Procter & Gamble
Procter and Gamble produced and sponsored the first serial dramas during the 1930s. Because of P&G being known for detergents, these serial dramas started being called soap operas. With television in the 1950s and 1960s, soap operas, such as Guiding Light, went from the radio to CBS television. The last P&G produced show, As the World Turns, left television in 2010. The only soap opera partially produced by P&G remaining on air is The Young and the Restless on CBS. From May 1964 to June 1999, P&G produced and sponsored Another World on the NBC network.