Santa Claus
By the end of the 20th century, the reality of mass mechanized production became more fully accepted by the Western public. Elves had been portrayed as using assembly lines to produce toys early in the 20th century. That shift was reflected in the modern depiction of Santa's residence—now often humorously portrayed as a fully mechanized production and distribution facility, equipped with the latest manufacturing technology, and overseen by the elves with Santa and Mrs. Claus as executives and / or managers. An excerpt from a 2004 article, from a supply chain managers' trade magazine, aptly illustrates this depiction: