Ethnocentrism
All people tend to use the values of the culture we were born in. One of the main goals of anthropology is to not use ethnocentric ideas. Anthropologists try to see other cultures from the point of view of a person from that culture . This is also known as cultural relativism. It is the idea that goes against the idea that some things are always the same in every human culture (human universals). Cultural relativism says that all human action is relative to the culture where the action happens. Anthropologists know that they have to not use the standards of their own culture if they want to understand another society correctly.