Advertising
Advertisers use many different techniques to get people to notice their adverts, often using shocking or sexy images on purpose. Once advertisers have managed to make people notice their advert, they need to 'sell' the product or brand. They may try to make the product look appealing, however, often, advertisers use humor in such a way that gets people to remember the brand without actually promoting the product. Poor adverts can damage sales or spoil a brand's identity.