Sylvia Ratonel
In January 2010, Ratonel signed a contract with broadcast station MediaCorp. She was also hired to promote the new Motorola Dext phone. Later in March, she signed a record deal with Universal Music Singapore. Her appearance caught the attention of cosmetics company Maybelline. That same month, she became the new face of Maybelline New York. She was the first Singaporean celebrity for the cosmetics brand.