Action movie
The 1940s and 1950s saw "action" in a new form. Many movies were war and cowboy movies. Alfred Hitchcock started the spy-adventure genre. He also began the use of action-oriented "set pieces" those used in North by Northwest (1959). The movie led producers Albert R. Broccoli and Harry Saltzman to create their own spy-adventure in the James Bond series. These movies were based the novels of Ian Fleming.