Bleu de Chanel
Ulliel was the face of Bleu de Chanel for twelve years, until his death on 19 January 2022. When he died, Chanel's official Instagram and Facebook pages shared a tribute to him. Chanel also paid tribute to Ulliel during their Spring/Summer 2022 Haute Couture show at the Paris Fashion Week on 25 January 2022. A model dressed as a bride finished the show by carrying a bouquet of camellias—Coco Chanel's favorite flower—tinted midnight blue as a nod to Ulliel and the Bleu de Chanel perfume.