Conformity
These two types of conformity can work together. In Asch’s (1955) experiment, for example, a participant might be confused because his answer is different from the confederates’ answers. He might feel like he has to normatively conform to the group so that he will not be the only one to stand out. Moreover, he might usually trust his eyes, but this time ask himself if there might be something wrong with his vision. This might lead him to conform to the others informationally because he accepts their answers as right and does not want to be wrong.