Jerry Hopkins
Leaving Rolling Stone temporarily in 1969 to write Elvis: A Biography (1971), it was while then serving as the magazine’s London correspondent (1972) he began researching his Morrison biography, No One Here Gets Out Alive.  It was rejected by more than 30 publishers before publication in 1980, when it topped the New York Times bestseller chart and was credited by many with helping kick-start the Doors’ revival as well as inspiring a new publishing genre, the rock biography.  A sequel to the Elvis biography, Elvis: The Final Years (1981) followed, along with biographies of Jimi Hendrix, David Bowie, Yoko Ono, and Raquel Welch, the latter of which was authorized but not published.