WWE Raw
On January 4, 1999. Mick Foley, who had wrestled for WCW in the early 1990s as Cactus Jack, won the WWF Title as Mankind on Raw. On orders from Bischoff, Nitro announcer Tony Schiavone gave away this previously taped result on the live Nitro, and then sarcastically added "that'll sure put some butts in the seats"; over 600,000 viewers changed channels to watch Raw. This was also the night that Nitro aired a WCW World Championship match in which Kevin Nash blatantly laid down for Hulk Hogan after Hogan poked him in the chest. The next week, and for months after, many fans in the Raw audience brought signs which read, "Mick Foley put my ass in this seat!"