Applied behavior analysis
Reinforcement: When something increases the likelihood of a response happening again it is called a reinforcement. A reinforcement is often thought of as a reward. A reward is anything that is given after a response happens. A reward can only be a reinforcement if it increases the rate of response in the future. If it does not increase the rate of response then it is not a reinforcement. All reinforcers do not work for all people. So it is important to try different types of reinforcers to find out what works best for a person.