Áo dài
No longer deemed politically controversial, the ao dai fashion design is supported by the Vietnamese government. It is often called áo dài Việt Nam to link it to patriotic feelings. The designer Le Si Hoang is a celebrity in Vietnam, and his shop in Saigon is the place to visit for those who admire the dress. In Hanoi, tourists get fitted with ao dai on Luong Van Can Street. The elegant city of Huế, in the central region, is known for its ao dai, nón lá (leaf hats), and well-dressed women.