Adidas Yeezy
The Yeezy Boosts release and the full Adidas collaboration was shown in New York City on February 12, 2015, streaming free to 50 theatres in 13 countries worldwide. An initial release of the Adidas Yeezy Boost 750 was limited to 9,000 pairs to be available only in New York City via the Adidas smartphone app; the Adidas Yeezy Boosts sold out in 10 minutes. Shoes released worldwide on February 28, 2015 were limited to select boutique stores with Adidas Consortium accounts and Adidas Originals stores.