The Attitude Era
November 9, 1997 – At the 1997 Survivor Series, just before the match between Shawn Michaels and WWF Champion Bret "The Hitman" Hart for the WWF Title, a video promo aired featuring the debut of the "WWF Attitude" scratch logo. Towards the end of the match, Michaels locked Bret Hart into Bret's own submission, The Sharpshooter. Vince McMahon was at ringside, and told referee Earl Hebner to ring the bell. The events after the match came were controversial because in the storyline Bret did not tap out when locked into submission, and he was not supposed to lose at all. Due to the fact it took place in Montreal, Canada, the event has been called the Montreal Screwjob. This was also known to be Bret Hart's last match in the WWF.