Umm Kulthum
When Umm Kulthum first moved to Cairo, she continued singing religious songs in concerts and celebrations but did not find much appreciation for this type of music. Afterwards, she started singing poems "qasa'id" as well as "muwashahat" and eventually moved to love songs and "mawawil".  Al-Kashkul Egyptian magazine noted this shift in her music; which went from praising the Prophet to praising the lover and attributed it to "the desire to satisfy the people, to stoop all to all of their passions and whims!". Umm Kulthum gave a concert on the first Thursday of each month among other celebrations and ceremonies. Odeon Records noticed her popularity rising and first approached with a job offer in 1923 and her initial recordings were written by Ahmad Sabri al-Najridi. Her records sold everywhere and with her recordings the company made large profits. In fact, many of the people who bought her recordings were her past rural audience whom she grew popular among, but also Egyptians of all walks of life waited in line to buy her recordings. Nevertheless, what facilitated her debut as a professional singer was the mentoring she received on the hands of the poet Ahmad Rami. Slowly but steadily, she became acquainted with Egypt's elites and politicians and became an esteemed guest at their residences and this increased her success, power and position in the Egyptian society. It is said that the year 1926 was the turning point which transformed Umm Kulthum from a famous singer to an illuminous star in Egypt. This pivotal moment was aided by her decision to employ a professional orchestra rather than her relative instrument players.. Her success drew more and more critics and enemies but this only heightened her popularity. The 1940's were deemed the "golden age" of Umm Kulthum due to having reached the height of her vocal powers and becoming a mature singer. Moreover, Umm Kulthum started experimenting with new "qasa'id" and populist songs. Her Thursday concerts were not only anticipated in Egypt but all throughout the Arab world, listeners would tune in on the radio and enjoy a night of enchantment "tarab".