Marvel Comics
The precursor to Marvel Comics was founded in 1939 by pulp magazine publisher Martin Goodman. In order to capitalize on the growing popularity of comic books—especially those starring superheroes—Goodman created Timely Comics. Timely’s first comic book was Marvel Comics no. 1 (cover dated October 1939), which featured several superhero characters, most notably the Human Torch and the Sub-Mariner. Timely Comics introduced many superhero characters during comics’ “Golden Age” in the 1940s, most importantly Captain America, who first appeared in Captain America Comics no. 1 (March 1941). Timely characters were often portrayed as fighting against the Nazis and the Japanese even before the United States entered World War II. As the 1940s came to a close, superheroes fell out of vogue with comic book readers, and Timely canceled the last of its books in this genre in 1950. In 1951, Goodman formed his own distribution company, and Timely Comics became Atlas Magazines. Though there was a brief experiment in bringing back superheroes such as Captain America in 1953, Atlas’s output was mostly in other genres such as humour, westerns, horror, war, and science fiction.