2023 FIFA Women's World Cup final
Later, while on a layover on his way back from Australia, Rubiales posted a video in which he apologized. He said he didn't have bad intentions and was sorry for taking attention away from the celebration. He mentioned that being the president requires being more careful. Rubiales faced a lot of criticism for his actions, and many people, including various Spanish football organizations and the government, called for him to resign. He and the national team coach, Vilda, tried to get Hermoso to support Rubiales by issuing a fake statement when she wouldn't. However, Hermoso released a statement through her union, Futpro, stating that the kiss was unacceptable, and they were working to see that it was appropriately addressed.