Gill Sans
In the 1920s, Gill had become a prominent stonemason, artist and creator of lettering. He had begun to working on typeface designs. Gill was commissioned to develop his alphabet into a full metal type family by his friend Stanley Morison. Morison was a Monotype executive and a historian of printing. Morison hoped the new font would compete against a wave of German sans-serif families such as Futura.