WWE Brand Extension
After buying World Championship Wrestling (WCW), its business opponent through the 1990s, in March 2001, the World Wrestling Federation (WWF) wanted to find a way to split itself into two separate brands, because of the numbers of Superstars that it had gotten as part of WCW's purchase. On March 18, 2002, Linda McMahon announced the "brand extension" in which the company would be split into two distinct brands.