Shoot for the Stars, Aim for the Moon
Pop Smoke had wanted the album to be released in summer, close to his birthday on July 20. Before his murder, the album was to have been released on June 12, Memorial Day, an American federal holiday. Pop Smoke's team announced on May 14, 2020, that the album had a planned release date of June 12, 2020, The lead single "Make It Rain" was released on that date instead. Victor announced they had pushed the album's release back to July 3, 2020, due to the George Floyd protests against police brutality and racism. Pop Smoke's estate announced they had signed a co-publishing deal with Warner Chappell Music covering his past music and Shoot for the Stars, Aim for the Moon.