Extinction
Naturally, higher categories such as genera, families, orders, classes and phyla last longer, because they are composed of more species. As far as we know, no phylum has gone completely extinct since the Cambrian, but quite a few classes went extinct in one or other of the 'big five' extinction events. Examples of higher categories of animal now extinct are: placoderm fish, trilobites, ammonites, pelycosaurs, non-avian dinosaurs, pterosaurs, ichthyosaurs and plesiosaurs.