Proud Boys
The Proud Boys are very good with technology and social media.  As late as 2018, they used Facebook to bring in new members.  They had rules and prizes for different things.  A member could earn "first degree" by posting a video of himself saying the Proud Boys oath: "My name is , I'm from , , and I am a western chauvinist who refuses to apologize for creating the modern world." You can add anything else you'd like to your video, as long as you say those words exactly.  Members could earn other degrees by letting other Proud Boys beat them up, getting a Proud Boys tattoo or getting into a fight "for the cause."