Lyrick Studios
In 2002, Big Idea turned to Warner Home Video to serve as their new mass market distributor; HiT responded to this by filing a lawsuit against them for $11 million, which was one of the major causes of Big Idea's 2003 bankruptcy with The Ultimate Silly Song Countdown. The home video division of the company was rebranded under the HIT Entertainment name and remained trading until at the end of 2006, when HIT shuttered the division and began to release products in the United States through outside third-parties instead.