Crumbl Cookies
Crumbl cookies are offered in a variety of boxes as part of their pink box collection. They offer a single cookie box, a 12-cookie party box and their signature 4-pack box. Their signature 4-pack box is an oblong shape, big enough to fit four Crumbl cookies side-by-side. This recognizable rectangular 4-pack concept was developed by Utah State University students in 2018 as part of a case study competition through the Huntsman School of Business. The concept was developed and publicly released a few months later on May 16, 2018 and is now one of the brand’s signature offerings.