Objectivity (journalism)
Few journalists would make a claim to total neutrality or impartiality.  However, most try to keep distance from their own personal biases in their news work.  In Discovering the News (1978), sociologist Michael Schudson argues that "the belief in objectivity is a faith in 'facts,' a distrust in 'values,' and a commitment to their segregation."  In the United States, an objective story is typically considered to be one that steers a middle path between two poles of political rhetoric.