Henry Ford
In 1908, Ford's company began making the Ford Model T car. Ford said that he wanted to make a "motor car for the great multitude". This meant that he thought that most Americans should be able to afford to buy a car and not just a few rich people. In order to reach this goal, he chose to make the design as simple as possible. All his cars would be made the same way. They were even all the same color – black.