Pininfarina
It started in 1951 with a meeting at a restaurant in Tortona, a small town halfway between Turin and Modena. This neutral territory was chosen because neither Farina nor Enzo Ferrari wanted to meet at the other's headquarters. Battista’s son, Sergio Pininfarina recalled, "It is not difficult to imagine how I felt that afternoon when my father, without taking his eyes off the road for one moment told me his decision as we drove back to Turin: "From now on you'll be looking after the Ferrari, from A to Z. Design, engineering, technology, construction—the lot!"—I was over the moon with happiness."