Pike Place Fish Market
In 1998, the Pike Place Fish Market was the subject of a documentary movie and accompanying book, FISH! Philosophy. The Pike Place Fish Market has also been the setting for several best-selling corporate training videos, the aforementioned FISH!, and also FISH!Sticks, which have been used by companies such as Enterprise Rent-A-Car, Sprint Nextel, Southwest Airlines, Sainsbury's, Saturn, and Scottish and Southern Energy, for employee training. The Pike Place Fish Market has been featured in a variety of television shows and commercials. These include a Spike Lee Levis jeans commercial; MTV's The Real World; NBC's Frasier, and ABC's Good Morning America. In movies, it has appeared in Free Willy.