The Third Wave (experiment)
The experiment started at Cubberley High School in Palo Alto, California, during the first week of April, 1967. Jones decided to show them after finding it hard to tell the students how the German people could have ignored the Holocaust. Jones started a movement called "The Third Wave" and told his students that the movement wanted to end democracy. The idea that democracy focuses on individuals was seen as a drawback, and Jones focused this main point of the movement in its motto: "Strength through discipline, strength through community, strength through action, strength through pride."