Nijisanji
Managed by ANYCOLOR Inc. (formerly known as Ichikara Inc. until May 16, 2021), NIJISANJI started in Japan in February 2018 as one of the first major VTuber agencies. Their focus on livestreams set its members apart from other early VTubers, such as Kizuna AI or Kaguya Luna, who primarily made prerecorded videos. This, as well as the use of Live2D over expensive 3D, led to NIJISANJI's success in the Japanese market and codified the current VTuber format of Live2D streaming.