Bengali language in Arabic script
In his regime after assassination of Sheikh Mujib, Ziaur Rahman was droved by the anxiety to invoke a 'national personality' free of the cultural association with the neighbouring Bengal towards adopting certain hegemonic measures. To remould the language, history and culture of Bangladesh, particularly so in language, efforts were made to revive the Do-bhasha containing a substantial Perso-Arabic vocabulary in contrast to heavily Sanskritised standard developed under British rule. Thus, the slogan 'Joy Bangla'- linguistically of Bengali origin was replaced with the more Persianised "Bangladesh Zindabad".