ITV Yorkshire
Upon YTV dropping the generic look on 24 October 1994, a new ident was introduced, featuring a textured background with a central strip containing images of the region itself, with the chevron placed in the centre of said strip. The most noticeable thing about this ident set was the smooth nature of the chevron's appearance and, like the previous look, did not feature the "On Ilkla Moor Baht 'at" jingle, instead favouring a smooth orchestral jingle. The background was later changed from a cream to a light blue, and variations on the theme for special occasions and yearly themes were also introduced.