Mitamaya
During the medieval period, people started to enshrine the spirits of dead individuals, like Retired Emperor Gotoba (1180-1239) whose memory was kept through memorial tablets. In the early modern period, there was a rise in "Shinto funerals" (shinsōsai) where people were treated like kami. The Yoshida clan gave spirit ranks like Myōjin-gō, Reisha-gō, and Reijin-gō to the dead, who were sometimes worshipped at shrines.