Burt Baskin
He met Irv Robbins when he began dating Robbins' sister in 1941. He soon married into the family, became good friends with Robbins, and the two men decided to go into the ice cream business. At the suggestion of Robbins' father, however, they each opened separate stands, so that each man could better understand the responsibilities of running their own business. Baskin opened his Burton's ice cream stand in 1945, while Robbins opened a shop called Snowbird. They each had several stores by the time they merged in 1948, forming the company that was renamed Baskin-Robbins in 1953.