Paul Rand
Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an influential American graphic designer, best known for his corporate logo designs, including the iconic logos for IBM, ABC, and UPS. Rand was a pioneer of the modernist movement in graphic design and is widely regarded as one of the most important and influential designers of the 20th century. His work was characterized by simplicity, wit, and elegance, and he was known for his ability to distill complex ideas into memorable and timeless designs. Rand was also a prolific writer and educator, and his books, including "Thoughts on Design" and "Design, Form, and Chaos," are still widely read and studied today. Throughout his career, Rand was honored with numerous awards and accolades, including induction into the Art Directors Club Hall of Fame and the New York City Art Directors Club Hall of Fame.