Yellow journalism
William Randolph Hearst, a mining heir who bought the San Francisco Examiner from his father in 1887, noticed what Pulitzer was doing. Hearst read the World while studying at Harvard University. He decided to try to make the Examiner as bright as Pulitzer's paper. While he was in charge, the Examiner gave 24 percent of its space to crime, presenting the stories as morality plays, and put adultery and "nudity" (by 19th century standards) on the front page. A month after Hearst took over the paper, the Examiner ran this headline about a hotel fire: