Planned obsolescence
This plan changed many things in the automobile industry, product design field and eventually the whole American economy. Smaller companies could not afford to re-style their car models every year. Henry Ford did not like the idea either. Ford was an engineer, and he liked simplicity, economies of scale, and strong design. In 1931, GM sold more cars than Ford and became the strongest company making cars. Changing the design every year meant GM had to use a body-on-frame structure rather than the lighter unibody design used by most European automakers because unibody is harder to change.