1970s in American television
In 1971, CBS was being called the "Hillbilly Network" because the most of its hit shows were rural-oriented. It ended the shows The Beverly Hillbillies, Hee Haw, Green Acres, Mayberry RFD and every program "that had a tree in it" as described by actor Pat Buttram. They were replaced with programs that appealed to a younger urban viewer. Programming became termed as "social consciousness". It was lead by television producer Norman Lear.