Hōnensai
The festival begins with celebrations and preparations at 10:00 a.m. at Tagata Jinja, where various types of food and souvenirs, often in the shape of phallus or related themes, are sold. Free sake is also distributed from large wooden barrels. Around 2:00 p.m., everyone gathers at Shinmei Sha to start the procession. Shinto priests perform prayers and blessings for the participants, mikoshi (portable shrines), and the large wooden phallus, which will be carried along the parade route.