Setsubun
In the meantime, Ehomaki started as a custom to pray for the prosperous business at the harbor of Osaka in the end of Edo era. The custom died out temporarily, but Osaka Nori Kyodo Kumiai revived it in the event of Dotonbori in the late 1970's. Therefore, it was famous in the Kansai district. Also, it began to sell in the part of supermarkets and convenience stores in 1990's. In addition, it became rapidly popular among the whole country because Ehomaki was advertised considerably in stores.