Geek
The Best Buy company of Richfield, Minnesota has trademarked "Geek Squad" as the name of its computer repair service. Best Buy has fought the trademarks of a dozen other companies, including Geek Rescue, Rent a Geek, and Speak With a Geek. It is also fighting with Newegg over the use of "Take it from a Geek" on Newegg's website. The NBC television show Chuck wanted to use "Geek Squad" to describe the main characters' job. But Best Buy asked for them to change the name. So the characters on Chuck were called "Nerd Herd" instead.