Godey's Lady's Book
In 1836, Godey bought the Boston-based American Ladies' Magazine, and merged it with his own magazine. Sarah Josepha Hale became the literary editor. Contents included recipes, etiquette, health advice, fiction, poetry, fashions, household tips, exercises, moral instruction, etc. The monthly fashion plates were hand-colored by 150 women. Unusual for the times, the magazine's contents were copyrighted.