Vernon and Irene Castle
The Castles endorsed Victor Records and Victrolas. They issued records by the Castle House Orchestra, led by James Reese Europe –– a pioneering figure in Black music. They also lent their names to advertising for other products, from cigars and cosmetics to shoes and hats. They were, in short, personalities of the modern kind, who had a gift for self-publicity. They were as famous as any film stars of the day.