Coco Chanel
Chanel became one of the first women fashion designers to create simple and practical clothes for the sporty women of the era. She took the color black, which was not used in fashion at the time and showed "chic" it could be by wearing it. The material jersey was usually used to make men's underwear, but Chanel started to work with it to make women's fashion.  Short hair, tans, and casual styles were the new trends. She banned corsets and other uncomfortable garments.