The Attitude Era
The Attitude Era was a period in the World Wrestling Federation and professional wrestling history. It occurred in response to the Monday Night Wars with World Championship Wrestling (WCW) and Extreme Championship Wrestling (ECW). It officially started on November 9, 1997 at Survivor Series 1997, with the Montreal Screwjob and debut of the "WWF Attitude" scratch logo, culminated with the conclusion of the Monday Night Wars in 2001, and ended on May 6, 2002 when WWF rebranded to WWE with the "Get the 'F' Out" marketing campaign.