Entrepreneur
Entrepreneurs who are successful in taking on the risks of a startup are rewarded with profits, fame and continued growth opportunities.  Those who fail suffer losses and become less important in the markets. Many fail, lose money, and close the business.   The entrepreneur assumes all the risks and rewards of the venture and is usually the sole proprietary, a partner or the owner of the majority of shares in an incorporated venture.  As the main decision maker the entrepreneur monitors and controls the business activities.