Social media in the 2016 United States presidential election
One form of social media being used in the 2016 election are memes. The Guardian compared Internet memes to political cartoons, saying, "For the first time in a US election cycle, community-generated (created) memes have grown to play a significant (important) role in political discourse (debate), similar to the classic printed cartoon. While an Internet meme is unlikely to destroy a political career, lots of memes targeting a candidate might." Many memes attacked Ted Cruz.