Baskin-Robbins
After the two ventures were combined into Baskin-Robbins, which would later become a world-famous ice cream parlor, they pushed the slogan of "31 flavors." Baskin-Robbins was creative in its approach, introducing the sampling system—letting people taste the different flavors of ice cream with small, single-use pink plastic spoons until they find the flavor that they want. Also, Baskin-Robbins was the first to introduce the ice cream cake to the public.