Eddie Rickenbacker
Rickenbacker became well known as a race car driver. He competed in the Indianapolis 500 four times before World War I. He earned the nickname "Fast Eddie".  He joined the Maxwell Race Team in 1915 after leaving Peugeot. After the Maxwell team disbanded that same year, he joined the Prest-O-Lite team as manager and continued to race improved Maxwells for Prest-O-Lite.