Creativity
Some think that creativity is an important thing that makes humans different from apes. Others recognize that even apes, other primates, other mammals and some birds adapt to survive by being creative (for example - primates using tools). Liane Gabora believes that all culture comes from creativity, not imitation. Therefore, these people say, human science should focus on it (pay special attention to it): Ethics for example would focus on finding creative solutions to ethical dilemmas. Politics would focus on the political virtues that need some creativity. Imitation would not be the focus of education. Linguistics might be more interested in how new words are created by culture, rather than in how existing ones are used in grammar.