Crying Indian public service announcement
The Ad Council started by talking about litter as something ugly and poor citizenship.  They said that people who littered were thoughtless and careless and made the world ugly for other people.  The Keep America Beautiful media fact sheet read that littering ruined "pleasure and recreation from their beautiful outdoors. . . . enjoyment of the natural and man- made attractions of our grand landscape is everywhere marred by the litter which careless people leave in their wake. ... The mountain of refuse keeps growing." They also said that litter cost money to clean up and could be bad for health.