Alessia Cara
On July 2, 2021, Cara announced that the lead singles "Sweet Dream" and "Shapeshifter" from her third studio album would be released on July 15, 2021. The announcement of this release came after five days of cryptic posts on Instagram and Twitter, each with pictures that would turn out to be related to the music videos for the singles. The music video for "Sweet Dream" was released that same day, while the music video for "Shapeshifter" was released on July 23, 2021. A riddle to help fans decode the title of the album was sent to Cara's emailing list the day before.