Pixie Lott
"The Way The World Works", from Lott's first record was used in the U.S. medical drama Private Practice. Lott was chosen as the face of Nokia's "Illuvial Pink Collection" mobile phone. Lott was nominated for British Breakthrough Act, British Female Solo Artist and British Single at the 2010 BRIT Awards. She was also the opening act of Rihanna's Last Girl on Earth Tour in the UK 7–26 May 2010.  Lott also performed at the V Festival in August 2010.