Search engine optimization
Search engine optimization (SEO) is making websites appear as a top result when someone searches for a term. The search term is called a keyword. The results of the search are displayed in search engine's results pages (SERPS) such as those given by Google, Bing, Baidu, Yahoo!, DuckDuckGo, Yandex, Naver, Ask, Aolsearch, Seznam. Another term used to describe search engine optimization is internet marketing or search engine marketing.