Henry Morton Stanley
In 1869, Stanley was instructed by the New York Herald to find the Scottish missionary and explorer David Livingstone, who was known to be in Africa but had not been heard from for some time. According to Stanley's account, he asked how much he could spend. The reply was "Draw £1,000 now, and when you have gone through that, draw another £1,000, and when that is spent, draw another £1,000, and when you have finished that, draw another £1,000, and so on — BUT FIND LIVINGSTONE!" Stanley had lobbied his employer for several years to mount this expedition.