Derek Jeter
Jeter has played a role for the Yankees since 1996. Jeter is one of three current veterans (the others are Jorge Posada and Mariano Rivera) who came up through the Yankees organization, and has played his entire professional career with the Yankees. As the Yankees Shortstop, he is currently the longest-serving position player on the team. As of his current contract, Derek earns $22 million a year in salary, and is the second highest paid endorser in baseball having earned $7 million in endorsements in 2006. Also, he was ranked as the most marketable player in baseball according to an 2005 Sports Business Survey.