Chizuko Ueno
In 1982, Ueno wrote The Study of the 'Sexy Girl''' (セクシィ・ギャルの大研究) and Reading the Housewife Debates (主婦論争を読む),.  These were called "The Flagbearers of 1980's Feminism". She studied the relationship between the "Women's Lib" (ウーマン・リブ) movement of the 1960s and Women's Liberation Movement (女性解放運動) of the 1970s. She used structuralist and semiotic theory to sociology to investigate how gender works in society. Along with Asada Akira, Nakazawa Shin'ichi, and Yomota Inuhiko, she was part of the New Academicism Boom (ニュー・アカデミズム・ブーム).