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The website was founded by Marinas Buturoaga in Dolj County in October 2016. In late 2017, it introduced price comparison service to serve as a source of information that readers can use to assess product value. Since 2019, the website extended its activity and published informative-style articles to expand its database of readers. The site is part of programs that earn it affiliate commissions when consumers buy through the links listed in articles and reviews.