Universal Kids
On May 1, 2017, NBCUniversal announced that it would be relaunching Sprout on September 9, 2017, as Universal Kids; the relaunched network aimed to be "an umbrella brand for [NBCUniversal's] family offerings", and would include primetime programming targeting a wider youth and pre-teen audience, while still carrying preschool programming as a block under the Sprout branding from 3 a.m. to 6 p.m. ET daily. Brennan explained that Sprout needed to "grow up with the rest of the family", and that Universal Kids would "[offer] something to 2 to 12 year olds that has a slightly different purpose—widening their eyes, opening their minds and celebrating many aspects of being a kid."