Kuleshov effect
Alfred Hitchcock often used the Kuleshov effect. A notable example is in his film Rear Window (1954). The main character Jeff used to be a photographer. He watches the neighbors and what they do. Hitchock always shows the face of Jeff, played by James Stewart. Hitchcock then has the camera show the neighbors. Viewers see Jeff and then see Jeff watch women in their apartments. This creates emotions of lust. Viewers see Jeff looking out and then see the murderer, Doyle, attack his friend, Lisa. This creates suspense and fear. The images of Jeff next to images of the neighbors create specific emotions. It also helps viewers to get into the point of view of Jeff. This is also called point of view shot. The technique also creates suspense. Hitchcock uses the effect in other films like Vertigo (1958), North by Northwest (1959), Psycho (1960) and The Birds (1963). Hitchcock was aware of the technique and talked about the technique in interviews.