Crying Indian public service announcement
Before the Crying Indian ad, Keep America Beautiful used a character called "Susan Spotless." This was a young white girl in a white dress who shook her finger at adults who littered and told them to stop: "Daddy, you forgot . . . every litter bit hurts!" (In American English, some children say "litter" with an R sound when they mean "little.") The idea was that parents should be ashamed to teach their children to litter.