2023 Arnheuser-Busch boycott
During a festival, known as the March Madness, Mulvaney starred in an advertisement for Bud Light. Many conservatives were against the video. One of them was the singer Kid Rock, who also triggered a boycott. As a result, the sales of Bud light fell between 11 and 26 percent. The sale of all Arnheuser-Busch brands fell around 1%.