Universal Kids
The multi-platform approach was designed to appeal to different viewing habits; the Sprout channel featured dayparted programming blocks, with hosted segments such as activities, features, and promotions for supplemental content on Sprout's website. To increase the variety of its schedule, Sprout did not repackage short-form series into half-hour episodes with interstitial segments, as had usually been the case for series imported for U.S. broadcast. The channel only carried advertising between programs, which were aimed towards parents and caregivers.