Pixie Lott
Lott's third single from the album was "Cry Me Out". It was released on 23 November 2009. The music video was directed by Jake Nava. He had also directed videos for Beyoncé, Leona Lewis and Shakira. The video was made in Cuba.  The fourth single, "Gravity", was released on 8 March 2010. Its video had already been shown on Channel 4 on 6 February 2010. Lott won two MTV EMA Awards for "Best UK & Ireland Act" and "Best Push Artist" (best break-through artist). Lott won a Cosmopolitan 2009 Ultimate Women Award for Ultimate Newcomer. In 2009, Lott won The Caron Keating Breakthrough Talent Award at The Variety Club Awards.