Universal Kids
Universal Kids saw a significant decrease in viewership in comparison to its previous incarnation as Sprout, with IndieWire reporting a 30% decline in 2017, followed by a 73% drop in 2018. Brennan was replaced by Frances Berwick as network president in February 2019. In April of that year, Universal Kids unveiled a new logo and branding designed by the design agency Kill 2 Birds. On June 19, it was reported that Universal Kids had ceased the development of original programming, and had laid off its development staff or transferred them to other NBCUniversal properties. Thereafter, the channel would rely primarily on DreamWorks content, acquisitions, and its remaining slate of original programming. Some Universal Kids original series, such as American Ninja Warrior Junior and Where's Waldo?, moved to NBCUniversal's new streaming service Peacock.