GOOD Music
The label held a cypher for the 2010 BET Hip Hop Awards in June, that featured West, Common, Big Sean and new signee Cyhi the Prynce. In late 2010, West released several tracks featuring himself, and others members of the GOOD Music roster, in a free weekly giveaway known as, G.O.O.D. Fridays. In September 2010, West signed Brooklyn rapper Mos Def to GOOD Music. and shortly afterwards Consequence released a diss track and left the label. The following month Pusha T announced his signing. Late in 2010, Kid Cudi released his second studio album Man on the Moon II: The Legend of Mr. Rager, followed by West's fifth album My Beautiful Dark Twisted Fantasy.