Alternative hip hop
Alternative hip hop originally came from the United States, and some artists like Gorillaz sprang up from the United Kingdom. Examples of American alternative hip hop artists are Talib Kweli, Mos Def, (and the band they started together, Black Star), Common, Nas, Kanye West, A Tribe Called Quest, Jurassic 5, and Styles of Beyond. It started as a movement-of-sorts from hip hop artists against the "tasteless" hip hop that was popular in the 1990s.