Holby City
In 2008, Conservative Party strategists identified four archetypes based on TV programmes to help the party target swing voters. Alongside "Top Gear man", "Apprentice generation" and "Grand Designs couple", they identified "Holby City worker", a middle-ranking health service worker. In 2009, they identified "Holby City woman" as a key voter demographic who may help the party win the 2010 General Election. The "Holby City woman" is a female voter in her 30s or 40s, employed in a clinical or clerical position or some other public sector job. She is a swing voter in General Elections, The "Holby City woman" archetype is modelled on the character of Faye Morton.