BBVA Argentina
During the 1970s, the Compañía de Seguros Sud América reconverted its real estate assets into Banco Francés shares, in a procedure led by a new board of directors highly influenced by Luis María Otero Monsegur. In this way, South America acquired a large number of shares of the Bank. In 1975, Morgan Guaranty landed in Argentina, and therefore sold its share to two Argentine companies: Sud América Seguros de Vida and Alpargatas.  From that moment the French Bank began to adopt other functions, such as retail banking.