DYET-TV
March 2008 – Cojuangco announced that ABC had reached a partnership with MPB Primedia, Inc., a local company backed by Media Prima Berhad in Malaysia as part of a long-time strategy to make the network more competitive. ABC signed off for the last time at around 22:00 PHT on August 8, 2008, with its late night newscast Sentro as the last program on air, and then aired a countdown to its re-launch for much of the next day until 19:00 PHT, when the network officially re-launched under its new name of TV5. Its programming lineup aims towards "progressive Pinoys including those young at heart" (market classes C and D). On October 20, 2009, TV5 Cebu, along with its affiliate ABC TV stations was acquired by PLDT's broadcasting division MediaQuest Holdings, Inc. from the consortium led by the Cojuangco group and Malaysia-based broadcaster Media Prima Berhad.