Complementary color
The use of complementary colors is an important aspect of art and graphic design. This also extends to other fields such as contrasting colors in logos and retail display. When placed next to each other, complements make each other appear brighter. On an artistic color wheel, complementary colors are placed opposite one another.  Although these artistic complements may not be precise complements under the scientific definition, most artistic color wheels are laid out roughly like the HSV color wheel discussed above.