Social cognitive theory
Social cognitive theory (SCT) says that a part of a person's knowledge acquisition comes from observing others. This is done through actions with other people, experiences, and the effects of the media. The theory is used in psychology, education and communication. It was advanced by Albert Bandura. The theory is a part of his social learning theory. The theory say that when people see someone doing something and the consequences of that action, they remember what happened and use this information to guide their own actions.  Watching a person do something can also cause the viewer to act in a way they have already learned.  In other words, people do not learn new behaviors only by trying them and either succeeding or failing. The survival of humanity sometimes depends on taking the actions other people took. When people are rewarded or punished for their behavior, the outcome of the behavior helps people choose to do the same thing or not. Media is a source of many things for people to watch and see these actions take place.