Jack Kerouac
"Beat Generation" became the name for the new sense of style coming from artists and writers in New York and San Francisco. Kerouac's circle of friends and acquaintances (and their imitators) were called the Beats, with Kerouac himself called "King of the Beats" by the media. (The term was later parodied as "", implying such people were Communists, and would hurt the country.) Kerouac narrated a movie, called Pull My Daisy, about the Beat phenomenon.