The Weather Channel
However, after only one year in the role, in 1983, John Coleman was forced out as the channel's president and CEO; at that time, he returned to his previous occupation as a television weathercaster, first becoming employed at WCBS-TV in New York City. Slogan was also updated to "The Cable Television Network for America's Lifestyle." This only stayed for a year, before moved to "Weatherproofing America."