Oldsmobile
However, Oldsmobile started to decline in the 90s and the 2000s, going from 1 million sales to approximately 40% of its record sales in 1985 (Approximately 1.1 million sales), new competitors such as Acura and Lexus, along with discontinuing its most iconic models (e.g. Cutlass, Cutlass Supreme, 88, 98, and more). Oldsmobile also received a new logo during this time, replacing the iconic Rocket logo. In the mid 90s, Oldsmobile introduced the Oldsmobile Aurora, which would have its models designed derived from the Aurora. In the 2000s, General Motors announced that it would shut down the Oldsmobile brand, while also announcing one of its last models, the Oldsmobile Bravada. Oldsmobile's last cars had the "Final 500" emblems/markings. Then, on April 29, 2004, Oldsmobile filed for bankruptcy with its last model being an Oldsmobile Alero GLS sedan, which was sold for $42,000 at an auction in New York City.