The Weather Channel
In 3/1986, The Weather Channel launched its fourth slogan: "You Need Us for Everything you Do" and a campaign to promote this. It included a custom lyrical theme (which was remixed in 1989) – two versions of which were created: a full one-minute theme that was rarely seen on-air, and a more commonly seen 30-second version. In 1989, the channel introduced Prime Time Tonight, a 3-minute segment that appeared 8 times nightly from 7:57 to 11:27 p.m., which served as guide to programs airing on other cable channels and provided airtime information and video clips.