SpongeBob SquarePants (season 1)
Hillenburg initially conceived the show in 1994 and began to work on it shortly after the cancellation of Rocko's Modern Life in 1996. To voice the character of SpongeBob, Hillenburg approached Tom Kenny, who had worked with him on Rocko's Modern Life. The show was originally to be called SpongeBoy Ahoy!, but the name SpongeBoy was already in use for an art pencil product. Upon finding it out, Hillenburg decided to use the name "SpongeBob". He chose "SquarePants" as a family name as it referred to the character's square shape and it had a "nice ring to it".