Daily Mirror
The Mirror'''s mass working-class readership had made it the United Kingdom's best-selling daily tabloid newspaper. In 1960, it bought the Daily Herald (the popular daily of the labour movement) when it bought Odhams, in one of a series of takeovers which created the International Publishing Corporation (IPC). The Mirror management did not want the Herald competing with the Mirror for readers, and in 1964, relaunched it as a mid-market paper, now named the Sun. When it failed to win readers, the Sun was sold to Rupert Murdoch — who immediately relaunched it as a more populist and sensationalist tabloid as a direct competitor to the Mirror.  In 1978, The Sun overtook the Mirror in circulation, and in 1984 the Mirror was sold to Robert Maxwell.