Eminem
Despite the comic issue of the first single, Encore had along with him serious subject tracks, such as the song "Mosh". On October 25, 2004, a week before the United States presidential election, Eminem released the music video for "Mosh" on the internet. The song highlights a strong anti-Bush message, with parts like "Fuck Bush" and "This weapon of mass destruction that we call the president." The video shows Eminem gathering an army of people, including rapper Lloyd Banks, presented as victims of the Bush administration and were taken to the White House. However, at the moment the weapons break, it is revealed that people are there only to vote, and it ends with the words "Vote Tuesday November 2!" on the screen. After Bush was re-elected, Eminem modified the video, with demonstrators invading while the president was giving a lecture. In 2004 he also launched a satellite music channel, Shade 45, on Sirius XM radio, which was described by his manager as "essentially a destination to get and hear things that other people aren't playing."