Bournville
The Cadburys named the area 'Bournville' after the Bourn Brook (now known as The Bourn); with 'ville' being French for 'town', this set Bournville apart from the local area (some people wrongly believe Bournville was originally known as Bournbrook - Bournbrook exists as a separate area to the north of Bournville). Then Cadburys began to develop their factory in the new suburb. Loyal and hard-working workers were treated with great respect and relatively high wages and good working conditions; Cadbury also pioneered pension schemes, joint works committees and a full staff medical service.