Xbox Game Pass
The idea of what became Game Pass came from two areas. First was with Phil Spencer becoming the head of the xbox brand, replacing Don Mattrick following the troubled launch of the Xbox One. Mattrick positioned the Xbox One as an entertainment hub rather than a games console and certain design choices had to be changed following negative criticism of the positioning by consumers and the media. After Spencer took over the Xbox brand, he recognized the Xbox needed a better position as they planned for the next generation of the console, while giving the team more encourage with his new ideas, even if they were risky.