Avengers (Marvel Cinematic Universe)
In 2010, Tony Stark was kidnapped by the Ten Rings. The group attempted to force Stark to build weapons of mass destruction (WMDs) for them. Stark agreed to do so, however didn't and instead built the first Iron Man suit. Stark used the suit to break out of custody and escape, later being saved by Colonel James Rhodes. After the incident, Stark came into conflict with the Ten Rings and was forced to kill his company's spokesperson, who was exposed as a Ten Rings collaborator. S.H.I.E.L.D. cought on to Stark's actions and sent Phil Coulson to provide Stark with a secret identity and an alibi. Stark refused to use and instead admitted himself as Iron Man to the American public. Fury approached Stark afterwards to tell him about the Avengers Initiative, although he initially refused to join.