Eminem
Jimmy Iovine, co-founder of Interscope Records, asked for a demo from Eminem after he finished second in the 1997 Rap Olympics. Eminem had also won Wake Up show's Freestyle Performer of The Year, which helped him to land a recording contract. Iovine played the demo for hip hop producer Dr. Dre, the owner of Aftermath Entertainment. The two began recording songs for Eminem's The Slim Shady LP and Eminem had a cameo appearance on the album Devil Without a Cause by Kid Rock. Hip-Hop magazine The Source had Eminem in its "Unsigned Hype" article in March 1998.