Associated Television
ATV quickly ran into financial difficulty due to the losses of the first two years of ITV as well as start-up costs. Associated-Rediffusion (The London weekday provider) took on some of the losses of ATV and the Daily Mirror bought shares in ATV to help the company. The company changed structure many times until 1966, when ATV and ITC became subsidiaries of the Associated Communications Corporation. This marked the point where Lew Grade took control of the company rather than the greatest influence.