Associated Television
ABC started to air programs in the London region on Saturday 24 September 1955, after a joint production for the network's opening night on Thursday 22 September. ABC would be seen until Saturday 8 October where it would be changed to ATV. ATV won two contracts from the ITA, one for London weekends and one for Midlands weekdays. The Midlands service launched on 17 February 1956, with ABC Weekend providing the weekend service.