Poundland
Poundland is a British chain store founded in 1990. When it started it sold most things at the single price of £1, including clearance items and branded goods. The first pilot store opened in December 1990 following numerous rejections by landlords who were worried about a single-price store.  About 7 million customers shopped in Poundland every week in 2016.  They were mostly poorer  women.