Rita Ora
In 2009, She auditioned for Eurovision: Your Country Needs You on BBC One to be the British contestant for the 2009 Eurovision Song Contest. She later withdrew from the competition after a few episodes, as she did not feel ready. The same year, Ora made a cameo on Jay-Z's video for "Young Forever" and "Over" by Drake. Ora caught the attention of Jay-Z and he signed her to Roc Nation, for which she was featured in a commercial for Roc Nation + Skullcandy Aviator Headphones.