Apple Corps
Apple bought a townhouse at 3 Savile Row in London, and it became Apple's headquarters. The Beatles spent nearly as much time there as they did at Abbey Road Studios. Nearly all the people who worked for them had offices in the building, and they planned to turn the basement into a recording studio. "Magic Alex", a Greek-born designer, was in charge of making the recording studio, and also electronics products that Apple could sell, such as an apple-shaped transistor radio.