The Weather Channel
On October 15, 1996, Landmark Communications purchased a building at 300 Interstate North (near the junction of Interstates 75 and 285 in Atlanta) to house The Weather Channel's operations. Landmark had been looking for new studio facilities for the channel, and requirements included 18-foot ceilings. Improvements were made to bring the building up to code before TWC moved into its new headquarters at the end of 1996 (but it did not begin broadcasting from the facility until early 1997). By 1996, The Weather Channel reached 63 million homes, with average ratings totaling at 130,000 viewers at that time.