Bleu de Chanel
On 2 June 2022, Chanel released the first commercial for Bleu de Chanel without Gaspard Ulliel. In the new commercial titled "Instinctive and Electric", a drummer (played by musician Vincent Girault aka De La Romance) plays along with "Fire" by Jimi Hendrix while lights throughout the city start to flicker to the beat and a mysterious woman shows the city to him.