Fishstick
Fans of the New York Rangers of the NHL often taunt their rival team and fans, the New York Islanders because in the mid-1990s, the Islanders briefly changed their uniform from their traditional logo to a more new-age logo that featured a fisherman that many thought resembled the one on the box of Gorton's fish sticks. Rangers fans have been known to chant "We want Fishsticks" at both Madison Square Garden and the Nassau Coliseum during games between the teams.