Adidas
Sports performance line shows the goods which contains its self-esteem as a professional sports brand. The logo with three stripes has been used constantly. And, in 1997, Adidas‘ creative director Peter Moore renobated the type. He wanted to keep important meanings of old one, but at the same time he needed new logo which can be applied to the modern design. From his hand, three stripes became to mean a mountain which symbolizes a challenge and an accomplishment. And the parallel lines of stripes express gradually the brand's goal.