7-Eleven
Reitan Servicehandel Sverige has held the license in Sweden since December 1997. In the mid-1990s period, 7-Eleven in Sweden received adverse publicity due to the unfavourable labour contracts offered by its then-licensee, Small Shops, an American-based company, resulting in many stores being sold and closed down. For a time, there were only 7-Elevens in Stockholm and Gothenburg.