Keep America Beautiful
Before the Crying Indian ad, Keep America Beautiful used a character called "Susan Spotless." This was a young white girl in a white dress. This girl shook her finger at adults who make the environment dirty. She told them to stop: "Daddy, you forgot . . . every litter bit hurts!" ("Litter" sounds like "little" in American English.) The idea was that parents should be ashamed to teach their children to litter.