Erving Goffman
His first book, The Presentation of Self in Everyday Life, was published in the U.S. 1959. In 1961, Goffman published the book Asylums: Essays on the Social Situation of Mental Patients and Other Inmates. In 1968 he became a Chair in Sociology and Anthropology at the University of Pennsylvania. His last book, Forms of Talk, was nominated for a National Book Critics Circle award. He died November 20, 1982 of stomach cancer.