Hip hop
Some well known early rappers include: Tupac Shakur, Nas, Snoop Dogg, The Notorious B.I.G., Eminem, and Sean "P-Diddy" Combs. During the 1990s there was a rivalry between the two big record labels "Death Row Records" and "Bad Boy Records". The rappers Tupac Shakur and Notorious B.I.G. were murdered. Later, the two record labels stopped the rivalry. Because most of the rappers who rapped for "Death Row Records" were from the West Coast of the US and most of the rappers who rapped for "Bad Boy Records" were from the East Coast, this rivalry was called "the West Coast – East Coast beef".