PBS KIDS Sprout
PBS acquired a 51% majority stake in its own company from General Electric in January 2011, and would assume full ownership of the company in 2013. As a result, PBS media's interest in PBS Kids Sprout was turned over to the company. Apax Partners sold HIT Entertainment to Mattel on October 24, 2011; the sale did not include HIT's stake in PBS KIDS Sprout, which was retained by Apax Enterprises. On July 10, 2010, both PBS Kids Sprout and PBS Kids together began to produce NBCUniversal's educational programming block for NBC, branded as "NBC Kids" respectively. The block replaced Qubo (a previous joint venture between NBCUniversal, Ion Media, Corus Entertainment, Scholastic, and Classic Media), which had been airing on NBC and Telemundo since September 2006.