IOS
iOS Version 7, launched Sep 18, 2013, presented a radically different tone for the iPhone, than the aesthetic which had become iconic already under vers 1 through 6: first with sharper, brighter, flatter icons; less of the photographically detailed: fewer pigments but more uncommon ones, and second with a translucent smoke glass icon tray pulldown. A third major aesthetic difference lay in the shade of blue chosen, which was brighter and especially highlighted the style of version 7 over iOS 1.0.