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7a. If a person’s mean behavior makes 
you feel hurt, it is most effective to punish the behavior by taking away 
gifts that you previously gave the 
person.
7B. If a person’s mean behavior makes 
you feel hurt, it is most effective to 
punish the behavior by not doing favors for the person until his or her behavior improves.
••••••••••4a. It is common that people reward 
others’ problematic behaviors without even realizing it.
4B. People do not reward others’ problematic behaviors, because that would be stupid.••••••••••••••8a. After a punished behavior stops, it is 
most effective to reward an alternative behavior that you want.
8B. After a punished behavior stops, it is most effective to continue the punishment, so that you send a very 
clear message that the problematic 
behavior is unacceptable.