to get things he or she wants, it is 
most effective to stop reinforcing 
those behaviors and instead give rewards when the person uses more skillful strategies to get what he or she wants or needs.
••••••••••2a. The most effective punishment 
is intense anger and swift verbal criticism.
2B. The most effective punishment is to find one that fits the severity of the problem behavior.••••••••••••6a. When you are punishing, figure that 
a nonspecific punishment will be a lot more effective, since it can’t be 
avoided.
6B. Use a specific and time-  limited 
negative consequence to decrease 
behavior.
••••••••••3a. It is most effective to reinforce 
behavior immediately after it occurs.
3B. It is most effective to reward behavior after a delay so that the person does not expect that you will always provide a reward.•
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