What problem has your business concept been created to address? For example, a fashion designer who makes maternity clothes is probably trying to provide stylish clothes to expectant mothers, which is an underserved market. Based on this example, you can already see the outlines of a brand: stylish, relatively young, and feminine. What are consumers taking away? On the one hand, they get a product or service. However, try to identify any other intangible qualities. For example, women who buy stylish maternity clothes feel comfortable and sexy at the same time. Every company has a brand, whether intentional or not, because consumers already associate emotions and values with your company. Ideally, you’ll build on top of your current brand, but you need to find out what it is. The easiest way is to ask current customers to complete a survey.  A cheap survey method is to use Survey Monkey. On your receipt, you can print the URL for the survey so customers can complete it. Ask consumers what words they would associate with your business. Also ask what frame of mind they are in when they visit your store, and how they feel when they leave. It’s one thing to find out how your current customers see you. However, you might want to be seen differently. For example, a designer of maternity clothes might want their clothes to be seen as sporty, not sexy. Identify the cluster of emotions and sensations you want clients to attribute to your goods or services. Your consumers reveal a lot based on their buying behavior. For example, if you sell wine online, your clients might buy it before buying expensive or cheap items. This buying behavior can tell you how they view your brand.  If you create a website, you can see which websites people visit directly before and after yours. Alternately, you can ask customers in a survey what other stores they regularly shop at.
تعرف على مهمة شركتك. صِف فائدة خدماتك أو بضائعك. اسأل زبائنك عن كيفية رؤيتهم لشركتك. تعرف على المزايا والصفات التي تريد أن توصل. ابحث في عادات زبائنك.