Choosing how you Communicate with your customers can dictate whether your company will succeed or fail. Even if you have the best product on the market, it doesn't mean anything if no one knows about it. In today's world, a lot of companies have employees, even executives, whose sole mission is to create an effective communications strategy. These people should have a deep knowledge of your company's products and processes. Hire someone who majored in corporate communication from a good school. You should even look for people with MBAs. For example, Penn State University offers a major in corporate communication. This field of study prepares individuals to be highly-skilled planners, problem solvers, and persuaders. These graduates should know how to craft the right message, to the right audience, at the right time. Listen to what your communications department tells you about your strategy. Quantifying communications issues can be difficult, but a bad strategy may lead to a failing company. If you do not allow your communications team to do their jobs, you may end up fixing communications problems instead of avoiding them altogether. You should have various meetings throughout the year where your communications team discuss their plans and ideas with other employees. It is often easy to see why you need your engineering team (i.e., to create the product you sell), but it is more difficult to see the benefits of communications. It is also important to get everyone together in order to create a streamline communications plan. For example, your communications team may want to run a certain social media advertisement, but your financial team might not think that is the best use of money and your web designers might not think it is possible. Sharing ideas and educating others can help create a cohesive corporate identity. Allow your employees to sell and communicate for you. Do not take away their ability to get the word out about your company. Set up meetings where employees can ask questions about visions and goals and allow them to spread that word. For example, let your employees use their social media presence to communicate with the public about your product. Tell Bob it is okay to get on Facebook and post a picture of the newly designed t-shirt.
عيّن مختصّين موهوبين في التواصل. ثق في وظيفة التواصل. اسمح لفريق التواصل بتثقيف الآخرين. اسمح للموظّفين الآخرين بلعب دور في التواصل.