Salons thrive on an environment that is clean, safe and relaxing, where customers can receive prompt and professional service.  Cleanliness is a particularly important element that can draw clients in again and again. Be sure your towels, foot baths, and other equipments are washed, clean and odor-free. Keep your tools sharp and current.  Your clients must be able to trust that the products and tools that you use on them are of top-notch quality and safe. You cannot afford to put your clients at risk from infections, as it could damage your reputation. Make the atmosphere relaxing.  Play soft music, use gentle lighting and keep loud chatter between your employees at a minimum. This could give you a distinct advantage over those who offer only one or two types of services. Many clients prefer to have their hair, nails and face done in one place, instead of going to three different places. While you can specialize in one main area (e.g. hair), giving your clients the convenience of a one-stop beauty shop can set your business apart from your competitors. It is important that your business create and maintain the desirable reputation as a quality hair and salon operation, so that your clients keep returning for maintenance.  Try to give them the best possible experience each time, and go out of your way to make them feel valued.  A salon’s best marketing tool is word-of-mouth. If a client is happy with the results, he or she will come back to the your salon; after all, it's a question of trust. Satisfied clients can then help advertise your business to their friends, family, and colleagues. Word can easily spread about the great look and outstanding personal service that your salon provides.  Collect contact information from your clients e.g. an email address or cell phone number, and if you have a computerized system you than then easily text or mail them with updates on new products/services, and any special offers you have.
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