Before you start working on your marketing strategy, consider what you want as an end result. Once you identify the end result, you can develop your plan.  Your firm's goal may be to increase brand awareness, or simply to increase product sales. You may also want to expand into a new market segment. If you're in the hiking and biking gear market, for example, you may want to expand into mountain climbing gear. Any goal you set should be compared to a benchmark for your industry. Assume, for example, that there is a tremendous amount of competition in the hiking and biking gear market. No single firm controls more than 5% of the sales in that market. If your goal is to increase sales, you might set 5% as your end goal. The goal fits the conditions in your marketplace. You decide that your goal is to increase brand awareness. When someone realizes that they need a better cell phone charger when they go hiking or biking, you want that prospect to know about your company. Once you decide on a goal, you can consider which marketing tactics may be effective. A tactic is a specific task you perform to market your product. Direct email, email campaigns and cold calling are all marketing tactics. For example, you might decide that content marketing is a tactic you will use to build brand awareness. You can carry out this tactic by consistently posting useful blogs and articles to your website. Once people know about your brand, you want them to ask for more information about your product. They may click through on an ad they see, or visit your website. Those people become new leads for sales. You want to maintain contact with your leads until a portion of them become customers. They may receive an email or newsletter from you. Other leads may read blogs and articles about outdoor sports on your website. When they decide to purchase a phone charger, they may buy from you. To increase your sales, you may need to add some new marketing activities. As you add new ways of marketing your product, your firm's brand awareness will increase.  All companies should have a website, and many firms write and post blog content. To expand your presence in the market, consider hosting a podcast and speaking at events. If your competitors don't use these strategies, you'll have a chance to stand out. Implement a formal system to ask clients for referrals. If a customer does give you a referral, reward them in some way. You can offer the referring customer a free gift or a purchase discount. A referral has a high probability of being converted from a prospect to a client. To increase your image as an expert, consider providing seminars or webinars to your market. When people need to solve a problem, they seek out experts. It's critical that you write a formal marketing plan. In order to make the plan a reality, you need to budget for each of your marketing activities.  You plan should include the specific audience you are targeting. That audience is based on the traits of your ideal customer. To find out more about marketing plans, see Create a Marketing Plan. Your plan should indicate a timeline for each task to be completed. If you send a monthly e-newsletter, for example, your timeline might state that each newsletter must be sent by the 5th day of each month. Assign each marketing task to a particular person. If the task is assigned, you won't lose track of the progress of that task. Each person can update the entire group on the status of their particular task. Maybe your in-house copywriter is responsible for producing the newsletter.
كن واضحًا بخصوص هدفك النهائي من التسويق. قم بتوسيع جهودك التسويقية. قم بعمل الخطة التسويقية وتحديد الميزانية كي تنفذ تلك الخطة.