A sponsorship packet must always start out with an executive summary, or mission statement about the event or venture you hope to have sponsored. This should be around 250-300 words that describes in detail what a sponsorship will fund, why you seek sponsorships, and how being a sponsor will benefit them.  Your executive summary is your one chance to get the potential sponsor to continue reading, so don't write a cookie-cutter form letter. Write an individualized note to make the potential sponsor feel like you really took the time to learn about them and their company. This will also demonstrate to the potential sponsor that you will hold up your sponsorship promises throughout the partnership. Remember to thank the sponsor for considering your offer. Use a friendly and professional working tone in your letter, illustrating your level of seriousness and professionalism. If you haven't already, outline your budget among the business or venture, and decide what it is you hope to acquire from sponsors. Create different "levels" of sponsorship that potential sponsors may commit to and explain what you are asking for at each level and why you need sponsors for each level. Explain what’s in it for the sponsor. Entice the potential sponsors by using your knowledge of their business model, audience, and goals, explaining how their sponsorship will benefit them. You might include arguments about press coverage and other promotional opportunities. Your call to action can be a form they fill out and send to you or your contact information asking them to call you to set up the sponsorship. Make sure that the sponsor has a specific task to fulfill in order to move the process forward. Keep the ball in their court. The easier it is for them to complete the task you're requesting, the more likely it is that they'll say yes. You're writing to marketers, entrepreneurs, and business people, not academics. This isn't the time to pad out your writing with lofty diction and fluff in an effort to sound smart. Make your argument, outline the business advantages for the sponsors, and end it quickly. Short and sweet.
اكتب ملخصًا تنفيذيًا. اسرد قائمة بالمستويات المختلفة المتاحة للدعم. ضع جزءًا خاصًا بالخطوة القادمة. اختصر.