If customers have the option of calling your establishment in response to an ad, for example, direct them to “ask for Mike.” On another ad, direct them to “ask for Laura.” It doesn’t matter if Mike or Laura even exist; what does matter is that the person taking these calls records how many people ask for whom. This is a free way to track which ads are bringing people in and which aren’t. If your ad is clickable online, or directs customer to an web address, you'll have immediate insight into how the ad is performing. Many data-tracking tools exist to help you get started.  Make your ads noticeable, but don't make them annoying. People tend to dislike giant ads, pop-ups, and anything that tends to play loud music randomly. If you make your ad annoying, people are more likely to turn it off. This won't get you many views. This is a great way to directly compare the performance of two separate ads that may be running simultaneously. Set up your website to have a different landing page for each ad that you are testing, then track how many people go to each. Now you have a simple, unobtrusive way to see which strategies draw the most people.  Keep track of the number of views each page receives. This will make it even easier to see what works and what doesn't. A simple counter would work. Even if you really like a certain design, your audience may not like it. If it doesn't get enough views, try a different approach. If coupon-ing is part of your ad strategy, make sure each ad has a different color coupon so that you can tally them separately. The coupons will also make them more distinguishable to your customers. Not a fan of color? Play around with different shapes, sizes, and fonts. This will allow you to evaluate how well your first effort went and take a lesson for next time. Ask yourself the following questions, then adjust your next ad based on what you have learned.  Did sales spike, drop, or stay the same after your ad? Did your ad contribute to the new numbers? Ask yourself why the sales changed. Were they due to the ad or forces beyond your control (i.e.: a recession).
أخبر المستهلكين أن يسألوا عن شخص باسمه. طور أساليب تعقب البيانات إلكترونيًا. وجه المستهلكين لعناوين مواقع مختلفة على صفحتك. قدم كوبونات بألوان مختلفة. قم بقياس الاستجابة الكلية لإعلانك.