Though many people think that customer service is just about handling complaints, it is even more important to keep your customer from becoming unhappy in the first place. It is much more difficult to make someone happy after they have been disappointed. Design your customer experience in such a way as to prevent customer unhappiness. It would be time-consuming and costly to tailor your customer experience to every single unique individual. Instead, think carefully about who your ideal, typical customer is. Design your policies with your ideal customer in mind. Ask yourself:  What service or product will my ideal customer purchase? How quickly will my ideal customer require the product or service? What technical support will my ideal customer require?  What is my customer seeking to accomplish from this transaction?  How can I help my customer accomplish this task? Rather than giving them the bare minimum, make your customers especially happy by meeting and then exceeding their needs. This will impress your customer and encourage them to remain loyal to your company. Trying to exceed customer expectations will build goodwill and may give you the opportunity to correct any deficit before it becomes a significant problem. For example, if your ideal customer will require a service within 10 hours, try to make sure that you provide it to them within 8 hours. Your office or store should be a comfortable, clean, welcoming environment for your customer. Your office must also be laid out in a sensible and logical way that will be easy for your customer to navigate.  Consider things such as:  Having parking spaces designated for your customers only. Making sure your offices are accessible to customers with disabilities and injuries. Hanging up effective signage to direct your customers where they need to go. Placing directories, informational brochures, or store maps at key locations such as entrances and stairwells. Stationing a staff member near entryways to direct customers as needed. Customers respond well to individualized attention. Make sure that the philosophy of your company places the customer first and treats them like people instead of numbers. For example, customers appreciate it when you:  Introduce yourself by name. Ask your customer's name. Spend a few minutes listening to their specific needs. Assist them with what they have requested: do not simply launch into a generic, memorize spiel. Put yourself in the shoes of your customers or clients. Then test out the customer experience at your business to determine whether any other improvements can be made. Some ways that you can test the user experience include:  Calling the office to make sure the phone system is easy to navigate. Sending a test email to see how long it takes to get a response. Walking through your store to check that items are clearly labeled, logically arranged, and fully stocked so that customers find the products they seek. Using your company's live chat feature to see how quickly a complaint can be resolved. Self-service options such as self-checkout lines in shops, service forums with troubleshooting hints, and automated services can help you meet your customers' needs more efficiently. Many customers like having these options, since they can be used at any time of day, including during non-business hours. Customers are especially happy with self-service options when they run smoothly and logically. Many customers get frustrated by poorly functioning self-service stations, however. Make sure that you have clear instructions on how to use self-service options, and you should consider stationing an employee nearby to troubleshoot if possible. Keep tabs on when you are likely to have a rush of customers and when business is more likely to be slow. Make sure you have enough customer support available during crunch times. Depending on your business, you might be especially busy during the holidays, over the lunch hour, or during evenings and weekends. Your customers will be happiest if you have enough staff to take care of them during these busy times. Make sure that the price on your goods and services is a fair one that is in line with your competitors' pricing. Effective sales, loyalty discounts, and clearance sections are some good ways to make your customers feel like they are being rewarded for their loyalty. In all cases, make sure that your prices are clearly labeled to avoid frustrating your customers.  Keep in mind that people associate price with quality, so if your target customer is up-scale and looking for convenience, price is less of a factor and you may be able to charge a little more. Be careful that you are not under-pricing your goods and services so that you lose money. Don't bankrupt your company for the sake of customer satisfaction.
أسعد العميل في أول زيارة له. حدد عميلك المثالي. تجاوز توقعات العملاء. قم بتصميم مساحة العمل واضعًا عميلك في الاعتبار. امنح كل عميل من عملاءك اهتمامًا فرديًا لجعلهم يشعرون بخصوصيتهم. تحقق من مستوى خدمة العملاء في مكتبك. امنح عملاءك اختيار الخدمة الذاتية. اعرف أوقات الذروة لديك. اجعل أسعارك تنافسية وملائمة لتوقعات العملاء المستهدفين.