If your hotel isn't on the internet, it's basically invisible to your potential customers. You could design your own website, but it may be worth the investment to have a professional work on your site- cheap sites are often easy to spot. At the minimum, your site should have hotel's name, location, contact information, and nightly rates. Small hotels often attract guests looking for a more personal touch, so you can cater to this by adding some particular information to your site. Whatever you put on your site, make sure it is accurate and up to date. An outdated site will make your hotel look inactive or unprofessional, which could hurt your business.  Pictures of the property. Guests will want to see where they will be staying. Include pictures of rooms, as well as any scenic views that may be nearby. Biographical information about you. Make your website more personal by placing yourself on the website. If staff are willing, you can include them as well. That will provide the kind of personal service that attracts guests to bed & breakfasts and guest houses. A history of the hotel. Some small hotels are located in historic houses. If so, you'll attract a specific market of history enthusiasts, and you could cater to this by providing a full history of the building and surrounding area. Any special sales or deals that your hotel is offering. Lists and descriptions of nearby attractions. If you are nearby any tourist locations, advertise this information. It will make your hotel look like a convenient place to stay for travelers. These sites and others are designed for people to find hotels and travel destinations. By placing ads on these sites, you'll attract guests from around the country, and possibly even from other countries. Most rest stops have areas with brochures and tourist information. Contact your local Chamber of Commerce to see how you can get your brochures in that pile. Small hotels are sometimes spur-of-the-moment decisions for travelers. By advertising this way, you'll capture this potential market. Group discounts, free breakfast, and lower rates for several-day stays are a good way to attract customers on a budget. Make sure you advertise any deals you're offering on your website. Also be sure that you'll still be able to cover all of your operating costs when offering discounts. Events like weddings and business retreats will bring in a lot of guests for you. If you only have a few small rooms, this may not be possible. Even a small hotel, however, can have sufficient space to host these kinds of events. While you probably won't have space for a large business conference, it is becoming more common for businesses to send a few executives or managers on more intimate retreats. A guest house in a small town can be an ideal setting for this kind of event. Advertise on your website and other travel sites that you are open to hosting events and will offer special rates to participants. Small hotels often operate near local attractions. Take advantage of this by having these attractions help you advertise. Contact the managers of local parks, historic sites, restaurants, and theaters and see if you can work out some kind of deal. Offer to place brochures for their attraction in your lobby if they recommend your hotel to travelers. That way you can pick up travelers in the area who may not have seen your other advertisements. In addition to other methods of advertising, word of mouth will be crucial. All of your guests could potentially tell friends and family about your hotel, post about it on social media, and review it online. You'll want to do everything you can to make sure this feedback is positive. Even one disgruntled guest can hurt your business if he takes to the internet. If you commit to showing every guest a great time, you'll establish customer loyalty that will give you great advertising. Past guests who enjoyed their stay are a great source for future business. Besides showing them good service during their stay, there are several methods you can use to entice past guests to return.  Set up an email list. With a mailing list, you can let past guests know about deals and specials you're offering. It is better to let guests sign up for this list, rather than just emailing everyone who has stayed. Otherwise, you risk annoying people and could actually drive repeat business away. Reward repeat business by offering special deals to past guests. There are many ways to do this. You could give guests discounts on their second stay, or offer one night free after a set minimum of nights. You could also put a point system in place so guests can accumulate points and get deals this way. Respond to customer feedback. Several travel sites allow hotels to respond to customer reviews. You should take advantage of this and answer both good and bad feedback. This will show guests that you've taken their opinions seriously and they may be more willing to return. It will also show potential guests that you're committed to good customer service.
صمم موقعًا إلكترونيًا. ضع إعلانات على مواقع السفر، مثل: اترك الكتيبات في الاستراحات الموجودة على الطريق السريع. قدم العروض أو التخفيضات. استضف المناسبات المختلفة التي تجذب المزيد من الحضور. ادخل في شراكة مع المشاريع المحلية. احرص على أن يمضي جميع نزلائك وقتًا رائعًا. اسع لعودة عملائك مرارًا.