Start your proposal like you would start a letter: with a short paragraph summing up that you want to do the work for the client and that you are the best candidate for the job (you'll get to the specifics later). Here, it's OK to be somewhat "warm" and personal in your tone, though you should always stay professional.  Mention the client by name. If you're on friendly names, first names are fine. Otherwise, use "Mr." or "Mrs." You're trying to show the client that this proposal is specifically tailored to him or her. See our sample documents below for specific examples of what's needed in each proposal. Draw from the discussions you have already had regarding the job to show your client, in a few sentences, that you know what you need to do. Show that you understand the problem that needs solving, the duties the client expects you to perform, and the scope of your work (one-time gig, long-term, etc.). Be specific about the job here, but don't dwell on precise details like money, hours, and so on - you'll get to this later. Here, you're trying to sell yourself as the best possible person for the job. Draw attention to things like your training, your experience, and jobs you've done in the past that have gotten positive feedback. You can also reference your attitude and values, though these should take a back seat to more concrete qualifications. Remember that you may be in competition with other consultants. Try to paint a picture of how you will provide a measurable benefit to the client in terms of money or time saved. This way, you can give yourself an edge over a competitor with similar or better qualifications who doesn't articulate this as well. List, using strict terminology and specific details, what you will do to solve the client's problem. Pinpoint the exact results the client will see from you consultation. Be specific regarding your methods and time frame here. To avoid problems later, it's also wise to describe what you expect from the client during your work with regards to personnel, access to work sites, and equipment. For example, name people that you expect to work with full-time, list the sectors that you will have access to, etc. As a consultant, you want to avoid the problem of "mission creep" — gradually having your responsibilities grow without receiving any extra compensation. Isolate the problem you will be addressing and indicate very clearly that related issues are not included in this proposal. A good way to present this is in a bulleted list — this makes it very hard for the client to miss the relevant information. This depends on what you are doing and who your client is. Remember that you may be competing against other consultants, so try to keep your rate competitive for your industry and your situation. You will also want to describe any extra costs, such as meals, hotel rooms, transportation, etc., that the prospective client will have to pay for you. Having an approval process in place is a good idea (for example, you may specify that you will present your receipts at the end of every month). This makes it harder for the client to refuse paying you with the reasoning that "they never agreed to pay this much." Like in an academic essay, the goal of the concluding paragraph is to offer a quick, succinct summary of the rest of the proposal was about. Reiterate your fitness for the job, your preparations for the consultation, and your confidence in attaining results. Here, as in the opening paragraph, you can be a little more "warm" and refer to the client by name. When you're finished, sign and date the proposal, leaving a space for the client's signature.
ابدأ كتابة المقترح بالتوجه بالحديث إلى العميل المحتمل. اوصف الوظيفة من خلال الفقرة الأولى. اوصف مؤهلاتك الوظيفية في الفقرة الثانية. اوصف العمل الذي تقترح القيام به. اوصف كذلك ما لن تقوم به خلال عملية الاستشارة. اقترح سعرًا مقابل الحصول على خدماتك الاستشارية. اختم بتلخيص المقترح الاستشاري المُقدم.