. Put together a team of designers and writers, or hire a consultant if you do not have that kind of creative talent on staff. Get everybody in a room and start thinking about a logo for your corporation. The logo should be designed so it can be immediately recognized. The logo should be clean and simple. Because your logo will only be one piece of your corporate design, a good one will not always have a lot of meaning until it is paired with other design aspects.  For example, the McDonald's golden arches mean very little until you pair them with the color scheme (red and gold); the font; and the products they represent. Today, if you see those golden arches you immediately think about McDonald's and their products. Another example is the Apple logo. The apple itself means very little, but because of the brand surrounding that logo, you immediately think of Mac computers and iPhones when you see it. When you create a website, advertisements, or a product's packaging, you need to have a typography that is immediately recognizable and that conveys a certain feeling to people. Choose an appropriate font that is readable and unique.  A typeface should reflect your corporation's image and beliefs. If you company tends to be conservative, use something like Times New Roman. Consider how your font will work in different mediums. For example, while a certain font may look good on a billboard, it may not translate well to your website. In particular, while creating your website, think about how the font will look on different web browsers. Some programs designed specifically for either Macs or PCs will portray your website's information differently depending on what type of computer is being used. The colors you choose will make a bold statement about your organization and how you run your business. Make sure they convey your corporate philosophy and strategy.  For example, if you are a corporation tasked with creating environmentally sustainable packaging for products, consider using green as one of your primary colors. Green is synonymous with the environmental movement and also conveys images of the outdoors. In another example, if your organization is a nonprofit focused on restoring the water quality of our oceans and rivers, consider using blue as one of your primary colors. Blue will make people think about the ocean and water even before they know what you do. A company that offers quality products and services has the best chance to bring back clients and repeat business. Quality should be reflected throughout your corporate identity, which includes your design. Think about how consumers will react to the way your website or packaging will look. For example, if you look at Apple's website, it is sleek, fast, and simple. This website is a direct representation of what their products are (i.e., sleek, fast, and simple). Even the silver color scheme makes you think of steel or metal, which most people will equate with strength and quality. The overall design of your company should work to bring a specific community together. If you can create a community for your services or products, they will be more likely to come back to your company. For example, Apple did the following in order to create a community around their company:  First, Apple created a quality product that targeted a specific audience. Second, they encouraged their customers to meet and share. Third, Apple focused their design strategy on one key element, which was a better user experience.
صمّم شعارًا. اختر خطًا آسرًا. فكّر في مجموعات لونية مختلفة. انقل الجودة في تصميمك. اجمع مجتمعًا مع بعضه.