No matter what type of small business you intend to open, a written detailed business plan is an essential first step in the process.  A good business plan analyzes your business, its market, and its plan going forward for several years.  It is essentially your "road map" to success.  It also serves as your primary "sales pitch" for potential investors and financing. Consult How to Write a Business Plan for detailed information on the process.  For instance, common components of a business plan include:  Title Page and Table of Contents. Executive Summary, in which you summarize your vision for the company. General Company Description, in which you provide an overview of your company and the service it provides to its market. Products and Services, in which you describe, in detail, your unique product or service. Marketing Plan, in which you describe how you'll bring your product to its consumers. Operational Plan, in which you describe how the business will be operated on a day-to-day basis. Management and Organization, in which you describe the structure of your organization and the philosophy that governs it. Financial Plan, in which you illustrate your working model for finances and your need from investors. Starting a cafe involves not only the legal "hoops" every new small business needs to navigate, but also the additional health and safety requirements of the food service industry.  In the U.S., for instance, you will need to obtain a host of licences and permits (not to mention proof of insurance) on the local, state, and federal levels.  To begin with, you'll have to determine the nature of your business organization.  The options include (but are not necessarily limited to) a sole proprietorship, partnership, and limited liability company (LLC).  There are pros and cons for each option.  From there, you can begin investigating what business licenses and permits you will need to secure in order to open for business.  Consider consulting your local chamber of commerce, the Small Business Administration , or similar group for assistance.  For tax purposes in the U.S., you'll also want to secure an Employer Identification Number (EIN) from the IRS. You may want to consider hiring a business attorney to help you navigate the legal processes. In your business plan, you determined how much funding you need to start a cafe business.  To meet these start-up costs, you'll probably have to be creative.  Contact investors, apply for loans, dip into your savings, and exhaust all reasonable possibilities to secure funds.  Take the time to scout out the best options for securing a small business loan from a financial institution.  You may or may not find your best deal at a bank with which you already have a financial relationship.  Organizations like the U.S. Small Business Administration can help walk you through the process of securing your best loan. Your funding options need not stop with a bank loan and your own savings.  Try to entice investors or partners with your business plan, for instance.  If you are willing to deal with the potential pitfalls of doing so, ask family and friends for personal loans.  Your creative options can range from running a crowdfunding campaign to renting out the third floor of you home.  Always keep on the lookout for prospective funding sources. Develop your logo, graphics, business cards, and all other promotional materials.  Try to find a consistent theme that represents your vision for the cafe. This will help you coordinate the colors you use in your décor, on your menu, and other marketing items.  Consider the target clientele for your cafe based on your observations and research of the surrounding community, and your business goals.  Is it nine-to-five office workers?  College kids?  A tech-savvy crowd, or people looking for quiet conversation?  Let this information help guide your branding as well. Your ultimate goal is to create "one voice" that speaks across everything from your promotional materials to your lunch menu to your bathroom decor.  If you are having trouble developing a brand identity, or sense that your concept is becoming too complicated, seek out the services of professionals that focus in this area.
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