Review any surveys you've conducted, and determine how you'd like to grow your business. Compare this with any real-world obstacles, including current and projected market trends, forecasted expenses that might arise in the near future, what geographic region and demographics you have had the most success with, and any competitors who also operate in that region or target the same demographics. As you move forward with your marketing plan, you'll want to assign specific roles to everyone responsible for the marketing of your business. Determine who would be the best fit for each role within your marketing plan, and define what that role's responsibilities will be. You should also determine how you will measure success for each role's responsibilities What do you hope to achieve by building a marketing plan? Is your end goal to broaden your customer base, to let existing customers know about new services/promotions, to expand into a new region/demographic, or something else entirely? Your goals will guide the creation of your plan.  Your marketing goals should fit within your larger business goals. When developing your marketing goals, make sure your goals are tangible and measurable. Otherwise, it will be difficult to interpret your sales, and you may not be clear on what approaches and strategies were effective  Use outcomes like increased sales dollars, increased number of units sold/manufactured, increased public awareness, or number of new accounts with clients.  For example, your goal may be "Increase new contracts by 10% or increase social media presence". Your strategic plan should target all three customer prospects: cold prospects (those who don't know your business at all, reached through advertisements and direct marketing), warm prospects (those who are familiar with your business, or at least have been exposed to your ads and marketing in the past), and hot prospects (interested customers/clients who know your business and are prepared to work with you). You'll need to brainstorm how to reach all of your prospects, which may play a role in determining which marketing strategies you employ. For example, you may opt to use social media, radio ads, signs, or flyer distribution to reach cold prospects. Potential clients who have shown interest or worked with you in the past could be actively contacted by salespeople who are trained to use the information from your research to convince the customer that your product or service is the best solution to their problem. Once you've decided on your marketing goals and prospects, you'll want to follow through on that thought process to determine what you can actually do to meet your goals and reach your prospects. There are many different types of marketing strategies, but some of the most common ones include:  Corporate or in-store events are a great way to bring customers in. This could be a dinner, a social activity, or any other event that will impress clients, motivate/unite your staff, or increase your exposure to potential customers/clients.  Social promotions are almost always successful. That's because they promote your business while getting customers excited about your products or services. These contests can be done in-store or through social media, and typically involve offering some type of minor "reward" in exchange for frequenting your business or following you on social media.  Consider paying for a short-term sponsorship from a reputable person or group of people who use your products or services. These endorsements can even be done entirely online through social media. It may not fit into every business's budget, as it can be an expensive option, but it's been proven to work for many businesses around the world.  Don't overlook the value of clever or catchy advertisements. Finding your business's voice and visual style in a given campaign can be highly effective. Various social media platforms can be a highly effective and inexpensive means of advertising your business, and should be a component of your overall marketing plan. Social media can be useful for advertising specials, discounts, doing promotions and communicating with your target audience.  Being active on social media keeps your business on the minds of customers. Consider writing blog posts or posting links about problems your customers may have, and how your business can provide a solution. Discussion topics, promotions, and surveys can be ways of involving your customers in your business while simultaneously learning more about their preferences and deepening their relationship with your brand. You may have some spectacular ideas about how to market your business and reach out to customers, but if your budget is limited then you may need to rethink your strategy. Your budget should be realistic and should reflect both the current state of your business and the potential growth you see in your business's future.  Assess your current finances. You want your budget to be realistic, and that means taking into account what you can afford to spend right now. Don't blow your budget on the hope that your marketing plan will bring in a flood of new business, because if your plan isn't that successful you may find yourself hemorrhaging money.  Start small with allocating your marketing funds, and work within your means. Go for tried and true advertisements that you know have the highest success rate with reaching new clients.  Don't be afraid to stray from your plan. If things aren't working in one area of advertisements (say, for example, that your newspaper ads aren't reaching the right people), then try reallocating the time and money you would otherwise invest in that faltering avenue into other, more productive means of advertising.
اجمع المعلومات اللازمة. عيّن الأدوار. أعلن أهدافك التسويقية. حدّد كيفية الوصول إلى الفرص المحتملة. طوّر استراتيجيات تسويقية لتحقيق أهدافك. فكّر في دور شبكات التواصل الاجتماعي. حدّد ميزانية.