In other words, who will be reading this document? You probably won't be able to provide a detailed answer to this question yet; that's why you're doing an audience analysis. You should, however, be able to answer the question in general terms.  For example, will your document be read by someone trying to install some shelves? Employees of a certain company? Computer programmers trying to work out a bug in some new software? Consider why this audience will be reading your document. What task will it help them perform, or what do they need to know? Depending on who you're writing for, there are different types of information that it will be helpful for you as you work to make your document as useful and/or persuasive as possible.  You will almost always want to ascertain your audience's levels of knowledge about and interest in the topic.  Depending on the audience, the situation, and the type of document you are preparing, there are many other pieces of information that might be valuable, such as where the audience is likely to read your document, and a variety of demographic factors such as age, gender, education, professional background, cultural background, and so on. Your audience analysis can be formal (i.e. using a survey or other questionnaire, structured interviews, etc.) or informal (i.e. based on more casual conversations with members of the audience). The best method will depend on the audience you are trying to reach, how much information you need about them, and what resources you have available for conducting your analysis. Sometimes, you may be able to find information that someone else has already collected in the form of surveys or marketing research that can stand in for collecting your own data. Your analytical tool is the instrument you'll use to gather your information, e.g. your actual questionnaire or interview questions. The content should be driven by your brainstorming in step two.  Try to avoid creating questions that lead your participants toward a given answer, even if you think it is correct. For example: "Now that we've shown you how effective our product can be, how likely are you to buy it?" or "How do you feel about the president's oppressive tax policies?" Avoid "double barreled" questions. Questions that ask about more than one thing at a time may confuse your participants or result in unreliable data. For example, you shouldn't ask: "How often do you read articles about science and share them with other people?" Instead, break this into two questions: "How often do you read articles about science?" and "How often do you share articles about science with other people?" If you use a survey, keep it as simple and short as possible.
حدد من هم جمهورك المختار. قرر ما الذي ترغب في معرفته عن الجمهور خاصتك. حدد كيف تقوم بتحليل الجمهور خاصتك. قم بتصميم وسيلة التحليل خاصتك.