That is, when you're building a brand, you have to decide what you want people to think when they hear your name. You don't have to be fake, but you do need to decide what parts of yourself you will present to the public. In other words, you want some consistency. One example of a YouTuber who created a personal brand is Hannah Hart of My Drunk Kitchen. Her personal brand relies on a pinch of silliness with a side of compassion, as she encourages people to get involved in their communities. When building your brand, you do need to offer something to the world. You know about things, and you can use what you know. In other words, your brand can be about what you are an expert on, whether it's robots, cooking, or painting pretty nails. For instance, certain bloggers rely on their expertise to build their brand, such as Joy the Baker, who began a baking blog to share her love of baking with others. She's gained a number of followers due to her precision in cooking, her imaginative recipes, and her honest writing style. With all the social media platforms out there, it's easy to start sharing content with users. You can write blogs, tweet, make videos, or take photographs. Some people do all of the above. Basically, you want to start showing off what you know about by sharing expert content. If you're serious about creating a brand for yourself, you should consider creating your own website. That way, your fan base will have one landing place to find out all about you. Being famous is a business. That means you need to continually be on top of putting yourself out there. On the internet, networking is done through bonding with other content creators. In other words, you need to comment and share other people's content to help push yourself ahead as well. You can also try techniques such as blog tours, where you ask certain blogs (relevant to what you do) to host you as a guest. The host could interview you, or you could write a guest blog post. Take a critical eye to all of your social media. Whatever content doesn't fit your prescribed brand should be taken down. You can also set up a Google Alert for your name to see what is being said about you out there. For instance, if you are trying to portray yourself as family-friendly, you might want to take down pictures of you out partying. That is, don't post everything that comes into your hand. Every time you think about posting an update, a blog post, or a photograph, think about whether it fits into your brand or not. For instance, if you're trying to portray yourself as silly and fun, posting serious posts about recent events may not fit your brand.
حدد علامتك التجارية. حدد ما لديك لتقدمه. قدم نفسك للعالم. اقضِ بعض الوقت في بناء شبكة علاقات. أزل أي شيء لا يتناسب مع علامتك التجارية. انشر مشاركاتك بعناية.