Typically, you won't know your audience personally. However, you should identify as many factors as possible, such as professional needs, educational backgrounds, and job title(s). These aspects will determine how to form your argument. Mold your proposal to be relatable to your audience based on these factors. For example, if your topic is community gardens, appeal to your readers as property owners and parents, as well as community decision-makers. They'll be interested in learning about the impact of gardening and local food on their property values, their children's health, and their children's education. This will establish how simple or complex your paper should be. If your audience's expertise matches or is close to your own, you could include technical jargon. For a general audience, however, keep the paper as jargon-free as possible. If you must include specific terminology, use it sparingly and explain it. For example:  If you're writing a white paper for an engineer, you should include lots of technical details and be lengthy in your descriptions. If you're writing for a government official, focus on policy-related implications. If you're writing for a corporate audience, focus on cost-effectiveness and growth potential. Make it attention-grabbing but not over-the-top. Mention or allude to your problem. Some titles incorporate the words “white paper,” but this isn't mandatory. Tailor the language to a general audience. Some good examples include:  Closing the School-to-Prison Pipeline with Art Safer Cities through Community Gardens: A White Paper Assume your reader has a very busy life. Explain exactly what your white paper is about without adding unnecessary padding. Make your first couple of sentences engaging enough to grab their attention. Acknowledge your audience and how you intend them to use the paper. Summarize the present order of things and why it's a problem. Briefly discuss the arguments of your opposition and why you're proposing something different. For example, if you were writing on student debt, you might say: Student debt has grown exponentially over the past decade. Combined with the dismal job market new graduates face, their debt threatens to become the next economy-crashing bubble. Creditors and a number of economists have argued A, B, and C. However, these arguments do not address X, Y, and Z. Briefly introduce the methodology you'll use in your analysis. Detail possible solutions you have rejected and why you rejected them. Explain why your audience should accept your proposed solution. For example, your solution to the student debt bubble could be: After [interviewing experts, examining statistics, etc.], I became convinced that [two or three proposed solutions] do not adequately address the problem. This white paper will argue in favor of [your proposed solution] because it would [insert an objective reason here].
حدد قراءك. اكتشف مستوى خبراتهم. اختر عنوانًا جذابًا. ادخل مباشرةً في الموضوع. اكتب مقدمة. لخص حلولك.