Maintaining an interesting and well-written blog is a way to draw customers in and keep them involved in your business. Be sure that you post frequently enough to hold customers' attention.  One advantage of being a small business owner is that you can make this blog personal. This does not mean you should share personal details with your readers, just that you can relate your own experiences to your products and your brand to bring them to life. This is commonly referred to a "lifestyle blogging" and has become a large part of how small businesses interact with their consumers. Another option with blogging, as with other social media platforms, is to hire a ghostwriter to represent you or your company. However, be careful if the writer is publishing under your name, because if you are caught this may come off to your customers as dishonest. Forums are where interest groups meet to discuss various aspects of whatever that interest is. By posting in relevant forums, you can display your expertise and potentially draw in customers. Avoid solely pushing your product, however, and focus on participating in the conversation as well. Genuine helpfulness in forums builds customer trust and boosts your own online reputation.  For example, a small business owner that resells vintage watches might create a name for himself or herself on watch forums by helping other members identify fake timepieces. Even though the owner isn't making a sale with this time, they are building a reputation for trustworthiness that may bring other forum members to their online shop. Try searching for forums by typing your business and "forum" into a search engine. So, if you are a knitter, try searching "knitting forum." Just having a good account isn't enough. You need to regularly update the account with business events (sales, new products, etc.) and relevant articles from elsewhere online. By posting regularly you are essentially advertising to customers for free. As with blogging, feel free to enlist help to update your social media profile if you feel that you do not have time to do so. Connecting with customers through these platforms means nothing if you don't respond to comments or questions that they post there. Try to check these platforms regularly and respond in a helpful and enthusiastic way.
دوِّن بانتظام. اشترك في المنتديات المتعلقة بمجالك. حدِّث حسابات التواصل الاجتماعي باستمرار. تجاوب مع العملاء.