Transcription factor acting as a positive regulator in the ethylene response pathway (PubMed:19798512). Involved in wound signaling by binding specifically to the DNA sequence 5'-ATGTACCT-3' found in the promoter of some wound-inducible genes (PubMed:19798512). Binds directly to the DNA sequence 5'-TGTTACAAATACC-3' in the promoter of the GA20OX2 gene to activate its expression at the transcriptional level during ethylene signaling (PubMed:30002253). Highly expressed in roots (PubMed:19798512). Expressed at low levels in leaves and panicles (PubMed:19798512). Induced by wounding. Belongs to the EIN3 family.