Transcriptional activator that binds to the G-box motif (5'-AACGTG-3') found in a number of promoters of jasmonate-induced genes (PubMed:15231736). Transcription activator involved in the transcriptional regulation of terpene biosynthesis in glandular trichomes (PubMed:24884371, PubMed:30518626). Binds to the promoter of the linalool synthase TPS5 and promotes TPS5 gene transactivation (PubMed:24884371). Acts synergistically with EOT1 in the transactivation of TPS5 (PubMed:24884371). Involved in type VI glandular trichome development (PubMed:30518626). Involved in the activation of terpene synthases required for volatile mono- and sesquiterpenes synthesis by the glandular cells of type VI trichomes (PubMed:30518626). Highly expressed in trichomes and at lower levels in leaves and flowers (PubMed:24884371). Expressed at low levels in roots, stems, leaves, flowers and fruits (PubMed:15231736). Induced by methyl jasmonate and wounding. Altered morphology of type VI glandular trichomes (PubMed:30518626). Strong reduction of volatile terpene synthesis in trichomes (PubMed:30518626). Strong reduction of the expression of terpene synthase genes in trichomes (PubMed:30518626). Contains a degenerate basic motif not likely to bind DNA.