What was Kinnocks party theme?
The "yo yo" in the opinion polls continued into 1992, though after November 1990 any Labour lead in the polls was rarely sufficient for a majority. Major resisted Kinnock's calls for a general election throughout 1991. Kinnock campaigned on the theme "It's Time for a Change", urging voters to elect a new government after more than a decade of unbroken Conservative rule. However, the Conservatives themselves had undergone a dramatic change in the change of leader from Thatcher to Major, at least in terms of style if not substance. From the outset, it was clearly a well-received change, as Labour's 14-point lead in the November 1990 "Poll of Polls" was replaced by an 8% Tory lead a month later.