When did Hirai think the PS3 might start making the company some money?
In January 2008, Kaz Hirai, CEO of Sony Computer Entertainment, suggested that the console may start making a profit by early 2009, stating that, "the next fiscal year starts in April and if we can try to achieve that in the next fiscal year that would be a great thing" and that "[profitability] is not a definite commitment, but that is what I would like to try to shoot for". However, market analysts Nikko Citigroup have predicted that PlayStation 3 could be profitable by August 2008. In a July 2008 interview, Hirai stated that his objective is for PlayStation 3 to sell 150 million units by its ninth year, surpassing PlayStation 2's sales of 140 million in its nine years on the market. In January 2009 Sony announced that their gaming division was profitable in Q3 2008.