When was this branding first used?
"New Labour" was first termed as an alternative branding for the Labour Party, dating from a conference slogan first used by the Labour Party in 1994, which was later seen in a draft manifesto published by the party in 1996, called New Labour, New Life For Britain. It was a continuation of the trend that had begun under the leadership of Neil Kinnock. "New Labour" as a name has no official status, but remains in common use to distinguish modernisers from those holding to more traditional positions, normally referred to as "Old Labour".