After their agreement together, Beyonce's and Topshop" new business was called what?
In October 2014, it was announced that Beyoncé with her management company Parkwood Entertainment would be partnering with London-based fashion retailer Topshop, in a new 50/50 split subsidiary business named Parkwood Topshop Athletic Ltd. The new division was created for Topshop to break into the activewear market, with an athletic, street wear brand being produced. "Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category" stated Sir Philip Green on the partnership. The company and collection is set to launch and hit stores in the fall of 2015.