The conversation between human and AI assistant.
What is the most productive marketing strategy or channel for SaaS to 10 million revenue that reduces customer acquisition cost?
And what about referral programs? Can you explain how those work?
Referral programs involve offering incentives to customers who refer new customers to your business. By incentivizing your existing customers to refer friends and colleagues to your SaaS product, you can increase your customer base without spending as much on advertising or other forms of marketing. This can also help increase customer loyalty and retention over time.