The conversation between human and AI assistant.
How do you buy an orphaned brand from a corporate parent?
What should I consider before making an offer on a brand?
Before making an offer, it's important to conduct due diligence to understand the brand's financial performance, market positioning, and any legal or regulatory concerns. You may also want to assess the brand's potential for growth and synergies with your existing business. Additionally, consider the negotiating power of the corporate parent and any risks associated with the deal structure and financing.