The conversation between human and AI assistant.
Daniel Ek: What are the hardships for Spotify to be launched in India?
That sounds difficult. Did they face any other challenges, aside from licensing and cultural differences?
Yes, another challenge was competition from established streaming services like Gaana, JioSaavn, and Wynk Music. These services were already well-known and well-liked by Indian consumers, so Spotify had to find a way to differentiate itself.