The conversation between human and AI assistant.
Who started the marketing flame war between Coca Cola and Pepsi?
Do you have any knowledge on the types of marketing campaigns these companies use against each other?
Yes, both companies have employed various marketing tactics against each other. For instance, Coca-Cola's "New Coke" launch in the 1980s was seen as a direct attack on Pepsi's market share. Pepsi responded with ads mocking the new Coke formula, and the cola wars officially began.