The conversation between human and AI assistant.
How long should you run an A/B test on your site before you declare one a winner?
I have a question about A/B testing. How long should you run an A/B test on your site before you declare one a winner?
It depends on a few factors, such as the size of your audience and the magnitude of the difference between the variations. Typically, it's recommended to run tests for at least a week to allow for enough data to accumulate. However, if there is a clear winner before that time, you can end the test early.