The conversation between human and AI assistant.
Why are Instagram filters free?
That makes sense. But how does Instagram make money then? Don't they need to generate revenue to stay in business?
Instagram makes money by selling advertising space to brands and businesses. When users scroll through their feeds, they see ads from these brands, which generate revenue for Instagram. Additionally, Instagram has a user data collection system that they use to sell targeted ad space to advertisers who want to reach specific demographics.