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Itunes Connect: How to see number of active subscriptions and canceled subscriptions?
I found the 'Subscription Reports' option. What do I do next?
On the 'Subscription Reports' page, there are two reports available: 'Subscriber Activity' and 'Subscriber Retention'. The 'Subscriber Activity' report shows the number of active and canceled subscriptions for each product, and the 'Subscriber Retention' report shows the percentage of subscribers who renew their subscriptions.