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In the initial days of a SaaS startup, when the CEO is out selling herself, how do you calculate customer acquisition cost?
I have a question about SaaS startups. How do you calculate customer acquisition cost in the initial days when the CEO is out selling herself?
That's a great question. The traditional way to calculate customer acquisition cost is to divide the total cost of sales and marketing by the number of new customers gained during that period of time. However, in the initial days of a SaaS startup, it can be difficult to accurately determine these costs. A more effective approach might be to track your customer acquisition costs over time and adjust your sales and marketing efforts accordingly.