The conversation between human and AI assistant.
How can Tinder be worth about $1 billion when users do not pay to use it?
So, only a small percentage of users actually pay for these premium features, but it's enough to make the company worth $1 billion?
Yes, exactly. Plus, Tinder has a huge user base - over 50 million people use the app every month - which makes it really valuable to advertisers. The app can target ads to specific demographics and locations, which means companies are willing to pay to get their message in front of those users.