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How did Stevia become a large selling brand in stores? What was the marketing strategy they used?
I'm curious about how Stevia became such a popular brand in stores. Can you tell me more about their marketing strategy?
Stevia used a multi-tiered marketing strategy to become a popular brand in stores. They focused on advertising to health-conscious consumers through print, online, and TV ads. Additionally, they formed partnerships with well-known health and wellness experts to endorse the brand.