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Explain"sellers are paid the AdX closing price, net of Google's revenue share, but 'll receive no less than the min CPM they specified for the auction"?
Can you explain to me what it means when sellers are paid the AdX closing price, net of Google's revenue share, but they will receive no less than the min CPM they specified for the auction?
Sure, let me break it down for you. AdX is a programmatic advertising exchange where publishers can sell ad space to advertisers. The AdX closing price is the final price paid by the winning bidder in the auction. However, Google takes a percentage of that revenue as their share. The min CPM is the minimum bid a seller is willing to accept for their ad space. So, if the winning bid is lower than the min CPM, the seller will still receive the min CPM as payment.