The conversation between human and AI assistant.
What's the best way to tie in Social Media Metrics to sales at a Brick+Mortar store?
That makes sense. How can we measure the success of this strategy?
One way to measure success is to use a tool like Google Analytics to track website and in-store traffic. You can also track the number of social media followers and engagements before and after implementing the strategy to see if there is a notable increase. Additionally, you can monitor sales during the promotion period compared to a similar time frame without the promotion to gauge its impact.