The conversation between human and AI assistant.
What is Snapchat's monetization strategy?
How do they charge for these ad formats?
They charge based on factors like the ad format, targeting options, ad placement, and duration. They use an auction-based bidding system where advertisers bid for ad placement and the highest bidder gets to display the ad. They also offer a self-serve ad platform for smaller businesses that allows them to create and manage their ad campaigns themselves.