The conversation between human and AI assistant.
What is the advantage of brands for using media buyers to purchase advertising space for them?
That's interesting. Are there any downsides to using a media buyer?
One potential downside is that media buyers may not always have a deep understanding of a particular brand's values and goals. This could lead to the brand's message being misaligned with their target audience. However, this can be mitigated by working closely with the media buyer and clearly communicating the brand's objectives.