The conversation between human and AI assistant.
How can companies find the ROI for offering a certification or credential (e.g. Hubspot’s Inbound Academy and Google’s certifications)?
Interesting, those are all important factors to consider. What about the cost of offering the certification - how do we factor that into the ROI calculation?
We will have to consider the cost to develop and administer the certification program against the benefits the company receives, including increased revenue and decreased training cost.