The conversation between human and AI assistant.
How do ad exchanges and real-time bidding platforms work?
Can you explain to me how ad exchanges work?
Sure! Ad exchanges are platforms that allow advertisers and publishers to buy and sell ad inventory through an automated real-time auction system. It connects buyers and sellers in a virtual marketplace where advertisers bid to buy ad impressions from publishers in real-time. The winning bidder's ad gets displayed on the publisher's website.