The conversation between human and AI assistant.
What is the social network theory, and who developed it?
That's fascinating. Can you give me an example of how the social network theory can be applied in real life situations?
Certainly. One example of the social network theory in action is in the study of diffusion of innovations. Innovations, whether they be new products, ideas or practices, tend to be adopted and diffused through social networks. By understanding the types of ties that exist between individuals, and how information or influence flows through these ties, we can make predictions about how and when particular innovations will be adopted.