The conversation between human and AI assistant.
What is the gift card redemption rate, and how much do companies tend to profit from gift card holders' purchases (i.e. 'people normally spend 5x the amount on the gift card...')?
I'm curious about gift card redemption rates. Do you know how many gift cards typically go unredeemed each year?
Yes, according to a recent study, around 10% of gift cards are never redeemed.