The conversation between human and AI assistant.
How do Ad Agencies charge their clients?
That makes sense. What kind of work would be charged hourly versus by the project?
Hourly rates are typically used for creative work, such as writing or design, where the time and effort required can vary from project to project. A flat fee or per-deliverable rate is more common for larger projects or ongoing campaigns, where the work is more structured and the scope is well-defined.