The conversation between human and AI assistant.
What is the advantage of brands for using media buyers to purchase advertising space for them?
That makes sense. But can't brands just negotiate rates and buy advertising space themselves?
While brands can certainly purchase advertising space on their own, using a media buyer can save them time and resources that can be better spent on other aspects of their business. Plus, media buyers have established relationships with media outlets and can often get better rates than a brand could negotiate on their own.