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What is the marketing strategy behind Whiplash, which is a low budget movie but very well known?
I'm curious about the marketing strategy behind the movie Whiplash. It had a low budget but became very well known. How did they pull that off?
Whiplash definitely had a unique marketing strategy. One thing they did was create buzz at film festivals, which helped generate positive word-of-mouth about the film. They also used social media to their advantage, creating a hashtag campaign and encouraging fans to share their excitement about the movie online.