The conversation between human and AI assistant.
How long should you run an A/B test on your site before you declare one a winner?
How often should you check the results of an A/B test?
It depends on the duration of the test and the size of your audience. If your sample size is large and you're running a longer test, you may want to check the results daily. However, if you're running a shorter test or have a smaller sample size, it's generally recommended to wait until the end of the test to check the results.