The conversation between human and AI assistant.
Why does online retailer Ozon.ru (often referred to as the Amazon of Russia) opt to deploy payment/pick-up points across Russia instead of using more "traditional" methods for order fulfillment?
That's interesting. But why doesn't Ozon.ru use more traditional delivery methods like shipping orders directly to customers?
One reason is that shipping direct to customers in remote areas may not be as cost-effective as using payment/pick-up points. Additionally, payment/pick-up points offer an added layer of security for customers who may not want to receive packages at their homes.