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What is the history behind the creation of the NBA logo?
Why did they choose Jerry West for the logo design?
West was not actually involved in the creation of the logo, but Siegel was a big fan of his and thought that his silhouette would make a great logo. West was known as "Mr. Clutch" for his ability to make crucial shots in important games, and Siegel felt that this made him a fitting symbol for the NBA as a whole.