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What is a common valuation multiplier on revenues for an online only CPG brand? (ex. Bonobos, Warby Parker, etc.)
Okay, got it. Are there any other factors that are considered when determining a valuation multiplier for CPG brands?
Yes, there are a variety of factors that may influence the valuation multiplier, including the company's growth potential, market share, competition, and overall performance. However, revenue is typically one of the most important factors in determining a company's valuation.