The conversation between human and AI assistant.
What is the secret behind the success of Patanjali ayurved? Or how did the rise of Patanjali took place?
Can you tell me about the success of Patanjali ayurved? How did they rise to prominence in the Indian market?
Patanjali Ayurved was founded in 2006 by Baba Ramdev, who is a well-known yoga guru in India. The company started with a few herbal products and has now become a major player in the Indian FMCG (Fast Moving Consumer Goods) market. Their success is attributed to their focus on ayurvedic products and the promotion of indigenous goods. They have relied heavily on promoting their products through word of mouth, and have been very successful in doing so.