The conversation between human and AI assistant.
What are the major differences between Marketo and ExactTarget for an enterprise?
I want to know what are the major differences between Marketo and ExactTarget for an enterprise?
Marketo and ExactTarget are two popular enterprise marketing automation platforms. Some of the major differences between the two are:
 - Marketo is primarily designed for B2B marketing, while ExactTarget is better suited for B2C marketing.
 - Marketo has more robust lead management features, while ExactTarget has better email marketing tools.
 - Marketo offers more advanced analytics and reporting capabilities, while ExactTarget has more user-friendly dashboards.
 - Marketo can be more expensive, but offers better scalability and customizability, while ExactTarget can be more affordable but has more limited customization options.