The conversation between human and AI assistant.
What are some good thesis topics in marketing?
Yes, can you tell me more about the impact of social media on consumer behavior?
One potential angle for that thesis topic could be examining how social media has influenced the consumer decision-making process. This could involve researching how social media affects the awareness and consideration of products, as well as how it influences the purchase and post-purchase stages of the decision-making process. Additionally, you could explore how social media platforms themselves have adapted to meet the changing expectations of consumers. Does that sound interesting to you?