The conversation between human and AI assistant.
How are apps sold and marketed differently to men and women?
Are there any other differences in the way the apps are marketed to men and women?
Yes, there are. The visual elements of app marketing such as colors, fonts, and imagery are also tailored to appeal to different gender groups. For example, marketing strategies targeting women often use pastel colors, curvy fonts, and soft imagery, while marketing strategies targeting men often use bold colors, straight font, and sharp imagery.