The conversation between human and AI assistant.
Why are Apple products so expensive and over-hyped among the public?
Do you think Apple's brand perception plays a big role in this over-hype?
Definitely. Apple has cultivated a strong brand perception over the years, which has helped them establish a loyal fan base that is willing to pay premium prices for their products. Their brand perception is built on several pillars, including design, innovation, exclusivity, and quality.