The conversation between human and AI assistant.
What are the major differences between Marketo and ExactTarget for an enterprise?
That's helpful. Can you tell me more about Marketo's lead management features?
Sure. Marketo offers a range of lead management tools, including lead scoring, lead nurturing, and lead routing. It also includes features like progressive profiling, which allows you to collect additional information about your leads over time, and lead recycling, which lets you re-engage with older leads that may still be qualified. Additionally, Marketo has integrations with a variety of CRM platforms, which allows for seamless lead management and sales alignment.