text: Advertising ignorance: why your brand needs to do grammar gooder
  
  Ryan Wallman
  
  June 25, 2014
  
  In the last few weeks alone, I have seen numerous examples – too many to count, in fact – of advertisements containing grammatical errors. Not deliberate errors. And not minor errors, either. Howlers. Stuff that made my eyes bleed.
  
  A picture of creative decay
  
  Ryan Wallman
  
  June 17, 2014
  
  The other day I saw a very strange blog post, in which the author speculated about how Oscar Wilde might promote himself online if he were around today. And my immediate thought was: well, one thing the man would NOT do is write some tenuous nonsense about the relationship between literary figures and modern marketing.
  
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  Our Associate Creative Director, Ryan Wallman, has written an article for Marketing Week. In the article, Ryan explores why modifying your logo can be an effective advertising technique, with plenty of intriguing examples.
  wellmark.com.au/2018/03/wellm…