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  Wanted: non-developers to develop Android apps
  
  When Apple made it clear that apps created with Adobe’s Flash Packager
  for iPhone would not be permitted in the App Store, Steve Jobs had an
  explanation: “We know from painful experience that letting a third
  party layer of software come between the platform and the developer
  ultimately results in sub-standard apps and hinders the enhancement and
  progress of the platform.”
  
  Many, myself included, found Jobs’ explanation to be somewhat
  disingenuous. Tools that facilitate cross-platform development aren’t necessarily responsible for bad code and poor software; bad development
  practices and poorly-skilled developers almost always are.
  
  Steve Jobs’ position represents one extreme, but one of its biggest competitors, Google, may represent the other. Yesterday, Google formally unveiled App Inventor, a free piece of software that is designed to enable non-developers to build Android apps:
  
  To use App Inventor, you do not need to be a developer. App Inventor requires NO programming knowledge. This is because instead of writing code, you visually design the way the app looks and use blocks to specify the app’s behavior.
  
  The App Inventor team has created blocks for just about everything you can do with an Android phone, as well as blocks for doing “programming-like” stuff– blocks to store information, blocks for repeating actions, and blocks to perform actions under certain conditions. There are even blocks to talk to services like Twitter.
  
  On the surface, App Inventor appears to be a nifty little program that has some interesting applications, particularly in the realm of education. And since it’s made by Google, one would hope that Google will ensure that it evolves as Android’s capabilities evolve, negating some of the concerns Jobs expressed about third party development tools and the iPhone.
  
  But there’s still a big problem: while it may be possible for a visual app creation tool like App Inventor to produce acceptable code, whether it provides enough to create interesting, quality apps that boost the Android ecosystem is another matter entirely.
  
  In my opinion, the biggest problem with App Inventor is that Google is opening up Android, and most importantly the Android Marketplace, to a group that can realistically only do so much: non-developers. This is not to say that non-developers don’t have anything to contribute, but when it comes to building the best mobile development platform and a strong ecosystem, a bit of pragmatism is in order. I might, for instance, have an idea of what I’d like my dream house to look like, but because I’m not an architect, it would be impossible for me to actually design it. After all, there are lots of details, and architects are trained to fill them in.
  
  Developers are like architects, and even though there are probably plenty of non-developers out there with great app ideas, it’s unlikely they’ll be able to implement them well, even with Google’s help. It’s not just the technical limitations inherent in a tool like App Inventor; it’s the fact that most non-developers simply won’t have a good enough grasp of the software development process and best practices to produce quality results, especially with more complex app ideas.
  
  Because of that, Google’s efforts risk creating a flood of simple App Inventor-built apps that find their way into the Android Marketplace. While there’s nothing inherently wrong with simple apps (some of the best apps are incredibly simple), the Android Marketplace, which is nearly 100,000 apps strong already, doesn’t need a slew of simple apps created by wannabe developers. It needs better apps and better developers. Google also needs to make Android Marketplace more competitive financially for developers vis-à-vis the App Store. In short, Google’s priority should be providing developers with better tools for
  monetization. Improving the Google Checkout-based app-buying
  experience, for instance, would probably go a long way towards making
  Android a more rewarding platform to work with.
  
  Up until now, Google has arguably done a great job with Android and it seems to be on the right track, both in terms of Android’s penetration and general developer interest. This latest move, however, does call into question how well thought out Google’s strategy really is. Google isn’t going to make Android a more attractive platform for developers or consumers by trying to turn non-developers into developers. For Google’s sake, it might be worth considering that non-developers aren’t developers for a reason.
  
  Recommended
  
  If you live in the United States, a warning: you may want to read the terms of service of the websites you use a little more carefully. That’s because a government prosecutor in New Jersey is pursuing criminal charges against the operators of a company that used an automated process to purchase event tickets on Ticketmaster.com for resale.
  
  The charges are being brought under the Computer Fraud and Abuse Act (CFAA), which was passed in 1986 with the purpose of cracking down on the unauthorized accessing of computers (read: hacking). In U.S. v. Lowson, the prosecutor seeks to extend the CFAA to cover the violation of the Ticketmaster.com terms of service, which forbids individuals and companies from accessing the website in an automated fashion.
  
  Dispense with web analytics? Heresy! But that’s exactly what Adready’s new Director of Marketing Jonah-Kai Hancock did – and watched as his new lead scoring model, integrated with a CRM tool, helped conversion soar 189 percent, while leads grew 196 percent. Here’s how he did it.
  
  Jonah-Kai Hancock: About four months ago, I joined AdReady and
  was part of this new process. From a lead-gen standpoint, our marketing
  function was very basic. A lot of people would come to our site, and we
  didn’t have a lot of web forums. We didn’t have a lot of thought
  leadership pieces. We really didn’t have information people could get
  to. We didn’t have ways to capture people who were coming. Our visitors –
  we really had no idea who they were.
  
  One of my main initiatives was, how do we increase for the sales team
  and from my standpoint as well visibility as to who’s coming, where are
  they coming from, what are they searching for on our web site, and what
  kind of content are they downloading? What do they find valuable?
  
  Google is the 800 pound gorilla of the internet, but despite its prominence, it doesn’t have a large footprint in some of the internet’s most lucrative emerging markets, such as online gaming. But it might be looking to change that.
  
  On Saturday, TechCrunch’s Michael Arrington reported that Google has “secretly invested” $100m to $200m in Zynga, the maker of some of the internet’s most popular social games, including Farmville and Mafia Wars. According to Arrington, the investment is related to a new product Google is creating with Zynga’s help: Google Games.
  
  Tracking the state of the mobile ad market is tough when you’re owned by Google. That’s what AdMob decided today. The mobile ad network published its final Mobile Metrics Report today.
  
  Google’s Android phone may be making inroads with consumers, but if Apple is going to prevent AdMob from selling targeted ads on its devices, it hardly seems necessary for the company to continue documenting Apple’s impressive sales figures. That said, it’s still interesting to see where the two companies are shaping up in the mobile market.
  
  The global economic meltdown that occurred in 2008, and the ripple
  effects that can still be felt today, had a profound impact on internet
  business models. The notion that services free to the consumer would
  dominate suddenly didn’t look so good anymore. Charging consumers
  directly for services was suddently sexy again.
  
  But that isn’t necessarily true across the board. In the market for
  online dating services, where millions of consumers have ponied up to
  join sites that promise a shot at love, ‘paid‘ has found it difficult
  to compete with ‘free‘.
  
  According to a newly-published study published by Pew, nearly three-quarters of Facebook users polled said they didn’t know that Facebook generates and stores data about their interests and traits, and, when they came to learn this, over half indicated that they were uncomfortable with Facebook’s practice.
  
  Mastercard, the third-largest credit card processor in the US, has announced a new policy that will make it more difficult for some businesses to automatically convert free trials into recurring subscriptions.