In April 2021, the frozen steaks company, Steak-umms, disagreed with astrophysicist Neil deGrasse Tyson on Twitter, and tweeted 'Log off bro,' after he posted his views on scientific truth.
What happens when a frozen steak company starts a Twitter battle with an astrophysicist? Major beef. In April 2021, Steak-umms was apparently angered by a tweet sent by famed astrophysicist Neil deGrasse Tyson and decided to pick a fight. The fight resulted in a major viral moment for the company. In response to a tweet where Tyson said, 'The good thing about Science is that it's true, whether or not you believe in it,' the company tweeted, 'Log off bro.' log off bro https://t.co/sf4zLm33Jm - Steak-umm (@steak_umm) April 13, 2021 They added a further clarification about why they disagreed: the irony of neil's tweet is that by framing science itself as 'true' he's influencing people to be more skeptical of it in a time of unprecedented misinformation. science is an ever refining process to find truth, not a dogma. no matter his intent, this message isn't helpful https://t.co/sf4zLm33Jm - Steak-umm (@steak_umm) April 13, 2021 Tyson tweeted a response on April 14 with an article he wrote, expanding on his comments about scientific truth. He added, 'A four-minute read. I'm sure your followers can stop eating their Philly cheesesteak for that long.' Hmm. Looks like somebody didn't see:https://t.co/VnIS6kuSkS A four-minute read. I'm sure your followers can stop eating their Philly cheesesteak for that long. - Neil deGrasse Tyson (@neiltyson) April 14, 2021 But the company was undeterred. They responded: neil... we meat again. sharing this article to add context was helpful, but it still doesn't mitigate the effect of your tweet as a sound bite. people are jumping on it because it's reductive and inadvertently fuels the biases of anti-science advocates by framing science as dogma - Steak-umm (@steak_umm) April 14, 2021 as arguably the world's most prominent science communicator during a time of rampant misinformation, it's vital to frame messaging that encourages both curiosity and critical thinking toward science, rather than sows dogma and polarization. hope that makes sense steak-umm bless - Steak-umm (@steak_umm) April 14, 2021 Steak-umms then added an 'obligatory thread,' stating they were 'a brand selling products (http://steakumm.com check it out) so everything we do is based in self interest to grow our business.' They also tweeted about the importance of science communicators: the role of science communicators has arguably never been more important than it is today. people need more relatable, nuanced explanations that encourage critical thinking and less pompous, clout-chasing sound bites that sow polarization steak-umm bless - Steak-umm (@steak_umm) April 13, 2021 Given that these interactions took place on their verified Twitter accounts, we rate this claim as 'True.'
nan
02464-proof-02-1543px-Neil_deGrasse_Tyson_in_June_2017-e1618422816527.jpg