Argument: Inventing the idea of fat

There's a lot to be said for eating well and being generally healthy. It's not just a matter of weight but the effect that bad nutrition has in contributing to heart conditions, blood pressure, energy levels and other health indicators. [1] None of these things are helped by trying to drop three stone in a couple of months by filling your body with one thing regardless of what it needs at the time as many of these diets do

Our physical appearance should be an indicator of our lifestyle not an accessory to it.

The diet industry has poured considerable time and effort, with help from Holywood and the publishing industry, in to promoting the idea that thin and emaciated are the same thing.

Fad diets are, for many, less healthy than being a little overweight.

[1] BMJ, ‘Obesity – how to lose weight’, 31 October 2012, p.3, http://bestpractice.bmj.com/best-practice/pdf/patient-summaries/556120.pdf

Candidate 1: "It's simply not true to say that people automatically take their adverts with a pinch of salt. Research in the US suggests that 1 in five young adults trust advertising to always tell the truth and a clear majority think it does “most of the time” [1] , as this is exactly the group that is primarily of concern it can't be taken for granted that they will use caution or undertake further research.

[1] Harris poll. Young adults more trusting of advertising. 5 November 2010. http://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447/ctl/ReadCustom%20Default/mid/1508/ArticleId/612/Default.aspx"
Candidate 2: "There is no doubt that weight is not purely a medical issue but that a positive appearance helps self-confidence and opens lifestyle opportunities. Different people approach losing a few pounds in different ways, some have the time for the meticulous dietary exercise and training regime Prop is suggesting but most don't. Promotion of other option is simply meeting that need."
Candidate 3: "The fact that it is difficult to do everything is no reason not to do something. At the very least articles and books have to go through an editorial process and are open to challenge by other articles and books. That's not true for bought space.

In the same way that we regulate the claims that can be made about cars, gambling websites and dating agencies to protect consumers without banning discussion of transport, money or love, advertising and journalism are treated differently."
Candidate 4: "Surely the fact that what is healthy is also considered sexy should be embraced. Any motivation to lose a few pounds in a country where more than a quarter of people are obese [1] is surely a good thing for public health. Prop bemoans that diet advertising is targeted at the young and yet this is the group that policy makers routinely target with legislation to encourage healthy living and an early acceptance of the need for good health.

[1] Jeremy Laurance, ‘Britain is the fattest nation in Europe’, The Independent, 17 November 2012, http://www.independent.co.uk/life-style/health-and-families/health-news/britain-is-the-fattest-nation-in-europe-8324262.html"
Candidate 5: "People often wish to change their appearance for cosmetic rather than medical reasons. As with other cosmetic changes, from a new wardrobe to surgery, this can be expensive, and may even have some risks, but it is accepted because we know that it makes people feel better. It's a lifestyle choice and is no more the business of government than choosing a new jacket or deciding to get an earring."
Candidate 6: "There is an enormous difference here. Even fast food chains themselves accept that their product should not be eaten all day everyday. Supermarkets have taken on board healthy messages about people's five a day or low fat brands. They've built these messages into their wider marketing strategy. Diet ads, by contrast, do claim to be a panacea that will instantly make you sexy, healthy, popular and, apparently successful. They are 21st century snake oil merchants and should simply be run out of town."

There is no doubt that weight is not purely a medical issue but that a positive appearance helps self-confidence and opens lifestyle opportunities. Different people approach losing a few pounds in different ways, some have the time for the meticulous dietary exercise and training regime Prop is suggesting but most don't. Promotion of other option is simply meeting that need.
