Web3.0 vs semantic web   stance: should the next generation internet be called web3.0:
Although it is not technically correct (Web 2.0 is not a new technical iteration of the WWW), the mass adoption of a technology requires two important things: 1) A technology that works and 2) a hook that the audience and business adopters can understand. Web 3.0 is a name that people will be able to relate to, mass marketers can use it etc etc.
I know its a flimsy argument and it will irritate a lot of people, including me, if it happens BUT it's a name that works better than Semantic Web - SW is not the kind of name you see on cereal boxes.