In 1929, the University hired its first full-time faculty member, William R. Wehrend, whose primary responsibility was to direct the band program. He devised numerous ways of promoting the band. He was one of the first band directors to have an annual high school Band Day event. In 1934, he organized a publicity stunt to set the record for the world's longest drum roll. Ten hours later, it was successful. Wehrend was one of the first directors to admit women into a band program, in 1934.