Gable's arrival in Hollywood occurred when MGM was looking to expand its stable of male stars, and he fit the bill. He made two pictures in 1931 with Wallace Beery. In the first, he had a seventh-billed support role in "The Secret Six," although his role was much larger than the billing would indicate, then he achieved second billing in a part almost as large as the film's star Beery in the naval aviation film "Hell Divers." MGM's publicity manager Howard Strickling started developing Gable's studio image with "Screenland" magazine playing up his "lumberjack-in-evening-clothes" persona.