Following the success of "Blair Witch", Rock wrote three and directed two television specials in the mocumentary format, "Curse of the Blair Witch" (which Rock served as writer), and "The Burkittsville 7" and "Shadow of the Blair Witch", which Rock wrote, produced, and directed promoting the release of the sequel, "" that many deemed better than the film itself. For over a year, Rock served as consultant on all the tie-in books and games for the Blair Witch franchise, which included The Blair Witch Files series of books.