Consumer Reports has hundreds of thousands of online advocates who take action and write letters to policymakers about the issues its advocates take on. This group continues to grow as Consumer Reports expands its reach, with 6 million paid members who have access to online tools like a car recall tracker and personalized content. An additional base of online members join for free and received guidance on a range of products (i.e. gas grills, washing machines) at no charge. CR has also launched several advocacy websites, including HearUsNow.org, which helps consumers with telecommunications policy matters. In March 2005, CR campaign PrescriptionforChange.org released "Drugs I Need", an animated short with a song from the Austin Lounge Lizards, that was featured by "The New York Times", JibJab, BoingBoing, and hundreds of blogs. On Earth Day 2005, CR launched GreenerChoices.org, a web-based initiative meant to "inform, engage, and empower consumers about environmentally friendly products and practices."