In 2004 Dunstall held the position of interim CEO at . After handing over the CEO position Dunstall remained on the Hawthorn board until the end of 2013 when his term expired. He currently works on radio station Triple M as a commentator. His stint as CEO led to the nickname of "The Chief". His mannerisms on Fox Footy and Triple M lean towards professionalism, which at times can be seen as too serious (as on the 80's Heritage Round episode of "The AFL Footy Show" on 20 July 2006.) He has been the focus on continual baiting by his Triple M co-commentators and is nicknamed "The Ugandan National Symbol" for his gorilla-like style, attitude and demeanour. These gorilla references made their way onto "The Footy Show", where both fans and Sam Newman repeatably baited Dunstall with video clips and props.