As a result, WSFA transitioned its nightly prime time show (renamed "The News at Nine") to its second digital subchannel (then affiliated with the Retro Television Network; now with Bounce TV) on January 1, 2011. The show's format remained mostly unchanged except for originating from WSFA's primary set. Eventually, at some point in time, WSFA added a simulcast of its weekday afternoon newscast at 4 to WDFX's schedule. This sixty-minute broadcast, however, generally covers the greater Montgomery area. On September 10, 2012, WDFX began having competition to its prime time news at 9 with the introduction of a weeknight-only half-hour show on CW affiliate WTVY-DT3, which has since been canceled.