Elizabeth Courtauld, wife of the industrialist and art collector Samuel Courtauld, promoted a popular series of subscription concerts beginning in 1929 and on Schnabel's advice engaged Sargent as chief conductor, with guest conductors including Bruno Walter, Otto Klemperer and Stravinsky. The Courtauld-Sargent concerts, as they became known, were aimed at people who had not previously attended concerts. They attracted large audiences, bringing Sargent's name before another section of the public. In addition to the core repertory, Sargent introduced new works by Bliss, Honegger, Kodály, Martinů, Prokofiev, Szymanowski and Walton, among others. At first, the London Symphony Orchestra was engaged for these concerts, but the orchestra, a self-governing co-operative, refused to replace key players whom Sargent considered sub-standard. As a result, in conjunction with Beecham, Sargent set about establishing a new orchestra, the London Philharmonic.