Food: The city has several types of entrepreneurial pursuits that have shaped it along the way from the early '90s. The city is known for several restaurateurs who innovated on fast service models popularly called Darshini restaurants that served hot breakfast and beverages. Orkla foods, the Norwegian foods company bought MTR Foods, traditional ready-to-eat consumer goods brand in 2007 for approximately $60m. A recent $100m brand is ID foods, fast becoming popular in retail. Swiggy, an on-demand food delivery Unicorn is popular along with Zomato, a restaurant review, listing and food delivery business, that initially started in Bangalore. FreshMenu is a near unicorn cloud kitchen business that only delivers via mobile apps and other on-demand food apps. Cafe Coffee Day, a listed entity is a coffee store chain with stores in Prague, Bratislava, Riga and Warsaw. Chai Point is a chain of tea stores founded in Bangalore in 2010.