The magazine began as a fat 196-page digest, priced at 50 cents, but this experiment did not last. The fourth issue, January 1954, cut the price to 35 cents, and it stayed at that price for the rest of its life. The page count also dropped, to 164 pages with the fourth issue, then to 132 pages with the eighth issue, September 1954. The page count stayed at 132 through the rest of the digest period, and for the first five issues of the "glossy" period under the new publisher. The last issue cut the page count to 100 pages.