He was also involved in architecture and interior design, including establishing the architecture and planning consultancy Conran Roche with Fred Roche in 1980. Their projects include Michelin House (which he turned into the restaurant Bibendum) and the Bluebird Garage, both in Chelsea. Conran had a major role in the regeneration in the early 1990s of the Shad Thames area of London next to Tower Bridge that includes the Design Museum. His business, Conran and Partners, is a design company comprising product, brand and interior designers and architects, working on projects all over the world. Conran designed furniture for Marks & Spencer, J. C. Penney, Content by Conran, Benchmark, and The Conran Shop.