The first of his singles that was given airplay outside of New Orleans was "Over You" (Minit, 1960). Neville's first major hit single was "Tell It Like It Is", released on a small New Orleans label, Par-Lo, co-owned by local musician/arranger George Davis, a friend from school, and band-leader Lee Diamond. The song topped "Billboard"'s R&B chart for five weeks in 1967 and also reached #2 on the "Billboard" Hot 100 (behind "I'm a Believer" by the Monkees). It sold over one million copies, and was awarded a gold disc. It was not the label's only release, as some sources claim. At least five other Par-Lo singles, three of them by Neville himself, are known to exist.