The album cover was created by Tim Bradstreet, an American artist, best known for his work on the "Hellblazer" and "Punisher" comics. A lifelong Iron Maiden fan, who drew much influence from Derek Riggs' artwork for them, Bradstreet described the opportunity as "one of my wildest dreams". He had a tight schedule, receiving for reference the songs to listen to and key art done by Peacock Designs UK, who directed the booklet's artwork. Along with redrawing a few of the original elements – which featured the tank described by Bradstreet as "Korean War era but with a twist" as the gun barrel is patched over from another vehicle – Bradstreet added Eddie as a general leading an army of skeletons. Bradstreet's colourist partner Grant Goleash finished the art, which was then retouched by Peacock. The back cover would originally feature Eddie shot on the back, but then the band opted to instead feature a detail of the tank icon featuring Eddie's head along with crossed guns.