ESPN2 launched on October 1, 1993 at 7:30 p.m. ET. Its inaugural program was the premiere of "SportsNight", a sports news program originally hosted by Keith Olbermann and Suzy Kolber; Olbermann opened the show by jokingly welcoming viewers to "the end of our careers." Launching with an estimated carriage of about 10 million homes, and nicknamed "The Deuce", ESPN2 aimed to be a more informal and youth-oriented channel than parent network ESPN, featuring a heavier emphasis on programming that would appeal to the demographic. The youthful image was also reflected in its overall presentation, which featured a graffiti-themed logo and on-air graphics.