In late January 2017, it was announced that Southern Cross had entered into negotiations with WIN Corporation, owners of regional Ten-affiliate WIN Television, over the sale of NRN in exchange for WIN's Wollongong radio station i98FM. This deal would have expanded WIN's television coverage across all regional markets in the eastern states and granted Southern Cross radio coverage in Wollongong. Southern Cross later withdrew from negotiations on 20 February 2017 with no explanation given. However, WIN and Southern Cross later finalised an agreement where they would sell NRN to WIN for a total of $55 million, with the sale taking effect on 31 May 2017. WIN, which had its third attempt for a NNSW outlet successful since 1991, maintained the station as "Ten Northern NSW" until playout and transmission were transferred to Mediahub on 1 September 2017, at which point the station adopted the WIN branding. Channel numbers were reshuffled to align with WIN's other stations; but as Nine owned NBN Television holds the 8 numbered digital channels, NRN's channels remained on the 5 numbered channels.