A Wall Street-based industrialist named Wendell Willkie, who had never before run for public office, emerged as the unlikely nominee. Willkie, a former Democrat who had been a pro-Roosevelt delegate at the 1932 Democratic National Convention, was considered an improbable choice. Willkie had first come to public attention as an articulate critic of Roosevelt's attempt to break up electrical power monopolies. Willkie was the CEO of the Commonwealth and Southern power company, and he opposed the federal government's attempts to compete with private enterprise, claiming that the government had unfair advantages over private companies. Willkie did not dismiss all of Roosevelt's social welfare programs, and in fact supported those he believed could do better than free enterprise.