Within the television series, and the parallel branding, each member of S Club 7 had their own character, which contained exaggerated forms of their real life counterparts as well as their own identifiable "S Club colour". Hannah Spearritt, for example, had an "S Club colour" of yellow which, as Spearritt describes, mirrors her own interesting personality: "bright and happy". US media characterized S Club 7 as "The Monkees for the next generation". However, Joel Andryc—the vice president of the Fox Family Channel—stated that "Miami 7" is "far more relationship driven" than "The Monkees", and that "kids today are more sophisticated".