Legitimate sangomas are angered by these charlatans and are working to end the trade of bogus traditional healers and fake sangomas through regulation, legal action and awareness. They believe the charlatans harm the reputation of the legitimate traditional healers and also damage the lives of many innocent people. As a general rule, sangomas tend not to advertise through flyers or posters. They tend to rely more on their reputation, word of mouth and their trust in their ancestors to bring them the right clients.