After Michael's death in 2016, Dame Esther Rantzen, founder of the charity ChildLine, revealed that Michael had secretly donated all of the single's royalties to the charity. She said "George helped us to reach out to hundreds of thousands of children through his generosity. I met him a couple of times, he approached us, rather than us going cap in hand to him, but it was an intensely personal gift. He didn’t want it to be known or to be part of his image." She told BBC News that "he really wanted to keep his help secret, it was an intensely personal gift. It meant we could answer more children."