Tigo launched in 2004 and is now the largest mobile operator with 3.8 million subscribers from a population of 6.7 million (World Bank 2012). Tigo Home has become market leader for pay TV and fixed broadband services since its launch in 2014, alongside Millicom's first DTH satellite service. Tigo's mobile market share is 56.4 percent. Other key services and products fall under the Tigo Business brand and under Tigo Metri, Tigo Sports, Tigo Max (Five channels), Tigo Cinema Basic (Three channels), Tigo Cinema Premium (Six channels), Tigo SAT Network, Tigo Music and Tigo Money. Millicom equity holding is 100 percent.