In December 2009, The Papermill in High Wycombe was refurbished and hot counters were added in the restaurant. To host theme nights on weekdays in addition to the main menu. After a successful trial at this location the programme was rolled out to further Brewers Fayre locations in September 2010 and then again during 2011. In September 2010 theme nights were introduced to all pubs, including those without buffet counters. These included "Pie Nights" and "Fish & Chip Shop Nights". This was a more cost-effective solution than conversion to a Taybarns or a Table Table restaurant, formats which currently have higher sales and profits than Brewers Fayre. According to Whitbread, it was "benefiting from sales at its Brewers Fayre and Premier Inn chain" in a 2011 economy in which "domestic price pressures near their highest levels in two decades".