In 2006, a redesigned Holly Hobbie was launched as part of a spin-off product line called "Holly Hobbie and Friends" based on the TV series and Academy award-winning books created by author and illustrator Linda Hayward and published by American Greetings. She was featured in TV series and movies ' and ' which were broadcast on Nick Jr. and are available on DVD. The traditional line still exists, with the back story that the "original" Holly is the great-grandmother of the "new" Holly.