Lewis Hamilton became Formula One's first black driver when he made his debut in the 2007 Formula One season in the McLaren team, scoring a podium on his maiden race at the season-opening Australian Grand Prix before taking his first pole and win at Canada, just only his sixth race entry. During the course of the season, he had developed a rivalry with team-mate and double world champion Fernando Alonso, resulting in him being the target of racist abuse for Spanish fans. During pre-season testing in the 2008 Formula One season, several Spanish fans were seen dressed in black, with shirts bearing the words "Hamilton's family ["sic"]" and made racist chants. This prompted the FIA to launch the "Race against Racism" campaign. Shortly before the season-ending Brazilian Grand Prix (Hamilton would dramatically claim his first championship title in 5th place), a website owned by the Spanish branch of the New York-based advertising agency TBWA and named "pinchalaruedadeHamilton", which translates as 'burst Hamilton's tires', surfaced in media. The website, which has since deleted, allowed users to leave spiked items on a map of the Interlagos circuit, with a number of insulting messages left on the page.