In 1998 Zukav began an ongoing conversation with Oprah Winfrey, appearing on her television show 35 times – more than any other guest. Oprah, who keeps a copy of "The Seat of the Soul" at her bedside, proclaimed: ""The Seat of the Soul" is my favorite book of all time, except for the Bible." Her favorite quote from "The Seat of the Soul:" "Every action, thought, and feeling is motivated by an intention, and that intention is a cause that exists as one with an effect... In this most profound way, we are held responsible for every action, thought, and feeling, which is to say, for our every intention."