The first Proton, the Saga saloon launched in July 1985 amid positive reception, but poor sales due to Proton's inability to meet the high demand. However, Proton later captured a 47% Malaysian market share in the following year, with 24,148 cars sold. The company's market share later grew to 65% in 1987; 85% in the "Under 1,600cc segment". Proton maintained a majority market share in the following years, which peaked in 1993 at 74% with over 94,100 units sold. Car sales in Malaysia plunged from 404,000 units in 1997 to 163,851 in 1998 due to the 1997 Asian Financial Crisis. Proton's revenue and profits were severely affected, but a majority market share was still maintained into the early 2000s.