He first worked as a color analyst on the Tigers' cable telecasts with PASS Sports in 1993, moving to the Detroit Tigers Radio Network in 1998. He worked alongside Hall of Fame broadcaster Ernie Harwell from 1999 to 2002. Currently, Price teams with play-by-play announcer Dan Dickerson on the Tigers' radio broadcasts. As a former catcher, Price offers insight into baseball strategy, especially into pitching strategy including each pitcher's "arsenal." Since he handled pitchers in his major league career, Price informs fans about approaches to various hitters. He often refers to the Tigers as "we."