Pampers is marketed in various ways, such as print ads and television commercials. Print ads often appear in magazines and other periodicals. Television commercials appear during soap operas co-produced by Procter and Gamble, such as "Bold and the Beautiful" & "Young and the Restless", and during the airing of parenting shows. Another way Pampers is promoted is through product placement. Pampers paid $50,000 to be featured in the film "Three Men and a Baby". P&G has also sponsored the program "Make Room for Baby" on the Discovery Health Channel. Pampers has been promoted in some countries on billboards. Another method that has been used to promote the product is direct marketing program where relevant content is mailed to mothers with babies. These mailings can include Pampers samples or Pampers Coupons.