Due to it being owned by The Walt Disney Company, which also owns ABC, Soapnet cross-promoted "All My Children" and "One Life to Live" using the tagline "weekdays on ABC and weeknights on SOAPnet" when both shows aired on ABC. The same slogan continued to be used in promotions for "General Hospital" until the week of April 30, 2012 (inclusively). After a three-month hiatus, the "weekdays on ABC and weeknights on SOAPnet" slogan was revived in August 2012, but was used only for "General Hospital" promos airing on Soapnet and not those seen on ABC. References to "Days of our Lives's" first-run airings on NBC (and until it was dropped from Soapnet in July 2013, "The Young and the Restless's" first-run airings on CBS) were not included in the channel's promos, instead only advertising their telecasts on Soapnet.