After winning the 200 m title in the 2002 World Junior Championships in Kingston, Bolt signed a sponsorship deal with Puma. To promote Bolt's chase for Olympic glory in the 2008 Summer Olympics in Beijing, China, Puma released a series of videos including Bolt's then-world-record-setting run in Icahn Stadium and his Olympic preparations. After his record-breaking run in New York City, which was preceded by a lightning storm, the press frequently made puns on the Jamaican's name, nicknaming him "Lightning Bolt" and the "Bolt from the blue". During the 2008 Beijing 100 m final, Bolt wore golden Puma Complete Theseus spikes that had "Beijing 100 m Gold" emblazoned across them. Writing of Bolt's performance at the Olympics, "The Associated Press" said: