Grant had a complete and unwavering faith in Led Zeppelin. Unlike some other managers of the era, he never compromised his clients by exploiting them for short-term profit, instead always putting their interests first, and being a manager that split the profits five ways, between Grant and the other members of the band. This was demonstrated by his decision to never release the popular songs from Led Zeppelin's albums as singles in the UK, out of respect for the band's desire to develop the concept of album-oriented rock. As was explained by Jones: