Recently however, the attention of the institution has been turned towards the persistent infiltration of Turkish, like many other languages, with English words, as a result of the globalization process. Since the 1980s, TDK campaigns for the use of Turkish equivalents of these new English loanwords. It also has the task of coining such words from existing Turkish roots if no such equivalents exist, and actively promoting the adoption of these new coinages instead of their English equivalents in the daily lives of the Turkish population. TDK claims it doesn't coin Turkish equivalent words for foreign words which are already rooted deep down in the language such as "kalem (book Arabic), radyo (radio French), televizyon (television French)" but recently borrowed words such as "computer (bilgisayar information counter), icetea (buzlu çay tea with ice), flash memory (taşınabilir bellek portable memory)". currently doesn't have a legal framework to enforce by law the recommendations of TDK in public life (contrary to Académie française in France, for example). On the other hand, there is a bill that is in consideration in the Grand National Assembly of Turkey at the moment that would give TDK and the Ministries of Education and Culture the tools to enforce legally the labelling of Turkish equivalents of these words next to their foreign counterparts, particularly in the news media, advertising, and commercial communications.