In late August 2011, KCRG added a third subchannel, 9.3, branded "WXNow" and featuring local forecasts and looping conditions originated locally from station weather computers. On October 1, 2013, the WXNow loop was moved to an online-only streaming channel on the station's website and replaced on 9.3 by the lifestyle-oriented Live Well Network. With Live Well slated to discontinue programming in January 2015, subchannel 9.3 joined Antenna TV that month, taking over the network's Eastern Iowa affiliation from KWKB (subchannel 20.2).