Walker called it the "fruit of close collaboration and understanding between client and architect". He further noted: "Matcham's frequently noticed skill in planning is here matched by a different kind of wizardry. Few of his contemporaries could have made so memorable an architectural statement on so short a frontage in such an unpretentious thoroughfare. It is much more impressive than, for example, the neighbouring Garrick Theatre of 1889" According to the theatrical magazine "The Stage", Matcham's design provided "a handsome marble staircase, the landmark tower topped by a revolving globe and an impressive range of amenities, including spacious tea-rooms on each floor, lifts to the theatre's upper levels, lavishly decorated retiring rooms, a roof-garden with a glass-domed roof and an information bureau from which messages and telegrams could be sent and where doctors might register their whereabouts in case of emergencies".