The game's tagline, "It plays you", emphasized the nature of ARGs and the game's suspense. One of the first things the player experienced in "Majestic" was news that the game had stopped, yet they would receive messages suggesting that there was a conspiracy behind the stoppage. "Majestic" was said to have been inspired by "The Game", a 1997 movie that featured something like an ARG which repeatedly confused the main character into thinking he was not playing. This game was also inspired by the "Area 51 caller" on Art Bell's "Coast to Coast AM".