Alice is a modern woman with old-fashioned values, who lives in Brighton, and commutes to London, where she is the manager of a perfume company concession in a department store. She is trying to sell her flat and move, without success. Her love life is no success either. She can never find the perfect man. What is worse, her colleagues, Cleo Martin (Sheridan Smith) and Milly Russel (Montserrat Lombard), always seem to have more success with men, though their relationships never really last more than a week. Cleo and Milly try to pair her up with several men, but to no avail. She does have some family members (at least one cousin), but her parents, Arthur and Grace, are both dead.