To encourage further traffic growth on its Lympne — Le Touquet cross-Channel car ferry service, Silver City reduced fares with effect from 19 September 1950: the rate for cars up to 14 feet in length was cut from £27 to £19 while the rate for larger vehicles dropped from £32 to £25. This reduction left Silver City's fares only slightly higher than the Dover—Calais ferry fares of British Railways' Southern Region and, together with the service's earlier extension permitting the carriage of cycles and motor cycles, helped establish the airline's ferry services as a serious competitor to the railways.