The existence of the committee was readily acknowledged by promoters who used its existence to counter any accusations of wrongdoings within the business. It was the promoters themselves, however, who revolutionized the business. During this time, under the guise of an alliance of promoters attempting to regulate the sport and uphold the committee's ideas, the promoters created a cartel based on America's National Wrestling Alliance territory system that was designed to carve up control of the business among a handful of promoters—which it did in 1952 under the name of Joint Promotions.