Most of the developers of the Plus/4 also worked on the later Commodore 128 project, which was much more successful. The lead hardware designer Bil Herd commented directly on the Wikipedia article adding: "The TED series (Plus4) was specifically designed to not encroach on the successful C64, it was designed to sell for and to go head to head with the Timex/Sinclair computer line, specifically the color Timex (Spectrum?). Targeting the office more than the game market, the smallest version of the computer had a total of 9 IC’s, cheapness was the main metric as defined by Jack Tramiel. After Tramiel left Commodore, the remaining management seemed to not know what to do with the Plus/4 line which resulted in untold variations and lack of focus on the targeted market. Since most of the management at that time had only experienced the C64, they tried to market it as another C64 which was exactly what Tramiel had set out not to do."