For the next 12 years, WSIA languished somewhat invisibly in the E-building basement below the cafeteria at the Sunnyside campus. Few people at the college even knew the E-building had a basement or that The College of Staten Island had a radio station. However, many people from outside the immediate College community had come to realize just what WSIA was doing. With the format in place, WSIA began gaining a reputation for playing music that nobody else on the overcrowded New York radio dial was.