If the event were to be more media and sponsor-friendly, some drastic format changes were required. Out of favour was the idea that combatants paired up only with their opposite number and engaged in a lengthy, psychological war of attrition. This might have appealed to the chess purist but did nothing for the casual observer or thrills-and-spills-hungry journalist. Furthermore, in order to make chess a viable spectator sport, it was widely believed short time limits and spectacular, rapid finishes were necessary elements. Then there was the difficult task of getting most of the planet's elite players in the same place at the same time. A lengthy tournament might discourage some from attending at all.