In the mid-1980s, Bell and his family moved to Los Angeles to create a new soap opera. During this time, his three children, William Jr., Bradley Bell, and Lauralee Bell, each became involved in soap operas. Lauralee Bell worked as an actress on "The Young and the Restless". Bradley Bell co-created "The Bold and the Beautiful" with his father. William Bell Jr. became involved in the family's production companies as president of Bell Dramatic Serial Co. and Bell-Phillip Television Productions Inc. "It's worked out very well for us because we really all worked in very different aspects of the show," William Bell Jr. said. "With my father and I, it was a great kind of partnership and pairing in the sense that he had a total control of the creative side of the show and I didn't have even the inclination to interject in what he was doing."