In 1994 business mogul Ted Turner tapped him to become the first President of Turner Sports, a fledgling TV sports operation that produces game telecasts for Turner Network Television and TBS; he oversaw a dramatic expansion that included creation of Turner South. As the executive in charge of World Championship Wrestling he was the supervisor of Eric Bischoff, then-president of WCW; in a famous appearance on the wrestling show "WCW Monday Nitro" he suspended Bischoff from WCW on March 3, 1997. In 1997 Schiller also concurrently became President of the Atlanta Thrashers, an expansion franchise of the National Hockey League.