In 2009, the channel started to further expand its acquired programming; and began airing "Greg Behrendt's Wake Up Call", a program that was originally set to air on ABC during the 2006–07 season. After airing the CBC Television series "MVP" (which was canceled by the CBC due to low ratings) in 2008, Soapnet also acquired the rights for the American broadcast of the Canadian dramedy "Being Erica" (which began in January of that year on the CBC) beginning in February 2009. According to Nielsen Media Research, Soapnet was available to 75,259,000 cable and satellite subscribers in December 2010, an increase of 4 million subscribers from May 2009.