Many local traders are members of the Westbourne Traders Association (WTA). The group promotes the interests of the traders and aims to raise the profile of Westbourne to tourists and local residents. In May 2009, the WTA released a free map and business directory with distribution across the South coast. In 2011 a new campaign to promote Westbourne as a shopping and tourism destination was launched under the name 'Discover Westbourne'. A new website listing all shops and businesses in Westbourne was launched by the businesses at www.discoverwestbourne.co.uk.