The Brick Lane screening – on 8 December 1995 – had been previewed in "NME", and was chaotically busy. It was originally planned for a car park, but freezing conditions and snow forced a rethink and the screening was moved indoors, to the basement of the nearby Seven Stars pub. Hundreds of people crammed in to watch the screening, which was eventually abandoned partway through due to the cramped conditions. The "NME" preview had claimed that after the screening the film would be cut up and individual frames sold off to the public. Gimpo, the owner of the film, had no intention of doing so, but after the screening was nearly overwhelmed by a mob of people wanting to take home a piece of the film.