WPHL was slated to revert to its previous independent status, but on May 15, 2006, Tribune announced that it would affiliate channel 17 (and two other WB affiliates that were not included in the CW affiliation deal) with MyNetworkTV, making WPHL the largest station in terms of market size affiliated with the network that was not owned by its then-parent company News Corporation (which became 21st Century Fox in June 2013 after spinning off most of its non-entertainment properties). It is also the only major station in Philadelphia that is not owned by its respective network. In July, WPHL rebranded itself as "MyPHL17", reviving the station's former "PHL 17" moniker. WPHL began airing MyNetworkTV programming on the day that the new service was launched, September 5, 2006. As a result, it did not air the final two weeks of The WB's programming.