In late 2011 Bird signed to the record label Mom + Pop Music. Andrew Bird's first release for the label was the soundtrack to the film Norman, which included his original score as well as songs by other artists. Bird sequenced the soundtrack to flow as a stand-alone album rather than a compilation of music from the film. Its music supervisor, Peymon Maskan, told HitQuarters: "The best compliment I've heard is that without having seen the film, you can imagine it by listening to the soundtrack. The sequence is a big part of that effect."