"The Iron Giant" was released on VHS and DVD on November 23, 1999, with a Laserdisc release following on December 6. Warner spent $35 million to market the home video release of the film. The VHS edition came in three versions—pan and scan, pan and scan with an affixed Giant toy to the clamshell case, and a widescreen version. All of the initial widescreen home video releases were in 1.85:1, the incorrect aspect ratio for the film. In 2000, television rights to the film were sold to Cartoon Network and TNT for three million dollars. Cartoon Network showed the film continuously for 24 consecutive hours in the early 2000s for such holidays as the Fourth of July and Thanksgiving.