WAP's decision to focus attention on pornography and prostitution in Times Square drew unexpected support from Broadway theater owners and city development agencies despairing at the increasing crime and urban blight in the neighborhood of Times Square. Carl Weisbrod, the head of the Mayor's Midtown Enforcement Project, helped them secure rent-free office space from the 42nd Street Redevelopment Corporation, in an empty bar and restaurant storefront that they were able to use until a buyer could be found (they occupied the storefront for more than two years, until two adjacent buildings collapsed during a renovation). St. Malachy's, a Midtown actors' chapel, contributed surplus desks. When Bob Guccione tried to buy the storefront space (in order to open an establishment to be named the Meat Rack), WAP alerted neighborhood residents, who protested and defeated the proposed deal.