The Cycling Embassy of Denmark is the organization spearheading this research and initiatives. While there isn't a lot of criticism due to the cyclist culture that is already fairly dominant in Odense, those who commute in cars would be naturally upset by the longer red lights. However, the Embassy believes that there should not be too much pushback because of the equity issue involved with being exposed to the rain versus being sheltered in a car.  It will also only be utilized up to 3 times a month.