On October 29, 2013, Lenovo announced that it hired Kutcher as product engineer. Kutcher was part of the management team for Ooma, a tech start-up launched in September 2007. Ooma is in the Voice over Internet Protocol business and Kutcher's role was as Creative Director. He spearheaded a marketing campaign and produced viral videos to promote this service. Kutcher also created an interactive arm of Katalyst called Katalyst Media, with his partner from Katalyst Films, Jason Goldberg. Their first site was the animated cartoon "Blah Girls". Ooma revamped its sales and marketing strategy with a new management team in the summer of 2008, replacing Kutcher as their creative director. Rich Buchanan, from Sling Media, became Ooma's Chief Marketing Officer.