In January 2012, Bolt impersonated Richard Branson in an advertising campaign for Virgin Media. The campaign was directed by Seth Gordon and features the Virgin founder Branson to promote its broadband service. In March 2012, Bolt starred in an advert for Visa and the 2012 Summer Olympics. In July 2012, Bolt and RockLive launched "Bolt!", an Apple iOS game based on his exploits. "Bolt!" quickly became the No. 1 app in Jamaica and climbed the UK iTunes charts to reach No. 2 on the list of Top Free Apps.