Before the Second World War ties were worn shorter than they are today; this was due, in part, to men wearing trousers at the natural waist (more or less at the level of the belly button), and also due to the popularity of waistcoats, where tie length is not important as long as the tips are concealed. Around 1944, ties started to become not only wider, but even more wild. This was the beginning of what was later labeled the Bold Look: ties that reflected the returning GIs' desire to break with wartime uniformity. Widths reached , and designs included Art Deco, hunting scenes, scenic "photographs", tropical themes, and even girlie prints, though more traditional designs were also available. The typical length was .