Until the beginning of World War II, Moon Township was mostly a rural agricultural area. It was not considered a suburb of downtown Pittsburgh as it was too distant. It was served solely by Pittsburgh-based state and federal services and media. In the early 1920s John A. Bell of Carnegie purchased a number of small farms in Moon and established a commercial dairy farm on his of land. He was bought out by E.E. Rieck and his wife, and C.F. Nettrour, owners of the established Rieck's Dairy. They doubled the number of cattle at the farm.