But while titles had some success, it was television that took British wrestling to the next level. The first show aired on ABC and ATV (the weekend franchise holders on ITV) on 9 November 1955, featuring Francis St Clair Gregory (father of Tony St Clair) versus Mike Marino and Cliff Beaumont versus Bert Royal live from West Ham baths. The show was successful, and wrestling became a featured attraction every Saturday afternoon from Autumn to Spring each year. In 1964, it went full-time as part of the "World of Sport" show.