In 2017, Bluecity, BlueLA and BlueSG began operations in London, Los Angeles and Singapore respectively. The service in Los Angeles started as a program targeted at low-income people and achieved relative success in their pilot program. In 2019, BlueLA secured US$3 million to expand their services within the city. In Singapore, under an agreement with Singapore's Land Transport Authority (LTA) and the Economic Development Board, the aim of introducing the electric car program was to reduce the car population and also carbon emissions in the city-state. Within the first 3 weeks of operations, over 3000 members signed up for the BlueSG, with 5000 rentals completed.