They also produced a video to explain their point. They used the familiar form of the nightly news message, collaged with cutting edge video art techniques to get their point across. Viewers would be unable to tell exactly what was news and what was made up, they made some points through exaggerations and some through the use of actual news footage. They recruited two children, one from San Diego, California, and one from Albany, New York, to showcase the modified toys to the news. Additionally, the BLO used their extra stock of modified dolls to go to stores that were near news stations that were covering the story, planted a modified doll on the shelf, and waited for the journalists to purchase the BLO's toy; this would show the reach and a seemingly large scale operation. Having children already prepped to be interviewed and planning ahead to gain media coverage helped the BLO's image and reach.