In the days as CKRD, the station was known on air as "RDTV". Its general slogan was ""The Heart of the West"", and its news slogan was ""Our focus is YOU"". CKRD broadcast a minimum of 40 hours of programming from the CBC, with the rest of the programming coming from WIC, and later Canwest's CH system. Some of those who wanted a full CBC schedule could view Edmonton's CBXT in the area, other areas lacked a real CBC station. From the mid-1980s onward, it was carried on cable in Edmonton and Calgary.