The two parties were soon joined by the Birmingham Broadcasting Company (owned by investors that operated radio station WLPH AM, now WMMA and the Birmingham Television Corporation (the original owners of CBS/NBC affiliate WBMG 42, now WIAT and exclusively affiliated with CBS), which also applied for the channel 21 license. As part of its efforts to resolve the four-way competition between the groups, the FCC conducted a survey of Birmingham residents that asked them what they wanted in a new television station. In 1981, Chapman – by then, known as Chapman Broadcasting – was awarded the license for the second time.