Other changes during included new marketing campaigns with Guy Hadsall Jr. reporting directly to Chapin. These included dropping the road shows for introduction of new models in favor of closed circuit TV, as well as "dynamic meetings" by holding the first automobile sales events in the sky using chartered flights to "mystery" destinations. The automaker's new advertising agency Wells, Rich, and Greene that was headed by Mary Wells Lawrence was also "innovative and daring in its approach." Print and TV advertisements broke with the traditional convention of not attacking the competition, with AMC cars appearing side by side with competing makes. The launch of the two-seat AMC AMX sports car was through a marketing agreement with Playboy.