Designed and produced by New York City-based sculpting and design house Art Asylum, the Minimates began in 2002 with multiple lines of 3" Minimates based on several different licenses. These included "Dark Angel", "Star Trek", "Kung Faux", "Crouching Tiger, Hidden Dragon", and the films of Bruce Lee, along with a Rock line featuring KISS, Rob Zombie, Ozzy Osbourne and Alice Cooper. The 3" Minimate line also included several blank or promotional Minimates—these usually bore the logo of a specific company and were used as giveaways.