On June 29, 1982, Universal officially sued Nintendo. The company also announced that it had agreed to license the rights to "King Kong" to Coleco. On January 3, 1983, Universal then sent cease-and-desist letters to Nintendo's licensees offering three options: stop using "Donkey Kong" characters, obtain a license from Universal, or be sued. Six licensees caved, but Milton Bradley refused to do so. When Ralston Purina's offer of $5,000 for the use of "Donkey Kong" characters on breakfast cereal was turned down, they also refused to settle.