On 30 September 1966, Pink Floyd were invited to play All Saint's Church Hall to raise money for the nascent International Times newspaper, and quickly became the "house band". At these shows, the band began its use of visual effects and gradually stopped covering R&B. Word of these shows quickly spread in the London underground culture and soon the band became very well-attended and developed a cult following. On 23 December 1966, the first of the "International Times" associated gigs to be held at the UFO Club was performed. Mainstream interest about the counter-culture was increasing and a very small portion of their 20 January 1967 show at the UFO Club was broadcast as part of Granada TV's documentary entitled "It's So Far Out, It's Straight Down", which constitutes the first audial or visual record of the band live.