In 2009, Ice started filming a reality television series called "The Vanilla Ice Project", which premiered on DIY Network on October 14, 2010. The season was focused on renovating a house in Palm Beach, Florida, with each episode dedicated to a different room in the house. In 2011, Ice published a book on the subject, "Vanilla Ice Project – Real Estate Guide", on how to succeed in real estate. The book was made available as a free digital download on his real estate website. The second season began airing in January 2012, the third season in January 2013.