"Wizards of Waverly Place" received consistently high viewership in the United States on broadcast television and influenced the development of merchandise, a soundtrack album and video game adaptations. Television critics praised the show for its humor and cast; Gomez's affiliation with the network led to a prominent musical career outside of the program. The program won two additional Emmys for Outstanding Children's Program in 2009 and 2012, as well as two Artios Awards from the Casting Society of America between 2009 and 2012, for Outstanding Achievement in Casting – Children's Series Programming. Its series finale was the most-watched final episode of any Disney Channel show.