Televised wrestling allowed wrestlers to become household names and allowing personality to get a wrestler over just as much as size. The exposure of wrestling on television proved the ultimate boost to the live event business as wrestling became part of mainstream culture. By the mid-1960s, Joint Promotions had doubled their live event schedule to somewhere in the region of 4,500 shows a year. Every town of note had a show at least once a month, and at some points more than 30 cities had a weekly date.