It originated as one of a variety of elaborately teased and lacquered versions of "big hair" that developed from earlier pageboy and bouffant styles. It was developed in 1960 by Margaret Vinci Heldt of Elmhurst, Illinois, owner of the Margaret Vinci Coiffures in downtown Chicago, who won the National Coiffure Championship in 1954, and who had been asked by the editors of "Modern Beauty Salon" magazine to design a new hairstyle that would reflect the coming decade. She originally modeled it on a fez-like hat that she owned. In recognition of her achievement, Cosmetologists Chicago, a trade association with 60,000 members, created a scholarship in Heldt's name for creativity in hairdressing. The beehive style was popular throughout the 1960s, particularly in the United States and other Western countries, and remains an enduring symbol of 1960s kitsch.