In January 1933, Jerry Siegel wrote a short prose story titled "The Reign of the Superman", which was illustrated by his friend Joe Shuster and self-published in a science fiction magazine. It told the story of a bald villain with telepathic powers. Trying to create a character they could sell to newspaper syndicates, Siegel re-conceived the "superman" character as a powerful hero, sent to Earth from a more advanced society. He and Shuster developed the idea into a comic strip, which they pitched unsuccessfully.