Bob Parsons, CEO and co-founder of GoDaddy, criticized the landrush process designed by EURid. Particularly, he condemned the use of shell companies by some registrars. In his blog, he stated "These companies, instead of only registering their real active registrars, created hundreds of new "phantom" registrars." Parsons cited a group of about 400 companies, all with similar address and contact information based in New York, each registered as an LLC; in his opinion, these were phantom registrars "created to hijack the .EU landrush."