On December 29, 2010, the band played their 2,000th career show at Pittsburgh's newly-opened Stage AE on the North Shore. In honor of the occasion, December 29 was declared "The Clarks Day" by the City of Pittsburgh. Days later, on January 1, 2011, the group performed during the first intermission of the 2011 NHL Winter Classic at Heinz Field between the Penguins and the Washington Capitals. The visiting Capitals won the game 3–1. Additionally in 2011, the Clarks recorded a commercial jingle for Toyota titled "Life is All About the Ride."