The Conservatives' campaign emphasised lower taxes, a strong economy and defence, and also employed rapid-response reactions to take advantage of Labour errors. Norman Tebbit and Saatchi and Saatchi spearheaded the Conservative campaign. However, when on "Wobbly Thursday" it was rumoured a Marplan opinion poll showed a 2% Conservative lead, the "exiles" camp of David Young, Tim Bell and the Young & Rubicam firm advocated a more aggressively anti-Labour message. This was when, according to Young's memoirs, Young got Tebbit by the lapels and shook him, shouting: "Norman, listen to me, we're about to lose this fucking election." In his memoirs Tebbit defends the Conservative campaign: "We finished exactly as planned on the ground where Labour was weak and we were strong—defence, taxation, and the economy." During the election campaign however Tebbit and Thatcher argued.