White's ability to attract new writers suffered because of the low rates he paid: one cent per word, as compared to three or five cents per word at the leading competitive magazines. To compensate, White cultivated new writers whose experimental work was not selling elsewhere. He made a deal in 1971 with Gordon Eklund, who was hesitating to become a full-time writer because of the financial risks. White agreed to buy anything Eklund wrote, on condition that Eklund himself believed it was a good story. The result was that much of Eklund's fiction appeared in "Amazing" and "Fantastic" over the next few years.