Charles Taze Russell founded the Bible Students movement. In July 1879, Russell began publishing a monthly religious journal, Zion's Watch Tower and Herald of Christ's Presence. He and his group of fellow students first identifying themselves as The People's Pulpit Association, then in 1910 as The International Bible Students Association. In 1931 after schisms within the Bible Students and gaining control of the legal entity Watchtower Bible and Tract society, Joseph Franklin Rutherford along with former members of the Bible Student movement would go on to adopt the name Jehovah's Witnesses.