In 2005, Gough took part in the BBC television show "Strictly Come Dancing", partnered with British National champion Lilia Kopylova. He was the first cricketer to win the show, a feat former teammate Mark Ramprakash would emulate the following year. He went on to win both the main series and the 2005 Christmas Special.Two years later he returned to win the 2007 Christmas Special. Following this he took part in the Strictly Come Dancing live tour during January and February 2008.