The ICC Cricket World Cup Trophy is presented to the winners of the cricket World Cup. The current trophy was created for the 1999 championships, and was the first permanent prize in the tournament's history; prior to this, different trophies were made for each World Cup. The trophy was designed by Paul Marsden of Garrard & co and produced in London by a team of craftsmen from Garrard & Co over a period of two months. The trophy is now manufactured by Ottewill Silversmiths in Ashford.