Every few seconds, the screen showing the hearing switches through non-broadcasting channels to another broadcast channel which is screening Preminger's black-and-white 1965 feature, "In Harm's Way", and through more non-broadcasting channels to other channels which have one spurious commercial after another. The initial ad depicts an attractive blonde declaring, "now you too can be beautiful and sexually desirable like me instead of being that fat, disgusting, foul-breathed, slimy, wallowing sow that you are", the second has another intensely smiling blonde stating that "maybe we blondes do have more fun" and the third ad depicts a drunken slob swilling beer and belching, interspersed with an image of a pig with beer foam around its snout, while an unseen announcer exclaims: "feel big, drink pig!"