A number of awareness-raising initiatives by Soka Gakkai International and its president can be traced back to Toda's 1957 call for the sake of "we, the citizens of the world" to ban both nuclear arms and the logic behind their existence. These initiatives include: the exhibit "Nuclear Arms: Threat to Our World," created in the 1980s with support from the cities of Hiroshima and Nagasaki; the campaign People's Decade for Nuclear Abolition, launched in 2007 with the exhibit "From a Culture of Violence to a Culture of Peace: Toward a World Free From Nuclear Weapons"; and the exhibit "Everything You Treasure – For a World Free From Nuclear Weapons," launched in 2012 at the 20th World Congress of the International Physicians for the Prevention of Nuclear War with support from the International Campaign to Abolish Nuclear Weapons.