King is referred to by the society "as an author, inventor, metaphysician, occultist, prophet, psychic, spiritual healer, spiritual leader, teacher, yogi and Aquarian master". He was also lavished with innumerable titles, degrees, and honors from unorthodox sources. According to the society, the various honors were all given to King as a "token offer of gratitude" for his work. Rothstein observes that all of this hagiographical material is primarily aimed at believers who have special, ‘esoteric’ knowledge about King, whereas the society's communications during publicity campaigns are angled differently.