Feminnem took part at the Croatian national final for the third time in 2010, hoping to represent the country in the Eurovision Song Contest 2010 to be held in Bærum, Greater Oslo, Norway with their song "Lako je sve". Having finished only fourth in the semi-final, they nonetheless went on to win the final, receiving maximum points from both the jury and the telephone voters. They therefore succeeded in representing Croatia at Eurovision, however they failed to qualify for the final, placing thirteenth in a field of seventeen entries in semi-final two.