The sailboat was marketed heavily in numerous co-branding campaigns. The New York Times reported that the Sea Snark outsold all other sailboats in 1970 – and that over 48,000 Sea Snarks were sold in an 18-month period in 1971 via a mail order campaign with Kool Cigarettes. By 1973, over 200,000 Sea Snarks had been sold and the New York Times reported that by 1976 that Snark had built more sailboats than any other manufacturer. The manufacturer currently estimates that nearly a half million Sea Snarks have been manufactured since 1958.