On 10 September 2010, RiksTV announced the first major expansion of its channel lineup with six new channels. The new channels were the Swedish public service channels SVT1 and SVT2, the Children's channels Playhouse Disney and Disney XD, the lifestyle channel TLC and the new men's channel MAX. TVNorge will also started broadcasting in high-definition. The new channels launched on 14 September, with the exception MAX which starts on 1 November. On 1 November 2012, SVT2 was replaced by BBC Entertainment.