In 2002 the city of Las Vegas created the Fremont East Entertainment District (FEED), an entertainment district in the heart of downtown Las Vegas. In 2004 the city announced plans to redevelop a three block section of Fremont Street east of the Fremont Street Experience as an arts and entertainment area within FEED. The $5.5 million streetscape improvement project was a public private partnership with 50% paid by landlords via new businesses and 50% paid with tax dollars as part of a plans to revitalize Downtown Las Vegas. The area was redesigned to increase the draw to downtown, with a compact entertainment area of bars and clubs.