Conventional real estate development and urban planning activities are subject to conflicting interests and positional bargaining. The integrative negotiation approach emphasises mutual gains. The approach has been applied in land use planning and environmental management, but has not been used as a coordinated approach to real estate development, city design, and urban planning. Urban design management involves reordering the chain of events in the production of the built environment according to the principles of integrative negotiation. Such negotiation can be used in urban development and planning activities to reach more efficient agreements. This leads to integrative developments and more sustainable ways to produce the built environment.