Drugstore records originated with Pickwick International, founded by Cy Leslie. Leslie's first business was a prerecorded greeting card service that turned into children's record label Voco Records in 1946. In 1950 Leslie founded Pickwick Records and by 1953 Pickwick entered the LP market providing lower priced records. Another early producer of drugstore records was Enoch Light, who started Waldorf Music Hall Records under the auspices of the F.W. Woolworth dime store chain. Unlike most drugstore record producers, Light was well regarded both as a musician and for his technical recording knowledge; which he would make much use of later in establishing Command Records.