The series was renewed for a fourth season in June 2010. Vince Cheung and Ben Montanio became the new showrunners and executive producers alongside Greenwald, after Murrieta departed the program in April. Gomez revealed in July that it would be the final season of the program, and said she was "heartbroken". The series ended to allow its actors to pursue more mature roles; "The A.V. Club"s Marah Eakin speculated that Gomez had become more popular than the show itself and that it was time for her to move on. The finale aired on January 6, 2012, with the episode depicting the family's wizard competition.