There are reports that Digg had been trying to sell itself to a larger company since early 2006. The most notable attempt took place in July 2008, when Google entered talks to buy Digg for around $200 million. Google walked away from negotiations during the deal's due diligence phase, informing Digg on July 25 that it was no longer interested in the purchase. Digg subsequently went into further venture capital funding, receiving $28.7 million from investors such as Highland Capital Partners to move headquarters and add staff. Several months later, CEO Jay Adelson said Digg was no longer for sale.