The IIGS is also the first Apple product to bear the new brand-unifying color scheme, a warm gray color Apple dubbed "Platinum". This color would remain the Apple standard used on the vast majority of all products for the next decade. The IIGS is also the second major computer design after the Apple IIc by Apple's outsourced industrial designer Frogdesign and together with its new corporate color and matching peripherals, officially ushered in the Snow White design language which was used exclusively for the next five years and made the Apple product line instantly recognizable around the world.