Throughout the series, Ryan changes his persona every year beginning with the third season. When offered a job for Corporate in the season 3 finale, Ryan relocates to New York City and adopts a nouveau riche persona: becoming extroverted, growing a beard, wearing nice suits and getting $200 haircuts. But he subsequently ends up partying hard and getting addicted to drugs and alcohol. His downfall culminates in misleading Dunder-Mifflin's shareholders via his website's sales numbers, effectively committing fraud as Oscar Martinez later claims.