Actor and comedian Sacha Baron Cohen who is most widely known for creating and portraying the characters Ali G and Borat was spotted at Grimsby Town's home game against Cambridge United during the 2013–14 season. He watched The Mariners 1–0 defeat before talking to fans in the Blundell Hotel dressed in a Grimsby shirt and hat. Cohen had been in the town to think of ideas for a new film and had also visited the town's fish docks. In December 2013 it was announced that Cohen would be appearing in a new film called "Grimsby". Notable Mariners fans include Soccer AM presenter and comedian Lloyd Griffith, American actor and television presenter Adam Richman. Despite not being from Grimsby or England for that matter the Man v. Food presenter came out in saying he is a supporter of the club, and was involved in a BBC Radio 5 Live phone-in before the 2013 FA Trophy final between Grimsby and Wrexham. In 2015 Richman contributed to a fan fundraiser "Operation Promotion" and in June 2020 became a club shareholder.