Cutler was a noted eccentric, dressing in a distinctive style including plus-fours and hats adorned with many badges, travelling mainly by bicycle and often communicating by means of sticky labels printed with "Cutlerisms", one of which, "never knowingly understood" came to be applied by supporters and detractors alike (the latter phrase is a play on 'never knowingly undersold', the slogan of the John Lewis Partnership). Others included "Kindly disregard", reserved for official correspondence, and "to remove this label take it off". The reception room of his home contained some pieces of ivory cutlery, intended as a pun on his name.