In early 2007, Lüske produced a TV show called "Veronica Poker" with fellow poker professional Noah Boeken, in which Dutch celebrities were taught to play poker. He also appeared in the show Poker Kings NL in which Boeken and Lüske filmed while attending poker tournaments. Later, he appeared in the show Celebrity Poker on Tien television channel. Lüske was the first person to be eliminated in the history of the World Series of Poker Europe, during the inaugural £2,500 H.O.R.S.E. event, in September 2007.