The parade would later move to Bluemound Road for one year, in 2001, still crossing both the cities of Milwaukee and Wauwatosa. A move to Downtown Milwaukee took place in 2002, which was the beginning of a partnership with the Westown Association, a downtown business association promoting the neighborhood west of the Milwaukee River. The Westown Association brought on Miller Lite in 2003 as presenting sponsor of the parade. During its run in downtown Milwaukee, the Shamrock Club has had Dan Malloy, Mike O'Leary and Kristine Pluskota all as parade directors. Mike Boyle returned in 2009, assisted by daughters Erin Boyle and Meghan Boyle. In 2012 and 2013, the parade was directed by Mike Boyle and Denis Donohoe. Killian's Irish Red, a MillerCoors brand, was the lead sponsor in 2013 and 2014.