As Ruffin found success in the United States difficult to sustain, he began to concentrate instead on the British market. In 1970, "Farewell Is A Lonely Sound", "I'll Say Forever, My Love" and "It's Wonderful (To Be Loved By You)" each made the UK Top Ten, and he was voted the world's top singer in one British poll. He also teamed up with brother David to record the album "I Am My Brother's Keeper", a modestly successful 1970 album for Motown that included the songs "When The Love Hand Comes Down", "Your Love Was Worth Waiting For" and a cover of Ben E. King's "Stand by Me". His third solo album for the label, "The Groove Governor", was released in 1970, and did not fare as well as his previous two albums.