As a speaker, Farrell was known for creating audience participation role-reversal experiences to get both sexes "to walk a mile in the other's moccasins." The most publicized were his "men's beauty contest" and "role-reversal date." In the men's beauty contest, all the men are invited to experience "the beauty contest of everyday life that no woman can escape." In the "role-reversal date" every woman was encouraged to "risk a few of the 150 risks of rejection men typically experience between eye contact and intercourse."