As the counterculture of the 1960s was developing, the First Edition signed with Reprise Records in 1967 and had their first big hit in early 1968 with the pop-psychedelic single "Just Dropped In (To See What Condition My Condition Was In)" (US No. 5). After only one more chart hit, "But You Know I Love You" (US No. 19), the group, newly billed as "Kenny Rogers and the First Edition", once again hit the top ten, this time in 1969 with the topical "Ruby, Don't Take Your Love to Town" (US No. 6, UK No.2).