However, retired Braniff Airways pilots Captain Jack Morton and Captain Glenn Shoop proposed launching a new Braniff that would operate on its own under the famed and well-known Braniff moniker. The two pilots created a business plan that said the new carrier could operate Boeing 727-200 series trijets at 5 cents per available seat mile. Initial offering of the prospectus drew little interest, but Captain Shoop contacted Dallas businessman Bruce Leadbetter, who contacted Hyatt Hotels Chairman Jay Pritzker. Mr. Pritzker was interested in the Morton/Shoop Braniff proposal and agreed to discuss a possible deal.