In 1991, a US corporate coalition including the National Coal Association, the Western Fuels Association and Edison Electrical Institute created a public relations organization called the "Information Council on the Environment" (ICE). ICE launched a $500,000 advertising campaign to, in ICE's own words, "reposition global warming as theory (not fact)." Critics of industry groups have charged that the claims about a global warming controversy are part of a deliberate effort to reduce the impact any international treaty, such as the Kyoto Protocol, might have on their business interests.