"Metamorphosis" was released in North America on August 26, 2003. Its CD+DVD deluxe editions were released in Japan and Australia in 2004. During the period in which "Metamorphosis" was released, Duff was participating in many projects in film, brand licensing, music and television; "USA Today" wrote in July 2003 that she was emerging as "The Next Big Thing" and "a marketing powerhouse" with nine to twelve year-olds, and "Billboard" magazine said that she "is looking to become more than just the nation's next teen pop princess. She wants to become a brand-name phenomenon ... ["Metamorphosis"] is just the beginning." These projects included the high-profile Hollywood films "Cheaper by the Dozen" (2003) and "A Cinderella Story" (2004), a clothing and accessories line called Stuff by Hilary Duff, a "Lizzie McGuire" merchandise line, and a Visa prepaid credit card for children aged six to thirteen. She also participated in a marketing campaign for the Hasbro personal video player VideoNow, for which she filmed the video "A Day in the Life of Hilary Duff", which included a behind-the-scenes look at the making of the "Why Not" music video. Entertainment lawyer Larry Golring called it "a great cross-promotion" for VideoNow and Duff's music career, which he said were "two new brands that are going to be huge this time next year, and they hopefully will have helped each other get there". The Associated Press quoted Bob Cavallo, the chairman of Buena Vista Music Group, as saying that "At this point, she's obviously already a franchise".