Gross is the author of the bestsellers "Model: The Ugly Business of Beautiful Women" and "740 Park: The Story of the World's Richest Apartment Building". He has also written books on the Baby Boom, the fashion designer Ralph Lauren, the Metropolitan Museum of Art and estates in Los Angeles. In 2014, Gross published a book on the luxury condominium building 15 Central Park West, with the title "House of Outrageous Fortune". It reached number 20 on the "New York Times" Non-Fiction Best Seller list.