The success of wrestling on television did however create a better opportunity for the independent groups. The opposition to Joint came from the Australian–born promoter, Paul Lincoln. Having promoted shows in the 1950s with himself in the main event as masked heel Doctor Death, Lincoln led a consortium of independent promoters under the British Wrestling Federation (BWF) whose name was used for a rival championship, built around Heavyweight champion Bert Assirati who split away from Joint Promotions in 1958 while still champion. Although Joint Promotions considered the title vacant and held a tournament for a new champion (won by Billy Joyce), Assirati continued to claim it within the BWF.