In the 1980s, Ruffin moved to live in Great Britain, where he continued to perform successfully. In December 1984 he collaborated with Paul Weller of The Style Council for his benefit single "Soul Deep", produced to raise money for the families of striking miners affected by the UK miners' strike. This went under the name of The Council Collective and Jimmy appeared with Paul on Radio 1 to say he is involved because his father worked down the mines and "he understands the suffering."