Letterpress recently has had a rebirth in popularity because of the "allure of hand-set type" and the differences today between traditional letterpress and computerized printed text. Letterpress is unique and different from standard printing formats that we are currently used to. Letterpress commonly features a relief impression of the type, although this was considered bad printing in traditional letterpress. Letterpress's goal before the recent revival of letterpress was to not show any impression. The type touched the paper slightly to leave a transfer of ink, but did not leave an impression. This is often referred to as "the kiss". An example of this former technique would be newspapers. Some letterpress practitioners today have the distinct goal of showing the impression of type, to distinctly note that it is letterpress, but many printers choose to maintain the integrity of the traditional methods. Printing with too much impression is destructive to both the machines and to the type. Since its revival letterpress has largely been used for fine art and stationery as its traditional use for newspaper printing is no longer relevant for use.