On 6 March 2018 the city announced a shift on its tourism strategy, having as a main goal turning low quality nightlife into a cosmopolitan nightlife. The city council, after hearing all the stakeholders of the Ayia Napa tourism, voted unanimously against the low quality youth tourist product (organised youth) which typically misbehaves and does not respect the laws of Cyprus and with their actions create negative publicity for the resort and do damage to the reputation of the Ayia Napa brand, which, according to the announcement, the city has worked very hard to reposition and reintroduce in the last years.