Shortly after the release of Gemini, IVC UK Ltd completed the design of the digital zoom and effects unit, Zeno, released at the International Broadcasting Convention in the autumn of 1984, again to crowds of enthusiastic video engineers. The IVC Zeno was promoted as “The affordable zoom machine” and carried a list price of GB£21,000. At that time competing devices cost more than twice as much. The IVC Zeno was an outstanding success and was produced at IVC UK's Reading England factory alongside the Gemini. Production peaked at six per week during the mid 1980s. The name Zeno was chosen after the “God of altered images”.