On November 17, 2006, at 9 a.m., Clear Channel dropped the station's 32-year "96 Rock" moniker, replacing it with "Project 9-6-1", and shifted to more of an active rock format. At the same time, alternative-formatted "105.3 The Buzz" WBZY ceased independent operations and began simulcasting the new format for several days, until a Regional Mexican music format began. The new format on WKLS was intended to be somewhat of a merger between 96 Rock and The Buzz, although more personalities from The Buzz were on the new station than ones from 96 Rock.