As it was the first piece of league silverware that the club had captured since they won the Division Three (North) title 56 years earlier, 11,076 supporters were in the ground. It was nearly double the season's average of 6,610 and included 3,000 fans in the ground's main stand. In the crowd were local dignitaries and guests from three of Bradford's twin towns—Verviers, in Belgium, and Mönchengladbach and Hamm, in Germany. The city's newspaper, the "Telegraph & Argus", published a souvenir issue for the day, entitled "Spit and Polish for the Parade Ground". It detailed the safety work which would be carried out as a result of the club's promotion, admitting the ground was "inadequate in so many ways for modern requirements". Steel was to be installed in the roof, and the wooden terracing was to be replaced with concrete. The work was expected to cost £400,000 (£ million today).