The 1972 election was the first ALP victory since 1946. Its success is usually attributed to both the "It's Time" campaign, and Whitlam's skills as an orator, though Graham Freudenberg had a major influence on many speeches given by members of the ALP during the "It's Time" campaign. The campaign helped the ALP to establish new voter constituencies, particularly in outer lying areas of Australia's major population centres, who until then were to a large extent marginalised by the major parties.