As soon as the sculpture was set up at Bowling Green, it became "an instant hit". One of the city's most photographed artworks, it has become a tourist destination in the Financial District. "Its popularity is beyond doubt", an article in "The New York Times" said of the artwork. "Visitors constantly pose for pictures around it." Henry J. Stern, the city parks commissioner when the statue first appeared in the Financial District, said in 1993: "People are crazy about the bull. It captured their imagination." Adrian Benepe, a later New York City parks commissioner, said in 2004, "It's become one of the most visited, most photographed and perhaps most loved and recognized statues in the city of New York. I would say it's right up there with the Statue of Liberty." A 2003 Bollywood film, "Kal Ho Naa Ho", featured "Charging Bull" in a musical number; one visitor told a reporter that the bull's appearance in the film was a reason for his visit to New York City. Despite the financial crisis of 2007–2008, "Charging Bull" remained a popular tourist attraction.