On August 12, 2004, WNTM received another change in call letters, this time to WPMI, due to the station's close relationship with WPMI-TV. The station has also seen an expansion of local news from WPMI-TV, along with the timeslots of regularly scheduled programs. The new partnership also meant the end of affiliation with ABC News Radio, meaning no more of Paul Harvey's daily and weekend broadcasts for listeners on the central Gulf Coast. In the three-year period as WPMI, the station changed its radio network affiliation twice. After almost a year with NBC News Radio, WPMI radio became affiliated with Fox News. Ironically, WPMI-TV was affiliated with the Fox television network before joining NBC in 1996. On June 28, 2007, the call sign reverted to WNTM. On August 1, 2007, the station entered into a strategic partnership with WKRG-TV, similar to its previous relationship with WPMI-TV, gaining access to its former sister station's news and weather resources. However, the radio/tv news partnership has now been re-established with WPMI NBC 15.