Consumer Reports published a kids' version of "Consumer Reports" called "Penny Power", later changed to "Zillions". This publication was similar to "Consumer Reports" but served a younger audience. At its peak, the magazine covered close to 350,000 subscribers. It gave children financial advice for budgeting their allowances and saving for a big purchase, reviewed kid-oriented consumer products (e.g., toys, clothes, electronics, food, videogames, etc.), and generally promoted smart consumerism in kids and teens; testing of products came from kids of the age range a product was targeted toward. It also taught kids about deceitful marketing practices practiced by advertising agencies. The magazine folded in 2000.