The practices of Maharishi Ayur-Veda are said to be authentic, though Francis Zimmerman says that they are biased toward gentleness, avoiding violent or painful treatments that were historically part of ayurveda in early India. He also says that Maharishi Ayur-Veda involves an ideological confusion of Ayurvedic categories. In 1985, Maharishi Ayurveda doctors met with outside consultants, who suggested that some traditional Ayurvedic remedies would not be accepted by American consumers. The principal difference between Maharishi Ayur-Veda and traditional Ayurveda is the emphasis on the role of consciousness and the use of Transcendental Meditation, as well as the highlighting of the need to express positive emotions and attuning one's life to the natural rhythms of the body.