In April, Harry Knowles of Ain't It Cool News received an email from someone calling himself "claviusbase," a reference to "", urging he search the internet for Jeanine Salla. He obliged and discovered numerous websites registered to the same IP address, including one for a Bangalore World University, founded in 2028 and claiming to be Jeanine's employer. He posted an article about the websites to the Ain't It Cool News website on April 11, drawing 25 million hits to "The Beast" websites that day and over 22,000 messages about "The Beast" to Ain't It Cool News over two months. CNN stated that Knowles' article was believed to be the first written about the game.