In 2004, Art Asylum and Play Along launched their Minimate-based C3 ("Create Construct Customize") construction sets, which could be used to build vehicles and playsets from the DC Comics universe. Focusing mainly on Batman and the Justice League, the Lego-esque line was moderately successful, but the license terms limited the selling of the 2" DC Minimates to the construction sets, and the line failed to gain a foothold in the market. C3 was discontinued, and in 2006 DC Direct announced that they had picked up the DC Minimates line and would put out their own figures (in 2" and 2.5" scales) in partnership with Art Asylum. That same year, non-construction-set vehicles were introduced to the brand, in lines based on the "Speed Racer" cartoon (from Art Asylum) as well as both the classic and modern "Battlestar Galactica" TV series (from Art Asylum and Diamond Select Toys).