Members of the Cacophony Society's first group also became the primary organizers of the annual Burning Man event after Cacophony member Michael Mikel attended its previous incarnation as an as-yet-unnamed beach party at Baker Beach in 1988 and publicized the 1989 event in the Cacophony Society newsletter. Cacophonist Kevin Evans conceived of Zone Trip #4 in 1990 and organized it with John Law and Michael Mikel, publicizing it in the newsletter as "A Bad Day at Black Rock". Larry Harvey and Jerry James were subsequently invited to bring their effigy along, after they were prevented from burning it on the beach by law enforcement. Other events created by the Society are: the Atomic Cafe, the Chinese New Year's Treasure Hunt, the picnic on the Golden Gate Bridge, driving an earthquake-damaged car on the closed Embarcadero Freeway to commemorate the 1989 Loma Prieta earthquake