Club chairman Ben Robinson outlined the need for the stadium to be the focal point of football in the local community, claiming "The new football ground will provide modern facilities for the club to secure its ongoing development, and enable it to offer better coaching within the community and provide better facilities for schools and local clubs." The planning proposal also included a planning application to allow the redevelopment of Eton Park into residential properties, a move intended to fund the construction of the new stadium, and also a proposal by Pirelli to include new distribution units on their adjacent national distribution centre.