During the reign of Krishnadevaraya Telugu culture and literature flourished and reached their heyday. The great emperor was himself a celebrated poet having composed Amuktamalyada. In his court, eight Telugu poets were regarded as the eight pillars of the literary assembly. In the olden days, it was believed that eight elephants were holding the earth in eight different directions. The title Ashtadiggajas celebrates this belief and hence the court was also called Bhuvana Vijayam (Conquest of the World). The period of the Empire is known as "Prabandha Period," because of the quality of the prabandha literature produced during this time.