José Behar of newly formed label EMI Latin Records, together with the new head of Sony Music Latin, watched Selena perform at the 1989 Tejano Music Awards. Behar was searching for new Latin acts and wanted to sign Selena to EMI's label Capitol Records, while Sony Music Latin offered Quintanilla, Jr. twice Capitol's signing fee. Behar thought he had discovered the "next Gloria Estefan" but his superior called Behar illogical because he had been in South Texas less than a week. Quintanilla, Jr. chose EMI Latin's offer because of the potential for a crossover album and wanted his children to be the first musicians to sign to the label. Before Selena began recording for her debut album, Behar and Stephen Finfer requested a crossover album for her. She recorded three English-language compositions for the heads of EMI's pop division. Behar and Finfer's request for a crossover album was denied and Selena was told she needed a bigger fan base to sell such an album. Behar thought EMI Records and the public did not believe that a Mexican American woman could have "crossover potential" after Charles Koppelman denied the project.