The 1990s were the real starting point of the rivalry, though. French TV channel Canal+ bought PSG in 1991 with the aim of breaking Marseille's hegemony, but agreed with Tapie to fuel the animosity between them as a way to spice up the league. Now with similar financial power, PSG and l'OM established themselves as top contenders in the title race. Both sides were less successful in the late 1990s and throughout the 2000s, but the rivalry remained just as fierce. However, since the 2010s, the matchup has been completely dominated by PSG. The investment of their mega-rich Qatar owners has created a wide gap between them and Marseille.