In spring 1924, Fitzgerald and his family moved to France, where he would begin writing his third novel, which would eventually become "The Great Gatsby". Fitzgerald had been planning the novel since 1923, when he told his publisher Maxwell Perkins of his plans "to write something new – something extraordinary and beautiful and simple and intricately patterned." Initially titled "Trimalchio", an allusion to the Latin work "Satyricon", the rough manuscript followed the rise of a freedman to wealth and power. During the Fitzgeralds' sojourn in Rome in late 1924, Fitzgerald would rewrite the text several times, replacing the freedman with arriviste Jay Gatsby. Fitzgerald declined an offer of $10,000 for the serial rights, fearing it would delay the book's publication, set for April 10, 1925. Upon its release, fellow writers Willa Cather, T. S. Eliot, and Edith Wharton praised Fitzgerald's latest work, but it was snubbed by most critics and audiences. "The New York World" ran a headline declaring "Fitzgerald's Latest A Dud". For the rest of his life, "The Great Gatsby" experienced tepid sales. For example, in 1929 Fitzgerald only received royalties of $5.10 from the American edition and just $0.34 from the English edition. His final royalty check was for only $13.13, all of which was from Fitzgerald buying his own books. It would take many decades for the novel to gain its present acclaim and popularity.