Horwood has become known and imitated for his locutions, which often include exaggeratedly lengthened vowels, including: "It was a complete dahnce di-sah-ster, dahling" and "Chah-Chah-Chah". These are available as ringtones through Horwood's website, with profits going to the National Osteoporosis Society. Another common utterance is "Three words: Fab-u-lous!", with the syllables of the word articulated as three separate words. Horwood similarly breaks up the syllables and throws the stress forward to the final syllable for "A-ma-zing!". To appreciate erotically-charged routines, Horwood will declaim, "absolute filth," often immediately followed by "...and I "loved" it!" Passing judgment on Kimberley Walsh in 2012, Horwood said the dance was 'indecent, improper, absolute filth,' and added: 'I loved it.'"