in order to assist with sales and marketing, IVC entered into partnership with Rank Cintel in England for certain sections of the PAL market, and Thomson CSF in France for the SECAM market. Rank and Thomson both contributed to the design costs in return for their exclusive market arrangements. Furthermore, the styling of the IVC 9000 was made to match Rank Cintel's highly successful Broadcast Telecine machines. This arrangement expired when IVC in California ceased operations, at which time all sales and marketing was taken over by IVC UK who had substantial 9000 inventory and were therefore able to continue to supply and support the PAL and SECAM markets.