After the success of a pilot shot in late 1970, the fall of 1971 saw Kenny Rogers and the First Edition become hosts of their own television series "Rollin' on the River". Later to be shortened to "Rollin", this was a variety show that was taped in Canada (taking advantage of recently imposed Canadian content requirements) which geared itself toward rock, blues, and folk performers and groups. Unlike the more Las Vegas-styled "The Sonny & Cher Comedy Hour", "Rollin" was focused on harder-edged guests like Ike and Tina Turner, veterans like Bo Diddley, veteran Canadian based artists such as Ronnie Hawkins, and up and coming performers such as Jim Croce. The show also gave the First Edition a chance to do the comedy Kenny and Terry had long made a part of their act. Though it got good ratings, "Rollin" did have one ill side effect: the First Edition were now seen as television personalities instead of recording stars. Terry Williams' signature song, "What Am I Gonna Do", was to become the group's next single in late 1971. It was the first First Edition 45 not to chart since 1968.