Three important works were published in 1990: the "Publication of Design Management – A Handbook of Issues and Methods" by Mark Oakley (Editor), the book "Design Management" by French researcher Brigitte Borja de Mozota, and the "Publication of Design Management – Papers from the London Business School" by Peter Gorb (Editor). This new method-based design management approach helped to improve communication amongst technical and marketing managers. Examples of the new methods included trend research, the product effect triad, style mapping, milieus, product screenings, empiric design methods, and service design, giving design a more communicative and central role within organizations.