"Cool as Ice" opened on October 18, 1991 in 393 theaters in the United States, grossing $638,000, ranking at #14 among the week's new releases. Reviews of the film were negative. Film website Rotten Tomatoes, which compiles reviews from a wide range of critics, gives the film a score of 8%. Ice received a Golden Raspberry Award for Worst New Star. SBK stated that they overexposed Ice and Ice decided to stop taking their business advice as well as distancing himself from the image that SBK was trying to create for him. In late 1991, Ice appeared in the Circus of the Stars and Sideshow, driving his motorcycle through a wall of fire. While his fame in the United States had severely dropped, Ice continued touring in 1992, playing in South America, Europe, Australia and Asia, premiering new songs like "Get Loose", "The Wrath", "Now & Forever", "Where the Dogs At? (All Night Long)", "Minutes of Power" and "Iceman Party". After a performance in Acapulco, the city honored Ice with a medal that represented "all the respect and admiration to music and to [him as an artist from the Mexican people". Ice also served as a spokesperson for Nike and Coca-Cola throughout 1991 and 1992. In 1993, Ice toured Eastern Europe again and premiered songs off his upcoming album in St. Petersburg, Russia in front of President Boris Yeltsin.