Gbedemah formed and led the National Alliance of Liberals into the 1969 general election. His campaign slogan "Say it loud, I am black and proud!" was taken from the popular James Brown tune. After the election, Gbedemah was barred from taking his seat in parliament. This followed a Supreme Court ruling, upholding the NLC barring members of the CPP accused of financial crimes from holding public office for ten years. This decision led him to retire from active involvement in politics.