Robinson's character, his use of nonviolence, and his talent challenged the traditional basis of segregation that had then marked many other aspects of American life. He influenced the culture of and contributed significantly to the civil rights movement. Robinson also was the first black television analyst in MLB and the first black vice president of a major American corporation, Chock full o'Nuts. In the 1960s, he helped establish the Freedom National Bank, an African-American-owned financial institution based in Harlem, New York. After his death in 1972, Robinson was posthumously awarded the Congressional Gold Medal and Presidential Medal of Freedom in recognition of his achievements on and off the field.