Héctor quickly falls under Rubí's spell. On Héctor and Maribel's wedding day, Héctor leaves a devastated Maribel at the altar and elopes with Rubí instead to Cancun, where they get married. Rubí finally has the lifestyle and money that she has always dreamed of. On their wedding night Hector tries to make love to Rubi, Rubi keeps thinking about Alejandro, which makes her run out to the beach crying. Despite this, she is still in love with Alejandro, though he vows to her that he would never forgive her for what she did to Maribel. Hector was supposed to move to New York and work on an important project, but is kicked out after he dumps Maribel at the altar. Rubí also meets a tycoon named Yago Pietrasanta, who is a womanizer and Rubi starts going out with him despite being still married to Héctor and also her mother and Alejandro's objections, Rubi gets envious of her sister Cristina's relationship with Maribel's ex chaffeur Cayetano and to separate them, she has him framed of theft by slipping on him a priceless jeweled necklace, sending him to jail days before their wedding. However Cristina soon finds that she's pregnant with Cayetano's child and tells Refugio about it, who in turn asks for Rubí's help to release him from jail, but Rubí reveals to her mother what she did to Cayetano and a disappointed and ashamed Refugio disowns Rubí and dies from a heart attack before she could tell Cristina the truth about Cayetano. Later in Refugio's funeral, Rubí is shunned and driven away by Cristina and her neighbors.