Telecom New Zealand deployed its first ADSL2+ exchange in March 2007 and started upgrading exchanges with more than 500 lines. A program started to deploy 3,600 roadside cabinets and 2,500 kilometres of new fibre-optic cable with the aim of making broadband connections between 10 Mbit/s and 20 Mbit/s available to 80% of New Zealanders by the end of 2011. about 50% of the approximately 1.8M New Zealand homes were within reach of ADSL2+. With the onset of local-loop unbundling in New Zealand, competing Internet-service providers such as Compass, Callplus, VodafoneNZ and Orcon also installed ADSL2+ DSLAMs in Telecom's exchanges. On 13 March 2008, Orcon announced its offer of ADSL2+ services to the general public.