Goldsmith is well regarded by science fiction historians for her innovation, and the impact she had on the early careers of writers such as Ursula K. Le Guin and Roger Zelazny, but circulation lagged during her tenure. By 1964 "Fantastic"'s circulation was down to 27,000, with "Amazing" doing little better. The following March both "Amazing" and "Fantastic" were sold to Ultimate Publishing Company, run by Sol Cohen and Arthur Bernhard. Goldsmith was given the choice of going with the magazines or staying with Ziff-Davis; she stayed, and Cohen hired Joseph Wrzos to edit the magazines, starting with the August and September 1965 issues of "Amazing" and "Fantastic", respectively. Wrzos used the name "Joseph Ross" on the mastheads to avoid mis-spellings. Both magazines immediately moved to a bi-monthly schedule.