Shaan, with his extensive education and grooming and the ability to project class and elegance through his stature and expressions, has been a hot attraction for many brands and campaigns; several of them have had the pleasure of hosting him. On 17 February 2009, Unilever Pakistan launched their latest offering, the LUX Limited Edition soap, at the Pearl Continental Hotel in Lahore, Pakistan. Shaan endorsed another mega brand, Pepsi, where he and the singing sensation Ali Zafar helped strengthen the brand in Pakistan. Pakistan's telecom giant Mobilink hosted Shaan as a spokesperson for 'Mobilink Indigo', with the launch of the new face of Mobilink's premium post-paid brand 'Indigo' in 2004. It was projected as the brand for the elite executive and families. His character was a man whose demanding lifestyle has him juggling between work and family and Indigo helps him breeze through this life successfully.