Studies reveal that women today strive to achieve aesthetic ideals because they recognize the correlation between beauty and social standing. According to Dr. Vivian Diller's book "Face It: What Women Really Feel as their Looks Change and What to Do About It", "most women agree, reporting the good looks continue to be associated with respect, legitimacy, and power in their relationships". In the commercial world, hiring, evaluations and promotions based on physical appearance push women to place the importance of beauty above that of their work and skills.