The mid 2010s saw an increasing drive to return British Wrestling to ITV. A pilot for "World of Sport Wrestling" (branding itself as a direct revival of the old slot on the "World Of Sport" programme) was filmed at the Fairfield Halls, Croydon in 2013 but rejected by ITV was eventually posted to YouTube in mid 2015. Another attempt, filmed in a TV studio and again touted in the media as the "return" of UK wrestling to ITV, was given an airing by ITV on New Year's Eve 2016. A follow up series of 10 episodes was due to be filmed at Preston Guild Hall in May 2017 but this was postponed until a year later. Around this time, WWE also took an active interest in the local UK wrestling circuit, organising a WWE United Kingdom Championship Tournament in Blackpool in January 2017, which crowned the inaugural WWE United Kingdom Champion.