Another result of the English influence on Chinese is the appearance in Modern Chinese texts of so-called / "zìmǔcí" (lit. "lettered words") spelled with letters from the English alphabet. This has appeared in magazines, newspapers, on web sites, and on TV: / "3rd generation cell phones" ( "sān" "three" + G "generation" + / "shǒujī" "mobile phones"), "IT circles" (IT "information technology" + "jiè" "industry"), HSK ("Hànyǔ Shuǐpíng Kǎoshì", /), GB ("Guóbiāo", /), / (CIF "Cost, Insurance, Freight" + / "jià" "price"), "e-home" (e "electronic" + "jiātíng" "home"), / "wireless era" (W "wireless" + / "shídài" "era"), "TV watchers" (TV "television" + "zú" "social group; clan"), / "post-PC era" (/ "hòu" "after/post-" + PC "personal computer" + /), and so on.