Local color news film and reel-to-reel videotape were introduced to the Savannah market by WJCL. It claims to have been the first station in the area to televise a live event (President Richard Nixon's Savannah visit and ride in a parade on Skidaway Road) as well as broadcasting in stereo. WJCL-TV and WJCL-FM (96.5 FM) were both run by Lewis Broadcasting's Executive Vice President, J. Fred Pierce, from 1972 until the television station's first sale in 1999. Channel 22 dropped the "-TV" suffix from the callsign in 1981.