Gordon served as Kidder's chairman until selling it to General Electric in 1986. GE believed that Kidder would be a good fit for its financial services division, GE Capital. GE executives had felt chagrin at putting up money to finance leveraged buyouts, only to have to pay large fees to other investment banks. GE believed that it made sense to find a way to keep these fees for itself after taking such expensive risks. Thus, when Gordon concluded that Kidder could not stay independent, he found a receptive ear in GE chairman Jack Welch. GE initially left the firm in the hands of Gordon's longtime heir apparent, Ralph DeNunzio.