To better manage their respective mobile interests, Millicom Inc. combined with Comvik's international cellular operations to become Millicom International Cellular SA in 1990, which now operates under the laws of the Grand Duchy of Luxembourg. In 2000, Millicom started investing in three continents: Asia, Africa, and Latin America. In 2004, Millicom conceptualized the TIGO brand. In 2008, Millicom acquired AMNET for fixed Internet and TV services, leading to the company's formal cable business entrance. In addition, TIGO launched 3G technology. In 2012, TIGO incorporated three new brands: TIGO Money, TIGO Star and TIGO Business. In 2013, Millicom launched TIGO Music in Latin America, reaching six countries across Latin America by 2015 and becoming the largest music streaming platform in Colombia. TIGO Music was also introduced to the African markets in 2014. Millicom launched its first 4G high-speed internet services in Colombia in 2014, followed by Bolivia later in the year, and the remaining markets soon after. In 2014, Millicom launched the TIGO Sports Television channel in Paraguay and Bolivia.