In late 1990, Ice began an eight-month relationship with Madonna, and appeared in photographs for her book, "Sex". In the height of Ice's popularity, SBK licensed a 12" doll which was made by THQ. In January 1991, he was the musical guest on "Saturday Night Live". Ice branched out into the film industry with an appearance in the film "", which he later called "one of the coolest experiences" of his career. Ice was very secretive about his personal life, with the intention of protecting his family. When a Dallas Morning News reporter asked Ice what his mother's profession was, he replied, "None of your fucking business." In an attempt to rectify this, his former label wrote a fake biography in his name and tried to pass it off as his official life story without his knowledge. While on tour in 1991, Ice found out that SBK had instigated the publication of the biography which detailed false biographical information, including claims that he had attended school with Luther Campbell and exaggerating his living conditions in Miami, which Ice later had to debunk by himself.