The business model for The Beat Army is a simple process in which a band or artist agrees to book a club or festival gig for both themselves and Paul Collins' Beat, who agree to perform the show as a headlining act. Once Collins and his management approve the contract, the band serves as a booking agent and the venue is chosen based upon its style of music and the type of people it attracts. After the performance, Collins divides the proceeds evenly between his band, himself and the members of the opening act.