TV channels gather around half of the advertising market revenues, i.e. 1 billion dollars (56% in 2005, 50% in 2008, 48.2% in 2009). The share of the print media (36% in 2005, 33% in 2008, 31.2% in 2009) and of the radio (3.4% in 2005, 3.3% in 2009) are in decline too. The advertising market is deemed relatively small when compared to the number of media, thus endangering the survival of the smaller media and constituting a barrier to the entry of new actors in the market. Turkish media also remain dependent on revenues from other activities of the economic conglomerates that own them.