Pillman outed Kevin Sullivan as booker during the February 1996 SuperBrawl VI pay-per-view in an I Respect You Strap match where the loser announces that they respect the other wrestler, much like an "I Quit" match. Pillman lost to Sullivan, after Pillman grabbed the microphone and said to Sullivan "I respect you, booker man." The words "booker man" were cut from the commercial tape. The next day after SuperBrawl VI, Pillman was fired by WCW President Eric Bischoff. In Bischoff's autobiography he said that Pillman was fired so that he could go and develop the "loose cannon" gimmick in ECW then return to WCW with more legitimate heat. Bischoff claims it was a plan he and Pillman came up with together. It would later backfire on Bischoff as Pillman did not return.