The Cadillac XLR-V, was a high-performance variant of the XLR and part of the first-generation V-Series, with a total . Cadillac gave the public its first glimpse of the supercharged XLR-V in its Super Bowl commercial, which aired February 6, 2005. Super Bowl MVP Deion Branch was also awarded an XLR. The car was formally introduced at the 2005 New York International Auto Show. Contrary to popular belief, it was not intended to compete with the BMW M6 or the Mercedes-Benz AMG SL-Class.