At the time of the proposal to build the bridge, the area was served by a ferry that carried 1,000 vehicles a day. The proposal for a bridge was initially met with skepticism in Multnomah County, since St. Johns and Linnton were over five miles (8 km) from the heart of the city, and local business owners had minimal political clout. But after a lobbying effort that included a vaudeville-style show performed at grange halls and schools throughout the county, voters approved a $4.25 million bond for the bridge in the November 1928 elections. Initially, a cantilever bridge was proposed, but a suspension bridge was selected due to an estimated $640,000 savings in construction costs.