The station developed a cult and committed following across Greater London, with figures in the press at the time stating that the station commanded some 500,000 listeners while operating as an unlicensed pirate station, and an Evening Standard readers poll in 1987 put Kiss second behind Capital Radio. Gordon Mac approached a successful London club promoter, Guy Wingate, to discuss ways of improving the Kiss FM profile. As a result, Wingate launched the very successful Kiss nights at the Wag Club (which included the first ever UK acid house party – an idea put forward by Colin Faver and Danny Rampling), both DJs on the station. These nights increased the station's credibility with its target audience and Wingate joined the Kiss team, followed shortly thereafter by Lindsay Wesker. Kiss would also run its own night at Dingwalls.