Purikura originate from the Japanese video game arcade industry. It was conceived in 1994 by Sasaki Miho, inspired by the popularity of girl photo culture and photo stickers in 1990s Japan. She worked for a Japanese game company, Atlus, where she suggested the idea, but it was initially rejected by her male bosses. Atlus eventually decided to pursue Miho's idea, and developed it with the help of a leading Japanese video game company, Sega, which later became the owner of Atlus. Sega and Atlus introduced the Print Club (Purinto Kurabu), the first purikura, in February 1995, initially at game arcades, before expanding to other popular culture locations such as fast food shops, train stations, karaoke establishments and bowling alleys. The success of the original Sega-Atlus machine led to other Japanese arcade game companies producing their own purikura, including SNK's Neo Print in 1996 and Konami's Puri Puri Campus (Print Print Campus) in 1997.