In January 2012, recording artist Kanye West was mistakenly reported as creative director over the project, though West clarified on social media that "I was just discussing becoming the creative director for the Jetson ["sic"] movie and someone on the call yelled out.. you should do a Jetsons tour!" Longtime producer Denise Di Novi denied the confirmed involvement stating negotiations with West via conference call was merely "preliminary and exploratory and introductory". In February 2012, Warner Bros. hired Van Robichaux and Evan Susser to rewrite the script.