To better understand the value of design and its role in innovation, the EU holds a public consultation on the basis of their publication "Design as a driver of user-centred innovation" and have published the mini-study "Design as a tool for innovation". The report highlights the importance of design in user-centred innovation and recommends the integration of design into the EU innovation policy. In addition to the design share in the export of all creative industry products, design can also have a positive impact on all business performance indicators; from turnover and profit to market share and competitiveness. Design management research results can be classified as follows: