When they returned to California from that meeting, Tomczyk wrote a 30-page memo detailing recommendations for the new computer, and presented it to Tramiel. Recommendations included programmable function keys (inspired by competing Japanese computers), full-size typewriter-style keys, and built-in RS-232. Tomczyk insisted on "user-friendliness" as the prime directive for the new computer, to engineer Yash Terakura (who was also a friend), and proposed a retail price of . He recruited a marketing team and a small group of computer enthusiasts, and worked closely with colleagues in the UK and Japan to create colorful packaging, user manuals, and the first wave of software programs (mostly games and home applications).