Beer was first introduced to Canada by European settlers in the seventeenth century, as Canada had an ideal climate for making beer before refrigeration was introduced. However, the preferred drink of the citizens of New France was imported wine or brandy. Although the first commercial brewery was built by Louis Prud'homme in Montreal (then Fort Ville-Marie) in 1650, it failed. Jean Talon, the first appointed Intendant of New France put limits on the amount of wine and spirits that could be imported and established the La brasserie de Roy in Quebec City, in the year 1668. This brewery also failed after Talon returned to France in 1672 and import limits were increased. What instead sprung up was the development of spruce beer, both alcoholic and non-alcoholic.