Despite successfully shipping the ST, Tramiel's poor personal reputation hurt Atari. One retailer said in 1985 about the ST that because of its prior experience with Tramiel "Our interest in Atari is zero, zilch". A software company executive said "Dealing with Commodore was like dealing with Attila the Hun. I don't know if Tramiel will be following his old habits ... I don't see a lot of people rushing to get software on the machine." (One ex-Commodore employee said that to Tramiel "software wasn't tangible—you couldn't hold it, feel it, or touch it—so it wasn't worth spending money for".) Steve Arnold of LucasArts said after meeting with Tramiel that he reminded him of Jabba the Hutt, while within Atari Darth Vader was often the comparison. Another executive was more positive, stating "Jack Tramiel is a winner. I wouldn't bet against him." In 1988 Stewart Alsop II called Tramiel and Alan Sugar "the world's two leading business-as-war entrepreneurs".