From his pulpit and in public lectures and articles, Dawson advised Christians (particularly people experienced in business) to become councillors and help transform the City, a call which Joseph Chamberlain answered in his work first as Councillor, then as a visionary social reforming Mayor. His idea of the civic gospel and his advocacy of free education was strongly supported by the Congregational spokesman Dr. R. W. Dale, and by J. T. Bunce, influential editor of the "Birmingham Daily Post". Both Dawson and Dale were disqualified as ministers from seats on the town council, but both served on the Birmingham school board. Dawson strongly advocated to the worshippers in his Church and in Birmingham the idea of service in politics as a civic duty and as service to God.