The music video was directed by René Elizondo Jr. in March 1993. Set in a loft, Jackson is depicted amongst friends and is persuaded to play her new single. Jackson plays the song, briefly interrupted by a dancer who pauses it to express her approval. The song resumes while Jackson and company begin to dance, ending with Jackson talking and joking amongst her dancers. The video was choreographed by Tina Landon. To build anticipation, a promotional advertisement was aired on music channels for several weeks prior to the video's premiere, depicting Jackson narrating and introducing her dancers from behind a camera lens.