Dominating the skyline of present-day Le Mars is Wells' Blue Bunny Dairy's plant with a 12-story tall refrigeration tower called the "South Ice Cream Plant" – so-named because it is on the south side of town. As of 2005, the plant employed 1,000 and produces 75 million gallons of frozen treats, the milk coming mainly coming from three large Iowa dairy farms. The size of this plant has led to speculation that the company is the world's largest family-owned and managed dairy processor and the world's largest manufacturer of ice cream in one location, with Le Mars claiming to be the "Ice Cream Capital of the World".