"Love, Inc." received mixed critical feedback when it was first broadcast. "Ebony"'s Zondra Hughes included the show in its list of promising prime-time television shows featuring African-American actors, and identified Peete and Overman as its primary "star appeal". While reviewing its broadcast on LivingTV, a reviewer from "Daily Record" listed the show as its "pick of the day" and suggested it for viewers who "fancy a giggle". Diane Werts of "Newsday" found the characters to be "vibrantly well-defined" and the writing "smart, with a light touch". Peete received a nomination for the NAACP Image Award for Outstanding Actress in a Comedy Series in the 37th NAACP Image Awards, but lost to Tichina Arnold who starred in "Everybody Hates Chris". According to Philipps, Quentin Tarantino is a fan of the series.