In 1993, Halley created "Superdream Mutation", a digital print available for viewing and downloading on the web bulletin board-style platform The Thing. The piece, a monochrome image, was distributed as a GIF—and is considered to be the first artwork exclusively available for online viewing and sale (for twenty dollars). Regarding this work, Halley highlighted his thought process and the way in which the digital work related to his painting: "I set up the matrix and the person has certain choices within it. It's also based on a Jasper Johns print edition from the mid-sixties, in which there was a line drawing of a target, and a little box of water colors. It was a kit. Another factor for the Web project was my skepticism about the notion of 'interactivity' on the computer. Most decisions are choices between two paths; binary decisions are the only possible ones with computers. So I wanted to do something in which the choices were very mechanistic." Halley did another online project called "Exploding Cell" with the Museum of Modern Art, New York, on the occasion of his 1997 exhibition "New Concepts in Printmaking 1: Peter Halley", a one-person show that highlighted Halley's print and installation practices. "Exploding Cell" was published online at the time and is still available to the public. Glenn Lowry, director of the museum, has stated that this was MoMA's first digital acquisition.