The cost of a projector is typically driven by its base technology, features, resolution, and light output. A projector with a higher light output (measured in lumens, “lm”) is required for a larger screen or for a room with a larger amount of ambient light. For example, a light output of approximately 1500 to 2500 ANSI lumens is suitable for small screens viewed in rooms with low ambient light; approximately 2500 to 4000 lm is suitable for medium-sized screens with some ambient light; over 4000 lm is needed for very large screens or for use in rooms with no lighting control such as conference rooms. High brightness large-venue models are increasingly common in Boardrooms, Auditoriums and other high profile spaces, and models up to 30,000 lm are used in large staging applications such as concerts, keynote addresses and displays projected on buildings.