To help increase their positive publicity, Island Records hired the Nasty Little Man publicity team. The team set up a photo shoot for Insane Clown Posse that was to appear on the cover of "Alternative Press" magazine in Cleveland. On the set of the photo shoot, a member of the publicity team approached Bruce and explained that in the song "Fuck the World", the lyric that stated "Fuck the Beastie Boys and the Dalai Lama" needed to be changed. Insulted, Bruce exclaimed that his music would not be censored again – referring to Disney's previous requirement of censure. Nasty Little Man told Bruce that the Beastie Boys were not only clients of the company but also personal friends, and the Beastie Boys told the company to make Bruce change the lyric. In response, Bruce fired Nasty Little Man and asked its team to leave the photo shoot.