The council's logo is used as an alternative to the coat of arms. It features a simplified White Tower, above a stylised representation of the Thames in the area. This was a development of the previous logo of the White Tower, in mulberry (claret) and presented in a three-tower form, as if seen from certain quarters which obscured the furthest corner tower - and a geographically accurate representation of the local part of the Thames. This older version is still seen on many street signs.