When Sol Cohen bought both "Amazing" and "Fantastic" in early 1965, he decided to maximize profits by filling the magazines almost entirely with reprints. Cohen had acquired second serial rights from Ziff-Davis to all stories that had been printed in both magazines, and also in the companion magazines such as "Fantastic Adventures". Joseph Wrzos, the new editor, persuaded Cohen that at least one new story should appear in each issue; there was sufficient inventory left over from Goldsmith's tenure for this to be done without acquiring new material. Readers initially approved of the policy, since it made available some well-loved stories from earlier decades that had not been reprinted elsewhere. Both of Wrzos's successors, Harry Harrison and Barry Malzberg, were unable to persuade Cohen to use more new fiction.