On October 31, 2011, WPHL began airing "EyeOpener", a morning news program concept by Tribune Broadcasting that originally debuted in May 2011 on Houston sister station KIAH, featuring a mix of news, lifestyle, entertainment and opinion segments. Local news, weather, and traffic segments are featured along with local reports presented by five multimedia journalists; however, much of "EyeOpener" (which was previously produced at Tribune Company's Chicago headquarters) is pre-produced at the studios of Dallas–Fort Worth sister station KDAF and is also distributed on Tribune-owned stations in three other markets that provide their own localized content.