S Club 7 took an active part in promoting several charities during their time as a band. As well as performing for Children in Need, the band launched, on 25 September 2000, a new television series called "S Club 7 Go Wild!", which saw each band member support an endangered species. Teaming up with the World Wildlife Fund, each member travelled to different destinations worldwide with a hope to raise awareness about the seven endangered creatures, including the Siberian tiger and the hyacinth macaw. In October 2000, they launched the annual Poppy Appeal Campaign with Dame Thora Hird and supported Woolworth's Kids First Campaign throughout 1999 and 2000. The group also recorded vocals for "It's Only Rock 'N' Roll", which raised money for "Children's Promise", an alliance of seven children's charities: Barnardo's, Children in Need, ChildLine, The Children's Society, Comic Relief, NCH and the NSPCC. A cover of The Rolling Stones song, the group contributed to the vocals alongside many popular artists, including Mary J. Blige, Natalie Imbruglia and the Spice Girls; it entered the UK charts at number-nineteen. Also, during that time they filmed two speciales: "Artistic Differences" and their "Christmas Special".