Most television markets within the United States received at least two VHF stations, but the Bowling Green market was only assigned "one" VHF license. This is because what became of the market was sandwiched between Evansville (channel 7, later joined by 9) and Louisville (channels 3 and 11) to the north, Nashville (channels 2, 4, 5, and 8) and Jackson (channels 7 and 11) to the south, Cape Girardeau/Paducah (channels 3, 6, 8, and 12) to the west, and Lexington (a UHF island) and Knoxville (channels 6 and 10, later joined by 8) to the east. While Bowling Green relied upon Nashville affiliates for network service, WLTV was the only commercial television station in the market until WQQB signed on in December 1989.