WLIP-FM offered separate programming during that time, and carried an easy listening format. Bill Lipman's wife, Anne, was influential in the music choices of WLIP-FM, again until 1975 when new management took over. In 1975, these rules ended under new management and the station moved to an Adult Contemporary format as "Music 1050" with a high dedication to the Kenosha area as the station had in the past and still does somewhat today. Lipman's sons and daughter represented ownership's interests of the stations by the late 1970s. In the 1987, the Federal Communications Commission granted WLIP permission to broadcast on a 24-hour-a-day basis. During the 1990s the station continued with its Adult Contemporary format, but was mostly various talk programming by the mid 1990s with Oldies music played nights and weekends. In 1996 the station changed its format to Adult Standards from the now-Dial Global Adult Standards format (syndicated) This format lasted until December 2003 when the station changed format and affiliation to the now-defunct Unforgettable Favorites format from ABC. This format was switched over the 4th of July weekend 2005 to ABC's Oldies Radio now known as Classic Hits Radio.