For both environmental and economic reasons, ecotourism is an important aspect of the borough economy. The borough government has promoted this development over the past twenty years by encouraging major landholders to develop ecotourism parks and other measures. It established a tourism corridor mostly focused on the older communities and natural areas. Magdalena Atlitic was declared a Barrio Magico with a "tourism market" located just outside the entrance to Los Dinamos. Established in 2010 to encourage the area's reputation for ecology, the Feria de la Trucha y la Quesadilla (Trout and Quesadilla Fair) occurs each year in this borough.