On September 6, 1990, the film was re-released on both VHS and LaserDisc in a new advertising campaign with lower retail prices. It was this new wide availability on video, as well as broadcasts on cable, that helped "NIMH" garner a cult following long after its theatrical debut. This was followed by another VHS release under the MGM/UA Family Entertainment label in 1994, along with a Philips CD-i video disc version that same year, which was available exclusively through Warner Home Video worldwide.