In addition to Lewis's name, each Jerry Lewis Cinemas bore a sign with a cartoon logo of Lewis in profile. Initially 158 territories were franchised, with a buy-in fee of $10,000 or $15,000 depending on the territory, for what was called an "individual exhibitor". For $50,000, Jerry Lewis Cinemas offered an opportunity known as an "area directorship", in which investors controlled franchising opportunities in a territory as well as their own cinemas. The success of the chain was hampered by a policy of only booking second-run, family-friendly films.