BD-J allows bonus content on Blu-ray Disc titles to be far more sophisticated than bonus content provided by standard DVD, including network access, picture-in-picture and access to expanded local storage. Collectively, these features (other than internet access) are referred to as "Bonus View", and the addition of internet access is called "BD Live". BD-J was developed by the Blu-ray Disc Association. All Blu-ray Disc players supporting video content are required by the specification to support BD-J. Starting on October 31, 2007, all "new" players are required to have hardware support for the "Bonus View" features, but the players may require future firmware updates to enable the features. "BD Live" support is always optional for a BD player.