After leaving the WWWF, Ladd ventured to the Mid-South territory promoted by Bill Watts. While there, Ladd feuded with Paul Orndorff, Ray Candy, and Junkyard Dog. He also served as a manager to Afa and Sika, The Wild Samoans. Ladd also had a decent run as part of a tag team with "Bad" Leroy Brown in the early 1980s. Ladd also assisted Watts as a booker behind the scenes, and had a large part in the development of Sylvester Ritter as the area's top draw.