According to Zukav, creating authentic power is a highly personal endeavor that requires the development of emotional awareness, responsible choice, intuition, and trust in the Universe, which he describes as "alive, wise, and compassionate". He asserts that each individual can create authentic power only for himself or herself. He defines intention as a "quality of consciousness that infuses an action", i.e., the reason or motivation for the action, and choice of intention as the "fundamental creative act" that each individual performs continually, whether unconsciously or consciously. Creating authentic power requires consciously choosing intentions that create consequences for which the chooser is willing to assume responsibility (responsible choice), which requires emotional awareness, and which intuition can assist.