On April 12, 2014, FEMM released their debut single, "Wannabe", from their then-upcoming studio album. This marked their first single handled by Western producers and composers; "Wannabe" was produced by Australian production team Dreamlab, and Avex Music Creative Inc. hired several more Western producers for the album. The second, third, and fourth singles from the album; "Kiss the Rain", "White Noise", and "We Flood the Night" were released on April 30, May 7 and 14 that same year. Avex Music Creative Inc. had hired European producers, such as Swedish producer Andreas Carlsson and Danish production team GL Music. At the end of May, FEMM released their fifth single "Kill the DJ" alongside an accompanying music video on their YouTube channel. The music video, alongside the recording, was the beginning of FEMM's international recognition and received a large amount of favourable feedback, praising the concept, its convenient use of cosplay and otaku culture, and choreography.