"Label" is the magazine of Loughborough Students' Union. Evolving from a previous newspaper format inventively titled "The Newspaper", Label was launched in 1997 and was distributed around campus and town with 2,500 copies printed each issue. Previously a weekly publication, from 2007 to 2017 it was fortnightly, when the role of editor changed from a paid sabbatical officer to a student volunteering position. The magazine launched its website in 2010, and from 2018 is now solely an online publication, with occasional special print editions published.