Iowa lost all five Big Ten Conference games in 1937. The "heartbreaking" loss was a 7–6 defeat at the hands of Michigan, despite Kinnick's 74-yard punt return for a touchdown. Sportswriter Bert McGrane wrote, "I can't recall a single break that favored Iowa ... You'd think Iowa would win the toss by accident once in a while." Iowa had not won the coin toss in 13 games. Kinnick, the lone bright spot of the 1937 season, led the nation in punting and was named first team All-Big Ten and a third team All-American.