In the US, light beer sales are close to 50% of the total, while in Canada such beer constitutes under 30% of consumption. In fact, Plato Logic, a beer marketing specialist, estimated in August 2015 that such beer totals only 20 per cent of total volume of sales but adds that this category has been growing at 2.1 per cent annually over the past five years. Although the alcohol level is also lower, usually 4 percent vs. 5 percent for regular beer, the primary appeal of light beer is the calorie count but also the light almost 'non-beer' taste some consumers and the successful marketing campaigns". In the top ten best-selling beers of the hundreds of brands sold by The Beer Store in Ontario, there are two light beers listed: Bud Light and Coors Light. Other sources also acknowledge these two, plus Miller Lite as best sellers in many provinces."