In November 2011, the Würzburg local newspaper "Main-Post" published a 216-page book written by its sports journalists Jürgen Höpfl and Fabian Frühwirth: "Einfach Er – Dirk Nowitzki – Aus Würzburg an die Weltspitze", ("Just Him – Dirk Nowitzki – From Würzburg to the Top of the World"). Both Höpfl and Frühwirth accompanied Nowitzki throughout his career, collecting interviews and photos used in the book. It looks back on the 2011 NBA Finals but also has a strong focus on Nowitzki's relation to his hometown Würzburg and his career progression which began there. The book features insights from former coaches, family members, and friends.