"Queer Eye for the Straight Guy" debuted on July 15, 2003 and the series quickly attained high ratings, peaking during September of that year with 3.34 million viewers per episode. The popularity of the series established the Fab Five as media celebrities, with high-profile appearances at the Emmys and a "make-better" of Jay Leno and his "The Tonight Show" set in August of that year. Fab Five members parlayed their celebrity into endorsement deals, notably Thom Filicia's becoming the spokesman for Pier 1 Imports.