Johnson entered Hollywood and the film industry, becoming a star initially through his wrestling popularity and noted work ethic. Over his acting career, he became one of the highest paid and most successful actors in Hollywood. He began his acting career on television while wrestling. In his first television acting job, in 1999, he played his own father in an episode of "That '70s Show" called "That Wrestling Show". Nearly a year later, he appeared in the "" episode "Tsunkatse" as an alien wrestler who fought popular character Seven of Nine. While Johnson was away from WWE, the company continued to sell "The Rock" merchandise, and he continued to be featured prominently in the opening montages of their television shows.