It was a long and hard-fought battle to put Braniff back into the air. The management at Airways was not interested in launching a new Braniff but preferred to retire the Braniff name and find a merger partner or a buyer for Airways' assets. Initially, in October 1982, a planned merger between Airways and Pacific Southwest was proposed. PSA wanted to begin a low-cost, no-frills carrier in Texas with DFW as its base, and the assets of Airways looked to be a promising way to achieve this goal.