To the present day, Willesden has been shaped by the patterns of migration which marks it out as one of the most diverse areas in the United Kingdom. City of London Corporation records show that the first black person recorded in Brent was Sarah Eco, who was christened in St. Mary's Church in Willesden on 15 September 1723. The 1901 United Kingdom census recorded that 42% of the population was born in London. In 1923, the specialist coach builder Freestone and Webb established their base in Willesden, producing bespoke cars on Rolls-Royce and Bentley chassis until 1956.