In the UK the pioneers are credited with devoting their skills in their large agencies to develop excellent education material and were devoted to training others in the complex new agency role. In Australia the pioneer planner did not train others. He applied his own skills and experiences – marketing, market research, intelligence, planning and advertising – to successfully compete with non-planning agencies for new business and to build rapid growth in his agency. Much later he mounted a website – www.originplan.com – with case studies and client endorsements to demonstrate the outstanding success of the innovative new role inspired by Unilever Australia.