Guardian Media Group exists to support the core purpose of its owner, Scott Trust Limited: to secure the financial and editorial independence of "The Guardian" in perpetuity, but in the 2011/12 year the group lost £75.6 million, and for the three years up to June 2012, the paper itself lost £100,000 a day - leading "Intelligent Life" magazine to question whether "The Guardian" can survive. In 2014, "The Guardian" launched a membership scheme, aiming to avoid introducing a paywall and maintaining open access to the website. As of 2018 this approach was considered successful, having brought more than 1 million subscriptions or donations, with the paper hoping to break even by April 2019, a goal they achieved in May 2019.