Style had not made any mention of the oncoming rebranding until September 18, when a 60-second farewell clip was posted on its YouTube channel serving as a retrospective of the network's history and ending with a thanks to the channel's audience for their viewership. Other social media platforms for individual Style programs also began to mention the end of the network on that day. The last program to air on Style on September 22, 2013, was an overnight repeat of the "Tia & Tamera" season finale (which became its de facto series finale as Tia and Tamera Mowry opted not to continue with the series) at 2 a.m. Eastern Time, with the nightly three-hour paid programming block leading into the Esquire Network launch special after a 30-second abbreviated version of the Style farewell clip aired on the channel space. The changeover occurred on September 23, 2013 at 6 a.m. Eastern Time.