In December 2007 Bruckheimer announced plans to partner with MTV to create a new game studio. The same year Bruckheimer joined the ZeniMax Media board of directors and has since showed up at several launch parties for Bethesda Softworks titles including "Fallout 3", ', and '. In 2009, Bruckheimer unveiled Jerry Bruckheimer Games headed by former Microsoft Studios Publishing Executive Producer Jim Veevaert as president of production and Jay Cohen, previously Ubisoft's vice president of U.S. publishing, as president of development.