In 2003, Gregorio was named as the head coach of the team as Altamirano was reassigned to the traveling SMC All-Stars (composed of former PBA all-stars). Purefoods each failed to enter the quarterfinals of the three conferences. In the Reinforced Conference, they had former NBA protege Lenny Cooke, but Cooke later suffered an injury, causing the Hotdogs not to qualify for the quarterfinals. It was the first season that Purefoods failed to make the 20 win mark with a dismal 9–27 win loss card (a franchise low).