Air Anglia hoped that the merger with BIA as well as Air Wales and Air Westward to form Air UK would help improve the merged entity's competitive position vis-à-vis its rivals by giving it a bigger network covering all parts of the UK, which would result from combining Air Anglia's year-round scheduled services linking important oil and gas industry centres in the Eastern half of Britain with BIA's scheduled operations across the Western half of the British Isles. This, in turn, would result in a significant marketing advantage over its rivals. Air Anglia also hoped that this would ultimately translate into a better financial performance as well by enabling the new airline to take advantage of the resulting greater economies of scale, which would permit it to spread its fixed costs over a greater level of activity. In addition, Air Anglia's amalgamation with BIA, a wholly owned subsidiary of British and Commonwealth (B&C), presented an opportunity for Norwich Union to sell its shareholding in Air Anglia to B&C.