It is estimated that by 2030, seniors will make about 23% of the Canadian population. This shrinks the labour force and real GDP growth rate, which may result in higher taxes. Additionally Canada's fertility rate has been falling since 2009, especially in white families. Immigrants with dependents is also not a conducive element for reducing the impact; however, they can increase the population rate of rural areas to increase financial activities. It is studied that Canadians openly practice ageism. This discrimination based on age results in refusing jobs to qualified and willing candidates, while such negative attitudes are further legitimized by mass media. Filial responsibility is also an alien concept in the North American culture due to the prominence of individualism, except within indigenous communities. Those that attempt to upheld do not know how to perform (due to lack of precedence) and to a larger extent it might result in elder abuse. Public Health Agency of Canada reports that about 4 - 10% of seniors are facing elder abuse in Canada. This is both a cultural and historical phenomenon that contests against basis of social beings able to satisfy needs of other people through companionship and social integration. It could be further seen in the failure of Canadian social institutions to meet the needs of the dependent aged within systematic approach (e.g. trend of elder care increasingly considered as a private matter rather than a public one and political leniency to "non-system" for elder care, as in the United States) and representation (e.g. non-representation of the stigmatized's oppressed voice to shape social institutions in ways that meet their needs). However, organizations like "Canada's Association for the Fifty-Plus" actively lobbies for reforming social policies.