Bond and Solitaire escape by boat and fly to New Orleans. There, Bond is captured by Mr. Big, who removes his prosthetic face and reveals himself to be Kananga. He has been producing heroin and is protecting the poppy fields by exploiting the San Monique locals' fear of voodoo priest Baron Samedi, as well as the occult. As Mr. Big, Kananga plans to distribute the heroin free of charge at his restaurants, which will increase the number of addicts. He intends to bankrupt other drug dealers with his giveaway, then charge high prices for his heroin later in order to capitalise on the huge drug dependencies he has cultivated.