In recent decades, the global popularity of U.S. television is rivaled by European television programming and television dramas from Latin America and Asia. The annual Eurovision Song Contest, considered to be one of the world's longest running and most-watched reality television franchises, annually attracted a peak of 600 million viewers during the mid-to-late 1980s. Eurovision has consistently ranked among the all-time most-watched live non-sports entertainment telecasts worldwide in the last 2 decades. "Idols", airing since 2001, has the largest collective global franchise viewership in the world to date, shown in versions in over 150 countries worldwide and has been watched by over 3.2billion viewers.