A group of British fans eventually planned a march across London in protest against the depiction of the band in the media. The march was expected to be held on May 31, beginning at Hyde Park's West Pond and ending outside the offices of the "Daily Mail", which widely criticized My Chemical Romance and had published general pieces about the dangers of "suicide cults". The march was expected to attract 500–1,000 protesters, according to the organizers. After concerns by police, the march was called off and instead about 100 fans congregated at Marble Arch. The band repeated the statement "fuck the "Daily Mail"" during their gigs in the United Kingdom.