As part of his sponsorship deal with Puma, the manufacturer sends sporting equipment to his alma mater, William Knibb Memorial High School, every year. At Bolt's insistence, advertisements featuring him are filmed in Jamaica, by a Jamaican production crew, in an attempt to boost local enterprise and gain exposure for the country. In 2017, Bolt had the third highest earning social media income for sponsors among sportspeople (behind Cristiano Ronaldo and Neymar), and he was the only non-footballer in the top seven.