Starting in May 2007, the brand began to operate as "Hampton by Hilton" exclusively abroad at its locations in Canada and Latin America. In 2009, the first "Hampton by Hilton" signage was put in place in the United Kingdom with the opening of the brand's first European location. The brand continued to operate internationally as Hampton by Hilton until 2015, when Hilton announced that the official brand names of Embassy Suites and Hampton would include "by Hilton" at all of their locations.