In 1990, the graduates of the Dnipropetrovsk universities, Gennadiy Bogolyubov, Ihor Kolomoyskyi and Oleksiy Martynov, created the first joint business: Bogolyubov and Kolomoisky bought the office equipment in Moscow, and Martynov was engaged in its marketing in Dnipro. After the collapse of the USSR, friends returned to Dnepropetrovsk and began to import various goods - from sneakers and sportswear to telephones. At this stage, they had a fourth partner, the son of a major Soviet entrepreneur, Leonid Miloslavsky. Each of the partners owned 25% in the total business.