In January 1981, former FM Rock Programmer Ken Kohl joined KOMO. When Kohl arrived, the station's ratings were in the middle of the pack. After building the station's news commitment and implementing KOMO's first major marketing effort, Kohl and his KOMO team inched to within a tenth of a point of market leader 710 KIRO. In January 1987, Kohl departed Seattle for KFI in Los Angeles. For the next several years, KOMO unsuccessfully attempted to directly compete with market leader KIRO. Following an outcry from loyal fans following his firing at KIRO-FM ("The Buzz 100.7") in 1999, local comedian Pat Cashman took over as KOMO's morning drive host, with Dr. Laura added for middays. In late 2002, Fisher Communications announced a six-year contract for Seattle Mariners play-by-play rumored to be worth at least $10 million annually, a record for any Major League Baseball radio broadcast agreement, which started in the 2003 season. After the agreement expired in 2008, Mariners broadcasts returned to KIRO.