The Wildcoast "Don’t Eat Sea Turtle" campaign, an ongoing effort to reduce the demand for sea turtle eggs and meat throughout Mexico and Latin America received worldwide attention with its celebrity spokespeople, model Dorismar, and musicians Maná and Los Tigres del Norte. The campaign featured public service announcements, posters, post cards, advertisements on bus stops, and a conference and press event in Acapulco – a center for the black market trade in sea turtle eggs. Randy Olson of Shifting Baselines called the campaign the "best ocean campaign in human history".