On December 2, 1960, the station signed on the air as WGAA-FM, the FM counterpart to WGAA in Cedartown. Shortly after being established, the station was sold to Kenco Broadcasting for $25,000. Kenco was headed by Don Kennedy, James Lathom and Arthur Swan; Kennedy was an Atlanta radio and television personality, playing "Officer Don" on WSB-TV's "Popeye Club" children's show from 1956 to 1972. After the sale, WGAA-FM's call letters were changed to WKLS, representing the initials of Kenco's partners, "Kennedy-Lathom-Swan". They sold it ten years later for $750,000.