During the early stages of the COVID-19 pandemic in the United Kingdom, Farage wrote "protecting us all from an epidemic should be prioritised over the economy", and criticised the herd immunity policy pursued at the time by Boris Johnson's government. However, after Johnson's strategy changed and the UK introduced various lockdown measures to control the disease, Farage said in November 2020 he thought "the cure is worse than the disease" and announced the Brexit Party would rebrand as Reform UK and campaign against further lockdowns.