Throughout the 1990s, a number of changes relating to local programming and identity began to take place – the first of which was to occur for NRTV, bought out by QTV's owners, Telecasters Australia in 1993. Soon after, both stations took on generic Network Ten branding with the name "Ten Northern New South Wales" and "Ten Queensland". Local news services were also axed in most of these areas with the exception of Townsville and Cairns. Similarly, the Southern Cross Network in Victoria changed its name and logo to a pseudo-Ten "SCN" design. The same network later axed local news services and changed its name to "Ten Victoria", in line with moves taken by the Telecasters Australia-owned stations in New South Wales and Queensland.