Called "Minister of Fashion" by her detractors, Bertin was the brains behind almost every new dress commissioned by the queen. Dresses and hair became Marie Antoinette's personal vehicles of expression, and Bertin clothed the queen from 1770 until her deposition in 1792. Bertin became a powerful figure at court, and she witnessed—and sometimes effected—profound changes in French society. Her large, ostentatious gowns ensured that their wearer occupied at least three times as much space as her male counterpart, thus making the woman a more imposing presence. Her creations also established France as the center of the fashion industry, and from then on, dresses made in Paris were sent to London, Venice, Vienna, Saint Petersburg and Constantinople. This inimitable Parisian elegance established the worldwide reputation of French couture.