In 1995, Mexican actress Salma Hayek was chosen to portray Selena in a biopic produced by the Quintanilla family and Warner Bros. However, Hayek turned down the role as she felt it was "too early" to base a film on Selena, and that it would be emotional since Selena's death was still being covered on American television. Over 21,000 people auditioned for the title role, becoming the second largest audition since the search for Scarlett O'Hara in "Gone with the Wind" (1939). Puerto Rican-American actress Jennifer Lopez replaced Hayek, which initially drew criticism because of Lopez's Puerto Rican ancestry, but after seeing her performance, fans changed their views. Gregory Nava directed the film, which was released on March 21, 1997. "Selena" opened in 1,850 theaters worldwide and grossed $11,615,722, making it the second-highest-grossing film debut that week. With a production budget of $20 million, the film grossed $35 million in the U.S. The film was a commercial and critical success and is often cited by critics as Lopez's breakthrough role. Lopez rose into pop culture, for which the film's success was credited.