National Publications was looking for a hit to accompany their success with "Detective Comics", and did not have time to solicit new material. Jack Liebowitz, co-owner of National Publications, told editor Vin Sullivan to create their fourth comic book. Because of the tight deadline, Sullivan was forced to make it out of inventory and stockpile pages. He found a number of adventurer stories, but needed a lead feature. Sullivan asked former coworker Sheldon Mayer if he could help. Mayer found the rejected Superman comic strips, and Sullivan told Siegel and Shuster that if they could paste them into 13 comic book pages, he would buy them.