By this time, country music had become the most popular radio format in the United States, reaching almost 40% of the U.S. adult population each week. Between 1990 and 1992, country record and concert revenues had doubled. To improve the station's ratings woes, management decided to change course and flip to the growing format. At Midnight on September 19, 1991, after playing "Wind of Change" by The Scorpions, KKBQ began stunting with ocean wave sounds. At 6 a.m. that day, KKBQ flipped to a new "easy country" format. The "easy country" format was a country music version of adult contemporary, aimed at an older audience. The first song played in its entirety on this new version of the station was George Strait's "You Look So Good in Love". With the exception of Danny Garcia, all of the other deejays were let go, as the station thought they were more "young, CHR type jocks".