Microsoft bundled Internet Explorer with every copy of Windows, which had an over 90% share of the desktop operating system market, allowing the company to obtain market share more easily than Netscape, as customers already had Internet Explorer installed as the default browser. In this time period, many new computer purchasers had never extensively used a web browser before. Consequently, the buyer did not have anything else to compare with and little motivation to consider alternatives; the set of abilities they had gained with access to the Internet and the World Wide Web made any difference in browser features or ergonomics pale in comparison.