According to the quarterly "WTTW Channel 11 News" program guide from Winter 1963, hopes were high for the new station. Intending to devote its entire schedule to instructional programming (including the already established College of the Air telecourses), possibilities for the station—to be given the call letters WXXW—included special police training programs; police bulletins (including lineups); public health instruction in pre-natal and post-natal care; instructional programs for election judges; training for Army, Navy and Air Force reserve units; civil defense disaster training; programs for unskilled workers; professional information services for physicians and dentists; and seminar programs for various other professional groups.