"It was a strange thing" remembers Cormac Brady of Super Extra Bonus Party. "It's not something we ever expected to happen to us. Winning awards certainly wasn't what we got into music for, but it brought us a hell of a lot more recognition overnight and opened a lot of doors". Julie Feeney concurs. "It was probably the biggest achievement of my life" she says. "It meant a phenomenal amount to me. It was an enormous validation" as an alternative to the industry-dominated Meteor Music Awards. The Choice Music Prize is modelled after the Mercury Prize which is awarded each year to the best album from the United Kingdom or Ireland. It is a music award voted for by a panel of twelve judges based on artistic merit, regardless of genre, sales, or record label. The price includes a €10,000 cheque jointly funded by the Irish Music Rights Organisation (IMRO) and the Irish Recorded Music Association (IRMA). There is no sponsorship.