McCain focused on the New Hampshire primary, where his message appealed to independents. He traveled on a campaign bus called the Straight Talk Express. He held many town hall meetings, answering every question voters asked, in a successful example of "retail politics", and he used free media to compensate for his lack of funds. One reporter later recounted that, "McCain talked all day long with reporters on his Straight Talk Express bus; he talked so much that sometimes he said things that he shouldn't have, and that's why the media loved him." On February 1, 2000, he won New Hampshire's primary with 49 percent of the vote to Bush's 30 percent. The Bush campaign and the Republican establishment feared that a McCain victory in the crucial South Carolina primary might give his campaign unstoppable momentum.