Weinstein co-manages the sister site, Insane Films, which features personal video blogs of Madge's alter ego, Richard Bluestein, as well as features by underground filmmakers and miscellaneous visual content. Insane Films is one of the earliest videoblogs ever created, originating sometime in 2000. However, Madge Weinstein's fame grew largely from her indie podcast Yeast Radio, which began in late November 2004 . Weinstein gained notoriety for her viral video, "Cooking With Madge: Lesbians On Acid", which featured a disheveled Madge and her unstable, ambiguously gendered friends attempting to cook "les beans" while high on LSD. A pioneer of the podcasting medium, Adam Curry, helped promote the show in its early life. In late April 2005, Weinstein created Yeast2, a free-form experimental channel in which "anyone (could) contribute to the strange, ugly, pretty macabra and surreal." Yeast2 closed in 2008.