On January 12, at 4 p.m., the station rebranded as "Virgin Radio 96". The final song played on "Mix" was "It's the End of the World as We Know It (And I Feel Fine)" by Great Big Sea, while the first song played on "Virgin" was Madonna's "Like a Virgin". CJFM kept the same hot AC format and most of its on-air staff from its "Mix" days, albeit with several programming changes. By July 2016, CJFM made the transition to Top 40/CHR, putting it in line with the "Virgin" branding that Bell Media has been expanding in Canada.