During Herman Hofner Hegner's presidency, the Columbia College of Expression was advertised under different names including, Columbia College of Speech and Drama, the Radio Institute of Columbia School of Speech and Drama, and Columbia College of Speech, Drama, and Radio. However, the college was never incorporated under any of these names by the state of Illinois. As the radio program gained prominence, Alexandroff was named as the vice president of the Columbia College of Expression and became a member on the board of directors at both institutions by 1937.