The first recorded rulers were the Vogt "ministeriales" from Weida, Thuringia, who gave the entire Vogtland region its name. In 1281, they officially received the estates as an immediate fief at the hands of King Rudolph I of Germany. Emperor Louis the Bavarian elevated them to Princes of the Holy Roman Empire in 1329, nevertheless two years later, they sold Aš Land to the Luxembourg king John of Bohemia, who since 1322 also held the adjacent Egerland in the south. Together with neighbouring Selb and Elster, Aš was enfeoffed to the "Freiherren" of Neuberg (Podhradí). When in 1394 Konrad von Neuburg died without a male heir, by virtue of Hedwig von Neuburg's marriage to Konrad von Zedtwitz, Asch passed into the control of the noble House of Zedtwitz.