Past winners and nominees have credited the Choice Music Prize with boosting their careers. Julie Feeney described winning Irish Album of the Year 2005 as "probably the biggest achievement of my life", adding "it meant a phenomenal amount to me. It was an enormous validation". Duke Special, nominated for the first two awards, said his nomination for the inaugural award had helped raise his profile in the Irish media. Cormac Brady stated Super Extra Bonus Party's Irish Album of the Year 2007 win "brought us a hell of a lot more recognition overnight and opened a lot of doors". Nominees have doubled or trebled sales after the award has been announced. Steve Jordan was influenced by the Choice Music Prize when he set up Canada's Polaris Music Prize. Culture Ireland invited figures from the international music industry to the event that decided the Irish Album of the Year 2010.