The Gaylord family has frequently provided selected philanthropic contributions including major support to the National Cowboy Hall of Fame in Oklahoma City, and have given the University of Oklahoma contributions totaling over $50 million in the last three decades, resulting in a large proportion of the buildings on campus being named after one family member or another. They provided seed money for the university's Gaylord College of Journalism and Mass Communication which then constructed a new facility thanks in a large part to Gaylord donations.