Facing financial trouble of their own, WCCW then allied themselves with the AWA and CWA, and Lawler would challenge WCCW Heavyweight champion Kerry Von Erich to a title unification match at SuperClash III in December. Super Clash III was the AWA's first venture into the Pay-Per-View market and wrestling's first collaborative PPV between several promotions. However, after months of hype, the end results were somewhat contentious and relatively unsuccessful. Following the event, the collaborative effort was over and Lawler was stripped of the title in January 1989. Lawler kept the AWA Title belt and continued promoting himself in Tennessee, Texas, and on the independent circuit as the unified World Heavyweight Champion. Lawler did this in an attempt to leverage PPV revenue from Gagne that was allegedly owed to him, but Gagne never paid him and eventually commissioned a new title belt of similar design.