The series proved to be very popular and was sold to many countries at the time of the original UK transmission. The first series won the Harlequin award for best production at the 1972 BAFTA Awards, while the second series episode, "The Debt", reached the top 20 in the weekly television ratings—a rarity for an afternoon-timeslot show. During production for the third series, it was intended that this would be the last, a film version of "Follyfoot" was planned, but the idea was ultimately shelved. The children's magazine "Look-in" featured a picture-strip of the series each week as well as regular features, while five annuals were released in association with Yorkshire Television. These ran until 1976—long after the series had finished.