Throughout his first four seasons, Betts had a consistent output of roughly a goal per game. From 2009, Betts' goalkicking output increased, kicking 38 goals in 2009, then 42 in 2010 to top Carlton's goal kicking for the first time, while also making the top 10 in the club best and fairest. Betts started slowly in 2011, being on the cusp of being dropped early in the season, but rebounded to kick 50 goals for the season, including a career-best eight goals against Essendon in round 18.