The "Defender" told stories of earlier migrants to the North, giving hope to disenfranchised and oppressed people in the South of other ways to live. Abbott, through his writings in the "Chicago Defender", expressed those stories and encouraged people to leave the South for the North. He even set a date of May 15, 1917, for what he called 'The Great Northern Drive' to occur. In his weekly, he showed pictures of Chicago and had numerous classifieds for housing. In addition, Abbott wrote about how awful a place the South was to live in comparison to the idealistic North. Abbott's words described the North as a place of prosperity and justice. This persuasive writing, "thereby made this journal probably the greatest stimulus that the migration had,".