Another segment of the original "King Leonardo" show was "Twinkles", an orange elephant who served as the mascot of Twinkles Cereal, a product of the show's chief sponsor, General Mills. The 90-second "Twinkles" segments continued to air in syndication during the 1960s, and were presented in a 15-minute format under the title "The King and Odie", but later phased out after a firefighter character replaced the elephant as the cereal's mascot. The segments also appeared during some NBC network rebroadcasts of "Underdog". The "Twinkles" segments were not included when "King Leonardo And His Short Subjects" was syndicated in a half-hour format during the 1980s.