Avex Trax commissioned Toriyama to draw a portrait of pop singer Ayumi Hamasaki; it was printed on the CD of her 2009 single "Rule/Sparkle", which was used as the theme song to the American live-action "Dragonball Evolution" film. Also in 2009, Toriyama drew a manga titled "Delicious Island's Mr. U" for Anjō's Rural Society Project, a nonprofit environmental organization that teaches the importance of agriculture and nature to young children. They originally asked him to do the illustrations for a pamphlet, but Toriyama liked the project and decided to expand it into a story. It is included in a booklet about environmental awareness that is distributed by the Anjō city government.