Later on, other facts to be taken into consideration also took place. The coming of the Hollywood era, for example, should be taken into consideration. Being that Hollywood is in California, and the movie making industry made Hollywood an affluent city, many Hispanics, both Mexicans and Hispanics from other countries, were lured into trying their luck in California. Early Hollywood films, however, were responsible for a racist term used towards Mexicans: the term "greaser", an insulting word to Hispanics, was first used in the 1911 movie "Tony the Greaser", followed by 1914's "The Greaser's Revenge" and 1918's "Guns and Greasers".