The area east of Michigan Avenue and north of the Chicago River had a split personality for much of the 20th century - the northern portion upscale residential, retail, and university uses and the area near the Chicago River and Navy Pier dedicated to shipping and factories. At the end of the 1960s, however, residential complexes such as Lake Point Tower (1965) and McClurg Court Center (1971) began to appear among the warehouses and by the end of the century, residential and retail dominated the entire area. The neighborhood now has a reputation as part of an upscale residential strip that balances the more industrial western portion of the Near North Side.