On October 22, 1948, ten years to the day after that first microscope slide was copied, the Haloid Company made the first public announcement of xerography. In 1949, it shipped the first commercial photocopier: the XeroX Model A Copier, known inside the company as the "Ox Box." The Model A was difficult to use, requiring thirty-nine steps to make a copy, as the process was mostly manual. The product would likely have been a failure, except that it turned out to be a good way to make paper masters for offset printing presses, even with the difficulty of use. Sales of the Model A to the printing departments of companies like Ford Motor Company kept the product alive.