Wells is best known for its various sweet products, including Blue Bunny, Bomb Pop, Blue Ribbon, and Chilly Cow. To showcase its sweet treats, Le Mars has an ice cream parlor, which was remodeled in 2019, and includes an old fashioned ice cream serving station, museum displays, roof-top seating, and gift shop. The ice cream parlor in Le Mars is one of the largest tourist attractions in the state of Iowa. Le Mars hosts an annual celebration "Ice Cream Days" every year in late June which includes many activities such as ice cream socials, concerts, art exhibitions, parades, and more.