The team has had various promotional logos throughout the years, such as the "Brownie Elf" mascot or a Brown "B" in a white football. While Art Modell did away with the Brownie Elf in the mid-1960s, believing it to be too childish, its use has been revived under the current ownership. The popularity of the Dawg Pound section at First Energy Stadium has led to a brown and orange dog being used for various Browns functions. But overall, the orange, logo-less helmet continues as the primary trademark of the Cleveland Browns. The Browns have used special commemorative logos during individual seasons, such as the 1999 logo to celebrate the team's return to the NFL, a 60th anniversary logo for the 2006 season, and a 75th anniversary logo in 2021.