On February 17, 2009, at Noon, after playing "Vogue" by Madonna, the station flipped to a Spanish Hot adult contemporary format as "Mega 107.5." In 2010, "Mega 107.5" shifted to a Spanish rhythmic contemporary playlist (similar to its MOViN predecessor) with a few English-language hits in between. It was competing head-on with KESS-FM ("La Kalle 107.9") for over 2 years, until that station's owner, Univision Radio, switched it to a simulcast of KDXX, leaving KMVK the only Latin Pop-formatted station in the Metroplex for a short time. In late June 2012, it gained another competitor from Univision Radio with KDXX.