I also generally reject the idea that posters and album sleeves and t shirts have to be marketing tools with overly obvious type/graphics, as opposed to more artistically oriented pieces that invoke the true spirit of the music they are intended to represent. if the bands being represented aren't writing 3 minute pop songs with inane choruses that beat the listener into submission, why should the representative graphics serve that purpose? i like to think the audience that follows these bands isn't the type of audience that requires overly simplified/commercial imagery and type in order to draw their attention to the "product". it is precisely the type of corporate design mentality as exemplified by the statement above that i have striven to avoid with what i do in the realm of music related graphics. we're not trying to sell our music to wal-mart shoppers, so if you expect our graphic personality to fall in line with what you were taught in design school about corporate branding and "truly effective" type and illustration techniques you shall be continually disappointed. clean type has its time and place, but this poster which is meant to showcase the personality of our label and by extension the show itself isn't it. music related design can be art simply beyond the idea of selling something...