In fall 2000, CTV decided to match NBC's expansion of "Today" by adding another hour of "Canada AM" from 9:00 to 10:00 a.m. local, which aired on O&Os and some affiliates. This would include a "coffee talk" segment as well as other lifestyle features. As a result, CTV dropped the recently renamed "Live with Regis and Kelly". As "Live" continued to have strong ratings stateside, the Canadian network re-added the talk show in fall 2001, bumping the "coffee talk" hour to 10:00 a.m. in most areas, before abandoning the final hour entirely later in the season.