"Alice in Wonderland" and "Dumbo" were among the first movies to be released on home video. Earlier, they were among the first Disney films aired on television. They had been chosen to premiere as part of ABC's "Walt Disney's Disneyland" to promote Disneyland and its two prominent rides based on these films. Disney has kept this "tradition" by having them permanently released to the public. Disney has never vaulted these two films because they have become so saturated in the market that vaulting them would have been meaningless. Nonetheless they have been very successful on home video, equivalent to that of the Disney Vault movies. Near the end of the 2000s they were both announced to be released in on Platinum/Diamond edition. They were only released on a special edition with similar marketing to the Disney Vault movies. They are available on digital and occasionally on certain streaming devices but are hard to find in stores. Most recently, Disney has released a Blu-ray/digital copy combo pack of the films but only as a Disney Movie Club exclusive, which was not released to the public. As of June 2018, Disney ceased to sell these editions to DMC members, and instead offers the regular Blu-rays as an option.