During April 2007, SP Telemedia announced that it would consider selling NBN Television, and had received at least two bids, one each from WIN (in its second attempt of entering the northern NSW market) and Nine Network's owner PBL Media. On 9 May 2007, PBL Media's (now Nine Entertainment Co.) A$250 million bid became final, winning the sale. However, upon acquiring NBN, PBL continued to operate it as a regional independent station until it was folded into the main Nine Network in July 2016 as a result of the regional affiliation switch between WIN Corporation and Southern Cross Austereo. The purchase also secured permanent status of supplying Nine's content to the station's entire coverage area, sparing any future affiliation switches.