The oldest of these was a Grace Bros. store opened in 1934 on the site of the former Hoyts Coronet picture theatre on Oxford Street. In 1957 the Grace Bros building was replaced by a large building designed by Morrow and Gordon, and with parking for 120 cars; the budget was £500,000, according to the Sydney Morning Herald. In the early 1970s the store's striking Modernist exterior was documented by prominent Sydney photographer Max Dupain. Grace Bros dominated shopping in the region until Bondi Junction Plaza was completed in 1976.