One of the values of the movement was gay pride. Within weeks of the Stonewall Riots, Craig Rodwell, proprietor of the Oscar Wilde Memorial Bookshop in lower Manhattan, persuaded the Eastern Regional Conference of Homophile Organizations (ERCHO) to replace the Fourth of July Annual Reminder at Independence Hall in Philadelphia with a first commemoration of the Stonewall Riots. Liberation groups, including the Gay Liberation Front, Queens, the Gay Activists Alliance, Radicalesbians, and Street Transvestites Action Revolutionaries (STAR) all took part in the first Gay Pride Week. Los Angeles held a big parade on the first Gay Pride Day. Smaller demonstrations were held in San Francisco, Chicago, and Boston.