Last, the stages of growth model assumes straightforward organizational goals that are to be determined through the technological change. This can be viewed as very naïve from the user perspective. King and Kraemer state, “the question of whether organizational goals are uniform and consistent guides for the behavior of organizational actors, as opposed to dynamic and changing targets that result from competition and conflict among organizational actors, has received considerable attention in the literature on computing.” Clearly, organizational goals are ever changing and sometimes rigid indicators of direction. They cannot be “uniform” objectives that are not subject to change.