In the 1970s, after the women's movement had gained its first traction, and the media began to cover the reporting of rape and other forms of sexual assault, a sexual assault survivor named Martha Goddard embarked upon a crusade to create a comprehensive rape evidence collection kit and lobby for its adoption by law enforcement agencies. The lack of standardized protocol for correctly collecting such evidence, and the lack of understanding of or sympathy for those suffering the psychological trauma of such crimes meant that such evidence, when it was collected, was not preserved in a way that maintained its integrity. Goddard founded the Chicago-based Citizens Committee for Victim Assistance to address the issue, researching the process by consulting with medical professionals, law enforcement officials, members of the justice system, and scholars. Through her friendship with businesswoman Christie Hefner, Goddard acquired funding for the kits from Playboy Foundation, the charity founded by Hefner's father, "Playboy" founder Hugh Hefner.