"The Big Break III: Ladies Only" first aired on February 8, 2005. The show was filmed in October 2004 at the Kingsmill Resort and Spa just outside Williamsburg, Virginia. The winner of this edition would receive exemptions into two LPGA events and a celebrity tournament (the American Century Championship) in 2005, "not" all of which aired on the Golf Channel. Also, a leading golf retailer, Golf Galaxy, was offering $5,000 so that the winning player could purchase whatever they need for the LPGA events, such as new clubs or other accessories. The first of those three tournaments was the Michelob ULTRA Open at Kingsmill, held at the golf resort where the show was filmed. The Michelob ULTRA Open is commonly referred to as the LPGA's "fifth major," much like The Players Championship is for the PGA Tour.