Many specifications that are sometimes referred to as standards are proprietary and only available under restrictive contract terms (if they can be obtained at all) from the organization that owns the copyright on the specification. As such these specifications are not considered to be fully "open". Joel West has argued that "open" standards are not black and white but have many different levels of "openness". A more open standard tends to occur when the knowledge of the technology becomes dispersed enough that competition is increased and others are able to start copying the technology as they implement it. This occurred with the Wintel architecture as others were able to start imitating the software. Less open standards exist when a particular firm has much power (not ownership) over the standard, which can occur when a firm's platform “wins” in standard setting or the market makes one platform most popular.