The writers of "WKRP" did many episodes focusing on Herb; in the third season of the series, no fewer than six of the 22 episodes were Herb stories. One writer, PJ Torokvei, said that horribly flawed characters like Herb were more interesting to write for than a more self-assured character like Jennifer Marlowe. Another staff writer, Steven Kampmann, recalled that he liked writing for Herb because he was one of the few characters on the show with a wife and family, which added more dimensions to his character.