English traders entered the Ohio country as a serious competitor to the French in the fur trade around the 1690s. English (and later British) traders almost consistently offered the Indians better goods and better rates than the French, with the Indians being able to play that to their advantage, thrusting the French and the British into competition with each other to their own benefit. The Indian demand for certain kinds of cloth in particular fueled this competition. This, however, changed following the Seven Years' War with Britain's victory over France and the cession of New France to Great Britain.