Several Agency groups began to recognise the value of this new discipline and its relevance to global mac clients. Given the success the JWT partnership of Stephen King and Judy Lannon had in servicing and growing business from the likes of Nestle, Unilever, a global Account Planning Council was established in the late 70’s, and included people like George Clements (Canada), Rena Bartos (USA), Rob Langtry and Maxine Krige (Australia). Local departments adopted the methodology (e.g. JWT’s ‘TPlan’) and offered research and planning to local and global clients (e.g. Kellogg, Unilever, Nestle, Kraft). Similar moves saw planning introduced by other Australian agencies in the late 1978/1979 (viz. Lintas, The Campaign Palace, McCann-Erickson). Trade media in Australia (B&T, Ad News) followed developments closely and help build market presence for the discipline.