While in the Shadow Cabinet Maude was accused of hypocrisy by promoting a "family-friendly" image while being the non-executive chairman of Jubilee Investment Trust plc, which held 21% of American pornographic actress Jill Kelly's adult DVD business, and chairman of the Mission Marketing Group, which has advertised for WKD drinks and Playboy. Maude, "who has railed against irresponsible lending by banks and mortgage companies", was accused of hypocrisy for receiving more than £100,000 as a director of a company that has profited from sub-prime mortgages. His annual salary was £25,000 from 2002 to 2005, for attending around six meetings a year for the company, and £12,000 a year 2006 to 2008. The company went into liquidation in April 2009.