The photograph for the album's cover was taken by Chris Gabrin outside Axfords underwear and lingerie shop at 306 Vauxhall Bridge Road, Westminster, close to Victoria Station. Gabrin's Mini van and the Woolworths store on the opposite side of the road can be seen reflected in the shop window, although Gabrin was careful to position himself so that Dury would hide his own reflection. The child next to Dury on the cover photograph is his son Baxter Dury. Ian Dury said Baxter ran into shot just as the photograph was taken, but in adulthood Baxter said the photograph appears too posed to be impromptu. Gabrin said, "I only shot 24 exposures and Baxter was in just four of them. As soon as the films were developed Ian came round and we immediately chose the same shot. We were so excited by the picture that we went straight into my darkroom and made the first print. The album title "New Boots and Panties" was subsequently coined by Ian."