The animation for the show's early segments was produced by TV Spots, with later episodes by Gamma Productions, the same Mexico-based studio that did much of the work for Jay Ward Productions. For this reason, and due to shared sponsorship by General Mills, Gamma has often been associated with both Total Television Productions and Jay Ward Productions. TV Spots was primarily a producer of animated commercials, but also was contracted for some segments of "Rocky and His Friends" for Jay Ward Productions.