A survey conducted by OnePoll found that while museums and heritage sites continued to be popular among Britons between the ages of 18 and 30, 19% did not visit one in the previous year. There was a big gender gap in attitudes, with 16% of female respondents and 26% of male respondents saying they never visited museums. Many youths nowadays preferred staying home and watching television or browsing social media networks to visiting museums or galleries. The researchers also found that cheaper tickets, more interactive exhibitions, greater variety of events, more food and beverage options, more convenient opening hours, and greater online presence could attract the attention of more young people. On the other hand, vintage fashion is growing in popularity among Millennial and Generation-Z consumers.