2008 saw the introduction of a new field adjacent to the Sacred space and Park Stage. Not named by the organisers, the festival goers themselves called it "Flagtopia" in reference to the flags located there. After the huge number of tents left behind in 2007 and when one of Michael Eavis's cows died after ingesting a metal tent-peg left in the soil, the Festival devised its Love the Farm, Leave No Trace campaign which gently pushed revellers to respect the environment and clear up after themselves. The Festival had always pushed a green agenda and new initiatives in 2008 included biodegradable tent pegs handed out free to all campers and biotractors running on waste vegetable oil. These new efforts were rewarded with The Greener Festival Award for 2008 alongside a number of other festivals also committed to environmentally friendly music festivals. The 2008 festival was reported to have cost £22 million to produce.