The show made its United Kingdom debut on Channel 4 on February 14, 2008. The show was also shown as a 'first-look' on Channel 4's digital offshoot E4 prior to the main channel's airing. While the show's ratings were not deemed strong enough for the main channel, they were considered the opposite for E4. For each following season, all episodes were shown first-run on E4, with episodes only aired on the main channel in a repeat capacity, usually on a weekend morning. From the third season, the show aired in two parts, being split so that it could air new episodes for longer throughout the year. This was due to rising ratings. The first part began airing on December 17, 2009, at 9:00 p.m. while the second part, containing the remaining eleven episodes, began airing in the same time period from May 6, 2010. The first half of the fourth season began airing on November 4, 2010, at 9:00 p.m., drawing 877,000 viewers, with a further 256,000 watching on the E4+1 hour service. This gave the show an overall total of 1.13 million viewers, making it E4's most-watched programme for that week. The increased ratings continued over subsequent weeks.