The press mocked the Plus/4. "INFO" (previously named INFO=64 for its strong support to the C64) showed a photo of the new (competitor) computer with the caption "Is this a joke?" and compared it to Ford's Edsel and to a dinosaur. "Compute!'s Gazette" compared the Plus/4 to "The Emperor's New Clothes". Many predicted that it would quickly fail; "INFO" gave away its review unit in a sweepstakes for readers, promising that the computer was "Sure to become a collector's item!". Even a defender of the machine acknowledged that the Plus/4 was expensive compared to the C64, and that the built-in applications' quality was poor.