The events of the week were mostly held during the day and hence primarily reached, or in some cases specifically targeted at, women, children and teachers. Indeed, it was generally accepted that women formed the bulk of the readership. Norman Lindsay, for example, wrote that "My personal opinion is that the average woman reads much better stuff than the average man". In his Authors' Week talk, Frank Dalby Davison said that "many people preferred yelling themselves hoarse at a test match or racecourse to reading a book by a cultured author".