Ralph Erskine was appointed as the architect in 1969 for the new Byker. The development was run as a "rolling programme" so local people could continue living in the area during the building work. Residents were involved in the design process and it is thought the outstanding success of Byker was as much to do with this as its innovative architecture which used a Functionalist Romantic style, differentiating the Estate from the Brutalist approach which was more common at the time.