On August 6, 2005, UPN officially ordered thirteen episodes of the series. The network later ordered a full season of twenty-two episodes of the show on November 7, 2005, amid speculation that it would be canceled. In 2006, LivingTV broadcast the series in the United Kingdom, and it was broadcast by Nelonen in Finland in 2008. UPN paired the series with "Everybody Hates Chris", "Eve", and "Cuts" to attract an "urban" audience. The network moved "WWE SmackDown" to Fridays in favor of scheduling Thursdays as focused on sitcoms. This decision was made to establish a "night of scripted programming" and to attract more advertising from film studios to promote upcoming releases. "Today" questioned the network's belief that "Love, Inc." and "Everybody Hates Chris" would appeal to the same viewership, and noted the difference in quality between the two, with "Love, Inc." cited as the inferior show. While the series retained 59% of the audience from "Everybody Hates Chris" initially, this marketing strategy proved unsuccessful when it lost a majority of the viewership in later episodes.