The show was not an immediate hit with viewers and received little promotion early on, but later achieved consistently high ratings, and the 1996 episode "Time on Our Hands" (originally billed as the last episode) holds the record for the highest UK audience for a sitcom episode, attracting 24.3 million viewers. Critically and popularly acclaimed, the series received numerous awards, including recognition from BAFTA, the National Television Awards and the Royal Television Society, as well as winning individual accolades for both Sullivan and Jason. It was voted Britain's Best Sitcom in a 2004 BBC poll. In a 2001 Channel 4 poll Del Boy was ranked fourth on their list of the 100 Greatest TV Characters. The series influenced British culture, contributing several words and phrases to the English language. It spawned an extensive range of merchandise, including books, videos, DVDs, toys, and board games.