In 1985, Gagne began airing weekly programming on ESPN, hoping to help the promotion compete with the national exposure already enjoyed by the WWF (on USA Network) and the NWA's Georgia/World Championship Wrestling (although much less successful than the WWF at the time) (on TBS). However, weekly AWA shows were not treated with any priority by the cable network, sometimes being delayed, preempted by live programming, or suffering from occasional changes in time slot, making it difficult for fans to tune in on a regular basis.