Rousseff's coalition, "For Brazil to keep on changing", was initially formed by nine political parties, which gave her the largest amount of time for advertisement on television. This was the first time that PT got more television time than its main rival, the Brazilian Social Democracy Party (PSDB). However, under Brazilian electoral law, television time must be equally allocated on the run-off. Rousseff's ads were noted for their professionalism and production quality, being rated as the best electoral program by 56% of voters.