Kidd took over a Madison-Model program that produced a 23–36–12 record from 1947 to 1955. He led the Purples to a 54–11–1 record from 1956 to 1961. His 54 wins rank him as the third winningest coach in Madison football history behind Lassiter (86 wins in 20 years) and Monty Joe Lovell (77 wins in 11 years). Kidd's .818 winning percentage is the best in Richmond Madison football history. His first team (1956) reeled off nine wins to finish the regular season undefeated and collected the most wins of any Madison team since the sport was initiated at the Richmond high school in 1921.