As development increased from downtown at the turn of the 20th century, Franklin street became a fashionable "West End" address. A desire for a West End address drove rapid real estate development of the area, changing the area from rural tobacco fields in 1880 to being almost fully developed land by the 1920s. As development accelerated, the University of Richmond (then located on Lombardy Street) was moved west to a more rural location (its present Westhampton location). During the Great Depression, many of the single-family homes in the area were converted to apartments.