Former Packer legend Willie Davis purchased and split the programming of the two stations on February 14, 1979, switching WAWA-FM to WLUM (short for We Love YoU Milwaukee!), and giving 102.1 FM its own distinct format focusing on disco music. At the time that WAWA-FM became WLUM, they also became the second station in Milwaukee to adopt the Disco format, as WNUW had already beat them to it in October 1978, even though their success would be short lived by August 1979.