Another of his network assignments was "The Morning Show", CBS' short-lived challenge to NBC's "Today" in 1954. His on-air duties included interviewing guests and chatting with a lion puppet named Charlemane about the news. He considered this discourse with a puppet as "one of the highlights" of the show. He added, "A puppet can render opinions on people and things that a human commentator would not feel free to utter. I was and I am proud of it." Cronkite also angered the R. J. Reynolds Tobacco Company, the show's sponsor, by grammatically correcting its advertising slogan. Instead of saying "Winston tastes good like a cigarette should" verbatim, he substituted "as" for "like."