In 1895, Roebuck asked Sears to buy him out for about $20,000. At Richard Sears' request, Roebuck took charge of a division that handled watches, jewelry, optical goods, and, later, phonographs, magic lanterns and motion picture machines. His business interests did not end with Sears. He later organized and financed two companies: a manufacturer and a distributor of motion picture machines and accessories. Roebuck also served as president (1909–1924) of Emerson Typewriter Company, where he invented the improved typewriter, called the "Woodstock."