Though the single did not chart on its release in summer 1997 (it was released by a small new independent label, Murgatroid, and distributed by Vital, as a double a-side 33rpm 7" vinyl b/w "You Can Only Love Someone So Much But You Can Hate Them All The Way To Hell" and as track 2 of a 4-song CD EP) it received considerable airplay from prolific UK-based DJs including John Peel, Steve Lamacq, Gideon Coe, Sean Hughes and Bob Geldof and is still occasionally heard on UK radio to the present day. It has been cited as one of the great "football songs" in the press and in online discussion/commentary.