About fifteen years earlier, in the mid-sixties, he developed a way to encrypt information in a way that the code could not be broken by others. Again, he developed this as a leader within the KRL Information Technology Laboratory. At the time, he was also studying Shannon's work on information theory and entropy, Shannon-Fano coding to use shorter codes for more frequent words or signals, etc. Bryce led a group in the areas of computer programming, applied statistics, information science, and applied mathematics. The group developed an automated way to selectively disseminate information to users based on their interest profiles and on their interest level feedback. This process is like processes used today by Google and Amazon.