Beginning in 2013, the resort has implemented a series of actions in fulfilling its vision, upgrades in public infrastructure and the hospitality sector (hotels and restaurants), shutting down problem establishments, and attracted mega projects such as the €220 million marina. Additionally, major events and festivals have been added to the calendar, to improve the quality of the resort and promote its cosmopolitan aspects. The vision set by the city is supported by the "Cyprus Tourism Strategy," which for 2030 was completed in March 2017, and which sets as a vision for Ayia Napa the following: "Ayia Napa should aspire to be regarded as one of Europe's top three beach and nightclubbing holiday destinations, with a customer value proposition (CVP) offering the best beach and marine experience in Cyprus for young adults, complemented by international standard beach clubs and nightlife."