In preparation for the 1885 general election, the creation of a new division in North West London which was potentially winnable by either the Conservatives or the Liberals excited some interest. The Conservatives were the first to select, and did so without difficulty. Lionel Louis Cohen was in his early-fifties and a leading light in the City of London Conservative Association; he was also President of the Jewish Board of Guardians. Although he was a resident of Marylebone, Cohen's wife came from Paddington. Cohen had the benefit of speeches from Lord Randolph Churchill who had been selected for Paddington South.