Disney attempted to market the film cleverly to dispel the stigma associated with G-rated films at the time. "The Princess Diaries" premiered on July 29, 2001 at the El Capitan Theatre. Prior to introducing the film, Marshall encouraged audience members to chant "G is a good rating", deliberately referencing the lack of G-rated films released that year. A princess-themed tea party was hosted following the screening, with cast members Andrews, Hathaway, Matarazzo, Moore, Goodall, Schwartzman, Von Detten and Burbano attending. In addition to Jacobson, Disney executives Bob Iger, Richard Cook, Mark Vahradian, Chuck Viane and Oren Aviv were present, as well as actors Spencer Treat Clark, David Hasselhoff, Jennifer Love Hewitt and Michelle Trachtenberg. Additionally, the tea party featured appearances by actors portraying well-known Disney Princesses, including Snow White, Cinderella, Aurora and Belle.