The Inventor proceeded to claim for the invention—the latest version of a 1930s–1950s product line from former concert violinist Joseph Less, Iowan brothers Walter and Louis, and son-in-law W. Emmett Thiessen evolved to be identifiable as the modern clip-on—"a novel method for making up the tie ... the neckband of the tie, which is useless and uncomfortable in warm weather ... [and providing means of attachment which is effective and provides no discomfort to the wearer", and in doing so achieves "accurate simulation of the Windsor knot, and extremely low material and labor costs". Notably, the company made use of ordinary ties purchased from the New York garment industry, and was a significant employers of women in the pre-war and World War II years.