The introduction of more ethnic minority characters is part of producer Diederick Santer's plan to "diversify", to make "EastEnders" "feel more 21st century". Prior to 2007, "EastEnders" was heavily criticised by the Commission for Racial Equality (CRE), for not representing the East End's real "ethnic make-up". It was suggested that the average proportion of visible minority faces on "EastEnders" was substantially lower than the actual ethnic minority population in East London boroughs, and it therefore reflected the East End in the 1960s, not the East End of the 2000s. Furthermore, it was suggested that an element of "tokenism" and stereotyping surrounded many of the minority characters in "EastEnders". The expansion of minority representation in "EastEnders" provides "more opportunities for audience identification with its characters, hence a wider appeal." Trevor Phillips, CRE chair, has said: "balanced representation of ethnic minority communities in the media matters. The industry has a key part to play in this, it is a powerful tool and can go a long way towards helping to build an integrated society."