At the age of 17, Ty signed with Bill Riordan, an international sports promoter. In just a few years, Ty was earning over $100,000 a year on the skateboarding circuit. In the 1970s, skateboarding was the fastest growing sport in the country as evidenced by the 40 million skateboards sold and the multimillion-dollar support industry of protective gear and equipment that emerged. Of the 200 professional skateboarders, only a few had that kind of success; he was a true superstar. In addition to prize money from competitions, Ty had major endorsement deals. Ty was paid $1 for every Ty Page Professional Skateboard that was sold, and he was paid for appearances, commercials, movie appearances, and to test new model boards. By the time he was 19 years old, he had an oceanfront apartment and a new Alfa Romeo Spider.