Bodybuilding developed in the late 19th century, promoted in England by German Eugen Sandow, now considered as the "Father of Modern Bodybuilding". He allowed audiences to enjoy viewing his physique in "muscle display performances". Although audiences were thrilled to see a well-developed physique, the men simply displayed their bodies as part of strength demonstrations or wrestling matches. Sandow had a stage show built around these displays through his manager, Florenz Ziegfeld. The Oscar-winning 1936 musical film "The Great Ziegfeld" depicts the beginning of modern bodybuilding, when Sandow began to display his body for carnivals.