Although the sexual content of hokum is generally playful by modern standards, early recordings were marginalized for both sexual suggestiveness and "trashy" appeal, but they flourished in niche markets outside the mainstream. "Jim Crow" segregation was still the norm in much of the United States, and racial, ethnic and class bias was embedded in the popular entertainment of the time. Prurience was seen as more antisocial than prejudice. Record companies were more concerned about selling records than stigmatizing artists and minority audiences. Modern audiences might be offended by the packaged exploitation these stock caricatures offered, but in early 20th-century America, it paid for performers to play the fool. Audiences were left on their own to interpret whether they themselves were sharing the joke or were the butts of it. While "race" musicians traded in "coon songs" crafted for commercial consumption by catering to white prejudice. "Hillbilly" musicians were similarly marketed as "rubes" and "hayseeds". Class distinctions bolstered these portrayals of gullible rural folk and witless southerners. Assimilation of African Americans and cultural appropriation of their artistic and cultural creations were not yet equated by the emerging entertainment industry with racism and bigotry.