Duncum became a villain in the beginning of 1999 and joined Curt Hennig, Barry Windham and Kendall Windham to form a faction called The West Texas Rednecks. Although originally intended to be the villainous rivals of Master P's No Limit Soldiers, a faction of rappers, the Rednecks were instead embraced by the Southern wrestling fans of WCW and were cheered over the Soldiers. While Hennig and Barry would contend for the World Tag Team Championship, Duncum would compete in singles matches on "Saturday Night" and "Thunder", including an unsuccessful attempt at winning the World Television Championship from Booker T on the April 15 episode of "Thunder".