The station was branded as "101.5 Martini On The Rockies" as KTNI, airing an adult standards format. In February 2008, it became "Indie" with a modern rock format. When the station changed, they used an on-air clicking sound effect of an iPod being randomly selected to play a song supposedly on the station's music playlist, to suggest the next song could be anything that was available on the device. This approach was used for a couple of months until it lost popularity with listeners.