Amateur wrestler, Sir Atholl Oakley got together with fellow grappler Henry Irslinger to launch one of the first promotions to employ the new style of wrestling which was coined "All–in" wrestling. Though, like many wrestlers throughout the business, Oakley would claim his wrestling was entirely legitimate, his claim was highly dubious. Under the British Wrestling Association banner, Oakley's promotion took off with wrestlers such as Tommy Mann, Black Butcher Johnson, Jack Pye, Norman the Butcher, College Boy, and Jack Sherry on the roster, while Oakley himself would win a series of matches to be crowned the first British Heavyweight Champion.