Bisexual activist Brenda Howard is known as the ""Mother of Pride"" for her work in coordinating the march, which occurred in 1970 in New York City, and she also originated the idea for a week-long series of events around Pride Day which became the genesis of the annual LGBT Pride celebrations that are now held around the world every June. Additionally, Howard along with the bisexual activist Robert A. Martin (aka Donny the Punk) and gay activist L. Craig Schoonmaker are credited with popularizing the word "Pride" to describe these festivities. Bisexual activist Tom Limoncelli later stated, "The next time someone asks you why LGBT Pride marches exist or why Pride Month is June tell them 'A bisexual woman named Brenda Howard thought it should be.'"