People who had escaped the fire then tried to assist their fellow supporters. Police officers also assisted in the rescue attempts. One man clambered over burning seats to help a fan, as did player John Hawley, and one officer led fans to an exit, only to find it shut and had to turn around. Bradford City's coach Terry Yorath, whose family was in the stand, ran onto the pitch to help evacuate people. Another player went into the office space to ensure there was nobody there. One fan put his jumper over a fellow supporter's head to extinguish flames. Those who escaped were taken out of the ground to neighbouring homes and a pub, where a television screened "World of Sport", which had live pictures from the ground. They queued there for a telephone to ring their families.