Norman Alexandroff remained the president of the college until his death on May 26, 1960, and his son, Mirron (Mike) Alexandroff, assumed the role of president by 1961. Mike Alexandroff had worked at the college since 1947 and as president, he created a liberal arts college with a "hands-on minds-on" approach to arts and media education with a progressive social agenda. He established a generous admissions policy so that qualified high school graduates could attend college courses taught by some of the most influential and creative professionals in Chicago. For the next thirty years, Alexandroff worked to build the college into an urban institution that helped to change the face of higher education.