The changing face of industrialisation in the North West of England and in the Midlands, with increasing pay rates and the provision of paid time off for industrial workers, allowed many people to enjoy an annual holiday for the first time. Many chose to visit seaside resorts such as Llandudno, Prestatyn and Rhyl in North Wales, Aberystwyth and Barmouth in Mid Wales and Barry, Tenby, Swansea and Penarth in South Wales, which among others were developed to respond to this trend.