Eventually the policy was changed, and the Jerry Lewis Cinemas were allowed to show more competitive movies. But after a decade the chain failed and both Lewis and National Cinema Corporation declared bankruptcy in 1980. In 1973, Lewis appeared on the 1st annual 20-hour Highway Safety Foundation telethon, hosted by Davis Jr. and Monty Hall. In 1990, Lewis wrote and directed a short film for UNICEF's "How Are The Children?" anthology exploring the rights of children worldwide. The eight-minute segment, titled "Boy", was about a young white child in a black world and being subjected to quiet, insidious racism, and outright racist bullying.