Because of these higher fees, scams had taken advantage of customers' unfamiliarity with pricing structure to call the legacy regional area code 809. Some scams lured customers from the United States and Canada into placing expensive calls to the Caribbean, by representing area code 809 as a regular domestic, low-cost, or toll-free call. The split of 809 (which formerly covered all of the Caribbean NANP points) into multiple new area codes created many new, unfamiliar prefixes which could be mistaken for U.S. or Canada domestic area codes but carried high tariffs. In various island nations, premium exchanges such as +1-876-HOT-, +1-876-WET- or +1-876-SEX- (where 876 is Jamaica) became a means to circumvent consumer-protection laws governing area code 900 or similar U.S.-domestic premium numbers.