By incorporating R&B infused beats in the music and not including her image on the cover artwork, marketing for the song gave the impression that Madonna was a black artist. That impression did not last long as Madonna would later convince Sire executives to shoot a music video for the song. The low-budget video directed by Ed Steinberg showed Madonna and her friends in a club singing and dancing to the song. The video helped to further promote the song and Madonna as an artist.