In 2014, A Voice for Men launched whiteribbon.org as a counter to the White Ribbon campaign. Accused of "hijacking" White Ribbon, the site was harshly criticized by Todd Minerson, executive director of The White Ribbon Campaign, who described it as "a copycat campaign articulating their archaic views and denials about the realities of gender-based violence". According to the site, its purpose is to present the view that domestic violence is "not a gendered problem". The site is used to display, according to Cosmopolitan magazine, "anti-feminist propaganda".