Coinciding with the new image, Ambrose Slade changed their name to "The Slade", which was used on their single "Wild Winds Are Blowing", released in October 1969. The single was another commercial failure. In March 1970, the band's next single, "Shape of Things to Come", was released but also failed to chart. As a result, Chandler soon moved Slade from Fontana to Polydor Records, believing a higher profile label would boost sales. The band continued recording songs for their next album, with Chandler assuming responsibility for the group's production. For the album, much of the material was written by the band.