The series, which was filmed on the Harewood family estate, was set at a home of rest for horses. Despite an apparent appeal limited to young girls with an equine interest, "Follyfoot" was actually aimed squarely at the teenage market and often had challenging things to say about the treatment of horses and animals generally in British society. The ethos of "Follyfoot" generally was to give another chance to both horses and people who had been rejected by the rest of society: the stance of the series was recognisably pro-animal, and characters who resembled the archetypes of the Pullein-Thompson sisters et al were overwhelmingly shown in a negative light. Continuity in the series was assured by the use of mainly one writer, Tony Essex, who wrote 34 of the 39 episodes.