In April 1980, at a meeting of general managers outside London, Jack Tramiel declared he wanted a low-cost color computer. When most of the GMs argued against it, he said: "The Japanese are coming, so we will keep those people out." This was in keeping with Tramiel's philosophy which was to make "computers for the masses, not the classes". The concept was championed at the meeting by Michael Tomczyk, newly hired marketing strategist and assistant to the president, Tony Tokai, General Manager of Commodore-Japan, and Kit Spencer, the UK's top marketing executive. Then, the project was given to Commodore Japan; an engineering team led by Yash Terakura created the VIC-1001 for the Japanese market. The VIC-20 was marketed in Japan as VIC-1001 before VIC-20 was introduced to the US.