On 26 July 2007, Southampton FC confirmed it had sold the station to South Wales-based radio group Town & Country Broadcasting - a firm headed by lifelong Southampton FC fan Jason Bryant (formerly of Talksport and Virgin Radio). The sale led to a rebranding of the station as 107.8 Radio Hampshire from 6 August 2007. As Radio Hampshire, the station combined adult contemporary music with information and breaking news from Southampton FC; match coverage also continued, and the station continued to be operated from the studio at St. Mary's.