It hosted international fairs, with task of promoting the economy of the Kingdom of Yugoslavia as well. On the first exhibition from September 1937, there were 883 exhibitors, 493 Yugoslav and 390 foreign (17 countries from Europe, America and Asia). It had 310,000 visitors, while at the 1931 census Belgrade had a population of 266,849. In September 1938 one of the exhibitions on the fair was the first presentation of television in this part of Europe (it will be 18 years before first television station in communist Yugoslavia will appear), by Philips. The first motor show, 1938 Belgrade Car Show, was held in March 1938.