The practice for the Mix Network stations was for each station to play a centrally produced playlist (from GWR FM itself). Songs were broadcast at the same time as neighbouring group stations and each station adopted the "Better Music Mix" tagline, to be said by local disc jockeys in between songs. Fans of the previous guises of some stations bought by the GWR Group, notably "Essex FM" and "Beacon Radio" were unhappy at the sudden re-branding of the stations, accusing the new management of reducing local output such as news bulletins and replacing local programming with networked shows such as "Late Night Love" and "The Request Fest", which originated from the Bristol studios.