A 2019 study conducted by the online rental platform Nestpick considered 110 cities worldwide with regards to factors they believed were important to Generation Z, such as social equality, multiculturalism, and digitization, and found that overall, London, Stockholm, Los Angeles, Toronto, and New York City topped the list. However, the rankings changed with respect to each of the categories considered. Oslo, Bergen (both in Norway), Stockholm, Gothenburg, and Malmö (all from Sweden) were champions of gender equality, yet Seoul, London, Boston, Stockholm, and Los Angeles best met the digital wants of Generation Z. However, given that members of Generation Z tend to be financially pragmatic, all the aforementioned cities shared a common disadvantage: high costs of living. Therefore, the Nestpick index for Generation Z could change in the upcoming years as these people grow older and have different priorities.