Cronkite was a finalist for NASA's Journalist in Space program, which mirrored the Teacher in Space Project, an opportunity that was suspended after the "Challenger" disaster in 1986. He recorded voice-overs for the 1995 film "Apollo 13", modifying the script he was given to make it more "Cronkitian." In 2002, Cronkite was the voice of Benjamin Franklin in the educational television cartoon "Liberty's Kids", which included a news segment ending with the same phrase he did back on the "CBS Evening News". His distinctive voice provided the narration for the television ads of the University of Texas, Austin, his alma mater, with its 'We're Texas' ad campaign.