The Rabbis taught that Jews are duty bound to make their children and their household rejoice on a Festival, for says, "And you shall rejoice it, your feast, you and your son and your daughter." The Gemara taught that one makes them rejoice with wine. Rabbi Judah taught that men gladden with what is suitable for them, and women with what is suitable for them. The Gemara explained that what is suitable for men is wine. And Rav Joseph taught that in Babylonia, they gladdened women with colored garments, while in the Land of Israel, they gladdened women with pressed linen garments.