After the 2005 general election, Maude returned to the Shadow Cabinet as Chairman of the Conservative Party. As the so-called Holy Spirit of Conservative modernisation, Maude set the Tory Party on the path to reform which saw David Cameron selected as Party Leader. In his first speech to the Conservative Conference as Party Chairman, Maude presented what he calls his "killer slide". The slide revealed that "voters confronted with the party’s immigration policy neutrally supported it by two to one, but when told that it was a Conservative policy the proportions reversed". The point he was making was not that sound conservative ideas damaged the Conservative Party but that 'The Conservative Party, as it was then seen, was damaging good Conservative policies". During his tenure, alongside newly elected Leader David Cameron, the Conservatives adopted the A-List of parliamentary candidates, with priority being given to women and people from ethnic minorities.