Reinhardt took a greater interest in film than most of his contemporaries in the theater world. He made films as a director and from time to time also as a producer. His first staging was the film "Sumurûn" in 1910. After that, Reinhardt founded his own film company. He sold the film rights for the film adaptation of the play "Das Mirakel" ("The Miracle") to Joseph Menchen, whose full-colour 1912 film of "The Miracle" gained world-wide success. Controversies around the staging of "Das Mirakel", which was shown in the Vienna Rotunde in 1912, led to Reinhardt's retreat from the project. The author of the play, Reinhardt's friend and confidant Karl Gustav Vollmoeller, had French director Michel Carré finish the shooting.