Natan attempted to steady Pathé's finances and implement modern film industry practices at the studio. Natan acquired another film studio, Société des Cinéromans, from Arthur Bernède and Gaston Leroux, which enabled Pathé to expand into projector and electronics manufacturing. He also bought the Fornier chain of motion picture theaters and rapidly expanded the chain's nationwide presence. The French press, however, attacked Natan mercilessly for his stewardship of Pathé. Many of these attacks were antisemitic and contained veiled homophobic allusions to Natan's supposed sexuality.