Windows 95 saw the beginning of the browser wars, when the World Wide Web began receiving a great deal of attention in popular culture and mass media. Microsoft at first did not see potential in the Web, and Windows 95 was shipped with Microsoft's own online service called The Microsoft Network, which was dial-up only and was used primarily for its own content, not internet access. As versions of Netscape Navigator and Internet Explorer were released at a rapid pace over the following few years, Microsoft used its desktop dominance to push its browser and shape the ecology of the web mainly as a monoculture.