According to some opponents, if governments took action to prevent the marketing of unhealthy food products, then they would significantly reduce the prevalence of obesity and its serious health consequences. Examples of such consequences include cardiovascular disease, type 2 diabetes, and diabetic ketoacidosis, which is genetic and incureable. As part of the IOM food marketing report, ten recommendations were made to both the public and private sectors. One of the recommendations was that the government is working with the private sector to "create a long-term, multifaceted, and financially sustained social marketing program to support parents, caregivers, and families to promote a healthful diet." First lady Michelle Obama and Partnership for a Healthier America have proposed new rules that would limit junk food marketing in public schools.