Dad's was back in 2010 as a sponsor of Conway's #24 at São Paulo, Brazil and St. Pete. The Dad's car's most notable outing came in the 2010 Indianapolis 500 when Conway's car was completely destroyed in a horrific crash on lap 199 which saw the car launch off the back tire of a car in front of it, become airborne and slam into the catch fence at . Conway survived the crash with only a broken leg. Graham Rahal filled in for Conway at Iowa on Father's Day 2010 and drove the specially designed #24 Hot Wheels/Dad's Root Beer Car. Ana Beatriz drove the Dad's Root Beer car at Chicagoland Speedway that year also filling in for Conway.