Before World War II it was very rare for white couples to adopt a child of a different race and every effort was made in order to match a child with the skin color and religion of the adoptive family. Then in 1944 the Boys and Girls Aid Society took an interest in the increasing number of minority children waiting to be adopted which focused on children from Asian American, Native American, and African American heritage. Children of Asian and Native American heritage were most easily placed outside of their racial group while those of African Americans heritage proved more difficult. The campaign was called "Operation Brown Baby" and its objective was to find adoptive homes even if from a different race, the first candidate in this operation, Noah Turner, was a Chinese baby adopted into a Caucasian family in 1947.