The university benefited greatly from the Cowboys’ presence. Coach Bob Shoup has been described as “de facto host” for the NFL team, and he was able to pick up techniques from the team by spending time around its players and coaches. Tom Landry welcomed college coaches who wanted to observe him and his staff, and he reached out to the coaches at CLU. Landry and Shoup also put together two major events each summer: a coaching clinic which drew as many as 500 people and a charity function known as the Christian Businessmen's Club Day. From its beginning, CLU held an annual “Welcome Cowboys” dinner, which was sponsored by the Community Leaders Club at Mount Clef Stadium. The Dallas Cowboys helped build locker rooms, donated weights to CLU and, from 1980 to 2002, the university awarded the Landry Medal named after the team's coach to honor those who have been an inspiration to youth. The medal was given to Nancy Reagan, Roger Staubach, Bob Hope, Charles Schulz, Sparky Anderson, Jim Murray, Gene Stallings, John Wooden, and others. Although university officials claimed CLU financially broke even by housing the team each summer, they also pointed out the benefits of the team's presence, including the nationwide media attention.