The UK design team grew further as IVC UK Ltd significantly expanded its premises and CAD facilities. This resulted in an entirely new modular design concept leading to further ground breaking digital TV products which included substantial software code. This was considered quite pioneering in the TV equipment business which had been mostly hardware dominated up to that time. The first resulting product was a dual TBC with picture moving effects and mixing, the IVC Gemini, which was released at the 1983 Montreux TV Symposium to packed crowds. Large orders were placed Europe wide, with IVC's early partner Bell & Howell undertaking distribution in some markets not covered by IVC's own network. The Gemini dual TBC was a great success selling for GB£15,000 list. It was produced at IVC UK's Reading England factory at the rate of ten per week for many years. The name Gemini was somewhat obviously chosen for the “twin” electronics.