Herb prefers personal luxury cars for what he believes is necessary for a job of his caliber. In the episode "Baby If You've Ever Wondered", he suggests an across-the-board raise (which he calculates by taking away Carlson's share of the station sales commissions). When he figures out the final sum, he tosses the calculator on his desk, declaring "Oh yes, we are definitely talking Cordoba!" This is realized in the subsequent episode "Real Families", where his car is indeed revealed to be a 1980 Chrysler Cordoba.