On October 19, 2010, the Société des bingos du Québec (SBQ) inaugurated a Kinzo hall at 8780 Boulevard Saint-Laurent in Montreal. Kinzo is a unique game concept, similar to bingo but in which multimedia sound and light shows on wall screens and illuminated ceiling fixtures add to the excitement. The SBQ launched the Kinzo pilot project after figures demonstrated that bingo was losing steam in Québec, as a way of improving the finances non-profit organizations that rely on bingo for funding. Additionally, the SBQ has created a regional investment fund to develop the bingo industry.