The 1990s saw further growth for some 1980s bands and the emergence of many new acts, as well as new goth-centric U.S. record labels such as Cleopatra Records, among others. According to Dave Simpson of "The Guardian", "n the 90s, goths all but disappeared as dance music became the dominant youth cult". As a result, the goth "movement went underground and mistaken for cyber goth, Shock rock, Industrial metal, Gothic metal, Medieval folk metal and the latest subgenre, horror punk". Marilyn Manson was seen as a "goth-shock icon" by "Spin".