In 1992, a re-launch of the station saw "The New GWR-FM" become the hub of what was "The Mix Network", a network of radio stations owned by the GWR Group (latterly GCap Media) covering southern England and Wales. The radio station's (and the group's) long held philosophy of heavily researching the average person's listening habits and tastes led by group chairman Ralph Bernard created a tightly formatted sound where popular Top 40 chart hits ex-Top 40 songs are blended in with older hits. This led to a "Better Music Mix" format which spread to other radio stations within the GWR Group, including Essex FM, Trent FM and Beacon Radio creating a mini national network.