Besides VTRs, IVC also manufactured other types of video equipment, such as studio video cameras and edit controllers. The early color cameras were used in many institutional, scientific and medical applications and were also branded for sale by Bell & Howell. The later broadcast series 7000 cameras were not as widely used due to cheaper competition emerging from far eastern manufacturers by that time, but the pioneering 7000P portable field production camera was re-engineered by IVC UK to meet the IBA broadcast code of practice and then did achieve significant broadcast success in Britain as noted in the IVC UK section above.