From 1923 to 1967, Morison was a typographic consultant for the Monotype Corporation. In the 1920s and 1930s, his work at Monotype included research and adaptation of historical typefaces, including the revival of the Bembo and Bell types. He pioneered the great expansion of the company's range of typefaces, and hugely influenced the field of typography to the present day. At Monotype, Morison obtained rights to typefaces by leading artists of the time including Bruce Rogers, Jan van Krimpen and Berthold Wolpe. Aesthetically, Morison disliked the excessive historicity of Victorian romantic fine printing, with its interest in reviving blackletter and the appearance of medieval manuscripts, but preferred a more restrained style of printing that nonetheless also rejected the harshly industrial appearance of the "batteries of bold, bad faces" of the nineteenth century.