The program was launched in November 2003, under the name Luz para Todos ("Electricity for All"), focused in regions with a low Human Development Index and toward families with total incomes equaling, up to, three times the minimum wage. The goal of the program was to provide electricity for 2.5 million rural households (approximately 12 million people) by the end of 2008. In October 2008, Rousseff acknowledged that the government would not be able to fulfill its goal in time, leaving 100,000 households behind. In April 2008, the government extended the program until 2010, in order to benefit another 1.17 million families. 49% of the program's connections are concentrated in the Northeastern region of Brazil, which represented, from January 2005 to May 2008, 37.8% of all new wiring in the region, making the Northeast surpass the Southern region in power consumption for the first time. Despite being initially advertised as being funded by the Federal Government, 90% of its cost is actually paid for by electricity consumers, through several tariffs on energy prices.