Big Daddy became the best known wrestler in British history and even had his own comic strip in "Buster" comic. Due to his popularity, Crabtree's run was extended by carefully positioning him in tag matches, allowing a host of young partners (which included Davey Boy Smith, Dynamite Kid, Gentleman Chris Adams and Steven Regal) to carry the match before tagging Daddy in for the finish. Basing a whole cartel around one performer, however, though good for television, did nothing for live events and promotion once again began losing interest.