According to one account, Maloney's career as a documentary filmmaker began when he "confronted Moore outside his Manhattan apartment in autumn 2003 with charges that he had shamelessly used his public platform to promote liberal causes." Moore "was charm itself" and pleaded guilty, adding "that if Maloney felt so strongly, he should have a crack at his own film project. So Maloney used his online video of the exchange to put out an appeal for funding." He received support from entrepreneur Stuart Browning.