Forbush Man (spelled Forbush-Man in his early appearances) is a fictional character appearing in American comic books published by Marvel Comics. Originally the mascot of Marvel's "Not Brand Echh", he is the alter-ego of Irving Forbush, a fictional employee of "Marble Comics" (a parody of Marvel). Forbush was devised in 1955 by Marvel editor Stan Lee to refer to an imaginary low-grade colleague who was often the butt of Lee's jokes. In his guise of Forbush-Man, he first appeared in 1967.