After losing the Intercontinental Championship to Owen Hart on the April 28, 1997 episode of "Raw Is War" and suffering a legitimate knee injury in a match against Mankind, Maivia returned in August 1997 and turned heel for the first time in his career by lashing out at fans who had been booing him and joining Faarooq, D'Lo Brown and Kama in the stable called the Nation of Domination. He then refused to acknowledge the Rocky Maivia name, instead referring to himself in the third person as the Rock, though he would still be billed as "the Rock" Rocky Maivia until 1998. The Rock would then regularly insult the audience, WWF performers, and interviewers in his promos.