On 8 June 2012, a blind tasting comparing red and white wines from New Jersey and Bordeaux and Burgundy wines from France was held at Princeton University during a four-day conference of the American Association of Wine Economists (AAWE). It was modelled after the Judgment of Paris event in 1976, a famous blind tasting in which California wines beat French wines. It was organized by George M. Taber, a former journalist from TIME Magazine who attended the Judgment of Paris event and later wrote a book about it, and Princeton University economics professors Orley Ashenfelter and Richard E. Quandt, New York University economics professor and "Journal of Wine Economics" managing editor Karl Storchmann, and wine shop owner Mark Censits.