The fraternity held its second general assembly in Boston on March 22, 1913. There the organization adopted its secret motto, ritual insignia including the badge and coat of arms, and the basic organization; it virtually replaced the fraternity Cole had established outside of its name. The 14th General Assembly, in 1931, recognized March 22 as Lambda Chi Alpha Day, in recognition of these achievements. In 1942, the board of directors renamed it Founder's Day. November 2, 1909 is also still recognized, so Lambda Chi Alpha celebrates two Founders Days each year.