Wet-ground mica, which retains the brilliance of its cleavage faces, is used primarily in pearlescent paints by the automotive industry. Many metallic-looking pigments are composed of a substrate of mica coated with another mineral, usually titanium dioxide (TiO2). The resultant pigment produces a reflective color depending on the thickness of the coating. These products are used to produce automobile paint, shimmery plastic containers, high-quality inks used in advertising and security applications. In the cosmetics industry, its reflective and refractive properties make mica an important ingredient in blushes, eye liner, eye shadow, foundation, hair and body glitter, lipstick, lip gloss, mascara, moisturizing lotions, and nail polish. Some brands of toothpaste include powdered white mica. This acts as a mild abrasive to aid polishing of the tooth surface, and also adds a cosmetically pleasing, glittery shimmer to the paste. Mica is added to latex balloons to provide a colored shiny surface.