Founded in 2013, Madison Sports Group, a promoter of cycling events, decided in 2015 to reinvigorate the competition through the introduction of new Six day cycling events in six major cities across the globe, which together form the Six Day Series. The series starts in London travelling across the world, where it touches down in Berlin, Copenhagen, Melbourne and Manchester, before concluding in Brisbane. Although the Six Day Series is their flagship concept, MSG have previously promoted the Rotterdam, Amsterdam and Mallorca Six Day events and are unveiling as Hong Kong the first host in Asia in March 2019.