The advertisements feature a bearded, debonair older gentleman (portrayed by actor Jonathan Goldsmith) with "Frontline" narrator Will Lyman conducting voiceovers. As Ottmar Liebert's "Barcelona Nights" plays in the background, the advertisements featured a montage of daring exploits involving "the most interesting man" when he was younger. The precise settings are never revealed, but he performs feats such as: freeing an angry bear from a painful-looking bear trap; shooting a pool trick shot before an audience; catching a marlin while cavorting in a Hemingway-esque scene with a young woman; winning an arm-wrestling match in a South American setting; surfing the killer wave; and bench pressing two young women in a casino setting, each woman being seated in a chair.