Nowadays the beer industry has become an important sponsor of Coimbra's Queima das Fitas, which has given still a wider projection to the festival, quite popular among young people from all around the country and even from Spain. During the festival's week groups of students from other universities, such as Lisbon or Porto, among thousands of other visitors, come to enjoy it. This growth in popularity has involved significant change to the festival, ever more professionalized, moving it a great distance away from its origins at the end of the 19th century. Students of more traditionalist or leftist sensibilities have occasionally decried this as an increased commercialization and commodification of their "mystique" and traditions.