On October 28, 2008 Horseland released a revamped website that included an interactive 3D world with customizable horses and avatars. A new store sold clothing and tack for the avatars. A 3D interactive world was introduced that allowed players to ride their horses and chat with other people. There were new interactive 3D jumping shows. Alongside these changes, Horseland introduced a micro-transaction pay model through Horseland "Coins" which they sold through a variety of pay options. Horseland also offered a "Premium Membership" which unlocked exclusive features in the game, such as owning a boarding stable where other players could pay to keep their horses.