After passing Kirkham, the road continues as Blackpool Road to meet the A585 and B5259 at a roundabout close to Kirkham Grammar School and Ribby Hall Holiday Village. It continues west towards Blackpool, becoming Preston New Road shortly before a crossroads with the B5260. 3 miles later, it meets the B5410, and junction 4 of the M55 motorway shortly after, entering the District of Blackpool in doing so. As Preston New Road it travels around the edge of the Mereside estate and through Marton before reaching the large Oxford Square junction, where the A587, A5073 and B5390 all join it. The A583 then loses its primary status, heading north as Whitegate Drive to the Devonshire Square junction where it meets the B5124 and B5266. It then turns west and heads into the town centre as Church Street, where the B5390 rejoins it. After passing through part of the town centre along Church Street and Abingdon Street it terminates at Talbot Square, where North Pier and the town's war memorial are located, as well as the Town Hall. At this terminus it, along with the A586, joins the A584, the road which joined the A583 near Preston.