On March 5, 1999, it was reported that Spears was planning her first headlining tour. She announced that the tour would start in July. On May 12, Tommy Hilfiger was announced as the main tour sponsor. During the time of the announcement, Spears was being featured in the company's "AllStars" campaign. On December 17, during the premiere of the music video of "From the Bottom of My Broken Heart" on "TRL", Spears called the show to announce March 2000 United States tour dates. The extension, entitled Crazy 2k Tour, was considered a prelude to her future world tour, Oops!... I Did It Again World Tour. The leg's main sponsor was Got Milk?. Media director Peter Gardiner explained, "Britney is magic with teen-age girls, and that's an absolutely crucial target for milk". Spears shot an advertising campaign to be shown before her performances began. The secondary sponsor was Polaroid and the corporation released the I-Zone as the tour's official camera. Spears used the I-Zone onstage to take pictures of the audience and further promote the product. The show was divided into segments, separated by interlude, ending with an encore. The set list consisted of songs from her debut album and several covers. Some changes were made during the 2000 leg, with the covers replaced by songs from her second studio album, "Oops!... I Did It Again". The tour received positive critical appreciation. During the tour, Spears was accused of lip synching, although she denied these claims. On April 20, 2000, the concert at Hilton Hawaiian Village in Honolulu, Hawaii, was taped. It was slightly altered from its Crazy 2k incarnation and featured different costumes. On June 5, 2000, it was broadcast on Fox. The special was aired several times during the year. On November 21, 2000, JIVE Records released the "Live and More!" DVD, which included the Fox special. It was certified triple Platinum by the RIAA for shipping 300,000 units.