In April 1994, Booth American Company merged with Broadcast Alchemy to become Secret Communications. In August, Chancellor Media acquired the station from Secret Communications. In 1997, Chancellor Media and Evergreen, which already owned WKQI "Q95.5" and WQRS, later merged to form AMFM, Inc. In November 1999, AMFM, Inc. was purchased by Clear Channel Communications. WJLB and sister station WMXD have been under the Clear Channel banner ever since. Over the last several years, WJLB has shifted to a more younger emphasizing playlist with more Hip Hop and less Old school and House music which the station was built on in the 1990s through 2005.