Novak, who also writes for the show, commenting on the fourth season, said, "We wanted him to dress as obnoxious as possible. As much black as possible." This season also includes episodes that exhibit Ryan's social life outside the workplace, such as showing his studio apartment in Manhattan. Over the season, he also becomes increasingly arrogant, condescending and ambitious, speaking almost exclusively in business buzzwords. In "Dunder Mifflin Infinity", Ryan presents his concept of Dunder Mifflin Infinity, a new website, to the Scranton branch, and gives a BlackBerry to all of the main employees. He is eager to show off his newfound wealth. His occasional brushes with Kelly remain tense. In "Money", Darryl for the first time expresses his romantic desire for Kelly as he claims to "get excited every time I see that little dude (Ryan) walk through the door". It is also apparent that his new corporate peers also do not care for him; one employee yells at Ryan to get out of his office, and another tells Michael and Dwight, "it was funny to see Ryan all embarrassed".