Bird later recalled that he clashed with executives who wished to add characters, such as a sidekick dog, set the film in the present day, and include a soundtrack of hip hop. This was due to concerns that the film was not merchandisable, to which Bird responded, "If they were interested in telling the story, they should let it be what it wants to be." The film was also initially going to be released under the Warner Bros. Family Entertainment banner, the logo for which featured mascot Bugs Bunny in a tuxedo as seen in the film's teaser trailer. Bird was against this for a multitude of reasons, and eventually got confirmation that executives Bob Daley and Terry Semel agreed. Instead, Bird and his team developed another version of the logo to resemble the classic studio logo in a circle, famously employed in "Looney Tunes" shorts. He credited executives Lorenzo di Bonaventura and Courtney Vallenti with helping him achieve his vision, noting that they were open to his opinion.