Composition is another visual tool that has the ability to affect information processing and influence in consumer perceptions. Studies have shown that consumers in western countries will associate products that are right aligned or placed on the right side of a display to be higher quality. Humans also have a center bias, which makes products that are centered or symmetrical in composition or display seem intrinsically more pleasing. Products that are centered in composition or have centered elements are perceived as being more attractive, popular, and important than products that are left aligned or right aligned. When an object is centered compositionally, it easier for a viewer to interpret and understand. It becomes more “fluent” and is therefore viewed as being more aesthetically pleasing.