By the start of the 2010s, the traditional entertainment-based variety of children's programs that had been popular for years had vanished from broadcast television, which was now being replaced by mostly unscripted (and less profitable) E/I-compliant programs; however, the decreasing number of more entertainment-based children's shows - due largely to tighter regulations on educational and advertising content has led to a substantial erosion in the audience for children's programs on commercial broadcast television overall due to its limited creative options for producers. The weekday time periods that were traditionally reserved for children's programming are now ceded to court shows, talk shows, reality television, tabloid television, newsmagazines or off-network syndicated reruns of network television programs. Many of these local stations still have to air a bare minimum of the weekly three-hour requirement of E/I rated programming that was be reported by the federal government to qualify for their license; mostly in the early morning periods (on weekdays, this is most commonly between 7 and 9 a.m.), or once-a-week on Saturday mornings just to have the bare minimum of content that needs to be set. Or, the local networks air these specific programming when children have no realistic ability to watch the programming presented to them, because they're at a timeslot when they're at school, an example of work-to-rule or at worst malicious compliance. (E/I regulations prohibit airing the shows at times when children are asleep; however, this regulation also previously prohibited shows from counting towards E/I if they air before school in most jurisdictions, but it does not prohibit airing them while they are on the school bus or at school. In July 2019, the FCC revised that rule and opened up the 6 a.m. hour to allow E/I programs to be shown in that slot.)