The station honored its history and tradition on several occasions. In 1984, WKLS celebrated its 10th anniversary by airing a Labor Day countdown of the top 296 songs from 1974 to 1984. The station's 30th anniversary was recognized in 2004 with several promotions. Listeners were asked to write to the station and reminisce about events in their lives, in which 96 Rock played a memorable role. Some of this correspondence was read on the air and posted on the station's website.