On June 21, 2010, a press conference was held at Harbour Station in Saint John to officially announce the move. A naming contest was held in conjunction with Rogers Communications titled "Got Name?" where fans could text their choice of name via text-messaging. The choices for the names were: Millrats, Fog, Shamrocks, Fire, and Rip Tide. The fans could also select their own. On July 27, Ian McCarthy, president of the team, announced that with overwhelming support, the Mill Rats moniker would remain the same, although a space was added between the two words. A new logo was also unveiled.