The CIW's national Campaign for Fair Food educates consumers on the issue of farm labor exploitation – its causes and solutions – and forges alliances between farmworkers and consumers that enlist the market power of major corporate buyers to help end that exploitation. The CIW's Campaign for Fair Food has secured agreements with fourteen major food retailers, including Yum! Brands, McDonald's, Compass Group, and Walmart. In 2010, the campaign resulted in the creation of the Fair Food Program (FFP), following an historic agreement between the CIW and the Florida Tomato Growers Exchange to implement the "Fair Food Code of Conduct" on 90% of the state's tomato farms, affecting approximately 30,000 acres of production and tens of thousands of workers.