The nationally syndicated program "Elvis Duran and the Morning Show" was carried by WWPW from September 2012 until February 11, 2014. When Duran was discontinued, the station warned listeners about the change, and directed them to the iHeartRadio website and smartphone app. WWPW went a month without a morning show, playing music during morning drive time, calling it "The Most New Hit Music in the Morning", until the station debuted a local morning show on March 17 with Scotty K, Riley Couture and Bret Mega.