At the end of 1995, Pillman developed his "Loose Cannon" gimmick, cultivating a reputation for unpredictable behavior. During this period of time, Pillman changed his once Hollywood Blond and Flyin' Brian clean athletic look for an edgy, out of control image. Even his allies in the Horsemen, especially Anderson, were wary of his behavior and tried in vain to keep him in check. Almost all of the time Pillman could be seen wearing leather vests, sunglasses, jewelry and graphic T-shirts with skulls, monsters and sayings on them. Pillman frequently blurred fact and fiction with his worked shoots. In a match with Eddie Guerrero on the January 23, 1996 episode of "Clash of the Champions XXXII", Pillman grabbed commentator Bobby Heenan by the collar, causing Heenan (who had a history of neck problems) to blurt out "What the fuck are you doing?" live on the air.