In the mid 1990s in recognition of Arlon's wide range of experience in so many fields, the music industry invited him to be executive producer for the debut of their first major award show. Now known as The BRIT Awards, it was Arlon who produced and directed the show for the first two years so creating a prestigious profile for British pop music. It was he who first brought it to television and who then went on to sell the TV rights world–wide on behalf of the British Phonographic Industry. Arlon received the gold Novello Award for his outstanding contribution to the music industry.