Consumer demand increased for the watches, despite resistance from jewelers because of the low 50% markup, and Timex opened new distribution channels including department stores, cigar stands, drug stores, and other mass market outlets. By 1962, the Timex brand held the number one market share position in the United States, where one out of every three watches sold was a Timex. Foreign markets were added with company sales offices in Canada, Mexico, France, Great Britain, Germany, and Portugal, as well as distributors in about 20 other countries. Plants were built in the United States, Europe, and Asia.