Discount stores (as well as Department stores) have had records produced by them by various record producing companies since the 1910s. It was fashionable for a chain like McCrory's or Kress to have their own exclusive label. Most of these records contained songs also available on many other 'exclusive' labels. (For example from the 1920s into the 1930s, Paramount produced the 'Broadway' label for Montgomery Ward, Cameo produced the 'Romeo' label for Kress, Columbia produced the 'Diva' label for W.T. Grant, and Plaza produced the 'Oriole' label for McCrory's, among many others.)