Winchell started "negotiating with Metromedia in 1970 to syndicate the 305 color segments of the show" but nothing came of it. Finally, "Winchell offered to purchase the tapes outright for $100,000. Metromedia responded with an ultimatum...: Agree on a syndication plan or the tapes will be destroyed." When Winchell did not agree, Metromedia carried out with its threat and the tapes were erased and destroyed. Winchell sued Metromedia and in 1986 a jury awarded him "$3.8 million for the value of the tapes and $14 million in punitive damages against Metromedia." Metromedia appealed the award all the way to the Supreme Court but was unsuccessful.