The film attracted little attention from major Hollywood studios, until post-production, when companies such as Warner Bros., Paramount, and Orion expressed interest in purchasing the film. Nelson Entertainment, which held the North American distribution rights, licensed theatrical exhibition to Warner as part of an incentive to lure Gibson into making "Lethal Weapon 3". Despite Nelson owning a home video arm, they sold the video rights to Warner as well. Warner Bros. attempted to attract high schools with study guides and vouchers for students. An hour-long educational video titled "Mel Gibson Goes Back to School" was released in conjunction with the film, showing the actor lecturing "Hamlet" to a group of high-school students in Los Angeles.