For a time, upscale German appliance manufacturer Miele acted as a direct importer of Henkel's Persil products into Canada and the United States, where they could be purchased only at licensed appliance dealers. It was marketed as a premium German detergent that was the "officially recommended" detergent for its washing machines. Due to this exclusive import agreement and specialty positioning at appliance dealerships, it retailed for up to $40/box in Canada. It was later replaced by Miele's own brand laundry products.