On 12 May 2010, the Competition Commission stood by its provisional decision to retain the contracts rights renewal system, but it added that the mechanism should be dropped at some point, and that the entire UK TV ad sales market needs a review. "ITV1 remains a 'must have' for certain advertisers and certain types of campaign", said the chairman of the CRR review group at the Competition Commission, Diana Guy. "Despite all the changes in this market, no other channel or medium can come close to matching the size of audience that ITV regularly provides. So the essential reason for the CRR undertakings remains: to protect advertisers and other commercial broadcasters". The ITV chief executive, Adam Crozier, said that the ruling was "out of touch and damaging for the interests of creative Britain". He added that it was "unlikely" that ITV would look to seek a judicial review, but that ITV would redouble its lobbying campaign for a liberalisation of regulation and "urgent modernisation" of competition law. But the commission said there was "virtual unanimity" among advertisers, media agencies, commercial broadcasters, and trade bodies, that CRR should be kept "in some form". The commission confirmed that the CRR remedy should be broadened to include ITV+1 and ITV's high definition channels.