Carma Labs began producing the product in squeezable tubes in 1988. In 1989 it began producing it in stick form which had been the longtime form factor for ChapStick and Blistex, Carma's major competitors in the lip balm market. After these expansions within the company's production, in 1993, it was estimated that 9% of the lip balm market was held by Carma Labs. Alfred Woelbing continued to drive to the offices every day until 1997 when he suffered a stroke. He continued to come into the office at least once a week after this, until he died in 2001 at age 100.