Sweet ruled that Universal had acted in bad faith by threatening Nintendo's licensees and that it had no right over the name "King Kong" or the characters and story. He further held that there was no possibility for consumers to confuse Nintendo's game and characters with the "King Kong" films and their characters. Universal appealed the case, but the verdict was upheld. The case was a victory for Nintendo, which was still a newcomer to the U.S. market. The case established Nintendo as a major player in the industry and arguably gave the company the confidence that it could compete with the giants of American media.