In 2010, Cultura Profética released "La Dulzura", the group's first album on its own record label, La Mafafa. While discussing the decision to create an independent record label, Rodríguez explained "I can't deny we spoke with different labels, but we didn't find anything favorable. Labels are going through tough times and we decided to brave it on our own." Many of the songs on the album were written and performed during the band's extensive touring beginning in 2007, and the songs went through numerous transformations during this time. Before the album's official release, the band posted songs on the internet, including "La Complicidad", which became a radio hit in Puerto Rico. "La Dulzura" debuted at number five on "Billboard"'s Top Latin Albums Chart.