In 2007 the European Commission funded the Award for Design Management Innovating and Reinforcing Enterprises (ADMIRE) project for two years, as part of the Pro Inno Europe Initiative, which is the EU's "focal point for innovation policy analysis, learning and development". The aim was to encourage companies – especially small and medium enterprises (SMEs) – to introduce design management procedures to; improve their competitiveness, stimulate innovation, establish a European knowledge-sharing platform, organize the Design Management Europe Award, and to identify and test new activities to promote Design Management.