Later in 1973, the album would achieve commercial success in Canada after it was released there by Polydor, reaching No. 40. In a 1975 interview, Holder said: "Actually, "Play It Loud" did nothing at first. When it came out, we hadn't had any hit records, or any success, and it sold a few. It sold about ten thousand copies, something like that. But over the years, over the last four years since we've been having hits, it's still been selling slowly, slowly, and about two weeks ago, it reached a silver album."