The album received mixed reviews from critics, many of whom compared its nature to Braxton's other work but found the stylized production and original material too contemporary to conjure images of Christmas. Upon its release, "Snowflakes" debuted at number 119 on the US "Billboard" 200, and at number 57 on "Billboard"s Top R&B/Hip-Hop Albums chart. While it remains her lowest-charting album as of 2018, it eventually earned a gold certification by the Recording Industry Association of America (RIAA). Singles such as "Snowflakes of Love" and "Christmas in Jamaica" became a minor success on the adult contemporary charts.