However, writing for "The New York Times", Quentin Hardy said that "the sour grapes version is that Google Plus isn’t getting anything like the buzz or traffic of Facebook, so Google is figuring out other ways to make the service relevant". However, Hardy did note that the integration between Google+ and other, more popular Google services, including Hangouts, meant "it’s still early on, but it’s easy to see how this could be an efficient way to bring workers to a virtual meeting, collaborate during it and embed in a calendar the future work commitments and follow-up that result".