During the 1980s and 1990s, Forbush Man became the mascot of the Marvel Age news magazine for much of its nine-year run. He also was a staple cast member in the satirical title "What The--?!", an ensemble book that encompassed and poked fun at the Marvel Universe. In 1993, "What The?!--" published a story chronicling the death of Forbush Man. The story was a parody of DC Comics' "Death of Superman" story arc, and featured Forbush Man dying in battle against the villain Dumsday, a parody of DC's Doomsday.