His reputation in the tabloids increased when he married the much younger Maxine Sanders in a handfasting ceremony, and subsequently the duo began to refer to themselves as the "King and Queen of the Witches", at one point claiming to have the allegiance of 1,623 witches, and 127 northern covens. His tradition, which was later coined as "Alexandrian" by Stewart Farrar, an initiate of Sanders, incorporated aspects from ceremonial magic and the Qabalah, as well as Judeo-Christian iconography. Sanders justified this by claiming that his version of Wicca and Christianity were both forces for good, battling against the forces of darkness which were practised by Satanists and black magicians.