Looking to do a family film, Johnny Depp visited the Walt Disney Studios in 2001 when he heard of plans to adapt the Pirates of the Caribbean ride into a film. Depp was excited by the possibility of reviving an old Hollywood genre, and found the script met his quirky sensibilities: the crew of the "Black Pearl" were not in search of treasure but trying to return it to lift a curse on them, and the traditional mutiny had already occurred. Depp was cast on June 10, 2002. Producer Jerry Bruckheimer felt Depp would give the film an edge that could draw teenage and adult audiences despite Disney's reputation for soft children's fare.