He argued that the European-American population of the U.S. would never tolerate the social integration proposed by activists like Du Bois and that campaigns for such integration would only encourage anti-black riots and lynchings. He openly conceded that the U.S. was a white man's country and thus did not think African Americans could expect equality within it. He thus opposed attempts at social and economic integration of the races within the country. Garveyism promoted the view that whites had no duty in assisting blacks achieve racial equality, maintaining that the latter needed to advance themselves on their own initiative. He promoted racial separatism, but did not stress the idea of racial superiority. He also rallied against Eurocentric beauty standards among blacks, seeing it as an impediment to black self-respect.