The book recounts how Erhard's childhood events, job positions and self-education lead to the development of the est training. Born Jack Rosenberg, Erhard was an inquisitive child who was close to his mother. In his student years, he read profusely and earned superior grades. As a teenager, Erhard experienced both conflicts with his mother and a growing dissatisfaction with his life. Shortly after graduating from high school he married his girlfriend Pat Campbell, who had become pregnant. Instead of pursuing his plans for higher education, he took on a variety of jobs including meat-packing, heating and plumbing, estimating and selling cars. By the age of 21, Erhard had become the top car salesman at the dealership he worked for. By the time he was 25, Erhard and his wife had four children and he was feeling increasingly restless and constrained. He formed a friendship with a woman named June Bryde, which gradually deepened into an affair. He secretly arranged a flight from Philadelphia, Pennsylvania with June in 1960, leaving behind his wife and their four children, who would not hear from him for twelve years. The couple settled for a time in St Louis, and it was at this time that he changed his name to Werner Erhard with June changing hers to Ellen Erhard. After more work in car sales, Erhard joined the sales staff of "Parents Magazine" and was rapidly promoted to training manager and eventually appointed Vice-President in 1967. During this period Erhard moved frequently to different parts of the US as dictated by the demands of the job, finally settling in San Francisco. When "Parents Magazine" was sold to the Time-Life group, he was recruited by the Grolier Society as Divisional Manager. According to Grolier vice-president John Wirtz the intention of appointing Erhard was that he would bring “integrity, honesty and straightforwardness” to their sales practices.