In recent times, Malik has had one-on-one meetings with President of Pakistan, Prime Minister of Pakistan, Prime Minister of India and other world leaders. In 2007, Malik and his party launched a campaign known as "Safar-i-Azadi" (Journey of Freedom). His journeys to meet some select world leaders was to create an atmosphere of anti-Indian sentiment among the public; which had lasted for over one year. During this time Yasin Malik and his colleagues visited about 3,500 towns and villages of Kashmir promoting an anti-Indian stance.