On the following episode of "Impact!" Dinero started collecting donations in order to help those in need, however, after a vignette, filmed secretly by Samoa Joe's associate Okato, where Dinero visited a strip club, his true motivations were questioned by Joe on the January 6, 2011, episode of "Impact!". On the January 27 episode of "Impact!", Dinero completed his heel turn, talking down to the crowd at the Impact! Zone and confessing his dislike of Samoa Joe. On February 13 at Against All Odds Dinero was defeated by Joe in a singles match. After the match Dinero attacked Joe and bloodied him. On the following episode of "Impact!", Joe got his revenge on Dinero by giving him a muscle buster through a table, after Okato prevented him from escaping the ring. On the March 10 episode of "Impact!", Dinero defeated Joe in a rematch between the two, after hitting him with a chain. On April 17 at Lockdown, Joe defeated Dinero in a steel cage match.