Woodward's fortunes declined as customers gravitated toward suburban shopping malls during the 1960s. The relocation of the Eaton's department store from West Hastings and Richards (a few blocks away), to the uptown location of Pacific Centre in the 1960s, signaled the demise of West Hastings Street as the central retail district of the city. This was further exasperated by the deindustrialization of the old city centre, which lead to the migration of working class residents out of the area and the loss of an important source of clients. Immediately following deindustrialisation was the expansion of the quaternary sector of the post-industrial economy over at the West End, shifting major economic activities to the new city centre near Burrard and Georgia streets, further reducing Woodward's prominence.