Colors is the first and most important component when communicating through visuals. Colors displays an in-depth connection between emotions and experiences. Additive and subtractive color models help in visually communicating aesthetically please information. Additive color model, also known as RGB color (Red, Green, Blue) goes from dark to light colors, while subtractive color model is the opposite. The subtractive color model includes the primary CMYK colors (Cyan, Magenta, Yellow, Black) which go from light to dark. Shape is the next fundamental component that assists in creating a symbol that builds a connection with the audience. There are two categories that shapes can fall under: Organic or Biomorphic shapes, and Geometric or Rectilinear shapes. Organic or biomorphic shapes are shapes that depict natural materials (which include curvy lines), while Geometric or Rectilinear shapes are shapes that are created by man (including triangles, rectangles, ovals, and circles).