As a part of the re-branding in 2006, FM 102/1 has held an annual Big Snow Show — the first including My Chemical Romance, Rise Against and Red Jumpsuit Apparatus at the Riverside Theater (Milwaukee) on Wednesday, December 13, 2006. 2007's BSS was held in the same location on Sunday, December 16 with Coheed and Cambria, Jimmy Eat World, Shiny Toy Guns and The Starting Line. In 2008, Big Snow Show 3 switched venues to its current home at The Rave/Eagles Club with headliners Death Cab For Cutie, Jack's Mannequin and The Ting Tings on Tuesday, December 2.