In 1933, the Jacksons moved back to Greenville, South Carolina. After first opening a barbecue restaurant, Jackson and his wife opened "Joe Jackson's Liquor Store", which they operated until his death. One of the better known stories of Jackson's post-major league life took place at his liquor store. Ty Cobb and sportswriter Grantland Rice entered the store, with Jackson showing no sign of recognition towards Cobb. After making his purchase, Cobb finally asked Jackson, "Don't you know me, Joe?" Jackson replied, "Sure, I know you, Ty, but I wasn't sure you wanted to know me. A lot of them don't."