Freeport is known as the "Pretzel City", and its public high school's team is named the Pretzels. The nickname is a reminder of Freeport's ethnic heritage; in the late 1850s, many Germans, both from Pennsylvania and from their European homeland, resettled in Stephenson County bringing with them their love of pretzel snacks. In 1869, a German immigrant named John Billerbeck established the Billerbeck Bakery, which distributed so many pretzels to residents that the local newspaper later dubbed Freeport the "Pretzel City". The city later capitalized on this nickname in 2003 by starting Freeport's first Pretzel Festival.