Richard Neville arrived in London from Australia where he had edited "Oz" (1963 to 1969). He launched a British version (1967 to 1973), which was A4 (as opposed to "IT"'s broadsheet format). Very quickly, the relaunched "Oz" shed its more austere satire magazine image and became a mouthpiece of the Underground. It was the most colourful and visually adventurous of the alternative press (sometimes to the point of near-illegibility), with designers like Martin Sharp. Other publications followed, such as "Friends" (later "Frendz"), based in the Ladbroke Grove area of London, "Ink", which was more overtly political, and "Gandalf's Garden" which espoused the mystic path.