In May 1989, Better Homes and Gardens on Ten, began replacing Neighbours every Fridays due to Ten’s NRL coverage. Friday's episodes of Neighbours airs on Thursdays at 7:30 pm, this carried on until Mid/late 1994. In March 1992, the show moved to the 6:30 pm Monday to Thursday timeslot to avoid direct competition from rival soap opera "Home and Away" on the Seven Network. In 2011, Ten moved "Neighbours" to its digital secondary channel 10 Peach (formerly Eleven), due to poor ratings. The show began screening on 10 Peach on 11 January 2011, the channel's launch day. "Neighbours" currently airs at 6:30 pm each weeknight, and is the longest running drama series in Australian television.