Historically, the sports coverage now produced by Westwood One was branded as CBS Radio Sports and, like the news features, associated with the CBS Radio Network; however, after CBS began managing the original Westwood One in the mid-1990s, the sports broadcasts would come under the Westwood One banner (with both identities used in the late 1990s), a practice that would continue even after CBS stopped managing Westwood One in 2007. CBS launched a 24/7 sports radio network, "CBS Sports Radio" in fall 2012 through Cumulus Media Networks, owned by Cumulus Media (Cumulus Media Networks was merged into Westwood One in 2013, following Cumulus' acquisition of Westwood One).