"What Time Is Love?" became one of the KLF's central tracks, dubbed their "three-note warhorse of a signature tune" by Bill Drummond, in reference to the three-note bassline which, together with a high-pitched refrain on two notes (B bending to F#) characterises the song. The bassline is very similar to the one used by Anne Clark the electronic musician in her 1984 song "Our Darkness" and to the guitar introduction to the song "Heaven on Their Minds" from the musical Jesus Christ Superstar.