"Secessionist Ware" was arguably the last boldly innovative move made by Mintons in terms of design. After World War I wares became rather more conventional. The Minton factory in the centre of Stoke was rebuilt and modernised after the Second World War by the then managing director, J. E. Hartill, a great-great-great grandson of Thomas Minton. But the firm shared in the overall decline of the Staffordshire pottery industry in the post-war period. The tableware division was always the mainstay of Minton's fortunes and the post-1950 rationalisation of the British pottery industry took Mintons into a merger with Royal Doulton Tableware Ltd. By the 1980s Mintons was only producing a few different shapes but still employed highly skilled decorators.