In 2007, 42 Entertainment created "The Vanishing Point" for Windows Vista, which offered a sub-orbital trip to space as a grand prize. The company was also behind "Year Zero", which had them working with Trent Reznor to build out a world for the Nine Inch Nails album "Year Zero". The "Year Zero" game was hailed by "Rolling Stone" as "the most innovative promotion scheme since the leaked sex tape." Although Reznor insisted that the game was an extension of the album rather than a marketing attempt, it nonetheless was awarded a Cyber Grand Prix for digital marketing at the 2008 Cannes Lions.