While design management had its origins in business schools, it has increasingly become embedded in the curriculum in design schools, particularly at the postgraduate level. Teaching design to managers was pioneered at the London Business School in 1976, and the first programme of design management at a design school was started in the 1980s at the Royal College of Art (RCA) and DeMontfort, Middlesex and Staffordshire Universities. Although, in the UK, some design management courses have not been sustainable, including those at the RCA, Westminster and Middlesex, other postgraduate courses have flourished including ones at Brunel, Lancaster and more recently the University of the Arts with each providing a specific point of view on design management.