"Danger Unlimited" was intended as an ongoing series, but it ended abruptly after just four issues at Byrne's decision, due to less-than-anticipated sales brought on in part by the mid-1990s collapse of the American comic industry. Byrne himself provided insight into this collapse (or Wall Street-like "normalization") in the letter column to issue #4. Byrne had intended the series to capture a wider, younger audience with a lower cover price and no content that would require a "mature" warning. Low pre-sales and long lead times gave him less revenue, so he made the decision that it was unprofitable to continue work on the title.