Except for the opening shot, the movie's filming was done in Madumalai forest. The opening shot was done in Madras in a studio on 9 January 1977. "Adavi Ramudu" was the first film for which NTR had given dates for more than a month (35 days) out of Madras. It is NTR's first color film shot in Cinemascope. This was also the first film that used a Cinemascope lens imported from Japan by Prasad Labs (Madras). Earlier Cinemascope films "Alluri Seetharamaraju" and "Kurukshetram" were done with a lens brought from Mumbai. Cameraman Vincent first worked with NTR much earlier, for the film "Sontha Ooru" produced by Sree Ghantasala, and this was the second film for him with NTR after a long time.