The practice of managing design to achieve a business objective was first documented in 1907. The Deutscher Werkbund (German Work Federation) was established in Munich by twelve architects and twelve business firms as a state-sponsored effort to better compete with Great Britain and the United States by integrating traditional craft and industrial mass-production techniques. A German designer and architect, Peter Behrens, created the entire corporate identity (logotype, product design, publicity, etc.) of Allgemeine Elektrizitäts Gesellschaft (AEG), and is regarded as the first industrial designer in history. His work for AEG was the first large-scale demonstration of the viability and vitality of the Werkbund's initiatives and objectives and can be considered as first contribution to design management.