"Queer Eye for the Straight Guy" quickly became a surprise success, resulting in merchandising, franchising of the concept internationally, and a woman-oriented spin-off, "Queer Eye for the Straight Girl". "Queer Eye" won an Emmy Award for Outstanding Reality Program in 2004. The series' name was abbreviated to "Queer Eye" at the beginning of its third season to include making over individuals regardless of gender or sexual orientation. "Queer Eye" ended production during June 2006 and the final episode aired on October 30, 2007. During September 2008, the Fine Living Network briefly aired "Queer Eye" in syndication.