In late 2009, Gnarr founded the Best Party with a number of other people who had no background in politics, including Einar. The Best Party, which is a satirical political party that parodies Icelandic politics and aims to make the life of the citizens more fun, managed a plurality in the 2010 municipal elections in Reykjavík, with the party gaining six out of 15 seats on the Reykjavík City Council (34.7 percent of the vote). Einar, who was second on the party's list behind Jón, won one of the seats on the city council.