Letterpress is considered a craft as it involves using a skill and is done by hand. Fine letterpress work is crisper than offset litho because of its impression into the paper, giving greater visual definition to the type and artwork, although it is not what letterpress traditionally was meant for. Today, many of these small letterpress shops survive by printing fine editions of books or by printing upscale invitations, stationery, and greeting cards. These methods often use presses that require the press operator to feed paper one sheet at a time by hand. Today, the juxtaposition of this technique and offbeat humor for greeting cards has been proven by letterpress shops to be marketable to independent boutiques and gift shops. Some of these printmakers are just as likely to use new printing methods as old, for instance by printing using photopolymer plates on restored vintage presses.