On 13 November 2006, a new set of idents replaced the previous set which debuted in January, the theme being "alive with colour". The initial set consisted of "Beach", "Bike", "Lake", and "Market"; "Basketball" and "Pavement Art" were added later in the year. They were created by Blink Productions for ITV, unlike the old idents which were masterminded by Red Bee Media. The logo remained the same in essence; only the "itv" lettering was inverted from its previous white state to black, to allow it to stand out against the yellow more.