In the Treaty of Broad River (1756), Attakullakulla agreed to a Cherokee land cession to the English, in exchange for their promise to build forts in Cherokee territory to protect their women and children while the men were fighting with the British in the French and Indian War. He honored treaty promises to the English but was opposed by fellow Cherokee for doing so. He also played the colonies of South Carolina and Virginia against each other in order to secure fair trading practices for his people.