On March 11, 1991, KKBQ introduced its new Morning Zoo, starring veteran deejay Cleveland Wheeler, who had pioneered the Zoo format while working for WRBQ-FM in Tampa Bay, Florida. Along with his cohosts Nancy Alexander and T.R. Benker, Wheeler planned to introduce a more positive and energetic show, focusing on local comedy routines rather than nationally syndicated comedy, and he vowed to stop playing rap music. The Morning Zoo was officially cancelled on August 17, 1991. At the same time, KKBQ quietly dropped its nine-year-old format and replaced it with a "rock hits" playlist. Featuring music by artists such as Depeche Mode, 38 Special, Tom Petty and Bryan Adams, the new format was designed to appeal to older listeners.