The theory suggests that the problem of consciousness can be approached fruitfully by beginning with the human group and collective phenomena: community, language, language-based communication, institutional, and cultural arrangements. A collective is a group or population of individuals that possesses or develops through communication collective representations or models of "we" as opposed to "them": a group, community, organization, or nation is contrasted to "other"; its values and goals, its structure and modes of operating, its relation to its environment and other agents, its potentialities and weaknesses, strategies and developments, and so on.