WBKO's home market area is very small, so WBKO's terrestrial signal covers all of the Bowling Green media market, and spills into nearby portions of three neighboring market areas. The signal can be picked up as far west as Hopkinsville, as far north as the Rough River Lake area—Owensboro and Elizabethtown, as far east as Columbia, and as far south as the far northern suburbs of Nashville. People with over-the-air antennas in the northeast side of Clarksville, Tennessee can also pick up WBKO's signal.