On December 15, 2010, Special Advisor to President Barack Obama Elizabeth Warren announced that she had selected Cordray to lead the enforcement arm of the newly created United States Consumer Financial Protection Bureau (CFPB), saying, "Richard Cordray has the vision and experience to help us build a team that ensures every lender in the marketplace is playing by the rules." In announcing his appointment to this position Cordray also said that he intended to once again run for statewide office in Ohio in 2014. Cordray described the opportunity to "The Wall Street Journal" as a chance to resume "... in many ways doing on a 50-state basis the things I cared most about as a state attorney general, with a more robust and a more comprehensive authority."