Risks arise when little is known and understood about a particular situation. The chances of risk are minimized whilst one has better knowledge of the opportunities and consequences that could follow a situation. In order to reduce risk, a full analysis of potential best and worst results is required. Before taking into consideration any plan, people should be aware of the consequences of both success and failure. Not only the internal aspects - capability, expertise and willingness of staff- but also the external aspects of an organisation - stakeholders, customers, clients - should be assessed.