From the outset, it was clear that Negroponte thought that the key to reducing the cost of the laptop was to reduce the cost of the display. Thus, when, upon return from Davos, he met Mary Lou Jepsen, the display pioneer who was in early 2005 joining the MIT Media Lab faculty, the discussions turned quickly to display innovation to enable a low-cost laptop. Convinced that the project was now possible, Negroponte led the creation of the first corporation for this: the Hundred Dollar Laptop Corp.