Sir John Elliot Acting General Manager (1947); Assistant General Manager (1933 to nationalisation); Public Relations Assistant (1925–1933). Noted for being Britain's first expert in public relations, Elliot was brought in by Sir Herbert Walker after bad press was received following service delays and consolidation of the newly created company. Elliot suggested that the Southern's express passenger locomotives should be named, representing positive publicity for the railway, while distinctive locomotive liveries and well-known posters were created under his direction. He continued to serve the railways after nationalisation in 1948, and became Chairman of London Transport in 1953.