It is for this reason that Gamezville ended up being an hour-long show , five times a week. Jezz Wright, who came from a TV news background conceived Gamezville as a zoo type format whereby the production team would play as much a part on camera as they would off it. A 'newsroom' environment would be created that would serve as the off air production office and the on screen newsroom. Every day, the show would have a mix of reviews, news, features and characters, all encased in a heavily graffitied studio presented by real gamers in a rough 'n ready sense rather than the traditionally contrived 'kids TV' type presenting.