Disney–ABC Television Group head Anne Sweeney solicited concepts for a new network to replace Soapnet. The ABC Daytime division pitched two concepts for a women-focused network, including "Carrie" (named after Carrie Bradshaw of "Sex and the City")—a "hip and cool" channel, and "Disney Moms"—which focused on " moms would want to watch and their families would watch with them". They competed with a proposal by Disney Channels Worldwide for a network devoted to preschool programming. Much to the dismay of the ABC Daytime staff, Sweeney would choose Disney Channel's proposal.