Carma Laboratories, Inc. began in Wisconsin in the early 1930s when Alfred Woelbing began experimenting with creating his own line of lip balm and other cosmetic products. After experimenting with his products, Woelbing created Carmex on his family's stove top. He began by selling the product from the trunk of his car. Popularity increased through word-of-mouth. During this time Woelbing and his wife poured their lip balm into the now well-known yellow-capped jars. Then in 1957, the family business moved out of the kitchen and into a rented facility in the Milwaukee suburb of Wauwatosa.