Removing the necktie as a social and sartorial business requirement (and sometimes forbidding it) is a modern trend often attributed to the rise of popular culture. Although it was common as everyday wear as late as 1966, over the years 1967–69, the necktie fell out of fashion almost everywhere, except where required. There was a resurgence in the 1980s, but in the 1990s, ties again fell out of favor, with many technology-based companies having casual dress requirements, including Apple, Amazon, eBay, Genentech, Microsoft, Monsanto, and Google.