After their manager admitted to portraying the girls as lesbians to market their music and aimed t.A.T.u. to create a sexual imagery for men who enjoy pornography, media outlets had criticized him and t.A.T.u. Child protection charity had branded the group "disgusting and pathetic" and said that child pornography is not a laughing matter. ITV banned the video from its show "", as producer Tammy Hoyle responded "We could not show the video on CD:UK because it is not really suitable for children." Despite banning the video, the group performed the song on many live performances including MTV, Top of the Pops and many more.