Fresca packaging has been redesigned several times, although advertising continues to emphasize sophistication. In 2005, Coca-Cola gave Fresca a more contemporary look, Fresca's first makeover since 1995. During this redesign, two new flavors were introduced ("Sparkling Peach Citrus" and "Sparkling Black Cherry Citrus") and the original grapefruit flavor was renamed "Sparkling Citrus". Later, "Sparkling" was dropped and the original flavor was renamed "Original Citrus". Several additional flavors have been added to the line-up since 2005, although those do not seem to have survived.