The struggle today to preserve Native Hawaiian culture is apparent in the schooling system that centers indigenous knowledge and language, as well as activism to preserve traditional landholdings. Much of the Hawaiian culture has been commodified, with hula girls and symbols being mass-produced for non-Hawaiian consumption, which some scholars have considered prostitution of Hawaiian traditions. This also includes things like the use of Aloha, and the assimilation of Hawaiian culture into non-native lifestyles. For so many Native Hawaiians, this is a difficult situation, as the financial incentive offers a chance to escape joblessness, poverty, and complete erasure, while also allowing the dilution of cultural practice.