The first team to benefit from this commercial relationship was the "British Racing Partnership", run by Ken Gregory and Alfred Moss, who were sponsored by "Yeoman Credit Ltd." from August 1959. Yeoman Credit was a finance company founded by Joseph Samengo-Turner in the mid-1950s. By 1959/60 the company was being run by Joseph's sons Paul, William and Fabian. With an expanding business in financing retail motor sales, the Samengo-Turner brothers were looking at new ways of advertising Yeoman Credit. This led to a meeting with Ken Gregory of the British Racing Partnership, which resulted in the formation of the first fully sponsored Formula One Grand Prix Team – giving Yeoman Credit the opportunity to secure profile advertising in the press and on television.