The village of East Rochester was originally known as the Village of Despatch when the community was incorporated in 1897. Despatch was laid out as a planned community designed around the New York Central Railroad mainline that ran through the center of the village. Much of the original land which became the village came from Fairport businessman Walter Parce. This land was used to develop housing for employees of the earliest employers: The Merchants Despatch Corporation and the Aeolian Piano Corporation. The original buildings of the Aeolian Piano Corporation are still in use today as a shopping center and office complex called Piano Works Mall.