Although the project achieved cult status in a short time amongst the design community, Dean felt that it had run its course and closed it down in 2003. With the offer of doing the project for real (from Virgin Atlantic) "DFC" was opened up again, in 2004, with the strapline "This time it's real!" The printed bags were intended to be on the global fleet of planes for 6 months but only lasted 3, with people walking through the aisles collecting the sets. The project divided opinion. The whole set of 20 finalists designs as a framed piece can be found in the Virgin Atlantic Clubhouse at Heathrow, UK or online at the archived website.