Another challenge and threat to the expansion of trade between Iran and Russia is the weakness of both sides in gaining knowledge of the capabilities, needs, tastes and standards of the other side in the field of goods and services, which is not available comprehensive information for manufacturers and exporters. The two countries are a serious obstacle to increasing economic relations. The weakness of the responsible institutions in identifying these capacities has added to this ignorance. For example, there is only one active trade advisor from Iran, while a country like Turkey has many people active in doing this, and even its trade advisor in Russia, with its merchants hold weekly meetings and provide them with the latest business information. Also, neglecting capacities such as exhibitions of goods and services and establishing chain stores in the destination country, can facilitate cooperation between the two countries and increase access to the bilateral market. Especially in a competitive environment in Russia, this can be very helpful for Iranian businessmen and producers.