WBKO was the home to Southeastern Conference football and men's basketball games from Jefferson-Pilot (later Lincoln Financial Sports, now Raycom Sports) from the 1980s until 2009 (although WNKY aired most SEC football games in the 1990s). After Raycom lost the rights to the SEC in 2009, WBKO ran SEC games syndicated through ESPN Plus-oriented SEC TV (formerly SEC Network) from 2009 to the end of the 2013–14 basketball season. This ended in 2014 because of the inception of the then-new cable-exclusive SEC Network that launched in August 2014. That was part of a new contract between the Southeastern Conference and ESPN to launch that new network. The UK IMG Sports Network also provided programming related to the University of Kentucky's football and men's basketball programs. They also provided early season Kentucky Wildcats basketball games until the SEC Network launched. As a result, the only sports programming available on WBKO is from ABC's exclusive ESPN on ABC package, including any NBA and college football games that air on ABC.