Core Design, a subsidiary of Eidos, created Lara Croft as the lead protagonist of its video game "Tomb Raider", which began development in 1993. Lead graphic artist Toby Gard went through about five designs before arriving at the character's final appearance. He initially envisioned a male lead character with a whip and a hat. Core Design co-founder Jeremy Smith characterised the design as derivative of Indiana Jones, and asked for more originality. Gard decided that a female character would work better from a design standpoint. He also cited "Virtua Fighter" as an influence; Gard noticed that while watching people play the game, players selected one of the two available female characters in the game almost every match he saw. Gard expressed a desire to counter stereotypical female characters, which he has characterised as "bimbos" or "dominatrix" types. Smith was sceptical of a female lead at first because few contemporary games featured them. He came to regard a female lead as a great hook and put faith in Gard's idea. Inspired by pop artist Neneh Cherry and comic book character Tank Girl, Gard experimented with different designs, including a muscular woman and a Nazi-like militant. He settled on a tough South American woman with a braid named Laura Cruz. Eidos management preferred a more "UK friendly" name, and it is claimed that "Lara Croft" was selected from similar-sounding British names found in an English telephone directory in Derby, where the Core Design developers were based. An alternate explanation is a homage to an accountant named Laura Croft. Along with the name change, the character's backstory was altered to incorporate a British origin.