In the song, Brown addresses the prejudice towards blacks in America, and the need for black empowerment. He proclaims that "we demands a chance to do things for ourself/we're tired of beating our head against the wall/and workin' for someone else". The song's call-and-response chorus is performed by a group of young children, who respond to Brown's command of "Say it loud" with "I'm black and I'm proud!" The song was recorded in a Los Angeles area suburb with about 30 young people from the Watts and Compton areas.