Ed McMahon, renowned media personality and "Tonight Show" "30-year" veteran, began his involvement in the telethon in 1968, before co-anchoring with Lewis from 1973 to 2008. The program was seen on all local TV stations (known as the MDA "Love Network") throughout the United States and originated from different locations including New York, Las Vegas and Hollywood, becoming the most successful fundraising event in the history of television. In 1977, Lewis was nominated for a Nobel Peace Prize for his work with MDA.