The familiar starting-point, a classical model of secularization, argues that religious faith becomes less plausible and religious practice more difficult in advanced industrial and urbanized societies. The breakdown or disruption of traditional communities and norms of behavior; the spread of a scientific world-view diminishing the scope of the supernatural and the role of God; increasing material affluence promoting self-reliance and this-worldly optimism; and greater awareness and toleration of different creeds and ideas, encouraging religious pluralism and eviscerating commitment to a particular faith, all form components of the case for secularization. Applied to the British churches in general by Steve Bruce and to Methodism in particular by Robert Currie, this model traces decline back to the Victorian era and charts in the twentieth century a steady ebbing of the sea of faith.