In July 1984, Tramel Technology bought the Consumer Division of Atari Inc. from Warner Communications. The division had fallen on hard times due to the video game crash of 1983. TTL was then renamed Atari Corporation, and went on to produce the 16-bit Atari ST computer line based on Motorola's MC68000 CPU, directly competing with Apple's Macintosh, which also used the same CPU. Under Tramiel's direction, the Atari ST was a considerable success in Europe, and globally in the professional music market.