While the PET was sold through authorized dealers, the VIC-20 primarily sold at retail—especially discount and toy stores, where it could compete more directly with game consoles. It was the first computer to be sold in K-Mart. Commodore took out advertisements featuring actor William Shatner (of "" fame) as its spokesman, asking: "Why buy just a video game?" and describing it as "The Wonder Computer of the 1980s". Television personality Henry Morgan (best known as a panelist on the TV game show "I've Got a Secret") became the commentator in a series of Commodore product ads.