In 1990, Castellanos again worked on the re-election campaign for Jesse Helms. During the campaign, Castellanos drew media attention for an ad he created that showed the hands of a white man holding a rejection letter because he had lost a job to a minority worker. The ad, known as "Hands", was criticized by supporters of Helms' opponent, Harvey Gantt for appealing to racial biases of white voters. Castellanos later explained that the intended message behind the ad was that "nobody should get a job, or be denied a job because of the color of their skin." Also in 1990, Castellanos created television commercials for Bob Martinez's re-election campaign for governor of Florida.