George's debut came in the 1997–98 season with a 3–0 defeat to Bristol City, however playing time was limited throughout the season's duration. The following season showed more promise and George started as a first team regular, although a broken leg prevented him from playing past the summer months. The 1999–2000 season was a greater success for George, bagging 16 goals. Luton were relegated the following year with George managing seven league goals, two cup goals. Luton were in the Third Division (now Football League Two) for the first time in over 30 years and George stayed at the club on a weekly contract basis. However Luton manager Joe Kinnear purchased a number of players and George struggled to hold down a starting position.