In September, a trailer video was uploaded to My Chemical Romance's official YouTube page titled "Art is a Weapon", which announced the title of the album: "". The video featured the band wearing strangely coloured outfits and battling unusual characters in a desert surrounding, and featuring a sample of music from the song "Na Na Na (Na Na Na Na Na Na Na Na Na)". Notable comic book author and the band's personal friend, Grant Morrison, makes a special appearance, in the role of an enemy and leader of a band of masked characters. On September 22, 2010, the band premiered their song "Na Na Na (Na Na Na Na Na Na Na Na Na)" on Zane Lowe's BBC Radio 1 show, and Los Angeles-based radio station KROQ-FM. The album was released on November 22, 2010.