On May 8, 2005, a new logo (dubbed the "DC spin") was unveiled, debuting on DC titles in June 2005 with "DC Special: The Return of Donna Troy" No. 1 and the rest of the titles the following week. In addition to comics, it was designed for DC properties in other media, which was used for movies since "Batman Begins", with "Superman Returns" showing the logo's normal variant, and the TV series "Smallville", the animated series "Justice League Unlimited" and others, as well as for collectibles and other merchandise. The logo was designed by Josh Beatman of Brainchild Studios and DC executive Richard Bruning.