Under great financial difficulty, Asbury College hired Dr. Henry Clay Morrison, a Methodist evangelist and editor of the "Pentecostal Herald" magazine, as its president in 1910. With the help of his "Pentecostal Herald" readers and his nationwide reputation as a great preacher (William Jennings Bryan regarded him the "greatest pulpit orator on the American continent"), Morrison was able to pay off large debts owed by the college and increase its reputation and student body. After stepping down as president in 1925, Morrison was asked once again to assume the presidency in 1933 under another financial crisis. He served his second term until 1940.