Brian Higgins said that Girls Aloud initially did not like the song - "we played them some of it, and they said: 'That's not our sound.' I objected to the use of that phrase 'our sound'. I told them they had five minutes to talk about whether or not they wanted to continue with me. They went away and spoke about it and since then it's been fine. They come in expecting to work, and there's a trust there which, I think, dates back to that day."