Originally shown as the Pininfarina B0 concept car in 2008, the production version was launched in 2011 with the first 250 production version Bluecars deployed as part of the Autolib' carsharing program in Paris on December 5, 2011. In October 2012, the Bluecar first became available to retail customers through leasing, and sales began in February 2013 at a price of plus a monthly fee of for the batteries. , a total of 5,689 units had been registered in France, most of which are in service for the Autolib' program. The Bolloré Bluecar was the top selling highway-capable electric car in that country in 2012.