When it originally premiered, the show aired at 11:30 AM ET/10:30 AM CT/MT/PT. On October 8, 1984, the show was moved to the later 12:30 PM/11:30 AM timeslot, bumping "Ryan's Hope" up to Noon/11:00. This caused "Ryan's Hope" ratings to plummet because many East Coast ABC stations pre-empted network programming at Noon for local news. Some affiliates, such as WSB-TV in Atlanta, chose to keep "Ryan's Hope" at 12:30, never airing "Loving" until after "Ryan's Hope" cancellation in 1989. Despite airing in the 12:30 timeslot, "Loving" never achieved the ratings "Ryan's Hope" had during its glory years. In the Central, Mountain and Pacific time zones, "Loving" was often pre-empted at 11:30 for local newscasts, airing on a one-day delay earlier in the morning or not at all.