From its sign-on until 2006, KBCB aired a mix of Independent/ImaginAsian programming targeted towards the Vancouver area and southwestern British Columbia, Canada, in addition to news from European international broadcasters until the early 2000s decade, bearing the name "World Television" to reflect the international mix of programming carried on the station. In 2006, the station converted to an affiliation with ShopNBC. The network became ShopHQ in 2013. The station's only current local program is a weekly Monday morning brokered programming show highlighting events and businesses in downtown Bellingham's Depot Market Square, with episodes of "The Cartoon Factory" airing throughout the week to comply with Federal Communications Commission (FCC) E/I requirements.