Many engineers and users consider that the IVC9000 with its superior performance should have sold in bigger numbers. The list price of US$80,000 was certainly not a barrier as competing Quad machines generally cost significantly more. However, a battle of 2” broadcast format wars was waged strongly by the Quad manufacturers who feared for their earlier monopoly. This kept many otherwise enthusiastic customers waiting for an outcome. The irony was that ultimately the battle was overtaken by 1” format B and C machines which had significantly inferior performance, but far lower prices.