Location also affects ideas towards same-sex marriage; residents of rural and southern areas are significantly more opposed to same-sex marriage in comparison to residents elsewhere. Gays and lesbians that live in rural areas face many challenges, including: sparse populations and the traditional culture held closely by the small population of most rural areas, generally hostile social climates towards gays relative to urban areas, and less social and institution support and access compared to urban areas. In order to combat this problem that the LGBT community faces, social networks and apps such as Moovs have been created for "LGBT individuals with like-minds" that are "enabled to connect, share, and feel the heartbeat of the community as one."