In 2003, underground rapper Naz, based in New York City, and DJ AJ, based in Toronto, spearheaded the first Nepalese underground hip hop movement through their now-defunct website nephop.org and thus gave birth to a new Nepalese music genre called Nephop. The movement soon gained worldwide popularity and "Nephop" accepted as a portmanteau of "Nepalese hip hop". The online portal gave a platform to showcase the talents for all the budding rappers spread all across the world among the Nepalese diaspora.