Duesenberg became far less popular during World War II, by the end of which a few Model Js were advertised for around $300 to $400, with some ultimately selling for only $100 or $200. Business rebounded in the 1950s, when classic and vintage cars became popular among collectors. Several Model Js were advertised in the New York Times in the fall of 1950, at prices as low as $500. By 1959 a decent example could not be bought for less than $4,000, and an exceptional example could approach $10,000. By 1969, model J's were selling anywhere between $15,000 and $50,000. The first Duesenberg to break six figures was a model J that sold for $205,000 in April 1974. The first Duesenberg to sell in excess of $1 Million was in 1985. Today, model J's go for anywhere from mid six figures to well into seven figures. One particular example sold for $10 million recently.