On November 8, 1980, Sanders announced his candidacy for mayor. He formally announced his campaign on December 16 at a City Hall press conference. Sanders selected Linda Niedweske as his campaign manager. The Citizens Party attempted to nominate Greg Guma for mayor, but Guma declined, saying it would be "difficult to run against another progressive candidate". Sanders had been convinced to run for the mayoralty by Richard Sugarman, an Orthodox Jewish scholar at the University of Vermont, who had shown him a ward-by-ward breakdown of the 1976 Vermont gubernatorial election, in which Sanders had run, that showed him receiving 12% of the vote in Burlington despite only getting 6% statewide.