The package of "1" was intended to be simplistic and ambitious at the same time. Its cover was designed by Rick Ward, and consists of a pop art-style yellow number one on a red background. The emphasis on the "1" digit was used on many of the compilations of number-one hits by different artists that followed this album; for example, "ELV1S" by Elvis Presley and "Number Ones" by the Bee Gees. The album's back cover features the famous photos of the Beatles taken by Richard Avedon and copyrighted on 17 August 1967. The design exclusively uses variations of the Helvetica typeface.