The halftime show was titled "Be Bop Bamboozled in 3-D" and featured Elvis Presto, played by then-"Solid Gold" dancer Alex Cole, and hundreds of South Florida-area dancers and performers. Ironically, not one actual Elvis Presley song was performed. Several scenes included computer generated 3-D images. Prior to the game, Coca-Cola distributed 3-D glasses at retailers for viewers to use. At the onset of the halftime show, primary sponsor Diet Coke aired the first commercial in 3-D. Coca-Cola had originally planned to use the 3-D Diet Coke commercial as part of the "Moonlighting" season finale, which was also aired in 3-D, but withdrew plans due to the 1988 Writers Guild of America Strike.