Timed to coincide with the grape harvest is the annual Wine Days of Mor festival, usually occurring in late September or early October. For one week each year, the town's population explodes to support this rural festival that highlights local culture. It includes the selection of a "Wine Princess" who oversees the festival, a multi-national parade celebrating Hungary's equestrian roots as well as the local wine culture, a stage for music, drama and dance, row upon row of stalls filled with regional food, crafts, local wines and palinka. On the final Saturday evening of the festival a street party is held and the entire town turns into a big dance party.