Giorgio Carbone retained his ceremonial position until his death on 25 November 2009. The position of the Serborgan "monarch" is not hereditary, and since Carbone's death, elections are held in Seborga every seven years. Carbone was succeeded by businessman Marcello Menegatto, who was elected on 25 April 2010 and crowned on 22 May 2010 as "His Serene Highness" ("Sua Altezza Serenissima" or "SAS") Prince Marcello I. Menegatto was re-elected as Prince on 23 April 2017, after an unsuccessful challenge to the position by Mark Dezzani, a British-born radio DJ who had lived in Seborga for nearly 40 years.