The sale was unusual for several reasons. First, the Kushner Companies had traditionally focused on smaller multi-family residential properties in New Jersey and their only other Manhattan holding was the Puck Building, purchased in the 1990s. However, after Charles Kushner was jailed in 2005 for 18 counts of illegal campaign contributions, tax evasion, and witness tampering, Jared Kushner took over the family company at just 26 years old and sought to make a bigger name for himself by expanding into Manhattan. In a symbol of the company's shift in focus, Jared Kushner moved its headquarters into the building from Florham Park, New Jersey. Second, the building had no official ask price and was never officially marketed for sale but instead Rob Speyer personally called potential buyers to let them know the building might be for sale. Third, this was an unconventional price for such a short building by New York standards; standing at just , 666 Fifth is not among the top 150 tallest buildings in New York City. But, after getting beat out on the $1.5 billion purchase of 1211 Avenue of the Americas by Beacon Capital Partners in 2006, Jared Kushner was adamant about not losing out on 666 Fifth Avenue and so offered an unprompted $1.8 billion in order to guarantee the success of his company's bid. Fourth, the majority of the deal was put together in less than a week, an unprecedentedly short time frame to conduct the necessary due diligence for such a major deal. Finally, Kushner put down just $50 million in equity and borrowed the remaining $1.75 billion from a consortium of lenders.