Clarion Broadcasting purchased the station in 1996. Clarion then sold WFXL to the Wicks Broadcast Group (which also owned fellow Fox affiliates KCIT in Amarillo, Texas, KJTL in Wichita Falls, Texas–Lawton, Oklahoma, and WPGX in Panama City, Florida as well as NBC affiliate KMTR in Eugene, Oregon). in 1998. In March 1999, Waitt Broadcasting bought the station from Wicks. Raycom Media acquired the outlet in December 2003 through its purchase of most of Waitt Media's stations. In March 2006, Raycom announced the sale of WFXL and eleven other stations to Barrington Broadcasting in order to meet Federal Communications Commission (FCC) rules regarding station ownership. The company had just acquired the Liberty Corporation, owner of NBC affiliate WALB, which it decided to keep.