However, by this point the rapid rise of the Internet was generally killing off all smaller online services and bulletin board systems, and online systems were generally seen as antiquated. Apple was never able to turn a profit on eWorld, and shut it down after a little over a year of operation, before it was able to supplant AppleLink. Subsequently, Apple moved all of its services and replaced all of the AppleLink content. The first step involved a site within AOL's Computing Channel at keyword "Apple". Later, this site was shut down and replaced with website addressed by subdomains under apple.com, such as support.apple.com or developer.apple.com. The AppleLink service itself was finally shut down at the end of March 1997.