Unlike Ballance who believed in classical liberalism, Seddon did not have any great commitment to any ideology. Rather, he saw the Liberals as champions of "the common man" against large commercial interests and major landowners. His strong advocacy for what he saw as the interests of ordinary New Zealanders won him considerable popularity. Attacks by the opposition, which generally focused on his lack of education and sophistication (one opponent said that he was only "partially civilised") reinforced his growing reputation as an enemy of elitism.