The new network finally debuted with a four-hour gala on September 25, 1933, broadcast from its newly built studios (and luxurious offices) at 501 Madison Avenue in New York City. Personalities appearing on the program schedule included Vaughn De Leath and Norman Brokenshire, with welcoming addresses by Postmaster General James A. Farley, Judge E. O. Sykes, chairman of the Federal Radio Commission, and Representative Sol Bloom of New York, who spoke from Washington via WOL. Ed Wynn did not appear, in part because his radio contract would not allow him to be on a competing network. Ben Gross, who attended, later described the event as poorly organized and disrupted by an unruly audience.