In 1993, the Chinese government set up a Special Economic Zone in Chuansha, creating the Pudong New Area. The western tip of the Pudong district was designated as the Lujiazui Finance and Trade Zone and has become a financial hub of modern China. Several landmark buildings were constructed, including the Oriental Pearl Tower, and the supertall Jin Mao Building (), Shanghai World Financial Center () and Shanghai Tower (), the world's first trio of adjacent supertall skyscrapers. These buildings—all along Century Avenue and visible from the historic Bund—now form the most common skyline of Shanghai.