In the aftermath of this case, local authorities across the country began to censor the content of films, using their licensing powers under the 1909 Act. This concerned the film industry, which was worried that inconsistent censorship policies would undermine it: under this ad hoc system, a film-maker had no way of knowing the size of his potential market (i.e. how many authorities would allow or ban his film), and cinema owners in areas with strict censorship policies would suffer financially compared to those in more liberal towns.