While the Tory campaign was not going well, this television ad (which aired on only one evening) was a memorable element. Modern Canadian national political campaign coverage has had few noteworthy campaign moments, but much like the 1984 Mulroney Turner debate ("You had an option, sir"), this advertising mistake was memorable. Attacking a physical defect was widely seen by Canadians as a low blow and as an American-style no-holds-barred campaign style that should not be imported. Several years later Gregg wrote about this in the pages of "Saturday Night" magazine, where his "mea culpa" rang hollow, as he continued to argue that "the ad tested well in the focus groups."