On 1 May 2007, clothes designed by Moss for Topshop were launched in the chain's 225 UK stores. A Moss "countdown to launch" board filled a window of the company's Oxford Street store and on 30 April Moss launched the clothing there, briefly appearing in the window modelling a red dress from the collection just before the shop opened. Topshop reportedly paid Moss £3 million. The 50 designs included clothes, bags, shoes and belts, prices from £12 for a vest top to £150 for a cropped leather jacket. Clothes included skinny jeans, one-shoulder minidresses and T-shirts with "K" woven into the design. In a collaboration with Coty, Moss has released four fragrances.