In 1965 a group of Yorkshire businessmen formed a consortium to establish an offshore radio station to broadcast to the North East coast from a location off Scarborough. Don Robinson, aged 28, who was an entertainments promoter, began the venture with Bill Pashby (a fishing boat skipper), Roland Hill (a poultry farmer) and Leonard Dale (owner of the Dale Electrics business at Gristhorpe). These recruited Wilf Proudfoot, owner of a chain of supermarkets and a former Conservative MP. The venture was incorporated within a public company named Ellambar Investments Ltd.