Rijvers had given Van der Kuijlen free playmaker role in the team. He also formed a successful striker partnership with new signing Ralf Edström. In 1974, Van der Kuijlen scored 27 goals (which included four in a 10-0 victory against Go Ahead Eagles) and was once again crowned league topscorer. Real Madrid, Nice, Anderlecht and Valencia CF became interested in signing him, but PSV rejected any incoming offers. The offer from Madrid was kept secret by PSV director Ben van Gelder and Van der Kuijlen's agent Jo Verstappen. The season finale was the KNVB beker final against NAC, which PSV won with 6-0. Van der Kuijlen scored a hat-trick in that match. In the 1974-75 season, Van der Kuijlen won his first Eredivisie title. He contributed to the success with 28 league goals. In November of that season, a peculiar moment occurred for Van der Kuijlen when he shot a free kick at goal in a match against FC Wageningen. The ball entered the goal, but ended up outside the goal because of a hole in the netting. After long deliberation, the referee acknowledged the goal.