In 1954, after some experimentation by CSIRO and based on previous successful rice crops, a joint Australia-U.S. company called Territory Rice Ltd. was formed, with a plan to irrigate the sub-coastal plain of the Adelaide River in order to commercially produce rice. The rice project was 20 km east of the present town, on part of the Humpty Doo Station where the name "Humpty Doo" was first used. The plan was a complete failure due to several factors: an invasion of geese, soil that was too saline, and an insufficient amount of drainage, all combined with poor management. The company gave up the land to the government in 1962. The irrigation dam, called Fogg Dam, still exists and is a good site for bird watching.