However, Abernethy is now known for reversing Romney's plans for AMC that involved maximum parts compatibility for all lines of AMC vehicles. Abernethy was a big man of — smoking ten corona cigars a day — and had big ideas for the company. He was convinced that with the right marketing AMC could take on the “Big Three” (Chevy, and Plymouth, the Low priced big three) model for model, if the company could shed its "economy car" reputation. Chevy was able to introduce the Caprice, Ford the LTD, and Plymouth the Fury VIP. In contrast to Romney, who thought only of compacts, as the automaker's new head, "Abernethy looked at the company's volume and decided it meant that AMC should go toe-to-toe with Ford, Chevy & Plymouth."