consideration. After re-pasting the sample newspaper strips they had prepared into comic book page format, National decided to make Superman the cover feature of their new magazine. After seeing the published first issue, publisher Harry Donenfeld dismissed the featured strip as ridiculous. He ordered it never to be on the cover of the series. Subsequent reports of the first issue's strong sales and follow up investigations revealed that Superman was the reason. Thus, the character returned to the covers, becoming a permanent presence in issue 19 onward.