Over the years, Majorette has adapted to increasing competition, with mixed results. The first line was the 100 series of roughly 3 inch long vehicles (Johnson 1998, 125). Then the 200 series of the same size replaced it around 1970 and was very successful as Majorette moved into many world markets. 100 and 200 series cars and trucks were much like Matchbox, though the focus was on French brand vehicles. Some were cast in a rather bulky and thick style when compared with Matchbox, Siku, or Tomica.