In 1968, he was brought into the WWWF for title matches with then-champion Bruno Sammartino. They met three times in Madison Square Garden—Sheik won the first via count out on October 28, he was disqualified in the second November 18, and he lost to Bruno in a Texas Death Match via submission when Bruno grabbed a foreign object (pen) and hammered Sheik's arm to a bloody pulp on December 9. Sammartino and Sheik also had a series of matches in Boston in January and February 1969, including one sell out the day after a crippling snow storm, and public transportation not yet restored. They fought in three steel cage matches one in Philadelphia and two in Boston.