bwin sponsored football giant Real Madrid from 2007 to 2013 and they were also a premium partner of FC Bayern Munich. In October 2010, bwin announced a sponsorship for the upcoming three football seasons in which they would be the title sponsor of the Portuguese League Cup (named the "bwin Cup"). Italy's second tier, Serie B, was sponsored by them after a two-year sponsorship deal was signed in July 2010 until 2012. Additionally, bwin cooperates with the International Basketball Association (FIBA) and has been sponsoring the European and World Basketball Championships since 2006. In the area of motorsport, the company is one of the main sponsors of the MotoGP series. In 2010, bwin became the title sponsor of the races in Jerez and Estoril and official partner of the GP in Brno, Misano, Mugello. In the past, many other top events in the international and local sports world were supported by the corporation. Bwin also lent its name to the Primeira Liga (bwinLIGA), sponsored Italian football club Milan from 2006 to 2010 and has also been a partner to famous clubs such as Juventus and Werder Bremen.