The parents of Madeleine McCann, a four-year-old girl who disappeared from her bed in a hotel in Portugal in 2007, approached ICMEC to help them publicize her case. ICMEC's YouTube channel, "Don'tYouForgetAboutMe," which lets people post videos, images, and information about their missing children, was launched that year as a part of these efforts, and had 2,200 members. ICMEC reviews the postings to ensure that any child in a posted video is in fact missing, that authorities are aware that the child is missing, and that the images are not inappropriate.