After leaving city government, Price entered the private sector. He was the founder and president of Price Communications Corp., creating the company in 1979 but activating it two years later, when the company obtained capital. By 1985, Price Communications Corp. owned and operated three television stations and eleven radio stations. In the same year, Price Communications made its first print acquisition when it purchased the "New York Law Journal" and its companion publication, the "National Law Journal", from SFN Companies, for $20.5 million.