"Futurama" was also revived in 2007 by Comedy Central for similar reasons: impressive viewership in syndication as well as high DVD sales. In 2006, 20th Century Fox struck a deal to produce four direct-to-video animated features based on "Futurama", and, in 2009, the series was revived in normal half-hour installments beginning in 2010 on Comedy Central. In a 2006 interview, "Futurama" creator Matt Groening explained "There's a long, regal history of misunderstood TV shows, and to Fox's credit, the studio looked at the ratings on the Cartoon Network and how the show does overseas, and saw that there was more money to be made." Before Adult Swim lost the rights to Futurama reruns, they aired an all-night marathon from December 26–30, 2007, with the final reruns airing on December 31, thus, marking Futurama's end on the block. On New Year's Eve 2005, Adult Swim had a countdown for the new year featuring characters from their shows. Beginning on March 27, 2006 Adult Swim's time began at 10:30 pm ET weekdays.