It was formerly known by journalists and local residents and the ministry of Transport as the "Axe McConnell-Laramée" after the two roads that are located alongside each end. Then it became Boulevard de l'Outaouais. During the construction of the new segment the city of Gatineau planned to change the name to one related to the history of the Outaouais. Philemon-Wright and Jos-Montferrand were among the possibilities, as well as Asticou, Aimé-Guertin and des Allumettières. The name of Bobino in reference to the late local comedian Guy Sanche was also suggested by many residents. A petition was circulated in order to influence the City to consider Bobino, but was not considered by the Urban Planning Committee.