A matter will only be actionable on the condition that the defamatory imputation can be established as referring to a particular individual. In the event the plaintiff's name is omitted, reference to the plaintiff's characteristics, address and occupation can be used to bring an action against the defendant. It is a question of fact to determine whether identification has been established. Therefore, it is a question of law 'to decide whether on the evidence an ordinary sensible man could draw an inference that the article referred to the plaintiff'.