The Britannia Theatre was unique amongst theatres of the time, for a number of reasons. Entry to the entertainment was always cheap, the income was made from sales of food and drink. There was an extraordinary continuity of management, the theatre was in the hands of the same family throughout its lifetime. The theatre also nurtured talent, many of the regular artistes were taken on at an early stage in their careers and remained with the theatre until retirement. The theatre prospered with the increasing free time and prosperity of its audience, and declined with the introduction of the cinema and later, radio.