In November 2011, Usher revealed that for his next album he was working on a new type of music which he has depicted as "revolutionary pop", which combines different genres to form a new sound. His seventh studio album "Looking 4 Myself" was released on June 8, 2012 worldwide, and received generally positive reviews from contemporary music critics. American singer-songwriter and record producer Rico Love was interviewed by "Billboard" magazine, where he spoke about his relationships with artists and experiences. He commented on how Usher wanted to do things differently on the album compared to his previous efforts, saying: "What he wanted to do "Looking 4 Myself" was explore himself musically. He stepped outside of what was safe and normal. He wanted to make an album that expressed where he was going sonically and not just where he's been for the past 12 to 15 years. He's growing, developing, moving, shaking, and being something that's new, cultural, and that's affecting people sonically. That's kind of forcing the people to grow and elevate". In an interview for MTV News, Usher stated that "Looking 4 Myself" is "the most artistic of an album" he has ever had in history. When questioned by Reuters during an interview regarding the latter quote, and how this project was different, Usher explained that he felt he was near a 'rebirth' and that prior to "Looking 4 Myself", he felt restricted and conformed to a specific standard. He said to himself "I gotta go with what I feel and hopefully people will follow me".