In Asia the paisley shawls were primarily worn by males often in formal or ceremonial contexts, but in Europe the shawls were primarily worn by women instead of men. While still holding an accurate resemblance to its original influence, the paisley design would begin to change once it began to be produced in western culture, with different towns in the United Kingdom applying their own spin to the design. The peak period of paisley as a fashionable design ended in the 1870s, perhaps as so many cheap versions were on the market.