A full envelope body of genuinely modern look was a long time coming at the Packard Motor Car Company. Cadillac was wearing pontoon fenders and flowing lines by 1934, and had adopted all-steel bodies by 1935. In 1936, Lincoln announced the Zephyr, with an all steel unit-body, and a shape so advanced that derivations of it were still in production twelve years later. Chrysler also tried introducing a streamlined platform which the market didn't respond well to, named the Chrysler Airflow. By comparison, Packard adhered to traditional, crisp, conservative styling. Its main acknowledgement of new-era styling was the skirted fender which appeared in 1933. Packard – like Lincoln and Cadillac – had survived the Depression by building medium-priced cars: the One Twenty, Zephyr and LaSalle, respectively. But unlike its rivals, Packard styling had remained arch-traditional. Unlike Lincoln, Packard followed the medium-priced One-Twenty with an almost-low-priced car, the Six (later briefly known as the One Ten). Unlike Cadillac, Packard refused to market its cheaper models by a different name, and remained wedded to them long after prosperity had returned. By 1941, the year the Clipper debuted, the cheapest Cadillac cost $1,445; the cheapest Packard sold for only $927.