He went on to write compilation shows featuring popular songs from the catalogues of pop/rock artists. The first was the musical "We Will Rock You" with music by Queen. Despite unfavourable early reaction, this was successful in the West End and won the 2003 Theatregoers' Choice Award for Best New Musical. It has since opened in the US, Australia, Russia, Spain, South Africa, Japan, Germany, Switzerland, Sweden, Canada, and The Netherlands. Elton also directed the 10th Anniversary Arena tour, in 2013. The musical ran for 12 years in London.