Also in 2012, he produced the Latin-themed entertainment show "Q'Viva! The Chosen" with Simon Fuller, Marc Anthony, and Jennifer Lopez. The show was King's first experience working in television rather than stage; however, the singers, instrumentalists, and dancers scouted from the show did give a one-time sold-out performance at the Mandalay Bay Events Center which King also directed. King was the producer for Madonna's 2012 "MDNA Tour" which marked the first time since Madonna's 2001 "Drowned World Tour" that he had not been her tour's creative director.