Don Robinson and Bill Pashby both initially occupied prominent roles in what soon became known as Radio 270. Robinson prepared the first programme plan for the station which adopted a mixture of light music and lifestyle material. It was intended to provide an "up-market" offering which would compete directly with the BBC's Light Programme. Pashby was the station's first "Maritime Director" and it was he that picked out a suitable vessel for use as a broadcasting platform and supervised its fitting out.