As the magazine grew more successful, Guccione openly embraced a life of luxury; his former mansion at 14-16 East 67th Street on Manhattan's Upper East Side was said to be the largest private residence in the borough at . However, in contrast to Hugh Hefner, who threw wild parties at his Playboy Mansions, life at Guccione's mansion was remarkably sedate, even during the height of the sexual revolution in the 1970s. He reportedly once had his bodyguards eject a local radio personality who had been hired as a DJ and jumped into the swimming pool naked.