Reed has also led the CSU in outreach to students from traditionally under-served populations. During his tenure, the CSU created the Super Sunday outreach program, which aims to provide college information to students and their families at predominantly African-American churches throughout California. In February 2012, more than 100 Super Sunday events were held throughout the state, reaching more than 100,000 churchgoers. The annual Super Sunday effort appears to have made an impact; notably, during the open application months of October and November 2011, the CSU received 16,588 applications from individuals self-identifying as African American, representing an increase of nearly 1,000 from the prior year.