On September 15, 2014, Suntoucher Software LLC launched a mobile app called A.I. Magic showcasing Rich Ferguson. The app allows users to use their phone to apparently do mind reading and cards tricks. The product was based around a video on YouTube in which viewers were offered $10,000 if they could prove the video was using actors even though Rich clearly claimed and demonstrated on that it was a technology trick which was completely impromptu and did not involve actors as claimed by numerous viewers of the video.