The first experimental moving-coil (also called "dynamic") loudspeaker was invented by Oliver Lodge in 1898. The first practical moving-coil loudspeakers were manufactured by Danish engineer Peter L. Jensen and Edwin Pridham in 1915, in Napa, California. Like previous loudspeakers these used horns to amplify the sound produced by a small diaphragm. Jensen was denied patents. Being unsuccessful in selling their product to telephone companies, in 1915 they changed their target market to radios and public address systems, and named their product Magnavox. Jensen was, for years after the invention of the loudspeaker, a part owner of The Magnavox Company.