From 1963 to 1987, under the directorship of Paul J. Smith, the Museum presented dynamic and often participatory exhibitions that reflected the social currents of the era and broke down hierarchies in the arts with the celebration of popular culture and mundane materials. In 1979, the Museum reopened as the American Craft Museum in an expanded location at 44 West 53rd Street. To accommodate its ever-growing programming, the Museum relocated again in 1986 to its 18,000-square-foot home at 40 West 53rd Street, where it would remain until 2008.