La Tomatina Festival started the last Wednesday of August in 1945 when some young people spent the time in the town square to attend the Giants and Big-Heads figures parade. The young boys decided to take part in a parade with musicians, Giants and Big-Heads figures. The energy of jovialities caused one participant's Big-head to fall off. The participant flew into a fit of rage, began hitting everything in his path. There was a market stall of vegetables that fell victim to the fury of the crowd. People started to pelt each other with tomatoes until the local forces ended the fruit battle.