Their endonym, used in Serbo-Croatian, is "Bunjevci" (). In Hungarian their name is "bunyevácok", while in German "Bunjewatzen". According to Petar Skok they also called themselves in Bačka as "oò*kac" (Šokac), while Hungarians in Szeged also called them as "Dalmát" (Dalmatians; Dalmatini), which they also used for themselves in Hungary. In addition, the term meant Catholic (Croat) population from Livanjsko field up to Montenegro which was mostly considered by the neighbor Serbian Orthodox population, while at Peroj in Istria it was a pejorative name for Croats as well "pobunjevčit" pejoratively meant "become Catholic". In the 20th century hinterland of Novi Vinodolski, called as Krmpote, the Primorje (Littoral or Coastal) Bunjevci were economically less powerful rural population and hence it had an attribution of "otherness" with negative connotation by urban citizens. Compared to Sveti Juraj they were more powerful and refused to call themselves Bunjevci because of such broad connotation and rather used "Planinari" (Mountaineers), and the citizens name "Seljari" had negative and mockery connotation by Bunjevci. In the territory from Krmpote to Sv. Marija Magdalena in North Dalmatia there also existed multilayered regional identities Primorci and Podgorci, local Krmpoćani, while the subethnic term Bunjevci loses identity on the boundary with Velebit Podgorje.