The Alliance was known under various sponsored names following deals with companies including Baker-Joiner, Polymac Services, Harvey World Travel, Travel Factory, and Aspire. In July 2008, it was announced that 23 teams would compete in the Alliance in the 2008–09 season, however the following week it was announced that Stapenhill had folded, leaving 22 teams in the league. The league was contested on a double round-robin basis, with each team playing each of the other teams in the division once at home and once away. Three points were awarded for a win, one for a draw and zero for a defeat. Goal difference was used to separate teams on the same points.