A second major cause of morbidity and mortality in the North Atlantic right whale is entanglement in plastic fishing gear. Right whales ingest plankton with wide-open mouths, risking entanglement in any rope or net fixed in the water column. Rope wraps around their upper jaws, flippers and tails. Some are able to escape, but others remain tangled. Whales can be successfully disentangled, if observed and aided. In July 1997, the U.S. NOAA introduced the Atlantic Large Whale Take Reduction Plan, which seeks to minimize whale entanglement in fishing gear and record large whale sightings in an attempt to estimate numbers and distribution.