At four points during gameplay (later five), all contestants would be offered the opportunity to purchase merchandise at a bargain price. The first player to buzz in after the prize was revealed purchased that prize. (In so doing, a "losing" contestant might not advance to go shopping at the end of the show, but could leave the show with a considerable haul for one day's play.) In the early days, the prices of all prizes offered were expressed much as one would hear in a department store (e.g., £7.95, £11.95, £14.95, £21.95). All prize values were rounded off to the nearest pound before being subtracted from the score of the player who purchased the prize (later on, prizes were in full pounds, like £8, £12, £15, £22, and increased as the show progressed). Each instant bargain was hidden behind a curtain; the announcer would mention the price, and then the curtain would open as the prize was revealed. If a contestant buzzed in before the curtain opened, it was declared "No Sale", and the contestant would have the price deducted from his/her score (but not win the prize), and the other contestants could then buzz in.