In early 1981, the upcoming Tom Petty and the Heartbreakers album, which would become "Hard Promises", was slated to be the next MCA release with the new list price of $9.98, following Steely Dan's "Gaucho" and the Olivia Newton-John/Electric Light Orchestra "Xanadu" soundtrack. This so-called "superstar pricing" was $1.00 more than the usual list price of $8.98. Petty voiced his objections to the price hike in the press and the issue became a popular cause among music fans. Non-delivery of the album and naming it "Eight Ninety-Eight" were considered, but eventually MCA decided against the price increase.