By the late 1960s, the newspaper was known and read mostly for its social news of the U.S. officer corps. That changed in 1968, when it was purchased by Benjamin F. Schemmer. A 1954 graduate of West Point, Schemmer had served five years as an infantry officer, worked for Boeing until 1965, then become the director of land force weapon systems in the Office of the Secretary of Defense (Systems Analysis). On July 6, 1968, Schemmer renamed the publication "Armed Forces Journal" and turned it into a weekly magazine with a new focus: in-depth analytical coverage of defense issues. It also received a new subhead: "Defense Weekly" replaced "Spokesman of the Services Since 1863". In August 1971, the weekly became a monthly. In February 1974, Schemmer added a word to the title, dubbing the publication "Armed Forces Journal International".