"McCartney" was released in Britain on 17 April 1970 (as Apple PCS 7102), and three days later in America (Apple STAO 3363). While the reports about the Beatles' break-up resulted in McCartney's standing among Beatles fans to plummet, they also ensured that the album was highly publicised. Adding to this exposure in the US, McCartney commissioned a second set of print advertisements for the album, to counter what Doggett describes as Klein's "incendiary statement of fact" in the official advertisements that Apple was "an ABKCO-managed company".