There were two London 2012 logos: one for the bidding process created by Kino Design and a second as the brand for the Games themselves. The former is a ribbon with blue, yellow, black, green and red stripes winding through the text "LONDON 2012", making the shape of the River Thames in East London. The latter, designed by Wolff Olins, was published on 4 June 2007 and cost £400,000, as a representation of the number 2012, with the Olympic Rings embedded within the zero. The same logo was used for the first time for both the Olympic and Paralympic games.