At Fownhope in Herefordshire the Heart of Oak Society organise an annual event, where members of the society gather at the local pub and march through the village holding flower and oak leaf decorated sticks, whilst following the society banner and a brass band. The march goes first to the church for a service, and then to houses who host refreshments. The Heart of Oak Society was previously a friendly society, but had to reform in 1989 to keep the tradition going. Although Oak Apple Day celebrations have decreased in popularity and knowledge, Fownhope has managed to keep the event going, increasing in popularity and turn-out every year.