In 2012, CBS Radio, citing a desire to focus on larger markets, sold its entire West Palm Beach cluster to Palm Beach Broadcasting for $50 million. The sale included the intellectual unit of soft adult contemporary station 104.3 WEAT. But as Palm Beach Broadcasting already owned one FM station, 97.9 WRMF, it had to divest two of CBS's stations to other buyers. Because the 104.3 FM facility was powerful and could be moved into the Miami radio market, it was tagged for sale.