From his second year at university, King split his time between Cambridge and London, moving into a three-bedroom apartment, owned by his mother, at 20 St Andrews Mansions, Dorset Street, Marylebone, driving there from classes in his white MGB GT. His next release, "Green is the Grass", flopped, but the third (which he wrote and produced, but did not perform), "It's Good News Week" by Hedgehoppers Anonymous, was a hit. It was released in September 1965 through Decca and credited to King and his new publishing company, JonJo Music Co. Ltd, which was named after King, Ken Jones and Joe Roncoroni and based in Jones' and Roncoroni's office at 37 Soho Square. Briefly banned by the BBC because of its lyrics about birth control, the song made the top five in the UK and top 50 in America.