The International Bognor Birdman is an annual competition for human-powered 'flying' machines held each summer on Bognor Regis Pier. Contestants launch themselves from the end of the Grade II listed pier, a prize being awarded to the one who glides the furthest distance. Rarely taken completely seriously, the event provides competitors with an opportunity to construct improbable machines complete with outlandish dress. The spectacle draws a sizeable crowd in addition to the local media. Inaugurated in nearby Selsey in 1971, the "Birdman" transferred to Bognor in 1978 when it had outgrown its original location. Competitors have included Richard Branson.