Business declined over the 1960s and 1970s with the import of cheap, well-made umbrellas from places like Japan. The second-generation owner of the firm, Leung Shuk-ming, responded by moving toward higher prices and better quality, dropping out of the low-priced market entirely. His son Leung Chun-fat, the third-generation owner of the company, regarded this as a poor commercial decision, stating that profits declined and the company merely broke even after 1972. Leung Chun-fat, an architect, retired in 1986, leaving the brand to his nephew, who managed the umbrella factory in Kowloon.