With the diffusion, exposure and spread of Indian fashion and culture, nostril piercing has in recent decades become popular in the wider world, as have other forms of body piercing, after punks and subsequent youth cultures in the '80s and '90s adopted this sort of piercing. Today, nostril piercing is popular in the wider world including South America, United States of America, Canada, the Caribbean, Australia, Africa, Japan and Europe, with piercings being performed on either the left or right nostril. For some cultures, this practice is simply for ornament, while for others it is for religious practices. Initially in America, this practice was for subcultures and was seen to be associated with minority youth.