In June 2009, "OK!" ran another tribute issue, this time for Michael Jackson. The publication had paid a reported $500,000 for images of Jackson's body being retrieved after his death. The cover photo showed a deceased Jackson on a stretcher, in a neck brace and with an oxygen mask. "It’s a photo that captures the surprise and the upset and the moment of this breaking news story," Sarah Ivens, the magazine's editorial director, said. "I hope the cover will provoke readers."