In BrE, particularly in television or radio advertisements, integers can be pronounced individually in the expression of amounts. For example, "on sale for £399" might be expressed "on sale for three nine nine", though the full "three hundred and ninety-nine pounds" is at least as common. An American advertiser would almost always say "on sale for three ninety-nine", with context distinguishing $399 from $3.99. In British English the latter pronunciation implies a value in pounds and pence, so "three ninety-nine" would be understood as £3.99.