Around mid-1955, dealers began complaining that consumers were lukewarm to the cars because they were true Packards and demanded that the Packard name appear somewhere on the cars. Nance refused at first, feeling that placing the Packard name on the cars would undo his plan to save the Packard name for luxury automobiles. However, when dealers began defecting to Mercury franchises, Nance gave in, fearful that the shrinking number of dealers would harm the company more than just the Packard marque. A small "Packard" script emblems began to be placed on the decklids of newly built Clippers. In a complete reversal of Nance's strategy, the emblems were also made available for placement on already-built cars that were languishing on dealers' lots.