1970 Annual Poster: The 1970 event poster, or “The Million Dollar Poster” as it is now known, became the centre of attention during the 1970 festival. LLBO commissioner Mackey ordered posters removed from public streets and declared that they could only be posted in drinking establishments. The issue was that the posters featured the word ‘beer’ and included a picture of a woman holding mugs of frothy beer. Although this was promotional advertising for the event, it was seen as advertising promoting drinking. Event organizers at the time had been worried that the lack of advertising would have a negative effect on the festival. Due to national coverage of the story about the posters, it increased knowledge of the event.