Geppi had been a sub-distributor for Hal Shuster's Irjax in the late 1970s. In what Mile High Comics' Chuck Rozanski describes as an "incredibly risky and gutsy move," Geppi took over New Media/Irjax's "office and warehouse space" and, recalled Rozanski, had to "sort out the good customers from the bad overnight" negotiating with creditors to continue Shuster's distribution business as Diamond Comic Distribution. Almost overnight, noted Rozanski, "e went from being a retailer in Baltimore to having warehouses all over the place."