The rabbit's third appearance comes in "Hare-um Scare-um" (1939), directed again by Dalton and Hardaway. This cartoon—the first in which he is depicted as a gray bunny instead of a white one—is also notable as the rabbit's first singing role. Charlie Thorson, lead animator on the film, gave the character a name. He had written "Bugs' Bunny" on the model sheet that he drew for Hardaway. In promotional material for the cartoon, including a surviving 1939 presskit, the name on the model sheet was altered to become the rabbit's own name: "Bugs" Bunny (quotation marks only used, on and off, until 1944).