Lei Feng (18 December 194015 August 1962) was a soldier in the People's Liberation Army who was the object of several major propaganda campaigns in China. The most well known of these campaigns in 1963 promoted the slogan, "Follow the examples of Comrade Lei Feng." Lei was portrayed as a model citizen, and the masses were encouraged to emulate his selflessness, modesty, and devotion to Mao. After Mao's death, state media continued to promote Lei Feng as a model of earnestness and service, and his image still appears in popular forms such as on T-shirts and memorabilia.