In July 2000 an advertising campaign featuring Harry Connick Jr publicised the name change from Hillside Trains to Connex. The campaign produced by Melbourne advertising agency Cummins & Partners played on the similar sound of Connex and Connick's name. A television commercial aired with Harry explaining; "I heard Hillside Trains was going to change its name and I was honoured to hear they were going to name it after me. Connicks. Well they could have consulted me on the spelling." Billboards on station platforms had Connick stating in a voice bubble; "Welcome to my train company - Connick's. That's OK, they'll fix the spelling..."