In May 2007, Fairfax Media announced it would be moving from a broadsheet format to the smaller compact or tabloid-size, in the footsteps of "The Times", for both "The Sydney Morning Herald" and "The Age". Fairfax Media dumped these plans later in the year. However, in June 2012, Fairfax Media again announced it planned to shift both broadsheet newspapers to tabloid size, in March 2013. Fairfax also announced it would cut staff across the entire group by 1,900 over three years and erect paywalls around the papers' websites. The subscription type is to be a freemium model, limiting readers to a number of free stories per month, with a payment required for further access. The announcement was part of an overall "digital first" strategy of increasingly digital or on-line content over printed delivery, to "increase sharing of editorial content," and to assist the management's wish for "full integration of its online, print and mobile platforms."