Horn was disenchanted with the film-based program and sought to have it changed to teens dancing along, live on camera - live - as popular records played, based on an idea from WPEN's "950 Club", hosted by Joe Grady and Ed Hurst. Since the film idea was going nowhere, WFIL began advertising for dancers. The "Bandstand" makeover debuted on October 7, 1952, with hundreds dancing on live TV. "Bandstand" sometimes drew over 60 percent of the daytime audience, making Horn wealthy.