After issue 3282 (dated 16 October 2004) "The Dandy" underwent a radical format overhaul. The comic changed format and content, reflecting a more television-oriented style, now printed on glossy magazine paper instead of gravure. The price was raised from 70p to £1.20 (99p for the first two weeks), a new comic strip called "Office Hours" (a comic strip about the adventures of the writers of "The Dandy") appeared, and two supposedly new ones also started, though they were actually revivals from a few years earlier ("Jak" and "Dreadlock Holmes").