On July 28, 2009, KVHP began carrying programming from The CW on digital subchannel 29.2 (which had simulcast the main channel's programming in standard-definition prior to joining the network), after KVHP owner National Communications assumed promotional and advertising control of cable-only CW Plus affiliate "WBLC" from Suddenlink Communications. This was moved to KPLC's second subchannel on August 31, 2017, so that KVHP could launch Lake Charles' first standalone ABC affiliate, under the branding SWLA ABC. Prior to this move, Lafayette's KATC served as Lake Charles' default ABC station, although some area cable and satellite providers also carried other nearby ABC affiliates, such as KBMT from Beaumont or KLAX-TV from Alexandria. The new channel returns the network to the market 37 years after KPLC dropped its secondary ABC affiliation.