Rolland features prominently in the critical 2004 documentary "Mondovino" by Jonathan Nossiter as an agent of wine globalization. In "Mondovino", Rolland is seen on several occasions advising his clients to microoxygenate their wines, including a scene at Château Le Gay in Bordeaux. Since the film, Rolland has said that he is "not a fan of microoxygenation. The film suggests I am. Some of my clients inquire about it. It can help in special conditions — if the tannins are fierce or hard, micro-oxygenation can make them softer and rounder. In certain countries with certain terroir, like Chile or Argentina, I may use it." James Suckling, formerly of "Wine Spectator", notes in an article about Rolland that "He is not a proponent of micro-oxidation in wine-making as some suggest, and never has been".