After the failure of the Anbang deal, Zaha Hadid Architects unveiled plans for a $12 billion, skyscraper developed by the Kushner organization to replace the current building. The proposed project would cost four times as much as the taller Central Park Tower and would have been the third most expensive building ever constructed. Rather than tear down the current building, Kushner would strip the structure down to its steel frame and add forty stories on top of it, similar to the process used at nearby 425 Park Avenue. The new building would have the first nine floors occupied by a "vertical mall" similar to The Shops at Columbus Circle topped by an 11-story hotel and of high-end condominiums. The project would be completed by 2025 at the earliest and would face a park, created by razing a block of current buildings. The developers also planned to change the name to 660 Fifth Avenue, to avoid the diabolical association with the number 666.