The glaze texture on this new Fiesta is very smooth, hard and much more glossy than the original Fiesta. Since its introduction, new Fiesta has remained popular. In addition, it has increased collector interest in all the lines. Many people are collecting vintage pieces, as well as purchasing new items from department stores and catalog retailers. Fiesta collectors often add this new ware to existing collections of vintage Fiesta, while others concentrate on buying only from the new assortment. Early in Fiesta's second incarnation, the Homer Laughlin Company marketed it as a new collectible. The manufacturer has maintained interest in Fiesta and manipulated the collectors' market over the past 34 years by discontinuing glaze colors, and by limiting production quantities on some items, or controlling production time frames. Similar techniques have been used by numerous other housewares, china, silver, toy, ornament, etc. companies.