Rapper Jay-Z became the first non-athlete to get a signature shoe from Reebok. The ""S. Carter Collection by Rbk"" was launched on November 21, 2003, and the "S. Carter" sneaker became the fastest-selling shoe in the company's history. Later, Reebok made a deal with rapper 50 Cent to release a line of G-Unit sneakers, and artists such as Nelly and Miri Ben-Ari have become spokespersons for the company. Reebok also signed Scarlett Johansson and introduced her own line of clothing and footwear called "Scarlett Hearts", part of the "Rbk Lifestyle Collection". Pop singer Ariana Grande signed to Reebok in 2017. In the 2016 Gigi Hadid joined the company. Reebok also produce shoes for Emporio Armani under the label "EA7".