The Hearst Corporation resumed planning for a tower atop the Hearst Magazine Building in the early 1980s. At the time, the building had just been restored. During much of that decade, the Hearst Corporation rapidly acquired media concerns such as magazines, publishers, and television stations. In 1982, the New York City Landmarks Preservation Commission (LPC) started considering city-landmark designation for the Hearst Magazine Building. Further discussions of landmark status occurred in 1987, and the LPC finally granted landmark status to the building's facade the next year. The landmark designation meant that the LPC had to approve any proposed changes to the Hearst Magazine Building's exterior.