Outside of boxing, he is a philanthropist with his own charity organisation, Amir Khan Foundation. He is also a promoter and sponsor, the owner of Khan Promotions and Pakistan's Amir Khan Academy, and a co-owner of India's Super Fight League (MMA) and Super Boxing League. As a celebrity, he has also participated in several reality television and game shows. In 2017, Khan appeared on the seventeenth series of "I'm a Celebrity... Get Me Out of Here!" He was the highest-paid contestant in the history of the show.