In October 1927, he joined Blackpool for a fee of £1,000, scoring on his debut in a 3–1 defeat at Notts County on 15 October. He went on to score 31 goals in the remaining 32 games of the 1927–28 season, including two in his second game for the club, against Manchester City. He missed just one game in his first season for the club, and his goals helped Blackpool stave off relegation, finishing the season 19th in the Second Division.