"It's Good News Week" (1965) was the last big hit King had for four years. Then his cover of "Let It All Hang Out" (1969) made the top 30 in January 1970, and he went on to become the top singles producer of 1971 and 1972, beginning with "It's the Same Old Song". Released by B&C Records in December 1970 under a pseudonym, the Weathermen, it moved into the charts a month later. Using pseudonyms meant more airtime: radio producers might play several songs by the same artist during a programme without realizing they had devoted so much airtime to one person.