"FIFA" games have been met with some minor criticism; such as improvements each game features over its predecessor. As the console market is expanding, "FIFA" is being challenged directly by other titles such as Konami's "Pro Evolution Soccer series". Both "FIFA" and "Pro Evolution Soccer" have a large following but "FIFA" sales is rising as much as 23 percent year-on-year. In 2010, the "FIFA" series had sold over 100 million copies, making it the best-selling sports video game franchise in the world and the most profitable EA Sports title. With "FIFA 12" selling 3.2 million copies in the first week after its 27 September North American debut in 2011, EA Sports dubbed it "the most successful launch in EA Sports history".