MV Agusta 350 S Ipotesi was an example of a car designer's experience in a motorcycle world. It was in production for only two years, and 1,991 units were made. But this happened most probably due to the change of business focuses of the company after Count Domenico Agusta's death. Anyway the design of the MV Agusta 350 S has become decisive in the industry for the next 15 years. While almost all motorcycle designers were focused on round shapes, MV Agusta presented at 1973 Milan Motorcycle Show a prototype 350 Ipotesi that was characterised by horizontal lines and sharp angles. It was designed by Giorgetto Giugiaro, founder of Italdesign. The bike used cast alloy wheels and triple disc brakes which were a significant innovation for that time.