Cowboys proved to be popular, which led to the "Marlboro Cowboy" and "Marlboro Country" campaigns. The slogan "Come to Marlboro Country" promised every ordinary man the prospect of transforming himself into, or at least associating himself with, a rugged and macho cowboy merely by lighting up this Philip Morris product. A satirical reference to the advertisement was made in the Rolling Stones's 1965 song "Satisfaction": "When I'm watchin' my TV and a man comes on and tells me how white my shirts can be, but he can't be a man 'cause he doesn't smoke the same cigarettes as me."