The precursor to Kool-Aid Man, "the Pitcher Man", was created on July 10, 1954. Marvin Potts, an art director for a New York advertising agency was hired by General Foods to create an image that would accompany the slogan "A 5-cent package makes two quarts." Inspired by watching his young son draw smiley faces on a frosted window, Potts created the Pitcher Man, a glass pitcher with a wide smile emblazoned on its side and filled with Kool-Aid. It was one of several designs Potts created, but the only one that stuck, and General Foods began to use the Pitcher Man in all of its advertisements. The character's face was sometimes animated in synchronization with the jingle.