The camp was advertised in the first issue of "The Scout" magazine in April 1908. The magazine asked the question "Who of you would want to spend a fortnight under canvas with a Troop of other boys, and under the care of General Baden-Powell?", which was met with great enthusiasm by the members of the fledgling movement. However, there was a catch – there were only thirty places available for Scouts on the camp, and they were to be selected by a voting system. Each issue of the magazine included a coupon which was to be sent back to the publisher with the name of a Scout being nominated to attend the camp.