Robson held the Newcastle post until 30 August 2004, when he was dismissed by Freddy Shepherd, after a poor start to the Premier League season and alleged discontent in the dressing room. Robson's dismissal followed publication of his off the record observation of his disappointment that only 5,000 fans stayed to see the traditional lap of honour made by the players at St James' Park at the end of the previous season. However, he remains held in the highest esteem by the fans; he was granted the Freedom of the City of Newcastle upon Tyne on 2 March 2005.