Lei Feng's story continues to be referenced in popular culture. A popular song by Jilin singer Xue Cun (雪村) is called "All Northeasterners are Living Lei Fengs" (). A 1995 release, originally notable only for its use of Northeastern Mandarin, it shot to nationwide fame when it was combined with kitsch animations on the Internet in 2001. In March 2006, a Chinese organization released an online game titled "Learn from Lei Feng Online" (学雷锋) in which the player has to do good deeds, fight spies, and collect parts of Mao Zedong's collection. If the player wins, he or she gets to meet Chairman Mao in the game. In the 21st century his image has been used to sell items including, in one case, condom packaging.