Farah is additionally involved in various philanthropic initiatives, launching the Mo Farah Foundation after a trip to Somalia in 2011. The following year, he participated in ITV's "The Cube" and won £250,000 for his foundation, becoming the only person to win the top prize on the show. Along with other high-profile athletes, Farah later took part in the 2012 Olympic hunger summit at 10 Downing Street hosted by Prime Minister David Cameron, part of a series of international efforts which have sought to respond to the return of hunger as a high-profile global issue.