The album's artwork was photographed by Austrian photographer Markus Morianz; it shows Minogue wearing a white, bare-midriff blouse and raising her hands behind her head. Christian Guiltenane of "Classic Pop" said the seductive pose offers "a freer—and, it was implied— more sexually liberated" nature than her earlier image. Writing for "Idolator", Robbie Daw commented that the cover " a drastic turn for the sexy." English artist Nick Egan, who previously art-directed sleeves for Duran Duran and INXS, handled the design for "Rhythm of Love" with designer Eric Roinestad. The photograph session for "Rhythm of Love" took place within Los Angeles in October 1990; Minogue wore a small, cropped leotard with chains and a white, feather costume while standing in a desert. Minogue donated the bikini costume with boots worn in the photoshoot, which was designed by Azzedine Alaïa, to the Cultural Gifts Program of the Arts Centre Melbourne in 2004. A month before the album's UK release, photographs from the session were featured in a six-page spread for "Smash Hits", in which Minogue said of her "dramatic" new image, "I've grown up. I'm more womanly!... I think the outrageous me has been kinda subdued for a long time and now it's coming out!"