In 2008, Katzman founded 2U, an educational technology company that partners with leading nonprofit colleges and universities, such as the University of Southern California, Georgetown University, and University of North Carolina at Chapel Hill to offer online degree programs. He served as the company’s CEO until January 2012. Katzman originally self-funded, then raised almost $100 million in venture capital over the next four years. Katzman shifted to Executive Chairman in January 2012, and left in August to help build Noodle. Like The Princeton Review, 2U became a Russell 2000 company.