The rise of commercial radio at the beginning of the 1990s led to a decrease in audience. Ferry Maat, TROS' programming director on Radio 2 and 3, feared earlier for worse listening figures due to the relocation of the TROS from Thursday to Sunday. Paul van der Lugt was appointed as the channel coordinator in 1992 and had to ensure that Radio 3 got a clearer identity. To do this, the station got a new slogan ("de jongste zender van Nederland", "the youngest channel in the Netherlands"), and a logo (a chick, to emphasize the concept of "young"). Furthermore, relatively unknown music was played between new and old old hits (sandwich formula), and more attention was paid to live music and pop festivals.