Known for reinventing her style and image, Tsai's music and fashion sense are noted by the media and general public. Although she was modest in appearance in early years, her image and fashion has changed several times since the release of her fifth studio album, "Magic" (2003). Around the time of the release of "Magic", Japan's "Ray" magazine named her "Taiwan's trend-setter". However, many critics felt that her style at the time was too similar to those of Japanese singer Ayumi Hamasaki. In a public interview, Tsai spoke about comparisons to Hamasaki: "Fashion is a prevailing trend in the style in which a person dresses, but there is nothing to do with copy; I feel honored to be compared with her, but we are different though we have similar fashion sense." With the beginning of her first concert tour, "J1 World Tour" (2004–2006), Tsai mostly dismissed her innocent image for a more sexy look. In 2006, Tsai received an MTV Asia Award for the Style Award. At the same time, "Yahoo! Taiwan" named her the most stylish artist in Taiwan. Since 2007, Tsai has been invited to watch the "Big Four" fashion weeks, Met Gala, and Victoria's Secret Fashion Show, made her the first Chinese singer that has been officially invited to attend all of these notable fashion events. Her appearance has landed her on the cover of magazines such as "Elle", "Harper's Bazaar", "Marie Claire", and "Vogue". Tsai is also considered a sex symbol. In 2006, "FHM Taiwan" ranked her fourteenth on the "100 Sexiest Women in the World" list. She also had appeared in the top ten on the list eight times in the subsequent ten years. In 2016, "FHM Taiwan" ranked her first on the list again.