After placing the album's title track on their website for free downloading, Augie March announced their first "proper headline tour of their homeland", in which they would play music from the new album. The album was released in October 2008. "Watch Me Disappear"s reception was more mixed than that of its predecessors. Patrick Donovan of "The Age" said, "ou get the feeling that "Watch Me Disappear" will please more than just their mates and old fans", but Bernard Zuel wrote in "The Sydney Morning Herald" that it was "an album that no doubt will polarise fans". "Watch Me Disappear" entered the ARIA Albums Chart at number four.