While traditional pay TV operators and broadcast networks still dominate the consumer television landscape, new options are emerging, from subscription video on demand (SVOD), to electronic sell-through (EST), to free TV streaming. While SVOD drives the most online TV streams by far, the incidence of consumers who used SVOD and free streaming in 2012 was relatively equal. According to NPD's "Free Streaming TV" report, released in February 2013, 12 percent of United States TV watchers reported streaming TV shows for free during the prior three months, compared to 14 percent who watched a TV show via SVOD.