With the help of other Groundlings like John Paragon, Phil Hartman and Lynne Marie Stewart, Pee-wee acquired a small group of followers and Reubens took his show to The Roxy Theatre where "The Pee-wee Herman Show" ran for five sellout months, doing midnight shows for adults and weekly matinees for children, moving into the mainstream when HBO aired "The Pee-wee Herman Show" in 1981 as part of their series "On Location". Reubens also appeared as Pee-wee in the 1980 film "Cheech & Chong's Next Movie". He again appeared in 1981's "Cheech & Chong's Nice Dreams"; the end credits of the movie billed him as "Hamburger Dude". Reubens' act had mainly positive reactions and quickly acquired a group of fans, despite being described as "bizarre", and Reubens being described as "the weirdest comedian around". Pee-wee was both "" and "hip", "retrograde" and "avant-garde".