In 1909, the American impresario Charles Frohman became sole manager of the theatre and renamed the house Globe Theatre (the "Globe Theatre" on Newcastle Street had been demolished in 1902, making the name available). The reopening production was "His Borrowed Plumes", written by Lady Randolph Churchill, Winston Churchill's mother. During the First World War, the musical "Peg O' My Heart" was a success at the theatre. Noël Coward debuted his "Fallen Angels" here in 1925. "Call It a Day" by Dodie Smith opened in 1935 and ran for 509 performances, an unusually long run for the slow inter-war years. Shakespeare and classic plays, as well as musicals, were seen at the theatre in the decades that followed. In 1938, actor John Gielgud directed and starred in a revival of "The Importance of Being Earnest" that was "regarded at the time as the definitive production of the 20th century."