New Order's Chief of Staff, Martin Kerr, claims that the group is no longer a white supremacist group and focuses on advocating "in favor of people, not against other races or ethnicities. ... We consider the white people of the world to be a gigantic family of racial brothers and sisters, united by ties of common ancestry and common heritage. Being for our own family does not mean that we hate other families." The SPLC still classifies them as neo-Nazis and as a "hate group."