In the early 2010s, Gold's song "Spooky Scary Skeletons" became the subject of Halloween-related Internet memes through its popularity on 4chan's video games board. Within a few years, the song turned into a full-on viral phenomenon, with multiple electronic dance remixes and cover versions uploaded to YouTube with views in excess of 350 million and counting, and a dance challenge on the social-media network TikTok that has generated over 2.5 million individual videos and upwards of 243 million views. By 2019, the popularity of "Spooky Scary Skeletons" had inspired a deluxe digital release of "Halloween Howls". This version of the album included the addition of two extended electronic dance remixes of "Spooky Scary Skeletons."