Höppner also spoke about the label's artist roster and sales performance, saying that many people who submit recordings are turned down because there are "so many in-house artists", while the label at that time was selling more product than other labels, but not generating much profit. Of the period from 2010 to 2015, Höppner said, "Everyone has his tastes and a very high standard of quality. Just maintaining this level of quality is our ambition, I guess. Keep it interesting, and whatever that might actually mean remains to be seen."