One of the more colorful times for the stadium occurred during the early 1940s when Bill Veeck owned the team. The "PT Barnum of Baseball" brought an element of whimsy and marketing to the park, including fan giveaways of livestock, butter and vegetables, and staging morning games for third-shift wartime workers. According to his own autobiography, "Veeck – As in Wreck", he claimed to have installed a screen to make the right field target a little more difficult for left-handed pull hitters of the opposing team. The screen was on wheels, so any given day it might be in place or not, depending on the batting strength of the opposing team.