Adopting the personas of superficial prima donnas, who loathe and insult anyone they consider to be physically unattractive, they dropped the Velvet-Love Entertainment moniker and became The Beautiful People. In 2008 at Lockdown, they participated in the first ever "Queen of the Cage" match, which was won by Roxxi, when she defeated Love in the finals. The following month's pay-per-view, Sacrifice, saw a Battle Royal where the last two in the ring competed in a Ladder match with the loser having their head shaved; the week before on "Impact!" Gail Kim won immunity in a Shears-On-A-Pole-Match. The Makeover Battle Royal-Ladder Match saw Kim and Roxxi survive the Battle Royal and with Kim having immunity this meant the third runner-up, Angelina Love, would have her head shaved if Roxxi won. Knowing this, Love interfered in the Ladder Match to ensure Kim's victory and Roxxi's head being shaved bald. While the performers watched the haircut in pity, Love and Sky paraded around celebrating with Roxxi's freshly shaved hair cementing them as villains in one of TNA's most controversial moments.