At the promised time, KMAX returned to country as "95.7 The Wolf, The Bay Area's Fresh Country", launching with 10,000 songs in a row commercial-free, with the first song being "Save A Horse (Ride A Cowboy)" by Big & Rich. The launch of "The Wolf", and most of the initial imaging production was created by Krash Creative Solutions, and was also simulcast live from the main stage at the Country Radio Seminar in Nashville, being heard by hundreds of radio and record executives. On March 19, 2007, KMAX changed their call letters to KBWF to go with the "Wolf" branding.