The loss of the Maasai language, while not rapid, is happening as a result of close contact with other tribal groups in East Africa and the rise of Swahili and English as the dominant languages. In Tanzania, former President Nyerere encouraged the adoption of Swahili as an official language to unite the many different ethnic groups in Tanzania, as well as English to compete on a global scale. Although the Maasai language, often referred to as Maa, has survived despite the mass influx of English and Swahili education systems, economic plans, and more, the socioeconomic climate that the Maasai people face in East Africa keeps them, and their language, as an underrepresented minority.