The Mott's company was independently developing Clamato, a mixture of clam and tomato juices, at the same time the Caesar was invented. Sales of Clamato were initially slow: Mott's sold only 500 cases of Clamato in 1970, but sales consistently increased after the company's distributors discovered Chell's drink. By 1994, 70% of Mott's Clamato sales in Canada were made to mix Caesars, while half of all Clamato sales were made in Western Canada. Motts claims that the Caesar is the most popular mixed drink in Canada, estimating that over 350 million Caesars are consumed every year.