On 15 July 2014, Reynolds American agreed to buy Greensboro, North Carolina-based Lorillard Tobacco Company, for $27.4 billion. The deal also included the sale of the Kool, Winston, Salem, and blu eCigs brands to Imperial for $7.1 billion. In November 2014, Imperial said Commonwealth-Altadis and the Lorillard operations being acquired would be called ITG Brands LLC. The deal with Lorillard was completed on 12 June 2015, and as part of the deal, Greensboro became the location of the ITG headquarters. On 1 November 2018, ITG announced production would move from the former American Tobacco Company plant in Reidsville, North Carolina, built in 1892 and later expanded, to Greensboro by 2020. The plant made USA Gold, Sonoma, Montclair and Rave.