Naidu launched the Janmabhoomi (birthplace) Programme in February 1996. The main aim was to involve people in the reconstruction and revitalisation of the society. The programme works at a micro level, planning to identify people-represented problems through Gram Sabha discussions by regional officers, especially in villages, and to send project proposals for the government to work on. The core concentrated areas are community work, primary school education, drinking water, health and hospitals, family welfare, and environmental protection through watershed and joint forest management activities.