In rare cases, the rights to a wrestler's ring name may be owned by a company with little or no connection to professional wrestling, such as Marvel Comics' ownership of the name Hulk Hogan until early 2003, which was due to Hogan being advertised as "The Incredible Hulk Hogan" early in his career, while Marvel owned the trademark for their comic book character. Sometimes, a wrestler will buy the rights to their own ring name; for example, Steve Borden owns the rights to the name Sting and licenses it to the musician of the same name. The wrestler formerly known as Test took this one step further and legally changed his name to Andrew Test Martin. Jim Hellwig, known as The Ultimate Warrior, had his name legally changed to simply "Warrior".