By the beginning of World War II the passenger services had reduced to only two trains per day each way, with five on Saturday. In a further blow, New Haden Colliery was closed in 1943 after the Ministry of Fuel and Power decided to move the 500 miners to more efficient pits in aid of the war effort, and its traffic of 3,000 tons per week was lost. However, a brickworks adjacent to the colliery plus an increasing amount of sand traffic from nearby quarries, most of it delivered by road to Cheadle, provided a lifeline.