After World War II, the Allied occupation forces established a new family ideology based on equal rights for women, equal inheritance by all children, and free choice of spouse and career. From the late 1960s, most marriages in Japan have been based on the mutual attraction of the couple and not the . Moreover, arranged marriages might begin with an introduction by a relative or family friend, but actual negotiations do not begin until all parties, including the bride and groom, are satisfied with the relationship.