It was the second Las Vegas project of architect Jon Jerde, whose firm was paid approximately $900,000 by the City of Las Vegas to create a show concept for the downtown area. Jerde's design included a floating sky parade which was to be suspended from the canopy. The concept was accepted by the Fremont Street Experience as well as the City of Las Vegas. Ultimately Jerde's sky parade concept was scrapped, but the architectural design for the canopy was carried through.