In 2009, the duo started to create free low-budget commercials for small local businesses throughout the U.S. in the web series "I Love Local Commercials", sponsored by Microbilt. At first they made 4 commercials for local businesses in their home state North Carolina – TDM Autosales, Bobby Denning Furniture, and Redhouse Furniture. These videos quickly went viral on YouTube, especially the Redhouse video, with its controversial jingle "Where Black People and White People Buy Furniture". The success of these commercials spurred Rhett & Link to continue creating commercials and for that they offered people across U.S. to nominate their favorite local businesses to take part in the web series. The popularity of the duo's commercials garnered the attention of major advertising publications such as "Advertising Age" and "AdWeek", and their commercials were featured on CNN, NPR, The New York Times, Forbes, and TMZ. A commercial for Cullman Liquidation Center won Best Local Commercial at the 2010 Ad Age Viral Video Awards. In 2010, Rhett & Link produced a commercial for Donut Prince, George Lopez' favorite doughnut place. Later they appeared in his show "Lopez Tonight", where he called them "undisputed masters of bad local commercials".