However, the business side of the operation fell increasingly under the control of Wilf Proudfoot. The station's management was run from an office in the Scalby Road, Scarborough headquarters of the Proudfoot supermarket business. The station's office manager was Maggie Lucas, a long-standing associate of Proudfoot who had acted as his secretary when he had been the Member of Parliament for Cleveland from 1959 to 1964. Proudfoot became uncomfortable with the planned programming and he engaged the services of Noel Miller as Programme Director. Miller had previous experience of commercial radio in Australia and he adopted a simple style of programming based on a Top 40 format.