His second novel, "Trilby", published in 1894, fitted into the gothic horror genre that was undergoing a revival. Hugely popular, it tells of a poor artist's model, Trilby O'Ferrall, transformed into a diva under the spell of an evil musical genius, Svengali. Soap, songs, dances, toothpaste, and even the city of Trilby, Florida, were named after her, as was the variety of soft felt hat with an indented crown worn in the London stage dramatisation of the novel. The plot inspired Gaston Leroux's 1910 novel "Phantom of the Opera" and innumerable works derived from it. Du Maurier eventually came to dislike the persistent attention the novel was given.