Many hippies rejected mainstream organized religion in favor of a more personal spiritual experience, often drawing on indigenous and folk beliefs. If they adhered to mainstream faiths, hippies were likely to embrace Buddhism, Daoism, Hinduism, Unitarian Universalism and the restorationist Christianity of the Jesus Movement. Some hippies embraced neo-paganism, especially Wicca. Wicca is a witchcraft religion which became more prominent beginning in 1951, with the repeal of the Witchcraft Act of 1735, after which Gerald Gardner and then others such as Charles Cardell and Cecil Williamson began publicising their own versions of the Craft. Gardner and others never used the term "Wicca" as a religious identifier, simply referring to the "witch cult", "witchcraft", and the "Old Religion". However, Gardner did refer to witches as "the Wica". During the 1960s, the name of the religion normalised to "Wicca". Gardner's tradition, later termed Gardnerianism, soon became the dominant form in England and spread to other parts of the British Isles. Following Gardner's death in 1964, the Craft continued to grow unabated despite sensationalism and negative portrayals in British tabloids, with new traditions being propagated by figures like Robert Cochrane, Sybil Leek and most importantly Alex Sanders, whose Alexandrian Wicca, which was predominantly based upon Gardnerian Wicca, albeit with an emphasis placed on ceremonial magic, spread quickly and gained much media attention.