The film was commercially released in the United States on May 4, 2007 in a North American record total of 4,253 theaters, including fifty-three IMAX theaters. The record number of theaters was later beaten by "", which was released in 4,362 theaters in the United States—109 more than "Spider-Man 3". Tracking data a month before the U.S. release reflected over 90% awareness and over 20% first choice among moviegoers, statistics that estimated an opening weekend of over $100 million for "Spider-Man 3". Online tickets for "Spider-Man 3" were reported on April 23, 2007 to have been purchased at a faster rate—three times at Movietickets.com and four times at Fandango—than online ticket sales for "Spider-Man 2". On May 2, 2007, Fandango reported the sales rate as six times greater than the rate for "Spider-Man 2". The strong ticket sales caused theaters to add 3:00 AM showings following the May 4, 2007 midnight showing to accommodate the demand.