"Devil May Care" was published in the UK on Wednesday, 28 May 2008, to mark the centenary of Ian Fleming's birth. The hardcover published by Penguin Books was 295 pages long and cost £18.99. It was released through Doubleday in the United States. 400,000 hardcover copies were printed for the launch for the UK and US markets. The jacket artwork featured the model Tuuli Shipster, muse of the British photographer, Rankin. Shipster said: "I was thrilled that Penguin chose me to be their Bond girl. It’s fantastic to be involved with something so iconic." The cover picture was taken by British photographer and commercials director, Kevin Summers. The jacket was created by the design agency The Partners.