Another common practice among trademark owners is to follow their trademark with the word "brand" to help define the word as a trademark. Johnson & Johnson changed the lyrics of their Band-Aid television commercial jingle from, "I am stuck on Band-Aids, 'cause Band-Aid's stuck on me" to "I am stuck on Band-Aid "brand", 'cause Band-Aid's stuck on me." Google has gone to lengths to prevent this process, discouraging publications from using the term 'googling' in reference to Web searches. In 2006, both the Oxford English Dictionary and the Merriam Webster Collegiate Dictionary struck a balance between acknowledging widespread use of the verb coinage and preserving the particular search engine's association with the coinage, defining "google" (all lower case, with -"le" ending) as a verb meaning "use the Google search engine to obtain information on the Internet".