The original "Boss of the Plains", manufactured by Stetson in 1865, was flat-brimmed, had a straight sided crown, with rounded corners. These light-weight, waterproof hats were natural in color, with four-inch crowns and brims. A plain hatband was fitted to adjust head size. The sweatband bore Stetson's name. While only making one style of hat, they came in different qualities ranging from one-grade material at five dollars apiece to pure beaver felt hats for thirty dollars each. J.B. Stetson was the first to market the "Boss of the Plains" to cowboys, and it has remained the universal image of the American West. The charisma of the West was carried back East when adventurers returned in the expensive "Boss of the plains" style hat. In the 19th century and first half of the 20th century, a hat was an indispensable item in every man's wardrobe. Stetson focused on expensive, high-quality hats that represented a real investment for the working cowboy and a statement of success for the city dweller.