In December 2013, it was announced that LSUA decided to rebrand the school which started in January 2014. Among the changes, the school was no longer recognized as Louisiana State University at Alexandria and was changed to LSU of Alexandria. Other changes included a new logo and school colors similar to the LSU flagship campus itself. The change coincided with a "high-energy marketing campaign incorporating traditional, social and direct marketing tactics" according to the school's release. The changes were also part of the One LSU initiative, which aimed to increase LSU's impact by tying their campuses closer together. For the school's athletics, the change did not occur until the fall semester of 2014.