On October 14, 2009, KTLA unveiled a new logo and a redesigned news set, bringing back the classic stylized number "5" that was previously used by the station from 1981 to 1997, and eliminating The CW's logo from regular usage (though it is still used in promotions for the network's programs). The "LA" in the KTLA callsign is rendered in bold lettering to emphasize the station's Los Angeles location and coverage area, similar to a previous wordmark logo used from 1997 to 2005.