In Season 3, Elliot undergoes a notable transformation; she begins dressing and grooming herself in a more sexually provocative manner and adopts a somewhat more assertive and self-assured personality. This was the result of a directive from NBC's marketing department, which wanted the show to have a sexier female star for the network's coveted young male demographic. A short feature on the Season 3 DVD set titled "The New Elliot" explained the reasons for the makeover and the response it engendered from Chalke and the show's writers.