Peggy and Archie's wedding was filmed on location in North London in January 2009 and was screened on 2 April 2009 that year in an hour-long special. To promote the storyline, "EastEnders" screened a trailer showing Peggy being assembled in her wedding outfit by a robot, which symbolised Archie's control of her. Realising the extent to which Archie had been controlling and trying to change her throughout their engagement, Peggy gave him an ultimatum at the altar: he either accept the real her, or call the wedding off. Archie chose to marry her, though Tim Teeman for "The Times" commented: "'he real Peggy' is a hazy concept: there’s Peggy the big-hearted East End landlady and Peggy the crone famous for rasping 'Get ahht my pub' to anyone who crosses her path. For someone into evil mind control, Archie has brilliant taste. The wedding outfit he had chosen for Peggy was much nicer than the tatty net curtains that even Miss Havisham would have rejected that the 'real Peggy' chose to marry in." Peggy and Archie's wedding was watched by 10.6 million viewers, winning "EastEnders" a 48% audience share. A further 1.2 million viewers watched the episode's repeat on BBC Three at 10 pm. However, the marriage lasts only as long as the reception; when Peggy realises Archie has been manipulating other members of his family, Peggy throws him out and a feud ignites between Archie and the Mitchell clan.