After the Beatles' "Sgt. Pepper's Lonely Hearts Club Band" album was released in June 1967, Gaudio saw the pop music market changing, and sought to position the Four Seasons into the trend of socially conscious music. One evening he went to the Bitter End in Greenwich Village and saw Jake Holmes performing. Gaudio was taken with Holmes' song, "Genuine Imitation Life", and decided to base a Four Seasons album upon it. With Holmes as his new lyricist, "The Genuine Imitation Life Gazette" album was released in January 1969. The album was a commercial failure and symbolized the end of the Four Seasons' first period of success. The appreciation of "The Genuine Imitation Life Gazette" has grown over the years, and it was re-released on CD (minus the newspaper cover) in the 1990s by Rhino in the U.S. and Ace in the UK. Gaudio and Holmes also wrote and produced Frank Sinatra's 1969 album "Watertown".