On February 1, 2021, Gray Television announced it had purchased Quincy, Illinois based Quincy Media for $925 million. The deal is expected to be completed during the second or third quarter of the year. Pending FCC approval, KWQC will be placed under common ownership with fellow NBC affiliates in several Illinois and Iowa markets, including WEEK-TV in Peoria, KTIV in Sioux City, KTTC in Rochester, Minnesota–Mason City, WREX in Rockford (which will become co-owned with low-powered CBS affiliate WIFR-LD through the deal), and WGEM-TV in Quincy (the long-time flagship television station of Quincy Media). Only KWWL in Waterloo–Cedar Rapids will need to be divested to a third party as Gray Television already owns that market's ABC affiliate KCRG-TV and has elected to keep KCRG-TV and sell KWWL due to the ownership conflict in that market.