The sketch comedy group The Whitest Kids U' Know featured a parody of the Kool Aid Man in one of their most popular sketches from the fourth season of their IFC series - an anthropomorphic grape mascot for the Fizzy Pops Grape Blast soda known as the Grapist (portrayed by one of the group's co-founders Sam Brown). The character's catchphrase is "I'm gonna grape you in the mouth!"; as described by the company's marketing executive (portrayed by fellow co-founder Trevor Moore), he "sneaks into little kids' rooms in the middle of the night, and grapes them in the mouth". One board member (portrayed by fellow co-founder Zach Cregger) seems to be the only one who is concerned and not oblivious to the commercial's allusions to rape, becoming stunned upon hearing the name of the mascot ("The Grapist? That's his name?), but is brushed off by the other board members (portrayed by members Darren Trumeter and Timmy Williams) - the latter of which is very enthusiastic about the campaign.