The game was broadcast in the United States by NBC, with play-by-play announcer Dick Enberg and color commentators Phil Simms, Paul Maguire, and Jim Gray and Will McDonough on the sidelines. Greg Gumbel hosted all the events with the help of then-NBC analysts Ahmad Rashād, Mike Ditka, Joe Gibbs, and Joe Montana. The Vince Lombardi Trophy presentation started a tradition that continues today, in which it is held on the field instead of inside the winners' locker room as was the case previously.