In the United States, the console's debut price was planned to be and included two joystick controllers and a game: either "Baseball Stars Professional" or "NAM-1975". However, the price was raised and its American launch debuted as the Gold System at (). Later, the Gold System was bundled with "Magician Lord" and "Fatal Fury". The Silver System package, launched at , included one joystick controller and no pack-in game. Other games were launched at about and up. At double or quadruple the price of the competition, the console and its games were accessible only to a niche market. Although its high price tag kept it out of the mainstream gaming market, it outlasted the market lifespan of its more popular Nintendo and Sega rivals, and also made a unique niche market for it. In addition, its full compatibility meant that no additional money was being spent on porting or marketing for the AES, since the MVS' success was thus automatically feeding the AES, making the console profitable for SNK.