Like the FIFA World Cup, the Recopa Sudamericana is sponsored by a group of multinational corporations. Unlike the premier football tournament forementioned, the competition uses a single, main sponsor; it is currently primarily sponsored by Banco Santander, one of the largest banks in the world. The deal running for a period of three years began with the 2012 edition. As the main sponsor of the tournament, the competition will carry the name of the bank. Thus, the competition is known officially as the '"Copa Santander Libertadores'". The first primary sponsor of the competition was Fox Sports Latinoamérica, a Latin American cable television network focusing on sports-related programming including live and pre-recorded event telecasts, sports talk shows, and other original programmings. The sponsorship was only for the 2005 edition of the competition, being known officially as '"Fox Sports Recopa Sudamericana"'. The second primary sponsor was Visa, an American multinational financial services corporation. The deal ran for a period of 3 years which began with the 2006 edition. As the main sponsor of the tournament, the competition carried the name of the corporation. Thus, the competition was known officially as '"Recopa Visa Sudamericana"'.