Until 2015, KPLC doubled as the default NBC affiliate for the Lafayette market, since that market did not have an NBC affiliate of its own. Prior to its purchase by Raycom, it even included Lafayette as one of the cities it served in station identifications. It operated a "virtual station" for Acadiana cable systems and sold advertising in the area. On July 1, 2015, KLAF-LD became Lafayette's first locally based NBC affiliate since KLNI's shutdown in 1975, and local cable providers removed KPLC and Baton Rouge NBC affiliate WVLA from channel lineups.