Norton attempted to widen his papers' range by adding a little discussion of culture, but they soon moved back to their traditional coverage of sport, crime, and divorce. Frank Packer's launch of the Sunday Telegraph in 1939 undermined the viability of the Sydney "Truth" and he attempted to fight back by establishing a daily paper to compete with the "Telegraph" and "The Sun" in which he succeeded despite wartime paper rationing. Frank Packer and Ezra Norton were bitter rivals in business for many years. On Derby Day 1939, Ezra Norton and Frank Packer fought it out literally, with fists, in the members' enclosure at Randwick Racecourse. Norton gained a licence from the Minister for Trade and Customs, Eric Harrison to launch the "Daily Mirror" in Sydney in 1941. Ezra Norton was awarded the Coronation Medal in May 1937 for Commerce.