In January 2011, Cyrus met an ailing fan with spina bifida with the charity Kids Wish Network. In April 2011, she appeared in a commercial for the American Red Cross asking people to pledge $10 to help those affected by the 2011 Tōhoku earthquake and tsunami. That same year, Hilary Duff presented Cyrus with the first-ever Global Action Youth Leadership Award at the first Annual Global Action Awards Gala for her support of Blessings in a Backpack, an organization that works to feed hungry children in schools, and her personal Get Ur Good On campaign with the Youth Services of America. Cyrus stated: "I want (kids) to do something they love. Not something that seems like a chore because someone tells them that's the right thing to do or what their parents want or what's important to people around them, but what's in their heart." In December 2011, she appeared in a commercial for the charity J/P Haitian Relief Organization, and teamed up with her elder brother Trace Cyrus to design a limited edition T-shirt and hoodie for charity. All proceeds from the sale of these items went to her charity, Get Ur Good On, which supports education for under-privileged children. That month, she performed "The Climb" at the "CNN Heroes: An All-Star Tribute" at the Shrine Auditorium in Los Angeles.