WLOB's demise took a while, probably because it had the backing of legendary consultant Paul Drew protege Ron Foster and others. Meanwhile, WJBQ was staffed by Wally Brine doing mornings (now at WROR in Boston), Joe McMillan in middays (who went on to WHDH (now WEEI) in Boston and KABL in San Francisco), and Jeff Ryder in the afternoon slot (also the station's program director, who went on to WBBF-Rochester, New York and WOKY-Milwaukee). By 1977, WLOB had changed formats to an older-targeted Adult Contemporary format.