On January 23, 1984, Viacom dropped country music and turned 106.7 into an MOR station–with new call letters WLTW and on-air branding of "Lite FM". Initially they were an easy listening station without anything that would be classified as "elevator music". At this point, the station played music from such artists as Barbra Streisand, Frank Sinatra, the Carpenters, Dionne Warwick, Kenny Rogers, Tony Bennett, Andy Williams, Barry Manilow, Simon & Garfunkel, James Taylor, and the Stylistics. The station also played softer songs from such artists as Elton John, Elvis Presley, the Beatles, the Everly Brothers, the Righteous Brothers and Billy Joel. The station wouldn't play any new music except for new songs by artists that were familiar to listeners of the station. With this format change, ratings did increase from its previously low levels.