Roanoke Rapids had planned Carolina Crossroads, an entertainment district founded by a group of local business developers. Attractions were to include the Randy Parton Theater as an anchor for the development, an outdoor amphitheater, a campground, an aquarium, hotels, restaurants, outlet shopping, travel center, several other dinner theaters, and water park. The association between the city and Randy Parton, brother of Dolly Parton, ended in December 2006. The city renamed the theater as the Roanoke Rapids Theater. A Black Widow Billiards Center was also announced by the pool player, Jeanette Lee. Carolina Crossroads and the theater in particular became a controversial matter because of the city's financial exposure. After nearly a decade of failed attempts to lease or sell the theater, the city sold the theater on July 23, 2018.