The Homer Laughlin China Company noticed the activity on the secondary market. After a production lapse of 13 years, in 1986 the company marked the 50th anniversary of Fiesta by its reintroduction. Prior to mass production and promotion, Laughlin used the original semi-vitreous clay body on shapes taken mostly from the last incarnation of vintage Fiesta (1969–1973). The company then changed the body to a fully vitrified clay, to enable marketing to the restaurant and service industry, as this clay was more durable. Many original shapes required a redesign because of shrinkage associated with the new clay. Although old and new runs appear similar, direct comparison demonstrates the newer pieces (made with the fully vitrified clay body) are noticeably smaller. In addition to redesigns, new shapes were added to the line.