The song would quickly catch on as a fan favourite at the band's concerts and was used as the opening song for the "Construction Time Again" tour. The first live version of the song to appear on a commercial release came from the "Some Great Reward" tour in 1984 when a recording from a show in Liverpool appeared on the double A-sided "Blasphemous Rumours/Somebody" single. During the Music for the Masses Tour, the band used "Everything Counts" as the final encore and in 1989, the song would be re-released as a single in live form, to promote the live album "101". All live tracks from the release were recorded on 18 June 1988 at the Pasadena Rose Bowl during the final performance of the aforementioned Music for the Masses Tour. This version of the song is famous for the recording of the crowd continuing to sing the chorus long after the music had stopped.