"I Am God" was written by Diane Ruggiero and Cathy Belben and directed by Martha Mitchell, marking Ruggiero's eleventh writing credit for the series, Belben's third and final writing credit (after "Blast from the Past" and "Ahoy, Mateys!") and Mitchell's first and only directing credit for the show. Despite being credited, Duncan (Teddy Dunn), Weevil (Francis Capra), and Jackie (Tessa Thompson) do not appear in the episode. During the filming of "I Am God", UPN and Warner Bros. set up a "Veronica Mars Press Day", on which several members of the press visited the show's set and wrote about their visit. Bloggers had been important to press coverage of "Veronica Mars"; because of this, Joanna Massey, UPN's senior vice president for media relations, decided to set up this event as a public relations project. On organizing the event, Massey elaborated: