Madden's Raiders reached and lost five AFC Championship games in seven years, which left the Raiders with the same image that the Dallas Cowboys had previously had—as a team unable to "win the big one." Despite a 12–1–1 mark in 1969, the team lost 17–7 to the Kansas City Chiefs in the final American Football League championship game. Three years later, what appeared to be a last-minute victory over the Steelers instead became a part of football lore when Franco Harris' "Immaculate Reception" gave Pittsburgh a 13–7 win. Then, in 1974, after defeating the two-time defending Super Bowl champion Miami Dolphins in dramatic fashion, the Raiders lost again to the Steelers in the AFC Championship game. In 1975, the Raiders went 11–3 and lost to the Pittsburgh Steelers in the AFC Championship game by a score of 16–10.