Despite the failure and destruction of Watkin's star attraction, Wembley Park continued to flourish as a popular recreation venue, offering football, cricket, cycling, rowing, athletics and, in winter, ice skating on the frozen lake. By the end of World War I, over a hundred sports clubs used the Wembley facilities. In order to recoup its losses, the tower construction company turned to house building and was re-incorporated as the Wembley Park Estate Company in 1906, laying out the Wembley suburb with exclusive homes and a golf course.