"The New York Times"' Lawrence Van Gelder was equally scathing: "If "The Big Hit" had any valid claim to excellence, rest assured that its release would have been delayed till summer. That, experience shows, is the proper season for movies built on a foundation of lavish crime, carnage, comedy, chases, crashes and chicks. "The Big Hit" has all these elements, and none are top of the line. The name of John Woo, the talented Hong Kong-school director of the hit "Face/Off", is plastered around "The Big Hit". But this bait should not deter the eye from the switch: Woo is an executive producer. The director of "The Big Hit" is Che-Kirk Wong, another Hong Kong veteran, making his North American debut. Insatiable moviegoers are advised to wait till this action-comedy, written by Ben Ramsey, thuds into video stores; tasteful moviegoers will avoid it altogether."