Jade was created by "Beyond Good & Evil" developer Michel Ancel, whose wife, Alexandra, a character artist for the game, played an important role in her creation. "Beyond Good & Evil" public relations manager Tyrone Miller stated that a rumor existed that she was the inspiration for Jade. Ancel set about creating a character that resembled a real person rather than a "sexy action woman", and Miller points out that the focus on Jade is on her role, situation, and the meaning of her actions in the game. Miller also describes her as a "girl next door" that people can identify with.