Karl Carter of Atlanta-based Guerrilla Tactics Media said only fans of "Aqua Teen Hunger Force" would recognize the characters or think it was funny. He said, "This is probably better set up for nightclubs and other sorts of scenarios where the people that are receiving the message, one, would know what it's about, but also two, wouldn't be frightened. You know, if you put these in certain environments, like public spaces in this post-9/11 sensitivity, then of course you're going to wind up in trouble." "Make" magazine editor Phillip Torrone said the advertisers should have used better judgment, but called it a "neat electronic project". "Boing Boing" reported that the media and the State of Massachusetts insisted on using the words "bomb hoax", despite firm contentions by Turner Broadcasting Systems that the devices were not intended to resemble bombs and the company had no intent to arouse suspicion or panic in approving the advertising campaign.