For most of the analog era, WLOX was the only "Big Three" station in the region. However, cable systems in Biloxi and Gulfport have long supplemented the area with stations from New Orleans and Mobile/Pensacola. On the other hand, this outlet was the default ABC affiliate for the Hattiesburg/Laurel market which did not have its own ABC station until June 11, 2012, when sister station WDAM added ABC programming to its second subchannel, replacing This TV. From May 18, 1979 until July 3, 2003 the station employed the use of the suffix in its call sign.