In recent years, there has been an increase in the scope of the brand in India. By pushing it to newer segments of the market, Horlicks has become an umbrella brand for a wide variety of products ranging from the flagship malt drink to instant noodles, confectionery and breakfast cereal. Special formulations of the malted drink for young children ("Junior Horlicks"), breast-feeding mothers ("Mother's Horlicks"), women ("Women's Horlicks") and adults ("Lite Horlicks") exist. Horlicks biscuits were first launched in 1993, and an energy bar was launched in 2009, named "Horlicks NutriBar". Also in late 2009, "Foodles", a brand of instant noodles, was launched under the Horlicks umbrella. This was followed in 2011 by launches of "Horlicks Gold", a premium variant of the malt drink (dubbed "The Best Horlicks Ever"), and "Horlicks Oats", the first breakfast cereal product under the Horlicks brand.