At 15:48, with the opposing forces roughly parallel at , with the British to the south-west of the Germans (i.e., on the right side), Hipper opened fire, followed by the British ships as their guns came to bear upon targets (position 2). Thus began the opening phase of the battlecruiser action, known as the "Run to the South", in which the British chased the Germans, and Hipper intentionally led Beatty toward Scheer. During the first minutes of the ensuing battle, all the British ships except "Princess Royal" fired far over their German opponents, due to adverse visibility conditions, before finally getting the range. Only "Lion" and "Princess Royal" had settled into formation, so the other four ships were hampered in aiming by their own turning. Beatty was to windward of Hipper, and therefore funnel and gun smoke from his own ships tended to obscure his targets, while Hipper's smoke blew clear. Also, the eastern sky was overcast and the grey German ships were indistinct and difficult to range.