With the industrial revolution taking place in Europe, paisley shawls were manufactured at an industrial rate, and while the shawls from India could be quite expensive at the time, factory manufactured shawls made it so that the fashion became commonplace among middle-class people, thus boosting the design's popularity even more. While the western world appropriated much of eastern culture and design, the Boteh design was by far the most popular. Records indicate that William Moorcroft, an English businessman and explorer, visited the Himalayan mountains in the mid 19th century; upon his arrival, he was enthralled by Boteh designed Kashmir shawls and tried to arrange for entire families of Indian textile workers to move their lives to the United Kingdom. The earliest paisley shawls made in the United Kingdom, in Paisley, Scotland, were made out of fleece, a material that is put together in such away that one side can be described as containing a soft, fluffy texture.