During the filming of "I Am God", several press members, primarily bloggers, were allowed to visit the show's set, an event that was the first of its kind for "Veronica Mars". Bloggers had been an important source of the show's fandom and press coverage, and the event was set up by UPN executives as a public relations project. The episode also features a guest appearance by Kayla Ewell and the first appearance by James Jordan. The episode received 1.76 million viewers in its original US airing, and it received mixed reviews from television critics, with reviewers divided on the use of dream sequences as well as the episode's emotional impact overall.