In 2010, Red acquired the historic Ren-Mar Studios in Hollywood, and renamed it "Red Studios Hollywood". By 2011, it had over 400 employees. 2011 was also the year in which Panavision, Arri and Aaton announced that they would no longer be producing analog cameras. Red Digital Cinema and the Red One were widely credited as accelerating this transition in the industry. Schilowitz responded to these reviews by saying "It was never our goal to kill film. Instead, we wanted to evolve it."