Rubio released her fourth studio album "Planeta Paulina" in summer 1996, she signed a contract that provided for the release of three albums with EMI Music over the course of four years. The disco and Europop-inspired album not was a commercial success, but the critical. The singles off the album reached top ten charts in Mexico and the album's promotion was extended into late 1997 as an attempt by EMI Music to have full control of Rubio. The record company had promised to reclaim her "status" as a prestigious Latin American artist after a record with "moderate success" and another as a commercial failure. She also proposed to release an album in English, which involved her crossover in the United States and Europe, but EMI Music denied her request, which motivated her to seek a new record label.