The "Dodo bird verdict" terminology was coined by Saul Rosenzweig in 1936 to illustrate the notion that all therapies are equally effective. Rosenzweig borrowed the phrase from Lewis Carroll's 1865 book, "Alice in Wonderland", wherein a number of characters become wet and, in order to dry themselves, the Dodo Bird decided to issue a competition: everyone was to run around the lake until they were dry. Nobody cared to measure how far each person had run, nor how long. When they asked the Dodo who had won, he thought long and hard and then said, "Everybody has won and all must have prizes." In the case of psychotherapies, Rosenzweig argued that common factors were more important than specific technical differences, so that (on the Dodo bird conjecture) all therapies are winners; they all produce equally effective outcomes.