In the late 1930s following in the wake of a slew of magazine cancellations ("The Skipper", "Bill Barnes" and "The Whisperer" "had failed to capture the audience loyalty" of Doc Savage and the Shadow), Street & Smith's circulation manager Henry William Ralston and editor John L. Nanovic set out to create a new hero combining elements of Doc Savage and the Shadow. They obtained advice from Lester Dent and Walter B. Gibson in the creation of the Avenger, and hired writer Paul Ernst. Both Dent and Gibson met with Ernst to give him advice on his stories, Dent focused on characterization and Gibson on plotting. The character of the Avenger, described by pulp expert Don Hutchison as "clearly an effort to form a hybrid of the company's more successful creations", echoed his forebears in other ways also. Whereas Doc Savage was known as "The Man of Bronze", the Avenger was described as "The Man of Steel". The Avenger's "marksman's eyes" echoed the "burning eyes" of the Shadow, who continued to be referred to as "The "Masked" Avenger".