Since 1932 the game has been held at the Cotton Bowl in Dallas, during the State Fair of Texas. The designated "home" team alternates from year to year: Oklahoma in even-numbered years and Texas in odd-numbered years. Ticket sales for the game are split 50–50 between the two schools, with the stadium divided along the 50-yard line. Historically, the Oklahoma fans have occupied the south end zone, which contains the tunnel where both teams enter and exit the field. Beginning in 2007, the teams have option to alternate North and South ends of the field, thereby giving the home team fans the seats adjacent to the tunnel leading to both teams' locker rooms. However, Texas has declined to exercise its option to move to the south end each year in which they have been the designated home team. However, former Texas coach Charlie Strong said he would favor Texas fans being in the south end zone during their home games.