21 January 2013 release date was officially announced by Ant onstage at his September 2012 concert in Chatham by Ant's own record label Blueblack Hussar Records. Despite the decidedly DIY nature of the release, the album reached number 25 on the UK Albums Chart, only one place lower than its predecessor had managed when released on the corporate EMI label nearly eighteen years earlier. It had previously been at number 8 in the Midweeks. To promote the album, Ant performed a series of concerts around the British Isles during April and May (billed as a "Spring Tour") culminating in a gig at The Roundhouse on 11 May. A free concert in Rome took place on 14 June and a second full length 40 plus show US tour got underway on 17 July in San Diego and ran to 21 September in Anaheim. Prior to the tour, Ant and his band appeared on NBC's "Late Night with Jimmy Fallon" to promote the new album, performing a live version of the track Vince Taylor.