Kush's return would begin a memorable era in Sun Devil football history. The Sun Devils won five consecutive Western Athletic Conference championships from 1969 to 1973, going 50-6 in conference play during this time. During this time, Arizona State won the 1970 Peach Bowl and the first three editions of the Fiesta Bowl. In 1974, the team dropped to 7–5, but bounced back with authority the following year when they went 12–0, capping the year with a thrilling 17–14 win over the Nebraska Cornhuskers in the Fiesta Bowl, a game in which Kush's son, Danny, kicked three field goals, including the game winner. The Sun Devils finished second in both major polls, their highest ranking in a final poll.