An alternative vision for redevelopment is offered by the Cullowhee Revitalization Endeavor (CuRvE), made up of local businessmen and activists who also want to rejuvenate the once-thriving commerce center. CuRvE wants to make Cullowhee "a unique and highly attractive area—a mix of residences and businesses along rivers and streams". According to CuRvE, its vision has more community support than that the Western Carolina University "town center", because it would allow small businesses. In addition, it would make use of the setting of Old Cullowhee Road along a mountain river. Many agree this site is more beautiful than the Cordelia Camp/"town center" site.