In conversations with then-ABC President Bob Iger, producers Zwick and Herskovitz told him that by broadcasting "My So-Called Life" the network was giving a voice to millions of young women who otherwise had no voice on network television. The show was making money for the network, and they told Iger he should keep the show on the air for no other reason than "good corporate works". At the end of its first season's run, the series ranked at No. 116 with a 7.0 rating with 6,678,000 homes tuning in from 1994 to 1995.