Directed by Ken Russell, the music video for the single also acted as promotion for the upcoming musical. After the chart success of the single, Lloyd Webber wanted to further promote the musical, and the resultant video took a week to shoot. In his book "Phallic Frenzy: Ken Russell and His Films", author Joseph Lanza felt the video "packs in the gist of the musical's message and story in just over four minutes." In his interview with "Number One", Harley spoke of Russell, describing him as "terribly friendly, though I must admit his work does give the impression that he lives on another planet!"