In 2005, the group began working with noted comedy producer Jim Biederman. In early 2006, Biederman and the Whitest Kids sold the show to the Fuse network after the Whitest Kids won the Best Sketch Group award at the Aspen Comedy Festival. Production of the first season took place in New York City, during the summer of 2006. The first season of "The Whitest Kids U' Know" premiered in March 2007. It was an instant hit for Fuse, and the show was picked up for a second season immediately.