Series creator Rob Thomas also appreciated bloggers' contributions to "Veronica Mars", stating "Sometimes I think bloggers are our journalists. […] I feel like the bloggers made the show. In a way, a day like (the press day) is preaching to the choir, but I don't know that we'd exist without them." This was the first time that non-cast or crew members visited the set. After reaching Kearny Mesa, San Diego, where the show primarily films, the bloggers toured the set and talked with cast and crew members. One press member expressed that Ryan Hansen, Thomas, and Kristen Bell were especially kind and receptive to the visitors.