Three signs of affluence in the post-war period were the “three sacred treasures”, a television, a fridge, and a washing machine, and by 1964, 90% of households possessed all “three sacred treasures”. Most families had sought to equip themselves with these luxury items, and in the years that followed, consumer demand increased significantly. From 1951 to 1967, for instance, the percentage of paid radio subscriber households rose from 58.6% to 93.4%, while from 1952 to 1970, the percentage of paid television subscriber households rose from 0.01% in 1951 to 94.% in 1970. By 1970, 98% of all employee households owned a washing machine, 95% a gas or electric refrigerator, 80% a vacuum cleaner, 77% a camera, and 67% to 70% a television set.