Jiiva's next venture was Gautham Menon's "Neethaane En Ponvasantham" (2012), starring opposite Samantha Ruth Prabhu. The film had an average run at the box office. Critics and audiences felt that the actor brought dignity to the screen as Varun Krishnan. After this, he worked on Bejoy Nambiar's "David" (2013) alongside Vikram, which garnered positive reviews, but failed at the box office. His next movie was "Endrendrum Punnagai", where he was paired with Trisha for the first time. The film, based on friendship, was a commercial success. In 2014, he worked in cinematographer Ravi K. Chandran's directorial debut "Yaan". Despite the pre-release hype, the film received negative reviews and was a box office failure.