Roosevelt emerged as Wilson's main challenger, and Wilson and Roosevelt largely campaigned against each other despite sharing similarly progressive platforms that called for an interventionist central government. Wilson directed campaign finance chairman Henry Morgenthau not to accept contributions from corporations and to prioritize smaller donations from the widest possible quarters of the public. During the election campaign, Wilson asserted that it was the task of government "to make those adjustments of life which will put every man in a position to claim his normal rights as a living, human being." With the help of legal scholar Louis D. Brandeis, he developed his New Freedom platform, focusing especially on breaking up trusts and lowering tariff rates. Brandeis and Wilson rejected Roosevelt's proposal to establish a powerful bureaucracy charged with regulating large corporations, instead favoring the break-up of large corporations in order to create a level economic playing field.