"Cambria", which referred to itself as the 'National Magazine of Wales', was first launched in 1997 and was published bi-monthly. A glossy publication covering the arts, current affairs, topical subjects, history and lifestyle, it was aimed at ABC1 readers. It faced closure in 2015 after losing its funding from the Welsh Books Council, but was temporarily saved after a newly formed company, MegaGroup Newspapers, bought a half share in the publication. It printed its final issue in 2016 and MegaGroup was made insolvent in 2017.