In 1921 Samuel Jones Limited established a paper mill at Devonvale, the current site of Sterling Furniture. In 1926, 33 people were employed at the site and the firm returned its first profit. By 1936, 238 staff were employed by the company. Sydney Platfoot was appointed Managing Director of the Devonvale works in 1922, he later went on to become town provost from 1930 to 1936. In 1964, the company merged with Wiggins Teape and by 1967 employed a fifth of the working population.