An initial photo shoot with the band's long-time photographer Anton Corbijn was done near U2's Berlin hotel in late 1990. Most of the photos were black-and-white, and the group felt they were not indicative of the spirit of the new album. They recommissioned Corbijn for an additional two-week photo shoot in Tenerife in February 1991, for which they dressed up and mingled with the crowds of the annual Carnival of Santa Cruz de Tenerife, presenting a more playful side of themselves. It was during the group's time in Tenerife and during a four-day shoot in Morocco in July that they were photographed in drag. Additional photos were taken in Dublin in June, including a shot of a naked Clayton. The images were intended to confound expectations of U2, and their full colour contrasted with the monochromatic imagery on past sleeves.