The Hearst Magazine Building was ultimately too small to house all of the Hearst Corporation's divisions, despite being the company's headquarters. By the beginning of the 21st century, the building contained the "Good Housekeeping" offices, corporate offices, and Hearst's media division, while Hearst's other magazines were published in several buildings nearby. Accordingly, in 2000, the Hearst Corporation announced plans to consolidate all its divisions by completing its long-delayed tower. Planning for the tower had been fueled in part by the development of other media headquarters nearby.