The round began with the Audience Match, in which the champion tried to match one of the three most popular responses given by a previous studio audience to a short phrase such as "Trading ______ ." The champion was allowed to call on any three celebrities for help, and could either use one of their responses or offer one of his/her own. The three most popular responses awarded $1,000, $500, and $250 in descending order. If the champion failed to match any of these responses, the round did not end as on previous versions of "Match Game"; rather, he/she was given $100.