With his positive attitude and quirkiness, Pee-wee became an instant cult figure, earning a star on the Hollywood Walk of Fame by 1989, and successfully building a Pee-wee franchise, with toys, clothes and other items generating more than $25 million at its peak in 1988. Reubens also published a book as Pee-wee in 1989 called "Travels with Pee-Wee". CBS aired reruns of "Playhouse" until July 1991, when Reubens was arrested, pulling from their schedule the last two remaining reruns. Fox Family Channel briefly aired reruns of the "Playhouse" in 1998. In early July 2006, Cartoon Network began running a teaser promo during its Adult Swim lineup. A later press release and many other promos confirmed that the show's 45 original episodes would nightly air from Monday to Thursday starting on that date. "Playhouse" attracted 1.5 million viewers nightly. In 2007, "TV Guide" named "Playhouse" one of the top 10 TV cult classics of all time. Several children's television personas cite Pee-wee Herman as an inspiration, including Blue's Clues' Steve Burns and SpongeBob SquarePants' Stephen Hillenburg.