In April 2018, in anticipation of its new fleet of Boeing 787-9s, Air Tahiti Nui launched its redesigned brandmark and updated typography. The redesigned logo is a joint collaboration between Future Brand and Polynesian contemporary artist Alexander Lee. The re-drawn logo represents a tiare flower, the airline's emblem from the start of its history, depicted in a two-thirds view, with the profile of a (woman, in Tahitian) in its pistil, a nod to Tahiti's reputation for beautiful women and flowers in the South Seas.