In 2010, Jesse paved the road for Rize to release their 7th album "Experience". A majority of the tracks from this album were masterminded and produced by Jesse, enabling him to get huge attentions as not only an artist and musician, as a music producer. "Zero," the iconic song of this album, was picked up by Coca-Cola and lead to the collaboration commercial with Hidetoshi Nakata / former famous soccer player and Coca-Cola Zero, which is still being aired across a large part of Asia.