At the 2014 MTV Video Music Awards, Cyrus won Video of the Year for her song "Wrecking Ball". Instead of accepting the award herself, she invited a 22-year-old homeless man by the name of Jesse collect it on her behalf; she had met him at My Friend's Place, an organization that helps homeless youth find shelter, work, health care and education. His acceptance speech urged musicians to learn more about youth homelessness in Los Angeles through Cyrus's Facebook page. Cyrus then launched a Prizeo campaign to raise funds for the charity; those who made donations were entered into a sweepstake for a chance to meet Cyrus on her Bangerz Tour in Rio de Janeiro that September. In early 2015, Cyrus teamed up with cosmetic company MAC Cosmetics to launch her own branded Viva Glam lipstick and the proceeds went to the Mac AIDS Fund.