The "Bucks Fizz" album received average to good reviews from magazines. "Record Mirror" gave the album three out of five stars and said; "I think Bucks Fizz are bunch of gutless wonders who can perhaps sing in tune but don't know the meaning of singing with emotion...album is a big production job with slick session musicians, ten ready-made songs for them to warble, and yet the whole shebang still can't spark Bucks Fizz into action...Bucks Fizz could be good if they only learned to FEEL their songs", citing track "Shine On" as the only song to display any feeling. The same journalist went on to review their following album a year later saying that the songs had "a generous dash of emotion, something that was conspicuous by its absence on their debut". Short-lived music magazine "Chart Songwords" said in another three out of five review; "Whether they'll be in the public eye as long as Kim Wilde or Duran Duran, to name just two recently emerging stars, is difficult to decide, but on the strength of their debut LP, they have a fair chance", but also complained that some songs sounded like "sub Brotherhood of Man, or even worse - Guys 'n' Dolls". Irish magazine "RTE Guide" was more favourable by giving the album five out of five and said ""Bucks Fizz" is an excellent pop album. Of the seven non-single tracks, about four would easily make top-class single releases... "Bucks Fizz" is an instantly appealing album with some tracks registering immediately and other tracks growing on you".