Even before the counterculture movement reached its peak of influence, the concept of the adoption of socially-responsible policies by establishment corporations was discussed by economist and Nobel laureate Milton Friedman (1962): "Few trends could so thoroughly undermine the very foundation of our free society as the acceptance by corporate officials of a social responsibility other than to make as much money for their stockholders as possible. This is a fundamentally subversive doctrine. If businessmen do have a social responsibility other than making maximum profits for stockholders, how are they to know what it is? Can self-selected private individuals decide what the social interest is?"