The novel carried the unusual credit of "Sebastian Faulks writing as Ian Fleming" and Faulks described how—using Fleming's article—he had employed the same style as Fleming did in his novels: "it's standard journalistic: no semicolons, few adverbs, few adjectives, short sentences, a lot of verbs, a lot of concrete nouns. These are the tools, and that's literally the style." Faulks also commented that "some people find it perplexing but I think the way that the book has been presented ... is a clever way of showing that it is not my book, although, of course, it is my book." A large part of "Devil May Care" is set in Persia (now Iran); it was an area Fleming had not previously dealt with in his Bond novels, describing it as "full of thieves and crooks". Faulks said of his choice of location that Fleming "didn't set any of his books there, which is surprising in some ways because Lebanon in the 60s would have made a great setting for a Bond story. But his loss is my gain.".