Unlike the other major candidates, Sanders did not pursue funding through a Super PAC or by wealthy donors, instead focusing on small-dollar donations. His presidential campaign raised $1.5 million within 24 hours of his official announcement. At the end of the year, the campaign had raised a total of $73 million from more than one million people, making 2.5 million donations, with an average donation of $27.16. The campaign reached 3.25 million donations by the end of January 2016, raising $20 million in that month alone.