In 1940, Barth claimed that "we do not regard a 15 foot (4.6 m) square... as being a very difficult target to hit from an altitude of ". At some point the company started using the pickle barrel imagery, to reinforce the bombsight's reputation. After the device became known about publicly in 1942, the Norden company in 1943 rented Madison Square Garden and folded their own show in between the presentations of the Ringling Bros. and Barnum & Bailey Circus. Their show involved dropping a wooden "bomb" into a pickle barrel, at which point a pickle popped out.