In Pakistan, Madan and Phul (2016) noted that the Phulkari work of the Punjab was revived in Hazara (of undivided Punjab but now in Khyber Pakhtunkhwa) on the initiative of an NGO. However, the Phulkaris produced on a commercial level are not of the same quality as the traditional craft. But the revival has helped poor rural families. The art was revived in the village of Noorpur near Hazara by one woman learning Phulkari from an older lady 20km away and then introducing the skill to other women.