The journal was founded after the merger of "Burton's Gentleman's Magazine" and "Atkinson's Casket" in 1840. Publishing short stories, critical reviews, and music as well as information on fashion, Graham intended the journal to reach all audiences including both men and women. He offered the high payment of $5 per page, successfully attracting some of the best-known writers of the day. It also became known for its engravings and artwork. "Graham's" may have been the first magazine in the United States to copyright each issue.