ATV-0's first news presenter was its news director, Brian Wright, before Barry McQueen took over regular news presenting duties. The station's initial news format on weeknights was a 45-minute bulletin starting at 6:15pm, aimed at competing with the 30-minute bulletins offered by rival stations GTV-9 and HSV-7. The news format was changed a number of times, with the eventual adoption of the network's one-hour format in the early 1970s, and its take on the "Eyewitness News" format and brand in 1972, then presented by Geoff Raymond.