Throughout his career, Barkley had been arguing that athletes should not be considered role models. He stated, "A million guys can dunk a basketball in jail; should they be role models?" In 1993, his argument prompted national news when he wrote the text for his "I am not a role model" Nike commercial. Dan Quayle, the former Vice President of the United States, called it a "family-values message" for Barkley's oft-ignored call for parents and teachers to quit looking to him to "raise your kids" and instead be role models themselves.