Chiquita responded to the activism with changes in corporate management and new patterns of global competition, according to J. Gary Taylor and Patricia Scharlin. Chiquita partnered with the Rainforest Alliance, an environmental group dedicated to preserving the rainforest, and made major reforms in the way they plant and protect their bananas. The changes focused on the use of pesticides but also affected corporate culture. In 2000, Chiquita adopted a new code of conduct that included Social Accountability International's SA8000 labor standard. Also in 2000, Chiquita achieved Rainforest Alliance certification for environmentally friendly practices on 100% of its farms. In 2001, Wal-Mart named Chiquita as the "Environmental Supplier of the Year".