On April 6, 1997, the channel – which was officially renamed as simply Disney Channel and, until September 2002, alternatively identified only as "Disney" in on-air promotions and network identifications – underwent a significant rebranding and introducing a new logo styled as a Mickey ear-shaped TV set designed by Lee Hunt Associates. Programming-wise, it maintained a programming format similar to that which it carried as a full-fledged premium service; however, Disney Channel's target audience began shifting more toward a focus on kids, while continuing to cater to family audiences at night. Disney Channel also began to air break interruptions within shows to promote its programming and Disney film and home video releases, decreased the number of older films that aired on its schedule, and began catering its music programming more towards acts popular with pre-teens and teenagers (incorporating music videos and refocusing its concert specials to feature younger and up-and-coming musicians popular with that demographic). On August 23, 1997, the channel relaunched its slate of made-for-television movies – Disney Channel Original Movies – with "Northern Lights", supplanting the previous Disney Channel Premiere Films banner. Disney Channel also started to increase its original programming development, launching with the 1997 debut of the sitcom "Flash Forward".