On January 1, 1883, Sanborn, along with his wife, Laura, bought Drake's interest in the "Advertiser". At that time, the four-page publication had struck "Oxford County" from the masthead and was once again circulated under the banner of the "Norway Advertiser." With Sanborn at the helm, the 'Advertiser' soon became the paper of record for Oxford County. Circulation grew to 2,000 copies weekly, thanks in large part to promotions that gave away free papers. A January 1, 1882, notice had listed circulation of the "Oxford County Advertiser" at 800.