Jingbao was set up in October 1918 with two main objectives: 1. to provide an independent platform for the public to express their opinions and 2. to act against the malpractices of contemporary journalism, such as reporting faulty and biased news. When "Jing Bao" was first launched, he wrote the famous slogan "Tie Jian La Shou" (鐡肩辣手) which literally means "iron shoulders and critical hands", meaning that it is the newspaper's responsibility to criticize whatever unjust in the society. He hoped to remind himself and his co-workers to retain the essence of journalism, namely a critical manner and objectively.