Following her film work, Gaynor performed in other media. She appeared between two sets by The Beatles when they made their second appearance on "The Ed Sullivan Show" on 16 February 1964. She performed for a nine-minute segment from the stage of the Deauville Hotel, in Miami Beach, separated by one commercial break. She sang "Too Darn Hot" and a blues medley. At the 1967 Academy Awards ceremony, she sang the theme from the film "Georgy Girl". Gaynor later added the number to her concert repertoire. Through the 1960s and 1970s, she starred in nine television specials that garnered 16 Emmy nominations.