Having a dedicated fanbase composed mostly by female and gay people, Tsai is considered a gay icon. In 2007, Tsai's "Bravo Lover" became the theme song of the 2007 Taiwan Pride parade. Her other songs, including "Fantasy", "Dr. Jolin", "Gentlewoman", "We're All Different, Yet the Same", and "Womxnly", all cater to the gay audience and support same-sex love. In 2012, she signed the petition calling for Taiwan's government passing Marriage Equality Act and legalizing same-sex marriage in Taiwan. Recognized as a long-term ally of the LGBT community, Tsai was given the Icon Award at the 2nd Asia LGBT Milestone Awards to praise her putting aside the pressure of public opinion and appreciate her using her influence to support same-sex love in Chinese-speaking world. In 2015, Tsai featured on the cover of lesbian-themed magazine "Lezs". In an interview with "Lezs", she spoke about homophobia and advocated people to embrace all kinds of love. She stated, "we have to give them the time to get to understand one another, since the definition of love varies from person to person." During her Play World Tour (2015–2016), Tsai gave a speech to support transgender people, and spoke against the bullying of children and teenagers in general, including the bullying of gay teens and a related recent suicide in Taiwan.