Over the years, the Indian and Punjab governments have been working towards promotion of Phulkari embroidery, by organizing special training programs, fairs, and exhibitions. Since most of the women artisans creating Phulkari are in the unorganized sector or work through middlemen, they do not make much money compared to an actual selling price of their product. To overcome this, Punjab Small Industries and Export Corporation (PSIEC) formed women self-help groups and cooperatives to sell directly and make more profits. Their products retail at PHULKARI- Punjab Government Emporiums in New Delhi, Chandigarh, Patiala, Kolktata, and Amritsar. The Patiala Handicraft Workshop Cooperative Industrial Society Ltd (Society for Rural Women Empowerment) founded a Phulkari cluster in 1997. 880 Phulkari artisans are now part of the cluster and over 10,000 women have been trained in Phulkari embroidery.