By the 2010s, interest in Lei Feng had devolved into kitsch, with his face still commonly appearing on t-shirts, stickers, and posters, but interest in his life story and diary minimal, as ticket sales to feature-length biographical films, "Young Lei Feng," "Lei Feng’s Smile" and "Lei Feng 1959," released on Learn from Lei Feng Day failed to produce any takers at all in some cities. Reportedly, party cadres in rural areas have been charged by the State Administration of Radio, Film, and Television with organizing group viewings.