In 1915, E. Urner Goodman, a newly hired field executive for the Philadelphia Council, was assigned to serve as director of the council's summer camp at Treasure Island Scout Reservation on the Delaware River. He believed that the summer camp experience should do more than just teach proficiency in Scoutcraft skills; rather, the principles embodied in the Scout Oath and Scout Law should become realities in the lives of Scouts. Along with his assistant camp director, Carroll A. Edson, he started an experimental honor society to acknowledge those campers he felt best exemplified these qualities, calling the program, "Wimachtendienk", or "Brotherhood" in one of the Lenape dialects. The full original name for the organization was "Wimachtendienk Wingolauchsik Witahemui" (Brotherhood of Those Who Serve Cheerfully). It is still referred to via the inclusion of the letters "W W W" on most lodge patches.