The LZR Pro and LZR Elite lines were launched on 13 February 2008, with the LZR Elite being marketed as "the world's fastest swimsuit." It was the focus of Speedo's campaign for the 2008 Summer Olympics, spearheaded by Michael Phelps of the United States. They created a holographic (visually generated) video of Phelps wearing the suit which was displayed in London, Sydney, New York, and Tokyo on the day of the suit's release. Speedo's LZR Racer had become so effective by the eve of the 2008 Summer Olympics that many swimmers, despite them or their swimming federations having exclusive contracts with other apparel makers, have chosen the LZR Racer over competing bodysuits. At that year's Olympics in Beijing, 94% of all swimming races were won in that suit, while 98% of all medals were won by swimmers wearing that suit, and 23 out of the 25 world records broken were achieved by swimmers competing in the LZR suit. , 93 world records had been broken by swimmers wearing a LZR Racer, and 33 of the first 36 Olympic medals have been won wearing it.