Traditionally the festival would open on or around April Fool's Day (1 April), though it now generally begins in mid to late March and runs for roughly four weeks. Its first year, in 1987, featured 56 separate shows, including performances by the Doug Anthony All Stars, Wogs Out of Work, Gerry Connolly, Los Trios Ringbarkus and Rod Quantock. By 1999, it contained over 120 shows and was being attended by some 350,000 patrons annually. In 2010, it played host to a record (at the time) 369 shows and 4,947 performances both local and international, including artists from the US, Canada, the UK, Ireland and China. In addition, it achieved an attendance of over 508,000 and its highest-ever box office revenue of A$10.9  million, ranking it as Australia's largest cultural event. Activities were originally centred around the Universal and Athenaeum Theatres but in the early 1990s, the MICF shifted its venue to the newly refurbished Melbourne Town Hall, which has remained the festival hub. Soon after this, it spread out further to include an independently produced program at the Melbourne Trades Hall as well. In 2010, for the first time, the Festival also ran the Trades Hall venue.