On November 16, 2000, Lopez globally premiered "Love Don't Cost a Thing" as the album's first single at the MTV Europe Video Music Awards. It was released as a single that December. The song received mixed feedback from critics. "Entertainment Weekly" noted its bold female empowerment message, while "Slant Magazine" called it a "cheap". "Love Don't Cost a Thing" was a wide commercial success, reaching the top ten of most music markets internationally; most notably reaching number one in the United Kingdom. It peaked at number three in the United States, making it her third top-ten hit at the time. The song's music video was directed by Paul Hunter. It featured Lopez frolicking on the beach after her wealthy lover stands her up once again. Cris Judd, who later became her second husband, appeared as a back-up dancer. Lopez and Judd became close during the video's production, and soon began a relationship after she split from Sean Combs.