Considered as one of the most profitable industries, telecoms have emerged in the country due to it becoming a necessity and its product life cycle. The mobile market of the Philippines has been run by the duopoly of Smart together with Globe Telecom. The two companies have a very tight hold on the industry but they continue to fight for more subscribers and they are in a race to introduce new services. However, both still lost subscribers during 2017 as the market went through consolidation.