The name "2channel" is a reference to VHF channel 2, the default setting for the RF modulators used in earlier-generation game consoles (such as Nintendo's Family Computer) when connecting to Japanese television sets. Where Amezou was originally meant to be "channel one", 2channel was meant to be "channel two". The site's iconic jar logo is a reference to deprecatory remarks some former users of Ayashii World would make about 2channel early on in the site's history, likening it to a spittoon (). Nishimura took this nickname and adopted it as the site's logo by 2002.