For most of its history, WSAV has been a solid, if distant, runner-up to longtime dominant WTOC. While WSAV and WJCL made a serious threat in the 1970s, WTOC has won every timeslot since 1980 often garnering more viewers than its rivals combined. The CBS outlet airs more than seven hours of news a day, a considerable amount for a station in the 97th market and far more than any other television station in Savannah. In 1976, as part of a major expansion of its news department, WSAV moved to a former insurance office that is next door to its original East Victory Drive studios.