In the early 2000s, soju started to gain share in the global spirits market. As of 2015, Jinro soju had been the largest selling spirit in the world for more than a decade. Two other soju brands, Chum Churum and Good Day, featured in the top 10, and three other soju brands are present in the top 100 global spirits brands of 2016. Fruit sojus have been produced since 2015. Fruit soju has a distinct fruit flavor and lower alcohol content compared to standard soju.