With the acquisition in 1963 of the Danish publisher Aschehoug, Egmont also entered the book market. From the late 1980s the Egmont Group used the close connection with Disney to expand their Scandinavian focus to a global focus, being the producer of Disney for the new Eastern European market, as well as for the Chinese market. In 1991, Egmont was co-founder of the Norwegian television channel TV 2, before buying it outright in 2012. In 1992, Egmont bought Nordisk Film. In 1998 Egmont acquired the children's book catalogue of Reed Elsevier.