Mr. Carlson has trouble dealing with people, especially with saying "no"; he will buy anything from a salesman (WKRP sales manager Herb Tarlek once sold him an insurance policy) and tends to whimper when someone yells at him. To protect him from the outside world, he depends on his receptionist, Jennifer Marlowe, whose main job is keeping people away from her boss by any means necessary, including telling them that he's dead. Jennifer and Mr. Carlson have an agreement: she doesn't take memos, and she doesn't serve coffee. ("Turkeys Away")