Apple, encouraged by AOL's success and still wanting to turn the cost of AppleLink into a profit center, decided to re-enter the market. After a months-long RFP process that included GEIS as an unsuccessful bidder, Apple approached AOL at the end of 1992 to host a private-label system known as eWorld. By this time AOL had grown to be both much larger than GEIS, so all AppleLink content was to be moved over as well, allowing the GEIS service to be shut down. The eWorld software was basically a version of the original AOL software with custom graphics, giving it a distinctive look. The system was ready for launch in mid-1994.