Current Propaganda studies are applied into many fields besides politics. Herman described a propaganda model as "a model of media behavior and performance, not of media effects." (Herman, 2000, p. 63) He argued: "They are profit-seeking business, owned by very wealthy people (or other companies); and they are funded largely by advertisers who are also profit-seeking entities, and who want their advertisements to appear in a supportive selling environment." He also presented "five factors: owner ship, advertising, sourcing, flak and anti-communist ideology-work as filters through which information must pass, and that individually and often in cumulative fashion they greatly influence media choices." Until now, there is no conclusion of propaganda, debate still continues.