On 25 October 1966, Godard appeared on the television program "Zoom" to debate with government official Jean St. Geours, who had predicted that advertising would increase, as the basic impulse of the French society at the time was to increase its standard of living. Godard explained that he saw advertisers as the pimps who enslave women to the point at which they give their bodies without compunction, because they have been convinced that what they can buy has more potential to bring happiness than does the loving enjoyment of sex.