"OK!" came under fire again in July 2013 when it published an issue featuring Kate Middleton on the same day she left the hospital after giving birth to Prince George. The front cover of the 30 July issue advertised "Kate's Post-Baby Weight Loss Regime" and an "exclusive interview" with Middleton's trainer, who claimed that "[Kate's] stomach will shrink straight back" to its previous size. The story sparked backlash on Twitter when English TV presenter Katy Hill tweeted a photo of her own postnatal body and urged fellow mothers to boycott the magazine. Hill gained support from other women who believed that the story had been posted too soon after Middleton gave birth and felt that "OK!" was "pressuring new moms to instantly lose the baby weight." The magazine's parent company, Northern & Shell, later issued an apology in a statement published in "The Guardian": "Kate is one of the great beauties of our age and "OK!" readers love her. Like the rest of the world, we were very moved by her radiance as she and William introduced the Prince of Cambridge to the world. We would not dream of being critical of her appearance. If that was misunderstood on our cover it was not intended."