Unlike many other shows on television, "Bozo the Clown" was mostly a franchise as opposed to being syndicated, meaning that local TV stations could put on their own local productions of the show complete with their own Bozo. Another show that had previously used this model successfully was fellow children's program "Romper Room". Because each market used a different portrayer for the character, the voice and look of each market's Bozo also differed slightly. One example is the voice and laugh of Chicago's WGN-TV Bob Bell, who also wore a red costume throughout the first decade of his portrayal.