"So what happened to the paragon of a program? The market killed it. First it was sold to a much larger company, Netmanage; presumably doing this made the original programmers a lot of money. Then Netmanage panicked when Microsoft Outlook came along as a "free" part of the Office suite, and killed development on the program." NetManage chief executive officer Zvi Alon noted that 'As soon as Microsoft decided to give away Outlook with Office, we started getting phone calls questioning the value of Ecco Pro'.