In 2006, Nissan Canada launched a Nissan X-Trail Bonavista Edition commercial, featuring a Nissan dealer speaking in an incomprehensible Newfoundland accent. The commercial itself backfired when Bonavista Mayor Betty Fitzgerald claimed it had portrayed people in Bonavista as people who cannot speak properly. To further expose the commercial's lack of linguistic authenticity, CBC News reported the sales rep was played by an actor from Cape Breton. That commercial was parodied by a local car dealer in St. John's, Newfoundland and Labrador, in a radio advert that takes shots at Ontario marketing companies and Premier Dalton McGuinty's "nondescript" personality.