Myeongdong is one of Seoul's main shopping districts featuring mid-to-high priced retail stores and international brand outlets, including Lacoste, Polo Ralph Lauren, H&M, Zara, Forever 21, Bulgari and Louis Vuitton, as well as Korean cosmetics brands such as Nature Republic, Missha, The Face Shop and Skin Food. It is a particularly popular area for young people and tourists as a center for fashion and sight-seeing. Several large shopping centers and department stores are in the district including Lotte Department Store, Shinsegae Department Store, Migliore, M Plaza, and Noon Square.