On November 1, 1988, Chayanne released the eponymous second self-titled album, "Chayanne". This album included several hit singles including Honorio Herrero's "Tu Pirata Soy Yo", José María Cano's "Fuiste un Trozo de Hielo en la Escarcha", and "Este Ritmo Se Baila Así", composed by Pierre-Edouard Decimus, Jacob Desvarieux, both members of French Caribbean band Kassav', and Roberto Livi. At the same time, Chayanne became a spokesperson for Pepsi, with the airing of the first Spanish speaking advertising spot broadcast on national television coast to coast during the 1989 Grammy Awards telecast.