Willem Usselincx was one of the founders of the WIC, and he promoted the concept that a main goal of the company should be to establish colonies in the New World. In 1620, Usselincx made a last appeal to the States General, which rejected his principal vision as a primary goal. The legislators preferred the formula of trading posts with small populations and a military presence to protect them, which was working in the East Indies, versus encouraging mass immigration and establishing large colonies. The company did not focus on colonization in America until 1654, when it was forced to surrender Dutch Brazil and forfeit the richest sugar-producing area in the world.