As alternative rock and techno entered the musical mainstream, the SAW struggled to find their audience. They became more aware of their gay following, who still embraced the trio's pop output. According to Mike Stock, their "pure pop songs about love, life, and feelings" had strong appeal for women and some men, including gay men. The trio also acknowledged Minogue's evolving public image and discussed how to change the musical and lyrical emphasis for her next album. They decided to subtly move on from Minogue's previous material to avoid alienating her fans.