By 1964, the show was achieving audience figures of 21 million. The Minstrels also had a theatrical show at the Victoria Palace Theatre produced by Robert Luff which ran for 6,477 performances from 1962 to 1972 and established itself in "The Guinness Book of Records" as the stage show seen by the largest number of people. At this time, the creation gained considerable international regard and was sold to over thirty countries; in 1961 the show won a Golden Rose at Montreux for best light entertainment programme and the first three albums of songs (1960–1962) all did extremely well, the first two being long-running number 1 albums in the UK Albums Chart. The first of these became the first album in UK album sales history to pass 100,000 sales.