After a victory over the Philadelphia Flyers, which came after a disappointing season, the Blues played "Gloria" in the locker room to celebrate their victory, with it then becoming a regular locker room ritual. When their stadium's DJ learned of it, he began playing the song in the stadium to rally the team. The song is now played at Enterprise Center every time the Blues win a game, leading to "Play Gloria!" becoming both a meme and victory chant for Blues fans. Local radio station Y98 played the song for 24 hours following the Blues' Game 7 victory over the Dallas Stars in May 2019, and again after beating the Boston Bruins in the Stanley Cup Finals. The bands Phish and Vampire Weekend, who were both holding concerts in St. Louis on the night of Game 7, performed covers of "Gloria" when they learned the Blues had won the Cup.