Augie March's musical abilities were recognised when they became the winner of the second annual Australian Music Prize in 2006 for "the most outstanding and creative Australian album released in the past year". Ammendola told "Drum Media" winning the award was more significant than an ARIA Award, as "it's an award that's nominated on the grounds of music, and the art of it - not necessarily record sales". The band used the A$25,000 prize money to help fund a US tour. Richards later said that the band had no great expectations of breakthrough through in the US, and that if their second attempt was not successful, they would not try again.