In 2004 Brian Card, president of Corporate Research Group argued, "Billings Bridge's proximity to public transit, office buildings and growing population centres has helped it to withstand competition from big-box power centres when other shopping centres have been hard-hit." A 2005 article by "Ottawa Business Journal" quoted 'experts' saying that the "lack of a major anchor department store has kept it from becoming a regional centre." In 2004 Barry Nabatian, general manager of Market Research Corporation, argued that the South Keys Shopping Centre had taken the role as 'regional mall' in the south of Ottawa, as it was larger, more popular, and had higher sales/sq foot. Today the mall is considered a 'community' shopping centre.