Leading the way was Gary Wachs, son of Coney Island president Ralph Wachs, who with friends and family owned a majority of stock. He decided it was time to relocate the park to stay competitive. After years of research and traveling abroad, he presented ideas for a new theme park to the company's board of directors. Some board members opposed relocating, including significant stockholder Charles Sawyer. It wasn't taken seriously until 1968, when actor Fess Parker announced plans to build a theme park in Northern Kentucky – well within Coney Island's primary market that extended as far south as Louisville. The announcement highlighted the need for change and gave Wachs' proposal credibility within the organization.