Tie-in promotions were made with several companies to promote the film's release, including Burger King and 7-Eleven, the latter of which transformed selected stores into Kwik-E-Marts. The film premiered in Springfield, Vermont on July 21, 2007 and was released theatrically six days later by 20th Century Fox across the United States. "The Simpsons Movie" received positive reviews and grossed $536.4 million worldwide and became the eighth highest-grossing film of 2007, the second highest-grossing traditionally animated film (behind Disney's "The Lion King") and the highest-ever grossing film based on an animated television series.