The Council named Professor Archibald Cary Coolidge of Harvard University as the journal's first editor. As Coolidge was unwilling to move from Boston to New York, Hamilton Fish Armstrong, a Princeton alumnus and a European correspondent of the "New York Evening Post", was appointed managing editor and worked New York, handling the day-to-day mechanics of publishing the journal. Armstrong chose the distinctive light blue color for the cover of the magazine, while his sisters, Margaret and Helen, designed the logo and lettering respectively.