Rubery (Worcestershire) is divided into two essential areas, either side of the A38. North of the A38 is primarily residential consisting of a sub-area named Waseley. South of the A38 is the High Street (New Road) where Rubery's retail activity is concentrated, there are shops as well as an extensive residential area, there is also a number of food outlets including Subway, Greggs, Jack's and various other takeaways. To the east lies the Great Park area of Rubery (within the Longbridge ward of Birmingham).