Rawhide Kid's full name was revealed in issue # 60 in the Letter's Column as John Barton Clay. By 1973, as superheroes became increasingly ascendant, "The Rawhide Kid" became primarily a reprint title, though often bearing new covers by such prominent artists as Gene Colan, Gil Kane and Paul Gulacy. It ended publication with issue #151 (May 1979). This initial volume of the series included a single annual publication, cover-titled "Rawhide Kid King-Size Special" (Sept. 1971). As well, reprints, including many Jack Kirby-drawn stories, appeared in the 1968-1976 title "The Mighty Marvel Western".