The John Doe philosophy spreads across the country, developing into a broad grassroots movement whose simple slogan is, "Be a better neighbor". However, Norton secretly plans to channel support for Doe into support for his own national political ambitions. When a John Doe rally is scheduled, with John Doe clubs from throughout the country in attendance, Norton instructs Mitchell to write a speech for Willoughby in which he announces the foundation of a new political party and endorses Norton as its presidential candidate. On the night of the rally, John, who has come to believe in the John Doe philosophy himself, learns of Norton's treachery from a drunken Henry. He denounces Norton and tries to expose the plot at the rally, but his speech is interrupted by hordes of newsboys carrying a special edition of the "Bulletin" exposing Doe as a fake. Norton claims Doe had deceived him and the staff of the newspaper, like everyone else, and cuts off the loudspeakers before Doe could defend himself. Despondent at letting his now-angry followers down, John plans to commit suicide by jumping from the roof of the City Hall on Christmas Eve, as indicated in the original John Doe letter. Ann, who has fallen in love with John, desperately tries to talk him out of jumping (saying that another John Doe, has already died for the sake of humanity), and Hanson and his neighbours tell him of their plan to restart their John Doe club. Convinced not to kill himself, John leaves, carrying a fainted Ann in his arms, and Henry turns to Norton and says, "There you are, Norton! The people! Try and lick that!"