In 2013, Usher partnered with Samsung shooting a 2:28 minute short film directed by Rich Lee that included his single "Looking 4 Myself" from his then new album. The video features two Ushers in a face-off, as "down-to-earth" Usher seeks revenge against his "celebrity" alter ego after fame destroys his relationship. According to superstar, Hancock and The Matrix inspired the choreographed fight scenes with himself. The short film featured him using a Samsung's smart TV using the new motion control features that allows users to swipe through the channels. The commercial generated twenty-two million views making it the second highest viewed Samsung commercial behind LeBron's Day with the Samsung Galaxy Note II.