On the May 10 episode of "Impact Wrestling", Hardy teaming with James Storm against Decay in a losing effort after an Imposter Willow distracted Hardy. After the match, Hardy searched backstage for Imposter Willow but attacked by three different people dressed as Willow. On the May 17 episode of "Impact Wrestling", Hardy defeating one of the Imposter Willow. Afterwards, Matt Hardy revealed himself to be one of the Imposter Willows behind the attacks on Jeff. In the following weeks, Matt Hardy would debut a new persona as a "Broken" man with part of his hair bleached blonde along with a strange British-like accent, blaming Jeff (who he began to refer to as "Brother Nero", Nero being Jeff's middle name) for breaking him and becoming obsessed with "deleting" him. On the June 28 episode of "Impact Wrestling", Matt challenged Jeff to a final battle with the Hardy brand on the line, to take place at their home in Cameron, North Carolina the next week. On July 5, during special episode "The Final Deletion", Matt defeated Jeff in the match to become sole owner of the Hardy brand, forcing Jeff to drop his last name and become referred to as "Brother Nero". Also, Matt would force Jeff to stop using his high-flying moves in order to stop him from being a "spot monkey".