While still a partner of Hart's, De Vinne managed to steer the business from job printing to the more lucrative and prestigious book and periodical trade, mostly thanks to his excellence in printing wood engravings. De Vinne's commercial success and high repute derived in large measure from the collaboration with his main client in this market segment, The Century Company, for whom he printed the popular "St. Nicholas Magazine" and "The Century Magazine", as well as many books, such as George Kennan's influential "Siberia and The Exile System", as well as large multi-volume works such as The Century Dictionary and John Nicolay and John Hay's authoritative "".