The Yippies' unorthodox approach to revolution, which emphasized spontaneity over structure, and media blitz over community organizing, put them almost as much at odds with the rest of the left as with mainstream culture. Wrote (Jerry) Rubin in the "Berkeley Barb", "The worst thing you can say about a demonstration is that it is boring, and one of the reasons that the peace movement has not grown into a mass movement is that the peace movement—its literature and its events—is a bore. Good theatre is needed to communicate revolutionary content.