From July 1991 until 1999, a series of Boddingtons advertisements created by the Bartle Bogle Hegarty (BBH) agency used "The Cream of Manchester" tagline. The campaign, credited with revitalising the image of Manchester, was arguably third behind Manchester United and "Coronation Street" in raising the city's profile. Originally a set of print advertisements, the campaign was extended to television in 1992. The television advertisements featured beautiful women with unlikely Mancunian accents and "achieved the seemingly impossible task of making bitter glamorous". The most famous television advertisement featured a glamorous couple on-board gondolas on Manchester's River Irwell, in a parody of a well-known "just one Cornetto" ice cream advertisement. According to the "Manchester Evening News", "it told the world something about the reinvention of the murky old city, that its once-filthy waterway could almost pass for Venice."