What is now WSAV-DT2 began on September 21, 1998 after WSAV entered into a partnership with The WB 100+, a national programming service operated by The WB for television markets ranked greater than 100, and cable systems in the Savannah area. Prior to 1998, The WB's programming was available in Savannah via WGN-TV's national feed or local WB affiliate WATL in Atlanta. It was a cable-exclusive station, and as a result, used the call sign "WBVH" (standing for "The WB Sa-V-annaH") in a fictional manner for identification purposes. WSAV-TV provided local advertisement opportunities and performed promotional duties for the outlet.