Usher founded New Look, a non-profit charity organization which aims to "provide young people with a new look on life through education and real-world experience". Its flagship project, camp New Look, ran from July 11 to 23, 2005, in Clark Atlanta University. In 2006, the charity started an initiative called Our Block, for which it helped rebuild and revitalize city blocks in New Orleans. The project went on one street at a time, and the funding was helped through part of the proceeds of Usher's team-up with Armani Exchange in creating "Love 4 Life" dog tags, which were made available at the company's stores and Web site. Since then, Usher has launched chapters of New Look in such cities as Baltimore, Detroit, Los Angeles, Milwaukee, New York, and Washington, D.C. New Look has for basic pillars; Talent, Education, Service, and Career. New Look program begins in the 8th grade and progresses through a student's high school and post-secondary education. Education is the center focus, Usher and his program ensures this. Students who participate in Usher's New Look achieve 100% graduation rates and all of New Look participants go on to Higher Education or Job Placement.