Canóvanas is referred to as "The Door to the East" due to its proximity to the San Juan Metropolitan Area, and its location en route to the northeast region of Puerto Rico. Also the expansion of Route 66 has sparked new interest in Canóvanas as an industrial and commercial sector. Recently the largest local supermarket chain brand Econo, has started the construction of its consolidated operations facilities with the construction of a super complex which will have the administrative headquarters, cold storage warehouse and main storages.