Founded by Charles, Prince of Wales in 2007, the British Asian Trust follows the naming convention resultant from the popularity of the term, and projects an association to the category of immigrant Asian people. After the appointment of Katy Perry as an ambassador of the Trust in 2020, "The Guardian" questioned the merit of whether the American singer was a person "who inhabits the values of the British Asian community", reporting that Perry was "neither British nor Asian".(and neither was Prince Charles.