Jawbox gained some notoriety in the indie music community by becoming one of only two bands to move from legendary record label Dischord Records to a major label, when they signed to Atlantic Records for 1994's "For Your Own Special Sweetheart" (the other band was Shudder to Think, which signed to Epic Records). The band had a minor MTV hit with "Savory" in 1994. A second single, "Cooling Card", was issued and received some MTV and radio play, but it wasn't as popular as "Savory".