As of 2013, Holly Frazetta's collection was traveling throughout the U.S. with public showings at comics conventions. She also co-founded Frazetta Girls LLC alongside daughter Sara Frazetta in 2014. The Frazetta Girls company operates as a web store for official Frank Frazetta merchandise, and has a large social media presence for daily postings of Frazetta's work. Since 2014, Frazetta Girls has also collaborated with modern influential brands such as Primitive Skateboarding, Kid Robot, HUF Worldwide, and Mezco Toyz. In March 2020, Holly Frazetta announced the reopening of the Frazetta Art Museum location in Boca Grande, Florida by appointment only, featuring original Conan the Barbarian and Death Dealer works.