A new trend in Sudanese urban music since the 2010s is called "Zanig" and has become popular as a form of underground music through live shows and sound systems on public transport. It was described in the following way by cultural journalist and fellow of the Rift Valley Institute, Magdi el Gizouli:""This bootleg musical genre, pioneered by the King Ayman al-Rubo, is a fusion of West African beats and Egyptian" mahrajanat "style, with frequent accelerations and deceleration and techno-style repetition. Zanig queens sing about ‘antibaby pills’ and the agency of ‘MILFs’ and introduce themselves with maxims like: ‘If you follow the sugar mummies you’ll end up driving six cars, and if you follow the little buds you’ll waste your money in restaurants’.""