In 2007 the British car manufacturer Land Rover introduced "Stornoway Grey" as a colour choice for its vehicle line-up. In response, Stornoway's councillor Angus Nicolson appealed to Land Rover to relabel the colour as "Silvery Stornoway", fearing that the association of "grey" with "dull" and "boring" would hurt the image of the town with tourists; Mr Nicolson said: "This is deeply insulting and is offensive, inaccurate and inherently degrading. This will hit tourism as it subliminally implants adverse connotations in the minds of those who have never experienced the reality of these beautiful islands." Land Rover replied that the colour in question is one of the most popular ones and the use of Stornoway in its name will instead "keep it on the map".