The RVR was Mitsubishi's Recreational Vehicle debut during the Japanese economic boom. The cars were sold at the Mitsubishi Japan dealership chain called Car Plaza. RVR is an acronym for "Recreation Vehicle Runner". In addition, the original logo had a Cyrillic Я on the first letter, so that it reads ЯVR. It had a convenient size passenger cabin and spacious 4–5 person capacity with a youth-oriented approach, making it appealing to young people. Television commercials in Japan used Bugs Bunny and Daffy Duck as spokespeople. It was also developed and released during Japan's "bubble economy", and gained popularity due to the convenience of a passenger side sliding door.