Churn or Customer attrition is often used as an indicator of customer satisfaction. However the churn rate can be kept artificially low by making it difficult for the customers to resiliate their services. This can include ignoring resiliations requests, implementing lengthy and complicated resiliation procedures to follow through by an average consumer and various other barriers to resiliation. Thus, churn can improve while customer satisfaction deteriorates. This practice is short sighted and will backfire. However, it was shown to be common in telephone companies and among internet providers.