In September 1954 Ayres opened a new wholly owned subsidiary called the Murray Showrooms, which was open only to the interior decorator trade. The Indianapolis showroom, located at 31 West Thirteenth Street, operated like the Chicago Merchandise Mart and was the only one of its kind in Indiana. In 1960, Ayres opened a second location, in the Cincinnati suburb of Kenwood, Ohio, but it underperformed and was closed in 1965. The Indianapolis store survived until the late 1970s and was liquidated in 1982 after the showroom's roof collapsed.