When Windsor took over the role in 1994, she was unhappy with the way Peggy was being scripted. She has commented, "a few things weren't quite right about Peggy at the beginning. On a purely superficial level, the wig didn't fit right. And the clothes weren't right either. They appeared too downmarket. I was particularly worried about how the character was viewed by the producer and writers. I saw her as much ballsier than they did. I think they envisioned Peggy as this rather sad, vulnerable lady who spent all her time worrying about her children." However, early in 1995, "EastEnders" acquired a new executive producer, Corinne Hollingworth, who shared Windsor's vision of Peggy. It was Hollingworth who decided that Peggy would be a central character, the new landlady of The Queen Victoria public house, one of the soap's main focal points. Hollingworth stated that Peggy was "not going to be allowed to just sit in some flat polishing her nails". Windsor has said: "It was like a dream. let me go out with the costume designer and choose Peggy's wardrobe, which needed to be a lot more flash and upmarket. Corinne and I worked on getting Peggy right and I finally began to believe...".