Small vineyards were also planted by French settlers in Akaroa in the 1840s. However wine was drunk in relatively small qualities well into the twentieth century, with the average per capita consumption only about 2.6 litres in 1966. The high price of imported wines probably prevented New Zealanders from developing a taste for wine, although it did help sales of local vintages. The quality of these wines slowly improved, with New Zealand wines winning three gold and 13 silver medals at the International Wine Fair in 1963. Aided by the deregulation of the economy in the 1980s and 1990s, domestic wine consumption increased and New Zealand wine won increasing accolades internationally.