In the summer of 1939, Lloyd married Nigel Gosling, an art and dance critic, and settled into retirement to wait out the war years, concentrating on doing welfare work. She began a second career when Richard Buckle persuaded her to start writing reviews of dance performances for his magazine "Ballet", working in tandem with her husband. Finding the arrangement congenial, they called themselves Alexander Bland, a pseudonym derived from the names of two characters in the tales of Beatrix Potter: Pigling Bland, who is described as "hopelessly volatile" and his brother Alexander. In 1955, when Buckle left his post as dance critic for "The Observer", a weekly newspaper published on Sunday, the Goslings took over, staying on until Nigel's death in 1982. During almost two decades of working together, they not only regularly wrote reviews for the newspaper, but they wrote, edited, or contributed to ten books on ballet and dance, four of which dealt with the life and career of Rudolf Nureyev.