In 2011, HSBC became the tournament's sponsor. By now, the event had four separate food outlet centres, 32 exhibitors and a large screen for results and advertising. Film highlights from the previous day were uploaded the next morning and mixed with the advertising content on a large LED screen. On the pitch, Millfield's recent dominance faded and they failed to make the next day's play-off rounds in any of the competitions. South Gloucestershire and Stroud College won the Open, Hartpury College won the Girls' title and Tonbridge won the Colts.