Riegle did not continue his run, but Huber did. In the ensuing primary contest, Romney's effort emphasized her sex, saying as a campaign theme, "Never before has the voice and understanding of a concerned woman been more needed." Billboards featuring her face were everywhere, captioned only as "Lenore" and omitting any reference to political party. She was still photogenic, but so thin that she was sometimes described as "frail" or "waiflike", and her husband sometimes worried about her weight. She issued a half-hour campaign film that featured endorsements from many national and state party leaders as well as from celebrities Bob Hope and Art Linkletter, and showcased her family role and her concern for disadvantaged people. Huber, in contrast, emphasized his edge in political experience, derided her "motherly concern", and criticized the "bossism" that he said was trying to force another Romney into statewide office.