Greenberg Gibbons Commercial (GGC) took partial ownership and began managing the mall on March 1, 2011. GGC also unveiled new plans for the redevelopment of the mall, to include demolition of most of the existing mall with the exception of Macy's and the rear parking structure. The new plans called for an open air multi-use shopping center which would include a movie theater, health club, restaurants, and a residential area. The mall would also receive a new name, "Laurel Town Center." Construction was scheduled to begin in approximately 18 months from the time that the new plans were announced in March 2011.