Their sixth studio album, "The Beginning", was released on November 30, 2010, and received mixed reviews. The album's first single release was called "The Time (Dirty Bit)", and was revealed on October 20, 2010, through will.i.am's Twitter account. The music video was directed by Rich Lee, who had previously directed the video for "Imma Be Rocking That Body". "Just Can't Get Enough", the second single from "The Beginning" was released on February 18, 2011. Its music video was released on March 16, 2011, and it was filmed in Tokyo, one week before the earthquake and the tsunami. The video was directed by Ben Mor. The group's third single was "Don't Stop the Party" and it was released on May 10, 2011. On the same day, a music video for the song was released on iTunes, along with the single. The video, which is directed by Ben Mor, features on stage and backstage footage of the group during The E.N.D. World Tour in 2009–10. The video premiered on Vevo on May 12, 2011. On May 22, the group appeared on the 2011 Billboard Music Awards and won one of their four nominations, for "Top Duo/Group".