In 2000, the broadcasting rights of the Copa João Havelange, organized by the Clube dos 13, were sold to Rede Globo for $50 million. However, the final of this competition in 2001, was marked by an unusual situation. Vasco da Gama, a finalist against São Caetano, graced the logo of SBT, the second largest television station of Brazil, a direct rival to Globo. This situation was somewhat embarrassing for Globo, which transmitted the final exclusively, and which was seen by an estimated audience of 60 million people. Despite the large number of spectators in the final match, this edition was marked by low ratings, what did the Rede Globo to cancel the broadcast of a few matches.