"Prajalato Mukhyamantri" (Chief Minister with People) Phone is a programme that encourages open dialogue between the chief minister and the common people of Andhra Pradesh state. There is a live broadcast every Monday, on both Doordarshan and All India Radio (AIR) where Naidu interacts with the callers directly to know their issues and address them. The live show is conducted in two sessions: in the first session, there is a discussion with vice-chancellors, academicians, and writers and in the second session, there is interaction with the people. Naidu was described as "a leader, who mingled with the masses after shedding his official status and time as Chief Minister." The innovative program found acceptance in the country's information and broadcasting systems.