UDUB, because of its incumbency was the government party and benefited from government resources sometimes unfairly. UDUB campaign propaganda equated UDUB with peace, continuity and stability and Kulmiye with war. UDUB, despite its incumbency and stability, was painted by Kulmiye as holdovers from the former Barre Government in Somalia—a military regime that ruled Somalia for 20 years till the rise of the SNM in the late 1980s. Kulmiye propaganda equated Kulmiye with liberation and change and UDUB with oppression. They also promised a "cleaner and leaner" administration and more participation for women.