Augie March played at the Melbourne Cricket Ground on 14 March 2009 for Sound Relief, a multi-venue rock music concert in support of relief for the Victorian Bushfire Crisis. The event was held simultaneously with a concert at the Sydney Cricket Ground. All the proceeds from the Melbourne concert went to the Red Cross Victorian Bushfire relief. Appearing with Augie March in Melbourne were, Bliss N Eso with Paris Wells, Gabriella Cilmi, Hunters & Collectors, Kasey Chambers & Shane Nicholson with Troy Cassar-Daley, Jack Johnson, Jet, Kings of Leon, Liam Finn, Midnight Oil, Paul Kelly, Split Enz and Wolfmother.