The Sheik's biggest feud was his seemingly career-long conflict with Bobo Brazil in Big Time Wrestling in Detroit. The two feuded over Sheik's version of the United States Championship, frequently selling out Cobo Hall. This is seen briefly on the "documentary" movie, "I Like to Hurt People." The two took the feud to several markets, most notably Memphis, Tennessee and Los Angeles, California. His other major opponent in Los Angeles was Fred Blassie. Sheik and Blassie faced off several times, including cage matches in the Grand Olympic Auditorium.