Motivated in part by a businessman's desire to quantify the economics of the choice, and in part by his scientific inquisitiveness, he set out to determine which prime mover was more efficient. He discovered Joule's first law in 1841, that "the heat which is evolved by the proper action of any voltaic current is proportional to the square of the intensity of that current, multiplied by the resistance to conduction which it experiences". He went on to realize that burning a pound of coal in a steam engine was more economical than a costly pound of zinc consumed in an electric battery. Joule captured the output of the alternative methods in terms of a common standard, the ability to raise a mass weighing one pound to a height of one foot, the "foot-pound".