Nevertheless, this "Life of Riley" series with Bendix was a ratings hit, ranking at #16 in its first season, with four of its six seasons in the top 30, and ran for a total of 217 episodes. It then went into syndicated reruns. The latter portion of the fifth season, broadcast between April and June 1957, was filmed and originally broadcast in color, although only black-and-white film prints of those episodes were syndicated. For the final season, filming reverted to black-and-white. Sponsors of the TV show included Pabst Blue Ribbon Beer (1949–50), Gulf Oil (1953–58) and Lever Brothers (1957–58).