On 12 November 2017, Khan arrived in Brisbane, Australia to appear as a contestant on the seventeenth series of "I'm a Celebrity...Get Me Out of Here!". Khan was the highest-paid contestant in the history of the show, beating the previous record held by Katie Price. Khan earned over £400,000 for his appearance, typically, contestants were paid between £25,000 to £250,000 for appearing on the show. On 8 December 2017, Khan was the seventh person to be eliminated from the show, coming in 5th place overall. The episode which featured Khan's elimination aired in the UK on his 31st birthday. Khan donated part of his earnings to Barnado's, for whom he is an ambassador.