On June 28, 2015, Usher became partners with Yoobi the fast-growing school supplies company called based out of Los Angeles. The company donates a portion of its products to schools and has brought in over $20 million in revenue between June 2014 and June 2015, Yoobi CEO Ido Leffler told "Inc." The Usher line of supplies with Yoobi features a collaboration with Jonni Cheatwood, the artist who does the designing. The slogan is "Mixing street smarts with school smarts". The collection is available online and at Targets nationwide, and for every purchase, school supplies are donated to kids in need in US classrooms. When asked why he partnered with Yoobi, Usher said, "Preparing future leaders through my New Look Foundation has always been about having the proper tools to succeed in life. If they don't have the tools, young men and women from underserved communities can't even begin to understand the idea of having a new or different perspective. So that's where this collaboration came together giving young people the tools and supplying them with hope."