The muckrakers appeared at a moment when journalism was undergoing changes in style and practice. In response to yellow journalism, which had exaggerated facts, objective journalism, as exemplified by "The New York Times" under Adolph Ochs after 1896, turned away from sensationalism and reported facts with the intention of being impartial and a newspaper of record. The growth of wire services had also contributed to the spread of the objective reporting style. Muckraking publishers like Samuel S. McClure, also emphasized factual reporting, but he also wanted what historian Michael Schudson had identified as one of the preferred qualities of journalism at the time, namely, the mixture of "reliability and sparkle" to interest a mass audience. In contrast with objective reporting, the journalists, whom Roosevelt dubbed "muckrakers", saw themselves primarily as reformers and were politically engaged. Journalists of the previous eras were not linked to a single political, populist movement as the muckrakers were associated with Progressive reforms. While the muckrakers continued the investigative exposures and sensational traditions of yellow journalism, they wrote to change society. Their work reached a mass audience as circulation figures of the magazines rose on account of visibility and public interest.