The awards show was held in Iquitos. It began with a massive parade along Avenida Quiñonez, and eventually culminated in the main day, 13 August, divided into two sessions throughout the day: the first in the confluence of the Itaya and Nanay in the afternoon, and the second on 28 July Square of the city at night. The event received intense international attention. Similar to Machu Picchu as a wonder of the world, Iquitos, as the main entrance to the Amazon, expects great tourist revenue.