For those born after World War II, the emergence of television as a source of entertainment and information—as well as the associated massive expansion of consumerism afforded by post-war affluence and encouraged by TV advertising—were key components in creating disillusionment for some younger people and in the formulation of new social behaviours, even as ad agencies heavily courted the "hip" youth market. In the US, nearly real-time TV news coverage of the civil rights movement era's 1963 Birmingham Campaign, the "Bloody Sunday" event of the 1965 Selma to Montgomery marches, and graphic news footage from Vietnam brought horrifying, moving images of the bloody reality of armed conflict into living rooms for the first time.