The success of K6 was critical from one more angle–microprocessors were pricey and that meant; PCs had to be sold for over $1500. AMD under Dham's leadership of the micro-processor business; priced K6 to create a PC below $1000. AMD's ability to give relevant competition to Intel and create a sub-$1000 PC played a key role in creating a sub $1000 category for the first time. This positioning forced Intel to respond initially with a truncated Pentium under the brand name Celeron.(These days desktop computers priced at less than $300). After spending a year at AMD post-acquisition of NextGen; Dham joined another startup in April 1998– Silicon Spice as CEO and president