"Syria Palestina" continued to be used by historians and geographers and others to refer to the area between the Mediterranean Sea and the Jordan River, as in the writings of Philo, Josephus and Pliny the Elder. After the Romans adopted the term as the official administrative name for the region in the 2nd century CE, "Palestine" as a stand-alone term came into widespread use, printed on coins, in inscriptions and even in rabbinic texts. The Arabic word "Filastin" has been used to refer to the region since the time of the earliest medieval Arab geographers. It appears to have been used as an Arabic adjectival noun in the region since as early as the 7th century CE. The Arabic newspaper "Falastin" (est. 1911), published in Jaffa by Issa and Yusef al-Issa, addressed its readers as "Palestinians".