The former Playhouse Disney block on Disney Channel was rebranded as Disney Junior on February 14, 2011; the existing Playhouse Disney-branded channels and program blocks outside the United States rebranded under the Disney Junior name over the next two years, concluding with the rebranding of the Playhouse Disney block on Disney Channel Russia on September 1, 2013. Disney-ABC Television Group previously planned to launch a domestic Playhouse Disney Channel in the U.S. (which would have served the same target audience as Disney Junior) in 2001, however, this planned network never launched, although dedicated Playhouse Disney Channels did launch outside of the United States (including regions in Latin America and Afro-Eurasia).