First released as a 7" single in Germany (B-side: "Neonlicht"), under its English translation the song was eventually included on the B-side of the "Computer Love" single released in 1981, which reached no. 36 in the UK charts. When radio DJs started playing the B-side, EMI re-issued the single in 1981—apparently against the band's wishes—with "The Model" as the A-side. It reached no. 1 in February 1982 and spent a total of 21 weeks in the top 75 of the UK Singles Chart.