People attended the conference for a variety of reasons. "The Daily Beast" reported that some saw themselves "as waging a broad, multifront battle to drag American culture, inch by inch, away from the nonscientific and the nonlogical". While the organizer of TAM London, Tracy King, said "People come to TAM because they want to learn and hear from leading speakers on subjects which interest them, but they want to have a good time doing it. Our mix of academics, comedians and writers ensures an incredible event where the public can meet like-minded people without feeling like being into science or geek stuff makes them a minority." Magicians were also given a central role at the conference.