In contrast to motorcycling advertising that emphasized rebellion or exaggerated masculinity, a 1989 30-second introductory television commercial for the PC800 depicted a couple awakening at a stylish waterfront home. She is seen running on the beach, he is seen showering, lifting his Rolex-like wrist watch from the bedside table, fixing coffee – all with a Honda PC800 next to a grand piano in their elegant living room, the waves crashing visibly beyond. The commercial ended with a single shot of the motorcycle at a very calm (i.e., pacific) shoreline carrying the voiceover: "Introducing the Pacific Coast, from Honda. It is the beginning of a new day."