By the 19th century, the programmes, similar to today's, were being printed. However, the earlier playbills of the 18th century still contained more designs and information about a production. By 1884, advertisements had become a standard feature in playbills. Beginning in New York City, the first company to specialize in printing theatrical programmes was founded by an Ohio business man, Frank Vance Strauss. By 1911, the company was called the "Strauss Magazine Theatre Program". On September 23, 1920, the company, then known as the "New York Theatre Program Corporation", advertised its sales at a million and a half per month. This corporation was the early foundation for the modern day magazine, Playbill.