The future of this round remains unsure. Magazine articles and online forums were, for a brief while, replete with discussion about the potential of the cartridge. However, lackluster sales and a limited number of firearms available in this caliber have shown it to have only moderate popularity. Handloaders reported getting phenomenal performance out of the round rubbing shoulders with the .475 Linebaugh and easily equaling and even eclipsing the Taylor Knockout Value (TKO) of the .454 Casull, with less recoil, muzzle blast and noise due to the .480's lower pressures. Still, for the most part, the round was seen as not doing anything new, and available loads limited its potential for the non-handloader to mere deer hunting (for which many calibers already exist to serve that need).