Gary met with the president of Taft Broadcasting Company, a business interested in promoting its recently acquired Hanna-Barbera division, to discuss a possible merger. In July 1969, Taft Broadcasting Company purchased Coney Island for $6.5 million and soon after purchased in Warren County, Ohio, for $3.2 million. Kings Island still owned of that purchase . The site is located between I-71 and the Little Miami River in what was then a part of Deerfield Township. Following the purchase, Fess Parker's efforts to secure financing fell apart along with his plans to build a competing theme park.