"Skitchin" was released in North America and Europe on March 1994. The game was promoted with a magazine advertisement which used the headline "Skatin', Hitchin', Bitchin', Skitchin'". EA associate publicist Fiona Murphy recounted, ""The American Slang Dictionary" defines the word "bitchin" as 'good, excellent, superior.' Our use of the word was with this meaning in mind and was not intended as profanity. "Skitchin" is an action-packed, hard-core street game, and we felt the word "bitchin" in the headline ... reflected the attitude of the game and also conveniently rhymed with 'Skitchin'."