However, many of these native art forms largely play to tourists or at youth festivals, and are not as popular among ordinary Keralites. Thus, more contemporary forms — including those heavily based on the use of often risqué and politically incorrect mimicry and parody — have gained considerable mass appeal in recent years. Indeed, contemporary artists often use such modes to mock socioeconomic elites. In recent decades, Malayalam cinema, yet another mode of widely popular artistic expression, have provided a distinct and indigenous Keralite alternative to both Bollywood and Hollywood.