On August 25, 2014, Usher announced his UR Experience Tour in support of his then-titled eighth studio album "UR". The UR Experience started in Montreal, Quebec on November 1 and ended in Tampa, Florida on December 14. The 27 city North American leg was supported by opening acts DJ Cassidy and R&B newcomer August Alsina. The European leg of the tour visited 23 cities and the support would be Nico & Vinz. "With The UR Experience, I want to give my fans an ever-changing live show full of surprises and special guests," Usher says, via a press release. "I am really excited to be with my fans and give them an Usher experience like they've never seen or heard before." While on tour, with the collaboration of Honey Nut Cheerios, he released "Clueless," a new song that could be downloaded free using a code from specially-marked Honey Nut Cheerios boxes bought from Walmart.