Cornwall is one of the poorest parts of the United Kingdom in terms of per capita GDP and average household incomes. At the same time, parts of the county, especially on the coast, have high house prices, driven up by demand from relatively wealthy retired people and second-home owners. The GVA per head was 65% of the UK average for 2004. The GDP per head for Cornwall and the Isles of Scilly was 79.2% of the EU-27 average for 2004, the UK per head average was 123.0%. In 2011, the latest available figures, Cornwall's (including the Isles of Scilly) measure of wealth was 64% of the European average per capita.