Suede first premiered the song at a four-city French tour in late 1993. There were many press interviews at the time, with Brett Anderson appearing on the front cover of "Vox" and "Sky" magazines. While in Scotland, "The List" and "The Scotsman" wrote lengthy features and interviews with the band to promote the band's Edinburgh gig at the Queen's Hall. Suede secured two performances on "Top of the Pops". To promote the single the band embarked on a three-date mini-tour of Worthing, Blackpool and Edinburgh.