Gonzo journalism is a style of journalism that is written without claims of objectivity, often including the reporter as part of the story using a first-person narrative. The word "gonzo" is believed to have been first used in 1970 to describe an article about the Kentucky Derby by Hunter S. Thompson, who popularized the style. It is an energetic first-person participatory writing style in which the author is a protagonist, and it draws its power from a combination of social critique and self-satire. It has since been applied to other subjective artistic endeavors.