Traa attracted attention when she posed almost nude in a series of pictures in the sports magazine "Ultrasport" in 2001. She started a company in 2002, selling sports clothes, and has later won awards for successfully launching her collections. Her autobiography "Kari" was issued in 2006. After finishing her active career she has been engaged in recruitment of young ski talents and participated as arranger of world cup events. She is also engaged in the festival "Ekstremsportveko" (Extreme Sports Week) held at her home community Voss, regarded as one of the world's largest extreme sports festivals.