On the review aggregator Rotten Tomatoes, 38% of critics gave the film positive reviews based on 124 reviews, with an average rating of 5.03/10. The consensus reads, ""Mr. Magorium's Wonder Emporium"s title is much more fun than the film itself, as colorful visuals and talented players can't make up for a bland story." On Metacritic, the film had an average score of 48 out of 100, based on 26 reviews. Audiences polled by CinemaScore gave the film an average grade of "B+" on an A+ to F scale. Peter Travers of "Rolling Stone" declared the film the year's Worst Family Film on his list of the Worst Movies of 2007.