During MipCom, in October 2008, MySpace announced plans for a second series and indicated that it was in talks with cable network Foxtel to distribute series 1 on network television. Additionally MySpace spoke of their plans to produce versions of the MySpace Road Tour in other countries. The emerging potential for success in web video caught the attention of top entertainment executives in America, including former Disney executive and current head of the Tornante Company, Michael Eisner. Torante's Vuguru subdivision partnered with Canadian media conglomerate Rogers Media on October 26, securing plans to produce upwards of 30 new web shows a year. Rogers Media agreed to help fund and distribute Vuguru's upcoming productions, thereby solidifying a connection between old and new media.