Around 1942, Cooley's promoter, disc jockey "Foreman" Phillips, began using "Western swing" to advertise his client. The first known use of the term Western swing in a national periodical was the June 10, 1944 issue of "The Billboard": "...what with the trend to Western music in this section, Cooley's Western swing band is a natural. ... Music is not the true Western type... Dancers can foxtrot or do a slow jitter to it." A more widely known "first use" was an October 1944 "Billboard" item mentioning a forthcoming songbook by Cooley titled "Western Swing". This, however was preceded by this item on page 11 of the May 6, 1944 Billboard. "Spade Cooley, who moved in with his Western swing boys several months ago, has released the Breakfast Club. Cooley moved up from Phillips' County barn dances at Venice, Calif., ballroom, where he was featured for 74 weeks."