The Diamond T Motor Car Company was founded in Chicago in 1905 by C. A. Tilt. Reportedly, the company name was created when Tilt’s shoe-making father fashioned a logo featuring a big “T” (for Tilt) framed by a diamond, which signified high quality. The company's hood emblem on trucks was a sled dog in harness. From its beginnings manufacturing touring cars, the company later became known for its trucks. By 1967, as a subsidiary of White Motor Company, it was merged with Reo Motor Company to become Diamond Reo Trucks, Inc.