Among his releases in the 2000s, Jiiva garnered the most appreciation for portraying various roles that were critically and commercially successful. In 2009, Jiiva experienced major commercial success with Director Rajesh's maiden venture, "Siva Manasula Sakthi" (2009), opposite Anuya, still hailed as one of the best romantic comedies of all time and has since become a cult rom-com in the Tamil film industry. In 2010, he signed up with Super Good Films for a movie titled "Kacheri Arambam", which was described as entertaing, action-packed and comical by various news channels "(Behindwoods, Indiaglitz, IANS)"