On April 8, 1999, the oldies format was moved to WSHE at 100.3 and called "Cool 100". (That station has since been reformatted to Latin pop and become "Rumba 100.3" with new call letters WRUM.) 105.9, meanwhile, was changed to "Jammin' Oldies", a fad format at the time, and re-branded "Power 105.9". In 2000, as part of AMFM Media's merger with Clear Channel, WOCL was sold off to Infinity Broadcasting (renamed CBS Radio in 2005). By this time, the Jammin' Oldies format had entered a period of decline.