World Champion bicycle races usually award the victor a title and the right to wear a special jersey denoting their win. The SSWC does award a title, but instead of a special jersey, winners are forced to accept either a tattoo or branding. Most race promoters and organizers have always issued the warning to competitors, "Do not win, if you do not want the tattoo." No winner has attempted to fight off the tattoo or branding artist. Some other organizers have attempted to move the focus from racing to make it more of an event, but each year the event becomes more like any other race.