Sales of the redesigned Marlin fell to 2,545. This was partly a result of customers' diminishing confidence in the financial health of the automaker under Abernethy's leadership, partly confusion caused by AMC's move away from its loyal "economy" customer market segments into segments dominated by the domestic "Big Three" (GM, Ford, and Chrysler), and partially a reflection of cannibalism of its potential market by the successful introduction of the Javelin. Buyers did not turn to the "family"-sized fastbacks including the Dodge Charger, which saw 1967 model sales drop by half compared to its prior 1966 introductory year. Both the AMC Marlin and the very similar looking first generation Dodge Charger "flopped on the market as sporty car buyers were showing their preference for compact pony cars." The Marlin ceased production at the end of the 1967 model year.