Labor, under the leadership of new leader Keith Wright, hoped to make use of the division between the conservative parties to make gains, while the Liberals hoped to win enough seats to force the Nationals back into Coalition under more favourable terms. The Nationals sought to gain enough seats to form a majority government in their own right. Indeed, Bjelke-Petersen directed his campaign mainly at right-leaning Liberal voters, suggesting that the alternative was a Labor government propped up by White's Liberals.