La Fiesta de las Flores is one of the oldest Hispanic festivals in the Southwest. The three-day fiesta is held each year during the Labor Day weekend and emphasizes El Paso's Hispanic heritage and culture. The festival attracts 20,000 to 30,000 visitors from El Paso County, New Mexico, West Texas, and the State of Chihuahua, Mexico. Activities included in the fiesta are crowning of the queen, a Fiesta Parade, Senior Appreciation Dance, Military Appreciation Day, and live entertainment. The fiesta is also well known for the authentic regional cuisine, arts and crafts, games, and services available for the enjoyment of all attendees. Over 80 booths, sponsored by local vendors and nonprofit organizations, create the Hispanic ambience and culture.