In 1956, the club was sold to soft drink manufacturer Jarritos. The new owner was trying to build upon the club's National Cup titles in 1954 and 1955 against Guadalajara. During the 1954–55 season América won their first Campeón de Campeones championship, defeating Zacatepec 3–2. The owner failed to build upon previous success and on 22 July 1959, Emilio Azcárraga Milmo, owner of Telesistema Mexicano, bought América from Isaac Bessudo. Following the acquisition, Azcárraga told his players, "I do not know much about football, but I do know a lot about business, and this, gentlemen, will be a business."