Throughout his career, MacKaye has opted to advertise in independent and underground media and perform in unconventional venues. Such practices keep admission prices low (in the US$5–US$15 range) and allow fans of all ages to attend performances. Maintaining a low overhead and protecting monetary assets are also important ideals for MacKaye, who in the summer of 1990 formed the corporation Lunar Atrocities Ltd in order to shield his own and his bandmates' personal assets from the threat of lawsuits. As Seth Martin, MacKaye's financial adviser explained to the Washington Post in a 1993 interview: "protection from liability is the main reason to form a corporation, and for these guys it makes sense. If someone got hurt stage-diving and decided to sue, it would be a little harder to go after their personal assets."