After the museum's closing in 2010, its contents were placed at public auction on July 14–15, 2010 at Christie's auction house in New York City. Trigger's preserved remains sold for $266,500 to television channel RFD-TV, which plans to start a Western museum. Bob Tinsley, a Victorville developer who built Roy Rogers' home in nearby Apple Valley, bought the fiberglass replica in April 2010, and plans to make the statue a part of historic Apple Valley Village. "I just couldn't see letting him go anywhere else," he explained.