Ohio was won by incumbent President George W. Bush by a 2.10% margin of victory. Prior to the election, most news organizations considered the Buckeye state as a swing state. The state's economic situation gave hope for John Kerry. In the end, the state became the deciding factor of the entire election. Kerry conceded the state, and the entire election, the morning following election night, as Bush won the state and its 20 electoral votes. The close contest was the subject of the documentary film "...So Goes the Nation", the title of which is a reference to Ohio's 2004 status as a crucial swing state.