The product meets the regulatory criteria for classification as a straight bourbon, though the company disavows this classification. It markets the liquor simply as Tennessee whiskey rather than as Tennessee bourbon. As defined in the North American Free Trade Agreement, Tennessee whiskey is classified as a straight bourbon authorized to be produced in the state of Tennessee. Tennessee law (57-2-106) further requires most producers of Tennessee whiskey to filter the spirit through charcoal made from maple prior to aging, in addition to meeting the above requirements (the "Lincoln County Process").