The series won several international advertising awards for BBH. The brand's creaminess was emphasised through items such as face cream, ice cream, sun cream and whipped cream. Managing director of Whitbread, Miles Templeman, explained that: We were thinking how to turn a second-rate north-west brand into something more stylish, to make it more appealing again. BBH thought of focusing on the creamy aspect, of selling a beer like a face cream. A previously unknown Melanie Sykes launched her career as a television presenter following her appearances in the adverts from 1996 until 1999.