Ever since América was bought by Emilio Azcárraga Milmo from Issac Bessudo in 1959, the club has had the unique distinction of being both one of the most popular clubs in Mexico, as well as the most hated. An emphasis on heavy spending on Mexican and foreign players and managers in subsequent seasons, as well as success in domestic and international competitions, created an increasing sense of enmity from rival fans. The fact that Azcárraga Milmo was also the owner of telecommunications company Telesistema Mexicano furthered the notion that América was the club of the "establishment" and the "wealthy", while others were considered teams representing the "working class".