Uecker made cameo appearances as himself in the films "O.C. and Stiggs", and "Fatal Instinct", and in episodes of the sitcoms "Who's the Boss?", "D.C. Follies", and "LateLine". He was the voice of the "head of Bob Uecker" in the "Futurama" episode "A Leela of Her Own". Another prominent role was as Harry Doyle, the broadcaster for the Cleveland Indians, in the "Major League" film trilogy. In the movies, Uecker's character is known for his witticisms and his tendency to become intoxicated from drinking during losing games, as well as downplaying poor play by the team for the radio audience: for example, in the first film he also coins another popular sports catchphrase "Juuust a bit outside", to downplay an extremely wild pitch from Ricky "Wild Thing" Vaughn. Uecker received the role not because of his broadcasting history with the Brewers but because of his popular Miller Lite commercials.