The auction began at $200,000 with everyone in the room shouting "Yes!" when the amount was announced, but by $500,000 only nine people remained in the auction. The sale proceeded in increments of $10,000 after $500,000, and only two people remained at $650,000. At $1 million, Yugler, who was bidding for Taylor and Burton, dropped out of the auction, which ended shortly after. It was unsure in the crowded room as to who the winner was, but it was later revealed to be Robert Kenmore, from the Kenmore Corporation, the parent company of the jewellers Cartier.