The economic impact of a partial lifting of sanctions extends beyond the energy sector; "The New York Times" reported that "consumer-oriented companies, in particular, could find opportunity in this country with 81 million consumers, many of whom are young and prefer Western products". The consumer-goods market is expected to grow by $100 billion by 2020. Iran is considered "a strong emerging market play" by investment and trading firms. Opening Iran's market place to foreign investment could also be a boon to competitive multinational firms operating in a variety of manufacturing and service sectors, worth $600 billion to $800 billion in new investment opportunities over the next decade.