By 1983, however, the computer game publishing arena had become too complex for Budge, who did not really want to be an entrepreneur. When he was approached by Electronic Arts (EA) founder Trip Hawkins (whom he had met when they both worked at Apple) to publish his games, he discussed the idea with Steve Wozniak and signed on. With EA's distribution, "Pinball Construction Set" eventually sold 300,000 copies over all platforms. EA marketed Budge and other early EA developers with publicity photographs by Norman Seeff, an appearance by Budge on "Computer Chronicles" with Hawkins, and author tours to computer and department stores.