On 16 July 2019, Baldwin Street lost its title of World's Steepest Street to Ffordd Pen Llech, with Baldwin Street being at a gradient of 35%, and Ffordd Pen Llech being at a gradient of 37.45%. Otago Chamber of Commerce chief executive Dougal McGowan remarked that it could lead to a drop in visitor numbers to Baldwin Street but added that it could be a "blessing in disguise for some residents fed up with crowds of visitors, trampled gardens and bad driving decisions on the street." Mayor of Dunedin Dave Cull said that the Dunedin City Council could consider altering the signage wording from the world's steepest street to the southern hemisphere's steepest street.