In 2017, a particular style of Mary Jane shoes called "Dolly Babe" was compared unfavourably to Clarks' own "Leader" school shoe for boys, with parents and ministers both accusing the company of sexism and gender stereotypes – the Mary Janes in question being viewed as flimsy and stereotypically feminine with a heart-print insole and a heart-shaped charm on the toe box while the boys' shoe was seen as sturdier. The company soon apologised over the matter and withdrew the shoe from sale. Clarks also issued a statement saying it would commit to designing "gender-neutral" footwear following customer feedback.