Rubik licensed the Magic Cube to Ideal Toys, a US company in 1979. Ideal rebranded The Magic Cube to the Rubik's Cube before its introduction to an international audience in 1980. The process from early prototype to significant mass production of the Cube had taken over six years. The Rubik's Cube would go on to become an instant success worldwide, winning several Toy of the Year awards, and becoming a staple of 1980's popular culture. To date, over 350 million Rubik's Cubes have been sold, making it one of the best selling toys of all time.