In May 2012, it was announced that Comedy Central was to make a major push into original comedy content, with more than 20 new projects at various stages of development, and 10 scripts already ordered. Programming executive Sarah Farrell told trade magazine "Broadcast", "This time next year, we will be doing as many of those projects as we possibly can. We are looking for things that are big, broad and accessible, with the laugh-out-loud factor that comes from big jokes and set pieces." She also noted that they are now "fully committed to the plans."