During the first airing, 10.5 million people watched "There's Something About Marrying" and it became the highest-rated episode of the season. The episode had received a lot of publicity in the media before its broadcast—not only because of the same-sex marriage controversy but also because of Patty's outing. It was revealed in July 2004 that a character would come out as gay in the episode, leading to much speculation from fans and the press. Bookmaker websites were even posting odds on which character it would be, with Patty receiving the best odds.