This simulcast did not last long, however, and WDLW was flipped into a 24-hour Spanish/tropical format by January 1999. With programming leased over to the Latino Media Group, this move made WDLW the first, and only, such licensed-station in Ohio. WDLW also offered Spanish-language broadcasts of Cleveland Indians baseball and Cleveland Crunch indoor soccer. The station ended up becoming popular in the Hispanic and Latino community within Lorain, and even in portions of the Cleveland area. The flagship show was their morning show "The Milton Rivera Show" which starred Milton Rivera and his co-host and producer Chris Haslage.