Beginning in 1966, France had its shirts made by Le Coq Sportif until 1971. In 1972, France reached an agreement with German sports apparel manufacturer Adidas to be the team's kit provider. Over the next 38 years, the two would maintain a healthy relationship with France winning Euro 1984, the 1998 World Cup and Euro 2000 while wearing Adidas' famous tricolour three stripes. During the 2006 World Cup, France wore an all-white change strip in all four of its knockout matches, including the final. On 22 February 2008, the FFF announced that they were ending their partnership with Adidas and signing with Nike, effective 1 January 2011. The unprecedented deal was valued at €320 million over seven years (1 January 2011 – 9 July 2018), making France's blue shirt the most expensive ever in the history of football.