His late-night infomercial featured Vu surrounded by luxury items: mansions, yachts, expensive cars and, most visibly, collections of young bikini-clad women. He promoted his free 90-minute seminar to learn the same secrets he used to make millions. As a Vietnamese immigrant, he presented himself as the classic "rags to riches" story. His infomercials promoted free seminars that served as advertisements for paid seminars, the most expensive of which was a week-long seminar held only in Orlando, Florida that cost as much as $16,000. Vu's investment theory involved finding what he characterized as "distressed" properties, such as homes mired in foreclosures, bankruptcies, divorces or tax liens, and selling them at a profit.