Having sold more than 25 million records in Asia, Tsai is recognized as one of the best-selling artists in the region. Her works have earned her numerous awards and accolades, including six Golden Melody Awards, an Mnet Asian Music Award, an MTV Asia Award, and an MTV Video Music Award. As a businesswoman, she founded her own entertainment company Eternal in 2009. Her other ventures include fashion design and writing books. "Forbes" reported that she is one of the highest-paid Chinese celebrities, with the estimated net worth of NT$2 billion in 2014.