ICHC's content is submitted by the site's readers, and hosts "the LOL Builder", an image macro creation tool. The number of submissions has risen dramatically with the growth of the site. In July 2007, ICHC received as many as 500 submissions per day. By January 2008, the average was 8000. Only about a dozen or so submissions per day are posted to the website, while updates are timed to coincide with when readers are most likely to be visiting the site – morning, lunchtime and evenings. As of early 2008, ICHC gets about 2 million page views per day.