In mid-2010 the duo created two separate internet memes via Twitter. In late July, Storm started the popular internet meme of WookieeLeaks by using the hashtag #wookieeleaks on Twitter. The meme is a play on the then recent WikiLeaks publishing of secret government files. Within these tweets a person will mention a secret leaked from the Star Wars universe. Following the success of the hashtag Storm was interviewed by "Wired" and NPR. Less than a week after the success of WookieeLeaks, Paul created the #kanyenewyorkertweets hashtag via Twitter. Within the tweets where this hashtag is used a person will link to a cartoon from "The New Yorker" with a tweet from Kanye West added as text below the image. Following its success the meme was picked up by The Onion, Paste Magazine, the Huffington Post, and "The New Yorker" itself.