On February 28, 2007, at 12:30 p.m., after playing "Venus" by Bananarama and going into a stopset, KMAX-FM began stunting with an automated voice similar to Microsoft Sam counting down to 7:50 a.m. the next morning, March 1, while occasionally giving quotes from movies, TV shows, songs, and pop culture references, as well as directing listeners to call numbers such as 415-777-7100 (the number for the San Francisco Chronicle's Metro Desk) or 415-954-7926 (the number for KGO-TV) for more information. The end of Max FM was notified beforehand with an e-mail sent out that morning to listeners, and shortly after 2 p.m. that day, Max's website went offline, replaced with a message thanking listeners, giving a brief goodbye message, and telling listeners that they were "preparing a brand new radio station that we believe you will like even more than Max", promoting that it would "be fun, energetic, Bay Area focused and unlike any other station in the area", promoting said format's launch at the time aforementioned, and ending by saying "we sincerely hope you join us for the ride."