With the dominance of the TV media, the mastery of the quick, well-timed one-liner is of enormous importance. There weren't many, to be sure, who had confidence that Villy Søvndal had this ability when he took control of SF, but they turned out to be totally wrong. He was pigeonholed as the slightly boring professional politician, but when the limitations fell away he started having fun. He enjoys the role as political leader and enjoys himself in a way nobody had expected.