In the 18th and 19th centuries, the British East India Company introduced Kashmir shawls from India to England and Scotland where they were extremely fashionable and soon duplicated. The first place in the western world to imitate the design was the town of Paisley in Scotland, Europe's top producer of textiles at this time. Before being produced in Paisley, thus gaining its name in western culture, the paisley design was originally referred to by westerners simply as just pine and cone design. Technological innovation in textile manufacturing around this time made it so that western imitations of Kashmir shawls became competitive with Indian made shawls from Kashmir.