Communication is strategic when it is completely consistent with the organisation mission, vision, values and when it is able to enhance the strategic positioning and competitiveness between their competitors. It is important to understand the concept of communication strategy, it should be seen from the organization's perspective and no one else beside them. As a result of this communication, strategic communication should follow ‘The nature of organisational communication in general, and strategic communication in particular, is defined as the purposeful use of communication by an organisation to fulfill its mission’ stated by (Hallahan et al., 2007). Therefore, the Strategic Communications Framework should be lay out to aim the objectives of communicating to the audience/organisation. The deliberate application of the specific content will help achieve the business goal clearly. While communication is something that does happen in the organisation, businesses that take steps to implement sound strategies impacting the effectiveness of their business communications can achieve measurable results. According to Mulhern(2009), Technological advancement have been a huge factor in business meaning that information can be communicated through many diverse channels and media like the internet and through ads. Technology have been rapidly growing throughout the year pretty fast, accelerating communication that allow customers to connect and communicate with others. This will make it easier for them to reach to each other in a traditional communication way that suit the demand of their needs. ‘These changes mean that marketers are in a far more challenging competitive environment in attempting to fulfil customers wants and needs, while simultaneously seeking to develop long-term relationships’( Mulhern, 2009). Having changes in communication will help communication goals, organisation, and communication channels. This will have an effect of measuring the effectiveness of the communication tactics used in a business for their audience. To start a business no matter how small it is, communication strategy should be a goal to start with and it will indicate the future of the business. A business that communicate with their employees about benefit options will have increased the level of trust between them.