At the end of the video, when the last person jumps down the cavern, the camera zooms out from the band, showing that the hole the people were jumping into was actually the eye of the bands recognizable logo from the "Avenged Sevenfold" album cover, the "Deathbat". The band stated in an interview with Fuse host Steven Smith on Steven's Untitled Rock Show that the inspiration for the video came from a Wendy's commercial they saw in Asia in which a large crowd is running toward the same hamburger.