With the opening of the Cadbury Bournville Factory in 1879, in 1880 the station was renamed Stirchley Street and Bournville. After an improved through connection was developed to the Birmingham and Gloucester at Kings Norton in 1885, the railway track to Birmingham was doubled along its lines entire length as the line was extended into Birmingham New Street. This necessitated the construction of a southbound platform between the line and the canal, resulting even today in a narrow platform. In 1904, the station was finally renamed Bournville.