The Carter Report titled “Investing in the Future of Australian Football (October 2001)”, identified segment gaps in Aussie Rules and its demographic reach. The research found that unlike codes such as rugby league with the successful touch football, Aussie Rules did not have a recreational version of the game to cater for the growing recreational participation market. In the past, the nearest recreational form of the game was the casual pastime of kick-to-kick, rather than an organised team sport. AFL "Recreational Football" ("Recreational Footy" or "Rec Footy") was developed by the Australian Football League to provide maximum involvement at all levels with a variation of the game that virtually anyone can play. It is often referred to as Auskick for adults and aims to increase participation in women.