After a strong but unsuccessful push to win the governor’s office during the 1978 election, Beasley left politics. He and his wife, Sara, were at peace with the outcome. Determined to pay all the political campaign’s financial obligations, the Beasleys realized it was time for Jere Beasley to return to practicing law. With no offers on the table from existing firms, the option they were left with was for Beasley to start his own, new firm. After seeking the advice of his friend and mentor, the esteemed civil rights leader and Federal Judge Frank M. Johnson, Beasley was clear about his calling and the purpose of the firm. His new practice would be a safe harbor for those who need help. He would do what many lawyers refused to do at the time – take on powerful corporate interests on behalf of consumers and hard-working employees, or “the little man” as others have described.