Bart and Milhouse torment a tourist named Howell Huser (a parody of television personality Huell Howser), who is then chased out of town by bullies Dolph, Jimbo, and Kearney. Huser is later revealed to be a media personality, and he appears on a network's morning television show warning tourists against visiting Springfield, causing the Springfield tourism business to collapse. Mayor Quimby holds an emergency meeting at the town hall to solve the problem, and after many senseless suggestions, Lisa suggests that Springfield legalize same-sex marriage to entice visitors to their town. All of Springfield happily agrees with Lisa's idea, and the town makes a commercial that is broadcast throughout America, convincing hundreds of homosexual couples to come to Springfield. However, Reverend Lovejoy insists that the Bible forbids same-sex marriage and refuses to marry any gay couples. Homer, upon learning that ministers are paid $200 per couple, abandons his own opposition to the process and becomes a minister himself with help from the online "e-Piscopal" Church, whereupon he marries every gay couple in town.