Quest for Distinction, the university's strategic plan, was launched by Dr. Rao in 2011. It sets priorities of academic excellence, research that enhances the quality of life, human health and well-being, and ongoing contribution to the economic vitality and cultural richness of the community. Specific initiatives include the continued recruitment of high-quality faculty and resource development aimed at enhancing the overall student experience. The latest master plan lays out over 3 billion dollars in new construction and renovations that would provide housing for an additional 1,300 students, increase parking for several thousand cars and build 3 million additional square feet of academic and research space.