In 1939 Goenka bought out "Andhra Prabha", a prominent Telugu daily. It gained the name Three Musketeers for the three dailies. In 1940 the whole premises were gutted by fire. "The Hindu", its rival, helped considerably in re-launching the paper, by getting it printed temporarily at one of its Swadesimithran's press and later offering its recently vacated premises in Madras at 2, Mount Road later to become the landmark Express Estates. This relocation helped the "Express" obtain better high-speed printing machines.