Bozo was created as a character by Livingston, who produced a children's storytelling record-album and illustrative read-along book set, the first of its kind, titled "Bozo at the Circus" for Capitol Records and released in October 1946. Colvig portrayed the character on this and subsequent Bozo read-along records. The albums were very popular and the character became a mascot for the record company and was later nicknamed "Bozo the Capitol Clown." Many non-Bozo Capitol children's records had a "Bozo Approved" label on the jacket. In 1948, Capitol and Livingston began setting up royalty arrangements with manufacturers and television stations for use of the Bozo character. KTTV in Los Angeles began broadcasting the first show, "Bozo's Circus", in 1949 featuring Colvig as Bozo with his blue-and-red costume, oversized red hair and whiteface clown makeup on Fridays at 7:30 p.m.