In traditional Bengali families, new clothes are a must for the Bengali New Year. Srineketan, CitiMart, Baazar Kolkata, Brand Mart are the major shopping mall of the region. Although few old renowned clothing shop existing just beside Shyamazar Crossing are Haralalka Pvt Ltd, Young Bengal Society, K.C. Dass etc. All renowned Jewelry brand shops are located on the two sides of Bidhan Sarani. Braving the scorching afternoon heat and drizzles in the evening, people throng at roadside shops for the Chaitra sale offering attractive concessions. Shyambazar vies with New Market and Gariahat as the most crowded markets in Kolkata. The ShyambazarHatibagan area also caters extensively to customers on the eve of Durga Puja and for weddings, apart from daily necessities. A newspaper columnist wrote, "A formidable matron with husband and children in tow wading through the crowds at Gariahat and Shyambazar is a familiar sight on the eve of Poila Baishakh."