Frontier Fiesta is a three-day event at the University of Houston that takes place on campus every spring semester, usually in the last weekend of March to the first weekend in April. At this event student groups perform variety shows, host carnival booths and put on multicultural performances, cookers participate in a large cook-off competition, and the night offers free concerts by big name performers. Money raised from Frontier Fiesta goes to ten scholarships offered to incoming freshmen. At its peak from 1946 through 1959, the Frontier Fiesta received national attention by drawing huge crowds of up to 200,000 people and was profiled in "Life" magazine.