In early July, executives at the three companies reached an agreement which was formally announced to the public in October. In addition to the new RISC architecture, which was given the name PowerPC, this "AIM alliance" had several goals, including creating an operating system based on Pink, an object-oriented scripting language called ScriptX, and a cross-platform media player called the Kaleida Media Player. Of the alliance, John Sculley said, "The Macintosh strategy paid off very well for us in the 1980s, but we didn't think we could establish the next generation of computing by using that model in the 1990s. Working with IBM, and making it available to everyone, we can have a much wider impact with these technologies than we did with the Macintosh."