Following their success in WWF, WCW, and ECW, Insane Clown Posse founded the professional wrestling promotion Juggalo Championship Wrestling in 1999 and created the Psychopathic Sports department. In July 2000, Psychopathic Records staged the first annual Gathering of the Juggalos at the Novi Expo Center in Novi, Michigan. Described by Bruce as a "Juggalo Woodstock", the Gathering of the Juggalos drew over 7,000 people to Novi, Michigan for the 2 day event. Both Insane Clown Posse and Twiztid permanently returned to Psychopathic later that year, and the label soon built its own recording studio, named The Lotus Pod. Twiztid released the album "Freek Show", which debuted number 51 on "Billboard" 200.