Relief really didn't come until WVSX changed its affiliation to CBS on September 29, 2001. Prior to 2001, Bluefield–Beckley–Oak Hill was one of the few markets in the Eastern Time Zone without full service from the Big Three networks. In fact, CBS programming hadn't been available over-the-air at all in the area since ABC affiliate WOAY-TV dropped the "CBS Evening News" and "Captain Kangaroo" from its schedule in the early 1970s; it had dropped most of its CBS programming in 1967. Since the arrival of cable in the market in the late 1970s, Huntington–Charleston's CBS affiliate—WCHS-TV until 1986, and future sister station WOWK since then—had served as the default CBS affiliate for the West Virginia side of the market while WDBJ in Roanoke served the Virginia portion. Both WOWK and WDBJ are still available on most of the area's cable systems. On February 28, 2003, the station was again sold, this time to West Virginia Media Holdings. As a result, the company owned three of the four CBS affiliates serving the state. The call sign was changed on June 7 to the current WVNS-TV.