In 2011, Titan acquires Mad World Cosmetics, and with it comes the feisty CEO of the company, Madison James. After fighting the sexual tension between them, Brady and Madison eventually sleep together and begin a relationship. Brady also reconciles with his father, John, who returns to town. In early 2012, Brady decides to leave Titan to go back into business with his father at Basic Black. After proposing and it being turned down, Madison's husband Ian McAllister arrives in town, causing a further rift between Madison and Brady. By August 2012, they reconcile and plan to marry. On the day of their wedding, Brady leaves to rescue his friend, Melanie Jonas, who is trapped in the tunnels beneath Salem. An explosion occurs, trapping them inside. They managed to escape, but Brady found out that Madison was killed in the explosion, and he was devastated. In 2013, he starts dating Kristen DiMera and becomes entangled in Kristen's twisted revenge plot against John and Marlena. Brady and Kristen are almost married when he finds out that his fiancée raped his step-brother Eric Brady; he breaks up with her and starts drinking again. Brady hates his step-brother for sleeping with Kristen.