Upon release of the LP, radio stations looked for a track that would fit their on-air formats from the quickly successful LP, with the pulsing lead track "Whole Lotta Love" being the prime contender. However, because many radio stations saw the freeform middle section as unfit to air, they simply created their own edited versions. Atlantic Records was quick to respond, and in addition to the release of the regular single in the US (coupled with "Living Loving Maid (She's Just a Woman)" from the same LP as the B-side), on 7 November 1969 they released a 3:10 version of the track with the freeform section removed, and with an earlier fade-out. The edited version was intended for radio station promotional release but some copies were apparently released commercially in the US and are a collector's item for fans. The song was released as a single in the US, France, Germany (as No. 1), Switzerland, the Netherlands, Belgium, Australia (where it was also issued as an EP), and Japan (countries where the band had less control). "Billboard" described the single as a "powerful, commercial swinger that should have no trouble putting Zeppelin up the Hot 100." The edited version was withdrawn.