Seven of Manila's best disc jockeys (Joe Schmoe, Paul Reno, Jay Latin, Dick Reese, Joshua, Martin Gill and Little David) set out to form a radio station that would be best in the much-established and well-known old hands of the industry. The new station occupied the frequency, studios and equipment formerly handled by the defunct standards music station DWCS (103.5 CS, then owned by Global Broadcasting System) and changed its call sign to DWKX. K-Lite started airing on October 23, 1995. Its studios were located at the Philcomcen Building in Pasig City. The first DJ to go on air was Joe Schmoe; his first song was "Pride (In the Name of Love)" by U2. Within a few months, it became one of the favorite radio stations of young professionals and hip listeners.