In 2020, the CMA announced that Pride would receive the Willie Nelson Lifetime Achievement Award at the 54th Country Music Association Awards in recognition of his work in the genre. The CEO of the CMA explained that "Charley Pride is the epitome of a trailblazer. Few other artists have grown country music's rich heritage and led to the advancement of country music around the world like Charley. His distinctive voice has created a timeless legacy that continues to echo through the country community today. We could not be more excited to honor Charley with one of CMA's highest accolades."