On December 13, 2019, Usher released the lead single, "Don't Waste My Time", featuring British singer-songwriter Ella Mai for his upcoming ninth studio album. It was co-produced by longtime collaborators Bryan-Michael Cox and Jermaine Dupri. Usher, Ella Mai, and Jermaine Dupri performed the song on BET's "SOS: Saving Ourselves - A BET Covid 19 Relief Special", to benefit African American Communities Impacted By Coronavirus on April 22, 2020. It topped the Adult R&B Chart, becoming his fifth number one single on that chart.