In October 1975, at the age of 19, he moved south to Aston Villa (newly promoted to the First Division) for £110,000 and was joint winner of England's golden boot with Arsenal's Malcolm Macdonald in 1976–77. His 29 goals helped Villa to a fourth-place finish and victory in the League Cup, and earned him the PFA Young Player of the Year and PFA Players' Player of the Year awards, a double matched by Cristiano Ronaldo in 2009 and Gareth Bale in 2013. At the time he was the youngest player to earn the Players' Player of the Year award, and the first player to win more than one of the official three player of the year awards in the same season.