Stanley came up with the name while he, Simmons, and Criss were driving around New York City. Criss mentioned that he had been in a band called Lips, so Stanley said something to the effect of "What about Kiss?" Frehley created the now-iconic logo, making the "SS" look like lightning bolts, when he went to write the new band name over "Wicked Lester" on a poster outside the club where they were going to play. (Some of Wicked Lester's artwork included one lightning bolt for the "S" in Lester.) Later, Stanley designed the logo with a Sharpie and a ruler and accidentally drew the two S's nonparallel because he did it "by eye". The art department asked him if he wanted it to be redrafted to be perfect and he said, "It got us this far, let's leave well enough alone. Our number one rule has always been no rules."