While work continued on the album, Reznor hinted in an interview that it was "part of a bigger picture of a number of things I'm working on". In February 2007 fans discovered that a new Nine Inch Nails tour t-shirt contained highlighted letters that spelled out the words "I am trying to believe". This phrase was registered as a website URL, and soon several related websites were also discovered in the IP range, all describing a dystopian vision of the fictional "Year 0". It was later reported that 42 Entertainment had created these websites to promote "Year Zero" as part of an alternate reality game.