The film revolves around the lives of people in Kozhikode market, and also depicts the culture and lifestyle of traditional "Baramis" Muslim settlers in Kozhikode, migrated from Yemen to India centuries ago for trading in Kerala, who are known for making Urus. In the film, Anwar Ali is a member of a Barami family, who flees from home when wrongly accused of a theft. He settles in Kozhikode market and grew up as Ali Bhai, the protector of Kozhikode market. He influences many lives around the market. The film was a festival release during Onam and released in Independence day.