The original ride concept came from Reginald Jones (then–CEO of GE) and Jack Welch (future CEO of GE). The concept was to focus on Thomas Edison and his body of work along with the origin of General Electric; it was changed to focus on the future of America, a theme that changed yet again to respect that Epcot was to appeal to a global audience. The building which housed Horizons was designed to resemble a spaceship, while accentuating the third dimension and giving the impression of an infinite horizon.