The station debuted a midday newscast at noon in 1995, which later moved to 11:00 a.m. the following year, which lasted less than two years before it was canceled in 1997. In recent years, KTLA's newscasts have become more tabloid-based in nature, perhaps to compete with KTTV (both stations have rivaled each other in the ratings for many years). With this, KTLA has placed more emphasis on entertainment news and has featured personalities such as Mindy Burbano Stearns, Zorianna Kitt, Ross King and most recently Jessica Holmes as entertainment reporters. In 2004, KTLA debuted a segment on its morning newscast titled "The Audition," in which several actors and actresses competed for a role as weathercaster on its 10:00 p.m. newscast. Ross King was the winner of the first installment, followed by Jessica Holmes as the winner of the second installment (Holmes now serves as co-anchor of the 7:00–11:00 a.m. weekday block of the "KTLA Morning News").