Their debut 7", "Girls Don't Count", was released in July 1980 on Factory Records, produced by Ian Curtis and Rob Gretton of Joy Division. All Section 25 releases would be released through either Factory Records (until the demise of that label), or sister imprint Factory Benelux. Their debut LP, "Always Now", appeared in 1981 and was produced by Martin Hannett at Britannia Row studio. The pochette sleeve was among the most expensive and elaborate in the label's history (designed by Peter Saville) utilising an exclusive 'marble' effect design printed on the inner jacket and a fold-out cover that resembled a match-book similar to the cover used by Cabaret Voltaire for their "2x45" album.