Shortly after Steve Jobs' return to Apple in 1997, Jony Ive was appointed senior vice president of industrial design. Building on the critical and commercial success of the iMac, Ive and his team created an entirely new case design for the Power Macintosh G3, combining many of the aesthetic principles of the iMac (curves, translucent plastics, use of color) with the ease-of-access characteristics of the company's popular "Outrigger" Macintosh models from previous years. The result was the Power Macintosh G3 (Blue and White), a machine that received considerable plaudits from reviewers, including PC Magazine's Technical Excellence Award for 1999. "The Power Mac provides the fastest access to the insides of a computer we've ever seen," they wrote. "Just lift a handle and a hinged door reveals everything inside." This case design, code-named "El Capitan", was retained through the entire lifetime of the Power Mac G4. The introduction of the Blue and White G3 mini-tower also marked the end of the desktop and all-in-one Power Macintosh case designs, the latter being replaced by the iMac.