In 1981, the resort launched "Stardust Line", a radio sports show that broadcast across the United States. It continued airing for the next 25 years. The Stardust sportsbook became popular across the United States in the late 1980s, after being featured in various media such as television news and magazines. The sportsbook offered Las Vegas' first line in betting, and was popular among professional bettors. The sportsbook offered unique betting rules during its peak, before adopting a more conventional approach in 1991. During its final decade, the Stardust offered a popular head-to-head football handicapping contest, held each Friday night. The sportsbook also allowed betting on any kind of sport.