The "Hitler" clothing store in Ahmedabad in Gujarat opened in mid-August 2012. The store immediately became embroiled in controversy over its name. The store's logo even had a swastika embedded in the dot above the "i" in Hitler's name. The owner, Rajesh Shah, told media he did not expect all the commotion. He had chosen the name because the grandfather of his business partner was nicknamed "Hitler" because of his strict demeanor. He added to the media that he also hadn't known about Hitler's Holocaust until after the store's opening. He stated he did not intend to change the name unless somebody else paid the expenses. Among the groups that objected to the store's name was the small Jewish community in Ahmedabad. A diplomat at the Israeli embassy in New Delhi said that the embassy would protest in "the strongest terms possible" to the Indian government. The Israeli consul general in Mumbai asked state officials to ensure the store was renamed, but commented that she believes the use of the name most likely is a product of ignorance rather than antisemitism. Reports suggested that the shop owner had agreed to rename the store following an offer by a Jewish organization to pay the costs. In October 2012 the Ahmedabad Municipal authorities allegedly removed the store sign without proper procedure. It was later renamed "Gladiator".