In the mid-2000s, Popoff began to offer "Miracle Spring Water" on late-night infomercials in the US, Canada, the UK, Australia, and New Zealand. Respondents are promised miraculous protection from disease and disability, along with financial prosperity (which may include "divine money transfers directly into your account"), if they sleep with the water for one night before drinking it, then pray over the empty packet and send it back to Popoff—with a donation. Multiple solicitation letters follow, requesting more donations in exchange for miracles.