The brewery and the Belgian retailer Colruyt put a gift pack (6 bottles of Westvleteren 12, plus 2 glasses) on sale, available only on exchange of promotional coupons printed in selected media. The goal of the sales was to increase income to provide funds for urgent and immediate renovations at the monastery. Available from November 2, 2011, sales were limited to 93,000 packs, at 25 Euro per pack. All earnings of the sale were to be put towards the renovation project. This was the first time the brewery had done something like this.