On 8 August 2007 Newsquest started offering users of its Greater London titles' websites downloadable supermarket coupons, which could be redeemed at supermarkets including Tesco, Asda, Sainsbury’s and Morrisons for money off a range of goods from cranberry products to canned pet food. Newsquest’s regional digital and display manager Eddie Embleton was "very excited by the prospects that this new initiative presenusers (...) An online and offline campaign has been prepared to drive our readers and users directly to the appropriate coupon galleries, with the print element specifically aimed at driving traffic to our website and turning our readers into users." The company hoped to "launch the gallery across the whole of the Newsquest network", the press release added.