On April 13, 2011, Kiss began recording a new album due for release later in the year. Simmons stated, the album "is gonna be the next step to "Sonic Boom". Very similar – straight rock songs, no ballads, no keyboards, no nothing, just rock." The band also used old analog equipment instead of more popular digital recording gear. Simmons said: "Technology is a seductive bitch, she will seduce you. You press this button, you don't have to do anything. But analog is the love of your life. You can push real hard and it always gives back. For the new album, the actual recording process was 24-track tape and an old Trident board. And as many tubes as possible. You need tubes, electricity and thick wood to make that thick sound."