Having achieved prominence through Russian television in the early 2000s, Vitas crossed into Asian markets in 2005. Much of his recognition outside Russia and Asia came in the 2010s, when songs such as "Opera #2" and "The 7th Element" (both from his 2001 debut album "Philosophy of Miracle") and "Smile!" (from his 2002 album of the same name) achieved viral success; the unusual music videos for "Opera #2" and "The 7th Element" have been cited as the most prominent examples of this.