"Little Nemo in Slumberland" debuted on the last page of the Sunday comics section of "The New York Herald" on October 15, 1905. The full-page, color comic strip ran until July 23, 1911. In spring 1911, McCay moved to William Randolph Hearst's "New York American" and took "Little Nemo"s characters with him. The "Herald" held the strip's copyright, but McCay won a lawsuit that allowed him to continue using the characters. In the "American", the strip ran under the title "In the Land of Wonderful Dreams". The "Herald" was unsuccessful in finding another cartoonist to continue the original strip.