The goals of those who practice the sport vary, but throughout its history, many have seen surfing as more than a sport, as an opportunity to harness the waves and to relax and forget about their daily routines. Surfers have veered from even this beaten path, and foregone the traditional goals of first world culture in the hunt for a continual ", harmony with life, their surfing, and the ocean. These "Soul Surfers" are a vibrant and long-standing sub-group. Competitive surf culture, centered around surf contests and endorsement deals, and localism's disturbance of the peace, are often seen in opposition to this.