Editor Sam Merwin, for example, recalled a meeting: "I always knew he was exceedingly anxious to hit big money—he used to say he thought the best way to do it would be to start a cult." (December 1946) Writer and publisher Lloyd Arthur Eshbach reported Hubbard saying "I'd like to start a religion. That's where the money is." Writer Theodore Sturgeon reported Hubbard made a similar statement at the Los Angeles Science Fantasy Society. Likewise, writer Sam Moskowitz reported in an affidavit during an Eastern Science Fiction Association meeting on November 11, 1948, Hubbard had said "You don't get rich writing science fiction. If you want to get rich, you start a religion." Milton A. Rothman also reported to his son Tony Rothman he heard Hubbard make exactly that claim at a science fiction convention. In 1998, an A&E documentary titled "Inside Scientology" shows Lyle Stuart reporting Hubbard stated repeatedly to make money, "you start a religion."