Grassington was used as the setting for the fictional town of Darrowby in the 2020 BBC series "All Creatures Great and Small" instead of Thirsk where the actual story took place; Thirsk had simply become too large for the small town feel that the series wanted. Grassington worked well for filming. "The nice thing was that there weren’t any modern houses in the town center ... so we didn’t have to change anything completely. What we did change were all the shop signs and the usual things like aerials, satellite dishes, alarm boxes and all of those things".