According to Chell's granddaughter, his Italian ancestry led him to call the drink a "Caesar". The longer name of "Bloody Caesar" is said to differentiate the drink from the Bloody Mary, but Chell said it was a regular patron at the bar who served as the inspiration. During the three months he spent working to perfect the drink, he had customers sample it and offer feedback. One regular customer, an Englishman, who often ordered the drink said one day "Walter, that's a damn good bloody Caesar".