Starting in 1969, he also wrestled regularly in Toronto, where he was undefeated for 127 matches at Maple Leaf Gardens. He defeated the likes of Whipper Billy Watson, Lou Thesz, Gene Kiniski, Bruno Sammartino, Édouard Carpentier, Ernie Ladd, Chief Jay Strongbow, Tiger Jeet Singh, Johnny Valentine and even André the Giant during Andre's first extensive tour of North America in 1974. It was Andre who put an end to the Sheik's Toronto winning streak in August 1974 by disqualification. In 1976 he lost by pinfall to Thunderbolt Patterson and Bobo Brazil. Sheik continued to headline most shows in Toronto until 1977, but business dropped off significantly over the last three years. Few fans were aware of the fact that he was actually the booker within Frank Tunney's promotion following the retirement of Whipper Billy Watson in 1971. He was also the promoter at Cobo Hall in Detroit for many years. As business in Toronto failed, he worked for indy promoter Dave McKigney in Ontario and ran his own Big Time Wrestling promotion out of his home near Lansing, Michigan.