Chevrolet signed a deal with Disney-MGM Studios to make the 1990 Lumina the company's Official Car. Early Lumina ads included Disney animated characters from "Fantasia" under license from Disney; In return, the Lumina was made the official car of Disney World. In one sequence, advertising the car’s spacious interior, cartoon hippopotami were used to demonstrate the Lumina's wider rear door swings which Chevrolet claimed made for easier access to the rear seat area. While popular, the ads were soon cancelled when focus groups revealed that they remembered the Disney characters better than they remembered the car itself.