According to Recht, he and Yotvat initially planned "The Apple" to cost $4 million to produce, "but when we were in London, Menahem used to go like every week to Berlin and come back with another million. And then we got to $10 million." This led Golan to shoot scenes with settings that looked bigger than what Recht wanted, which he was dissatisfied with. Principal photography took place from September to December 1979 in West Berlin. "The Apple" editor Alain Jakubowicz claimed that, as with Golan's previous works, the original footage was around a million feet long, or four hours worth, and "five to six" cameras were used to shoot the musical sequences. The opening concert sequence was shot at the main hall of Internationales Congress Centrum Berlin and was filmed for five days in a row. The sequence for the track "Speed" was filmed at the Metropol nightclub, which held the Guinness World Record for biggest indoor laser show. The outside hippie scenes were filmed at Schloss Park, located in Konigstrasse. Some scenes in the film were shot in a factory that formerly served as a gas chamber during World War II.