Following a company-wide reboot, Lord was reintroduced as part of the DC Rebirth publishing event, now having been a metahuman since his youth. His primary power is tweaked to a form of powerful psychic persuasion which works best when paired with a vocal command. In this later depiction, his powers work by exploiting and promoting people's underlying desires and inhibitions to make them do his bidding. The only draw back being his power does not give him outright control over them, as he can only push them to act on their own subconscious wants; for example, he could draw out Deadshot's subconscious desire to kill his daughter so that he could be free to kill anyone, but when he used his power on Killer Frost he only drew out her desire to make a difference.