In 1993, Van den Hoogenband achieved his first success, performing well on the European Youth Olympic Days. Before the Atlanta Games, Astrid van den Hoogenband, who was coaching the Dutch team, became frustrated with the swimmers representing the Netherlands, feeling they had much potential but would not be able to live up to it due to lack of adequate support. She pleaded with Cees to take action, as he carried much weight from his professional connections. After Astrid threatened to remove Pieter from the sport, Cees created a small foundation and signed up 20 initial sponsors who each paid $2,500 to fund a team trainer. The Dutch swimming team eventually signed contracts with Philips, Nike, and Speedo. Enough funds were raised to open a swim school in Eindhoven, Van den Hoogenband's place of residence. The team eventually grew to ten. Pieter remained the Netherlands' brightest star, and along with fellow Dutch Inge de Bruijn brought the Netherlands many victories in the sport.