Firstly, the matter complained must contain a defamatory meaning. This is capable of entailing more than one meaning and can include; an article, advertisement or report communicated via an electronic or hard-written document, a gesture or oral utterance. The matter in question may bear a direct or innuendo meaning. The latter ought to be satisfied by virtue of an objective test. Simply put, what a witness perceived to be true is irrelevant. Instead, liability only extends to defamatory imputations which a reasonable person might draw. Liability will not extend where a defamatory imputation was drawn unreasonably.