Key attractions for holidaymakers include the picturesque harbour and expansive sandy beach, as well as the ability to see the population of bottlenose dolphins that lives in Cardigan Bay. The town has a heritage centre and marine wildlife centre, as well as the usual collection of shops and restaurants. Nearby New Quay Honey Farm, the largest bee farm in Wales, has a live bee exhibition and sells honey, mead and beeswax. The outskirts of the town feature many large holiday parks and caravan sites.