Plans for the company began in August 1966. In a press release, Anderle said that Brother Records was to give "entirely new concepts to the recording industry, and to give the Beach Boys total creative and promotional control over their product". Anderle later said that the label was for releasing projects that were "special" for Brian, and there was initially no concern over whether the label's products would be distributed by Capitol. Another one of the major reasons that Brother Records was formed was so that Wilson could create his own recording studio.