The use of Auto-Tune as a vocal effect was bolstered in the late 2000s by hip hop/R&B recording artist T-Pain who elaborated on the effect and made active use of Auto-Tune in his songs. He cites new jack swing producer Teddy Riley and funk artist Roger Troutman's use of the Talk Box as inspirations for his own use of Auto-Tune. T-Pain became so associated with Auto-Tune that he had an iPhone App named after him that simulated the effect, called "I Am T-Pain". Eventually dubbed the "T-Pain effect", the use of Auto-Tune became a popular fixture of late 2000s music, where it was notably used in other hip hop/R&B artists' works, including Snoop Dogg's single "Sexual Eruption", Lil Wayne's "Lollipop", and Kanye West's album "808s & Heartbreak". In 2009, riding on the wave of Auto-Tune's popularity, The Black Eyed Peas' number-one hit, "Boom Boom Pow", made heavy use of Auto-Tune on all the group's vocals to create a futuristic sound.