To get an audience with the casino's CEO Jay Sarno, Knievel created a fictitious corporation called Evel Knievel Enterprises and three fictitious lawyers to make phone calls to Sarno. Knievel also placed phone calls to Sarno claiming to be from American Broadcasting Company (ABC) and "Sports Illustrated" inquiring about the jump. Sarno finally agreed to meet Knievel and arranged for Knievel to jump the fountains on December 31, 1967. After the deal was set, Knievel tried to get ABC to air the event live on "Wide World of Sports". ABC declined, but said that if Knievel had the jump filmed and it was as spectacular as he said it would be, they would consider using it later.