Once Frazetta secured a reputation, movie studios lured him to work on animated movies. Most, however, would give him participation in name only, with creative control held by others. An advertisement based on his work was animated by Richard Williams in grease pencil and paint and shown in 1978. In the early 1980s, Frazetta worked with producer Ralph Bakshi on the feature "Fire and Ice", released in 1983. The realism of the animation and design replicated Frazetta's artwork. Bakshi and Frazetta were heavily involved in the production of the live-action sequences used for the film's rotoscoped animation, from casting sessions to the final shoot. Following the release of the film, Frazetta returned to his roots in painting and pen-and-ink illustrations.