After his retirement from the NFL, Norman became a successful businessman in different ventures (fast food franchises, real state, transportation, convenience stores, etc.). In 1975, Norman was a television announcer and color commentator for the World Football League, formed in 1973 by attorney and businessman Gary Davidson. Norman appeared on WRET TV 36 (Charlotte, NC), WGHP TV 8 (High Point, NC), and WCTG TV 17 (Atlanta, GA) with John Sterling (sportscaster). He founded the Dallas Together Forum in the 1990s, an initiative that worked with Dallas CEOs to improve minority hiring and award contracts to women-owned and minority-owned businesses.