In 2012 Grigg was appointed Creative Director of AudioCulture, the NZ on Air funded online history of the music and musical cultures of New Zealand, which launched on 31 May 2013. Conceived by Grigg, the site's design concept, content direction and curation were his, although it exists under the administrative umbrella of the NZ On Screen trust. AudioCulture was first conceived in the late 2000s and Grigg actively sought funding, supported by the wider New Zealand music industry and in particular Recorded Music New Zealand. After several knockbacks, finally in mid-2012 New Zealand On Air agreed to fund the site. It launched in May 2013.