After being signed to Arista Records in November 2000 upon the authorization of the label's CEO, Antonio "L.A." Reid, Lavigne moved to New York with the assistance of Reid. There, she began working on her debut album, "Let Go", collaborating with a host of prime songwriters and producers. For six months, the label set up Lavigne with two co-writers, who worked with her upon Arista's instructions. Reid expected Lavigne to record folk songs because she auditioned to them in a "balladic, 'new country'" type. However, the collective failed to click "with a girl who'd just discovered guitar-based rock". For a year, nothing was working for Lavigne and was on the verge of getting dropped off Arista. The management pitched her songs written by other songwriters, but she declined, insisting she wanted to write songs herself. Lavigne relocated to Los Angeles, where she collaborated with songwriter-producer Clif Magness, who gave her ample creative control in the writing process. Lavigne and Magness wrote "Losing Grip" and "Unwanted", songs that she deemed reflective of her vision for the entire album. However, Arista was not thrilled with the heavy-guitar laden songs that Lavigne was writing, prompting the label to look for other producers to match their demands.