In 2002, Steven Cohen and Nick Geber founded Soccer Weekly Inc, with Cohen acting as CEO and Geber as President. The two began hosting "World Soccer Weekly" on Fox Sports Radio in Los Angeles, California. As the show grew into new markets and became a weekly show the name was eventually re-titled "World Soccer Daily". On February 26, 2007, it was announced on air that sometime in April 2007 Geber would be leaving the show in order to pursue other projects, including an expanded format for his current Bluff Magazine poker radio program. It was announced at the time that he would instead become the first option fill-in host, while Howard Rogers, the previous first option fill-in host, would be taking over Nick's duties as full-time co-host.