In September 2003 Florent Luyckx was appointed as new channel coordinator, who is partly responsible for a number of (controversial) changes. To refocus the station to its original target, the station had to have a smoother tone. The name was shortened to "3FM", and a new logo in graffiti style was created, which was associated to the new slogan for the station: "Serious Radio". The idea was to focus the station more into music; evidenced by the new motto "Als je van muziek houdt, dan luister je naar 3FM" ("If you love music, you listen to 3FM"). This caused Henk Westbroek, Cobus Bosscha and Isabelle Brinkman to leave the station. Although this gave opportunities to new young radio creators, the changes were not well-received by the audience.