This would change in 2001 when broadcasting instructor Marjorie Yambor became general manager of the station. Dr. Yambor would transform the simple broadcast lab into a full-fledged competitive station. This began by rebranding the station as Revolution 91.7, along with newly constructed studio spaces, a new tower and a boost in effective radiated power to 1,300 watts, expanding the station's broadcast radius to about thirty miles. Following the transmitter upgrade in 2002, WWHR began a 24-hour programming schedule (with the exception of winter breaks and technical issues)