The Guccione art collection was sold at auction by Sotheby's in November 2002 to pay Guccione's personal debts, originally incurred in the Atlantic City venture. The collection had been appraised by Christie's at $59 million two years prior. However, 9/11 had depressed the art market and the Guccione collection failed to sell for its appraised price. The aggregate sale price was $19 million, which was used to pay lender Swiss Re. Swiss Re sued Guccione in New York State Court for a $4 million shortfall on the loan balance. Much of the remaining personal collection of Bob Guccione's art, photographs, and memorabilia was acquired by entrepreneur Jeremy Frommer in early 2012. The acquisition included over 60 original Guccione Oils, as well as the original illustrations and photographs by artists such as Arthur Cummings, Bill Lee, Suze Randall, Earl Miller, Berth Milton Sr. and more. The highlight of the collection is the quarter of a million photographs that were taken by Bob Guccione, himself, throughout the 60s, 70s and 80s. The items obtained by Frommer were the inspiration for his company Jerrick Ventures LLC's creation of the website, Filthy Gorgeous Media, which debuted in June 2013.