Participants were met with high prices once inside. They had to buy from onsite vendors whose merchandise was expensiveburritos sold for $10, hotdogs and sandwiches for $5, a 10" pizza was $12, and bottles of water and soda sold for $4 each (). If they wanted to visit regular stores, festival-goers faced a long trek, or cramped travel via looping buses, to Rome's modest shopping areas, where stores had long lines and low stock. People stood in long lines to access the free water fountains, until frustration led a few to break the pipes to provide water to those in the middle of the line, in turn creating many large mud pits. During his set, Kid Rock demanded that the kids pelt the stage with plastic water bottles, perhaps making a statement about the high price of hydration.