In 2011, 10-year-old Grant Reed of Columbus was diagnosed with a malignant brain tumor. Not liking to use the word "cancer", Reed (whose parents are both Ohio State alums and himself is an Ohio State fan) decided to call his cancer "Michigan", since "Ohio State is always going to beat Michigan". The move of calling his cancer "Michigan" got the support of his parents, Ohio State head coach Urban Meyer (who Reed later got to meet), and even some Michigan fans, including Michigan head coach Brady Hoke. After his last chemotherapy treatment in 2013 which placed him in remission, Reed told people that he "beat Michigan". When Reed died on February 10, 2019, his father posted on Facebook that "Grant won his final victory over 'M*CH*G*N' because it can never hurt him again."