Phil Campbell, an Ohio-born writer who settled in Brooklyn, New York, was planning another namesake convention for June 2011. After the tornado, he converted his organizing to a relief effort. He called on the Phil Campbells of the world and other supporters to unite under the slogan, "I'm with Phil". He set up a website for people to donate money to help repair houses in two areas of the town, in addition to assisting in the repair of the high school and city hall. Attendees at the convention later traveled to the town to assist the local community in rebuilding. Andrew Reed, a resident of the town, directed a documentary about the Campbells' relief effort called "I'm With Phil".