In 2002, the contract for "Law and Order" had expired with the renewal asking price at four times the original per episode fee. Dropping that show allowed the channel to move to more "brand-defining scripted and nonfiction series." In mid-2002, A&E underwent an overhaul in management which moved the network's focus toward reality television in order to attract a younger demographic and cancelled the network's two original scripted series. In May 2003, A&E launched a marketing campaign with the network's new tagline, "The Art of Entertainment." Between 2003 and 2007, the channel gradually retired several long-running series, moving its classic mysteries to The Biography Channel and cancelling "Breakfast with the Arts", in favor of reality programming such as "Dog the Bounty Hunter", "Gene Simmons Family Jewels", "Growing Up Gotti", "Family Plots", "Airline", "Inked", "King of Cars", and "Criss Angel Mindfreak". In addition, A&E had garnered favorable notice for true-crime documentary series such as "Cold Case Files", "American Justice", "City Confidential", "Investigative Reports", and "The First 48". The network also cut back on its broadcasts of "Biography" from originally twice daily to weekend mornings only.