The station was headquartered at the Radio Center Building in Huntington from its inception until 1984 when WOWK moved to a location on Fifth Avenue. Gateway merged with SJL Broadcasting in 2000. SJL sold it to West Virginia Media Holdings in 2002. After the sale to West Virginia Media, it sold its Huntington building to regional radio conglomerate Kindred Communications and moved its studio and offices to Charleston. WOWK does retain a newsroom in their former building (now known as the Kindred Capital Building) in Huntington and its transmitter is still located at the Milton location.