The constituency is mostly rural in character, with more than 400 farms in operation. Included are the Uffington White Horse and The Ridgeway, a prehistoric road, runs along its southern border. The River Thames runs along the northern and western border. The area is affluent and Conservative in nature containing many commuters with fast transport links to London, with Didcot the only area with a strong Labour vote locally. The seat includes international race horse breeders and trainers with racing stables across a broad area that reaches into the Lambourn Downs, crossing over the southern border into the Newbury constituency in Berkshire.