The intelligent design movement primarily campaigns on two fronts: a public relations campaign meant to influence the popular media and sway public opinion; and an aggressive lobbying campaign to cultivate support for the teaching of intelligent design amongst policymakers and the wider educational community. Both these activities are largely funded and directed by the Discovery Institute, from national to grassroots levels. The movement's first goal is to establish an acceptance of intelligent design at the expense of evolution in public school science; its long-term goal is no less than the "renewal" of American culture through the shaping of public policy to reflect conservative Christian values. As the Discovery Institute states, intelligent design is central to this agenda: "Design theory promises to reverse the stifling dominance of the materialist worldview, and to replace it with a science consonant with Christian and theistic convictions."