The dismal ratings were followed by a format change at 5 pm on June 18, 2002: KAZL began stunting with all-commercials ("All Commercials, All the Time, KAZL"). Steven Szalay, operations manager, an established A/V producer and stockholder in Sierra H Broadcasting, Inc, created an entire radio format complete with sweepers, liners, IDs and live DJ comments as well as a collection of classic radio commercials – his "theory" was that since all the most popular stations played many commercials, a station that played commercials all the time would shoot to the top in no time. The station received many calls asking if this was serious; some called to express their appreciation of the joke, and some believed it pleading and demanding that the classic hits format be returned.