Cha regained his top star status when his comedy flick "Scandal Makers" became the number one film of 2008, attracting 8.2 million moviegoers and ranking among Korea's biggest hits of all time. The film centers on a radio talk show host, who was ex- idol, who must face unforeseen consequences of a love affair when he was a teen, when he discovers that he already has a daughter (Park Bo-young) and a grandson (Wang Seok-hyun) at the age of 30. As a result of the film's success, the advertising industry named Cha as the top male celebrity endorser of 2009.