George was known for his combative, almost farcical interview style and shocking antics on "Hot Seat". He played to an eager studio audience and often ejected guests from the set, using uniformed private security guards. Hanging behind him were pictures of John Wayne and the U.S. space shuttle, both with strong links to Orange County, California, where the episodes were taped. He staunchly supported then-president Ronald Reagan, and his show was sponsored mostly by local Orange County businesses. George's gray slacks, navy blue blazer, white dress shirt and U.S. flag tie along with his platinum blond hair--combed straight down at ear-length and parted on the side--became a conservative style trademark. He called his delivery "combat TV," a phrase he used in his 1999 autobiography, and Johnny Carson labeled George "the William F. Buckley of the cockfighting set."