In August 2007, "Moo, You Bloody Choir" was released in the United States on the Jive Zomba record label. In the lead-up to its release, Augie March toured regularly, playing in Los Angeles and New York in May. The shows continued following the album's release, as Augie March were praised by US media. Pitchfork Media called it a "crime" that the band had not broken through in North America earlier, though Allmusic remarked that "Strange Bird" was a higher quality album than its follow-up.