Like with other WB-affiliated stations during the network's first four years, KTLA initially continued to essentially program as a "de facto" independent station as The WB had broadcast only a two-hour primetime schedule on Wednesday nights at the network's launch; the station continued to broadcast films in prime time along with some first-run syndicated scripted series on nights when network programs did not air. The WB would eventually carry prime time shows six nights a week (Sunday through Friday) by September 1999. In September 1995, KTLA added afternoon cartoons and Saturday morning cartoons from the network's newly launched Kids' WB block, bringing weekday children's programs back to channel 5 for the first time in close to 25 years. The station continued use the "Channel 5" brand it used prior to its WB affiliation (with The WB logo simply tacked onto the station's "Gold 5" logo) until 1997, when the station overhauled its on-air branding to "KTLA 5, L.A.'s WB".