In 1974, after two terms in the Tennessee legislature, he ran for the Democratic nomination for the Memphis-based 8th U.S. Congressional district, easily beating three opponents. He faced four-term Republican incumbent Dan Kuykendall in the general election. At that time, the district still had a white majority, though the 1970 round of redistricting by the Tennessee legislature had redrawn the 8th to include more African-American voters. Ford ran on a bipartisan platform emphasizing economic development to attract both black and white voters. He waged a large and well organized get-out-the-vote campaign using paid workers, volunteers and his own considerable energy, and received support from black churches and celebrities. He was also able to take advantage of post Watergate dissatisfaction with the Republican Party. When the votes were first counted it looked like Kuykendall had eked out a narrow victory—but Ford ultimately won by 744 votes after contesting the original count.