Goodwin was troubled by what he perceived as encroaching commercialization. Among his parting words of advice to Colonial Williamsburg's management were: "If there is one firm guiding and restraining word which should be passed on to those who will be responsible for the restoration in the future, that one word is integrity. A departure from truth here and there will inevitably produce a cumulative deterioration of authenticity and consequent loss of public confidence. Loyalty demands that this principle of integrity be adhered to".