In February 2017, NBCUniversal confirmed that it planned to re-format Oxygen with a focus on true crime programming aimed towards women. The change was accompanied by a larger re-branding later in the year, with a new logo featuring the Oxygen name rendered in the style of yellow police tape. Oxygen's new lineup was built largely around its existing library of unscripted crime-oriented programming (such as "Snapped" and its various spin-offs); NBCUniversal Lifestyle Networks president Frances Berwick explained that they had not ruled out adding off-network reruns of police procedurals, such as the "Chicago", "CSI" and "NCIS" franchises as well (with the latter two having already been aired by the network by that time). Berwick stated that the network had not determined the fate of the network's non-crime programming, such as "Bad Girls Club", after the full re-branding takes effect.