Following the release of the first three JCW videos, the company sporadically began referring to itself as Juggalo Championship Wrestling. On July 16, 2007, the company updated its website, changing all references of itself to Juggalo Championship Wrestling. Their logo, however, continued to display the words "Juggalo Championshit Wrestling" until late 2008. In late 2006, the company began a three-month cross-promotional rivalry with Philadelphia-based promotion Pro Wrestling Unplugged. The relationship between the companies continued after the events, as PWU owner Tod Gordon allowed multiple wrestlers to compete for JCW in their upcoming tour.