In the fall of 2004, Adult Swim started a course at Kent State University with lessons by film professor Ron Russo, author of the book "Adult Swim and Comedy". On Halloween night in 2004, "Phantasm" actor Angus Scrimm hosted an Aqua Teen Hunger Force marathon. On November 2, 2004, Adult Swim ran a marathon of the "Harvey Birdman, Attorney at Law" episode "Guitar Control" all through the night, until 5a.m.. The episode replayed 24 times to celebrate Election Day. On November 28, Adult Swim had a week showing off classic bumps from previous years. On March 28, 2005, Atlanta-based Turner Broadcasting System began recording Adult Swim Nielsen ratings separately from Cartoon Network for demographic purposes. Promotions for Adult Swim are targeted towards the college age and those in their 20s and 30s, constituting the majority of their viewers. According to a September 1, 2004 article in "Promo" magazine, representatives travel to 30 universities across the U.S. to promote the Adult Swim lineup, including handing out posters for students' dorm rooms. On April 17, 2004, Adult Swim regained Saturday nights, making Friday the only night where Adult Swim did not air. On March 28, 2005, Adult Swim gained an extra hour, now ending at 6 a.m.. On October 2, 2005, Adult Swim regained the 10 p.m. hour on Sundays, continuing to start at 11 p.m. Mondays to Thursdays, and Saturdays.