A surge in the growth of manga publishing circa 1996 coincided with the "Club Dorothée" show losing its audience – which eventually led to the show going off the air. Some early publishers like Glénat, adapted manga using the Western reading direction and its induced work of mirroring each panel and graphical signs, and also using a quality paper standard to the Franco-Belgian comics, while others, like J'ai Lu, were faithful to the original manga culture and not only kept the original, inverted, Japanese direction reading but also used a newspaper standard, cheap quality, paper just like in Japan. The Japanese manga was such an important cultural phenomenon that it quickly influenced French comics authors. A new "French manga" genre emerged, known as "La nouvelle manga" ("lit. the new manga") in reference to the French Nouvelle Vague.