One of the more well-known plays of his college career came on a controversial call during the final seconds of a 2002 Sweet Sixteen game against Duke. The Blue Devils were down by four points with enough time remaining for one play when Fife was called for fouling Jason Williams on a three-point shot. Williams' shot was good, and he was given the opportunity to tie the game with a free throw. Fortunately for Fife, Williams failed to make the free throw, and the Hoosiers advanced to the Elite Eight by holding on for a 74–73 win. Fife is often asked about the play and denies committing the foul to this day. The Hoosiers continued their NCAA Tournament run, defeating Kent State and Oklahoma before falling to Maryland in the National Championship game, 64–52.