In 2011, Icederby International approached the ISU to enter into a partnership agreement and presented its action plan. Initially, Icederby included betting in connection with its planned Grand Prix in countries where betting was not prohibited. In January 2012, the ISU updated its Code of Ethics to rule out the participation in all forms of betting. Two years later, Icederby notified the ISU that no betting would be organised in connection with the planned Dubai Icederby Grand Prix as betting is illegal in Dubai.