The song's resurgence in popularity has led to Branigan's management receiving numerous requests for live performances and public appearances, leading them to release a statement reminding the public that Branigan is deceased, as well as adding a note about this to her social media accounts. "Forbes" described "Gloria" as an "unlikely championship anthem" and noted that the Blues' Stanley Cup victory could permanently alter the meaning and legacy of the song, with it becoming forever associated with the St. Louis Blues and ice hockey in general. Golik has also stated her belief that Branigan and "Gloria" "will forever be intertwined" with the Blues and the city of St. Louis. When asked how she thought Branigan would have reacted to the "Play Gloria" meme had she lived to see it, Golik said, "She was very sincere, very down to Earth, she would just have been very touched by it all. If she were here, I know she would have participated in a very big way. I know she's there in spirit. To see them win and to hear that song blaring and coming up in the arena and looking around and seeing people singing out as loud as they can, cheering and having a good time, it's indescribable what that's like."