Alien Freak Wear is his own personal line of clothing with T-shirts, hoodies, headwear, and many other items. He also has his own signature Alien Freak model of drumsticks made by Vater Percussion, whom he is endorsed by. The brand name Alien Freak stems from a nickname Rose earned early in his career. On how the nickname came about, Rose explains in a 2007 article; "A long time ago some close friends of mine started calling me an alien, probably because of my personal/visual style. At the same time, a lot of people were calling me a freak because of how I was performing. A few years ago someone asked if I'd be interested in having my own stick and starting a merchandise company, and those things needed a name. So we put the two nicknames together".