"We had no money but time was a luxury that we did have. So we spent a year planning, then recording it ourselves, and we did all the artwork ourselves too. Even our website was designed by us. We got a book out of the library so we could learn how to do it. Then we had to do it again cos it was a right palaver. So after all that, things took off really quickly and went crazy in the space of two months, which was quite surprising."