In December 2016, it was reported that NBCUniversal was considering reformatting Oxygen as a true crime-oriented channel. Since 2015, the genre had seen growing interest, especially among young adult women. The network had introduced a primetime block known as "Crime Time" on Fridays through Mondays (anchored by series such as "Snapped"), which had helped Oxygen see a 42% increase in total viewership, and a 22% increase among women 25–54. NBCUniversal had reportedly been in talks with Dick Wolf—producer of NBC's "Law and Order" and "Chicago" franchises—to take an equity stake in a re-branded channel that could be led by reruns of the programs. In January 2017, the network also began a foray into podcasting, with the true crime series "Martinis & Murder".