The style of JCW is largely based upon hardcore wrestling. Bruce and Utsler refer to Extreme Championship Wrestling as the major influence on the company's style as well as their unique camera angles, which they compare to that of the movie "Natural Born Killers"; "fading in and out, and turning all over." In early years of the company, talent mostly consisted of rappers and well-known names performing under parody alternate-names. The company instituted a change in the roster after changing their name, focusing more on independent and hardcore wrestlers, as well as several established names.