The history of the 750 S America model began when Chris Garville and Jim Cotherman of Commerce Overseas Corporation, the US MV importers, got the idea that with a few modifications, the MV 750 S had great potential in the United States. In the autumn of 1974, they travelled to Italy to discuss these upgrades which were rather well received by Cascina Costa. Result-oriented, the two American businessmen called for an improved design and performance ("style and speed") and announced that they could sell hundreds of this new machine.