The Square has been the home for "TKTS" (originally known as the Official London Half-Price Theatre Ticket Booth), since 1980. Tickets for theatre performances taking place around the West End that day and during the week are sold from the booth at a significant discount. The popularity of the booth has given rise to other booths and stores around the Square that advertise half-price tickets for West End shows. The Official London Theatre Guide recommends avoiding these booths as they are not official and do not contain the Society of Ticket Agents & Retailers (STAR) logo.