In August 1986, Bride sold WJBQ in order to launch independent UHF TV station WPXT. The new owner was former WJTO/WIGY owner Turner Porter, who launched an ambitious full-service adult contemporary format featuring Joe McMillan in morning drive and NBC Talknet at night and new call letters: WWGT, or "The Great 98". Jack O'Brien was imported from sister station WERZ in Exeter, New Hampshire as program director. This "AM on FM" approach didn't garner the success that was hoped for, and the station changed format again in November 1987. The AC format was replaced with CHR as "G-98" with Jon Holiday as the programming consultant. Under Holiday's guidance, the station achieved ratings success and remained CHR as G-98 until 1991. Beginning that year, the station changed on-air slogans several times (as "Ocean", "Coast", etc.) with the WCSO calls as an AC for several years before returning to its Top 40 roots for a 3rd time and original WJBQ call letters in November 1996, under the ownership of Fuller-Jeffrey Radio. Fuller-Jeffrey later sold the station to Citadel Broadcasting. Citadel merged with Cumulus Media on September 16, 2011.