As the 20th century drew on, the place became less a centre of fashion; the houses were multi-occupied and bus conductors called out "Poverty Park" when they stopped on the Bath Road. The demolition by Acton Council of The Bramptons and its replacement by a five-storey old people's home led directly to the foundation in 1963 of the Bedford Park Society. Through the activities of the society, in 1967 the government listed the greater part of the estate, a total of 356 houses. A few years later both Ealing and Hounslow councils designated Bedford Park a conservation area. Since that time the area has gradually improved. Houses have returned to family use and many have been renovated.