Publicity generated sales. In 1901, the news that both Reginald Vanderbilt and Alfred Vanderbilt had purchased Winton automobiles boosted the company's image substantially. Models at the time were a 2-passenger Runabout with a 1-cylinder engine (8 hp) and a 4-passenger Touring and Mail Delivery Van, also with a 1-cylinder engine (9 hp). That year, Winton lost a race at Grosse Pointe to Henry Ford. Winton vowed a comeback and win. He produced the 1902 Winton Bullet, which set an unofficial land speed record of in Cleveland that year. The Bullet was defeated in another Ford by famed driver Barney Oldfield, but two more Bullet race cars were built.