The series' cover team was composed of individuals who have worked with teen idols and socialites. Graphic designer Julian Peploe—who previously worked on CD covers for the Pussycat Dolls, The Veronicas, and Brandy—is largely credited for the signature cover image depicting supposed antipathy between one girl and three others. Series photographer Roger Moenks had worked with Joss Stone prior to his being chosen to photograph the "Private" models. In addition, Mr. Moenks and co-photographer Laurent Alfieri had collaborated before working on "Private", at some points taking photos of young businesswomen from around the world to illustrate a series of articles written by David Benaym for "L'Officiel".