In March 2012 during the station's 50th anniversary celebration, WLOX began airing a vague promotional advertisement alluding to having an "eye" on the future with the CBS "eyemark" logo in the background of the spot. The station's front website banner also incorporated a "CBS—coming soon" link to the advertisement on YouTube suggesting a future digital subchannel with a schedule from the network for the market would be offered through WLOX. The station formally announced the CBS affiliation on March 28, 2012 with carriage on WLOX-DT2 replacing a 24-hour local weather channel. It was also made public that Cable ONE will carry WLOX's CBS channel in addition to its existing carriage of New Orleans' WWL-TV and Mobile's WKRG-TV, which have been on Cable ONE and its predecessors for decades.