In 1933, "The Indian Express" opened its second office in Madurai and launched the Tamil daily "Dinamani" on September 11, 1934. Sadanand introduced several innovations and reduced the price, but later sold part of his stake in the form of convertible debentures to Ramnath Goenka due to financial difficulties. When "The Free Press Journal" further went into financial decline in 1935, Sadanand lost ownership of "Indian Express" after a long controversial court battle with Goenka, where blows were exchanged. Finally, a year later, Goenka bought the rest of the 26 per cent stake from Sadanand, and the paper came under his control, who took the already anti-establishment tone of the paper to greater heights. At that time it had to face stiff competition from the well-established "The Hindu" and the "Mail", besides other prominent newspapers. In the late 1930s, the circulation was no more than 2,000.