Bob Wills and others believed the term Western swing was used for his music while he and his band were still in Tulsa, Oklahoma between 1939 and 1942. The Los Angeles-area "Wilmington Press" carried ads for an unidentified "Western Swing Orchestra" at a local nightspot in April 1942. That winter, influential LA-area jazz and swing disc jockey Al Jarvis held a radio contest for top popular band leaders. The winner would be named "the King of Swing". When Spade Cooley unexpectedly received the most votes, besting Benny Goodman and Harry James, Jarvis declared Cooley to be the King of "Western" Swing. On the other hand, "The Billboard", in its January 29, 1944 issue, reported Cooley came fourth in the orchestra section, behind Sammy Kaye, Freddie Martin, and Jimmy Dorsey.