In 1996, Bugs and the other "Looney Tunes" characters appeared in the live-action/animated film, "Space Jam", directed by Joe Pytka and starring NBA superstar Michael Jordan. The film also introduced the character Lola Bunny, who becomes Bugs' new love interest. "Space Jam" received mixed reviews from critics, but was a box office success (grossing over $230 million worldwide). The success of "Space Jam" led to the development of another live-action/animated film, "", released in 2003 and directed by Joe Dante. Unlike "Space Jam", "Back in Action" was a box-office bomb, though it did receive more positive reviews from critics.