In 2002, Tokyopop introduced its "100% Authentic Manga" line, which featured unflipped pages and were smaller in size than most other translated graphic novels. This allowed them be retailed at a price lower than that of comparable publications by Viz and others. The line was also made widely available in mainstream bookstores such as Borders and Barnes & Noble, which greatly increased manga's visibility among the book-buying public. After Tokyopop's success, most of the other manga companies switched to the smaller unflipped format and offered their titles at similar prices.