At the EICMA 2018 MV Agusta announced the a new family of 1,000 cc in-line “fours” created by MV technical director Brian Gillen and chief designer Adrian Morton. Brutale 1000 Serie Oro with 208 hp (or 212 hp with full exhaust system) and 115 Nm allowed to achieve a maximum of 312 km/h, was introduced as the world's most powerful and fastest naked bike. It was also won a title of  the most beautiful bike of EICMA 2018 (35% of visitors' votes ahead of 19% for Ducati Hypermotard SP and 9% for Aprilia RSV4 1100 Factory).