Windmill named the project "Zibi", the Algonquin Anishinabe word for river, following a public naming competition. Patrick Henry, who entered the winning suggestion, declined the prize and asked that the money go to a canoe trip involving Kitigan Zibi youth instead, but the youth then asked that they not accept the money. Speaking personally, the then-Chief of Kitigan Zibi Gilbert Whiteduck confirmed having had several respectful discussions with the company representatives but stated they did not consult with Algonquin Elders, nor follow proper protocols. The company alleges the name was chosen to celebrate the significant waterways in the region, and bring attention to the Algonquin Nation's traditional territory in Eastern Ontario and Western Quebec.