On September 8, 2008, United Airlines lost (and almost regained) $1 billion in market value when an archived "Chicago Tribune" article from 2002 about United filing for bankruptcy appeared in the "most viewed" category on the "South Florida Sun-Sentinel"s website. Google News index's next pass found the link as new news. Income Security Advisors found the Google result to be new news, which was passed along to Bloomberg News where it became a headline (Tribune, which owns both papers, noted that one click on a story in non-peak hours could flag an article as "most viewed").