Landgrave Ernst-Ludwig planned to use Kelsterbach's advantageous location for transport to expand the village into a town of craftsmen, to which end from 1699 to 1712, the majestically designed "Neukelsterbacher Straße" (New Kelsterbach Street) was built, lined with two-storey living and working buildings where Calvinist refugees were to be settled. Manifold problems led to this project's failure. In the mid 18th century, Landgrave Ludwig VIII took over a previously private faïence factory to make it into a porcelain factory. The Meißen-trained porcelain painter Christian D. Busch was charged with its leadership. The best known porcelain artist working in Kelsterbach was Carl Vogelmann. The factory only lasted a few years.