After "Vera Cruz", Hecht-Lancaster Productions delivered three more successful box office films financed by UA. One of the best remembered films of the 1950s, "Marty" was originally a television episode on The Philco Television Playhouse. The teleplay was written by Paddy Chayefsky and directed by Delbert Mann. Hecht hired both of them to develop the story into a movie and approached Ernest Borgnine, who had never been given a starring role in a film, to play the lead. Gene Kelly's wife, Betsy Blair, won the role of the love interest, bringing her out of the HUAC blacklist. "Marty" was produced as a low-budget film, shot mostly on location in New York City, with a bank roll of a little over $250,000 (with an additional $100,000 for advertising and publicity).