This, in turn, provided the impetus for the formulation of a new scheduled service strategy, which was internally known as the "New European Airline Project (NEAP)". The new strategy centred on Air Europe providing competitively priced and timed scheduled services on the eleven busiest international European trunk routes from its Gatwick base. The first batch of services was to be inaugurated with four brand-new Boeing 737-300s Air Europe had then on order, in a single-class, high-density configuration, at a frequency of two round-trips per day. All flights were to offer a full on-board service.