The video does not have a substantial plot, but as both the band's management and their label attempted to introduce aliases assigning each member of the group—similar to the Spice Girls pseudonyms—in due consideration of the polysemous title of the band's debut album, "Elle'ments", focus is on the personalization of the classical elements. While Nadja Benaissa ("Air"), Lucy Diakovska ("Fire"), Sandy Mölling ("Water"), and Vanessa Petruo ("Earth") incorporated one of the four archetypal type images for each themselves, a fifth element ("Spirit") was specially-created for Jessica Wahls because of a lack of another element. The band later dismissed the video for its styling and make-up, both of which was widely influenced by the element theme and, according to Benaissa, made them look like a group of "five casted whores".