Actor Albert Brooks guest starred in the episode as Brad Goodman. It was Brooks' third appearance on the show after playing Jacques in "Life on the Fast Lane" and Cowboy Bob in "The Call of the Simpsons". He would later guest star as Hank Scorpio in "You Only Move Twice", Tab Spangler in "The Heartbroke Kid", and Russ Cargill in "The Simpsons Movie". Executive producer David Mirkin describes Brooks as "really weird to direct" because "almost every one of his takes is flawless, but each one has different material. He makes up the stuff as he goes." He uses a combination of the jokes in the script and his own material and because many of his takes are different, it is difficult for the producers to decide which lines to use. Goodman was based on the American self-help author John Bradshaw, who popularized such psychological ideas as the "wounded inner child" and the dysfunctional family.