Franchi's February 1964 appearance at the Sahara Hotel in Las Vegas attracted the attention of "Time" magazine, as his performance garnered more attention and popularity than that of the star performer, including getting "standing ovations and multiple encores." Franchi's singing, dancing, and comedy, were then prominently featured on six television specials. Franchi made a noteworthy appearance at the "35th Annual Chicagoland Music Festival" in August 1964, as well as starring in a performance at the Cocoanut Grove, as well as doing other events. While at Cocoanut Grove, he recorded his "Sergio Franchi - Live! at The Cocoanut Grove" album.