Originally, Pucca was an "animated online e-card service" made in 2000 by the company "VOOZ". The popularity of the e-card increased so rapidly in both Korea and the rest of Asia that it was licensed by Jetix Europe in 2004, who also acquired television rights for the service. VOOZ went on to continue working with Jetix Europe, making the original two and a half minute long animated shorts, which were then aired on both the Jetix website and as in-between full cartoon show shorts on the Jetix television channel. Pucca shorts were also often featured on the channel for MTV. Jetix Europe's director of international licensing, Richard Woolf, stated that "the possibilities with Pucca were immediately apparent, especially because you were left wanting more after watching the original shorts".