With their own designs inspired by surfing, they self-printed T-shirts. They created their own blackout system made from tape, nails, and a Salvation Army rug. They sold these T-shirts out of the back of their Austin Allegro until the shirts became so popular that they were actually interfering with their surfing. The surfers who lived in Cornwall loved the shirts and the brothers could not keep up with the demand of products. This demand led the brothers to pack up from Penzance and move up the coast to Croyde. They moved to this new coastal town, and on their first night there they met a group of surfers at The Thatch Pub who are still a part of Saltrock. In Croyde, North Devon the brand took off, branching outside of the surf community and growing immense popularity. After gaining many new fans, Angus and Ross teamed up with Carl Priscott, four years after their humble beginning in 1988. With Priscott on board the enthusiasm within Saltrock exploded and the brand expanded to nearby Braunton. This expansion led to Saltrock becoming established in the heart of the UK surfing community. From there the brand expanded nationally, gaining popularity throughout the nation before spreading internationally.