In 1998 local programming on almost all Classic Hits stations was reduced down to a 4-hour breakfast show between 6am and 10am. By using new satellite networking technology, Classic Hits stations were able to have local shows at breakfast time, and have network shows presented from the Classic Hits Auckland studios with local advertisements, weather forecasts and breakouts at other times of the day. The local stations remained commercially viable in otherwise unviable markets and the network was able to invest in its brand and programmes. The company was able to leverage its reach for national advertising clients, including agency campaigns. At this stage Classic Hits 98FM in Christchurch was exempt from these changes and continued to run local shows 24 hours a day. Local content was also retained in Auckland as network presenters began presenting separate voice breaks for local Auckland listeners.