Nintendo saw the industry's overwhelming trend away from game consoles and toward home computers, but its prototype of a lavish Famicom-based home computer and multimedia package called Advanced Video System (AVS) was poorly received at the January 1985 Winter Consumer Electronics Show, so that system was canceled and redesigned into a cost-reduced toy motif. The Famicom's whimsical appearance was again rebranded with a serious naming and industrial design language similar to the AVS, called the Nintendo Entertainment System (NES). The NES is based on a "control deck", shaped like high-tech videophile equipment with a front-loaded and door-enclosed cartridge port in the style of the modern VCR instead of a top-loaded "video game console".