Fedorov won another Selke Trophy in 1996 after scoring 39 goals and 107 points in 78 games, while playing stellar defensively. He finished in the top five for Hart Trophy voting and led Detroit in scoring, and helped them win the Presidents' Trophy. That season, Detroit set an NHL record for wins in a season with 62. He also signed a four-year deal that season to become the first non-North American spokesman for Nike, in which he made the "white skates" famous. The skates were different due to their unique colours and design, and he promoted it through a series of commercials for Nike. Steve Yzerman, speaking to a reporter on Fedorov a few weeks after turning the tide on a January 30 game that season that ended in a 4–2 victory for the Red Wings over the Toronto Maple Leafs, said, "Sergei is a game-breaker for us anytime he's on the ice ... He's the most talented player I've ever seen." The Red Wings' season ended in disappointment when they were defeated by the Colorado Avalanche in the Western Conference Finals, four games to two. Fedorov finished tied for the team lead with 20 points in 19 playoff games.