With the collapse of the internet bubble in 2000, and after creating "The $treet", a short-lived television drama for Fox again drawing upon his bond trading days, Bronson began searching for a new direction for his career. Realizing he was not alone in this quest, he began to focus on others in similar quandaries. Bronson spent the next two years working on a new nonfiction book, "What Should I Do with My Life?" which profiles about 50 people, exploring how each had confronted the question. The hardcover release of the book was a "New York Times" No. 1 bestseller. It remained on the bestseller list for 22 weeks, and a dozen more in paperback.