At the "Fresh Fest" concert at Nokia Theatre in downtown Los Angeles, hints were made on stage that a full-blown format flip to resemble the original KDAY's classic hip hop sound would occur on August 17, 2009 at 7:30 a.m. At that time, the station dropped the branding of "The Beat" and reverted to KDAY. The new logo was shown on all stage banners and screen graphics. As suggested by the station's imaging at the concert, the change did occur that Monday morning with Boyz II Men's "End of the Road" signaling the end of the old format and Snoop Dogg's "Gin & Juice" ushering in the new format. Station spots between songs indicated that the previous syndicated fare was a programming mistake on the part of KDAY that did not reflect what Los Angeles fans wanted and that the station would "never do that again". The flip officially left Los Angeles as the largest market without an urban contemporary station until KHHT flipped back to that format as KRRL in 2015, replacing Houston in that distinction. (Houston would regain an urban contemporary outlet in KHHT's sister station KKRW, which flipped to that format over a year before KHHT.) A month later, in September 2009, KWIE would return to simulcasting KDAY under new call letters KDEY-FM.