It was not until late in 1980 that Ware's fortunes changed when he participated in a battle royal to crown the first ever Mid-American Television Champion. The crowd favorite was Jimmy Valiant, who Ware accidentally knocked into Danny Davis and eliminated. Moments later, Koko dumped Davis to the floor and won his first title. After the match, Valiant returned to the ring and beat Ware down. Ware's feud with Valiant was quickly expanded to include the heel Tojo Yamamoto and Ware's ally, Tommy Rich. When Dutch Mantel returned to the CWA in early 1981 he quickly defeated Ware for the TV title making Ware's first run with the gold a short one.