In the summer of 1994 the station moniker was ""Grand Rapids #1 Hit Music Station! 98 WGRD"". But by 1995 however the station had lost significant market share to Muskegon's WSNX which had flipped from AC to CHR programmed by WGRD music director J.J. Duling. So WGRD did what no other Grand Raphids radio station would've done, they've decided to switched from their longest running CHR format into the new alternative/modern rock format, which it retained for a decade and a half.