This appointment was only a brief one, however, before a re-organisation of the BBC's Executive Committee led to the creation of a new post, filled by Yentob, of Director of Drama, Entertainment and Children's. This placed Yentob in overall supervision of the BBC's output in these three genres across all media – radio, television and Internet. He occupied this post until June 2004, when new BBC Director-General Mark Thompson re-organised the BBC's executive committee and promoted Yentob to the new post of BBC Creative Director, responsible for overseeing BBC creative output across television, radio and interactive services.