In Japan, the B-series was referred to as the Mazda Proceed for much of its production, with several other names adopted by the model line. In Australia and New Zealand, the B-Series was named the Mazda Bravo and Mazda Bounty, respectively; South Africa used the Mazda Drifter name. Thailand used the Mazda Magnum, Thunder, and Fighter names. Through its association with Ford, Mazda produced the B-Series as the Ford Courier and the Ford Ranger. Conversely, the Ford Ranger was sold in North America as a Mazda B series from 1994 until 2010.