Critics have argued that Chrysler did not properly market the Premier, having confused its intended market. ES models were compared directly with the Audi 80, Acura Legend, and similar ‘import’ sedans, while LX models were aimed at a lower tier market competing against the Ford Taurus and GM A-platform cars (Buick Century, Chevrolet Celebrity, Oldsmobile Cutlass Ciera). Chrysler also ended up with six different brands after the purchase of AMC, just one less than GM, which was four times as large automaker. Not only could Chrysler not afford to properly promote and advertise each of its brands, it also faced the legacy of failure by French cars in the United States.