Paramount executives balked at Hitchcock's proposal and refused to provide his usual budget. In response, Hitchcock offered to film "Psycho" quickly and cheaply in black and white using his "Alfred Hitchcock Presents" television series crew. Paramount executives rejected this cost-conscious approach, claiming their sound stages were booked, but the industry was in a slump. Hitchcock countered he personally would finance the project and film it at Universal-International using his Shamley Productions crew if Paramount would distribute. In lieu of his usual $250,000 director's fee, he proposed a 60% stake in the film negative. This combined offer was accepted, and Hitchcock went ahead in spite of naysaying from producer Herbert Coleman and Shamley Productions executive Joan Harrison.