It is widely considered that England created the market for glamour modelling when "The Sun" established Page 3 in 1969, a section in their newspaper which featured sexually suggestive images of "Penthouse" and "Playboy" models. From 1970 models appeared topless. In the 1980s, "The Sun" competitors followed suit and produced their own Page 3 sections. It was during this time that glamour models first came to prominence with the likes of Samantha Fox. As a result, the United Kingdom has a very large glamour market and has numerous glamour modelling agencies to this day.