In December 1998, the policy was further modified to allow tracks to chart on the basis of airplay alone without a commercial release. This change was made to reflect the changing realities of the music business. Previous to this, several substantial radio and MTV hits had not appeared on the "Billboard" chart at all, because many major labels chose not to release them as standalone singles, hoping their unavailability would spur greater album sales. Not offering a popular song to the public as a single was unheard of before the 1970s. The genres that suffered most at the time were those that increasingly impacted pop culture, including new genres such as trip hop and grunge. Among the many pre-1999 songs that had ended up in this Hot 100 limbo were The Cardigans' "Lovefool", Natalie Imbruglia's "Torn" (which peaked at 42), Goo Goo Dolls' "Iris" (which hit number 9), OMC's "How Bizarre", Sugar Ray's "Fly", and No Doubt's "Don't Speak".