In 2014 details on a partnership between Machinima.com and Microsoft came to light regarding a marketing campaign for Xbox One. Machinima would offer some of its users $3 per thousand views if the user showed 30 seconds of an Xbox One game and mentioned the system by name. Controversy arose when it was reported that, under the terms of the promotion, participants were not allowed to disclose that they were being paid for said endorsements, which Ars Technica said conflicted with FTC regulations requiring recipients to fully disclose when such actions occur. Machinima stated that the confidentiality clause only applied to the terms of the agreement, and not to the existence of the agreement, and Microsoft ended the promotion and directed Machinima to add disclosures to the videos involved. In September 2015, Machinima settled with the FTC over charges that the ad campaign failed to comply with FTC endorsement guidelines; the FTC decided not to take action against Microsoft since it already has "policies and procedures designed to prevent such lapses".