Tribune Broadcasting began managing the operations of WNOL under a local marketing agreement in 1996. The company merged with channel 38's then-owner Qwest Broadcasting (a company run by a group of minority investors led by Quincy Jones) in 2000, creating the market's first television duopoly with WGNO. Despite now being placed under common ownership, WGNO and WNOL continued to operate separately from one another: WNOL continued to be based out of its existing studio facility on Canal Street. In July 2005, WGNO relocated from its studio facilities at the World Trade Center New Orleans in the city's Central Business District to a facility at New Orleans Centre.