On July 7, 1965, Consolidated Broadcasting Company, a group of five people from Chillicothe, Missouri with no television station experience, filed for a construction permit for the channel. The permit was granted on April 20, 1966, but it would be nearly five years before any station came to air. Antenna height issues and permitting setbacks caused delays for the new WDRB-TV and for a channel 21 permittee. Approval was finally obtained that summer, and Consolidated renovated a building that had housed a lithograph studio on East Main Street in the Butchertown neighborhood to serve as WDRB-TV's studios.