At the 2010 festival, nearly 2,000 bands were officially scheduled to perform, and festival reps estimated that over 13,000 industry representatives attended. Though traditionally the Austin Music Awards kick off the festival, that year organizers slated it as the closing act. Local musician Bob Schneider earned 6 awards, including Song of the Year, Singer of the Year, and Band of the Year (with Lonelyland.) The 2010 festival was also notable for appearances by the surviving members of the band Moby Grape.