On July 12, 2017, Ritchie shared a photo of a "Kid Rock for US Senate" yard sign on Twitter. He also launched a website at kidrockforsenate.com, which sold merchandise bearing that inscription. Several weeks later, he wrote a post on his blog stating that he was still "exploring my candidacy", and that, whether or not he ran, he wanted to register people to vote, because "although people are unhappy with the government, too few are even registered to vote or do anything about it." He added that he wanted "to help working class people in Michigan and America all while still calling out these jackass lawyers who call themselves politicians." His statements sparked media speculation that he would try to run on the Republican ticket against sitting Michigan senator Debbie Stabenow, as well as enthusiasm from some prominent Republicans, including former New York Governor George Pataki, who wrote on Twitter, "Kid Rock is exactly the kind of candidate the GOP needs right now." In an October 2017 interview with Howard Stern, Ritchie put an end to the speculation, saying that he had never intended to run for Senate, adding rhetorically, "Who couldn't figure that out?". He later clarified that the campaign was a joke that he had started after a Michigan state legislator encouraged him to run for Senate. He expressed surprise at the interest his potential candidacy had received, but also disappointment that some opposed to his candidacy had brought up his previous use of the Confederate flag to label him a racist. He donated the $122,000 he had raised by selling "Kid Rock for U.S. Senate" merchandise to a voter registration group.