The 1970s marked numerous milestones in fashion. Beverly Johnson was the first black woman to appear on the cover of U.S. "Vogue" in 1974. Models, including Iman, Grace Jones, Pat Cleveland, Alva Chinn, Donyale Luna, Minah Bird, Naomi Sims, and Toukie Smith were some of the top black fashion models who paved the way for black women in fashion. In 1975, Margaux Hemingway landed a then-unprecedented million-dollar contract as the face of Fabergé's Babe perfume and the same year appeared on the cover of "Time" magazine, labelled one of the "New Beauties", giving further name recognition to fashion models.