Bracco is the owner of Bracco Wines, in association with Straight-Up Brands LLC. Her line of wines was featured on the Season 1 finale of Bravo's show "Top Chef" in 2006. She appeared as a guest judge for the show's two-episode finale and as a special judge on "Top Chef: All Stars", in the episode titled "An Offer They Can't Refuse", which featured Italian cuisine. Bracco also appeared on a season 6 episode of "Throwdown! with Bobby Flay", as a guest judge for the ravioli throwdown.