In 1992, Kid Rock signed with local independent record label Continuum. Around this time, Kid Rock met local hip hop duo Insane Clown Posse through Mike E. Clark, who was producing the duo. While ICP member Violent J disliked Kid Rock's music, he wanted the rapper to appear on ICP's debut album, "Carnival of Carnage", believing the appearance would gain ICP notice, since Kid Rock was a nationally successful artist. Noting that local rapper Esham was paid $500 to appear on ICP's album, Violent J claims that Kid Rock demanded $600 to record his guest appearance, alleging that Esham and Kid Rock had a feud over who was the bigger rapper. Kid Rock showed up to record the song "Is That You?" intoxicated, but re-recorded his vocals and record scratching the following day.