Soon after Brinkley opened up shop, he scored an advertising coup that made major newspapers come calling: the wife of his first goat gland transplantation patient gave birth to a baby boy. Brinkley began promoting goat glands as a cure for 27 ailments, ranging from dementia to emphysema to flatulence. He started a direct mail blitz and hired an advertising agent, who helped Brinkley portray his treatments as turning hapless men into "the ram that am with every lamb". His burst of publicity—and his stratospheric claims—attracted the attention of the American Medical Association, which sent an agent to the clinic to investigate undercover. The agent found a woman hobbling around Brinkley's clinic who had been given goat ovaries as a cure for a spinal cord tumor. From then on, Brinkley was on the AMA's radar, including catching the eye of the doctor who would eventually be responsible for his downfall, Morris Fishbein, who made his career exposing medical frauds.