On January 25, 1982, at midnight, KCBS-FM became KRQR "The Bay Area Rocker", with a hard-edged album-oriented rock (AOR) format, to compete against leading rock station KMEL. The first song played under the KRQR call sign was "I'm a Rocker" by Bruce Springsteen. KRQR's harder approach helped start a long run as a dominant rock station. The year was a busy one for Bay Area rock stations. In May of that year, KSFX dropped rock and went to a talk format as KGO-FM. A month later, on August 23, KQAK switched to rock as "The Quake". And in September, KFOG dropped beautiful music for a more eclectic mix of rock.