1964 was a significant year for Franchi for professional and personal reasons. In a move to attract more mainstream pop audiences, RCA Victor switched Franchi from the Red Seal label to their standard black pop label. He also changed his professional representation to the William Morris Agency. Although he had already received offers to star in several films, Franchi did not find a role he wished to play for a few more years. Franchi then moved his family from London to a Park Avenue apartment in New York City. He also filed the first papers in declaration of his intent to become an American citizen, among other endeavors.