After unsuccessfully challenging Neil Kinnock at the Labour stronghold of Bedwellty in October 1974, he was elected as MP for the Cities of London and Westminster in a by-election in 1977. He was sworn into the Privy Council in 1988. He was made Chairman of the Conservative Party in 1987, and then Secretary of State for Northern Ireland in 1989. His speech, in November 1990 in London, is largely credited with bringing Sinn Féin to the negotiating table, in which he declared that Britain had no "selfish strategic or economic interest" in Northern Ireland and would accept unification, if the people wished it.