In 1946, the Plaza Theater opened in downtown Laredo, but it closed in 1999, when the municipal government purchased the property from United Artists. In 2001, the Laredo City Council authorized a feasibility study to determine what use the old theater might yet have. In 2003, a consultant recommended converting the Plaza into a multipurpose performing-arts center, with dance recitals, concerts, live theater, and occasional films. In 2006, the city received an economic development grant for renovation of the Plaza. By 2008, renovations were made to the theater marquee and blade design. In 2011, a public-private partnership was attempted by two Laredo businessmen, Danny Lopez Jr. and Victor Trevino Jr., but that initiative never materialized. In 2018, the city council authorized the solicitation of private entities and nonprofit organizations to operate the theater. The council is also seeking input from architects for the concept and design of renovations to the structure.