In the UK it was only available as the lavishly equipped SC100 GX, while in other countries it was also offered as a CX or the more luxurious CX-G. The GX, with a cigar lighter, reclining front seats, and independent all-round suspension, sold for £2,400 upon introduction (the slightly larger Alto of the same period sold for £3375). The marketing campaign was further helped by an enthusiastic owner, the late LJK Setright, long-time "CAR" magazine columnist. Other markets included the Netherlands, Hong Kong, South Africa, New Zealand and several Latin American countries.