The Vikings' trademark horned helmet and purple-and-gold uniforms were designed by "Los Angeles Examiner" cartoonist Karl Hubenthal. Bert Rose and Norm Van Brocklin both knew Hubenthal from their days in Los Angeles—Rose having served as the Rams' public relations director, and Van Brocklin having played as their quarterback. Rose, an alumnus of the University of Washington, instructed Hubenthal to produce a uniform using the same colors as his alma mater. Hubenthal also composed the Vikings' original Norseman logo. The team has retained the basic elements of all those designs to the present day.