In 1959, WGR-TV launched an FM radio station, WGR-FM (96.9 MHz, now WGRF). Originally a simulcast of its AM radio sister, it began airing its own programming under the WGRQ call sign in 1973. Over the years, WGR Corporation bought several other radio and television stations across the country, including WNEP-TV in Scranton/Wilkes-Barre, WHAM-TV in Rochester (the call letters of which Transcontinent would change to WROC-TV, and is of no relation to the current station using the WHAM-TV call sign) and WDAF-AM/FM/TV in Kansas City, and eventually became known as Transcontinent Broadcasting. Transcontinent merged with Taft Broadcasting in 1964.