Jovovich was said to be designer Miuccia Prada's muse in 2002; a 2003 article claimed she was Gianni Versace's "favourite supermodel". In 2004, Jovovich topped "Forbes" magazine's "Richest Supermodels of the World" list, earning a reported $10.5 million, and in 2006, Jovovich was picked up by Mango, a Spanish clothing line, as their new spokesmodel and is featured in their advertising campaigns; she can also be seen in adverts for Etro. She has said that "Modeling was never a priority" and that the money she earns enables her "to be selective about the creative decisions make[s".