In 2001, Michael E. Arth, a California artist, urban designer and filmmaker, bought 27 dilapidated structures, renamed the area the Garden District, and lobbied to create a new historic district. During the following eight years, he restored or rebuilt 32 homes and businesses, which have become the core of a neighborhood revival. The feature-length documentary film "New Urban Cowboy: Toward a New Pedestrianism" tells the story of DeLand and the Garden District. The film premiered in DeLand in January 2009 at the newly restored Athens Theatre. Previously, the film had appeared in seven film festivals and received the Audience Choice Award at the Real to Reel International Film Festival in 2008.