The band name NEU! ("new!") was inspired by the prevalence of the advertising business in Düsseldorf at the time, according to Dinger, who described it as "the strongest word in advertising" and even owned a pro forma advertising agency himself for the purpose of booking studios.The band's eponymous first album sold very little by mainstream standards (though 30,000 records was a lot for an "underground" band), yet is today considered a masterpiece by many, including influential artists such as David Bowie, Brian Eno, Iggy Pop and Thom Yorke of Radiohead. It included the Motorik benchmark tracks "Hallogallo" and "Negativland" (the band Negativland took their name from this track), and bizarre "songs" like "Sonderangebot".