Saloma can be considered as the main trigger of the fashion and style trends of Malayan women in the 1950s and 1960s since appearing as a singer and actress of many adored Malay films. Saloma was a trendsetter. During the 1950s in which the Malays gripped firmly to the Asian values, Saloma occurs in a dress "alien" to the conservative Malay community at the time where she popularized western-style tights, body and chest revealing dresses with cuts across the shoulders. She started the tight-fitting "kebaya ketat" style, also known as "kebaya Saloma" with its wide neck and low back.