In terms of broadcast length, the ceremony generally averages three and a half hours. The first Oscars, in 1929, lasted 15 minutes. At the other end of the spectrum, the 2002 ceremony lasted four hours and twenty-three minutes. In 2010, the organizers of the Academy Awards announced winners' acceptance speeches must not run past 45 seconds. This, according to organizer Bill Mechanic, was to ensure the elimination of what he termed "the single most hated thing on the show" – overly long and embarrassing displays of emotion. In 2016, in a further effort to streamline speeches, winners' dedications were displayed on an on-screen ticker. During the 2018 ceremony, host Jimmy Kimmel acknowledged how long the ceremony had become, by announcing that he would give a brand-new jet ski to whoever gave the shortest speech of the night (a reward won by Mark Bridges when accepting his Best Costume Design award for "Phantom Thread"). "The Wall Street Journal" analyzed the average minutes spent across the 2014–2018 telecasts as follows: 14 on song performances; 25 on the hosts' speeches; 38 on prerecorded clips; and 78 on the awards themselves, broken into 24 on the introduction and announcement, 24 on winners walking to the stage, and 30 on their acceptance speeches.