Marella debuted in 1957, originally billing himself as Gino Marella, a proud Italian American babyface who would sing in Italian prior to his matches. Even after changing his ring name, "Gino" stuck as Marella's nickname among friends and colleagues, including Jesse Ventura, who would call Marella "Gino" on the air. Marella garnered moderate popularity but soon realized that fans paid more attention to outlandish monster heel gimmicks, and they, therefore, made more money. Marella totally revamped his image, growing a long beard and billing himself as Gorilla Monsoon, a terrifying giant from Manchuria. Supposedly born on an isolated farm, "Monsoon" traveled across the countryside with a gypsy caravan wrestling bears, spoke no English, ate raw meat, and drank his victims' blood. The story given on WWWF television was a bit different: his first manager, Bobby Davis, claimed to have discovered Monsoon in Manchuria wading nude in a mountain stream. The Monsoon character was far more successful, and fans were genuinely afraid of him, sparking a huge financial windfall for Marella. In the ring, Monsoon dominated opponents with vicious chops, the dreaded Manchurian Splash, and his signature move, the Airplane Spin.