In 1987, sales were posted at $93 million, which Brookstone considered a record. Their income, though, was at a loss of $9.7 million, and this situation continued through the late 1980s. Even though sales were increasing, Brookstone decided to focus on ideas of creating products catered towards women, and converting their stores' overall look driven towards a "men's clubhouse" feeling. Store arrangements were also changed to provide a less crowded, and more comfortable atmosphere. These efforts proved to be successful as an annual positive income was made at $4.9 million, with sales at $104.6 million in the early '90s.