Some ISPs estimate that a small number of their users consume a disproportionate portion of the total bandwidth. In response some ISPs are considering, are experimenting with, or have implemented combinations of traffic based pricing, time of day or "peak" and "off peak" pricing, and bandwidth or traffic caps. Others claim that because the marginal cost of extra bandwidth is very small with 80 to 90 percent of the costs fixed regardless of usage level, that such steps are unnecessary or motivated by concerns other than the cost of delivering bandwidth to the end user.