During the 18th century, Western consumer preferences shifted from green tea toward black tea. The price of black tea dropped significantly during this period, making it more affordable to a larger number of consumers. Bohea tea was consumed in larger quantities than any other type of tea in Europe. When the Ostend Company began competing against the Dutch East India Company (VOC) and the British East India Company (EIC) by importing cheap Bohea tea, the VOC responded by shifting its trade away from green tea toward larger quantities of black tea, mostly Bohea. Because Bohea from the VOC was cheaper than the EIC's tea offerings, consumers in Britain's American colonies illegally smuggled Dutch Bohea in large quantities. The Tea Act of 1773, intended to help the ailing EIC sell its tea in America, instead led to resistance culminating in the Boston Tea Party.