In 1999, when "Open Wheel Magazine" - since 1980 the leading sprint car and midget racing magazine - was sold to EMAP Petersen Publishing, Auld replaced racing publishing legend and NASCAR announcer Dick Berggren as editor. Auld continued as editor until the magazine was sold to Primedia Publishing, and in the wake of 9/11 was folded. Doug Auld immediately founded Wheels-Up Publishing, Inc. and began publication of "Sprint Car & Midget Magazine", which quickly took the position formerly held by "Open Wheel", as the "bible" of short-track open-wheel racing.