However, just a year later, the new station was sold to Karson Jacobs Media who also owned an AM radio station in Bloomington, Illinois and another FM in Decatur, Illinois. The radio station had high ratings, but not making enough money to keep it in operation. He took his successful Adult Contemporary format on the station in Decatur and displaced the rock format as LITE ROCK, MAGIC 95 WKJM. The station's ratings struggled to make it in the top five; however, billing increased due to the new format.