The new TKTS Booth and the redevelopment of Father Duffy Square was completed as a partnership between Theatre Development Fund, Times Square Alliance, and Father Duffy Coalition. The project began in 1999 with an international design competition sponsored the Van Alen Institute to re-design the popular TKTS Discount Booth. The competition’s winner, Australian firm Choi Ropiha, reframed the challenge as a broader urban design response to invigorate and provide a center for Times Square. In 2001 Theatre Development Fund commissioned a feasibility study. New York City-based Perkins Eastman developed several approaches, and from those a final design, informed and inspired by the original concept, employed glass as the sole structural component for the steps and the TKTS Booth itself would be a free-standing structure within the glass enclosure. Completing the transformation of Father Duffy Square was the work of the plaza’s architect, William Fellows of William Fellows Architects (and now with PKSB Architects). The transformation of the square allows for increased pedestrian traffic and more prominence for Father Duffy’s commanding statue.