The station signed on for the first time in 1962 as WTPA-FM under ownership of Newhouse Broadcasting, owner of WTPA-TV, with a Beautiful Music format. In 1980, the station adopted the "FM104" branding with a format change to AOR. Newhouse sold WTPA to Foster Media in 1982, who then sold it to Keymarket Communications in 1984. In January 1985, the call sign was changed to WNNK, the station's branding changed to "Wink 104" and the format changed to Contemporary Hit Radio. Throughout the 80s and 90s, Wink 104 was consistently ranked #1 in the Arbitron ratings for the Harrisburg / Carlisle / Lebanon market.