Ballarat is the main retail economy in the region. The city has several key retail districts including a pedestrian mall known as Bridge Mall comprising over 100 traders. There are also indoor shopping malls including Central Square Shopping Centre and Stockland Wendouree. better known as Wendouree Village, with a large number of specialty stores. Major department stores include Myer, Target, Big W, Kmart, Harvey Norman and Harris Scarfe. Additionally each of the major supermarkets (Coles, Woolworths, IGA and Aldi) are represented. Servicing the financial sector are branches of the big four Australian retail banks (National Australia Bank, Australia and New Zealand Banking Group, Commonwealth Bank and Westpac) along with Bendigo Bank and St. George Bank and a number of smaller independent financial services firms.