Blumer believed that when positivistic methods were applied to social research, they created results that were ignorant to the empirical realities of the social world. Because people act towards the world based on the subjective meanings they attribute to different objects (symbolic interactionism), individuals construct worlds that are inherently subjective. Therefore, "objective" analysis is intrinsically subjugated to the researcher's own social reality, only documents the researchers own personal assumptions about social interaction, and ultimately yields biased findings. For a researcher to truly understand sociological phenomena, Blumer asserted, they must understand their subject's subjective interpretations of reality.