The creators of South by Southwest co-created two similar festivals in 1995: North by Northwest (NXNW) in Portland, Oregon (co-founded by the "Willamette Week"), and North by Northeast (NXNE) in Toronto (co-founded by "Now"). North by Northwest ended in 2001, and was replaced by MusicfestNW (MFNW), an event run entirely by the "Willamette Week". It was joined by TechfestNW, a technology conference, in 2012. From 2006 to 2010, SXSW organizers also ran West by Southwest (WXSW) in Tucson, Arizona, a music festival which occurred directly before South by Southwest and mostly featured bands that were also booked for SXSW.