Following Sorkin's personal trend of putting real-life behind-the-scenes conflict into the writing of the show, the latter episodes of the series focus on Matt and Danny having to come up with more money for the show. The duo determine that they could raise extra money by remaking the stage as a form of product placement. This mirrors the real-world struggle of the show and its constant attempts to reduce the budget of the show and also generate more money. The new stage and its advertisements would have generated money for Studio 60, the fictional show, as well as the real life Studio 60 program. Unfortunately, this last-ditch attempt was not enough to save the show.