In Australia, GM formed an Australian subsidiary in 1926, General Motors (Australia) Limited, which imported, distributed and assembled General Motors products. The bodies were manufactured at an Adelaide-based family business, Holden's Motor Body Builders, which had built up its operations with the help of tariff protection and amicable relations with trade unions. During the Great Depression, Holden's Motor Body Builders collapsed, which allowed General Motors to acquire Holden, becoming General Motors-Holden in 1931. Inheriting an Australian identity, GMH amassed nationalist appeal, which was capitalised on in 1948 when the first fully manufactured Australian car, the Holden 48-215 was released to great fanfare amongst the Australian public. It was marketed as "Australia's Own" Holden, and became an iconic feature of post-war Australian culture.