In 1877 DeLand built a public school for the town. To enhance the community's stature and culture, and to enhance the value of his local real estate holdings, in 1883 DeLand established DeLand Academy, Florida's first private college. However, in 1885, a freeze destroyed the orange crop. One story has it that DeLand had guaranteed settlers' investments as an inducement to relocate, and so was obligated to buy back their ruined groves, though there is no hard evidence that this took place. As for many other would-be real estate magnates in the area at the time, his Florida investments were nearly worthless after the freeze, and he returned to his home in the North. DeLand entrusted the academy to his friend John B. Stetson, a wealthy hat manufacturer from Philadelphia and one of the institution's founding trustees. In 1889, it was renamed John B. Stetson University in its patron's honor. In 1900 it founded the first law school in Florida (which relocated to Gulfport in 1954). Its various sports teams are called the Hatters.