Furthermore, the success of benefit concerts is tightly related to the quality of entertainment offered by them. To gain space and legitimization in the media, benefit concerts must have a large audience, the kind of large crowd attracted by famous music stars. Bob Geldof himself responded to criticisms about the lack of African artists on the Live 8 by stating that, although those musicians produce great works, they do not sell many albums—and, for the sake of reaching as many people as possible, his concert had to include only popular artists.