In 1998, Pierce was a contributor to a documentary produced by the Discovery Channel about white nationalism in the United States. As the leader of the National Alliance, Pierce established contacts with other nationalist groups in Europe, including the National Democratic Party of Germany and the Greek Golden Dawn party. Pierce's other recruiting efforts included a 51-minute informational video titled "America is a Changing Country", and forming an anti-globalization group – the Anti-Globalization Action Network – to protest at the G8 summit in Canada in June 2002.