In 1910, after many years of squabbling and infighting about the ownership and state of the Brighton Sea baths, the State Government bought the baths and leased it out to Edwin Penny for a period of 21 years for a rate of 10 Pounds per year and the understanding that Penny would rebuild the baths essentially making it a new structure at a cost of between 1200 and 1300 Pounds. The new building was an imposing structure and Penny had lengthened the sea wall to permit deep sea bathing, erected a large concert hall and provision had been made for hot sea water baths. Following his death in 1916, the Penny family connection to the baths continued through the generations. Clifford Frederick Penny (1885 – 1924), one of Edwin Thomas and Sarah Ann Penny's youngest son married Ethel Annie Carter at the family home in Jack Road Cheltenham in 1910. They started married life as proprietors of the newly renovated Brighton Beach Sea Baths, originally built in 1867. Clifford died on his 39th birthday leaving a wife and 3 young children. Ethel managed to continue running the ‘Penny’ Baths as they were known for another 3 years and was the owner of property in Churchill Avenue, Cheltenham. The Brighton Council took over the running of the baths in 1928. "(Penny, E. 1996. Reflections. As told by Ernie Penny to his daughter Brenda Kennedy) (Graham Whitehead Article 660 City of Kingston Historical Website) (The Argus 7 May 1910 page 21.) (The Age 29 November 1910.)"