The National Alliance was organized in 1974. Pierce intended the organization to be a political vanguard that would ultimately bring about a white nationalist overthrow of the United States Federal Government. Pierce spent the rest of his life living in West Virginia. From this location, he hosted a weekly radio show, "American Dissident Voices" from 1991, the internal newsletter "National Alliance Bulletin" (formerly called "Action"), and oversaw his publications, "National Vanguard" magazine (originally titled "Attack!"), "Free Speech" and "Resistance", as well as books published by his publishing firm National Vanguard Books, Inc. (many of which promoted Holocaust denial) and the "white power" record company, Resistance Records, which Pierce supported from its inception around 1993 and purchased outright in 1999. On the topic of the Holocaust, he believed that the number of deaths has been exaggerated, and that many of the details had been fabricated.