The company has experienced rapid growth, more than doubling its sales volume yearly since its foundation, and the company's products retail on average above $100 USD for a vibrator. On June 9, 2010 LELO expanded its products to include bedroom accessories such as cuffs, ties, and blindfolds. The expansion continued later that year when LELO came out with massage oils, candles and their own water-based personal moisturizer. In 2016, LELO further expanded into the sexual health market, with the launch of the HEX condom. Charlie Sheen was appointed as an ambassador of the campaign; he attended the press conference at Westbury Hotel and LELO Hex launch party at Vinyl Factory in Soho, London.