A kind of torch bearer of the Vincent J. McMahon-era WWWF, Gorilla Monsoon was rabidly supported by New York audiences. On June 16, 1980, a young and up-and-coming Hulk Hogan was booked to face him at Madison Square Garden. At the time, Hogan was a widely followed heel character, while Monsoon was still a babyface. However, in order to push the new talent, McMahon told Hulk Hogan to beat Monsoon in under a minute. Upon that outcome, the crowd became livid and chased Hogan when he was leaving the arena, turning over his car. Policemen on horses had to be summoned to quiet the mob.