The studio was reported to be acquired twice in the end of 2014. First, it was reported in September that the Japanese conglomerate SoftBank was in talks to acquire DreamWorks Animation for a price of $3.4 billion, but the next day, it was reported that SoftBank had withdrawn its offer. Next on November 12, it was reported that Hasbro was in talks to buy DreamWorks Animation in November. The proposal reportedly calls for the combined company to take the name "DreamWorks-Hasbro" and for Jeffrey Katzenberg to become its chairman, but as a matter of policy, neither Hasbro nor DWA publicly comment on mergers and acquisitions. Two days later, the talks were reported to have fallen through.