It was reported that the £1m "Sorted" posters campaign was the "pro bono" work of three advertising companies: Booth Lockett and Makin (media buyers), Knight Leech and Delaney (advertising agency), and FFI (youth marketing consultants). Booth Lockett and Makin counted brewers Löwenbräu as one of its major clients, at a time when the alcohol industry saw increasing MDMA use as a threat to profits. The other two companies represented energy drink Red Bull, a professional relationship that had earned Knight Leech and Delaney £5 million and was described by one of FFI's executives as such: "We do PR for Red Bull, for example, and we do a lot of clubs. It's very popular at the moment because it's a substitute for taking ecstasy."