The "Rugrats" had their own cereal made by Post called Reptar Crunch Cereal. The Rugrats and Reptar were predominantly featured on the front, there's a board game on the back and a special $3 rebate for Runaway Reptar on the side. This cereal was released for a limited time only, sold at US supermarkets 8/1/99 to 9/15/99 only, and not all supermarkets carried the cereal. To memorialize the movie, Rugrats in Paris, another Rugrats-based cereal came out in October 2000. Simply called the Rugrats in Paris Cereal, it has a similar appearance to Trix; it's a sweetened, multi-grain cereal with small-round bits in plain, red, purple and green. Small Eiffel Towers could also be seen. In 2017, entertainment retail store chain FYE began selling Reptar Cereal, as well as Reptar Bars, both based on fictional products within the show. Reptar Cereal is very similar to Froot Loops, and Reptar Bars are chocolate bars filled with green frosting, a reference to the show in which the bars would turn the tongues of whoever ate it green.