Advertised as a "venture into anime production" for Nickelodeon, "Domo TV" was first announced at the 2006 Tokyo International Anime Fair and began airing in 2008. A new short was aired every week in the United States for six months. After this time period, production of new episodes stopped. The final shorts aired in early 2009, followed by a series of advertisements for 7-Eleven featuring Domo that were also broadcast on Nickelodeon. The entire series was released on DVD later that year.