After finishing work at Owens' Bakersfield studio on July 17, 1974, Rich was killed in a motorcycle accident. He had been en route to join his family for vacation on the central coast of California. For unknown reasons, his motorcycle hit a center divider on northbound Highway 1 at Yerba Buena Road in Morro Bay. He was pronounced dead on arrival at Sierra Vista Hospital in San Luis Obispo at 10:55 p.m., fifty minutes after the incident was reported. California Highway Patrol officials stated that there were no skid marks and no apparent mechanical problems. Reports indicated that Owens had pleaded with Rich not to take his motorcycle that day and had been pleading with him for years to quit riding.