In October 2006, Disney Channel was added to Top Up TV Anytime that downloads programming overnight from various channels to a Thomson DTI 6300-16. In 2007, Disney added more On Demand content to Virgin Media's service. In November 2007, it was announced Disney Channel would join the lineup for Picnic, BSkyB's proposed new pay-TV service for DTT. It began broadcasting in widescreen in May 2010. A new set of program mini-idents that would play before the program would start were launched in September 2010. In September 2011, a new logo was adopted. The same month, an HD version launched on Sky. In July 2013, a new website was launched with On Demand services and commercial advertisements started to air.