Briefing Media acquired UBM plc's UK agriculture and medical general practitioner portfolios for £10 million in February 2012 while UBM plc announced the acquisition of four trade shows in Asia for 19.4 million in the same month, marking UBM plc's continuing transformation into an events and B2B marketing services company. In 2012, PA Group, the parent company of the Press Association, sold its 50% stake in Canada Newswire to joint venture partner UBM for £30.1 million. In April 2013, UBM's data services businesses were sold to Electra Partners.