The chain made further changes to its retail line in the 1990s, expanding its plus-size clothing lines and adding other lines catered to younger shoppers. A decision was also made to control the growth of stores, by only opening one or two a year. The chain's first Kentucky location, in Louisville, opened in 1994. In 1995, however, Jacobson's posted its biggest loss since 1977, and as a result, three Metro Detroit locations were closed and thirty-two workers were laid off. In addition, competitors Nordstrom and Parisian had begun opening locations in Detroit, increasing the chain's competition. Jacobson's also opened locations in Leawood, Kansas, and Boca Raton, Florida.