In 2004, the Coast to Coast website went through a significant redesign, its goal to add an elevated level of customer service to the secondary ticket market by including concert and sports schedules, artist and team biographies, and event guides for cities and venues throughout the world. Over the same period, the size of the team was tripled, bringing in full and part-time help to provide telephone support. In 2005, the company grew again when Jason Randall (formerly of the Boston Consulting Group, Goldman Sachs and Deloitte & Touche) left his position as Director of Brand Marketing at Maritz, LLC to join Coast to Coast as CEO.