KRQR's rock format continued throughout the 1980s and up to 1993, when it moved to more of a classic rock direction. By 1995, the hard rock format was in decline across the country, as modern rock was on the rise. To combat this, the station evolved back to a more current direction in February 1996. However, this failed to turn around ratings, and on June 5, 1996, at 3 PM, KRQR flipped to KLLC, "Alice 97.3," with a Modern AC format. The flip to "Alice" made the station one of the first in the U.S. to air the format. KLLC gradually evolved into Hot AC in 2010.