"Hit Parader" reported on the Byrds demonstrating how "sitar-like sounds" could be played on guitar by tuning the standard E strings down to D; this allowed the guitarist to play in partial open tuning, whereby "the bottom three strings provide the drone sound and the upper strings are bent to play the melody." The term "raga rock" was soon adopted by British music publications such as the "New Musical Express" and "Music Echo", and an early discussion of raga rock appeared in "Melody Maker" in April. According to Gendron, however, the fusion of Indian and Western sounds continued to be treated with disdain by writers from the American cultural press, who viewed the new subgenre as part of the consolidation of folk rock.