After Koldun's successful performance in Eurovision and after "Work Your Magic" became a big hit, there were arguments over who would become Koldun's producer. The two out-spoken producers who wanted to work with Koldun were Philipp Kirkorov (producer of "Work Your Magic") and Victor Drobysh (producer of controversial "Get Up") who both spoke out against each other in the media. However it was Alexander Lunyov, famous for the song "Never Let You Go" by Dima Bilan, who became Koldun's producer. Lunev would then go on to produce Koldun's debut album.