Thackeray was called 'Balasaheb' and "Hindu Hruday Samrat" ("Emperor of Hindu Hearts") by his supporters. His yearly address at Shivaji Park was popular among his followers. In 2012, he instead gave a video-taped speech and urged his followers "to give the same love and affection to his son and political heir Uddhav as they had given him". Thackeray was known to convert popular sentiment into votes, getting into controversies and making no apologies for it though his son has tried to tone down the party's stance after his death. He was known for his inflammatory writings, was seen as a good orator who used cruel humour to engage his audience. He had a large political influence throughout the state, especially in Mumbai. His party never had any formal internal elections nor was he ever formally elected as its chief at any point. Gyan Prakash said, "Of course, the Samyukta Maharashtra Movement had mobilized Marathi speakers as a political entity, but it was Thackeray who successfully deployed it as an anti-immigrant, populist force."