Again targeting the female demographic, the Cervo nameplate made a return in July 1990. Now, however, reflecting the new Kei Jidosha standards, the engine had grown by 110 cc and it was longer. More shockingly, the car was of a traditional two-box design, sold initially only as a 3-door hatchback. Eventually, the Cervo Mode developed into a full range of cars, coinciding with the discontinuation of the Fronte which had left a niche above the "regular" Alto. Reflecting the desired clientele, heartthrob Yūji Oda (織田裕二) appeared in the marketing campaign.