The stock market crash of 1929 and the ensuing Great Depression resulted in a slowing down of production for Colt. In anticipation of this, company presidents William C. Skinner and Samuel M. Stone implemented a diversification program similar to that done at the close of the American Civil War. Colt acquired contracts for business machines, calculators, dishwashers, motorcycles, and automobiles; all marketed under a name other than Colt. Samuel Stone acquired a firm which manufactured plastics and renamed it "Colt rock" as well as a company that manufactured electrical products. Colt weathered the financial crises of the time by cutting the work week, reducing salaries, and keeping more employees on the payroll than they needed. These measures kept the company in business but ate up the cash surplus they had acquired during the World War I years.