The format of Shorewest TV remained the same over-the-air, although to address license concerns regular breaks featuring public service announcements were taken (intermixed with promos for Weigel's Milwaukee stations), while Shorewest TV carried the E/I-compliant program "Green Screen Adventures", which was produced by WCIU, seven days a week at 7a.m. In the past, Shorewest TV was moved to WBME-DT2 during NCAA multicasting periods to address multicasting bandwidth concerns and does see quality reductions at some times to allow WDJT to devote more bandwidth to certain CBS programming. Since July 2010, some paid programming slots were offered throughout the day over 58.4, usually at times where main channels had more viewership, and not for more than a half-hour every few hours.