Maui Pineapple Company, Ltd. (MPC) was the United States' largest grower of Hawaiian pineapples. MPC began in 1909 as the Keahua Ranch Company, Ltd, and became the Maui Pineapple Company in 1932 . MPC cultivated and processed approximately of a hybrid variety of pineapple known as "Maui Gold." It operated Kapalua Farms, located near Kapalua Resort, which cultivated Kapalua Gold and Kapalua Emerald organic pineapples and Kapalua Natural transitional pineapples. Kapalua Farms operated Pineapple Farm Tours in West Maui and managed an organic diversified farming operation. The company was the last producer of Maui-grown pineapple, closing in 2009.