The encouragement of fine food is not greed or gourmandise; it can be seen as an aspect of the anti-pollution movement in that it indicates concern for the quality of the environment. This is not the limited concern of a few cranks. Small and medium-sized firms, feeling unable to compete with the cheap products of the giants, turn to producing better food. A courageous pig-breeder in Suffolk starts a cooked pork shop in the high charcuterie style; people in many parts of the country run restaurants specialising in local food; I notice in grocer's shops in our small town the increasing appearance of bags of strong flour and the prominence given to eggs direct from the farm.