When Genelia was offered a role in "Tujhe Meri Kasam", initially she turned it down, as she was not keen to pursue a career in acting. But the crew insisted and kept contacting her for two months, and she agreed when she saw the Telugu version of the movie. Tamil director, S. Shankar, was impressed with her performance in the Parker Pen commercial and decided to cast her in a leading role in his 2003 Tamil film "Boys". Genelia was selected among 300 girls, who had auditioned for the movie. She signed three movies simultaneously in three different languages, "Tujhe Meri Kasam" (Hindi), "Boys" (Tamil), and "Satyam" (Telugu).