In early October 2007, a website was set up to raise $1 million per week independently for Paul's campaign by having individuals pledge "en masse" the same amount (per donor) on the same day each week. News media began referring to this effort as a "money bomb". By mid-October, several other "money bomb" fund raising dates, all unaffiliated with the actual Paul campaign, had caused fund raising spikes of hundreds of thousands of dollars each. On average, over 1,500 people donated per hour.