By March 2010, KPTT shifted to Rhythmic Top 40 altogether, thus putting it in direct competition with KQKS. On November 1, 2010, Johnjay & Rich were dropped from morning drive and were replaced with a music-intensive morning show hosted by former night host Chino. At the same time, the station introduced a new logo, which was loosely based on sister KYLD in San Francisco. This shift to Rhythmic Top 40 proved to be successful for a few years, giving KQKS a serious competitor.