Fantaseryes weren't given as much as attention earlier and thus were usually shown on a once-a-week basis with each episode running for one to one hour and a half. In 2003, ABS-CBN introduced a new genre of teleserye which mixes soap opera, fantasy, myth, magic and enchantment on a nightly basis. This genre was called fantaserye, with such shows falling under this genre broadcast on a nightly basis during primetime. The first fantaserye that was shown on primetime TV was officially "Darating ang Umaga." However, it was commercially a failure. Fantasy themed TV series have been around for while already in the Philippines prior to the launch of the series "Darating ang Umaga" although they weren't popular on television. in 2004, ABS-CBN took another risk by showing yet another fantaserye called "Marina." Unlike its predecessor, "Marina" set a benchmark for fantaseryes on television when it garnered consistent high ratings during its entire run. The ratings and audience share of the said fantaserye were even higher than the usual more established primetime teleseryes. Because of this, the television series "Marina" was officially the one that popularized the genre. Today, fantaseryes are the most viewed TV program in the Philippines. Recent surveys by media research firms AC Nielsen and AGB state that fantaseryes have the highest ratings in the evening primetime block.