KINK's website has become part of its identity and outreach, with the station identifying itself as "kink dot fm" on the air and in its marketing. The website's content is regularly updated and expanded, including interactivity with the station's listeners, known as the "KINK Community." KINK.fm also offers streaming audio of the station's broadcast, as well as side channels that focus on specific music elements of Kink's format, such as Lights Out 24/7, the Blues Room, Acoustic Kink, and the New Music Channel.