As well as their in-house brand lines, the retailer sells many products from familiar brands, such as Colgate, Walkers and Cadbury. Poundland were reported to be Britain's largest seller of batteries in 2009, stocking brands such as Sony, Panasonic and Kodak in competitively priced quantities, with Kodak AA batteries being a high seller 2009. Poundland also sell large quantities of their stock to other retailers off-the-shelf, where it is cheaper for these retailers to pay £1 each for a bulk purchase than it would be to pay a discounted bulk-purchase rate elsewhere.