Beginning in 2010, the studio had planned to release five feature films over the course of every two years, but the next year the studio revisited their plans, "but beyond 2012, Katzenberg said the studio will play it by ear, even if that means abandoning his proclamation that DWA would try to release three pictures in a single year, every other year." In 2010, DWA became the first animation studio that released three feature-length CG-animated films in a year. The same year, the company purchased the film rights to the Trolls franchise.