On February 22, 2006, News Corporation announced the launch of a new "sixth" network called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created to compete against another upstart network that would launch at the same time that September, The CW (an amalgamated network that originally consisted primarily of UPN and The WB's higher-rated programs) as well as to give UPN and WB stations that were not mentioned as becoming CW affiliates another option besides converting to independent stations. Although WLMT (channel 30) had served as the market's UPN and WB affiliates, the MyNetworkTV affiliation instead went to WPXX, which officially joined the network (as a secondary affiliation) on September 5, 2006, branding itself as "My50 Memphis".