In the 1960s, Alinsky focused through the IAF on the training of community organizers. The IAF assisted black community organizing groups in Kansas City and Buffalo, and the Community Service Organization of Mexican Americans in California, training, among others, Cesar Chavez and Dolores Huerta. Alinsky's "major battle" followed the 1964 Rochester Race Riot. Alinsky viewed Rochester, New York as a "classic company town"—owned "lock stock and barrel" by Eastman Kodak. Casually exploited by Kodak (whose only contribution to race relations, Alinsky quipped, was "the invention of color film") and by other local businesses, most African Americans held low-pay and low-skill jobs and lived in substandard housing. In the wake of the riots the Rochester Area Churches, together with black civil rights leaders invited Alinsky and the IAF to help the community organize. With the Reverend Franklin Florence, who had been close to Malcolm X, they established FIGHT (Freedom, Integration, God, Honor, Today) to bring community pressure on Kodak to open up employment and city governance.