In 1949, Taft and two fellow American Airlines meteorologists, Bob Denney and Walter Porter, proposed a nightly weather program to WBAP-TV (now KXAS). “We told them we would present a three-dimensional look at the weather, and we would call it "Weather Telefacts", because we wanted to explain the weather to people,” he later said. The three meteorologists were hired, Taft as chief meteorologist at the rate of $7 per show, and at 10:15 p.m. on October 31, 1949, "Weather Telefacts" premiered.