As the centerpiece of the new NES platform, R.O.B.'s first presentation came at the Summer Consumer Electronics Show in Chicago in June 1985. Nintendo's brochure for attracting distributors shows an prototypical hybrid between AVS and NES with R.O.B., saying, "The future of home entertainment is staring you in the face. Our new video robot is the first of a long line of winners to come from Nintendo." and that R.O.B. is the "star of a new Entertainment System that's programmed to make you rich". The robotic persona reportedly "worked like a charm" to drive intrigued visitors to Nintendo's booth, but nobody signed up to be a distributor of the upcoming NES.