During his rampage, Doomsday's interest was captured by billboards and television spots advertising violent wrestling competitions held in Metropolis, which appealed to his blood lust and enticed the otherwise mindless creature to head towards the city. In counterattacking the creature, Superman found that his opponent's power was more than a match for his own and was getting stronger. He realized that if Doomsday actually reached Metropolis, the resulting battle could conceivably destroy the city and kill millions of innocent people. Doomsday developed a strong desire to murder Superman, a desire that was later explained in the "Hunter/Prey" miniseries: "from the agony of continually dying during his creation process, Doomsday developed in his genes the ability to sense anyone Kryptonian, as well as an overriding instinct to treat any such being as an automatic threat”.