During its inception as The Wolf, the station tried to find its niche within the Lafayette market. While maintaining a primarily mainstream country sound, the station leaned anywhere from gold-based to modern in order to lure listeners away from cross-town country leader, WKOA. Subtle name changes have also occurred over the years as well as a stint with satellite-fed programming. The station has referred to itself numerous times as 'The Wolf' with a few stints as 'Wolf Country.' The Wolf saw its biggest success around 2003 when the station adopted a full-service sound similar to that of its crosstown country competitor. On November 26, 2006, 95.3 The Wolf began carrying Waitt Radio Networks. This would be the second time the station carried the network throughout its run.