Employment in Hill City is based on the timber, tourism, and telecommunications industries. The timber industry is important to Hill City since it is located in the Black Hills National Forest. Rushmore Forest Products runs a lumber mill outside of town and is the area's largest employer. Tourism is enabled by Hill City's proximity to Mount Rushmore, Crazy Horse Memorial, Custer State Park, and the Sturgis Motorcycle Rally. Several local attractions, restaurants, souvenir shops, and art galleries cater to those visiting the area. RMA & Associates, a telecommunications company responsible for telephone surveying, has a call center in Hill City.