In the early 1960s when Fort Smith High School was separated into two schools, what formed was one of the premier rivalries in Arkansas. Because the town is divided down the middle by Rogers Avenue and the fact that Southside sits on one side of Rogers and Northside on the other, the game has become known as the "Battle of Rogers Avenue". This game has become a huge event locally in the city of Fort Smith and the surrounding area (usually drawing around 10,000 people to the event), even elevating to the level of shutting down some local schools and businesses on the day of the game. Southside beat Northside, for the first time, in 1978 and repeated in 1979. Once 2006, including 2010's game at Southside 56-29. The game was filmed by NFL Network as part of their American Great Rivalries Program and aired on national television in January 2011.