Even though joiking is a traditional form of singing, it has found its way into modern-day pop culture through adaptation and commercialization by various artists. One notable example is the 1980 Norwegian entry "Sámiid ædnan" for the Eurovision Song Contest, which features a song predominantly sung in Norwegian and interwoven with joiking in its chorus. Subsequently, this song has been occasionally used as a game chant by Norwegian football fans, as well as British fans from the Accrington Stanley F.C.. Furthermore, an uncredited sample of this song was featured in the 2011 science-fiction horror film "The Thing". The Norwegian entry in the Eurovision Song Contest 2019, "Spirit in the Sky", also has lines of joik in the chorus, and includes a joik solo.