Most of Paine's arguments had long been available to the educated elite, but by presenting them in an engaging and irreverent style, he made deism appealing and accessible to the masses. Originally distributed as unbound pamphlets, the book was also cheap, putting it within the reach of a large number of buyers. Fearing the spread of what it viewed as potentially-revolutionary ideas, the British government prosecuted printers and booksellers who tried to publish and distribute it. Nevertheless, Paine's work inspired and guided many free thinkers.