On July 25, 2018, Viacom Media Networks announced that it was in talks to acquire AwesomenessTV for a fraction of the company's $650 million valuation in 2016. Two days later on July 27, 2018, Viacom officially acquired AwesomenessTV for $25–50 million and integrated the company into Viacom Digital Studios. Jordan Levin will leave his position as CEO following the acquisition. However, the deal does not include the DreamWorksTV YouTube channel, which is still retained by NBCUniversal, where it will be integrated into NBCU Digital Enterprises Group, a new digital entertainment division led by President Maggie Suniewick. On July 30, 2018, "Variety" reported that the deal is worth at least $50 million.