In 1999, the morning drive team of Rick and Bubba moved from crosstown station WQEN to WYSF, where they remained until December 2006 when they departed for country music station WZZK-FM. In 2001, the station renamed itself Y-94.5, with no real change in its music. In reaction to a steep drop in ratings after the departure of Rick and Bubba, the station changed formats at 5:00 p.m. on May 25, 2007. The station dropped its soft adult contemporary format and replaced it with a hot adult contemporary format, changing the on-air name of the station to The New 94-5 FM.