Confusion often arose between this UK-based company, and the Tulsa, Oklahoma-based home video label VCI Entertainment, founded in 1976 by Bill Blair. At the height of the UK label's popularity, the US-based label rebranded themselves as United Home Video; however, they returned to the VCI name in the mid-'90s and have retained it ever since. Perhaps as a result of this, when VCI entered the American market in the early 1990s, they went under the name of "Strand VCI Entertainment", and then "Strand Home Video"; this operation was sold in 1993 to budget video label Video Treasures (later a core component of Anchor Bay Entertainment), who completed the label's absorption in 1994.