In late 2019 the club started attracting fans from the small Caribbean island nation of Grenada. The support stemmed from the club having two Grenada internationals, Aaron Pierre and Omar Beckles, who helped the nation to a six-match unbeaten run in qualifying for the CONCACAF Gold Cup. The president of the Grenada Football Association, Cheney Joseph, adopted "The Shrews" as his team, stating “I have fallen in love with Shrewsbury. I’m serious. I believe they can become a dream story, a Cinderella story.” In November 2019, Joseph sent a partnership offer to the club, as well as a formal invitation for Town chairman Roland Wycherley to visit the country. On 9 November, Oliver Norburn became the third Town player to be called up by Grenada, whom he qualified for through his paternal grandfather. On 26 January 2020, Joseph made his first visit to his adopted club, where he witnessed "The Shrews" come back from 0–2 down to draw 2–2 with Premier League leaders and European and World champions Liverpool, setting up a replay at Anfield.