A relatively recent attempt in improving the perceived image quality is the introduction of grey screens, which are more capable of darker tones than their white counterparts. A matte grey screen would have no advantage over a matte white screen in terms of contrast; contemporary grey screens are rather designed to have a gain factor similar to those of matte white screens, but a darker appearance. A darker (grey) screen reflects less light, of course—both light from the projector and ambient light. This decreases the luminance (brightness) of both the projected image and ambient light, so while the light areas of the projected image are dimmer, the dark areas are darker; white is less bright, but intended black is closer to actual black. Many screen manufacturers thus appropriately call their grey screens "high-contrast" models.