Christie's anger at this unwanted attention led to his infamous "newspaper print" running suit, although he has deliberately drawn attention to his body on occasions: he has remarked that "A lot of people have looked at my physique and two things can come into their mind – admiration and envy." He also appeared shirtless and flexing his muscles on the BBC youth series "Reportage" in 1988. In recent years, however, Christie appears to have come to terms with the 'lunchbox' label, disclosing his preference for briefs rather than boxer shorts, and in 2002 becoming the "face" of Sloggi, the men's underwear brand, posing for advertising wearing only underwear.