In Hong Kong, Ovaltine, like Horlicks, is known as a café drink. It is served at "cha chaan tengs" as well as fast-food shops such as Café de Coral and Maxim's Express. It is served hot, or on ice as a cold drink. In Brazil, it is commonly mixed with vanilla ice cream. In the Asian market, it is a chocolate ice cream flavoured with Ovaltine powder. The Ovomaltine brand is highly recognizable in Switzerland, and the brand is associated with skiing and snowboarding. The McCafé in Hong Kong provides "Ovaltine Crunchy Latte" and other drinks and desserts.