The NES's extensive marketing plan, with its immediately successful centering on R.O.B., began with the October 1985 test market launch of the NES in Manhattan, New York. The launch was Nintendo's debut in the North American video game console market, which eventually revitalized the entire video game industry. R.O.B. was quietly discontinued a few years later, and is now remembered as a successful Trojan Horse of marketing. He is a cameo or playable character in many Nintendo games, especially the "Super Smash Bros." series.