On June 23, 2009, WHBQ-TV became the second television station in Memphis (behind WMC-TV) to begin broadcasting its local newscasts in high definition. On September 7, 2009, the station's weekday morning newscast "Good Morning Memphis" was expanded to five hours, with the addition of an hour-long block at 9:00 a.m.; an additional half-hour from 4:30 to 5:00 a.m. was added to the program on April 26, 2010. WHBQ restored a 10:00 p.m. newscast to its schedule on August 16, 2010, marking the first time since the December 1, 1995, affiliation switch that channel 13 has aired a late newscast in direct competition with WREG, WMC-TV and WPTY (now WATN-TV). On August 3, 2013, WHBQ launched a two-hour Saturday edition of "Good Morning Memphis", airing from 6:00 to 8:00 a.m. On July 6, 2014, WHBQ expanded its weekend morning newscasts to Sundays, also airing from 6:00 to 8:00 a.m.