Coinage gives the music a localized identity which adds a little spice to the genre, Ogopa Deejays term their style of music as "boomba" or "Kapuka" while Calif Records initiated a new style known as Genge. In 2006, Influx Swagga now Rebranded to Swagga, one of the earliest Genge artistes, Proposed that all these Kenyan Music subgenres need to be merged into one brand and call it Sheng Music which would make it easily identifiable in the international market, just like Bongo Flava in Tanzania, but the idea failed to kick off when Genge, Kapuka and boomba stakeholders failed to agree. Genge, which roughly translates to "large crowd of people", reinforces a foundational ethos of hip hop as a music for and by the people. In 2014 AD Family crafted the name SHRAP for their genre of rap music , the name is a merge of Sheng and rap.