During his time as the head seer, Jagadguru Sri Jayendra Saraswathi Mahaswamigal launched several charity initiatives such as the ‘Jana Kalyan, Jana Jagaran,’ a movement to "serve the people and awaken the masses". The charity programme aimed to establish temples in Dalit colonies and engage Dalits in temple rituals to expand the Hindu collective beyond the Dravidian polity's anti-upper caste stance, and equating Hinduism with an inherent suspicion of Brahminism. He also appointed Dalit trustees in temples such as Mylapore Kapaleeshwarar.