Lancia's reputation was significantly undermined in 1980, when defective Lancia Beta models, suffering from significant suspension sub-frame corrosion problems, were purchased back from owners by the company in a highly publicised campaign. These cars were later crushed. The brand never recovered from the damage inflicted during the Beta recall and, combined with a range of related factors (including poor residual values, which made their range uncompetitive), decided to withdraw from the right-hand drive market in February 1994. The last model to be sold in the United Kingdom was the Delta, boosted by its rallying reputation, withdrawn from sale in 1995, although a small number of left-hand drive Lancia models have since reached the UK as personal imports.