In 2016, the company launched its first television advertising campaign in nearly twenty years; "Craftsmen of Commerce" cost $20 million and included three advertisements for national news and sports networks. Pitney Bowes announced a six-month startup accelerator program, "Scale-Up", in August 2016. Companies that participated in the program, which was a collaboration with NASSCOM's 10,000 Startups initiative, included: eCourierz, an online automated shipping tool; Infinite Analytics, a data analytics company; the digital health platform Medimojo; Niki, which uses artificial intelligence to make ordering processes simpler; Sponsifyme, a geolocation-integrated marketing platform, and Wedosky.