In 2009, KBVO assumed the local rights to the Southeastern Conference (SEC) syndication package distributed by the ESPN Plus-managed SEC TV service, carrying regular season college football and basketball games as well as the first three rounds of the SEC Men's Basketball Tournament; these broadcasts continued to air until 2014, when the conference made its sports events cable-exclusive to the SEC Network venture between the SEC and ESPN.) The station also carried select college football and basketball games involving the Texas State Bobcats beginning with the 2009–10 academic season.