Cavalier Giuseppe Lancia (1860 (Cuneo) - 1919 (Bordighera)) was an Italian businessman and father of Vincenzo Lancia. When he was sixteen he started a business with food in Italy. Later, for a few years, he made relationships with South America and he created a food industry in Argentina. His efforts and innovations made his company a great success. His company was one of the first food companies in the country and showed new methods in this sector. When he made a fortune, he returned to Italy. By his education, Giuseppe was a translator. In 1875, he married Marianna Orazzi. In 1876, their first son Giovanni was born. In 1879 their daughter Margherita was born. She died in 1894. In 1881 their third child Vincenzo Lancia was born. Their second daughter, Anna Maria (later Anna-Maria-Giacobinni), was born in 1884. The Lancia family at that time was important for Turin. The members of the family liked to go to the opera and theatre. In their free time, the Lancias spent their time at a villa near Turin.