The show was presented by Bosco (born 25 August), a small red-haired puppet, supposedly a five-year-old child with bright red cheeks and a really squeaky voice. Bosco and the other presenters usually spoke English, but to help young children learn Irish Bosco often peppered English speech with Irish phrases, much like the way Dora the Explorer often speaks Spanish. Bosco lived in a brightly painted wooden box (hence the name, the Irish for "box" is "bosca"), only ever wandering far from it to go on excursions to such places as Dublin Zoo or the HB Ice Cream factory. The show also had a number of other segments.