Malibu's 1987 financing arrangement with Rosenberg also led to it effectively acquiring Eternity Comics and Canadian publisher Aircel Comics as imprints. In 1989, Malibu acquired the publisher Adventure Publications. From that point forward, the Malibu brand was used for superhero titles, while the Eternity brand was used for the magazine line, and also for anime-inspired titles like "Robotech". The Adventure Publications brand was used for Malibu's licensed titles, such as "Planet of the Apes" and "Doc Savage"; while the Aircel brand was used for Barry Blair's comics and Malibu's adult line.