In 2016, Sky rebranded its television film channel operations under one single Sky Cinema branding on 8 July, the channels in the United Kingdom and Ireland were rebranded from Sky Movies to Sky Cinema; on 22 September in Germany and Austria, the Sky Cinema brand (originally used for the flagship channel) was extended to the German channels in the group formerly known as Sky Film; the Italian Sky Cinema channels followed suit on 5 November by adopting the brand packages introduced in the United Kingdom and Ireland earlier in the year.