An online petition and forum to bring back the Channel Z format, called Bring Back Channel Z, ran for about a year. The campaign was featured in Rip It Up, with a letter from petition co-founder Jonathon Kerkhofs. The magazine was largely skeptical of the potential success of the website giving it as much chance of success as "a Pop Idol winner has at a second album deal". In the same issue Bradbury, who was at the time editor of Rip it Up, cited the need for a station such as channel Z to support the New Zealand music industry. He claimed "Channel Z served an important role between the Student Radio Network and the commercial stations" and that with it gone "New Zealand music is going to find it a much harder place to get heard". The petition has attracted over 1400 signatures, far short of its goal of 10,000.