Lauren was inspired to create the store, which is asserted to be the "largest unique candy store in the world", by the Roald Dahl story of "Willy Wonka & the Chocolate Factory". Lauren said that her goal was to "merge fashion, art and pop candy culture". It stocks 7,000 candies from around the world. The design and image were produced by original Creative Director Mayumi Ando. Dylan's Candy Bar has also partnered with Holt Renfrew in Vancouver, British Columbia in a co-branding effort. The flagship store has supposedly become something of a "required stop" for those visiting New York, and celebrities such as Mary-Kate and Ashley Olsen, Katie Holmes and her daughter, Suri Cruise, Janet Jackson, and Madonna reportedly make a point to visit the store.