On November 5, 1959, Demara appeared on the surrealistic game show hosted by Ernie Kovacs, "Take a Good Look". The object was for one of the three celebrity panelists to guess his identity. One week later on November 12, 1959, he appeared on an episode of the TV quiz show "You Bet Your Life", with Groucho Marx. Demara recounted his exploits, and said the $1,000 he earned on the program was going to be donated to the 'Feed and Clothe Fred Demara Fund'.