He is known to ask female callers about preparing dinner or washing the laundry and he calls obviously black callers "dawg" while sarcastically closing those conversations with the urban vernacular term "holla". In addition, Italian callers are often addressed as "cuzz" and Dallas Cowboys' fans are termed "cock-a-roaches". Howard at times will tell callers if they are worried about their team, "If you're scared, get a dog." Derisively, he baits Pittsburgh Steelers fans by pronouncing them as ""Stiller"" fans and stereotypes them as IronCity beer drinkers, smokers, and generally of a low-class demeanor while disdainfully criticizing their winning accomplishments.