In the late 1980s and early 1990s, rave culture began to emerge from the house and acid house scene. Like house, it incorporated disco culture's same love of dance music played by DJs over powerful sound systems, recreational drug and club drug exploration, sexual promiscuity, and hedonism. Although disco culture started out underground, it eventually thrived in the mainstream by the late 1970s, and major labels commodified and packaged the music for mass consumption. In contrast, the rave culture started out underground and stayed (mostly) underground. In part this was to avoid the animosity that was still surrounding disco and dance music. The rave scene also stayed underground to avoid law enforcement attention that was directed at the rave culture due to its use of secret, unauthorized warehouses for some dance events and its association with illegal club drugs like ecstasy.