AMFM, Inc. was purchased by Clear Channel Communications (now iHeartMedia) in a deal announced on October 3, 1999, and valued at $17.4 billion. The merger brought WNNK and WTPA under the same ownership. An interesting footnote to this series of acquisitions is that a substantial percentage of WTPA's on-air imaging and DJ banter consisted of attacks on Wink 104 and its personalities in the years leading up to the Clear Channel purchase. Once both stations wound up under Clear Channel control, the new owners required WTPA DJs to immediately cease all on-air references to Wink 104.