Between the ages of 10 and 13, Shakira was invited to various events in Barranquilla and gained some recognition in the area. It was at this approximate time that she met local theater producer Monica Ariza, who was impressed with her and as a result tried to help her career. During a flight from Barranquilla to Bogotá, Ariza convinced Sony Colombia executive Ciro Vargas to hold an audition for Shakira in a hotel lobby. Vargas held Shakira in high regard and, returning to the Sony office, gave the cassette to a song and artist director. However, the director was not overly excited and thought Shakira was something of "a lost cause". Undaunted and still convinced that Shakira had talent, Vargas set up an audition in Bogotá. He arranged for Sony Colombia executives to arrive at the audition, with the idea of surprising them with Shakira's performance. She performed three songs for the executives and impressed them enough for her to be signed to record three albums.