WKIX and WWMY swapped letters early in 2010. As a result, the station dropped its Y102.9 moniker and referred to itself by just the dial position before changing it once again to the current KIX 102.9. In the process, the 80s tunes that had been on Star-FM previously were added back to the playlist, along with the occasional "lost oldie" from the pre-1964 era. WWMY ended its simulcast with WKIX-FM on October 23, 2010 and began stunting with future simulcast partner WKXU, as part of a change in city of license from Goldsboro to Smithfield.