A growing number of experienced storm chasers advocate the adoption of a code of ethics in storm chasing featuring safety, courtesy, and objectivity as the backbone. Storm chasing is a highly visible recreational activity (which is also associated with science) that is vulnerable to sensationalist media promotion. Veteran storm chasers Chuck Doswell and Roger Edwards deemed reckless storm chasers as "yahoos". Doswell and Edwards believe poor chasing ethics at TV news stations add to the growth of "yahoo" storm chasing. A large lawsuit was filed against the parent company of The Weather Channel in March 2019 for allegedly keeping on contract storm chaser drivers with a demonstrated pattern of reckless driving which ultimately led in a fatal collision (killing themselves and a storm spotter in the other vehicle) when running a stop sign in Texas in 2017. Edwards and Rich Thompson, among others, also expressed concern about pernicious effects of media profiteering with Matt Crowther, among others, agreeing in principle but viewing sales as not inherently corrupting. Self-policing is seen as the means to mold the hobby. There is occasional discussion among chasers that at some point government regulation may be imposed due to increasing numbers of chasers and because of poor behavior by some individuals; however, many chasers do not expect this eventuality and almost all oppose regulations -—as do some formal studies of dangerous leisure activities which advocate deliberative self-policing.