In 1948, Armour, which had made soap for years as a byproduct of the meatpacking process, developed a deodorant soap by adding the germicidal agent AT-7 to soap. This limited body odor by reducing bacteria on the skin. The new soap was named Dial because of its 24-hour protection against the odor-causing bacteria. Armour introduced the soap with a full-page advertisement using scented ink in the Chicago Tribune. During the 1950s, Dial became the best-selling deodorant soap in the US. The company adopted the slogan "Aren't you glad you use Dial? Don't you wish everybody did?" in 1953. In the 1960s, the Dial brand was expanded to include deodorants and shaving creams. Because of the popularity and strong sales of Dial brand, fueled by magazine, radio, and television advertising, Armour's consumer-products business was incorporated as Armour-Dial, Inc. in 1967.