Since 2001, Hamar Olympic Amphitreatre has hosted the annual Idrettsgallaen, a television show that honors the past year's Norwegian sports and athlete achievements. Hamar was selected to host the event because its main sponsor, the national lottery company Norsk Tipping, has its head office in Hamar. Idrettsgallaen is held in early January, when many of winter sports athletes are home and the summer athletes are off season. In 2010, Idrettsgallaen was hosted in Lillehammer because the weekend clashed with the 2010 European Speed Skating Championships in Vikingskipet and Hamar lacks sufficient hotel capacity to host both simultaneously. Concerts hosted at the arena since the opening concert with Fats Domino on 25 November 1992 include Little Richard in 1993, Vamp in 2005, Willie Nelson in 2008 and José Carreras in 2010.