Franchi arrived in New York on September 25, 1962. RCA Victor had begun a heavy promotional campaign to launch his American career, concurrent with the release of his debut album. Franchi made his American television debut with an appearance on "The Ed Sullivan Show" on October 14, 1962; and his Sol Hurok concert debut at Carnegie Hall on October 21, 1962. Singing the full length of the concert without a microphone, a New York reviewer commented on Franchi's "big, healthy voice", his penchant for ad-libbing, and his ability to establish instant rapport with his audience.