In March, three models with the world's first electric power steering (CGPF/CGPL/CGPJ) were added to the lineup, at a juicy ¥150,000 surcharge. Actress and pop idol Yuka Ōnishi (大西結花) was the spokesperson for the ad campaign, while an all female motorcycle racing team (Team Angela) raced a Turbocharged Cervo in the Safari Rally. However, it was all to no avail: The rivals, Daihatsu's new Leeza and Mazda's Autozam Carol both sold much better. Combined with the removal of certain tax breaks for small cargo vehicles, this meant that the Cervo's already narrow slot in the market had essentially disappeared. When the new 660 cc Kei regulations were introduced, Suzuki decided to call it quits rather than spend a lot of money to update such a slow-selling vehicle and Cervo production ended in May 1990.