The street continues into the Juvenilia Esplanade, centered around a memorial to writer Esteban Echeverría, and overlooked by a French-inspired apartment building designed by Alejandro Bustillo. The Ruth Benzacar Gallery, another leading promoter of local avant-garde art, opened in 1965 and is also located here. Facing the esplanade is Plaza San Martín, designed by the noted urbanist Charles Thays in 1889. Upscale Santa Fe Avenue merges into Florida Street along the Plaza Hotel, designed by Adolf Zucker for local banker Ernesto Tornquist and inaugurated in 1909.