Borg courted controversy among environmental groups by fiercely opposing the ban on the sale of Bluefin tuna, an increasingly rare fish which sells for thousands of pounds in Japan. His position on Bluefin tuna has been linked to the fact that the industry earns €100 million annually for Malta. Borg commented to the "Times of Malta" that "it is thanks to a lot of hard work at my level and at my staff's level that many of the proposals that are agreed by the commission took into account Maltese sensitivities".