Originally branded as Radio Marlborough, this station was first launched in 1965 as 2ZE broadcasting on 1540AM. The station moved to 1539 am in 1978 and then became Radio Marlborough. A relay to Picton was also established in 1981, also on 1539 am, but in 1993 moved to 1584 am. Radio Marlborough began broadcasting on 96.9FM in 1991. The station became "Classic Hits Radio Marlborough" in 2001 and at the same time the AM frequency was used to launch Radio Sport in the Marlborough region.