McBride developed a passion for football attending games at Notre Dame, where his son went to college. In the early 1940s he tried to buy the NFL's Cleveland Rams, owned by millionaire supermarket heir Dan Reeves, but was rebuffed. Having been awarded the Cleveland franchise in the AAFC, McBride asked "Cleveland Plain Dealer" sportswriter John Dietrich for head coaching suggestions. Dietrich recommended Paul Brown, the 36-year-old Ohio State Buckeyes coach. After consulting with Ward, McBride followed Dietrich's advice in early 1945, naming Brown head coach and giving him an ownership stake in the team and full control over player personnel. Brown, who had built an impressive record as coach of a Massillon, Ohio high school team and brought the Buckeyes their first national championship, at the time was serving in the U.S. Navy and coached the football team at Great Lakes Naval Station near Chicago.