The Boulevard was named the fifth most dangerous road for pedestrians in New Jersey, and the most dangerous road in Hudson County for pedestrians in a February 2011 report by the non-profit Tri-State Transportation Campaign. The road was the location of six pedestrian fatalities between 2007 and 2009, which account for a little more than a fifth of Hudson County's 29 pedestrian deaths in the three-year period. In November 2017 county officials launched a safety campaign for Kennedy Boulevard's five most dangerous intersections, based on accident data: