From the beginning, Kunzel strove to expand the Cincinnati Pops' reach worldwide, with nearly 90 recordings on the Telarc label, most of which became bestsellers. His popular recordings of classical music, Broadway musicals, and movie scores topped worldwide crossover charts more than any other conductor or orchestra in the world. Some of Kunzel's mentees at the Cincinnati Pops would later become notable in their own right, including Keith Lockhart of the Boston Pops and Steven Reineke of The New York Pops.