In 2007, Gordeeva starred in "Skate for the Heart", a show designed to raise awareness of heart disease. She skated in honor of Grinkov. Gordeeva briefly returned to pairs skating during the 2008–09 season when she participated in a Russian reality television show called "Ice Age 2", a figure skating version of "Dancing with the Stars". She was paired with Russian actor Egor Beroev and they won the show. During the taping of "Ice Age 2", she flew to the United States from Russia to headline "Skate for the Heart" a second time. She dedicated a number to the memory of her father, Alexander Gordeev, who died of a heart attack in 2008. In 2010, she was paired with hockey player Valeri Bure in another figure skating reality show, "Battle of the Blades". In the 22 November 2010 finale, she and Bure won the competition. Gordeeva rejoined Stars on Ice in November 2010 for the 25th Anniversary Tour.