It was not until the 1990s that modern glamour modelling was established. During this time, the fashion industry was promoting models with waif bodies and androgynous looking women, which left a void. Several fashion models, who were deemed too commercial, and too curvaceous, were frustrated with industry standards, and took a different approach. Models such as Victoria Silvstedt left the fashion world and began modelling for men's magazines. In the previous decades, posing nude for "Playboy" resulted in models losing their agencies and endorsements. "Playboy" was a stepping stone which catapulted the careers of Victoria Silvstedt, Pamela Anderson, and Anna Nicole Smith. Pamela Anderson became so popular from her "Playboy" spreads that she was able to land roles on "Home Improvement" and "Baywatch".