The sequencing of the record's track list was done strategically, starting with songs that lyrically depict societal injustices and ending with those that explore love, relationships and sexuality. This decision also factored into the album's artwork and marketing, giving it an overt black and white militant imagery. Jam explained that "he idea of putting 'Rhythm Nation', 'State of the World' and 'The Knowledge' as the first three songs on the record really set the tone as to what the record was. Then to have the segue after that where she says, 'Get the point? Good. Let's dance ...' and then go into 'Miss You Much', that was purposely done." He also stated that the safer marketing strategy for the project would have been "a beautiful colored picture of Janet on the cover" with "Escapade" as its title, starting the track listing with "Miss You Much", "Love Will Never Do (Without You)" and "Escapade", and ending it with "Livin' in a World (They Didn't Make)", "The Knowledge" and "Rhythm Nation" but noted that despite being the same collection of songs, the alternate sequencing and imagery would not have had the same impact. Of its lyrical themes, Kate Kelly stated the album "reveals a social conscience speaking of getting an education, avoiding drugs, and feeding the homeless. All this might seem a little heavy for dance music or pop radio, but Jackson fuses her concepts with driving dance energy that hits the hearts of those hitting the dance-floor." Andrew Barker of "Variety" described it as "a quasi-concept album whose opening three songs directly addressed crime, the crack epidemic, racism, homelessness and youth illiteracy — not exactly a recipe for a party. And yet the record was somehow even more successful than "Control", generating a then-record seven top 5 singles."