In "Jurassic Park", Mr. DNA appears in videos to help visitors understand the processes involved in the creation of the dinosaurs at Jurassic Park (the character itself was created for the film for virtually the same reasons, to provide exposition for the film's audience). A video starring him and InGen's founder John Hammond is played in a theater located in the park's Visitor Center before a tour. He became iconic with the franchise, even though he was given a small role in the original film. Animator Bob Kurtz developed its animation sequence.