In April 2007, the company filed a lawsuit, "Alexa v. Hornbaker," to stop trademark infringement by the Statsaholic service. In the lawsuit, Alexa alleged that Ron Hornbaker was stealing traffic graphs for profit, and that the primary purpose of his site was to display graphs that were generated by Alexa's servers. Hornbaker removed the term "Alexa" from his service name on March 19, 2007. On November 27, 2008, Amazon announced that Alexa Web Search was no longer accepting new customers, and that the service would be deprecated or discontinued for existing customers on January 26, 2009. Thereafter, Alexa became a purely analytics-focused company.