Construction magnate Peter Kiewit, Jr. bought World Publishing in 1962. Due to a change in FCC regulations that barred the common ownership of newspapers and television stations in a single market, Kiewit sold the station to Pulitzer Broadcasting Company in 1976. In 1984, KETV introduced its current logo, which is a variation of the widely used Circle 7 logo; the logo received a slight update in 2000. In 1998, Pulitzer sold its entire broadcasting division, including KETV, to Hearst-Argyle Television (the predecessor of the present-day Hearst Television).