Lynton Crosby, who had previously managed John Howard's four election campaigns in Australia, worked as a Conservative Party adviser during the 2005 UK general election, and the term was introduced to British political discussion at this time. In what Goodin calls "the classic case" of dog-whistling, Crosby created a campaign for the Conservatives with the slogan "Are you thinking what we're thinking?": a series of posters, billboards, TV commercials and direct mail pieces with messages like "It's not racist to impose limits on immigration" and "how would you feel if a bloke on early release attacked your daughter?" focused on controversial issues like insanitary hospitals, land grabs by squatters and restraints on police behaviour.