After many years of being held on Mondays at 9:00 pm Eastern/6:00 p.m Pacific, since the 1999 ceremonies, it was moved to Sundays at 8:30 pm ET/5:30 pm PT. The reasons given for the move were that more viewers would tune in on Sundays, that Los Angeles rush-hour traffic jams could be avoided, and an earlier start time would allow viewers on the East Coast to go to bed earlier. For many years the film industry opposed a Sunday broadcast because it would cut into the weekend box office. In 2010, the Academy contemplated moving the ceremony even further back into January, citing TV viewers' fatigue with the film industry's long awards season. However, such an accelerated schedule would dramatically decrease the voting period for its members, to the point where some voters would only have time to view the contending films streamed on their computers (as opposed to traditionally receiving the films and ballots in the mail). Furthermore, a January ceremony on Sunday would clash with National Football League playoff games. In 2018, the Academy announced that the ceremony would be moved from late February to mid February beginning with the 92nd Academy Awards in 2020.