Bonneville International, the broadcast arm of The Church of Jesus Christ of Latter-day Saints, purchased WRFM in 1967. The following year, WRFM, billing itself as "Stereo 105", adopted a beautiful music format. WRFM played mostly instrumental music with about one vocal every 15 minutes. It featured the works of such artists as Mantovani, Henry Mancini, Ferrante & Teicher, Percy Faith, Hollyridge Strings, Leroy Anderson, Frank Mills and Richard Clayderman. Mixed in were vocals by such artists as Frank Sinatra, Johnny Mathis, Peggy Lee, the Lettermen, Nat King Cole and Barbra Streisand.