The Moderate Party made its worst election result since 2002 in the 2018 general election. Ulf Kristersson announced that the party would "create a new Swedish Model" at the Moderate Party Congress on 5 April 2019 and also that the party would be phasing out the New Moderates name. The party also presented its new logo, the old "M" logo which was used between 1972 and 2006 was adopted again. The change in logo was seen by analysts as a way to show that the party breaks with Reinfeldt's policies. Ulf Kristersson was also critical to multiculturalism.