This study was launched jointly with a parallel, expert-focused project conducted by Sliced Bread Design, LLC. In their study, "Experts vs. Online Consumers: A Comparative Credibility Study of Health and Finance Web Sites", fifteen health and finance experts were asked to assess the credibility of the same industry-specific sites as those reviewed by the Stanford PTL consumers. The Sliced Bread Design study revealed that health and finance experts were far less concerned about the surface aspects of these industry-specific types of sites and more concerned about the breadth, depth, and quality of a site's information. Similarly, "Consumer Reports" WebWatch, which commissioned the study, has the goal to investigate, inform, and improve the credibility of information published on the World Wide Web. "Consumer Reports" had plans for a similar investigation into whether consumers actually perform the necessary credibility checks while online, and had already conducted a national poll concerning consumer awareness of privacy policies.