By 1996, the format was flipped again to country music as "Real Country 1520 KB" (this despite there being three other country stations in Buffalo, WYRK, 107.7 and WXRL). Following that in 1998 was an all sports format utilizing the now-defunct One on One Sports network, which would move to 107.7 after two years. On January 29, 2000, WWKB flipped to a simulcast of sister station WKSE. This lasted until June of that year, when it returned to business talk, a low-cost, albeit unpopular format.