Sculley began the project in 1990 and wanted the PowerBook to be released within one year. The project had three managers: John Medica, who managed engineering for the new laptop; Randy Battat, who was the vice president for product marketing; and Neil Selvin, who headed the marketing effort. In 1991, the two leaders in the laptop computer industry were Toshiba and Compaq, both of which had introduced models weighing less than . Medica, Battat, and Selvin deliberately designed the PowerBook to weigh less than its competitors.