In 1987, Kaupas had his debut role in the Santa Cruz skateboarding video, "Wheels of Fire". In the film, Kaupas displayed an ability to ollie which far surpassed anyone else, and his part is considered to have paved the way for the new direction of skateboarding. This role gave Kaupas a sudden jolt of notoriety, however attention was soon turned to the spelling of his first name as 'Natas' spelled backwards is 'Satan'. Kaupas attempted to explain his name as being the masculine version of Lithuanian female name, 'Natalija'. Despite this however, many schools and shops instituted a ban on any merchandise bearing the name 'Natas'.