Durant re-entered the automotive industry the following year by co-founding the Chevrolet Motor Company with Swiss race car driver Louis Chevrolet (who left the company bearing his name in 1915). In 1916 GM was reincorporated in Detroit as "General Motors Corporation". By 1917 the Chevrolet Motor Company had become successful enough that Durant, with the backing of Samuel McLaughlin and Pierre S. du Pont, reacquired a controlling interest in GM. Chevrolet Motor Company was consolidated into GM on May 2, 1918. Only two years later du Pont orchestrated the removal of Durant once again and replaced him with Alfred P. Sloan.