Isuzu's entry in the Thai market proved to be one of its most successful. Its presence in the country began in 1966 when it established a manufacturing facility for pick-up trucks in the Samuthprakarn province with a capacity of 155,000 units per year. The automaker quickly became a market leader so that by 2002, the company transferred its production base from its original location in Fujisuwa, Japan to Thailand. Isuzu claimed the largest share of the Thai commercial vehicle market, outperforming its competitors for at least 23 years. By 2006, the company transferred to an industrial zone in Chacheongsao province to support further production expansion. By 2017, Isuzu has been exporting pick-up trucks, with shipments reaching North America, Latin America, Australia, and Japan. In the same year, it announced that its profit climbed 7 percent and has doubled its annual truck production to meet overseas demands.