O'Day was also fired from Donald Trump's "The Celebrity Apprentice 5", which premiered on February 19, 2012. Before being fired, O'Day received a significant amount of criticism for her conduct while competing on the show, being described as "narcissistic, self-centered, evil, and vicious" by the media and viewers of the show, and as "transparent" by Trump's judges. It eventually caused Arsenio Hall to lash out on her in the show's boardroom segment, berating her with the unanimous support of his team, particularly Clay Aiken. This left O'Day in tears and contemplating to quit the show before eventually being fired by Trump. O'Day ultimately decided not to quit, but was fired shortly thereafter. Although she accepted an apology from Hall, she has expressed her dislike of him in multiple confessionals, labeling him and Aiken as "bullies." However, the contestants praised her creativity and business skills, and she ended up finishing in 3rd place, being the last female contestant standing. The reason for her firing was that she was too young and inexperienced, and also was seen as transparent by John Rich and Marlee Matlin, who served as Trump's viceroys.