It received little attention until about 1910 where it started appearing at small livestock shows throughout the country. Today, it is one of the more popular breeds at rabbit shows because of its unusually large size and its varying colors. It is promoted by the National Federation of Flemish Giant Rabbit Breeders, which was formed in 1915. The Flemish Giant has many nicknames, first and foremost the "Gentle Giant" for its uniquely docile personality and also the "universal rabbit" for its varied purposes as pet, show, breeding, meat and fur animal.