Between July 2004 and March 2008, Attenborough said he would reprise his role for the fourth film, although his character was eventually removed. In the fourth film, "Jurassic World", Hammond has been deceased for some time. A memorial statue of him is present in the new theme park known as Jurassic World. In 2014, a viral marketing website for the fictional Masrani Global Corporation was launched to promote "Jurassic World". According to the website, Hammond died in 1997. Simon Masrani, CEO of the Masrani Corporation and the owner of Jurassic World, is stated to have been entrusted by Hammond to direct the new park and honor Hammond's beliefs.