Outside of its historical home of Tanzania, Bongo Flava has become a resoundingly popular sound in neighboring, culturally related countries such as Kenya and Uganda. Bongo flava has even found a home outside of the African continent; the most popular artists in the genre have recently begun to address Western markets and the self-proclaimed "best internet station for Bongo Flava," Bongo Radio, happens to be based out of Chicago, Illinois. There are now also playlists dedicate to the genre of global streaming platforms such as I-tunes and Spotify, increasing bongo-flava's visibility.