Bruce Bond was the host of Wink 104's afternoon drive, titled "The Bruce Bond Late Afternoon Show". This show was noteworthy for both its format and the time slot in which it aired. The "Late Afternoon Show" was an all-talk show with multiple concurrent hosts; while this itself is not unusual, its presence on an otherwise all-music formatted station is highly unorthodox. Even more unusual was the fact that the show aired on weekdays from 3:00 PM to 7:00 PM, otherwise known as the "afternoon drive" and the second most-expensive portion of the day (generally second only to the morning drive) for advertisers. Typically, this time slot is reserved for carefully calculated and heavily tested programming. Wink 104 saw tremendous success with the format, however, and aside from a few brief interruptions, ran the show live from 1995 until 2002.