In 2011 and 2012, Orlando, Florida-based CNL Financial Group, which at the time operated and now owns the Mount Washington Hotel at the foot of the mountain, trademarked the "Mount Washington" name when used with a resort or hotel. CNL officials said they were directing their efforts only against hotels and not the numerous businesses in the area that use the name. CNL's application at the U.S. Patent and Trademark Office seeks registration of the trademark "Mount Washington" for any retail service, any restaurant service, and any entertainment service.