U.S. Cellular announced that it would start offering 4G coverage to customers beginning in the first quarter of 2012. Just like the other larger wireless competitors, the company decided to go with LTE for its 4G coverage. The rollout was planned for selected cities in Iowa, Wisconsin, Maine, North Carolina, Texas and Oklahoma. These include some of U.S. Cellular's leading markets such as Milwaukee, Madison and Racine, Wis.; Des Moines, Cedar Rapids and Davenport, Iowa; Portland, Bangor and Houlton, Maine; and Greenville, N.C. As of November 14, 2012, U.S. Cellular has added additional 4G LTE markets, including Southern Oregon (Roseburg, Grants Pass, and Medford areas).