Punchdrunk International also collaborated with Samsung and Rihanna. on a major campaign for the launch of her eighth album, "Anti". A cross-platform experience, "ANTIdiaRy" told the story of Rihanna's life and transformations, through a series of rooms audiences could journey through. Punchdrunk International gave creative direction to a series of TV films, a digital experience and live events throughout the US. "ANTIdiaRy" was awarded a Bronze Lion in the "Integrated Campaign Led By Promo & Activation" category at the Cannes Lions International Festival of Creativity 2016.