In Cologne, as elsewhere, Kippenberger did not limit himself to producing works of art; he worked on how the art was presented, the framework and the sideshows. "Martin was tremendously committed to the gallery's artists," Max Hetzler said. The Vienna gallerist Peter Pakesch thinks Kippenberger did an enormous amount for the Hetzler Gallery's success in his double role "as clown and strategist... Max without Martin's strategy would have been unimaginable in the early years." According to artist Jutta Koether, Kippenberger "was the one who brought movement to life so that it became known outside Cologne."