The station did testing and a simulcast of WATD in mid-October 2019. Owner Ed Perry told the New England Radio Stations Facebook group that he intended to start original programming of South Shore-based news and sports as well as oldies by March 9, 2020. On that day, an update advised that the station was simulcasting WATD, with plans to add its own programming and live internet streaming starting in April 2020. Due to the coronavirus epidemic, the date was pushed back to May 18, 2020. On that day just after 9 a.m., DJ Larry Justice debuted with the first song being "Joy to the World" by Three Dog Night.