Since the ad agencies were saving money using FiCore talent they developed a pay structure that broke up the gross amount budgeted to hire the FiCore nonunion performer. In nonunion spots, ad agencies classically divert part of the money budgeted for talent as an upfront 20% "fee" to talent agents. The upfront fee is often referred to as an agent's "+20% Fee." In this pay structure the ad agency pays the talent agent the +20% fee upfront and the talent agent collects another 20% commission from the actor's paycheck.