Kevin Rudd, Australian Prime Minister, announce in early July 2013 the formation of the National Office for Live Music on the day after attending a fund raiser for the SLAM (Save Live Australia's Music) campaign. Rudd explained that "ambassadors" would represent live music in their respective states, with Mitchell appointed as the Victorian representative. Mitchell stated, as part of the announcement: "When I first started playing music with Jebediah in Perth in 1995 we never talked about making records, we just dreamed of playing gigs at all our favourite venues that we'd gone to see our favourite bands play in before us."