The main advantages of the use of multivariate calibration techniques is that fast, cheap, or non-destructive analytical measurements (such as optical spectroscopy) can be used to estimate sample properties which would otherwise require time-consuming, expensive or destructive testing (such as LC-MS). Equally important is that multivariate calibration allows for accurate quantitative analysis in the presence of heavy interference by other analytes. The selectivity of the analytical method is provided as much by the mathematical calibration, as the analytical measurement modalities. For example, near-infrared spectra, which are extremely broad and non-selective compared to other analytical techniques (such as infrared or Raman spectra), can often be used successfully in conjunction with carefully developed multivariate calibration methods to predict concentrations of analytes in very complex matrices.