Buick is strong in China from early Introduction by the Canadian Buick sold to the last Emperor of China, later being led by the Buick Regal 1990 subcompact. The last emperor of China owned a Buick. The Cadillac brand was introduced in China in 2004, starting with exports to China. GM pushed the marketing of the Chevrolet brand in China in the mid-2000s as well. As part of this push, GM transferred Buick Sail to that brand as an attempt to appeal to Chinese middle-class buyers looking for small and affordable cars.