In 2014, a viral marketing website for the fictional Masrani Global Corporation was launched to promote "Jurassic World". According to the website, Masrani's father, Sanjay Masrani, started the company as a telecommunications business before eventually passing leadership to his son. The business then expanded into the oil industry and bought InGen after the death of John Hammond in 1997. The website also states that Masrani promoted Dr. Henry Wu within InGen's ranks, and that the company set up a lab in Siberia to search for Cenozoic DNA from glaciers. The website further states that in 2002, Masrani set out to construct the Jurassic World theme park, which opened on Isla Nublar in 2005.