For many years, WDJT had been one of CBS' weaker affiliates. However, the station's syndicated schedule, including the Sony game show block, has placed WDJT in a better ratings position than CBS-affiliated UHF stations in Detroit and Atlanta, and the station is well competitive in primetime and late night due to the network's high ratings. The station also has retained the same "CBS 58" branding since December 1994, compared to Detroit and Atlanta, where the branding and newscast direction (in the case of Detroit, lack of newscasts) has shifted for each station multiple times. As such, it has fared relatively well compared to most of the other former independent stations and Fox affiliates that affiliated with CBS or another "Big Three" network during the 1994–96 affiliation switches. As of August 26, 2014, WDJT became the longest-tenured CBS affiliate in the Milwaukee market, passing WITI's 19 years and 8½ months of service over two separate stints.