By 1712, when Antoine Crozat took over administration of Louisiana by royal appointment, the colony boasted a population of 400 persons. In 1713, a new governor arrived from France, and Bienville moved west where, in 1716, he established Fort Rosalie on the present site of Natchez, Mississippi. The new governor, Antoine Laumet de La Mothe, sieur de Cadillac, did not last long due to mismanagement and a lack of growth in the colony. He was recalled to France in 1716, and Bienville again took the helm as governor, serving the office for less than a year until the new governor, Jean-Michel de Lepinay, arrived from France. Lepinay's tenure was short lived, however, as Crozat had relinquished control of the colony and its administration to John Law and his Company of the Indies. In 1718, Bienville found himself once again governor of Louisiana, and it was during this term that Bienville established the city of New Orleans, Louisiana.