In September 2009, EcoHotels took over the management and operation of the lodge. EcoHotels is privately owned Jordanian startup company based in Amman; it has been internationally recognized by the AllWorld Network in 2011 and 2012 and was named as one of the Arabia 500 companies in 2012. EcoHotels manages and operates the ecolodge in a unique private sector/NGO partnership with the RSCN, an arrangement that USAID encouraged. This partnership allows RSCN, mandated by government to manage all of Jordan's nature reserves and to concentrate on conservation work, while EcoHotels focuses on tourism development and guest eco-experiences. Since EcoHotels has taken over, visitor numbers increased by 130% in the first 18 months of operation. The Wadi Feynan eco-lodge now runs at 80 percent occupancy in season. The founder of EcoHotels, Nabil Tarazi, a former CEO of a company in the technology sector of London, stated, "Feynan was transformed to offer a plethora of new experiences, its environmental footprint decreased, the number of staff doubled; benefiting more families in the local community, and the lodge received much acclaim in the international media." Ecotourism activities in the Dana-Feynman area generated about $565,000 in revenue. Tarazi attributes Feynan's success to the ecotourism model that "generates profit while also improving the surrounding area." A portion of Feynan's income is spent on conservation efforts at the Dana Biosphere Reserve managed by the Royal Society for the Conservation of Nature. In 2013, over 50% of what guests paid remained within the local community. National Geographic's Traveller magazine selected Feynan Ecolodge as one of the best "twenty five spots to sleep in the wild," making only one of five lodges in the world to make both the 2009 and 2013 list. Hailed as one of the top fifty ecolodges in the world by "National Geographic Adventure" magazine, the solar powered Feynan Ecolodge offers the most developed eco-experience in Jordan; an experience made possible by a unique partnership between EcoHotels and the Royal Society for the Conservation of Nature. Visitors have a chance to visit local Bedouin families, many of whom work at the lodge.