In 2006, "Seventeen" editor Atoosa Rubenstein and psychologist Jeff Gradere spoke on the "Today Show" about the "himbo cultural phenomenon". Rubenstein describes variations of himbos like the Hound Dog Himbo and the Socialite Himbo, and compares current actors to the different categories. ""The girls love because they are malleable." she said. "As women become more successful, they want a guy who isn't going to take over their lives...they are the wave of the future." Gradere was more critical of the phenomenon, saying that boys trying to 'dumb down' or use their sexuality to get attention or financial support was no better than girls doing the same thing." "We understand the value of women taking on more masculine roles and men assuming what were once considered more traditional female roles. However, somewhere along the way, himbos have warped this idea and turned it into a free ride at the expense of women, which is disrespectful and manipulative."