Brinkley continued his old radio format of medical advice keyed to advertising products. Male listeners were offered an array of expensive concoctions which included Mercurochrome injections and pills, all designed to help them regain their sexual prowess. At the clinic in the hotel where he lived he also performed prostate operations. He also began selling airtime to other advertisers (at $1,700 an hour, $ in current value), giving rise to new hucksters shilling products such as "Crazy Water Crystals", "genuine simulated" diamonds, life insurance, and an array of religious paraphernalia, including what was purported to be autographed pictures of Jesus Christ. Brinkley also continued packing his radio lineup with up-and-coming country and roots singers whose careers his radio station helped launch (including Patsy Montana, Red Foley, Gene Autry, Jimmie Rodgers, the Carter Family, the Pickard Family, and others). Del Rio became known as "Hillbilly Hollywood".