In January 1993, the station became WHST, following its sale to Ives Broadcasting Company, based in Alpena, about 30 miles north of Tawas City. Under the ownership change, the station moved to 107.3 MHz, which allowed the station to more than double its power to six thousand watts. The station also moved its studios and offices to 130 Newman Street in East Tawas. With the move came a format change from adult contemporary to CHR/Hot AC, with WHST simulcasting its new co-owned sister, WHSB.