Apple's then-chief executive officer (CEO) John Sculley started the PowerBook project in 1990, allocating $1 million for marketing. Despite the small marketing budget, the new PowerBook line was a success, generating over $1 billion in revenue for Apple in its first year. Sony designed and manufactured the PowerBook 100 in collaboration with the Apple Industrial Design Group, Apple's internal design team. It was discontinued on September 3, 1992, and superseded by the PowerBook 145 and PowerBook Duo series. Since then, it has been praised several times for its design; "PC World" named the PowerBook 100 the tenth-greatest PC of all time in 2006, and US magazine "Mobile PC" chose the PowerBook 100 as the greatest gadget of all time in 2005.