At 6:05 a.m. on March 14, 2002, the station abruptly changed, as it flipped to its current mainstream urban format as WWPR-FM "Power 105.1". A speculated reason for the format change is that while they could not beat competitor WQHT ("Hot 97"), they could take enough ratings away from them to keep them from being number one, which would leave WWPR's sister station WLTW with a comfortable lead in that race (prior to the change, WQHT and WLTW had alternated at the top spot).