"Bat Out of Hell" was released by Cleveland International Records in October 1977. However, at Cleveland International Records' parent label, Epic Records, almost everyone hated it. Steve Popovich, the head of Cleveland International Records, was relentless in his efforts to get Epic and all of CBS Records and radio on board. In 1993, Steinman reflected that the album was "timeless in that it didn't fit into any trend. It's never been a part of what's going on. You could release that record at any time and it would be out of place."