Recently, more people are moving to Park Extension from areas like the Plateau and Mile End as the housing is similar but much cheaper to rent and to buy. The area, as of 2009, is increasingly home to artists and musicians who wish to make Park Extension their permanent home. Being somewhat central on the Island of Montreal, being relatively close to shopping areas like Rockland Center and Marché Central, Jean-Talon Market, and the revitalization of Jarry Park has also made Park Extension increasingly attractive to younger generations in general. This in turn, along with the new Université de Montréal campus between Beaumont and Van Horne Avenues, has caused gentrification issues to affect the area gradually after 2010 with various protests occurring in 2018.