The fact that her life reflected so many other middle-class families in Britain was another likely factor contributing to the sense of shock around the country after her death. For many years prior, the media had portrayed typical drug users as being from broken homes in inner city areas and the "sink" council estates—or the former mining towns mostly in the north of England—where drug abuse had become commonplace since the decline of that industry and the rise in unemployment in the communities which had largely relied upon it. It was suggested that the pill she had taken was from a "contaminated batch". Not long afterward, a 1,500-site poster campaign used a photograph of a smiling Leah Betts (not a picture of her on her deathbed, as some sources erroneously claim) with the caption "Sorted: Just one ecstasy tablet took Leah Betts".