These changes were not popular with KDAY's listeners. Criticism arose over dropping live airstaff in favor of increased syndicated content and replacing hip hop music with the urban AC/talk format; listeners claimed the owners had ruined the legacies of both KDAY and The Beat. Those upset with the new approach predicted its demise as it was already tried unsuccessfully at KKBT; they also felt that Los Angeles could not support two adult R&B outlets (the other being KJLH, as KHHT was a rhythmic AC outlet aimed at Hispanics).