After receiving commercial success throughout Asia, Europe, and Latin America, Martin prepared his first English album in 1999 in an attempt to cross over to the United States market. The self-titled album, which debuted at number one on the "Billboard" 200 and sold 661,000 copies in its first week of release, became the most successful album debut on the "Billboard" charts by a Hispanic artist. It contained material by writers and producers such as Desmond Child, Diane Warren, William Orbit, George Noriega and his longtime childhood friend Draco Rosa. The album also featured special guests Madonna on the Spanish-English duet "Be Careful (Cuidado con mi Corazón)" and Sertab Erener on "Private Emotion". Two weeks after the album's release, Martin was featured on the cover of "Time" with the title "Latin Music Goes Pop!". Before the album's release, Janet Jackson collaborated with Martin for the Latin American version of "Ask for More", a promotional single and commercial released as part of an advertising campaign for soft drink company Pepsi.