In 2007, Chimel swapped ring announcing duties with Justin Roberts, becoming the ring announcer for the "ECW" brand. Chimel began announcing on WWE Superstars, and made his first appearance on the April 30, 2009 episode. After Justin Roberts left SmackDown to become the new ring announcer for the Raw brand, Chimel left ECW and returned to SmackDown for his second stint as ring announcer. He then became the announcer of the ECW brand when the last ECW announcer, Lauren Mayhew, quickly left the WWE, before returning to SmackDown.