In late 2011, AIA launched the Second to None federal budget education campaign to inform the general public and elected officials about the importance of the aerospace and defense industry and provide answers to what the predicted impacts of federal budget cuts, commonly known as sequestration, will have on the aerospace and defense industry. The campaign received significant media attention in 2012 for its efforts and competed as a finalist in 2012 for PRWeek Awards 2013's Public Affairs Campaign of the Year.