"Unfabulous"s main character is a teenager named Addie Singer (Emma Roberts), who writes songs about her life in middle school. Her best friends are Geena Fabiano (Malese Jow), who is interested in fashion and designs her own clothes, and the environmentally committed school basketball player Zack Carter-Schwartz (Jordan Calloway). They all attend Rocky Road Middle School in an unspecified East Coast city. However, in episode 34 "The Birthday" when Addie receives a letter from when she was 7 years old the address is listed as "Pinecrest, PA". Addie's older brother Ben (Tadhg Kelly) works at "Juice!", a smoothie bar where Addie and her friends often hang out after school.