In 1972, the station moved into its current Downtown Buffalo facility at 259 Delaware Avenue. In the early 1980s, in preparation of an ownership change, the station changed its call letters. At the time, the Federal Communications Commission (FCC) would not permit stations with different owners to share the same call sign. On May 1, 1983, WGR-TV added a "Z" to its call sign, thus becoming WGRZ-TV. Z was chosen because it looks like a 2. Less than two weeks later, Taft Broadcasting and General Cinema Corporation (which operated the Coral Television division) completed the trade deal that was first announced in December 1982. Taft gave channel 2 to General Cinema. In exchange, Taft acquired WCIX (channel 6) in Miami (now WFOR-TV on channel 4). Taft held on to 550 WGR and 96.9 WGRQ until 1987, when both stations were sold to Rich Communications. The AM station is now owned by Entercom Communications, while its former FM sister is now owned by Cumulus Media.