On February 26, 2014, it was announced that actress Jessica Lange would be the new face of "Marc Jacobs Beauty". In addition, it was announced that Lange would be featured in the brand's Summer/Fall print-ad campaign photographed by David Sims, and would also star in a short campaign film directed by Jacobs, to start streaming online May 5, 2014. Previously, Jacobs had dressed and interviewed Lange for "Love Magazine"'s fifth anniversary issue, and had her provide a spoken-word version of Happy Days Are Here Again as the soundtrack for his Autumn/Winter 2014 show.