Unlike the common pheasant, the blood pheasant is monogamous. Breeding season begins at the end of April when males begin their courtship by displaying in front of females by flying at each other breast-to-breast, biting wattles, or performing high leaps with kicks toward the other’s bill. Mate choice by females depends on factors like tail length, length of the ear tufts, and the presence of black points in the wattle, but neither wattle size or color nor the brightness of the plumage affect the females' choice.