The "naturalness" of informal design began to be noticed and developed by the British leisured class. Alexander Pope was an early proponent of less formal gardens, calling in a 1713 article for gardens with the "amiable simplicity of unadorned nature". Other writers in the 18th century who encouraged less formal, and more natural, gardens included Joseph Addison and Lord Shaftesbury. The evolution of cottage gardens can be followed in the issues of "The Cottage Gardener" (1848–61), edited by George William Johnson, where the emphasis is squarely on the "florist's flowers", carnations and auriculas in fancy varieties that were originally cultivated as a highly competitive blue-collar hobby.