The free rider problem is a primary issue in collective decision-making. An example is that some firms in a particular industry will choose not to participate in a lobby which purpose is to affect government policies that could benefit the industry, in assumption that there are enough participants that would cause a favourable change. Free rider problem is also a form of market failure, in which market-like behavior of individual gain-seeking does not produce economically efficient results. The production of public goods results in positive externalities which are not remunerated. If private organizations do not reap all the benefits of a public good which they have produced, their incentives to produce it voluntarily might be insufficient. Consumers can take advantage of public goods without contributing sufficiently to their creation. This is called the free rider problem, or occasionally, the "easy rider problem". If too many consumers decide to "free-ride", private costs exceed private benefits and the incentive to provide the good or service through the market disappears. The market thus fails to provide a good or service for which there is a need.