Supporting interpretations and explanations of contemporary conspicuous consumption are presented in "Consumer Culture" (1996), by C. Lury, "Consumer Culture and Modernity" (1997), by Don Slater, "Symbolic Exchange and Death" (1998), by Jean Baudrillard, and "Spent: Sex, Evolution, and the Secrets of Consumerism" (2009), by Geoffrey Miller. Moreover, "Hiding in the Light" (1994), by D. Hebdige, proposed that conspicuous consumption is a form of displaying a personal identity, and a consequent function of advertising, as proposed in "Ads, Fads, and Consumer Culture" (2000), by A. A. Berger.