Romania's first top ten result was achieved in , when Monica Anghel and Marcel Pavel finished ninth with their song "Tell Me Why". The country placed within the top 20 every year from to , claiming third place in with "Let Me Try" by Luminița Anghel and Sistem. , this remains Romania's best result in the contest, alongside Paula Seling and Ovi's entry "Playing with Fire", which also finished third. Since 2010, the country's only other top ten placement was in , when Ilinca and Alex Florea reached seventh place with "Yodel It!". was broadcaster Televiziunea Română's (TVR) first year to significantly invest in a performance; the costs for the use of graphics and special effects during the show for Ester Peony's "On a Sunday" amounted to 100,000 euros. Romania had previously introduced the first ever use of holograms at Eurovision in .