While the phrase tends to criticize scientists involved in creating the publicity, it has also been used to assert that the media bear responsibility in many instances. Even well-intentioned scientists can sometimes unintentionally create truth-distorting media firestorms because of journalists' difficulty in remaining critical and balanced, the media's interest in controversy, and the general tendency of science reporting to focus on apparent "groundbreaking findings" rather than on the larger context of a research field. Further, when results are released with great fanfare and limited peer review, basic journalism skills require skepticism and further investigation; the fact that they often do not can be seen as a problem with the media as much as with scientists who seek to exploit their power.