Historically, the telecast's viewership is higher when box-office hits are favored to win the Best Picture award. More than 57.25 million viewers tuned to the telecast for the 70th Academy Awards in 1998, the year of "Titanic", which generated a box office haul during its initial 1997–98 run of US$600.8 million in the US, a box office record that would remain unsurpassed for years. The 76th Academy Awards ceremony, in which "" (pre-telecast box office earnings of US$368 million) received 11 Awards including Best Picture, drew 43.56 million viewers. The most watched ceremony based on Nielsen ratings to date, however, was the 42nd Academy Awards (Best Picture "Midnight Cowboy") which drew a 43.4% household rating on April 7, 1970.