Cuby of "Z100-New York" wrote the song "captures the sound of the moment for Top 40 radio. This is one song that deserves a slot on programmers' crowded 4th-quarter playlists." Whitney Matheson of "USA Today" called it similar to the works of Sister Sledge, Destiny's Child and Nu Shooz songs, writing that, "while the No Scrubs-y vibe briefly tempted me to shout a dirty word and bare my navel, styrofoam phrases such as 'Don't be afraid to play my game' are more Teletubby than T-Boz." While reviewing their "Greatest Hits" album, Nick Levine of "Digital Spy" wrote that "Jerkins' slick, stuttering R&B numbers from the Forever album ('Holler', 'Let Love Lead The Way') fail to capitalise on the girls' very British sense of mischief, but it functions brilliantly on two levels."