The university was one of the first in the UK to raise money through a major public fundraising campaign, the Campaign for Oxford. The current campaign, its second, was launched in May 2008 and is entitled "Oxford Thinking – The Campaign for the University of Oxford". This is looking to support three areas: academic posts and programmes, student support, and buildings and infrastructure; having passed its original target of £1.25 billion in March 2012, the target was raised to £3 billion. The campaign had raised a total of £2.8 billion by July 2018.