After the commercial success of "Believe" (1998), Cher released her twenty-third studio album "not.com.mercial" in late 2000. It was sold exclusively online and had a "not commercial" sound, hence she did not consider it as an "official" follow-up to "Believe". The singer began work on her 24th studio album in 2000. She began giving hints of the album at the time, calling it "son of "Believe"" because "that's how I differentiate it in my mind", and elaborated that "If you liked "Believe", you're going to love the new one, because the new one is so much fun", calling it "so terrific". Cher commented about one of the songs she was considering for the album while recording it, saying she "almost killed" herself while she was dancing in the shower.