One of the most popular technologies in which transcoding is used is the Multimedia Messaging Service (MMS), which is the technology used to send or receive messages with media (image, sound, text and video) between mobile phones. For example, when a camera phone is used to take a digital picture, a high-quality image of usually at least 640x480 pixels is created. When sending the image to another phone, this high resolution image might be transcoded to a lower resolution image with fewer colors in order to better fit the target device's screen size and color limitations. This size and color reduction improves the user experience on the target device, and is sometimes the only way for content to be sent between different mobile devices.