The co-founder of Apple, Steve Jobs, disliked video games, but Apple has at times attempted to market the platform for gaming. In 1996, the company released a series of game-enabling APIs called Game Sprockets. In April 1999, Jobs gave an interview with the UK-based "Arcade" magazine to promote the PowerPC G3-based computers Apple were selling with then new ATI Rage 128 graphics cards, and describing how Apple was "trying to build the best gaming platform in the world so developers are attracted to write for it" and "trying to leapfrog the PC industry".