Until 1993, many area cable systems chose not to carry it due to a lack of compelling programming, poor signal quality or inadequate viewership—most notably Marcus Cable (now part of Charter Communications), the largest cable provider in Milwaukee's outer suburbs. On the systems that did carry it, it was relegated to a lower-tier slot; it aired on channel 29 on Milwaukee's Time Warner Cable system, and on channel 48 in outlying areas. Only with the requirements of must-carry launching that year was Weigel able to start the procurement process of more prominent cable coverage, though its channel position was still at the whim of each provider under that provision.