Brinkley used his new border blaster to resume his campaign for governor by using the telephone to call in his broadcasts to the transmitter. This approach did not work, and he lost yet another political campaign; he would lose again in 1934. Though Brinkley's American radio license had been revoked, XER's signal was so strong that it could still be heard in Kansas. In 1932, the Mexican government allowed Brinkley to increase his wattage to 150,000 watts. Several months later, Brinkley was allowed to increase to one million watts, "making XER far and away the most powerful radio station on the planet" that, on a clear night, could be heard as far away as Canada. According to accounts of the time, the signal was so strong that it turned on car headlights, made bedsprings hum, and caused broadcasts to bleed into telephone conversations. Local residents didn't even need a radio to hear Brinkley's station; ranchers reported that they received it through their metal fences and in their dental appliances.