According to Curt Smith's biography on Mel Allen entitled "The Voice: Mel Allen's Untold Story", when NBC lost the rights to the "Game of the Week" to CBS (who, unlike NBC, didn't broadcast regular-season games for all 26 weeks of the season) after the 1989 season, "TWIB", "sans" a strong anchor, proceeded to either lose markets or move to weaker, (often independent) stations. Even more so, "TWIB" was now (under the CBS umbrella) averaging a 1-2 rating and, in several places, airing at midnight (as opposed to, for example, WNBC New York at 1:30 p.m.; in this case, however, "TWIB" moved to WWOR, which had the rights to the New York Mets at the time, and aired on Sunday afternoons as the Mets' lead-in for their game telecasts).