Wanting to expand its coverage area, WMAQ needed a new stronger transmitter. A site for it was purchased outside of the city. In 1928, the new station transmitter was constructed in Elmhurst. It was also time to move the studios from the La Salle Hotel. Walter Strong, who by then had become the publisher of the "Daily News", had just finished construction of new building for his newspaper that included studio space for WMAQ. By September 1929, the station had moved to Daily News Building at 400 West Madison (today 2 North Riverside Plaza). In April 1930, WMAQ was organized as a subsidiary corporation with Walter Strong as its Chairman of the Board, and Judith Waller as Vice President and Station Manager.