In addition, the 1970s proved to be a fruitful period for the Sami people and joik music in particular, with what academics have coined the "joik renaissance". Specifically, the emergence of Sami-owned record company, Jårgalæddji, in Norway, that resulted from a collaboration between Sami musicians. As a result, it became easier for Sami artistes and producers to gain funding for their projects, with over 40 albums and cassettes of Sami and joik music released in that period. Sources of funding included not only private investors, but also the Norwegian and Swedish culture boards. This led to an unprecedented commercialization of Sami music, as well as the performance of joiking, which was a crucial focus of the Jårgalæddji. While the bankruptcy of this record company in the mid-1980s led to a slowdown in production of Sami and joik albums, such growth led to a resurgence of interest in traditional Sami culture and music.