In the 1680s things changed. All of a sudden, one could be a German patriot and openly embrace French culture — if only one stressed the fact that France's intellectuals were by now mostly critical of their own country's political repression and ambition. French dissidents published political journals, newspapers and books outside France on the international market. Germans bought and imitated them after the events of 1689 without the slightest feeling of national disloyalty. The new French authors propagated the very Europe which had come to Germany's assistance. The Great Alliance against France was produced and supported by the French press of the Netherlands. Marteau was the publisher of the Great Alliance and the new modern Europe fighting France, the hegemonic power striving for a "universal monarchy" over all its neighbours. The Marteau label became fashionable, and German publishers adopted it: it flourished, with translations of French Marteau books and with original German titles now appearing under the labels of Marteau, his Widow, his Son, and a growing line of virtual family members continuing the business.