Winston Churchill, British Prime Minister from 1940 to 1945, referred to the flag of the United Kingdom as the Union Jack. In March 1899, Churchill wrote to his mother from India about her plans to produce a new trans-Atlantic magazine, to be called "The Anglo-Saxon Review". The drawing at the end of this letter was deliberately facetious, teasing her for going down-market, and in the accompanying letter he wrote, "Your title 'The Anglo Saxon' with its motto 'Blood is thicker than water' only needs the Union Jack & the Star Spangled Banner crossed on the cover to be suited to one of Harmsworth’s cheap Imperialist productions."