Launched in 2004, Prayaas impacts the lives underprivileged students by directly providing them a higher quality of education through specially appointed teachers, with classes running out of the New Campus, as also through funding drives that enable students to move to better schools, in a hope for better education and better lives. The IIMA community actively helps the children with their homework and preparation for examinations. Additionally, the children use the campus' facilities and participate in activities like painting, dance, crafts, etc.