In the early 19th century, Joseph Pschorr and Maria Theresia Hacker established Hacker-Pschorr as one of the biggest breweries in Munich. In 1813, they built the „Hacker-Keller“ in Landsbergerstraße in Munich, the biggest storage cellar in Germany. The huge brewing and storage cellar is 4,000 square meters big and has a storage area of over 35,000 hectoliters. When Joseph Pschorr died, his two sons Georg Pschorr and Matthias Pschorr Sr. divided his estate by each assuming one of the two separate breweries.