In 2006, a commercial development began construction with a Sainsbury's supermarket as a focus. This supermarket is double the size of the previous one and was intended to have a significant impact on the town by drawing more visitors from outlying villages. The impact was projected as being positive, aimed at preventing the town becoming a commuter town and retaining some commercial activity. An action group, "Wantage Rejuvenated", is being sponsored by the town's chamber of commerce to try to bring business back into the area and inject new life into the town.