In 1997 the then promoters of HOYS went bankrupt. Grandstand Media Ltd were based at Wembley and with help from the shows existing supporters, officials and sponsors the show went on that year under Grandstand Media Ltd. Following the 1997 show, Grandstand Media obtained a long license from British Showjumping to run the show in its entirety and they have since revitalised the presentation and content including a special celebration in 1998 to commemorate the fiftieth show. Horse of the Year Show remains a National Institution, the finale to the showing year and the climax to the domestic show jumping year