A tram was installed along Florida Street in the 1890s, and it soon became a leading commercial artery in Buenos Aires. Vehicular traffic was barred during business hours in 1911 by request of the growing number of shop owners along Florida, and in 1913 the tram was dismantled to pedestrianize a section of the street. The 1914 inaugural of the Gath & Chaves department store coincided with the inaugural of Harrods Buenos Aires, the only overseas branch of Harrods, and the illuminated spire topped Galería Güemes. The merger of Gath & Chaves and Harrods in 1922 created two of the most ornate institutions of their kind in the Americas. Florida Street also became the address for a number of important corporate headquarters during the 1920s, including BankBoston Argentina and "La Nación", the nation's leading news daily at the time. Lavalle Street, which intersects Florida, became a focal point of local cinema houses beginning in the 1930s.