After negotiating the construction of the branch line, Gates sold the Needmore operation to Richard Orme Campbell (1860–1912), who renamed the operation the "Campbell Coal and Coke Company". He renamed the town of Needmore after his son, who was also named Richard Orme Campbell (the name "Orme" was the maiden name of the elder Campbell's mother, Virginia Orme). Along with mining facilities, Campbell built a commissary, an office building, workers' cottages, schools, and a hotel. Within a few years, the town had grown to several thousand residents.