Over the next 30 years, Miller trained Schurz in virtually every aspect of the newspaper's operations. In the late 1920s, it was Schurz’s idea to focus on the area’s west side to boost readership. Schurz served as business manager of the Tribune, station manager of WSBT Radio and, finally, as editor and publisher of the Tribune from 1954 to 1972. He was instrumental in moving the company into television with WSBT-TV, the nation’s oldest UHF station, which first broadcast on December 21, 1952. During the 1960s and 1970s, he led the company in acquiring additional newspapers and television stations, extending the "Tribune" properties coast to coast. In the "Tribune" organization he held the offices of vice president (1929-46), secretary and treasurer (1946-57), president (1957-75), and chairman of the board (1975-76). In 1976, he became chairman of the board of the newly constructed organization, Schurz Communications Inc. He received an honorary degree from the University of Notre Dame in 1972.