Fiat launched a take-over bid in October 1969. It was accepted by Lancia as the company was losing significant sums of money, with losses in 1969 being 20 million. This was not the end of the distinctive Lancia marque, and new models in the 1970s such as the Stratos, Gamma and Beta proved that Fiat wished to preserve the image of the brand it had acquired. Autobianchi, bought by Fiat Group just a year before, was put under the control of Lancia.