Although they did not contain any microprocessors, but were built around transistor-transistor logic (TTL), Hewlett-Packard calculators as far back as 1968 had various levels of programmability comparable to microcomputers. The HP 9100B (1968) had rudimentary conditional (if) statements, statement line numbers, jump statements (go to), registers that could be used as variables, and primitive subroutines. The programming language resembled assembly language in many ways. Later models incrementally added more features, including the BASIC programming language (HP 9830A in 1971). Some models had tape storage and small printers. However, displays were limited to one line at a time. The HP 9100A was referred to as a personal computer in an advertisement in a 1968 Science magazine, but that advertisement was quickly dropped. HP was reluctant to sell them as "computers" because the perception at that time was that a computer had to be big in size to be powerful, and thus decided to market them as calculators. Additionally, at that time, people were more likely to buy calculators than computers, and, purchasing agents also preferred the term "calculator" because purchasing a "computer" required additional layers of purchasing authority approvals.