WHIL first broadcast as WHIL-FM on September 5, 1979. Only a week later, Hurricane Frederic struck the Alabama Gulf Coast, rendering the station silent for some time thereafter due to transmitter and tower damage. From those rough beginnings, the station grew to provide one of the few non-commercial radio services available to the region with programming not designed for religious proselytization. In later years, it used the branding "Fine Arts Radio for the Gulf Coast," a summary of its mission and scope.