As well as sponsorship for the league itself, the Premier League has a number of official partners and suppliers. The official ball supplier for the league is Nike who have had the contract since the 2000–01 season when they took over from Mitre. Under its "Merlin" brand, Topps held the licence to produce collectables for the Premier League between 1994 and 2019 including stickers (for their sticker album) and trading cards. Launched in the 2007–08 season, Topps’ Match Attax, the official Premier League trading card game, is the best selling boys collectable in the UK, and is also the biggest selling sports trading card game in the world. In October 2018, Panini were awarded the licence to produce collectables from the 2019–20 season. The chocolate company Cadbury has been the official snack partner of the Premier League since 2017, and sponsors the Golden Boot, Golden Glove, and Playmaker of the Season awards.