Garbage used social media to raise awareness of the release, and to Record Store Day in general. The band shot a video where they professed their love for independent stores, and stated their earliest memories of shopping in them, while Manson wrote a statement about the importance of the continued existence of these stores, and of vinyl records: "In a world like ours, where we live increasingly isolated lives behind the lonely glow of our computer screens, Record Store Day reminds us all that an independent record store is worth protecting and fighting for. They are a haven and a harbour for all curious and wandering souls." Manson also tipped her hat to Patti Smith in the run-up to RSD 2013: "She is absolutely, without a doubt, one of my greatest inspirations. When I think I can't do things, I think about her and what she's achieved and what she continues to achieve on her own terms—always. That really inspires me. I don't know if she's aware of the cover we're releasing, or if she's aware that I covered "Kimberly" with Angelfish."