On August 1, 2018, the US Department of Treasury imposed sanctions on top Turkish government officials who were involved in the detention of Brunson. Daniel Glaser, the former Treasury official under Obama, said: "It’s certainly the first time I can think of" the U.S. sanctioning a NATO ally. On August 10, 2018, Trump imposed punitive tariffs against Turkey after an impasse over Brunson's imprisonment and other issues. The move prompted Erdoğan to say that the United States was "a strategic NATO partner for a pastor" and that the US' behavior would force Turkey to look for new friends and allies. The presidential spokesperson of Turkish President, İbrahim Kalın, tweeted that the US is losing Turkey, and that the entire Turkish public is against U.S. policies. In addition, the Uşak Province decided to stop running digital advertisement on United States-based social media platforms like Facebook, Google, Instagram, Twitter, and YouTube, canceling all of their ads as a response to US sanctions on Turkey. Turkey went on to say that it would retaliate against the raising of steel and aluminium tariffs by the U.S. administration (The US had already imposed 10 percent and 25 percent additional tariffs on aluminum and steel imports respectively from all countries on March 23, 2018, but on August 13, 2018, it added additional tariffs on steel imports from Turkey). Erdoğan said that Turkey will boycott electronic products from the US, using iPhones as an example. The Keçiören Municipality in the Ankara decided not to issue business licenses to American brands including McDonald’s, Starbucks and Burger King. In addition, Turkey decided to increase tariffs on imports of a range of US products, and on August 20, 2018, there were gunshots at the USA Embassy in Ankara. No casualties were reported and Turkish authorities detained two men suspects.