Asche most famously wrote and produced "Chu Chin Chow", starring himself and his wife, which ran for an unprecedented 2,238 performances, from 31 August 1916 to 22 July 1921. During the run, among other projects, he directed the hit London production of "The Maid of the Mountains". From 1922 to 1924 he toured in Australia with the J C Williamson company. As a result of his high-spending lifestyle, he was declared bankrupt in 1926. Though his success as a producer waned, he continued to direct and act, including in several films, until the mid-1930s.