Pura lies nestled in chestnut tree covered slopes of the Malcantone region of Ticino. Pura overlooks Lake Lugano and boasts impressive views of the mountains Monte Bre, Monte San Salvatore and Monte Generoso. Historically the village was covered in vineyards, although with very limited land available for building purposes coupled with the high cost of land has meant that over the years many of the vineyards have largely been built upon. Pura is considered to be a rural area and is only 15 minutes from the center of Lugano and located only 10 minutes from Agno Airport. Pura is only a 15-minute walk into Italy. Being close to the border, border security is important the Swiss, security is provided by border patrols (Guarda di Confine) and even high flying observational drones or UAV's.