Jillian launched her company Empowered Media LLC in 2008 and released her fitness video membership website called Fitfusion.com, often referred to as the Netflix of fitness, featuring top fitness and yoga trainers and celebrities including Dashama, Tara Stiles, Cassey Ho, Crunch Fitness, Jennifer Nicole Lee, Tone It Up, Zuzka Light, and others. Fitfusion is also associated and broadcasts on AT&T U-verse, BroadbandTV Corp, Bell Satellite TV Canada, and other TV channels, as well as Roku, Apple TV, and Fitness on Demand reaching audiences in Marriott, Hilton Worldwide and Shangri-La Hotels and Resorts.