Indices of American magazines and newspapers show relatively little usage of the term until 1995, when, during an election for Denver city council, Susan B. Casey ran with the slogan: "A Soccer Mom for City Council." Casey, who held a Ph.D. and managed presidential election campaigns, used the slogan as a way of assuring voters they could trust her to be "just like them," denoting herself as "everyneighbor." The phrase addressed anxiety about women's achievements, and the stereotype that smart, accomplished women were not able to manage professional careers while showing love for their family. Casey won the election with 51 percent of the vote.