In the form of the cable channel, basic pictorial tours of local homes and real estate classified by region or house types were presented using information compiled on a database used by both the channel and Shorewest's website, with narration given by agents encouraging viewers to call for more information on the property presented, along with limited advertising for partner contractors and programs from local homebuilders and mortgage providers. The VOD version of Shorewest TV (except for homes in Rock County, which is outside the Milwaukee viewing area) was discontinued with the launch of 58.4 in order to encourage viewership of the over-the-air channel and a common schedule allowing easy DVR recording of a regional block. Independent agencies affiliated with Shorewest (such as Sheboygan's Shorewest-United Realtors) continued to maintain a presence on their local VOD systems.