On February 1, 2021, Gray Television announced it had purchased Quincy Media for $925 million. The deal is expected to be completed later in the year. If the deal is approved by the Federal Communications Commission (FCC), KTIV will gain additional sister stations in nearby markets, including NBC/ABC affiliates KDLT-TV and KSFY-TV in Sioux Falls and fellow NBC affiliate WOWT in Omaha. It would also reunite KTIV with some former AFLAC sister stations, as AFLAC eventually merged into Raycom Media in 1997 and that company was purchased by Gray in 2019.