The store had a reputation for gentility and conservatism. It was regarded as similar to Marshall Field & Company in Chicago. Highlighting its sober reputation, the stores included a satellite location of Colonial Williamsburg's Craft House that sold classic colonial reproductions. Two lost treasures from the store are the famous Christmas windows, which rivaled those in the Lord & Taylor Building, a few blocks up Fifth Avenue, as well as the Charleston Gardens restaurant, which housed a full-sized facade of a Tara-like Charleston home. The St. David's location also had a Charleston Garden restaurant, as did the other branch stores.