When the Monkees became a hit in both television and popular music, Rafelson and Schneider in turn became famous. They used their success to achieve their initial goal of producing movies. The first, called "Head", also starred the Monkees, and was intended to lift both producers and stars to a new level. Unfortunately there was a falling-out between the two sides, with only Peter Tork showing up for the first day of filming, and by the time the completed movie was ready for release, the television series had been cancelled (after two seasons and two Emmy Awards), and the Monkees phenomenon appeared to be winding down. Schneider and Rafelson distanced themselves from the band even during the shoot (pointedly playing records by other groups around the set), and promptly involved themselves in other projects, including "Easy Rider".