The floral emblem for its home state of New South Wales, "Telopea speciosissima" has featured prominently in art, architecture, and advertising, particularly since Australian federation. Commercially grown in several countries as a cut flower, it is also cultivated in home gardens, requiring good drainage yet adequate moisture, but is vulnerable to various fungal diseases and pests. A number of cultivars with various shades of red, pink and even white flowers are available. Horticulturists have also developed hybrids with "T. oreades" and "T. mongaensis" which are more tolerant of cold, shade, and heavier soils.