Beese introduced Winehouse to his boss, Nick Gatfield, and the Island head shared his enthusiasm in signing her. Winehouse was signed to Island, as rival interest in Winehouse had started to build to include representatives of EMI and Virgin starting to make moves. Beese told HitQuarters that he felt the reason behind the excitement, over an artist who was an atypical pop star for the time, was due to a backlash against reality TV music shows, which included audiences starved for fresh, genuine young talent.