The "Southfields Triangle" is a series of roads and streets that (somewhat) resemble a triangle. It covers the area from Standen Road in the south (bordering on the historic Coronation Gardens) up to Granville Road in the north, and Pulborough Road in the west across to Merton Road in the east. The "Southfields Triangle" consists almost entirely of Victorian and Edwardian houses. In 1904, the Frame Foods babyfood company opened its factory in Standen Road. The building is in a distinctive art nouveau style, with green ceramic tiles and the slogan 'Nourish and Flourish' on the exterior. The building is Grade II listed and has been converted into luxury flats. Standen Road was also the home of the Ault & Wiborg printing ink factory, and is the only street in the area where the some homes with south-facing gardens border Coronation Gardens, giving them a calm, rural feel.