In the late 1990s beer sales in Israel totaled , of which Tempo accounted for 73%. The malt beverage industry generated a separate in sales. Between 1992 and 1997 the share of international labels in the market grew from 9% to 36%, with a concomitant decline in the share of domestic labels over the same period from 91% to 64%. The value of Israel's beer market was estimated at in 2009. Its size in 2010 was estimated at 950,000–1,000,000 hectoliters, up from 800,000 in 2005.