A philanthropist, Ritchie oversees The Kid Rock Foundation, a charity which raises funds for multiple causes, including campaigns which sent "Kid Rock care packages" to U.S. military personnel stationed overseas. Ritchie is an advocate for affordable concert tickets, and makes an effort to try and sell tickets to his performances for as low as possible to encourage increased concert attendance for lower income consumers and discourage scalping. Instead of getting paid for the show, he gets a percentage of concession and ticket sales.