The company undertook all marketing activities. They publicized the community's many attractive features through brochures, maps, and newspaper ads, as well as direct personal sales. Prospects were provided transportation from the city and greeted with a reception. Visitors were also offered overnight accommodations. In 1891, Sears invited about 20 of his personal friends, prominent bankers and Chicago businessmen to a picnic luncheon on Kenilworth's lake shore. Lots were offered at $60 an acre; significantly above the $15 an acre for similarly located property nearby. Some laughed, but the property did sell within 12 months. This planned community attracted widespread attention and was visited by many noted architects attending the 1893 Columbian Exposition in Chicago.