All fifteen NRL club captains featured heavily in the television and outdoor ads holding aloft the Telstra trophy. Eight young real life fans also featured in the TV commercial reflecting the origins of the game from backyard football scenes to Sydney beaches. Each was a fan of one of eight clubs who had not till then won the Telstra Premiership trophy and four different broadcast versions of the ad told the stories of their love of the game and each's dream of their own team's victory.