The band attracted media attention in March 2007 through the campaign "Bum Rush the Charts", in which one of their songs was promoted through podcasting and blogging. The aim of this was to harness independent media and music to promote unsigned bands and to raise money for a scholarship fund. As a result of this effort, on March 22, 2007, the single "Mine Again" was purchased over 14,000 times in the United States. The iTunes charts represent a weekly average of purchases, not just “a snapshot of the previous 24 hours’ worth of sales,” as a spokesman for Apple reported in "The Washington Post" about the campaign. “Mine Again,” however, still cracked the top 100 songs on the U.S. chart at No. 99, and peaked at No. 11 on the U.S. rock chart. The campaign had a significant international impact, selling songs in every country in which iTunes has stores and pushing "Mine Again" to No. 53 on the Canadian chart (#10 rock), No. 15 in the Netherlands (#2 rock), and No. 73 in Germany (#12 rock), among others. The song broached the iTunes rock charts in eleven additional countries as well. Songs from the album also became popular on the PMC Top10 podcast, with three of them reaching the site's year-end Top 10: "Mine Again" (#8), "Broken Heart" (#6), and "Hole in My Heart" (#5).