In addressing why conservatives and liberals choose different issues as the focus of their campaigns, Lakoff claims that this too finds explanation in the context of his model. In the 1994 elections, the Republican focus on "family values", while the Democrats largely ignored this framing, is key to Lakoff. He views this discrepancy as a sign that conservatives understand the "Country is a Family" metaphor that lies behind people's views of politics much better than liberals do. And, by extension, this has been key to the success of the Republican Party.