A new business model of popular music industry began, when Kashiwano Seijiro, who led the Taiwan branch of Columbia Record Company, began to market their records in new ways, such as marketing songs with the promotion of silent movies. Kashiwano also recruited and made popular musical talents such as Teng Yu-hsien, Yao Tsan-fu (), Su Tung (), Lee Lim-chhiu, Sun-sun and others. They produced important titles such as "Bāng Chhun-hong" ("Longing for the Spring Breeze") and "The Torment of a Flower" ("Flower of a Rainy Night"). Equally competitive was the Taiwan branch of Victor Records, delegated by the influential Lin Ben Yuan Family, and headed by Chang Fu-hsing. With talents such as Chen Ta-ju (), Victor produced important titles such as "White Peony" ().