On March 7, 2018, the band announced the album's title, "Attention Attention", and released its first single, "Devil". "Devil" would eventually reach number 1 on the Active Rock and Mainstream Rock charts. "Attention Attention" was released on May 4, 2018 and was Shinedown's first album to be produced and mixed entirely by a member of the band (Eric Bass). The album debuted at number 1 on the Top Rock Albums, Hard Rock Albums, and Alternative Albums charts. It was the second time the band had achieved that feat ("Amaryllis" also topped all three charts). It has thus far peaked at number 5 on the "Billboard" 200 chart, selling 61,000 units in the process. On April 5, a second song, "The Human Radio" was released as a promotional single, accompanied by a music video.