In the early 1980s, Vincent J. McMahon's son, Vincent K. McMahon, began assuming the reins of the promotion from his father. The elder McMahon asked his son to take care of long-time employees who had been loyal to him. The younger McMahon agreed, and in 1982, Vince bought Marella's shares in the company in exchange for a guarantee of lifetime employment. As he had been to his father, Marella became a close confidant of the younger McMahon, and assumed a prominent backstage role within the then WWF. Marella would then become an announcer for the WWF starting in 1982. In addition, McMahon needed a new commentary team to head up his television programming, and installed Marella with the recently retired Jesse "The Body" Ventura in 1985.