Kaye-Smith Broadcasting sold WUBE-AM-FM to Plough Broadcasting in the late 1970s, with Plough selling the stations to DKM Broadcasting in 1984. Two years later, both WUBE and what was then WDJO were sold to American Media. In 1991, American Media sold the stations to National Radio Partners, which later changed its name to Chancellor Media, and then to AMFM, Inc. in 1999. The following year, due to AMFM's merger with Clear Channel Communications, WUBE-FM was sold to Infinity Broadcasting (which became CBS Radio in December 2005), while their AM sister was sold to Blue Chip Broadcasting. CBS sold WUBE to Entercom on August 21, 2006, along with CBS Radio's other Cincinnati stations.