WDJT's CBS affiliation sent the area's cable systems scrambling to add the station or give it a higher profile slot. It took until March 1995 for some portions of Marcus Cable's service area to pick up the station, though outer portions of the market had access to WISC, WFRV or WBBM as a second CBS signal depending on their location. Viewers in these areas who did not have set-top antennas thus missed several major events to which CBS held the rights, including the PGA Tour, the Grammy Awards, the Daytona 500, Big Ten Conference basketball, and the NCAA men's and women's basketball tournaments.