On April 2, SXSW announced a joint venture with Amazon Prime Video to launch a film festival collection. Filmmakers scheduled to screen films at SXSW were notified April 2, and will be able to opt in; those who do so will see their films play exclusively on Prime Video in the U.S. for the 10-day "virtual film festival," which Amazon will likely launch in late April. The online event will be available in front of the Prime Video paywall and free to U.S. audiences.