During the 1987 general election, Tebbit and Saatchi & Saatchi spearheaded the Conservative campaign, focusing on the economy and defence. However, when on 'Wobbly Thursday' it was rumoured a Marplan opinion poll showed a 2% Conservative lead, the 'exiles' camp of David Young, Tim Bell and the Young and Rubicam firm advocated a more aggressively anti-Labour message. This was when, according to Young's memoirs, Young got Tebbit by the lapels and shook him, shouting: "Norman, listen to me, we're about to lose this fucking election". In his memoirs, Tebbit defends the Conservative campaign: "We finished exactly as planned on the ground where Labour was weak and we were strong—defence, taxation, and the economy". During the election campaign, however, Tebbit and Thatcher argued. Tebbit had already informed Thatcher at the beginning of the campaign that he would leave the government after the election to care for his wife.