The 'livery launch' for the RA107 took place at the Natural History Museum in London and showed a completely new take on the look of a Formula One car. Honda's 2007 paint scheme did not use sponsorship branding but instead is focused on Honda's environmental desires. The car has been dubbed by some as 'The Honda Earth car' and the car's livery depicts the planet Earth against the black background of space, with the only logos on the car being the Type R Honda 'H', and the Bridgestone logo, all at the very front of the car. On the rear wing is the web address of environmental awareness website My Earth Dream, launching on 27 February 2007. This is the first time in 30 years that a Grand Prix car has gone to the grid without a sponsored permanent livery. At the end of the year Honda were awarded with an environmental award for the "Earth Car" campaign.