The 2013 SXSW Interactive saw another huge jump in registration, now with 30,621 paying attendees. This was over three times the number that had attended in 2008 (9,000), just five years previously. The keynote talk for the 2013 SXSW Interactive was given by SpaceX CEO Elon Musk. The "Screenburn" and "Arcade" components were renamed to "SXSW Gaming" and "SXSW Gaming Expo", respectively. The Interactive conference had an increased corporate presence, featuring major participation by Samsung, 3M, Target, American Airlines, Adobe Systems and AT&T, among others. According to CNN, CBS and CNET called Grumpy Cat the undisputed "biggest star" of SXSW Interactive over Musk, Al Gore and Neil Gaiman.