Jacobs revisited this approach for the Marc Jacobs Spring 2016 advertising campaign, describing the concept as a fashion story representing a "series of connected events; a visual narrative. It is a personal diary of people who have and continue to inspire me and open my mind to different ways of seeing and thinking. The spectrum of individuals photographed in our Spring/Summer 2016 ad campaign represent a celebration of my America." Adding, "The people featured in our campaign personify this collection of fashion through their individuality. Collectively, they embody and celebrate the spirit and beauty of equality." Dena Silver, from The Observer.com, called it "the best campaign of the Spring 2016 season." She then elaborates about what makes this campaign notable: "The designer (Marc Jacobs) has handpicked a star studded cast of his family members to model the Americana gear from this collection." Adding "Technically speaking, none of the people in this series of photographs are related to Mr. Jacobs by blood, but rather, they're people who mean a lot to the Marc Jacobs brand." The Marc Jacobs Spring 2016 advertising campaign featured Lana Wachowski, Sandra Bernhard, Bette Midler, Juliette Lewis, Christina Ricci, Sky Ferreira, Bella Hadid, and Emily Ratajkowski as well as lesser known artists Vincent Michaud, Oli Burslem, and Milk, a contestant from RuPaul's Drag Race, as well as several runway models.