Intended to advertise the tournament primarily in Germany, the Organising Committee named four national Women's World Cup ambassadors: former German internationals Britta Carlson, Renate Lingor, and Sandra Minnert, as well as shooting Paralympics gold medallist Manuela Schmermund. In October 2009, former U.S. international Mia Hamm was presented as the World Cup's international ambassador. Each host city except for Berlin also named two city ambassadors. They include footballers Matthias Sammer, Karl-Heinz Riedle and Rainer Bonhof, fencer Britta Heidemann or biathlete Magdalena Neuner.