Located in the land-locked Austria-Hungary region, the company had no direct access to colonies in tropical regions with rum or easy access to rum importation. To make a rum-like product, the production at the time replaced the sugarcane molasses aroma with a mixture of flavorants and coloring added to alcohol from sugar beets, which came to be known as "Inländer-Rum" ("domestic rum"). This historic substitute created a distinctive product that smelled primarily of butterscotch and vanilla. It became a regional specialty and favorite, later being awarded a gold medal at the 1900 Exposition Universelle in Paris.