In 1967, Pink Floyd published "Arnold Layne", a song about a clothes-stealing transvestite, introducing a new concept in pop music, psychedelia. Like Andy Warhol did with The Velvet Underground in the US, they turned their shows into multimedia spectacles. Warhol came up with the idea of projecting films on the background of the stage. With Peter Jenner seeing Pink Floyd as the English version of the Velvet Underground, they decided to use this medium to illustrate the songs they were singing, projecting what effectively were the first music clips on a large screen behind the band. The shows grew ever more weird, and others followed. David Bowie was inspired by the weirdness of Velvet Underground and the madness of Pink Floyd's Syd Barrett (as exemplified by his Jugband Blues). Bowie created an alter-ego named Ziggy Stardust, which gave him an excuse to dress up on stage. Genesis' Peter Gabriel took Bowie's stage act even further dressing in even