Just weeks before its inaugural broadcast Walter A. Strong, then business manager of the "Daily News", realized the station would need a manager. Strong knew a young woman with some ad agency experience named Judith C. Waller. He called her and said, “I’ve just bought a radio station; come down and run it.” Waller protested that she didn’t know anything about running a station. Strong replied “neither do I, but come down and we’ll find out.” Waller was hired in February 1922. She went on to have a long and distinguished career in broadcasting.