Most of the Turkish films produced before 1950 were projects initiated by import companies owned by local families, most notably İpek Film, a daughter company of the İpek Merchandise, an import company that was advertising in Ottoman literary journals such as "Servet-i Fünun" as early as the 19th century. Another important company in the early era of Turkish cinema was Kemal Film, a company whose continuous presence as a leading import company has been often overlooked for a few local films it produced during the 1920s. (The founders of Kemal Film bought their first film camera on loan from the Ipek Merchandise). Both companies were the strongest film distributors until the 1950s and the only companies that were financially sound enough to produce films themselves, with low risks for financial failure as they already were in possession of a distribution system and theatre chains that guaranteed a return on investment.