"RoboCop" was released on VHS in early 1988, priced at $89.98. Orion promoted the film by having former United States President Richard Nixon shake hands with a RoboCop-costumed actor. Nixon was paid $25,000, which he donated to Boys Club of America. The film was a popular rental, peaking at number 1 in mid-March 1988. Demand for rentals outstripped supply as estimates suggested there was one VHS copy of a film per 100 households, making it difficult to find new releases such as "Dirty Dancing", "Predator", and "Platoon"; the longest waiting list was for "RoboCop". VHS sales were estimated at $24million. "RoboCop" was one of the earliest film releases in the S-VHS video format, priced at $39.98, and was offered as a free incentive when buying branded S-VCR players.