The festival had been held annually in the late summer since 2004, in a small country park called 'Robin Hill' on The Isle of Wight. The event was organized by Rob da Bank and was an offshoot of his Sunday Best record label and club nights. Creative Director and wife Josie da Bank and co founders / partners John Hughes, Ziggy Gilsenan and Ben Turner were also involved in organising the event. The Isle of Wight holds more carnivals per capita than anywhere else in the United Kingdom.