"Fuck" begins with a segment from the 1965 propaganda film "Perversion for Profit", followed by a clip from "SpongeBob SquarePants" (specifically, from the episode "Sailor Mouth") which states that the word can be used as a "sentence enhancer". The documentary includes commentary from film and television writers Kevin Smith and Steven Bochco; comedians Janeane Garofalo, Bill Maher, Drew Carey and Billy Connolly; musicians Chuck D, Alanis Morissette and Ice-T; political commentators Alan Keyes and Pat Boone; and journalists and Judith Martin. The word "fuck" is used 857 times during the film.