In December 2008, Live 105.3 changed its format to include more live sports programming, and Martin was eliminated during the switch. Subsequently, his former staffer spoke out against him. "Stuff he'd say to us on the air he wouldn't say to us in the hall, because he's a coward," says J.D. Ryan, Martin's radio right-hand man for 25 years. "To him everything was a bit, but eventually he crossed the line. It became personal. He made it clear that being successful wasn't enough. For him to be truly happy, those around him also had to fail miserably."