Known as Persimmon Hollow for the wild persimmon trees that grow around the natural springs, the area was originally accessible only by steamboat up the St. Johns River. It was settled in 1874 by Captain John Rich, who built a log cabin. Henry Addison DeLand, a baking soda magnate from Fairport, New York, visited there in 1876, and envisioned building a citrus, agricultural and tourism center. That year he bought land and founded the town, naming it after himself. He sold his northern business and hired people to clear land, lay out streets, erect buildings and recruit settlers, most of whom came from upstate New York. (DeLand never lived in the city year-round.)