Mitchell's song, "Don't You Think It's Time", from the "Suburban Songbook" album, was selected for a new Telstra initiative in June 2014 that was primarily conducted on the Internet. The collaboration was a competition in which Australian musicians, who were not signed to a music company at the time of submission, were invited to submit their version of the song to see if the composition can reach the "number one" position on the Australian singles chart; hence, the title "2nd Chance Song". EMI, the music company that Mitchell remains signed with, was responsible for recording and distributing the winning entry. Four other Australian artists — Sheppard, Megan Washington, Luke and Katy Steele, and Illy — recorded versions of the song for the competition, which can all be seen on YouTube. When the song was originally released, it reached the 22nd position on the Australian singles chart and was responsible for launching Mitchell's solo career.