Thus Blumer advocated for sociological research that sympathetically and subjectively incorporates the viewpoints of the subject, therefore pushing for a micro-sociological approach. Concluding that there is little validity in research that attempted to understand the social world objectively, Blumer felt that objective interpretations of society are intrinsically bias to the researchers social location and thus have little empirical value. To truthfully uncover the social realities of individuals different from one's self, an observer must be mindful of their framework and be open to different understanding of social reality.