Perhaps one of ABC's first truly popular daytime series, along with the game show "Let's Make a Deal" (which had moved from its original home NBC in 1968), "Dark Shadows" found its demographic niche in teenagers coming home from school in time to watch the show at 4 p.m. Eastern/3 p.m. Central, where it aired for almost all of its network run, the exception being a 15-month stretch between April 1967 and July 1968, when it aired a half-hour earlier. Originally, it was aired in black-and-white, but the show went into color starting with the episode broadcast on August 11, 1967. It became one of ABC's first daytime shows to actually win the rating for its timeslot, leading to the demise of NBC's original "Match Game" and Art Linkletter's long-running "House Party" on CBS, both in 1969.