From 1913 to 1927, the theatre was the home of the "Ziegfeld Follies", whose producer, Florenz Ziegfeld Jr., maintained an office in the building, and operated a nightclub on the roof. "George White's Scandals" and Eva LeGallienne's Civic Repertory Theatre were subsequent tenants. It was used as a movie theatre beginning in 1937, closed in 1985, and was leased by The Walt Disney Company and renovated by Hardy Holzman Pfeiffer in 1995–97 to be the flagship for Disney Theatrical Productions presentations on Broadway.