Gunter's Tea Shop was established in 1757 at Nos. 7–8 Berkeley Square by the Italian Domenico Negri. Robert Gunter took co-ownership of the shop in 1777, and full ownership in 1799. During the 19th century it became a fashionable place to buy cakes and ice cream, and was well known for its range of multi-tiered wedding cakes. The shop moved to Curzon Street in 1936 when the eastern side of Berkley Square was demolished, until closing in 1956. The business as a whole survived until the late 1970s.