The use of commercial sponsorship for the large-scale tours and concerts of the 1970s, a practice that continues, has caused the music to pick up the pejorative label of being "corporate rock". Writer Chris Smith argued that the style dehumanized listeners, setting them up as passive recipients rather than allowing them to truly engage with musicians, and additionally put different bands in a position akin to homogenized products. It is also been regarded as essentially malign capitalist propaganda. The distance between taste-makers' judgment of certain groups as "uncool" and their mass audience appeal had existed since the style's origins after the ending of the 1960s, and a wide variety of other dismissive terms have been used such as "dad rock".