Gannett acquired WGRZ-TV and WZZM-TV in Grand Rapids, Michigan from Argyle II in a 1996 swap deal that saw KOCO-TV in Oklahoma City and WLWT in Cincinnati being traded by Gannett to Argyle II. The deal was triggered by issues from cross-ownership rules related to Gannett's ownership of "The Cincinnati Enquirer" and the "Niagara Gazette", as well as cross-ownership rules related to Gannett's 1995 acquisition of Multimedia Cablevision in the Oklahoma City market. In January 1997, seven months prior to Argyle II's merger with the broadcasting unit of the Hearst Corporation, the deal formed Hearst-Argyle Television (which Hearst now wholly owns under the name Hearst Television). WGRZ dropped the "-TV" suffix in 2009.