"We Are the World" was promoted with a music video, a video cassette, and several other items made available to the public, including books, posters, shirts and buttons. All proceeds from the sale of official USA for Africa merchandise went directly to the famine relief fund. All of the merchandise sold well; the video cassette—entitled "We Are the World: The Video Event"—documented the making of the song, and became the ninth best-selling video of 1985. All of the video elements were produced by Howard G. Malley and Craig B. Golin along with April Lee Grebb as the production supervisor.