It is unclear whether Hadrian genuinely believed that Antinous had become a god. He would have also had political motives for creating the organised cult, for it enshrined political and personal loyalties specifically to him. In October 131 he proceeded to Athens, where from 131/32 he founded the Panhellenion, an attempt to foster Greek self-consciousness, erode the feuding endemic to the Greek city-states, and promote the worship of the ancient gods; being Greek himself, the god Antinous helped Hadrian's cause in this, representing a symbol of pan-Hellenic unity. In Athens, Hadrian also established a festival to be held in honour of Antinous in October, the Antinoeia.