On August 3, 2009, Channel 14's call letters were changed to KBVO, named after the University of Texas at Austin's mascot, "Bevo". (Prior to being reassigned for use by Channel 14 repeater station KBVO-CA in 1995, the callsign had originally been used on UHF channel 42 from its December 1983 sign-on as an independent station until it became a CBS affiliate, accordingly adopting the KEYE-TV call letters, in July 1995.) Subsequently, on October 21, KBVO took over as the Austin-area affiliate of MyNetworkTV, assuming the programming rights from KNVA, which had carried it on a tape delayed basis since the network-turned-programming service launched in September 2006 (initially airing from 9:00 to 11:00 p.m. after CW prime time programming, before temporarily being shifted one hour later after KNVA debuted a KXAN-produced 9:00 p.m. newscast on September 21, 2009). Until fellow charter MyNetworkTV affiliate WKTC in Columbia, South Carolina added a primary affiliation with The CW in August 2014, KNVA was one of two American television stations (not counting a handful of others that carry both networks on separate subchannels) that carried programming from both The CW and MyNetworkTV. (The other, KWKB in Iowa City, Iowa, continued to carry the full schedules of both netlets/programming services for another two years until it also chose to disaffiliate from MyNetworkTV and become an exclusive CW affiliate in 2016.)