The network also began to increase its focus on programs dealing with paranormal topics and investigations; on October 30, 2015, it aired "Exorcism Live"—a live special broadcast from the St. Louis site of the exorcism of Roland Doe, featuring the cast of "Ghost Asylum" and Chip Coffey. The March 4, 2016 premiere of "Paranormal Lockdown" was among the highest-rated series premieres in the channel's history, which prompted further growth in the channel's focus on paranormal series. Destination America underwent a rebranding in 2017, with on-air presentation carrying a darker and "uneasy" atmosphere (including a signature "glitch" effect) to reflect its change in programming direction.