In September 2011, XHRM promoted one of its on-air personalities, Todd Himaka, to music director. In following months, the station began leaning towards Rhythmic AC. This followed Z90.3, Channel 933, and Q96 all tweaking their formats in the Contemporary hit music direction, away from Mainstream Top 40/Dance Top 40, mostly to compete with KEGY. In December 2012, XHRM picked up new competition in the form of KSSX, which happens to reside at the 95.7 frequency that was the previous home of XHRM's current format.