Throughout the decade, Hogan appeared on British television in advertisements for Foster's Lager, in which he played an earthy Australian abroad in London. The character's most notable line (spoken incredulously at a ballet performance) "Strewth, there's a bloke down there with no strides on!", followed Hogan for years, and the popularity of its "fish out of water" humour was repeated with his next endeavour. In another advertisement from the same Foster's series, Hogan's character is approached in a London Tube station by a Japanese tourist who asks, 'Do you know the way to Cockfosters?' (referring to an area in North London), to which Hogan replies (with a puzzled look on his face): "Drink it warm, mate."