In 1949, Magill returned to Athens to take the job of sports information director for the University. His passion for the Bulldogs was evident as he personally covered every sport on campus. In the 1950s, the Bulldog football team was struggling under legendary coach Wally Butts. And as the wins became fewer, so did the number of people in the stands. To help out his alma mater, Magill traveled all over Georgia, setting up Bulldog Clubs along the way. He also founded "The Georgia Bulldog" newspaper in 1950. Before long, nearly half of Georgia's counties had local chapters of Magill's club, and interest in the Bulldogs soared. Magill continued to serve as executive secretary of the club for decades.