Despite rumors that he might retire or leave for the USFL, Williams expressed the desire to play the rest of his career as a Buccaneer before going into coaching, with an eventual goal of succeeding Eddie Robinson as coach of Grambling. The Buccaneers made an offer that owner Hugh Culverhouse called "generous" and said would place Williams among the five highest-paid NFL quarterbacks. Williams' agent denied this, saying that the Buccaneers' offer was for substantially less than several quarterbacks make, was less than what his client Joe Namath had received from the New York Jets in 1975, and that the Buccaneers should be embarrassed by it. Williams made two different salary demands during the negotiations, raising his demands when hearing about the salaries paid to Dan Fouts and to rookies John Elway and Tony Eason. The team made a second offer that was described by negotiator Phil Krueger as comparable to that paid to Atlanta Falcons quarterback Steve Bartkowski. Williams rejected this offer and began to speak of the USFL as a definite alternative. Williams' demands were in the range of $800,000 to $900,000. When Williams rejected the Buccaneers' offer, they traded the following year's first-round draft pick to the Cincinnati Bengals for backup quarterback Jack Thompson. Williams interpreted the move as a message that the team was no longer interested in his services, and suggested that the team's willingness to deal first-round draft picks was a sign of their reluctance to pay for top-quality talent. It is believed that, as a traditionally low-paying team (25th lowest of the 28 teams, according to union figures), the Buccaneers' salary structure would be disrupted by meeting Williams' demands, which might result in higher salary demands from Pro Bowlers such as Lee Roy Selmon and Jimmie Giles. It was later pointed out that the revenue lost through declining ticket sales would have more than covered the $200,000 gap between what Williams had demanded and the team had been willing to pay.