Originally, the awards show was part of the Consumer Electronics Show (CES) in Las Vegas, but it grew and garnered more attention over time, allowing it to be established as a separate event in the 1990s. The event started out as the "Adult Software exhibition" of the show, which attracted as many as 100,000 visitors in addition to those attending CES. When the show became a separate event, it initially moved to Caesar's Palace, but it has since moved to other Las Vegas venues.