Coinciding with shifts in formatting on the air, Brave New Radio expanded its digital reach through various social media platforms and an intensive visual rebranding process. In March 2018, the station was awarded for its unique use of Instagram and Spotify to capture audience. The visual rebranding maintained the tower logo that had been an important part of Brave New Radio since its inception in 2008 and simplified the iconography for a more modern look. The WP88.7 and FM were removed and the fonts were updated to match the contemporary design of the tower. The word new is bolded in the logo instead of brave in order to capture the station's focus on fresh, new, original music.