The magazine also produced several important artists in the local scene, such as Severino Reyes, Vicente A. Dizon, and Antonio S. Velasquez. It had a specific impact upon artist Francisco Coching, who grew up with the magazine and its stories. In the 1920s, "Liwayway" conducted a literary contest to find newer talents to feature in their magazine, one of which was Coching's father Gregorio Coching who won for his novel "Sanggumay" in 1925. Coching began working as an apprentice for the magazine in 1936, working on photo-engraving and inking layouts for advertisements and later going on to illustrating covers for the magazine in 1937. In 1946, "Liwayway" published his comic serial "Hagibis", which was later adapted into a movie in 1950 starring Fernando Poe Sr.