In June 2011, rival cable news channel CNN began programming in the 5 a.m. hour, with a one-hour extension of "American Morning" titled "Wake Up Call", which was replaced in January 2012 following "American Morning"s cancellation by the two-hour "Early Start". MSNBC already had started its news programming at that hour with two half-hour shows: "Morning Joe First Look," a general news program which had aired since the mid-2000s, and "Way Too Early with Kasie Hunt" (which leads into "Morning Joe"), which debuted in July 2009. In March 2012, Fox News confirmed that it was expanding its morning programming to begin at 5 a.m. The new one-hour show was named "Fox & Friends First" and serves as a lead-in to "Fox & Friends". It debuted on March 5, 2012.