Recently there have been efforts to revitalize rural communities facing depopulation with different forms of green tourism and agritourism. These efforts are primarily aimed at attracting urbanites and foreign tourists to Akita Prefecture, advertising its pristine forests, sprawling rice fields, and range of cultures. There has been a push for home stays, farmers markets for locally produced foods, and the integration of outsiders into local cultural practices. The Namahage ritual in Oga on New Year's Eve draws a large number of tourists to Akita Prefecture every year.