The company sold its I.M. Pei & Partners-designed headquarters in Stamford for nearly $40 million in 2013, and relocated to a new, smaller headquarters in the city. According to the "Hartford Courant", Pitney Bowes was eligible to receive as much as $27 million in subsidies over five years as part of the state's "First Five" program, for keeping 1,600 employees and adding 200 more. In 2014, the company announced plans for a rebrand. Pitney Bowes unveiled its new logo in January 2015, replacing one used since 1971; the rebranding campaign, which included an updated website and marketing, reportedly cost between $40 million and $80 million.