The station—which broadcast for eight hours a day from late afternoon to midnight during its first years of operation—maintained a general entertainment programming format consisting mostly of older movies, some theatrical cartoon shorts and a few off-network syndicated programs. During its first decade on the air, the station also cherry-picked several programs from NBC, ABC and CBS that WDSU (channel 6), WVUE-TV (then on channel 12, now on channel 8) and WWL-TV chose not to broadcast. In 1969, the station experimented with a 24-hour daily schedule, claiming to be the first television station in the United States to broadcast on such a schedule; however, this format was short-lived.