Cohl began work on "The Newlyweds" series in November 1912, and the films began appearing in theaters in March 1913. The ads for the "Newlyweds" films are the oldest on record to use the phrase "animated cartoons"; as would be usual for all of the following comic adaptations, only the comic artist is mentioned in the advertising, never the animator. Cohl achieved his speed (13 "Newlyweds" cartoons in 13 months) by using the bare minimum of actual animation, the scenes consisting of static tableau with dialog balloons appearing above each character's head (done faithfully in the McManus style). What little motion necessary was done with hinged cut-out figures animated by stop-motion. The only ingenuity in these films lay in the transitions between tableaux, which utilised Cohl's trademark transformations. Nevertheless, Cohl had proved that commercial animation was possible. The series was an instant hit. Only one film in this series has survived, "He Poses for His Portrait" "Le Portrait de Zozor" (Fr.) (1913).