The fair claims it draws 250,000 visitors annually, including leather fetishists from around the world, and is the third-largest street event in California, after the Tournament of Roses Parade and San Francisco Pride parade. Each year, net proceeds from Folsom Street Fair, including gate donations and beverage sales, are given to qualified local charities ("beneficiaries"). These include charities working in public health, human services, and the arts, as well as beverage partners, and the Sisters of Perpetual Indulgence who lead the organizing effort at the gates. The event regularly generates over $300,000 annually for charity. Money raising events also include a charity spanking booth, live BDSM demonstrations and a twister stage.