In August 2006, the station tapped on-air personality Murph Dawg from WHZT, a Cox station in Greenville to host a new morning show with 6-year Atlanta veteran Stacy C, billing it as "Murph Dawg in the Morning with Stacy C". The alliance was short-lived, and after only a few months, Murph Dawg found himself solo. In May 2007, 95-5 The Beat hired a member of WHTA's "The A-Team" morning show, CJ. The newly created morning show "Murph Dawg & CJ in the Morning" rose in the 18-34 demographics. In Spring 2008, 95-5 The Beat hit its highest numbers in station history, with a 6.5 share in 18-34. "Murph Dawg & CJ in the Morning" hit 5th place, with later dayparts reaching the Top 2 and Top 3 ranks. In August 2008, 95-5 The Beat again pulled a personality from across the street at WHTA, tapping overnight jock and mixer Mami Chula to fill the Night Show position that had been vacant since former night host Austin left in November 2007 for a gig in Indianapolis.