The mechanical bull as an entertainment device as well as the commercial use of mechanical bulls gained popular appeal with the release of the 1980 movie "Urban Cowboy". In this movie John Travolta and Debra Winger demonstrated the art of riding a mechanical bull to the larger movie-going population. The mechanical bull featured in this movie was the El Toro brand of mechanical bull. This brand of mechanical bull is still in circulation, but does not carry the same safety features that are available on more current models.