The film is set to a frame-narrative about a film director and producer making a marketing film about Finland, using the visit of the son of a wealthy hair-creme tycoon, William Njurmi (Pasanen), as the premise. For the first two thirds, the film's events take place according to a conversation between the producer, director and a random Finnish tax-payer frozen by the narrator at the beginning of the film. William Njurmi, born and raised in the US, is visiting the home of his ancestors who were Finnish. After an expansive tour and excessive time spent at a sauna Njurmi escapes the Finnish welcoming committee, runs into the woods and gets mistaken for a deer. He also walks in on an exercise held by the Finnish Armed Forces.