The segment drew wide attention and outrage in Canada after being posted on YouTube following the reported deaths of four Canadian soldiers in Afghanistan three days earlier. Canada, at the time, had been in command of the NATO mission in the Kandahar Province, the birthplace and former Taliban capital, for the past three years. Along with the Helmand Province, the two provinces were "home to some of the fiercest opposition to coalition forces" and reported to "have the highest casualty rates per province."