Facts Up Front is an initiative by the Grocery Manufacturers Association (GMA) that is designed to simplify nutrition information on products with a front-of-package (FOP) label that highlights the calories, saturated fat, sodium, and sugars in a single serving of an item. Initially called "Nutrition Keys", the industry took this action at a time when federal agencies expressed concerns about the potential for consumer confusion stemming from competing attempts to simplify nutrition information on packaged goods. Congress and the Centers for Disease Control charged the Institute of Medicine with conducting a study with an eye toward recommendations to standardize these labels, and a report was issued in October 2011. The GMA initiative was launched in January 2011, and compliance is voluntary.