The first magazine to study the demographics of its readers was "Yuri Shimai" (2003–2004), who estimated the proportion of women at almost 70%, and that the majority of them were either teenagers or women in their thirties who were already interested in "shōjo" and "yaoi" manga. In 2008, Ichijinsha made a demographic study for its two magazines "Comic Yuri Hime" and "Comic Yuri Hime S", the first being targeted to women, the second to men. The study reveals that women accounted for 73% of "Comic Yuri Hime" readership, while in "Comic Yuri Hime S", men accounted for 62%. The publisher noted, however, that readers of the latter magazine also tended to read the first, which led to their merger in 2010. Regarding the age of women for "Comic Yuri Hime", 27% of them were under 20 years old, 27% between 20 and 24 years old, 23% between 25 and 29 years old, and 23% over 30 years old. As of 2017, the ratio between men and women is said to have shifted to about 6:4, thanks in part to the "Comic Yuri Hime S" merge and the mostly male readership "YuruYuri" brought with it.