MSNBC and its website were founded in 1996 under a partnership between Microsoft and General Electric's NBC unit, hence the network's naming. Although they had the same name, msnbc.com and MSNBC maintained separate corporate structures and news operations. msnbc.com was headquartered on the Microsoft campus in Redmond, Washington, while MSNBC operated out of NBC's headquarters in New York City. Microsoft divested itself of its stakes in the MSNBC channel in 2005 and in msnbc.com in July 2012. The general news site was rebranded as NBCNews.com, and a new msnbc.com was created as the online home of the cable channel, broadcasting from 30 Rockefeller Plaza in Midtown Manhattan.