Gitomer has written fifteen books, including "New York Times" best sellers, "The Sales Bible" and "The Little Gold Book of YES! Attitude". His most successful title, "The Little Red Book of Selling", has sold more than five million copies worldwide and has been translated into 14 languages. It was also chosen by business publishing experts Jack Covert and Todd Sattersten to be listed in their book of "The 100 Best Business Books of All Time." All Gitomer's titles have reached #1 on Amazon.com, and collectively his books have appeared on major best-seller lists nationwide more than 750 times. "Gitomer has earned his bragging rights..." and has "...turned his blustery style into best-selling books." On September 16, 2006, four of Gitomer's titles appeared simultaneously on "The Wall Street Journal" best seller lists, the only business author to achieve this in the Journal's history. Of "The Sales Bible", Covert comments: "Every once in a while, one book defines a category." Gitomer has also co-authored three other titles with writers Ron Zemke, Greg Dinkin, and Nikita Koloff.