After only one month on the air, in order to match its parent station, LIN changed the Llano station's call letters to KXAM-TV on October 14, 1991. (For ratings purposes, Nielsen identified the two stations collectively as "KXAN+" in its local ratings tabulation diaries.) The station simulcast KXAN-TV's programming for most of the broadcast day, with the exception of breakaways for local news inserts produced from a bureau facility in Llano (which was equipped with a microwave truck and a live microwave link to a relay tower in Round Mountain) that were placed into channel 36's newscasts. KLNO/KXAM's existence was primarily acknowledged only in KXAN's legal station identifications, with a variant of channel 36's logo being utilized for disambiguation purposes in channel 14's own station IDs and periodically during KXAN's newscasts until February 2007. Along with other improvements to the station's news operations, the expanded signal coverage provided by Channel 14 helped boost KXAN's profile in the market, helping it vie for first place with KVUE (as KTBC's own news viewership declined following that station's July 1995 switch to Fox) in the late 1990s.