Reelected in 2000 in a runoff election against his former protégé Conde - for which he had meanwhile joined the Brazilian Labour Party and whose cost would be borne entirely by the city in return for the prestige associated with the Guggenheim brand. the project being described as "a piece of hubris and folly worthy of Maia's Roman namesake". - and was partially destroyed by a fire on 7th February 2011; the Luiz Gonzaga Center for Northeastern Traditions, an old pavilion in downtown Rio long used for selling Northeastern traditional foods and wares, refurbished to function both as a market and a showhouse - in what was seem as a "commodification" of traditional culture.