The first season format was deemed unsuccessful, but NBC continued to see potential in an iVillage series, along with the aspect of using former contestants from the Donald Trump-hosted reality television series "The Apprentice" to boost the show's profile for possible nationwide syndication in the 2008–09 season. On September 4, 2007, NBC Universal Television and iVillage.com announced the relaunch of "IVillage Live" as "In the Loop with iVillage", referencing the Chicago Loop. Premiering on September 17, it originated from Chicago, being filmed from the NBC Tower and being originated by Chicago NBC O&O WMAQ-TV. Hosts for "In the Loop" included actress Kim Coles, along with the aforementioned "Apprentice" alums including first season winner Bill Rancic and fellow contestant Ereka Vetrini.