Miyajima's maple trees are renowned throughout Japan and blanket the island in crimson in the autumn. Momiji manjū, pastries filled with azuki jam or custard, are popular souvenirs and carry maple-leaf emblems. Many other varieties such as chocolate and cheese are available. Because the island is seen as sacred, trees may not be cut for lumber. Deer roam freely. Deer are thought of as sacred in the native Shinto religion because they are considered messengers of the gods. They walk the streets of the city, not afraid of the tourists.