In January 2008, O'Day briefly became the face of "Famous Stars and Straps". She later made a cameo appearance in Estelle's music video for "Pretty Please" in August 2008. Further utilizing her success, she started her own clothing line called "Heart on My Sleeve", which features T-shirts and accessories available only online. She posed topless for men's magazine "Complex", their November 2008 issue. The publication stated, "With all due respect to the other girls in Danity Kane, it's easy to see why built his group around Aubrey O'Day. Simply put, Aubrey is that chick: the stunner who attracts paparazzi and Broadway producers alike, and the talent least likely to fall into post-reality-show abyss." The magazine additionally commented on the animosity O'Day receives from several outlets, such as blog sites, as well as from message board fans, who have come to despise the attention she attracts from the media and the current image she has crafted of herself.