In 1968, Pierce left the NSWPP and joined Youth for Wallace, an organization supporting the bid for the presidency of George Wallace, the former Governor of Alabama. In 1970, along with Willis Carto he reconfigured Youth for Wallace into the National Youth Alliance. However, a complex dispute between the two men had begun by the late 1960s. By 1971, Pierce and Carto were openly feuding with the latter accusing the former of the theft of the Liberty Lobby mailing list. These issues caused the NYA to split, and by 1974 Pierce's wing became known as the National Alliance. Among the founding members of the board of the National Alliance was a University of Illinois professor of classics, Revilo P. Oliver, who was to have major impact of Pierce's life both as an adviser and friend.