While SWU is often categorized as right-wing, Rothstein denies that the organization would be either right or left. In an interview with "The Haaretz" she claimed that "[SWU don't take a position, we inform." However, she acknowledged having a soft spot for the Israeli settlements: "I do have an emotional attachment to Judea and Samaria. It’s where the Jewish people began, and I would be disingenuous if I told you I didn’t care." Judea and Samaria is another term for the West Bank which was popularized by Israel's annexationist right wing.