Over the next six seasons (1964–69), Alworth broke his own franchise receiving records several times, and also led the league in receptions, receiving yards, receiving touchdowns, and total touchdowns three times each. He shattered the record for most consecutive seasons with over 1,000 receiving yards (7, previously 3, now held by Jerry Rice with 11), and was the first player with back-to-back seasons averaging 100+ receiving yards per game, both of which led the league. The 1966 season was particularly noteworthy, because he led the league in five categories. He still shares the record for the most regular season games with 200+ yards receiving (5), and had a franchise-record streak of 96 consecutive games with a reception.