The duo immediately got picked up by CHOG-AM, a station owned by Western International Communications (WIC) and operated through its subsidiary Westcom Radio Group. As announced by the company's programming vice president Danny Kingsbury, "Jesse and Gene" debuted in CHOG's morning slot on 21 June 1993 while the station's previous morning man Adrian Bell got moved to mid-days. Branded as "AM 640: The Beat Of Toronto", the station was a bit of a dinosaur in the Toronto market as the last remaining Top 40 station in the city and the last AM station in Greater Toronto Area to play the contemporary hits music format. Broadcasting out of the recently built Yonge-Norton Centre office tower in the North York area of Toronto, the duo posted strong ratings right away, coming in third in the Toronto market during January 1994 with 131,000 listeners in their peak quarter-hour, behind only Andy Barrie's 285,000 on CFRB-AM and Erin Davis' 143,000 on CHFI-FM.