The 2007 rally left Hyde Park, London, on 21 July and was limited to 200 teams. Registration for 2007 was far more popular than the organisers could have foreseen, with the first 100 places allocated in 22 seconds. Due to this popularity, the final 50 places were awarded on the result of a ballot. In 2007, places were awarded for 2008 in two sign ups with places assigned on 1 November and 7 November. The entry fee was £650 per team. The main British starting point moved from Hyde Park, London, to Goodwood in West Sussex for the 2009 to 2012 events. Cars lapped the circuit in procession before departing. In 2013 the launch was from Bodiam Castle in Sussex and in 2014 it returned to London, launching from Battersea Park.