CRS expanded and opened up new co-op shops in the "co-op deserts" of the south-east and south-west of England where co-operative activity had historically been low. The CRS was also charged with rescuing failing societies and from the 1950s it began to an increasing number of loss-making co-ops, to the point where the CRS itself began to become loss-making. At which point the Co-operative Wholesale Society began to become the default rescuer of failing co-ops after it had itself absorbed the Scottish Co-operative Wholesale Society, which brought the CWS back to operating its own retail division, in 1973.