The Markham government is now suggesting to rename Highway 7 as "Avenue 7", saying that this would help the road to sound more "urban". The Markham council is presenting this idea to the York Region government, as well as the Richmond Hill and Vaughan councils. Some objecting voices are saying it would be too confusing, or the name "Avenue 7" would not make sense because the main route south of Highway 7 is named as "14th Avenue", and the main route north of Highway 7 is named as "16th Avenue", and thus Highway 7 should be named as "15th Avenue". However, as any proposed name is expected to be applied along the entire road across the region, that designation would be problematic due to Highway 7 shifting southward to the west in Vaughan to follow the same baseline as 14th Avenue.