The video depicts Mercury as a housewife, loosely based on Bet Lynch, who wants to "break free" from his life. Although Lynch was a blonde, Mercury thought he would look too silly as a blonde and chose a dark wig. He wears a black wig, pink earrings, pink blouse with a sizeable false breast under it, black leather miniskirt, knee-high and heeled shoes. During the trials Mercury realised that he could not walk freely in high-heeled shoes and settled on 2-inch ones. May plays another, more relaxed housewife based on Hilda Ogden. Deacon appears as a conservative "grandma", while Taylor plays a schoolgirl, who like Mercury wants a different life.