Hitchcock appears again after the title sequence and drolly introduces the story from an empty studio or from the set of the current episode; his monologues were written by James B. Allardice. At least two versions of the opening were shot for every episode. A version intended for the American audience would often spoof a recent popular commercial or poke fun at the sponsor, leading into the commercial. An alternative version for European audiences would include jokes at the expense of Americans in general. For later seasons, opening remarks were also filmed with Hitchcock speaking in French and German for the show's international presentations.