The purchaser, or more generally 'procurer' (person who obtains), of product may not be the ultimate consumer. A parent procures for a child who is, potentially, the most vulnerable consumer. Section 1(1) of the Children and Young Peoples Act 1933 makes it a criminal offence of child cruelty for the person responsible for a child to expose him/her "in a "manner likely to cause him unnecessary suffering or injury to health"" (emphasis supplied). The approach is no different to employment health and safety, but for the consumer rather than the employee.