Upon winning the world heavyweight title, Liston had a speech prepared for the crowd that friends had assured him would meet him at the Philadelphia airport. But upon arrival, Liston was met by only a handful of reporters and public-relations staff. Writer Jack McKinney said, "I watched Sonny. His eyes swept the whole scene. ... You could feel the deflation, see the look of hurt in his eyes. ... He had been deliberately snubbed. Philadelphia wanted nothing to do with him."