Jodeci was assigned to Uptown intern Sean Combs, who took on the task of developing the new act. Counteracting the refined styles prominent in R&B showcased by New Edition and Boyz II Men, Mr. Dalvin created the group's image. Combs helped get the image through to Andre Harrell, perpetuating hip-hop fashion, such as baseball caps and Timberland boots, to the group in order to establish a different aesthetic in the genre. The group was introduced after providing background vocals on the song "Treat Them Like They Want to Be Treated", and performed live on "Soul Train" on June 11, 1991.