Responding to the group's growing popularity among the British, a promotional film for the song, directed by band publicist Derek Taylor, was filmed for the UK's "Top of the Pops" on April 25. The film featured the group (minus Johnston) at Lake Arrowhead, flailing around in grotesque horror masks and playing Old Maid. The clip originally ran for five minutes and incorporated excerpts of "Wouldn't It Be Nice", "Here Today", and "God Only Knows". Due to concerns from the BBC over the horror masks, the clip was later trimmed and re-cut to feature only "God Only Knows". It premiered on BBC-1 on August 4, with a repeat airing on September 1.