He argues that this is a long-term cultural project in which gay men need to craft both incentives for greater monogamy and disincentives for multipartnerism. He questions the assumption that promiscuity is or ought to be a central aspect of gay liberation and attacks the idea that liberated gay men will always default to multipartnerism, citing historical examples. Writing at a time before gay marriage was legal anywhere, he argues that the legalization of gay marriage might provide such an incentive for partner reduction. But he argues that overall, gay men will never see a reason to reduce partners and craft a holistic prevention strategy if they fail to realize the true causes of the epidemic and the true reasons for its longevity. And he warns that the epidemic will likely continue at a significant level until this changes.