The original subtitle reflected Lakoff's idea that conservatives, at least 1994 conservatives, understood the nature of American politics better than liberals. In particular, he felt conservatives better understood the metaphorical connection between the family, morality and politics; and, especially around 1994, were able to gain votes by using persuasive metaphors, whilst liberals employed logic and reason. Within this framework, the original subtitle can be seen as a call-to-arms to liberals to gain understanding of how people actually think about politics, or face growing electoral irrelevance.