Along with labelmates Ministry, KMFDM, and Front 242, Thrill Kill Kult helped develop the industrial music genre, but they themselves continued to evolve, creating a sound that was not easily identified or categorized. It was electronic club music with heavy beats, reminiscent of both disco and funk, yet amplified to a sometimes abrasive level. Thrill Kill Kult reflected a shift where dance records could be ominous and aggressive, and they laced their music with riffs and references that would seem more at home in a heavy metal group. One of their most distinctive characteristics is their use of spoken-word samples lifted from B-movies and old television shows.