The club has many supporters groups from different areas of the country, including places in Wales. In 2019, a group named "South Stand Flags" was set up after the opening of New Meadow's safe standing section in order to "improve atmosphere at home games". The group, usually based in block 9 of the South Stand, organise choreography and flag displays. Their first fundraiser raised over £1000 which funded the purchase of 50 new flags. The group has gained a lot of praise from players and managers, including current Shrewsbury boss Sam Ricketts.