As of 2014, the rewards program has helped users earn over $850 million towards college education costs by sweeping the rebates accumulated into savings and 529 plans. Through a partnership with 529 plan administrator Ascensus College Savings, Upromise enables its members to deposit program earnings directly into their 529 accounts. As of November 2015, account holders had direct deposited $250 million of these cash back earnings into their Ascensus 529 college savings accounts. Some users have expressed the program’s benefits as useful for those who put in the effort and spending, but not necessarily as beneficial for those who did not put in an effort to use the program to its full potential. About.com Family Vacations noted that the program was a "win-win" for parents using Upromise to purchase family vacations. However, some critics of the Upromise program pointed out that as of 2008, the average member had earned only $47 toward future college expenses, and that to accrue this amount, the participant opted into a highly detailed purchase-tracking system, with information sold by Upromise to subscribing marketers.