Acronyms are sometimes , that is, deliberately designed to be especially apt for the thing being named (by having a dual meaning or by borrowing the positive connotations of an existing word). Some examples of contrived acronyms are "USA PATRIOT", "CAN SPAM", "CAPTCHA" and "ACT UP". The clothing company French Connection began referring to itself as "fcuk", standing for "French Connection United Kingdom". The company then created T-shirts and several advertising campaigns that exploit the acronym's similarity to the taboo word "fuck".