As the Browns geared up to reactivate, the Browns Trust set up a countdown clock for the team's return and used Hall of Famers such as Lou Groza and Jim Brown extensively to promote the team, alongside celebrity fans including Drew Carey. Lerner and Policy hired Dwight Clark, a former 49ers wide receiver, as the team's operations director in December 1998. The owners then signed Jacksonville Jaguars offensive coordinator Chris Palmer in January 1999 as the reactivated team's first head coach. The NFL then conducted an expansion draft the following month to stock the new Browns team with players. The team added to its roster through free agency, and was also given the first pick in the draft in April 1999, which it used to draft quarterback Tim Couch.