Hadrian was keen to disseminate the cult of Antinous throughout the Roman Empire. He focused on its spread within the Greek lands, and in Summer 131 travelled these areas promoting it by presenting Antinous in a syncretised form with the more familiar deity Hermes. On a visit to Trapezus in 131, he proclaimed the foundation of a temple devoted to Hermes, where the deity was probably venerated as Hermes-Antinous. Although Hadrian preferred to associate Antinous with Hermes, he was far more widely syncretised with the god Dionysus across the Empire.