Meanwhile, in North America, according to Billboard Magazine, Popovich and his partners began promoting the album aggressively, first getting radio play in Omaha, Neb., Cleveland and New York. By year's end, the album had sold a respectable 140,000 copies by Popovich's account, but the promotion people at Epic were still unmoved. Popovich, in a letter to his former boss Alexenburg, complained, "Some of your guys have given up." But not in Canada: Graham Powers, CBS Canada's Director of Marketing introduced himself to CHUM-FM's new Program Director Warren Cosford. Cosford's background was as the production manager of radio documentaries on The Beatles, Elvis Presley and the 64 hour Evolution of Rock which were in syndication throughout North America. Powers had heard that Warren was a fan of ‘Wall of Sound’ production and suggested that he listen to "Bat Out of Hell" over the Christmas and New Years holiday. Cosford loved it. The first day after New Years he called a music meeting. Everyone agreed they should not only ‘add’ "Bat Out of Hell"...but put it in ‘Heavy Rotation’ for a week to gauge audience response. The telephones lit up. As their parent company in New York had earlier turned the record down and were merely distributing it, CBS Canada were surprised, but jumped on board. Later, as Graham Powers said, “Tackling the Meatloaf campaign was different from handling most other CBS international acts in that there was no prior stateside success to refer to. The album was doing virtually nothing in the U.S. and subsequently had to be approached as a totally new project in Canada with a Marketing Campaign developed from scratch." Publicity Manager Liz Braun added that after Meatloaf had played at the El Mocambo where he caused a riot, all the press in town wanted to talk to him and did. Suddenly he had a hardcore following in Toronto and he was asked to perform at the CBS Convention in New Orleans. "Meat Loaf ‘Live’ at The El Mocambo" was immediately pressed to disc and distributed to stations throughout North America.