The station used the "NewsCenter" brand for its newscasts in the 1970s. The current brand, "Channel 2 News," dates to the 1980s and early 1990. WGRZ was the first in the market to adopt a 5:00 p.m. newscast (hence the newscast retaining its title "First at Five" ever since). In the early 1990s, WGRZ-TV used the "24 Hour News Source" format, providing news briefs each hour outside of regular newscasts. From 2001 to 2003, WGRZ-TV (as part of an NBC initiative, as well as an effort to preempt WIVB's plans to launch its own primetime news program for WNLO) produced a 10 p.m. newscast for Pax owned-and-operated station WPXJ-TV (channel 51). In 2006, WGRZ-TV began producing another 10 p.m. newscast, this time for WB affiliate WNYO-TV Channel 49 (now a MyNetworkTV affiliate). The newscast was known as "2 News on 49 – 10 at 10" (later "2 On Your Side Ten at 10"). It originally featured ten minutes of news and the rest was dedicated to sports.