The song's lyrics, most of which are delivered by Chuck D with interjections from Flavor Flav, include boasts of Public Enemy's prowess, an endorsement of Nation of Islam leader Louis Farrakhan, retorts to unspecified critics, and arguments for rap as a legitimate musical genre on par with rock. The lyrics also have a notable metrical complexity, making extensive use of meters like dactylic hexameter. The title phrase appears in the chorus. The song includes several shout-outs to fellow hip hop artists like Run–D.M.C., Eric B, LL Cool J and, unusually for a rap group, Yoko Ono, Sonny Bono and thrash metal band Anthrax, allegedly because Chuck D was flattered about Scott Ian wearing Public Enemy shirts while performing Anthrax gigs. Anthrax later collaborated with Chuck D to cover the song.