A significant portion of Gyeongju's tourist traffic is due to the city's promotion of itself as a site for various festivals, conferences, and competitions. Every year since 1962, the Silla cultural festival has been held in October to celebrate and honour the dynasty's history and culture. It is one of the major festivals of Korea. It features athletic events, folk games, music, dance, literary contests and Buddhist religious ceremonies. Other festivals include the Cherry Blossom Marathon in April, the Korean Traditional Liquor and Cake festival in March, and memorial ceremonies for the founders of the Silla Dynasty and General Kim Yu-sin.