Looking back on the experience four years later, Catmull acknowledged that Disney had made a "serious mistake" in the process of marketing and releasing the film. Walt Disney Studios' marketing department had warned Disney Animation that the word "princess" in the title "would lead moviegoers to think that the film was for girls only," but the animation studio's management insisted on keeping the "princess" title because they believed that the film's quality and hand-drawn animation would bring in all quadrants anyway. In Catmull's words, this belief "was our own version of a stupid pill." The marketing department turned out to be correct in their prediction that many moviegoers would and did avoid the film because they thought it was "for little girls only." This error was further compounded by the fact that the film opened a week before "Avatar".