Coburg was immediately successful in the VFA, playing finals in its first season and winning three consecutive premierships from 1926 until 1928; however, these were the club's last top-division premiership for more than fifty years. Coburg was runners-up to the Northcote Football Club in three successive seasons from 1932 to 1934, and was also runners-up in 1941. The club was dominant in the junior/seconds competition from its inception in 1928 up to World War II, winning nine seconds premierships in thirteen seasons, including four in a row from 1937 until 1940.