Personality oldies has been a successful format in many markets. Nevertheless, Entercom found the personality oldies format too expensive to maintain in Buffalo for only a 2 share, and so on February 6, 2006, WWKB ended a three-year run as an oldies station with a format change to predominantly syndicated progressive talk. (Entercom's Buffalo sales manager Buddy Shula later revived the concept when he purchased WECK and reformatted it to a personality oldies format.) A syndicated overnight show hosted by former WKBW personality Joey Reynolds survived the format change. The move was a hasty attempt to block brokered station WHLD from succeeding with a liberal talk format, sap its listeners, and protect right leaning talk format sister station WBEN. Despite an increase in transmission power, WHLD found Air America with local morning talk to be unsustainable and dropped the format for the "Totally Gospel Radio Network" programming in December 2006. WWKB maintained their liberal talk format for another seven years. On April 16, 2008 the station started airing Randi Rhodes of the Nova-M Radio network, who had been fired from Air America.