For much of its history, Poundland promoted their sales strategy through the slogan: "Yes, Everything's £1!", yet started selling items that cost more than £1 from the mid-2010s onwards; the Advertising Standards Authority received complaints that the slogan was thus misleading and required it ceased usage. There had been plans to expand the price offering in 2009 (such as a £2 section, 50p section etc.), but they were decided against at the time after understanding the overwhelming message from customers was not to change the easily understandable single price strategy.