Following Mangini's firing, the Browns named Pat Shurmur as his replacement. Formerly the offensive coordinator for the St. Louis Rams, Shurmur helped groom quarterback Sam Bradford. Holmgren and Heckert hoped he could do the same with McCoy. Contract negotiations between the NFL Players Association and the league shortened the 2011 off-season, which gave Shurmur little time to coach McCoy or institute his version of the West Coast offense. The team started at 2–1, then 3–3, but McCoy's struggles and a lack of offensive production led to a series of defeats, including six straight losses to end the year. The Browns finished the season at 4–12. During that same season, comedian and frustrated Browns fan Mike Polk made a video to complain about the team's futility, screaming "You are a factory of sadness!" while facing Cleveland Browns Stadium. "Factory of Sadness" has since become a colloquial nickname for the stadium.