"Mayfair" was launched by Fisk Publishing Ltd in 1966 with an August cover date. The company was controlled by Brian Fisk. Its first editor was David Campbell, and its first deputy editor was Graham Masterton. Its second editor was "Woman's Own" veteran Kenneth Bound. As well as nudes, "Mayfair" featured short stories and serious articles on such "male" interests as classic cars, trains, and military history. In its early years, one regular contributor of fiction and nonfiction was American author William S. Burroughs (who became an associate of Masterton's; Masterton later gave Burroughs a posthumous co-author credit on his novel "Rules of Duel" ).