PRAG is supported by a broad base of volunteers, and an online social media group with more than 540 members. Community discussion via social media resolved to reclaim the name Pennydale, which had been applied to the locality since the second half of the 20th century. The aim was to draw attention to the distinctive neighbourhood character and to seek to retain it. Proponents felt that changing the name of the suburb to Pennydale would give that section of Bayside a unique identity which residents could feel proud of.