Within two years the first Days were organized in Reykjavík (Iceland), Bath (United Kingdom) and La Rochelle (France), and the informal World Car Free Days Consortium was organized in 1995 to support Car-Free Days worldwide. The first national campaign was inaugurated in Britain by the Environmental Transport Association in 1997, the French followed suit in 1998 as In town, without my car! and was established as a Europe-wide initiative by the European Commission in 2000. In the same year the Commission enlarged the program to a full European Mobility Week which now is the major focus of the Commission, with the Car-Free Day part of a greater "new mobility" whole.