The website features female models typically between the ages 18 to 25. With the exception of those who are long-time employees of the organisation, of whom there are only a small number, almost all Abby Winters models are completely new to pornography. In photo-based shoots the women are photographed in their own homes and bedrooms and/or in outdoor settings, and usually begin wearing their own clothes and underwear, which they gradually shed. In videos, there may also be candid interviews, but videos on the site involving groups usually have a theme, or at least implied back-story, such as a yoga class beginning fully clothed and gradually shedding garments as the yoga session progresses. According to Adultreviews.com Review of Abby Winters, as of March 2018 there were 1,485 models featured on the site, with more than 500,000 images and 5,459 videos. New content was uploaded twice daily.