In 2012, "Entertainment Weekly" reported that 22 years after writing an episode of "The Simpsons", Apatow's script ("Bart's New Friend") was being developed into an episode that would air in 2015. Apatow co-produced "", which was released December 18, 2013, with the plot focusing on "Ron Burgundy's struggle to find his place in the rise of new media and the 24-hour news cycle." Apatow produced "Begin Again" (2013), starring Keira Knightley who plays a singer-songwriter who is discovered by a struggling record label executive (played by Mark Ruffalo) and collaborates with him to produce an album recorded in public locations all over New York City. Writer-director John Carney first pitched the film in 2010 to Apatow, who produced the film alongside Tobin Armbrust and Anthony Bregman whose production company Exclusive Media financed the film's US$8 million budget.