In 1984, the league created the "CBA Sportscaster Contest" to select a color commentator for its weekly game of the week televised on BET. With tryouts in cities nationwide, the promotion gained the league national attention on the "NBC Nightly News", "Entertainment Tonight", in "Sports Illustrated" and other media. The contest was won by a NJ high school basketball coach, Bill Lange, who won the Philadelphia regional contest and then went on to win the national tryout. In an interesting twist, Lange went on to coach the Philadelphia Spirit in the USBL.