Alama's fame came after Studio El Fan followed by yearly albums and number-one hit singles such as "Ya rait", "'Aan Jad" ("Seriously") and "Alby Asheq'ha" ("My Heart Adores Her") which was the first Arabic song in history to be made into a music video. Alama continued his success into the 2000s with the release of his chart-topping albums "Saharony El Leil" (2001), "Tab Leh" (2002), "El Hob El Kebeer" (2004) and "Ba'asha'ak" (2008), the latter which earned the artist the Platinum certification from Virgin Megastores for its record sales. One of his recent albums "Seneen Rayha" (2010) saw the artist team with Starbucks for its release and sale, making him the first Arab artist to have his album sold at Starbucks. The Starbucks album "Starz Vol. 1" also included a song featuring international pop artist Shakira. He adopted an environmental cause with the album after being named the United Nations Ambassador of Climate Change.