He promoted pharmacy careers in an advertising campaign for the Pharmacy Guild of Australia in 2002, 2003 and 2004. The 2002 campaign was linked with the Rural and Remote Pharmacy Workforce Development Program. The 2003 campaign aimed to encourage young indigenous people to consider a career in pharmacy through the Aboriginal and Torres Strait Islander Undergraduate Pharmacy scholarships. The 2004 campaign aimed to attract young people from rural and regional centres to enrol in pharmacy university courses. He promoted the campaign in a television commercial in around 2006.