The "South Florida Sun-Sentinel" reported that "an advertisement distributed in kosher restaurants" in the area of the Hebrew school reads: "Excellent Academic Program. Dual language (English/Hebrew) curriculum teaching Jewish history and culture. Rabbi Adam Siegel, Principal (formerly executive director of Yeshiva Elementary School)." This school was clearly marketed in the Jewish community in a way to suggest that it will be similar to a yeshiva, a traditional religious school where Judaism's authoritative texts are studied, but the tuition there is about $10,000 per student per year.