A conjugate prior is one which, when combined with the likelihood and normalised, produces a posterior distribution which is of the same type as the prior. For example, if one is estimating the success probability of a binomial distribution, then if one chooses to use a beta distribution as one's prior, the posterior is another beta distribution. This makes the computation of the posterior particularly simple. Similarly, if one is estimating the parameter of a Poisson distribution the use of a gamma prior will lead to another gamma posterior. Conjugate priors are often very flexible and can be very convenient. However, if one's belief about the likely value of the theta parameter of a binomial is represented by (say) a bimodal (two-humped) prior distribution, then this cannot be represented by a beta distribution. It can however be represented by using a mixture density as the prior, here a combination of two beta distributions; this is a form of hyperprior.