Depression problems are the most frequent consequence in the most serious cases of shopping addiction. This is due to the fact that many consumers use shopping as a means to compensate or to face depressive states. Edwards (1992) in a research to study the influence of some personal variables in two groups, one of shopping addicts and another of non-addict consumers, came to the conclusion that depression is a trigger for shopping addiction problems. In agreement with this data, other researchers have pointed out the high incidence rate of depressive disorders among shopping addicts: Mc.Elloy (1994) placed at 25% the rate of addicts with depressive problems, Lejoyeux (1998) at 61%, and Black, Montaban and Gabel (1997) at 60%. More recent research shows that shopping addicts usually have feelings of leading an unsatisfactory and listless life, without any hope or excitement. In these cases, by means of purchase, the addicts seek for a way of escape, a satisfaction, even if momentary to compensate and to bear the depressive feelings.