and had a MOR format until 1976, when it simulcasted WTAE (AM) during the day and played disco at night, and became known as "Disco 96." As disco began to wane in popularity, the station flipped to a rock-leaning top 40 format as WXKX (96KX or "96 Kicks"). 96KX thrived for the next five years and ranked as the frequency's most highly rated format for three decades. On January 17, 1983, faced with new competition from WBZZ (B-94), the station shifted to a more mainstream top 40 format and became "HitRadio 96". The call letters were changed to WHTX on March 25, 1983. Later in the decade, the station evolved into a gold-based adult contemporary format under the name of "Gold 96".