By the mid‑1990s, the new "heroin chic" movement became popular amongst New York and London editorial clients. Kate Moss became its poster child through her ads for Calvin Klein. In spite of the heroin chic movement, model Claudia Schiffer earned $12 million. With the popularity of lingerie retailer Victoria's Secret, and the "Sports Illustrated Swimsuit Issue", there was a need for healthier-looking supermodels such as Tyra Banks and Heidi Klum to meet commercial modelling demand. The mid‑1990s also saw many Asian countries establishing modelling agencies.