BBC News claimed in 2000 that Tamzin Outhwaite was one of "EastEnders"' most popular stars and Mel was described as one of the most popular characters on the show. During her stint it was reported that the BBC offered to increase her salary various times to entice her to stay with "EastEnders" with suggestions that she was the highest-paid British soap star. She was awarded 'Sexiest Female' at the British Soap Awards for three years running and 'Best Newcomer' at the National TV Awards. Outhwaite has discussed her popularity: "When I came in as the vicar's sister, I had no idea Mel would be such a big character and the audience would take to her so quickly. I was surprised as I thought she was a bit plain and a flirt. But no matter what Mel does – going out with Ian, Dan, Steve, Phil – people still like her. Women wanted to be her mate and blokes wanted her as a girlfriend."