At "Look North", Neville and co-presenter George House (one of the BBC's first North East TV newsreaders) regularly incorporated Geordie into the programme, usually in comedy pieces pointing out the gulf between ordinary Geordies and officials speaking Standard English. They were also responsible for a series of recordings and theatre shows, beginning with "Larn Yersel' Geordie", which attempted, not always seriously, to bring the Geordie dialect to the rest of the UK. The pair went onto compere the annual "Geordierama" shows at the Newcastle Festival, later televised locally by BBC North East and broadcast nationally on BBC Radio 4.