While in Paris, he befriended many people in the art community and attended many galleries. In 1930 he met "Vogue" photographer Baron George Hoyningen-Huene, a half-Baltic, half-American nobleman, and became his photographic assistant, occasional model, and lover. He traveled to England with him that winter. While there, they visited photographer Cecil Beaton, who was working for the British edition of "Vogue". In 1931, Horst began his association with "Vogue", publishing his first photograph in the French edition of "Vogue" in December of that year. It was a full-page advertisement showing a model in black velvet holding a Klytia scent bottle.