In mid-2008, before the departure of O'Day and Woods, Danity Kane planned to start pre-production for their third studio album, which would have begun January 2009. In the meantime, Danity Kane released a line of denim jeans through Dollhouse. Under Russell Simmons Plastic Cash International, the decision was made to feature Danity Kane's image on Visa debit cards. The group had also been a part of a new ad campaign for PETA (People for the Ethical Treatment of Animals). Collectively, as a group, there were plans for a fragrance, clothing and makeup line. Richard had developed a comic book based on the superhero the group based its name on, which was intended for release sometime in 2009.