Although thecast of "Avrupa Yakası" changed throughout different seasons, Gülse Birsel, Gazanfer Özcan, Levent Üzümcü, Şenay Gürler, Hale Caneroğlu, Yavuz Seçkin, Veysel Diker and Yıldırım Öcek were the permanent actors who portrayed members of the Sütçüoğlu family and the employees of the fictional "Avrupa Yakası" magazine, located in Nişantaşı. At the end of the first five seasons of the series, the company had a turnover of 40 million and it produced 4 million dollars for Sinan Çetin, the producer of the series.