For the last three decades, the station's newscasts have been branded as "NewsWatch 7". Under its current ownership, the title was revised in 2000 to "KETV NewsWatch 7". KETV was the first station in the market to have a full-time meteorologist beginning in the early 1970s, the first station to use live weather radar in the late 1970s, and was the second station to utilize Doppler weather radar in the early 1980s. In November 2006, KETV overtook long-time ratings leader WOWT to become the top-rated news station in the Omaha market. Since then, WOWT and CBS affiliate KMTV have fought for second place with KETV far in front of either station.