In 2006, the Ad Council, in partnership with the United States Forest Service, started a series of Public Service Announcements that feature footage from "Bambi" and "Bambi II" for wildfire prevention. During the ads, as the "Bambi" footage is shown, the screen will momentarily fade into black with the text "Don't let our forests...become once upon a time", and usually (but not always) ending the ads with Bambi's line "Mother, what we gonna do today?" followed by Smokey Bear saying "Only you can prevent wildfires" as the Smokey logo is shown on the screen. The ads air on various television networks, and the Ad Council has also put them on YouTube.