The Society is run by Alexander Luthor Jr., a character from the alternate world of Earth-Three, who disguises himself as the Lex Luthor of the Post-"Crisis" Earth. The "Infinite Crisis" limited series centers around Alexander Luthor's plan to restore the Multiverse. Needing a member of the Marvel Family to power the apparatus he has designed to recreate the alternate Earths of the Multiverse, Luthor has the Society betray and capture Black Adam. With the help of the mind-controlling powers of the Psycho-Pirate, Luthor is able to control Adam and have him call down the Shazam magic lightning bolt to fuel the apparatus.