Through his company Arcade, with Eric Newman and Strike producer Marc Abraham, Roth produced the horror film "The Last Exorcism", (originally titled "Cotton") which was directed by Daniel Stamm. Completed in December 2009 and retitled in February 2010, "The Last Exorcism" cost $1.5 million to produce. It opened at more than $20 million in U.S. sales, and earned No. #1 opening spots in Canada and the UK. The film had paid for itself when rights in a few foreign territories were sold before shooting began. It earned over $40 million box office in the United States, and $70 million worldwide.