Canada launched several bids to host the Winter Olympics in Banff, with the first bid for the 1964 Winter Olympics, which were eventually awarded to Innsbruck, Austria. Canada narrowly lost a second bid, for the 1968 Winter Olympics, which were awarded to Grenoble, France. Once again, Banff launched a bid to host the 1972 Winter Olympics, with plans to hold the Olympics at Lake Louise. The 1972 bid was controversial, as environmental lobby groups strongly opposed the bid, which had sponsorship from Imperial Oil. Bowing to pressure, Jean Chrétien, then the Minister of Environment, the government department responsible for Parks Canada, withdrew support for the bid, which was eventually lost to Sapporo, Japan. When nearby Calgary hosted the 1988 Winter Olympics, the cross-country ski events were held at the Canmore Nordic Centre Provincial Park at Canmore, Alberta, located just outside the eastern gates of Banff National Park on the Trans-Canada Highway.