Naming a street after oneself as a bid for immortality has a long pedigree: Jermyn Street in London was named by Henry Jermyn, 1st Earl of St Albans, who developed the St. James's area for Charles II of England. Perhaps to dissuade such posterity-seeking, many jurisdictions only allow naming for persons after their death, occasionally with a waiting period of ten years or more. A dozen streets in San Francisco, California's North Beach neighborhood were renamed in 1988 after local writers; in 1994, the city broke with tradition, honoring Lawrence Ferlinghetti by renaming an alley after the poet within his own lifetime.