The video was directed by Paul Davey and produced by John Weaver for Keefco. It also marked the final video for which Kiss wore their famous make-up before unmasking in 1983 (see 1983 in music). Although the lead guitarist who recorded the song really was the unofficial member Vinnie Vincent, the music video feature performing Ace Frehley due to contractual reasons, being the last Kiss video to include him (excluding various television appearances Frehley did with the group in support for "Creatures of the Night") before his departure later that year.