The first challenge and primary obstacle to the e-service platform will be the penetration of the internet. In some developing countries, access to the internet is limited and speeds are also limited. In these cases, firms and customers will continue to use traditional platforms. The second issue of concern is a fraud on the internet. It is anticipated that the fraud on the e-commerce internet space costs $2.8 billion. The possibility of fraud will continue to reduce the utilization of the internet. The third issue is privacy. Due to both spyware and security holes in operating systems, there is a concern that the transactions that consumers undertake have privacy limitations. For example, by stealthily following online activities, firms can develop fairly accurate descriptions of customer profiles. The possibility of privacy violations will reduce the utilization of the internet. The final issue is that e-service can also become intrusive as they reduce time and location barriers of other forms of contract. For example, firms can contact people through mobile devices at any time and at any place. Customers do not take like intrusive behavior and may not use the e-service platform. (Heiner and lyer, 2007)