Norman Whitfield was an influential producer and songwriter at Motown records, renowned for creating innovative "psychedelic soul" songs with many hits for Marvin Gaye, the Velvelettes, the Temptations and Gladys Knight & The Pips. From around the production of the Temptations' album "Cloud Nine" in 1968, he incorporated some psychedelic influences and started to produce longer, dance-friendly tracks, with more room for elaborate rhythmic instrumental parts. An example of such a long psychedelic soul track is "Papa Was a Rollin' Stone", which appeared as a single edit of almost seven minutes and an approximately 12-minute-long 12" version in 1972. By the early 70s, many of Whitfield's productions evolved more and more towards funk and disco, as heard on albums by the Undisputed Truth and the 1973 album "" by The Jackson 5. The Undisputed Truth, a Motown recording act assembled by Whitfield to experiment with his psychedelic soul production techniques, found success with their 1971 song "Smiling Faces Sometimes". Their disco single "You + Me = Love" (number 43) was produced by Whitfield and made number 2 on the US Dance Charts in 1976 .