In March 2010, Planet Green's programming was broadened to include non-ecology themed shows; despite this broadened focus, in February 2011, Discovery Communications executives were acknowledging the channel's failure. Zaslav stated in a conference call with investors that Discovery "can probably do something else with that that would be more meaningful." Shortly thereafter the channel had abandoned its theme, rerunning programs from other Discovery Communications channels and featuring programming blocks such as "Paranormal Fridays". Discovery announced a probable rebranding of the channel by the start of the summer of 2012.