In 2010, an international campaign was launched to expose the suffering of what ONIC describes as the "massive violations of their rights". These violations are caused by "the internal armed conflict in Colombia, the lack of social and differential policies on the part of the Colombian state for indigenous peoples, and the imposition of a devastating development model in indigenous territories." The campaign was launched by two indigenous Colombian leaders on a European tour, and it is aimed at protecting at least eighteen tribes facing the ‘imminent risk of extinction'.