Pacific Street received its second transformation after the earthquake and fire of 1906, when most of its buildings were destroyed. The city's financial boosters then invested heavily in reconstruction and within three months over a dozen dance halls and a dozen bars were rebuilt and operating. This era of Pacific Street was nicknamed 'Terrific Street' by musicians in describing the quality of music at Pacific Street's clubs, and indeed the first jazz clubs of San Francisco would occur there. This new transformation of Pacific Street was gentrified and tame compared to the lawless pre-earthquake version of the Barbary Coast, and Terrific Street became a tourist mecca for middle-class youth. Archived photos of Terrific Street's clubs like Spider Kelly's show neatly dressed couples enjoying a harmless night of dancing.