KISS programming contains voice-tracked segments, music, and commercials that are broadcast nationwide across its stations. Despite having many consistencies, the brand's programming differs slightly based on regional demographics. Brand manager Diana Laird explained that the KISS station in Santa Barbara, California (KIST-FM, now defunct), for example, plays far more hip hop and dance music than the mainstream pop music that is heard in Boise, Idaho (KSAS-FM). But KISS listeners in Boise and in Medford, Oregon (KIFS), have identical playlists because their demographics are similar. Similarly, the top five most-played artists for the week ending October 20, 2002, on Chicago's KISS station (WKSC-FM) included Cam'ron, Eminem, and Justin Timberlake, while the same list at Dallas' KISS station (KHKS) featured Kelly Clarkson, John Mayer, and Creed.