Gloucester are referred to by fans and media alike as the Cherry and Whites, a reference to the club's colours. Although this is not an official nickname, the club themselves regularly use the nickname in marketing and community messaging, as well as the players through social media. In the early 2010s, the club released an official fan shirt with imagery of cherries and the city's Cathedral on. The history of this nickname being used can be traced to local media references in the 1920s, when the nickname the "Red and Whites" was used, before evolving into the now familiar "Cherry and Whites" nickname during the 1950s/60s.