Large government sponsored marketing campaigns to attract tourists advertised Morocco as a cheap and exotic, yet safe, place for tourists. Most of the visitors to Morocco continue to be European, with French nationals making up almost 20% of all visitors. Most Europeans visit between April and August. Morocco's relatively high number of tourists has been aided by its location—Morocco is close to Europe and attracts visitors to its beaches. Because of its proximity to Spain, tourists in southern Spain's coastal areas take one- to three-day trips to Morocco.