Fred Pontin opened his first holiday camp in 1946 on the site of a former U.S. army base (built during World War II), at Brean Sands near Weston-super-Mare in Somerset at a cost of £23,000. Pontin formed a syndicate, in which he held 50% control, to own the camp. Within a year he had six camps. Over the years he bought more camps and personally ran them for a year, before selling them to the syndicate. He gradually expanded his empire to thirty sites.