Area-based visualizations have existed for decades. For example, mosaic plots (also known as Marimekko diagrams) use rectangular tilings to show joint distributions (i.e., most commonly they are essentially stacked column plots where the columns are of different widths). The main distinguishing feature of a treemap, however, is the recursive construction that allows it to be extended to hierarchical data with any number of levels. This idea was invented by professor Ben Shneiderman at the University of Maryland Human – Computer Interaction Lab in the early 1990s.