In June 2000, ONdigital successfully outbid BSkyB for the rights to show live matches from The Football League and the League Cup, for a massive £315m over three seasons, at least five times more than any broadcaster had previously bid for it. The launch of the ITV Sport Channel was announced in April 2001 and both ONsport 1 and ONsport 2 were closed down prior to its launch and the subsequent renaming of the ONdigital service to ITV Digital. The channel launched on 11 August 2001 with Manchester City v Watford in the First Division and was available on ITV Digital and ntl cable. However it did not broadcast on Sky or on Telewest.