Fitzroy, which had played in the VFA between 1884 and 1896, then in the VFL/AFL from 1897 until 1996, no longer operated a football team following the creation of the Brisbane Lions in late 1996, but it still had an administrative presence. Under what was effectively a sponsorship arrangement, Coburg became known as the Coburg-Fitzroy Lions, taking its new name at the beginning of August 1999. The club retained navy blue and red as its main colours, but adopted Fitzroy's red, royal blue and gold colours as an alternative strip