When the Shah returned to Iran after the coup, he was greeted by a cheering crowd. He wrote in his memoirs that while he had been a king for over a decade, for the first time he felt that the people had "elected" and "approved" of him, and that he had a "legitimate" popular mandate to carry out his reforms (although some in the crowd may have been bribed). The Shah was never able to remove the reputation of being a "foreign imposed" ruler among non-royalist Iranians. The Shah throughout his rule continued to assume that he was supported by virtually everybody in Iran, and sank into deep dejection when in 1978 massive mobs demanded his ouster. The incident left him in awe of American power, while it also gave him a deep hatred of the British.