Poundland may sometimes find they are competing with other retailers' own produce. It was reported in May 2010 that Poundland were selling rebranded lotions for £1, exactly the same product that Boots were selling under their own brand for significantly more. Boots responded to the findings by suggesting that the products available in Poundland stores were likely excess stock they had sold off below cost price which had been destined for overseas markets, with some directed into UK distribution without their permission.