In January 1977, Schrager and Rubell signed the lease for Studio 54, renting a space that had originally been the Gallo Opera House and last served as a CBS studio. They drew on the venue's existing theatrical infrastructure to change the club's look and feel constantly, creating exciting sets that transformed the space. Multiple times each night, they dramatically reinvented the environment, size, and design of Studio 54. They often hosted special "one-night-only" theme parties, for which the club underwent complete metamorphosis with intricate sets and performance art.