At the 1986 Conservative Party Conference in Bournemouth, Tebbit—along with Saatchi and Saatchi, Dobbs and the Conservatives' Director of Research, Robin Harris—came up with the next party slogan—'The Next Move Forward'. For the first time, the Conservatives employed pre-conference advertising to publicise the new-style conference. Tebbit persuaded Thatcher that ministers would state their objectives that they would achieve in the next three years; Saatchi & Saatchi would use these to design posters, leaflets, and brochures to be deployed as each minister finished their speech. The aim "was that in 1986 the media should reflect the image I wanted—of a Government confident, united, clear in where it was going—and determined to get there". According to Tebbit the conference "was more successful than I had dared to hope ... the opinion polls which had us 7% behind in June and still 5% down in September now put us back into first place—a position we never relinquished from then right through the election campaign. The Prime Minister's ratings were immediately restored".