On the 2006 rally a number of TV crews accompanied teams along the route. The 2006 event was also sponsored by .travel with the sponsorship money going towards the cost of organising the event. The Expedia Let Yourself Go Team were also featured on the Expedia website. The Mongolian Taxi Service team appeared on the Fifth Gear motoring program as part of a feature on the toughness of the Daihatsu Charade, inspired by their own Charade completing the rally entirely unscathed.