The first sponsors were United Bank who sponsored the league in 1997 and 1998. From November 1998 until the end of the 2001/2001 season, the league was sponsored by MTN. It was reported that MTN withdrew from sponsorship the First Division as they were unhappy with their treatment from the PSL - the division organisers. MTN had been rebuffed by the PSL in their efforts to sponsor the PSL-organised Charity Cup because Orlando Pirates and Kaizer Chiefs would refuse to play in the tournament as the two clubs were sponsored by MTN's telecommunication rivals, Vodacom. The First Division could not find a new sponsor until May 2004.