Shakira is a prominent figure in Latin music, and her crossover to the global market is such that " The New York Times" called her the "Titan of Latin Pop" for her unique and leading position in Latin music, saying: "Even as a new generation of Spanish-speaking artists are crossing over into American music's mainstream, Shakira's output stands alone." A similar comparative perspective was made by "The Independent", who named Shakira an "International Phenom" for her global appeal and sales statistics, further elaborating with "To put her in perspective, other Latin exports such as Ricky Martin and Jennifer Lopez are mere minnows next to Shakira, both selling half the number of records she does". "Forbes" has deemed Shakira as "crossover phenom" for her unmatched success of crossover and one of the world's most powerful Latinas. "Forbes" further listed Shakira as one of the world's most powerful female celebrities. AllMusic's biographer Steve Huey described her as a "Wildly inventive diva who created a cross-cultural pop sound rooted in her native Colombia but encompassing nearly every territory in the world. [...] she wrote or co-wrote nearly all of her own material, and in the process gained a reputation as one of Latin music's most ambitiously poetic lyricists." Her unprecedented crossover has inspired other Latin American artists to attempt crossing over, one example is Mexican pop star Paulina Rubio, having "MTV" saying "there's no question that Shakira opened doors in this country for artists like Rubio to succeed." Similarly "Spin" credits Shakira to have paved the way for other Latin artists to crossover, naming names like Maluma and J Balvin. After the crossover, her global and mainstream presence became big enough for "Time" magazine to call Shakira a "pop legend." She was marked as "one of the most influential artists of the 21st century" by "ET". Throughout her career, Shakira has earned several titles, including "The Crossover Queen" by "The Economist", "The Queen of World Cup" by "Billboard", and "Latin America's Pop Queen" by "Pitchfork". "Billboard" has also noted that Shakira's music videos have "redefined the role of dancing in music videos", while listing her as the best Latin female music video artist of all time.