Jacob (branch) is the fashion store of the brand, targeting women in their early-twenties to mid-forties. They are known for a more formal attire compared to Jacob Connexion (listed below) including business suits and semi-formal dresses into their line of clothing. Sizes range from XS-L. The line includes jewellery and accessories along with dress pants, sweaters, cardigans, dress shirts, blouses, knit tunics, leggings, etc. Most Jacob stores are set up to have Jacob Lingerie embedded within, some are located side by side.