As the story began to spread, promoters became increasingly uneasy. Bill MacDonald, the main promoter, threatened to cancel the fight unless Clay publicly disavowed the Nation of Islam NOI. Clay refused. A compromise was reached when Malcolm X, at the time a companion of Clay's as well as a feared and incendiary spokesperson for the Nation of Islam (though Malcolm X had, by that time, been censured by the NOI—banned from speaking to the press and suspended from all official NOI roles and duties—and would soon officially break with the Nation), agreed to keep a low profile, save for the night of the fight when he would rejoin Clay's entourage as spiritual advisor and view the fight from a ringside seat. While Clay would not definitively link himself with the Nation of Islam and its leader, Elijah Muhammad, until the day after the fight—at the annual NOI Savior's Day celebration—his association with the Nation, seen by many as a hate group due in part to its strict anti-integrationist stance, further complicated his relations with the press and the white public, further deprived the fight of the "good guy/bad guy" narrative, and negatively impacted the gate. MacDonald would ultimately lose $300,000 on the bout.