Early in 2017, Bayside Council decided to develop the Southland Structure Plan, which included the Pennydale area. Residents of that area were concerned that the name would not only be confusing, but diminish participation due to the belief it had nothing to do with them. They persuaded Council to change the name to the Southland / Pennydale Structure Plan to better reflect its purpose. Council hired "Deliberately Engaging" to recruit 40 people to form a "Cheltenham / Pennydale Advisory Group", to give input into the plan. 20 people were recruited by email requests to residents. The other 20 were chosen from the community directly, to ensure an appropriate mix of sexes, ages and socio-economic status. The group met seven times, including an additional meeting requested by the members to look at the draft plan before it was made public.