In 2003, Everett sold the station to Southeastern Media Holdings. Raycom Media then took over WSFX's operations through a shared service agreement with WECT. As part of the agreement, WSFX's operations were integrated into WECT's facility. In the late-1990s, Time Warner Cable in Lumberton began to drop Wilmington stations. This station was dropped from cable in Laurinburg in the early to mid-1990s when it was still a CBS affiliate. WFXB is currently the only Fox affiliate offered on cable in that area. On June 27, 2011, WSFX was re-branded as "Fox Wilmington" and introduced a new logo. Besides sharing the same call letters, this television station and non-commercial educational radio station WSFX-FM 89.1 in Nanticoke, Pennsylvania have no other relation to each other.