The station was sold to Carolina Blue Communications, owned by Daniel Falinski, in early 1996; the FCC approved the purchase that August. Under Falinski's leadership, the station expanded its programming to a more regional focus. Following an established custom of television stations in the Greensboro market (following WXII-TV, WXLV-TV and WLXI), the station changed its call letters to WXIV-LP (the letters "XIV" representing the roman numerals for the station's then-channel number, "14"), and changed its on-air branding to "The Boob Tube". Second-run situation comedies dominated the broadcast schedule during this period, with overnight programming brokered to a home shopping network.