In 1959, while still the director-designate of the Memorial Theatre, Peter Hall announced that the formation of a permanent company would be a primary objective. David Addenbrooke wrote of Hall's belief that Shakespeare, more than any other dramatist, needed a 'style', a tradition and unity of direction and acting. On 14 January 1960, Hall's first policy statement as director also proposed the acquisition of a second theatre, in London, to be used as a city outlet for selected Stratford productions. The RSC was formally established on 20 March 1961 with the royal announcement that the Shakespeare Memorial Theatre would henceforth be known as the Royal Shakespeare Theatre and the company as the Royal Shakespeare Company.