Journalist Amelia Hill with "The Observer" witnessed a Landmark Forum and concluded that, in her view, it is not religious or a cult. Hill wrote, "It is ... simple common sense delivered in an environment of startling intensity." Karin Badt from "The Huffington Post" criticized the organisation's emphasis on spreading the word' of the Landmark forum as a sign of the participants' 'integrity in recounting her personal experience of an introductory "Landmark Forum" course, but noted, "at the end of the day, I found the Forum innocuous. No cult, no radical religion: an inspiring, entertaining introduction of good solid techniques of self-reflection, with an appropriate emphasis on action and transformation (not change)".