A number of fans commented on the irony that, whilst the new crest and shirt design were originally designed in order to prevent unofficial merchandise, they have in fact increased the number of fans turning to unofficial shirts. Gloucester Rugby released its own, official, supporters shirt displaying the classic hooped design with the new club crest above the date of the club's inception '1873'. For the start of the 2009–10 season, the club returned the first team jersey design to the cherry-and-white hoops.