By the time of the Great Depression which began at the end of 1929 there was strong sentiment against the wealthy and their archetypal Brewster-bodied Rolls-Royces and Brewster's bodies were not selling well. In 1934 sales chief, J.S. Inskip, who had taken control of operations in the hope of saving Brewster bought 135 Ford V8 roadster chassis and designed a body for them easily identified by its swoopy fenders and a heart-shaped grille. Stylish and sold for $3,500 it was a hit at the 1934 New York Auto Show. The bodies were worth more than the chassis. These cars were branded Brewster and sold at Rolls-Royce showrooms. Inskip marketed the cars to New York celebrities (see "Notable Owners"), with whom it became popular.