On November 5, 2007, local resident Dick Greene, owner of WLVL in nearby Lockport, New York, announced that he had purchased WECK for $1.3 million through his company, Culver Communications. On March 12, 2008, Greene launched a new talk radio format, mixed with local and syndicated programming. WECK immediately made headlines with the hiring of Buffalo radio veterans Harv Moore and Tom Donahue to helm its morning show. However, just six months after the switch, Moore was released and replaced by local actress Loraine O'Donnell, who was subsequently fired in June 2011. Brad Riter and Nick Mendola, former personalities at WGR, were also added to the staff, as was former politician Bill O'Loughlin.