Pacific jewellery has now lost much of its former strong cultural meaning. Most Pacific jewellery now is created for the sole purpose of commercial and tourist profits. Indeed, some pieces of jewellery have become major symbols of the Pacific's lifestyle to tourists, such as leis in Hawaii, which are now commonly associated with that area and its laid back, tourist-friendly attitude. Another example is the previously mentioned New Zealand tiki, which is generally one of the more purchased jewellery types from the country.