The studio sessions continued and resulted in Bowie's third album, "The Man Who Sold the World" (1970), which contained references to schizophrenia, paranoia, and delusion. Characterised by the heavy rock sound of his new backing band, it was a marked departure from the acoustic guitar and folk rock style established by "Space Oddity". To promote it in the US, Mercury Records financed a coast-to-coast publicity tour across America in which Bowie, between January and February 1971, was interviewed by radio stations and the media. Exploiting his androgynous appearance, the original cover of the UK version unveiled two months later depicted the singer wearing a dress: taking the garment with him, he wore it during interviews—to the approval of critics, including "Rolling Stone"s John Mendelsohn who described him as "ravishing, almost disconcertingly reminiscent of Lauren Bacall" – and in the street, to mixed reaction including laughter and, in the case of one male pedestrian, producing a gun and telling Bowie to "kiss my ass".