The Los Angeles Suburban Homes Company laid out plans for: three new towns of Van Nuys, Marion (present day Reseda), and Owensmouth (present day Canoga Park and West Hills); a system of roads and streets; and incorporation into the city of Los Angeles to receive the upcoming aqueduct's water. In the "Sale of the Century" in November 1910 they sold the remaining livestock and non-land assets of the Los Angeles Farming and Milling Company at auction. The "Los Angeles Times" called the auction "the beginning of a new empire and a new era in the Southland". On February 22, 1911, lot sales begin for the new town of Van Nuys. The Janss Investment Company was the initial developer of both it and Owensmouth. The syndicate also built the San Fernando Line, a new long extension of the Pacific Electric railway system from Lankershim (present day North Hollywood), through Van Nuys and Marion, to its Owensmouth terminus.