Instagram models have become popular due to the widespread use of social media. They are models who gain their success as a result of the large number of followers they have on Instagram and other social media. They should not be confused with established models such as Cara Delevingne and Gigi Hadid, who use Instagram to promote their traditional modelling careers, although some models, such as Playboy model Lindsey Pelas, begin their modelling careers conventionally and subsequently become Instagram models. Some models use Instagram success to develop their careers, such as Rosie Roff who worked as a fashion model before being discovered via Instagram and gaining work as a ring girl in American boxing. In some cases, Instagram provides unsigned models with a platform to attract the attention of agencies and talent scouts. American model Matthew Noszka entered the profession as a result of being discovered on Instagram by Wilhelmina Models.