A cultural wedding is arranged by "ghotok"s (matchmakers), who are generally friends or relatives of the bride and groom's parents. The "ghotok"s facilitate introduction of the bride and groom's identity to respective parents. Families traditionally seek bride and groom matches from the same religion and good social standing, also they never allow unemployed men to become grooms. In the case of an arranged marriage, if the aforementioned 'compatibility' factors are duly matched, only then is the pairing deemed an ideal match. Apart from arranged marriages there are also love marriages and semi-arranged marriages which are based more upon the preferences and wishes of the partners than strict traditional norms, though love marriage is forbidden by most of the families and inter-gender friendship is frowned upon by the society.