On returning to New York in 1963, he recorded "The Sidewinder". The title track cracked the pop charts in 1964 and served as the background theme for Chrysler television commercials during the World Series. The tune was used without Morgan's consent; after he threatened to sue Chrysler agreed not to show the advertisement again and settled the case. Due to the crossover success of "The Sidewinder" in a rapidly changing pop music market, Blue Note encouraged its other artists to emulate the tune's "boogaloo" beat. Morgan himself repeated the formula several times with compositions such as "Cornbread" (from the eponymous album "Cornbread") and "Yes I Can, No You Can't" on "The Gigolo". According to drummer Billy Hart, Morgan said he had recorded "The Sidewinder" as filler for the album and was bemused that it had turned into his biggest hit. He felt that his playing was much more advanced on Grachan Moncur III's essentially avant-garde "Evolution" album, recorded a month earlier, on November 21, 1963.