A video was filmed which featured the band, then officially consisting of Simmons, guitarist/vocalist Paul Stanley, drummer Eric Carr and guitarist Ace Frehley, on stage performing the song while teenagers, watching them perform on television, are being hypnotized (or inspired) by their performance. As the song progresses, the father's newspaper catches fire, the telephone melts, a teacup explodes, stuff pours out of the refrigerator behind the mother (who just stares at the mess) and a large crack appears in the wall near the television. Howard Marks, KISS' business manager from 1976 to 1988, stars as the father in the video.