As part of a reorganization of Columbia Records Group, group president Goddard Lieberson appointed Davis as administrative vice president and general manager in 1965. In 1966, CBS formed the Columbia-CBS Group which reorganized CBS's recorded music operations into CBS Records with Davis heading the new unit. The next year, Davis was appointed president and became interested in the newest generation of folk rock and rock and roll. One of his earliest pop signings was the British folk-rock musician Donovan, who enjoyed a string of successful hit singles and albums released in the U.S. on the Epic Records label. That same year, Davis hired 23 year old recording artist Tony Orlando as general manager of Columbia publishing subsidiary April-Blackwood Music, who went on to become vice-president of Columbia/CBS Music and sign Barry Manilow in 1969.