The opening of Easton Town Center in June 1999 dramatically changed the outlook on shopping centers in Columbus. Located near the intersection of the I-270 Outerbelt, I-670, and SR-161 on the northeast side of Columbus, Easton presented a unique mixed-use format that was instantly successful. The combination of Easton and Tuttle gave nearly all wealthy suburban shoppers throughout Columbus more convenient shopping options. In conjunction to driving significant retail traffic away from downtown, Easton also hastened the downfall of nearby Northland Mall.