Acronym use has been further popularized by text messaging on mobile phones with short message service (SMS), and instant messenger (IM). To fit messages into the 160-character SMS limit, and to save time, acronyms such as "GF" ("girlfriend"), "LOL" ("laughing out loud"), and "DL" ("download" or "down low") have become popular. Some prescriptivists disdain texting acronyms and abbreviations as decreasing clarity, or as failure to use "pure" or "proper" English. Others point out that language change has happened for thousands of years, and argue that it should be embraced as inevitable, or as innovation that adapts the language to changing circumstances. In this view, the modern practice is just as legitimate as those in "proper" English of the current generation of speakers, such as the abbreviation of corporation names in places with limited writing space (e.g., ticker tape, newspaper column inches).