"Tiger Bay" (1994) represented a change of direction: the entire album was inspired by folk music, combined with modern electronica. Although the album reached No. 8 in the UK Albums Chart, the singles performed disappointingly, with "Pale Movie", "Like a Motorway" and "Hug My Soul" reaching No. 28, No. 47 and No. 32 in the UK Singles Chart. In a 2009 interview, Bob Stanley said that in retrospect the band "got ahead of ourselves a bit" by releasing such an uncommercial album, which "definitely could have done with a couple more obvious songs".