Since 2001, he has directed over two dozen television commercials, and worked on a feature-length film as a producer, In the same year, he began long-term cooperation with the mobile operator Orange SA. For Orange Slovakia, he created their entire re-branding campaign in South Africa. In 2002, he placed among the bestselling Czech authors at Paris Photo in the Louvre, where he represented the Leica Gallery Prague. He also won a tender to be the photographer for the commercial television station TV Nova, after which he created the photographic concept and creative promotional visuals for all its programs. He worked for the Czech Ministry of Foreign Affairs, where he prepared the official book for the Czech Republic's entrance into the EU. In the year 2003, he signed a contract with the publisher Presco Group for an annual calendar of his work to be distributed worldwide.