The Browns opened the first post-merger season of 1970 by beating Joe Namath and the New York Jets in the first-ever broadcast of Monday Night Football on September 21. The following month, Cleveland faced Paul Brown's Bengals for the first time in a regular-season game, winning 30–27. That game was a highlight in an otherwise unsuccessful season. The Browns lost their second match against the Bengals 14–10 in November, when Phipps made his first start — Brown called it "my greatest victory" — and finished 7–7.