Storm chasing is chiefly a recreational endeavor, with motives usually given toward photographing or videoing the storm and for multivariate personal reasons. These can include the beauty of views afforded by the sky and land, the mystery of not knowing precisely what will unfold and the quest to undetermined destination on the open road, intangible experiences such as feeling one with a much larger and powerful natural world, the challenge of correctly forecasting and intercepting storms with the optimal vantage points, and pure thrill seeking. Pecuniary interests and competition may also be components; in contrast, camaraderie is common.