In 2001, Ritchie directed a music video for "What It Feels Like for a Girl", a song performed by Madonna, to whom Ritchie was married at the time. In the video, she commits criminal and violent acts towards men; music channels MTV and VH1 to banned the video from their rotation, opting to play it only once on the release date. Ritchie then directed a short film starring Madonna and Clive Owen, titled "Star" for season one of "The Hire", a 2001 online series to promote BMW automobiles. Ritchie's next film, starring Madonna and Adriano Giannini, was "Swept Away" (2002)"," a remake of Lina Wertmüller's 1974 Italian film of the same name. It is a romantic comedy about a wealthy socialite who is shipwrecked on a deserted island with a Communist sailor. The film was a critical and commercial failure, with an average rating of 5% on film review aggregator Rotten Tomatoes. Almar Haflidason of the BBC was critical of the lead actors, writing, "has neither good comedic sense nor any warmth [... as for Giannini, he spends the first half of the movie endlessly complaining like some old fishwife". The feature won five awards at the 2002 Golden Raspberry Awards for Worst Picture, Worst Actress, Worst Screen Couple, Worst Remake or Sequel and Worst Director.