During this later period, Radio 7 saw growth in its audience, with a growth rate of 9.5% annually in 2010, going from 931,000 listeners in the first quarter of that year to 949,000 a quarter later, making it the second most listened to BBC digital radio station at the time. However, despite this growth, the audience of children between 4 and 14 was reported to be only at 25,000 and in February 2011 the BBC Trust approved a reduction in hours dedicated to children from 1,400 to 350.