KBVO – which originally branded as "MyAustinTV" under the service's branding conventions, before identifying solely by its call letters starting in September 2014 – also adopted a separate program schedule (consisting mainly of first-run syndicated talk and court shows, recent off-network sitcoms and drama series), with a partial emphasis on professional, high school and college sports events. LIN and KXAN management cited the conversion into a separate station as an effort to provide unique program offerings to differentiate KBVO amid a decrease in the number of Hill Country households that received KXAN over-the-air since Channel 14 signed on (declining from 60% in 1991 to less than 15% in 2009). Rather than offering a market-wide simulcast feed on a subchannel of either KXAN or KNVA, the full-power KBVO converted low-power station KBVO-CA into a translator to extend its reach into metropolitan Austin; however, its 75-watt signal barely covered Austin proper and did not cover surrounding towns such as San Marcos and Georgetown. As such, most viewers living in Austin and surrounding areas originally had to relay on cable or satellite in order to receive the station (in Austin, subscribers of Time Warner Cable ceded its local cable franchise rights to Charter Communications as a result of Time Warner Cable's 2016 merger with Charter could only receive KBVO via its high-definition channel tier until July 2011, when it began carrying a standard definition feed of the station on channel 7).