"The Dartmouth" went through a substantial developmental phase in 1875 under the watchful eye of Samuel Merrill of the Class of 1876. Starting in September 1875, "The Dartmouth" began publishing regularly every Thursday morning. Merrill doubled the size of the newspaper and increased subscription terms to $2 a year. Also in 1875, advertisements appeared in "The Dartmouth" for the first time. At this time, "The Dartmouth" was the only college paper published weekly in New England, and was one of the three largest college weeklies in the world.