Lauren Bans of "GQ Magazine" discussed the rise of the himbo character in entertainment in her 2012 article, "Bimbos with Balls", noting the proliferation of "a new breed of buffed up hollow men" was replacing female bimbo characters in shows like "New Girl", "Cougar Town", and "Parks and Recreation", "30 Rock", as well as movies like "Magic Mike" and "Showgirls". Citing even earlier himbo appearances in "Seinfeld" and "Friends", Bans theorizes that the 21st century has spawned a "Golden Age of himbodom", based on a new Hollywood vision of women as "crass sexual aggressors" who "need subjects to crassly sexually aggress".