Beyond this, Bargh suggested that associations between goals, their related behaviors, and environments in which they are consistently pursued, can become linked in memory and be unconsciously activated to influence behavior without conscious awareness. Unconscious goals are activated with priming, or the presentation of a cue that automatically activates its related mental representation of the goal, which triggers related behaviors. For instance, subjects primed with an achievement or cooperation goal perform better on an intelligence task compared to subjects who are not primed.