Drummer Christoph Schneider came up with the idea for the video and originally wanted the song to be released as the lead single from "Reise, Reise"; he enjoyed the idea of Rammstein coming back from a long break in between albums with a morbidly obese appearance. Though the band did use his idea for the video, the song was released as the fourth and final single from the album instead. Despite the music playing over the band's performance in the video, some guitar feedback that was picked up from the microphones was included in the final cut of the video, something that director Jörn Heitmann wanted to include. In the video "The Making of Keine Lust", guitarist Richard Kruspe discussed the meaning of the song and music video: