Under the direction of Livingstone and Jackson, Games Workshop expanded from a bedroom mail order company to a successful gaming manufacturer and retail chain, with the first Games Workshop store opening in Hammersmith in 1977. In June of that year, partially to advertise the opening, Livingstone and Jackson launched the gaming magazine "White Dwarf", with Livingstone as the editor. Livingstone picked the title, which had meaning for both fantasy and science fiction readers: a "white dwarf" could be a stellar phenomenon or a fantasy character. Livingstone stepped down as editor of the magazine after "White Dwarf" #74 (February 1986).