KXTV presently broadcasts 27 hours of locally produced newscasts each week (with four hours each weekday and 3½ hours each on Saturdays and Sundays). Prior to adopting the current "ABC 10 News" branding in 2015, KXTV's newscasts had successively identified as "Shell News", "The Big News", "Channel 10 News", "Newservice 10" (in the 1970s), "Eyewitness News" (early 1980s), and, most recently, "News10" (from 1983 to 2015, but since 2001 as a branding of the station overall). For the past two decades (dating back to its time as a CBS affiliate), KXTV has been in a distant second place to longtime market leader KCRA-TV (channel 3). In recent years, KXTV's 11 p.m. newscast has frequently finished in last place in total households among all the market's late-evening newscasts (not counting the KCRA-produced 10 p.m. newscast on KQCA-TV, channel 58).