The Nashville sound was a popular kind of country music that arose in the 1950s, a fusion of popular big band jazz and swing with the lyricism of honky-tonk country. The popular success of Hank Williams' recordings had convinced record labels that country music could find mainstream audiences. Record companies then tried to strip the rough, honky-tonk elements from country music, removing the unapologetically rural sound that had made Williams famous. Nashville's industry was reacting to the rise of rockabilly performer Elvis Presley by marketing performers that crossed the divide between country and pop. Chet Atkins, head of RCA's country music division, did the most to innovate the Nashville sound by abandoning the rougher elements of country, while Owen Bradley used sophisticated production techniques and smooth instrumentation that eventually became standard in the Nashville Sound, which also grew to incorporate strings and vocal choirs. By the early part of the 1960s, the Nashville sound was perceived as watered-down by many more traditionalist performers and fans, resulting in a number of local scenes like the Lubbock sound and, most influentially, the Bakersfield sound.