In 1998, Heath was hired by the World Wrestling Federation (WWF) due to the support of then writers Bruce Prichard and Vince Russo, who believed in the merit of a vampire gimmick. Heath was given the name Gangrel, which was derived from a vampire clan from the role-playing game "". The gimmick involved an entrance which saw him rising from a ring of fire on stage, followed by a slow walk to the ring set to a sinister instrumental music theme. He also carried a goblet of "blood" with him and, during his entrance, would stop on the ring steps, take a drink, and spit it into the air.