In 1936, Milwaukee malt magnate Kurtis Froedtert bought Sunny Isles. The Sunny Isles Pier was built and soon became a popular destination. Sunny Isles developed slowly until the 1950s when the first single-family homes were built in the Golden Shores area. During the 1950s and 1960s more than 30 motels sprang up along Collins Avenue including the Ocean Palm, the first two-story motel in the U.S. Designed by Norman Giller in 1948 it was developed and owned by the Gingold family for the next 45 years and provided the springboard for Sunny Isles economic development. Tourists came from all over to vacation in themed motels of exotic design along "Motel Row". One motel, The Fountainhead, was named by its owner Norman Giller after the novel by Ayn Rand. As of 2013, the Ocean Palm Motel is closed.