In almost all of these sketches, Letterman starts off by announcing how happy he is to have on his show the next person, a named celebrity, such as a popular singer, actor, or author. Occasionally more than one person is named. Then Subitzky comes out from the wings, sits down next to Letterman and accepts the audience's applause. After a few minutes of perfectly normal-seeming interviewing by Letterman, Subitzky breaks down and explains to Letterman that he is not that celebrity, that he lied, that he had only pretended to be that person so that he could be on television. In the first few morning-show appearances, Subitzky then exits via the wings, but on the August 5th, 1980 show, and all subsequent ones, he leaves by running out through the audience, voicing abject apologies, including stopping briefly to apologize to some individual audience members.