On 13 April 1986, Tebbit and his chief of staff Michael Dobbs visited Thatcher at Chequers to present her with the results of polling by Saatchi and Saatchi which found that with inflation down and the trade unions weakened, "the Prime Minister's combative virtues were being received as vices: her determination was perceived as stubbornness, her single-mindedness as inflexibility, and her strong will as an inability to listen". Tebbit and Dobbs told her this was becoming known as the "TBW factor": TBW standing for "That Bloody Woman". They recommended Thatcher take a lower profile in the forthcoming general election.