In 2000, Roland Gumpert proposed a new generation of sports cars. One of the primary criteria for this car was that it be street-legal yet ready for the racetrack. He returned to Germany at the end of 2001, after over three years in China where he was the head of sales and marketing responsible for the development of the dealer network of the Audi-VW joint enterprise there. Subsequently, automobile designer Roland Mayer asked him if he would assist in building a prototype sports car. Audi approved Gumpert's involvement in this project, on the condition that, if they did eventually develop a new sports car, it would not be a prototype, but a series product.