The show was notable for its technical production values despite its obviously low budget, its humorous social commentary, a deliberate post-modernist structure (it is a television show about a television show that features numerous other television shows), and the cult following it developed during its run. It was further distinguished in that it was suitable for all ages (from infants to adults), and had a broad demographic appeal:"We were never allowed to see the exact BBM ratings for our time slot(s), but were informally told that we had a remarkably broad demographic".</ref> providing puppets, cartoons, and on-screen behaviour appropriate to a pre-teen children's program (its ostensible target market); an overt anti-authoritarian angle for older children; and subtle adult humor designed to appeal to parents who were watching with their children. In 2005, a collaboration between Jeff Green and "DVD-Lab" software creator Roman Voska on Green's "Stranger Still" production led to the publication of the first season of "Cowboy Who?" as a DVD set.