JNCO, short for "Judge None Choose One", is a Los Angeles, California-based clothing company specializing in boys' and men's jeans. It was founded in 1985 by Moroccan-born, French-raised brothers Jacques Yaakov Revah and Haim Milo Revah. The brand gained recognition in the 1990s with its boys' ultra-wide straight legged denim jeans featuring elaborate pocket logos and a unique street look. The brothers commissioned a local LA graffiti artist Joseph Montalvo, aka Nuke, to design the brand's logo. This street look was popularized throughout the 90s starting in Los Angeles and working its way through the United States. JNCO also manufactures T-shirts, khaki pants and other clothing articles for men and women. Unlike similar California based apparel manufacturers, JNCO manufactured most of its products in the United States, mainly at S.M.J. American Manufacturing Co., a operation also owned by Milo and Jacques Revah.