The hat became so associated with him that it was commonly known in the UK as the "Anthony Eden" (or, in London's Savile Row, simply as the "Eden"). It was not marketed as such and the name was purely informal, but the use of the term was widespread, entering dictionaries and phrase books: for example, it was still listed in the 17th edition of "Brewer" in 2005 and as recently as 2010 the fashion "guru" Trinny Woodall cited the hat as an example of Eden's reputation for being well dressed. It came into particular vogue among civil servants and diplomats in Whitehall and, to that extent, rather belied the stereotypical view, that lasted until well after the Second World War, of civil servants as a "bowler hat" brigade.