In 1996, GMC partnered with the fashion industry as a part of the "GM/CFDA Concept: Cure", a collaboration between General Motors and the Fashion industry bringing awareness to and raising funds for breast cancer. The program involved five designers, each lending their artistic talents to customize five different vehicles. Nicole Miller, Richard Tyler, Anna Sui, Todd Oldham, and Mark Eisen were tasked with transforming a Cadillac STS, Buick Riviera, GMC Yukon, Oldsmobile Bravada and Chevrolet Camaro Z28, respectively. The cars were then auctioned with the proceeds presented to the Nina Hyde Center at the Greater Los Angeles Auto Show in 1997.