The society operated a number of department stores based in town and city centres. Most of these stores ultimately carried the 'Living' brand. Department stores were located in: Bangor, Barnsley, Barnstaple, Basildon, Bath, Birkenhead, Blackwood, Boscombe, Bridgend, Bristol (Fairfax House) Burnley (previously known as Pendle House), Bury St. Edmunds, Cambridge, Cardiff, Chippenham, Colwyn Bay, Crawley, Doncaster, Halifax, Hammersmith, Hemel Hempstead, Hereford, Herne Bay, Huddersfield, Leeds, Leigh, Letchworth, Llandudno, Llanelli, Merthyr Tydfil, Nelson (previously known as Quality House), Newmarket, Pembroke Dock, Pontefract, Reading, Romford, Scunthorpe, St Austell, Stevenage, Stratford, Swansea, Taunton, Trowbridge, Wells, Weston-super-Mare (previously known as Fairfax House), Weymouth, Worcester, Wrexham, Yeovil.