Thus began his transition into the brash, bombastic manager "Captain" Lou Albano. With a quick wit and a grating personality, Albano delivered memorable promos and earned the scorn of the wrestling audience as he attempted to dethrone World Wide Wrestling Federation (WWWF) superstar and Heavyweight Champion Bruno Sammartino. Albano described the strategy behind his overblown, ranting interview style: "I just remember the point I wanna bring across, and then I just babble before, during, and after. Somehow, in the middle, I said the two or three sentences that sold tickets. Mostly, I just tried to make people want to see me get my ass kicked, and along the way, hopefully the guy I was managing would catch a beating too!" Growing out his hair and beard, and packing on extra pounds, Albano gave the image of a wild man. He developed a later trademark, applying rubber bands to his beard, after having seen a homeless man do the same. He also often wore a rubber band hanging from a safety pin pushed through his cheek.