In June 2002, WDRB became one of the few U.S. television stations to run a regular editorial segment, when it debuted "Point of View", a twice-weekly segment that is usually hosted by WDRB/WMYO president and general manager Bill Lamb; the segment introduced a weekly feature with viewer responses to the discussed topic via phone message in 2007. "Point of View" has evolved into one of the community's most prominent opinion forums, featuring frequent guest editorials by a wide array of community members. In 2006, WDRB—in partnership with Norton Healthcare—became the first and only station in Louisville to offer real-time closed captioning on all of its newscasts, making 100% of the station's news content available to over 147,000 deaf or hard of hearing viewers in the market. Prior to this, only pre-written studio-originated content was closed-captioned, while live field reports and breaking news stories were not transcribed.