In April 2007, during its upfronts, Discovery announced that Discovery Home would re-launch in 2008 as a new channel focused on environmentalism and sustainable living. The channel itself was announced as part of a $50 million corporate initiative known as "Planet Green", undertaken under Discovery's new CEO David Zaslav, which would include the production of programming on other Discovery channels (such as the Discovery Channel series "Ten Ways to Save the Planet") that appeal to these themes, an "innovation conference", and making its headquarters carbon neutral. Zaslav stated that Discovery Home had been economically sound, but wasn't "serving this higher purpose". On August 1, 2007, Discovery announced its acquisition of "TreeHugger", a blog focusing on sustainable living. The site was to be positioned as a digital companion to the new channel.