Walter Yetnikoff, the president of Jackson's record company CBS Records, approached MTV about playing the "Billie Jean" video, which MTV had not ever played in spite of Jackson's success as a musical artist. Yetnikoff became enraged when MTV refused to play the video, and he threatened to go public with MTV's stance on racial discrimination. "I said to MTV, 'I'm pulling everything we have off the air, all our product. I'm not going to give you any more videos. And I'm going to go public and fucking tell them about the fact you don't want to play music by a black guy.'" MTV relented and played the "Billie Jean" video in heavy rotation. After the video was aired, "Thriller" went on to sell an additional 10 million copies. The short film was inducted into the Music Video Producers Hall of Fame in 1992. In a 2005 poll of 31 pop stars, video directors, agents, and journalists conducted by telecommunications company 3, the music video was ranked fifth in their "Top 20 Music Videos Ever". The video was also ranked as the 35th greatest music video in a list compiled by MTV and "TV Guide" at the millennium.