In October 2003, Gloucester Rugby launched 'Project Kingsholm'. 'The Kingsholm Supporters Mutual' (KSM) was set up by Gloucester Rugby Football Club in October 2003, to help fundraise towards 'Project Kingsholm', the redevelopment of Gloucester's entire ground at a cost of £6,000,000, and the launch of a supporters shares rights issue. The idea was to be similar to the development at Franklins Gardens, home of Northampton Saints RFC, although on a bigger scale, incorporating both seating and terracing. Despite the KSM meeting the fundraising targets, Gloucester Rugby abandoned all plans.