The following month, DWA announced a multi-year content deal to provide 300 hours of exclusive original content to the video on demand Internet streaming media provider, Netflix. Part of the intent of the deal was in part to establish a more reliable income for DWA to defray the financial risk of solely relying on the theatrical film market. The next day, DWA completed a five-year licensing agreement with Super RTL to start that September for the Classic Media library and the Netflix slate. With the Netflix and Super RTL deals in place for TV, DWA announced executive hiring for its new television group, DreamWorks Animation Television in late July. Former Nickelodeon senior executive Margie Cohn became Head of Television for the group. In September that same year, DreamWorks announced that it has acquired the TV library of London-based Chapman Entertainment with the programs to distributed through DWA's UK-based TV distribution operation.