In 1929, the two-a-day Palace shows increased to three. By 1932, the Palace moved to four shows a day and lowered its admission price. In November of that year, it was rebranded the "RKO Palace" and converted to a cinema. Appearing on the closing bill when the venue ended its stage policy were Nick Lucas and Hal Le Roy. There was a brief return to a live revue format in 1936, when Broadway producer Nils Granlund staged a series of variety shows beginning with "Broadway Heat Wave" featuring female orchestra leader Rita Rio. Finally in 1957, the Palace, succumbed to the popularity of television and ceased stage presentations, with its films beginning with James Cagney's "Man of a Thousand Faces".