I-95 continued to enjoy dominant ratings throughout the remainder of the 1980s, using the slogan "Birmingham’s All-Hit I-95" for the remainder of that decade, and as "The Station in the '90s" into the 1990s. However, the nationwide decline in popularity of the Top 40 format affected I-95. In 1994, the station changed call letters to WMXQ ("Mix 94.5") and became a hot adult contemporary music station. Mix 94.5 was no more successful than I-95 had been in its latter stages, so on September 25, 1996, the station once again changed formats and became a soft adult contemporary station with the new name "Soft Rock 94.5". The call letters were changed to WYSF in November of the same year. Television ads for the new station featured actress Teri Garr.