Poundland offer approximately 3500 products, of which 1000 are branded, mostly food and drink. Stock typically is categorised as either ongoing core lines (products bought direct from the manufacturer), seasonal ranges or clearance stock, with 10,000 new products featured each year. Initially, unbranded products stocked by Poundland (accounting for roughly 70% of total stock) would carry the Poundland branding and logo, however the retailer determined it could increase sales by removing the Poundland branding and instead marketing their own sub-brand of products. Some of the products sold under the in-house brand are supplied by manufacturers who are worried about their brand being sold in discount stores and would rather allow their products to sell without their own branding attached.