Eng Lian Enterprise Sdn Bhd developed the Bangsar Baru neighbourhood, comprising some 1,125 houses and a thriving business community in 1974. The 1970s saw Bangsar recover into a housing suburb catering to the baby boomers settling in Kuala Lumpur. As their children grew up and formed a large part of the city's youth, Bangsar became a sought-after place for the trendy during the 1980s. Among companies that contributed to the demographic development of Bangsar include Sistem Televisyen Malaysia Berhad and Lever Brothers.