In 1965, Yorty was reelected over Democratic Congressman James Roosevelt, son of the late President Franklin D. Roosevelt. Roosevelt's campaign put up hundreds of billboards, handed out bales of bumper stickers and buttons, appeared often on television with 15-minute and half-hour shows, and was featured in so many other spots that his large presence in electronic media was criticized. Roosevelt's campaign cost around $450,000, but Yorty spent less than half that amount. Roosevelt called Yorty a stooge of Democrat Jesse "Big Daddy" Unruh, the controversial California Assembly speaker. He attacked Yorty's membership in a segregated private club and repeatedly criticized Yorty for having a bad temper. The often-irascible Yorty held his temper throughout the campaign, seeming almost cool in contrast to Roosevelt. He pointed to the fact that he had cut city taxes, streamlined city government and improved garbage pickups. He outpolled Roosevelt 392,775 (57.9 percent) to 247,313 (36.5 percent), with the remainder of votes going to six other candidates on the ballot.