Following the official launch of the service, additional improvements were made. In March 2007, the game was remodeled and given a new logo, and on May 11, 2007, the home page was remodeled to fit in with Nick.com's new look. On June 24, 2007, the game was featured in The New York Times, with a quote stating, "Pre-teenage viewers have a virtual playground to call their own." In September 2007, the Nicktropolis Newsletter was launched, as an e-mail service to players, and in November 2007, the service became ad-supported. By July 3, 2008, "Nicktropolis" had over 7,000,000 registered users. That same year, the service introduced daily events on weekdays, the ""Nicktropolis" Blog" on the Nick.com message boards, and a new area to support "The Big Green Help", the year-long Nickelodeon green campaign.