In 1966, Solheim had an idea for a new putter flash in his mind. As he was unable to find a piece of paper, the design for his new putter was sketched on the dust cover of a 78 RPM record. After Solheim had finalized the design, he was still in need for a name. Solheim's wife Louise suggested the name "Answer" for the new putter as it "was an answer for the vexing problems in putting". As the name "Answer" would be too long to fit on the putter, the name was shortened to just "Anser". Additionally, without a W, Anser could be trademarked.