American Beach was founded in 1935 by Florida's first black millionaire, Abraham Lincoln Lewis, and his Afro-American Life Insurance Company. The plan was for his employees to have a place to vacation and own homes for their families by the shore. Throughout the 1930s, 1940s, and 1950s, summers at American Beach were busy with families, churches and children. It was a place where African Americans could enjoy "Recreation and Relaxation Without Humiliation". The beach included hotels, restaurants, and nightclubs as well as homes and other businesses.