Britain's first roadside petrol filling station was opened by The AA on the Bath Road near Aldermaston on 2 March 1919. The following year, one villager requested that a pump be installed by his house. "Chuffer" Ford, who lived in The Forge with his wife Olive, was told by Keyser that it must be "behind a wall and recessed". A hole was cut in the brick wall beside Ford's yard to house the Shell-branded pump. The location of this pump is marked by a square hole in the present wall. Ford's business offered other motoring services, with signage reading "vacuum, oil, and cycles".