Scunthorpe United originally played at the Old Show Ground, which was located towards the centre of the town at the junction of Doncaster Road and Henderson Avenue. In the wake of the Bradford City disaster of 1985, it was determined that substantial improvements would have to be made to the Old Show Ground in order for it to meet new regulations, improvements which the club could not afford. Ultimately it was decided that the best course of action was to relocate to a new out of town site, with the sale of the land occupied by the Old Show Ground being used to raise much needed revenue for the club. After the club relocated, the Old Show Ground was demolished and replaced by a Safeway supermarket, which was subsequently sold to Sainsbury's in 2004.