On July 10, 2007, "Times" launched a local Metromix site targeting live entertainment for young adults. A free weekly tabloid print edition of Metromix Los Angeles followed in February 2008; the publication was the newspaper's first stand-alone print weekly. In 2009, the "Times" shut down Metromix and replaced it with "Brand X", a blog site and free weekly tabloid targeting young, social networking readers. "Brand X" launched in March 2009; the "Brand X" tabloid ceased publication in June 2011 and the website was shut down the following month.