Ken Hatfield replaced Holtz in 1984. Hatfield played defensive back for Broyles on the 1964 national championship team, and was an All-American punt returner. It was Hatfield's punt return for a touchdown that beat No. 1 Texas in Austin in 1964 that propelled that team to finish undefeated. Hatfield finished his six-year tenure at Arkansas with a record of 55–17–1 and won back-to-back Southwest Conference titles in 1988 and 1989, Hatfield's last two years, and to date the Razorbacks' last conference championships. Hatfield would win seventy-six percent of his games at Arkansas, which is still a record today. He coached three teams to ten-win seasons in 1985, 1988, and 1989, and his 1986 and 1987 teams won nine games. But Hatfield was not successful in bowl games, only winning one (1985 Holiday Bowl) out of six. Hatfield was also criticized for being too conservative in the play-calling of his flexbone offense, with many fans noting that the team only threw three passes the entire game in a 16–14 loss to Texas in 1987. Hatfield would switch to the option-I formation prior to the 1989 season.