East Aurora is also the birthplace of and home to the corporate headquarters for Fisher-Price. From 1987 through 2007 the village and the Toy Town Museum (an independent non-profit organization located on the Fisher-Price campus) held the Toyfest Festival, which included the Toyfest parade featuring giant replicas of classic Fisher-Price toys. The three-day event was usually held at Hamlin Park and included an amusement park, circus-like attractions and a Fisher-Price play area where young children could play with a variety of toys.