"Dragon Quest" has become a cultural phenomenon in Japan. According to Ryutaro Ichimura and Yuji Horii, "Dragon Quest" has become popular enough that it is used as a common topic for conversation in Japan, and is considered by the Japanese gaming industry as Japan's national game. William Cassidy of GameSpy claims that "the common wisdom is that if you ask someone from Japan to draw 'Slime,' he'll draw the onion-like shape of the weak enemies from the game." With the Japanese release of "Dragon Quest IX" in January 2009, a new eatery inspired by the series called Luida's Bar was opened in Roppongi, a well-known nightlife hotspot in Minato, Tokyo. This was notable due to the usual center of Tokyo's gaming culture being Akihabara rather than Roppongi. The venue provides a meeting location for fans of the series: styled in the fashion of a Medieval public house like its virtual counterpart, its food is directly inspired by both items and monsters found in the games. It was described by a Western journalist as a cross between a Disneyland resort and a maid café "Dragon Quest" also served as the inspiration for a live-action television drama. "Yūsha Yoshihiko" initially aired in July 2011, with a sequel series being produced and released the following year. For its 2012 April Fool's Hoax, Google announced a "NES version" of its Google Maps service, which uses graphics and music based on the series.