When first put into production, the film was promoted as having the title "Rapunzel Unbraided", which was later changed to "Rapunzel". Disney's previous animated feature "The Princess and the Frog" in 2009, while being well-received by various critics and taking in nearly $270 million worldwide was not as successful as Disney had hoped. Catmull would later admit in writing that Disney Animation's faith that "The Princess and the Frog"s excellent quality would bring in all audiences notwithstanding the word "princess" in the title was their version of "a stupid pill." In order to market the film to both sexes and additional age groups, Disney changed the film's name from "Rapunzel" to "Tangled" while also emphasizing Flynn Rider, the film's prominent male character, showing that his story is just as important as Rapunzel's. Disney was criticized for altering the title as a marketing strategy. Floyd Norman, a former Disney and Pixar animator and story artist, said, "The idea of changing the title of a classic like "Rapunzel" to "Tangled" is beyond stupid. I'm convinced they'll gain nothing from this except the public seeing Disney as desperately trying to find an audience."