Outside Southeast Asia, Thai television content have also gained popularity in the broader Asian region, particularly China and Japan. In the 2000's, many Thai soap operas are aired in China, dubbed into Chinese language. With the advent of online and digital media, Thai television content continued to gain popularity in China through word of mouth and viral hits on social networking sites such as Bilibili & Weibo. By the late 2010's, Thai content became a mainstay in Chinese streaming platforms, with led to many Chinese companies forming partnerships and collaborating with Thai production companies, such as iQIYI forming a partnership with RS Television to remake Thai content for Chinese audiences. Over the years, numerous Thai series were adapted and remade for Chinese audiences through such collaborations, such as Project S: The Series & My Husband in Law. In 2011, Thai dramas quickly became popular in China, with a high performance-price-ratio, passing South Korean dramas as the second most popular country of origin for foreign shows in China, following Hong Kong dramas. The rise of Thai entertainment in China have had an effect in other aspects of Thai-China relations, with Thai dramas credited as being partially responsible for the popularity of Thailand as a tourism destination amongst Chinese travellers and being consistently awarded as 'Weibo's most popular destination' award.