From late September 2014, Kidd started to win more main roster matches, while being flanked by Natalya, scoring wins on "Main Event" and "Superstars" over the likes of Kofi Kingston, Jack Swagger, R-Truth, and Sin Cara. There was storyline tension between Kidd and Natalya, due to Kidd at times neglecting his wife, and at other times using Natalya as a human shield or expecting her to illegally interfere in his matches. On the November 3 episode of "Raw", Kidd again used Natalya to score another win, this time via countout in a non-title match against United States Champion Sheamus. On the November 14 episode of "SmackDown", Kidd received a title opportunity for the WWE Intercontinental Championship in an elimination match with Cesaro and defending champion Dolph Ziggler, however he was unsuccessful.