The first wave of Latin American populism began at the start of the Great Depression in 1929 and last until the end of the 1960s. In various countries, politicians took power while emphasising "the people": these included Getúlio Vargas in Brazil, Juan Perón in Argentina, and José María Velasco Ibarra in Ecuador. These relied on the "Americanismo" ideology, presenting a common identity across Latin America and denouncing any interference from imperialist powers. The second wave took place in the early 1990s; de la Torre called it "neoliberal populism". In the late 1980s, many Latin American states were experiencing economic crisis and several populist figures were elected by blaming the elites for this situation. Examples include Carlos Menem in Argentina, Fernando Collor de Mello in Brazil, and Alberto Fujimori in Peru. Once in power, these individuals pursued neoliberal economic strategies recommended by the International Monetary Fund (IMF). Unlike the first wave, the second did not include an emphasis on Americanismo or anti-imperialism.