In late 1961 and early 1962, the twist craze belatedly caught on in high society. Sightings of celebrities doing the dance made the song a hit with adults, particularly after a report in the Cholly Knickerbocker gossip column. Soon there were long lines at the Peppermint Lounge nightclub in New York, the most popular celebrity twisting spot. This new interest made "The Twist" the first recording to hit number one on the United States charts during two separate chart runs, and marked a major turning point for adult acceptance of rock and roll music.