WNJU-TV was sold in the fall of 1970 for $8 million (a fairly high price for a UHF station back in 1970) to Screen Gems Broadcasting, a subsidiary of Columbia Pictures. It was thought that WNJU would now become competitive because Screen Gems had deep pockets, but the brokered ethnic format would ultimately continue. It maintained an English-speaking audience a few hours a week during the 1970s when it was the only New York broadcast outlet for the World Wide Wrestling Federation. The station used a logo with WAPA-TV's "Open 4" and the same mascot, as it was WAPA-TV's sister station and its affiliate at the time, it is recognized the precursor to today's WAPA America.