Ross is the Air Force general in charge of Bruce Banner's gamma bomb project. His daughter, Betty, takes a liking to the young scientist, deepening Ross' dislike for the "weakling". After Banner's transformation into the Hulk, Ross spends years chasing the monster, becoming obsessed enough to commit treason by allying himself with the Leader, MODOK, and the Abomination to destroy the Hulk. Dismissed from the military, he shows up at Betty and Bruce's wedding with a gun and shoots Rick Jones. He is recruited by S.H.I.E.L.D. agent Clay Quartermain to merge with the electric creature Zzzax, a process that gives Ross superpowers but also makes him mentally unstable. He is later restored to human form but retains some residual energy-generating powers.