The Khyms had trouble keeping the baggy urban fashions popular at the Jamaica location in stock, so in 1991 they established a wholesale company called Wicked Fashions to import clothes from Pakistan. David Khym named the new clothing label Southpole in honor of a team of Korean explorers who had recently become the first from that country to reach the South Pole. Southpole succeeded by providing styles similar to those of other popular urban labels such as FUBU, but at a much lower cost.