More than a dozen industry publications on functional foods and beverages have referred to various exotic species as "superfruits", with estimates for some 10,000 new product introductions in 2007–2008. Relatively rare fruits originating from Oceania (noni), China (goji, seabuckthorn), Southeast Asia (mangosteen), or tropical South America (açaí) and unknown to American consumers were among the first wave of superfruits successfully used in product manufacturing from 2005 to 2010, but their popularity declined from 2010 to 2013. However, consumer interest in new products using pomegranate remained constant during that time.