As one of India's most successful cover models, Ray would subsequently lend her face to iconic global brands such as L’Oréal, MasterCard, De Beers and Rado. A "Times of India" poll named her the "ninth most beautiful woman of the millennium," the only model in the top ten. She co-anchored the TV show Star Biz on Star Movies and appeared in a music video for "Afreen Afreen", an iconic ghazal written by renowned lyricist Javed Akhtar, and composed and performed by Nusrat Fateh Ali Khan.