In 1997, Minor started a search engine called Snap.com with $25 million in funding and 150 employees from CNET. The decision to create a search engine was "universally booed" and caused CNET's stock to decline. However, two years later Minor sold a 60% interest in Snap to NBC for $500 million. Similarly, investors widely criticized Minor in 1999, when he increased marketing spending from $400,000 to $100 million. However, in hindsight the campaign was later believed to have dramatically increased website traffic and recognition of the CNET brand.