The Veyron costs €1,100,000 (net price without taxes); prices vary by exchange rates and local taxes (like value added taxes). Prices for the UK or the US are over £880,000, or around $1,400,000. It was noted in an April issue of "Live" magazine (weekly men's magazine with "The Sunday Times") that customers are free to order additional extras which can push the price up by the cost of a Rolls Royce Phantom. During an episode of "Top Gear", the car was compared to the Concorde as a feat of technology.