The George H. Jones family were the first European settlers in the area, arriving in 1886. Until 1923, the area had been called Lockwood Mesa. When Lake Hodges Dam was built in 1917–1918, the area began to develop rapidly. The creation of the Santa Fe Irrigation District in 1918 ensured that the area from Rancho Santa Fe through Solana Beach would prosper and expand. The coastline from Solana Beach to Oceanside began to boom in the early 1920s. In 1922 Colonel Ed Fletcher, an early community leader and developer, purchased at $20 per acre from farmer George H. Jones to develop the town of Solana Beach, with the help of his brother-in-law Eugene Batchelder. To provide access to the beach for the development, hydraulic water pressure was used to erode away tons of earth and create the Fletcher Cove entry and beach. This took one man three months with a fire hose, using water that was coming over the spillway at Lake Hodges Dam. The beach was opened with great fanfare including horse races on the beach on July 4, 1925.