Jones attracted considerable attention with his comments. Although he had not originally considered it, a number of people encouraged him to start a new political party. Jones himself believed that a new party could conceivably split the National Party's vote, bringing the government down. Jones appears to have hoped that losing an election would help to purge the National Party of "Muldoonism". Along with some of the people who had contacted him about the matter, Jones began to lay the foundations for a new organization. The party's name and motto were chosen, and its primary policies were set out.