The station signed on as WSMJ on June 1, 1962 and remained as such until the spring of 1979 when WSMJ was sold to Heftel Broadcasting. They changed to a disco music format and adopted the call sign WIKS-FM ""The New Rock Kiss 99 FM"" on April 14, 1979. Later, a contemporary hit radio format was adopted which, aside from a brief experiment playing classic rock in 1989, has continued to this day. The station was added to both Mediabase and Nielsen BDS Top 40/CHR reporting panels in November 2012.