The album's first single, "The Pretender", had a forty-second preview released on a cross-promotional campaign with rock radio stations in July 2007, and eventually saw its debut on August 3, 2007 at ESPN's broadcast of the X Games XIII. It was released for music download and for radio play in August 2007, with a CD single coming out on September 17, 2007. "Long Road to Ruin" was released as the second single in December 2007. In 2008, "Cheer Up, Boys (Your Make Up Is Running)" was issued as a download single in the UK, with "Let It Die" being picked instead for the United States. All three North American singles topped "Billboard"s Modern Rock Tracks charts, making it only the ninth album in history to spawn three number one hits on this chart, and "The Pretender" set a record by spending eighteen weeks at the summit.