Under the agreement, channel 9 took over channel 64's operations and re-branded the station as "Action 64." The "Action" branding had also been used at the time on Cox's two other independent stations, KICU-TV in San Jose, California and WRDQ in Orlando. Cox invested over $3 million toward relaunching the station and making other improvements. The station moved its operations to WSOC-TV's facilities and underwent a significant technical overhaul, boosting its transmitting power to a level comparable with other Charlotte area stations. Previously, it could only be seen on cable television in most of the market, as its over-the-air analog signal barely made it out of Cabarrus County.