New Bond Street was laid out during the second phase of construction 14 years after Bond's syndicate began developing the area. Most of the building along the street occurred in the 1720s, on what was the Conduit Mead Estate. John Rocque's map of London, published in 1746, shows properties along the entire length of Bond Street, including the fully constructed side streets. The two parts of the street have always had separate names, and a plan by the council to merge the two into a singular "Bond Street" in the 1920s was rejected by locals.