Manuel Paul's mural "Por Vida" (2015) at Galeria de la Raza in Mission District, San Francisco, which depicted queer and trans Chicanos/as, was targeted multiple times after its unveiling. Paul, a queer DJ and artist of the Maricón Collective, received online threats for the work. Ani Rivera, director of Galeria de la Raza, attributed the anger towards the mural to gentrification, which has led "some people associate LGBT people with non-Latino communities." The mural was meant to challenge "long-held assumptions regarding the traditional exclusivity of heterosexuality in lowrider culture." Some credited the negative response to the mural's direct challenging of machismo and heteronormativity in the community.