Bloom appeared in a debate on BBC's "That Was The Week That Was" in November 1963 with Bernard Levin. The "Sunday Telegraph" had reported on the debate that Bloom had been the victor and it was the first time Bernard Levin had lost a debate. Bloom had come across as the housewife's friend; a pal of working men; the scourge of the City and enemy of the Establishment and Resale price maintenance. Bloom was symbol of free enterprise. The listing of Rolls Razor on the Stock Exchange made Bloom a millionaire with a Rolls Royce Phantom and a flat in Park Lane, and he rented the fabulous Villa La Fiorentina on Cap Ferrat on The French Riviera as a sales incentive scheme for his top salesmen to visit for holidays. Later he purchased a 376-ton 150-foot motor yacht "Ariane" for $1 million, which was sold after the crash to Charles Revson the head of the Revlon Company, and later to Kirk Kerkorian, and finally was owned by Adnan Khashoggi for 20 years.