The standard was managed by the Eugene Network (formerly the European Green Electricity Network), an international membership-based non-profit organization. The Network aimed to coordinate and harmonise green energy labelling nationally and internationally, promote the adoption of the Eugene Standard as the basis for national and international green energy markets, and encourage consumers and suppliers to choose credible green energy products. Formal discussions on the Eugene standard first took place in 2000, led by the World Wide Fund for Nature, and it was officially launched on 24 June 2002. The Eugene Network was legally established in 2003 and the first national energy labels were accredited in 2004.