In 2004, Dawn co-conceived and co-created the Bush in 30 Seconds ad contest, co-organized the online contest and national media campaign, and produced Bush in 30 Seconds LIVE. She has created national campaigns and organized artists, musicians, and filmmakers extensively for MoveOn and all MoveOn PAC projects, such as the Bake Sale for Democracy, the Fahrenheit 9/11 Campaign, the Virtual Garage Sale, the 50 Million Women Count media campaign, the MoveOn CD with Barsuk Records, the Kerry Kit, the Vote for Change Tour and, most notably, the 10 Weeks: Don't Get Mad, Get Even! ad campaign and live event.