The 1960s saw a slow but sure increase in the popularity of foreign cars on the British market. Volkswagen of West Germany had imported the iconic Beetle to Britain since 1953; this car was first launched in 1937 as a "people's car" for the German market under the Nazi regime. Its arrival on the UK market less than a decade after the end of World War II was met with hostility, with many examples being vandalised soon after being distributed, but it quickly became popular, with nearly 10,000 being sold in 1959. Volkswagen also began importing examples of its people carrier and van models, and by 1963 had sold 100,000 cars in Britain. Renault's French rival Peugeot also enjoyed success in the 1960s with its 404 saloon and even more so with its successor, the 504, which was launched in 1968. This set the scene for even more sales for foreign carmakers on the UK market during the next two decades, as their market share continued to grow.