Porter Novelli has received attention for campaigns including an HIV prevention campaign for the Centers for Disease Control, the USDA MyPyramid food guidance system, the M&M's Global Color Vote, and the Almond Board of California's "Carpe PM" campaign. In 1998, the firm launched Florida's anti-tobacco "Truth" campaign, which expanded nationally two years later. The National Heart, Lung, and Blood Institute in 2009 gave the firm a three-year contract to support its "Learn More Breathe Better" campaign for chronic obstructive pulmonary disease awareness. In 2015, Porter Novelli helped facilitate the Ice Bucket Challenge with the ALS Association, and guided the campaign to receive more national and international media attention.