On July 7, 1997, KSHV became a secondary affiliate of The WB, allowing viewers throughout the Ark-La-Tex who did not have a cable or satellite subscription to watch that network's programs for the first time. (Dating to the network's January 1995 launch, The WB had been available locally on Time Warner Cable in Shreveport had its franchise rights acquired by Comcast in 2006, Cox Communications in Bossier City had its franchise rights acquired by Suddenlink Communications in 2006, and other local cable and satellite providers through the superstation feed of Chicago affiliate WGN-TV conventional basic cable channel WGN America.) With this, WB network programming was initially carried on a two-hour delay from 9:00 to 11:00 p.m., immediately following UPN's prime time schedule (which aired in pattern from 7:00 to 9:00 p.m.) on nights when the two networks offered prime time programs.