"Telefusion Yorkshire Limited", created by the Blackpool-based TV rental chain "Telefusion "and led by Grampian TV Managing Director G E Ward Thomas, was selected as the winning bid. It was chosen on the condition that it 'merged' with another applicant "Yorkshire Independent Television". The latter, backed by a consortium of Yorkshire Post Newspapers Ltd, other local newspaper groups such as the "Huddersfield Examiner" and the "Scarborough Evening News", several Yorkshire-based Co-operative societies, trade unions and local universities, was deemed by the Authority to have the better talent but suffered a lack of funding, whereas Telefusion had the backing of a cash-rich parent. The new venture initially chose the name "Yorkshire Television Network" but decided to drop the word 'Network' before going on air. A few days after winning, the chairman Sir Richard Graham said: "We see ourselves as having a particular responsibility to convey to a mature audience the particular qualities and strengths of one of the most populous and most important areas outside London."