Jersey almost lost its language in the 20th century. By 2001 there were less than 3,000 speakers of . In the 21st century strenuous efforts are being made to re-establish it. , funded by the States, is leading a programme in schools teaching . promotes the language generally. Language brings distinctiveness, a sense of localness and a whole new set of skills all of which are important qualities in attracting the creative economy. It is fundamental to the Island's identity. This objective is to work with these organisations to help in the revival and status of the language.