Snape had already tasted success as a tourist destination, for in the 18th and 19th centuries the Snape Race Course on the banks of the Alde was the site of a race meeting held every year for nearly 150 years. This led to the building of a new road (now the A1094) by the Aldeburgh Turnpike Company, which made Snape easy to get to, and which continued to be the main route to the village even after the coming of the railways (which reached Snape in 1888, though only for goods traffic to the Maltings).