In part, the initial establishment of the association was prompted by industry concerns about the sale of blank (un-branded) skateboard decks. In 1994, during the months before the establishment of the association, representatives of various skateboarding companies met to discuss their concerns. In particular, companies were concerned about the proliferation of un-branded decks for sale in skate shops and other retail outlets that had not been produced by one of the major skate brands. These decks carried no logos or associated designs and were produced by manufacturers that (according to the companies) did not contribute to the sponsorship of skateboarders, venues or events. The association was officially established the following year.