The general election was bitterly contested by Wilson, Roosevelt, and Taft. Roosevelt's "New Nationalism" platform called for social insurance programs, reduction to an eight-hour workday, and robust federal regulation of the economy. Wilson's "New Freedom" platform called for tariff reduction, banking reform, and new antitrust regulation. With little chance of victory, Taft conducted a subdued campaign based on his platform of "progressive conservatism." Debs claimed the three candidates were financed by trusts and tried to galvanize support behind his socialist policies.