In 1997, Vince McMahon responded to WCW's big success by taking the WWF in a different direction with more realistic characters and edgier storylines. Rising stars included the D-Generation X group (consisting of Shawn Michaels, Triple H, Rick Rude, X-Pac, Road Dogg, Billy Gunn and Chyna) and Stone Cold Steve Austin, whose rise to popularity began with his 1996 King of the Ring win and famous "Austin 3:16" speech. Despite starting out as a villain, Austin's popularity would start to gradually exceed those of the top fan favorites in the promotion. At Survivor Series on November 9, 1997, WWF debuted the "scratch" logo which would be the company's signature throughout the Attitude Era and on December 15, 1997, Vince McMahon aired a promo on "Raw Is War" addressing the audience on the company embarking on a "more innovative and contemporary campaign", which would advise parent discretion for a younger audience. This same episode also marked the beginning of the scratch logo being officially used for WWF television broadcasts and went into full effect, replacing the New Generation logo.