Augustiner beer is normally found within the Greater Munich area, but in the last few years it has become popular outside Munich, for example in Berlin, where it is one of the most successful beers in Mitte, even though the company does not advertise. When most German breweries updated their bottles to a slim and more modern design to give their beer a more classy and less old fashioned appearance, Augustiner stuck with its original "classic" form, often nicknamed the "Bauarbeiterhalbe" (construction worker's half litre). The labels have also not changed in over 20 years. The success of the brand has been attributed to the traditional "retro" image it enjoys as one of the last major breweries in Munich that is not owned by an international beer conglomerate; Augustiner-Bräu is 51%-owned by a charitable foundation.