FLOC also began organizing cucumber pickers and pickle processing workers in North Carolina in the early 1990s. Velásquez decided to target the Mount Olive Pickle Company, the major pickle processor in the state. Once more, Velásquez decided on a boycott when initial attempts to secure a three-way collective bargaining contract failed. Velásquez personally led a four-day, march from Mount Olive, North Carolina, to Raleigh. On September 16, 2004, FLOC signed a collective bargaining agreement with Mount Olive and the growers which covered more than 8,500 of the state's 10,000 guest workers. It was the first union contract for farmworkers in the state, and the first to establish a union hiring hall in Mexico to supply the state with guest workers.