For example, Yahoo's open search API allows developers to integrate Yahoo search into their own software applications. The addition of this API provides search functionality to the developer's application whilst also increasing search traffic for Yahoo's search engine hence benefitting both parties. With respect to Facebook and Twitter, we can see how third parties have enriched these services with their own code. For example, the ability to create an account on an external site/app using your Facebook credentials is made possible using Facebook's open API.