In 1902 an automobile that would later be called the "Mercedes 35 hp" was created by Maybach to the order of the successful Austrian merchant Emil Jellinek who became fascinated by both the "Phoenix" engine and race cars. The name was derived from an engine Maybach built to the specifications of Jellinek in 1900 that could achieve . Jellinek had stipulated that the engine be called Daimler-Mercedes and when it was successful, he stipulated a new model in an edition of vehicles that he would market and use personally. Later this was referred to as the Mercedes model. It was never marketed by DMG until its success was seen to be substantial.