Although all of these methods are concerned with subjective impact, none of them can translate this impact to design parameters sufficiently. This can, however, be accomplished by Kansei engineering. Kansei engineering (KE) has been used as a tool for affective engineering. It was developed in the early 70s in Japan and is now widely spread among Japanese companies. In the middle of the 90s, the method spread to the United States, but cultural differences may have prevented the method to enfold its whole potential.