Steve Sargent served as propaganda director of the new group and produced their magazine "White Dragon", which, although a neo-Nazi publication, garnered a following due to its often humorous style of reporting and Sargent's propensity to fill its pages with his take on events at his favourite football club, Arsenal. A further magazine was also published in support of the NSM, sharing the name "Column 88" with an earlier neo-Nazi paramilitary group, although this was as much a personal concern of Williams as "White Dragon" was of Sargent.