The "Terrific Tuesday" branding was a success, and ABC urged Janicek to continue the banner name for the following season. At the time of the network upfronts that unveiled the upcoming fall schedule in May 1989, Janicek, as well as ABC, devised the notion of further promoting their family fun-themed Fridays with a brand name. Over the summer, ABC began promoting the Friday sitcoms under the experimental title, "The Friday Fun Club". While "Terrific Tuesday" and "What-a-Wednesday" were both on tap for the 1989–90 fall season, the Friday branding concept was to undergo a revision before September.