Nickelodeon launched their first online component as part of the America Online Kids Only channel in October 1995. Within a few years, a regular World Wide Web site came online, and became a strong promotional tool for Nickelodeon. The website's popularity grew and in March 1999, Nick.com became the highest rated website for children aged six to fourteen years old. Nickelodeon used the website in conjunction with television programmes which increased traffic. Nick.com also maintained a high level of respect for user privacy during the growth of the website.