WWLP was well known for producing "As Schools Match Wits", one of American television's earliest and longest-running high school quiz programs. The program first aired in October 1961. In September 2006, the show was canceled by the station because of the costs associated with new FCC regulations requiring all over-the-air television programming in the United States to be closed-captioned for the deaf and hard of hearing. The show returned to the air in January 2007, airing now on the area's PBS member station WGBY-TV (channel 57) and co-produced with Westfield State College.