Starzplay is the first Starz-branded service to be localized outside the United States; more precisely within 17 countries in the Middle East and North Africa region, breaching those territories before its biggest competitor in media streaming being Netflix. The service, under the guise Starzplay Arabia, launched on April 2, 2015 for those territories. Starzplay Arabia remains available even as the U.S. version of the service has been discontinued. In 2018, the service became available in Pakistan, the first country outside the MENA region where Starzplay was available. In 2019, Starzplay was launched in Brazil, France, Germany, Spain and the United Kingdom. In 2020, it became available in Argentina, Chile, and Italy.