In its first year, 2008, growth continued at an impressive rate. By April, the iPlayer accounted for around five percent of all UK Internet traffic, and had approximately five million page views per day by June. In December, it was announced that more than 180 million programmes have been watched on iPlayer since its release. During the BAFTAs in May, the iPlayer won the "Interactive Innovation Service/Platform" Award, beating Channel 4's 'Big Art Mob' and the Bebo 'Open Media Platform'. The streaming of programmes forms the lion's share of the success, outnumbering downloads eight to one in January 2008, and 97:3 in October 2009.