Despite these larger companies having launched their own services a few years previously, Granada Television, Carlton Television and UNM collaborated to launch a new service on 7 December 1998: ITV2. The new channel expanded network ITV programmes and launched on multiple services, giving additional appeal to the style of ITV itself in light of new competition from channels operating on satellite, cable and more recently digital terrestrial television (DTT). However, ITV2 only launched in England and Wales, leaving SMG, Ulster Television and Channel Television to use the multiplex space in their respective regions to whatever purpose they saw fit. As a result, SMG launched S2 on 30 April 1999 and Ulster Television launched TV You (later UTV2) on 28 June 1999, both offering similar programming tailored for their region. By 22 January 2002, however, both channels had ceased and were replaced by ITV2 itself.