In 1982, Malone hired Peter Barton, who called himself the company's "Jimmy Olsen" because he just did whatever was needed, fresh from Harvard Business School. Barton went on to become president of TCI's Cable Value Network (later QVC) in 1986, and in 1991, president of TCI spinoff Liberty Media. Barton had a playful side and even kept toys in his Liberty Media office, and a gorilla costume to represent his status as "second banana" to Malone. Yet he had a reputation as "a shrewd and sometimes vicious negotiator".