Cross-cultural differences in its usage also distinguish Western relationship marketing from Chinese "guanxi". Unlike Western relationship marketing, where networking plays a more surface-level impersonal role in shaping larger business relations, "guanxi" plays a much more central and personal role in shaping social business relations. Chinese culture borrows much of its practices from Confucianism, which emphasises collectivism and long-term personal relations. Likewise, "guanxi" functions within Chinese culture and directly reflects the values and behaviours expressed in Chinese business relations. For example, reciprocal obligation plays an intricate role in maintaining harmonious business relations. It is expected that both sides not only stay friendly with each other, but also reciprocate a favour given by the other party. Western relationship marketing, on the other hand, is much more formally constructed, in which no social obligation and further exchanges of favours are expected. Thus, long-term personal relations are more emphasised in Chinese "guanxi" practice than in Western relationship marketing.