Ayngaran International made its first foray into film production with the 1996 horror film "Karuppu Roja", directed by Aabavanan, but the venture's failure prompted them to prioritise European distribution ventures. In 2006, Ayngaran International entered into a joint venture with Eros International and announced plans to begin producing and distributing films on a larger scale. Its first distribution venture as a joint venture, Shankar's Rajinikanth-starrer "Sivaji", became a very profitable venture and soon after, Ayngaran announced plans to begin producing films. Subsequently, it was announced that they would produce the director and actor's next collaboration, "Enthiran" (2010), dubbed as the most expensive Tamil film ever made, along with Eros International. However, in December 2008, Eros International withdrew from the joint venture after financial difficulties caused by the box-office failure of "Drona" (2008) and "Yuvvraaj" (2008), while Ayngaran International itself, struggled with the global financial crisis of 2008. The film's production and release rights were consequently sold on to Sun Pictures, who released the film.