There has been increasing willingness within the Parties to allow for trade in products from well-managed populations. For instance, sales of the South African white rhino have generated revenues that helped pay for protection. Listing the species on Appendix I increased the price of rhino horn (which fueled more poaching), but the species survived wherever there was adequate on-the-ground protection. Thus field protection may be the primary mechanism that saved the population, but it is likely that field protection would not have been increased without CITES protection.