In 1985, Rod Turner negotiated the publishing agreement with David Whitney for Symantec's second product, which Turner named NoteIt (an annotation utility for Lotus 1-2-3). It was evident to Turner that NoteIt would confuse the dealer channel if it was launched under the Symantec name because Symantec had built up interest by that stage in Q&A (but not yet shipped it), and because the low price for the utility would not be initially attracted to the dealer channel until demand had been built up. Turner felt that the product should be marketed under a unique brand name.