On February 1, 1919, there was a beauty pageant held in the Chu Chin Chow Ball at the Hotel des Artistes in New York City. The winner, Edith Hyde Robbins Macartney, was called "Miss America." Neither the title nor this pageant were related to the current "Miss America Pageant" which would develop a year later in Atlantic City, New Jersey. Rather, the origins of the "Miss America Pageant" lie in an event entitled "The Fall Frolic" which was held on September 25, 1920, in Atlantic City. This event was designed to bring business to the Boardwalk: "three hundred and fifty gaily decorated rolling wicker chairs were pushed along the parade route. Three hundred and fifty men pushed the chairs. However, the main attractions were the young 'maidens' who sat in the rolling chairs, headed by a Miss Ernestine Cremona, who was dressed in a flowing white robe and represented 'Peace.'"