The political reform movement was founded as a non-profit organization by several political figures: Democrats Hamilton Jordan, Gerald Rafshoon, and Republican consultants Doug Bailey and Jim Jonas and the former two-term independent Maine Governor Angus King. Unity08 is attempting to leverage online technology, such as secure voting, to allow American voters to determine the most crucial issues facing the country, discuss them with potential nominees, and participate in an online convention to nominate a bipartisan presidential ticket. In an interview that aired on "The NewsHour with Jim Lehrer" in May 2006, Unity08's founders said that the group was formed in response to the polarization between the Republican and Democratic political parties. The group also cited a poll it commissioned from Princeton Survey Research and claimed that 82 percent of Americans think that the two major political parties are unable to address the country's problems and that 73 percent of Americans are in favor of alternatives to the two parties.