On August 1, 1995, Lafayette-based Associated Broadcasters Inc. (later renamed Communications Corporation of America) – which had purchased KMSS-TV in March 1994 – entered into a joint sales and shared services agreements with White Knight, under which Associated/KMSS would provide programming, advertising and other administrative services for channel 45. The station – which had changed its callsign to KSHV-TV (in reference to its city of license, SHreVeport) on July 26 – subsequently relocated its operations from the Word of Life Center into KMSS's original studio facilities on Jewella Avenue (between Claiborne Avenue and Ninock Street) in western Shreveport. (The KWLB call letters are currently used by a radio station on 93.1 FM in Red Oak, Oklahoma.)