The third advantage, speed, is most noticeable in areas that have poorly developed long-distance connections. ISPs in regions with poor connections might have to pay between 10 or 100 times more for data transport than ISPs in North America, Europe, or Japan. Therefore, these ISPs typically have slower, more limited connections to the rest of the Internet. However, a connection to a local IXP may allow them to transfer data without limit, and without cost, vastly improving the bandwidth between customers of such adjacent ISPs.