In early 2006 the club's sponsor, Total Network Solutions, was taken over by British Telecom, as a result of which the sponsorship arrangement lapsed at the end of the 2005–06 season and it became necessary to find a new name for the club. After a trawl for new naming ideas, including an attempt to sell the naming rights on eBay, the name "The New Saints" was agreed upon as appropriate to the history of both of the originally merged clubs: Llansantffraid was always known as "The Saints"; Oswestry had strong connections with Saint Oswald; while the club's name was already abbreviated to "TNS". A new club badge was also developed at the same time, featuring a dragon to represent Llansantffraid and a lion representing Oswestry.