It has also been presented that children are affected by gender roles in the media. Children's preferences in television characters are most likely to be to characters of the same gender. Because children favor characters of the same gender, the characteristics of the character are also looked to by children. In another journal article by Emerald Group Publishing Limited, the underrepresentation of women in children's television shows between 1930 and 1960 is examined. While studies between 1960 and 1990 show an increase in the representation of women in television, studies conducted between 1990 and 2005, a time when women were considered to be equal to men by some, show no change in the representation of women in children's television shows. Women, being underrepresented in children's television shows, are also often portrayed as married or in a relationship, while men are more likely to be single. This reoccurring theme in relationship status can be reflected in the ideals of children that only see this type of representation.