Politics are more likely to inspire selective exposure among consumers as opposed to single exposure decisions. For example, in their 2009 meta-analysis of Selective Exposure Theory, Hart et al. reported that "A 2004 survey by The Pew Research Center for the People & the Press (2006) found that Republicans are about 1.5 times more likely to report watching Fox News regularly than are Democrats (34% for Republicans and 20% of Democrats). In contrast, Democrats are 1.5 times more likely to report watching CNN regularly than Republicans (28% of Democrats vs. 19% of Republicans). Even more striking, Republicans are approximately five times more likely than Democrats to report watching "The O'Reilly Factor" regularly and are seven times more likely to report listening to "Rush Limbaugh" regularly." As a result, when the opinions of Republicans who only tune into conservative media outlets were compared to those of their fellow conservatives in a study by Stroud (2010), their beliefs were considered to be more polarized. The same result was retrieved from the study of liberals as well. Due to our greater tendency toward selective exposure, current political campaigns have been characterized as being extremely partisan and polarized. As Bennett and Iyengar (2008) commented, "The new, more diversified information environment makes it not only more feasible for consumers to seek out news they might find agreeable but also provides a strong economic incentive for news organizations to cater to their viewers' political preferences." Selective exposure thus plays a role in shaping and reinforcing individuals' political attitudes.