While the game was being developed, the title's main character, Crash Bandicoot, became the new mascot of the Leukemia & Lymphoma Society's "School and Youth" programs in an effort to promote the battle against blood cancer. In a bid to further promote the game, a Hummer was painted with imagery from the game and displayed at the Annual Balloon Fiesta in Bristol, United Kingdom. A "Monster Edition" of the game was released exclusively in Europe on October 12, 2007 for the PlayStation 2. This special edition of the game features "Making-of" videos, water-on tattoos, game hints, a cheat code list, and the game's E3 and theatrical trailers in multiple languages. Due to its "mild cartoon violence and language", the game received a PG rating from the BBFC.