YTV often led the way in British commercial broadcasting. As well as building the first purpose-built colour studios on Europe it was the first to offer breakfast television. In 1977, the station took part in a nine-week trial offering viewers an extra hour of programming at breakfast time, beginning transmission at 8:30am with a 15-minute national and regional news bulletin called "Good Morning Calendar" alongside cartoons and episodes of "Peyton Place". A similar experiment was carried out by Tyne Tees Television around the same time.