First unveiled as a concept vehicle at the 2004 Geneva Motor Show, it was globally presented at the 2006 Paris Motor Show. By December 2007, Nissan had sold approximately 100,000 Nissan Qashqais in Europe, including 17,554 in the UK, 15,376 in Russia, and 10,746 in Italy. Since its facelift in 2010, the Qashqai has sold over 200,000 annual units in Europe (excluding Russia) every year, and the first generation Qashqai has sold more than 1.24 million units in Europe during its 7 year production run. The Qashqai is exported to the Middle East and other overseas markets.