In 2007, a commercial for Starburst's Berries and Creme flavour went viral. The commercial, referred to as "Berries and Creme" or as "The Little Lad Dance", stars Jack Ferver as a man dressed in Victorian/Georgian clothing expressing his excitement for the candy's flavour by performing an impromptu song and dance routine. The commercial received praise for its style from "Advertising Age". In an interview with "Adweek" Ferver commented that the commercial took over 12 hours to film and that he had to wear the full costume in 80 degree weather.