The NDA was widely expected to retain power after the 2004 general election. It announced elections six months ahead of schedule, hoping to capitalise on economic growth, and Vajpayee's peace initiative with Pakistan. The 13th Lok Sabha was dissolved before the completion of its term. The BJP hoped to capitalise on a perceived 'feel-good factor' and BJP's recent successes in the Assembly elections in Rajasthan, Madhya Pradesh and Chhattisgarh. Under the "India Shining" campaign, it released ads proclaiming the economic growth of the nation under the government.