In 2012, Hook launched a brand new master's degree programme in Music Industry Management and Promotion at the University of Central Lancashire. It provides an opportunity to study the music business at postgraduate level and to get hands-on experience of working within the industry. Students will combine their academic studies with a placement in a commercial music industry institution working on real world projects. The course offers industrial experience which will involve working in the Factory 251 venue in Manchester, providing contact with significant industry figures connected with this culturally important company. Hook was awarded an honorary fellowship from the same institution on 11 July 2012.