Public perceptions of the risk of crime are no doubt also strongly shaped by mass media coverage. Individuals pick up from media and interpersonal communication circulating images of the criminal event - the perpetrators, victims, motive, and representations of consequential, uncontrollable, and sensational crimes. The notion of 'stimulus similarity' may be key: if the reader of a newspaper identifies with the described victim, or feels that their own neighbourhood bears resemblance to the one described, then the image of risk may be taken up, personalised and translated into personal safety concerns.