Rhetorical criticism is also a type of literary criticism. While James Muilenburg (1896–1974) is often referred to as "the prophet of rhetorical criticism", it is Herbert A. Wichelns who is credited with "creating the modern discipline of rhetorical criticism" with his 1925 essay ""The Literary Criticism of Oratory"." In that essay, Wichelns says that rhetorical criticism and other types of literary criticism differ from each other because rhetorical criticism is only concerned with "effect. It regards a speech as a communication to a specific audience, and holds its business to be the analysis and appreciation of the orator's method of imparting his ideas to his hearers". Rhetorical criticism is a qualitative analysis. This qualitative analysis involves three primary dimensions: (1) analyzing the act of criticism and what it does; (2) analyzing what goes on within the rhetoric being analyzed and what is created by that rhetoric; and (3) understanding the processes involved in all of it. Sonja K. Foss discusses ten different methods of rhetorical criticism in her book "Rhetorical Criticism: Exploration and Practice" saying that each method will produce different insights.