Guntersville was founded by John Gunter (1765–1835), the great-grandfather of American humorist Will Rogers. John's own great-great-grandfather, of Welsh-English descent, had emigrated to the New World in 1644. John Gunter was the wealthy owner of a salt mine in the early 19th century. In order to obtain more land to mine, John struck a deal with the Cherokee tribe that inhabited the area to use in his household as servants. As part of the deal, John married the daughter (Ghe-No-He-Li, aka Katy and Cathrine) of the tribe's chief (Chief Bushyhead of the Paint Clan) and agreed to give salt to the tribe. A town sprung up next to the mine and was named after Gunter. The town of Guntersville puts on a festival every July to celebrate Will Rogers, this festival involves many activities of interest to Will Rogers.