When the show was in production, it was noted for its large amount of delayed viewing. Of the 12.4 million total viewings of "Fun Run," the fourth season's premiere, 2.7 million, or 22%, were on a computer via online streaming. ""The Office"," said "The New York Times", "is on the leading edge of a sharp shift in entertainment viewing that was thought to be years away: watching television episodes on a computer screen is now a common activity for millions of consumers." It was particularly popular with online viewers, an NBC researcher said, because as an episode-driven sitcom without special effects it was easy to watch on smaller monitors such as those found on laptops and iPods. Between the online viewings and those who use digital video recorders, 25–50% of the show's viewers watched it after its scheduled airtime.