Consider the following examples: in 1905 cars were a luxury, hence an individual unable to afford one would not feel or be viewed as deprived. In 2010, when cars are common in most societies, an individual unable to afford one is much more likely to feel deprived. In another example, mobile phones are common today, and many people may feel that they deserve to have one. Fifty years ago, when there were no mobile phones, such a sentiment would obviously not exist.