In the mid-'90s the station was sold to Jacor Communications, and its dominance continued. WVKS left its original studio on Bancroft Street and moved downtown to the Superior Street studios of sister stations WRVF and WSPD in 1998 when iHeartMedia (then Clear Channel Communications) took over operations. Shortly thereafter 92.5 KISS FM lost its individual identity and became part of Clear Channel's standard issue KISS format. In the late 1990s and early 2000s the station got more competition in the form of urban stations WJUC and WJZE in (March 2005) as well as another CHR station, Cumulus Media's WTWR-FM (Tower 98-3), which moved from Monroe, Michigan to achieve better coverage of the market; WTWR has since switched to adult contemporary music and re-focused on Monroe as "My 98-3" WMIM, leading WVKS to once again have the CHR format all to itself in Toledo. While no longer the ratings giant it was in the 1990s, 92.5 KISS FM remains among Toledo's top five most listened-to stations among all (12+) listeners.