In Australia, Netflix most notably competes with Stan, the local SVOD competitor that only operates in the Australian marketplace and currently undercuts Netflix on monthly pricing while using extensive original Australian content as its major value proposition. Netflix currently holds a sizeable lead in market share over Stan, with Netflix reaching over 11.5 million household users in Australia in 2019 compared to Stan reaching over 2.5 million household users in the same period. In the Nordic countries, Netflix competes with Viaplay, HBO Nordic and C More. In Southeast Asia, Netflix competes with iflix, Astro On the Go, iWant TFC, Sky on Demand, Singtel TV, and HomeCable OnDemand. In New Zealand, Netflix competes with local streaming companies including Television New Zealand (TVNZ), Mediaworks New Zealand, Sky Network Television, Lightbox, Neon and Quickflix. In Italy, Netflix competes with Infinity, Now TV and TIMvision. In South Africa, Netflix competes with Showmax. In the MENA region, Netflix competes with icflix, Starz Play Arabia, OSN's Wavo, and iflix Arabia. Also, in Brazil, Netflix competes with Globoplay, a Grupo Globo's streaming service.