Since 1998, George has been a co-presenter and pundit on the BBC darts coverage, primarily of the BDO World Championship. He has also made several other television appearances, not all relating to darts. In 2004, he starred in the comedy film "One Man and His Dog" and later followed in the footsteps of fellow professional darts player Andy Fordham by taking part in the ITV programme "Celebrity Fit Club". In 2006, he appeared in a regular segment of "" series 4, in which he played darts in order to explode caravans. He was also a team captain in "Showbiz Darts" again alongside Fordham. In 2010, Bobby performed Run DMC's "Walk this Way" on Let's Dance for Sport Relief with Tony O'Shea, Willie Thorne and Dennis Taylor.