In response to the media backlash and push-back from the record label, the band initially released the song as a white label promo. In an interview with The Vault in 2013, Kelli said "We knew that we wanted to do an R&B/Pop sound and everyone was telling us that was not an achievable thing [..] and no one was going to play it. So, we had to trick people. We released Thinking It Over on white label and we didn't put our name on it [...] We got lots of spot plays on the radio and all the clubs started playing it."