Within the last decade of active social media use, marketing a company and promoting their products online have become large components of businesses and their strategies. In terms of reputation management, companies are trying to be more aware of how they are perceived by their audiences both inside and outside of their target market. A problem which often arises from this is false advertising. In the past contribution of internet posts and blogs to a company would have been a foreign concept to most corporations and their consumers. However, due to increased number of competitors in market, it is increasingly difficult to get noticed and become popular within the realm of online business or among influencers because of how the algorithms work on social media.