From 1910 to 1914 Rumball edited "The Common Good," which "emerged as Rochester's leading journal of progressive reform" according to "Affirming the Covenant: A History of Temple B'rith Kodesh" by Peter Eisenstadt. The magazine began in 1907 as the house bulletin of the Baden Street Settlement House, which was founded by the Temple B'rith Kodesh Sisterhood to serve a neighborhood of mostly Jewish immigrants. When Rumball became editor in 1910, it expanded into a monthly journal devoted to social betterment of the city. Campaigning for such things as cleaner milk supplies and better conditions for factory workers, the publication was fatally weakened when a strike in the local clothing industry created an atmosphere of bitterness that led to a sharp decline in advertising revenues, which in turn led to the magazine's demise in 1914.