After WUTR's acquisition by Mission Broadcasting, speculation began circulating Nexstar would establish a combined news department for WFXV as well as sister stations WUTR and WPNY in order to take on longtime dominant WKTV. Actual progress was not made until March 31, 2011 when the company announced it would launch a news operation for the three outlets by mid-September. Nexstar invested $1 million for new equipment and the hiring of twelve employees. The company's initial press release indicated this station would feature separate news anchors from WUTR and be presented in a more fast-paced format to attract Fox's younger viewers.