Steve McQueen's likeness as Frank Bullitt was used in two Ford commercials. The first was for the Europe-only 1997 Ford Puma, which featured a special effects montage of McQueen (who died in 1980) driving a new Puma around San Francisco before parking it in a studio apartment garage beside the film Mustang and the motorcycle from "The Great Escape". In a 2004 commercial for the 2005 Mustang, special effects are again used to create the illusion of McQueen driving the new Mustang, after a man receives a "Field of Dreams"-style epiphany and constructs a racetrack in the middle of a cornfield.