Their heyday began to come to a close when the band transferred to Jerden Records in late 1966, and headed to Hollywood to record the poorly selling album "Introducing the Sonics" with Larry Levine at Gold Star Studios. Although it has been rumoured that Jerden executives pushed the Sonics into a more polished sound, the band itself had decided to follow new influences in modern music, resulting in songs that were quite different from their raucously early recordings. The band, however, was not satisfied with the material on "Introducing the Sonics", calling the cleaner, slicker recordings "the worst garbage."