In 1953, Lynn bought his 21-year old wife a guitar as an anniversary present and encouraged her to perform in local venues and on local radio. At a televised talent competition in Tacoma, Washington, Loretta Lynn was discovered by Norm Burley, who founded Vancouver, Canada-based label Zero Records solely to promote Loretta's music. As chronicled in the movie "Coal Miner's Daughter", Lynn was instrumental at this stage of his wife's career, during which the couple "dutifully set out across the country to promote her debut release "I'm a Honky Tonk Girl". The song managed to climb into the top twenty of the country charts, and the couple ended their trip in Nashville with a performance at the Grand Ole Opry".