Often, fundraisers are discouraged from signing up people in full-time education or under the age of 21, as statistically they are more likely to cancel their direct debit than others. On average, the supporter who signs up on the street will continue giving for 3 – 5 years. Regular giving is understood by those working in the charity sector as the most effective form of giving, allowing for long term planning. So, a supporter giving £10 a month will, over 5 years, gives £600 to the charity, and also lead to the likelihood of the charity claiming Gift Aid, a further 25% tax relief from the government.