In 1994, Rover established Rodacar, a joint venture with a Bulgarian company to produce Maestros at a new factory in Varna, using CKD kits sent from the UK. Production began in July 1995 and 2,200 cars were assembled before the factory closed in April 1996. The venture failed because of competition from other cars and the Bulgarian government's failure to honour agreements to reduce tariffs on imported parts and buy thousands of Maestros for government departments. Around 1,700 of the Rodacar-made Maestros were exported, including 550 to Uruguay, 400 to Argentina and 200 to North Macedonia.