Machiavelli establishes persuasion as the center of almost every scene by embedding rhetoric into the character dialogue. Rhetoric is implemented in the interactions of the theatrical characters from the start to the finish of the play: Ligurio fuels Callimaco's anticipation and hope concerning Lucrezia; Ligurio wins the trust and support of Nicia; Ligurio convinces Frate Timoteo of the advantageous aspects of his ploy; Frate Timoteo and Sostrata seek to persuade Lucrezia; Callimaco pressures Nicia; and so on. In each of these examples, the characters use elaborate and insincere language in order to persuade one another. Dramatist Machiavelli incorporates the traditional functions of classical rhetoric-reason ("logos"), character ("ethos") and emotion ("pathos")- into the play to collectively build a vivid, as well as subtlety instructive experience for his audience.