The stadium was home to the Little Caesars Pizza Bowl sponsored by Detroit-based Little Caesars (previously known as the Motor City Bowl and jointly sponsored by the Big Three automakers headquartered in Detroit – Chrysler, Ford, and General Motors) from 2002 until 2013. It featured a top Mid-American Conference team and a Big Ten Conference team. The Little Caesars Pizza Bowl was replaced by the Quick Lane Bowl, featuring teams from the Big Ten Conference and Atlantic Coast Conference, and backed by the Lions and Ford. It has also hosted the annual MAC Football Championship Game since 2004.