. Khang highlights that “companies must monitor individual's comments regarding service 24/7." This can imply that the reputation of a company does essentially rely on the consumer, as they are the ones that can make or break it. People of the internet do not rely their trust on advertisements, rather it is the reviews of others that often sells a product. The question at hand is if it is ethical to follow influencers who are often portraying a clean slate lifestyle and promoting products or services they don't believe in. However, in recent times, the backlash of this is more apparent, an example being Instagram models who advertise ‘fit-teas’ to appear more slimmer, have been accused of being the stem of societal beauty pressures and seen as harmful to the youth. What Khang deliberates, is actually ironic. How a social influencer holds this power of essentially influencing their products and opinions on their audiences or even society, whereas on the other hand, the audiences have a ‘power’ to sometimes even destroy a career because of backlash.  