Eastern Suburbs did not traditionally sport a crest on their jerseys in the first half of the 20th century. Other clubs occasionally sported simple designs on their strip; however, this was not seen consistently on all jerseys until the 1950s and 1960s. In 1967, the club introduced its first logo, displaying the mantra "Easts to Win", following a winless season. The crest also incorporated a rooster or cockerel in the design; one source suggested that this choice of mascot followed after the Roosters' jersey design was inspired by the French national team's jersey. Given that the French team's mascot was affectionately known to supporters as "le coq", "the rooster", connections have been made as to the choosing of a rooster for Eastern Suburbs' mascot.