Mbeki played a major role in turning the international media against apartheid. Raising the diplomatic profile of the ANC, Mbeki acted as a point of contact for foreign governments and international organisations and he was extremely successful in this position. Mbeki also played the role of ambassador to the steady flow of delegates from the elite sectors of white South Africa. These included academics, clerics, business people and representatives of liberal white groups who travelled to Lusaka to assess the ANC's views on a democratic, free South Africa.