King Alfonso IX granted lands to several religious orders with the understanding that they would plant vines, and many of the 40 churches that exist in the town of Toro today were built thanks to the wealth generated by the wine trade. The reputation of the wines from Toro grew and it began to be sold in other cities further afield such as Seville and Palencia. At this time the wine producers built underground wineries ("bodegas") in order to obtain better quality wines and to have more effective temperature control.