Close ran television advertisements that highlighted the age issue by declaring that although Thurmond had admirably served the state for over fifty years, it was time for someone new to represent South Carolina. He poured almost a million dollars into his campaign, but his campaign never remained focused. For instance, trying to not appear too wealthy, Close traded his fancy foreign car for a Cadillac. He acquired a speeding ticket in the Cadillac and a newspaper criticized him for driving a luxury automobile. Frustrated, Close then switched his Cadillac for a Buick. Another instance of his jumbled campaign came when said that his family's textile factories did not lay off an employee during the Great Depression. Yet a week after this statement, three mills were closed and 850 employees were out of work.