Korean music in contemporary times is generally divided into the same audiences as the west: with the same kind of audiences for music based on age, and city (classical, pop, techno, house, hip-hop, jazz; traditional) and provincial divisions (folk, country, traditional, classical, rock). World music influences are very strong provincially, with traditional musical instruments once more gaining ground. Competition with China for tourists has forced a much larger attention to traditional Korean musical forms in order to differentiate itself from the west, and east.