On 8 February 2009, Arriva reduced the frequency of services 7 and 8 to some areas, which angered some residents in Hockley and Hawkwell, as it made it very difficult for them to get to and from Southend Hospital and Clements Hall Leisure Centre on time due to the 7 and 8 either running very late in the Shoebury area, or buses turning back before reaching their terminating point. The move also dismayed Rochford councillors. The Hockley Residents' Association also said that the figures for low customer numbers used to justify the frequency reduction were flawed. After receiving numerous complaints from Hockley residents, on 7 June 2009 Arriva Southend extended some service 7 buses to Hockley Spa instead of terminating at Ashingdon Schools. It is likely that this extra service is now going to stay after a review in December 2009. Hawkwell residents then sent further complaints to the Essex County Council about service 8 not having evening services after 6:30pm since 2002. They demanded that one of the service 7 evening buses to become an 8 and divert to Hawkwell. Essex County Council said it would not be possible to add an evening service to service 8. Arriva Southend have also been criticised for running all of their services in the Shoeburyness area via Asda, after they changed the route of Service 1 to run through Asda instead of Elm Road.