It was announced in 2007 that Udhayanidhi Stalin, son of M. K. Stalin and grandson of the then Tamil Nadu Chief minister M. Karunanidhi would produce films under his production banner Red Giant Movies. The film marked the comeback of Dharani and announced the project titled "Kuruvi" featuring most of the cast and crew of the director's previous film "Ghilli". It was rumoured that "Kuruvi" was titled because the lead hero was named as Guru V which proved false. Kuruvi or Pura is the term used by Tamil people in the southeast Asia towards illegal immigrants.