Atari had designed the "Swordquest" contest to award a winner for each of the four games. For each game, they had planned to bring all winners to the Atari headquarters in Sunnyvale, California, to race to complete a specially-programmed version of that game to be the first to finish it. The person with the fastest completion would be named the winner and be awarded a "treasure", produced by Franklin Mint, each valued at around at the time of "Swordquest"s release. The prizes were: