In May 2009, as part of its renewal of Pittsburgh Penguins radio rights, WXDX and the Penguins announced that the HD2 subchannel would become a 24-hour channel devoted to Penguins coverage, billed as "Pittsburgh Penguins Radio." It launched October 1, 2009, with local and nationally-originated Penguins and hockey coverage (including "NHL Live" and league commissioner Gary Bettman’s weekly “NHL Hour"), rebroadcasts of classic Penguins games, and game broadcasts of the team's top farm club in Wilkes-Barre/Scranton. The move made the Penguins the second North American professional sports team with their own terrestrial radio channel (after the NFL's Dallas Cowboys and their HD2 relationship with KRLD-FM).