Simms' documented plans to manufacture Daimler motors and Daimler Motor Carriages (in Cheltenham) were taken over, together with his company and its Daimler licences, by London company-promoter H J Lawson. Lawson contracted to buy "The Daimler Motor Syndicate Limited" and all its rights and on 14 January 1896 formed and in February successfully floated in London "The Daimler Motor Company Limited". It then purchased from a friend of Lawson a disused cotton mill in Coventry for car engine and chassis manufacture where, it is claimed, the UK's first serial production car was made.