On May 3, 2012, FLOC and several different organizations came together and disrupted a meeting of CEOs at R.J. Reynolds Headquarters, demanding that the crimes of the company against tobacco farmworkers be acknowledged and that certain action be taken to relieve the pain and suffering these workers are enduring in the tobacco fields. The short-term goal was in pressuring them to finally set up a meeting between R.J.R. and FLOC. Their goal was achieved. Soon after the meeting, FLOC and their allies flooded the streets of Winston-Salem, North Carolina, and held a long march to both celebrate their first victory and to continue the ongoing pressure against R.J.R.