In today's society, media saturates nearly every aspect of one's life. It seems inevitable for society to be influenced by the media and what it is portraying. Roles are gendered, meaning that both males and females are viewed and treated differently according to biological sex, and because gendered roles are learned, the media has a direct impact on individuals. Thinking about the way in which couples act on romantic television shows or movies and the way women are portrayed as passive in magazine ads, reveals a lot about how gender roles are viewed in society and in heterosexual marriages. Traditional gendered roles view the man as a “pro-creator, a protector, and a provider,” and the woman as “pretty and polite but not too aggressive, not too outspoken and not too smart.” Media aids in society conforming to these traditional gendered views. People learn through imitation and social-interaction both in the physical world and through the media; television, magazines, advertisements, newspapers, the Internet, etc. Michael Messner argues that "gendered interactions, structure, and cultural meanings are intertwined, in both mutually reinforcing and contradictory ways."