News, time-checks, real-time travel advice and weather reports are often valuable to listeners. The news headlines and station identification are therefore given just before a commercial. Time, traffic and weather are given just after. The engineer typically sets the station clocks to standard local time each day, by listening to WWV or WWVH (see atomic clock). These segments are less valued by the most targeted market, young people, so many commercial stations shorten or omit these segments in favor of music.