In 1978, Velasquez decided to adopt a new organizing strategy. The union believed that Ohio tomato growers would be unable to recruit enough workers to see them through a long strike. So that year 2,000 FLOC members walked off their jobs in Ohio. While some growers were willing to negotiate, big canners such as the Campbell Soup Company were unwilling to pay the higher prices which would accompany a unionized workforce. FLOC initiated a boycott of Campbell's. Six years later, not much had changed even though FLOC had conducted a well-publicized 560-mile march from Toledo to Campbell Soup headquarters in Camden, New Jersey, in 1983. Even the support of the National Council of Churches and a group of Catholic bishops in Ohio failed to sway the company.