In the late 1960s his family relocated from the San Francisco Bay Area to the small town of Eureka, California. From his early childhood Sassenrath was actively involved in electronics, amateur radio, photography, and filmmaking. When he was 13, Sassenrath began working for KEET a PBS public broadcasting television station. A year later he became a cameraman for KVIQ (American Broadcasting Company affiliate then) and worked his way up to being technical director and director for news, commercials, and local programming.