The articles in "Radio News" were technically sophisticated so a new magazine, "Practical Electrics", was created to appeal to a wider audience. This was initially published by Practical Electrics Company, a subsidiary of Experimenter Publishing. The first issue was November 1921. The magazine never printed more than 60,000 copies; the old "Electrical Experimenter" had 100,000 readers and "Radio News" now had 400,000. In the November 1924 issue Hugo Gernsback wrote "We therefore decided last month to bring back the old Electrical Experimenter once and for all."; the title became "The Experimenter" The magazine was merged into "Science and Invention" in February 1926.