The Gufs began as an eastside Milwaukee band in 1988, with University of Wisconsin–Milwaukee students Goran Kralj and Scott Schwebel. Kralj and Schwebel, roommates and teammates on UWM's soccer team, recruited Kralj's younger brother, Dejan Kralj (still in high school in Northwestern Indiana), and high school friend Tony Luna, to round-off the quartet on bass and lead guitar. The band took their name from a place where a baby's soul comes from before the child is born, a phrase used in the Demi Moore film "The Seventh Sign". After a few years of playing local eastside Milwaukee bars, the band lineup changed, as Luna left in 1990 to pursue a career in sound engineering, opening the way for Marquette University student and Milwaukee native Morgan Dawley to fill the vacancy. The band soon gained momentum, performing more frequently throughout Milwaukee. The band also featured percussionist Brian Pettit on all of their albums up to their Atlantic Records Release of "The Gufs." After the album release and tour, Brian left the band to pursue other interests.