Eric Ashton was the coach in St. Helens' 22-2 victory over Dewsbury in the 1975 BBC2 Floodlit Trophy Final during the 1975–76 season at Knowsley Road, St. Helens on Tuesday 16 December 1975, was the coach in St. Helens' 11-26 defeat by Hull Kingston Rovers in the 1977 BBC2 Floodlit Trophy Final during the 1977–78 season at Craven Park, Hull on Tuesday 13 December 1977, and was the coach in St. Helens' 7-13 defeat by Widnes in the 1978 BBC2 Floodlit Trophy Final during the 1978–79 season at Knowsley Road, St. Helens on Tuesday 12 December 1978.