In 1988, at the University of Bologna, Eco created an unusual program called "Anthropology of the West" from the perspective of non-Westerners (African and Chinese scholars), as defined by their own criteria. Eco developed this transcultural international network based on the idea of Alain le Pichon in West Africa. The Bologna program resulted in the first conference in Guangzhou, China, in 1991 entitled "Frontiers of Knowledge". The first event was soon followed by an Itinerant Euro-Chinese seminar on "Misunderstandings in the Quest for the Universal" along the silk trade route from Guangzhou to Beijing. The latter culminated in a book entitled "The Unicorn and the Dragon", which discussed the question of the creation of knowledge in China and in Europe. Scholars contributing to this volume were from China, including Tang Yijie, Wang Bin and Yue Daiyun, as well as from Europe: Furio Colombo, Antoine Danchin, Jacques Le Goff, Paolo Fabbri and Alain Rey.