Hedlund preferred singers and theatrical performances, as well as strange and bizarre acts. Karlsson was most interested in acts that were commercially viable, such as pop singers and bands. His favorite comment was, "Rent kommersiellt vet jag inte om det är speciellt gångbart" (From a purely commercial standpoint, I don't know if it is viable). Thus, he typically did not vote for dancers or circus acts. Blom, being a magician, was more critical than the other jury members of the magicians on the show. For example, when Simon Trollkarlen made mistakes in his semi-final performance, Blom was the only jury member who gave Simon a red X.