In the 1960s, fashion underwear was introduced in the United States, and, after a period of decline, became more prominent in the 1970s as the belief that wearing fashionable underwear was less masculine declined. By the 1980s, fashion briefs became more popular in the United States; in 1985 they made up 25% of the men's underwear market, whilst they had almost no share circa 1980. The Underoos and Funpals fashion brief brands for children were introduced around that time. According to Hanes marketing director John Wigodsky, women purchased fashion briefs for their husbands for aesthetic reasons, and therefore fashion briefs became more popular with men. In 1990 Tom Zucco of the "Tampa Bay Times" interviewed menswear sellers: one worker stated that about 50% of the underwear sold was white briefs.