In his book "Marketing Communication", Richard J. Varey used the product range as an example of a company capitalising on a form of product placement or "stealth advertising", writing that "Viewers don't realize that they are, in effect, watching an advertisement". Betty Driver said of the range's launch: "Betty Turpin's hotpots have become something of an institution at the Rover's and she's very proud of her reputation for good, wholesome food. I think it is a lovely idea that people will be able to buy them in supermarkets now." Driver discussed her astonishment at the general level of interest in her character's hotpots, disclosing: "I was on a cruise on the QE2 a few weeks ago, and everyone was asking me about it. Then one day, they served hot pot on the menu and everyone thought it was mine!"