Wombwell frequented Bartholomew Fair in London and even developed a rivalry with another exhibitor, Atkins. Once when he arrived at the fair, his elephant died and Atkins put up a sign "The Only Live Elephant in the Fair". Wombwell simply put up a scroll with the words "The Only Dead Elephant in the Fair" and explained that seeing a dead elephant was an even a rarer thing than a live one. The public, realising that they could see a living elephant at any time, flocked to see and poke the dead one. Throughout the fair Atkins' menagerie was largely deserted, much to his disgust.