Beginning in the late 1990s Convention Hall gained a strong association with Bruce Springsteen. He held rehearsals for upcoming tours there (with fans standing outside to get early ideas of what the shows would bring), some ticketed public rehearsal shows, and several December holiday shows in conjunction with The Max Weinberg 7. The large lighted sign on the top of Convention Hall reads "Greetings from Asbury Park", in reference to Springsteen's 1973 debut album "Greetings from Asbury Park, N.J."In late 2020 Asbury Audio, the company that handles the concert and event production for the venue owners restored the sign with LED lighting.