Sony added BBC iPlayer to its BRAVIA Internet Video service, included in its 2010 range of televisions and Blu-ray players. On 9 September 2010, iPlayer was added to Sony's BRAVIA televisions, having previously only been available on Blu-ray players. Televisions needed a firmware update which could be upgraded over the internet or downloaded onto a USB flash drive for loading directly to the TV. At the time of launch BBC HD content is not available, though high and standard video quality are available on all programmes.