At Liverpool on 27 October, Chamberlain was escorted to the Conservative Working Men's Association by mounted police amidst wild cheering. Intending to enlist the support of the working class, Chamberlain assured his audience that tariff reform ensured low unemployment. When the Liberal-supporting "Daily News" used official import prices to demonstrate that a loaf of bread under tariff reform would be smaller than a free trade loaf of bread, Chamberlain arranged for two loaves to be baked based upon free trade and tariff reform prices. On 4 November 1903, Chamberlain spoke at Bingley Hall, Birmingham and put the loaves on display, raising them aloft. "Is it not a sporting question ... as to which is the larger?" he asked the rapturous audience.