The fifth Theatre Royal opened on 23 September 1935 in Hawkins Street. It was a large art deco building designed for an audience of 3,700 people seated and 300 standing, and was intended for use as both theatre and cinema. It also housed the Regal Rooms Restaurant (converted into the Regal Rooms Cinema in 1938). The theatre had a resident 25-piece orchestra under the direction of Jimmy Campbell and a troupe of singer-dancers, the Royalettes. From the beginning, the sheer size of the building made it difficult for the Royal to remain economically viable. The policy adopted at first to confront this problem was to book big-name stars from overseas to fill the building. These included Gracie Fields, George Formby, Max Wall, Max Miller and Jimmy Durante. However these shows rarely made a profit.