Miller was one of the first rappers to notice and take advantage of the retail potential of the music industry. As an investor, Master P was one of the first rappers to build a business and financial empire by investing in a wide range of business and investment ventures from a variety of industries. He has since invested the millions of dollars he made from his No Limit record company into a travel agency, a Foot Locker retail outlet, real estate, stocks, film, music, and television production, toy making, clothing, telecommunications, a jewellery line, auto accessories, book and magazine publishing, car rims, fast food franchises, and gas stations. His sports management agency No Limit Communications, a joint venture with marketing guru Djuan Edgerton, was a success. His conglomerate company, No Limit Enterprises became a financial powerhouse. His real estate investment and property management company, the New Orleans-based PM Properties controls over 100 properties across the United States. According to Black Enterprise magazine, No Limit Enterprises grossed $110 million in revenue in 1998 alone. This level of success inspired other rappers to branch out into other business ventures and investments. Miller also has his own line of beverages called "Make 'Em Say Ughh!" energy drinks. Miller has also made a foray into mass media, where he founded Better Black Television, a cable television network in November 2010 based in New Orleans, making him the first rapper to establish a cable television network.