In the three weeks leading up to its debut, ABC began airing promotionals for the cartoon during prime-time hours. This was seen as a very unusual occurrence. Part of the reason this was done was to fill airtime, as the 1988 Writers Guild of America strike had caused production to be halted on prime time television shows. Advertisements for "The New Adventures of Winnie the Pooh" were played during adult shows such as "thirtysomething" and "Moonlighting" using the tag line "Now you can share your childhood heroes with your children". A television commercial that aired during the "ABC Sunday Night Movie" on September 4, 1988 used the tagline "before taxes. before puberty. there was childhood. and Winnie the Pooh".