Up until this point, the WCW contingent were being built up to being malcontent faces rising up against the heel Vince McMahon, because of Vince's bluster during the final "Nitro" broadcast and Shane's usurping of the WCW ownership. Originally, WCW talents were meant to attack strictly heel WWF wrestlers. The strongly negative reaction of the core WWF viewership to the WCW product and talent, however, coupled with the reality that a WCW wrestling program tailored to appeal to WWF fans would not come to fruition, led to the entire WCW contingent being abruptly turned heel. One example was the heel gimmick of then WCW Alliance member Diamond Dallas Page, whose first WWF appearance was built up over several weeks in a storyline in which he was portrayed as an anonymous stalker sending invasive videotapes to then-babyface, The Undertaker.