Buchman's devotion to "personal evangelism", and his skill at re-framing the Christian message in contemporary terms, were admired by other campus ministry leaders. Maxwell Chaplin, YMCA secretary at Princeton University, wrote, after attending one of the Buchman's annual "YWeek" campaigns: "In five years the permanent [YMCA secretary at Penn State has entirely changed the tone of that one-time tough college." Lloyd Douglas, author of "The Robe" took part in the same campaign. "It was," he wrote afterwards, "the most remarkable event of its kind I ever witnessed... One after another, prominent fraternity men ... stood up before their fellows and confessed that they had been living poor, low-grade lives and from henceforth meant to be good."