After the film was pulled from theaters, those who had attended the final showing began e-mailing Wiseau telling him how much they had enjoyed the film. Encouraged by the volume of messages he received, Wiseau booked a single midnight screening of "The Room" in June 2004, which proved successful enough that Wiseau booked a second showing in July, and a third in August. These screenings proved to be even more successful, and were followed by monthly screenings on the last Saturday of the month, which began selling out and continued up until the theatre was sold in 2012. Wiseau frequently made appearances at these screenings, and often engaged with fans afterwards. On the fifth anniversary of the film's premiere, it sold out every screen at the Sunset 5 and both Tommy Wiseau and Greg Sestero did Q&As afterwards. The film was featured on the 2008 Range Life tour, and expanded to midnight screenings in several other cities soon after. Celebrity fans of the film included Paul Rudd, David Cross, Will Arnett, Patton Oswalt, Tim Heidecker, Eric Wareheim, Seth Rogen, and James and Dave Franco. Kristen Bell acquired a film reel and hosted private viewing parties; "Veronica Mars" creator Rob Thomas would also slip references into episodes of "Mars" "as much as possible." The film eventually developed a national and international cult status, with Wiseau arranging screenings around the United States and in Canada, Scandinavia, the United Kingdom, Australia and New Zealand.