Operation "Rolling Thunder" was the code name given to a sustained strategic bombing campaign targeted against the North by aircraft of the U.S. Air Force and Navy that was inaugurated on March 2, 1965. Its original purpose was to bolster the morale of the South Vietnamese and to serve as a signaling device to Hanoi. U.S. airpower would act as a method of "strategic persuasion", deterring the North Vietnamese politically by the fear of continued or increased bombardment. "Rolling Thunder" gradually escalated in intensity, with aircraft striking only carefully selected targets. When that did not work, its goals were altered to destroying North Vietnam's will to fight by destroying the nation's industrial base, transportation network, and its (continually increasing) air defenses. After more than 300,000 sorties were flown and three-quarters of a million tons of bombs were dropped, "Rolling Thunder" was ended on November 11, 1968.