Adolf Hitler was greatly influenced by the psychological tactics of warfare the British had employed during World War I, and attributed the defeat of Germany to the effects this propaganda had on the soldiers. He became committed to the use of mass propaganda to influence the minds of the German population in the decades to come. By calling his movement The Third Reich, he was able to convince many civilians that his cause was not just a fad, but the way of their future. Joseph Goebbels was appointed as Propaganda Minister when Hitler came to power in 1933, and he portrayed Hitler as a messianic figure for the redemption of Germany. Hitler also coupled this with the resonating projections of his orations for effect.