The studio also had a man live in a Plexiglas cube above Times Square for five days. Livingston, when he visited the cube for press events, found that most reporters preferred to talk to the man in the cube and not him. He was not surprised, as tracking for the movie was not good and "there was a foregone conclusion that it wasn't going to open well." Producer Michael Rotenberg elaborated that "t took a few research screenings to realize that audiences often have issues with satire."