In Jerusalem, Search for Common Ground and Ma'an Network produced a new reality television program called The President, designed to promote democratic values and political engagement among Palestinian youth. Aired in 2013, the first season of The President challenged young Palestinians to win votes and become the new, mock Palestinian "Youth President." Twenty-four contestants were filmed reacting to everything from a staged assassination attempt to an impromptu press conference. They debated a range of political and social issues regarding a future Palestinian state living side by side with Israel. Eight finalists became CEO for a day at major companies including Coca-Cola and Jibrini Dairy. The show's challenges expanded internationally when the four finalists became Palestinian Ambassadors to Russia, Turkey, Jordan, and Egypt. With a live audience in primetime, the show ended with the first ever televised Palestinian political debate between the two finalists moderated by a seasoned journalist. After, viewers picked up their mobiles and elected their new mock president via SMS. Approximately 170,000 SMS messages were calculated to "elect" the winner. Search's evaluations indicate that approximately 1 million Palestinian households watched the first season. Season 2 generated an even larger following.