In addition to this Orange offered 'Orange Wednesdays' from 2003 until 2014. This enabled any Orange customer to apply for 2 for 1 cinema tickets at participating cinemas, by text message. This was a result of Orange attempting to increase cinema visits during the quiet weekly periods. The Orange Wednesdays promotion also allowed Orange customers a 2 for 1 main courses with complimentary appetizers at PizzaExpress restaurants. Both the cinema ticket and meal offers only required a text ticket from Orange, which is entered at point of purchase. EE announced on 11 December 2014 that the Orange Wednesday promotion will end on 25 February 2015.