On January 15, 2001, KSHV switched its primary network allegiance to The WB and shifted UPN to secondary status, swapping the airtimes of the respective network's prime time lineups (with The WB's programming moving to a 7:00 p.m. start on Monday through Friday nights). The following year, the logo that the station adopted at the time—which, accordingly, saw KSHV adopt "WB45" as its branding—began incorporating the UPN network logo as well as the former network's mascot at the time, Michigan J. Frog. (The UPN logo was removed in September 2003, while the Michigan J. Frog image was dropped in September 2005, when The WB "retired" the animated mascot in an effort to change its image from a network targeting a young teenage audience to one targeting young adults.)