Wan returned to the horror genre with the film "Insidious", which premiered at the 2010 Toronto International Film Festival as part of the "Midnight Madness" program and was sold to Sony Pictures Worldwide for a seven-figure sum within four hours of the premiere's conclusion. The film began its American theatrical release in the first weekend of April 2011 and achieved third place at the box office, with an estimated US$13.5 million in ticket sales. Starring Patrick Wilson, Rose Byrne and Barbara Hershey, the film was made independently, as Wan sought complete creative control and also wanted to make a film that was markedly different from the gore that he had become synonymous with due to "Saw". Wan stated in an interview, "the fact that "Insidious" was not being run by a committee really afforded me the luxury to make a film with lots of creepy, bizarre moments that a studio might not 'get.'" Wan later revealed that he wanted to "experiment in other genres, or make films in other genres because I love, Leigh and I have, we're not just horror fans. We're film fans. I love action films. I want to do action films. I want to do romantic comedies. I love all this stuff. So, if I find the good material, I'll do it.