All the idents revolved around a circular theme and all featured a scene which is revealed to end in a circle formation. The circle symbol was decided upon as a 'symbol of unity', but it was also a 'nod' towards the channel's heritage and in particular, the classic globe icon used in various styles for much of its history. The idents would involve people, plants or animals moving, or whose interaction causes a circular shape, which is revealed at the end of the ident. The circle would then be emphasised by white lines and a red eclipse animating around it and revealing the BBC One logo at the end. The new BBC One logo featured a large lower case 'one' in the centre of the circle, with a smaller BBC logo to the upper left of the 'one'. The channel uses this logo on its idents and promotions, however uses a box logo, similar to the last look, for promotions where the BBC One logo appears alongside other channels. This boxed logo features the BBC logo above the lower case 'one' in a red box. The box closely relates to the logos of BBC Two and BBC Four.