The graphics and signage system designed by Jane Davis Doggett used red for one group of airlines and blue for another. The red/blue color scheme began on the highway outside the airport and helped guide drivers to the proper dropoff areas for each airline, then continued to guide passengers through the airport itself and ultimately to their gate. The Tampa Airport was the first airport to use this sort of color-coded wayfinding signage system which was safer for drivers and required many fewer signs than highway engineers had originally budgeted for.