In March 2009, Ofcom published a request from Bauer Radio to change the format of City Talk. The new format would retain all-speech programming at weekday breakfast & drivetime and weekend late breakfast. On weekdays, non-peak output during daytime hours would be mixed speech and soft pop-led music. Outside of weekday daytime, the new format would allow shared programming with Bauer's other Liverpool stations. The move was taken due to concerns within Bauer about the commercial viability of City Talk as a format. Research conducted by Bauer in support of the move suggested that those listeners who were actively choosing not to listen to the station as an all-talk service would reconsider the station were music included alongside the speech content.