Since the new US 53 Bypass was set to be constructed on the site of WQOW's building, the station moved in January 2001, six months before it was acquired by Quincy Media (then known as Quincy Newspapers). The old building's site is located approximately in the northbound lane of the bypass near the WIS 93 northbound bridge. The new building is on WIS 93 immediately south of I-94 on the south side of Eau Claire. WQOW/WXOW began operating a cable-only affiliate of The WB in 1998 known as "WBCZ".