The LC10 was introduced with great fanfare and a large marketing campaign, which included television commercials. First reaching dealerships on 27 May 1967, market response was immediate and strong. While the original target production was 3000 per month, this was soon nearly tripled. Monthly production remained above 8000 until the end of the LC10's life. A new, additional factory in Iwata was opened in August 1967 to add supplementary capacity. While in overall a fairly simple and light car, the triple carburettors were awkwardly located at the front of the engine, behind the rear seat. To adjust them, a mechanic would have to reach through a small egg-shaped opening from the rear seat. Another complaint touched on the car's near absence of luggage space. The rear lights and the front indicators used the same lenses, only of different colors. There was even a brochure made of a US-market Fronte 360, complete with miles-per-hour speedo and uncovered sealed-beam headlights, but most likely none were brought over. The Fronte soon received a very minor update reflecting stricter safety laws; as of October 1968 it sported a driver's side integrated headrest, seat belts up front, and turn signal flashers on all four corners.