In 2010 a study showed that Naymz, one of the first Web 2.0 services to provide utilities for Online Reputation Management (ORM), had developed a method to assess the online reputation of its members (RepScore) that was rather easy to deceive. The study found that the highest level of online reputation was easily achieved by engaging a small social group of nine persons who connect with each other and provide reciprocal positive feedbacks and endorsements. As of December 2017, Naymz was shut down.