M. S. Golwalkar believed in the concept of Organicism, from which the Integral Humanism was not very different. In Integral Humanism, Golwalkar's thoughts were supplemented by appropriating major Gandhian principles and presented as version of Hindu Nationalism. The objective of this version was to erase the image of Jan Sangh from 'communal' and modify it to a milder, spiritual, and non-aggressive image that favours equality in society. The creation and adoption of these concepts helped to suit the major discourses in the Indian political arena of 1960s and 1970s. This highlighted efforts to portray the Jan Sangh and Hindu nationalist movement as a high profile right fringe of the Indian political mainstream. A major change here in compared to Golwalkar's works was the use of the word "Bhartiya" which Richard Fox had translated as "Hindian", combination of Hindu Indian. Due to the official secularism in politics, it had become impossible to invoke explicit reference to "Hindu" and the usage of the word Bhartiya allowed to circumvent this political reality.