Upon becoming President of Korvette, Schwadron is quoted saying "When we went first to Detroit, people thought you spelled our name with a "C" and we were something you drive.  But after 90 days, our customers - and our competitors - knew exactly who we were" and "Our profitability has been hampered by the rapidity with which we have opened new stores...But we have finally been able to build the kind of base from which we can develop profitably into a nationwide company.”