To give examples: when one makes an appeal to what is commonly known, one says "one does not do such a thing"; When one sits in a car or bus or reads a newspaper, one is participating in the world of 'the They'. This is a feature of 'the They' as it functions in society, an authority that has no particular source. In a non-moral sense Heidegger contrasts "the authentic self" ("my owned self") with "the they self" ("my un-owned self").