In modern times, the archetype of the "sexy librarian" has also begun to gain some traction, introduced in an effort to subvert the popular matriarchal image and make them more appealing to the average consumer. Both archetypes boil down to a similar idea, however – an authoritative, implacable guardian of the books who, through either power or sex appeal, keeps the library patrons in fear and thus remains exclusive guardian of the otherwise obscure organization system in the library. In 2015, librarian Gretchen Keer gave a broader view, writing that these stereotypes have roots in anxieties about the librarian profession itself: