In 1965, he secured a job in London as assistant scenic designer to Nick Pemberton, creating sets for the television series "Z-Cars", "Dr. Finlay's Casebook", and "Emergency Ward 10". He shared an apartment with Storm Thorgerson where they conceived the idea of Hipgnosis, and in 1968 they produced their first album cover, for Pink Floyd's "A Saucerful of Secrets". A studio was acquired at 6 Denmark Street in Soho and Hipgnosis thrived as one of the best-known photo design companies of the era. By the early 1980s, Hipgnosis had diversified into advertising, designing and producing campaigns for Peugeot, Kronenbourg 1664, Levi Jeans, Volvo, Gillette, Stella Artois, Rank Xerox and The Beatles.