Yorkshire-Tyne Tees Television adopted a new branding package, based on the concept of Channel 3. The new look was fully implemented in the Tyne Tees region on 2 September 1996, where all on-screen branding was replaced by giant numeral '3', and the Tyne Tees brand became secondary to 'Channel 3 North East, however the look was only partially implemented in the Yorkshire region a month after Tyne Tees's revamp. The entirety of Yorkshire's Channel 3 look included an ident which was later introduced on 4 November 1996 at the same year, where the chevron span against a light blue background with numeral '3's covering the background. Another ident featured the chevron with the '3' numeral embossed on the side, which would zoom into view, before revealing a spinning numeral 3, which in turn had YTV chevron on the middle of the 3 and when zoomed into, the chevron re-appeared spinning against the background. The look also heralded the return of the "On Ilkla Moor Baht 'at" tune, which was now noticeably higher in pitch.