With the introduction of UHF broadcasting, YTV had failed to gain the Bilsdale transmitter in North Yorkshire, which was allocated instead to Tyne Tees Television due to the transmitter's penetration into Teesside and County Durham. This seriously reduced YTV's monopoly commercial broadcast area. Partially to address this issue, in 1974 the Independent Broadcasting Authority reallocated the Belmont Transmitter, then served by Anglia Television, to YTV. Although the area served by Belmont was largely rural, it did cover the more industrial centres of Hull, Grimsby, Scunthorpe and Lincoln and it was felt the region would be better served from Leeds rather than from Norwich.