The Italian liqueur has a cult following in the international bartending community and is immensely popular in Argentina. The South American country consumes more than 75% of all fernet produced globally and because of its popularity, it has Fratelli Branca's only distillery outside of Italy. As it is traditionally mixed with Coke, fernet has also contributed in making Argentina one of the biggest consumers of Coca-Cola in the world. Fernet and Coke (Spanish: "fernet con coca") is so ubiquitous in Argentina that it has been described as "the country's unofficial drink".