Chicano men develop their identity within a context of marginalization in Anglo society. Some writers argue that "Mexican men and their Chicano brothers suffer from an inferiority complex due to the conquest and genocide inflicted upon their Indigenous ancestors," which leaves Chicano men feeling trapped between identifying with the so-called "superior" European and the so-called "inferior" Indigenous sense of self. This conflict is said to manifest itself in the form of hypermasculinity or machismo, in which a "quest for power and control over others in order to feel better" about oneself is undertaken. This may result in abusive behavior, the development of an impenetrable "cold" persona, alcohol abuse, and other destructive and self-isolating behaviors. The lack of discussion of sexuality between Chicano men and their fathers or their mothers means that Chicano men tend to learn about sex from their peers as well as older male family members who perpetuate the idea that as men they have "a right to engage in sexual activity without commitment." The looming threat of being labeled a "joto" (gay) for not engaging in sexual activity also conditions many Chicano men to "use" women for their own sexual desires.