In 1908, local merchant Phillip Miller and his son Austin Miller, with no official sanction from the university or athletic association, selected the alligator as an emblem to represent the university on pennants offered for sale in Miller's Gainesville store. With the state of Florida being home to millions of alligators, the "gator" proved a popular choice among members of the student body, and the Florida football team began to refer to itself as the "Gators" during the 1911 fall season.