Communicators also consider how personal a message is when determining the appropriate media for communication. In general, richer media are more personal as they include nonverbal and verbal cues, body language, inflection, and gestures that signal a person's reaction to a message. Rich media can promote a closer relationship between a manager and subordinate. The sentiment of the message may also have an influence on the medium chosen. Managers may want to communicate negative messages in person or via a richer media, even if the equivocality of the message is not high, in order to facilitate better relationships with subordinates. On the other hand, sending a negative message over a leaner medium would weaken the immediate blame on the message sender and prevent them from observing the reaction of the receiver.