In comparison, static messages like reading information on a company's website or browsing an electronic bulletin board can be defined as leaner media since they are not customized to the individual needs of job seekers; they are asynchronous in their feedback and, since they are primarily text-based, there are no opportunities for verbal inflections or body gestures. This interaction between job seekers and potential employers affects how candidates process information about the organization. The interactions a candidate has with a potential employer via lean and rich media shape a job seeker's beliefs. Some employers have started using more vivid tools to answer questions about job recruitment such as videos, animations and virtual agents. Counterintuitively, elements which are more interactive like the US Army's virtual agent, Sgt. Starr, have been shown to hinder information transfer for ambiguous or complex messages such as a company's value or mission.