Cycle Components Manufacturing Company was founded in 1895 and Charles Sangster bought the trade name ‘Ariel’ from the Dunlop Cycle Company. It was built on site of Kerby’s Pools. An Ariel cycle won the World Championships in 1897. First motor tricycle made in 1898 and the first motor cycle in 1905. About 200 people were employed in the 1930s. Charles went bankrupt in 1932 and the company was bought by his son Jack. It became part of BSA and moved to Small Heath.