In 2001, Westerwelle succeeded Wolfgang Gerhardt as party chairman. Gerhardt, however, remained chairman of the FDP's parliamentary group. Westerwelle, the youngest party chairman at the time, emphasized economics and education, and espoused a strategy initiated by his deputy Jürgen Möllemann, who, as chairman of the North Rhine-Westphalia branch of the FDP, had led his party back into the state parliament, gaining 9.8% of the vote. This strategy, transferred to the federal level, was dubbed "Project 18", referring both to the envisioned percentage and the German age of majority. Leading up to the 2002 elections, he positioned his party equidistantly from the major parties and refused to commit his party to a coalition with either the Christian Democrats or the Social Democrats. He was also named the FDP's candidate for the office of chancellor. Since the FDP had never claimed such a candidacy (and hasn't done since) and had no chance of attaining it against the two major parties, this move was widely seen as political marketing alongside other ploys, such as driving around in a campaign van dubbed the "Guidomobile", wearing the figure "18" on the soles of his shoes or appearing in the "Big Brother" TV show. Eventually, the federal elections yielded a slight increase of the FDP's vote from 6.2% to 7.4%. Despite this setback, he was reelected as party chairman in 2003.