Bret Kibele, a friend of Ragone's, who was working at the Paradise Lounge, informed him that club owner Robin Reichert was preparing to launch a new venue next door, and was looking for some good ideas to launch the new nightclub space. Ragone and Kibele pitched for a rotating monthly series of after-hours shows, which would include "Masked Mexican Wrestling" (Lucha Libre). Reichert told them to put together a show. Initially promoted as "Rockabilly Wrestling". Legend thus coined the moniker, "Incredibly Strange Wrestling", and sought permission from his friend, Ray Dennis Steckler, who directed "The Incredibly Strange Creatures Who Stopped Living and Became Mixed-Up Zombies", who gave Legend his permission. During the first summer, ISW went on the road for the West Coast leg of Lollapalooza '95 (arranged by Legend via Perry Farrell).