After the British takeover, the rich Dutch families in Albany and New York City emulated the English elite and purchased English furniture, silverware, crystal, and jewelry. They were proud of their language, which was strongly reinforced by the church, but they were much slower than the Yankees in setting up schools for their children. They finally set up Queens College (now Rutgers University) in New Jersey, but it quickly became anglicized. They never attempted to start newspapers; they published no books and only a handful of religious tracts annually. Pietist leader Theodorus Jacobus Frelinghuysen (1691 – 1747) launched a series of revivals that challenge the mainstream church's emphasis on sacraments. Church buildings increasingly followed English rather than historic Dutch models. Politically, however, there was a strong anti-British sentiment that led most of the Dutch to support the American Revolution. One famous Dutch folk hero was Rip Van Winkle, characterized by being absurdly old-fashioned and out of date, which aimed to instill the establishment of an American culture distinct from British culture. Most farmers focused on providing subsistence for their families; about a third were chiefly oriented to market prices.