Flat-belt drive systems became popular in the UK from the 1870s, with the firms of J & E Wood and W & J Galloway & Sons prominent in their introduction. Both of these firms manufactured stationary steam engines and the continuing demand for more power and reliability could be met not merely by improved engine technology but also improved methods of transferring power from the engines to the looms and similar machinery which they were intended to service. The use of flat belts was already common in the US but rare in Britain until this time. The advantages included less noise and less wasted energy in the friction losses inherent in the previously common drive shafts and their associated gearing. Also, maintenance was simpler and cheaper, and it was a more convenient method for the arrangement of power drives such that if one part were to fail then it would not cause loss of power to all sections of a factory or mill. These systems were in turn superseded in popularity by rope drive methods.