Native Hamiltonian Bob Young has owned the Tiger-Cats since 2004, and although the team had a resurgence in home attendance, corporate sponsorship plus a brand new "Tiger Vision" scoreboard at Ivor Wynne stadium, it struggled with its on-field performance. Last place finishes both in 2005 (5–13) and 2006 (4–14), resulted in an overhaul of the coaching staff for 2007. The moves still did not immediately help, as the team continued to lag in last place in 2007 and 2008 despite numerous apparent upgrades. In 2009, their fortunes turned around when they finished in second place in the East, qualifying for the playoffs for the first time in several years. However, they failed to win the Grey Cup, marking the 2000s as the first decade since the 1890s that Hamilton failed to win a national championship.