In a 2006 interview with "Salon", he stated that his clothing line is exclusively for "cool" people. Moreover, he has said he does not want overweight or unattractive people to wear his clothes. The comments, which came to light in 2013, drew negative publicity and criticism for the company. Jeffries issued a public apology on May 15, 2013, stating that "We are completely opposed to any discrimination, bullying, derogatory characterizations or other anti-social behavior based on race, gender, body type or other individual characteristics".