IBM Japan advertised the JX as a home computer, but its sales didn't grow even in 1986. According to the Nikkei Personal Computing journal, a distributor revealed the number of units sold was "around 2,000 units in Japan alone", and an industry insider expected "Sales to retail stores, overseas stores, IBM's employees, their family, and direct sales to large customers. Including all of these, about 10,000 units". One computer store declared that customers wouldn't buy it even at one quarter list price. The Japanese home computer market was much smaller than its video game console market compared with Western countries, yet NEC sold 75,000 units of PC-88 in the four months since November 1985.