The Contax IIa/IIIa ceased production in 1960 and was removed from the company catalog in 1961, replaced by the Contarex SLR. Ed Shoenecker, the owner of Hollywood Camera in Portland, Oregon, from 1947 to the present, and a Zeiss dealer, described it thus: "We could not keep the Contax bodies and lenses on the shelf, people were buying all they could afford, and putting things they couldn't afford on lay-away. Then the new catalog came out, and the Contax was gone. No explanation at all. We were in shock. The camera that replaced it (the Contarex SLR) was a fine camera, but it cost so much more money, it never made the inroads into the market the Contax did. Then, we had to stop carrying the Contarex because they were just too much money."