Blockbuster Video entered the United States online market in August 2004, with a US$19.95 monthly subscription service (). This sparked a price war; Netflix had raised its popular three-disc plan from US$19.95 to US$21.99 just prior to Blockbuster's launch, but by October, Netflix reduced this fee to US$17.99. Blockbuster responded with rates as low as US$14.99 for a time, but, by August 2005, both companies settled at identical rates. On July 22, 2007, Netflix dropped the prices of its two most popular plans by US$1.00 in an effort to better compete with Blockbuster's online-only offerings. On October 4, 2012, Dish Network scrapped plans to make Blockbuster into a competitor for Netflix's online service. (Dish bought the ailing Blockbuster, LLC in 2011, and at that point planned to maintain franchise locations as well as its "Blockbuster on Demand" streaming service. By 2020, Blockbuster on Demand had been discontinued, and only one Blockbuster franchise location remains in Oregon.)