Mann and Lowe had been a successful songwriting team prior to the start of label, with Mann writing lyrics and Lowe the music; their biggest hit prior to starting the label was Elvis Presley's "(Let Me Be Your) Teddy Bear". Dave Appell joined the label from its inception as A&R director, and the three worked together as a production team on many early Cameo releases. Mann and Lowe wrote many of the label's early singles, while Mann and Appell also became a successful songwriting team that was responsible for many of the label's hits, particularly after Lowe cut back on his songwriting around 1961 to attend to the business of running the label. In addition, Appell's group the Applejacks functioned as Cameo's house band for the first few years of, serving as backing musicians for the label's vocalists as well as issuing a handful of instrumental singles on their own. Lowe, also a musician, played piano on many early tracks.