Bo Johan Renck directed the accompanying music video which features the group serenading an arguing couple in bullet time at a high rise apartment block. According to academic analysis, the video helped popularise caffeine as a beverage for the upper class. All Saints promoted "Black Coffee" with live performances on "", "Children in Need", "Later... with Jools Holland", "Top of the Pops" and at the 2000 Smash Hits Poll Winners Party. Much group in-fighting happened during the promotion of the single, prompting tense live renditions and eventually causing the group to controversially split up in 2001.