In reality, what is happening is mass market will continue to buy and contribute to the wealth of a few. These few will continue to reinvest and the money will continue to stay within the rich. Even if you are a well-to-do middle income now, if you continue to buy non-value items, by the time you lose your income source (old, retrenched, disabled, bad luck), you will become poor as you will have no savings. Such trend is common in well-developed countries, where assets that will make you rich (e.g. property) has already become too expensive to be bought. A privilege only for the rich. So, instead of saving to buy such assets, mass market has choose to ignore them but continue to buy lifestyle consumer items.