In 1962, Ginzburg began publication of his first major work, "Eros", which was a quarterly hardbound periodical containing articles and photo-essays on love and sex. Herb Lubalin was the art director and second on the masthead. It was named after the Greek god of love and desire, Eros. The publication was bound in cardboard in a 13" x 10" format, averaging about 90 pages in length. Only four issues of Eros were published. Ginzburg attempted to get mailing privileges from postmasters at Blue Ball and Intercourse, Pennsylvania, but was declined because the anticipated volume was more than what the post office of these two small towns could handle, and therefore at last Ginzburg settled to send his magazines from Middlesex, New Jersey.