In 1981, Alain Dominique Perrin was appointed Chairman of Cartier SAA and Cartier International. The next year, Micheline Kanoui, the wife of Joseph Kanoui, became head of jewellery design and launched her first collection "Nouvelle Joaillerie." In 1984, Perrin founded the Fondation Cartier pour l'Art Contemporain to bring Cartier into the twenty-first century, by forming an association with living artists. In 1986, the French Ministry for Culture appointed Perrin head of the "Mission sur le mécénat d'entreprise" (a commission to study business patronage of the arts). Two years later, Cartier gained a majority holding in Piaget and Baume & Mercier. In 1989/1990, the Musée du Petit Palais staged an exhibition of the Cartier collection, "L'Art de Cartier."