The World Business Council for Sustainable Development has launched a major initiative to support the development of ZEB. Led by the CEO of United Technologies and the Chairman of Lafarge, the organization has both the support of large global companies and the expertise to mobilize the corporate world and governmental support to make ZEB a reality. Their first report, a survey of key players in real estate and construction, indicates that the costs of building green are overestimated by 300 percent. Survey respondents estimated that greenhouse gas emissions by buildings are 19 percent of the worldwide total, in contrast to the actual value of roughly 40 percent.