Old Spice products were originally manufactured by the Shulton Company, founded in 1934 by William Lightfoot Schultz. A buyer at Bullock's in Los Angeles made Schultz aware of the emerging popularity of colonial-American style furniture, a trend spurred by the then-recent opening of Colonial Williamsburg. Shultz reasoned that an Early Americana-themed cosmetics line might also find favor. The Metropolitan Museum of Art in New York collection of early American objects provided a source of inspiration for packaging design; for the fragrance, Schultz was inspired by his mother's potpourri, and as the result, the first Old Spice product in 1937 was a woman's scent called Early American Old Spice. The product was received well, and therefore was followed by Old Spice for men in 1938.