The Women's FA Cup secured its first sponsorship deal with SSE as a sign of the huge resurrection women's football has seen since London 2012. Despite sponsorship, entering the tournament actually costs clubs more than they get in prize money. In 2015, it was reported that even if Notts County had won the tournament outright the £8,600 winnings would leave them out of pocket. The winners of the men's FA Cup in the same year received £1.8 million, with teams not reaching the first round proper getting more than the women's winners.