On September 17, 2007, Barry Callebaut AG announced its intention to sell Brach's Confections to Farley's & Sathers. The acquisition was completed on November 16, 2007 for an undisclosed amount. Barry Callebaut AG shares rose over 1 percent on the day the deal was announced, outperforming weaker markets that day. "We think the Brach's disposal is a very positive move, as it will greatly improve the group and consumer division margins," said Vontobel analyst Rene Weber. Weber also estimated that Barry Callebaut had not made a gain on the sale and estimated that Brach's was worth some 30 million francs on its books (approximately $16 million in U.S. Dollars). "The purchase price will be no higher than that, meaning no extraordinary gain for the company," Weber said. At the time, Brach's had been struggling with rising competition and a stalling candy market in the U.S. Their annual gross sales were approximately $270 million, with sugar candy making up around 75 percent of revenue and chocolate products accounting for around 25 percent.