The Copenhagen Pride festival is held every year in August. In its current format, it has been held every year since 1996, where Copenhagen hosted EuroPride. Before 1994 the national LGBT association organised demonstration-like freedom marches. Copenhagen Pride is a colourful and festive occasion, combining political issues with concerts, films and a parade. The focal point is the City Hall Square in the city centre. It usually opens on the Wednesday of Pride Week, culminating on the Saturday with a parade and Denmark's Mr Gay contest. In 2017, some 25,000 people took part in the parade with floats and flags, and about 300,000 were out in the streets to experience it.