JoJo's first scheduled performance of the single was during the Miss Teen USA 2006, which aired on August 15, 2006. On October 17, 2006, the singer performed "Too Little Too Late" live on both "The Today Show" and "TRL". This was followed by a series of performances to promote both the song and "The High Road" between October and November 2006: "Live with Regis and Kelly" (October 18), "The Tonight Show with Jay Leno" (October 20), "The Ellen DeGeneres Show" (October 25), "The Megan Mullally Show" (October 27), "The View" (November 7), "CD USA", Sessions@AOL and Music Choice".