The combined effects of the Infinity Records failure, the purchase of ABC, rising vinyl costs and a major slump in record sales produced tremendous losses for the company between 1979 and 1982. It was not until the mid-1980s that the record labels returned to significant profitability. In late 1980 MCA received negative publicity when it attempted to raise the list price of new releases by top selling artists from $8.98 to $9.98. This policy, known as "superstar pricing", ultimately failed. The "Xanadu" soundtrack album and "Gaucho", by former ABC act Steely Dan, were the first releases with the higher list price. Backstreet artist Tom Petty succeeded in his campaign to force MCA to drop prices back to $8.98 for the release of his album "Hard Promises", in May 1981.