As of December 2017, according to Internet and Mobile Association of India, the Internet penetration rate in India is one of the lowest in the world and only accounts for 35% of the population compared to the global average internet penetration is over 54.4%. Another issue is the digital divide where growth is biased in favour of urban areas; according to December 2017 statistics, internet penetration in urban India was 64.84%, whereas internet penetration in rural India is only 20.26%. Regulators have tried to boost the growth of broadband in rural areas by promoting higher investment in rural infrastructure and establishing subsidised tariffs for rural subscribers under the Universal service obligation scheme of the Indian government.