The sale of video game soundtracks has created a growing symbiotic relationship between the music industry and the games industry. Commonly, games are being used to promote and sell licensed music, rather than just original score, and recording artists are being used to market and sell games. Music marketing agency Electric Artists conducted a study that revealed a number of interesting statistics surrounding ‘‘hard-core gamers’’ and their music habits: 40% of hard-core gamers bought the CD after hearing a song they liked in a video game, 73% of gamers said soundtracks within games help sell more CDs, and 40% of respondents said a game introduced them to a new band or song, then 27% of them went out and bought what they heard. Some game soundtracks have become so popular they have reached platinum status, such as NBA Live 2003.