In 2009, Limbaugh was in dealings to purchase a portion of the American football team, the St. Louis Rams. In the context of reporting on Limbaugh's attempts to purchase the St. Louis Rams, the quote attributed to Limbaugh in the book was printed in the "St. Louis Post-Dispatch" in October 2009. The "St. Louis Post-Dispatch" did not attempt to verify the quote, beyond its attribution to Limbaugh in the book. The quote also appeared attributed to Limbaugh in other news publications, including the "Detroit Free Press", and "The Washington Post". The quote was repeated on CNN and MSNBC. In a program on MSNBC, Rachel Maddow attributed the quote involving James Earl Ray from the Huberman book to Limbaugh.