Presley's entourage convinced him to leave the RCA studios and record this album at American Sound, a new Memphis studio at the peak of a hit-producing streak. The reason for going to Moman's studio was for the soul sound of the house band, 'the Memphis Boys'. The predominance of country songs among those recorded in these sessions gives them the feel of the ""country" soul" style. This impression is emphasized by the frequent use of the dobro in the arrangements. In any case, the Memphis Boys have a solidly southern soul sound.