Following Neyland's death in early 1962, Dr. Andrew D. Holt, then UT president, announced that a nationwide campaign would be launched to raise a minimum of $100,000 to establish the Robert R. Neyland Scholarship Fund. In October 1962, at half-time of the UT vs. Alabama game, 165 women representing UT's sororities collected more than $10,000 in a 15-minute time period at Neyland Stadium to launch the effort. By the end of fall 1962, more than $65,000 had been committed to the Neyland Scholarship fund. In the spring of 1963, a decision was made that proceeds from the annual Orange and White spring football game would go to help build the Neyland Scholarship Fund.