Sometimes older crime novels are revived by screenwriters and directors rather than publishing houses. In many such cases, publishers then follow suit and release a so-called "film tie-in" edition showing a still from the movie on the front cover and the film credits on the back cover of the book—yet another marketing strategy aimed at those cinemagoers who may want to do both: first read the book and then watch the film (or vice versa). Recent examples include Patricia Highsmith's "The Talented Mr. Ripley" (originally published in 1955), Ira Levin's "Sliver" (1991), with the cover photograph depicting a steamy sex scene between Sharon Stone and William Baldwin straight from the 1993 movie, and, again, Bret Easton Ellis's "American Psycho" (1991). Bloomsbury Publishing PLC on the other hand have launched what they call "Bloomsbury Film Classics"—a series of original novels on which feature films were based. This series includes, for example, Ethel Lina White's novel "The Wheel Spins" (1936), which Alfred Hitchcock—before he went to Hollywood—turned into a much-loved movie entitled "The Lady Vanishes" (1938), and Ira Levin's (born 1929) science fiction thriller "The Boys from Brazil" (1976), which was filmed in 1978.