For much of the early part of his career, Baron Cohen tended to avoid doing interviews out of character. However, in 2004, he did the talk show circuit appearing as himself on "Late Show with David Letterman", "The Opie and Anthony Show", "The Howard Stern Show", and others to promote the forthcoming season of his show on HBO. He was also interviewed on NPR's "All Things Considered" and did an interview with "Rolling Stone", published in November 2006, that the magazine labelled as "his only interview as himself". He also appeared in an interview out of character with Terry Gross on NPR's "Fresh Air" on 4 January 2007.