On January 1, 1917, Sierra Madre made its first entry in the Pasadena Tournament of Roses parade. Since 1954, the year it was founded, the Sierra Madre Rose Float Association (SMRFA) has organized the volunteers who decorate the self made Tournament of Roses floats every year, and receives no funds from the city. The association holds a design competition every year, and volunteers start welding on the float chassis in March, preparing for screening, painting, and decorating, and culminating in "deco week," a busy 6 day period that ends with judging on December 31. While many volunteers reside locally, many come from across the country and international locations to contribute to the effort.