After he finally saved enough money to rent his own office—a fifth-floor walk-up in an old Manhattan office building, Ginzburg published his first self-published book, "100 Years of Lynching" in 1962, a collection of newspaper accounts that directly exposed the history and the status quo of American racism. The book was a sign that Ginzburg had wed his business to his interest in social activism, and it was regularly adapted by African American studies as one of the primary pedagogical materials to show the harsh nature of pre-civil-rights race relations in America. During this period Ginzburg also published Liaison, a biweekly newsletter, and "The Housewife's Handbook on Selective Promiscuity" by Lillian Maxine Serett, writing as Rey Anthony.