The 3,000 pairs of moccasins brought into Marlboro arrived too late for Highland’s customer and so the shoes remained in the warehouse for some months. Bruce Katz then began working with his father and travelled the East Coast from Boston to Washington, DC, selling these shoes in plain white boxes to small leather shops and shoe boutiques in many small towns. The shoes carried no name until Katz learned that others were beginning to copy the shoes and calling them “Rockport type” shoes. He subsequently returned to Marlboro and decided to start branding the shoes as “Rockport.”