When "TGIF" officially launched, weekly promos for the lineup were voiced by actor and resident ABC announcer Robert Ridgely, who had mainly been voicing sitcom promos, including those for Fridays, for a few years before the brand was incorporated. Veteran television personality and announcer Gary Owens, who had been with ABC since 1985 as a primetime promo voiceover, became the sole announcer for weekly "TGIF" promotions beginning with the 1990–91 season. Owens remained as the "voice of "TGIF"" until the end of the 1994–95 season. Also during the 1990–91 season, "TGIF" was promoted with a series of trading cards featuring publicity shots featuring the stars of "Perfect Strangers", "Full House" and "Family Matters".