In 2000, Covert started Keystone Strategies, LLC, a healthcare consulting group focused on assisting emerging healthcare companies with their sales and marketing strategies. In June 2004, Covert joined the turnaround team at HealthSouth Corporation at its corporate headquarters in Birmingham, Alabama. As Senior Vice President of Sales, Marketing, and Development, Covert had responsibility for all sales, marketing, public relations, sports sponsorship, sports medicine, and acquisition initiatives for the outpatient therapy division. HealthSouth’s Outpatient Division was acquired by Select Medical Corporation in April 2007.