Veronica is an attractive young woman with raven hair, favoring expensive, up-to-the-minute fashion. In some comics, Mr. Lodge claimed that he moved his family to Riverdale in order to avoid Veronica becoming spoiled, like many of the children he knew and grew up with. His plan did not succeed as well as he had hoped, as Veronica is often depicted on spending sprees, in which she maxes out her credit cards. In one story she buys out every shoe store in Riverdale to prevent any other girl from buying a pair of shoes that she herself wanted. (Ironically, Veronica is often depicted going barefoot, both at home and away.) At times, Veronica's vain and conceited attitude infuriates her father to the point that he has to somehow "teach her a lesson" and Veronica is forced to get a job of some kind or loses access to Archie.