In July 1937, two officially sponsored exhibitions opened in Munich: "Entartete Kunst", (the Degenerate Art Exhibition), displayed modern art in a deliberately chaotic installation accompanied by defamatory labels that encouraged the public to jeer; in contrast, the "Große Deutsche Kunstausstellung" (Great German art exhibition) made its premiere amid much pageantry. This exhibition, held at the palatial "Haus der deutschen Kunst" (House of German Art), displayed the work of officially approved artists such as Arno Breker and Adolf Wissel. "The audience entered the portals of the new museum, already dubbed "Palazzo Kitschi" and "Munich Art Terminal", to a stultifying display carefully limited to idealized German peasant families, commercial art nudes, and heroic war scenes, including not just a few works by jurist Ziegler himself." "...The show was essentially a flop and attendance was low. Sales were even worse and Hitler ended up buying most of the works for the government." At the end of four months "Entartete Kunst" had attracted over two million visitors, nearly three and a half times the number that visited the nearby "Grosse deutsche Kunstausstellung".