Clijsters is conscious about selecting which products to endorse, saying, "If it's not healthy for kids, for example, I'm not going to endorse a product. I don't want to give the wrong impression. We try to live a healthy lifestyle and if it doesn't match me as a person, I turn it down. To have my name on a product, I want to be behind it fully." She has turned down Nutella in addition to endorsements that involved her daughter. While on tour, she endorsed banana supplier Chiquita and United Soft Drinks, the producer of the AA sports drink. Additionally, she was a brand ambassador for nutrition company USANA as well as the Citizen Watch Signature Collection. She also had endorsement deals with Belgian telecommunications company Telenet, personnel services firm Adecco, and the travel services company Thomas Cook Group.