Throughout its struggle against the British, the Irgun sought to publicize its cause around the world. By humiliating the British, it attempted to focus global attention on Palestine, hoping that any British overreaction would be widely reported, and thus result in more political pressure against the British. Begin described this strategy as turning Palestine into a "glass house". The Irgun also re-established many representative offices internationally, and by 1948 operated in 23 states. In these countries, the Irgun sometimes acted against the local British representatives or led public relations campaigns against Britain. According to Bruce Hoffman: ""In an era long before the advent of 24/7 global news coverage and instantaneous satellite-transmitted broadcasts, the Irgun deliberately attempted to appeal to a worldwide audience far beyond the immediate confines of its local struggle, and beyond even the ruling regime's own homeland"."