The House of Westmore beauty salon was opened on 16 April 1935, on Sunset Boulevard. Perc (pronounced "Perss" not "Perk") was instrumental in finishing the project, as the brothers had run out of money before finishing it. Whilst working on "Stranded", he told actress Kay Francis of their plight. She responded by giving him a blank cheque to complete the project, which he cashed for $25,000. Francis, along with other stars of the day including Marlene Dietrich, Clara Bow and Carole Lombard, subsequently helped launch the studio.