On Friday, December 2, 2011, new owner Cumulus Media announced that KGO was rebranding itself as "news and information," moving to an all-news format from 2 p.m. to 7 p.m. (in addition to the existing morning-drive, noon-hour and afternoon-drive news blocks) on December 5. This had resulted in the abrupt termination, on December 1, of most of the talk hosts (including Gene Burns, Gil Gross, John Rothmann, Ray Taliaferro, Len Tillem, and Dr. Bill Wattenburg). Ronn Owens's morning show, as well as weekend talk programming remained, although some of the weekend hosts (including Joanie Greggains, and Len Tillem) were also terminated on December 1, 2011. Bob Brinker's syndicated "Moneytalk" has been moved to KSFO, a politically conservative talk radio sister station which arguably better reflects Brinker's conservative politico-economic views ("Moneytalk" is a brand which is owned by ABC and its successor, not by Brinker; Brinker's own brand is "Marketimer", although Brinker has not and does not espouse market timing, as commonly understood, per se in any of his broadcasts or newsletters). Leo Laporte's weekend syndicated tech talk program was also a casualty of the format change and is no longer being broadcast on KGO. Gil Gross, Len Tillem and Leo Laporte are being broadcast by KKSF.