Initially featured in films of French director/producer Luc Besson, parkour was first introduced to the British public by the BBC One TV channel trailer "Rush Hour" in April 2002. It featured David Belle leaping across London's rooftops from his office to home, in an attempt to catch his favourite BBC programme, and captured the imagination of many viewers, especially when they learned no special effects or wires were used. This advertisement, along with others for Coca-Cola, Nike, and Toyota, had a large-scale impact on public awareness of parkour.