On June 13, Paul Heyman, former ECW owner and newly-appointed figurehead for the ECW brand, recommissioned the ECW World Heavyweight Championship to be the brand's world championship and awarded it to Rob Van Dam as a result of winning the WWE Championship at One Night Stand 2006. Under the WWE banner, ECW was presented in a modernized style to that when it was an independent promotion and was produced following the same format of the other brands, with match rules, such as count outs and disqualifications, being standard. Matches featuring the ruleset of the ECW promotion were classified as being contested under "Extreme Rules" and were only fought when specified otherwise. The brand would continue to operate until February 16, 2010, when the brand was rendered defunct.