Larry "Skip" Morrow owned an FM radio station but was interested in also owning an AM station. When he purchased what was to become KBRD, there wasn't enough radio equipment to go on the air. He was also interested in the KBRD call letters; when the station was ready to go on the air, they belonged to someone else, so the station signed on under his ownership as KLDY. When KBRD became available, Morrow transferred the KLDY callsign to his classical AM station at 1280, making 680 KBRD.