On March 9, 2019, "The Social Ones" premiered at the Hammer Theatre Center in San Jose, California, as part of the 2019 Cinequest Film and Creativity Festival. March is a co-executive producer and portrays one of the lead characters. Laura Kosann wrote and directed the film, which also features Richard Kind, Jackie Hoffman, Debra Jo Rupp, and Peter Scolari. The film won Cinequest's Audience Award for Best Comedy Feature. "The Social Ones" is an ensemble mockumentary that satirizes social media culture, including its fixation on likes, selfies, and social media influencers.