In 2012, adventure seekers Fred Losani, Peter Turkstra, Mark Maclennan, and Teemu Lakkasuo went on a quest to raise funds and awareness for inner-city food and nutrition programs in Hamilton, as well as the Bruce Trail Conservancy as they celebrate 50 years. The adventure began September 24, 2012, in Queenston, in the Niagara region, and ended approximately one month later in Tobermory. Along the way the hikers had the opportunity to walk with students, interact via live webcam and satellite phone transmissions, and educate students about the importance of proper nutrition, healthy living, and maintaining the Bruce Trail.