In 1980, he founded Geffen Records and recruited Warner Bros. Records exec Ed Rosenblatt as president. The Geffen label's meteoric rise to prominence within the year proved a bittersweet success. Geffen's first artist to sign on was Donna Summer, who was anxious to leave Casablanca/PolyGram Records. Geffen shortly after released her "The Wanderer" album, the lead single of which reached #3 on the "Billboard" Hot 100, and the album certified gold. Casablanca countered by releasing more singles off her 1979 "Bad Girls" album such as the song Walk Away and a similarly named hits compilation to compete, but by then New Wave sound was dominating the airwaves.