"Cult" went into production shortly after in February 2012, and a season order was placed May 11, 2012. "Cult" was a unique viewer experience designed to break the fourth wall. Rockne explained the appeal of the show, "The show, itself, is kind of invading your space, because it's not letting you just passively watch it. I'm watching a show called Cult about people watching a show called Cult... Cult was really an attempt to break down the fourth wall, to break the glass between you and the TV show."