Ray's modelling career began when she was "discovered" during a family vacation in India while still in her teens. An advertisement for Bombay Dyeing where she appeared in a black swimsuit opposite Karan Kapoor earned Ray her first taste of public attention. A subsequent meeting with Maureen Wadia, editor of Indian fashion magazine Gladrags, resulted in an iconic swimsuit cover that catapulted Ray to nationwide fame in India. "Most of my most fulfilling professional moments came to me via serendipity", Ray later wrote.