On May 5, 2016, SM released the first single under its newly established EDM label ScreaM Records, "Wave", featuring f(x) members Amber and Luna and produced by Xavi & Gi and E-mart's Electro Mart. ScreaM Records opened as part of SM's New Culture Technology 2016 project, under which SM also initiated the digital music channel SM Station and a number of mobile apps. In late 2016, SM began organizing a "League of Legends" tournament called SM Super Celeb League, in which SM artists Heechul and Baekhyun played against both professional gamers and fans from South Korea and China.