Davis also contributed to, as well as benefiting from, the rise of a nutritional and health-food movement that began in the 1950s, which focused on subjects such as pesticide residues and food additives, a movement her critics would come to term food faddism. During the 1960s and 1970s, her popularity continued to grow, as she was featured in multiple media reports, variously described as an "oracle" by "The New York Times" and a "high priestess" by "Life", and was compared to Ralph Nader, the popular consumer activist, by the Associated Press. Her celebrity was demonstrated by her repeated guest appearances on "The Tonight Show Starring Johnny Carson", as she became the most popular and influential nutritionist in the country.