In 2004, Maher appeared on stage as Satan in The Steve Allen Theater production of "Hollywood Hell House", a spoof of the Christian-run hell houses. The show was a faithful reproduction of an evangelistic scare-experience written by Reverend Keenan Roberts to terrify teenagers into declaring themselves Christians. "Our faith is that putting this up as itself, it will hoist itself on its own petard, that it's comical just as it is," explained producer Maggie Rowe. The show featured a rotating cast of over 160 celebrities, including Andy Richter (Jesus), Richard Belzer, Dave Thomas, Traci Lords, Craig Bierko, Sarah Silverman, and Julia Sweeney.