WTVY has historically been a ratings powerhouse in the Wiregrass Region winning every time slot. This is partly because its only local competition, ABC affiliate WDHN, has a coverage area only half as large and does not produce newscasts on weekends. Although Fox outlet WDFX-TV also airs local news, most coverage focuses on other areas of Alabama (it simulcasts a weekday morning show from WBRC in Birmingham; there is also an hour-long weekday program at 4 p.m. and a nightly half-hour prime time newscast at 9 p.m. from WSFA in Montgomery). During the prime time broadcast on WDFX, there is limited coverage of the Wiregrass provided by WSFA reporters based in Dothan.