Meanwhile, ABC began reformulating its Tuesday night lineup which, for the past several seasons, had consisted of a comedy block from 8:00 to 9:00 p.m. Eastern Time followed by two hour-long dramas, most notably with the hit series "Moonlighting" airing at 9:00 p.m. Eastern. "Moonlighting", then in its fifth season and starting to experience a considerable decline in its ratings (greatly thanks to the 1988 WGA strike, which delayed the premieres of many programs set to launch or return for the 1988 fall season), was placed on a temporary hiatus by ABC in February 1989 when the network decided to add a second hour of comedy offerings onto its Tuesday schedule. Janicek, in response, came up with the idea promote the restructured lineup under a unified brand name, "Terrific Tuesday", to draw audiences to the changes, to reference the two additional sitcoms that were being offered, and especially as a nod to "Who's the Boss?" and the freshman smash hit "Roseanne", which now served as a strong anchor for the expanded comedy lineup.