An epithet is an adjective or adjectival phrase that characterizes a place, a thing, or a person that helps make the characteristics of this thing more prominent. These descriptive phrases can be used in a positive or negative way that benefits the orator. "It will generally happen, that the Epithets employed by a skillful orator, will be found to be, in fact, so many abridged arguments, the force of which is sufficiently conveyed by a mere hint; e.g. if any one says, 'We ought to take warning from the bloody revolution of France,' the Epithet suggests one of the reasons for our being warned; and that, not less clearly, and more forcibly, than if the argument had been stated at length." With persuasion being a key component of rhetoric, it is rational to use epithets. The use of persuasive wording gives leverage to one's arguments. Knowledge along with descriptive words or phrases can be a powerful tool. This is supported in Bryan Short's article when he states, "The New Rhetoric derives its empiricist flavor from a pervasive respect for clarity and directness of language." Rhetors use epithets to direct their audience to see their point of view, using verbal forms of imagery as a persuasive tactic.