The original boxes of Cream of Wheat were handmade and lettered, and were emblazoned with the image of an African American chef produced by Emery Mapes. The character was named Rastus and was developed by artist Edward V. Brewer. Rastus was included on all boxes and advertisements. It has long been thought that a chef named Frank L. White was the model for the chef shown on the Cream of Wheat box—a claim White himself made. White's headstone contains his name and an etching taken from the man depicted on the Cream of Wheat box.