The network was launched in 1986 as Télévision Quatre-Saisons (TQS), and was known by that name until Remstar, which had bought the network in 2008, renamed it V on August 31, 2009. It was the namesake and flagship property of V Media Group (now known as Remstar Media Group), a separate company majority-owned by Remstar owner Maxime Rémillard (partially through Remstar). V was sold to Bell Media in May 2020, after which it was renamed Noovo on August 31, 2020. The name "Noovo" is a stylized alternate spelling of "nouveau", the French word for "new".