Macy's significantly increased its use of television advertising and product placement in 2006 and 2007, using branding spots that featured the new Macy's star logo. Macy's television commercials are produced primarily by New York Production Services, a New York-based commercial and independent film production company. During two episodes of the popular ABC television series "Desperate Housewives "("I Remember That" and "Now You Know"), a Macy's location in the fictional city of Fairview was featured, rare instances of product placement promoting a department store chain in a scripted series. Nearly two years prior to the first episode, one of the first national commercials for Macy's had aired during "Desperate Housewives", shortly after the conversions of Rich's, Lazarus, Goldsmith's, The Bon Marché and Burdines.