Also in 1999, to compete with Pets.com, via a joint venture with Idealab the website Petsmart.com became an e-commerce site and a subsidiary of PETsMART. In 2000 PETsMART increased its 49.9% stake in Petsmart.com to 81%, and in January 2002 acquired the site outright for an additional $9.5 million. It fully integrated its online operations and marketing with its existing brick-and-mortar business and with its direct-marketing catalog business. In December 2000 it had also acquired the domain name Pets.com from the newly defunct e-tailer, and redirected all of its web traffic to Petsmart.com.