Rock critic Michael Azerrad writes that K was "a major force in widening the idea of a punk rocker from a mohawked guy in a motorcycle jacket to a nerdy girl in a cardigan". That the label was co-owned by a woman reflected an openness to women's participation. Pedersen is quoted in Tobi Vail's Riot Grrrl zine, Jigsaw, saying "I think it's really important that people know there are women ... girls who ... do more than package up things. ... It's really important that people to know that there are girls out there making decisions and doing stuff.".