In 1978, the Brock Candy Company purchased the Winona, Minnesota candy company, Schuler Chocolates. Located in a cooler and less humid area of the country, the Schuler Chocolates company itself was an amalgam of several candy companies, including the maker of the Chicken Dinner candy bar, originally created by Milwaukee-based Sperry Candy Company. The name was meant to convey a sense of wealth and prosperity à la "a chicken in every pot" (another of Sperry's big sellers was the Club Sandwich bar.) Sperry was bought out by Pearson's Candy in 1962; in 1967 it was sold to Schuler Chocolates (which itself was the originator of the corn-flake-spiked Duck Lunch bar). Schuler Chocolates also owned the Milky Way bar, which at its core, is made with a variant of Minnesota nougat developed by candymakers in the early decades of the 20th century, before selling the rights to the Mars Candy Company.