In the first gubernatorial election, held in 1780, Bowdoin ran for the office against John Hancock. In the absence of formal party politics, the contest was one of personality, popularity, and patriotism. Hancock was immensely popular, and unquestionably patriotic given his personal sacrifices and his leadership of the Second Continental Congress. Bowdoin was cast by Hancock supporters as unpatriotic, citing among other things his refusal to serve in the First Continental Congress (even though it was due to his illness). Bowdoin's supporters, who were principally well-off commercial interests from Massachusetts coastal communities, cast Hancock as a foppish demagogue who pandered to the populace. Hancock won the election easily, receiving more than 90% of the vote. The Massachusetts House of Representatives offered Bowdoin either the lieutenant governorship or a seat in the state senate, but Bowdoin declined both on account of his poor health. After the election Hancock appointed him to a commission to revise and consolidate the state's laws.