KBRD was named for BJ, Morrow's Moluccan cockatoo. who was the "music director". If BJ danced to the music, it was put on KBRD's playlist. Morrow ran both KBRD and his FM radio station from his living room. Ten years after KBRD went on the air, Larry Morrow died of cancer; before his death, he transferred ownership of the radio station to a foundation he created: "BJ and Skip's for The Music Foundation." Morrow's network of friends maintain the radio station with the help of the foundation.