In 2009, Gad also launched his own record label, Kite Records, which is a collaboration between himself, David Sonenberg/DAS Management, and Island Def Jam Music Group as well as Gad Films which features exclusive behind the scenes footage of Gad working in the studio with stars such as Miley Cyrus and The Veronicas. In 2011, Gad co-wrote "All of Me" for John Legend, which, after three years of dormancy made its way to #1 on the Top 100 for three weeks and was certified 14 times platinum, making it the highest certified track in RIAA history (tied with "Despacito").