Campbell’s memoirs state that due to the New Guard’s opposition to party politics and unwillingness to align themselves with either side, they were often dubbed "fascists". Though the New Guard bore resemblance to the militant Blackshirts in Italy, its strong adherence to individualism found it disqualified it from this definition. Campbell was curious to learn about fascism from the source however, so in 1933 during an overseas business trip, he met with Sir Oswald Mosley and wife Lady Cynthia at their London home to discuss the matter. His experience was overall positive, and while unimpressed with the members of Mosley’s British Union of Fascists, he was reminded of his own New Guardmen when he attended an Imperial Fascist League meeting.