After successfully opening smaller suburban locations, Miller & Rhoads set its sights on large stores in regional malls. However, its first attempt at a larger store in the suburban Richmond market was thwarted because of a clause in a lease on an existing location. Because of a section in their lease at Southside Plaza that prevented additional locations within five miles of that shopping center, Miller & Rhoads was unable to be an anchor at Cloverleaf Mall, Richmond’s first large regional mall, which was only four miles away.