In 2004 Collective Soul created their independent label El Music Group, which allowed the band greater control over the production and distribution of their music. In November of that year, they released their sixth studio album, "Youth", which debuted at No. 66 on the Billboard 200. Due to personal issues, additional drum tracks on the album were by session musician Ryan Hoyle, whom would play a more prominent place in the band increasingly. "Counting the Days" was the first and most successful single, as it peaked at No. 8 on the Mainstream Rock chart. The second single "Better Now" received significant airplay on the Adult Top 40 chart as it peaked at No. 9 and was used in commercials for the cereal Special K. The resultant US and Canadian tours lasted over two years. The third single "How Do You Love" peaked at No. 16 on the Adult Top 40 chart.