In 1919 the British-Israel-World Federation (BIWF) was founded in London, and Covenant Publishing was founded in 1922. William Pascoe Goard was the first director of the publishing house. During this time, several prominent figures patronized the BIWF organization and its publisher; Princess Alice, Countess of Athlone was Patron-in-chief prior to World War II. One of its highest-profile members was William Massey, then Prime Minister of New Zealand. Due to the expansive nature of the British Empire, believers in British Israelism spread worldwide and the BIWF expanded its organization to the commonwealth. Howard Rand promoted the teaching, and became National Commissioner of the Anglo-Saxon Federation of America in 1928. He published "The Bulletin", later renamed "The Messenger of the Covenant". More recently, it has been renamed "Destiny".