With the purchase of the Kraft business units, Favorite Brands became the largest manufacturer of marshmallows and the leading manufacturer of wrapped caramel products in North America. They also produced a significant percentage of the private label marshmallows sold. The Kraft caramel business enjoyed a marketshare greater than 50% at the time of the purchase, while the Kraft branded marshmallows enjoyed a marketshare greater than 60%. In addition to consumer candy and marshmallows, Favorite Brands also acquired the industrial caramel and marshmallow businesses of Kraft. This business supplied the dehydrated marshmallows (with a 98% share of the market), marshmallow creme and caramel for use in breakfast cereals, instant hot chocolate mixes and taffy apples. Favorite Brands received film credit for supplying the truckloads of marshmallow creme used in the film What Dreams May Come.