In the 2007 Bob Dylan biopic "I'm Not There", Grossman was represented as the fictitious character Norman, played by Mark Camacho. In the film, Norman makes many of the remarks spoken by Grossman in "Dont Look Back", at one point saying to an English hotel manager, "And you, sir, are one of the dumbest assholes and most stupid persons I've ever spoken to in my life". He was also briefly portrayed as the manager of the fictional Bob Dylan (Hayden Christensen as Billy Quinn) in the 2006 film "Factory Girl".