One ad that drew criticism from the gay community was for the Snickers candy bar featuring two men accidentally "kissing" each other after sharing the product in question, then proceeded to rip chest hairs as a manly act as homophobic. The ad proved to be controversial, and the ad was cancelled the next day by Masterfoods USA (Mars, Incorporated's snack food division), and three other versions were deleted from the snickers.com web site. The ad was ninth in the USA Today ad survey, and according to a Masterfoods publicist, not intended to harm anyone.