In November 2009, the Cable and Wireless plc board announced its intention to separate the Cable & Wireless Communications Group and the Cable & Wireless Worldwide Group, reflecting its belief that the businesses had reached a position where they would deliver increased value to shareholders as separately listed companies. On 26 March 2010, Cable & Wireless Communications demerged as the former CWI Group business (Cable & Wireless International) from Cable and Wireless plc and was listed as a public company on the London Stock Exchange. Cable & Wireless plc became Cable & Wireless Worldwide. On 23 April 2012, Vodafone announced an agreement to acquire Cable & Wireless Worldwide for £1.04 billion. The purchase was completed on 30 July 2012, and Cable & Wireless was fully integrated into Vodafone on 1 April 2013.