The show was one of the last times "Winnie the Pooh" was designed and marketed for audiences of all ages. In the years following the series, Walt Disney Home Video began to reposition their strategy and marketed the television series, and Winnie the Pooh in general, towards younger age groups, despite critics claiming the show can be enjoyed by members of all ages. In later years, the show has been touted as strictly for preschoolers. DVDizzy summarized the idea saying "Even though Milne's books had won over readers of all ages and even though kids weren't buying movie tickets and merchandise, Disney seemed set on the idea that Pooh was strictly for little ones, those not even old enough to attend school".