On June 11, pictures from the set of the first scenes from the video leaked onto Wireimage.com. Her "RV" co-star Robin Williams and his daughter Zelda appeared in the photos and in footage featured in the "Lights, Camera, Action (Behind the Scenes of the Video Shoot)" section on the Target exclusive "The High Road" bonus DVD. The full video can be accessed in "Visual Imagery (JoJo Videos)" on the DVD. The world premiere of "Too Little Too Late" was on July 17 on AOL Music's First View.