The Kazakh journalist Borat Sagdiyev was first developed for short skits on "F2F" on Granada Television in the UK that Baron Cohen presented in 1996–1997, with the character at this time being known as Alexi Krickler. The character remained dormant while Baron Cohen concentrated on his Ali G persona, but with the subsequent success of Ali G, Baron Cohen revisited his Borat character. The character was featured in segments of "Da Ali G Show". Borat's sense of humour derives from his mocking of society through outrageous sociocultural viewpoints, his deadpan violation of social taboos and use of vulgar language and behaviour.