In 1989, Stupak was planning a new 1,012-foot neon sign tower for Vegas World. The idea evolved to include an elevator leading up to an observation deck at the top. Stupak said he wanted the tower to become a local landmark, similar to the Eiffel Tower, the Empire State Building, and the Space Needle. Stupak's tower was approved by the Las Vegas City Council in 1990, at which point Vegas World had become the largest personally owned casino resort in the world. A new wing was added to the 25-story hotel tower in 1990.