Seedorf has dabbled in media-related work during recent years. In 2009, he worked with "The New York Times" to run a column entitled "Seedorf responds", where once a month he would answer peoples' questions regarding football. He joined the BBC's team covering the 2010 FIFA World Cup in South Africa, working as a television pundit He also presented a number of features for the BBC coverage, including one about Robben Island. He joined the BBC for their "Match of the Day" Live coverage of UEFA Euro 2012. He has also made appearances on "Match of the Day 2" during the English football league season.