Speed continued to maintain coverage of other professional racing series, such as the Rolex Sports Car Series (including the 24 Hours of Daytona), the American Le Mans Series (along with the 24 Hours of Le Mans), the newly renamed "Speed World Challenge" until 2010, and the Formula One World Championship. By the mid 2000s, these came along with an increasing number of reality series (such as the street racing-inspired "Pinks", "Unique Whips", "Chop Cut Rebuild", the drag racing game show "Pass Time", "American Trucker", and "Hard Parts: South Bronx", along with reruns of the MTV series "Pimp My Ride"). By 2008, Speed was carried in over 73 million households.