In May 2014, after a wild moose found its way onto the Amherst College campus and into the backyard of the house of the college president, students organized a Facebook campaign to change the mascot of the school to a moose. The page grew rapidly in popularity, receiving over 900 "likes" in under two weeks, and inspiring both a Twitter and Tumblr account for the newly proposed mascot. At the Commencement ceremony for the class of 2014, the moose mascot was mentioned by Biddy Martin in her address, and the Dining Hall served Moose Tracks ice cream in front of an ice sculpture of a moose.