Since the term différance refers to the dual meanings of the French word difference to mean both "to differ" and "to defer", defamiliarization draws attention to the use of common language in such a way as to alter one's perception of an easily understandable object or concept. The use of defamiliarization both differs and defers, since the use of the technique alters one's perception of a concept (to defer), and forces one to think about the concept in different, often more complex, terms (to differ).