Setanta's GB subscriber numbers were lower than those of Sky Sports, and the number of households watching the match live was estimated at around 1.5 million. Because of the availability of Setanta on both digital satellite and digital terrestrial television, the theoretical possible subscriber base surpassed that of Sky Sports (not available via DTT at the time) but fans who were unwilling to subscribe could not see the match live. British Prime Minister at the time Gordon Brown indicated he felt it "unfortunate" more fans could not see the match live for free.