Morris was instrumental in launching the short-lived Society for Christian Publicity, formed to take control of "The Anvil" and to perhaps produce further Christian publications, and in January 1949 the "Daily Mirror" published an optimistic piece about the rumoured publication by the Society of a "new children's comic". This intrigued local journalist Norman Price, and the following month he met Morris, and helped him express his desire to see such a magazine by co-writing with him "Comics that bring horror to the nursery", published in the "Sunday Dispatch". Morris's article provoked a strong reaction from its readers; letters of support flooded into his home.