Purchased from Hershey in May 2002, this product was introduced by Hershey ten years earlier as a heavily promoted attempt to gain a foothold in the growing market for gummy candies. It was designed to compete with the Trolli brand as well as other gummy brands. It included real fruit juice (much like Farley fruit snacks) and came in bear shapes. Later the shapes were changed to fruit designs. During a cross-promotion with the film dinosaur designs were sold as well.