On Saturday 3 October 2009, Cracknell and Ben Fogle started a 60-hour (estimated) journey from Edinburgh to London riding a rickshaw in support of SSAFA. They aimed to arrive in time for the "Pride of Britain Awards" ceremony on Monday 5 October 2009. They had to endure storm force gales in Scotland and Northumberland on their first day of the 450-mile ride. Early on the last day they made a stop at Etonbury Middle School in Arlesey, off the A1 road to London, where about 100 children welcomed them and to wave them on their way.