Reinfeldt reached out to working-class votes in the re-branding as the 'New Moderates', which resulted in sizeable gains in historically left-wing locations in densely populated areas. As a result, several municipalities that had never voted blue before in Stockholm County flipped. This, combined with a landslide overall win in the capital region as a whole and strong showings in Scania tipped the balance in favour of the Alliance. The centre-right bloc also flipped the crucial populous municipalities Gothenburg, Linköping, Uppsala and Västerås.