In 1840 the company's first steamship, the "Britannia", sailed from Liverpool to Halifax, Nova Scotia, and on to Boston, Massachusetts, with Cunard and 63 other passengers on board, marking the beginning of regular passenger and cargo service. Establishing a long unblemished reputation for speed and safety, Cunard's company made ocean liners a success, in the face of many potential rivals who lost ships and fortunes. Cunard's ships proved successful, but their high costs saddled Cunard with heavy debts by 1842, and he had to flee to England from creditors in Halifax. However, by 1843, Cunard ships were earning enough to pay off his debts and begin issuing modest but growing dividends. Cunard divided his time between Nova Scotia and England but increasingly left his Nova Scotian operations in the hands of his sons Edward and William, as business drew him to spend more time in London.