On 1 April 2010 Deutsche Telekom and France Télécom completed the merger of their UK operations, causing Orange UK and T-Mobile UK to cease to exist, although the brands were to be maintained until 2015 for new customers, and 2019 for existing customers. On 11 May 2010 it was announced that both the Orange and T-Mobile brands would remain on British high streets, although their new merged parent company would be called EE. Orange's broadband service was rebranded as EE Broadband on 30 October 2012.