Unlike "AM America" and "Today", "The Morning Exchange" featured an easygoing and less dramatic approach by offering news and weather updates only at the and used the rest of the time to discuss general-interest/entertainment topics. "The Morning Exchange" also established a group of regular guests who were experts in certain fields, including health, entertainment, consumer affairs and travel. Also unlike both the NBC and ABC shows, "The Morning Exchange" was not broadcast from a newsroom set but instead one that resembled a suburban living room.