Frohman was known for his ability to develop talent. His stars included William Gillette, John Drew, Jr., Ethel Barrymore, Billie Burke, E. H. Sothern, Julia Marlowe, Maude Adams, Paul Gilmore, Evelyn Millard, Henry Miller and Walter E. Perkins. In 1896, Frohman, Al Hayman, Abe Erlanger, Mark Klaw, Samuel F. Nixon, and Fred Zimmerman formed the Theatrical Syndicate. Their organization established systemized booking networks throughout the United States and created a monopoly that controlled every aspect of contracts and bookings until the late 1910s, when the Shubert brothers broke their stranglehold on the industry.