Due to Orozco's promotion, the Catholic National Synarchist Union (UNS) took heed of the holiday around 1941. Shop-owner members of the Party of the Mexican Revolution (now the Institutional Revolutionary Party) observed a custom allowing women from humble classes to pick a free Mother's Day gift from a shop to bring home to their families. The Synarchists worried that this promoted both materialism and the idleness of lower classes, and in turn, reinforced the systemic social problems of the country. Currently this holiday practice is viewed as very conservative, but the 1940s' UNS saw Mother's Day as part of the larger debate on the modernization that was happening at the time. This economic modernization was inspired by US models and was sponsored by the state. The fact that the holiday was originally imported from the US was seen as evidence of an attempt at imposing capitalism and materialism in Mexican society.