During his tenure, Collins has led many new programming and technology initiatives, including the Winter Classic and Stadium Series outdoor games, which have played to sold-out football and baseball stadiums across the country, popular collaborations with HBO around all-access "24/7" series, the launch of the popular GameCenter LIVE streaming game subscription product and the introduction and launch of the NHL Network to 50 million U.S. homes. In conjunction with the NHL Players Association, Collins led the development of and negotiations for the "World Cup of Hockey" to be played in Toronto in September 2016 with participation from 15 international federations. In September 2015, the NHL and Adidas, Fanatics and Outer Stuff announced a new $1B consumer products model designed to better and more directly serve NHL fans.