"MSNBC Reports" is the name of several hours of straight news programming on the network (both weekdays and weekends), similar to what is known as "dayside" programming on other cable news channels. Beginning in 2009, MSNBC began to fill in these hours with more "opinionated" news programming. During the network's pivot back to hard news in 2015, the name returned during daytime hours. The brand is also used during holidays and as fill-in programming when a show ends or is canceled until a new show is ready.