Rockefeller won re-election in November 1968, having defeated Marion H. Crank, a state legislator from Foreman in Little River County, who had won the Democratic nomination in a heated fight with Virginia Morris Johnson, wife of Jim Johnson and the first woman ever to seek the office of governor of Arkansas. Newly reelected, Rockefeller proposed tax increases to fund additional reforms and his second term began on January 14, 1969. Rockefeller and the legislature dueled with competing public-relations campaigns and Rockefeller's plan ultimately collapsed in the face of public indifference.