WESH titled its newscasts "NewsCenter 2" for most of the 1970s and 1980s until the station re-branded to "2 News" in 1991, then "NewsChannel 2" in 1996. In 2005, WESH adopted the current "WESH 2 News" branding and began pronouncing the station's call letters as a word for the first time since the early 1990s (grammatically though, the station's callsign does not spell an actual word). In August 2006, WESH debuted an hour-long 4 p.m. newscast. Shortly after Hearst acquired WKCF, WESH began producing a weekday morning newscast for that station in January 2007; this was eventually followed by the launch of a WESH-produced nightly 10 p.m. newscast on WKCF on August 31, 2009.