Before releasing the album, Adams had already started a tour promoting it, and on June 8, 1991, he held large concerts in Europe co-headlining with ZZ Top. Shortly after the tour started, "(Everything I Do) I Do It for You" was released as the debut single for the album. The single became a worldwide hit. Adams further supported the new album with his tour Waking Up the World, which started in October 1991 and ran through May 1993. On October 4, 1991, the world tour started in Belfast, Northern Ireland. On December 18, 1991, Adams played his two first-ever shows in Reykjavík, Iceland. After his tour in Europe, as well as a concert at Wembley Stadium attended by more than 72,000 people, Adams left for the United States, where he performed at the Ritz Theatre on January 10. That concert sold out in less than 20 minutes. In attendance were Ben E. King and Nona Hendrix.