But, in 1975, Mr. Hillebrand decided to capitalize on the popularity of rock and roll so a new staff was hired to launch the new station. It consisted of Dave Deppish (mornings), Mark Howell (middays), Mike O'Mara (evenings), and Larry Weseman (nights). In the spring of 1975, Toledo's newest album oriented rock (AOR) station debuted with The Doobie Brothers "Listen to the Music". Within a year, more jocks were hired including Timm Morrison (later of WWWM-FM and WMJC in Detroit) and Bob Crowley.