Wicca, introduced by Gerald Gardner in 1954, is the best known of the Neopagan movements. Charles Cardell, Gerald Gardner's rival during the 1950s Pagan Witchcraft Movement in England, actually coined the term "Wiccens" referring to Pagan Witches. Men were not the only founders of Pagan beliefs. Feminist based practices were on the rise during the 1960s and 1970s. The Pagan Organization, WITCH, an acronym for Women's International Terrorist Conspiracy from Hell, was formed during the 1960s. Another instance of such practices was Dianic Witchcraft, mothered by Zsuzsanna Budapest who published a 1979 piece tilted "The Holy Book of Women's Mysteries".