On November 19, 2008, WWE officially launched their online social network, WWE Universe. It opened in April as "WWE Fan Nation", and adopted the name "WWE Universe" a few months later. The website was similar to MySpace, with blogs, forums, photos, videos, and other features. Despite a heightened popularity the site was shut down on January 1, 2011 and has since replaced with WWE InterAction. Since closing down their social media website, WWE has created accounts on social media websites such as Facebook, Twitter, YouTube, Tout, and Instagram, with executive vice president of digital media Perkins Miller stating that "social media is going to transform our company".