BBC Birmingham utilised the main foyer of Pebble Mill for television entertainment and magazine programmes, mostly for BBC1. One fixture of the schedule, "Pebble Mill at One" was an early afternoon show, though it started originally on BBC2. The idea to use the reception and foyer for programmes was borne out of the fact, all the other studio space were either fully used for Birmingham produced, or for BBC TV's network needs for the various London based programme departments. "Pebble Mill at One" ran from 1972 until 1986, was then one of few daytime magazine programmes, hence its success at the time.