He has taught at Indiana University (1954–1963), the University of Kentucky (1963–1967), Washington State University (1967–1976), the University of New Mexico (1976–1980), the University of Miami (1981–1985), Syracuse University (1987–1994) and the University of Washington before taking his last position as professor of communication at Boston University's Department of Mass Communication, Advertising and Public Relations. In addition, he was a Fulbright Professor to Argentina twice: and was affiliated with the Argentine Sociological Society and the Ibero-Interamerican Sociological Society, for which he served as Secretary General.