The game's storyline was written by Tim Long, Matt Selman, and Matt Warburton, who are all regular writers on "The Simpsons". They wanted to create something that appealed to the fans of the show, and was, in its own right, "a great new game". Matt Groening and the writers had continuous feedback on the game's content, from its "look and feel" to its puzzles and gameplay. The game's executive producer, Scot Amos, said it was an amazing partnership between the writers and the developers. Selman, the head writer, says the reason they decided to call it "The Simpsons Game" and not add a subtitle was because they felt it was a restart of "the 'Simpsons' gaming franchise [...] a big, new, fresh game that takes on video games and hilarious things of all time".