Commercially, "Too Little Too Late" remains her most successful single to-date. By becoming a global hit, the song also benefited Cunningham's career as a songwriter. Directed by Chris Robinson, the song's music video features a soccer theme, inspired by both JoJo's appreciation for the sport and her relationship with then-boyfriend Freddy Adu, a professional soccer player. Soccer player Mike Zaher, junior defender for the UCLA Bruins at the time, portrays JoJo's boyfriend in the music video, which also features appearances by the rest of the soccer team.