This logo was abandoned for an abstract star shooting upwards and a Helvetica Neue wordmark in March 2005 as part of a major rebrand of the network that included a blue colored gel standardized graphics package with modifications (different colors such as grey, red, green, purple, and orange) for each multiplex channel; the fanfare from the previous graphics package was also reorchestrated. The "InfoBar" also began to be used to promote events on the other Starz networks and to provide entertainment news headlines supplied by "Variety" (a similar version was adopted for use by the Encore networks). That year, Starz began branding its feature film content with an opaque logo bug appearing on the lower-right corner of the screen for two minutes each half-hour, though the 2005 logo bug for Starz channels appears for the rest of the movie's run in Summer 2007, along with Encore and Movieplex channels until Starz reverted them back to 2 minutes for their logo bug during the April 2008 rebrand, except for Encore, Movieplex, and Starz Cinema; the addition of the on-screen logos was cited by former Starz president Tom Southwick due to a large number of subscribers not knowing which of the channels they were watching when they tuned in, particularly if started viewing one of the channels after the start of a film.