Finch announced in October 2008 that they had begun work on their third full-length album. In May 2009, Finch released a demo for the song "Hail to the Fire" on their Myspace page, which was presumably to be a part of their new album. Coinciding with the song release, the band posted a blog entry updating their fans with the progress on the new album. In the update, Finch stated that they had "a bunch" of demos written, new songs would be performed in upcoming tour dates, the new album would be recorded during mid 2009, and that they would possibly search for a label in the near future to release it. Shortly after the release of "Hail to the Fire," Finch redesigned their website and gave away free digital copies of their self-titled EP.