The company continues to operate as the licensor of the chain's international operations, but its lenders announced in October 2018 that it planned to re-launch the U.S. Toys "R" Us retail business in the future. The lenders also partnered with Kroger to add "Geoffrey's Toy Box" (named after the chain's mascot) pop-up departments to selected locations in order to give Toys "R" Us a presence during the holiday shopping season. On January 20, 2019, the company emerged from bankruptcy as Tru Kids. There were only two locations open in the United States until they closed down in 2021 due to financial losses from the COVID-19 pandemic.