Emaar celebrated the New Year with the world’s most watched NYE celebration for 2015. According to Guinness World Records, Emaar won the title of the “Largest LED-Illuminated Façade’ on the world’s tallest man made structure" during the NYE celebrations. The record-setting display consisted of 70,000 LED panels that flashed coloured lights and projections of the country’s leaders and other images on the Burj Khalifa. Emaar reported a 16 percent rise in second-quarter net profit for 2015, and that it has a land bank of over 235 million square metres.