The paper's average audited circulation for the first half of 2007 stood at 106,054; while its Sunday edition, the "Sunday Morning Post", has a readership of 80,865. In 2012, the readership of the SCMP and the Sunday Morning Post was estimated at 396,000. Its readership outside Hong Kong remains at some 6,825 copies for the same period, again, relatively unchanged. It also had the position as the most profitable newspaper in the world on a per reader basis, profit declined since peaking in 1997 at HK$805 million. Its average audited circulation for the first half of 2015 stood at 101,652 copies, with the print edition representing 75 percent of the number of copies; the Sunday edition registered 80,779 copies on average during the same period.