In 2011, GetUp! campaigned to create a permanent Climate Natural Disaster Fund funded by reduction of fossil fuel subsidies and released a video supporting same-sex marriage starring Julian Shaw entitled It's Time that was described by "The Advocate" as "possibly the most beautiful ad for marriage equality we've seen." In March 2011, Getup! endorsed the controversial decision of the Gillard Labor Government to break its 2010 Election promise not to introduce a carbon tax as a means of addressing Australia's contribution to carbon emissions.