In 2004, Sammy launched darkwatch.org, an official fan community website allowing fans to win points for prizes through completing various challenges while promoting the game. An interactive game demo of "Darkwatch" was shown at E3 2005 inside a custom-build Gothic architecture-inspired theatre dubbed "desecrated church". A trailer for the game, created by Brain Zoo Studios, was nominated for the Golden Trailer Awards and won two Aurora Awards in the categories "Best of Show: Use of Animation" and "Best of Show: Entertainment".