One of the difficulties of the optimistic bias is that people know more about themselves than they do about others. While individuals know how to think about themselves as a single person, they still think of others as a generalized group, which leads to biased estimates and inabilities to sufficiently understand their target or comparison group. Likewise, when making judgments and comparisons about their risk compared to others, people generally ignore the average person, but primarily focus on their own feelings and experiences.