On the need to reach out to a bigger audience, "That certainly was the plan, more of Chris Hughes and the record company than ours. They saw the capability within us to really reach a bigger audience. I don't think we ever were concerned with it. But we liked the idea of doing something different; we definitely embraced that. That conscious effort to bridge the ocean between here and America was really more down to Chris Hughes and Dave Bates A&R man: I'll give Chris Hughes his due: he was a big supporter of 'Rule The World' and we weren't that sure of it, and in America that was the first single they really went for. And it broke the market for us.' Furthermore, "'Shout' is the obvious stadium thing. We consciously started with the chorus. It was kind of a sing-along; a protest song-like 'Give Peace A Chance,' or 'Hey Jude,' even. It had a really in your face chorus. But we never imagined it would take off like that. We're from Bath. We're not part of any scene. We've never been fashionable. We're quite insulated when we make records. What happens afterwards is really out of our hands. It's not something you can really plan for. We certainly can't. I don't think we're that clever."