After the financial and business hardships were left behind, the new management started to concentrate on industrial modernization and in creating a distribution network that would facilitate the circulation leaps that would follow. The company bought new printing presses and equipment in the United States. In 1968, Folha became the first Latin-American newspaper to adopt the offset printing system. In 1971, it pioneered a new innovation: lead typesetting was replaced by cold composition. The newspaper's circulation was improving and its share in the advertising market was growing.