The Shakespeare project helped Mr. Wanamaker keep his sanity and dignity intact. On his first visit to London in 1949, he had sought traces of the original theatre and was astonished to find only a blackened plaque on an unused brewery. He found this neglect inexplicable, and in 1970 launched the Shakespeare Globe Trust, later obtaining the building site and necessary permissions despite a hostile local council. He siphoned his earnings as actor and director into the project, undismayed by the scepticism of his British colleagues.