In November 2013, rumours began circulating that Sony bought the rights to the franchise from Activision. Speculations were fueled after the release of PlayStation 4's #4ThePlayers campaign, featuring a road sign with a silhouette of "Crash", and an arrow pointing towards the orange diamond logo of Sony Computer Entertainment. Publications such as IGN reported that "Crash" was removed from Activision's official website, which seemed to add further credibility to the rumor. However, shortly after, this was proven false, as an Activision representative told "Game Informer" that "still owns "Crash Bandicoot" and we continue to explore ways in which we could bring the beloved series to life".