At the start of the 1991–92 season, Janicek also brought the hosted programming block format to Saturday mornings, under the title MCTV (More Cool TV). This title indicated that after "TGIF" on Friday nights, there was "more cool TV" just hours away on Saturday morning; this block ran from September 7, 1991 to January 23, 1993. Live-action stars of the network's Saturday morning lineup, most notably including the cast of ABC's "Land of the Lost" revival, hosted interstitials every half-hour. The "MCTV" segments at times were several seconds shorter than those shot for "TGIF". While an opening sequence and custom last-segment show bumpers were included, the theme music used was the instrumental version of ABC's 1991 "America's Watching" campaign. The latter music continued as a part of the "MCTV" scheme in its second year, despite ABC having launched the "It Must Be ABC" image campaign at that time.