Fitzroy lost in the VAFA D1 Grand Final to Rupertswood in 2009, but as a Grand Finalist was promoted to C-Grade for the 2010 season. At the beginning of the 2011 season, Fitzroy appointed Tim Bell as their new senior coach following the resignation of Simon Taylor. Tim Bell resigned for personal reasons at the end of 2011 and assistant coach Michael Pickering, a former AFL player with the Richmond and Melbourne Football Clubs was appointed as coach for the 2012 season. Having reached the Premier C Grand Final at the end of 2012 season, Fitzroy was promoted to Premier B for season 2013 which coincided with the club's 130th birthday.