That's the only way I know how to operate. The audience senses when you're doing something without any conviction ... To keep your sanity and your self-respect, you must believe that there will be an audience for what you want to do. It may not be the blockbuster of all time, but what is wrong with a modest success? Once you lose the belief that quality will pay off, you are lost. The next thing you know, you're doing a 'Tuesday the 11th' horror story. I could do that if I wanted to. After all, there are still about 360 days left in the calendar.