Correa decided to campaign for the presidency in the 2006 presidential election, although at the time he was a largely unknown figure among the Ecuadorean public. Employing Vinicio Alvarado as his campaign manager, Correa's campaign emphasised his personality as a macho family man of modest origins who was angry with the country's political elites. During his campaign, he described himself as the head of "a citizen's revolution" against the established political parties and corrupt elites, and depicted himself as the leader of a second independence movement devoted to freeing Ecuador from American imperialism. Touring the country aboard a motorized caravan attending political rallies, he emphasized this opposition using campaign songs such as Twisted Sister's "We're Not Gonna Take It", as well as through the slogan "Se viene el correazo" (""Here comes a whipping""), a pun on the fact that "Correa" can be translated as whip.