He was hired as the editor of "Technology Review" in July 2004, and in August 2005 was named publisher. Pontin engaged in what "The Boston Globe" has described as a "strategic overhaul" of "Technology Review", whose goal is to make the magazine into a largely electronic publishing company. In October 2012, he renamed the organization MIT Technology Review and relaunched it as a "digital-first enterprise". "AdWeek" commented that "Pontin and MIT Technology Review could set the standard for the transition to a digital future for legacy media." Pontin was Chairman of the MIT Enterprise Forum, MIT's global organization of technology entrepreneurs.