The most prolific model within the Arrow range, the Hillman Hunter, was the Coventry-based company's major competitor in the small family car segment. In its 13-year production run, its UK market contemporaries included the Ford Cortina, Vauxhall Victor, Austin/Morris 1800, and Morris Marina. The sports-orientated Sunbeam Rapier occupied a segment contested by the Ford Capri, MGB GT, Vauxhall Firenza, and to an extent the Triumph Dolomite, while the more upmarket Humber Sceptre competed with other premium-specification cars based on conventional saloons, such as the Vanden Plas 1300 and 1500, the Wolseley 18/85, and the Ford Cortina 1600E and 2000E.