The focus of Ginzburg's case was thus shifted to the promotion and distribution of those publications. Ginzburg had sought mailing privileges from postmasters at Blue Ball and Intercourse, Pennsylvania, and the trial court found it obvious that "these hamlets were chosen only for the value their names would have in". His advertisement for his publication was also sexually enticing as he knew that it would best attract the attention of the potential customers, while Mr Justice Brennan saw the "leer of the sensualist" in those advertisements, for "reader would look for titillation, not for saving intellectual content". Therefore, the court concluded that Ginzburg's methods of advertising and distributing were attempts to pander to prurient interests with no redeeming social advantages , and obscenity was found according to such motive.