As of January 13, 2008, the release date was set at October 17, 2008. The Weinstein Company ran an "Igor" panel at the 2008 New York Comic-Con, where, in addition to being an exclusive premiere of the first trailer, McKenna and Leondis presented details about the film. At the panel, Leondis also announced the contest "Be an Igor", where voice actors contributed video recordings of themselves acting like an Igor for their voices to be used for extras; the top-five results were included as extras for the film's DVD.