Business flourished, and the controlling partners decided to buy a building to serve as headquarters, a printing press and then, in 1925, to create a second newspaper, "Folha da Manhã". Also in 1925, "Folha da Manhã" premiered Juca Pato, a cartoon character drawn by Benedito Carneiro Bastos Barreto (1896-1947), better known as Belmonte. Juca Pato was supposed to represent the Average Joe, and served as a vehicle for ironic criticism of political and economic problems, always repeating the tagline "it could have been worse".