Late in the day on March 15, 1931, heavy ice was encountered off White Bay. Captain Keane ordered the ship butted into the ice jam to secure her for the night. At 9 p.m., an explosion blew the stern off the vessel, likely instantly killing the film crew in the saloon. The ship then caught fire, leaving survivors to fend on the ice. Captain Abram Keane was badly hurt, but survived. Many of the survivors made the over-ice trek to Horse Island, 8 miles distant, while others were rescued by vessels dispatched to the area. In total the accident killed 28, including Frissell and Penrod.