Soon after Tet, General Westmoreland was promoted to Army Chief of Staff and he was replaced by his deputy, General Creighton W. Abrams. Because of the change in American strategy posed by Vietnamization, Abrams pursued a very different approach. The U.S. was gradually withdrawing from the conflict, and Abrams favored smaller-scale operations aimed at PAVN/NLF logistics, more openness with the media, less indiscriminate use of American firepower, elimination of the body count as the key indicator of battlefield success, and more meaningful cooperation with South Vietnamese forces.