Norton Simon Inc., which had purchased the McCall Corporation, sold Redbook to the Charter Company in 1975. In 1982, Charter sold the magazine to the Hearst Corporation, and in April 1983 Smith was fired and replaced by Annette Capone, who "de-emphasized the traditional fiction, featured more celebrity covers, and gave a lot of coverage to exercise, fitness, and nutrition. The main focus was on the young woman who was balancing family, home, and career." (Endres and Lueck, p. 305) After Ellen Levine took over as editor in 1991, even less fiction was published, and the focus was on the young mother. Levine said, "We couldn't be the magazine we wanted to be with such a big audience, you have to lose your older readers. We did it the minute I walked in the door. It was part of the deal."