Parkour is not defined by a set of rules or guidelines, which has been particularly attractive to young people, allowing them to explore and engage in the activity on their own terms. It can be easily accepted by all cultures as a means of personal expression and recreation. For example, in 2010 "The New York Times" published a short video featuring three young men from the Gaza Strip who were active members of the parkour community. In 2014, the BBC covered youth parkour participation in Jammu and Kashmir. Zahid Shah founded the Kashmir Freerunning and Parkour Federation, finding hope in the non-violent discipline of parkour.