Dewar's design was quickly transformed into a commercial item in 1904 as two German glassblowers, Reinhold Burger and Albert Aschenbrenner, discovered that it could be used to keep cold drinks cold and warm drinks warm and invented a more robust flask design, which was suited for everyday use. The Dewar flask design had never been patented but the German men who discovered the commercial use for the product named it "Thermos", and subsequently claimed both the rights to the commercial product and the trademark to the name. In his subsequent attempt to claim the rights to the invention, Dewar instead lost a court case to the company. The manufacturing and performance of the Thermos bottle was significantly improved and refined by the Viennese inventor and merchant Gustav Robert Paalen, who designed various types for domestic use, which he also patented, and distributed widely, through the Thermos Bottle Companies in the United States, Canada and the UK, which bought licences for respective national markets. The American Thermos Bottle Company built up a mass production in Norwich, CT, which brought prices down and enabled the wide distribution of the product for at-home use. Over time, the company expanded the size, shapes and materials of these consumer products, primarily used for carrying coffee on the go and carrying liquids on camping trips to keep them either hot or cold. Eventually other manufacturers produced similar products for consumer use.