The album spent six weeks in the UK charts, and despite its relatively low chart placement, it gathered some of the best reviews Numan had ever had in the UK music press. In October, a shorter, re-recorded version of "Sister Surprise" was released as the second and final single off the album. It charted at #32, making it the lowest-charting Numan solo single up to that point. Due to Numan's dissatisfaction with Beggars Banquet who were now just the middle men between Numan and WEA and other major record companies in general, he decided to form his own record label, Numa Records, in late 1983. Numan released his next three studio albums through Numa Records.