The title track was released as the first single from the album in August 1983, reaching #20 in the UK charts. Numan later claimed that the single's chart performance was "killed" because it was released as a picture disc, and the week it was released, the chart compilers decided that picture discs were ineligible and didn't count their sales. The single peaked at #12 before the picture disc sales were stripped The album itself was released the following month, reaching number 12 on the UK charts, although four places lower than Numan's previous album, it did eventually sell more than "I, Assassin" with over 60,000 units worldwide (60% of these sales were in the UK). Even so, it was Numan's first studio album not to be released in the US, and was only available there as an import.