The band "gave songs their debut on two British gigs at Yeovil and Dunstable and 13 April", then headed to North America for a tour at the end of April into May, during which Paul Rudolph replaced Lemmy. The album was released by ATCO on 9 May and licensed to United Artists for a UK release. The group promoted the album with tours in Germany and France in June, the UK in July and August including headlining the Reading Festival and appearing at Watchfield Free Festival.