From 1915 the MR began a programme of selling off its surplus land holdings in Buckinghamshire, Hertfordshire and Middlesex for suburban housing development. Its Metropolitan Railway Country Estates Limited marketed areas such as Wembley Park under the "Metro-land" brand, promoting modern homes in beautiful countryside with a fast railway service to central London. The MR sold the park land at Wembley when the site was selected to host the 1924 British Empire Exhibition and the grand British Empire Exhibition Stadium constructed for this event was later to become Wembley Stadium, the home ground of the England national football team.