During the late 1960s and early 1970s, WEWS produced several programs that eventually entered into national syndication. The first program was "Upbeat". Considered by some to be one of the most significant early rock-and-roll variety television shows, "Upbeat" featured a live audience, a group of dancers and lip-synched (but occasionally live) performances by popular acts of the era. The program began locally as "The Big 5 Show", and the name was changed to "Upbeat" when it went national, altogether running from 1964 to 1971. Among the program's hosts was Don Webster, who later doubled as the station's lead weather forecaster. At its peak, "Upbeat" was seen in over 100 television markets. Artists who appeared on "Upbeat" included Aretha Franklin, The Beatles, The Supremes, Simon and Garfunkel, Otis Redding and Stevie Wonder. In fact, Redding's final appearance ever came on the show's December 9, 1967 episode. The next afternoon, his twin-engine airplane crashed in the icy waters of Lake Monona in Madison, Wisconsin, killing all but one of the eight passengers on board.