In August 1950, President Robert J. Rendall died. During the 1950s, New Jersey's growth rate was double the national average, boosting the savings bank's growth as well: by 1959, Hudson City Savings Bank had accumulated over US$50 million in assets. In 1968, Kenneth L. Birchby became president and CEO of the bank. By the late 1960s, New Jersey's banking laws made it legal for banks to operate across county lines. In 1969, the bank opened its fifth branch, and its first branch across the county line at Waldwick, in Bergen County, New Jersey. The bank's total assets by then had reached US$175 million.