On 22 June 2011, it was announced the stadium would have a new name in 2012. After 10 years as naming rights sponsor of Skilled Stadium, Skilled Group decided to relinquish these rights as of 31 October 2011. Previous names of the stadium as results of sponsorship deals have been Skilled Stadium, Shell Stadium and Baytec Stadium; however it was only called Baytec Stadium for less than two months, and only one pre-season match was played there under the name. The stadium is nicknamed "The Cattery" by the club's supporters.