Janicek's first attempt to replicate the success of "TGIF" came in August 1991, when ABC launched a three-hour comedy block on Wednesday nights for the 1991–92 season. Loosely known as The Hump, via the tagline "Over the hump!" used in advertisements ("Three hours of non-stop laughs are guaranteed to get you over the hump!", "That'll get you over the hump!") and the use of a 1970s funk-flavored background jingle which chanted, "I've got to get over the hump", the format came complete with promos that used a special graphics scheme, differing from "TGIF" and ABC's nights of regular, non-concept based lineups. The concept title was another play on a popular catchphrase, in which Wednesday is typically referred to as "hump day" (being the middle of the work week, thus making it "over the hump" toward the weekend).