In June 2005, WGAw started a "reality rights" campaign to allow writers of reality television shows to qualify for guild rights and benefits. The union maintained that the storytellers who conceive the tests and confrontations on such shows were "bona fide" writers. The Guild also expressed concern the 1988 strike showed that lack of representation in the genre would weaken their future bargaining position. Studio executives maintained that these employees were primarily editors, not writers, and that the shows needed to appear to be unscripted in order for viewers to feel they were "real."