In a number of interviews and public statements, Prondzynski declared that he wanted Robert Gordon University to be a leader in the development of Scottish economic and cultural growth. In 2012 he also became associated with the proposal, prompted by the university's billionaire Chancellor, philanthropist Sir Ian Wood, to redevelop the area around Aberdeen's Union Terrace Gardens. He was a prominent signatory of a letter addressed to the City Council urging it to adopt the proposal for a new 'City Garden'. In early 2013, Prondzynski took a leading role in a high-profile local campaign by the university to prompt the regeneration of the Aberdeen city centre. He is a board member of Aberdeen City and Shire Economic Future (ACSEF), and of Aberdeen City Council's City Centre Regeneration Board. Prondzynski also commented on the value for money of university salaries; his RGU package was at the time over 250,000 pounds.