Svennson noted that Capcom would not use television advertising for "Ōkami" on the Wii, but would use online marketing, including art contests and a new website with "all sorts of things for fans to use to make stuff". This site was made live on 3 April 2008, featuring wallpapers, character artwork, and fan-created art for the game. Svennson further noted that "if ["Ōkami" for the Wii] did the numbers that we did on the PS2, I'd be very happy. This doesn't need to be a mainstream success for this to be a success for the company".