Baron Cohen walked onto the runway during the Ágatha Ruiz de la Prada fashion show in Milan on 26 September 2008. In the character of one of his alter-egos Brüno, he was wearing a costume made of velcro. He appeared on the stage with a blanket and items of clothing stuck to his velcro suit. Lights were turned off while security intervened and escorted him off the stage, and the fashion show resumed normally shortly thereafter. Baron Cohen and his team allegedly accessed the fashion show using fake IDs.