World TV launched in June 2000 to take advantage of the infrastructure and viewing quality of the Sky TV digital platform that had been launched the year before. Through its ongoing partnership with Sky, it has continued to provide entertainment, educational and cultural programming to new migrants, New Zealand-born Chinese New Zealanders and other speakers and learners of standard Mandarin throughout the country. The company's mission has been to help new generations of Asian New Zealanders retain their language and cultural identity through quality programming, up-to-date information, imported entertainment and local community news.