For several months during 1997, 93.4FM was used to play temporary programme advising listeners of the launch of a new station coming soon. Solid Gold's original line up was Breakfast with Blackie and Jennifer (Kevin Black and Jenny Marcroft), Adam "Boom Boom" Butler (10 am - 2 pm), Big Tony Amos (2 pm - 7 pm) and Brian Staff (7 pm - midnight). Following the launch in Auckland, Energy Enterprises (which later became RadioWorks) rolled the station out across New Zealand as they were able to secure frequencies in each market. In some markets local stations were closed down and replaced with Solid Gold, as there were markets where RadioWorks had taken over more than one local station. Solid Gold was eventually available in 25 markets across New Zealand.