The station was hit hard financially when the transmitter mast at Emley Moor collapsed in March 1969 under a heavy build-up of ice. This left the major part of the region uncovered by Yorkshire Television plus BBC2 who broadcast from the same mast. A temporary mast was quickly erected and television to the West Riding of Yorkshire resumed, albeit with reduced coverage. From this, the company grew and by May 1970 the company was making profits of over £689,000. After a series of temporary masts at Emley Moor, the current 275 metre reinforced concrete tower — topped by a 55-metre steel lattice mast — began transmitting in 1971, resuming full area coverage for the YTV region.