Cole coined a phrase to depict the PDP's esprit de corps that is still used to this day: ""¡Fuego Popular!"" ("Popular Fire"), a play on words that capitalized on the PDP's traditional campaign color (red), and the fact that the strength of his political power was in fact the average citizen. Some political historians claim that Luis Negrón López's poor acceptance levels as PDP gubernatorial candidate in 1968 were a direct consequence of Cole's use of the phrase ""¡Juégame el 315!"" ("Play me 315") to depict him as a numbers game runner or ""bolitero"".