On a visit in 2004, Sepp Blatter, President of FIFA, commented ""The National Football Museum merits my admiration as a footballer and as the President of FIFA — it is a superb realisation, a real jewel!"". Sir Bobby Charlton commented that he "“can’t think of a better museum anywhere in the world.”" and Sir Alex Ferguson ""Each time I visit the Museum I am so impressed by the great job it does in bringing the rich history of football to life"". The museum received the award of Large Visitor Attraction of the Year, at the 2005 Lancashire and Blackpool Tourism Awards