The success of the Maktoob portal drove the company to start new online businesses. cashU was founded to address the issue of electronic payments in the region, Souq.com as an auctions and marketplace; Tahadi.com was founded to provide the best MMO/MMORPG games for the Middle East internet users, Araby.com an Arabic Search engine; Maktoob Research a successful online research service founded by Tamara Deprez; and Sukar.com the first and biggest online private shopping club in the Middle East, founded by Saygin Yalcin.