In addition to its influence on music, the song was used in one of the first "modern" promotional film clips, the forerunner of what was later known as the music video. "Rolling Stone" ranked it seventh in the magazine's October 1993 list of "100 Top Music Videos". The original clip was the opening segment of D. A. Pennebaker's film "Dont Look Back", a documentary on Dylan's 1965 tour of England. In the film, Dylan, who came up with the idea, holds up cue cards with selected words and phrases from the lyrics. The cue cards were written by Donovan, Allen Ginsberg, Bob Neuwirth and Dylan himself. While staring at the camera, he flips the cards as the song plays. There are intentional misspellings and puns throughout the clip: for instance, when the song's lyrics say "eleven dollar bills", the poster says "20 dollar bills". The clip was shot in an alley close to the Savoy Hotel in London. Ginsberg and Neuwirth are briefly visible in the background. For use as a trailer, the following text was superimposed at the end of the clip, Dylan and Ginsberg are exiting the frame: "SURFACING HERE SOON | BOB DYLAN IN | DONT LOOK BACK By D. A. PENNEBAKER". The Savoy Hotel has retained much of its exterior as it was in 1965, and the alley used in the film has been identified as the Savoy Steps.