The spread of the Korean wave, particularly K-pop and Korean dramas, outside Asia has led to the establishment of services to sustain this demand. Viki and DramaFever are examples of services providing Korean dramas to international viewers alongside other Asian content. SBS PopAsia and Asian Pop Radio are two radio-related music services propagating the proliferation of K-pop throughout Australia. Apart from K-pop, Asian Pop Radio is also devoted to other Asian pop music originating from Indonesia, Thailand, Japan, Malaysia and Singapore. Similarly, SBS PopAsia focuses on other East Asian pop music from China and Japan and to some extent Southeast Asian pop music in conjunction with K-pop. The rising popularity of Asian-related content has resulted in "SBS PopAsia" becoming a brand name for SBS content such as TV shows and news originating from Asia such as China, South Korea, Japan and India.