Plymouth's Road Runner sales were enough to have Dodge Division General Manager, Robert McCurry, request a similar model from the Dodge Styling office. Senior designer, Harvey J. Winn, won a "contest" with the name "Super Bee" and a new logo design based on the Dodge "Scat Pack" Bee medallion. The design of the first Super Bee was influenced by the 1968 Coronet convertible and the show car's interior was built by the Alexander Brothers. The show car was introduced at the 1968 Detroit Auto Show.