On September 29, 2014, Girls' Generation member Jessica Jung claimed in a Weibo post that she had been forced out of the group, writing:"I was excited about our upcoming fan events only to shockingly be informed by my company and 8 others that as of today, I'm no longer a member. I'm devastated – my priority and love is to serve as a member of GG, but for no justifiable reason, I am being forced out".The following day, Jung released a statement claiming that in August 2014 her fellow group members and SM had been positive about the launch of her fashion business, Blanc and Eclare. As of early September, she claimed, they had all changed their stance, and she was directed to either close the business or cease promotions as a member of Girls' Generation. She claimed to have received the day before a "one-sided notice" asking her to leave the group.