Ginzburg and Lubalin followed with "Fact", largely founded in response to the treatment "Eros" received. This magazine's inherent anti-establishment sentiment lent itself to outsider writers who could not be published in mainstream media; "Fact" managing editor Warren Boroson noted that “most American magazine, emulating the "Reader's Digest", wallow in sugar and everything nice; "Fact" has had the spice all to itself.” Rather than follow with a shocking design template for the publication, Lubalin chose an elegant minimalist palette consisting of dynamic serifed typography balanced by high-quality illustrations. The magazine was printed on a budget, so Lubalin stuck with black and white printing on uncoated paper, as well as limiting himself to one or two typefaces and paying a single artist to handle all illustrations at bulk rate rather than dealing with multiple creators. The end result was one of dynamic minimalism that emphasized the underlying sentiment of the magazine better than “the scruffy homemade look of the underground press the screaming typography of sensationalist tabloids” ever could.