Anderson's success came from his extensive use of advertising and popular shows which captivated his audience. The Wizard was committed to philanthropy and expert showmanship, making him one of the earliest magicians to attain a high level of world renown. Anderson declared: "It is the duty of all magicians to give entertainment," and he was not content to perform an illusion to simply demonstrate that he could accomplish something that the audience could not explain. If the effect was not enthusiastically received, Anderson would remove it from his act. Anderson is famous for a lifetime of successful performances of the bullet catch illusion. Although he did not invent the trick, he made it widely popular and several of his rivals copied Anderson's version in their own shows. Anderson is also credited to be the first magician to pull a rabbit out of a tophat. The trick had existed before in different forms, yet, Anderson was the first magician that performed this classic trick on stage.