The next basketball season, Gottlieb became a mainstay on "SportsCenter" and as an analyst on ESPN and ESPN2 games. He caused a stir when he questioned the logic in the Big Ten's officiating crews. His segment "Point of Contention" was just that, a contentious look at previously untouchable college coaches and issues. On radio, Gottlieb would move to host "The Pulse" weekday evenings from 8 to 10 Eastern before moving to afternoon drive (4 p.m. to 7 p.m. ET). He also served as a college basketball analyst for ESPNEWS and wrote for ESPN.com. Gottlieb was also a frequent guest on other ESPN television shows including "College Basketball Gameday Final". He occasionally appeared on the shows "SportsNation" and "Mike and Mike in the Morning" as a guest host.