In 1977 MCA president Sidney Sheinberg set up the Infinity Records division, based in New York City with Ron Alexenberg as CEO. Alexenberg had been with the Epic division of CBS Records, now Sony Music Entertainment. The intention was to give MCA a stronger presence on the East Coast. The only big hit the Infinity label had was "Escape (The Pina Colada Song)" by Rupert Holmes, a #1 single at the end of 1979. Infinity also had some success with Hot Chocolate, Spyro Gyra, New England and TKO. But MCA pulled the plug on Infinity after it failed to sell most of the 1 million advance copies of an album featuring Pope John Paul II in October 1979. Infinity was fully absorbed by the parent company in 1980.