In the 1992 UK general election, the Conservative Party was widely expected to be defeated by Neil Kinnock's Labour Party. Tory leader John Major took his campaign into the streets, delivering many addresses from an upturned soapbox. This approach stood in contrast to the Labour Party's seemingly slicker campaign and it chimed with the electorate, along with hard-hitting negative campaign advertising focusing on the issue of Labour's approach to taxation. Major won in excess of 14 million votes, the highest popular vote for a political party in a British general election.