The ability for individuals to day trade via electronic trading platforms coincided with the extreme bull market in technological issues from 1997 to early 2000, known as the dot-com bubble. From 1997 to 2000, the NASDAQ rose from 1,200 to 5,000. Many naive investors with little market experience made huge profits buying these stocks in the morning and selling them in the afternoon, at 400% margin rates. An unprecedented amount of personal investing occurred during the boom and stories of people quitting their jobs to day trade were common.