Gengar and its earlier evolutions were popular Pokémon in "Pokémon Red", "Blue", and "Yellow". A Gengar-themed limited edition set of chocolate chip-flavoured Eggo Waffles were made in a partnership between Nintendo and Kellogg's. Pokémon artist Ken Sugimori noted Gengar as his favourite Pokémon due to his simplistic design. The book "Pikachu's Global Adventure: The Rise and Fall of Pokémon" cited Gengar as popular with older male children who tend to be drawn to "tough or scary" characters. Cindy Jacobs, author of "Deliver Us from Evil", claimed that Gengar's ability to "curse Pokemon players" taught children that "cursing through magic" was okay. It was described by "Time" as having a "devilishly cute smile, horns to match and a crocodile spine". GamesRadar described the species along with its two pre-evolutions as the "most famous" of Ghost-type Pokémon." They further stated that Gengar's design made it "extremely desirable." In 2013, ScrewAttack placed Gengar at number 3 in top ten Ghosts in video game history.