"The Sun" was started anew in 2002 in the face of a long-term decline of newspapers in the United States, loss of advertising revenue to the Internet and the rise of new media. From the beginning, it struggled for existence. "The Sun" was the first new daily newspaper launched in New York since 1976, when News World Communications, a company controlled by the Unification Church, launched "The News World" (that was renamed the "New York City Tribune" in 1983 and folded in 1991).