MBC drama "What on Earth Is Love?" is the first Korean Wave drama which sparked the K-drama boom across China, when it was aired on CCTV in 1997. Since then, numerous MBC dramas, entertainment shows, and documentaries have been exported to different countries. The drama "Dae Jang Geum" was shown in as many as 91 countries around the world. More recently, MBC is widening its content business area by exporting show formats such as "I Am a Singer", "We Got Married" and "Dad! Where Are We Going?" to other countries.