In 1985, production company Lorimar-Telepictures (with the Telepictures division now part of Warner Bros. Television) acquired the station from bankruptcy court. The callsign became WLII-TV on December 12, and was branded as "TeleOnce" on April 27, 1986 with a new slogan: "TeleOnce… Vívelo!" ("TeleOnce…Live it!"). Warner Communications (now part of WarnerMedia) would gain indirect ownership of the stations after it bought Lorimar-Telepictures in 1988. The station became a success around this time by airing popular American programs translated in Spanish, especially "The Simpsons". However, its lack of a repeater or rebroadcaster on the western portion of the island continued to put it behind the competition, WKAQ-TV (channel 2) and WAPA-TV (channel 4). That all changed when WNJX-TV (channel 22) in Mayagüez signed an affiliation agreement with the station in the late 1980s. WLII was subsequently sold to Malrite Communications Group in 1991 after it sold WSTE-TV (channel 7); Malrite merged with Raycom Media in 1998.