Believing that readers never truly bonded with Todd, DC Comics made the controversial decision in 1988 to poll readers using a 1-900 number as to whether or not Todd should be killed. The event received more attention in the mainstream media than any other comic book event before it. Readers voted "yes" by a small margin (5,343 to 5,271) and Todd was subsequently murdered by the Joker in the storyline, "", in which the psychopath beat the youngster severely with a crowbar, and left him to die in a warehouse rigged with a bomb.