In 2009, Cong led a group of twelve faculty members from UCLA, Rice, Ohio-State, and UC Santa Barbara and won a highly competitive NSF Expeditions in Computing Award on Customizable Domain-Specific Computing (CDSC). This project looks beyond parallelization and focuses on domain-specific customization to achieve drastic power-performance efficiency improvement. It led to multiple innovations on architecture design, compilation, and runtime support for customized computing. This new line of research made considerable influence to the computing industry. In particular, Intel's $17 billion acquisition of Altera, the second largest FPGA company worldwide, in 2015 signaled that customizable computing is becoming mainstream. The CDSC project led another new startup cofounded by Cong, named Falcon Computing Solutions, which focuses on enabling FPGA-based customized computing in data centers.