The idea to celebrate the birth of the city every year was born when journalists Shashi Nair and Vincent D'Souza met S. Muthiah at his residence for coffee. It was based on the success of another event called Mylapore Festival which D'Souza had been organising every year in January. It was decided by the trio to start celebrating Madras Day from 2004. According to them, the "primary motive of celebrating 'Madras Day' was to focus on the city, its past and its present." The idea initially started off with about five events in 2004 but grew gradually. The second edition in 2005 had events throughout the week. In 2008, there were a total of 60 events conducted. In 2007, a commemorative postal cover was released by Chief Postmaster-General of Tamil Nadu Circle at a function at Fort St George as a part of the Madras Day celebrations, thereby inaugurating a tradition that continued through the later editions. The 2010 celebrations lasted beyond a week and extended well into the following week as well.