The single "Turn It Up" was released on 22 August 2010, followed by the album "We Rule the Night" on 27 August 2010. During the filming of "Turn It Up", Karin Axelsson was reportedly "seriously injured." Axelsson was hit over the head with a guitar during an act of staged violence, causing a laceration and a brain concussion. Axelsson later made a "brilliant" recovery. On 29 September, the video was released, but it was banned on most websites due to its graphic content and it also resulted in the deletion of their Facebook page (although they created a new one in late 2011). Eventually a censored video of the song was released.