In the 2010 storyline "Fall of the Hulks: Gamma", Red Hulk is related in flashback to have killed General Ross at the behest of Bruce Banner, with whom he has formed an alliance. However, the 2010 "World War Hulks" storyline reveals that Red Hulk is Thunderbolt Ross himself, the Red She-Hulk his daughter Betty, and that the Ross who was "killed" was a Life Model Decoy used to convince the world that he had died. Red Hulk then thwarts the Intelligencia's plan to take over the United States with a Life Model Decoy of Glenn Talbot by destroying the Talbot LMD and attempts to take over the country himself. He is thwarted by a restored Hulk, who beats Red Hulk mostly due to Red Hulk's exhaustion from overheating. Hulk tells Red Hulk that it was his idea to fake Ross' death and that he can never again resume that identity. After imprisoning Red Hulk in the Gamma Base, Banner makes arrangements with Steve Rogers for Red Hulk to join the Avengers.