On deregulation Central, together with fellow SBG subsidiaries Clydeside Scottish and Kelvin Scottish, launched a revised network of services within the city of Glasgow in direct competition with the city operator, Strathclyde Buses. A high profile, high frequency cross city service, together with a number of minibus services were started, though Strathclyde Buses retaliated by extending their own network deep into Lanarkshire. Whereas Strathclyde Buses services into East Kilbride and beyond proved popular at Central's expense, Central's city services failed to gain popularity and often ran empty.