During its production, "Hollywoodland" went through many rounds of getting clearance from Warner Bros. Pictures to use different aspects of Reeves' Superman persona to reflect the actual nature of his career. Time Warner is the parent company of both Warner Bros. and DC Comics and, as such, has the final say in the depiction of characters relating to their properties. The film's first title was "Truth, Justice, and the American Way", Superman's well-known patriotic catchphrase, but Warner Bros. threatened legal action unless the film's title was changed so as not to associate the classic slogan with Reeves' death—especially since Warner Bros. was banking the film "Superman Returns", which was released a few months earlier in June 2006. The filmmakers changed the title to "Hollywoodland", not as a reflection of the ailing Hollywood Sign, but in reference to the general milieu of "movieland" itself. The filmmakers wished to use the familiar filmed opening of "Adventures of Superman" in context within "Hollywoodland", but Warner Bros. refused to license clips from the show itself. The movie recreated the show's opening and substituted a re-recorded version of the opening theme.