Rosabeth Moss Kanter identified four types of stereotypes given to professional women via the media. The four stereotypes are, iron maiden, pet, mother, and seductress/sex object. Iron maiden refers to women who are deemed to display too many masculine traits and not enough feminine traits according to her audience. This leads audiences to question the trustworthiness of an iron maiden, because she is seen as strategically playing the field to appease voters. The pet stereotype is given to women who are identified as helpmates, cheerleaders, or mascots, which then leads the audience to see these women as naive or weak and unable to lead without a man's help. If a professional woman is seen as a mother, she is more likely to be seen as compassionate and caring, but also has the capacity to be shrew, punishing, and scolding. Additionally, it is possible for her leadership abilities to be called into question due to perceived conflicts with her maternal responsibilities. The fourth stereotype, seductress, is assigned to women who speak and act rather femininely, or have been victims of sexual harassment. The media tends to focus on the seductress woman's sex appeal and physical appearance in opposition to her policy stances and rhetoric.