Five young women who were into subculture and piercings were cast for the video. Knight directed Chaudoir to shoot the piercings by placing the Sony Mini DV camera on the women's bodies—mostly chests, arms, and shoulders—and getting as physically near as he could while maintaining a close, macro focus on a wide-angle lens. A nurse and piercing unit were on hand, but no thimble, so the bleeding most often came from cast girls' thumbs as they pushed the needles in. "It was one of the most difficult things I've ever filmed because I felt I was on the verge of throwing up. I liked to actually only watch it by the video monitor rather than with my eyes as it were because it was just too much", Chaudoir said. Björk also pierced her own ear at the shoot, but all other piercings were the cast girls'. Knight gave Björk a Sony Mini DV camera and asked her to shoot her own private scenes.