After Kovacs's death, his network, ABC, gave Adams a chance with her own show, "Here's Edie", which received five Emmy nominations but lasted one season, in 1963. Kovacs was a noted cigar smoker, and Adams did a long-running series of TV commercials for Muriel Cigars. She remained the pitch-lady for Muriel well after Kovacs's death, intoning in a Mae West style and sexy outfit, "Why don't you pick one up and smoke it sometime?" Another commercial for Muriel Cigars, which cost 10 cents, showed Adams singing, "Hey, big spender, spend a little dime with me" (based on the song "Big Spender" from the musical "Sweet Charity"). Adams's cigar commercials made her one of the top three most-recognizable television celebrities. In subsequent years, Adams made sporadic television appearances, including on "Fantasy Island", "The Love Boat", "McMillan & Wife", "Murder, She Wrote" and "Designing Women".