Al Larsen of the band Some Velvet Sidewalk was part of the K Roster. In 1989, he wrote an article for the Snipehunt zine which reflected and distinguished K's approach to "punk" music with an ethos he called "Love Rock," in which he wrote: "It's a scary world, but we don't need to be scared anymore. We need active visionary protest, we need to grab hold and make the transformation, from complaining that there is NO FUTURE to insisting there be a future." This manifesto, which focused on a DIY ethic, became an unofficial label philosophy.