Band member Cheryl revealed in an interview that although Girls Aloud's debut album "Sound of the Underground" and its singles had been successful, in 2004, Polydor Records were considering dropping them from the label after what they perceived as underperformance of the album's sales, considering that the group was formed during "", which drew 20 million viewers, which according to record executives was not "turning into 20 million sales." However, Polydor's then-marketing director, Peter Lorraine, appealed to the label and convinced them to allow the group to record a second album.