Howell County is, like several rural counties located in the Ozarks, conservative and strongly Republican at the presidential level. Bill Clinton of neighboring Arkansas was the last Democratic presidential nominee to win Howell County in 1992; he lost the county during his 1996 reelection bid and since then, voters in Howell County have decisively backed Republicans. Controversy occurred during the course of the 2008 presidential campaign over a billboard displayed near West Plains that depicted a picture of then-Democratic presidential nominee Barack Obama in a turban. Some were offended by the billboard and deemed it racist.