In the summer of 1928, six of these Oxford men traveled, without Buchman, to South Africa where the press, at a loss how to describe this new religious movement, coined the term "Oxford Group". Between 1931 and 1935, around 150 Oxford undergraduates were attending "Oxford Group" meetings every lunchtime. Paul Hodder-Williams, of the publishing firm Hodder and Stoughton, arranged for a regular column about the group to appear in the firm’s magazine, the "British Weekly." In 1932 Hodder also published a book about the group: "For Sinners Only" by A.J. Russell, managing editor of the "Sunday Express," which went through 17 editions in two years and was translated widely. During university vacations, teams from Oxford took part in campaigns in East London and other industrial areas. Meanwhile, the numbers attending "house parties" grew to several thousands.