2003 – Program Director and morning drive host, James T, migrates to sister station WHQT. James T. had been at WEDR for twenty years. WEDR began to skew more towards current format being a Mainstream Urban with the slogan "99 JAMZ, South Florida's Number One For All of Today's Hip Hop and R&B", then to "99 JAMZ, South Florida's Number One For More Of Today's Hip Hop and R&B" to compete with it new crosstown rival, Clear Channel-owned WMIB, "103.5 the Beat" (now an adult-hits format radio station). However, they do still play slower R&B and Classic Soul songs during "Night JAMZ" show in the overnight hours, despite most of them played on sister station WHQT. As a result of the change, Cedric Hollywood then hired radio Veteran Lorenzo "Ice-Tea" Thomas from the Washington, DC Market to do the Afternoon Jump-Off. Today, WEDR is exclusively rivaled at WPOW (Power 96).