An example of his style of campaigning is evidenced by his self-made political slogans. On latter campaigns for reelection, Cole's simple campaign motto was ""Cole sigue"" ("Cole continues"). Cole's best known musical jingle, a march, was composed by him; its main refrain: ""Porque Cole es el alcalde / que ha hecho más por Mayagüez / decimos con alegria: Cole sigue en la alcaldia"" ("Since Cole is the mayor / who has done the most for Mayagüez / we gladly say / Cole goes on at City Hall") was featured in his weekly campaign TV show. In one airing, the show opened with the children from his family (his own kids, nieces and nephews) singing the jingle.