The company set about to establish infrastructures that would support a "family town" founded with a sense of permanence and values. The company built a hotel, the Belleview, and a land office. both were elegant structures in Victorian architectural styles. Whitcomb donated the land and $5,000 for the construction of a school. He also donated land for the Methodist Church. Drilling equipment was brought in to locate a reliable source of water. Streets were graded, laid out, and named. Thousands of Peruvian pepper trees ("Schinus molle") were planted.