The 1943 publication of "The Gremlins" by Random House consisted of 50,000 copies, with Dahl ordering 50 copies for himself as promotional material for himself and the upcoming film, handing them out to everyone he knew, including the British ambassador in Washington Lord Halifax, and the US First Lady Eleanor Roosevelt who read it to her grandchildren. The book was considered an international success with 30,000 more sold in Australia but initial efforts to reprint the book were precluded by a wartime paper shortage. Reviewed in major publications, Dahl was considered a writer-of-note and his appearances in Hollywood to follow up with the film project were met with notices in Hedda Hopper's columns.