In February 2010, Rhapsody's owners announced their intention to restructure the company into a fully independent corporation. Recent problems with the online music subscription service prompted the CEO to make "crucial decisions and think some things through". During this period, dropping the subscription service was considered, but he felt it wasn't the right decision at the time. Instead, the whole Rhapsody team thought of ways to revamp the struggling company and in turn dropped RealNetworks as parent of the company. This was a very risky decision, as the company needed the support, but gained the support of MTV Networks and Viacom, and other independent companies. Since independence, Rhapsody has started the revamping process with a new logo and subscription price changes.