Tufnell retired from professional cricket before the 2003 season in order to participate in the second series of the reality television show "I'm a Celebrity... Get Me Out of Here!" which he won. Prior to this, he had appeared on Lily Savage's Blankety Blank. He was a team captain on sports quiz show "They Think It's All Over" until 2005. In 2004, he made two guest appearances on British soap opera "Family Affairs" and co-presented the ITV game show "Simply the Best" with Kirsty Gallacher.