Usually, the obituaries of deceased business people tend to consume the most space. Opinions of this form of ads range from Ken Saro-Wiwa's view that the obituary ads were obnoxious to some readers' view that the ads are merely a form of communication. However, the ads raise questions about the influence in popular opinion and culture of excessive and dominating imagery and text made up of an individual's self-definition of his social and communal achievement and the elite's influence within and beyond their circles. The ads are sometimes seen as an indirect way for elites to augment their status in society. Also it challenges the notion of social responsibility in the Nigerian press