When Alan Mulally became Ford's president and CEO in September 2006, the Premier Automotive Group began to be dismantled. Ford sold 92% of Aston Martin, to a consortium of investors, headed by David Richards in 2007. In September 2006, the rights to use the defunct Rover brand were secured from BMW by Ford to protect the Land Rover brand. In March 2008, Ford sold Jaguar and Land Rover to Indian carmaker Tata Motors. In 2010, Ford sold the Swedish brand Volvo Cars, the last of the PAG, to the parent of Chinese carmaker Geely for $1.8 billion. When the headquarters first opened, some of its floors were each specifically dedicated to one of PAG's brands. The complex also included a separate product development centre. In late 2008, a deal was announced to lease the former PAG headquarters building in Irvine to the Taco Bell restaurant chain. Although Ford planned to leave a small product development staff on the property, this was widely seen as the end of the PAG story and an ironic comment on the expensive failure of Ford's luxury-car strategy. The "New York Times" asked dryly, "Will they install a drive-up window?"