After two years in development, Kodak has quietly launched its on-demand photography service platform, Kodakit, offering one tap photography service in 92 cities, 37 countries in early 2016. The launch was formally announced in January 2017 at Consumer Electronics Show in Las Vegas. Kodakit initially targeted consumers looking for wedding and portrait photography, but soon shifted towards businesses seeking high volume photography – real estate, food photography, and head shots. Having failed to generate enough traction to justify its existence and facing competition from fast growing startups like Meero and Splento, the Singapore-based subsidiary announced that it will be shutting down the operations.