A. C. Bhaktivedanta Swami Prabhupada, the founder of the International Society for Krishna Consciousness (ISKCON) translates the Sanskrit word "deva" as "demigod" in his literature when the term referred to a God other than the Supreme Lord. This is because the ISKCON tradition teaches that there is only one Supreme Lord and that all others are but His servants. In an effort to emphasize their subservience, Prabhupada uses the word "demigod" as a translation of "deva". However, there are at least three occurrences in the eleventh chapter of Bhagavad-Gita where the word "deva," used in reference to Lord Krishna, is translated as "Lord". The word "deva" can be used to refer to the Supreme Lord, celestial beings, and saintly souls depending on the context. This is similar to the word "Bhagavan", which is translated according to different contexts.