Though physical appearance will impact one's personal decision regarding an idea presented, a study conducted by Van Dillen, Papies, and Hofmann (2013) suggests a way to decrease the influence of personal attributes and selective exposure on decision-making. The results from this study showed that people do pay more attention to physically attractive or tempting stimuli; however, this phenomenon can be decreased through increasing the "cognitive load." In this study, increasing cognitive activity led to a decreased impact of physical appearance and selective exposure on the individual's impression of the idea presented. This is explained by acknowledging that we are instinctively drawn to certain physical attributes, but if the required resources for this attraction are otherwise engaged at the time, then we might not notice these attributes to an equal extent. For example, if a person is simultaneously engaging in a mentally challenging activity during the time of exposure, then it is likely that less attention will be paid to appearance, which leads to a decreased impact of selective exposure on decision-making.