In early 1966, KBIM-TV channel 10 signed on in Roswell as the area's CBS affiliate, broadcasting from a studio in downtown Roswell and over a tower that was just short of the tallest mast, the KVLY mast in North Dakota. Almost simultaneously with the debut of KBIM, KAVE was sold and became a satellite of ABC affiliate KMOM-TV in Monahans, Texas, which is now NBC affiliate KWES-TV in Midland, Texas. With ABC now having a primary affiliate in the area and KBIM becoming the exclusive CBS affiliate for southeastern New Mexico (KSWS retained a secondary affiliation with CBS even after KAVE went on the air), KSWS-TV became an exclusive NBC affiliate.