The city of Scranton, long known mainly for its industrial past as a coal mining and rail center, has embraced, and ultimately has been redefined by the show. "We're really hip now," says the mayor's assistant. The Dunder Mifflin logo is on a lamppost banner in front of Scranton City Hall, as well as the pedestrian bridge to The Mall at Steamtown. The Pennsylvania Paper & Supply Company, whose tower is shown in the opening credits, plans to add it to the tower as well. Newspapers in other Northeastern cities have published travel guides to Scranton locations for tourists interested in visiting places mentioned in the show. Scranton has become identified with the show outside the United States as well. In a 2008 St. Patrick's Day speech in its suburb of Dickson City, former Taoiseach (the Irish Head of Government) Bertie Ahern identified the city as the home of Dunder Mifflin.