On November 6, 2013, Hartley launched a fundraising campaign to produce the film through Kickstarter, seeking a total of $384,000 and offering various incentives to those who donated $1 or more. Liam Aiken, Parker Posey, James Urbaniak, and Thomas Jay Ryan, as well as some crew members, appeared in several videos promoting the campaign. On November 25, Hartley added a $9,000 reward tier offering the film's distribution rights for seven years in the United States and other countries, notably the first Kickstarter to propose offering film distribution rights. Subsequently, Kickstarter notified Hartley that selling distribution rights is a form of investment, which is forbidden by Kickstarter's terms and conditions, and Hartley removed the option. The Kickstarter campaign ended on December 4, with 1,789 donors raising $395,292.