At the turn of the 21st century, populist rhetoric and movements became increasingly apparent in Western Europe. Populist rhetoric was often used by opposition parties. For example, in the 2001 electoral campaign, the Conservative Party leader William Hague accused Tony Blair's governing Labour Party government of representing "the condescending liberal elite". Hague repeatedly referring to it as "metropolitan", implying that it was out of touch with "the people", who in Conservative discourse are represented by "Middle England". Blair's government also employed populist rhetoric; in outlining legislation to curtail fox hunting on animal welfare grounds, it presented itself as championing the desires of the majority against the upper-classes who engaged in the sport. Blair's rhetoric has been characterised as the adoption of a populist style rather than the expression of an underlying populist ideology.