Originally the video for "Hung Up" was to be directed by photographer David LaChapelle. He wanted the video to have a "documentary"-style look, much like that of his 2005 film, "Rize", in which five of the dancers from the "Hung Up" video appeared. LaChapelle and Madonna disagreed on the concept, prompting the project to be reassigned to Johan Renck, who worked with Madonna in her video for "Nothing Really Matters". According to an interview with MTV, Renck was directing Kate Moss for a H&M commercial when he received a phone call from Madonna who desperately wanted to work with him. The next day he went to Los Angeles to meet the stylist and the choreographer hired by Madonna, who mailed him with her ideas for the video. The director explained that he "kind of liked that we didn't have time to over-think this and be too clever, I like being out on a limb and not know what we're doing and why. Just deal with it, the mayhem, you know?"