Promotions are the on-air equivalent of lotteries for listeners. Promotional budgets usually run about $1 per listener per year. In a large market, a successful radio station can pay a full-time director of promotions, and run several lotteries per month of vacations, automobiles and other prizes. Lottery items are often bartered from advertisers, allowing both companies to charge full prices at wholesale costs. For example, cruising companies often have unused capacity, and when given the choice, prefer to pay their bills by bartering cruise vacations. Since the ship will sail in any case, bartered vacations cost the cruise company little or nothing. The promotion itself advertises the company providing the prize. The FCC has defined a lottery as “any game, contest or promotion that combines the elements of prize, chance and consideration.”