In 2008, Fraser returned to sales, joining the skin care and wellness brand Arbonne. He was the first man to rise to the level of Executive National Vice President in the company's 37-year history, in part because of his leadership in heading a network of Arbonne consultants and buyers in a global sales campaign. As part of his Network Marketing business, Fraser also became the face and spokesman for many of the products and he played a key role in reshaping the Arbonne brand to include men.