This period also saw the launch of the Oracle teletext service. It was officially launched in 1978, a few years after the launch of the BBC's Ceefax service and offered news and information delivered through the remaining lines of information in the television transmission. The service began to see improved takings following a heavy promotional campaign using the slogan "Page the Oracle" and the inclusion of the software as standard in most new television sets at the beginning of the 1980s.