On 1 September 1989, Yorkshire Television adopted the first ITV generic look, featuring the large ITV logo, addition ident was also used where a static chevron on the same background as the main ident. On 7 January 1991, the ident was revised to allow the Chevron to appear full screen instead of being a segment of the 'V' which the company used until 23 October 1994. The whole package was used by Yorkshire Television, and an adapted version, where the whole chevron appeared in the V segment before moving into centre screen, was used before regional programming.