The death of Kirk is cited as having contributed to the decline of professional wrestling in the United Kingdom as people started to look at it more critically. It started to be compared to American professional wrestling, specifically the World Wrestling Federation, which was viewed as a higher quality product as the wrestlers were more muscular than the British wrestlers. Professional wrestling's television spot on ITV was cancelled in December 1988. Joint Promotions dwindled and eventually went out of business in February 1995 although its chief rival at the time All Star Wrestling (for which Kirk also sporadically worked) remains active to the present day.