In 1966, Wood launched the independent magazine "witzend" (originally to be titled "et cetera", a name which had to be withdrawn when Wood was told another magazine had already used this) one of the first alternative comics, a decade before Mike Friedrich's "Star Reach" or Flo Steinberg's "Big Apple Comix" for which Wood drew the cover and contributed a story. Wood offered his fellow professionals the opportunity to contribute illustrations and graphic stories that detoured from the usual conventions of the comics industry. After the fourth issue, Wood turned "witzend" over to Bill Pearson, who continued as editor and publisher through the 1970s and into the 1980s.