The first documented instance of person being paid to get a permanent tattoo for advertising purposes was 22-year-old Jim Nelson, who in 2003 sold the space on the back of his head to CI Host, a web hosting service for $7,000. In the first six months after its application, the tattoo drew in 500 new customers for the company. In 2005, Andrew Fischer gained worldwide notoriety for auctioning his forehead space on eBay for temporary tattoo advertising, with the final bid coming in at $37,375 for thirty days' worth. Since then, tattoo advertising has become relatively popular, with a number of companies offering such services, and even large companies like Toyota having used it. However, "The Globe and Mail" reported that there were more people selling parts of their body for advertising than there were buyers.