Even before the Olympics started, many criticized the business model. On July 16, nine days before the Opening Ceremony, one "Philadelphia Inquirer" writer called it "the biggest marketing disaster since New Coke". The Triplecast was deemed by "The New York Times" "sports TV's biggest flop" and that NBC and Cablevision were "bereft in sanity" in operating it. By 1994, it was referred to as "the "Heaven's Gate" of television". Albert Kim, the editor of "Entertainment Weekly", went on National Public Radio and called it "an unmitigated disaster for NBC". It was a loss of about $100 million (half of which was covered by Cablevision under agreement) for the two parties. It also shaped NBC's strategies in the coverage of future Olympics.