The damage from Rosita made a large impact on the tourist industry. The time of impact happened just before the Easter and ANZAC Day Holiday period. Easter is considered to be the beginning of the tourist season, so it is usually expected that there will be an increase of visitors into Broome at this time. Many visitors delayed or cancelled their trips, and some cut short their holiday. Car hire companies that had been booked out for the holiday period had people returning vehicles early.