WGXA began producing half-hour evening newscasts at 7:00 and 11:00 p.m. each weeknight (the former of which competes with a newscast in the same timeslot on the MyNetworkTV-affiliated second digital subchannel of WMGT-TV (channel 41)), along with weekday morning weather cut-ins during "Good Morning America" (which air concurrently with WGXA's two-hour morning newscast from 7:00 to 9:00 a.m.), on March 1, 2010; this resulted in an expansion of the station's news department personnel. With the launch of the broadcasts, WGXA rebranded its newscasts under the umbrella "NewsCentral" brand (no relation to the now-defunct newscast format used by future owner Sinclair Broadcast Group's stations from 2002 to 2006). These newscasts originally used anchor teams separate from those seen on the main channel's newscasts, but utilize the same reporting staff, weather and sports personnel; eventually, the evening newscasts began using the same anchors that appear on the evening newscasts seen on the main channel. That same day, the station also launched a half-hour early evening newscast, airing at 5:30 p.m. each weeknight on its main channel.