Morris went on to become editorial director of the National Magazine Company, and later its managing director and editor-in-chief. He launched "Cosmopolitan" in the UK, and with Condé Nast he formed COMAG, one of the UK's largest media distribution companies. He was appointed OBE in 1983, retired the following year, and died in March 1989. Despite his later work however, he is best remembered as the founder of "Eagle". His memorial service at St Bride's Church in Fleet Street was filled to overflowing.