As of the census of 2010, there were 4,468 people, 1,069 households, and 658 families residing in the town. The population density was 724.2 per square mile (279.6/km2). There were 895 housing units at an average density of 301.3 per square mile (116.4/km2). The racial makeup of the town was 90.28% White, 5.11% African American, 0.74% Native American, 0.09% Asian, 2.65% from other races, and 1.12% from two or more races. Hispanic or Latino of any race were 5.76% of the population.