Until 2012, at most cinemas across the UK, advertisements for Orange were shown directly before the film, after the other adverts and film trailers, to remind people to turn off their mobile phones if they hadn't done so already. These were officially known as 'Orange Gold Spots'. The adverts featured various celebrities including; Rob Lowe, Dennis Hopper, Macaulay Culkin, Patrick Swayze, Carrie Fisher, John Cleese, Ewan McGregor, and The A-Team. Throughout the sketch, a pair of fictional Orange executives, played by Brennan Brown and Steve Furst, manipulate an idea into film which promotes Orange through product placement, despite the product being completely 'out-of-place' (a mobile phone in a Western Film is one example); the catch line is "Don't let a mobile phone ruin your movie. Please switch it off." After five years, Orange changed advertising agencies and replaced the fictional Orange Film Funding Board with adverts in which the characters now run a film studio, remaking classic films with mobile phone references inserted.