The photos for the 2000 Alternative WI Calendar, as it was named, were taken by Terry Logan, a former professional photographer who was married to one of the models. It was released on 12 April 1999 and became a runaway success, selling out in the first week. 10,000 additional copies were printed, all of which were sold within three weeks. Nine months after its launch, the calendar had sold 88,000 copies. It then was adapted for an American version covering June 2000 – December 2001. The ladies were invited to appear with Jay Leno and Rosie O'Donnell on their respective talk shows. That year the calendar sold 202,000 copies, with its proceeds being used to fund lymphoma and leukaemia research in new laboratories at the University of Leeds.