At the same time, the soft rock format had been catching on around the country, heard on stations such as WMGK in Philadelphia and WMJC in Detroit. LIN Broadcasting, which owned WNWZ at the time, decided to put a soft rock format on 92.5, calling the station WMJQ, as well as their branding "Magic 92". These stations played many of the same artists as were heard on album rock stations, but only their softer works. Over time, WMJQ moved to a more mainstream album rock direction, putting it in competition with Rochester's leading rock station WCMF, eventually WMJQ was renamed as "Rockradio 92MJQ".