In the 1970s, tourism in Old Mazatlán declined as newer venues catering to Western tourists opened on the expanses of beach to the north of the city ("Zona Dorada"). As an example of Mazatlán's tourism expansion, one of the largest timeshare providers in Mexico, Grupo Vidanta, was founded in 1975 with the inauguration of "Paraíso Mazatlán" (Mazatlán Paradise). This time also saw the expansion of the Hotel Playa Mazatlán, and the construction of many others, a trend that continues to this day.