The first German newspaper aimed at a mass audience was the "Berliner Morgenpost", founded in 1898 by publisher Hermann Ullstein. It focused on local news, with very thorough coverage of its home city, ranging from the palaces to the tenements, along with lists of sporting events, streetcar schedules and shopping tips. By 1900, it reached 200,000 subscribers. A rival appeared in 1904, the "BZ am Mittag", with a flair for the spectacular and sensational in city life, especially fires, crime and criminals.