Hubbard achieved his greatest popular success in the 1970s with a series of albums for Creed Taylor and his record label CTI Records, overshadowing Stanley Turrentine, Hubert Laws, and George Benson. Although his early 1970s jazz albums "Red Clay", "First Light", "Straight Life", and "Sky Dive" were particularly well received and considered among his best work, the albums he recorded later in the decade were attacked by critics for their commercialism. "First Light" won a 1972 Grammy Award and included pianists Herbie Hancock and Richard Wyands, guitarists Eric Gale and George Benson, bassist Ron Carter, drummer Jack DeJohnette, and percussionist Airto Moreira. In 1994, Hubbard, collaborating with Chicago jazz vocalist/co-writer Catherine Whitney, had lyrics set to the music of "First Light".