At the end of 1895 Simms received an offer from a London company promoter called Lawson of, at first, £35,000 to purchase all the Daimler rights. As part of the necessary arrangements, Maybach and Daimler having parted from "DMG", Simms arranged to pay the now drifting "DMG" £17,100 on the condition that "DMG" took back Gottlieb Daimler. A 'contract of reassociation' was signed on November 1, 1895. The result was the divided Daimler-Maybach and "DMG" businesses then merged and were rejuvenated. In early 1896, having agreed with "Daimler Motor Syndicate" it would buy the Daimler rights, Lawson floated The Daimler Motor Company Limited (DMC) in London (with Gottlieb Daimler a director), the works to be in a disused cotton mill in Coventry. Simms became a director of "DMG" (Cannstatt) but not DMC (London).