As chief minister of the kingdom, Basavanna used the state treasury to initiate social reforms and religious movement focussed on reviving Shaivism, recognizing and empowering ascetics who were called Jangamas. One of the innovative institutions he launched in the 12th century, was the "Anubhava Mantapa", a public assembly and gathering, which attracted men and women across various walks of life, from distant lands to openly discuss spiritual, economic and social issues of life. He composed poetry in local language, and spread his message to the masses. His teachings and verses such as "Káyakavé Kailása" (Work is the path to "Kailash" (bliss, heaven), or Work is Worship) became popular.