According to Satoru Iwata, former President of Nintendo, "Dragon Quest" widespread appeal is that it is "made so that anyone can play it...and anyone can enjoy it depending on their different levels and interests." According to him, "Dragon Quest" is designed for anyone to pick up without needing to read the manual in order to understand it. Ryutaro Ichimura, producer at Square Enix, who has played the game since he was a child, says the "Dragon Quest" storylines allow players to experience a moving sense of achievement where they take the role of a hero saving the world. Horii believes the ability to appeal to larger audiences of casual gamers, while not alienating the more hardcore gamers, is due to being able to lower the initial hurdle without making it too easy. Iwata and Ichimura believe it is because the games are created in a way that allows both groups to pursue their own goals; casual gamers can enjoy the storyline and battles, but for those who want more there is still content for them to pursue.