The impact of "The Mavis Bramston Show" in Australia in the mid-1960s was heightened because of its unique place in the history of the Australian television industry. After its inception in 1956, Australian television broadcasting had rapidly become dominated by the socio-economic influence of the United States and (to a lesser extent) that of the United Kingdom. By the early 1960s at least 80% of Australian TV programming was sourced from the US and American TV series were consistently the top-rating shows.