As part of a corporate restructuring plan in 2003, Starz Encore Group eliminated 100 jobs in its nine regional offices, and closed four of the offices outright. On March 25, 2005, the Starz Encore Group corporate entity was renamed Starz Entertainment. A few days later, on March 28, 2005, Starz introduced a new logo, and was subsequently rebranded as "starz", in all lowercase. On November 19, 2009, Liberty Media spun off Starz into a separate public tracking stock called Liberty Starz.