First and foremost, the Custom Shop creates one-off products, not explicitly intended for the public, designed to meet the needs of specific artists. Examples include the tweed Twin remakes crafted by hand by John Suhr for Eric Clapton, and later delivered to Mark Knopfler and B.B. King, the Jag-Stang model designed with help from Kurt Cobain and later manufactured by Fender Japan, and the Danny Gatton Telecaster, a very early Custom Shop effort that eventually mutated into a limited production item.