The organisers mapped out the chain, designating specific locations to specific cities and towns to make sure that the chain would be uninterrupted. Free bus rides were provided for those who did not have other transportation. Preparations spread across the country, energising the previously uninvolved rural population. Some employers did not allow workers to take the day off from work (23 August fell on a Wednesday), while others sponsored the bus rides. On the day of the event, special radio broadcasts helped to coordinate the effort. Estonia declared a public holiday.