The video had three stages of shooting: a video shoot of piercings, a private video shoot handled by Björk, and a film shoot of Björk. The piercings video and film shoot were done in a day in June 2001 in Knight's studio in London. The sole light source was diffused sunlight shining through the ceiling windows of the second floor daylight studio. This studio gave a "northlight" look and had a rawness to it that matched the subject matter, photography director Simon Chaudoir said.