"The most common structure is called branching. In this structure, the viewer proceeds from the top to bottom in time." The branching structure of presenting data is the typical narrative and linear structure. The viewer proceeds from a set point A to point B by taking an exact path, the same path any other reader would take. An example of this is Google because users go into this website with a certain mindset of what they want to search for, and they get a certain result as they branch off and end at another website.