LeSEA Broadcasting acquired the station in July 1976. The station's call letters were changed to WHFT-TV (standing for "World Harvest Florida Television"). Initially, the station's schedule expanded to about eight hours a day with the addition of more Christian programming, much of it added by LeSEA, along with televangelist programs such as "The 700 Club". WHFT expanded its programming to about 18 hours a day in late August 1976. At that point, the station started carrying family-oriented general entertainment programming from 7:00 to 9:00 a.m. and 2:00 to 7:00 p.m. weekdays and Saturdays from 9:00 a.m. to 6:00 p.m. (Sundays were reserved for religious programming). However, the station's conservative programming policies kept WHFT from making much headway against the market's dominant independent, WCIX (channel 6, now WFOR-TV on channel 4). Secular programs broadcast by the station at this time included "Leave It to Beaver", "The Little Rascals", Looney Tunes and Popeye animated shorts, "The Rocky and Bullwinkle Show", the live-action sitcom version of "Dennis the Menace", "The Dick Van Dyke Show" and "The Brady Bunch".