Formerly quite common and widespread in native forests in the North Island, the whitehead has suffered a marked decline in the past two centuries since European colonisation and today is restricted to a fraction of its former range. Historically, deforestation has destroyed large areas of habitat for this species but today the greatest threat is from predation by invasive mammalian species such as rats and stoats. It has been the subject of an active conservation campaign and has been successfully reintroduced into reserves near Auckland and Wellington respectively. In the past whiteheads held a special place in Māori culture. As well as the species appearing in many legends, whiteheads were viewed by Māori to have roles as messengers of the gods and as fortune tellers or seers – and because of these beliefs, live birds were caught and used in several different kinds of ceremonial rites.