Kaikoura in New Zealand is a world-famous whale-watching site. The sea around Kaikoura supports an abundance of sea life, with the town's income stemming largely from the tourism generated from whale watching and swimming with or around dolphins. Recently the sperm whale watching at Kaikoura has developed rapidly and now it is an industry leader, arguably the most developed in the world. The town went into recession after the collapse of whaling in New Zealand. Its recent development has been used to advocate the benefits of watching whales instead of hunting them.