This was seen through a simulcast on channel 15 on most systems in La Crosse and Eau Claire. It would be replaced with new second digital subchannels (simulcasting The CW) when it launched in the fall of 2006. After The CW Plus national service was upgraded to 720p high definition level in Fall 2012, an HD feed became available on Charter digital channel 610. WQOW began airing solely in digital, effective February 17, 2009, with the analog transmitter operating for sixty additional days broadcasting only local news and information about the digital transition.