GE had grander designs for Calma than had UTI. In addition to the hope of maintaining dominance in the IC market, GE aimed for Calma to expand in the architectural, engineering, manufacturing and construction markets – "factory of the future" was a prominent slogan. Due partly to a mass exodus of talent after GE moved its own people into key management positions, partly due to excessive expectations, the changing nature of the market and the inherent difficulty of keeping up with rapidly changing technology, these ambitions went largely unrealized.