On 29 July 1991, the European Community decided to reorganise the legal structure of the railways in order to stimulate commercial operation and reduce government subsidies. The directive, in force in 1993, stated that railway services and infrastructure should be split and operators should be able to offer their services everywhere in Europe using the national infrastructure. After 20 years the implementation is still ongoing, but it has affected the railway operators already. High-speed services that have been introduced subsequently, using both new rolling stock and some newly built line sections, have all used brand names that are applied to all trains of their class or category, rather than naming every single service. As a consequence of this trend, the named EC trains on the Paris–Brussels–Amsterdam route disappeared in 1995–96, replaced by unnamed TGV trains and later by "Thalys" service. Between the Netherlands and Germany the Intercity-Express (ICE) was introduced in 2000, resulting in the near disappearance of the EuroCity brand on those train routes, and with it the use of train names. For marketing reasons, the four EuroCity services between Germany and Poland were advertised as the "Berlin–Warszawa Express" effective 29 September 2002, thus marketing a product instead of naming individual trains. Preparations for privatisation of Deutsche Bahn led to the discontinuation of names for the EuroCity services in Allgäu on 15 December 2002, and for the other German-operated EC trains on 12 December 2004. The French–Swiss TGV services lost their individual names on 17 May 2003, when "Lyria" was chosen as the brand name used collectively for those TGVs. After the collapse of Cisalpino on 13 December 2009, the named trains between Italy and Switzerland disappeared as well. Farther east, all EC services continue to carry names.