There have been several such pivotal moments in title design history. The introduction of digital technologies in the late 1980s and early 1990s to film and television changed both industries, and accordingly the 1990s saw a resurgence in title design. Ironically, a key sequence in this resurgence was the main title to David Fincher's "Se7en", designed by Kyle Cooper while at R/GA, which was created using primarily analogue means. The title opticals for "Se7en" were created by Cinema Research Corporation, the leading title company in the 1990s. Soon thereafter, television followed suit and networks like HBO began to develop more cinematic experiences for television, including more elaborate and considered title sequences. For example, when "The Sopranos" first aired in 1999, it was only the second hour-long television drama that HBO had ever produced. Its title sequence "helped lend the show a credibility and gravitas normally reserved for cinema, giving it a stronger foothold in the mind and memory of the audience."