The station first signed on the air in 1975 as WFCB-TV; it originally operated as a religious independent station that was owned by Florida Christian Television. The station aired programming for about five hours a day, running a few local church services, bible instruction programs, and programs from nationally known television evangelists. Florida Christian Television's owners were unable to keep the station solvent, so they put the station up for sale in early 1976, with a request to sell it to a Christian ministry.