Blake moved to the "Daily Mirror" and launched a pop column called "White Hot Club". He was the newspaper's Assistant Editor between 1984 and 1988. In 1988, Blake became editor of the "Sunday People". It was a position he quickly came to dislike. "I had to wear a suit and I was stuck in an office on my own with a secretary outside", he told Emine Saner in 2004. In his first discussion with the "People"s owner, Robert Maxwell, he was told to cut costs: "So the very first job I did wasn't some great creative story or hiring a columnist, it was to make a hit list of people I was supposed to fire".