Channel 36 returned to the air in November 1964 as WCCB. WCCB moved to the stronger UHF channel 18 allocation in November 1966, but it continued to be at a competitive disadvantage because many Charlotte-area households did not yet have television sets with UHF tuning capability. As a result, ABC retained a secondary affiliation with WSOC and WBTV, while WCCB aired programs from all three networks (ABC, NBC and CBS) that WSOC and WBTV declined to air. In 1967, WSOC became an exclusive NBC affiliate, while WCCB became a full-time ABC affiliate.