KOBR reached its peak of viewership from 1995 through 1998 under the guidance of a team guided by Station Manager Dorrie Faubus. This group helped to lead the station to the top of the ratings in Roswell, culminating with the "news insert" format during the 6 p.m. and 10 p.m. newscasts. This gathered a boost of over 1-point share of viewership to KOB's ratings in the 18-24 demographic. Ratings waned after the inserts were shortened in 1999. The inserts were eventually discontinued at KOBR and KOBF effective March 1, 2007.