Farrar recorded extensively for the Victor Talking Machine Company and was often featured prominently in that firm's advertisements. She also appeared in silent films, which were produced between opera seasons. Farrar starred in more than a dozen films from 1915 to 1920, including Cecil B. De Mille's 1915 adaptation of Georges Bizet's opera "Carmen", for which she was extensively praised. "The resolution of Geraldine Farrar, the beautiful and gifted star, to employ her talents in the attaining of success in the films is one of the greatest steps in advancing the dignity of the motion pictures. Miss Farrar's 'Carmen' in the films is the greatest triumph the motion picture has yet achieved over the speaking stage," claimed the "San Francisco Call & Post." For her performance, she came in fourth place in the 1916 "Screen Masterpiece" contest held by "Motion Picture Magazine". Theda Bara's performance of the same role received 9,150 votes. One of her other notable screen roles was as Joan of Arc in the 1917 film "Joan the Woman". In June 1931, Farrar made her debut radio broadcast over the National Broadcasting Company's nationwide "Red" network.