One of the most successful new MCA artists in this era was the rock band Lynyrd Skynyrd. Originating from Jacksonville, Florida, the group would go on to become one of the most popular in the Southern rock genre. The group was discovered and produced by Al Kooper and the records were initially released on Kooper's yellow "Sounds of the South" label imprint of MCA. The song "Free Bird" peaked at #19 on the "Billboard" Hot 100 chart in edited form, but the full-length version became one of the most popular songs of all time on album-oriented rock radio stations. On the second album, "Second Helping", the group recorded a song about their relationship with the label called, "Workin' for MCA". Three Lynyrd Skynyrd albums reached the double platinum sales level and at least two others reached platinum or gold levels. The album "Street Survivors" was released in October 1977, just prior to a tragic plane crash in rural Mississippi in which members of the group were either killed or severely injured. The original "Street Survivors" cover had a picture of the band members surrounded by flames, but this was quickly substituted for a revised design without flames. Though a latter version of the group enjoyed success, Lynyrd Skynyrd's streak of hits ended after the crash.