Higgins said, "The pressure to come up with singles was, as always, immense. But [...] we were able to have a lot of fun working on ideas that were maybe a little too odd to be on the radio." The album was recorded from April to September 2004, although its lead single "The Show" was released in June 2004. The album title comes from a lyric in the song "Love Machine" which asks, "what will the neighbours say this time?" This lyric is a reference itself to a line from "Sound of the Underground", in which Girls Aloud sing "Neighbour's banging on the bathroom wall / He's saying 'Crank the bass, I gotta get some more'"