He chooses Rosemary and respectability and then experiences a feeling of relief at having abandoned his anti-money principles with such comparative ease. After two years of abject failure and poverty, he throws his poetic work 'London Pleasures' down a drain, marries Rosemary, resumes his advertising career, and plunges into a campaign to promote a new product to prevent foot odour. In his lonely walks around mean streets, aspidistras seem to appear in every lower-middle class window. As the book closes, Gordon wins an argument with Rosemary to install an aspidistra in their new small but comfortable flat off the Edgware Road.