The growth of Internet radio from a small experimenter's toy in the mid-1990s to a huge phenomenon allowing both small do-it-yourselfers and large commercial stations to make their offerings available worldwide was seen as a threat to over-the-air music broadcasting, and was nearly shut down by onerous licensing demands made by the recording industry. Meanwhile, the rise of satellite radio services as a major competitor have brought many of the advantages of Internet radio to an increasingly mobile listening public, including lack of censorship, greater choice, a more eclectic approach to format programming, and static-free digital sound quality. Indeed, one-size-fits-all programming is no longer seen as tenable by some, as the diversity of musical tastes among the listening public have created a proliferation of radio formats in what some might call a form of narrowcasting.