Internationally, the war was viewed in the context of the greater Cold War, and resulted in a significant geopolitical shift in the subcontinent. Before the war, the United States and the United Kingdom had been major material allies of both India and Pakistan, as their primary suppliers of military hardware and foreign developmental aid. During and after the conflict, both India and Pakistan felt betrayed by the perceived lack of support by the western powers for their respective positions; those feelings of betrayal were increased with the imposition of an American and British embargo on military aid to the opposing sides. As a consequence, India and Pakistan openly developed closer relationships with the Soviet Union and China, respectively. The perceived negative stance of the western powers during the conflict, and during the 1971 war, has continued to affect relations between the West and the subcontinent. In spite of improved relations with the U.S. and Britain since the end of the Cold War, the conflict generated a deep distrust of both countries within the subcontinent which to an extent lingers to this day.