WMHE's initial format consisted of "fine arts" music programming, including classical, jazz, and big band music. But, another important reason why Mr. Hillebrand created WMHE was to transmit the new Muzak subscription service to businesses and restaurants in the Toledo area. FM radio has a second audio channel, a subcarrier channel, that's only received through special receivers and used to distribute Muzak. The transmitter was located behind the studio building on Bancroft St. next to an electronics store also owned and operated by Mr. Hillebrand (Hillebrand Electronics).