ITV plc began to look at high-definition television on 9 June 2006, when it launched an experimental channel, ITV HD, primarily for airing the 2006 FIFA World Cup (to which ITV held the rights) and classic films. ITV HD was launched as a permanent channel in June 2008, showing its own schedule of programmes in HD acquired by ITV plc. The channel re-branded as ITV1 HD in December 2009, before becoming a full simulcast of ITV1 on 2 April 2010. The launch of the simulcast service saw the end of the last Granada channel, Men & Motors, which was closed down on 1 April 2010 to make room for ITV1 HD on other platforms. On 7 October 2010, ITV plc launched ITV2 HD, an HD simulcast of ITV2, followed on 15 November by ITV3 HD and ITV4 HD. All three of these channels were initially only available on the Sky platform.