The Sathers company is considered to be the innovator behind packaged "pegboard" or "hanging bag" candy, now one of the candy industry's primary marketing programs for general line candies. Another innovation was the telemarketing system it implemented when its sales force quit en masse due to low wages. The sales people had been required to not only sell the product, but also to deliver it and stock it on store shelves. Sathers' telemarketing initiative is considered one of the earliest implementations of this process, where orders were taken by phone and the customers would unpack and stock the shelves themselves.