Email do have the capacity to transmit more informational content than other channels such as voicemail. Perception of email as a rich platform varies among users though. This perception contributes to how the individual will use the channel. For some, the choice of content will differ. They may include images or videos if they recognize email as a rich channel whereas others may only leverage text. This perception also affects choice of linguistic features. Those that see email as similar to an oral channel will type differently than those who see email as a written channel.