A new professional league, the fourth American Football League (AFL), began to play in 1960. The upstart AFL began to challenge the established NFL in popularity, gaining lucrative television contracts and engaging in a bidding war with the NFL for free agents and draft picks. The two leagues announced a merger on June 8, 1966, to take full effect in 1970. In the meantime, the leagues would hold a common draft and championship game. The game, the Super Bowl, was held four times before the merger, with the NFL winning Super Bowl I and Super Bowl II, and the AFL winning Super Bowl III and Super Bowl IV. After the league merged, it was reorganized into two conferences: the National Football Conference (NFC), consisting of most of the pre-merger NFL teams, and the American Football Conference (AFC), consisting of all of the AFL teams as well as three pre-merger NFL teams.