Ronaldinho has featured in EA Sports' "FIFA" video game series, appearing on the cover of "FIFA Football 2004", "FIFA 06", "FIFA 07", "FIFA 08" and "FIFA 09". At the beginning of his career Ronaldinho signed a lucrative 10-year deal with sportswear company Nike (wearing Nike Tiempo R10 boots designed for him). He has appeared in Nike commercials, including the 2002 "Secret Tournament" commercial (branded "Scorpion KO") directed by Terry Gilliam. His 2005 Nike advertisement, where he is given a new pair of boots and then proceeds to juggle a football and appears to repeatedly volley it against the crossbar of a goal and recover it without the ball touching the ground, went viral on YouTube, becoming the site's first video to reach one million views. A 2010 Nike commercial, Write the Future directed by Alejandro González Iñárritu, features him executing a number of stepovers, which became a viral video re-enacted and shared millions of times.