During 1986, Vern Raburn and Gordon Eubanks swapped roles, and Eubanks became CEO and president of Symantec, while Raburn became its chairman. After this change, Raburn had little involvement with Symantec, and in a few years, Eubanks added the chairmanship to his other roles. After a slow start for sales of Q&A in the fall of 1985 and spring of 1986, Turner signed up a new advertising agency called Elliott/Dickens, embarked on an aggressive new advertising campaign, and came up with the "Six Pack Program" in which all Symantec employees, regardless of role, went on the road, training and selling dealer sales staff nationwide in the United States. Turner named it Six Pack because employees were to work six days a week, see six dealerships per day, train six sales representatives per store and stay with friends free or at Motel 6. Simultaneously, a promotion was run jointly with SofSell (which was Symantec's exclusive wholesale distributor in the United States for the first year that Q&A was on the market). This promotion was very successful in encouraging dealers to try Q&A.