Dean designed the logo to the independent label Fly Records in 1970. This led to Dean working on a single for their musician Marc Bolan which involved typesetting the liner notes and lyrics, but Dean had not done the technique before and completed them by hand with the assistance of a graphic designer, in order to show the printing staff where the typesets were to be placed. The positive reaction Dean received from his style of writing led to him handwriting the text for further Bolan singles. This was a similar case for Dean's design for "Clear Blue Sky" (1970) by Clear Blue Sky, where a painting had been completed except the typesetting, "So to bluff my way through the meeting I had to handwrite it all and hope they would never ask about it". The label's staffers were enthusiastic, which gave Dean the confidence to pursue more handwriting, logo, and graphic work.