Seeing how "TGIF" dominated prime time on Fridays in the face of typical decreased television viewership on that night, Janicek and company felt that the same marketing power could translate into success for Saturday night. Saturday, as an even heavier social night not spent at home by viewers in the 18–49 demographic, resulted in most networks airing shows with older demographics, those with family appeal, or programs faltering in the ratings on other nights (or in the most political cases, shows that a network no longer has confidence in). NBC had claimed dominant victory on Saturday nights throughout the 1980s and into the 1990s, with an eclectic mix of family-themed shows and sophisticated comedies aimed at an older audience (such as "The Golden Girls", "227", "Amen" and "Empty Nest"). ABC, however, had continued to struggle on Saturday nights. Through the end of the 1990–91 television season, recent programs such as "The ABC Mystery Movie" and "China Beach" had experienced a quick death after moving to Saturdays, leading to such bold decisions as moving the nationwide phenomenon "Twin Peaks" to Saturday in order to shore up the lineup. After reformatting the Saturday night lineup for the 1991 fall schedule to include an hour of comedy followed by another established drama and a freshman drama, ABC announced plans for a Saturday "TGIF" offshoot to premiere at mid-season.