Labash mocked Sarah Palin in a 2010 piece about her reality TV show, noting that despite her assertion that she loves Alaska "like I love my family," except that Palin "didn't give her family up after governing it for two-and-a-half years, so that she could get a Fox News contract, and make 100 grand per speech, and write two books in a year, and drag her entire family onto a tacky reality show." He added: "one could see how Karl Rove... has a point when suggesting that the American people might expect 'a certain level of gravitas' in someone who's considering running for president, and that starring in your own reality show might not be the ticket."