Television's influence on society, specifically the influence of television advertisements, is shown in studies such as that of Jörg Matthes, Michael Prieler, and Karoline Adam. Their study into television advertising has shown that women are much more likely to be shown in a setting in the home compared to men. The study also shows that women are shown much less in work-like settings. This underrepresentation in television advertising is seen in many countries around the world but is very present in developed countries. In another study in the "Journal of Social Psychology," many television advertisements in countries around the world are seen targeting women at different times of the day than men. Advertisements for products directed towards female viewers are shown during the day on weekdays, while products for men are shown during weekends. The same article shows that a study on adults and television media has also seen that the more television adults watch, the more likely they are to believe or support the gender roles that are illustrated. The support of the presented gender stereotypes can lead to a negative view of feminism or sexual aggression.