In the spirit of being engaged in "a long, slow process of trial & error studies", variations in these explanations have been experimented with. The 1905 Wales flap occurred at a time that the traditional values were under assault from the modern world. The religious revival associated with the sightings maybe were generated by the tensions of rapid, unprecedented social change. Psychosocial researchers have looked into other notions like Phil Klass's notion that media is the primary driver of flaps but they find it so scandalously error-riddled, it is difficult to accept it has anything like the sizeable role he alleges. Media doubtless contributes imagery, but the emotional component of the rumors associated with flaps relies on larger aspects of the social environment.