In 2000 Kennett became the inaugural chairman of beyondblue (the National Depression Initiative), a body that was largely formed by the efforts of the Victorian State Government. On 24 June 2008, he announced that he would be stepping down from his role at beyondblue at the end of 2010. This did not happen. After 17 years as the chair of beyondblue, he stood down in 2017, handing the reins to former PM Julia Gillard. He stated "beyondblue is part of my DNA, outside my family, it has been my most important role.