Netflix also began to acquire distribution rights to third-party films in 2017 into 2018. One of its first acquisitions was the film "The Cloverfield Paradox", which Netflix had acquired from Paramount Pictures in early 2018, and launched on its service on February 4, 2018, shortly after airing its first trailer during Super Bowl LII. While the film was critically panned, analysts believed that Netflix's purchase of the film helped to make the film instantly profitable for Paramount compared to a more traditional theatrical release, while Netflix benefited from the surprise reveal. Other films acquired by Netflix include international distribution for Paramount's "Annihilation" and Universal's "News of the World" and worldwide distribution of Universal's "Extinction", Warner Bros.' "" and Paramount's "The Lovebirds". In February 2020, after Mattel Television ended the deal to broadcast the British television series "Thomas & Friends" on Nickelodeon in the US, they made a deal to stream the show in March 2020, making it the first time in years that Thomas content was available on Netflix. As of March 2020, Netflix offered just under 3,000 film titles for streaming on its US service. This does not include multi-episode titles (series). On August 3, 2020, it was announced Netflix was in final talks to acquire the distribution rights to the film "The Woman in the Window" from 20th Century Studios.