NRN11 Coffs Harbour had merged with ECN8 Taree to form "Northern Rivers Television", but later demerged in 1969. Around 1971, RTN8 Lismore and NRN11 merged, also forming "Northern Rivers Television" (NRTV), but was known on-air originally as "11-8 Television". The merged stations served the Mid North Coast and Northern Rivers areas of Northern New South Wales. During the mid-1970s, the station was concurrently known as "Great Eastland Television", when the partnership shared programming and advertising with NEN-9 Tamworth and DDQ-10 Toowoomba/SDQ-4 Warwick, but they soon reverted to the "NRTV" brand.