For the 1970 model, the Super Bee received a redesign and a new front-end that consisted of a twin-looped front bumper that Dodge Public Relations referred to as "bumble bee wings". Sales fell for the year from 15,506 in 1970 to 5,054 in 1971—because of, or in spite of, this new look, with another sales pressure coming from higher insurance rates for performance cars; the similar Plymouth Road Runner and Plymouth Duster both experienced similar sales issues. In addition to the new looks, engine choices and "ramcharger" hood carried over from 1969, the 1970 cars from Dodge featured several new or improved options.