The 2009–10 season was another successful year with the Rhinos finishing first in the Mid-West and tied for first in the WSHL in the regular season. However, the team would lose in the playoffs to the Boulder Bison and not qualify for the national tournament. In June 2010, the franchise opened the El Paso Rhinos Training Center, a hockey specific gym that contains state of the art equipment. The new training facility led to numerous players signing with the Rhinos for the 2010–11 season.