Although identifying as a separate station in its own right, WQOW is considered a semi-satellite of WXOW (channel 19) in La Crosse. As such, it simulcasts all network and syndicated programming as provided through its parent but airs separate commercial inserts, legal identifications, local newscasts and Sunday morning religious programs, and has its own website. WQOW serves the northern half of the La Crosse–Eau Claire market while WXOW serves the southern portion. The two stations are counted as a single unit for ratings purposes. Although WQOW maintains its own facilities, master control and some internal operations are based at the WXOW studios on County Highway 25 in La Crescent, Minnesota. DirecTV and Dish Network offer both WXOW and WQOW as of September 2010.