Barcodes became commercially successful when they were used to automate supermarket checkout systems, a task for which they have become almost universal. The Uniform Grocery Product Code Council had chosen, in 1973, the barcode design developed by George Laurer. Laurer's barcode, with vertical bars, printed better than the circular barcode developed by Woodland and Silver. Their use has spread to many other tasks that are generically referred to as automatic identification and data capture (AIDC). The first scanning of the now-ubiquitous Universal Product Code (UPC) barcode was on a pack of Wrigley Company chewing gum in June 1974 at a Marsh supermarket in Troy, Ohio, using scanner produced by Photographic Sciences Corporation. QR codes, a specific type of 2D barcode, have recently become very popular due to the growth in smartphone ownership.