The decline of the VFA is often said to have commenced in 1982 when the VFL's struggling South Melbourne Swans moved to Sydney, as all Sydney Swans home games were played on Sunday and televised, ending the VFA's monopoly on Sunday football; Network Ten ended its weekly VFA coverage in the same year. However, this was not the sole cause for decline, which had started in the late 1970s: changing demographics meant that many traditional clubs had slowly found themselves in areas with high migrant populations, which either made it difficult to compete with soccer for local for fans and players, or simply brought a level of cultural apathy towards the sport in general; VFA historian Marc Fiddian also noted a decline in the number of ex-VFL players signing with VFA clubs through the late 1970s, which reduced the Association's drawing power, and an increasing gulf in quality between the best and worst clubs. Player payments increased through the 1980s, and declining financial support and sponsorship meant that many clubs began to struggle badly. The VFA had also developed a reputation for rough play and violence, and it was not until the late 1980s that it was able to clean up on-field discipline and shake that image.