Jerry Morton has been described as "a hard-working man who dotes on his family and has no qualms on dodging the taxman." In an interview, actor Michael Starke has said that Jerry is very outgoing, pushy and totally in charge of his family, "what he says goes." He goes on to say "His kids are the be-all-and-end-all and he'll do anything to support them and keep them going. He has his own set of morals in that respect... He's not a put upon character... he's a go-getter. He thinks he's a lot younger than he is and he's got an idea of himself that no one else has - that's his talent, he uses it to the best of his ability."