The political scientist Paul Taggart proposed the term "the heartland" to better reflect what populists often mean in their rhetoric. According to Taggart, "the heartland" was the place "in which, in the populist imagination, a virtuous and unified population resides". Who this "heartland" is can vary between populists, even within the same country. For instance, in Britain, the centre-right Conservative Party conceived of "Middle England" as its heartland, while the far-right British National Party conceived of the "native British people" as its heartland.