Despite interpersonal communication being a key ingredient in medical encounters, and physician communication being one of the most important qualities patients indicate in their selection of a new doctor, healthcare organizations do not do a very good job helping their prospective patients understand how a new doctor would communicate with them in future encounters through their online biographies - most only providing "lean" biographies of text, and very few providing "richer" video introductions. Video introductions provide the opportunity to help patients actually see how a physician might interact within a consultation. Perrault and Silk tested what effects richer video introductions of doctors might have on patients when they are in this decision-making phase. They uncovered that when participants were exposed to a richer video introduction of the physician that uncertainty was reduced to a greater extent than when they were only exposed a lean, text-based biography. Participants were also more likely to choose to want to visit the doctor who provided the richer video introduction over the leaner text biography.