The New Journalism reached out not to the elite but to a popular audience. Especially influential was William Thomas Stead, a controversial journalist and editor who pioneered the art of investigative journalism. Stead's 'new journalism' paved the way for the modern tabloid. He was influential in demonstrating how the press could be used to influence public opinion and government policy, and advocated "government by journalism". He was also well known for his reportage on child welfare, social legislation and reformation of England's criminal codes.