"His Name Is... Savage" #1 (June 1968), the sole issue published, was the first full-length comics story in a non-comic book format since 1950, when St. John Publications issued the digest-sized hardboiled detective novellas "It Rhymes with Lust" and "The Case of the Winking Buddha". Like them, "Savage" was also sold on newsstands rather than in book stores. Marvel Comics, shortly after "Savage" appeared, published the first of a two-issue comics magazine, "The Spectacular Spider-Man", starring that titular superhero. Like the similar, anthological comics magazines of the time, such as "Creepy", "Eerie" and "Vampirella", both "His Name Is... Savage" and "The Spectacular Spider-Man" cost 35¢, whereas a typical comic book cost 12¢ and double-size issues 25¢.