In 1988, InsideFlyer magazine’s editor and publisher Randy Petersen created the Freddie Awards to honor Freddie Laker's accomplishments in marketing travel. The awards recognize excellence in frequent traveler awards programs. The Freddie Awards were touted as the frequent traveller's answer to the Oscar, Emmy and Grammy Awards by Petersen. The individual categories for the Freddie Awards are Best Award, Best Bonus, Best Affinity Credit Card, Best Newsletter/Member Communications, Best Web Site, Best Customer Service, Best Award Redemption, Best Elite Level and Program of the Year.