On September 1, 2003, KPXJ (channel 21)—which had been sold to Minden Television Company LLC by original parent company Paxson Communications (now Ion Media) for $10 million earlier that summer—took over as the UPN affiliate for the Shreveport–Texarkana market, leaving KSHV-TV exclusively affiliated with The WB. The switch, which also resulted in its original Pax TV (now Ion Television) affiliation being shifted to secondary status, coincided with KPXJ's operations being assumed by KTBS, LLC (owner of ABC affiliate KTBS-TV 3) under a local marketing agreement, and resulted in some first-run and off-network syndicated programs whose rights had been held by KSHV being moved to KPXJ to fill that station's new general-entertainment-based schedule.