The Grand Prix made women's volleyball very popular in East Asia. As of 2004, the competition was maintained mainly with the support of Asian investors. The early competitions and the finals were usually held in East Asia, because the volleyball market in East Asia is large and has a large audience (such as Hong Kong). Later, some competitions were held in Europe and the United States, for example, the 2003 finals was held for the first time in Italy, and 2015 finals was held in the United States.