While "The Sun" claimed "150,000 of New York City's Most Influential Readers Every Day", "The Sun"s own audit indicated that it was selling approximately 14,000 copies a day—while giving away between 66,000 and 85,000 a day. (The New York "Daily News" sold about 700,000 copies a day during that period.) It offered free subscriptions for a full year to residents in advertiser-desired zip codes; this and other uses of controlled circulation made it more attractive to advertisers, but further diminished its chances of ever becoming profitable.