By the late 2000s, urban music had taken a backseat on top 40 radio to mainstream EDM sounds, and several successful urban artists, including Rihanna, Chris Brown, Ciara, Usher, Nicole Scherzinger, Akon, Trey Songz, Pitbull, Flo Rida, and Ne-Yo, were making EDM records for top 40 airplay while continuing to make hip hop or pure R&B records for urban airplay. Pure urban formats continue to be successful in markets with large African-American populations, while medium or smaller markets are more likely to feature urban music through the subset of rhythmic contemporary stations with danceable mainstream hits mixed in.