Avril Lavigne was cited by some as appropriating Japanese culture in her song "Hello Kitty". The song and music video depict Asian women dressed up in matching outfits and Lavigne eating Asian food while dressed in a pink tutu. Lavigne responded by stating "I love Japanese culture and I spend half of my time in Japan. I flew to Tokyo to shoot this video ... specifically for my Japanese fans, "with" my Japanese label, Japanese choreographers "and" a Japanese director "in" Japan." Feedback for Lavigne's song was favorable in Japan, and "people who are blaming the artist for racism [were non-Japanese".