The "Times" has suffered continued decline in distribution. Reasons offered for the circulation drop included a price increase and a rise in the proportion of readers preferring to read the online version instead of the print version. Editor Jim O'Shea, in an internal memo announcing a May 2007, mostly voluntary, reduction in force, characterized the decrease in circulation as an "industry-wide problem" which the paper had to counter by "growing rapidly on-line", "breaknews on the Web and explain[ing and analyz it in our newspaper."