Customers can earn points through the PC Optimum program, formerly Shoppers Optimum. Members collect points that may be redeemed on purchases within the store. Shoppers Optimum members receive 15 points for every dollar spent at the store, excluding the purchase of lottery, tobacco products, transit tickets and passes, prescription items, any products containing codeine, Canada Post products, and gift cards that are not for the chain itself. Events for bonus point collecting and redemption (e.g., 20× the points, bonus redemption) are regularly held.