After the release of "Who Shot Ya?", which Shakur interpreted as a diss song mocking his robbery/shooting, 2Pac appeared on numerous tracks aiming threatening or antagonistic insults at Biggie, Bad Boy as a label, and anyone affiliated with them from late 1995 to 1996. Examples include the songs "Against All Odds", "Bomb First (My Second Reply)" and "Hit 'Em Up". During this time the media became heavily involved and dubbed the rivalry a coastal rap war, reporting on it continually. This caused fans from both scenes to take sides.