On June 14, 1997, a presentation of the Electrical Parade called the "Hercules Electrical Parade", ran on Broadway, Manhattan, New York City for the opening of Disney's New Amsterdam Theater and the film "Hercules". Disney arranged for the lights to be all turned off on about eight blocks of Broadway up to the theater. All businesses complied, with the exception of Disney rival Warner Brothers. It was led by a custom Hercules title unit made for this one time only use. It was shown on national television on a one-hour promotional program featuring the music and making of Hercules.