Since the early 1970s, WSOC-TV has used the "Eyewitness News" brand for its newscasts. However, its overall news presentation is very similar to the "Action News" format at Atlanta sister station WSB-TV. When channel 9 expanded its 6 p.m. newscast to a full hour, it began airing "ABC World News Tonight" at 7 p.m. This ended in 1993, when the addition of a newscast at 5:30 p.m. led the station to cut back the 6 p.m. newscast to a half hour and "World News Tonight" moved back to 6:30.