On the first day of the 2010s decade, Chris Albrecht joined Starz as its president and chief executive officer, then overseeing all of the Starz entities including Starz Entertainment, Overture Films, Anchor Bay Entertainment and Film Roman. On August 8, 2012, Liberty Media announced that it would spin off the Liberty Starz subsidiary into a separate publicly traded company. The spin-off of the subsidiary was completed on January 11, 2013, with Liberty Starz changing its name to Starz as a result.