The annual Festa di Santa Rosalia (commonly known as "the Feast" to locals), is held on 18th Avenue from Bay Ridge Parkway (75th Street) to 66th Street in late August or early September. "The Feast" is presented by Bensonhurst resident and marketer Franco Corrado, as well as by the Santa Rosalia Society, on 18th Avenue. Born in Rome in 1955, Corrado has been an active social member of the Italian-American community for the past 20 years. St. Rosalia is the patron saint of the city of Palermo and is sometimes venerated as the patron for the entire island of Sicily. The annual end-of-summer celebration attracts thousands. Bensonhurt also hosts a Columbus Day parade.