In recent times, the most successful companies are Nike and Adidas, and their products enjoy great popularity among professional footballers; among Nike's endorsers are two-time FIFA World Player of the Year Ronaldinho, aforementioned duo Wayne Rooney and Cristiano Ronaldo, Brazilian striker Ronaldo, Wesley Sneijder, Zlatan Ibrahimović, and other popular players. Adidas, which has been providing football boots with screw-in studs to the German national side since the 1954 FIFA World Cup, have made their impact on the modern market by signing big name players as endorsers: players such as David Beckham, former France captain Zinedine Zidane, Frank Lampard, six-time world player of the year Lionel Messi, David Villa, and Steven Gerrard. Puma has also made a significant impact in the industry by signing big names such as World Cup winners Antoine Griezmann, Marco Reus, and Gianluigi Buffon, David Silva, Cesc Fàbregas, Romelu Lukaku Mario Balotelli, and Champions League winner Luis Suárez.