Baron Cohen portrays various characters in "Who Is America?", the most prominent and controversial being Erran Morad, an Israeli anti-terrorism expert. The character is referred to as a colonel (and later captain, general, major, sergeant, brigadier, sergeant corporal and lieutenant) in the Israeli military and a former agent of Mossad (or "not in the Mossad," as he often interjects). Before "Who Is America?" aired on Showtime, some conservative public figures made statements saying that Baron Cohen had deceived them while in character. Hours before the premiere, Showtime uploaded the "Kinderguardians" segment on their YouTube channel, in which Morad explains to Philip Van Cleave, the president of the Virginia Citizens Defense League, of the proposal of a new program where children ages 3 to 16 are armed with guns. He also interviews other conservatives, such as Dana Rohrabacher, Joe Wilson, and Joe Walsh, who are openly supportive. Only Matt Gaetz expresses skepticism of Morad's proposal and declines to be in his video.