After Austin again no-showed the June 10 episode of "Raw", his storylines were dropped. Austin walked out again, publicly stating he felt bad storylines were presented to him by the creative team. This time his departure was for good. McMahon, along with longtime Austin supporter and real-life friend Jim Ross, buried Austin on WWE programming, referring to him as "taking his ball and going home" because he was not getting his way, whilst also explaining to the fans that neither he nor Ross was able to persuade Austin to change his mind. McMahon insisted that Austin owed an apology to all the fans across the world, especially those who paid solely to see him that night. McMahon toasted to Austin's career with a beer thanking him for all his hard work nonetheless. The same night, Austin's entrance theme was played during an in-ring segment by Ric Flair, but it was transitioned to Eddie Guerrero's theme and he entered the arena. The Rock also made an appearance on "Raw" that night, despite being drafted to "SmackDown!", and announced his frustrations towards Austin and threw a can of beer at McMahon. Austin's merchandise continued to sell greatly in the weeks following his departure, however; with no sign of a return likely to be seen, the company stopped marketing his character and his merchandise and removed his profile from WWE.com.