He produced and owned the first pro football coach's weekly television program, on independent NYC station WPIX, reviewing film of the Giants’ prior game and discussing football with invited players, coaches, and guests, giving many fans their first peek inside professional football and “up close and personal” moments with the players. He co-produced and hosted a Monday night radio program, "Ask Allie", airing on the Giants’ station, WNEW, where it was just him sitting in a booth, smoking a cigar, and directly taking fans’ call-in questions and comments. The press respected Sherman for facing fans weekly (especially just 24 hours after a tough loss) and always treating them graciously. He also hosted the first nationally syndicated TV panel-discussion sports show called "Pro Football Special", where, in reviewing touchdown plays, he would say that the runner, once in the clear, "goes in for the touch."