As part of a revised ticketing strategy, the organizers set a new target of 2.4 million tickets, with the cheapest tickets costing R$10 (US$3) each. Ticketing director Donovan Ferreti told "The Guardian" that a "last-minute" demand for tickets had begun to develop in the final days before the opening ceremony. He explained that the tickets were "really affordable" and "cheaper than going to see a movie", and would allow spectators to "have a great time with high-performance competition and have a great day out in the Olympic Park." The low cost of tickets helped to attract attendees to the Paralympics—especially families, while athletes praised the large and energetic crowds that resulted.