Ulta Beauty sales were $713.8 million for the first quarter ending in May 2014. At the end of the second quarter ending in August 2014, Ulta Beauty reported that total sales increased by 22.2 percent and comparable store sales increased 9.6 percent. Wall Street expected the company's total sales to reach $3.19 billion for the fiscal year ending in February 2015, which would be almost three times its 2009 sales levels. As of February 2, 2019 net sales for Ulta Beauty have increased 9.7% to $2,124.7 million.