In 2013, Ulta opened 125 stores in the United States, bringing their total number of locations to 675 stores. They also announced plans to open 100 more locations by the end of 2014. On August 4, 2018, Ulta operated 1,124 stores in 49 states and the District of Columbia. As of February 2, 2019, Ulta operates 1,174 retail stores across 50 states. A majority of Ulta Beauty stores are located in the East Coast region, although California also has a large presence of company-owned stores.