Empathy is a key attribute for a product owner to have—the ability to put one's self in another's shoes. A product owner converses with different stakeholders with a variety of backgrounds, job roles, and objectives - and should be able to appreciate these different points of view. To be effective, it is wise for a product owner to know the level of detail the audience needs. The developers need thorough feedback and specifications so they can build a product up to expectation, while an executive sponsor may just need summaries of progress. Providing more information than necessary may lose stakeholder interest and waste time. A direct means of communication is preferred by seasoned product owners.