CING was launched in 1976 by Burlington Broadcasting, at 107.9 FM in Burlington. Initially an easy listening and then an oldies station, the station switched to a dance format in the summer of 1991, which garnered a huge audience, after several months of adding new-age music to its mixture of classical and MOR music. The station applied to the Canadian Radio-television and Telecommunications Commission (CRTC) a number of times in the 1980s for frequency changes in the hopes of better reaching the more lucrative Toronto market, but was denied each time.