1995 saw a modification to the long-running "Circle 5", tilting it at an angle. At this time, a major promotional campaign was launched for the station, "Give Me 5", as it faced competition from WJW (then-recently having switched to Fox), WKYC (rebuilding themselves after years of being used as NBC's farm team), and WOIO (which had just launched their own news department, in partnership with WUAB). This included a two-minute promotional video featuring James Ingram, Carly Simon and Andrea McArdle, along with numerous athletes, as well as both station personalities and ABC personalities from Cleveland. Edd Kalehoff produced the promo, as well as a comprehensive music package for the station's newscasts and other programming.