Rudolph the Red-Nosed Reindeer is a 1964 Christmas stop motion animated television special produced by Videocraft International, Ltd. (later known as Rankin/Bass Productions) and currently distributed by Universal Television. It first aired Sunday, December 6, 1964, on the NBC television network in the United States and was sponsored by General Electric under the umbrella title of "The General Electric Fantasy Hour". The special was based on the Johnny Marks song "Rudolph the Red-Nosed Reindeer" which was itself based on the poem of the same name written in 1939 by Marks' brother-in-law, Robert L. May. Since 1972, the special has aired on CBS; the network unveiled a high-definition, digitally remastered version of the program in 2005.