In November 1999, Marketing chief Ira Bahr convinced Margolese to again change the name of the company, this time to Sirius Satellite Radio, in order to avoid association with the soon-to-be-outdated CD technology. It had secured installation deals with automakers including Chrysler, Ford and BMW. Sirius launched the initial phase of its service in four cities, with the first receiver sold at Cowboy Maloney's in Jackson, MS on February 14, 2002, expanding to the rest of the contiguous United States on July 1, 2002. In 2001 Margolese stepped down as CEO, remaining as chairman until November 2003, with Sirius issuing a statement thanking him "for his great vision, leadership and dedication in creating both Sirius and the satellite radio industry."