Rabbi Eli Riss has set out to return the Jewish culture to the Jewish Autonomous Oblast. The current slogan is "make Birobidzhan Jewish again". The people want this to include teaching Yiddish in the school systems again as well as celebrating the variety of Jewish holidays. Riss' parents were originally residents of Birobidzhan, but moved to Israel in the 90's along with a large majority of the Jewish population from the Oblast. He came back as the Chief Rabbi with plans of reinvigorating the Jewish culture. There are already plans for a kosher restaurant, supermarket, and mikveh. Riss is trying to make Birobidzhan a 'safe place for Jews' and has already stated that it is one of the few places he has been where he has not experienced any anti-semitism.