North Eastern Hill University economics professor Sudhanshu K. Mishra in 2010 defined the phrase as: "A lie-to-children is a lie, often a platitude, which may use euphemism(s), which is told to make an adult subject acceptable to children." Mishra gave as an example parents who engage in mythology by lying to their children and telling them they were brought by a stork to the house, instead of explaining childbirth. In a 2011 contribution to the academic journal "Digital Difference", Hamish Macleod and Jen Ross discussed the lie-to-children concept and wrote that this teaching methodology can have the negative impact of introducing studying difficulties to students as they progress further in their education. They cautioned this could lead to a negative influence on students' future behaviors. Macleod and Ross wrote: "Playing devil's advocate is in itself a challenging notion for many learners, who may, especially in their early years of higher education, be conditioned by what Stewart and Cohen call 'lies to children' to expect simple and unambiguous questions and equally simple answers."