A number of slogans have been associated with Vernors over the years. Advertising in the early 1900s used the slogan "Detroit's Drink". According to its trademark application, it began using the slogan "Deliciously Different" in 1921. The labels formerly read "Aged 4 years in wood", which was changed some years ago to "Flavor aged in oak barrels", again in 1996 to "Barrel Aged, Bold Taste" and currently notes "Barrel Aged 3 Years • Bold Taste". The apostrophe in the name "Vernor's" was dropped in the late 1950s. For a time in the mid-1980s, Vernors used the slogan "It's what we drink around here" in its advertising campaigns. The gnome mascot, named "Woody", was used from the start of the 20th century until 1987, when it was dropped by A&W Brands in favor of new packaging, but had returned to the packaging by the 2000s. As recently as October 2013, Vernors features a picture of Woody with the slogan "A Michigan Original Since 1866", plus a picture of a barrel with the slogan "Barrel Aged - Bold Taste". As of January 2016, the wording surrounding the picture was changed to "Authentic • Bold Taste".