After SRI published a 24-minute video in 1969 entitled "SHAKEY: Experimentation in Robot Learning and Planning", the project received significant media attention. This included an April 10, 1969 article in the "New York Times"; In 1970, Life referred to Shakey as the "first electronic person"; and in November 1970 National Geographic Magazine covered Shakey and the future of computers. The Association for the Advancement of Artificial Intelligence's AI Video Competition's awards are named "Shakeys" because of the significant impact of the 1969 video.