Just before graduating from Millikin University in 1999, someone from the college recommended that West attend the GMA Music in the Rockies event for aspiring musicians. Although West was not interested at first, he attended after learning that other people signed him up and paid his entrance fee. He met a representative from Word Publishing at the event who took interest in him and kept in contact until he graduated. West landed in the finals of a songwriting competition and was offered a songwriting deal in July 1999, five weeks after graduating. After penning songs for well-known musicians like Billy Ray Cyrus and Rachael Lampa, he began touring the United States as an independent artist in 2000 and 2001.