The historic core of the town lies around the parish church and along the High Street. With the building of the railway line and station in 1852, the town began to grow towards the new station, along what is today Sandford Avenue. Since the first half of the 20th century the two main streets of the town centre are the High Street and Sandford Avenue. In the later decades of the 20th century a number of shops on the southern end of High Street changed use to restaurants or purely residential, as Sandford Avenue became the pre-eminent shopping street. The B5477 takes the name Shrewsbury Road north from the town centre, High Street within the town centre, and Ludlow Road south of there.