On October 7, 2015, Gannett struck a deal to buy the Journal Media Group for $280 million, giving it control of publications in over 100 markets in the Midwestern and Southern U.S. Similar to what Gannett had earlier done with its broadcasting assets, the Milwaukee-based Journal had separated its publishing and broadcasting arms in April 2015, with the E. W. Scripps Company acquiring the television and radio properties owned by the former's technical predecessor Journal Communications and spinning out their respective publishing operations into Journal Media Group. In December 2015, Gannett announced that its local newspapers would be branded as the "USA Today Network", signifying a closer association with the national USA Today paper.