The concept of lingerie is a visually appealing undergarment that was developed during the late nineteenth century. Lady Duff-Gordon of Lucile was a pioneer in developing lingerie that freed women from more restrictive corsets. Through the first half of the 20th century, women wore underwear for three primary reasons: to alter their outward shape (first with corsets and later with girdles or brassieres), for hygienic reasons and for modesty. Before the invention of crinoline, women's underwear was often very large and bulky.