The IDSA formally renamed itself to the Entertainment Software Association (ESA) on July 21, 2003. The renaming was made to reflect that the associated companies were primarily in the realm of creating entertainment software across ranges of devices, and the new name was selected to more clearly define the industry. Doug Lowenstein founded the ESA. On December 14, 2006, game blog Kotaku reported that he was resigning to take a job in finance outside the industry. On May 17, 2007, Mike Gallagher replaced Doug Lowenstein as the president of the ESA.