In the mid 1960s, Lavie and his followers became known as the "Tel Aviv School" or the 10+ group. The group were the first to import pop art, avant garde, found object art, collage and photography into their work. "10+ injected irony, humor, and sophistication into Israeli art. They situated everyday objects such as dolls, fragments of papers, towels, and reproductions center stage. Israeli reality marched into the art world that discovered the everyday as proper material for creation." In 1986, curator Sara Breitberg-Semel presented the exhibit, "Want of Matter" at the Tel Aviv Museum. Breitberg-Semel "Want of Matter" thesis of the exhibit was that Lavie and the 10+ group used Jewish concepts and symbols, but the art was secular. She focused on the low-cost materials used in their work, such as plywood, cardboard, writing and scribbling within the work and other low-cost material. The use of such simple and cheap material identified with the establishment of Israel and thus created a new, unique Israel voice. In 2002, a retrospective exhibit opened at the Israel Museum in Jerusalem on Lavie entitled "Rafi Lavie: Works from 1950 to 2002". This exhibit had a new interpretation of Lavie and his followers work. The new interpretation showed how Lavie's work was romantic, rich, filled with the Jewish religion and European roots.