In 2003, competitors representing sixteen nations helped Land Rover fill the gap left after the demise of Camel Trophy. Surprisingly, the inaugural Land Rover G4 Challenge contained many of the elements of Camel Trophy 1998, which Land Rover had reportedly been disappointed with. The "ultimate global adventure" was a test of skill, stamina, and mental agility in four separate stages, each in a different time zone. The prize was a top-of-the-range Freelander or Range Rover. The winner Rudi Thoelen declined a Range Rover, and opted for two Defenders instead.