Low involvement consumers take on the habitual buying behavior or variety seeking behavior. These processes occur when a consumer is purchasing fast moving goods and requires a low product involvement level. Habitual behavior occurs when the consumer doesn't see large differences between brands; so therefore don't search for information. Consumers usually purchase on the basis of advertising or promotion creating familiarity. The attitudes formed by being exposed to advertisements and promotions are what can cause brand loyalty to occur. The limited amount of information processing and lack of cognitive work done to assess each brand can mean that these consumers stick with a brand simply because it is less work. Low involvement consumers are using short-cut evaluations so a known brand name that they haven't thought deep enough to find faults in will be an easy buy-decision for them. Habitual buying behavior can result in brand loyalty subconsciously. The consumer isn't actively aware they want to purchase repeatedly from a particular brand, it is just in their habitual nature to do so. Alternatively, low involvement consumers who are using variety seeking behavior see differences between brands and tend to do a lot of switching. To attempt to persuade these consumers into habitual buying behavior, marketers will try to dominate shelf space, cut prices or introduce new products. If a low involvement consumer continues to use variety-seeking behavior, brand loyalty is unlikely to be established.