Eventually, complaints from Intellivision owners who had chosen to buy the Intellivision specifically on the promise of a "Coming Soon!" personal-computer upgrade caught the attention of the Federal Trade Commission (FTC), which launched an investigation of Mattel Electronics for fraud and false advertising. Mattel tried to claim that the Keyboard Component was a real product that was still being test-marketed, and even released a small number of Keyboard Components and a handful of software titles to a few select retail stores (as well as offering them via mail-order to any customers who complained loudly enough) in order to support this claim. The FTC was not impressed and finally, in mid-1982, imposed a fine of $10,000 per day until the promised computer upgrade was in full retail distribution.