On April 24, 2006, it was announced that KAZW would launch a CW affiliate on digital subchannel 9.2, with programming being provided by The CW Plus. However, the station, which did not have a digital signal, subsequently changed its plans and chose to completely replace Azteca América with The CW, citing better marketing potential. Mike Angelos, Vice President of Corporate Communications for Pappas Telecasting, stated that while the Yakima Valley has a 40 percent Hispanic population, the numbers weren't high enough to reach the level needed for Azteca América. The call letters were changed to KCWK in August 2006 to reflect the new affiliation.