In 2009, KFBB added staff to become the largest news team in central Montana. The newscasts took on a new slogan, "NewsChannel 5 is Everywhere", to capitalize on its reporting strength in Great Falls and its three bureaus. The weather segments took on the identity of "Pinpoint Weather", showcasing the station's award-winning customized forecasts for central and northern Montana. The station also increased its news production on the weekend, adding a 5:30 p.m. newscast, as well as the 10:00 p.m. weekend news already running.