The new party subsequently elected Stockwell Day as leader over Manning. The Alliance had hoped to use the 2000 election to eclipse the PC party in Ontario and Eastern Canada. The Alliance dedicated its campaign to demonstrating that the party was a national party and not as western-based as its predecessor had been perceived as. Day's more media friendly and "easy going" persona was expected to appeal to more Ontario voters than Manning's reputation as a , and after the United Alternative project had integrated the successful Provincial PCs in the party, the Canadian Alliance was hoping for major improvements.