During early 2012, HTC lost much of this U.S. market share due to increased competition from Apple and Samsung. According to analyst firm comScore, HTC only accounted for 9.3% of the United States smartphone market as of February 2013. In light of the company's decrease in prominence, Chief Executive Peter Chou had informed executives that he would step down if the company's newest flagship phone, the 2013 HTC One, had failed to generate impressive sales results. HTC's first quarter results for 2013 showed its year-over-year profit drop by 98.1%, making it the smallest-ever profit for the company—the delay of the launch of the HTC One was cited as one of the factors. In June 2012, HTC moved its headquarters from Taoyuan City (now Taoyuan District) to Xindian District, New Taipei City. On 14 January 2013, HTC launched its smartphones in Burma.