On February 1, 2021, Gray Television announced it had purchased Quincy Media for $925 million. The deal is expected to be completed later in 2021. If the deal is approved by the FCC, WVVA will gain several sister stations in nearby markets, including CBS affiliates WDBJ in Roanoke and WDTV in Clarksburg, ABC affiliate WHSV-TV in Harrisonburg and fellow NBC affiliates WSAZ-TV in Huntington/Charleston, WTAP-TV in Parkersburg and WVIR-TV in Charlottesville. This would also leave the Wheeling, West Virginia market and the portions of the Washington, D.C. & Pittsburgh markets that extend into West Virginia as the only parts of the state not covered by a Gray station.