The return to CHR didn't last long; Adams Radio would buy the station back in late 1990. On December 26 of that year, after playing "Free Bird" by Lynyrd Skynyrd, WZZG became WGKL-FM, "Kool 95.1", an oldies format emphasizing 50s music more than Magic 96.1, utilizing Satellite Music Network's "Pure Gold" format. The flip occurred because of a company-wide initiative where most of Adams' stations flipped to the format. This format, however, would last just a short time. After a few months, the station added a local airstaff, but by the station's end, the entire staff was let go and the station went completely automated again. The flip to oldies would also bankrupt the entire company, resulting in their stations being placed in receivership and being sold off one by one.