As Leader of the Labour Party and Leader of the Opposition, Little sought to challenge the Government with a strong alternative narrative. In a 2015 conference speech he introduced a new "Kiwi dream" theme (the New Zealand dream). In 2015 Labour introduced a new slogan, "Backing the Kiwi Dream". Little largely focused on issues and concerns such as rising house prices in urban areas, a 'brain drain', unemployment and job security and the growing wage gap between baby boomers and millennials—the "Kiwi dream" narrative was particularly designed to engage young voters.