Radio Ceylon had a Hindi service that was launched in the early 1950s. Millions of rupees in terms of advertising revenue came from India through the efforts of Dan Molina, Frank Courtney, and S. Hariharan (the director of the Malayalam film "Vayanadan Thamban"). The three operated Radio Advertising Services as the advertising agents of Radio Ceylon. The station employed some of the most popular Indian announcers who played a vital role in establishing Radio Ceylon as the 'King of the airwaves' in South Asia, among them, the Ganjwar sisters, Vimla and Kamini, Vijay Kishore Dubey, Gopal Sharma, Hasan Razvi, Kumar and Manohar Mahajan, Sunil Dutt (who went on to become a film star in Bollywood), Ameen Sayani and elder brother Hamid Sayani, though not hired by Radio Ceylon became popular by using Radio Ceylon for broadcasting programs like "Binaca Geetmala" (first broadcast in 1952) and "Lipton Ke Sitaare."