In the 1910s, northern film studios headquartered in New York City, Philadelphia, and Chicago were attracted to Jacksonville's warm climate, exotic landscapes, excellent rail access, and cheap labor. More than 30 silent film studios were established over the decade, earning Jacksonville the title of "Winter Film Capital of the World". However, the emergence of Hollywood as a major film production center ended the city's film industry. One movie studio site, Norman Studios, remains in Arlington; it has been converted to the Jacksonville Silent Film Museum at Norman Studios.