The towers are currently used for the very colorful Cham festivals, particularly "Kate" in October (Oct 15 in 2012) when they still sacrifice a bullock and other food offerings. Other ceremonies for Ramadan, a Rain Festival (as required), weddings and other celebrations are also held. Apart from the incorporation of Islam into their cultural and religious practice, another point of cultural difference is that their heredity line is maternal. The animist foundation of Cham culture, with fire motif on the towers, rustic traditions and very colorful ceremonial dress makes the Cham culture an ideal tourist resource for Vietnam, as yet poorly developed.