Many of the artists who achieved such mainstream success in the 2000s, such as Jay-Z, DMX, then 50 Cent and G-Unit, originated from the gritty 1990s East Coast rap scene and were influenced by hardcore artists such as The Notorious B.I.G., Wu-Tang Clan and Nas. Mase and Cam'ron were typical of a more relaxed, casual flow that became the pop-gangsta norm. By contrast, other rappers like Eminem and DMX enjoyed commercial success in the late 1990s by rapping about ever-more macabre tales of death and violence, maintaining commercial relevance by attempting to be controversial and subversive, growing on the Horrorcore rap style born in the late 1980s.