London made his debut in Big Time Wrestling on February 28, 2009, defeating the BTW Champion Jason Styles by disqualification. At the event, he also debuted a new gimmick, described as "a nerdy blend of 1970s band Devo and a nerdy Air Force cadet with flight jacket and goofy, oversized sunglasses". On November 13, 2009, London defeated Jason Blade to win the Northeast Wrestling Championship. On July 10, 2010, London defeated Joey Silvia in a two out of three falls match to become the new Pro Wrestling Xperience Heavyweight Champion.