In January 2012, Participant Media made its first investment in a non-English-language film, the forthcoming Pablo Larraín motion picture "No" (starring Gael Garcia Bernal). The semi-biographical film tells the story of a man who initiates an upbeat, innocuous advertising campaign that helps to unseat Chilean dictator General Augusto Pinochet during the 1988 plebiscite that led to the Chilean transition to democracy. The same month, however, it lost its president, Ricky Strauss, who departed the studio to become head of worldwide marketing at Walt Disney Pictures.