WBKP (standing for ""B"eautiful "K"eweenaw "P"eninsula") launched on October 30, 1996, as the market's fourth television station from facilities in the historic Calumet and Hecla Bath House. The "Monday Night Football" game that night between the Dallas Cowboys and Philadelphia Eagles was the first ABC program shown on the station. Before it launched, the Central Upper Peninsula could see the network from affiliations of WLUC-TV (channel 6) in Marquette, and before 1992 from WJMN-TV (channel 3) in Escanaba (a semi-satellite of Green Bay, Wisconsin's WFRV-TV) that was purchased by CBS and switched to that network in March 1992.