On April 5, 2013, a joint venture that POW! owns with MKC Entertainment, SL Power Concerts, launched its military friendly Stan Lee's POW!er Concert series with country band Gloriana at the Pacific View Events Center, Camp Pendleton, along with future concerts at other military bases, and proceeds going to military affiliated charities. On June 12, POW! and JADS International released the Stan Lee Signature Cologne. "Legion of 5" was revealed in June to be a live action film at Sandman Studios-affiliated live action label Paralight Films in the casting stage. Arad Productions and POW! are in early development on a new superhero movie set up at Columbia Pictures as of November 2013, which is revealed in August 2014 as "Apollo Rising", as it was melded with "Red Queen" author Victoria Aveyard's script "Eternals".