In January 2012, an app developed by Fremantle subsidiary Ludia and based on "Press Your Luck" debuted on Facebook. Ten contestants compete in a single-question round together, all answering the same multiple-choice questions. There are six questions in total, each worth between $500 and $1,000, or a Whammy. A correct answer earns the question's value multiplied by the number of contestants who answered incorrectly or ran out of time (e.g., answering the $500 question correctly with three other contestants answering incorrectly earns $1,500). Bonus cash is given to the three contestants who answer the questions correctly in the shortest amount of time. Answering the Whammy question incorrectly causes the contestant to lose any money accumulated to that point.