Ria Jones, who originated the role of Norma Desmond in the 1991 Sydmonton Workshop and understudied Glenn Close in the 2016 West End revival, led a new production opening at Leicester's Curve Theatre on 16 September 2017 for a two-week run before embarking on a national tour around the United Kingdom. The tour, directed by Curve artistic by Nikolai Foster, transferred the musical into a Hollywood sound stage setting, designed by Colin Richmond, with acclaimed use of vintage archive film and projections designed by Douglas O'Connell.