For most of the chain's existence, the Wakefern cooperative has been very careful not to cannibalize sales of its member-owned ShopRite stores by opening Price Rite stores in overlapping trade areas—thus, most Price Rite stores were opened in New England or Pennsylvania, outside ShopRite's core regions. In 2013, the co-operative announced that it would allow its members to operate their own Price Rite stores. Since then, new Price Rite stores have opened within a few miles of ShopRite supermarkets in places such as: Camden and Garfield, New Jersey.