In 2008 Kay co-wrote and starred in "Britain's Got the Pop Factor... and Possibly a New Celebrity Jesus Christ Soapstar Superstar Strictly on Ice", a parody of several British reality television shows. As the series' fictional protagonist Geraldine McQueen, he released the single "The Winner's Song", which reached number 2 in the UK singles chart. His 2010–2011 stand-up comedy tour was officially inaugurated into the "Guinness World Records" as the most successful of all time, playing to over 1.2 million people. He co-wrote and starred in "Peter Kay's Car Share", a sitcom screened by the BBC for two series between 2015–2017. He also starred in the 2015 BBC sitcom "Cradle to Grave".