After becoming a separate station and the primary producer of newscasts, WBUP re-branded its newscasts to "ABC 10 News NOW". In December 2007, the ABC affiliate began producing the market's first primetime newscast on WBKP. Known as "CW 5 News NOW", this thirty-minute program is seen weeknights at 10. On September 8, 2009, rival WLUC added a half-hour local newscast seen at the same time to its Fox-affiliated second digital subchannel. Since there is no weather department, all weather segments originate from WBKB's studios in Alpena and are taped in advance. In order to cover the Keweenaw Peninsula, WBUP also operates an advertising sales office and news bureau on East Montezuma Avenue in Houghton (building shared with WOLV-FM 97.7, WHKB-FM 102.3, and WCCY-AM 1400). Like all CW Plus stations, WBKP aired the nationally syndicated weekday morning show, "The Daily Buzz", which, in case, until its April 17, 2015 cancellation.