After a series of poor results in Iowa and New Hampshire, Bush spent his remaining money and campaign effort on the South Carolina primary. He placed fourth with under 8% of the vote. That night, Bush suspended his campaign, ending his presidential bid, and subsequently endorsed Texas Senator Ted Cruz. In an analysis of what went wrong, "POLITICO" argues that: "His slow, awkward stumble from August through October encapsulates everything that caused the operation viewed as 'Jeb!, Inc.' to fail. Bush was on the wrong side of the most galvanizing issues for Republican primary voters, he himself was a rusty and maladroit campaigner and his campaign was riven by internal disagreements and a crippling fear that left them paralyzed and unable to react to Trump."