"Sgt. Pepper" was the focus of much celebration by the counterculture. American Beat poet Allen Ginsberg said of the album: "After the apocalypse of Hitler and the apocalypse of the Bomb, there was here an exclamation of joy, the rediscovery of joy and what it is to be alive." The American psychologist and counterculture figure Timothy Leary labelled the Beatles "avatars of the new world order" and said that the LP "gave a voice to the feeling that the old ways were over" by stressing the need for cultural change based on a peaceful agenda. According to author Michael Frontani, the Beatles "legitimiz the lifestyle of the counterculture", just as they did popular music, and formed the basis of Jann Wenner's scope on these issues when launching "Rolling Stone" magazine in late 1967.