The Canadian Alliance (the common short form name of Canadian Reform Conservative Alliance) was a new political party in the election, having been created only months earlier as the successor to the Reform Party of Canada, a party founded as a Western Canada protest party which sought to become a national party in the 1990s. Reform Party leader Preston Manning was deeply disappointed with the Reform Party's failure to spread eastward in the 1997 election, as the Reform Party lost its only seat in Ontario in that election. Reform identified vote-splitting with its rival conservative movement, the Progressive Conservative Party as the cause for the Liberals' 1997 election victory, and Manning proposed the solution of a merger of the Reform and Progressive Conservative parties. This agenda by the Reform Party to unite the two parties was called the United Alternative which began in 1998, and ultimately resulted in the Alliance.