Alpe d'Huez is one of Europe's premier skiing venues. The site of the Pomagalski's first surface lift in the mid thirties, the resort gained popularity when it hosted the bobsleigh events of the 1968 Winter Olympics. At that time the resort was seen as a competitor to Courchevel as France's most upmarket purpose built resort but the development of Les Trois Vallées, Val d'Isère, Tignes, La Plagne and Les Arcs saw Alpe D'Huez fall from favour in the 1970s and early 1980s.