The original Winnipeg Jets of the National Hockey League played "Jump" on the arena PA system as the team came onto the ice. They used the song until the team's departure for Phoenix after the 1995–96 season. On the team's return in 2011, public outcry for use of the song initially was ignored, as the team's management company True North Sports and Entertainment wished to create a break with the past, considering the previous Jets a different organization from the new Jets (the former Atlanta Thrashers). However, in 2016 True North resumed the use of "Jump", this time as the team's goal song whenever the Jets score a goal at Bell MTS Place.