The criteria that guide the public policy of the content rating are supported under 3 broad themes—sex, drugs, and violence—content considered inappropriate to the upbringing of children and adolescents. The analysis is made counterbalancing the frequency, relevance, context, intensity and importance to the plot of scenes, dialogues and images containing violence, drug use and sex/nudity. This margin of subjectivity ensures flexibilities that are critical to the process and the rating result. The analyses consist of three steps: factual description, thematic description and age grading. When the process is finished, it is subjected to the coordination, and finally to the director of the department, who makes the order for publication on the Brazilian Official Journal, along with small content descriptors. The criteria for rating the works were developed taking into account national and international studies and public hearings in all regions across Brazil, including public debates, both face-to-face and online.