Jacksonville's location on the St. Johns River and the Atlantic Ocean proved instrumental to the growth of the city and its industry. Jacksonville has a sizable deepwater port, which helps make it a leading port in the U.S. for automobile imports, as well as the leading transportation and distribution hub in the state. The strength of the city's economy lies in its broad diversification. While the area once had many thriving dairies, such as Gustafson's Farm and Skinner Dairy, this aspect of the economy has declined over time. The area's economy is balanced among distribution, financial services, biomedical technology, consumer goods, information services, manufacturing, insurance, and other industries.