The successful proposal received planning permission and demolition of the 1960s Bull Ring Shopping Centre commenced in 2000 with the traders moving to the Rag Market in Edgbaston Street. It was replaced by a new design, mixing both traditional market activity with modern retail units. The main contractor was Sir Robert McAlpine. The first building to be completed was the Nationwide Building Society which, while not directly connected to the shopping centre, was part of the development. A new indoor shopping centre, "Bullring" (as the commercial entity is branded) opened on 4 September 2003.