By 1985 games and electronic messaging were 42% of Minitel traffic, and messaging was 17% of traffic in 1988. "Messageries roses" ("pink messages", adult chat services hosted by operators pretending to be receptive women) were unexpectedly very popular, embarrassing government officials who preferred to discuss growing business usage of messaging. Widespread street advertising marketed services such as "3615 Sextel", "Jane", "kiss", "3615 penthouse", and "men". They and other pornographic sites were also criticized for their possible access by minors. The government chose not to enact coercive measures, however, stating that the regulation of the online activities of children was up to parents, not the government. The government did, however, levy a tax on pornographic online services.