Enfield first came to wide public attention when appearing on Channel 4's "Saturday Live" as several different characters created with Paul Whitehouse. These quickly entered the national consciousness. Among these characters were Stavros, a Greek kebab shop owner with fractured English; and Loadsamoney, an obnoxious plasterer who constantly boasted about how much money he earned. The Loadsamoney character was created in reaction to the policies of the Thatcher government of the day, and took on a life of its own, sampling the songs "Money, Money" from the musical "Cabaret" and "Money, Money, Money" by ABBA to spawn a hit single in 1988 and a sell-out live tour. In May 1988, Labour Party leader Neil Kinnock used the term "loadsamoney" to criticise the policies of the Conservative government and journalists began to refer to the "loadsamoney mentality" and the "loadsamoney economy".