In the first, 1930 edition of his global survey "The Film Till Now", British cinema pundit Paul Rotha declared, "A film in which the speech and sound effects are perfectly synchronised and coincide with their visual image on the screen is absolutely contrary to the aims of cinema. It is a degenerate and misguided attempt to destroy the real use of the film and cannot be accepted as coming within the true boundaries of the cinema." Such opinions were not rare among those who cared about cinema as an art form; Alfred Hitchcock, though he directed the first commercially successful talkie produced in Europe, held that "the silent pictures were the purest form of cinema" and scoffed at many early sound films as delivering little beside "photographs of people talking". In Germany, Max Reinhardt, stage producer and movie director, expressed the belief that the talkies, "bringing to the screen stage plays ... tend to make this independent art a subsidiary of the theater and really make it only a substitute for the theater instead of an art in itself ... like reproductions of paintings."