Even with the production troubles that came with the location shooting in 3D, the studio felt it was a worthwhile venture since 3D pictures were at the height of popularity at the time of the film's development. However, by the time the film was completed, public interest in 3D had started to wane. The distributing studio Warner Brothers did everything it could to promote its new 3D camera process and how it went beyond the typical gimmicks used by other popular 3D films at the time such as "House of Wax", producing a richer sense of perspective.