The album was repeatedly delayed before being released in the UK in March 1997, preceded by the "Mexican Wave" single. It sold poorly, their record label dropped the band, and their back catalogue was deleted in 1997. Kerbdog recorded a six track demo (including the track "Soaking Wet") at Sun Studios, Dublin in May 1997, with the aim of securing a new record deal. An unnamed record company (believed to have been Dreamworks Records, a subdivision of Geffen Records) expressed an interest in bringing the band to the United States and buying the rights to the "On The Turn" album from Mercury Records; an offer was made to Mercury and rejected. Without an album to promote Kerbdog with in the States, the record company declined to sign the band