Garbage were impressed enough by Giacobbe's show reel, in particular his previous video for Death in Vegas ("Dirt") to assign the fledgling director the project. The band thought his storyboard treatment was bizarre. "He chops up film and he talks about this kind of timelessness, which is kind of the same thing that we're doing musically. He doesn't want to set the video in any place or time. You will not know what era and what time this video is set in," Manson later explained. Giacobbe used many different film stocks to create the different styles present in the video; at various points in the narrative, the video changes from sepia tone, black and white or false-color and back.