In 2011, he released the single "Sucks to be You" featuring JoJo and LMFAO, started a new weekly residency ("My Awesome Party") at the Moon nightclub in the Palms Casino Resort, and released a new series of mixtapes entitled, "My Awesome Mixtape", which featured an introduction from Samuel L. Jackson. He also signed a record deal with Interscope Records and changed the name of his syndicated radio show to "My Awesome Radio Show". At the grand opening of his "Awesome Party," Sparks made his entrance by being lowered from a helicopter through the retractable roof of the hotel onto his DJ set. In 2012, he began working on an album with his band, UGHmerica. He also released the song "Watch You" featuring Pitbull on the Strictly Rhythm record label. He received his first Grammy nomination for his production work on Lady Gaga's "Bloody Mary" which appeared on the album, "Born This Way".