On 30 July 2011, Serebro premiered their eighth single, "Mama Lover" on Europa Plus Live. It is their third official English language release after "Song #1" and "Like Mary Warner". On 15 September 2011, the music video for Mama Luba (Russian version of "Mama Lover") was released. After the release of their single "Mama Lover", media attention across Europe and other countries was piqued by the single. It became the group's first single to chart in different countries outside the Russian Federation, including Spain, Italy, Belgium and the Czech Republic. According to media outlets, more than 250 parodies of Serebro's music video for the single were uploaded to YouTube alone. The reaction made "Mama Lover" Serebro's most successful single to date and some media sources suggested the group was poised to capture markets beyond Russia. The song was certified Platinum in Italy, selling over 30,000 copies.