In early 2007, Paparizou became the spokesperson for her previous sponsor, Nokia Greece, and released the song "Ola Einai Mousiki" in October 2007 for promotion. She collaborated with retailer Plaisio and released a limited edition MP4 player called "MP4 Total Helena" (2GB) by Turbo-X, which contained a special compilation and music videos, which were also released as "TH4" MP4 in 2008 along with her new album material and exclusive content. She released a cover of Blind Melon's "3 Is a Magic Number" in Sweden as part of a television advertisement for a mobile phone company; it peaked at number 18. Paparizou was featured on Greek television presenter Nikos Aliagas' song "I Zilia Monaksia"a cover of the Pascal Obispo hit "L'envie d'Aimer"for his album project "Rendez-Vous", and released the song "To Fili Tis Zois" for the soundtrack of the film of the same name. "To Fili Tis Zois" remained at number one for five weeks, becoming her most successful airplay single until 2011, and one of the most successful songs of the late 2000s. It was nominated for four MAD VMAs, winning Best Pop Video, and Paparizou won Artist of the Year for "Mazi Sou" and was nominated for "I Zilia Monaxia", making six nominations in 2008. The single became the first digital single to be certified Gold in Greece since the marketing trend had become popular in 2006.