The Music Village Group, built Music Village USA adjacent to Twitty City including a state-of-the-art 1776-seat theatre where CMT unlinked its 24-hour programming and produced live concerts. When Music Village and Twitty was sold in 1989 and CMT in 1990, Conway turned his attention to the burgeoning Branson market playing to sell out crowds. He had teamed up again with Nyhl Henson and his team including former quarterback turned architect who designed Branson's first Log Theatre, to anchor the 1400 Branson Hills development and new musical home of Conway Twitty. He inked the deal the day before his death in June 1993.