Through Pfemfert's contact with Hiller and Hiller's friends in "Der Neue Club", who organized evenings of readings with Expressionist artists under the heading "neo-dramatic club", "Die Aktion" quickly became the leading medium of the new movement. As Pfemfert succeeded in making many writers famous over short periods of time, and formed relations with such publishing houses as Ernst Rowohlt and Samuel Fischer, he received a steady influx of quality contributions (despite the fact that he would not pay any royalties to the writers).