Advertisements for Byrrh are often visible in older French films or in films set in the France of the past. Some examples are "L'aile ou la cuisse" (1976) in which it appears in Auberge de la truite, "An American in Paris" (1951), François Truffaut's "Shoot the Piano Player" (1960), the Oscar winning short film The Red Balloon (1956), "Jack of Diamonds" (1967, MGM) filmed in Germany. 1970 World War II comedy "Kelly's Heroes" , "Dunkirk" (1958) as well as the movie "The Great Escape" and the 1998 Steven Spielberg film "Saving Private Ryan" (1:59, in the background, as Tom Hanks' character, Captain John Miller, attempts to find coffee in an old coffee machine).