Tomata continued his painting career after moving to Miami's South Beach in 1989. His exhibits—in bars, restaurants, small galleries around the country and even laundromats—were often arranged around a single theme, saluting his favorite poets, TV stars, country/western singers and boxers. Tomata painted people he admired, from historical figures to friends from the punk world, in a style that was emotional, provocative and accessible. He was proud of his status as an outsider artist; he once observed he would rather sell 100 pictures for $25 than one picture for $2,500. In the mid-1990s he moved his studio to New Orleans, Louisiana. Several times a year he would hit the road for exhibits in California, New York and Florida. In January 1999 he appeared in a CNN interview, along with series of paintings featuring Lucille Ball, Elvis Presley and other pop-culture icons.