The Valley View Area Chamber of Commerce was organized in 1997. There are three restaurants in Valley View: Avalanche Bay (Pizza and Snow Cones), York ‘n’ Ale (Burgers), and a Dairy Queen franchise. Whiskey Hollow distillery and Firelight Vineyards wine tasting room are located on the downtown square along with the Rustic Ranch Furniture Co. The major businesses in town are a trucking company hub and the Martindale Feed Mill, both owned by Alan Ritchey, Inc. First State Bank of Gainesville has a branch near Interstate 35. A motel was opened in early 2008.