The series was developed as a vehicle for Eve under the working title "The Opposite Sex"; UPN executives approached the rapper about a television project after the success of fellow musician Brandy in another of the network's sitcoms, "Moesha". Eve's series was created as part of the network's attempt to appeal to a younger demographic. After being picked up, the show was renamed "Eve" to attract the rapper's fans. It was set in Miami, but filmed at Sunset Gower Studios in Hollywood. Eve has stated that she was intimidated at first by the process of preparing for and filming a sitcom, and she would later regret not fully committing to her character. The show aired on UPN in its original run, and later on TV One. UPN had promoted "Eve" as part of its new comedy block, one of four new comedies developed by the network.