Ten years later, in 1933, Earle was informed that a block of land, the same land that he had been interested in years earlier, was for sale. Seizing the opportunity, he sold his St. John’s farm and immediately purchased the farmland in the Humber Valley. In the summer of 1933, he hired a group of men from Corner Brook to build a house, and with the help of some men that came with him, he cleared the land by hand and capstan. They built bridges and barns and planted vegetables. The flat fertile land and the temperate climate provided ideal conditions for growing such crops as potatoes and carrots. Earle decided to call this part of the Humber Valley, Pasadena, in honour of his wife, who had once lived in Pasadena, California, and also in honour of their marriage, as that is where they were married. The name Pasadena is derived from an Ojibwa (or Chippewa) word meaning "valley", "valley town", "key of the big valley", or "crown of the valley", depending on which expert you ask.