Meanwhile, "What Time Is Love?" was generating acclaim within the underground clubs of continental Europe; according to KLF Communications, "The KLF were being feted by all the 'right' DJs". This prompted Drummond and Cauty to pursue the acid house tone of their Pure Trance series. A further Pure Trance release, "Last Train to Trancentral", followed. By this time, Cauty had co-founded the Orb as an ambient side-project with Alex Paterson. Cauty's ambient album "Space" and the KLF's "ambient house" LP "Chill Out" ambient video "Waiting" were released in 1990, as was a dance track, "It's Grim Up North", under The JAMs' moniker.