The Price Is Right is an American game show where contestants made successive bids on merchandise prizes with the goal of bidding closest to the actual retail price of the prize without going over. The show was a precursor to the current and best-known version of the show, which premiered in 1972 on CBS' daytime schedule. This makes "The Price Is Right" one of only a few game shows that have aired in some form across all three of what were then the Big Three television networks.