Keselowski's season got off to a rocky start. During the Sprint Unlimited after starting 4th, running in the top ten for the first few laps and leading a few laps, Keselowski wrecked after slight contact from fellow driver Kyle Larson. He finished dead last in 25th place. Days later, Keselowski led the waning stages of the Daytona 300 in the Xfinity Series event. While leading on the final lap, Keselowski's momentum slowed down which allowed Ryan Reed to pass him for the lead and win the event. Keselowski finished 5th. The race was overshadowed by Kyle Busch's horrific crash with 8 laps to go.