King, Sullivan and the Jacksons' father Joe Jackson (who no longer managed any of his sons by that point) came up with a way to generate additional revenue from ticket sales. Those wishing to attend would have to send a postal money order for $120 ($ in modern dollars) along with a special form to a lottery to buy blocks of four tickets at $30 apiece (US$ in dollars), ostensibly to curtail scalpers. Upon receipt the money was to be deposited into a standard money market account earning 7% annual interest; it would take six to eight weeks for the lottery to be held and money to be refunded to the unsuccessful purchasers. Since only one in ten purchasers would win the lottery and receive tickets, there would be more money in the bank for that time period than there were tickets to sell, and they expected to earn $10–12 million in interest.