A month later, Motorola unveiled the Droid, Verizon Wireless's first Android phone, which was released on November 8, 2009. Backed with a marketing campaign by Verizon, which promoted the device as a direct competitor to the iPhone with the slogan "iDon't," "Droid Does," the Droid was a significant success for Motorola and Verizon. Flurry estimated that at least 250,000 Droid smartphones had been sold in its first week of availability. "PC World" considered the sales figures to be an indicator of mainstream growth for the Android platform as a whole. The Droid was also named "Gadget of the Year" for 2009 by "Time". Other "Droid"-branded devices would be released by Verizon, although not all of them were manufactured by Motorola.