After assuming power in 2003, Erdoğan's government embarked on a sweeping reform program of the Turkish healthcare system, called the Health Transformation Program (HTP), to greatly increase the quality of healthcare and protect all citizens from financial risks. Its introduction coincided with the period of sustained economic growth, allowing the Turkish government to put greater investments into the healthcare system. As part of the reforms, the "Green Card" program, which provides health benefits to the poor, was expanded in 2004. The reform program aimed at increasing the ratio of private to state-run healthcare, which, along with long queues in state-run hospitals, resulted in the rise of private medical care in Turkey, forcing state-run hospitals to compete by increasing quality.