The station's original construction permit, for operation on UHF channel 49, was issued by the Federal Communications Commission (FCC) in 1994 under the call letters W49BO; the permit was held by Krypton Broadcasting, who intended to operate the station as a repeater of Birmingham independent station WABM (channel 68). Channel 49 first signed on the air in 1998 as WJRD-LP, broadcasting on UHF channel 49. It originally operated out of studio facilities located on Jug Factory Road in Tuscaloosa, that formerly housed the operations of WDBB (channel 17) until the shutdown of its news department in December 1995. The station became a charter affiliate of Pax TV (now Ion Television) when the network launched on August 31 of that year; in August 1999, WJRD-LP became the secondary Pax TV outlet for the Birmingham–Tuscaloosa–Anniston market, when the network's parent company Paxson Communications (now Ion Media Networks) converted its CBS affiliate in Gadsden, WNAL-TV (channel 44), into a Pax owned-and-operated station under the callsign WPXH-TV.