Most external urban areas with high pedestrian traffic show high incidence of casual chewing gum discard. In 2000 a study on Oxford Street, one of London's busiest shopping streets, showed that a quarter of a million black or white blobs of chewing gum were stuck to its pavement. Gum removal from city streets, or even famous landmarks, can be a costly effort; in Rome, 15,000 pieces of chewed gum are discarded on a daily basis and the removal of each piece costs the city one euro. However, likely as a consequence of Singapore's ban, Singapore's pavements are, perhaps uniquely amongst modern cities, free of gum.