The Gulf logo is still used around the world by various businesses. GOI uses it for their marketing activities to focus on the sponsorship of motor sport teams including MotoGP team Aprilia Racing Team Gresini for the 2019 season and Formula 1 team McLaren for the 2020 season. This sponsorship is used across the world by Gulf distributors, alongside local activity demonstrating the GOI company ethos of "your local global brand". In 2009, the clothing store chain Old Navy began selling T-shirts bearing the old Gulf logo, along with the former logos of Standard Oil and Chevron.