Bharuch derives its name from the great sage Bhrigu. The original name of Bharuch is 'Bhrigukachchha'. Bhrigu Rishi was one of the ten sons of Lord Brahma. There is also a story which indicates that Bhrigu along with his kin asked for temporary access to Bharuch which then belonged to Lakshmi since Bharuch is located on the banks of river Narmada also known as Rudra Deha. Chanra Mauli Mahadev is the Kul Devata of Bhargavs of Bharuch. Bhrigu never left the place and the Ashram of Brighu Rishi is located on the banks of Narmada.