In Case of Emergency (ICE) is a programme that enables first responders, such as paramedics, firefighters, and police officers, as well as hospital personnel, to contact the next of kin of the owner of a mobile phone in order to obtain important medical or support information (the mobile phone must be unlocked and working). The phone entry (or entries) should supplement or complement written (such as wallet, bracelet, or necklace) information or indicators. The programme was conceived in the mid-2000s and promoted by British paramedic Bob Brotchie in May 2005. It encourages people to enter emergency contacts in their mobile phone address book under the name 'ICE'. Alternatively, a person can list multiple emergency contacts as 'ICE1', 'ICE2', etc.