On November 1, 2010, Family Broadcasting Group appointed two former area television veterans as its top executives—Vince Orza (former president and CEO of Eatery's Restaurant Management, and two-time candidate for Governor of Oklahoma) was appointed as its president and CEO, and Jerry Hart was named its vice president and operations manager (Orza had earlier announced on October 21 that he would step down as dean of the Meinders School of Business at Oklahoma City University, shortly before he accepted the position); Orza and Hart had worked together at ABC affiliate KOCO-TV (channel 5) as an anchor and production manager, respectively, during the 1980s. That month, Orza began appearing in a promotional campaign that aired on the station, seeking opinions from viewers on programming changes that KSBI should make. The station also divested some of its translators; six were converted into repeaters of former sister station KXOC-LP, while two others based in Enid and Stillwater continued to rebroadcast KSBI's signal. It also began a gradual rebrand under the moniker "OK52"; the "OK52" and "KSBI 52" brandings were both used by the station until May 23, 2011, when KSBI started using the "OK52" branding full-time, before reverting to simply identifying by the KSBI call letters in March 2012.