Philip Morris would no longer be involved, but the entire production had been turned over to a new producer. Furthermore, while it was previously made known through Philip Morris' announcement that the concert would be free to smokers who signed up through a promotional website known as The Red List at [https://web.archive.org/web/20080501171209/http://marlboro.ph/], the change in producers meant that tickets would no longer be free but made available to anyone who purchased them. It was later revealed that Radiohead Media Solutions, Inc., MTV Philippines, Fox International Channels Philippines, Smart Communications, Musiko Records, Greater East Asia Music & Sony BMG Music Entertainment (also known as Sony Music Philippines Inc. & BMG Rights Management) have taken over the event.