Paparizou joined the new marketing trend of releasing albums with Sunday newspapers; on 28 March her fifth studio album "Giro Apo T' Oneiro" was released in the Greek newspaper "RealNews", with a physical release the next day in standard and deluxe editions featuring a video. Eleven days later, the album had achieved total shipments of 140, 000 units physically and via the newspaper. Newspaper shipments are not taken into consideration by IFPI, however; in a radio interview in August 2010, Paparizou said that the album had sold enough physical copies to be certified Platinum by IFPI. On 6 November 2010, Paparizou was awarded platinum certification, with shipments of at least 12,000 units of "Giro Apo T' Oneiro" by IFPI Greece at the grand opening of the new Metropolis music store at The Mall Athens. The tracks "Tha 'Mai Allios", "An Isouna Agapi", "Psahno Tin Alitheia" and "Girna Me Sto Htes" were released as singles. "Tha 'Mai Allios", released a year before the album, became the singer's first advertisement for the soft drink brand Ivi's. Paparizou won the MTV Europe Award for Best Greek Act, and received a preliminary nomination for the Best European Act but finished sixth, missing the official nominations by one spot. The video for "Tha 'Mai Allios" won the MAD Video Music Award for Video of the Year and was nominated for Best Pop Video, while the video for "An Isouna Agapi" won the award for Sexiest Video and received nominations for Female Artist of the Year and Artist of the Year.