The new band managers also shot a short promotional movie for The Who in 1964 which they would sometimes show at the Who's live performances, before the band would take to the stage. Drawing from their filmmaking backgrounds, the duo also began to focus on the Who's stage show. They sent the band for lessons on how to apply stage makeup, and began to insist that the band have control of its own stage lighting during shows, which was virtually unheard of at the time. On occasion, Stamp and Lambert even became part of the act themselves; during one performance in 1966 they lit and tossed fire bombs onto the stage as the band played.