"When Apple first launched the Macintosh—its original cult product—it produced a famous 1984 Super Bowl commercial that depicted a young woman throwing a sledgehammer through a giant screen, on which a Big Brother-like face is speaking; the screen explodes, the Orwellian drones are liberated, and Apple's message to the IBM monoculture of the day came through loud and clear. We're a long way from 1984. But Victor's rubber mallet, watched by the world, should be familiar enough to make Apple squirm, just a little." - The Globe and Mail