Citing examples ranging from Playboy Bunny merchandise for women to the moral panic of rainbow parties, Levy argues that American mass culture has framed the game so perversely that young women now strive to be the "hottest" and "sexiest" girl they know rather than the most accomplished. Although raunch culture is focused on the sex appeal of women, it is solely image-based: "It's about inauthenticity and the idea that women should be constantly exploding in little bursts of exhibitionism. It's an idea that female sexuality should be about performance and not about pleasure." Levy argues that in a raunch culture, many women engage in performances of sexuality that are not actual expressions of their sexuality but are designed for the pleasure of the male observer(s) – or appear as though they are trying to be pleasurable sex objects. Levy describes "hotness" as the degree to which someone is trying to be sexually attractive, regardless of how conventionally attractive they are.