Recording and production work on the debut album took place at Mosfilm Moscow until 10 May 1999, when the debut was finally released. The promotion of "Zemfira" prior to the release included heavy rotation of singles "AIDS" (СПИД), "Arrivederci" (Aриведерчи), and "Rockets" (Ракеты) as well as the video clips for those songs. The band immediately went on tour, starting a tradition of celebrating their beginnings with a summer concert in Ufa while recording their second album "Forgive Me My Love" (Прости Меня Моя Любовь). The group enjoyed popularity from the start, in part because of heavy rotation on radio and television, and in part because a female rocker is a fairly rare and unusual concept for the Russian music scene (which to this day is dominated by scantily-clad female pop singers).