Hebdige’s 1988 book "Hiding in the Light: On Images and Things" is a collection of essays examining the creation and consumption of objects and images, including fashion and documentary photographs, 1950s streamlined cars, Italian motor scooters, 1980s style manuals, Biff cartoons, the Band Aid campaign, pop art, and pop music videos. Hebdige considers their cultural significance and impact on popular taste within the framework of modernity, postmodernity, and popular culture: “The wider questions raised in these debates are addressed throughout this book, but the stress falls on the ‘thing itself’ – and the author concludes that it is only by grounding our analysis in the study of "particular" images and objects that we can counteract the limitations of semiotics, mass culture theory and the vertigo of postmodernism.”