On 6 January 2011 MasterCard Worldwide, the rival of Olympic sponsor Visa, announced the acquisition of the naming rights to the center. It was renamed MasterCard Center effective from 21 January 2011. Nearly five years later, on 16 December 2015, LeTV Sports announced that it has obtained naming rights for the arena. It was officially renamed as LeSports Center on 1 January 2016. Beyond that, LeSports promised to provide a package of intellectual services inside and outside the arena. After the closing of LeTV Sports, the arena was briefly named Huaxi Live. Since September 2017, the Cadillac division of General Motors has owned naming rights for the arena.