In the late 1980s, the Swiss Broadcasting Corporation (SRG SSR) decided that an English-language radio station in Geneva would enhance its international reputation and provide a useful service to the international organizations established in the city. To that end, SRG SSR applied to the Federal Office of Communications for an FM frequency. The first application, made in 1992, was rejected. The application was resubmitted in 1995 and then granted. However, by that time the Federal Office of Communications made it clear that all new radio stations had to be commercial.