1928: Brummie, Oscar Deutsch opens his first Odeon Cinema in nearby Brierley Hill. By 1930, "Odeon" is a household name and the cinemas are known for their maritime-inspired Art Deco architecture. This style is first used in 1930 on the cinema at Perry Barr in Birmingham, which is bought by Deutsch to expand the chain. He likes the style so much that he commissions the architect, Harry Weedon, to design his future buildings. The Odeon cinema chain later becomes one of the largest cinema chains in Europe.