On 29 March 2010 Serebro's official website invited women between the ages of 18 and 30 with a "non-standard appearance (piercings, dreadlocks, braids, tattoos, vivid hair color, etc)" to send in applications to feature in their new video and are invited to do so until 3 April 2010 in preparation for the filming of a new music video which began on 4 April 2010. The title of the song was revealed to be ""Не Время"" (English: "No Time") and was released to radio airplay in Russia on 13 April 2010. The song was written by Maxim Fadeev and the lyrics were written by member Olga Seryabkina. ""Не Время"" was released on 19 April 2010 and its English counterpart, ""Sexing U"", was later released on 18 September 2010.