Mo then visits the head of The Stuff Company, a man named Mr. Fletcher. He tells Mo that the destruction of the mine has not hurt his business, since The Stuff seeps out from many places in the ground, but Mo vows to find those places and get rid of them all. Another man, Mr. Vickers, brings in Mr. Evans, the ice cream mogul with whom he is now working—and who had originally hired Mo to find out about what The Stuff was. They tell him they have come up with a new product that they call "The Taste," which is a mix of 88% ice cream and 12% The Stuff, supposedly enough to make people crave more without it taking over their minds or killing them. However, Mo then brings in Jason, who is carrying a box, and then holds the two moguls at gunpoint. The box is full of pint containers of The Stuff, and Mo forces both to eat them all as punishment for all the lives lost to it, and for their greed. As they do, Rutherford asks, "Are you eating it or is it eating you?" When they finish, Mo and Jason leave them to the approaching police.