Because WNGS failed to begin digital broadcasts on channel 7 after June 12, 2009, local cable providers had an option to no longer carry the station despite WNGS' direct fiber connection to the providers from West Valley. As the Buffalo market stretches west to near Erie, Pennsylvania, east towards Rochester, New York, north towards Toronto, Canada, and several counties in northern Pennsylvania in an area with several varieties of terrain, pay television service is almost a requirement for optimum viewing in outlying areas. This resulted in the Buffalo–Hamilton–Toronto area having one of the highest pay-television penetration rates in the Northeast. Very few households watched the over-the-signals of many of the stations, resulting in serious trouble for WNGS if it were unable to continue maintaining its must-carry status. While Daystar's existing analog translator stations could maintain the station's service in the area, WDTB-LP only covered small portions of the city of Buffalo, far from providing market-wide coverage by any means.