In 2004, the first year of Same-sex marriage in Massachusetts, opponents placed constitutional amendments prohibiting same-sex marriage on the ballot in 13 states, and all of them passed. Following the losses, Wolfson helped organize more than a dozen LGBTQ leaders to recommit to the fight, rearticulate the strategy, and renew the call for an expanded national campaign. The outcome of many discussions was a concept paper, drafted chiefly by the ACLU’s Matt Coles together with Wolfson, “Winning Marriage: What We Need to Do”. The concept paper, which became known as the “10-10-10-20” or “2020 Vision,” paper (referencing the group’s aim to win marriage by 2020), was signed by every major LGBT group.