Another point on which the colonies found themselves more similar than different was the booming import of British goods. The British economy had begun to grow rapidly at the end of the 17th century and, by the mid-18th century, small factories in Britain were producing much more than the nation could consume. Britain found a market for their goods in the British colonies of North America, increasing her exports to that region by 360% between 1740 and 1770. British merchants offered credit to their customers; this allowed Americans to buy a large amount of British goods. From Nova Scotia to Georgia, all British subjects bought similar products, creating and anglicizing a sort of common identity.