In December 2004, Lakai's 60th ad, was the first to mention a video in production. The text coming out of Ty's camera read, "Another new video... it just seems weird." It's a tribute to Carroll's infamous response when initially asked about the idea. The next ad with any reference to the video came about a year later in September 2005. The text reads "Another new video... get ready for the Heat Score suckas," thus sparking a long trial and error process of naming the video. In November 2005, ad #71 is released, with Scott Johnston's suggestion of naming it "The Full Flare." This ad comes close to having the chosen name, but it took another five months to evolve into the one that eventually stuck. "I think we were on a tour kicking around names. Carroll was still trying to push 'Lakai or Die,' but no one was feeling that because of the "Zero or Die" video. Someone brought up the "Beware of the Flare" tour video, and I said, 'We blew it. That should have been the name of the official video. We used it on just a tour video.' Then I was like 'full length video. Full Flare. The Full Flare.' They were like all 'that's not too bad. That's a possibility.'" - Scott Johnston. In February 2006, Ad #76, the name "Who Flares?" was thrown out. Ty was not happy about this and the working title "The Full Flare" returned. Next months ad was the first ad to use the triangular color prism that became emblematic for all "Fully Flared" branding. In April 2006, Ad #81 would be the first time the actual name of the video is seen. "Fully Flared" coined by Kelly Bird, which was a morph of "The Full Flare" title Scott Johnston had suggested.