In 1938, Pflueger sailed to Paris with Grover Magnin, head of the I. Magnin department store chain, aboard . The two men investigated French shopping ideas that could be brought back and used at American department stores. Pflueger gained ideas from the ship's famous Art Deco adornments. Magnin and Pflueger went to Venice and Milan as well, but found very little of use to them on their short European trip. The $3 million I. Magnin store on Wilshire (currently the Wilshire Galleria) opened in Los Angeles on February 10, 1939, with an interior completely devoted to Pflueger's concept of luxuriously separate boutique spaces within which individual sales items would receive unique attention. Pflueger's interior was attuned to women's fashions: the ground level floor was laid with rose-beige marble from France, pink velvet counter tops held gloves for trying on, rose-beige leather panels covered the walls of the shoe salon and the same leather served as covering for sofas and chairs that were provided by Neel D. Parker, interior designer and Pflueger's fellow club member from The Family. Grover Magnin continued to work with Pflueger on three more stores into the 1940s.