The music video for "All Is Full of Love" was directed by Chris Cunningham. Björk was impressed by Cunningham's original music videos for IDM musicians Autechre, Squarepusher, and Aphex Twin, and by his clear lines, science fiction inclinations, and discordant imagery. This resulted in Björk contacting him to meet at his London office; she brought a Chinese "Kama Sutra" as a guide to what she wanted. Cunningham had also associated the track with sex upon hearing it, but could not figure out how to make the video explicit yet broadcastable. Björk said: "I think the only thing I said was that I thought it was very white [...] and I'm trying to describe some sort of a heaven. But I wanted also to have the other level there, there would be lust, it wouldn't be just clean." She complemented saying she mentioned that the video should be "white" and "frozen", and then it "melts because of love" and "making love".