During the second world war and in the 1950s, Sydney Road came alive with late night shopping. This included late night shopping parades with floats. The construction of the Barkly Square shopping complex immediately to the east of Sydney Road in the 1980s coincided with a decline in the success of the strip. The Sydney Road Brunswick Association was formed in the early 1990s to provide a focus for action to revive the strip, utilising a range of community development and marketing techniques.