It started on Saturday afternoon at 3:30. The sun was unusually hot, magnified by the tropical humidity and asphalt. Local thermometers measured 40 degrees Celsius (104 F). As the procession moved down the streets of the different neighborhoods, spectators noted that even elderly participants who were being affected by the strong sun were not dropping out, but continued the entire 7 km. Many walked carrying signs and banners honoring the child. Front and center of the marchers were João Hélio's parents.