The Corner is the commercial district abutting the main grounds of the University of Virginia along University Avenue. This area is full of college bars, eateries, and University merchandise stores, and is busy with student activity during the school year. Pedestrian traffic peaks during the University's home football games and graduation ceremonies. Much of the University's Greek life is on the nearby Rugby Road, contributing to the nightlife and local bar scene. West Main Street, running from the Corner to the Downtown Mall, is a commercial district of restaurants, bars, and other businesses.