In early 2017, he starred in E.L. Katz's dark comedy "Small Crimes" which premiered at South by Southwest film festival on 11 March 2017, to positive reviews. Coster-Waldau then appeared in the Danish film "3 Things", a thriller about a prime suspect of a bank robbery who negotiates the terms of his witness protection deal. He starred in Roman Waugh's prison film "Shot Caller," which premiered at the Los Angeles Film Festival on 16 June 2017. Since January 2018 he has been the L'Oréal Paris global spokesperson for the company's Men Expert line of products.