In the early-to-mid 1950s, the Yankee Network continued doing what it had become known for: providing local news, daytime programs aimed at housewives, music from local orchestras, and live sports broadcasts. Among the most popular personalities on the Yankee Network during this time were Bill Hahn and Ruth Mugglebee, who hosted a daily homemaking and cooking show (in 1955, Bill Hahn got a different female co-host, Duncan MacDonald; news commentator and (print reporter) Bill Cunningham; and Louise Morgan, who had begun her career on radio at WNAC in 1943 and was now also seen on WNAC-TV hosting a fashion and celebrity interview program. In the summer of 1953, WNAC in Boston was able to switch to a better dial frequency, after Lawrence, Massachusetts radio station WLAW (owned by the "Lawrence Eagle and Tribune" newspaper) decided to cease broadcasting, and its owner, Irving E. Rogers, sold the station. WLAW had been occupying 680 kHz with 50,000 watts, while WNAC had been at 1260 kHz with 5,000 watts. Thanks to the sale of WLAW, the higher powered 680 frequency became available and WNAC moved there; the 1260 AM frequency was purchased by Victor C. Diehm, a station owner from Hazelton, Pennsylvania, and christened WVDA. After operating station WVDA in Boston, Diehm would later go on to become president of the Mutual network.