Friedman held his first solo exhibition in 1991 at Feature in New York. Three years later, he made his international debut in an exhibition at the Galleria Rauicci/Santamaria in Naples, Italy and the Galerie Analix in Geneva, Switzerland. His affiliation with Feature at this time led to a relationship with curator Robert Storr, which led to an exhibition in the Elaine Danhessier Project Series at MoMa in the spring of 1995 in tandem with Bruce Nauman's "Retrospective." Friedman was the 50th artist in the series, which focuses on emerging artists. An interview with Storr at this time yielded important information about Friedman’s process and circular logic.