The population of Ninove has steadily grown and the city has become an attractive centre for commercial, recreational and economical activities in the area, and plays host to a popular annual Volkswagen show every March, specifically for air-cooled vehicles, i.e. Beetles, Camper-vans, Type 3's, 4's etc. The opening of a shopping mall in the centre of the city, as well as new sport and cultural infrastructure, and the construction of many residential apartment buildings have made Ninove a growing competitor for nearby Aalst and an ideal living-place for many commuters who work in nearby Brussels.