On June 5, "The New York Times" ran a major story about the studio, declaring: "Participant Media, the film industry's most visible attempt at social entrepreneurship, turned seven this year without quite sorting out whether a company that trades in movies with a message can earn its way in a business that has been tough even for those who peddle 3-D pandas and such." Author Michael Cieply noted that "The Beaver", Participant's latest released, cost $20 million but had garnered just $1 million in gross box-office sales after a month in theaters making the film a "flop". The company's biggest success to date, the newspaper noted, was 2007's "Charlie Wilson's War" ($66.7 million in gross domestic box office revenue). Skoll was quoted as saying that he had poured "hundreds of millions to date the company, with much more to follow", and that the studio had yet to break even. Skoll and Berk, however, noted that Participant Media performs slightly above-average when compared to similarly-sized peers. The advantage came in three areas: home video sales, the company's long-term attempts to build social movements around its films, and its stake in Summit Entertainment (which allowed it to win more favorable distribution terms).