This exploitation of technological innovations is not a novel concept for this group. In the early 20th century, with the emergence of film technology, the KKK created their own film companies and produced films like "The Toll of Justice (1923)" to spread their message. Then, a century later, with the rise of digital technologies, the KKK adapted to the changing media landscape to become a digital movement. They not only adapted to the digital age, but also found vulnerabilities through which they could most quickly and efficiently insert their ideologies. Examples of this included strategic domain names and hidden propaganda content.