Because of the incident and the exposure Montreux received when "Smoke on the Water" became an international hit, Deep Purple formed a lasting bond with the town. The song is honoured in Montreux by a sculpture along the lake shore (right next to the statue of Queen frontman Freddie Mercury) with the band's name, the song title, and the riff in musical notes. The new casino in Montreux displays notes from the riff as decoration on its balustrade facing the gambling hall.