Raghavendra owns a provisional store and is the eldest among four brothers, and all live together in a home along with their parents Rama Chandraiah and Janakamma. Raghavendra is widely respected by everyone in the family and was responsible for bringing back their family to a good state after financial troubles a few years back where he also loses his love Padma, who got engaged to him but got cancelled by Padma's parents who reject Raghavendra on the basis of poverty. Now, Raghavendra marries Anjali, who is a lot more responsible and kind to everyone. Vishnu is the second son in the family who assists Raghavendra in managing their provisional store. He is innocent and marries his relative Kalyani who is Padma's younger sister, but she is short-tempered and picks up quarrels often. Chinna is the third son in the family, and he goes to college where he falls for his classmate Kaveri, who is the only daughter of a rich arrogant man named Govardhan Chowdary. Vamsi is the youngest son and studies in college.