In January 2018, Minos Emi/Universal announced that 'Etsi ki Etsi' is Paparizou's new single, and thus the successor of her Smash hit 'An me dis na kleo'. The mid-tempo song peaked at Number 5 on Official Greek Airplay. According to the Greek Media, the song 'Etsi ki Etsi' was regarded as the 2nd most played song in the radio by a Female Artist for the year (1st being 'An me dis na kleo'), making Paparizou the most radio played Female Artist in Greece/Cyprus for 2018.