In the early 1970s, a strange graffito started to appear on campus. A picture in the 1973 yearbook shows "Moe Loogham Is Coming!" spray-painted on the plywood walls surrounding the School of Engineering building construction site at Binghamton University, which was then known as Harpur College. From the mid-1970s onward, Moe Loogham was referred to frequently on WHRW's programs, in station publications, and all around campus. In fact, Moe's name has been seen in such diverse locations as at the top of the Washington Monument and in downtown Prague.