Burns' first term was an abbreviated two-year stint; he was thereafter re-elected four times, the longest consecutive stint of any mayor in the city's history. During his time in the mayor's office, he oversaw massive growth in Jacksonville. He promoted the city around the world in an attempt to lure international investments and to get corporations to relocate offices to the city. He commissioned the production of a slide show called "The Jacksonville Story". Hundreds of audiences around the world saw it. The American National Exhibit showed a film version in the Soviet Union. Burns personally made presentations at The Hague and in Israel. He made "The Jacksonville Story" known from coast to coast, and so was Jacksonville's mayor.