"Mirror's Edge" was first revealed to be in development when an image of Faith holding a pistol was released in June 2007. The game was formally announced by Electronic Arts at E3 in July 2007, where DICE stated that they wanted to bring innovation to established first-person mechanics. A video featuring in-game footage was presented at the Game Developers Conference in February 2008, while a playable demonstration of the game was showcased at E3 in July 2008. At that year's E3 Game Critics Awards, "Mirror's Edge" won Best Original Game. New in-game footage showing a portion of the game's third level was subsequently presented at the Games Convention in Leipzig, Germany in August 2008. To stimulate interest in the game's universe, Electronic Arts partnered with WildStorm to produce a six-issue comic book adaptation drawn by artist Matthew Dow Smith and written by Pratchett. A demo comprising a small portion of the game was released on the PlayStation Network and Xbox Live services in October 2008. If the game was pre-ordered at certain retailers, buyers could gain access to a time trial portion of the demo and get a "Mirror's Edge" T-shirt by Fenchurch.