A new decade brought many changes to the now 21-year-old shopping center. The first was Papaya Clothing, who opening a new story on the mall's first level. In 2011, the space formerly occupied by Bed Bath and Beyond became home to Swedish retailer H&M. This was the first location for the chain in the Buffalo Area, with the closest being in Rochester and Toronto. A small part of the former Bed Bath and Beyond space next door also became a location for Anthropologie, a trendy women's clothing and accessory store. A wave of other stores joined the mall that year as well including Fossil, which opened its second area location in a 4,000 sf space on the first floor, Free People, a Philadelphia-based retailer which opened its first Upstate New York location in a 2,000 sf space on the first floor, and