Oldham contrasted the Rolling Stones' independence with the Beatles' obligation to record in EMI's studios, saying it made them appear as "mere mortals ... sweating in the studio for the man". He promoted the Rolling Stones as the nasty counterpoint to the Beatles by having the band pose unsmiling on the cover of their first album. He also encouraged the press to use provocative headlines such as: "Would you let your daughter marry a Rolling Stone?" By contrast, Wyman says, "Our reputation and image as the Bad Boys came later, completely there, accidentally. ... never did engineer it. He simply exploited it exhaustively." In a 1972 interview, Wyman stated, "We were the first pop group to break away from the whole Cliff Richard thing where the bands did little dance steps, wore identical uniforms and had snappy patter."