Emerging in the late 1990s, Gisele Bündchen became the first in a wave of Brazilian models to gain popularity in the industry and with the public. With numerous covers of "Vogue" under her belt, including an issue that dubbed her the "Return of the "Sexy" Model", Bündchen was credited with ending the "heroin chic" era of models. Following in her footsteps by signing contracts with Victoria's Secret, fellow Brazilians Adriana Lima and Alessandra Ambrosio rose to prominence; however, they were unable to cross over into the world of TV, movies and talk shows as easily as their predecessors, due to their foreign accents.