Lew Grade, proprietor of the British commercial station ATV, was familiar with puppet television programmes, having underwritten the various works of Gerry Anderson, while also producing two specials with Henson: "Julie on Sesame Street" and a special on Herb Alpert & the Tijuana Brass. Grade offered a deal to Henson that would result in the latter's programme being produced at the ATV studios in Elstree, England. ATV, as part of the ITV network, would broadcast the programme to other ITV stations in the United Kingdom, and its distribution arm, ITC Entertainment, would handle international broadcasts. Henson set aside his misgivings about syndication and accepted.