KOAC won a 1972 Peabody Award for a program called "Conversations with Will Shakespeare and Certain of His Friends". KEPB-TV in Eugene began operation on February 27, 1990, as Eugene's first public television station, bringing most of Eugene a clear signal for PBS programming from the first time ever. Although KOAC-TV had long claimed Eugene as part of its primary coverage area (Corvallis is part of the Eugene market), it only provided rimshot coverage to most of Eugene itself, and was marginal at best in the southern portion of the city. Most of Eugene could only get a clear picture from KOAC-TV on cable.