A campaign between 1994 and 1996 used the tag-line "The Taste is in Mirinda" with the Blue Man Group. In some markets, including Mexico, the Blue Man Group campaign re-launched Mirinda away from a multi-flavour positioning to a brand solely focused on the orange flavour. The Blue Man Group campaign showed the Blue Man Group competing to drink orange Mirinda and celebrating a successful drink with an open-mouth exclamation of 'Mirindaaaa'. Also in Mexico, Mirinda launched a campaign with the Pokémon anime series aimed at children with a promotion of gadgets with the characters of the manga series.