Kermit has also appeared in a popular meme in which he is shown sipping tea, "one used when you sassily point something out, and then slyly back away, claiming that it's not business". The photo is taken from "Be More Kermit," a Lipton advertisement that aired in 2014, and was adapted into the "But That's None of My Business" meme by African American comedians on the Tumblr blog Kermit the Snitch, making appearances on Twitter, Instagram and Facebook. Charles Pulliam-Moore of the TV station "Fusion" praised "But That's None of My Business" as "a symbol for the comedic brilliance born out of black communities on the internet," but Stephanie Hayes of "Bustle" magazine criticized the memes as racist and obscene.