The BID was established in July 2005 following a ballot of 262 businesses throughout the Broad Street area. With a 92% "Yes" vote, the result is the highest of all BIDs in the UK to date. The current BID term lasts for five years until March 2010. Westside Partnership Limited manage the BID with a board of directors who represent local businesses, property owners and developers, West Midlands Police, Birmingham City Council, the Leisure Forum (representing bars and clubs) and the City Centre Neighbourhood Forum.