In the fall of 2004, Elaine W. Ng took over as editor-in-chief, and eventually purchased and co-published the magazine along with author Simon Winchester in March 2005, effectively re-launching it under the slogan "Today's Art From Tomorrow's World." This marked a dramatic movement in the magazine's design and focus; the editorial content became more journalistic and reader-friendly. In 2006, the first almanac edition of the magazine was released with the goal of covering the past year in Asian art and culture along with profiles and informational listings of each of the 67 countries covered by the magazine.