Interest in according the site some formal protection grew in the early 21st century with the announcement of the Google Lunar X Prize for private corporations to successfully build spacecraft and reach the Moon; a $1 million bonus was offered for any competitor that visited a historic site on the Moon. One team, led by Astrobotic Technology, announced it would attempt to land a craft at Tranquility Base. Although it canceled those plans, the ensuing controversy led NASA to request that any other missions to the Moon, private or governmental, human or robotic, keep a distance of at least from the site.