In 1985, Elliott made history by winning the first ever Winston Million, a million dollar bonus to any driver that could win three out of the four crown jewel races of NASCAR: The Daytona 500 at Daytona, the Winston 500 at Talladega, the World 600 at Charlotte, and the Southern 500 at Darlington. In a year dominated by Elliott, Bill went on to win 11 races (with 4 "season sweeps": Atlanta, Pocono, Michigan, and Darlington) and 11 poles, with three of those 11 wins being in the Daytona 500, the Winston 500, and the Southern 500, earning Bill the "Winston Million Dollar Bonus" and earning him the nickname "Million Dollar Bill".