In November 2004, Electronic Arts (EA) announced their intent to purchase all outstanding shares in DICE at a price of per share, with the deal's closing deadline scheduled for 27 December. At the time, EA owned 18.9% in DICE. Initially, the offer was rejected by shareholders representing 28% of DICE's ownership on 15 December, after which EA adjusted its offer on 20 December, intending to only purchase 44.5% at the same price per share, extending the offer deadline to 20 January 2005. On 25 January 2005, shareholders agreed to the acquisition, and EA raised their ownership in DICE to 59.8%.