With the release of Mauboy's second studio album "Get 'Em Girls", some critics felt that she was becoming an "R&B sexpot". Both the album and its title track also received negative reviews from critics. The music video for the title track was heavily criticised by fans who felt that Mauboy had become too sexy and moved away from her good girl image. Speaking of Mauboy's image for R&B music, Fairfax Media journalist Bernard Zuel said: "It's a problem, matching the personality to a formula. The formula with young women singing modern R&B is that they have to be out there sexually, thrusting physically and vocally. But that's just not who she is." Following the release of her single "Gotcha" in 2012, Miranda Cashin of "Sunshine Coast Daily" noted that it was "a return to the Mauboy knew before the infamous 2010 sexed-up fist-pumping album, "Get 'Em Girls"".