Following his retirement from the game in 1958 he found a new career in broadcasting. Although he will forever be remembered for his celebrated commentary on the 1973 Barbarians rugby match against the touring All Blacks at Cardiff (particularly the commentary of "that try, that golden try") his broadcasting career was far more wide-ranging and influential than that single event would suggest. During his playing days he had already been spotted by the BBC in Wales as a natural talker and communicator, and in 1960, at the invitation of the BBC's Head of Welsh Programmes, Hywel Davies, he joined BBC Wales as Sports Organiser in Cardiff. His exceptional ability as a programme-maker and story-teller briefly took him outside the familiar world of BBC Sport in the mid-1960s, when he spent two years as editor of ITV's current affairs programme "This Week". Returning to the BBC he then produced and edited established TV sports programmes such as "Grandstand" and "Sportsnight With Coleman", and, from 1970, was himself one of the original team captains (opposite Henry Cooper) on the long-running TV quiz "A Question of Sport". In radio he found a natural outlet for his love of music, presenting for a time the BBC Radio 2 series "These You Have Loved".