In addition, Harsin locates the "rumor bomb" within other communication genres, such as disinformation (intentional false information) and propaganda, as rumor has been viewed by others. However, he distinguishes it from these concepts as well, since disinformation is often too associated with government, and propaganda is attempts to control opinion without regard for ethics and accuracy of statement. Similarly, "spin" is a generic term for strategic political communication that attempts to frame or re-frame an event or a statement in a way that is politically profitable for one side and detrimental to another, though at its core it may simply be a red herring (Bennett 2003, p. 130).