In November 2016, the channel's executive board was in talks with NBCUniversal, the parent company of NBC News, for a "strategic partnership". NBCU would acquire 15 to 30% ownership of the Euronews network, would contribute to Euronews content, and facilitate NBC News' expanded operations in Europe. After successful negotiations with the European Commission, who feared that the partnership would result in an "Americanization" of Euronews, the NBCUniversal News Group finally purchased a 25% stake in Euronews in February 2017 for $30 million. NBC News president Deborah Turness was appointed to head up international operations, and incumbent Euronews CEO Michael Peters, who had led it since 2004, became CEO of the new partnership. Both report directly to NBC News chairman Andrew Lack. The resulting partnership became known as Euronews NBC.