Print advertisements from the campaign were published in many mainstream magazines such as "Newsweek" and "Time". These were often traditional advertisements, prominently featuring the company's computers or consumer electronics along with the slogan. However, there was also another series of print ads which were more focused on Apple's brand image than specific products. They featured a portrait of one of the historic figures shown in the television ad, with a small Apple logo and the words "Think Different" in one corner (with no reference to the company's products).