Though McPherson condemned theater and film as the devil's workshop, its techniques were co-opted. She became the first woman evangelist to adopt cinematic methods to avoid dreary church services. Serious messages were delivered in a humorous tone. Animals were frequently incorporated. McPherson gave up to 22 sermons a week, including lavish Sunday night services so large that extra trolleys and police were needed to help route the traffic through Echo Park. To finance the Temple and its projects, collections were taken at every meeting.