This development in the parish was mostly unchanged until 1950: the Grimsby and Immingham Electric Railway which passed through the northern part of the parish opened 1912; and terraced housing was built on Woad Lane north and south of the station in the early part of the century. Additionally a biscuit factory ("Watmough and Sons Ltd") had been established east of Woad Road, and north of the railway line by the 1930s. Watmough became part of Scribbans and Kemp in 1948 (later known as "Kemps Biscuits", and later became part of United Biscuits).