In the 1990s Maori and Polynesian hip hop musicians grew steadily more popular. Pauly Fuemana as OMC with Alan Jansson took the urban Pacific sound into the world's charts with the multi-million selling "How Bizarre", in 1995. It remains the best-selling song ever recorded in New Zealand. Rapper Scribe became the first to top both the single and album charts at the same time in 2004. Savage became the first New Zealand hip hop artist in history to have a single achieve platinum certification status in the United States with his single "Swing". The track featured in the 2007 film "Knocked Up." Many top hip hop artists are signed with Dawn Raid Entertainment, a Polynesian-run record label based in Manukau. Dawn Raid briefly went out of business early in 2007 after financial problems resulting from the expensive production of several albums.