In the 2002 election, Peters performed well once again, campaigning on three main issues: reducing immigration, increasing punishments for crime, and ending the "grievance industry" around Treaty of Waitangi settlements. This message regained much support for both Peters and his party, especially from among the elderly who had in the past backed Winston Peters, and New Zealand First won 10% of the vote and 13 seats. Peters seemed to hope that Labour would choose to ally with New Zealand First to stay in power. However, Clark explicitly rejected this possibility, instead relying on support from elsewhere.