Also in 2018 she was one of several artists who participated in a $100 sale organized by Magnum Photos and Aperture to raise funds for Goldin's opioid awareness group P.A.I.N. (Prescription Addiction Intervention Now)."I’ve started a group called P.A.I.N. to address the opioid crisis. We are a group of artists, activists and addicts that believe in direct action. We target the Sackler family, who manufactured and pushed OxyContin, through the museums and universities that carry their name. We speak for the 250,000 bodies that no longer can."In February 2019 Goldin staged a protest at the Guggenheim Museum in New York over its acceptance of funding by the Sackler family.