The Black Mafia also had their sights on high-up drug dealers and crime leaders. Tyrone Palmer, known as "Mr. Millionaire", was assassinated on Easter Sunday 1972 in Atlantic City, New Jersey by associates of the Black Mafia. Palmer, a big-time cocaine and heroin dealer and the primary Philadelphia area contact for New York City drug dealers, was shot in the face in plain view of 600-900 people at the Club Harlem, by Black Mafia founding member, Sam Christian. Before Palmer's bodyguards could defend themselves, the mafia opened fire in the club, wounding 20 people. In addition to Palmer, three women and one of Palmer's bodyguards were killed.