In November 2009, TransLink introduced cashless tickets during peak times, only accepting only go cards and pre-purchased paper tickets in an effort to improve service efficiency. In late 2009, TransLink scrapped monthly and weekly paper tickets, with plans to eliminate paper tickets by the end of 2010. On 4 January 2010, to encourage the use of the go card, off-peak discounts and a direct debit top-up option were introduced. At the same time, TransLink increased fares and also announced fares would increase by a further 45% over the following three years.