When he finished recording, there was no sign that the album would perform any differently than "Animal Rights". According to Moby, he shopped the record to every major label, from Warner Bros. to Sony to RCA, and was rejected every time. After V2 finally picked it up, his publicist sent the record to journalists, many of whom declined to listen to it. According to Moby's manager Eric Härle, their original goal was to sell 250,000 copies, which was what "Everything Is Wrong", Moby's biggest-selling album at the time, had sold.