The game was originally played in Honolulu Stadium in Honolulu through the January 1975 playing, then moved to Aloha Stadium in neighboring Halawa. In 1997, the then-mayor of Maui County, Linda Lingle, obtained authorization to spend $1.2 million to improve War Memorial Stadium in the town of Kahului on the island of Maui, which then hosted the game for the 1998 through 2005 playings. However, due to poor attendance and reduced revenue, the Hula Bowl returned to Oahu for its 2006 game and stayed at Aloha Stadium through the 2008 playing.