The deli opened several branch locations in the 1980s, including two New Jersey branches in Secaucus and Atlantic City and one in the Washington, D.C. suburbs in Tysons Corner. However, most of these branches have since closed and are no longer in operation. One, in Beverly Hills, California, was financed by oil billionaire Marvin Davis and designed by restaurant designer Pat Kuleto at a cost of $4 million to be the "best deli in the world", in response to Davis' complaint that the delis in California were not as good as those in New York.