Moe appears to be an enigmatic folk legend whose name is derived from the name of a social club at a Hicksville, Long Island high school. (Moe's last name is believed to be a re-working of the name of the Rolling Stones' record producer, Andrew Loog Oldham). First word of Moe came to the third floor of the dormitory Delaware Hall on September 10, 1970. He was thought of more as the "Bringer of all Rightness" than anything else. In ensuing months, "Men (and Women) of Moe" would engage in "slapping missions" where simply-printed stickers with the words "Moe Loogham is Coming!" printed on them in plain block letters would be pasted in prominent locations on and off campus (like Lecture Hall-1, a popular meeting place for classes and student organizations on the Binghamton University campus).