On 18 April 2011, Pirate Bay temporarily changed its name to "Research Bay", collaborating with P2P researchers of the Lund University Cybernorms group in a large poll of P2P users. The researchers published their results online on "The Survey Bay", as a public Creative Commons project in 2013. In January 2012, the site announced "The Promo Bay"; "doodles" by selected musicians, artists and others could be rotated onto the site's front page at a future date. Brazilian novelist Paulo Coelho was promoted, offering a collection of his books for free download. By November, 10,000 artists were reported to have signed up. TPB preserves a dated collection of exhibited logos. On 2 December 2012, some ISPs in the UK such as BT, Virgin Media, and BE started blocking "The Promo Bay" but stopped a few days later when the BPI reversed its position.