Between 1968 and 1970, Taylor had a major role in the company's activities, leading the publicity campaigns for the band's projects and for those of the other artists signed to Apple Records. Among these, he helped stage Lennon and Yoko Ono's 1969 campaign for world peace. He is named in the lyrics of Lennon's song "Give Peace a Chance", along with Tommy Smothers, Timothy Leary and Norman Mailer, who like Taylor were all present at the recording of the song. In March 1970, Taylor commissioned the young photographer Les Smithers to photograph Badfinger, a rock band signed to Apple Records. That portrait has now been acquired by the National Portrait Gallery.