Rohlfs designed and made furniture for his family's use as early as 1888, but he did not commence his decade-long career as a professional furniture maker until 1897. Rohlfs had no professional training as a furniture maker. By century's end, Rohlfs had set up a shop on Washington Street in downtown Buffalo and began producing examples of what he called "artistic furniture" or the "Rohlfs style." Starting in 1899, Chicago retailer Marshall Field advertised and offered furniture and other decorative objects by Rohlfs, but sales fell short of expectations.