Harte Hanks was formerly associated with the publication of weekly shopper publications, with a circulation at one time of 13 million weekly in 1,100 separate editions of "The PennySaver" and "The Flyer" in California and Florida, respectively. The company sold "The Flyer" to Coda Media in 2012, having owned it since 1983. "The PennySaver" and website PennySaverUSA.com, a nationwide network of local advertising content online for consumers and businesses, were sold to OpenGate Capital in 2013. Harte Hanks had owned the publication since 1972.