In 1991 the managing director of the GER (1989) Ltd. stated that he had raised much of the required finance and that the company intended to provide a regular passenger train service over the line by 1993. About 400 commuters a day were expected to use the service. Plans were also announced for special excursions such as shopping trips to London and summer seaside services. The plans included providing a hotel and conference centre at Dereham, along with a public house and shopping arcade.