In 1991, "Aksyon Ngayon (Action Now)", the first-ever program on AM radio devoted solely to public service was created. First anchored by Korina Sanchez and Ted Failon, "Aksyon Ngayon" instantly soared to the top of the ratings list. Because of the thousands of less-fortunate listeners flocking the station asking for assistance from the program, the executives decided to create DZMM Public Service Center, the first-ever separate office exclusively created for public service by a local AM station. However, "Aksyon Ngayon" aired its final broadcast on December 30, 2016, and was replaced by "ABS-CBN Lingkod Kapamilya sa DZMM", hosted by Julius Babao and Bernadette Sembrano.