El Masri broke the National Rugby League point scoring record for a single season with 342 points (16 tries and 139 goals) in the 2004 season. He then played for Canterbury on the wing in their 2004 NRL grand final victory over cross-city rivals the Sydney Roosters, scoring a try and kicking two goals. As 2004 NRL premiers, the Canterbury-Bankstown Bulldogs faced Super League IX champions, Leeds, in the 2005 World Club Challenge. El Masri played on the wing, scoring two tries and kicking four goals in the Bulldogs' 32–39 loss.