With his warm sense of humor, articulate editorial pen, and uncommon sense approach to life, White soon became known throughout the country. His "Gazette" editorials were widely reprinted; he wrote stories on politics syndicated by the George Matthew Adams Service; and he published many books, including biographies of Woodrow Wilson and Calvin Coolidge. "What's the Matter With Kansas?" and "Mary White" (a tribute to his 16-year-old daughter on her death in 1921) was his best-known writings. Locally he was known as the greatest booster for Emporia.