The Lake Bluff Camp Meeting Association was formed and Rockland was renamed "Lake Bluff." The Association planned a resort that would provide not only religious activities but also social, cultural, educational and recreational programs. From the beginning, the Camp Meeting was successful at bringing in well-known personalities of the time, such as Frances Willard and Mrs. Rutherford B. Hayes. Summer visitors were attracted to Lake Bluff to enjoy the beach and ravines and participate in the Camp Meeting activities. A 10-acre lake in the center of town, Artesian Lake, provided additional recreational opportunities.