The U.S. Surgeon General Luther Terry issued a detailed report saying that cigarette smoking was a health hazard on January 11, 1964. In June 1964, the Federal Trade Commission (FTC) announced several new requirements of the tobacco industry. Beginning on January 1, 1965, the tobacco industry would have to put health warning labels on their cigarette packages and that starting July 1, 1965, similar health warnings would be required in their advertisements. The tobacco industry fought back with an aggressive lobbying effort on Capitol Hill and a public relations campaign that included brochures such as "Tobacco—a vital U.S. Industry," stressing the economic importance of the industry and its contributions to federal revenues.