KLF Communications releases were distributed by Rough Trade Distribution (a spinoff of Rough Trade Records) in the South East of England, and across the wider UK by the Cartel. As Drummond and Cauty explained, "The Cartel is, as the name implies, a group of independent distributors across the country who work in conjunction with each other providing a solid network of distribution without stepping on each other's toes. We are distributed by the Cartel." When Rough Trade Distribution collapsed in 1991 it was reported that they owed KLF Communications £500,000. Plugging (the promotion to TV and radio) was handled by longtime associate Scott Piering.