Devgn's production company Ajay Devgn FFilms, was established in 2000. The company's first film was "Raju Chacha", (2000) starring Devgan and Kajol. In 2008, Devgn made his directorial debut and co-produced "U Me Aur Hum". Devgn was part of the drama film's team of four writers. The film tells the story of a woman (Kajol) who has a very weak memory and even forgets her own husband. Taran Adarsh, a film critic, described it as "a well-made, absorbing love story that's high on the emotional quotient."