In 2012, Mercedes-Benz CEO Dieter Zetsche stated that the company is planning to open a new factory in North America with many industry insiders suggesting the plant would be in Mexico. In 2012, Mercedes-Benz Mexico Co-President Bruno Cattore announced that the company was planning to build a new factory in Mexico. In 2012 Mercedes-Benz stated that they were planning with Nissan to build the new plant adjacent to Nissan's plant in Aguascalientes, Mexico with which it would also produce models for Nissans luxury brand, Infiniti. The new plant's goals are to satisfy the growing demand of Mexican and South American luxury car markets and to take advantage of Mexico's free trade agreements with the United States, Mercedes-Benz's second largest market. Mexico is Mercedes Benz's second fastest growing major market with a growth rate of 29.9%, behind only Japan at 38.5%.