A landmark observation tower for the public was proposed for the Eastside area. Originally, there was a proposal named ""The Needle"" which would be of a substantial height however this was dismissed as a vision. A serious proposal was put forward in September 2007 with the unveiling of VTP200. A public consultation regarding the later design for the observation tower was announced before pursuing a planning application. The VTP200 proposal was for a 200-metre tall "VerTiPlex", the tallest observation tower in Britain, designed by RTKL to be a "bold and dynamic icon for Birmingham and the West Midlands in the 21st Century". The tower would have consisted of three rides including an eight-person vertical drop free falling lift, a see-saw peering over the edge of the tower at 125 metres high and 20 flight trainers spinning around the tower 110 metres up it. As well as rides other extreme activities were proposed including a "Walk of fear", the ability to climb to the top of the tower, a sky jump descending 100 metres and the UK's highest controlled bungee jump. In its first year the VTP200 was projected to have received 1.05 million visitors.