Some artists and unrelated businesses have complained that Apple's advertisements use their ideas. A 2005 iPod campaign starring rapper Eminem, called "Detroit", was criticized for being too similar to a 2002 advertisement for Lugz boots. A 2006 television advertisement was made by a director who had also made music videos for an American band, and the ad was criticized for being too similar to the music videos. Artist Christian Marclay denied Apple the rights to his 1995 short film "Telephones" to market Apple's iPhone, but Apple ran an ad during the 2007 Academy Awards broadcast that "seems like a tribute" to Marclay's experimental film. In July 2007, Colorado-based photographer Louie Psihoyos filed suit against Apple for using his "wall of videos" imagery to advertise for Apple TV. Apple had allegedly been negotiating with Psihoyos for rights to the imagery, but backed out and used similar imagery anyway. Psyhoyos later dropped the lawsuit. Generally, copyright law prohibits copying specific expressions, but does not prohibit adapting ideas for other purposes, including as a tribute through allusions to works created by the honored artist. However, even when legal, the artists and companies may be annoyed by it or have preferred to have received the financial and other benefits of a formal partnership.