On April 14, 2008, the morning show of rival radio station KDND began to advertise on their station that they were going to give away the location of the $25,000. KDND, owned by Entercom, not CBS like The Zone, used a full day worth of advertising promoting a contest on another radio station. The following morning, April 15, KDND's morning show spent the entire 7:00am hour reading the then-expired contest rules on the air. The reasons for doing this were not completely clear.