The Great Fire of Ilfracombe started at 12:40 am on the night of 28 July 1896 in the basement of Mr William Cole's ironmongers and furniture shop on the corner of Portland Street and Fore Street. The local volunteer fire brigade had it under control by the following morning. The firebrigade's entire equipment was a manual Merryweather engine, a hose-reel cart and one telescopic ladder on wheels. In total thirty five houses and business premises and their contents were destroyed. Later that year the fire brigade crew were presented with medals and £2 each at a dinner in their honour at the Royal Clarence Hotel. The damage was estimated at the time at between £80,000 and £100,000.