The BSA's stated purpose at its incorporation in 1910 was "to teach patriotism, courage, self-reliance, and kindred values." Later, in 1937, Deputy Chief Scout Executive George J. Fisher expressed the BSA's mission: "Each generation as it comes to maturity has no more important duty than that of teaching high ideals and proper behavior to the generation which follows." The current mission statement of the BSA is "to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law."