Trade in the town centre declined between 1985 and 1990 as the Merry Hill Shopping Centre some away at Brierley Hill was developed, although not as severely as it declined in Stourbridge and in particular Dudley. The only high-profile casualty was the J Sainsbury supermarket, which closed in 1992 due to the popularity of the store which had opened at Merry Hill three years earlier to succeed the Dudley store – combined with the onset of the recession at the start of the 1990s.