The BiiN effort eventually failed, due to market forces, and the 960MX was left without a use. Myers attempted to save the design by extracting several subsets of the full capability architecture created for the BiiN system. He tried to convince Intel management to market the i960 (then still known as the "P7") as a general-purpose processor, both in place of the Intel 80286 and i386 (which taped-out the same month as the first i960), as well as the emerging RISC market for Unix systems, including a pitch to Steve Jobs for use in the NeXT system. Competition within and outside of Intel came not only from the i386 camp but also from the i860 processor, yet another RISC processor design emerging within Intel at the time. Myers was unsuccessful at convincing Intel management to support the i960 as a general-purpose or Unix processor, but the chip found a ready market in early high-performance 32-bit embedded systems.