On July 6, 2020, Genius Brands acquired exclusive worldwide rights to use Lee’s name, physical likeness and signature from POW! as well as licensing rights to his name and over 100 of POW!'s original IPs. The assets were to be placed under a new joint-venture with POW!, called Stan Lee Universe, managed by Genius. Michael E. Uslan was hired to advise Genius on Lee Universe Film and TV projects. Genius then arranged a publishing deal with Archie Comics for the Stan Lee Universe comic book imprint, starting with the "Kindergarten Cop" adaptation title.