Gaara has ranked highly in the popularity polls for the series, continuously placing in the top ten. The last such poll was in 2011, in which Gaara was in 4th place. Several pieces of Gaara merchandise have been released; including key chains, plush dolls and action figures of his Part I and Part II appearance. AnimeCentral listed him as eighth best villain in anime with comments focused on how flashbacks made him a tragic character and at the same time similar to Naruto Uzumaki. Additionally, his fight against Rock Lee was listed as the second best one in anime for exchanges in moves and its conclusion. In 2014, IGN listed him as the third best "Naruto" character when the series ended.