The trade teams did not like the national teams, because they lost the publicity during the most important race of the season, while they still had to pay for the riders' salary. The trade teams used to supply food, transport and lodging for the cyclists during the race, but now the Tour organisation had to pay for all this. To pay for this, the publicity caravan was started. In 1930, only three companies were in that publicity caravan, but it has grown since. The most popular sponsor in the publicity was Menier chocolates, whose advertising manager had advised the Tour organisation to start the publicity caravan; 500.000 fans came to the Tour de France stages early to receive chocolate handouts.