The company continued to expand its social advocacy and outreach efforts in 2008. In January 2008, it joined and made a financial contribution to a $100 million United Nations-sponsored fund which would provide backing for films which combatted religious, ethnic, racial, and other stereotypes. Fueling the company's expansion was the creation of a $250 million fund with Image Nation, a start-up film studio based in the United Arab Emirates which is a division of the Abu Dhabi Media Company. Each company contributed roughly half of the fund's total (although some funding came from loans). Participant and Image Nation agreed to produce 18 films over the next five years, which would add approximately four feature-length films per year to Participant's existing slate. To boost its marketing efforts, the company also hired Jeffrey Sakson as Vice President of Publicity in April 2008. In September 2008, Participant Media and PublicAffairs Books signed a deal under which PublicAffairs would publish four original paperback books designed to expand upon the social messages in Participant's films. The first book to be published under the pact was "Food Inc.: A Participant Guide: How Industrial Food Is Making Us Sicker, Fatter, and Poorer—And What You Can Do About It". The company also founded a new Web site, TakePart.com, to promote Participant Media's films as well as make viewers aware of the social advocacy efforts of Participant's outreach partners. In 2009, the company signed a first look deal with Summit Entertainment.