As of April 2016, 70% of U.S. consumers have EMV cards and as of December 2016 roughly 50% of merchants are EMV compliant. However, deployment has been slow and inconsistent across vendors. Even merchants with EMV hardware may not be able to process chip transactions due to software or compliance deficiencies. Bloomberg has also cited issues with software deployment, including changes to audio prompts for Verifone machines which can take several months to release and deploy software out. Industry experts, however, expect more standardization in the United States for software deployment and standards. Visa and Mastercard have both implemented standards to speed up chip transactions with a goal of reducing the time for these to be under three seconds. These systems are labelled as Visa Quick Chip and Mastercard M/Chip Fast.