Later in his WKRP career, Johnny Fever is approached by a female television producer (Mary Frann) to be a TV DJ for her disco program (based on Merv Griffin's "Dance Fever") "Gotta Dance". "Rip Tide," his TV persona, is money-hungry, disco-loving, chummy with Herb Tarlek, and has a very different voice and personality. In the two-part episode "Dr. Fever and Mr. Tide," a parody of "Dr. Jekyll and Mr. Hyde", Fever becomes Rip Tide during WKRP on-air time (he loses control of who he acts like). He seems to be totally taken over by the Rip Tide persona until Andy Travis decides he would rather have Rip Tide as his morning DJ (causing Johnny to have an existential crisis) and Jennifer Marlowe disowns the sleazy Rip persona. Facing his demons, Johnny, as Rip, goes on TV and defames the industry with accusations of payola and using casting couches, then flips the music to Little Richard, killing off Rip Tide for good.