Andrew Looney soon designed the "Fluxx" card game. Looney Laboratories was launched in 1996 as a part-time home based design company soon adding a nearby storage unit as a warehouse. Fluxx was licensed out to Iron Crown Enterprises to publish. At the 1998 Origins International Game Expo and Fair in Columbus, Ohio, Looney launched its "Aquarius" card game. Proton and Q-Turn were design in 1998–1999. Alison Frane started working at Looney Labs with Fluxx using her artistic abilities. The company's November 1999 weekly web zine officially launched its Mad Lab Rabbit fan demo program.