Master P's No Limit Records label, based out of New Orleans, became quite popular in the late 1990s, though critical success was very scarce, with the exceptions of some later additions like Mystikal ("Ghetto Fabulous", 1998). No Limit had begun its rise to national popularity with Master P's "The Ghetto Is Trying to Kill Me!" (1994), and had major hits with Silkk the Shocker ("Charge It 2 Da Game", 1998) and C-Murder ("Life or Death", 1998). Cash Money Records, also based out of New Orleans, had enormous commercial success beginning in the late 1990s with a similar musical style but utilized a quality-over-quantity business approach unlike No Limit.