Although this led to a certain level of public recognition, it was only after his first live special Live at the Top of the Tower in 2000 that Kay attained mainstream recognition. During this period, he appeared on several chat shows, such as "Friday Night with Jonathan Ross" and "Parkinson", on the latter of which he had previously served as warm-up. It was at this time that production also began on "Phoenix Nights". Subsequent advertisements for John Smith's bitter which imitate the style of "Phoenix Nights" saw Kay develop his catchphrases "'ave it!" and "two lamb bhunas".