Starting in 1958, Bullock's built a series of four shopping centers initially called Bullock's Fashion Square, small, elegant, and open-air, with large Bullock's stores dominating, surrounded by only around 20 or 30 much smaller specialty stores, such as I. Magnin, Desmond's, Mandel's and Silverwoods. The total gross buildable area of Bullock's Santa Ana, for example was , versus only for all the other retailers combined. Bullock's Fashion Square in Santa Ana opened in 1958, followed by a Fashion Square for the San Fernando Valley (later "Sherman Oaks Fashion Square") in 1962, a Fashion Square in Torrance (later called "Del Amo Fashion Square") in September 1966 and Fashion Square in La Habra (which uniquely included a Buffum's branch from the beginning) in April 1968.