As a whole, KX Television has long trailed NBC North Dakota in the ratings by a significant margin; the main stations and their satellites are counted as one station for ratings and regulatory purposes. However, KXMC has historically been well ahead of KMOT in the ratings for the northern part of the market. This was largely because it was the only station airing a full schedule of local news for the northern part of the market. Also, "Good Day Dakota" has recently surged well ahead of NBC North Dakota's "Country Morning Today"—the only time in recent memory that NBC North Dakota has lost consecutive ratings periods in any time slot.