In the mid 1970s, Chegwin moved away from acting, becoming a household name presenting programmes such as "Multi-Coloured Swap Shop" (1976–82), "Cheggers Plays Pop" (1978–86) and, in the 1980s, "Saturday Superstore". As Brown Sauce, he and "Swap Shop" co-presenters Noel Edmonds and Maggie Philbin released the pop single "I Wanna Be a Winner", which reached number 15 in January 1982, and a follow-up single as the Saucers called "Spring Has Sprung". On "Swap Shop" and "Superstore", he was featured in outside broadcasts; on "Swap Shop" they were called Swaparama, appearing at outdoor venues around Britain, where he helped children swap their toys. On "Superstore", Chegwin had a similar role.