Clive Sinclair, reckoning that the market for "executive toys" was not especially sensitive to price, ordered components for 100,000 calculators. The Executive was highly successful, and made 1.8 million pounds profit for Sinclair Radionics. It was well received by both domestic and foreign markets, and worth of Executives were sold in Japan in early 1974 at six times the price of Japanese models. The parts, consisting of the TMS1802 chip, 22 transistors, 50 resistors and 17 capacitors, cost close to , compared with a sale price of close to . The Executive impressed the engineers at Texas Instruments, who had used the same chip to produce a longer and wider calculator that was over three times as thick and a great deal more expensive. In 1974, sales of the Executive were greater than , and Sinclair was producing 100,000 calculators each month, of which 55% were exported.