Inspired by contemporary dance music like Italo house and acts such as Technotronic, their initial concept was to release white label records on Factory and remain an anonymous entity, in contrast to their considerable reputations with The Smiths and New Order. The track "Lucky Bag" and the name Electronic itself are two of the vestiges of this initial approach. In 1989, Pet Shop Boys singer Neil Tennant suggested a collaboration when he heard of the budding partnership through sleeve designer Mark Farrow.