Because of Fox's 1994 acquisition of television rights to the NFL's National Football Conference, the switch made WLUK the unofficial "home" station of the Green Bay Packers after years on WBAY (and two years on WFRV), which became a major ratings draw (during the 1994 season, WGBA was the station of record for the Packers). Unlike the New World Communications stations that converted to Fox affiliates, WLUK carried Fox Kids programming, running it one hour earlier on weekday afternoons from 1:00 to 4:00 p.m. The station ran Fox Kids until the weekday block ended in December 2001 (when it had been pushed back to as early as 10:00 a.m.), and its successor Saturday morning children's blocks known as Fox Box and later 4KidsTV until the latter block ended nationally in December 2008, when 4Kids Entertainment and Fox parted ways due to a contract dispute. By the time 4Kids TV ended its run, Fox permanently discontinued providing network-supplied children's programming, replacing it with the infomercial block "Weekend Marketplace".