Mauboy is known for her good girl image and is considered a role model to young girls and Indigenous communities in Australia. Ed Gibbs of "The Sydney Morning Herald" described her as a "wholesome girl-next-door", while Holly Richards of "New Idea" noted that she "is renowned for her squeaky-clean image and family values." Genevieve Rosen of The Vine wrote that Mauboy's "flawless public image is no farce. Humble, genuinely engaging and passionate about public service, Mauboy, put simply, is really nice." Anna Byrne of the "Herald Sun" observed, "It's clear this endearing unpretentiousness is not a fame facade. In every respect, the pint-sized pop star embodies one of the most elusive qualities of stardom: relatability. It's this genuineness that has seen her star ascend to where she actually is." Fashion has influenced Mauboy's music career and image. Byrne noted that her "fashion choices have mirrored her rise in fame, with her style evolving from shy schoolgirl to confident diva, set to steal the sartorial spotlight." Mauboy cites Jennifer Lopez as her style icon. She has worn dresses designed by Dolce & Gabbana, J'Aton, Steven Khalil and Toni Matičevski, and has appeared on the covers of fashion magazines in Australia, including "Elle", "InStyle", and "Marie Claire". She has also appeared on the cover of "Who" magazine's Sexiest People issue twice; first in 2012 and again in 2016.