In 1965, Taylor left the UK and moved with his growing family to California. There he started his own public relations company, providing publicity for groups such as the Byrds, the Beach Boys and Paul Revere and the Raiders, According to music critic Richie Unterberger, through his time working in Hollywood, Taylor "became, probably, the most famous rock publicist of the mid-'60s". He also encouraged nascent rock journalists to perceive Beach Boys founder Brian Wilson as a musical genius. Using his connections in Britain, Taylor ensured that the Beach Boys' 1966 album "Pet Sounds" received a level of acclaim from UK music critics and Wilson's peers, including John Lennon and Paul McCartney, that had not been forthcoming in the United States.