About 1997, Bellamy had the idea of cable channel for skiing and started work on the concept. He switch to working on a tennis channel concept given the broader audience for tennis. In 2001, the Tennis Channel (TTC) was founded by Steve Bellamy. The channel was launched in Spring 2003. Bellamy had planned to use the Tennis Channel Open, a Tennis Channel acquisition, as the core event as a part of a larger "Tennispalooza". In 2005, Bellamy left to start The Ski Channel.