Between 1985 and 1989 the club entered a 'Rebuilding Era' with an emphasis on junior player development. Ultimately, the strategy proved too successful with several home-grown players subsequently pursuing baseball careers in southern states, where their opportunities were greater. Since 1990, the club has remained competitive. The period between 1990 and 2000 was known as the 'Kendray Era' in reference to Nightcliff's star player who dominated the competition, coached and led the club. During the 1990s, Nightcliff played in seven Grand Finals, winning a further three premierships.