Buckley and Wester, along with Patrick J. Doody and Chris Valenziano, penned the series. They found the format—ten three-minute segments—difficult to manage because each webisode has to work both individually and as part of the overall storyline. However, Wester noted, "We couldn't get too indulgent, we couldn't delve into long conversations. That helps not only with the storytelling but with the comedy... With drama, it takes time to establish an emotional connection with the characters. With comedy, you can jump right in."