In its first year on the struggling ABC network, the show was up against Milton Berle's popular "Texaco Star Theater" and "Reed" ratings were low. ABC nearly cancelled the show, but it was renewed and ratings improved when the show was moved from Wednesday to Thursday nights. The series flourished for the next seven years, ranking #30 in 1961-62 and #16 in 1963–64. In a 1964 interview, Reed said, "We have proved on our show that the public really does want to see a healthy woman, not a girl, not a neurotic, not a sexpot...I am so fed up with immature 'sex' and stories about kooky, amoral, sick women."