"Nob Nation" was reported in the "Sunday Independent" on 20 January 2008 as being Ireland's most popular podcast of the previous year, with figures showing a total of 736,711 downloads on RTÉ.ie between April and December 2007. "Nob Nation" also features prominently on the iTunes free podcast chart. Following a number of complaints about Callan's portrayal of Taoiseach Brian Cowen "swaying and snorting in booze-filled sing-songs about his difficulties in office", the popularity of the slot has "simply exploded" according to RTÉ, with over 250,000 hits each month and making up almost a third of all downloads from RTÉ.ie.