In October 2006, BBC Entertainment replaced BBC Prime in Asian markets, and went on to replace it in other territories during the period 2007–2009. Other channels that were rolled out internationally included BBC Knowledge and BBC Lifestyle, and an international version of CBeebies. The aim of the new launches was to simplify and diversify the BBC Worldwide offering in the digital age. These launches absorbed some channels, such as BBC Food (into BBC Lifestyle), though channels focused on a particular local market (such as BBC America or BBC Persian TV) continued.