He played up his Québécois identity by wearing the Fleur-de-lis and was managed by Frenchy Martin; who often toted around a sign reading "USA is not OK". In March 1988, Bravo lost in the first round of the WWF Championship tournament at WrestleMania IV against Don Muraco after pulling the referee between himself and Muraco to prevent a hit from the Hawaiian. Before the match to further play on Bravo's "world's strongest man" claim, Jesse Ventura in commentary claimed that during Bravo's "record" lift of 715 pounds, he had only used his "two little pinkies" and had only put two pounds of pressure on the bar. During a rematch at the inaugural SummerSlam at Madison Square Garden in August, Martin distracted Bravo's opponent Muraco to allow Bravo to get the victory (Muraco's usual manager Superstar Billy Graham was doing commentary for the event alongside Gorilla Monsoon as Ventura was assigned as the guest referee for the main event, thus Graham, who was not at ringside, could only look on in frustration at Bravo and Martin's illegal tactics). In October at the King of the Ring, Bravo lost to Jim Duggan in a flag match. At the Royal Rumble in January 1989, Bravo, accompanied by Martin, teamed with The Fabulous Rougeau Brothers (Jacques and Raymond) but lost a two out of three falls match against Jim Duggan and The Hart Foundation (Bret Hart and Jim Neidhart). At WrestleMania V Bravo defeated fellow Canadian "Rugged" Ronnie Garvin.