After an emotional off-season which included the death of his cousin Maddie, Riewoldt endured an equally emotional round 1. He kicked four goals in Richmond's win over Carlton and was seen dedicating his performance to her memory by pointing to the sky after each of his goals. He hit a strong run of form in rounds 5 to 8, kicking 14 goals and averaging more than seven marks over the four week period. In round 13 he would kick his biggest tally of the season, with six goals against at the SCG. round 16's match-up with St Kilda was marked as ""Maddie's match,"" raising funds for the Riewoldt cousins' cause "Maddie's Vision". He kicked two goals in Richmond's winning side.