Lenovo maintained a "hands-off" approach in regards to Motorola's product development. Head designer Jim Wicks explained that "Google had very little influence and Lenovo has been the same." The company continued to engage in practices it adopted under Google, such as the use of nearly "stock" Android, undercutting competitors' pricing while offering superior hardware (as further encouraged by Lenovo), and placing a larger focus on direct-to-consumer selling of unlocked phones in the US market (as opposed to carrier subsidized versions). On July 28, 2015, Motorola unveiled three new devices, and its first under Lenovo ownership—the third-generation Moto G, Moto X Play, and Moto X Style—in three separate events.