The New York based Run-DMC, LL Cool J, UTFO and Whodini were pre New School rappers in hip hop culture, and sometimes they dressed in gang-like street clothing with Nike and Adidas. Their stripped-down, rock-inspired beats were also important in establishing the early gangsta rap production style. But LL Cool J was accused by KRS One. The seminal Long Island-based group Public Enemy featured aggressive, politically charged lyrics, which had an especially strong influence on gangsta rappers such as Ice Cube. East Coast hardcore rappers like Rakim(Eric B & Rakim), Kool G Rap, Big Daddy Kane, Slick Rick, and EPMD also reflected the trend in hip-hop music in the late 1980s towards hard-hitting, angry, aggressive, and politically conscious lyrics, revolving around crime, violence, poverty, war and gunplay.