In the early 14th century, permanent settlement began to spread to the Lapuanjoki Valley. Residents came from, among other areas, the settlement center of Suur-Sastamala in Upper Satakunta, which had good land and water connections to the north. The focus of Ostrobothnia's settlement was initially on the lower reaches of the Kyrönjoki River. The proximity to the sea of the Kvarken area, which is rich in natural resources, was especially attractive. Lapua at that time had some Lapps who considered the region their wilderness area. The name Lapuan was probably given by the coastal Swedes precisely because of the Lapps who lived in the area.