Tourism is growing significantly, providing the island with a highly profitable "green" industry. Whale and bird watching, camping and kayaking are popular activities for tourists. Visitors and retirees often purchase real-estate and remain on the island through the summer months or reside permanently as every necessary amenity exists for people of all ages. Approximately 54% of the island is owned by non-residents. The community is noted for its friendly people, low crime rate, high church membership, quaint villages, and unspoiled sea-scapes. New York architect Michael Zimmer established the Sardine Museum and Herring Hall of Fame.