"Cults and large group awareness trainings have generated considerable controversy because of their widespread use of deceptive and indirect techniques of persuasion and control. These techniques can compromise individual freedom, and their use has resulted in serious harm to thousands of individuals and families. This report reviews the literature on this subject, proposes a new way of conceptualizing influence techniques, explores the ethical ramifications of deceptive and indirect techniques of persuasion and control, and makes recommendations addressing the problems described in the report."