Beyond serving as a means to drive down buyers’ end costs, an emerging subset of group buying is “community buying” through which, virtual or real-world communities of people who share something in common come together and purchase with a common purpose/for a shared beneficiary. This includes online crowdfunding (e.g. GoFundMe, Kickstarter, and Crowdrise) as well as crowdgifting (e.g., Presently, Leetchi). Another example of group buying which exemplifies people coming together for a common purpose is utility group buying. Consumers come together in order to obtain lower electricity rates by pooling their usage together: e.g. EnPowered. A site that focuses on people joining together to make a group purchase is GroupGets.