Around the middle of the previous decade, more acts started joining the fray, with Rocky Giant being one of the first rappers to be embraced in the mainstream. But it was not until GNL broke through circa 2008 that the genre really gained steam. GNL made hip hop more acceptable and accessible and many "lugaflow" rappers began to emerge. Since then there has been a flurry of activity on the scene with a sizable number of rappers enjoying relative success in the music industry and on the radio circuit. Musicians like Jay-P and keko are among a new breed of Ugandan hip hop acts appealing to a broader audience, with their music featuring on international platforms like MTV.