Lil Mama became known as the "Voice of the Young People" for being a teen sensation and connecting with her younger fans as she continued to present herself as that and embrace it in her music videos and songs. She became the "Queen of Hip-Pop" for mixing her rhymes with pop influences, which started after her collaboration with Avril Lavigne. She first introduced herself as the "Birth of Hip-Pop" at the 2007 MTV Video Music Awards sporting a baby-styled look. She later told MTV how she intended to spread and influence more artists to spread the genre of hip-pop. After her 2009 re-release of her single "L.I.F.E.", Mama introduced her fans to a whole new side of the darker reality that young people face. The song was followed by a music video that incorporated the themes of the song which included teen pregnancy, drug addiction, child abandonment, domestic violence, and more. This showed Lil Mama as a legitimate rapper for even adults to listen to.