With the Pohlads' purchase of KNOF in September 2015, KTWN was speculated to move to the newly acquired frequency, in order to take advantage of a larger coverage area. This comes as they have registered the domains Go953.com, Go953MN.com and GoNorthMN.com. Instead, a current-based rhythmic contemporary format, under the "Go 95.3" moniker, launched on that frequency at 3 p.m. on January 5, one year to the minute after KTWN launched the "Go" format. Soon after that station's launch, Northern Lights would rebrand as Go Media (though Northern Lights would remain the name of the stations' official licensee).