Mirinda campaigns over the years have included the "Mirinda Woman" campaign in the 1970s. The "Mirinda Craver"" ads produced by Jim Henson from 1975 to 1978 involved a monster called the Mirinda Craver (performed by Bob Payne and voiced by Allen Swift) craving the Mirinda drinks and will do anything to obtain a Mirinda drink. With the Mirinda Craver being a live-hand Muppet, Bob Payne was assisted in performing the Mirinda Craver by Louise Gold, Dave Holman, or Faz Fazakas with either one handling one of the arms of the Mirinda Craver.