Boris is a spy from the fictional nation of Pottsylvania, and takes orders from the strongman known as Fearless Leader (and occasionally the rarely seen Mr. Big). Boris' missions range from trying to steal a secret rocket fuel formula to eliminating all television from the United States as part of Pottsylvania's various attempts to seize power. Boris, who is thoroughly dedicated to (and takes delight in) all manners of nefarious deeds, would also sometimes engage in his own schemes, such as starting his own organized crime gang and hiring himself out as a professional executioner, and frequently conspires schemes simply to get rich (such as by posing as a Hollywood director to bilk Bullwinkle out of his life savings in "The Last Angry Moose" or usurping Santa Claus by taking advantage of a freak polar drift in "Topsy Turvy World"). Separately from the television series, a commercial for the "Rocky and Bullwinkle Show" featuring Boris established that he was an active member of Local 12 of the Villains, Thieves, and Scoundrels Union. During this commercial, Boris also claims to be "the world's greatest nogoodnik". Boris is also quite proud of the fact that the nicest thing Fearless Leader ever did for him was sending a picture of himself to Boris inscribed "Drop Dead — Fearless Leader".