Many stores feature a Zeddy Wheel ride, which accommodates one young child on a miniature ferris wheel type ride. The ride costs $1 and plays carnival music when in use. When no one is riding the wheel, Zeddy says on a regular basis, "Come ride with me! All aboard the Zeddy Wheel!" in an attempt to attract customers. Despite Zeddy being withdrawn as Zellers official mascot in 2005, the Zeddy Wheel remained in operation at stores featuring it unless it is out of service, and the voice track was unchanged over the years. Some wheels removed the big Zeddy sticker in favour of multiple, small generic stickers.