ITV plc owns thirteen of the fifteen franchises and broadcasts to England, Wales, southern Scotland, the Isle of Man, the Channel Islands and Northern Ireland through its subsidiary companyITV Broadcasting Limited. The company also owns the breakfast television licence, which as of January 2020, broadcasts across the network between 6:00 and 10:00am each morning using the "Good Morning Britain" (previously "Daybreak") and "Lorraine" names. The company broadcasts a centralised service under the ITV brand. In Northern Ireland, ITV used the UTV brand name as the name of the channel until April 2020.