Davis won the world championship every year until 1940, and made the tournament's first official century break in 1930. In 1928, the final was held in the back room of a pub owned by the losing finalist Dennis; in 1931 and 1934, the tournament was twice contested only by Davis and another player. In 1934, Davis travelled to Australia to play Horace Lindrum in an invitational match, The World Snooker Challenge, which some called an unofficial world championship. Davis beat Lindrum by 46 frames to 29. From 1935, the championship became more remunerative for players. The 1940 final was contested between Joe Davis and his brother Fred; Joe took an early lead but Fred won 11 frames in a row to take a 20–14 lead. Eventually Joe won the match 37–35, with Fred winning the dead frame that took it to 37–36.