A representative of Scientology told "The Jerusalem Post" that the director-general of the Association for Prosperity was a Scientologist, as were most individuals in the organization, but that some were not, and said that the principles found in "The Way to Happiness" were "totally different" from Scientology. The organization stated: "Claiming our organization is connected with Scientology just because our director-general studied Scientology is like saying that other nonprofits are hi-tech because volunteers work in hi-tech." Director-general of the Israeli Center for Cult Victims Ayelet Kedem described the organization as a front group for Scientology: "Hiding behind a front organization is a common tactic... The idea is to create a positive image by obscuring the connection with Scientology... Later, people who undergo free workshops are convinced that they must correct flaws in their personality by taking Scientology courses. Those who are hooked end up giving all their possessions to the Church of Scientology".