Jeff Jensen of "Entertainment Weekly", in reviewing the new film states that the "Star Trek" franchise had "devolved into a near-irrelevant cultural joke, likely to inspire giggles and unprintable curses from even its most ardent supporters." Leonard Nimoy wondered in 2003 whether or not the franchise "had run its course". Director J. J. Abrams said, "People not even understand what "Star Trek" means anymore," and joked that a parody like "Galaxy Quest" which "mocks the paradigm" made the task of producing a credible "Star Trek" film that much more challenging. Even on set, Abrams felt nervous "with all these tattooed faces and pointy ears, bizarre weaponry and Romulan linguists, with dialogue about 'Neutral Zones' and 'Starfleet'". In covering the relaunch film, Jensen remarked the series' optimistic nature ran counter to an increasingly cynical culture, and that the film had been delayed from December 2008 to May 2009 to "rehab" the series' image.