Limassol is famous in Cyprus for its festivals, like the Carnival and Wine Festival. The Limassol Carnival festival lasts for ten (10) days, with jolly and amusing masquerading. This custom is very old, going back to pagan rituals. With the passage of time it has acquired a different, purely entertaining character, with a large, popular following. The festival starts with the entrance parade of the King Carnival, followed by a fancy-dress competition for children. During the Carnival parade in the main streets, large crowds from all over the island gather to watch the floats with the serenade and other masqueraded groups. Many fancy-dress balls and parties take place at many hotels every night.