The High Street was for many centuries known instead as the Bristol Road, being the road from Shrewsbury to Bristol. It was once a much wider street within the town, with the churchyard of St Laurence bordering directly onto the street. Over time buildings were erected on the street, in a similar fashion to other English market towns, such as in Ludlow. The High Street, which is a narrow street, is effectively only the eastern side of the original Bristol Road thoroughfare through the town. It was made more open when the old market hall was demolished to form the present town square.