The Koneswaram temple is well known for its celebration of the traditional Ther chariot festival, the Navaratri and Sivarathri functions. The Ther Chariot Festival lasts for twenty two days in April and focuses on preparing the deities and the community for Puthandu, the Tamil New Year. Navaratri lasts for nine days and is dedicated to various aspects of the presiding goddess, whereas Sivarathri is dedicated to Siva. Devotees visit the temple to attend the daily pujas and make their offerings. Booths are erected outside for the sale of food, drink, brassware, pottery, cloth and holy images. These functions primarily attract Hindus to the temple.