Well into the fourth year of production (and two years past the initial deadline), the budget for the video is so tapped that the only viable option to close it out is with two vans, the open road, and cheap hotels. If there was one constant the final two years of production, it was definitely Motel 6. Riders quickly became accustomed to the Motel 6 tour life. Finding things like used condoms and cockroaches in their hotel room, living off gas station food, spending hours on the road, peeing in bottles, fixing spots, and staying up all day and night filming for the video."I just felt really bad when all the POP got out. Distribution bought all these cardboard stand ups, and these posters, and all this stuff. They were trying to pre-order it. We were running 'out now' ads. There were window displays. When I realized it wasn't going to the cutting room floor anytime soon. it was hard. Then I had to go back and say, 'we got to put another years worth of our marketing budget into this.' At the end of the third year, it was obvious what was happening with video sales. We were coming up with marketing schemes to help sell the video because we were convinced we were not going to sell any copies of this thing. We have almost a million dollars invested into this thing. It was hard math to justify. I was afraid it was going to saddle the company forever." - Kelly Bird Towards the end of production, a timer appeared on the website, counting down the release of the video to the second. Alex Olson stated that he thought it was "the worst fucking thing they could do to us. It's like knowing the day you're going to die or something."