Back in France, his interest in gastronomy and wine grew, from a passing interest which early friends in France had sparked to a serious search for what eluded him. Winroth published his first article on wine on January 31, 1967, in the international edition of "The New York Times", using his first and middle names — the middle (Winroth), a maternal family name, means "wine root" in old Swedish. The article concerned the ""Coupe du meilleur pot"", a distinction awarded annually by the gastronomic journal "La Table et la Route" and by the "Académie Rabelais" to a Paris "bistrot" for its good, typical grower wines. Subsequently, he appeared regularly in this paper, which in 1967 became the "International Herald Tribune".