After the demise of sister alternative rock station WHRL in September 2010, WKKF added more pop rock and alternative artists to its playlist that it would not play as much before, including The Script, Lady Antebellum, and Paramore; in addition, the station added more 1990s and early 2000s gold to its playlist. After the start of 2012, the station has reverted to a Rhythmic Contemporary direction, although still reporting as a Mainstream Top 40 by Mediabase and Nielsen BDS. Regarding WKKF's direction shift, they continue to be a mainstream top 40 because of most markets having two Top 40 (CHR) stations.