Frost was one of the "Famous Five" who launched TV-am in February 1983; however, like LWT in the late 1960s, the station began with an unsustainable "highbrow" approach. Frost remained a presenter after restructuring. "Frost on Sunday" began in September 1983 and continued until the station lost its franchise at the end of 1992. Frost had been part of an unsuccessful consortium, CPV-TV, with Richard Branson and other interests, which had attempted to acquire three ITV contractor franchises prior to the changes made by the Independent Television Commission in 1991. After transferring from ITV, his Sunday morning interview programme "Breakfast with Frost" ran on the BBC from January 1993 until 29 May 2005. For a time it ran on BSB before moving to BBC 1.