After abandoning work on a second Barbie album, Bard formed Army of Lovers with two of Barbie's entourage, Jean-Pierre Barda and La Camilla. Army of Lovers had over twenty pan-European hits, the biggest being "Crucified", "Obsession", and "Sexual Revolution", while their presence in the US and the UK was limited to repeated club chart successes. They released five studio albums, made over twenty music videos, and became phenomenally successful across Eastern Europe, before Bard disbanded the group in 1996. Army of Lovers have later earned a widespread iconic status in the gay culture, often referred to as a perfect example of the postmodern take on the ideals of camp. Bard said, “I'm gay. I always fall back on camp or gay as a frame of reference. Then camp doesn't always have to be gay and gay doesn't always have to be camp.” Bard also worked on the production & composition of Swedish girlgroup Midi, Maxi & Efti.