"Madan Gupter Full Panjika", which came out in the 1930s, has not changed much externally. The cover is still the same, on thick pink paper, but the inside is very different. The pages have changed from coarse newsprint to smooth white paper, the letter press has made way for offset printing, wooden blocks have been replaced by sharp photographs. The biggest difference is in the ad-editorial ratio. Previously the ads formed the bulk of the printed matter – and were pure delight. "When there was no TV and not so many newspapers, the "panjika" was the place to advertise for many products. Many people bought "panjikas" for the ads," says the owner Mahendra Kumar Gupta, "They would offer solutions to many 'incurable' diseases." The 1938 edition started off with a full-page ad on an "Electric Solution", which promised to revive dead men. Now they publish Durga Puja timings in London, Washington and New York, based on the sunset and sunrise there.