After business at the mall was initially slow, half of the unused second floor (which is owned and operated by Torgan Group, rather than condo leasees) was renovated in 1999 into Heritage Town, a food court and market that contains approximately 100 vendors. Aimed at attracting tourists and non-Chinese customers, Torgan Group commissioned artists and sculptors in China to make custom decorations for Heritage Town, including a large bas-relief of a dragon, 300 lanterns, an emperor's chair, a wood-work bridge, and terracotta soldiers. Heritage Town was successful in attracting additional business, prompting the mall to seek and be awarded designation as a Canadian Tourist Attraction. As such, Pacific Mall is exempt from the Retail Business Holiday Act and is open year-round, including statutory holidays.