In 1915, Helms hosted a visit to Morgan Memorial by representatives of a workshop mission in Brooklyn, NY and they learned about the innovative programs and the operating techniques of the "Morgan Memorial Cooperative Industries and Stores, Inc." Helms was subsequently invited to visit in New York. Out of these exchanges came Brooklyn's willingness to adopt and adapt the Morgan Memorial way of doing things, while Helms was persuaded that Brooklyn's name for its workshop, "Goodwill Industries", was preferable to the Morgan Memorial name. Thus was officially born Morgan Memorial Goodwill Industries, and that, plus Brooklyn's interest and ties, became the foundation on which Goodwill Industries was to be built as an international movement.