Melling bought the team from Elliott's father George on December 1, 1981. In 1983, Elliott won his first Winston Cup race in the final race of the season — the Winston Western 500 at Riverside. Elliott also finished second four times including the Daytona 500 on his way to a third-place finish in the championship point standings that season. He gained full sponsorship from Coors in 1984 to the tune of $400,000 and won three races – the Michigan 400, the Miller High Life 500, and the American 500. He also collected four poles and finished third in the final points standings for the second time.