It was not until February 6, 1915, on yet another tour, that the term "Denishawn" actually surfaced. At a performance in Portland, Oregon, a theater manager promised eight box seats to whoever could dream up the most creative name for the latest St. Denis-Shawn ballroom exhibition. The unchallenged, winning title was "The Denishawn Rose Mazurka." While the name as a whole did n0t warrant much popularity, the "Denishawn" portion attracted audience members and the press - to such an extent that the namesake couple chose to officially change their company name from the St. Denis-Shawn Company to Denishawn Dancers.