In 2006, Sheen launched a clothing line for children, called Sheen Kidz. In 2011, Sheen set a Guinness World Record for Twitter as the "Fastest Time to Reach 1 Million Followers" (adding an average of 129,000 new followers per day) as well as the Guinness record for "Highest Paid TV Actor Per Episode – Current" at $1.25 million while he was a part of the cast of "Two and a Half Men" sitcom. On March 3, 2011, Sheen signed with Ad.ly marketing agency specializing in Twitter and Facebook promotions.