This "new Brahmanism" appealed to rulers, who were attracted to the supernatural powers and the practical advice Brahmis could provide, and resulted in a resurgence of Brahmanical influence, dominating Indian society since the classical Age of Hinduism in the early centuries CE. It is reflected in the process of Sanskritization, a process in which "people from many strata of society throughout the subcontinent tended to adapt their religious and social life to Brahmanic norms", a process sometimes called Sanskritization. It is reflected in the tendency to identify local deities with the gods of the Sanskrit texts.