The Southern United States was distinctive for their production of tobacco, which earned premium prices from around the world. Most farmers grew a little for their own use, or traded with neighbors who grew it. Commercial sales became important in the late 19th century, as major tobacco companies rose in the South, becoming one of the largest employers in Winston-Salem, North Carolina, Durham, North Carolina, and Richmond, Virginia. Southerners dominated the tobacco industry in the United States; even a concern as large as the Helme Tobacco Company, headquartered in New Jersey, was headed by former Confederate officer George Washington Helme. In 1938, R.J. Reynolds marketed 84 brands of chewing tobacco, 12 brands of smoking tobacco, and the top-selling Camel brand of cigarettes. Reynolds sold large quantities of chewing tobacco, though that market peaked about 1910.