In 1950, William F. Beavers, owner of B&B Cafe on Becker Avenue, filed the first patent for a machine that sliced potatoes into waffle-like slices, vowing to help commercialize the now famed waffle fry in cafes across the United States. His patent was granted two years later for what he called a "slicing machine with stationary knife and reciprocating carrier" made "for the slicing of potatoes and like foods into attractive shapes." The waffle fries could be paired with Belen's own Hub City soda pop brewed and bottled locally by the Belen Bottling Co. The soda's trademark was "Pop with Personality".