After 30 years of resisting offers to produce television animation, Disney finally relented once Michael Eisner, who had a background in TV, took over. The first TV cartoons to carry the Disney name, CBS' "The Wuzzles" and NBC's "Disney's Adventures of the Gummi Bears", both premiered in the fall of 1985. Breaking from standard practice in the medium, the productions enjoyed substantially larger production budgets than average, allowing for higher-quality writing and animation, in anticipation of recouping profitably in rerun syndication. While "The Wuzzles" only lasted a season, "The Gummi Bears" was a sustained success with a six-season run.