Kekovich's direct-to-camera TV monologues are done deadpan and use wide-ranging cultural references. Created by the writers of "The Fat", the monologues were first piloted with AFL player John Platten and boxer Spike Cheney before the ABC asked Kekovich to perform. The 'rants' normally place in contrast many disparate or incongruous verbal images and ideas, ending with the trademark, "You know it makes sense. I'm Sam Kekovich." The ABC released a spoken word album, "You Know it Makes Sense", which was nominated in the 'Best Comedy' category of the ARIA Music Awards of 2002. Kekovich has performed these 'rants' in commercials for North Melbourne Football Club membership drives and Dan Murphy's bottle shops.