Sam Rosenthal is a strong supporter of MP3 and digital downloads. While Rosenthal has ensured that digital files of his artists are available for legitimate download, in the early days of MP3s he went so far as to praise downloads even when not accessed legitimately. Editorials on the Projekt Web site (dating back to January 2001) countered the assumption that all labels oppose all unofficial MP3 downloads. While Rosenthal did not condone downloading entire albums without paying, his view is that those exposed to music, by whatever route, will ultimately purchase albums and support the artists they enjoy. In the ensuing years, his views have changed and now he speaks out against the rampant illegal downloading of albums.