Baseman coined the term pervasive art as an alternative to the lowbrow art label. Baseman uses the term didactically to describe a broad shift in his and others' work to more visible avenues of art-making. He has stated that his goal is to "blur the lines between fine art and commercial art." According to Baseman, pervasive art can take any medium, and need not be "limited to one world, whether that is the gallery world, editorial world, or art toy world."