The same approach can also apply to issue politics. Kathleen Hall Jamieson, director of the Annenberg Public Policy Center coined the term "tactical framing" to describe news coverage that focuses on the question of how a policy proposal will affect the next election, rather than whether or not it is a good idea. Jamieson cites coverage of the Green New Deal as an example. Research by Jameson has found the presence of tactically framed stories can make voters more cynical and less likely to remember substantive information.