New Delhi Television started producing "The World This Week", a highly successful weekly news magazine covering world news and entertainment for Doordarshan. NDTV's coverage of Tiananmen Square and the fall of the Berlin Wall was path-breaking in Indian television reporting and gave it brand recognition. NDTV quickly established as a credible private news provider. NDTV catered their programmes to Doordarshan and later for CNN and BBC. Unlike the television wing of PTI and United News of India, this private news production enterprise was largely successful.