Although the availability of uploading videos to the internet is not a new innovation, it has been made easier since 2008 thanks to YouTube. YouTube began the surge of video streaming sites in 2005 and within three years, smaller web developers started implementing video sharing on their sites. Internet dating sites have benefitted greatly since the surge in easiness and accessibility of picture and video uploading. Videos and pictures are equally important for most personal profiles. These profiles can be found on sites used for interpersonal relationships other than dating as well. "The body, although graphically absent, does not have to be any less present." Older and less advanced sites usually still allow, and often require, each user to upload a picture. Newer and more advanced sites offer the possibility of streaming media live via the user's profile for the site. The inclusion of videos and pictures has become almost a necessity for sexual social networking sites to maintain the loyalty of their members. It is appealing to internet users to be able to view and share videos, especially when forming relationships or friendships.