In August 1997 in order to cover Marquette proper, it launched a repeater station, W28BX. This could be seen on UHF channel 28 and this low-powered over-the-air signal was very weak so it could only be picked up in that city and Negaunee. In September 2001, the station moved its studios to the Marquette Mall. However, four employees remained based at the Calumet facility which then began operating as a bureau. In the spring of 2003, WBKP replaced the low-powered repeater with full-time satellite WBUP in Ishpeming. This aired a full-powered analog signal on VHF channel 10 and covered a larger broadcasting radius. At this point, WBKP/WBUP took the on-air branding "ABC 5&10".