In March 2016 Gulf MX announced that will put their own filling stations in Mexico, which is planned to begin operations on July of the same year to compete with the local company (PEMEX) (as a result of the recent changes in the local laws in matter of energy and oil resources). As said by Sergio De La Vega (CEO of Gulf Mexico) in order to improve a better service Gulf will make fidelity programs and dedicated smartphone apps. for customers (improving fuel payment into the same, fuel administration and better experience with fidelity programs as another additional benefits) adding to modern service stations with more quality-added services.