Road rap (also known as British gangsta rap or simply UK rap) is a genre of music pioneered in South London, primarily in Brixton and Peckham. The genre was pioneered by groups such as PDC, SMS (South Muslim Soldiers), Northstar and artists such as Giggs and K Koke. The genre came to the fore as a backlash against the perceived commercialisation of grime in the mid-late 2000s in London. The genre came to prominence around 2007 with the rise of Giggs. Road rap retained the explicit depictions of violence and British gang culture found in some early grime music and combines it with a musical style more similar to American gangsta rap than the sound system influenced music of grime, dubstep, UK garage, jungle, reggae and dub.