After Goodson-Todman announcer Johnny Olson died in October 1985, Roddy was chosen as one of several substitute announcers (along with Rich Jeffries, Bob Hilton, and Gene Wood) to announce "The Price Is Right". According to former producer Roger Dobkowitz, he liked Roddy the best, who was also CBS's favorite. Despite only announcing for six episodes (the least of the four), on February 17, 1986, Roddy was announced as the show's regular announcer. Roddy also was the announcer on Tom Kennedy's Nighttime "Price Is Right" after Olson's death.