As the concerns about consumers' financial capability have increased in recent years, a variety of education programs have emerged, catering to a broad audience or to a specific group of people such as youth and women. The educational programs are frequently known as "financial literacy". However, there was no standardized curriculum for personal finance education until after the 2008 financial crisis. The United States President’s Advisory Council on Financial Capability was set up in 2008 in order to encourage financial literacy among the American people. It also stressed the importance of developing a standard in the field of financial education.