After his retirement from his executive post in BBC Television in 1987 he returned to radio, where his warm, mellifluous voice, together with his natural conversational style and his wide range of contacts in sport and entertainment, greatly benefited BBC Radio 4 series such as "Sport on Four" (1987–1998), "My Heroes" (1987–90) and "Down The River". In 1988 he was a subject of ITV's "This Is Your Life". He contributed to numerous publications about rugby and lent his voice to many popular rugby videos. Among his books, he edited "Rugby The Great Ones" (1970), wrote perceptive short profiles to accompany John Ireland's illustrations for the anthology "Rugby Characters" (1990), and in 1996 produced his autobiography, "Cliff Morgan: Beyond the Fields of Play" (with Geoffrey Nicholson).