Benjamin Disraeli and William Ewart Gladstone developed this new role further by projecting "images" of themselves to the public. Known by their nicknames "Dizzy" and the "Grand Old Man", their colourful, sometimes bitter, personal and political rivalry over the issues of their time – Imperialism vs. Anti-Imperialism, expansion of the franchise, labour reform, and Irish Home Rule – spanned almost twenty years until Disraeli's death in 1881. Documented by the penny press, photographs and political cartoons, their rivalry linked specific personalities with the premiership in the public mind and further enhanced its status.