The term "Grand Slam" was first applied to Bobby Jones' achievement of winning the four major golf events of 1930: The Open Championship, the U.S. Open, the U.S. Amateur and the British Amateur. When Jones won all four, the sports world searched for ways to capture the magnitude of his accomplishment. Up to that time, there was no term for such a feat because no one had thought it possible. The "Atlanta Journal"s O. B. Keeler dubbed it the "Grand Slam," borrowing a bridge term. George Trevor of the "New York Sun" wrote that Jones had "stormed the impregnable quadrilateral of golf." Keeler would later write the words that would forever be linked to one of the greatest individual accomplishments in the history of sports: