Fireweed is an effective colonizer; it may not be present until after a fire has moved through a landscape. Because of its very high dispersal capacity, "propagule pressure" from its regional presence will let it quickly colonize a disturbed area. Once seedlings are established, the plant quickly reproduces and covers the disturbed area via seeds and rhizomes. It is somewhat adapted to fire as well and so can prevent the reintroduction of fire to the landscape. Fireweed is well adapted to seed in severely burned areas as well, because the mineral soil that is exposed due to the removal of organic soil layers provides a good seedbed.