The Asian Cultural Values in Business course was first taught in fall 2006. On November 17, 2006 a conference was held titled "From East to West and West to East". It included four panels that discussed how Asia has influenced the way the West does business and vice versa, and included such topics as Asian investment and international issues, leadership in a global perspective, and Asian cultural values and entrepreneurship. The panels featured student presentations from the Asian Cultural Values in Business course and various other speakers. Among them were authors of business negotiations in Asia: Mark McNeilly (Sun Tzu and the Art of Business: Six Strategic Principles for Managers), Bill Diffenderffer (The Samurai Leader), and Kaihan Krippendorff (The Art of Advantage: 36 Strategies to Seize the Competitive Edge).