A street cleaning regime, in addition to the service provided by Birmingham City Council, has been introduced by the BID. The Broad Street area is now cleaned twice a day. Daily street washing and deep cleansing of areas requiring special attention now takes place five days per week and graffiti is removed on each shift. In addition, a pavement deep cleaning operation took place in February 2007 to remove over 150,000 pieces of chewing gum. This is all supported by the installation of 32 BID branded litter bins and a number of stainless steel bins on lampposts.