Mainstream media are influenced by issues of objective importance when deciding to report a story and its headline, but also on its newsworthiness, especially when it is competing with other media outlets. Editors and journalists often have an ideology about the kinds of news stories and topics they choose to cover. Topics and issues that are considered dramatic and tragic, are considered to have a "primary" news value. Hence, crime, particularly violent crime, are considered "intrinsically newsworthy," which led to the slogan, "If it bleeds, it leads," as reflected in the headlines. While some newspapers, such as tabloids, try to incorporate a large amount of sensationalism to attract readers. They gravitate to stories about scandals, crime and violence, likewise guided by the principle "If it bleeds, it leads." Former Vice President Al Gore offered his own explanation during a speech in 2005: