In 1982, Horn and his wife formed a music publishing company, Perfect Songs. This coincided with their then recent acquisition of Basing Street Studios, which also housed the fledgling publishing company. Perfect Songs was able to harness and develop the up-and-coming young artists working in the recording studio. The first to be signed were Frankie Goes to Hollywood, followed by Art of Noise and Propaganda. These first few signings to the company were instrumental in establishing the company ethos of "innovation and artiste development, taking risks and signing acts far into the left field". In 1983, Horn and his wife purchased Basing Street Studios in west London from Chris Blackwell and renamed it SARM West Studios. The deal included the rights for them to operate a record label through Island Record's distribution which led to the formation of ZTT Records with "NME" writer Paul Morley. It is named after the sound poem of the same name by Italian futurist Filippo Tommaso Marinetti.