On January 11, 1995, KWHE became the market's charter affiliate of The WB. As with other LeSEA-owned stations that affiliated with the network, KWHE only carried family-oriented programs from the network (such as "Sister, Sister", "The Parent 'Hood" and "7th Heaven") as well as programming from Kids' WB when the network's children's programming block launched in September 1995; WB programs that contained sexual or violent content were not carried by the station due to content restrictions outlined by LeSEA for its stations. Partly due to these preemptions, KWHE lost its WB affiliation on December 28, 1998, when then-UPN affiliate KFVE (then on channel 5, now on channel 9) began carrying the network's entire programming schedule as a secondary affiliation.