After the passage of the Great Reform Bill, the nature of the position changed: prime ministers had to go out among the people. The Bill increased the electorate to 717,000. Subsequent legislation (and population growth) raised it to 2 million in 1867, 5.5 million in 1884 and 21.4 million in 1918. As the franchise increased, power shifted to the people, and prime ministers assumed more responsibilities with respect to party leadership. It naturally fell on them to motivate and organise their followers, explain party policies, and deliver its "message". Successful leaders had to have a new set of skills: to give a good speech, present a favourable image, and interact with a crowd. They became the "voice", the "face" and the "image" of the party and ministry.