In 2001, Steinhardt made his foray into publishing, he along with several other investors including Conrad Black, founded the "New York Sun", a niche New York City newspaper best known for its unflinching pro-Israel support and generally (but not invariably) neo-conservative outlook. Steinhardt wrote a letter to President Clinton advocating the pardon of Marc Rich, calling him "my friend...who has been punished enough" (on January 20, 2001, Clinton's last day in office, Rich was in fact pardoned.) Steinhardt was an early promoter of the possible presidential candidacy of Michael Bloomberg in 2008.