On April 13, 2015, the Milwaukee Bucks unveiled new primary and secondary logos, as well as a new color scheme. The new branding will take effect beginning with the 2015–16 NBA season. The Bucks' new official colors are Good Land green (a reference to "Milwaukee" being supposedly based on an Algonquian word meaning "The Good Land"), Cream City cream (based on Milwaukee's old nickname of "the Cream City", which came from the cream-colored bricks that were used for constructing many of Milwaukee's buildings back during the late 19th century), Great Lakes blue, black, and white.