In March 2011, DirecTV (which by this point had taken over Liberty Media's then-65% stake in the network) sold a 5% stake in the network back to Sony Pictures Entertainment. Although DirecTV nominally remained the majority owner, it had ceded control of the network to Sony, and had the right to force Sony to increase its stake in GSN to 58%. On November 8, 2012, DirecTV sold an 18% interest in GSN to Sony. GSN partnered with Vubiquity to launch "GSN On Demand" on August 15, 2013.