Since then, there has been a focus on developing soft power; the Ministry believes that by promoting Korean culture abroad, exports of other goods and services will also increase. As part of those efforts to move beyond developing a domestic industry and toward international success, the Ministry established an advisory committee and announced an international training school. Direct financial support of artists increased. In 2013, the Ministry allocated 319 billion won (US$280 million) for direct support of Hallyu (Korean Wave). Cultural exports increased at an annual rate of 10 percent as a result of these efforts.