The Alliance campaigned on: cutting taxes by reducing the Federal taxation rate to two lower tax brackets, an end to the federal gun registration program, and importance of family values. The campaign was dogged by accusations: introducing a two-tier health care—the party would allow private health care to exist alongside the public medicare system; and for threatening the protection of gay rights and abortion rights. The latter accusations tended to focus on the party's residual direct democracy provisions in their platform. The accusations against his party platform, along with Day's relative inexperience compared to decades-experienced fixtures like Clark and Chrétien, led to the party fading from contention.