In the past, Medford's economy was fueled by agriculture (pears, peaches, viticulture grapes) and timber products. The largest direct marketer of fruits and food gifts in the United States, Harry and David Operations Corp., is based in Medford. It is the largest employer in Southern Oregon, with 1,700 year round and about 6,700 seasonal employees in the Medford area. The recreational legalization of OR marijuana in 2012 has been a special boom for area agriculture. Of the more than two million pounds of marijuana grown in the state each year, $2 million a month is sold from Medford area retailers. Lithia Motors, a Fortune 500 company and the 4th largest auto retailer in the U.S., has been headquartered in Medford since 1970 and was started in Ashland in 1946, named for a nearby springs.