On August 5, 1999, the Federal Communications Commission (FCC) reversed its longstanding regulations against permitting common ownership of two full-power stations in the same television market; Capitol Broadcasting bought channel 55 outright the following year, creating a duopoly with WJZY. This was one of two duopolies formed in the Charlotte market during the 2000 calendar year, the other involving the purchase of WAXN-TV (channel 64) by WSOC-TV (channel 9)'s owner Cox Enterprises. WFVT subsequently changed its callsign to WWWB in 2001, to reflect its network affiliation. For most of The WB's run, channel 55 was one of the network's strongest affiliates.