In 1989, Snyder and his sister Michele founded a wallboard advertising (the sale of advertisements placed on boards inside buildings) company with seed money from his father, who took a second mortgage on his property in England, and his sister, who maxed out her credit cards at $35,000. They concentrated on wallboards in doctors' offices (where there was a captive audience) and colleges. They married the advertisement with the distribution of product samples – such as soaps and packages of medicine – to differentiate themselves from their competitors. The company was named Snyder Communications LP. The business was a great success and Snyder and his sister grew the business organically and through acquisitions and expanded its activities to all aspects of outsourced marketing, including direct marketing, database marketing, proprietary product sampling, sponsored information display in prime locations, call centers, and field sales. They expanded their geography from colleges and doctors' offices to hospital maternity areas, private daycare centers, and Fixed Based Operations (FBO), or private aircraft lounges in major airports throughout the country. In 1992, the company expanded into telemarketing with a focus on the yet untapped immigrant market. Snyder Communications revenues rose from $2.7 million in 1991 to $4.1 million in 1992 and $9 million in 1993. Proprietary product sampling was introduced in 1992 through their network of private daycare centers.