During this time, he began work as a commercial jingle writer and singer, which continued through the remainder of the 1960s. Many of the TV jingles he composed he would also perform, including State Farm Insurance ("Like a good neighbor, State Farm is there") or Band-Aid ("I am stuck on Band-Aid, 'cause Band-Aid's stuck on me!"), for which he adopted a childlike voice and wrote the music (Donald B Wood wrote the lyrics). His singing-only credits include commercials for Kentucky Fried Chicken, Pepsi ("all across the nation, it's the Pepsi generation"), McDonald's ("you deserve a break today"), and Dr Pepper. Manilow was awarded an Honorary Clio at the 50th Anniversary Clio Awards in Las Vegas in 2009 for his 1960s work as a jingle writer and singer. When accepting the award, he stated that he learned the most about making pop music by working for three or four years as a writer in the jingle industry.