In 1687 the whole southern coast of Peru was struck by the 1687 Peru earthquake which destroyed the cities of Villa de Pisco and Ica. The earthquake destroyed wine cellars and mud containers used for wine storage. This event marked the end of the Peruvian wine-boom. The suppression of the Society of Jesus in Spanish America in 1767 caused the Jesuit vineyards in Peru to be auctioned at high prices but new owners did not had the same expertise as the Jesuits contributing to a production decline. Peruvian wine-making was further challenged by the fact that production of pisco, also made from grapes, rose from being exceed in the early 18th century by wine to represent 90% of the grape beverages prepared in Peru in 1764. Even after the shift to pisco making did vineyards in Peru encountered economic troubles since in the late 18th century the Spanish Crown lifted the ban on the production of rum in Peru which was cheaper and but of lower quality than pisco.