United Paramount Network (UPN) executives approached Eve about developing a television project following her performance of her rap single "Gangsta Lovin'" (2002) at an event marking the channel's 2002 season premieres. The network had pitched the idea to her prior to her appearances in the 2002 films "XXX" and "Barbershop". Following their release, UPN renewed its interest in pursuing a series with Eve. She had developed the main premise behind the sitcom, in which she would star as a fashion designer with a supporting multi-ethnic ensemble. The show's creation was credited to television producer Meg DeLoatch. UPN executives designed the series as a vehicle for Eve following the positive response to fellow musician Brandy in another UPN sitcom, "Moesha".