Between 2000–2002 a major exhibition of his work entitled, "Tom Friedman: The Epic in the Everyday", was organized by the Southeastern Center for Contemporary Art (SECCA). The show was exhibited there, and traveled also to the Museum of Contemporary Art, Chicago, Yerba Buena Center for the Arts, San Francisco, the Aspen Art Museum, and the New Museum, New York. At this time Friedman was a finalist for the Hugo Boss Prize at the Guggenheim, an honor given to artists deemed the most innovative and influential of the time. In 2002 Friedman was invited to have a solo exhibition at the Fonadzione Prada, Milan, Italy, curated by Germano Celant . A two volume catalogue was produced for the exhibition.