Harsin distinguishes the rumor bomb from other more general concepts of rumor by "emphasizing changes in politics, media technology, and culture". According to Harsin, rumor in politics has always existed, but recent changes have created an environment ripe for a new kind of political rumor: a new media "convergence culture" where information produced on the internet can influence the production of media content in other forms; new media technologies and business values that emphasize speed and circulation that combine with entertainment values in news, political marketing, and public craving of tabloid news that mirrors other entertainment genres.