Vetter owned the station until 1996, when he sold it to Lafayette-based White Knight Broadcasting, owned by Sheldon Galloway. This move created a partnership, as Communications Corporation of America, a company controlled by Galloway's father, Thomas, owned Fox affiliate WGMB. Around this time, WVLA began branding itself as "NBC 33," which, with the exception of a brief period in the early 2000s, would remain the station's branding until 2015. Since then, WGMB, WVLA, WBRL, and KZUP have shared the same studios, moving to its current studios on Perkins Road in 1999.