When the section was relaunched in 2002, the Beaver Scout logo consisted of the uppercase red word 'Beavers' with a thick yellow outline laid on top of a circular motif that resembled a cross section of a tree, showing the bark and tree rings in different shades of brown. The typeface used for the logo and for headings in Beaver Scout publications was House Industries' Funhouse with Frutiger used for body text in line with the rest of the association. A smaller logo version, where just the letter 'B' was placed atop the log outline, was available as a variant. The brand was updated in 2012 so that text and pictures focused on fun, friendship and adventure of Beavers although the logo did not change and the colours used only changed in a minor way. This emphasis on adventure, and in particular how trying something new is an everyday adventure for a young Beaver Scout, tied in to the association brand focusing on everyday adventure introduced in 2008. The look also introduced a mascot for the section replacing the generic beaver figure in use previously and creating instead a set of four anthropomorphised Beaver characters from different cultures and named after trees (Ash, Chery, Woody and Holly).