In 2009, he was featured alongside Jadakiss and Diddy on the Chester French song, "Cîroc Star," becoming an official brand ambassador for the vodka. He would also enter into a promotional partnership with Boston-based online apparel retailer, Karmaloop, a company for which he served as Director of Marketing from 2010 to 2014. Sparks continued writing and producing songs in 2009, including Pitbull's "Shut It Down," for which he won a BMI Songwriting Award. He also worked with T-Pain and Leighton Meester and moved his weekly Las Vegas DJ sets to the newly-opened Vanity nightclub in the Hard Rock Hotel. In 2010, Sparks released his first single as lead vocalist entitled "Favorite DJ" featuring DJ Class and Jermaine Dupri. The song was featured on the video game, "DJ Hero 2".