The Midtown Alliance, a group of volunteers, employees, and business and community members, was formed in 1978 in order to work towards improving the overall quality of life in Midtown and transform it into an ideal place for people to actively live, work, and play. Activities of the Alliance include improving the neighborhood safety, developing area arts and education programs, and building community leaders. The master plan from the Alliance, called Blueprint Midtown, is credited with fueling the economic resurgence that has helped the once downtrodden Midtown area transform over the past number of years into a popular neighborhood.