The average bid in reverse auctions in April 2017 is per kWh, compared with per kWh in 2010, which is around 73% drop over the time window. The current prices of solar PV electricity is around 18% lower than the average price of electricity generated by coal-fired plants. By the end of 2018, competitive reverse auctions, falling panel and component prices, the introduction of solar parks, lower borrowing costs and large power companies have contributed to the fall in prices. The cost of solar PV power in India, China, Brazil and 55 other emerging markets fell to about one-third of its 2010 price, making solar the cheapest form of renewable energy and cheaper than power generated from fossil fuels such as coal and gas.