Uganda has a vibrant music industry that plays a fundamental role in the social and economic lives of many. Musicians are the main celebrities in Uganda, and all entertainment content from the mainstream media will most times be about music or musicians. The private lives of musicians are closely followed by many Ugandans. Music concerts, most times called album launches, are very popular. Many companies spend huge amounts of money on sponsoring these music concerts, and advertisements for the concerts are very common on radio and television.