Voysey's development as a furniture designer corresponded to his development as an architect, and by c.1895 he had evolved a definitive personal style. His furniture conformed, with a few exceptions, to this style until 1910, when he began to introduce greater elaboration, including Gothic motifs, into his designs. The simple elegance of Voysey's furniture from the period 1895–1910 was achieved by relying on the innate beauty of high quality materials, especially unpolished oak, and by eschewing complicated decoration in favour of a careful balance of the vertical and horizontal elements in a design.