On August 12, 2012, it was reported that the station had begun to broadcast from the MPTV Tower, airing programming from WeatherNation TV; it also changed its call letters to WIWN, which became official one day later on August 13. The network was carried fully in 1080i high definition, with forced framing to widescreen for standard definition viewers via the AFD #10 code. DirecTV picked up the station shortly after it came to air for their southeastern Wisconsin lineup under must-carry requested from Pappas.