The Fina brand appeared on gasoline and other petroleum products at Panhandle stations in 1958, with the service stations rebranded as Fina in 1959 and service stations acquired through purchase of Cosden and other companies also converted to the Fina brand. In 1961, Fina introduced its Pink Air promotional campaign noting that while Fina gasolines were loaded with all the same ingredients that made their fuels "Exactly As Good As The Best" adding that only at Fina stations could motorists get "Pink Air" for their tires to keep them from deteriorating. In its "Pink Air" ads, Fina (then undergoing a major expansion of its marketing territory which encompassed the Mid-Continent region from Texas to Minnesota) noted that Pink Air was arriving at new Fina stations as fast as they could be opened and set a goal of having Pink Air in all of its stations by May 1966 - five years later.