In 1994, the city of Baltimore passed the first living-wage law in the USA. This changed the working and living conditions of Baltimore's low-wage service workers and established an example for other cities in the USA. In London it was a campaign launched in 2001 by London Citizens, the largest civil alliance in the Citizens UK network. The Living Wage Campaign calls for every worker in the country to earn enough to provide their family with the essentials of life. Launched by London Citizens in 2001, the campaign had by 2010 persuaded more than 100 employers to pay the Living wage and won over £40 million of Living Wages, lifting 6,500 families out of working poverty. The Living Wage is a number. An hourly rate, set independently, every year (by the Greater London Authority in London). It is calculated according to cost of living and gives the minimum pay rate required for a worker to provide their family with the essentials of life. In London the 2010–11 rate was £7.85 per hour. London is now being copied by other cities around the UK. As a result, Citizens UK set up the Living Wage Foundation in 2011 to provide companies with intelligence and accreditation. It also moderates the hourly rate applicable for the Living Wage outside London.