Thursday announced "Full Collapse" on February 5, 2001, for release two months later. The band created hype for the album by touring the United States for two months with bands Midtown, Grey AM, and Every Time I Die. On March 19, 2001, "Cross Out the Eyes" was posted as a free download through Victory Records' website. "Full Collapse" was released on April 10, 2001 through Victory. The design of the physical was debated: the band hoped to create a booklet of artwork for "Full Collapse" but were discouraged by Victory founder Tony Brummel who insisted on a less expensive one-page insert without printed lyrics. A compromise was reached, which resulted in the final chosen packaging. The album's release was promoted with a series of shows with Midtown and River City High.