Local landscape architect W. H. Kestler designed a relatively dense suburban layout with 400 houses on 1/2 to 3/4 acre lots encircling a central green space called "The Mall". The design was approved in 1936 and constructed over the following two years. In all, 243 single-family houses and 44 duplexes were constructed at a total cost of $2,661,981.26. They were rented to approved lower-middle-income families for $14-$23 per month. The village featured paved streets, sidewalks and landscaped park areas. An entrance gateway with a covered gazebo was built at the corner of Main Street and Parkway Drive to serve as the community's "front door".