The Sgt. Pepper mythology was reimagined for the plot of "Yellow Submarine". In the animated film, the Beatles travel to Pepperland and rescue Sgt. Pepper's band from evildoers, the Blue Meanies. The album inspired the 1974 off-Broadway musical "Sgt. Pepper's Lonely Hearts Club Band on the Road", directed by Tom O'Horgan, and the 1978 film "Sgt. Pepper's Lonely Hearts Club Band", produced by Robert Stigwood. In July 2012, athletes donned Sgt. Pepper uniforms to pay tribute to the Beatles' album during the opening ceremony of the London Olympics.