The station became an affiliate of This TV in February 2009, lasting five months until June of that year (This TV was not available at all in the Little Rock market from that point on until 2012, when it resurfaced on a digital subchannel of Fox affiliate KLRT-TV (channel 16), which later dropped the subchannel after it was sold to Nexstar Broadcasting Group partner company Mission Broadcasting in 2013). On April 10, 2009, Equity Media Holdings announced a fire sale of all television stations; KKYK was set for an asking price of $15 million, the highest price for any of the stations in the sale. In the auction, which took place on April 16, the station was sold to the Bank of Little Rock, which acquired the station through the subsidiary Hallmark National Mortgage Corporation. On January 3, 2011, the repeater began broadcasting digitally as KKYK-CD, and then changed its call sign to the current KLRA-CD on February 28, 2013.