Shortly after divorcing Hobbs, in 1965, he married singer Bonnie Owens. Haggard credited her with helping him make his big break as a country artist. He shared the writing credit with Owens for his hit "Today I Started Loving You Again" and acknowledged, including on stage, that the song was about a sudden burst of special feelings he experienced for her while they were touring together. She also helped care for Haggard's children from his first marriage and was the maid of honor for Haggard's third marriage. Haggard and Owens divorced in 1978 but remained close friends as Owens continued as his backing vocalist until her death in 2006.