The CEO of the AHA (WA) Bradley Woods has confirmed that the organisation supports the introduction of alcohol identification cards to try to reduce alcohol-related problems in Western Australia's Kimberley region, saying that "the system can measure and restrict the flow of alcohol and would be more effective than takeaway liquor bans". It also announced its support for a voluntary alcohol ban among pregnant women in the Kimberley to assist and reduce the rate of babies born with foetal alcohol syndrome.