In 2011, EZPAWN, a publicly traded company (NASDAQ: EZPW) and the largest pawn-shop operator in the world by market capitalization, proposed a new store at 3711 West Fullerton. Colón did not stop the store, despite significant neighborhood opposition and no community input. Colón said, "this national business will not have a negative impact and will provide an added benefit despite the outdated perceptions. Yes, I will support the special use and will continue to increase the variety of businesses in the community. That's the word." During zoning hearings, EZPAWN committed to hiring 10 people from the community and to participating in neighborhood organizations.