To help with the aftermath of Hurricane Hugo in 1989, which affected the Charleston, South Carolina, area, Manilow held a benefit concert November 12, 1989, at the University of South Carolina's Carolina Coliseum in Columbia, where the $10 tickets sold out in three hours, and asked concertgoers to bring canned food to be donated to residents in disaster areas. Before his concert, Mayor T. Patton Adams named that day "Barry Manilow Day", and Manilow presented the Red Cross and the Salvation Army with checks of $42,500 each.