In early 2014, Kittie posted information about a secret project that was in the works to their Facebook page. On March 8, Kittie posted photos on their Facebook and Instagram of past and present members all together in the same room with a camera. On March 28, 2014, Kittie launched an Indiegogo campaign celebrating the impending 20th anniversary of the band, with a DVD documentary featuring past and present members and a tell all book. Their goal of $20,000 was reached in eight hours. The campaign closed on April 28, 2014, with a total amount of $40,525 raised, 203% of the initial goal. Kittie slated Rob McCallum to direct the documentary and Mark Eglinton to help pen the biography.