Under Google ownership, Motorola's market share would be boosted by a focus on high-quality entry-level smartphones, aimed primarily at emerging markets; in the first quarter of 2014, Motorola sold 6.5 million phones—led by strong sales of its low-end Moto G, especially in markets such as India, and in the United Kingdom—where the company accounted for 6% of smartphone sales sold in the quarter, up from nearly zero. These goals were compounded further by the May 2014 introduction of the Moto E—a low-end device aimed at first-time smartphone owners in emerging markets. In May 2014, Motorola announced that it would close its Fort Worth factory by the end of the year, citing the high costs of domestic manufacturing in combination with the weak sales of the Moto X (which was customized and assembled at the plant) and the company's increased emphasis on low-end devices and emerging markets.