After the failure of the LET plan, new plans began to surface. In the mid-1990s, another serious proposal was produced and this gained support resulting in the publication of a masterplan. However, soon after the publication of the masterplan, changes were made to the design. In 1998, Selfridges voiced reservations about opening a store in Birmingham due to restrictions on doing so and considered opening a store in Glasgow instead. It was an important part of the planned Redevelopment of Birmingham.