Excluding the non-fiction book award, only work published by Australian-based media organisations is eligible for the prizes. Entries are initially evaluated by a jury on newsworthiness, research, writing, production, incisiveness, impact, public benefit, ethics, originality, innovation and creative flair—or other relevant criteria in respect of graphics and electronic media. The jury shortlists three entrants to the Walkley Advisory Board, who select the best entrant in each category, as well as the winner of the "Press Photographer of the Year", "Journalism Leadership Award" and the "Gold Walkley".