In August 1992, KFDX became the first television station in the Wichita Falls–Lawton market to adopt a 24-hour-a-day programming schedule, initially filling overnight time periods following the NBC late night lineup with a mix of syndicated programs, a nightly encore of the station's 10:00 p.m. newscast, and a feed loop of NBC's now-defunct overnight newscast, "NBC Nightside". (Eventual sister station KJTL would follow in adopting a 24-hour schedule in September 1994.) On August 23, 1995, Price sold KFDX and fellow NBC affiliates KJAC-TV and KSNF-TV in Joplin, Missouri to Wakefield, Rhode Island-based upstart USA Broadcast Group for $42 million, retaining ABC affiliate WHTM-TV in Harrisburg, Pennsylvania as its sole television property (USA soon renamed itself to U.S. Broadcast Group after USA Network filed a copyright infringement complaint against the broadcasting company).