The station enlisted Minneapolis branding agency Fellow to assist in the transition of the brand. At Midnight on January 1, 2015, 3 years to the hour after "K-Twin" debuted, after playing a set of songs with the word "go" in the title, as well as a block of "end"-themed songs (culminating with "Closing Time" by Minneapolis band Semisonic), KTWN-FM began stunting with a Siri-like text-to-speech voice quoting various movie and pop culture quotes, as well as a countdown to 3 p.m. on January 5. At that time, the station flipped to alternative rock as "Go 96.3", launching with 10,000 songs in a row, starting with "Long Way Down" by Robert DeLong. The station continued to be the home affiliate for the Twins until the 2017 season, when Twins broadcasts returned to WCCO. (The Twins had previously been on WCCO radio since their first season in Minnesota in 1961 until the end of the 2006 season.) About a month after the station's launch, the station added a full-time airstaff. The initial lineup of airstaff included Barb Abney, Brian "BT" Turner, Jason Nagel, and the duo of Thorn and Linnea Mohn.