She appeared alongside "Gossip Girl" actor Ed Westwick in "Chalet Girl", a romantic comedy released in March 2011, for which she had to undergo two months of snowboarding training and work undercover in a chalet at St Anton, scrubbing toilets and partying at the Krazy Kanguruh bar in preparation for the role. Jones said that the role was "something of a relief" after a string of costume roles and she was also keen to take on a comic role. Jones performed in "Luise Miller", a new translation of Schiller's "Kabale und Liebe" by Mike Poulton at the Donmar Warehouse theatre in London, in June and July 2011. Jones lived with a Catholic family and attended Mass to prepare for the role. In 2011, Jones was announced as the new face of Burberry. In November, she was also announced as the new face of Dolce & Gabbana.