MMAL ended 2004 with a stockpile of approximately 4,000 unsold Magnas and Veradas. To restore consumer confidence in the brand and to clear the model backlog, a series of television advertisements began airing in December 2004. Centred on Mitsubishi Australia's then Chief executive officer, Tom Phillips, the advertisements promoted the introduction of an industry-first five-year/130,000 kilometre warranty. Mitsubishi reworked a slogan from former Chrysler chairman Lee Iacocca, concluding their commercials with the tagline, "If you can find a better-built, better-backed car anywhere, then buy it". The campaign successfully boosted sales and allowed the backlog to be cleared.