In the 2009 NBA draft, the Milwaukee Bucks selected point guard Brandon Jennings, who had not gone to college but played in Italy the previous year. Midway through the season, Bucks' general manager John Hammond traded Hakim Warrick to the Chicago Bulls, and acquired John Salmons. In a Bucks uniform, Salmons averaged a team-leading 19.9 points per game. The play of Jennings, along with the improvement of Andrew Bogut, the improved Ersan İlyasova, and the Salmons trade, catapulted the team to be a playoff contender. At the beginning of the season, the Bucks had low playoffs expectations; they had not been in four years. In October, the Bucks quickly fell behind the Cleveland Cavaliers in the Central Division, but Milwaukee ultimately clinched a playoff berth on April 6, 2010, with a road win over the Chicago Bulls. It was during that time that the phrase ""Fear the Deer"" started, most likely by an ESPN commentator, and adopted on message boards and within Andrew Bogut's Squad 6. The slogan rang well with Bucks fans, who started bringing signs with the phrase to games. The slogan became the team's battle cry in the NBA playoffs. The Bucks finished the regular season with a record of 46–36. The Bucks clinched the sixth seed and were eliminated in a seven-game series against the Atlanta Hawks. It was the farthest Milwaukee had gotten in the post-season since 2001. The Bucks short playoff run was also in part due to Bogut suffering a broken arm after making an awkward fall after a dunk in a late-season game, thus ending his season. In the 2010–11 season, the Bucks finished ninth in the Eastern Conference, just out of reach of the playoffs.