In software development, the programming language Java was historically considered slower than the fastest 3rd generation typed languages such as C and C++. The main reason being a different language design, where after compiling, Java programs run on a Java virtual machine (JVM) rather than directly on the computer's processor as native code, as do C and C++ programs. Performance was a matter of concern because much business software has been written in Java after the language quickly became popular in the late 1990s and early 2000s.