McCotter, whose family's religious background was with the Plymouth Brethren, has stated that his desire to form the movement stemmed from his belief that God had shown him in the Bible's Book of Acts a strategy instructing Christians on how God wanted to use church planting to "reach the world for Christ" within one generation. This strategy came to be known as the "Heavenly Vision", and was a cornerstone belief of the early movement. McCotter also believed that the Bible was instructing every Christian to emulate the actions of the Apostle Paul's life as he imitated Christ and that this was the model life for all Christians to imitate based upon Paul's exhortation in 1 Corinthians 11:1.