The company also received a $248,000 grant from the Robert Wood Johnson Foundation to raise awareness about access to quality food and childhood obesity. The studio used these funds to create a campaign linked to its promotional efforts for the documentary film "Food, Inc." and signed a deal with Active Media to help run the campaign. It signed a deal with Planet Illogica (a website collaboratively produced by artists, filmmakers, musicians, and fashion designers) to generate a social action campaign associated with its documentary "Oceans" (which was released by Walt Disney Pictures). The "Save My Oceans Tour" involved concerts, art installations, and screenings of "Oceans" on college campuses.