In February 2004 he was appointed head coach for the 2005 British & Irish Lions tour to New Zealand. The Lions lost the test series 3–0. Woodward's management was criticised by many commentators and players for his initial squad selection, his coaching methods, his handling of the players and the media, his selections on tour – particularly for keeping faith with the England players he knew well – and for not allowing the test team any time to play together before the test series began. He returned from New Zealand with his reputation within rugby severely tarnished.