In June 2003, Wooster Republican Printing made deep cuts in local news production, ending morning, noon and weekend newscasts. It retained KFBB until November 2004, when it was sold to Max Media of Montana. Max Media already owned KTGF in the market, and was forced to sell it in order to purchase KFBB-TV, as the Great Falls market was too small and did not have enough full-power television stations to allow a broadcast duopoly. In 2008, the station began using an on-air logo identical to the former logos of ABC affiliate WEWS-TV in Cleveland and CBS affiliate KREX-TV in Grand Junction, Colorado—neither station is related to KFBB. In 2012, the station returned to the "ABC 5" branding (which had been used prior to 2006).