Neuner's interest in knitting has often been addressed by the German media and she maintains a knitting website, which includes detailed knitting instructions and a "knitting blog". She has stated that she usually takes knitting equipment on her travels during the season and that knitting is a way for her to relax. In 2007, Neuner declined an offer to appear nude in the German edition of "Playboy". Outside of Germany, she is particularly popular in Russia, where she has a fan club and from where she has said to receive half of her fan mail. In 2010, Neuner appeared in an advertising campaign for a lingerie line. She explained she tried to use it in a deliberate attempt to correct her media image, after becoming irritated with her public persona of "little sweet Lena". She was an ambassador for the 2011 FIFA Women's World Cup in Germany. and a member of the board of trustees for Munich's bid to host the 2018 Winter Olympics.