Under Queen Victoria's reign, England enjoyed a period of growth along with technological advancement. Mass production of sewing machines in the 1850s as well as the advent of synthetic dyes introduced major changes in fashion. Clothing could be made more quickly and cheaply. Advancement in printing and proliferation of fashion magazines allowed the masses to participate in the evolving trends of high fashion, opening the market of mass consumption and advertising. By 1905, clothing was increasingly factory made and often sold in large, fixed-price department stores, spurring a new age of consumerism with the rising middle class who benefited from the industrial revolution.