On 9 May 2017, Euronews split its service into 12 language-specific editions, of which nine have a linear TV channel with its own language voiceover, but now including contents, on-air graphics (except for some segments) and its lower-third news ticker in the language. The "glocal" strategy allows the language editorial teams to personalize the content and presentation of their channel, not only by sharing own-produced content with other languages but by producing content that is relevant to local audiences and allowing local reporters and presenters to appear on camera in all its language editions. The splitting process finished on 24 May 2017.