These improvements in the quality of life for the inhabitants also made the islands a much more attractive destination for visitors. Tourists began to visit the Caribbean in larger numbers by the beginning of the 20th century, although there was a tourist presence in the region as early as the 1880s. The U.S.-owned United Fruit Company operated a fleet of "banana boats" in the region that doubled as tourist transportation. The United Fruit Company also developed hotels for tourist accommodations. It soon became apparent, however, that this industry was much like a new form of colonialism; the hotels operated by the company were fully staffed by Americans, from chefs to waitresses, in addition to being owned by Americans, so that the local populations saw little economic benefit. The company also enforced racial discrimination in many policies for its fleet. Black passengers were assigned to inferior cabins, were sometimes denied bookings, and were expected to eat meals early before white passengers. The most popular early destinations were Jamaica and the Bahamas; the Bahamas remains today the most popular tourist destination in the Caribbean.