The media had openly speculated on the profitability of Porter as being a money-losing operation, as would be typical of a start-up. CEO Deluce had been asked by the media to provide information on the financial status of Porter, but declined. In its prospectus, the company outlined a loss of $4.6 million on revenues of $151 million for 2009. To be profitable, the airline needs to be filling 49.3% of its seats with paying customers. In 2009, the airline filled 41% of its seats, and in the first quarter of 2010, it filled 47%. Overall, the airline carried 900,000 passengers in 2009, 800,000 through Toronto island airport. In 2011, the airline filled 55.9% of its seats. As part of disclosure for its public offering, Porter disclosed that from its startup in 2006 until May 2010, Porter lost $44.5 million. In an interview with "Toronto Life" magazine in May 2013, Robert Deluce stated that Porter turned a profit in 2011 and 2012, and paid out profit sharing.