In late January 2006, Taking Back Sunday toured the UK. On February 16, the upcoming release of "Louder Now" was announced. The album's artwork, a photograph by Joel Meyerowitz edited by Brad Filip, was introduced the following day. On February 28 "MakeDamnSure" became available for streaming, and in early March the band filmed its music video. The video was filmed in Los Angeles with director Marc Klasfeld; according to Rubano, the band chose Klasfeld because his script for the video suited the song. MTV called it "a powerful montage of violent images, all shot in arty slow motion," combined with footage of the band performing in a wind tunnel. "MakeDamnSure" was released to radio on March 14. The group then toured Australia, returning for a U.S. tour from late March to mid-May with support from Tokyo Rose and Suicide City. On April 6, the "MakeDamnSure" video was released. The group played at the Give it a Name festival in the UK before headlining the Bamboozle festival in the U.S. "Louder Now", scheduled for a spring release, was released April 25 on Warner Bros. Records.