Sodium aluminum sulfate baking powders were double-acting, and much less expensive to produce than cream of tartar-based baking powders. Cooks also needed less alum-based baking powder to produce a comparable effect. As a result alum-based baking powders were severe competition for Royal Baking Powder's cream of tartar-based products. William Ziegler of the Royal Baking Powder Company used a variety of tactics, ranging from false advertising and industrial espionage to bribery, to try to convince consumers and legislators that aluminum-based baking powders were harmful. He suggested (without actual evidence) that alum was unnatural and poisonous, while cream of tartar was natural and healthful. He attempted (and in Missouri briefly succeeded) in convincing legislators to ban aluminum compounds from use in baking powders. At the same time, he changed his own "Dr. Price" baking powder to an aluminum-based formula that cornered two-thirds of the baking powder market in the southern states. Eventually, after a number of legal and commercial battles that included bribery charges against Ziegler and a grand jury hearing, Royal lost the baking powder wars.