Rodnovery emphasises the "this-worldliness" of morality and moral thinking, seen as a voluntary and thoughtful responsibility towards the others and the environment that sprouts from the awareness of the interconnectedness of all things and of the continuity of spirit–matter and not as a strict set of rules. Rodnovers' views have been called "ecoethics", at the same time environmentalist and humanistic, semming from the awareness that all existence belongs to the same universal, cosmic God. Although some Rodnovers believe in a paradise, "Iriy" or "Vyriy", they argue that retribution is not deferred to a transcendent future but realised in the here and now; since gods manifest themselves as the natural phenomena, and in people as lineage descendants, Rodnovers believe that actions and their outcomes unfold and are to be dealt with in the present world. People are viewed as having unique responsibilities towards their own contexts: for instance, the duty of parents is to take care of their children and that of children to take care of their parents, the right of ancestors is to be honoured, and the land deserves to be cultivated.