In "Undead Science", sociologist Bart Simon gives some examples of cold fusion in popular culture, saying that some scientists use cold fusion as a synonym for outrageous claims made with no supporting proof, and courses of ethics in science give it as an example of pathological science. It has appeared as a joke in "Murphy Brown" and "The Simpsons". It was adopted as a software product name Adobe ColdFusion and a brand of protein bars (Cold Fusion Foods). It has also appeared in advertising as a synonym for impossible science, for example a 1995 advertisement for Pepsi Max.