A new attendance record was set in 1924 when an FA Cup match against First Division leaders Cardiff City drew a crowd of 19,472. This record stood until 1948, when 23,002 fans watched Gillingham take on Queens Park Rangers in the FA Cup, with many more turned away. In the same year the club, which had lost its place in the Football League ten years earlier after failing to gain re-election, produced a glossy brochure as part of its bid to be elected back into the league. The facilities at Priestfield were highlighted as one of the club's strengths in the brochure, which listed the ground's capacity as "between 25,000 and 30,000" but stated that plans had been drawn up to increase the capacity to 50,000, with 5,000 seats.