After a decade of dwelling near the bottom of the NBA's standings, the Bucks looked to add credibility to their basketball operations. In 1998, the team hired veteran coach George Karl, who had reached the NBA Finals with the Seattle SuperSonics. Under the leadership of Karl and general manager Ernie Grunfeld, and with the steady addition of talent such as Tim Thomas and Sam Cassell, the Bucks developed into an elite team in the Eastern Conference. The nucleus of the "big three"—consisting of Ray Allen, Cassell, and Robinson—along with Karl, created a successful renaissance era in Milwaukee. The team reached its zenith in 2000–2001, winning 52 games and their first division title in 15 years. The Bucks reached the 2001 Eastern Conference Finals by defeating the Charlotte Hornets. They lost the Eastern Conference finals in seven games to the 76ers.