However, after a year as a AAA, KZZO began evolving to Hot Adult Contemporary, later moving to Modern Adult Contemporary (after the shift of KGBY to Hot Adult Contemporary in 2007). KZZO remained in that format until June 22, 2010, when it shifted to a broader Adult Top 40 direction and adopted the "Now" approach. KZZO was the first Adult Top 40/Hot AC station in the CBS Radio stable to use the slogan, as "Now" is more associated with a Rhythmic pop-leaning Top 40/CHR brand. But unlike other "Now" stations, KZZO, due being an Adult Top 40 and having Rhythmic Top 40 KSFM as a sister station (at the time), will not play any Hip-Hop or Rap songs, although it does share some artists (i.e. Kesha and Lady Gaga) at both stations. In addition, KZZO has vowed not to play any gold or recurrent songs from the 80s or 90s, a message aimed directly at rival KGBY, whose Adult Top 40 direction features that approach. The second hot AC station with the Now branding owned by CBS Radio is WPBZ in West Palm Beach, Florida (this station would later flip to Sports, as WAXY-FM was sold by CBS and relocated into the Miami market). After Entercom divested KZZO, the slogan dropped the "Without the Rap" tagline.