Some strains of Rodnovery have become close supporters and components of Eurasianism, the dominant ideology of the Russian central state under Vladimir Putin, whose most prominent contemporary theorist is the philosopher Alexander Dugin. A number of youth subcultures have been identified as introducing people to Rodnovery, among them heavy metal, historical re-enactment, and the admirers of J. R. R. Tolkien. Rodnovery is also spread through a variety of newspapers and journals. Also popular with Russian Rodnovers has been the martial arts movement of "Slavyano-goritskaya bor'ba". A number of popular celebrities, including the singer Maria Arkhipova, the professional boxer Aleksandr Povetkin, and the comedian Mikhail Nikolayevich Zadornov (1948–2017), have publicly embraced Rodnovery.