In an interview with CNN, Madonna recalled that her Maverick Records company partner Guy Oseary "was given a demo by a French artist called Mirwais He wanted Madonna's opinion on whether Ahmadzaï could be signed to Maverick, as he was still largely unknown in the United States. Ahmadzaï had always preferred taking musical risks and hence he wanted the collaborations with Madonna to get out the best out of her. "The challenge was to make something current appear, something hidden in her personality. Everybody knows [Madonna as a chameleon, as a businesswoman. I wanted to show her potential as a musician," he said.