To boost its declining readership, "Deadline" featured Tank Girl on its cover many times in 1994 and 1995 in anticipation of the film's release. Subsequently, Tom Astor said the release of the film: "was very helpful, but it did not make up the difference, it lost some of its cult appeal without gaining any mainstream credibility." The magazine ceased publication in late 1995. Alan Martin and Jamie Hewlett have since spoken negatively of their experiences creating the film, calling it "a bit of a sore point" for them. "The script was lousy," Hewlett recalled, "me and Alan kept rewriting it and putting "Grange Hill" jokes and Benny Hill jokes in, and they obviously weren't getting it. They forgot to film about ten major scenes so we had to animate them ... it was a horrible experience." Talalay complained that the studio interfered significantly in the story, screenplay, and feel of the film. She said that she had been "in sync" and on good terms with Martin and Hewlett until the studio made significant cuts to the film, which she had no control over.