Although her first name is "Elena", Paparizou promoted herself as "Helena" in the lead up to her Eurovision appearance to distinguish herself from popular names in other countries. She continues to call herself Helena on all non-Greek promotions and releases, although she prefers to be known as "Elena". Paparizou toured Europe to promote her Eurovision entry. During this time, she was appointed a Greek Ministry of Tourism ambassador by Dimitris Avramopoulos, the Minister of Tourism. He spent in her campaign to promote Greece through merchandise and advertisements that aired throughout Europe.