In recent years the free range dairy scheme has become more prevalent. Farms supplying milk under the free range dairy brand abide by the pasture promise, meaning the cows will have access to pasture land to graze for a minimum of 180 days and nights a year. There is evidence to suggest that milk from grass contains higher levels of fats such as omega-3 and conjugated linoleic acid (CLA). Additionally free range dairy is giving consumers more choice as to where their milk comes from. Free range dairy provides the consumer with reassurance that the milk they drink has come from cows with the freedom to roam and can graze in their natural habitat.