This appearance in "Lui", and the monthly column that the editor, Jean-Pierre Binchet, subsequently created for him, initially raised the hackles of his French colleagues. After some months, however, Jon Winroth became a fully accepted part of the French-language wine scene. Soon he was asked to contribute to "Cuisine et vins de France" and the "Revue du Vin de France". Eventually, his "wine of the month" column in Lui was moved to "Elle", where it appeared weekly. While he was appearing in both "Elle" and "Lui", his French colleagues offered all the expected sexually-oriented jokes.