The magazine was posted at 50 sites around Melbourne on public walls and in venues including cafés, bars and laundromats. "Is Not" was a non-profit enterprise that received no revenue from advertising; instead it was funded by charging entry to its issue launches, which were themed parties with live music and entertainment rather than traditional literary launches. "Is Not" was also available worldwide by sales of subscriptions and back issues on its online store. It was only available in its full-size poster format.