Aviv Gefen changed that. Starting his career at age 17, Gefen appeared on stage in drag and heavy makeup, bragged about his evasion of the draft, and sang about drugs, sex and alienation in a hard-rock style reminiscent of Punk Rock. His music struck a deep chord among Israeli youth. He also symbolised the break with the old traditions, though his Beatles and Pink Floyd influenced music was in no sharp contrast stylistically to that of his father, Yehonatan Geffen, one of the leading lyricists of the day.