In May 1998, Siobhán Donaghy and Mutya Buena, both aged just 13, had been signed as solo artists, but decided to work together after performing at the same showcase. While working in the studio, Buena invited her best friend Keisha Buchanan to watch them. Manager Tom decided the three girls were to be a trio, likening their different appearances to the United Colors of Benetton campaign. Originally dubbed "the Sugababies", the group's name was tweaked to "Sugababes" when they were signed by London Records to give the group a more mature image.