The video was shot in Los Angeles, California in April 2000, to accommodate Madonna's pregnancy and her then-growing waistline. Crewmember were asked to sign confidentiality documents for the filming. Madonna conceptualized the clip, wanting to show her take on the stereotypical R&B and rap music videos. She wanted to do role reversals with females enacting characters generally reserved for males. However, her range was limited being pregnant so she "had to think of a concept that would incorporate me being almost a voyeur rather than the central force in the video. So I figured if I played this kind of mack-daddy/pimp character, where things just came to me, happened to me and happened around me while I was watching it all happen, I could kill two birds with one stone."