Under the management of Parker and Steiner, the deli became known nationwide, attracting celebrities such as Woody Allen, Jackie Mason and Henny Youngman, and opened branch locations in Atlantic City, New Jersey; Secaucus, New Jersey; and Tysons Corner, Virginia. Steiner became the public face of Jewish food, appearing in a television commercial for rye bread. He created a 60-pound Statue of Liberty carved from chopped liver, complete with a torch fashioned from a turkey wing, for the United States Bicentennial and was asked to prepare corned beef and pastrami for visiting heads of state attending the G7 economic summit meeting held in 1983 in Williamsburg, Virginia. Portions of Woody Allen's 1984 movie "Broadway Danny Rose" were filmed in the restaurant.