Xbox LIVE was launched in late 2006, and as with the console, initially it was greeted with lukewarm response. However, now it has become one of the console's main selling points. As of September 2009, India is the only (Officially Launched) country not having Xbox 360 Elite in its selling lineup. Although The Elite Model was launched officially in 2007 as a Limited Edition, It was quickly vanished due to the lack of movement in sales. Heavy pricing was the major reason behind this since the Elite System was priced at Rs. 34990/- (US$700)