By the time the ECS made its retail debut, an internal shake-up at the top levels of Mattel Electronics' management had caused the company's focus to shift away from hardware add-ons in favor of software, and the ECS received very little further marketing push. Further hardware developments, including a planned Program Expander that would have added another 16kB of RAM and a more sophisticated, fully featured Extended-BASIC to the system, were halted, and in the end only a half-dozen titles were released for the ECS.