In all of its programming, the management team under Weyrich sought a highly professionalized approach to both its advocacy and journalistic programming. Consequently, the channel featured high production values and cost a great deal. The FCF claimed that various ideologically liberal organizations and individuals and industry competitors pressured many advertising firms to withdraw or withhold support. The result was that revenue could not meet operating costs, and in response to donor and investor pressure for a clearer focus, FCF dropped all programs not directly related to public policy and conservative activism, and rebranded the channel as NET: The Conservative NewsTalk Network, with the initials NET no longer standing for anything, and the nine-dot logo replaced with one evoking the U.S. Capitol dome. It also began news reports and updates (akin to the likes of CNN, albeit keeping its ideological principles at the forefront), and a full-fledged investigative journalism program. However, the high cost of this strategy, perceived obstacles for entering the marketplace, and other factors combined to bring NET down by 1997.