In addition to the desire to avoid government regulations and taxes, magazines were established as a new medium in which to convey information to a larger group of readers, which could be reached through Britain's growing transportation network. "The Gentleman's Magazine", a publication established in 1731, avoided this tax by producing a monthly publication that claimed to feature the "reprinting" of news (rather than the transmission of news, which the tax targeted). "The Lady's Magazine" was not the first women's magazine. It was conceived by the London bookseller John Coote and the publisher John Wheble, and first appeared in print in August 1770. John Huddlestone Wynne, an early editor of the magazine, also edited several other contemporary publications. By 1773, the role of printer had been taken over by George Robinson.