Surfside Beach was first incorporated in 1964 with 881 residents. It was previously known as Roach's Beach and had only a few buildings surviving the hurricane of 1893. Principal industries were lumber and feed farming for the 30 or so horses and mules in the area. The new owner, Mr. George J. Holiday, renamed the area Floral Beach for his wife, Flora, and daughter, Floramay. In the late 1920s, a group from Columbia purchased and partially developed the land. In 1952, most of the land changed hands again and became known as Surfside Beach. The undeveloped beach area was covered with sand dunes. A one-lane sandy road led from the highway to a quiet beach.