In England, he settled back in the family home at Southwold, renewing acquaintance with local friends and attending an Old Etonian dinner. He visited his old tutor Gow at Cambridge for advice on becoming a writer. In 1927 he moved to London. Ruth Pitter, a family acquaintance, helped him find lodgings, and by the end of 1927 he had moved into rooms in Portobello Road; a blue plaque commemorates his residence there. Pitter's involvement in the move "would have lent it a reassuring respectability in Mrs Blair's eyes." Pitter had a sympathetic interest in Blair's writing, pointed out weaknesses in his poetry, and advised him to write about what he knew. In fact he decided to write of "certain aspects of the present that he set out to know" and ventured into the East End of London—the first of the occasional sorties he would make to discover for himself the world of poverty and the down-and-outers who inhabit it. He had found a subject. These sorties, explorations, expeditions, tours or immersions were made intermittently over a period of five years.