For many years, Warren Silver – who originally joined KFDX as a member of its production staff when it signed on in March 1953 — served as the station's chief weathercaster and continuity announcer as well as acting as the original host of "RFD-3". After the station's sale to Clay Communications, Silver was promoted to a management position as the station's general manager, and headed channel 3's operations from 1971 to 1988. After his retirement, Silver continued to serve as a contributor for the station's newscasts, hosting "The Silver Report", a weekly feature segment reporting on issues affecting senior citizens that aired during the 6:00 p.m. edition of "Newscenter 3" until his death in 2001. Another longtime weathercaster who appeared on channel 3's newscasts from 1954 to 1971 was Tom Crane, who was known by his nickname, "Tom Crane, the Weathervane." After he left KFDX, Crane worked as vice president of City National Bank in Wichita Falls, and later operated local advertising agency Crane & Company from 1980 until his death on July 6, 2009.