The three Nasser brothers, William, Elias and George, specifically requested Pflueger in 1920 after they received financing for a grand movie palace on Castro Street. In a hurry to see the 2,000-seat project completed, the Nasser Brothers gave Pflueger a free hand in its design. The Castro Theatre was finished in June 1922 for $300,000 ($ in today's dollars) in a largely Spanish Baroque style which evoked cathedrals in Spain and Mexico. Churrigueresque elements were used sparingly on the facade, and ornate tile detailing was employed in the vestibule, ticket booth and the lobby. A canopy modeled after ancient Roman silk brocade shelters was fashioned of steel lath and plaster and painted with Asian and Buddha figures to overhang the main theater seating area. The whole was an eclectic assemblage of styles.