Due to the generic nature of the name "Price Rite", and the unfamiliarity with the brand outside the Northeast, Wakefern has also begun distributing Price Rite-branded merchandise, such as health-and-beauty, paper products, foodstuffs, and dairy products to other retail outlets, such as dollar stores, mom-and-pop pharmacies, and corner stores, along with other supermarkets such as Gristedes Operating Corp., which owns Gristedes Supermarkets in New York City. Due to Gristedes' partnership with Amazon, selected Price Rite-branded products also are available for sale on that website. Price Rite products are also the store brand for discount stores such as National Wholesale Liquidators.