Channel 11 was also the first local television station in the market to have full featured iOS and Android Market applications (for mobile phones and tablets). In March 2012, the station's newscasts were moved into the Content Center as the station prepared its studio and facilities for high definition broadcasting, and began construction of an HD-optimized news set. Beginning with the 5:00 p.m. newscast on April 23, 2012, WLUK became the third station in the Green Bay-Appleton market to begin broadcasting its local news programming in high definition. The station uses the AFD #10 flag to present its newscasts in letterboxed widescreen for viewers watching on cable television through traditional 4:3 sets.