In April, 1964, the upper 30 floors of the Empire State Building were floodlighted for the first time in connection with the opening of the 1964 New York World's Fair in Queens. As the only floodlit skyscraper in New York City, the impact of the lighting was dramatic, with one person calling the tower's illuminated crown "a chandelier suspended in the sky." The floodlights were essential to Warhol's concept for the film, since without them there would be almost nothing to see.