The corporate structure underpinning these changes was the launch, announced in April 2013 and effective that August, of a "new, digitally focused company," also under ownership of the Newhouse family's Advance Publications, initially (in 2013) called the Northeast Ohio Media Group (NEOMG) and renamed in January 2016 as Advance Ohio. (The renaming occurred several weeks following a major reorganization of the newsroom that included layoffs.) The original, older parent company, Plain Dealer Publishing Company, kept responsibility for "The Plain Dealer" (i.e., the print edition), only, while NEOMG gained responsibility for operating cleveland.com and Sun Newspapers (also known as the "Sun News" suburban papers, a group of smaller, weekly, more suburban-oriented newspapers in the Greater Cleveland metro area also owned by Advance Publications). NEOMG was also made responsible for all ad sales and marketing for "The Plain Dealer", "Sun News", and cleveland.com. Both NEOMG (later Advance Ohio) and the Plain Dealer Publishing Company provide content to "The Plain Dealer" and cleveland.com.