In 1989, Bush was the campaign manager of Ileana Ros-Lehtinen, the first Cuban-American to serve in Congress, in her special election. In 1994, Bush launched an unsuccessful bid for the Governor's office against incumbent Democratic Governor Lawton Chiles. Bush ran that year as a conservative. At one point, he was asked what he would do for African Americans, and Bush responded: "It's time to strive for a society where there's equality of opportunity, not equality of results. So I'm going to answer your question by saying: probably nothing." Bush lost the election by only 63,940 votes out of 4,206,076 that were cast for the major party candidates (2,135,008; 51% to 2,071,068; 49%). In the same election year, his older brother, George, was elected Governor of Texas. Following his election loss, Bush joined the board of The Heritage Foundation and continued to work with Codina Partners. Alongside T. William Fair, the president of the Urban League's Miami affiliate, Bush helped to establish Florida's first charter school.