Other large-scale projects include the major Bullring Shopping Centre development by The Birmingham Alliance, which replaced the earlier 1960s shopping centre which had fallen out of favour with the public. The new shopping centre was completed in 2004 and was designed by Benoy in partnership with Future Systems who designed the iconic and award-winning Selfridges Building which is an irregularly-shaped structure, covered in thousands of reflective discs (see picture) and is a form of blobitecture. In Eastside, the Learning and Leisure Zone has seen the construction of the Eastside campus of Matthew Boulton College, Millennium Point and the New Technology Institute. Future projects will build upon the educational presence that has been established in the area.