Bush announced his candidacy on June 15, 2015, at a multicultural campus of Miami Dade College. According to "Reuters", Bush characterized himself as a moderate Republican who still has conservative principles; he promised immigration reform, spoke fluent Spanish, mentioned his wife's Mexican origins, and criticized Hillary Clinton. David Yepsen, director of the Paul Simon Public Policy Institute, said: "It's pretty hard for to win the White House if current Hispanic voting trends continue. (Bush) has some unique abilities to appeal to those voters and he's going to maximize them."