During the Festive Finale campaign in 2011, Zeddy was reintroduced in weekly flyers for Zellers Toyland before closing their stores for Target or Walmart. The character was used as a static picture, but no animated television commercials of him were made during this season. However, some employees decided to wear the Zeddy costume to celebrate the return of this teddy bear. Shortly thereafter, in December 2011, Zellers launched a Zeddy Bucks promotion. Those who spent at least $50 before taxes on toys received a pair of red 2012 Summer Olympics mittens, plus a $10 Zeddy Bucks voucher. This voucher could only be used on a later date.