The game is a complete free-for-all played along Watling Street (the old Roman road) at the point where it forms the main street of Atherstone town. The ball is decorated with red, white and blue ribbons that are exchanged for money by who ever is able to obtain one and is made of thick leather to make it too heavy to kick far. The match starts at 3:00pm when the ball is thrown from the window of Barclays Bank and continues until about 5:00pm. However the ball may legitimately be deflated or hidden after 4:30pm. There are no teams and no goals, though in the last century the match was played between a team from Warwickshire and one from Leicestershire. There is only one rule: players are not allowed to kill one another. Whoever is able to hang onto the ball at the end of the game not only wins the game but is allowed to keep the ball as well. The game is controlled by a number of "marshalls" some of whom are former winners. Police are present but for the two hours the game is in progress stand back and allow the action to continue. Legend has it that many an old feud is settled on Ball Game day. This Shrove Tuesday ball game has been held annually since the early 12th century and is one of Atherstone's claims to fame. The 2019 edition of the game was noted for being extremely violent with several videos of the event being uploaded to social media. Event organisers disputed the accounts of violence as "nothing new".