In light of a price war, and higher prices where the stamps were sold, consumers prices were rising to cover costs – and as inflation was high, the value of the stamps was going down. On the High Street the main suppliers of Green Shield stamps became the filling stations. Aimed at company drivers, who didn't care about the cost of fuel, competing stations began to offer double, triple, quadruple and even greater multiples of stamps. As sales slowed and other retailers abandoned the scheme, Green Shield Stamp catalogue shops began to offer part stamp-redemption and part cash for the goods in their catalogue. The proportion of cash accepted was slowly increased until the goods could be purchased, outright, without the need for any stamps. With this groundwork laid, the catalogue stores, warehouses and vehicle fleet were re-branded Argos in July 1973. The company suspended sale of stamps in 1983, then had a short revival in 1987 involving 2,500 shops, finally ceasing in 1991.