Dora is a Latina. According to a Nickelodeon spokesman, "she was developed to be pan-Latina to represent the diversity of Latino cultures". Initially the character was not planned to be Latina although after an executive at Nickelodeon attended a conference about the lack of Latino representation, the creators were asked if they could include such elements. At first there was hesitancy, but eventually they realized that they had "a great opportunity" and the character was designed as such. Nickelodeon at first did not like the antagonist Swiper, at first with researchers stating that "he was bad modeling and unsettling to kids"; however, the creators felt strongly about the inclusion of a villainous character and he remained in the final show.