He also began to develop strategies to ensure Port Eliot would continue to be a vibrant cultural laboratory, building on the legend of the Elephant Fayre and helping define the ethos of the Port Eliot Literary Festival, through conversations with friends such as Tom Hodgkinson of the Idler magazine. His passion for the arts saw him also involved with the A Foundation, through his Literati project and i-DAT with the A Conversation at Port Eliot in 2006. This was the first in a proposed series on emerging ideas in art, science and technology organised by Jago Eliot and The Institute of Digital Art and Technology at the University of Plymouth. The themes for this seminar were 'art and irrationality' and 'a geography of the immaterial'.