In the 19th century Croatian romantic nationalism emerged to counteract the non-violent but apparent Germanization and Magyarization. The Croatian national revival began in the 1830s with the Illyrian movement. The movement attracted a number of influential figures and produced some important advances in the Croatian language and culture. The champion of the Illyrian movement was Ljudevit Gaj who also reformed and standardized the Croatian literary language. The official language in Croatia had been Latin until 1847, when it became Croatian. The movement relied on a South Slavic and Panslavistic conception, and its national, political and social ideas were advanced at the time.