With the rise of digital media, there is a move from the traditional journalist to the blogger or amateur journalist. Blogs can be seen as a new genre of journalism because of their "narrative style of news characterized by personalization" that moves away from traditional journalism's approach, changing journalism into a more conversational and decentralized type of news. Blogging has become a large part of the transmitting of news and ideas across cites, states, and countries, and bloggers argue that blogs themselves are now breaking stories. Even online news publications have blogs that are written by their affiliated journalists or other respected writers. Blogging allows readers and journalists to be opinionated about the news and talk about it in an open environment. Blogs allow comments where some news outlets do not, due to the need to constantly monitor what is posted. By allowing comments, the reader can interact with a story instead of just absorbing the words on the screen. According to one 2007 study, 15% of those who read blogs read them for news.