Frost was a member of a successful consortium, including former executives from the BBC, that bid for an ITV franchise in 1967. This became London Weekend Television, which began broadcasting in July 1968. The station began with a programming policy that was considered "highbrow" and suffered launch problems with low audience ratings and financial problems. A September 1968 meeting of the Network Programme Committee, which made decisions about the channel's scheduling, was particularly fraught, with Lew Grade expressing hatred of Frost in his presence. Frost, according to Kitty Muggeridge in 1967, had "risen without a trace."