The success of the programme prompted the BBC to extend the series by an extra week (week nine), removing the need for a double eviction prior to the final. The new date for the final, 9 June 2007, ensured it would air directly opposite the final of ITV's competing show, "Grease is the Word". This move paid off as the final of "Any Dream Will Do" managed to secure the upper hand over "Grease is the Word" in viewing figures with a peak of 8.5 million viewers and an audience share of 39.6%, compared with ITV's high of 4.9 million viewers (an audience share of 23.5%).