Jackie Honaker finds herself an innocent victim of American news media propaganda. There is a news group reporting on Christmas in Appalachia. Rachel Honaker brings them to Jackie's school to film part of their report. The news crew first asks to film in the cafeteria, then the library, only to discover the school has neither. Announcing that they need to have a location large enough to distribute shoes donated by a New Jersey shoe company, the news crew hints that the true purpose of their documentary is to portray the region as one of extreme poverty and disarray. Jackie's teacher, Miss Cox, tells the class the true reason behind the news crew's presence. Many of the students neither want nor need shoes and do not wish to participate, but the news group exploits the innocence of their youth, bribing them with the opportunity to be on television if they will line up to receive shoes. Afterward, some of the students throw away their shoes.