Heading the new station were Managing Editor Matthew Bannister and Programme Organiser Trevor Dann. Bannister, from Capital Radio, favoured a young, racy, news and speech format, miles away from the typically stuffy BBC Local Radio sound. Dann came from Radio 1, via BBC TV's Whistle Test, and developed an album-oriented music policy. GLR was aimed at "people who hate pop but love music, hate prattle" (excessive on-air talk) "but want to know what's what where in the world". The station was aimed at 25- to 45-year-olds, who perhaps grew up with Radio 1, but now wanted to be intelligently informed about the city in which they live, and the world in general. Early promotions used the phrase "rock 'n' rolling news". Much of the daytime speech output covered London events and nightlife, with comedians and other artists being interviewed. The music mix was best described as Adult album alternative, though indie bands such as The Wonder Stuff were also played. It has been said this Triple-A format inspired the launch of BBC 6 Music years later.