"Gubbi Veeranna Nataka Company" is the first theatre company in Karnataka to employ female artists to portray female characters on the stage. Elephants and horses were also brought on stage in war scenes of Kurukshetra. There is a popular saying that "the story of Gubbi Veeranna's company is itself the story of the Kannada theatre", which indicates the popularity of this company in the theatre world. Apart from theatre, Gubbi Veeranna has also produced films and acted in them as well.