When Mattel Electronics originally released the Intellivision in late 1979, they advertised that the Intellivision — unlike its primary rival, the Atari 2600 (then known as the Atari VCS) — would be upgradeable to a fully functional home computer via a hardware add-on accessory called the Keyboard Component, internally sometimes called the "Blue Whale" or the "Intelliputer". Many potential buyers were excited by the notion (especially parents, who liked the idea of a machine that could be turned into an educational tool, or at least something more useful and practical than just a game-playing system), and many bought Intellivisions on that basis alone.