Statistically, 2012 was Keselowski's best Sprint Cup season to date: he won five races on the way to winning his first Sprint Cup championship. Keselowski started the year by memorably posting pictures and status updates via Twitter from his car during a red flag period. Cars were stopped on the track when a mechanical failure on Juan Pablo Montoya's car caused it to run into a jet dryer under caution at the Daytona 500, leading to a large fire that damaged the track surface, which had to be repaired before the race could be concluded. Keselowski was caught up in a crash on lap 188 and finished 32nd.