WFVT became a charter affiliate of The WB Television Network when it debuted on January 11, 1995, and changed its on-air branding from "TV55" to "WB55" shortly afterward. WJZY joined the United Paramount Network (UPN) when that network debuted five days later on January 16. In February of that year, the station was added to most Charlotte area cable systems. In the city of Charlotte, it was placed on Time Warner Cable channel 17, a slot that had long been held by The Disney Channel (then carried by most area providers as a premium service). The station ran ads in local newspapers that featured Bugs Bunny (ironic considering he was not the mascot of The WB network itself) pulling off a pair of Mickey Mouse ears and suggesting that viewers should re-program their televisions and VCRs lest they think "some rodent still lives there."