In 1904 a new magazine called "Shashin Geppo" ("Monthly Photo Journal") was started, and for many years it was the centerpiece for the advancement of and debates about pictorialism. The meaning and direction of art photography as championed by Ogawa and others was challenged in the new journal by photographers Tarō Saitō and Haruki Egashira, who, along with Tetsusuke Akiyama and Seiichi Katō, formed a new group known as Yūtsuzu-sha. This new group promoted their own concepts of what they called "the inner truth" of art photography. For the next decade many photographers aligned themselves with one of these two organizations.