The Public Enemy made their ECW debut in September 1993 at "UltraClash", as booker Paul Heyman gave them the gimmick of white guys who embraced and loved the growing hip hop culture of America. Heyman has stated that he got the inspiration to create The Public Enemy from a "Newsweek" article about the cultural changes occurring in America and the difficulty for young men living in places like Los Angeles during the early 1990s, with a quote that stated "The generation of today is more afraid of living than dying".