"One of the most prominent promoters of this falsehood vaccines cause autism is actress Jenny McCarthy, who was recently named as Elisabeth Hasselbeck's replacement on ABC's hit daytime talk-show, "The View". Once she's on air, it will be difficult to prevent her from advocating for the anti-vaccine movement. And the mere act of hiring her would seem to credit her as a reliable source. ... By giving science deniers a public forum, media outlets implicitly condone their claims as legitimate. ... False equivalency is one of journalism's great pitfalls, and in an effort to achieve 'balance', reporters often obscure the truth. What's the merit in 'he said, she said' reporting when he says the world is round and she insists it is flat. Indeed, there is an enormous cost to society when the truth could save lives."