In 2013, Jamelia appeared in an episode of the BBC drama series "Death in Paradise", portraying the role of a singer. In 2014, Jamelia modelled a new swimwear range for Boux Avenue. In May 2014, she appeared in a TV advertisement for Boux Avenue and sang a cover version of "I Only Want to Be with You", with the chorus changed to "I only want to be with Boux". In 2016, she returned to acting to appear in an episode of the BBC soap opera "Doctors" as Helena Wales. Following her appearance, she stated that she wants to return to "Doctors".