In 2010, the Thomas Cook Group reached an agreement with The Co-operative Group to merge its branch network with that of The Co-operative Travel. The merger was approved by the Competition Commission in 2011, and the joint venture was 66.5% owned by the Thomas Cook Group, 30% owned by The Co-operative Group and 3.5% owned by the Midlands Co-operative (renamed the Central England Co-operative in 2014). The merger created the UK's largest travel network. Thomas Cook's "Going Places" branded branches were rebranded under the Co-operative's brand.