The image was used as the cover of "Walkabout" magazine in 1936. It drew such a response that the magazine's editors requested that Tjungurrayi be rewarded by the Department of Internal Affairs, with a gift of camping equipment, including a camp oven. Over the next few decades, the pictured photograph and others taken during their meeting featured in magazines and early Central Australian tourism campaigns. Holmes claimed he used the images repeatedly presenting Jimmy as a 'symbol of a vanishing race'.