Started in 1989, the label is dedicated to traditional and contemporary music, story, song, and dance that reflect the Newfoundland experience. As of 2005, the label has fourteen currently available titles, making it the largest traditional music label in the province of Newfoundland. In 2005, SingSong published a CD-ROM version of Kenneth Peacock's 1965 book "Songs of the Newfoundland Outports", thus making the long out-of-print work more widely available than it had been. The CD-ROM was produced as a collaboration between Payne's company and the Canadian Museum of Civilization.