Prior to "Peace, It Also Pays Off," OVI reacted to the January announcement of 1,400 settlement units with a campaign to urge Finance Minister Yair Lapid to back up his rhetorical support for peace with real action—ending financial transfers to the settlements and sending the money instead to deprived communities inside Israel. OneVoice Israel activists distributed 10,000 shekel notes with Lapid's face, and called on him to stop financial transfers for settlement construction. This grassroots outreach was paired with an aggressive social media campaign, juxtaposing Lapid's public comments in support of negotiations with a call to back those pledges with action.