Jamelia has walked the catwalk every year since 2007 for her UK model counterpart, Naomi Campbell, and her Fashion for Relief show. Jamelia is also active in working with ActionAid, Princes Trust and the Food Aid branch of the UN, the World Food programme which has seen her visit Kenya, Uganda and India. In 2008, Jamelia earned the role of appearing alongside Helena Christensen and Erin O'Conor, fronting her own ethnic haircare range 'Model Me', in conjunction with 'Toni and Guy', and was stocked nationwide in Boots stores. 2009 saw Jamelia take on various TV roles including authoring her own documentary for BBC Three on ethical hair extensions, which saw her travel to Russia and India. Plus she was one of the judges on BBC Three's "Move Like Michael Jackson". Jamelia has met Nelson Mandela and performed for him for both his 46664 concert in Johannesburg and his 90th birthday celebrations in Hyde Park. In 2012, she took part in the "Preston Passion" to mark Preston's 2012 Guild. The "Preston Passion" was a retelling of the Easter story and involved singing, dancing and three dramas, where she sang a cover version of "You Got the Love". She has been a frequent guest on the satirical music panel show "Never Mind the Buzzcocks" and was a celebrity contestant on "Vernon Kay's Gameshow Marathon".