BWO are mainly well known and popular in the gay community (but not only) in the UK, due to the attention they receive via the gay media. Signed to small independent record label Shell Records in the UK, BWO have achieved moderate success with a few single releases. Initially two of their Swedish hit singles, "Sixteen Tons of Hardware" and "Chariots of Fire", reached the Top 10 of the British club charts. With a more concerted UK release including physical CD singles, the remixed 2005 single "Sunshine in the Rain" hit number 1 in the UK indie chart and reached Number 69 in the main UK singles chart in March 2008. "Lay Your Love On Me" was released in the UK in late July 2008, charted also at Number 69 in the main singles chart, and Number 2 in the UK indie charts. BWO's third physical single release in the UK was to be "Will My Arms Be Strong Enough", the single was released on 22 September 2008, and failed to make the top 100.