Tschichold was well known as an eminent book designer in his own right, having promoted the now-popular ragged right style of book layout. A modernist, after the war, from 1947 to 1949, he played a hugely significant role in British book design, creating a unified, simple and inexpensive layout design for Penguin Books, a publisher which specialised in issuing cheap paperbacks. In his early life, he had lived in Leipzig and in the 1920s had devised a "universal alphabet" for German, improving its non-phonetic spellings and promoting the replacement of the jumble of fonts with a simple sans serif. Tschichold had become more interested in classical book design as his career progressed, and Sabon is a relatively faithful, organic book typeface strongly rooted in tradition. The name "Sabon" was proposed by Stanley Morison, an influential British Monotype artistic advisor and historian of printing. Different drawings were used for machining the larger sizes. Tschichold used an Egenolff-Berner specimen sheet from 1592 to provide initial models to work from, choosing a Garamond face for the roman letters and a Granjon face for the italics.