As publisher, Bingham set the tone for his editorial pages, and pushed for improved public education, support of African Americans and the poor of Appalachia. In 1933, the newspapers passed to his son, Barry Bingham, Sr. Barry Bingham would continue in his father's footsteps, guiding the editorial page and modernizing the paper by setting up several news bureaus throughout the state, expanding the news staff. During Barry Bingham, Sr.'s tenure, the paper was considered Kentucky's "Newspaper of Record" and consistently ranked among the 10 best in the nation.