Iced coffee can be made from cold brew coffee, where coffee grounds are soaked for several hours and then strained. Prior to the commercialization of cold brewers, consumers took the matter into their own hands, cold-brewing an iced coffee by soaking ground coffee and chicory with water. The next day, the grounds would be filtered out. The result was a very strong coffee concentrate that was mixed with milk and sweetened. This sweeter, creamier form of iced coffee is the type commonly found in New Orleans, Louisiana, at local coffee chains such as CC's Coffee House.