In 2012, Topps also launched their first phone application. Topps Bunt is an app that allows users to connect with other fans in a fantasy league type game environment wherein they can collect their favorite players, earn points based on how well they play and trade and compete with other fans. Three years later, the same company launched a digital experiment in Europe (geotargeted to exclude the USA) with its Marvel Hero Attax, using digital as an overlay to its physical product.