In 1967 (Incorporated in 1969), a group of young Latino men and women came together to collectively strategize on how to improve the quality of life for Arizona’s Mexican-American population. Out of many meetings and long hours of discussion, Chicanos Por La Causa, (CPLC) was born. Recognizing their desire and dedication, the Southwest Council of La Raza, which would later grow to become the National Council of La Raza, made an initial investment in the newly formed organization. With the financial assistance, CPLC implemented programs targeting rural development issues. Additionally, CPLC lent much needed support to Cesar Chavez and the United Farm Workers.