Writing in his book "Electric Shock", Peter Doggett describes "Sgt. Pepper" as "the biggest pop happening" to take place between the Beatles' debut on American television in February 1964 and Lennon's murder in December 1980, while Norman writes: "A whole generation, still used to happy landmarks through life, would always remember exactly when and where they first played it ..." The album's impact was felt at the Monterey International Pop Festival, the second event in the Summer of Love, organised by Taylor and held over 16–18 June in county fairgrounds south of San Francisco. "Sgt. Pepper" was played in kiosks and stands there, and festival staff wore badges carrying Lennon's lyric "A splendid time is guaranteed for all".