New Zealand-born choreographer and dancer Parris Goebel, who is of Samoan descent, has worked with artists including Justin Bieber, Rihanna, Janet Jackson, Jennifer Lopez, Nicki Minaj, BIGBANG, CL, iKON, Taeyang. Her work has included choreographing routines and starring in music videos and movies. One of her notable successes was her work choreographing the video "Sorry" for Justin Bieber, which as of March 2016 is one of the 5 top viewed videos on YouTube with more than 1.7 billion views. Goebel went on to choreograph and direct all thirteen of Justin Bieber's Purpose: The Movement videos. These videos have totaled over 3 billion views combined.