Just as it happens with traditional sports, bookmarkers and gambling companies do their best to attract as many gamblers as possible. Yet, one of the biggest issues with the esports gambling industry has been its target audience. Thus, as an important part of the esports audience is underage most governments have been a bit skeptical regarding this market's moral view. Nevertheless, a huge synergy has been shown between the esports and gambling industries as online betting houses have been able to aim to younger audiences and experiment with new forms of gambling adapted to each game title and/or tournament. Furthermore, these industries have got so close that there are even betting houses sponsoring professional esports teams, as happened with the contract between Betway and PSG.LGD team (Dota 2) in August 2019.