As a consequence, the AICF transformed Ambassador Auditorium, on the Ambassador College campus, from a church auditorium, in which Saturday Sabbath church services were conducted, into a "Carnegie Hall of the West", and launched a concert series featuring the top names in classical music, jazz, and the performing arts. PBS and other television networks made use of this glamorous new venue. The AICF also created a new, glossy, secular, coffee-table, commercial magazine called "Quest", with a circulation of several hundred thousand copies. Additionally, the AICF bought the book publisher Everest House, and funded the motion picture "Paper Moon" starring Tatum O'Neal.