The motive to "wipe out" in 2013 was in plain sight but in vain. Live on air, one academic started reining in the clueless radio host Mr. Chan and guest (now deceased "walking encyclopedia" in Cantonese opera) who kept admiring how great box office record for decades Loong achieved on stage, especially the 2011 winter event and 2012 IFPI wins, a finalist up for a vote. The now deceased columnist and/or radio character had plenty of her mind in writing for over 50 years that wagging finger of any academic behind a microphone couldn't remove from the wall. The occasion merely marked the beginning of concerted campaign out in open to promote misaligned personal agenda. The academic launched her current career by books published in the past specifically related to Loong's return to stage. Without Loong on board, published was add-on/attachment to a book already on the way to printer.