The story they chose was "The Brave Little Toaster", and this became the first CGI film Lasseter ever pitched. But in their enthusiasm, they ran into issues pitching the idea to two high-level Disney executives, animation administrator Ed Hansen, and Disney president Ron W. Miller. Ron Miller asked about the cost after the pitch and when Lasseter replied that it would cost no more than a traditionally animated film, Miller rejected the pitch, saying that the only reason to use computers would be if it was "faster or cheaper".