The series was well known during its run for its product placement deal with Chrysler, especially its Dodge division. After Walker used a GMC Sierra during the first season, he switched to the Dodge Ram (which at the start of the second season was completely redesigned for 1994), which would be advertised during commercial breaks. Other members of the cast often used other Chrysler vehicles, while villains would drive vehicles from General Motors or Ford Motor Company. This was not unlike "The Andy Griffith Show", which exclusively used Ford vehicles due to a sponsorship deal with Andy Griffith. Coincidentally, the show ended just as Dodge was getting ready to redesign the Ram again for the 2002 model year. However the 2006 Dodge Ram SRT-10 was used in the movie "Trial by Fire", driven by Walker.