Schools and churches were built in the ensuing decades, and construction was completed on Harundale Mall, the first enclosed shopping center east of the Mississippi River, in 1958. It was one of the first shopping centers to be called a "mall" and was developed by James W. Rouse of the Rouse Company (which also developed nearby Columbia, Maryland). The mall was developed in a joint effort with a local real estate developer, Charles Steffey. The originally planned location was not on Ritchie Highway but on Crain Highway (the main arterial for Glen Burnie). Charlie Steffey and Jim Rouse negotiated unsuccessfully with the "city fathers" of Glen Burnie, offering to regenerate the (then failing) center of town with their revolutionary concept. The "sticking point" was that the intersection of Crain Highway and Quarterfield Road (the proposed location) habitually flooded in even nominal rainstorms, to the point of cars being up to their doors in the river that ensued.