The four armed contractors, Scott Helvenston, Jerry (Jerko) Zovko, Wesley Batalona, and Michael Teague, were dragged from their cars, beaten, and set on fire. Their charred corpses were then dragged through the streets before being hung from a bridge spanning the Euphrates River. This bridge is unofficially referred to as "Blackwater Bridge" by Coalition Forces operating there. Photographs of the event were released to news agencies worldwide, causing outrage in the United States, and prompting the announcement of a campaign to reestablish American control over the city.