Another marketing Web 2.0 lure is to make sure consumers can use the online community to network among themselves on topics of their own choosing. Mainstream media usage of Web 2.0 is increasing. Saturating media hubs—like "The New York Times, PC Magazine" and "Business Week" — with links to popular new Web sites and services, is critical to achieving the threshold for mass adoption of those services. User web content can be used to gauge consumer satisfaction. In a recent article for Bank Technology News, Shane Kite describes how Citigroup's Global Transaction Services unit monitors social media outlets to address customer issues and improve products.