The Steadicam was introduced to the industry in 1975 by inventor and cameraman Garrett Brown, who originally named the invention the "Brown Stabilizer". After completing the first working prototype, Brown shot a ten-minute demo reel of the revolutionary moves this new device could produce. This reel was seen by numerous directors, including Stanley Kubrick and John G. Avildsen. The Steadicam was subsequently licensed to and manufactured by Cinema Products Corporation, which later diversified the brand into a consumer line for DV cameras.