When the NHL television contract went up for negotiation in early 1994, Fox (which was in the process of launching its sports division after acquiring the rights to the National Football Conference of the NFL) and CBS (which was hoping to land a major sports contract to replace the NFL rights that they lost to Fox and Major League Baseball rights that they lost to ABC and NBC) competed heavily for the package. On September 9, 1994, the National Hockey League reached a five-year, US$155 million contract with Fox for the broadcast television rights to the league's games, beginning with the 1994–95 season.