"Wii Sports" has become a popular means for social gatherings and competitions. Residents at senior centers and retirement homes have formed leagues using "Wii Sports" bowling. After its Australian release, Nintendo and Myer, an Australian department store chain, held a "Wii Sports" tennis tournament in January 2007 in Melbourne, Australia. The winners competed against professional tennis players Pat Cash and Mark Woodforde, and were awarded new Wiis. An unofficial "Wii Sports" tennis tournament titled "Wiimbledon" was held in the Brooklyn, New York bar Barcade on June 23, 2007. It featured 128 competitors, many of whom were dressed in costumes.