East Side Mario's has produced a variety of both chain-wide and regional promotional offers. These have included local radio contests and giveaways in association with communities. Similar to other restaurant chains, East Side Mario's has a longstanding promotion that offers free meals for young children, marketed for families. The franchise has also engaged in advertising partnerships with other companies such as Budweiser. In 2010, East Side Mario's took advantage of the FIFA World Cup and launched a campaign, declaring itself as the "soccer headquarters".