In the 1970s and 1980s, Broad Street was still very much a suburban high street. However, one prescient early manifestation of the street's future purpose as a fashionable partying district was the Rum Runner nightclub, which from the late 1970s restyled itself after New York City's Studio 54 and later London's Blitz club. The club was best known as the original home base of major 1980s band Duran Duran. It was situated on the South side at the East end of the road from 1964 to 1987 when it was demolished.