"Eve" revolves around Miami fashion designer Shelly Williams (Eve), "a woman whose fashion career is on the move but whose love life is a work in progress". At the start of the series, Shelly has been unable to find a suitable partner for ten months. She begins an on and off relationship with physical therapist J.T. Hunter (Jason George), which is nearly derailed when he cries while they watch "Casablanca" on their first date. Both characters turn to two of their close friends for advice on the opposite sex, love, and relationships. Shelly frequently looks for advice from former model Rita Lefleur (Ali Landry) and married friend Janie Egins (Natalie Desselle-Reid), while J.T. finds support in his best friends, nightclub manager Donovan Brink (Sean Maguire), and IRS worker Nick Dalaney (Brian Hooks).