"Cowboy's Sweetheart" was again popularized in 1946 by Rosalie Allen, a "singing cowgirl" from Pennsylvania, who went on to host her own "western" radio show in New York City. Margo Smith, known as the Tennessee Yodler, covered it in the 1970s, and Suzy Bogguss released her version in 1988 where it peaked at #77 on the Hot Country Songs. Singer/yodeler LeAnn Rimes again brought the song back in the 1990s. Singing "Cowboy's Sweetheart" in 1997, Jessie James Decker won a Louisiana talent contest when she was only nine-years-old and singing the tune in 2006, 11 year-old Taylor Ware was the runner-up on the NBC show "America's Got Talent". She taught herself to yodel and honed her skills by taking lessons from Margo Smith.