As briefly referenced above in report of Sadie Tanner Mossell Alexander, Ph.D., Esquire, and detailed in part below, by the first decades of the twentieth century, Penn made strides and took an active interest in attracting diverse students from around the globe. Two examples of such action occurred in 1910. Penn's first director of publicity, created a recruiting brochure, translated into Spanish, with approximately 10,000 copies circulated throughout Latin America. That same year, the Penn-affiliated organization, the Cosmopolitan Club, started an annual tradition of hosting an opening "smoker", which attracted students from 40 nations who were formally welcomed to the University by then Vice Provost Edgar Fahs Smith (who the following year would start a ten-year tenure as Penn's top academic officer, Provost) who spoke about how Penn wanted to "bring together students of different countries and break down misunderstandings existing between them". The success of such efforts were reported in 1921 when the official Penn publicity department reported that