In 1991, based on the AIM alliance, Apple envisioned A/UX as becoming the basis for drastically scaling its concept of Macintosh system architecture and application compatibility across the computing industry, from personal to enterprise markets. Apple formed a new business division for enterprise systems led by director Jim Groff, to serve "large businesses, government, and higher education". Basing the division upon a maturing A/UX, Groff admitted that Apple was "not a major player" in the Unix market and had performed merely "quiet" marketing of the operating system, but fully intended to become a "major player" with "very broad-based marketing objectives" in 1992. Further, Apple believed the alliance with IBM would merge A/UX, AIX, and System 7—thus ultimately scaling the execution of Macintosh applications from Mac desktops to IBM's huge RS/6000 systems.