Much to the amazement of both fans and media, the band chose not to fully exploit the marketing opportunities this controversy created and instead kept low profile. They only allowed themselves a few vague remarks on 'censorship', 'freedom of speech' and 'bigotry' during the promo party for the album in a downtown Sofia club. Bulgarian media speculated that the band and their label behaved like that due to inappropriate legal advice, which, if true, could be qualified as a major PR flop for the band.