In 1995, Colombo appeared in a nationally televised McDonald's commercial promoting his (fraudulent) win of a Dodge Viper. In 1995, St. Jude Children's Hospital in Memphis, Tennessee, received an anonymous letter postmarked Dallas, Texas, which contained a $1 million winning game piece. Game rules prohibited the transfer of prizes, but McDonald's chose to follow through by treating the $1 million as a donation to the hospital, making the final $50,000 annuity payment in 2014. Investigations later indicated that Jacobson had admitted to sending the winning piece to the hospital. In June 1996, Colombo's father-in-law, William "Buddy" Fisher, cashed in a stolen $1 million Monopoly piece. Jerry Colombo died in a traffic accident in 1998, so Jacobson found new accomplices to help him sell the stolen winning prize tabs.