During the mid-20th century, imports of cheaper foreign goods prompted the gradual deindustrialisation of Littleborough, but its commercial diversity allowed it to repel the ensuing economic depression experienced elsewhere in North West England. Subsumed into the Metropolitan Borough of Rochdale in 1974, Littleborough endures as a commuter town with a distinct community; its Civic Trust works to preserve and enhance its historic character, and societies exist to use the surrounding countryside for water-skiing, horse riding and other recreational activities. Littleborough's stone-built town centre is designated as a Conservation Area for its special architectural qualities.