In 1966, when "Pink Air" finally arrived at every Fina station, Fina replaced that campaign with a new one regarding an ingredient in its gasoline called "Pflash." At a time when other US oil companies were promoting their gasoline products with campaigns such as Exxon/Esso's "Put A Tiger in Your Tank!", Shell's "Platformate" additive that improved gas mileage, Texaco's invitation to "Trust Your Car to the Man Who Wears The Star" and Mobil's "Detergent gasoline"; ""PFLASH", was promoted as an ingredient in Fina gasoline that would improve driving pleasure by "turning red lights green," "smoothing out rough roads," "improving the food at roadside restaurants" and "making you feel less sorry you ever got a driver's license." Fina stations even offered free "Pflash" bumper stickers to motorists who pulled in for gasoline purchases.