Other examples include: DYI custom apparel vendor CustomInk and its affiliates T-shirt fundraising site Booster.com, and Represent (custom merchandise from influential celebrities) - which also aggregate demand and reduce cost for groups and occasions ranging from families, Little League teams, animal shelters, nonprofits, #STRONG charitable campaigns, and fan clubs. Another recent development is the growth of the “paint-and-sip” industry which matches public demand for fun activities with excess space at bars and restaurants (e.g. PaintNite “Girls Night Out” and PlantNite events in cities across the U.S.