In a decision he later came to regret bitterly, Weyrich, under pressure from the associate broadcasters, turned over day-to-day operation of the channel to Robert Sutton, an industry veteran who had been successful with other startups. It relaunched in the spring of 1997 as a for-profit TV channel called "America's Voice", with another $20 million in seed money. However, Sutton came from the ranks of mainstream media and refused to agree with the ideological analysis that the television industry was failing to meet the demands of conservative and traditionalist viewers. A power struggle ensued, with Sutton persuading the network's board to force out Weyrich in a hostile takeover.