Because of this, many people have viewed digital journalism as the death of journalism. According to communication scholar Nicole Cohen, "four practices stand out as putting pressure on traditional journalism production: outsourcing, unpaid labour, metrics and measurement, and automation". Free advertising on websites such as Craigslist has transformed how people publicize; the Internet has created a faster, cheaper way for people to get news out, thus creating the shift in ad sales from standard newspapers to the Internet. There has been a substantial effect of digital journalism and media on the newspaper industry, with the creation of new business models. It is now possible to contemplate a time in the near future when major towns will no longer have a newspaper and when magazines and network news operations will employ no more than a handful of reporters. Many newspapers and individual print journalists have been forced out of business because of the popularity of digital journalism. The newspapers that have not been willing to be forced out of business have attempted to survive by saving money, laying off staff, shrinking the size of the publications, eliminating editions, as well as partnering with other businesses to share coverage and content. In 2009, one study concluded that most journalists are ready to compete in a digital world and that these journalists believe the transition from print to digital journalism in their newsroom is moving too slowly. Some highly specialized positions in the publishing industry have become obsolete. The growth in digital journalism and the near collapse of the economy has also led to downsizing for those in the industry.