On 21 June 2018, a new club shop named "The Pompey Shop" was opened at 16 Anson Road, Milton, Portsmouth (PO4 8TB), just behind Fratton Park's North Stand. The opening day was attended by Portsmouth players Ben Close, Adam May, Jamal Lowe and Brandon Haunstrup. Portsmouth's 2018-19 season in EFL League One began at home on Saturday 4 August 2018 versus Luton Town, which Portsmouth won 1-0. Portsmouth remained undefeated in the 2018-19 EFL League One campaign for eleven consecutive league matches, but with the twelfth match on 6 October 2018, they were finally defeated 2-0 by Gillingham FC at Fratton Park. On Sunday 31 March 2019, Portsmouth met Sunderland A.F.C. in the 2019 EFL Trophy Final at Wembley Stadium. The match finished 1-1 after normal time, 2-2 after 30 minutes of extra time. A penalty shootout followed, with Portsmouth winning 5-4 on penalties. Portsmouth's regular EFL League One season concluded on 4 May 2019, with the team finishing 4th and qualifying for the League One play-offs. In the play-off semi-finals, Portsmouth were met by fifth placed Sunderland. The first leg match at the Stadium of Light on 11 May 2019 was won 1-0 by Sunderland. The second leg was played at Fratton Park on 16 May 2019 and ended 0-0, which meant Portsmouth lost 0-1 overall and missed a Wembley play-off final for promotion to The Championship.