He then signed to Atlantic Records in 1990, changing his surname to McCoy per the label's request, as fans had already begun to refer to him as McCoy. His debut album, "At This Moment", was released that year. None of the three singles made the country Top 40, although the lead-off single "If I Built You a Fire" was a Top 20 country hit in Canada. The other two releases were the title track, a cover of Billy Vera and the Beaters' #1 Hot 100 hit from late 1986-early 1987, and "This Time I've Hurt Her More Than She Loves Me", which was co-written by Earl Thomas Conley and originally recorded by Conway Twitty. McCoy continued touring and developed a "reputation for exciting, freewheeling live shows."