Other than in one-bid rounds, the bidding continued until a buzzer sounded, at which point each contestant who had not yet "frozen" was given one final bid. Bidding also ended when three of the contestants had frozen, at which point the fourth contestant was allowed one final bid unless he/she already had the high bid. Cullen then read the actual retail price of the prize. The contestant whose bid was closest without going over the actual price won the item. If everyone overbid, the prize was not won; however, Cullen sometimes had the overbids erased and instructed players to give lower bids prior to reading the actual price (similar to what is done on the current CBS version and its syndicated spinoffs).