On May 4, 2004, INdTV Holdings, a company co-founded by Gore and Hyatt in 2002, purchased Canada-based cable news channel NewsWorld International (NWI) from NBCUniversal for the express purpose of launching their new network with the space on some digital cable lineups (and DirecTV) that NWI had. The new network would not have political leanings, Gore said, but would serve as an "independent voice" for a target audience of people between 18 and 34 "who want to learn about the world in a voice they recognize and a view they recognize as their own." Other reports said that Gore hoped that the channel would help change the tide of "consolidation and conglomeratization" of the media by leading the change to "democratization." The news network was said to be a combination between CNN, MTV, and blipverts. In the summer of 2004, Gore and Hyatt announced their new network, named INdTV, with a series of public recruitment events. The first of these events was held at the Bambuddha Lounge in San Francisco's Tenderloin, on August 25, 2004.