Disney attempted numerous efforts to encourage economic and ethnic diversity among residents in the early days of development. The company placed advertisements in newspapers and magazines that catered to African-American and Hispanic demographics, printed brochures featuring racial minorities, and hired African-American workers in the community's sales office. In addition, the owners of the first 350 houses and 123 apartments were chosen by a lottery in an effort to prevent racial discrimination against homebuyers. However, by 2000, it was revealed that the racial makeup of the community was 88 percent white, compared to the surrounding county's 59 percent white population. Demographers partially blamed the lack of diversity on Disney's decision to forego building subsidized housing inside the community, instead opting to donate $900,000 to Osceola County to help area residents buy houses under $80,000, below the market value of most housing in Celebration.