In the early 1980s, Inès de La Fressange was the first model to sign an exclusive modeling contract with an haute couture fashion house, Chanel. During the early 1980s, fashion designers began advertising on television and billboards. Catwalk regulars like Gia Carangi, Tiegs, Christie Brinkley, Kim Alexis, Paulina Porizkova, Yasmin Le Bon, Kathy Ireland, Brooke Shields, Carol Alt, and Elle Macpherson began to endorse products with their names, as well as their faces, through the marketing of brands, such as Diet Pepsi and Ford trucks. In 1980, 14-year-old Shields was the youngest fashion model ever to appear on the cover of "Vogue". Later that same year, Shields appeared in controversial print and TV ads for Calvin Klein jeans. The TV ad included her saying the famous tagline, "You want to know what comes between me and my Calvins? Nothing." Brooke Shields' ads would help catapult Klein's career to super-designer status.