At the end of 2004, Reeves left The Edge, reportedly as a result of a prank carried out by his breakfast co-hosts Jay-Jay Feeney and Dominic Harvey. Jay Jay and Dom started sending Jason text messages from a prepay cellphone pretending to be a fan who had somehow managed to obtain Jason's number. Over 100 texts were sent and management of The Edge were aware such a prank was going on. Jason left, filing a personal grievance against The Edge operators, MediaWorks NZ.