By the early 1980s, Marvel Comics was in negotiations with Harvey Comics to assume publication of some of their characters. Harvey editor Sid Jacobson, along with the other Harvey staff, were interviewed by Mike Hobson, Marvel's group vice-president of publishing ("de facto" publisher). As part of the process, Jacobson created several new characters which were well received by Hobson and effectively sealed the deal. Marvel Editor-in-Chief Jim Shooter appointed editor Tom DeFalco as Executive Editor to coordinate with the Harvey staff, who were hired by Marvel. On the day Marvel was set to take over the Harvey publications, Harvey Comics pulled out of the deal due to an internal disagreement among the Harvey brothers. Harvey would cease publishing their comics in 1982. With the loss of the Harvey characters, the Marvel staff reevaluated their publishing plan and decided that their new line of all-age comics would be published under a different imprint name.