The company was acquired by Anheuser-Busch in 1985, and operated as a division of its Eagle Snacks unit. Sales of the chips were up to 80,000 bags a day by the end of the following year, reaching the entire East Coast, with sales of $16 million annually. Bernard bought the company and its factory back from Anheuser-Busch in 1996. Snack food company Lance Inc. bought the company from Bernard in 1999, by which time annual sales had reached $30 million. In 2010, Lance Inc. merged with Snyder's of Hanover. The Campbell Soup Co. would later go on to acquire Snyder's of Hanover in December of 2017.