The 1960s also saw the establishment by Bal Thackeray of Shiv Sena, a populist sectarian party advocating the rights of Marathi people in the heterogeneous city of Mumbai. Early campaigns by Shiv Sena advocated for more opportunities for Marathi people in government jobs. The party also led a campaign against the city's South Indian population. By the 1980s the party captured power in the Mumbai Corporation, and in the 1990s it led the government of Maharashtra's coalition with the Bharatiya Janata Party (BJP). During this transition from founding to capturing power, the party toned down its rhetoric against non-Marathi people and adopted a more Hindu nationalist stance.