NET was also a broader resource for U.S. social and economic conservatism. Many organizations bought the rights to air programs on the channel. This was part of NET's strategy of flouting mainstream media. However, the strategy had flaws, as each associate added more oversight on NET's finances and programming segmentation, thereby diluting the focus of NET. For instance, Philip Morris was hopeful NET could prove to be a powerful campaign tool. "If the health care miniseries goes well, the possibilities of working with NET to present our side of the story are virtually limitless (VNR's, district by district canvassing, etc.) … but will require a substantial amount of increased support", the internal report noted. Although Morris decided against such a strategy, the report delineated the potential hazards of relying exclusively on associate broadcasters.