While the tour was going on, the American lingerie industry reported that their turnover was suddenly up by 40 percent and that Madonna's image was responsible for this underwear revival. Sam Gower from "Rolling Stone" commented, "In the sixties, women burned their bras, now they wear five at a time, and bare their belly buttons. Madonna has done for the corset and crucifix what punk did for the safety pin. Macy's New York department store was flooded with buyers, who bought the tour merchandise like the crucifix earrings and fingerless gloves." The demand was so huge that Macy's had to refill the merchandise time again. Madonna's subversive antics on the tour provoked fiery and antics among the press. "Rolling Stone" said: "Like Marilyn Monroe, Madonna is bent on epitomizing and championing a vision of female sexuality, and like Monroe she is often dismissed as an artist for doing so." Suzanne Ferriss, author of "On Fashion" said that "Virgin Tour exemplified Madonna's extended desire to treat boys as toys and her chastity belt coming off at her own whim and desire. Her dance numbers with men during the tour shows them as her underlings, accessories that she toys with and totally dominates."