Ned's Atomic Dustbin quickly gathered a strong fanbase after being offered a support slot by local heroes The Wonder Stuff on their 1989 and 1990 UK tours. During 1990, Ned's Atomic Dustbin signed with Birmingham-based indie label Chapter 22 Records for their debut release, "The Ingredients EP", followed by a single, "Kill Your Television", which reached No. 92 and No. 53 respectively in the UK singles chart. "Kill Your Television" also topped the UK independent singles chart. This, combined with their acclaimed live reputation, drew a huge crowd to their afternoon appearance on the main stage of the Reading Festival in August 1990. The buzz created was significant enough to catalyse the interest of major record labels. One final single for Chapter 22 followed, "Until You Find Out", but distribution problems meant that many fans were left unable to purchase copies, thus stunting its chart progress. It eventually stalled at No. 51. Frustrated, the band finally decided to sign to Sony Records, on the proviso that they be allowed to release their music through their own Furtive label - thus regaining a higher degree of creative control while still enjoying the benefit of the major label's distribution and advertising clout.