In January 2007, Jamelia launched a new fragrance as part of a campaign to increase awareness of HIV and AIDS. Proceeds from the sale of every bottle of The Body Shop's "Rougeberry" were donated to "MTV's Staying Alive Foundation". On 4 March 2007, Jamelia appeared on an episode of "Top Gear", where Richard Hammond drove her to Earl's Court Exhibition Centre for a Brit Awards show in his homemade stretch limousine. On 27 May 2007, Jamelia had signed a £100,000 contract to launch a new range of products for Boots. On 31 July 2007, Jamelia, Erin O'Connor and Helena Christensen, had teamed up with hairdressing/hair product company Toni & Guy to promote "Model.Me" – a hair product created for women with ethnic hair. Jamelia said, "I think it's about time that there was a haircare range specifically designed for ethnic hair available on every high street."