Sierra Mist underwent a more significant rebranding in August 2010, in response to shifting consumer preferences towards products made with "natural" ingredients – according to beverage industry and general news media reporting at the time. On August 29, 2010, Sierra Mist was replaced with Sierra Mist Natural, although the original Sierra Mist still remained stocked in markets until late 2010. Updated logos, bottle labeling and can designs were also implemented at the same time. At this time, the Sierra Mist drink was reformulated, sweetened with sucrose instead of high-fructose corn syrup.