In 1991 Drummond told an "NME" journalist that "we never felt we went out and did things to get reactions. Everything we've done has just been on a gut level instinct", whilst acknowledging that people would likely not believe him. On the morning after the BRITs performance, an impassioned Drummond told the "NME" that "I really hate it when people go on about us being 'schemers' and 'scammers'. We do all this stuff from the very depths of our soul and people make out its some sort of game. It depresses me."