Its most popular features were film songs. While the golden age of Hindi-language film music was in the 1950s and 1960s, the station popularised movie songs, including the ones form Asha Bhosle, Lata Mangeshkar, K.L. Saigal, Kishore Kumar, Mukesh, Mohammed Rafi, S. Janaki and others. The radio station took advantage of the situation as Bollywood film music was banned by All India Radio and other Indian radio stations at the time. This led to increased listenership for radio programmes such as "Binaca Geetmala". The "Binaca Hit Parade" was presented by Greg Roskowski, it was a countdown of English pop music beamed on the Commercial Service and the All Asia Service. Having heard the programme, the audience flooded the station with letters requesting a count down of Hindi-language filmi songs and the idea of "Binaca Geetmala" was born.