In 2018, ITSO launched ITSO on Mobile, the first mobile ticketing solution that emulates an ITSO smartcard. ITSO partnered with Google to develop the solution that allows passengers to buy and use ITSO tickets on their android mobile phone. ITSO set up the solution to extend the ITSO technology and benefits to mobile ticketing. Transport operator members of ITSO can integrate ITSO on Mobile into their existing ITSO scheme structure, including their retail apps and websites. One of the key features of ITSO smartcards is now replicated on a mobile phone, the ITSO on Mobile engine securely delivers purchased tickets, within seconds, directly to the Google Pay digital wallet on the phone and are immediately read on ITSO enabled ticket validators on buses, rail and tram. ITSO on Mobile is the only mobile ticketing solution in the UK public transport industry that combines Google Pay functionality with the ITSO products.