At the start of 2000, Lewinsky began appearing in television commercials for the diet company Jenny Craig, Inc. The $1 million endorsement deal, which required Lewinsky to lose 40 or more pounds in six months, gained considerable publicity at the time. Lewinsky said that despite her desire to return to a more private life, she needed the money to pay off legal fees, and she believed in the product. A Jenny Craig spokesperson said of Lewinsky, "She represents a busy active woman of today with a hectic lifestyle. And she has had weight issues and weight struggles for a long time. That represents a lot of women in America." The choice of Lewinsky as a role model proved controversial for Jenny Craig, and some of its private franchises switched to an older advertising campaign. The company stopped running the Lewinsky ads in February 2000, concluded her campaign entirely in April 2000, and paid her only $300,000 of the $1 million contracted for her involvement.