A broad consensus amongst fans is that the "Star Trek" franchise became formulaic and mediocre in the 1990s on account of over-exploitation of the franchise by Paramount and production of multiple spin-offs and movies, though fans do not necessarily agree as to when this began (some adult viewers of "TOS" felt it also could be formulaic and repetitive). The release in May 2009 of "Star Trek", a reboot involving characters from the original series and set in an alternate timeline, was developed with the partial hope to resurrect the franchise.