The series was created by William Roberts and developed by Reed and her then husband, producer Tony Owen (the production company "Todon" is an amalgamation of their first names.) Roberts intended the show to respectfully picture the many demanding roles a stay-at-home woman was expected to master - wife, mom, companion, housekeeper, cook, laundress, seamstress, PTA officer, choir singer, scout leader, etc. - all the while being "effervescent, immaculate, and pretty." Reed stated, "We started breaking rules right and left. We had a female lead, for one thing, a strong, healthy woman. We had a story line told from a woman's point of view that wasn't soap opera." In addition, Reed described her show, accordingly: "I would call "The Donna Reed Show" a realistic picture of small town life - with an often humorous twist. Our plots revolve around the most important thing in America — a loving family."