In 2005, Neal McCoy and his manager Karen Kane founded a label called 903 Music. His first single for his own label was "Billy's Got His Beer Goggles On", which reached the Top 10 on the Hot Country Songs chart in 2005. The song served as the lead-off to his 2005 album "That's Life". Also included on the album were a cover of Charley Pride's "You're My Jamaica", a song preceded by a spoken-word intro from United States Army general Tommy Franks, and a studio version of "Hillbilly Rap", which he had performed in concert since the early 1990s. McCoy's next single release, "The Last of a Dying Breed", peaked at 36.