Keselowski crashed out of the 2017 Daytona 500 after leading 13 laps during the race. At Atlanta, Keselowski suffered from various pit issues, including being forced to pit for a flat tire and loose lug nuts, as the race was dominated by the Ford of Kevin Harvick. On the final restart with eleven laps to go, Harvick was issued a speeding penalty and sent to the rear and enabling Keselowski to start on the front row alongside Kyle Larson. After battling with Larson, Keselowski successfully passed him to record the win.