The loss of long-time staples Rush Limbaugh and Sean Hannity has proved challenging for WPTF. Following the move of the conservative programs to the new FM Talk Radio station, WPTF's ratings were significantly impacted. After having been among Raleigh's most popular stations, these days the station's ratings are considerably lower. In December 2009, Brian Freeman, program director of sister station WSJS in Winston-Salem, North Carolina took over the same duties at WPTF and became the host of North Carolina's Morning News.