In April 2010, Bard announced that he was working with co-producer Henrik Wikström on a new project called Gravitonas, signed to Universal Music worldwide. The project, described as electro-rock, and fronted by Bard himself and vocalist Andreas Öhrn, released a first digital EP in May 2010 and had its first charts hits in Sweden and Russia in the autumn of 2010. Since they refuse to release physical records tied to traditional promotional media campaigns and instead strictly release their music through streaming and downloads and in EP rather than album format, Gravitonas have been dubbed "The World's First Spotify Band" by bloggers and the music press. Bard's public friendship with Spotify founder Daniel Ek has played into this narrative. In addition to several No. 1 hit records across the European continent, Gravitonas have also achieved a considerable following as dance act in the U.S., with three hit records to date in the Billboard Top 50 Club Play Chart.