A programming relaunch in 1984 saw Radio London adopt the tagline ""The Heart and Soul of London"", with more soul music being played during the day. Tony Blackburn from BBC Radio 1 moved up the schedule to host a morning show for housewives, playing classic soul of the 1970s and presenting a show laced with cheeky jokes and "double entendres", once daring to "get out his 12-incher" - referring to an LP record. He was sacked in 1988 crossing the line of taste and decency, conveniently in time for the station's first relaunch. Regular Soul Night Outs were held initially in Kilburn but later in other venues, such as Ilford. This was where Dave Pearce, later of BBC Radio 1 fame, made his first regular appearances as a BBC DJ (Monday night programme 'A fresh start to the week'). Two of the station's producers, Guy Hornsby (Tony Blackburn) and Mike Gray (RobbieTalk:BBC London 94.9 Vincent Telephone Programme), went on to create the ground-breaking commercial dance stations Kiss 102 and Kiss 105, which recaptured the somewhat anarchic spirit of BBC Radio London in its mid-1980s heyday to great audience and commercial success.