Samhain eventually began to attract the interest of major labels including Epic and Elektra. Rick Rubin, music producer and head of the Def American label, would see the band perform at the 1986 New Music Seminar, on the advice of then-Metallica bassist Cliff Burton. Danzig has credited both Burton and Metallica frontman James Hetfield with helping to raise awareness about his music: "I first met them at a Black Flag gig, and then we became kinda friends. We'd often bump into each other on the road...James and Cliff helped to spread the word about me, and I was very grateful to them."