From 1977 until 1983, WJTV was owned by the Capitol Broadcasting Company (the same company which owned KNAZ-TV in Flagstaff, Arizona and KKTV in Colorado Springs, Colorado but unrelated to the Capitol Broadcasting Company of Raleigh, North Carolina). In 1983, it was sold to the News-Press & Gazette Company. Four years later, the station launched a semi-satellite for the Hattiesburg–Laurel area, WHLT. In 1993, NPG sold several of its stations, including WJTV and WHLT, to the first incarnation of New Vision Television. In turn, New Vision sold its entire stations group to Ellis Communications in 1995. Ellis was folded into Raycom Media the following year after it was bought out by a media group led by the Retirement Systems of Alabama (who bought AFLAC's broadcasting group a few months earlier).