The "Lady's Magazine" sought to take a moral stance and display decorum in its writings. It printed a popular column on medical advice; frequently written by a male doctor, the column gave readers information on topics such as breast-feeding and menstrual pains. This Dr Cook also occasionally included mentions of sexuality, often with a sense of tawdry humour; one June 1775 article, for instance, spoke of fertility and hair colour, concluding that redheads have "the finest skins... and generally become the best breeders of the nation". Ballister considers the mention of these subjects to be "progressive" for the era, and speculates that the magazine was able to print them due to the doctor's "elderly eccentricity", gender, and professional status.