The magazine was established in 1996 as DB2 Magazine. It was acquired in 2001 by the IBM Corporation. In 2008, the magazine's name changed to IBM Database Magazine before later changing to IBM Data Management magazine in 2009 when it switched publishers. With a worldwide readership of more than 100,000, the magazine provides how-to information about IBM information management software, including the DB2, Informix, UniVerse, and UniData data servers, and related tools, software, and solutions (including those that fall under IBM's Information On Demand initiative). The publication was renamed to "IBM Data magazine" in 2012 to reflect the magazine's shift to cover more of IBM's data management product portfolio.