A local campaign group, named "Save Rimrose Valley", was formed to oppose Highways England's plans and to demand that sustainable, non-road solutions to the movement of freight to and from the Port of Liverpool are researched and presented to the public. In just over two years, the campaign has attracted a large and active following. They appeared on Jeremy Vine's BBC Radio 2 show in 2018 to debate the scheme with Highways England's Regional Delivery Director, Tim Gamon. It also staged what the Campaign for Better Transport described as "the biggest anti road demonstration in recent memory" in September 2018. "Hands Across the Valley" was attended by more than 700 people and was covered by BBC North West Tonight and Granada Reports. The event was attended by local MPs Bill Esterson and Peter Dowd, as well as Friends of the Earth and the Campaign for Better Transport. Members of the public formed a giant heart on the parkland and linked arms along its central path.