The Zhu Jun era ended on 31 January 2014 when the club was purchased by Greenland Holding Group Company Limited. On 6 February 2014, Greenland Holding Group Company Limited announced that the club's official name would be changed to "Shanghai Greenland FC, Shanghai Greenland Shenhua team" and it was hoped that by retaining Shenhua within the official team name it would appease the fans by reflecting on the club's heritage. This did not work. Subsequent badge alterations which eliminated Shenhua from the team's logo drew significant criticism from many of the club's supporters, who publicly voiced their dissatisfaction on 9 March 2014 during the league game against Shanghai Shenxin as they saw removing Shenhua from the club's name as a stain on the team's heritage and history. On 18 July 2014 the club bowed to pressure from their supporters when they officially released a new team badge, which brought Shenhua back into the team logo and subsequently changed the club's name to "Shanghai Greenland Shenhua Football Club".