The growth of the cable television industry in the 1980s helped support the low-budget film market, as many B movies quickly wound up as "filler" material for 24-hour cable channels or were made expressly for that purpose. The broadcast version of the midnight movie remained popular: the nationally syndicated "Movie Macabre" package starring Cassandra Peterson—aka Elvira, Mistress of the Dark—was essentially a brassier copy of "The Vampira Show", presenting mostly low-budget horror films interspersed with Elvira's satiric commentary and abundant display of cleavage. The video rental market was also becoming central to B-film economics: Empire's financial model, for instance, relied on seeing a profit not from theatrical rentals, but only later, at the video store. A number of Concorde–New Horizon releases appeared only briefly in theaters, or not at all.