On 14 June 2012, Serebro released their second studio album "Mama Lover" on their label. The album was released in Russia, and was also slated for a European release. The fourth single from the album was "Malchik", which was released on 16 June 2012. The single was unsuccessful for the group, peaking at 124 on the Russian Singles Chart and ended Serebro's run of consecutive top ten hits. Still, the album sold well and "Mama Lover" was later certified double platinum in Russia, selling more than 300,000 copies.