In response, a mass e-mail and E-bulletin-board campaign was started, which included information on contacting Lotus and form letters. Larry Seiler, a New England-based computer professional, posted a message that was widely reposted on newsgroups and via e-mail: "It will contain a LOT of personal information about YOU, which anyone in the country can access by just buying the discs. It seems to me (and to a lot of other people, too) that this will be a little too much like big brother, and it seems like a good idea to get out while there is still time."Over 30,000 people contacted Lotus and asked for their names to be removed from the database. On January 23, 1991, Lotus announced that it had cancelled MarketPlace.