Cast as an habitual 'bad guy' in the movies, his career prospered. He became the spokesperson for Monster Energy Drink. He was a frequent collaborator with Ice Cube. In a Twitter encomium, he recalled Lister’s sense of humor: "RIP Tiny ‘Deebo’ Lister. America’s favorite bully was a born entertainer who would pop into character at the drop of a hat terrifying people on and off camera. Followed by a big smile and laugh ... Thank you for being a good dude at heart. I miss you already."