In March 2000, Totowa, New Jersey resident Joseph Malzone, a longtime fan of "The Yule Log", created a Web site named "Bring Back The Log", now named TheYuleLog.com, and administered by Lawrence F. "Chip" Arcuri, petitioning station management to bring back "The Yule Log" broadcast. In December 2001, WPIX vice president/general manager Betty Ellen Berlamino announced during an appearance on local radio station WPLJ that the special would return to the television station after an eleven-year absence. Berlamino explained that people wanted "comfort food TV" in the aftermath of the September 11 attacks on the World Trade Center. The digitally restored program was the most-watched television program in the New York metropolitan area on Christmas Day that year and it has continued to be broadcast annually ever since as a result.