Since 2006, The Asylum—a production company founded in 1997—has specialized in low-budget pictures also inspired by the big-budget films that have largely usurped the B movie's place in the theatrical market. The company makes what one critic dubbed "mockbusters", straight-to-video knockoffs of major studio action pictures: "Transformers", for instance, is transformed into The Asylum's "Transmorphers". Another commercial relative of the fan film is the overt B-movie homage. Quentin Tarantino and Robert Rodriguez's "Grindhouse" (2007) nods to a wide variety of exploitation styles popular from the late 1960s through the early 1980s. Criticizing the film, notwithstanding its "posture of cool," as yet another "blockbuster B-movie," Adario Strange places it in historical context: "Despite themselves, Tarantino and Rodriguez have the right idea. As the tools for filmmaking have become cheaper and more malleable, now is the time for rough, ugly, experimental films to shine again as they did in the '70s. The problem for these directors is that they are just too rich, too well-connected and too self-aware to produce films that are truly spit and chewing gum, bleeding-edge like Eric Nicholas' "Alone With Her", Vincent Gallo's "The Brown Bunny" or Shane Carruth's "Primer"—films most Americans will never see."