Following severe financial difficulties of the British East Africa Company, the British government on 1 July 1895 established direct Crown rule through the East African Protectorate, subsequently opening in 1902 the fertile highlands to European emigrants. The Agikuyu, upset at the waves of emigrants, enforced a policy of killing any of their own that collaborated with the colonial government. When disputes with white settlers and the Agikuyu became violent (usually over land issues), the settlers would employ Maasai tribesmen together with some colonial troops to carry out their fighting for them. The Maasai had historically negative relations with the Agikuyu, and thus were willing to take up arms against them. The various conflicts between the settlers and the Agikuyu often resulted in defeat for the latter, thanks to their inferior weaponry. The Agikuyu, having been unsuccessful in their conflicts with the European settlers and the colonial government, turned to political means as a method of resolving their grievances.