In November 2009, after an absence of seven years, Kay announced a return to stand-up with four (later extended to 20) dates at the Manchester Arena the following April with a show entitled The Tour That Doesn't Tour Tour...Now On Tour. Demand for tickets caused him to announce soon after that the show would be toured. In January 2012, the tour entered the "Guinness Book of World Records" as the most successful stand-up comedy tour of all time, playing to a total of 1.2 million people.