Many of the original members were Jewish organizers active in movements for peace and de-militarization, civil-liberties, civil rights, women's liberation, and those critical of Israeli policies. New Jewish Agenda used specifically Jewish cultural symbols and gatherings in their organizing, a common strategy in our current political era. For example, NJA wrote and revised Jewish prayers and High Holy Day services to reflect Feminist, Secular, and other non-traditional Jewish communities. They also used Jewish ritual in protest – for example, the Disarmament taskforce built a sukkah across the street from the White House. Though NJA members identified their activism as explicitly Jewish, they were met with mixed and often critical response from the larger Jewish community.