For many years, Doritos advertised heavily during the Super Bowl. According to Thomas L. Harris's "Value-Added Public Relations", "the most-used single video news release of 1995" was a Doritos Super Bowl Commercial featuring recently defeated US state governors Mario Cuomo and Ann Richards. The pair were discussing change and the ad ended with viewers aware that the change they referred to was not political, but rather a new packaging for Doritos. The ad generated a great deal of publicity before it ever ran and much discussion afterward. The governors later parodied their ad; when they were interviewed on the CBS news program "60 Minutes", the two were often seen eating Doritos.