Miz challenged John Cena to a match on the April 27 episode of "Raw", but as Cena was out due to injury, Miz claimed an unofficial win via forfeit and continued to do this over the following weeks, until Cena returned and defeated him in a singles match at The Bash in June. On the August 3 episode of "Raw", The Miz lost a match to Cena, which meant that, in storyline, he was banned from the Staples Center, the Raw brand and SummerSlam. The following week on August 10, Miz competed under a mask as The Calgary Kid and won a Contract on Pole match against Eugene, earning a contract in storyline, and revealing himself by removing his mask afterwards. He then debuted his new finisher, the "Skull-Crushing Finale", and used it on Eugene. After removing the mask to reveal himself, he cut a promo and debuted his catchphrase: "Because I'm The Miz... and I'm awesome".