Around September, Hall began to lose support when it became apparent that she lacked a campaign message, sticking mainly to her "love for Toronto" and arguing that she could get a "new deal" with the provincial Liberals. Miller was attacked by all candidates for musing about tolls on roads leading into Toronto, but he dropped the proposal before it could do much harm. Miller's next message about banning the island airport bridge distinguished himself from the other candidates and he eventually vaulted into first place, to the surprise of many. Tory's support also began to grow steadily as Hall's eroded and he moved into a close second. At one point, Hall, Tory, and Miller each polled similar numbers, making it a three-way contest.