The spot Myrick chose to build his trading post proved ideal for settlement. It was near the junction of the Black, La Crosse, and Mississippi Rivers. In addition, the post was built at one of the few points along the Wisconsin side of the Mississippi River where a broad plain ideal for development existed between the river's bank and the tall bluffs that line the river valley. Because of these advantages, a small village grew around Myrick's trading post in the 1840s.