By 1913, imported beer represented only 12% of the total consumption in the Philippines; San Miguel held an 88% share of the industry. Róxas died in Paris, France in 1913. Soon after, Benito Legarda and Gonzalo Tuasón made it advisable to change the form of the company from a firm of co-participants to a corporation (San Miguel Brewery, Inc.). Róxas's son, Antonio Róxas y de Ayala, was appointed president, with Enrique Brías y de Coya and Don Ramón J. Fernández as managers.