With only a few months before WAGA was set to switch to Fox, CBS needed to find a new affiliate in what had become the nation's 10th largest media market. It approached all of Atlanta's major television stations to potentially reach an agreement. However, none of them were interested at first. CBS first approached WXIA-TV; however, its then-owner Gannett Broadcasting subsequently signed a long-term affiliation deal renewing its contract with WXIA and its sister NBC affiliates in Jacksonville, Minneapolis–St. Paul and Phoenix; the deal would become a factor in a major affiliation shuffle in Denver the following year. WSB-TV was later eliminated as an option as its Atlanta-based owner, Cox Enterprises, would reach a new long-term agreement with ABC to retain its affiliation with that network. WATL was eventually eliminated as Qwest Broadcasting (a joint venture between music producer Quincy Jones, former NFL defensive end Willie Davis, television producer Don Cornelius, television host Geraldo Rivera, and Tribune) announced in November that it would purchase WATL from Fox Television Stations as part of a two station, $167-million deal.