In the 1910s, the "Enquirer" was known for an attention-getting style of headline in which individual words or phrases cascaded vertically, beginning with a single word in large type. According to a 1912 college textbook on newspaper making, "The "Enquirer" has printed some masterpieces replete with a majesty of diction that is most artistic; but there are few papers that can imitate it successfully." During the 1930s and 1940s, the "Enquirer" was widely regarded among newspapers for its innovative and distinctive typography.