WOC was restored as a station separate from WHO in November 1934, when the Palmer School purchased station KICK in Carter Lake, Iowa, which was moved to Davenport, and its call sign changed to WOC. (Because of this, Federal Communications Commission (FCC) records generally list WOC's "first license date" as December 1, 1923, which was when KICK received its initial license.) In early 1935 the station was assigned to a "local" frequency of 1370 kilohertz, and by 1937 it was operating with 250 watts daytime and 100 watts at night. In 1941, WOC briefly moved to a second local frequency, 1450 kilohertz, and the next year was upgraded to a "regional" frequency, 1420 kilohertz, its current dial position, with a power boost to 5 kilowatts.