In 2010, Pathways to Housing set up a mobile video exhibit at nine locations in New York City where there were over 36,000 homeless people in 2009. The exhibit featured an image of a homeless man sleeping on the sidewalk in downtown Manhattan projected on to a building. Words also projected asked passersby to send a text message to help get him off the streets. A text message sent triggered a new video loop in which the man gets up and walks in the door of his new apartment. The idea is to convey visually the organization’s approach to combatting homelessness, which emphasizes getting people who are homeless into housing first and then tackling issues like mental health and addiction.