In June 2019, WWE announced that Bischoff would be the executive director of "SmackDown", and part of Bischoff's role is to act as an intermediary between WWE and Fox executives due to his background in the television industry. On July 22, 2019, Bischoff appeared on the "Raw Reunion" episode and met along with Eve Torres and The Kanellises (Mike and Maria), and invited them to come to SmackDown. On October 15, 2019, it was announced that he had been replaced by Bruce Prichard, and with immediate effect he had left the company. Bryan Alvarez reported that he heard "zero good things" about Bischoff and that Bischoff did not know the product nor the wrestlers. According to Fox, Bischoff was released since "ignificant promises were made that we don't feel were upheld".