The new restaurant was a success, and with the goal of making $1 million before they turned 50, the McDonald brothers began franchising their system in 1953, beginning with a restaurant in Phoenix, Arizona, operated by Neil Fox. At first they only franchised the system, rather than the name of their restaurant. Later, the brothers started franchising the entire concept, with restaurants in the googie architecture style built to a standard design, created by Fontana, California, architect Stanley Clark Meston, and featuring Richard's suggestion of the paired Golden Arches, which formed an "M" when viewed from an angle.