The network has its origins in NTV, a new network first proposed in 1966 by Hamilton media proprietor Ken Soble, the co-founder and owner of independent station CHCH-TV through his Niagara Television company. Financially backed by Power Corporation of Canada, Soble submitted a brief to the Board of Broadcast Governors in 1966 proposing a national satellite-fed network. Under the plan, Soble's company would launch Canada's first broadcast satellite, and would use it to relay the programming of CHCH to 96 new transmitters across Canada. Soble died in December of that year; his widow Frances took over as president of Niagara Television, while former CTV executive Michael Hind-Smith and Niagara Television vice-president Al Bruner handled the network application. Soble had originally formulated the plan after failing in a bid to acquire CTV.