While in New Zealand for "Top Gear Live 2009", Hammond filmed several television commercials for Telecom New Zealand's new XT UTMS mobile network. Telecom claimed that the new network was "faster in more places", compared to its competitors and its existing CDMA network. After the network suffered three highly publicised outages in late 2009 and early 2010, Hammond became the butt of a joke when he did not return to New Zealand for "Top Gear Live 2010". His fellow "Top Gear" co-hosts said he was too embarrassed to come back to New Zealand, and in a supposed live feed back to Hammond, the feed suddenly drops out as the "XT Network had crashed". Hammond was later given the right of reply to his colleagues during an interview with Marcus Lush on RadioLIVE's breakfast show in New Zealand.