Drawing on the practice of Culture Jams, the Situationist International movement and the practices of incorporation and excorporation, Milstein and Pulos conclude that "while some of Harding’s videos are tied to corporate sponsorship, the arc of his projects also argues for the possibility of reorienting oneself with others to keep one step ahead of incorporation – even, ironically, while actively sponsored. This sense of possibility is essential in contemporary society as even not-for-profit public institutions – including universities and philanthropic organizations – seek out sponsorship from multinational corporations."