In "Ethnicity, Politics, and Public Policy: Case Studies in Canadian Diversity", Rebecca J. Haines examined Snow as a symbol of Canadian ethnic identity. Instead of hiding his "whiteness" and "Canadian-ness," Haines argues, Snow proudly boasts of his Irish heritage and pride in his family, the O'Briens, and traces his reggae roots to the diverse community of Allenbury. While other artists, such as Snoop Dogg, don a Toronto Maple Leafs jersey because of its resemblance to cannabis, "in the video for his single Anything For You, shot on location in Jamaica, the white Canadian reggae artist Snow is seen wearing the same jersey, perhaps in an attempt to proclaim his Canadian roots among the all-black cast of this video."