On September 10, 1999, Bischoff was relieved of his management position with WCW by Turner Sports chief Harvey Schiller. The job title "President of WCW" was eliminated. He was replaced with WCW Vice President of Strategic Planning Bill Busch, who was named Senior Vice President (Handling the creative of the company with Brad Siegel handling the day to day ops). One of Busch's first acts in charge was the additions of former WWF head writer Vince Russo and his colleague Ed Ferrara (both of whom had worked on "Raw" when the show began to overtake "Nitro" in the ratings) to head up WCW's creative direction.