The choice of video compression technology (codec) complicates any comparison of the formats. Blu-ray Disc and HD DVD both support the same three video compression standards: MPEG-2, VC-1 and AVC, each of which exhibits different bitrate/noise-ratio curves, visual impairments/artifacts, and encoder maturity. Initial Blu-ray Disc titles often used MPEG-2 video, which requires the highest average bitrate and thus the most space, to match the picture quality of the other two video codecs. As of July 2008 over 70% of Blu-ray Disc titles have been authored with the newer compression standards: AVC and VC-1. HD DVD titles have used VC-1 and AVC almost exclusively since the format's introduction. Warner Bros., which used to release movies in both formats prior to June 1, 2007, often used the same encode (with VC-1 codec) for both Blu-ray Disc and HD DVD, with identical results. In contrast, Paramount used different encodings: initially MPEG-2 for early Blu-ray Disc releases, VC-1 for early HD DVD releases, and eventually AVC for both formats.