Some of Elvis Presley's early singles on Sun Records may have sold more copies on 78 than on 45. This is because of their popularity in 1954–55 in "hillbilly" market in the South and Southwestern United States, where replacing the family 78 rpm record player with a new 45 rpm player was a luxury few could afford at the time. By the end of 1957, RCA Victor announced that 78s accounted for less than 10% of Presley's singles sales, confirming the demise of the 78 rpm format. The last Presley single released on 78 in the United States was RCA Victor 20–7410, "I Got Stung"/"One Night" (1958), while the last 78 in the UK was RCA 1194, "A Mess Of Blues"/"Girl Of My Best Friend" issued in 1960.