After the war, Kasem began his professional broadcasting career in Flint, Michigan, later working in Detroit as a disc jockey for WJBK-AM (and doing such shows as "The Lone Ranger" and "Sergeant Preston of the Yukon"), WBNY in Buffalo, New York and a station in Cleveland before moving to California. At KYA in San Francisco, the general manager suggested he tone down his delivery and talk about the records instead. At KEWB in Oakland, California, Kasem was both the music director and an on-air personality. He said he was inspired by a "Who's Who in Pop Music, 1962" magazine he found in the trash. He created a show that mixed biographical tidbits about the artists he played, and attracted the attention of Bill Gavin, who tried to recruit him as a partner. After Kasem joined KRLA in Los Angeles in 1963, his career began to blossom and he championed the R&B music of East L.A.