At the beginning of the 20th century, the Baños del Carmen beach was developed and opened in the east of Málaga. The Torremolinos golf course followed in 1928. According to local historian Fernando Alcala, on October 15, 1933 the "Hotel Miramar" was inaugurated in Marbella. The owners, Jose Laguno Canas and Maria Zuzuarregui (daughter of Agustina Zuzuarregui y Sutton Clonard) promoted this hotel and the city of Marbella in English and in French, using the expressions "Sunny Coast" and "Côte du Soleil "in all its stationery and lampoons. According to Estefania Rodriguez Camacho, quoting Fernando Alcala's book, ["Marbella. Years of Tourism. Volume I. The beginning of a long march."] these are the real inventors of the expression "Costa del Sol".