WGWW operates as a full-time satellite of Tuscaloosa-licensed WSES (channel 33), whose advertising sales office is located on Golden Crest Drive in Birmingham. WGWW covers areas of northeastern Alabama that receive a marginal to non-existent over-the-air signal fron WSES, although there is significant overlap between the two stations' contours otherwise, including in Birmingham proper. WGWW is a straight simulcast of WSES; on-air references to WGWW are limited to Federal Communications Commission (FCC)-mandated hourly station identifications during programming. Aside from the transmitter, WGWW does not maintain any physical presence locally in Anniston.