Publishing could certainly be done at a lower cost than common at present. There are significant researcher-facing inefficiencies in the system including the common scenario of multiple rounds of rejection and resubmission to various venues as well as the fact that some publishers profit beyond reasonable scale. What is missing most from the current publishing market, is transparency about the nature and the quality of the services publishers offer. This would allow authors to make informed choices, rather than decisions based on indicators that are unrelated to research quality, such as the JIF. All the above questions are being investigated and alternatives could be considered and explored. Yet, in the current system, publishers still play a role in managing processes of quality assurance, interlinking and findability of research. As the role of scholarly publishers within the knowledge communication industry continues to evolve, it is seen as necessary that they can justify their operation based on the intrinsic value that they add, and combat the perception that they add no value to the process.