For example, in Bosnia and Herzegovina there are three mutually intelligible languages, Bosnian, Croatian, and Serbian. Media that try to reach as large an audience as possible use words common to all three languages. Media that want to target just one group may choose words that are unique to that group. In the United States, while most media is in English, in the 2020 election both major political parties used Spanish language advertising to reach out to Hispanic voters. Al Jazeera originally used Arabic, to reach its target audience, but in 2003 launched Al Jazeera English to broaden that audience.