Firstly, any business must give importance to their target market by gathering relevant information on their consumers' requirements and create possible solutions which could be used as a substitute to resolve their problems. Knowing and researching on the potential customer enterprises and requirements of the target market can be done through multiple theoretical and practical methods. For example: the use of surveys is an excellent way to identify and gain an understanding of consumers the point of view. It is necessary to apply the knowledge gained from understanding the consumer's point of view when the process of production occurs.