By 1937, only two trains stopped daily; the sagging business climate needed a boost. Members of the commercial club believed the only way to attract new industries would be to change the name of the city. They thought the name "Valley Junction" conveyed the image of an old-fashioned and backward town to prospective employers and residents. The name of "West Des Moines" would give it the respectability and prestige the town desperately needed. There was a precedent by way of an editorial in the Valley Junction Express in 1905 that suggested dropping "Junction" from the name, but nothing came of it. The opposition feared the change to West Des Moines would cause property owners to be taxed the same as Des Moines. It was also declared as a step toward annexation by Des Moines. A third and final election was held on December 7, 1937.