It has been reported that the infrared transmitters in the parks are able to identify individual Pal Mickey toys and roughly track their locations as they are carried around, thereby letting Disney collect information about guests' progress through the parks. If this is true, the information collected would be anonymous, since nothing identifies a specific Pal Mickey as belonging to a specific person or family. However this is very useful as it shows a general pattern for families, who are Disney's main target audience. Most guest with a Pal Mickey are likely to have children, therefore this shows what attractions are and aren't popular with younger visitors. Nothing has been said about whether they will expand this idea to the other Disney Resorts.