Following their 1997 season, the Hurricanes failed to qualify for the semi-finals until 2003. Despite this, they were still known for the attacking nature of their backline that included the All Blacks stars Tana Umaga and Christian Cullen. The team played with flair and could score at any moment, whatever their position on the field, giving rise to the teams catch cry of 'expect the unexpected'. However the team struggled for consistent performances and at crunch time in matches, leading to patchy form and results.