In 2003, Faulkner co-authored with Steve Andreas to write NLP: The New Technology of Achievement. In the book, they write, “Lengthy struggle without success is a sign that what we’re doing isn’t working. It’s time to do something else, anything else. It’s time to realize that pain, struggle, suffering and waiting are signs that it’s time for another approach…." The following year, he attended the "NLP Conference and Festival" at the University of Bristol, England. There Faulkner presented "Awakening to the Social – An Introduction to Irresistible Influence." The following year he presented "Expository Cartography," an introduction to advanced mind mapping techniques that could be used to disengage habitual biases and systematically enrich any model including the more complex ones such as the four-quadrant model of Ken Wilber. In 2006 at the "NLP Conference in London", he presented "Training is for Dogs and Horses", a bold challenge to the limiting approach in which NLP had previously been taught. In September 2007 Faulkner lectured at the London School of Economics to "The Society for Organisational Learning(SOL-UK)".