Presentation for the service was moved in 1997 when Central moved into new, smaller studios at Gas Street Studios in Birmingham, which continued until Monday 25 May 1998, when a new in-vision service was introduced by the new controller of ITV children's output, Nigel Pickard. Steven Ryde became a producer with Stephen Mulhern and Danielle Nicholls becoming the new presentation team. A new logo was introduced (with traces predecessors), and henceforth the service was referred to as CiTV, until the 2006 re-brand, initially being broadcast from Studio B at Central's Gas Street Studios.