Deliberate attempts by the Western Fuels Association "to confuse the public" have succeeded in their objectives. This has been "exacerbated by media treatment of the climate issue". According to a Pew poll in 2012, 57% of the US public are unaware of, or outright reject, the scientific consensus on climate change. Some organizations promoting climate change denial have asserted that scientists are increasingly rejecting climate change, but this notion is contradicted by research showing that 97% of published papers endorse the scientific consensus, and that percentage is increasing with time.