Primarily serving the Mid-Atlantic United States, its programming focuses on events featuring and other programs about New York City sports teams, including live game broadcasts of the New York Knicks of the National Basketball Association, the New York Rangers, New York Islanders and New Jersey Devils of the National Hockey League, and the New York Red Bulls of the Major League Soccer. The channel is named after the Madison Square Garden sports and entertainment venue in Midtown Manhattan, home of the Knicks and Rangers.