In 1993, the centenary of Novello's birth was marked by several celebratory shows around the UK, including one at the Players Theatre in London. In 2005, the Strand Theatre, above which Novello lived for many years, was renamed the Novello Theatre, with a plaque in his honour set at the entrance. On 27 June 2009, a statue of Novello was unveiled outside the Wales Millennium Centre in Cardiff Bay. Plaques detailing some of his best-known songs are fitted to the pedestal, along with a dedication to Novello. Novello's memory is promoted by The Ivor Novello Appreciation Bureau, which holds annual events around Britain, including an annual pilgrimage to Redroofs each June. Redroofs was sold after Novello's death and is now a theatre training school.