The cards were test marketed by Topps through a dummy corporation called Bubbles, Inc. under the name "Attack From Space". Sales were sufficient to expand the marketing, and the name was changed to "Mars Attacks". The cards sparked parental and community outrage over their graphic violence and implied sexuality. Topps responded initially by repainting 13 of the cards to reduce the gore and sexuality; then, following inquiries from a Connecticut district attorney, Topps agreed to halt production before the altered cards could be added.