The east side of the stadium is also the site of Hotel Football, a football-themed hotel and fan clubhouse conceived by former Manchester United captain Gary Neville. The building is located on the east side of Sir Matt Busby Way and on the opposite side of the Bridgewater Canal from the stadium, and can accommodate up to 1,500 supporters. It opened in the summer of 2015. The venture is conducted separately from the club and was funded in part by proceeds from Neville's testimonial match.