Barrymore became a CoverGirl Cosmetics' model and spokeswoman in 2007. In February 2015, she remained one of the faces of CoverGirl, alongside Queen Latifah and Taylor Swift. The company partnered with her because "she emulates the iconic image of CoverGirl with her fresh, natural beauty and energetic yet authentic spirit," said Esi Eggleston Bracey, vice president and general manager of CoverGirl Cosmetics North America. She brought not only her personality into this endorsement but also her creative side, as she also helped create the ads. She was No. 1 in "People"'s annual 100 Most Beautiful People list in 2007. Later, she was named the new face for the Gucci jewelry line. As a model, Barrymore signed a contract with IMG Models New York City. She also was a spokeswoman for Crocs.