The visually elaborate live-action music video for "Heard 'Em Say" harbors a distinct Christmas theme. Gondry created a surrealistic story set inside a seemingly living department store. West plays a homeless single father watching over his three fictional children who sneak into a Macy's and stay overnight sometime around the Christmas season. The man and his children are invited into the Herald Square Macy's on a Friday night after closing time. A kindly security guard played by Adam Levine unlocks the store for the homeless man and invites him to spend the night inside the store, which turns into a magical playground. All have their fill inside the deserted Macy's store, with Adam Levine's security guard singing his lines and West rapping the song's verses as his fictional children run amok. They're permitted to roam the store freely, dancing around, playing with lamps and recline in chairs while the security guard played looks on. West does some shopping while the children play around the wonderous store that comes to life. Within the walls of the store, suits dance in the Men's section, Christmas dinners cook themselves, sofa beds fold and unfold to the rhythm of the music, a seemingly infinite race track comes together piece-by-piece in seconds, and the children drive around on a bed through the aisles only to be confronted by the security guard. Jon Brion, who co-produced the track, also makes an appearance during the music video. He can be seen playing the piano melody on a parade of marching miniature pianos inside the store's toy section.