Consequently, through the purchase, WFLD became one of the charter owned-and-operated stations of the Fox Broadcasting Company when the network launched seven months later on October 9. Following the sale to Fox, the station—which began branding on-air as "Fox 32"—continued to compete aggressively in the market, acquiring off-network syndicated programs such as "Family Ties" and "The Cosby Show" for its schedule. The station also migrated its operations into its current facility at 205 North Michigan Avenue in 1986, while also expanding its news presence with the launch of its news department in August 1987. The station's continued to carry its cartoon block on weekday afternoons, and top-rated off-network sitcoms in the evening hours; it also added more first-run talk and court shows.