Consumer Products also began expanding licensing in the food category in the 2000s. DCP agreed to a licensing agreement with Kellogg Company for a Kellogg's Disney cereal line launched in February 2002; Kellogg's Disney Mickey's Magix, Kellogg's Disney Hunny Bs, and Kellogg's Disney/Pixar Buzz Blasts. In May 2003, DCP and Wells' Dairy launched a Disney-branded dairy line with a variety of new ice creams, frozen novelties and yogurt products. In May 2005, DCP licensed Krogers the Old Yeller name to sell dog food.