When the WWF rebranded their product as "WWF Attitude" and began to focus on new superstars such as Stone Cold Steve Austin, Mick Foley, and The Rock, and made owner/longtime announcer Vince McMahon into a character, this eventually resulted in a ratings turnaround for WWF. On April 13, 1998, WWF ended WCW's year and a half run on top of the ratings war. Despite losing in the ratings to WWF, WCW continued to post strong ratings, attendance, and PPV buyrates throughout 1998. In 1998 WCW built one of its first homegrown superstars in Bill Goldberg, and gave him the WCW World Heavyweight Championship on July 6, 1998 at the Georgia Dome in front of 39,919 people on "Nitro".