The network launched on May 1, 2002, with its programming consisted entirely of music videos. As with MTV Jams, the network was named for a daily program on MTV; in this case, "MTV Hits", which was that network's main pop music video program. The network composed of current hit music videos, along with a few older videos from earlier in the year, as well as a few from the late 1990s. The network maintained a commercial-free format, other than internal promotions for MTV and MTV-branded properties.