The following season, Atlanta dedicated the season to Snyder and Heatley, while further honoring Snyder with a patch displaying his number 37 on it and painting the same logo on the boards. Snyder was further honored with the creation of The Dan Snyder Memorial Scholarship. The scholarships were to be given to three recipients from the Elmira area. On December 31, 2003, the Thrashers played the Detroit Red Wings; during the game both teams wore the commemorative patch. Following the game the NHLPA auctioned off the game-worn jerseys with the proceeds going towards the scholarships; the resulting auction raised $56,029. The Chicago Wolves paid tribute to Snyder by renaming their community service award the Dan Snyder Man of the Year Award, while the OHL renamed their Humanitarian of the Year trophy in his honor, making it the Dan Snyder Memorial Trophy.