Due to the founder of CNN IBN being from NDTV, among other examples, the network is widely credited for having created a category of media professionals with high credibility in the Indian broadcasting industry. In an effort to check further loss of employees, the company began offering extensive salary raises and stock options to its employees after the departure of Sardesai. It was noted in 2012 that the company had a high distribution of its wealth, with stock options worth being available to over 200 employees (15% of the workforce). In 2005, the network had also launched a business news channel called NDTV Profit. The channel would become a competitor of the leading business news channel CNBC TV18 over the next 5 years.