As part of a contract extension for the 2016–17 season, MSG entered into a joint venture with Terry and Kim Pegula's ownership group to create an expanded opt-out feed known as MSG Western New York over the former Zone 3. The feed is carried in place of MSG's main network within the Sabres' television market of Upstate New York (defined as virtually all of the state outside the New York City television market). In addition to coverage of Sabres games, the feed also carries Pegula-produced studio programming dedicated to the Sabres and their sister NFL team, the Buffalo Bills.