In 1996, WBLS New York disc jockey Pat McKay observed, "purists have a problem with a non-Jamaican doing reggae. But I choose to think of it as the greatest compliment to reggae culture, and Snow is a genuine, dedicated artist. He has a fine singing voice, he's a great writer, and he very generously includes other artists in all of his work. His authenticity amplifies the realities of his generation, and his sensitivity conjures up intimacy with all of his love songs."