AAA continued to find new ways to sell art, however, branching out into Stonelain porcelain, fabric, and housewares such as ashtrays, playing cards, and lamp shades as vehicles for work in abstract and other modern styles. By the mid-1950s, Lewenthal was quoted as saying, "Today's artist is a designer, not an Ivory Tower tenant. His is a field of practical creativity and every American room can become a showcase for his genius.". Now, rather than bringing modern art to the masses, AAA was bringing mass consumer commodities into the world of art.