In 2008, Vivartia bought US biscuit and snack-producer Nonni's for $320 million as part of its expansion plans, along with its brands "Nonni's" and "New York Style" and "Old London". The acquisition also ensured an entry of Vivartia's "7 Days" croissant products to the US market, to be followed by other products at a later stage. In that same year, Vivartia also announced plans to open a new plant in Yadkinville to complement its six existing US plants. As of March 2010, Vivartia now produces and sells "7-Days" Croissants in the United States.