On 23 August 2010, the BBC and the Stig's publisher, HarperCollins, appeared in court. HarperCollins confirmed that it was being sued by the BBC over the autobiography's publication, stating, "We are disappointed that the BBC has chosen to spend licence fee payers' money to suppress this book and will vigorously defend the perfectly legitimate right of this individual to tell his story." The BBC said, "This situation has come about as a result of an attempt by an external party to profit from unauthorised use of the "Top Gear" brand, one of the BBC's biggest and most watched shows in the UK and around the world. As a result, it is important that the BBC does all it can to uphold confidentiality clauses that have been agreed to in relation to the show."