Soon he was barred from campaigning in Methodist congregations, so he became an independent evangelist. His doctrine remained much the same, though; he preached that eternal punishment was the fate of those who do not believe the Gospel of Jesus Christ and the necessity of repentance from sin, and the promise of holiness. He taught that this belief would manifest itself in a life of love for God and mankind. The "Ethical" characteristic of William Booth's business ventures was evident in the manufacture of boxes of Salvation Army matches which bore the slogan "Lights in darkest England, Security from fire, Fair wages for fair work". His match factory on Old Ford paid 4 pence a gross, while the larger firms only paid 2 1/2 pence.