On November 20, 1929, a 15-minute episode of "The Rise of the Goldbergs" was first broadcast on the NBC radio network. She started at $75 a week. Less than two years later, in the heart of the Great Depression, she let the sponsor propose a salary and was told, "Mrs. Berg, we can't pay a cent over $2,000 a week." Berg's husband, Lewis—who became a successful consulting engineer, though his job loss prompted her to write the initial radio script—refused to be photographed with his wife for publicity purposes, as he felt this was infringing on her success.