In an episode aired on the eve of the Games' opening ceremony, comedian Stephen Colbert discussed and satirized the aforementioned trademark claims on "The Late Show". During the segment, Colbert presented an image of five CBS logos arranged and coloured like the Olympic rings, and promoted the programme's new "sponsor", Musa Tea (a beverage "brewed from the freshest mint in Morocco's Musa mountains") – whose official hashtag was "#teamusa" ("Tea Musa"). Colbert also satirized the NFL's "Super Bowl" trademarks in 2014 on his previous series, "The Colbert Report", where he referred to the game as the "Superb Owl", and remarked that "we all know that the winner of the Big Game goes to Animated Mouse Theme Park."