Throughout his early life, Hawke was a heavy drinker, having set a world record for drinking during his years as a student. Hawke eventually suffered from alcohol poisoning following the death of his and Hazel's infant son in 1963. He publicly announced in 1980 that he would abstain from alcohol in order to seek election to Parliament, in a move which garnered significant public attention and support. Hawke began to drink again following his retirement from politics, although to a more manageable extent; on several occasions, in his later years, videos of Hawke downing beer at cricket matches would frequently go viral.