In line with the return of tourism to Kuta, Kuta Karnival has grown into a tourism promotional event with major coverage from television and newspapers from across the globe. Companies, embassies, Non-Government Organizations, associations and even individuals come forth to get involved in the various events such as a Balinese dance competition presented by a surf-wear company, an environment exhibition presented by an embassy, a fun cycle presented by a group of individuals, a seminar presented by an association and a parade on the streets presented by an NGO. Tourists and locals alike, more than ninety thousand people participates in the numerous events, year after year.