On September 28, 1987, Paramount began airing ', a television series that focuses on two cousins' attempts to recover cursed antiques that were sold from a shop they inherited from their uncle. The show starred John D. LeMay as Ryan Dallion and Louise Robey as Michelle Foster. It was created by Frank Mancuso, Jr. and Larry B. Williams originally under the title of "The 13th Hour", and the series ran for 72 episodes. Mancuso, Jr. never intended to link the television show directly to the film series, but he utilized "the idea of "Friday the 13th", which is that it symbolizes bad luck and curses". The creators wanted to tie‑in Jason's trademark hockey mask to the series, but the idea was discarded so that the show could have a chance to exist on its own. Mancuso, Jr. was afraid that mentioning any events from the films would take the audience away from "the new world that we were trying to create". The decision to name the show "Friday the 13th" over the original title was made because Mancuso, Jr. believed a ""Friday the 13th"" moniker would better help to sell the show to networks. Filming took place in Toronto, Ontario, Canada. "Friday the 13th: The Series" initially aired in first-run syndication in a late-night spot; the success of the series as a late-night show prompted some broadcasting stations to move it to primetime. Produced on a budget estimated below $500,000 per episode, the first season placed second in the male 18- to 49-year-old demographic, just behind Paramount's '. In addition, the first season placed fifth in the female 18- to 49-year-old demographic.