In 2002, Clear Channel Communications took over operations and management from MEG. Along with the new management came the first sponsor for the venue, Ford Motor Company. When Clear Channel became Live Nation, Toyota Motor Corporation became a new sponsor. In 2007, the roof collapsed on Valentine's Day during the Blizzard of 2007. With the roof needing to be rebuilt, the owners also replaced the seating and updated the lighting, sound and video equipment. This was all completed in time for the 2007 summer season. In 2013, Toyota's sponsorship contract was up for renewal. The car company chose not to renew the contract. The venue became The Pavilion at Montage Mountain beginning January 1, 2014.