Keswick became widely known for its association with the poets Samuel Taylor Coleridge and Robert Southey. Together with their fellow Lake Poet William Wordsworth, based at Grasmere, away, they made the scenic beauty of the area widely known to readers in Britain and beyond. In the late 19th century and into the 20th, Keswick was the focus of several important initiatives by the growing conservation movement, often led by Hardwicke Rawnsley, vicar of the nearby Crosthwaite parish and co-founder of the National Trust, which has built up extensive holdings in the area.