Both companies became competitors and found early success, partly due to the rise in popularity of arcade games during the late 1970s and early 1980s. The type of animatronics used in the ShowBiz Pizza chain – which featured an overall-clad, hillbilly bear named Billy Bob as one of its central characters – distinguished it from its rival which offered many of the same services. Following Pizza Time Theatre's bankruptcy filing in 1984, however, ShowBiz merged with the struggling franchise to settle a former court settlement mandate and formed ShowBiz Pizza Time, a combination of the former companies' names. By 1992, all ShowBiz Pizza locations were rebranded as Chuck E. Cheese's.