Because of its popularity during spring break, Club La Vela has been the focus of numerous media reports and events. MTV has made the club its home during numerous spring breaks over the past decade. The club is known for its bikini and wet T-shirt contests for women and "hard body" contests for men. Club La Vela has also been featured by E! and is the home party spot to the "Girls Next Door" and the Playboy Crew, and its original show "Wild On..." Other cable and broadcast channels featuring Club La Vela include ESPN, TNT, Travel Channel, MSNBC, French channel Canal Plus and Germany's RTL II and Pro7. Dozens of retail brands have sponsored various events at the club.