The BBC, however, felt that the song was inappropriate for broadcast on daytime television and thus refused to air the track, leading to the KLF boycotting the show. The single eventually saw limited edition release through KLF Communications and won Single of the Week from both the "NME" and "Melody Maker". ENT also worked on the abandoned KLF album "The Black Room" (the KLF had previously released an ambient album called "The White Room"), but when Drummond and KLF co-member Jimmy Cauty announced the band's retirement, they also deleted the recordings.