In 1992, CBC updated its logo design to make it simpler and more red (or white on a red background). The new logo design, created by Swiss-Canadian design firm Gottschalk + Ash, reduces the number of geometric sections in the logo to 13 instead of the previous logo's 25, and the "C" in the centre of the logo became a simple red circle. According to graphic designer Todd Falkowsky, the logo's red colour also represents Canada in a symbolic way. With the launch of the current design, new television idents were introduced in November that year, also using CGI. Since the early 2000s, it has also appeared in white (sometimes red) on a textured or coloured background. It is now CBC/Radio-Canada's longest-used logo, surpassing the original incarnation of the Gem logo and the CBC's 1940 logo.