In the early 1990s, Japanese-born businessman Gen Fukunaga was approached by his uncle, Nagafumi Hori, who was working as a producer for Toei Company. Hori proposed that if Fukunaga could start a production company and raise enough money, Toei Animation would license the rights to the "Dragon Ball" franchise to the United States. Fukunaga met with co-worker Daniel Cocanougher, whose family owned a feed mill in Decatur, Texas, and convinced Cocanougher's family to sell their business and serve as an investor for his company.