In April 1911, "A solitary Indian mound surrounded by wild woods marked the spot where flourishing Lake Worth is now growing beyond the most vivid imagination", according to a promotional article published in the "Lake Worth Herald", The population of the nascent city stood at 38 in July 1912. During that busy year, the library, schoolhouse, newspaper, Women's Club, Chamber of Commerce and first church were established. By the year's end, publication of the "city's first census showed 308 residents, 125 houses, 10 wagons, seven automobiles, 36 bicycles and 876 fowls."