In 2000, the Discovery Channel made the documentary "Motorcycle Mania", which chronicled James's everyday life. Following the success of the documentary, the Discovery Channel approached James with an offer to host a new show called "Monster Garage" where James and a crew of mechanics modified vehicles under a short deadline. James later established Payupsucker Productions, under which he produced shows like "History of the Chopper", "Iraq Confidential with Jesse James" and "Green Scream", in which James plans to break the land speed record with an eco-friendly hydrogen car.