The first name of this console was the GPX2. However, it couldn't be used as a final name due to a possible trademark violation with the name of a Japanese printer, the GPX. A contest for a new name was announced on August 3, 2005. Around 1500 names were submitted in total. The winner of the competition was Matt Bakse who chose the title GP2X. For this he was awarded a free GP2X console, although delivery of his prize was rather delayed.