The Feria de Nieve (Ices and Ice cream Fair) takes place in Santiago Tulyehualco each April. Flavored snow was consumed in the pre Hispanic period, eaten by the rich and made from snow from the nearby mountains and transported through this area. The consumption of this flavored snow continued into the colonial era and the first fair dedicated to it was established in 1529 by Martín de Valencia. The fair was celebrated sporadically until 1885 when there was renewed interest in it, making it an annual event. In 2009, the event had its 124th anniversary. During this time, new flavors and types of frozen confections have been invented. Some of the flavors are uncommon, such as rose petal, pulque, mole, spearmint, lettuce, shrimp and tequila. Many of these were developed by local resident Faustino Cicilia Mora.