Tourism has become a major industry in recent years, with many hotels, recreational centers, and vast beaches. In Sarandë, tourism is the main driver of the economy. It is a significant tourist destination on the Ionian Sea, and by far one of the most popular destinations in Albania. Vlorë County is considered a prosperous region, one with varied attractions, plants and mountains, rivers and lakes, springs and virgin beaches, citrus plantations, olive groves and vineyards, pastures and woods, fish and shellfish farming and desirable hunting places.