McMahon had underestimated two major factors, however. The first was the difference in tastes between wrestling fans from different regions of the United States. GCW matches featured an emphasis on in-ring action with longer and more athletic matches. The WWF, however, was more soap opera-like in character, with cartoonish characters and storylines, and also tended to feature short squash matches in which one wrestler dominated the other. GCW's core audience thus did not receive the WWF product now shown on WTBS well.