Public outcry peaked in 2001, with a demonstration gathering 40,000 people. A comprehensive action plan followed, the Segura River Project, developed by the Murcia Government's Regional Water Department, in partnership with the Segura River Authority and town councils in the region, to restore the health of the Segura River and to supply reclaimed water to the booming agriculture industry. Between 2001 and 2010, 100 water treatment plants and 350 kilometres of wastewater collection systems were built. In addition, a wastewater reclamation levy was established to finance the operation, maintenance and monitoring of these systems, applying the principle "the polluter pays".