Throughout the years, the station's resources were divided between studios in Downtown Corpus Christi and transmitter north of Petronila. In 1985, a modern production facility was built on Artesian Street in Downtown Corpus Christi. In 2002, Eagle Creek Broadcasting bought the station and later in the year debuted a new and more polished product. Most on-air staff hired before the buyout were forced out. During this time, KZTV went by the brands of "CBS 10" and finally "Action 10 News". News directors included Judith Cutright (2002–2003), Kent Harrell (2003–2006), and Hollis Grizzard Jr. (2006–2009).