In March 2017, WCSH launched "News Center Now", a half-hour issues-oriented program driven by social media; the new program replaced its traditional 5:00 p.m. weekday newscast. The station published archived episodes on its official YouTube channel for viewing on demand. Sports Director Lee Goldberg was reassigned to co-anchor and contribute reports for the new program, which resulted in the station discontinuing its traditional sports segment on the flagship 6:00 p.m. newscast. The de-emphasis of traditional sports coverage mirrored actions taken by Tegna sister station KUSA in Denver in January 2017. The show was renamed "News Center Maine at 5" in September 2019 and the newscast was modified to conform to a more traditional news format, although some stylistic elements remained such as the use of handheld cameras. Shows were no longer archived on YouTube. Prior to the transition, Goldberg was reassigned to become weekday morning co-anchor and longtime morning anchor Lee Nelson was moved to early evenings.