The Rivers family sold WCSC-TV to Crump Communications of Houston in 1987 while the radio stations were sold to Ralph Guild of New York City. Crump kept the station until selling it to the Jefferson-Pilot Corporation in 1994. Jefferson-Pilot merged with the Lincoln Financial Group in 2006 with its broadcast properties assuming the new corporate name of Lincoln Financial Media. In 1997, the station moved to newly built studios on Charlie Hall Boulevard in the West Ashley section of Charleston. The facilities were named for WCSC's longtime weatherman and one of its most popular on-air staff. Hall was the first person seen on the station when it signed on in 1953, and worked there covering events including Hurricane Hugo's impact on Charleston in 1989 until his death in March 1997. Local sports coverage has also been prominent at WCSC. In the early 1980s, Charleston Cougars games were aired on the station. It aired the Cooper River Bridge Run from 1986 until 1990 and resumed the telecasts in 2004. The broadcasts feature reporters on the course.