Throughout 1999, Bischoff reverted to focusing on aging WCW stars such as Hogan, Diamond Dallas Page, Randy Savage, Sting, Rowdy Roddy Piper, Nash, Ric Flair, and Sid Vicious. In an effort to improve ratings, WCW also began to focus heavily on several celebrities such as Master P., Chad Brock, Megadeth, Dennis Rodman, and Kiss. One of the last deals Bischoff structured was a deal with the members of the rock band Kiss to have their own wrestling character known as The Kiss Demon.