Crookes was named president of the British Association for the Advancement of Science in 1898. In his inaugural address, he outlined in detail a coming catastrophe: The wheat-eating peoples of the world were going to start running out of food in the 1930s. The reason, he said, was a dearth of nitrogen fertilizer available from natural sources. Crookes called on chemists to develop new ways of making fertilizer from the enormous stock of nitrogen in the atmosphere (which is roughly 80 percent nitrogen). His remarks on the coming famine achieved wide distribution in the press and were turned into a popular book. Scientists addressing the problem in the first years of the twentieth century included Kristian Birkeland, whose technology helped found Norsk Hydro, and Fritz Haber and Carl Bosch, whose Haber-Bosch process forms the foundation of today's nitrogen fertilizer industry.