Faced with a financial crisis in the mid-1920s after her screen career derailed, Nazimova put her property to work generating an income by building a complex of 25 rental "villas" around the original house. The opening party for "The Garden of Alla Hotel" was held on January 9, 1927. She found her role as a hotel manager unsuitable and discovered that her unscrupulous partners in the enterprise had nearly bankrupted her, so in 1928 she sold out her remaining interest in the property, auctioned off most of her furniture and other household goods, and went back to the Broadway stage. By 1930, the owners had normalized the spelling in the hotel's name to "Allah".