The first "College Quiz Bowl" match was played on NBC radio on October 10, 1953, when Northwestern University defeated Columbia University, 135–60. Twenty-six episodes ran in that first season, with winning teams receiving $500 grants for their school. "Good Housekeeping" magazine became the sponsor for the 1954–55 season, and a short third season in the autumn of 1955 finished the run. The most dominant team was the University of Minnesota, which had teams appear in 23 of the 68 broadcast matches. The 1953–55 series had a powerful appeal because it used remote broadcasts; each team was located at their own college where they were cheered on by their wildly enthusiastic classmates. The effect was akin to listening to a football game.