There are also plans to relaunch the Jazz FM Records label with CD and download sales. The first CD released by Jazz FM was "The Sound of Jazz FM 2008" on 20 October 2008. WARL have been appointed to advertise the relaunched station prior to its launch, including the return of the Jazz FM chameleon and "Listen in Colour" branding used previously on 102.2 Jazz FM. The station raised awareness of the relaunch through email and social networking websites as well as a nationwide campaign through posters, national newspapers and magazines featuring the Jazz FM chameleon in 3D and listen in colour branding.