The Heidelberg Project hopes to offer a new approach to the growing problems of urban sprawl and decay facing many American and other international "Shrinking cities". This approach has garnered international attention, especially since the Heidelberg Project continues its maturation. The 20th Anniversary of the Heidelberg Project was celebrated on August 26, 2006, with a community festival, an event that ended a year of special attention. MTV producers filmed a segment for its show "Made" using the Heidelberg Project as a backdrop. Fashion model Kate Moss visited the Heidelberg Project with photographer Bruce Webber to photograph the City of Detroit for a special edition of "W" magazine in June 2006.