After Henry Flagler extended his rail line south from West Palm Beach to Miami in 1896, a land development scheme was created to plant a townsite between the railroad and the lake. Purchasers of agricultural lots, west of town, would also receive a small 25 foot lot within the City of Lake Worth, closer to the beach. The developer, Bryant & Greenwood, proposed to name the town Lucerne, however the United States Postal Service refused to accept the name because there already was a Lake Lucerne post office north of Miami in Dade County, which is now a neighborhood in Miami Gardens. Therefore, the city fathers settled on the name Lake Worth, for the lake on which the fledgling town was sited. One of the main streets was named Lucerne Avenue instead.