By the time the road opened, the Hillman Company had constructed a real estate building, cannery, café and combination gas station-store along it. As an inducement for settlement, new residents were hired to clear land and build houses or gas stations on various company tracts. To convey the impression of self-sufficiency on small plots, the company established a rabbitry, pigeon and squab farm and poultry model-farm with resident "experts." Other inducements were free berry vines, fruit trees and plants. Land was donated for a church and a community hall.