After her coach gave her a plastic tiara as a good-luck token in 2005, she wore it over her racing helmet during several slalom races. She wore her tiara following her silver medal run in the women's downhill and again at the medal ceremony at the 2010 Winter Olympics. In 2010, Mancuso launched her own lingerie line named Kiss My Tiara. Mancuso also models lingerie and has been memorably quoted as saying, "I think underwear is my calling. You can be feminine and fast."