On October 27, 2015, WFXT dropped the Fox O&O-style branding and introduced a new logo and on-air appearance; the logo was criticized by some viewers for its simplified appearance – omitting the standard Fox network logo in favor of an italicized Helvetica logotype – and received national attention when Larry Potash, anchor of the "Morning News" on WGN-TV in Chicago, criticized the change as a move by station-hired consultants to help bring in viewers who defected from WFXT's newscasts following the departure of longtime evening anchor Maria Stephanos earlier that year (Stephanos would join WCVB-TV in 2016). Prior to Super Bowl LI in February 2017, the station began downplaying the Fox name from its overall branding; this was reflected in a promo that aired prior to and during the game (which itself used the same music, tagline, and overall format as a 2014 image promotion made by Australia's Seven Network) that referred to the news operation as ""25 News"".