After Hearst Television purchased the station in 2014, WVTM-TV has shifted its programming focus more heavily towards local news. First on August 18, 2014, the station expanded its weekday morning newscast to 4:00 a.m. and expanded its 11:00 a.m. newscast to one hour, with the latter expansion replacing "Daytime Alabama" (a locally produced version of the syndicated morning talk show "Daytime", produced by former Tampa sister station WFLA-TV) in the 11:30 slot. This was followed three weeks later on September 8 by the launch of an hour-long late afternoon newscast at 4:00 p.m. On April 27, 2015, the station expanded its 6:00 p.m. newscast to one hour, with the second half-hour replacing the cancelled sports talk show "Alabama Tonight".