The receiver filed to sell KEBN to Channel 32, Inc., at the end of 1993. Under the leadership of Victor Ives, Channel 32, Inc. moved all operations to Portland and secured an affiliation with The WB. The station resumed broadcasting in the summer of 1994, airing a number of infomercials, public domain movies, and brokered shows for eight hours a day; the station expanded to 24-hour broadcasting on Labor Day, and on October 2, 1995, it took the call letters KWBP, reflecting its new affiliation.