Cultural pressure may also dissuade initiating or switching to an open relationship. There is a commonly held societal stereotype that those involved in open relationships are less committed or mature than those who are in monogamous relationships. Films, media, and self-help books present the message that to desire more than one partner means not having a "true" relationship. In the post-WWII 1950s-1970s, it was traditional to "date around" (with guidelines such not going out with one particular suitor twice in a row) until ready to start "going steady" (the onset of exclusivity and sexual exploration); since then, non-exclusive dating around has lost favour and going directly to steady (now known simply as exclusive dating) has been elevated instead. Desiring an open relationship in these days often claimed to be a phase that a person is passing through before being ready to "settle down". The logistics of an open relationship may be difficult to cope with, especially if the partners reside together, split finances, own property, or parent children.