By the late 20th century, Candomblé was increasingly respectable within Brazil. This was partly fuelled by well-educated Afro-Brazilians embracing their previously stigmatised cultural heritage. By the early 21st century, tourist literature increasingly portrayed Candomblé as an intrinsic part of Brazilian culture. References to the religion's beliefs became more apparent in Brazilian society; Varig Airlines for instance used the tagline "Fly with Axé." In the closing decades of the 20th century, some practitioners sought to remove Roman Catholic-influenced aspects from the religion to return it to its West African roots. The prominent priestess Mãe Stella Azevedo for instance called on adherents to renounce all Roman Catholic saints and transform Candomblé into a more purely African tradition. Many of those emphasising this Afrocentric perspective were white middle-class practitioners, who re-emphasised Africa as a new source of authority because they had little standing with the predominantly Afro-Brazilian Bahian Candomblé establishment. Many terreiros distinguished themselves from this approach, arguing that to abandon the Roman Catholic elements would be to abandon an important part of their religious ancestry.