Knightley was the celebrity face for the luxury goods brands Asprey and Shiatzy Chen as well as Lux haircare products in Japanese television commercials. In April 2006, she was confirmed as the new celebrity face of Chanel's perfume Coco Mademoiselle, though the first photo from the campaign was not released until May 2007.- </ref> Knightley has appeared in television commercials for Chanel directed by Joe Wright since 2007, and has endorsed Chanel Fine Jewellery's collection Coco Crush. In 2008, Knightley was the highest-earning British Hollywood star according to the "Forbes" Celebrity 100 list and was named amongst the most bankable actors in 2009.