An example of an instant hedge can be seen at the Elveden Hall Estate in East Anglia, where fields of hedges can be seen growing in cultivated rows, since 1998. The development of this type of mature hedge has led to such products being specified by landscape architects, garden designers, property developers, insurance companies, sports clubs, schools and local councils, as well as many private home owners. Demand has also increased from planning authorities in specifying to developers that mature hedges are planted rather than just whips (a slender, unbranched shoot or plant).