the street is still colloquially referred to by traffic reporters, and even by residents, as "Highway 10" rather than by its street names, despite the high degree of urbanization and the fact that the provincial highway designation is defunct in these cities. A prime example of this is the common reference to the street's intersection with Dundas Street as "5 and 10". The most likely reason for this is the fact that Mississauga is not a traditional city, but was established much later as a reincorporation of the rural Toronto Township, thus the road never had a history of being urbanized prior to receiving its highway designation, resulting in continued use of the highway number out of habit. Some businesses use the number in their names, and even the Ministry of Transportation's traffic camera website continues to identify the street as "Hwy 10", as does some signage at the Hurontario & 407 Park and Ride lot and transit terminal. However, the street name predominates in Collingwood.