Starting off as a literary club in Adelaide, South Australia in 1938, the Jindyworobak movement was supported by many Australian artists, poets, and writers. Many were fascinated by Indigenous Australian culture and the Outback, and desired to improve the white Australian's understanding and appreciation of them. Other features came into play, among them white Australia's increasing alienation from its European origins; the Depression of the 1930s which recalled the economic troubles of the end of the 19th century; an increasingly urban or suburban Australian population alienated from the wild Australia of the Outback etc.; the First World War and the coming of World War II and also the coming of early mass market media in the form of the radio, recordings, newspapers and magazines. Sense of place was particularly important to the Jindyworobak movement.