Heaney owned a housing company and despite a slump in the housing market, the club were able to attract many players on higher wages from higher leagues. Heaney had stated he believed that long term, due to the large population catchment area, that Truro City could support a Football League Two club, but he also stated that he was looking to sell the club before they achieve this level. Despite his housing company having gone into liquidation owing £4.5m, he categorically denied claims that his money was drying up and said that he would continue to fund the club's success.