One of the world's first aircraft builders, A.V. Roe and Company was established on 1 January 1910 at Brownsfield Mill, Great Ancoats Street, Manchester, by Alliott Verdon Roe and his brother Humphrey Verdon Roe. Humphrey's contribution was chiefly financial and organizational; funding it from the earnings of the family webbing business and acting as managing director until he joined the RFC in 1917. Alliot had already constructed a successful aircraft, the Roe I Triplane, named "The Bullseye" after a brand of braces manufactured by Humphrey.