Chris Schenkel also did play-by-play (with Bud Wilkinson providing color commentary) for the legendary 1969 Texas vs. Arkansas football game, known as a "Game of the Century," culminating the first 100 years of College Football in 1969. The game garnered a share of 52.1, meaning that more than one half of the televisions in the United States were tuned in. Years later, Schenkel said "it was the most exciting, most important college football game I ever televised". Schenkel went on to broadcast many more huge games, including the celebrated Nebraska-Oklahoma match on Thanksgiving Day 1971, as well as the Sugar Bowl national championship showdown between Notre Dame and Alabama on New Year's Eve 1973 (with Wilkinson and Howard Cosell, in a rare college football appearance). Schenkel was replaced by Keith Jackson as ABC's lead play-by-play man for college football telecasts in 1974, but continued to call college football games for several more years.