For the 2006–07 season the NBA introduced a new "microfiber" basketball for use in NBA games, replacing the previous style ball used since 1970. Dallas Mavericks owner Mark Cuban agreed with the need for a new ball, claiming the old style ball was inconsistent. Many of the league's most prominent players openly expressed their dislike for the new ball, such as Shaquille O'Neal who said, "Feels like one of those cheap balls that you buy at the toy store." A study, financed by Cuban, claimed that the new ball "bounces 5 to 8% lower than typical leather balls when dropped from 4 feet... the new ball bounces 30% more erratically."