Physical attractiveness plays an important role in determining if two people will begin a relationship. In face to face conversation, if initial attraction is not present, the relationship is less likely to form. This, however, does not play a role in Internet communication. Relationships online must form based on things such as similarities, values, interests or an engaging conversation style. Since these relationships form at a deeper level they may be more durable and more important to the individual. Not being seen also assists in presenting ideal qualities (attributes an individual would ideally like to possess) to other users because there is no information to contradict what they say, the way there is in face to face conversation. This can help a person make these ideal qualities a social reality because when someone confirms these traits the individual can make them a part of their self-concept.