In his role as Chief Creative Officer and Co-Chairman, Ferren serves as lead technical consultant, management consultant, systems engineer, engineer, and designer across multiple disciplines. He has headed projects for General Motors, Northrop Grumman, Lockheed Martin, John Deere, Herman Miller, Intel Corporation, Sony Corporation, ESRI, the Smithsonian Institution, Genworth Financial, the Library of Congress, and several US Government agencies. He was the creative design lead at Applied Minds, for the Genworth R70i Aging Experience, featuring a novel computerized robotic exoskeleton to simulate aging with live audiences at venues such as the 2016 CES and then the Liberty Science Center, as well as Genworth Financial's new, multi-award-winning website. The R70i Aging Experience at CES received the 2016 Cool Tech award.