In the late 1970s, Carrier began presenting a television series, "Carrier's Kitchen", based on the cooking cards from his "Sunday Times" articles. After the more traditional British fare often presented by British TV cooking programme host Fanny Cradock in her black and white shows, Carrier in colour television format introduced British TV viewers to a more exotic range of Continental cooking. With a highly theatrical and camp style, and a penchant for superlatives ("Gooorgeous… Adooorable… Faaabulous!"), he attracted viewers as much for his drawling American vowels and shameless self-promotion. His later followed this with three other series, titled "Food, Wine and Friends, The Gourmet Vegetarian" and "Carrier's Caribbean." From this greater publicity flowed a substantial magazine published weekly by Marshall Cavendish between 1981 and 1983.