In 2015, the Scout Association updated their visual identity style, including the section brands, to focus on the Scouting fleur-de-lis. The new Scout Network logo was a thick, black lower case wordmark with a small fleur-de-lis either located to the top right of the wordmark or a larger version located directly above the wordmark. Publications moved away from pictures and instead featured an artwork style that the association described as being "Editorial, sophisticated, expressive". The typeface used was brought into line with the rest of the association, with TheSerif used for headings.