On June 5, 2013, the CBC announced that it would be phasing out the Radio-Canada brand from its French-language broadcast properties, and unifying them under names prefixed with "Ici" ("this is" or literally "here"). For instance, the CBC planned to re-brand Télévision de Radio-Canada as "Ici Télé", Première Chaîne as "Ici Première", and move its French-language website from radio-Canada.ca to ici.ca. Radio-Canada vice-president Louis Lalande stated that the new name complemented its multi-platform operations, while also serving as an homage to the broadcaster's historic station identification slogan since the 1930s, "ici Radio-Canada" ("this is Radio-Canada").