This incarnation of Stutz had some reasonable success selling newly designed Blackhawks, Bearcats, Royale Limousines, IV Portes, and Victorias. Elvis Presley bought the first Blackhawk in 1971, and later purchased three more. Frank Sinatra, Dean Martin, Evel Knievel, Barry White, and Sammy Davis, Jr. all owned Stutz cars. The Stutz Blackhawk owned by Lucille Ball was for a time on display at the Imperial Palace Hotel and Casino Auto Collection in Las Vegas. The Stutz was marketed as the "World's Most Expensive Car" with a Royale limousine priced at $285,000 and a Blackhawk coupé over US$115,000 in 1984