However, in 1981, Faulkner discovered a book about neuro-linguistic programming called "The Structure of Magic I: A Book About Language and Therapy" by Richard Bandler and John Grinder. The book's methodology described ways of affecting immediate and positive life changes by reprogramming speech, movement and thought patterns. That moment was a major turning point for Faulkner, as he understood that "if you could get to the root of the crucial relationship between language and beliefs, then you could change everything." Upon the realization that Bandler and Grinder were developing innovations in areas where Northwestern University had not yet "cracked the code," Faulkner began NLP training. By 1987, he was a certified NLP trainer. Today, Faulkner describes Grinder and Bandler as having been at least 10 years ahead of their time.