In 1992, she opened Reba's Ranch House in Denison, TX. Similar to a Ronald McDonald House, the house incorporates holistic care by providing a calm setting for rest, warm meals for nourishment and sensitive staff for spiritual connections to guests who have loved ones being treated at the nearby Texoma Medical Center. Over the course of her career, she has been and continues to be an active supporter of various charitable organizations including Habitat for Humanity, The Salvation Army, the American Red Cross, Feeding America and Celebrity Fight Night. She has been honored with the Minnie Pearl Award, the ACM Home Depot Humanitarian Award and the Andrea Bocelli Foundation Humanitarian Award for her efforts. In 2018, she was honored with the Horatio Alger Award for Education, Charity Work. Named after the "rags to riches" writer, the award recognizes perseverance and giving back.