In May 2019, Cytter had her first institutional solo presentation in Israel, titled “Sponsored Content.” The exhibition carries a deep autobiographical tone, although, as always in her work, this very tone is hinted and suggested, avoiding any direct references. For this exhibition, which is articulated in two galleries, the artist has conceived an immersive display that invites the viewer to have an unusual physical encounter with her work, generating a space for reflection, bringing up all the different life stages, from childhood to teenage, from adulthood to middle age, till old age. “Keren Cytter: Sponsored Content” is curated by Nicola Trezzi and it follows “Mature Content,” her exhibition at Museion in Bolzano (Italy) curated by Letizia Ragaglia. The exhibition is supported by Susanna Perini and BIASA ArtSpace, Sotheby’s and OUTSET.