In March 1953, Picture Waves sold WTVN to Radio Cincinnati, Inc., the broadcasting interests of the Taft family of Cincinnati. The following year, Radio Cincinnati purchased WHKC radio (610 AM) in Columbus from the publishers of the "Cleveland Plain Dealer", renaming that station WTVN (AM) and subsequently adding a "-TV" suffix to channel 6's call sign. Radio Cincinnati would later become the Taft Broadcasting Company, and Taft would launch a second radio station in Columbus, WTVN-FM (96.3 FM, now WLVQ), in April 1960.