In the 1910s the Ithaca Town Council embarked on a programme of civic improvements which included the establishment of Lang Park (1917), the Ithaca Swimming Pool (1917), and the Ithaca Children's Playground (1918) and associated formation of roads, tree planting, construction of embankment gardens, small reserves and street gardens throughout the suburbs of Red Hill, Kelvin Grove, Paddington, Rosalie, Bardon, and parts of Milton. Because of the hilly terrain, many of the new streets were divided, leaving embankments which the Ithaca Town Council considered were cheaper to plant and beautify than to cut down. This approach placed the Council at the forefront of street beautification projects in the Brisbane metropolitan area and Australia and led to numerous requests for advice in civic landscaping from other councils, interstate as well as within Queensland. At the second Australian Town Planning Conference and Exhibition, held in Brisbane in July–August 1918, the Ithaca Town Council exhibited photographs showing treatment of ugly cuttings and street improvements which beautify the street and at the same time solve practical difficulties. The Ithaca Embankments on mid Latrobe Terrace are a good example of the same.