Since the late 1990s, Simon has been working closely with poet and writer Roy Chicky Arad on a number of initiatives in Tel Aviv. Together they founded The University of Shenkin and The Free Academy (for which Simon opened the Art Pavilion in his apartment), two platforms of nomadic study that were hosted by art schools and art festivals, theatres and schools. Out of these initiatives came out a travelling poetry reading program that Simon and Arad initiated, which in turn morphed into Guerilla Culture – a platform of poets and activists who organized poetry demonstrations and publications throughout the 2000s.