Between 1963 and 1970, membership in the Society was around two thousand students. There were only four buildings on campus and in 1967, when the residence buildings went up, only 300 students lived on campus. The Society at that time was mostly operated by volunteers and a very small staff. However, towards the end of the sixties, the Society began to grow more sophisticated. By the seventies, the cafeteria (previously more of a kiosk) began operating regularly, the Society got a liquor license, and the pub increased its hours. What is now Cinecenta got its start with students, working out of an office in the SUB, showing movies using a 16mm projector in the MacLaurin and Elliot buildings.