Wankel became a success in business by securing license agreements around the world. By 1958 Wankel and partners had founded the "Wankel GmbH" company, providing Wankel with a share of the profits for marketing the engine. Among the licensees were Daimler-Benz since 1961, General Motors since 1970, Toyota since 1971, among those who paid higher fees for Wankel RCE rights was a state-owned engineering firm of the DDR. Royalties for the Wankel GmbH for licensure were 40%, later 36%. In 1971 Wankel sold his share of the license royalties for 50 million Deutschmarks to the English conglomerate Lonrho. The year after he got his Technical Development Center back from the Fraunhofer Society.