The show had a few catchphrases used throughout its entire run. The most common was "Hey now", a phrase Hank repeats in the opening credits of the fictional talk show and whenever he greets someone (though it was intellectual property of the network; season 3, episode 1, "Montana"). It mirrors the "Hi-yo" catchphrase used by Ed McMahon (sidekick on "The Tonight Show"), upon whom Hank Kingsley was based. In season 1 episode 10, "The Party", Hank says: "No, no, no. You see, when I was a kid, I used to say 'hey,' and then later I said 'now,' but I never put them together until much later." In 2007, Nickelodeon's TV Land ranked "Hey Now" as the 87th Best Television catchphrase. "No flipping" is a phrase Larry uses to go to commercial breaks, encouraging the viewer audience not to change to another channel (which was considered public domain; season 3, episode 1, "Montana"). At the end of the season 2,( episode 17, "New York or LA"): Larry says: "You may feel free to flip" upon deciding at the end of a talk show scene to retire and relocate to Montana. During the series finale, the last thing Larry says on his talk show is, "You may now flip."