Noted wrestling journalist Dave Meltzer speculated that McMahon was starting a shell corporation with his own money to protect WWE shareholders on a potential XFL revival. A revival of the XFL would air either on traditional TV or the WWE Network, and would be toned down compared to its original incarnation due to CTE concerns in football that surfaced in the early 2010s. On December 22, 2017, McMahon sold $100 million worth of WWE shares, which required notification to the U.S. Securities and Exchange Commission; the SEC reported that it was done so that McMahon could fund Alpha Entertainment. WWE shares did in fact decline slightly due to the report, with Citigroup downgrading WWE shares from "buy" to "neutral".