Upon the deal's consummation on January 30, 1959, United Broadcasting changed the call letters of WSRS and WSRS-FM to WJMO and WJMO-FM, and reassigned on- and off-air staff while retaining WSRS's existing studios and facilities at 2156 Lee Road in Cleveland Heights. Accordingly, the previous WJMO fell silent for a month before resuming operations as WABQ (1540 AM), later signing on the FM construction permit as WABQ-FM (106.5). "Friendly Broadcasting Company" was assigned by United Broadcasting as the license name for both WJMO and WJMO-FM. United owned 100 percent of Friendly's stock, and Richard Eaton owned 100 percent of United stock, effectively making Friendly a shell corporation. WJMO-FM would apply to move to 92.3 FM that July with increased power, and took the call sign WCUY on October 30, eventually adopting a jazz format full-time.