In 2018, wet markets were noted to have remained the most prevalent food outlet in urban regions of China despite the rise of supermarket chains since the 1990s. However, wet markets have been losing ground in popularity compared to supermarkets, despite the fact they may be seen as healthier and more sustainable. Reports suggest "although there are well-managed, hygienic wet markets in and near bigger cities China, hygiene can be spotty, especially in smaller communities." During the 2010s, "smart markets" equipped with e-payment terminals emerged as traditional wet markets faced increasing competition from discount stores. Wet markets also began facing competition from online grocery stores, such as Alibaba's Hema stores.