In a survey conducted in 2012, younger Americans are more likely to identify as gay. Statistics continue to decrease with age, as adults between ages 18–29 are three times more likely to identify as LGBT than seniors older than 65. These statistics for the LGBT community are taken into account just as they are with other demographics to find trend patterns for specific products. Consumers who identify as LGBT are more likely to regularly engage in various activities as opposed to those who identify as heterosexual. According to Community Marketing, Inc., 90 percent of lesbians and 88 percent of gay men will dine out with friends regularly. And similarly, 31 percent of lesbians and 50 percent of gay men will visit a club or a bar.