In May 2012, Abrams launched a site focused on the personalities and lifestyles of chefs. Rather than recipes or techniques, The Braiser's topics consist of chefs who "have gone from being food icons to becoming mainstream celebrities," according to an interview Abrams gave to The New York Times in late April. It was nominated for a James Beard Foundation Award in 2014. By 2015, The Braiser had gone on "a short hiatus" with plans for a relaunch, but saw no further activity as of 2019.