His show "Jesse James Is a Dead Man" premiered on Spike TV on May 31, 2009. The show features James doing death defying stunts. The first episode set a ratings record for Spike, drawing the largest audience ever for an unscripted series on the network, with 2 million viewers. The show is produced by Spike TV, BASE Productions and James's company, PayupSucker Productions. In conjunction with that appearance Marvel Comics created a special one-shot comic book where he evades death once again after considering retirement, and made it available in comic book stores for free distribution.