KXVO signed on the air on June 10, 1995 as an affiliate of The WB, which debuted nationally almost five months earlier on January 11 of that year; the station was originally owned by Cocola Broadcasting, but was operated by Pappas Telecasting under a local marketing agreement. In the interim six months, Omaha did have access to The WB via cable and satellite providers through Chicago-based national superstation WGN. Cocola would later sell the station to Mitts Telecasting Company in 2000, which retained the LMA with Pappas.