The quality produced through Emo Urbanism is paramount to the tangible connection of person to place. Anderson has described this connection as the “thinness.” It is the simultaneous perception and implicit understanding of the past, present, and future. Excellent design will achieve this in a manner that is simple, immediate, and direct. Anderson believes that its traditional counterpart, “context,” is often just a justification to make a designer's brand fit the site. Within Emo Urbanism, the brand is created from the thinness. The result can embrace or contrast the physical manifestation of place, but it must always produce a unique fingerprint.