The 2017 edition expanded to feature coverage of New Year's Eve festivities in New Orleans hosted by Lucy Hale, with performances by Jason Derulo and Panic! at the Disco from the Sugar Bowl's Allstate Fan Fest concert, and Jackson Square's fleur-de-lis drop at midnight in the Central Time Zone. The segments are subsidized by New Orleans and the state of Louisiana as a means of promoting tourism. While household ratings for the late-night portion of the broadcast were down by 9% in comparison to 2016, "New Year's Rockin' Eve" was once again the highest-rated New Year's special across the major networks, with a 9.0 rating in metered markets, and a 6.8 rating among adults 18–49.