Anonymity can allow individuals to take greater risks and discuss how they truly feel with others. A person might take these risks because they are more aware of their private self. Private self-awareness is when a person becomes more aware of personal features of the self. This is in contrast to public self-awareness in which a person realizes that they can be judged by others. This type of awareness can lead to evaluation apprehension, where a person fears receiving a negative evaluation from their peers. Public self-awareness is also associated with conforming to group norms even if they go against personal beliefs. With that said, the absence of visual cues from a partner in Internet discussion can activate a person's private self which encourages self-disclosure. This is because the discloser is not worried about being judged publicly and is able to express their own private thoughts. Anonymity also aids in identity construction. A person can change their gender and the way they relate to others due to anonymity. This can increase life satisfaction because those who can identify with multiple roles are shown to be more satisfied. Since the Internet can allow someone to adopt these roles, that close others may not accept in the real world, it can increase their self-worth and acceptance.