On March 6, 2012, approaching the fifth anniversary of Robert Levinson's captivity, the Federal Bureau of Investigation offered a $1-million reward for information leading to his safe recovery and return. In addition, a campaign was launched, using billboards, radio messages, flyers, and a telephone hotline to publicize this reward and obtain information of his whereabouts. In conjunction with this announced reward, the Society of Former Special Agents of the Federal Bureau of Investigation announced that it was giving the two youngest Levinson children $5,000 each to help with their college costs.