Soon after, Mplayer had become a well-known player in the online gaming industry. As such, most of their marketing was geared toward attracting new gamers through a broader offering of games, as well as taking advantage of the large community they already had. The former can be seen in the hype surrounding the release of high-profile games of the time such as "Unreal" and "Quake II", both of which were to be offered online through Mplayer.com. The company built a family-friendly image in order to appeal to both kids and adults, with chat rooms which were monitored to limit profanity. They also used their "Plus" service to cater to the more hardcore gamers who did not mind the extra fee. One source describes their presence at E3 2000: E-3 2000, the Electronic Entertainment Expo, held at the Los Angeles Convention Center in May 2000, was a multimedia extravaganza. Nowhere was this more apparent than at the room-sized exhibit housing Mplayer.com, the premier on-line multiplayer gaming service. And, if the multimedia electronic action didn't grab your attention, the exhibit itself was sure to. Here was a mega multimedia presentation all its own. The exhibit, costing tens of thousands of dollars to design, fabricate, and install, occupied on three raised floors, where fanatic gamers battled it out on a dozen big-screen overhead monitors...The design and construction represented an engineering marvel. Nothing had been left to chance in the exhibit's design.