In the summer of 2004, recently elected Editor-in-Chief Mary Cummins and Managing Editor Marcus McCann once again looked into plans to become an autonomously incorporated organization. This push was spurred on by the SFUO attempting to pull the Summer 2004 issue of the Fulcrum for featuring a mug of beer and using the term "Frosh" (the SFUO had recently stopped using the term frosh in favour of welcome week and later 101 week due to negative connotations associated with the term). Aside from this, the separation was due to several reasons. The main reason being that the editorial board felt it was an inherent conflict of interest to be owned by the student government while attempting to write fair, unbiased, and often critical stories about them. The secondary reason was that as an autonomous corporation, the "Fulcrum" was able to directly control its own finances and spur further growth of the paper.