The original launch date of the channel was set for November 2005, to coincide with the launch of ITV4 but was held back till 11 February 2006. As a result of problems "clearing the digital rights to children's programming" and "comprehensive" re-branding, it was again pushed back by another four weeks. Promos for the channel began on 20 February, including an online countdown clock, running to the channel's launch date. As has become standard for Freeview channel launches, the channel was allocated an EPG number well before transmission started. Initially, a static 'coming soon' graphic was shown, followed by a preview video loop running from late February 2006 until the launch. The channel launched on 11 March 2006 at 9.25 am, replacing the ITV News Channel on Freeview Channel 75, Homechoice (now known as TalkTalk TV) and Telewest Channel 734. It also launched on Sky Channel 624 on 8 May 2006 and NTL Channel 76/602 on 6 June. Additionally, the channel simulcasts CITV Breakfast (previously known as GMTV2, which was originally broadcast on ITV2, then ITV4) on weekdays between 6 am and 9.25 am.