It was a tourist town in the 1950s and 1960s because of its key location on US Highway 16 between Rapid City and Mount Rushmore National Memorial. It had a variety of tourist attractions, including a "Mellerdrammer" (Melodrama) live theatre, a "Ghost town" of various buildings with tourist shops and small amusements, "It's a Small World" Museum (featuring an 1880 Tiny Town model and other miniature collections), a motel, campgrounds and RV parks. However, in the conversion of US Highway 16 to four lanes in the mid-1960s, the original townsite was placed literally between the two separate roadways, as there was no way to widen the original highway through the town without completely destroying it. With construction of at least three exits into the town from both directions, the town continued to be a vibrant tourist attraction in the 1970s and 1980s. The tourist could take in daily wild west shows, shootouts, stagecoach rides and gold panning. Fine dining was and still is available at the Gaslight Restaurant. Travelers could stay in town at the local Trading Post Motel, buy groceries and gas up their cars at the Rockerville Trading Post.