Actor Stephen Fry supported the song's message with an appearance in Arnold's video. Arnold subsequently went on to support and work with Amnesty International at live events across the United Kingdom throughout 2017, including the petition hand-in at the Russian Embassy in London in protest of Chechnya's gay purge, where Arnold performed the song alongside campaigners Sir Ian McKellen, Peter Tatchell and Sir Michael Cashman. Appearances at the Isle of Wight Festival with Human Rights activist Shane Enright and a performance at the Isle of Wight's inaugural Pride Festival and Hastings Pride were instigated by Arnold to promote Amnesty's Love Is A Human Right campaign. Arnold's "What Love Would Want" has since become an ongoing multi-media project to promote love and diversity.