Women's rights groups asked CBS not to air the then-unseen ad, arguing that it was divisive. Planned Parenthood released a video response of its own featuring fellow NFL player Sean James. The claim that Tebow's family chose not to perform an abortion was also widely criticized; critics felt that the claim was implausible because it would be unlikely for doctors to recommend the procedure because abortion is illegal in the Philippines. CBS's decision to run the ad was also criticized for deviating from its past policy to reject advocacy-type ads during the Super Bowl, including ads by left-leaning groups such as PETA, MoveOn.org and the United Church of Christ (which wanted to run an ad that was pro-same-sex marriage). However, CBS stated that "we have for some time moderated our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms on the issue."