Peel died suddenly at the age of 65 from a heart attack on 25 October 2004, on a working holiday in the Inca city of Cusco in Peru. Shortly after the announcement of his death, tributes began to arrive from fans and supporters both in public and private life. On 26 October 2004 BBC Radio 1 cleared its schedules to broadcast a day of tributes. London's "Evening Standard" boards that afternoon read "the day the music died", quoting Don McLean's hit "American Pie".