For over a decade and a half, WBMA+ maintained a strong relationship with Allbritton, with no major problems arising between the two entities and, likewise, no major changes occurring to the station's operations. On July 29, 2013, Allbritton announced that it would sell its seven television stations, including WBMA+, to the Sinclair Broadcast Group (which would purchase the stations for $985 million), in an attempt by the company to shift its focus toward co-owned political news website, Politico. As part of the deal, Sinclair had intended to sell the license assets of its existing Birmingham stations, CW affiliate WTTO and MyNetworkTV affiliate WABM (channel 68) to Deerfield Media, and retain operational responsibilities for those stations through shared services and joint sales agreements. At the time, no affiliation changes were expected.