As the 2007 era was a reboot, Prior plot devices like the Cloudmobiles, the Caring Meter, the Cloud Keeper, and Care-a-Lot Castle were not referred to or mentioned in the new series. In its place is the Gathering Tree, which is where the Care Bears now gather to meet or hold festivities. Also, the Care Bears have, never had humans visit Care-a-lot, and a new villain named Grizzle (who seeks to conquer Care-a-Lot and nothing else) was introduced. A February 2007 article in "The Wall Street Journal" states that in the new version, "they live in a village, centered on a big tree; with no castle in sight".