The social disruption caused by the crisis and its aftermath of job loss, business collapse and general decline in economic activity, led many residents to consider other means of livelihood. Even at this early date some of them envisaged tourism as an alternative source of income, but years passed before initiatives were put forward to develop Málaga as a tourist resort. The "Sociedad Propagandística del Clima y Embellecimiento de Málaga" (Propagation Society for the Climate and Beautification of Málaga) was founded in 1897 by a pioneering group of influential Málaga businessmen who saw the potential of tourism as a generator of wealth, and tried to organise a rational planned development of this sector of the economy. Their promotional campaigns extolled the mild climate of Málaga, attracting enough tourists and winter visitors to help relieve the economic slump somewhat.