With the introduction of multi-track recording, it became possible to record instruments and singers separately and at different times on different tracks on tape, although it was not until the 1970s that the large recording companies began to adopt this practice widely, and throughout the 1960s many "pop" classics were still recorded live in a single take. After the 1960s, the emphasis shifted to isolation and sound-proofing, with treatments like echo and reverberation added separately during the mixing process, rather than being blended in during the recording. One regrettable outcome of this trend, which coincided with rising inner-city property values, was that many of the largest studios were either demolished or redeveloped for other uses. In the mid 20th century, recordings were analog, made on ¼-inch or ½-inch magnetic tape, or, more rarely, on 35mm magnetic film, with multitrack recording reaching 8 tracks in the 1950s, 16 in 1968, and 32 in the 1970s. The commonest such tape is the 2-inch analog, capable of containing up to 24 individual tracks. Generally, after an audio mix is set up on a 24-track tape machine, the signal is played back and sent to a different machine, which records the combined signals (called "printing") to a ½-inch 2-track stereo tape, called a "master".