The development of the technology on the basis which the company was founded on, began in 1983, at the Weizmann Institute by Professor Adi Shamir (who had previously developed the RSA encryption algorithm), together with his research students Amos Fiat and Yossi Tulpen. The first application they developed was a digital rights management solution aimed at protecting software from being copied illegally. They then developed a smart card to prevent counterfeits, which were first intended to protect credit card transactions.The patent of the card is registered in the name of Yeda Research & Development Co., the commercial arm of the Weizmann Institute of Science. In those years, media mogul Rupert Murdoch began to develop his television business, which included satellite TV broadcasts for a fee, and a pay-per-view service for movies and sporting events. In order to charge a fee based on viewing, and to maintain his agreements with the film companies and the owners of the sports broadcasting rights, he looked for a way to encrypt the broadcasts. An Australian entrepreneur named Bruce Hendmark contacted Shamir and the Weizmann Institute and between them and Murdoch's News Corp. corporation. News Corp. was impressed with their "smart card" technology and decided to invest in its development.