"Don't Look Back" was more often performed at Temptations live shows than "My Baby". On the 1967 "Temptations Live!" album, the women in the audience can be heard demanding that the group perform the song, which they proceeded to do. Paul Williams, who developed many of The Temptations' dance steps, developed a routine for the live shows that had him following the song's advice to "keep on walkin'" and performing a strut across the stage, to the delight of the audience. As befitting an intended "A" side, "Don't Look Back" was conceived by Motown Records as an elaborate and dynamic closing number for the Temptations.