The "Milwaukee Sentinel", begun in 1837 as a weekly published by city co-founder Solomon Juneau, passed through the hands of several owners before being sold to the Hearst Corporation in 1924. Hearst operated the Sentinel until 1962, when, following a long and costly strike, it abruptly announced the closing of the paper. Although Hearst claimed that the paper had lost money for years, The Journal Company, concerned about the loss of an important voice (and facing questions about its own dominance of the Milwaukee media market), agreed to buy the Sentinel name, subscription lists, and goodwill associated with the name. In 1995 the Journal and Sentinel were consolidated. The new "Journal Sentinel" then became a seven-day morning paper. In 1964, Journal Communications bought a part interest in Perry Printing, a commercial printer specializing in printing magazines, catalogs and free-standing inserts for publications. A decade later, in 1974, it purchased the remaining shares of the company. In 1995, it sold the operation (which by then had about 1000 employees and sales of $123 million) to the Milhous Group of California.