The 1896 realignment cemented the Republicans as the party of big businesses while Theodore Roosevelt added more small business support by his embrace of trust busting. He handpicked his successor William Howard Taft in 1908, but they became enemies as the party split down the middle. Taft defeated Roosevelt for the 1912 nomination and Roosevelt ran on the ticket of his new Progressive ("Bull Moose") Party. He called for social reforms, many of which were later championed by New Deal Democrats in the 1930s. He lost and when most of his supporters returned to the GOP they found they did not agree with the new conservative economic thinking, leading to an ideological shift to the right in the Republican Party. The Republicans returned to the White House throughout the 1920s, running on platforms of normalcy, business-oriented efficiency and high tariffs. The national party platform avoided mention of prohibition, instead issuing a vague commitment to law and order.