In a 27 August 2010 entry on the "Top Gear" blog, executive producer Andy Wilman attacked HarperCollins for attempting to reveal the Stig's identity: "The whole point of the Stig is the mystique – the bizarre characteristics he has, the wonderment created about what he might think, feel, do or look like. ... HarperCollins have decided none of that is as important as their profits." He also clarified that half of the BBC's legal costs were being funded by BBC Worldwide, their commercial arm.