Beginning July 1994, the venue hosted an annual summer concert series. It was the success of the 1999 season that persuaded the owners to build a permanent facility. The $6 million project began construction in November 1999. The venue takes up 70 acres of the ski resort, with a wooded area separating the venue and parking spaces. Construction was completed in June 2000, just in time for the newly sponsored Coors Light Silver Bullet Concert Series. The new venue was opened on June 24, 2000 with a concert by Harry Connick, Jr. The following day featured a concert by Britney Spears. The venue proved to be a financial success for the resort and the county. The first two seasons saw a revenue of $10 million.