To turn an application score into a Yes/No decision, "cut-offs" are generally used. A cut-off is a score at and above which customers have their application accepted and below which applications are declined. The placement of the cut-off is closely linked to the price (APR) that the lender is charging for the product. The higher the price charged, the greater the losses the lender can endure and still remain profitable. So, with a higher price the lender can accept customers with a higher probability of going "bad" and can move the cut-off down. The opposite is true of a lower price. Most lenders go further and charge low scoring customers a higher APR than high scoring customers. This compensates for the added risk of taking on poorer quality business without affecting the lender's place in the market with better quality borrowers. In the UK, lenders must advertise a "typical" rate, which at least 51% of customers must receive.