John Lasseter of Pixar became a creative advisor to DCP in 2009 after already assisting on Cars products. Lasseter pushed for an end to "label slapping", which is using a popular move to sell unrelated generic toys. The "Disney Princesses" franchise has generated more than $4 billion in retail sales worldwide. In post-Christmas 2009, Disney Pook-A-Looz, a plush line of Disney caricatures, was launched with its first set at Toy'R'Us with Disney Stores receiving them in mid-March 2010 with the Cheshire Cat selling well. The Muppets were considered the best sellers of the second set of Pook-A-Looz over the expected “Nightmare Before Christmas” characters.