In August 2019, In a huge week for local announcements, Disney confirmed its service will arrive in Australia in November, Apple ramped up its original-content budget to $US6 billion ($8.9 billion) ahead of launch later this year, Nine-owned Stan signed a deal with Paramount, Amazon commissioned its first Australian series and Seven West Media told investors it is keen to get back in the game after earlier misfires. The success of Netflix in disrupting the pay-TV world that Foxtel ruled down under has now spawned a plethora of on-demand entertainment options, with media companies and viewers scrambling to make the new era work for them. Stan is owned by Nine, publisher of The Australian Financial Review, and its Paramount TV deal, signed earlier in the week, included a number of shows that have been commissioned for Disney's Hulu and AT&T's HBO Max in the US. Nine Entertainment’s streaming service Stan looks like losing out in the battle for movie content dominance. The platform recently inked a deal with Paramount Pictures to give it extra content in the struggle for market share with Netflix. That deal would give Stan exclusive rights to some of Paramount’s best known-films, including Mission: Impossible, Transformers, Star Trek and Top Gun. However, the now completed merger between Paramount Pictures’ parent company Viacom and network giant CBS, which now owns Network 10, has cast doubt on the value of the Stan-Paramount partnership.