Data integration plays a big role in business regarding data collection used for studying the market. Converting the raw data retrieved from consumers into coherent data is something businesses try to do when considering what steps they should take next. Organizations are more frequently using data mining for collecting information and patterns from their databases, and this process helps them develop new business strategies to increase business performance and perform economic analyses more efficiently. Compiling the large amount of data they collect to be stored in their system is a form of data integration adapted for Business intelligence to improve their chances of success.