Since its creation, the company has had to face strong competition from the Internet. As a result, it has tried to innovate and diversify its activities. In 2000, it became a webmail provider and created GeoPost, its logistics and parcel delivery subsidiary. The following year, it released its online trading platform to reinforce its online banking services. To comply with the law and EU directives, the banking activities had to form a distinct subsidiary in 2006, called La Banque postale. It received the official status of a bank while it had remained a public savings bank until then.