With the 2014 cancellation of "Piers Morgan Live", CNN experimented with airing factual programming in primetime as an alternative, with Zucker stating that it would cater to younger demographics than pundit-oriented programs. However, Zucker still insisted that news remained CNN's first priority, and that these programs could be preempted for continuing coverage of breaking news events when needed. 2014 saw an increase in daytime and primetime viewership of CNN; by October 2014, CNN had overtaken MSNBC in primetime key demographic viewership, placing second behind Fox News Channel.