The audience measurement of U.S. television has relied on sampling to obtain estimated audience sizes in which advertisers determine the value of such acquisitions. According to "The Television Will Be Revolutionized", Amanda D. Lotz states that during the 1960s and 1970s, Nielsen introduced the Storage Instantaneous Audimeter, a device that daily sent viewing information to the company's computers using phone lines and made national daily ratings available by 1973. Although the audimeters did not supply sufficient information regarding demographics of the audience, it did allow Nielsen to establish diary reports that presented some insight on the audience. According to Lotz, the Nielsen sample included approximately 1,700 audimeter homes and a rotating panel of approximately 850 diary respondents. Nielsen was the controlling factor of audience measurement for national network television.