Syco produces other shows outside its key brands. In 2011, ITV series "Red or Black?" was met with mixed reaction. Syco were also behind "American Inventor" which ran for two seasons on ABC and the unsuccessful "Celebrity Duets" on Fox. In addition to its major formats, Syco also produces entertainment specials. This includes "", which broke ratings records in the US on TV Guide network and scored 10 million viewers on ITV in the UK. In 2013, Syco and Optomen launched ITV series "Food Glorious Food", which aired on Wednesday evenings in the UK.