Kroenke is the largest shareholder of Premier League association football club Arsenal. Arsenal already had a technical link-up with Kroenke's Colorado Rapids when in April 2007 Granada Ventures, a subsidiary of ITV plc, had sold its 9.9% stake in Arsenal Holdings plc to Kroenke's KSE UK inc. Kroenke went on to buy further shares in the club, taking his total stake up to 12.19%. The club's board initially expressed skepticism that a bid would be in its best interests, but gradually warmed to him as part of counteracting Alisher Usmanov's rival bid for the club.