In addition, the subsidiary launched a number of online verticals namely the automobile portal CarAndBike.com, the electronics portal Gadgets360, the food and drinks portal SmartCooky and the wedding preparation website BandBaajaa.com which catered to consumer interest specific news. NDTV also launched the e-commerce venture Indianroots through its subsidiary NDTV Ethnic Retail in 2013. The venture was a fashion store selling Indian ethnic clothes and jewelries, which expanded its consumer base across India and the United States, recording a twelve-fold jump of its gross merchandise value in 2014–15, and featured over 700 brands and 100 designers with a valuation of US$85 million in May 2015. Gadgets360 also entered the e-commerce industry and began selling electronic devices from 2015 onwards. CarAndBike.com and BandBaajaa.com entered the industry as well and began selling products.