The station, founded by Frank P. Saia, was owned by the Elmira Heights-Horseheads Broadcasting Company (family owned) for many years and was the first rock'n'roll station in the market. In the late 1950s and throughout the 1960s area teenagers listened to RadioActive WEHH, Superhit Radio WEHH, and finally Rainbow Radio WEHH. Ed "Knucklehead" Knowles was the station's leading personality in the late 50s and early 60s. He did many Record Hops in the area with his engineer Rod Denson. Other DJs during that time were, Bob Welch, and Lou Coughlin. In the 1950s and 1960s, students rushed to the nearest drugstore for their free copy of the WEHH Fabulous 50, which detailed the 50 top hit songs of the day. A stack of the Fabulous 50s was found in the basement of the Latta Brook Road studio when the station moved out in the early 2000s.