Primary filming of the "Looking Glass" video took place February 10–11, 2008, directed by Ouellette. Extras were culled from The Birthday Massacre’s fan base and all 35 masks were handcrafted. The Looking Glass video was released on the band's official YouTube channel on April 1, 2008, and distributed as a video data file on the EP which was released in May 2008. It contained several remixes by electronic artists such as Dean Garcia, Jamie Miller and Dave Ogilvie. Beginning in June, the band embarked on a large American tour, opening up for Mindless Self Indulgence, and sharing shows with Julien-K, Fake Shark - Real Zombie!, London After Midnight and Combichrist. They would further tour America with bands Tub Ring, Hollowboy and Creature Feature. November 2008 also saw the band touring Australia for the first time.