Bhatia got the Disney Catalog distributed by the Disney Stores, which had not happened much before and generated sales of $13 million at lower mail costs. She then found that Disney had multiple (60) customer databases of which only five were used for catalog mailings. A combination of 60 databases had 20 million records after removing duplicated records consisting of 10 million households. With the unified database, Disney started adding additional catalogs started in spring 1997 with The Walt Disney Gallery Catalog plus two more by June 1998. With the increased sales, a new warehouse was being built in South Carolina.