Intel had spent considerable time, money, and mindshare on the 432, had a skilled team devoted to it, and was unwilling to abandon it entirely after its failure in the marketplace. A new architect—Glenford Myers—was brought in to produce an entirely new architecture and implementation for the core processor, which would be built in a joint Intel/Siemens project (later BiiN), resulting in the i960-series processors. The i960 RISC subset became popular for a time in the embedded processor market, but the high-end 960MC and the tagged-memory 960MX were marketed only for military applications.