Ciraldo served as a color analyst in football to Jack Hurst in the late '50s and '60s and then took over as lead broadcaster when Hurst left that post. Ciraldo is often remembered for the phrase "Toe meets leather", with which he led off every football game. Assisting Ciraldo on football broadcasts from 1974 to 2003 was former Tech quarterback Kim King, whom Ciraldo introduced every week as "the young left-hander from Atlanta’s own Brown High School". King's book, "Tales from the Georgia Tech Sideline", has a collection of anecdotes and stories about Ciraldo.