Prior to the premiere of "New Year's Rockin' Eve", the most well-known New Year's Eve program was the annual big band remote of bandleader Guy Lombardo and his Royal Canadians, broadcast from the ballroom of the Waldorf-Astoria Hotel. Guy Lombardo hosted 48 straight New Year's Eve broadcasts on CBS until his death in 1977, beginning on radio in 1928 (and for a period, splitting with NBC Radio following midnight ET), and on CBS Television from 1956 to 1976 (which also featured coverage of the ball drop in Times Square). Lombardo was also well known for his band's performance of the song "Auld Lang Syne" at midnight, which helped make the standard synonymous with the New Year's holiday in North America.