Until March 26, 2012, the network's logo remained the same since its launch, with a minor readjustment in February 2010 of the iconic "M" to remove the "Music Television" tagline and a small quarter of the logo in line with the official rebranding of all MTV networks. A new logo and imaging was introduced on that date, featuring all text in bold Helvetica, including a minimal-style logo with the 2010 MTV logomark next to the word "Hits". MTV Jams followed with the same reimaging on April 13.