Lat's pride in cartooning pushed him to promote the art as a respectable career. In 1991, he banded together with fellow cartoonists Zunar, Rejabhad, and Muliyadi to start "Pekartun" (Persatuan Kartunis Selangor dan Kuala Lumpur). This association holds exhibitions and forums, to raise public awareness of cartooning and to build relationships among its members. It also helps to clarify legal issues such as copyrights to its members, and acts as an intermediary between them and the government. In the previous year, Lat's company, Kampung Boy, had organised the first Malaysian International Cartoonists Gathering, bringing together cartoonists from several countries across the world to exhibit their art and participate in conferences to educate others in their work. In Redza's opinion, Lat played a great role in making cartooning respectable among his fellow Malaysians.