It has a centralised social media control with assigned teams, the social media editors are composed of staff who have volunteered for handling digital media operations and work in collaboration with their website and television channels for their news output and are noted for prioritising monitoring of news agencies, international bodies and persons of interest on social media as part of their newsgathering operations. In a social network analysis of news outlets on Twitter, it was found that NDTV was one of the most prominent nodes alongside "The Indian Express" and "The Times of India".