The factual reason behind the naming of the festival was linked to founding promoter Keith Allen's concert booking agency, Hardcore As Hell. Allen and his partner Ryan Canavan had been booking and promoting concerts in the Syracuse, New York area since 1996. Canavan also had his own booking agency, Hanging Like A Hex, which gave name to a fanzine that he published and, later, the record label Hex Records. Canavan's fanzine "Hanging Like a Hex" published the first festival's guide/pamphlet as issue number 7.5. Allen and Canavan co-booked the first three festivals: the first event in 1997 was promoted as Syracuse 3-Day Super Festival; the two events in 1998 were promoted as Syracuse Hardcore Festival and Syracuse Hardcore Festival 2.5. It was only with the fourth event in 1999, once Allen became sole promoter, that the word "hell" was added to the name and the event was promoted as Syracuse Hell Fest 99. The single-word "Hellfest" was first used for the 2000 edition as Hellfest 2K. Allen was also keen on booking his own bands (Order of Deceit, The August Prophecy, Found Dead Hanging and Architect) in favorable time slots.