The album and the band in general received considerable backlash from the black metal community for abruptly changing musical styles, though the band expressly claimed to not be part of the "so-called black metal scene" in the liner notes of the booklet. While black metal purists were taken aback by the experimentation of the album, it was responsible for introducing Ulver to a far wider audience. The shift in musical direction also caused discontent between Rygg and German label Century Media, resulting in the band being dropped from the roster and Rygg subsequently forming his own label, Jester Records.