Another initiative of Teymourtash's that proved significant was his founding of the Iran social club, which was to have significant social implications. This social club, the first of its kind in Tehran, proved a popular convening point for the social elite and the young and upwardly mobile educated members of society that formed the backbone of a burgeoning bureaucracy. It proved an ideal gathering ground for networking opportunities for individuals vying to cultivate and emulate the latest western norms of proper etiquette and social behaviour. Given its avant garde pretensions, it is not surprising that it paved the way for gaining social acceptance for the official policy of unveiling, since ministers and members of parliament appeared at the club once a week with their unveiled wives in mixed gatherings several years before such a practise was displayed on a more popular and widespread basis in other settings.