One of the problems associated with the transmission of data at high speed over electrical connections is described as "noise", which is due to electrical coupling between data circuits and other circuits. As a result, the data circuits can both affect other circuits and be affected by them. Designers use a number of techniques to reduce the undesirable effects of such unintentional coupling. One such technique used in SATA links is differential signaling. This is an enhancement over PATA, which uses single-ended signaling. The use of fully shielded, dual coax conductors, with multiple ground connections, for each differential pair improves isolation between the channels and reduces the chances of lost data in difficult electrical environments.