On June 3, 2002, WIXK-FM adopted the WFMP call sign and dropped country in favor of a talk format, originally branded as "FM 107" ("real. life. conversation."), that emphasized issues, topics, and conversations that catered to a female audience. The original FM 107 schedule included national call-in/advice shows featuring Dr. Laura Schlessinger, Dr. Joy Browne, and Clark Howard, but locally produced programming would make up a majority of the schedule in later years (with national shows such as Dr. Joy Browne's still airing in nighttime and weekend slots). The tone of programming would change over time as well, moving from a mix of serious and lighthearted discussions to a larger emphasis on entertainment news, gossip, pop culture, and other not-so-serious topics. This coincided with the station adopting the current KTMY call sign and the "myTalk" branding in February 2010.