Place Lalla Yeddouna at the heart of the Medina has been recently undergoing reconstruction and preservation measures following a design competition sponsored by the Millennium Challenge Corporation (Washington D.C.) and the Government of the Morocco. The construction projects scheduled for completion in 2016 encompass historic preservation of particular buildings, construction of new buildings that fit into the existing urban fabric and regeneration of the riverfront. The intention is to not only preserve the quality and characteristics of the UNESCO World Heritage Site, but to encourage the development of the area as a sustainable, mixed-use area for artisanal industries and local residents.