The car was popular with families and undemanding car buyers, and was available in the typical BL colours of the dayRusset Brown, Harvest Gold, Limeflower Green, Midnight Blue, Teal Blue, Blaze Orange, Damask Red and a characteristically 1970s purple called Black Tulip. It was intended to compete with the generally similar Ford Cortina (and to some extent the smaller Escort); the Vauxhall Viva and later the larger Cavalier; as well as the Hillman Avenger and Hunter from Chrysler UK. It shared its basic styling with all these cars, adopting a supposedly transatlantic look that took elements of car styling from contemporary American cars (especially the front-end treatment in the Marina's case) and offered them at a scale acceptable to the European market. As with its mechanics, the Marina was not intended to be visually innovative or particularly interestingits Austin Allegro stablemate was the entry in that area of the market. A point of criticism with the Marina was that the windscreen-wiper set-up was "opposite" the driver. This was decided pre-production after drivers of the prototypes reported that airflow at certain speeds made the wiper closest to the A-post lift off the windscreen, potentially disrupting the driver's line of sight. The problem was judged sufficiently serious that the car went on sale with a wiper position as if for driving on the other side of the road, though subsequent road testers questioned the effectiveness of this decision and the basis for it.