"Fox NFL Sunday" debuted on September 4, 1994, when Fox inaugurated its NFL game broadcasts through the network's recently acquired broadcast rights to the National Football Conference; it was originally hosted by James Brown, Terry Bradshaw, Howie Long and Jimmy Johnson (both Brown and Bradshaw had joined the network from CBS to help helm Fox's NFL coverage). The program was notable in being the first hour-long NFL pregame show on a broadcast television network; network pregame programs that existed beforehand, such as CBS' "The NFL Today" or NBC's "NFL Live!", aired as 30-minute broadcasts. Fox's show also adopted a looser, more irreverent approach than its predecessors in order to also appeal to the network's younger-skewing audiences. "Fox NFL Sunday" was also the first network pregame program to originate from Los Angeles, whereas the CBS and NBC pregame shows were (and are, in the present-day) produced in New York City.