GFA BASIC did not have the company recognition or product recognition factors of companies such as Microsoft and Borland in the United States market, and as a simple text-based code creation system, it lacked the exciting new "visual" user interfaces of its better-known competitors. Although GFA BASIC for Windows was developed further to include support for Visual Basic's components, their use under GFA was more technical than under Visual Basic. Without a large marketing budget, or a clear reason why journalists should write about it, GFA BASIC for Windows remained a comparatively obscure product.