While Ford has been in a monogamous relationship for many years, he "continues to promote himself with a youthful and sexually charged image". He is known for sexy clothes, making provocative statements, and creating racy advertisements. Ford's designs convey a "sophisticated sex appeal" and he has been credited for "bringing sexy back". His advertisement campaigns have drawn controversy for use of nudity and "provocative sexual imagery". Ford is also known to pose with celebrities and models in his ad campaigns. He has been called the "King of Sex" and "the straightest gay man in the world".