RCMSAR has its origins from the CCGA-Pacific and re-branded itself in 2012 as RCMSAR to reflect the service's distinct geographic identity and support to multiple jurisdictions. The change assisted the public in British Columbia to better understand the community-based nature of the service and the importance of local support in maintaining rescue vessels, recruiting and training volunteers, and equipping them with the tools they need to save lives on the water. The title "Royal" was granted by Her Majesty Queen Elizabeth II in February 2012 in recognition of the organization's long-standing service, broad geographic coverage, and philanthropic mandate.