The Zipper was not successful in the United States. Numerous factors contributed to its lack of success. The name and design were perceived as too "cutesy" by the general public. Also problematic was the one-seat design common to microcars, which severely limited its usefulness as a general-purpose vehicle: even most motorcycles are able to accept a second person as a passenger. The price, while certainly low for a car, was not so extremely low that consumers were willing to give up the convenience of a second seat. A four-seat Yugo, for example, boasted a $3990 price in the mid-80s, just slightly more than the Zipper. Mitsuoka does still manufacture microcars in Japan, currently with four wheels and very different styling.