The second campaign in 2006 was a Google bomb (or less pejoratively, a "search engine optimization") campaign against a list of Republican candidates. The idea was to elevate perceived negative stories in traditional media outlets about these candidates in Google searches. Bowers attempted to distinguish this from other well-known Google bombs, such as Miserable Failure or Flip Flop search terms returning biographies of George W. Bush and John Kerry during the 2004 election, by returning only serious and factual articles about the targets.