The touchdown, followed by two bounces, began beyond the nominal touchdown zone. The nose landing gear was severely damaged and broke apart during the following roll. The main engine thrust reversers were deployed 4 seconds after the touchdown, continued for 7 seconds, but were stowed 7 seconds before the aircraft left the end of the paved runway and ploughed through the airport perimeter fence. About beyond the end of the runway, the aircraft crossed a small ditch and adjacent road that is below the level of both the runway and the rice paddy on the far side. The nose of the aircraft impacted the roadside embankment and the engines impacted the concrete curb just before that embankment. The aircraft came to rest in the rice paddy field beyond the runway. It was severely damaged by the impact forces, leading to an intense, fuel-fed fire. Airport fire-control vehicles were unable to reach the crash site through the ruptured fence because of the slope and ditch between there and the road. The firemen were unable to deliver sufficient fire suppression foam on the burning aircraft because the hose that they dragged across the road became punctured by rescue vehicles and onlookers' vehicles driving over it and sharp objects such as the damaged fence. About 45 minutes after the crash, two city fire fighting vehicles arrived and were ordered by an un-qualified person to start hosing the fire with water. The fire was extinguished about 2 hours and 10 minutes after the crash. Coordination and procedures during the rescue were not in accordance with the Airport Emergency Plan (AEP) manual, and lacked coherence.