The promotion included an early-bird bonus if the packages were mailed during the month of May 1999 (the mileage earned would double from 500 miles to 1,000 miles for every 10 UPCs submitted). Phillips, unable to remove all the UPCs himself in such a short time, recruited members of a local Salvation Army branch to help peel the UPCs off the pudding containers; in exchange, Phillips donated the puddings. This donation allowed him to receive $815 in tax write-offs further increasing his return on investment.