Uses and gratifications theory is often used to attempt to explain such things as motivation on the Internet. Studies have found that, if applied to the use of the Internet by children and their likelihood to disclose personal information, one can find significant correlations with various types of motivation. Children who use the Internet primarily as a source of information are less likely to give out personal information. Some theorize that these children are simply made to be more aware of the dangers of Internet disclosures and are more cautious because of this. But, children who mention social contact on the Internet as their first-order use are more often the ones who submit to the attempts of online marketers and predators who seek their personal contact information and behavioral preferences. These children have goals of social acceptance in mind, and it seems to them that acceptance can be easily gained from sharing and communicating with friends and strangers alike. Socializing motives reduce privacy concerns, and children will disclose nearly anything online in order to be seen and responded to socially. It was also discovered that a simple incentive is usually enough to elicit personal information from a child.