The week prior to the sale's completion, on May 15, 2001, Univision Communications announced during its upfront presentation that it would launch a secondary television network—later announced to be named TeleFutura (now UniMás) on July 31—that would compete with Univision, Telemundo and the then-recently launched Azteca América. Univision would utilize the former USA Broadcasting stations to serve as charter outlets of the network, which would cater to bilingual Latinos and young adult males between the ages 18 and 34 that seldom watch Spanish language television other than sporting events.