Not all attention has been negative. In his book, , Hiroki Azuma observed: "Between 2001 and 2007, the forms and markets quite rapidly won social recognition in Japan", citing the fact that "n 2003, Hayao Miyazaki won the Academy Award for his "Spirited Away"; around the same time Takashi Murakami achieved recognition for -like designs; in 2004, the Japanese pavilion in the 2004 International Architecture exhibition of the Venice Biennale (Biennale Architecture) featured . In 2005, the word - one of the keywords of the present volume - was chosen as one of the top ten "buzzwords of the year." The former Prime Minister of Japan Taro Aso has also claimed to be an "otaku", using this subculture to promote Japan in foreign affairs. In 2013, a Japanese study of 137,734 people found that 42.2% self-identify as a type of . This study suggests that the stigma of the word has vanished, and the term has been embraced by many.