Valkenburg is no longer a fortified town but it has largely retained its historical charm, although the town suffered heavily from mass tourism in the 1960s, 70s and 80s. The municipality of Valkenburg aan de Geul still hosts more than 1 million overnight stays a year. The present aim of the council of Valkenburg is to move away from mass tourism and emphasize "the natural and historical beauty of the town". In order to attract more "quality tourism" a plan was made called "Vestingstad Valkenburg" (Fortification Town Valkenburg). Included in the plan were the rebuilding of Geulpoort, a 14th-century city gate that was demolished along with the castle in the 17th century, the restoration of two other surviving city gates, and the reconstruction of the defensive moat along the Medieval wall in Halderpark. More or less simultaneously initiated was the redevelopment of the town's shopping district, to be finished in 2016.