The studio continued to generate sequels over the years, based on the financial success they produced compared to their relatively low budgets. With every film repeating the same basic premise, the filmmakers came up with subtle adjustments so the audience would return. Changes involved the addition of a subtitle—as opposed to just a number attached to the end—like "The Final Chapter" and "Jason Takes Manhattan", or filming the movie in 3-D, as Miner did for "Friday the 13th Part III". The third film would also be the birthplace of one of the most recognizable images in popular culture, that of Jason's hockey mask. Producer Frank Mancuso, Jr. eventually decided to kill Jason for good, after he experienced problems finding new films to produce that were more than just horror movies, because his name brought constant association to the "Friday the 13th" film series.