During this period, KSTR served as the official station for the Dallas Mavericks NBA franchise. The station also used the "City Vision" ("Your City is Our Studio") bumper cards common with USA-owned stations that had converted to general entertainment independents during this time. The local programming-infused format that was adopted by KSTR-DT and its sister stations in Atlanta and Miami, was originally planned to be expanded to the remainder of USA Broadcasting's stations, with some (such as WHOT-TV (now WUVG-DT) in Atlanta and WHUB-TV (now WUTF-DT) in Boston) having either already adopted or eventually switching to the format.