Liverpool's triumph marked their fifth European Cup and the first by an English team since Manchester United had defeated Bayern Munich in the 1999 final in Barcelona. By winning the European Cup for a fifth time, Liverpool earned the privilege of wearing a multiple-winner badge and the right to keep the trophy (under normal competition rules, the winning club can keep the trophy for only 10 months, as they must deliver it to UEFA two months before the next year's final). The 2005–06 participants competed for a new identical trophy. The rule to keep the trophy, which had been in effect since the 1968–69 season, was changed for the 2009–10 season so that the actual trophy remained with UEFA at all times. Liverpool became the fifth and final club to be given this honour after Real Madrid, Ajax, Bayern Munich and Milan – all of whom had either won at least five times (six in Real Madrid's case) or three times consecutively.