In 2008, as part of a major relaunch, the network dropped the blue box, and reinstated its nine dots in its logo, with a 3D look. After losing viewers to "Seven News", Nine relaunched its news service as "Nine News", which managed to win more weeks over Seven in the first half of 2008. Nine also launched a break-out hit, "Underbelly", which attracted over 2.5 million viewers in its first season. Nine tried to attract younger demographics, so while Seven went on to win the ratings year in total people, Nine was rated the number one network in the key 18–49 and 25–54 demographics.