By 1985, the station moved to totally local programming under the name "B-94" and became a Kingston-centric alternative to the market-dominant WSPK. This arrangement worked for much of the next decade; however, around 1995, the station began to target Poughkeepsie, and adjusted its format to a Rhythmic Top 40 approach. Unlike most stations with such an approach, the rotation was peppered with obscure dance tracks and odd 80s gold; this rotation (mixed with the same jingles the station had used for the decade prior) led it to become a cult station among dance music fans. As the 1990s came to a close, the Maxwells were looking to get out of the radio business (as evidenced by how B-94 had few music adds, and was not replacing air staff, among other things). In early 1999, the Maxwells sold WBPM and WGHQ to Roberts Radio (owners of WRWD and WBWZ) and by that May, it was announced that WBPM would flip to the "Jammin' Oldies" format that was the rage at the time as "Rhythm 94-3", with the flip taking place on June 10 of that year.