In the 1990s, the town virtually died, as a lack of visibility to tourists zipping down the highway at 55 miles per hour sent the local economy into a nosedive from which it never recovered. The only remaining business within the generally accepted city limits is the Gaslight Saloon, which was recently rebuilt after a devastating fire. Virtually all the older tourist-era businesses have long since closed, fallen into decay, and been demolished. This severe local economic damage today is sometimes referred to in South Dakota as "Rockerville Syndrome" and has had a significant bearing in the construction of new bypasses and highway improvements as recently as 1998 and 2001, in and around such small towns as Hill City and Corson.