D. L. Moody founded the Bible Institute Colportage Association (BICA) in 1894 to provide a source for inexpensive Christian literature. Moody's son-in-law, A. P. Fitt, managed BICA operations. Publishing was contracted to Moody's brother-in-law, Fleming Revell, and his upstart publishing company. In 1895 the Colportage Library began the publication at regular intervals of books which met five specific criteria: 1. A popular readable style; 2. Well known authors or books of existing reputation; 3. Strictly evangelical and nondenominational works; 4. Good workmanship, and; 5. Low price.