The aim of the proposed action is to create and implement an Action Plan for the cool roofs in EU. The specific objectives are: to support policy development by transferring experience and improving understanding of the actual and potential contributions by cool roofs to heating and cooling consumption in the EU; to remove and simplify the procedures for cool roofs integration in construction and building's stock; to change the behaviour of decision-makers and stakeholders so to improve acceptability of the cool roofs; to disseminate and promote the development of innovative legislation, codes, permits and standards, including application procedures, construction and planning permits concerning cool roofs. The work will be developed in four axes, technical, market, policy and end-users.