In 1994, Helmut Sinn sold the company to Lothar Schmidt. Following the sale, he acquired Swiss watchmaker Guinand in 1996. In 1998, he set up a new company in Frankfurt am Main. With this company, he offered brand watches from Jubilar, Chronosport and the newly acquired Guinand. In 2006, he retired from business activity. After handing over the management of the business to his long-standing employee Horst Hassler, he acted as an advisor to the company. On September 3, 2016 Helmut Sinn celebrated his 100th birthday. His death was announced in February 2018 at the age of 102.