The badge was re-designed in 2006, incorporating the name of the club for the first time. The new design aimed to safeguard and consolidate the club's identity. Prior to this, the main club badge rarely coincided with that worn on the first team strip. No badge appeared on the kit for most of the club's history, although the Stafford knot featured on the team jerseys for part of the 1880s. The West Bromwich town arms were worn on the players' shirts for the 1931, 1935 and 1954 FA Cup finals. The town's Latin motto, ""Labor omnia vincit"", translates as "labour conquers all things" or "work conquers all". The town arms were revived as the shirt badge from 1994 until 2000, with the throstle moved to the collar of the shirts.