Before "Nevermind" was released, "Bleach" had sold 40,000 copies in North America. The 1992 re-release of the album was more successful on the charts, with "Bleach" eventually reaching number 89 at the "Billboard" 200, number 33 on the UK album charts, number 34 on the Australian Recording Industry Association chart, and number 22 on the Finland charts. Kurt Cobain's death in April 1994 also led to a resurgence of popularity, with "Bleach" entering the Top Pop Catalog chart at number six in the week following his death, and eventually earning the top spot on May 7. The 2009 deluxe edition entered the Catalog Albums chart at number seven. "Bleach" was certified Platinum by the Recording Industry Association of America in February 1995, and had sold an estimated 1.9 million copies in the United States by September 2016. It has also been certified Gold by the Canadian Recording Industry Association. It is Sub Pop's best-selling album release to date.