In December 2006, IGN ranked "Friday the 13th" seventh in the top 25 film franchises. Qualifications included: the franchise must have at least three films released before December 2006; the franchises must be either a commercial or artistic success; and the franchise must have had some form of impact on popular culture. Three senior editors, the editor-in-chief, and IGN's entertainment editorial manager judged the various film franchises. In commenting on "Friday the 13th"s seventh-place ranking, the general consensus among the reviewers was that even though the "Halloween" franchise started the slasher genre, "Friday the 13th" became one of "the most influential franchises of the 1980s" and that its commercial success through 11 films, novelizations, comic books, and other collectables is proof of its legacy. ABC Online's Arts and Entertainment reporter, Gary Kemble, makes note of the popularity of the franchise throughout popular culture. Kemble points out that Jason's mask, which was not adopted until the third film in the series, is one of the most widely recognizable images in popular culture. Talking with Brenna O'Brien, co‑founder of the Fridaythe13thfilms.com website, the pair discusses how the fan base of the franchise has become so impassioned with the series that they have created films, latex body suits to emulate Jason's appearance, and tattoos of Jason and the "Friday the 13th" moniker on their body.