Dr. Williams' Pink Pills for Pale People were marketed in 87 countries worldwide, including Canada, Britain, France, Belgium, South Africa, Singapore, Australia and China. Fulford was an innovative advertiser. He relied heavily on testimonials, submitted by customers, of miraculous recoveries. He would have these printed in newspapers in a way that it was difficult to differentiate news articles from the advertisements, so readers would see headlines proclaiming these miraculous recoveries, and read on to learn that they were saved by Pink Pills. By 1900, he was spending £200,000 yearly in Britain alone on advertising.