On October 5, 2006, MSG underwent an extensive rebrand with the introduction of a new logo and graphics package, and the removal of the word "Network" from the channel's promotions. Since the rebrand, the channel has incorporated more entertainment-oriented programming, including concerts and professional boxing and wrestling cards that have taken place at Madison Square Garden or Radio City Music Hall (both operated by MSG Entertainment). (Full length broadcasts of Madison Square Garden WWWF/WWF wrestling shows had already been previously screened by the MSG Network since the 1970s.) In February 2010, Cablevision spun off MSG Network, the Madison Square Garden venue and other related properties into The Madison Square Garden Company.