The prime time production originated from KGW's studios on Southwest Jefferson Street in Downtown Portland and competes with the hour-long and in-house 10 o'clock broadcast that airs on Fox affiliate KPTV (channel 12). KGW advertised the KRCW newscast as having the most important news of the day, along with an updated weather forecast in the first ten minutes of the program. In turn, KPTV promotes its broadcast as having the first weather forecast at 10. The KGW newscast on KRCW was similar to news share agreements that Tribune maintained in select other markets where a station of theirs does not operate a news department (such as the WPVI-TV-produced 10 p.m. newscast that airs on Philadelphia sister station WPHL-TV).