On the Fantastic Four cartoon, H.E.R.B.I.E. was voiced by Frank Welker. Shortly after the cartoon premiered, the little robot was introduced to the comics continuity by writer Marv Wolfman and artist John Byrne. As within the Marvel Universe, the Fantastic Four in the cartoon have marketed their likenesses for a successful in-universe comic series. H.E.R.B.I.E.'s physical appearance was likewise explained as being based on the animated series based on that comic, with the in-universe explanation for H.E.R.B.I.E. being on the team that the Torch was absent when the rest of the team signed the contracts granting permission for their likenesses to be used.