The station came about after Norcom applied to operate a Central Time Zone Satellite Relay Distribution System (SRDU), and as such, needed a CTV signal. Winnipeg's CKY-TV, which was the closest CTV affiliate to Kenora, was unavailable, so Norcom applied for, and was successful in gaining their own CTV station. The company also planned to set up a series of rebroadcasting stations to expand into nearby areas, but when Cancom secured the main licence for the Northern Service uplink, Norcom was left with just CJBN. With the local economy dependent on the pulp and paper industry, the station's future remained precarious, especially with the increase of competing satellite services available in the area.