As the status and prestige of the language rose, so did the demand for language classes. Businesses were quick to adopt the trend as it became apparent that using "te reo" made customers think of a company as "committed to New Zealand". The language became increasingly heard in the media and in politics. Prime Minister Jacinda Ardern—who gave her daughter a Māori middle name—made headlines when she toasted Commonwealth leaders in 2018 with a Māori proverb, and the success of Māori musical groups such as Alien Weaponry and Maimoa further increased the language's presence in social media.