The Birthday Massacre have utilized the Internet throughout their career and are an example of a musical group that has evolved alongside file sharing, and advancements in audio streaming capabilities. Initially, the band distributed their music for free, using music sharing software Napster, in addition to sharing their music on MP3.com and their official websites. The band was active in updating their websites regularly, interacting with fans on their forum, and offering their site in multiple languages like French, German and Japanese. Early on the band encouraged fans to create their own content, and consequently the band saw a surge in fan-created content, which they organized on a webring called Violetprison.com, posting in 2003; "We want our fans to contribute and be involved so rather than telling newcomers who we are, we would rather our fans tell you."