Messina Denaro is often portrayed as a ruthless playboy mafioso and womaniser, driving an expensive Porsche sports car and wearing a Rolex Daytona watch, Ray Ban sunglasses and fancy clothes from Giorgio Armani and Versace. He is an ardent player of computer games, and is said to be the father of an illegitimate child, which is unusual in the conservative culture of the Mafia. Messina Denaro has a reputation for fast living and allegedly killed a Sicilian hotel owner who accused him of taking young girls to bed. As such, he is remarkably different from traditional Mafia bosses like Salvatore Riina and Bernardo Provenzano who claim to adhere to conservative family values.