In 1952, two rival companies each applied for a construction permit to build a television station in Durham on the city's newly allotted VHF channel 11—Herald-Sun Newspapers (publishers of the "Durham Morning Herald" and the "Durham Sun" as well as the owners of radio station WDNC) and Floyd Fletcher and Harmon Duncan, the then-owners of WTIK radio. In December 1953, the two sides agreed to join forces and operate the station under the joint banner Durham Broadcasting Enterprises. Originally christened with the "WTIK-TV" call letters, the station had to make a name change after the partners sold WTIK radio as a condition of the permit grant. Ownership chose WTVD and was granted the change, but they had to wait—the call sign had been used in the 1953 20th Century Fox film "Taxi" for a fictional television station appearing in the movie. At the time, the Federal Communications Commission (FCC) allowed unassigned call letters to be used in fictional works for an exclusive two-year period, making them unavailable for actual broadcast use.