Over the past decade, Weston Foods has added a number of new Wonder products to the brand's line-up, many of which are designed to appeal to parents and their concern for their children's nutritional needs. Among them is Wonder + Invisibles, a white bread with 18 whole grains and designed not to taste like whole grain bread. In 2011, Weston Bakeries Limited announced that its Wonder Bread brands will now be completely free of artificial preservatives, artificial colors or artificial flavors.