By 1987, rumors spread that the size of the Amiga market disappointed software vendors, which were uncertain of Commodore's intention for the computer. Bing Gordon of Electronic Arts, which had prominently supported the Amiga, stated that year that "the Amiga has never done as well as we had hoped when we started out", and that Electronic Arts had expected Commodore to sell it as a $600 high-end home computer instead of an $1800 business computer. The best-selling Amiga games sold about 25,000 copies in 1986, said Gordon, compared to 125,000 to 150,000 copies on the Commodore 64. In 1994 "BYTE" wrote "The Amiga was so far ahead of its time that almost nobody – including Commodore's marketing department – could fully articulate what it was all about. Today, it's obvious the Amiga was the first multimedia computer, but in those days it was derided as a game machine because few people grasped the importance of advanced graphics, sound, and video." This marketing confusion would plague the Amiga throughout its lifetime, even as it changed hands between Escom, Gateway, and other owners.