For the film "The Towering Inferno" (1974), Steve McQueen, Paul Newman and William Holden all tried to obtain top billing. Holden was refused as his diminished star power was no longer considered to be in the league of McQueen's and Newman's. To provide dual top billing and mollify McQueen, the credits were arranged diagonally, with McQueen at the lower left and Newman at the upper right. Thus, each actor appeared to have top billing depending on whether the poster was read from left to right or top to bottom. Technically, McQueen has top billing and is mentioned first in the film's trailers; however, at the end of the movie, as the cast's names roll from the bottom of the screen, Newman's name is fully visible first, giving him top billing in the closing credits. This was the first time that this type of "staggered but equal" billing had been used for a movie, although the same thing had been discussed for the same two actors five years earlier when McQueen was going to play the Sundance Kid in "Butch Cassidy and the Sundance Kid" (1969). McQueen ultimately passed on the part and was replaced by Robert Redford, who did not enjoy McQueen's status and took second billing to Newman. Today, it has become understood that whoever's name appears to the left has top billing, but this was by no means the case when "The Towering Inferno" was produced. This same approach has often been used subsequently, including 2008's "Righteous Kill" starring Robert De Niro and Al Pacino.