Today, the original Bugis Street is now a cobblestoned, relatively wide avenue sandwiched between the buildings of the Bugis Junction shopping complex. On the other hand, the lane presently touted as "Bugis Street" by the Singapore Tourist Promotion Board is actually developed from New Bugis Street, formerly Albert Street, and is billed as "the largest street-shopping location in Singapore". An attempt by the Singapore Tourist Promotion Board to bring back the former exotic atmosphere was unsuccessful. Although the street is now not a well-known tourist destination, it is frequented by many Singaporeans.