Roots contributed to the Olympic games in 1976, providing 200 quilted “Puff” boots to the Canadian Team at the Winter Games in Innsbruck, Austria. In 1988, Roots provided Jamaica’s Olympic bobsled team with custom made jackets. The story was made famous by the 1993 hit movie Cool Runnings starring John Candy wearing a Roots jacket. Roots created a special retail collection of clothes in honour of the 1994 Canadian Olympic team, under the banner "Roots Salutes the Canadian Olympic Team". Roots designed a jacket for the Norwegian skier and Olympic Gold Medalist Stein Eriksen for the Olympic Games in Lillehammer in 1994.