Old Speckled Hen was, in 2008 and 2009, rebranded to appeal to a younger audience. As part of this, Greene King, through the Speckled Hen brand, has embarked on a marketing campaign involving sponsorship of the Northamptonshire and Derbyshire County Cricket Clubs and, most notably, the digital television channel "Dave". The ten second adverts, which feature a "crafty fox" seeking out an "elusive hen" and feature the catchphrase "It's different, But it's not a hen.", are shown eight times per hour after 9PM on weekdays. Greene King's marketing director said of the deal, "The fit between Dave and Old Speckled Hen is absolutely spot on. Both offer something a little different, witty, and quintessentially British". The Old Speckled Hen livery also appears on fifteen black cabs in the Central London area.