During the lead-up to the 2012 Summer Olympics, the London Organising Committee of the Olympic and Paralympic Games (LOCOG) showed an infamously aggressive stance towards enforcing anti-ambush advertising regulations. The organizing committee's policies and the London Olympic Games and Paralympic Games Act 2006 were criticized by local politicians, along with the Chartered Institute of Marketing, for being overly broad, "draconian," and unnecessary to enforce its exclusive trademark and sponsorship rights. The press described LOCOG as being a "branding police" due to these enforcement measures; EasyJet was told by a LOCOG representative that having Sally Gunnell reprise her pose with the Union Jack from the 1992 Games for an advertisement would constitute an unauthorized association, an art event known as "The Great Exhibition 2012" received threats from LOCOG for merely containing "2012" in its name, and athletes were asked to report ambush advertising activities on a special website. In contrast, LOCOG allowed the restaurant chain Little Chef to continue selling its popular "Olympic Breakfast," owing to its long-standing use of the brand since 1994.