In late November 1941, Welles was appointed as a goodwill ambassador to Latin America by Nelson Rockefeller, U.S. Coordinator of Inter-American Affairs and a principal stockholder in RKO Radio Pictures. The Office of the Coordinator of Inter-American Affairs was established in August 1940 by order of the U.S. Council of National Defense, and operated with funds from both the government and the private sector. By executive order July 30, 1941, President Franklin D. Roosevelt established the OCIAA within the Office for Emergency Management of the Executive Office of the President, "to provide for the development of commercial and cultural relations between the American Republics and thereby increasing the solidarity of this hemisphere and furthering the spirit of cooperation between the Americas in the interest of hemisphere defense."