Tourism in the region declined due to restrictions necessitated by the COVID-19 pandemic in 2020, and into 2021. Later in 2021, the volume of visits was expected to increase as a result of the 2020 TV series "All Creatures Great and Small", largely filmed within the Dales. The first series aired in the UK in September 2020 and in the US in early 2021. One source stated that visits to Yorkshire Web sites had increased significantly by late September 2020. By early 2021, the "Discover England" Web sites, for example, were using the tag line "Discover 'All Creatures Great and Small' in Yorkshire".