A slightly higher position is "jobber to the stars" (also known as a "glorified jobber"), which is a wrestler who defeats pure jobbers and mid-carders, but who consistently lose to top-level or up-and-coming stars. For example, Dolph Ziggler in the WWE is widely considered to have these traits. This often happens to popular faces and sometimes heels towards the end of their careers. Many of these jobbers to the stars are "heels" (villains) who routinely beat up on "nice guy" jobbers ("faces") so as to build up a reputation of being reasonably capable competitors (which makes the stars all the more impressive when they in turn defeat them easily) as well as to earn the contempt of the audience who enjoy seeing them finally get their comeuppance when they take on the tougher wrestlers. Heels can also be jobbers, such as Steve Lombardi during the 1980s and early 1990s. In the 1980s, Lombardi teamed with Barry Horowitz, to form a heel team. However, Lombardi and Horowitz ended up losing most of their matches in the WWE. In addition, Triple H was given the role of "jobbing to the stars" by WWF owner Vince McMahon in the summer of 1996 as punishment for the .