In December 2010, Dragojević's association with Ivica Dačić's Socialist Party of Serbia (SPS) was announced with the forty-seven-year-old film director's appointment to the party's main board. Other appointments to the party's main board on the same occasion were: table tennis player Aleksandar Karakašević, LGBT activist Boris Milićević, actor Bata Živojinović, retired long-distance runner and former Olympian Franjo Mihalić, and retired handballer Svetlana Kitić. At the time of Dragojević's joining, the SPS was part of the DS-dominated multiple-party ruling coalition, closely aligned with and controlled by the Serbian President Boris Tadić who was simultaneously president of the DS party. Considering the SPS had been founded and formerly headed by Slobodan Milošević, whom Dragojević is an outspoken critic of, many in Serbia found the established film director's decision to join the party surprising and peculiar. Dragojević explained his reasons to become politically active in the context of improving Serbian cultural policies, bringing up the "sale of Beograd Film, sorry state of Avala Film, and closure of the National Museum since 2003" as examples of things he'll try to change. He further added that the SPS had changed since the days when Milošević headed it, adding that his main motivation to join it is "reviving closed cultural centers in small towns across Serbia since the SPS is the only party interested in my plan".