Andrew P. Mooney of Disney Consumer Products (DCP) created the Disney Princess franchise in January 2000. In 2005, Mooney formed the Disney Fairies franchise which launched in the fall with the "Fairy Dust and the Quest for the Egg" book. In the early 2000s, DisneyToon Studios (DTS) joined DCP as their internal video partner within the Disney conglomerate in developing the new Disney franchises. While Consumer Products eyed other potential franchises, DTS looked to the Seven Dwarfs for a male-centric franchise to counterbalance the female-centric Fairies by 2005. The Muppet franchise was held by DCP, via the Muppet Holding Company, after it was purchased in 2004 and transferred in 2006 to WaltDisney Studios.