In the 2010s bloggers began calling the photograph a documentation of a type of normalized sexual assault. The people pictured in the photograph did not previously know one another. Drunk at the time of the photograph, the sailor is shown kissing an unwilling partner (according to historic preservationist Kafi Benz, among the four frames taken by Eisenstaedt, available through Getty Images, the woman is shown defensively socking the man in the face with the closed fist of her one, free arm). The widely agreed-upon identity of the woman who is a subject in the photograph, dental assistant Greta Zimmer Friedman, had also explicitly stated that the kiss she was subjected to, was not a consensual act, that he just "grabbed" her.