The Likud campaign leading up to the election centered on Begin's personality. Demonized by the Alignment as totalitarian and extremist, his self-portrayal as a humble and pious leader struck a chord with many who felt abandoned by the ruling party's ideology. In the predominantly Jewish Mizrahi working class urban neighborhoods and peripheral towns, the Likud won overwhelming majorities, while disillusionment with the Alignment's corruption prompted many middle and upper class voters to support the newly founded centrist Democratic Movement for Change ("Dash") headed by Yigael Yadin. Dash won 15 seats out of 120, largely at the expense of the Alignment, which was led by Shimon Peres and had shrunk from 51 to 32 seats. Well aware of his momentous achievement and employing his trademark sense for drama, when speaking that night in the Likud headquarters Begin quoted from the Gettysburg Address and the Torah, referring to his victory as a 'turning point in the history of the Jewish people'.