The law takes its common name from Jacques Toubon, who was Minister of Culture when it was passed, and who proposed the law to the National Assembly of France. A nickname is "Loi Allgood" – "Allgood" is a morpheme-for-morpheme translation of "Toubon" into English ("All Good" being a translation of "Tout bon") – as the law can largely be considered to have been enacted in reaction to the increasing usage of English in advertisements and other areas in France. As the law sought to strengthen French as the dominant language within the countries and her territories, the law also ‘came under considerable attack from the European Commission which regarded its provisions as particularly offensive to the concept of free competition across national borders.’