Urban public transit service has been available in the City of Kenosha since February 3, 1903, when streetcar operations commenced over the Kenosha Electric Railway using two Birney cars, later supplemented by motor buses. There were several owners of the system over the decades. On February 14, 1932, the service was supplanted by a system of twenty-two electric trolley-buses, also called trackless trolleys; 10 St. Louis Car Company coaches (Job 1555); and 12 Yellow Coach Model MTA 701 coaches. At that point, the Wisconsin Gas & Electric Company, the operators at the time, pioneered a color-coded route designation system, which is believed to be the first in the world.