Despite a prior pledge to serve only four terms, Congressman Ric Keller was running for his fifth term in the House of Representatives. Todd Long, a conservative Orlando attorney and radio talk show host, announced he would challenge Keller in the Republican primary, promising to make an issue of the broken term-limits pledge. The Keller-Long primary fight intensified over the summer, with Keller's term limit retraction, as well as his vote against The Surge making him increasingly vulnerable to defeat. However, just days before the August 26 primary, Keller sent out a mailer exposing Long's arrest record, a DUI, and another trespass warning. Keller won the primary with a 53%-47% margin, but his reputation took a hit, as many saw the mailer as a political "dirty trick."