From 1912 to 1956, it was part of Spanish Morocco. A major plan to restore the town was undertaken in 1978 by its mayor, Mohamed Benaissa. Benaissa and painter Mohamed Melehi were instrumental in organizing an art festival, the "International Cultural Moussem of Asilah", that starting in 1978 began generating tourism income. It is credited with having promoted urban renewal in Asilah, and is one of the most important art festivals in the country. It played a role in raising the average monthly income from $50 in 1978 to $140 in 2014. The festival features local artwork and music and continues to attract large numbers of tourists.