The works have resulted in an increase in the percentage of lettable area in the complex, with the majority of the main central atrium being filled in. The opening of complex has also led to a decline in strip shopping on Moorabool Street, with many empty shops and few customers. The head of the Central Geelong marketing committee, Mark Davis, expressed concern that despite the expanded shopping centre being a boost for the city, it will make life tougher for smaller traders, who would need to "figure out how their business fitted into the city's new shopping environment".