In January 1933, Streicher became a member of the Reichstag from electoral constituency 26, Franconia. In April 1933, after Nazi control of the German state apparatus gave the "Gauleiters" enormous power, Streicher organised a one-day boycott of Jewish businesses which was used as a dress-rehearsal for other antisemitic commercial measures. As he consolidated his hold on power, he came to more or less rule the city of Nuremberg and his "Gau Franken", and boasted that every Jew had been removed from Hersbruck. Among the nicknames provided by his enemies were "King of Nuremberg" and the "Beast of Franconia." Because of his role as "Gauleiter" of Franconia, he also gained the nickname of "Frankenführer". Streicher became a member of the SA and was promoted to SA-"Obergruppenführer" on 9 November 1937.