In 1975, the tournament reins were taken by Paul M. Flory, then an executive with Procter & Gamble. During his tenure, the tournament enriched its considerable heritage while donating millions of dollars to charity: to Cincinnati Children's Hospital Medical Center, Tennis for City Youth (a program to teach tennis to inner-city children), and to The Charles M. Barrett Cancer Center at University Hospital. Flory was honored with the ATP's Arthur Ashe Humanitarian Award, enshrinement in the USTA/Midwest Hall of Fame and the Cincinnati Tennis Hall of Fame, and was named one of the Great Living Cincinnatians by the Cincinnati Chamber of Commerce. Flory began his involvement as a volunteer with the tournament in the late 1960s and remained a volunteer until the end, never accepting a salary. Flory, who was born on May 31, 1922, died on January 31, 2013, remaining tournament chairman until his final day.