In 1858, the Swiss Colonization Society, a group of Swiss and German immigrants to the United States, founded its first (and only) planned city on the banks of the Ohio River in Perry County, Indiana. The town was originally dubbed Helvetia, but was quickly changed to Tell City to honor the legendary Swiss hero. The city became known for its manufacturing, especially of fine wood furniture. William Tell and symbols of an apple with an arrow through it are prominent in the town, which includes a bronze statue of Tell and his son, based on the one in Altdorf, Switzerland. The statue was erected on a fountain in front of city hall in 1974. Tell City High School uses these symbols in its crest or logo, and the sports teams are called "The Marksmen." The William Tell Overture is often played by the school's pep band at high school games. Each August since 1958, Tell City's centennial year, the town has held "Schweizer Fest," a community festival of entertainment, stage productions, historical presentations, carnival rides, beer garden, sporting events and class reunions, to honor its Swiss-German heritage. Many of the activities occur on the grounds of City Hall and Main Street, at the feet of the Tell statue.