During broadcasts since 2010, several improvements were made, including reduction in technology. There were also changes in announcing and pit reporters, most notably the moving Jerry Punch to pit road and IndyCar and occasional Nationwide Series lead announcer Marty Reid to lead broadcaster for the majority of NASCAR broadcasts beginning in 2010, including the Sprint Cup races. Sponsorship by non-NASCAR sponsors was also reduced. Allen Bestwick, formerly the lap-by-lap announcer for NBC's NASCAR coverage from 2001 to 2004, took over as lead broadcaster for Sprint Cup Series races in 2011.