The station ran into a financial crisis within just three months. Due to the CRTC decision, it was forced to launch at midseason. Many companies had already allocated their advertising budgets for the season and had little money left to buy time on the newly minted network, and even some of the advertisers who had booked time on the network backed out in light of the 1973 oil crisis. In addition, the short-lived American adoption of year-round daylight saving time in January 1974, and the Ontario government's refusal to follow suit, had unexpectedly forced "Everything Goes", promoted as the network's flagship show, into airing directly opposite "The Tonight Show Starring Johnny Carson" and thus attracting disastrous ratings. As a result of the crisis, the station quickly lost access to its line of credit.