In September 2009, the screenwriter Frank Deasy appeared on "Liveline" several days before his death from liver cancer to discuss organ donor awareness. A record of at least 5,500 people soon applied to become holders of organ donor cards, 2,000 immediately afterwards and a further 3,500 the following day. By comparison, a similar request on "The Late Late Show" in 2007 yielded only 1,000 more donor applicants. Mark Murphy, CEO of the Irish Kidney Association, put it down to "the power of Joe Duffy".