In the 1981 franchise review, the IBA ordered that for ATV Midlands to keep the franchise the Elstree centre must be sold and a studio centre built in the east of the region. ATV Midlands, renamed Central Independent Television, needed an immediate start for separate East and West Midlands facilities. The new east site was at Lenton Lane, Nottingham, and the land had been bought while ATV was still in control. Planning issues delayed construction so Central purchased an independent production studio in the city (at Giltbrook) as its East Midlands newsroom. Industrial action prevented this centre from being used, with the new studios ready by the time it was resolved.