In 2012, Lawrence Dallaglio joined forces with former England cricketer Andrew 'Freddie' Flintoff for the Dallaglio Flintoff Cycle Slam 2012. They were joined by former footballers Lee Dixon and Graeme Le Saux, and a number of other celebrities and members of the public in a bid to cycle from Olympia in Greece, covering 521 km to the Olympic stadium in Stratford, London. The Dallaglio Flintoff Cycle Slam 2012 raised over two million pounds for Cancer Research UK and Great Ormond Street Hospital via Dallaglio RugbyWorks and the AF Foundation with a portion of the money raised going to Virgin Unite, Virgin’s non-profit arm.