Other prayers reflect more contemporary concerns. For instance, people may ask that the priest approaches the kami so as to purify their car in the hope that this will prevent it from being involved in an accident. Similarly, transport companies often request purification rites for new buses or airplanes which are about to go into service. Before a building is constructed, it is common for either private individuals or the construction company to employ a Shinto priest to come to the land being developed and perform the "jichinsai", or earth sanctification ritual. This purifies the site and asks the kami to bless it.