In 2015 Bravofly Rumbo Group (SIX: BRG), changed its corporate name to lastminute.com over the course of the year. The change of the corporate name reflected the new brand strategy of the group, following the acquisition of lastminute.com. While the existing digital brands Bravofly, Volagratis, Rumbo and Jetcost continued to target online growth, lastminute.com will now became the core brand supported by increased marketing investments. An advertising campaign, with more than double the investment versus 2014, was launched early June and ran across three key markets – UK, France and Italy – representing 65% of revenues of the group at that time.