MoonTV's initial purpose was to be, according to channel's co-founder Pekka Kossila, a 24/7 video game-oriented channel. Originally channel's programs were very short, sometimes only 15 minutes, but with the introduction of more youth-oriented programs the average show-length became 30 minutes (with commercials). MoonTV's programming was updated weekly (originally on Mondays, later on Thursdays) and this meant that reruns of any show could be seen several times daily like in today's movie or music channels. However, there were several programmes like the entertainment and sport news that were updated on a daily basis via the Web. "Aivoradio" (Brain Radio), a 15-minute news and current events programme was the only show to be updated daily, but appeared only for a brief time very late into MoonTV's existence.