For 2012, the No. 33 car was transferred to RCR to run for the owners championship. 2011 champion Tony Stewart drove the No. 33 with sponsorship from Nabisco's Oreo and Ritz brands at the season opener in Daytona. Kevin Harvick ran 13 races with South Point, Pinnacle Foods, Hunt Brothers Pizza and AdvancePierre Foods sponsoring, Brendan Gaughan drove for 10 races with South Point sponsoring, Menard ran for 7 races, and Max Papis drove at Road America, both with sponsorship from Menards and Rheem. Harvick would be the only driver to win in the No. 33, winning at Richmond and Texas.