A vertical of Dom Pérignon Rosé Œnothèque, a world premiere release from the reserve cellar of Dom Pérignon, never commercially released before, was sold at a record price at a wine auction organized by Sotheby's in Hong Kong in May 2010. The 30 bottle lot of Dom Pérignon Œnothèque Rosé bottles and magnums from 1966, 1978, 1982, 1985, 1988, and 1990 achieved HK$1,331,000 (US$170,641), setting the world auction record for a single lot of champagne and is the first HK$1 million lot of wine Sotheby’s has sold in Hong Kong.