The company's most recognisable ident, however, is the one launched in 1969. Called Zoom 2, it was the ident that heralded colour broadcasts to the region for the first time. Starting with three lightspots of red, blue and green that grow individually and combine to form six colours above the caption 'In Colour', the three lightspots fully merge forming a single cream dot which then animates out into the ATV shadowed eye, fully formed, in yellow, while the background dissolves from light grey to dark blue. The score for the ident featured four trumpets, four trombones, timpani and vibraphone in a twelve beat fanfare for the station, by Jack Parnell and arranged by Wally Stott. This ident was used from the introduction of colour in 1969 right until the ATV name ceased to be used in 1982. In addition to this, a variation was produced which only featured a white dot on a black background, growing and transforming into the white shadowed eye for programmes still being shown in black and white.