However, anti-Americanism came of age in the 1920s, as many French traditionalists were alarmed at the power of Hollywood and warned that America represented modernity, which in turn threatened traditional French values, customs, and popular literature. The alarm of American influence escalated half a century later when Americans opened a $4 billion Disneyland Paris theme park in 1992. It attracted larger crowds than the Louvre, and soon it was said that the iconic American cartoon character Mickey Mouse had become more familiar than Asterix among French youth.