In July 2016, the Australian Olympic Committee sued mobile provider Telstra over adverts promoting its partnership with the Seven Network to offer subscribers free premium access to its digital coverage of the 2016 Summer Olympics, as the broadcaster's "official technology partner". The ad was set to a version of Peter Allen's song "I Go to Rio"—a phrase which was also used as the tagline of the campaign. The AOC argued that the promotion was deceiving and could imply that Telstra was an official sponsor of the Australian Olympic team (Telstra was previously an official sponsor, but ended its relationship in 2015). Telstra defended the ads, stating that they were intended to promote its relationship with the official broadcaster, and that it would amend the ads to disclaim that the company is not an official sponsor of the AOC or any related entities. On 29 July 2016, a federal court ruled in favor of Telstra, stating that there was "no doubt" the campaign was relating to the Games without using its trademarks, but that it was "not enough for the AOC to prove that the advertisements were Olympic-themed."