WAGA began serving as the primary television station for the Atlanta Falcons upon the team's inception in 1966, under CBS's contractual television rights to the pre-AFL merger National Football League. The station carried most regional or national Falcons game telecasts aired by CBS until its contractual rights to the National Football Conference concluded in 1993. However, the station's December 1994 switch to Fox allowed WAGA to retain its status as the Falcons' unofficial "home" station. For the 1994 season, most of the team's first fourteen games that year were aired instead on lame-duck Fox O&O WATL; with that, the 3½-month interruption in game coverage that year, due to the transfer of NFC telecast rights from CBS to Fox, is the only break in network coverage of the team by the station to date since 1966. Since the switch to Fox, both of the Falcons' Super Bowl appearances—XXXIII and LI—have been carried on the station, as both were Super Bowls to which Fox had the national television rights.