Noe died in 1976, and passed the station to his son, James "Jimmie" Noe, Jr. The Noes continued to own the station until 2007, when it was sold to Dallas-based Hoak Media. The sale closed on October 3 of that year. The family had already sold KNOE AM to Holladay Broadcasting in November 2006, and would sell KNOE-FM to them the following year. The sale of the stations followed Jimmie Noe's death from cancer in 2005, in which it was decided by the family to leave the broadcasting business. On August 25, 2010, KNOE-TV started broadcasting syndicated programming in high definition.