Because Rule 403 contemplates a balancing test, the Court then had to describe how to conduct that balancing. Two possibilities arose for doing so. First, "an item of evidence might be viewed as an island," such that its probative value and danger for unfair prejudice would be assessed in a vacuum. Second, the item of evidence in question could be measured in relation to "the full evidentiary context of the case as the court understands it when the ruling must be made." Under the first approach, the party offering the evidence would have an incentive to organize its case around the most unfairly prejudicial evidence it can find that is highly probative, and leave out equally probative evidence that is less prejudicial. Thus, even if the trial court were to exclude the proffering party's preferred evidence, that party would still have equally probative evidence to fall back on. Thus, the Court reasoned that an assessment of prejudice must be conducted with reference to all the other actually available evidence in the hands of the proffering party.