When the Great Migration started in the 1910s, white southern elites seemed to be unconcerned, and industrialists and cotton planters saw it as a positive, as it was siphoning off surplus industrial and agricultural labor. As the migration picked up, however, southern elites began to panic, fearing that a prolonged black exodus would bankrupt the South, and newspaper editorials warned of the danger. White employers eventually took notice and began expressing their fears. White southerners soon began trying to stem the flow in order to prevent the hemorrhaging of their labor supply, and some even began attempting to address the poor living standards and racial oppression experienced by Southern blacks in order to induce them to stay.