The three horror titles featured stories introduced by a trio of horror hosts: The Crypt Keeper introduced "Tales from the Crypt"; the Vault Keeper welcomed readers to "The Vault of Horror"; and the Old Witch cackled over "The Haunt of Fear". Besides gleefully recounting the unpleasant details of the stories, the characters squabbled with one another, unleashed an arsenal of puns, and even insulted and taunted the readers: "Greetings, boils and ghouls..." This irreverent mockery of the audience also became the trademark attitude of "Mad", and such glib give-and-take was later mimicked by many, including Stan Lee at Marvel Comics.