By the fall of 1995, bartered syndicated programming (including cartoons, and some older sitcoms and dramas) were added to the station's schedule. It also relayed the O. J. Simpson trial from future sister station KTLA in Los Angeles. After becoming a WB affiliate, KWBP significantly upgraded its on-air look and schedule. It acquired several first-run syndicated sitcoms and talk shows. It grew even further after being purchased by ACME Communications in 1997. At that point, a low-power relay, KWBP-LP (originally operating on channel 4, now on channel 5) was established in Downtown Portland to address signal issues in that area. By the start of the new millennium, KWBP had established itself as a solid competitor to established non-Big Three stations KPTV (channel 12) and KPDX (channel 49).