Joseph Bruce is a native of Berkley, Michigan. He was the last born of three children. His father, Richard Bruce, stole all of the family's money and left when Bruce was two years old. Joe's mother, Linda, was forced to care for him and his siblings, Robert and Theresa, off the income she made as a janitor. At age seven, Joe and his brother caught a butterfly, and both were fascinated by the vibrant colors and overall peacefulness of the creature. They kept the butterfly in a jar overnight, and intended to free it the following morning. When they awoke, the brothers found the butterfly had died, and felt as if they had committed a murder. The brothers made a vow that "one day, will make it to heaven, so that [they can [...] apologize to that Butterfly face-to-face." On every Insane Clown Posse album and EP it reads "Dedicated to the Butterfly."