"Give Up" was released with little promotion—its creators embarked on a brief tour, but otherwise returned to their main projects. Despite this, the album grew in popularity steadily in the ensuing years, bolstered by the singles "Such Great Heights" and "We Will Become Silhouettes". By the end of its first decade, it had sold 1.2 million copies in the U.S., making it Sub Pop's second-biggest selling album in its history. It also courted a trademark battle with the United States Postal Service and a dispute with Apple. Despite its popularity, "Give Up" stands as the duo's sole album. In 2013, the group briefly reunited for an anniversary tour and reissue of the album.