In a Maskandi song, there will typically be rapidly spoken sections of Zulu praise poetry, called "izibongo". The content is not always praise, though, and with pop, house and other influences colouring Maskandi, it has become more about the storytelling ethic and the modern migrant culture, than simply about the musical style. Another key element of Maskandi music is the lead singer or frontman's natural personality. In Maskandi music, it is not uncommon for songs to "sound the same", yet the music consumption does not necessarily decrease. Fundamentally Maskandi is about telling stories and providing a window to the lead singer’s soul. It is largely about the message carried in the songs and music, and this is why it is considered the same as listening to soul or blues music.. Early 2000s there was a new artist introduced called Mtshengiseni Gcwensa (late) who started music with his friend Mgqumeni Khumalo (late). They both introduced many styles in this industry which made upcoming artists look up to them.