The show's producer John Di Sciullo says on the official site that ""Off Beat Cinema" was originally a reaction to the insidious spread of infomercials and the void of late night television. The program really struck a chord with viewers." Off Beat Cinema has its own slate of advertisers, usually targeting alternative crowds. Poster Art, "Terrapin Station" (a Grateful Dead inspired head shop in Buffalo, named after the album of the same name), and Mighty Taco, among many other area restaurants, are among the show's numerous sponsors.