In 2005, DCP has begun working with various Indian retail outlets to establish Disney Corners within the outlets to sell licensed merchandise. Also that year, Mooney formed the Disney Fairies franchise which launched in the fall with the "Fairy Dust and the Quest for the Egg" book. In the early 2000s, DisneyToon Studios (DTS) joined DCP as their internal Disney conglomerate video partner in developing the new Disney franchises. While DCP eyed other potential franchises, DTS looked to the Seven Dwarfs for a male centric franchise to counterbalance the female centric Fairies by 2005.