He continued to broadcast in a similar, uniquely personal style until his death in 2004, encompassing more than thirty years of changing fashions in pop music — and completely ignoring convention. Unlike other DJs, he did not remain preoccupied with the music of his youth, and he rejected opportunities to branch out into television, show business or arts broadcasting. He remained loyal to Radio One, constantly in search of new musical styles, and committed to a young audience - a commitment which determined the course of his career, and which can be traced back directly to the imaginary community he created through the "Perfumed Garden".