In 1935, 300 bottles of a 1926-vintage precursor to Dom Pérignon were sold to Simon Bros. & Co., the company that imported Moët in the United Kingdom, who gave two bottles to each of their 150 best customers to commemorate their centenary. While these bottles were almost identical to the subsequent Dom Pérignon releases, they did not display the Dom Pérignon name, rather "Champagne specially shipped for Simon Brothers & Co's Centenary 1835-1935." The wine got immediate attention in the marketplace and 100 boxes of the 1921 vintage were shipped to the United States shortly thereafter, this time displaying the Dom Pérignon name. James Buchanan Duke, the billionaire who had founded the American Tobacco Company, ordered 100 bottles for himself. The 17 bottles sold at an auction in Christie's in New York City in June 2004 were part of that order (Doris Duke, the billionaire’s daughter, had kept them in her cellar). According to current Dom Pérignon cellar master Richard Geoffroy (2012), who has been Chef de Cave for Dom Pérignon since 1990, the 1921 vintage had a "distinctive bouquet comprising sandalwood, vanilla and praline".