The second music video for "In Bloom," for the "Nevermind" version, was directed by Kevin Kerslake, who had directed the videos for the band's previous two singles, "Come as You Are" and "Lithium." The video was first aired in late November 1992, about a month after it was filmed. According to "Come As You Are", Cobain's original concept for the video was "a surrealistic fable about a little girl who is born into a Ku Klux Klan family and one day realizes how evil her parents are." This proved to be "too ambitious," so Cobain instead came up with the idea of making a video that parodied the musical performances of bands on early 1960s variety shows, such as "The Ed Sullivan Show".