To connect with their audience while promoting the release in Ireland, the band opened "Pop-up shops" at 10 different venues on the tour where fans could access vouchers to attend special acoustic sets. There was a special promotional chopping board issued to launch the album. The band toured the new record extensively both in Europe and North America, as well as embarking on their first ever tour of Australia in summer 2014. In 2015, Bell X1 supported Ed Sheeran on both nights at massive Croke Park Shows in Dublin.