In September 2006, WFLD relaunched its website, migrating it to the "MyFox" platform that was also rolled out to the other Fox-owned stations. The MyFox sites would be refreshed in 2009 using a new platform developed by Fox and LIN Media (spun off as EndPlay, which Fox owned an equity interest in). In April 2012, WorldNow began to operate the websites for Fox's O&Os. On November 12, 2012, the station dropped the "Fox Chicago" branding after 15 years, and began branding as "Fox 32" full-time for the first time since 1993.