In 2007, the soap was further criticised along with other soap operas for the amount of alcohol consumption featured on-screen. The Food Commission monitored that 18 percent of scenes feature consumption and warned that it was conditioning teenagers into thinking it is normal to consume so much alcohol. A similar incident occurred in 1997 when the Independent Television Commission criticised the series for using an existing brand of alcohol, Caffrey's Irish Ale in the soap claiming that it breached broadcasting rules and promoted the product.