During the 18th century and into the 19th, turnpike trusts were established and major roads in Cumberland were greatly improved. With the Lake District now accessible by coach the area attracted well-off visitors, particularly at times of war in mainland Europe, which made the aristocratic Grand Tour impossible there. Regular public coach services were established in the 1760s, but they were expensive. The ten-hour journey from Whitehaven to Penrith via Keswick cost 12 shillings (equivalent to 60 pence), at a time when country labourers typically earned 10 shillings a week or less, and the annual income of even the most prosperous tenant farmers was rarely more than £200. Nonetheless, by the 19th century the number of tourists visiting Keswick during each season was estimated at between 12,000 and 15,000. Some of the Keswick inns that catered for affluent visitors remain as hotels, including the Queen's, where Gray stayed.