A Playmate is a female model featured in the centerfold/gatefold of "Playboy" magazine as Playmate of the Month (PMOM). The PMOM's pictorial includes nude photographs and a centerfold poster, along with a pictorial biography and the "Playmate Data Sheet", which lists her birthdate, measurements, turn-ons, and turn-offs. At the end of the year, one of the 12 Playmates of the Month is named (PMOY). Every Playmate of the Month is awarded a prize of US$25,000 and each Playmate of the Year receives an additional prize of US$100,000 plus a car (specifically, a short-term lease of a car) and other discretionary gifts. In addition, Anniversary Playmates are usually chosen to celebrate a milestone year of the magazine.