The Roman numeral X was concurrently leveraged for marketing purposes across multiple product lines. Both QuickTime and Final Cut Pro jumped from version 7 directly to version 10, QuickTime X and Final Cut Pro X. Like Mac OS X itself, the products were not upgrades to previous versions, but brand-new programs. As with OS X, major releases for these programs incremented the second digit and minor releases were denoted using a third digit. The "X" was dropped from Final Cut's name with the release of macOS 11.0 (see below), and QuickTime's branding became moot when the framework was deprecated in favor of AVFoundation in 2011 (the program for playing QuickTime video was only named QuickTime Player from the start).