On October 21, 2014, it was announced that McEntire would be the inaugural signing for Big Machine's new imprint Nash Icon Music. She also disclosed that she was working on a new album, with 11 new songs. Her first single for the new label, "Going Out Like That", was announced in December 2014 and was released in January 2015. It served as the lead-off single to "Love Somebody", McEntire's twenty-seventh studio album, released on April 14, 2015. "Love Somebody" debuted at No. 1 on the Billboard Top Country Albums—her twelfth number-one album on the chart—and No. 3 on "Billboard" 200, selling 62,469 copies in the U.S. The album has sold 171,600 copies in the U.S. as of October 5, 2015. McEntire released her third Christmas album "My Kind of Christmas" on September 2, 2016. The album was exclusively sold at Cracker Barrel and online. She also announced she would soon be selling her own line of clothing, home decor, jewelry and other things under the "Rockin' R by Reba" line also at Cracker Barrel.