All American is a musical with a book by Mel Brooks, lyrics by Lee Adams, and music by Charles Strouse. Based on the Robert Lewis Taylor 1950 novel "Professor Fodorski", it is set on the campus of the fictional Southern Baptist Institute of Technology: the worlds of science and sports collide when the principles of engineering are applied to football strategies, and football strategies are used to teach the principles of engineering. The techniques of a Hungarian immigrant, Professor Fodorski, prove to be successful, resulting in a winning team, and he finds himself the target of a Madison Avenue ad man who wants to exploit his new-found fame.