So if formula_8, carrier amplitude varies by 50% above (and below) its unmodulated level, as is shown in the first waveform, below. For formula_9, it varies by 100% as shown in the illustration below it. With 100% modulation the wave amplitude sometimes reaches zero, and this represents full modulation using standard AM and is often a target (in order to obtain the highest possible signal-to-noise ratio) but mustn't be exceeded. Increasing the modulating signal beyond that point, known as overmodulation, causes a standard AM modulator (see below) to fail, as the negative excursions of the wave envelope cannot become less than zero, resulting in distortion ("clipping") of the received modulation. Transmitters typically incorporate a limiter circuit to avoid overmodulation, and/or a compressor circuit (especially for voice communications) in order to still approach 100% modulation for maximum intelligibility above the noise. Such circuits are sometimes referred to as a vogad.