"Bedtime for Sniffles", a 1940 Merrie Melodies cartoon, produced by Warner Bros., and directed by Chuck Jones, has Sniffles the mouse trying to stay awake for Santa Claus, and a radio announcer signs off for the night identifying the station as KFWB. Another cartoon of the same year, "The Timid Toreador", co-directed by Bob Clampett, shows an announcer broadcasting on this station, although the action takes place in Mexico. The Merrie Melodies cartoon for "I've Got A Torch Song" released in conjunction with "Gold Diggers of 1933" has KFWB written on the microphones in the scenes of the torch singers.