The dance industry responded to hip-hop dance by creating a commercial version of it. This urban choreography or studio hip-hop, sometimes called "new style", is the kind of hip-hop dance seen in rap, R&B, and pop music videos and concerts. From the point of view of someone deeply immersed in hip-hop culture, anything that looks like hip-hop dance that did not come from the streets and is not improvisational in nature is not a true hip-hop dance form. In an interview with "Dance" magazine, choreographer and hip-hop dance teacher Emilio "Buddha Stretch" Austin, Jr. described his point-of-view: