In late 2002, the FCC ordered that Clear Channel divest itself of associations to all "shell" companies, at which point Concord Media was disbanded. On February 28, 2003, Concord sold WBPM to Cumulus Media who took over the station the next day. With the takeover, the oldies format was relaunched as an all-local format with several former WCZX jocks on the air. This format, combined with New York Yankees baseball, propelled the station to its highest numbers since the B-94 days, however, this success was short-lived as an "anti-oldies" directive fired by group GM Chuck Benfer in the wake of aging demographics of the format. On October 3, the station went into a weekend of Christmas music stunting (minus Yankee games and a New York Giants football game) and relaunched at 9:43 AM on October 6 as "Kicks 94.3", the WKXP calls having come a week prior.