Gregory Simon and Peter Alagona had a different argument, saying in a 2009 article that there should be a move beyond Leave No Trace. They argued that this ethic "disguises much about human relationships with non-human nature" because it makes it seem that parks and wilderness areas are "pristine nature" which in their view, "erases their human histories, and prevents people from understanding how these landscapes have developed over time through complex human–environment interactions". In the place of this ethic, they say that there should be a new environmental ethic "that transforms the critical scholarship of social science into a critical practice of wilderness recreation, addresses the global economic system...and reinvents wilderness recreation as a more collaborative, participatory, productive, democratic, and radical form of political action". In the article they also write about how certain corporations in the outdoor recreation industry and magazines like "National Geographic" support Leave No Trace (LNT), but that in stores for outdoor recreation products like REI, "the LNT logo becomes both a corporate brand and an official stamp of approval".