"Seven Nation Army" has become a sports anthem, commonly appearing in audience chants in which a series of "oh" sounds or the name of an athlete is sung to the tune of the song's riff. It has also served as a theme song for sports teams, personalities, and events, including the 2018 FIFA World Cup. The song has grown in popularity due to its usage in sports; its riff has been described as "ubiquitous", and the song has experienced increased commercial success, charting intermittently in multiple countries and receiving a gold certification from Germany's Federal Music Industry Association, a platinum certification from the Federation of the Italian Music Industry and a multi-platinum certification from the British Phonographic Industry.