In January 2018, Reynolds started the production company Maximum Effort and signed a three-year first-look deal with Fox, starting development on a live-action adaptation of the board game "Clue", to be penned by "Deadpool" writers Rhett Reese and Paul Wernick. Additionally, in April 2019, Reynolds shot "Free Guy", an action comedy directed by Shawn Levy in which Reynolds will star as "a background character who realizes he's living in a video game. With the help of an avatar, he tries to prevent the makers of the game from shutting down his world". In January 2019, it was announced that he would return as the voice of Guy in the sequel to "The Croods".