Traditionally the party had no consistent color identity. After the 2000 election, the color red became associated with Republicans. During and after the election, the major broadcast networks used the same color scheme for the electoral map: states won by Republican nominee George W. Bush were colored red and states won by Democratic nominee Al Gore were colored blue. Due to the weeks-long dispute over the election results, these color associations became firmly ingrained, persisting in subsequent years. Although the assignment of colors to political parties is unofficial and informal, the media has come to represent the respective political parties using these colors. The party and its candidates have also come to embrace the color red.