As a strategy, it had been largely ineffective, and southern conservatives, many of whom were still reluctant to vote Republican, began urging Governor Wallace to run for the White House in 1968 under the auspices of a traditional third-party presidential campaign. Once Wallace announced his intention to run for president, the rationale for running slates of formally unpledged electors disappeared. Nevertheless, Wallace sought commitments from his "pledged" electors in the states he was most likely to win that they would not necessarily vote for him but rather as he directed, thus allowing the Alabama Governor to act as a power broker in case of an election with no clear winner in the weeks between the general election and the Electoral College vote. Wallace ultimately carried four Southern states under the American Independent Party banner, in addition to his home state of Alabama in which he ran as the official nominee of the state's Democratic Party. While a shift of a few thousand votes in a handful of key states would have resulted in no candidate winning a clear majority of the electoral vote, Republican Richard Nixon ultimately won a clear majority of the electoral vote. Unable to influence the result, Wallace's 45 electors voted as pledged - he ultimately finished with 46 electoral votes due to the support of a North Carolinian faithless elector.