Piñera invested an estimated US$13.6 million in his presidential campaign, which included items such as a campaign anthem and "Thank You" banners. Piñera's banners and billboards have carried statements throughout the country such as "Delinquents, your party is over," and "Small businesses, Big opportunities". Piñera's campaign released a featuring a male gay couple, something never seen before in a presidential campaign run in Chile. Amongst his promises were increasing education rates and improving international relations with the neighboring country of Perú.