In his first year in St. Louis, Faulk was the catalyst for "The Greatest Show on Turf", a nickname given to coordinator Mike Martz's aggressive Coryell-style offense. In this offense he put up some of the best all-purpose numbers in the history of the NFL. Faulk's patience and diligence in learning the Rams' offense paid off when he totaled an NFL record 2,429 yards from scrimmage, eclipsing Barry Sanders's record of 2,358 yards set in 1997 (Faulk's mark has since been broken by Chris Johnson in 2009). With 1,381 yards rushing (5.5 yards-per-carry average), 1,048 receiving yards, and scoring 12 touchdowns, Faulk joined Roger Craig as the only men at that time to total 1,000+ yards in each category in a season. He also broke the NFL season record for most receiving yards by a running back, previously held by Lionel James. The Rams eventually went on to win Super Bowl XXXIV. In the game, Faulk was contained on the ground by Tennessee Titans head coach Jeff Fisher's defensive scheme, limiting him to just 17 rushing yards. This was perhaps due to the Titans' inability to stop the Rams' passing game, of which Faulk was a major part, recording 5 receptions for 90 yards. His 90 receiving yards were the second highest total by a running back in Super Bowl history. At the end of the season, he received the NFL Offensive Player of the Year Award and was a starter for the NFC squad in the 1999 Pro Bowl.