Liverpool celebrated their victory by parading the trophy around Liverpool in an open-top double-decker bus the day after the final. They were cheered by approximately 1 million supporters, with an estimated 300,000 fans located around St George's Hall – the final destination of the parade. Business experts estimated that one in five workers took time off following the victory. It was also estimated that Liverpudlians drank around 10,000 bottles of champagne after the match, with supermarket chain Sainsbury's stating: "We've never seen anything like it. We would usually expect to sell this much champagne at Christmas".