On April 9, 2007, WFLD premiered a half-hour 10 p.m. newscast called "The TEN", anchored by David Novarro and former WLS-TV and WBBM-TV anchor/reporter Lauren Cohn. The program (according to Robert Feder's April 18, 2007 column in the "Chicago Sun-Times") beat CBS-owned WBBM-TV's 10 p.m. newscast on its second day on the air. Despite its early success against WBBM-TV, "The TEN" was overall never much of a factor in the ratings; towards the end of its run, it fell to a distant fifth behind established late-news competitors WBBM, WLS-TV and WMAQ-TV, and "Family Guy" reruns on WGN-TV. As a result, WFLD cancelled the program, with its last broadcast airing on September 21, 2009.