In an October 2007 press conference reported in "The Wall Street Journal" and "The New York Times", the law student group Building a Better Legal Profession released its first annual ranking of top law firms by average billable hours, pro bono participation, and demographic diversity. The report found that most large firms fall short of their pro bono targets. The group has sent the information to top law schools around the country, encouraging students to take this data into account when choosing where to work after graduation.