During the mid-1980s, according to AMC chairman W. Paul Tippett Jr. "People are finding trucks a reasonable and sophisticated alternative to cars." To satisfy the demand and to compete with Japanese competitors, both AMC and Chrysler were preparing compact pickups for the 1986 and 1987 model years (respectively). Also at this time the financial health of AMC was poor and the automaker was in need of cash as it was preparing a new line of midsize sedans (the Eagle Premier) scheduled to be produced at a factory being built in Canada (Brampton Assembly), but the best thing the company had going for it was its popular line of Jeeps and introducing a compact Jeep pickup truck in the fall of 1985 was expected to help.