In 1960, WBTV turned its attentions to the younger viewer as they brought Bugs Bunny and the other WB cartoon characters to prime time, with "The Bugs Bunny Show", which featured cartoons released after July 31, 1948 (which had not been sold to Associated Artists Productions.), combined with newly animated introductory material. Also, that year saw the debut of "The Roaring Twenties", which was thought to be a more benign alternative to Desilu's "The Untouchables". Whether or not that was actually the case, it was, in fact, much less successful.