The website wireframe connects the underlying conceptual structure, or information architecture, to the surface, or visual design of the website. Wireframes help establish functionality and the relationships between different screen templates of a website. An iterative process, creating wireframes is an effective way to make rapid prototypes of pages, while measuring the practicality of a design concept. Wireframing typically begins between “high-level structural work—like flowcharts or site maps—and screen designs.” Within the process of building a website, wireframing is where thinking becomes tangible.