In contrast, the digital media arm of the company, NDTV Convergence had entered a phase of exponential growth. Between March 2011 and March 2015, it grew four-folds in terms of revenue and ten-folds in terms of profits and as a result increased its share of the total consolidated income from 4.6% to 18%. NDTV Convergence had synchronised the network's newsgathering with its internet and mobile presence. The digital media arm was credited for reducing the losses of the company by 50% between the financial years 2013–14 and 2014–15.