In an effort to restore the paper to financial health, the Plotkins announced price raises for both newsstand copies and subscriptions, as well as Lys taking over as the "Light"'s publisher, leaving Robert to work full time on "The Coastal Traveler". He noted that with this new regime, the "Light" would be markedly different than the one he first published, with a different publisher, editor, and advertising manager. The paper "...has tempered its provocation but never its investigatory zeal. It has grown gentler and kinder but not lost its strength, much like the three women who lead it now."