In 1896, Russell married his wife Nancy. He was 32 and she was 18. In 1897, they moved from the small community of Cascade, Montana to the bustling county seat of Great Falls. Russell spent the majority of the remainder of his life there. He continued with his art, becoming a local celebrity and gaining the acclaim of critics worldwide. As Russell was not skilled in marketing his work, Nancy is generally given credit for making him an internationally known artist. She set up many shows for Russell throughout the United States and in London, creating many followers of Russell.