The network was among the first which started a trend of bilingual broadcasting among networks which serve both English language and Spanish language customers, a strategy since emulated by competitor beIN Sports with their English and Spanish networks and BabyFirst TV. GOL TV maintains one main feed with both English and Spanish language audio and bilingual promotional advertising (though paid programming can vary between English and Spanish and is not cross-translated). Some providers offer the two feeds as separate channels, while others present it as one channel with language selection handled by the viewer at the set-top box through the provider's secondary audio program (SAP) feature.