It was at a hairdressing salon in Kroonstad, Orange Free State, that he met his first wife. He married Berthe Sadie Delmont, known as Toots, on 12 August 1936 and they had a daughter, Elizabeth, born in 1937. His father-in-law, Joseph Delmont, a Johannesburg businessman, bought a hairdressing salon for James, but within a year he announced that he wanted to become an actor and joined the Johannesburg Repertory Players. Through this group, he gained work with the South African Broadcasting Corporation. Toots divorced him in 1940.