Vega was depicted as co-owner of the IWA, though he had no real share in the company. As General Manager, he was more often a manager than a wrestler. Under this authoritarian gimmick, he introduced his catchphrase, "A mi manera o pa' la calle", (roughly, "My way or the highway"), with which he threatened to fire wrestlers, and occasionally did so. He would "discipline" wrestlers by mugging them in a mob, while singing a traditional Puerto Rican bomba, "Santa María". Later in 2001, he allied with the main heel stable in the promotion, The Starr Corporation, composed of Chicky Starr, Víctor Rodríguez and Ricky Banderas. At Christmas in PR 2001, Vega and The Starr Corporation turned on Banderas and Shane, who teamed as Los Hermanos en Dolor, and feuded with Banderas. The Starr Corporation remained on his side until a conflict arose between them, leading Vega to expel Laureano from the IWA.