Through video analysis and motion tracking, the jump shot was extracted into a rhythmic design pattern. There are numerous application opportunities of the brand sound, which will be developed over time. First implementations of the new EHF Brand Sound will be heard in the EHF Champions League. The premium character of this tournament was translated into a modern sound design through a new EHF Champions League sound logo and anthem. Both will come to life in the arena and will consistently complement all audio-visual communications.