For 1952, the Series 4 came in the Model 111 Standard (the best seller at US1,486) and Model 113 DeLuxe ($1,539) trim versions, and was also available in an austere Model 110 Basic version for $1,395. The Series 6 Basic was priced at $1,594 and the well-trimmed, swift Model 115 DeLuxe was offered at $1,693. (The Standard was never offered in the Series 6.) The cars had a wheelbase. The marketing slogan was "Your one brand new car for '52! Allstate!"