In July 2011, Apoyevmatini declared that it would shut down due to financial difficulties: the newspaper faced closure due to financial problems that had been further aggravated by the economic crisis in Greece, when Greek companies quickly stopped publishing advertisements. This ignited a campaign to help the newspaper. Among others, the supporters were mostly students from İstanbul Bilgi University who subscribed to the newspaper and ran a campaign including video spots calling for help, with the slogan 'Apoyevmatini is our Cultural Heritage too' (in Turkish: "Bu gazete bizim de kültür mirasımızdır". The campaign saved the paper from bankruptcy for the time being. Because the Greek community is close to extinction, money from occasional obituary notices and from the announcements of the various Greek-orthodox foundations of Istanbul, as well as subscriptions by Greek and Turkish people, are the only sources of income. As of 2011 this income covered only 40 percent of the newspaper expenditures.