Lord's casting was announced on 4 June 2007. Kris Green of Digital Spy reported Lord was cast in the recurring role of Jase Dyer, father of established character Jay Brown played by Jamie Borthwick. Lord commented on that it felt good to join the cast, while executive producer Diederick Santer stated "I am delighted that "EastEnders" has attracted yet another top class actor to its cast. Stephen Lord is an actor of great talent and charisma, and I hope that his character Jase will attract, intrigue and entertain the audience in equal measure." Lord stated filming his first scenes at Elstree Studios one month before his casting announcement. Nicola Methven and Polly Hudson of the "Daily Mirror" wrote that he would make his first screen appearance as Jase in July 2007.