In August, 2014, the Business.com website was relaunched expanding beyond a home page and refresh that happened in March 2013. The backend technology was all updated including a new content management platform, in-house analytics, and big data platform to capture every behavior of the audience to deliver contextually relevant content based on the intent and navigation path. According to the CEO, a major emphasis was also put on responsive web design, removal of pages that were not valuable to the audience, and allowing a new content platform to drive the site experience.