In 1969, Fred Silverman, the Head of Children's Programming at CBS asked for a companion to Filmation's popular "The Archie Show", so the company began developing a series for fellow Archie Comics character Sabrina the Teenage Witch, who had already appeared as a supporting character on the show. Silverman was also looking to exploit the overwhelming success of the network's new cartoon "Scooby-Doo, Where Are You!", so he optioned Scheimer's monster show, which went through a succession of titles before they settled on "Groovie Goolies". Since both shows featured witches, the decision was made to package them together in an hour-long block. Interestingly, monsters had been common to the Archie's Mad House comics, Sabrina's actual origins.