Taylor's mother had died in September 1984, the year prior, and dedicated his win at the 1984 Grand Prix in October. His win at the world championship he also dedicated to his mothers life. On his return to Northern Ireland, Taylor received a victory parade in a Land Rover across his home town of Coalisland in front of 10,000 people. He was loaned mayoral robes on the day of the parade, and was accompanied by his wife and three children. He later signed a five-year contract with promoter Barry Hearn as his manager. The media described Davis as a "bad loser" for his silence and one-word responses to questions from David Vine at a press conference following the event. This was later used as the basis for a recurring character on television show "Spitting Image," based on Davis.