The call signs "WLQX" ("The Lakeshore's Alternative") and "WMCH" ("West Michigan's Alternative") were proposed, but later it was decided to apply for WTHS, as it was closer to the original "WTAS" call letters. The reason for the new callsign was that the WTAS-FM callsign was used at the time by a station in Crete, Illinois. That station since changed its callsign to WYCA. WTHS FM 89.9 ("We're The Hope Station") was licensed to operate with 1,000 watts (directional) at 199 feet (154 feet above average terrain). New studios in the DeWitt Center were built adjacent to the theater.