Critics and longtime fans, however, criticized the band's continued move towards a glam metal style on "Animalize". Simmons fell into increasing conflict with his bandmates during this period for a variety of reasons, most of which revolved around his perceived lack of commitment to the band and preoccupation with numerous outside projects, including producing and managing other rock groups such as Black 'n Blue (whom Tommy Thayer was a member of at the time), bit parts in films like "Trick or Treat" (as a radio DJ), a co-starring role in "Runaway", and an assortment of business ventures.