Between 1993 and 1995, Continental experimented with an "airline within an airline" by launching "CALite", later renamed "Continental Lite", which provided all-economy, low-fare, no-frills service between primarily leisure destinations. Continental Lite operated with a dedicated fleet of 100 McDonnell Douglas DC-9-30, Boeing 737-300, and Boeing 737-500 aircraft, each repainted with the 'Lite' livery and stripped of its first class cabin. The service was based primarily at Continental's existing hub in Cleveland as well as a new hub established in Greensboro, North Carolina. The experiment proved unsuccessful and was dissolved in 1995. Continental's short-lived Greensboro hub was dismantled in the process. During this time period Continental was the subject of hostile takeover bids submitted by then Delta Air Lines and Northwest Airlines.