Romney again ran as a political outsider. He played down his party affiliation, saying he was "not a partisan Republican" but rather a "moderate" with "progressive" views. He stated that he would observe a moratorium on changes to the state's laws on abortion, but reiterated that he would "preserve and protect a woman's right to choose" and that his position was "unequivocal". He touted his private sector experience as qualifying him for addressing the state's fiscal problems and stressed his ability to obtain federal funds for the state, offering his Olympics record as evidence. He proposed to reorganize the state government while eliminating waste, fraud, and mismanagement. The campaign innovatively utilized microtargeting techniques, identifying like-minded groups of voters and reaching them with narrowly tailored messaging.