Over the years, the brand was also re-priced downward, especially after Budweiser Light was introduced, eventually ending up at its current value pricing. It is commonly consumed by college students because of its low price. Natural Light Beer has also been referred to as "Natty Light" in some circles. It is also a common beer chosen for drinking games due to the inexpensive price of 30 pack cases. In 2018, Natural Light began selling special release 77 pack containers in College Park, Maryland.