Executive producer Michael Polis mentioned that the idea of creating "MirrorMask" began when The Jim Henson Company and Sony Pictures expressed interest in making a film that would sell as well in video release as "Labyrinth" and "The Dark Crystal" based on the two films' consistent DVD sales in 1999. They had considered creating a prequel to "Dark Crystal" and sequels for "Labyrinth", but decided that "it made the most sense to try and create something similar or in the spirit of those films and attribute it as a Jim Henson Company fantasy title."