Roberto Noble died in 1969, and his widow Ernestina Herrera de Noble succeeded him as director. The newspaper bought "Papel Prensa" in 1977, together with "La Nación" and "La Razón". In 1982, it joined a group of 20 other newspapers to create the ""Diarios y Noticias"" informative agency. The Sunday magazine was renamed in 1994 to ""Viva"", a name that would last up to modern day. The newspaper started a media conglomerate in 1999 after a law reformation which allows it to collect many different media supports, that would be named after the newspaper, "Grupo Clarín". This conglomerate would operate in radio, television, Internet, other newspapers and other areas beyond "Clarín" itself.