A competing newspaper, the "West Marin Citizen", debuted on July 5, 2007 (following a pilot edition in June) – published by "Bodega Bay Navigator" publisher Joel Hack, edited by former "Light" managing editor Jim Kravets, and staffed by several of his former colleagues. The "Citizen"'s backers said the paper would place more emphasis on community reporting. In response, Plotkin noted that the "Light" had already become more community focused through the addition of a weekly calendar section, an expanded letters section, and a page marking noteworthy achievements. He predicted that reader interest in the new paper would be fleeting.