For the first 3 quarters of 2004, Disney Consumer Products made $388 million in operating income placing the year ahead of 2000 and 2003. In May 2004, the "Disney Cuties" design (a more anime style) line was introduced with T-shirts. Mooney's major initiatives was to turn Disney into a lifestyle brand by relying on the Disney brand reputation instead of its characters to sell clothing and household goods with half the royalty percentage of the 10% for Disney characters. At Fred Segal in August, the retailer was test selling Snap watches, with swappable faces and wristbands, with Disney characters with hipper, urban designs. In Spring 2005, DCP planned to start sell pants and jean jackets under the Disney Denim brand with a cartoon whimsical elements. On August 5, 2004, the Disney Dream Desk PC, designed by Frog Design and manufactured by Medion, began being sold at CompUSA and Disney online. DCP planned to release a camcorder and digital camera later in the year.