Focus on the Family produced another commercial which ran during the second quarter of the January 14, 2012 Denver Broncos-New England Patriots AFC Divisional Playoff broadcast on CBS, featuring children reciting the Bible verse John 3:16. The game, given the months of preceding hype and media exposure for Tim Tebow (who now played for the Broncos), was seen by more than 30 million viewers, making it the most-watched AFC Divisional Playoff in more than a decade. The ad did not generate nearly the amount of controversy that surrounded the Super Bowl commercial. It did gain some national media attention, and president Jim Daly stated in a press release that its purpose was to "help everyone understand some numbers are more important than the ones on the scoreboard."