In a "Guardian" interview in May 2008, Shuttleworth said that Canonical's business model was service provision and that Canonical was not yet close to profitability. Canonical stated that it would wait three to five years to become profitable. Shuttleworth regarded Canonical as positioning itself as demand for services related to free software rose. This strategy has been compared to Red Hat's business strategies in the 1990s. In an early-2009 "New York Times" article, Shuttleworth said that Canonical's revenue was "creeping" towards , the company's break-even point.