WGVP switched to UPN on August 25, 1997. In 2001, the call letters were changed to WVAG. Hutchens then sold the station to Padon Communications in 2003, who in turn sold it to Gray Television in 2005. Under Gray, the station was renamed WSWG and its operations were merged with those of WCTV. Gray had been the founder and original owner of rival WALB, but was forced to sell it after buying WCTV in 1996 because the FCC did not allow common ownership of stations with overlapping signals prior to 1999. WALB provides a city-grade signal to most of the Georgia side of the Tallahassee market; indeed, it had served as the default NBC affiliate for Tallahassee until that city got its own NBC affiliate, WTWC-TV.