Ferren's company Applied Minds L.L.C. (AMI) has been described as a "Willy Wonka and the Chocolate Factory" for geeks. AMI invents, designs, prototypes, and creates high-technology products, vehicles, architectural designs, and services for government institutions and Fortune 100 companies. For example, the Smithsonian American Art Museum selected Applied Minds as winner of an international design competition for the renovation of the Renwick Gallery's Grand Salon. AMI also spins off technology companies. Notable spinouts include Metaweb, purchased by Google in 2010 and cancer diagnostics firm Advanced Proteomics.