Prior to Super Bowl XLIX in Glendale, Arizona, the NFL filed an opposition to a trademark application for "Superb Owl", filed by the organizers of a local running event known as The Night Run. They had planned to hold a "Superb Owl Shuffle 5K" event on the morning of the game, in reference to the "Superb Owl" awards given out during The Night Run. The NFL felt that the trademark was likely to cause confusion with its Super Bowl trademarks, also noting that the event's website, superbowlshuffle.org, was confusingly similar to "Super Bowl Shuffle". The euphemism "Superb Owl" had also appeared as the result of user typos on search queries for the game, on the television series "The Colbert Report" as a satire of the NFL's trademark rules, and during the vandalism of commemorative statues that were put up in San Francisco during the lead-up to Super Bowl 50.