Although identifying as a separate station in its own right, KBTX-TV is considered a semi-satellite of KWTX-TV (channel 10) in Waco. As such, it simulcasts all network and syndicated programming as provided through its parent station but airs separate commercial inserts, legal identifications, local newscasts and Sunday morning religious programs, and has its own website. KBTX-TV serves the eastern half of the Waco–Temple–Bryan market while KWTX-TV serves the western portion. The two stations are counted as a single unit for ratings purposes. Although KBTX-TV maintains its own facilities, master control and some internal operations are based at KWTX-TV's studios on American Plaza in Waco.