In 2010, James was accused by Fortune Fashions Industries, LLC of working with Walmart and stealing one of Fortune Fashions Industry's executives to work on the clothing line after a failed collaboration between Jesse and Fortune Fashions Industries. Fortune Fashions Industries claimed over 6 million dollars in damage. Lawyer Lawrence H. Nagler, representing Fortune Fashion Industries, claimed "Jesse has stolen the benefit of Fortune Fashion's work and manpower to put this together." James' lawyer, Joseph A. Yanny pointed out that James was a prolific entrepreneur long before he met Fred Kayne, the owner of Fortune Fashions, selling his West Coast Choppers brand apparel in his own shop and online. The trial concluded with the verdict in favor of James. When Fortune Fashion Industries asked the judge to quash the jury decision, the judge stated that Fortune Fashions Industries was "not entitled to any proceeds from an unrelated line of clothing that came into being a year after the failed venture."