Demogroups often bear resemblances to corporate companies: demogroups incorporate wordmarks, logos, catchphrases, and slogans for their promotion. It is very important for a demogroup to have good PR, and major groups have dedicated group organisers who are responsible for "managing the group's human resources", i.e. nag the members who slack off. Some groups also treat the recruitment of new members with great care, often applying "trial periods" in which the new member has to prove himself to be worthy. However these practices are often just intentional exaggeration (often tongue-in-cheek), to maintain an "elite" image for the group.