In 1990, Phase I of the Lake Simcoe Environmental Management Strategy (LSEMS) is launched. The Landowner Environmental Assistance Program (LEAP) of the LSEMS provides the technical and financial support landowners need to complete projects to improve local water quality. The outcome is that 16.5 tonnes of phosphorus would be diverted from Lake Simcoe by the year 2000. The plan would also control and reduce cropland and area erosion, install and upgrade manure storage facilities, restrict livestock access to public water courses (such as creeks and rivers), and reforest concerned areas.