Over the next few years, Murdoch gradually established himself as one of the most dynamic media proprietors in Australia, quickly expanding his holdings by acquiring a string of daily and suburban newspapers in most capital cities, including the Sydney afternoon paper, "The Daily Mirror", as well as a small Sydney-based recording company, Festival Records. His acquisition of the "Mirror" proved crucial to his success, allowing him to challenge the dominance of his two main rivals in the Sydney market, the Fairfax Newspapers group, which published the hugely profitable "The Sydney Morning Herald", and the Consolidated Press group, owned by Sir Frank Packer, which published the city's leading tabloid paper, "The Daily Telegraph".