The commune successfully lobbied to change its name from Chamonix to Chamonix-Mont-Blanc in 1916. However, following the loss of its monopoly, the "Compagnie" reformed as an association of local guides, and retained an important role in local society; it provided the services of a friendly society to its members, and in the 20th century many of them were noted mountaineers and popularisers of mountain tourism, notably the novelist Roger Frison-Roche, the first member of the "Compagnie" not to be born in Chamonix.