Jeep re-entered the pickup truck market in early 2019 with the Wrangler-based Jeep Gladiator. Jeep actually considered reviving the Comanche name alongside Gladiator and most commonly , as well as simply using a new name, before deciding on Gladiator, feeling it fits that truck the best; sensitivity to the Native Americans (specifically the Comanche tribe) and much less brand recognition compared to Jeep's decades-long use of "Cherokee" for the Jeep Cherokee and Grand Cherokee also likely played factors. The new Gladiator will serve as a 27-year later replacement for the Comanche.