The network license was approved by the CRTC on July 21, 1972. The group was granted a six-transmitter network in Southern Ontario, stretching from Windsor to Ottawa. They had also sought a seventh transmitter in Maxville that could reach Montreal, but were turned down because of a CRTC moratorium on new stations in the Montreal market. The transmitters would all be fed from a central studio in Toronto. The group promised a high level of Canadian content and agreed not to accept local advertising.