The 157-page "Moonstone edition" of the book was first put on display prior to bidding on 26 November in New York and on 9 December in London. The book was auctioned 13 December 2007, at Sotheby's in London. The starting price was £30,000 ($62,000, €46,000), and originally it was expected to sell for approximately £50,000 ($103,000, €80,000). The closing bid far exceeded all prior projections, as ultimately the book was purchased by a representative from London fine art dealers Hazlitt Gooden and Fox on behalf of Amazon, for a total of £1.95 million ($3.98 million, €2.28 million). This was the highest purchase price for a modern literary manuscript at that date. The money earned at auction later was donated by Rowling to The Children's Voice charity campaign.