Chrysler's experience with the Rootes empire appears to have been unhappy. Models were abandoned over the next few years while they tried to build a single brand from the best models of each of the company's components. For management, "best" typically meant "cheapest to produce," which was at odds with the former higher-quality Rootes philosophy. Brand loyalty began to erode, and was greatly damaged when they decided to drop former marques and start calling everything a Chrysler. The Tiger was dropped in 1967 after an abortive attempt to fit it with a Chrysler engine, and the Hillman Imp–derived Stiletto disappeared in 1972.