During its time as KJMZ, on-air personality Russ Parr got his start in the radio business before going to Washington, D.C. to host a syndicated morning show, which, at one time, aired on KBFB. In 1995, Granum Communications bought KJMZ and KOAI. Granum tweaked KJMZ's format to adult R&B hits of the last two decades (Urban AC) and renamed the station KRBV, V100 on September 1, 1995. The KJMZ call letters were picked up by a station in Las Vegas (now KMXB).