On the other hand, "Pro Wrestling Torch" editor Wade Keller wrote that Sting was a "valuable player during "Nitro"s peak years", but not a "consistent draw for WCW". Keller said Sting coasted on "natural charisma and athletic ability", but also chided WCW, where Sting observed "incompetence and political decision-making", and "was never challenged to be better than he was because he didn't have much competition". Fin Martin of "Power Slam" also felt that Sting's box office successes in WCW were sporadic. Martin said Sting "did not grow into the champion's role", but allowed that his prospects as franchise player were damaged by the "story lines and booking techniques" and the "list of contenders". Wrestling journalist Dave Meltzer claimed that Sting was not a formidable draw, although this assertion was disputed by Sting's former WCW colleague Steve Austin. Dave Scherer of "PWInsider" wrote that Sting "didn't draw huge", but is nevertheless an "all-time great".