Just recently, marketers have picked up the LGBT demographic. With a spike in same-sex marriage in 2014, marketers are figuring out new ways to tie in a person's sexual orientation to a product being sold. In efforts to attract members of the LGBT community to their products, market researchers are developing marketing methods that reach these new families. Advertising history has shown that when marketing to the family, it was always the wife, the husband, and the children. But today, that is not necessarily the case. There could be families of two fathers or two mothers with one child or six children. Breaking away from the traditional family setting, marketing researchers notice the need to recognize these different family configurations.