On November 28, 2007, WKTU announced that it had dropped Whoopi's morning show. According to station management, the reason was due to Goldberg's duties on "The View", although it may also have to do with the show's ratings. Her show continued to air in syndication through Premiere Radio Networks until April 18, 2008, when she called it quits. Cubby Bryant, who served as Goldberg's sidekick, left the syndicated show and returned to WKTU in January 2008 to host his own morning show.