On 15 June 2016, it was announced that following the termination of Jarrold as the stand's sponsor, the stand would revert to its historical name of the South Stand. Irish coffee company The Galway Roast were announced as the stand's new sponsors, which would be officially called The South Stand sponsored by The Galway Roast. On 2 November 2016, the club announced that the sponsorship deal with The Galway Roast had been terminated and the stand would once again simply be known as The South Stand.