On May 23, 1994, as part of a broad deal that also saw News Corporation acquire a 20% equity interest in the company, New World Communications signed a long-term agreement to affiliate its nine CBS-, ABC- or NBC-affiliated television stations with Fox, which sought to strengthen its affiliate portfolio after the National Football League (NFL) accepted the network's $1.58 billion bid for the television rights to the National Football Conference (NFC) – a four-year contract that began with the 1994 NFL season – on December 18, 1993. WAGA-TV was among the stations involved in the Fox agreement, which also initially included four of New World's other existing CBS-affiliated stations — WITI-TV, WJBK-TV, WJW-TV and WTVT — and four additional stations — CBS affiliate KSAZ-TV in Phoenix, ABC affiliates WBRC-TV in Birmingham and WGHP in High Point, North Carolina, and NBC affiliate WDAF-TV in Kansas City, Missouri — that were part of New World's concurrent $360-million acquisition of Great American Communications's television properties. (The agreement would subsequently be amended to include four additional stations that New World acquired later that month from Argyle Television Holdings.) At the time, Fox's owned-and-operated and affiliate stations were mostly UHF outlets that had limited to no prior history as major network affiliates, among them its existing Atlanta outlet, WATL-TV (channel 36, now a MyNetworkTV affiliate), which the network's Fox Television Stations unit had acquired from Renaissance Broadcasting (during its acquisition of then-WATL parent Chase Broadcasting) in 1993. Although the network already owned WATL and was in the midst of planning to launch a local news department for channel 36, Fox found the prospect to having its programming carried on a VHF station too much to resist, considering that WAGA had a stronger market position and a long-respected local news operation. (At the time, channel 5 placed second, behind WSB-TV, in total day and news viewership.) As a result, Fox decided to include WAGA in the affiliation agreement with New World and have Fox Television Stations sell WATL.