At a time—the late 1920s and '30s—when rising Nazi leader Adolf Hitler was using propaganda to spread his virulently anti-Jewish philosophy, Ross was seen by American Jews as one of their greatest advocates. He represented the concept of Jews finally fighting back. Idolized and respected by all Americans, Ross showed that Jews could thrive in their new country. He made his stand against Hitler and Nazi Germany a public one. He knew that by winning boxing matches, he was displaying a new kind of strength for Jews. He also understood that Americans loved their sports heroes and if Jews wanted to be embraced in the U.S. they would have to assume such places in society. Though Ross had lost faith in religion, he openly embraced his role as a leader of his people.