Rua Kenana Hepetipa or Rua Kēnana Hepetipa (1869 – 20 February 1937) was a Māori prophet, faith healer and land rights activist. He called himself Te Mihaia Hou, the New Messiah, and claimed to be Te Kooti Arikirangi's successor Hepetipa (Hephzibah) who would reclaim Tūhoe land that had been lost to Pākehā ownership. Rua's beliefs split the Ringatū Church, which Te Kooti had founded in around 1866/1868. In 1907 Rua formed a non-violent religious community at Maungapōhatu, the sacred mountain of Ngāi Tūhoe, in the Urewera. By 1900, Maungapōhatu was one of the few areas that had not been investigated by the Native Land Court. The community, also known as New Jerusalem, included a farming co-operative and a savings bank. Many Pākehā believed the community was subversive and saw Rua as a disruptive influence.