By this time, the project’s principal members had moved on to other projects, and their newfound mainstream success came as a surprise. For the music industry, its success was also unexpected; Paoletta viewed it one of "2004's biggest surprises." Kiewel was initially convinced the album could sell between 10–20,000 copies, though Tamborello "scoffed" at the idea. It became Sub Pop's second biggest-selling album in their history, second only to Nirvana's "Bleach", which was released in 1989. The RIAA certified "Give Up" gold in February 2005; that month, the band released a third and final single from the LP, "We Will Become Silhouettes", backed with a new song, "Be Still My Heart". The single charted best in Canada, where as a double A-side single the songs reached number seven on the national charts. Domestically, it was a mild crossover hit, peaking at number 82 on the "Billboard" Hot 100 in early 2005. Sub Pop tapped "Napoleon Dynamite" director Jared Hess to helm the song's music video. Both clips for "Give Up" attracted rotation on the Fuse network and MTV2's "Subterranean".