"Record" conducted a survey in 1991 of both general readers, and of ministers and teachers who were mailed surveys individually. The weekly circulation was 25,500 at that time. 60% of the general reader respondents were 50 years or older. These reported their top three reasons for reading the "Record", out of a choice of 10, as "1. To be informed about the church's activities in the South Pacific Division (55.3 per cent). 2. To be spiritually uplifted (36.3 per cent). 3. To gain insights into practical Christianity (35.2 percent)."