The company's finances had taken a downturn since the financial crisis and its expansion ventures had failed, it also marked the beginning of a consistent streak of net annual losses. In March 2011, NDTV Lifestyle (subsidiary operating NDTV Good Times) was converted into a joint venture with the sale of 49% of the company's stake to Astro. The stake sale of NDTV Lifestyle resulted in the net valuation of the subsidiary to be US$80 million. And in October, the joint venture MetroNation Chennai which operated the channel NDTV Hindu was bought out by the Tamil language daily newspaper, "Dina Thanthi" for a sum of . The joint venture had incurred a net loss of in two years of its operation. In 2015, the business news channel NDTV Profit became a hybrid channel featuring both business news programs during day and entertainment programs under the name NDTV Prime on weekends and after 6pm.