In 2000, Cloud Boards was then rebranded for a more general audience. Limitations in what organizations could register prevented private individuals from registering vanity or custom domains. Breslin had previously been unsuccessful in registering the domain "cloud.ie" with the Irish domain registry. Murphy entered a bet with Breslin that he could successfully register a domain for a rebranded web forum. Murphy renamed his company Spin Solutions to Boards for a day in order to trick the system, registered the paperwork with the Irish domain registrar for boards.ie, and was granted the domain.