Since the 1960s, Chapala has been frequented by both Mexican and international tourists. Among the area's cultural attractions is mariachi music, which originated in the state of Jalisco. While many fine mariachi bands have been based in Chapala, the most famous groups are based in larger cities nearby. The most famous mariachi in Mexico is Mariachi Vargas de Tecalitlán, founded in the late 19th century in the southern Jalisco city of Tecalitlán, but now based in Mexico City. Although mariachi music is believed to have originated in the town of Cocula, the greatest concentration of mariachis can be found in the city of Guadalajara, located about 30 miles north of Chapala; it is considered the city that most epitomizes the external concept of Mexico propagated by the international mass media (characterized by "charros", tequila, sombreros, and mariachis). A worldwide mariachi festival is held there each fall, mariachis from throughout the world (including Europe and Asia) regularly participate.