In order to secure more professional oversight for the station, The LION 90.7fm attempted the following year to create a mutually beneficial partnership with Penn State's College of Communications. The University agreed to create such a relationship, and the office of Student Affairs and the College of Communications each offered to pay half of the salary for a faculty adviser, which the new station had lacked since its inception. The relationship deteriorated rapidly. Jeff Brown, the faculty adviser, quickly moved to promote the agenda of the College of Communications - to create an exclusively co-curricular experience - without regard to the station's stated goals or charter as an extracurricular club in Student Affairs.