"Rose" was first broadcast in the United Kingdom on 26 March 2005 on BBC One, and was the first Doctor Who episode to air since the Doctor Who television film in 1996. Unofficial overnight viewing figures from the Broadcasters' Audience Research Board showed that the episode attracted an average of 9.9 million viewers — 43.2% of the available television audience — over the course of the evening. At its peak, it had 10.5 million viewers, a 44.3% share. The final figure for the episode, including video recordings watched within a week of transmission, was 10.81 million, third for BBC One that week and seventh across all channels. In some regions, the first few minutes of the original BBC broadcast of this episode on 26 March were marred by the accidental mixing of a few seconds of sound from Graham Norton hosting "Strictly Dance Fever".