The Official "Star Wars" Fan Film Awards is an annual contest put forth by Lucasfilm and AtomFilms to showcase and acknowledge the growing genre of fan films made by, for, and about fans of the "Star Wars" saga. The inaugural contest in 2002 was the first time Lucasfilm had officially sanctioned the genre. In 2007, the contest was renamed the "Star Wars" Fan Movie Challenge. In 2012, Lucasfilm announced that the contest was being discontinued, and that the company was looking for "new ways for fans to share their creativity".