Having installed a critical mass of brewing capacity in China, Indonesia and Vietnam, the new management decided to continue the company's investments in these areas, aggressively focusing on brand and volume building initiatives, most especially in China. SMC revamped the selling and distribution organization resulting in higher distribution efficiency, improved coverage of key accounts, greater pricing stability and reduced overall costs. In China, the company chose to focus on growth markets while still reaching close to 30 cities. Where in the past, it had primarily concentrated on the premium market it then aggressively pushed its medium and low-end brands.