Before Mary Pickford, the public used to call Florence Lawrence the "Biograph girl". In 1910, Lawrence was lured away from Biograph by Carl Laemmle when he started the Independent Motion Picture Company (IMP). Laemmle wanted Lawrence to be his star attraction, so he offered her more money (US$250 per week ()) and marquee billing, something Biograph did not allow. She signed on; with the release of her first IMP film, "The Broken Oath" (1910), she became the first film star to receive billing on the credits of her film. From then on, actors received billing on film. Also originating during that time was the system of billing above and below the title, to delineate the status of the players. Big stars such as Pickford, Fairbanks, and Chaplin were billed above the title, while lesser stars and supporting players were billed below the title.