Arthur Morton Godfrey (August 31, 1903 – March 16, 1983) was an American radio and television broadcaster and entertainer who was sometimes introduced by his nickname The Old Redhead. The infamous on-air firing of cast member Julius LaRosa (the LaRosa incident) tainted his down-to-earth image and resulted in a marked decline in his popularity which he was never able to regain. At the peak of his success in the mid-1950s, Godfrey headed two CBS-TV weekly series and a daily 90-minute television mid-morning program, but his presence had been reduced by the early 1960s to hosting the occasional television special and his daily network radio show, which ended in 1972.