Under Cox ownership, a number of significant changes began to occur within WFXT's news department. On November 13, 2014, Doug Goudie, who was well known for his commentary segments during the station's morning show, was released from the station; he stated that his presence did not align with Cox's "philosophy", since they "aren't big on opinions." The removal of "V.B." came as part of a retooling of the "Morning News" into a conventional newscast, rather than a morning show emphasizing light talk and interview segments (such as Goudie's "Heavy Hitters"). The station restored the weekend morning newscasts in September 2015. The station would also focus less on hard news in favor of a slightly softer format with an abundance of human interest stories, which the station's website termed as "uplifting" stories.