A successor with essentially the same format, "Braden's Week", appeared when he transferred to the BBC from 1967 to 1972. This show was cancelled when he advertised margarine on the BBC's commercial rival ITV; the BBC felt this was inconsistent with his role as the consumers' spokesman. Esther Rantzen, one of the researcher/presenters, went on to front a similar consumer-focused show, "That's Life!". In 1974, Braden also hosted a short-lived Canadian edition of "The Braden Beat" for Canada's fledgling Global Television Network.