Culbertson was a brilliant publicist; he played several famous challenge matches and won them all. Two were played in the U.S., against s led by Sidney Lenz in 1931–32 (the so-called "Bridge Battle of the Century") and by P. Hal Sims in 1935, the latter between the married couples Culbertson and Sims. Four matches were played in England, against Walter Buller's team in 1930, against "Pops" Beasley's team in 1930 and 1933, and against Col. George Walshe's team in 1934. These matches were typically accompanied by noteworthy publicity in newspapers, on radio and on cinema newsreels, and the hands became the subject of intense discussion on bidding methods.