In early 1999, Bischoff promoted Kevin Nash to head booker. Despite Goldberg drawing at the box office and doing three shows in December/January that did nearly a $1,000,000 gate, the decision was made to end Goldberg's undefeated streak and put the belt on Nash. On the January 4 "Nitro", at the Georgia Dome, Nash dropped the title to Hogan in a match that became known as the Fingerpoke of Doom, and the nWo was rebranded. By March ratings began dropping, and WCW began experiencing an endless streak of ratings losses.