Avalon launched a pre-school children's line in 1963 with four games, "Imagination", "What Time Is It?", "Doll House" and "Trucks, Trains, Boats & Planes", which flopped. Roberts gave up and planned to file bankruptcy on .p7 Instead his creditors, Monarch Office Services and J.E. Smith & Co. interceded and took over. Monarch had printed all but the boxes, which were done by J.E. Smith. The company was reorganized by retaining only one staff member, Shaw, moved, cut costs and appointed J.E. Sparling as president.p7,8 In 1964, AH set a two-game per year release schedule.5-8