In 2011, another former President & General Manager, Brandon W. Peach, was elected to head the Alumni Interest Group. During his tenure the name of the group changed to the Penn State Media Association, while its mission expanded beyond traditional broadcasting to foster "relationships across the Penn State community for the purpose of connecting students, alumni, professors, and friends passionate about creating and promoting a more robust cultural environment through media." Specifically, the Penn State Media Association re-imagined its role in order to "support a diversity of student media endeavors, and relatedly, to promote a holistic approach to supporting student media that recognizes the interdisciplinary nature of contemporary media."