While he was struggling with the NEB, Clive Sinclair turned to a "corporate lifeboat" in the shape of an existing corporate shell under his exclusive control – a company called Ablesdeal Ltd, which he had established in 1973 and later renamed Science of Cambridge. It became a vehicle through which he could pursue his own projects, free of the interference of the NEB. Despite his later success in the field, Sinclair saw computers as merely a means to an end. As he told the "Sunday Times" in April 1985, "We only got involved in computers in order to fund the rest of the business", specifically the development of the ultimately unsuccessful TV80 pocket television and C5 electric vehicle. In an interview with "Practical Computing", Sinclair explained: