DCPI moved to address three issues for all franchises, expanding the audience, category expansion & product development and direct-to-consumer. With Marvel and Star Wars, DCPI planned to push into the female audience. With Star Wars, DCPI partnered with Lucasfilm Animation for "Star Wars Forces of Destiny" which features female characters, premieres on DCPI's Disney YouTube channel and supported by apparel, books and toys including a new product type, "adventure figures". DCPI has worked on aging up Minnie Mouse by working with several designers for product appealing to adults and young adults for primary the fashion field. With Ashley Eckstein's Her Universe, Disney Consumer had already work with on expanding Star Wars and Marvel products to girls and women. Now Her Universe is working on a Disney co-branded "athleisure" line for both sexes and Disney Princess.