In 2007, Mini Cooper initiated an online marketing campaign to promote their new line of vehicles. The campaign consisted of six webisodes that were each four minutes in duration. Each week a new webisode went up on sites like YouTube. The series was a spoof on the retro television show, "Starsky & Hutch" and was titled "Hammer & Coop." The series told the story of a 1970s based character named Hammer and his car named Coop, while highlighting the improvement of new Mini Cooper's interior.