The original face of the brand was model Kelly Gray, the daughter of the founders. Following Gray, supermodel Gisele Bündchen became the new face of St. John in 2005. Beginning in 2005, Angelina Jolie became the face and spokeswoman for St. John. The campaigns were all shot by Mario Testino. In 2010, St. John announced that they were replacing Jolie with British supermodel and musician Karen Elson after her three-year campaign as the face of the company, because Jolie's fame had "overshadowed the brand." In 2011, Kate Winslet was named the face of St John, a position she continues to hold as of 2015.