In 1952, Bruno Landesberg immigrated from Romania and began working in the accounting department at Rafael. After a few years, he began working in sales at the Kadima Chemicals Corporation, a cleaning products manufacturer. In 1959, Landesberg took advantage of a takeover of 'Kadima' to purchase the distribution line and founded the Southern Marketing Company. The first year, the company distributed products of Vitco Fertilizers. A year later, Landesberg decided to begin independent production and started pioneering a brand that would include all of his products under one name. The first Sano product was toilet bowl scouring powder.