Focalism (or the "focusing illusion") occurs when people focus too much on certain details of an event, ignoring other factors. Research suggests that people have a tendency to exaggerate aspects of life when focusing their attention on it. A well-known example originates from a paper by Kahneman and Schkade, who coined the term "focusing illusion" in 1998. They found that although people tended to believe that someone from the Midwest would be more satisfied if they lived in California, results showed equal levels of life satisfaction in residents of both regions. In this case, concentrating on the easily observed difference in weather bore more weight in predicting satisfaction than other factors. There are many other factors that could have contributed to the desire to move to the Midwest but the focal point for their decisions was weather. Various studies have attempted to "defocus" participants, meaning instead of focusing on that one factor they tried to make the participants think of other factors or to look at the situation in a different lens. There were mixed results dependent upon methods used. One successful study asked people to imagine how happy a winner of the lottery and a recently diagnosed HIV patient would be. The researchers were able to reduce the amount of focalism