"Sun Mad’s" warm palette expresses feelings of anger; also, Hernández's appropriation of the popular Sun Maid emblem emphasizes the damage being done to her community. Specifically, the scarlet red background and yellow/white print catch the viewer’s attention. Because red and yellow are primary colors, placing a pronounced, yellow logo in front of a red background makes it stand out. Thus, this brings attention to Hernández's use of wordplay where she printed “Sun mad” instead of the well-known Sun Maid label. Similarly, the white words below the yellow “Sun mad” logo stand out against the red background because of their neutral color. Hence, the news of the use of pesticides on staple foods is subtle yet explicit because viewers learn that they are being harmed. Likewise, by placing the white skeletal woman in the center and in front of the contrasting red background makes her the focal point of the screen print. Moreover, the replacement of the Sun Maid with a skeletal figure surprises viewers in the way that “this figure is turned against itself to comment on the corporate use of the female body to sell commodities.” In various societies, women are seen as innocent, maternal, and trustworthy, so appropriating the youthful, beautiful Sun-Maid and replacing her with a skeleton signifies how the Sun-Maid company has deceived members of Hernández's community. Furthermore, Hernández's skeleton exemplifies the deadly use of pesticides and its harmful effects on consumers.