Keothavong announced her retirement on 24 July 2013. After that, she became a member of BT Sport's tennis coverage team, alongside Martina Navratilova and fellow British ex-number one Sam Smith. In 2017, Keothavong became Fed Cup captain for Great Britain, leading the team to win all four ties played in the Europe/Africa Zone Group I. She continued as captain for the 2018 and 2019 Fed Cup, winning promotion in April 2019 to World Group II for the first time in 26 years.