In 1934, the Reeds purchased a former dairy farm on the Yarra River at Heidelberg, Victoria, now Bulleen, which became known as "Heide". They were both interested in many forms of art, including jazz, poetry, and writers. The couple hosted a variety of artists, for whom Reed would cook. According to Andrew Stephens, talented artists at Heide "helped shape Australian art from the 1930s on". The Reeds lived on the property until their deaths in 1981, a short time after the property had become the Heide Museum of Modern Art.