In his first months, Plotkin published a sprinkling of edgier stories, which both stirred controversy while helping garner attention far beyond West Marin. Subjects included a local rapist, a body found by a mushroomer, and a satanic gathering near Point Reyes with a picture of a young woman biting into a severed goat head. Such stories, and the editorial sensibility behind them, led to angry letters from some readers, but also to profiles in the "San Francisco Chronicle", "Los Angeles Times" and "New York Times". In June 2006, Plotkin wrote editorial apologies for two items: a photo of young teens dancing in a manner that some saw as suggestive and for coverage that seemed to dismiss efforts by local merchants to encourage local shopping. The latter resulted in several merchants refusing to sell the next issue.