Even though some of the song's lyrics and West's language were contentious, Macy's was delighted by the message of the music video. They were also assured that any objectionable language would be edited out from the broadcast. Macy's spokesperson Elina Kazan stated, "We moved Heaven and Earth to make it happen; we’ve been immortalized in movies, but never before in a video. We really rallied the entire Herald Square store. We called it "Operation Video Shoot"." Additionally, Kazan elaborated, "we had an MTV crew filming a 'behind the scenes' of the video, so next thing we knew, it was Lights, Camera, Action! in our furniture department." Kazan enjoyed the star power that was visited upon the department store by the two musicians. She described West as "a real gentleman" and in regards to Levine, "So you have this guy who’s this heartthrob to all of the female employees, and he’s standing there in the lingerie department. It's Adam Levine, surrounded by bras! It was a surreal experience." Sharing similar sentiments, Levine described the shoot as "an experience, culturally — and being there doing what we were doing was just so fun. It's inspirational to push yourself past what you're used to. It's nice to be a little bit uncomfortable if it can yield more interesting, unique results." However, West changed his mind less than two weeks to prior to the video's due date at MTV. When the release date for the single was pulled forward to November 8, he decided to drop the Christmas-themed music video. West dismissed Michael Gondry and chose to contact a different type of filmmaker: animator Bill Plympton. Gondry claims that West shot a second video because he was overwhelmed by his indecision regarding the first. The director said that even though West was not happy with the results, the two remain fans of each other, remarking, "His music is amazing." West would eventually send a message to Michael Gondry expressing how much now loves his music video.