Prior to December 1996, Disney Direct Marketing had sold the Playclothes catalog as they did not support the Disney brand. At that time, DDM had a in-house Kansas City telemarketing center and a warehouse in Memphis. In December 1996, DDM's HQ was moved from New York City to the main Disney campus in Burbank, California. Due to the relocation, the unit needed to restaff. Donna Bhatia was hired then as Disney Direct Marketing as vice president of marketing and new business development and was involved in the restaffing adding another 4 hours to her work day. The company added its first services then with the Pooh Gram 1-800 gift service.