In 1991, Bischoff joined World Championship Wrestling (WCW) as a C-show announcer, debuting at The Great American Bash. As an announcer, Bischoff reported to producer Tony Schiavone and WCW's Vice President of Broadcasting, Jim Ross. In 1993, after WCW Vice President of Wrestling Operations Bill Watts resigned from the company, Bischoff went to TBS executive and WCW President Bill Shaw and WCW Executive Vice President Bob Dhue to apply for the job of Executive Producer. Ross and Schiavone seemed to be the two top candidates, however, Bischoff was hired in Watts' place. Schiavone remained a producer and commentator until the company's demise, but Ross was granted his release from WCW and went to work for the WWF. Initially, Bischoff and Dhue worked together as partners, but frequently clashed over the direction of the company.