"Playboy" encourages potential Playmates to send photos with "girl next door" appeal for consideration; others may submit photos of Playmate candidates, and may be eligible for a finder's fee if their model is selected. In addition, "casting calls" are held regularly in major US cities to offer opportunities for women to test for "Playboy". Until just prior to the death of Hugh Hefner, he personally selected each Playmate of the Month and every Playmate of the Year, taking into account an annual readers' poll.