In 1971 she was invited to represent Britain at the Norfolk International Azalea Festival in Virginia, established in 1953 after NATO's Allied command was established there. Each year a NATO country is honoured, and invited to send a beautiful "Azalea Queen" as its ambassador. Churchill refused to go, indicating in a letter she believed in the goals of the peace movement, and was horrified by the Vietnam War. Chased through London by a surprised press, she left instead for rural Somerset, where she helped lead the first full-scale incarnation of the Glastonbury Festival with Andrew Kerr, Thomas Crimble, Michael Eavis and many others.