The channel launched with a three-dimensional logo of the numeral two. The previous idents were produced in part by Amanda Dennis (known for her work on "Australia Wide", and "Good Game"), and were used in some form since the channel's launch, until the 2008 rebrand. The channel's original slogan was ""More Choice, More Often"". All promos featured the "Big 2" placed in famous, and iconic Australian locations, such as Port Jackson, the Melbourne Exhibition and Convention Centre and the Northern Territory. The "Big 2" was somewhat similar to the on air mascot of BBC Two in appearance. ABC2's logo was modified for the promotion of the channels launch, and for various sporting events, notably the channel's launch, where the logo appeared under-construction, and during the promotion of Australians Women's Netball where it took on the appearance of a netball.