In October 1929, WTOC signed on as the first broadcasting station in the Savannah area. It was an enterprise of the civic group Junior Board of Trade that was the forerunner of the Savannah Jaycees. WTOC broadcast on 1260 kilocycles with 500 watts day and night, non-directional. Later, the power increased to 1,000 watts daytime, finally settling on 5,000 watts day and 1,000 watts at night. With the NARBA nationwide frequency shift in 1941, the station moved to 1290 kHz. Shortly thereafter, a four tower array was built in Garden City, and power increased to 5,000 watts at night using a directional antenna.