Old Speckled Hen's advertising was originated by (now defunct) Saatchi Group agency, RPG in 1987. Terry Symonds, head of RPG Design, designed the new label which was based on the MG Octagon to show the link between MG and Morland. After having researched the brand, he discovered that landlords were often asked about the name, so he suggested carrying a label on the reverse of the bottle, that would tell the story. Terry and his team were responsible for rebranding bitter as 1711 (the year of Morland's foundation) and best bitter as 'Old Masters' (a nod to George Morland - a renowned artist and painter). RPG Design also created a new identity to be carried through pub fascias, vehicle livery etc.