To introduce its New Generation tractors to all of its dealers in a single day, Deere & Company chartered aeroplanes to fly more than 5,000 people to Dallas, Texas, on August 30, 1961. Deere & Company put their new tractors on display outside the Cotton Bowl, and inside Neiman Marcus. The day would mark the release of a revolutionary line of farm tractors, with sleek new styling by Henry Dreyfuss, that would soon become the standard all other farm tractors would be measured by. These tractors were the 1010, 2010, 3010 and 4010.