The Temptations learned about the success of "The Way You Do the Things You Do" after returning home to Detroit, Michigan, and hearing nonchalantly from a Motown executive that "oh, you guys got a hit." After reading the number 76 ("with a bullet") listing in "Billboard" magazine, Temptations members Otis Williams and David Ruffin immediately began crying with joy. During this period the group's baritone Paul Williams was still considered the main lead singer; but due to the success of this single, Kendricks would be given the lead on the next two following singles.