In 2013 Jazz FM and their business partners launched the Love Supreme festival, an event featuring a weekend of outdoor jazz and other music played by the station, and the first festival of its type in the UK for more than two decades. The festival had its inaugural weekend at Glynde Place, East Sussex in July 2013, and included performances by Nile Rodgers, Chic, Bryan Ferry, Charles Bradley and others. John Fordham of "The Guardian" gave the festival a positive reception. "By reviving the 1950s tradition of the outdoor Beaulieu jazz festival, promoters Jazz FM and their partners may find they have invented the British jazz world's Glastonbury."