Executive advancement in 2049 is not based on merit or politics alone, rather executives can issue challenges to each other which are held on highways emptied of cars and usually fought to the death, in a fashion similar to "Mad Max", a source cited as inspiration by the author in the acknowledgements of the book. Chris Faulkner gains recognition and small celebrity for a particularly brutal win over a much older and more seasoned member of his firm, from which he is head-hunted by Shorn to join their team. Within the media landscape, business executives have fame on the order of sports stars or movie actors and their driving duels are analysed and covered as sporting events. Chris' wife Carla is also his mechanic, a vital role where an executive's car is the difference between promotion and death. She is not a fan of the way he makes his living, but they have an initially strong relationship.