NDTV Convergence is considered as an international news channel of the company with its output available to audiences outside India. The flagship website of the company ndtv.com, is among the most widely used news sites and has widespread audience reach in India. The company operates a number of separate web portals including one that is managed through a subsidiary called SmartyCooky, which operates the food portal under the designation of NDTV Food. The site also features podcasts of which competes with international brands such as TED and Oprah among the Indian audience. The .in domain for ndtv was noted to have been heavily contested and was acquired at extreme value by the company.