Callinan originally attempted to address declining circulation by focusing on lifestyle content aimed at younger readers; however, this approach alienated the paper's older core audience. The paper responded by reemphasizing national news in the newspaper and creating niche, crowsourced products online for younger audiences. In October 2003, "The Enquirer" began publishing and distributing "CiN Weekly", a free lifestyle magazine aimed at younger readers, to compete against "Cincinnati CityBeat". In 2004, Gannett purchased local magazines "Design" and "Inspire" and increased coverage in "The Kentucky Enquirer". In November 2004, Gannett purchased HomeTown Communications Network, publisher of a daily newspaper and 62 weekly and biweekly newspapers branded "The Community Press" in Ohio and "The Community Recorder" in Kentucky. The Department of Justice cleared the purchase the following March.