Memory inhibition is a critical component of an effective memory system. While some memories are retained for a lifetime, most memories are forgotten. According to evolutionary psychologists, forgetting is adaptive because it facilitates selectivity of rapid, efficient recollection. For example, a person trying to remember where they parked their car would not want to remember every place they have ever parked. In order to remember something, therefore, it is essential not only to activate the relevant information, but also to inhibit irrelevant information.