Wonder Bread began appearing on Canadian grocery shelves and home delivery routes as early as 1927. A product of Northern Bakeries Limited, the bread apparently made its debut in Montreal. In 1928, Northern Bakeries Limited registered the "Wonder" trademark with the Canadian Intellectual Property Office. Two years later, Wonder arrived in Toronto, baked by Nasmiths Limited. Newspaper ads proclaimed "Great news for the people of Toronto – it's here at last – the delicious Wonder Bread." Made from unbleached flour and "Slo-Baked," Wonder was said to produce "more slices and thinner slices" when cut, yet would not crumble. By 1934, "Sliced Wonder," an early version of sliced bread, was being promoted by the Ideal Bread Company Limited of Toronto, with no fewer "than 26 slices in a loaf."