The station first signed on the air on May 29, 1949, as WAFM-TV, originally carrying a limited schedule of local programming. The station began carrying select network programming on July 1, operating as a primary CBS and secondary ABC affiliate; channel 13 began carrying an expanded schedule of programming from ABC and CBS on October 1. It was originally owned by The Voice of Alabama, Inc., along with radio stations WAPI (1070 AM), and WAFM (then at 93.3, now WJOX-FM at 94.5 FM). It is the longest continuously operating television station in Alabama. During the summer of 1949, most programs aired by WAFM-TV aired during the daytime hours, allowing radio electronics and department stores to demonstrate television set receivers to potential customers. In January 1953, the Federal Communications Commission (FCC) approved an application to increase the station's transmitter power from 26,000 to 316,000 watts.