In the fall of 2003, Usher submitted his fourth studio album, "Confessions" (2004), to his record label Arista Records. However, when the singer and the company's then-president L.A. Reid listened to the songs, Reid felt the album lacked a song that had the potential to be released as the album's lead single. In light of this, Usher was told to record a few more tracks, and so he enlisted American rapper-producer Lil Jon to aid in musical production. Lil Jon recalled, "He needed a single. They had 'Burn', 'Burn' was hot, but they needed that first powerful monster. That's when I came in."