In January 2014, Lombardo and Citadel Communications acquired a majority interest in the company. As a result, Citadel took over broadcast operations of SNN. During February 2014, the SNN studio facilities underwent a major remodeling. One month earlier on February 12, SNN debuted a new graphics package. weather graphics were rolled out on February 22. On March 2, the channel debuted a new logo (an "SNN" wordmark with a blue wave underneath) and rebranded as SNN - Suncoast News Network. The following day on March 3 at 5:00 p.m. Eastern, SNN unveiled a new main news set and weather center (the latter of which incorporates the logo previously used under the "SNN Local News 6" brand). The station's image resembles those of Citadel stations WLNE-TV in Providence, Rhode Island and KLKN in Lincoln, Nebraska, who have become sister stations to SNN. It was also the only non-ABC affiliated television station owned by Citadel; in 2019, Citadel sold WLNE and KLKN to Standard Media, with WSNN being the remaining station under Citadel ownership.