Inspired by the famous Ravel Brothers to undertake the British musical genre of pantomime, he created a distinct place for that kind of entertainment in New York City, first at the National Theatre and later at the New Bowery Theatre, of which he was for a time both lessee and manager in partnership with James R. Lingard. Fox continued to surrounded himself with increasingly competent group of comedians and acrobats that included his brother, Charles Kemble Fox, who had become popular as an actor and a pantomime Clown performer. Though often overlooked by the theater critics of the day, Fox’s popularity in burlesque houses could at the time be compared to that of Edwin Booth’s playing "Hamlet", a role that Fox played in a much lighter vein.