Emirates Telecommunication Group Company PJSC (, "Mu'asissat al-'Imārāt lil-'Ittiṣālāt", literally, "Emirates Institute for Communications"), branded trade name Etisalat ( "", literally "communications"), is a multinational Emirati based telecommunications services provider, currently operating in 15 countries across Asia, the Middle East and Africa. As of February 2014, Etisalat is the 14th largest mobile network operator in the world, with a total customer base of more than 167 million. It is the only net provider in UAE. Etisalat was named the most powerful company in the United Arab Emirates by Forbes Middle East in 2012.