In January 1989, John Longo, having by this time established a solid reputation as a successful sales manager, programming and marketing consultant, and a general manager, bought out his fellow partners at Advance Communications and purchased the very station where he began his career 30 years ago under the name of his newly formed company, Longo Media Group. It was a family-owned business in every sense of the word. Longo managed the station and sold airtime, his wife Donna served as the station's business manager, and his adult children, John Paul and Lisa, also sold airtime.