Regular programming began in 1957. WTAS originally meant "We're The Arkie Station", paying homage to the Arcadian Fraternity, to which Brockmeier and Hellriegel belonged. The staff reconsidered its campus-wide influence and WTAS officially became "THE ANCHOR STATION", renamed for the Anchor, Hope's symbol and a reference to the Holy Trinity. As reported in the April 26, 1957 issue of the student newspaper "The Anchor", they had "realized the need of a new radio station to solve a problem which had arisen at the dorm. Due to modern construction methods of using reinforced steel and concrete, almost all outside signals are cut off from (AM) radios." For over 25 years, the station operated from studios in the basement at the southwest corner of Kollen Hall.