"Halo 3" also had marketing tie-ins and promotions. PepsiCo announced a new line of soft drink, a variant of Mountain Dew named Game Fuel, branded with the "Halo 3" logo and the Master Chief. Much of the advertising focused on appealing to the general public, rather than just hardcore fans of the game; for example, some 7-Eleven stores advertised "Halo 3" and sold specialty cups and copies of the game. Gamestation stores in the UK offered a limited edition Master Chief figurine to the first 1000 preorders.