In 1968, Wolf reluctantly re-recorded "Spoonful", along with several of his blues classics in Marshall Chess's attempt at updating Wolf's sound for the burgeoning rock market. Unlike his 1971 "The London Howlin' Wolf Sessions" (Chess LP-60008), on which he was backed by several rock stars, including Eric Clapton, Steve Winwood, Bill Wyman, and Charlie Watts, here he was backed by relatively unknown studio session players. The resulting album, "The Howlin' Wolf Album", with its "comically bombastic" arrangements and instrumentation, was a musical and commercial failure. Wolf offered his assessment in an interview with "Rolling Stone" magazine: "Man ... that stuff's dogshit".