Lawson argued that Hollywood promoted degrading images of women in the first half of the 20th century. He said, "Hollywood treats 'glamour' and sex appeal as the sum-total of woman's personality" and "portraits of women in Hollywood films fall into three general categories: the woman as a criminal or the instigator of crime; the woman as man's enemy, fighting and losing - for she must always lose - in the battle of the sexes; the woman as a `primitive' child, fulfilling the male dream of a totally submissive vehicle of physical pleasure." Lawson also argued that in most U.S. movies, "when a woman succeeds in the world of competition, Hollywood holds that her success is achieved by trickery, deceit, and the amoral use of sexual appeal."