By mid-1967, McGuinn had changed his first name from Jim to Roger as a result of his interest in the Indonesian religion Subud, into which he had been initiated in January 1965. The adoption of a new name was common among followers of the religion and served to signify a spiritual rebirth for the participant. Shortly after McGuinn's name change, the band entered the studio to record the Crosby-penned, non-album single "Lady Friend", which was released on July 13, 1967. The Byrds' biographer Johnny Rogan has described "Lady Friend" as "a work of great maturity" and "the loudest, fastest and rockiest Byrds' single to date." Regardless of its artistic merits, however, the single stalled at a disappointing number 82 on the "Billboard" chart, despite the band making a number of high-profile television appearances to promote the record. Crosby, who had closely overseen the recording of the song, was bitterly disappointed by the single's lack of success and blamed Gary Usher's mixing of the song as a factor in its commercial failure.