On May 4, 2004, Fred Meyer introduced Fred Meyer Rewards, a program that rewards customers for shopping in their stores. To participate, a customer completes a registration form and receives three purple cards (a credit card-sized card and two key tags). When the program was introduced, participating customers received one point for every $5 they spent in a single transaction (transactions totaling under $5 did not receive a point). If a customer earned 100 points (spending at least $500) during a 13-week rewards cycle, they would receive about $5 in rebate vouchers. The rewards mailer also typically included percentage discount coupons on specific items.