In the mid-1990s, Snow's executive producer David Kenneth Eng broadened his artistic horizons and deepened his personal and spiritual roots by establishing a base in Asia. Eng included Snow as part of this expansion, leading the Canadian artist into a new market. As a follow-up to "12 Inches of Snow", Snow recorded his second album "Murder Love" in Jamaica, Canada, and New York. While not a commercial success in North America, the album featured Snow performing with reggae and dancehall legends Ninjaman, Junior Reid, Half Pint, Buju Banton, Beenie Man, Dave Kelly, and Sly and Robbie. The "Anything for You" remix became a club favorite and, according to "Billboard"'s Elena Oumano, made Snow a figure of respect on the Jamaican music scene. Indeed, "Anything For You" became the top-selling single in Jamaica in 1995 and "Si Wi Dem Nuh Know We" also reached the number one slot in Jamaica. "Murder Love" proved to be a popular album in Asia, with the single "Sexy Girl" remaining on Japan's Top Singles chart for 16 weeks, ultimately reaching number one. The success of "Murder Love" allowed Snow to tour Asia and collaborate with Thai rap artist Joey Boy. In 1996, Eng created Dimsum Entertainment, producing Joey Boy's album "Fun, Fun, Fun". Ultimately, Snow performed on the chart-topping Thai single "Fun, Fun, Fun" and appeared in the music video. Joey Boy returned the favor by appearing on Snow's Thai single "Me and Joey". In 2008, Snow also featured Joey Boy on the track "Catch a Kick".