WMTX (100.7 MHz) is a commercial FM radio station in Tampa, Florida, known as "Mix 100.7". It has an adult contemporary radio format and is owned by iHeartMedia, Inc. The station's playlist covers current and recent hits, while stretching back to the 1980s for some songs. For much of November and December, it switches to all-Christmas music. The studios and offices are on Gandy Boulevard in Tampa. WMTX serves as the primary Emergency Alert System station for all of Tampa Bay.