WCSH and WLBZ have branded their news operations as "NEWS CENTER" since the 1970s, even before consolidating. Additionally, both stations featured Frank Gari's "Good News" music package from 1986 until October 22, 2008, when it was dropped (except during winter weather "Storm Center" coverage, as well as some station promos) in favor of standardized music (composed by Rampage Music New York, Inc.) and graphics seen on other Gannett stations. From 2013 to 2018, WCSH and WLBZ utilized Gari Media Group's "This is Home" news music package. In 2018 WCSH, WLBZ and other Tegna stations switched to the "C Clarity" news music package from French sonic branding company Sixième Son.