In July 2009, Conservative Party strategists identified "Holby City woman" as a key voter demographic who may help the party win the 2010 General Election. The "Holby City woman" archetype is modelled on Faye, a female voter in her 30s or 40s, employed in a clinical or clerical position or some other public sector job. She is a swing voter in General Elections, who has voted for the Labour Party in previous elections, though her identification with the Labour Party is not strong. Jonathan Oliver for "The Times" noted that "Faye Morton, the Holby City staff nurse played by Patsy Kensit is just the sort of person that Cameron might now hope to recruit".