WCSC is the local outlet for Atlantic Coast Conference basketball and Southeastern Conference football which have been produced by its parent company since the 1980s. In 2004, Jefferson-Pilot management effectively forced out Warren Peper (who had been with the station since 1974) by offering him only a one-year extension of his contract with no renewal option. The popular anchor, who had handled both news and sports during his time at WCSC, was also the play-by-play announcer for the station's live coverage of college basketball and the Cooper River Bridge Run.