In 1996 Baxter began incorporating the music and look of Elvis Presley into his services. That year, he won the Canadian Showstopper at the Collingwood Elvis Festival. In 1997 he won the Grand Champion of Showstoppers at that same festival. After that year, festival founder Billy Cann was ousted and control given to the town's business groups, a decision which Baxter objected to before Collingwood Town Council. Baxter joined Cann to establish a competing Elvis festival in Orillia and has since refused to return to the Collingwood festival.