Madonna premiered the song at a benefit concert at Madison Square Garden to raise money for medical research for AIDS. She dedicated the song to the memory of her friend, artist Martin Burgoyne. Madonna has since performed the song on three of her world tours. In 1987, during the Who's That Girl World Tour, she performed the song standing motionless in a single spotlight, wearing a black ensemble with tassels, golden tips and ribbing, designed by Marlene Stewart. Two different performances of the song on this tour can be found on the videos: "Who's That Girl: Live in Japan", filmed in Tokyo, Japan, on June 22, 1987, and "", filmed in Turin, Italy, on September 4, 1987.