From its very beginning Hastings Borough Council ran the Theatre. As the years went by and the Theatre continued to run at a loss, the council decided to close the Theatre down. This announcement was met with the fierce opposition from local people and groups rallied round in support of the White Rock. In May 2002 Clear Channel Entertainment, a huge American organisation, took over management of the venue. In December 2005 Clear Channel Entertainment was spun off from the main body of Clear Channel and became Live Nation.