In 1980, Pete Winkelman from Wolverhampton got involved and tried to sign Diamond Head to his new label Media Records. Pete had been a record plugger and knew a lot about the music business. He advised the band to change management and leave Reg and Linda behind but because of Sean's loyalty to his mother, this advice fell on deaf ears. In the end, Diamond Head only agreed to make one single for Pete, a re-recorded version of "Sweet & Innocent" b/w "Streets of Gold", which came out around October 1980.