Around 1910, two Santa Cruz real estate agents, the brothers Frank and David Wilson, purchased and subdivided several of the old 19th century wheat farms. The new lots were long and narrow, normally of , and came with a "poultry unit" that included a kit for a two-bedroom house, and one or two large chicken coops stocked with a flock of 500 or 1,000 hens and roosters. The layout and shape of these lots has left a distinctive mark on the area's subsequent development. A feed mill to serve the area soon followed.