More prominently, growers in Neepawa produce some of the finest and most diverse lilies in the world. As of 2009 over 2,000 kinds of Lily were grown locally. These flowers are shipped directly from Neepawa to many of the major international floral markets. Neepawa proclaims itself the "Lily capital of the world" because of this. Neepawa also attracts a number of tourists throughout the year in part because of the lilies. An estimated 12,000 people visit the Lily Festival and Neepawa each July.