By 1261, the weakening of the Anglo-Norman Lordship had become manifest following a string of military defeats. In the chaotic situation, local Irish lords won back large amounts of land. The invasion by Edward Bruce in 1315–18 at a time of famine weakened the Norman economy. The Black Death arrived in Ireland in 1348. Because most of the English and Norman inhabitants of Ireland lived in towns and villages, the plague hit them far harder than it did the native Irish, who lived in more dispersed rural settlements. After it had passed, Gaelic Irish language and customs came to dominate the country again. The English-controlled area shrank back to the Pale, a fortified area around Dublin. Outside the Pale, the Hiberno-Norman lords intermarried with Gaelic noble families, adopted the Irish language and customs and sided with the Gaelic Irish in political and military conflicts against the Lordship. They became known as the Old English, and in the words of a contemporary English commentator, were "more Irish than the Irish themselves."