Sales were brisk, and the redesign was billed a success, with "Motor Trend" Magazine bestowing Car of the Year status on the entire 1963 Rambler line, including the Ambassador. The marketing formula for the Ambassador generated record sales for the model with buyers favoring more luxury and features as evidenced by the Ambassador 990 models outselling the 880 versions by nearly 2-to-1, while the base 800 model was less popular and had a total of 43 two-door sedans built for the year. The automaker did not have the resources of GM, Ford, and Chrysler, nor the sales volume to spread out its new model tooling and advertising costs over large production volumes; however, Richard Teague "turned these economical cars into smooth, streamlined beauties with tons of options and V-8 pep."