Although the word "hippies" made other isolated appearances in print during the early 1960s, the first use of the term on the West Coast appeared in the article "A New Paradise for Beatniks" (in the "San Francisco Examiner", issue of September 5, 1965) by San Francisco journalist Michael Fallon. In that article, Fallon wrote about the Blue Unicorn Cafe (coffeehouse) (located at 1927 Hayes Street in the Haight-Ashbury district of San Francisco), using the term "hippie" to refer to the new generation of beatniks who had moved from North Beach into the Haight-Ashbury district.