The importance of database journalism was highlighted when the Knight Foundation awarded $1,100,000 to Adrian Holovaty's EveryBlock project, which offers local news at the level of city block, drawing from existing data. The Pulitzer prize received by the St. Petersburg Times' Politifact in April 2009 has been considered a "Color of Money" moment by Aron Pilhofer, head of the New York Times technology team. Referring to Bill Dedman's Pulitzer Prize-winning articles called "The Color of Money," Pilhofer suggested that database journalism has been accepted by the trade and will develop, much like CAR did in the 1980s and 1990s.