There was a threefold goal in its design: to relate the building to the historic context of the site, to create a vibrant new space as the home for the National Cowgirl Museum and Hall of Fame, and to provide expansion possibilities for the Museum as its collections grow. The building's location was part of the Western Heritage Plaza to be formed by the National Cowgirl Museum and Hall of Fame, the Cattle Raisers Museum and the Fort Worth Museum of Science and History. The style of the building is compatible with the nearby Will Rogers Memorial Center. The exterior is constructed with brick and cast stone with Terracotta finials formed in a ‘wild rose’ motif and glazed in vibrant colors. A large painted mural by Richard Haas, bas-relief sculpture panels, and a series of hand-carved cast relief panels show scenes related to the Cowgirl's story and depict thematic messages such as ‘East Meets West’ and ‘Saddle Your Own Horse’ that represent the story told inside the Museum.