West Bromwich Albion own many retail outlets around The Hawthorns, including its Stadium Megastore, its club store in Merry Hill and seasonally a club store in West Bromwich town centre. They also own the former Hawthorns Pub, a Grade II listed building behind the West Stand on the corner of Halfords Lane and the Birmingham Road. This has served as the official club fanzone with licensed bars, live music, fan favourites – such as mascots and children activities – as well as being shared with a high street food outlet. The pub competes with The Vine pub in Roebuck Lane, a popular destination for visiting and home football fans year-round.