In late 2004, with CTV beginning to dominate the ratings, Canwest reorganized its Canadian operations and hired a number of new executives, all formerly of various U.S. media firms, leading to a major overhaul of Global announced in December 2005. The most obvious change was a new logo, replacing the "crescent" with a new "greater than" logo, with the Global wordmark in a new font, that was introduced on February 5, 2006 (coinciding with Global's broadcast of Super Bowl XL). New logos and graphics were designed for news and network promotions, and several newscasts received new timeslots and formats. The crescent, which had been used as a common design element in many Canwest logos, was subsequently removed from other properties owned or sponsored by the company over time.