The anonymity that comes with Internet communication also makes it easier to reveal the "true self". The "true self", as described by McKenna and her colleagues includes the traits a person possesses but is unable to share freely with others. What they do share is the "actual self" which includes traits they do possess and are able to be shown in social settings. The actual self can be easier to present in face to face conversations because a person's true self may not fit societal norms. Disclosing one's "true self" has been shown to create empathetic bonds and aid in forming close relationships.