The third element, smallest at first but growing rapidly after 1870, were the environmentalists who honored nature for its own sake, and rejected the goal of maximizing human benefits. Their leader was John Muir (1838–1914), a widely read author and naturalist and pioneer advocate of preservation of wilderness for its own sake, and founder of the Sierra Club. Muir, based in California, in 1889 started organizing support to preserve the sequoias in the Yosemite Valley; Congress did pass the Yosemite National Park bill (189O). In 1897 President Grover Cleveland created thirteen protected forests but lumber interests had Congress cancel the move. Muir, taking the persona of an Old Testament prophet, crusaded against the lumberman, portraying it as a contest "between landscape righteousness and the devil". A master publicist, Muir's magazine articles, in "Harper's Weekly" (June 5, 1897) and the "Atlantic Monthly" turned the tide of public sentiment. He mobilized public opinion to support Roosevelt's program of setting aside national monuments, national forest reserves, and national parks. However, Muir broke with Roosevelt and especially President William Howard Taft on the Hetch Hetchy dam, which was built in the Yosemite National Park to supply water to San Francisco. Biographer Donald Worster says, "Saving the American soul from a total surrender to materialism was the cause for which he fought."