Phil Hogan was transferred to Hull KR in 1978 for a then world record fee of £35,000. Rovers topped the league for the first time since 1925. In 1979/80, under coach Roger Millward, Hull KR achieved a famous defeat of neighbours Hull, by a margin of 10–5 in the final of the Challenge Cup, at Wembley in front of 95,000 fans. A makeshift sign was left on the A63 (the major westerly road out of Hull) that read "last one out turn the lights off!" due to most of the city travelling to Wembley for the final. Also, a '10–5' bar is now situated inside Craven Park.