In 1920, on February 17, the Vestal Well within the limits of Cross Plains struck oil and Cross Plains became an oil boomtown. Thousands of people arrived in the town looking for oil wealth. New businesses sprang up from scratch and the crime rate increased to match. Cross Plains' population quickly grew from 1,500 to 10,000, it suffered overcrowding, the traffic ruined its unpaved roads and vice crime exploded but it also used its new wealth on civic improvements, including a new school, an ice manufacturing plant, and new hotels. Howard hated the boom and despised the people who came with it. He was already poorly disposed towards oil booms as they were the cause of the constant traveling in his early years but this was aggravated by what he perceived to be the effect oil booms had on towns.