"Cherish" was released as the third single on August 1, 1989. After its release, the song received positive feedback from reviewers, who were surprised by the change of content and the lighter image of Madonna's music, unlike her previous singles from "Like a Prayer" which incorporated themes such as religion and sexuality. It was a commercial success, topping the singles chart in Canada and reaching the top-ten of the charts in Australia, Belgium, Ireland, the United Kingdom and the combined European chart. On the "Billboard" Hot 100, "Cherish" became Madonna's 16th consecutive top-five single, setting a record in the history of the chart. It also featured the b-side, "Supernatural", previously unreleased from the album sessions. Released on October 24, 1989 as the fourth single, "Oh Father" received positive reviews from critics and authors, but commercially was less successful than Madonna's previous singles. In most of the countries where it was released, the song failed to attain top-ten positions, except in Finland, where it peaked at number six. It ended Madonna's string of 16 consecutive top five singles in the United States.