Perhaps the single best remembered part of the Zipper outside auto-enthusiast circles was its appearance as a prize on the TV game show "The Price Is Right". Neither host Bob Barker nor announcer Johnny Olson could keep from giggling when the incredulous contestant asked "What is "that"?" and later "It's a "car"?!" She did win it, and after enthusiastically hugging and kissing Barker, Barker quipped "If you want some affection, just give a lady a three-wheeled vehicle!" According to the show, the Zipper (the hardtop model) cost $3785.