By the early 1970s, the format had changed to easy listening with Frank at the helm. In the 1980s, Ray Ross bought the station and switched the format to oldies. The station also broadcast Elmira Pioneers' minor league and local Little League baseball games, as well as high school football and Elmira College hockey games. Under Ross' ownership, the station's broadcast day expanded to midnight, then to 24 hours a day, but at very low power after sunset. Among personalities on-air during this time were Norm Stull, Chris Sando, Scott Iddings, Jane MacNett, James Wilson, Pam Kauffman, Russ Ross, Ray Smith, Mike Owens, as well as owner Ray Ross. Nationally syndicated programs hosted by Cousin' Brucie and Kasey Kasem were also highlighted on WEHH during the 80's.