The Gutenberg Galaxy: The Making of Typographic Man is a 1962 book by Marshall McLuhan, in which the author analyzes the effects of mass media, especially the printing press, on European culture and human consciousness. It popularized the term "global village", which refers to the idea that mass communication allows a village-like mindset to apply to the entire world; and "Gutenberg Galaxy", which we may regard today to refer to the accumulated body of recorded works of human art and knowledge, especially books.