Due to the lack of a full-signaled Top 40 outlet in the market (KISF's signal was mostly East of the city), KMXV began a slow transition to the format in late 1993 and early 1994, shifting the AC format and personalities over to then-sister KUDL. On March 28, 1994, the change to "Mix 93.3" was complete. In the beginning, KMXV offered a heavily dance-leaning rhythmic Top 40 direction, but by 1996, under the direction of new program director Jon Zellner, it had evolved to a more broad-based mainstream Top 40 approach that, at times, leaned towards adult/modern product. By the Spring of 1997, Zellner led KMXV from 14th (a year earlier) to the #1 ranked radio station in Kansas City, a position it held three other times throughout the late 1990s and early 2000s.