After the release of LabVIEW, the company's future seemed secured. Under Truchard's leadership, NI has seen growth and record revenue in 35 of its 37 years (except 2001 and 2009). With the goal of balancing the success of customers, employees, shareholders, and suppliers, Truchard has led with a conservative, deliberate approach. The company focuses on innovation, growth, and expansion and prizes innovation and entrepreneurship, and has been named as one of the "Fortune" "100 Best Companies to Work For" for fourteen consecutive years (2000–2013).