On May 22, 1957, the station's original owners sold their interest in WTVD to Albany, New York-based Hudson Valley Broadcasting Company, owners of WCDA-TV (now WTEN), to form Capital Cities Television Corporation (predecessor of Capital Cities Communications). Around 1958, WTVD built a tower at its present transmitter site in Auburn to increase its signal coverage for the entire Raleigh-Durham-Fayetteville market; at the time this was the tallest man-made structure in the U.S. That same year, the station first began broadcasting network programs in color, although it would not be until 1966 before the same was true for local programming.