In 2008 Cytter formed a dance company called D.I.E NOW (Dance International Europe Now) consisting of 5 non-professional dancers. Their first production "History in the Making - The True Story of John Webber", which was based on a wide range of influences including Pina Bausch, Samuel Beckett, Disney on Ice, Michael Jackson, Yvonne Rainer and the 1980s dance-floor filler Lambada, went on an international tour and was presented in Tate Modern's Turbine Hall in London, The Kitchen in New York City, Tramway in Glasgow and Hebbel am Ufer in Berlin.