After fifteen issues of "The News", issue #16 (1976) saw the magazine renamed "Fortean Times", which "new title emerged from correspondence between Bob Rickard and Paul Willis" — the two having talked of creating a Fortean version of "The Times" newspaper, "full of weird and wonderful news and read by millions worldwide". Its cover bore the descriptive text "Strange phenomena — curiosities — prodigies — portents — mysteries," while the inside cover kept the 'Fort face' logo from later issues of "The News" but bore the revised legend "A Contemporary Record of Strange Phenomena". Included within was an offer for a "4-colour silk-screened poster" created by Hunt Emerson for this landmark issue. From the start, this new format compounded earlier financial difficulties for Rickard, following on from #14's plea: "we need more subscribers or we die!". ("Fortean Times" issues #16–18 — as "The News" #1–15 before them — were solely edited, published and in large part written & typed by Rickard himself. Even by passing on rising postal and paper costs to the readership — which Rickard constantly reiterates that he is loath to do, the early "Fortean Times" was constantly facing an uphill financial battle.) Early editorials of the new "FT", therefore (in fact beginning with "The News" #15) featured a notification of donations received, naming and thanking the hardcore readership (which included many current and future-contributors) for monies received, which aided the move towards higher production values. With donations helping to offset costs, the price was held at 50p up until issue #20, whereupon the magazine dropped to a quarterly schedule from Spring 1977 (Issue #21) — but raised the page count (and price) to continue producing the same amount of material for the same yearly fee (40pg, 75p ea. or £3/year).