For the larger audience he became known for the radio show "Hassan" at Sveriges Radio and "Knesset" at ZTV. In 1996 he started working in television at TV4 where he presented his own talk show Sen kväll med Luuk. The talk show lasted until 2004. In early 2005 he started presenting "God natt, Sverige" along with his then wife Carina Berg. The show was cancelled after just one season and Luuk left TV4 after that. With the help of Peter Settman Luuk got work at SVT and in late 2007 he presented the show "Videokväll hos Luuk".