Guadalajara and Acapulco were common vacation destinations for gay men and lesbians from Mexico City and, especially, the United States and Canada in the 1980s and 1990s. However, since that time, Puerto Vallarta has developed into Mexico's premier resort town as a sort of satellite gay space for its big sister Guadalajara, much as Fire Island is to New York City and Palm Springs is to Los Angeles. It is now considered the most welcoming and gay-friendly destination in the country, dubbed the "San Francisco of Mexico." Previously quite conservative, the municipal government has become increasingly supportive in recognising and accepting the LGBT tourism segment and in supporting LGBT events such as Vallarta gay pride celebrations which launched in 2013 and is now held annually to coincide with US Memorial Day weekend. It boasts a gay scene, centered in the city's south-side "Zona Romántica", of hotels and resorts as well as many bars, nightclubs and a gay beach on the main shore. Puerto Vallarta has been cited as the number one gay beach destination in Latin America, with city officials claiming a 5% tourism increase in 2013.