Notably during this time, Mediagenic was known to have worked on the early version of a football game that would be the basis for "Joe Montana Football". Sega of America's Michael Katz had been able to get Sega to pay Mediagenic around early 1990 to develop this into the branded version after securing the rights to Joe Montana's name, but was unaware of internal troubles that had been going on within the company, which had left the state of the game mostly unfinished. Katz and Sega were forced to take the incomplete game to Electronic Arts, which had been developing its own "John Madden Football" series for personal computers, to complete the game.