"Marvin the Martian in 3D" opened in December 1997 at the Roxy Theatre as the world's first animated 3D film and on Boxing Day, 26 December, Looney Tunes Land reopened as Looney Tunes Village with several new rides. Boxing Day 1998 saw the opening of the Wild Wild West (now Wild West Falls Adventure Ride). The flume ride by Hopkins Rides was at the time the largest single ride investment in Australia and featured an artificial mountain that was approximately wide and tall. Originally to be called Rio Bravo after the 1959 Western film of the same name, the ride was renamed to tie-in with the 1999 film "Wild Wild West". In their annual report, Village identified Wild Wild West as a crowd-pleaser and credited it with the attendance spike that year.