Murdoch's desire for dominant cross-media ownership manifested in early 1961 when he bought an ailing Australian record label, Festival Records, and within a few years it had become the leading local recording company . He also bought a television station in Wollongong, New South Wales, hoping to use it to break into the Sydney television market, but found himself frustrated by Australia's cross-media ownership laws, which prevented him from owning both a major newspaper and television station in the same city. Since then he has consistently lobbied, both personally and through his papers, to have these laws changed in his favour. This occurred in 2006 when the Liberal-National Coalition Government, having gained control of both houses of the Australian Parliament, introduced reforms to cross-media ownership and foreign media ownership laws. The laws came into effect in early 2007, with further changes in 2017 abolishing 'two out of three' restrictions that had previously prevented news companies from owning newspaper, radio, and television services within the same city.