In 2013, PPA announced their newest benefit, PPAedu, a customized online educational platform. PPAedu started with 170 educational videos and now has over 300 HD videos available to stream 24/7. The videos are tailored to each member's needs based on their responses to a "self-assessment" quiz also available on the PPAedu website. "A common request from our members was more education," said Scott Kurkian, PPA's CFO. "So we came up with the idea to bring them a personalized education platform that really targets their specific needs and helps them get grow their studios in particular and their craft in general. The PPAedu instructors are renowned photographers and they're sharing tips and secrets to benefit the industry. That's what PPAedu is for, and that's why PPA exists."