Two players competed in the main game, which consisted of four rounds. At the beginning of each round, a piece of merchandise was shown (which was also offered to viewers watching at home via an 800 number) and three scrambled words that pertained to that item, each between six and eight letters in length. They were then asked a series of toss-up questions in a related category (for example, if the item offered was a man's watch, the category would be "Famous Men").