By 2011 the Calgary Herald newsroom was remodelled to enable teams to work on Herald's websites, social media platforms such as Twitter as advertising revenue migrated from printed to digital media. The "Calgary Herald"— like Postmedia's 45 other metropolitan and community— was struggling financially. Postmedia's print circulation and advertising sales which accounted for 90 percent of its revenue declined; their debt load was heavy and they were forced to aggressively cut costs. In spite of the digital innovations at the "Calgary Herald"— where staff did not have the protection of a union— there were even deeper job cuts. Postmedia met with union-resistance at its other papers.