The town formerly had an Australian rules football team nicknamed ‘The Bloods’ competing in the Omeo & District Football League (ODFL), as well as an affiliated netball team competing in the associated netball competition. They fielded senior and junior football teams, and senior, junior and midget netball teams. The Benambra colours were red and white. Benambra football jumpers consisted of a red vee on a white background, essentially the design of what was once the South Melbourne VFL football club, and now the Sydney Swans AFL club. The netball club wore a white top with red skirt.