More companies licensed the Mickey Mouse image. General Foods did so for one year and made $1.5 million on the Post Toasties cereal box. Mickey was the first licensed character on such a product. Clashes with other companies weren't unavoidable, though. Disney filed suit on July 31 against the United Biscuit Company of America, Sawyer Biscuit Company, and the Chicago Carton Company for unauthorized use of Disney characters for animal crackers which lasted for four months and ended in Disney's favor.