Article 5 applies to contracts for the supply of goods or services to a consumer for a non-commercial purpose, or to a contract for the provision of credit for that object. Although Article 3 gives the parties a free choice of law, this choice cannot deprive the consumer of any protections available under the mandatory law of the country in which he has his habitual residence if the consumer was responding to advertising material or a specific invitation and makes the agreement in that country, or if the other party or his agent received the consumer's order in that country, or if the contract is for the sale of goods and the consumer travelled from that country to another country and there gave his order, provided that the consumer's journey was arranged by the seller for the purpose of inducing the consumer to buy. For these purposes, Article 7 defines "mandatory rules" as rules that must be applied whatever the Applicable Law. In deciding whether rules are mandatory in the "lex fori" or a law with which the contract has a close connection, regard shall be had to their nature and purpose and to the consequences of their application or non-application.