The new-look was done by the American Greetings Properties illustration team, alongside a new logo. Fifteen of the thirty-nine bears were represented in this new look, while five of them were chosen to be the focus of the franchise: Cheer Bear, Funshine Bear, Grumpy Bear, Share Bear, and new-addition Oopsy Bear. In August 2007, "Oopsy Does It!" was given a limited theatrical release by Kidtoon Films The movie was essentially a pilot to the traditionally-animated television series "", made to introduce the new look to the public audience. The TV series itself would premiere on CBS on September 15, 2007 as part of the block KEWLopolis, a joint-run block by AG and DIC Entertainment, with both the movie and series being produced by SD Entertainment. A new theme song was also created, known as "We Are the Care Bears" - performed by former Letters to Cleo member, Kay Hanley, and the music video premiered on Fox and Nickelodeon.