The album's lead single, "YOLO" featuring Adam Levine and Kendrick Lamar, premiered on "SNL" in January 2013. The song is an anthem parodying the phrase "you only live once" and a culture lacking caution and responsibility. It was their first return to "SNL" since their respective departures; as such, the video was co-funded by the program. To promote the album, the trio released music videos for each song each Wednesday ("Wack Wednesdays") leading up to its release. Among the music videos produced include "Diaper Money" (a trap song regarding adulthood, aging, and impending death), "Semicolon" (which spoofs the popularity of hashtag rap), and "Go Kindergarten". "Spring Break Anthem" juxtaposes raucous and irresponsible spring break behavior with descriptions of same-sex marriage. "We wanted to show just how ridiculous it is that spring break behavior is considered normal and gay marriage is insane when it's actually the opposite," said Schaffer. The group wanted to mount a full-scale tour behind the album, but other opportunities (Samberg's comedy series "Brooklyn Nine-Nine" was just ordered as a series by Fox at the time) made it difficult.