On June 30, 2010, WLWC invoked the FCC's network non-duplication rule. This resulted in Comcast blacking out primetime CW programming on WLVI-TV in Fall River, Massachusetts. This did not impact the rest of the communities in Bristol County, due to the fact that WLVI-TV still has "significantly viewed" status across Bristol County. However, WLWC filed a request with the FCC to exempt Fall River from significantly viewed status. On August 2, 2010, the station added LATV on a new second digital subchannel. This is also seen on Comcast digital channels 299 and 702, Verizon FiOS digital channel 469, and Cox digital channel 809.