The campaign to spread doubt continued into the 1990s, including an advertising campaign funded by coal industry advocates intended to "reposition global warming as theory rather than fact," and a 1998 proposal written by the American Petroleum Institute intending to recruit scientists to convince politicians, the media and the public that climate science was too uncertain to warrant environmental regulation. The proposal included a US$ 5,000,000 multi-point strategy to "maximize the impact of scientific views consistent with ours on Congress, the media and other key audiences", with a goal of "raising questions about and undercutting the 'prevailing scientific wisdom'".