In the late 1970s, only three films (two popular and one a legendary disaster) received a reserved seat engagement. Michael Cimino made the successful film "The Deer Hunter", which was a commercial and critical success, winning the Oscar for Best Picture. In its initial run, it was enlarged to 70mm film and given a roadshow release. Francis Ford Coppola, director of "The Godfather", made "Apocalypse Now", another three-hour epic which garnered some favorable reviews and is now considered one of his best. The film had a difficult production history, and after five years of production it premiered in a U.S. reserved seat engagement in 70mm. It became a great financial success, and made even more money years later when the director's cut was released. Cimino's next film in 1980 was "Heaven's Gate", which is infamous for being one of the biggest box office bombs ever. It had a roadshow release and premiered in a 70mm version with an intermission. The roadshow engagement was the shortest in history, for only three theaters held the screenings. Its New York run lasted three days, the Toronto run was shown once, and the Los Angeles engagement was cancelled.