NDTV was one of the new companies to make an independent foray into the media industry. The company was founded at a time when a few private operators were permitted on the official broadcast channels, and initially recruited journalists with bureaucratic connections. It eventually developed collegial newsrooms, and began offering greater benefits in an attempt to recruit and retain a pool of talented journalists. For a period, the newsrooms had acquired the moniker of "Roys boys" at a time when Prannoy Roy used to be the anchor and would refer to his colleagues as a "family" which is described by some of his former staff to have been broken when the editor-in-chief Rajdeep Sardesai resigned after the company went public. The newsrooms themselves were stewarded by Radhika Roy since the inception, who is described to have been incessant on maintaining a high standard for its editorial output, in the process instituting a code of conduct for journalistic ethics.