In 1962 Romney resigned from AMC to run for Governor of Michigan, a position that he won. The automaker's new president, Roy Abernethy, who was responsible for the increasing sales under Romney, reacted to the mounting competition (in 1963 AMC built as many cars as they had in 1960, but overall total car sales had increased so much that it gave the automaker sixth place in domestic production; the same output in 1960 had put them third) in a logical way: "Let's get rid of this Romney image."