From the early 1930s through the 1950s, the Reed Ice Cream Company operated 63 small "ice cream bungalows" that distributed their ice cream across Omaha, including dozens in this neighborhood. One of the bungalows was located 620 N. 40th Street. Co-founded in 1929 by Claude Reed, and his business partner Christian F. Becker, the company plant was located at 3106 N 24th Street. The company sold ice cream in Omaha and Council Bluffs, with a volume of up to 22,000 cones a day. By 1955 there were a few commercial buildings along Ames Avenue and North 30th Street. Two businesses along North 30th Street included the Wax Paper Products Company and the Independent Biscuit Company.