Although Carolinian merchants had been operating in the American Southeast for decdades, French merchants rapidly established economic networks throughout the region with a few years of their arrival. Most Indian tribes in the region sought to maintain trade links with as many Europeans as possible, encouraging competition and price reductions. By the 1710s, the Natchez had become solidly integrated with the French, trading furs for firearms, blankets, alcohol and other supplies. Despite this, the Natchez kept their markets open for all European merchants. The increasing pace of European colonization caused internal tensions to worsen within Natchez society. Several villages, led by the Grand Village of the Natchez and including the villages of Flour and "Tioux", openly supported the French. Others, including White Apple, "Jenzenaque", and "Grigra", maintained their distance from the French and entertained the possibility of seeking alliances elsewhere. The Great Sun and Tattooed Serpent leaders lived in the Grand Village of the Natchez and were generally friendly toward the French. When violence broke out between the Natchez and the French, the village of White Apple was usually the main source of tensions, as in the Natchez revolt.