By 2002, most manufacturers still provided floppy disk drives as standard equipment to meet user demand for file-transfer and an emergency boot device, as well as for the general secure feeling of having the familiar device. By this time, the retail cost of a floppy drive had fallen to around $20 (), so there was little financial incentive to omit the device from a system. Subsequently, enabled by the widespread support for USB flash drives and BIOS boot, manufacturers and retailers progressively reduced the availability of floppy disk drives as standard equipment. In February 2003, Dell, a leading computer company at the time, announced that floppy drives would no longer be pre-installed on Dell Dimension home computers, although they were still available as a selectable option and purchasable as an aftermarket OEM add-on. By January 2007, only 2% of computers sold in stores contained built-in floppy disk drives.