An individual is also liked more on the Internet than in face to face conversation. Even if partners think they are communicating with two different people they still like the person from the Internet more than the face to face interaction, even though they were the same person. This greater liking also continues after the initial interaction on the Internet when the pair meets face to face. This greater liking may occur because of the lack of physical information. Physical attractiveness plays an important role in impression formation and once these views are formed they are not likely to be changed even when presented with new information. Since the people communicating online cannot rely on attractiveness these factors may not play a role when they eventually meet face to face. An increase in disclosures can also foster this liking because intimate disclosure is associated with increased intimacy. Online disclosures are generally seen as more intimate than face to face disclosures. Since there is a lack of nonverbal cues in Internet communication, many people form a biased perception of their communication partner. The minimal cues that are available in computer based communication are often over interpreted and the person will attach greater value to them. For example, if there seems to be a similarity between the two communicating, an individual may intensify this perception and idealize their partner. This all then increases the perceived intimacy of the discloser.