The ZX81 was designed to be small, simple, and above all, inexpensive, with as few components as possible. Video output is to a television set rather than a dedicated monitor. Programs and data are loaded and saved onto compact audio cassettes. It uses only four silicon chips and a mere 1 KB of memory. There is no power switch or any moving parts with the exception of a VHF TV channel selector switch present in some models. It has a pressure-sensitive membrane keyboard. The ZX81's limitations prompted a market in third-party peripherals to improve its capabilities. Its distinctive case and keyboard brought designer Rick Dickinson a Design Council award.