In May 1957, Chrysler president Lester Lum "Tex" Colbert established a committee to develop a competitor in the burgeoning compact car market which included the popular VW Beetle, the new American Motors Rambler and upcoming entries from GM, Ford and Studebaker. Virgil Exner designed a car that was smaller and lighter than a full-size car without sacrificing passenger and luggage space. Originally named the "Falcon" after Exner's 1955 Chrysler Falcon concept car, the vehicle was renamed the "" (which means "having or showing courage or valor") honoring Henry Ford II's request to use the name for the Ford Falcon. The Valiant debuted at the 44th British International Motor Show in London on October 26, 1959. It was introduced as a 1960 model and was officially considered a distinct brand, advertised with the tagline 'Nobody's kid brother, this one stands on its own four tires.' For the 1961 model year, the Valiant was classified as a Plymouth model. The 1961–62 Dodge Lancer was essentially a rebadged Valiant with different trim and styling details. For the 1962 model year, the Valiant returned without Plymouth branding but was sold only in Plymouth Chrysler, Chrysler Dodge, or the rare standalone Plymouth dealerships. For model year 1964 and onwards the car was sold in the United States only as a Plymouth Valiant.