Negotiations took place to separate Pleasure Island from its sister park Flamingo Land, resulting in the managing director of Pleasure Island Melanie Wood taking control of the park on 14 April 2010 as a separate entity from the family company. Pleasure Island was then operated by Dewarsavile Enterprises Ltd, directed by Wood, and marked the end of Pleasure Island and Flamingo Land's association. As a result of the ownership transfer the "Grimsby Telegraph" website broke news that the park had closed. The park reopened under its new ownership on 1 May 2010. In 2013 a farm and petting zoo was added, including a tractor ride replacing an electric monorail.