Each contestant was assigned a panel of specialists – a coach, therapist, trainer, cosmetic surgeons, and a dentist – who together designed a program of total transformation. The contestants' work ethic, growth, and achievement was monitored over the course of three months. Each week, two women were featured, and at the episode's conclusion, one went home while another was selected to move to compete in the Swan pageant at the end of the season for a chance to be deemed "The Swan".