"The Perfumed Garden" also attracted a remarkable audience response, appealing to a specific segment of the British pop music audience - often school, college and university students whose cultural horizons had been broadened by the new educational opportunities of the 1960s. This audience was ready for a more varied musical and cultural diet than that provided by commercial pop pirate radio, most of which was still aimed at housewives and younger teenagers. Peel's listeners sent in letters and poems very much in the spirit of the times, and with a strong sense of identification with what "The Perfumed Garden" represented; for many, the programme was an introduction to the music and beliefs of the flower power era.