Pleasure Island Family Theme Park stood on the site of the former Cleethorpes Marineland and Zoo. Owned and operated as a satellite zoo of Flamingo Park, and later by Scotia Leisure, the zoo had such attractions as dolphins, sea lions and pelicans. The zoo closed in 1977. The site was sold to Pleasureworld, a division of RKF Entertainment, who announced that a new theme park would be built, as a sister park to the Pleasurewood Hills park near Lowestoft and bearing the same name. Construction began on the new theme park in the 1980s.