Michael Pietsch later told "The New York Times" that Viswanathan's advance for her two-book deal was less than the previously publicized amount of $500,000, and that it was split between the author and Alloy Entertainment. Alloy President Leslie Morgenstein asserted that while the firm helped Viswanathan "conceptualize and plot the book," it did not help with the actual writing. Though Alloy was no longer involved once the book was sold to Little, Brown, the company shares the copyright with Viswanathan. Her agent Walsh told "The New York Times" that the plot and writing of "Opal Mehta" had been "1,000 percent" Viswanathan's. The novel was edited by Asya Muchnick at Little, Brown, and the movie rights to the book were sold to DreamWorks SKG in February 2006.