The architect Noldi Schreck, who participated in the design and construction of Beverly Hills, was visited in 1966 by Prince Alfonso de Hohenlohe to ask him to work on the Hotel Marbella Club. Schreck's first job was to meet José Banús (a close friend of Francisco Franco), and convince him that Puerto Banús was not a suitable place to build huge skyscrapers that would house thousands of wealthy families. He proposed a sophisticated Andalusian village and marina, the first port made by a single architect. José Banús became the largest developer of residential tourism complexes on the Costa del Sol. The port took his name and he became famous with the epithet "the regime’s builder."