Rogers became acquainted with Page while the latter was president of Gauley Mountain Coal Company, among many other ventures. Page knew of rich untapped bituminous coal fields lying between the New River Valley and the lower Guyandotte River in southern West Virginia in an area not yet reached by C&O and its major competitor, the Norfolk & Western Railway (N&W). While the bigger railroads were preoccupied in developing nearby areas and shipping coal via rail to Hampton Roads, Page formed a plan to take advantage of the undeveloped coal lands, with Rogers and several others as investors. A powerful partnership had been formed.