The creator of the Boblbee packs, industrial designer Jonas Blanking, has a background in the automotive and sports industries having worked with such companies as Alfa Romeo, Volvo, Porsche and sports-gear maker Salomon. As an outdoorsman, he had trouble with conventional backpack designs that left expensive electronics or paperwork vulnerable to damage in the event of an accident or inclement weather. He set out to design a new type of backpack, unlike those considered suitable for sports such as hiking and biking, that would have to be rigid, protective, and provide adequate volume.