Lacking a presence in Alberta, the company set its sights on Western International Communications, which owned three independent stations in that province that carried Global programming. It eventually bought that company's broadcasting assets in 2000. This not only boosted Global's coverage in western Canada, but prompted the establishment of a second over-the-air service, originally known as CH, since in some areas the combined company had duplicate over-the-air coverage through multiple stations. Later that year, Canwest announced its acquisition of the Southam newspaper chain from Conrad Black, in order to pursue a media convergence strategy.