In 2006, Bonneville bought another Emmis property, Rhythmic CHR-formatted KKFR 92.3, licensed to Glendale, with intents to simulcast the AM property. KKFR would become KTAR-FM to match its new ownership. On September 18 of that year, KTAR started the simulcast. KKFR's intellectual property was sold to Riviera Broadcast Group. In turn, Riviera bought KKLD in Prescott Valley, which was moved to Mayer in order to put in a better signal to Phoenix. The result was a new KKFR on 98.3 FM. The simulcast continued until January 1, 2007, when 92.3 became the home of the news/talk format and the format of ESPN Radio-affiliated KMVP moved to 620. Both stations retained the KTAR call letters.