During his first year, Plotkin wrote fewer editorials than Mitchell and less about the community. He sometimes took an unorthodox approach, such as publishing pictures of and by his children, as well as a 1920s essay by T. E. Lawrence. But a one-year anniversary issue composed largely of material reprinted from the previous 12 months displayed wide and varied local coverage with an emphasis on feature stories and profiles. Plotkin took the occasion to note that while circulation has increased, income was down due to more readers purchasing the newspaper from merchants, who take a 25% cut. As would later be revealed, income was also reduced by a bookkeeper's $62,000 embezzlement scheme.