Most large scale modern Dollar stores sourced products from their inception from China beginning in the mid 1990s when they appeared on the retail landscape. This was the same time when Chinese companies entered the market and were allowed to manufacture for Western countries. Dollarama started branding sourced products starting in the very early 2000s. Such brands include the store's line of stationery branded as Studio, and plastic storage containers under the name Plastico. For a long period of time the public did not know that these were created brands by Dollarama. This would only have been known if customers scrutinized the labels. Such practices were not new: private labels were created as a far back as the early 1930s in Canada by Canadian Tire with Motomaster products, and most retail stores followed.