During the spring and summer of 2009, the band went on tour with bands I Am Ghost and Dommin in both North America and Europe. In late July 2009, the band was featured on a contest called 'Book The Band', at Virgin Mobile Festival, which took place online and allowed fans to vote repeatedly. On August 17, The Birthday Massacre was declared winner of the contest and was given 100 tickets to hand out to the most fanatic voters. They performed at the festival on August 30, 2009, held at the Merriweather Post Pavilion in Columbia, Maryland. Chibi stated in an interview, that since the band is unable to write while touring, the band took a year off to write and record a new album.