USC won its first game in its third season, on November 2, 1895 against Columbia AA. The squad designated their first head coach, W. H. "Dixie" Whaley, the following year. The 1896 season also saw the inaugural game against arch-rival Clemson on November 12, which Carolina won 12–6. From 1902 to 1903, coach Bob Williams led the Gamecocks to a 14–3 record. In 1902, South Carolina beat Clemson, coached by John Heisman, for the first time since 1896, the first year of the rivalry. "The Carolina fans that week were carrying around a poster with the image of a tiger with a gamecock standing on top of it, holding the tiger's tail as if he was steering the tiger by the tail", Jay McCormick said. "Naturally, the Clemson guys didn't take too kindly to that, and on Wednesday and again on Thursday, there were sporadic fistfights involving brass knuckles and other objects and so forth, some of which resulted, according to the newspapers, in blood being spilled and persons having to seek medical assistance. After the game on Thursday, the Clemson guys frankly told the Carolina students that if you bring this poster, which is insulting to us, to the big parade on Friday, you're going to be in trouble. And naturally, of course, the Carolina students brought the poster to the parade. If you give someone an ultimatum and they're your rival, they're going to do exactly what you told them not to do."