Sociologist Russ Long stated in 2013 that there is now a more subtle racism that associates a specific race with a specific characteristic. In a 1993 study conducted by Katz and Braly, it was presented that "blacks and whites hold a variety of stereotypes towards each other, often negative". The Katz and Braley study also found that African-Americans and whites view the traits that they identify each other with as threatening, interracial communication between the two is likely to be "hesitant, reserved, and concealing". Interracial communication is guided by stereotypes; stereotypes are transferred into personality and character traits which then have an effect on communication. Multiple factors go into how stereotypes are established, such as age and the setting in which they are being applied. For example, in a study done by the Entman-Rojecki Index of Race and Media in 2014, 89% of black women in movies are shown swearing and exhibiting offensive behavior while only 17% of white women are portrayed in this manner.