Chief Lincoln Red Crow (Lakota: Kangi Sa), a.k.a. John Rayfield Bustill, a bullish Lakota elder in his fifties, Red Crow's professional demeanor conceals a cold determination to elevate his Reservation beyond their dire surroundings, no matter the cost. A "big man" on the reservation with fingers in many pies, he is President of the Oglala Tribal Council, Sheriff of the Tribal Police Force and Managing Director of the Crazy Horse, his chief project since leaving the Native American Rights movement. The need to balance feuding parties with conflicting interests, as well as raising the necessary funds, has led him into a position of a local crime lord, managing his interests in drugs, prostitution and arms dealing. Publicly and privately, Red Crow is not shy about drawing attention to the overwhelming problems of the reservation, or his efforts to reduce them, statements dismissed by his critics who claim he's merely a mob boss presiding over a criminal empire feeding off the reservation.