Gotee Records formed in 1994, co-founded by dc Talk member Toby McKeehan, better known as TobyMac, making it the first record label marketed explicitly for Christian hip hop and R&B that was backed by a major label. The label was among the first to market the Contemporary Christian music market through distribution at Christian bookstores and playing on Christian radio. This trend continued with other labels such as Tooth & Nail's Uprok Records and others that gave an outlet to hip hop artists who identified themselves as Christian and wanted a broader market. Recently, a number of artists and labels such as Reach Records, Grace and Peace Records, Godchaserz Ent., Lampmode Recordings, Collision Records, End of Earth Records, Rezurrected Muzic, Cross Movement Records, Grapetree Records, Syntax Records, Deepspace5 Records, Universal Funk Records, Illect Recordings and The New Unstoppable Records have purposely marketed to people outside of churches