Northern Santa Rosa County is forest and farming country. The only town in the north is Jay. Most development has been along State Road 4 which runs through the northern sections of Escambia, Santa Rosa, and Okaloosa counties. A large oil and natural gas field around Jay produced a great deal of oil, and made many farmers millionaires in the 1970s and 1980s, but the field has been depleted and is producing little oil today. The citizens have, for the most part, returned to farming and forestry for their livelihoods.