Martin then began to plan an entire station devoted to music, and the result, MuchMusic launched in 1984 under Znaimer, Martin and CITY's corporate parent CHUM Limited. "We were a bunch of loonies," Martin later recalled. "My gig was to sort of mould the anarchy. It was a bunch of absolutely crazy people reinventing their lives every day. It was fun." Much went on to great success in its own right, inspired spin-off, joint venture and licensed sister networks and programs, within Canada and internationally, and underwrote the music video arts foundation VideoFACT.