When asked to explain further why people believe in Geller when a magician can do the same thing without paranormal powers, Hyman states, "He's a fraud, but you can't blame people for believing him. Geller is a product of a wonderful public relations campaign... What the audience gets is only one side of the story... He has been caught cheating many times" but people still believe. Speaking as a psychologist Hyman says "If you get people in the right frame of mind and they are cooperating with you... and even give them a poor reading... they will fit it to themselves and believe you are telling them about their unique personality."