In 2009, Nine started relatively strongly due to the top-rating Australian drama "" and the Twenty20 Cricket series until Nine lost the rights in 2018, but could not hold its audience after Network Ten's "MasterChef Australia" became a hit. Nine became inconsistent with scheduling and removal of programmes. Nine also launched a number of reality shows, including "Ladette to Lady", "Wipeout Australia", "HomeMADE", "Australia's Perfect Couple", and "The Apprentice Australia", in the hope of achieving the same success other networks had with the genre. All the new formats underperformed in the ratings and did not help the network establish any stable local content. Nine also expanded its news strand with the reintroduction of a late-night bulletin (for its owned-and-operated stations), an extended morning bulletin and weekend editions of "Today". The flagship 6:00 pm state bulletins continued to fall in the ratings, though its Melbourne bulletin remained competitive, being the only market to win any weeks against "Seven News".