In an interview for Dummy in 2005, Justice said that it wanted a strong concept for each record it put out, and with this one, the duo wanted to keep people guessing. Asked in an interview whether their cross-based themes had received any negative feedback, De Rosnay said, "Eighty percent of France is Christian. My Dad was a bit uncertain and thought it was bad taste, but I was like, This is what I want to do Dad. It's odd because in America we have received support from Christian groups thanking us for spreading the word. We do not invert the cross and I suppose they think we look like nice guys so there has not been a problem."