The name Arema reappeared in Malang around the 1980s. While it is unclear that the revival had anything to do with Kebo Arema, the name became popular among the youth in Malang who had developed a sub-culture. Arema is an acronym of Arek Malang, which means Malang youth. The Arema sub-culture has distinct identitities, symbols and even language that differentiates it from the main culture in East Java province. It is often seen as a cultural challenge to the youth culture in the provincial capital of Surabaya. The Arek Malang proponents built their reputation and existence through rock music and local sports. Aside from boxing, soccer is the sport that strongly identifies with Arek Malang, especially the lower-income masses who find it as a platform for their expression.