As the decade went by, hippies, or jipitecas, emerged among the youth of Mexico. Politically conscious students began to openly defy societal norms, like the hippies did in the United States. They needed to break the bonds of society and find new ways to express themselves. Young men wanted to break out of the mold set by their fathers. So they had to look disheveled and wrinkled, because the older generation of men looked very manicured and put together, and dressed much more conservatively. Girls had a similar problem, but also had to fight for a new freedom, where they had the same rights and opportunities as men. But both genders were beginning to fight for their rights to express themselves, be original, and be individual.