One of the Modernist buildings on the site, the original purpose of the Better Living Centre was to introduce new ranges of consumer goods to the baby boomer generation, making it a "space of encounter between consumer and product". For many people attending the CNE, the building hosted their first encounters with such technologies as colour television, transistor radios or home computers. It also became the place where people would expect to see the latest models of various consumer goods, ranging from vacuum cleaners to kitchen appliances.