Research released in March 2011 indicated that e-books and e-readers were more popular with the older generation than the younger generation in the UK. The survey, carried out by Silver Poll, found that around 6% of people over 55 owned an e-reader, compared with just 5% of 18- to 24-year-olds. According to an IDC study from March 2011, sales for all e-readers worldwide rose to 12.8 million in 2010; 48% of them were Amazon Kindles, followed by Barnes & Noble Nooks, Pandigital, and Sony Readers (about 800,000 units for 2010).