Although the tower is no longer Transamerica Corporation headquarters, it is still associated with the company and is depicted in the company's logo. The building is evocative of San Francisco and has become one of the many symbols of the city. Designed by architect William Pereira, it faced opposition during planning and construction and was sometimes referred to by detractors as "Pereira's Prick". John King of the "San Francisco Chronicle" summed up the improved opinion of the building in 2009 as "an architectural icon of the best sort – one that fits its location and gets better with age." King also wrote in 2011 that it is "a uniquely memorable building, a triumph of the unexpected, unreal and engaging all at once. ... It is a presence and a persona, snapping into different focus with every fresh angle, every shift in light."