Reportedly the entire planned climax cost about $5 million to produce, and included elaborate special and visual effects. Oz said in an interview, "this was, I think, the most expensive film Warner Bros. had done at the time." As the film was nearing completion, the excited studio set up a test screening in San Jose. Oz said, "For every musical number, there was applause, they loved it, it was just fantastic... until Rick and Ellen died, and then the theatre became a refrigerator, an ice box. It was awful and the cards were just awful. You have to have a 55 percent "recommend" to really be released and we got a 13. It was a complete disaster." Oz insisted on setting another test screening in L.A. to see if they would get a different reaction. Geffen agreed to this, but they received the same negative reaction as before. Oz later recounted, "I learned a lesson: in a stage play, you kill the leads and they come out for a bow—in a movie, they don't come out for a bow, they're dead. They're gone and so the audience lost the people they loved, as opposed to the theater audience where they knew the two people who played Audrey and Seymour were still alive. They loved those people, and they hated us for it."