Unlike Spears' previous albums, "Blackout" was not heavily promoted through magazine interviews, talk-show appearances or televised performances besides the performance at the Video Music Awards and was not accompanied by a tour either. On November 27, 2007, MTV launched the contest "Britney Spears Wants a Piece of You", in which fans could direct a separate video for "Piece of Me", using footage of interviews and performances from Spears. Using the MTV Video Remixer, fans could mix and create a mashup of the footage. The winning video premiered on "TRL" on December 20, 2007, and MTV, Jive Records, and Spears herself picked the winner. The winner also received a Haier Ibiza Rhapsody device along with a one-year subscription to Rhapsody, as well as Spears' entire discography released in the United States.