By 2006, a licensing agreement with the Hard Rock franchise was reached. The Hard Rock name was licensed from Seminole Nation–owned Hard Rock International, current owners/operators of the Hard Rock Cafe brand, to HRP Myrtle Beach Operations, LLC, which designed and built the park, for a fee of $2.5 million per year. Investors included Tim Duncan and AVX Corporation CEO Dick Rosen. Financing also included a loan of $385 million, though the park only cost $225 million to build. An early theme was the four seasons of summer, spring, winter and fall.