Thompson's push to label various musical performances obscene was not entirely limited to rap. In addition to taking on 2 Live Crew, Thompson campaigned against sales of the racy music video for Madonna's "Justify My Love". Then in 1996, he took on MTV broadcasts for "objectification of women" by writing to the station's corporate parent, Viacom, demanding a stop to what he called "corporate pollution". He also went after MTV's advertisers and urged the United States Army to pull recruiting commercials, citing the Army's recruitment of women and problems with sexual harassment scandals.