With his own record label, studio and material Dolan became one of the biggest selling independent artists of the 1990s with albums such as 'Endless Magic' keeping him near the top of the charts. At the end of the decade he refined his voice for the 21st century when he hooked up with EMI for a series of albums (such as "Joe's 90s", "21st Century Joe" and "Home Grown") which saw him tackle more contemporary music from acts as diverse as Oasis, Pulp, Blur, U2, Bruce Springsteen, The Coral, R.E.M., Mundy and his old pal Robbie Williams. At the Oxegen Festival 2009, Blur's Damon Albarn dedicated the song "The Universal" to Dolan.