The contestant was shown a short fill-in-the-blank phrase (example: "Tell It To ______"), for which the members of a previous studio audience had provided responses. The three most popular responses were hidden on the board, and the contestant attempted to match one of them. The contestant chose any three celebrities to offer suggestions, and could either use one of their ideas or give a different one. Matching one of the three responses on the board awarded $500, $250, or $100 in descending order of popularity; if the contestant failed to match any of them, the round ended immediately and the contestant won nothing. The premise for "Family Feud" (which Dawson began hosting in 1976) was derived from the audience match.