Chosen flagship species include the Bengal tiger ("Panthera tigris"), the giant panda ("Ailuropoda melanoleuca"), the Golden lion tamarin ("Leontopithecus rosalia"), the African elephant ("Loxodonta sp.") and Asian elephant ("Elephas maximus"). However, because flagship species are selected according to the audience they are hoping to influence, these species can also belong to traditionally uncharismatic groups, if the cultural and social content is right. Less charismatic but locally significant species include the use of the Pemba flying fox as a flagship in Tanzania, and of the Chesapeake blue crab as a flagship in the USA.