With the popularisation of the internet in the late 1990s, Ravnskov saw the opportunity to publicize his conclusion and, in 1997, published selected sections of "The Cholesterol Myths" on the world wide web. According to the search engine Direct Hit (since acquired by Ask.com in 1999), His website soon became ranked as one of the top ten most popular websites about cholesterol. As a result of this interest, his book was translated into English and published in the United States as "The Cholesterol Myths: Exposing the Fallacy that Saturated Fat and Cholesterol cause Heart Disease" in September 2000 by a publishing house established by the head of the Weston A. Price Foundation, Sally Fallon. It was later published in Germany in 2002 under the title "Mythos Cholesterin. Die zehn größten Irrtümer" ("Cholesterol Myth: The Ten Biggest Errors").