First editorship consisted of journalists from "Politika", headed by Vladislav Ribnikar, Dušan Timotijević and Živojin Vukadinović. They were among the enthusiasts who were gathering Serbian intellectual left wing during the late 1930s. They had the idea about making an amusing newspaper containing novels, short stories and comic strips. On 31 December 1938 "Politika" came out with an open competition for the name of new edition. Between 34,998 coupons that arrived, one fifth voted for the name "Politikin Zabavnik" ("Politika's Entertainer") among other suggestions. The magazine's first issue was published on 28 February 1939. It was issued in the form of "Berliner" newspaper (31×47 cm). It had 12 pages printed in black and white. Four of them were printed with addition of red color and its undertones. The concept of Politikin Zabavnik was balanced relation between comics and texts, such as novels, stories and interesting facts.