NBC made the first coast-to-coast color broadcast when it telecast the Tournament of Roses Parade on January 1, 1954, with public demonstrations given across the United States on prototype color receivers by manufacturers RCA, General Electric, Philco, Raytheon, Hallicrafters, Hoffman, Pacific Mercury, and others. Two days earlier, Admiral had demonstrated to their distributors the prototype of Admiral's first color television set planned for consumer sale using the NTSC standards, priced at $1,175 (). It is not known when the later commercial version of this receiver was first sold. Production was extremely limited, and no advertisements for it were published in New York newspapers, nor those in Washington.