Her popular breakthrough came when she began singing on All India Radio (AIR) in Peshawar and Lahore from 1937. Producer Dilsukh Pancholi wanted her to act as well in a film he was producing. Begum readily agreed, gave a screen test and was selected. Her father became angry when he found out and warned her that she would not be allowed to sing if she continued to harbour a desire to act. Begum promised her father that she would never appear before the camera. She continued to sing songs on the radio. She never posed for photographs, and few people saw her picture between 1933 and the 1970s.