A regional advertising campaign using a variety of media began, which included television, radio, print, outdoor advertising and a Pets.com magazine, which had its first issue published in November 1999. The first issue was sent to 1 million pet owners in the United States during the month it was first published. Pets.com started with a five-city advertising campaign, which was expanded to 10 cities by Christmas 1999. The company succeeded in making its mascot, the Pets.com sock puppet, well known. The Pets.com site design was extremely well-received, garnering several advertising awards. In January 2000, the company aired its first national commercial as a Super Bowl ad which cost the company $1.2 million. That ad was ranked #5 by "USA Today"'s Ad Meter. The company went public on the NASDAQ stock exchange in February 2000 and raised $82.5 million; the former Nasdaq stock symbol was IPET.