Melbourne's ATV was the first station of the network to stage colour broadcasts in 1967, the broadcast was that of the horse races in Pakenham, Victoria which was seen by network and RCA executives and invited members of the media and press. This would the first of many test colour telecasts for the station, and in tribute to this event, the 0-10 Network adopted the "First in Colour" slogan in 1974, within months before 1 March 1975 transition to colour broadcasting.