The AHA remained small until the 1940s when it was selected for support by Procter & Gamble, via their PR firm, from a list of applicant charities. Procter & Gamble gave $1.5 million from its radio show, "Truth or Consequences", allowing the organization to go national. Procter & Gamble turned cottonseeds from a waste product of cotton production into something that could be sold as a supposedly "heart-healthy" alternative to its competition - animal fats, which were mostly saturated. Procter & Gamble were the inventors of the artificial trans-fat margarine called Crisco (Crystallized Cottonseed Oil), which was touted by the AHA as healthier than butter. We now know that the artificial trans-fat from partially hydrogenated vegetable oils are detrimental to human health. However, the natural trans fat, CLA (Conjugated Linoleic Acid), from grass-fed cows is considered healthy and is even widely sold as a supplement.