For the 2010 season, Elliott raced with the newly launched Motorpoint Pro-Cycling Team. The ten-strong team, based in Stone in Staffordshire, saw Elliott managed by Keith Lambert and the team run by Phil Griffiths. The team competed in such high-profile races as the Tour of Britain and 'UK Tour Series' – the city centre-based cycling race series broadcast on TV, in which Elliott won the Durham round and the Motorpoint team took overall honours. On 16 May 2010 he set the record for completing the Etape du Dales sportive in 5 hours and 43 minutes. He left the roster after the 2011 season, but remained with the team as a sporting director.