In the early-to-mid 1980s, there wasn't an established hip hop music industry, as exists in the 2020s, with record labels, record producers, managers and Artists and Repertoire staff. Politicians and businesspeople maligned and ignored the hip hop movement. Most hip hop artists performed in their local communities and recorded in underground scenes. However, in the late 1980s, music industry executives realized that they could capitalize on the success of "gangsta rap." They made a formula that created "a titillating buffet of hypermasculinity and glorified violence." This type of rap was marketed to the new fan base: white males. They ignored the depictions of a harsh reality to focus on the sex and violence involved.