In late May 2012, Google announced that they will no longer be maintaining a strict separation between search results and advertising. Google Shopping (formerly known as Froogle) will be replaced with a nearly identical interface, according to the announcement, but only paid advertisers will be listed instead of the neutral aggregate listings shown previously. Furthermore, rankings will be determined primarily by which advertisers place the highest "bid", though the announcement does not elaborate on this process. The transition will be complete in the fall of 2012.