The main shopping area was generally centred on Wembley High Road, Central Square, and Ealing Road. Unlike typical British high streets Wembley does not have a town centre network or pedestrianised high streets, with almost all commercial high street businesses located along a 1000-yard stretch of road (High Road). In 1971 the High Road was seen as being the 11th best place to shop in London. However, it had fallen to 24th place by 1987. Ealing Road remains important as a centre of South Asian jewellery and gold shops, attracting people from as far afield as Leicester, but otherwise the focus of shopping has shifted north and east to the more recent development of London Designer Outlet in Wembley Park, which is part of the Stadium's complex and also includes a fully pedestrianised street near the Stadium. The regenerations were done by Brent Council in an attempt to turn Wembley into a more attractive shopping destination.