On September 18, 2000, ZDTV was renamed TechTV, and a new on-air strategy was announced along with several new series including the music-technology series, "AudioFile". Soon, TechTV made a huge commitment to enter into live broadcasting when it launched a nine-hour experimental news program called "TechLive" in April 2001. The show, which catered to daytraders and business types, never caught on with TechTV's audience. In November 2001, following a massive round of layoffs, "TechLive" was divided into three one-hour shows. In the spring of 2002, "TechLive" was cut further into just one thirty-minute daily news magazine show, with a focus less on tech news and more on how technology changed people's lives.