EMI planned to release the record in November to coincide with the band's tour of Britain. From May 16 to 21, Bruce Johnston and Derek Taylor holidayed at central London's Waldorf Hotel with the intention of promoting the album around local music scenes. Thanks to the connections of London-based producer Kim Fowley, a number of musicians, journalists, and other guests (including John Lennon, Paul McCartney and Keith Moon) gathered in their hotel suite to listen to repeated playbacks of the album. Fowley said that they had arranged "a horde of press, so it looked like the Beatles had just arrivated at La Guardia airport in 1964. Bruce Johnston was like Jesus Christ in tennis shoes, and "Pet Sounds" represented the Ten Commandments." Moon himself involved Johnston by helping him gain coverage in British television circuits, and connecting him with Lennon and McCartney.