Some Kiss fans dismissed it as a sell-out, with "Rolling Stone" magazine's David Fricke writing, "The Kiss army is going to mutiny when they hear 'I Was Made for Lovin’ You,' the disco-inflected leadoff track on the Masked Marvels’ latest album. They’ll demand to know why their heroes, after years of rallying the troops into battle against disco and other threatening , have turned tail and joined forces with uptown popsters like producer Vini Poncia (whose soft-rock credentials include LPs by Ringo Starr and Melissa Manchester) and singer/tunesmith Desmond Child (who cowrote the offending song with Kiss’ Paul Stanley)." Lance Tawzer, curator of a museum exhibit chronicling the infamous Disco Demolition Night riot of 1979, suggested this song may have helped inspire that event, telling the "Chicago Tribune", "That's Kiss' disco song, 'I Was Made for Lovin' You... That's the moment when they jumped that shark."