The merger between Excite and @Home fell disastrously short of expectations. The stock which once soared at $128.34 a share in the first quarter of 1999 and had a market cap of $35 billion had fallen to $1 a share by the third quarter of 2001 when the company formally filed for Chapter 11 bankruptcy protection. The new Chief Executive George Bell worked from his home in Massachusetts and the Chief Financial Officer Mark McEachen lived in LA, flying in only once per week to the Bay Area to conduct business. Both executives were part of the former Excite executive team. More significantly, expenses ran far ahead of revenues. The burst of the dot-com bubble in March 2000 and the subsequent collapse of the Internet advertising market further limited the company's prospects by making it harder to raise investor money to keep the company afloat in the absence of retained earnings. By 2001, the company was running out of cash.