He was part of a movement that popularized rap in the 1990s, along with groups such as IAM or Suprême NTM and took it to every home. His laid-back attitude, his style, as well as his appreciation, knowledge and involvement with popular or controversial subjects like football, sex or drugs all strongly contributed to his fame, particularly among France's adolescent population. Riding his popularity, his appearance in French television shows became regular, particularly at the start of the new century, using his appearance and style as a catalyst.