In 1952, he was Mecca's general manager of dancing, and was made a director in 1953. With Mecca, Morley helped to popularise bingo which was played at Mecca venues throughout the United Kingdom. He changed the company from a small catering and dancing firm into a leading entertainment and catering company in the UK. It employed 15,000 people and covered dance halls, catering, bingo, gambling, ice-skating rinks, bowling alleys, discos and several restaurants. The company also provided catering and entertainment services for several of the biggest football clubs in London; Arsenal, Chelsea and Tottenham Hotspur.