Thus, the two step flow model and other communication theories suggest that the media does not directly have an influence on viewers anymore. Instead, interpersonal connections and even selective exposure play a larger role in influencing the public in the modern age. Contemporary research suggests that individuals are more likely to form opinions through the two step flow process, and through the role of influencers and opinion leaders on social media outlets. Social media has become an increasingly individualized experience and process, thus users are likely to form opinions based on the content they are exposed to and interact with.