The goal of winning the Le Mans 24 Hours was not achieved until 1972, by which time Elf and Matra had gone their separate ways. Elf, at that time owned by France, then undertook a policy to rebuild and promote French motor racing. began a long-term relationship with Renault, which was also owned by the French government at the time. Renault promoted the use of Elf oils in its road cars, while its Formula One racing cars also carried Elf sponsorship. This changed in 2009, when the Renault Formula One cars replaced the Elf logos with Total logos.