On February 19, 1995, WCIU signed a multi-year agreement with The WB to carry the network's children's program block, Kids' WB, upon its debut on September 9, 1995. The WB's primary affiliate in the market, WGN-TV (channel 9), opted not to carry the block and continued to run its morning newscast and an afternoon sitcom block in the time slots where Kids' WB would normally air on other WB affiliates (ironically, WGN's superstation feed for cable providers outside of the Chicago area and satellite providers nationwide carried Kids' WB programming, in addition to The WB's prime time schedule). The agreement also allowed WCIU to carry WB prime time programming in the event that WGN-TV chose to pre-empt it in order to air Cubs, White Sox and Bulls evening games.