Agribusiness is also changing the rules of the organic market. The rise of organic farming was driven by small, independent producers and by consumers. In recent years, explosive organic market growth has encouraged the participation of agribusiness interests. As the volume and variety of "organic" products increases, the viability of the small-scale organic farm is at risk, and the meaning of organic farming as an agricultural method is ever more easily confused with the related but separate areas of organic food and organic certification.