As he gradually obtained new routes out of Melbourne, he made the decision to position Ansett Airways as a low cost competitor offering no-frills flights between the major capitals. He cut the standard fare being offered by ANA and TAA by 20 per cent. Douglas DC-3 aircraft normally seated 21 passengers, three abreast. He installed narrower seats to create a four abreast 28 passenger layout. There was little in the way of catering or other amenities. The strategy was a success, although TAA quickly adopted the lower price he was offering. ANA ignored him and suffered for it. TAA introduced the new 'Tourist Class' offer on its Vickers Viscount aircraft in 1955.