Air New Zealand offers audio video on demand in all classes on international services on its aircraft. The AVOD system, branded "Kia Ora", features multiple channels of video, audio, music, and games. Passengers can start and stop programs, plus rewind and fast-forward as desired. It is a "gate-to-gate" in-flight entertainment experience: passengers can start their entertainment as soon as they board the aircraft, and continue until they arrive at the gate of their destination, maximising play time, which is especially useful for its short-haul Tasman and Pacific Island flights. "Gate-to-gate" in-flight entertainment is not available on certain seats in economy (such as the bulkhead and emergency exit row seats).