Rubio is regarded as a pop icon and is credited Latin pop era-defining during the 2000s. As one of the most influential female Mexican artists, she was included twice in 2012 and 2013 among the "50 Most Powerful Women in Mexico" by "Forbes" Mexico. Additionally she was included in their "Celebrity 100: Twitter's most-followed superstars" list in 2015. In 2008, Univision ranked her among the most powerful Latin celebrities in the United States and as one of the Greatest Latin Artists of All Time by "Billboard" in 2020.