John Palmer, a theatre owner from Bath, believed that the coach service he had previously run for transporting actors and materials between theatres could be utilised for a countrywide mail delivery service, so in 1782, he suggested to the Post Office in London that they take up the idea. He met resistance from officials who believed that the existing system could not be improved, but eventually the Chancellor of the Exchequer, William Pitt, allowed him to carry out an experimental run between Bristol and London. Under the old system the journey had taken up to 38 hours. The coach, funded by Palmer, left Bristol at 4pm on 2 August 1784 and arrived in London just 16 hours later.