Montrose, named after the town of Montrose, Angus, Scotland, was originally envisioned as a planned community and streetcar suburb dating back to the early 20th century before the development of River Oaks. Developer J. W. Link and his Houston Land Corporation envisioned a "great residential addition" according to the neighborhood's original sales brochure. Link's planning details for the area included four wide boulevards with the best curbing and extensive landscaping. Link built his own home in Montrose, known as the Link-Lee Mansion, which is now part of the University of St. Thomas campus. A streetcar, the Montrose Line, ran through the neighborhood. Link wrote: "Houston has to grow. Montrose is going to lead the procession." It did, and the procession eventually continued far beyond the neighborhood. Montrose was first platted in 1911.