In October 2010, a plan was revealed to transform the resort into a Roaring Twenties theme. The re-branding was proposed by current owner Dennis Gomes, and was initiated in December 2010 when he took over the casino. It capitalized on the success of the HBO series "Boardwalk Empire", and changes accentuate the resort's existing art deco design, as well as present new 1920s-era uniforms for employees and music from the time period. The casino also introduced drinks and shows reminiscent of the period.