After years of disappointing performance, Jacobs replaced numerous managers and coaches. Harry Sinden, the longtime president of the team, retired active work and moved into an advisory role. New management included Peter Chiarelli and head coach Claude Julien. Cam Neely, a former Bruins player, was also lured back to the new organization and was named president. These changes were effective. The Bruins record in the 2008–09 season was the second best in the NHL. In 2011, the Bruins won their first Stanley Cup in 39 years after beating the Vancouver Canucks in a seven-game series.