Since the 2002 FIFA World Cup, foreign tourists have started using cheap lodging in Sanya (mainly in Senjuu). Foreign customers are increasing due to the fact that prices are inexpensive, there is decent public order (to the degree that drunken fights between friends resulting in injury, shop lifting, and about five murder cases per year), and from the nearest station, the Minami Senju Subway Station, via the Hibya Line, you can go to Ueno, Akihabara, Ginza, Roppongi and other sightseeing spots. Moreover, because of the increasing interactions with foreigners, Sanya's former image is being transformed and “a cheap hotel town for foreigners” image is being established.