KFJC started to become a "major player" in the record industry, with several staffers going on to label/promo jobs. The yearly pilgrimages to the CMJ Convention in New York City started around this time, and the West Coast interlopers from "The Wave of The West" literally made their mark on the Big Apple, for example: when CBGB's closed, photos were taken for a tribute book, and over the ladies' room sink was the distinctive red, black and white triangle logo sticker, allegedly affixed there by former promotions director Tracie Jarosh ("Sarah Barhear/Nancy Sin").