However, by 2008, it became apparent that the over-saturation of Adult R&B stations in Los Angeles had made it difficult for three outlets to compete for the same audience. As a result of this, KHHT began to shift directions from an urban AC direction to rhythmic hot AC, allowing it to focus more on the Hispanic and Asian audience. It opened up its playlist to include current rhythmic hits. This move also opened up a new battle in the Los Angeles radio war, which found KHHT taking on another rhythmic AC, KMVN, whose direction was more focused on recurrents from the 1970s and 1980s, which also explained KHHT's decision to add currents to its playlist. KHHT's sister station KBIG-FM once had a rhythmic AC direction before shifting back to Hot AC in September 2007. The recent sale/format change of KRBV would've resulted in further tweakings at KHHT, but due to Arbitron's implementation of the Portable People Meter in the Los Angeles radio market and a move by its sister stations to adjust their formats to attract certain demos, KHHT decided to continue concentrating on attracting their Hispanic demos, where they feel more comfortable.