In September 2003, Graeme Wilkinson placed the Toy Factory—including the Big Rocking Horse—on the market, at an asking price of approximately $900,000. It was sold in 2004 to Anthony Miller, who had emigrated from South Africa in 1999. Under Miller the structure was restored and reopened to the public, with visitor access to the viewing platforms available from April, 2004. Changes made by Miller, including the reopening of the Big Rocking Horse and the removal of entrance fees to the associated wildlife park, saw an overall increase in visitor numbers to the complex from 65,000 in 2003 to 200,000 in 2006.