In the EU, media products, including paper books, often have a tax reduction. Therefore, the VAT for conventional books was often lower than that of e-books. In legal terms, e-books were considered a service since it was regarded as a temporary lease of the product. Therefore, ebook prices were often similar to paper book prices, even if the production of ebooks has a lower cost. In October 2018, the EU allowed its member countries to change the same VAT for ebooks as for paper books.