Swift launched on November 29, 2009 with a ribbon-cutting ceremony at Crossroads Station, and a day of free rides from 4:00 p.m. to midnight. The following day marked the beginning of regular service, with the first runs departing their termini at 5:00 am, and the new service attracted more than 1,500 riders, with end-to-end trips taking 20 minutes less compared to local buses on the same corridor. Swift debuted as the first bus rapid transit line in the state of Washington, ahead of King County's RapidRide, opening a year later in 2010, and one of the longest lines in the country when it opened.