On September 28, 2010, his ninth solo album, "I Am the West", arrived with, Cube says, a direction different from any one of his other albums. Its producers include West Coast veterans like DJ Quik, Dr. Dre, E-A-Ski, and, after nearly 20 years, again Cube's onetime C.I.A groupmate Sir Jinx. Offering the single "I Rep That West", the album debuted at #22 on the pop albums chart, the Billboard 200, and sold 22,000 copies in its first week. Also in 2010, Cube had signed up-and-coming recording artist named 7Tre The Ghost, deemed likely to be either skipped or given the cookie-cutter treatment by most record companies.