Stewart had only a small role in his second MGM film, the hit musical "Rose Marie" (1936), but it led to his casting in seven other films within one year, from "Next Time We Love" to "After the Thin Man". He also received crucial help from his University Players friend Margaret Sullavan, who campaigned for him to be her leading man in the Universal romantic comedy "Next Time We Love" (1936), filmed right after "Rose Marie". Sullavan rehearsed extensively with him, boosting his confidence and helping him incorporate his mannerisms and boyishness into his screen persona. "Next Time We Love" was a box-office success and received mostly positive reviews, leading Stewart to be noticed by critics and MGM executives. "TIME" stated that "the chief significance of film in the progress of the cinema industry is likely to reside in the presence in its cast of James Stewart" and "The New York Times" called him "a welcome addition to the roster of Hollywood's leading men."