Marvel had been heavily advertising the series from the start, and during Gruenwald's run an animated TV series began airing. But Roger Stern, who replaced Wolfman as editor, recounted that Spider-Woman had already lost her status as a top seller by this time. Despite her differing origin and powers and Wolfman's deliberate effort to avoid Spider-Man guest appearances or crossovers, readers still tended to see the character as a female Spider-Man. "They saw her, and later the She-Hulk", Stern explained, "as running a good idea into the ground, much as DC had done in the ’60s with its then-ever-growing families of Super- and Bat-characters".