The park was originally owned and operated by Oklahoma City businessmen James Burge and Jack Williams. He had been a publicist in Hollywood for twenty years for the likes of Joan Crawford and Robert Taylor. He visited Disneyland when it opened in 1955 and was very impressed with the theme park business. Being from Oklahoma City, he knew his hometown would be a natural location for a western-themed amusement park. Back in there, he was commissioned as the leader of the 1957 Oklahoma Semi-Centennial Celebration. After the 1957 event was over, he negotiated with the fair board to purchase many of the buildings and props at the "Boom Town" exhibit. He partnered with Jack Williams and together they developed the park as a recreation of an 1880s Western town. The four square blocks of streets contained a Marshall's office, saloon, bank, post office, fire department, hotel and numerous storefronts. Attractions at the park included a train ride built by Arrow Dynamics, an authentic stagecoach ride, a donkey ride, and an indoor dark ride designed by Russell Pearson, a former Disney designer who later went on to Silver Dollar City in Branson, Missouri, and Ghost Town in the Sky in Maggie Valley, North Carolina.