The plans made by the U.S. Bureau of Reclamation on a ten-dam, billion dollar Colorado River Storage Project began to arouse opposition in the early 1950s when it was announced that one of the proposed dams would be at Echo Park, in the middle of Dinosaur National Monument. The controversy assumed major proportions, dominating conservation politics for years. David Brower, executive director of the Sierra Club, and Howard Zahniser of The Wilderness Society led an unprecedented nationwide campaign to preserve the free-flowing rivers and scenic canyons of the Green and Yampa Rivers. They argued that if a national monument was not safe from development, how could any wildland be kept intact?