KATV has used the Circle 7 logo since 1965, a logo that had traditionally been associated at the time with ABC owned-and-operated stations, and was one of the network's first affiliates to have used the logo (as designed by G. Dean Smith in 1962). KATV's use of the Circle 7 logo predates even the variant Circle 7 used by Allbritton flagship station WJLA-TV in Washington, D.C. from 1977 until it switched to the standard version in 2001. However, unlike WJLA and most of the O&Os, prior to the Sinclair purchase KATV paired the ABC logo with the Circle 7 sparingly, usually in on-screen logo bugs in which the Circle 7 covers the standard ABC bug. KATV also first placed the Circle 7 inside a square in the 1990s; WJLA now uses this version as well, though neither station uses it consistently (KATV stopped placing the Circle 7 logo inside the square in September 2008). The station moved its operations to the Worthen Bank Building in downtown Little Rock in October 1970, after Worthen vacated the building and moved into a newly constructed building in the downtown district.