After the success of the 1989 movie, The Walt Disney Company planned to produce a children's television series for its Disney Channel cable outlet called "The Little Mermaid's Island". The proposed series would feature puppets from Jim Henson's Creature Shop interacting with a "live" Ariel. As the video release of "The Little Mermaid" soared in sales during 1990 and early 1991, Disney quietly dropped plans for "The Little Mermaid's Island" in favor of a more ambitious plan: an animated weekly series for the CBS network. The new show would concern the adventures of Ariel and her friends before the events in the movie.