On 11 September 1913, however, Ward finally accepted the leadership of the Liberal Party once again. Ward extracted a number of important concessions from the party, insisting on a very high level of personal control – he felt that the party's previous lack of direction was the primary cause for its failure. He also worked to build alliances with the growing labour movement, which was now standing candidates in many seats. Ward lead the Liberals into the 1914 election and gained two seats. Despite the gains the Reform government was reduced to a bare minimum majority and when a by-election in Dunedin Central was triggered early the next year there was much at stake. The Liberal Party chose not contest the election themselves but Ward actively toured the electorate holding meetings to encourage the electors to vote for the Labour candidate Jim Munro. In the event of a Labour victory it was conceivable for Ward to form a minority government with Labour support. Ward had made preparation for a return to power, but the Reform Party managed to hold the seat.