The first live match shown was a 3–3 draw between Sampdoria and Lazio on 6 September 1992, attracting three million UK viewers. "Gazzetta Football Italia", a highlights show, became the highest-rated Saturday morning program in Channel 4's history at the time, with around 800,000 viewers a week in its first season, 1992–93. At its peak in the 1990s, "Football Italia" attracted over 3 million viewers, and remains the most watched programme in the UK about a non-British domestic football league. Presenter James Richardson was popular for his humour and his ability to avoid many of the clichés of football presenting.