Route 35 continues north through Bay Head, becoming Main Avenue, then enters Point Pleasant Beach, a beach resort with a boardwalk that is home to Jenkinson's Aquarium, where the route swings to the west and crosses NJ Transit's North Jersey Coast Line. Southbound Route 35 intersects the eastern terminus of Route 88 before Route 35 turns north onto another one-way pair with two lanes in each direction—the northbound direction following Cincinnati Avenue and the southbound direction following Richmond Avenue. The one-way pair carries the route through the downtown area of Point Pleasant Beach, with the NJ Transit tracks parallel to the east. At the County Route 633 (Arnold Avenue) intersection, northbound Route 35 shifts slightly to the west and becomes Hawthorne Avenue, passing to the west of the Point Pleasant Beach station serving the North Jersey Coast Line. The route becomes a two-way highway again after half a mile and becomes a four-lane divided highway after intersecting County Route 635 (Broadway), almost immediately crossing a channel of the Manasquan River and entering Monmouth County.