A major attraction of Edwardes' shows was his glamorous, dancing corps of "Gaiety Girls". These were fashionable, elegant young ladies, unlike the corseted actresses from the earlier burlesques. In Edwardes' shows, these ladies were, as "The Sketch" noted in its review of "The Geisha" in 1896, "clothed in accordance with the very latest and most extreme modes of the moment." Many of the best-known London couturiers designed costumes for Edwardes' productions. The illustrated periodicals were eager to publish photographs of actresses in the latest stage hits, and so the theatre became an excellent way for clothiers to publicise their latest fashions.