In 2004, following the controversial Super Bowl XXXVIII halftime show where performer Justin Timberlake caused the exposure of co-performer Janet Jackson's breast for two seconds, the conservative media watchdog group Parents Television Council launched campaigns against indecency on television – both broadcast and cable. The Council released in November 2004 a study stating that there was a significant increase sex, profanity, and violence on basic cable television channels, using that study as well as numerous future press releases and reports in their push for "à la carte" cable offerings. PTC President Tim Winter also wrote an article arguing that cable choice would not only benefit families, but also the general public because cable television subscribers who do not have children would also have the choice not to pay for channels for younger audiences. PTC president L. Brent Bozell III wrote a similar op-ed for "USA Today" in April 2005.