With profit margins narrowing for newspapers in the wake of competition from broadcast, cable television, and the internet, newspapers are looking to standardize the size of the newsprint roll. "The Wall Street Journal" with its 12-in-wide front page was printed on 48-inch web newsprint. Early adopters in the downsizing of broadsheets used a 50-inch web (-inch front pages). However, the 48-inch web is now rapidly becoming the definitive standard in the U.S. "The New York Times" held out on the downsizing until July 2006, saying it would stick to its 54-inch web (-inch front page). However, the paper adopted the narrower format beginning Monday, 6 August 2007.