On July 2, 1984, Warner Communications sold Atari's Consumer Division to Jack Tramiel. All projects were halted during an initial evaluation period. GCC had not been paid for their development of the 7800, and Warner and Tramiel fought over who was accountable. In May 1985, Tramiel relented and paid GCC. This led to additional negotiations regarding the launch titles GCC had developed, then an effort to find someone to lead their new video game division, which was completed in November 1985. The original production run of the Atari 7800 languished in warehouses until it was reintroduced in January 1986.