According to Graham Cray the movement involves the "planting of new congregations or churches which are different in ethos and style from the church which planted them; because they are designed to reach a different group of people than those already attending the original church." and by 2010 Fresh Expressions, though only part of the life of 6% of churches, were "the equivalent of a whole diocese in terms of attendance". Fresh expressions have also resisted the use of numerical attendance figures as the main measure of success, with a majority of them also focusing on deepening discipleship.