Work on Rubio's tenth studio album, "Brava!", started in 2010. At the time, she was writing songs with Nelly Furtado and Cobra Starship, while also working with Moroccan producer RedOne. She said that the reason she wanted to do a Spanglish album is that she wanted to mix the language of her home Mexico and the United States. "I grew up in Mexico, but I've always been between the United States and my country. This is all done with a wink and a nod to 'Spanglish' culture, which continues to grow and has a foot in both worlds", the singer said. She stated in a radio interview that this album would be different from all her other albums because being a mother and the death of her father had inspired her tremendously. She also said that 70% of the album's songs would be in Spanish, while only 30% in English.