Seeking to capitalize on the immense European success of "The Blue Angel", though not yet released to American audiences, Paramount launched the Hollywood production of "Morocco", an intrigue-romance starring Gary Cooper, Dietrich and Adolphe Menjou. The all-out promotional campaign declared Dietrich "the woman all "women" want to see", providing a fascinated public with salacious hints about her private life and adding to the star's glamor and notoriety. The fan press inserted an erotic component into her collaboration with Sternberg, encouraging Trilby-Svengali analogies. The publicity tended to distract critics from the genuine merits of the five movies that would follow and overshadowing the significance of Sternberg's lifetime cinematic output.