In 2016, 2b1 Multimedia and The Council of Light, once again, began the planning for the 50th Anniversary of the Summer of Love in Golden Gate Park in San Francisco. By the beginning of 2017, the council had gathered about 25 poster artists, about 10 of whom submitted their finished art, but it was never printed. The council was also contacted by many bands and musicians who wanted to be part of this historic event, all were waiting for the date to be determined before a final commitment. New rules enforced by the San Francisco Parks and Recreational Department (PRD) prohibited the council from holding a free event of the proposed size. There were many events planned for San Francisco in 2017, many of which were 50th Anniversary-themed. However, there was no free concert. The PRD later hosted an event originally called “Summer Solstice Party,” but it was later renamed “50th Anniversary of the Summer of Love” two weeks before commencement. The event had fewer than 20,000 attendees from the local Bay Area.