Seiko developed a digital watch styled after Venom Snake's timepiece in "" under its Wired brand. It was launched on September 2, 2015 with the Metal Gear installment. It was limited to 2,500 pieces worldwide and was sold out via pre-orders within 5 minutes of launch. The box of the watch was designed by Metal Gear Solid artist Yoji Shinkawa. Seiko is also named as the official timekeeper of the "Gran Turismo" racing game series, published by Sony Computer Entertainment. It was also the sponsor of FC Barcelona from 2011 to 2014.