In the winter of 2004-2005, the We Are Family Foundation sent American elementary schools approximately 60,000 copies of a free DVD using popular cartoon characters (especially SpongeBob SquarePants) to "promote tolerance and diversity." Dobson contended that "tolerance" and "diversity" are "buzzwords" that the We Are Family Foundation misused as part of a "hidden agenda" to promote homosexuality. Kate Zernik noted Dobson asserting: "tolerance and its first cousin, diversity, 'are almost always buzzwords for homosexual advocacy.'" He stated on the Focus on the Family website that "childhood symbols are apparently being hijacked to promote an agenda that involves teaching homosexual propaganda to children." He offered as evidence the association of many leading LGBT rights organizations, including GLAAD, GLSEN, HRC, and PFLAG, with the We Are Family Foundation as shown by links which he claims once existed on their website.