Large numbers of Koreans began to settle in the UK in the 1980s, mostly near London; the highest concentration can be found in the town of New Malden, where estimates of the Korean population range from 8,000 to as high as 20,000 people. Factors which may have attracted them to New Malden include cheap housing, the previous presence of a Japanese community in the area, and the "bandwagon effect" of a few prominent Korean businesses in the area early on. In the 1990s, the area came to prominence as a hub for the Korean community; the high concentration of Koreans there meant that adult immigrants, especially women, tend not to speak much English, even after years of residence in the United Kingdom. During the 2002 FIFA World Cup, Koreans from all over the country flocked to the town to gather with their co-ethnics and show support for the Korea Republic national football team.