On March 31, 2008, WGGB (by then locally owned by Gormally Broadcasting) officially launched WGGB-DT2 as Springfield's first in-market Fox affiliate. Almost immediately, WTIC was substituted on Comcast systems with WGGB's Fox subchannel on cable channel 6 (thus giving the subchannel its branding), and as a result, moved to the digital tier on channel 292. Charter eventually followed suit as well placing WTIC on digital channel 261. Comcast eventually removed WTIC to make way for smaller subchannel networks from local stations (including WSHM-LD's Cozi TV subchannel and WWLP-DT2 after they acquired The CW affiliation), along with Fox's preference for only a market's own Fox affiliate to be carried on a pay-TV system.