Starting in 1975, KFMB began adding talk shows to its lineup, with Mac Hudson and Joe Bauer co-hosting the "Hudson & Bauer" morning drive show, which provided humorous discussions of the news in the voices of various characters. Bobby Rich also joined KFMB around the same time. Mark Larson began the first of two stints with KFMB in June 1976 as a weekend DJ and moving up to weeknights from 9 p.m. to 1 a.m. From roughly 1975 through 1989, KFMB was one of the top three highest rated stations in San Diego, frequently fighting its FM sister, then known as "B-100", for the top position.