Rietumu Bank's new business model emphasises corporate services, lending, including implementation of tailor-made lending and investment projects. Technological development and involvement in fintech development form an important part of bank's activities in cooperation with and by way of financing fintech companies. Another active development area is lending related to real estate property projects, including residential housing and commercial segments. The bank is also actively involved in cross-border and commercial financing projects, supporting expansion of Latvian and Baltic companies abroad. The bank simultaneously maintains successful activities relating to wealth management.