When the club changed its name from Small Heath to Birmingham in 1905 it adopted the city's coat of arms as its crest, although this was not always worn on the shirts. The 1970s "penguin" shirt carried the letters "BCFC" intertwined at the centre of the chest. The "Sports Argus" newspaper ran a competition in 1972 to design a new badge for the club. The winning entry, a line-drawn globe and ball, with a ribbon carrying the club's name and date of foundation, in plain blue and white, was adopted by the club but not worn on playing shirts until 1976. An experiment was made in the early 1990s with colouring in the globe and ball, but was soon abandoned.