After her success at the Turin Olympics, she was named flagbearer for the closing ceremony. Her winning the largest number of medals at the Turin Olympics caused IOC president Jacques Rogge to call her the "woman of the games". The following day, February 27, Klassen signed the most lucrative endorsement deal ever for a Canadian amateur athlete, with Manitoba Telecom Services (MTS), estimated at about $1 million. Klassen also signed an endorsement deal with McDonald's. On December 11, she was named as the winner of the Lou Marsh Trophy as Canadian athlete of the year, beating out the likes of Joe Thornton, Justin Morneau, Steve Nash and teammate Clara Hughes.