Honey bees are inefficient cross-pollinators for kiwifruit because they practice “floral fidelity”. Each honey bee visits only a single type of flower in any foray and maybe only a few branches of a single plant. The pollen needed from a different plant (such as a male for a female kiwifruit) might never reach it were it not for the cross-pollination that principally occurs in the crowded colony; it is in the colonies that bees laden with different pollen literally cross paths.