The station switched its affiliation to Fox on January 31, 1995 and changed its branding to "Fox 38," citing low ratings from the then-glut of (stronger-rated) ABC affiliates from outlying markets. The network switch gave the market its first-ever Fox affiliate. The network had previously only been available in the market on area cable providers via either the now-defunct Foxnet cable feed (on the Illinois side) or Indianapolis affiliate WXIN (on the Indiana side). With only three commercial stations, Terre Haute did not have enough television stations to support full-time affiliations from four networks, and Fox did not want to relegate its programming to secondary clearances on the three existing outlets.