In July 2016, another new logo and opening were introduced, featuring an updated fanfare, composed this time by Michael Giacchino, who composed the scores to "Doctor Strange", ' and '. The new opening begins with comic book panels seen in the previous two openings, but transitions into footage and art of the characters from the Marvel Cinematic Universe films. It was first seen in front of "Doctor Strange". The updated logo was created by Perception, who were first approached in January 2016 by Marvel to update their logo. Feige specifically requested Perception "to combine the brand and the iconic characters into a single image, showcasing the heroes within the letterforms of the Marvel logo." The Perception team settled on a concept they dubbed "How to Build a Universe", which "was designed to pay tribute to film making process by touching on" how a film's origins is inspired by the comics, which then results in a script, followed by concept art, resulting in the final film. Perception looked to the initial "flipbook" logo for inspiration, and paid tribute to it in the new opening, as it opens identically to the flipbook logo. Next, the opening includes "various lines lifted directly from the script pages of various Marvel screenplays", with Perception picking "both iconic fan-favorites, as well as lines that helped establish the breadth of the Marvel Universe." To add in the concept art images, Perception looked "through a massive archive of concept art and "The Art Of…" books, to select the most iconic images for each beloved character. Utilizing the original digital paintings themselves, the Perception team animated each image being painted from scratch. The final touch was mapping this artwork onto 3D models to giving these once 2D paintings a sense of depth as the camera moves around them." Finally, over 70 pieces of footage from the 13 films that had released at that time were included, with Perception arranging them in a way they called the "vault" "where luminescent footage plays on the interior walls of the "Marvel" logotype."