Morganna's involvement with baseball extended to being the star of her own set of bubblegum cards and becoming the part-owner of a minor league club, the Utica Blue Sox. On one occasion she gave them a pep talk when they were 15-7 down and in last place; they went on to win 40 of the next 54 games. She endorsed the "Morganna Kissing Bandit peanuts" brand from Carolina Fine Snacks, which expected a doubling of its sales as a result. She even got featured in a display at the Baseball Hall of Fame, where a picture of her attempting to kiss Frank Howard was put on display. Her popularity with baseball fans grew to the point that minor-league clubs began inviting her to kiss their players as a way of drumming up publicity. The Boise Hawks went further, getting her to enter the field by bungee jumping from a crane, then persuading CNN to feature her jump as its "play of the day". Her appearances proved to be extremely popular, consistently doubling average attendances.