During 1907, in order to satisfy the high demands for its products, Nicole Nielsen had to open a new factory in Watford. Around this time, Smiths also began to manufacture some of their own motor products, particularly speedometers. Starting in 1913, all motor accessories activities were carried out from handsome purpose-built premises at Speedometer House, 179-185 Great Portland Street ("Motor Row"). The premises in the Strand became a Lyons tearoom, but the jewellers' establishments were retained at Trafalgar Square and 68 Piccadilly. By this time, motor accessories production included Smiths multiple-jet carburettors (designed by Trier & Martin), lighting sets, headlamps, sidelights, tail lights, dynamo and electric starters, generators and the Smith's Auto-Clear mechanical horn.