The film was launched initially with Jayam Ravi paired opposite Genelia D'Souza, however she opted out of the project due to fully booked dates for her Telugu film, "Dhee". After Genelia's removal from the project other leading actresses such as Asin and Mamta Mohandas were approached for a key role in the film, but they also rejected the offer, citing commitments to other projects. Kangana Ranaut made her debut in the Tamil film industry with the film. Ranaut's payment of 75 lakh Indian rupee for the project, an all Indian record for a regional newcomer actress.