At the time of ATA's demise, many 757-200s and some Lockheed L-1011s still carried the airline's previous livery. The "Palm Tree Livery", which was introduced in 1996, was also primarily white with "ATA" painted on both sides of the aircraft; the letters were painted in a "bubble-like" fashion. There was a palm tree and a sun on the tail, as well as "ATA" in small letters. The engine nacelles were painted blue, with the outboard side of each nacelle displaying a stylized sun. This livery, introduced to emphasize ATA as a "vacation airline", was synonymous with the phrase "On ATA, You're on Vacation".