To promote "Laundry Service", Shakira embarked on the Tour of the Mongoose from 2002 to 2003. The tour was the singer's first worldwide tour and visited 50 cities and 30 countries, with its kick-off concert show held in San Diego, California. Various brands and franchises co-sponsored the tour, including international clothing brand Reebok and soft drink brand Pepsi. Seven buses and ten trailers were also employed to transport all the staff members. A stage covering 350 square meters was set up and preparations to arrange 280,000 watts of sound and light were made. A "solid nine-piece band" was hired to provide live instrumentation. Regarding the title of the tour, Shakira explained her decision to name it after the mongoose, saying: