Archie's main rival, particularly for Veronica's affections. Though they are ultimately good friends, he often taunts Archie and does not understand why girls prefer to date him. He is highly vain and conceited, thinks he can date anyone he wants, and expects everyone to think the world of him. He likes to pick on others, especially Jughead and Archie . he is always trying to get a date with Veronica but when they did date Veronica cheated on Reggie with Archie and he then dumps Veronica.