Initially known as Ashley Down Ground, it was bought in 1889 by W. G. Grace and has been home to Gloucestershire ever since. It was sold to local confectionery firm J. S. Fry & Sons and renamed Fry's Ground. The club bought the ground back in 1933 and it reverted to its original name. It was sold again in 1976, this time to Royal & Sun Alliance who renamed the ground the Phoenix County Ground for eight years before changing to The Royal & Sun Alliance County Ground until the ground was again bought by the club and took it up its current title.