The Mirage has a complicated marketing history, with a varied and much convoluted naming convention that differed substantially depending on the market. Mitsubishi used the Mirage name for all five generations in Japan, with all but the first series badged as such in the United States. However, other markets often utilized the name Mitsubishi Colt and sedan variants of the Mirage have been widely sold as the Mitsubishi Lancer—including in Japan where the two retailed alongside one another. In Japan, the Mirage was sold at a specific retail chain called "Car Plaza".