KTBC was acquired by the family of future President Lyndon B. Johnson. In 1943, the future First Lady, known as Lady Bird Johnson, invested an inheritance of $17,500 to purchase KTBC. She improved the station by hiring new on-air talent, found commercial sponsors, kept all the financial accounts, and maintained the facility. Using her formal name, Mrs. Claudia T. Johnson served as manager, and then as chairman of what later came to be known as KLBJ for some four decades. (In later years, the president and Lady Bird's children actually ran the media company.)