Hertz's experimental work in electromagnetism stimulated interest in the possibility of wireless communication, which did not require long and expensive cables and was faster than even the telegraph. Receiving little support in his native Italy, Guglielmo Marconi moved to England and adapted Hertz's equipment for this purpose in the 1890s. He achieved the first international wireless transmission between England and France in 1900 and by the following year, he succeeded in sending messages in Morse code across the Atlantic. Seeing its value, the shipping industry adopted this technology at once. Radio broadcasting became extremely popular in the twentieth century and remains in common use in the early twenty-first. In fact, the global communications network of the twenty-first century has its roots in the Victorian era.