1271 Avenue of the Americas was the first of four in Rockefeller Center designed by Harrison, Abramovitz, & Harris on the west side of Sixth Avenue. Harris served as the building's project manager and was responsible for overall planning. The Time & Life Building was the first expansion of Rockefeller Center west of the Avenue of the Americas. Air rights were purchased from the Roxy Theatre to the west. The Roxy was torn down in 1960 to erect an office tower connected to the Time & Life Building.