Internet search query results appear much in the same way. Many web site optimization efforts may be exerted in an attempt to gain the highest "search indexing" or "ranking" placement (as close to first place as possible) for directed term(s) or phrase(s). Using natural or "organic" web site optimization practices has been the standard operating procedure for attaining higher indexing with the end result being the web site appearing in the view area or "above the fold" of the search results pages and especially the first page.