KBCW holds the distinction of being The CW's West Coast flagship station, even though this position is normally assigned to a Los Angeles station; CBS Corporation does not own a CW station in that market—the company owns KCAL-TV, which it runs as an independent station, while L.A.'s CW affiliate KTLA (owned by Nexstar Media Group) serves as its largest station in the West Coast (in terms of market size). With the launch of The CW, KBCW became the Bay Area's only major English-language network (and network-owned) station on the UHF dial. To reflect the new affiliation, KBHK officially changed its call letters to KBCW on July 1, 2006. In June 2013, the station changed its logo from the generic design used since The CW's launch to a version utilizing the station's call letters (also being utilized by The CW's Des Moines, Iowa affiliate KCWI).