On 25 October 2010, Virgin Media announced a deal with NBC Universal Television Distribution for the video-on-demand rights in the UK to a broad selection of NBC Universal series. Under the terms of the agreement, these titles will be offered as new content across Virgin Media's three entertainment platforms; TV, online and mobile. From 1 December, Virgin Media customers were able to access past seasons of shows such as "House", "Heroes", "The Office" and "30 Rock", in HD through TV on Demand.