Much like paperbacks of today, many of the novels in circulating libraries were unbound. At this period of time, many people chose to bind their books in leather. Many circulating libraries skipped this process. Circulating libraries were not in the business of preserving books; their owners wanted to lend books as many times as they possibly could. Circulating libraries had ushered in a completely new way of reading. Reading was no longer simply an academic pursuit or an attempt to gain spiritual guidance. Reading became a social activity. Many circulating libraries were attached to the shops of milliners or drapers. They served as much for social gossip and the meeting of friends as coffee shops do today.