KFAC's demise attracted local and national attention, in part due to the longevity of the format and its presence in the nation's second largest radio market. A "New York Times" profile printed on the day of its format change labeled KFAC "a staple of Los Angeles's cultural life for 58 years" and that its switch was "a sign of the times and perhaps of things to come as American cultural tastes evolve." Competing radio stations KPFK and KCRW both aired tribute programming to KFAC, and Mount Wilson FM Broadcasters' KKGO-FM announced that it would switch formats to classical on January 1990, with KKGO-FM's existing jazz format moving to KKGO (540 AM). KFAC's John Santana was hired by KKGO as a host, and revived the "Gas Company Evening Concert" the following March, with former KFAC announcer Tom Dixon as host. Meanwhile, Evergreen tried to capitalize on the attention the week of KFAC's switch by running television ads locally on "L.A. Law", the 1989 MTV Movie Awards, and "The Arsenio Hall Show" teasing the "new" format.