KHHT was one of three urban ACs serving the Los Angeles market. The others were KRBV, (formerly KKBT, which changed from R&B/hip-hop in May 2006, but was sold by Radio One to Bonneville International in April 2008) and KJLH, whose signal is not full-power and barely penetrates the San Fernando Valley. In July 2006, it was announced that Art Laboe, a legendary oldies DJ in Los Angeles, would expand his syndicated show from weekend to weekdays, with KHHT as the flagship station. Laboe's move was interpreted as an attempt to expand the station's Hispanic audience as it competed with KRBV and KJLH, both of which were African-American owned, operated and targeting stations (only KJLH remains Black-owned).