The 1960s saw important developments in both Welsh and English language music in Wales. The BBC had already produced Welsh language Radio programmes, such as Noson Lowen in the 1940s, and in the 1960s the corporation followed suite with television shows "Hob y Deri Dando" and "Disc a Dawn" giving Welsh acts a weekly stage to promote their sound. A more homely programme "Gwlad y Gan" was produced by rival channel TWW which set classic Welsh songs in idyllic settings and starred baritone Ivor Emmanuel. The Anglo-American cultural influence was a strong draw on young musicians, with Tom Jones and Shirley Bassey becoming world-famous singers; and the growth of The Beatles' Apple Records label saw Welsh acts Mary Hopkin and Badfinger join the roster. Not to be outdone, the short lived Y Blew, born out of Aberystwyth University, became the first Welsh language pop band in 1967. This was followed in 1969 with the establishment of the Sain record label, one of the most important catalyst for change in the Welsh language music scene.