Zadora's acting career made little headway until, while touring with a musical production in 1972, she met Meshulam Riklis, 30 years older than she. The couple married on September 18, 1977. Not long after her marriage, Zadora had a breakthrough as the Dubonnet Girl, appearing in print and television commercials for the apéritif wine, in whose American distributor Riklis was a shareholder. Zadora starred alongside Stacy Keach and Orson Welles in the 1982 film of James M. Cain's novel "Butterfly," the plot for which involved father–daughter incest. The musical score featured Zadora singing "It’s Wrong for Me to Love You." She won that year's Golden Globe Award as Best New Star of the Year amid charges that Riklis had purchased the award with a promotional campaign that included Zadora's image presented prominently on Sunset Boulevard billboards, an appearance in "Playboy" magazine, and entertaining Golden Globe voters. Most critics, however, responded negatively to Zadora's performance (for example, The New York Times film critic Vincent Canby described Zadora's performance in the film as "spectacularly inept"), and she received the 1982 Razzies awards for both Worst New Star and Worst Actress.