In late 1969 promoter Lee Faulkner contacted Joe Lewis to fight in his upcoming United States Karate Championships. Lewis had retired from point fighting at the time but agreed to fight if Faulkner would promote a full-contact karate bout with Lewis and an opponent who would fight to the knockout. Faulkner agreed. As Lewis and Greg Baines entered the ring wearing boxing gloves the announcer identified the fighters as "kickboxers". That night Joe Lewis won the first-ever kickboxing bout in North America on January 17, 1970, with a second-round knockout over Greg Baines.