In 1986, Hasbro released a new Hawk action figure who carried the rank of brigadier general. Concurrent with that, he became overall commander in both the comics and the Sunbow cartoon following the death of General Flagg. A new action figure was released in 1991, with the name changed from "Hawk" to "General Hawk". General Hawk was also released in 1991 as part of the "Talking Battle Commanders" line. In 1993, two new versions of General Hawk were released as part of the Star Brigade line.