As preseason practice begins for the Permian High School football team in August 1988, the town of Odessa, Texas has high expectations for the players and their coach Gary Gaines to win a state championship with their star running back James "Boobie" Miles. The quarterback, Mike Winchell, runs under the expectation of handing off the ball to Miles on most plays. Fullback Don Billingsley struggles with his ball handling and is abused by his alcoholic father Charles, who won a state championship with Permian. The players frequently party as they deal with the pressures of Odessa's expectations.