On his first visit to the U.S., Holt made what was widely viewed as a "faux pas" while delivering a ceremonial address at the White House. Departing from his prepared remarks, he said: "And so, sir, in the lonelier and perhaps even more disheartening moments which come to any national leader, I hope there will be a corner of your mind and heart which takes cheer from the fact that you have an admiring friend, a staunch friend that will be "all the way with LBJ"." Holt had meant it to be a "light-hearted gesture of goodwill towards a generous host", referencing the slogan used in Johnson's 1964 presidential campaign. It was interpreted as such by his immediate audience, but once it was reported back in Australia it came to be viewed as a "foolish, sycophantic and dangerous statement" that was indicative of Australian subservience. Bill Hayden said Holt's remarks "shocked and insulted many Australians [...] its seeming servility was an embarrassment and a worry". Newspaper editorials generally agreed with Holt's assertion that he had been misinterpreted, but still criticised him for making an error in judgment. His comments intensified anti-war sentiments among those who were already opposed to the war, but had little electoral impact. Nonetheless, "all the way with LBJ" is still remembered as Holt's "best-known utterance".