The first issue came out on 28 February 1939. In the beginning it was printed in the form of a newspaper and issued biweekly, on Tuesdays and Fridays. Nowadays it comes out weekly, on Fridays. One part of the magazine is comics, while the other parts contain articles about science, nature, history, art and interesting events, written to appeal to the broadest audiences. The magazine's famous slogan labels it as "Za sve od 7 do 107" ("For everyone from 7 to 107"). The slogan once said "For everyone from 7 to 77", but was changed after the editor received a letter from a reader saying he had recently turned 78 and asking whether he was still fit to read it. The magazine was awarded the Sretenje order of the Republic of Serbia.