The Shooting Industry Foundation of Australia (SIFA) was established in 2014 as the "peak body in research, advocacy, education and safety for one of our country’s oldest and most innovative industries" serving to "represent more effectively the social, cultural, economic and environmental impact of the many thousands of Australians who work in the industry and aligned industries like agriculture, tourism, conservation and ethical harvest". Its board members are directors from Australia's five largest firearm importers/suppliers — NIOA, Raytrade, Outdoor Sporting Agencies (OSA), Winchester Australia and Beretta Australia. During 2017 Queensland state election, SIFA contributed to a political campaign called "Flick 'em", aimed at diverting the votes of major parties and electing a hung government more in favour of relaxing the gun law. SIFA also contributed significantly in the "Not.Happy.Dan" campaign against incumbent Victorian state premier Daniel Andrews during the 2018 Victorian state election.