She has led international campaigns as a model for Miss Sixty, Huawei smartphones, Captain Morgan rum, Gucci fragrances and Vine Vera skincare ranges, and Jaguar Cars. In 2015, she became the face of Gucci's Bamboo perfume brand. She has been featured as the covergirl on "Cosmopolitan", "Glamour", "Bride Magazine", "Entertainment Weekly", "UMM", "Cleo", "Fashion", "Lucire", "FHM". Gadot has been the main model for fashion brand Castro in 2008–16. In 2013, her combined annual modelling and acting salary was estimated at NIS 2.4 million.