Another popular hip hop magazine that arose in the 1980s was "Word Up" magazine, an American magazine catering to the youth with an emphasis on hip hop. It featured articles on what is like to be a part of the hip hop community, promoted up-coming albums, bringing awareness to the projects that the artist was involved in, and also included posters of trending celebrities within the world of Hip Hop. The magazine was published monthly and mainly concerning rap, Hip Hop and R&B music. Word Up magazine was highly popular, it was even mentioned in the popular song by The Notorious B.I.G - Juicy "it was all a dream, use to read WordUp magazine". Word Up magazine was a part of pop culture.