Rapid growth east of the Industrial Canal commenced in the 1960s, during the administration of Mayor Vic Schiro (1961–1970). Many new subdivisions were developed in the 1960s and 1970s, to cater to those who preferred a more suburban lifestyle but were open to remaining within the city limits of New Orleans. Eastern New Orleans grew in a comparatively well-planned and neatly zoned fashion. Some care was taken to avoid placing major thoroughfares along the rights-of-way of unsightly drainage canals, as had frequently occurred in suburban Jefferson Parish. Instead, major roads (e.g., Mayo, Crowder, Bundy, Read, Bullard, etc.) were located equidistant from parallel canals and were outfitted with landscaped medians (neutral grounds in the local vernacular). Numerous subdivisions were developed with large lakes at their centers, providing both an assist to neighborhood drainage and a scenic backdrop for the backyards of homes. From the late 1960s onwards, buried utilities were required, lending to new development in the East a pleasingly uncluttered visual appearance quite distinct from the wire-hung stoplight signals, tangled webs of power lines, and forests of leaning utility poles common to suburban New Orleans. Though modern-day Eastern New Orleans was never segregated, the area originally grew to prominence as a majority-white "suburb-within-the-city". By 1980, the East had also received significant commercial office and retail investment, epitomized by the regional mall The Plaza at Lake Forest, the largest in Greater New Orleans at the time of its completion in 1974.