The Ware Town Council coat of arms was issued in 1956 by the College of Arms to Ware Urban District Council, and transferred to Ware Town Council in 1975. The arms are derived from matters with which Ware is associated — the barge rudders reference the bargemen of Ware, with the red and white striping on the rudders being the livery colours of the City of London, associating the Ware bargemen's free entry rights to that City (q.v.); the crossed coach horns reference the town's long history as a coaching town; and the sheaves of barley reference the malting history of Ware. The motto of the town, "cave" (Latin for "beware") was suggested by the College of Heralds, with the intent of its being a pun on the town's name.