When a film is highly exploitable as a commercial property, its ancillary revenues can dwarf its income from direct film sales. "The Lion King" (1994) earned over $2 billion in box-office and home video sales, but this pales in comparison to the $8 billion earned at box offices around the world by the stage adaptation. Merchandising can be extremely lucrative too: "The Lion King" also sold $3 billion of merchandise, while Pixar's "Cars"—which earned $462 million in theatrical revenues and was only a modest hit by comparison to other Pixar films—generated global merchandise sales of over $8 billion in the five years after its 2006 release. Pixar had another huge hit with "Toy Story 3", which generated almost $10 billion in merchandise retail sales in addition to the $1 billion it earned at the box office.