Bing Cashback was a loyalty program which allowed users to search for products from multiple vendors and find their prices and offering money back for purchases made through the site. It was originally started in June 2006 by Jellyfish.com. On October 2, 2007, Microsoft announced it was purchasing Jellyfish.com for an estimated price of $50 million, with the intent of using the Jellyfish engine as part of their Live Search services in attempt to catch up to Google in the search market.