A later patented development was the first barcode scanner. Originally developed for Simpsons Sears catalog center in Toronto in 1968, the bar code was developed to minimize any increase in Customer picking ticket area. Sears Toronto was then printing 360,000/day. The system used two large pre-printed red bars which could carry normal text with the barcode printed between them. The scanner searched for the bars in green light where the red appears as black. The red bars allowed electronic re-orientation of the scanning system to set-off a white flash which temporarily burned the barcode image unto the photosurface of the scanner. This system was then combined with an electronic tilt tray controller, then produced by Speaker Motion Systems of Milwaukee. The system could read labels passing at 500 ft/minute, 360 degrees of horizontal rotation and +/- 25 degrees of vertical slope. Sears took the first system but it was later sold to most of the major catalogue centres including Sears-Roebuck US - 11 centers, J.C. Penneys - 3 centers, Montgomery Wards, Aldens etc. A single workstation version model, the Datatriever 1000, with integrated electronic US post-office certified attached weigh scales and a label printer, sold 400 units including controlling computers (DEC PDP-8) to Spiegels on one contract for 1.5 times FPs total annual income. A slightly later development used hand held scanners to read the same patented bar-codes. The volume of business was too big for FP to handle and the entire business was sold off to a new US company, Identicon, who eventually sold many more of these systems. All of the models were incorporated into the Simpson-Sears Montreal Fashion Center.