The park opened to positive reviews. "The Times" of London's writer Chris Haslam concluded that America's newest theme park brought the genre "from the preschool plastic of Disney to a new age of insubordinate adolescence through a combination of nerdy attention to detail, startling irreverence and sly wit." Beth J. Harpaz, Associated Press travel editor, declared as one of her all-time favorite rides from any park. However, Hard Rock Park had stated the park could accommodate up to 30,000 visitors a day, and in light of the frozen credit markets during the financial crisis of 2007–2008, the park could not secure sufficient finance to underwrite its planned advertising campaign. As the 2008 economic downturn deepened during the summer, high gas and hotel prices coupled with limited advertising by the park led to lower-than-expected attendance. The park cited "macroeconomic conditions that significantly depressed overall demand in the travel and leisure industry" and a lack of cash to advertise. The park had borrowed a lot of money and could not convince investors to provide more help to keep the park going.