Historical figure is a person who lived in the past and whose deeds exerted a significant impact on other people’s lives and consciousness. These figures are attributed with certain features that are a compilation of the actual values they proclaimed and the manner they were perceived by others. This perception evolves and subsequent generations read the biography of a given historical figure in their own way through their own knowledge and experience. In order to determine the popularity of the commercialisation of historical figures, a study was conducted at the beginning of 2014 on the number of trademark protection applications filed with the Patent Office of the Republic of Poland as a measure of entrepreneurs’ interest in this activity. The names of 300 most prominent Polish historical figures were considered. The study showed that over 21% of the names analysed were recorded in the trademark register. 1,033 trademark protection applications were filed for 64 names out of the 300 historical figures investigated Lipka, 2015,]. The greatest number of trademark protection applications were recorded for Mieszko (295), followed by Nicolaus Copernicus (250), John III Sobieski (94) and Chopin (81).