In 2005, a proposal to recognize several Native American ties through the additional designation of the monolith as "Bear Lodge National Historic Landmark" met with opposition from United States Representative Barbara Cubin, arguing that a "name change will harm the tourist trade and bring economic hardship to area communities". In November 2014, Arvol Looking Horse proposed renaming the geographical feature "Bear Lodge" and submitted the request to the United States Board on Geographic Names. A second proposal was submitted to request that the U.S. acknowledge what it described as the "offensive" mistake in keeping the current name and to rename the monument and sacred site "Bear Lodge National Historic Landmark". The formal public comment period ended in fall 2015. Local state senator Ogden Driskill opposed the change. The name was not changed.