In 1993, a new administration took over, under the leadership of Steve Taiclet (general manager from 1993 to 1996 and 2000 to 2004), and a series of major changes began. Annual on-air fund raisers were initiated in order to underwrite KFJC's basic needs and, more importantly, to fund many much needed technological improvements. As part of these annual on-air fund raisers, the "Penny Pitch" was born. During the "Penny Pitch," KFJC staff go out into the community with live broadcasts and ask for spare pocket change. This is a chance to meet the faces behind the microphones and occasionally hear live bands. 1994 brought the first KFJC CD release, "Summer Surf." This was the first in a long line of CDs created at KFJC issued during the annual fund-raiser.