The club rarely spends more than three seasons with the same kit supplier. The first sponsor to have its name on the shirt was Birmingham-based brewery Ansells in 1983. They withdrew in mid-1985, and the shirts went unsponsored until January 1987, when Co-op Milk paid a "five-figure sum" to have its name displayed until the end of the season, which was a relief to the club not only financially; the vice-chairman claimed that as a "big club ... people expect us to have a shirt sponsor and we have been lagging behind". Later sponsors included car retailer PJ Evans/Evans Halshaw (1988–1989), Mark One (1989–1992), Triton Showers (1992–1995), Auto Windscreens (1995–2001), Phones 4u (2001–2003), Flybe (2003–2007), F&C Investments (2007–2011), foreign exchange company RationalFX (2011–2012), "lifestyle and leisure" business EZE Group (2012–2013 and 2015–2016), e-cigarette company Nicolites (2013–2014), mobile payment enabler Zapaygo (2014–2015), and 888sport (2016–2019).