Local media reported the popularity Chee had garnered during the election, stating that Chee's "more moderate image" and "articulate speeches proved to be a big draw," adding that "If the buzz on social media and the queues of people that have formed after the Singapore Democratic Party's (SDP) rallies to have their books signed are any indication, there is considerable interest in SDP chief Chee Soon Juan this General Election." Observers attributed Chee's improved public image to a greater level of transparency and accessibility to information than in the past, as a result of technology like social media.