Redding's conceptual book, "Why Black Lives Matter: How Borigination explains how to get police and whites to treat blacks like people" was officially released on July 6, 2015, but peaked at the top of multiple charts on Amazon.com two days ahead that when it was exclusively released to subscribers of his talk show and website on July 3. The book surged to No. 1 on Amazon.com "Hot New Releases" in "Philosophy and Reference" and "Philosophy and Criticism" categories and rose to No. 2 in "Philosophy and Criticism" and "No. 3 in "Philosophy and Reference" respectively among Amazon.com's Best Sellers lists. This was also the first time Redding has topped the Amazon.com "Hot New Releases" in "Philosophy and Reference" list since his 2012 release of his book "Disrupter." The foreword was pinned by Dr. Lewis R. Gordon, who also wrote a foreword for Redding's book "Resurrection."