The show's concept resembles that of the "Francis the Talking Mule" movies in which an equine character talks to only one person, thus causing a variety of opportunities and frustrations. The first six "Francis" films (1950–55) were also directed by Lubin. He wanted to make a "Francis" television series but had been unable to secure the rights, so he optioned the Brooks' stories for television. Comedian George Burns financed the pilot for "Mister Ed", which was shot at his McCadden Studio in Hollywood at a cost of $70,000. Scott McKay played Wilbur. Jack Benny was also involved behind the scenes.