During the late 1950s and 1960s, Ansett purchased a number of regional airlines including MacRobertson Miller Airlines, Guinea Airways, and Butler Air Transport. Ansett also offered services to New Guinea. In 1964, Reg Ansett would import the first Boeing 727s following a coin toss with the managing director of TAA as to which company would import them first. In 1968, Reg Ansett changed the name of Ansett-ANA to Ansett Airlines of Australia. By 1969, Ansett had become Australia's leading domestic airline and its market share would rise as high as 55%.