O'Leary was referring to the Lavender Menace, a description by second wave feminist Betty Friedan for attempts by members of the National Organization for Women (NOW) to distance themselves from the perception of NOW as a haven for lesbians. As part of this process, Rita Mae Brown and other lesbians who had been active in NOW were forced out. They staged a protest in 1970 at the Second Congress to Unite Women, and earned the support of many NOW members, finally gaining full acceptance in 1971.