James developed his television career as a guest commentator on various shows, including as an occasional co-presenter with Tony Wilson on the first series of "So It Goes", the Granada Television pop music show. On the show when the Sex Pistols made their TV debut, James commented: "During the recording, the task of keeping the little bastards under control was given to me. With the aid of a radio microphone, I was able to shout them down, but it was a near thing ... they attacked everything around them and had difficulty in being polite even to each other".