The WAVES officers were first assigned to recruiting stations in U.S. naval districts; later they were joined by enlisted personnel with recruiter training. The primary sources of publicity used were radio, newspapers, posters, brochures, and personal contacts. The focus of their advertising campaign was patriotism and the need for women to free up men for overseas duty. McAfee demanded good taste in all advertising, determined to cast the WAVES in a ladylike fashion. She said, "Advertising must appeal to conservative parents, schools, and churches as well as to the young women themselves." At the end of 1942, there were 770 officers and 3,109 enlisted women in the WAVES. By July 3, 1945, their ranks had risen to 86,291, which included 8,475 officers, 73,816 enlisted, and about 4,000 in training.