When President Roosevelt won the presidency in 1932, he chose Early to be his secretary responsible for handling the press, or as the role was becoming known, "the press secretary." After accepting the job, Early laid out for Roosevelt his vision of how the role should be conducted. He requested having unfettered access to the president, having his quotes and statements directly attributable to him as press secretary, and offering as much factual information to the press as it became available. He also convinced Roosevelt to agree to twice-weekly presidential press conferences, with the timing of each tailored to the different deadline schedules of the White House Press Corps. Early also made himself available to the press corps as often as he could, and though he was not known for a lighthearted or amiable demeanor, he earned a reputation for responsiveness and openness, even having his own telephone number listed unlike some of those who held the job after him.