By the 2010s, the Israeli-Arab standard of living was found to be improving, with the number of middle class Arabs growing. In 2017, "Haaretz", which termed Arabs as Israel's "new yuppies", reported that Arabs, especially women, were pursuing higher education in increasing numbers, and increasingly seeking white-collar jobs. According to Professor Aziz Haidar of the Hebrew University of Jerusalem, in 2017 about 27% of Arabs were middle class (as opposed to 17% two decades before) and 3% were wealthy, and although most Arabs were still in lower-income brackets, the Arab middle class is expanding dramatically.