In the mid 1950s, effort to form a Spring Branch municipality failed. Hedwig Village was incorporated on December 23, 1954 and established a zoning ordinance in 1955. Because of the 1955 incorporation, Houston did not incorporate Hedwig Village's territory into its city limits, while Houston annexed surrounding areas that were unincorporated. Hedwig Village incorporated because residents feared that Houston would annex them. Around 1963, residents of Hedwig Villages and other Memorial villages wanted what Gia Gustilo of the "Houston Chronicle" referred to as "a more country-like atmosphere in close proximity to Houston." Laverne Coller, a resident quoted in the "Houston Chronicle" who moved to Hedwig Village in 1963, was paraphrased by Gustilo as "Hedwig Village is unique among the villages in that it was the only municipality to accept the existing commercial sector, which was quite a bonus to the city's revenues."