Initially, there were no formal restrictions about which radio station license categories could make broadcasts intended for the general public. However, effective December 1, 1921, the Department of Commerce, which regulated U.S. radio at this time, adopted a regulation that stations making general broadcasts now had to hold a Limited Commercial license. To comply with this new standard, the Reynolds Radio Company applied for the appropriate license, and on March 10, 1922 a broadcasting station authorization — the first in the state of Colorado — with the randomly assigned call letters of KLZ was issued to the company. KLZ was given permission to use both of the broadcasting wavelengths established by the new regulations: 360 meters (833 kHz) for "entertainment" broadcasts, and 485 meters (619 kHz) for "market and weather" reports. (Reynolds' amateur radio transmissions, although using the same equipment as KLZ, continued as 9ZAF on 370 meters). In late March, the "Rocky Mountain News" reported the station's schedule as "KLZ (ex-9ZAF), News-Times-Reynolds service begins broadcasting news, market reports, and concerts and a good-night story for the children at 7:30 p.m. Sermons and music Sundays from 8:00 to 9:30 p.m. at 360 meters" in addition to "Market reports and financial news daily at 12:30 noon, except Sundays, at 485 meters".