In July 2014, Slipknot began releasing teasers for the new album on the band's website and social media using cryptic messages and gory imagery. "The Negative One", the band's first song in six years, was released on August 1; it was accompanied by a music video directed by Crahan that was released four days later. The video did not feature any band members. On August 24, Slipknot released an official radio single titled "The Devil In I", and the name of the upcoming album was announced as "" on iTunes, with an expected release date of October 28. The release was later preponed to October 17 for the Netherlands and Australia, October 20 for the UK and October 21 worldwide.