In 2012, Project Angel Food served its 8 millionth meal and partnered up with skincare and cosmetics brand Kiehl's to generate additional fundraising revenue through sales of Kiehl's merchandise in their brick and mortar storefronts. Additional fundraising revenue has come from Feed Beads, bracelets made by volunteers and sold at events, and Do Good Cookies, cookies baked in the Project Angel Food kitchens and sold at four Pavilions Supermarkets in Los Angeles, CA and Pasadena, CA. Project Angel Food was under the leadership of Executive Director Laurie Lang from 2013 to 2015. In November 2015, Richard Ayoub became the fourth Executive Director of the organization.