Elliott's career started to fade from the mid-1960s. He moved in 1966 from Anquetil's team to the rival Mercier-BP, sponsored by a bicycle company and an oil company and led by Anquetil's rival, Raymond Poulidor. Elliott planned for retirement by opening a hotel in Loctudy in Brittany. He had no prior experience in the hospitality trade and that project took so much of his time that he could ride only local races. After promising Mercier-BP that he would make amends in the world championship, the chain came off his bicycle and he finished 15th.