At one time, Grape-Nuts was the seventh-most popular cold breakfast cereal, but sales declined as Post was sold from one company to another. Around 2005, it held less than 1% of the market. About this time, the formula was changed; the husks from milled grain were ground into the flour and the cereal was pitched as "whole grain", albeit at the cost of roughening the cereal's texture and detracting significantly from mouthfeel. The addition of vitamins and minerals allowed it to qualify for food-stamp programs.