With the lack of success that Free FM produced, CBS slowly phased out the homogenized Free FM brand. No new "Free FM" branded stations were launched since the network was created (although KCKC in Kansas City and KDJM (now KKSE-FM) in Denver were reportedly close to flipping to it before Free FM's demise), and new hot talk stations were branded in other ways: for instance, WTZN (now KDKA-FM) in Pittsburgh, Pennsylvania was launched as a hot talk station in April 2007 as "The Zone" instead of Free FM, and even that station has since changed formats twice, first to Top 40/CHR and then to sports radio.