Ella Baker Center unveiled this campaign, first known as "Reclaim the Future" at the United Nations World Environmental Day Conference in 2005. Carla Perez, an organizer at fellow Bay Area non-profit Communities for a Better Environment, states, "Ella Baker Center really opened up the door for the whole local environmental justice movement to come together and reach a wider audience through this event." As billions go into eco-friendly construction, clean technology, urban agriculture and renewable energy, Green-Collar Jobs Campaign works to ensure that low-income people will be able to take part in these new opportunities.