In the 1990s, Hui's worked on more commercialized films. She directed fewer films herself, as she focused on behind-the-scenes work for other filmmakers. The theme of displacement still recurs in most of her work. During the mid-1990s, Hui tried to start a film project about the Tiananmen Square massacre and the reactions of Hong Kong citizens. The project was never made due to lack of funding. The term Tiananmen Square massacre is no longer in use by the Chinese government, as it portrays a harsher image of the incident. It is now more recognized as the Tiananmen Square protests or the June Fourth Incident. Throughout her career, Hui has often taken chances to develop more intense and ambitious films, while making a name for herself.