Within a few days the sign is up and she is thrilled. However, it turns out the Adams Soap company has traditionally booked the sign and is upset to learn that another client has obtained it. The Pfeiffer company calls Gladys to a meeting where Evan Adams III (Lawford) attempts to induce her to give up the sign by offering her more money. Gladys is not interested. She is called to another meeting and is offered six signs in exchange for the one. This time, she accepts. Now, there are six huge signs in New York, one in lights, each saying simply "Gladys Glover."