Anthony chose as his slogan, "The friendliest store in town." The first large city in which Anthony opened a store was Oklahoma City, in 1939. One source said that Anthony's marketing philosophy was, ""When we come to making a decision on the selling price of an article, it should not be how much, but how little we can sell it for, and still make a profit." "C. R. Anthony's Philosophy of 1922 Remains Up-to-Date." "Oklahoman". April 13, 1986. Accessed November 8, 2016."