Jameson's critique is expanded by Krause, who writes, "We can see a distinctly popular culture schizophrenia arise, a disease spread by the postmodern culture industry, which ruptures personality and isolates the fractured self. Though Jameson does not specifically reference two different types of schizophrenia in his writings, he implies an artistic schizophrenia versus a more popular form—one more or less accepted, and the other anathema. This raises questions about how popular culture might act as a potential cure for madness." On the one hand is a rich Wall Street banker, Bateman, concerned and very self-conscious about every detail of his physical appearance, expensive possessions, and control of the people and the world around him. On the other hand, is the inner self of Patrick Bateman, the aboriginal-self, who copes and relinquishes his outer complications and "fake" identity, created by consumerism, through violence on other human beings, who he finds consumable, and expresses absolute control of his desires and true self through his violent fantasies. His consumer, artificial self, proceeding in society as a wealthy consumer would live and spend his income, versus his natural self, who, instead of spending money, would hunt and prey on the weak and vulnerable, usually women, whom he deems expendable. Bateman treats the people around him just like any other consumer product, because of the void he still battles with and wishes to fulfill from within, hence, having dual personas, having the dull artificial identity, compared to his free limitless persona of his mind.