Dancing Larry, whose real name is Larry Goodman, has been a Rangers season ticket holder since 1988, and his famous dance routine began in the mid-to-late 1990s, when he danced in the aisle between sections 406 and 407. After the most recent MSG renovation, he now dances in the portal between sections 223 and 224. The dance usually occurs during the last TV timeout of the third period to get the crowd and the team pumped up. Larry dances to the song "Strike It Up" by Black Box which is cued up on the Madison Square Garden loud speakers by the technical staff.