Robert Fleming Rankin (born 27 July 1949) is a prolific British author of comedic fantasy novels. Born in Parsons Green, London, he started writing in the late 1970s, and first entered the bestsellers lists with "Snuff Fiction" in 1999, by which time his previous eighteen books had sold around one million copies. His books are a mix of science fiction, fantasy, the occult, urban legends, running gags, metafiction, steampunk and outrageous characters. According to the (largely fictional) biography printed in some Corgi editions of his books, Rankin refers to his style as 'Far Fetched Fiction' in the hope that bookshops will let him have a section to himself. Many of Rankin's books are bestsellers.