While at a recording studio in Los Angeles in 1965, Wilson met Tony Asher, a 26-year-old lyricist and copywriter working in jingles for an advertising agency. The two exchanged ideas for songs, and soon after, Wilson heard of Asher's writing abilities from mutual friend Loren Schwartz. In December, Wilson contacted Asher about a possible lyric collaboration, wanting to do something "completely different" with someone he had never written with before. Asher accepted the offer, and within ten days, they were writing together. Wilson played some of the music he had recently recorded and gave a cassette to Asher containing the backing track to a piece called "In My Childhood". The result of Asher's tryout was "You Still Believe in Me", and the success of the piece convinced Wilson that Asher was the wordsmith he had been looking for. Asked why he felt Asher was the right collaborator, Wilson responded that he "thought he was a cool person" and was impressed that Asher had known Schwartz, "a very brainy guy, a real verbal type person."