In March 2005, WDKF held a "funeral" for "KISS-FM", and briefly stunted as "94.5 FM-Playing Whatever We Want, Whenever We Want". On March 30, 2005, at 3 PM, the all-new Channel 9-4-5 launched. Despite the changes however, the station continues to lean Rhythmic as it battle Main Line Broadcasting's Rhythmic Contemporary rival WDHT for listeners. Main Line's other station, WGTZ, dropped its Top 40 format in November 2007 and flipped to "Fly 92.9", a "We Play Everything"-type Adult hits format, making WDKF the only CHR station in Dayton. The "Channel" branding was used previously in the late 1960s by sister station WONE (AM) "Channel 98" for its then-Top 40 format when it competed with WGTZ's AM sister WING.