In a series of three seminal papers, Milgrom and Roberts developed some of the central ideas regarding asymmetric information in the context of industrial organization. The work of George Akerlof, Joseph Stiglitz, and especially Michael Spence, mostly developed in the 1970s, provides some of the conceptual and methodological background. However, it was primarily in the 1980s and largely due to the Milgrom-Roberts contributions in applying incomplete information game theory to industrial organization problems that these ideas were adopted into the mainstream of the field.