Virgin Media had displayed a V+ in their Oxford Street store using polarised glasses and trialled over a private video on demand network using a HD stream interlaced with two pictures in 2009. In March 2010, during the Ideal Home Show at the Earls Court Exhibition Centre, Virgin Media showcased a reel of 3D content – including sport and video games – as a taste of its plans for 3D television. Virgin confirmed plans to start offering 3D content to subscribers via its on-demand platform rather than launching a static channel. The demo used active glasses but Virgin Media said that its 3D service would also support passive glasses.