The Customers started out in 1996 as a studio project for Will and Gregg who lived in a neighbouring village to Joseph's and Gabriel's home in Devon, but did not enter its present form until all members had moved from Devon to Sussex. Will worked with Gabriel and played out live under the guise of Willis. The name changed to The Customers on Christmas Day 2001. Joseph joined the band as drummer in 2002 and they welcomed Gregg back into the line-up to complete the four piece.