KFAC and KFAC-FM ended their full-time simulcast on January 17, 1972; while both kept the same format and same airstaffs, KFAC-FM utilized a deeper playlist and broader spectrum of selections, while KFAC focused on more familiar selections and melodies, aiming to attract younger listeners. Both stations still simulcast core programming like "Evening Concert", "Luncheon at the Lincoln Cente"r, and "Continental Classics". The "KFAC Listeners' Guild" was established in 1970 supported by an annual $3 membership fee, providing listeners a chance to provide direct feedback to the station and its operations, it boasted over 11,000 members after the first year.