Brand took the helm of the NCAA during a time when it was criticized for not valuing academics and education. Brand, a former college president and academic, was expected to bring new priorities to an institution previously governed by Cedric Dempsey, whose background was that of an athlete, coach and athletic administrator. Brand vowed to improve the overall experience for student-athletes, helping them attain both an education and increasing postgraduate opportunities. In a speech to the National Press Club, Brand said that "intercollegiate athletics can be a vital force in America's culture, exemplifying the positive spirit and values of our way of life," but he also expressed his strong belief "that academics must come first."