Riccitiello joined video game company Electronic Arts (EA) in October 1997, initially serving as president and chief operating officer until 2004. He left the company to co-found and serve as partner of Elevation Partners, a private equity firm specializing in entertainment and media businesses, along with Roger McNamee and Bono. Riccitiello returned to EA to serve as CEO from February 2007 to March 2013, when the board of directors accepted his resignation because of the company's financial performance. Following EA, he worked as an advisor to startup companies and became an early investor in Oculus VR.