The station, now called "Mega 92.3", continued playing rhythmic oldies. On August 9, 2001, KCMG changed its call letters to KHHT, re-branded as "Hot 92.3", and shifted to more of an urban AC format. However, KHHT was not a typical urban AC station; this station was one of the first urban AC's to play more old school/classic soul, the more mainstream-level R&B (barely-to-not playing neo-soul at all) and some rhythmic and Latino pop/R&B songs to cater to the Hispanic and Asian audiences that listen to R&B music in particular. In this way, KHHT's playlist structure was the inspiration for other urban AC markets in the western half of the U.S. such as sister stations in KISQ San Francisco, KSYU Albuquerque, and KHYL Sacramento.