Nokia, which was one of the leading cell phone giants in the world, has its headquarters in Finland. Lead organizer Christine Land was inspired to create the event back in 2000. Back in the first event, a leading insurance company in Finland sponsored the event for recycling purposes. According to insurance companies, there are a lot of cell phones lying in thousands of lakes all around Finland. Many phones are returned to their mobile carrier stores in return for a new one; however, others are discarded instead of being recycled and they become a toxic waste. The battery in the cell phone can ultimately become a toxic waste and it must be taken care of properly.