"Nocturne" was the first release in the "Shin Megami Tensei" series to be released overseas. After the release of "Nocturne", Atlus' overseas branches decided to add the "Shin Megami Tensei" moniker to future releases within the "Megami Tensei" franchise to help market the games. Despite many of the original games not bearing the moniker, it ultimately worked in Atlus' favor as, regardless of title differences, the games chosen for localization were all part of the larger "Megami Tensei" franchise, and using the core "Shin Megami Tensei" moniker kept all the titles under a single banner. Before this decision was made, the series was given the localized title "Revelations", used for the first "Persona" and the first "Last Bible". Later, changes to titles were made to make them less unwieldy, such as with "Raidou Kuzunoha vs. the Soulless Army". Called "Raidō Kuzunoha vs. The Super-Powered Army" in Japan, the title was altered as it sounded "goofy" in English. By the time "Strange Journey" was in development, the franchise had a strong presence overseas, so the team created "Strange Journey" with localization in mind: the two aspects actively linked with this were the game's setting in Antarctica as opposed to modern-day Japan, and the fact that it was not given a numeral. Starting with "Shin Megami Tensei IV", the company decided to actively promote the franchise overseas to North America, Europe and mainland Asia. After 2016, due to Atlus USA's merger with Sega of America, Sega took over North American publishing duties, although the Atlus brand remained intact.