At this point in her career, Hersh's output was independently released online. She expressed that she wanted a complete break with the music industry, stating, "Because we differ from the recording industry ethically, we had been asked to dumb down our product so many times. I have been asked to act and look like a bimbo so many times and I just decided, 'I’m not going to turn my back on my music. I’m not going to turn my back on women.' We’re morally bound to not participate in the traditional recording industry because we disagree with it. So we continue to play music, which has nothing to do with the music business."