The first American plastic toy soldiers were made by Bergen Toy & Novelty Co. (Beton for short) in 1938. Beton also acquired the molds of another pre-war plastic figure company, Universal Plastics with their figures remaining for sale when lead toy production was stopped in 1942. The Beton figures were painted like metal figures and sold the same as their metal brethren; individually or in a boxed set of around seven figures. Following World War II, Beton modified their figures in an attempt to change the World War I type helmet into the World War II one.