By the start of the 1990s, the music industry was enticed by alternative rock's commercial possibilities and major labels actively courted bands including Alice in Chains, Pearl Jam, Jane's Addiction, Dinosaur Jr, and Nirvana. In particular, R.E.M.'s success had become a blueprint for many alternative bands in the late 1980s and 1990s to follow; the group had outlasted many of its contemporaries and by the 1990s had become one of the most popular bands in the world. Mazzy Star had a top 40 hit with "Fade into You" (1993) and Smash Mouth recorded hits "Walkin' on the Sun" (1997) and "All Star" (1999).