"Southernplayalisticadillacmuzik" was produced entirely by Organized Noize, which was made up of Rico Wade, Ray Murray, and Sleepy Brown. Production team Organized Noize utilized live instrumentation on the album, emphasizing musical instruments, including bass, keyboards, guitar, and organ, over conventional hip hop techniques such as DJing and sampling. They viewed that the feel of live instruments made the music sound more authentic and immediate. With their production, the team sought an organic, celebratory, "" vibe, as Brown later recalled, "We wanted Atlanta brothers to be proud of where they were from". Brown also sung vocals for several tracks.