By 2000, Rubio was considered to have achieved a degree of musical credibility for having reinvented both musically and aesthetically as pop icon. She then became a more sophisticated performer with a flirtatious and playful persona attracted new fans all around the world. Midi dresses became an essential part of her wardrobe and she was already encouraged to be more sensual in front of her viewers. Her Paulina era led to some media outlets referring to her as "Latin Madonna" for the great influence of the American artist in her videos, and like her, sensuality became a stronger element in her music videos and shows. The Spanish magazine "Hola!" wrote that "with her usual cowboy hat and miniskirts, created a style among the youngest girls." At that time, she began to associate with the feminist movement and express it through her music and concerts. The Spanish journalist Igor Cubillo by "El País" wrote that her music is a "fresh formula" in cohesion to "well exploited physical attractiveness, to her exaltation of feminine pride and the aforementioned Latin fashion" that made her a pop star that all the girls "want to look like her. "