By 2007, the success of small, independent, private journalists began to rival corporate mass media in terms of audience and distribution. Citizen produced media has earned higher status and public credibility since the 2004 US Presidential elections and has since been widely replicated by corporate marketing and political campaigning. Citizen media usage and attention also increased in reaction to the 2016 US Presidential election. Traditional news outlets and commercial media giants have experienced declines in profit and revenue which can be directly attributed to the wider acceptance of citizen produced media as an official source of information.