Treasure places emphasis on creating original games in the action, platform, and shooter genres. They do not have a preference on gaming platforms or 2D vs. 3D gameplay, preferring to choose the most suitable depending on the game they are designing. The company has never viewed sales as much of a concern. They would prefer making the games they want to make, and not what will more likely sell well. Maegawa has preferred to always keep the company small to keep an "independent-minded" mentality, and help the developers' personalities shine through their games.