As of the census of 2010, there were 35,731 people, 9,789 households, and 9,209 families residing in the CDP. The population density was 7,444 people per square mile (4,625.5/km2). There were 10,169 housing units at an average density of 2,118.5/sq mi (1,316.4/km2). The racial makeup of the CDP was 70.29% White, 1.39% African American, 1.44% Native American, 2.08% Asian, 2.64% Pacific Islander, 18.72% from other races, and 3.45% from two or more races. Hispanic or Latino of any race were 32.83% of the population.