In 2007, Paulina joined the Latino Commission on AIDS, an organization in the fight against the spread HIV/AIDS in the Latino community. Paulina became the first "Mexican Madrina" to partner with the organization. Paulina stated, "It is important to make our voice heard and try to bring back some of the care that the community shares each day". On 17 May 2008, Paulina performed at the ALAS concert (América Latina en Acción Solidaria). The organization's mission is to strengthen and expand public and private sector support for Early Childhood Development in Latin America. In 2009, the singer received recognition from the American Heart Association for her work with the organization. Rubio also performed at the event to raise funds.