Taken together in the model of information theory, "information is what you do not expect" and "trust is what you know". Linking both concepts, trust is seen as "qualified reliance on received information". In terms of trusted systems, an assertion of trust cannot be based on the record itself, but on information from other information channels. The deepening of these questions leads to complex conceptions of trust which have been thoroughly studied in the context of business relationships. It also leads to conceptions of information where the "quality" of information integrates trust or trustworthiness in the structure of the information itself and of the information system(s) in which it is conceived: higher quality in terms of particular definitions of accuracy and precision means higher trustworthiness.