In October 1926, Seppala, Togo, and a team of dogs went on a tour from Seattle, Washington to California; Seppala and Togo drew large crowds at stadiums and department stores, and even appeared in a Lucky Strike cigarette campaign. In New York City, Seppala drove his team from the steps of City Hall along Fifth Avenue and made a pass through Central Park. The team appeared multiple times at Madison Square Garden, which was being managed by Tom Rickard, formerly of Nome, and where on December 30, Togo was awarded a gold medal by Roald Amundsen.