Some of the most notable Gund products in the 1930s included its line of Easter Bunnies which continue to be one of its most popular products. It also introduced "puppy purses," a stuffed animal dog that doubled as a purse. Gund also became the first licensor of cartoon characters, producing plush toy versions of Popeye, Mickey Mouse, Felix the Cat, and Tigger. Its relationship with The Walt Disney Company began in 1947 and contributed to expansion of Gund. The deal with Disney allowed Gund to supply every major toy retailer in the United States with licensed Disney merchandise.