In 2010, Rubio hosted the Paulina & Friends exclusive benefit concert for The Lili Claire Foundation which showcased musicians such as Luis Fonsi, Aleks Syntek, Noel Schajris, Reik and Fanny Lú. The purpose of the event was to raise funds to build a family resource center. "My friends mean everything to me and I am happy to have the opportunity to share the stage with them to support this great cause. All of them are excellent musicians and I know that as always, they’ll do their best to make this an unforgettable night", said the singer. Jeff Simmons, community relations manager for The Lili Claire Foundation said, "I'm really surprised to see the number of artists who continue to join in on this great event, it's truly a blessing. Their contribution to the Paulina & Friends concert is spectacular and the Lili Claire Foundation will be forever grateful".