On May 24, 1983, the FCC granted an original construction permit to build a full-power television station on UHF channel 30 to serve the city of Ogden and the Salt Lake City market. The new station, owned by Ogden Television Inc., originally identified under its application number (830121KH) but took the call letters KOOG-TV in September 1985. It first signed on the air on October 7 and was licensed on January 16, 1986. Originally, the station maintained a general entertainment format airing cartoons, classic movies, drama series and classic sitcoms. In early 1986, the station began airing Home Shopping Network programming during the overnight hours, before expanding the network's programming to the midday hours in mid-1987. By 1988, KOOG was carrying HSN programming eighteen hours a day and general entertainment programming for six hours a day.