Activism against pinkwashing targets breast cancer awareness and donation campaigns that are merely an alibi. The origins of activism against pinkwashing have been dated to a 1985 Breast Cancer Action (BCA) campaign. In 2002 activism against corporate pinkwashing gained international media coverage when the BCA launched its "Think before You Pink" campaign against companies or organisations "that claim to care about breast cancer by promoting a pink ribbon product, but at the same time produce, manufacture and/or sell products that are likely to cause the disease." The "Think Before You Pink" campaign urged people to "do something besides shop." The BCA has particularly excoriated major cosmetic companies such as Avon, Revlon, and Estée Lauder, which have claimed to promote women's health while simultaneously using known and/or suspected cancer-causing chemicals, such as parabens and phthalates in their products.