In early 2004, rumors had been spreading in the Alexandria market of a possible new television station to be launched. Local media insiders believed White Knight Broadcasting, then owners of Fox affiliate WNTZ (channel 48) was negotiating the purchase of the new channel with plans of moving the Fox affiliation to it. Eventually, upon petitioning the FCC for the new channel, the plans were denied. The owners of White Knight eventually spoke to the previous of owners of WNTZ, Delta Media Corporation. Delta Media executives created a new corporate name, Dimension Broadcasting (a shell company for Wilderness Communications, LLC, another shell broadcasting company Delta Media owned and operated), and petitioned the FCC for the new license and won, becoming Dimension's charter station.