Just minutes after the game ended, Appalachian State students began celebrating on the two main streets in Boone, North Carolina: King Street and Rivers Street. The group eventually advanced to Kidd Brewer Stadium, Appalachian State's home field, and tore down one of the goalposts. The students proceeded to carry the goalpost over a mile before depositing it in the front yard of the school's chancellor, Kenneth E. Peacock. He was fine with this, saying "as good as today was for Appalachian State, they can take it up there and put it down. I can't wait to get there and see it." Several students jumped nude into the duck pond behind ASU's dining hall, a campus tradition for celebrating big football victories. When the team returned to their stadium in buses at 11:00 p.m., they were greeted by a crowd of thousands of students and fans. It took the team 20 minutes to get from their buses to the locker room due to the crowd. The celebration in Boone was not limited to Appalachian State's campus; the Boone Mall was "flooded" with cars, and a sports apparel shop carrying ASU gear, Sports Fanatic, reported that sales were seven times higher than normal.