Women artists have also been at the forefront of the hip hop movement since its inception in the Bronx. Nevertheless, as gangsta rap became the dominant force in hip hop music, there were many songs with misogynistic (anti-women) lyrics and many music videos depicted women in a sexualized fashion. The negation of female voice and perspective is an issue that has come to define mainstream hip hop music. The recording industry is less willing to back female artists than their male counterparts, and when it does back them, often it places emphasis on their sexuality over their musical substance and artistic abilities. Since the turn of the century, female hip hop artists have struggled to get mainstream attention, with only a few, such as older artists like the female duo Salt N' Pepa to more contemporary ones like Lil' Kim and Nicki Minaj, reaching platinum status.