As the puppet's fame grew through 1999 and 2000, it gained almost cult status and widespread popularity. The puppet made an appearance on ABC's "Good Morning America" and "Nightline", WABC-TV-produced "Live with Regis and Kathie Lee", was interviewed in "People" Magazine, "Time" Magazine, Entertainment Weekly and Adweek and even had a "falloon" made in its image for the 1999 Macy's Thanksgiving Day Parade. In addition to the media appearances the Pets.com puppet made, merchandising was also done for the company including clothing, other trinkets, and a retail version of the sock puppet that delivered some of the puppet's famous lines, which started shipping on June 13, 2000. More than 10,000 puppets had been sold in its first week of availability and more than 35,000 puppets had been sold by late-July 2000. The Pets.com sock puppet toy was available until the website's shutdown. The Pets.com sock puppet also had an autobiography of himself titled ""Me by Me"," which was released in 2000"."