Although not originally a big seller, "Pet Sounds" was "enormously" influential from the moment of its release. No other artist of Wilson's stature had written, arranged, and produced an album on the scale of "Pet Sounds", and Granata writes that Wilson's "authoritative approach affected his contemporaries" and thus "redefined" the role of the producer. Producer Lenny Waronker, who later became president of Warner Bros. Records, supported that "Pet Sounds" likely contributed to a higher emphasis on studio artistry among West Coast artists. "Creative record-making took a giant step and it affected everybody who was caught up in it. It was a landmark record". Similarly in Britain, many groups responded to the album by increasing the studio experimentation on their records. In 1971, publication "Beat Instrumental & International Recording" wrote: ""Pet Sounds" took everyone by surprise. In terms of musical conception, lyric content, production and performance, it stood as a landmark in a music genre whose development was about to begin snowballing."