More generally, an informationist is a professional who works with information within a particular business, analytic or scientific context to drive toward outcomes based on evidence, analysis, prediction and execution. For example, an extension of the term is increasingly emerging in financial services, life sciences and health care industries. Though still nascently in use, its adoption applies to individuals with extensive industry expertise, acute familiarity with organizational structures and processes, deep domain level information mastery and information systems technical savvy. Informationists in this context support transformational initiatives within and across functional areas of an enterprise as architects, governance experts, continuous improvement advocates and strategists.