Such publicity also made it into the popular press: in the post-war era "Time" magazine occasionally featured architects on its front cover – for instance, in addition to Le Corbusier, Eero Saarinen, Frank Lloyd Wright, and Ludwig Mies van der Rohe. In more recent times "Time" magazine has also featured Philip Johnson, Peter Eisenman, Rem Koolhaas and Zaha Hadid. Eero Saarinen is a particularly interesting case because he specialized in building Headquarters for prestigious U.S. companies, such as General Motors, CBS, and IBM, and these companies used architecture to promote their corporate images: e.g., during the 1950s General Motors often photographed their new car models in front of their headquarters in Michigan. Corporations have continued to understand the value of bringing in Starchitects to design their key buildings. For instance, the manufacturing company Vitra is well known for the works of notable architects that make up its premises in Weil am Rhein, Germany; including Zaha Hadid, Tadao Ando, SANAA, Herzog & de Meuron, Álvaro Siza, and Frank Gehry; as is the fashion house Prada for commissioning Rem Koolhaas to design their flagship stores in New York and Los Angeles. However, throughout history the greatest prestige has come with the design of public buildings – opera houses, libraries, townhalls, and especially museums, often referred to as the "new cathedrals" of our times.