The "Shin Megami Tensei" and "Persona" art styles have been defined by two different artists: Kazuma Kaneko and Shigenori Soejima. Kaneko had a long history with the series, having done some work on the original "Megami Tensei" titles. His first prominent work for the series was on "Shin Megami Tensei", who worked on both the sprite art and promotional artwork for the game's characters and demons. He was also responsible for suggesting many of the game's darker features, defining the series' eventual identity. Before designing each demon, Kaneko looks up his chosen subject to get their mythological background, and uses that in their design. Many of Kaneko's demon designs were influenced by both creatures and deities from world mythology, and monsters from popular culture like Godzilla. Alongside working on "Shin Megami Tensei II", "If..." and "Nocturne", he also did character designs for the first three "Persona" games. Kaneko's style has been described as "cold stoic", evolving into that state over time to keep the artwork as close as possible to the in-game render. He states that he mainly does line drawings for the artwork. He starts his artwork with pencil, and then scans them onto a computer so other artists can work on them digitally.