In March 2015, concerns were raised about a version of the doll called "Hello Barbie", which can hold conversations with a child using speech recognition technology. The doll transmits data back to a service called ToyTalk, which according to "Forbes", has a terms of service and privacy policy that allow it to “share audio recordings with third party vendors who assist us with speech recognition,” and states that “recordings and photos may also be used for research and development purposes, such as to improve speech recognition technology and artificial intelligence algorithms and create better entertainment experiences.”