The pageant was watched by 27.5 million in Britain at its peak in the 1970s and 1980s. In 1970, flour bombs were thrown at the compere, Bob Hope, by protestors. Morley answered his critics saying, "If it is shameful to women, then the best thing they can do is turn it off". The competition raised more than £30 million for charity. In 1983 he floated Miss World Group on the Unlisted Securities Market of the London Stock Exchange, keeping a 51 per cent stake. To counter feminist critics of the show, he tried to reduce the emphasis on the bathing-costume round and emphasise the women's other attributes by drawing attention to their "poise, personality, talent, figure, facial beauty, deportment, ability to be interviewed and so forth". Although the terrestrial TV channels no longer broadcast the show in Britain, it remains popular worldwide, and in 1997 was capable of attracting a TV audience of 2.5 billion across 155 countries.