On July 2, 2010, Earnhardt raced the No. 3 blue and yellow Wrangler Chevrolet (painted to pay tribute to his father and fans) and drove it to victory lane in the Nationwide Series Subway Jalepeño 250 at Daytona. He finished the 2010 Season on November 21, 2010, ranking 21st. Hendrick Motorsports then did a major crew chief shuffle, pairing Earnhardt's crew chief McGrew with Mark Martin, while Gordon's crew chief Steve Letarte moved to the 88 team, and Gordon got Martin's crew chief, Alan Gustafson. On December 2, 2010, it was announced that Earnhardt won the NMPA Most Popular Driver award for the 8th consecutive time.