Among the first to see this potential was Major William Kingdom Rains. A veteran of British wars in Europe, Rains resigned the military in 1830 to start a new life in British North America. In 1834, Lieutenant Governor John Colborne allowed Rains to purchase over 2,200 hectares to start a colony on St. Joseph Island. Rains, his family and a company of investors established Milford Haven - named after a seaside resort near Rains' hometown in Wales - complete with a store and saw mill in the southeast of the island. However, very few settlers came to the island. By 1836, Rains, short on capital for the settlement due to poor investments of his agent, had become estranged from his fellow investors and relocated to a point of land not far from the site of Fort St. Joseph which he named Hentlan (today, Rains Point). Rains' wife Frances and her sister Eliza bore nineteen of Rains’ children, many of whom remained in the area. His son Tudor Rains would go on to establish a successful store at Sailors Encampment on the northwest of the island.