Morley has been a regular on British television since the 1970s, his earliest role being in an episode of "The Fall and Rise of Reginald Perrin". His first major television role was playing General Leopold von Flockenstuffen in the BBC war sitcom Allo 'Allo!" starring in the show from 1988 to 1991. From 1989 to 1995, he played eccentric shop manager Reg Holdsworth in the ITV soap opera "Coronation Street". He became a household name for the role of Reg Holdsworth and the character's spectacle glasses. He left the show in 1995, to pursue other acting roles and projects. In 1997, he appeared as a Librarian in the children's television show "Woof!" and guest starred as Nazi Captain Voorhese in the sitcom "Red Dwarf". In 1998, he appeared in an episode of the television show "The Grand" as Harry Frindel. In 1999, Morley returned to "Coronation Street" in the spin-off show "Coronation Street: After Hours" alongside former "Coronation Street" actress Julie Goodyear. He has also appeared in "Emmerdale" spin-off show "Emmerdale: Don't Look Now! - The Dingles in Venice" playing Reg Holdsworth.