As a comedy TV series it was initially rejected until posted online where it became a hit. In 2005 Comedy Central ordered a pilot of Gay Robot as a live-action series from Sony Pictures TV and Adam Sandler and Jack Giarraputo's Happy Madison. In 2006, Comedy Central filmed a pilot for a TV show based on the comedy bit, which has never aired. But clips posted online (first on MySpace) quickly racked up hundreds of thousands of views. The robot, voiced by Nick Swardson, discovers he is gay after a wine cooler is spilled on him and fries his circuit board. According to the "Hollywood Reporter", "The original pilot, in which Gay Robot and his fraternity buddies try to find him a date for the homecoming dance, was written by Swardson and Tom Gianas, who both executive produced with Sandler." "TV Guide" called the show a guilty pleasure and Gay Robot "the droid since C-3PO." Inside the robot itself is actor Doug Jones. In an interview he confirmed the insides of Gay Robot are based on Jon Lovitz's butler robot guy in "The Benchwarmers", named Number 7. Although Jones is in the robot it takes three people to maneuver Gay Robot. The robot suit costs $250,000. A feature-length Gay Robot movie has been worked up in an initial treatment but is in limbo.