The Parental Advisory label (abbreviated PAL) is a warning label introduced by the Recording Industry Association of America (RIAA) in 1985 and adopted by the British Phonographic Industry (BPI) in 2011. It is placed on audio recordings in recognition of profanity or inappropriate references, with the intention of alerting parents of material potentially unsuitable for children. The label was first affixed on physical 33 1/3 rpm records, compact discs and cassette tapes, and it has been included on digital listings offered by online music stores.