In December 2010, Honda introduced a less expensive Insight hybrid for the 2011 model year to help boost sales. For the 2011 LX model, center armrest, cruise control, USB connectivity for the audio system and floor mats are newly added. Electronic stability control and brake assist became standard across all trim levels. All models come with automatic climate control. Honda explained the move "to make (the vehicle) more affordable for those younger customers who couldn't previously get into a hybrid." In 2009, Toyota promised a lower-priced version of the Prius to compete with Insight, but quietly dropped the deal for consumers.