WBNW also carried Boston Bruins games during the 1994–95 season; the games did not move with WEEI to 850 AM due to conflicts with Boston College basketball. In 1995, Peter Ottmar, who ran Back Bay Broadcasting, consolidated his broadcast holdings, which also included WARA in Attleboro, WWKX in Woonsocket, Rhode Island, and WICE in Pawtucket, Rhode Island, under the Back Bay name; that July, WICE was relaunched as WPNW, which largely simulcast WBNW but featured its own Metro Networks-produced local inserts for the Providence market.