Since early on, Bigelow has been intent on "pursuing markets for a variety of users including biotech and pharmaceutical companies and university research, entertainment applications and government military and civil users". The business model includes "'leasing out' small space stations or habitats made of one or more inflatable modules to different research communities or corporations". Despite these broad plans for space commercialization, the "space tourism destination" and "space hotel" monikers were frequently used by many media outlets following the 2006/2007 launches of Genesis I and Genesis II. Robert Bigelow has been explicit that he is aiming to do business in space in a new way, with "low cost and rapid turnaround, contrary to traditional NASA ISS and Space Shuttle operations and bureaucracy".