In July 2009, Entertainment Consumers Association (ECA) president Hal Halpin posted a copy of an email exchange between himself and Thompson, stating, "I get messages (IMs, emails, FB notes, etc.) from members all the time, asking what the (almost daily) notes are from JT. Since this one's fairly harmless and I've redacted anything personal (not that I don't love getting his threatening cease and desist letters), I thought I'd share it as a pretty typical exchange." Halpin and Thompson have been vocal opponents since 1998, when Halpin ran the game retail trade association IEMA. The exchange was sparked by a guest editorial that Halpin entitled, "Perception is Everything" for IndustryGamers.com where he called for consumers and the industry to speak out against negative stereotyping of gamers.