On December 7, 1937, at a grand ceremony during the Great Depression, Mrs. Marion Brown Grace pulled a large switch to turn on the new Christmas street lights and a large wooden star. Mrs. Grace was the daughter of former South Bethlehem burgess, Charles F. Brown, and wife of Eugene Grace, President of Bethlehem Steel Corporation. Hundreds of citizens attended the ceremony and thousands more listened to the speeches and musical performances on the radio. This was the first year the Bethlehem Chamber of Commerce adopted the nickname "Christmas City, USA".