A 2006 study by Jakob Nielsen found that 77% of visitors to a website do not scroll, and therefore only see the portion of the website that is above the fold. In a more recent article by Amy Schade and NNgroup it is stated that there is an 84% average difference in how users treat the content above and below the fold, there is a big dropoff in attention below the fold. Most web design advice available today encourages designers to place important information at the top of the website, but also to prioritize usability and design.