Another popular ad was made by the NFL. It featured players who were not in the Super Bowl, headlined by Pittsburgh Steelers rookie quarterback Ben Roethlisberger being at a beach resort, depressed he did not make it in. Joe Montana comforted Roethlisberger, and soon both Montana and Roethlisberger joined many other players in different locations in an off-key yet rousing edition of "Tomorrow" from the musical "Annie". The commercial ended with the tagline: "Tomorrow, we're all undefeated again." Roethlisberger went on to lead the Steelers to victory in Super Bowl XL the very next season.