In September 2009, WCIU debuted "You and Me This Morning", a weekday morning program featuring a broad mix of entertainment news, lifestyle features and weather forecasts. The program—which effectively maintains a lighter format, which does not incorporate conventional general news segments—originally aired in the form of locally produced inserts of varying length interspersed within what otherwise was a three-hour block of syndicated programming on WCIU and classic television series on WWME-CA from 6:00 to 8:00 a.m. Although it trails behind the "WGN Morning News" on WGN-TV and "Good Day Chicago" on WFLD (as well as the national morning programs on WMAQ-TV, WLS-TV and WBBM-TV that the second hour of the program also competes against) in the ratings, viewership for the program has increased since its debut; in particular, its ratings doubled from an average of 40,000 viewers in May 2012 to 73,000 in May 2014. "You & Me This Morning" expanded into a full three-hour program (running from 6:00 to 9:00 a.m.) on September 8, 2014.