The purpose of the hypermodern, functional building was to create an atmosphere of a market, with all goods (cloth, clothes, carpets and beds) displayed in the shop instead of back in the stock-room, a rather revolutionary idea at the time, as were the shopping windows of the old 1894 shop (for such a rural town), an idea that was taken to the extreme in the new building. The result was a structure of stacked and covered 'hanging' markets, protected against the elements by the freestanding glass encasing on three sides (North, East and West).