Under general manager and CEO Wood, who invested in management and creative marketing, the Pirates led the AHL in tickets sold, sponsorships, and sellouts for their first 3 years. The Pirates first season proved to be their most successful as they won the Calder Cup with a 43–27–10 record and was third overall in attendance with an average of 5,872 fans. Their next season they had 104 points but were upset in the 1st round of the playoffs. In the 1995–96 season they again reached the Calder Cup Finals, despite a sub-par record of 32–34–10, but lost to the Rochester Americans. For the first four seasons, the head coach was Barry Trotz, who later became a long-time NHL head coach and won a Stanley Cup.