For instance, the public is more likely to indicate support for a person who is described by the surveyor as one of the "leading candidates." This description is "leading" as it indicates a subtle bias for that candidate, since it implies that the others in the race are not serious contenders. Additionally, leading questions often contain, or lack, certain facts that can sway a respondent's answer. Argumentative Questions can also impact the outcome of a survey. These types of questions, depending on their nature, either positive or negative, influence respondents’ answers to reflect the tone of the question(s) and generate a certain response or reaction, rather than gauge sentiment in an unbiased manner.