Herzl began to energetically promote his ideas, continually attracting supporters, Jewish and non-Jewish. According to Norman Rose, Herzl "mapped out for himself the role of martyr ... as the Parnell of the Jews". Herzl saw an opportunity in the mid-1890s anti-Armenian Hamidian massacres which severely tarnished the public image of the sultan in Europe. He proposed that in exchange for Jewish settlement in Palestine, the Zionist movement could work to improve Abdul Hamid II's reputation and shore up the empire's finances. Bernard Lazare harshly criticized this position, arguing that Herzl and other delegates of the Zionist Congress "have sent their blessing to the worst of murderers".