In 1972, the Telemedia radio network brought in Jacques Doucet and Claude Raymond to serve as the Expos' French language broadcast team. They were asked by the Carling O'Keefe brewery, the title sponsor for the French-language broadcasts, to create a French language glossary of baseball terminology. Previously, particularly in the Montreal Royals days, French broadcasters would use English for baseball concepts that didn't have a French equivalent. Through their efforts, a French language baseball lexicon was created: words like "home run" became "" and "hit" became "". A knuckleball became "", literally "butterfly ball".