For the album's promotion in the US, Capitol ran full-page advertisements in "Billboard" that did not distinguish the record from earlier Beach Boys offerings and relied on the group's familiar public image instead of rebranding. This was also true for the promotional spots that were recorded by the Beach Boys themselves and disseminated to radio stations. Like they had done for previous spots, the members performed a comedy skit without any indication of what the record they were promoting sounded like. Instead, they relied on their name recognition. Johnston blamed Capitol for the album's underwhelming sales and alleged that the label did not promote the album as heavily as previous releases. Carl shared this view and said that Capitol did not feel a need to promote the band since they were getting so much airplay. Others assumed that the label considered the album a risk, appealing more to an older demographic than the younger, female audience the Beach Boys built their commercial standing on.