The rise in popularity for traditional tiki drinks also took hold in the craft cocktail movement, as well as within certain "retro culture" circles that were associated with it such as with Hipsters. Switching tiki drinks back to their original fresh juice origins, which had turned towards more artificial syrups during tiki's decline, helped to give the drinks a new reputation. The craft cocktail movement also saw drink experimentation that moved beyond rum and gin, highlighting tiki cocktails that were made with American whiskey and other different base liquor ingredients.