In late 1920, 8XK's entertainment broadcasts would spark Westinghouse's entry into the broadcasting field. The Joseph Horne department store ran daily full-page advertisements in the Pittsburgh papers, and its September 23 placement noted that the store had started selling simple "wireless receiving stations". Then, in the September 29 installment, the ad mentioned that the Horne staff had recently heard an "air concert" from Conrad's station. Upon seeing this latest ad, Westinghouse vice president H. P. Davis immediately began to spearhead the construction of a Westinghouse broadcasting station. His idea was that the company could start selling its own radio receivers to the general public, with the free daily entertainment offered by a broadcasting station stimulating sales.