In 2010, Arriva Buses Wales ceased operating services to Cardigan. However, they retained the hourly section of the service (between Synod Inn and Aberystwyth, via New Quay). The southern section of route, still roughly every two hours, was then solely operated by Richards Brothers, with a change of bus being required at Synod Inn except for a few services operated by Richards Brothers from Cardigan to Aberaeron, New Quay and Aberystwyth (the latter only on two evening journeys). This arrangement continued until the Arriva operation ceased to be a TrawsCambria service and was replaced by Arriva service 50