As of the census of 2010, there were 3,405 people, 1,215 housing units (1,164 occupied), and 573 families residing in the town. The population density was 468.2 people per square mile (180.7/km). There were 663 housing units at an average density of 153.9 per square mile (59.4/km). The racial makeup of the town was 95.69% White, 0.15% African American, 0.59% Native American, 0.50% Asian, 1.83% from other races, and 1.24% from two or more races. Hispanic or Latino of any race were 6.94% of the population.