In "Rhoda", Rhoda Morgenstern moved back to New York City, where she met ruggedly handsome Joe Gerard (David Groh) and married him soon afterward. The couple moved into the same building occupied by Rhoda's sister, Brenda, and for the first two years of the show, Rhoda worked in her own small window dressing company while Joe pursued his career as a building contractor. Brenda, a single, insecure, self-conscious bank teller, often turned to Rhoda for advice (especially about her love life), and Rhoda's parents Ida and Martin were seen frequently.