Before working at KSSK, Price worked for the administration of Hawaii Governor George Ariyoshi and served as the University of Hawaii Director of the Small Business Management Program. Congressman Cecil Heftel needed a new Vice President of Public Relations and Publicity for his radio station and hired Price for the position in 1977. In August 1983, Price was paired with afternoon radio deejay Michael W. Perry to host the station's morning drive program. A top rated program in the state, the two continue to host the same program today despite various station ownership changes.