From 2011, Thicke was the spokesperson for Cambridge Life Solutions, a Canadian company that promised to reduce unsecured consumer debt through a method known as debt settlement, which had been outlawed in the United States by the Federal Trade Commission as a predatory practice in 2010 and was subsequently banned in Ontario in 2015. According to Scott Hannah, the president and CEO of the Credit Counseling Society of Canada, the company, which was accused of "bilking thousands of vulnerable Canadians" grew to dominate half of the Canadian market due to Thicke being hired "as a spokesman who was very credible to Canadians."