By the early 1990s, the sound was further modernized and the bachata scene was dominated by two new young stars: Luis Vargas and Antony Santos. Both incorporated a large number of bachata-merengues in their repertoires. Santos, Vargas and the many new style bachateros who would follow achieved a level of stardom which was unimaginable to the bachateros who preceded them. They were the first generation of pop bachata artists and received all the hype and image branding typical of commercial pop music elsewhere. It was also at this time that bachata began to emerge internationally as a music of Hispanic dance-halls.