On August 5, 2007, Earnhardt earned his first pole position in a race since 2002 at Pocono Raceway. Although Kurt Busch won the race, Earnhardt had a dramatic comeback to finish 2nd after spinning out and experiencing shock troubles. Earnhardt led for eight laps before Busch took over. On August 12 at Watkins Glen International, Earnhardt was making the push into the Top 12 of the Nextel Cup standings from his No. 13 position. After being at the No. 2 position during the race, Earnhardt had engine problems on lap 64 and had to end his race day. After the Glen, he tried furiously to reach the 12th spot in standings. However, a resurgence by Kurt Busch and a blown engine during the final race at Richmond ended his Chase hopes. That was his last chance to participate for the Championship at Dale Earnhardt, Inc. (DEI). After the 2007 season, Dale Jr. won the NMPA Chex Most Popular Driver award for the 5th consecutive time.