One of the many FNS outreach programs, National School Lunch Program, has a focus on National School Lunch Week that runs mid October. Culminating many activities geared towards children, there are marketing materials for parents, teachers, and School Nutrition Professionals on how to support children's food choices. The Choose My Plate website provides educational materials catered to many different audience levels for support on identifying healthy foods, recipes, eating on a budget, and cultivating a plan for eating healthy and balanced foods based on USDA recommendations.