CUF was launched in February 2006 via full-page advertisements in major U.S. newspapers, including "The New York Times", "The Washington Post" and "The Wall Street Journal". In May 2006, the organization aired its first television advertisement. The 30-second spot, running on Fox News Channel and local markets, featured "actors posing as workers" saying "what they 'love' about unions", like paying dues, union leaders' "fat-cat lifestyles" and discrimination against minorities. The advertising campaign cost US$3 million, raised "from companies, foundations and individuals that Mr. Berman won't identify".