The music video for the song was directed by Melina Matsoukas, and took one and a half days of shooting. Knowles did an impersonation of Jay-Z in the clip and is also seen amidst gold watches and jewelry, continuing the motif of luxury that is alluded to in the song. It finally emerged as the forty-fifth best R&B/Hip-Hop song of 2007 in the United States. Although Knowles did not perform "Upgrade U" in any televised appearances, the song was a part of her set list on The Beyoncé Experience tour (2007), and I Am... Tour (2009–10), as well as her and Jay Z's joint On the Run Tour (2014).