Businessman Clifford Coombs took over as chairman in 1965, luring Stan Cullis out of retirement to manage the club. Cullis's team played attractive football which took them to the semifinals of the League Cup in 1967 and of the FA Cup in 1968, but league football needed a different approach. Successor Freddie Goodwin produced a team playing skilful, aggressive football that won promotion as well as reaching an FA Cup semifinal. Two years later, the club raised money by selling Bob Latchford to Everton for a British record fee of £350,000, but without his goals the team struggled. Sir Alf Ramsey briefly managed the club before Jim Smith took over in 1978. With relegation a certainty, the club sold Trevor Francis to Nottingham Forest, making him the first player transferred for a fee of £1 million; Francis had scored 133 goals in 329 appearances over his nine years at Birmingham.