"Steven Crane" of "The Luau" restaurant took advantage of the public's fascination with Heyerdahl and further followed in the footsteps of Beach and Bergeron by building a chain of tiki restaurants in partnership with Sheraton Hotels called Kon-Tiki Ports. Crane is generally credited with also bringing tiki to the forefront of decorations at such restaurants and bars, prominently placing their image on his menu covers, matchbooks, entry ways, and other signage. Southern Pacific themes continued to stray more into the even further imagined realm of the mysterious "Tiki".