On July 21, 2008 at noon, WAVY and WVBT became the first stations in the market and their station group company to produce local newscasts in high definition. This is in contrast to rival WVEC's news being produced in 16:9 digital widescreen which is not true high definition but matches the ratio of HD television screens (WVEC would ultimately upgrade their own newscasts to true high definition in August 2013). WVBT added an hour-long extension of WAVY's weekday morning news on February 2, 2009. The show airs in an entertainment-and-lifestyle program format.