The discovery of neon in 1898 by British scientists William Ramsay and Morris W. Travers included the observation of a brilliant red glow in Geissler tubes. Travers wrote, "the blaze of crimson light from the tube told its own story and was a sight to dwell upon and never forget." Following neon's discovery, neon tubes were used as scientific instruments and novelties. A sign created by Perley G. Nutting and displaying the word "neon" may have been shown at the Louisiana Purchase Exposition of 1904, although this claim has been disputed; in any event, the scarcity of neon would have precluded the development of a lighting product. After 1902, Georges Claude's company in France, Air Liquide, began producing industrial quantities of neon, essentially as a byproduct of their air liquefaction business. From December 3–18, 1910, Claude demonstrated two long bright red neon tubes at the Paris Motor Show. This demonstration lit a peristyle of the "Grand Palais" (a large exhibition hall). Claude's associate, Jacques Fonsèque, realized the possibilities for a business based on signage and advertising. By 1913 a large sign for the vermouth Cinzano illuminated the night sky in Paris, and by 1919 the entrance to the Paris Opera was adorned with neon tube lighting. Over the next several years, patents were granted to Claude for two innovations still used today: a "bombardment" technique to remove impurities from the working gas of a sealed sign, and a design for the internal electrodes of the sign that prevented their degradation by sputtering.