In 2002, 10 combined with the Nine Network and Foxtel to acquire broadcast rights for the Australian Football League, the elite Australian rules football competition, displacing the Seven Network which had held the rights for more than 40 years. 10 broadcast Saturday afternoon and Saturday night games and had exclusive rights for all finals games. Along with the Seven Network, 10 placed a successful $780 million bid to jointly broadcast the game from 2007 to 2011. Under this deal, 10 continued to broadcast the Saturday component of the competition. However, unlike the previous deal, 10 did not hold the exclusive rights to the finals series. Instead, the networks shared the broadcasting of the finals series and alternated the broadcast of the grand final. In the years when 10 did not televise the Grand Final (2008 and 2010), it telecast the pre-season Grand Final and the Brownlow Medal presentation. 10 ended AFL broadcasting after 10 years at the conclusion of the 2011 season.