"Akthar Min Roohi" ("More than My Soul"), was released in 1986. She began singing Arab pop songs with music by Ammar El Sherei and lyrics by Abdulwahab Muhammed. The album was hugely successful all over the Arab world. The songs had very original ideas and distinctive styles, and Latifa began making her songs shorter and adding different influences such as tango music. She also shot a music video for the single "Ew'ah Tegheer" ("Don't Be Jealous") which was extremely popular. The huge success of this album allowed Latifa Bint Alayah Al Arfaoui to buy half the shares of her producer's company and studio, La Reine. Since then, she has co-produced all her own albums and music videos.