From the end of the war, through the 1950s and into the mid-1960s the holiday camp industry thrived. By 1964, Warner had 14 camps across the country, Butlin opened his 10th camp in 1966, and Pontin had expanded into providing trips to Mediterranean locations in 1963. Not all ideas took off. Butlin attempted to expand into the Caribbean in the late 1940s, and hoped to expand the market for his camps in the United States, but by 1950 the venture was wound up, and Butlin admitted defeat and focused his efforts back in Europe.