In its heyday Torre del Greco was renowned for its cafés and eateries, particularly the "Gran Caffè Palumbo", a large Art Nouveau café with an extensive outdoor pavilion known for its gelato, pastries, food and coffee. The comedian Totò was among those who made Torre del Greco their annual summer retreat. The reason for Torre del Greco's popularity as a resort town was its fine beaches and the rural setting of lush farmlands and vineyards, as well as its close proximity to Vesuvius. As the town nearest to the volcano, Torre del Greco was the main starting point for tourists wishing to scale the mountain. This was facilitated by the Vesuvius Funicular, which took tourists to the crater from the town.