Citing "a long-held sense that the practice now being demonized by the music biz as 'illegal' file sharing can be a friend to the independent musician," Harvey Danger released their third album, "Little by Little...", as a free download via BitTorrent a week after its release, and directly from the band's website a week after that. Within two months of release, the album had been downloaded 100,000 times, while the first pressing of physical copies (packaged with a disc of bonus material) had nearly sold out.