Gradiva was the first Russian artist to be invited to the Grammy Awards in 2012, where she wore a pink gown with a gun sleeve, causing a media frenzy. Dubbed "The Gun Girl" at the Grammys, stories circulated in outlets that included "Rolling Stone Magazine", "US Weekly", "Entertainment Weekly", "The Hollywood Reporter", "The New York Times" and "The Wall Street Journal", among others, that quickly gained her the reputation of being a showstopper. When asked to explain the meaning behind her ensemble, she has said that she was calling all countries to submit their weapons for fashion and artistic expression.