On February 20, 2007, Windows Live Shopping beta was rebranded as MSN Shopping. Part of the reason for this decision was to reduce the number of shopping services Microsoft offered, which included MSN Shopping, Windows Live Expo and Live Product Search. Microsoft's spokesperson stated that the beta testing was intended to obtain an insight into user behavior and the data would be incorporated into plans for future products. It was stated that user-created content from Windows Live Shopping beta (lists, guides, and reviews) would continue to be available on MSN Shopping. "Windows Live Shopping Guides" was discontinued as part of the rebranding.