The unemployed, demanding a cash dole, turned to Antonio Soberanis Gómez (1897–1975), who denounced the Unemployed Brigade's leaders as cowards. He said that he would continue fighting for the cause and that he was not afraid to die. In his most famous quote, he said, "I'd rather be a dead hero than a living coward". At a meeting on 16 March 1934, he took over the movement, which became the Labourers and Unemployed Association (LUA). For the next few weeks, Soberanis and his colleagues in the LUA attacked the Governor and his officials, the rich merchants, and the Belize Estate and Produce Company at biweekly meetings attended by 600 to 800 people. The workers demanded relief and a minimum wage. They couched their demands in broad moral and political terms that began to define and develop a new nationalistic and democratic political culture.