At Power Struggle on November 3, Kenta retained his title against Ishii in a rematch. Later in the night, he attacked Hirooki Goto. Kenta lost the NEVER Openweight Championship to Goto at Wrestle Kingdom 14 on January 5, 2020, ending his reign at 127 days with two successful defenses. Later that night, Kenta attacked Tetsuya Naito after his main event match with Kazuchika Okada. Kenta would challenge Naito for both the IWGP Intercontinental and IWGP Heavyweight Championships at The New Beginning in Osaka, where he was defeated.