In those years, the locals used to hand-roll kreteks to sell on order without any specific brand, packing, or limits on ingredients used in production. A resident of Kudus named Nitisemito had the idea of starting serial production and selling kreteks under a proprietary brand name. Unlike other manufacturers, Nitisemito, who first created the Bal Tiga brand in 1906, enjoyed great success by implementing unprecedented marketing techniques, such as using embossed packs or offering free-of-charge promotional materials. Commercial manufacture did not start in earnest until the 1930s.