Opponents have been protesting and taking other actions against the name and logo since the 1970s. The team owners and management have defended their use as having no intent to offend, but rather to honor Native Americans, upholding many fans' beliefs and continued support. However, the use of Chief Wahoo was de-emphasized in favor of alternate logos. The logo was subsequently retired after the Indians' 2018 season, and "is no longer appropriate for on-field use", according to MLB Commissioner Rob Manfred. However, as to maintain their trademark on the logo, along with the words 'Tribe' and 'Wahoo', and prevent their dilution, the team continues to sell limited merchandise with Chief Wahoo, only in its physical team store.