On May 18, 2007, LIN TV announced that it was exploring strategic alternatives that could have resulted in the sale of the company. In early June, WDTN's website (along with those of several other LIN TV-owned stations not affiliated with Fox such as WNDY-TV, WWHO, WAND, WWLP, and WLFI-TV) underwent a redesign. The web addresses were then operated by the Local Media Network division of World Now for a little over a year until October 2008, when LIN TV relaunched most of its station websites through Fox Interactive Media (later spun off as the independent company known today as EndPlay). Prior to the World Now contract, the web addresses were powered by Web Pros.