"SEX" sold fetish and bondage wear supplied by existing specialist labels such as Atomage, She-And-Me and London Leatherman as well as designs by McLaren and Westwood. Jordan (Pamela Rooke) was a sales assistant. Among customers at "SEX" were the four original members of Sex Pistols (the bass-player Glen Matlock was an employee as a sales assistant on Saturdays). The group's name was provided by McLaren in partial promotion of the boutique. In August 1975, nineteen-year-old John Lydon was persuaded to audition for the group by singing along to Alice Cooper's "I'm Eighteen" on the jukebox. Other notable patrons included occasional assistant Chrissie Hynde, Adam Ant, Marco Pirroni, Siouxsie Sioux, Steven Severin and the rest of the Bromley Contingent.