The station had been an also-ran among the New Orleans market's television news outlets for many years; however, the station hired many well-known talent during the 1960s through the 1980s (some of whom had previously worked at WDSU and WWL-TV) including anchor Alec Gifford, weatherman Nash Roberts and sports anchor Buddy Diliberto. In 1968, Gifford—then the station's news director—hired Furnell Chatman as a general assignment reporter at WVUE, becoming the first African American reporter in the market; Chatman eventually made history as the first African American to anchor a newscast in Louisiana when he was appointed anchor of the station's noon newscast a few years later. In 1976, WVUE hired Lynn Gansar, who within a few years, was elevated from a reporter role to become the station's first female news anchor. On May 31, 1982, WVUE launched a half-hour 5 p.m. newscast called "Live At Five"; this program was revamped as "Neighbors at Five" during the late 1980s, in which anchors Margaret Dubuisson and Joe Giardina presented the newscast from various locations in New Orleans.