Johnson made aggressive use of the internet to court supporters and attract national attention to his primary challenge against McKinney. The "National Journal" wrote that of all Congressional candidates nationwide in 2006, "Johnson had the most unique blog strategy by far." The National Journal ranked Johnson's use of the internet to defeat McKinney—and the broader trend of challengers using the blogosphere to challenge entrenched incumbents—as the third most significant blog-related story of 2006. Johnson was the first Congressional candidate invited to blog for "The Hill"'s Congress Blog, typically reserved for Members of Congress. "I'm tremendously excited about the opportunity to use this unique medium to strengthen democracy by increasing open interaction between constituents and candidates," Johnson wrote. "I hope to provide you with an inside view of this contested, high stakes runoff."