Like all other WrestleMania events, WrestleMania III was promoted for several months in advance. The main feud stemmed from André the Giant's heel turn and betrayal of his friend, the WWF World Heavyweight Champion Hulk Hogan, which began on an episode of "Piper's Pit" when WWF President Jack Tunney presented Hogan with a trophy for being the WWF World Heavyweight Champion for three years, and André, his good friend, came out to congratulate him but cryptically remarked: "Three years to be a champion, it's a long time". A week later on another episode of "Piper's Pit", Tunney presented André with a visibly smaller trophy for being "undefeated in the WWF for 15 years" and Hogan came out to congratulate André, but before The Giant could speak, Hogan ended up being the focal point of the interview. Annoyed by this, André walked out during Hogan's congratulation speech. A week later on yet another "Piper's Pit" segment, Jesse Ventura hinted he knew something about Andre but wasn't telling. This infuriated Piper and the two nearly came to blows before Jesse challenged that he could produce André next week, asking Piper “can you produce Hogan?” Piper agreed and nervously asked Hogan later on who agreed. The following week Hogan was on Pipers Pit first when Andre walked out with Bobby "The Brain" Heenan, a long-time adversary of Hogan and André. He announced himself to be André's new manager. André then challenged Hogan to a title match at WrestleMania III and attacked Hogan, ripping off Hogan's T-shirt and crucifix necklace.