Until early 2008 the city end of the boulevard was formed by the Rif Hotel, but in the spring of 2008 the existing hotel was demolished and the road alongside the boulevard opened and extended. This new road by-passes the city centre and runs directly towards the main roundabout at the entrance of Nador via the road to Tawima. The remaining grounds where the hotel and its facilities were located are being redeveloped into a new hotel complex: after some delay the new development is being built under supervision of Khalid El Adouli. The new Rif complex is being built on the grounds of the former hotel minus the strip of land directly on the coast, as this is now a road and a public boulevard on reclaimed land.