The "Detroit Free Press" reported that the loudest cheers during Michigan State's home victory against UAB came when the scoreboard displayed the final score of the Appalachian State vs. Michigan game; to conclude his postgame press conference, Michigan State defensive coordinator Pat Narduzzi stated: "And Michigan lost, too." The Ohio State locker room erupted into a "roar" after the players learned of Michigan's loss. Conversely, Michigan State running back Javon Ringer expressed disappointment at the game's result, saying "I kinda really wanted to be undefeated for us." Ohio State coach Jim Tressel gave a similar reaction, saying that "I'm never glad when a conference opponent loses outside of your game with them... You're always rooting for your brethren in the Big Ten." ESPN.com reported that in the hours after the game, "at least one street vendor was doing brisk business selling freshly minted Mountaineers T-shirts near the Ohio State campus", while stores near the campus were "swamped with requests for gear bearing the Mountaineers' gold and black colors and logo", primarily from Ohio State fans who were rejoicing over their rival's defeat. Appalachian State's campus bookstore received a large number of phone calls from people wanting to buy gear, many of them from Ohio, but were unable to sell them in large quantities due to a state law prohibiting university bookstores from selling items to people who are not students, faculty, or alumni.