In 1911, Frederic Goudy, Alfred Stieglitz, and W. A. Dwiggins came together to discuss the creation of an organization that was committed to individuals passionate about communication design. In 1913, president of the National Arts Club, John G. Agar, announced the formation of The American Institute of Graphic Arts during the eighth annual exhibition of “The Books of the Year.” The National Arts Club was instrumental in the formation of AIGA in that they helped to form the committee to plan to organize the organization. The committee formed included Charles DeKay and William B. Howland and officially formed the American Institute of Graphic Arts in 1914. Howland, publisher and editor of "The Outlook", was elected president. The goal of the group was to promote excellence in the graphic design profession through its network of local chapters throughout the country.