As the number of homes receiving digital terrestrial grew, the interest in new channel capacity increased. In 2005, the auction for two new slots on National Grid Wireless multiplex D resulted in broadcasters bidding high prices to gain bandwidth. ITV won the bidding for the first slot (on which it launched Men & Motors on 2 May 2005, replaced by ITV Play and later ITV2+1), and Channel 4 the second. Channel 4 launched E4 +1 (not its new channel More4) on the multiplex when the slot became available on 1 June (E4 launched on Freeview on 27 May 2005). National Grid Wireless made an additional new slot available on Multiplex D using the new compression techniques. The 18-hour channel, running from 6am to midnight, became available on 1 December 2005. Companies interested had until 1 November to submit their bids, with bids said to have reached £10 million, from an entry level of £5.5 million, with 12 separate bidders covering all sectors of broadcasting. This slot was won by Channel 4; it was occupied by More4+1 until live coverage of Big Brother replaced it on 18 May 2006. Film4 took over the slot 23 July 2006.