The station moved to VHF channel 13 on January 13, 1959 and subsequently changed its call letters to WVUE on February 1. The station moved to channel 12 on September 6, 1962 due to interference with Biloxi, Mississippi ABC affiliate WLOX, which also broadcasts on channel 13. Screen Gems, the television arm of Columbia Pictures, acquired the station from Supreme Broadcasting in 1965. On June 8, 1970 at 8:00 p.m., it made a highly publicized switch of channel positions with the city's PBS member station, WYES-TV, and moved to VHF channel 8, during an airing of the 1954 movie "The Naked Jungle". This was done to give WVUE a greater broadcast signal range; while on channel 12, it had operated at relatively low power to avoid interfering with the signal of Jackson, Mississippi's WJTV, which had also broadcast on channel 12. The channel 61 allocation was later assigned to WLPN-LP (which operated from 1989 to the late 2000s) and the channel 20 allocation was assigned to religious station WHNO (which signed on in October 1994).