Begum's talent was first spotted by her principal when she was in primary school in 1924. Impressed by the quality of her voice, she was made head singer of classroom prayer. At 10, she started singing folk-based songs at religious functions and family marriages. She received no formal musical training. Her singing ambitions, which she held from 1929, met with opposition from her family. In 1931, when she was twelve(16), her uncle, who enjoyed qawwalis and ghazals, secretly took her to Jenophone (or Xenophone) Music Company for an audition with Lahore-based musician and composer, Ghulam Haider. Begum said in an interview, "I sang Bahadur Shah Zafar's (the poet-ruler) ghazal "Mera yaar mujhe mile agar"." An impressed Haider gave her a contract for twelve songs, with the same facilities provided to top singers. It was Begum's paternal uncle Ameer Khan who convinced her father, Miya Hussain Baksh, to allow her to sing. When she won a contract with a recording company, her father agreed to let her sing on the condition that she would record in a burka and not allow herself to be photographed. She earned 15 rupees per song and was awarded 500 on the completion of the contract on Xenophone. Xenophone was a renowned music recording company, patronised by the rich, and her popularity grew in elite circles in the early 1930s. Though she had won the Xenophone audition without having any formal music training, Hussain Bakshwale Sahab and later Ghulam Haider improved her singing skills between 1937 and 1939.