Although Oppenheim died in November, 1901, the demand for the New Idea Spreader Company’s labor-saving “widespread” machines quickly grew and fifteen years later, under the direction of his oldest son, B.C. Oppenheim, and Henry Synck, one of Oppenheim’s first employees, the company, had branches in eight states and an assembly plant in Guelph, Ontario. It had total sales in 1916 of $1,250,000. Eight years later, in 1924, the factory was turning out 125 manure spreaders in an eight-hour day. and “became the brand that set the standards for spreader performance, durability and reliability decade after decade.”