During World War II in the early 1940s, Gund did not manufacture its products according to prior demand. To support the war effort, Gund only offered its products on a quota allotment. It also produced a doll in an army uniform as its way to encourage the purchase of war bonds. After the war, Gund began rapid expansion, releasing new products, including many new Disney characters in conjunction with the opening of Disneyland in California in 1955. It moved into a new manufacturing center in Brooklyn in 1957, a location that would produce its toys until 1974.