In a bid to reverse Wembley's fortunes, in the mid-2000s plans were created and approved to completely regenerate the place, carried out by construction company St. Modwen. The first phase, including construction of eighty-five homes, reconstruction of the plaza as a new public square and opening of new retail units including a TK Maxx, was completed in 2009. The rest was completed in phases until 2015 after nine years' time, with additional retail and housing units. The local Argos store also moved to a new unit in the redeveloped Central Square.