Good championed the rise of rhythm & blues and went to the United States in 1962, where he spent $15,000 of his own money to produce a pilot show for the American market. After trying for a year to persuade television executives to take on the show, he gave up and returned to the UK. A year later, a disc jockey gave the tape of the pilot show to an American television executive, who sent for Good. This led to the broadcasting of the first "Shindig!" show, first broadcast by the American Broadcasting Company (ABC) on 16 September 1964. "Shindig!" had a half-hour spot until January 1965, when it was extended to an hour, before switching to twice-weekly half-hour episodes in the autumn.