City council approved the project on October 4, 2006, and the groundbreaking ceremony took place on January 22, 2007. The WFCU Centre was built at a cost of approximately $71 million by the Windsor, Ontario-based construction company, PCR Contractors. The land was purchased from London, Ontario developer Farhi Holdings Corporation. The construction of this sports-entertainment centre was decided upon as a part of the city government's overall effort to add excitement to the economy. As part of that effort, Windsor city council committed to building the centre, and agreed to fund most of the cost.