The Edison Electric Illuminating Company built and signed on this station as the first incarnation of WEEI, from which the call sign was derived from. The electric company established WEEI as a public relations vehicle and extensively promoted the new venture weeks before launching, highlighting the usage of the latest and most advanced radio equipment. A "Boston Globe" profile specifically cited AT&T's success with WEAF as Edison Light's inspiration for WEEI; while the company stressed that WEEI would not be a direct copy of WEAF, WEEI agreed to simulcast programming from the New York station via a direct phone line. WEEI's debut on September 29, 1924 included a four-hour commencement program including a dedicatory address from Edison Light president Charles L. Edgar, in addition to live classical music selections, operating at 303 meters (990 kHz) with 500 watts of power. WEEI's alliance with WEAF included airing the New York station's coverage of the 1924 World Series, headlined by Graham McNamee. WJAR in Providence, Rhode Island was added to the simulcast, while WNAC suspended operations during the games to avoid any potential interference.