In May 2008, Virgin Media began their "long term" region-by-region analogue television service switch off project, beginning with Coventry and Glasgow. In areas where analogue transmission will be turned off but no digital replacement introduced customers will be offered Virgin's off-network services, with the company looking at developing a television-over-DSL service for areas outside its cable network. Analogue subscribers in areas where digital cable services are already available will be offered transfers to new packages. The firm signalled that it wants to use the capacity to provide faster broadband internet.