Veronica (sometimes called Ronnie or Ron by her close friends) is a very rich girl, the daughter of the super wealthy multi-billionaire and business tycoon and industrialist Hiram Lodge. She is known to be the richest girl in Riverdale. She is a spendthrift, quite spoiled and vain, but is friendly, compassionate, caring, selfless, and generous. She gets along well with most of her classmates no matter their financial status. Like her best friend Betty, she is romantically obsessed with Archie and constantly competes for his affection, usually winning over Archie’s affections. She rarely gets along with Jughead Jones due to his lazy demeanor, though occasionally they set aside their differences, albeit usually to get Archie out of trouble.