where formula_2 is social welfare and formula_3 is the income of individual formula_4 among formula_5 individuals in society. In this case, maximizing the social welfare means maximizing the total income of the people in the society, without regard to how incomes are distributed in society. It does not distinguish between an income transfer from rich to poor and vice versa. If an income transfer from the poor to the rich results in a bigger increase in the utility of the rich than the decrease in the utility of the poor, the society is expected to accept such a transfer, because the total utility of the society has increased as a whole. Alternatively, society's welfare can also be measured under this function by taking the average of individual incomes: