Thus, the late King's martyr status was accentuated, helping to incite common folk into revolting against the hardships enforced by the succeeding Danish rule. Propaganda proclaiming the heroic nature of Olaf's last stand made for great nation-building material in the immature Norwegian state, where the warrior ethic of the Vikings and their gods and goddesses were still highly revered. According to Snorri, even nature lent a hand, as the day of the battle coincided with a nearly-full solar eclipse, as reflected in the description of an ill-fated 'blooded red sun', which was interpreted as a certain omen of bad things to come. However, the solar eclipse took place at about 2:00 p.m. on August 31 that year contrary to the traditional date of the battle on July 29.