This ad campaign produced one television commercial, which aired on television in 1968, that featured a catchphrase that became a target for numerous sketches and satirical mentions in media. Spanning the ensuing two decades and beyond, "Oh no, Mrs. Burke! I thought you were Dale!" was parodied on television variety show sketches, in the film "The Kentucky Fried Movie," and in many episodes of "Mystery Science Theater 3000." Fans continue to discuss the origin of this "riff" and have even developed products that feature the text, "I thought you were Dale."