In July 2011, a five-year lease was signed with the New Jersey Sports and Exposition Authority, owner of the Monmouth Park Racetrack in Oceanport, New Jersey, to provide a marketing partnership between the casino and racetrack. The agreement allowed Resorts to rename the Haskell Invitational Resorts Casino & Hotel Haskell Invitational, and possibilities included a merging of loyalty programs as well as bringing entertainers' appearances at the casino to the racetrack. The program was part of a strategy to mesh horse racing with casino gambling.