Mann published the first issue of "The Smart Set" on March 10, 1900, under the editorship of young poet Arthur Grissom, who had also worked on "Town Topics". As editor, Grissom created the formula of the magazine that would remain intact throughout the greater part of its existence: 160 pages containing a novelette, a short play, several poems, and witticisms to fill blank spaces. Its first cover, by Kay Womrath, "depicted a dancing couple in evening dress controlled by strings held by a grinning Pan; the slashing S's of the title were in vermilion. The price was twenty-five cents." Its earliest contributors included celebrated poets Ella Wheeler Wilcox, Bliss Carman and Clinton Scollard.