West announced to the media on 17 September 2013 that Arash "AJ" Maddah, a fellow Australian music festival promoter, had joined the Big Day Out enterprise. Although West explained that "the BDO team will now be C3, AJ Maddah and yours truly", Maddah stated to the media: "It's Ken's vision and I'm working for him. For 20 years it's been my ambition to work for the Big Day Out. It's been a great festival for 22 years. I don't need to fuck with that." As of the date of the announcement, Adam Zammit was the CEO of the company and Fairfax Media reported numerous job cuts.