In its original American broadcast on November 6, 2001, "Treehouse of Horror XII", along with a new episode of the Fox program "That '70s Show", made Fox the highest rated channel that night among adults ages 18 to 49, according to Nielsen Media Research. The preliminary Nielsen household rating and share and adult 18-49 rating on the Fox channel that night were 7.6 rating/11 share. "Media Life Magazine" described "The Simpsons" performance in the ratings that night as "superb". On September 2, 2003, the episode was released, along with the episodes "Treehouse of Horror V", "Treehouse of Horror VI" and "Treehouse of Horror VII" as part of a DVD set titled "The Simpsons – Treehouse of Horror". The episode was released again as part of "The Simpsons: The Thirteenth Season" DVD and Blu-ray set, released on August 24, 2010.