Following its success, it moved onto the Sky platform in 2002 before leaving on 18 February 2011 after a "substantial decline" in its audience figures through the platform. Meanwhile, another gay radio station called Purple Radio, which launched a few months before then, Gaydar Radio with the backing of Kelvin MacKenzie and Lord Waheed Alli, was broadcasting as part of a bouquet of services provided by the Digital Radio Group (then part of the GWR Group). Purple was run from the Hanover Grand nightclub and tried a number of pioneering nightly broadcasts from gay bars and clubs but this proved far too costly and the station took the decision to merge with Gaydar Radio. Gaydar Radio took the decision not to continue with Purple Radio as a separate output and put in a successful submission to the Radio Authority to take over Purples' frequency, and gained a DAB outlet on the London 3 Digital multiplex in 2004.