As novelistic dialogue, book title, and literary movement name, McOndo evokes the McDonald's corporate name and the place name Macondo, the locale of "One Hundred Years of Solitude" (1967). Each variant term has a contemporary cultural denotation for consumerism, for "banana republic", and for dictator novel literature; each denotes the cultural distortion of Hispanophone societies, by commercial globalization and the psychological flattening that U.S. English-language pop culture impinges upon the cultures native to Latin America; nevertheless, this Anglo cultural hegemony is not exclusive to Latin American literatures, but also occurs in Europe, e.g. the Spanish science fiction film "Abre los ojos" (Open Your Eyes, 1997), by Alejandro Amenábar.