With Fry in place as lead singer and lyricist, Vice Versa changed their name to ABC and changed their sound to a contemporary pop style that at that time led them to be categorised with bands like Duran Duran, Spandau Ballet and the Human League. Between 1982 and 1991, ABC recorded six studio albums ("The Lexicon of Love", "Beauty Stab", "How to Be a ... Zillionaire!", "Alphabet City", "Up" and "Abracadabra") and released a greatest hits compilation album, "Absolutely". During this time, the band went through numerous personnel changes, with Fry and Mark White being its only permanent members.