In early May 1994, the station was sold to Terry Jacobs (formerly of Jacor) who decided to change the format to be Dayton's third oldies station, to compete with similar formats at 95.3 FM and 103.9 FM. On 3 May, the X-Rock staff was fired. The station began playing 20 different versions of "Louie Louie" and calling itself "Louie 95" in an effort to entice listeners by playing different versions of the mid-1960s hit "Louie, Louie", a Richard Berry-penned song popularized by The Kingsmen, and Paul Revere and The Raiders among many others. During that time it was known as "The Chicken" in reference to its mascot, a giant whole broiled chicken dressed in seasonal clothing. It became WDOL, an oldies outlet, until August 9, 1996, when consistently minuscule ratings led to a switch to Rhythmic contemporary as WBTT, "94.5 The Beat". By 1999, it shifted to Mainstream Top 40 and began a serious challenge to take on the area's longtime rival, WGTZ. It would later drop "The Beat" branding to become WDKF, "94.5 KISS-FM", in 2000, after Clear Channel expanded the brand to new markets. Despite the move, the station maintained a Rhythmic lean during that tenure.