As seller and land agent, Ellicott offered generous terms to the buyers, some of whom purchased farms for as little as 25 cents down. When some buyers could not make payments he often extended the terms and sometimes forgave interest if they had made improvements. He offered some selected parcels free upon condition that the buyer would establish a mill or an inn, to help stimulate growth in the area. In later years, Ellicott became the target of complaints by citizens who were unhappy with the land company.