In explaining the newspaper's mission on its 20th anniversary, executive editor Pulcrano said, “We have championed independent businesses and small theaters in an effort to help the valley establish its own cultural identity. We have pushed for preservation of historic buildings and agricultural lands that represent the valley’s heritage and soul. And we have promoted sensible, pedestrian-oriented development that gets people out of their cars so they can get to know one another. A newspaper at its best should be a community-builder.”