Netscape's act prompted Raymond and others to look into how to bring the Free Software Foundation's free software ideas and perceived benefits to the commercial software industry. They concluded that FSF's social activism was not appealing to companies like Netscape, and looked for a way to rebrand the free software movement to emphasize the business potential of sharing and collaborating on software source code. The new term they chose was "open source", which was soon adopted by Bruce Perens, publisher Tim O'Reilly, Linus Torvalds, and others. The Open Source Initiative was founded in February 1998 to encourage use of the new term and evangelize open-source principles.