In a Wendy's commercial selling the spicy chicken sandwich, founder Dave Thomas's shoulder angel and devil are him dressed in a white and red suit respectively. However, in a twist, both characters are morally good, but with different personalities, as they are not meant to represent good and evil, but food preferences (with the "angel" representing mild food and the "devil" representing more adventurous taste buds}. The "devil" Dave wins but because he only wanted Dave to try spicy food, nobody is too concerned.