Sportscaster Mike Roberts was the "Voice of the Lobos" on KKOB radio in Albuquerque from 1966 to 2008, becoming an icon among Lobo fans. He was an integral part of the Lobo fan experience, especially before most games were televised. Roberts noted the noise level in The Pit as a challenge for a broadcaster: "There were a lot of times when I knew I was calling the game because my lips were moving, but I couldn't hear a thing I said." Many fans were disappointed and outraged when Roberts was dismissed by KKOB in 2008. New Mexico Governor Bill Richardson declared May 8, 2008 as "Mike Roberts Appreciation Day" in honor of the sportscaster. In 1999, Roberts was inducted into the University of New Mexico Athletic Hall of Honor by the Alumni Lettermen's Association and received the Distinguished Service Award. Roberts was also inducted into the Albuquerque Sports Hall of Fame.