Organized crime-owned businesses saw an opportunity in not dividing their clientele by race and, despite property deeds and city and county codes barring such activities, made several attempts at desegregating their businesses in the hopes of putting out of operation the non-white owned clubs and expanding their own market share. An attempt was made at forming an all-integrated night-club modeled on the Harlem Clubs of New York City during the 1920s and 1930s, like those owned by German-Jewish gangster Dutch Schultz. On May 24, 1955, Jewish crime boss Will Max Schwartz, along with other investors, opened the Moulin Rouge. It was a very upscale and racially integrated casino that actually competed against the resorts on the Strip, especially the non-white owned strips on the west side. By the end of the year, the casino closed as Schwartz and his partners had a falling out, but the seeds for racial integration were sown.