There have been many mascots of Kellogg's Cornflakes. The most popular one is a green rooster named Cornelius "Corny" Rooster, which has been the mascot since his debut. In early commercials, he would speak the catchphrase "Wake up, up, up to Kellogg's Cornflakes!" Dallas McKennon and Andy Devine voiced him. Later, he stopped talking and simply crowed. The concept of using a stylized rooster originated from a suggestion by family friend Nansi Richards, a harpist from Wales and a Welsh language proponent. The Welsh word for "rooster" is "ceiliog" (pronounced "kayleeog" or in some dialects "kaylog"), sounding similar to Kellogg's name.