The See Clearly Method was created by four individuals who called themselves the "American Vision Institute": optometrist David W. Muris, optometrist Merrill J. Allen, psychologist Francis A. Young, and nuclear chemist Steven Beresford. In 1996, they authored a book titled "Improve Your Vision Without Glasses or Contact Lenses: A New Program of Therapeutic Eye Exercises", on which the later system was based. When Fairfield, Iowa, businessman Cliff Rose saw the book, he asked that the authors develop the program. Along with attorney David Sykes, Rose created "Vision Improvement Technologies", which owned and marketed the See Clearly Method, which was heavily advertised on radio and television from 2001 to 2006, with the endorsement of actress Mariette Hartley.