Johnson quotes examples of corporate censorship reported by Stan Opotowsky in "TV  – The Big Picture": "Ford deleted a shot the New York skyline because it showed the Chrysler building [... A breakfast-food sponsor deleted the line 'She eats too much' from a play because, as far as the breakfast-food company was concerned, nobody could ever eat too much." He quotes Bryce Rucker writing in "The First Freedom" that "Networks generally have underplayed or ignored events and statements unfavorable to food processors and soap manufacturers". He notes that "corporate tampering with the product of honest and capable journalists and creative writers and performers can be quite serious". He points to a 3 September 1969 report by "Variety" that ABC "had tailored some of its documentaries to fit the corporate desires of Minnesota Mining & Manufacturing Company", and cites examples given by Bill Greeley in a 4 February 1970 "Variety" article of "shrunken or vanished" documentaries at CBS, which have been "shelved, turned down, or killed".