In 1931 the club moved to Essella Park. Initially the ground was provided rent-free by Fred Norman. He was co-founder and co-owner of Norman Cycles and would go on to become Club President post second war. The rent-free arrangement remained in place until the 1950s at which time the club purchased the freehold for£2,060 and 7s – reputedly the sum Norman had paid for the land many years earlier. The Essella park pitch featured a notable slope with the goal at the Willesborough end being considerably higher than that at the Ashford end.