"Ultima Online: Kingdom Reborn" was announced in August 2006 and was released August 27, 2007. The new client modernized the game's look, making it easy to add new content without backsliding through outdated and outmoded art, while maintaining the niche market as an MMORPG that can run on lower-end computers. Electronic Arts referred to the "Ultima Online: Kingdom Reborn" client as "2.5d," meaning that it was written in 3d and then moved into 2d to make it easier for lower-end computers to run. The client is available as a free download.