Despite its strong viewership in Canada, Rogers Cable, the main cable provider in Ottawa, announced in July 2009 that it would replace WPBS on its systems with Detroit's WTVS by mid-August to provide a higher-quality PBS feed, as WTVS could be fed via fiber optic cable rather than from over-the-air signals. Shortly after receiving this news, a Facebook campaign called 'Save WPBS in Ottawa' (later renamed 'Ottawa Loves WPBS') urging Rogers to reconsider its decision to pull the station was launched, attracting hundreds of supporters, as well as local Ottawa politicians. On July 30, 2009, it was announced that WPBS would offer a fiber-optic feed of the station for Rogers transmitted from Buffalo, New York.