The popularity of the franchise peaked with the 1997 "Spawn" feature film, the pre-release publicity for which helped make "Spawn" the top selling comic book for May 1997; in addition, the spin-off "Curse of the Spawn" #9 came in at fifth best-selling for the same month. However, the film was only a mild commercial success and failed to start a film franchise based on the character. A 2008 issue, "Spawn" #174, ranked 99th best-selling comic of the month with retail orders of 22,667. In October 2008, issue #185, which marked both a new creative direction and Todd McFarlane's return to the book, sold out at the distribution level and received a second printing. By issue #191 in May 2009, with estimated sales of 19,803 copies, "Spawn" had dropped below Top 100 titles sold monthly to comic shops as reported by Diamond Comic Distributors. As of September 2010, Spawn was ranked at #115 in the top 300 sales figures chart reported by Diamond Comic Distributors. On the day of its release in 2011, issue #200 sold out. This issue featured work by Greg Capullo, David Finch, Michael Golden, Jim Lee, Rob Liefeld, Marc Silvestri, Danny Miki, and Ashley Wood. A second printing was released the next month. It received a negative review from IGN.