Ogden Television Inc. went into receivership in 1993 and the station was sold to the Miracle Rock Church in a deal finalized in March 1994. Ogden Television was programming approximately eight hours of general entertainment programs per day while Miracle Rock Church added about an hour per day of religious programming to the schedule and continued to air HSN approximately fifteen hours a day. On January 11, 1995, KOOG became a charter affiliate of The WB, which initially only carried prime time programming on Wednesday evenings (Sunday primetime shows were added nine months later). The following September, it also added cartoons from Kids' WB. Paxson Communications (now Ion Media Networks), having recently failed to complete an agreement to acquire 50% of KZAR-TV (channel 16, later KUWB and now KUPX-TV) in Provo, agreed to acquire KOOG in 1996 and the station dropped HSN in favor of Paxson's inTV infomercial network. The sale was finalized in June 1997 and the station continued to air programming from The WB. Almost immediately, Paxson began pursuing a television station swap with KZAR, which was at the time wholly owned by Roberts Broadcasting. The swap proposal was documented in an August 1997 transfer of control agreement between Roberts Broadcasting and ACME Communications.