Demosthenes tailored his style to be very audience-specific. He took pride in not relying on attractive words but rather simple, effective prose. He was mindful of his arrangement, he used clauses to create patterns that would make seemingly complex sentences easy for the hearer to follow. His tendency to focus on delivery promoted him to use repetition, this would ingrain the importance into the audience's minds; he also relied on speed and delay to create suspense and interest among the audience when presenting to most important aspects of his speech. One of his most effective skills was his ability to strike a balance: his works were complex so that the audience would not be offended by any elementary language, but the most important parts were clear and easily understood.