Fred's son Fritz Maytag assumed leadership in 1962 and led the small family company for the next 50 years. During these five decades, Fritz saved from bankruptcy and imminent closure San Francisco's legendary Anchor Brewing Company and pioneered America's craft brewing movement. In the early 1980s, Fritz collaborated with his friend Peter Kump to buy James Beard's Greenwich Village townhouse and preserve it as a center for America's burgeoning culinary arts. In 2003, Fritz was awarded the James Beard Foundation Outstanding Wine, Beer or Spirits Professional and in 2008 won the Beard Foundation Award for Lifetime Achievement. Fritz now serves as Chairman Emeritus and a director, along with his brother Ken Maytag and sister Martha Maytag Dannerbeck Peterson.