Bettencourt is a surname and noble family of Norman origin. The head of the family in the 14th century, Jean de Béthencourt, organized an expedition to conquer the Canary Islands, resulting in his being made King of the Canary Islands. Though the royal title would be short-lived, it allowed the family to firmly establish itself afterwards in the Azores and Madeira islands. The family is one of the most expansive and established families of the Portuguese nobility, as well as the Spanish nobility