A reward of US$2 million had been offered for information leading to his capture. This amount was second only to Osama Bin Laden's capture reward on the FBI's Ten Most Wanted Fugitives list. Bulger had been featured on the television show "America's Most Wanted" sixteen times, first in 1995, and finally on October 2, 2010. According to authorities, the arrests were a "direct result" of the media campaign launched by the FBI in fourteen television markets across the country where Bulger and Greig reportedly had ties. The campaign focused on Greig, describing her as an animal lover who frequently went to beauty salons.