As an urban contemporary station, KKBT hit #1 a few times in the ratings. It competed aggressively with a hip-hop station on the 105.9 frequency, KPWR. During its tenure as "The Beat", the station featured many popular and legendary DJs who came from great stations like KPWR, KMEL, WQHT, KIIS-FM, and KDAY, like John London and "The House Party", a popular morning show which competed with other top local shows such as "Mark and Brian" on KLOS and Rick Dees on KIIS, DJ Theodore "Theo" Mizuhara, Eric Cubiche, Nautica De La Cruz, NWA's founder Dr. Dre and the World Class Wreckin' Cru, with Ronnie "Big Ron" O'Brien, Johnny "Big John" Monds, and Kevin Nash. Other shows included "Westside Radio", a weekly radio program dedicated to West Coast Hip-Hop (now airing on KDAY), and "Street Soldiers", a weekly program dedicated to community issues and politics. The station went by the slogan "No Color Lines", proudly championing the diversity of the region. It is believed that KKBT was inspired by KMEL and KDAY. During the 1990s, the station held a summer concert known as "Summer Jam", which featured major Hip-hop and R&B stars who performed at the Irvine Meadows Amphitheatre. In February 1996, sister station WYNY in New York City simulcasted KKBT for a day as part of a week-long stunt of simulcasting sister stations nationwide before changing formats to rhythmic adult contemporary as WKTU.