Companies commonly sponsored radio programs, and sometimes even helped write them to include product pitches, as with Ovaltine flavored milk supplement and the "Little Orphan Annie" radio show. early television programs sometimes included branding in the name of the programs, such as “The Colgate Comedy Hour”, "Texaco Star Theatre" or even "Camel News Caravan". Advertiser-sponsored programming began to fall from favor with quiz-show scandals of the late 1950s, which involved sponsors. This gave rise to commercial breaks and produced 60-second or 30-second ads.