Grissom was the first editor to publish works by O. Henry in "The Smart Set", and O. Henry's short story, "The Lotos and the Bottle", was published by Grissom "at the bargain rate of fifty dollars quick cash." However, after a very brief tenure as editor, Grissom died of typhoid fever in December 1901, and novelist Marvin Dana took over as editor, in the first of a series of managerial turnovers that would define the evolution of magazine until its termination. Dana formed an editorial triumvirate consisting of himself and two associate editors, Charles Hanson Towne and newspaper correspondent Henry Collins Walsh. Dana remained as editor until 1904, when he left "The Smart Set" to work in newspapers. Dana's chosen successor was Towne, previously an editor at "Cosmopolitan Magazine". Towne was the magazine's first editor to actively push to publish new literary talents such as James Branch Cabell. He also oversaw a stable of famous contributors such as Jack London, Ambrose Bierce and Theodore Dreiser. Under Towne's editorship, the "Smart Set" honed its tone and content: