When Reid took office, Alberta was experiencing the Great Depression. Reid took measures to ease Albertans' suffering, but believed that inducing a full economic recovery was beyond the capacity of the provincial government. In this climate, Alberta voters were attracted to the economic theories of evangelical preacher William Aberhart, who advocated a version of social credit. Despite Reid's claims that Aberhart's proposals were economically and constitutionally unfeasible, Social Credit routed the UFA in the 1935 election; Reid's party did not retain a single seat. Reid lived forty-five years after his defeat, but these years were spent in obscurity; he never returned to political life.