Early of 2010's years, Rubio stood out for participating as a coach in the most important talent shows in America and Spain. In 2012, she served as a coach on the second season of "La Voz... Mexico". In 2013; Rubio became a coach on "La Voz Kids", and also became a judge on the American version of "The X Factor". In 2019, during the promotion of her eleventh studio album, "Deseo" (2018), she returned on "La Voz... España" and "La Voz Senior".