For "Pet Sounds", Brian desired to make "a complete statement", similar to what he believed the Beatles had done with their newest album "Rubber Soul", released in December 1965. The version of the album that he heard was the alternate US edition that was configured by Capitol to have a cohesive folk rock sound. Wilson was impressed that the album appeared to lack filler tracks, a feature that was mostly unheard of at a time when 45 rpm singles were considered more noteworthy than full-length LPs. Many albums up until the mid-1960s lacked a cohesive artistic goal and were largely used to sell singles at a higher price point. Wilson found that "Rubber Soul" subverted this by having a wholly consistent thread of music. Inspired, he rushed to his wife and proclaimed, "Marilyn, I'm gonna make the greatest album! The greatest rock album ever made!"