Ford pursued a "Rose Garden strategy" in which he sought to portray himself as an experienced leader focused on fulfilling his role as chief executive. Carter emphasized his status as a reformer who was "untainted" by Washington. Saddled with a poor economy, the fall of South Vietnam and his unpopular pardon of Nixon, Ford trailed by a wide margin in polls taken after Carter's formal nomination in July 1976. Ford's polling rebounded after a strong performance in the first presidential debate, and the race was close on election day.