On 20 January 1980, the 0-10 Network became known as Network Ten to reflect ATV moving from channel 0 to channel 10 – although the Brisbane station continued to broadcast as TVQ-0 until 10 September 1988 when the station changed to TVQ-10. In 1987 Adelaide's Network Ten affiliate (SAS-10) and Seven Network affiliate (ADS-7) successfully negotiated to exchange affiliation rights and channel frequencies due to ownership problems. On 27 December 1987, the exchange came into effect and ADS-7, owned by the same owners as the main Network Ten stations, became ADS-10 with SAS-10 converting to SAS-7, operated by TVW-7 in Perth.