Borman and Susan left Miami, and moved to Las Cruces, New Mexico. For a time, he was the majority owner of a Las Cruces Ford dealership founded by his son, Fred. He was a member of the boards of directors of Home Depot, National Geographic, Outboard Marine Corporation, Automotive Financial Group, Thermo Instrument Systems and American Superconductor. He was CEO of Patlex Corporation, a small company that held patents in lasers, from July 1988 to August 1996. That year, he published an autobiography, "Countdown", co-written with Robert J. Serling.