In order to make room for the Kids' WB block, the full "Stock Market Observer" broadcast moved to WFBT-CA, on September 9. The weekday business news programming was then reduced to a 3½-hour block from 8:30 a.m. to 12:00 p.m., a move panned by some viewers; although it cited that Weigel had "no intention of killing" the program, Sabin cited the program's niche format and limited ratings and revenue for the block's shift to WFBT, in order for channel 26 to carry more profitable entertainment programming. In 2000, the program was rebranded as "WebFN", a joint venture between Weigel and Bridge Information Systems (which also aired on Milwaukee sister station WMLW-CA)."WebFN" would eventually feature several anchors formerly employed with WMAQ radio (670 AM) after that station was replaced by sports talk outlet WSCR in 2000.