In 2003, Raycom Media (then the owner of WSTM-TV) purchased WAWA-LP from Venture Technologies for an undisclosed amount. The station had its call letters changed to the current WSTQ-LP (a disambiguation from WSTM-TV) and was given the on-air branding "UPN 6, The Q". Raycom used "6" to reflect its pending cable channel slot on Time Warner which was obtained July 1, 2003 (replacing WSBK) following WSTQ-LP's acquisition by the company; carriage of WSTQ-LP was now required by Raycom to carry WSTM-TV under FCC regulations giving full-powered stations the option of "retransmission consent" for sister stations (and later, digital subchannels) or requesting compensation from cable systems to carry them. Also under Raycom ownership, the former surrounding home shopping and paid programs were drastically reduced and replaced with regular syndicated programming, and its operations were merged into WSTM's facilities.