It was only with the implementation of 1971 Concept Plan and 1980 Masterplan that starts to imposed physical and invisible boundaries between the rich and the poor. It was with these plans that East Coast land reclamation was carried out, and the original inhabitants of Kampong Amber were relocated into government subsidised flats. It was in a subsequent master plan for 2003 that parcelled the land for further development. Due to the transformation of the swampy coastline that spread of foul smell, to a scenic coastline that was filled with white sandy beaches – it formally became a popular spot for high end residential development. As a result, the place became exclusively for the rich. There were no longer signs of coexistence of the rich and the poor, that was once a common sight around Kampong Amber.