On 29 July 2010, Virgin Media announced the beta launch of "Virgin Media Player", an online and mobile TV player. Hundreds of hours of content for the beta trial were made available from ITV plc, Living, Disney, Cartoon Network, National Geographic, Discovery and MTV Networks Europe. The beta trial is open to Virgin Media's XL TV customers who also have a broadband connection with the company. Virgin Media brought more content to Virgin Media Player as the company built towards full launch later in the year. Virgin Mobile pay monthly customers are able to access an hour of Virgin Media Player every day, at no extra charge. Virgin Media Player on mobile launched with 4oD content which was joined by MTV Snax, MTV Music, Nickelodeon and Comedy Central.