George "Hound Dog" Lorenz, who later became a Buffalo radio legend on WKBW and started up WBLK in 1964, had a show on WXRA during its early years, but was eventually fired for playing too much "race music" (the term used for R&B music in those days). After WKBW adopted a Top 40 playlist approach in the late 1950s and took away Lorenz' privilege of playing what he wanted, Lorenz would return to 1080 AM and would eventually attempt to purchase the station, but was outbid by Gordon McLendon.