Golfer Arnold Palmer used perception management as well. In the 1960 U.S. Open, Palmer saw the first hole at Cherry Hills as an eagle opportunity. He perceived that if he could simply drive the ball into the longer rough in order to slow it down before it rolled across the very fast green, he could make the putt for eagle. Many doubted Palmer when he spoke of doing so, but that did not stop him. Palmer did exactly what he perceived of doing, making the eagle, and later going on to win.