By contrast, the reception from music journalists in the UK was highly favourable due in part to the promotional efforts of Taylor, Johnston, and Fowley. "Rolling Stone" founding editor Jann Wenner later recalled that fans in the UK identified the Beach Boys as being "years ahead" of the Beatles and declared Wilson a "genius" Penny Valentine of "Disc and Music Echo" admired "Pet Sounds" as "Thirteen tracks of Brian Wilson genius ... The whole LP is far more romantic than the usual Beach Boys jollity: sad little wistful songs about lost love and found love and all-around love." Writing in "Record Mirror", Norman Jopling reported that the LP had been "widely praised" and subjected to "no criticism". He prefaced his review as "unbiased" and wrote that his only "real complaint" with the album was the "terribly complicated and cluttered" arrangements. Jopling predicted: "It will probably make their present fans like them even more, but it's doubtful whether it will make them any new ones." A reviewer in "Disc and Music Echo" disagreed: "this should gain them thousands of new fans. Instrumentally ambitious, if vocally over-pretty, "Pet Sounds" has brilliantly tapped the pulse of the musical times. ... A superb, important and really exciting collection from the group whose recording career so far has been a bit of a hotchpotch."