The vineyard currently known as Romanée-Conti has had several other names over the centuries. It was initially called Cru de Clos, when it was owned by the Church, which, through the Abbey of Saint-Vivant, was once the owner of much of today's Grand Cru vineyards in Vosne-Romanée and leased out the Romanée-Conti vineyard on a long-term basis. In 1631, the vineyard passed by marriage to Philippe de Croonembourg, a Fleming who was lord of Saint-Genois. At that time, the name was changed to La Romanée, but it is not known to what the name refers. Confusingly, La Romanée is also the name of the vineyard's immediate uphill neighbour, but the two vineyards have always been under separate ownership, as far as is known. In the 1750s, the price of de Croonembourg's La Romanée wine was six to seven times as high as Clos de Vougeot wine, and it was sold in feuillettes, half-size 114 litre barrels. In 1760, the vineyard was purchased from André de Croonembourg by Jean-François Joly, acting on behalf of Louis François I de Bourbon, the Prince of Conti. The vineyard was already held in high esteem at that time, and the prince paid a high price for it, 8,000 livres, apparently along with an additional sum under the table. This was almost ten times the price per area that had been paid for another highly regarded vineyard, Clos de Bèze, ten years earlier. Legend has it that the high price was the result of a bidding war between the Prince of Conti and Madame Pompadour, but this has been shown to be a myth concocted by inhabitants of Vosne to add to the prestige and mystique of the vineyard. In 1764 the Prince of Conti proceeded to rename the vineyard to include his own name. Under the Prince of Conti's ownership, the wine was reserved for his own consumption rather than sold.