The new owners turned KTHS into a top 40 station in 1962, switching the call sign to KAAY. In the 1960s, KAAY had plans to put a co-owned FM station on the air at 98.5 MHz, but due to the limited number of FM radios in those days, the project didn't get off the ground. KAAY was sold to Multimedia Radio in 1975; the following year, Multimedia bought an FM station at 94.1 MHz, KEZQ, that aired a beautiful music format.