Begum is credited with singing one of the first Westernised songs, "Meri jaan...Sunday ke Sunday" by Ramchandra. She kept getting more offers to sing songs and was the highest paid female singer from 1940 to 1955 and again post Mother India in 1957 to 1964. In 1949, music directors S. Rajeshwara Rao, M. D. Parthasarathy and Balakrishna Kalla asked her to sing "Jaiyo Jaiyo Shipayon Bazar" for P. Bhanumati in the film "Nishan", produced by Gemini Films of Madras, which became highly popular.