To finish the prototype design and get construction under way, Tucker hired famed stylist Alex Tremulis, previously of Auburn/Cord/Duesenberg, on December 24, 1946, and gave him just six days to finalize the design. On December 31, 1946, Tucker approved Tremulis's preliminary design. Tucker's future-car became known as the "Tucker Torpedo" from the first Lawson sketch; however, not desiring to bring to mind the horrors of WWII, Tucker quickly changed the name to the "Tucker '48". With Tremulis's design sketch, a full-page advertisement was run in March 1947 in many national newspapers claiming "How 15 years of testing produced the car of the year". Tucker said he had been thinking about the car for 15 years. The second advertisement described specifically many of the innovative features Tucker proposed for his car, many of which would not make it to the final car. This advertisement had the public very excited about this car, but Tucker had much work to do before a prototype was ready to be shown.