On October 21, 2013, Pogue announced he would be leaving "The New York Times" after 13 years in order to join Yahoo!, where he would create a new consumer-technology Web site. At the 2014 Consumer Electronics Show, Pogue joined Yahoo! CEO Marissa Mayer onstage during her keynote speech to throw the "on" switch for that new site, "Yahoo! Tech". On November 13, 2018, Pogue announced his return to the "Times" as the writer of the "Crowdwise" feature for the "Smarter Living" section.