Following a hiatus, Kaiser Chiefs announced that they expected to release their fourth studio album in mid-2011. The album was recorded over a period of eighteen months at various locations including drummer Nick Hodgson's self-built east-London studio. The album's producers included Tony Visconti, Ethan Johns and Owen Morris, in addition to Nick Hodgson himself. On 3 June 2011, Kaiser Chiefs launched their new album from their website. Using a create-your-own album technique, fans were able to choose 10 out of 20 songs to create "their album" for £7.50; the band provides streams of roughly one minute to preview each track before selection.