The central feature of Victorian-era politics is the search for reform and improvement, including both the individual personality and society. Three powerful forces were at work. First was the rapid rise of the middle class, in large part displacing the complete control long exercised by the aristocracy. Respectability was their code—a businessman had to be trusted and must avoid reckless gambling and heavy drinking. Second, the spiritual reform closely linked to evangelical Christianity, including both the Nonconformist sects, such as the Methodists, and especially the evangelical or Low Church element in the established Church of England, typified by Lord Shaftesbury (1801–1885). It imposed fresh moralistic values on society, such as Sabbath observance, responsibility, widespread charity, discipline in the home, and self-examination for the smallest faults and needs of improvement. Starting with the anti-slavery movement of the 1790s, the evangelical moralizers developed highly effective techniques of enhancing the moral sensibilities of all family members and reaching the public at large through intense, very well organized agitation and propaganda. They focused on exciting a personal revulsion against social evils and personal misbehavior. Asa Briggs points out, "There were as many treatises on 'domestic economy' in mid-Victorian England as on political economy"