The "Daily News" carried the slogan "New York's Picture Newspaper" from 1920 to 1991, for its emphasis on photographs. A camera has been part of the newspaper's logo from day one. The paper's later slogan, developed from a 1985 ad campaign, is "New York's Hometown Newspaper", while another has been "The Eyes, the Ears, the Honest Voice of New York". The "Daily News" continues to include large and prominent photographs, for news, entertainment and sports, as well as intense city news coverage, celebrity gossip, classified ads, comics, a sports section, and an opinion section.