Insight owners who are "hypermilers" compete to achieve maximum travel distance with each refueling. Upon the Insight's release, Honda challenged several automotive magazines to a competition to see who could obtain the best fuel efficiency on the drive from Columbus, Ohio to Detroit. The contest was won by "Car and Driver" magazine, which rigged a box behind a Ford Excursion, and had the Insight drive within the confines of the box. With much less wind resistance, the Insight made the trip with a fuel consumption of , while averaging . A two-year test of an Insight with air conditioning, driven , averaged . The New York Times noted that " you drive the car badly, you will get bad mileage."