In 2007, the on-air branding was changed from the "NewsChannel" to "WSLS 10 On Your Side", with the station updating its set and graphics for the launch of high-definition. The station launched the first high-definition local newscast in Virginia that year. In the beginning of the 2010s, WSLS-TV implemented several changes to its news programming. In March 2010, the weekday noon newscast was replaced with "Our Blue Ridge". The change had not been met with ratings success and "Our Blue Ridge" was revamped, being replaced by "Daytime Blue Ridge" in 2011. For the fall 2011 and spring 2012 sweeps periods, WSLS-TV placed third against Roanoke competitors, WDBJ and WSET, in its prime time newscasts. The "On Your Side" slogan was also dropped in 2012, along with a change to the newscast's graphics. In July 2013, after anchor Jay Warren departed in April, former anchor John Carlin returned to the station after five years in public relations to anchor the 5, 5:30, 6, and 11 p.m. newscasts. On November 3, 2014, WSLS-TV brought back its weekday 12:00 p.m. newscast with the launch of "WSLS 10 at Noon", anchored by Patrick McKee. The newscast's return shortened "Daytime Blue Ridge" by 30 minutes to begin airing at 12:30 p.m.