Inside the village limits, NY 12E becomes known as Market Street. It heads north as a two-lane residential street, passing the NRHP-listed John Borland House on its way to the south bank of the St. Lawrence River. Here, it intersects with Broadway, an east–west village street connecting to CR 6 west of the village. NY 12E turns northeastward on Broadway, passing through the Broadway Historic District and serving the NRHP-listed Vincent LeRay House. Two blocks from Market Street, NY 12E intersects with James Street, which leads to Wolfe Island via Horne's Ferry. At its north end, the ferry connects to what was once Highway 95 in Ontario, Canada. Past James Street, NY 12E follows Broadway through a commercial area that continues to the eastern village limits.