The following year Stieglitz further cemented his reputation as the leading proponent of fine art photography by launching the famed journal "Camera Work" with the assistance of his friend and fellow photographer Joseph Keiley. He expected that "Camera Work" would soon not only be funded completely by its subscribers but that additional income from the sales of the journal would allow him to further promote "photography as a medium of individual expression." While the journal give him a respected forum for showcasing pictorial photography and for publishing his viewpoints, it was not a financial success. Rather than be daunted by this setback, Stieglitz became even more convinced that he would succeed in convincing the art world of the rightful place of photography if he could only find the right platform for his message.