To the surprise of many, Trudeau became one of the prime contenders. Marchand played a leading role in Trudeau's campaign and brought in many supporters, especially in Quebec. Trudeau received endorsements from three cabinet ministers, and two provincial premiers, with Louis Robichaud of New Brunswick joining Smallwood. Trudeau's charisma and attention-grabbing behaviour earned him far more media coverage than any other candidate. A Université Laval study found that from January 1 to March 20, Trudeau had received 26% percent of the media coverage devoted to the nine candidates running. Finance Minister Mitchell Sharp was a distant second, with only 16%. Trudeau also received attention outside Canada, being profiled in both the British and American media.