Croteau and Hoynes discuss corporate censorship in the news publishing business, observing that it can occur as self-censorship. They note that it is "virtually impossible to document", because it is covert. Jonathan Alter states that "In a tight job market, the tendency is to avoid getting yourself or your boss in trouble. So an adjective gets dropped, a story skipped, a punch pulled … It's like that Sherlock Holmes story – the dog that didn't bark. Those clues are hard to find." The head of the Media Access Project notes that such self-censorship is not misreporting or false reporting, but simply "not" reporting at all. Self-censorship is not the product of "dramatic conspiracies", according to Croteau and Hoynes, but simply the interaction of many small daily decisions. Journalists want to keep their jobs and editors support the interests of the company. These many small actions and non-actions accumulate to produce (in their words) "homogenized, corporate-friendly media".