Mexican society had undergone a tremendous change after the Mexican Revolution; a period of modernization pushed by the ruling Partido Revolucionario Institucional (PRI). Mexican society had a great deal to do with the growth and popularity of the Mexican counterculture. "The country’s transformation from predominantly rural to urban, the expansion of national industries, the emergence of a mixed economy with a high profile, and the expansion of educational institutions all fostered the impression that Mexico had finally emerged from the blight of underdevelopment and was on the road to peace and prosperity". The PRI wanted Mexico to become an evolved and prosperous country, like the United States.