The parish has used the legend of Lord Brereton and the bear in inaugurating a unique 'scarecrow festival' called 'The Brereton Bear Festival'. The legend is that William Brereton killed his valet in a temper after he was interrupted at his meal. His punishment was to be a fight with a bear, but the King gave him three days to make a muzzle to contain the bear. After three days the bear was let loose on the lord, and luckily for him, the muzzle proved to be successful. The muzzled bear became the crest on the Brereton coat of arms.