The rise of social media is rather supportive to long-form journalism. In assuming that the audience for a long story consists of either people who wish for definitive pieces, or people whose tastes spark their desire to be immersed in a creatively structured piece of storytelling, then the audience is most likely geographically and demographically dispersed yet potentially very passionate regarding such articles (and also the nature of their content). Social media, trusted recommendations through Facebook, Twitter and others, allow people find their desired piece of long-form journalism.