A contestant who won money in the audience match then had the opportunity to win an additional 10 times that amount (therefore, $5,000, $2,500, or $1,000) by exactly matching another fill-in-the-blank response with one celebrity panelist. Originally, the contestant chose the celebrity; later, the celebrity who played this match was determined by spinning a wheel (see "Star Wheel" below). At the very start of the 1970's series, Rayburn read the question before the celebrity was chosen, but this was changed after the first two episodes. The format of these matches was much shorter and non-humorous, typically requiring the contestant and celebrity to choose from a number of similar familiar phrases, for example, "Baseball _____" (baseball game, baseball diamond, etc.). The contestant was instructed that his or her response must be an exact match, although singular/plural matches were usually accepted, whereas synonyms, derivatives, and partial word phrases were not.