In 1956 Larsen produced his first all-star magic revue "It's Magic!", with a new edition playing West Coast performing arts centers annually. Still enjoying a continuous run, the revue is co-produced by Terry Hill. Various editions of the show play West Coast performing arts centers from Bellingham, Washington, to San Diego. In addition to the 2016 Spring season of the touring show a stellar celebration of the show's 60th years will be held in October at the theatre it all started, the Wilshire Ebell Theater in Los Angeles.