Wanting a name other than "bison" (a generic stock name used by Buffalo sports teams for decades), the Knoxes commissioned a name-the-team contest. With names like "Mugwumps", "Buzzing Bees" and "Flying Zeppelins" being entered, the winning choice, "Sabres", was chosen because Seymour Knox felt a sabre, a weapon carried by a leader, could be effective on offense and defense. The Knoxes tried twice before to get an NHL team, first when the NHL expanded in 1967, and again when they attempted to purchase the Oakland Seals with the intent of moving them to Buffalo. Their first attempt was thwarted when Pittsburgh Steelers owner Art Rooney persuaded his horse racing friends James and Bruce Norris to select Pittsburgh over Buffalo, while the second attempt was due to the NHL not wanting an expansion market to give up on a team so soon, nor isolate the Los Angeles Kings (the only NHL team other than the Seals west of St. Louis at the time) from the rest of the NHL entirely. At the time of their creation, the Sabres exercised their option to create their own AHL farm team, the Cincinnati Swords. Former Toronto Maple Leafs general manager and head coach Punch Imlach was hired in the same capacity with the Sabres.