"The Cigarette and Other Tobacco Products (Packaging and Labelling) Rules 2008" requiring graphic health warnings came into force on 31 May 2008. Under the law, all tobacco products were required to display graphic pictures, such as pictures of diseased lungs, and the text "SMOKING KILLS" or "TOBACCO KILLS" in English, covering at least 40% of the front of the pack, and retailers must display the cigarette packs in such a way that the pictures on pack are clearly visible. In January 2012 controversy arose when it was discovered an image of English footballer John Terry was used on a warning label.