Daniel Brandt started the Google Watch website and has criticized Google's PageRank algorithms, saying that they discriminate against new websites and favor established sites. Chris Beasley, who started Google Watch-Watch, disagrees, saying that Mr. Brandt overstates the amount of discrimination that new websites face and that new websites will naturally rank lower when the ranking is based on a site's "reputation". In Google's world, a site's reputation is in part determined by how many and which other sites link to it (links from sites with a "better" reputation of their own carry more weight). Since new sites will seldom be as heavily linked as older more established sites, they aren't as well known, won't have as much of a reputation, and will receive a lower page ranking.