Soon after the conquest of Algiers, the soldier-politician Bertrand Clauzel and others formed a company to acquire agricultural land and, despite official discouragement, to subsidize its settlement by European farmers, triggering a land rush. Clauzel recognized the farming potential of the Mitidja Plain and envisioned the large-scale production there of cotton. As governor-general (1835–36), he used his office to make private investments in land and encouraged army officers and bureaucrats in his administration to do the same. This development created a vested interest among government officials in greater French involvement in Algeria. Commercial interests with influence in the government also began to recognize the prospects for profitable land speculation in expanding the French zone of occupation. They created large agricultural tracts, built factories and businesses, and hired local labor.