As it grew in popularity, the song was adapted by fans of other football teams. The first team to adapt it was English Championship side Burnley in January 2011. In February 2011, starting with the 3–2 home win over Aston Villa, then Premier League club Bolton Wanderers used the song when they scored a goal at the Reebok Stadium. Also in February 2011, Liverpool supporters adopted the song as a tribute and encouragement for the club's new Uruguayan attacker Luis Suárez. Asked about the Liverpool supporters' adoption of the song, Depeche Mode's Andrew Fletcher, in spite of being a supporter of rival club Chelsea, acknowledged their creativeness: "It's breathtaking to see the enthusiasm in the stands when they're chanting the song." Finally, he explained that bandmate David Gahan also followed Chelsea, while Martin L. Gore is a fan of Arsenal.