The character from the Street Fighter series of fighting video games, Ken Masters, was based upon Joe Lewis' likeness and trajectory, both being Americans having learned a traditional karate style in Japan, then returning home to become the United States Champion, to worldwide acclaim. Masters' characteristic red uniform and blond hair were patterned after a popular cover in which Joe Lewis appeared, sporting that same look. Lewis, with his personal mixture of Karate, Boxing and Jeet Kune Do, represents the eclectic approach that some of the American martial artists took towards more traditional martial arts. In the same vein, Ken Masters sports a flashier fighting style than his best friend Ryu.