After the war, the public was ready for totally new car designs, but the Big Three Detroit automakers had not developed any new models since 1941, and were in no hurry to introduce them. That provided great opportunities for new small, independent automakers who could develop new cars more rapidly than the huge legacy automakers. Tucker saw his opportunity to develop and bring his "car of tomorrow" to market. Another small automaker, Studebaker, was first with an all-new postwar model, but Tucker took a different tack, designing a safety car with innovative features and modern styling.