Typical rhetoric from worshippers of Asmodeus will discuss "promoting personal excellence and independence," "taking care of one's own affairs" and "ridding oneself of weakness". Sometimes one will hear of "ascending to godhood", or "no gods, no masters". When harming innocents, their actions are discussed as "providing motivation to succeed". Most often, ritual practices are deeply secretive and not publicly discussed. Most followers will not publicly admit their worship of Asmodeus, as that would compromise their potential bargaining position for greater power over non-followers.