The strip chronicled the life of Mexican bean farmer Perfecto Salazar "Gordo" Lopez ("Gordo" approximately translating as "Fatso"). Other characters in the strip included his nephew, Pepito; his pets, Señor Dog and Poosy Gato (a cat); a black cat named "PM" and her kitten "Bête Noire"; the 'hip' jazz-loving and artistic 'beat' spider, Bug Rogers, drawn with only six legs; Paris Juarez Keats Garcia, a poet; Artemisa Rosalinda Gonzalez, a widow determined to marry the bachelor farmer; and Tehuana Mama, Gordo's housekeeper.