In 1927, E. L. Bruce, owner of the E. L. Bruce Company in Memphis, Tennessee, wanted to find a way to protect the hardwood floors they manufactured from damage by termites and founded the Bruce Terminix Research Laboratory. In 1932, senior chemist Frank Lyons created the first termiticide, an insecticide specifically designed to kill termites. The company began to franchise under the name Bruce Terminix. In 1955, Terminix was the first company to offer a termite protection contract, with annual inspections and a guarantee. In 1957, franchisees began offering residential and commercial pest control services.