In May 2014, she started developing new digital projects for News Corporation. In February 2016 she co-launched "Heat Street", a libertarian news, opinion and commentary website, with television executive Noah Kotch. On "Heat Street", Mensch interviewed Adam Baldwin regarding the movement involved in the Gamergate controversy, claiming that it was Baldwin who created the Gamergate hashtag to "describe the scandal of falsely accused young men", and suggesting it is a hashtag that "divided the feminists – like me – and the fauxminists".