In early 2015, Rybak took part in the Russian television show "Odin v Odin!", in which the participants impersonated legendary artists. The premier episode was broadcast on 8 February in which he impersonated Elvis Presley. Despite initially refusing to portray female artists, Rybak impersonated Gloria Gaynor, Conchita Wurst and Russian folk singer Lyudmila Ryumina, for which he received top marks from the jury. After the fourteenth show, Rybak was placed 6th and therefore was not among the five who automatically went to the final. However, the judges said that he deserved a place in the final and made an exception. In the final results, he was the runner-up. With the televoting results, he took a clear second place with 32.1% of the votes, behind Ruslan Alehno.