Not having Rebels readily available at dealers after its launch and for several years thereafter, are the main reasons why production numbers were so low compared to the Regal 3/25 and 3/30 which sold over 100/000 cars over same period. Ray Wiggins had developed the Rebel as a marketing exercise for Reliant to push the company into new parts of market. He wanted people to become aware that Reliant was in this segment of the market, but he did not push the Rebel to sell in huge numbers as expected. Management were more concerned about 3-wheeler production rather than Ray Wiggin's longer term view.