Films based on toys include the Transformers franchise and the G.I. Joe films; there is a longer history of animated television series being created simultaneous to toy lines as a marketing tool. Hasbro's plans to for films based on their board games began with 2012's "Battleship". While amusement park rides have often been based on action movies, conversely the 1967 Pirates of the Caribbean ride at Disneyland was adapted into "Pirates of the Caribbean: The Curse of the Black Pearl" in 2003.