In 2005, the Safeway Lifestyle Store concept was brought to the Dominick's brand and in turn, many stores were remodeled with many of the same elements that Bob Mariano (the CEO of Dominick's during the Safeway takeover) had instituted prior to Safeway's acquisition but were in turn removed in 1998 by Safeway. Items such as hot prepared foods, salad bars, localized merchandise, and enhanced customer service, once removed by Safeway, were put back into service to try and win back the Chicago consumer. Mariano, currently the CEO of Roundy's Mariano's (as of 2016), expanded under the Mariano's banner and put pressure onto the Dominick's stores, which eventually closed in late 2013.