These stories, or fantasies, can help businesses, corporations or politicians guide the positive and negative feedback directly back to those in power. Because SCT is a general theory built on the method of natural sciences, it can be applied to many different cultures and timelines. It has been used to account for the communicative processes, created by a group, used to foster the creation and sustenance of the group's so-called "consciousness." Below are a few points of how and why SCT can be useful in everyday situations.