According to a "Rambling Reporter" (August 28, 1959) item in "The Hollywood Reporter", RKO originally bought the script by Russell Rouse and Clarence Greene in 1942, but since it was not produced, the writers bought it back in 1945. In 1947, they sold it as a play, but bought it back once again four years later, finally selling it in 1958 to Arwin Productions, the company owned by Doris Day's husband, Martin Melcher. Although the film was originally titled "Pillow Talk", according to a February 2, 1959 "Rambling Reporter" item in "The Hollywood Reporter", the title "displeased" the PCA, and was changed to "Any Way the Wind Blows". In August 1959, however, the original title was reinstated.