The floats weigh over two and a half tons and can cost over $100,000US to build (collected by donations within the local area). Men and boys as young as 16 begin the festival before sunrise on its first day by carrying the floats to their local shrine for a blessing by shinto priests. The most spectacular of these happens at Utsunomiya Jinja near Yamane Ground where several floats are carried up many steps at about 4am to a small shrine on the top of a hill. For three days straight (October 16–18), 12 to 14 hours per day, they carry the floats in parades all over the city and park them for display, drinking copious amounts of sake. Sake bottlers even release commemorative bottles with labels featuring pictures of various float-carrying teams.