Blanchett has been cited in the press as being a style icon and has frequently topped lists of the best dressed women in the world. She became a spokeswoman for and the face of SK-II, the luxury skin care brand owned by Procter & Gamble, in 2005. and brand ambassador for Giorgio Armani fragrances for women in 2013, being paid $10 million for the latter. She appeared in a 2019 advertisement for the Giorgio Armani fragrance, SÌ, filmed by Fleur Fortuné. In 2018 Armani announced Blanchett was to become the first beauty ambassador for the company, representing the company globally by absorbing responsibilities for skincare and make-up, in addition to her previous 2013 commitments to fragrances.