It seemed to provide bidders sufficient information and flexibility to pursue backup strategies to promote a reasonably efficient assignment of licenses, without so much complexity that the FCC could not successfully implement it and bidders could not understand it. Just having a good idea, though, is not enough. Good ideas need good advocates if they are to be adopted. No advocate was more persuasive than Paul Milgrom. He was so persuasive because of his vision, clarity and economy of expression, ability to understand and address FCC needs, integrity, and passion for getting things right.