On November 21, 1994, the Pets.com domain name was registered by Pasadena-based Entrepreneur Greg McLemore. The Pets.com website launched in early November 1998 as a spinoff of WebMagic and was incorporated In February 1999. After its start by Greg McLemore and Eva Woodsmall, Pets.com was purchased in early 1999 by Julie Wainwright. Amazon.com was involved in Pets.com's first round of venture funding, purchasing a majority 54% stake in the company. Amazon, along with Hummer Winblad Venture Partners and Bowman Capital Management invested $10.5 million into Pets.com in March 1999. The CEO of Pets.com, Julie Wainwright, said of Amazon's investment, "This is a marriage made in heaven". By October 2000, Amazon had a 30% stake in the company. Pets.com spent most of the venture funding on large warehouses and other shipment infrastructures, as well as purchasing their biggest online competitor at the time, Petstore.com in June 2000 for $10.6 million.