The Chinese government has also used strategies to manage the perception of their country to the rest of the world. Facing criticisms about its questionable domestic human rights policies, the Chinese government successfully deflected international media's attention during the 2008 Beijing Summer Olympics to the apolitical Olympic ideals by creating intensive coverage of the positive feedback for the Olympics on paper, TV, and online, despite governmental officers' promises to improve their poor history of protecting human rights when Beijing was still competing for the right to host the game in 2001.