Critics of Google frequently spin the motto in a negative way, such as InfoWorld's 2014 article "Google? Evil? You have no idea". Google's 2012 announcement to "begin tracking users universally across all its services" (via "Google Plus" accounts) resulted in public backlash on the motto, like "Google's Broken Promise: The End of 'Don't Be Evil'" on Gizmodo. In the same year, major social networks even co-developed a "Don't be evil" browser bookmarklet (specifically to expose alleged SERP manipulation promoting Google-owned content over that of others).