Having reached the FCC's then-limit of seven AM stations, Westinghouse sold KEX to actor and singer Gene Autry's media company, Golden West Broadcasters, in 1967. In 1984, KEX was acquired by Taft Broadcasting. Taft became Citicasters in 1993, which was merged into Clear Channel Communications in 1999. Clear Channel was the forerunner to current owner iHeartMedia, Inc. As music listening switched to FM radio stations, KEX cut back on the songs it played till it became a true talk station by the late 1990s.