In June 2001, ATA received the delivery of their first new aircraft, Boeing 737-800 registered as "N301TZ". In August of that same year, the airline received the delivery of another new type of aircraft, the Boeing 757-300; whom ATA became the North American Launch customer of this particular type. ATA's first 757-300 was registered "N550TZ" and the airline also introduced a new logo on these new airplanes, replacing ATA as a "vacation airline" and putting more emphasis on ATA as a "business airline."