Throughout the 18th and 19th centuries, social views started to change and conservation principles were first practically applied to the forests of British India. The conservation ethic that began to evolve included three core principles: 1) human activities damage the environment, 2) there was a civic duty to maintain the environment for future generations, and 3) scientific, empirically-based methods should be applied to ensure this duty was carried out. Sir James Ranald Martin was prominent in promoting this ideology, publishing numerous medico-topographical reports that demonstrated the damage from large-scale deforestation and desiccation, and lobbying extensively for the institutionalization of forest conservation activities in British India through the establishment of Forest Departments.