In the United Kingdom, Sky UK based its early marketing largely on its acquisition of the broadcast rights of the top division of the English league football, which as part of the deal with The Football Association broke away from The Football League to become the Premier League. This prevented the footage of any major Premier League football game being shown on free-to-air television until much later that evening (as highlights), something the European Commission were very unhappy about. Following warnings of legal action to stop the monopoly, an announcement was made that an alternative structure would be in place when the contract ended in 2007.