In 1980, the "Bulletin" was acquired by the Charter Company of Jacksonville, Florida a conglomerate which would spend most of the 1980s in various financial troubles. In December 1981, Charter put it up for sale. "The Bulletin" continued publishing while speaking with prospective buyers. City residents organized a “Save Our Bulletin” campaign. On January 18, 1982, 300 loyal supporters sporting S.O.B. buttons held a candlelight vigil in front of the paper's offices in subfreezing weather. Philadelphia Mayor William Green offered tax breaks and low-interest loans to help finance a purchase.