"Happy slapping" started in the South London Borough of Lewisham, in a format known as "Slap Happy TV", where a happy-slapping video would be recorded, and then watched by dozens of people like a TV show, but in the form of a montage. Videos of Happy Slapping were commonly circulated via Bluetooth on mobile phones. The first newspaper article to use the phrase "happy slapping" was "Bullies film fights by phone", published in The "Times Educational Supplement" on 21 January 2005, in which reporter Michael Shaw described teachers' accounts of the craze in London schools.