Several local celebrities purchased units in the building, including numerous professional athletes and artists. Juwan Howard, Rex Grossman (who has put his unit on the market), Patrick Kane and R. Kelly are among the purchasers of Trump properties. Derrick Rose purchased a $2.8 million condo in spring 2012. Other prominent purchasers of units included McDonald's Chief Executive and President Don Thompson and WMAQ-TV (NBC 5 Chicago) president and general manager David Doebler. United Airlines CEO Jeff Smisek and Huron Consulting Group CEO James Roth also purchased properties in the building.