In a bylined piece by Yahn, "Crain's" broke the story of Sears's secret plan on December 4 with a highly detailed 10-page package that included charts, graphs, and numerous sidebars drawn from the plan. "It made our reputation," Yahn said. "TV picked up on it in a big way on the weekend before we hit the streets. And on Monday, copies were gone by 9 A.M. and newsstands were calling for replacements. We were interviewed by BBC and covered by "Business Week", and "Business Week" was after us for original documents. Sears did not respond."