The Kenmore allocation would remain silent for the next 14 years. In the interim, the North American Regional Broadcasting Agreement, implemented in 1941, pushed all stations broadcasting on 1040 up the dial to 1080. In 1946, Thaddeus Podbielniak and Edwin R. Sanders (d/b/a Western New York Broadcasting Company) applied to the FCC to construct a 1,000-watt AM radio station on the 1080 allocation in Kenmore. A construction permit was granted in April 1947. The original calls for the construction permit were WNYB, but when the station signed on in January 1948, it had the new calls WXRA. The city of license was changed from Kenmore to Buffalo in 1952, although its studios and facilities remained in Kenmore. For the first decade or so of its existence, WXRA was a little-noticed full-service radio station offering a wide variety of music and local news.