KYUR signed on the air on October 31, 1967, as KHAR-TV. It was the third television station in Anchorage, after KTVA (channel 11) and KENI-TV (channel 2, now KTUU-TV). The station was launched by Sourdough Broadcasters, a company headed by Willis R. "Bill" Harpel, one of Alaska's broadcasting pioneers. Harpel began his broadcasting career in the early 1940s at Anchorage radio station KFQD, and was previously the owner of radio stations in Ellensburg and Mercer Island, Washington. Prior to the launch of the television station, he started Anchorage radio stations KHAR-AM in 1961 and KHAR-FM (now KBRJ) in 1966. A short time after the television station signed on the air, on January 13, 1968, Harpel died in a snowmobile accident near Girdwood, south of Anchorage. He was 46 years old. His widow, Patricia, took over the reins at a time when the station's future was uncertain.