With his latest show drawing to a close, Archie is desperate to secure a new show for the winter season. While acting as master of ceremonies at a Miss Great Britain beauty contest, he charms Tina Lapford, the young woman who finished in second place. Soon he is involved in an affair with her. Her wealthy and ambitious parents want her to have an entertainment career and are willing to put up the money for Archie's new show, if it includes her. They shake hands on the deal.