"It should come as no surprise that this powerful reward mechanism can be taken over by drug-induced rewards, but this is not the only way the brain reward system can be hijacked. Memes . . . which manifest as cults and related social movements have "discovered" the brain's reward system as well. Successful cult memes induce intense social interaction behavior between cult members. This trips the attention detectors. Tripping the detectors causes the release of reward chemicals . . . . Anyone who has ever had the feeling of being higher than a kite after giving a public speech is well aware of the effects of attention.