The park's whimsical and imaginative concept was conceived by designer-imagineer Marshall Monroe, who, at the time, was a Creative Executive and Principle Technical Staff at the Walt Disney Company.  Innovative elements of the park include a beach chair themed chair lift, complete with beach umbrellas, and pretend snow skis. The setting and atmosphere of the park are marked by a unique blending of tropical landscaping with simulated melting snow throughout. The mountain is a unique engineering structure constructed in a challenging setting - a high water table Florida woodland. And the architecture is a playful intersection of alpine lodges with Caribbean colors and accents.