The 1965 campaign against the Labor Government—led since April 1964 by Jack Renshaw—a government widely perceived to be tired and devoid of ideas, was notable for being one of Australia's first "presidential-style" campaigns, with Askin being the major focus of campaigning and a main theme of "With Askin You'll Get Action". He received vigorous support from the newspapers and TV stations owned by Packer. At the May 1965 election, the Liberal/Country Coalition gained 49.8% of the vote to 43.3% to the ALP. While the Liberals took only two seats from Labor, Askin got the support of the two independent members, Douglas Darby (Manly) and Harold Coates (Hartley), giving him enough support to end Labor's 24-year run in power. He officially took office on 1 May, with Charles Cutler of the Country Party as Deputy Premier.