Crews began hanging the sign in May 2014. When "Chicago Tribune" architecture critic Kamin warned Trump that his review of the sign would be unfavorable, Trump responded "As time passes, it'll be like the Hollywood Sign"; architect Smith distanced himself from the sign saying "Just for the record, I had nothing to do with this sign!" The controversy surrounding the sign drew attention in the national press and international press as it neared completion and the Associated Press ran a story about Mayor Emanuel's disapproval in mid-June. According to the Mayor's spokeswoman Kelley Quinn, "Mayor Emanuel believes this is an architecturally tasteful building scarred by an architecturally tasteless sign". Kamin has noted that part of the problem is the architectural traditions of the city: "If this sign was in Atlantic City or Las Vegas, nobody would care—but it is in Chicago, and in a part of Chicago full of great buildings from the 1920s to the 1960s and onward". Trump and Reilly both pointed out how unbecoming the prior "Chicago Sun-Times" building signage was. As a result of the fiasco, Emanuel initiated a study on how to alter the rules to avert similar signage controversies in the future. A Chicago-based design firm planned to create and float four giant pig balloons in front of the sign as a protest, but were unsuccessful getting US Coast Guard and Chicago Department of Transportation approvals.