The station management said that they had never sought high ratings, but quality programming and the information most entertaining and useful to the network's small but affluent audience, which represented a small proportion of the population, but controlled the majority of wealth. The "Houston Chronicle" wrote of the network's flagship station AM 1110 Houston that: "Though tiny in numbers, there are more people with advanced degrees, million dollar net worth, $50,000 cars, million-dollar homes, and decision-making jobs listening to Biz Radio than the whole rest of the radio dial combined".