The media's reportage of the "counterculture" included other events in California, such as the Fantasy Fair and Magic Mountain Music Festival in Marin County and the Monterey Pop Festival, both during June 1967. At Monterey, approximately 30,000 people gathered for the first day of the music festival, with the number increasing to 60,000 on the final day. Additionally, media coverage of the Monterey Pop Festival facilitated the Summer of Love as large numbers of hippies traveled to California to hear favorite bands such as The Who, Grateful Dead, the Animals, Jefferson Airplane, Quicksilver Messenger Service, The Jimi Hendrix Experience, Otis Redding, The Byrds, and Big Brother and the Holding Company featuring Janis Joplin.