For much of the 1920s, Hanfstaengl introduced Hitler to Munich high society and helped polish his image. He also helped to finance the publication of Hitler's "Mein Kampf", and the NSDAP's official newspaper, the "Völkischer Beobachter" (People's Observer). Hitler was the godfather of Hanfstaengl's son Egon. Hanfstaengl composed both Brownshirt and Hitler Youth marches patterned after his Harvard football songs and, he later claimed, devised the chant "Sieg Heil". Included among Hanfstaengl's friends during this period were Hanns Heinz Ewers and fellow Nazi Party worker and journalist Kurt Lüdecke.