Bronski Beat signed a recording contract with London Records in 1984 after doing only nine live gigs. The band's debut single, "Smalltown Boy", about a gay teenager leaving his family and fleeing his home town, was a hit, peaking at No 3 in the UK Singles Chart, and topping charts in Belgium and the Netherlands. The single was accompanied by a promotional video directed by Bernard Rose, showing Somerville trying to befriend an attractive diver at a swimming pool, then being attacked by the diver's homophobic associates, being returned to his family by the police and having to leave home. (The police officer was played by Colin Bell, then the marketing manager of London Records). "Smalltown Boy" reached 48 in the U.S. chart and peaked at 8 in Australia.