During 1970, with the Immediate label having finally collapsed Humble Pie signed to A&M Records, and Dee Anthony became their manager. Anthony was focused on the US market and discarded the acoustic set, instigating a more raucous sound with Marriott as the front man. The group's first album for A&M, "Humble Pie", was released later that year and alternated between progressive rock and hard rock. A single, "Big Black Dog", was released to coincide with the album and failed to chart, however the band was becoming known for popular live rock shows in the US.