The BRIT Awards were broadcast live until 1989, when Samantha Fox and Mick Fleetwood hosted a widely criticised show in which little went as rehearsed. From 1990 to 2006, the event was recorded and broadcast the following night. From 2007, The BRIT Awards reverted to a live broadcast on British television, on 14 February on ITV. That year, comedian Russell Brand was the host and three awards were dropped from the ceremony: Best British Rock Act, Best British Urban Act and Best Pop Act. For the last time, on 16 February 2010, the venue for The BRITs was the Earls Court Exhibition Centre in London. The BRIT Awards were held at the O2 Arena in London for the first time in 2011.