Although the suppression efforts resulted in declines at gambling venues and resulted in a business downturn, the city was recharged—both literally and figuratively—when the dam was completed in 1935. In 1937, Southern Nevada Power became the first utility to supply power from the dam, and Las Vegas was its first customer. Electricity flowed into Las Vegas and Fremont Street became known as Glitter Gulch due to the many bright lights powered by electricity from Hoover Dam. Meanwhile, although the dam worker population disappeared, Hoover Dam and its reservoir, Lake Mead, turned into tourist attractions on their own and the need for additional higher-class hotels became clear.