In July 2008, Weigel Broadcasting announced the creation of This TV, a national subchannel network operated as a joint venture between Metro-Goldwyn-Mayer and Weigel. This TV officially launched with WCIU as its flagship station (airing on digital subchannel 26.5) on November 1, 2008. This TV moved to the third digital subchannel of WGN-TV on November 1, 2013, as a result of the May 13, 2013 announcement that WGN owner Tribune Broadcasting would acquire Weigel's 50% ownership interest in This TV. Bounce TV (which was already carried on WWME-CD 26.2) began to occupy This TV's former subchannel, moving from WWME 23.2 to WCIU 26.5.