The SkyCouch has earned the nickname "cuddle class" by media reporting on the innovative seating, from the ability for couples to curl up and "cuddle" together on the flat surface. Concerns were raised almost immediately over the couch potentially being a new way to join the mile high club. Air New Zealand responded that public displays of affection of that level would not be tolerated in its aircraft. The airline even released a billboard advertisement entitled "The Economy SkyCouch activity guide", suggesting "spoons" (hugs) were allowed, but "forks" (sexual activity) were not.