On July 15, 2009, Xmission.com, an ISP which hosts "The Best Page in the Universe" among other Utah clients, had an Alexa rank of about 16,000, declining to 77,000 by June 2017. TheBestPageInTheUniverse.net, an alternate domain for Maddox's website, had an Alexa rank of about 33,000 in 2009, and 180,000 in 2017. Maddox himself wrote an article in 2002 illustrating that despite all traffic being generated by word-of-mouth alone, his site was still ranked ahead of major corporations such as McDonald's and Pepsi, who spend millions of dollars on advertising every year.