The station often preempted CBS programming to air University of Maine sports. It usually rescheduled network prime time to air late-night or the next morning. WABI ended its longtime carriage of UMaine sports in 2013 after failing to reach a new contract with Learfield Sports (which handles marketing for UMaine sports broadcasts); it had been the television flagship of the Black Bear Sports Network for the bulk of its history, with the only break between 1989 through 1997, when WLBZ-TV held the rights. WABI now airs a package of six high school football games on Friday nights during the season (in addition to its long-standing coverage of the championship games). Black Bear sports telecasts would subsequently move to WVII-TV and WFVX-LD.