Despite Larner's ruling, Madison Avenue advertising executive George Lois organized a campaign on Carter's behalf, which led to increasing public support for a retrial or pardon. Muhammad Ali lent his support to the campaign (including publicly wishing Carter good luck on his appeal during the airing of "The Tonight Show" with Johnny Carson on September 7, 1973). Bob Dylan co-wrote (with Jacques Levy) and performed a song called "Hurricane" (1975), which declared that Carter was innocent. On December 7, 1975, Dylan performed the song at a concert at Trenton State Prison, where Carter was temporarily an inmate.