The arrival of the prisoners aroused a great deal of public interest, and eventually traders set up a fair whenever they came. This became known as Attleborough Rogues Fair and was held on the market place on the last Thursday in March. Also on the market place festivities took place on Midsummer Day, when the annual guild was held. It appears that there has been the right to hold a weekly Thursday market in the town since 1285. A weekly market is still held and has recently (in 2004) returned to Queen's Square where it is presumed the market was originally held.