The last true Baron of the whole of the Barony of Kendal was the son of Gilbert fitz Reinfrid, who used the name William de Lancastre III. After his death, the Barony was divided between the husbands of his daughters. The most important division was into the so-called Marquis fee, that eventually passed from the de Ros family to the Parr family, and the Richmond fee, which stayed with the Lyndesey family until it came into the hands of the French lords of Coucy, upon which point the royal family took control, giving it for a time to John de Coupland.