During the late 1990s, in an effort to attract more commerce, the village underwent major cosmetic improvements, beginning with the redesigning of all village street signs. The wooded area on both sides of Silver Creek, between Broadway and 17th Avenue along North Avenue, was almost completely excavated, the grass replaced, and wood chips were added along the bases of the remaining trees. Many busy streets were repaved and the athletic field next to the village hall was completely redone. This has helped not only to attract new businesses, but also many first-time home buyers.