In 1982, Rossi took part for the first time in the Sanremo Music Festival, performing the song "Vado al massimo" ("I'm taking it to the max"). Here, he once again found himself under harsh criticism, and came in last place in the festival. In April of the same year the album "Vado al Massimo" was released. The following year, he reappeared at the Sanremo Music Festival, this time performing "Vita spericolata" (Daredevil Life), probably his most popular song, and finishing in second-to-last place due to his apparent state of intoxication. The following album, "Bollicine" ("Little Bubbles"), published in 1983, was his sixth in seven years, and was the album that consecrated him definitively as an idol of the new generation and an icon of Italian rock. The title track, whose lyrics are about Coke (but also demonstrate a clear assonance with cocaine), won the Festivalbar '83, and his tour that year was an enormous success.