CEO credibility is made up of two factors: knowing what one is talking about, or expertise; and being able to be trusted, or trustworthiness. One of the ways that a CEO's expertise is measured is by the way his/her employees perceive them. If the CEO is seen as someone to whom the senior employees can go to for knowledge and help, this goes to show they have confidence that the CEO holds the skills necessary to help, and is thus valued in their position as such. The extent to which the employee gives their confidence to the CEO determines the CEO's trustworthiness. An employee may totally embrace or quietly set aside the message of the CEO, these results measure the degree of trustworthiness there is in the CEO. The whole reputation of the organization represented by the CEO is built mainly by the experience of the employees as time passes. This reputation is carefully built by many factors experienced by the employees such as the actual services or products sphere, social aspects related to work and the overall foresight and ability to lead in a successful manner.