Rowe was loved particularly by female fans for his good looks and public devotion to his high-school sweetheart, Edna Mary Skinner. During a September 13, 1934, nationally broadcast interview on the popular Rudy Vallee radio show, Rowe asked his fiancee, "How'm I doing, Edna honey?" The line became famous and the incident endeared Schoolboy to women across the country, but led to relentless heckling from fans and opposing players, who enjoyed taunting him with his own words: "How'm I doing, Edna?"