They pride themselves in their inclusivity in terms of sex, race, age, class, ability, and sexual orientation. The station seeks to produce a media outlet for the economically, socially, or politically disadvantaged and to provide news and perspectives not covered in mainstream media coverage. Their vision evokes a co-operative society rooted in social justice values with respectful dialogue among the diverse community they serve. By promoting progressive social and economic change, and equal opportunities and outcomes, they challenge systems of oppression. Their content is produced through local channels for artists that are yet to establish themselves and/or who deal with contemporary social issues. Rooted in volunteerism and diversity, they help to uplift marginalized groups' voices through alternative radio programming.