Founding director Grace Morley held film screenings at the museum beginning in 1937, just two years after the institution opened. In 1946 Morley brought in filmmaker Frank Stauffacher to found SFMOMA's influential Art in Cinema film series, which ran for nine years. SFMOMA continued its expansion into new media with the 1951 launch of a biweekly television program entitled "Art in Your Life". The series, later renamed "Discovery", ran for three years. Morley ended her 23-year tenure as museum director in 1958 and was succeeded by George D. Culler (1958–65) and Gerald Nordland (1966–72). The museum rose to international prominence under director Henry T. Hopkins (1974–86), adding "Modern" to its title in 1975. Since 1967, SFMOMA has honored San Francisco Bay Area artists with its biennial SECA Art Award.