The film had a troubled production history, as Crumb, who is politically left-wing, had disagreements with the filmmakers over the film's political content, which he saw as being critical of the political left. Produced on a budget of $700,000, the film was intended by Bakshi to broaden the animation market. At that time period, animation was seen predominantly as a children's medium. Bakshi envisioned animation as being a medium that could tell more dramatic or satirical storylines with larger scopes, dealing with more mature and diverse themes that would resonate with adults. Bakshi also wanted to establish an independent alternative to the films produced by Walt Disney Animation Studios, which dominated the animation market due to a lack of independent competition.