In February 2014 Prince began what was billed as his 'Hit N Run Part One' tour. This involved Prince's Twitter followers keeping an avid eye on second-by-second information as to the whereabouts of his shows. Many of these shows would only be announced on the day of the concert, and many of these concerts involved two performances: a and an evening show. These shows began at Camden's Electric Ballroom, billed as 'Soundchecks', and spread throughout the UK capital to KoKo Club, in Camden, Shepherd's Bush Empire and various other small venues. After his London dates, he moved on to other European cities. In May 2014 Prince began his 'Hit N Run Part Two' shows, which followed a more normal style of purchasing tickets online and being held in music arenas. In Spring 2014, he launched NPG Publishing, a music company to administer his own music and that of other artists without the restrictions of mainstream record companies.