The UK Government's intention was that digital terrestrial television would completely replace analogue terrestrial television in the United Kingdom by 24 October 2012. This process was known as "Digital Switchover", or DSO. The industry association for digital television in the UK, Digital TV Group, was responsible for co-ordination between Freeview and other digital services. DTG licensed suitable equipment to bear the Digital Tick and Freeview Playback Logos to identify PVRs and other devices designed to work through switchover, and to raise awareness of DTT product quality and standards. Digital terrestrial television is broadcast using the DVB-T international standard for standard definition content and DVB-T2 for high definition content.