Diffusion affects the color of objects in a substantial manner because it determines the average path of light in the material, and hence to which extent the various wavelengths are absorbed. Red ink looks black when it stays in its bottle. Its vivid color is only perceived when it is placed on a scattering material (e.g. paper). This is so because light's path through the paper fibers (and through the ink) is only a fraction of millimeter long. However, light from the bottle has crossed several centimeters of ink and has been heavily absorbed, even in its red wavelengths.