Since the 1990s, increasing numbers of Vancouver's South Asian residents have since relocated to other areas of Greater Vancouver and the Fraser Valley, particularly Surrey and Abbotsford. Nevertheless, many South Asians continue to live in Vancouver and choose not to move. Established in the 1960s, the Punjabi Market (Little India), located in South Vancouver, continues to act as a hub for the South Asian community across Greater Vancouver. The Sunset neighbourhood in southeast Vancouver contains the highest concentration of ethnic South Asians in the city, forming the largest ethnic group in the neighbourhood at 33.6%.