In December 2007, DC Executive Editor Dan DiDio was discussing the aftermath of "Death of the New Gods" and pointed to the creation of Fifth World; he said, "It's the advent of the Fifth World... I think we've telegraphed so much that the New Gods are coming upon a rebirth, and the story that we’re telling with them now is a continuation of the story that was established when Kirby first conceived the concept. Talk about death—Kirby blew up worlds at the start of the series. The story started with, 'The Old Gods Died!' which made room for the New Gods—we’re picking up that thread and launching the DCU into the future."