In 1929, a bank holding company named Wisconsin Bankshares Corporation was created to be the owner for First Wisconsin National Bank and for acquiring other banks. 31 years later, the holding company was renamed First Wisconsin Bankshares Corporation in 1960. In 1974, the name of holding company was changed again to First Wisconsin Corporation and finally to Firstar Corporation in 1988. Some of the subsidiary banks did not adopt its parent's new corporate name until as late as 1992 when the First Wisconsin brand was finally retired.