On April 3, 2000, Infinity Broadcasting, now known as CBS Radio, picked up where Jacor Communications left off in 1998 by re-introducing WAQZ as Z97.3 at 97.3 FM, replacing the former classic rock station on that frequency, WYLX. Before the station debuted, "Bawitdaba" by Kid Rock was played continuously for about three days, as part of a stunt. Many fans around the Cincinnati area began referring to the station as the new Channel Z, and after a couple of weeks, the station officially changed its name from Z97.3 to Channel Z. The lineup of On-Air Talent during this time was Shea Maddox, "Smokin" Sean O'Brien, Jimmy "The Weasel", Kevin "The Stupid Intern" & Rick Jamie (Also Program Director).