The album's first single, "Discothèque", was released on 3 February 1997 and was a huge dance and airplay success in the U.S. and UK. It also reached No. 1 in the singles charts of most of European countries including the United Kingdom, where it was their third No. 1 single. In the United States, "Discothèque" is notable for being U2's only single since 1991 to crack the top ten of the "Billboard" Hot 100, peaking at #10. However, the song's dance elements and more humorous video (featuring U2 in a discothèque and even imitating The Village People) limited its appeal. This started a backlash against U2 and "Pop", limiting sales, as many fans felt that the band had gone a bit too far over-the-top in the self-mocking and "ironic" imagery.