On 28 September 2010, Virgin Media announced the launch of 3D Movies on Demand – the first commercially available 3D TV service in the UK. All Virgin Media TV customers, with either a V HD, V+ or TiVo box, 3D TV and glasses, are able to experience 3D Movies on Demand. The launch of 3D Movies on Demand, powered by FilmFlex, initially featured "StreetDance 3D", "Garfield's Pet Force 3D", "A Christmas Carol 3D", "Step Up 3D" and "Despicable Me 3D". Virgin Media also announced an exclusive 3D TV partnership with Samsung Electronics which would see Samsung 3D TVs featured in Virgin Media stores as well as other joint 3D showcases and marketing opportunities.