In the early 1970s, CBS vice president Fred Silverman began overhauling the network's programming as part of what has colloquially become known as the rural purge. As part of this overhaul, the network reintroduced game shows beginning in 1972. One of the first new offerings was "The New Price Is Right", a radically overhauled version of the 1950s game show "The Price Is Right". The success of "The New Price Is Right" prompted Silverman to commission more game shows. In the summer of 1973, Mark Goodson and Bill Todman took a similar approach in adapting "The Match Game" by reworking the show, moving it to Los Angeles, adding more celebrities and increasing the amount of prize money that could be won (it was this show, along with "The $10,000 Pyramid" and "Three on a Match" of the same time, that reintroduced five-figure payouts for the first time since the quiz show scandals of the late 1950s).