2006 ushered in another major change of approach, as KWCR changed its name to "88.1 Weber FM" and adopted a rock-leaning adult contemporary format. The shift to a more mainstream sound was made, according to the general manager, to better meet the needs of students and faculty. In addition, an increase of airplay in female artists was designed to improve listenership among women. A major renovation of the Shepherd Union Building also saw KWCR displaced to the basement of the library. The new Shepherd Union studio, which opened in 2008, featured a glass-front studio, vastly improving the station's visibility on campus.