From 1998 to 2001, he hosted three series of the Sky TV show "Prickly Heat", the first two series with Davina McCall, the last one with Denise van Outen. Additionally, from 1999 to 2002 he was the face of Daz laundry detergent, taking over from Shane Richie, Michael Barrymore and Danny Baker. He is a recurring performer and one of the most popular performers in the ITV Pantos. He played "First Henchman" and "Tim" in 1998's "Jack and The Beanstalk"; "The Good Fairy" in 2000's "Cinderella"; "The Genie of the Lamp" in 2000's "Aladdin"; and, possibly his favourite character, "Chris the Cat" in 2002's "Dick Whittington". In 1999, he became a team captain on the quiz show "It's Only TV...but I Like It", alongside Phill Jupitus and Jonathan Ross. In 2003, he presented the first series of the Japanese TV clip show, "Sushi TV" for Challenge. In 2004, he took part in the BBC series "Strictly Come Dancing", finishing third with his partner Erin Boag. In 2005, he hosted "Come and Have A Go" for the National Lottery.