With an advance sale of $500,000, the Broadway production opened at the Imperial Theatre on July 15, 1949 and closed on April 8, 1950, following 308 performances. Directed by Moss Hart and choreographed by Jerome Robbins, the cast included Eddie Albert as Horace Miller, Allyn McLerie as Monique DuPont, Mary McCarty as Maisie Doll, Philip Bourneuf as Joseph Pulitzer, and Charles Dingle as James Gordon Bennett, with Maria Karnilova and Tommy Rall among the supporting players. Oliver Smith designed the sets and costumes. The 1950 Tony Award for Best Stage Technician was won by Joe Lynn.