The prototypical example is the formation of the non-centrosymmetric magnetic spiral state, accompanied by a small ferroelectric polarization, below 28K in TbMnO3. In this case the polarization is small, 10−2 μC/cm2, because the mechanism coupling the non-centrosymmetric spin structure to the crystal lattice is the weak spin-orbit coupling. Larger polarizations occur when the non-centrosymmetric magnetic ordering is caused by the stronger superexchange interaction, such as in orthorhombic HoMnO3 and related materials. In both cases the magnetoelectric coupling is strong because the ferroelectricity is directly caused by the magnetic order.