For "Dip It Low"'s music video, Milian danced in a bed of black paint. Milian explained that body art was common in the 1960s: "they would dip in paint and they would roll around on a canvas and make art on the canvas. So I kind of 'dip' in the paint and do the same thing." The song's lyrics are about putting an effort into the relationship as a female: "if you wanna be a little more sexy, you gotta dip it low". Several years after the release of "It's About Time", Milian admitted that her new image for "Dip It Low" and the whole album was mainly for shock value. She had to make her way back into the US market, and by choosing a sexier image, she made a name for herself. "Dip It Low" was also meant to show that she was not the same eighteen-year-old girl in the "AM to PM" video. To create her new image, Milian also decided to change her appearance and lightened her hair. Taking inspiration from Janet Jackson who constantly changed her image, Milian thought to herself, "'When did I like Janet Jackson the most?' It was when she had her lightened hair."