Māori continued to experience significant cultural change into the next century. In 1900 few Māori lived in European urban settlements. This changed very slowly. There were only 1,766 Māori in Auckland in 1935. In 1936 only 11.2% of Māori lived in urban areas. By 1945 this had risen to 19% and by 1971 to 68%. These changes reflect a significant alteration in the basis for income and employment – from working on rural land to working mainly in construction, freezing works or labouring. The dominant factors influencing this shift were the burgeoning Māori population and the inability of the land to support the increasing population.