Toy and Lane initially funded the publishing, distribution, and promotion of the IBM PC version themselves, and though they continued to gain sales, they were only able to break even as they lacked the power of a larger distributor. Around 1984, Robert Borch, the vice president of publishing at Epyx discovered that "Rogue" had become popular by several of Epyx's employees and that they suggested that Epyx should help fund ports to other systems. Though Borch felt there was niche appeal to the game, he followed this advice and contracted A.I. Design to port the game to the Apple Macintosh and Commodore Amiga upon which Epyx would take over distribution and marketing.