In January 2017, the Celtics signed a multi-year deal with General Electric where they became the "exclusive Data and Analytics partner" for the team. As part of the deal, GE agreed to pay the Celtics more than $7 million per year to have the uniforms with a GE logo prominently placed on the left shoulder of jerseys in green and white. This was the first time a corporate logo were placed on the game uniforms. Along with the GE logo, the Nike logo now emblazons the right shoulder of the Celtics' uniforms.