According to Habermas, we should establish communicative norms that lead to rational conversations by creating the social coordination needed for interactants to pursue their goals while recognizing the truth or appropriateness of their interaction. Such norms, or social rules, include: "all participants must be allowed to speak freely, all participants must be allowed to speak for themselves (to enable them to establish their own ethos or "selfhood"), and that communication should be equal, with no one participant commanding more attention from the others than is afforded to them on their turn."