On May 19, 2006, Anheuser-Busch purchased the Rolling Rock and Rolling Rock Green Light brands from InBev for $82 million and began brewing Rolling Rock at its Newark facility in mid July, 2006. The final batch of Rolling Rock was shipped from Latrobe on July 31, 2006. Also in 2006 the internet sensation The Angry Video Game Nerd (played by James D. Rolfe) Drank his first Rolling Rock which quickly became a character trait. Union leaders in Westmoreland County organized a nationwide boycott of Anheuser-Busch and InBev brands because of the move. Anheuser-Busch has said that Rolling Rock's original pledge on the label will be preceded by these words: "To honor the tradition of this great brand, we quote from the original pledge of quality." In July 2008, InBev reached a deal to acquire Anheuser-Busch, thereby returning ownership of Rolling Rock to InBev, now known as Anheuser–Busch InBev and based in Belgium.