Despite this, the release was an underground success, earning the group attention from independent publications. The attention was drawn and aided by the inclusion of "A Picture Postcard", which had earlier appeared on "Falsetto Keeps Time" and would go on to become a staple of the emo genre. The song again appeared as part of an EP titled "The Horse Latitudes", which effectively reissued the band's earlier work in early 1997. Although the band had 500–600 copies of "30° Everywhere" to sell over the course of several gigs, they managed to sell all the copies in one show when they reached CBGB's. The band further promoted "30° Everywhere" starting with a six-week US tour with Texas Is the Reason, followed by a European tour in April and May 1997.