On June 4, 2013, Rogers announced that it would relaunch The Score under the Sportsnet brand as Sportsnet 360 on July 1, 2013; it was launched with a simulcast of a Toronto Blue Jays baseball game, followed by the premiere of a new post-game show, "Blue Jays Xpress". Alongside the rebranding, an updated version of The Score's on-screen sports ticker was introduced. Rogers stated that the network would continue to target its programming towards "hardcore" sports fans with "a vast breadth of premium sports content in a fast-paced, energetic and entertaining manner".