The Beatles gave no more commercial concerts from the end of their 1966 US tour until their break-up in 1970, instead devoting their efforts to creating new material in the recording studio. By late 1966, many young fans in the US had temporarily turned away from the Beatles, having found "Revolver" overly austere and lacking the fun aspect they expected of the band's music. Sensing this, two Hollywood television executives created "The Monkees", a show starring an eponymous four-piece band in the Beatles' mould and evoking the spirit of their films "A Hard Day's Night" and "Help!" An immediate commercial success, the Monkees captured the teenybopper audience and elicited the frenzied adulation of early Beatlemania. For the younger Beatles fans, a weekly King Features cartoon series, titled "The Beatles", maintained the innocent "moptop" image of previous years.