In May 2005 the site was relaunched under the OUTeverywhere name. The relaunch involved a major redesign of the website, as well as full integration between male and female members. The relaunch also indicated a change of ethos moving the website from an online community to a real life organisation operating both online and offline. Part of this change in ethos was to be achieved by calling the site "Up and Doing". However, the relaunch eventually proceeded with the name "OUTeverywhere" after complaints from long-standing members though the company trades under the name "Up and Doing Ltd".