Three companies and numerous individuals came together in the history of the Karmann Ghia. In the early 1950s, Volkswagen was producing its Volkswagen Beetle, and as postwar standards of living increased, executives at Volkswagen were at least receptive to adding a halo model to its range, if not proactive. Luigi Segre was committed to expanding the international reputation of Carrozzeria Ghia. And Wilhelm Karmann had taken over his family coachbuilding firm Karmann and was eager to augment his contracts building Volkswagen's convertible models.