Themes in French hip hop include opposition to the social order, humor and puns, as well as ethnic and cultural identity. Whereas early French hip hop was seen as mimicking American hip hop in terms of aesthetic appeal, later French rappers added their own cultural and ethnic identities to the mix. With the rise of IAM's pharaoism, or allusions to ancient Egyptian pharaohs, the French hip hop artists are seen attempting to negotiate and create a space for themselves in a social scene rife with discrimination and racist ideologies.