In 1967, "Born Losers" earned an estimated $2,225,000 in theatrical rentals in the United States and Canada. It was re-released by AIP in 1974, following the success of "Billy Jack". AIP issued ads which proclaimed 'THE ORIGINAL BILLY JACK IS BACK!' which led to a lawsuit from Laughlin; following this, the advertising for the re-release of "Born Losers" was changed. All newspaper advertising had to include the disclaimer 'This is a Re-Release' to make viewers aware that the film was not "Billy Jack".