The single was released in November 1981 and became a top 10 hit in December, being placed at No.5 for the Christmas chart. The following week it was placed at No.2, behind The Human League's "Don't You Want Me", before finally taking over at No.1 in January. It remained there for two weeks, before falling out of the charts after 16 weeks - the group's longest run on the UK singles chart. The song became the group's biggest-selling single in the UK, outselling their Eurovision winner "Making Your Mind Up", to finish as the 41st biggest-seller of the 1980s. It also reached No.1 in the Netherlands, Belgium and Ireland, while in Germany it also became their biggest selling single. The song was the group's debut single release in the US, but didn't achieve chart success there.