On August 1, 1988, KCLB changed its call letters to KLVR and adopted its present K-Love moniker. A month and a half later, on September 12, its wooden transmitter building on Geyser Peak was burned to the ground by a brush fire believed to have been set by an arsonist. After the fire, the transmitter was relocated to Mount Saint Helena. The new location improved signal strength, and listeners reported they could now hear the station as far as away. By 1989, KLVR had expanded further to include translators covering Santa Cruz, San Jose, and Los Gatos.