Bullard was earlier known as "Etna" and "Hewsville". The town is named for John H. Bullard, a Confederate soldier, and Emma Eugenia (Erwin) Bullard. In 1881, John Bullard opened the Hewsville post office in his store. In 1883, the Etna post office, near Hewsville, was closed. Then, the Hewsville office was renamed "Bullard". Many rural residents in northern Cherokee County are served by the Bullard post office. The bypassing of the railroad brought about the demise of Etna and the rise of Bullard.