She advocated for schools to instil self-belief and optimism in girls, and for female STEM students to be encouraged into traditionally male careers such as engineering. She believed that the emphasis on placing women into non-executive roles must be augmented by a similar effort to get women into chief executive roles, with companies helping to alleviate the "pressure points" for women with family responsibilities, which often include caring for elderly parents as well as children. Judge has advised women in business to learn accountancy, explaining, "That's where the power lies." Judge also wanted the IoD to enable young entrepreneurs to connect with older executives, by pairing them in an alumni programme.