Nazis gave a great deal of prominence to this new "folk community" in their propaganda, depicting the events of 1933 as a "Volkwerdung", or a people becoming itself. The "Volk" were not just a people; a mystical soul united them, and propaganda continually portrayed individuals as part of a great whole, worth dying for. A common Nazi mantra declared they must put "collective need ahead of individual greed"—a widespread sentiment in this era. To exemplify and encourage such views, when the "Hitlerjugend" and "Bund Deutscher Mädel" collected for "Winterhilfswerk" or Winter Relief, totals were not reported for any individuals, only what the branch raised. The "Winterhilfswerk" campaigns themselves acted as a ritual to generate public feeling. Organisations and institutions such as Hitlerjugend, Bund Deutscher Mädel, Winterhilfswerk, but also the Reich Labour Service and, above all, the Nazi party were portrayed as exemplifications and concrete manifestations of the "Volksgemeinschaft".