In February 1963, Cinerama Inc. unveiled a radically new design for theaters which would show its movies. They would be based on the geodesic dome developed by R. Buckminster Fuller, would cost half as much as conventional theaters of comparable size, and could be built in half the time. Cinerama's goal was to see at least 600 built worldwide within two years. The following April, Pacific Theatres Inc. announced plans to build the first theater based upon the design, and had begun razing existing buildings at the construction site. Located on Sunset near Vine Street, it would be the first new major motion picture theater in Hollywood in 33 years, and would be completed in time for the scheduled November 2 press premiere of "It's a Mad, Mad, Mad, Mad World". The design was proposed by French architect Pierre Cabrol, lead designer in the noted architectural firm of Welton Becket and Associates. Pierre Cabrol worked with R. Buckminster Fuller during his studies at the M.I.T..