Many industry pundits speculated that the film's win was attributed to the awards campaign led by Weinstein. Weinstein was reported to have strong-armed the movie's talent into participating in an unprecedented blitzkrieg of press. Terry Press, an executive at DreamWorks at the time, stated that Weinstein and Miramax "tried to get everybody to believe that "Saving Private Ryan" was all in the first 15 minutes". Mark Gill, an executive at Miramax at the time, claimed that Weinstein had a reliance on relatively cheap publicity. He stated, "This was not saying to the stars, 'O.K., you can go on a couple of talk shows to open the movie and do a weekend of interviews at a junket and thanks so much for helping, Gill said. "That was just 'Good morning. You've got three more months of shaking hands and kissing babies in you.