During the 2000s, with Mike King as anchor, several new personalities joined the crew. After King retired from the position, Page made a well-publicized return as chief announcer in 2014. When King arrived as the announcer in 1999, a trend returned to the broadcasts, not seen since the days of Sid Collins. King interviewed booth guests (celebrities, politicians, and sponsor representatives), whether live in-person, or pre-recorded. Paul Page has continued the practice. Starting in 2004, King also started having a radio reporter conduct a second radio-specific interview with the winner in victory lane, shortly after the television interview simulcast. After 2006, the simulcasted interview from the television broadcast was dropped entirely.