Past NY 153, NY 96 exits the village of Pittsford and becomes East Avenue, a name the route retains to its terminus in downtown Rochester. It proceeds northward through the heavily residential town, passing by Nazareth College and meeting the western terminus of NY 31F (Fairport Road) at a junction adjacent to the campus of St. John Fisher College. East Avenue, and likewise NY 96, takes on the northwesterly, four-lane alignment set by Fairport Road and begins to parallel the routing of I-490 once more as both enter the town of Brighton. Not far to the northwest of the town line, NY 96 meets Elmwood and Linden Avenues, the latter carrying NY 441. About to the northwest, NY 96 intersects Penfield Road, the pre-expressway alignment of NY 441. One block from this point is Clover Street, which carries NY 65 south of East Avenue.