The album was produced by Eric Valentine who has also produced albums by Queens of the Stone Age and Good Charlotte. MTV reports that the band chose the album name for two reasons. Firstly, the band wanted to motivate people they had met who stated that they would "love to do this and that" but never had the drive to do it. The second being that the band viewed "Start Something" as their first "musical step", as they felt "The Fake Sound of Progress", originally intended as only a demo, "did not accurately reflect their ability".