As time moved on television, VCRs and VCPs came in. Increasing number of television channels and movie theatres were stealing away the popularity of jatra. Even in Calcutta where it was fast losing its ground, it cropped up in night in various squares and alleys. There is hardly a Bengali who in his childhood has not sat for hours watching the colorful jatra. Today a jatra pala, lasting four hours, consists of action-packed dialogue with only six to eight songs. Still it retains its musical character. People wait for the songs, which in their popularity compete with those from films. Among the people the form retains its name, "jatragan", which means "musical jatra." When a Bengali goes to see a performance he says that he is going to "listen to" a jatra. Natta Company also focused on the rural sector of Bengal. They were mainly focused towards the audience of Purulia, Midnapur, Bankura. They also started to perform in various cities and towns of Assam, Tripura and part of Bihar.