The principal cause of the aforementioned phenomenon is globalization. For Canclini, this concept does not have its own definition, rather, it depends on the circumstances and the contexts which are presented. In the Latin American case, globalization is not a perceptible fact, instead an imagined concept, that is to say, it constitutes a paradigm in Latin American society that governs the relations between different individuals (there is a notion that it “exists,” but in reality it is the product of a series of values that Latin American society has imposed upon itself to resemble the first world).