The car was initially used unpainted for a short time as a daily driver and then later leased by a DC Comic licensee (National Periodical publications then owner of DC Comics licensed the use of Batman characters including the Batmobile to various companies), painted in Batman Colors replete with official Batman decals, and toured as "Batman's Batmobile" in several small towns on the East coast of the United States. It was used as part of an advertising program for All Star Dairy Products which had a Batman dessert product line.