Kidd is often asked about his creative process. On the source of his inspiration, Kidd told Matt Pashkow in "Inspirability" that “for the most part I’m inspired by whatever the book is, or by the manuscript itself.” For the "USA Today", he outlined his process for creating a cover. After closely reading the work he contacts the author, who “has final say, so it’s a logical starting point.” “Along the way, I may or may not involve photographers or illustrators or any amount of ephemeral detritus that washes up on my shores in the pursuit of solving the problem. And that is what it always amounts to: visually solving a problem.” He says that this solution can take up to six months to find.