The scene was later parodied in a 2007 "Saturday Night Live" digital short created by American comedy trio The Lonely Island called "The Shooting", which also featured the song. "The Cut"s Claire Lampen noted that the "infamous" status of "Hide and Seek" was "cemented" by its use in "The Shooting". The sketch caused the song to become a popular internet meme, where the song's bridge ("Mmm, whatcha say") would be played over death scenes in television and film. The first parody to gain traction was of a scene from the teen drama series "". "Hide and Seek" went on to be featured in the first season of the Hulu series "Normal People". Although Maggie Phillips, the music supervisor for "Normal People", was initially against using the song due to its association with "The O.C." and "Saturday Night Live", the song was included in the second episode of the first season by director Lenny Abrahamson during a montage of the two main characters, Marianne and Connell. Its appearance in "Normal People" in 2020 caused the song to experience a temporary boost in popularity in Ireland, earning six times as many streams in the six weeks following its appearance than it had throughout 2019 and becoming the most-streamed song from the show.