That the public was poorly informed right up to the date of the referendum is certain. Post-referendum research and analysis pointed to the ineffectiveness of public education efforts, of the YES-STV and KNOW-STV campaigns, and of the media to act as "effective grassroots indicators" (Pilon 2010: 81). Meanwhile, the referendum campaign received limited media attention, as both major parties were officially neutral on the proposed change. Just days before the referendum, two thirds of British Columbians admitted to knowing "nothing/very little" about the proposed STV system (Pilon 2010: 77 and 79).