The next player in the fur trade was American Nathaniel Jarvis Wyeth who had made a fortune in the ice business in New England. In 1832 he led a new expedition to establish a fur trading empire through his new Pacific Trading Company. After returning from Oregon Country, Wyeth set out again in 1834 to set up the trading posts. His expedition established Fort Hall (on the Snake River) and Fort William (on Wapatoo Island), but the venture was a failure due to the dominance of the HBC in the region and the American Fur Company's control of the trade in the Rocky Mountains. In 1836 Wyeth sold his two posts to the HBC.