The statistical area of Ruatoria-Raukumara, which at 693 square kilometres is much larger than this town, had a population of 1,233 at the 2018 New Zealand census, an increase of 30 people (2.5%) since the 2013 census, and a decrease of 54 people (-4.2%) since the 2006 census. There were 405 households. There were 666 males and 567 females, giving a sex ratio of 1.17 males per female. The median age was 32.8 years (compared with 37.4 years nationally), with 336 people (27.3%) aged under 15 years, 243 (19.7%) aged 15 to 29, 498 (40.4%) aged 30 to 64, and 156 (12.7%) aged 65 or older.