Initially the Bergson Group largely limited its activities to Irgun fundraising and various propaganda campaigns. The outbreak of World War II saw a dramatic transformation in the group's focus. As information about the Holocaust began to reach the United States, Kook and his fellow activists became more involved in trying to raise awareness about the fate of the Jews in Europe. This included putting full-page advertisements in leading newspapers, such as "Jews Fight for the Right to Fight", published in "The New York Times" in 1942, and "For Sale to Humanity 70,000 Jews, Guaranteed Human Beings at $50 a Piece", in response to an offer by Romania to send their Jews to safety if the travel expenses would be provided. On March 9, 1943, the Group produced a huge pageant in Madison Square Garden written by Ben Hecht, titled "We Will Never Die", memorializing the 2,000,000 European Jews who had already been murdered. Forty thousand people saw the pageant that first night, and it went on to play in five other major cities including Washington, D.C., where First Lady Eleanor Roosevelt, six Supreme Court Justices, and some 300 senators and congressmen watched it.