WTMJ-TV has served as Milwaukee's "official station" of the Green Bay Packers since the mid-1990s, giving it rights to air the team's non-nationally televised preseason games; in addition to the team's existing television broadcasters elsewhere in Wisconsin, the game telecasts are shared with sister stations WGBA in Green Bay and KMTV-TV in Omaha through a March 2012 broadcasting agreement between the Packers and former station parent Journal Broadcast Group. WTMJ holds the broadcast rights to the weekly coaches show (which airs Tuesdays at 6:30 p.m. during the NFL season) and other shows involving the team (such as the team's Sunday morning pre-game analysis program "Packers Today"). As part of the deal, Packers Radio Network color commentator Larry McCarren (who resigned as sports director at Green Bay CBS affiliate WFRV-TV in March 2012) now also serves as a Packers analyst for WTMJ and WGBA; until McCarren became WGBA's sports director upon the end of his non-compete clause with WFRV in April 2013, his segments appeared during the "Packers Extra" sports segment from the WTMJ set. McCarren resigned his sports director duties at WGBA at the end of March 2015 to solely focus on his Packers duties. In 2017, Scripps also began to air the "Family Night" scrimmage before the pre-season, which had previously been produced as a joint effort between the state's Fox affiliates under a separate contract.