After an early focus on filter and signal processors for military, industrial and medical applications, Zoran started focusing on data compression products for emerging multimedia applications and became better known in the late 1990s as a supplier of Motion JPEG codec chips used on PC add-in cards for video capture and video editing applications. After the turn of the millennium, sales increased substantially as Zoran became a leading provider of chips for DVD players, which it continued to be until about 2007, covering a period during which the production volume of DVD players increased strongly and the semiconductor value in this segment reached its peak. Starting from 2005, Zoran also supplied chips for a substantial portion of the worldwide production of digital cameras. Around 2008 and 2009, Zoran was successful as a supplier of cost-effective integrated chips for LCD TVs supporting the ATSC standards used for HDTV broadcast in the US.