The cooperation between the Yaşar family and "Sadolin & Holmblad" dates back to before the Second World War, when Durmuş Yaşar in 1938 began to import paint from "Sadolin & Holmblad", who had itself had exported paint to Turkey since 1919. From the beginning DYO and later Sadolin ve Yasarin and DYOSAD the joint ventures were run by Selçuk Yaşar (oldest son of "Durmuş Yaşar") – in close cooperation with Dan Alexander MacGregor Sadolin, (the only son of Gunnar Asgeir Sadolin, the founder of "Sadolin & Holmblad"), who was joint president and international CEO of "Sadolin & Holmblad".