Baroque architecture first appeared in the late 16th and early 17th century in religious architecture in Rome a means to counter the popular appeal of the Protestant Reformation. It was a reaction against the more severe and academic earlier style of earlier churches, it aimed to inspire the common people with the effects of surprise, emotion and awe. To achieve this, it used a combination of contrast, movement, "trompe-l'œil" and other dramatic and theatrical effects, such as "quadratura" the use of painted ceilings that gave the illusion that one was looking up directly at the sky. The new style was particularly favored by the new religious orders, including the Theatines and the Jesuits, who built new churches designed to attract and inspire a wide popular audience.