The referendum campaign started with the Citizen's Assembly's announcement of its conclusions in late October 2004. This was followed by an initial flush of media coverage, including a favorable op. ed. by the influential Gordon Gibson in the "Globe and Mail". However, other "Globe and Mail" coverage was much less favourable, and indeed dismissive. Provincial media seemed more sympathetic, drawing attention to the work of the Citizen's Assembly. Some high-profile media and columnists eventually endorsed the STV proposal, based on the case put forward by the Citizen's Assembly but many others remained opposed.