Kurosawa is often cited as one of the greatest film makers of all time. In 1999 he was named "Asian of the Century" in the "Arts, Literature, and Culture" category by "AsianWeek" magazine and CNN, cited as "one of the people who contributed most to the betterment of Asia in the past 100 years". In commemoration of the 100th anniversary of Kurosawa's birth in 2010, a project called AK100 was launched in 2008. The AK100 Project aims to "expose young people who are the representatives of the next generation, and all people everywhere, to the light and spirit of Akira Kurosawa and the wonderful world he created".