Another way to increase the likelihood of behavior change is by influencing the source of the attitude. An individual's personal thoughts and ideas have a much greater impact on the attitude compared to ideas of others. Therefore, when people view lifestyle changes as coming from themselves, the effects are more powerful than if the changes were coming from a friend or family member. These thoughts can be re-framed in a way that emphasizes personal importance, such as "I want to stop smoking because it is important to me" rather than "quitting smoking is important to my family". More research needs to be conducted on culture differences and importance of group ideology, which may alter these results.