In Kamrup district, Assam, which is home to one of the few large colonies of greater adjutants, outreach efforts including cultural and religious programming, especially aimed at village women, have rallied residents to conserve the birds. The locals, who formerly regarded the birds as pests, now see the storks as special and take pride in protecting them and the trees in which they breed. Locals have even added prayers for the safety of the storks to hymns, and included stork designs to the motifs used in traditional weaving. Similar measures have been used with success in other parts of India where adjutants breed.