Michael Frontani, an associate professor of communications, writes that, although the counterculture's Summer of Love ideology had largely given way to New Left-inspired activism by mid 1968, the "countercultural ideal" represented by the Beatles "remained popular with the general audience", and he describes "Yellow Submarine" as "the purest, most arresting and most popular statement of that ideal". "It's All Too Much" appears during the climax of the film, Viewed as a secondary release beside the band's recently issued double LP, "The Beatles", the "Yellow Submarine" album appeared in January 1969, six months after the film's London premiere. In January 1996, "It's All Too Much" (backed by "Only a Northern Song") was issued on a jukebox-only single, pressed on blue vinyl. This release was part of a series of Beatles jukebox singles issued by Capitol Records' CEMA Special Markets division.