Toy Story Midway Mania! is one of the most technologically sophisticated attractions yet developed by Walt Disney Imagineering, costing an estimated $80 million to design and build. It marks the company's first use of industrial ethernet for a ride's control system. Many of the parts for the attraction's control system came from two of Disney's corporate sponsors from Disney's second park Epcot, Siemens AG (from Spaceship Earth) and Hewlett-Packard (from ) The ride is the biggest system that has been built, and runs on one of Disney's most advanced automation systems to date.