At the age of 15, Vodianova enrolled in a modelling agency. By the age of 17, she had moved to Paris, and signed with Viva Models. Vodianova has achieved success as a runway, editorial, and advertising campaign model. She has walked in more than 200 runway shows for American and European based designers' ready-to-wear and haute couture collections, and has completed advertising campaigns for Guerlain, Givenchy, Prada, Calvin Klein, Louis Vuitton, Chanel, Gucci, Nina Ricci, Versace, Yves Saint Laurent, L'Oréal, H&M, David Yurman, Marc Jacobs, Stella McCartney, Diane von Fürstenberg, Hugo Boss, Miss Sixty, Stuart Weitzman, Etam and others.