On 23 February 2012, Gorillaz released "DoYaThing", a single to promote a Gorillaz-branded collection of Converse shoes which were released shortly after. The song was a part of Converse's "Three Artists, One Song" project, with the two additional collaborators being James Murphy of LCD Soundsystem and André 3000 of Outkast. Two different edits of the song were released: a four-and-a-half minute radio edit released on Converse's website and the full 13-minute version of the song released on the Gorillaz website. Hewlett returned to direct the single's music video, featuring fictionalized animated versions of Murphy and André interacting with the virtual Gorillaz band members. The song received positive reviews from critics, with particular praise given to André 3000's contributions to the track.