Miller Brewing Company began their NASCAR sponsorship in 1983 with driver Bobby Allison, advertising the Miller High Life brand and later in 1990 with driver Rusty Wallace, advertising the Miller Genuine Draft brand. In 1997, the company began advertising the Miller Lite brand on Wallace's #2 Penske Racing car. The car later earned the nickname "Blue Deuce", due to its number and blue paint scheme. Wallace retired following the 2005 season, and Kurt Busch was named as his replacement. Busch drove the "Blue Deuce" from 2006 to 2010. The car is currently driven by Brad Keselowski, who won the 2012 Sprint Cup Series championship.