In 1973 Parsons started making and installing the Pull-String himself, and renamed it the StringBender. He eventually made as many as 2,000 custom installations for guitarists including Ronnie Wood of The Rolling Stones. Harold Matlin of Matlin Guitars built one for Jimmy Page of Led Zeppelin. Parsons also supplied several hundred StringBender kits to Japanese guitar manufacturer Tokai Gakki. In 1989, when demand overtook his production capacity, Parsons partnered with Meridian Green to outsource the production of the kits, develop a network of authorized installation shops and write an instruction manual for the installers. Green also approached Fender again, and the Fender Custom Shop began producing a Clarence White signature model custom Telecaster equipped with the Parsons/White StringBender. Around 200 were produced, and based on this success, Fender decided to mass-produce a similar model and call it the B-Bender. Parsons and Green revised the design again, and in 1996 Fender began production of the Nashville B-Bender Telecaster incorporating the Parsons/Green StringBender.