"20 Y.O." was released on September 26, 2006 by Virgin Records; its deluxe edition, which included a bonus DVD, was released simultaneously. On May 1, 2006, a web-only song called "Weekend" was made available as a "gift" to fans to download via Jackson's official website. The song is a remake of "Lookout Weekend", a 1984 single by Debbie Deb. It was soon removed from the site and although not included on the album, footage of Jackson recording the track can be seen in the "20 Y.O. The Project" piece on the deluxe edition bonus DVD. A MySpace account for Jackson was also set up with new music and videos to promote "20 Y.O." In the lead up to the album's release, Jackson shot covers for "Us Weekly", "Vibe", "Billboard", "FHM", "GIANT", "W", "Jezebel", "OK!", "Ebony", "King", "Sophisticates Black Hair", "Movieline's Hollywood Life", "Hype Hair", "Men's Fitness", "Unleashed", "Upscale", and "In Touch". Her "Us Weekly" cover became the biggest-selling issue in the magazine's history, selling 1.4 million copies. Jackson's "Vibe" issue also received attention from the media after she appeared topless on the August cover.