In 1978, the ASO became the first American orchestra to make a digital recording intended for commercial release, when it played Igor Stravinsky's "Firebird" suite and excerpts from Alexander Borodin's opera, "Prince Igor", for the Telarc label. The Telarc association, which resulted in 26 Grammy awards, continued until 2010, one of the longest continuous associations of an orchestra with a record label. In 2011 the Orchestra began releasing recordings on its own ASO Media label. In 2004, the Orchestra began a project to record for the Deutsche Grammophon label several works by composer Osvaldo Golijov.