Rose's Bathing Beach and Swimming School located on the west shore of Reeds Lake on the north side of the boat launch, was established in 1901 by James Rose. German-born Rose had his own unique style of teaching people to swim. Hundreds learned under his tutelage. In addition to the bathing school and beach, there was a bathhouse and 'hamburger joint'. In the winter, when the lake was frozen, Rose's had a toboggan run, skating rink and ice hockey league. In the winters the bathhouse was crowded with skaters changing in and out of street shoes and indulging in Rose's famous caramel corn. After the bathing beach closed in the late 1960s, most of the facility was demolished. One small building was left standing. James' son John "Bub" Rose kept it open as a marina and an upscale restaurant noted for its hamburgers and caramel corn. "Bub" eventually retired to the Upper Peninsula of Michigan to pursue his passion for ice boating, selling the restaurant to the Gilmore Collection, owner of several area restaurants.