Cole joined Liverpool on a free transfer after signing a four-year deal in July 2010. He was manager Roy Hodgson's first signing at the club and was given the number 10 shirt. Cole was to receive £90,000-a-week wages and was advertised as a major coup by the club. Club captain Steven Gerrard even claimed Cole was as technically good as Lionel Messi. After leaving the club in 2013, Cole said that joining Liverpool was a mistake due to not feeling a connection with the club or fans.