The original "Jeopardy!" series, hosted by Art Fleming, premiered at 11:30a.m. Eastern (10:30 Central) on March 30, 1964, originating from the NBC headquarters in New York City's Rockefeller Center. NBC moved the program to 12:00 noon Eastern (11:00a.m. Central) after 18 months, making it accessible to businessmen coming home for their lunch break or else watching it on restaurant or bar sets, and college students departing their classes for the day watching it on student center or dormitory sets. These two constituencies, who ordinarily did not have the time or interest to view other daytime programs, made the show a runaway hit, propelling its ratings to second place among all daytime game shows by the end of the decade—second only to its immediate lead-in, "The Hollywood Squares". The show had practically no trouble whatsoever against soap operas such as "Love of Life" and "Where the Heart Is" on CBS and mostly sitcom reruns on ABC.