The success of the penny papers was not automatic; selling the new concept of the newspaper to this new audience involved some persuasion. Consumers did not want to buy a new newspaper every day, and it was a challenge to convince them of the benefits of doing so. Most newspapers at the time did not have any sort of timeliness, so buying a newspaper daily seemed pointless to readers. But, eventually people became interested in reading the latest news which the penny papers strived to provide.