Pink Visual’s Anti-Piracy strategy is directed by its General Counsel, Jessica Pena. Pena joined the company in 2008 and immediately recognized the widespread effect of online piracy both for Pink Visual and the adult entertainment industry as a whole. Pena began using litigation strategies to combat online copyright infringement focusing not only on the recovery of damages, but the use of technology to prevent future infringement. Pena’s approach has evolved to incorporate site operator litigation, legal pressure, end-user education, content removal services and the development of reasonable alternatives to piracy. “In some ways, the mainstream entertainment space is way ahead of the adult sector in terms of how it fights piracy.” Pena states, “Having said that, there are some interesting anti-piracy approaches that adult rights-holders are taking, so my goal is to encourage the minds from both sectors to come together and share ideas that will create even more effective strategies.”