North Norfolk Radio was established following campaigns by several groups for a dedicated radio service for the area. Some of these groups ran restricted service licence (RSL) trial stations, including 106.9 FTR-FM (Fakenham - August 1997), Fakenham Community Radio (April/May 1999), Wensum FM (East Dereham - 3 trials between October 1999 & June 2001), Central Norfolk Radio (Fakenham - 5 trials between April 1999 and May 2001), Escape FM (Sheringham - July/August 2000) and Tindles own 87.7 The Beach (North Walsham - Christmas 2000 & Holt, Norfolk - June 2001).