Much as the company had done in the months leading up to the introduction of the K-platform cars in 1980, Chrysler referred directly to the LH platform in advertisements touting the advantages of its "cab-forward" architecture (generally meant to imply wheels moved out towards the corners of the body; a short, sloping hood; and a large windshield extending from its base over the front wheels), and also referred to the platform name for the Chrysler LHS sedan. Although the real "gold mine" of Chrysler's acquisition of AMC was the Jeep brand, their minivans and LH sedans also helped to bail the company out of almost certain bankruptcy in the 1990s.