Borch recognized the difficulty in marketing "Rogue" through traditional methods compared to other games on the market at that time, and opted to push the title through software catalogs rather than retail channels. Though it sold well initially, "Rogue"s sales quickly declined and was considered a commercial flop. Besides the competition from more graphically-interesting games, Wichman attributed the failure to the fact that the commercial version of "Rogue" was essentially the same game previously offered for free via BSD and did not pose a new challenge. Epyx eventually went bankrupt in 1989, and A.I. Design disbanded. None of Toy, Wichman, Arnold, or Lane profited greatly from "Rogue", though they became renowned in the industry for their participation on the game.