For about twenty years, amfAR, a nonprofit devoted to AIDS research, has held a charity auction at the Hôtel du Cap-Eden-Roc as part of its annual Cinema Against AIDS event at the Cannes Film Festival. In May 2011, the Hôtel du Cap-Eden Roc was hosting, on its principal driveway to the sea, the Croisière 2011–2012 Collection of the Chanel couture house. It also was the scene for designer Karl Lagerfeld's short-film "The Tale of a Fairy", featuring actors and models such as Anna Mouglalis, Kristen McMenamy or Baptiste Giabiconi.