The next big export product came in the form of Cyprus sherry. It was first marketed by that name in 1937 and was exported mainly to northern Europe. By the 1960s, Britain was consuming 13.6 million litres of Cyprus wines, half the island's production, mostly as sweet sherry. A British market research study of fortified wines in 1978 showed Emva Cream was the leading Cyprus sherry in terms of brand recognition, and second in that market only to Harveys' Bristol Cream.