Emmanuel was a candidate for the socially conservative Family Coalition Party in the Lincoln electoral division in the 1995 Ontario provincial election. He was quoted as saying, "It's time to have a principled party that understands there's a higher power than the government, a power we believe is God." Emmanuel argued that problems of unemployment and economic development could only be solved by a free-market system, and called for the government to shift welfare services to community organizations. He also opposed the Progressive Conservative Party's workfare proposal, which he described as "nothing more than slavery". He finished fourth against Progressive Conservative candidate Frank Sheehan.