When pondering where to rebuild Hongan-ji, Rennyo made a pivotal move and decided to build it as far away from the influence of Mt. Hiei as possible, by rebuilding the Hongan-ji in Echizen Province (present-day Fukui Prefecture), at a village called Yoshizaki (吉崎). This was a remote area conveniently located near a coastal route, with a number of Jodo Shinshu congregations from other sects already present. Rennyo initially proselytized to these congregations in the form of speaking tours, but eventually shifted toward pastoral letters. Many of the letters later compiled by Rennyo's followers date from this period of time. These letters proved effective because they were written in clear, comprehensible Japanese, could be read before a congregation, and were effective in clarifying the meaning of Shinran's original teachings.