Sylves and Lieb soon formed Monroeville Broadcasting Company, Inc. The next step was to find a location. Sylves set aside five acres of some property that he owned just off Strochein road. There they would build a seven-room office building adjacent to the entrance of the US Steel Research labs. The facility, with an initial investment of over $100,000, represented one of the most modern equipped stations in western Pennsylvania. The new owner-operators appointed Bill Lynch as station manager and senior announcer. Sharing the microphone with Lynch would be Ed McLaughin and Bob McKee, both well-known local radio personalities.