James Gordon Bennett's 1835 founding of the "New York Herald" added another dimension to penny press newspapers, now common in journalistic practice. Whereas newspapers had generally relied on documents as sources, Bennett introduced the practices of observation and interviewing to provide stories with more vivid details. Bennett is known for redefining the concept of news, reorganizing the news business and introducing newspaper competition. Bennett’s "New York Herald" was financially independent of politicians or political organizations and clubs thanks to a large number of advertisers. Bennett reported mainly local news and instances of corruption, and strove for accuracy. He realized that “there was more journalistic money to be made in recording gossip that interested bar-rooms, work-shops, race courses, and tenement houses, than in consulting the tastes of drawing rooms and libraries.” He is also known for writing a “money page”, which was included in the "Herald", and also for his coverage of women in the news. His innovations sparked imitation as he spared nothing to get the news first.