The Herb character was played by actor Jon Menick, who would randomly appear at Burger King restaurants nationwide. Herb's identity was not revealed until Super Bowl XX in January 1986; he was shown to be wearing white socks, black "flood pants", and thick-rimmed glasses. If a customer spotted Herb at a Burger King, he or she would win $5,000. Everyone in the restaurant when Herb was discovered was also entered into a draw for the promotion's grand prize of $1 million. The draw was won by Christopher Kelly of Louisville, Kentucky, who was present when Herb was spotted at the Burger King in the city's Oxmoor Center mall.