In 2015, workers and union leaders at two independent growers for Driscoll's called for boycotts against the company. The same year, Driscoll's announced the adoption of global Worker Welfare standards for their independent growers and public commitment to farmworker improvements with third-party audits and assessments. It also announced a pilot program with Fair Trade USA to bring to market Fair Trade Certified organic strawberries and organic raspberries. COO Kevin Murphy was promoted to CEO in 2015, replacing Miles Reiter, who retained his position as Chairman of the Board.