The Beatles began their third nationwide tour on 18 May, the bill this time headed by Roy Orbison. Orbison had established even greater UK chart success than either Montez or Roe, with four hits in the top 10, but he proved less popular than the Beatles at the tour's opening show staged at the Adelphi Cinema, Slough. It soon became obvious that this was not going to change, and a week into the tour the covers of the souvenir programs were reprinted to place the Beatles above Orbison. Starr was nonetheless impressed with the response that Orbison still commanded, saying: "We would be backstage, listening to the tremendous applause he was getting. He was just doing it by his voice. Just standing there singing, not moving or anything." The tour lasted three weeks and ended on 9 June.