Weiss founded his own political party, the Vote For Yourself Rainbow Dream Ticket, and first stood for the European Parliament in 1994 in the London Central constituency. He stood in the 2001 General Election for the Belfast East constituency where he won a total of 91 votes (0.2% of those cast). Weiss has spent considerable time and money organising an unofficial postal referendum to ask the people of Belfast whether they would like the city to be renamed "Best City", a name inspired by the late Northern Ireland football player George Best. With the celebrity endorsement of former professional snooker player Alex Higgins, the referendum took place in 2006 at an estimated cost (to Weiss) of £100,000. Only 2000 votes were returned, which means Weiss effectively paid £50 for each vote he got.