One of the most frequently used pieces of classical music in American advertising, the overture (especially its finale) appears in numerous ads, with psychologist Joan Meyers-Levy suggesting that it is particularly suitable for those targeting male consumers. It was used in a hip-hop version by DJ Shadow to accompany the 2001 "Defy Convention" advertisement campaign for Reebok athletic shoes and in an electronic version for a 2008 Honda Civic campaign. Stan Freberg created a famous commercial for Jeno's Pizza Rolls built around the association of the Finale in the public mind with the Lone Ranger. At the time, Lark cigarettes was using the theme in a campaign called "Show us your Lark pack!" and the Jeno's ad parodied this as well.