The Great Depression weakened Gillette's position in the market significantly. The company had fallen behind its competitors in blade manufacturing technology in the 1920s and had let quality control slip while over-stretching its production equipment in order to hurry a new Kroman razor and blade to market in 1930. In 1932, Gillette apologized for the reduction in blade quality, withdrew the Kroman blade, and introduced the Blue Blade (initially called the Blue Super Blade) as its replacement. Other Gillette introductions during the Depression years were the Brushless Shaving Cream and an electric shaver that was soon discontinued due to modest sales.