Hyderabad-based Goldstone Technologies acquired the film-negative rights of 14 Telugu films produced by Vijaya Vauhini Studios in late November 2007, including "Mayabazar" (1957) and "Missamma", to release digitally re-mastered versions in colour. Although the digitally remastered and colourised version of "Mayabazar" released in January 2010 was commercially successful, Goldstone decided not to remaster the remaining 14 films and said that most of the producers who sold the film-negative rights to TV channels lost control of them. According to Goldstone, ownership and copyright issues were an impediment. However, the colourised version of "Brindavanamadi Andaridi Govindudu Andarivadele" was used in the opening credits of "Brindavanam" (2010).