At heart, VideoSift is a video organization site. Videos are organized by their tags and channels, which an inputted but the submitting user and can be changed and/or amended by senior users of the site. Channels are unlike many other sites, not generated in advance, but created by users when they reach a certain level of membership, diamond or more, which is then sent to the administrators, evaluated and approved/rejected as the case may be. Some channel suggestions have been considered too close to other channels, such as tech, which was too deemed close to science and geek.