Images of Santa Claus were further popularized through Haddon Sundblom's depiction of him for The Coca-Cola Company's Christmas advertising in the 1930s. The popularity of the image spawned urban legends that Santa Claus was invented by The Coca-Cola Company or that Santa wears red and white because they are the colors used to promote the Coca-Cola brand. Coca-Cola's competitor Pepsi-Cola used similar Santa Claus paintings in its advertisements in the 1940s and 1950s. Historically, Coca-Cola was not the first soft drink company to utilize the modern image of Santa Claus in its advertising—White Rock Beverages had already used a red and white Santa to sell mineral water in 1915 and then in advertisements for its ginger ale in 1923. Earlier still, Santa Claus had appeared dressed in red and white and essentially in his current form on several covers of "Puck" magazine in the first few years of the 20th century.