In interviews conducted backstage at the Soundwave Festival in March 2011, Claypool said of the new Primus album "we've recorded it, we just need to polish it", and that the release date "should be around May or so". He also described the new material as being "very reminiscent of "Frizzle Fry"". In May, it was revealed that the album was complete and had been named "Green Naugahyde", though the release date was pushed back to July to avoid the holidays. On June 6, a press release was issued announcing that the album would be released by ATO Records and Prawn Song on September 13, 2011. A second press release was later issued announcing that the album would be released in Europe on September 12. On August 17, the track "Tragedy's a' Comin'" was made available to stream via the "Spin" magazine website, followed by "HOINFODAMAN" on September 1 via the "Rolling Stone" site. On September 8, the TV show "South Park" made the entire album available for streaming to anybody who "likes" their Facebook page, including "Those Damned Blue-Collar Tweekers" as a bonus track.