By the 1890s, she was known as "the London Idol" and adored by her fans. Her father had died in 1888 and two years later she married Walter de Frece, a theatre impresario who owned music halls across Great Britain. Frece became her new manager and also began to write her songs. She toured extensively in Britain and also played the vaudeville circuit in the United States on six separate visits. She had become the highest-earning woman in England. One theatre in the US offered her a salary of $600 per week.