In Latin America, Gillette used a so-called cannibalization strategy by selling the razor in several market segments: along with the heavily advertised Prestobarba, the razor was also sold under different names – such as Permasharp in Mexico and Probak in Brazil – and sold for at least 10 to 15 percent less. The less expensive variants were differentiated from the blue Prestobarba by manufacturing them from yellow plastic, and in addition, they were not advertised. The strategy was successful and later market arrivals were unable to gain a major foothold. Once the approach proved to be a successful one, Gillette's subsidiaries in Russia, Poland, and multiple Asian and Near Eastern markets began utilizing the same strategy.