On television, the show opened with the usual EBU ident and fanfare, followed by a placard of a starry night sky with suspenseful music and the NRK logo in the middle of the card. The "JESC singing girl" would then zoom into the screen on a snowboard with the JESC 2004 logo on the bottom, and trailing behind the board would be stars. The singing girl would then hover towards a rotating disco ball, and as the camera would move closer, the words "JUNIOR EUROVISION SONG CONTEST - LILLEHAMMER 2004" would also start rotating. During this time, a person would start rapping the word "JESC" over and over again, then the placard would give way to a ceiling shot of the arena.