While promoting the album, Bruce and William Dail drove up to a young African American man and Bruce asked him if he liked rap music. The kid, who appeared scared, told him "no". Bruce, still determined, told him that if he knew someone who did, he could "give them this" and threw a cassette copy of "Dog Beats" on the ground. As Bruce and Dail began to drive away, their back windows were shot out and they looked behind them to find that the kid had pulled out a gun and shot out their windows.