In Spring 2005 the AFA launched a boycott of Ford for advertising in gay magazines, donating to gay rights organizations, and sponsoring gay pride celebrations. After meeting with representatives of the group, Ford announced it was curtailing ads in a number of major gay-themed publications, due not by cultural but by "cost-cutting" factors. That statement was contradicted by the AFA, which claimed it had a "good faith agreement" that Ford would cease such ads. Soon afterwards, as a result of a strong outcry from the gay community, Ford backtracked and announced it would continue ads in gay publications, in response to which the AFA denounced Ford for "violating" the agreement, and renewed threats of a boycott. The boycott ended in March 2008.