As the trend moved from rock music of the 1970s and 80's to the electronic music of the 1990s, which had a far greater use of technology and could almost be produced from a bedroom, the need for space and complex analogue recording systems reduced. Rockfield also faced more competition, with many of the main recording labels creating their own residential recording studios, such as Virgin's "The Manor". With the Rockfield company facing dire financial consequences, the Ward brothers decided to split the farm, with Kingsley retaining the Rockfield half, whilst Charles refurbised a semi-derelict manor house on the opposite side of the valley to create Monnow Valley Studio.