In the 1970s and 1980s, Malaysia experienced a period of sustained growth characterised by modernisation, industrialisation, and land development, which resulted in encroachments on Orang Asli land. In response to this encroachment, the Orang Asli mobilised and formed the Peninsular Malaysia Orang Asli Association (POASM), which has given them a stronger voice and greater visibility. Orang Asli are now known as "Orang Kita" ("our people") following the introduction of the "One Malaysia" concept by Najib Razak, who was Prime Minister of Malaysia at the time.