Cromer became a resort in the early 19th century, with some of the rich Norwich banking families making it their summer home. Visitors included the future King Edward VII, who played golf here. The resort's facilities included the late-Victorian Cromer Pier, which is home to the Pavilion Theatre. In 1883 the London journalist Clement Scott went to Cromer and began to write about the area. He named the stretch of coastline, particularly the Overstrand and Sidestrand area, "Poppyland", and the combination of the railway and his writing in the national press brought many visitors. The name "Poppyland" referred to the numerous poppies which grew (and still grow) at the roadside and in meadows.