Around 1968, Baxendale left Odhams for another, better-paying IPC subsidiary — Fleetway Publications. Despite the transfer, Baxendale still needed to earn money from Odhams without disclosing that he was now working for both companies. It must be remembered that Odhams was in rivalry with Fleetway — despite the fact that both publishers were parts of the same Mirror Group. As Baxendale said, "Alf Wallace once made a cry aside to me to illustrate the hostility between Fleetway and Odhams: 'If I were to go across to the Fleetway canteen to have lunch, they would soon order me out'."