It started out as Kute FM on 105.8 MHz FM in February 1998, being partly owned by Western Newspapers. Then on 26 November 1999, it became 107.3 The Eagle, a name similar to two other of UKRD's stations in Guildford and Cambridge. It rebranded in 2001 to Star 107.3 and in January 2004, the frequency moved to 107.2 MHz FM. The station played pop hits mainly from the 1980s and 1990s with a target audience aiming towards female adults between 25–35. It is currently the only Bristol station playing adult contemporary music 24 hours a day.