Wonder appeared in Bud Light commercials that debuted during the Super Bowl in 2013. As part of the "It's only weird if it doesn't work" campaign, which showed superstitious fans acting compulsively in an effort to guide their teams to victory, Wonder appeared as a witch doctor in New Orleans (where the 2013 Super Bowl took place). These fans would perform numerous superstitious acts in order to receive good luck charms from him. The song "Superstition," specifically the beginning instrumental portion before Wonder's vocals kick in, plays throughout these commercials.