In April 2012, KFBI owners Sainte Television Group (aka Sainte Partners II) entered into a local marketing agreement with Bonten Media Group, a New York-based private equity group that owns Northern California ABC and MeTV affiliates KRCR-TV in Redding, California, and KAEF-TV in Eureka, California (the two stations are now owned by the Sinclair Broadcast Group). KFBI and its sister station KMCW were not included in the package. They were being sold to Northwest Broadcasting, owner of KMVU-DT, on July 22, 2013. Upon the sale, the station replaced This TV with Telemundo, thus airing KMCW on channels 14 and 48.2. ThisTV now airs on KOBI-TV channel 5.2 and KMCW now airs Sonlife Broadcasting Network programming.