Not everyone was comfortable with Baju and "Le Décadent", even including some who had been published in its pages. Rival writer Jean Moréas published his Symbolist Manifesto, largely to escape association with the Decadent movement, despite their shared heritage. Moréas and Gustave Kahn, among others, formed rival publications to reinforce the distinction. Paul Verlaine embraced the label at first, applauding it as a brilliant marketing choice by Baju. After seeing his own words exploited and tiring of "Le Décadent" publishing works falsely attributed to Arthur Rimbaud, however, Verlaine came to sour on Baju personally, and he eventually rejected the label, as well.