As of the census of 2010, there were 35,840 people, 15,574 households, and 9,372 families residing in the city. The population density was 929.3 people per square mile (358.9/km). There were 22,771 housing units at an average density of 665.1 per square mile (256.8/km). The racial makeup of the city was 89.5% White, 1.2% Black or African American, 1.1% Native American, 0.8% Asian, 0.1% Pacific Islander, 4.9% from other races, and 2.4% from two or more races. Hispanic or Latino of any race were 14.4% of the population.