Less than 2 months after the shoot of the video, the American cable television network MTV put "Hungry Like the Wolf" into heavy rotation, playing it four times a day. The exposure eventually helped propel the single into the top 5 of the "Billboard" Hot 100, and the "Rio" album into the top 10 of the albums chart. Les Garland, senior executive vice president of MTV, said: "I remember our director of talent and artist relations came running in and said, 'You have got to see this video that’s come in.' Duran Duran were getting zero radio airplay at the time, and MTV wanted to try to break new music. 'Hungry Like the Wolf' was the greatest video I'd ever seen." MTV named "Hungry Like the Wolf" the 15th most-played video of the network, and was 11th on the century-end MTV "100 Greatest Videos Ever Made". "Hungry Like the Wolf" won the Grammy Award for Best Short Form Music Video at the 26th Grammy Awards in February 1984, making it the first video to ever win that award. In 2001, VH1 rated it 31st on the "VH1: 100 Greatest Videos".