For 2009, Zoran reported revenues of $380 million, declining from $439 million in the previous year, with a non-GAAP net loss of $13 million. TV revenues increased by 40% over the previous year on market share growth for DTV in the US, with market share reported to have reached 30%. However, by Q2 2010 the DTV business began to see challenges and the outlook for this business was significantly reduced. Around this time frame the market for DTV and digital camera chips started to suffer from increased competition and a trend towards commoditization, which had earlier affected Zoran's DVD chip business, resulting in reduced average selling prices and reduced profit margins.