Former Mayor of St. Louis and Governor of Missouri David R. Francis, LPEC president, made the appointment and allowed Hayward to travel overseas to promote the fair, especially to women. The fair also had a Board of Lady Managers (BLM) who felt they had jurisdiction over women's activities at the fair and objected to Hayward's appointment without their knowledge. Despite this, Hayward set out for England in 1902. Hayward's most notable contribution to the fair was acquiring gifts Queen Victoria received for her Golden Jubilee and other historical items, including manuscripts from the Vatican. These items were all to be shown in exhibits at the fair.