After franchising his father's hardware stores at age 19, Bricklin founded Subaru of America, Inc. in 1968, founded General Vehicles to manufacture the Bricklin SV-1 (1974-76), imported and marketed Fiat X1/9 and Fiat 124 Sport Spider (1982), imported and marketed under the name "Yugo" the Zastava Koral hatchback from the then-Yugoslavia (1985−92), manufactured and marketed an electric bicycle as the EV Warrior (1982), and contracted to import and distribute vehicles made by the Chinese company Chery (2004). In 2017, at age 78, he promoted a plan to transform high-end car dealers into high-end art dealers, after becoming interested in the business aspect of art.