The station returned to the air in 1980 under a new set of call letters, WRUA, and a new owner, Barua Communications of Monroeville, founded by Dr. Subrata Barua, a local podiatrist of Indian origin, taking control of the station in April 1980. The station operated with a format of MOR music and talk under these same call letters until 1989, when Barua leased the station to another operator (Julco Enterprises), Robert Julian. WRUA took on a new set of call letters, and WXVX (the last three standing for the Roman numerals 15 10, "XV X") was born. The new WXVX, marketed as "X-15" was created as an outlet for progressive and alternative rock after New Kensington-licensed FM station WXXP switched its format from this kind of music to adult contemporary and adopted the slogan "Mix 100.7". An alternative explanation for its creation was that the new Program Director had volunteered at WPTS and WYEP - and was looking to merge the spirits of those stations into the form of a commercial outlet for the market.