In June 2008, the company was the primary source of content delivery services for the online debut of Disney's "Camp Rock." The 24-hour online event saw more than 863,000 total plays for the movie. In January 2009, the company delivered the inauguration of U.S. President Barack Obama to 2.5 million Internet viewers around the world, resulting in more than 9 million simultaneous multimedia streams overall flowing through the company's network. Later that year, in March, the company was the exclusive mobile content delivery provider for CBS' coverage of the 2009 NCAA Tournament. Limelight Networks' technology was used to deliver coverage of the college basketball games to the Apple iPhone.