A phenomenon that, at least for a decade now, seems to settle into the territory is that of immigration by families from northern Europe, especially English and Irish people. These new arrivals usually consist of pensioners, not coming to work, who buy villas in the countryside of San Vito and enjoy the pleasant temperatures all year. This phenomenon, relatively recent in Apulia, is known as "Salentoshire", a playful neologism along the lines of "Chiantishire", which refers to the consolidated British tourism in Tuscany.