Khalifa is open about his use of cannabis, and he has claimed in many interviews that he spends $10,000 a month on cannabis, and also smokes daily. As of early 2014, Khalifa no longer pays for cannabis and is sponsored by The Cookie Company, a medical marijuana dispenser which sells his "Khalifa Kush" (KK) strain, which he partnered with RiverRock Cannabis to create. Also, in 2016 Khalifa was featured in a cooking show with Martha Stewart and Snoop Dogg where weed was the main ingredient.