The focus of PAMF-Mada's initial rural expansion has been small agricultural loans – in 2010, 48 percent of the numbers of loan disbursements were for agriculture. PAMF Madagascar also collaborates with AKF to provide loans to rice farmers organised and trained by AKF in improved cultivation practices. To continue to support its target market, PAMF Madagascar expects small agricultural loans to remain an important share of its lending activity. However, to support growth in agriculture more broadly, increase impact and support sustainability, PAMF Madagascar plans to introduce an agricultural SME product to develop appropriate financial services for other actors and gaps in the rice value chain in particular.