In August 1988, an eventful season for Ince began. In a struggling West Ham side, he shot to national recognition with two stunning goals in a shock 4–1 win over defending league champions Liverpool in the League Cup, and continued to score goals as the Hammers reached the semi-finals while having real trouble finding any form in the League. West Ham lost to Luton Town in the semi-finals and, despite frequent displays of individual brilliance from Ince, were relegated at the end of the season, a disappointment which cost manager John Lyall his job after 15 years at the helm. West Ham's relegation sparked inevitable speculation that Ince would be sold to a First Division club, with Manchester United being among the clubs being linked to Ince's signature.