"Dog Beats" was Psychopathic Records' first release; Bruce wanted the album to be "available everywhere" because people would not expect a local act to be as widely released. This sales method did not turn out as planned, as the album was mostly released locally, and was not purchased by as many stores as Bruce had hoped. The group members took turns going out with unattractive women who worked at Kinkos in exchange for having their fliers promoting the album printed for free. The group promoted the album themselves by putting up the fliers across the city.