Nimoy agreed to return to Spock during one of the early 1970s attempts to create a "Star Trek" film, entitled ', but dropped out after his likeness as Spock was used without permission to advertise Heineken beer. He was persuaded to return to the role of Spock as the lead for the planned "Trek" film titled ' to be directed by Philip Kaufman. When this project was killed in favor of a new television series, ', Nimoy was reportedly just offered only a recurring part by Roddenberry, so refused to appear at all. When the decision was made to turn the TV pilot script into ', director Robert Wise insisted Nimoy to return as the character, which was only accomplished by Jeffrey Katzenberg forcing Paramount to settle the dispute with Nimoy over licensing use of his image. As on the series, Nimoy, calling on method acting training, would often not break character between takes.