Writers and critics have variously described Gorillaz as art pop, alternative rock, hip hop, electronic, trip hop, pop, dark pop, alternative hip hop, rap rock, indie rock, bedroom pop, dance-rock, new wave, funk, worldbeat, and experimental rock. The band's aesthetic and general approach has been described as postmodern. According to "AllMusic" Gorillaz blend Britpop and hip-hop, while "The Guardian" described the band as "a sort of dub/hip-hop/lo-fi indie/world music hybrid". According to "PopMatters", the band's early work foreshadowed "the melding of hip-hop, rock, and electronic elements in pop music" that grew in significance in the next decade.