For the final two weeks of UPN's existence, Fox affiliate WXMI (channel 17) aired "WWE Smackdown" until WWMT-DT2's launch. WXSP joined MyNetworkTV on September 5, while WWMT-DT2 signed on with The CW on September 18. On July 21, 2010, WXSP flash-cut from analog to a digital signal. The call letters were changed to WXSP-CD on August 30. In late-October 2010, LIN TV discontinued the simulcast of WXSP on WOTV-DT2, replacing it with a new digital subchannel network, TheCoolTV (which it discontinued on July 15, 2013). On July 1, 2013, LIN TV ended the simulcast of WXSP on WOOD-DT2, replacing that signal with Bounce TV.