Journalist Bill Moyers reported that PBS had obtained a copy of the "game plan" that was adopted by the industry's trade association, America's Health Insurance Plans which spelled out the industry strategies to "highlight horror stories of government-run systems". Potter explained, "The industry has always tried to make Americans think that government-run systems are the worst thing that could possibly happen to them, that even if you consider that, you're heading down on the slippery slope towards socialism. So they have used scare tactics for years and years and years, to keep that from happening. If there were a broader program like our Medicare program now, it could potentially reduce the profits of these big companies. So that is their biggest concern."