An estimated 67,526 Asian Americans live in Jersey City, constituting 25.4% of the city's population, representing a 15.2% increase from 58,595 Asian Americans enumerated in the 2010 United States Census.India Square, also known as "Little India" or "Little Bombay", home to the highest concentration of Asian Indians in the Western Hemisphere, is a rapidly growing Indian American ethnic enclave in Jersey City. Indian Americans constituted 10.9% of the overall population of Jersey City in 2010, the highest proportion of any major U.S. city. India Square has been home to the largest outdoor Navratri festivities in New Jersey as well as several Hindu temples; while an annual, color-filled spring Holi festival has taken place in Jersey City since 1992, centered upon India Square and attracting significant participation and international media attention. In 2017 there were an estimated 31,578 Indian Americans in Jersey City, representing a 16.5% increase from 27,111 Indian Americans enumerated in the 2010 United States Census.