The British Leyland overall holding company board decided in 1967 there were insufficient funds in the group advertising budget to cope with marketing in North America the Daimler brand as well as Jaguar. This decision was later changed but Vanden Plas is used in North America instead of Daimler on Jaguar's top luxury models. Ownership of the Vanden Plas name stayed with the Rover Group so when Rover was sold Jaguar was obliged to stop using Vanden Plas in the United Kingdom though it continues to do so in America. Within the UK a Daimler Double-Six Vanden Plas became a plain Daimler Double-Six.