A seminar was held in 2011 to design the show's curriculum and educational framework, and was attended by over 80 education and media experts. The seminar, also attended by ABEGS representatives, was sponsored by the GCC Joint Program Production Institution (GCC-JPPI) and Saudi Basic Industries Corporation (SABIC), a manufacturing company based in Riyadh and one of the private corporations that sponsored the new show. The participants took into consideration the educational changes that had occurred in the region in the previous 20 years, including a more diverse and complicated world and a need for more creativity to educate young children. The seminar focused on the education needs of children throughout the Arab world, the possible effects of the show's return, and how to provide educational resources and technology to children in the 21st century. The seminar participants recommended the creation of an advisory council, consisting of education experts and media professionals, as well as expanding to new media forms other than TV, and including important Arab celebrities as guests on the show, all components that the American show used.