Though his record remained below .500, Sakuraba continued to edge his way closer to mid-card status through the rest of the year. Then, in 1995, the UWFi began an interpromotional feud with New Japan Pro-Wrestling. The vast majority of UWF-i workers came out on the losing end of the booking to the larger and more mainstream promotion and Sakuraba was no exception. He was defeated in high-profile bouts to Tokimitsu Ishizawa, Koji Kanemoto and Shinjiro Otani, bringing Sakuraba a new level of exposure to the public. The ring psychology and technical prowess he displayed in the bouts also impressed the management of the UWF-i enough that he was finally pushed towards main event status.