South Korea's principal anti-establishment newspaper, "The Hankyoreh", began publication in May 1988. It was founded by dissident journalists who were purged by the government in the early 1970s or in 1980; many of the paper's reporters and editorial staff left positions on mainstream newspapers to join the new venture. The structure and approach of the paper reflected the founders' view that in the past the South Korean news media had been too easily co-opted by the government. The paper had a human rights department as well as a mass media department to keep an eye on the government's press policy and to critique the ideological and political biases of other newspapers. The paper's nationalism and interest in national reunification were symbolically represented in the logo, which depicted Lake Cheonji at the peak of Baekdu Mountain in North Korea; in the exclusive use of the Korean alphabet; and in the type font in which the paper's name was printed, which dated from a famous Korean publication of the eighteenth century, before the country became divided. The paper was printed horizontally, rather than vertically like other Seoul dailies. In other innovations, The Hankyoreh relied on sales revenues, private contributions, and the sale of stock, rather than advertising from major corporations, in line with its claim to be "the first newspaper in the world truly independent of political power and large capital." The newspaper came under increasing government pressures in 1989.