In 2010, Ayach released his 8th album titled "Gharami", a much-anticipated album which was a shift in the artist's musical genre. The album comprised the hit singles "Effrah Fiki" and "Majnoun/Tal El Sahar", highlighting Ayach's avant-garde persona. Furthermore, the music videos from said albums set a new level on the music filmography scene, and won the artist best music videos at the Murex d'or Awards. The Album as a whole won the artist "Best Art Work" at the 2012 Murex d'Or awards.