The most controversial and widely discussed moment of Super Bowl XXXVIII came during halftime. The show was produced by Viacom's MTV and CBS Sports, and was sponsored by America Online's TopSpeed software for dial-up Internet service. The show was themed supposedly around MTV's Choose or Lose vote campaign, however beyond some flag imagery, Jessica Simpson's declaration that Houston should "Choose to Party!" and a vague call to action for younger persons to vote in a celebrity montage the first minute of the program and an audio outro about choices, the theme was not called out for the remainder of the show.