Later in 1987, Cincinnati-based businessman Carl Lindner, Jr. became Taft's majority stockholder in a hostile takeover and renamed the company Great American Broadcasting (also known as Great American Communications) following a major restructuring of its operations. The new name came from Linder's insurance company, Great American Insurance. The FCC considered this restructuring to be an ownership change, and told Lindner he could not keep both WTVN-TV and WKRC-TV. As a result, Great American spun off WTVN-TV to Anchor Media, a new firm composed of former Taft Broadcasting board members led by Robert Bass. (The two stations have since been reunited under the Sinclair Broadcast Group, with cross-ownership rules having since been relaxed.) Another new company, led by former Taft Broadcasting president Dudley S. Taft Sr., took the Taft Broadcasting name. This new company retained WGHP and later purchases another Philadelphia station, WPHL-TV.