Florence raised public awareness of women who managed household finance. She stated that married women should know something about their husband's work. She agreed to sign on to a pledge to reduce the consumption of sugar when its price became exorbitant. However, she also held some traditional values, such as it being more practical for women to raise families rather than working a regular job. Florence became the president of the Southern Industrial Association, an informal role in an organization that provided education for mountain women. She personally helped a man get a job at a factory after his wife wrote asking for help.