On September 8, 2008, KPDX moved MyNetworkTV programming from 8–10 p.m. to 9–11 p.m., making it one of five MyNetworkTV stations at the time that did not air the network's programming in its normal 8–10 p.m. timeslot (KEVU-LP in Eugene, KRON-TV in San Francisco, KQCA in Sacramento—which has since moved MyNetworkTV programming back to its normal 8–10 p.m. timeslot—and KMYQ (now KZJO) in Seattle were the others). Concurrent with the schedule change and in anticipation of the station's 25th anniversary, KPDX's on-air brand was modified from "PDX 49" to "PDX TV".