Black feminists also voiced the importance of increasing "representation" of black women in television and movies. According to a 2014 study by the University of Southern California, of the 100 top films of that year, "nearly three-quarters of all characters were white", NPR reports, and only 17 of those 100 top movies featured non-white lead or co-lead actors. That number falls further when only looking at non-white women leads, considering only one-third of speaking roles were for women, according to the same study.