In September 1995, Andy Gavin and Taylor Kurosaki took footage from the game and spent two days editing it into a two-minute "preview tape", which would be deliberately leaked to a friend at Sony Computer Entertainment so that the company may view it. Due to management issues at Sony, it would not be until March 1996 that Sony would agree to publish the game, which went into the alpha stage in April 1996. While preparing for the game's demonstration at the Electronic Entertainment Expo, the team decided to finally rename the title character "Crash Bandicoot" (the particular name being credited to Dave Baggett and Taylor Kurosaki), with his surname being based on his canonical species and his first name stemming from the visceral reaction to the character's destruction of boxes ("Dash", "Smash", and "Bash" were other potential names). The name change was contested between Naughty Dog and marketing director Kelly Flaherty, who was discredited in postmortems by Gavin and Rubin.