Shortly following the game's official announcement, "Serious Sam 2" was featured as the cover story for the June 2005 issue of Computer Games Magazine, and was later showcased at E3 in May 2005. Shown at the E3 Expo was the official trailer for the game, and an early build of the game was playable on the show floor. A result of the E3 presentation was a 30-minute video preview of the game featuring gameplay footage while a question and answer session took place between fansite Seriously! owner and director Jason Rodzik and Fernando Melo, the game's producer. In the time following the game's official announcement, 2K Games released a steady trickle of screenshots showcasing the vibrant colors and wide-open spaces that characterized the previous games and helping to build up hype as the game neared release. A demo of the PC version was released on 21 September 2005, and a second demo was released on 17 October 2005.