Following his return, producers placed Bobby in a new story exploring Islamic faith. The character decides to convert after meeting Imran (Reda Elazouar) in prison, who encourages him to make peace with himself and the past. Bobby is subsequently portrayed as exploring his faith while receiving mixed reactions from the community. "EastEnders" worked with the charity Muslim Youth Helpline on the story, and aimed to portray "the positive impact of religion". Sen expressed his delight at tackling the subject and working with the Muslim Youth Helpline. He explained that he wanted to "challenge preconceptions and prejudices" about faith in young people and "demonstrate the positive impact of religion in modern society". Zohra Khaku, the director of the charity, believed that it is "heartening" to see a positive portrayal of Islam in a character amidst a time when the religion is negatively portrayed.