Performing poets-writers and especially performance poets excelled in the ability to put the event of oral literature into the primary social/communicative function for literature. The plurality of the literary performance is under the control of the poet/writer, and the performer never minimizes the participation of the audience members. It is important to remember that performance was the primary distribution method for poetics since tribal times and ancient Greece. As Gorski often states, broadcast and technology surpass books in reaching mass audiences for poetry, and just as writing poetry for print made poetry a completely different artform since the invention of the book, audio "mediums influence the way poets write just as they do painters and sculptors".