An Outcault cartoon from the June 2, 1894, issue of "Judge" featured a big-eared, bald street kid in a gown. Outcault continued to draw the character, who made his debut in the "World" on January 13, 1895. The kid appeared in color for the first time in the May 5 issue in a cartoon titled "At the Circus in Hogan's Alley". Outcault weekly "Hogan's Alley" cartoons appeared from then on in color, starring rambunctious slum kids in the streets, in particular the bald kid, who gained the name Mickey Dugan. In the January 5 episode of "Hogan's Alley", Mickey's gown appeared in bright yellow. He soon became the star of the strip and became known as "The Yellow Kid", and that May the Kid's dialogue began appearing on his yellow gown. The strip's popularity drove up the "World"s circulation and the Kid was widely merchandised. Its level of success drove other papers to publish such strips, and thus the Yellow Kid is seen as a landmark in the development of the comic strip as a mass medium.