A poll conducted by MORI for the BBC in 2005 found that 62 per cent of respondents agreed that multiculturalism made the UK a better place to live, compared to 32 percent who saw it as a threat. Ipsos MORI data from 2008 by contrast, showed that only 30 per cent saw multiculturalism as making the UK a better place to live, with 38 per cent seeing it as a threat. 41 per cent of respondents to the 2008 poll favoured the development of a shared identity over the celebration of diverse values and cultures, with 27 per cent favouring the latter and 30 per cent undecided.