Begley and two other IRA members from the Ardoyne area hijacked a blue Ford Escort and drove it to the fish shop. When they arrived, Begley and Sean Kelly, wearing the white coats and caps of delivery men, entered the shop carrying the bomb. Begley was killed when the bomb exploded prematurely, also killing an off-duty UDA member, Michael Morrison, and eight civilians, including two children. Forensic evidence pointed to Begley holding the five pound bomb, which had an 11-second fuse, above the refrigerated serving counter at the fish shop when it exploded. Kelly was convicted of murder for his part in the Shankill Road bombing.