Paper dolls are cut out of paper, with separate clothes that are usually held onto the dolls by folding tabs. They often reflect contemporary styles, and 19th century ballerina paper dolls were among the earliest celebrity dolls. The 1930s Shirley Temple doll sold millions and was one of the most successful celebrity dolls. Small celluloid Kewpie dolls, based on illustrations by Rose O'Neill, were popular in the early 20th century. Madame Alexander created the first collectible doll based on a licensed character – Scarlett O'Hara from "Gone with the Wind".