On August 8, Rieley sent the band a six-page memo that explained how to stimulate "increased record sales and popularity". At the end of August, the group's latest record "Sunflower" was released as their first album on Reprise Records. It became the worst-selling album in the group's history. Band promoter and co-manager Fred Vail remembered one meeting with the band in which "we were talking about ... "Sunflower" not charting, and they were wondering why. I said to them, 'Listen, this is a phase right now. If you stay the course, your real audience won't forget you. They won't desert you.' But the Beach Boys really didn't believe in themselves." Vail was soon replaced by Rieley, primarily at the instigation of Love and Johnston.