Sellers wrote to the BBC in 1948, and was subsequently auditioned. As a result, he made his television debut on 18 March 1948 in "New To You". His act, largely based on impressions, was well received, and he returned the following week. Frustrated with the slow pace of his career, Sellers telephoned BBC radio producer Roy Speer, pretending to be Kenneth Horne, star of the radio show "Much-Binding-in-the-Marsh". Speer called Sellers a "cheeky young sod" for his efforts, but gave him an audition. This led to his brief appearance on 1 July 1948 on "ShowTime" and subsequently to work on "Ray's a Laugh" with comedian Ted Ray. In October 1948, Sellers was a regular radio performer, appearing in "Starlight Hour", "The Gang Show", "Henry Hall's Guest Night" and "It's Fine To Be Young".