National Efficiency was an attempt to discredit the old-fashioned habits, customs and institutions that put the British at a handicap in competition with the world, especially with Germany, which was seen as the epitome of efficiency. In the early 20th century, "National Efficiency" became a powerful demand — a movement supported by prominent figures across the political spectrum who disparaged sentimental humanitarianism and identified waste as a mistake that could no longer be tolerated. The movement took place in two waves; the first wave from 1899 to 1905 was made urgent by the inefficiencies and failures in the Second Boer War (1899–1902). "Spectator" magazine reported in 1902 there was "a universal outcry for efficiency in all departments of society, in all aspects of life". The two most important themes were technocratic efficiency and managerial efficiency. As White (1899) argued vigorously, the empire needed to be put on a business footing and administered to get better results. The looming threat of Germany, which was widely seen as a much more efficient nation, added urgency after 1902. Politically National Efficiency brought together modernizing Conservatives and Unionists, Liberals who wanted to modernize their party, and Fabians such as George Bernard Shaw and H. G. Wells, along with Beatrice and Sidney Webb, who had outgrown socialism and saw the utopia of a scientifically up-to-date society supervised by experts such as themselves. Churchill in 1908 formed an alliance with the Webbs, announcing the goal of a "National Minimum", covering hours, working conditions, and wages – it was a safety net below which the individual would not be allowed to fall.