Environics Analytics, a geodemographic marketing firm that created 66 different "clusters" of people complete with profiles of how they live, what they think and what they consume, sees a future Hamilton with younger upscale Hamiltonians—who are tech savvy and university educated—choosing to live in the downtown and surrounding areas rather than just visiting intermittently. More two and three-storey townhouses and apartments will be built on downtown lots; small condos will be built on vacant spaces in areas such as Dundas, Ainslie Wood and Westdale to accommodate newly retired seniors; and more retail and commercial zones will be created.