Promoter Vladimir Hryunov won the right to promote Klitschko vs. Povetkin with a purse bid of $23,333,330 and Russian businessman Andrey Ryabinsky putting up the money. Failed bids made were from K2 Promotions ($7,130,000) and Povetkin's promoter Sauerland Event ($6,014,444). It allowed Ryabinsky to dictate the location of the fight and guaranteed the fighters the biggest purses of their careers. Based on being entitled to 75 percent of the winning bid, Klitschko got $17,499,997, while Povetkin received $5,833,333. The Klitschko camp were said to be surprised by the bid. The fight was expected to generate around 100 million viewers in Europe. It was reported that the President of Russia Vladimir Putin was going to attend the fight.