Maintaining the traditional focus on agriculture and western heritage remained a priority for the Calgary Stampede as the city grew into a major financial and oil hub in Western Canada. "Aggie Days", a program designed to introduce urban schoolchildren to agriculture was introduced in 1989 and proved immediately popular. A ten-year expansion plan called Horizon 2000 was released in 1990 detailing plans to grow Stampede Park into a year-round destination for Calgarians; an updated plan was released in 2004. The Calgary Exhibition and Stampede organization dropped the word "exhibition" from its title in 2007, and has since been known simply as the Calgary Stampede. Attendance has plateaued around 1.2 million since 2000, however the Stampede set an attendance record of 1,409,371 while celebrating its centennial anniversary in 2012.