The FC Jeeps were exhibited to Jeep dealers in a closed-circuit telecast on November 29, 1956, and were on display for the public at the December 1956 National Automobile Show in New York City. The FC-150 went on sale at dealer showrooms on December 12, 1956. The initial response to the four-wheel drive FC Jeeps was favorable. Their best sales year came in 1957, when 9,738 trucks were sold. After the introduction of the FC-170 in 1957, FC-150 sales dropped to 1,546 units in 1959, before rebounding to 4,925 in 1960.