The practice existed before Winblad's account. In a January 1982 review of the new IBM Personal Computer, "BYTE" favorably noted that IBM "refused to acknowledge the existence of any product that is not ready to be put on dealers' shelves tomorrow. Although this is frustrating at times, it is a refreshing change from some companies' practice of announcing a product even before its design is finished". When discussing Coleco's delay in releasing the Adam, "Creative Computing" in March 1984 stated that the company "did not invent the common practice of debuting products before they actually exist. In microcomputers, to do so otherwise would be to break with a veritable tradition". After Dyson's article, the word "vaporware" became popular among writers in the personal computer software industry as a way to describe products they believed took too long to be released after their first announcement. "InfoWorld" magazine editor Stewart Alsop helped popularize its use by giving Bill Gates, CEO of Microsoft, with a "Golden Vaporware" award for Microsoft releasing Windows in 1985, 18 months late. Alsop presented it to Gates at a celebration for the release while the song "The Impossible Dream" played in the background.