In 1947, Mason Elliott's son, Newlyn Mason, returned from five years army service and, in the following year, was appointed to the board. During the 1950s the company's turnover rose from £110,000 to £364,000. But the sale of timber sales was contributing such a small proportion of the total output that, in 1954, it was discontinued. However, thirty years later the fact that timber was not supplied by the company was putting it at a competitive disadvantage, so it was resumed.