The music video portrayed Madonna dancing in front of a white background, accompanied by her dancers. After the video was released, Madonna's style and mannerisms became a fashion trend among the younger generation. Scholars noted that in the video, Madonna portrayed herself as narcissistic and an ambiguous character. She referred to herself as the lucky star, unlike the lyrical meaning of the song. Madonna has performed the song in a number of live appearances, most recently at the Rebel Heart Tour (2015–16). It has also been covered by a number of artists.