His own diet was four meals per day, consisting of meat, greens, fruits, and dry wine. The emphasis was on avoiding sugar, saccharine matter, starch, beer, milk and butter. Banting’s pamphlet was popular for years to come, and would be used as a model for modern diets. Initially, he published the booklet at his personal expense. The self-published edition was so popular that he determined to sell it to the general public. Despite the success of the booklet, Banting opted to forego profits from the self-published versions, instead donating the profits to charity.