In 2008 he appeared on the 8th season of the reality TV series "I'm a Celebrity... Get Me Out of Here!" on the British ITV television network. He lived in the Australian bush for 21 days and nights, doing tasks along with fellow campers in order to gain better meals and survive eviction from the show. His politeness and calmness made him popular with the other campers. Out of 12 participants the British public voted him into 3rd place behind 2nd placed Martina Navratilova and winner Joe Swash.