With its wide screen, advanced acoustics and 70mm film capability, the Cinerama Dome remained a favorite for film premieres and "event" showings. But by the late 1990s the motion picture exhibition business began to favor multiplex cinemas, and Pacific Theatres proposed a plan to remodel the Dome as a part of a shopping mall/cinema complex. Historical preservationists were outraged, not wishing to see another great theater turned into a multiplex or destroyed. At the same time, a small contingent of Cinerama enthusiasts had begun resurrecting the three-projector process. They and the preservationists prevailed on Pacific to rethink its plans for the property.