During the 1960s, the book was the single most visible icon in mainland China, even more visible than the image of the Chairman himself. In posters and pictures created by CCP's propaganda artists, nearly every painted character, whether smiling or looking determined, was seen with a copy of the book in his or her hand. After the end of the Cultural Revolution in 1976 and the rise of Deng Xiaoping in 1978, the importance of the book waned considerably, and the glorification of Mao's quotations was considered to be left deviationism and a cult of personality.