By 1890, the North Square area was known as Little Italy. The population of Italian immigrants in the North End grew steadily until reaching its peak, in 1930, of 44,000 (99.9% of the neighborhood's total population). Although many businesses, social clubs, and religious institutions celebrate the neighborhood's Italian heritage, the North End is now increasingly diverse. Both the population of the North End and the percent of that population who are Italian have decreased over the years; as of 2014 the population of the North End was 7,360, of whom 824 (11%) had been born in Italy and an additional 2,772 (38%) were of Italian heritage.