In many of his more witty essays, Dijkstra described a fictional company of which he served as chairman. The company was called Mathematics, Inc., a company that he imagined having commercialized the production of mathematical theorems in the same way that software companies had commercialized the production of computer programs. He invented a number of activities and challenges of Mathematics Inc. and documented them in several papers in the EWD series. The imaginary company had produced a proof of the Riemann Hypothesis but then had great difficulties collecting royalties from mathematicians who had proved results assuming the Riemann Hypothesis. The proof itself was a trade secret. Many of the company's proofs were rushed out the door and then much of the company's effort had to be spent on maintenance. A more successful effort was the Standard Proof for Pythagoras' Theorem, that replaced the more than 100 incompatible existing proofs. Dijkstra described Mathematics Inc. as "the most exciting and most miserable business ever conceived". EWD 443 (1974) describes his fictional company as having over 75 percent of the world's market share.