The chant began to spread during a college basketball game between Michigan State and Wichita State at The Palace of Auburn Hills on December 10, 2005. It started when ousted Lions coach Steve Mariucci was shown on the big screen, prompting a standing ovation for Mariucci and a loud chant of "Fire Millen!" The following night in Los Angeles, in an NBA game between the Detroit Pistons and Los Angeles Clippers, the chant surfaced late in the 4th quarter at the Staples Center. The chant had also been heard during various Detroit Red Wings home and away games, and during a college basketball game between Michigan and UCLA. Former Pistons power forward Rasheed Wallace even took part in the chant during a late timeout in a December 16, 2005 game against the Chicago Bulls. A "Fire Millen" sign was shown in the background of a February 3, 2007 broadcast of ESPN "College GameDay" at the University of Kansas. One large sign with the "Fire Millen" slogan was removed by NCAA officials at the NCAA Division II Football Championship in Florence, Alabama.