When Microsoft announced Multimedia PC (MPC) in November 1990, it suggested to developers that they use the Sound Blaster as it was the only sound card that came close to complying with the MPC standard. The press speculated that Microsoft based the MPC standard on the Sound Blaster's specifications. By 1993 "Computer Gaming World" wondered "why would a gamer" buy a competing AdLib card that was not Sound Blaster-compatible. Creative advertised the Sound Blaster 16 ("the 16-bit sound standard") with the slogan "Get Real", emphasizing its "real 100% Sound Blaster compatibility" and rhetorically asking "why those other manufacturers spend so much time comparing themselves to Sound Blaster".