As well as the signing embargo, Hearts were to be deducted a third of the previous season's points tally which meant the club would start the 2013–2014 season with −15 points. During this period the BDO administrator Trevor Birch pleaded with Hearts fans to purchase season tickets and stated that they needed to sell at least another 3000 season tickets to raise another £800,000 to keep the club running and avoiding liquidation. The fans met this number and took total season ticket sales beyond the 10,000 mark, giving the club more survival time.