KPDX dropped the UPN branding on April 1, 2006, rebranding from "UPN 49" to "PDX 49", and adopted a new logo in the process. This change of branding had been planned before UPN's shutdown was announced, but the timing of the change was convenient for the upcoming affiliation switch. KPDX's move mirrored one implemented at future MyNetworkTV station WDCA in Washington, D.C. (which branded as "DCA 20") in using the last three letters of its callsign as its station branding. KPDX retained this branding following MyNetworkTV's launch, and is one of the few MyNetworkTV affiliates to not adopt the network's "blue TV" logo and/or branding style at any point.