On January 14, 1954, Hudson Motors and Nash-Kelvinator Corporation announced a merger to form American Motors Corporation (AMC). Hudson's prospects as a stand-alone independent marque ended with full consolidation under AMC by May 1954. The newly formed automaker sent letters to all Hudson dealers announcing a deadline for pre-paid orders from customers for the cars assembled in Italy. However, "orphan" branded cars, such as the Nash and Hudson, were shunned by customers and depreciated quickly. Orders for the Italia were almost nonexistent and AMC committed to have only another 15 Italias built.