In August 2016, Michelle Tan was fired from her position as editor in chief while she was on maternity leave. It was announced shortly thereafter that Michele Promaulayko, who was appointed editor in chief of "Cosmopolitan", would also serve as "Seventeen's "editorial director. Starting with their Dec/Jan 2017 issue, the magazine was to start publishing only six issues a year instead of 10, to focus on their online presence to appeal to the Generation Z market. In October 2018, it was announced that Jessica Pels would take over from Promaulayko as editor in chief of "Cosmopolitan", and that Kristin Koch was appointed "Seventeen's" new executive director, overseeing all its content. In November 2018, it was announced that "Seventeen's" print editions would be reduced to special stand-alone issues.