Fitzgerald established the “Larry Fitzgerald First Down Fund” to help kids and their families by funding positive activities for kids during the summer and throughout the year, supporting kids and families in crisis and supporting health-related organizations that work with families. One initiative the “First Down Fund” holds each summer are youth football camps in Arizona and Minnesota. In May 2014, Fitzgerald and Lenovo provided five schools in Minneapolis and four schools in Phoenix Lenovo tablets and equipment to enable the children to gain access to technology. The First Down Fund made a donation to the Minneapolis Park and Recreation to help refurbish a basketball court at Rev Dr. Martin Luther King, Jr Park. The court received new hoops, poles, backboards and benches. He partnered with Riddell to provide new helmets to 1,000 kids in the Minneapolis Parks and Recreation football program.