At the time of the United Kingdom Census 1901, Cruft was living at 325 Holloway Road, N7 with his wife Emma, his father Charles, a boarder named Albert Causfield and a servant named Alice Gregory. He listed his profession as "show promoter". Emma would go on to outlive Charles, she died at the age of 82 on 5 September 1950. At the time of his death, he was living at 12 Highbury Grove, London, N5. His staff included a cook, a chauffeur, two maids and a gardener. Additionally, he owned a country home called Windmill Farm, in Coulsdon, Surrey.