In 1946, a brand new concept of transport was developed in the UK. During World War II, the great potential of landing ships and craft was recognised; if it was possible to drive tanks, guns and lorries directly onto a beach, then theoretically the same landing craft could be used to carry out a similar operation in the civilian commercial market, providing there were reasonable port facilities. From this idea grew the worldwide roll-on/roll-off ferry industry. In the period between the world wars, Lt. Colonel Frank Bustard formed the Atlantic Steam Navigation Company, with a view to cheap transatlantic travel. This never materialised, but he observed trials on Brighton Sands of a LST in 1943 when its peacetime capabilities were obvious.