After several years in commerce, he turned to sports broadcasting, first as a media liaison for the Canadiens and then, starting in 1966, a colour commentator on their radio and television broadcasts, alongside play-by-play announcer Danny Gallivan. From the late 1970s through the early 1980s, he acted as both the colour commentator and studio host for "Hockey Night in Canada" (HNIC) telecasts from Montreal. This meant that he missed the beginnings and ends of periods as he moved from ice level to the broadcast booth and back.