Part of the move included an upgrade from 100 to 1,000 watts, although the station remained on 1100 kHz. KHQ's Spokane debut on October 30, 1925, from the Davenport Hotel, was made with great fanfare. Announcer Frank "Spark Plug" Buhlert told listeners that "The first 500 persons who send telegrams or phone in that they have heard the program will receive a souvenir bag of ore from the world's largest lead mine, the Bunker Hill & Sullivan, at Kellogg, Idaho." The debut broadcast ran from 8 p.m. to midnight, and included assorted speeches and music.