Khalifa performed at Emo's in Austin, Texas in March 2010 as part of the 2010 South by Southwest Music Festival. He appeared on the cover of "XXL" magazine that same month, for the magazine's annual list of Top 10 Freshman, which included Donnis, J. Cole, Pill, Freddie Gibbs, and Fashawn. Wiz Khalifa was named 2010 "Rookie Of The Year" by "The Source", with alongside Rick Ross, "The Man Of The Year". He toured with rapper Yelawolf on a 20-date tour, the Deal Or No Deal Tour. Khalifa released the free mixtape "Kush and Orange Juice" for download on June 14, 2010. Due to Khalifa's devoted grassroots fan base, the mixtape became the No. 1 trending topic on Twitter with the hash tag #kushandorangejuice, and "Kush and Orange Juice download” ranked No. 1 on Google's hot search trends.