The AUDL was founded by Josh Moore and its inaugural season began in April 2012. In 2013 the league was bought by Ultimate Xperience Ventures LLC, a company founded by Rob Lloyd who was serving as VP of Cisco but has since become the CEO of Hyperloop. In 2012 the league began with eight teams, but currently consists of 26 teams in four divisions (East, South, Midwest, and West). Since the league's inaugural season, they have added 24 new teams and had 10 teams fold. Only two of the original eight teams remain in the league (Detroit Mechanix and Indianapolis AlleyCats). Each team plays a total of 14 regular season games on Friday, Saturday, or Sunday during the months of April through July. In late July there are playoffs in each division followed by a championship weekend held the first weekend in August. The AUDL uses the Discraft Ultrastar as the official game disc. The team funding comes from sources similar to those of other professional sports: sales of tickets, merchandise, concessions and sponsorship. In 2014, the league entered an agreement with ESPN to broadcast 18 games per season for a two-year period (with a third year option) on the online streaming service ESPN3. That contract was executed by Fulcrum Media Group.