Sub Verse Music supported the underground hip-hop scene in NYC and to a degree, the larger cities in the US with shows in New York, regularly at The Knitting Factory for instance. The label had a separate entity, called "Subversive Skool", run by Fiona Bloom with Peter Lupoff, that brought underground artists from outside NYC to New York.[https://web.archive.org/web/20071025055920/http://www.thebloomeffect.com/bio.html] Shows were headlined by the "star", usually had another NYC local notable and one or two Sub Verse artists or prospects. It was sponsored by 555 Soul and Eckō Unltd., among others. The label also gave CDs, vinyl, T-shirts, other Sub Verse gear and their time and effort to support causes like hip-hop education (at the Brooklyn Museum), the Hip-Hop Film Festival, and Tolerance.org.