The game and its sequels have created interest in young adults and children in learning how to play a real guitar, and has been considered as a "cultural phenomenon" that has created a significant cultural impact. At the end of 2009, several journalists, including "Wired", G4TV, CNN, the "San Jose Mercury News", the "Toronto Star", "Inc.", "The Guardian", and "Advertising Age", considered "Guitar Hero" to be one of the most influential products of the first decade of the 21st century, attributing it as the spark leading to the growth of the rhythm game market, for boosting music sales for both new and old artists, for introducing more social gaming concepts to the video game market, and, in conjunction with the Wii, for improving interactivity with gaming consoles.