Buffon has been sponsored by German sportswear company Puma during his career, wearing Puma gloves and Puma King football boots, and has appeared in Puma commercials. Buffon has also featured in Pepsi commercials, including an advertisement for the 2002 World Cup in Korea and Japan, where he lined up alongside several other footballers, including David Beckham, Raúl and Roberto Carlos, in taking on a team of sumo players. In 2009, Buffon, an avid poker player and gambler, was hired by PokerStars to endorse their products.