In 1973, Lin Bolen, then Vice President of Daytime Programming at NBC, began eliminating longer-running game shows from the network in an aggressive attempt to bolster ratings among women aged 18 to 34, a desirable demographic to advertisers on daytime programs of that day; "Jeopardy!" had not performed especially strongly among those viewers, despite its overwhelming success among others. Refreshing the daytime lineup became especially imperative to Bolen when CBS launched a surprise success in the soap opera "The Young and the Restless" at 12:00p.m. EST (11:00a.m. CST) in March 1973, drawing away younger audiences in particular. Although "Jeopardy!" continued to produce high ratings in the 12:00 noon time slot (also against the ABC revival of "Password"), Bolen moved the game to 10:30a.m. Eastern (9:30 Central) on January 7, 1974, putting it up against CBS' "The $10,000 Pyramid," to make room for "Jackpot!," a stylish, youth-oriented riddle contest hosted by Geoff Edwards, in "Jeopardy!" former timeslot. Bolen and other NBC executives were surprised, though, when "Jeopardy!" actually beat "Pyramid" for several weeks in February and March, prompting CBS to cancel "Pyramid" for failing to draw, according to packager Bob Stewart (who also produced "Jackpot!"), a 30 share that CBS daytime executives required a show to have in order to stay on its daytime schedule ("Pyramid" returned several weeks later on ABC in an afternoon slot and went on to become one of the most popular games of the 1970s and 1980s). CBS relocated "Gambit" to 10:30a.m. on April 1, which ran about even with "Jeopardy!" in the ratings, with "Gambit" having perhaps a slight lead, due to its more traditional housewife target audience. Remarkably, "Jeopardy!" stayed strong despite losing much of its core audience, who was usually either at work or in classrooms during that hour and thus could not watch the show then.