She was Executive Director of the Office of the Status of Women in the Department of the Prime Minister and Cabinet from 1997 to 1999. In this position, Goward criticised the business community for the "primitive attitudes" that kept women out of senior executive ranks and boardrooms. At the time of her appointment, she was criticised by Anne Summers, a previous Executive Director, and Carmen Lawrence, a prominent female politician, for her perceived inexperience and political connection to the Howard government.