The industrial sector began to increase with the arrival of electric power in 1965 and the participation of the government agency SUDENE in the industrial development of the region. Today industry is the main activity in the city. The factories installed are, among others, the largest factory of condensed milk in the world (Nestlé), one of the three factories of insulin in Latin America (BIOBRAS now Novo Nordisk Produção Farmacêutica do Brasil), a modern textile factory (COTENOR), and the seventh largest cement factory in Brazil (LAFARGE BRASIL)