The music video for "Hungry Like the Wolf" was directed by Russell Mulcahy and filmed in the jungles of Sri Lanka. It evoked the atmosphere of the film "Raiders of the Lost Ark". Although the band initially failed to break into the US market, MTV placed the "Hungry Like the Wolf" video into heavy rotation. Subsequently, the group gained much exposure; the song peaked at the number 3 spot on the "Billboard" Hot 100 in March 1983, and Duran Duran became an international sensation. The video won the first Grammy Award for Best Short Form Music Video in 1984.