Peter Duckworth and Steve Pritchard have been managing the Now! brand since "NOW 17". Mark Goodier has voiced the "Now!" adverts since "Now That's What I Call Music! 21" in 1992, when he worked for BBC Radio 1, with the exception of "Now That's What I Call Music! 95" in 2016. Ashley Abram of Box Music compiled the albums from "Now That's What I Call Music II" in 1984 through to "Now That's What I Call Music! 81" in 2012. Jenny Fisher took over as the compiler beginning with "Now That's What I Call Music! 82".