The threat of relocation dominated talk about the Rams from early in the offseason right up to the moment the move was announced and it had a major effect on the franchise's standing in the market. Average attendance for Rams games at Anaheim Stadium was at an all-time low (an average of 43,312 a game) as ownership negotiated with both Baltimore and St. Louis. Leigh Steinberg organized a group known as “Save the Rams” and attempted to reach out to ownership and strike a deal to keep the team in the Southern California market, however, their efforts proved to be unsuccessful.