How much money Shackleton raised to meet the total costs of the expedition (later estimated by the "Daily Mail" to be around £80,000) is uncertain, since the size of the Stancomb-Wills donation is not known. Money was a constant problem for Shackleton, who as an economy measure halved the funding allocated to the Ross Sea party, a fact which the party's commander Aeneas Mackintosh only discovered when he arrived in Australia to take up his duties. Mackintosh was forced to haggle and plead for money and supplies to make his part of the expedition viable. Shackleton had, however, realised the revenue-earning potential of the expedition. He sold the exclusive newspaper rights to the "Daily Chronicle", and formed the Imperial Trans Antarctic Film Syndicate to take advantage of the film rights.