During the 2008–09 season, an exciting future appeared forthcoming, when television producer and former Lochaber resident, Paul MacDonald, unveiled his vision for the football team. In conjunction with his American Entertainment company, "PMAC Tonight", he planned to create a reality TV series based around the toiling team. The premise was to import some of the best young American talent from college campuses across the USA, in an attempt to take Fort William ""From Worst to First"", in what was envisaged to be the ultimate underdog story. However, after much initial media hype, the project failed to materialise.