Beginning in 1997, Zoran established itself as a leading provider of MPEG-2 technology for DVD and Super Video CD applications. Although, unlike some competitors, the company had not participated in the first major revenue opportunity for high-volume MPEG-decoding chips, the Chinese Video CD player boom of the late 1990s based on MPEG-1 decoding technology, increasing sales of chips for DVD player applications launched Zoran into a period of strong revenue growth and expansion. For several years starting from 2001, Zoran derived a substantial majority of its product revenues from the sale of DVD player chips.