The previous format was changed from numerous music genres and "ad hoc programs" that had poor listening audience into a format of '70s, '80s, '90s and the best in country. Regular shifts across the board were implemented, new image jingles, regional news from 88.9 FM Newsroom plus Macquarie National News cross promotion with Prime 7 Television. The reaction from the audience across the broadcast area was almost immediate and revenue increased from sponsors following the stations aggressive marketing plus funds on hand allowed a complete overhaul of new digital production studios, to meet growing sponsor needs, upgrades of main studio, new formats and computer program schedules and utilising the Maximation and MusicMaster broadcast systems. An upgrade of the transmission tower, antenna array and a new and more powerful transmitters to allow the station to now broadcast clearly to its broadcast licensed area.