It has long been popular in the United Kingdom and Canada as a children's snack. The cheese has also been a constant, but hardly popular, product in the United States for a number of years. However, demand for the triangular wedges has increased significantly recently, since the light version of the product was suggested as a viable menu item to followers of the South Beach Diet. The question asked by the French, ""Pourquoi La Vache Qui Rit rit?"" ("Why is The Laughing Cow laughing?") has become synonymous with the product.