The new century has brought about a shift in thinking away from "traditional" feminism. Third-wave feminism claimed the need for more intersectionality in feminist activism and the inclusion of black and other ethnic minority women. Moreover, the advancement of technology fostered the development of a new digital feminism. This online activism involved the use of Facebook, Twitter, Instagram, YouTube, Tumblr, and other forms of social media to discuss gender equality and social justice. According to NOW Toronto, the internet created a "call-out" culture, in which sexism or misogyny can be called out and challenged immediately with relative ease.