In the late 19th century, the banana business caught the attention of big North American banana companies, such as the Vaccaro Brothers' Standard Fruit Company from New Orleans. This new economic activity attracted national and international immigrantworkers to La Ceiba. The current neighbourhood known as Barrio Inglés was the first recognised neighbourhood in the city. It was so named after the many English-speaking people living in the barrio. At that point the main thoroughfare of La Ceiba was present-day Avenida La Republica, where the train tracks were laid. The rail line was built by the Standard Fruit Company (now Standard Fruit de Honduras, a Dole subsidiary) for transport of its commodity to ships at the port from the banana plantations. This company was largely responsible for the early growth of the city.