The distributor of First Run Features saw Sherman's March at the IFP (the "Independent Feature Project") in New York and immediately said he'd take it. I wanted to shop around a bit, because it's a very small company and I wanted to see what else was available. I got turned down by every other middle range distributor. I didn't even bother to go to the studios or the major distribution outlets. First Run Features was the only company willing to take a chance on it and, in fact, it did terrifically well. According to their statistics, until "Strangers in Good Company" came along it was their top grossing film. It's supposed to be the tenth highest grossing feature documentary of all time. Isn't that incredible? I could never have imagined it being that kind of a film.