In 2015, together with Timon Afinsky, Vodianova co-founded the digital app Elbi, which allows people to donate money with a "Love Button", create content, send messages, and vote for charitable purposes. The app was promoted by the Clinton Global Initiative Commitment in 2016 and supported by Joanna Shields, Bebo co-founder Michael Birch, Wikipedia founder Jimmy Wales, Huffington Post co-founder Arianna Huffington, Mind Candy founder Acton Smith, designer Diane von Furstenberg, co-founder of Lastminute.com and Made.com Brent Hoberman, as well as the founder and CEO of Illumination Entertainment, Chris Meledandri.