Toy advertisements are aimed at three target audiences: children, adults (especially close relatives such as parents or grandparents), and toy retailers. Different message and media strategies are used for each target group. To gain the attention of children, advertising messages might focus on products are often brightly coloured, fast moving designs; or associations with heroic characters from film, TV, or books. Packaging can enhance the attractiveness of a toy. When advertising toys to adults, the educational benefits to the child are often promoted. When promoting toys to retailers, the ability of a product range to generate store traffic and profits is likely to be mentioned.