In retrospect, it can be seen that Steven Spielberg's "Jaws" (1975) and George Lucas's "Star Wars" (1977) marked the beginning of the end for the New Hollywood. With their unprecedented box-office successes, these movies jump-started Hollywood's blockbuster mentality, giving studios a new paradigm as to how to make money in this changing commercial landscape. The focus on high-concept premises, with greater concentration on tie-in merchandise (such as toys), spin-offs into other media (such as soundtracks), and the use of sequels (which had been made more respectable by Coppola's "The Godfather Part II"), all showed the studios how to make money in the new environment.