The episode was written by Patrick Meighan and directed by John Holmquist. It received mixed reviews from critics for its storyline and many cultural references, in addition to receiving both praise and criticism from conservative news outlets. According to Nielsen ratings, it was viewed in 7.94 million homes in its original airing. As well as Limbaugh, the episode featured guest performances by Gary Cole, Christine Lakin, Phil LaMarr, Shelley Long, Nana Visitor and Rainn Wilson, along with several recurring guest voice actors for the series. "Excellence in Broadcasting" was released on DVD along with three other episodes from the season on December 13, 2011.