For the design and its execution, Shibe hired William Steele and Sons. Their engineering staff had worked with the new technology of steel-reinforced concrete, and designed and built the city's first skyscraper, the Witherspoon Building at Walnut and Juniper Streets. The Steele design for the Shibe façade was in the ornate French Renaissance style, including arches, vaultings, and Ionic pilasters. The grandstand walls were to be of red brick and terra cotta and featured elaborate decorative friezes with baseball motifs, while cartouches framed the Athletics' "A" logo at regular intervals above the entrances. The souvenir program on Opening Day called it "a fetching combination of color." Gabled dormer windows on the upper deck's copper-trimmed green-slate mansard roof looked out over the streets below. Presiding over all were terra cotta busts of Shibe and Mack above the main entrances on Lehigh and 21st.