Madhavayapalem (Madapollam) is celebrated as one of the earliest places where the English established a factory and was famous for its trade in cloth. According to Alexander Hamilton's "A New Account of the East Indies" (1727): "Next to Matchulipatam (Machilipatnam) is Narsipore, where the English had a Factory for long Cloth, for the Use of their Factory of Matchulipatam, when they manufactured Chintz there. It also affords good Teak Timber for building, and has a fine deep River, but a dangerous Bar, which makes it little frequented."