What is now the A23 became an arterial route following the construction of Westminster Bridge in 1750 and the consequent improvement of roads leading to the bridge south of the river by the turnpike trusts. The increase in population of Brighton in the late eighteenth century, which transformed it from a small fishing village to a large seaside resort, enhanced the importance of this road, as did the residence there of George IV, as Prince of Wales, who made Brighton a place of fashion.