Jones is a Corporate Ambassador for the Cancer Research UK Corporate Ambassadors. He is President of the Diversity Works initiative – a programme led by the disability organisation Scope, a Diamond Ambassador for Mencap's WorkRight initiative, designed to spread the message of equality for disabled people, a Vice-President of Birmingham Hospice, and a Patron of Lifecycle UK, Ladies Fighting Breast Cancer and Get A-Head, the cancer charity fighting head and neck diseases. He is an active supporter of Ovarian Cancer Action, the Royal Navy's Royal Marine Charity, the Royal Shakespeare Company, the City of Birmingham Symphony Orchestra. He is the Patron of the Thomas Edington Scholarship of the University of Western Australia in Perth.