In 1974, the French Société Bic introduced the world's first disposable razor. The razor was first brought to the market in Greece, where it sold well, after which it was introduced to Italy and many other European countries. Gillette hurried to develop their own disposable before Bic could bring their razor to the United States. Gillette designed a single-blade razor similar to Bic's but soon abandoned the concept in favor of a razor that was essentially a Trac II cartridge molded into a blue plastic handle. Gillette introduced this disposable as the Good News in 1976, about a year before Bic's razor reached the United States, and managed to establish market leadership once Bic and other competitors came to market. Good News was released under various names in Europe and was equally and sometimes even more successful than Bic's razor. Gillette quickly brought its razor to markets Bic hadn't yet reached, such as Latin America where the razor was known as Prestobarba.