Gorillaz has presented itself live in a variety of different ways throughout the band's history, such as hiding the live band from the audience's view in the early years of the project, projecting animated band members on stage via computer graphics and traditional live touring featuring a fully visible live band. The band have sold over 24 million records worldwide and are cited by "Guinness World Records" as the world's "Most Successful Virtual Band". They have won a Grammy Award, two MTV Video Music Awards, an NME Award and three MTV Europe Music Awards. They have also been nominated for 11 Brit Awards and won Best British Group at the 2018 Brit Awards.