In 2010, it was announced that "Aftonbladet" would produce and distribute a podcast hosted by Filip and Fredrik, a podcast that was to become one of the largest Swedish podcasts on iTunes. The first season started in summer 2010 and lasted for no more than five episodes. The podcasts were recorded while Filip and Fredrik were driving around Stockholm as well as the Swedish countryside on their way to various locations. The content of the first season existed mainly in a bunch of phone calls made by Filip and Fredrik to a number of Swedish celebrities as well as a few discussions and observations about current events and more.