Throughout the 1970s, Bakker built a headquarters for their ministry in the Carolinas called Heritage Village. Over time, the Bakkers expanded the ministry to include the Heritage USA amusement park in Fort Mill, South Carolina. Heritage USA became the third-most-successful theme park in the US at the time. Viewer contributions were estimated to exceed $1 million a week, with proceeds to expand the theme park and "The PTL Club" mission. Bakker responded to inquiries about his use of mass media by saying: "I believe that if Jesus were alive today, he would be on TV".