The advertisement was notable for the use of digital editing to seamlessly merge a number of tracking shots, including the final transition from a sky camera to a helicopter shot. Ray Gardner later won the ITV "Best Actor In A Commercial" award for his performance. The commercial was voted the Best Long Commercial (1956–2001), by the United Kingdom's Film4 television channel in June 2007. The song that appeared in the advertisement, "Don't You Want Me" by Felix, was rereleased with Tango branding.