Schulz hated the title "Peanuts", which remained a source of irritation to him throughout his life. He accused the production manager at UFS of not having even seen the comic strip before giving it a title, and said that the title would only make sense if there was a character named "Peanuts". On the day it was syndicated, Schulz's friend visited a news stand in uptown Minneapolis and asked if there were any newspapers that carried "Peanuts", to which the newsdealer replied, "no, and we don't have any with popcorn either"; this event confirmed his fears concerning the title. Whenever Schulz was asked what he did for a living, he would evade mentioning the title and say "I draw that comic strip with Snoopy in it, Charlie Brown and his dog". In 1997 Schulz said that he had discussed changing the title to "Charlie Brown" on multiple occasions in the past, but found that it would ultimately cause problems with licensees who already incorporated the existing title into their products, with unnecessary expenses involved for all downstream licensees to change it.