The presence of the river, the 'soft' water and permission for abstraction, encouraged an American company, 'Curity' to set up business in the village in the early 60's for the purposes of bleaching and processing imported raw cotton wool from the US into various products such as cotton wool balls, and rolls of perfectly white cotton for other companies to make such products as tampons and other medical/surgical products. Despite being in operation for about 40 years, the softness of the water and minimal 'ion exchange' meant that the 'Steambloc' boilers needed no treatment or aggressive cleaning.