The PPP also led very strong protests, street demonstrations, and riots against the Ayub Khan's administration when the prices of food consumer products such as sugar, tea, and wheat, hiked up and eventually people widely disapproved of Ayub Khan by chanting slogans and employing insults on referring to Ayub in 1969. On the streets of major cities of West Pakistan, there were massive wall chalking that were identified as derogatory and pejorative terms employed on Ayub and his image that made headlines in the print and electronic media. Ayub Khan, himself, was shocked when hearing the young protesters and college students in West had been referring him to as "Dog". According to the "Dawn" editorial in 2014, it was first time in the history when the derogatory language was used against country's politicians.