Following a brief feud with Bad News Brown in the summer of 1990, Roberts feuded with Rick "The Model" Martel throughout late 1990 into early 1991, after Martel (kayfabe) blinded Roberts by spraying his cologne "Arrogance" into his eyes. Roberts went so far as to wear white contact lenses to "prove" his blindness. After several months, the feud culminated in a match at WrestleMania VII, in which both contestants were blindfolded (though both Roberts and Martel did later confess to having some limited vision due to the lights in the Los Angeles Memorial Sports Arena). The bout ended after Roberts was able to "locate" Martel and deliver a DDT.