This card is designed for the DIY market; it addresses many problems which the previous 7900 GX2 had suffered from, such as noise, size, power consumption, and price. The 7950 GX2 requires only a single PCIe power connector, in contrast to the twin-connectors of its predecessor; technically, this is understandable, as there is no need for a ring bus configuration – frames need only be passed on to the primary GPU. It is much shorter, fitting easily in the same space as a 7900 GTX. Lesser board layout and the removal of cooling vents on the bracket have greatly reduced temperatures, allowing the fans to run at a lower speed, thereby lowering noise. As of September 2006, the board can be found for $299, half the cost of a 7900 GX2.