On June 3, 2010, United Media sold all its Peanuts-related assets, including its strips and branding, to a new company, Peanuts Worldwide LLC, a joint venture of the Iconix Brand Group (which owned 80 percent) and Charles M. Schulz Creative Associates (20 percent). In addition, United Media sold its United Media Licensing arm, which represents licensing for its other properties, to Peanuts Worldwide. United Feature Syndicate continued to syndicate the strip, until February 27, 2011, when Universal Uclick took over syndication, ending United Media's 60-plus-year stewardship of Peanuts.