The town's name has brought some attention that has helped it become a tourist attraction. In the "Star Trek" television and feature film series it is the name of the homeworld of Mr. Spock and his fellow Vulcans. Capitalizing on this coincidence, the town has built a "Star Trek"–themed tourist station (the Tourism and Trek Station), which provides tourist information, displays "Star Trek" memorabilia, provides unique photo opportunities, and allows visitors to participate in "The Vulcan Space Adventure" virtual reality game. Nearby, a replica of the starship "Enterprise" from "" has been mounted on a pedestal which includes writing from "Star Trek" alien languages such as Klingon.