In 2015, Li & Fung entered into a joint venture with two department store operators in China, Beijing Wangfujing Department Store Group Co Ltd and Shanghai Bailian, with the aim of setting up as many as 300 stores and developing its own private labels. Four years after the joint venture was announced, of the planned 300 stores, under 5 stores were opened and the sun finally set permanently without fanfare on this venture in 2019. As with all its other failed ventures, no public announcement was made regarding the collapse of this venture.