In 2010, she performed at "Konsert Bagaikan Sakti" which was held in Esplanade – Theatres on the Bay, Singapore alongside Malaysian producer-composer-songwriter, M. Nasir which also was broadcast live through Astro Box Office Events (Channel 955) on 1 January, and the repeat show from 2nd till 10 January. Her own company, Siti Nurhaliza Productions (M) Sdn. Bhd. has also produced a concert for two Malaysian award-winning artists, Faizal Tahir and Aizat entitled "Konsert Satu Suara" which was accompanied by Simfoni Orkestra Kebangsaan (National Orchestra Symphony) on 12 February until 14th at Istana Budaya. On 25 March, she received her first award of the year, "Anugerah Artis Contoh HIP TV 2009" (HIP TV Role Model Artist Award 2009) defeating four other candidates based on votes from viewers through short message service (SMS). On 30 March, she launched her own beauty and cosmetic products under the name SimplySiti. The products underwent research and development in Korea, and are incorporated with Nanotechnology before receiving approval of Halal status by JAKIM. 6 days later, she received her 13th consecutive award of "Penyanyi Wanita Paling Popular 2009" (Most Popular Female Singer 2009) and the overall category award, "Bintang Paling Popular 2009" (Most Popular Artist of 2009) from Anugerah Bintang Popular Bintang Harian 2009 with votes from over 225 300 votes from the readers of Berita Harian. The latter one is her seventh time winning the same accolade.