KYTX was the center of a reality series on Fox titled "Anchorwoman", which filmed at the station's Tyler studios during the spring of 2007. The series starred Lauren Jones (a former beauty pageant winner, "The Price Is Right" model and featured WWE Diva), who trained to become an anchor at the station. Billboards promoting the program, showing Jones posing provocatively alongside the caption "She's coming," caused controversy across East Texas. The station's participation in the program received attention from many national news outlets including Fox News and "Good Morning America", who did stories on the filming of the series.