"Booze Cruise" was written by Greg Daniels, making it his fourth writing credit, and his second season two credit, after "Halloween" earlier in the year. The episode was directed by Ken Kwapis, making it his sixth directing credit for the series. Daniels referred to this episode as "our Scranton version of James Cameron's "Titanic"." The idea came from B. J. Novak because a friend of his went on a booze cruise. Novak told Daniels about the trip, and Daniels then proceeded to write an episode about it.