The area is associated with the development of the British electronic music scene. As well as the Custard Factory, Digbeth is home to the O2 Institute which was a prominent venue during the early days of the rave music scene and underwent a revival in 1998 when superclub Godskitchen began to promote a weekly event there. Godskitchen is now based at its own venue, AIR (formerly CODE). All three venues are within a stone's throw of each other. The town was also the home of the Gigbeth festival.