On the first tour date, at the Odeon in Cheltenham, the volume of sound from the screaming crowds was so great that the Beatles' amplification equipment proved unequal to it – the band members could not hear themselves speaking, singing or playing. The next day, the "Daily Mirror" carried the headline "BEATLEMANIA! It's happening everywhere ... even in sedate Cheltenham". "The Daily Telegraph" published a disapproving article in which Beatlemania and the scenes of adulation were likened to Hitler's Nuremberg Rallies. Adults, who had been accustomed to wartime deprivation in their youth, expressed concerns at the frenzied reaction given to pop groups such as the Beatles. Alternatively, a Church of England clergyman remarked that a Beatles version of the Christmas carol "O Come, All Ye Faithful", sung as "O Come, All Ye Faithful Yeah Yeah Yeah", might restore the popularity and relevance of the church in Britain.