In early 1975, the SEC adopted a rule against artificial noisemakers that made it illegal to ring a cowbell during games; an official complaint by Auburn coach Shug Jordan, whose disapproval of the tradition went back several years, after the Tigers narrow 1974 win over the Bulldogs was largely responsible for the decision. At one point during the game, Jordan instructed his quarterback not to run a play in protest of officials refusing to quiet the crowd. Jordan's dislike for the cowbells inspired Alabama to attempt to purchase 1,000 cowbells from Mississippi State for Alabama fans to take to the Iron Bowl; MSU declined the offer. University of Texas fans also attempted to annoy Jordan with cowbells during the 1974 Gator Bowl. Shortly after the ban was enacted, Mississippi State officials considered other items and devices to replace the cowbells. In 1981, a Mississippi State faculty member filed a suit against Auburn University and the Southeastern Conference that sought to have the rule declared unconstitutional after his cowbell was confiscated at the 1981 AU-MSU game at Jordan–Hare Stadium. Despite creative efforts by MSU fans to circumvent the ruling and continue the tradition, the ban was in effect until 2010.