Throughout the American leg of the tour, commercials were played on large concert screens before the shows and during intermissions. It was the first time advertising had been used in pop concerts and was met with mixed reactions in the music industry. Garcia wrote that the adverts were a "strange note" in a show that otherwise "delivered what it promised". He also criticised the group's performance of "Move Over", their Pepsi advert song, saying that the "rampant, near-subliminal Pepsi imagery on the video screen, seemed a tad too mercenary for even this ultracommercial setting." On the other hand, tour promoter John Scher acknowledged that, "he cost of touring has become somewhat obscene. If it allows corporate sponsors to put more money into the entertainment world and allows us to see more shows, it's positive." By opening up a whole new source of revenue, industry experts predicted more acts would follow the Spice Girls' lead.