After the Second World War, the company was rebuilt: in 1954 it entered the "A & O"-chain. With "Handels- und Fruchthof Heilbronn GmbH" the first regional warehouse was opened in northern Wurttemberg. In 1964, the company expanded its range of products by opening a meat department. In 1968 the first "Handelshof" discount store was opened in Backnang, and in 1977 at the same place a hypermarket of the same name was established. After the death of Joseph Schwarz in 1977 his son Dieter Schwarz took over the management of the company.