For Thomas Elliott the 1860s and 1870s would have been a period of consolidation. He no longer needed to advertise regularly. A few small classified advertisements appeared from time to time but no large display advertisements were placed. Also there were occasional advertisements for the sale or let of houses, sometimes inserted by John. In 1871, Thomas Elliott's firm had over 30 employees including his sons, Frank and Walter. At about same time, in partnership with Henry Vincent, he acquired a Southampton brewery along with four Public houses.