Meanwhile, in 1922, Sidney Mitchel of Electric Bond and Share Company (EBASCO), a subsidiary of General Electric, had merged several competing electric utilities in New Orleans into New Orleans Public Service, an EBASCO subsidiary. Mitchel began turning his attention to other territories, and eventually began competing with Couch. The two men ultimately merged their resources. In 1925, Electric Power and Light Corporation, an EBASCO subsidiary headquartered in New Orleans, was formed with Couch as its president. It was the parent company for Arkansas Power and Light, Louisiana Power and Light, Mississippi Power and Light and New Orleans Public Service.