Cuse says he wanted to use other media to tell stories that would never make it onto the network show. Cuse and Lindelof created the first alternative reality game (ARG) that connected as a narrative into a network TV show. Cuse believes this ARG redefined the way in which the internet and a TV show could be integrated, and broke new ground in how a TV show could be marketed. "Lost" was also the first TV network series show to create original content for mobile phones. Their last ARG, "Dharma Wants You"‚ won an Emmy in 2009 for Creative Achievement in Interactive Media.