Flaming or roasting is the online act of posting insults, often laced with profanity or other offensive language on social networking sites. This term should not be confused with the term trolling, which is the act of someone going online, or in person, and causing discord. Flaming emerged from the anonymity that Internet forums provide cover for users to act more aggressively. Anonymity can lead to disinhibition, which results in the swearing, offensive, and hostile language characteristic of flaming. Lack of social cues, less accountability of face-to-face communications, textual mediation and deindividualization are also likely factors. Deliberate flaming is carried out by individuals known as flamers, which are specifically motivated to incite flaming. These users specialize in flaming and target specific aspects of a controversial conversation.