The ‘exodus’ of the motor traders brought in the land developers. During the 60s and 70s, North Bridge Road and High Street were known as the prime dining and shopping areas in Singapore, accommodating many well-known retail stalwarts, e.g. Metro, Takral and Majeed Textiles. On the other hand, at that time, Orchard Road was 'a leafy street lined with double-story shophouses'. Mr. Ng Teng Fong, the founder of Far East Organization, foresaw the shifting taste for better shopping and dining choice and envisioned the need for a 'vibrant main shopping street' in Singapore. Thus, Far East Organization became the first to venture into the development of Orchard Road, starting off with Far East Shopping Centre in 1974, followed by Lucky Plaza in 1977.