The city was settled in 1861 as a cotton mission, earning it the nickname "Dixie". While the crop never became a successful commodity, the area steadily grew in population. Between 2000 and 2005, St. George emerged as the fastest growing metropolitan area in the United States. Today, the St. George region is well known for its year-round outdoor recreation and proximity to several state parks, Zion National Park and The Grand Canyon. Dixie State University is located in St. George and is an NCAA Division I institution.