Assortative mating has reproductive consequences. Positive assortative mating increases genetic relatedness within a family, whereas negative assortative mating accomplishes the opposite effect. Either strategy may be employed by the individuals of a species depending upon which strategy maximizes fitness and enables the individuals to maximally pass on their genes to the next generation. For instance, in the case of eastern bluebirds, assortative mating for territorial aggression increases the probability of the parents obtaining and securing a nest site for their offspring. This in turn increases the likelihood of survival of the offspring and consequently fitness of the individuals. In birds whose coloration represents well being and fecundity of the bird, positive assortative mating for color increases the chances of genes being passed on and of the offspring being in good condition. Also, positive assortative mating for behavioral traits allows for more efficient communication between the individuals and they can cooperate better to raise their offspring.