Subscribers to the separate premium film service The Movie Channel, which is also owned by ViacomCBS, do not necessarily have to subscribe to Showtime in order to receive TMC; both The Movie Channel and co-owned fellow movie service Flix are typically sold together in a package (although in the case of Flix, this depends on whether that channel is carried on a particular television provider), though DirecTV and Dish Network alternately sell TMC through a separate film tier. From 1999 to 2005, the package encompassing Showtime and its sister networks was marketed as “Showtime Unlimited”; the broader tier sometimes included the Sundance Channel (now SundanceTV) during this period, by way of the stake Showtime Networks held in the network from its 1996 inception until Sundance's 2008 purchase by Rainbow Media.