The wine is marketed to be drunk in November, only a few months after the grapes were on the vines - logistics to ship so much wine in such a short amount of time are a significant challenge. Means of transport have included elephant, Concorde, balloon, rickshaw, helicopter, private jet, military jet, and 747. Multiple air shipping companies even have online articles about how they arrange the nouveau air shipments, and the announcement of when the nouveau may be released from the EU are an annual headline.