Before Vauxhall earned its reputation as a gay village, it was regarded among the underground gay club scene as the place to go to avoid the more commercial nights elsewhere in central London. However, the market has become more and more lucrative with the arrival of more venues and more nights, and Vauxhall has been criticised as becoming increasingly commercial, diluting its once underground appeal. The demise of other club venues in London, such as Turnmills, the Astoria and The Fridge, have led to the gay club scene to become more centralised in Vauxhall, turning it into an alternative destination from Soho for gay people to socialise. Vauxhall has also become colloquially known as "Voho" (a portmanteau of the names Vauxhall and Soho) within the gay community, due to the emergence of Vauxhall as a gay village after Soho.