On November 11, 1999, Fox and sister cable channel FX were awarded rights to the NASCAR Winston Cup Series and Busch Series as part of NASCAR's first centralized television rights deal, beginning in the 2001 season. The contract covered the first half of the season, with the second half of the season being aired by NBC and TNT. Rights to the Daytona 500 and Pepsi 400 alternated annually, with Fox airing the 500 in odd-numbered years, and the 400 in even-numbered years. Fox's first telecast was the 2001 Daytona 500—an event that would be marred by a final-lap crash that resulted in the death of Dale Earnhardt. Later that year, Fox acquired the motorsports cable network Speedvision, and rebranded it in February 2002 as Speed Channel. Fox intended to use the network as an outlet for ancillary NASCAR content. In September 2002, Speed Channel bought out ESPN's contract to televise the NASCAR Craftsman Truck Series.