Long used by native peoples, wild camu camu fruit is harvested directly into canoes. The fruit has only recently come into large-scale cultivation and sale to the world market, with Japan being the major buyer. The tree is relatively easy to cultivate within certain growing conditions. It survives best in hot, damp, tropical climates, but will grow in the subtropics, surviving temperatures down to just above freezing. It requires copious water. Fair trade is present in low-land production from the Association of Camu Camu Producers of the Peruvian Amazon.