"Cinderella" was released on VHS and Laserdisc on October 4, 1988 as part of the Walt Disney Classics collection. The release had a promotion with a free lithograph reproduction for those who pre-ordered the video before its release date. Disney had initially shipped 4.3 million VHS copies to retailers, but due to strong consumer demand, more than seven million copies were shipped. At the time of its initial home video release, it was the best-selling VHS title until it was overtaken by "E.T. the Extra-Terrestrial". The VHS release was placed into moratorium on April 30, 1989, with copies sold and having grossed in sales revenue.