The scene was inspired by real-life Super Bowl commercials in which, according to Scully, "you don't know what the product is" because there is "so much going on" in Super Bowl commercials. It was also based on the music video for the American rock band ZZ Top's 1983 song "Legs". Although they had come up with the commercial's premise, they were not sure of what its tagline would be. Eventually, Martin, one of the episode writers, suggested "The Catholic Church... we've made a few changes." It got the biggest laugh from the other writers and was subsequently included in the episode.