Simmons announced the launch of his new website, "The Ringer", on February 17, 2016. The site was to be run as part of his venture, the Bill Simmons Media Group, that was launched in the fall of 2015. The media group includes several podcasts focusing on different aspects of sports, pop culture, and technology today, and features writers on "The Ringer" website as hosts of these podcasts. The website also hired a number of staffers who formerly worked with Simmons at Grantland. "The Ringer" went live on June 1, 2016.