Over the course of his public service career, which began in 1998 with his first-time candidacy for President of the Republic, Noboa has been the object of multiple denunciations and labor- and tax- related allegations, as well as political and personal, ideological attacks, by what he describes as powerful and influential political and commercial adversaries from within the country who wish to do him harm via a permanent smear campaign aimed at denigrating his honor and that of his family, thereby evading his fight against corruption on behalf of the poor and undermining his aim to transform Ecuador into a developed country.