Despite its academic reputation "InfoWorld" stated in 1989, "Until recently, Unix conjured up visions of long-haired bearded technoids stuck in the bowels of an R&D lab, coding software until the wee hours of the morning" the increasing power of microcomputers in the late 1980s, and in particular the introduction of the 32-bit Intel 80386, caused Unix to "explode" in popularity for business applications; Xenix, 386/ix, and other Unix systems for the PC-compatible market competed with OS/2 in terms of networking, multiuser support, multitasking, and MS-DOS compatibility. The beginning in 1984 of the annual Unix Expo trade show in New York reflected the growing commercial presence of Unix.