In the 1920s the recording company began to lag in technical innovation, and also failed to attract recording stars of the same quality as its rivals Victor and Columbia. An attempt to market a long playing record in 1926 did not succeed, and the company did not begin recording electrically (with condenser microphones) until mid-1927, two years after the rest of the industry had adopted the process. In 1928 the company finally moved into radio with the purchase of the Splitdorf Radio Corp.