As of November 2016, there were about 20,000 active liquor licenses in Pennsylvania. Restaurants and food operations that are licensed to serve or sell drinks in Pennsylvania must purchase their liquor from the PLCB, which operates more than 600 Fine Wine & Good Spirits stores (originally branded simply as a "State Store," then "PA Wine & Spirits" stores before a rebranding project started in 2010) statewide and an e-commerce site. If a wine or spirit is not on the list of registered brands, then it cannot be bought or sold in Pennsylvania.