This gradual expansion of breeds led to the creation of the first show to be named after Cruft was in 1891, when "Cruft's Greatest Dog Show" was held at the Royal Agricultural Hall, Islington, with part of the deal to hold the show at that location was to restrict the venue to only allowing Cruft to run dog shows at the location. He designed the logo himself, the head of a Saint Bernard surrounded by a collar with a crown on top. He introduced a system where competitors would pay to enter their dogs, and make additional payments if they wished to take the dogs away each night of the three-day competition, and again pay if they wanted to take them away early on the final day. By 1914, the show had grown in popularity until it was recognised as the largest dog show in the world and by 1936 when the show celebrated its Golden Jubilee, over 10,000 dogs were entered at the event. Cruft's shows were frequented by Royalty, with Queen Victoria exhibiting dogs, and King Edward VII also doing so prior to becoming King. In 1893, Tsar Alexander III of Russia sent eighteen Borzois to compete, and from 1916 King George V entered his Labrador Retrievers regularly.