As a medium of artistic production, the cinema (moving pictures) does not create cult value for the motion picture, itself, because “the audience’s identification with the actor is really an identification with the camera. Consequently, the audience takes the position of the camera; its approach is that of testing. This is not the approach to which cult values may be exposed.” Therefore, “the film makes the cult value recede into the background, not only by putting the public in the position of the critic, but also by the fact that, at the movies, this position requires no attention.”