In November 2009, the AFA called for a boycott against clothing retailer The Gap, Inc., claiming the retailer's holiday television advertising campaign failed to mention Christmas. "Christmas has historically been very good for commerce. But now Gap wants the commerce but no Christmas" wrote an AFA spokesperson. The Gap soon released an advertisement in response to the boycott, specifically referring to Christmas, albeit with a number of other holidays that take place at the same time of year and added the word "Christmas" to in-store decor.