On 13 October, the Beatles starred on Val Parnell's "Sunday Night at the London Palladium", the UK's top variety show. Their performance was televised live and watched by 15 million viewers. One national paper's headlines in the following days coined the term "Beatlemania" to describe the phenomenal and increasingly hysterical interest in the Beatles – and it stuck. Publicist Tony Barrow saw Beatlemania as beginning with the band's appearance on that program, at which point he no longer had to contact the press but had the press contacting him. Scottish music promoter Andi Lothian said that he coined "Beatlemania" while speaking to a reporter at the band's Caird Hall concert, which took place as part of the Beatles' mini-tour of Scotland on 7 October. The word appeared in the "Daily Mail" on 21 October for a feature story by Vincent Mulchrone headlined "This Beatlemania".