In 1865 Peek agreed with Carr that the business needed bigger premises. In exchange for a stake in the business, Carr gave the company of market gardens he had recently bought on Clements Road and Drummond Road, Bermondsey. Commissioning a new integrated factory, its resultant scale and sweet-emanating smell resulted in Bermondsey gaining the nickname "Biscuit Town". The opening of the factory coincided in 1866 with James Peek stepping down from the business, installing his son-in-law Thomas Stone in his place.