Lincecum appeared in a 2010 This is SportsCenter commercial. In it, he attempted to record a voicemail greeting on his phone, telling callers that they had reached "The Freak", "The Franchise", "The Freaky Franchise", and "Big Time Timmy Jim," respectively. He was dissatisfied with each attempt, particularly the last because "No one calls me that." Finally, he decided to record one beginning simply "This is Tim Lincecum" – only to be interrupted by Karl Ravech walking by and saying "Hey, Big Time Timmy Jim!"