"Vaporware" took another meaning when it was used to describe a product that did not exist. A new company named Ovation Technologies announced its office suite Ovation in 1983. The company invested in an advertising campaign that promoted Ovation as a "great innovation", and showed a demonstration of the program at computer trade shows. The demonstration was well received by writers in the press, was featured in a cover story for an industry magazine, and reportedly created anticipation among potential customers. Executives later revealed that Ovation never existed. The company created the fake demonstration in an unsuccessful attempt to raise money to finish their product, and is "widely considered the mother of all vaporware," according to Laurie Flynn of "The New York Times".