The Conservatives are strongest in the affluent suburbs of Davyhulme and Flixton, whereas Urmston is often a marginal battle between them and Labour. In the 2018 and 2019 Local Elections, Labour won every ward in the constituency for the first time ever, gaining Flixton and both Davyhulme wards. These were crucial seats in terms of giving them control of Trafford Council in May 2019. The rest of the wards, which include Stretford and its suburbs, and the areas of Carrington and Partington (Bucklow-St Martins) are strongly Labour. There is significant commercial activity in the north-east of the seat along the ship canal at Trafford Park, which also includes the Trafford Centre, opened in 1998 and is one of the largest shopping centres in the UK.