The players assume the roles of kobolds, creatures who are often used as weak but numerous "cannon fodder" characters in fantasy role-playing games such as "Dungeons & Dragons". "KAMB" supposedly refutes this role, while at the same time playing up this and other stereotypes of fantasy role-playing. The game takes a generally humorous look at the genre and encourages joking and ludicrous, boisterous behavior among the players, the chief of which is the rule that whenever the name of the kobolds' king, Torg (All Hail King Torg!), is mentioned, all present are required to loudly proclaim, ""ALL HAIL KING TORG!""