Aardman was founded in 1972 as a low-budget project by Peter Lord and David Sproxton, who wanted to realise their dream of producing an animated motion picture. The partnership provided animated sequences for the BBC series for deaf children "Vision On". The company name originates from the name of their nerdish Superman character in that sequence. After creating a segment called "Greeblies" (1975) using clay animation, became what was the inspiration for creating Morph, a simple clay character. Around the same time Lord and Sproxton made their first foray into adult animation with the shorts "Down and Out" and "Confessions of a Foyer Girl", entries in the BBC's "Animated Conversations" series using real-life conversations as soundtracks. Aardman also created the title sequence for "The Great Egg Race" and supplied animation for the multiple award-winning music video of Peter Gabriel's song "Sledgehammer". They produced the music video for the song "My Baby Just Cares For Me" by Nina Simone in 1987. Also in the 1980s, they created the trombone-playnig character "Douglas" in a television commercial for Lurpak butter.