The pioneer of entertainment-education is Miguel Sabido a creative writer/producer/director in the 1970s at the Mexican national television system, Televisa. Sabido spent 8 years working on a method that would create social change and is known as the Sabido Method. He credits Albert Bandura's social learning theory, the drama theory of Eric Bentley, Carl Jung's theory of archetypes, MacLean's triune brain theory and Sabido's own soap opera theory for influencing his method. Sabido's method has been used worldwide to address social issues such as national literacy, population growth and health concerns such as HIV.