The station signed on the air on January 11, 1988, broadcasting on UHF channel 66. Prior to the digital television transition, WJFB aired programming from different networks over the years, including The Weather Channel, American Independent Network, America One, The Military Channel, Shop at Home Network, ShopNBC, Jewelry Television, Youtoo TV and Pursuit Channel. The station also broadcast several local sports events and regional sports through America One. These included local auto racing, local high school football, University of Tennessee at Martin (UT Martin) football and basketball, Cincinnati Reds baseball (by way of SportsChannel Cincinnati) and "Showtime All-Star Wrestling". The station also broadcast the Lebanon Christmas Parade for several years before it moved to local public access channels. The station once aired a morning news program, "TV 66 Morning Report Live", hosted by the station's then-owner Joe F. Bryant, which aired weekdays from 7:00 a.m. to 7:30 a.m. It featured news headlines as well as weather forecasts, traffic reports, local sports, and telephone calls from viewers. Bryant's terminal illness led to the cancellation of the program; he died on October 10, 2011. WJFB continued to be operated by his surviving family members. Local church services, the main locally originated programming, were also aired on Sunday mornings on the main channel until August 31, 2014, when they also moved to the cable-only access channels.