AFA created One Million Moms and One Million Dads, two websites with the stated goal of mobilizing parents to "stop the exploitation of children" by the media. It uses these websites to organize boycotts and urge activists to send emails to mainstream companies employing advertising, selling products, or advertising on television shows they find offensive. In 2012, the group started and then backed off from a failed campaign against the hiring of talk show host Ellen DeGeneres as a spokesperson for department store chain J. C. Penney. They opposed her employment on the grounds that DeGeneres is "an open homosexual". At a taping of her show, DeGeneres informed her audience of the fizzled effort: "They wanted to get me fired and I am proud and happy to say J. C. Penney stuck by their decision to make me their spokesperson."