Couch extolled WOK (and radio in general) for "bringing all parts of the country in close touch". He promoted WOK all over Arkansas, including in many hotels (which were installing radios in lobbies), the Arkansas State Fair and even in prisons. Listeners enjoyed the lack of commercials, but WOK became a financial drain on the utility company and required much employee time. In June 1923, broadcasting ceased, with the expectation it would resume in the fall. The station's license was renewed in September 1923 for another three months, but WOK remained silent. Couch later donated the radio equipment to the former Henderson-Brown College in Arkadelphia.