This created a framework for the wide deployment of encryption on analog satellite signals. It further created a framework (and implicit mandate to provide) subscription services to TVRO consumers to allow legal decryption of those signals. HBO and Cinemax became the first two services to announce intent to encrypt their satellite feeds late in 1984. Others were strongly considering doing so as well. Where cable providers could compete with TVRO subscription options, it was thought this would provide sufficient incentive for competition.