Regarding "results that companies don't like, they are perfectly entitled to hide [.. from doctors and patients ... academic papers, which everyone thinks of as objective, are often covertly planned and written by people who work directly for the companies, without disclosure." the ABPI responded that it did "... not seek to "hide" trial data" and was recognising there was "still work to be done in ensuring the publication of negative trial data within journals, and in ensuring greater transparency all round within the industry".