In 1917, a private entertainment park called Neptune Beach was built in the area now known as Crab Cove. Often compared to Coney Island in Brooklyn, New York, the park was a major recreation destination in the 1920s and 1930s. The original owners, the Strehlow family, partnered with a local confectioner to create treats unique to Neptune Beach. Both the American snow cone and the popsicle were first sold at Neptune Beach. The Kewpie doll, hand-painted and dressed in unique hand-sewn dresses, became the original prize for winning games of chance at the beach – another Neptune Beach innovation. The Strehlows owned and operated the beach on their own. They filled in a section of the bay to add an additional Olympic-size swimming pool and a roller coaster, which must have given riders a tremendous view of the bay. The "Cottage Baths" were available for rent.