It is not a water fun park, as the name might suggest. It is a significant area for wildlife and particularly for wintering and breeding birds. The local Wildlife Trusts (Gloucestershire and Wiltshire) are involved in partnership with the Cotswold Water Park Trust in working with local communities and organisations in the area. The Cotswold Water Park Trust is an environmental charity working to improve all 40 square miles of the Cotswold Water Park for people and wildlife. The lake area is very varied and encompasses a wide variety of recreational activities including sailing and fishing.