On the day of the arrests, Next Digital's shares originally fell up to 16.7% at a record low of HK$0.075. An online campaign then emerged, which encouraged supporters to purchase stock in the company. Following the campaign, the stock experienced a 1100% gain over the next two days, creating a record high in the past seven years. On Tuesday, the stock closed at HK$1.10 and became the third highest performer on the Hong Kong Stock Exchange that day. On Wednesday, the shares fell over 40% after the Securities and Futures Commission issued a warning about the high volatility.