Masahiro Okafuji became president of Itochu in 2010 and announced a strategy to make Itochu the first-ranked "sogo shosha" in areas other than raw resources, particularly in food products and machinery. Under Okafuji's leadership, Itochu implemented a general ban on work after 8 PM with an across-the-board "lights out" policy at 10 PM while encouraging that any necessary overtime be taken in the early morning hours, reducing the total amount of overtime across the company. Itochu moved its Osaka headquarters to the North Gate Building adjacent to Osaka Station in 2011.