Circa (approximately) late 1929, future Archie Comics co-founder Louis Silberkleit, then circulation manager at the magazine distribution company Eastern Distributing Corp., hired Goodman for his department, assigning him clients that included publisher Hugo Gernsback. Goodman later became circulation manager himself, but the company went bankrupt in October 1932. Goodman then joined Silberkleit and other investors as part owner of Mutual Magazine Distributors, and was named editor of Silberkleit's new sister company, the publisher Newsstand Publications Inc., at 53 Park Place, also known as 60 Murray Street, in Manhattan.