In the 1960s two MSU professors, Earl W. Terrell and Ralph L. Reeves obliged some students by welding handles on the bells to they could be rung with much more convenience and authority. By 1963 the demand for these long-handled cowbells could not be filled by home workshops alone, so at the suggestion of Reeves the Student Association bought bells in bulk and the Industrial Education Club agreed to weld on handles. In 1964 the MSU Bookstore began marketing these cowbells with a portion of the profits returning to these student organizations.