In 2003, Bakker began broadcasting "The Jim Bakker Show" daily at Studio City Café in Branson, Missouri, with his second wife Lori; it has been carried on CTN, Daystar, Folk TV, Grace Network (Canada), GEB America, Hope TV (Canada) Impact Network, WGN, WHT, TCT Network, The Word Network, UpliftTV, and ZLiving networks. Most of Bakker's audience receives his program on DirecTV and Dish Network. Bakker condemned the prosperity theology that he took part in earlier in his career and has embraced apocalypticism. His show has a millennial, survivalist focus and sells buckets of freeze-dried food to his audience in preparation for the end of days. Elspeth Reeve wrote in "The Atlantic" that Bakker's doomsday food is overpriced. A man named Jerry Crawford, who credits Bakker with saving his marriage, invested $25 million in a new ministry for Bakker in Blue Eye, Missouri, named Morningside. Production for "The Jim Bakker Show" moved to Morningside in 2008.