Minogue felt she needed to "lighten up" and have fun on tour, rid from all the criticism and what the public said about her. Anderson, Minogue and Baker originally confirmed that they would not tour in the United Kingdom, but Baker commented that they were "so liberated by the British commercial failure, feeling that now we had nothing to lose." They decided to extend it into UK only due to high demand. Minogue and Baker had collaborated with several photographers (including Baker) so they could use pictures to advertise the tour; one of the shots featured Minogue in a cow-boy hat and a pink background, which is similar to the "Cowboy Style" artwork. Deconstruction Records and Sony BMG were not in control of the tour, so Baker and Anderson took control of bookings and organisation.