One aspect of the invention lay in the realization that a relatively small motor, driven with higher voltage and current than would be feasible for continuous operation, could deliver enough power to crank the engine for starting. At the voltage and current levels required, such a motor would burn out in a few minutes of continuous operation, but not during the few seconds needed to start the engine. The starters were first installed on the Cadillac Model Thirty in 1912, with the same system being adopted by Lanchester later that year. These starters also worked as generators once the engine was running, a concept that is now being revived in hybrid vehicles.