During a break in the Humanz Tour in February 2018, Albarn returned to London where he worked with producer James Ford, known for his work with Arctic Monkeys and Florence and the Machine, and Kabaka Jr. to finish the newly written material, resulting in the band's sixth studio album "The Now Now" released on 29 June 2018. Featuring "simple, mostly upbeat songs" and 1980s new wave influences, the album was noted for its distinctly small list of featured artists compared to previous Gorillaz work, with only two tracks featuring any outside artists (the album's lead single "Humility" featuring George Benson and "Hollywood" featuring Snoop Dogg and Jamie Principle). Albarn mentioned that the few numbers of featured artists was partially due to the album's quick production, which in turn was a result of Albarn wanting to finish the album before the band's touring schedule resumed: "We've been very lucky to be offered all the festivals this year on the back of the last record ["Humanz"]... but I didn't want to do that unless I had something new to work with, so the only option was to make another record really quickly and not have lots of guests on it, because that takes a long time to organize; just do it all myself, really." Albarn also explained that with "The Now Now" he sought to make a Gorillaz album "where I'm just singing for once" and that the album is "pretty much just me singing, very sort of in the world of 2-D."