Metacognitive characteristics of attitudes may be key to understanding how attitudes change. Research shows that the frequency of positive or negative thoughts is the biggest factor in attitude change. A person may believe that climate change is occurring but have negative thoughts toward it such as "If I accept the responsibilities of climate change, I must change my lifestyle". These individuals would not likely change their behavior compared to someone that thinks positively about the same issue such as "By using less electricity, I will be helping the planet".