Once the band had arrived at Tijuana they commenced their ascent of Mexican Rock. At first they had to play at various bars and strip clubs on both sides of the border. But soon they landed a regular gig at Mike's Bar, where they firmly established their reputation. Los Dug Dugs were the first group to sing covers and original songs in English, creating what would be known as La Onda Chicana, movement that would include bands like Bandido, Three Souls in my Mind (currently known as El Tri), Peace and Love, El Ritual, among others.