At the same time, company founder John Ilhan announced his intention to dump Telstra in 2007 when its contract expired, and instead would buy its own airtime from a wholesale source and serve customers directly, rather than passing them on to Telstra. Ilhan said he was "fed up with Telstra's bullying" and that it "isn't competitive any longer". Telstra, on the other hand, began threatening to not renew the exclusive reseller agreement it had with Crazy John's when it ended on 1 July 2007, if didn't agree to new terms that included less commission per customer. Telstra did just that, giving the required two years notice in July 2005.