Densmore, Manzarek and Krieger, after Jim Morrison's death, allowed "Riders on the Storm" to be used to sell Pirelli Tyres, but in the United Kingdom only. Densmore later stated that he "heard Jim's voice" in his ears and ended up donating his share of the money earned to charity. In 2003, Densmore vetoed an offer by Cadillac of $15 million for "Break On Through (To the Other Side)" citing Morrison's historic and vehement opposition to licensing the Doors' music, notably their best-selling single "Light My Fire" for a Buick television commercial, as well as Densmore's strong views on the subject; Densmore objected to Manzarek and Krieger touring using the name "Doors of the 21st Century."