Infatuations need not only involve people, but can extend to objects, activities, and ideas. 'Men are always falling in love with other men...with their war heroes and sport heroes': with institutions, discourses and role models. Thus for example Jung's initial '"unconditional devotion" to Freud's theories and his "no less unconditional veneration" of Freud's person' was seen at the time by both men as a 'quasi-religious infatuation to...a cult object'; while Freud in turn was 'very attracted by Jung's personality', perhaps 'saw in Jung an idealized version of himself': a —'intellectually infatuated with one another'.