Cade's Road did not fall out of use but was hidden beneath later roads which became the Great North Road, the main route from London and the south to Newcastle and Edinburgh. The town's location on the road played a significant role in its development, as well as its name, as inns sprang up to cater for the travelling trade: both riders and horses needed to rest on journeys usually taking days to complete. This trade reached a peak in the early 19th century as more and more people and new mail services were carried by stagecoach, before falling off with the coming of the railways. The town was bypassed when the A167 was routed around the town, and this was later supplanted by the faster A1(M).