On June 6, 2013, Young Broadcasting announced that it would merge with Richmond-based Media General. Upon consummation, the merger made WRIC-TV one of two flagships of Media General (WFLA-TV in Tampa serves as the home base of Media General's broadcast division). It was the first legal opportunity for Media General in years to own a station in its hometown. Its predecessor, Richmond Newspapers, lost out in the bidding for WWBT's forerunner, WRVA-TV, in 1956 due to the FCC's preference for a non-newspaper owner. Media General merged with WTVR's then-parent company, Park Communications, but had to immediately put WTVR on the market due to cross-ownership restrictions involving the flagship "Richmond Times-Dispatch", which was sold with Media General's newspaper business in 2012 to BH Media. The merger would also make WRIC a sister station to Roanoke's NBC affiliate, WSLS-TV. The merger was approved by the FCC on November 8, after Media General shareholders approved the merger a day earlier; it was completed on November 12.