On October 1, 1992, C. Itoh & Co. Ltd. changed its English name to Itochu Corporation, a more direct transliteration of its Japanese name. By the early 1990s Itochu had become the largest trading company in Japan, but losses from the Japanese asset price bubble, particularly domestic real estate investments, brought it down to third place by the middle of the decade. In the 1990s Itochu made several investments in the media industry, including a minority stake in Time Warner and investments in cable and satellite delivery systems.