In the closing stages of the DA's campaign, it launched its "Stop Zuma" drive, which came under considerable criticism in the press—political analysts dubbing the tactic an example of "negative" politics. Zille later retorted, however, that what was really negative was the idea of handing over the right to change the Constitution unilaterally to Jacob Zuma and his "closed, crony network", as they would abuse that right both to enrich themselves and to protect themselves from prosecution. She later claimed the decline in the ANC's support base and the concomitant increase in that of her own party was a result of the DA 'Stop Zuma' campaign.