She is a spokesperson for the Tiger Trade Campaign, an alliance of 38 organisations "to bring back wild tigers by stopping trade in tiger parts and products from all sources." In an interview supporting the campaign, Vodianova said: "I'm proud that Russia, my country, is home to the most magnicifent of animals, the wild Siberian tiger. Today it is up to us to protect the tiger and its home, fewer than 350 Siberian tigers remain in the wild and no more than 3,400 tigers survive anywhere in the world. Unless we act now we will see the extinction of the wild tiger within our lifetime."