Russell started a new way of singing that combined English and Spanish, plus Latin and American rhythms, that established him as being the original crossover artist. With his romantic, baritone voice; professional, polished demeanor; and energetic showmanship, he introduced American audiences to Latin-American musical compositions with Spanish lyrics, while influencing later Latino and non-Latino recording artists to be open to the idea of singing bilingually, due to his previous success with the concept. To further illustrate this point, Russell's repertoire also included songs in French "Je Vous Aime" and in German "Danke Schoen". From his peers in the music industry, he gained not only their professional respect but their love and admiration, as well. Ultimately, he embodied North American, South American, and European musical styles and invited people from around the world to enjoy his unique and entertaining musical stylings. And it must be noted that Russell "with his interest in contemporary American music combined with his strong Mexican culture ... always considered himself a mixture of both Mexican and American heritages."