The Beatles attended the London premiere of their film "Help!" in July 1965, after completing a two-week tour of France, Italy and Spain, and then returned to the US for another two-week tour. In advance of the tour, the American cultural press published appreciations of the Beatles' music, marking a turnaround from the dismissiveness shown towards the band in 1964. Written by musicologists, these articles were informed by the media's realisation that, rather than a short-term fad, Beatlemania had become more ingrained in society, and by the group's influence on contemporary music.