Following the successful showing of the Mitsubishi HSR and Mitsubishi HSX concept cars at the 1989 Tokyo Motor Show, Mitsubishi unveiled the new GTO as a 2+2 seating grand touring car in order to compete with the Mazda Cosmo, Nissan 300ZX, Subaru SVX, and the Toyota Supra. They resurrected the GTO name, and the car went on to serve as Mitsubishi's flagship for the remainder of the decade. Despite the cachet of the badge at home, it was marketed as the Mitsubishi 3000GT and as the Dodge Stealth outside Japan; the company was concerned that connoisseurs would object to the evocative nameplate from the highly regarded Ferrari 250 GTO and Pontiac GTO being used on a Japanese vehicle.