It is essential to realize that depending on the different types of marketing plans, a specific action plan is vital for it ensures that all the criteria are met from a comprehensive perspective. Case in point, if a firm is launching a new product, it is often vital to craft a marketing plan that will showcase the strategies that will be used in a bid to introduce the platform to the industry. Luckily, the integration of a specific action plan ensures that all the strategies integrated into the marketing plan are met effectively. Additionally, a specific action plan ensures that in the long run, the respective firm is able to assess and monitor the success of its approaches with regards to the new brand introduction.