Elvis Mitchell of "The New York Times" wrote: "The performances give the movie more flavor and life than the situation does; it often feels like prechewed Bubble Yum. The message of the plot is that a lack of sophistication is the key to success, even at a fashion magazine that attracts readers through sexy exhibitionism. The movie would have shown some daring savvy if it had played more with the role-playing aspect of fashion spreads. Instead, it is content to eat its retro snack cake and have it, too." Roger Ebert of the Chicago Sun-Times gave it 2 out of 4 and wrote: "You buy the magic because it comes with the territory. What I couldn't buy was the world of the magazine office, and the awkward scenes in which high-powered professionals don't seem to notice that they're dealing with a 13-year-old mind." Andrea Gronvall of the "Chicago Reader" wrote that "The formula works, thanks in large part to star Jennifer Garner, who's so radiant theaters should be stocking sunblock. Underlying the shenanigans and the pop-psychology moral—self-love is a prerequisite for true love—there's a touching wistfulness about roads not taken." Jorge Morales of "The Village Voice" commented: "The thirtysomething in me was all, , but the kid in me was like, this movie's rad to the max."