By 1966, the Beatles were no longer willing to play shows in small venues such as the UK cinemas, but recognised the merit in continuing to perform in large stadiums. They played their final UK show on 1 May 1966 when they performed a short set at the "NME" Poll-Winners Concert, held at the Empire Pool in north-west London. In an opinion poll published in "Melody Maker", 80 per cent of respondents expressed deep disappointment in the group for their paucity of concert, TV and radio appearances, and most of those readers said that Beatlemania was in decline.