WYAH-TV initially broadcast from studios on Spratley Street west of downtown Portsmouth. At first, channel 27 was on the air four hours a day Monday through Saturday evenings, and was dark on Sunday. The station's early programming consisted of Christian teaching programs hosted by Robertson, other shows produced by local churches, and some syndicated televangelists' repeats of Sunday programs. The station almost went dark in 1963, and so it conducted a special telethon urging 700 people to donate $10 a month, continuing to hold such telethons bi-monthly. A few years later, the locally produced daily talk program would be named for the telethons, "The 700 Club."