In order to promote the album, nearly half of the songs from the record were released as singles; additionally, "M" and "Evolution" sold over one million copies in Japan. After its release, she commenced two concert tours within Japan; a tour and a tour, both of which experienced commercial success and spawned live DVD releases. Before "I Am...", Hamasaki felt that she would not enter an Asian market; thus, she never performed outside Japan and did not use English in her lyrics. However, shortly after the release of the album, she performed at the 2002 MTV Asia Music Awards ceremony, her first performance held outside Japan.