A price war between popular newspapers began in response to "Apple Daily"'s competition within months of its launch. "Oriental Daily" announced it would reduce its price to $2 from $5 in December 1995, and other newspapers, such as "Sing Pao" and "Tin Tin Daily" followed suit. "Apple Daily" reduced its retail price to $4 a day after "Oriental Daily"'s announcement and had a 10 per cent drop in its circulation. The price war caused multiple newspapers to collapse, including "TV Daily", which ceased operations on the first day of the price war, "Hong Kong United Daily", "China Times Magazine" and English newspaper "Eastern Express", a sister newspaper of "Oriental Daily".