In 1985, Tom Monaghan, founder and former president of Domino's Pizza, Inc., was so inspired after reading in "The Wall Street Journal" about Whatley's plan to help small farmers make big money he called to ask him to develop a PYO corporate farm ecosystem at Domino's World Headquarters in Ann Arbor, Michigan. The farm was part of a $300 million project that was to raise fruits, vegetables and herbs, as well as lamb, venison, fish, duck, quail, pheasant, mushrooms, honey, and Christmas trees. The harvest was supplied to Domino's franchises in the Michigan area and to its employees through a Clientele Membership Club.