The football season usually starts after Easter and ends in early September. The local newspaper "The Border Times" has extensive coverage of each week's results of the MFL. Coverage is also provided on WIN SA and Flow FM during the season. During the Queens Holiday Weekend, the MFL selects a team to represent the Mallee against the Riverland. It has become a recent tradition and draws a fair crowd every year. The league's Best & Fairest award is called the "Mail Medal". Prominent players to play at a higher level include Nathan D. Brown (Melbourne FC, Australian Football League), Trent Sporn (Carlton FC), Martin Mattner (Adelaide FC) and Rodney Maynard (Adelaide FC, AFL). The league is within the West Adelaide Football Club's regional recruiting zone.