In 1996, the Tribeca Open Artist Studio Tour was founded as a non-profit, artist-run organization with the mission to empower the working artists of Tribeca while providing an educational opportunity for the public. For 15 years, the annual free walking tour through artist studios in Tribeca has allowed people to get a unique glimpse into the lives of Tribeca's best creative talent. Tribeca suffered both physically and financially after the September 11, 2001 terrorist attacks, but government grants and incentives helped the area rebound fairly quickly. The Tribeca Film Festival was established to help contribute to the long-term recovery of lower Manhattan after 9/11. The festival also celebrates New York City as a major filmmaking center. The mission of the film festival is "to enable the international film community and the general public to experience the power of film by redefining the film festival experience." Tribeca is a popular filming location for movies and television shows.