Antlered heads are prized as trophies with larger sets being more highly prized. The first organization to keep records of sizes was Rowland Ward Ltd., a London taxidermy firm, in the early 20th century. For a time only total length or spread was recorded. In the middle of the century, the Boone and Crockett Club and the Safari Club International developed complex scoring systems based on various dimensions and the number of tines or points, and they keep extensive records of high-scoring antlers. Deer bred for hunting on farms are selected based on the size of the antlers.