After retiring, Kieft worked as a football pundit for television channels Sport1 and RTL, making a name for himself as a commentator and pundit with popular football talkshow "Voetbal Inside" (VI). In 2016, Kieft signed an exclusive agreement with Ziggo Sport. Because of this, he initially could not feature at the VI table. At the end of 2018, Kieft returned twice a week as a table guest at VI. In 2019, Kieft signed a three-year contract with Talpa, which meant that he returned to their new program, "Veronica Inside", with the same concept as VI.