In 1911, Jerome and Schwartz formed their own sheet music publishing company. They chiefly published titles with music by Schwartz, many with lyrics by Jerome—such as "If It Wasn't for the Irish and the Jews" (1912)—but also many with lyrics by Grant Clarke. Jerome also began to work more with other composers: in 1912 he wrote the lyrics of "Row, Row, Row" (music by James V. Monaco) for the Ziegfeld Follies; in 1913, he worked with Andrew B. Sterling and Harry Von Tilzer to write lyrics for "On the Old Fall River Line", and with Von Tilzer again on "And the Green Grass Grew All Around". Jerome and Schwartz worked as a team less and less and gradually both moved on.