The idea for the name "GameFan" came from the Japanese Sega magazine called "Megafan". Although it began as an advertising supplement to sell imported video games mostly from Japan, the small text reviews and descriptions soon took on a life all their own, primarily due to the lack of refinement and sense of passion. Caricatures were given in place of actual editor profile, with profiles drawn exclusively by Terry Wolfinger. This particular method of reviewing and commenting seemingly freed its editors from the creative restraints commonly associated with competing publications. It also allowed certain editors like Dave Halverson to write multiple reviews of the same game under different pseudonyms.