Tagg's Island and much of Hampton's riverside by association became known as Thames Riviera from the 1920s: the island was leased to Fred Karno, an entertainment impresario, who opened an elevated, three-storey rambling mansard roof hotel, the Karsino in 1913, which was demolished in 1971. World War I impacted the business, which rebranded as The Thames Riviera, rivalling the hotel in Maidenhead for the name, followed by "The Palm Beach" and "The Casino". The Riviera aspect is sometimes described in literature by the Council however is controversial among dissenters to the land use, almost wholly private housing, where Hampton's riverside is not open parkland – it is no longer endorsed by London's bus operator with a stop of that name, in the 2010s named after instead a long public meadow known as St Albans Riverside.