Tourism developed in the town during the Victorian period and is now an important part of the local economy. The town is a popular resort and acts as a touring base for the surrounding area. The coastal location means that beach holidays and fishing are important, with the beach and pier being major draws. Visitor attractions within the town include Cromer Pier and the Pavilion Theatre on the pier. Close to the town's pier the RNLI Henry Blogg Museum is housed inside the early 21st century Rocket House. The museum has the Cromer Lifeboat "H F Bailey III" (ON 777) as its centrepiece and illustrates the history of the town's lifeboats and lifeboatman Henry Blogg's most famous rescues.