In 2009, Meaden acquired Fox Brothers – a West Country textile mill established in 1772 and still based in Wellington, Somerset – along with fellow shareholder, Douglas Cordeaux, former design director at Pepe Jeans London. She was also involved in a collaboration with BBC conductor Charles Hazlewood, 'Play the Field', a weekend of classical music on Charles's farm in Somerset over the August bank holiday weekend 2009. In October 2011, Meaden launched 'The Merchant Fox', an online store selling British-made luxury goods with provenance.