It developed in Athens around 520 BC and remained in use until the late 3rd century BC. It replaced the previously dominant style of black-figure vase painting within a few decades. Its modern name is based on the figural depictions in red colour on a black background, in contrast to the preceding black-figure style with black figures on a red background. The most important areas of production, apart from Attica, were in Southern Italy. The style was also adopted in other parts of Greece. Etruria became an important centre of production outside the Greek World.