With the July move, many of the previously tenaciously-devoted viewers began abandoning the program; most of the remaining ones were either middle-aged housewives or elderly retirees, two groups undesirable to advertisers due to their usually fixed retail brand preferences, rendering them unpersuadable to try new ones. As such, advertising revenues fell, a scenario not helped by the severe economic recession occurring in late 1974. "Jeopardy!" became the seventh show since 1968 to fail at 1:30p.m. EST (12:30p.m. CST), and a cancellation notice was issued by November 1974. Its replacement was the expansion of "Another World" to a full hour, the first daytime serial to expand to that duration; in April 1975, another serial, "Days of Our Lives" began occupying that time slot and eventually brought success to NBC there. "Jeopardy!" broadcast the 2,753rd and final episode of its original network run on January 3, 1975. Some affiliates, including KNBC in Los Angeles, aired reruns in various other timeslots through the first quarter of that year. To compensate Griffin for canceling the program, which still had a year left on its contract, NBC purchased "Wheel of Fortune", another creation of his, which premiered on January 6, 1975 (the following Monday) at 10:30a.m. Eastern (9:30 Central).