"The High Road" was promoted through various televised and festival appearances as an official tour never eventuated. The album was also preceded by the release of the lead single, a Billy Steinberg and Josh Alexander production called "Too Little Too Late", becoming JoJo's best-selling single to date on the "Billboard" Hot 100. It broke the record for the biggest jump into the top three on the Billboard Hot 100, moving from number 66 to number three in one week, while also reaching the top 10 in Australia, Ireland, New Zealand, and the UK. The second single, "How to Touch a Girl", was released on November 14, 2006, and failed to impact charts in the US. "Anything" was released as the album's third and final single on March 20, 2007, reaching number 18 in Ireland and number 21 in the UK.