Suitable as a dye of silk and other textiles, it was patented by Perkin, who the next year opened a dyeworks mass-producing it at Greenford on the banks of the Grand Union Canal in Middlesex. It was originally called "aniline purple". In 1859, it was named "mauve" in England via the French name for the mallow flower, and chemists later called it mauveine. Between 1859 and 1861, mauve became a fashion must have. The weekly journal "All the Year Round" described women wearing the colour as "all flying countryward, like so many migrating birds of purple paradise". Punch magazine published cartoons poking fun at the huge popularity of the colour “The Mauve Measles are spreading to so serious an extent that it is high time to consider by what means may be checked.”