In 1887, the company reorganized under the new name Western Clock Company and again went bankrupt, and F. W. Matthiessen reorganized it in 1888 as the Western Clock Manufacturing Company. In 1908, the company received a patent for the "Big Ben" alarm clock movement. This movement has a "bell-back" design, meaning that the bell mechanism is integral to the clock's case. The company first brought the Big Ben to market in 1909. The company's name was shortened to "Western Clock Company" in 1912. In 1910, the Big Ben became the first alarm clock advertised nationally, with ads placed in the "Saturday Evening Post".