The introduction of the fourth generation saw a transition of the Transit nameplate into a commercially-oriented sub-brand of Ford. To supplement its namesake vehicle and the Transit Connect MPV, Ford spun off the previous front-wheel drive Transit into its own model line, the Transit Custom (sized between the Transit Connect and Transit), with the Fiesta-based Transit Courier introduced in 2014 as the smallest model of the product range. The namesake of the model line, the fourth-generation Transit is marketed against the Chevrolet Express/GMC Savana, Mercedes-Benz Sprinter, Fiat Ducato (and its variants), and the Volkswagen Crafter in markets worldwide.