In 1963, Falkoff, Iverson, and Edward H. Sussenguth Jr., all working at IBM, used the notation for a formal description of the IBM System/360 series machine architecture and functionality, which resulted in a paper published in "IBM Systems Journal" in 1964. After this was published, the team turned their attention to an implementation of the notation on a computer system. One of the motivations for this focus of implementation was the interest of John L. Lawrence who had new duties with Science Research Associates, an educational company bought by IBM in 1964. Lawrence asked Iverson and his group to help use the language as a tool to develop and use computers in education.