A referendum was scheduled for 23 October 1955, to determine the future direction of the south. It was contested by Bảo Đại, the Emperor, advocating the restoration of the monarchy, while Diệm ran on a republican platform. The elections were held, with Nhu and the family's Cần Lao Party, which supplied Diệm's electoral base, organising and supervising the elections. Campaigning for Emperor Bảo Đại was prohibited, and the result was rigged, with Bảo Đại's supporters attacked by Nhu's paid thugs. Diệm claimed 98.2% of the vote, including 605,025 votes in Saigon, where only 450,000 voters were registered. Diệm's tally exceeded the registration numbers in other districts. As a result, Diệm eliminated the Emperor Bảo Đại and became the first president of South Vietnam. Madame Nhu made no secret of her dislike for the Emperor Bảo Đại, calling him "that French puppet".