With the emergence of several Australian, European and Asian cities like Melbourne, London, Amsterdam and Shanghai wanting to be included in the event, in 1997, TVB Hong Kong created the NTSA International Finals. Instead of having one "overseas contestant" from North America competing in the NTSA Finals ( now renamed the NTSA Hong Kong Regional Finals ), now each participating country would send regional representatives to compete in the NTSA International Finals ( much like an international beauty pageant would ).