The tobacco industry appealed against this decision, but it was upheld by the United States Court of Appeals and the United States Supreme Court declined to hear the case. "Various governmental and voluntary health organizations made extremely creative spots and provided them to stations." In response, tobacco companies offered to stop all advertising on television, if this coordinated action was granted immunity from antitrust laws; they further agreed to have warning labels on cigarette packages and advertising. Tobacco ads ceased to appear on television in the United States at the end of 1970 (on 1 January 1971). Cigarette advertising shifted to print media. Consequently, anti-smoking announcements were no longer required to satisfy the FCC's fairness doctrine.