By the late 1980s, Continental Broadcasting had become too profitable to remain under the CBN banner without endangering CBN's non-profit status. With this in mind, Robertson began selling off his over-the-air stations and eventually sold off his directly-owned cable network, the CBN Family Channel (the latter going to his son Tim's company, International Family Entertainment; it has gone through several ownership changes since and is now called Freeform). In 1989, WYAH was sold to Centennial Broadcasting. The new owners renamed the station WGNT on September 13, which stands for Greater Norfolk Television; despite the call sign similarity, they had no connection to the Tribune Broadcasting family of stations with branding descended from WGN-TV in Chicago.