In September 2006, Scottrade founder Rodger O. Riney and chief marketing officer Chris Moloney announced a partnership with the St. Louis Blues hockey club and arena. The new name of the arena, Scottrade Center, was revealed in a joint press conference. Terms of the deal were not disclosed, but were described as "long-term and significant", by Moloney. Both Scottrade and the Blues said the agreement was "equitable" to both parties. Most of the signage and other promotions were changed to Scottrade Center prior to the first home game of the Blues on October 12, 2006. The Sports Business Journal in March 2007 described it as "one of the fastest naming rights deals in history."