Ryan Kaji, the main visual representation of Ryan's World on YouTube is said to be the highest-paid creator of videos in the year 2019. He uses his big following of 23 million subscribers to advertise and endorse specific toys that appeal to children and parents everywhere. Nearly 90 percent of his videos include at least one paid recommendation of a toy. His method of advertising is by giving these toys a good review so people will feel the need to buy them.