Loops are counted by each time it reaches each end of the marquee; a loop of 1 is different from 'Slide' attribute. when item is being scrolled with 'Slide' attribute, item will stop permanently at the end of length of the marquee, displaying the entire item. However, when an item is being scrolled without a 'Loop' attribute, the number of scrolls will be repeated according to what number 'Loop' is equal to. If 'Loop=1' then item will scroll only once and will exit the length of marquee completely, while the item being scrolled will stop would be the same as 'Slide'. By default, 'Loop=infinite' so it is not needed to code the attribute 'Loop' if you want a non-stop scroll. Note: 'Loop' will be ignored if attribute 'Behavior' is coded. Also, if 'Behavior=Alternate' and 'Loop=2' then item will go from beginning of the Marquee to the end and back to the beginning, counting a round trip as 2 loops.