There are a number of stories of how the particular physical image of the Virgin of the Remedies came to the sanctuary, but she was most likely brought by Franciscan missionaries from Spain for their friary. The image measures tall, similar to those brought by Hernán Cortés and leading to speculation what it was brought by him. Images like this brought by him include the Virgin Conquistador in the San Francisco friary in Puebla, the Virgin of the Defense at the Altar of the Kings in the Puebla cathedral, the Virgin of San Juan de los Lagos, the Virgin of Zapopan and the Virgin of Juquila. There is a story that states that the image was lost from the friary and a bright image of her appeared over the pyramid. The light attracted the Franciscans, who climbed the structure to find the physical image there. This prompted the decision to build the sanctuary to here in this place. 8 September is when the apparition of the image is celebrated, but the image is honored starting the first, and the local annual fair runs from the first to the fifteenth.