"Here I set up a "níð"-pole, and declare this "níð" against King Erik and Queen Gunnhildr", — he turned the horse-head to face the mainland — "I declare this "níð" at the land-spirits there, and the land itself, so that all will fare astray, not to hold nor find their places, not until they wreak King Erik and Gunnhild from the land." He set up the pole of níð in the cliff-face and left it standing; he faced the horse's eyes on the land, and he rist runes upon the pole, and said all the formal words of the curse.