On an international level, the movements that advocate for women's rights and against VAW are the mixture of (civil society) actors from domestic and regional levels. The objectives of these VAW movements focus on "creating shared expectations" within the domestic and regional levels as well as "mobilizing numbers of domestic civil society" to create "standards in global civil society". The global women's movement works to transform numbers of international conventions and conferences to "a conference on women's rights" by pushing for a "stronger language and clearer recognition" of the VAW issues. In addition, the United Nations also plays a vital role in promoting and campaigning for the VAW movements on the international level. For instance, in 2008 UN Secretary General Ban Ki-Moon initiated and launched a campaign called "UNiTE to End Violence against Women". This campaign "calls on governments, civil society, women's organizations, young people, the private sector, the media and the entire UN system to join forces in addressing the global pandemic of violence against women and girls". Moreover, this campaign also announces every 25th of the month to be "Orange Day" or "a day to take action to raise awareness and prevent violence against women and girls".