Meanwhile, electric ceiling fans became very popular in other countries, particularly those with hot climates, such as India and the Middle East, where a lack of infrastructure and/or financial resources made energy-hungry and complex freon-based air conditioning equipment impractical. In 1973, Texas entrepreneur H. W. (Hub) Markwardt began importing ceiling fans into the United States that were manufactured in India by Crompton Greaves, Ltd. Crompton Greaves had been manufacturing ceiling fans since 1937 through a joint venture formed by Greaves Cotton of India and Crompton Parkinson of England. These Indian manufactured ceiling fans caught on slowly at first, but Markwardt's Encon Industries branded ceiling fans (which stood for ENergy CONservation) eventually found great success during the energy crisis of the late 1970s and early 1980s since they consumed less energy than the antiquated shaded pole motors used in most other American made fans. The fans became the energy-saving appliances for residential and commercial use by supplementing expensive air conditioning units with a column of gentle airflow.