KMPH-TV's focus is on the San Joaquin Valley and Central California. KMPH-TV's signal is receivable as far way as the Bakersfield area; however, local Fox affiliate and sister station KBFX-CD (itself once a KMPH repeater) is the only Fox station carried by cable providers in the Bakersfield market. Through its translator, KMPH's signal extends northward to Merced, Mariposa and the southern Sierra Nevada, and sometimes can be received in Monterey County for those who live just north of King City. KMPH has been received over the air sometimes in eastern Kern County (Ridgecrest) and San Luis Obispo.