In 2004, he launched – and regularly addresses – the annual National Peace Symposium (held twice in 2015) in which guests from all walks of life come together at the largest mosque in Western Europe (the Baitul Futuh Mosque) to exchange ideas on establishing world peace. These symposia have attracted parliamentarians, religious leaders and other dignitaries. In 2009, he initiated the Ahmadiyya Muslim Peace Prize; an international peace award for individuals or organisations that have demonstrated an extraordinary commitment and service to the cause of peace and humanitarianism.