Gordon Brown became Prime Minister on 27 June 2007, following the resignation of Tony Blair. As wife of the Prime Minister, Sarah Brown was generally viewed favourably. "The Guardian" noted her public image, describing her as "a truly modern public figure: talkative, empathetic, informal but infinitely connected, ubiquitous as any celebrity, an avid exploiter of new digital media, an expert assembler of charitable and political coalitions", noting "her positive profile could be the best thing Labour has got going for it with the election looming." "The Telegraph" noted that " It is hard to find people with a bad word to say about Mrs Brown."