The first version of the game was developed for the Commodore 64 in 1985; it was not published for another four years. The original working title of SimCity was "Micropolis". The game was unusual in that it could neither be won nor lost; as a result, game publishers did not believe it was possible to market and sell such a game successfully. Brøderbund declined to publish the title when Wright proposed it, and he pitched it to a range of major game publishers without success. Finally, Braun, founder of the tiny software company Maxis, agreed to publish "SimCity" as one of two initial games for the company.