Over the years, "Hinduism Today" has evolved to embrace everything of interest to a Hindu. In 1996, Sivaya Subramuniyaswami upgraded the newspaper "Hinduism Today" to a magazine. Recently, another milestonewas reached when the magazine became available online. The physical magazine now utilizes high-grade printing material, which is dipped in an attractive glaze. Photographs, drawings, and the magazine's aesthetically tuned interior design further add to the magazine's unique ability to convey the sensibilities of an entire culture through the print medium. Advertisements are designed and placed together at the end of each issue so as to avoid any hindrance to the reading experience. The over 275,000 readers of the magazine primarily reside in North America, Europe, India, Singapore, Malaysia, Africa and Mauritius.