Stevens was approached by record company executive Chris Blackwell in 1964 to run the Sue record label in the UK, as an offshoot of Island Records. He took responsibility for releasing a string of successful R&B singles on Sue in the UK, including records by Ike and Tina Turner, Rufus Thomas, Elmore James, Wilbert Harrison, Donnie Elbert, and Inez and Charlie Foxx. He also compiled and annotated "The Sue Story" compilation LPs. Stevens used the Sue label to put out obscure American singles not only from the U.S. Sue group of labels, but from many small independent record companies, and some of the bigger ones. It became widely influential. Stevens was also president of the Chuck Berry Appreciation Society, and had a say in the UK releases that Pye International put out by Berry, Bo Diddley and others on the Chess and Checker labels. It was Guy Stevens who brought Berry to the UK for his first tour after paying his bail to get him out of jail for offences under the Mann Act.