The club's supporters publish a number of fanzines including "True Faith" and "The Mag", along with NUFC.com, which was established in 1996. They set up Newcastle United Supporters Trust in September 2008, aiming to "represent the broad church of Newcastle United's support." In addition to the usual English football chants, Newcastle's supporters sing the traditional Tyneside song "Blaydon Races." Prior to each home game the team enters the field to "Local Hero", written by Newcastle native and supporter Mark Knopfler, founder of Dire Straits. Traditionally, Newcastle's main rivals are Sunderland, against whom the Tyne–Wear derby is competed.