The album was titled Start Something for two reasons. Firstly it was meant to motivate people out of complacency with Watkins saying "We spent the last three years touring and meeting loads of people who were like, 'I'd love to do this and that', but they never had the drive to get up off their asses and do it. Start something. Start anything." Secondly it stood in contrast to their first album which was meant to be just a demo and thus the band saw this album as their first musical step and the first to accurately reflect their ability.