In 1914, reflecting the broader scope of his business, he renamed it the Box Office Attraction Film Rental Company. He entered into a contract with the Balboa Amusement Producing Company film studio, purchasing all of their films for showing in his New York area theaters and renting the prints to other exhibitors nationwide. He also continued to distribute material from other sources, such as Winsor McCay's early animated film "Gertie the Dinosaur". Later that year, Fox concluded that it was unwise to be so dependent on other companies, so he purchased the Éclair studio facilities in Fort Lee, New Jersey, along with property in Staten Island, and arranged for actors and crew. The company became a film studio, with its name shortened to the Box Office Attractions Company; its first release was "Life's Shop Window".