In the late 1980s, Sabatini launched a line of fragrances after partnering with the German perfume company Muelhens. Her signature scent debuted in 1989. Since retiring, she has continued to promote her lines of perfumes. In 1992, Sabatini became the first ever tennis player to have a rose named after her, an orange-red bloom. Great American Doll Company created a doll in Sabatini's likeness in 1994, dressed in tennis attire. That same year, Sabatini published a motivational book entitled "My Story".