In 2011, the worldwide financial crisis hit the group, and they recorded their first drop in revenues in 10 years, at approximately $2.5 million, a total decrease of 28 percent. Royalties partially offset the difference between their 2010 and 2011 revenues. Their managing director Mike Conway called 2011 their toughest year financially. For the first time, they had negative equity, with more liabilities than assets, and the owners had to provide the funds for them to continue operations. Conway stated that their losses were due to less touring time in the US, difficulties in placing their DVDs in Walmart, and their required investment in a new digital platform.