Stampede officials estimated in 2009 that the city of Calgary had a gross economic impact of $172.4 million from the ten-day event alone, with a wider provincial total of $226.7 million. In terms of economic impact, the Stampede is the highest grossing festival in Canada, ahead of Ottawa's Winterlude, the Canadian National Exhibition in Toronto, and the Just for Laughs festival in Montreal. Additionally, Stampede officials estimate that for every dollar spent at Stampede Park, tourists spend $2.65 in the rest of the city. A poll conducted in 2011 found that 40 percent of Calgarians who intended to attend the Stampede expected to spend $150–$400 over the course of the event, and 7 percent stated that they would spend more than that.