In an effort to improve its reputation, Del Taco launched a sports-sponsorship program with teams in eight US states, including the Mighty Ducks of Anaheim and Arizona Coyotes hockey teams, basketball's Los Angeles Clippers and Utah Jazz, the University of Nevada, Las Vegas’s football and basketball teams, and several minor league hockey and baseball teams. The deal placed the Del Taco logo on signs, drink cups, and special promotional items at the stadia of partner teams. It paid off as, in 2003, Del Taco announced that their restaurants had topped $1 million per store in average annual sales, which was remarkable considering that other US stores, notably McDonald's and Carl's Jr., featured a decrease in annual sales.