On 22 June, it was announced that Friedman had stepped down as a judge and would be replaced by Walsh. Friedman remained on the show as a performance coach and choreographer, billed on screen as "Creative Director". Suggestions that Walsh's firing and rehiring was concocted to generate publicity were denied. Commenting on Friedman's replacement by Walsh, Osbourne said that there was no "chemistry" within the original judging line-up, and that the atmosphere was "very uncomfortable". Cowell stated that the atmosphere was "very weird". For his part, Friedman said he felt "incredibly let down with the British talent".