Keegan took Newcastle to two consecutive runners-up finishes in the league in 1995–96 and 1996–97, coming very close to winning the title in the former season which included a 4–3 game against Liverpool at Anfield – often considered the greatest game in Premier League history – which ended with a defining image of the Premier League with Keegan slumped over the advertising hoarding. The success of the team was in part due to the attacking talent of players like David Ginola, Les Ferdinand and Alan Shearer, who was signed on 30 July 1996 for a then world record fee of £15 million.