In 2005 the duo co-founded the non-profit organisation The Harry Potter Alliance with Andrew Slack, Seth Reibstein and Sarah Newberry, an organization that uses the Harry Potter books as a platform for inspiring real-world activism, which amongst other activities, helps "wake the world up" to the genocide in Darfur. The projects invites its members to inform their local senator to support the Darfur Accountability and Divestment Act. The Harry Potter Alliance raises awareness for these projects by holding wizard rock concerts and by selling memorabilia to help fund these campaigns.