Ram Gopal Varma's "Siva", which attained cult status in Telugu cinema, is one of the first Telugu films produced after the migration of Telugu film industry from Madras to Hyderabad to feature characters speaking the Telangana dialect. Varma was credited with the introduction of steadicams and new sound recording techniques in Telugu films. Within a year of the film's release, more than ten steadicams were imported into India. "Siva" attracted the young audience during its theatrical run, and its success encouraged filmmakers to explore a variety of themes and make experimental Telugu films.