Riegels gained notoriety from his wrong way run, but he was able to capitalize on his blunder, parodying his famous run in vaudeville acts. The opening sequence of the 1929 Frank Capra movie "Flight" is based on Riegels and uses photographs of him. In 1965, the movie "John Goldfarb, Please Come Home" was released and the lead character performs a similar blunder in his college years, earning the name "Wrong Way" Goldfarb. In 2011, a picture book written by Dan Gutman was published with title "The Day Roy Riegels Ran the Wrong Way," which provides play-by-play description of this moment in sports history.