As the One Reel Vaudeville Show, the organization had been involved in the event since its second year, 1972, but with their new role as festival producer came big change. Once again, the festival featured headlining national and international talent (acts that year included Emmylou Harris, Chuck Berry, the Art Ensemble of Chicago, Etta James, Clifton Chenier, Eugene Fodor and Martin Mull), but added an admission charge. Initially that admission charge was US$2.50 a day (although there was a "Free Friday", a tradition lasted for over a decade); as of 2007, it had grown to US$40 a day, and to $62 by 2013. Substantial new premium ticket offerings have also been introduced, including Gold and Platinum passes, full-event tickets providing guaranteed inclusive admission to limited-seating events and reserved VIP seating at certain live music venues.