With everyone running in different directions, some local businessmen (Cox Broadcasting) worked out a deal and were awarded an AFL franchise on contingent upon acquiring exclusive stadium rights from city NFL Commissioner Pete Rozelle, who had been moving slowly in Atlanta matters, was spurred by the AFL interest and headed on the next plane down to Atlanta to block the rival league's claim on the city He forced the city to make a choice between the two leagues; by June 30, the city picked Rankin Smith and the NFL.