Following her "Vogue" cover, Kurková became recognized at haute couture fashion shows. Additionally, the lingerie brand Victoria's Secret chose her to be a part of 2000's fashion show webcast, though she was only 16 at the time. Prominent fashion houses such as Yves Saint Laurent signed Kurková to contracts, while print campaigns for Chanel, Tommy Hilfiger, Max Mara, Bottega Veneta, Donna Karan, Celine, Fendi, Elie Saab, rag & bone, Jean Paul Gaultier, Roberto Cavalli, Valentino, Louis Vuitton, John Galliano, Mango, Christian Dior, Hugo Boss, Versace, H&M, and others helped expose her even more. In the 2002 Victoria's Secret Fashion Show, she wore the "Star of Victoria" Fantasy Bra. Other runway credits of hers include Alberta Ferretti, Alexander McQueen, Balenciaga, Calvin Klein, Carolina Herrera, Chanel, Christian Dior, Dolce & Gabbana, Givenchy, Gucci, Karl Lagerfeld, Louis Vuitton, Marc Jacobs, Prada, Ralph Lauren, Stella McCartney, Versace, and Vera Wang.