Fearing that the war would take away the cotton supply, he began plans for raising enough in this southwestern country to supply the needs of his people. Enough favorable reports had come to him from this warm region below the rim of the Great Basin, that he was convinced cotton could be raised successfully here. At the general church conference in Salt Lake City on October 6th, 1861, about three hundred families were "called" to the Dixie mission to promote the cotton industry. Most of the people knew nothing of this expedition until their names were read from the pulpit; but in nearly every case, they responded with good will, and made ready to leave within the month's time allotted to them. The families were selected so as to ensure the communities the right number of farmers, masons, blacksmiths, businessmen, educators, carpenters, as needed.