When Fox first began carrying baseball, it used the motto ""Same game, new attitude."" to promote the telecasts, which had previously been used to promote the network's National Football League coverage when it began in 1994. Fox's primary goal when it first began airing Major League Baseball games was to promote their weak prime time schedule (which at the time included only a handful of hits, such as established series "Beverly Hills 90210", "The Simpsons" and "Married... with Children"). Fox Sports president Ed Goren said, "We'll use the World Series and League Championship Series to spur our shows".