In 1955 Cradock recorded a pilot for what became a very successful BBC television series on cookery. Each year the BBC published a booklet giving a detailed account of every recipe Fanny demonstrated, allowing her to frequently say in later years, "You'll find that recipe in the booklet, so I won't show you now." Fanny advocated bringing Escoffier-standard food into the British home and gave every recipe a French name. Her food looked extravagant, but was generally cost-effective, and Fanny seemed to care about her audience. Her catchphrases included "This won't break you", "This is perfectly economical", and "This won't stretch your purse". When presenting her Christmas cake recipe she once justified the cost of ingredients, saying "But on the other hand, we do want one piece of decent cake in the year."