In March 2000, WTVA began producing a Sunday through Friday night prime time newscast on this station. Formerly known as "WLOV News at Nine", this broadcast can be seen for thirty minutes. It began to have competition on September 8, 2008 when WCBI added a weeknight-only half-hour newscast on its second digital subchannel (which carries Fox sister service MyNetworkTV). On April 20, 2009, WTVA became the first station in the market and second in the state to upgrade local news to high definition. Compared nationwide, it was the smallest market outlet that made the change. "WLOV News at Nine" would not be included in the upgrade until June 22.