The club began playing a few home games each year in Launceston in 2001, predominantly against the non-Victorian clubs, which earns it a hefty sponsorship from the Tasmanian government. In 2015, Hawthorn signed a five-year, $19 million deal with the Tasmanian State Government to continue to play four home and away games and a pre-season game in Launceston until the end of 2021. The club now boasts one of the highest memberships among Victorian clubs, and was a dominant club on-field in the early 21st century with four premierships between 2008 and 2015.