The term "effeminiphobia" (sometimes "effemiphobic", as used by Randy P. Conner) was coined by Will Fellows to describe strong anti-effeminacy. Michael Bailey coined the similar term "femiphobia" to describe the ambivalence gay men and culture have about effeminate behaviour in 1995. Gay author Tim Bergling popularized the term "sissyphobia" in ', although it was used before. Transgender writer and biologist Julia Serano has coined the similar term "effemimania". Feminist Sociologist Rhea Ashley Hoskin suggests that these terms can be understood as relating to a larger construct of ', or "prejudice, discrimination, or antagonism directed against someone who is "perceived" to identify, embody, or express femininely and toward people and objects gendered femininely." Since the 2000s, Peter Hennen's cultural analysis of gay masculinities has found effeminacy to be a “historically varying concept deployed primarily as a means of stabilising a given society’s concept of masculinity and controlling the conduct of its men based upon the repudiation of the feminine”.