One Reel and the Seattle Center have agreed to collaborate in revamping Bumbershoot in order to bring it back to its roots and make a sustainable model for the future of the festival. Festival producers the Seattle community, and artists have all expressed the importance of Bumbershoot and its impact on the city. Chris Cornell, former lead singer of Soundgarden and Seattle native has said that playing Bumbershoot was "a career highlight". A bold statement from one of the founders of the Seattle Grunge movement.