At the meeting, Bricklin saw Fuji’s Subaru 360 mini-car, which got up to 60 miles to a gallon of gas and did not require federalizing in the United States because it weighed under 1,000 pounds. He was able to secure an exclusive contract with Fuji Heavy Industries to import Subaru cars and trucks into the United States, forming Subaru of America. Despite the car's ill fit for American roads and traffic, Bricklin was described as "one of the first auto industry mavericks to recognize that thrifty, inexpensive Japanese cars could be big in the United States."