In "The Miserable Mill", Sir is the proprietor of the Lucky Smells Lumbermill, located in Paltryville. His real name is not known, although it has been described as being hard to pronounce. Mr. Poe has attempted to pronounce the first syllable of the name, using a radically different syllable every time (Wuz, Qui, Bek, Duy, Sho, Gek, etc.). Klaus may have been able to pronounce it, but he is shot down by Mr. Poe stating it's too complicated for an adult.