During the North American leg of the Escape to Plastic Beach tour in the fall of 2010, Albarn continued recording Gorillaz songs entirely on his iPad. The recordings were later released as the album "The Fall", first released digitally on Christmas Day 2010 and later given a physical release on 19 April 2011. Albarn said the album served as a diary of the American leg of the tour, explaining that the tracks were presented exactly as they were on the day they were written and recorded with no additional production or overdubs: "I literally made it on the road. I didn't write it before, I didn't prepare it. I just did it day by day as a kind of diary of my experience in America. If I left it until the New Year to release it then the cynics out there would say, 'Oh well, it's been tampered with', but if I put it out now they'd know that I haven't done anything because I've been on tour ever since." The band later released a "Gorillaz edition" of the Korg iElectribe music production app for iPad, featuring many of the same samples and sounds used by Albarn to create "The Fall".