Wilhelm Karmann and Luigi Segre often encountered each other at international automobile shows, and after an initial discussion prompted by Wilhelm Karmann, Segre secretly obtained a Volkswagen Beetle to use as a basis for a prototype — the Type I's were difficult to come by and Gian Paolo, Mario Boano's son, purchased one in Paris and drove it back to Turin. Ghia customized its platform, designed the initial prototype and in five months constructed the model. Segre secretly presented the model to Wilhelm Karmann one year after the initial discussion — late in 1953, in Paris, at the Societé France Motors factories (Volkswagen's dealership for France and the exclusive European dealer of Ghia-built Chrysler models). When Wilhelm Karmann saw the coupe, Karmann said, "I'd like to build that!" As the head of Ghia, Segre singularly directed the project through conception and prototyping, delivering a feasible project that Willhelm Karmann both wanted to and could practically build — the project Willhelm Karmann would in turn present to Volkswagen.