WIRL was most famous as a successful Top 40 radio station from 1960 until approximately 1984. During its tenure, its only competition was daytime-only WPEO 1020 AM. Popular disc jockeys were Robyn Weaver, Lee Ranson, Jerry Barr, Jim French, Timmy "Old Weird" West, Bill McCluggage, Lee Malcolm, Wayne R. Miller, Howard Taylor, Pete Stewart, VLJ, Charlie O'Day, John Sebastian Bachman, Ann Holub, Dave Phillips, Steve Young, Scott Robbins, Ron Thorn, with Mark Wainwright and many more. For many years WIRL broadcast Bradley Braves basketball games not aired on WMBD (AM).