In the run-up to the 2015 United Kingdom general election, there was outrage on Twitter over an "If..." cartoon strip depicting Scottish National Party (SNP) leader Nicola Sturgeon as refusing to compromise on their "core demand" for "incest and Scottish folk dancing". Numerous tweets branded Bell as racist, while others said that it was no more outrageous than his cartoons mocking other politicians. There were over 300 complaints made to "The Guardian" and nearly 1,000 comments under the online cartoon, mostly negative. The wording referred to a quotation attributed to Sir Arnold Bax, who said a Scottish friend had told him "You should make a point of trying every experience once, excepting incest and folk dancing". During the 2014 Scottish independence referendum, Bell's cartoon strip depicted Sturgeon's "Yes" campaigning as promising "No Noness ... and Yes Yesness; Nationalism, Socialism: together they go so well!!"