As Canada's most visited zoo, Calgary Zoo was in 2015 recognized by TripAdvisor with its Travellers' Choice Award. The zoo has also received international recognition as one of the top zoos in the world for conservation research. In 2013, the Association of Zoos and Aquariums said "the Calgary Zoo sets itself apart as one of the top zoos in the world." In 2015 the zoo was named one of the top three most respected organizations in Alberta and one of Alberta's 10 most beloved brands.