At the time, Oliver was also an acclaimed artist with his work being displayed in exhibitions depicting Rhondda life. There are slight variations with the cover in different territories with some showing the shadow of the figure with wings - either angels wings or more likely bird wings. This is best depicted in an official promotional colour wallpaper the band released for fans. The city in the album's background is Los Angeles, California where the album was recorded and mixed. Watkins said that he regarded artwork as "just as important as the music", and in January 2010 reflected back on some of the Lostprophets' artwork saying "I remember doing the "Start Something" record and compiling the inlay which is a collage of two years of our lives. It was so much fun. I'd sit there for hours looking at the booklet and all the little pictures. I did that to all the albums I bought."