While under construction it was known as Metropolis (as late as 2007), but when it opened, the complex was renamed "Toronto Life Square" after the local magazine. After the building was placed in court-ordered receivership in 2009, St. Joseph Communications, the owner of "Toronto Life" magazine, initiated a court action to have the magazine's name removed from the complex. The building was renamed "10 Dundas East" in September 2009. Entertainment Properties, a Kansas City-based real estate investment trust that had provided construction financing for the project in 2005, acquired the complex in March 2010.