The tour was announced by various media outlets in March 1998, when Twain's third album was certified five times platinum in the United States. The tour, named after the same album, was planned to begin in May 1998 in Sudbury (near Twain's hometown of Timmins) and ending December 1998 in Phoenix, Arizona. It became very popular, with many dates selling out within hours of the announcement. Most notably, the concerts at the Pine Knob Music Theatre in Clarkston, Michigan sold out in 29 minutes, a feat previously conquered by Metallica and The Who. The response led Twain to add additional dates in North America along with dates in Australia and the United Kingdom.