Pal's Sudden Service, normally called Pal's for short, is a regional fast food restaurant chain located in northeast Tennessee and southwestern Virginia, with stores concentrated in the Tri-Cities, Tennessee metro region. The first Pal's opened in 1956 in Kingsport, Tennessee a year after the founder of Pal's, Fred "Pal" Barger, attended a National Restaurant Convention in Chicago and met Ray Kroc and Fred Turner, observing the construction and equipment they used for the first McDonald's restaurant. Pal's CEO is Thom Crosby. In 2020, the company had 30 locations.