Adams and his music are popular in India, where he is a household name for three generations of people and many people say the first few English phrases mastered by many young Indians are "It was the summer of '69" and "Everything I do, I do it for you." Many music industry executives have said Adams is the most-known foreign music artist in India, with a Universal Music India executive saying in 2011, "The only other performer who comes close is Enrique Iglesias. Bryan is huge. He was one of the first foreigners to stage a large-scale concert in India in the early 1990s, and he has returned to tour India several times. Adams was on the cover of the September 2018 issue of "Rolling Stone India", within which they printed an interview with him; the article stated that Adams is "one rock legend whose concerts have created mass frenzy every single time in every single city he's played" in India. It is also reported that "Summer of '69" has been so popular in India for so long that it is "almost a Hindi song now", often the only "western" song that might be allowed to be played at a traditional Indian wedding. One Indian writer wrote "From wedding parties to school farewells, in every gathering of people intoxicated beyond a certain level comes a time when someone slips on 'Summer of ’69'. I'll bet you my Aadhaar number that as that song builds, there'll come a point where everyone in the room is triumphantly pumping their fists in the air and screaming, 'Those were the BEST DAYS of my life!'"