It is normal for programmers to focus on representing their consumers, and because the majority of those who watch television are white, most of the media is white-washed. In its history, when Fox wished to appeal to young audiences, it aired shows about young people. Ladies Night on television was intended to draw a female audience. Economists refer to these patterns as "externalities". They are caused by rational profit-seeking behavior of media organizations facing competition for the positive attention of white-dominated mass audiences. When advertisers want to show things such as vacations, cute couples, luxurious or family scenes, most of the time they automatically think white. In the words of African American specialist Theodore Ransaw: "According to the world of TV advertising, Whites are the ones who occupy the realm of ideal humanity, of human warmth and connection". Because of this, the media tend to broadcast women with Eurocentric, thin features. Women of color are underrepresented, but when they are included, they are often depicted in racially biased ways. Analyses have showed that people of color have historically been portrayed as athletes, or in lower-class occupations such as fast-food workers and in minor, non-speaking roles. Black and Latina women are often portrayed as either slaves/maids, or poor, working-class figures with too many children. Women of color are lightened by different companies, stripped of their heritage and pride, or photoshopped to appear slimmer and more suitable for television. Women of color also face dehumanization by the media. The white women are usually portrayed as angelic and innocent. When a woman of color gets cast on a TV show, she is often portrayed as being very sexual. These women also face lower body satisfaction, because they either need to be slim or curvy. Women of color are forced to try to live up to a standard that is set by white women, which in most cases is unreachable.