Pop Secret formerly sponsored an annual NASCAR race called the "Pop Secret Microwave Popcorn 400" at Rockingham Speedway in North Carolina, as well as the race it was replaced by in 2004, the "Pop Secret 500" at Auto Club Speedway in Fontana, California. Pop Secret created a variety of colored popcorn called Pop Qwiz in the early-1990s. Colors included yellow, blue, green, and a mystery bag with a surprise color. Pop Secret created the What's Your Pop Secret? Theatre, which showcased and supported independent film makers. Pop Secret continues to support Film Independent (FIND), a non profit organization that helps increase diversity in film making within the industry.