The NFL considered CBS's bid to be the most attractive, owing to the network's overall ratings stature (CBS had been the highest-rated broadcast network in the U.S. since the 2005-06 television season), a commitment to aggressively promote the Thursday games across its properties, and its plans to utilize CBS Sports' top NFL talent and production staff across all of the games in the package to ensure a major improvement in quality over the previous, in-house productions. CBS staff also cited experience with its joint coverage of the NCAA Men's basketball tournament with Turner Sports as an advantage in its collaboration with NFL Network staff, as talent from both networks collaborate on pre-game, halftime and post-game coverage. During the games, a distinct graphics package co-branded with both CBS and NFL Network logos is used, certain players on each team wear microphones, and 4K cameras are used to allow zoom-in shots during instant replays.