On January 27, 2021, Sinclair announced that the networks would be rebranded as Bally Sports. With the Fox Sports Carolinas and Fox Sports Tennessee will be discontinued, with their sports programming being dispersed to the Bally Sports South and Southeast channels. To better reflect their target markets, Prime Ticket and SportsTime Ohio will also be rebranded as Bally Sports SoCal and Bally Sports Great Lakes respectively. In March 2021, Sinclair revealed that the relaunch would occur on March 31, the eve of Major League Baseball's Opening Day.