The Double proved to be a premature high point of a decade characterised by a string of near-misses. Despite signing World Cup winner Alan Ball for a club record £220,000 in the close season, Arsenal began 1971–72 badly, losing three matches in August, and were forced to play catch-up for the rest of the season, ultimately finishing fifth. Their debut in the European Cup started encouragingly, but they were knocked out in the quarter-finals by a Johann Cruyff-inspired Ajax, who went on to win the trophy as part of a hat-trick of European titles. Arsenal also reached the FA Cup Final for the second year in a row; in a repeat of the 1968 League Cup Final they lost 1–0 to Leeds United, in an ugly match of few real chances.