Throughout the group's history it has retained full creative control and ownership of every aspect of their business in an effort to remain as independent as possible. As Field stated, the band's corporation was "not your regular 'corporate culture'. The group does not have a chief executive instead making decisions through consensus and made business decisions based upon their experience as performers and their knowledge of early childhood education. Endorsements of toys and other products were made carefully and only with products that correlated with their image. There are high expectations regarding the behaviour and attitude of everyone associated with the group.