Greenville is on the south end of Jersey City. In the 2010s, the neighborhood underwent a revitalization. Considered an affordable neighborhood in the New York City area, a number of Ultra-Orthodox Jews and young families purchased homes and built a substantial community there, attracted by housing that costs less than half of comparable homes in New York City. In a December 2019 shooting incident, three bystanders were killed in a kosher market in Greenville. The two assailants, who had earlier killed a police detective, were also shot and killed.