The basketball program has produced professional basketball players such as Artis Gilmore, Otis Smith, Pembrook Burrows III and Rex Morgan. In 1970, Jacksonville University became the second smallest school (behind St. Bonaventure) to make it to the NCAA Final Four and the national championship game. The team was led by head coach Joe Williams. After defeating the St. Bonaventure team in the tournament semi-finals, the Dolphins lost to the UCLA Bruins in the national championship. The following season, Jacksonville became the first college basketball team to average 100+ points per game, at a time when there was no three-point shot and no shot clock in college basketball. In 2009, Jacksonville won the regular season Atlantic Sun Conference title in men's basketball, but fell to East Tennessee State in the conference tournament title game. The Dolphins were invited to the National Invitation Tournament, the school's first post-season tournament since 1986, but lost in the first round to the University of Florida Gators.