In 2003, Salford Quays was the venue for the first International Triathlon Union World Cup event to be held in the UK. It has since become an annual event held at the end of July each year, although the 2008 event was cancelled because of a clash with the Beijing Olympics. In September 2010 and May 2011, the site hosted the Great Salford Swim, a mass participation open water swim event. The event has been re-branded as the Great Manchester Swim since 2012.