With colleagues, Dale in 1984 created Business Literature Services Ltd. (now known as Flag Communication Ltd.), a publishing house devoted to business-related writing, and singlehandedly established Fern House Publishing in 1990. In addition, between 1992 and 1994 Dale served as series editor and writer for eight Discoveries & Inventions books for the British Library. He also wrote three novels: "About Time" (1995), "The Secret World of Zoë Golding" (2010), and "The New Life of Hannah Brooks" (2013). He also from time to time performed a one-man show called "Hello, Mrs Fish."