Examples of successful chip families sold by Zoran include the Vaddis product line that was widely used in DVD players, especially in earlier brand-name models with upscaled HDMI output (using Zoran's HDXtreme upscaler chip) and by numerous low-cost manufacturers in China, the COACH image processor/video processor product line for digital cameras that saw widespread adoption among both major brands and lower cost manufacturers in Asia and shipped hundreds of millions of units, and the SupraHD product line of integrated SoC solutions for LCD TVs, primarily supporting the ATSC and NTSC standards for the US market.