As the leading organizer of the 1968 protest of the Miss America Pageant, "No More Miss America!", Morgan attacked the pageant’s "ludicrous 'beauty' standards and also accused the pageant of being racist, since at that time no African American woman had been a contestant. In addition––according to Morgan––in sending pageant winners to entertain troops in Vietnam, the women served as "death mascots" in an immoral war. Morgan asked, "Where else could one find such a perfect combination of American values -- racism, militarism, capitalism -- all packaged in one 'ideal' symbol, a woman."