While "Some Might Say", a number one hit, had been released in April, the single chosen to precede the album's release was "Roll with It", planned for release on 14 August, six weeks before the album was due to hit the shelves. This was an unorthodox method for the time, contrasting the standard industry procedure of releasing the lead single three weeks before its parent album. Blur's management had become worried that this would hinder the chances of the group's forthcoming "Country House" single reaching number one the following week. As a reaction, Food Records pushed the release of "Country House" back a week and thus started what became known as "The Battle of Britpop".