The section of NY 96 between exit 29 and NY 250 in Perinton serves as a major commercial strip, anchored by the presence of Eastview Mall, one of the largest malls in the Rochester area and the largest east of the city. Also present along this stretch of NY 96 are a series of plazas, beginning with one just north of I-490 featuring a Walmart and a Kohl's. Continuing northward, NY 96 runs along the eastern edge of Eastview Mall and passes two more plazas, one of which is developed around a Kmart. The highway gradually turns northwest toward the county line as it passes the mall, and crosses into Monroe County at an intersection leading to Eastview Commons, a plaza separated from the mall by high-voltage power lines and a large ditch.