In 1996, Baton acquired CFCN from Rogers Communications. Significantly, Baton also acquired Rogers' CTV vote. It also started a joint venture with Electrohome, owner of CFRN and CKCO. As part of the deal, Baton was allowed to vote Electrohome's. The following year, Baton acquired both Electrohome's share of the joint venture and CHUM Limited's CTV-affiliated system in the Maritimes, ATV. This gave Baton a 57.2 percent controlling interest in the network, triggering a put option allowing the remaining affiliates to sell their CTV shares to Baton without selling their stations, which they did. Baton was now full owner of the CTV network and immediately began plastering the CTV brand across its stations, even on non-network programming, and dropped its secondary Baton Broadcast System (BBS) brand. The company changed its name to CTV Inc. in 1998, and eventually acquired two of the final three large-market stations, CKY and CFCF (it replaced the third, CHAN, as discussed below).