The AirTran airline operation received criticism for the name change with "Time" magazine writing, "In a corporate disappearing act, the troubled airline bought a smaller rival and adopted its name, becoming AirTran Airways." The "Los Angeles Times" wrote in the Summer of 1997, "After more than a year of reminding too many people of a disaster rather than low fares, ValuJet on Thursday said it would take a new name. ValuJet is buying a much smaller airline, AirTran Airways, from Airways Corp. for $66.3 million worth of stock and taking its name."