By the early 1970s, Norman was performing frequently for large audiences, and appeared at several Christian music festivals, including Explo '72, a six-day Dallas, Texas, event which has been called the "Jesus Woodstock." Norman established a half-way house where he "housed and fed various groups of people, supervised their Bible studies and drove them to church on Fridays and Sundays". He earned $80 per month from Capitol for polishing and refining songs for Capitol artists. In 1970, Norman established a record label, One Way Records. He released two of his own albums "Street Level" and "Bootleg" on the label as well as Randy Stonehill's first album, "Born Twice".