When she made her debut into the industry, she was often labelled as a "penyanyi kampung" (old-fashioned or conservative singer) for her modest attire and her refusal to take pictures with a man for a magazine cover, unless at a ceremony or at an award-accepting event. During her early years as a singer, she was criticised for refusing to wear daring clothes and her principle of not taking pictures with male artistes. She was quoted as saying: "As an artist, I do realize that there are many social responsibilities that I need to take care of. So, I opt to be moderate in everything, including in my sartorial matter." and "I want to show what my talent is, and my God-gifted vocal ability without relying the image of being sexy.". Her debut in Indonesia in 1997 with modest, beautiful and talented personality has said to revolutionise Indonesian music industry which famous with Dangdut which before this promoted sensual and erotic elements through the performances, especially those by female artistes. Her modest image was the subject of appraisals and positive feedback even from the Islamic scholars from Malaysia and Indonesia. Since then, her popularity throughout the South East Asia music industry has remained strong, proven as she was voted as Most Popular Female Artiste ten times in a row and Regional Most Popular Artiste in 2011 in Anugerah Planet Muzik 2011, beating contenders from Malaysia, Singapore and Indonesia.