In 2019, the company entered the plant protein category with their Raised & Rooted brand. The brand initially included vegetarian nuggets as well as burgers with a blend of beef and pea protein, then expanded to include tenders. In 2020 Tyson discontinued the burger and removed egg whites from the nuggets, announcing that the Raised & Rooted brand would be free of animal products moving forward. In 2021, the company launched two vegetarian patty breakfast sandwiches under its Jimmy Dean brand.