Traffic reporting has been a primary focus in the Detroit area since CKLW, the 50,000-watt powerhouse radio station located in Windsor, Ontario, Canada but broadcasting to the Detroit, Michigan market (and 28 states and 6 Canadian provinces) helped with producing the concept of traffic reporting They launched their helicopter news and traffic reporting service in the late '70s with Jo-Jo Shutty on board. She became the first female helicopter news and traffic Reporter in North America and later married well-known Canadian/American news anchor Byron MacGregor, the voice of hit recording, "The Americans". These traffic reporting services are now primarily handled by a small variety of broadcasting companies and distributed through various media: radio, television, the Internet, and more recently through cell phones, in-vehicle navigations devices, and satellite radio (Sirius XM).