By the late 1950s, RKO had ceased film production, and the remaining four of big five had recognized that they did not know how to reach the youth audience. In an attempt to capture this audience, the Studios hired a host of young filmmakers (many of whom were mentored by Roger Corman) and allowed them to make their films with relatively little studio control. Warner Brothers offered first-time producer Warren Beatty 40% of the gross on his film "Bonnie and Clyde" (1967) instead of a minimal fee. The movie had grossed over $70 million worldwide by 1973. This initial successes paved the way for the studio to relinquish almost complete control to the film school generation and began what the media dubbed "New Hollywood."