On June 3, 2015, then-Showtime parent CBS Corporation announced that it would launch an over-the-top subscription video on demand service that would be distributed as a standalone offering without the requirement of having an existing television subscription to use (in the manner of competitor HBO's OTT offering, HBO Now). The service, which uses the same branding as the linear television channel, was officially launched on July 7, 2015 (coinciding with the season premieres of "Ray Donovan" and "Masters of Sex" on July 12). The service was initially available for purchase through Apple Inc. (to Apple TV and iOS devices), Hulu, Roku, PlayStation Vue and Amazon Prime as well as through Showtime's website (SHO.com).