Wendell Potter admitted that while he was working as Head of Corporate Communications at CIGNA, the health insurance industry umbrella agency America's Health Insurance Plans had developed a campaign to discredit Michael Moore and the movie. When asked what he thought about the film Potter said that "I thought that he hit the nail on the head with his movie. But the industry, from the moment that the industry learned that Michael Moore was taking on the health care industry, it was really concerned ... They were afraid that people would believe Michael Moore."