Eric's was a membership only venue whereby members had to buy a yearly membership to enter the club. One of the more beneficial ideas was to provide membership for 'under 18's', which allowed younger music fans to see both local and national bands during a 'matinee' show they would more often than not have had a chance to see. It could be argued that this was merely a marketing ploy or revenue generating exercise, but this encouraged more prominent national bands and artists to visit Liverpool and helped provide a social networking venue for some of the city's future musical artists.