In 1966, Murray collaborated with media art collective USCO to design and produce the psychedelic multimedia event "The World", which took place in the Roosevelt Field abandoned airplane hangar in Long Island and was dubbed the first discotheque. Live and recorded music played while slides and film were projected onto the crowd. Music acts that performed included The Young Rascals, The Hollies, Del Shannon, The Isley Brothers, and Mitch Ryder and the Detroit Wheels. "The World" was featured on the cover of "Life" magazine in May 1966.