With new restaurants opening up so often, it is very important that restaurants keep up to date with any advancements in order to remain relevant in the ever-changing market. Media is a basic technology that restaurants must stay up to date with. Fast food restaurants are far more advanced technologically than standard restaurants, as it is acceptable to sacrifice human interaction for fast service and results. However, for a traditional restaurant, adding in self-serving kiosks for example is not an ideal advancement. That us where social media platforms open up huge opportunities for restaurants who need to stay somewhat traditional in the physical restaurant.