In his first ABA season, Cunningham averaged 24.1 points per game, 12.0 rebounds per game, and led the league in total steals. He led the Cougars to the best record in the league and was selected to the All-ABA First Team and was named the ABA MVP. During the post-season, the Cougars defeated the New York Nets in five games in the Eastern Division Semifinals to advance to the Eastern Division Finals. In the Division Finals the Cougars lost a tight seven game series to the Kentucky Colonels, 4 games to 3. In the 1973–74 season Cunningham and the Cougars finished third in the Eastern Division and lost again to the Kentucky Colonels in the Eastern Division semifinals.