The album's booklet is twenty-four pages long, consisting of song lyrics and comics drawn by Zombie. Gene Colan and Dan Brereton, of Marvel Comics, contributed numerous drawings for the booklet. The booklet contains numerous images of ghosts, goblins, monsters, and other creatures. Numerous references to Lucifer and Satan are made throughout the pages, along with images of Sheri Moon and other near-nude women. Zombie had a replica of the robot from the film "The Phantom Creeps" (1939) created for the booklet. The replica was created by Wayne Toth, and stood ten feet tall. The creation is featured on the back of the album, as well as the single cover for "Dragula". Zombie would continue to use it for numerous live performances and appearances, including the music video for his single "Dead City Radio and the New Gods of Supertown" (2013). Zombie said of the booklet, "It’s a welcome relief from the less-is-more school of thought [...] I grew up in the heyday of cool record packaging. I would stare at the record for hours. Now, you open a record and you get nothing. I always feel cheated." The disc itself is either white or yellow depending on the version, and features images of various monsters and ghouls also designed by Zombie.