The basic aim of the "People Need Love" single was not to promote the quartet, since all four individuals had other commitments and did not have the time to form a permanent group (an example of this is the crediting; the single in most of the territories is credited to "Björn & Benny, Agnetha & Anni-Frid"), but to promote the "Björn & Benny" duo, which was the singing and songwriting partnership of the two men. The women were simply guesting on the new "Björn & Benny" single. However, the very positive audience reaction was unexpected.