Discussing the change of genre between her lead singles, Milian said that the "first single off my last album, 'AM to PM', was more of a kiddie kind of thing, very pop. It Low is more R&B, kind of a club/party kind of vibe." An issue Milian had with the album was that it did not flow. The various pop and urban influences in that album, she found, confused the audience. For her next studio album, Milian said that she wanted a more consistent feel.