By March 2001, the band had parted ways with Jade Tree, as the label was unable to give the amount of financial support that the band was looking for. After being courted by Epitaph Records, the group signed with their imprint Anti- later that year. With Anti-, the group were looking to move even further away from emo, which the band had become increasingly known for while on Jade Tree. Bohlen would liken his band and the label to each other as stylistically synonymous. The group also experienced licensing conflicts with Jade Tree, resulting in difficulties distributing the Promise Ring's releases to labels in other countries, including European releases of "Electric Pink" and album releases in Japan.