With WYAH's growth and profitability, CBN began expanding to other markets. The ministry launched WHAE-TV (now WGCL-TV) in Atlanta in 1971; purchased KXTX-TV in Dallas in 1972; and signed on WXNE-TV (now WFXT) in Boston in 1977. These stations formed the Continental Broadcasting Network, a wholly owned subsidiary of CBN, with WYAH-TV as the flagship station. Locally, channel 27 faced competition for the first time in 1979 when WTVZ (channel 33) was signed on by TVX Broadcast Group. The new, locally owned independent purchased general-entertainment programming–much of which was passed over by CBN, having been deemed too racy for the ministry's liking. The impact was near-immediate as WTVZ equaled, then surpassed, WYAH (the station officially dropped the "-TV" suffix from its call sign in June 1983) in viewership.