On March 1, 2006, WTMJ-TV launched a digital subchannel on virtual channel 4.2 as "TMJ4 Weather Plus", a 24-hour weather channel featuring a mix of local and national current conditions and forecasts as well as local weather updates from the station's meteorologists; until the July 2013 dispute with Journal, it was previously carried on Time Warner Cable digital channel 999. The subchannel originally served as an affiliate of NBC Weather Plus; three months after it was launched, in June 2006, WTMJ rebranded its weather department from "Storm Team 4" to "TMJ4 Weather Plus", integrating the network brand into its weather branding in compliance with Weather Plus' recommended standardizations for its affiliated NBC stations. After NBC Weather Plus was discontinued in November 2008, the former "Storm Team 4" brand was restored as its universal weather branding; the subchannel itself rebranded as the "Storm Team 4 Channel" on January 1, 2009, and was later renamed "Storm Team 4 TV". In mid-December 2009, Storm Team 4 TV became an affiliate of The Local AccuWeather Channel. Uniquely, the station shared the market's AccuWeather affiliation with PBS member station (and Milwaukee PBS flagship) WMVS (channel 10), which broadcasts a non-commercial version of the AccuWeather Channel on its 10.4 (currently WMVT-DT3) subchannel.