Bristol, TN/VA has been designated by Congress as the 'Birthplace of Country Music'. In 1927 record producer Ralph Peer of Victor Records began recording local musicians in Bristol, to attempt to capture the local sound of traditional "folk" music of the region. One of these local sounds was created by the Carter Family, which got its start on July 31, 1927, when A.P. Carter and his family journeyed from Maces Spring, Virginia, to Bristol to audition for Ralph Peer, who was seeking new talent for the relatively embryonic recording industry. They received $50 for each song they recorded. That same visit by Peer to Bristol also resulted in the first recordings by Jimmie Rodgers. These 1927 sessions became known as the Big Bang of Country Music. Since 1994, the Birthplace of Country Music Alliance has promoted the city as a destination to learn about country music and the city's role in the creation of an entire music genre. Currently, the Alliance is organizing the building of a new Cultural Heritage Center to help educate the public about the history of country music in the region.