The team slipped to 8–5 in 1934, but still made the NFL championship game again. Facing the 13–0 Chicago Bears, the Giants came in as huge underdogs and trailed 13–3 at halftime. The icy conditions and 9 °F weather led to an adjustment between halves that became a memorable part of National Football League lore. A friend of the Maras owned a nearby shoe warehouse, and opened it on that freezing Sunday afternoon to supply the entire team with new sneakers for better footing on the frozen turf than they had had with conventional cleats, enabling them to run off 27 unanswered points in the second half for a 30–13 win and the team's first title. More than seven decades later, the contest is still remembered as "the sneakers game."