After appearing in "Almost: Round Three", Sheckler resigned from the company to join the relaunched Plan B Skateboards deck and apparel company in 2007—at that time, the team consisted of Brian Wenning, Pat Duffy, Ryan Gallant, PJ Ladd, Paul Rodriguez, Colin McKay, and Danny Way. Sheckler's MTV reality series, "Life of Ryan", premiered in August 2007. Jason Carbone and Sarah Kane were the show's executive producers, and both of Sheckler's brothers starred in the series, alongside his childhood friends Tony, Casey and Taylor.