Social media is among the fastest growing media platforms in the modern era. Restaurants have jumped onto the social media buzz in a unique and effective way. There are many apps available to download that help restaurants attract new customers and get their name out to the public. One type of app that has revolutionised restaurant to consumer engagement is online search and discovery platforms such as Zomato and Yelp. What Zomato and Yelp do is they sell an advertising platform to the restaurant, which in turn allows users of the app to search for restaurants of a certain type with in a small radius of their location. The use of this type of media allows restaurants to directly advertise to a very specific target audience, as customers refine their searches to find a specific restaurant to suit their needs. Through signing up for social medias such as Zomato and Yelp, the restaurant is also telling the customers that they are confident in the quality of their product as the app allows customers to place reviews on their experience at the restaurant . In 2009, 70% of all restaurants were listed on Yelp. A positive correlation exists between the revenues of restaurants and their online reviews.