Elliott took the opportunity to purchase the cement works and, on 17September 1842, an advertisement to that effect appeared in the "Advertiser". They were situated on the banks of the River Itchen adjacent to Millbank Wharf, Northam, only north of the Godfrey's Town stores that Elliott had purchased from Robert Young. Godfrey's Town was also known as Crabniton and is marked as such on the 1871 Ordnance Survey town plan of Southampton. With the acquisition of Hale's works, Elliott could add Roman cement, Plaster of Paris, various types of lime and gypsum to his stock list. The Millbank works became the base of Elliott's operations and has remained as such ever since.