A new focus of LBF 2015 was the attention to the video game industry. With the development of digital technologies and an increasing level of engagement from people, especially children and young teenagers, many authors and publishers are looking for a new way to tell stories that can help readers have more interaction with the fantasy and gain new knowledge during the games. Several famous professionals from the gaming industry have been to the fair and given speeches about their ideas, concepts that help both publishing and gaming industries to push the boundaries and create a new form of media convergence.