In the early '90s, Vinton found himself booked as a guest star at The Roy Clark theatre in Branson, MO. Bobby was unsure of his ability to draw at what was then a country western themed resort and was shocked at the massive turnout for his concerts there. He was so impresssed with the Branson model that he invested millions in building the Bobby Vinton Blue Velvet Theatre and enjoyed ten successful years there. In 2002 the theater was sold to David King, creator and producer of Spirit of the Dance. Vinton returned to Branson periodically for limited engagements at the theater.