Although a commercial success, the record initially received lukewarm reviews from mainstream critics; many reviewers deemed it inferior to "Definitely Maybe", with the songwriting and production particular points of criticism. However, critical opinion towards the album completely reversed in the ensuing years, and it is now generally considered an important record of both the Britpop era and the 1990s in general, as well as appearing on several lists of the greatest albums in rock music. At the 2010 Brit Awards, "Morning Glory" was named the greatest British album since 1980. It has sold over 22 million copies worldwide, making it one of the best-selling albums of all time. As of October 2018, it is the UK's fifth best-selling album and third best-selling studio album of all time, having sold over 4.94 million copies. It was also the UK's best-selling album of the 1990s.