"Never before has an attempt been made on the part of a national Indian organization to publish a periodical devoted to the interest of the entire race. That heretofore this has not been done, points to reasons beyond the mere conservatism of the race and the drawback of hundreds of native dialects. This venture is therefore more or less an experiment based upon the faith of the Society in its own integrity and the essential pride of the race in its position as the native race of America." The role of the Society and the problems confronting it were discussed at length in several editorials. "The open plan is to develop race leaders. These leaders will not come from those so merged in American life that they have forgotten they are Indians or from those so bound by the lack of education or reservation environment that their vision is narrow, but from the small company of Indians abroad vision." Thereafter, the Society published a scholarly journal for seven years, the "Quarterly Journal of the American Indian" (1913–1915), and renamed the "American Indian Magazine" (1916–1920).