In 1997, KGMC terminated the LMA with Pappas, switching full-time to a format of infomercials and religious programs. Pappas then moved the WB affiliation first to KMPH on a secondary basis, and later to KNSO (channel 51) in 1998 and finally to KFRE-TV (channel 59) in 2001, where the network remained until The WB ceased operations in September 2006 and was replaced by The CW. In the meantime, KGMC would join home shopping network America's Store in 1998; after America's Store was shut down by HSN in 2007, KGMC switched its programming to Jewelry Television. KGMC had been the only full-power independent television station in the Fresno market, until August 1, 2012, when it became an affiliate of the Spanish-language network MundoFox. On December 1, 2016, with the demise of MundoMax, KGMC switched to Liberman Broadcasting's Estrella TV network.