Officially called the Rangeland Derby, and nicknamed the "half-mile of hell" or the "dash for cash", chuckwagon racing proved immediately popular and quickly became the event's largest attraction. While only six teams raced in 1923, today's Rangeland Derby consists of 36 teams competing for $1.15 million in prize money. Joe Carbury was the voice of the Rangeland Derby for 45 years, until 2008. His distinctive voice and signature phrase of "and they're offfffffff!" to announce the start of a race made him a local legend, and earned him induction into the Alberta Sports Hall of Fame in 2003.