When the Fox Broadcasting Company launched in October 1986, the network's management, having seen how sports programming (in particular, soccer events) played a critical role in the growth of the British satellite service BSkyB, determined that sports would be the type of programming that would ascend Fox to a major network status the quickest; as a result, Fox tried to attract a professional football package to the network. In 1987, after ABC initially hedged on renewing its contract with the National Football League (NFL) for the television rights to "Monday Night Football", Fox made an offer for the package at the same price that ABC had been paying at the time – about $13 million per game. However, partly due to the fact that Fox had yet to establish itself as a major network, the NFL decided to resume negotiations with ABC, with the two parties eventually agreeing to a new contract, keeping what was the crown jewel of the league's television broadcasts on that network (where it remained until 2006, when "MNF" moved to sister network ESPN as part of a contract that also saw NBC gain the "Sunday Night Football" package).