During its development, the CB750 was known within Honda as their "King of Motorcycles"; so Honda's next big thing would be deemed the "King of Kings". Honda first envisaged the Gold Wing as a large sport motorcycle, but on learning that customers were "piling miles on touring", Honda reconsidered the bike's design objectives, realising that the primary market for the Gold Wing was the long-distance motorcyclist. In North America a motorcycle suitable to that task would need comfort for the long haul, wind protection, a smooth ride, a comfortable seat, luggage storage, and power in abundance.