The ASA upheld three classes of complaints. First, the advert was considered to be “likely to cause offence to those readers who were Christian” and breached Clause 5.1 of the Code of Advertising Practice. Second, the advert, “by featuring spilled blood prominently, wrongly suggested that all the reported incidents involved physical injury” and breached Clause 7.1 of the Code. Third, the GPA was unable to substantiate the claims made in the advert – a further breach of the Code, this time of Clause 3.1. The ASA did not uphold the complaint that the advert implied that the Bible condoned anti-homosexual attacks or that the advert incited violence towards 'people of faith', especially Christians.