Flaxbourne Station was established in the area around 1847. In 1905, most of the station was subdivided as part of the government's land reform, and Ward township was formed. The area was known by the name of the station. On the initiative of Richard Seddon, who was prime minister at the time, the township was named after his friend and political colleague Joseph Ward; a measure that was controversial at the time. The township of Seddon, named after Richard Seddon at the same time, is north of Ward.