In 2005, when the NFL negotiated a new set of television contracts, Comcast-owned OLN offered to pay $450 million for an eight-year contract to carry NFL prime time games. In exchange, Comcast planned to add NFL Network to its digital cable lineup. The channel was added, but NFL Network decided to air the games itself, foregoing a rights fee. The other television deals generated $3.735 billion per year over an eight-year period for CBS, Fox, NBC, ESPN and DirecTV (owner of the out-of-market sports package NFL Sunday Ticket).