Charles Shaar Murray wrote in "The Independent" that " Drummond is many things, and one of those things is a magician. Many of his schemes... involve symbolically-weighted acts conducted away from the public gaze and documented only by Drummond himself and his participating comrades. Nevertheless, they are intended to have an effect on a worldful of people unaware that the act in question has taken place. That is magical thinking. Art is magic, and so is pop. Bill Drummond is a cultural magician..."