A MaxiCode symbol (internally called "Bird's Eye", "Target", "dense code", or "UPS code") appears as a 1 inch square, with a bullseye in the middle, surrounded by a pattern of hexagonal dots. It can store about 93 characters of information, and up to 8 MaxiCode symbols can be chained together to convey more data. The centered symmetrical bullseye is useful in automatic symbol location regardless of orientation, and it allows MaxiCode symbols to be scanned even on a package traveling rapidly.