Schulz submitted his "Li'l Folks" cartoons to United Features Syndicate (UFS), who responded with interest. He visited the syndicate in New York City and presented a package of new comic strips he had worked on, rather than the panel cartoons he submitted. UFS found they preferred the comic strip. When UFS was preparing to syndicate the comic strip as "Li'l Folk", that is "Li'l Folks" without an 's', Tack Knight who authored the retired 1930s comic strip "Little Folks" sought to claim exclusive rights to the title being used. Schulz argued in a letter to Knight that the contraction of "Little" to "Li'l" was intended to avoid this conflict, but conceded that the final decision would be for the syndicate. A different name for the comic strip became necessary after legal advice confirmed that "Little Folks" was a registered trademark. Meanwhile, the production manager of UFS noted the popularity of the children's program "Howdy Doody". The show featured an audience of children who were seated in the "Peanut Gallery", and were referred to as "Peanuts". This inspired the decided title that was forced upon Schulz, to his consternation.