"What If..." was released October 1996 in the UK. It peaked at No. 14 in the charts and, continuing in the vein of the previous single, included a cover of The Beach Boys' "Here Today" as a cassette-only B-side. The single's title track, co-written by Terry Hall and Broudie, featured a poppy sound reminiscent of The Turtles' "Happy Together". The song is regarded as a stand-out track of the album by Broudie himself, who cites The Beach Boys and The Turtles as influences behind the song.