where "u" = ln("U"), suggesting estimation of the unknown parameters by a linear regression of ln("y") on "x", a computation that does not require iterative optimization. However, use of a nonlinear transformation requires caution. The influences of the data values will change, as will the error structure of the model and the interpretation of any inferential results. These may not be desired effects. On the other hand, depending on what the largest source of error is, a nonlinear transformation may distribute the errors in a Gaussian fashion, so the choice to perform a nonlinear transformation must be informed by modeling considerations.