Individuals who suffer from SAD engage in negative visualization and self-talk which halt their attention and ability to stay focused and drain their cognitive power and physical energy. People suffering from SAD believe they are just not good at public speaking, setting a belief as a fact and falling victim to a popular psychological phenomenon known as Self-fulfilling prophecy  Moreover, individuals with SAD add more mental pressure due to the fact that they commonly expect others to like them or accept them, measure their self-worth by their social interaction performance, and believe that showing emotions is the same as showing weakness.