In the Czech Republic, a group of advertising professionals started a website against Santa Claus, a relatively recent phenomenon in that country. "Czech Christmases are intimate and magical. All that Santa stuff seems to me like cheap show business," said David König of the Creative Copywriters Club, pointing out that it is primarily an American and British tradition. "I'm not against Santa himself. I'm against Santa in my country only." In the Czech tradition, presents are delivered by Ježíšek, which translates as Baby Jesus.