In 2018, Citrix changed the names of some of its products to represent its shift to a cloud operating model. The company stated that it made the name changes to present a unified product line so that end users can create, manage, and deploy workspaces with apps and data from a single console. The company dropped its Xen and NetScaler brand names: XenApp and XenDesktop became Citrix Virtual Apps and Desktops; XenMobile became Citrix Endpoint Management; ShareFile integration became Citrix Content Collaboration; XenServer became Citrix Hypervisor; Cedexis became Citrix Intelligent Traffic Management; and NetScaler products kept their identities, yet the "NetScaler" brand name was replaced with "Citrix".