According to Lin Carter, the guiding force behind the group, SAGA was founded in the mid-1960s by the trio of himself, L. Sprague de Camp, and John Jakes out of a shared interest in the then-neglected subgenre of heroic fantasy. Originally it was little more than an in-group, with members gathering for drinks at science fiction conventions and bestowing pompous, complicated titles on each other. Carter was named "Purple Druid of the Gibbering Horde of the Slime Pits of Zugthakya," de Camp "Supreme Sadist of the Reptile Men of Yag," and Jakes "Ambassador-without-Portfolio to the Partly Squamous, Partly Rugose Vegetable Things of the South Polar City of Nugyubb-Glaa." Membership was soon extended to other authors sharing their taste for fantasy, such as Michael Moorcock, who was styled "Veiled Thaumaturge of the Mauve Barbarians of Ningg". The group remained fairly informal, with few expectations of its members; Moorcock has noted he "wasn't really an active member."