During a routine meeting in early 1986, Virgin Records executives threatened to drop the band from the label if their next album failed to sell more than 70,000 units. One reason why the group was not selling enough records, the label reportedly concluded, was that they sounded "too English". As was the case for their other records, the label refused to allow the band to act as their own producers, even though Partridge was already established as a producer of other artists. The group were given a list of American producers and the only name they recognized was Todd Rundgren's. To Virgin, he appeared to be ideal for XTC, as he had a reputation for completing troubled projects on schedule and under budget, such as Badfinger's "Straight Up" (1971) and Meat Loaf's "Bat Out of Hell" (1977). XTC was a rare example, he said, "where I was both familiar with the band's previous work and unnecessary as a 'songcraft' agitator." He had also attended one of XTC shows in Chicago during their 1980 "Black Sea" tour.