Together, Elektra, and New York-based independent marketing firm Drill Team, created the Björk Vespertine Syndicate (BVS), a group of 30-plus websites that had exclusive access to non-album tracks, music videos, and concert/rehearsal footage. To promote the album, Björk appeared in various magazines in mid-2001, including: "The Fader", "Q", "Pulse", "URB", "USA Today", "InStyle", "Vibe", "Us", "Nylon", "Index", "CMJ New Music Monthly" and, "Spin". Magazines "Dazed & Confused" and "Les Inrockuptibles" featured a special issue with texts, photographs, and different CDs issued randomly, each with a different song from the album. "The Times" issued a Björk special, featuring videos, music, photographs, and a competition to see Björk perform. She also appeared on several TV shows, including: "The Rosie O'Donnell Show", "The Tonight Show with Jay Leno", "Space Ghost Coast to Coast", "The David Letterman Show" and, "Charlie Rose", among others.