1970 was a turning point year for the Steelers. The team, along with the Cleveland Browns (with whom the intense "Turnpike Rivalry" developed) and the Baltimore Colts, joined the former American Football League (AFL) teams in the new American Football Conference (AFC), following the AFL–NFL merger that year. The team also received a $3 million relocation fee, which was a windfall for them; for years they rarely had enough to build a true contending team. The Steelers moved into Three Rivers Stadium, and Terry Bradshaw, picked first overall in the draft, started at quarterback. Myron Cope, thought by many as a Pittsburgh institution, entered the broadcast booth for a 35-year career as a Steelers radio commentator. The initial results, though an improvement over the late 1960s, were still unimpressive. Pittsburgh lost its season opener against the Oilers and Terry Bradshaw struggled for much of the season, being sacked for a safety in each of his first three games and throwing 24 interceptions on the way to a 5–9 record. The local media subjected him to harsh criticism for a long time. In 1971, Bradshaw threw 22 interceptions during a 6–8 season.