The comic's story takes place between the 12th and 13th centuries in Central Asia during the reign of Genghis Khan. The main character, Karaoğlan, is a young Uygur Turkic adventurer who worked as a scout in Genghis Khan's army. Karaoğlan is portrayed as a 23-year-old adventurous and brave youngster. He is nomadic and travels throughout Eurasia in his stories. He traveled as far as China, India, Constantinople and Siberia. He is accompanied by his faithful friend Balaban, an ex-captain in the Mongolian army and his father Baybora. His nemesis is Camoka, a Mongolian bandit who raids villages with his men.