When Pulitzer died in 1911, he passed control of the "World" to his sons Ralph, Joseph and Herbert. The "World" continued to grow under its executive editor Herbert Bayard Swope, who hired writers such as Frank Sullivan and Deems Taylor. Among the "World"'s noted journalists were columnists Franklin Pierce Adams (F.P.A.) who wrote "The Conning Tower," Heywood Broun who penned "It Seems To Me" on the editorial page, and hardboiled writer James M. Cain. C. M. Payne created several comic strips for the newspaper.