Before their move to the Giant Center in 2002, the Hershey Bears wore simpler uniforms with the colors of chocolate brown and white. The previous logo used a silhouette of a skating bear with a hockey stick in brown centered in a white, ovular shield outlined in brown. For their move to the Giant Center, the Bears unveiled a new identity-its team colors being burgundy, black, gold, and silver. The primary logo was a maroon bear, outlined in black, swatting a hockey puck centered below the Hershey Bears wordmark. The wordmark was a horizontal gradient using gold and burgundy outlined in black, with the Hershey part centered on a rectangular outline designed to resemble a Hershey's candy bar. The alternate logo consisted of a bear's head in burgundy and black with the initials "HB".