There was little warning in New Richmond. The tornado was completely illuminated by lightning, but it was visible for only a few minutes before it reached the town, as the view was largely obstructed by buildings and large trees. Initially, several of the town's residents recalled hearing a faint rumble in the distance which many mistook for the sound of a passing train. Before long the tornado became more visible, and those who did come to realize the danger approaching began to alert those around them, and panic ensued in the streets as people scrambled to take shelter. Despite the best efforts of the storm's early spotters, a great many of the town's residents were not fully aware of the oncoming storm until it was almost upon them. Shortly after 6 PM, the tornado tore into the southwest corner of the city. This neighborhood was where many of the town's wealthiest and most influential residents lived, many of them having first come to the area as pioneers from New England in the 1850s. They included the owners of some of New Richmond's most prominent businesses, residing in stately homes built in styles derived from those seen back east. Within a few moments, as many as fifty homes were leveled in this area.