On December 4, 1996, the Canadian Radio-television and Telecommunications Commission (CRTC) denied Crossroads Christian Communications a licence to operate a religious television station in Burlington. Two years later on April 2, 1998, the company became successful in obtaining a licence for Hamilton, beating out Trinity Television Inc. for the licence. CITS-TV first signed on the air on September 30 of that year, as a religious independent station. It had planned to launch two weeks earlier on September 14, but the sign-on date was pushed back to allow cable providers to make changes to some of their channel designations.