The accompanying music video to "Free Free" was directed by Japanese movie maker Takashiro Akihisa. Talking to the Japanese magazine "Hot Express", she commented that her idea was to convey her thoughts from what she created with the tune, into the visual; she identified that "sexy" and "cute" appeal was her go-to for the visual. Originally, Suzuki crafted plans to shoot the video for "Super Music Maker" instead, and had given the details of her proposed layout for the set to the director and to the executives at Avex Trax. However, Nakata believed that the ideas would have portrayed better with "Free Free", and advice the singer to change her mind, which she did. As Suzuki walked into the set of the video, she revealed that the entire layout was exactly what she had in mind.