Before he became an institution on the north side with the Cubs, Sox broadcaster Harry Caray was a south side icon. At some point he started "conducting" Take Me Out to the Ball Game during the seventh-inning stretch, egged on by Veeck, who (according to Harry himself) said that the fans would sing along when they realized that none of them sang any worse than Harry did. Harry would sometimes broadcast from the center field bleachers, where he could hobnob with fans and get a suntan (or a burn).