Users were assigned to a "Game World" of up to 1000 players and created their club and filled their squad with real players, similar to fantasy football. Players were signed via a proxy bidding system similar to that of eBay with the player signing with the highest-bidding club. Whilst "Football Manager Live" utilised a very similar database to that of Football Manager 2009, like its offline counterpart, ageing players retired and younger players were randomly generated in their place within each game world, creating an increasingly fictional environment as seasons progress.