Following Slade's performance at the Reading festival in 1980, interest in the band was revived and a major record deal with RCA signed. "The Amazing Kamikaze Syndrome" was the band's second studio album for the label and had mostly been recorded in 1982. In November that year, the album's first single, "(And Now the Waltz) C'est La Vie", was released and reached No. 50 in the UK. However, in early 1983, RCA felt the recorded tracks for the album lacked potential chart hits and in the effort to amend that, RCA suggested the band work with producer John Punter. Lead vocalist Noddy Holder and Lea then wrote and demoed two songs; "My Oh My" and "Run Runaway". Both were received with enthusiasm by RCA and Punter was hired to work on the two tracks.