On August 5, 1986, J.R. Gordon, representing a company to be incorporated (would be known as Atlantic Stereo Ltd.) was given approval to operate a new FM station at Moncton. The new facility would broadcast on a frequency of 103.1 MHz and have an effective radiated power of 46,800 watts. The format would be album-oriented rock (Group II harder pop and rock) aimed at the 18 to 34 age group. Competing applications by Radio One Ltd. (CIHI-AM Fredericton) and Radio-Aboiteux Ltee (the former CHLR-AM Moncton) were denied.