On November 25, 2013, Williams was involved in the purchase of two television stations as part of a larger $370 million acquisition of Barrington Broadcasting by Sinclair Broadcast Group. Howard Stirk Holdings, which Williams owns, was given ownership over NBC affiliate WEYI-TV in Flint–Saginaw–Bay City, Michigan, and CW affiliate WWMB in Myrtle Beach–Florence, South Carolina. The name of the company came from both William's mother's middle name Howard, and his father's middle name, Stirk. Both stations remain operated by Sinclair under a local marketing agreement, which resulted in allegations that the company was simply acting as a "sidecar" of Sinclair to skirt FCC ownership rules. Williams defended the allegations, noting that he had full control over their programming, and received the majority of their revenue.