Some publishers are claiming to be able to offer insights into “young soldier poets” that even those soldiers poets do not have. It is as though the publisher were saying, “You might have read their poetry, but we know what they were "really" saying. We can read between the lines.” Poetry is increasingly believed to be the “expression of personality” rather than writing on a topic, and that is the personal heresy. Lewis disagrees, stating that poetry is not a representation of a personality. This tendency appears not only in poetry, Lewis writes, but also in advertising and in reputable criticism. Tillyard's book "Milton" is the prime example of this, as are Sir Henry John Newbolt's "The Teaching of English in England", Hugh Kingsmill's book on "Matthew Arnold", some of T. S. Eliot's writing, and perhaps even H.W. Garrod's book on "Wordsworth". Tillyard wrote in his book "Milton" that such matters as style “have concerned the critics far more than what the poem is really about, the true state of Milton’s mind when he wrote it.”