Small production companies will either grow to become a major production company, a subsidiary completely owned by another company, remain small, or fail. The success of an entertainment production company is centered on the projects it produces, the talent it can acquire, and the performance of the talent. Marketing is also a major factor. All films, as a tradition, are often marketed around the image and the performance of the actors; with an option of marketing the behind the scenes crew such as the directors and screenwriters. Unlike many other businesses, a production company does not rely on an ongoing revenue stream, they operate on ongoing investments; this often requires a parent company or a private corporate investment entity (see Legendary Pictures). Their only source of profit comes from the productions they produce. Because entertainment and media are currently in "high demand", a production company can profit if its management is capable of using its resources to supply good quality products and services to the public. Many entertainment production companies brand their entertainment projects. An entertainment project can either become a "one time hit" or an ongoing "entertainment franchise" that can be continued, remade, rebooted, or expanded into other sister industries; such as the video game industry (see "Star Wars", "Star Trek"). Entertainment projects can be either an original or an adaptation from another industry.