Marysville's primary industry is tourism. Prior to the fire, it contained numerous cafes, art galleries, restaurants, and craft shops. It has been used as a base for the Lake Mountain ski resort. During the snow season, the population of the town has been known to double or even triple, due to the influx of other hospitality and tourism caterers, such as ski hire, toboggan hire, chain hire, and many other profitable ventures associated with snowplay and skiing. During summer Marysville is frequented by many bikers, particularly on weekends. Marysville is cradled between two of Victoria's best motorcycling roads, the Black Spur & The Reefton Spur. There are many tourist attractions throughout the area, such as Bruno's Sculpture Garden (which was badly damaged in the 2009 fires but mostly restored since), and Steavenson Falls. The town is also used as an access point to Yarra Ranges National Park and Upper Yarra Reservoir Park.