In 1953, part of the company was separated to form a new, partially owned company, Yohan, which took on responsibility for distributing U.S. paperback books and magazines. The Charles E. Tuttle Company retained responsibility for distributing UK publications. In 1991, under chief executive Peter Ackroyd, a planned acquisition of the Atlantic Monthly Press failed to eventuate. According to executives, "Tuttle, which specializes in Japanese and other Asian books, came to feel that it was putting its existing business at risk by acquiring Atlantic." In 1996, the company changed its name to Tuttle Publishing.