In 2005, Oliver initiated a campaign originally called "Feed Me Better" to move British schoolchildren towards eating healthy foods and cutting out junk food. As a result, the British government also pledged to address the issue. His public campaign for changes in nutrition resulted in people voting him as the "Most Inspiring Political Figure of 2005", according to a Channel 4 News annual viewer poll. His emphasis on cooking fresh, nutritious food continued as he created "Jamie's Ministry of Food", a television series where Oliver travelled to inspire everyday people in Rotherham, Yorkshire, to cook healthy meals. Another television series is "Jamie Oliver's Food Revolution" (2010–11), where he travelled first to Huntington, West Virginia and then to Los Angeles to change the way Americans eat, and address their dependence on fast food.