On 23May 1935, Walter Elliott died. His 51 years of service with the company had only been interrupted by his wartime service in the Territorial Army during which he had reached the rank of Major. At a board meeting during the following month his nephew, Mason Elliott, was elected managing director. Like his uncle, he had served in the Territorials. It was probably he who persuaded the directors to allow Elliott employees joining the Territorials to be paid full wages whilst attending their two-weeks annual training. During his subsequent wartime service he reached the rank of Brigadier.