The series was produced by Warner Bros. Animation based on the Milestone Media/DC Comics character Static. Its supervising producer was Alan Burnett and Scott Jeralds was the main producer under the executive production of Jean MacCurdy and Sander Schwartz. The production team consisted mostly of people who were involved with ' and ', but also included Static's co-creator Denys Cowan. Although the show hired the comic series' co-creator Dwayne McDuffie as story editor and writer, McDuffie had no direct involvement on the development of "Static Shock". The idea of a "Static" cartoon first emerged with DC's editor-in-chief Jenette Kahn during the time McDuffie was working for Milestone under Kahn. In 1993, Kahn proposed to adapt some Milestone comics; Burnett was hired to write a pilot episode for an "X-Men"-esque series with Milestone superheroes called "The New Guard". After attempts to produce several other Milestone projects, "Static" was eventually the series "they went for". By the time Milestone and DC drafted their contract over DC distributing Milestone comics, the characters were from separate fictional universes. However, when crossovers between "Static Shock" and other DC animated series were suggested, it was established that they were from the same DC animated universe—"rather than having to muck around with multiple dimensions, or whatever."