In the second half of the 20th century, traditional British High Street precincts came under pressure from out-of-town shopping malls, with the balance shifting towards the latter. In the late 20th century, bricks and mortar retailers confronted another major threat from online retailers operating in a global marketplace. To confront this threat, High Street precincts have been forced to evolve; some have become smaller as shops shut their doors, while others have become more like social spaces with a concentration of retail services including cafes, restaurants and entertainment venues while yet others have positioned themselves as more up-market shopping precincts with a preponderance of stores selling luxury branded goods.