As part of Chrysler's new marketing strategy which addressed concerns that its brands were treading into each other's marketing territory, Plymouth, as Chrysler Corporation's low-price brand for essentially its entire existence, was to focus exclusively on value. As a result, the Breeze (as well as the base model Stratus) filled the position as the entry-level JA car. Due to this, the Breeze lacked certain features including an available V6 engine, alloy wheels, leather interior, body-colored door handles, fog lights, and Chrysler's Autostick transmission, all of which were offered on the Stratus and Cirrus.