On March 8, 2013, Breakthrough launched Ring the Bell, a global extension of their Bell Bajao campaign. The global campaign was launched in partnership with prominent celebrities and leading men including Sir Patrick Stewart, singer and songwriter Michael Bolton, former NFL player and activist Don McPherson, Mayor of Dallas Mike Rawlings, comedian and political commentator Dean Obeidallah and spoken word artist Darnell L. Moore. The campaign is also supported by Sir Richard Branson, Bollywood actor Amitabh Bachchan, former Under-Secretary-General and Executive Director of UN Women Michelle Bachelet, producer and director Joe Wright, musician Anoushka Shankar, and Bollywood actor Rahul Bose.