Broyles's and Texas Monthly publisher Michael R. Levy's goal was to create a magazine of national quality in Texas, and Broyles spent eight years doing just that. Within its first year, the publication won a National Magazine Award for excellence; and during Broyles's tenure it quickly gained recognition as a "writer's magazine," offering intelligent and entertaining articles on Texas life ranging from politics, culture, art, sports, the environment, social issues, and entertainment. The award-winning magazine continues today as an example of quality journalism with a regional focus and a national readership.