They established the Joint Program Production Institute (JPPI) to work with the CTW to create a "Sesame Street" co-production in addition to creating several children's TV shows. The JPPI formed a team, which visited the CTW in New York to negotiate the production of 130 30-minute programs, purchasing the rights to create an Arab version for US$2.5 million, and bringing in experts from throughout the Arab world "to introduce an all encompassing Arabic curriculum that would teach and cultivate Arab values and culture".