In the text "Comunicación y consumo en tiempos neoconservadores" (Communication and Consumerism in Neoconservative Times), the theorist affirms that communications research, centered in the social sciences, has made areas of Latin American cultural development visible, in which the relationship between consumerism and citizenship is established. Consumerism, a product of globalization, has generated a new conception of the citizen, while the quantity of goods that a person can acquire determines the social status that they have and therefore the role of the common citizen, in terms of political participation (mainly) depends on how the consumer is.