To celebrate the 39th anniversary of Rajinikanth in the film industry, Digitally Inspired Media, a Chennai-based digital agency, made 39 posters of some of his films, in which "Padayappa" was included. The posters feature one "punch" line from the film, a representative image, and the year of the film's release. On Rajinikanth's 64th birthday, an agency named Minimal Kollywood Posters designed posters of Rajinikanth's films, in which the Minion characters from the "Despicable Me" franchise are dressed as Rajinikanth. The digital art was hand drawn on a digital pad by Gautham Raj. One of the posters depicted a minion sitting on a swing and dressed like Rajinikanth's character in "Padayappa", reminiscent of the swing scene.