In the 1990s, KDSQ made a series of technical improvements, changing from class A to C3 in 1991 and becoming a full class C station with 92 kW ERP from a transmitter northeast of Decatur in 1999. These improvements allowed the station to enter the Dallas-Fort Worth radio market. The station changed calls three times in five years, becoming KDVE in 1995, KIKM in 1997, and KZMP in 1999. Entravision Communications bought Z Spanish Media in 1999, resulting in its acquisition of KZMP. The callsign changed again in 2003, to KTCY.