On November 17, 2020, it was reported by "Sportico" that Sinclair was considering rebranding the networks via a naming rights agreement, and was reportedly in talks with multiple companies involved in sports betting. The next day, Sinclair announced that it had entered into an agreement with casino operator Bally's Corporation to acquire the naming rights under a 10-year deal. This agreement will include integration of Bally's content on the channels and other Sinclair properties (including its television stations, Stadium, and Tennis Channel), and a warrant giving Sinclair the option to acquire a 14.9% stake in Bally's Corporation, and up to 24.9% if performance criteria is met. Sinclair announced in December 2020 that it plans to launch its own direct-to-consumer Bally's-branded streaming service, including live streaming of its linear sports networks, in 2021.