Despite "Fortune 410" charting higher than "The High and the Mighty", MCA was displeased that both albums didn't chart as high as "Back on the Streets" and "King Cool" had. The label suggested that the band allow them to bring in a new producer, displacing Mark Avsec, as well bring in new songwriters. Iris and the Cruisers, wanting to keep as much of their creative freedom and sound as they could, said no. As a result, MCA dropped the band in 1984.