It was during this period that he became acquainted with Mark Avsec, then playing keyboards for Wild Cherry. Wild Cherry was unable to duplicate the success of "Play That Funky Music" and disbanded by the end of the decade. Becoming good friends, Donnie and Mark decided to form a project together after Wild Cherry's breakup and the two began writing songs. Their first release saw the disco-influenced single "Bring on the Eighties" backed by a cover of "Because of You" in 1979; however it failed to garner attention. Iris and Avsec decided to go in a harder direction for their next release and returned to the studio with guitarist Marty Lee Hoenes, bassist Albritton McClain and drummer Kevin Valentine, who at the time was in the band Breathless with Avsec, to record his first full-length album. This line-up would form to what would become known as Donnie Iris and the Cruisers.