Not wanting Leno, who remained number one in the ratings, to move to a competing network, NBC signed the host to a new contract to host a new prime-time talk show beginning in September 2009, entitled "The Jay Leno Show", with a format similar to his "Tonight Show" except that he was contractually prohibited from using a desk on the show. In a departure from network programming conventions of the time, the new show aired every weeknight at 10 p.m. Eastern/Pacific, competing with expensively produced narrative series on other networks and leading into affiliates' local news broadcasts and O'Brien's "Tonight Show".