Following the release of her third studio album "This Is What the Truth Feels Like" (2016), Gwen Stefani announced in July 2017 that she had plans to release new music by the end of the year. She did not provide further details, but several publications speculated in August 2017 that Stefani's new material would be Christmas-related due to song titles such as "Christmas Eve", "Under the Christmas Lights", and "You Make It Feel Like Christmas" becoming registered on the two music databases, BMI and GEMA. On September 18, 2017, she took to her social media accounts and claimed that she "had something big planned for the holidays", and that more information would follow. The next day, Stefani announced her next studio album, "You Make It Feel Like Christmas", as well as the track listing, which revealed a cover of "Santa Baby" as the album's ninth track.