The new station branded itself as "Sunny Channel 10". It was also the first station in Miami to feature a weather girl, Virginia Booker. WLBW, while able to carry all of ABC's color programming, began local color from film and tape in 1964. In 1967, WLBW's operations were moved to a new studio facility located on Biscayne Boulevard, originally known as "Broadcast House". With this move, channel 10 had full local color capability, and began broadcasting their local newscasts, as well as "Saturday Hop", in color. The station became known as "Colorvision 10". In 1969, WLBW and Cincinnati sister station WCKY radio were purchased by the Washington Post Company and became part of its broadcasting subsidiary, Post-Newsweek Stations. On March 16, 1970, the station's call letters were changed to the current WPLG—the calls were chosen in honor of Philip L. Graham, husband of "Washington Post" publisher Katharine Graham, who committed suicide in 1963. WPLG adopted its current "10" logo, which features four stripes of differing colors within the "0" that represent a sunset, in 1982.