In late October 1995, the "Post" announced plans to change its Monday through Saturday publication schedule and begin issuing a Sunday edition, which it last published briefly in 1989. On April 14, 1996, the "Post" delivered its new Sunday edition at the cost of 50 cents per paper by keeping its size to 120 pages. The amount, significantly less than Sunday editions from "The New York Daily News" and "The New York Times", was part of "Post"s efforts "to find a niche in the nation's most competitive newspaper market".