On January 12, 2007, KDND's morning show, the "Morning Rave", held an on-air contest entitled "Hold Your Wee for a Wii", in which contestants were asked to drink as much water as they could without urinating. The contestant able to hold the most water would win a Wii video game console; at the time, the Nintendo console was a very popular and sought-after item, but was nearly impossible to find in stores in North America. A 28-year-old contestant, Jennifer Strange, died of water intoxication hours after taking part in the contest.