In addition to selling individual titles in electronic format, Baen has distributed serialized e-book versions of new books at reduced prices in monthly bundles. Originally called "Webscriptions", these "Monthly Baen Bundles" are scheduled three months in advance of print publication. Webscription.net was implemented by Baen's preferred website expert, Arnold Bailey, who also sold e-books for other publishers. At the start of 2012, the Webscription.net website was redesigned, renamed to Baen Ebooks, and moved to http://www.baenebooks.com/. Despite the new name, Baen Ebooks continues to sell e-books for other publishers, notably science fiction genre rival Night Shade Books.