On May 27, 2010 at Noon, after playing "Life in the Fast Lane" by Dave Koz, WJZX flipped from Broadcast Architecture's syndicated satellite feed Smooth AC "Smooth Jazz Network" to a stunt format called "Tiger 106.9", which referenced Tiger Woods's scandals and featured cheating-themed music from all eras. Saga had reserved the call letters WNQW, possibly referring to the then-popular "Now" format of Top 40 music and announced them publicly in the media, which may have proved to be problematic in hindsight as seen below. The format change was likely done due to the introduction of Arbitron's Portable People Meter audience measurement system in the month of June into the Milwaukee market.