One of Bell's finest moments came in the 1969 AFL divisional playoff game against the New York Jets. In a critical goal line stand, his key coverage on Jets running back Matt Snell stopped the drive and forced New York to kick a field goal. The 13–6 victory over the Jets propelled Kansas City to its first Super Bowl triumph. During a regular season game against Denver (11/27), the Broncos, trailing 24–17 late in the game, attempted an onside kick that was recovered by Bell, who promptly returned that kick for a 53-yard touchdown.