The station debuted an hour-long news and talk program in September 1998, titled "Live at Five". After WTWO entered into a joint sales agreement with Fox affiliate WBAK-TV, WTWO assumed production responsibilities for channel 38's half-hour primetime newscast at 10:00 p.m. on January 1, 2004 from WTHI (which had been producing the program since WBAK became the market's Fox affiliate in 1995), in addition to allowing the station to rebroadcast the 6:00 a.m. hour of channel 2's weekday morning newscast at 7:00 a.m. In May 2007, WTWO began using digital camera equipment for newsgathering purposes. In 2010, the station unveiled a new set for its newscasts, along with a new graphics and music package (using the "Look B" package originally developed by graphics firm NBC ArtWorks for NBC's owned-and-operated stations, along with Stephen Arnold Music's "The Rock" package); the station's news operation was also rebranded as "NBC 2 News".