Party Identification can also be looked at in British Politics. In the UK, the two main political parties are the Labour Party and the Conservative Party but there are also other smaller challenger parties. Research shows that less British people identify with a political party now than thirty years ago. In 2012, a study showed that 72% of Britons surveyed did identify with a political party. Younger people are generally less likely identify with a political party in comparison to both older voters and voters thirty years ago.