Margera became known after appearing as a regular on the MTV television series "Viva La Bam", where he was commonly referred to as "Don Vito," a nickname given to him by his nephew Bam. The nickname referred to his near unintelligible speech reminiscent of Don Vito Corleone of "The Godfather", as well as saluting the Margera family's Italian heritage. He had previously appeared in sketches and videos with his family, most of whom were released as part of the "CKY" series and some later featured in "Jackass".