Later, Larry Nadler identified an age based bifurcation in the market. Younger women (aged 15 to 20) regarded their bras as an enhancement to their sexuality but were not interested in a heavily structured garment. Nadler learned that women wanted "less bra," not "no bra." In 1974, they introduced a new line of brassieres for teens called Dici (by Wonderbra), and invented new hot fabric molding technologies to shape the cup. These bras were seamless and simply designed with less support than the typical bra of the period. The company designed special packaging in the shape of a die (with holes).