After the mill closed it was bought by Harry Heim for $450,000 who converted it into Santa Novelties, manufacturing Christmas ornaments, featuring a Christmas Display Village named "Santa Heim" (Santa's Home) which opened in December 1948. It featured live reindeer, a one ring circus, and a miniature train that carried guests to the mill from a parking lot on U.S. Route 1. A turreted castle was built at the corner of route one and Gorman road. The Carol Baldwin Hall was used for sales of Christmas products. Several picket fenced homes along the tree-lined Baltimore Avenue were demolished for the operation.