Pink was a massive draw for this alliance, where Apple had been initially approached by two different parts of IBM. One IBM group sought customers for its new POWER CPU hardware, therefore discovering Pink and a new desire to port it to this hardware. The other IBM group sought third party interest in its Grand Unifying Theory of Systems (GUTS) as the solution to the deeply endemic crisis that is software development, which would soon result in Workplace OS. In an April 12, 1991 demonstration of Pink and its architecture, IBM was profoundly impressed and its GUTS outline was immediately impacted. By 1993, IBM's ambitious global roadmap would include the unification of the diverse world of computing by converting Pink to become one of many personalities of Workplace OS, and the ending of the need to write new major applications by instead making smaller additions to Pink's generalized frameworks.