Along with his wife of more than 60 years, Ruth Stafford Peale, Peale co-founded Guideposts and The Peale Center for Christian Living. In 1994, their family started The Peale Foundation to provide financial support to organizations whose words and work closely align with the values, beliefs and ideals promoted by Norman and Ruth Peale. The organization’s mission promotes the development of a positive attitude and a spiritual faith that foster meaningful change and growth. In addition to expanding digital access to the content created by its founders, The Peale Foundation continues to financial support key organizations under the leadership of Peale family members, following its founders’ vision of “advancing a world where faith-driven optimism is clear, common and contagious.”