Tina Turner's manager Roger Davies contacted agency chief Jim Walpole in 1989 to advise that Turner's upcoming album "Foreign Affair" was to contain a rendition of a Mike Chapman and Holly Knight song which might possibly be of interest to Walpole's NSWRL client. The track, which had been previously released by Bonnie Tyler with modest results, would prove to be one of Turner's most successful singles. After hearing demo tracks, Walpole and the NSWRL General Manager John Quayle and his marketing staff sensed the linkage could be perfect.