The "New York Journal" was established in 1868, as a paper published every other day. The paper was barely financially stable and in 1895, William Randolph Hearst purchased it. He made major changes to the paper, and adopting the approach used by Joseph Pulitzer, he began competing with the "New York World". Each publication would compete by fabricating and embellishing stories more than the other. They increased their title font sizes, and focused more on the title than the actual story.