The party's main focus was on the peasantry, inspired by the struggles of the Chinese, Vietnamese and African people. It achieved immediate success in the North West Frontier Province (NWFP) of Pakistan, where spontaneous struggles between peasants and landlords were already taking place due to Ayub Khan's land reforms and imposition of farm machinery. The MKP provided the organisation and leadership needed by the peasant rebellion and in turn the movement gained tremendous following in the late 1960s and early 1970s. The movement was not only facing the private armies of the landlords but also attempts by the state to stop it by force. The fight continued through three governments: Yahya Khan's military regime, the NAP-Jamiat Ulema-e-Islam government and the provincial government of the Pakistan Peoples Party (PPP). Soon even the landlords belonging to the different parties banded together in the "Ittehad Party" in order to crush the rebellion.