Chris Crawford said of "Wing Commander" that it "raised the bar for the whole industry", as the game was five times more expensive to create than most of its contemporaries. Because the game was highly successful, other publishers had to match its production value in order to compete. This forced a large portion of the video game industry to become more conservative, as larger budgets required greater sales to be profitable and the possibility of large losses dictated a decrease in the chance of that outcome, an aspect of classic risk-and-return dynamics. Crawford opined that "Wing Commander" in particular affected the marketing and economics of computer games and reestablished the "action game" as the most lucrative type of computer game.