There was a substantial development in the 1960s around the area christened by estate agents as the "Golden Triangle" – alluding to the expensive and desirable housing of the area bounded by Dorridge Road, Avenue Road and Knowle Wood Road. Even then the local press noted the high cost of housing, and that 2 and 3 car households were well above the national average. This area of housing has been noted as the most expensive in all of Dorridge and Knowle. This neighbourhood's proximity to the railway station has pushed property prices up much more than other areas of Dorridge. The population expanded rapidly: there were around 600 dwellings in 1955, which expanded to 1800 by the mid-1970s to somewhere above 2500 homes by the year 2000.