The current UTV Limited (originally Ulster Television plc), which began in 1959 as an ITV franchise holder in Northern Ireland, purchased ISP Direct Net Access in March 2000 for £4.4m, rebranding it as UTV Internet and later UTV Connect. The service expanded into telephone market under UTV Talk in August 2004 and also provided broadband and fibre optic packages for Northern Ireland, the Republic and the rest of the UK. The service was sold to Rainbow Communications and Vodafone Ireland in 2014.