Many of these attempts to compete with Android and iPhone were short-lived. Over the course of the decade, the two platforms became a clear duopoly in smartphone sales and market share, with BlackBerry, Windows Phone, and "other" operating systems eventually stagnating to little or no measurable market share. In 2015, BlackBerry began to pivot away from its in-house mobile platforms in favor of producing Android devices, focusing on a security-enhanced distribution of the software. The following year, the company announced that it would also exit the hardware market to focus more on software and its enterprise middleware, and began to license the BlackBerry brand and its Android distribution to third-party OEMs such as TCL for future devices.