In 1993, the Hoover Holidays Pressure Group was formed, led by Harry Cichy and Sandy Jack, to protest against the company's broken promises. After buying some shares in Hoover's parent company, Maytag, the pressure group went to the Maytag Annual General Meeting in Newton, Iowa. Jack expressed his concerns to the CEO of Maytag, Len Hadley, which made headline news. In 1994, Jack took Hoover to court over the free flight promotion. The BBC "Watchdog" programme's investigation of customer complaints about the promotion brought the matter to even wider public attention.