A previous UK soap set in an East End market was ATV's "Market in Honey Lane" between 1967 and 1969. However this show, which graduated from one showing a week to two in three separate series (the latter series being shown in different time slots across the ITV network) was very different in style and approach from "EastEnders". The British Film Institute described "Market in Honey Lane" thus: "It was not an earth-shaking programme, and certainly not pioneering in any revolutionary ideas in technique and production, but simply proposed itself to the casual viewer as a mildly pleasant affair." "EastEnders", while also featuring an East End street market, would be very different in its approach and impact.