The hotel opened May 12, 1912, before the city's existence. Margaret and Stanley took up residence within the hotel grounds. By 1914, Hollywood directors, actors, and actresses such as Mary Pickford and Douglas Fairbanks, Charlie Chaplin, Gloria Swanson, Buster Keaton, Rudolph Valentino, and Will Rogers had purchased homes in the area, "transforming bean fields surrounding The Beverly Hills Hotel into prime real estate". The city of Beverly Hills was established. The first five bungalows of the hotel were built in 1915. In 1919, Douglas Fairbanks and his wife, Mary Pickford, bought and expanded a lodge above the hotel, which they named Pickfair. According to one publication, a star would know they would finally "made it" when they received an invitation to dine at Pickfair. Gloria Swanson resided in one of the bungalows of the hotel during her divorce.