In 2004, Nike SB signed Paul Rodriguez as a figurehead for the brand and recruited Lewis Marnell as the sole Australian team rider during the same period. In March of that year, Nike released the Nike Dunk SB collection, aimed towards skateboarders in California. The associated shoe designs differed from the previous SB Dunk range in that they were designed specifically for Skate boarders. The collection included increased padding, Zoom Air insoles, and enhanced material quality, including triple stitching, a standard for skate shoes.