Prior to the Great Depression, in the 1920s, the city of New Bedford, along with many other northern textile towns had their own depression. During this time, four of the city's factories closed down. The following decade almost two dozen closed. Wamsutta, however, increased its sales in 1925 while others were liquidating and closing. By 1935, their sheets were henceforth known as Supercale instead of percale. Additionally, they manufactured a new product called Lustercale, a blend of 60% cotton and 40% high strength Avril rayon. This blend feels like cotton but is somewhat softer. At some point Wamsutta changed the fiber content of Lustercale to 100% cotton. They also created the perfect weave for sails on sailing ships. Furthermore, because of the wars, they tailored their products for hot air balloons, gas mask fabric, military uniforms, and supplies. Many other fabric types were created for many other purposes and to this day Wamsutta remains a household name for fabrics.