On November 1, 2004, SOAPnet, described as the new way to watch soaps, launched shopsoapnet.com. The site is an on-line shopping boutique which offers customers SOAPnet-themed items, including products from its original programs "I Wanna Be A Soap Star" and "Soap Talk", as well as exclusive SOAPnet-brand merchandise. SOAPnet stated that they are always looking for unique ways to put a new twist on a long-loved genre. One aspect of their marketing was to make popular soap opera couples a part of the equation. With Bianca and Maggie's visibility as one of the more "in-demand" couples, ABC saw this as part of their market. "Soap opera fans have a history of supporting character couples and giving their favorite couples nicknames that combine the letters of the characters' names. For example, fans of a Nikolas and Emily pairing on "General Hospital" refer to the couple as 'NEM'. Shopsoapnet.com will honor this tradition by offering limited edition bracelets engraved with a few of these popular couple names including NEM and BAM. BAM honors a Bianca and Maggie pairing on "All My Children"," the press release stated.