The official music video for "Believe", directed by Nigel Dick, features Cher in a nightclub in a double role as a singer on stage while wearing a glowing headdress and as a supernatural being in a cage (with auto-tuned voice) surrounded by many people to whom she is giving advice. The video largely revolves around a woman who is in the club looking for her boyfriend and is heartbroken when she sees him with another woman. The version on "" is slightly different from the previous version (the version that is also included on the Mallay Believe Bonus VCD) with additional scenes towards the end that were not in the original video. There are also two 'rough' versions of the video as the song was released in Europe before a video was completed. The first is a compilation of scenes from the videos of Cher's previous singles "One by One" and "Walking in Memphis" and the second includes a brief scene of the "Believe" video where Cher sings the chorus while the rest of the video is composed of scenes from "One by One".