Several key individuals made early investments in the company. These Co-Founders included Richard Lavely, MD JD who led recruitment and execution for the Internal Medicine volume and Julie Bohlen MBA who ran editorial operations for many years and became a board member. Later Ms. Bohlen, along with the other founders, played a key role in developing eMedicine Health the 600+ article consumer health reference. In 1997 the decision was also made to broaden the scope of eMedicine to effectively all medical and surgical specialties and eventually the aforementioned eMedicine Health initiative. With this gigantic expansion Co-Founders Nicholas Lorenzo MD MHCM CPE DABPN and Anne Bueltel Lorenzo BS invested in and joined the company. Ms. Bueltel Lorenzo ran production operations for many years and with Dr. Lorenzo was stationed in the Omaha eMedicine office. Dr. Lorenzo held multiple senior executive roles in the company including Chief Publishing Officer, was a member of the Board of Directors, Project Editor-in-Chief, Senior Vice President, and was the Founding Editor-in-Chief of eMedicine Neurology.