In 2001, "EastEnders" clashed with "Coronation Street" for the first time. "EastEnders" won the battle with 8.4 million viewers (41% share) whilst "Coronation Street" lagged behind with 7.3 million viewers (34% share). On 21 September 2004, Louise Berridge, the then executive producer, quit following criticism of the show. The following day the show received its lowest ever ratings at that time (6.2 million) when ITV scheduled an hour-long episode of "Emmerdale" against it. "Emmerdale" was watched by 8.1 million viewers. The poor ratings motivated the press into reporting viewers were bored with implausible and ill-thought-out storylines. Under new producers, "EastEnders" and "Emmerdale" continued to clash at times, and "Emmerdale" tended to come out on top, giving "EastEnders" lower than average ratings. In 2006, "EastEnders" regularly attracted between 8 and 12 million viewers in official ratings. "EastEnders" received its second lowest ratings on 17 May 2007, when 4.0 million viewers tuned in. This was also the lowest ever audience share, with just 19.6 per cent. This was attributed to a conflicting one-hour special episode of "Emmerdale" on ITV1. However, ratings for the 10pm "EastEnders" repeat on BBC Three reached an all-time high of 1.4 million. However, there have been times when "EastEnders" had higher ratings than "Emmerdale" despite the two going head-to-head.