The band still struggled to sign a record deal. They turned to Jeff Blue for additional help after facing numerous rejections from several major record labels. After failing to catch Warner Bros. Records on three previous reviews, Blue, who was now the vice president of Warner Bros. Records, helped the band sign a deal with the company as a developing artist in 1999. However, the label advised the band to change their name to avoid confusion with Hybrid. The band considered the names "Plear" and "Platinum Lotus Foundation" before deciding on "Linkin Park", a play on and homage to Santa Monica's Lincoln Park, now called Christine Emerson Reed Park. They initially wanted to use the name "Lincoln Park", however they changed it to "Linkin" to acquire the internet domain "linkinpark.com".