The film was released on July 2, 1958 by Paramount Pictures to critical and commercial success. Many critics were unanimous in their praise of Presley's performance, and the film peaked at number five on the "Variety" box office earnings charts. The soundtrack song "Hard Headed Woman" reached number one on the "Billboard" singles chart and number two on the R&B chart, and was certified gold by the Recording Industry Association of America (RIAA), while the soundtrack album peaked at number two on the "Billboard" chart.