The 2001 UK Census figures did not allow an accurate breakdown of traditions within the Pagan heading, as a campaign by the Pagan Federation before the census encouraged Wiccans, Heathens, Druids and others all to use the same write-in term 'Pagan' in order to maximise the numbers reported. The 2011 census however made it possible to describe oneself as Pagan-Wiccan, Pagan-Druid and so on. The figures for England and Wales showed 80,153 describing themselves as Pagan (or some subgroup thereof.) The largest subgroup was Wicca, with 11,766 adherents. The overall numbers of people self-reporting as Pagan rose between 2001 and 2011. In 2001 about seven people per 10,000 UK respondents were pagan; in 2011 the number (based on the England and Wales population) was 14.3 people per 10,000 respondents.