Valley came close to promotion twice under manager Dave Stringer in the 2012–13 and 2013–14 seasons. In 2012–13 they missed out on the title on the final day before losing to Biggleswade Town in the play-off final at Butlin Road. The following season saw Valley once again in contention for the title on the final day only to fail to secure top spot. Promotion hopes once again ended in the play-offs after a defeat to Slough Town over two legs in the semi-final. The 2014/15 season was less successful for Valley with the club failing to make the play-offs after an inconsistent season. At the end of the campaign, Rugby Town parted company with manager Dave Stringer.