In 1909, KDK of Japan pioneered the invention of mass-produced electric fans for home use. In the 1920s, industrial advances allowed steel fans to be mass-produced in different shapes, bringing fan prices down and allowing more homeowners to afford them. In the 1930s, the first art deco fan (the "Silver Swan") was designed by Emerson. By the 1940s, Crompton Greaves of India became the world's largest manufacturer of electric ceiling fans mainly for sale in India, Asia, and the Middle East. By the 1950s, table and stand fans were manufactured in bright colors and eye-catching.