In 1975 the fringe became an incorporated association, and thus "legal", with writer and director Frank Ford as its founding chairman. Its name was Focus Inc., with the focus on the development of South Australian culture. The change of name caused some controversy at the time, but the reason was reinforce the notion that Focus was not a cultural cringe. The first independently organised Fringe, known as Focus Festival, came into being and was seen as a huge success. This was the true beginning of today's Adelaide Fringe, as a separate entity and with focused goals, and the first dedicated poster, proclaiming "Focus '76". The 1978 poster said: "Focus: Adelaide's Festival of the Australian Arts".