A publicity campaign, which included television and radio appeals, music concerts and a touring ‘Parrot Bus’ made for a huge increase in awareness of the problems facing the parrot and its habitat throughout Colombia. This campaign grew into an alliance of over 35 national NGOs, government departments, and the Episcopal Conference of Colombia. Through the endorsement by the Catholic Church, an end was brought to the use of wax palm fronds for Palm Sunday across a large part of the country of Colombia, and sustainable alternatives were promoted instead.