In an interview for the Icons of Wrestling program that aired on Canada's Biography Channel, and later Britain's TWC, Stanlee explained his concept of showmanship. "When I walked into the ring, I would add a little showmanship to my style before I wrestled. I noticed that as I was achieving more and more showmanship, I started getting ideas. I seen that the sport was not bringing in women. So I starting glamorizing, thinking up beautiful costumes". Stanlee began wearing ring jackets, which was a rarity in that era, and also had monogrammed towels—"Wrestling's TV King"—which he wore once he took off the ring jacket. His elaborate entrance infuriated opponents, both faces and heels, but also meant he appeared on over 200 magazine covers during his career.