In the 2017 Moray Council election, the Conservatives were for the first time the largest party by votes cast in Moray; they had the highest first-preference votes in five electoral wards. The party were ahead in all wards in the more densely populated north-west of the council area, an area known as the Laich of Moray, covering the towns of Elgin, Forres, Lossiemouth, Burghead, Hopeman and Lhanbryde; whilst the SNP were ahead in the three electoral wards covering Buckie, Cullen, Keith and Speyside.