Concurrently, sales of Nash's compact Rambler were successful, in part because Nash introduced it in 1950 as a high-value convertible-only model and marketed the small car with numerous standard features to avoid consumers seeing it as inferior or substandard. By 1953, it was reviewed in "Kiplinger's Personal Finance" as "well-equipped and stylish, the little Rambler is economical and easy to drive" in either convertible, station wagon, or hardtop (no "B-pillar") body styles." On the other hand, the Henry J was a plainly trimmed two-door sedan model; consumers understood the difference between "inexpensive" and "cheap" and they perceived the Henry J in a negative fashion. By September 1953, the Henry J was described in a small car comparison by "Kiplinger's Personal Finance" as "in trouble ... the closest thing to a "basic transportation" car on the road today, and as such, does not appeal to today's car buyers ... In trade-in value, it ranks among the lowest."