Despite receiving some negative reviews and mixed reviews from "The New York Times" and Pauline Kael, the film was nominated for 10 Academy Awards and won the award for best costumes. Geneviève Bujold's portrayal of Anne, her first in an English language film, was very highly praised, even by "Time" magazine, which otherwise skewered the movie. According to the Academy Awards exposé "Inside Oscar", an expensive advertising campaign was mounted by Universal Studios that included serving champagne and filet mignon to members of the Academy following each screening.