In the late 1960s and early 1970s art shattered into many directions: Conceptual Art, Earth Art, Lyrical Abstraction, Minimal Art, Postminimalism, Performance art, and the continuation of Abstract expressionism, Color field painting, Op Art and Pop Art. A significant development in the New York art world was the birth of the gallery scene in SoHo. It signaled the enormous financial growth of the art world. Suddenly there were waves of new galleries and collectors. The appetite for the acquisition of the new was voracious. For a short time the artist's life was no longer based on the idea of suffering and struggle. The baby boom generation ushered in a new phenomenon of instant success, driven by the expanding demand for art in the galleries.