On April 6, 2006, Media General announced that it would sell KWCH, its satellites, and four other stations as a result of its purchase of four former NBC owned-and-operated stations (WVTM-TV in Birmingham, WCMH in Columbus, Ohio, WNCN in Goldsboro, North Carolina and WJAR-TV in Providence). South Bend, Indiana-based Schurz eventually emerged as the winner and took ownership of the stations on September 25, at which time Schurz formed a new subsidiary known as "Sunflower Broadcasting, Inc.," which became the licensee for its Kansas broadcasting properties.