On August 28, 2009, the Alamo Bowl organizers announced they had reached an agreement with the then Pac-10 Conference to replace the Big Ten Conference in the Alamo Bowl. Under the terms of the agreement, the now Pac-12 Conference's (Pac-12) second-choice team earns a bid to the Alamo Bowl. The agreement took effect beginning with the 2010 college football season. The Pac-12's second-choice team was previously contracted to play in the Holiday Bowl against the third choice from the Big 12. The Big 12's third choice also moved to the Alamo Bowl, and the Holiday Bowl now gets third choice of team from the Pac-12 and the fourth choice from the Big Ten.