In March 2009, Dunham signed a multi-platform deal with Comedy Central. It included a fourth stand-up special to air in 2010, DVDs, a consumer products partnership, a 60-city tour beginning in September 2010, and an order for a television series called "The Jeff Dunham Show" that premiered on October 22, 2009. Despite having the most-watched premiere in Comedy Central history, and higher average ratings than other shows on that network initially, the show was canceled after only one season, amid poor reviews, dwindling ratings and higher production costs than other Comedy Central shows.