In February 2014, Office Web Apps were re-branded Office Online and incorporated into other Microsoft web services, including Calendar, OneDrive, Outlook.com, and People. Microsoft had previously attempted to unify its online services suite (including Microsoft Passport, Hotmail, MSN Messenger, and later SkyDrive) under a brand known as Windows Live, first launched in 2005. However, with the impending launch of Windows 8 and its increased use of cloud services, Microsoft dropped the Windows Live brand to emphasize that these services would now be built directly into Windows and not merely be a "bolted on" add-on. Critics had criticized the Windows Live brand for having no clear vision, as it was being applied to an increasingly broad array of unrelated services. At the same time, Windows Live Hotmail was re-launched as Outlook.com (sharing its name with the Microsoft Outlook personal information manager).