Linkin Park began working on new material for a seventh studio album in November 2015. Chester Bennington commented on the album's direction by stating, "We've got a lot of great material that I hope challenges our fanbase as well as inspires them as much as it has us." In February 2017, Linkin Park released promotional videos on their social network accounts, which featured Shinoda and Bennington preparing new material for the album. Mike Shinoda stated the band was following a new process when producing the album. Brad Delson elaborated: "We've made so many records and we clearly know how to make a record and we definitely didn't take the easy way out this time."