Bleu went on to reprise his role of Chad Danforth in ' (2008), the first film in the "High School Musical" franchise to receive a theatrical release. It opened at number one at the North American box office in October 2008, earning $42 million in its first weekend, which broke the record previously held by "Mamma Mia!" for the biggest opening by a musical. The film finished with $252 million worldwide, which exceeded Disney's expectations. The song "The Boys Are Back" (2008), a duet with Zac Efron, became his second top forty hit on the "Billboard" Hot 100, and was certified gold by the Recording Industry Association of America (RIAA) and Australian Recording Industry Association (ARIA). The phenomenon of High School Musical has changed Bleu's life, delivering him to the heights of media celebrity while still in his teens. For his role as Chad Danforth, the team captain of the school's basketball team, he was nominated for an NAACP Image Award and a Young Artist Award and Teen Choice Awards in 2007 and 2009 respectively. Bleu lent his voice for the role of Chad Danforth in "High School Musical video games", a video game based on the three films. Bleu's 2008 commercial for Activision's ' was deemed too sexy to dance.