Upset that what would be his only project with Stratten did not have a nationwide release, and determined that her last screen performance have a chance to be seen by a broader audience, Bogdanovich bought the theatrical rights to the picture. Out of his own pocket, he paid for a re-release of "They All Laughed" in nearly a dozen large markets across North America beginning in late 1981 and rolling into the following year. Despite generally favorable reviews and strong attendance in some theaters, Bogdanovich ultimately sank more than five million dollars, his entire net worth at the time, into the vanity project to properly promote and distribute the movie and rescue Stratten's film legacy.