In 1954, Ray made his first and only major motion picture, "There's No Business Like Show Business" as part of an ensemble cast that included Ethel Merman and Marilyn Monroe. His career in his native United States began to decline in 1957, and his American record label dropped him in 1960. He never regained a strong following there and rarely appeared on American television after 1973. His fanbases in the United Kingdom and Australia, however, remained strong until his death in 1990 of complications from liver failure.