One of the problems with producing animation for television was the extremely labor-intensive animation process. While theatrical short subjects were previously produced in six-month cycles or longer, network television needed a season of 10-20 half hour episodes each year. This led to a number of shortcut techniques to speed up the production process, and the techniques of limited animation were applied to produce a great number of quickly-produced, low-budget TV cartoons. Hanna-Barbera also used limited animation for artistic reasons: with smaller, low-resolution screens, the company's namesakes reasoned that a limited style that focused on dialogue and close-up shots with bold outlines worked better than the fully detailed animation used in film shorts, which were designed for large theater screens.