The Vigils are drawn into an alliance with Brother Leon to ensure the sale succeeds, as both now have their reputations on the line. Leon needs the sale to succeed so no one will know he overstepped his authority in spending $20,000 of school money on the chocolates, and The Vigils cannot have anyone getting the idea that someone can defy them and get away with it–which is exactly what some students think is happening. The Machiavellian and creative Archie Costello, Assigner of The Vigils, summons Jerry to a face-to-face meeting before the secret society and orders him to sell the chocolates. When Jerry still doesn't, Archie steps up the harassment and bullying being arranged to pressure Jerry into giving in. At the same time, he organizes a Vigils-backed publicity campaign at Trinity, under a simple yet brilliant slogan that he presents to the other Vigils: "We'll make selling chocolates popular." Public opinion at Trinity begins to turn against Jerry. He goes from being seen as a rebel hero to the only one not possessing enough school spirit. Roland Goubert, popularly known as "The Goober", quietly joins Jerry in refusing to sell the chocolates, but the 50 boxes he was to sell are sold by other boys and then credited to his name, helping keep up the illusion that every single boy but Jerry is eagerly participating in the sale.