Telecommunications is a billion-dollar industry with estimates showing that core markets of fixed-line, mobile and data service generate annual revenue of around JD836.5m ($1.18bn) per year, which is equivalent to 13.5% of GDP. Jordan's IT sector is the most developed and competitive in the region due to the 2001 telecom liberalization. Market share of the mobile sector, the most competitive telecoms market, is currently fairly evenly divided between the three operators, with Zain, owned by MTC Kuwait, maintaining the largest share (39%), followed by France Telecom's brand Orange (36%) and Umniah (25%), which is 96% owned by Bahrain's Batelco. End of year figures for 2007 show that the market trend is towards greater parity, with Zain's share falling in the space of a year from 47% in 2006 and the other two operators picking up subscribers. The increased competition has led to pricing that is more favourable to consumers. Mobile penetration is currently around 80%.