The announcement made global headlines and elevated the league's profile. Though many worldwide media outlets reported the deal to be worth US$250 million, the astronomical figure was soon revealed to be something of a PR stunt engineered by Beckham's media handlers (British representative agency 19 Entertainment). To maximise the media effect, in the press release they decided to list the potential sum that Beckham could make over the five-year period from all his revenue sources, which in addition to his Galaxy pay also include his personal endorsements. Beckham's actual deal with the Galaxy was a five-year contract worth US$32.5 million in total or $6.5 million per year.