According to AllMusic, teen pop "is essentially dance-pop, pop, and urban ballads" that are marketed to teens, and was conceived in its contemporary form during the late 1980s and 1990s, pointing out the late 1990s as "arguably the style's golden era." About.com's Bill Lamb described teen pop sound as "a simple, straightforward, ultra-catchy melody line [...] The songs may incorporate elements of other pop music genres, but usually they will never be mistaken for anything but mainstream pop. The music is designed for maximum focus on the performer and a direct appeal to listeners."