Below chairman/CEO Henry Ford II and president Lee Iaccoca, several changes were made at the executive level of Ford Motor Company. William O. Bourke, ex-chairman of Ford of Europe and one-time managing director of Ford of Australia, was made executive vice president of North American Operations; Robert Alexander, previously with Ford of Europe as vice president in charge of car development, was moved to same position in the United States. Hal Sperlich was Ford Vice President of Product Planning and Research.