In 2000, Henderson also purchased what is now WLDR-AM 1210 in Kingsley. The station was part of a massive overhaul in the Michigan AM dial when Bell Broadcasting increased the power of its WCHB 1200 in Detroit. In order to do so, it purchased two AMs in the Saginaw area: WKNX 1210 Saginaw (signed on in 1947) and WXOX 1250 Bay City (which had been dark since 1993) and moved WKNX to 1250 (now WJMK) and moved 1210 AM to Kingsley in 1997. However, Bell moved the station's aging transmitter to a toxic waste dump near Kingsley, creating transmission troubles. Bell wanted to sell 1210, now with the call letters WJZZ, because it did not want to broadcast in a smaller market out of its footprint. WJZZ had a full-time automated jazz format, but when Bell sold to Radio One, it decided to keep WJZZ off the air as much as possible with a few short-lived stints as urban oldies. Radio One sold WJZZ to Henderson who renamed the station WLDR-AM for a mere $225,000, despite the fact that it now was the most-powerful AM station in the daytime at 50 kW.