Merchandising for the "Rockman.EXE" series was heavy in Japan with a variety of toys. Toys ranged from action figures and plush dolls to board games and trading cards. Many toys were originally released by Bandai, including an electronic Plug-In PET replica of the PET used in the original "EXE", but Takara took over with merchandising starting with "Axess". Electronic PET toys have since been released with every new model used in the show: Advanced PET and Advanced PET II ("Axess"), Progress PET ("Stream"), and Link PET and Link PET_EX ("Beast" and "Beast+"). Battle Chips for use in the PETs are often packaged with other merchandise, including action figures and even Japanese installments of "Battle Network" video games.