Ratner got his start directing with music videos in the 1990s, and directed his first motion picture, "Money Talks", in 1997. Overall, the films Ratner has directed have earned over $2 billion at the global box office. Ratner is the co-founder of RatPac Entertainment, a film production company. Ratner led RatPac's partnership with Dune Entertainment in September 2013 for a co-producing deal with Warner Bros. that included 75 films. In January 2017, Ratner received a star on the Hollywood Walk of Fame for his contributions to the motion picture industry, located at 6801 Hollywood Boulevard.