As a means to combat that trend, propaganda placed a new emphasis on the female's role as the perpetuator of the Communist regime in their ability to produce the next class of healthy workers, a policy called pronatalism. Propaganda presented pronatalism, a means to encourage women to bear children, in different ways to urban working-class women and to rural peasant women. Propaganda designed for an urban audience linked healthy female sexuality with reproduction while medical information to peasant women positioned conception as the purpose of sexual intercourse.