Shortly after the cancellation of "Veronica Mars" in early 2007, Bell filmed on location in Hawaii for a starring role as the title character in the Judd Apatow comedy "Forgetting Sarah Marshall". She regarded the improvisational comedy in the film as "a lovely experience". The film, written by and also starring Jason Segel, was released theatrically on April 18, 2008, and greatly increased Bell's profile. Bell lent her voice and likeness to the video game "Assassin's Creed", which was released on November 13, 2007, for the PlayStation 3 and Xbox 360 and April 8, 2008, for the PC. Bell reprised her role of Lucy in "Assassin's Creed II" released on November 17, 2009, and again in "", released on November 16, 2010. In the spring of 2006, she finished filming the "Star Wars"-themed comedy "Fanboys". Director Kyle Newman received additional funding to shoot new scenes, but the busy schedules of the actors only allowed for filming in September 2007. As a result, the release was delayed until January 14, 2008. Bell also starred in the 2009 comedies "Serious Moonlight", alongside Meg Ryan, and "Couples Retreat", which chronicles four couples who partake in therapy sessions at a tropical island resort. Jason Bateman played her husband. She also provided the voice for Cora in "Astro Boy". On March 31, 2008, Bell began shooting the Mark Steven Johnson-written Disney film "When in Rome" on location in Rome and New York; the film was released in 2010. Bell reprised her role as Sarah Marshall for a cameo appearance in the film "Get Him to the Greek", a spin-off sequel from "Forgetting Sarah Marshall", released June 4, 2010.