Another wartime ad noted that the company's products were with the 8th Army of the North African campaign. "Those fighting lads who drove Rommel out of Egypt and Libya have been getting Weston's English Quality Biscuits right along. Naturally, we're proud of their choice!". In spite of the war, the company continued to expand. In the United States, it purchased a bankrupt biscuit plant at Salamanca, New York, and acquired the Southern Biscuit Co. of Richmond, Virginia. The National Biscuit Co. in Western Canada was bought, along with Edmonton City Bakery. By 1942, the company reported that Weston operations in Canada, the United States and Great Britain used over 15 million bushels of wheat a year and employed some 16 thousand workers.