In 1922, George and Garfield Weston undertook a new and somewhat risky venture with the introduction of "English Quality Biscuits." While in England as a young Canadian soldier, Garfield had toured the world-famous British biscuit factories and came away convinced that a similar product could be manufactured and successfully marketed in Canada. "After the armistice, he convinced his skeptical father to import machines to make English-style cookies in Canada." In addition to importing biscuit making ovens all the way from England, the company brought master baker William Doyle from London. That year, Weston's English Quality Biscuits were launched with an advertising campaign that included an elaborate display at the Canadian National Exhibition in Toronto: