Meanwhile, the boycott had attracted support from Sir Richard Branson of Virgin Group, as well as numerous Hollywood executives and stars, including Jay Leno and Ellen DeGeneres. In addition, a string of organizations joined the boycott, cancelling reservations to hold conferences and other high-profile events at the establishment; travel industry firms likewise signed on to a boycott of all Dorchester Collection hotels. Others, including Russell Crowe and Kim Kardashian, have spoken out against the boycott. Crowe stated that despite his disapproval of the new laws in Brunei, it is unfair to punish the hardworking employees of the hotel. Similarly, Kardashian published a blog post voicing her criticism of the boycott and expressing her sympathies for the hotel workers. "HR Magazine" said that the protests are "misguided" and will not affect the government policy of Brunei when the Dorchester Collection's annual revenue is $300 million, while the BIA has over $30 billion in assets from oil and gas.