Le Strange moved the ancient village cross from Old Hunstanton to a new site in 1846. In 1848 the first main building, the Royal Hotel (now the "Golden Lion"), was built by Victorian architect, William Butterfield, a friend of Le Strange. Overlooking a sloping green and the sea, and for several years standing alone, it earned the nickname "Le Strange's Folly". In 1850 Le Strange, an amateur architect and painter, appointed a land agent to survey the site and prepare a plan. Le Strange drew and painted a map and a perspective of the scheme, showing shops, a station and a church. He consulted William Butterfield on the design. Their shared passion was for an "Old English" style of architecture for domestic buildings, owing much to medieval precedents and the earnest Victorian Gothic Revival. Hunstanton came to exemplify a 19th-century estate seaside town. Most of the fabric and character of that development survives.