As early as 1963, John Coplans, the future editor of Artforum Magazine (January 1972–January 1977), would confess the "fashionable world of contemporary painting" (i.e. East Coast) unpleasant reaction to the independent, offensive, 35-year-old Hedrick: "there is little doubt that Hedrick is an original, yet the fashionable world of contemporary painting tends to reject Wally Hedrick's work out of hand." Its no surprise, therefore, “the pathos of Hedrick’s situation was that few not already converted were ever likely to witness Hedrick’s accomplishments."