Several years were spent creating the tables of contents, recruiting expert physicians and in the creation of the additional 6,100+ medical and surgical articles. The majority of operations were based out of the Omaha NE office. However, eMedicine was one of the world's first virtual companies with key staff in multiple offices around the country including Omaha NE (Publishing and later corporate office), St. Petersburg FL (original corporate office), Syracuse NY (technology office), and Boston MA. With increasing web traffic and notoriety eMedicine developed a multi-product sales and marketing strategy. Pharmaceutical sponsorship sales were led by Laz Cabanas BS, Senior Vice President, and healthcare institutional sales were led by Dennis Carson MBA, Senior Vice President. Revenue increased exponentially as a result of the completion of the professional level content, innovative sales and marketing strategies (e.g., Laz Cabanas popular web sponsored microsite strategy), and development of the second generation LMS known as GPS 2.