Fisher became known as "Jimbo" as a child because his family already had several members who went by "Jim." Some media outlets, following a Wikipedia hoax created by Fisher's son Trey, have asserted that Fisher was known as "Slim Jimbo" because of an "affinity for meat snacks" (such as Slim Jim brand beef jerky), and that Fisher planned to start an organic jerky company after leaving the coaching profession. Fisher denied these reports in an interview, noting that while he enjoyed beef jerky, he had no intention of starting a company, and it had nothing to do with his nickname.