The success of "Next Time Now!" led to a much expanded production retitled "Closer Than Ever" that was co-directed by Maltby and Smith. This production began its life at the Williamstown Theatre Festival in Massachusetts during the Summer of 1989. It came to New York the following Fall, opening in previews on 17 October 1989, and officially opening on 6 November 1989 at the off-Broadway Cherry Lane Theatre, where it ran for 312 performances. The cast included Brent Barrett, Sally Mayes, Richard Muenz, and Lynne Wintersteller.