On January 15, 2016, WRAL-TV announced that it would switch to NBC on February 29, 2016. Concurrently, CBS announced that the existing NBC station, Media General-owned and Goldsboro-licensed WNCN (channel 17), would replace WRAL-TV as the Triangle's CBS affiliate the same day. Capitol Broadcasting president and CEO Jim Goodmon stated that CBS would only renew its affiliation with WRAL if it entered into a reverse compensation agreement—under which Capitol would be required to pay the network for the local rights to air its programming, the complete opposite of traditional commercial television practices. NBC, on the other hand, took the line that an affiliation deal was a partnership. Goodmon saw the switch to NBC as "a business decision for the future."