In 1974, Jim Paul bought the team for $1000 and assumed the team's $52,000 in outstanding debt, and proceeded to revolutionize baseball, not only in El Paso but throughout the Minor Leagues and even influence the Majors. Paul's purchase of the team ushered in the golden age of El Paso baseball. The name of the team was changed to the Diablos, the Spanish word for "devils". Paul held numerous innovative promotions and promoted a lively, fan-friendly atmosphere at the ballpark. Sparing any expense, save a coat of bright yellow paint with the word "BASEBALL" written in twelve foot tall red letters, Dudley Field was converted to "The Dudley Dome." While technically not a dome in any sense of the word, the field had a supernatural ability to avoid rain-outs and the unique ability to keep the temperature inside the stadium the same as that outside of the stadium. The home team dugout had the word "diablos" painted on top while the visitors dugout received a coat of paint that said "enemy." Upon entering the turnstiles fans were given a facial tissue to use for "Bye, Bye, Baby" when the visiting team changed pitchers the outgoing pitcher was serenaded by the Janis Joplin tune over the PA system while the fans in the grandstand waved their tissues. One notable victim was Dennis Eckersly who acknowledged the crowd by tipping his hat, though others were not so considerate and the Texas League created a standard fine for those obscene gestures. Other promotions included 10¢ hotdog night, nickel beer night, and Martinez Appreciation Night where anyone with the last name Martinez received free admission.