Over the course of the "The Pitchfork Disney"'s original run, the play earned popularity with a predominantly young audience. According to director Matthew Lloyd for the last two and a half weeks of the play's run the theatre “was absolutely rammed by, kind of, young people who were sort of drawn to it like a magnet […] Suddenly there were people rocking up at the Bush Theatre […] on word of mouth. […] They weren't kind of customary theatregoers but there was a buzz about it." By the end of the run the play had acquired something of a cult following, with a group of actors reportedly seeing the production several times and attending the production's final performance wearing T-shirts with lines from the play printed on them in big bold lettering. It was so successful that the Bush Theatre for the first time in its history had to schedule an extra matinee performance to meet audience demand.