Under the terms of the sale, Ottumwa Media Holdings entered into a local marketing agreement (LMA) with Raycom, under which it assumed some operational responsibilities for KYOU-TV. The agreement, which took effect on August 3, allowed KTVO to provide commercial scheduling, promotions, master control and production services (including local newscasts) for KYOU, while Ottumwa Media would retain responsibilities over channel 15's programming and advertising sales. (Raycom was also given an option to purchase the station outright, should FCC duopoly rules be relaxed to allow common ownership of two television stations in smaller media markets.)