Also as part of the relaunch, MTV2 added "sharts" (nonsensical video clips from old B-movies, as well as short clips collected from the internet and others created in-house) between normal video rotation, commercial breaks, and at the top of each hour. These clips began to serve as network IDs for the new MTV2 and were most likely intended to present a random, "anything goes" attitude for the channel. Although Viacom, MTV2's parent company, denied any influence from competing music video channel Fuse, the attitude and identity associated with Fuse most likely played a part in the decision to relaunch MTV2 and add these random clips. Sharts mostly played before "Sic' Em Fridays" during the show before it.