To launch the 'Deramic Sound' concept Deram issued a series of six easy listening orchestral pop albums in October 1967. The albums all included the word "Night" in the title, i.e. "Strings in the Night", "Brass in the Night", etc. Artists in this series included Gordon Franks, Peter Knight, and Tony Osborne. The label was soon reinvented as a rival to early pre-punk 'indie' record companies like Island Records and moulded into a home for 'progressive' or 'psychedelic' artists. Among the first recordings in this series was the November 1967 album release "Days of Future Passed" by the Moody Blues, while Crocheted Doughnut Ring and Beverley Martyn were also signed to the label around this time.