It was renamed to Nokia Store in 2012. The Ovi Store also looked different on Symbian handsets to suit the new brand transformation - it was blue instead of green and the Ovi store was the third biggest mobile download site on the market (behind Apple's App Store and Google Play) in 2012. From 2014, developers were no longer able to publish new apps and app updates for the Symbian and MeeGo platforms to Nokia Store. Microsoft officially stopped accepting new applications to the Nokia Publish service and new registrations to the Nokia Publish and Nokia Developer websites since the 18th of February 2015, and officially retired the Nokia Developer site in March 2015 and encouraged developers to go to the MSDN and Windows Developer site to develop applications for Windows Phone and Windows.