In the early 1980s, Las Olas went through a major renovation program to enhance property values. The land was worth much more than that of the standing homes. It was decided that anyone who wished to buy property on one of the isles would have to tear down the existing home and build a home of equal or greater value than the land. There were a few celebrities who already lived on Las Olas, but new homes and waterfronts made it more appealing to move to the area. Professional tour companies provide tours that take people down the waterways to show off the celebrities homes and yachts.