Zinoviev exposed and deconstructed the official language of Soviet slogans, a literate and normatively unified language, but filled with ideologemes and abstractions, creating illusory equality that deprived the individual of his freedom of choice. Its deconstruction is a prerequisite for recreating a genuine human language (Claude Schwab). The protest "anti-language" of Zinoviev resembles the folk Russian folklore, reflects the language of various social groups, primarily the intelligentsia, as well as the military, students, members of the party, members of informal communities. Zinoviev used pleonasms, puns, slang and obscene vocabulary, introduced neologisms: scientific words, portmanteau words, abbreviations. Maxim Kantor believes that the basis of Zinoviev's style was the language of folk tales, an unusual mixture of Mikhail Zoshchenko and Alexander Herzen. The rage of the Zinoviev language is aimed at a breakthrough to truth through lies and the hypocrisy of the established rules, by analogy with the miracle of "getting rid of the trouble" in a folk tale.