Its first idents were under their former name of TnaG. The music on TnaG's early ident sequences was produced by Irish composer Oisin Lunny. The opening sequence featured a number of Irish scenes from across the Island of Ireland, including Belfast and Dublin, and finished with a lighthouse, the light of which beamed the logo onto the screen. While the longer sequence went out at the beginning of each day and the end of the night, a shorter version went out before each programme. TnaG ran numerous marketing campaigns with this logo. Their main features were the difference of the Irish. One ad featured Red Lemonade. The slogan used in English was "Because we're Different" followed by the well known Irish slogan "Súil Eile". Another marketing campaign featured the stars of the channel asking the question "What more do you look for from a station?" They would be based at various stations such as train and space stations.