The NBC telecast of the game, with play-by-play announcer Dick Enberg and color commentators Merlin Olsen and Bob Griese (who was not in the booth with Enberg and Olsen), garnered the third highest Nielsen rating of any Super Bowl to date at 48.3, but it ended up being the first Super Bowl to garner over 90 million viewers, the highest ever at that time. While Dick Enberg, Merlin Olsen and Bob Griese called the game, Bob Costas and his "NFL '85" castmates, Ahmad Rashad and Pete Axthelm anchored the pregame, halftime and postgame coverage. Other contributors included Charlie Jones (recapping Super Bowl I), Larry King (interviewing Mike Ditka and Raymond Berry), and Bill Macatee (profiling Patriots owner Billy Sullivan and his family). Also, the pregame coverage included what became known as "the silent minute"; a 60-second countdown over a black screen (a concept devised by then-NBC Sports executive Michael Weisman); a skit featuring comedian Rodney Dangerfield and an interview by "NBC Nightly News" anchor Tom Brokaw of United States President Ronald Reagan at the White House (this would not become a regular Super Bowl pregame feature until Super Bowl XLIII, when "Today show" host Matt Lauer interviewed U.S. President Barack Obama).