The violations in the present matter are as serious as those committed in the case referenced above [SMU. However, in contrast to that case, once the violations finally came to light Baylor University took decisive and meaningful action to stop the violations and to punish itself and the involved individuals, including replacing the entire men's basketball coaching staff, implementing a postseason ban, forfeiting conference tournament revenue and reducing official paid visits, recruiting opportunities and scholarships...The university and several of the involved individuals exhibited genuine remorse and demonstrated total cooperation with the NCAA in developing the facts of this case.