Between 2002 and 2015 the Cub Scout logo consisted of a lowercase 'cubs' wordmark in green with a pawprint in the counter of the 'b'. The typeface used for the logo and for headings in Cub Scout publications was a modified version of Linotype's Revue with Frutiger used for body text in line with the rest of the association. At launch in 2002 the section had a mascot, a stylised wolf called Snaggle, which was replaced in 2012 with a series of cartoon Cub Scouts taking part in adventures. Additionally the focus of text and images shifted to highlight adventure, fun, friendship and energy matching the wider Scout Association brand message of 'everyday adventure' introduced in 2008.