Light reflected by shiny transparent materials is partly or fully polarised, except when the light is normal (perpendicular) to the surface. It was this effect that allowed the mathematician Étienne-Louis Malus to make the measurements that allowed for his development of the first mathematical models for polarised light. Polarization occurs when light is scattered in the atmosphere. The scattered light produces the brightness and colour in clear skies. This partial polarization of scattered light can be taken advantage of using polarizing filters to darken the sky in photographs. Optical polarization is principally of importance in chemistry due to circular dichroism and optical rotation (""circular birefringence"") exhibited by optically active (chiral) molecules.