Unlike most bowlers who keep their arm straight on the backswing as they are about to release the ball, Carter kept his elbow bent, never straightening his arm. With the format for bowling (a single player at a time on a stationary lane) lending itself well to early two-camera live television setups, prominent players like Carter began to be seen on TV sets across the United States. He appeared regularly on bowling shows like "Championship Bowling", "Jackpot Bowling" and "Make That Spare".