On August 7, 1989, WHDH was sold to local businessman David G. Mugar, whose New England Television Corporation (NETV) owned CBS affiliate WNEV-TV (channel 7). (Sconnix sold WBOS a year earlier.) On March 12, 1990, WNEV's call letters became WHDH-TV to correspond with WHDH radio. Mugar was hoping to bring back a main competitor to WBZ radio and television, with a renewed emphasis on a news and straight talk format with some political programming. Some sports programs remained, but news and talk were main priorities. Among the personalities to arrive in the early 1990s were mostly talents from within NETV, including television newscaster Ted O'Brien. WHDH also became the Boston affiliate for "The Rush Limbaugh Show". The station also moved into channel 7's studios at Bulfinch Place (near Government Center) in downtown Boston. However, by 1992, NETV was in trouble due to increasing debt incurred by the channel 7 acquisition as well as declining advertising revenues, leading to speculation of a sale of WHDH radio; on December 1, the station was sold to Atlantic Radio, putting it under the same ownership as rival talk station WRKO. (Mugar would sell WHDH-TV to Sunbeam Television in 1993.)