He moved his firm from Caxton's location in Westminster to London; he was the first printer to set up a site on Fleet Street (1500), which for centuries became synonymous with printing. He was also the first person to build a book stall in St Paul's Churchyard, which soon became a centre of the book trade in London. The site of Wynkyn de Worde's press is marked by a plaque on the wall of the hall of the Worshipful Company of Stationers off Ludgate Hill and Ave Maria Lane, near St Paul's Cathedral in London.