In late May during production, the media learned that director Tom Shadyac angrily complained to producers, saying "I'm not seeing any ads, and I don't know why. I'm not getting answers. People are giving me information that isn't true ... I'm only hearing about all the other summer movies, and nothing about mine." Shadyac also fired his marketing consultants that he had used for prior films due to his thoughts over the mishandling of the marketing. He later apologized for his outburst with producers, and claimed that it was as a result of his nervousness before the film's release.