Itachi has ranked high in the "Weekly Shonen Jump" popularity polls for the series, continuously placing in the top 10. He was ranked in fifth position in the polls of 2011, his highest ranking to date. The character received generally positive reviews from several publications for manga, anime, video games, and other related media. IGN reader Jason Van Horn characterized Itachi as "badass" and jokingly mentioned that he is a character to be afraid of since, in his first fight in the series, he does not make any remarkable move. He found that "there is just something about the cold and numb Itachi," that makes the viewer "want to breakout in chills". IGN's Charles White liked the episode where the relationship between young Sasuke and Itachi is revealed, and hoped to see more of their past to resolve the mystery of Itachi's character commenting that learning about their "past has been intriguing". NTT customers voted him as their tenth favorite black haired male anime character. CyberConnect2 CEO Hiroshi Matsuyama referred to Itachi as one of his favorite characters from "Naruto".