On July 25, 2016, Stewart-Haas announced plans to reopen its Xfinity Series program starting in 2017. On September 16, 2016, the team announced that Camping World Truck Series driver Cole Custer would drive the car in 2017, with Haas Automation as the primary sponsor and crew chief Jeff Meendering. At the 2017 Ford EcoBoost 300, Custer led almost every lap, won Stage 1 and 2, and earned Stewart-Haas Racing their second career Xfinity win. In 2018, Cole Custer had six poles and one race win. Custer made the final four in the championship playoffs after winning at Texas Motor Speedway on a last lap battle with Tyler Reddick, who would later beat Custer for the championship.