Funded in conjunction with PNC Park and the David L. Lawrence Convention Center, the $281 million (equivalent to $ million in ) stadium stands along the Ohio River, on the Northside of Pittsburgh in the North Shore neighborhood. The stadium was designed with the city of Pittsburgh's history of steel production in mind, which led to the inclusion of 12,000 tons of steel into construction. Ground for the stadium was broken in June 1999 and the first football game was hosted in September 2001. The stadium's natural grass surface has been criticized throughout its history, but Steelers ownership has kept the grass after lobbying from players and coaches. Attendance for the 68,400 seat stadium has sold out for every Steelers home game, a streak which dates back to 1972. A collection of memorabilia from the Steelers and Panthers of the past can be found in the Great Hall.