In 2014, 16-year-old Cole Custer, son of longtime SHR executive Joe Custer, ran the No. 00 Haas Automation Silverado in the Camping World Truck Series with the team, branded Haas Racing Development, for 9 races with trucks coming from Turner Scott Motorsports and engines from Hendrick Motorsports. Custer had finished 8th in the K&N Pro Series East standings in 2013 driving for Ken Schrader with sponsorship from Haas, including two wins at Iowa and Loudon. Custer made his truck debut at Martinsville Speedway, finishing 12th.