Examples of such marketing include collectable Energizer batteries and lithium batteries to insert into the player's hand-held lights. The phone service provider Verizon Wireless is another prominent brand in "Alan Wake": besides Verizon branded mobile phones appearing on screen, there is a 30-second Verizon commercial viewable on one of the game's interactive TVs, as well as an allusion to the company's famous advertising line "Can you hear me now?" during a phone conversation in "The Signal" DLC. Additionally, billboards around Bright Falls advertise both Energizer and Verizon. Ford and Lincoln automobiles are also featured in the game.