In August 2012, WLUC and Fox UP became the official affiliates of the Green Bay Packers Television Network for the Marquette–Escanaba market, taking over for WJMN, which lost the rights to team programming as the last contract ended, which was included as a part of WFRV's official station status in the Green Bay market. The station carries preseason games on the "state network" (as the Packers Television Network has been traditionally called), along with the team's Tuesday night coach's show and other official team programming.