The Hoover free flights promotion was a marketing promotion run by the British division of the Hoover Company. The promotion, aiming to boost sales during the global recession of the early 1990s, offered two complimentary roundtrip plane tickets to the United States, worth about £600, to any customer purchasing at least £100 in Hoover products. Hoover had been experiencing dwindling sales as a result of the economic downturn and a sharp increase in competing brands. Hoover were counting on most customers spending more than £100, as well as being deterred from completing the difficult application process, and not meeting its exact terms.