In 2008, Zero Waste was a term used to describe manufacturing and municipal waste management practices. Bea Johnson, a French American woman living in California, decided to apply it to her household of 4. In 2009, she started sharing her journey through the popular blog, Zero Waste Home, and in 2010, was featured in "The New York Times". The article, which introduced mainstream to the concept of waste-free living, received much criticism from people confusing it for a bohemian lifestyle. These critical reviews began to shift after images of the family and their interior were widely broadcast in worldwide media. In 2013, Johnson published "Zero Waste Home: The Ultimate Guide to Simplifying your Life by Reducing your Waste". Dubbed “Bible for the zero waste pursuer” by Book Riot, it provides a simple to follow methodology of 5R’s with in depth practical tips on how to eliminate waste in a household. Translated in 27 languages (as of 2019), the international bestseller helped spread the concept to a wide audience.