First appearing in France, the new magazines featured nude (often, burlesque actresses were hired as models) and semi-nude photographs on the cover and throughout; while these would now be termed softcore, they were quite shocking for the time. The publications soon either masqueraded as "art magazines" or publications celebrating the new cult of naturism, with titles such as "Photo Bits", "Body in Art", "Figure Photography", "Nude Living" and "Modern Art for Men." The British magazine "Health & Efficiency" (now "H&E naturist", often known simply as ""H&E"") was first published in 1900, and began to include articles about naturism in the late 1920s. Gradually, this material came to dominate - particularly as other magazines were taken over and absorbed. At times in its post-WWII history, "H&E" has catered primarily to the soft-porn market.