"Ghostbusters" was released on VHS in October 1985, in competition with the home release of "Beverly Hills Cop". Paramount scheduled the film for release the day before "Ghostbusters". In response, Columbia moved "Ghostbusters" release a week earlier. Removed from direct competition it was predicted to sell well, though it was expected the equally popular "Beverly Hills Cop" would do better, given its $29.95 price compared to "Ghostbusters" $79.95. Columbia developed a $1 million ad campaign to promote the VHS release. It was the tenth bestselling VHS during its launch week. The purchase of rights to manufacture and sell cassettes was estimated to have made a further $20 million for Columbia. A then-record 410,000 VHS units of the film were ordered (exceeded a few months later by 's 425,000 unit order). By February 1986, it was estimated to have sold 400,000 copies and earned $32 million in revenue, making it the third best-selling VHS of 1985, after ' (425,000 units, $12.7 million) and "Beverly Hills Cop" (1.4 million units sold, $41.9 million).