In 1985 together with his brother Sergio they opened Rockotitlán, the first club that would only book Rock en Español bands in Mexico City. Rockotitlán became the centerpiece and meeting place for the nascent genre and featured historical performances of some of the most iconic Mexican rock bands such as Caifanes, Café Tacuba, Ritmo Peligroso, El Tri, Aleks Syntek, Fobia, La Maldita Vecindad, Tex Tex, Santa Sabina, Bon y los Enemigos del Silencio, Neon, as well as Sergio's culturally nationalistic rock group, promoter of the "guacarock" sound, Botellita de Jerez.