In 1996, K Rock and Bay FM achieved a record 11 RAWARD nominations in the programming area, winning 5 awards—an achievement only equalled that year by Melbourne's Fox FM. During this period, despite the strength of all Melbourne radio stations reaching the listening area, nearly 1 in 3 Geelong people listened to K Rock. In recent years, the ratings of K Rock have declined to the point where a 2016 ratings survey showed an audience of 8.9 per cent in the local area—behind the ABC and sister station Bay FM.