The spirit of the Gumball Rally has inspired road rally enthusiasts to create local versions of the Gumball in individual states. There are annual Gumball Rallies in Michigan, Florida, and California. The rules of these races are more stratified than the movie, and speeding or demented driving is discouraged. But anyone who can afford the comparatively modest entry fee and acquire sponsors can enter any sort of vehicle in the competition. Like a road rally, the state Gumballers have to pass through checkpoints over the course of the race, which runs for an entire weekend. There is an elaborate formula not known to the competitors for determining the winner of the Rally. Part of the Rally's mission seems to be to promote state attractions and businesses, but the idea still seems to be having a great deal of fun while doing so.