Lloyd became a popular figure with Conservative Party members after travelling the country in the bitter winter of 1962-3 (the worst since 1946-7) to write his report on party organisation. Ferdinand Mount writes that northerners recognised Selwyn as "one of their own, someone who had gone to London but had not become in the least stuck up and who never pretended to be someone he wasn't". Macmillan later compared Lloyd to Augustine Birrell for his links to the nonconformist vote of North West England. At Huddersfield he had to give a non-committal reply when Andrew Alexander, then City Editor of "The Yorkshire Post", attacked Macmillan's profligate economic policy. His report, urging the proper provision of paid agents in marginal seats, was published in June 1963 so was overshadowed by the Profumo scandal. Lloyd asked John Profumo whether he had had an affair with Christine Keeler, and passed on his denial to Macmillan, adding his own opinion that he did not see how "Jack" could have had the time.