Sindy was relaunched again in 2006, this time resembling a 12- to 14-year-old. Jerry Reynolds, chief executive officer of Pedigree Toys explained, "If you take the Sindy of yester-year she was between 12 and 14 years while Barbie was twenty-something. She got too close to Barbie in the '80s and '90s and has now effectively returned to that younger positioning." The doll was again released in two sizes, with the standard-size Sindy a Woolworths exclusive, after Woolworths had not stocked a Sindy doll for four years. The 2006 Sindy was aimed at three- to five-year-old girls, younger than the audience targeted by Bratz dolls, and mothers who wanted a more innocent-looking doll for their daughters than Barbie or Bratz dolls.