In 2010, the Georgia World Congress Center Authority announced plans for a new stadium just south of the Georgia Dome. At the time, the Georgia Dome had just completed a major update and was still relatively young. The Dome had been designed specifically for football while a handful of NFL teams still made do with multi-purpose stadiums shared with MLB teams; plus, the Dome had plenty of luxury suites and premium seating which were important revenue-generating features lacking other older venues which made them obsolete. Lastly, the new stadium was located directly adjacent to the Georgia Dome (in contrast to older multi-purpose stadiums, whose suburban locale did not match up with a team's fanbase). Nonetheless, sports economist Rod Fort noted that pro sports team owners "thought they could get away with demanding new" stadiums every year with public money; plus, the Falcons did not have control of the Dome nor the profits, which made them less competitive than other teams that owned state-of-the-art facilities. In addition, Arthur Blank "wanted a state-of-the-art facility for his NFL and MLS teams and was willing to pitch in a huge amount of money to make it happen", as well as wanting to host another Super Bowl. Also with the Atlanta climate the Falcons long desired to play outdoors in either an open-air stadium or retractable roof stadium rather than inside a dome. At the time it was planned to retain the Georgia Dome to continue hosting non-NFL events.