Friends used to have a strong tradition of simplicity in dress, more properly called "plain dress". Plain dress generally meant wearing clothes that were very similar to Amish or conservative Mennonite dress: often in dark colors and lacking adornments such as fancy (or any) pockets, buttons, buckles, lace, or embroidery. This was widely practiced until the late 19th and early 20th century, when most Friends began dressing more like the rest of society. As the Quaker Oats brand shares the Quaker name, despite having no links with the Society of Friends, there is now a somewhat popular misconception that Friends today still wear the traditional clothing. A small minority of contemporary Friends continue to dress plainly.