Artist Joe Shuster based Lois' physical appearance on a model named Joanne Carter. Carter had placed an ad in the "Cleveland Plain Dealer" newspaper in the Situation Wanted column, advertising herself as a model. Shuster corresponded with her and hired her as the model for Lois Lane. Shuster's depiction of Lois was modeled on her hairstyle and facial features. "To me she was Lois Lane. She was a great inspiration for me, though. She encouraged me, she was very enthusiastic about the strip; it meant a lot to me." Shuster said about Joanne Carter.