In 2014, then executive producer Dominic Treadwell-Collins said that he wanted Albert Square to look like a real-life east London neighbourhood so that the soap would "better reflect the more fashionable areas of east London beloved of young professionals" giving a flavour of the "creeping gentrification" of east London. He added: "It should feel more like London. It's been frozen in aspic for too long." The BBC announced that they would rebuild the "EastEnders" set to secure the long-term future of the show, with completion expected to be in 2018. The set will provide a modern, upgraded exterior filming resource for "EastEnders", and will copy the appearance of the existing buildings. However, it will be 20 per cent bigger, in order to enable greater editorial ambition and improve working conditions for staff. A temporary set will be created on-site to enable filming to continue while the permanent structure is rebuilt.