Finney was awarded a special award at the Pride of Britain Awards in 2004 in recognition of his bravery. He also received an engraved gold watch from "the citizens of Marple" to congratulate him on his "deed of heroism". After he returned from medical leave, Finney continued to serve in the army. He was promoted to lance-corporal of horse. In January 2005, he became part of the regimental information team that travels around the country at schools and recruiting fairs, attempting to recruit people into the army.