To create "Much Ado About Nothing" in 2012, Whedon established Bellwether Pictures. He filmed it in black-and-white on digital video over a period of 12 days at his residence in Santa Monica, California. The film was scripted, produced, directed, edited and composed by Whedon, based on William Shakespeare's play of the same name. His idea to adapt the play for the screen originated from having "Shakespeare readings" at his house with several of his friends, years prior. Despite the play's comedy, he discovered that there were elements in the text "of debauchery" that brought out a core darkness, and said the visual nature of film influenced him to permeate a motif of sexuality into the script.