Under new news director Heider and long-time creative services director Rodger O'Connor, KOIN's 11 p.m. newscast increased its household ratings from May 2007 to May 2008 by 12 percent and its household share by 19 percent. It increased its household ratings by 30% from February 2008 to May 2008 and its household share by 33%. According to general manager Christopher Sehring, "The defining moment for KOIN News came in the third week of the sweeps. Up until then, we were having a strong ratings run against some terrific competition. Unfortunately, we then lost two straight nights – and I was worried that these losses might shake our new-found confidence. Fortunately, our team roared back on Thursday night, delivering an 8 household rating by increasing "Without A Trace"’s 19 share lead-in to a 21 share. This type of comeback is indeed the sign of a station that refuses to toss in the towel – and will go a long way to helping us continue New Vision's plan to reenergize this great operation." This was the first time in a decade that KOIN's newscasts has won any timeslots.