Sierz has stated that "the idea of writing a book about in-yer-face theatre was originally Ian Herbert’s" as he originally spoke about the concept to Peggy Butcher, who was the drama editor of Faber and Faber. Herbert also decided to name the book ‘In-Yer-Face Theatre’ and was asked by Butcher to write an outline for it. However, Herbert was unable to provide an outline, jokingly stating that "I realised that a book would mean actual work, something to which I am not accustomed." Sierz however states that Herbert "was too busy to embark on a book" due to his many work commitments. As a result Herbert pulled out of writing the book and told Butcher that it should be written by Sierz instead because his "interest in new writing at the time made [him an obvious candidate for the job". Early during the development of the book Sierz considered renaming it to "Cool Britannia" but Sierz says that this was vetoed by Butcher "on the grounds that in a couple of years no one would have any respect for that label - and how right she was." Sierz finished writing the book in January 2000, and it was published by Faber and Faber in March 2001 under the title "In-Yer-Face Theatre: British Drama Today".