A major focus of Chicano activists in the 21st century has been to advance the representation of Chicanos in all American mainstream media. Criticism of the American mainstream news media and U.S. educational institutions by Chicano activists has been particularly harsh in recent years subsequent to the massive displays of support for immigrant rights such as that seen during La Gran Marcha (The Great March) on March 25, 2006 in Los Angeles. As of today, this self-proclaimed "largest march in U.S. history" which was primarily organized by Mexican American organizations, Chicano activists, and fueled through a large network of active Internet users, L.A. Spanish language television, and Spanish language news radio coverage, is still virtually ignored by American mainstream (English language) news media and all textbooks of the American educational system.