The channel was launched in 2001 as SexTV: The Channel under the ownership of CHUM Limited named after the program of the same name aired on Citytv. The channel was acquired in 2006 when Bell Globemedia acquired the assets of CHUM which was completed in 2007 while the Citytv stations were sold to Rogers Media. Corus acquired the channel in 2010 and relaunched the channel as W Movies (a spin-off of W Network), which focuses on female-centric movies before rebranded to its current name in 2016.