On December 28, 2006, the band allowed listeners to listen to their first single, "Black Mirror", by calling the number (866) NEON-BIBLE, extension number 7777. The song was also streamed on the band's website beginning on January 6, 2007. The following day, the band revealed a variety of information about the album through a YouTube video. The video, which played a number of sound clips from the upcoming album and featured "Juno award-winning guitarist Richard Reed Parry", gave the album's track listing, release date, and record label.