On 14 June 2000, NTL won the rights to show 40 live Premier League matches on a pay-per-view basis for three years, beginning at the start of the 2001–02 season. NTL would pay approximately £109 million per annum for the rights. NTL pulled out of the deal on 18 October 2000, claiming that it was "unable to agree final terms". The failure to complete the deal, led to a lack of confidence in their proposed 2005 joint bid with ITV plc.