From late 2005, he wrote a regular series of columns in "The Guardian" supplement "G2" on Fridays called "Supposing", in which he free-associated on a set of vague what-if themes. From October 2006 this column was expanded into a full-page section on Mondays, including samples from TVGoHome and Ignopedia, an occasional series of pseudo-articles on topics mostly suggested by readers. The key theme behind Ignopedia was that, while Wikipedia is written and edited by thousands of users, Ignopedia would be written by a single sub-par person with little or no awareness of the facts.