In 2015, the show began going through a serious ratings decline. A July 2015 report revealed that the ratings were down 14% compared to the first six months of 2014, which translates to about 140,000 fewer viewers per episode. On 6 July 2015, "Home and Away" ranked 16th in OzTAM's overnight ratings with 750,000 viewers. The following night, the show fell to an even lower figure of 701,000 viewers. A writer for the Australian Associated Press stated that one of the reasons for the ratings decline could be "the viewing habits of Gen Y, which the show is aimed at, have changed dramatically in recent times thanks to the launch of streaming services, Netflix, Stan and Presto. The exact age demographic that "Home and Away" targets are the same people who do not subscribe to appointment viewing. They prefer to watch shows when they want and don't want to be dictated to by the commercial networks." A Seven spokeswoman commented that "Home and Away" was still performing well on digital and social platforms and that the overnight ratings were not the only measure of the show's success.