Despite everything, the shortened expedition proved immensely popular with the listening audience, and the Frigidaire company promoted a 32-page illustrated booklet called "Aboard the Seth Parker" to publicize the voyage and as an advertisement for Frigidaire equipment on the ship. The schooner was eventually sold and its new owner managed to sail it to Coconut Island in Kane'ohe Bay, O'ahu, Hawaii, where it was permanently anchored for use as a bar and movie theater by Fleischmann Yeast heir Christian Holmes II. It can be seen in the 1948 Republic Pictures movie "Wake of the Red Witch" starring John Wayne and Gail Russell. In 1999, broadcast historian Elizabeth McLeod listed the "Cruise of the Seth Parker" as one of the top 100 old-time radio moments of the 20th century.