When it comes to targeting, students have in the past been considered an elusive group, with much of their time taken up on campus and through socialising. Traditional forms of advertising, such as mainstream radio, TV and billboard advertising campaigns, are not ideal channels for reaching today’s students. Therefore, other media are targeted, such as smartphone advertising and social media. Equally, marketers can take advantage of students' concentration at geographical locations (colleges) and use techniques such as campus visits and college street teams.