AIBO grew out of Sony's Computer Science Laboratory (CSL). Founded in 1990, CSL was set up to emulate the innovation center at Xerox's Palo Alto Research Center (PARC). CSL's first product was the Aperios operating system, later to form the base software some AIBO models used. When Nobuyuki Idei became president of Sony in 1995, he sought to adopt a digital agenda, reflected in the new motto he gave the company, “Digital Dream Kids,” and the prominence he gave to CSL.