In 2017, Holiday Retirement and Prorize LLC were awarded with the Franz Edelman Award for Achievement in Operations Research and the Management Sciences () for their use of operations research (O.R.) to improve the pricing model for more than 300 senior living communities. Holiday Retirement partnered with Prorize LLC, an Atlanta-based revenue management firm that leveraged O.R. to develop its Senior Living Rent Optimizer. The revenue management system developed by Prorize enabled a consistent and proactive pricing process across Holiday, while simultaneously providing optimal pricing recommendations for each unit in every one of their communities. As a result of their joint efforts, they were able to consistently raise revenues by over 10%.