In 1984, the "Ghostbusters" phenomenon was referenced across dozens of advertisements for everything from airlines to dentistry and real estate. The "-busters" suffix became a common term used at both local and national stages, being applied to topics like the United States national budget ("budgetbusters"), agriculture ("cropbusters"), B-52s ("nukebusters") sanitation ("litterbusters"), or Pan American Airlines ("pricebusters"). Similarly, the "no ghosts" logo was modified to protest political candidates like Ronald Reagan and Walter Mondale to Mickey Mouse by striking Disney workers. Other contributions to the cultural lexicon included "Who ya gonna call" from Parker Jr's "Ghostbusters", and Murray's adlib of "this chick is toast" against Gozer to imply she was finished or doomed over the scripted line of "I'm gonna turn this guy into toast". This is thought to be the first historical usage of "toast" as a slang term.