When "E Street" started, there was a unique soundtrack created by Twilight Productions, and during 1989 as the series was establishing its own identity, Forrest Redlich made a deal with Australian record company CBS so that popular contemporary hits could be played in every episode. The international hits "Down Under" and "Who Can It Be Now?" by Men at Work, and, "Live It Up" by Mental as Anything are played on the radio regularly in several 1989 episodes. "Live it Up" was also used in an elaborate commercial to promote "E Street" where the (early 1990) cast perform a specially choreographed dance to the song on the set of "Patchett's Pacific" pub.