"Veronica Mars" continued on UPN for a second season; for the third season, the show was renewed and appeared on the newly created The CW. On January 19, 2007, CW Entertainment President Dawn Ostroff announced that while she was pleased with the gradual improvement of "Veronica Mars's" ratings, the series would be put on hiatus after February sweeps to air a new reality series, "". On May 17, 2007, Ostroff announced the cancellation of the series. A two-hour series finale aired in the United States on May 22, 2007, and on June 11, 2007, Thomas officially announced in an email to "TV Guide's" Michael Ausiello that "Veronica Mars" had been canceled by the CW. A "Veronica Mars" feature film and comic book series continuation had been discussed, and for a short time there was talk of another collaboration between Bell and creator Thomas that would be unrelated to the "Veronica Mars" series.