In 1971; CBS, tired of being ridiculed as the "Hillbilly Network" because the majority of its hit shows were rural-oriented, cancelled "The Beverly Hillbillies", "Hee Haw", "Green Acres" and "Mayberry RFD" plus every show "that had a tree in it" as described by actor Pat Buttram. In its place, shows that appealed to a younger, more urban demographic became commonplace. It was transformed by what became termed as "social consciousness" programming, spearheaded by television producer Norman Lear. "All in the Family", his adaptation of the British television series "Till Death Us Do Part", broke down television barriers. When the series premiered in 1971, Americans heard the words "fag," "jigaboo," and "spic" on national television programming for the first time. "All in the Family" was the talk of countless dinner tables throughout the country; Americans hadn't seen anything like it on television before. The show became the highest-rated program on U.S. television schedules in the fall of 1971 and stayed in the top slot until 1976 — to date, only one other series has tied "All in the Family" for such a long stretch at the top of the ratings. "All in the Family" spawned numerous spin-offs, such as "Maude", starring Bea Arthur.