Villard sold the paper in 1918, after widespread allegations of pro-German sympathies during World War I hurt its circulation. The new owner was Thomas Lamont, a senior partner in the Wall Street firm of J.P. Morgan & Co.. Unable to stem the paper's financial losses, he sold it to a consortium of 34 financial and reform political leaders, headed by Edwin Francis Gay, dean of the Harvard Business School, whose members included Franklin Delano Roosevelt. Conservative Cyrus H. K. Curtis—publisher of the "Ladies Home Journal"—purchased the "Evening Post" in 1924 and briefly turned it into a non-sensational tabloid in 1933. In 1928, Wilella Waldorf became drama editor at the "Evening Post". She was one of the first women to hold an editorial role at the newspaper, During her time at the "Evening Post" she was the only female first-string critic on a New York newspaper. She was proceeded by Clara Savage Littledale, the first woman reporter ever hired by the "Post" and the editor of the woman's page in 1914.