In July 2006, Bell Globemedia (later CTVglobemedia) announced that it would purchase CHUM for an estimated CAD$1.7 billion. Due to CTV planning to retain the Citytv network, SexTV: The Channel was among the channels along with A-Channel, Access, CKX-TV Brandon and CLT to be sold to Rogers Communications on April 9, 2007, awaiting the final approval. The sale was approved by the CRTC on June 8, 2007, on the condition that CTV must divest the Citytv stations, effectively cancelling the sale of SexTV: The Channel to Rogers and the transaction was completed on June 22, 2007 while the Citytv stations were sold to Rogers later that year.