At first VCRs and videocassettes were very expensive, but by the late 1980s the price had come down enough to make them affordable to a mainstream audience. Videocassettes finally made it possible for consumers to buy or rent a complete film and watch it at home whenever they wished, rather than simply catching it at a movie theater or having to wait until it was telecast. It gave birth to video rental stores, Blockbuster the largest chain, which lasted from about 1980 to 2005. It also made it possible for a VCR owner to begin time-shifting the recording of films and other television programs straight from the transmission. This caused an enormous change in viewing practices, as one no longer had to wait for a repeat of a program that had been missed. The shift to home viewing also changed the movie industry's revenue streams, because home renting created an additional window of time in which a film could make money. In some cases, films that did only modestly in their theater releases went on to have strong performance in the rental market (e.g., cult films).