In October 2015, CEO Mike McAvoy announced a restructuring of the organization, layoffs as well as a series of management changes. "But even though we’ve done well, we have not been able to keep pace with our ambitious goals for Onion Inc." Kurt Mueller—the company's COO—elaborated on the details stating, "We were overstaffed for the non-media-agency part of the business. We have less demand for a ton of new content for a brand. There's demand, but we just overestimated what the demand is."