Adventure International was founded by Scott Adams (not to be confused with the creator of "Dilbert"). In 1978, Adams wrote "Adventureland", which was loosely patterned after (the original) "Colossal Cave Adventure". He took out a small ad in a computer magazine in order to promote and sell "Adventureland", thus creating the first commercial adventure game. In 1979 he founded Adventure International, the first commercial publisher of interactive fiction. That same year, "Dog Star Adventure" was published in source code form in "SoftSide", spawning legions of similar games in BASIC.