Watchman IV not only paraded with the Staffordshire Regiment but also with the newly formed West Midlands Regiment. He has appeared at remembrance day parades in London and once at a remembrance service outside Westminster Abbey where he met the Queen. He again met the Queen when Stafford celebrated its 800th anniversary in 2006. He participated in the Tercentenary Celebration in 2005. Watchman attracts attention such as when his handler took him for a walk through the streets of London. A coach full of tourists pulled up and leapt off the vehicle to photograph him.