Although ostensibly in a mainstream rock format as of 1996, CILQ reconverted to a classic rock format on September 1, 2000. On April 7, 2014, the station switched back to a mainstream rock format and adopted a new slogan: "Toronto's Rock Station". Since 2015, Q107 has been adding more pop music to their playlist, and although classic rock still makes up a good portion of their playlist, the station has more of a classic hits feel to it. As of 2016, CILQ had dropped the "rock" reference from their slogan and began billing itself as "Great Hits & Real Classics". As of September 24, 2018, the station returned to playing mainstream rock and reintroduced the "Toronto’s Rock Station" slogan.