On 29 June 1987, a meeting of interested parties gathered to capitalize on the marketing of non-Western folk music. Paul Simon had released the world music-influenced album "Graceland" in 1986. The concept behind the album had been to express his own sensibilities using the sounds he had fallen in love with while listening to artists from Southern Africa, including Ladysmith Black Mambazo and Savuka. This project and the work of Peter Gabriel and Johnny Clegg among others had, to some degree, introduced non-Western music to a wider audience. They saw this as an opportunity.