On February 2, 2007, all the lyrics to "Neon Bible" were released on the band's website. Also included was the text and an audio clip of a child reading "The Wolf and the Fox", a French fable allegedly written by 17th century French poet Jean de La Fontaine, an allusion to "The Well and the Lighthouse", which is loosely based around the fable. This was followed on February 5, 2007 with the band releasing a promotional pamphlet as a JPEG image on their website that included album-related imagery and much of the French and English text from "The Wolf and the Fox".