In October 2007, Arcade Fire created a website at beonlineb.com with the date October 6 displayed on it. After speculation over what the website was about, including rumors of new material or a live streaming of a concert, it was eventually revealed to be a video for "Neon Bible", featuring Win Butler's face and hands, which the viewer can interact with during the song. ("Beonlineb" is an anagram of "Neon Bible.") "Neon Bible" was the first song on the album to have a music video.