In the weeks leading up to the new series, Channel 5 launched a national advertising campaign to promote the show's return. These featured a series of adverts on television and billboards. Other promotions included advertisements on taxi receipts, a social networking campaign and branded beer mats, all designed to attract the young male audience Channel 5 was targeting. "The Sun" reported that Richie banned Waterman from appearing in the series remake, but Richie told fans to ignore this story, saying it would be an honour to be in the company of Waterman and Cole, let alone work with them on television. Although a Christmas episode was initially planned and announced ahead of the intended second series, on 31 May 2009, UK newspaper "The Mirror" reported that, due to alleged poor ratings, Channel 5 would not be commissioning a new series of Minder.