In 2004, Hamlin began a recurring role on the television series "Veronica Mars". He played fading action hero Aaron Echolls, father to central show character Logan Echolls who had a turbulent relationship with him. Hamlin's character states that he (like the real-life Hamlin) was "People" magazine's 'Sexiest Man Alive' in 1987. Aaron's wife, Lynn, was played by Hamlin's real-life wife, Lisa Rinna. Hamlin appeared beginning in the sixth episode of the first season, "Return of the Kane", and made his last appearance in the second season finale, "Not Pictured". In 2006, Hamlin took part in the third season of "Dancing with the Stars" with Ashly DelGrosso, but was voted off the show in the third week.