In 2004, he participated in Channel 4 sports reality show "The Games" finishing last out of five contestants, but was proclaimed the People's Hero. Further reality TV involvement came on 3 June 2006 when he appeared for a sketch on ITV2's "X Factor" spin-off show "". He appeared briefly on 23 June 2007 on a "Big Brother's Big Mouth" phone-in. However he did appear on the show in person as a guest on 12 July 2007, then appeared four years later on "Big Brother's Bit on the Side" on 27 October 2011.