In 2008 TG4 launched their search for the best farmer in Ireland. "Feirm Factor" had 12 farmers competing with each other to see who was the best. The judging panel consisted of Maura Derrane (former "Ireland AM" presenter), Alan Dukes (former Minister for Agriculture) and Seán O Lionaird (dairy farmer from Cork). The second series of "Feirm Factor" was broadcast from January to March 2010. Welsh television station S4C has started broadcasting their own version of the show in 2010, called "Fferm Ffactor".