WWBX was instrumental in storm coverage during the North American ice storm of 1998. Morning host Michael W. Hale made the decision to suspend the music format and allow open phones and dialogue to help those with no power. The station allowed listeners from central and eastern Maine to call in and share stories of prior storms, survival tips and to let people know they were still waiting for power. Hale was so inundated with calls, the station effectively became a talk station for a time. Les Newsome, Cindy Michaels (who later worked at WVII-TV), Ted Wallace, Dave Glidden and Rob "On The Radio" Rosewall kept WWBX listeners informed about efforts to restore power and services. Inbound calls for help and assistance were so many, volunteers came to the station to take calls. The station than returned to its regular format after the power was restored.