In mid-2010, Spurlock worked with "Buffy the Vampire Slayer" creator Joss Whedon, Ain't It Cool News founder Harry Knowles, and comic book creator Stan Lee to create the documentary "", to cover the stories of convention fans. Whedon, Lee, and Knowles served as executive producers. Legendary Pictures' Thomas Tull, who independently financed the documentary, told "Variety", "We look forward to capturing the spirit, energy and people that Comic-Con has infused into legions of fans, bringing these audiences and projects out of the halls and onto a world stage." On April 6, 2012, Spurlock released the film to selected theaters in the United States, as well as video on demand outlets.