Unfortunately, the demand for Marshall Field's Frango mints was far greater than demand for Macy's Frangos. No longer a unique product of Chicago's famed Marshall Field's, the Macy's-branded Frangos are viewed as just another mint; at 75% off retail, sales of Frango mints under Macy's remain significantly below previous years' sales at Marshall Field's. However, this may also be due to Chicagoans' hostility to Federated, Macy's and Lundgren in particular over the demise of the Marshall Field's stores and the way the stores changed after their absorption into Macy's, becoming middle-tier retailers rather than the high-end competitor that the Marshall Field's stores had been during much of the 20th century. Macy's is considered to be a lower-tier retail chain than Federated's own top-tier retailer Bloomingdale's; the folding of the Field's stores into Macy's was seen by Chicagoans as both a demotion of a 150-year-old Chicago institution and an insult to the city itself, and critics urged a boycott of Macy's after the Macy's takeover.