"Conozca México, visite Tepito" (Know Mexico, Visit Tepito) was an exposition that occurred in September 1973 and gave rise to the "Tepito Arte Acá" (Tepito Art Here) movement. This led to the establishment of three art galleries in the neighborhood in the 1950s, with only the José María Velasco Gallery surviving to the present day. This gallery is located on Peralvillo 55 a few meters from Matamoros Street near where many enter Tepito. The gallery was placed here to entice people to come in and see that the area is more than contraband and drugs. The gallery specializes in exhibitions on themes of everyday life in lower-class neighborhoods like Tepito.