Further development continued with the creation of postcards depicting the village and land purchases, including acquisitions by William A. Gehlhaus and the Keansburg Beach Company. The Keansburg Steamboat Company was founded in 1910 primarily by Gelhaus as a means of providing transportation for New Yorkers who were interested in buying homes in Keansburg. In 1893, Gelhaus purchased a bakery business in Atlantic Highlands which he operated with his brothers until 1905. At that time he entered the real estate business in Keansburg. He was president of the New Point Comfort Beach Company which he formed with Jesse Sculthorp and Howard Roberts. The company owned a large real estate development in Keansburg and in 1906 laid out the Beachway. On June 18, 1909, the New Point Comfort Beach Company bought the steamboat "Accomack" in Norfolk, Virginia, and started a scheduled run from New York to Keansburg on July 1 that was intended as a way to bring prospective property buyers to Keansburg. Another real estate developer, Keansburg Heights Development Co., bought several thousand tickets. By July 21, more than $1,500 worth of tickets had been sold at $0.35 each. As the town became more populated, the Keansburg Beach Company sold off most of the surrounding land on Beachway Ave., keeping "just the boardwalk and amusement area."