The explosive growth of the underground press began to subside, however, by 1970, and by 1973 the boom was clearly over. After a 1973 meeting of underground and alternative newspapers in Boulder, Colorado, the name of the syndicate was changed to the Alternative Press Syndicate (APS). APS was ultimately a failed attempt to reinvent the syndicate to compete with the growing network of alternative weeklies networked by the Association of Alternative Newsweeklies. APS members sorely needed revenues and in 1973, "Richard Lasky, ex-"Rolling Stone Magazine" Advertising Director of the successful San Francisco-based weekly and Sheldon (Shelly) Schorr of "Concert Magazine", published in several cities," created a national advertising media selling company, APSmedia. APSmedia placed advertising from primarily record and stereo companies with success, placing more than 350 pages of advertising for many of the publications in the bigger markets in the first year. As cities were in the major markets, it mostly sold ads into publications without the advertisers knowing anything more than the names of the client papers. In 1976 APSmedia dissolved.