From the mid-1970s through the early 2000s, WROC-TV's newscasts struggled in the Nielsen ratings, usually placing a distant third behind WOKR/WHAM-TV and WHEC-TV. Even with the strong NBC prime time lineup in the mid-to-late 1980s (the last few years of WROC-TV's affiliation contract with NBC) and the CBS lineup during the early 2000s, its newscasts remained stubbornly in third place. However, after finally establishing some stability with its anchor team, market share has been growing over the course of the past decade. In the November 2008 ratings period, WROC-TV's 11 p.m. newscast finished ahead of slumping WHEC-TV for the first time in many years.