Founded by Jesse Hertzberg as personal hobby in 1995 with Ethan Beard joining in 1997, the site was originally located at www.inch.com/~huss and was created in the wake of the 1994 FIFA World Cup in the United States and in anticipation of the launch of Major League Soccer (which eventually was delayed from 1995 to 1996). The site was used to post links to MLS and US Soccer related news, with a particular focus on his local MLS team in New York (soon to be announced as the MetroStars, now known as the New York Red Bulls).