During the 1970s, as part of a general west valley suburbanization trend, the community experienced more dramatic growth. Inexpensive land south and east of the historic town center began being developed into moderately priced single-family homes. The new neighborhoods tended to attract middle-income working class couples with younger families. While the community had grown from approximately 8,900 in 1960 to 10,000 in 1970, the population had increased to over 23,000 by 2000. This increase is about double the countywide growth rate.