The trophy design used through the 2010 season featured a football, a running back in the classic stiff-arm pose, and the likenesses of Iowa State's Cy the Cardinal and Iowa's Herky the Hawk. The trophy was replaced after the 2010 game, making it the only rivalry trophy with a sponsor attached to it. Since then the Cy-Hawk trophy makes an annual tour with WHO sportscaster Keith Murphy the week before the game. It remains the recognizable symbol of the contest and, according to Murphy, "people love it."