In 1999 the company ran a competition asking local residents to name the 20 new double-decker buses that had just been added to its fleet. The company had started with names such as "Brighton Belle", "Brighton Rock", "Brighton Pier", "Brighton & Hove Albion", "Hove Actually" and "Brighton and Hove in Bloom", and then asked local residents for help. It considered the options of naming the buses after landmarks in the town, people from the past, and present day celebrities with local connections.