Deals were quietly struck with the various communities all along the way. Among these was Norfolk, the home-turf for the established Norfolk & Western Railway and its coal pier at Lambert's Point. Access to Hampton Roads frontage with enough adjoining land to build a new coal pier was crucial to the whole scheme. Undeveloped land was located at Sewells Point where the Page-Rogers interests purchased of frontage on Hampton Roads, and adjoining land. To facilitate building of the new railroad, Norfolk provided a right-of-way extending virtually completely around the city to reach Sewells Point.