In 1984 Feyenoord had another bright season, winning the double for the third time in their history. Key players in the squad from this period included Johan Cruyff, Ruud Gullit and Peter Houtman (who later became the Feyenoord stadium announcer). Cruyff reacted to Ajax's decision not to offer him a new contract at the start of the season and signed for arch rivals Feyenoord instead. Cruyff's move to Rotterdam was criticised and increased Ajax's motivation to beat Feyenoord. In the Olympic Stadium of Amsterdam Feyenoord suffered their heaviest ever defeat: 8–2. However, Feyenoord later defeated Ajax in Rotterdam 4–1 and Ajax were subsequently beaten a second time in the Dutch Cup. Feyenoord proceeded to win a league and cup double by beating Fortuna Sittard in the cup final.