net.artists have actively participated in the debate over the definition of net.art within the context of the art market. net.art promoted the modernist idea of the work of art as a "process", as opposed to a conception of art as object making . Alexander R. Galloway, in an e-flux article entitled "Jodi's Infrastructure" argues that Jodi's approach to net.art, which involves the very structures that govern coding, is uniquely modernist: the form and content converge in the artwork. The presentation of this process within the art world—whether it should be sold in the market, or shown in the institutional art environment, is problematic for digital works created for the Internet. The web, as marketable as it is, cannot be restricted to the ideological dimensions of the legitimate field of art, the institution of legitimation for art value, that is both ideological and economical . "All for Sale" by Aliona is an early net.art experiment addressing such issues. The WWWArt Award competition initiated by Alexei Shulgin in 1995 suggests rewarding found Internet works with what he calls an "art feeling."