As a "barrio bravo" there are two "myths" that endure here. The first is summarized with the phrase "a la sombra que infunde respeto." Literally, this means "to the shadow, which instills respect" meaning that the shadow of the neighborhood's reputation demands that those from the outside treat with the area with a certain kind of respect. Tepito has its own rules and most outside authorities abide by them as it is a rich source of bribe money. The second is referred to as the "impuesto de la ingenuidad" (naiveté tax). This refers to those who believe that the counterfeit items at extremely low prices are real. While it is possible to find great bargains here, many of the sellers here sell fake and/or defective merchandise.