This was another poke at the masses—most notably the United States and Americans in general—since his apparent disillusion with the country led him to abandon it. In later years, Trevanian was more outspoken about the reasons surrounding his voluntary exile from the country of his birth; he cited US material obsession as one of the main reasons behind the declining quality of life in the United States. He said that one day Americans would wake up and realize that cheaper is not necessarily better. Trevanian also addressed the issue of value on his website.