In 2008–09, Chára was named to his fourth All-Star Game. As back-to-back champion of the hardest shot competition, Chára initiated a charity drive among the participants ($1,000 per player) to go to the charity of choice of the competition's winner. The 2009 installation of the event featured additional intrigue, as three players widely considered to possess the hardest shots in the NHL (Chára, Sheldon Souray and Shea Weber) had all been chosen as All-Stars, and therefore would participate in the event. Having raised $24,000 from the six competitors and their respective teams, the NHL and the National Hockey League Players Association (NHLPA), Chára set a new Skills Competition record with a 105.4 mph (169.7 km/h) slapshot. He donated the winnings to Right to Play, and due to Chára's leading role in fundraising for charity, the hardest shot competition that year was punningly dubbed a "Chara"ty event. The shot passed Al Iafrate's previous record of 105.2 mph (169.3 km/h) from the 1993 competition. During the season, Chára posted a career best 19 goals and eclipsed his career best points total, reaching the 50-point plateau for the second consecutive year with a goal and an assist in his final game of the season. For his efforts, he won his first Norris Trophy as the NHL's best defenceman, edging Mike Green of the Washington Capitals and Nicklas Lidström of the Detroit Red Wings. Chára would post another standout season in 2009–10, scoring 44 points. His goal total fell to seven from the year before, but his play was as strong as ever, leading the Bruins to lock him up long-term with a contract extension; on 9 October 2010, he re-signed with the Bruins on a seven-year contract.