But as Loblaws regained market share, profitability south of the border, at National Tea Co., deteriorated. A similar program of rationalization saw hundreds of National stores closed and warehouses consolidated, while other outlets underwent renovation and rebranding. By 1974, of 1,100 retail food outlets across North America, 367 stores were closed, while 81 new stores had been built. Unprofitable divisions, namely Chicago, Syracuse and California, were sold. Although some supermarket assets were later acquired, eventually the company would divest itself of all retail and wholesale holdings in the United States.