By the early 1930s, Bonner has filed his plans and turned to noted Charles B. Hopper to subdivide the land and sell house lots. In August 1932, the Los Angeles Times announced "Huge New Tract Launched; 9,000 Acre Development Near Los Alamitos Being Built Around Golf Course Project." It is suggested that Bonner selected the name "Lakewood" because 1) the land featured boggy remains of the former Bouton Lake, and 2) he named it after the winter resort of Lakewood, New Jersey where his uncle William A. Clark had built estates at the end of the 19th century.