On 5 April 2007 the club unveiled plans to change the badge, claiming the diamond badge was correct for the time but did not represent or show any of the club's heritage or history. Swindon offered fans the chance to vote on-line for the three new choices, which were all similar to the original steam train design, and a fourth option of keeping the 1991 design. On 23 April 2007 it was announced that option three of the logo vote was the winner of the poll. Winning the vote with 68% in favour, the new badge included the club name, a Robin, a train—the rail industry being an important part of the Town's heritage—and a football, and re-introduced the town's motto 'Salubritas et Industria'. It was used from the beginning of the 2007–08 season.