In 1952, Federal Communications Commission (FCC) files show two television construction permits for Lima. In addition to WLOK-TV on channel 73, Northwestern Ohio Broadcasting Corporation, owner of WIMA radio (1150 AM and 102.1 FM, now WIMT) and controlled by George E. Hamilton and Robert W. Mack, had applied for channel 35. After the death of Lloyd Pixley, WIMA bought the WLOK stations on April 24, 1955 to obtain WLOK-TV. Because FCC rules at that time forbade licensees from owning multiple AM or FM stations in the same market, the WLOK radio licenses were offered to Ohio Northern University, but the university declined due to the costs of operating them, and the licenses were surrendered to the FCC for cancellation. Northwestern Ohio Broadcasting Corporation then filed to modify WLOK-TV's license to specify operation on channel 35, supplanting its earlier construction permit, and changed its call letters to WIMA-TV to match its new radio sisters.