When the decision is made to curtail load, it is done so on the basis of system "reliability". The utility in a sense "owns the switch" and sheds loads only when the stability or reliability of the electrical distribution system is threatened. The utility (being in the business of generating, transporting, and delivering electricity) will not disrupt their business process without due cause. Load management, when done properly, is non-invasive, and imposes no hardship on the consumer. The load should be shifted to off peak hours.