Victory aired its first television commercial in 1981. By 1985, the video of the advertisement had deteriorated, and Victory turned to commercial director Ron Patris to create a replacement. That replacement commercial, filmed on May 20, 1985, remained on the air for nearly 30 years, with some minor modifications. According to one estimate, the spot appeared on WGN-TV and other stations up to 30 times per week. Television historian Steve Jajkowski argued that the commercial was "as much a part of Chicago TV as Bozo the Clown, Fahey Flynn and Svengoolie."