He opposed individualism, instead defending the view of self and morality as essentially social. Bradley held that our moral duty was founded on the need to cultivate our ideal "good self" in opposition to our "bad self". However, he acknowledged that society could not be the source of our moral life, of our quest to realise our ideal self. For example, some societies may need moral reform from within, and this reform is based on standards which must come from elsewhere than the standards of that society.