Some of his exhibitions, mounted with a view to broadening the museum’s audience and shedding its elitist image, and which proved very popular with the public, attracted indignation in some areas: notably "Herb Ritts: Work" (1996), a retrospective of the Hollywood fashion and celebrity photographer, whom Rogers saw as a brilliant image-maker evoking a world without boundaries of class and sexuality; "Dangerous Curves: The Art of the Guitar" (2000), featuring guitars from the sixteenth century to those of contemporary rock stars; "Speed, Style and Beauty: Cars from the Ralph Lauren Collection" (2005), showcasing the famous American fashion designer’s collection of luxury cars renowned for their remarkable design quality; and "Things I Love: The Many Collections of William I. Koch" (2005), displaying choice objects from Koch’s many collections—from ancient Roman to contemporary American, including the contentious decision to exhibit two America’s Cup yachts on the Huntington Avenue lawn.