Since Lashify's entry into the beauty world in 2018, it has garnered the attention of beauty editors at Vogue (magazine), Allure (magazine), Glamour (magazine), Elle (magazine), and other major publications. Lotti's beauty brand is the go-to lash for the industry's top celebrity make-up artists and has graced the faces of America's most esteemed actresses, celebrities, and artists. In 2019, Academy Award winning makeup artist, Vivian Baker, used Lashify as an essential element in Charlize Theron's transformation to Megyn Kelly in the critically acclaimed film, Bombshell (2019 film), winning the 92nd Academy Award for Best Makeup and Hairstyling.