In 2013, Quicken Loans became Newman's primary sponsor as the U.S. Army significantly reduced its motorsports sponsorships. Newman would struggle through the first half of the season adjusting to the Generation 6 car. Through the second half of the season, SHR's performance would pick up, and Newman would take his first win of the season at the 2013 Brickyard 400, winning the pole and driving away from a dominant Jimmie Johnson. He would become the second Indiana native alongside Stewart to win the 400. Newman originally failed to make the 2013 Chase, but after Michael Waltrip Racing was penalized for "manipulating the results of the Federated Auto Parts 400", Newman took Martin Truex Jr.'s place in the Chase. After 2013, Newman was released after it was announced funding could not be found to keep his No. 39 team in operation (though the team would later sign Kurt Busch to a fourth ride).