Noting that most of the genre's artists are singer-songwriters, writers have viewed their lyrical content as more "conscious-driven" and having a broader range than most other R&B artists. AllMusic calls it "roughly analogous to contemporary R&B". Dimitri Ehrlich of "Vibe" said that they "emphasize a mix of elegant, jazz-tinged R&B and subdued hip hop, with a highly idiosyncratic, deeply personal approach to love and politics". Music writers have noted that neo soul artists are predominantly female, which contrasts the marginalized presence of women in mainstream hip hop and R&B. Jason Anderson of CBC News called neo soul a "sinuous, sly yet unabashedly earnest" alternative and "kind of haven for listeners turned off by the hedonism of mainstream hip-hop and club jams." Neo soul artists are often associated with alternative lifestyles and fashions, including organic food, incense, and knit caps.