Beckham has several eponymous video games, including "Go! Go! Beckham! Adventure on Soccer Island", a platform game for the Game Boy Advance, and "David Beckham Soccer", a football game for a number of platforms, and he was brand ambassador for exercise video game "EA Sports Active 2". Beckham featured in EA Sports' "FIFA" video game series; he was on the cover for the UK edition of "". During his playing career (which ended in May 2013), Beckham generated an estimated £1 billion in shirt and boot sales. In 2006, Lloyd's of London insured his legs for £100m, at the time he was playing for Real Madrid.