During the 1990s the flagging brand tried a number of strategies to boost sales. A large number of Beefeaters, for example the Ock Mill in Abingdon, and the Crossbush in Arundel, were converted to "Out and Out". This was unsuccessful and they were rebranded back to Beefeater in 2005. Also a few sites became "Grillbars", but these were soon sold. A "Banter" was launched at the Roundabout Beefeater in Reading, which has since been demolished after it failed. Brian Turner was recruited to advise on the remaining Beefeaters, and his signature dishes and face were featured on the menu. As the brand declined further, a number of sites, such as "The Cotton Mill" in Kilmarnock and "Craig House" near Inveresk, were rebranded as Brewers Fayre, while others were sold, like the Carpenters Arms in Botley, Oxford, now a McDonald's.