Carson lacked the mercurial, electric personality of Paar, and his version of "The Tonight Show" never riveted the country's attention the way that Paar's had, but his more predictable approach eventually became part of the cultural landscape by dint of the fact that the viewership, in a basically three-network paradigm, was infinitely more monolithic than it later became. Examples include when he played the game "Twister" with Eva Gabor in 1966, which increased the sales of the relatively unknown game. In December 1973, when Carson joked about an alleged shortage of toilet paper, panic buying and hoarding ensued across the United States as consumers emptied stores, causing a real shortage that lasted for weeks. Stores and toilet paper manufacturers had to ration supplies until the panic ended.