Since June 2009, they began to release several demo snippets on their YouTube channel of songs from their upcoming album. Furthermore, a website for the record was set up, linking to all of the studio update videos and demo snippets. During their North American East Coast tour with Thursday in December 2009, the band sold download cards at their shows that entitled the customer to a download of the 10 song album upon its release with 3 additional exclusive bonus tracks. The song "Farewell, Mona Lisa", debuted on Liquid Metal SXM on Christmas Day, 2009; it became available for download on January 19, 2010. "Chinese Whispers" was debuted on Full Metal Jackie’s syndicated radio show broadcast on 29 stations throughout the USA on the March 5, 2010, and was subsequently played on the next two days. On March 9, the blog MetalSucks featured the online debut of the song. The band released their fourth studio album, "Option Paralysis" on March 22, 2010, through Party Smasher in partnership with Season of Mist "Option Paralysis" was confirmed as the title of the new album in a press release by Season of Mist. Puciato has noted that "Option Paralysis" was the toughest album the group and himself have ever written. In an interview in "The Aquarian Weekly", Weinman stated that it was the most organic and less forced than previous works.