Jay-Z took part in a crossover record in 2004. He teamed up with rock band Linkin Park and produced the hit mash-up song "Numb/Encore". The song, while boasting a majority of Jay-Z's lyrics and hip-hop style, the genre of the song would be considered rock because of the tropes of rock music included in the piece. George Nelson, producer of television series "The Get Down" wrote an article titled "Death and Rhythm of Blues". In the article, Nelson discusses the appealing to audiences of other races. With the production of "Numb/Encore", Jay-Z and Linkin Park were able to not only crossover genres, but consumer groups as well.