Unlike many of the earlier named roads such as the Lincoln Highway, Dixie Highway, and the National Auto Trails, the Ocean Highway was intended to promote tourism and leisurely drives, rather than primarily a fast and expeditious long distance route. Eight states participated in the program at its inception: Florida, Georgia, South Carolina, North Carolina, Virginia, Maryland, Delaware, and New Jersey. Formed as an opportunity to promote tourism of the various beaches up and down the Atlantic Coast, the Ocean Highway promotions began in the 1930s.