Williams appeared in the 2003 DC Shoes video "The DC Video" prior to commencing his own company with the assistance of his business partner, Eli Sotto, who had collaborated with Williams on the Gold Wheels brand. The pair eventually formed the distribution company Kayo Corp with Troy Morgan, and released the first Kayo promotional video in 2004. Following the 13-minute promotional video, Kayo then released "It's Official" in 2006, in which the four key brands of the company were introduced in video form: DGK, Organika, Expedition and Gold.