In 2011 the St Lucia Jazz Festival celebrated its 20th anniversary which was a rare achievement as several other Jazz festivals established in the Caribbean region had failed. More recently, in 2013, Saint Lucia Jazz was rebranded as the Saint Lucia Jazz & Arts Festival. The rebranding included a fashion show branded as Saint Lucia HOT Couture, the Cultural Explosion, Saint Lucia Sound Stage, and Blu Session - Word in an Altered Scale. Dance, art, theatre and culinary arts formed part of the new rebranding experience.