On 9 August 2007 Cessna Aircraft announced that they had orders for 720 Skycatchers totaling US$75M. By 24 November 2007 Cessna had 850 firm orders and by the end of 2008 the company had confirmed over 1,000 orders. In July 2009, orders were still reported at "over 1,000." Cessna vice president of propeller aircraft sales John Doman said sales activity had been slow because customers did not want to wait approximately four years for a delivery slot. In December 2009 the company delivered the first production Skycatcher to its initial customer, Cessna CEO Jack Pelton's wife, Rose Pelton. The company intended that the 2010 production rate would be 300 to 400 a year, but only 30 aircraft were delivered in 2010. By late 2013 "droves" of position holders had canceled their orders due to price increases and failure of the design to meet expectations.