Zard was also known for being mysterious. This is partially because her record label did not release too much personal information on their artists, and also because she did not make that many personal appearances. She rarely appeared on any live TV music programs (e.g. TV Asahi's Music Station), which the main public relations tool for the record industry in Japan, since 1993 or do any public appearances. Her first concert was in 1999, this being held on a cruise ship for a mere 600 people in her fan club (300 entries x2 among 2 million concert ticket requests). Her first real concert tour, "What A Beautiful Moment Tour", was held in 2004, 13 years after her debut. Almost every single concert was sold out at the time. The tour ended up having 10 concerts spanning 4 months from March to July 2004, with a final concert held in the famed Nippon Budokan.