The 2012 festival ran from 24 February to 18 March. Approximately 40,000 spectators attended the Fringe Parade, and 367,000 tickets were sold, a 10% increase on 2011 sales. Ticket sales equated to an approximate value of . The event featured over 4,000 artists and 923 events, in 300 venues. There were 20% more events than in 2011. CEO Greg Clarke launched the event not only in Adelaide, but also at the Sydney Opera House and in Federation Square in Melbourne. There were also two big changes on opening night: the parade ran down the centre of the city along King William Street, and the celebrations before, during and afterwards were not just in the East End of the city centre, but in Fringe venues everywhere. There were also a number of large free outdoor events during the festival.