The British public reacted angrily to the fiasco and Hoover's failed marketing attempt. One man, David Dixon, claimed that in addition to not receiving airline tickets, the Hoover washing machine he had purchased to obtain a trip to the USA had broken down. He claimed that a Hoover technician who had come to fix the machine had said, "If you think buying a washing machine's going to get you two tickets to America, you must be an idiot", which led him to take action against Hoover.