In The New 52 (a 2011 reboot of the DC Comics universe), the Penguin is a client of a criminal named Raju who was sent to offer gold to the Dollmaker for Batman's release. While in his Iceberg Casino, the Penguin views a disguised Charlotte Rivers on his surveillance cameras and tells his henchwoman Lark to make sure Rivers gets "a story to die for". During the "Death of the Family" crossover, the Penguin puts his right-hand man Ignatius Ogilvy in charge of his operations in his temporary absence. Ogilvy, however, uses the Penguin's absence to declare him dead, taking over his gang and killing those loyal to him. Under the alias "Emperor Penguin", Ogilvy takes over the Penguin's operations. Upon the Joker's defeat, Batman unsuccessfully attempts to imprison the Penguin in Blackgate Penitentiary, only to be forced to release him later. Upon learning of Ogilvy's betrayal, the Penguin attacks his former henchman's new empire, but Batman intervenes and arrests him. The Penguin is found not guilty, however, thanks to the machinations of his ally Mr. Combustible. Meanwhile, Ogilvy releases Kirk Langstrom's Man-Bat serum on Gotham City, turning many of the citizens into the creatures. Langstrom discovers a cure, returning the citizens to normal. Ogilvy then takes the serum himself, along with additions made by Poison Ivy. Emperor Penguin then challenges Batman openly to a fight, defeating the masked vigilante with his newfound prowess, and leaving him to be rescued by the Penguin. The pair forge a temporary alliance, and defeat Ogilvy.