The PCW redefined the idea of "best value" in computers by concentrating on reducing the price, which totally disrupted the personal computer market. The low price encouraged home users to trade up from simpler systems like the Sinclair Spectrum, whose sales had passed their peak. According to "Personal Computer World", the PCW "got the technophobes using computers". In the first two years over 700,000 PCWs were sold, gaining Amstrad 60% of the UK home computer market, and 20% of the European personal computer market, second only to IBM's 33.3% share. Having gained credibility as computer supplier, Amstrad launched IBM-compatible PCs, once again focussing on low prices, with its PC1512 surpassing the IBM PC on performance and beating even the Taiwanese clones on price. Amstrad became the dominant British personal computer company, buying all the designs, marketing rights and product stocks of Sinclair Research Ltd's computer division in April 1986, while Apricot later sold its manufacturing assets to Mitsubishi and became a software company.