Writing in "Anime from Akira to Princess Mononoke: Experiencing Contemporary Japanese Animation", Susan J. Napier dedicated several pages to discussion of the series, regarding it as "a pioneering work in the magical girlfriend genre." Napier contrasted the series to Western shows such as "Bewitched" and "I Dream of Jeannie", highlighting their harmonious resolution to the chaos in comparison to "Urusei Yatsura"s "out of control" ending to each episode. Napier later compared the series to other magical girlfriend series such as "Ah! My Goddess" and "Video Girl Ai". Fred Patten writing in "Watching Anime, Reading Manga: 25 Years of Essays and Reviews" credited the series with being the first program to inspire translations from fans. Patten also credited the series for introducing the phenomenon of using anime to advertise pop songs, claiming it was a deliberate decision by Kitty Films. Writing further about the series for the website "Cartoon Research", Patten noted that the series was aimed at adults who could buy their own merchandise, as opposed to being subsidized by toy sales like many other shows at the time. Like Napier, Patten compared the series to "Bewitched", but also to "Sabrina the Teenage Witch".