Fox chose to play the episodes of the series out of order, running "The Train Job" first, and not airing the pilot until a dozen episodes later, resulting in some confusion from viewers. The series was also promoted as a comedy, not a science fiction drama, and placed in the infamous "Friday night death slot". The show was praised by critics overall, but some objected to the fusion of American frontier and outer space motifs. Faced with these hurdles, the show had an average of 4.7 million viewers at the time and was ranked 98th in Nielsen ratings. The series was cancelled by Fox before all of the episodes had aired. Whedon took to Universal Pictures as a means of achieving a continuation of the story. Following "Firefly" was "Serenity", a follow-up film taking place after the events of the final episode. "Serenity" developed into a franchise that led to graphic novels, books and other media. "New Scientist" magazine held a poll in 2005 to find "The World's Best Space Sci-Fi Ever", and "Firefly" and "Serenity" took first and second place, respectively. It also received an Emmy shortly after its cancellation, as well as a number of other awards. Since being canceled, "Firefly" has attained cult status.