The 1950s saw the rise of the first mass-market softcore pornographic magazines: "Modern Man" in 1952 and "Playboy" in 1953. Hugh Hefner's "Playboy" started a new style of the men's glossy magazine (or girlie magazine). Hefner coined the term centrefold, and in the first edition of his "Playboy" used a photograph of a nude Marilyn Monroe, despite her objections. Another term that became popular with "Playboy" readers was the "Playboy Playmate". These new-style magazines featured nude or semi-nude women, sometimes simulating masturbation, although their genitals or pubic hair were not actually displayed.