With the growing popularity of ever-larger hard drives on personal computers, dBASE II turned out to be a huge seller. For its time, dBASE was extremely advanced. It was one of the first database products that ran on a microcomputer, and its programming environment (the dBASE language) allowed it to be used to build a wide variety of custom applications. Although microcomputers had limited memory and storage at the time, dBASE nevertheless allowed a huge number of small-to-medium-sized tasks to be automated. The value-added resellers (VARs) who developed applications using dBASE became an important early sales channel for dBASE.