U.S. Route 70 or U.S. Highway 70 (US 70) is an east–west United States highway that runs for from eastern North Carolina to east-central Arizona. It is a major east–west highway of the Southeastern, Southern and Southwestern United States. It formerly ran from coast to coast, with the current Eastern terminus near the Atlantic Ocean in Atlantic, North Carolina, and the former Western terminus near the Pacific Ocean in Los Angeles, California. The current Western terminus is at US 60 / SR 77 in Globe, Arizona. Before the completion of the Interstate system, U.S. Highway 70 was sometimes referred to as the "Broadway of America", due to its status as one of the main east–west thoroughfares in the nation. It was also promoted as the "Treasure Trail" by the U.S. Highway 70 Association as of 1951.