The popularity of the Cowboys as America's Team has been supported by such NFL records as "Team with Most Consecutive Sold Out Games", a streak of 160 home and away games (including playoffs) that began on December 23, 1990, at Philadelphia's Veterans Stadium and came to an end on December 24, 1999, in a Christmas Eve game against the New Orleans Saints in the Louisiana Superdome. Other examples are the NFL games featuring the Cowboys that result in record-breaking ratings at the time of broadcast, such as 7 of the 8 Super Bowl games featuring the Cowboys and the NFC Championship Game between the Cowboys and 49ers, the only non-Super Bowl NFL game to be ranked in the Top 45 Primetime Telecasts of All Time. Dallas is the only NFL team that distributes its own merchandise, which remains among the league's top selling even during losing seasons. As of 2012 the Cowboys were the most valuable American sports franchise at $2.1 billion. Among the many Cowboys innovations that have contributed to their distinct reputation are their professional, overtly beautiful, all female cheerleader squad, nicknamed "America's Sweethearts", that has since been copied around the NFL but still stands out as singularly iconic, and has been the subject of multiple movies, has made numerous national television appearances, routinely tours with the USO, makes other appearances around the world, and has been featured in its own long running on CMT.