The high-profile acquisition paid immediate financial dividends for Galaxy long before Beckham joined the team. On the strength of the signing and the media frenzy it created, the club was able to pull off a new five-year shirt sponsorship deal with Herbalife nutrition company worth US$20 million. The gate revenue peaked as well with 11,000 new season tickets holders and sold-out luxury suites (each one of the 42 inside the team's home stadium, the Home Depot Center). LA Galaxy owners Anschutz Entertainment Group (AEG) also reported an immediate spike in business. Involved on many business fronts worldwide, AEG was already leveraging its Beckham association in places such as Shanghai and Beijing, where the company had been working aggressively for years to receive clearance to build arenas and stadiums. The company's CEO Tim Leiweke put it as follows: "Suddenly, we're known as the company that owns the team that David Beckham is going to play for, so our world changed".