Wilmorite Properties first announced plans for Irondequoit Mall in June 1985, and by May 1988, the first three anchor stores were confirmed: Sears, J. C. Penney, and Sibley's, which became Kaufmann's shortly after opening. It opened in March 1990 with approximately 110 stores, and had an estimated 80,000 customers in its first weekend of business. McCurdy's opened as a fourth anchor store in 1992, but closed after only two years in business and became a location of The Bon-Ton. Although initially successful, Irondequoit Mall began to lose tenants when two other regional malls also owned by Wilmorite (The Mall at Greece Ridge, created by connecting adjacent malls Greece Towne Mall and Long Ridge Mall to each other, and Eastview Mall) were renovated and expanded, drawing shoppers away from Irondequoit.