In 1989, the band started their own label, Dovetail Records, with its first release, "Pungent Effulgent". The album was originally released on vinyl, but saw a CD release the following year. The band also began to receive commercial recognition around this time. Most notably, the performance with the singer-songwriter Donovan at the Glastonbury Festival on 18 June 1989. This was followed by "Erpland" in 1990, a double album. Next year the band reached their first No. 1 recognition in the UK Indie Chart with their single "Sploosh!" from "Strangeitude". In approximately 1992, the band decided to create their own recording studio to cut down on the costs of recording an album. The studio, coined "The Mill", was refurbished from an old water mill.