After his victory, Townshend issued a bombastic press release which claimed that "The Battle of Kut-al-Amara can be said to have been one of the most important in the history of the British Army in India!". After this, the campaign's objectives were extended to encompass the town of Kut-al-Amara, further up the river, which was captured after a set-piece battle on 28 September 1915. The victorious passage of the campaign received much coverage in the British Empire's press, which was encouraged by a British Government anxious for good war news for the public to counteract the military difficulties it was experiencing in Europe on the Western Front and at Gallipoli. Strachan in a 2000 interview stated: