After spending the majority of his career with Sony, and Sony BMG, Arjona signed a long-term deal with Warner Music Latina in September 2008. Iñigo Zabala, chairman of Warner Music Latin America, said "He's an artist that fits perfectly with our company," and that "We are a label that has a major catalog of songwriters and quality pop and rock from the likes of Maná, Alejandro Sanz, Laura Pausini, and now, Arjona." Arjona announced his eleventh studio album, "5to Piso", on 18 November 2008. The album was preceded by the first single, "Cómo Duele" on September, which reached No. 2 on Top Latin Songs and No. 1 on Latin Pop Songs. He moved approximately 200,000 copies of the album in the first month at retail, and it went Platinum in Mexico, the United States, Spain, Argentina, Venezuela, Colombia, Guatemala, and several other countries. It debuted at No. 1 on Top Latin Albums, becoming his second chart-topper on that list, and sold more than one million copies worldwide. The album received a Grammy Award nomination for Best Latin Pop Album and a Latin Grammy Award nomination for Best Singer-Songwriter Album. The album received positive critical response. Birchmeier gave it three-and-a-half stars out of five, saying that "More typical than exceptional for Arjona at this point in his career, "5to Piso" isn't as grand an album as his past few... Yet it's a great album all the same, particularly the opening run of songs that culminates with 'Cómo Duele', and it finds Arjona still at the top of his craft."