In mid-2010, Girls' Generation signed with Nayutawave Records (present-day EMI Records Japan), a division of Universal Music Japan, to venture out to the Japanese music scene. Their debut release in Japan was a DVD titled "New Beginning of Girls' Generation", released in August 2011, which features seven of the group's music videos and a special bonus footage. The DVD debuted at number four on the Japanese Oricon DVD Chart on August 23, 2010, making Girls' Generation the first Korean girl group to earn a top-five DVD on the Oricon chart. It was certified gold by the Recording Industry Association of Japan (RIAJ). In September 2010, Girls' Generation released the Japanese version of "Genie" as their debut single in Japan. It peaked at number four on the Japanese Oricon Singles Chart and was certified platinum by the RIAJ. The following month, the group released their second Japanese single, "Gee", which reached number two on the Oricon Singles Chart. "Gee" became the first single by a non-Japanese girl group to enter the top three of the Oricon chart since 1980. It sold 207,000 copies and achieved a million certification for sales of one million units by the RIAJ. Amidst their Japanese activities, they also participated in the SMTown Live '10 World Tour alongside their labelmates, which started on August 21 at Seoul Jamsil Olympic Stadium.