In June 2005, the company released a new client that replaced the advertising bar with an Internet Explorer Browser Helper Object. In July 2005, NetZero introduced a service called "3G," standing for the "third generation of Internet." The company charged $9.95 per month for the service, vaguely claiming it was so fast, "you wouldn't believe it wasn't broadband." As dial-up connections are subject to the limits of 56k modems, the service does not increase transmission speed. Instead, the service prefetches HTML markup, JavaScript and other small files and compresses them. Video, images, and other non-text files are not compressed. This technology also utilizes the user's cache to prevent redownloading. A newer service, "NetZero DSL" was released soon after. In 2012, the company said they still had about 750,000 dial-up subscribers.