The Borland management team, with its 85% market share of the desktop database market, severely underestimated the threat of Microsoft and Microsoft Access. Still, Paradox/W sold well for a while. Meanwhile, Borland was going through some serious problems caused by the Ashton-Tate acquisition. Many product lines were discontinued, corporate reorganization and consolidation was painful, and, even worse, the internal dBASE project at the center of the acquisition rationale was eventually canceled for technical reasons, leaving Borland with a collapse in revenues and a serious need to develop the missing dBASE for Windows in a hurry. Borland lost the strength to fight the multiple marketing battles it needed for its range of products. Paradox was minimally marketed to the developers since the company decided it would hold out for a replacement of dBASE, which eventually came out in 1994, too late for the company.