Kinder Surprise was originally created with children in mind, replicating an Italian Easter family tradition in which adults give children a large chocolate egg with a toy inside. However, Kinder Surprise toys have become collectible for adults as well. Collectors often try to acquire all toys within a themed set. Some even share their egg openings on social media, or create their own toys and re-wrap them in Kinder Surprise packaging. More than 100 new toys are distributed each year. Around 12,000 different toys had been included within Kinder Surprise as of 2016.