Tensions emanated from the extramarital activity, and in 1952, Wolfe and Burke went their own ways. Wolfe retaliated as he froze Burke out of wrestling among all NWA channels. Burke consulted Jack Pfefer for help. The Alliance attempted to reconcile the couple and the final result was that one would sell out to the other. Burke actually volunteered to sell for $50,000 but was rebuffed. On January 26, 1953, Wolfe sold to Burke, who created the company Attractions, Inc. The deal was for $30,000, all alimony was waived and Wolfe was barred from participating for five years. The pledge lasted only a few months as Wolfe started promoting wrestling in Columbus, Ohio. Wolfe tempted many grapplers by offering 50 percent of the proceeds. Burke challenged him by offering 60 percent of the proceeds from her promotion but Wolfe settled on the figure of 75 percent.