It was the first NFL title game played after the AFL-NFL Merger was announced in June 1966. The game was played on January 1, 1967, the second consecutive year that the NFL season ended in January, rather than December. This was seventh season for the Dallas Cowboys and their first winning record since entering the league in 1960. They were champions of the NFL's Eastern Conference with a 10–3–1 record. The Packers won the Western Conference with a 12–2 record, their eighth consecutive winning season under head coach Vince Lombardi.