Moore surrounds I-35 between Oklahoma City and Norman, and is rapidly growing both south towards Norman and north towards the increasingly affluent southwest area of Oklahoma City. Moore's population is approximately 60,000, and there is massive commercial development under construction along the freeway at S. 19th St. Residential additions have been recently built on the eastern and western edges of the city limits, with more planned. Moore's school district supports three high schools, Moore, Westmoore, and Southmoore. Country music star Toby Keith is a Moore native.