The main advantage over ripple control is greater customer convenience: Unreceived ripple control telegrams can cause a water heater to remain off, causing a cold shower. Or, they can cause an airconditioner to remain off, resulting in a sweltering home. In contrast, as the grid recovers, its frequency naturally rises to normal, so frequency-controlled load control automatically enables water heaters, air-conditioners and other comfort equipment. The cost of equipment can be less, and there are no concerns about overlapping or unreached ripple control regions, mis-received codes, transmitter power, etc.