On 6 December 2004, he won the fourth series of the United Kingdom television show "I'm a Celebrity... Get Me Out of Here!". Pasquale overcame competition from butler Paul Burrell and nightclub owner Fran Cosgrave. During his time in the jungle, Pasquale had a relationship with the two emus and became famous for his use of the term "Jacobs" (for Jacobs Crackers: a rhyming slang term for testicles). He was the first celebrity to earn full stars in a bushtucker trial. The special trial involved Pasquale climbing out of an airborne helicopter and climbing down a ladder recovering the stars as he went. Later on in the show, Pasquale found himself being buried underground for five minutes with rats in a trial called "Danger Down Under". Before doing the show, Pasquale made his worries about doing the show clear. He insisted it wouldn't be the bushtucker trials that worried him, rather the other 'celebrities'. He claimed to be terrible and shy when it came to meeting new people and was worried about them not liking him. For the 16-day duration of the show, Pasquale was the bookies' favourite to win.