Lloyd went on to direct the play himself. He says that he was able to do this from taking an unpaid sabbatical from his literary manager job at the Hampstead Theatre and by saving some money from re-mortgaging. The play was performed at The Bush Theatre but Lloyd states that the theatre "didn't want to produce play themselves. I gave them the opportunity to be the producers of it but they said they just didn't sort of trust it. So they gave me a visiting company slot. So I kind of did it under my own aegis." Lloyd states that "I felt like I was sticking my neck out. I'd set the whole thing out in such a way that I could go back to my literary-manager job if all of this was a terrible mistake."