On September 9, 2014, Frontier introduced an updated livery, as part of a rebranding that saw the spokesanimals' roles increase. The new livery reintroduced a green "FRONTIER" typeface to the fuselage, featuring the stylized "F" designed by Saul Bass for the original Frontier when the carrier unveiled a new livery in 1978. The livery of 2014 also includes the traditional arrow used by the original Frontier prior to 1978. Each aircraft features the name of the animal featured on its tail near the nose of the aircraft for easier identification.