Ken Annakin's "Those Magnificent Men in Their Flying Machines" was released 16 June 1965. In the British period comedy film, Morley is featured among an international ensemble cast including Stuart Whitman, Sarah Miles, Terry-Thomas, James Fox, Red Skelton, Benny Hill, Jean-Pierre Cassel, Gert Fröbe and Alberto Sordi. The film, revolving around the craze of early aviation circa 1910, is about a pompous newspaper magnate (Morley) who is convinced, by his daughter (Miles) and her fiancé (Fox), to organize an air race from London to Paris. A large sum of money is offered to the winner, hence it attracts a variety of characters who participate. The film received positive reviews, describing it as funny, colourful, clever and having captured the early enthusiasm for aviation. It was treated as a major production, one of only three full-length 70 mm Todd-AO Fox releases in 1965 with an intermission and musical interlude part of the original screenings. Because of the Todd-AO process, the film was an exclusive roadshow feature initially shown in deluxe Cinerama venues, where customers needed reserved seats purchased ahead of time. The film grossed $31,111,111 theatrically and on home video $29,950,000. Audience reaction both in first release and even today, is nearly universal in assessing the film as one of the "classic" aviation films.