The explicit slogan is associated, in the history of English art and letters, with Walter Pater and his followers in the Aesthetic Movement, which was self-consciously in rebellion against Victorian moralism. It first appeared in English in two works published simultaneously in 1868: in Pater's review of William Morris's poetry in the "Westminster Review", and the other in "William Blake" by Algernon Charles Swinburne. A modified form of Pater's review appeared in his "Studies in the History of the Renaissance" (1873), one of the most influential texts of the Aesthetic Movement.