In 2002, following the successes of the Cartoon Network reruns, the direct to video franchise, and the first feature film, "Scooby-Doo" returned to Saturday morning for the first time in 17 years with "What's New, Scooby-Doo?", which aired on Kids' WB from 2002 until 2006. Produced by Warner Bros. Animation, the show follows the format of the original series but places it in the 21st century, featuring a heavy promotion of modern technology (computers, DVD, the Internet, cell phones) and culture.