A website created by ISO Interactive, called the Chamber of Chat is a free online interactive virtual world under a MMO format. Although not a full MMORPG format, Chamber of Chat is set up with 3D virtual chatrooms and avatars where fans can socially interact with each other in Pictionary and Harry Potter Trivial games or participate in discussion groups about Harry Potter or Film media or perform plays as a theater group to other fans as audience. They hold special community event such as Harry Potters Birthday or Halloween and have seasonal house competitions. Fans are able to create their own avatars, collect or be rewarded coins to purchase furniture items for their own "clubhouse". However, the website emphasizes more social interaction between fans' avatars to stimulate the Hogwarts student experience. "Chamber of Chat is a graphical Social Virtual World with a few Facebook plug-ins. The Harry Potter Virtual World is designed for fans. This give users the feeling that they are interacting in the actual 3D world. You can hang out with other students, relax in the common room, mingle at the pub, play games like Pictionary and even download cool looking wallpapers."