In 2008 and 2009, King Cool Light was developed after Mark Avsec realized that "King Cool" sounded like the name of a refreshing beer. He later approached Iris and Marty Lee Hoenes who both immediately liked the idea, giving birth to King Cool Limited. King Cool Light was unveiled on November 20, 2009, at Club Diesel in Pittsburgh during the band's 30th anniversary concert. Every case was sold out, but 25 more cases were brought in, which were also sold out.