On the first of November the anniversary of this altar to Santa Muerte is celebrated. The Santa Muerte of Tepito is dressed as a bride and wears hundreds of pieces of gold jewelry given by the faithful to show gratitude for favors received, or to ask for one. The celebration officially begins at the stroke of midnight of November 1. About 5,000 faithful turn out to pray the rosary. For purification, instead of incense, there is the smoke of marijuana. Flowers, pan de muerto, sweets and candy skulls among other things can be seen. Food such as cake, chicken with mole, hot chocolate, coffee and atole are served. Mariachis and marimba bands play.