Crispin, Porter + Bogusky, Burger King's advertising company of record from 2003–2011, produced several notable ads for the Whopper. In December 2008, Burger King purchased the rights to an advertising campaign that centered on a taste-test marketing campaign, dubbed "Whopper Virgins". The test claimed to target participants who were unaware of the existence of Burger King or McDonald's, and had never eaten a hamburger. Three remote areas of the world—Baan Khun Chang Kiean, Thailand; Kulusuk, Greenland; and Budeşti, Romania—were targeted. In the test, the "virgins" were asked to try both the McDonald's Big Mac and the Burger King Whopper, and give their preference, if any. According to the advertisements and accompanying mini-documentary, the Whopper was the most popular sandwich among the test subjects. A social media based promotion from Crispin Porter + Bogusky in 2009 gave a free Whopper coupon for every 10 friends on Facebook a user would drop. The advertising program dubbed "Whopper Sacrifice", was stopped after a week when Facebook canceled the Whopper Sacrifice account as a violation of its user privacy policy. This was despite the fact that the Burger King application was downloaded 60,000 times and 200,000 people were defriended. The company's final advertising campaign for the company was its "Whopper Lust" commercial which was a cross promotion with DirectTV. The promotion had an image of a Whopper on channel 111, and for every 5 minutes the image remained on the TV a free Whopper coupon would be sent to the subscriber. By the end of the promotion, over 50,000 coupons were distributed.