Things changed course in the 1980s, the changing fast-paced culture was accompanied by an explosion in youth culture. Until the mid-1960s, little attention was paid to rock by Canadian daily newspapers except as news or novelty. With the introduction during the 1970s of the "rock critic", coverage began to rival that of any other music. The 1980s saw Canada support and promote many of its own talent in pursuit of true originality. Canadian rock generally had been discouraged by market forces before the 1980s, in particular the need to conform to the taste of a Canadian audience that has had its standards and expectations formed by constant exposure to US and British acts for the prior three decades. The popularity of Chilliwack, for example, rose dramatically after the band turned from the experimental nature of its first few LPs to a mainstream pop style consistent with the US style. The band first hit the Top 10 charts in Canada with 1973s "Lonesome Mary", but are perhaps best remembered for three America hit songs from the 1980s "My Girl (Gone Gone Gone)", "I Believe" and "Whatcha Gonna Do". Even though those three hits were their only popular singles in the US, the band has released over a dozen albums with 23 Canadian hit singles. Bill Henderson, the founder of the band, was musical director for the Canadian edition of "Sesame Street" from 1989 to 1995. Henderson also acted as director of the Canadian Association of Recording Arts and Sciences (CARAS) and as president of the Songwriters Association of Canada (SOCAN).