In 1933, George Weston Limited acquired Scottish biscuit maker Mitchell & Muil Limited. The antiquated factory at Aberdeen was shut down and production moved to a new facility at Edinburgh. With modern equipment and facilities, along with a reduced product line of 40 items instead of 400, Garfield Weston dramatically lowered costs and began selling biscuits at half the price of the competition. Other bakeries followed, as Weston quickly acquired a string of bread and biscuits factories, as the overseas business began to rival that of the parent: