In the next day's maelstrom, Vic and "Kim" are summoned to Beautee's offices, where they are confronted by Mr. Evans, whose first action is to expectorate heartily onto his conference table. He summarizes his philosophy on advertising: "You have just seen me do a disgusting thing, but you will always remember it!" He confronts Vic about the change to his Dorrance ad, and Vic tells him, "Beautee soap is a clean product—and your advertisement is not clean." When Vic plays the radio commercial he produced overnight—"Love That Soap"—Evans likes it and directs Kim to hire Vic. "You have your teeth in our problems," he says, removing and brandishing his own dentures.