Beckham became known as a fashion icon, and together with Victoria, the couple became lucrative spokespeople sought after by clothing designers, health and fitness specialists, fashion magazines, perfume and cosmetics manufacturers, hair stylists, exercise promoters, and spa and recreation companies. One example is a line of aftershave and fragrances called David Beckham Instinct. In 2002, Beckham was hailed as the ultimate "metrosexual" by the man who invented the term and has been described as such by numerous other articles since. The various iconic hairstyles he sported throughout his career – including a buzz cut, a Mowhawk, and a ponytail – were widely covered in the media.