The album was released in the UK on 2 February 2004, and was commercially successful, achieving number four in the UK Albums Chart and selling over 415,000 copies. The album has sold over 687,000 copies in the US alone according to Nielsen Soundscan although in a 2012 interview with Gigwise Lee Gaze stated it had sold 890,000 copies in the US. Worldwide the album has sold 2.5 million copies according to BBC Wales. The critical response from mainstream magazines was mostly positive, though the response from rock publications such as "Kerrang!", "Metal Hammer" and "Rock Sound" was sometimes tepid. To promote the album, they toured North America, Europe and as part of the Big Day Out festival in Australia and New Zealand. The tour for this record culminated on 21 November 2004, at a sold-out show in Cardiff International Arena.