During the 1980s, Pedigree's new marketing director David Brown made several changes, including increasing advertising and market research, and consulting often with fashion experts to ensure the doll's image was kept up to date. Pedigree produced a number of evening dresses designed by The Emmanuels, famous for designing Princess Diana's wedding gown, shortly after Mattel released gowns for Barbie designed by Oscar de la Renta. Due to its success, a second collection of designs was released the next year, including a bubble dress and lingerie. An older-looking Sindy doll was released in 1985, with male and female companions Mark and Marie. The advertising campaign was worth £1.5 million.