When the Nazi occupation of Paris began on 14 June 1940, the Fashion Group in the city of New York promoted and protected the business of fashion, called a meeting to discuss the impact would have on American commerce. Having just recovered from the economic devastation of the Great Depression, the fashion manufactures being cut off from French designs. Some were hesitant to continue without the guideline of Europe, but many were decided to survive through the war by promoting a unique “American Look.” Louise Dahl-Wolfe was characterized by the "American Look," which set a beauty standard and trend in fashion. 