Schwab chose to return to Melbourne in 2008 and was replaced as CEO by Steve Rosich, who had previously worked for the West Coast Eagles. A year later Hart resigned as president and Steve Harris, who runs The Brand Agency and had produced advertising for Fremantle since 2002, took over at the end of 2009. Harris had been on the board since November 2008, the first club chairman or president to have previously served on the board. The club has developed into one of the wealthiest clubs in the league and their surprise recruitment of Ross Lyon to replace Mark Harvey as coach at the end of the 2011 is seen as an example of their ruthless drive for sustained success. In 2014, Harris resigned as president nd was replaced by the then vice president, Perth property developer Dale Alcock.