Veronica's story is told via voice-overs and flashbacks fitted into the main story. The year before the series picks up, Veronica was part of the in-crowd at Neptune High. Her best friend was popular junior Lilly Kane. Veronica was dating Lilly's brother, Duncan Kane and Lilly was dating Logan Echolls, Duncan's good friend. The four were at the forefront of the school's wealthy and popular "09er" clique (named after the 90909 zip code, a wealthy area of Neptune) that dominated Neptune High's social scene. Though Veronica did not meet the economic status of the other 09ers, she was accepted into the clique because she was dating Duncan, and because of her father's influence as sheriff.