In the past, the synagogue was at the center of Little Tel Aviv, but today the building lies at the heart of the business and financial center. The emigration of the local residents during the 1960s brought about a recognizable reduction in the number of prayer-goers in The Great Synagogue, such that today the impressive building is used by only few congregants who pray on holidays and special occasions. In recent years, public figures have decided to conduct their Jewish wedding ceremonies at the synagogue.