Beginning in 1954, Walt Disney capitalized on the medium of television with his own weekly TV series, "Disneyland." This ABC show popularized his new Disneyland theme park and began a decades-long series of TV broadcasts of Disney cartoons, which later expanded into the show "Walt Disney's Wonderful World of Color." While Disney recognized that the economics of the medium could not support his production standards and refused to go into TV animation, he still ordered the creation of one character exclusive to TV, Ludwig Von Drake. The character's segments would link compilations of the company's archived theatrical shorts as complete episodes.