The sociological view of postmodernity ascribes it to more rapid transportation, wider communication and the ability to abandon standardization of mass production, leading to a system which values a wider range of capital than previously and allows value to be stored in a greater variety of forms. Harvey argues that postmodernity is an escape from "Fordism", a term coined by Antonio Gramsci to describe the mode of industrial regulation and accumulation which prevailed during the Keynesian era of economic policy in OECD countries from the early 1930s to the 1970s. Fordism for Harvey is associated with Keynesianism in that the first concerns methods of production and capital-labor relations while the latter concerns economic policy and regulation. Post-fordism is therefore one of the basic aspects of postmodernity from Harvey's point of view.