In 2009, a model blimp (supposedly floating over the "Puppy Bowl") was added. The "blimp" mimics the appearance of the Goodyear Blimp over many outdoor football events. Shots of the puppies at play were green-screened into the windows to make it appear as if the "blimp" was actually hovering over the field. Inside the model of the blimp's control room, hamsters are allowed to play (as if they were the crew of the blimp). The blimp returned in 2010, 2011, 2012, 2013, 2014, 2018, 2019, and 2020.