On December 31, 1983, prior to its official premiere during Super Bowl XVIII the following month, KMVT notably aired Apple Computer's critically acclaimed Macintosh computer commercial "1984" shortly before midnight, to ensure the ad would qualify for industry awards which were only eligible for ads that aired during 1983. Tom Frank, the director-operator at the time, said that the station may have been chosen due to its remote location, and its proximity to Sun Valley, which he described as being a "part time home of many in the entertainment and advertising business".