On Friday 1 April 1983 (Good Friday) Roland Rat made his first appearance. Roland was created by David Claridge and launched by TV-am Children's editor Anne Wood to entertain younger viewers during the Easter holidays, which boosted the station's audience. Roland is generally regarded as its saviour, being described as "the only rat to join a sinking ship". During the summer, when "Breakfast Time" hosts Frank Bough and Selina Scott were off, Roland helped take the audience from 100,000 to over a million.