In 2016, Lotti began developing the innovative luxury beauty brand, Lashify, which holds over 70 patents and 50 trademarks worldwide. Lotti invented the cornerstone of the Lashify system: the revolutionary and internationally patented Gossamer lash and Fuse Control Wand. The patented technology behind the Lashify system allows for the Gossamer lash to be placed on the underside of the upper lash, creating a seamless look without damage. The damage-free experience of the system relies heavily on another of Lotti's inventions, the Whisper Light bond which creates a flexible and nourishing cushion underneath the lash line, protecting the roots of lashes from weight and tension.