The BMW 139 was originally intended to be used in roles similar to those of the other German radials, namely bombers and transport aircraft, but midway through the program the Focke-Wulf firm's chief designer, Kurt Tank suggested it for use in the Focke-Wulf Fw 190 fighter project. Radial engines were rare in European designs as they were considered to have too large a frontal area for good and would not be suitable for high speed aircraft. They were most popular on naval aircraft, where their easier maintenance and improved reliability were highly valued. Efforts to improve these designs led to new cowling designs that reduced the concerns about drag. Tank felt that attention to detail could result in a streamlined radial that would not suffer undue drag, and would be competitive with inlines.