This began an awareness of a mindset which Fong calls, "The Law Of Repulsion". In the book and interviews, he theorizes that much of what sabotages a person from success is trying "too hard" to achieve a narrowly focused goal. He lists among the examples of the "Power Of Repulsion", couples who want badly to have children that have better luck becoming pregnant after adopting, or how a salesman with a quota in mind can become more repulsive to closing a sale than if the goal was not so heavily focused upon.