The context of Bott periodicity is that the homotopy groups of spheres, which would be expected to play the basic part in algebraic topology by analogy with homology theory, have proved elusive (and the theory is complicated). The subject of stable homotopy theory was conceived as a simplification, by introducing the suspension (smash product with a circle) operation, and seeing what (roughly speaking) remained of homotopy theory once one was allowed to suspend both sides of an equation, as many times as one wished. The stable theory was still hard to compute with, in practice.