The football club Wilhelmina was founded in the pub "De Vereeniging" (pub owner was Jac. Keizer) on 19 July 1908 and played in blue-sleeved red shirts and white shorts. The club changed its name to Hillesluise Football Club in 1909 and joined the Rotterdamse Voetbalbond (Rotterdam Football Association). As the league already included a team known as "HFC" (present-day Koninklijke HFC, based in Haarlem) Hillesluise underwent another name change to become RVV Celeritas. The renamed club took new colours, playing in yellow and black striped shirts and white shorts. Celeritas earned promotion to the National football association in 1912, leading to another name change as another, different Celeritas already played there. The team then took the name SC Feijenoord, after the city district in which the team was founded and again changed uniform; the club adopted the red and white shirts, black shorts and black socks they still wear today. In 1917 Feijenoord were promoted to the 1e klasse (1st division) and moved to the ground "Kromme Zandweg".