Experts in the field of environment protection have questioned the practicability of the concept. Friedrich Schmidt-Bleek, head of the German Wuppertal Institute, called his assertion that the "old" environmental movement had hindered innovation with its pessimist approach "pseudo-psychological humbug". Schmidt-Bleek said of the Cradle-to-Cradle seat cushions Braungart developed for the Airbus 380: "I can feel very nice on Michael's seat covers in the airplane. Nevertheless I am still waiting for a detailed proposal for a design of the other 99.99 percent of the Airbus 380 after his principles."