In November 2005, 4Kids Entertainment, which had managed the non-game related licensing of "Pokémon", announced that it had agreed not to renew the "Pokémon" representation agreement. The Pokémon Company International oversees all "Pokémon" licensing outside Asia. In 2006, the franchise celebrated its tenth anniversary. In 2016, the Pokémon Company celebrated "Pokémon"s 20th anniversary by airing an ad during Super Bowl 50 in January and re-releasing the first "Pokémon" video games 1996 Game Boy games "Pokémon Red, Green" (only in Japan), and "Blue," and the 1998 Game Boy Color game "Pokémon Yellow" for the Nintendo 3DS on February 26, 2016. The mobile augmented reality game "Pokémon Go" was released in July 2016. The first live-action film in the franchise, "Pokémon Detective Pikachu", based on the 2018 Nintendo 3DS spin-off game "Detective Pikachu", was released in 2019.The most recently released core series games, "Pokémon Sword and Shield", were released worldwide on the Nintendo Switch on November 15, 2019.