In 2008, jet fuel prices doubled compared to the year before; consequently, the A340's fuel consumption led airlines to reduce flight stages exceeding 15 hours. Thai Airways International cancelled its 17-hour, nonstop Bangkok–New York/JFK route on 1 July 2008, and placed its four A340-500s for sale. While short flights stress aircraft more than long flights and result in more frequent fuel-thirsty take-offs and landings, ultra-long flights require completely full fuel tanks. The higher weights in turn require a greater proportion of an aircraft's fuel fraction just to take off and to stay airborne. In 2008, Air France-KLM SA's chief executive Pierre-Henri Gourgeon disparagingly referred to the A340 as a "flying tanker with a few people on board". While Thai Airways consistently filled 80% of the seats on its New York City–Bangkok flights, it estimated that, at 2008 fuel prices, it would need an impossible 120% of seats filled just to break even. Other airlines also re-examined long-haul flights. In August 2008 Cathay Pacific stated that rising fuel costs were hurting its trans-Pacific long-haul routes disproportionately, and that it would cut the number of such flights and redeploy its aircraft to shorter routes such as between Hong Kong and Australia. "We will ... reshapour network where necessary to ensure we fly aircraft to where we can cover our costs and also make some money." "Aviation Week" noted that rapid performance increases of twin-engine aircraft has led to the detriment of four-engine types of comparable capacity such as the A340 and 747; at this point most 747s had accumulated significant flying hours before retirement in contrast to A340s which were relatively young when grounded.