After the first "Donkey Kong" was released, Universal Studios sued Nintendo, alleging that the video game was a trademark infringement of "King Kong", the plot and characters of which Universal claimed for their own. In the case, "Universal City Studios, Inc. v. Nintendo Co., Ltd.", a United States District Court ruled that Universal had acted in bad faith, and that it had no right over the name "King Kong" or the characters and story. The court further held that there was no possibility for consumers to confuse Nintendo's game and characters with the "King Kong" films and their characters. The case was an enormous victory for Nintendo, which was still a newcomer to the U.S. market. The case established the company as a major player in the industry and arguably gave the company the confidence that it could compete with the giants of American media.