Many proposed projects for the area have been submitted including one named ""The Needle"" which has had very little information presented about it. The developments are mainly residential and will replace or regenerate the old warehouse buildings. Designs for buildings and a masterplan were submitted at an international design competition organised by Midlands Architecture & the Designed Environment (MADE) in summer 2005. A total of 45 companies submitted masterplans for the development which was cut down to a shortlist of seven; AZHAR architecture, DSDHA, FAT, S333, Kinetic AIU, Jeppe Aagaard Andersen, and Sarah Wiglesworth. The winners were chosen as Kinetic AIU, who were awarded the title by ISIS and Birmingham City Council. The three groups worked together to produce a masterplan which is yet to be submitted for planning permission to Birmingham City Council. The proposals include a film centre, art gallery, hotel and social areas. Around 600 new homes are to be constructed in the area. The £100 million project is due to be completed by 2013. The development includes the renovation of the locally listed Fellows Morton and Clayton building and the Banana Warehouse.