Conway entered the polling business when she was in law school, working as a research assistant for Wirthlin Group, a Republican polling firm. After graduating, she initially considered working for a law firm, but chose to work for Luntz Research Companies instead. While a student at Trinity College, she had met and become friends with Frank Luntz, the founder, on a year abroad at Oxford University. In 1995, she founded her own firm, the Polling Company. Conway's company has consulted on consumer trends, often trends regarding women. Conway's clients have included Vaseline, American Express and Hasbro.