"Puppy Bowl XII" aired on February 7, 2016, and was watched by about 2.2 million viewers in its initial airing (a drop of about 21 percent over 2015), and 9.3 million viewers (including time-shifted viewing) over all airings. It was the number one non-sports program on cable among adults aged 25-to-54 and among women aged 18-to-49 during its initial 3 PM-to-5 PM airing. It was the number two most-watched program on all television (cable and broadcast) from 3 PM-to-5 PM among adults aged 25-to-54 and among women aged 18-to-49. Only the Super Bowl itself had more viewers. This was the fourth year in a row that the Puppy Bowl's initial airing was the second most-watched program in the nation those demographic groups.