The town name is featured in the anonymous nursery rhyme/riddle "As I was going to St Ives". While sometimes claimed to be St Ives, Cornwall, the man with seven wives, each with seven sacks containing seven cats etc. may have been on his way to (or coming from) the Great Fair at St Ives. On Ramsey Road there is a public house called The Seven Wives, though this is a modern pub with no connection to the ancient rhyme other than the name.