Anna Sui Jeans was a bridge line launched in 1994 by the designer and Italian fashion company Gilmar S.P.A. The Italian company was also involved in collaborating on the designer's main Anna Sui line and Sui had been designing and consulting for several Gilmar brands including Cento X Cento together with Marc Jacobs. Around this time, Gilmar also rolled out a jeans line for Christian Lacroix. Sui collaborated on branding for the line with New York artist Michael Economy and the collaboration with Gilmar lasted until 2004.