Many early smartphones didn't have cameras at all, and earlier models that had them had low performance and insufficient image and video quality that could not compete with budget pocket cameras and fulfill user's needs. By the beginning of the 2010s almost all smartphones had an integrated digital camera. The decline in sales of stand-alone cameras accelerated due to the increasing use of smartphones with rapidly improving camera technology for casual photography, easier image manipulation, and abilities to directly share photos through the use of apps and web-based services. By 2011, cell phones with integrated cameras were selling hundreds of millions per year. In 2015, digital camera sales were 35.395 million units or only less than a third of digital camera sales numbers at their peak and also slightly less than film camera sold number at their peak.