After Mitchell left in early 1967, North Texas had just one conference title and three winning seasons over the next six years. In 1973, the Mean Green hired future Hall of Fame coach Hayden Fry, who had been controversially fired by rival SMU the previous season after leading the Mustangs one game shy of a Southwest Conference title. Fry's Mean Green unit won the Missouri Valley Conference in his first year despite putting up a 5–5–1 season. After a lackluster 2-7-2 finish in 1974, Fry, dissatisfied with the lack of support from students, alumni, and fans, began putting together a plan with university officials to move the program to the Southwest Conference. At the time, the SWC was one of the most prominent football conferences in college football, and besides Arkansas, all of its schools were based in Texas, with fellow metroplex schools TCU and SMU making up two of them. Fry felt distancing the program from a lower-tier conference was a good first step, so the team became a Division I-A Independent before the start of the 1975 season. His plan also included moving some home games into a more prominent venue than tiny Fouts Field could hold, so Fry began scheduling two home games per year at Texas Stadium in nearby Irving, already the home of the NFL's Dallas Cowboys and metroplex rival SMU. Fry also gave the school a complete visual makeover, adding lime green to the color scheme and introducing the infamous "flying worm" logo that became a staple of the university for years to come.