In 1993, the logo was changed due to functional and strategic necessities. The new logo was designed by Josep M. Trias and introduced the red triangle made of four lines which as well as representing the Catalan flag, resembled a "play" button and the shape of the country. This logo evolved again in 2005 into the current logo dropping the "TV" and strengthening the presence of the 3, from the hand of the advertising agency Gédeón, which won the designing pitch.