Starting in January 2001, NetZero began charging for access time over 40 hours per month. Users who exceeded 40 hours were directed to the company's "Platinum" service, which provided unlimited access for $9.95 per month. With the income statement reinvigorated through charging heavier users of the system, NetZero merged with its rival Juno Online Services and created a new holding company, United Online which traded on NASDAQ under the symbol UNTD until Netzero was acquired by B. Riley Financial in July 2016. NetZero later lowered the threshold for their free service to 10 hours per month.