The producers were initially concerned about the small independent film lasting in the cinemas with the influx of American blockbusters. Thus, the producers continually urged on the film's blog for those interested to watch the film as early as possible, in case of a short theatrical run. However, the film's theatrical run was to continue for eight weeks; it outlasted all other films that opened in the same week. After a hiatus of a few weeks, the film reopened transiently at GV VivoCity.