In 1987, Taft sold WGR and WGRF to Rich Communications, which was part of the Robert Rich family's business holdings, which also included a major processed-food company (and with it, naming rights for the Buffalo Bills stadium then called New Era Field) and a venture applying for a National League expansion baseball franchise (for which WGR was projected to be flagship station of the team's projected network). Although the Rich interests were the National League's choice for the new franchise they dropped out of the competition for an expansion team set to begin play in 1993 (which ultimately went to Denver, Colorado as the Colorado Rockies) for cost reasons. Soon after, WGR was eventually spun off to new owners.