An accompanying music video was directed by Wataru Takeishi, which featured Hamasaki in a kaleidoscope with several clones of her in a variety of colorful clothing. To promote the single, it appeared on several remix and greatest hits compilation albums, in addition to various live concert tours conducted by Hamasaki. It was used as the official theme song for a peach water commercial that was advertised in Japan. The song was covered by Chinese recording artist An Youqi in 2006, and released as a single.