As a company that seeks to deliver a family-friendly pinball experience, Zen Studios designs its tables such that they include no material that would be deemed unsuitable for older children (such as sexual content, graphic violence, profanity and substance abuse). To ensure that all of their pinball titles earn a mid-low rating across all major video game content rating systems, such as the ESRB's Everyone 10+ rating, the developers will even go so far as to incorporate censorship into tables based on media franchises that are aimed at adults (such as Bethesda video games and the "Archer" animated television series), as well as certain digital conversions of real-life Williams pinball tables.