Finkel, debuted as a ring announcer at Madison Square Garden on January 17, 1977. By 1979, he was the World Wide Wrestling Federation's lead ring announcer for its biggest events. He became the first WWE employee on April 1, 1980, and later its longest-serving. Throughout his career, his distinctive voice was sometimes used in the title sequence for the company's various television programs. His signature call was his announcement of a new champion following a title change, in which he would place extra emphasis on the word "new", in order to draw the greatest reaction from the crowd. He came up with the event name "WrestleMania", as well as Ricky Steamboat's "Dragon" nickname. In 1984, he became WWF's lead ring announcer for television tapings, replacing Joe McHugh. During a 2011 interview, he said he and his knowledge of history had also played a part in the talent relations and creative departments during the early days of the WWF.