In 40 years, nearly 100 million Sindy dolls were sold in Britain alone, and in 2003, Sindy was relaunched for her 40th birthday. Her figure was changed to more closely resemble the girls the doll is marketed towards. Denise Deane, the head of design and development at New Moons, the new Sindy manufacturer, said, "She's lost the big breasts and very long legs, and we've completely changed her face. She's totally unrecognisable. Sindy's still very popular, but she has been neglected over the last few years, and we don't think people are identifying with that look. She's going to look like a 15-year-old, and we've designed her to wear trainers." The doll was released in two versions: six-inch and full-size.