In January 2017, it was announced that "The Onion" was partnering with Lionsgate Films and production company Serious Business to develop multiple film projects. "We've plotted our takeover of the film industry for some time", said Kyle Ryan, vice president of Onion Studios, in a wry statement. "With the help of Serious Business and Lionsgate, we'll make room on our award shelf for some Oscars. To the basement you go, Pulitzers." Serious Business is a production company run by former UTA Online co-founder Jason U. Nadler, "@midnight" co-creator Jon Zimelis and writer/producer Alex Blagg.