Programmes originally ran from 6 am to 9:15 am, with "Daybreak", then "Good Morning Britain" (neither related to the 2010 and 2014 ITV shows of the same name, respectively) filling weekday mornings. This was followed by a 10-minute interval before the start of the regional ITV franchises at 9:25 am. This interval gave British Telecom time to manually switch the broadcast signals from TV-am to each regional ITV franchise while the switching process was converted to allow automatic switching, which was introduced gradually throughout the network. From the end of May 1983 the IBA extended TV-am's hours to 9:25 am to allow continuous programming, following which "Good Morning Britain" was reduced to a two-hour slot from 7 am to 9 am. The 9 am to 9:25 am section was relaunched as a female-orientated lifestyle magazine segment titled "After Nine". Although TV-am was a separate broadcaster occupying the ITV network channel during the morning, from the late 1980s the ITV stations extended their hours to 6 am to provide 24-hour television, handing over to TV-am at 6 am, which may have further fuelled the viewer's technically incorrect impression that TV-am was a programming slot within the ITV schedule.