Goddard Bolt (Mel Brooks) is the callous CEO of Bolt Enterprises. Bolt shows little regard for other people's needs, or for the environment. He has his eye on the slum of Los Angeles, with the intent of tearing it down. Bolt makes a bet with his biggest rival, Vance Crasswell (Jeffrey Tambor), who also has an interest in the property. Crasswell challenges Bolt to survive on the streets as if he were homeless for 30 days. Should Bolt lose, Crasswell owns the property, but should Bolt win, Crasswell will sell it for practically nothing.