Television executive Brian Frons held a six-year position with SBS Broadcasting in the United Kingdom, where he worked on a number of popular reality shows. When he became head of ABC Daytime in 2002, he pushed for ABC's soap operas, which he felt had become cliché-ridden and predictable, to become more realistic. With Jean Dadario Burke as executive producer, Frons had ABC begin adding more depth to "All My Children's" Bianca Montgomery, the lesbian daughter of Susan Lucci's Erica Kane. Feeling that Bianca was defined only by her sexuality, they began writing her character "to become everywoman, to make her more real and to understand what makes her good or bad". Writers were initially uncertain whether to pair Maggie romantically with Bianca; they did not want Maggie to be a copy of Frankie, and subsequently scripted Maggie as heterosexual with various aspects of her personality different than Frankie's. Complicating matters further, Bianca was given a different lesbian love interest, Lena Kundera. At the time, in an interview reported by the "New York Post", Frons stated that he considered the Lena and Bianca pairing "much bolder" than romantically pairing Bianca with "longtime" galpal Maggie. However, he expressed uncertainty about pairing Maggie with a man. "Maybe it will be decided that Maggie has no chemistry with Henry because she is a lesbian and wasn't ready to deal with it," he said.