Many people consider him the most complete lyricist in the history of Telugu cinema. Even his competitors called him guru. Fellow lyricist Sirivennela praised him as a source of inspiration. He identified Veturi as the one who broadened the horizons of Telugu music. Sirivennela wrote an article in a Telugu monthly magazine, "Haasam", explaining the breadth and depth of Veturi's poetry. Being a competitor, he ended the article saying: ""aakaaSaannaakramiMchina aayana bhaavanaapaadaaniki, bhoogOLaanni aakramiMchina aayana bhaashaapaadaaniki bhaktithO aMjali ghaTistoo "naa mooDO paadaanni nee nettina peDataa" aMTunna aayana taaMDava paadaaniki bhayaMtO namaskaristoo, mummaaru mokkutoo""() which roughly translates to "I pray unto your two feet with devotion: one who has occupied the sky of imagination, one which has occupied the earth called language; and with terror, I pray salute the third foot which he says he would keep on my head". This is in reference to Vamana, an Avatar of Vishnu.