Scotiabank and Canadian theatre operator, Cineplex Entertainment, partnered together in 2007 to create a loyalty rewards program called "Scene". The program allows patrons to sign-up for a special card that grants them points which can be redeemed for free movies or concession discounts. Scotiabank customers can also request a Scene debit card which gives them points when used. The bank launched a Scene Visa credit card in early May. Five Cineplex Entertainment locations were also rebranded as "Scotiabank Theatres." In 2015, the two companies announced they extended the partnership through 31 October 2025 and would expand naming rebrand another five theatres as Scotiabank Theatres.