Authentication is a key aspect of trust-based identity attribution, providing a codified assurance of the identity of one entity to another. Authentication methodologies include the presentation of a unique object such as a bank credit card, the provision of confidential information such as a password or the answer to a pre-arranged question, the confirmation of ownership of an e-mail address, and more robust but relatively costly solutions utilizing encryption methodologies. In general, business-to-business authentication prioritises security while user to business authentication tends towards simplicity. Physical authentication techniques such as iris scanning, handprinting, and voiceprinting are currently being developed and in the hope of providing improved protection against identity theft. Those techniques fall into the area of Biometry (biometrics). A combination of static identifiers (username & passwords) along with personal unique attributes (biometrics), would allow for multi factor authentication. This process would yield more creditable authentication, which in nature is much more difficult to be cracked and manipulated.