Kids' WB launched on September 9, 1995, in an attempt to compete against the dominance of Fox Kids at the time, and airing on Saturday mornings from 8:00 a.m. to 11:00 a.m. and Monday through Fridays from 4:00 p.m. to 5:00 p.m. (the block was structured to air in all time zones, airing on a tape delay outside of the Eastern Time Zone to adjust the recommended airtime of the block to each zone, so during its first five years, an exact timeslot for its programs was not announced on-air, implying viewers to check their local WB station listings, since the programs had different airtimes depending on the local WB affiliate schedule in the viewer’s market). On September 7, 1996, the Saturday block was extended by one hour, airing from 8:00 a.m. to Noon Eastern Time.