WHDH was founded on June 20, 1929 in Gloucester, Massachusetts by Ralph Matheson. It was a daytime-only station broadcasting at 830 kilocycles (leaving the air at local sunset in Denver, about two hours after sunset in Boston, to protect the signal of KOA in the Colorado capital city). WHDH was Matheson's second station; he had started WEPS on November 26, 1926. Much of WEPS' programming consisted of broadcasts to, for, or about fisherman, given Gloucester's status as a major port for the fishing industry. The WHDH license was issued in December 1928, a month after WEPS was forced to share time with WKBE in Webster on 1200 kilocycles; WEPS was sold to Alfred Kleindienst, owner of its share-time partner (which became WORC in Auburn, near Worcester, a year earlier), in February 1930, with WEPS being moved to Auburn and consolidated with WORC on May 5. Matheson kept WHDH, which moved its studios to Boston on November 6, 1930, though some programming had originated from Boston for some time beforehand, and the transmitter remained in Gloucester until a 1932 move to Saugus. With the move, WHDH broadened its programming, but still included some reports for fishermen. In subsequent decades, WHDH would claim WEPS' history as its own.