In 2004, Kroenke launched his own competitor to FSN Rocky Mountain (now known as AT&T SportsNet Rocky Mountain), Altitude, a new regional sports network which became the official broadcaster for both of Kroenke's teams on launch. On January 10, 2011, World Fishing Network announced that it had sold a 50% stake in its U.S. operations to KSE under the Altitude Sports and Entertainment brand. Also, in 2011, Altitude Sports and Entertainment purchased a 19.9% interest in the Canadian channel through its division Altitude WFN ULC. Altitude would later purchase the remaining 50% interest in the channel it did not already own. In 2013, Outdoor Channel was acquired by KSE. As part of the acquisition of Outdoor Channel's parent company by KSE it also acquired MyOutdoorTV.com, Cablecam and Skycam which Outdoor Channel Holdings Inc. acquired in 2011 and 2009 respectively.