In autumn 1934, having seen the emergence of "Famous Funnies" (1933) and other oversize magazines reprinting comic strips, Wheeler-Nicholson formed the comics publishing company National Allied Publications. While contemporary comics "consisted ... of reprints of old syndicate material", Wheeler-Nicholson found that the "rights to all the popular strips ... had been sewn up". While some existing publications had included small amounts of original material, generally as filler, and while Dell Publishing had put out a proto-comic book of all original strips, "The Funnies", in 1929, Wheeler-Nicholson's premiere comic – "New Fun" #1 (Feb. 1935) – became the first comic book containing all-original material. As author Nicky Wright wrote,