Collectors have seen relatively quick price jumps since the line began. Initially, figures sold for under $10 each. Later, as the U.S. economy worsened in 2008–09, collectors saw price hikes of individual figures to $12.99 and then to $14.99 by 2010. In 2011, figures are generally sold for $15.99 to $17.99 in stores such as Toys R Us, Target, and Walmart. In 2012, Target has made the price jump again by pricing the Batman Legacy Arkham City figure at up to $20.97.