On January 24, 2006, Warner Bros. Television (producer of "Kids' WB" and owner of the block's original broadcaster from 1995 to 2006, The WB) and CBS Corporation (owner of UPN and subsidiary of National Amusements who also owns film studio Paramount Pictures' parent company Viacom) announced that they would shut down both The WB and UPN and then merge them into The CW, which would primarily air programs aired by its two soon-to-be predecessor networks as part of its initial lineup. The combined network utilized The WB's scheduling practices (inheriting the 30-hour weekly programming schedule that the network utilized at the time of the announcement) and brought the Kids' WB block, still run by Warner Bros. Television and maintaining the same name, to the new lineup (The CW's decision to use The WB's scheduling model was mainly due to the fact that it included children's and daytime programming blocks that were not offered by UPN, which had not aired any children's programming since the Disney's One Too block was discontinued in August 2003). Notably, during this time AOL-then a sister company to Warner Bros.-was the main sponsor of CBS' own Saturday morning block KOL Secret Slumber Party, but at no point did neither Kids' WB nor SSP advertise each other's programs-most likely because SSP's shows were produced by DiC Entertainment and aimed at girls, as opposed to the boy-centric Kids' WB.