In 2009, the film aired on TBS during a 24-hour marathon on Christmas Eve. The first viewing at 8 p.m. Eastern on December 24 earned a 1.6 rating (18–49) and beat the major broadcast networks (NBC, ABC, CBS, and Fox). In 2010, the marathon averaged 3 million viewers, up 2% from the previous year, ranking TBS as the top cable network for the 24-hour period. The 10 a.m. airing on December 25 was seen by 4.4 million viewers, and the 8 p.m. airing on December 24 was close behind with 4.3 million viewers. The marathons in 2011 and 2012 continued to see increases in ratings.