On August 9, 1995, Netscape made an extremely successful IPO. The stock was set to be offered at US$14 per share, but a last-minute decision doubled the initial offering to US$28 per share. The stock's value soared to US$75 during the first day of trading, nearly a record for first-day gain. The stock closed at US$58.25, which gave Netscape a market value of US$2.9 billion. While it was somewhat unusual for a company to go public prior to becoming profitable, Netscape's revenues had, in fact, doubled every quarter in 1995. The success of this IPO subsequently inspired the use of the term "Netscape moment" to describe a high-visibility IPO that signals the dawn of a new industry. During this period, Netscape also pursued a publicity strategy (crafted by Rosanne Siino, then head of public relations) packaging Andreessen as the company's "rock star." The events of this period ultimately landed Andreessen, barefoot, on the cover of "Time" magazine. The IPO also helped kickstart widespread investment in internet companies that created the dot-com bubble.