Artist Joe Kubert who worked for St. John described him as "one of the most aristocratic upper-crust types that you'd ever come across. But he was as much unlike that underneath that veneer as anybody I can think of. When you sat down to talk to him he was really a regular guy." Nadine King, office manager for the company, socialized with St. John often, described him as "exceptional bright" and said that "...he did make a lot of money and lost a lot of money."