During the earliest years of the twentieth century, Apperson developed a powerful modus operendi utilizing an officially registered NYS 'front' organization with a recognized title and ostensibly, a wide membership. Under this umbrella organization, Apperson gained a degree of unanimity as well as an implied widespread assemblage of like-minded citizens whose influence he could wield as the situation demanded. Associates could move fast and decisively under the cover of the organization. He learned to use the power of the photograph and the news release and used it to his advantage against the slower moving state agencies.