Within one month of its founding, there was immediate industry-wide confusion about Taligent's purpose and scope. An industry analyst said "IBM and Apple blew it ... they should have announced everything Taligent or nothing." Especially regarding Taligent's potential relationship to the Macintosh, Apple reiterated that its existing flagship legacy would continue indefinitely with System 7 and Macintosh hardware. COO Michael Spindler said "The Mac is not dead" and others said that they had never claimed that Pink would supersede the Macintosh. Charles Oppenheimer, Director of Marketing for Macintosh system software, said "We can't say for sure how two will fit together." The industry was further confused as to the very existence of any Taligent software, not realizing that it was already beyond the concept stage and in fact consisted of volumes of Pink-based software in development by Apple for years. One year later in February 1993, "Wired" magazine would assert its suspicion that Apple and IBM's core messengers are maintaining "the big lie"—that Taligent's technology is merely a concept, has no existing software, and is actually years away from production—in order to protect their established multi-billion-dollar core legacy of Macintosh and OS/2 products from a potentially superior replacement and to divert the second system effect.