Emerging from post-war austerity in Britain, the 1950s proved to be golden years for Conway Stewart, with the creative use of coloured plastic reaching its peak. The company once again relocated to new premises, but the golden age proved to be short-lived. At the same time, the ballpoint pen was being developed and while initially unreliable and more expensive than comparably finished fountain pens, soon decreased rapidly in price. Conway Stewart, along with most other fountain pen manufacturers of the time, failed to anticipate the effect that this innovative product would have on fountain pen sales.