LSU prefers night games in Tiger Stadium with its opponents, but television coverage requires that many contests be played in the afternoons. The university is conflicted between maximizing its potential to win and needed advertising revenues from television coverage. As explained by Chet Hilburn in "The Mystique of Tiger Stadium: 25 Greatest Games: The Ascension of LSU Football", "The Tigers are apt to win more games at night in Tiger Stadium but the university takes in much more revenue for a day game televised by CBS because of the Southeastern Conference contract with the network is so lucrative."