After six months, starting at episode 39, "E Street" underwent its first major on-screen revamp. Initially, the preachy social commentary storylines were softened and gradually replaced by an increase in comedy and upbeat plots. Episode titles were dropped, and the two-episode, guest storyline of the week strand was replaced with a conventional serialised soap-opera format with the storylines now predominantly focused on the contract cast. Although still covering a range of hard-hitting issues, such as Lisa's traumatic rape ordeal, there began a colourful and interesting influx of new characters who were introduced to expand the small existing cast. Furthermore, the costumes became distinctive and fashionable and the music soundtrack was completely overhauled to include current hits and showcase new musical talent. All of these changes were part of the attempt to brighten-up both the look and sound of "E Street" and move it entirely away from the gloomy atmosphere of its earliest episodes. Now with a targeted demographic, Forrest Redlich admitted "E Street" was revamped to intentionally target Generation X, which he described as the "Coca Cola Generation":