Cole licensed two products in 1982, building on his publishing background. These two unsuccessful products were launched in October 1982: The Financial Planner and The Bottom Line Strategist. The Financial Planner was a sophisticated financial modeling system that used its own internal language - but it was not as widely appealing as spreadsheets like SuperCalc. The Bottom Line Strategist was a template financial analysis system that had very limited flexibility and function. Both were released at the same price as dBASE II, but neither product was aggressively marketed, and both were put into a benign-neglect mode by Turner when it became clear that they did not have sizable potential.