Designer branding is sometimes associated with a higher quality of manufacture and a higher price. The ownership and display of such products of quality is frequently marketed to suggest that the wearer will automatically embody a personal characteristic of quality by association. Designers have identified this and in some cases are able to exploit it to the extent that prices can be escalated to surprising proportions without reference to the cost of manufacture. Extreme examples of this type of branding are found among accessory manufacturers such as Versace, Gucci and Burberry, scent manufacturers such as Chanel and Guerlain and watch manufacturers such as Rolex and Bulgari.