In May 2007, Harry Potter Fan Zone received the award. Rowling recognised the insightful editorials as well as praised the site for its young and dedicated staff. In December 2007, the award went to The Harry Potter Alliance, a campaign that seeks to end discrimination, genocide, poverty, AIDS, global warming, and other "real-world Dark Arts", relating these problems to the books. Rowling called the project "extraordinary" and "most inspirational", and paralleled its mission to "the values for which Dumbledore's Army fought in the books". In an article about her in "Time" magazine, Rowling expressed her gratefulness at the site's successful work raising awareness and sign-up levels among anti-genocide coalitions.