On October 29, 2008, PBS premiered the documentary film, "A Ride Along the Lincoln Highway", produced by Rick Sebak with WQED—TV in Pittsburgh, Pennsylvania. The Lincoln Highway Association awarded Sebak its first "Gregory M. Franzwa Award" at the 2009 LHA conference. The Franzwa Award is given to individuals who have made a significant contribution to the promotion of the Lincoln Highway, and is named in honor of Franzwa who was a founding member and the first president of the revitalized Lincoln Highway Association, in 1992.