Ulliott took £10,000 with him on the trip, and was around even, until he entered the $500 pot limit Omaha event of the "1997 Four Queens Poker Classic". When the event reached the heads-up stage, numerous Vietnamese-American followers of Men Nguyen supported the latter by cheering "Go on the Master" at him. In response, Whitaker cheered Ulliott on by cheering "Go on the Devilfish." The nickname was thought up by Stephen Au-Yeung early 1997, who ran a poker game that Ulliott had frequented in Birmingham UK, who later sold him the website DevilFishPoker.com in 2005; a devilfish (or fugu) is a poisonous fish that can kill when ingested, if not properly prepared. Ulliott reduced Nguyen's stack to one chip, and the tournament director insisted upon still taking a one-hour scheduled break, over Nguyen's protests. Ulliott turned to Nguyen and said, "We’re taking the break, and in all fairness to you, I think you should go upstairs and think about your tactics." Ulliott went on to win, and the headlines the next day read, "Devilfish devours the Master". Since the event, Ulliott claimed that the event was only of significance for defining his nickname.