The current owner is Keith Rous, 6th Earl of Stradbroke (b. 1937), formerly of Mt Fyan's Station, Dundonnell, Victoria, Australia, a 5,900 hectare (14,580 acre) ranch which he purchased in 1989 and sold in 2016 for $ Aus 34 million (£19 million). In 2006 a major £60 million redevelopment plan was announced by Hektor Rous (b.1978), the estate manager and a younger son of the 6th Earl, including the building of a large hotel. The park is the venue for the Latitude Festival of arts and music and plays host to other events throughout the year.