With 16% of the area's population of Finnish descent (down from about 25% in the 1960s), WLUC produced the only Finnish-language program in the United States, "Finland Calling" (). The station started the show on March 27, 1962, at the suggestion of a local travel agent who sought to boost travel to Scandinavian countries. Since its beginning, the show was hosted by Carl Pellonpaa, then a newsman at the station. Pellonpaa retired from news operations but continued to host the show. Early editions of the show were produced live and featured books, photographs, and Finnish music. Camera operators had to learn a few words of Finnish just to be able to follow the show.