In 1983, the Cowles family, which owned KTVH, began selling off its vast media holdings. KTVH was sold to the Kansas Broadcasting System Corporation, which was owned by Beach and Schmidt; the network also purchased KTVC in 1988, owning all four stations for the first time. The next year, the Kansas Broadcasting System Corporation was purchased by Smith Broadcasting; after the sale was completed, the station changed its call letters to KBSH-TV, as part of an effort that saw KWCH's three semi-satellites change their call letters to help viewers think of the stations as part of one large network. The sale effectively separated the station from KAYS radio, which continues to maintain studio facilities from channel 7's studios, along with the rest of Eagle Radio's Hays station cluster. Smith sold the station to Spartanburg, South Carolina-based Spartan Communications in 1994; Spartan merged with Media General in 2000.