The next day, at 9 a.m., the 70s/80s rock station WQBW, owned by Clear Channel Communications, flipped to top 40 as "97.3 Radio Now." This was likely done to block Saga's attempt to brand 106.9 with the new WNQW calls as "106.9 Now". 106.9's new call sign was registered with the FCC on May 21. Clear Channel appeared ready to reformat "The Brew" even before WJZX's stunting, and put it into place earlier than expected to claim the "Now" brand before 106.9 had the opportunity. 97.3 took the calls WRNW on June 10.