The French chairman and CEO of the Orange telecommunications company, Stéphane Richard said in Cairo regarding his company operations in Israel, "Believe me, I would cancel the contract tomorrow if I could. We want to end this and to fix this; we don't want it." Later, Orange announced its desire to discontinue use of its popular brand name by its Israeli operator Partner Communications Company. The president of the State of Israel Reuven Rivlin said in response "Just yesterday Israel faced attacks from anti-Israel and anti-Semitic bodies, who have chosen to delegitimize the state of Israel, and to launch rockets at us from the Gaza Strip. We must face these challenges together, right and left," Rivlin said. Israeli culture minister Miri Regev said, "I call on Jews of France and the world to disconnect from Orange unless Stéphane Richard takes back his words. The time has come for them to understand that Jews in the world and sane voices that oppose anti-Semitism and racism also have power." The statement on the company's website announced in response that "The Orange Group is a telecoms operator and as such its primary concern is to defend and promote the value of its brand in markets in which it is present," the statement began. "The Group does not engage in any kind of political debate under any circumstance." Later, Richard visited Israel to clarify his remarks. He met Israeli PM Benyamin Netanyahu and former president, Shimon Peres. Richard told both Netanyahu and Peres that Orange has not and will not support anti-Israel boycott efforts, and insisted that its announced decision to abrogate its relationship with Partner was purely commercial and not political.