Thanks to 'Cosa Buena' and it being one of the first reggaeton videos receiving major rotation on mainstream channels such as 'Telemundo', in 2002, Tego became a worldwide phenomenon before his debut album "El Abayarde" in November of that same year creating much hype for his debut. Despite only being available in Puerto Rico, the Dominican Republic and parts of the United States due to White Lion Records (formerly known as Boricua Guerrero and now 100% under Elias De Leon's ownership) being an independent label at the time; Regardless, 'El Abayarde' became the first hip hop/reggaeton album by a solo artist to sell over 75,000 units in one week with no major label distribution. This success led to Tego and White Lion signing a joint venture with Sony Music Latin. Calderon formed his own label in the process known as Jiggiri Records under the White Lion banner and distributed by Sony Music Latin. Jiggiri Records would go on to sign and release multi-platinum albums from notable artists such as Zion y Lennox, Voltio and John Eric. Tego would go on to become one of the most successful touring acts in all of Latin music from 2003-2005, thus further legitimizing the genre now known as reggaeton (once called 'underground').