After Uncle George died in 1984, leadership of the chain passed to his nephews Peter, Theo, and their brother, Perry, as well as to Uncle George's youngest son, John. The three brothers had all been operating their own franchises and John was operating the manufacturing business, supplying Steers outlets and other retailers. Together, they re-engineered the brand and actively sought new franchisees. The early 1980s saw the opening of Steers in Sandton City, which attracted interest from would-be franchisees, and this encouraged the team behind Steers to launch their franchise programme.