A copy of the single was sent to John Peel. He played it repeatedly leading to a distribution deal through Rough Trade. The single was released on the band's own Rigid Digits label and sold over 30,000 copies. Peel later did the same with the first single by another famous Northern Irish band, The Undertones. There were a number of well-publicised arguments between the two bands; the Undertones accused Stiff Little Fingers of sensationalising the Northern Ireland conflict, while they retorted that The Undertones ignored it.