A new trophy, donated by the Iowa Corn Growers Association, was introduced to the public during the Iowa State Fair on August 19, 2011. A sculpture atop the new trophy depicted a farm family with small children huddled about a bushel basket of corn. Dean Taylor, president of the Association, called it "a work of art that represents Iowans and their hard work." Within hours of its presentation, however, the new trophy was widely ridiculed in newspaper columns and internet postings by the public. Iowa Governor Terry Branstad publicly provided negative feedback, as did retired Iowa football coach Hayden Fry, who said, "The farmer, family and corn is all wonderful, but I don't really get the relationship to a football game."