In the late 1970s, KRBE billed itself under one of two nicknames, "Super Rock 104 KRBE" and "Houston's Super Rock", playing a mixture of top 40 and rock hits. The station was considered among the leading Top 40 stations in the U.S. The DJ lineup included Kenny Miles (Miles in the Morning), Barry Kaye (formerly of KHJ Los Angeles), and veteran CC McCartney, Roger W.W.W. Garrett, Matt "The Man the Mighty" Quinn, The Catfish, Jon Kelly, Dayna Steele and Bunny Taylor, KRBE's first female DJ. In 1981, KRBE flipped to an Adult Contemporary format as "FM 104 KRBE".