The celebrity look remained until 2006, when the Scottish and Grampian names were traded in for one unified look: STV. The first ident package featured an elongated blue 'S', with scenes of Scottish people in various locations passing around the 'S' from person to person in differing scenes, until one person places the S in the centre of the screen. An updated look was introduced on 23 March 2009, consisting of a picture postcard scene which would flip over to the right to reveal another theme. This flipping increases in pace and as the camera pulls back before the STV logo forms against a gradient blue background.