In 1994 in the UK, the (Sara Lee) Wonderbra achieved a high profile for its racy "Hello Boys" campaign. The most famous campaign poster presented model Eva Herzigová in a Wonderbra gazing down at her breasts with the caption "Hello Boys", addressing male admirers. Urban myth attributed a number of car accidents to drivers being distracted by the advertisements. The influential poster was featured in an exhibition at the Victoria and Albert Museum in London and it was voted in at number 10 in a "Poster of the Century" contest.