Beckham's many endorsement deals make him one of the most recognisable athletes throughout the world. Having worn Adidas football boots from the start of his career (notably Adidas Predator), in 2003 he signed a $160 million lifetime contract with Adidas, earning nearly half the money upfront, and will continue to earn percentages of profits on all of his branded Adidas products. He had a 10-year collaboration with PepsiCo that expired in 2009. He has also promoted The Walt Disney Company theme parks.