Diefenbaker ran on a platform which concentrated on changes in domestic policies. He pledged to work with the provinces to reform the Senate. He proposed a vigorous new agricultural policy, seeking to stabilize income for farmers. He sought to reduce dependence on trade with the United States, and to seek closer ties with the United Kingdom. St. Laurent called the Tory platform "a mere cream-puff of a thing—with more air than substance". Diefenbaker and the PC party used television adroitly, whereas St. Laurent stated that he was more interested in seeing people than in talking to cameras. Though the Liberals outspent the Progressive Conservatives three to one, according to Newman, their campaign had little imagination, and was based on telling voters that their only real option was to re-elect St. Laurent.