Gentrification affected many major urban Mexican American populations in the country, including in cities like San Diego, Albuquerque, and Chicago. In the historically Mexican American neighborhood of Pilsen in Chicago, working class families experienced high levels of displacement due to rising rents and property taxes. Pilsen (which had grown as a Mexican American enclave in the 1960s and 1970s when expansions to the University of Illinois at Chicago’s campus forced them into the neighborhood) became a "tourist attraction" in the 2010s, where sanitized versions of "Latinoness" were marketed to developers and new potential residents. The result was the opening of new businesses catered primarily to upscale non-resident visitors and recent arrivals. Pilsen's primary tool to resist gentrification was a grassroots effort to designate the neighborhood a historic landmark.