As demand grew, prices increased to allow for dealer markup, with quantity discounts provided. The small head Kel-Lite (SKL) was introduced in 1970, and the company also began marketing law enforcement equipment such as speedloaders and traffic wand attachments. The business grew beyond Keller's ability to manage it, and Norm Nelson was hired as general manager in 1971; during a board meeting in January 1972, Keller was ousted and Nelson became company president. After Keller left in 1972, he continued designing lights for a new company (Pro-Light, 1973), later moving on to Maglite (1979), Brinkmann, and ASP.