Chorion was created in April 1998, as a new name for the London-based entertainment and retail company, Trocadero PLC. The formation of the new company occurred at the same time as the acquisition of three London entertainment venues from Luminar PLC. The newly formed company owned a diverse range of assets in the entertainment industry, including the retail complex at the London Trocadero, the rights to the Enid Blyton literary estate, and several other entertainment venues, bars and nightclubs in the UK.