March 31, 2004 saw the return of a limited pay-television offering to the digital terrestrial platform with the launch of Top Up TV. This new service is designed to appeal to those who do not want to pay the high subscription fees that Sky Television and the Cable networks demand. The service carries a restricted hours service of some of the UK's most watched channels including the Discovery Channel, Gold, Discovery Real Time, British Eurosport and Cartoon Network, sharing just three different slots. In October 2006, Top Up TV renamed itself Top Up TV Anytime, taking advantage of the increase in the popularity of digital video recorders, and its limited channel space. Now over 100 programs (not channels) are broadcast overnight and added to the box's hard drive, and may be watched at any time. Channels that provide content for the overnight service include MTV, Nickelodeon and Hallmark Channel.