Hy-Vee Hall, which the Hy-Vee supermarket chain (based in West Des Moines) owns the naming rights to, is the Iowa Events Center's new exhibition hall. It features 100,000 square feet (9,000 m²) of space for trade shows, conventions, and other major events. It also features eight meeting rooms with a total of 15,000 square feet (1,400 m²) of meeting space. The south end of Hy-Vee Hall houses the Iowa Hall of Pride, which honors the achievements of Iowa high school athletes and performers.