According to theories of postmodernity, economic and technological conditions of our age have given rise to a decentralized, media-dominated society in which ideas are only simulacra, inter-referential representations and copies of each other with no real, original, stable or objective source of communication and meaning. Globalization, brought on by innovations in communication, manufacturing and transportation, is often cited as one force which has driven the decentralized modern life, creating a culturally pluralistic and interconnected global society lacking any single dominant center of political power, communication or intellectual production. The postmodernist view is that inter-subjective, not objective, knowledge will be the dominant form of discourse under such conditions and that ubiquity of dissemination fundamentally alters the relationship between reader and that which is read, between observer and the observed, between those who consume and those who produce.