Bleu appeared in television commercials starting at the age of two, for products such as Life cereal, Bounty, Hasbro, and Nabisco. He began taking jazz and ballet classes, usually being the only boy in the class. By the age of four he was a model with the Ford Modeling Agency in New York. He appeared in print ads for stores such as Macy's, Gap, Target, and Toys R Us, and appeared in fashion spreads in "Child", "Parents", and "American Baby" magazines, as well as having his image on toys and game packaging.