Quaife founded a group known as the Ravens in 1963 with brothers Ray and Dave Davies. In late 1963 or early 1964, they changed their name to the Kinks. The group scored several major international hits throughout the 1960s. Their early singles, including "You Really Got Me" and "All Day and All of the Night", have been cited as an early influence on the hard rock and heavy metal genres. In the band's early days, Quaife, who was generally regarded as the best-looking member, was often their spokesman. He departed from the Kinks in 1969 and formed the band Mapleoak, which he left in April 1970.