The drink Slusho! served as part of the viral marketing campaign. The drink had already appeared in producer Abrams' previous creation, the TV series "Alias". Websites for Slusho! and Taguruato were launched to add to the mythology of "Cloverfield". The Japanese phone number in the Tagruato website did work, but only played recorded messages. For example, one of the messages was: ""Thank you for calling Tagruato. Due to high call volumes, your call has been transferred to an automated answering service. There are no updates at this time. After the tone, please leave a message, and one of our associates will find you as soon as possible"". A building bearing the company logo for Tagruato can also be seen in the TV spot of the 2009 "Star Trek" film, and Uhura orders a Slusho! during the bar scene. When "Cloverfield" was hosted at Comic-Con 2007, gray Slusho! T-shirts were distributed to attendees. Fans who had registered at the Slusho! website received e-mails of fictional sonar images before the film's release that showed a deep-sea creature heading toward Manhattan. Fans who ordered merchandise received pieces of torn Tagruato documents and Japanese newspapers along with their products. A cup of Slusho! appears briefly in "The Cloverfield Paradox", and it has also appeared in "Fringe" and "Heroes". A Slusho! bobblehead figure also appears shaking in "The Cloverfield Paradox" trailer and film.