"Fleapit" was the Pickfords' first game where Ste created concept art, in order to be more professional and adapt to an increase in presentation to buyers in the industry; according to Ste, this changed the process of green-lighting a game just by starting programming: "Everyone in the industry was self taught, and there were no standards or expectations of how a new game should progress. I remember it being a struggle to justify spending work time drawing pretty pictures which wouldn't actually contribute to the game." Ste added shades to the concept art using Letratone as a easy method to a businesslike aesthetic. Ste drew the illustrations in black and white, due to being focused more on shape than on color and photocopying technology only allowing monochrome prints. The color scheme was formulated originally for an 8-bit arcade title; to achieve a "natural" look, colors were scrunched into extreme areas of the RGB color wheel. When the project turned into a 16-bit SNES game, the color scheme (although generally the same) was more detailed with a wider palette, and Ste used magic markers to color concept art; it was used not only for the game but also for other titles and products of a potential franchise and as illustrations for the instruction manual.