On March 2, 1992, Taligent Inc. was launched as the first product of the AIM alliance. Moving from a temporary lease at Apple headquarters to an office down the street in Cupertino, the company launched with 170 employees, most of whom had been re-hired directly from Apple plus CEO Joe Guglielmi. At age 50, he was a 30 year marketing veteran of IBM and former leader of the OS/2 platform up to its soon-launched version 2.0. The company's mission was to bring Pink to market.