The 1980s also saw the rise of the music video industry, spearheaded by MTV. Artistic experimentation in these short films often resulted in the production of innovative animated sequences that reminded viewers of the potential of animation as something other than Saturday morning cartoons. A number of memorable animated videos were produced during the heyday of MTV, including a-ha's "Take On Me" by British director Steve Barron; Peter Gabriel's "Sledgehammer" with animation by Aardman Animations and Brothers Quay; the groundbreaking computer animated Dire Straits "Money for Nothing" directed by Steve Barron; and The Rolling Stones' "The Harlem Shuffle" with animated sequences directed by Ralph Bakshi and John Kricfalusi).