Jean Bugatti, whom unfortunately died on 11 August 1939 at the age of 30 in a car crash, often considered the Atlantic model and most notably No. 57453, as his most innovative and most valuable creation. Thus, at the 2019 Geneva Motor Show, commemorating the 110-year anniversary of both Jean Bugatti and the brand, Bugatti introduced the one-off model ""La Voiture Noire"". It was sold to an anonymous buyer for $19 million and declared the most expensive new car ever sold. According to the Bugatti stylistic team, the vehicle identifies itself as the ultimate Grand Tourer, but also as a modern representation of No. 57453 and a tribute to Jean Bugatti's stylistic genius.