RSA owns the More Than direct car, home, pet and travel insurance brand in the United Kingdom, recognised widely for its former Lucky The Dog advertisements and its "MORE IS ..." campaign. More Than also sells van, business car, shops and offices and business insurance through its More Than Business operation. RSA also owns the CODAN brand in Denmark and Norway, Johnson brand in Canada, 123+ brand in Ireland, Trygg-Hansa brand in Sweden, Al-Alamiya in Saudi Arabia, Al-Ahlia in Oman and the Motability and Insurance Corporation brands in the UK.