Steiner entered the New York market in 1978 at WXLO-FM where he did newscasts for, among others, then-morning host and future actor Jay Thomas. He later moved over to sister station WOR for several years as its morning drive sportscaster, while working simultaneously as the sports director for the RKO Radio Network. He was also the play-by-play voice for the USFL's New Jersey Generals entire existence from 1983 to 1985, and for the NFL's New York Jets in 1986 and 1987.