The club's board indicated that they were losing money due to the facilities at the County Ground not generating enough income to keep the club afloat. Swindon director Bob Holt issued a statement to the town stating: "Please, please come to the games. We know it's expensive, but you have to if you want football in Swindon." Earlier in the season the club had announced its new proposal to redevelop the County Ground, a plan which received the backing of the local council who own the land. Chief Executive Bob Holt commented: "We have been at the County Ground for over 100 years and it is only appropriate that we should explore every opportunity to stay here for another 100 years."