This was followed by other magazine publications that acquired his scripts, and before long Lord was earning close to $100,000 a year. Not limited in his scope, during this time he wrote other successful radio programs that were designed to conclude after a specific number of episodes were broadcast. Lord's growing popularity resulted in his publishing two books in 1930, titled "Seth Parker's Album" and "Seth Parker's Hymnal", that led to the release of 78rpm gospel records by the "Phillips Lord Trio". Lord and the radio show gained a wide audience and the September 1931 issue of "The American Magazine" had a feature article on him under the heading: "At 29 He Has Made a Million Friends".