For early Zinoviev, sociology prevailed over history, he explored communism as a given, considering capitalism and communism in sync, as different structural variants of the existence of society. Later, Zinoviev expanded his concept to the West: Communism and Westernism represent the varieties of the mass society of the 20th century, marking the end of human history. The personality of a person is completely dependent on social position and ideology. The world is moving towards simplification; Evgeny Ponomarev believes that Zinoviev comes close to his views on the history of Konstantin Leontyev. The next stage of personal degradation is the emergence of a computer, which takes away from a person his functions and suppresses an excess of information. Civilization turns into imitation – one big computer, endlessly processing the same data. The future society of a "global cheloveynik" is reminiscent of Soviet communism: a person is impersonal, turns into a function, a half-robot, human relations are replaced by virtual ones in conditions of total distortion of information and the domination of ideology.