With the patient laid supine upon the operating table, the surgeon performs a free-hand, curvilinear delineation of an inverted, upper-case letter-B pattern to the breast. Then, per the landmarks of the initial incision-plan, a semicircular pattern is delineated around the nipple-areola complex. The vertical and horizontal component-incisions of the B mastopexy are created with a tapering, curvilinear incision that begins from the lower margin of the areola to the lateral crease of the breast. The B-pattern incision results in a vertical closure long, from the bottom margin of the nipple-areola complex to the inframammary fold.