On September 1, 2008, WWBX dropped the top 40 format in favor of sports talk provided by Boston's WEEI. Programming was also simulcast 0n WABI. The FM call letters were changed to WAEI. The call letters were modified to WAEI-FM in February 2009, in order to install the WAEI call letters on WABI. Though WAEI-AM-FM carried WEEI's talk shows, most game broadcasts were not aired on 97.1 or AM 910. However, WAEI—AM-FM were the flagship stations of the Maine Black Bears Network from 2008 until 2011, when it was replaced by sister station WKSQ (WAEI's AM frequency remained a co-flagship).