Businesses pursuing sustainability strategies would employ an adaptive management framework to ensure that the organization is prepared for the unexpected and geared for change. By applying an adaptive management approach the business begins to function as an integrated system adjusting and learning from a multi-faceted network of influences not just environmental but also, economic and social (Dunphy, Griffths, & Benn, 2007). The goal of any sustainable organization guided by adaptive management principals must be to engage in active learning to direct change towards sustainability (Verine, 2008). This "learning to manage by managing to learn" (Bormann BT, 1993) will be at the core of a sustainable business strategy.