A staff competition was conducted in 1963 to create a new logo for use on television, stationery, publications, microphone badges and ABC vehicles. Graphic designer, Bill Kennard, who had been experimenting with telerecording of the Cathode Ray Oscillograph displays, submitted a design in 1965 which was part of the waveform of an oscilloscope. The letters A-B-C were added to the wavelength design and it was adopted as the ABC's official logo. Bill Kennard was paid £25 for his design. This logo has been modified from two dimensions, to colour, to three dimensions, over time and it is now one of the most well-known logos in Australia.