At midday on 8 February 2008 ABC TV was rebranded as ABC1 with the standard-definition redirect channel moved from LCN22 to LCN21, complementing the existing ABC2 digital-only channel launched on 7 March 2005. Further cementing the change in identity was the change from the slogan "There's more to television" to "It begins with 1". After concerns in some sections of the media that the 43-year-old Lissajous curve brand was to disappear completely, ABC management reaffirmed that it would remain in use by the corporation.