Designer labels have come to form an important part of identification of style and fashion. Many have become accustomed to the social acceptance that comes with wearing the right brands. The labels have in many cases migrated from the inside of a garment to the outside. Common examples of this type of branding are Adidas, Kelme, and other sports and leisurewear manufacturers. A fashion victim, able to recognise this phenomenon but unable to determine its boundary, may become a "walking billboard".