Veturi joined "Andhra Prabha" as a journalist in 1952, after his education. He learned the basics of editing a news article from his senior at Andhra Prabha, Narla Venkateswara Rao, whom he considers his first teacher. In 1959, he joined a weekly called Andhra Patrika, where Bapu and Mullapudi Venkata Ramana were his colleagues. He was the in-charge of the Cinema section at "Andhra Patrika". He also worked for the Andhra Pradesh Congress Committee's official daily newspaper, called "Andhra Janata", as an editor.