Ray narrowly won the Democratic nomination over Seattle mayor Wes Uhlman, having spent almost no money on her campaign, having no experience in running for elected office, and having little support from the state's political class. Despite opposition from all major newspapers and predictions from pundits that the state was not ready "for an unmarried woman who gave herself a chainsaw for Christmas," Ray went on to win the general election with a victory over King County Executive John D. Spellman, 53%–44%. On election night, asked by a reporter to explain her surprise victory, she offered, "it can't be because I'm so pretty?"