U-Multirank, a European Commission supported feasibility study, was undertaken to contribute to the European Commission objective of enhancing transparency about the different missions and the performance of higher education institutions and research institutes. At a press conference in Brussels on 13 May 2011, the U-Multirank was officially launched by Androulla Vassiliou, Commissioner for Higher Education and Culture saying: U-Multirank "will be useful to each participating higher education institution, as a planning and self-mapping exercise. By providing students with clearer information to guide their study choices, this is a fresh tool for more quality, relevance and transparency in European higher education."