Grunge music hit the mainstream in the early 1990s with Soundgarden, Alice in Chains, and Nirvana being signed to major record labels. Grunge fashion began to break into mainstream fashion in mid-1992 for both sexes and peaked in late 1993 and early 1994. As it picked up momentum, the grunge tag was being used by shops selling expensive flannelette shirts to cash in on the trend. Ironically, the non-conformist look suddenly became a mainstream trend. In the fashion world, Marc Jacobs presented a show for Perry Ellis in 1992, featuring grunge-inspired clothing mixed with high-end fabrics. Jacobs found inspiration in the 'realism' of grunge streetwear; he mixed it with the luxury of fashion by sending models down the catwalk in beanies, floral dresses and silk flannel shirts. Unfortunately, this did not sit well with the brand owners and Jacobs was dismissed. Other designers like Anna Sui, also drew inspiration from grunge during the spring/summer 1993 season.