The FM station became WMVM in 1971, airing a beautiful music format. On June 1, 1972, consultant Mike Joseph switched WMVM and its AM sister station to a Top 40/CHR format, under the new call letters WZUU AM & FM. Ironically, one of its chief rivals at the time was the original WRIT, as well as WOKY. WZUU's all-currents, no-oldies "Super Hits" format, which featured a tight playlist of 30 current songs, was a forerunner of Joseph's later Hot Hits stations of the late 1970s and early 1980s. In 1984, the station rebranded as "Z95", largely imitating sister station Z100 in New York. In mid-1985, Malrite sold the stations to Amos Broadcasting.