Snapple was founded by Leonard Marsh, Hyman Golden, and Arnold Greenberg in 1972 Valley Stream, Long Island, New York. Their company, which was originally known as Unadulterated Food Products, was first conceived as a part-time venture to supply fruit juices to health food stores. Unsure if the business would succeed, Greenberg continued to run his health food store in Manhattan's East Village, while Leonard Marsh and his brother-in-law, Hyman Golden, operated a window washing business. In a 1989 interview with "Crain's New York Business", Marsh admitted that when they launched the small business he knew "as much about juice as about making an atom bomb."