To avoid seeming as if the player's money is simply ebbing away (whereas a payout of 100 credits on a single-line machine would be 100 bets and the player would feel they had made a substantial win, on a 20-line machine, it would only be five bets and not seem as significant), manufacturers commonly offer bonus games, which can return many times their bet. The player is encouraged to keep playing to reach the bonus: even if he is losing, the bonus game could allow then to win back their losses.