Again with production companies Motorino Amaranto and Indiana Production and once more in Livorno, in 2009 Virzì shot "La prima cosa bella" ("The First Beautiful Thing"), released in Italy on 15 January 2010. The film stars Micaela Ramazzotti, Valerio Mastandrea, Claudia Pandolfi and Stefania Sandrelli – the protagonist of films such as Bertolucci’s "The Conformist" and Pietro Germi’s "Divorce, Italian Style". The film tells the story of the Michelucci family, from the 1970s to the present day: the central character is the stunningly beautiful Anna, the lively, frivolous and sometimes embarrassing mother of Bruno and Valeria. Everything begins in the summer of 1971, at the annual summer beauty pageant held at Livorno’s most popular bathing establishment. Anna is unexpectedly crowned “Most Beautiful Mother”, unwittingly stirring the violent jealousy of her husband. From then on chaos strikes the family and for Anna, Bruno and his sister Valeria, it is the start of an adventure that will end only thirty years later. Bruno ends up living in Milan after managing to escape from Livorno and his mother. He will return to his hometown at the end of the film to be at his mother’s side during her last days.