Environmental vegetarians call for a reduction of first world consumption of meat, especially in the US. According to the United Nations Population Fund, "Each U.S. citizen consumes an average of 260 lbs. of meat per year, the world's highest rate. That is about 1.5 times the industrial world average, three times the East Asian average, and 40 times the average in Bangladesh." In addition, "the ecological footprint of an average person in a high-income country is about six times bigger than that of someone in a low-income country, and many more times bigger than in the least-developed countries".