States usually employed one of two approaches in making this selection. In 33 states, the governor selected the final recommended design, often based on the recommendations of advisory groups and citizens. In the other 17 states, citizens selected the final design through online, telephone, mail or other public votes. US Mint engravers applied all final design concepts approved by the secretary of treasury. The media and public attention surrounding this process and the release of each state's quarter was intense and produced significant publicity for the program.