The music video, directed by Nigel Dick, has Cher performing in a nightclub. Cher has performed the song a number of times, including four of her concert tours, most recently the Here We Go Again Tour in 2018. It has been covered by a number of artists, and has been featured in several elements of popular culture. Scholars and academics noted the way in which Cher was able to re-invent herself and remain fresh and contemporary amidst the more teen pop-based music of the period. They also credited "Believe" for restoring Cher's popularity and cementing her position as a pop culture icon.