The initial vigour and excitement which he brought to the job began to fade as administration, commuting and office life became tedious. At the same time as Wilde's interest flagged, the publishers became concerned anew about circulation: sales, at the relatively high price of one shilling, remained low. Increasingly sending instructions to the magazine by letter, Wilde began a new period of creative work and his own column appeared less regularly. In October 1889, Wilde had finally found his voice in prose and, at the end of the second volume, Wilde left "The Woman's World". The magazine outlasted him by one issue.