On July 9, 2012, WROC-TV replaced Louisville's WLKY on Time Warner Cable systems in that station's region, when WLKY's owners, Hearst Television, pulled its stations off Time Warner Cable's systems in a retransmission dispute. However, Nexstar complained that Time Warner Cable has used their signals outside their markets without permission, while Time Warner Cable was within its rights to use their signals as replacements until a deal with Hearst is reached. WROC-TV, for its part, made the best of its predicament, naming the administrator of a Facebook group of tongue-in-cheek Louisvillean WROC-TV fans its fan of the week and making a handful of other shout-outs to its emerging Louisville fanbase. The substitution of WROC-TV in place of WLKY lasted until July 19, 2012, when a deal was reached between Hearst and Time Warner.