In 2006, "The Onion" launched a YouTube channel, which was structured as a parody of modern American television news programs. In June 2006, it was also announced that Siegel had been tapped by Miramax Films to write the screenplay for a comedy titled "Homeland Insecurity" which was slated to be about a pair of Arab-Americans who are mistaken for terrorists while traveling to Texas. Additionally, rumors of a potential sale of "The Onion" to media conglomerate Viacom began appearing in various news outlets during July 2006 with The New York Times: DealBook expanding on the discussion by stating, "While a source tells DealBook that such a deal has indeed been discussed, it is in very early stages and may never happen."