When "E Street" launched in the UK in April 1992, Sky One heavily publicised the launch of their new Australian soap, and promoted it with the taglines, ""Meet Your New Neighbours on E Street"" and ""Your New Neighbours Are Moving In"". This slogan could be seen across the country on double-decker buses, billboards and teen magazine advertisements."E Street" actors Tony Martin (Bob), Alyssa-Jane Cook (Lisa), Marcus Graham (Wheels), Leslie Dayman (George), Cecily Polson (Martha) and Vic Rooney (Ernie) all flew to Britain to appear in advertisements promoting the launch of the soap. Notably absent in the campaign was leading-actress Penny Cook who had already left "E Street" by the time it began airing in Britain. "The Sun" newspaper ran competitions based on the show, with first prize being a holiday to Sydney, Australia; runners-up received satellite dishes so they could watch Sky. In the best-selling teen magazine, "Smash Hits", Sky ran a full-page advertising campaign with the catch-line: ""It's Time You Moved In"" which featured (yet to appear) Sonny Bennett with the headline, ""Mad, Bad and Dangerous to know"", and another one with Wheels and Lisa which claimed, ""Tough but gentle, strong but sweet"". During the first 12 months it aired in the UK, "E Street" became one of the highest rated programmes on Sky One averaging around 750,000–1 million viewers an episode. This was at a time when there was an available audience of only around 2.5 million, due to Sky only being available via the Astra satellite and selected cable areas.