Premium TV was spun-out of NTL's UK cable operations and into NTL Europe Inc. in 2002, as part of a rescue plan devised by Barclay Knapp. Premium TV was placed under the control of the crisis and turnaround advisory group, Quest Turnaround Advisors. Quest negotiated commercial contracts with joint venture partners to eliminate £43 million of parent company guarantees and generated $10 million cash through restructuring. At the same time, Quest doubled paid subscribers to 75,000, cut staff by 50-per-cent, and broke even within 15 months of taking control. The business was then sold business for $54 million to Access Industries, who merged it with Inform Group in 2007 to create Perform.