In 1977, after being cut by the 49ers, Billick appeared as a contestant on TV's "Match Game PM" in 1977. He later returned to his hometown of Redlands, California, and served as a volunteer wide receivers coach for the University of Redlands football team (NAIA), under coach Frank Serrao. That season, he also split time as an assistant coach at Redlands High School. Billick said he coached the high school team's practice from 2 to 4 p.m., then headed over to the university for the college practice.