Sony has licensed Digital8 technology to at least one other firm (Hitachi), which marketed a few models for a while; but by 2005 only Sony sold Digital8 consumer equipment. Digital8's main rival is the consumer MiniDV format, which uses narrower tape and a correspondingly smaller cassette shell. Since both technologies share the same logical audio/video format, Digital8 can theoretically equal MiniDV or even DVCAM in A/V performance. But by the year 2005, Digital8 had been relegated to the entry-level camcorder market.