The ITA was pressured, by a consortium of Welsh-speaking businessmen, into setting up a new North and West Wales region; the ITA asked the Postmaster General to allow this, which he did, with strict provisos: the new service must not offer viewers in Wales a choice other viewers did not have, and at the last minute, the Postmaster General insisted that the new station should, on its own, produce ten-hours-a-week of programmes in Welsh, without relying on Welsh language programmes produced by Granada (and ABC) and TWW.