In 1933, Lord came up with the idea of buying a sailing ship and broadcasting his show via short-wave radio while sailing to exotic places around the world with a team of celebrities. He purchased the 188-foot, 867-ton four-masted schooner "Georgette", which he renamed "Seth Parker". Its masts were 125 feet tall. Much promotional material was released in advance of the adventure, including that Mr. Eugene Nohl would be bringing the "Hell Below", a diving shell to be used for undersea exploration. Equipped with the necessary under-water photographic equipment donated by the Pathé film studios, the hype surrounding the voyage promised that Eugene Nohl would photograph "the sunken civilizations of the South Seas Islands, of its deep marine life and formations" and of course "search for sunken treasure and bring back film of shipwrecks".