What followed was their first and only full-length album, "Do You Know Who You Are?", named after the last statement John Lennon supposedly heard. Produced by Jawbox's J.Robbins and released on Revelation Records, "Do You Know Who You Are?" brought a lot of major-label courtship to Texas Is the Reason, who were being hailed as the "next big thing" in the growing punk explosion on MTV. Song titles from the album, such as "The Magic Bullet Theory" and "Back and to the Left", continued the allusion to one of the Kennedy assassination theories.