Therapy? released its first single, called "Meat Abstract" in July 1990. The single was limited to 1000 copies, and released on the bands' own "Multifuckinational Records". During the summer of that year, the band made its first tour through the United Kingdom with The Beyond, catching the attention of influential DJ John Peel along the way. The band's early years followed the familiar pattern of hard graft on the local alternative music scene, with Cairns often putting in a full day at the Michelin tyre factory (where he worked as a quality controller), then speeding across Northern Ireland in order to make it to gigs. The band also took whatever support slot they could, opening for the likes of Loop, Ride, Teenage Fanclub, Inspiral Carpets, Tad, Fugazi and Ned's Atomic Dustbin. Therapy? quickly came to the attention of local music fans with their distinctively uncompromising style. Their use of guitar feedback as a "fourth instrument" and unconventional song structures, combined with a darkly original approach to lyrics and imaginative use of samples pulled from cult movies and obscure documentaries, led them to be spotted in 1990 by London-based independent label "Wiiija Records". The move was helped by Lesley Rankine of Silverfish, who passed the band's first single on to Gary Walker of Wiiija.