One example of a sexually selected trait with direct benefits is the bright plumage of the northern cardinal, a common backyard bird in the eastern United States. Male northern cardinals have conspicuous red feathers, while the females have a more cryptic coloration. In this example, the females are the choosy sex and will use male plumage brightness as a signal when picking a mate — research suggests that males with brighter plumage feed their young more frequently than males with duller plumage. This increased help in caring for the young lifts some of the burden from the mother so that she can raise more offspring than she could without help.