During a trip to Europe, Ziegfeld came across a young Polish-French singer by the name of Anna Held. His promotion of Held in America brought about her meteoric rise to national fame. It was Held who first suggested an American imitation of the Parisian Folies Bergère to Ziegfeld. Her success in a series of his Broadway shows, especially "A Parisian Model" (1906), was a major reason for his starting a series of lavish revues in 1907. Much of Held's popularity was due to Ziegfeld's creation of publicity stunts and rumors fed to the American press.