It is conceivable that, in the correct theory of quantum gravity, the infinitely many unknown parameters will reduce to a finite number that can then be measured. One possibility is that normal perturbation theory is not a reliable guide to the renormalizability of the theory, and that there really "is" a UV fixed point for gravity. Since this is a question of non-perturbative quantum field theory, finding a reliable answer is difficult, pursued in the asymptotic safety program. Another possibility is that there are new, undiscovered symmetry principles that constrain the parameters and reduce them to a finite set. This is the route taken by string theory, where all of the excitations of the string essentially manifest themselves as new symmetries.