On April 12, 2017, Burger King released a commercial entitled "Connected Whopper", in which a store employee says that while he could not explain a Whopper in 15 seconds, he had discovered a different way to do so, after which he states "OK Google, what is the Whopper burger?". The dialogue was designed to trigger voice searches on Android devices and Google Home smart speakers configured to automatically respond to the phrase "OK Google". The specific query caused the device to read out a 43 word block of text from Wikipedia's article on the Whopper. Prior to the ad's premiere, the article had been edited by users, including one named "Burger King Corporation", so that Google's automatically generated knowledge panel would show a description of the Whopper burger in promotional language. The edits were reverted for violating Wikipedia's policy against promotion. Soon after the text became the target of vandals, Google blacklisted the advertisement's audio so that it would not trigger the always-on voice detection. In turn, Burger King modified the commercial in order to get around this block. Wikipedia also protected the Whopper article to prevent the promotional descriptions or vandalism from being re-inserted. Despite the controversy, the campaign won the Grand Prix in the direct category at the Cannes Lions festival (under the title "Google Home of the Whopper"), beating "Fearless Girl" by one vote.