The project had a number of working titles—"Square Dance", "Round the Square", "Round the Houses", "London Pride" and "East 8". It was the latter that stuck (E8 is the postcode for Hackney) in the early months of creative process. However, the show was renamed after many casting agents mistakenly thought the show was to be called "Estate", and the fictional postcode E20 was created, instead of using E8. Julia Smith came up with the name "Eastenders" after she and Holland had spent months telephoning theatrical agents and asking "Do you have any real East Enders on your books?" However, Smith thought ""Eastenders"" "looked ugly written down" and was "hard to say", so decided to capitalise the second 'e'.