Erich Ringewald led the Gang of Five as the new Pink group, located one floor below the Apple software headquarters in the De Anza 3 building, to begin a feasibility study with a goal of product launch in two years. Remembering the small but powerful original Macintosh group, he maintained secrecy and avoided the micromanagement of neighboring senior executives, by immediately relocating his quintet off the main Apple campus. They used the nondescript Bubb Road warehouse which was already occupied by the secretly sophisticated Newton project. Pink briefly garnered an additional code name, "Defiant".