A frequent host of film awards ceremonies and TV variety shows, Kim was signed on as the host of MBC current affairs show "W". The production team said that in a bid to make changes in the program as it marked its fifth anniversary, they found that Kim was interested in environmental and other global issues and an avid watcher of documentaries about them. "W with Kim Hye-soo" premiered in July 2010, but was cancelled in October 2010, with Kim criticizing the network's decision.