"Heart and Soul" sat undistributed until 1961. In early April of that year, Roulette Records president Morris Levy reactivated New York-based American record label Gee Records as a division of Roulette Records and made "Heart and Soul" the reactivated label's first release. That same month, American news magazine "Billboard Music Week" review panel listed "The Cleftones; Heart and Soul (Famous, ASCAP) (1:52) Gee" as one of seventeen "Pick Hits" from all songs released in the week of April 17, 1961. Under its "Spotlight Winners of the Week" column, "Billboard" identified the song as having the strongest sales potential of all records reviewed for the week, commenting on The Cleftones and "Heart and Soul,"