As an announcer, Finkel was generally separate from the scripted angles, but occasionally he became part of the company's storylines. In November 1990, Finkel played a tangential role in Curt Hennig defeating Kerry Von Erich to win the WWF Intercontinental Championship after he accepted a bribe from Ted DiBiase (whom Von Erich had recently attacked on "The Brother Love Show") to let him take over as guest ring announcer for the match. DiBiase eventually helped Hennig win the title by hitting Von Erich with the championship belt and afterwards taunted Von Erich over his defeat.