During the 1950s, the mountain was a popular destination for local back country ski enthusiasts, some of whom built the lodge and one lift in 1963. In the 1970s, the area was managed by the Southern Oregon College Foundation (now Southern Oregon University) until it was purchased by Dick Hicks, a local businessman, in 1977. In 1983, the ski area was sold to Harbor Properties of Seattle, the owners of Stevens Pass Ski Area. Two new lifts were built during their ownership and night skiing lights were installed. In 1991, the City of Ashland purchased the ski resort through a community fundraising campaign and a grant from the Oregon Economic Development Fund. The slogan of the community fundraising campaign was "Save Mount Ashland."