Alexei Shulgin and Heath Bunting have played with the structure of advertisement portals by establishing lists of keywords unlikely to be searched for but nonetheless existing on the web as URLs or metadata components: they use this relational data to enmesh paths of navigation in order to create new readable texts . The user is not exploring one art website that has its own meaning and aesthetic significance within itself, but rather they are exposed to the entire network as a collection of socioeconomic forces and political stances that are not always visible.