Other examples of applied memetic engineering are present but not exclusive to the marketing and advertising industries. The question is whether these individuals can be truly considered memetic engineers. Marketing and advertising professionals create memes on an ongoing basis; however, this alone doesn't necessarily qualify them as being memetic engineers. Few if any actually fall into this category. This is possibly due to a lack of understanding of the various memes that have taken root in their target audience minds. According to the definition, industrial designers, musicians, artists, athletes, and other entertainers would more likely better serve this definition. This is because of their ability to create products, phrases and ideas that disseminate the population triggering a response within the brain causing a cultural phenomena.