On an organic basis, SNC's revenue nearly doubled between 1995 and 1996 to $82.8 million. Medical Marketing Detailing itself had revenue of about $35 million in its fiscal year ended in October. American List's revenues in 1996 were about $19 million. The cost of those two acquisitions was just over $200 million. Prior to the IPO, Ventiv Health was hived off and distributed to the existing SNC shareholders. Circle.com, the online activities of SNC, was listed separately as a tracking stock.