For the first time in ten years, KOIN finished in first position in the 11 p.m. news in the May 2008 NSI sweeps. "KOIN News 6 at 11"—unlike a year earlier when it lost over 20 percent of its CBS lead-in share—held its prime time share throughout its 11 p.m. newscast in the May 2008 NSI sweeps. In January 2008, KOIN's then-owners, New Vision Television, fired news director Jeff Alan and replaced him with Lynn Heider. Afterwards, KOIN dropped its slogan "Bringing News Home" as Jeff Alan had trademarked it under his name in 2000 before he worked at KOIN.