During the 2003 SARS epidemic, the government relied heavily on the media to emphasise the importance of personal hygiene, and also to educate the general public on the symptoms of SARS, in which a Singlish rap video featuring Gurmit Singh as Phua Chu Kang was used as the main medium. Similarly in 2014, the Pioneer Generation Package (for senior citizens above 65 years of age in 2014 who obtained Singapore citizenship on or before 31 December 1986) made use of Chinese varieties commonly spoken in Singapore such as Hokkien, Cantonese and Teochew, and also Singlish in order to make the policies more relatable, and at the same time raise awareness about the benefits that this new scheme provides for them.