"Vivah" is the fourth film to feature Shahid Kapoor opposite Amrita Rao. The film was released on 10 November 2006, and became one of the biggest commercial successes of the year, grossing more than worldwide. Critical reception was mixed; some reviewers found it dramatically lacking and bloated, but it also has been credited for triggering changes to the way marriage is depicted on film. It became an unexpected success, as well as Kapoor and Rao's biggest commercial success at that point.