Rudd's replacement was 1984 Winston Cup champion Terry Labonte. The car received sponsorship from Kellogg's and their Corn flakes brand. Labonte won three races each in 1994 and 1995, and defeated teammate Jeff Gordon for the 1996 Winston Cup championship by 37 points. Labonte won one race each of the next three seasons. The 2000 season was a very difficult year for the team as two long streaks that defined Labonte's career came to an end. In the Pepsi 400, Labonte crashed his car and broke his leg. After an accident at New Hampshire damaged his inner ear, Labonte was not capable of driving, and he ended up missing two races, bringing his streak of most consecutive races to an abrupt end. Todd Bodine and Ron Hornaday, Jr. subbed for Labonte. His six-year winning streak was also broken as he failed to visit victory lane that year.