Despite recent economic challenges, the city continues to serve as the headquarters of Pyrotecnico Fireworks, the winner of the 2008 Gold Jupiter, awarded at the world's most prestigious fireworks venue: LaRonde in Montreal, Canada. The company was started by Constantino Vitale in Italy in 1889, who immigrated to New Castle in the 1920s, continuing his business there. Five generations of the Vitale family have transformed the company. In the 1990s the company's name was changed to Pyrotecnico and has grown to be a world leader in the industry. Also located in New Castle is Zambelli Fireworks, which was founded in New Castle. Zambelli Fireworks is one of the world's leading fireworks and pyrotechnics companies. These fireworks companies have been featured in venues such as presidential celebrations and Super Bowls. Pyrotecnico and Zambelli Fireworks have changed the face of the fireworks industry. This has gained the city the nickname of "Fireworks Capital of America". New Castle has recently opened Zambelli Plaza near the Cascade Center in 2007 in honor of the Zambelli family's accomplishments.