Another major issue tackled by the paper in the 1990s was the ten-year exclusivity deal reached in 1995 between Coca-Cola, UBC, and the AMS allowing only Coca-Cola soft drinks to be sold on campus. "The Ubyssey" fought to force details of the confidential deal to be made public through a freedom of information request which was denied on the basis that it would harm the university's financial interests. "The Ubyssey" filed a lawsuit and the case eventually reached the Supreme Court of British Columbia which overturned the initial decision, with the deal finally being made public in May 2001. In 2011, the student fee funding "The Ubyssey" was increased by referendum to $6 per student with an annual increase tied to inflation. The paper's reporting on a chant condoning non-consensual sex during Commerce Undergraduate Society (CUS) orientation activities in September 2013 led to the resignation of CUS executives, an investigation by UBC, and helped publicize similar incidents at other universities.