Daytime television was consumed with several game shows, airing alongside soap operas during the mornings and afternoons. During the early years of the decade, "The Hollywood Squares" (NBC) was the most popular, winning numerous Emmy awards. Hosted by masterly emcee Peter Marshall, nine celebrities in a large tic-tac-toe board — among them, archetypical center square Paul Lynde — responded to miscellaneous questions. Contestants must state whether they "agree" or "disagree" with the answers and if they are correct, their "X"/"O" symbol lights up in the celeb's box. The first to get three in a row or a five-square win succeeds and wins money. Bluffs and zingers made this the essential show to watch on afternoons. In the mid-1970s "Match Game" (CBS) was the most popular game show (it was #1 among them from 1973 to 1977), in a time when there were many of them. Players must match the answers of panelists like Brett Somers and Charles Nelson Reilly.