If the Toymaker loses a game, his world is destroyed (although he is powerful enough to rebuild it). If a contestant loses, he is added to the game as a toy, and if he wins, he is destroyed with the world. Either way, the contestant cannot win; the reward for both failure and success is the same: eternal existence at the Toymaker's side. The Toymaker is manipulative and can turn people, as the First Doctor comments, "into his playthings". As he demonstrates, he is a being of great power, judging from how he effortlessly makes the Doctor invisible and, for a while, mute.