In 2016, MTA updated the campaign, renaming it "New Yorkers Keep New York Safe." As before, the campaign features public service announcements in advertisement spaces. However, this new campaign now features the pictures, names, and quotes of New Yorkers who called to report suspicious people or things on the MTA's system. The rebooted campaign also shows 15- to 30-second videos of these New Yorkers who speak about their experiences. The two-year "New Yorkers Keep New York Safe" campaign received $2 million of funding from the DHS. The MTA still owns the trademark for "If you see something, say something."