Sui designed her dolly-head mannequins that populated her store together with New York gallerist Ralph Pucci. The mannequins were based on the measurements of actress Michele Hicks and would later form the inspiration for what would become Dolly Girl. The dolly heads became icons of Sui's fashion style and were given further recognition in 2003 when the designer released a perfume called Dolly Girl. This perfume was later expanded to an entire fragrance collection with multiple Dolly Girl Collection releases since its first appearance. In 2008, Dolly Girl by Anna Sui was formally launched in Japan in partnership with Isetan and Onward Kashiyama to further develop and produce the concept. Sui collaborated with art director Michael Economy on the line's branding elements.