The channel launched initially as a constant, commercial-free music videos, once the original MTV had started to change its direction to reality television and serial documentaries. As with its parent network, MTV2's focus on music programming would gradually be downplayed during the 2000s. Since 2011, MTV2 has been targeting young adult men with original and acquired lifestyle and reality programming, reruns of male-targeting shows from MTV, acquired sitcoms and movies, and a daily block of Hip hop and Rock genre videos in the early mornings. Due to Viacom's 2017 restructuring plan, MTV2's original programs were moved over to the flagship MTV network, while the former network would drop its music video blocks in November of that year.