In October 2009, the NFB launched an iPhone application that was downloaded more than 170,000 times and led to more than 500,000 film views in the first four months. In January 2010, the NFB added high-definition and 3D films to the over 1400 productions available for viewing online. The NFB introduced a free iPad application in July 2010, followed by its first app for the Android platform in March 2011. When the BlackBerry PlayBook launched on April 19, 2011, it included a pre-loaded app offering access to 1,500 NFB titles. In January 2013, it was announced that the NFB film app would be available for the BlackBerry 10, via the BlackBerry World app store.