In the article "I want to tell you about the West", published in Komsomolskaya Pravda (1990), Zinoviev spoke with contempt of the "brave men" who "spit on everything Soviet", but distanced themselves from the defenders of Soviet history; he criticized the idealization of the image of the West, arguing that Western notions of market, democracy, multi-party system are inadequate to Soviet conditions and even destructive. In a response to the polemical article by Mark Zakharov entitled "Come back, mate!", the author sarcastically suggested that Zinoviev leave the world of "moneybags and exploiters" and return from the "wicked West" in the Soviet Union. The article outlined the themes of the numerous speeches of Zinoviev in the 1990s, mainly in the opposition press of the Yeltsin regime in the Russian press, as well as his critical analysis of the modern West and globalization processes in the books West, Global Human Rights and On the Road to Super-Society.