One of the most infamous users of limited animation was Cambria Studios, which invented and patented a process known as Syncro-Vox, implementing it beginning in 1960. While the process resulted in an extremely economical, quick and inexpensive product (thus making it ideal for television), it had a fatal flaw that prevented it from being taken seriously: the process involved inserting the moving lips of the voice actor over a still frame of a character's mouth. The result was that Cambria's cartoons ("Clutch Cargo", "Space Angel" and "Captain Fathom") contained hardly any animation at all, and were effectively pictures (albeit well-drawn ones that were of greater detail than other producers') with words. Cambria switched to a more mainstream limited animation process with "The New Three Stooges" in 1965, but went out of business shortly afterward.