Fletcher became Hibs' main striker during the 2007–08 season. He scored his first professional hat-trick in a 4–2 win over Gretna and won the Scottish Football Writers' Young Player of the Year Award. Fletcher was touted for a move to Real Madrid due to Madrid's scouts watching him. In November 2008 it was reported that Manchester City was interested in signing Fletcher and the "Daily Record" reported on 1 January 2009 that Middlesbrough were "preparing" a £2.5 million offer. Towards the end of the January transfer window, Hibs rejected an approach from Celtic. Fletcher then publicly pleaded for Hibs to agree a deal with Celtic, arguing "for the development of my career it is time to move to a bigger club", but Hibs refused to sell him. Fletcher finished the season by being voted the Scottish Football Writers Young Player of the Season again.