Pittsburgh advanced to their first Super Bowl and was playing for a league championship for the first time in team history. Their 73-year-old owner Art Rooney founded the Steelers as a 1933 NFL expansion team, but suffered through losing seasons for most of its 42-year history and had never made it to an NFL championship game or a Super Bowl. But in 1969, Rooney hired Chuck Noll to be the team's head coach and its fortunes started to turn following a disastrous 1–13 first year under the future Hall of Fame coach.