In June 1850, the celebrated circus owner and performer, Pablo Fanque (a black man, later immortalised in The Beatles song "Being for the Benefit of Mr. Kite!" written entirely from his circus advertisement) announced that the sponsor of the events at the gardens "has the honor to inform the Nobility, Gentry, and the Public that he has entered into an arrangement with Mr. Pablo Fanque for three Grand Equestrian Day fetes, which will take place on the 10th, 12th, and 14th of June in an immense Pavilion which will be erected for the purpose." The same advertisements announced performances by R. W. Pelham, the American minstrel.