Over the ensuing several years, eMedicine.com and eMedicineHealth.com became widely trafficked and revenues increased markedly. In 2005, eMedicine entered into discussions for acquisition. The board of directors at the time of sale, consisting of Jonathan Adler, Jeffrey Berezin, Craig Burson, Lilian Shackelford Murray and Michael P. Tierney, unanimously recommended approval for sale of the company to WebMD. The sale was completed in January 2006 and the content is available via WebMD's Medscape site and has since been renamed the Medscape Reference.