In 1961, the company began using a hot pink color for its branding and used a logo showing a stylized coffee cup with the company's name rendered on one line as a circle, evoking a donut dunking into the cup. In 1980, bright orange was added to the hot pink. As of 2014, the current logo is a variation of the logo that has been in use since about 1980: an all-capitals rendering of the words "Dunkin' Donuts" ("Dunkin'" in orange; "Donuts" in pink) in a thick, Frankfurter typeface with a coffee cup outlined in brown with a "DD" monogram.