In 1824, Chevreul was named director of the dye works at the Gobelins Manufactory in Paris, in response to complaints about technical inadequacies. He found that some dyes were indeed deficient, but that the oft-criticized black dye was first-rate. Yet fabrics dyed with this black were perceived as weak and reddish when surrounded by deep blues and/or purples. Chevreul called this effect simultaneous contrast, defining it as the tendency for a color to appear to shift toward the complementary of its neighbor, both in terms of hue and darkness.