The term "naco" is generally used to describe people, behaviors or aesthetic choices seen as unrefined or unsophisticated, often in a comic way. As a person, the "naco" may display a general lack of refinement by adopting a "gangster mentality", unrefined verbal expressions or slang, peculiar accents, lack of social manners, or comically bad taste. The word likely originated as a contraction of ""totonaco"" referring to the members of the Totonac people, which is sometimes used as a disparaging term for indigenous people in general.