In the early 2000s Drs. Plantz and Lorenzo also spearheaded an alliance with the University of Nebraska Medical Center to accredit eMedicine content for physician, nursing, and pharmacy continuing education. eMedicine also obtained accreditation for optometry and to a lesser extent physical therapy continuing education accreditation. These continuing education accreditations increased eMedicine's visibility and credibility in the healthcare industry and also enhanced revenue generation. eMedicine was also the recipient of dozens of healthcare professional, healthcare consumer, and internet quality awards during this time.