Much of Hicks's routine involved direct attacks on mainstream society, religion, politics, and consumerism. Asked in a BBC interview why he cannot do a routine that appeals "to everyone", he said that such an act was impossible. He responded by repeating a comment that an audience member once made to him, "We don't come to comedy to think!", to which he replied, "Gee, where do you go to think? I'll meet you there!" When asked whether there was a "half way" point between audience expectations and his own, he said: "but my way "is" half-way between, I mean, this is a night-club, and, you know, these are adults, and what do you expect?"