Mark Flanagan, the station's Managing Director, left Chrysalis in 2005 to set up a political consultancy company, and was replaced by David Lloyd. Some claimed he held no previous experience in the talk and chat radio genre, which overlooked the almost two years he spent with the Century FM brand in its Border TV ownership days where the station was a 50/50 music/talk service. He also introduced a podcasting service called LBC Plus, and a number of premium-rate promotional opportunities to replace falling advertising revenues experienced by the radio sector.