Ford launched the EcoSport in Europe during 2014, with a limited first batch of 500 units arriving in the first quarter of the year. The announcement was made in September 2013, at the IFA exhibition in Berlin, and the first limited edition versions could be ordered on a dedicated website. After disappointing sales figures in Europe in 2014, during which the EcoSport only sold 11,000 units against over 100,000 for each of its main competitors, the car was revised in 2015, to make it more suitable to European tastes. In March 2016, it was announced that the Ford EcoSport would be built in Romania, at Craiova plant starting from the autumn of 2017, moving production for the European market from the current plant in Chennai, India. This happened on the background of the growing market for the SUV segment in Europe, and would bring an investment of € 200 million to the factory.