Fett is one of the top five best-selling "Star Wars" action figures, and Boba Fett-related products are "among the most expensive" "Star Wars" merchandise. Fett was the first new mail-away action figure created for "The Empire Strikes Back"; although advertised as having a rocket-firing backpack, safety concerns led Kenner to sell his rocket attached. Gray called the early toy "a rare and precious commodity", and one of the rocket-firing prototypes sold at auction for $16,000 in 2003. In 2018 and 2019, two of the prototypes were sold at auction, for £69,000 ($USD92,000) and £90,000 ($USD120,000), respectively—each setting the world record for the highest auction price of a "Star Wars" toy at that time. A fully painted figure with a rare variant on the firing mechanism is planned to be auctioned and estimated to be worth $200,000.