KRBE disc jockeys included Kenny Miles hosting "Miles in the Morning", Matt "The Man the Mighty" Quinn, Roger W.W.W. Garrett, Dwight "Shotgun" Cook, The Original Rock 'n' Roll Wizard Ron Haney, and Tom "Rivers" Yarbrough. During this period, KRBE became the first Top 40 FM station in a large radio market to beat the dominant AM Top 40 station, topping the legendary 610 KILT in the Arbitron ratings. In 1975, KRBE moved from Kirby Lane to showcase state-of-the-art studios in the Caldwell Banker Building overlooking Interstate 610 at Westheimer Road across from The Galleria. Around this time, KRBE was purchased by Lake Huron Broadcasting.