The "Mercury News" benefited from its status as the major daily newspaper in Silicon Valley during the dot-com bubble. It led the news industry in business coverage of the valley's high tech industry, attracting readers from around the world. "Time" called the "Mercury News" the most technologically-savvy newspaper in the country. The tech industry's growth fueled growth in the paper's classified advertising, particularly for employment listings. For 20 years, the "Mercury News" was one of the country's top newspapers in the amount of advertising it ran.