Due to the increasing popularity of the film, in 1997, TNT began airing a 24-hour marathon dubbed "24 Hours of "A Christmas Story"," consisting of the film shown twelve consecutive times beginning at 8 p.m. on Christmas Eve and ending at 8 p.m. on Christmas Day. This was in addition to various other airings earlier in the month of December. In 2004, after TNT switched to a predominantly drama format, sister network TBS, under its comedy-based "Very Funny" moniker, took over the marathon. Clark stated that, in 2002, an estimated 38.4 million people tuned into the marathon at one point or another, nearly one sixth of the country. TBS reported 45.4 million viewers in 2005, and 45.5 million in 2006. In 2007, new all-time ratings records were set, with the highest single showing (8 p.m. Christmas Eve) drawing 4.4 million viewers. Viewership increased again in 2008, with 8 p.m. Christmas Eve drawing 4.5 million viewers, and 10 p.m. drawing 4.3 million, and 54.4 million total. As of 2009, the film had been shown 250 times on the Turner family of networks.