Kamakawiwoʻole's recording of "Over the Rainbow/What a Wonderful World" gained notice in 1999 when an excerpt was used in the TV commercials for eToys.com (later part of Toys "R" Us). The full song was featured in the movies "K-Pax", "Meet Joe Black", "Finding Forrester", "Son of the Mask", "50 First Dates", "Fred Claus", "Letters to Santa" and "IMAX: Hubble 3D". It was also featured in TV series "ER", "Scrubs", "Cold Case", "Glee", "South Pacific", "Lost", "Storm Chasers", the UK original version of "Life on Mars", and in "Modern Family", among others.