Zinoviev's ethics has the following features: simplicity and unconditionality (Kant and Albert Schweitzer), despite the fragility, weakness and complexity of its implementation; Responsibility (Antoine de Saint-Exupéry), ethics are based on responsible individual judgment. A person faces a choice: to participate in the egoistic struggle for social benefits or to evade it, but remain in society. Personal decision in specific situations voluntarily limits the laws of sociality and, therefore, is truly moral or ethical. Should a man be conformist? Should he risk going against the tide? If so, in the name of what? What will happen to him if he violates social laws? An ethical act in itself is not moral or immoral, it is necessary to be guided by its own values and values, and not by general ideas. Man is the criterion for the determination of good and evil, which does not mean the absence of commandments or models. On the contrary, there are many different rules and regulations, following which a person from a social individual becomes a person, using the ethical experience of humanity. The main rule – the rejection of actions aimed at own benefit, if it harms another.