Coupled with the sexual revolution was a new wave of feminism, as the relaxation of traditional views heightened women's awareness of what they might be able to change. Competition in the job market led many to demand equal pay for equal work and government-funded daycare services. Some groups, such as the National Organization for Women (NOW) equated women's rights with civil rights and copied the tactics of black activists, demanding an Equal Rights Amendment, changes to the divorce laws making them more favorable to women, and the legalization of abortion. "The personal is political" became the motto for the second wave of feminism. But the feminist movement splintered, because some became radicalized and thought that groups such as NOW were not enough. Such radical feminists believed that people should start using gender-neutral language, marriage should be abolished, and that the traditional family unit was "a decadent, energy-absorbing, destructive, wasteful institution," rejected heterosexuality as a matter of principle, and attacked "not just capitalism, but men." At the other extreme, staunch social conservatives launched a major backlash. For example, by starting anti-abortion movements after the Supreme Court of the United States declared abortion constitutional in "Roe v. Wade" (1973). Yet despite their best efforts, mainstream American society changed. Many women entered the workforce, taking a variety of jobs and thus altered the balance of power between the sexes.