John (also known as Jack) O'Brien was the first European to settle in Tuvalu, he became a trader on Funafuti in the 1850s. He married Salai, the daughter of the paramount chief of Funafuti. The Sydney firms of Robert Towns and Company, J. C. Malcolm and Company, and Macdonald, Smith and Company, pioneered the coconut-oil trade in Tuvalu. The German firm of J.C. Godeffroy und Sohn of Hamburg established operations in Apia, Samoa. In 1865 a trading captain acting on behalf of J.C. Godeffroy und Sohn obtained a 25-year lease to the eastern islet of Niuoko of Nukulaelae atoll.