In the mid-1970s, KRBE took on the moniker of "Bump & Boogie", and developed a "Rock 40" format, with some dance-oriented tunes included. The studios were located on Westpark above the ACCA recording studios. At this time, it was owned by a movie theater company, the General Cinema Corporation. Bob Fauser, who had been Sales Manager at WNBC in New York City became the General Manager. Clay Gish became the program director in 1974, and launched a legendary run that lasted until 1980. Mike Krehel became the Chief Engineer during that time and gave KRBE its "Flame Thrower" signature sound.