Fisher and his associates chose a name for the road, naming it after one of Fisher's heroes, Abraham Lincoln. At first they had to consider other names, such as "The Coast-to-Coast Rock Highway" or "The Ocean-to-Ocean Highway," because the Lincoln Highway name had been reserved earlier by a group of Easterners who were seeking support to build their Lincoln Highway from Washington to Gettysburg on federal funds. When Congress turned down their proposed appropriation, the project collapsed, and Fisher's preferred name became readily available.