For its entire existence, WLUC has held the number-one spot in local Nielsen ratings by a wide margin. Its news has won awards including two Certificates of Merit from the Good News Awards in 2012. WLUC has a much larger news department than either of its competitors; ABC affiliate WBUP has only been airing newscasts continuously since 2004 (an earlier attempt was abandoned due to low ratings and budget cuts), and CBS affiliate WJMN-TV did not offer coverage of its home territory until April 21, 2014. Prior to that date, WJMN did not employ any news personnel in the state of Michigan. WJMN did air brief Upper Peninsula-specific news and weather updates produced at WFRV's facilities in Green Bay.