On March 13, 2013, it was confirmed that a "Veronica Mars" film would finally be coming to fruition. Bell and series creator Rob Thomas launched a fundraising campaign to produce the film through Kickstarter and attained the $2 million goal in less than ten hours. The main cast members of the series all reprised their roles in the feature film. Production of the film took place during summer 2013, and it was released theatrically and on video-on-demand on March 14, 2014.