Two family teams, each consisting of five members, are asked to guess the results of surveys in which 100 people would be asked open-ended questions (e.g. "we asked 100 people to name something associated with the country Wales" or "we asked 100 people to name a breed of dog"). Although rarely acknowledged in the programme, the 100 people surveyed are invariably audience members who have volunteered before the show or the families themselves who would be asked questions for the next series.