LINE Corporation was established in September 2000 as NHN Japan, and is nowadays regarded as the global subsidiary of Naver Corporation. The firm manages various services centering on its core product, the LINE Messenger, which is a free communication service available on both mobile and PC devices. Functions such as unique emoticons, stickers, and emojis contribute to its popularity as it has gathered 220 million monthly active users (MAU) in 230 countries since its launch in 2011. In 2016, the firm was double listed on NYSE and TSE.