In early 2005, Rogers Media and CTVglobemedia jointly acquired broadcast rights to the Vancouver 2010 Winter Olympics, as well as the London 2012 Summer Olympics. This was considered a serious coup, as the Canadian Broadcasting Corporation (CBC) had consistently won Olympic broadcast rights from the 1996 Summer Olympics through to the 2008 Summer Olympics. CTV and V were the primary broadcasters; Sportsnet, TSN and RDS provided supplementary coverage. Rogers announced in 2011 that it would not bid with CTVglobemedia's predecessor Bell Media for the rights to the 2014 and 2016 games, citing scheduling and financial issues.