Hicks is mentioned in the 1999 British film "Human Traffic". In the movie, the young and hip club-going protagonist, "Jip" praises Hicks as an alternative thinker, and explains that he needs to get a regular infusion of Hicks's insights. Before leaving his house to start on the movie's main adventure, Jip states: "...first a daily injection of the late prophet Bill Hicks... just to remind me not to take life too seriously." He then watches a clip of one of Hicks's rants about drugs, and how they had never affected him badly.