WRFL is operated at all times by volunteer deejays, consisting largely of University of Kentucky students and also of some Lexington community members. A large portion of its programming is left up to the deejays, who plan their own shows in either a general or genre-specific format. Music played on WRFL is strictly "alternative," here defined as material which cannot be heard on other radio stations or through traditional, commercial outlets. This requirement is not only part of the station's culture and character, but is also mandated by the station's educational U.S. Federal Communications Commission license.