Qatar has little known cinema history. The Qatar Cinema Company was founded in 1970, which built a number of movie theaters showing foreign films. There has been little development of the Qatari film industry, though that may be set to change since the founding of the Doha Film Institute in 2010, which aims to bring together all of the country's film making initiatives and projects. Qatar also hosted an annual Doha Tribeca Film Festival launched in 2009 but was discontinued in 2012. Doha Film Institute was created by Sheikha Al-Mayassa bint Hamad bin Khalifa Al-Thani's initiative in 2010 to primarily foster a film culture and industry for Qatar's 2030 vision of a knowledge based economy but also to alternatively enhance the region's film industry. It does so primarily through grants, workshops, labs and development activities which aims at the local Qatari talent's development but is also open to regional MENA talent. For its first initiatives, Doha Film Institute partnered with the Tribeca Enterprise to launch the Doha Tribeca Film Festival which aimed to foster a grass root film industry but was ended after four years to make way to other initiatives such as the annual Qumra (five editions) and the Ajyal Film Festival (seven editions). The Doha Film Institute's new trajectory with its new initiatives is to focus its efforts fostering interest from an early in the local community, thus the children based judging for the Ajyal Film Festival. It is also to strengthen the making and appeal of its annually granted projects through the Qumra projects.