Where's Herb? was an advertising campaign for the sandwich from 1985–1986 designed by J. Walter Thompson. The television commercials featured a fictional character named Herb, who was described as a nerd who had never eaten a Burger King burger in his life. They called on fans to visit their local Burger King in the hope of finding Herb and winning a prize. The campaign also included an "I'm not Herb" promotion, in which customers could get a discounted Whopper by including the phrase in their order. At first, people were confused because they did not know what Herb looked like. The promotion was poorly received by both franchises and the public, and its failure prompted Burger King to drop JWT in 1987.