Spears felt inspired to create a show with a hotel theme which she later mixed with the concept of an onyx stone. The stage, inspired by Broadway musicals, was less elaborate than her previous tours. The setlist was composed mostly by songs from "In the Zone" as well as some of her past songs reworked with different elements of jazz, blues and Latin percussion. Tour promoter Clear Channel Entertainment marketed the tour to a more adult audience than her previous shows, while sponsor MTV promoted the tour heavily on TV shows and the network's website.