The third album, "Eat Me in St. Louis" was recorded in early 1989 at Musicland Studios in Munich, Germany, produced by Reinhold Mack (best known for work with Queen and The Rolling Stones). The album featured a harder-edged, more guitar-orientated sound than before, with shorter, punchier songs and the direct progressive rock influences cut back. In contemporary interviews, Dunnery claimed to have become dissatisfied with the more technical and virtuosic side of It Bites' music as demonstrated on the previous album – "That was very important to us at the time. We wanted to say to people, Look, but aren't we very clever? I can't be bothered now to write all them long sections, I just wanna see some good songs... Instead of flying around at 9,000 miles an hour, I've been playing tunes that people can remember." However, the band also chose to commission the artwork for "Eat Me in St. Louis" and its early single releases from the progressive rock sleeve artist Roger Dean, in what Dunnery admitted was a calculated attempt to play on their own "progressive rock" reputation and to "annoy people."