In 2016, the Cub Scouts celebrated their 100th anniversary with a launch event at ZSL London Zoo, adventure camps throughout the UK to encourage Cubs to try new adventurous activities including CubJam, locally organised thanks events to thank those who have been involved with Cub Scouts in the past and culminated with a Promise Party on the 16th December 2016 at 19:16 to commemorate the official registration date of the section. The theme was 'The Wildest Birthday Ever!' and included a special yellow necker design with nature patterns and a badge designed by Amber Pheasant, a Cub Scout from Nottingham. Other events included an event in the Houses of Parliament on 13 December 2016 and a visit to a pack in Kings Lynn by Catherine, Duchess of Cambridge on 14 December 2016.