"Gentlemen's Quarterly" was re-branded as "GQ" in 1967. The rate of publication was increased from quarterly to monthly in 1970. In 1979 Condé Nast bought the publication, and editor Art Cooper changed the course of the magazine, introducing articles beyond fashion and establishing "GQ" as a general men's magazine in competition with "Esquire". Subsequently, international editions were launched as regional adaptations of the U.S. editorial formula. Jim Nelson was named editor-in-chief of "GQ" in February 2003; during his tenure, he worked as both a writer and an editor of several National Magazine Award-nominated pieces, and the magazine became more oriented towards younger readers and those who prefer a more casual style.