After four years of mediocre success, CBS tried broadcasting the show a half-hour later beginning on September 4, 1972, as part of a major overhaul of its daytime line-up. This time, the show managed to run about even with ABC's "One Life to Live". CBS eventually decided to put in stronger competition at the 3:30 pm (2:30 Central) slot, and returned the show to its mid-1960s 4:00 pm time on March 26, 1973. Although "The Secret Storm" faced reruns on ABC and the serial "Somerset" on NBC when it returned to 4:00 pm, its audience share and ratings failed to keep it afloat in an increasingly cost-competitive network daytime scene.