Since its construction and prior to the construction of the new Bullring, advertisements were displayed on the top of the building. In the 1960s and 1970s these advertisements were for the property company MEPC plc (top) and Double Diamond beer (bottom) while in the 1980s and 1990s the Rotunda displayed signs for Coca-Cola. During construction of the new Bullring, advertisements on the top of the building advertised the new development. The building also previously had a digital clock showing the time from the top floors. In August 2000, it received Grade II listed building status.