The organization created the International Near East Association, which then dedicated Sunday, December 2, 1923, as an International Sunday of the Golden Rule. The "Golden Rule Sunday" as it became known, encouraged people to eat something simple—namely staple menus typically served in orphanages—and offer the money they saved as a donation to the orphans of the Armenian Genocide. The Sunday of the Golden Rule was celebrated in many parts of Europe, Australia, and America. President Calvin Coolidge urged the American people to express a spirit of sacrifice and generosity on December 2, 1923 as part of the larger philanthropic effort.