The following season saw prolonged contract negotiations between Keane and Manchester United, with Keane turning down an initial £2 million-a-year offer amid rumors of a move to Italy. His higher demands were eventually met midway through the 1999–2000 season, committing him to United until 2004. Keane was angered when club officials explained an increase in season ticket prices was a result of his improved contract and asked for an apology from the club. Days after the contract was signed, Keane celebrated by scoring the winning goal against Valencia in the Champions League, although United's defence of the Champions League was ended by Real Madrid in the quarter-finals, partly due to an unfortunate Keane own goal in the second leg. He was voted PFA Players' Player of the Year and FWA Footballer of the Year at the end of the season after leading United to their sixth Premier League title in eight years.