Paul's innovative marketing techniques showed outstanding results. In 1975 despite finishing 18 ½ games out of first place the Diablos drew 162,395 fans, more than every other Class AA team and 16 of the 24 Triple-A teams. Paul was named Sporting News' Class Double A Executive of the Year in 1974 and 1975. in 1976 the Diablos came in third and attendance increased to 181,747, outdrawing all but 6 teams in the minor leagues, and were awarded the MacPhail Trophy, which is given to the outstanding organization in all minor league baseball. In 1977 the Diablos finished in first place and drew 217,345 fans which outpaced all but 4 Triple-A teams and Paul was once again recognized as Sporting News' Class Double A Executive of the Year for a third time.