Much of the English Willow cricket bat market consists of bats which are actually made in India from imported English willow blanks. It would be virtually impossible to detect "counterfeit" English willow bats made from Kashmir willow. The marketing of English willow bats is therefore a trust exercise between the buyer and the brand, that the brand has not inflated their supply of "English willow" bats by sourcing blanks from India as well as England. This risk of substitution is a major hurdle for small brands looking to get bats manufactured in India. Resources are needed to ensure the integrity and custody of the English willow at all stages of production.