The success of Tin Toy gained attention from Disney CEO Michael Eisner and Walt Disney Studios chairman Jeffrey Katzenberg, who approached Pixar to produce a computer-animated film. In the early 1990s, Pixar began to make arrangements with Disney to produce the first computer-animated film. The project went through, but considering the abrupt transition from shorts to feature a few minutes to an hour and a half, Pixar set out to create a special half-hour to see if they could manage a production that was similar to that of an actual film. Driven by the victory at the Oscars that year, a sequel to "Tin Toy" called "A Tin Toy Christmas," was originally planned as a half-hour-long television special to be used to convince film studios that Pixar was capable of producing a feature film. This idea was brought to the table at the initial talks with Disney for "Toy Story". The basic idea was that Tinny was part of a set of toy players who are not successful and remain unsold for years. Separated from other components, Tinny ends up by mistake in a toy shop of our age where he meets several characters, including a soft pink bear named Lotso.