Todd McCarthy of "Variety" called the film "a superficial look at the '50s sex icon feels like it was researched via press clippings rather than attempting a fresh rethinking of its era and provocative subject". He added "Mary Harron's work here seems curiously uninvolved. There's no sense of any particular commitment to the leading character... [The result is a strangely placid, unchallenging picture with no blood in its veins... Gretchen Mol is splendid to behold in every stage of dress or undress, but Harron and co-scenarist Guinevere Turner offer no clues as to what might be going on inside the dark-haired beauty's head and heart... Mol's Bettie is compliant, almost always open to any request and never disagreeable. But her lack of spine and inner turmoil make her a central figure of limited interest, that rare dramatic heroine with no ambition or goal".