The episode opens with the Griffin family attending the local Airshow in Quahog, and are shown to be anxiously awaiting one of the pilots to crash. After a pilot successfully lands, Peter expresses his boredom, and states that he would rather be home watching "the tape from "The Ring"". In a flashback, Peter begins playing the film, after first being warned, with the 1987 film "Mannequin" appearing instead and having the same effect as the cursed tape. Deciding to stay at the airshow to watch their neighbor, Glenn Quagmire perform, he flies his plane through several billboards (specifically through the crotch of the women's images on the boards), including those for "Veronica Mars", "The Simple Life" and "On the Record w/ Greta Van Susteren" (which he can only do after "getting some help" from a "Jack Daniel's" Tennessee whiskey billboard.