Jeff Barnd, a former WBFF news anchor, also hosted and provided commentary for the Sinclair-distributed syndicated news program "American Crossroads". WBFF was featured in an episode during the third season of "The Simple Life". On that episode, Paris Hilton and Nicole Richie took control of the station's weekday morning newscast. The two read the weather forecast and messed with the teleprompter. Tony Harris, later a CNN anchor, was once WBFF's lead anchor (co-anchoring with Lisa Willis). In 2015 former WJZ-TV co-anchor Kai Jackson was named WBFF's Lead Anchor.