In 2015, a new website began publishing what it terms The Objective College Ranking. The ranking is based on objectively measurable data about US colleges from The National Center for Education Statistics - the weighting factors for different college metrics are given on the site for transparency. Refreshing the webpage changes the ranking, showing how sensitive any college ranking process is to the weighting given different factors. While this site is clearly satirical in nature, it makes a profound point regarding the ultimate subjectivity of all college ranking methods.