In 2009, Sui partnered with Target to produce a "Gossip Girl" inspired line combining Upper East Side style with a "downtown" edge called Anna Sui for Target. The limited edition collection was available for several weeks in September being sold in over 800 stores and online. A children's line known as "Anna Sui Mini" debuted in early 2009 in Japan and her Rock Me! fragrance launched later in the year. She further entered into a distribution agreement with Mondottica for eyewear distribution under the Anna Sui Eyewear brand and launched a collaboration collection with Bliss called Anna Sui for FitFlop.