Grace Hill Media, a marketing firm that targets religious Americans and was also used for marketing "Bruce Almighty", "The Da Vinci Code", and "The Passion of the Christ"; held exclusive screenings of the film in mid-June in fifty cities in the United States to reach religious moviegoers. Grace Hill provided free screenings to blogs in exchange for publicity on the blogs. The film and its subsequent home video release was marketed to Christians and their churches through a "kindness campaign" called Ark ALMIGHTY.