Catherine Evans Whitener's revitalization of the pre-Civil War-era craft of candlewicking gave rise to a cottage chenille bedspread industry. Homes along U.S. Highway 41 displayed brightly patterned homemade bedspreads on front yard clotheslines in hopes of luring tourists into a purchase. The stretch of highway passing through Whitfield County became known colloquially as "Peacock Alley" in reference to one of the most common patterns depicted on the bedspreads. The bedspread business boomed to a multimillion-dollar industry by the 1950s, and from this early origin, the carpet tufting industry grew in Dalton after Glenn Looper developed an adaptation that allowed the mechanism used to tuft yarn into muslin or cotton for bedspreads to tuft into jute, shifting the nation's carpet manufacturers from woven wool products in the northeast to tufted synthetic carpets in northwest Georgia. Today, carpet mills remain the region's major employers and economic drivers.