Thomas, Marvel's associate editor at the time, recalled in 2007 that Thongor had been the company's first choice when Marvel decided to published a licensed fantasy character, rather than the eventual hit Conan the Barbarian. Publisher Martin Goodman "authorized us to go after a character. I first went after Lin Carter's Thongor, who was a quasi-Conan with elements of John Carter of Mars, partly became editor-in-chief Stan Lee liked that "name" the most ... I soon got stalled by Lin Carter's agent on Thongor (he was hoping I'd offer more than the $150 per issue I was authorized to offer), and I got a sudden impulse to go after Conan".