While WHDH was never "all sports", it was easily Boston's top sports station during the 1950s through the end of the 1960s. It referred to itself "The Voice of Sports", a sub-branding of the station's overall imaging as "The Voice of the City". For 30 consecutive years, from 1946 to 1975, WHDH was the flagship station of the Boston Red Sox, featuring play-by-play announcers such as Jim Britt, Ford C. Frick Award-winning Curt Gowdy, Ken Coleman and Ned Martin. From 1946 to 1949, it also broadcast the Boston Braves, the city's National League baseball club (the Red Sox and Braves then only broadcast home games, thus the teams shared the same announcers and did not have schedule conflicts). After the Braves left WHDH for WNAC (the forerunner to WBIX and WRKO) in 1950, WHDH began broadcasting all Red Sox games, home and away.