These punitive regulations were accepted, and the contract was awarded in 1961 to Wales Television Limited, which was later changed to Wales (West and North) Television Limited, following objections from TWW who felt that the original name was intruding on their area, though WWN dropped the parenthesis at every possible opportunity. WWN was to use three VHF transmitters, at Preseli (covering the south west), Arfon (north west) and Moel-y-Parc in the north east. When the Preseli transmitter came online on 14 September 1962, so did WWN, making it the 17th and last of the original ITA franchises to launch. However, the delay in introducing the transmitters at Arfon and Moel-y-Parc, until later in 1963, destroyed the morale and the finances of WWN. Free programming from the ITV network, plus other support from its neighbours ABC, ATV and TWW just about kept the ship afloat, but Manchester's Granada Television decided to dispense with its productions in the Welsh language, and the loss of this valuable programming stream proved fatal to WWN.