In the mid 1960s Dohler came up with an idea for a magazine for filmmakers. It would feature illustrated step-by-step articles for amateur special effects filmmakers. Inspired by his underground comix friends, Dohler set off to publish the magazine on his own. "Cinemagic" featured articles by industry professionals and went on for 11 issues before being purchased by "Starlog" in 1979. "Cinemagic" inspired several young filmmakers who later went on to have successful careers in Hollywood, including J. J. Abrams, Tom Sullivan, Ernie Farino, Michael Trcic and Al Magliochetti.