This Is Not Art is a national festival of new media and arts held in Newcastle each year over the October long weekend. Since its humble beginnings in 1998, it has become one of the leading arts festivals in Australia dedicated to the work and ideas of communities not included in other major Australian arts festivals. The umbrella program includes the independent festivals Electrofringe, the National Young Writers' Festival, Critical Animals, Sound Summit, Crack Theatre Festival and other projects that vary from year to year.