Unveiled by Sega at June 1994's Consumer Electronics Show, the 32X was presented as a low-cost option for consumers looking to play 32-bit games. It was developed in response to the Atari Jaguar and concerns that the Saturn would not make it to market by the end of 1994. Though it was conceived as an entirely new console by Sega of Japan, at the suggestion of Sega of America executive Joe Miller and his team, it was converted into an add-on for the Genesis and made more powerful. The final design contained two 32-bit central processing units and a 3D graphics processor.