Coming so close to victory was a shock for the Labor Party, having entered the 1991 election merely hoping to hold what it had, and regain traditional Labor seats lost to Independents in 1988. The Coalition was overconfident that perceptions of good economic management would see it re-elected. It ran a presidential campaign that won the overall vote but resulted in the loss of key seats. The Coalition’s best results were in safe Liberal Party seats on Sydney’s North Shore, while Labor won the battle in marginal seats.