Similarly, Sarah Jessica Parker introduced her own clothing line, BITTEN, on June 7, 2007. The brand was originally leaked to the press during an early fashion show in March 2007. The Bitten name came from the phrase that one who becomes an actor has been "Bitten" by the acting bug. After an appearance on "The Oprah Winfrey Show", the brand launched in early June 2007, with roughly 400 pieces of clothing that was reported to grow to 500 or more by the fall. The line achieved significant commercial and critical success. Sarah Jessica Parker stated that growing up with her sister's hand-me-downs inspired her to do something so affordable, explaining "It’s a way of giving women without financial means access to good, simple, well-made clothes to feel proud of." The "Project Runway" reality television series, with Sarah Jessica Parker as guest judge, went on to design clothing which was sold exclusively at Steve & Barry's stores.