Framing all this was his career as a writer and editor. After moving to England, Pevsner had found that the study of architectural history had little status in academic circles, and the amount of information available, especially to travellers wanting to inform themselves about the architecture of a particular district, was limited. Invited by Allen Lane, founder of Penguin Books, for whom he had written his "Outline" and also edited the King Penguin series, to suggest ideas for future publications, he proposed a series of comprehensive county guides to rectify this shortcoming.