With building work neared completion, Colchester United announced the official name for the stadium would be the Colchester Community Stadium, but owing to a deal with building firm Weston Homes, the ground would initially be known as the Weston Homes Community Stadium. The ten-year sponsorship would be worth up to £2 million for the club and included shirt sponsorship for the 2008–09 season. Upon the expiry of the deal, JobServe won the naming rights for the stadium in a further ten-year sponsorship ahead of the 2018–19 season.