Even though the label name was briefly used in the early 1980s for records by Bananarama, the Mo-dettes, and Splodgenessabounds, Ames decided to focus on Decca (for classical music) and London Recordings (for pop music), with London run as his own 'semi-autonomous indie' from within the major. From this point Deram was used as a reissue imprint for other recordings in the Decca/London catalogue and was eventually sold to Universal/UMG as part of Decca Records (London went with Ames to WMG, who sold it to French indie Because Music in 2017)