Hicks's performance style was seen as a play on his audience's emotions. He expressed anger, disgust, and apathy while addressing the audience in a casual and personal manner, which he likened to merely conversing with his friends. He would invite his audiences to challenge authority and the existential nature of "accepted truth." One such message, which he often used in his shows, was delivered in the style of a news report (in order to draw attention to the negative slant news organizations give to any story about drugs):