After parting ways with Crispin Porter + Bogusky in 2011, the company hired the firm of McGarryBowen to handle its advertising. McGarry Bowen changed the direction of the advertisements so that they centered on the ingredients of the products instead of humor. One of the new advertisements produced by them featured the new California Whopper, made with guacamole, Swiss cheese and bacon. The new television spot had no words, only images of the ingredients for the sandwich being prepared and used to assemble the new sandwich accompanied by a pulsating soundtrack.