The company eventually changed its name from Air America Radio to Air America Media and lastly to just Air America, an effort to establish itself as a broadcaster on multiple media sources including television and the Internet, and one not merely relegated to radio. Always primarily a radio network, on January 21, 2010, Air America went off the air citing difficulties with the current economic environment. It filed for Chapter 7 bankruptcy and liquidated itself. Bennett Zier was the company's last CEO including through the bankruptcy and liquidation.