Iwan Serrurier's original 1917 concept for the Moviola was as a home movie projector to be sold to the general public. The name was derived from the name "Victrola" since Serrurier thought his invention would do for home movie viewing what the Victrola did for home music listening. However, since the machine cost $600 in 1920 (), very few sold. An editor at Douglas Fairbanks Studios suggested that Iwan should adapt the device for use by film editors. Serrurier did this and the Moviola as an editing device was born in 1924 with the first Moviola being sold to Douglas Fairbanks himself. Ninety-four years later, a framed copy of the original receipt still resides at Moviola, the company, in Hollywood.