In 1910, cotton was still important to the economy, and "Fortune" magazine ranked Valdosta as the richest city in America by per capita income. Soon after that, the boll weevil invaded the South, moving east through the states and killing much of the cotton crop in this area in 1917. Agriculture in this area turned to tobacco and pine timber. In January 1913, the South Georgia State Normal College opened in Valdosta on the edge of town. Over the course of the following century, it evolved into Valdosta State University. The school gradually became a regional center of higher education that has drawn many to the city.