The publication of Alfred Kroeber's textbook, "Anthropology," marked a turning point in American anthropology. After three decades of amassing material, Boasians felt a growing urge to generalize. This was most obvious in the 'Culture and Personality' studies carried out by younger Boasians such as Margaret Mead and Ruth Benedict. Influenced by psychoanalytic psychologists including Sigmund Freud and Carl Jung, these authors sought to understand the way that individual personalities were shaped by the wider cultural and social forces in which they grew up.