On May 31, 2005, The WB announced that the weekday afternoon Kids' WB block would be discontinued "at the request of the local affiliates," as it became financially unattractive due to the fact broadcast stations perceived that children's programming viewership on afternoon timeslots had gravitated more towards cable networks – these stations began to target more adult audiences with talk shows and sitcom reruns in the daytime. Kids' WB's weekday programming continued, but with redundant programming and theme weeks until December 30, 2005 (the block began to increasingly promote Cartoon Network, their afternoon Miguzi block, "Hi Hi Puffy AmiYumi", and the Kids' WB Saturday morning lineup during the transition). The weekday afternoon Kids' WB block aired for the last time on December 30, 2005, and was replaced on January 2, 2006, by "Daytime WB", a more adult-targeted general entertainment block featuring repeats of sitcoms and drama series formerly seen on the major networks. As a result, the Saturday morning Kids' WB lineup that remained was extended by one hour on January 7, 2006, running from 7:00 a.m. to Noon, no longer affected by time zone variances.