In 1999, José Bové, a local Larzac anti-globalisation activist demolished the Millau McDonald's as it was being built, in symbolic protest of the decision by the Court of the World Trade Organization to allow the United States to overtax the import of the local cheese called Roquefort, in retaliation for the European Union refusing the import of US hormone treated meat. It was also an opportunity to protest against the spread of fast food, Americanization, and the spread of 'Genetically Modified Organisms/crops' (GMO). The McDonald's was soon rebuilt, and Bové spent a few weeks in jail. He is now representative at the European Parliament.