The tradition started up again in 1988 in the 3rd (V) Battalion The Staffordshire Regiment. It was felt that the time-honoured tradition of having a mascot should continue. Consequently, a search was made to find a dog with a suitable pedigree and bearing to do justice to the Battalion and County. As an indication of the depth of feeling within the County for the mascot, the people of Burton presented the Battalion with Watchman III in 1988. He reached the rank of sergeant and served until his death in 1998. He was interred alongside his two predecessors. In 2006, special memorials were unveiled in the town for the three former mascots.