In late 1949, Wolfe joined the National Wrestling Alliance, making his stable of 30 women available to all promoters. At each show, he received a percentage of the gross, and his promotion of women grapplers earned him riches that resulted in extravagant living. On the road, he stood as a father figure to the women he trained and managed, but he also earned reputation as a womanizer. His marriage to Burke was not monogamous, as he enjoyed the companionship of women with whom he traveled.