In 1758, the King made him Colonel of the Royal Horse Guards and in 1766, as Lieutenant-General, he became Commander-in-Chief (a basically political appointment). His title was honoured by being used by a large number of pubs throughout Britain, although the reason is little known. As Colonel, he provided for his most capable soldiers such that when they could no longer be of service to the Regiment, he would give them financial support to start a pub, the sole condition being that the pub was to be named "The Marquis of Granby" after him. The towns of Granby, Quebec in Canada and Granby, Massachusetts and Granby, Connecticut in the United States as well as Granby Street in Norfolk, Virginia, USA were also named after him.