Germany was particularly interested in Cameroon's agricultural potential and entrusted large firms with the task of exploiting and exporting it. German Chancellor Otto von Bismarck defined the order of priorities as follows: "first the merchant, then the soldier". It was under the influence of a businessman Adolph Woermann, whose company set up a trading house in Douala, that Bismarck, initially skeptical about the interest of the colonial project, was convinced. Large German trading companies (Woermann, Jantzen & Thormählen) and concession companies (Südkamerun Gesellschaft, Nord-West Kamerun Gesellschaft) established themselves massively in the colony. Letting the big companies impose their order, the administration simply supported them, protected them and tried to eliminate indigenous rebellions.