In 1996, he released his sixth studio album, "Si El Norte Fuera El Sur". This was the first album in which Arjona ventured beyond the theme of love to explore nationalism and globalization, among other sociopolitical topics. Its four singles were "Si El Norte Fuera El Sur" (No. 9 on Latin Pop Songs), whose main theme is the relationship between the United States and Latin America, "Tu Reputación" (No. 18 on Latin Songs, No. 2 on Latin Pop Songs), "Me Enseñaste" (No. 18 on Latin Pop Songs), and "Ella y Él" (No. 24 on Latin Songs, No. 8 on Latin Pop Songs). Birchmeier awarded the album 4.5 stars stating "All in all, it's Arjona's third classic album in a row, each distinct from its predecessor." "Billboard" named it the Rock Album of the Year in 1997. "Si El Norte Fuera El Sur" received multiple Platinum certifications in the United States and Argentina.