The first DC Universe Classics exclusive figure was announced at the 2008 New York Comic Con: Lobo. He was sold at the Mattel booth at the 2008 San Diego Comic Con, though some very limited quantities were offered on Mattel's online store. His inclusion in the line had been in question for quite some time, as DC Comics did not feel as though he was a character they would want in a mass market toy line, due to his persona in the comics.