In 1951 the race was revived as "Paris-Côte d'Azur" by Jean Medecin, the mayor of Nice, who wanted to promote tourism to his fast-growing city and the entire Côte d'Azur. It was organized by weekly magazine "Route et Piste". The name "Paris–Nice" was restored in 1954. The event's status grew in the 1950s from an early-season preparation and training race to an event in its own right, spawning illustrious winners as Louison Bobet and Jacques Anquetil. In 1957 journalist Jean Leulliot, race director since 1951, bought the event with his company "Monde Six" and became Paris–Nice's new organizer.