Before the Civil War, theatres in New York City were primarily located along Broadway and the Bowery up to 14th Street, with those on Broadway appealing more to the middle and upper classes and the Bowery theatres attracting immigrant audiences, clerks and the working class. After the war, the development of the Ladies' Mile shopping district along Fifth and Sixth Avenues above 14th Street had the effect of pulling the playhouses uptown, so that a "Rialto" theatrical strip came about on Broadway between 14th and 23rd Streets, between Union Square and Madison Square.