The band claimed that "The Betrayed" is "by far the finest, darkest and most real album" of their career. Originally, Ian Watkins stated he wanted the new album to be "nastier" and "darker" than previous efforts, with more energy and vibe than before. In a blog post, guitarist Mike Lewis suggested that Ilan Rubin (who subsequently left the band to join Nine Inch Nails) was very much a large part of the writing/recording process. Following Rubin's departure, Luke Johnson of Beat Union was officially announced as the band's new drummer in August 2009. During this time, "Kerrang!" published a "world exclusive" article on Lostprophets, revealing the album's title, and its release date of January 2010. In a later interview with Kerrang in early 2009, Watkins stated that the record was "the most honest album" the band has ever done, and that overall the record was "a lot grittier and sleazier", while also stating that did not mean "it won't be catchy", but that it would not be done "in such a twee way". When speaking about what the record would sound like, Jamie Oliver stated that he felt it had "the bite that "Start Something" had, with the song-ability of "Liberation Transmission" but personality of "The Fake Sound of Progress"".