Cheryl has become a recognised and photographed style icon, being referred to as a "fashionista" by the press. During her television appearances, she wore "a string of fashion-forward outfits from Givenchy and Preen, to McQueen and Missoni." In both 2009 and 2010, she was named the best dressed woman by Glamour Magazine, after 14,000 votes from the magazine's readers were counted. She has been photographed for the covers of "British Vogue", "Elle" and "Harper's Bazaar". She has won "Glamour" Women of the Year Awards for TV Personality and Best Dressed and Style Network Award for Best Dressed Woman and Style Icon of the Decade. In February 2009, she appeared on the cover of "British Vogue". The media coverage of her appearance in the magazine boosted the magazine's circulation to 240,000, its best ever February figure. Cheryl topped "FHM"s 100 Sexiest Women in the World list in 2009 and 2010. In March 2010, she was declared by research company Millward Brown as the second most powerful celebrity in Britain. In October 2010, a wax statue of her was added to the gallery of Madame Tussauds in London at a cost of approximately £150,000. The waxwork was removed from public display in August 2019.