In an "Avenue Magazine" interview about the film ten years after its release, Johnson said, "Now, reality television about wealth is a staple genre on TV, whereas there wasn't a single show about that at the time...so it had more of an impact and people weren't as guarded." In 2013, "Born Rich" was alluded to on MSNBC's "All In with Chris Hayes" where Johnson commented on meritocracy in America on the day Prince George of Cambridge was born. "Born Rich" was also broadcast in 2013 on Australia's public television channel ABC2. ABC2 published an update from Johnson where he said that privacy around wealth has recently begun to ease, and that he remains close to at least half of the film's subjects and friendly with all of them. He also noted that now as economies are more globalized, he sees the film as an early step in the growing fascination with family wealth as great fortunes continue to grow in developing economies e.g. the influx of wealthy families into Australia with the expansion of the Chinese economy.