The channel unveiled a major branding overhaul on August 27, 2013, the most significant in the channel's history. It shortened its name from "Central Florida News 13" to simply News 13 (its website domain was accordingly changed cfnews13.com to mynews13.com); the channel also adopted a logo based on that used by its sister channel in the Tampa Bay region known as Bay News 9 and introduced a new news music ("Primetime News" by Non-Stop Music, which has been used by Bay News 9 since its September 1997 launch) and graphics package, the latter of which is designed to fit television sets. Its longtime slogan "All Local, All The Time." was also dropped in favor of the succinct "News. Weather. Now.".