Another feature of his show was the sports trivia quiz show "Sports or Consequences" which ran during the 4:00 hour during his afternoon show on 700 WLW. The show was unusual in that the callers asked the hosts (Burbank and his supporting cast, plus a number of other WLW on air personalities) sports trivia questions, instead of the hosts asking the callers questions. If questions were not asked in proper form, the caller could expect the call to end with a loud boom (and a sound clip: "sounded like a big supplosion"). Proper form included not asking if the panel would our could answer with the correct name or fact..."Can we? YES!" Upon expressing satisfaction that they had answered correctly, the panel broke out in chant; "Heyyy! We don't...we don't...we don't mess around...HEY!"