On July 18, 2017, it was announced that a new licensing agreement was made with Dynamite Entertainment for a multitude of new Elvira-related merchandise, including a new comic book series, trading cards, posters, lithographs, card games, and board games. Dynamite formally announced that a new comic book series, "Elvira: Mistress of the Dark", written by David Avallone and penciled by Dave Acosta, would hit stores in July 2018. Along with a new comic book series, a new line of graphic novels were mentioned.