On November 10, 2008, The Weinstein Company announced that it would be re-launching the U.S. ad campaign for the film, with the main focus being a new poster that featured Rogen and Banks in a meadow with animals rendered in the style of children's animated cartoons. However, the new poster also took a jab at the controversy surrounding the image of the second poster—namely the controversy surrounding the use of the word "porno" in an image so seemingly kid-friendly—by including the statement "A poster for everyone who finds our movie title hard to swallow".