In 1970, KTAL became one of several commercial stations in markets where the service did not have a member outlet to air the PBS program "Sesame Street". In order to get that program on the air, an advocacy group called Citizens for Sesame Street was formed in the Shreveport–Bossier City area to fundraise to help cover the cost of bringing "Sesame Street" to local television. After struggling to find a timeslot for the show, having shifted it from 9:00 a.m. to 3:00 p.m., the local programming rights to "Sesame Street" were moved to KSLA in February 1972, where it remained until both cable penetration allowed the show to be made available through other PBS member stations within the region and Louisiana Public Broadcasting (LPB) drafted plans to launch KLTS (channel 24), which launched as a satellite of the state network's Baton Rouge flagship, WLPB-TV, on August 9, 1978.