Bradford & Bingley's approach to mortgage advising was innovative as they advised on and sold other providers mortgages as well as their own from 2000 to 2006. In late 2006, as part of their aim to become the UK's leading specialist lender, Bradford & Bingley reverted to selling only their own mortgages under the Bradford & Bingley and Mortgage Express brands. In addition, Bradford & Bingley acquired mortgages from GMAC-RFC and Kensington Mortgage Group Ltd; this accounted for 44% of gross residential advances during 2007.