During the analog television era, the station's UHF channel 56 signal had the designation of having the highest channel allocation of any NBC affiliate. This ended after the high-band UHF channels (52-69) were removed from broadcasting use during the digital television transition on June 12, 2009. There was speculation that between the original transition deadline of February 17, 2009 and the new federally set deadline of June 12, 2009 that KETK would change its on-air station branding to reflect its physical digital channel 22.