V+ (previously known as TVDrive) is a set-top box for Virgin Media's Virgin TV service, which provides personal video recording (PVR) and high definition (HD) functionality to customers who subscribe to the service. Virgin TV have taken a different approach from rival Sky's Sky+ and later Sky+ HD services, by implementing a rental scheme for the V+ Box. When Virgin TV was launched, there was an installation charge (waived under certain circumstances) and a monthly charge for all customers with a discount for XL customers. On 1 June 2007 pricing was revised, with all customers paying a one-off set-up fee and TV M and L customers paid a monthly charge, while TV XL customers had no extra charges. Various deals to lower the set-up fee have been made available to all customers in order to compete with rival Sky.