In September 2011, Cheryl became the latest "Forces' sweetheart" when she visited British soldiers in Afghanistan. On 23 January 2015, Cheryl announced the launch of a second charity, once again alongside The Prince's Trust. The charity was named Cheryl's Trust, and was set up with the aim of raising £2 million to build a centre, which will support up to 4000 disadvantaged young people in her native city of Newcastle. To raise these funds, Cheryl has thus far teamed up with Prizeo in March 2015, setting up a styling session competition, and also launched a limited edition Belgian Chocolate Bar with Greggs in August 2015; 5p proceeds from each sale being donated towards the trust. In November 2016, she became the ambassador of the charity Childline.