Sky Television plc was originally Satellite Television Ltd. (SATV), a consortium set up by Brian Haynes in November 1980, backed with Guinness Mahon and Barclays Merchant Bank, Haynes was a former journalist employed at Thames Television. In 1979, he produced a documentary for the "TV Eye" strand which looked at Ted Turner and his satellite broadcasting operations in the United States from 1970 through the Turner Broadcasting System (TBS), an American media conglomerate. He soon realised the potential of using satellites to provide a new kind of television broadcasting. Haynes first advised Thames Television, the Independent Broadcasting Authority and an industry group before setting up SATV. Thames refused, resulting in Haynes setting up SATV alone.