As Univision CEO, Falco undertook a number of advocacy initiatives on behalf of U.S. Hispanics. In August 2012, noting that “more than 20 million Hispanics could play a critical role in electing the new President of the United States,” Falco called upon the Commission on Presidential Debates to add an additional debate “that will speak directly to this burgeoning audience so influential to the presidential dialogue and outcome.” When the commission rejected Falco's idea, Univision staged its own candidate forums with President Barack Obama and challenger Mitt Romney.