Since the 1990s, although the majority of Malian popular singers are still jelimusow, wassoulou's popularity has continued to grow. Wassoulou music is especially popular among youth. Although western audiences categorise wassoulou performers like Oumou Sangaré as feminists for criticizing practices like polygamy and arranged marriage, within Mali they are not viewed in that light because their messages, when they do not support the status quo of gender roles, are subtly expressed and ambiguously worded, thus keeping them open to a variety of interpretations and avoiding direct censure from Malian society.