Television companies made several attempts to secure contracts with the Football League to show football matches live, in 1955, 1956 and 1967, but this would never happen in Alan Hardaker's lifetime, and he offered the opinion in his book that "regular live football would undermine the game's health". Before the start of the 1974-75 season, there was even the possibility that no League football highlights would appear on television, due to the League chairmen initially rejecting a three-year deal in 1973, worth £750,000. After protracted negotiation, they finally accepted the offer.