This Life: In 2013, Shutterfly acquired ThisLife, a cloud-based solution for organizing and sharing photos and videos. ThisLife initially launched in 2010 by husband-and-wife team Matt and Andrea Johnson. ThisLife has raised a $2.75 million seed round led by Madrona Venture Group, with Madrona Managing Director Greg Gottesman joining its board. The company was acquired by Shutterfly in January 2013 and the purchase was reported to cost $25 million. ThisLife lets you pull in all your photos from different sources such as social networks, mobile devices, personal computer, or stored online into one place. The company transitioned This Life into the all-new Shutterfly Photos platform in 2016.