Marge organizes Springfieldians for Nonviolence, Understanding, and Helping (SNUH), and forces her family to picket outside the studio. SNUH gains momentum and residents start to picket "The Krusty the Clown Show", which airs "Itchy & Scratchy" cartoons. After Marge appears on the panel discussion show "Smartline", concerned parents send thousands of angry letters to Meyers. He agrees to eliminate violence from "Itchy & Scratchy" and solicits story ideas from Marge. The children dislike the format change and abandon the cartoons to play outside instead.