On April 7, 2011, Nexstar Broadcasting Group announced it would acquire WFRV and WJMN-TV from Liberty Media. The $20 million deal was approved by the FCC on June 28, 2011 and closed three days later on July 1, when Nexstar tapped Joseph Denk to become vice president and general manager of both stations; Denk replaced Perry Kidder, a 37-year employee of the station, who announced his retirement shortly after the sale was announced. The website URL and operations of WFRV and WJMN also changed to Nexstar's in-house format (they had been maintained by Broadcast Interactive Media since April 2010); in the case of WFRV, the station's main web address changed from "wfrv.com" to "wearegreenbay.com" (the former has been retained to discourage cybersquatting).