In 2006, two Edelman employees created a blog called "Wal-Marting Across America" about two people traveling to Wal-Marts across the country. The blog gave the appearance of being operated by spontaneous consumers, but was actually operated on behalf of Working Families for Walmart, a group funded by Wal-Mart. In 2007, Ask.com deployed an anti-Google advertising campaign portraying Google as an "information monopoly" that was damaging the Internet. The ad was designed to give the appearance of a popular movement and did not disclose it was funded by a competitor.