In late 2004, BioWare launched its online store and started selling what it called "premium modules" as part of its digital distribution program. This initiative was led by BioWare's Live Team Lead Designer, Rob Bartel. These smaller-scale adventures introduced new storylines and gameplay, and include new music and art that BioWare integrated into later patches to the core game. According to BioWare, the revenue generated by sales of the premium modules would be used to support their fan community and provide ongoing updates and improvements to the game. The modules that are sold in the BioWare store require an active Internet connection to play, even when played in single player mode. The modules in the "Kingmaker" expansion were stripped of this requirement, but are only available for Windows systems. The modules included with "Neverwinter Nights Diamond Edition" do not require Internet access to play. In August 2009, BioWare discontinued its selling of premium modules due to a request made by Atari. On June 16, 2011, the "Neverwinter Nights" digital rights management (DRM) authentication server was temporarily taken down as a reaction by Electronic Arts to the "Neverwinter Nights" store being hacked and customer data stolen. Premium modules which were purchased via BioWare's store could not be played during that time because they could not connect to the server to validate the purchase, though DRM-free modules were unaffected. The modules "Kingmaker", "Shadowguard", and "Witch's Wake" were sold as part of the "Diamond Edition" package.