The Sounds led all of Minor League Baseball in attendance by drawing 380,000 fans to Greer Stadium in their first season. Nashville went on to lead the Southern League in attendance in each of their seven seasons as members of the league. Schmittou's business philosophy revolved around earning profits not from ticket sales, but from the sale of souvenirs and concessions. This philosophy also involved promoting family-friendly entertainment rather than baseball games. Through the mid 1980s, the Sounds offered nightly promotions and treated fans to a carnival-like atmosphere between innings. Schmittou and his team developed a promotional calendar that regularly featured giveaways ranging from T-shirts and trading cards to youth baseball equipment and even a player's used 1969 Buick Electra. Other promotions varied from discount ticket nights and buyout nights, where local businesses gave away tickets, to the more unusual "Tight Fittin' Jeans" Contest in which the woman wearing the tightest jeans would win a pair. The franchise was recognized for its promotion efforts when it won the Larry MacPhail Award for outstanding minor league promotions in 1978, 1980, and 1981. Schmittou was chosen for the Southern League Executive of the Year Award and "Sporting News" Double-A Executive of the Year Award in 1978. The Southern League inducted Schmittou into their Hall of Fame in 2016.