During this period, Sondhi also expanded into English-language publishing, with an English edition of "Manager", the Hong Kong-based monthly "Asia Inc", and a regional daily newspaper the "Asia Times". He briefly owned a local lifestyle magazine in Los Angeles known as "Buzz". Sondhi was characterized in the media as an "Asian Rupert Murdoch," and he hired aggressively, bringing in both Asian and Western journalists. "Asia Inc" was eventually sold, and went through several ownership changes. It is currently owned by Singapore-based Edge Asia Inc Media Group. The "Asia Times" folded in 1997, though an online edition, run by some of the paper's former staff, continues to operate Asia Times Online.