In the return match against Germany, Källström helped Max (a team Mascot who suffers from Williams Syndrome) through his big moment, which has spread around social media platforms usually awash with negative and cynical aspects of ‘the beautiful game’. Max's father Emil wrote to Källström, expressing his thanks. He said: "Because of your actions, Kim, my son could experience precisely the same emotions as everyone else who has been a mascot: pride, a sense of being special, 'I did it' and an immense joy."