In November 1953, a fire damaged much of the park, including the fun house, dance pavilion, and the front portion of the roller coaster. It was quickly rebuilt to open for the next season and began to surpass the popularity of its main rival, Saltair. Many rides were restored, rebuilt, or replaced, and a few new rides were added. In 1956, Mother Gooseland, Lagoon's first themed area, was opened between the Midway and the swimming pool. It featured rides only for children.