Rex continued as a subsidiary of Universal, with Weber and Smalley running it, making one two-reel film each week, until they left Rex in September 1912. Carl Laemmle startled the film industry with his use of and advocacy for women directors and producers, including Weber, Ida May Park and Cleo Madison. In the autumn of 1913, shortly after the incorporation of Universal City, Weber was elected its first mayor in a close contest that required a recount, and Laura Oakley as police chief. At the time, Universal's publicity department claimed Universal City was "the only municipality in the world that possesses an entire outfit of women officials".