Texas American Broadcasting sold the station to Region 56 Network, a subsidiary of Lone Star Broadcasting in 1989. In September 1991, KETK signed on KLSB-TV (channel 19) as a satellite station to serve southern portions of the market that could not receive channel 56's signal (including Nacogdoches). KETK moved its operations to its current location, a former men's clothing store, on Richmond Road at South Loop 323 in Tyler in 1993. Lone Star then sold KETK to Max Television (later Max Media Properties) in 1996. In 1998, the Sinclair Broadcast Group acquired most of the Max Media Properties stations, including KETK. However, in early 1999, Sinclair sold the non-license assets of the station to the Communications Corporation of America, which operated the station via a time brokerage agreement. Sinclair remained the license holder of KETK until 2004 when ComCorp acquired the station outright.