A farmers' market, launched by Jasper Conran and Isabella Blow on 3 July 1999, takes place every Saturday at the Cornhill market. It was nominated for the national Farmers' Market of the Year in 2001 and won it in 2007 and 2013. It also won the "Cotswold Life" magazine award for the best farmers' market in Gloucestershire in 2003, 2004, 2005 and 2010. The market featured in an episode of BBC TV's "The Hairy Bikers' Food Tour of Britain" in September 2009, and won the Best Food Market award at the BBC Food & Farming Awards 2010. It is certified by FARMA.