On the other hand, recent industry trends suggest the reemergence of something like the traditional A-B split in major studio production, though with fewer "programmers" bridging the gap. According to a 2006 report by industry analyst Alfonso Marone, "The average budget for a Hollywood movie is currently around $, rising to $ when the cost of marketing for domestic launch (USA only) is factored into the equation. However, we are now witnessing a polarisation of film budgets into two tiers: large productions ($120–) and niche features ($5–20m). ... Fewer $30– releases are expected." Fox launched a new subsidiary in 2006, Fox Atomic, to concentrate on teen-oriented genre films. The economic model was deliberately low-rent, at least by major studio standards. According to a "Variety" report, "Fox Atomic is staying at or below the mark for many of its movies. It's also encouraging filmmakers to shoot digitally—a cheaper process that results in a grittier, teen-friendly look. And forget about stars. Of Atomic's nine announced films, not one has a big name". The newfangled B movie division was shut down in 2009.