During the four weeks following her funeral, the suicide rate in England and Wales rose by 17% and cases of deliberate self-harm by 44.3% compared with the average for that period in the four previous years. Researchers suggest that this was caused by the "identification" effect, as the greatest increase in suicides was by people most similar to Diana: women aged 25 to 44, whose suicide rate increased by over 45%. Another research showed that 50% of Britons and 27% of Americans were deeply affected by her death as if someone they knew had died. It also concluded that in general women were more affected than men in both of the countries. The same research showed that Diana's "charitable endeavors" and "ability to identify with ordinary people" were among the main factors that caused her to be admired and respected by the people. In the weeks after her death counselling services reported an increase in the number of phone calls by the people who were seeking help due to grief or distress.