Ferrara and Russo began working for WCW in October 1999, and they placed themselves within the onscreen product of WCW. They migrated their style of writing from the WWF. Matches were shorter in length, speaking segments both inside and outside the ring were more prominent, and a far greater emphasis was made in pushing midcard wrestlers to the point that everyone on the card had a gimmick and/or storyline. Successful products of their initial tenure at WCW included Screamin' Norman Smiley, 3 Count, the re-invention of The Outsiders, The Mamalukes, 'Psycho' David Flair, The Revolution, The Filthy Animals, and Chris Benoit's Main Event push, among others. There were some storylines which did not necessarily go over with fans the way they wished including Buzzkill, The Maestro, Buff Bagwell, and Madusa winning the Cruiserweight title.