With the growing value of the team, ticket prices kept rising, but in 2009 Phillips decided to freeze ticket prices in light of the country's economic situation. Despite this, Phillips kept the Bears in the Top 10 Most Valuable NFL teams and raised the team's value to $1.09 Billion in 2011. He also voted against the new NFL rule to move up kickoffs, which had been held at the 30 yard line, to the 35-yard line, considering Special Teams have been a strong point for the Bears, but the rule passed.