In 1998, Benoit had a long feud with Booker T. They fought over the WCW World Television Championship until Booker lost the title to Fit Finlay. Booker won a "Best-of-Seven" series which was held between the two to determine a number one contender. Benoit went up 3 to 1 before Booker caught up, forcing the 7th and final match on "Monday Nitro". During the match, Bret Hart interjected himself, interfering on behalf of Benoit in an attempt to get him to join the New World Order. Benoit refused to win that way and told the referee what happened, getting himself disqualified. Booker refused that victory, instead opting for an eighth match at the Great American Bash to see who would fight Finlay later that night. Booker won the final match and went on to beat Finlay for the title. This feud significantly elevated both men's careers as singles competitors, and both remained at the top of the midcard afterward.