UOGB have deliberately not sought record deals and earn most of their income from touring and from the albums which they sell directly from their own web site. The Orchestra has appeared on television channels around the world, include programmes such as Jools Holland's "Hootenanny" and "Ant & Dec's Saturday Night Takeaway" performing alongside Robbie Williams, BBC Radio 2 Electric Proms, "Blue Peter", "The Slammer", "Richard & Judy", "This Morning", "Skins", a CNN report in 2012 and featured on CBS This Morning in 2013. The UOGB have become “not only a national institution, but also a worldwide phenomenon". The Ukulele Orchestra of Great Britain is often blamed for the current world-wide ukulele revival, over the years imitator ukulele groups have "spawned" in most major cities.