A gardening competition was established in 1910 to foster a love of nature and beauty amongst school children, so that the homes of the poor might be beautified and the young provided with an innocent and interesting hobby. Initially there were 2,761 child gardeners at work in the slums of Newcastle upon Tyne, competing for prizes to a total of 50 guineas with the Academy providing the seeds. Their window boxes and flower pots were to be exhibited and judged in one of the school halls of the city in September of the following year. It was intended to extend the competition to London and other cities and towns of the United Kingdom, with school principals in North Britain being asked to encourage their charges to enter the competition.