When Toyota launched the Lexus line of luxury vehicles in 1987, Mead Data Central sued for trademark infringement on the grounds that consumers of upscale products (such as lawyers) would confuse "Lexus" with "Lexis". A market research survey asked consumers to identify the spoken word "Lexis". Survey results showed that a nominal number of people thought of the computerized legal search system; a similarly small number thought of Toyota's luxury car division. A judge ruled against Toyota, and the company appealed the decision. Mead lost on appeal in 1989 when the Court of Appeals for the 2nd Circuit held that there was little chance of consumer confusion. Today, the two companies have an amicable business relationship, and in 2002 implemented a joint promotion called "Win a Lexus on Lexis!"