This began a tourism boom in Cedarburg. More galleries and studios opened, as well as souvenir shops and other attractions. Business associations started weekend festivals, which attracted even more people to the city. As of 2020, the city hosts Winter Festival in February, Strawberry Festival in June, Wine and Harvest Festival in September, and German-themed Oktoberfest in October, as well as Christmas events in November and December. In the summer months, local companies sponsor a concert series called Summer Sounds which takes place at Cedar Creek Park.