On January 8, 2008 after speculation that the next Less Than Jake record could be released on Fat Wreck Chords or Victory Records, CMJ reported that the band was starting its own label, named Sleep It Off Records, the name taken from the title of a song from the "B is for B-sides" record. The purpose of the new label is to release the band's forthcoming album in summer 2008 and to reissue the group's back catalog. Reissues of "Goodbye Blue And White", "Pezcore", "Losers, Kings And Things We Don't Understand", and the DVD "The Peoples History Of Less Than Jake" were released on March 18. The reissues include new artworks and bonus DVDs.