The New York Convention Center Development Corporation (CCDC), which was building the Convention Center, proposed building a promenade with restaurants and shops on the building's west side, facing the Hudson River shore. It would also be open year-round, as opposed to other convention centers. At the time, the presence of the Convention Center was supposed to garner $82 million in annual city and state taxes, and the events at the center would allow the city to net $832 million annually. However, a report commissioned by the CCDC found that the center's benefits to the surrounding neighborhood would be reduced due to a lack of public transit and the predominantly industrial zoning of the area. Jerry Lowery was hired to find conventions to host at the New York Convention Center. By late 1981, he had booked 171 conventions for the Convention Center between mid-1984 and late 1986.