The Rural District Councils Association was immediately opposed to the proposals which would see their members subsumed in much larger authorities. They started a national campaign with the slogan "Don't Vote for R.E. Mote" (with Mr R.E. Mote depicted as an insensitive bureaucrat), distributing material to all their members. The slogan was used on postal franking from the affected authorities. Swale Rural District Council was forced to opt out of the campaign due to the similarity of "R.E. Mote" with the local Conservative prospective parliamentary candidate R.D. Moate. By coincidence, Moate had moved the motion opposing Redcliffe-Maud at the Conservative Party conference.