The licensing deals have proven successful. Broad Street has expanded the product line to seventeen countries across the globe while increasing selection to more than a half dozen products designed to mimic the flavors of some of Burger King's core menu products. The success of the product line and licensing deals garnered the companies an award for "Brand Extension of the Year" from "License! Global" magazine, and earned them a nomination for "Best Corporate License of the Year" from the Licensing Industry Merchandisers Association.