An astute cattle-buyer, Swift followed the market steadily westward. On his recommendation, Hathaway and Swift moved once more in 1875, this time to join the influx of meat packers setting up shop in Chicago's sprawling Union Stock Yards. Swift established himself as one of the dominant figures of "The Yards", and his distinctive delivery wagons became familiar fixtures on Chicago's streets. In 1878 his partnership with Hathaway and "Swift Bros and Company" was formed in partnership with younger brother Edwin. The company became a driving force in the Chicago meat packing industry, and was incorporated in 1885 as "Swift & Co." with $300,000 in capital stock and Gustavus Swift as president. It is from this position that Swift led the way in revolutionizing how meat was processed, delivered, and sold.