In early 2004, viewers began turning away from WJW and WEWS' hard-hitting newscasts to the more traditional WKYC. This helped channel 3 rise to first place in the news ratings for the first time in decades; all of its newscasts won their timeslots. WKYC even managed to push WJW's popular morning newscast into second place. This continued until May 2005, when WKYC made two major changes in their newscasts: the station had its reporters extend the length of their stories, hoping to provide more detail; in attempt to combat the common viewer complaint that "all news is bad", WKYC also started inserting more "positive" stories into their newscasts. The combination of the two resulted in less "hard" news, and resulted in a drop in viewership. Over the summer of 2005, while "Dr. Phil" was in repeats, WKYC lost the top spot at 6:00 p.m. to WEWS.