In a deliberate attempt to diversify the business, The Company chose to move into the fax software market with its WinFax product. Software developer Tony Davis (another South African expatriate who had moved to Canada) was initially hired as a consultant to work on the forms line of products in the late 1980s, soon afterwards becoming part of that team. In his spare time he developed a prototype of what would become the first WinFax product, with the agreement that Delrina would be its publisher. In 1990 Delrina devoted a relatively small space to this new product at that year's COMDEX (a computer trade show), under a sign that said simply: "Send a Fax from Your PC". It garnered the most attention of any Delrina product being demonstrated at that show. This interest convinced the founding partners of the commercial viability of the product. Tony Davis went on to sell his product idea to Delrina, and stayed on as its lead software architect and designer.