Hamilton has been credited with furthering Formula One's global following by appealing to a broader audience outside the sport, in part due to his high-profile lifestyle, environmental and social activism and his exploits in music and fashion. He has become a prominent advocate in support of activism to combat racism and push for increased diversity in motorsport. Hamilton was listed in the 2020 issue of "Time" as one of the 100 most influential people globally and was knighted in the 2021 New Year Honours.