Robinson dreamed of becoming a college football coach, but he faced an enormous drawback—he was black in the days of Jim Crow discrimination. The only college position he could possibly hope to obtain would be at a traditionally all-black school, and these were all well staffed. Having earned his bachelor's degree at Leland, Robinson returned to Baton Rouge and took a job at a feed mill for 25 cents an hour. Not long after that, he heard that the Louisiana Negro Normal and Industrial Institute—now Grambling State University—was searching for a new football coach. He applied for the job and was hired by the school's president and baseball coach, Ralph Waldo Emerson Jones.