In 2001, after Infinity Broadcasting purchased the station (as well as WSJS and its simulcast partner WSML), WMFR added Paul Harvey and "The Fabulous Sports Babe", and a local talk show hosted by program director Elliott replaced Dr. Toni Grant in the late afternoon. Other changes included a weekly financial talk show and a show about area businesses. Later in 2001, WMFR added Sean Hannity on weekdays other than Wednesday, replacing Elliott, and Meeks' morning show added more news, focusing more on the Triad as a whole. WSJS began helping WMFR with its news coverage.