Smith continued to design and, in 1976, traveled to Bombay (Mumbai) India with Mallet to produce a small collection of women's separates in natural fibers. The collection was a success, and soon after, Smith and Mallet formed the label WilliWear Ltd., with Mallet as President of the company and Willi Smith as Vice President and lead designer.The first Williwear fashion show was held at the Holly Solomon Gallery in the Spring of 1978 and showcased a collection of garments “influenced by nautical uniforms and Southeast Asian dress.” Subsequent WilliWear fashion shows were held in unconventional locations such as Alvin Ailey Studio and the Puck Building.