Frank, usually dressed in a 1950s-style sharp suit, was portrayed as an aspiring pop star from the small village of Timperley, near Manchester. His character was cheerfully optimistic, enthusiastic, and seemingly oblivious to his own failings. Although supposedly 35 years old (the age always attributed to Frank irrespective of the passage of time), he still lived at home with his mother, to whom he made frequent references. His mother was apparently unaware of her son's popularity. Frank sometimes had a sidekick in the form of "Little Frank", a hand puppet who was otherwise a perfect copy of Frank.