The sports talk format and WJOX call-sign were moved to 94.5 FM on July 6 and 31, respectively, as 100.5 began simulcasting on 94.5 as part of the transition. The rumors were 100.5 would flip to Rhythmic AC as "100.5 The Vibe", but this never materialized, and WWMM would instead flip to adult album alternative (Triple-A or AAA for short) as "Live 100.5, Birmingham's Modern Music" on August 15 at 10:05 AM. The new station name and slogan were debuted live on-air by Scott Register, host of Reg's Coffee House, a local radio show, which held a special Friday edition of the program to kick off Live (the first song on the show was "How the Day Sounds" by Greg Laswell.) At Noon, the station launched regular programming, with the first song being "Radio Nowhere" by Bruce Springsteen.