On the March 31, 2012 edition of "Richard Land Live!", Land accused the Obama administration and civil rights leaders of using the Trayvon Martin case to deliberately stir up racial tension and "gin up the black vote" for Obama in the 2012 presidential election. His comments were criticized by several black Southern Baptist pastors, who felt they reversed a long effort by the SBC to distance itself from a past history of racism. One of those pastors, Dwight McKissic, even announced he would introduce a resolution repudiating Land's remarks. Land refused to back down, saying that he would not "bow to the false god of political correctness". Soon thereafter he wrote an open letter of apology for "any hurt or misunderstanding" that his words might have caused.