At the time, the Blues had the worst record in the league at 15–18–4, had fired head coach Mike Yeo, called up rookie goaltender Jordan Binnington from the minor leagues to replace struggling starter Jake Allen, and seemed bound for a lost season. Following their January 7 victory over the Flyers, which was Binnington's first NHL start, the Blues played "Gloria" in the locker room to celebrate their victory, with it then becoming a regular locker room ritual. When their stadium's DJ learned of it, he began playing the song in the stadium to rally the team. From January 2019 the Blues would post a 30-10-5 record in the remaining games to finish at 45-28-9 and qualify for a playoff spot, eventually advancing to the 2019 Stanley Cup Finals, the teams' first Stanley Cup Final since 1970, where they defeated the Boston Bruins in 7 games to win their first Stanley Cup in franchise history. The dramatic turnaround in the Blues' fortunes following their adoption of "Gloria" led to it being embraced as their new victory anthem. The song is played at Enterprise Center every time the Blues win a game, leading to "Play Gloria!" becoming both a meme and victory chant for Blues fans. Local radio station Y98 played the song for 24 hours following the Blues' Game 7 double-overtime 2–1 victory over the Dallas Stars on May 8 and again two weeks later on May 22 after its Game 6 5–1 win over the San Jose Sharks to win the Western Conference Championship and advance to the finals. After the Blues defeated the Boston Bruins in the Stanley Cup Finals, on June 12, Y98 played "Gloria" again for 24 hours. The bands Phish and Vampire Weekend, who were both holding concerts in St. Louis on the night of Game 7, performed covers of "Gloria" when they learned the Blues had won the Cup.