"The New York Times" reported that The BL had used fake profile photos generated by artificial intelligence. The Atlantic Council Digital Forensic Research Lab director Graham Brookie said the coordinated network of fake accounts demonstrated "an eerie, tech-enabled future of disinformation." Facebook's head of security policy, Nathaniel Gleicher, said, "What's new here is that this is purportedly a U.S.-based media company leveraging foreign actors posing as Americans to push political content. We've seen it a lot with state actors in the past."