With an ensemble voice cast consisting of Frank Welker, Judy Strangis, Don Messick, Paul Winchell and Lennie Weinrib, the show follows an anthropomorphic car named Wheelie and a trouble-making motorcycle gang called the "Chopper Bunch". The series was produced by Iwao Takamoto, executively produced by William Hanna and Joseph Barbera and directed by Charles A. Nichols. An accompanying comic book series, with contributions from artist John Byrne, debuted in May 1975, although he quit while finishing his second issue as he was unsatisfied with his creative control and felt he was overcompensated for his work. Other artists completed the series, which totaled seven comic books.