He appeared on "Celebrity Big Brother" in 2005, in order to pay off his outstanding tax bills, and was voted as the winner of the series. He used some of his winnings to improve the engine of his London black cab; the television show "Pimp My Ride UK" customised it to make it suit him. After the cab was "pimped", it had twenty speakers, eight amps, two DVD players, fifteen TV screens and a camera on the grille linked to one of the screens, the sign saying "TAXI" on the top was changed to "PIMP", and it had purple paint on the outside.