One of the early participants in the growing ambient video genre, Detourdvd have been designing ambient video since 2003. Slow moving videos, with no audio track play in infinite loops, the Detourdvd Collection references modern design themes, with some titles available in a choice of color palettes. With sales of flatscreens soaring (Keepmedia), and with the new, sleek screens on display instead of being hidden away in an armoir or closet, more people are searching for sources moving art to display in their homes. As Jim Bizzocchi says, "We believe artists will use the flat-panel displays as frames for "video paintings"—slow moving but highly pictorial works of televisual art that explore light, shape, texture and motion. The next decade will be a rich test-bed for new forms of domestic visual art."