On Friday 12 March 2010 Vega rebranded with the name Classic Rock to counteract similar stations Gold 104.3, WSFM and Triple M (2MMM and 3MMM). Nova Entertainment announced the change to Vega's brand as the stations had struggled towards the bottom of the ratings ladder in both Sydney and Melbourne. In building these new stations DMG Radio needed a "simple, focused music concept that would appeal to the 35-54 audience," according to CEO Cathy O'Connor. The stations later became 91.5 FM in Melbourne and 95.3 FM in Sydney.