With that out of the way, Rubin hired a new team to build from scratch an entirely new information service dedicated exclusively to legal research. He coined a new name: LEXIS, from "lex," the Latin word for law, and "IS" for "information service." By late summer of 1972, the original functional and performance specifications were finalized by Rubin and executive vice president Bob Bennett. System designer Edward Gottsman supervised the implementation of the specifications as working computer code. At the same time, Rubin and Bennett also orchestrated the necessary keyboarding of the legal materials to be provided through LEXIS, and designed a business plan, marketing strategy, and training program. MDC's corporate headquarters were moved to New York City, while the data center stayed in Dayton, Ohio.