Eight former national newspaper editors in 2003 considered "the secret of its success", according to Brian MacArthur in "The Times", as being "Dacre's utter, old-fashioned professionalism". A MORI poll in 2005 asked 30 editors from the national and regional press and from the broadcasting industry for the name of the editor they most admired. Dacre won the poll. For Kelvin MacKenzie, the former editor of "The Sun" writing in 2005, he is "comfortably Britain's finest editor" who arrives at work "determined to crush the life out of his rivals".