On October 6, 2001, the new groundbreaking talent show, "Pop Idol", created by the artist manager and television producer, Simon Fuller premiered on British ITV. Running for nine weeks, it became a huge success. The winning song, "Evergreen", was written exclusively for the contest by Jörgen, Per Magnusson and David Kreuger. Because the broadcast of the music competition had been delayed by several months, Simon Cowell, one of the judges and A&R at BMG, decided to first release the song on Westlife's album, "World of Our Own". The first Pop Idol, Will Young, was crowned winner on February 10, 2002. Two weeks later, on February 25, "Evergreen" was released.