On the other hand, the need for collaboration and interaction lies at the very core of human nature and turns out to be a very essential feature for one's survival. Enhanced with digital technologies, allowing easier and faster collaboration which was not as noticeable before, it resulted in a new social, cultural and economic trend named collaborative society. This theory outlines further reasons for individuals to participate in peer production such as collaboration with strangers, building or integrating into a community or contributing to a general good.