For his 75th birthday in 2019, the Smithsonian's National Zoo in Washington D.C. opened an outdoor exhibit on May 23, 2019. Fourteen posters and multiple archival photographs of the original bear line the pathway in front of Smokey Bear's original habitat. At the entrance stands a 6-foot-tall statue of his cartoon persona. Along with the exhibit, new commercials and promotional materials were released, and events were held throughout the U.S. The NAL showcased movies, commercials, and paintings at their Beltsville location, materials were loaned to government agencies, and materials were provided to travel to various National Forests across the country throughout 2019.