As early as 1969, when he was only 14, Sievey began writing and recording his own music, and by the age of 15 was playing in local bands. In 1971 he hitch-hiked to London with his brother, staging a sit-in at the Apple Records HQ, demanding to see one of The Beatles. When they were asked to leave they insisted on recording something, and were booked into the studio after playing a song to head of A&R Tony King. Sievey subsequently recorded several demos, which he sent to record companies, receiving many rejection letters which he later compiled into a book. Unable to get a deal, he set up his own Razz label in 1974.