In 2000, Ricki Lake told her audience on The Rosie O'Donnell Show that her contract was up for renewal in 2004. In September 2003, rumors began swirling about the show's demise as Lake was in serious talks to be casted in a 30-minute sitcom for CBS. On January 21, 2004, The Futon Critic reported that "the show's future remains up in the air" due to the sitcom, and because Lake herself was not in attendance at the convention. In February 2004, the show was officially cancelled. Witnessing 9/11 from the rooftop of her New York City apartment, Lake has stated in several interviews that at that point she knew "I am getting out of my marriage, I am getting out of this show". On June 27, 2019, Ricki told Rupaul that two days after the attacks, she had to go back and do topics that, although still loving her show, didn't reflect what she wanted her legacy to be. Surprisingly, Sony Pictures didn't provide any comments when the show was cancelled, despite a large profit the show brought.