In March 2009, after parent company Time Warner spun off Time Warner Cable as a separate company, all three stations were correspondingly re-branded to begin with "Time Warner Cable" instead of just "Time Warner". The Buffalo and Rochester stations were rebranded as Time Warner Cable SportsChannel in fall 2012, adopting a logo similar to the newly established Time Warner Cable SportsNet in Los Angeles. Likewise, the channels were rebranded "Spectrum Sports" in September 2016 when Charter Communications purchased Time Warner Cable.