Nicklaus signaled his intent to host his own tournament during Masters Week in 1966, when he spoke of his desire to create a tournament that, like The Masters, had a global interest, and was inspired by the history and traditions of the game of golf. He also wanted the tournament to give back in the form of charitable contributions to organizations benefiting needy adults and children throughout Columbus and Ohio. The primary charitable beneficiary of the tournament is Nationwide Children's Hospital.