In 1983, Schnatter sold his 1971 Chevrolet Camaro to help his father's struggling business. He used the leftover funds to start Papa John's. Decades later, he offered a reward of $250,000 for finding the car, and on August 26, 2009, Schnatter bought the Camaro back for $250,000. The family he sold it to had sold it, but he still paid them a $25,000 finders fee. In celebration, Papa John's offered a free pizza to anyone who owned a Camaro. Schnatter's original Camaro has been on display in the company's headquarters in Louisville, Kentucky. The company owns several replicas that are used on tours and for public and TV appearances. On August 15, 2015, Schnatter's original Camaro was stolen along with two other classic cars in Detroit, where they were slated to appear in the city's annual Woodward Dream Cruise. The Camaro was recovered two days later on the city's west side with minimal damage.