In 1990, he started Base 12 Records which was distributed through JDC Records in San Pedro, California. In 1991, he recorded with Chicano rapper MC No Shame. The track "We Got Latino Power" and "Shake Your Hips" were local party favorites. J-vibe contributed to the Freestyle music movement this same year with a singer named Marisol. In 1992, he released a white label vinyl record titled "Norman Bass" on which he rapped. It was a play on Alfred Hitchcock's Psycho character Norman Bates. During these years, he also developed several software programs between and sold them on Compuserve.