The Crown Princess Victoria Fund's means mainly derive from donations by the public, but large companies such as Arla Foods, Swedbank and AB Svenska Returpack are constant sponsor partners. Additional support comes from The Association of Swedish Bakers & Confectioners who every year arrange a national “princess cake week” during which the participating cafés and bakeries give 2.50 SEK per sold princess pastry and 10 SEK per sold princess cake to the fund. The result of this fund-raising drive is usually presented to Victoria herself on her name day on 12 March every year; in 2007, the total amount was 200,000 SEK. Congratulatory and memorial cards are also issued by Radiohjälpen benefitting the fund, a simple way to pay respects and do a good deed in one act. In 2006, The Crown Princess Victoria Fund raised a total of 5.5 million SEK.