Albarn revealed that originally, many people whom he knew were against the Iraq War were reluctant to take a stand, stating "to be honest with you when Robert Del Naja and myself started really stepping up prior to the war it was very difficult to find anyone. And I don't want to name any names because they are people who I respect but they were really, for some reason, very reticent to stand with us. A lot of people who you would now associate with being anti-war at that particular point didn't seem to be prepared to do it."