Bakelite was the first fibre-reinforced plastic. Leo Baekeland had originally set out to find a replacement for shellac (made from the excretion of lac bugs). Chemists had begun to recognize that many natural resins and fibres were polymers, and Baekeland investigated the reactions of phenol and formaldehyde. He first produced a soluble phenol-formaldehyde shellac called "Novolak" that never became a market success, then turned to developing a binder for asbestos which, at that time, was moulded with rubber. By controlling the pressure and temperature applied to phenol and formaldehyde, he found in 1905 he could produce his dreamed-of hard mouldable material (the world's first synthetic plastic): bakelite.