In July 1991, the show began to air on KLSX in Los Angeles. Listeners jammed the station's switchboard during the first simulcast with mostly negative calls about the change. Stern rivaled with the KLOS morning team of Mark and Brian, who for three years had the area's top-rated program. In January 1992, Stern reached the number one spot in New York by overtaking the news station WINS, who had enjoyed a ten-year reign. He was reaching over one million listeners a week there, and hosted a live victory parade in Times Square to celebrate. In October 1992, Stern became the first person to have the number one show in New York and Los Angeles simultaneously, as he acquired a 9.5% market share in New York and 6.4% in Los Angeles. His victory funeral for Mark and Brian was held in the parking lot of the Los Angeles Palace Theatre in November 1992. By this time, advertisers in New York were charged as much as $3,000 per minute, and $1,500 in Los Angeles, for a one-minute commercial on the show. In January 1993, Stern overtook Philadelphia news station KYW-AM in the morning ratings which ended the station's 14-year run at number one. Following his 1992 debut on WNCX in Cleveland, Stern took the station from thirteenth in mornings to first place in under two years. On June 10, 1994, during the city's funeral broadcast William Alford, an engineer of competing station WMMS, cut a wire used for the show's satellite feed which stopped the broadcast temporarily. Alford was later sentenced to ten days in jail and a $1,000 fine.