The black-and-white clip opens with a warning that "strobe effects are used in this video" and features a group of models dressed in sheer fabric dancing while West poses during his verse. West's face is actually not shown anywhere in the video, which mostly showcases "tortured and slick mirrors and skylines, with a well-placed dancer depicting the heaven and hell in which the rapper wallows." According to Belinda White of "The Daily Telegraph", it features designers Gareth Pugh and Rick Owens, stylists Katie Grand and Katie Shillingford and "brands such as Louis Vuitton, Barneys, Mac Cosmetics and Selfridges." Director Hogben mused that ultimately people "are supposed to come up with their individual interpretations of the clip." Kia Makarechi of "The Huffington Post" offered her interpretation of the video, writing: