Falco began his career at NBC in September 1975. In 31 years with the network, he held several managerial positions in finance, technical operations, and corporate strategic planning. From 1986 to 1991, he served as Vice President of Finance and Administration, NBC Sports. In 1993, Falco was named President of NBC's Broadcast and Network Operations division. He oversaw the facilities and operations of the NBC Television Network worldwide, where he oversaw the design and creation of the Today Show's "Window on the World" studio, MSNBC's state-of-the-art broadcast facilities in Secaucus, N.J., and the digital conversion of the NBC Television Network. He also served as a GE officer.