Although most companies see reputation management as a central pat of a CEO's role, managing reputation involves a set of ongoing activities that are best managed when they are delegated to a specific individual in the organization. That's why some companies have created the position of Chief reputation officer. A growing number of people in the business world now have the word "reputation" in their titles –including Dow Chemical, SABMiller, Coca-Cola, Allstate, Repsol YPF, Weber Shandwick, and GlaxoSmithKline (although no longer). Hoover's shows a list of such officers.