In the 1997 UK general election, Democratic Left helped Bruce Kent set up GROT (Get Rid Of Them) a tactical voter campaign whose sole aim was to help prevent the Conservative Party from gaining a 5th term in office. This coalition was drawn from individuals in all the main opposition parties and many who were not aligned with any party. While it would be hard to prove that GROT swung the election itself, it did attract significant media attention and brought tactical voting into the mainstream for the first time in UK politics. In 2001, the Democratic Left's successor organisation the New Politics Network organised a similar campaign. Since then tactical voting has become a real consideration in British politics as is reflected in by-elections and by the growth in sites such as tacticalvote.co.uk who encourage tactical voting as a way of defusing the two party system and empowering the individual voter. For the 2015 UK general election, http://voteswap.org was set up to help prevent the Conservative Party staying in government, by encouraging Green Party supporters to tactically vote for the Labour Party in listed marginal seats. In 2017 swapmyvote.uk was formed to help supporters of all parties swap their votes with people in other constituencies.