The event was produced in South Africa, by the Cape Town based UFO Collective. Founders Carl Mason and Jesse Stagg teamed up to start UFO (an acronym for Unlimited Freak Out or Unity of People, Freedom of Expression, Original Ideas). The event featured live musical acts in proto Zef punk-rave-rappers the MC's from UNCLE and local rap act Organized Rhyme with early House Disc Jockeys DJ Giorgio and Rozzano and support by DJ Tony Smith. The event lasted 14 hours and was attended by approximately 3,500 people.