While intended to gain control of the regional fur trade, the Pacific Fur Company floundered in the War of 1812. The possibility of an occupation by the Royal Navy forced the sale of all company assets across the Oregon Country. This was formalized on 23 October 1813 with the raising of the Union Jack at Fort Astoria. On 30 November HMS "Racoon" arrived at the Columbia River and in honor of George III of the United Kingdom, Fort Astoria was renamed Fort George. After the forced merger in 1821 of the North West Company into their long time rivals, the Hudson's Bay Company, in a short time the HBC controlled the majority of the fur trade across the Pacific Northwest. This was done in a manner that "the Americans were forced to acknowledge that Astor's dream" of a multi-continent economic web "had been realized... by his enterprising and far-sighted competitors."