Despite smiley ideographs dating back to the 1950s, the term smiley wasn't linked to the smiling yellow face until the 1970s. Early designs were often called ""smiling face"" or ""happy face."" This began in 1961 with WMCA's Good Guys, where they first incorporated a black smiley onto a yellow sweatshirt, and it was nicknamed the "happy face." The Spain brothers and Harvey Ross Ball both had designs in the 70s that concentrated more on slogans than the actual name of the smiley.