The La Raza Unida Party started with simultaneous efforts throughout the U.S. Southwest. The most widely known and accepted story is that the La Raza Unida Party was established on January 17, 1970 at a meeting of some three hundred Mexican-Americans in Crystal City, Texas by José Ángel Gutiérrez and Mario Compean, who had also helped in the foundation of the Mexican American Youth Organization (MAYO) in 1967. In Lubbock, the youth organization was headed by the journalist Bidal Aguero, who later worked in the Raza Unida Party. The party originated from a group called WOW, or Workmen of the World. Its original thirteen members included Alfredo Zamora, Jr., the first Chicano mayor of Cotulla, Texas, who unseated a member of the Cotulla family. A second Hispanic mayor followed, Arcenio A. Garcia, who was twenty-four at the time of his election, the youngest mayor then in Texas. Zamora left LaSalle County within two years and the next election in 1972 was won by Garcia under the Raza Unida party. Previously in December 1969, at the only national MAYO meeting, Chicano activists decided on the formation of that third party Raza Unida. This new party would focus on improving the economic, social and political aspects of the Chicano community throughout Texas. This party resulted in the election of the first 2 Mexican American Mayors in LaSalle County.