The SG-1000 was first released in Japan on July 15, 1983, at ¥15,000. It was released on the same day as Nintendo launched the Family Computer (Famicom) in Japan. It was released simultaneously with the SC-3000, also known as the Sega Personal Computer SC-3000, as well as the upgraded SC-3000H. Though Sega themselves only released the SG-1000 in Japan, rebranded versions were released in several other markets worldwide. Released at nearly the same time as the Japanese version, the SG-1000 was released in Australia through John Sands Electronics and in New Zealand by Grandstand Leisure. The console also saw a release in Italy and Spain, but was not released in the larger video game markets of the United States, United Kingdom, or Germany. Despite this, an unauthorized clone system known as the Telegames Personal Arcade was produced and made available in the United States and Taiwan, and is able to play SG-1000 and ColecoVision games. An additional release of the SG-1000 in Taiwan was done by Aaronix. The console enjoyed a brief period of popularity in Taiwan before the market was taken over by cheaper Famicom clones.