The Rodale brothers moved Rodale Manufacturing to Emmaus, Pennsylvania in 1930 to cut costs during the Depression. He founded Rodale Press in 1930, marketing books and magazines. Inspired by his encounter with the ideas of Albert Howard, he developed an interest in promoting a healthy and active lifestyle that emphasized organically grown foods, and established the Rodale Organic Gardening Experimental Farm in 1940. In 1942, Rodale Press started publishing "Organic Farming and Gardening" magazine, which promotes organic horticulture; it was later retitled "Organic Gardening". To Rodale, agriculture and health were inseparable; he felt that soil required compost and eschewing pesticides and synthetic fertilizers; plants grown in such soil, he expounded, would then help people stay healthier.