More ambitious projects that need more substantial funding may turn to angel investors or angel groups - private investors who use their own capital to finance a venture's need, or venture capital (VC) companies that specialize in financing new ventures. Venture capital firms may also provide expertise the venture is lacking, such as legal, strategy, or marketing knowledge. This is particularly the case in the Corporate venture capital context where a startup can benefit from a corporation, for instance by capitalizing on the corporation's brand name.