For the first thirty years of the twentieth century "Price's Patent Candle" dominated this market; their Huile de Luxe and 'Motorine' were major products. As early as 1902 an attempt to drive to the South Pole was made using a car lubricated by Price's Oils as were, more successfully, the Norton motorbikes that won at Le Mans in the 1920's. Rolls Royce were so impressed with the product that from 1906 and for thirty years after all their new cars were sold supplied with Motorine oil - the Rolls Royce of lubricants for the Rolls Royce of cars. In 1928 "Price's Patent Candle" received the Royal Warrant from The Prince of Wales for their motor oils.