Shortly after Terry Taylor joined the WWF in the summer of 1988, he was packaged as "The Red Rooster" and, paired with Heenan as his manager, given a novice wrestler gimmick, someone who could not navigate his way through matches without constant instructions from Heenan. Eventually, the Red Rooster grew tired of Heenan's demeaning style of coaching and turned against him, becoming a face. Shortly thereafter, on an episode of "Prime Time Wrestling", Heenan claimed to want to break off their relationship amicably but it was a ruse to set Rooster up to be ambushed by Heenan's new protégé, long-time enhancement talent Steve Lombardi, who had just been reinvented as The Brooklyn Brawler.