At the peak of her career, Mukerji featured in listings of the most attractive Indian celebrities, was one of the highest-paid actresses in Bollywood, and the brand ambassador for a number of products. "Filmfare" featured her in their listing of the ten most powerful people in Bollywood for two consecutive years (2005–2006). In 2006 and 2012, "Eastern Eye" ranked her as one of Asia's sexiest women. Mukerji featured in Box Office India's top actresses listing for six years and ranked first for two consecutive years (2005–2006). She featured in Rediff.com's annual listing of the best Bollywood actresses in 2002–2007, 2012, 2014 and 2018 and topped the list for three consecutive years (2004–2006).</ref> She was also featured by Rediff.com in their listing of Bollywood's best actresses of all time in 2007. Since 2007, Mukerji's popularity was on a decline and she lost out on her brand endorsements to a number of younger actresses. In 2013, she featured among the greatest Bollywood stars in a UK poll celebrating 100 years of Indian cinema. That same year, the American Embassy in India honoured her with a special trophy for her contributions to Indian cinema. In 2015, the University of Mumbai felicitated her for her contribution to Bollywood, in 2017, she was honoured with the Outstanding Contribution to Cinema Award by the Government of Mauritius, and in 2018, was received an award for Excellence in Cinema at the Indian Film Festival of Melbourne.