In 2000 or 2001 Brian Camelio founded ArtistShare. ArtistShare is recognized as one of the Internet's first crowdfunding platforms. It also operates as a record label and business model for creative artists which enables them to fund their projects by allowing the general public to directly finance, watch the creative process, and in most cases gain access to extra material from an artist. In 2004, the first ArtistShare release won a Grammy for "Best Large Jazz Ensemble Recording" and became the first album ever to win a Grammy that was not available in retail stores. This is the moment Camelio describes as being his most memorable industry experience.