Downey headed to Secaucus, New Jersey, where his highly controversial television program "The Morton Downey Jr. Show" was taped. Starting as a local program on New York-New Jersey superstation WWOR-TV in October 1987, it expanded into national syndication in early 1988. The program featured screaming matches among Downey, his guests, and audience members. Using a large silver bowl for an ashtray, he would chainsmoke during the show and blow smoke in his guests' faces. Downey's fans became known as "Loudmouths", patterned after the studio lecterns decorated with gaping cartoon mouths, from which Downey's guests would go head-to-head against each other on their respective issues.