During the early 2010s, following the chain's purchase by Northern Tier Energy, the chain began to fall behind competitors. Shoppers reported rusting canopies, water damaged ceilings, broken tile floors, and malfunctioning soda machines . As SuperAmerica's primary competitor Holiday Stationstores continually invested in locations, SA stagnated. Upon Kwik Trip and Casey's entrance to the local market SA fell further behind . Holiday was generating twice as much revenue per store as SA. Furthermore, SA failed to further develop its food service offerings like their competitors did in the 2010s .