The Pink Channel launched on XM Radio on August 18, 2008 at midnight eastern time, as a partnership between Premiere Radio and City of Hope National Medical Center. The channel is dedicated to aiding the cause of fighting and finding a cure for cancer, as the color pink is associated with the cause. Along with the launch came a brand new website, Pink Channel Radio.com. The first song heard on the channel was "Listen to the Music" by the Doobie Brothers.