Implicit cognition also plays a role in social cognition. People tend to see objects and individuals as more encouraging or acceptable the more often that people are exposed to them. An example includes the False-fame Effect. Graf and Masson (1993) conducted a study where they showed participants a list with both famous and non-famous names. When it was shown around people were able to recall the famous names more than the non-famous names initially, but after about a 24-hour delay participants began to associate the non-famous names with famous people. This supports implicit cognition because the participants began to unconsciously associate the non-famous names with famous people.