Conrad later moved to Los Angeles to pursue a career in the fashion industry. She received her own spin-off series "The Hills" and starred in five of its six seasons from 2006 to 2009. During its production, she also attended the Fashion Institute of Design & Merchandising and worked for "Teen Vogue" and Kelly Cutrone's PR firm People's Revolution. Conrad later founded the fashion lines LC Lauren Conrad and Paper Crown, and co-founded the fair trade online store The Little Market. She has published nine books, including "L.A. Candy" and "The Fame Game" trilogies.