In 2003, Australians consumed in excess of 22 million litres, making it Australia's best selling flavoured milk drink/milk shake at that time. The drink's popularity has more recently been reflected by some McDonald's, KFC and Hungry Jack's restaurants beginning to sell it as a part of their menus across the country. In 2008, Farmers Union Iced Coffee outsold Coca-Cola in South Australia at a rate of almost 3:1, with South Australians consuming 36 million litres, making it the only place in the world where a milk drink outsells a cola product, and one of the few places where Coca-Cola is not the most popular locally consumed bottled beverage, a feat shared by Inca Kola in Peru and Irn-Bru in Scotland and various drinks in nearly every Asian country.