The first redirect services took advantage of top-level domains (TLD) such as ".to" (Tonga), ".at" (Austria) and ".is" (Iceland). Their goal was to make memorable URLs. The first mainstream redirect service was V3.com that boasted 4 million users at its peak in 2000. V3.com success was attributed to having a wide variety of short memorable domains including "r.im", "go.to", "i.am", "come.to" and "start.at". V3.com was acquired by FortuneCity.com, a large free web hosting company, in early 1999. As the sales price of top level domains started falling from $70.00 per year to less than $10.00, use of redirection services declined. With the launch of TinyURL in 2002 a new kind of redirecting service was born, namely URL shortening. Their goal was to make long URLs short, to be able to post them on internet forums. Since 2006, with the 140 character limit on the extremely popular Twitter service, these short URL services have been heavily used.