Unanue's comments prompted a call for a public boycott on social media, which was supported by various public figures, including Alexandria Ocasio-Cortez, Julian Castro and Lin-Manuel Miranda. In response, Unanue stated the next day that this was a "suppression of speech" and declined to apologize for his comments. Supporters called for an anti-boycott "buycott" in support of the company. Goya used its corporate Twitter account to call attention to its pledge made at the White House event to donate cans of food for those affected by COVID-19, and a Goya supporter launched a GoFundMe campaign that raised money to buy Goya products and donate them to food pantries.