In February 2000, Falco negotiated the first reverse compensation deal by one of the major broadcast networks. The agreement, “an astonishing reversal of the network compensation policy,” was a 10-year, $362 million deal with Granite Broadcasting that turned KNTV into the NBC affiliate serving San Francisco and San Jose. This approach changed the model so that affiliates would pay the networks for their programming – not the other way around, as had been customary. Falco made the arrangement work for both parties by finding “new revenue streams to be shared by network and stations.”