Slade had originally formed as The 'N Betweens in 1966. Aside from recording the odd, unsuccessful single, the band mainly concentrated on building a reputation on the UK's live circuit. In February 1969, Jack Baverstock, the head of A&R at Philips Records, took an interest in signing the band after hearing two of their demos, recorded during 1968 sessions with producer Martin Irving. Baverstock soon offered to sign the band if they changed their name to Ambrose Slade and found London-based management. Despite their concerns of losing the reputation gained as the 'N Betweens, the band agreed. The name Ambrose Slade was inspired by Baverstock's secretary, who had named her handbag Ambrose and her shoes Slade. Baverstock soon found them an agent, John Gunnel.