During the 1960s and 1970s, the Australian of the Year award was presented at Melbourne's Australia Day Luncheon, which was held in either the Town Hall or the Royale Ballroom. The winner was usually announced about two weeks earlier at a function that provided an opportunity to promote the upcoming Australia Day celebrations. This event was a public relations exercise that attempted to capture the imagination of the media and the nation, but in 1966 a journalist from "The Age" did not follow the script, preferring to poke fun at the stage-managed event: