"Born Rich" was the first of several television shows about the wealthy that fall season. A number of shows on the rich had started airing or were in production. "Born Rich" was considered more substantive viewing. Johnson believed that the television networks were influenced by the amount of press the film received, as it went to Sundance right before the networks started to develop and market shows for next two television seasons. He also believed the fascination with wealth in popular culture at the time of the release "is deeply influenced by the administration that's running the country." In 2004, Johnson and Cody Franchetti were interviewed about the film on Australia's Channel 9 news show "60 Minutes".