In 1988, in conjunction with March Engineering, Judd made the move into the recently reintroduced normally aspirated variant of Formula One, which would completely replace turbocharged cars in 1989. By using the existing BV V8 as the starting point for their new F1 engine, Judd saved cost while at the same time producing a customer engine that could compete on track and in the marketplace with the Ford-Cosworth V8s that were standard equipment for the (mostly smaller) teams competing to the new rules.