Some pay services also offer pornographic films; Cinemax was well known for carrying a late-night block of softcore films and series known as "Max After Dark"—a reputation that led to the network often being nicknamed "Skinemax" by viewers. Cinemax phased out this programming in the 2010s, noting the increasing amount of sexual content in other mainstream premium series (such as "Game of Thrones") as having made a specific block redundant, the increased availability of porn via other digital platforms, and an increasing shift towards action series as part of its original programming strategy. Specialized channels dedicated to pornographic films also exist, that carry either softcore adult programs (such as Playboy TV), or more hardcore content (such as The Erotic Network and Hustler TV).