Related to the focus on scholarship, Isaac started the ADF Study Program with the goal of producing credible, knowledgeable Neopagan clergy; actual druid priests and priestesses, who would be able to fulfill all the roles of modern clergy for other Neopagans, such as birth, marriage, and funerary rites. Similarly, ADF's official motto of "Why not excellence?" is an expression of the desire to create a "bona fide" religious tradition, rather than a small group that few would take seriously and which would not be around in a few years. ADF's unofficial motto, "As fast as a speeding oak," is meant to remind members that excellence takes time.