The Beverage Marketing Corporation (BMC) states that in 2013, the average wholesale price per gallon of domestic non-sparkling bottled water was $1.21. BMC's research also shows that consumers actually tend to buy bottled water in bulk from supermarkets (25.3%) or large discount retailers (57.9%) because it costs significantly less. Convenience stores are likely to have higher prices (4.5%), as do drug stores (2.8%). The remaining 9.5% is accounted for through vending machines, cafeterias and other food service outlets, and other types of sales.