Huckabee's media exposure continued to grow when he appeared on "The Colbert Report" on August 16 and the season premiere of "Real Time with Bill Maher" on August 24. Colbert jokingly attributed Huckabee's success in the Ames Straw Poll to "the Colbert bump" in reference to Huckabee's two prior appearances on the show while Maher remarked, "Rudy Giuliani scares the hell out of me so I hope you win, and the good news for you, on your birthday, is that this year a Republican dark horse could win." The coverage from Colbert instigated the Who Made Huckabee? mock feud.