Jefferson Standard sold the station to the Shott family of Bluefield, West Virginia, publishers of the "Bluefield Daily Telegraph" and owners of WHIS-AM-FM-TV in Bluefield through the Daily Telegraph Publishing Company, in 1968. The move came because WBTV and WBTW had a fairly significant grade B signal overlap, and neither station would have been able to expand its signal if Jefferson Standard had kept them both. During WBTW ownership by the Shott family, the station often used local radio personalities to deliver news, sports and weather. Regular talent included Jim (James) Griffin and Gene Allen.