The main road of the island (Phillip Island Road) leads into Cowes and becomes the town's main road, Thompson Avenue. A distinctive feature of the road is the 1 km lining of Golden Cypress trees which were planted in the early 20th century. Further into town, the road begins a gradual descent before it terminates with a T-intersection at the waterfront. As the road approaches the waterfront, density of restaurants and general retail outlets increases. Cowes Jetty was built at the end of Thompson Avenue in 1870 and remains a focal point of the town. It is flanked by sheltered beaches which are a popular attraction for families. An annual fireworks event was held at 9pm on New Year's Eve until in 2010 when they were cancelled and reinstated in 2017. Occasionally a container ship can be seen from the waterfront heading to or from the port at Hastings which is located to the north.