The V+ set-top box is technically on lease, still owned by Virgin Media, who provide technical support for it free of charge if a problem occurs for the life of a contract. Should the customer downgrade from the V+ service, the recording functions of the V+ box and access to all high definition channels and on demand content will be blocked, effectively acting as a standard V Box. As of Q1 2010, there were a total of 939,900 V+ customers, representing 25% of all Virgin TV subscribers.