In the late 1990s, Loveland was designated a Tree City by the National Arbor Day Foundation, as it began a number of efforts to promote its Historic Downtown neighborhood, in part to celebrate the city's bicentennial. The programs included a renovation of Historic Downtown itself to sport a more "gentrified" look, for example replacing concrete sidewalks with brick ones, installing park benches throughout, and providing incentives to businesses willing to improve their façades. Major roads such as South Lebanon Road (County Road 298) were expanded and given landscaped medians.