Miri Municipal Council has adopted the seahorse as the town's official symbol. It was proposed by the former Sarawak chief minister Abdul Taib Mahmud and introduced as part of the "I love Miri campaign" in 1994. The seahorse is chosen because of its distinctive figure with gentle and graceful motion. These characteristics describe multiple ethnic and cultural identities of Miri which live in peace and harmony with good values of life. It also denotes the location of Miri town near to the sea and coral reefs and the city status as a resort paradise.