On October 5, 2015, Combs announced that Bad Boy would be distributed by Epic Records. This will mark the second time that Epic president L.A. Reid oversaw distribution for Bad Boy, having previously overseen distribution for the label 15 years earlier after being appointed president of Arista in 2000. Despite founding the label in 1993, Bad Boy began celebrating their 20th anniversary in 2015 with a 20-minute mega-medley performance at the BET Awards. It stretched into 2016, starting with the label's May reunion sold-out shows at the Barclays Center in Brooklyn, and originating the Bad Boy Family Reunion Tour, starting in North America in the last week of August 2016.