With the Cleveland Browns' move to the newly-formed American Football Conference after the completion of the AFL-NFL merger of 1970, channel 3, by way of NBC's rights to carry the AFC games, became the station of record for the team, replacing WJW in that role. This partnership would continue through 1995. Since 2006, Browns games are shown on channel 3 when the team plays on NBC's "Sunday Night Football", and since 2019, in a simulcast with ESPN when the team plays on "Monday Night Football".