The book takes place mainly in the Florida Keys, where Serge heads to "reinvent himself". After flirting with becoming the next Jimmy Buffett (undaunted by a total lack of musical talent), he finally decides to marry. All he has to do is find the right woman. Given Serge's personality (a mixture of bizarre topic-hopping as his attention drifts and his penchant for brutal honesty), this proves quite a challenge. And somehow, he's picked up a legion of devoted followers continually begging him for pearls of wisdom.