As from 10 March 1983, plans were afoot to start broadcasting to the United Kingdom, with the aim of proving that there was a potential audience with the service being technically possible, and that the service could make a profit. Nonetheless, the station struggled financially because of a limited audience, this was due to the relatively-weak signal of OTS that made direct-to-home reception of the service extremely difficult; the service therefore had to rely on cable audiences, and was restricted to countries where receiving the channel via cable was very legal. The service also had to covering the high costs of satellite transmission and on 25 March of that year, Rupert Murdoch had shown interest in the project and he held talks with SATV's owners about buying a substantial equity stake in the company. On 27 June 1983, the shareholders of Satellite Television agreed a £5 million offer to give News International 65% of the company.