The matter became serious enough for retailer Marks & Spencer to request the newspaper to remove an advertisement for its services from anywhere near the vicinity of the article, with the company issuing a statement which read: "Marks & Spencer does not tolerate any form of discrimination". Nestlé also disassociated themselves with the article, saying Moir's words contradicted the company's values of "mutual respect and tolerance, regardless of culture, religion or nationality". The company's Nescafé brand was featured alongside the article.