the first postmaster. In 1925, the town of Ethanac changed to "Romola Farms", developed by the Pacific Mutual Life Insurance Company. The developer sold off small ranches of four to five acres for the cultivation of fig trees, and grapes. The project became so popular that the Ethanac post office would be changed to Romola Farms. When the Post Office Department requested the name change, to avoid confusion with San Diego County's Ramona post office, the name was changed for a final time to Romoland. The origin of the development of the name has never been revealed.