Monster.com advertised on the Super Bowl starting in 1999 and every year through Super Bowl XXXVIII in 2004. Monster's first-ever Super Bowl ad, "When I Grow Up", (created by Mullen) asking job seekers, "What did you want to be?" It is the only commercial named to "Time" magazine's list of the "Best of Television 1999." As the official online career management services sponsor of the 2002 Olympic Winter Games and 2002 U.S. Olympic Team, Monster had a strong presence at the 2002 Olympic Winter Games in Salt Lake City.