In a 2008 comparison of the nutritional value of 27 cereals, US magazine "Consumer Reports" found that both Honey Smacks and the similar Golden Crisp were still the two brands with the highest sugar content, more than 50 percent (by weight), commenting "There is at least as much sugar in a serving of Kellogg's Honey Smacks [...] as there is in a glazed doughnut from Dunkin' Donuts". "Consumer Reports" recommended parents choose cereal brands with better nutrition ratings for their children.