Released on March 8, 1994, to instant success, "The Downward Spiral" debuted at number two on the US "Billboard" 200, selling nearly 119,000 copies in its first week. On October 28, 1998, the Recording Industry Association of America (RIAA) certified the album quadruple platinum, and by December 2011, it had sold 3.7 million copies in the United States. The album peaked at number nine on the UK Albums Chart, and on July 22, 2013, it was certified gold by the British Phonographic Industry (BPI), denoting shipments in excess of 100,000 copies in the United Kingdom. It reached number 13 on the Canadian "RPM" albums chart and received a triple platinum certification from the Canadian Recording Industry Association (CRIA) for shipping 200,000 copies in Canada. A group of early listeners of the album viewed it as "commercial suicide", but Reznor did not make it for profit as his goal was to slightly broaden Nine Inch Nails' scope. Reznor felt that the finished product he delivered to Interscope was complete and faithful to his vision and thought its commercial potential was limited, but after its release he was surprised by the success and received questions about a follow-up single with a music video to be shown on MTV. The album has since sold over four million copies worldwide.