In 1929, as a favor to an old client, Julius Liebowitz, Donenfeld gave work to Julius' son, Jack. Jack and Harry had little in common, but Jack soon emerged as a man who could run finances. Whereas Harry would promise the world to clients without understanding the economic realities, Jack was bookish and ensured bills were paid on time and helped create a respectability in the firm. Soon the two men were spoken of as a partnership. With the financial backing of Paul Sampliner, Irving Donenfeld as head printer, Harry as salesman and Jack Liebowitz running the finances they launched the Independent News Company in 1932. Now Donenfeld was a distributor as well as a publisher and was now no longer reliant on others to run his business.