Though they were initially introduced as antagonists in the "Rayman" series of games, the popularity of the characters, aided by various viral videos and media appearances, led "Raving Rabbids" to become its own separate franchise, dropping the "Rayman" name as of 2009's "Rabbids Go Home". The Rabbids have gone on to appear in other expanded media, such as a TV show and a feature film currently in development, as well as making guest appearances in other Ubisoft games. As of June 2019, the series had sold over 20 million units worldwide.