Dee Jay was conceived for "Super Street Fighter II" by American designer James Goddard, and whose name was chosen as a variant on Goddard's name. He was the first "Street Fighter" character to be designed by an American, and only one of only three characters in the series to have been conceived by an American, along with Blade and Captain Sawada. While "Super Street Fighter II" was going to feature Cammy, T. Hawk, and two brothers who had the same design save for a head swap, Goddard felt that it would be redundant to have another pair of characters with the same fighting style. As a result, Capcom added Dee Jay in place of one of the brothers, while the other evolved into Fei Long.