DMADV, define – measure – analyze – design – verify, is sometimes synonymously referred to as DFSS, although alternatives such as IDOV (Identify, Design, Optimize, Verify) are also used. The traditional DMAIC Six Sigma process, as it is usually practiced, which is focused on evolutionary and continuous improvement manufacturing or service process development, usually occurs after initial system or product design and development have been largely completed. DMAIC Six Sigma as practiced is usually consumed with solving existing manufacturing or service process problems and removal of the defects and variation associated with defects. It is clear that manufacturing variations may impact product reliability. So, a clear link should exist between reliability engineering and Six Sigma (quality). In contrast, DFSS (or DMADV and IDOV) strives to generate a new process where none existed, or where an existing process is deemed to be inadequate and in need of replacement. DFSS aims to create a process with the end in mind of optimally building the efficiencies of Six Sigma methodology into the process "before" implementation; traditional Six Sigma seeks for continuous improvement "after" a process already exists.