Manna Music Inc founders Tim and Hal Spencer introduced Andraé Crouch to Carmichael, helping to launch Crouch's recording career. Carmichael also provided the backing for a number of RCA albums by Gospel singer George Beverly Shea, including "The Love of God" in 1958, and "How Great Thou Art" in 1969. In 1969, Carmichael and Kurt Kaiser collaborated on "Tell It Like It Is", a folk musical about God. The record album of the musical, which included the song "Pass It On", sold 2,500 copies, completely selling out the first run; it then completely sold out its second run of 100,000 copies.