The agenda-building perspective ascribes importance not only to mass media and policymakers, but also to social process, to mutually interdependent relation between the concerns generated in social environment and the vitality of governmental process. Thus according to Cobb and Elder, the agenda-building framework makes allowances for continuing mass involvement and broaden the range of recognized influences on the public policy-making process. Although the public does have a place on the list of possibly influencing the media agenda, they are not thought to powerfully shape media agendas. It seems the more correct to argue the possibility that when journalists look to their own interests for story ideas, they are actually trying to predict their audience's needs.