"GamesMaster" was not affected and continued with success. In 1998, towards the end of production for the 7th series, the programme was looking set to be re-commissioned; viewing figures were still strong, and the programme was finding a new audience, benefiting from the emerging PlayStation culture with the success of Sony's console bringing gaming into the mainstream. The production was also more oriented towards actual games players than the first few series, which had been decidedly light in feature content, and no longer poked fun at 'nerds' and 'geeks', as it was young adults and not children and teenagers who appeared on the programme; indeed, they and the publicity-seeking celebrities were now the subject of jokes.