From July 2008 to October 2009, KETK was the solid #2 television news outlet in East Texas. KLTV led the local news ratings by far, with over 70,000 households, while KYTX was a distant third. However, in November 2009, KETK dropped to a distant third place behind both KLTV and KYTX, although KETK's ratings were expected to recover after "The Jay Leno Show" was dropped by NBC in February 2010. KETK restored a prime time newscast on KFXK on January 28, 2008, with the debut of a half-hour weeknight-only 9:00 p.m. newscast; it subsequently began producing a two-hour weekday morning newscast from 7:00 to 9:00 a.m. for channel 51 in September 2011. On April 23, 2010, KETK became the second television station in the Tyler–Longview market (after KYTX) to begin broadcasting its local newscasts in high definition.