Innocent's mannerisms and diction is unique in Malayalam cinema and he wildly caught the attention of the Malayalam audience. This made him almost a phenomenon in the Malayalam comedy scene, also making him a hot favourite for mimicry artistes. His popularity can be gauged from the fact that many frontline directors in Malayalam (like Priyadarshan, Satyan Anthikkad, Fazil and Kamal) rarely make films without Innocent. He has proven his acting skills in serious and character roles in several films. He has been the president of Association of Malayalam Movie Artistes (AMMA) for 12 years. He has held the post for the last four consecutive terms.