An earlier version of a Phone a Friend syndicate was reported in the "Northampton Chronicle and Echo" during 2003. Paul Smith, the managing director of Celador Productions, stated: "We are aware of Paddy Spooner and what people similar to him are doing, and we have made a priority of changing our question procedure. We are confident we have now made it impossible for anyone to manipulate the system." Since then, the options of people that can be called have a picture of themselves shown on-air. During the 2010–14 era and with the show's relaunch in 2018, every person listed as a friend who might be called had a person from the production company present to video their actions.