The 2nd annual Nisei Week introduced the Nisei Week pageant and Nisei Week Coronation Ball in 1935. The pageant was created to help reinvigorate local business and promote goodwill in the greater Los Angeles community. Today, the queen is crowned for her community service and presentation skills, with a formal coronation held for judging and celebration. New queens and princesses (part of a court marked by year) are inducted annually and featured prominently on float during the Nisei Week Parade. The Queen and Court, representing Nisei Week during community events throughout the year, were crowned at a formal dinner of 700 guests on the primary weekend of Nisei Week's festival.