Branigan and her music saw renewed popularity and public interest in 2019 in the US after "Gloria" was adopted by the NHL's St. Louis Blues as their unofficial victory song while they completed a historic mid-season turnaround to win their first Stanley Cup in franchise history, leading to the song entering ice hockey lore as an "unlikely championship anthem". Branigan's legacy manager and representative Kathy Golik embraced the trend and traveled to St. Louis to publicly represent Branigan among the Blues fanbase during the 2019 Stanley Cup Playoffs, later stating her belief that Branigan and "Gloria" "will forever be intertwined" with the Blues and the city of St. Louis.