The Gansito Snack Cake was invented in Mexico City, Mexico in 1957 at the Marinela factory. Alfonso Velasco invented the original recipe for the snack cake, while Victor Milke, Guadalupe Pérez, and Roberto Servitje designed the molds necessary to produce the snack cake. At first, the molds only made two Gansito Snack Cakes at a time; today’s can create 18 at the same time. It was one of the first three, individually wrapped snack cakes produced at the Marinela factory, and the first order made at the factory was for 500 Gansito Snack Cakes which took eight hours to create. The Gansito Snack Cake took precedence in the Marinela Brand, and Lorenzo Servitje and Jaime Jorba, two of the original founders of Grupo Bimbo and Marinela, called Gansito Snack Cakes the star of Marinela products.