On August 7, 2008, WDSS discontinued the Radio Disney format, switching to a continuous-loop announcement, announcing the changeover to a new "Public Reality Radio" format in September. The announcement also mentioned that the station's call sign would change over to WPRR on August 18 (the new calls actually took effect August 20). According to station owner Bob Goodrich, Public Reality Radio will be a non-profit, educational endeavor, featuring "a variety of podcasts and programming." On September 22, 2008, "Public Reality Radio" was launched, which includes programming from the Pacifica Radio network.