George Strickler, then Rockne's student publicity aide and later sports editor of the "Chicago Tribune", made sure the name stuck. He had pitched the idea out loud at the halftime of the Army game in the press box as a tie in to the 1921 Rudolph Valentino movie "The Four Horsemen of the Apocalypse." After the team arrived back in South Bend, he posed the four players, dressed in their uniforms, on the backs of four horses from a livery stable in town. The wire services picked up the now-famous photo, and the legendary status of the Four Horsemen was assured.