Kim and Lee studied the pattern of the Internet mediated agenda-setting by conducting a case study of 10 cases that have a great ripple effect in Korea for 5 years (from 2000 until 2005). Scholars found that a person's opinion could be disseminated through various online channels and could synthesize public opinion that influences news coverage. Their study suggests 'reversed agenda effects', meaning that public agenda could set media agenda. Maxwell McCombs also mentioned "reverse agenda-setting" in his recent textbook as a situation where public concern sets the media agenda.