In 1999, Magnus Wurzer and Chris Veigl (of Shifz) started to present a self-made cocktail robot at the small independent Viennese culture and art space VEKKS. The group monochrom (Johannes Grenzfurthner, Günther Friesinger, Franz Ablinger) first participated with performances and presenting machines, but shortly after monochrom teamed up with Shifz as organizers and the small event became a big international festival presented at Vienna's Museumsquartier and several other locations in the Vienna metro area. Roboexotica presents around 20 machines every year and draws around 3000 guests per event. The event is attracting robot builders from all over the world.