While president of the Sounds, Nashville led all of Minor League Baseball in attendance in their first season and went on to lead the Southern League in attendance in each of their seven seasons as members of the league. The franchise was recognized for its promotion efforts when it won the Larry MacPhail Award for outstanding minor league promotions in 1978, 1980, and 1981. Schmittou was later hired to serve as the Vice President of Marketing for the Texas Rangers Major League Baseball (MLB) team from 1983 to 1986. He also headed a group that sought, unsuccessfully, to place major league franchise in the city as part of the 1993 MLB expansion.