In the 1920s, Singer sales climbed steadily, By 1928, Singer was Britain's third largest car maker after Austin and Morris. Singer, restricted by a built-in site, acquired other companies for factory space. In 1926, they made 9,000 cars. In 1929, with seven factories and 8,000 employees, they produced 28,000 cars, though having just 15% they trailed far behind Austin and Morris which shared 60% of the market. Hampered by their new acquisitions, the cost of new machinery and a moving assembly line in their latest acquisition, Singer's offerings were eclipsed by new models from Austin, Morris, and Hillman; from 1932, these were joined by the new Ford Model Y.