Van Dyke and other members of the Broadway production were unhappy with the film adaptation due to the focus shift to Kim. Van Dyke stated that Birdie was "a romp'" on Broadway, but they "Hollywood-ized" the movie. "They made it a vehicle for Ann-Margret." Paul Lynde, who played Mr. MacAfee on stage and in the film, later quipped "They should have retitled it 'Hello, Ann-Margret!' They cut several of my and the other actors' best scenes and shot new ones for her so she could do her teenage-sex-bombshell act." Susan Watson, who created the role of Kim on Broadway, later said, "Anyone who likes the film didn't see the show." In January 2009, Adam Shankman signed on to develop and produce a remake.