Muñiz ran on a campaign devoted to improving education in Texas, developing multilingual and multicultural curriculums, equal funding for all school districts, for local school boards to proportionately reflect their communities, free early childhood education, and a number of other services. Despite his immense popularity and recognition in the state as one of the leading Mexican-American political figures, his fellow LRUP candidates fell short in attaining the same level of popularity. Despite obstacles, Muñiz campaigned tirelessly both in the state and outside – targeting areas with high numbers of migrant workers from Texas. Similar to campaigns run previously in Crystal City, La Raza Unida distributed massive amounts of buttons, stickers, and posters along with holding huge vote drives on election day in the barrios.