The advent of the Internet and social networks give rise to a variety of opinions concerning agenda-setting effects online. Some have claimed that the power of traditional media has been weakened. Others think that the agenda-setting process and its role have continued on the Internet, specifically in electronic bulletin boards. With the presence of rapid mass communication, like social media, the agenda setting theory is both supported and challenged to evolve. Some suggest that social media and traditional media in political campaigns will integrate. Social media is the next step of agenda setting because now popular Twitter handles can now choose what they want their followers to see. While some theorize that the rise of social media will bring a downfall to journalists ability to set the agenda, there is considerable scholarship to counterbalance this form of thinking. People can also chose which accounts they want to follow on any social media platform. This has changed the way in which agenda setting is going and will continue to change throughout the evolution of technology and different media platforms.