The first high-quality loudspeaker developed expressly as a studio monitor was the Altec Lansing Duplex 604 in 1944. This innovative driver has historically been regarded as growing out of the work of James Bullough Lansing who had previously supplied the drivers for the Shearer Horn in 1936, a speaker that had rapidly become the industry standard in motion-picture sound. He had also designed the smaller Iconic and this was widely employed at the time as a motion-picture studio monitor. The 604 was a relatively compact coaxial design and within a few years it became the industry standard in the United States, a position it maintained in its various incarnations (the 604 went through eleven model-changes) over the next 25 years. It was common in US studios throughout the 1950s and 60s and remained in continuous production until 1998.