On 24 November 2009, Virgin Media entered into a strategic partnership with TiVo. Under the mutually exclusive agreement, TiVo developed a converged television and broadband interactive interface to power Virgin Media's next generation, high definition set-top boxes. The terms of the deal were not disclosed. TiVo became the exclusive provider of middleware and user interface software for Virgin Media's next generation set-top boxes. Virgin Media became the exclusive distributor of TiVo services and technology in the United Kingdom. Virgin Media first TiVo co-branded product was released in 2010.