On July 11, 2010, Lil' Kim launched her signature milkshake, titled "Queen Bee", at Millions of Milkshakes in West Hollywood, with proceeds going towards Wyclef Jean's Yéle Haiti Foundation. On February 9, 2013, Lil' Kim took part in the first annual "Reality On The Runway" fashion show. The event wanted to help raise $300,000 for people infected with HIV/AIDS and increase awareness. All designs from the show were auctioned off online following the event with a portion of the proceeds going to AIDS United.