He fronted a campaign to encourage the use of Dublin's light-rail infrastructure (the DART) and, before that, the "My Dublin" ads for radio stations 98FM and FM104. He narrated a retelling of the great Irish Myths and Legends—scripted by Steven Byrne—over a six CD set in 2006. He also narrated the stories of Oscar Wilde in his distinctive voice for a series released on CD by the "News of the World" newspaper. Both were re-released as CD box sets in 2010.