Haasan received the first Abraham Kovoor National Award for his humanist activities and secular life in 2004. He was project ambassador for Hridayaragam 2010, which raised funds for an orphanage for HIV/AIDS-affected children. In September 2010 Haasan launched a children's cancer relief fund and gave roses to children with cancer at Sri Ramachandra University in Porur, Chennai. He has pledged his product-endorsement income to social causes. Haasan won  5 million on "Neengalum Vellalam Oru Kodi" in March 2013 and promised that his prize money would be used for "Petral Thaan Pillaya", supporting children with HIV.