HitFix's Katie Hasty viewed that video played out more like a fashion clip than an actual music video, but mused that it was a probable result considering the past of the director. Hasty commented that it was a "gorgeous way to sell the song." Robbie Daw of website Idolator compared the Nick Knight cinematography to the style featured in the music video for Lady Gaga's single "Born This Way" (which was directed by Nick Knight) and wrote that "the black-and-white extravaganza is a rap video unlike any others released in recent memory — well, unless you count Kanye's last off-the-wall clip." Luis Tovar of Pretty Much Amazing compared the video to the trailer of "The Dark Knight Rises", and called it "totally Kanye". Popdust writer Katherine St Asaph described the video as an artistic "black-and-white cut that disorients you with lots of falling and flailing and flailing-called-interpretive-dance, with billowing smoke and sudden shifts in art direction", commenting that the video was a welcome change of pace.