Cultural and linguistic differences between the two wings gradually outweighed any sense of religious unity. The Bengalis took great pride in their culture and language which, with its Bengali script and vocabulary, was unacceptable to the West Pakistani elite, who believed that it had assimilated considerable Hindu cultural influences. West Pakistanis, in an attempt to "Islamise" the East, wanted the Bengalis to adopt Urdu. The activities of the language movement nurtured a sentiment among Bengalis in favour of discarding Pakistan's communalism in favour of secular politics. The Awami League began propagating its secular message through its newspaper to the Bengali readership.