Just as Feldman's quickness and comedic rhythms are reminiscent of Groucho Marx, the game is reminiscent of Marx's "You Bet Your Life" quiz show in that it is designed more to give the host a chance to interact with the players than to be a serious test of their knowledge. Feldman often comments that the "Whad'Ya Know" quiz is not a trivia quiz, but rather one of "general knowledge." When the show is recorded from its home base at Monona Terrace in Madison, Wisconsin, the call-in number used is 1-800-942-5669. With this number, the announcer would also give the telephonic mnemonic 1-800-WHA-KNOW or 1-800-WHAK-NOW. While on the road, phone number changes are handled in the same fashion, often resulting in humorous, nonsensical words or phrases.