In the years to follow, Bad Boy saw a commercial decline. In 1999, Mase became religious and abruptly retired from the business, leaving a serious dent in the company, especially since his 2nd album had just been released. Bad Boy found some success with Shyne, a young rapper from Brooklyn, who garnered generally mixed reviews for his deep voice and slow flow—which many considered to be too reminiscent to, and perhaps a rip-off of The Notorious B.I.G., meanwhile, Combs' later albums failed to generate the same kind of acclaim that his debut had. In an attempt to further market himself, he underwent several name changes; from "Puff Daddy" to "Puffy" to "P. Diddy," to simply just "Diddy" then shortly Diddy- Dirty Money." But with the split of the group he abruptly returned to "Diddy."