In the 2017–18 season, the D-League entered into a multi-year partnership with Gatorade and announced it would be rebranded as the NBA Gatorade League, which was officially shortened to "NBA G League" prior to the season. It also continued its membership changes with the relocation of the Erie BayHawks to Lakeland, Florida, as the Lakeland Magic, a new Erie BayHawks franchise; and expansions in the Agua Caliente Clippers in Ontario, California; the Memphis Hustle in Southaven, Mississippi; and the Wisconsin Herd in Oshkosh, Wisconsin. The Los Angeles D-Fenders would also re-brand to the South Bay Lakers.