This method of distribution - soon to become known as mail art - would become the basis for the buildup to the Yam Festival (May backwards), mid 1962-May 1963, organised with Robert Watts. The mailed scores were intended to build anticipation for a monthlong series of events held in New York and on George Segal's farm, New Jersey. Featuring a large cross section of avant-garde artists, the festival was based around the idea of operating 'as an alternative to the gallery system, producing art that could not be bought'. Artists participating in the festival included Alison Knowles, Allan Kaprow, John Cage, Al Hansen, Ay-O, Dick Higgins, Karlheinz Stockhausen and Ray Johnson. The festival has come to be seen as a proto-fluxus event, involving many of the same artists.