The station changed its callsign to KGEB on November 29, 1999, becoming the originating station of the Golden Eagle Broadcasting (now GEB America) network (the KGEB call letters were used fictionally in the 1953 science-fiction film adaptation of "The War of the Worlds", appearing on the truck and microphone of a radio news reporter covering the Army's first engagement with the Martian invaders). By this point, the station gradually shifted towards a lineup mainly featuring religious programming, including programs produced by the station—such as weekly services from the ORU Chapel—as well as syndicated religious programs (both those distributed exclusively to religious broadcasters and those distributed to both religious and commercial broadcasters)—including programs from televangelists such as James Robison, Jim Bakker, Joel Osteen and Joyce Meyer, as well as a very sparse amount of secular programming and a block of children's programs complying with the FCC's educational programming guidelines on Saturdays.