In the October 2016 shadow cabinet reshuffle, Watson was made Shadow Secretary of State for Culture, Media and Sport. In that role, he called for greater scrutiny of a planned takeover of Sky UK by Murdoch-owned Fox, backed the TV licence fee, criticised government pressure on Ofcom in relation to regulation of the BBC, and proposed fairer rail ticketing for football fans. In 2017, he announced the Labour Party would launch a review of the NHS treatment of gambling addiction. The review was published in 2018 which proposed a blanket ban in the use of credit cards for betting. Watson said making gambling payments with credit cards "significantly increases the risk gamblers will gamble more than they can afford."