The schooner's mission is "to continuously promote the history and legacy of Bluenose and Bluenose II as well as the rich past and present of Lunenburg and Atlantic Canada." In this capacity, during summer months "Bluenose II" tours the Atlantic seaboard and the Gulf of St. Lawrence, routinely stopping in ports across Nova Scotia, as well as Quebec City, Montreal, Toronto and many ports of call in the United States, serving as a goodwill ambassador and promoting Nova Scotia tourism. "Bluenose II" has also travelled further afield, such as in 1986 when it participated in the Vancouver World's Fair. Summer activities include onboard tours, harbour cruises and deckhand experiences, as well as outreach for schools and youth groups in Nova Scotia.