He was a public relations executive from 1955 to 1960. Previously, he had been a radio and television producer and an Army correspondent. He worked as a publicist for a homebuilder who exhibited a model home at an American trade fair at Sokolniki Park in Moscow in 1959—the one in which Richard Nixon and Nikita Khrushchev had their Kitchen Debate. A much circulated black-and-white photograph of the event was taken by Safire. Safire joined Nixon's campaign for the 1960 Presidential race, and again in 1968. After Nixon's 1968 victory, Safire served as a speechwriter for him and for Spiro Agnew; he is known for having created Agnew's famous term, "nattering nabobs of negativism."