While choosing a name for the fictitious newspaper, consideration was given to combining the names of "The Globe and Mail" (another Toronto newspaper) and the "Daily Star" to become "The Daily Globe". But when the comic strip appeared, the newspaper's name was permanently made the "Daily Planet" to avoid a name conflict with real newspapers. In "Superman" (volume 1) #5 (Summer 1940), the publisher of the "Daily Planet" is shown to be Burt Mason, a man who is determined to print the truth even when corrupt politician Alex Evell threatens him. In "Superman" #6 (September–October 1940), Mason gives free printing equipment to "The Gateston Gazette" after its editor, Jim Tirrell, is killed and its equipment is destroyed by racketeers that Tirrell insisted on reporting.