Two concepts: relevance and uncertainty, define an individual's need for orientation. Relevance suggests that an individual will not seek news media information if an issue is not personally relevant. Hence, if relevance is low, people will feel the need for less orientation. There are many issues in our country that are just not relevant to people, because they do not affect us. Many news organizations attempt to frame issues in a way that attempts to make them relevant to its audiences. This is their way of keeping their viewership/readership high. "Level of uncertainty is the second defining condition of need for orientation. Frequently, individuals already have all the information that they desire about a topic. Their degree of uncertainty is low." When issues are of high personal relevance and uncertainty low, the need to monitor any changes in those issues will be present and there will be a moderate the need for orientation. If at any point in time viewers/readers have high relevance and high uncertainty about any type of issue/event/election campaign there was a high need for orientation.