Despite the financial difficulties, between 1907 and 1910 the company built a new headquarters on Papenburgstrasse in Bremen, the prestigious NDL Building to plans by architect Johann Poppe, who was also the lead interior designer for the company's liners. The building, the largest in the city at the time, was in eclectic Renaissance Revival style with a tower. It was sold in 1942 to Deutsche Schiff- und Maschinenbau and when the company was broken up into its constituent parts after World War II, passed to AG Weser. However, it had been severely damaged by bombing and was ultimately demolished and a Horten department store built on the site in 1969. The adjacent new shopping mall bears the name "Lloyd Passage".