From the start, WGTU was locally owned, most recently by Tom Scanlan (who at one time also owned Marquette's WBUP until its 2003 sale to Max Media. In 1998, the station began to provide promotional and advertising services for cable-only WB affiliate "WBVC" which was based at WGTU's original studios on East Front Street in Downtown Traverse City. In early November 2006, WGTU and WGTQ upgraded their digital signals to begin offering ABC in high definition which can also be seen on Charter digital channel 788.