Just to the east of the Anheuser-Busch properties, in the southeastern section of the county, on the south side of U.S. Route 60, the county's James River Enterprise Zone, an Urban Enterprise Zone is located in Grove. The area contains planned and zoned for industrial uses. James City County is actively seeking additional industrial business in this prime area of the county. The sites within a designated "enterprise zone" offer state and local incentives to businesses that locate in those zones, invest and create jobs.