In 2009, the Hudson River Park Trust selected Youngwoo & Associates to redevelop the site. The current concept, dubbed the SuperPier after a nickname given to the structure in a 1952 Popular Mechanics article, includes a retail shopping environment based on salvaged steel shipping containers and re-use of the roof and concrete-encased basement space below the waterline, as well as incubator office rental spaces for start-up companies. The office spaces will be developed and leased by RXR Realty. The structure would contain offices for Google, which also had offices in the nearby 111 Eighth Avenue building. The renovated Pier 57 building was originally also supposed to include Bourdain Market, a food market by the TV chef Anthony Bourdain, but plans for the market were scrapped in late 2017.