From the business point of view, Dacre's time as editor has been highly successful: "no editor can point to rises in sales that come anywhere near Dacre's in the 10 years that he has been in the job", wrote Simon O'Hagan in 2002. In his first decade as editor of the "Mail", circulation rose by 805,000 in a declining market for tabloid newspapers, although the rise in circulation was helped by the closure of the "Today" newspaper. Circulation peaked in 2003 with daily sales of 2.5 million copies, but by 2018 was down to 1.4 million. However, the Mail Group's website Mailonline has overtaken "The New York Times" as the English-language title with the largest reach. Although the website reprints content from the newspaper, as well as generating its own material, responsibility for it is delegated to Martin Clarke as Dacre does not use a computer. Dacre received a bonus of £263,388 (as revealed in the 2016 DGMT annual report) for his involvement in the company's consumer digital media.