By renting space on the Luxembourg-based Astra satellites, Murdoch circumvented British ownership laws, and using the existing PAL broadcast technology, Sky Television began broadcasting four channels of programming on 5 February 1989, including an upgraded version of the original Sky Channel, later renamed Sky One; Eurosport, a joint-venture between the European Broadcasting Union and News International; Sky Movies (which became a subscription service from 5 February 1990); and Sky News, a 24-hour news channel. Start-up costs reached £122 million; losses for its first year of operations were £95 million. Initially, Sky Channel's programming remained much the same (children's programmes, soaps, and American action series), except for a number of new game shows and a few international-based travel documentaries. Another programme that also came with the relaunch was "Sky by Day", Sky TV's variation on ITV's more popular "This Morning", hosted by ex-BBC Radio 1 DJ Tony Blackburn (who had moved to commercial radio by then) and ex-"Magpie" presenter Jenny Hanley. The show had a mix of entertainment, gossip, fashion, etc. Yet it was noticeably low budget and had a small fan base. Prime-time broadcasts to European cable operators of Sky Channel were replaced by Eurosport, which was the only of Sky's new channels to be officially aimed at a pan-European audience (unlike Sky Channel had up to then).