On June 1, 2013, Steinem performed on stage at the "Chime For Change: The Sound Of Change Live" Concert at Twickenham Stadium in London, England. Later in 2014, UN Women began its commemoration of the 20th anniversary of the Fourth World Conference on Women, and as part of that campaign Steinem (and others) spoke at the Apollo Theater in New York City. Chime For Change was funded by Gucci, focusing on using innovative approaches to raise funds and awareness especially regarding girls and women.