The paper was published in broadsheet format and had its main office in Budapest. In 2004, the newspaper secured sufficient funds to build an entirely new, high-capacity, full-color printing facility for its own exclusive use, which was unusual for the Hungarian press. The expanded use of color was meant as a means to help "Népszabadság"'s competitive position among daily newspapers. It had more copies circulated than all of its Hungarian competitors combined, although circulation was already in the process of decline (see below).