During the 1960s, bands often included in their names misspelled words and/or homophones that played on double meanings of the names as spoken. Examples include the Beatles, an intentional misspelling of "beetles", the Byrds, and Led Zeppelin, in which "led" was deliberately misspelled to make clear it is pronounced (as in the metal lead) rather than the other pronunciation of "lead", . Whereas The Beatles were named largely as a pun for their beat-driven style, many of the bands who adopted the motif following their success in the mid-1960s did so in an effort (by either themselves or their record labels) to capitalize on a fad. The Turtles successfully resisted an effort by their label, White Whale Records, to name them "The Tyrtles."