And the snack cake soon became a beloved product and an all-time favorite in Mexico as Grupo Bimbo expanded through the country and created routes to even the most distant villages. The popular Gansito Character that became a trademark of Marinela and decorates the snack cakes’ packaging was designed by Alfonso Velasco, who was one of Bimbo’s founders. Velasco also created the famous tagline, “¡Recuérdame!” which means, “Remember me!” Gansito Snack Cakes are one-of-a-kind and different from other snack cakes in that they are coated in chocolate-flavored icing and sprinkles and filled with crème and jelly filling. The dessert was first delivered by bicycles and then by unique, three-wheeled motor vans in Mexico called “ganseras.” The salesmen were nicknamed “ganseros”. The routes the ganseros sold Gansito Snack Cakes along were called, “rutas ganseras.”