On the outbreak of World War II, Sir George Stanley White, managing director of the Bristol Aeroplane Company from 1911 to 1954, was determined not to suffer the same difficulties a second time. The company now employed 70,000 and he knew he must plan for the time when the voracious wartime demand for Bristol aircraft and aircraft engines would suddenly end. The company began working with AFN Ltd, makers of Frazer Nash cars and British importer of BMWs before the war, on plans for a joint venture in automotive manufacture.