To replicate the promotional buzz of "The Lion King", the four-minute musical number, "Colors of the Wind", was released in November 1994, accompanying a theatrical re-release of "The Lion King". On February 3, 1995, Disney began its promotional marketing campaign starting in San Diego, California launching a nationwide 18-week tour of fashion malls located within twenty-five cities where a mall exhibit named Pocahontas Animation Discovery Adventure was created to help promote the release. There, a Disney animator would guide shoppers on a presentation tour, which featured a walk-through maze with interactive lily pads, flying birds, and huge video wall, a studio workshop where visitors can become the voice of their favorite animated character, and an area where visitors can electronically manipulate images. Additionally, they would demonstrate animation techniques and discuss the design and creation of Pocahontas' character. Further promotional tie-ins included Burger King distributing 55 million toy replicas of the film's characters with kids' meals, Payless Shoes selling a line of moccasins, and Mattel peddling a Barbie-like Pocahontas doll.