Hall's encoding/decoding model has left its proponents with three main problems to solve The first problem concerns polysemy. The three positions of decoding proposed by Hall are based on the audience's conscious awareness of the intended meanings encoded into the text. In other words, these positions – agreement, negotiation, opposition – are in relation to the intended meaning. However, polysemy means that the audience may create new meanings out of the text. The audience's perceived meanings may not be intended by the producers. Therefore, ‘polysemy’ and ‘opposition’ should be seen as two analytically distinct processes, although they do interconnect in the overall reading process. The second problem relates to aesthetics. TV viewers may take an aesthetically critical stance towards the text, commenting on the paradigmatic and syntagmatic aspects of textual production. Underlying this is the viewers’ awareness of the ‘constructedness’ of the text, which is a different dimension from meaning making in the decoding process. The third problem addresses the positions of encoding. Hall's model does not differentiate the various positions media producers may take in relation to the dominant ideology. Instead, it assumes that encoding always takes place within a dominant-hegemonic position.