In 2018, the town celebrated its 80th annual Swallows Day Parade and Mercado Street Fair put on by the San Juan Capistrano Fiesta Association. The parade is the end celebration of a three-month Fiesta de las Golondrinas where the town puts on events to commemorate the migration home of the songbirds. The parade shuts down a portion of the downtown area to make way for floats, horses, and people walking in the parade. The event holds the title of being the longest-running and largest non-motorized parade west of the Mississippi.