The industry improved in the early 20th century. It was considered an important shipping center in the region, and the city of Chesapeake, Ohio even carried out developments on the road system of Morehead. Its abundance of lumber, fire clay, farm products and gas made it an active center of industry, of which was mainly oriented towards agriculture. The close proximity of the Licking River helped ensure the population would flourish. In the 1920s, the city refocused its efforts towards fire clay extraction amidst the dwindling prices of timber. One of the first transcontinental auto trails in the US, the Midland Trail, was connected to Morehead in 1929.