On June 20, 1995, major enhancements and expansions were announced for the area, with the Disney Village Marketplace and Pleasure Island being combined into a newly branded district named Downtown Disney. The re-branding was introduced on September 7, 1997. On September 15, Downtown Disney West Side, a expansion, opened as a third shopping, dining, and entertainment area featuring venues such as La Nouba (the former Cirque Du Soleil show in residence which closed at the end of 2017), DisneyQuest, and Virgin Megastore. Major changes to the complex also included the conversion of Mickey's Character Shop into the World of Disney, becoming the world's largest Disney store, in addition to the expansion and upgrade of the AMC Pleasure Island Theatres, as well as the opening of Rainforest Cafe and Planet Hollywood. On September 27, 2008, the Pleasure Island nightclubs closed.