Craig, the youngest member of the Dean family, arrives in Hollyoaks with his family, his parents, Johnno and Frankie, his brother, Jake, and sisters, Debbie and Steph. He uses his intelligence to manipulate Hollyoaks villagers and to pull a variety of scams. He falls for older girl Abby Davies, as she leads him on, making him believe that she fancies him. However, nothing happens in the relationship after Craig discovers that she is using him in order to make her ex-boyfriend, Lee Hunter, jealous.