In the lead-up to Winfrey's tour of Australia, the show was heavily criticized for airing a segment sponsored by the McDonald's Corporation in which it was claimed by Australian TV personality Carrie Bickmore that Australians liked to hang out at "hip McCafés". This depiction of Australian culture was greeted with surprise by many Australians, and anger throughout the Australian coffee industry, which claimed the statements did not accurately reflect the industry, painted the Australian coffee drinker in a bad light, and expected that the industry would be negatively affected by the statements. In the same episode, McDonald's products were handed out to the studio audience.