Although going along with Random House's cold-war title, "The Capitalist Manifesto", Kelso and Adler believed that "capitalist" was not the right term. But they could not come up with a better one. In their book they had called Kelso's new concept the theory of capitalism. Later Kelso and Hetter, wrestling with the same semantic problem, came up with the term "universal capitalism". Not until after their last book was already in print did Kelso discover the term they had been searching for all along: "binary economics".