Hyundai partnered with the Rhys Millen Red Bull Rallycross team in the 2011 U.S.A Rallycross Championship. During the six planned races in 2011, the on-site activity focused on the performance-tuned production vehicles, Genesis Coupe and Veloster, and local brand managers gave attendees tours of the cars and collected attendee data via surveys on buyer interest and brand consideration. Large screens played race footage and rallycross highlights. In the pit area, which was open to all ticket holders, consumers could sit in the vehicles, pick up free merchandise and meet the drivers. The attendee area of the pit was housed in a 53-foot Featherlite spread-axle trailer that the race team operated on one side, while an on-site Hyundai activity area functioned on the other.