Especially vulnerable are homeless and runaways. The National Runaway Switchboard said in 2009 that one-third of runaway youths in America will be lured into prostitution within 48 hours on the streets. This view of adolescent prostitution in the United States as primarily driven by pimp-exploiters and other "sex traffickers" was challenged by SNRG-NYC in their 2008 New York City study which interviewed over 300 under-age prostitutes and found that only 10% reported having pimps. A 2012 study done in Atlantic City, New Jersey, by the same group incorporated an extended qualitative ethnographic component that looked specifically at the relationship between pimps and adolescents engaged with street based sex markets. This study found the percentage of adolescents who had pimps to be only 14% and that those relationships were typically far more complex, mutual, and companionate than has been reported by social service providers, not-for-profits, and much of the news media.