During the 1994–95 season, WBZ dropped late afternoon news altogether, airing "The Maury Povich Show" at 5:00 instead. By the summer of 1995, the station's news had fallen to third place for the very first time, thanks in part to WHDH and WCVB's full-hour 5:00 p.m. news accounting for their ratings dominance. In response, WBZ began airing two hours of news between 5:00 p.m. and 7:00 p.m. that fall, with the end time of the news block later being scaled back to 6:30 p.m. in 1997 (to accommodate the move of the "CBS Evening News" to 6:30 p.m., and the station picking up "Extra" for 7:00 p.m.). The 90-minute 5:00 p.m. news remained originally until June 2004, when WBZ launched a 4:00 p.m. newscast for the first time (to complete with WHDH's newscast in the same timeslot). The 4:00 p.m. newscast was an hour long; the 5:00 p.m. hour was then given to "Dr. Phil", a scheduling prompted by a contractual prohibition on scheduling "Dr. Phil" directly against "The Oprah Winfrey Show", as well as the success of a similar move by Philadelphia sister station KYW-TV.