The Gannett Company purchased Multimedia on December 4, 1995. Under a December 1998 put-call agreement with NBC, Gannett increased its stake in WKYC-TV to 58% in April 1999 and to 64% in December 2000; it acquired the remaining 36% of the station from NBC in 2001. WKYC accomplished another first in Cleveland television history by becoming the first station in Northeast Ohio to broadcast in high-definition in 1999. Soon after Gannett bought full control of the station, it moved from its longtime studios in the former East Ohio Gas building on East Sixth Street in downtown Cleveland to its state-of-the-art Lakeside Avenue studio on the shores of Lake Erie, which Channel 3 refers to as its "digital broadcast center".