It has been suggested that the distortions in geographical representation provide incentives for parties to ignore the interests of areas in which they are too weak to stand much chance of gaining representation, leading to governments that do not govern in the national interest. Further, during election campaigns the campaigning activity of parties tends to focus on marginal seats where there is a prospect of a change in representation, leaving safer areas excluded from participation in an active campaign. Political parties operate by targeting districts, directing their activists and policy proposals toward those areas considered to be marginal, where each additional vote has more value.