Matatu, which literally translates to "three cents for a ride" (nowadays much more) are privately owned minibuses, and the most popular form of local transport. They generally seat fourteen to twenty-four. Matatus operate within Nairobi, its environs and suburbs and from Nairobi to other towns around the country. The matatu's route is imprinted along a yellow stripe on the side of the bus, and matatus plying specific routes have specific route numbers. However, in November 2014 President Uhuru Kenyatta lifted the ban on the yellow stripe and allowed matatus to maintain the colourful graphics in an effort to support the youth in creating employment. Matatus in Nairobi were easily distinguishable by their extravagant paint schemes, as owners would paint their matatu with various colourful decorations, such as their favourite football team or hip hop artist. More recently, some have even painted Barack Obama's face on their vehicle. They are notorious for their poor safety records, which are a result of overcrowding and reckless driving. Due to the intense competition between matatus, many are equipped with powerful sound systems and television screens to attract more customers.