The Woodward Avenue Action Association (WA3), the local agency that acts as the stewards and advocates for the All-American Road and Pure Michigan Byway designations as well as adjacent historical sites, obtained a grant for $45,000 (equivalent to $ in ) from the FHWA in 2011 to install a set of 50 custom road signs along M-1 between Detroit and Pontiac. WA3 sells replicas of these signs to discourage theft. Profits are also being used along with money from clothing and other merchandise to support the Woodward Avenue Beautification Fund, a special endowment created in 2010 to aid the 11 communities along the highway with maintenance and to defray costs associated with special events on the avenue.