After a brief tenure as a member of the hip hop group I.D.U. (Intelligent, Deadly but Unique), D'Angelo signed a publishing deal with EMI Music in 1991 after catching the attention of record executives through a demo tape, which was originally by the group. After impressing EMI execs with a three-hour impromptu piano recital, D'Angelo was signed to a recording contract in 1993. A&R-man Gary Harris was primarily responsible for his signing, while manager Kedar Massenburg helped negotiate the contract as well. Massenburg became D'Angelo's manager after hearing of him through "the buzz on the streets". He had previously managed hip hop group Stetsasonic and formed the artist management-firm Kedar Entertainment in 1991, which he diversified into production, music publishing and publicity.