In 1853, under the direction of church president Brigham Young, Snow brought additional settlers to Brigham City, Utah. Settlement had begun on a limited scale at this site under the name "Box Elder." Snow changed the name and moved the community towards living up to its name. He was also a key backer of the Brigham City Cooperative, which was the inspiration for ZCMI and other cooperatives. From this point and for several more years, Snow was both the community and ecclesiastical leader over Brigham City.