Despite being known as a UK hip hop artist, Sway's versatile flow allowed him to be embraced by both the Ghanaian hip-life scene and the then newly born London grime scene. He became the first unsigned rapper to win a MOBO Award prior to the release of an official album. And decided he would prefer to release his first album ‘This Is My Demo’ independently, giving his demo directly to the people rather than the record companies. Tracks such as ‘Flo Fashion’, ‘Up Your Speed’ and the Al Shux (Jay Z, Kendrick Lamar, Nas) produced UK top 40 ‘Little Derek’ became genre-defining moments of this era.