The lead single from Jackson's eighth studio album "Damita Jo" had no release date announced until a song titled "Just a Little While" leaked ahead of schedule in January, disrupting plans for its release and promotion. Regarding the leak, Jackson commented, "it really does affect artists and hurts the initial launch of a project. Its like there's a monkey wrench in your whole game plan". The leak prompted Virgin Records to digitally deliver the song to radio outlets, announcing its release for the morning after Jackson's Super Bowl XXXVIII Halftime Show performance on February 2, 2004.