Murdoch described cable and satellite television as being "the most important single advance since Caxton invented the printing press" and saw it as a way to fulfil his long-held ambition of breaking into the British television industry. Eventually, Murdoch bought the remaining shares of the company, taking full control. On 5 August 1983, Murdoch outlined plans which saw the broadcasting hours extended to 5.50pm to 10.30pm each day, with a mix of music, sport, news, comedy and films. Plans were also afoot to start broadcasting from the new European communications satellite ECS-1 and additional cable operators, allowing it to increase its audience across Europe and gain access to British viewers. By 16 October on the same year, the station finally started broadcasting to the United Kingdom.