The Champion is a thoroughly ruthless and cold-blooded individual ever searching for the thrill of battle. When first introduced he was more than willing to annihilate the entire population on Earth unless a fighter would defeat him limited to boxing rules. However he relented when impressed by the Thing's ability to give him a challenge (breaking his ribs), and relentless spirit to never give up, and spared the Earth and declared the bout a draw rather than kill his opponent. When collaborating with the other Elders he schemed to destroy the Universe to be reborn as new versions of Galactus. In the miniseries "Thanos Quest" he killed off an entire planetary population of soldiers just for sport. Later he assumed leadership of another planet and indifferently set the population to civil war, to provoke worthy challengers into seeking him out to put a stop to it. He is a strong male chauvinist, and does not consider women as opponents worthy of him, only "appreciating" their value as courtesans or breeding-stock.