In 1975, Palmer Newspapers was renamed WEHCO Media, Inc., an abbreviation for the Walter E. Hussman Company. (The company is now run by Hussman's son, Walter E. Hussman, Jr.) In February 1975, in rulings that marked 16 "egregious" television station-print combinations for divestiture under the new law, the FCC ruled that WEHCO could not own both KTAL-TV and the "Texarkana Gazette" on grounds that the properties violated new cross-ownership rules that prohibited media companies from owning newspapers and full-power broadcast television and radio outlets in the same market, restricting media companies to owning only either a print or broadcast property within an individual market.