In December 2004, Müller released a new set of adverts using the song by Nina Simone, "Ain't Got No, I Got Life", although it focussed only on the "I Got Life" half of the song. In 2008, they introduced a new advert featuring their factory based in Shropshire, and emphasising the closeness of supply from the surrounding area of its factory in Market Drayton; "24 hours from farm to yogurt". Müller would eventually be ridiculed for using "Ain't Got No, I Got Life" in a parody of their 2008 commercial which edited the advert together with footage of the 1963 race riots in Birmingham, Alabama, and this time using the "Ain't Got No" half of the tune. In October 2011, Müller launched a new slogan, "Wünderful Stuff".