One critique came from Clara Eugenia Rojas in her 2005 publication "The ‘V-Day’ March in Mexico: Appropriation and Misuse of Local Women's Activism." Following the murders of the women in Juarez, Mexico, V-Day became involved with this cause. Rojas, a local feminist activist, noted that immediately following the discovery of the bodies, there was little that she nor anyone else could do to draw attention to the injustice and need for change. After five years of local activists attempting to promote awareness about the violence, V-Day finally put a spotlight on the incident and made it a global issue. Rojas, although grateful for the global exposure to the incident, believes that V-Day came too late to make much difference and that they were involved for the wrong reasons, i.e., publicity. Rojas also critiques the movement for sidelining the local feminists who were originally attached to this incident and failing to include them in organization or implementation of the march.