In Britain, the era of new imperialism affected public attitudes toward the idea of imperialism itself. Most of the public believed that if imperialism was going to exist, it was best if Britain was the driving force behind it. The same people further thought that British imperialism was a force for good in the world. In 1940, the Fabian Colonial Research Bureau argued that Africa could be developed both economically and socially, but until this development could happen, Africa was best off remaining with the British Empire. Rudyard Kipling's 1891 poem, "The English Flag," contains the stanza: