Burning Man is a festival focused on community, art, self-expression, and self-reliance held annually in the western United States. The event derives its name from its culmination: the symbolic burning of a large wooden effigy, referred to as the Man, that occurs on the penultimate night of Burning Man, which is the Saturday evening before Labor Day. The event has been located since 1991 at Black Rock City in northwestern Nevada, a temporary city erected in the Black Rock Desert about north-northeast of Reno. As outlined by Burning Man co-founder Larry Harvey in 2004, the event is guided by ten principles: radical inclusion, gifting, decommodification, radical self-reliance, radical self-expression, communal effort, civic responsibility, leaving no trace, participation, and immediacy.