While the Apple II was already established as a successful business-ready platform because of Visicalc, Apple management was not content. The Apple III was designed to take on the business environment in an attempt to compete with IBM in the business and corporate computing market. While the development of the Apple III started in late 1978 under the guidance of Wendell Sander, the machine was subsequently developed by a committee headed by Steve Jobs. The Apple III was first announced on May 19, 1980, with a retail price ranging from $4,340