Air Miles Canada has more than 100 sponsors, including Bank of Montreal, American Express, retail partners such as Rona, Inc., Staples, Shell Canada, Safeway, Metro, Sobeys and Sobeys Liquor, the Lawtons and Jean Coutu pharmacy chains, the Eastlink cable company, and online partners such as Amazon and eBay. Consumers collect Air Miles reward miles from sponsors, which can be redeemed for 1,200 reward choices, such as travel, entertainment, home electronics and gift cards. Consumers get the best value for their Air Miles when they use them for travel.