In his early days in Singapore, Run Run Shaw supervised the company's business while Runme travelled north to Malaya to establish ties with local theatre owners. In 1927, having noticed that there were few cinemas in Malaya, Runme decided to open four cinemas there to show their films. By 1939, the brothers owned a chain of 139 cinemas across the region; the chain would later include Singapore's first air-conditioned cinema, at Beach Road. They also established a number of amusement parks throughout the region, including Borneo, Thailand and Java, such as the Great World Amusement Park at Kim Seng Road. The brothers began to make Malay films in Singapore in 1937. Inspired by the success of films intended for Malay audiences, for example "Leila Majnun" in 1934, and other films from the Dutch East Indies, the brothers established Malay Film Productions (MFP). This company would eventually produce over 160 Malay films, many of them starring and directed by P. Ramlee, until their studio at Jalan Ampas ceased production in 1967. The period between the end of the 1940s and the beginning of the 1960s is known as the Golden Age of Malay Cinema, with over 300 films made between MFP and Cathay Keris. In 1941, the Japanese invaded Singapore and Malaya and confiscated their film equipment. According to Run Run Shaw, he and his brother went into hiding during the war and buried more than $4 million in gold, jewellery and cash in their backyard, digging it up after the war and using it to rebuild their business.