In 1879, Burberry made the revolutionary discovery of gabardine: a tough, tightly-woven and water-resistant fabric made from Egyptian cotton through an innovative process, which attracted positive reviews at the International Health Exhibition in South Kensington and was patented in 1888. This discovery led Burberry to become a world-known name. He was featured in the trade journal "Men's Wear" in June 1904, where the new fabric was described as being resistant to hot and cold winds, rains and thorns, and would make an ideal weatherproof coat.