At 8:45 a.m. the Newfoundland Regiment and 1st Battalion, Essex Regiment received orders to move forward. The Newfoundland Regiment was situated at St. John's Road, a support trench behind the British forward line and out of sight of the enemy. Movement forward through the communication trenches was not possible because they were congested with dead and wounded men and under shell fire. Lieutenant Colonel Arthur Lovell Hadow, the battalion commander, decided to move immediately into attack formation and advance across the surface, which involved first navigating through the British barbed wire defences. As they breasted the skyline behind the British first line, they were effectively the only troops moving on the battlefield and clearly visible to the German defenders. Subjected to the full force of the 119th (Reserve) Infantry Regiment, most of the Newfoundland Regiment who had started forward were dead, dying or wounded within 15 to 20 minutes of leaving St. John's Road trench. Most reached no further than the Danger Tree, a skeleton of a tree that lay in No Man's Land that was being utilized as a landmark. So far as can be ascertained, 22 officers and 758 other ranks were directly involved in the advance. Of these, all the officers and slightly under 658 other ranks became casualties. Of the 780 men who went forward only about 110 survived unscathed, of whom only 68 were available for roll call the following day. For all intents and purposes the Newfoundland Regiment had been wiped out, the unit as a whole having suffered a casualty rate of approximately 90 percent. The only unit to suffer greater casualties during the attack was the 10th (Service) Battalion, Prince of Wales's Own (West Yorkshire Regiment), attacking west of Fricourt village.