In 2001, Chavez turned "Aló Presidente" from a radio show to a full-fledged live, unscripted, television show on public-owned media that ran during all hours of the day promoting the Bolivarian Revolution. The show aired every Sunday, depicting Chávez (wearing red, the color of the revolution) as the charismatic leader, passionate about the well being of his country. Many Venezuelans tuned in because Chávez was known for unveiling new financial assistance packages every weekend. Chávez spent an average of 40 hours a week on television. The show was considered the principal link between the Venezuelan government and its citizens, and was a source of information for both official and opposition media and at international level. The show featured Chávez addressing topics of the day, taking phone calls from the audience, and touring locations where government social welfare programs were active.