The Christmas Eve celebrity special from December 2010 drew its biggest audience since 2006. To capitalise on this, and breathe new life into the now 12-year-old show, from April 2011 only celebrity contestants appeared on the show, in special live editions that coincided with holidays, events and other notable moments, such as the end of a school term. However, in 2012, three special episodes, entitled "The People Play", were broadcast for three consecutive nights between 9 and 11 July. They featured standard contestants, with viewers at home allowed to play along. The special was used three more times in 2013, once on 7 May, and twice more on 21 May, before the special's format was discontinued.