As WWMM, the station was never able to gain a significant share of local listenership. As rumors of a potential change in format began to surface, a Facebook group to save Live 100.5 from the change (led by Jeff Tenner, owner of station sponsor Soca Clothing) garnered over 13,000 members after just a few days, and an online petition was started that garnered over 11,000 signatures to urge station management not to change the station's format. However, it served to be moot, as Citadel announced on the 14th that 100.5 would drop the format on the 22nd in favor of a simulcast of sister station WAPI. Reg's Coffee House aired its last show on 100.5 the same day; as a show of support for the protestors of the impending change, Register signed the show off with "Uprising" by Muse. The station then ran jockless until the change at 12:01 a.m. on February 22. The stations were co-branded as "100-WAPI". Citadel merged with Cumulus Media on September 16, 2011.