Outside of fiction, the cultural impact of Ziva became a subject of discussion among various critics, with academics and rabbis weighing in on the matter. Newspapers such as "The Jerusalem Post" cited her as the only full-time Israeli character on an American mainstream network television show, and Harvard preceptor Eitan Kensky identified her as the "most prominent televisual Israeli" in the United States. Her depiction was generally praised for exposing the Western public to Israeli society and culture, its positive portrayal of an Israeli, and its "cheerleading for American ties to Israel". The role made de Pablo the second most popular actress on U.S. primetime television in 2013, according to Q Score, and a 2013 study by E-Poll Market Research listed her among the top 10 most appealing celebrities in America.