I call for a typographic revolution directed against the idiotic and nauseating concepts of the outdated and conventional book, with its handmade paper and seventeenth century ornamentation of garlands and goddesses, huge initials and mythological vegetation, its missal ribbons and epigraphs and roman numerals. The book must be the Futurist expression of our futurist ideasm ... even more: My revolution is directed against what is known as the typographic harmony of the page, which is contrary to the flux and movement of style. Marinetti, "Typographic Revolution", 1913