Adelson's decision to self-censor his website caused an unintended backlash from the Digg community in the form of the Streisand effect. "In trying to make the cracked issue go away", notes Jeremy Goldman in his 2012 book "Going Social", "the AACS's letter (and Digg's response) succeeded only in making the story bigger." Digg users made sure, by their votes and online participation, that all front-page stories on Digg were about the encryption key. Digg founder Kevin Rose observed: "The Digg community is one that loves to have their voice heard, and this has been something that struck a chord with them."