After Lois Lane made a deal with Luthor where, in exchange for him returning the "Planet" to Perry, she would kill one story of his choosing with no questions asked, Luthor sold the "Daily Planet" to Perry White for the token sum of one dollar. The paper was quickly reinstated, rehiring all of its old staff. Sometime later, ownership of the "Planet" fell into the hands of Bruce Wayne, where it has remained ever since. In the "" storyline, it is named a subsidiary of Wayne Entertainment.