Shortly after its sign-on, the station quickly changed its call letters to KLDT. Originally served as an affiliate of the America's Collectibles Network home shopping service (now Jewelry Television), the station soon relegated shopping programming to the nighttime hours, and began broadcasting syndicated classic television series and movies, as well as business news programming from Bloomberg Television, collegiate sporting events syndicated by ESPN Plus, Lone Star Park horse racing, and Houston Astros Major League Baseball games simulcast from sister station KNWS-TV (now KYAZ) in Houston. During this time, the station adopted the slogan "TV55 Has the Shows You Know".