However, the signing of TV contracts for the 1961-62 competition, and the money this would generate, helped persuade many of the abstainers to take part the following year, although various clubs still declined to enter each year. The award by UEFA of a European cup competition place for the winner of the League Cup each year, plus the attraction of Wembley as a final venue, were also strong incentives for all the clubs to join, and this was achieved by 1967.