In 2017 PBS launched a new, nationally broadcast, children’s television channel to play PBS Kids programming 24 hours, 7 days a week. PBS Kids came to IMG to create teasers, promos, channel packaging and other branded content which totaled to over 220 elements for the roll out of the new station. With a task this large, every department from audio and editing, to design and animation, pitched in to complete the pieces on time. The 24/7 station premiered on 107 PBS stations, which covers 90% of the U.S. TV households, on April 21, 2017.