The Tathams did, however, name former Sun Devils coach Frank Kush as head coach. Kush was a hard-nosed, run-oriented coach who had struggled as coach of the NFL's Baltimore/Indianapolis Colts, largely because he had little luck handling professional quarterbacks. The Tathams may have been looking to the future by hiring Kush. By this time, they had become strong proponents of moving to the fall, and ultimately forcing a merger with the NFL (in which case their investment would have more than doubled). They knew Kush, who was still very much an icon in the region due to his successful 21-year tenure at ASU, would lend them instant credibility. However, he was a surprising choice to team with Williams.