The success created a financial income to develop the Andrew Brownsword Group, based on greetings cards and associated gifts with a peak turnover of £65 million. The Andrew Brownsword Collection, Andrew Brownsword Gifts and the Gordon Fraser Gallery (the latter acquired in 1989), were acquired by Hallmark Cards in 1994 for an estimated £195 million. Brownsword became Chief Executive of Hallmark in Europe, a position which he held for four and a half years before leaving to develop other business interests.