The Great Depression of the 1930s had a marked effect on the area as many farmers lost their land. After World War II, Novato grew quickly with the construction of tract homes and a freeway. As the area was unincorporated much of the growth was unplanned and uncontrolled. Novato was finally incorporated as a city in 1960. One of the most important venues of the time (1960 to 1965) was "Western Weekend". Beard-growing contests, sponsored by Bob's Barber Shop, and many other odd activities helped to bring this community together.