Stavridis has long advocated the use of "smart power," which he defines as the balance of hard and soft power taken together. In numerous articles and speeches, he has advocated creating security in the 21st century by building bridges, not walls. Stavridis has stressed the need to connect international, inter-agency, and public-private actors to build security, lining all of them with effective strategic communications. His message was articulated in his book "Partnership for the Americas", which was published by the NDU Press and was based on his time as Commander of the U.S. Southern Command from 2006–2009. The book was summarized in his 2012 Ted Global talk in Scotland, which has been viewed more than 700,000 times online.