Under the direction of then-CEO Matthew Teitelbaum, the museum embarked on a C$254 million (later increased to C$276 million) redevelopment plan by architect Frank Gehry in 2004, called "Transformation AGO". Although Gehry was born in Toronto, the redevelopment of the museum complex would be his first work in Canada. The project initially drew some criticism. As an expansion, rather than a new creation, concerns were raised that the structure would not look like a Gehry signature building, and that the opportunity to build an entirely new gallery, perhaps on Toronto's waterfront, was being squandered. During the course of the redevelopment planning, board member and patron Joey Tanenbaum temporarily resigned his position over concerns about donor recognition, design issues surrounding the new building, as well as the cost of the project. The public rift was subsequently healed.