Addressing the media, director Kunal Kohli said, "All theatre owners or exhibitors who wish to release this film can request for protection and the government should extend support. We as filmmakers request all theatre owners of Gujarat to come forward and release the film. We have earned 470 million (both domestic and overseas) in the first week and have lost approximately 6 to 70 million of business in Gujarat. However it's not about money... it is about a principle. As a democratic country where Aamir has a right to say what he feels, even the people of Gujarat, who are protesting have the right to say what they feel ... but in a democratic fashion, and not by burning posters and threatening people."