Cramer could not match Chiles's public appeal. An observer described Cramer's "charisma" as "a speech in the "Congressional Record"." A Cramer aide said it was difficult "selling experience. It's not a sexy thing." A Chiles advertisement urged that voters "Vote for yourself. Chiles walked our streets and highways to hear what you have to say. That's why a vote for Chiles is like a vote for yourself." With "shoe leather and a shoestring budget", Chiles presented himself as a "problem solver who doesn't automatically vote 'No' on every issue."