In August 2000, Consume was founded in London England as "collaborative strategy for the self provisioning of a broadband telecommunications infrastructure". Founded by Ben Laurie and others, Consume aimed to build a wireless infrastructure as alternative to the monopoly-held wired metropolitan area network. Besides providing Wi-Fi access in East London, Consume installed a large antenna on the roof of the former Greenwich Town Hall and documented the states of wireless connections in London. Consume created political pressure on municipal authorities, by staging public events, exhibitions, encouraging consumers to set up wireless equipment and setting up temporary Wi-Fi hotspots at events in East London. While Consume generated sustained media attention, it did not establish a lasting wireless community network.