MyNetwork promoted its telenovelas as trashy melodramas, resembling prime time soap operas like "Dallas" and "Dynasty". Paul Buccieri called them "guilty pleasures" and compared them to beach novels. While these shows attempted to adhere to the telenovela format and tone, the network's executives and producers developed their own campy interpretation of the genre. They added characters and situations that differed from the Latin American originals. As telenovelas are inherently implausible and cartoonish, both Hispanic and non-Hispanic audiences scorned the new adaptations.