A music video was made by fashion film director Ruth Hogben in collaboration with West, who appears in a cameo in the video. The video was shot during the summer of 2011 during a two-day shoot. Hogben and West had brainstorming sessions deciding what the video was going to be conceptually, finally deciding something that would aesthetically fit the song the best. About collaborating with West, Hogben commented that the process was very organic and creative in nature, musing that the two went back and forth with ideas for visuals. The dancers in the video were not instructed to dance in any particular way by Yemi A.D. who was in charge of the dance choreography; and according to Ruth Hogben, they "wanted an interpretation of how they felt about the song to be portrayed instead." The video was eventually released May 4, 2012. The video was described as "belated" because it was premiered nearly a year and a half after the initial release of the album "Lost in the World" accompanies.