There are several artists and designers who are producing video paintings and ambient art that is intended to repurpose the blank space of an idle flatscreen. In addition to this there is an ever increasing number of companies specialising in video paintings to varying degrees. Companies such as Plasma Window, Vat19, Digital Hotcakes have all contributed to this growing phenomenon often providing the archetypal classical ambient video paintings. These companies and increasingly other artists and companies are expanding the availability of this genre. Ambient Digital Art have evolved the concept to more specialised markets including bespoke personalised service additionally with expansion into the realm of generative art.