The Beach Boys even quote Smokey Bear in their 1964 song "Drive-In": "If you say you watch the movie you're a couple of liars / and 'Remember only you can prevent forest fires'". Though Smokey was originally drawn wearing the campaign hat of the U.S. Forest Service, the hat itself later became famous by association with the Smokey cartoon character. Today, it is sometimes called a "Smokey Bear hat" and is still used by the U.S. Forest Service, some branches of the military, and the state police.