For Series 1–6, the final stage was a purely business-styled task, as a final test of a candidate's skill set and their suitability to the job being offered as a prize in these series. For Series 7–8, following the change of prize, the task primarily focused on determining how potential a candidate's business plan was for investment, via interviews. Since the ninth series, the final task reverted to a similar format prior to Series 7, though was altered in that the finalists' task is to promote their business idea, presenting their proposed plan along with its brand identity to a group of industry experts. In all versions, the finalists eventually reconvene at the boardroom in which Sugar discusses with them over their performance, the feedback they got, and voices his final opinions of the candidates, Eventually, he declares his choice, proclaiming to the winner he points to with the words "You're hired!", at which point the winner departs in Sugar's limousine and conducts a brief victory interview, reflecting on their success in the competition.