Considered a generational talent and a franchise player, drafting Crosby changed the fortunes of a struggling Pittsburgh Penguins. It helped secure funding for a new arena and ended speculation that the franchise would relocate to another city. In 2005–06, his presence helped Pittsburgh's attendance increase by 33%. Crosby's arrival also aided in reinvigorating and expanding the roots of hockey in the Pittsburgh area. Penguins CEO and president David Morehouse said, "We were in last place, we were last in revenues, we were last in attendance, our TV ratings were minimal and we were in the oldest building in the NHL... We were able to draw attention to us as a franchise because of the drafting of Sidney Crosby and the subsequent success we had."