Increasingly, American-made genre films were joined by foreign movies acquired at low cost and, where necessary, dubbed for the U.S. market. In 1956, distributor Joseph E. Levine financed the shooting of new footage with American actor Raymond Burr that was edited into the Japanese sci-fi horror film "Godzilla". The British Hammer Film Productions made the successful "The Curse of Frankenstein" (1957) and "Dracula" (1958), major influences on future horror film style. In 1959, Levine's Embassy Pictures bought the worldwide rights to "Hercules", a cheaply made Italian movie starring American-born bodybuilder Steve Reeves. On top of a $125,000 purchase price, Levine then spent on advertising and publicity, a virtually unprecedented amount.