In 1989, the company founded Zodiac Entertainment – an American entertainment firm specialising in the production and distribution of animated cartoons. Central invested $35 million in the company before deciding to discontinue its production business in 1994, leaving Zodiac to become a distributor. Also in 1989, Central established "Television Sales and Marketing Services Ltd" (TSMS), a joint venture with Anglia Television providing airtime sales and program sponsorships, in part to recover production costs. In March 1994, Anglia acquired Central's stake in the company to take full control with Central moving over to Carlton's sales department.