WMJK is currently owned by BAS Broadcasting. Clear Channel Communications was its former owner, but as of November 16, 2006, it has been announced for sale as part of Clear Channel's divestiture of almost 450 small and middle-market radio properties in the U.S. The cluster was sold on January 15, 2008, to Fremont-based BAS Broadcasting, and BAS took over all three stations on February 1. BAS switched 100.9 The Coast from mostly locally originating programming (outside of the Bob and Tom morning show) to Waitt Radio Networks Genuine Classic Rock satellite format. As a country station, WMJK now uses Waitt's Country Today format.