In January 1985, following the Macintosh, the Lisa 2/10 (with integrated 10 MB hard drive) was rebranded as Macintosh XL. It was given a hardware and software kit, enabling it to reboot into Macintosh mode and positioning it as Apple's high-end Macintosh. The price was lowered yet again, to $4,000 and sales tripled, but CEO John Sculley said that Apple would have lost money increasing production to meet the new demand. Apple discontinued the Macintosh XL, leaving an eight-month void in Apple's high-end product line until the Macintosh Plus was introduced in 1986. The report that many Lisa machines were never sold and were disposed of by Apple is particularly interesting in light of Sculley's decision concerning the increased demand.