He also promoted shows under the International Wrestling banner in Montreal beginning in the 1980s, when he earned a television deal for his promotion. The promotion lost several key players in the mid-1980s, such as The Rougeaus, Rick Martel, and Dino Bravo. It held events that sometimes had up to 20,000 fans in attendance. The company, however, went bankrupt in 1987, nine months after the aforementioned wrestlers left. The promotion was the last Quebec-based promotion to have a weekly television show.