In 1972, she co-founded the feminist-themed magazine "Ms." alongside founding editors Letty Cottin Pogrebin, Mary Thom, Patricia Carbine, Joanne Edgar, Nina Finkelstein, Dorothy Pitman Hughes, and Mary Peacock; it began as a special edition of "New York", and Clay Felker funded the first issue. Its 300,000 test copies sold out nationwide in eight days. Within weeks, "Ms." had received 26,000 subscription orders and over 20,000 reader letters. In 1974, Ms. Magazine collaborated with public television to produce the television program "Woman Alive!", and Gloria Steinem was featured in the first episode in her role as co-founder of Ms. Magazine. The magazine was sold to the Feminist Majority Foundation in 2001; Steinem remains on the masthead as one of six founding editors and serves on the advisory board.