In September 2015, WCVB announced that they would launch a weekend 5:00 p.m. newscast starting November 8, 2015. On January 11, 2016, WCVB added two additional weekday newscasts, one at 4:00 p.m. and a second at 7:00 p.m. WCVB president and general manager Bill Fine stated that the newscast expansion "...addresses an expressed need of Boston’s viewers by providing additional options to receive "NewsCenter 5" at new times." In February 2016, WCVB announced that it would also add a nightly prime time newscast at 10:00 p.m. on its MeTV subchannel, "The 10 O'Clock News on MeTV Boston", beginning February 29, 2016. The 10:00 p.m. newscast was cut to a half-hour on March 26, 2016; at the time, all four of Boston's local news operations, along with New Hampshire's WBIN-TV, had 10:00 p.m. newscasts in some form, and ratings issues played into the reduction.