Since the mid-19th century in Germany, social reformers have used the language of civil rights to argue against the oppression of same-sex sexuality, same-sex emotional intimacy, and gender variance. Largely, but not exclusively, these LGBT movements have characterized gender variant and homosexually oriented people as a minority group(s); this was the approach taken by the homophile movement of the 1940s, 1950s and early 1960s. With the rise of secularism in the West, an increasing sexual openness, women's liberation, the 1960s counterculture, the AIDS epidemic, and a range of new social movements, the homophile movement underwent a rapid growth and transformation, with a focus on building community and unapologetic activism which came to be known as the Gay Liberation.