This idea of mass involvement has become more prominent with the advent of the Internet and its potential to make everyone a pamphleteer. Increase in the role of citizens in agenda setting sheds light on a new direction in the traditional agenda-building research. This is now the case because the general public can now create their own media. Social media has changed the way people view and perceive things in today's world. Mass involvement within social media lets the general publics voices be heard. Comments and reply's give potential for people to address your thoughts or open new doors for conversation.