While zydeco is a genre that has become synonymous with the cultural and musical identity of Louisiana and an important part of the musical landscape of the United States, this southern black music tradition has also now achieved much wider appreciation. Because of the migration of the French-speaking blacks and multiracial Creoles, the mixing of Cajun and Creole musicians, and the warm embrace of people from outside these cultures, there are multiple hotbeds of zydeco: Louisiana, Texas, Oregon, California, and Europe as far north as Scandinavia. There are zydeco festivals throughout America and Europe. Zydeco music is performed at festivals, schools, performing art centers and large corporate events. It is performed for presidents and celebrities, heard on cinema soundtracks and used to advertise everything from vehicles to toothpaste to antacids, pharmaceuticals and candy bars. "Rolling Stone", the "Los Angeles Times", "Time" magazine among many others have featured it. It is played on radio stations around the world and on Internet radio.