Chrysler Australia was being starved of funds by its troubled American parent at this time, leaving the larger Valiant sedans persisting with the same chassis platform and basic body shape and interior (Valiants did not have face-level flow-through vents, unlike those in the Centura) for many years. This created an old-fashioned image of the Australian Chrysler-Valiant brand that may have also adversely impacted Centura sales. The Chrysler 180 design was also rather dated by the time the cars arrived in the Australian market (later than intended), further adding to the old-fashioned image of the brand. The bigger Valiants were still popular with rural Australians, who seemed to prefer large, powerful American-style cars, but the Centura didn't have the size or style to meet the needs of that market, either.