The current Rotorua electorate is positioned in the Bay of Plenty region in the central North Island. It is dominated by the town of Rotorua, and also contains the Eastern Bay of Plenty towns of Kawerau, Murupara and Galatea, the last two of which are located on the outskirts of Te Urewera National Park. In 2008, its boundaries were extended to the geographical bay, with the addition of coastline stretching from a cluster of rural towns including Pukehina and Maketu to the outskirts of Te Puke.