Diamonds with a Hearts and Arrows cut command a price premium in the world's market, reflecting the generally greater time needed to produce them and the greater loss of weight from rough, as well as their generally better overall cut quality. It has also become a popular sales tool in diamond marketing. Although the «Hearts and Arrows» property is indicative of a top-tier cut, it does not always mean the diamond will be the most brilliant, and should be looked at in conjunction with the cut grade. However, a Hearts and Arrows grading in conjunction with Excellent or Ideal cut grade will give a superb sparkle.