Shortly after his statements in the "Times" article, Falk and Arn Tellem, who together represented more than 70 of the NBA's 400 players, organized a charity exhibition game, with part of the proceeds going to financially pinched NBA players. The rosters had a number of Falk clients, and some saw the game as a threat by Falk "to create a new league through a partnership with the entertainment giant SFX, which recently purchased Falk's company for $150 million." The game was played on December 19, 1998 in the Atlantic City Convention Center, featuring 16 All-Stars and drawing a crowd of about 6,000 people. Falk and the other organizers had originally planned to give 90% of the proceeds to NBA players, but public criticism caused them to instead give almost all of the $1 million to national and local charities.