The group was then relaunched in 2009 under the alias "Islam4UK", described itself as having "been established by sincere Muslims as a platform to propagate the supreme Islamic ideology within the United Kingdom as a divine alternative to man-made law" to "convince the British public about the superiority of Islam, thereby changing public opinion in favour of Islam in order to transfer the authority and power to the Muslims in order to implement the Sharia (in Britain)". It was led by Anjem Choudary.