The Manager Group-led Asia Broadcasting and Communications Network (ABCN) set up its satellite project, Lao Star Co - which was worth about THB 9 billion - as a joint venture with the Laotian government in 1995. Lao Star appointed Space System/Loral to build two L-Star satellites and L-Star 1 was set to officially launch to provide digital direct-to-home TV programmes in 1998. L-Star 2 was to be put into orbit in 1999. The project was planned to serve around 2 billion people in the Asia Pacific region, including India and China. Later ABCN enlisted DTAC's parent, United Communication Industry Plc (Ucom), to back its business.