Smokey Bear—and parodies of the character—have been appearing in animation for more than fifty years. In 1956, he made a cameo appearance in the Walt Disney short film "In the Bag" with a voice provided by Jackson Weaver. Rankin/Bass Productions, in cooperation with Tadahito Mochinaga's MOM Production in Japan, produced an "Animagic" stop-motion animated television special, "Ballad of Smokey the Bear", narrated by James Cagney. It aired on Thanksgiving Day, November 24, 1966 as part of the "General Electric Fantasy Hour" on NBC. The same day, a Smokey Bear balloon was featured in the Macy's Thanksgiving Day Parade, and it was advertised as "Thanksgiving is Smokey Bear Day on NBC TV".