The advertising campaign that accompanied the start of thoroughbred racing at the Meadowlands in 1977 was noted for its use of the slogan "Racing with the Moon", originally popularized in 1941 by bandleader Vaughn Monroe (alluding to the fact that post-time is in the evening – a circumstance that still pertains, although afternoon programs during long holiday weekends are occasionally put on). More recent advertising campaigns have included a direct and catchy approach to attending live racing: "It's All About Being Here – The Meadowlands!"