The station has always been a CBS affiliate, but carried some ABC shows until WPDE-TV (channel 15) signed-on in 1980. The Shotts sold most of their media holdings in 1984, with their two remaining television stations, WBTW and KIMT in Mason City, Iowa going to Spartanburg-based Spartan Radiocasting Corporation (later Spartan Communications), the founding owners of fellow CBS affiliate WSPA-TV. In the late-1980s and early-1990s, it branded itself on-air as the "Best of Two Worlds" playing off the "BTW" in its call letters. In 2000, Spartan merged with Media General.