Rolling Stone Australia said at the time of release, ""East" has something quite different, quite unique in Australian music. In taking the diverse influences of Otis Redding, Elvis Presley, Sam Cooke, The Who and applying this sensibility to Australian context Cold Chisel have done something remarkable. "East", quite simply, is a superb album." Rip It Up said, "the album displays the band utilising the whole range of contemporary influences, from blues to reggae, jazz to rockabilly. Cold Chisel have a fine precision when it comes to pop sensibilities."