In some markets the model is sold and branded as a Tuscani. For example, in South Korea. The Tuscani wears a circular badge containing a smaller circle of black and grey horizontal bars which is overlaid with a letter 'T' painted gold on the left and silver on the right. Even in markets where the car is sold as a Hyundai Tiburon or Hyundai Coupe, the name Tuscani has become quite popular. Many cars have been modified aftermarket to be rebadged with Tuscani emblems. In Canada, a special edition of the Tiburon is sold as a "Tuscani edition". There was a rumour that Hyundai is considering a plan to branch off the Tuscani name as a complete sub brand for more exclusive, sporty, and upmarket models. The existence of the name is most likely to achieve greater sales where the Hyundai name has cloying associations with more budget products.