Other brands have been created specifically for the fetish clothing luxury market. Zana Bayne, a post-fetish leather brand based in New York City was founded by Zana Bayne in 2010. Their work has been worn by celebrities such as Beyoncé and Lady Gaga. Zana Bayne have also collaborated with other brands such as Marc Jacobs and Comme des Garçons. Todd Pendu began working with Zana Bayne when he was at Comme des Garçons, before becoming a full-time creative partner at Zana Bayne in 2012. Atsuko Kudo is another brand explicitly influenced by fetish fashion, who design and manufacture ladies wear made entirely in latex rubber.