Inflatable instruments were made for the band with the aim to be as luridly bright and "cartoony" as possible. Eden even wore a dildobelt she made on "The Tube", the 1980s Channel 4 live music show, which was a belt covered in "ladyfingers" – very small white dildoes – to look like a bullet belt. The new look ABC went over well enough; in the UK and the US "How To Be a Zillionaire" charted in the top 30, while "Be Near Me" was the highest-charting track off the album at No. 26 in the UK, in the Top Ten on the US "Billboard" Hot 100.