Ralph falls in with some merchants, led by a man named Clement, who travel to the East. Ralph is in search of the Well at the World's End, and they are in search of trade. This journey takes him far to the east in the direction of the well, through the villages of Cheaping Knowe, Goldburg, and many other hamlets. Ralph learns that a maiden, whom the Lady of Abundance had mentioned to him, has been captured and sold as a slave. He inquires about her, calling her his ‘sister’, and he hears that she may have been sold to Gandolf, the cruel, powerful, and ruthless Lord of Utterbol. The queen of Goldburg writes Ralph a letter of recommendation to Gandolf, and Morfinn the Minstrel, whom Ralph met at Goldburg, promises to guide him to Utterbol.