Whereas 2010 was a year of rapid growth for the industry, daily deal sites began to slide in 2011 and 2012. Regardless, revenue forecasts for the industry continue to foresee strong growth. There has been a surge in the private shopping club sector with niche products and offerings such as luxury home ware and high-end food gaining in popularity. Analysts predicted that industry revenues would reach several billion dollars, at an increasing at annual rates in excess of 100% by the end of 2011. According to a study released by BIA/Kelsey, gross revenues are projected to grow from a current $873 million to $3.9 billion by 2015.