Beginning in the 2017–18 season, all NBA teams switched to Nike-designed white "Association" uniforms and "Icon" uniforms in the respective team's primary color. For the Cavs, their Icon uniforms are wine colored with "Cleveland" across the front and the player's name in gold lettering with black numerals both in the front and in the back. The white Association uniforms have "Cavs" across the front, with wine color letters and numbers both front and back. All teams have the choice of which uniform to wear for any home game. Also included is a small Goodyear wingfoot logo on the Cavs uniforms, as part of a sponsorship deal with the team.