By the time the series was pitched to the network as "Who's S-S-Scared?" in early 1969, Too Much was solidified as a cowardly Great Dane. Both the dog and the series would be renamed "Scooby-Doo" by Fred Silverman, CBS's head of daytime programming, between its unsuccessful first pitch and a second pitch, which earned the show a green light. Silverman stated that he came up with the name from the syllables "doo-be-doo-be-doo" in Frank Sinatra's hit song "Strangers in the Night", but the term "skooby-doo" had already been in use long before that as Cockney rhyming slang for the word "clue" (fitting with the show's mystery genre). A character in the 1953 TV movie "Swingin' Together" is named Skooby-doo, and the name was featured in the title of the single "Feelin' So Good (S.K.O.O.B.Y.-D.O.O.)", released just a few months earlier in 1968 by The Archies, a fictional band from the CBS series "The Archie Show" that was overseen and intensively monitored by Silverman as CBS's head of children's programming.