Later derided as a facsimile of the bland, cookie-cutter "multi-purpose stadia" built in multiple locations of the United States during the 1960s and 1970s, Busch Memorial achieved a measure of popularity among St. Louis fans in a way that its cousins in Philadelphia, Atlanta, Pittsburgh, and Cincinnati did not, perhaps due in part to the success of the teams which played there, and perhaps also due to the distinctive roof arches added by architect Edward Durrell Stone — unique touches meant to echo the city's new iconic monument (completed at nearly the same time), the Gateway Arch.