The album was originally titled "Greatest Hits: The Second Coming", but Madonna decided to change the name to "GHV2" just before it was released as "it's a title you will remember" and also because of "laziness", due to the fact that she had just finished the Drowned World Tour and was about to begin filming "Swept Away" (2002). The cover picture is from a 2001 photo shoot for "InStyle" magazine, by Regan Cameron. It was revealed through Madonna's official website, on October 18, 2001. Cameron recalled that they had been given the assignment of shooting Madonna for "InStyle" and he was nervous. It was shot at Smashbox Studios in Los Angeles and he tried out first with a polaroid. Two of the pictures from the session were used by Madonna, first one showing her with finger on her lips as a promotional photo for the HBO debut of her Drowned World Tour video, and another one showing her with hair in front of her right eye for "GHV2". Cameron also contributed artwork for the inner sleeve, which features 600 photographs of Madonna. "GHV2" can also be seen on the cover picture on Madonna's eye. The sleeves also contains Japanese lettering (モヂジラミミヂ), which is the result of typing the letters 'M-A-D-O-N-N-A' on an English keyboard but with the keys re-mapped to their positions on a Japanese kana keyboard. It is pronounced as "Mo-Ji-Ji-Ra-Mi-Mi-Ji".