The electoral alliance was unpopular among both Likud and Yisrael Beiteinu. In November 2013, it was reported that both parties would be holding discussions on whether to end their partnership. According to "Haaretz," "the alliance stoked anger among senior Likud politicians, both because of the historic change and the high price the party ostensibly paid..." Efforts by Yisrael Beitenu to formally merge with Likud after the election were rebuffed by Likud activists who worried about the effect an influx of organized new power centers could have on their own influence in the ruling party.