The dam idea gained popularity with the public in 1918. Backers of reclamation in Central Washington split into two camps. The "pumpers" favored a dam with pumps to elevate water from the river into the Grand Coulee from which canals and pipes could irrigate farmland. The "ditchers" favored diverting water from northeast Washington's Pend Oreille River via a gravity canal to irrigate farmland in Central and Eastern Washington. Many locals such as Woods, O'Sullivan and Clapp were pumpers, while many influential businessmen in Spokane associated with the Washington Water and Power Company (WWPC) were staunch ditchers. The pumpers argued that hydroelectricity from the dam could cover costs and claimed the ditchers sought to maintain a monopoly on electric power.