Smith secured a contract to replace supermodel Claudia Schiffer in a Guess jeans ad campaign featuring a series of sultry black-and-white photographs. During the Guess campaign, she took on the stage name "Anna Nicole". Guess photographers noticed Smith bore a striking resemblance to bombshell Jayne Mansfield and showcased her in several Mansfield-inspired photo sessions. In 1993, she modeled for the Swedish clothing company H&M, which led to her picture being displayed on large billboards in Sweden and Norway. Smith was featured on the cover of "Marie Claire", shot by Peter Lindbergh in October 1993, and in "GQ" magazine earlier that year.