Gorgeous George was soon recruited to Los Angeles by promoter Johnny Doyle. Known as the "Human Orchid", his persona was created in part by growing his hair long, dyeing it platinum blonde, and putting gold-plated bobby pins in it (which he called "Georgie Pins" and distributed to the audience). Furthermore, he transformed his ring entrance into a bona-fide spectacle that would often take up more time than his actual matches. He strolled nobly to the ring to the sounds of "Pomp and Circumstance", followed by his valet and a purple spotlight. Wearing an elegant robe sporting an array of sequins, Gorgeous George was always escorted down a personal red carpet by his ring valet "Jeffries", who would carry a silver mirror while spreading rose petals at his feet. While Wagner removed his robe, Jeffries would spray the ring with disinfectant, ostensibly Chanel No. 5 perfume, which Wagner referred to as "Chanel #10" ("Why be half-safe?" he was famous for saying) before he would start wrestling. Moreover, George required that his valets spray the referee's hands before the official was allowed to check him for any illegal objects, which thus prompted his now-famous outcry "Get your filthy hands off me!" Once the match finally began, he would cheat in every way he could. Gorgeous George was the industry's first true cowardly villain, and he would cheat at every opportunity, which infuriated the crowd. His credo was "Win if you can, lose if you must, but always cheat!" This flamboyant image and his showman's ability to work a crowd were so successful in the early days of television that he became the most famous wrestler of his time, drawing furious heel heat wherever he appeared.