Design for Six Sigma emerged from the Six Sigma and the Define-Measure-Analyze-Improve-Control (DMAIC) quality methodologies, which were originally developed by Motorola to systematically improve processes by eliminating defects. Unlike its traditional Six Sigma/DMAIC predecessors, which are usually focused on solving existing manufacturing issues (i.e., "fire fighting"), DFSS aims at avoiding manufacturing problems by taking a more proactive approach to problem solving and engaging the company efforts at an early stage to reduce problems that could occur (i.e., "fire prevention"). The primary goal of DFSS is to achieve a significant reduction in the number of nonconforming units and production variation. It starts from an understanding of the customer expectations, needs and Critical to Quality issues (CTQs) before a design can be completed. Typically in a DFSS program, only a small portion of the CTQs are reliability-related (CTR), and therefore, reliability does not get center stage attention in DFSS. DFSS rarely looks at the long-term (after manufacturing) issues that might arise in the product (e.g. complex fatigue issues or electrical wear-out, chemical issues, cascade effects of failures, system level interactions).