Rebengiuc was also the spokesman of a 2009 campaign launched by Realitatea TV and titled "Noi vrem respect" ("We Demand Respect"). The initiative announced as its goal the change of morals and attitudes among the Romanians: "Cheekiness will not turn one into God, money will not make us masters, ignorance does not make us blessed." In a promotional video headlining the campaign, Rebengiuc himself stated that he felt solidarity with the Realitatea vision, being motivated in this by what he saw as a general decrease in standards within Romanian society. His participation in the project was the topic of criticism: commentators argued that the station was using the slogan in the political battle leading up to the 2009 election, and thus reflected its patron Sorin Ovidiu Vântu's option for the anti-Băsescu parties and trade unions. Journalist and academic Bogdan Iancu, who entered a polemic with Realitatea over the issue of covert political support, suggested that there was a contrast between Rebengiuc's stance during the Revolution (the toilet paper episode) and his lending credibility to what "reeks of manipulation intelligently packaged in the suave discourse of social responsibility". In contrast, writer Cezar Paul-Bădescu found the campaign "laudable", describing it the start of a "moral revolution" and believing Rebengiuc's role to have been "as usual, extraordinary", but noting that Realitatea had itself failed at maintaining the journalistic standard it implicitly advertised.