The concept for organized promotion teams in the music business can also be traced back to mid-1970s, when Starkey and Evans, two teenage KISS fans from Terre Haute, Indiana created the KISS ARMY as a group of fans determined to promote the KISS name. Although this could be more attributed to fan clubs, fans worked together outside of their homes, to promote KISS to other kids at school or while hanging out. This KISS army was quickly taken over by the band KISS itself and army recruits were offered limited edition merchandise and seating.