An editorial in the "British Medical Journal" (BMJ) commented. 'Michael O'Donnell, whose appointment as editor of "World Medicine" was abruptly ended two weeks ago, has put both the profession and the public in his debt. He has campaigned vigorously and successfully for the apparently impossible, such as reform of the GMC; he has got doctors to laugh at themselves and their practices; he has highlighted the pettiness of the jacks-in-office and their new bureaucracy; and he has exposed awkwardness that the Establishment would sooner have forgotten about. … Not to have read Michael O’Donnell's "World Medicine" was to have been incomplete as a doctor'.