Wimbledon, established in south London in 1889 and nicknamed "the Dons", were elected to the Football League in 1977. They thereafter went through a "fairytale" rise from obscurity and by the end of the 1980s were established in the top division of English football. Despite Wimbledon's new prominence, the club's modest home stadium at Plough Lane remained largely unchanged from its non-league days. The club's then-owner Ron Noades identified this as a problem as early as 1979, extending his dissatisfaction to the ground's very location. Interested in the stadium site designated by the Milton Keynes Development Corporation, Noades briefly planned to move Wimbledon there by merging with a non-league club in Milton Keynes, and bought debt-ridden Milton Keynes City. However, Noades then decided that the club would not gain sufficient support in Milton Keynes and abandoned the idea.