In 1955, Moore was invited informally by David Wallace, manager of marketing research for Ford's "E-car" project, and his co-worker Bob Young, to suggest a name for the car. Wallace's rationale was "Who better to understand the nature of words than a poet?" In October 1955, Moore was approached to submit "inspirational names" for the E-car, and on November 7, she offered her list of names, which included such notables as "Resilient Bullet", "Ford Silver Sword", "Mongoose Civique", "Varsity Stroke", "Pastelogram", and "Andante con Moto". On December 8, she submitted her last and most famous name, "Utopian Turtletop". The E-car was christened by Ford as the Edsel.