KTRK's success over the years has been attributed in large part to the station having both popular personalities and the most experienced news team in the Greater Houston market. Many of the station's anchors and reporters have been at the station for at least 15–20 years, with some even dating back to KTRK's days under Capital Cities ownership. From 1968 to 2017, Dave Ward served as the station's main anchor, the longest tenure of anyone in American television history, and continues to contribute periodically to the station with various feature segments.