Having adopted the nickname "the Bad Boy" for himself and developed Bad Boy Furniture into a chain of stores around the Toronto area. "Bad Boy" Lastman was associated with many publicity stunts, including travelling to the Arctic in the 1960s to "sell a refrigerator to an Eskimo." Lastman sold the chain in 1975 to run for the Ontario general election. The Bad Boy trademark was ultimately acquired by the large furniture chain The Brick but the new owners allowed it to lapse through lack of use until it expired.