From 1990 to 2010 Japanese popular culture has been successful in creating a loyal following among Taiwan's younger generation, many of whom proudly refer to themselves as “harizu” (Japan mania/Japanophile). These harizu, who generally range from twenty to thirty, regard Japan as their cultural holy land, and consider it the only place they need to find inspiration for fashion, music, movies, TV, dramas, video games, cuisines, sports and even words. Some accounts say the Japanese culture boom really only kicked off with the publication with a series of manga-style travelogues by a female essayist who had become so enamored with Japan that “she decided to use a pseudo-Japanese pen name, Ha Ri (Japanophile) and Kyoko (an ordinary Japanese female name).” Though it is impossible to estimate the exact number of harizu, they can be seen amongst Taiwanese popular culture. “With an army amounts of harizu and the absence of vocal anti-Japan sentiment in the younger generation (unlike China), the Taiwanese government’s attempt to build new ties with Japan meets with little public resistance.”