In 1996, a 27% share of Ritvik was sold to the Blackstone Group. Rita Bertrand and her daughter Chantal retired that year, while Marc and Victor Bertrand, Jr. were active in management. Two international subsidiaries were formed, Mega Bloks Latinoamerica S.A. de C.V. in 1997 and Mega Bloks Europe N.V. in 1998. International sales in the 1990s were at 30%, with 70% from Canada and the US; all but 10% were from four major chains: Toys 'R Us, Wal-Mart, Target, and Kmart.