As a CBS affiliate, WCOV operated its own news department, known during its latter years as "Eyewitness News". It spent most of its history as a distant runner-up to WSFA. The station shut down its news department after losing the CBS affiliation. Eventually, a two-hour simulcast of the four-hour-long "Good Day Alabama" was added from fellow Fox affiliate WBRC in Birmingham. This aired weekday mornings from 7 until 9 and originated from WBRC's studios. At some point in September 2010, the simulcast was dropped.