1931, the entire enterprise transferred operations to the bustling city of Shanghai. That same year the Bright Moonlight Song and Dance Troupe, founded by Li Jinhui, would integrate with the film company. It is the first time a Chinese popular music group of any sort becomes part of the movie industry. The company would later prove to be instrumental in the rise of the first generation of shidaiqu music. Among the company's leading stars were the actresses Wang Renmei, Li Lili, and Chen Yen-yen, who appeared in many box office successes.