In 1994, Australian Holographics produced a series of holographic billboards for the Singaporean military to promote the 'NS Men' (National Service Men) campaign，unveiled by the Singapore Minister for Defence The holograms were rainbow transmissions, and enclosed in a compact viewing enclosure which housed a mirror to extend the light path for optimal viewing conditions. Also in 1994, Multi Cellular Media Pty. Ltd. trading as Australian Holographics, signed a joint venture agreement with the South Australian Museum, giving the company access to the Museum's vast collection of exhibits.