The same year, the comedian lent his name and writing talents to "Dan Leno's Comic Journal". The paper was primarily aimed at young adults and featured a mythologised version of Leno – the first comic paper to take its name from, and base a central character on, a living person. Published by C. Arthur Pearson, Issue No. 1 appeared on 26 February 1898, and the paper sold 350,000 copies a year. Leno wrote most of the paper's comic stories and jokes, and Tom Browne contributed many of the illustrations. The comedian retained editorial control of the paper, deciding which items to omit. The Journal was known for its slogans, including "One Touch of Leno Makes the Whole World Grin" and "Won't wash clothes but will mangle melancholy". The cover always showed a caricature of Leno and his editorial staff at work and play. Inside, the features included "Daniel's Diary", "Moans from the Martyr", two yarns, a couple of dozen cartoons and "Leno's Latest – Fresh Jokes and Wheezes Made on the Premises". After a run of nearly two years the novelty wore off, and Leno lost interest. The paper shut down on 2 December 1899.