In about 1784, Winchilsea was one of the prime movers in the foundation of the White Conduit Club (WCC), so–called because it played on White Conduit Fields. This was ostensibly an exclusive club that "only gentlemen" might play for, but the club did employ professionals and one of these was the bowler Thomas Lord, a man who was recognised for his business acumen as well as his bowling ability. It was in 1785 that the club first appeared in a first-class match. White Conduit Fields was an open area allowing members of the public, including the rowdier elements, to watch the matches and to voice their opinions on the play and the players. The White Conduit gentlemen were not amused by such interruptions and decided to look for a more private venue of their own.