On May 30, 2011, Bell Media (in conjunction with its contractor, the Troika Design Group) announced that it would extend the CTV brand to the A television system, for the start of the 2011-12 television season. As such, A was relaunched as CTV Two on August 29, 2011, with local newscasts in most markets rebranded from "A News" to "CTV News", and the morning shows produced in Ottawa and Atlantic Canada becoming "CTV Morning Live", ending nearly three years of the "A" brand. Additionally, an HD feed for the system launched on August 31, 2011.