When Macintosh launched in January 1984, it quickly surpassed Lisa’s sluggish sales. Jobs then began assimilating increasing numbers of Lisa staff as he had done with the Apple II division after assuming control over Rankin’s project. Newer Lisa models were eventually introduced to address its shortcomings but even after lowering the list price considerably, the platform failed to achieve favorable sales numbers compared to the much less expensive Mac. The final model, the Lisa 2/10, was rebranded as the Macintosh XL to become the high end model within the Macintosh series.