In Toronto, the goth subculture became widespread enough that the media referred to it as "pop-culture", in contrast with the term "cult" that would be applied in later years. In 1998, Johnson Cummins, a music journalist for the "Montreal Mirror", reported that Toronto had a higher concentration of goths than anywhere else in the world and that anyone walking down Queen Street could not avoid seeing many of them. At this time, Mitch Krol, lead singer of the Toronto-based goth band Masochistic Religion, became disenchanted with direction of the Toronto scene, calling it shallow, pretentious, primarily concerned with money and glam, and stating that it was no longer goth. Masochistic Religion thereafter relocated to Montreal, Quebec.