Jim Bizzocchi, an artist and Assistant Professor at Simon Fraser University's School of Interactive Arts and Technology, describes the new form: "Ambient video will emerge as a supremely pictorial form - relying on visual impact and the subtle manipulation of image, layer, flow, and transition. It sits in the visual background of our lives - always changing, but never too quickly. It does not conquer, it seduces. It rewards attention, but never commands it. Rather, its aim is to support whatever level of attention the viewer cares to bestow in the moment: a passing glance, a more intentional look, or a longer and deeper immersion within the dynamically changing experience of an ambient video world." Bizzochi must be credited with advancing the academic study of this phenomenon from his earliest papers on streaming video and other academic papers on video paintings.