In 1995, WCW debuted the live television flagship program "WCW Monday Nitro", and subsequently developed a ratings competition now known as the Monday Night Wars against the flagship program of the WWF, "Monday Night Raw". From 1996 to 1998, WCW surpassed their rival program in the ratings for 83 consecutive weeks, threatening to severely undercut their rival and disrupting the American wrestling hierarchy. However, WCW then endured significant losses in ratings and revenue due to creative missteps in the late 1990s, and suffered from the fallout from the merger of Turner Broadcasting parent Time Warner and AOL.