By the spring of 1966, the shop had achieved worldwide renown, including a feature in an edition of Time Magazine "LONDON the Swinging City". They paved the way for many of the designer boutiques that followed, such as Mr. Freedom, Alkasura, Let It Rock, and later the more ambitious enterprises of Malcolm McLaren and Vivienne Westwood and Paul Smith. Over the next eight years the shop clothed London's fashionable young men and women, including many major rock performers. A constant stream of people visited the shop, especially on Saturdays during the weekly King's Road Parade.