However, framing is based on the applicability model, which is conceptually different from the accessibility model used in agenda-setting. According to Goffman (1974), individuals actively classify and interpret their life experiences to make sense of the world around them. These classifications and interpretations then become the individual's pre-existing and long-standing schema. Framing influences how audience thinks about issues, not by making certain aspects more salient than others, but by invoking interpretive cues that correspond to the individuals' pre-existing schema (Scheufele, 2000). Also, framing is when these interpretive cues correspond with or activate individuals' pre-existing cognitive schema (Kim et al., 2002). Applicability, in this regard, refers to finding the connection between the message in the media and the framework individuals employ to interpret the issue (Scheufele & Tewksbury, 2007).