In Britain (where cable television had not yet developed as much as in Central and Northern Europe), market research gave Sky a 13% audience share in cable homes, surpassing both BBC2 and Channel 4 in those homes. Its children's programming (then the channel's most successful field) increased to a share of 22.4%, similar to the figures for Children's BBC and Children's ITV. Some of Sky's special programmes, mainly World Wrestling Federation specials, managed to surpass both BBC1 and ITV among cable audiences.