In 1742, Charlotte got a new acting company in the New Theatre in St. James's, and she produced her second play, "Tit for Tat, or, Comedy and Tragedy at War." In the flush of early success, she borrowed money from her uncle and opened the Charlotte Charke Tavern in Drury Lane. This failed due to thieving by her customers and her own generosity; she sold it at a loss. In the summer season, she appeared in a series of male roles. At this point, she was "Charles Brown" in public in London on an everyday basis. She joined with Theophilus Cibber at the Haymarket in 1744 and then joined William Hallam's company. She married John Sacheverell in 1746, but scholars cannot determine anything about this man, and Charke refers to him only in passing in her autobiography, and not even by name. Whatever the nature of the marriage, it was cut short by Sacheverell's death. It did give Charke a new surname under which to appear for a time.