Several important developments occurred at the institution in the early 2000s. A strong advising program guided the curriculum's transformation from an intellectual free-for-all of courses often taught by teachers with sharply varying credentials to a smaller, more rigorous set of offerings taught by professionals, often bearing the highest degree in their fields. In 2005, as part of the rebranding of the entire university envisioned by President Bob Kerrey, the division was renamed The New School for General Studies, to clarify its mission and perhaps to invite comparisons with Columbia University's prestigious, similarly named School of General Studies. Also in 2005, the New School agreed to a contract with Local 7902 of ACT-UAW, an affiliate of the United Auto Workers, guaranteeing job security to part-time faculty who had taught at The New School for more than ten semesters.