From the start, the new pier's emphasis was on fun rather than the genteel relaxation provided at North Pier. In the early days fun was provided mainly by dancing facilities, but in the 20th century, roller skating was introduced along with fairground rides and amusement machines. Steamboat excursions departed from the landing jetty as they did from North Pier. The dance halls became less popular after the Second World War and the facilities were adapted into a theatre, bars and amusement arcades by the 1970s.