The first edition was organized by Basque musical promoter Last Tour International and sponsored by the Bilbao City Hall in the year 2006 under the name "Bilbao Live Festival". Since the following year, the festival has been sponsored by local savings bank Bilbao Bizkaia Kutxa, who gave it its current name. The festival is the first of its kind and size to happen in the region. In the 2011 edition, the festival exceeded 100,000 visitors for the first time, doubling the 2006 attendance. The 2012 event was reported to left an economical impact estimated in over 17.5 million euros in the city.