Ironically, these attributes that make artists characteristic marginal gentrifiers form the same foundations for their isolation as the gentrification process matures. The later stages of the process generate an influx of more affluent, "yuppie" residents. As the bohemian character of the community grows, it appeals "not only to committed participants, but also to sporadic consumers," and the rising property values that accompany this migration often lead to the eventual pushing out of the artists that began the movement in the first place. Sharon Zukin's study of SoHo in Manhattan, NYC was one of the most famous cases of this phenomenon. Throughout the 1960s and 1970s, Manhattan lofts in SoHo were converted "en masse" into housing for artists and hippies, and then their sub-culture's followers.