The event proved popular with the local community and even attracted the attention of the foreign media. After Lynn David's retirement, the running of the event was taken over by the former Rotary Club of Sinodun, based in nearby Wallingford. Additionally, the funds raised were divided between the RNLI and charitable projects supported by the Rotary Club. Twenty years after its first edition, the event had grown in popularity, attracting visitors from across the globe, and had been broadcast on television in countries including Russia, Japan and Czech Republic. Additionally, VisitBritain, the official British tourist board, named it as a highlight in its collection of "Quirky British Events". Throughout its existence, it has raised around £30,000 for the RNLI.