Traditionally Burger King has sold soft drinks from the Coca-Cola Company in its home market. In 1983, PepsiCo garnered the $444 million beverage supplier contract from its rival, and, in the midst of extreme market debate over the future of the contract, had it renewed for a second term in 1987. The company won the contract by strengthening the marketing and advertising program ties between Burger King and itself. The contract lasted three more years when, partially based upon Pepsi's growth as a restaurant operator with its Tricon Restaurants division, Burger King moved its beverage contract back to Coca-Cola.