Alongside her acting career, Mukerji is involved with humanitarian causes and is vocal about issues faced by women and children. Mukerji was appointed as an ambassador by Procter & Gamble and the NGO Child Rights and You for their joint venture, Shiksha, to endorse the cause of children's education. In 2011 she set up a Stroke Treatment Fund, in association with the Indian Stroke Association, to pay for the treatment of financially deprived stroke-affected patients. She has made public appearances to support other charities and causes. In March 2004, she visited the Indian army unit in Pokhran, Rajasthan to interact with the jawan troops, for the NDTV reality show "Jai Jawan". A decade later, in August 2014, she visited the jawans again at Baramulla. In February 2005, Mukerji and several other Bollywood actors participated in the 2005 HELP! Telethon Concert to raise money for the victims of the 2004 Indian Ocean earthquake. In March 2006, Mukerji celebrated her birthday with the physically challenged children of the Helen Keller Institute; she had previously worked with them while preparing for her role in "Black". In November 2010, she was part of a fund raising auction for the "Because I am a Girl" charity campaign. In 2014, Mukerji attended a charity dinner on child abuse in London, where she was felicitated by Prince Charles for raising awareness on the issue through her work in "Mardaani".