Pharmaceutical companies shifted the focus of their marketing efforts to licensed medical doctors in the 1970s, as the FDA mandated that only doctors could prescribe medicine. However, a larger movement towards autonomy in health care decisions prompted the first prominent examples of direct-to-consumer advertising. Merck published the first print DTC ad for a pneumonia vaccine (with a particular focus on those aged 65 years or older), and Boots Pharmaceuticals aired the first DTC television commercial in 1983 for the prescription ibuprofen Rufen. The advertisement promoted it as a cheaper alternative to the leading brand Motrin, and did not contain health claims. The FDA briefly demanded that the Rufen ad be pulled, but it was restored after minor amendments.