In 1968, General António de Spínola, the Portuguese general responsible for the Portuguese military operations in Guinea, was appointed as governor. General Spínola began a series of civil and military reforms designed to weaken PAIGC control of the Guinea and rollback insurgent gains. This included a 'hearts and minds' propaganda campaign designed to win the trust of the indigenous population, an effort to eliminate some of the discriminatory practices against native Guineans, a massive construction campaign for public works including new schools, hospital, an improved telecommuncations and road network, and a large increase in recruitment of native Guineans into the Portuguese armed forces serving in Guinea as part of an "Africanization" strategy.