In 2000, Lil' Kim embarked on a promo tour in support of her second studio album, "The Notorious K.I.M.", and the MAC AIDS Fund. She visited MAC cosmetics counters, interacted with fans and help raise money and awareness for the cause, which helps people who are living with HIV/AIDS worldwide. She also took part in MAC's "Fashion Cares" show in Toronto, Canada. The show raised close to one million for the AIDS Committee of Toronto. Her endorsement for MAC, with Mary J. Blige, would go on to raise $4 million for the fund. In October 2001, Lil' Kim was featured on the R&B mix of the song "What's Going On". Lil' Kim, along with several other popular recording artists, released the song under the name "Artists Against AIDS Worldwide", with proceeds going to AIDS programs worldwide and also United Ways September 11th Fund. That same month, Lil' Kim performed at Breathe, a benefit concert for breast cancer research and treatment. Proceeds from the concert went to the UCLA Breast Center and the Breast Examination Center of Harlem, an outreach program of the Memorial Sloan Kettering Cancer Center. On March 12, 2002, Lil' Kim walked her dogs in the 3rd annual "Paws for Style" fashion show. The event is held by "Animal Fair" magazine as a benefit for the Humane Society of New York. Items worn by the animals were later auctioned off online. In 2004, Lil' Kim started her own foundation called "Lil' Kim Cares". The foundation raises funds, resources and awareness for national programs that assist with issues of homelessness, HIV/AIDS prevention and awareness, transitional living, child neglect and violence against women. Speaking about the foundation, Lil' Kim stated she planned to be involved in a number of causes, most of which had affected her personally in past years. On April 17, 2004, Lil' Kim participated in the 28th annual Toyota Pro/Celebrity Race. The event helped raise more than $100,000 for "Racing for Kids", a non-profit program benefiting Southern California children's hospitals in Long Beach and Orange County. On August 24, 2004, Lil' Kim encouraged others to vote in the United States presidential election through the Rock the Vote campaign.