Like many artists before her, Vitamin C took advantage of the marketing opportunities available to a pop star, licensing everything from her own doll to a shade of lipstick matching her signature orange hair. She was also turned into a video game character for a baseball game. The Mattel Vitamin C doll was a hair activity doll that came with changeable hairstyle extensions available in orange and red, the doll also came with a microphone, platform shoes, and was approximately retailed at $16. The Vitamin C lipstick shade was made by Tommy Hilfiger. Both the doll and lipstick were available to the retail market in 2000. The 2001 video game "EA Sports Triple Play" featured Vitamin C as an animated baseball player, as well as her cover of The Waitresses' song "I Know What Boys Like".