Outside of storylines, a manager's job is to help the wrestler they are paired with get over. The manager would cut promos on behalf of clients who may not be as charismatic (or had gimmicks depicting them as silent, or with limited ability to speak English). As such, successful managers almost invariably had the "gift of the gab", though it was not unheard of to see managers paired with wrestlers who had no trouble cutting their own promos. A notable example of this would be CM Punk, who was managed by Paul Heyman from 2012 to 2013. Punk had no trouble cutting his own promos, but Heyman would also cut his own promos alongside Punk in support of his client's act.