When "Babe" was released in the US, it is reported that "activists around the country staked out movie theatres with flyers documenting the real-life abuses of pigs". The film had a marked effect on the growth of vegetarianism, particularly among the young. It also promoted a more sympathetic view of the intellectual, emotional and social capacities of animals. James Cromwell became an ethical vegan as a result of starring as Farmer Hoggett, saying, "I decided that to be able to talk about this with conviction, I needed to become a vegetarian." In 1996 he went on to organize a vegetarian dinner for the Los Angeles homeless at a "Compassionate Christmas" event in order to reverse the barnyard view that "Christmas is carnage".