The Ten's performance attracted interest from former racing cyclist Lionel Martin, who bought a copy right off Singer's stand at the 1912 Olympia Motor Show. Martin gave the car a thorough going-over, improving the engine's power and raising the top speed from . Martin set up shop in Henniker Mews, Kensington, England, tuning the four-cylinder cars, and did a robust business. This was aided by the motor racing success of Martin's own improved Ten, in particular at the Aston Clinton hillclimb. The Ten would also be sold by William Rootes, former Singer apprentice turned dealer.