In the UK, Tannoy introduced its own coaxial design, the Dual Concentric, and this assumed the same reference role in Europe as the Altec 604 held in the US. The British Broadcasting Corporation researchers conducted evaluations on as many speakers as they could obtain in around 1948, but found commercial loudspeaker makers had little to offer that met their requirements. The BBC needed speakers that worked well with program material within real professional and domestic settings environments, and not just fulfil technical measurements such as frequency-response, distortion, monitors in anechoic chambers. Above all, the BBC required monitors to sound balanced, be neutral in tone, and lack colouration. Monitor usage in the industry was highly conservative, with almost monopolistic reliance on industry "standards", in spite of the sonic failings of these aging designs. The Altec 604 had a notoriously ragged frequency response but almost all U.S studios continued to use it because virtually every producer and engineer knew its sound intimately and were practiced at listening through its sonic limitations.