In 1965, ABC hired legendary soap opera creator/writer Irna Phillips as an executive story consultant. (Just a year before, Phillips had been brought on board by ABC to help develop the hit novel & feature film "Peyton Place" into a successful prime-time serial.) On her recommendation, the title of the show was changed from the overly poetic "A Flame in the Wind" to the more appropriately soapy A Time for Us, and the name of the show’s leading family was changed from Skerba to Driscoll. To coincide with the name change, ABC changed the timeslot of the series, replacing "Day in Court" and using "A Time For Us" as the lead-in for "General Hospital". "A Flame in the Wind" was replaced in the 2:00 p. m. slot by the musical variety series "Where the Action Is".