In June 2007, shortly after the conclusion of Series Three of "The Apprentice", rival UK channel ITV began airing "Tycoon", described in "The Times" as "a shameless rip-off of The Apprentice". Mark Thompson, The BBC's director general, accused ITV of "copycatting" and said that "Tycoon" was "very like The Apprentice, and there's possibly a bit of Dragons' Den in there". The series followed "Dragons' Den" star Peter Jones' search for a new business tycoon. It proved relatively unsuccessful and was removed from a prime time slot on Tuesdays after achieving fewer than 2 million viewers, over 2.5 million below the channel's average. The final episode attracted just 1.3 million viewers. The programme's winner, Iain Morgan, won a prize of over £200,000.