At the time, much of the property in Rutherford was farmland owned by the estate of John Rutherfurd, a former New Jersey legislator and U.S. Senator, whose homestead was along the Passaic River, near present-day Rutherford Avenue. Van Winkle opened a real estate office at Depot Square (now Station Square) to sell the land of the "Rutherfurd Park Association", and began to lay out the area's street grid. The main roads were Orient Way, a wide boulevard heading south-southwest from Station Square, and Park Avenue, which headed west-southwest from Station Square to bring traffic to the new Valley Brook Race Course in what is now Lyndhurst.