Occasionally, teams will run up the score because of crowd encouragement. Crowd encouragement can occur whether or not there is a physical incentive involved. Often, a crowd will start chanting "X more points" near the end of a game, where X is the number of points needed to reach 100. This usually occurs when the team is within 5 points of reaching the 100-point mark. Also, crowd encouragement can happen as the result of a promotion for ticket-holders. In a Bradley home game against Wichita State, coach Jim Les put in some reserve players during the last 1–2 minutes of the game after the score got to 62–50. During the final possession, the crowd started to yell "Shoot shoot shoot" because the season ticket-holders would get a buy-one-get-one-free rib-eye steak dinner at a local restaurant if the score reached 63. One of the Bradley players launched a buzzer-beating 3 because of the crowd encouragement and it went in, making the final score 65–50. Similarly, during a 2014 game against Southern Virginia, BYU basketball led 98–48 with the clock running down. In response to chants of "Hundred! Hundred!" from the student section, Cougar reserve guard Jake Toolson launched a deep three-pointer as time expired. It was good, making the final score 101–48. Although the BYU fans and bench reacted with delight, Cougar head coach Dave Rose was upset by the incident. Toolson himself was privately reprimanded.