He divided the meaning of appearance into three parts. In the first part, he describes a reliance on outward appearance as a disease of most people in the society. The second meaning is appearance as it is manipulated by business tycoons and others in power to boost their rank and influence. In the third part, the philosophical level, appearance becomes an obstacle to intellectual activity. This type of appearance is prominent in the field of education, where people are taught styles rather than substance. The result is not knowledge but prejudice, racism, tribalism, sexism and irrational indifference to other cultures. This prompted him to analyse concepts to arrive at generally accepted truth rather than relying on mere appearance.