During the late 1970s the La Raza Unida Party decided to change tactics from a "get out the vote" organization to a more community based, grassroots, revolutionary nationalist format seeking the unity of all Chicanos, other Latinos, and Native Americans in the American Southwest, commonly called Aztlán. Xenaro Ayala was voted in as the national party chairman in 1978. The party held a second national convention in which Juan Jose Pena was elected chairman in 1980. However, the party was effectively eliminated from electoral politics after Compean's weak showing in 1978.