Small businesses and the entrepreneurial spirit that Gen Xers embody have become one of the most popular institutions in America. There's been a recent shift in consumer behavior and Gen Xers will join the "idealist generation" in encouraging the celebration of individual effort and business risk-taking. As a result, Xers will spark a renaissance of entrepreneurship in economic life, even as overall confidence in economic institutions declines. Customers, and their needs and wants (including Millennials) will become the North Star for an entire new generation of entrepreneurs.