The culmination was the arrival, in 1927, of French painter, poster artist and sculptor Lucien Achille Mauzan, who was part of the artistic Art Deco movement. He settled in Buenos Aires and founded his own company "Editorial Affiches Mauzan" (Editorial Mauzan Posters) and created between 130 and 150 posters in the six years he spent in Argentina. He marks deeply in the poster art in Argentina, where his reputation is enormous. One of his well-known works is the amicably tortured head of Geniol.