In May 2008, a film version of the comic was in the scripting process, with Brian K. Vaughan writing and Kevin Feige, Marvel Studios President of Production, producing. Feige has said, "In our discussions with Brian, we wanted him to be the person to bring it to life. I think it won't be a precise story line of any his comics, but certainly it will be most similar to the tone or origins of his structure in its initial run". A 2011 release was considered, as Feige had expected a finished script in early 2009. In April 2010, Peter Sollett emerged as the front runner to direct the movie. In May 2010, British screenwriter Drew Pearce, known for the TV series "No Heroics", was reported to be writing the film for Marvel Studios. In July 2010, it was reported that filming would begin sometime between March–July 2011. On August 5, 2010, preliminary casting for the film began.