Johnson was on "The Oprah Winfrey Show" to discuss "Born Rich" in a namesake episode that also featured Paris Hilton and Nicky Hilton, two days before HBO's big screen premiere of the film in New York City on October 15, 2003. Five heirs from the film attended the premiere with Johnson. According to Johnson, although Georgina Bloomberg did not attend the opening, she sent him a note afterwards saying she was happy with the film's success and the wide audiences that were able to see it. A week before the premiere, some of Georgina's remarks in the film were reported in a "New York Daily News" article that included a response from a spokesperson for her father, the then mayor of New York. There were sold-out screenings of the film in New York for weeks. Johnson appeared with S.I. Newhouse IV on "Paula Zahn Now" on CNN to discuss the film the day before its October 24, 2003 premiere at the Hamptons International Film Festival.