Although gentrification may be known as “process of renovating deteriorated urban neighborhoods”, many will say that this process actually demolishes historical aspects of neighborhoods, raises residential prices too high for current residents to continue living there, and even negatively impacts the food industry by transforming the local eateries into cafes or a restaurants chain. This impact on the food industry, specifically in Oakland, California, is being twisted from natural farm grown food into more industrialized sourced products based on consumer preferences. As neighborhoods become gentrified, the consumer need changes; therefore, creating more expensive and modern housing and markets which then run the locals out of town and can be a threat to small businesses because of the raise in renting a store space in a more modern area. As this threatens the small businesses, it becomes harder for most to stay open, although increasing the value of goods which the stores are selling can ensure so that the shops could still be able to survive. This is why organizations such as Planting Justice and Mandela Marketplace strive to resist the acts of gentrification and to form business plans that will work to create living-wage jobs for everyone so that no one must be displaced when such “renovation” takes place.