The Entertainment Consumers Association was launched in response to the need for consumer rights advocacy following a string of anti-games and anti-gamer legislation which would have criminalized the sale of certain video games if not for the efforts of trade groups in opposition. The industry itself was well represented by the International Game Developers Association (IGDA), the Entertainment Software Association (ESA), and the Entertainment Merchants Association (EMA), but those that purchase and play games went completely unrepresented until the launch of the ECA. Notable ECA publications include GamePolitics, GameCulture and ECA Today.