In 1984, the Businesses Affecting Public Morals Regulation Law placed love hotels under the jurisdiction of the police. For that reason, new hotels were built to avoid being classified as "love hotels"; the garish, over-the-top, bizarre designs and features of the past were significantly downplayed. Beginning in the 1980s, love hotels were also increasingly marketed toward women. A 2013 study showed that couples' selections of rooms at love hotels were made by women roughly 90% of the time. The Businesses Affecting Public Morals Regulation Law was amended in 2010, imposing even stricter limitations and blurring the line between regular hotels and love hotels. Keeping in mind legislation and a desire to seem more fashionable than competitors, an ever-changing palette of terms is used by hotel operators. Alternative names include "romance hotel", "fashion hotel", "leisure hotel", "amusement hotel", "couples hotel", and "boutique hotel".