In practice, corporate reputations are revealed by the relative rankings of companies created and propagated by information intermediaries. For example, business magazines and newspapers such as Fortune, Forbes, Business Week, Financial Times, and The Wall Street Journal regularly publish lists of the best places to work, the best business schools, or the most innovative companies. These rankings are explicit orderings of corporate reputations, and the relative positions of companies on these rankings are a reflection of the relative performance of companies on different cognitive attributes. Corporate reputations are found to influence the attractiveness of ranked companies' as suppliers of products, as prospective employers, and as investments. For those reasons, companies themselves have become increasingly involved with the practice of reputation management.