For many years, it was the only commercial television station located between Wilmington and Charleston. This was because of a quirk in the Federal Communications Commission (FCC)'s allocation of VHF channels. Most markets got at least two VHF allocations. However, Florence/Myrtle Beach is sandwiched between Raleigh–Durham (channels 4, 5, and 11) and Wilmington (channels 3 and 6) to the north, Charleston (channels 2, 4, 5, and 7) to the south, and Columbia (channel 10) and Charlotte (channels 3 and 9) to the west. This created a "doughnut" in northeastern South Carolina where there could be only "one" VHF license.