As Homer clumsily attempts to build a spice rack for Marge, Maggie suddenly hits him on the head with a mallet. Puzzled why Maggie would attack Homer, Marge notices that she imitates the violence depicted on "The Itchy & Scratchy Show". She blames the show's producers for inspiring senseless violence and forbids Bart and Lisa to watch it. Marge writes a letter asking the cartoon studio to tone down the show's violence, but chairman Roger Meyers, Jr. writes a dismissive reply which goads Marge into forming a protest group.