The newspaper published work by authors such as Ernest Hemingway and Erskine Caldwell, photographers like Weegee and Margaret Bourke-White, and cartoonists like Dr. Seuss, Crockett Johnson and Walt Kelly. It accepted no advertising, and dedicated itself to preventing "the little guy from being pushed around." It ended up becoming a target for anti-communists, and subsequently it went out of business in 1948. Because of this affiliation, Hollenbeck was a target for McCarthy-supporting columnist Jack O'Brian, whose attacks appeared in the "New York Journal American" and other newspapers in the Hearst newspaper chain.