WCW went through various changes in business and creative leadership during its existence. Some figures, like Jim Herd, were television executives lacking in wrestling-promotion experience; others, like Bill Watts, Ole Anderson, and Dusty Rhodes had extensive experience in the business, but were so entrenched in the outdated "territory" ways of operating (which their respective careers had thrived under) that they were ineffective at growing WCW's largely regional audience, into a national—and international—one (as Vince McMahon had successfully done with the WWF).