In 1928, the company had become large enough to warrant an identity separate from the original Morris Garages, and The M.G. Car Company was used from March of that year. In October, for the first time, a stand was taken at the London Motor Show. Space soon ran out again, and a search for a permanent home led to the lease of part an old leather factory in Abingdon, Oxfordshire, in 1929. A limited liability company named M.G. Car Company was incorporated on 21 July 1930.