During his tenure at Univision since 2010, Falco has presided over big, strategic changes that aim to respond to the media disruption that affects the industry. He planted Univision firmly in digital turf by buying Gawker out of bankruptcy for $135 million, purchasing a 40.5% controlling stake in the parent of humor-oriented The Onion for $27 million and forming a video streaming JV with Lionsgate–all in 2016. After the acquisitions, Univisión generates over 100 million monthly unique visitors, one of the largest market shares for media outlets in the United States. After launching Story House, an independent production unit owned by UCI, its first TV series about cartel kingpin "El Chapo" Netflix, received critical acclaim and record ratings. Netflix licensed the series with a second window for Univision that year.