In addition to the commercials, there was "The Subservient Chicken" web page. On the page, a man in a chicken costume performed a wide range of actions based on a user's input, showing pre-recorded footage and appearing like an interactive webcam. The site takes literally the advertising slogan "Get chicken just the way you like it". The site launched on April 8, 2004. The site was created for CP+B and BK by The Barbarian Group and is hosted at GSI in Kansas City, Missouri.