As the popularity of music on FM radio grew, stations like Magic 103 (now 102.9 WMGK) and Kiss 100 began to eat away at WIP's audience. For a time, the station experimented with general interest talk. Michele Iaia was brought on to host “WIPeople Talk,” a weeknight call-in show from 8 p.m. to midnight. The show would later expand to include a weekend edition, and over time the talk block was expanded to run from 6 p.m. to 6 a.m. (with the station touting that it played music all day and talked all night). One of the regular features was a Friday night segment called Desperate & Dateless, a show that eventually spun off into a stand-alone Saturday night program that included music mixed in with the calls from single listeners.