A relatively unknown scholar named G. Ray Funkhouser performed a study highly similar to McCombs and Shaw's around the same time the authors were formalizing the theory. All three scholars – McCombs, Shaw, and Funkhouser – even presented their findings at the same academic conference. Funkhouser's article was published later than McCombs and Shaw's, and Funkhouser doesn't receive as much credit as McCombs and Shaw for discovering agenda setting. According to Everett Rogers, there are two main reasons for this. First, Funkhouser didn't formally name the theory. Second, Funkhouser didn't pursue his research much past the initial article. Rogers also suggests that Funkhouser was geographically isolated at Stanford, cut off from interested researchers, whereas McCombs and Shaw had got other people interested in agenda setting research.