The area was named by the town's founders, Pedro Carrillo Dávila, Pedro Caldera and Martín Morelos, who were originally from Jerez de la Frontera, Spain. The Zacatecas town is named after the Spanish one. “Jerez” comes from the Arabic “scherich” referring to an abundance of produce. The fertility of the Zacatecas area contributed to the choosing of this name as well as the founders’ hometown. The appendage of the town's name was added in 1952 and honors Francisco García Salinas, a local politician who worked to redistribute land, establish textile mills and open schools. The municipality also has an official seal, which features an image of Our Lady of Solitude.