The original WLR, which was a pirate station, launched on 23 June 1978 broadcasting from the garage of Rick Whelan at Killotteran just outside the city. This unlicensed operation was one of the longest lasting in the country and continued for just over a decade until its closure at the end of 1988 – new radio licences were to be awarded by the then IRTC (now BCI) in 1989. WLR, with a number of local businessmen on board formed a consortium to apply for the franchise to broadcast to Waterford city and county. This application had competition from two other applicants, one (Deise Broadcasting Company) involved former pirate ABC Radio and local business people including the Reid family (owners of the well-known 'Egans' licensed premises where ABC was based before its closure), and another application (Waterford Radio/WRFM) which was backed by the then Waterford Foods and The Munster Express newspaper. The IRTC held oral hearings for the Waterford licence at the Tower Hotel in Waterford city on 27 April 1989 where all three applicants presented their case. Shortly afterwards it was announced WLR's consortium was victorious. The licensed WLR FM launched on 8 September 1989 from studios on Georges Street above the Georges Court Shopping Centre in Waterford City. The station broadcast from these studios for many years until the building of the present purpose-built Broadcast Centre, at Ardkeen, Waterford. The station's licence has been unchallenged on subsequent renewals.