In 1856, Frémont's antislavery position was instrumental in his being chosen as the first-ever Republican candidate for President. Jessie played an extremely active role in the campaign, rallying support for her husband. One particular campaign slogan read, "Frémont and Jessie too." Her father, however, a lifelong Democrat, refused to endorse her husband's bid for the presidency. This did not stop the supporters of Frémont from continuing to refer to her as the "first lady in the land," a title her admirers continued to use throughout her life.