The Giants stumbled in the 2015 season; through week 15, their record was 6–8, with many of the losses coming in the game's final minute of play; the Giants lost 6 out of their 8 losses by less than one touchdown with the final points being scored against them in the last 2 minutes. Criticism of Coughlin built throughout the season and peaked in week 15, after a 38–35 loss to the Carolina Panthers in which Coughlin left star receiver Odell Beckham Jr. in the game despite the latter's on-field behavior, including numerous scuffles with Panthers cornerback Josh Norman, resulting in a slew of personal foul penalties. Beckham's behavior in this game prompted the NFL to adopt a new rule for the next season which stated a player who accumulates two unsportsmanlike conduct penalties in the same game is ejected.