"The Wall Street Journal", "Time" and other media outlets have reported on the increase in businesses selling beer pong paraphernalia, such as tables, mats, cups, or clothes. "Last Cup: Road to the World Series of Beer Pong" is a documentary which follows some competitive players as they prepare for the WSOBP II and ultimately compete against one another for the $20,000 grand prize. This documentary, directed by Dan Lindsay, premiered at the CineVegas film festival on June 13, 2008. Rick Reilly wrote an entire column about The World Series of Beer Pong IV for "ESPN The Magazine".