On May 29, 2010, it was announced that Crosby would sign the richest endorsement contract in NHL history with Reebok, expected to pay Crosby $1.4 million per year for five to seven years. In 2015, he signed a six-year endorsement contract with Adidas. Crosby also has endorsement deals with Bell, Tim Hortons and Gatorade. Regarded as one of Canada's "legendary goal-scorers and storied leaders", Crosby was featured in Canada Post's "NHL Great Canadian Forwards" stamp collection, alongside Phil Esposito, Guy Lafleur, Darryl Sittler, Mark Messier and Steve Yzerman. In 2016, he won an Emmy Award for his role in "There's No Place Like Home With Sidney Crosby". He also won for his participation in the "Merci Sidney" video that followed his return to Rimouski for his QMJHL jersey retirement ceremony.