The legendary music instrument retailer "E.U. Wurlitzer Music and Sound" was a part of the greater Boston music scene since 1890, and the store had been located at 360 Newbury Street (on the corner of Massachusetts Avenue) after moving from its LaGrange Street address in the mid-1960s. The building was a plain yellow-brick building by the time the company went out of business in the mid-1980s. In 1989, it was renovated under the direction of architect Frank Gehry and won the Parker Award as the most beautiful new building in Boston. According to architecture columnist Robert Campbell, Gehry "took a blandly forgettable building and transformed it into a monument... It's the first significant example in Boston of a movement known as deconstruction. Deconstructionist buildings are designed to look as if their parts are either colliding or exploding, usually at crazy angles."