The station promotes its weather team as having the "Most Powerful Radar in East Texas", which is branded as "KETK Live Doppler Skywatch". Also, KETK is the only station in the market to have four college degreed meteorologists on its weather team. Since its sign-on, KETK has finished a modest second behind market leader KLTV. In 1998, KETK began producing a 9:00 p.m. newscast each weeknight for KFXK under a news share agreement; initially receiving strong ratings, ratings fell after the program's original anchors left channel 56, plus due to logistical problems resulting from delays from Fox Sports programming overruns, that caused the program to be tape delayed to allow KETK to produce its own 10:00 p.m. newscast on schedule; the program was eventually canceled by 2001.