Channel 4 has changed its news and station branding continuously since the affiliation switch, after having changed from its longstanding brand of "Eyewitness News" to "WBZ News 4" in 1993 (prior to the switch), the newscasts were rebranded to "News 4 New England" in 1996 and "WBZ 4 News" in 2000. On February 1, 2004, WBZ rebranded itself as "CBS 4", the move was officially made in an attempt to alleviate lingering confusion from the 1995 affiliation swap, though the branding brought the station in line with other CBS-owned stations. The "CBS 4" branding was phased out during the first quarter of 2007 and in February 2007, the station's newscast title was reverted from "CBS 4 News" to "WBZ News". The rebranding was completed on February 4, 2007, during the station's coverage of the Super Bowl. This made WBZ-TV the first station owned by CBS to depart from CBS' standardization, and one of a handful of CBS-owned stations to brand with its call letters rather than the CBS name. General manager Ed Piette told "The Boston Globe" that he decided to ditch the "CBS 4" branding when he arrived in Boston for his first day of work and a cabbie asked him, "Whatever happened to WBZ?" The move was done in the hopes of re-emphasizing WBZ-TV's local identity and trading on the call letters' then eight-decade history in Boston—a strategy that worked well when Piette was general manager at Minneapolis–Saint Paul sister station WCCO-TV. The logo that was used for the "CBS 4" branding returned to the station in December 2011, but the station still brands with its call letters to this day.