Starting in July 1995, just two months prior to the release of the PlayStation console in Western markets, Sony Electronic Publishing restructured and renamed its divisions. All videogame marketing from Sony Imagesoft was folded into Sony Computer Entertainment of America (SCEA), with about 100 employees transferred from Santa Monica to Foster City. The video game business of Sony Imagesoft was merged with the product development branch of SCEA and became Sony Interactive Studios America which would later be renamed to 989 Studios.