Memphis thus enjoyed a boom period. Two saloons, a bank, numerous stores, blacksmith shops, and livery stables attested to its role as a shipping and trading center for area ranchers and farmers. The Missionary Baptist Church was organized in Memphis; its minister Rev. J. L. Pyle began Baptist congregations throughout the county. Telephone service was first installed in 1901. In June 1906, the town was incorporated with a mayor-council form of city government. The Memphis Cotton Oil Mill was established in 1907. Memphis had at one time or another several newspapers, including the "Hall County Record" (1889–93), the "Hall County Herald" (1890–1928), the" Memphis Journal" (1892–94), the "Memphis Times" (1896), the "Memphis Leader" (1897–99), the "Hall County News" (1897–1903), and the "Memphis News" (1928–29). The only newspaper extant in 1986, the "Memphis Democrat", was launched in 1908 and went through a succession of owners. By the 1920s, Memphis had a new brick-and-stone courthouse, modern utilities, a cotton compress, three hotels, brick school buildings, and a Carnegie Library. In 1922, the city's Morning Side addition was founded east of the tracks as a residential area for blacks who labored in the cotton fields and mills. In 1935, E. M. Ewen and his wife formed the Hall County Old Settlers' Reunion (later the Hall County Picnic Association). Four years later, they staged a rodeo as part of the annual two-day celebration.