On 6 September 1999, the station was rebranded on-air as Carlton Central, though the registered company name remained Central Independent Television Limited. The new identity, produced by Lambie-Nairn was also used on Central's sister stations in the London and Carlton Westcountry regions. Only the "Carlton" name was used on air, however Central's regional news programmes retained the "Central" brand. With the merger of Carlton and Granada on 2 February 2004, the brand became ITV1 Central. It is currently owned by ITV plc and on 29 December 2006, the registered company name was changed from "Central Independent Television Ltd" to "ITV Central Ltd". This company is, along with most other regional companies owned by ITV plc, listed on www.companieshouse.gov.uk as a "Dormant company".