A "help-seeking" advertisement is not presented as marketing for a drug first and foremost, and instead resemble an awareness campaign for a specific medical condition. They do not specify any specific product or treatment, and direct the audience to ask their doctor or seek an external resource (such as a website or phone hotline) for more information. These outlets are, in turn, used to promote specific prescription options. Awareness campaigns of this nature are sometimes used as preliminary marketing for new drugs.