Various events were held in the year 2011 to celebrate the park's tenth anniversary, by which time a total of 88 million guests had cumulatively attended the park. There were 700,000 annual passport holders in June 2012 and in the 2012 fiscal year, 9.75 million guests visited the park. During the 2013 fiscal year, Universal Studios Japan received 10.5 million guests. Various factors contributed to this growth in 2013, including the opening of the backwards roller coaster "Hollywood Dream – The Ride – Backdrop" in March, and the "New Amazing Adventures of Spider-Man - The Ride 4K3D" in July, which installed new 4KHD technology, which proved to be popular among the younger generation of visitors. The family area "Universal Wonderland" which opened in March 2012 also attracted many families.