In July 1987, the station started broadcasting 24 hours a day, except on Sundays. In September 1988, the station became the first in Louisiana to close-caption its newscasts. In 1991, Manship's son Richard took over the station as its new president, and would later be named "Broadcaster of the Year" by the Louisiana Association of Broadcasters. WBRZ became the first station in Baton Rouge to begin broadcasting in high definition on channel 13 on April 22, 2002. Since then, it has simulcast repeats of its newscasts on channel 2.2, and until September 2017, it took over operations of a cable-only NOAA weather channel with radar on channel 2.3 (this channel is now exclusively simulcast on sister station KBTR 41.3).