In a letter published in the July 19, 2006 issue of "Honolulu Weekly", publisher Laurie V. Carlson noted the Stephens Media Group has offered to buy the "Journal", but "Honolulu Weekly" refused its offer. She added, "Apparently Stephens sees the "Journal" as a threat to their printing and daily newspaper monopoly because they are launching what they refer to as an alternative (to what, one might ask?) publication. We suspect that whatever they come up with will be entertainment heavy and will avoid the serious issues that can draw criticism and cancelled advertising orders from the advertising community."