Former KCKC DJs Bill Georgi and J.W. Bradbury were hired as two of the Toad's DJs, along with other DJs, some of whom were previously heard on other country radio stations. As of 2006, Bill Georgi, who is also the station's program director, is the only local DJ still heard on the station. He hosts the station's morning show Monday through Friday. The rest of the day features an automated national format 'Country Gold' provided by Jones Radio Network. The station also carries most NASCAR races in addition to a live call in NASCAR pre-show Race Radio hosted in studio by Greg Coz, and some public affairs programming on the weekends.