In 2009, the Commercial Closet Associate's board of directors announced its closure and merger with GLAAD; Wilke claimed to have received news of his removal from the company via news coverage of the merger. After the merger, GLAAD received the Ad Library, training resources, online materials, and the company's name, launching the GLAAD Advertising Media Program in May of that year. GLAAD's senior director of media programs stated that the program would continue GLAAD's practice of "reaching out and informing the corporation when they make mistakes and giving them the option to change things."