Born in Yorkshire, England, Fletcher was inspired by the London punk rock movement and started a fanzine as a thirteen-year-old schoolboy which he named "Jamming!". Founded in 1977, the magazine began as a school-printed fanzine and in 1978, with the fifth issue featuring interviews with Paul Weller, Adam Ant and John Peel, adopted professional printing and wider distribution. From 1979-84, it was printed and partly distributed by Better Badges. Between 1978-83, Jamming! featured interviews with a range of artists that included Pete Townshend, Aztec Camera, Dexys Midnight Runners, The Damned, Delta 5, The Jam, Bill Nelson, Scritti Politti, The Selecter, The Beat, Dead Kennedys and more.