In September 1989, at the Amusement and Music Operators Association (AMOA) International Expo, the company launched a golf game titled "Golden Tee Golf", which used a trackball much like the bowling game, this time to simulate a golfer's swing. The game built a following throughout the 1990s, and by 1996 IT was producing updates to the game every year. Golden Tee has seen three major hardware platform changes since its initial release: "Golden Tee 3D Golf" in 1995, "Golden Tee Fore!" in 2000 and "Golden Tee LIVE" in 2005, which allows players to compete in online tournaments for cash and prizes. The game celebrated its 20th anniversary in 2009, and IT released a new high-definition version of the game in a Showpiece cabinet.