One of the company's first forays into healthier products was in 1983 with introduction of its salad bar. The salad bar met with light to moderate success, but the company's franchise holders complained of high operating costs and a poor return on investment. Part of the product, a pita salad, was quickly dropped from the salad bar, as were plans to use the bar unit to boost breakfast sales. In 1987 the company augmented its salad bar with a test line of prepackaged salads, including chef and garden salads. The salad bar was eventually eliminated in favor of packaged salads. In 1990, BK introduced a new salad line accompanied by a licensing agreement with Paul Newman's Newman's Own, Inc., whose salad dressings accompanied the products. Burger King revamped its salad line again in 2004, with the introduction of its Fire Grilled Salad products. Burger King sought to differentiate this line of salads by packaging the warm meat toppings—a choice of grilled shrimp or broiled chicken—separately from the cold salad; this added the appearance of an additional layer of freshness. At one point in the United States, the salads are pre-made off-site. They are sold with two toppings and Ken's Foods Ken's Steakhouse brand salad dressing. Internationally, the salads vary in composition and style from market to market. In all markets, salads are one of the items targeted at female and health-conscious consumers. In parts of Europe, salads are sold under the "King Delight" or "LA Range" banner.