The FJ Cruiser concept debuted at the 2003 Detroit Auto Show in Voodoo Blue, which would become the signature color for the production FJ Cruiser. The bold styling was an immediate hit with the automotive press and general public despite competing with more exotic concepts like the Cadillac Sixteen and Dodge Tomahawk. By resurrecting design traits from the iconic FJ40, the FJ Cruiser was viewed as a new halo car for Toyota, much like the similarly retro-styled 2005 Mustang had been for Ford.