Ink's ad ignited outrage and garnered national attention when a picture of the sign was shared on social media by a prominent Denver writer, Ru Johnson. The picture of the sign quickly went viral accumulating critical comments and negative reviews. Ink! responded to the social media outrage with a public apology followed by a lengthier apology from its founder, Keith Herbert. Ink's public apology deemed the sign a bad joke causing even more outrage on social media. The ad design was created by a Five Points, Denver firm named Cultivator Advertising & Design. The advertising firm responded to the public's dismay by issuing an ill-received social media apology, "An Open Letter to Our Neighbors".