Moir's article resulted in over 25,000 complaints to the Press Complaints Commission (PCC) that day, causing its site to crash for several hours. Derren Brown and Stephen Fry used Twitter to front an online campaign against the "Daily Mail" and Jan Moir throughout the afternoon and a Facebook page was set up urging followers to complain to the brands whose advertisements featured alongside the article. Fry wrote, "I gather a repulsive nobody writing in a paper no one of any decency would be seen dead with has written something loathesome and inhumane". Brown wrote, "If Gateley's passing causes today's kind of gutter-journalism to be held to account, we can perhaps take that as a tribute". "Father Ted" and "The IT Crowd" writer Graham Linehan called for a complete boycott of the "Daily Mail", tweeting "Which brands advertise in the "Mail"? Are they aware of Jan Moir's piece?...what are they going to do about it?". Details of companies with advertisements on the same web page as Moir's article were posted on a specially established Facebook page named "The "Daily Mail" should retract Jan Moir's hateful, homophobic article". According to "The Guardian" details about where Moir lived were posted on the Internet and a false rumour that the "Daily Mail" had reported Cowles as Gately's murderer was repeated on Twitter.