The Convair 580 aircraft was en route from Oslo Airport, Fornebu, Norway to Hamburg Airport, West Germany. The passengers were employees of the shipping company Wilhelmsen Lines who were flying to Hamburg for the launching ceremony of a new ship. Half of the employees of the company's head office were on board. Leif Terje Løddesøl, an executive of Wilhelmsen, said that the atmosphere in the company was "very very good" prior to the accident flight. He said that some of the employees "maybe" had been to prior naming ceremonies, which he described as "quite exciting". A regular employee on the flight, one of the top-performing employees in the company, had been asked to give the speech during the launching ceremony. Løddesøl said that it was not often that a "normal person" in the company was chosen to read the speech at the naming ceremony.