Following the development of Postmodernism, English art became in some respect synonymous toward the end of the 20th century with the Turner Prize; the prize, established in 1984 and named with ostensibly credible intentions after J. M. W. Turner, earned for latterday English art a reputation arguably to its detriment. Prize exhibits have included a shark in formaldehyde and a dishevelled bed. Critic Matthew Collings observes that: "Turner Prize art is based on a formula where something looks startling at first and then turns out to be expressing some kind of banal idea, which somebody will be sure to tell you about. The ideas are never important or even really ideas, more notions, like the notions in advertising. Nobody pursues them anyway, because there's nothing there to pursue."