In February 2011, HP unveiled a new line of WebOS products, including the Pre 3, Veer, and TouchPad; however, these products were branded under HP's name and not with the Palm name. In July 2011, as part of a reorganization, WebOS head Jon Rubinstein was demoted from senior vice president to a "product innovation role", and replaced by Steven DeWitt, head of HP's North American consumer PC unit. At the same time, Palm was renamed the "webOS global business unit", effectively ending the use of the Palm brand.