"Crawdaddy" was a generational magazine known for its well-written, insightful profiles particularly of musicians, but also a diverse mix of filmmakers, athletes, politicians, comedians and other celebrities prominent in 1970s pop culture, including Sly Stone, Bob Marley, the Who, Eric Clapton, the Rolling Stones, Mel Brooks, John Belushi, Jack Nicholson, Gregg Allman, Muhammad Ali, Joni Mitchell, Bonnie Raitt, Linda Ronstadt, Roxy Music, Little Feat, George Carlin, Randy Newman, Paul Butterfield, Brian Eno and Roy Orbison. Under Knobler, "Crawdaddy"s editors often assigned artists to write about other artists; Al Kooper profiled Steve Martin, Martin Mull interviewed Woody Allen, William S. Burroughs talked magic, mysticism and Aleister Crowley with Jimmy Page.