Over forty per cent of the population of Rotorua is under the age of thirty, much of this because 37% of the electorate's residents are Māori, who are on the whole younger than the national average (22.7 years old versus a national average of 35.9). There are also fewer voters earning over $30,000 per year, with the majority of workers coming from working class and semi-skilled professionals. Rotorua also has more unemployed people (6.5%) than most electorates, being ranked 52nd in the nation.