Wu and Bergman propose a revision to Hall's encoding/decoding model in a different way. They conceptualize the adoption of certain codes by producers and viewers respectively as "encoding strategies" and "decoding strategies". For producers, encoding strategies are partly influenced by their imagination of how the audience will decode their products, which they conceptualize as the "imagined decoding strategies". For viewers, their awareness of the ‘constructedness’ of the text means that from the text they also perceive, apart from its meaning, the encoding strategies, which are not necessarily the same strategies adopted by producers. These "perceived encoding strategies" constitute an important dimension of the decoding process. Based on their intended meanings and imagined decoding strategies, media producers execute certain encoding strategies and give a certain shape to the text. In the decoding process, viewers derive both perceived meanings and perceived encoding strategies from the text. From these two dimensions, viewers arrive at their evaluation of the text. This revised model admits the diversity of producers’ ideological positions in the encoding process. Clearly separating perceived meanings from intended meanings, it anticipates the situation of polysemy. By distinguishing between perceived meanings and perceived encoding strategies, it also gives space to audience's awareness of the ‘constructedness’ of the text.