Abrams hired Howard Brody, the owner of Ladies Major League Wrestling, to help him expand UWF into the Florida market in mid-1991. Following several house shows and a television taping at Universal Studios Florida, Brody was entrusted with finding a venue for the promotion's first pay per view event in June 1991. Brody suggested the Odeum Expo Center in Chicago. Abrams insisted on holding Beach Brawl at Manatee Civic Center in Palmetto, Florida. The pay per view was a disaster in both attendance and pay per view buys. Following Beach Brawl, Abrams ran one final television taping at War Memorial Auditorium before running out of fresh footage for "Fury Hour". He struck a deal with Brody to use footage from Ladies Major League Wrestling to fulfill his content creation obligations to SportsChannel America, and the two parted ways in fall 1991.