In 1917, William M. Clapp, a lawyer from Ephrata, Washington, proposed the Columbia be dammed immediately below the Grand Coulee. He suggested a concrete dam could flood the plateau, just as nature blocked it with ice centuries ago. Clapp was joined by James O'Sullivan, another lawyer, and by Rufus Woods, publisher of "The Wenatchee World" newspaper in the nearby agricultural centre of Wenatchee. Together, they became known as the "Dam College". Woods began promoting the Grand Coulee Dam in his newspaper, often with articles written by O'Sullivan.