In a poll conducted in 2009 by "Budget Travel" magazine, Jim Thorpe was awarded a top 10 spot on America's Coolest Small Towns. The town registered 3,920 votes to land the #7 spot on the list. In 2012, Jim Thorpe was voted the fourth most beautiful small town in America in the Rand McNally/"USA Today" Road Rally series. Jim Thorpe is becoming a tourist destination, with many businesses catering to white water rafting, mountain biking, paintball and hiking. Trails in Lehigh Gorge State Park attract hikers from all over, with Glen Onoko Falls a top trail destination just north of downtown. Along with these sports, Jim Thorpe was popular among railroading fans before passenger rail service was discontinued, and is known for its extraordinary architecture.