In the late 1990s to early 2000s, the contest became one of the most popular events in Turkey as a result of the participation of other Eastern European countries, and the victory of Sertab Erener with the song "Everyway That I Can". Following the introduction of televoting in 1998, (initially trialed in 1997 and first implemented in Turkey in 1999), Turkey went on to achieve eight top 10 results in the contest, having previously made the top 10 in 1986 and 1997.