Potter had maintained contact with her last governess Annie Carter Moore and had grown fond of her children. Through the 1890s, she wrote the children story and picture letters. Mrs. Moore recognized the literary and artistic value of the letters and urged her former charge to publish. Potter liked the suggestion, and, in 1900, revised a tale she had written for five-year-old Noel Moore in 1893, and fashioned a dummy book of it in imitation of Helen Bannerman's 1899 bestseller "The Story of Little Black Sambo". Unable to find a buyer for the tale, she published it for family and friends at her own expense in December 1901.