In early May 2018, Alckmin announced his campaign communications team, which is headed by Luis Felipe d'Avila with Lula Guimarães as marketing director. Later that month, he announced his economic advisorial team, which includes Plano Real economists Edmar Bacha and Persio Arida. In late July, Alckmin negotiated a coalition with the ""centrão"" (big centre), a group of parties in Congress composed of DEM, PP, PR, PRB and SD. On 2 August 2018, Rio Grande do Sul senator Ana Amélia Lemos, a member of PP, was confirmed as Alckmin's running mate in the general election. As the candidate with the largest coalition, Alckmin has secured the longest slot for political ads on free-to-air television channels.