Much of town life is still traditional, with businesses closing all or part of Saturday. Charrería and bullfighting are important to the heritage of the area. A major tradition for the town is the Burning of Judas on Holy Saturday, which signals the start of the Feria de Primavera (spring festival). On this day there is charrería, cockfighting and a running of the bulls. The day is organized by the bar owners of the town and draws about 70,000 visitors. The Feria de Primavera is a secular fair, the oldest and most traditional of its type in the state. It dates back to 1824 when local authorities wanted to promote the area's products from produce to yarn, minerals and plaster. During Carnival, there is a tradition called La Jerezaditas, when children run among very young (one to two years old) bulls.