As more scholars published articles on agenda-setting theories it became evident that the process involves not only active role of media organizations, but also participation of the public as well as policymakers. Rogers and Dearing described the difference between agenda-setting and agenda-building based on the dominant role of media or public. Thus "setting" an agenda refers to the effect of the media agenda on society, transfer of the media agenda to the public agenda, while "building" an agenda includes "some degree of reciprocity" between the mass media and society where both media and public agendas influence public policy.