"The Lovely Bones" was originally scheduled for release on March 13, 2009, but it was delayed to December 11, 2009, as the studio became interested in releasing the film for "awards season," which gave Jackson an opportunity to make some effects shots larger in scope. The film then received a limited theater release on December 11, 2009, in the United States. The film was originally set to have a wider United States theater release on December 25, 2009 (Christmas Day), as part of a campaign to build its momentum into January 2010. In early December it was confirmed that the United States release date had been pushed back by three weeks to January 15, 2010. Paramount and DreamWorks did not give a reason for the change of the release date. The film premiered in New Zealand on December 26, 2009, and was released in the United Kingdom on January 29 and in other countries in January 2010.