On March 18, 2007, Knievel jumped an assortment of military vehicles at the North Carolina Auto Expo in Raleigh, North Carolina. Soon afterwards, he appeared in a nationally broadcast commercial for Holiday Inn Express. On June 9, 2007, he appeared in Wilmington, Delaware and successfully jumped $4.8 billion in bogus money representing the amount of interest paid to the customers of ING Direct. In August 2007, he was inducted into the Motorcycle Hall of Fame in Sturgis, South Dakota and made a jump at the Buffalo Chip campground.