From 1973 to 1984, WKYC tried to use the "Action News" branding several times while also using the music and graphics associated with the other NBC-owned stations, which employed the "NewsCenter" name. On March 19, 1984, the station dropped the "Action 3 News" name and adopted its current newscast moniker, "Channel 3 News". WKYC also adopted a new logo and a new slogan called "Turn to 3"; the accompanying jingle was composed by Frank Gari. The "Turn to 3" jingle and image campaign was borrowed by many TV broadcasters around the world—most notably Detroit's WXYZ-TV. Various anchors—such as Virgil Dominic, Doug Adair, Mike Landess, Dave Patterson, Mona Scott, Judd Hambrick, Leon Bibb and Dick Feagler—set designs, and imaging campaigns were tried out, usually with little to no success.