"Brooklyn Magazine" is one of the few glossy magazines about Brooklyn. Several others are now defunct, including "BKLYN Magazine" (a bimonthly lifestyle book owned by Joseph McCarthy, that saw itself as a vehicle for high-end advertisers in Manhattan and was mailed to 80,000 high-income households), "Brooklyn Bridge Magazine", "The Brooklynite" (a free, glossy quarterly edited by Daniel Treiman), and "NRG" (edited by Gail Johnson and originally marketed as a local periodical for Clinton Hill and Fort Greene, but expanded in scope to become the self-proclaimed "Pulse of Brooklyn" and then the "Pulse of New York").