The song became an ice cream flavour in May 2009 when the band partnered with American ice cream company Ben & Jerry's to create "If I Had 1,000,000 Flavours". The confection consists of vanilla and chocolate ice cream, peanut butter cups, chocolate-coated toffee chunks, white chocolate chunks and chocolate-coated almonds. The band became the first Canadian band to receive their own ice cream flavour, following in the footsteps of other band-themed Ben & Jerry's flavours such as Cherry Garcia (Jerry Garcia), One Sweet Whirled (Dave Matthews Band) and Phish Food (Phish). All royalties from the sale of "If I Had 1,000,000 Flavours" are donated to the ABC Canada Literacy Foundation, a Toronto-based organization that promotes reading to children at home.