The first commercial establishments probably opened around 1905. By the late 1920s, lower Newbury Street had begun to establish itself as a destination for well-heeled society. With the establishment of Boston's Junior League in 1907, formal dances became very fashionable, and elegant apparel shops prospered. By 1911, 24 Newbury St. featured a salon for lessons in "social and aesthetic dance." As more retailers moved in, many lower floor shops began to feature wide glass windows to exhibit luxury goods. In the late 1950s fashionable boutiques included Darée, Charles Sumner, Miss Harvey (at #32), furriers and Joseph Antell. One of Newbury's oldest and most established retailers is the tony Brooks Brothers department store which occupies its original quarters at the corner of Berkeley St.