Herb Abrams founded the UWF in 1990 to try to challenge Vince McMahon's World Wrestling Federation on a national level. He announced the promotion's formation at John Arezzi's "Wrestling Fans Fantasy Weekend" convention in August 1990. Despite having no experience in the wrestling business, Abrams was given a budget of $1 million by SportsChannel America to develop a weekly television series, which would become "UWF Fury Hour". The first "Fury Hour" tapings were held at Reseda Country Club in fall 1990 and featured established stars such as Billy Jack Haynes, Bob Orton, Jr., Brian Blair, Cactus Jack, Colonel DeBeers, Dan Spivey, David Sammartino, Don Muraco, Ivan Koloff, Ken Patera, Paul Orndorff, and Steve Williams. The top homegrown talent included "Wild Thing" Steve Ray and "Cutie Pie" Louie Spicolli. Bruno Sammartino and Lou Albano were hired as commentators.