As Sega's mascot and one of the key reasons for the company's success during the 16-bit era of video game consoles, Sonic is one of the most famous video game characters in the world. In 1993, Sonic became the first video game character to have a balloon in Macy's Thanksgiving Day Parade. In 1996, Sonic was also the first video game character to be seen in a Rose Parade. Sonic was one of the three game characters inducted on the inaugural Walk of Game class in 2005, along with former rivals Mario and Link (both from Nintendo). One of a class of genes involved in fruit fly embryonic development, called hedgehog genes, has been named "sonic hedgehog" after him. He is also named in the song "Abiura di me" of the Italian rapper Caparezza.