A land drawing was held for the future townsite in July 1903 with disappointing results. A much more successful drawing was held in October 1904. Twin Falls city was founded in 1904 as a planned community, designed by celebrated Franco-American architect Emmanuel Louis Masqueray, with proceeds from sales of townsite lots going toward construction of irrigation canals. Twin Falls was incorporated as a village on April 12, 1905. The city is named for a nearby waterfall on the Snake River of the same name. In 1907, Twin Falls became the seat of the newly formed Twin Falls County.