Cartoon Orbit was the brainchild of Sam Register, who was also behind the development of CartoonNetwork.com in 1998. He went on to become the creative director of the site as well as Cartoon Orbit from 2000-2001 before leaving to pursue television development with Cartoon Network in its Los Angeles studios. He came up with the idea for Cartoon Orbit after seeing Sesame Workshop's Sticker World. After Register left Cartoon Orbit, Art Roche became the creative director of CartoonNetwork.com. Justin Williams was the project lead at Turner and Director of Community for Cartoon Orbit until 2003, when he began working on other Cartoon Network interactive projects. Lisa Furlong Jones, Sharon Karleskint Sharp and Robert Cass created content and wrote copy for Cartoon Orbit, while Noel Saabye and Brian Hilling provided the art and animation.