The company mainly specialized in the production of the large format white-light-viewable rainbow hologram, a type of holography originally invented in 1968 by Dr. Stephen Benton of MIT. IN fact, while all rainbow holograms are white-light-viewable the most commonly known application of the technique has been applied to reflective substrates like PVC (polyvinyl chloride) and PET (poly ethylene terephthalate) and used widely on credit cards and as anti-counterfeiting applications on labeling of products. Australian Holographics applied the principle for transmission rather than reflective viewing conditions. In 1992, Australian Holographics produced a 2×1 metre rainbow transmission hologram of a Mitsubishi station wagon car, which was shown at Holographics International '92 conference in London.