Two further items were available free to the first five-hundred Hyundai Coupe F2 buyers. Firstly, there was a large aluminium-bound "F2" art book, (including various artistic photographs and designer images of the Coupe F2). These books were signed inside by rally driver Kenneth Eriksson, (one of Hyundai's drivers in the F2 World Rally Championship at the time). Secondly, there was an aluminium key-fob, fitted with an LED light and supplied in a small silver-coloured box labelled "Lexon Design Concept". Both of these items were packaged together in a large silver cardboard box with "F2" printed onto the lid. These items were supplied by the dealer upon collection of the new car. During 1998, there was prominent press and billboard advertising in the UK to promote the new "Coupe F2". These advertisements incorporated the tag-line, "On average, men think about the F2 every 6 seconds."