Emu Bitter is a mild bitter lager that has a strong hops taste, which was introduced in 1923 as one of Swan Brewing Companies flagships. The alcohol by volume content of the beer is currently 4.0%. The man pictured on the label is former Swan Brewer Ken Arrowsmith. He oversaw the introduction of Emu Draft and was head brewer during the brands popularity boom in the late 1980s and into the 1990s. Colloquial names for the beer include:"Bush Chooks", "EB" or "Kenny".