A&M, the band's record company, promoted the 2007–08 reunion tour as the 30th anniversary of the band's formation and of the release of their first single for A&M, "Roxanne". The Police Reunion Tour began in late May 2007 with two shows in Vancouver. Stewart Copeland gave a scathing review of the show on his own website, which the press interpreted as a feud occurring two gigs into the tour. Copeland later apologised for besmirching "my buddy Sting," and chalked up the comments to "hyper self-criticism".