Efforts to revitalize downtown increased in 2013. CBS television executive and Saginaw native David Strouse announced an investment plan in late 2013 that would save nearly an entire block of buildings slated for demolition at the intersection of Washington and Genesee, the core of downtown Saginaw. The plan called for the renovation and redevelopment of four buildings, creating market-rate apartments on the upper floors and retail space at ground level. In 2012 a similar deal was made for the Bancroft and Eddy apartments at the same intersection. Once Section8 housing, these buildings are being transformed into market-rate apartments and retail space.