Activision itself was struggling in the marketplace following Davis' promotion to CEO. Activision had rebranded itself as Mediagenic and tried to produce business productivity software, but became significantly in debt. In 1991, Mediagenic was purchased by Bobby Kotick, who put into measures immediately to try to turn the company around, which included returning to its Activision name, and putting to use its past IP properties. This included the Infocom games; Kotick recognized the value of the branding of "Zork" and other titles. Activision began to sell bundles of the Infocom games that year, packaged as themed collections (usually by genre, such as the Science Fiction collection); in 1991, they published "The Lost Treasures of Infocom", followed in 1992 by "The Lost Treasures of Infocom II". These compilations featured nearly every game produced by Infocom before 1988. ("Leather Goddesses of Phobos" was not included in either bundle, but could be ordered via a coupon included with "Lost Treasures II".) The compilations lacked the "feelies" that came with each game, but in some cases included photographs of them. In 1996, the first bundles were followed by "Classic Text Adventure Masterpieces of Infocom", a single CD-ROM which contained the works of both collections. This release, however, was missing "The Hitchhiker's Guide to the Galaxy" and "Shogun" because the licenses from Douglas Adams' and James Clavell's estates had expired. Under Kotick's leadership, Activision also developed "Return to Zork", published under its Infocom label.