"Who's Zoomin' Who?" was considered Franklin's comeback album, with many journalists comparing its performance to Tina Turner's late-career crossover success with her album "Private Dancer" (1984), and marked the start of several collaborations with Walden. With the album, the singer established herself as a star of music video, with popular videos for "Freeway of Love", "Sisters Are Doin' It for Themselves" and "Another Night" enjoying heavy rotation on MTV. In 1989, the album was ranked number 89 on "Rolling Stone" magazine's 100 Best Albums of the Eighties listing. At the time of its release, Franklin herself rated "Who's Zoomin' Who?" as one of her best albums ever recorded.