As part of the first Season, the Ronnie Johns Half Hour advertised a fictional Australian National Awareness Day, 28 February was announced as "High Five a Muslim Day". This event was heavily advertised on the show and the internet, with viewers encouraged to go out and find Muslims "or even people who just look like they're Muslims, 'cause they've been copping it too" and get happy with the schlappy. To this end, T-shirts and posters were printed and distributed around Australia at a variety of venues and events, including the Tropfest Film Festival.