McMahon, along with her husband, Vince McMahon, founded sports entertainment company Titan Sports, Inc. (today WWE, Inc.) where she worked as the president and later CEO from 1980 to 2009. During this time, the company grew from a small regional business in the northeast to a large multinational corporation. Among other things, she initiated the company's civic programs, "Get REAL" and "Smackdown Your Vote". She gave occasional on-screen performances, most notably in a feud with her husband that culminated at WrestleMania X-Seven.