Haring created the Pop Shop in 1986 in the SoHo district of Manhattan, selling T-shirts, toys, posters, and other objects that show his works—allowing his works to be accessible to a larger number of people. Speaking about the Pop Shop in 1989, Haring said: "For the past five or six years, the rewards I've gotten are very disproportionate to what I deserve...I make a lot more money than what I should make, so it’s a little bit of guilt, of wanting to give it back."