For an entire century, it has operated from the Foxton Fizz factory on 8 Whyte Street and delivering their fizz around New Zealand in their now iconic wooden crates. What started as a local drink soon became a familiar offering in lunch bars and hotels, and a staple at family gatherings and celebrations. The business began to decline after Coca-Cola began pushing their product into regional New Zealand. One initiative to try and counter the entry of Coca-Cola was offering a home drop service where customers would get a crate of bottles and then leave the empties out to be swapped for freshly-filled Foxton Fizz (similar to a milk delivery). However the service came to an end following the advent of Vending machines.