Communication between the designer and the client is also a challenge as it can be hard for the designer to make what the client has envisioned, while the client not fully understanding the amount of time and work required to set up a well designed website. Furthermore, it is also crucial that the designer gives suggestions based on the clients ideas, which is supported by evidence/theory/examples of usability and other functions of the website too. Constant and open communication is important because conflicts or misunderstandings can arise between the two parties.