Celebrity culture, once restricted to royalty and biblical/mythical figures, has pervaded many sectors of society including business, publishing, and even academia (the scilebrities). With every scientific advance names have become attached to discoveries. Especially for large contributions to humanity, the contributor is usually regarded honourably. Mass media has increased the exposure and power of celebrity. A trend has developed that celebrity carries with it increasingly more social capital than in earlier times. Each nation or cultural community (linguistic, ethnic, religious) has its own independent celebrity system, but this is becoming less the case due to globalization (see J-pop or K-pop).