In 2006 the "Houston Press" alternative weekly newspaper awarded Sharpstown Center "Best Hip-hop Mall," and Sharpstown began to bill itself as "Houston's Premiere Urban Mall" on its website. By May 2007, Sharpstown was nearly 75% occupied, mostly local tenants which now dominated the mall's retail base. Further cementing its status amongst its newfound "urban" clientele, on October 20, 2007, local hip hop radio station KPTY, owned by Univision (whose studio complex is located near the Galleria), opened a broadcast studio called Studio 104.9 where the station broadcast on a regular basis.