After 10 years hosting "PM Magazine" on WBTV, Bob Lacey returned to Charlotte morning radio in December 1989 on what was then WBCY. By the time Lacey persuaded his company to hire WBTV marketing employee Sheri Lynch to join him, the station was WBT-FM "Sunny 107.9." Local management did not like the idea of "Bob and Sheri," so Lacey contacted the Atlanta headquarters of Jefferson-Pilot Communications, and he put up $10,000 of his own money in case the show did not work. He never had to give up the money; The company hired new managers who supported Bob and Sheri.