In 2014, the Iranian national football team announced that their 2014 FIFA World Cup and 2015 AFC Asian Cup kits are imprinted with pictures of the Asiatic cheetah in order to bring attention to conservation efforts. In February 2015, Iran launched a search engine, Yooz, that features a cheetah as logo. In May 2015, the DoE announced plans to quintuple the penalty for poaching a cheetah to 100 million tomans (about $30,000). In September 2015, Meraj Airlines introduced the new livery of Iranian Cheetah to support its conservation efforts.