Upon the group's first return in 2006, it was performed on their show at the Sheperd's Bush Pavilion in London. The group wore black or white-coloured shirts teamed with big, loose-knotted ties. Eva Simpson and Caroline Hedley of the "Daily Mirror" said that the group "put on one hell of a show". "Pure Shores" was then performed live on "Popworld" on 4 November 2006 as part of promotion leading up to their new album "Studio 1"s release two days later. Additionally, the song was performed by All Saints on "The Chart Show" on 18 November 2006, and on Channel 4's "T4", aired on the same day. In January 2014, Natalie Appleton performed the song with English singer Melanie C on her Sporty's Forty concert, which celebrated her 40th birthday.