In a piece for politics.co.uk in August 2013, Bloom attempted to set the record straight about his earlier comments on gender equality. He argued against quotas for women in boardrooms, claimed that feminism was a "passing fashion" created by "shrill, bored, middle-class women of a certain physical genre" and that any men who supported feminism were "the slightly effete politically correct chaps who get sand kicked in their face on the beach." He said that women were better at " the mustard in the pantry" than driving a car.