"Bathing Beauty", previously titled "Mr. Coed", starred Red Skelton as a man who enrolls in a women's college to win back his swimming instructor fiancée, played by Williams. This was her first Technicolor musical. The studio changed the title of the film to showcase Williams. Almost all of the film's posters featured Williams in a bathing suit, though the swimming sequences make up a small portion of the film. Her date to the premiere at the Astor Theater in New York City was future husband Ben Gage. For the event, MGM publicity set up a six-story-tall billboard of Williams diving into Times Square with a large sign that said "Come on in! The story's fine!"