On January 24, 2006, the Warner Bros. Entertainment unit of Time Warner and CBS Corporation announced that the two companies would shut down The WB and UPN and combine the networks' respective programming to create a new "fifth" network called The CW. On March 28, 2006, it was announced that WBVA would become the market's CW affiliate. To reflect this, the fictional WBVA calls were changed to "WCW5-TV" in June 2006. The CW began broadcasting on September 18, 2006; the cable-only station concurrently changed its on-air branding to "CW 5".