In September 2012, series creators Jarett Cale and Geoff Lapaire announced an indiegogo campaign to raise funds for a Pure Pwnage feature-length film. Within 24 hours of the campaign being launched, the project had received their goal of $75,000, and by the end of the campaign, they had reached a total of $211,300. Despite this being a relatively small film budget, Jarett Cale and Geoff Lapaire have said that with their experience of making the web series with an extremely limited amount of funds, they are confident that they would be able to make a quality film shot in countries across the world, mentioning hopes of filming in South Korea. Pre-production began in earnest in early 2013, with weekly twitch.tv livestreams in which Lapaire, Cale, and guests such as Joel Gardiner (fps_doug) and Miranda Plant (Tagi) discuss the film and interact with fans.