The Lunar New Year Cup, previously known as the Carlsberg Challenge or the Carlsberg Cup, is an annual invitational football tournament organised in Hong Kong by the Hong Kong Football Association (HKFA) since 1908. It is usually held on the first and the fourth day of the Lunar New Year as a part of the new year celebrations. The tournament was called the Carlsberg Cup from 1986 to 1989, from 1993 to 2006 as Carlsberg was the major sponsor of the event.