The album suffered from a lack of promotion, largely because the two label reps who signed Cheap Trick to Warner Bros. were fired at the time of the release. In an interview with Nielsen for Star-News, dated December 23, 2004, he commented ""Everybody who signed us was worried for their jobs, so we got no promotion on that one."" He added ""We had two good studio records that nobody actually heard up with a Monster and Cheap Trick (1997). It's like getting hit with a stick twice - or a baseball bat. You wanna go for a third one?""