In a document released by "The New York Times" on October 30, 2014, from a talk Berman gave to the Western Energy Alliance, Berman reassured potential donors about the concern that they might be found out as a supporter of one of his organizations: "We run all of this stuff through nonprofit organizations that are insulated from having to disclose donors. There is total anonymity." He also touted his "win ugly" method of personal attacks on labor union leaders, environmentalists, and others who opposed him.