The La Monica Ballroom opened on July 23, 1924. Designed by T. S. Eslick with a Spanish façade and French Renaissance interior, it was the largest dance hall on the west coast, accommodating 5,000 dancers on its hard maple floor. Country music star Spade Cooley began broadcasting his weekly television show from the ballroom in 1948, where the program remained until 1954. In the summer of 1955, the Hollywood Autocade opened at the La Monica with one-hundred famous and unusual cars, including Jack Benny's Maxwell and a Rumpler Drop Car. From 1958 until 1962, the ballroom served as a roller skating rink; first as Skater's Ballroom, and later as the Santa Monica Roller Rink, where the speed skating club won many state and regional championships. The La Monica Ballroom was demolished in 1963.