This alternative stRaten-generaal route was supported, from 2008 on, by Wim Van Hees, an ex-advertising agent who had set up another citizens’ group called Ademloos (breathless) to publicise the negative sides of the BAM-project, especially pollution (fine dust) and the way traffic would cut off the areas reserved for town development toward the north. The validity of this latter argument, however, is subject to fierce discussion. Ademloos took the initiative to demand a referendum, to allow the citizens of Antwerp to have a say in the proceedings.