The "Snowflake" brand was announced on 19 March 2003 and services commenced on 30 March. Four Boeing 737-800 were transferred to the new airline and painted in a new livery. Two were stationed at Stockholm Arlanda Airport and two at Copenhagen Airport. SAS chose not to launch the service in Norway. It considered the newly formed SAS Braathens to be a lost-cost carrier and did not see the need for differentiation in the Norwegian market. Ticket prices started at 279 Swedish krona (SEK) and 295 Danish kroner (DKK) plus taxes. About ten seats per departure were sold at that price.