The letters would represent the first initial of the names of the new network's respective corporate parents. On September 18 of that year, The CW officially launched nationwide at which point WSEE-TV added a new second digital subchannel to simulcast "WBEP" allowing non-cable subscribers access to the new network. From its launch on January 16, 1995, until The CW signed-on, WSEE-TV carried the network through a secondary arrangement and aired some of the network's programming on weekends. With the launch of WSEE-DT2, "WBEP" began official use of the former call sign and became part of CW+, a successor to The WB 100+.