Upon their second return eight years later, All Saints performed "Pure Shores" as the encore on their opening act for Backstreet Boys' In a World Like This Tour in 2014. They also sang the song in a concert at G-A-Y, and the 2014 V Festival. After the announcement of their fourth studio album "Red Flag", the group performed it on the 2016 Elle Style Awards, and as the encore on their show at London's KOKO. The group also sang the song at Starnacht am Neusiedler See in Austria, that Energy Fashion Night event, as well as on "Michael McIntyre's Big Show". and V Festival 2016. "Pure Shores" was included on the setlist of their 2016 Red Flag Tour. All Saints supported Take That on their Wonderland Live tour in 2017, and performed "Pure Shores" on their set as opening acts. To promote their fifth studio album "Testament", they performed again the song on Radio 2 Live in Hyde Park, "Children in Need Rocks 2018", and "". "Pure Shores" was also included on the setlist of the Testament Tour later that year.