The Windows 95 release included a commercial featuring The Rolling Stones' 1981 single "Start Me Up" (a reference to the Start button). It was widely reported that Microsoft paid the Rolling Stones between US$8 and US$14 million for the use of the song in the Windows 95 advertising campaign. However, Microsoft said that this was just a rumor spread by the band to increase their market value, and the company actually paid a fraction of that amount. A 30-minute promotional video, labeled a "cyber sitcom," featuring Jennifer Aniston and Matthew Perry, was also released to showcase the features of Windows 95. Microsoft's US$200 million advertising campaign featured stories of people waiting in line outside stores to get a copy.