Competition from other venues, drive-ins and television conspired to end the run of popularity the Fox had enjoyed. Partial remodels of the theater left it with most of its original charm, but vanishing retail and housing downtown spelled the end in 1974. Various efforts to revive the theatre were unsuccessful, but luckily the property was spared the wrecking ball. Hidden from the view of the public for more than 26 years, the grand theater was never forgotten by its former patrons.