From her introduction until 1967, Midge was marketed as Barbie's original best friend, but no dolls were sold for about 20 years until 1988, when California Dream Midge was sold as part of a beach line, which used the "Steffie" mold. The same "Steffie" mold was used for Cool Times Midge in 1989. In 1990, she began to use the "Diva" mold for All Stars Midge and The Beat Midge. In 1991 she was married to Allan (now spelled "Alan"). Before and after the Wedding Day Midge doll was sold, many Midge play line dolls were produced. Before Wedding Day Midge, Midge dolls still had freckles, but up until Hawaii Midge was sold in 1999, the dolls lacked freckles. Most of the dolls were red-haired with blue or green eyes, but some dolls were brunette. The most commonly used head mold for Midge in this period was the "Diva" mold, stamped 1985.