As the 1980s developed, TA found itself increasingly investing larger amounts in more mature, profitable companies as opposed to the small early stage investments in start-up companies that had characterized the firm's first decade and a half. By the mid-1980s, TA was no longer describing itself as a "venture capital firm", instead using the more general "private equity" description. By the early 1990s, the firm found itself rarely investing in early stage start-up companies, focusing primarily on later-stage growth capital investments in more mature businesses.