Nevertheless, WLSW forged ahead, with a format mainly composed of oldies, rock, and Top 40 music. Its studios, offices, and transmitter were located in a converted double-wide mobile home at the top of a mountain on PA Route 711 a few miles east of Connellsville. Geographic references were often made by the DJ's as "Magic Mountain", while others jokingly called the treacherous stretch of Route 711 as "Murder Mountain"—a reference to the steep climb and potentially treacherous winter conditions on this stretch of the highway.