A recent study by matchmaking firm Bien-Aller polled 274 single South Korean men through its website concerning motivations for marrying non-Korean women and found that men choose foreign brides primarily for one of four reasons. "According to the poll, 32.1 percent of the men said they felt the biggest benefit of marrying foreign women is their lack of interest in their groom's educational background and financial or social status. The next best reason was their belief that foreign brides would be submissive (23 percent), make their lives more comfortable (15.3 percent), and that the men would not have to get stressed about their in-laws (13.8 percent)."