The term is used in particular in contrast to Brownite, to identify those within the Labour Party who supported Gordon Brown rather than Blair. However, with Blair and Brown typically in agreement on most political issues (from Iraq to public sector reform), some commentators have noted that "the difference between Brownites and Blairites [...] is more tribal than ideological". This is believed to stem from a personal disagreement between Blair and Brown over who should run for the leadership following the death of John Smith in 1994. Though Brown was originally considered the senior of the two, he waited until after Smith's funeral to begin campaigning, by which point Blair had gathered too much momentum to be defeated. However, in his book "Whatever it Takes", Steve Richards offered an alternate view: that there were significant disagreements between the two about relative poverty, the level of public spending and the potential for choice in public services.