John Robert Powers was no longer involved in selection by 1963 when the contest changed to "public vote ... by post card". The first winner of the public vote was Ann Napolitano who was an executive secretary at the advertising agency Doyle, Dane & Bernbach. The New York Subways Advertising Company "redirected the contest to reflect the girl who works – what New York City is all about." Winners were given bracelets with gold-plated (later, silver-plated) subway tokens." Spaulding commented in 1971 that "Prettiness per se is passe. It's personality and interest pursuits that count" and described how "each contest attracts between 300 and 400 entries, submitted by family, friends and colleagues. About 30 are selected for a personal interview 'to judge personality and make certain that the submitted picture is a good likeness.' Most of the winners have been stenographers, clerks, receptionists and some have been teachers and stewardesses."