In 2003 Blythe was the subject in a segment on the VH1 special, "I Love the '70s", where she was said to look like either "Barbie with elephantiasis" or "Christina Ricci" among other things. The success in Japan led Hasbro to issue a license to Ashton-Drake Galleries in 2004 to sell Blythe replica dolls in the United States, where the doll became a niche product in a marginal market, selling largely to adults. In spring 2009, Alexander McQueen launched a fashion line for Target with an ad campaign featuring Blythe dolls. In 2010, Hasbro began releasing their version of Blythe as a part of the "Littlest Pet Shop" toy line.