In August, Bryan and Rowan became involved in a storyline with Roman Reigns, as Reigns was being targeted for attacks by a mystery conspirator. Reigns suspected Rowan as his attacker due to seemingly incriminating video footage, but Bryan instead revealed that the attacker was merely a man who resembled Rowan. However, Rowan later turned on Bryan and revealed that he was the attacker the entire time, ending the alliance between the two. On the September 24 episode of "SmackDown Live", Bryan was saved by Reigns from an assault from Rowan and Luke Harper. Bryan then joined with Reigns to take down Rowan and Harper, thus turning face in the process. At Hell in a Cell, Bryan teamed with Reigns to defeat Rowan and Harper.