The band built a surprisingly strong online presence through showcasing, promotion and posting songs on MySpace. New Years Day was featured on the "MySpace Records, Volume 1" compilation CD and on the video game soundtrack for "Saints Row". After considering an offer from Pete Wentz's Decaydance Records label, the band decided to sign with TVT Records instead and released their first self-titled EP in 2006. Originally referred to as "Razor", the EP was primarily marketed as a digital release accessible through downloading services, although CD hard copies were also sold to fans at live shows. New Years Day performed at the South by Southwest music festival the following year.