Things have somewhat changed, however, since approximately the 1970s with the influx of Western pop and media cultures taking root. Most of the younger Serbian crowd started to associate the term "kafana" with something archaic and so the owners of places that cater to them began avoiding it altogether. Terms such as "kafić", initially and later "kafe" began to be used more frequently. An example would be Zlatni papagaj (Golden Parrot) in Belgrade, a "kafić" that opened in September 1979 and almost immediately became the main gathering point for the city's well-dressed youngsters from affluent families. Similarly in the mid-1980s, kafić called Nana in Senjak neighbourhood became a favourite tough guy and mobster hangout.