The western counties of the region experienced industrialization as well, with Hershey Foods being the most notable example, but it was less intensive, and agriculture retained a larger share of the economy. In the middle of the 20th century, both Amish and non-Amish entrepreneurs began to promote the area as a tourist destination. Though there are still plenty of Amish attempting to follow their traditional way of life, tourism and population growth have significantly changed the appearance and cultural flavor of the area. The region is within 50 miles of Philadelphia, Baltimore, Maryland, and Harrisburg, Pennsylvania, and has not escaped the effects of being located on the western edge of the East Coast conurbation which stretches from Washington, D.C. to New York City.