The University of Southampton's Wendy Hall has said the attractiveness of computers to women decreased significantly in the 1980s when they "were sold as toys for boys", and believes the cultural stigma has remained ever since, and may even be getting worse. Kathleen Lehman, project manager of the BRAID Initiative at UCLA has said a problem is that typically women aim for perfection and feel disillusioned when code does not compile, whereas men may simply treat it as a learning experience. A report in the "Daily Telegraph" suggested that women generally prefer people-facing jobs, which many computing and IT positions do not have, while men prefer jobs geared towards objects and tasks. One issue is that the history of computing has focused on the hardware, which was a male dominated field, despite software being written predominantly by women in the early to mid 20th century.