In the mid-1870s, several British investors formed the Southern States Coal, Iron and Land Company, in hopes of establishing a major industrial operation in the Sequatchie Valley. The company dispatched James Bowron to investigate the area for potential town and manufacturing sites. Bowron chose the Whitwell and Victoria areas in northwestern Marion County for the company's coal mining and coke production operations, and the Battle Creek Mines area as the company's iron production center and commercial hub. The latter site was chosen primarily for its immediate access to both the railroad and the Tennessee River. On May 23, 1876, the name of the Battle Creek Mines post office was changed to "South Pittsburg" in hopes that the city would one day grow to become a great iron manufacturing center like Pittsburgh, Pennsylvania.