This method was adopted and built on by producers and distributors at Alaba Market to reinvent the film industry, since the Nigerian cinema culture was facing a major decline. The first film produced on video in Nigeria was 1988's "Soso Meji", produced by Ade Ajiboye. The film was also screened at the few available theatres at the time. Subsequently, Alade Aromire produced "Ekun" (1989) on video, which was screened at the National Theatre, Iganmu. However, the boom experienced in this era is generally believed to have been kickstarted by Kenneth Nnebue's "Living in Bondage" (1992). Nnebue had an excess number of imported video cassettes which he then used to shoot his first film on a Video camera. Although "Living in Bondage" is often touted in the media as the "first commercial video film", several historians have argued that the video film industry was already booming before "Living in Bondage".