The founding of the Bleacher Creatures is often credited to Ali Ramirez. Ramirez rang a cowbell to inspire the fans to cheer (much like Freddy Sez's efforts in the Stadium's main grandstand) during the team's limited success in the early 1980s and 1990s. He died on May 8, 1996, and was given a tribute by the Yankees front office before the May 14 game against the Seattle Mariners, a game in which Dwight Gooden pitched a no-hitter. There was a plaque where he sat, in section 39, row A, seat 29 which read "This seat is taken. In memory of Ali Ramirez, 'The Original Bleacher Creature.'" A similar plaque was added to the new stadium. and is cleaned by a Creature at the start of every game. The plaque is located at section 203, row 7, seat 25.