The Bambergers, heirs to a department store fortune, were set on creating a medical school in Newark, New Jersey that gave admissions preference to Jewish applicants in an effort to fight the rampant prejudice against Jews in the medical profession at that time. Flexner informed them that a teaching hospital and other faculties required a successful school. A few months later, in June 1930, he had persuaded the Bamberger siblings and their representatives to fund instead the development of an Institute for Advanced Study.