Support for International Louie Louie Day and other "Louie Louie"-related observances is provided by the Louie Louie Advocacy and Music Appreciation Society (LLAMAS) and "Louie Louie" fans worldwide. Commemorations of International Louie Louie Day have included newspaper articles, magazine stories, and radio programs with discussions of the song's history and playlists of multiple "Louie Louie" versions. In 2011, KFJC celebrated International Louie Louie Day with a reprise of its 1983 "Maximum Louie Louie" event, featuring multiple "Louie Louie" versions, new music by Richard Berry and appearances by musicians, DJs, and celebrities with "Louie Louie" connections.