In 2014, Ashford Borough Council launched AshfordFor, an inward investment campaign, which has helped support the town's growth. Developers agreeing to invest in the town include Quinn Estates, GRE Assets, U+I and Stanhope PLC. In 2014, Ashford Borough Council launched loveashford.com, a website designed to promote new businesses in the town centre as part of the Portas Pilot scheme, which encourages regeneration of town high streets in decline. Brandon Lewis, High Streets Minister said he would "encourage all businesses in Ashford to sign up and be part of this excellent opportunity to boost their trade in the town centre."