Consider again the example of water with a bit of soap. Since the water surface needs to have higher concentration of soap than the bulk, whenever the water's surface area is increased, it is necessary to remove soap molecules from the bulk and add them to the new surface. If the concentration of soap is increased a bit, the soap molecules are more readily available (they have higher chemical potential), so it is easier to pull them from the bulk in order to create the new surface. Since it is easier to create new surface, the surface tension is lowered. The general principle is: