According to Snopes.com, "sponsor donate[s the approximate cost of 1/4 of a cup of food to the United Nations' World Food Program for each user who clicks on the site during the day." In 2005, Martin Lewis at "The Guardian" speculated that The Hunger Site probably doesn't make money for every click, only on clicks to the sponsor's sites, and those clicks might be worth 30¢ each. Each click on the "feed the starving" button he estimated as worth 0.7¢, based on average click-through rates. The Hunger Site gets most of its traffic from the US.