In March 2020, due to the COVID-19 pandemic, all the other football leagues in Europe were postponed, and by the end of the month, the Belarusian Premier League was the only top-flight league in the continent that was still playing. Due to this, the league gained substantially increased viewership from abroad, with fans from all over the world watching the games online, due to the league being the only significant professional football available; the league signed new television rights deals with networks from countries including Russia and India. Matches were also streamed on the Belarusian Football Federation's YouTube channel. British betting companies also offered odds for the various matches, as the league's profile, previously relatively unknown outside of the country, grew a larger audience due to sporting inactivity elsewhere.