On May 11, 2006, plans were announced to add a new movie theater complex to the mall; within a year, it had been confirmed that Phoenix Theatres would open a location in the former Phar-Mor. as Phoenix had more experience in retrofitting theateres into existing retail big-box stores The 10-screen theater, which opened in May 2007, includes high-back "stadium seating" chairs, making it the second theater in the region to feature stadium seating. Since the opening of the theater, the mall has seen a significant increase in traffic, although only 21% of its smaller shop space is occupied. The Phoenix Theatre was later renamed to KYOVA 10 Theatre.