In 1990, "Boston Globe" columnist Dan Shaughnessy wrote a book titled "The Curse of the Bambino", criticizing the Red Sox for the sale of Babe Ruth, and publicized the curse. When the Red Sox were at Yankee Stadium during a weekend in September 1990, Yankees fans started to chant "1918!" to taunt the Red Sox, reminding them of the last time they won a World Series. Each time the Red Sox were at Yankee Stadium afterward, demeaning chants of "1918!" echoed through the stadium. Yankees fans also taunted the Red Sox with signs saying "1918!", "CURSE OF THE BAMBINO", pictures of Babe Ruth, and wearing "1918!" T-shirts each time they were at the Stadium.