Television advertisements for the resort stated: "In France, it's the Eiffel Tower. In India, it's the Taj Mahal. In Las Vegas, it's the Landmark." Dick Parker, executive vice president for the Landmark, had stated during the previous year that the International and the nearby Las Vegas Convention Center would not harm the Landmark's business. The Landmark reportedly lost $5 million in its first week of operations, and despite its close proximity to the convention center, the resort failed to make a profit during the subsequent years of its operation. In October 1969, Sun Realty filed a damages lawsuit against Hughes Tool Company and Plaza Tower, Inc, alleging that the two companies conspired to avoid paying the realty company its $500,000 finder's fee. Aside from the finder's fee, Sun Realty also sought an additional $5 million in punitive damages. In February 1971, the Nevada supreme court rejected the lawsuit, which had sought $3 million by that time. In December 1971, Hughes paid a little over $1 million to purchase of adjacent land located west of the Landmark. Hughes had previously leased the property, which he had been using as a parking lot for the resort.