Newark's nicknames reflect the efforts to revitalize downtown. In the 1950s the term New Newark was given to the city by then-Mayor Leo Carlin to help convince major corporations to remain in Newark. In the 1960s Newark was nicknamed the Gateway City after the redeveloped Gateway Center area downtown, which shares its name with the tourism region of which Newark is a part, the Gateway Region. It has more recently been called the Renaissance City by the media and the public to gain recognition for its revitalization efforts.