It was founded during the reign of Elizabeth I of England in 1594 under the patronage of Henry Carey, 1st Baron Hunsdon, then the Lord Chamberlain, who was in charge of court entertainments. After Carey's death on 23 July 1596, the company came under the patronage of his son, George Carey, 2nd Baron Hunsdon, for whom it was briefly known as Lord Hunsdon's Men. When George Carey in turn became Lord Chamberlain on 17 March 1597, it reverted to its previous name. The company became the King's Men in 1603 when King James ascended the throne and became the company's patron. The company held exclusive rights to perform Shakespeare's plays.