There was, however, a new colonial plan that seemed to have garnered general acceptance since it was written in the mid-1590s. It was in the report written by Edward Hayes to Lord Burghley setting forth the rationale and procedure for settlement. The argument was that colonization efforts should begin in northern Virginia (New England) because, compared with the locations tried in the lower latitudes the area's climate better comported with English comfort and produced agriculture much like England's. The coast of New England also produced a wealth of fish prized in Europe which could support a small foothold establishment and produce a profit with growth provided when more settlers were gradually added later.