In April 1995, license holder Downs Broadcasting reached an agreement to sell this station to McDonald Investment Company, Inc., for $1.65 million. The deal was approved by the FCC on July 3, 1995, and the transaction was consummated on August 30, 1995. The new owners tweaked the station's music format to Mainstream rock. In October 1996, license holder McDonald Investment Company, Inc., applied to the FCC to reorganize its Montgomery radio holdings into a new company called McDonald Media Group, Inc. The transfer was approved by the FCC on November 7, 1996, and the transaction was consummated on December 2, 1996.