While the Wallop team was working on launching their website, however, the expansion to platforms of other social networks and their opening up of APIs led to Wallop's changing directions. Instead of trying to compete with these already established social networking providers, the company scrapped their Beta application and, as stated in their website, "Wallop retooled their product and focused on developing cutting-edge applications for leading social networking platforms like Facebook, and Bebo". As of 2008, the company left its social networking service model and went into creating applications for other social networking sites instead.