In this strip of land, the Romans founded the town of Narbonne in 118 BC. At the same time, they built the Via Domitia, the first Roman road in Gaul, connecting Gaul to Hispania, and the Via Aquitania, which led toward the Atlantic through Tolosa (Toulouse) and Burdigala (Bordeaux). Thus the Romans built a crossroads that made Narbonne an optimal trading center, and Narbonne became a major trading competitor to Massalia. From Narbonne, the Romans established the province of Transalpine Gaul, later called Gallia Narbonensis.