1984 is when some of the longer-term effects started to take a toll on the video game console. Companies Magnavox and Coleco had both decided to pull out of the video game console industry. With the sales being so little and businesses not getting a good enough return on their sales they also started to abandon the video game industry. The general consensus was that video games were just a fad that came as quickly as they left. But outside of North America the video game industry was doing very well. Home consoles were growing in popularity in Japan while home computers were surging across Europe. In 1984 Warner Communications brought a struggling company that they ended up selling 18 months later to Jack Tramiel. Not long after, he renamed the company Atari Corp.  