Wells celebrated its 350th anniversary in 2003. The year-long celebration included a New Year's Eve party with fireworks, parade, a visit by the traveling Russian circus, concerts, historical reenactments, and more. The town commissioned a member of the celebration committee, Kristi Borst, to design a town flag. Her design portrays historic aspects of the Town's settlement and agriculture as well as the 2003 Town Hall and focus on tourism represented by a train. Also included is the motto she penned for the project: "Proud of our Past, Ready for our Future".