In addition to its beautiful music format, WCTM aired farm and agricultural programming from Ed Johnson's Agri Broadcast Network (for western Ohio farmers) and Derry Brownfield's Brownfield Network (for eastern Indiana farmers), helping to earn the station its nickname, "Radio Ranch 1130." This nickname was probably inspired by Ohio country music artist Donnie Bowser and the Radio Ranch Boys, and by KWKH, a country music station in Shreveport, Louisiana which also broadcast at 1130 kHz and used the "Radio Ranch" nickname.