In contrast to the British Traditional Wiccans, Reclaiming Wiccans, and various eclectic Wiccans, the sociologist Douglas Ezzy argued that there existed a "Popularized Witchcraft" that was "driven primarily by consumerist marketing and is represented by movies, television shows, commercial magazines, and consumer goods". Books and magazines in this vein were targeted largely at young girls and included spells for attracting or repelling boyfriends, money spells, and home protection spells. He termed this "New Age Witchcraft", and compared individuals involved in this to the participants in the New Age.