With the CRPLCo electric streetcar now in operation, the MacRae family began developing plots of land both along the streetcar line, as well as Wrightsville Beach, as a beach resort. The two hotels on the beach were renovated and the first public entertainment venue on the beach was built, named Lumina because of the 6,000 exterior lights that illuminated the building. It was opened in 1905 with a venue for dancing and socializing, games, food and entertainment. It attracted many entertainers and musicians, including the Big Bands of the 1930s and 40s. In 1913, Lumina enlarged the dance floor and added a movie screen in the surf from which they showed silent films. After World War II, its popularity slowly declined due to the cancellation of the trolley service to the beach in 1940, as well as the growing number of other entertainment venues in and around the area. Lumina changed hands a few times after the war as people tried various ways to make it the hottest spot on the beach. It was a skating alley and then a bar before it was closed in 1972. Lumina was then condemned by the health department. It was torn down in 1973 to make room for condominiums along the beach.