United States sales fell from $3 billion to around $100 million in 1985. Despite the decline, new gaming companies started to make their way onto the scene such as Westwood Studios, Code Masters, and Square All which all started in 1985. All of these companies would go on to create numerous genre-defining titles in the future. During the holiday season of 1985 Hiroshi Yamauchi decided to go to New York small markets about putting their products in their stores. Minoru Arakawa offered a money back guarantee from Nintendo that they would pay back for any stock that was left unsold. In total Nintendo sold 50,000 units, about half of the units they shipped to the US.