At 10 a.m. Eastern/7 a.m. Pacific Time that day, First Choice aired "Star Wars" and continued to replay the film every other day for eight hours. The channel offered its programming for free for 14 days starting with the channel's first day of operation, before it was scrambled, except to those subscribers who wanted to pay the extra fee to continue receiving the channel. Before the advent of stereo television and home theatre systems, subscribers who paid for cable FM service could receive a stereo feed of First Choice. During its first year, First Choice aired a two-hour block of programming from the American adult-oriented pay service The Playboy Channel (now Playboy TV) as part of a late night programming block on Fridays. The broadcast of these softcore pornographic programs resulted in opposition from many domestic feminist groups.