Fashion editor Rivkie Baum launched SLiNK, a fashion and lifestyle magazine for full-figured women in 2011. SLiNK is one of the few magazines focused on plus size women to photograph models with a Vogue-like aesthetic. The magazine began publishing in print for its fifth issue in March 2012. The magazine was also the first to feature a plus size model in a 3D editorial. SLiNK was also one of the few magazines to feature plus-size and smaller sized models on a magazine cover.