After the release of "NBA Live 10", EA attempted to retool the series under a new name with "NBA Elite 11". However, the game was met with bad publicity and development problems before release and was cancelled (though a playable demo was released for download, and several copies of the full release found their way to customers). In November 2010, development of the franchise was moved from EA Canada studio to Florida-based Tiburon studio. It was eventually announced that the series' next installment would be released in Fall 2012 and would return to the "NBA Live" name as "NBA Live 13", but it would later be announced, on September 27, 2012, that they would cancel the release. It wasn't until the fall of 2013, that the next game, "NBA Live 14", would be released. Prior to its release, EA Sports had sold 33.54 million copies of the video game series since "NBA Live 95", just falling short of its main competitor, NBA 2K's 37.24 million copies sold since its inception in 1999.