Instead of rotating the members in Berryz Kobo as Tsunku originally had intended, the remaining Hello! Project Kids who were not selected for Berryz Kobo became a new group altogether in 2005. Tsunku found it difficult to call the girls who were not part of Berryz Kobo collectively because they did not have a consistent group name, so he decided to name them. He chose "Cute" because its English meaning fit the image for the group. Wanting to somehow express the girls' overflowing fervor (enthusiasm), he substituted for "C". The creation of Cute was officially announced on June 11, 2005, though its formation had been rumored for several months prior. On January 2, 2006, at the first performance of the "Hello! Project Winter 2006: Wonderful Hearts Concert Tour", Kanna Arihara, a Hello! Pro Egg member, was added to Cute.