Due to his failing health, which had taken the station off the air for extended periods of time, Stan Coning finally sold his little station to Town & Country Broadcasting, owner of WBZI in Xenia. WCTM signed off for the last time on June 24, 2004, an event which was covered by two Dayton TV stations. As a one-man operation with an easy-listening format, WCTM was widely regarded as the last of its kind. According to industry observer Scott Fybush, the loss of WCTM and its format marked "(the end of) the era of commercial beautiful music on American radio."