With a stark design, a daily circulation of 10,000 copies and a size of 16 pages that doubled within a few weeks, the paper was a sharp contrast with other Argentinian newspapers due to its progressive orientation, its in-depth articles (each one occupying more than a page on average) and rich analysis. Inspired by the French paper Libération, its style contrasted with the conventional Argentine press, where a higher priority was placed on showcasing a wide variety of information as opposed to more probing reports.