Williams and Santry said that they designed Daisie as a tool for young people to bypass the obstacles, internal and external, that prevent budding artists from gaining recognition and exposure. Williams has stated that the "goal is to have a community of artists who are collaborating with each other, uploading their work, sharing their projects and ultimately ... help people with their own careers, rather than our own." Daisie does not allow company profiles, the focus being on individual creators. Williams explained in 2019 that instead of creators "having to market themselves to fit someone else's idea of what their job would be, they can let their art speak for themselves."