On September 2, 1979, Fox competed in a road race in Prince George. He finished in last place, ten minutes behind his closest competitor, but his effort was met with tears and applause from the other participants. Following the marathon, he revealed his full plan to his family. His mother discouraged him, angering Fox, though she later came to support the project. She recalled, "He said, 'I thought you'd be one of the first persons to believe in me.' And I wasn't. I was the first person who let him down". Fox initially hoped to raise $1 million, then $10 million, but later sought to raise $1 for each of Canada's 24 million citizens.