Development of the Saturn was supervised by Hideki Sato, Sega's director and deputy general manager of research and development. According to Sega project manager Hideki Okamura, the project started over two years before the Saturn was showcased at the Tokyo Toy Show in June 1994. The name "Saturn" was initially only the codename during development. "Computer Gaming World" in March 1994 reported a rumor that "the Sega "Saturn" ... will release in Japan before the end of the year" for $250–300.