On January 8, 2013, at 11:00 a.m., WTKK debuted its new, permanent format: Rhythmic AC, with the branding "Hot 96.9"; "Run This Town" by Jay-Z was the first song played. According to a press release from Greater Media, the station's direction will primarily be focused on current Rhythmic and Dance hits mixed in with recurrents from the 1980s and 1990s, as it targets an audience who grew up listening to WJMN in the 1990s and 2000s, but want an alternative to Adult Top 40 WBMX, whose presentation is more Pop/Rock oriented. The flip brings the format back to Boston for the first time since WQSX flipped to WMKK in 2005. In addition, like WQSX, WTKK is also using "The Rhythm of Boston" as its on-air slogan (albeit briefly; the station adopted its "Today's Rhythm & All the Best Throwbacks" slogan a month later, which was modified to "Today's Hottest Music..." in July 2014, and then "#1 For Throwbacks and Today's Best Hip Hop and R&B" in June 2016). On March 20, 2013, WTKK changed its call sign to WBQT. Clear Channel soon obtained the former call sign for use on their current 106.1 FM facility in Raleigh, North Carolina.