The JAMs' promotional tactics were similarly unconventional, including the use of promotional graffiti, a guerrilla communication method employed repeatedly by Drummond and Cauty, beginning around the time of their first releases. Some copies of the re-released single were supplied in a picture sleeve which showed The JAMs' "Shag Shag Shag" graffiti defacing a billboard (advertising the "Today" newspaper) that depicted police chief James Anderton. Anderton, a self-declared Christian, had courted controversy when he said "I see increasing evidence of people swirling about in a human cesspit of their own making… We must ask why homosexuals freely engage in sodomy and other obnoxious practices, knowing the dangers involved" As with much of The JAMs' graffiti, the potency of "Shag Shag Shag" was derived from the context it in which it was placed. Further graffiti followed, "JAMs" and "Shag Shag Shag" slogans defacing billboards and Government-funded AIDS warnings in London. The JAMs also made available "Shag Shag Shag" T-shirts which King Boy D told the "NME" were "selling like hot cakes". The JAMs later revisited the word "shag" when they named their early career retrospective compilation album "Shag Times".