The Center for Organizational Research and Education (CORE), formerly the Center for Consumer Freedom (CCF) and Guest Choice Network (GCN), is a non-profit advocate for the food industry and was formed in 1995 with funding from tobacco giant Phillip Morris. CORE generally promotes deregulation in the marketplace against what it believes is encroachment by government or scare tactics promulgated by activist groups. CCF also runs the organizations HumaneWatch and PETA Kills Animals, which criticize the practices of HSUS and PETA, respectively. These campaigns run smear campaigns that allege that "The Humane Society of the United States gives less than one percent of the money it raises to local pet shelters", and that "PETA kills 89% of the adoptable dogs and cats in its care". Berman's attacks on animal rights organizations have gained support from many individuals and organizations working in the agriculture and agribusiness sector.