Following two seasons at its new location with attendance of about one million (versus 750,000 for the last season at its old location) and a second season goal of 1.2 million, the park was sold to Premier Parks who subsequently purchased all Six Flags parks. The park operated as 'Six Flags Elitch Gardens' until 2006. CNL Lifestyle Properties purchased Elitch Gardens from Six Flags in 2007 and leased it back to PARC Management. The park was rebranded simply as 'Elitch Gardens'. In 2011 CNL terminated its lease with PARC Management. Then Herschend Family Entertainment was chosen to operate the park, Herschend Family Entertainment operated the park until 2015 when Premier Parks, LLC, the current operator of the park took over.