In addition to the usual cardboard sleeve, the original LPs were also available in a real leather sleeve which had silver on black artwork, completely reworked by Joe Petagno in much finer detail than the original with various differences (such as an iron cross). There was a cassette version released in a leather pouch with wording mimicking the Government Health Warning often found on a cigarette packet, about the contents being potentially damaging to the health. They also did a television advert for the album, which featured a brief medley of several songs before Lemmy's voice was heard to declare, "No Remorse... go out and get it!"