Kaleida Labs formed in 1991 to produce the multimedia cross-platform Kaleida Media Player and the object oriented scripting language ScriptX that was used to program its behavior. The system was aimed at the production of interactive CD ROM titles, an area of major effort in the early 1990s. When the system was delivered in 1994, it had relatively high system requirements and memory footprint, and lacked a native PowerPC version on the Mac platform. Around the same time, rapid changes in the market, especially the expansion of the World Wide Web and the Java programming language, pushed the interactive CD market into a niche role. The Kaleida platform failed to gain significant traction and the company was closed in 1996.