Northern Maori had been held by the Labour Party since the 1938 election, when longstanding Reform MP Taurekareka Henare was beaten by Labour's Paraire Karaka Paikea. In 1993, after 55 years of his party holding the seat, Labour MP Bruce Gregory was beaten by Henare's great grandson, Tau Henare, standing for New Zealand First, ending Labour's unbroken hold on the four Māori seats. Henare went on to win Te Tai Tokerau after the switch to MMP, and New Zealand First won all five of the newly-drawn Māori electorates.