The destruction of Hamburg became a major news story at the time and caused a great impression as to the extent of the damage and loss of life. By 3 August 1943, just as the raids were concluding, military expert George Fielding Eliot was analyzing the subject at length in his syndicated column published in U.S. newspapers. Newspaper editorials and cartoons also referred to the complete destruction of Hamburg. A report from the Newspaper Enterprise Association's London correspondent on 9 August speculated on how quickly Berlin could "be eliminated" in the same fashion. At the same time in Germany itself, the Hamburg raids were seen as a far worse development than major German military reverses then taking place on the on the Eastern Front and in Sicily and Italy.