Shortly after the album's announcement in February 2007, a video was posted on the band's official website showing Homme, Castillo, and Van Leeuwen jamming. Along with brief footage of the recording session for "Misfit Love", the last six or seven seconds of the video contained footage of the recording of "3's & 7's" accompanied by studio-mastered audio. A second video of the recording of the album surfaced subsequently on YouTube, depicting the band (this time including Johannes) recording a new track, "Turning on the Screw", in the studio.