Another common concern is that the movement has been promoted with too much hype and marketing. In particular, there are concerns that stories of near-miraculous results can mislead beginners to believe that they can accomplish miracles with their horses with little effort, education, or experience in horse training. A related concern is that practitioners rename common pieces of horse equipment and then sell their branded versions for premium prices. Some trainers view the use of particular brands or styles of common equipment as having more to do with personal preference than anything else. Others view certain tools as unneeded or prone to misuse. Practitioners counter that the equipment that they sell, such as rigid sticks and yachting-braid rope, have distinct characteristics that lend themselves to natural horsemanship training.