Simulcasts are also used for the purposes of television ratings, mainly with awards ceremonies such as the MTV Video Music Awards and the Nickelodeon Kids' Choice Awards where the ceremony airs on other sister channels in the same corporate family. These allow a bulk ratings number to be competed which allows for more homes to be calculated in a final rating, along with removing any in-house competition, with each of the networks carrying the same ceremony and same advertising. Another example is a "roadblock strategy", where a family of networks will air the premiere of a new series, music video or other event such as a telethon at the same time to maximize their audiences. During major breaking news events, a simulcast of the Fox News Channel is aired on the Fox broadcast network and Fox Business Network.