In announcing Read's termination, Oregon Athletic Director John Caine said it had been a financial decision; Read hadn't shown enough progress to generate interest in season ticket sales, boosters were not making donations, and Read couldn't be sent out recruiting without a contract extension, for which there was no support. Breaking recent—and unsuccessful—tradition, Caine also said "the successor will not come from the current staff ... There is a need for a different approach than we've had here for a number of years ... I'm looking for a multi-talented individual, one with perhaps a different personality and a different background."