The scholar of religion Wouter Hanegraaff adopted a different approach by asserting that "New Age" was "a "label" attached indiscriminately to whatever seems to fit it" and that as a result it "means very different things to different people". He thus argued against the idea that the New Age could be considered "a unified ideology or "Weltanschauung"", although he believed that it could be considered a "more or less unified 'movement'." Other scholars have suggested that the New Age is too diverse to be a singular "movement". The scholar of religion George D. Chryssides called it "a counter-cultural "Zeitgeist"", while the sociologist of religion Steven Bruce suggested that New Age was a milieu; Heelas and scholar of religion Linda Woodhead called it the "holistic milieu".