The 1990s also saw the FAW struggle to establish its credibility with Welsh fans. Its choice of national manager, the weaknesses of its national league and its unmeritocratic committee structure have left the association vulnerable to public criticism. However, in the 21st century, the FAW modernised, developed innovative marketing strategies and concentrated on improving its relationships with fans and being seen as an important Welsh cultural institution. This centred on its Together Stronger campaign and culminated in qualification for Euro 2016.