Lucent added 22,000 jobs and revenues grew from US$19 billion to US$38 billion and the company's market share increased in every region for every product. According to Fortune magazine, Lucent increased sales by lending money to their own customers, writing that "In a neat bit of accounting magic, money from the loans began to appear on Lucent's income statement as new revenue while the dicey debt got stashed on its balance sheet as an allegedly solid asset". Lucent's stock price grew 10-fold.