In April 1974, Love Cosmetics began to make a line of Baby Soft products meant for adults. The items were scented with an "innocent fragrance" most often associated with babies. There was a Baby soft talc, a body lotion, and a foam bath. A marketing slogan read "sexy in a very special way." Baby Soft products were priced from $2 to $2.75. 1975 was a busy year in the cosmetics industry with the introduction of many fragrances by competing firms. Love Cosmetics' new scent was called Daisy L.