The musical premiered on Broadway at the Majestic Theater on April 19, 1963 and closed on May 25, 1963 after 43 performances and 5 previews. (Although reporting 5 "official" previews, according to "The New York Times", "the musical expects to run up 36 at the Majestic by the time it opens".) Scenic and costume design was by Rouben Ter-Arutunian, and lighting design by John Harvey. At least five directors worked on the show: the original director was Morton DaCosta, followed by Martin Charnin, Robert Fryer, Richard Quine, Arthur Laurents, and Herbert Ross. The original choreographer was Onna White. There was no credit given to either director or choreographer, although the "New York Times" review credits read "staged by Herbert Ross".