A complement to the print newspaper, "The Wall Street Journal Online", was launched in 1996 and has allowed access only by subscription from the beginning. In 2003, Dow Jones began to integrate reporting of the "Journal" print and online subscribers together in Audit Bureau of Circulations statements. In 2007, it was commonly believed to be the largest paid-subscription news site on the Web, with 980,000 paid subscribers. Since then, digital subscription has risen to 1.3 million as of September 2018, falling to number two behind "The New York Times" with 3 million digital subscriptions. In May 2008, an annual subscription to the online edition of "The Wall Street Journal" cost $119 for those who do not have subscriptions to the print edition. By June 2013, the monthly cost for a subscription to the online edition was $22.99, or $275.88 annually, excluding introductory offers. Digital subscription rates increased dramatically as its popularity increased over print to $443.88 per year, with first time subscribers paying $187.20 per year.