Crave broadcasts its primary channels (Crave 1, Crave 2, Crave 3, and HBO 1) on an Eastern Time Zone schedule for all viewers east of the Ontario–Manitoba border, and for all viewers regardless of region accessing the linear streams via Crave's streaming platform. Traditional TV service customers west of that border receive programming on a Mountain Time Zone schedule, being a holdover from Movie Central's scheduling practices due to its origins as an Alberta-based service also serving the Central and Pacific time zones. After replacing Movie Central in Western and Northern Canada, TMN reverted to a numbering system for its channels similar to most other premium services, after several years of using theme-based branding for its channels. These numbers are currently used within program guides and promotional material; the numbers are not used in on-air branding.