Due to the nature and format of YTMNDs, the site has garnered attention from outside media sources. In 2005, Reuters wrote an article on Tom Cruise which made a reference to the "Tom Cruise Kills Oprah" YTMND. The site received further publicity when "The Wall Street Journal" published an article about YTMND, and mentioned several popular website creations, linking to many of them through their website. The original "Tom Cruise Kills Oprah" video, on which the YTMND is based, was mentioned on Dateline NBC's "The Mank Blog" segment, VH1's show "Web Junk 20", and CBC Newsworld's with George Stroumboulopoulos.