In the 1960s and 1970s, Braga began to climb up the league ladder and eventually participated in the UEFA competitions. Braga's recent run of successive European participations began in the 2004–05 UEFA Cup after finishing fifth in the league under Jesualdo Ferreira's first full season in the club. In the 2006–07 UEFA Cup, the side reached the last 16 before a 6–4 aggregate loss to Tottenham Hotspur. That summer, the club signed a three-year sponsorship deal with French insurance company Axa, who took over the naming rights for the stadium for €4.5 million; this was renewed for a further three years in 2010.