Cochabamba is also the industrial hub of Bolivia, producing cars, cleaning products, cosmetics, chemicals, and other items like cement. The economy of Cochabamba is characterized by producing goods and services. Recently, the software industry is becoming increasingly important, with one big company (Jalasoft [http://www.jalasoft.com/about]) and several small software developers. International companies like GOJA and Assuresoft also have subsidiaries in Cochabamba. Due to this industry growth, Cochabamba is called the "Silicon Valley of Bolivia", with a high demand for professionals immersed in technological careers such as Systems Engineering, Telecommunications and Information Technology.