There are several claims to the creation of the cake. The cake was supposedly first made by accident in the 1930s by a St. Louis-area German American baker who was trying to make regular cake batter but reversed the proportions of butter and flour. John Hoffman was the owner of the bakery where the mistake was made. One story is that there were two types of butter "smears" used in his bakery: a gooey butter and a deep butter. The deep butter was used for deep butter coffee cakes. The gooey butter was used as an adhesive for things like Danish rolls and stollens. The gooey butter was smeared across the surface, then the item was placed in coconut, hazelnuts, peanuts, crumbs or whatever was desired so they would stick to the product. Hoffman hired a new baker who was supposed to make deep butter cakes, but got the butter smears mixed up. The mistake wasn't caught until after the cakes came out of the proof box. Rather than throw them away, Hoffman went ahead and baked them. This baking mistake was made during the Great Depression, which meant supplies for baking ingredients were low. The new cake sold so well that Hoffman kept baking and selling them and soon, so did the other bakers around St. Louis.