Primarily because of its Genesis bundling, "Sonic the Hedgehog" was a factor in popularising the console in North America, thus solidifying it as an competitor to Nintendo and their Super Nintendo Entertainment System. During October–December 1991 with the game’s success, the Genesis outsold the SNES by two to one; at its January 1992 peak it gained a foothold in the industry and had 65 percent of the market for 16-bit consoles. Although Nintendo eventually overtook Sega, it was the first time since December 1985 that Nintendo did not lead the console market.