Bryan cashed in his Money in the Bank contract on December 18 at against Big Show, who had just defeated Henry and subsequently received a DDT onto a steel chair, which allowed Bryan to secure a pinfall victory and become the World Heavyweight Champion, thus making him also the first ever wrestler from NXT to win a WWE world championship. In the following weeks, tension was teased between Bryan and Big Show, with Big Show unhappy about Bryan taking the World Heavyweight Championship from him and Bryan being displeased about Big Show's lack of appreciation for Bryan's help in matches against Henry. As World Heavyweight Champion, Bryan turned heel as he gradually showed signs of overconfidence and arrogance, with Bryan beginning to partake in excessive victory celebrations, even when he won his matches by disqualification or countout. Despite AJ's declaration of love for him, Bryan avoided saying that he loved her in return.