In recent years, several newcomers to the area have started businesses centred on the Donnelly story, creating tourism venues for visitors fascinated by the events surrounding their deaths, much to the dismay of older inhabitants. One of the more well known of these myths is that of the Midnight Lady who supposedly rides up and down the Roman Line every February 4. Another is that the ghosts of the murdered family members can be seen floating in the fields near the murder site and that horses will not ride past the former Donnelly homestead after midnight.