As of 2006, "Weltbild" claims to be Germany's largest media and mail-order company, with a market share of ten percent. It also says it is No. 2 among online book retailers (presumably after Amazon.de). "Weltbild" employs some 6,400 employees and has a revenue of 1,7 billion EUR. According to the enterprise, some 5,5 million customers in the German-speaking countries buy "Weltbild" books by mail order, in one of the 300 "Weltbild" shops or over the Internet. Its mail-order catalogue has a print run of four million.