Viagogo was founded in 2006 in London by Eric Baker, the co-founder of US-based StubHub. It was established to provide an online marketplace that allows consumers to buy and sell tickets to sports, music, theatre and comedy events. The company's launch included partnerships with Chelsea F.C. and Manchester United F.C. offering season ticket holders the chance to sell tickets to matches they could not attend to other club members, without having to lend their season card. Manchester United ended its commercial agreement with Viagogo in 2011.