When Noakes left the BBC, they offered to let him keep Shep, as the dog had lived with him since his TV debut. Despite Shep living with Noakes, the dog was always legally owned by the BBC and in rules that also applied to himself whilst under contract to the BBC, he could not use Shep for advertising or commercial purposes. Noakes was paid a stipend to cover all Shep's costs from the "Blue Peter" budget (as was Peter Purves for 'Petra' and later Simon Groom for 'Goldie') and as part of the agreement to keep Shep after leaving the show, Noakes agreed that the no-advertising condition should remain.