On February 22, 2006, News Corporation announced the launch of a new programming service called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created to compete against The CW as well as to give UPN and WB stations that were not mentioned as becoming CW affiliates another option besides converting to independent stations. KQCA affiliated with MyNetworkTV when it launched on September 5, 2006. KMAX began broadcasting The CW when it launched on September 18.