Todd's Broadway success gave him the nerve to challenge showman Billy Rose. Todd visited Grover Whalen, president of the 1939 New York World's Fair, with a proposal to bring the Broadway show to the Fair. Whalen, eager to have the show at the fair, covered Todd's Broadway early closing costs. Rose, who had an exclusivity clause in his fair contract, met Todd at Lindy's, where Rose learned his contract covered new forms of entertainment only. To avoid any head-to-head competition, Rose quickly agreed to promote Todd's production along with his own.