In 1930, on the death of Robert Bridges, a new Poet Laureate was needed. On the recommendation of the Prime Minister, Ramsay MacDonald, King George V appointed Masefield, who remained in the post until his death in 1967. The only person to hold the office for a longer period was Alfred, Lord Tennyson. On his appointment "The Times" wrote of him: "his poetry could touch to beauty the plain speech of everyday life". Masefield took his appointment seriously and produced a large quantity of poems for royal occasions, which were sent to "The Times" for publication. Masefield's modesty was shown by his inclusion of a stamped and self-addressed envelope with each submission so that the poem could be returned if it was found unacceptable. Later he was commissioned to write a poem to be set to music by the Master of the King's Musick, Sir Edward Elgar, and performed at the unveiling of the Queen Alexandra Memorial by the King on 8 June 1932. This was the ode "So many true Princesses who have gone".