Balding has been a presenter on Sport Relief since its inception in 2002. She also participated in a celebrity edition of "The Apprentice" to raise money for charity. "Sport Relief Does The Apprentice" is part of the BBC's annual charity initiative and aired on 12 and 14 March 2008. "The Girls' team", which also included Louise Redknapp, Jacqueline Gold, Kirstie Allsopp and Lisa Snowdon, won the contest, raising over £400,000 from ticket sales and sales on the night of the big event at their shop.