For many years, the call sign "KTFM" was at 102.7 under the name "FM 103 The New KTFM", "KTFM 103", "Hot 103 KTFM", and "102.7 KTFM", where it was first an automated pop station, then album rock, them various flavors of Top 40 including an Urban AC-leaning version of Top 40 trying to top then-rival KSJL's numbers, then to a Rhythmic/Freestyle-leaning Top 40, and then back to rock. Today, 102.7 carries the adult hits format "Jack FM" and uses the call letters KJXK.