The policy also failed to capture the minds of the British electorate, with the Union Movement enjoying comparative success in voting terms only when they emphasised more basic anti-immigrant rhetoric. Even Alexander Raven Thomson, one of Mosley's closest lieutenants and noted for his sycophantic attitudes towards his leader, eventually told Mosley in 1950 that Europe a Nation held little attraction to British voters. As a consequence, the Union Movement briefly downplayed the idea, although Thomson's preferred alternative, neo-Nazism, was soon abandoned as well when it proved equally unpalatable to the electorate.