The Metropolitan Council, the metropolitan planning organization for the Twin Cities, set the goal of doubling transit ridership by 2030 in their 2030 Transportation Policy Plan. One of the methods identified to increase ridership was implementing arterial bus rapid transit. West Seventh Street and East Seventh Street were two of nine arterial streets that are recommended for bus rapid transit. The 2030 Transit Master Study for the region also identified arterial bus rapid transit features and encouraged further study of several corridors.