Multimedia Cablevision served as the cable provider for the city's suburbs and adjacent areas (including among others, Bethany, Edmond, Guthrie, Midwest City-Del City, Choctaw, Harrah, Moore, Nichols Hills, Norman and Yukon). Multimedia first incorporated in the metropolitan area when it established a system in Moore and Del City in 1979; the company expanded its service area in 1983, when it acquired the American Cablevision systems in Norman (which launched in 1976 as the first cable provider in the Oklahoma City metropolitan area), Midwest City/Spencer (incorporated in July 1979), Stillwater and Cushing from American Television and Communications Corporation (AT&C) in a trade deal involving two AT&C-owned systems in North Carolina. Cox Communications would purchase Multimedia's suburban Oklahoma City systems from the Gannett Company (as part of a $2.7-billion acquisition of its systems in Oklahoma, Kansas and North Carolina) in July 1999, with those systems formally being taken over by Cox on February 1, 2000. AT&T U-verse rolled out its internet protocol television service to portions of Oklahoma City, Edmond, Moore and Norman in August 2007; U-verse would expand its service into additional suburban communities (including Midwest City, Mustang, Nichols Hills, The Village, Wheatland and Yukon) by the summer of 2008.