Design work for the Daytona 675 proceeded, producing a primarily black design based on the Daytona 600. However, this initial design was discarded as great British designs of the 1960s had "a flowing curved design – no sharp angular aggressive edges". A member of the engineering team produced a concept drawing of the 675 as a naked bike. Styling was based upon this concept drawing and that of the earlier T595 model. Styling development continued in house, staying close to spirit of earlier Triumph design. Market research groups made up of a variety of different classes of sportbike riders chose the latter design of bike which was refined and adopted for production.