Davidson describes Ashley as a "dynamic character". She has been characterized as "sassy" yet an "honorable heroine". "The Record" describes Ashley as "headstrong". She is recognized for her unluckiness and long-term suffering. Davidson stated, "She is a heroine. So often she was being victimized by people and trying to always rise above that, and being driven insane and losing babies, etc." In 1990, "The Washington Times" described Ashley as a "smart woman", known for her "level head" and "business success". Ashley is dedicated to her work and has a strong sense of family. She is a beloved member of the Genoa City community. Her passion for the family business, Jabot Cosmetics, cost Ashley her marriage to Cole Howard (J. Eddie Peck).