The video for "Loser" was directed by Beck's friend Steve Hanft. Hanft had worked for a week on storyboards for the video, then called a meeting with Beck's label, Bong Load Records, and requested a $300 shooting budget. The unprocessed 16 mm film footage was frozen for 6 months until Beck signed with Geffen Records. Geffen gave Hanft $14,000 to process, edit, and master the video, making the budget total $14,300. Filming for the video was done all across California, including in Rothrock's Humboldt County studio and backyard and at the Santa Monica graveyard. The video is a mashup of various 16 mm film clips. Beck insisted they were "fucking around" when they made the video; he told "Option" in 1994, "We weren't making anything slick – it was deliberately crude. You know?"