Hadar Aviram, Professor of Law at UC Hastings, suggests that critics of the prison-industrial complex (PIC) focus too much on private prisons. While Aviram shares their concerns that "private enterprises designed to directly benefit from human confinement and misery is profoundly unethical and problematic," she claims that "the profit incentives that brought private incarceration into existence, rather than private incarceration itself, are to blame for the PIC and its evils". In the neoliberal era, she argues, "private and public actors alike respond to market pressures and conduct their business, including correctional business, through a cost/benefit prism".