From 1958 to 1960, Lincoln would lose over $60 million. Following the recession economy of the late 1950s (a factor that would play into the demise of Edsel), Ford Motor Company was forced to recoup the development costs of a vehicle platform that Lincoln shared with neither Ford nor Mercury (with the lone exception of the engine and transmission). By 1958, the future of Lincoln-Mercury was at risk, with Ford President Robert McNamara considering the reduction of Ford to its namesake brand. As a condition of allowing Lincoln to continue production, McNamara required the Lincoln model line to undergo a reduction in size.