The U.S. basic cable networks Freeform (25 Days of Christmas, 31 Days of Halloween) and Hallmark Channel are known for broadcasting long-term holiday programming events. After experiencing success with holiday events such as "Countdown to Christmas", Hallmark Channel adopted a strategy of dividing its programming into themed seasons year-round (which are typically accompanied by thematically-appropriate original movies and original series), in an effort to position itself as "a year-round destination for celebrations" (which is synergistic with Hallmark Cards' core greeting card and collectibles businesses).