Historically, financial motivation was one of the main drivers of reuse. In the developing world this driver can lead to very high levels of reuse, however rising wages and consequent consumer demand for the convenience of disposable products has made the reuse of low value items such as packaging uneconomic in richer countries, leading to the demise of many reuse programs. Current environmental awareness is gradually changing attitudes and regulations, such as the new packaging regulations, are gradually beginning to reverse the situation.