Shields has been outspoken about the corporate influence in the music industry. He has said that Sony Music Entertainment, upon inheriting My Bloody Valentine from Creation Records, deliberately hid the master tapes of the band's original recordings in an attempt to delay the release of "EP's 1988–1991" (2012). Shields threatened to involve Scotland Yard in the dispute and then said the tapes "magically, suddenly reappearHe has since called for reorganisation of the record industry, which he has referred to as "psychopathic". As a result, My Bloody Valentine's third album, "m b v" (2013), was an independent-self release. Reflecting on his decision, Shields said it was "great to release the record without any industry interaction at all, but it also meant that it was a bit too expensive to buy, so we're going to try to make it cheaper by working with various record companies in the future", though ruling out agreements with major labels. In 2013, following the release of "m b v", he accused the organisers of the Mercury Prize of "banning" the album for the nominated shortlist. In an interview with "The Guardian", Shields said My Bloody Valentine were "banned by [the Mercury Prize" due to not having a major digital distribution deal in the United Kingdom. He added "because we're not on Amazon or iTunes ... it's not a real record. Our album's not a real album because it's independent. The corporateness has got to such a point where we've essentially been told that we don't exist."