International chains quickly followed this same pattern. Choice Hotels created Comfort Inn as an economy limited service brand in 1982. New limited-service brands from existing franchisors provided market segmentation; by using a different trademark and branding, major hotel chains could build new limited-service properties near airports and freeways without undermining their existing mid-price brands. Creation of new brands also allowed chains to circumvent the contractual minimum distance protections between individual hoteliers in the same chain. Franchisors placed multiple properties under different brands at the same motorway exit, leading to a decline in revenue for individual franchisees. An influx of newly concocted brands became a key factor in a boom in new construction which ultimately led to market saturation.