Tony Hsieh, the chief executive officer of Zappos, had become a resident in the tower as of 2013. Hsieh also leased dozens of other units for employees of Zappos and for entrepreneurs through his Downtown Project. In January 2013, a small bar with a showroom was being planned for a portion of The Ogden's vacant retail space. Private equity firm DK Las Vegas, a partnership of California's KRE Capital and New York's Dune Real Estate Partners, purchased 248 units in the building in December 2013. DK Las Vegas began selling the units as condominiums in October 2014.