The first form of Mind Dynamics was non-confrontational, did not involve direct interaction with course participants, and participants did not share their own personal experiences in the coursework. In 1970, Everett moved the headquarters of his company from Texas to San Francisco, California. William Penn Patrick bought fifty per cent of the company's shares in the same year. Patrick owned Holiday Magic, a cosmetics company, and Leadership Dynamics, a similar company to Mind Dynamics that used more confrontational techniques. Though Mind Dynamics was structured as a for-profit, self-improvement company, it was also described as a spiritual discipline.