The central theme of "All You Need Is Love" was the media coverage given to the AIDS crisis. The original version opens with a 15-second sample of The Beatles' "All You Need Is Love", followed by Rob Tyner's cry of "Kick out the Jams, motherfuckers!" from the MC5's album "Kick Out the Jams". A simple beatbox rhythm begins, along with samples of John Hurt from a British public information film — entitled "Don't Die of Ignorance" — about the dangers of AIDS. The samples are taken out of context to create new phrasing: "sexual intercourse — no known cure". Bill Drummond performs a heavily accented Clydeside rap, beginning "We're back again, they never kicked us out, twenty thousand years of 'shout shout shout'", a reference to the fictional JAMs of "The Illuminatus! Trilogy". Later, he raps: "With this killer virus who needs war? Immanentize the eschaton, I said shag shag shag some more!" "Immanentize the eschaton" is a reference to the opening line of "Illuminatus!", referring to the end of the world, and "shag" is a British slang word for sexual intercourse.