Toward the end of the 20th century, some social and political analysts and activists were arguing that the New Age political perspective had something to offer mainstream society. In 1987, some political scientists launched the "Section on Ecological and Transformational Politics" of the American Political Science Association, and an academic book prepared by three of them stated that the "transformational politics" concept was meant to subsume such terms as "new age" and "new paradigm". In 1991, scholar of cultural studies Andrew Ross suggested that New Age political ideas – however muddled and naïve – could help progressives construct an appealing alternative to both atomistic individualism and self-denying collectivism. In 2005, British researcher Stuart Rose urged scholars of alternative religions to pay more attention to the New Age's interest in such topics as "new socio-political thinking" and "New Economics", topics Rose discussed in his book "Transforming the World: Bringing the New Age Into Focus", issued by a European academic publisher.