On January 2, 2014, KEIB began airing a conservative talk format, branded as "The Patriot," featuring radio icons such as Rush Limbaugh, Glenn Beck, and Sean Hannity, all three of whom are nationally distributed through iHeartMedia's syndication arm, Premiere Networks. Aside from the change in the station's programming viewpoint (from progressive to conservative), the programming move ensured continued clearance in Los Angeles of 3 of Premiere's most popular programs — "The Glenn Beck Program", "The Rush Limbaugh Show", and "The Sean Hannity Show". In particular, "Hannity" was picked up from KABC after that station's owner, Cumulus Media, purged "Hannity" from its talk-formatted stations on or before the end of 2013. The move also allowed for a split in programming nature among iHeartMedia's LA talk stations, as KFI ("Limbaugh's" former home) began adopting an emphasis on local hosts and subjects.