In the 1920s and 30s, Hawaiian music became an integral part of local tourism, with most hotels and attractions incorporating music in one form or another. Among the earliest and most popular musical attractions was the "Kodak Hula Show", sponsored by Kodak, in which a tourist purchased Kodak film and took photographs of dancers and musicians. The show ran from 1937 through 2002. Several vinyl LPs featuring music from the Kodak Hula Show were released by Waikiki Records, with full color photographs of the show's performers.