In 1910, the first picture with sound reached Manila, using the Chronophone. A British film crew also visited the Philippines, and filmed, among other scenes, the "Pagsanjan Falls (Oriental)" in 1911 in kinemacolor. In 1912, New York and Hollywood film companies started to establish their own agencies in Manila to distribute films. In the same year, two American entrepreneurs made a film about the execution of Jose Rizal, and aroused a strong curiosity among Filipino moviegoers. This led to the making of the first Filipino film, "La vida de Jose Rizal".