Since 1980, the Tic Tac slogan has been "The 1½ Calorie Breath Mint." In the UK, France, Ireland, Italy and Australia Tic Tacs are noted as being less than two calories with the slogan "Two hours of Tic Tac freshness in less than two calories." In Canada, New Zealand and Australia, and used once in the United States, the Tic Tac slogan is "it's not just a mint, it's a tic tac." In India, the Tic Tac slogan is "Refreshment to be shared."