Rarely were any of the characters were seen walking, jogging, or using any form of mass transit on Motley's Crew as the characters never saw anything else but automobile travel as a priority for the characters. Environmentalists were still seen as the "potential destroyers of the country" because Mike didn't want to fix his faucet for $30 ($ in today's money) instead of buying a new one for $10 ($ in today's money). After establishing its core audience in the 1970s and 1980s, the comic strip started to deal with issues that they deal with. Middle aged people and the elderly were considered to be the target demographic for this comic strip throughout its entire run.