My Bloody Valentine began an extensive worldwide tour throughout summer and autumn 2008. The band began performing at European music festivals, including the Roskilde Festival in Roskilde, Denmark, Øyafestivalen in Oslo, Norway and Electric Picnic in Stradbally, Ireland, as well as the Fuji Rock Festival in Niigata, Japan. From 19 to 21 September, the band curated and performed at the 2008 All Tomorrow's Parties festival in New York and later performed throughout North America, including dates in Chicago, Toronto, Denver, San Francisco, Los Angeles and Austin. The band spent £200,000 on equipment for their world tour, which was their first since 1992 in support of "Loveless".