On 29 November 2011, it was announced that the album would be produced by Bob Rock, who provided the same role on "Sonic Temple", "The Cult" and "Beyond Good and Evil". The album, entitled "Choice of Weapon", was released on 22 May 2012. The band partnered with Rolling Stone to premiere the first song from the album titled Lucifer on 30 January. On 5 February 2012, the Cult song "She Sells Sanctuary" was used as the soundtrack for a Budweiser commercial in a mashup with Flo Rida aired during Super Bowl XLVI. In May 2012 the Cult appeared on Jimmy Kimmel Live! and played "For The Animals".