The group was established in 1964 and was formerly known as Iran Office Machines Company Ltd. It is an exclusive distributor for Sharp Corporation, LG Group, AOC, Dell, Asus, Acer, CTS Electronics, TCL, Optoma, Wacom, Olivetti, and Epson as well as a number of other brands within Iran. Maadiran also has several own brand product lines including a range of specialised technical solutions and consumables operating under the brand name Meva, a range of AV and home appliance products being sold under X-Vision brand, lifestyle products under the xelle brand, and biodegradable products under kisabz. In 2013 it launched a property development arm, Simorgh Property Development focused on the affordable and middle income segments of the Iranian market.