In 2011, Martin began implementation of "A&T Preeminence 2020," a groundbreaking strategic plan that set ambitious goals for the university in enrollment, research funding, diversity, academic quality and more. As the plan took root, N.C. A&T began a remarkable evolution that saw it become the nation's largest HBCU in 2014, a position it has held ever since. In 2018, it became America's top-ranked public HBCU by U.S. News & World Report magazine, and in 2019, it moved into the numerical rankings of national research universities for the first time in A&T's history. Martin oversaw creation of a new strategic plan in 2018, "A&T Preeminence: Taking the Momentum to 2023." It established a new set of growth goals relative to A&T's mission as a doctoral research university, including expansion of A&T's research programs and increasing the size of the student body to 14,000.