Kurtzman approached Hefner in 1960 with the idea of a comic strip feature for "Playboy" that would star Goodman Beaver. "Playboy" ran a lot of cartoons, but a comic strip was something new to the magazine. After discussing ideas, Kurtzman's proposal was accepted under the condition that Goodman Beaver be transformed into a voluptuous female. "Little Annie Fanny" was "Playboy" first comic strip and the first multi-page comics feature in an American slick magazine. As his primary collaborator, Kurtzman had Will Elder provide the strip's labor-intensive, fully painted full-color final rendering. "Little Annie Fanny" began appearing in "Playboy" in 1962.