Postgate and Firmin recognised that their product was not sold to children, but to commissioning television executives. Postgate described in a later interview the then "gentlemanly and rather innocent" business of programme commissioning thus: "We would go to the BBC once a year, show them the films we'd made, and they would say: 'Yes, lovely, now what are you going to do next?' We would tell them, and they would say: 'That sounds fine, we'll mark it in for eighteen months from now,' and we would be given praise and encouragement and some money in advance, and we'd just go away and do it." The only occasion that this informal arrangement caused any real difficulty emerged in the 1965 series "The Pogles", which BBC management felt was too frightening for the intended audience, and led to their asking for a change of direction: resulting in a revised show, and a change of name to "Pogles' Wood".