Viguerie's reputation was such that Senator Robert Griffin recommended that liberal Democratic Senator George McGovern hire him when he was running for re-election in 1967. Vigureie later recalled that he was flattered, "I explained to the good Senator McGovern that we were poles apart ideologically, and he'd want someone more akin with his philosophy. We had a good long chat. At that early date, 1967, he had an appreciation of the power of direct mailing." By the 1970s Direct-mail would become a strategy used by both of the major political parties in the United States, including the outsider 1972 presidential campaign of George McGovern. The Senator was aided in his pursuit by his policy, beginning in 1970, of singing fund-raising letters for democratic candidates for which he demanded nothing in return except the names and addresses of the people responding. This created "the famous McGovern list" by which his presidential campaign had a tremendous head start over other democratic challengers. The head of McGovern's direct-mail campaign Morris Dees became a friendly correspondent with Viguerie with each redirecting would-be clients to the other if political leanings are not similar. Dees when approached by George Wallace staffers for a presidential run in 1976, recommended Viguerie. While Viguerie did employ some liberals they worked "in 'support' work--working with lists, demographic studies, computer operations. …The men at the top, however, are trusted right-wingers like James G. Aldige III."