Cook became a favourite of the chat show circuit, but his own effort at hosting such a show for the BBC in 1971, "Where Do I Sit?", was said by the critics to have been a disappointment. It was axed after only three episodes, and was replaced by Michael Parkinson, the start of Parkinson's career as a chat show host. Parkinson later asked Cook what his ambitions were, Cook replied jocularly "[...] in fact, my ambition is to shut you up altogether you see!"