Mnangagwa ran for reelection to Parliament in the 1990 election, this time in the newly created Kwekwe constituency. ZANU–PF ran a publicized and organized campaign in Kwekwe, holding meetings between Mnangagwa and community leaders, and putting up numerous posters. However, there were also reports of voter intimidation and harassment, including from Women's League members, some of whom said they were threatened into joining a demonstration against the Zimbabwe Unity Movement, the rival party contesting Mnangagwa's seat. On election day, Mnangagwa won with 23,898 votes, while his little-known rival, ZUM candidate Sylvester Chibanda, received only 7,094 votes. Mnangagwa was reelected again in the 1995 parliamentary election, in another race marked by voter intimidation. Election monitors in Kwekwe reported that voters were told that if they did not vote with ZANU–PF, the "Gukurahundi" atrocities would be repeated against them.