Hatton, Brown & Co., Inc. was established in 1953, the same year the company started a new Southern regional logging title, "Pulpwood Production". At 33, Charles Cline joined the company as editor in the summer of 1953 and helped get the first issue into print that August. "Pulpwood Production"'s title was lengthened to "Pulpwood Production & Saw Mill Logging" in 1956 and its circulation was extended into the Lake States and New England in 1962. Dianne Sullivan joined the company as circulation manager in 1964.