Mr. Magoo helped advertise the General Electric line of products throughout the 1950s and 1960s, sometimes under the name J. Quincy Magoo. In 2005, Mr. Magoo became the spokesman of the optical retail store Sterling Optical. Magoo also was featured in a series of commercials for Stag Beer in the 1960s. Also in the 1960s, the Polaner company sold its line of preserves in jars decorated with images of Mr. Magoo which, when empty, could then be used as drinking glasses.