In 1891, McCay moved to Cincinnati, where he did more dime museum work while living in a boarding house near his workplace. He spent nine years making posters and other advertisements for the Kohl & Middleton Dime Museum, and later Heck and Avery's Family Theater (1896), Avery's New Dime Museum (1898), and Will S. Heck's Wonder World and Theater (1899) on Vine Street. At the museum in 1896, a demonstration of Thomas Edison's Vitascope was given, which was likely McCay's first exposure to the young medium of film. He also did work during this time for Ph. Morton's printing and lithography company. McCay's ability to draw quickly with great accuracy drew crowds when he painted advertisements in public.