When the Loews Hotel acquired the building, they acknowledged the regional significance of the sign, and agreed to keep the letters in place and illuminated. Philadelphia Sign Company was tasked with the job of servicing the massive letters by the new owner. The company was subsequently hired to create a LED fixture when the neon letters were found to be unrepairable. Originally, the Philadelphia Historical Commission would not approve the LED sign because of how it illuminated the carved letters, but a modified LED sign was approved in July 2015. The custom LED retrofit was complete in early 2016.