Reddy became frustrated as Wald found success managing acts such as Deep Purple and Tiny Tim without making any evident effort to promote her; after 18 months of career inactivity, Reddy gave Wald an ultimatum: "he either revitalise her career or get out... Jeff threw himself into his new career as Mr. Helen Reddy. Five months of phone calls to Capitol Records executive Artie Mogull finally paid off; Mogull agreed to let Helen cut one single if Jeff promised not to call for a month. She did "I Believe in Music" penned by Mac Davis backed with "I Don't Know How to Love Him" from Tim Rice and Andrew Lloyd Webber's "Jesus Christ Superstar". The A-side fell flat, but then some Canadian DJs flipped the record over and it became a hit – number 13 in June 1971 – and Helen Reddy was on her way."