Though Bratz dolls fared poorly at their May 21, 2001 debut—mostly due to the long-held monopoly by Barbie—their popularity increased the following Christmas. In their first five years, 125 million products were sold worldwide, and, in 2005, global sales of Bratz and Bratz products reached two billion dollars. In 2006, a toy-industry analyst indicated Bratz had captured about forty percent of the fashion-doll market, compared with Barbie's sixty percent. The competition was high with Barbies. It became more and more popular as time went by.