Eventually, the film industry began to adopt the dictates of the Production Code established in 1934, overseen by Will Hays and supported by the church. According to the new code, "Excessive and lustful kissing, lustful embraces, suggestive postures and gestures, are not to be shown." As a result, kissing scenes were shortened, with scenes cut away, leaving the imagination of the viewer to take over. Under the code, actors kissing had to keep their feet on the ground and had to be either standing or sitting.