The "Macon Telegraph" warned Callaway that he "must rise early and work late" to overcome the "little Pickrick warrior," a reference to Maddox's former Pickrick Restaurant in Atlanta. The newspaper urged Callaway to seek moderate Democrats because he could never outfox Maddox in the "seemingly popular sport of LBJ cussin'." The "Marietta Daily Journal" depicted Callaway as a "responsible conservative whose weapons are logic and reason in contrast to the irresponsible racist Maddox whose weapons are ax handles and intemperate epithets." The "Atlanta Constitution" called upon Callaway to offer specifics shared by "reasonable Georgians in good conscience." Though it held Callaway "better qualified" than Maddox, the liberal "Atlanta Constitution" endorsed neither candidate. Callaway remained conservative and shunned the labels "segregationist" or "integrationist" but said he stood for "freedom of choice" desegregation plans. Both candidates ran afoul of the Roman Catholic Archbishop of Atlanta, Most Rev. Paul J. Hallinan, who proclaimed that no "honest Catholic" could support a segregationist.