By 1909 the German film market suffered much from overproduction and too much competition. German film tycoon Oskar Messter had initially gained much financial success with the Tonbild synchronized sound films of his Biophon system since 1903, but the films were losing money by the end of the decade and Messter would stop Tonbild production in 1913. Producers and exhibitors were looking into new film attractions and invested for instance in colorful imagery. The development of stereoscopic cinema seemed a logical step to lure visitors back into the movie theatres.