Williams retired from acting in the early 1960s and later turned down the role of Belle Rosen, a character with a crucial swimming scene, in "The Poseidon Adventure." (The role eventually went to Shelley Winters.) She continued to lend her name to a line of retro women's swimwear. "Women worldwide are fighting a thing called gravity," said Williams. "I say to women when I talk to them, 'You girls of 18 have until about 25, 30 at the most, and then you have to report to me. My suits are quality fabric.'" She went on: "I put you in a suit that contains you and you will swim in. I don't want you to be in two Dixie cups and a fish line."