The site of the town has long been populated. Māori pā (Māori fortified village) sites in the area date back to the first Polynesian settlements, estimated to have been around 1200 CE. According to Māori tradition Toi-te-huatahi, later known as Toi-kai-rakau, landed at Whakatāne about 1150 CE in search of his grandson Whatonga. Failing to find Whatonga, he settled in the locality and built a pa on the highest point of the headland now called Whakatāne Heads, overlooking the present town. Some 200 years later the "Mātaatua" waka landed at Whakatāne.