Spiegel catalog launched their For You from Spiegel plus-size collection in 1989 with Linda Arroz as their official consultant and spokesmodel. The three-year For You campaign included opening brick-and-mortar retail locations in upscale shopping centers. Previously, Spiegel had only been a mail-order merchant. As part of the full-scale plus-size outreach, Spiegel produced fashion videos that featured advice from image consultant Arroz, with commentary from some of the plus-size models who appeared in the video and catalog. Arroz became the fashion editor of "BBW" magazine after her stint with Spiegel. By the mid-1990s, all For You from Spiegel retail locations had closed.