The earliest reference to hurling in Argentina dates from the late 1880s in the ranching town of Mercedes, Buenos Aires, a major center of the Irish-Argentine community. However, the game wasn't actively promoted until 1900 when it came to the attention of author and newspaperman William Bulfin. Under Bulfin's patronage, the Argentine Hurling Club was formed on 15 July 1900. On 17 August 1900, Bulfin printed the rules and a diagram of a hurling pitch in "The Southern Cross", the official newspaper of the Argentina's Irish community. Enthusiasm spread rapidly and teams were quickly established in both the neighborhoods of Buenos Aires and the surrounding farming communities. The Passionist and Pallotine Orders took a major role in promoting the game.