In July 1968, there were five firms interested in purchasing the Landmark, which was expected to sell for $16 million to $17 million. One of the firms, Olla Corporation, withdrew consideration of a purchase later that month, while an announcement of the resort's sale was expected within several days. Multiple companies made purchase offers that were ultimately rejected, including Rosco Industries Inc., based in Los Angeles. On October 12, 1968, Caroll denied a report that the Landmark would be leased to Royal Inns of America, Inc. and operated without a casino. At the time, negotiations were underway with three corporations interested in purchasing the resort.