In 1983 Aztec Camera released "High Land, Hard Rain", their first album on Rough Trade Records; although, the album did not include the first two Postcard singles. The album's opening song "Oblivious" was a hit single and Aztec Camera were consequently recognised as one of the key acts on the Rough Trade label. On tracks such as "Walk Out to Winter" and "Back on Board", Frame sang poetic lyrics about love, both lost and found, themes that he would revisit on subsequent Aztec Camera albums. The album also garnered attention for the band in the United States (US) and American magazine "Creem" published a review following its initial release that proclaimed: ""The world ain't perfect. But High Land, Hard Rain comes close."