Other experiments, such as GM's sale of Opel models like the Kadett through Buick dealers in the late 1960s and early 1970s, yielded ambivalent results; the Opels were generally well-regarded and sales were decent but never substantial. In the 1970s, when Buick decided to phase out its Opels and sell small Isuzus instead, the result was a handful of cars carrying a global brand, "Buick Opel by Isuzu." Buick was not the first to rebadge Isuzus — Chevrolet did the same with their LUV pickup truck in 1972.