The film was popular in the Soviet Union. "Mackenna's Gold" was first shown at the VIII Moscow International Film Festival in 1973, followed by a cinematic premiere in 1974. The film was viewed by 63 million people and stands fourth in the all-time rankings of foreign film distribution in the Soviet Union. The title song "Old Turkey Buzzard" was dubbed with Russian lyrics by Leonid Derbenyov, a Russian poet and lyricist widely regarded as one of the stalwarts of 20th-century Soviet and Russian pop music. It was performed by then-popular Soviet singer Valery Obodzinsky. The film's ticket sales were equivalent to an estimated . Combined, the film grossed an estimated in North America, France and the Soviet Union.