Upon the switch to CBS, the station changed its on-air branding to CBS North Carolina, largely relegating mentions of its call letters to legal IDs. It also rebranded its newscasts as "North Carolina News" (a backronym of its call letters). It plans to put greater emphasis on news from around the state. WNCN also emphasized that CBS programming has long been a strong ratings performer in the Triangle, and CBS prime time content is highly watched in the region. The move will also make WNCN the Triangle's home for the NCAA Division I Men's Basketball Tournament. The Triangle has long been a hotbed for college basketball, and WNCN stressed that the NCAA Tournament rights are one of many reasons that CBS was "a perfect fit for what viewers here (in the Triangle) want." However, Raycom Sports coverage of Atlantic Coast Conference regular-season basketball and football will remain on WRAL, as it is a syndicated service, with programming separate from that of CBS' coverage.