On January 20, 2003 the Ministry of Communications awarded ETB, in conjunction with EPM, the license of PCS, which gave them the possibility of entering into the mobile phone market. The last step in ETB's transformation process occurred in May 2003 when the company carried out the process of stock democratization that permitted the attainment of resources for 245 billion and linked 61,313 Colombians as investors. In August 2003, ETB entered into negotiations for the centers of telephone contracts by the way of a commercial alliance with Publicar. In this way, the company ‘Contact Center of the Americas’ was created.