Another 27 wickets (at 26.37 average) followed in the summer of 1975–76 against the West Indies. At this time, Lillee was one of the most marketable personalities in Australia, but he was frustrated by the small amounts that he earned from the game. Outspoken in his opinions, he came into conflict with the game's administrators. Lillee suggested that a made-for-television exhibition series could be played each season with profits given to the players. John Cornell, his manager, took this idea to Kerry Packer, who later fashioned it into World Series Cricket (WSC).