By 1989, under Music Director (and now Sr. VP/GM of Music Programming for Sirius XM radio) Steve Blatter, the station moved back to album-oriented rock, and the format struggled. Structural problems with the station's long-time Collegetown district studio building, which forced it to relocate its studios and offices in 2000, also proved to be both a financial and administrative burden for a time. The station's prospects improved over the following decade with a series of innovations, including the introduction of popular new youth-oriented VBR After Dark programming on weekday evenings and a special focus on music by local artists. Among other ventures, WVBR developed an online streaming station, CornellRadio.com, with eclectic programming aimed specifically at student listeners, and launched its own recording label, Electric Buffalo Records.