During the May 2008 Nielsen ratings period, WTLV/WJXX lost the #1 slot to WJXT in most timeslots, while retaining its lead at 11:00 p.m. Overall, "First Coast News" remains at #2 in the market, behind WJXT but ahead of WAWS/WTEV's "Action News" operation. In mid-2008, WTLV/WJXX launched "First Coast News Weather Call," a subscription service which provides recorded messages informing viewers via telephone of National Weather Service weather alerts occurring in their area, based on county. On October 23, 2008, "First Coast News" began utilizing Gannett's standardized graphics and music package for its newscasts (the graphics were created by the Denver-based Gannett Graphics Group, which is based near the studios of sister station KUSA, and the music was composed by Rampage Music New York).