Following Khanna's message, the technology community at Reddit discussed it on 27 October. Net neutrality advocate Cory Doctorow featured the ad as an illustration of a net neutrality violation on "Boing Boing" on 28 October. "Quartz" reported that the ad showed a net neutrality violation on 30 October. Tim Wu, the legal scholar who defined the term "net neutrality", commented on 30 October after reading the Quartz article that the ad did show a violation of net neutrality. From this point the discussion was far ranging. By 22 November, MEO published a response to the attention.