In 2018, TMN merged its operations with the Bell-owned over-the-top (OTT) streaming service CraveTV, and both services were renamed Crave. With the changes, the pay television version of the service gained access to the on-demand library of the OTT version (primarily original and acquired television series), while the OTT version added a premium subscription tier, "Movies + HBO", gaining access to the content that was exclusive to the TMN and HBO services sold via linear television providers. As such, the linear service is often sold by TV service providers under the name Crave + Movies + HBO.