Although Morena is an extremely successful TV producer and businesswoman, she claims she is first and foremost a songwriter. Since the 1970s, she has composed for several of Argentina's and Latin America's biggest artists. She is the lyricist of almost every single song in her productions, totaling over 600 songs. Music is a huge part of her shows and soundtrack CDs being released yearly. Her productions garnered over 30 platinum records from "Chiquititas", "Verano del '98", "Jugate Conmigo", "Rebelde Way", "Floricienta", "Casi Ángeles", among others.