On January 24, 2013, members of /r/gaymers, supported by pro bono lawyers from Perkins Coie and Electronic Frontier Foundation, filed a petition at the US Patent and Trademark Office to cancel Vizzini's trademark on the term, on the basis that it was used with that meaning since the mid-1990s. Vizzini reinstated his intent to defend the trademark on the site's name, that he started as an online community on 2003 as a way to build a positive brand from a term that had negative connotations.