According to a study conducted by Hunter (2014), journalist's engaged in a crowdfunding campaign all held a similar opinion that their funders did not have control over the content and that it was the journalist who maintained ultimate jurisdiction. However, this pronouncement was complicated by the sense of accountability or responsibility incited in journalists towards their funders. Hunter (2014) notes that this may have the effect of creating a power imbalance between funders and the journalist, as journalists want to maintain editorial control, but it is in fact the funders that decide whether the project will be a success or not.