In response, George Town's non-governmental organisations (NGOs) and the national press galvanised public support and formed strategic partnerships to restore the city to its former glory. Also as a result of the widespread resentment, the then federal opposition coalition, Pakatan Rakyat (now Pakatan Harapan), was voted into power within Penang in the 2008 State Election, replacing the erstwhile administration led by the Barisan Nasional. Meanwhile, the efforts to conserve George Town's heritage architecture paid off, when in 2008, the city's historical core was inscribed as a UNESCO World Heritage Site.