Maximón is venerated in the form of an effigy or cult image. Worship varies greatly by location. In Santiago Atitlán, Maximón's effigy resides in a different household every year. His image is normally only taken out of this house during Holy Week, whereafter it will change households, but is on display year-round due to the popularity of pilgrimages. The effigy has special attendants that stay by the altar year-round, drinking and smoking alongside it. They deliver offerings from the public to the image. Popular offerings include money, tobacco, and moonshine.