A significant factor in the popularization of costume jewelry was the Hollywood movie. The leading female stars of the 1940s and 1950s often wore and then endorsed the pieces produced by a range of designers. If you admired a necklace worn by Bette Davis in "The Private Lives of Elizabeth and Essex", you could buy a copy from Joseff of Hollywood, who made the original. Stars such as Vivien Leigh, Elizabeth Taylor, and Jane Russell appeared in adverts for the pieces and the availability of the collections in shops such as Woolworth made it possible for ordinary women to own and wear such jewelry.