The name Jovanotti derives from "giovanotti", the plural form of the Italian word "giovanotto" ("young man"). Cherubini initially chose "Joe Vanotti" as his stage name, but a promotional poster for a night club incorrectly billed him as "Jovanotti" and the name stuck. (The spelling "Jovanotti" is anglicized; the letter J is rarely used in Italian) Jovanotti is commonly known to his fans by the diminutive form "Jova", and often refers to himself that way in promotional items and on his Web TV channel Jova.TV, which launched 2 October 2014.