In early 1993, Goldhaber and the board started fighting over stock options and whether the company should go public. On July 18, 1993 the company announced that Goldhaber was being replaced as CEO by Mike Braun, formerly of IBM. The company stated that Goldhaber would remain on the board in efforts to build industry partnerships, but blamed a lack of progress on this front, and Goldhaber's "hands off" management, as the main reasons for the switch. In parting, Goldhaber quipped that different cultures and political maneuverings at IBM and Apple doomed the company from the start.