In environmental terms, reuse ought to be more common than recycling and energy recovery, with both the financial and environmental costs of simple refurbishment of some products being a fraction of original manufacturing costs. If we are going to be serious about living in a Circular Economy we need to recognise the value of our waste and ensure resources are kept in the economy for longer, slow down the use of valuable raw materials and ensure that products are reused and materials are recycled rather than landfilled.