The Beverly Hills-based Acro Management Consultants offered $16 million for the Landmark, the highest of five bids up to that time. Summa spokesman Fred Lewis said that Acro's bid was considered "more of an inquiry" than a serious offer, a belief that was disputed by Leonard Gale, vice president of Acro. Gale acknowledged that the Landmark was "the biggest lemon in Las Vegas", but was confident it could become a successful property under Acro's ownership. After weeks of negotiations, Summa announced that no decision had been made on a sale of the Landmark, reportedly due to disagreements within the company. William Lummis, a cousin of Hughes, had been named chairman of the Summa board earlier in the year. Lummis wanted to sell all of Summa's non-profitable properties, while chief operating officer Frank William Gay, citing the purported desires of Hughes, wanted to expand and modernize such properties. The Landmark was considered the weakest of Summa's six gaming and hotel properties in Nevada, as it had never made a profit up to that time.