In an interview with Den of Geek for the DVD release in February 2016, Bracewell talked about the development, production and release of "Bill": "It generated a huge amount of loyalty and warmth. Chris Addison was nothing to do with the production, and he's tweeted about it several times. Paddy Considine did too. Even James Corden all the way over in LA! We get nothing but terrific feedback from fans on Twitter and Facebook. And not just in the UK, but in Australia and from other territories really keen to see it. We didn't do a red carpet, we just did a friends and family screening on the eve of its release. I even bought drinks at my own premiere! It's generated warmth but I think – are we allowed to say things like it's a peculiarly British film? It feels different? It's a little bit quirky? It's got an intentional DIY feel to it? It's meant to be like that. I think maybe that's something people have picked up on. Superhero films aren't so much our cultural history, but we do that kind of comedy really well. I hope that what we've done is something that's wearing its learning on its sleeve. We do know there's a bit of "Python" in it, we do know there's a bit of "Blackadder", but so what? There's "Star Wars" in there too, because we love those movies."