In January 1994, DGC reissued "Loser" on CD and cassette, and Geffen began heavily promoting the single. Bong Load, having retained the rights to release Beck's songs on vinyl due to the nature of Beck's contract with DGC, re-pressed the 12" single in larger quantities than before. "Loser" quickly ascended the charts in the US, reaching a peak of number ten on the "Billboard" Hot 100 singles chart and topping the Modern Rock Tracks chart. It was certified gold by the RIAA and sold 600,000 copies domestically. The song also charted in the UK, Australia, New Zealand, and throughout Europe. "Loser"'s worldwide success shot Beck into a position of attention, and the media dubbed him the center of the new so-called "slacker" movement. Beck refuted this characterization of himself, saying, "Slacker my ass. I never had any slack. I was working a $4-an-hour job trying to stay alive. That slacker stuff is for people who have the time to be depressed about everything."