Though Britpop is seen retrospectively as a marketing tool, and more of a cultural moment than a musical style or genre, there are musical conventions and influences the bands grouped under the Britpop term have in common. Britpop bands show elements from the British pop music of the 1960s, glam rock and punk rock of the 1970s, and indie pop of the Eighties in their music, attitude, and clothing. Specific influences vary: Blur drew from the Kinks and early Pink Floyd, Oasis took inspiration from the Beatles, and Elastica had a fondness for arty punk rock, notably Wire. Regardless, Britpop artists project a sense of reverence for British pop sounds of the past. The Kinks' Ray Davies and XTC's Andy Partridge are sometimes advanced as the "godfathers" or "grandfathers" of Britpop.