Labour Party was founded in October 2003, a year before the elections, by a Russian-born businessman and member of the Seimas Viktor Uspaskich and won the elections to the European Parliament earlier in 2004. The populist party campaigned on the promise of increasing living standards and fighting corruption. Many of its promises, such as lowering prices by 10 to 20%, increasing the minimum salary and pensions, tax holidays for newly established companies, all within less than three years, were criticized by economists as unfeasible. Nevertheless, the party garnered strong support in rural areas and small towns.