As of 1927, the small city had a population of 857 with five churches, a public library, a bank, a high school, two local newspapers, several lumber yards, commercial packing houses, and a dehydrating plant. The city, one of Riverside County's largest apple growers, was dubbed "the land of the big red apple" by local residents in its early years. Apple orchards in the area expanded to a $200,000 industry by 1930. Beaumont saw a rise in visitors and residents as the nearby city of Palm Springs grew to become a highly popular resort spot during and after the 1930s; Beaumont followed suit and attempted to capitalize on the increasing tourism by establishing guest ranches. According to an early 1930s/1940s postcard, the Highland Springs Guest Ranch of Beaumont offered its patrons horseback riding, tennis, archery, horseshoes, swimming, shuffle-board, ping pong, baseball, ballroom dancing, massages, basketball, and lodging accommodations.