Experts believe that the production focus has moved from traditional growers to countries where the climates are better and production and labor costs are lower. This has resulted in a paradigm shift in the floral industry. The Netherlands, for instance, has already shifted attention from flower production to flower trading, though it plays an important role still in the development of floricultural genetics. The new centers of production are typically developing countries like Ecuador (The Biggest producer and export of roses worldwide), Colombia (second largest exporter in the world and with a market of more than 40 years old), Ethiopia, Kenya, and India. Other players in this global industry are Mexico, Israel, South Africa, Australia, Thailand and Malaysia. New Zealand, due to its position in the Southern Hemisphere, is a common source for seasonal flowers that are typically unavailable in Europe and the United States.