In June 1986, Smekkleysa SM or Bad Taste SM ltd was formed by a group of friends which included Einar, Björk, Sigtryggur, Einar Melax from Kukl, Bragi Ólafsson and Friðrik Erlingsson from Purrkur Pillnikk, Þór Eldon, Ólafur Engilberts and Sjón from the surrealist group Medúsa and lastly Ásmundur Jónsson from Gramm Records. Out of this group the Sugarcubes were formed, with Einar sharing vocal duties with Björk. While with the Sugarcubes, some critics scorned him for his bizarre spoken-word rants and discordant singing, which often overshadowed Björk's more popular vocalizations. Others, however, defended his contributions as an essential component of the group's free-spirited, chaotic ethos. Einar remained with the Sugarcubes until the band's breakup in 1992.