After the 1997 general election Howard's Labour successor Jack Straw launched a fresh study and privatisation of the organisation was made a manifesto commitment in 2001. To enable privatisation the Horserace Betting and Olympic Lottery Act 2004 was passed with the intention of converting the Tote from a statutory corporation to a limited company so that a sale could take place. The then Chancellor Gordon Brown announced plans for privatisation in the 2006 Budget and the Government invited a racing consortium and Tote staff to formally bid for the Tote by 26 January 2007. This bid was successfully submitted but was rejected by the Department for Culture, Media and Sport as it was backed by private equity. On 5 March 2008, the Government announced that the Tote would be sold on the open market. However, after an extensive audit, the prevailing financial situation forced the Government to opt to retain the status quo until further notice. On 12 October 2009, Gordon Brown, at that point Prime Minister, announced plans for the sale of the Tote along with a number of other publicly owned assets, although no progress was made before the 2010 general election.