As ordered by CEO Steve Jobs, Apple's hardware engineering chief Jon Rubinstein contacted Tony Fadell, a former employee of General Magic and Philips who had a business idea to invent a better MP3 player and build a music sales store to compliment it. Fadell, who had previously developed the Philips Velo and Nino PDA, had started a company called Fuse Systems to build the MP3 player and had been turned down by RealNetworks, Sony and Philips. Rubinstein had already discovered the Toshiba hard disk drive while meeting with an Apple supplier in Japan, and purchased the rights to it for Apple, and had also already worked out how the screen, battery, and other key elements would work.