This loosening of laws lowered the bar for entry into a bar in Salt Lake City. Changing demographics, due in large part to the Olympics, disrupted the number of people looking to drink as more non-Mormons began to settle in Utah. Travelers have also increased due to the Olympics and account for a share of the increase in liquor sales since the Games. According to "The Salt Lake Tribune": sales at Utah's 125 liquor outlets shows a 153 percent increase in liquor sales since 2002, from $156.2 million to $396 million. Even adjusted for inflation, sales have nearly doubled, and per capita spending on alcohol has grown by more than 50 percent.