Founded on 2 May 1670, the Hudson's Bay Company opened its first department store in 1881 in Winnipeg, Manitoba. The chain operated under the company name before being rebranded to The Bay in 1965. It operated exclusively in Western Canada until the acquisitions and conversions of department stores Morgan's, Freimans, Simpsons, Woodward's, coupled with the opening of new locations, positioned its presence nationwide in the second half of the 20th century. After nearly 50 years with The Bay brand, the chain was rebranded to Hudson's Bay with a modernized logo in 2013.