In comparison with the Black Power movement in the United States, the Black Consciousness movement felt little need to reconstruct any sort of golden cultural heritage. African linguistic and cultural traditions were alive and well in the country. Short stories published predominantly in Drum magazine had led to the 1950s being called the "Drum decade", and future Nobel Prize winner Nadine Gordimer was beginning to become active. The fallout from the Sharpeville massacre led to many of those artists entering exile, but the political oppression of the resistance itself led to a new growth of black South African Literature. In the 1970s, Staffrider magazine became the dominant forum for the publication of BC literature, mostly in the form of poetry and short stories. Book clubs, youth associations, and clandestine street-to-street exchange became popular. Various authors explored the Soweto riots in novels, including Miriam Tlali, Mothobi Mutloatse and Mbulelo Mzamane. But the most compelling force in Black Consciousness prose was the short story, now adapted to teach political morals. Mtutuzeli Matshoba famously wrote, ""Do not say to me that I am a man"." An important theme of Black Consciousness literature was the "rediscovery of the ordinary", which can be used to describe the work of Njabulo Ndebele.