Bratz were not the only dolls to be criticized in this report, which highlighted not only toys but also other products and the wider media. In the United Kingdom, a spokesman for Bratz defended the toy line by saying that Bratz are purchased by over-eights and are aimed at the preteen and teen market. The dolls were considered for women at ages 10 to 18, with the focus on the dolls while on looks was not on sexualization and that friendship was also a key focus of Bratz dolls.