After he founded the Rolling Stones as a British blues outfit in 1962, and gave the band its name, Jones' fellow band members Keith Richards and Mick Jagger began to take over the band's musical direction, especially after they became a successful songwriting team. Jones and fellow guitarist Richards also developed a unique style of guitar play that Richards refers to as the "ancient art of weaving" where both players would play rhythm and lead parts together. Richards continued the style with later guitarists, and the sound became a Rolling Stones trademark. Jones, however, did not get along with the band's manager, Andrew Loog Oldham, who pushed the band into a musical direction at odds with Jones' blues background.