The boardwalk area near the station was known as "Rubberneck Row." Businesses existing in August 1911 that can be identified along Rubberneck Row from photographs (see images in this article) include, on the west side of the tracks, an establishment advertising "Baths" (possibly the Crystal Baths, an indoor swimming pool), Milton York Candies, a "Postal Shop," and a soda fountain just across from the station advertising "Milk Shake." A somewhat earlier photograph shows a sign for a livery stable immediately to the west across the tracks from Tinker's Hotel, followed (proceeding southwards) by a barber shop, "Vincent's Souvenirs," and "The Candy Man". A banner stretching above the tracks advertises a restaurant. The photo published by Feagans shows it was produced by H.A. Vincent, Ilwaco and Long Beach, who was probably the owner of Vincent's Souvenirs. Then, in the late 80s, Marsh's Free Museum was made, to show people the wonders of the northwest.