In April 2008, the company re-branded itself from Rogers Television to the simpler Rogers TV (TV Rogers for the French-language stations). As with most re-branding initiatives, it included a new logo (seen to the side), a revamped website, on-air graphics elements and new paint schemes for the network's large fleet of production vehicles. Some media critics speculated that the name change was done to bring the cable channels into line with the rest of Rogers Communications' media properties, notably Omni Television and the Citytv network.On September 1, 2016, Rogers TV was relaunched with a new look, consisting a new logo and a new on-air presentation.