Power dressing discourse was significant in building a new type of working woman appearing in the society at the time. The notion of career woman stepped into contemporary society as women reached high powered job positions, which previously were intended to men. With the help of an empowering self-presentation such as power suits, women were trying to break through the glass ceiling. The development of power dressing was pivotal in bringing to public visibility women in executive or business position. It served as a way to construct their image and to make them recognizable at public society's eyes.