Firefox continued to heavily market itself by releasing a marketing portal dubbed "Spread Firefox" (SFX) on September 12, 2004, It debuted along with the Firefox Preview Release, creating a centralized space for the discussion of various marketing techniques. The release of their manifesto stated that "the Mozilla project is a global community of people who believe that openness, innovation and opportunity are key to the continued health of the Internet." A two-page ad in the edition of December 16 of "The New York Times", placed by Mozilla Foundation in coordination with Spread Firefox, featured the names of the thousands of people worldwide who contributed to the Mozilla Foundation's fundraising campaign to support the launch of the Firefox 1.0 web browser. SFX portal enhanced the "Get Firefox" button program, giving users "referrer points" as an incentive. The site lists the top 250 referrers. From time to time, the SFX team or SFX members launch marketing events organized at the Spread Firefox website. As a part of the Spread Firefox campaign, there was an attempt to break the world download record with the release of Firefox 3. This resulted in an official certified Guinness world record, with over eight million downloads. In February 2011, Mozilla announced that it would be retiring Spread Firefox (SFX). Three months later, in May 2011, Mozilla officially closed Spread Firefox. Mozilla wrote that "there are currently plans to create a new iteration of this website Firefox at a later date."