Virginia had a love of theatre, and when her father wanted to sell his two theatres, Binger stepped in to assist. He found the business fascinating, and after paying the gift tax and selling the Colonial Theatre in Boston, he and Virginia retained the St. James Theatre on Broadway and agreed to expand the operation. Jujamcyn Amusement Corporation, named after their children (JUdith, JAMes, and CYNthia), expanded to five theatres, becoming the third-largest company on Broadway behind the Shubert Organization and the Nederlander Organization. Their theatres are: (1) the St. James Theatre (acquired 1970), (2) Al Hirschfeld Theatre, (3) Eugene O'Neill Theatre (acquired 1982), (4) the Walter Kerr Theatre, and (5) the Virginia (acquired 1981), now the August Wilson Theatre: