Rival KRXX, then known as "93X", was purchased by then-owners Capital Cities-ABC in the Spring of 1994, and the station's call sign was changed to KEGE with a new alternative rock format. It primarily competed with the growing "REV 105," though KQRS' parent company purchased the three REV signals in 1997. The stations went through several incarnations, including heavy metal, Urban Oldies and for the majority of the time, alternative rock, as well as Soft AC/oldies, adult contemporary and sports talk, prior to flipping to its current classic hip hop format on August 14, 2015 as 105 The Vibe.