The trailer mashups are not only a user generated form of digital creativity but a way to create anticipation for future releases, working in tandem with current movie trailers. Movie trailers are designed to give minimal plot detail and to create hype and anticipation. Fan made trailer mashups allow the audience to perform their own cinematic spin on current movie footage. This allows the trailer to focus on a specific actor or portion of the film. It could even change the plot or genre of the film entirely. The user generated trailer mashup allows for the creator disregard advertising and promotion paths.