LaBour was instrumental in the spread of the Paul is Dead urban legend. While a junior at the University of Michigan, having heard the October 12, 1969, WKNR broadcast about the rumor, he and John Gray wrote a satiric parody review of "Abbey Road" called "McCartney Dead; New Evidence Brought to Light", itemising various "clues", many of them of their own invention, of McCartney's death. The article was published in the October 14, 1969, issue of the "Michigan Daily". "Rolling Stone" described LaBour's article as "the most baroque explication" of the supposed death, claiming that the Abbey Road cover depicted a funeral procession from a cemetery, with John as "anthropomorphic God, followed by Ringo the undertaker, followed by Paul the resurrected, barefoot with a cigarette in his right hand (the original was left-handed), followed by George, the grave digger", and adding details that Paul had died in a car crash three years earlier, the top of his head sheared off, and that he was the subject of the "A Day in the Life" car crash on "Sgt. Pepper's Lonely Hearts Club Band". LaBour and Gray were astonished when the story was picked up first by newspapers in Detroit, then Chicago, and by the weekend, both coasts. Beatles scholar Andru J. Reeve, opined that LaBour's story was "the single most significant factor in the breadth of the rumor's spread."