Without the draw of other stores, and rising crime on Cleveland's near east side, it became more difficult for suburban shoppers to justify a trip to the flagship Halle's store. In early 1969, Halle's followed suit from The May Company in 1966, issuing their own personal pink charge card with its new modern block print style logo for its customers leaving the Charge-A-Plate Associates shared metal notched charge card. Higbee's did the same in August, 1969, issuing their own beige charge card with their new logo ending all local department stores using Charge-A-Plate Associates cards.