Longtime professional skateboarder Jeff Grosso, who grew up skateboarding with prominent figures such as Neil Blender and Lance Mountain, joined the company in early 2011 and explained the process in an August 2013 interview: "I'll ask, I'll shoot at the mountaintop, and maybe I'll land at base camp. Once I got the courage to call them up, or whatever, and then they were like, 'Well, we have to vote.', or whatever, 'cause they run it like a gang ... So once I found out that they all, like, voted yes ... it was a proud moment."