Also in 2013, SkyBitz launched a new custom built cellular product that would win two awards from M2M Evolution magazine—the M2M Product of the Year Award for Exceptional Innovation and the M2M Evolution Asset Tracking Award. In 2014 SkyBitz introduced a new purchase option that eliminated initial capital expenses for hardware. Traditionally, technology products and services in the transportation and logistics industry are sold with the initial capital expense and a monthly service fee. The new SkyBitz offering is a subscription-based solution that requires only a monthly fee, representing a shift in purchasing style in the industry. U.S. XPress Enterprises, Interstate Distributor, and Transport America were early adopters of the new SaaS-based business model.