To combat this phenomenon, Gundersen suggests that if policymakers want to reach those most in need, they need to target this group of people who were once on WIC and left, not new recipients. His research shows that families that have never received WIC assistance have monthly family incomes $797 higher than those who have left the program and $1215 higher than those currently on the program. Clearly, the people who were once on WIC and left have greater need than most of those who have never sought WIC aid.