Beginning in late 1976, the RCA Corporation revived the Nipper/His Master's Voice trademark. RCA Records reinstated Nipper to most (Victor, Victrola, Red Seal and Special Products) record labels (in addition to returning to the traditional black label color for popular releases) in countries where RCA held the rights to the Nipper/His Master's Voice trademark. Nipper was once again widely used in RCA newspaper and magazine advertisements as well as store displays and promotional items such as T-shirts, posters, watches, coffee mugs and stuffed toys. The trademark was also painted on RCA delivery and service trucks.