The Beatles were due to perform a lunchtime concert at The Cavern Club on 9 November 1961. According to club owner Sytner, Epstein had visited the club quite a few times previously on Saturday nights, once asking Sytner to book a group for his twenty-first birthday party. Epstein asked Harry to arrange for Epstein and his assistant Taylor to watch the Beatles perform. The club allowed Epstein and Taylor to enter without queuing. They bypassed the line of fans at the door and heard Bob Wooler, the resident disc jockey, announce a welcome message over the club's public address system: "We have someone rather famous in the audience today. Mr Brian Epstein, the owner of NEMS ..." Epstein later talked about the performance: "I was immediately struck by their music, their beat and their sense of humour on stage—and, even afterwards, when I met them, I was struck again by their personal charm. And it was there that, really, it all started".