The imagery associated with Britpop was equally British and working class. A rise in unabashed maleness, exemplified by "Loaded" magazine and lad culture in general, would be very much part of the Britpop era. The Union Jack became a prominent symbol of the movement (as it had a generation earlier with mod bands such as the Who) and its use as a symbol of pride and nationalism contrasted deeply with the controversy that erupted just a few years before when former Smiths singer Morrissey performed draped in it. The emphasis on British reference points made it difficult for the genre to achieve success in the US.