European American men found financial success in the migration West, but the one thing that was missing was the company of a wife. Very few women lived there at this time, so it was hard for these men to settle down and start a family. They attempted to attract women living back East; the men wrote letters to churches and published personal advertisements in magazines and newspapers. In return, the women would write to the men and send them photographs of themselves. Courtship was conducted by letter, until a woman agreed to marry a man she had never met. Many women wanted to escape their present way of living, gain financial security and see what life on the frontier could offer them. Most of these women were single, but some were widows, divorcées or runaways.