Strachan has analysed football matches for the media, including alongside Adrian Chiles on BBC Sport's "Match of the Day 2". He has worked as a regular pundit for ITV's coverage of the FA Cup and the UEFA Champions League. During the 2014 World Cup, he worked as a pundit for ITV. In April 2019, Strachan apologised for remarks he made during "The Debate" on Sky Sports. Following the release of convicted sex offender Adam Johnson from prison, Strachan had appeared to suggest that abusing Johnson for that offence was comparable with racial abuse.