The Wallace campaign had already come to Viguere in 1973 when he was considering running but was $250,000 in debt. The campaign had a million names of possible donors but fewer than 75,000 had become contributors. The New York Magazine reporting on the campaign's move held that "Viguerie probably has the best political solicitation apparatus in the republic today." He told the magazine that "By the time we're finished, we'll have sent out 19-million pieces and grossed $12 million for Governor Wallace."