By 1951, Azucena Productions was established by the Arong Family (owners of Rene and Liberty Theaters). They produced "Princesa Tirana" (Princess Tirana), 1951 with Mat Ranillo and Gloria Sevilla (her first feature title role after she was discovered through a declamation contest at the University of the Visayas) as lead players. Their first feature together made such a box office success in the Visayas and Mindanao that other features immediately followed: "Leonora" (1951), "Pailub Lang" (Be Forebearing; 1951), "Utlanan" (Border; 1952), "Handumanan" (Memoir; 1953), "Inahan" (Mother; 1952), starring Mat Ranillo and Caridad Sanchez; "Antigan" (1952) with Virgie Postigo and Arise Roa; "Carmen 1 and 2" (from the famous radio drama in Cebu; 1953), "Paabuta Lang Ako" (Wait for Me; 1953), "Gloria Kong Anak" (Gloria My Child; 1953), and "Gihigugma Kong Ikaw" (I Love You; 1954). Mat and Gloria then became synonymous to Visayan pictures, and since then were called as the King and Queen of Visayan Movies.