On 22 September 1974, in the Bay of Ieranto (or 'Jeranto') at the western end of the Gulf of Salerno, Maiorca attempted to establish a new world record for freediving, aiming for 90 metres. The event was televised live, for the first time in the history of RAI (the Italian national broadcaster). Just 6 metres into his dive, Maiorca bumped into Enzo Bottesini, an expert scuba instructor, and upon resurfacing he let out a string of strong expletives, many of which were clearly audible to the television audience. His outburst led to a television ban for many years, and led to his retirement from competition for more than a decade.