During the 1970s, the Landmark became known for its performances by country music artists. The resort also played host to celebrities such as Danny Thomas and Frank Sinatra. However, the resort suffered financial problems after its opening and underwent several ownership changes, none of which resulted in success. The Landmark entered bankruptcy in 1985, and ultimately closed on August 8, 1990, unable to compete with new megaresorts. The Las Vegas Convention and Visitors Authority purchased the property in September 1993, and demolished the resort in November 1995, to add a 2,200-space parking lot for its convention center. In 2019, work was underway on a convention center expansion which includes the former site of the Landmark.