Pamuk's international reputation continued to increase when he published "Benim Adım Kırmızı" ("My Name is Red") in 1998. The novel blends mystery, romance, and philosophical puzzles in a setting of 16th century Istanbul. It opens a window into the reign of Ottoman Sultan Murat III in nine snowy winter days of 1591, inviting the reader to experience the tension between East and West from a breathlessly urgent perspective. "My Name Is Red" has been translated into 24 languages and in 2003 won the International Dublin Literary Award, the world's most lucrative literary prize.