The Fruitvale shopping district is located along International Blvd. (formerly East 14th Street until 1995), from Fruitvale Avenue to 38th Avenue, and is one of the major commercial areas of the city. The area is home to many Latino businesses and hosts several annual cultural events, including a Cinco de Mayo parade and a Día De Los Muertos festival, which began in 1996 on International Blvd. The Before the 1970s, the area had the Montgomery Wards West Coast distribution center and retail store located on the downtown Oakland side, roughly opposite East Oakland Hospital, both on East 14th Street. On the San Leandro side, to the south, was the Fruitvale Theater. In between, around 35th Avenue and E 14th St., were the Foodvale Market, a two-story department store, the post office, and a number of other businesses. St. Elizabeth's Catholic Church and Cristo Rey De La Salle East Bay High School are both located one block north of International Blvd.