The Content and Production division was formed in 2006 and invests the company's money into new productions by both the BBC and other independent productions. It also exploits the formats of BBC programmes and alters them to be suitable for an international audience – an example is the exploitation of the "Strictly Come Dancing" brand to become "Dancing with the Stars" – maximising revenues by receiving a production fee from the local broadcaster as well as a sum from selling the initial re-versioning rights. The division works alongside the Sales and Distribution division, which sells the broadcasting rights to completed programmes made by the BBC and other producers – an example being the Red Production Company drama "Mine All Mine" for the ITV network in 2004. It includes the selling of individual clips through the BBC Motion Gallery to other broadcasters. In the financial year 2010/11, this division sold the rights to over 74,000 hours worth of television content.