The launch advertising projected the principles of fairness and value. British talk show host Michael Aspen was chosen from a list of 200 to front the advertisements. The advertisements raised were objected to by Telecom who took issue with the application of the word "fair". Two years later Telecom took Clear to court with its advertising headline: "If you want to get the best deal on tolls from Telecom you'd be a Clear customer." The Telecom number was then printed underneath inviting customers to ask for two months of free toll calls to match the current Clear offer.