In 1863, the Starr Manufacturing Company in Dartmouth, Nova Scotia, began to sell the Mic-Mac hockey sticks nationally and internationally. Hockey became a popular sport in Canada in the 1890s. Throughout the first decade of the 20th century, the Mic-Mac hockey stick was the best-selling hockey stick in Canada. By 1903, apart from farming, the principal occupation of the Miꞌkmaq on reserves throughout Nova Scotia, and particularly on the Shubenacadie, Indian Brook and Millbrook Reserves, was producing the Mic-Mac hockey stick. The department of Indian Affairs for Nova Scotia noted in 1927 that the Miꞌkmaq remained the "experts" at making hockey sticks. The Miꞌkmaq continued to make hockey sticks until the 1930s, when the product was industrialized.