On March 2, 2009, Sunbelt Communications Company filed an application with the FCC to sell KJWY to PMCM TV (whose principals own six Jersey Shore radio stations in Monmouth and Ocean counties as Press Communications, LLC); however, Sunbelt initially planned to retain control of KJWY under a local marketing agreement. The transaction was approved by the FCC on June 10, 2009 after both parties agreed to drop the proposed local marketing agreement. After closing the sale on June 12, 2009, KJWY dropped all NBC programming, as well as the KPVI simulcast. After two months off-the-air, KJWY returned on August 12 as a This TV affiliate. It switched to MeTV in 2012.