According to the Motion Picture Association of America, despite a record total of 47 3D films being released in 2011, the overall domestic box office receipts were down 18% to $1.8 billion from $2.2 billion in 2010. Although revenues as a whole increased during 2012, the bulk has so far come from 2D presentations as exemplified by little over 50% of filmgoers opting to see the likes of "The Avengers" and 32% choosing "Brave" in their 3D versions. Conflicting reasons are respectively offered by studios and exhibitors: whereas the former blame more expensive 3D ticket prices, the latter argue that the quality of films in general is at fault. However, despite the perceived decline of 3D in the U.S. market, studio chiefs are optimistic of better receipts internationally, where there still appears to be a strong appetite for the format.