WBQT-HD2 had programmed an all-Irish music format as "96.9 Irish", due in part to Boston's Irish history and influence. The HD2 subchannel had been on-air since 2006, when it debuted as "Classical 2.0." In late 2006, when Greater Media purchased classical station WCRB, 96.9-2 flipped to an all-Irish format. From early May to July 4, 2017, sister station WRCA simulcasted "96.9 Irish", while the station changed its branding to "Boston's Irish Channel". The station currently airs primarily Bloomberg News programming, with local news cut into the national programming of Bloomberg.