In June 1965, the Charlatans began a six-week residency at the Red Dog Saloon in Virginia City, Nevada, just across the border from Northern California. During this stint at the Red Dog, band members Ferguson and Hunter designed and produced a rock concert poster in advance of the residency to promote the band's performances. This poster, known as "The Seed", is widely regarded by critics as the first psychedelic concert poster. By the end of the decade, psychedelic concert-poster artwork by artists such as Wes Wilson, Rick Griffin, Stanley Mouse, Alton Kelley, and Victor Moscoso had become a mainstay of San Francisco's music scene.