The station's most-recognized personality was long-running morning man Bill "The Captain" Vogel, who hosted the station's morning show from 1983 to 2001 (and had worked at KHQ's predecessor, WVOY-AM, before that). While at KHQ, Vogel was known for his on-air signature catchphrase "Get the heck outta bed!". Vogel left KHQ in 2001 to focus on being a talk radio host on the Michigan Talk Radio Network (MTRN), only to quit due to the network's money troubles. He now owns a successful voice-over business, where he does network spots for CBS and is the announcer for the FOX sketch comedy show "Mad TV". Original line-up in 1980: Tim Moore-mornings; Mike Daniels-middays; Bob Harper-Operations Mgr. and afternoons; Carey Carlson-nights; John Borders-voice tracked 10p-6a; Bob White-morning news; Cindy Smith-afternoon news. Other personalities in the 1980s: Rob Hazelton, Jim Owen, Chet Jessick, Mark Cage, Mike Sommers and Christopher Knight.In KHQ's first Arbitron Ratings sweep, it was number one across the board and never looked back until Moore and partner Ernie Winn sold the station in 1990. KHQ received visitations from stations from WPLJ New York to 91X San Diego during Moore's first 5 years of ownership. That led to Moore's programming consultancy, which became Audience Development Group.