In 2013, the university released the 2013–2018 Strategic Plan named "Crossing The Horizon", shaping the future actions of the university nationally and internationally. As part of the plan, the university committed to differentiate itself as Australia's University of Enterprise and to focus its activities on end-user needs. In 2014 the first building in a major new infrastructure plan to support those goals was opened. Named in recognition of the great Australian artist and UniSA alumnus, the Jeffrey Smart Building houses the UniSA Library and a host of student services. In 2018 two new buildings were opened; the new Great Hall, named Pridham Hall after a generous benefaction from a UniSA alumnus Andrew Pridham, and the University of South Australia Cancer Research Institute which houses the Centre for Cancer Biology (an alliance between UniSA and SA Health), the research-rich School of Pharmacy and Medical Sciences, UniSA's technology-based business incubation hub, the Innovation and Collaboration Centre and a new and unique future-focused public museum, MOD.