In 1905 Lauder's success in leading the Howard & Wyndham pantomime at the Theatre Royal, Glasgow, for which he wrote "I Love a Lassie", made him a national star, and he obtained contracts with Sir Edward Moss and others. Lauder then made a switch from music hall to variety theatre and undertook a tour of America in 1907. The following year, he performed a private show before Edward VII at Sandringham, and in 1911, he again toured the United States where he commanded $1,000 a night.