In early 2002, the company hired Michael Fitzgerald as CEO. Michael Fitzgerald had a stellar career in the trucking industry including one of the original management team at Federal Express. The company subsequently announced the launch of the GLS technology. In November 2002, AIG Highstar Capital and Cordova Ventures led an $18 million Series B investment. Helen Bentley Delich via Helen Bentley & Associates received $34,000 to assist and advise SkyBitz as it commercially launched into the trucking and transportation industry. Landstar System, one of the largest transportation firms in the U.S., adopted the service in January 2003.