Noorda's early vision for Caldera was to create an IPX-based version of Linux which would license the key components, and resell this technology back to Novell to continue the Internet Desktop. In effect, in 1994 Caldera started life as kind of an outsourcing project for Novell, based on a technology demo named Exposé. Caldera started with ten employees and most were from Novell: Bryan Wayne Sparks, founder/president (Novell); Bryce J. Burns, chief operations officer (Novell); Ransom H. Love, VP marketing (Novell); Greg Page, VP engineering (Bell Labs, AT&T); and Craig Bradley, VP Sales (Lotus, Word Perfect).