From its opening through 2020, the naming rights to the arena were held by PepsiCo, under which it was known as Pepsi Center. On October 22, 2020, the naming rights were sold to Broomfield-based Ball Corporation as part of a global multi-year agreement with Kroenke Sports & Entertainment (KSE), which also makes it the exclusive "sustainability partner" of the arena. As part of the agreement, all KSE-owned sports teams and venues will employ recyclable aluminum products provided by Ball to reduce plastic waste, with Ball Arena to transition to serving concessions in aluminum packaging by 2022.