Kemco started the franchise after they bought the rights to produce a Famicom Disk System game based on the film "Who Framed Roger Rabbit" to make the first game's plot loosely based on the film. When Kemco was planning to release it outside Japan, there was already an NES game based on the same film developed by Rare and published by LJN. In order to release it outside Japan, Kemco bought the rights to Warner Bros.' "Looney Tunes" franchise to produce "Looney Tunes"-based video games, while the looks of some other "Looney Tunes" characters featured in the game as enemies have similarities to the Toon Patrol.