The $2 million sponsorship was considerable for a small company engaged in expensive battles with Telecom. And because the race would extend over two years and be closely followed by more than 90% of the New Zealanders, it was a logical choice for support. Support for Crippled Children's Society (CCS) was also given for commercial as well as community reasons. Clear customers were able to contribute to CCS by making calls on the Clear network as part of Friends of CCS fundraising program.e. When a customer joined the fundraising program Clear donated 3% of his or her monthly bill to CCS