Skymark's A330s entered service on the Haneda-Fukuoka route in June 2014, but the additional seat capacity depressed Skymark's load factors on the route. Although Skymark's 737s were booked to more than 80% of capacity up to May 2014, the much larger A330s were only booked at 67% of capacity as of December 2014, while ANA or JAL achieved similar load factors with much higher-capacity aircraft. In an attempt to raise revenue, Skymark raised advance purchase fares on the route by 23% in October, bringing them closer to the level of JAL and ANA and further harming the competitiveness of the service.