In 2014, Ford Motor Company brought the Lincoln brand to China, launching the brand with the mid-size MKZ sedan and MKC small SUV. By the end of 2016, Lincoln intended to establish a network of 60 dealerships in 50 cities, selling the MKZ, Continental, MKC, MKX, and Navigator. 2016 sales increased 180% over the previous year, with Lincoln planning to produce vehicles in China by 2019. To attract Chinese consumers, Lincoln introduced "The Lincoln Way", a car purchase and ownership model which provides highly personalized services to customers.