In 2002, Granada Television and Carlton Television decided to consolidate the separate brandings for the ITV franchises that they controlled, changing the name of the region to ITV Meridian, with the on screen name of ITV1 used before all non-regional programming. The consolidation became further pronounced when Carlton Television and Granada Television merged to form ITV plc in 2004. 2004 also saw the move of ITV Meridian from their previous Northam studio complex to a new studio base in Whiteley, Hampshire.