Virtue/Moir competed at the 2010 World Championships and placed first in the compulsory dance with 44.13 points, improving their previous personal best. They also won the original dance with 70.27 points, a world record under the ISU Judging System. They placed second in the free dance with 110.03 points, 0.46 behind Davis and White. Overall they claimed their first World Championship title scoring 224.43 points, 1.40 ahead of the Americans. They received numerous 10.00 for program components marks in the original dance and in the free dance.