The band's European base camp for much of their touring in 2004 was the Suicide Motel in Utrecht, Netherlands, which Bob Slayer set up with Frank Suicide the guitarist of the Dutch band Wasted. Whilst spending time in the Netherlands they developed their friendship with Grammy-nominated producer Attie Bauw (who had worked with Judas Priest and the Scorpions) that they had met in Amsterdam during the Danko Jones tour. Electric Eel Shock were soon making plans with Attie Bauw for a new album. This would represent a move away from their garage rock roots. The aim was to catch all the energy and character of an Electric Eel Shock performance with a production that would sit alongside the early Black Sabbath albums that had inspired their creation. Assisting Attie in the studio was the band's live engineer, Tim Bray, who had become a fixture on tour with the band.