Kaleida had also been formed, to some degree, to offer an alternative to the Wintel platform for what at that point appeared to be an emerging market in the CD world. Goldhaber had mentioned this on many occasions, describing the upcoming "war" for multimedia. After Netscape's public offering early in 1995, many software developers recognized that the browser itself would pose a challenge to Windows, and that the browser would become a multimedia platform in its own right. The standalone platform to attack Wintel now existed. Kaleida then started an effort to deliver objects over the Internet and deliver Web content.