Urlacher has appeared in several commercials for McDonald's, Domino's Pizza, Comcast, Nike, Campbell's Chunky soup, Old Spice, and Glacéau. He also shared the spotlight with Peyton Manning in a MasterCard commercial at a spa. Nike also aired special commercials about Urlacher's high school career containing clips and commentary of plays he made. However, Urlacher later stated that he feels "uncomfortable" appearing in commercials. He was also the cover athlete and spokesperson for Sega Sports' "NFL 2K3". During media day before Super Bowl XLI Urlacher wore a hat promoting Glacéau vitamin water, a non-NFL approved sponsor, for which he was fined US$100,000.