In 2012, she starred in Oliver Stone's "Savages" alongside Taylor Kitsch, Aaron Johnson, Salma Hayek, and John Travolta. Lively replaced Jennifer Lawrence as Ophelia, after the latter dropped out to do "The Hunger Games". "HitFix" film critic Drew McWeeny said Lively's performance was "smart and sad precisely because she plays O as such a broken, needy little soul". Also that year, she was selected as the face of the new Gucci fragrance, Gucci Premiere. She appeared in a short film ad directed by Nicolas Winding Refn for the fragrance.