Although Gillingham have long been associated with the colours blue and white, the original New Brompton side wore a strip consisting of black and white striped shirts with black shorts. In 1913 the black and white strip was dropped in favour of red shirts with blue sleeves, emblazoned with the borough's coat of arms. The striped shirts returned after World War One, before finally being replaced with the now-familiar combination of plain blue shirts and white shorts in 1931. More recent years have seen several variations on the blue and white colour scheme. In the late 1990s the team wore blue and black striped shirts, recalling the original New Brompton stripes. In the summer of 2003 it was controversially announced that the club's first choice shirts for the following season would be predominantly white, rather than blue. The announcement received such a hostile response from supporters that the white strip was replaced by one featuring blue and black hoops, which had originally been earmarked as the team's third choice kit. In March 2010 the club announced a return to the black and blue stripes for the 2010–11 season. In recognition of the centenary of the renaming of the club, the 2012–13 kit was red with blue sleeves and collar, and the club's crest was replaced by the town's crest. After winning the League Two title in 2012–13, the club gave season ticket holders the chance to vote on what colours the club would play in for the 2013–14 season, with the fans choosing to return to a blue and white kit.