France liberalised the long distance market in 1998, organised LLU trials with France Telecom in January 2000 and established a legal framework for LLU in early 2001, but in practice there was no real possibility for alternative operators to be profitable in the broadband access market until 2003–2004. France Telecom's tariffs and technical conditions then became progressively more attractive, encouraging several alternative operators, including Free Telecom (Iliad Group) and LDCOM, to invest massively in ADSL infrastructure. In 2004, LDCOM was renamed Neuf Telecom ("N9uf Telecom") and launched its first Triple Play service for the consumer market using this technology, which produced very strong growth.