In 2007, the New Jersey Devils announced that the Titans were changing their name to the Trenton Devils. This re-branding alienated fans in the Trenton area, many of whom were part of the Philadelphia Flyers' fan base. The name change and the team's lackluster record led to a significant decline in attendance, positioning Trenton at or near the bottom of the league in attendance. The only exception to this was on February 21, 2009, when the Trenton Devils retired former Titan Kelly Cup champion Scott Bertoli's No. 19 in front of a crowd of 6,013 fans.