Club Atlético Morelia was founded November 21, 1924, as "Oro Morelia" in Morelia, Michoacán. In 1950, Club Deportivo Morelia was among the teams that founded the Segunda División. After the 1956–1957 season, in which they ended up in second place, they were officially promoted into the Primera División to replace Puebla. After an unsuccessful season, in 1968 Atlético Morelia was relegated back to the Segunda División. During mixed 1968–1971 seasons, C.A. Morelia appointed Nicandro Ortiz as chairman. Ortiz acquired the team and strengthened its position in the league.