Kingsley Stewart points out that artists sometimes feel an "imperative to transcend the normal", exemplified by artists like Elephant Man and Bounty Killer doing things to stand out, such as putting on a synthetic cartoonish voice or donning pink highlights while constantly re-asserting hypermasculine attributes. Donna P. Hope argues that this trend is related to the rise of market capitalism as a dominant feature of life in Jamaica, coupled with the role of new media and a liberalized media landscape, where images become of increasing importance in the lives of ordinary Jamaicans who strive for celebrity and superstar status on the stages of dancehall and Jamaican popular culture.