Oklahoma City also served as the pilot market for Video Entertainment Unlimited (VEU), a subscription service launched in October 1980 by Golden West Broadcasters over its then-fledgling independent station KAUT-TV, which transmitted the service during the nighttime hours seven days a week as well as on weekend afternoons. VEU – which was formatted similarly to premium cable networks (such as HBO and Showtime) as well as other over-the-air subscription television services of the time period (such as ONTV and SelecTV), offering a mix of unedited movies, music specials and sporting events – expanded to include affiliates in Dallas-Fort Worth and Atlanta; VEU – which was dropped by KAUT in September 1982, in favor of offering a full-time schedule of syndicated and local entertainment programs available for free to the entire media market – ceased operations on its two other affiliates in September 1984, as cable television service expanded its reach throughout the Dallas-Fort Worth and Atlanta markets.