The band was signed to I.R.S. Records in 1983, shortly after filming the video for "Every Word Means No" as guests on "I.R.S. Records Presents: The Cutting Edge", the label's MTV television program. According to Easter, the cheaply made "econo-video" was based on the band's concept of having dogs running through the set, "which would make it chaos. But they couldn't get dogs, so instead they got these puppies, which changed the vibe considerably – and changed the worldview of our band for all eternity, because these puppies were just so adorable".