Initially planned for withdrawal in the mid-1980s until stabilization of fuel prices mitigated fuel-economy concerns, the Lincoln Town Car progressed through the decade largely unchanged. As its design began to age, the model line began to increase in sales, as transitions of Cadillac to front-wheel drive and further downsizing of its full-size model lines were poorly received by both buyers and automotive industry critics. While the Town Car retained its traditional layout and large size, fuel prices dropped to a contemporary new low at the time, and operating efficiency became less of a concern to buyers than a decade prior. Lincoln introduced a series of advertisements in late 1985 titled ""The Valet"" which depicted parking attendants having trouble distinguishing Cadillacs from lesser Buicks (Electras) and Oldsmobiles (Ninety-Eights), with the question "Is that a Cadillac?" answered by the response "No, it's an Oldsmobile...or Buick." At the end, the owner of a Lincoln would appear with the line "The Lincoln Town Car please." The commercial campaign saw the emergence of the new advertising line for the brand, ""Lincoln. What a Luxury Car Should Be."" which was used into the 1990s.