Wilcox, Woolf, Portal and Rank soon established themselves as a major player in the industry by buying Universal Pictures' English operations; Wilcox was appointed to the board to directors of Universal English and the Universal American parent company. He also had shares in a new company, General Cinema Finance, which was to control the distribution and production of films and acquire cinemas. This company would go on to acquire Gaumont British and the Odeon circuit and form the back bone of the Rank Film empire.