Cooke was a more hands-on owner than Short, and overhauled the team's operations. He personally financed construction of the Forum in 1967 at a cost of $16.5 million. He owned the team until 1979 when he sold it, the NHL's Los Angeles Kings, the Forum, and some real estate to Jerry Buss for $67 million. Cooke was forced to sell the team as he was undergoing a costly divorce. Buss was a local chemical engineer and former University of Southern California professor who had become wealthy in real estate. Philip Anschutz bought a stake in the team in 1998, and until October 2010 Magic Johnson was a minority owner as well. Buss started the trend of allowing sponsors to add their name to team's stadiums when he renamed the Forum the Great Western Forum in 1988. In 2009 major sponsors included Verizon Wireless, Toyota, Anheuser-Busch, American Express, and Carl's Jr., and the team's $113 average ticket price was the highest in the league. Fast food chain Jack in the Box is another major sponsor, the company gives all fans in attendance at home games a coupon for two free tacos if the Lakers hold their opponent under 100 points and win. The company also sponsors the team's halftime shows on KCAL-TV and Fox Sports West. In 2013, Buss died at the age of 80 after being hospitalized for 18 months with cancer. His controlling ownership of the team passed to his six children via a trust, with each child receiving an equal vote. Buss' succession plan had daughter Jeanie Buss assume his title as the Lakers' governor as well as its team representative at NBA Board of Governors meetings.