Originally, the show was supposed to be produced in Mexico alongside Televisa. However, Cris' had no desire to move out of Argentina and, in the end, Telefe agreed to finance the project. To promote it, Morena gave her first interviews since 2010 to La Nación, Clarín and Diario Perfil and made her first TV interview since 2005 at the Susana Gimenez show on the 24th. A press conference was also made before its debut and the show was heavily promoted across the web, on Twitter and Facebook. Morena herself joined Twitter to help promote the show.