On July 16, 2010, the Bleacher Creatures elected to not do the roll call out of respect for the recent passing of both Bob Sheppard (public address announcer) and George Steinbrenner (principal owner). Michael Kay of the YES Network acknowledged this during the top of the first inning during his play-by-play details of the game against the Tampa Bay Rays. The Creatures have done the call in memoriam for former players Phil Rizzuto on August 14, 2007, and Bobby Murcer at the 2008 MLB All Star Game.