In 2006, Goldberg resigned from BBC WM, in order to launch "The Stirrer", a news and campaigning website for Birmingham and the Black Country, declaring himself to be "on a mission". He also formed production company "Kick in the Grass", which produced a documentary about disquiet in the world of football – "Manchester DisUnited". In July 2007, Goldberg was listed at number 41 in the "Birmingham Post"'s annual Power 50 of the people they consider the most powerful and influential in the West Midlands.