Hanegraaff terms the broader development the "New Age sensu lato", or "New Age in the wider sense". Stores that came to be known as "New Age shops" opened up, selling related books, magazines, jewellery, and crystals, and they were typified by the playing of New Age music and the smell of incense.This probably influenced several thousand small metaphysical book- and gift-stores that increasingly defined themselves as "New Age bookstores", while New Age titles came to be increasingly available from mainstream bookstores and then websites like Amazon.com.