Miami ownership had reportedly experienced $15 million in operating losses since Miami joined the league. The Fusion's owner, Ken Horowitz, described several difficulties with operating an MLS soccer franchise in South Florida. Many Miami residents were not originally from the area and didn't identify with and support local sports teams. Additionally, the MLS season is in the summer, which is different from the youth soccer season, making it difficult to draw youth soccer teams to attend Fusion matches. There were also issues with local summertime heat and rain. Finally, Horowitz identified a lack of corporate support for the team.