Every Friday, they invented for their intrigued readers some passing fancies, as: castles with broken roofs, cross-country walks... However the inauguration of restaurants that stirred the public the most, lickerish for exploring the beaten paths. The success was instant, it met the expectations of readers inspired with new values: consumption habits and lifestyles had evaluated gradually. The French were ready for discovering loafing, weekends, leisure. May 68 was getting ready, the trend was for the birth of another consumer society. Post-war hunger and the excesses of the table dishes had been appeased. The taste was refined and the audience already wanted to get closer to what was more natural and true.