A number of the top Poverty Row firms were consolidating: Sono Art joined with another company to create Monogram Pictures early in the decade. In 1935, Monogram, Mascot, and several smaller studios merged to form Republic Pictures. After little more than a year, the heads of Monogram pulled out and revived their company. Into the 1950s, Republic and Monogram released films that tended to be roughly on par with the low end of the majors' output. Less sturdy Poverty Row concerns—with a penchant for grand sobriquets like Conquest, Empire, Imperial, Supreme Pictures and Peerless—continued to churn out dirt-cheap quickies. As the majors increased their B-level production and Republic and Monogram began to dominate Poverty Row, many of these smaller outfits folded by 1937. Joel Finler has analyzed the average length of feature film releases from the various Hollywood studios in 1938, which indicates the degree to which each emphasized the production of B films (United Artists directly produced no features, focusing instead on the distribution of prestigious films made by independent outfits):