As a key facet of the public-private partnership with Sarasota, Angelos developed a unique "sisterhood city" integrated marketing approach to capitalize on the power of the Baltimore Orioles and Major League Baseball to create economic impact through tourism incubation for the city. The approach utilizes the Orioles' multiplatform media assets to market Sarasota to consumers in the Mid-Atlantic region year-round. According to the Sarasota Convention and Visitors Bureau, visits and inquiries from Mid-Atlantic residents have increased by double digits since the partnership began. The partnership was recognized by industry publication "Sports Business Journal" for providing the "marketing muscle" necessary to generate the tourist dollars that are "more important than ever to making the spring training business equation work." In late 2013, the "Tampa Bay Business Journal" heralded the results of the partnership in a cover story, describing the deal as a home run for Sarasota's tourism industry.