In 2013 a class action lawsuit was filed against Facebook alleging the company scanned user messages for web links, translating them to “likes” on the user's Facebook profile. Data lifted from the private messages was then used for targeted advertising, the plaintiffs claimed. ""Facebook's practice of scanning the content of these messages violates the federal Electronic Communications Privacy Act (ECPA also referred to as the Wiretap Act), as well as California's Invasion of Privacy Act (CIPA), and section 17200 of California's Business and Professions Code,"" the plaintiffs said. This shows that once information is online it is no longer completely private. It is an increasing risk because younger people are having easier internet access than ever before, therefore they put themselves in a position where it is all too easy for them to upload information, but they may not have the caution to consider how difficult it can be to take that information down once it is out in the open. This is becoming a bigger issue now that so much of society interacts online which was not the case fifteen years ago. In addition, because of the quickly evolving digital media arena, people's interpretation of privacy is evolving as well, and it is important to consider that when interacting online. New forms of social networking and digital media such as Instagram and Snapchat may call for new guidelines regarding privacy. What makes this difficult is the wide range of opinions surrounding the topic, so it is left mainly up to individual judgement to respect other people's online privacy in some circumstances.