The character has had a rivalry with Nikki Newman (Melody Thomas Scott) for many years; a poll run in 2008 by website Daytime Confidential asking, "Who would win a cat fight, Nikki Newman or Ashley Abbott?", saw 63% of voters say Nikki would win, with 37% saying Ashley would win. Giddens was favorable of Ashley running Jabot Cosmetics in 2008, writing: "Okay this has to stop. My heart simply can't take it. It's like the effects of yo-yo dieting. Everytime I sincerely think I am done with this genre, something like The Young and the Restless heiress Ashley Abbott (Eileen Davidson) announcing that she, not Lil' Billy (Billy Miller), not Cruella de Bardwell (Judith Chapman) or Gary Ewing (Ted Shackelford) and no, not even Smilin' Jack (Peter Bergman) will be running Jabot Cosmetics, happens." In 2009, Jillian Bowe (also of Zap2it) wondered if Ashley was "insane in the membrane" due to her hearing a crying child around the Newman ranch, writing: "Is "The Beauty" starting to crack up? Certainly looks that when some freaky things take place on "The Young and the Restless"."