Vimeo began rolling out a major redesign of its site in 2009 aimed to put the user's focus on the video, which ultimately was completed by January 2012. The new version was aimed to feature the video playback as the central focus of the design, contrasting with the numerous user interface elements that YouTube had within its layout at the time. From 2008 to 2014, Vimeo had blocked the hosting of video game-related videos as they typically were longer than their normal content and took much of the site's resources. Vimeo did allow machinima videos with a narrative structure. The ban was lifted by October 2014.