The classic television-based home shopping industry quickly became a major player in the retail industry. The two most successful shopping channels – HSN and QVC – generate a combined total of over 10 billion dollars in sales every year. And Jewelry Television is the largest gemstone retailer in the world. Nigeria joins the league with the start of MoneyMart TV, Nigeria's first largest multi-retailer teleshopping mall broadcasting 24hours on satellite and terrestrial on AIT network, powered by Innovative Strategy International Limited owned by Will Dokpesi.