The 2011 event was called off, the first time this had happened, because of difficulties in obtaining ticket revenues from the online transaction company. Trowbridge Village Pump Festival Limited, the company that ran the festival, did not find out until late January 2010 that the online transaction provider had sold on that part of their business to another company. The new owner viewed festivals as very risky and applied conditions to the release of the ticket revenue, i.e. the monies would not be released until three months after the festival. It was by that time too late move to another provider, and the company shareholders voted to suspend the event.