In a June 2019 interview with "LA Weekly", vocalist Ian Astbury stated that The Cult were "long overdue" to release new music. He was quoted as saying: "We do have some stuff we've been working on, but it's yet to see the light of day." Six months later, Astbury told "Atlantic City Weekly" that the band was going to start working on new music in 2020: "We've got a few pieces lying around in various stages of completion. The intention is to get together in the New Year and take a look at what we've got and decide how we are going to go about moving forward. It's an essential part of any creative lifeblood." On May 6, 2020, The Cult announced on their Twitter page that they had signed to Black Hill Records.