"Going East" (1971) was the first Billy Paul album released on the Philadelphia International Records label, making full use of the label's regular group of ace musicians MFSB at Sigma Sound Studios. As they had done on the previous LP, Gamble and Huff sought to find the balance between Paul's jazz roots and the funky soul that they hoped would bring mainstream success. Paul nearly reached the charts with the single "Magic Carpet Ride" (cover of the 1968 Steppenwolf hit) and the album climbed to No. 42 on the "Billboard" soul chart and No. 197 on the pop chart.