On 20 January 1982, Osbourne bit the head off a bat that he thought was rubber while performing at the Veterans Memorial Auditorium in Des Moines, Iowa. "Rolling Stone" magazine in 2004 ranked this incident number two on its list of "Rock's Wildest Myths". While the "Rolling Stone" article stated the bat was alive, 17-year-old Mark Neal who threw it onto the stage said it was brought to the show dead. According to Osbourne in the booklet to the 2002 edition of "Diary of a Madman", the bat was not only alive but managed to bite him, resulting in Osbourne being treated for rabies. On 20 January 2019, Osbourne commemorated the 37th anniversary of the bat incident by offering an 'Ozzy Plush Bat' toy "with detachable head" for sale on his personal web-store. The site claimed the first batch of toys sold out within hours.