On the morning of July 15, 1974, Chubbuck confused co-workers by claiming she had to read a newscast to open "Suncoast Digest", something she had never done before. That morning's guest waited across the studio while Chubbuck sat at the news anchor's desk. During the first eight minutes of her program, Chubbuck covered three national news stories and then a shooting from the previous day at a local restaurant, Beef & Bottle, at the Sarasota-Bradenton Airport. The film reel of the restaurant shooting had jammed and would not run, so Chubbuck shrugged it off and said on-camera, "In keeping with Channel 40's policy of bringing you the latest in 'blood and guts' and in living color, you are going to see another first—an attempted suicide." She drew the .38-caliber Smith & Wesson Model 36 revolver and shot herself behind her right ear. Chubbuck fell forward violently and the technical director faded the broadcast rapidly to black.