PrimeCo won many marketing awards for innovative advertising campaigns. The first "tease" campaign had scenes like a pizza delivery man "beaming" onto a beach a few seconds after the order is placed. The viewer is left to wonder what the product or service is. The tag line was "Someday, everything will work this well." Overall, the tease campaign featured looks into the future, where technology could create a utopian existence, in part brought on by the advent of inexpensive and easy to use wireless PCS phone service.