Chevrolet launched a graphics campaign in October 2009 asking Camaro enthusiasts to vote for their favorite design from several accessory graphics packages. The top four designs were produced and brought to the SEMA Show. The Camaro Graphics Concept wore those designs in different days. When the convention ended, another round of voting would be conducted and the winner was considered for future production. Brent Dewar, vice president of Chevrolet, said that "Camaro has thousands of fans on the social media sites and that this is one way for the company to stay connected to its customers."