The company has attracted criticism for aspects of its business model, including inflation of prices, lacking transparency, and in some cases, having sold counterfeit tickets. These controversies have led to legal action in some of the countries where Viagogo operates, and also led the UK Competition and Markets Authority to order changes to Viagogo's operations. In October 2020, Viagogo was ordered by the Australian Federal Court to pay a penalty of $7 million, saying that the fraudster's misrepresentations were "on an industrial scale".