In 1984, WCOJ (which had been co-owned with Coatesville's local cable television system) became part of Lensfest Communications, which operated cable systems throughout the region before itself becoming acquired by Comcast in 1997. At that time, WCOJ was "spun off" and sold to former WPHL station manager Lloyd B. Roach. In 2003, Roach and venture capital firm acquired a group of radio stations in central and Northeast Pennsylvania and Southern New York state to form Route 81 Radio. WCOJ was absorbed into the Route 81 station group.