Hefner employed Kurtzman from April 1956. The slick, full-color "Trump" appeared on newsstands in January 1957. Cartoonists who contributed to "Trump" included "Mad" regulars such as Elder, Wood, Davis, and Jaffee, as well as Russ Heath and newer artists such as Irving Geis, Arnold Roth, and R. O. Blechman. Writers Mel Brooks, Roger Price, Doodles Weaver, and Max Shulman also made contributions. The fifty-cent magazine was a luxurious, more risqué version of "Mad", and sold well. Unfortunately, Hefner began to have financial problems, and canceled "Trump" after its second issue. The magazine had been a success in the market, but had already accrued $100,000 in expenses, about which Hefner quipped, "I gave Harvey Kurtzman an unlimited budget, and he exceeded it."