However, it was not only critics that weren't too fond of the show. Church organization and even the Argentine Camara de Anunciantes (Chamber of Advertisers), a self-regulated group formed by huge ad executives in the country, protested the show. In 2002, Morena was interviewed for the TV show "Horizontal/Vertical" to promote "Rebelde Way". Carlos Polimenni, a journalist and panelist on the program, attacked her, arguing her TV shows were "crap" and "too commercial". Morena, visibly upset, replied: "You're such an idiot. You pretend to be a serious journalist while being a panelist in a gossip show". In 2003, Morena fired back at critics, saying: "Critics are increasingly distant of the general public opinion. They are so out of touch with reality they remind me of politics. And politics aren't exactly doing well at their jobs right now, are they?". She continued: "Some people say my programs are too commercial. What's wrong with that? The ideal recipe in television is to do a show that's well done and successful. It doesn't makes any sense to do a show or a musical or an art exhibition for a minimal audience. What I want to do is to get to biggest number of people I can in the best way possible".