Since mid-2000s, during the decline of the video-film era, the Nigerian cinema has undergone some restructuring to promote quality in output and professionalism in the industry, with "The Figurine" (2009) widely regarded as marking the major turn around of contemporary Nigerian cinema. There has since been a resurgence in cinema establishments, and a steady return of the cinema culture in Nigeria. As of 2013, Nigerian cinema is rated as the third most valuable film industry in the world based on its worth and revenues generated.