"Roxanne" was filmed in the summer of 1986 in the town of Nelson, British Columbia. Steve Martin chose to use the local fire hall on Ward Street as a primary set. Although the movie has references to the town's name being "Nelson", it is portrayed as being in the USA. The mailboxes which figure in the plot are USPS blue, not Canada Post red. In the bar scenes, neon signs for Miller beer show the advertising slogan of the time: "Made the American Way", which was not used in Canada.