Berman has appeared on "60 Minutes", "The Colbert Report", and CNN in support of his organizations. "60 Minutes" has called him "the booze and food industries' weapon of mass destruction," labor union activist Richard Bensinger gave him the nickname "Dr. Evil," and Michael Kranish of the "Boston Globe" dubbed him a "pioneer" in the "realm of opinion molding." In September 2013, the "Huffington Post" included Berman on its list of "America's Ruling Class Hall of Shame", described as a "sleazy corporate front man."