In addition to professional skateboarders Arto Saari, Levi Brown, and Tom Karangelov, Ladd is a team member of the inaugural "NB#" ("New Balance Numeric") skateboard team that is owned by the New Balance shoe company. With American origins in the capital city of Boston, Massachusetts, New Balance was considered an appropriate fit for Ladd, as he is a native of the state. Ladd stated following the announcement of the brand's team: "I believe in New Balance being a no bullshit shoe brand from Boston that successful and makes great shoes. I think it has a lot to add."