In early 2015, Warburtons announced the use of Sylvester Stallone in its new marketing campaign, with Stallone re-enacting many major parts he has played over the years in the advert. Another advert involves The Muppets singing about the new brand of giant crumpets, in a style almost identical to the opening theme of "The Muppet Show", whilst the advert with Peter Kay has him acting out with typical Kay humour, playing on the Bolton connection. The newest ad campaign features Robert De Niro and bagels.