The BBC began running longer trailers for the programme on Saturday 16 September 2006, with the first being shown following the final episode of "How Do You Solve A Problem Like Maria?" on BBC One. This was one of three specially shot trailers, directed by Matt Losasso, each introducing one of the main characters, Robin, Marian and the Sheriff of Nottingham who are seen speaking to camera. The extended Robin version, featuring Armstrong escaping from a cell, was shown in cinemas. Billboard advertisements were also taken out by the BBC and the"Radio Times" devoted the cover of its 7–13 October 2006 edition, published on 3 October, to the series, with a photo of Armstrong and Armitage in character.