In , the Royal Automobile Club and the FIA relaxed the rules regarding commercial sponsorship of Formula One cars, and in , the Yardley of London cosmetics company became McLaren's first title sponsor. As a result, the livery was changed to a predominantly white one to reflect the sponsor's colours. This changed in , when Philip Morris joined as title sponsor through their Marlboro cigarette brand, whilst one car continued to run—ostensibly by a separate team—with Yardley livery for the year. Marlboro's red-and-white branding lasted until , during which time the team went by various names incorporating the word "Marlboro", making it the then longest-running Formula One sponsorship (and still the longest title sponsorship, which has since been surpassed by Hugo Boss' sponsorship of the team, which ran from to ).