The area has long been acknowledged as the most socially deprived part of the city of Winnipeg. Parts of the area, especially east of McPhillips Street and south of Mountain Avenue are marked by high drug use and its associated crime and gang violence. Since the 1980s, attempts to revitalize parts of the North End have been made with many grassroot organizations sprouting up along with many not-for-profit organizations. Together with neighbourhood grants and the grants through Manitoba Hydro, the area has seen a major improvement in its housing. Manitoba Hydro's grant alone accounted for a large number of homes to be totally insulated and have their furnaces upgraded.