In 1863, after a fire destroyed much of the Jewish quarter, the community turned to the Jewish world's leading philanthropist, England's Sir Moses Montefiore, for assistance in reconstruction. This appeal to the West marked the beginning of the Sephardic community's reorientation toward European culture and the gradual introduction of secular education and values into the population. These changes took place at the same time as new transportation links to Salonika expanded trade and brought economic prosperity to the Monastir Jewish community.