In 1904, promoter Fred Binney began a public relations campaign for Hatfield. A number of Los Angeles ranchers saw his ads in newspapers and promised Hatfield $50 to produce rain. In February, Hatfield and his brother Paul built an evaporating tower at La Crescenta where Hatfield released his mixture into the air. Hatfield's attempt was apparently successful, so the ranchers paid him $100. Contemporary weather bureau reports described the rain as a small part of a storm that was already coming but Hatfield's supporters disregarded this.