In 1996 Sir Terence Conran commissioned Vettriano to create a series of paintings for his new Bluebird Gastrodome in London. The seven paintings, inspired by the life of Sir Malcolm Campbell, hung there for ten years. Heartbreak Publishing, Vettriano's own publishing company, produced a boxed set featuring signed, limited-edition prints of all seven paintings to mark the 75th anniversary of Sir Malcolm Campbell's final World Land Speed Record. The Bluebird paintings were auctioned by Sotheby's at the Gleneagles Hotel in Perthshire on 30 August 2007, and made more than £1m in all: the most expensive was "Bluebird at Bonneville", bought for £468,000.