Taylor began his association with Iowa State in 1970, covering Cyclone events for KRNT radio when he was KRNT (now KCCI)-TV's sports director. Taylor was chosen Iowa Sportscaster of the Year four times during his career as the director of Des Moines' top-rated news telecast from 1969-90. In 1984, Iowa State signed a contract for exclusive broadcast rights for all sporting events with Clear Channel Communications. Taylor was picked alongside color man and partner Eric Heft, forming the broadcast tandem that spanned 24 years in basketball and 19 years in football.