In many ways, the AE-1 represented the confluence of two streams of Canon camera development. The first generation electronically controlled 35 mm SLR Canon EF (1973) merged with the final generation rangefinder Canonet G-III QL17 (1972). After decades of chasing Nikon for Japanese optical supremacy, Canon finally hit upon a formula for success: high technology for ease of use, cheaper internal parts and electronics for lower price, and heavy advertising to get the message out. Despite outcries from traditionalist photographers who complained about an “excess” of automation ruining the art of photography, automation proved to be the only way to entice the amateur photographer.