The collapse of the USFL had a particularly positive effect on the NFL's Buffalo Bills. The Bills, as a small-market NFL franchise, were particularly hard-hit by the USFL; as its players from the moderately successful early 1980s era aged, the team was unable to find quality replacements for them on the free agent market, as the USFL was drawing away much of pro football's top talent (including Bills running back Joe Cribbs and the team's planned franchise quarterback of the future, Jim Kelly). With subpar talent, the Bills went 4–28 over the course of 1984 and 1985, and average attendance at Rich Stadium plummeted to under 30,000 fans per game, putting the team's long-term viability in jeopardy. When the USFL collapsed, the Bills signed a large number of former USFL players: Kelly, Kent Hull, Ray Bentley, special teams coach Bruce DeHaven, general manager Bill Polian and coach Marv Levy, which, combined with the high draft picks compiled during the USFL years, would allow the Bills to rise to perennial Super Bowl contenders by the early 1990s. In 2014, after founding owner Ralph Wilson died, Trump tried to purchase the Bills, but was largely rebuffed in favor of Terry Pegula due in part to his past ties to the USFL (as well as Trump's low bid compared to Pegula's); Trump's failure to purchase the Bills was suggested as a factor in his ultimately successful decision to run for President of the United States the next year.