Since music was such a huge part of the show and Morena is a huge admirer of Broadway musicals, it was decided "Chiquititas" would be transformed into a live musical in 1996. The musical broke attendance records in its first year and became a yearly event. Every Winter, a huge production with the entire cast was staged at Teatro Gran Rex in Avenidas Corrientes in Buenos Aires. Shows were staged daily during the month of July, when most kids are out of school due to Winter Vacations and on weekends in June, August and September. A new musical was made each year, from 1996 to 2001, and every year the live event, produced by Cris, would wow audiences with big effects never before seen on Argentina and with budgets well over 1 million dollars. During the month of July, two shows were presented daily and they sold out so fast in 1998 a third daily concert, at mid-day, had to be added to satisfy the demand. In fact, the '98 season of concerts broke Teatro Gran Rex attendance record and, to this day, the record still belongs to that production. That year, the musical sold 280.000 tickets during 94 presentations. While the storylines for the live version of "Chiquititas" were extremely simple and almost non-existent, the show was hugely impressive with its Broadway-like sets, wardrobes, high budgets and special effects. Most concerts were sold out and it was the top grossing live event in Argentina every year, from 96 to 2001.