CBS management, highly embarrassed at KCBS-TV's subpar performance, responded by bringing in Bill Applegate as general manager. Applegate had previously served as general manager at Chicago sister station WBBM-TV, and was employed at that station as a reporter in the early 1970s. While Applegate had been criticized for making WBBM-TV's newscasts flashier than they had been previously, he set about toning down the format of KCBS-TV's newscasts. One of his strategies involved bringing in popular anchors and reporters from other Los Angeles area stations including Jerry Dunphy, who returned to channel 2 two decades after his earlier firing from the station (Dunphy went on to anchor at KABC-TV and KCAL-TV, both of whom achieved high ratings for their newscasts during each of Dunphy's stints). Also joining Dunphy were colleagues Ann Martin, Dr. George Fischbeck, Paul Dandridge and Mark Coogan from KABC-TV, and Larry Carroll (who worked with Dunphy at KABC and KCAL); two KNBC personalities, Linda Alvarez and consumer reporter David Horowitz also joined the team.