The magazine's pictorials offered more sexually explicit content than was commonly seen in most openly sold men's magazines of the era; it was the first to show female pubic hair, followed by full-frontal nudity and then the exposed vulva and anus. "Penthouse" has also, over the years, featured a number of authorized and unauthorized photos of celebrities such as Madonna and Vanessa Williams. In both cases, the photos were taken earlier in their careers and sold to "Penthouse" only after Madonna and Williams became famous. In the late 1990s, the magazine began to show more "fetish" content such as urination, bondage and "facials".