By 2000, the third generation of Crotty’s had grown Van Dyne Crotty to some 20 locations. Under the leadership of Dan, Kevin and Bob, Van Dyne Crotty became known as a leader in innovation and technology in the apparel rental industry. Their 12 processing locations (many of which were built from the ground up) served as examples of quality, lasting engineering. The company eventually grew to around 1,300 employees and was organized into three key product families: Apparel Solutions, Facility Solutions and First Aid & Safety Services. Under the leadership of the third generation Crotty’s, the company grew from $30 million in annual sales to $130 million. During the 2000s, a new generation of the Crotty family was being raised in the family business, as Colin Crotty (son of Kevin) joined as a General Manager.