Gross regional product (GRP) of the broader City of Frankston area was A$4.7 billion in 2014. A$251.9 million of GRP was also generated directly from tourism in the Frankston area in 2010, and is a contributor to the A$2.2 billion tourism industry of the greater Mornington Peninsula region. Frankston became a popular seaside destination of Melbourne in the 1880s. And, since the early-2000s, tourism is being reestablished as a key industry in the area. Frankston City Council prepared its first tourism strategy for the area in 2003, which continues to have a focus on its beach and waterfront, cultural and natural heritage, major events and festivals, performing and visual arts, as well as restaurants and shopping—with the majority of which being located within the suburb of Frankston.