In 1993, Farris ran unsuccessfully for lieutenant governor of Virginia and was defeated by Democrat Don Beyer, 54–46 percent. However, fellow Republicans George Allen and James Gilmore were elected on the same ballot as Governor and Attorney General, respectively. Farris' close connection to conservative leaders like Jerry Falwell of the former Moral Majority, Pat Robertson of the Christian Coalition and Phyllis Schlafly of the Eagle Forum stirred deep-seated feelings about religion and politics. These concerns, inflamed by negative ads by Beyer to portray him even more radically, likely caused alienation of enough moderate voters to cause his defeat.