In 1984, Starr created New Kids on the Block, a band consisting of five male teenagers, brothers Jonathan and Jordan Knight, Joey McIntyre, Donnie Wahlberg, and Danny Wood. Starr intended New Kids on the Block to be a white version of New Edition; he stated "I honestly believe that if they'd been white, Edition would have been 20 times as big." By 1989, New Kids On The Block was the fastest-rising act in the United States. Starr handled the group’s lucrative marketing of posters, T-shirts, and other spin-offs.