Being started as a Microsoft Research project, the beta release of Wallop social networking site was moderately covered among tech savvies, with several articles written about it in technology related news websites. Several of such articles and some blogs speculated that Wallop would be Microsoft's answer to then growing demand in the social networking arena. Some entities, such as the internet-based community behind stonerocket.net who created the now defunct wallopmodding.com, even made sites dedicated to making Wallop mods with the aim of making business out of Wallop users. Nonetheless, time has proved these speculations false as Microsoft unveiled Windows Live services and with Wallop eventually leaving its goal as a main player in the social networking scene.