On September 18, 2006, Yoshinoya brought back their beef bowl for one day as "the beef bowl revival festival" (牛丼復活祭, "gyūdon fukkatsusai"). This "revival", however, meant that its beef bowls would be available only the first five days of the month in October and November. On December 1, 2006, they began serving beef bowls daily, albeit at limited hours. These hours were extended once during special campaigns in February and December 2007. By March 17, 2008, Yoshinoya announced that they would resume 24-hour sales of the beef bowl, rolling out through their then 1040 stores nationwide through March 20, 2008. An announcement of banned cattle products in a Californian beef import on April 21, 2008, did not halt the company's plans, as they felt they had enough stock from other sources to avoid a recall.