Willy Wonka (portrayed by Johnny Depp as an adult and by Blair Dunlop in his youth) is once again the owner of a famous chocolate factory. Due to problems concerning industrial espionage, he has fired all his employees, among them Charlie's Grandpa Joe, and barred all public access to his factory for years. Wonka announces a contest in which five Golden tickets have been hidden under the wrappers of Wonka Bars throughout the world. The finders will each receive a tour of the factory and a lifetime supply of chocolate; in addition, one winner will receive a special prize at the end of the tour. Charlie is the last to find a ticket.