Paul LaPolice was introduced as the 28th head coach in Blue Bombers history on February 5, 2010. The new coach emphasized the idea of "team" and playing for the uniform. He also made it a point to talk about fixing problems rather than making excuses. The new paradigm was tested in the 2010 season in which the team finished 4–14 and missed the playoffs for the second straight year. Nine of those games were lost by four points or fewer, while 10 were lost by a touchdown or less.