Arch Oboler once again had the vision for the system that no one else would touch, and put it to use on his film entitled "The Bubble", which starred Michael Cole, Deborah Walley, and Johnny Desmond. As with "Bwana Devil", the critics panned "The Bubble", but audiences flocked to see it, and it became financially sound enough to promote the use of the system to other studios, particularly independents, who did not have the money for expensive dual-strip prints of their productions.