Under cost-cutting plans announced by ITV in September 2007 and agreed to by the UK's broadcasting regulator Ofcom in October 2008, the region's three sub-regions would be replaced with one programme. This new programme would be split between the South East and a combined South/Thames Valley region for the first half of the programme, and joined as one for the remainder of the programme. One of the opt out segments would be pre-recorded depending on the regions news. The new programme began on 9 February 2009, presented by Sangeeta Bhabra and Fred Dinenage. Pan-regional bulletins including morning ones during "Daybreak", which are branded "Daybreak Meridian News", are also used in the region. The sub-regions retain their own local advertisements.