Dietrich was an icon to fashion designers and screen stars. Edith Head remarked that Dietrich knew more about fashion than any other actress. Marlene Dietrich favoured Dior. In an interview with "The Observer" in 1960, she said, "I dress for the image. Not for myself, not for the public, not for fashion, not for men. If I dressed for myself I wouldn't bother at all. Clothes bore me. I'd wear jeans. I adore jeans. I get them in a public store – men's, of course; I can't wear women's trousers. But I dress for the profession." In 2017, Swarovski commissioned a $60,000 Art Deco-styled dress in the style of her famous "nude dress", from Berlin-based fashion tech company ElektroCouture to honor Dietrich 25 years after her death. It contains 2,000 crystals in addition to 150 LED lights. ElektroCouture owner Lisa Lang said that the dress was inspired by electrical diagrams and correspondence that took place between the actress and fashion designer Jean Louis in 1958: "She wanted a dress that glows, she wanted to be able to control it herself from the stage and she knew she could have died of an electric stroke had it ever been realized." The dress created by Lang's company was featured in French-German broadcaster Arte's documentary ("The Last Dress of Marlene Dietrich").