In England, cultivation "persisted" only in the light, well-drained, and chalk-based soils of the north Essex countryside. The Essex town of Saffron Walden got its name as a saffron growing and trading centre; its name was originally Cheppinge Walden, and the culinary name change was effected to punctuate the importance of the crop to the townsfolk; the town's arms still feature blooms from the eponymous crocus. Yet as England emerged from the Middle Ages, rising puritanical sentiments and new conquests abroad endangered English saffron's use and cultivation. Puritanical partisans favoured increasingly austere, unadorned, and unspiced foods. Saffron was also a labor-intensive crop, which became an increasing disadvantage as wages and time opportunity costs rose. And finally, an influx of more exotic spices from the far East due to the resurgent spice trade meant that the English, as well as other Europeans, had many more—and cheaper—seasonings to dally over.