In February 2007, Hell is for Heroes began their UK, Ireland and European tour. "You've Got Hopes" was placed on the band's Myspace page. In April the band released the track listing of their new album on their official site. In June the band's third, eponymous album was released on Golf Records. Reviews and interviews in "Kerrang!" brought the album to a wider audience and the band embarked upon a sponsored tour throughout June, playing the Barfly venues in the UK.