In her time with "The Lady", Gibbons established a reputation as a caustic book reviewer, and was particularly critical of the then fashionable "loam and lovechild" rural novels. Novelists such as Mary Webb and Sheila Kaye-Smith had achieved considerable popularity through their depictions of country life; Webb was a favourite of the British Prime Minister Stanley Baldwin. Gibbons had first become familiar with the genre when she provided summaries of Webb's "The Golden Arrow" for the "Evening Standard's" 1928 serialisation. She found the writing overblown and the plotting ridiculous, and decided that her own first novel would be a comic parody of the genre. By February 1932 she had completed the manuscript and delivered it to her publishers, Longmans.