While WRKS had a long-standing repertoire among listeners in the African-American community alongside WBLS, it suffered an advertising revenue setback in later years. This was due in part to Arbitron switching to the portable people meter system to monitor ratings around 2010, which caused controversy among urban radio advertisers in major markets. In addition, an increasing debt load at Emmis's corporate level which forced the company to sell 80 percent of WRXP to Merlin Media in 2011 was also a major factor.