The two men swapped victories in the primaries, with Hart getting exposure as a candidate with "new ideas" and Mondale rallying the party establishment to his side. The two men fought to a draw in the Super Tuesday, with Hart winning states in the West, Florida and New England. Mondale fought back and began ridiculing Hart's campaign platform. The most famous television moment of the campaign was during a debate when he mocked Hart's "new ideas" by quoting a line from a popular Wendy's television commercial at the time: "Where's the beef?" Hart's campaign could not effectively counter this remark, and when he ran negative TV commercials against Mondale in the Illinois primary, his appeal as a new kind of Democrat never entirely recovered. Hart lost the New York and Pennsylvania primaries, but won those of Ohio and Indiana.