The Iya drinking etiquette is usually practiced at shrine festivals, home parties, and banquets. In this drinking style, a person has his own small cup from which he must first consume a cupful in order to 'break it in'. Then he passes his cup to his neighbor and pours him a cupful (usually sake, but any alcohol or even non-alcohol is allowable). The receiving person must immediately drink this, so that he can return the cup. The cup is then filled for the original owner, and he must drink this cup quickly because he will then be given the cup owned by the person he just gave his to. This sharing and serving of cups will go on back and forth between two people for as long as their conversation continues, and then they both move on to other people in the room. It is proper to share at least one cupful with every person present at the occasion, which could take a rather long time and result in heavy intoxication at large gatherings.