Citing increased competition and wanting to quit during a profitable time, the Heddon family sold their business to the Murchinson family in 1955. Since then the company has been sold multiple times, finally ending up as part of EBSCO Industries. Many of the company's original lures are still made by EBSCO under their original names, though the list below shows the "original" run of the named lures in the company's catalog. Many of these lures have been resurrected by later owners, and are still made, such as the "Lucky 13", the "Zara Spook", the "Meadow Mouse" and the "River Runt" all of which remain popular with fisherman more than a century after their introduction. As proof of their popularity, many Heddon lures were copied by other firms with some subtle changes to avoid legal conflict.