Cheryl Hughes founded Hughes models, the UK's first plus-size agency in 1985. Allison Bramwell Bewley, a former straight size and plus-size model founded Excel Models in 1995. The agency has represented notable models including Pollyanna McIntosh and Sara Morrison. Sarah Watkinson founded 12 + models in 2000. Former plus-size model Anna Shillinglaw founded the plus size division of Milk Management in 2011. These agents have been credited with improving visibility of plus-size models in Europe and developing some of the top plus-size models for international markets. In recent years, the most prestigious fashion agencies in the UK have launched plus size divisions. In 2011, Excel Models merged with Models 1, one of Europe's most prestigious fashion agencies. Storm Models started a plus size division, Curve in 2012.