Speed had strong finishes in 1989 with a Bull's Eye Barbecue Sauce sponsorship Speed said was "worth peanuts." At Rockingham Lake took eighth and a few weeks later he finished tenth Darlington. Speed finished fifth in the inaugural event at Sears Point (now Sonoma) Raceway and a seventh a few races later at Michigan. However, in the July race at Pocono, Speed was injured in a two-car wreck that also injured driver Greg Sacks. Although Sacks' car overturned, Speed was injured more severely, and missed several races. This crash was featured in a 1990 video titled "Champions of the Checkered Flag". While Lake recovered from his injuries, he had several drivers drive in his place including Joe Ruttman at Talladega, Michigan and Bristol; Eddie Bierschwale at Watkins Glen; and Rodney Combs at Darlington. Lake returned to action in the Miller High Life 400 at Richmond to finish 14th. At the final race of the '89 season at Atlanta, Lake was able to conclude a personally disappointing year with a 10th-place run.