Themed schedules are a common practice around major holidays—such as Valentine's Day, Halloween, and Christmas—where channels may air specials, films, and episodes of their existing programs that relate to the holiday. The practice can help to attract viewers interested in programming that reflects the season. In conjunction with festive programs when relevant, a channel may also target viewers on vacation for holiday long weekends or common school breaks, by scheduling marathons of signature programs and feature film franchises the channel holds rights to, or other themed programming events.