Despite this evident industry, Gibbons was dismissed from the "Standard" in August 1930. This was ostensibly an economy measure although Gibbons, in later life, suspected other reasons, particularly the increasing distraction from work that arose from her relationship with Walter Beck. The engagement had ended painfully in 1928, primarily because Gibbons was looking for a fully committed relationship whereas he wanted something more open. Her biographer and nephew, Reggie Oliver, believes Gibbons never entirely got over Beck, even after 1929 when she met Allan Webb, her future husband. She was not unemployed for long; she quickly accepted a job offer as an editorial assistant at the women's magazine, "The Lady". Here, according to "The Observer" writer Rachel Cooke, "she applied her versatility as a writer to every subject under the sun bar cookery, which was the province of a certain Mrs Peel." At the same time she began work on the novel that would become "Cold Comfort Farm"; her colleague and friend Elizabeth Coxhead recorded that Gibbons "neglected her duties disgracefully" to work on this project.