Deep Purple's troubled North American record label, Tetragrammaton, delayed production of the "Deep Purple" album until after the band's 1969 American tour ended. This, as well as lackluster promotion by the nearly broke label, caused the album to sell poorly, finishing well out of the "Billboard" Top 100. Soon after the third album's eventual release, Tetragrammaton went out of business, leaving the band with no money and an uncertain future. (Tetragrammaton's assets were assumed by Warner Bros. Records, who would release Deep Purple's records in the US throughout the 1970s.)