On November 2, 1993, the Warner Bros. Television division of Time Warner and the Tribune Company announced the formation of The WB Television Network; through its part-ownership of the network, Tribune announced that the company's seven independent stations would become charter affiliates of the new network. Among those stations was WGNX, which was slated to join The WB upon that network's launch in January 1995. Concurring with The WB's planned launch, Chris-Craft Industries and its programming partner in the venture, Paramount/Viacom (which acquired partial ownership of the network in 1996), had announced plans to launch the United Paramount Network (UPN). That network's choice for its Atlanta affiliate was less clear as WTBS was automatically not an option as UPN's programming would have encountered scheduling conflicts with its sports programming as well as because of its national superstation status, while WATL was already aligned with the Fox network (and owned by its broadcasting subsidiary, Fox Television Stations, at the time) and independent station WVEU (channel 69, now CW owned-and-operated station WUPA) had the weakest signal and viewership among Atlanta's full-power television stations.