Ron Goldstein, president of Private Music, agreed with such a standpoint, and explained that "Windham Hill was the hub of this whole thing. Because of that association, New-age has come to be perceived as this West Coast thing". However, the label managing director Sam Sutherland, argued that even founders of Windham Hill, William Ackerman and Anne Robinson, "shied away from using any idiomatic or generic term at all. It's always seemed a little synthetic", and as a company they stopped making any kind of deliberate protests to the use of the term simply because it was inappropriate. Both Goldstein and Sutherland concluded that the tag has helped move merchandise, and that new-age music will be absorbed into the general body of pop music within a few years from 1987.