In the early 1990s the California Department of Transportation refused to allow the name of the "Okie Girl" restaurant to appear on a roadside sign on Interstate 5, arguing that the restaurant's name insulted Oklahomans; only after protracted controversy and a letter from the Governor of Oklahoma did the agency relent. Since then, the children and grandchildren of Okies in California changed the meaning of Okie to a self-title of pride in obtaining success, as well to challenge what they felt was snobbery or "the last group to make fun of" in the state's urban area cultures.