Following Laker's departure from BUA, Max Stuart-Shaw was appointed as BUA's new MD. Stuart-Shaw was a former senior manager at Central African Airways. His brief was to oversee the successful implementation of the board's original policy decision taken in the early 1960s to transform BUA into a scheduled airline. Although Laker had largely succeeded in welding the various constituent airlines that made up BUA into a single, integrated enterprise towards the end of his tenure while ensuring the business remained profitable, it lacked the quality of a frontline scheduled carrier. Despite the growth in scheduled activities during that period, the airline was still perceived as mainly a charter and freight operator. When Stuart-Shaw took over from Laker, he strengthened BUA's management organisation by developing the personnel department, expanding the planning unit, as well as reorganising operations and engineering. He also improved the quality of the airline's marketing. As a result, BUA witnessed a major improvement in the quality of its promotional material and in the number of flights departing on time, making its punctuality record one of the UK airline industry's best.