Rupert Murdoch announced in early February 2007 that Baron Cohen had signed on to do another Borat film with Fox. However, this was contradicted by an interview in which Baron Cohen himself stated that Borat was to be discontinued, as he was now too well known to avoid detection as he did in the film and on "Da Ali G Show". A spokesman for Fox later stated that it was too early to begin planning such a film, although they were open to the idea.