Mantooth's and Tighe's likeness were used for games, puzzles, lunch boxes, action figures, and comic books connected to the series. The comic books for Emergency focused on the primary actors from Rampart Hospital, along with Johnny and Roy. The four comic books, and four magazines, were issued by Charlton Comics in 1976. Some of the issues were drawn by John Byrne and Neal Adams. "Emergency! +4" and "Emergency!" both had coloring books that were created to promote the series to young viewers using the likenesses of the five principal characters. Viewmaster released a series of reels that had film stills of the show arranged in a story or photo montage.