Abercrombie and Matthew’s priorities included an improved rail service to Gourock and Wemyss Bay to handle the hordes they envisaged taking holidays on the Costa Clyde, as it was later (and ironically) dubbed. They wanted to preserve farmland at all costs so that the nation’s food supplies would never again be threatened, but they enthusiastically recommended dotting the region with little wooden huts, their so-called "holiday shacks" where dutiful citizens would spend rural holidays and long weekends. The Balloch end of Loch Lomond would be a National Recreation Centre, with sail boats, canoes and hotel complexes as ugly as any in today's package holiday destinations. There was also to be a holiday town of dachas at Roseneath.