In 1999, Winans started her own recording company, PureSprings Gospel. Her first album on the label was "Alabaster Box" in 1999. Some production of the disc was done by Gospel singer and musician Fred Hammond. It included a guest appearance by Take 6. In 2000 Winans released a concert VHS titled "Live at the Lambs Theater in New York". The concert contained songs from her previous albums. Winans released her next album, the self-titled "CeCe Winans", in 2001. The single "Anybody Wanna Pray" included a guest appearance by GRITS. The second single, "Say A Prayer" crossed over into the CCM market.