The main industry is fishing. Farming (especially dairying) has become more important economically as the fishing industry has been less productive due to competition and climate change. Support services such as transport, irrigation, engineering and various farm related contractors now play an important part in the local economy. The fish factory based on its main wharf has been converted to a butchery. The harbour is still quite busy, because, along with Bluff, it is a safe harbour for access to New Zealand's south / west seas. It is also popular for water skiing, rowing, fishing and catching the occasional flounder.