The local pavilion hosts a twice-a-week Farmers Market on Wednesdays and Saturdays, as well local concerts. Monthly summer festivals like Shelby Alive and Seventh Inning Stretch, hosted by the American Legion World Series, brings regional music acts to perform in the city. With a low cost of living and a vibrant small town environment, Uptown Shelby has experienced a 10% growth in street level occupancy from 78% to 88%. Uptown Shelby hosts opportunities for active living with groups that engage in cycling, running, crossfit, and yoga. Newgrass brewing, multiple restaurants, and other local businesses are attracting day trippers and shoppers from across the region. Party of the city brand, live music is a part of community with the Earl Scruggs Center and the Don Gibson Theatre.