One factor was around certain games Atari chose to publish, as by this point, with the company owned by Warner Communication, it was more focused on business opportunities rather than innovation. Many of its executives were MBAs, and looked for any business opportunity that would give them an edge over other third-party game publishers. Coleco's deal with Nintendo for "Donkey Kong" was a major threat to Atari. Atari had had past success with its own licenses of arcade hits ported to the Atari VCS, but also had begun to look for other lucrative licensing opportunities that they could differentiate themselves from other companies. Two games released in 1982, often cited as major contributors to the crash, were part of the factors that contributed to weakening Atari's consumer confidence: "Pac-Man", and "E.T. the Extra-Terrestrial". The Atari VCS port of the arcade hit "Pac-Man" was released in March 1982 and was critically panned, with its graphics cited as particularly poor. While some vendors canceled orders, most of the large retailers continued to sell the game, and Atari sold seven million units in 1982. Still, the quality issues hurt the Atari brand and led some consumers to ask for refunds. "E.T. the Extra-Terrestrial" was developed by Howard Scott Warshaw in only six weeks under rush orders at Atari's direction to meet the sales for the 1982 Christmas season after Atari had secured the rights to the film for about . Atari anticipated about four million units to be sold, but the quality of the game due to the time constraints stalled sales, and a reported 3.5 million units were returned to Atari.