In terms of integrated communications, the literature identifies different types of integration: (1) "Image integration" refers to messages that have a consistent look and feel, regardless of the medium; (2) "Functional integration" refers to capacity of different promotional tools to complement each other and deliver a unified, coherent message; (3) "Coordinated integration" refers to the ways that different internal and external agencies (e.g. web designers, advertising agencies, PR consultants) coordinate to provide a consistent message; (4) "Stakeholder integration" refers to the way that all stakeholders such as employees, suppliers, customers and others cooperate to communicate a shared understanding of the company's key messages and values and (5) "Relationship integration" refers to the way that communications professionals contribute to the company's overall corporate goals and quality management.