Wilhelmina NYC agent Susan Georget started the "Wilhelmina 10/20" division in New York in 1994, recently re-branded W Curve. Gary Dakin headed New York's Karin Models' "Curves" division, only to leave after a short time to develop Ford Models' "Ford 12+"(rebranded Ford+) model division in their New York office in 1998. In Constantine Valhouli's 2001 plus-size model documentary "Curve", Dakin states, "We're celebrating our 25th anniversary of the Ford 12+ division. It was the first and longest-existing plus division in the industry."(sic) Together, these agents created agency divisions that have continued to recruit the highest caliber of models in the industry and are credited with expanding opportunities for plus-size models beyond working solely for plus-size clothing retailers.