Osbourne appeared in a November 2017 episode of "Gogglebox" along with other UK celebrities such as Ed Sheeran, former Oasis frontman Liam Gallagher, and Labour Party leader Jeremy Corbyn as part of Channel 4 and Cancer Research UK's "Stand Up to Cancer" fundraising campaign. In November 2017, Osbourne entered into a new realm of sponsorship as he signed on as an ambassador of a rock-themed online casino known as Metal Casino, which was founded by metal music fans in August 2017. In February 2019, Osbourne's merchandising partner announced that Ozzy would have his own branded online slots game as part of the NetEnt Rocks music-themed portfolio.