Drummond and Cauty's output as The JAMs and later The KLF extensively referenced "The Illuminatus! Trilogy", and their debut recordings were no exception. The lyrical references in "All You Need Is Love" are complemented by the first of many iconographic and numerical allusions that soon came to characterise the duo's work. Their "pyramid blaster" logo—a pyramid with a ghetto blaster suspended in front—appeared for the first time on the re-released "All You Need Is Love". The "pyramid blaster" references the "All Seeing I" icon—an eye suspended before a pyramid—associated with "The Illuminatus! Trilogy". The catalogue numbers of the single (JAMS 23, JAMS 23S, JAMS 23T) also reference "Illuminatus!", in which the number 23 is a recurring element. The JAMs actively enshrouded themselves with the mythology of the conspiratorial "Illuminatus!", and by adopting the subversive attitude of the fictional JAMs they quickly developed their own mythology.