Ten thousand copies of "The Story of Miss Moppet" were released in a panorama format priced at a shilling in November 1906, and another 10,000 copies in December 1906. There were no subsequent printings in the panorama format. The strip folded accordion-fashion into a grey cloth wallet measuring . When opened, the panorama strip measured . As Lear writes, Potter "experimented with a panorama format of fourteen pictures on one long strip of paper which folded into a wallet tied with a ribbon". Lear explains that the format "although popular with readers was ultimately unsuccessful, because shopkeepers found them difficult to keep folded". Potter referred to this fact late in life when she said, "Bad Rabbit and Moppet were originally printed on long strips—The shops sensibly refused to stock them because they got unrolled and so bad to fold up again". MacDonald points out that the fragile panorama format was inappropriate for very young children.