The Police made their first television appearance in October 1978, on BBC2's "The Old Grey Whistle Test" to promote the release of "Outlandos d'Amour". Though "Roxanne" was never banned, the BBC did ban the second single from "Outlandos d'Amour", "Can't Stand Losing You". This was due to the single's cover, which featured Copeland hanging himself over an ice block being melted by a portable radiator. The single became a minor chart hit, The Police's first, peaking at No. 42 in the UK. The follow-up single, "So Lonely", issued in November 1978, failed to chart. In February 1979, "Roxanne" was issued as a single in North America, where it was warmly received on radio despite the subject matter. The song peaked at No. 31 in Canada and No. 32 in the US, spurring a UK re-release of it in April. The band performed "Roxanne" on BBC1's "Top of the Pops", and the re-issue of the song finally gained the band widespread recognition in the UK when it peaked at No. 12 on the UK Singles Chart.