The ITA's solution was to ask ABC and Rediffusion to merge to form a new company. They specified that ABC would have a slim majority of the shares, and that the managing director would be Howard Thomas. In practice, the merger proved impossible due to outside interests held by both parent companies. Instead, the parent companies formed a joint company called Thames Television Holdings Limited (trading as Thames Television), which took over the staff of ABC in Teddington and a minority of staff from Rediffusion. Management and on-screen talent was mainly provided by ABC.