In 1968, the BUA group of companies underwent a major reorganisation to improve its financial performance. This included adoption of a new strategy for BUA that aimed to replace the dwindling number of unprofitable trooping flights with growing engagement in the more rewarding European inclusive tour (IT) and transatlantic affinity group charter markets. It also resulted in relocation of the head office and concentration of engineering activities at Gatwick. Successful implementation of these organisational and strategic changes enabled BUA to make the loss-making South American routes profitable by late-1968 and to become the UK's only profitable mainline scheduled domestic operator by 1969.