Following the positive reception to a 2015 concept car of the same name, Lincoln revived the Lincoln Continental nameplate for the 2017 model year (after a 15-year hiatus). Slotted as a replacement for the Lincoln MKS, the Continental was adapted from a version of the Ford Taurus designed for China. While slightly shorter than the MKS, the Continental is the longest-wheelbase Lincoln since the Town Car. The revived model line introduced a new design language for Lincoln; shifting away from the split-wing grille, the Continental introduced a recessed rectangular grille. The revived Continental marked the debut of the Lincoln "Black Label" program for all Lincoln vehicles. As a flagship trim line, Black Label vehicles feature specially coordinated exterior and interior design themes (similar to the Designer Editions of the Mark series), along with highly personalized customer service.