On June 6, 2010, Harrelson took part playing in for UNICEF UK at Old Trafford in Manchester. The match was broadcast live on UK's ITV television. After being brought on as a substitute for Gordon Ramsay, Harrelson took the final penalty in the penalty shootout, following a 2–2 draw after 91.2 minutes. Despite being initially unaware of exactly from where his kick had to be taken, Harrelson scored to win the game for "The Rest of the World" team, beating England for the first time since the tournament began. When later interviewed, he claimed that he "didn't even remember the moment of scoring."