The demographic growth that occurred in Sélestat after 1945 was primarily due to a relatively high birth rate (20.1‰ in Sélestat over the period 1968–1975, compared to 16.9‰ in France). After 1975, this rate progressively declined to match the national figure. Net migration figures remained slightly negative until 1990 because Sélestat and Central Alsace were on the margins of the metropolitan areas of Strasbourg and Colmar and lacked attractivity. Since 1990, the Strasbourg area greatly expanded to gradually reach Sélestat. The town has thus become more attractive to newcomers.