The Vim Company was founded in 1896 in Chicago, Illinois, and it was active in labeling records in the first decade of the 20th century. Vim was primarily a sporting goods store but also sold bicycles and electrical goods. "Record Research" newsletter categorizes the firm as a "Department Store Label", meaning the owners entered an agreement with an already established record company, and "... they proceeded to have their own records pressed with the name of the department store prominently printed on the label."