Back in London in 1932, Wimsey goes under cover as "Death Bredon" at an advertising firm, working as a copywriter ("Murder Must Advertise"). Bredon is framed for murder, leading Charles Parker to "arrest" Bredon for murder in front of numerous witnesses. To distinguish Death Bredon from Lord Peter Wimsey, Parker smuggles Wimsey out of the police station and urges him to get into the papers. Accordingly, Wimsey accompanies "a Royal personage" to a public event, leading the press to carry pictures of both "Bredon" and Wimsey.