Majority influence occurs when people conform to certain beliefs and behaviours in order to be accepted by others. Unlike majority influence, minority influence can rarely influence others through normative social influence because the majority is indifferent to the minority's perspective of them. To influence the majority, the minority group would take the approach of informational social influence (Wood, 1994). By presenting information that the majority does not know or expect, this new or unexpected information catches the attention of the majority to carefully consider and examine the minority's view. After consideration, when the majority finds more validity and merit in the minority's view, the majority group has a higher chance of accepting part or all of the minority opinion.