McMahon initiated WWE's non-partisan voter registration campaign, "SmackDown! Your Vote", in August 2000. The campaign targeted the 18-to-30 voter demographic, and made use of online marketing, public service announcements, and youth voting partnerships. The campaign, which registered 150,000 new voters during the 2000 election, was started in coalition with MTV's Choose or Lose, Project Vote Smart, and Youth Vote 2000. As of the 2008 election, it listed 14 voter registration partner organizations. During the 2008 presidential election, Smackdown your Vote! registered many voters online, often in affiliation with Rock the Vote.