"Pure Shores" debuted at number one on the UK Singles Chart on 26 February 2000, staying there for two consecutive weeks and remaining on the chart for 16 weeks. It was certified platinum by the British Phonographic Industry (BPI). The song remains the group's second best performing single in the United Kingdom, and has sold 824,000 copies there, according to Official Charts Company. The song became the second best-selling single of 2000. According to BBC Radio 2, "Pure Shores" is the 14th most played song on the station since 2009. In Ireland, the song debuted at number three and peaked at number one a week later, becoming the group's only chart-topper in Ireland.