Himalayan Orthodox Tea Producers Association (HOTPA), the association of orthodox tea producers of Nepal, realizing the potential of the Nepalese orthodox tea in the global market, has been adopting various measures to improve the quality and marketing of orthodox tea. In 2003, Himalayan Tea Producers Co-operative Limited (HIMCOOP), the marketing wing of the Himalayan Orthodox Tea Producers Association (HOTPA), was set up to assist in the marketing of Nepali tea. Similarly, in 2006, the Himalayan Orthodox Tea Producers Association (HOTPA) implemented the Code of Conduct. The main objective of the Code of Conduct was to increase the standards of Nepalese orthodox tea to an international level. The main principles of the Code of Conduct are:-