Since house shows are not televised, promotions do not usually deploy the setup for staging or pyrotechnics used for their television counterparts. In the past, a WWE house show would consist mainly of a ring, essential lighting, and a crowd. In late 2011, WWE invested US$1.5 million in production improvements, which included three LED-lit entrance stages (one for "Raw", one for "SmackDown", and one backup) featuring a ramp and video display. They also began utilizing the arena's multimedia equipment to play wrestler entrance and promo videos. These house show were in turn branded as "WWE Live" (with their NXT brand using the name "NXT Live" for house shows).