Another major reason that caused the boycott of Yoshinoya is about an advertisement posted on Facebook in July 2019. The advertisement featured a traditional Japanese food, "chikuwa"; in Cantonese, the word sounds similar to "dog that tears paper". As this advert was published after a police removed messages on a Lennon Wall in Tai Po, the advertisement was then regarded as poking fun at the police. The staff from Social Strategy Hong Kong who helped created the advertisement was sacked afterwards. Hence, the public thought that Yoshinoya was politically biased and suppressed freedom of speech. Citizens in support of the current social movement then started boycotting Yoshinoya.