The Region of Murcia, the City Council of Lorca, the Chamber of Commerce of Lorca and the Confederation of Entrepreneurs of the Region of Lorca (Ceclor), as a consortium, have formed the LORCATUR to develop cultural tourism of Lorca. The emphasis is on promoting urban tourist circuits and thematic itineraries. To this end, plans have been taken up to conserve, preserve and restore the built heritage of the city, regenerate urban areas for residents and tourists, and diversify the historical and cultural heritage.