From its debut, "The Daily Buzz" employed a personality-driven on-air approach, one that was looser, faster in pace, and sometimes edgy in comparison to tradition-bound network breakfast television shows broadcast by ABC ("Good Morning America"), CBS ("The Early Show"), and NBC ("Today"): Slang terms, pop music, and host commentaries would be interjected in the news summaries. Pop culture segments were liberally employed (see below). The hosts' employed not-as-formal forms of dress and demeanor (dancing in the lead-outs to commercial breaks were not uncommon). And above all, the liveliness trumped the serious. The lively tone was intentional, as it was meant to attract an audience that was younger in age and were more likely to get their news from sources other than traditional local and network TV newscasts. As Andrea Jackson described it to the "Orlando Sentinel" in 2005, "We always talk about ["The Daily Buzz"] as morning radio on television or late-night television in the morning. It's infotainment."