Sanjay Sahu aka Sanju (Pawan Kalyan) is a post-graduate from Osmania University and is working as a gym instructor. He is in love with Indu (Kamalini Mukherjee), who wishes to marry him. She makes him meet her father (Prakash Raj), who is a police officer and also happens to be his old acquaintance. Her father declines to approve of their love, and she is forced to marry according to her father's choice. Meanwhile, Indu's sister Bhagyamathi aka Bhagi (Ileana) and her friend Jyothsna aka Jo (Parvati Melton) are chased by hoodlums before being rescued by Sanju. Furthermore, Jo and Bhagi are ragged in the college before being again rescued by Sanju. Both begin to like Sanju and even decide to propose their love to him without their knowledge of the other. However, it is Jo who proposes first to Sanju, who rejects her. Careful after seeing her friend's love rejected, Bhagi, with the help of Sreenu (Sunil), begins wooing Sanju.