Gladstone, in the 1874 election, had been returned for Greenwich, finishing second behind a Conservative in the two-member constituency, a result he termed more like a defeat than a victory. In December 1878, he was offered the Liberal nomination at the next election for Edinburghshire, a constituency popularly known as Midlothian. The small Scottish electorate was dominated by two noblemen, the Conservative Duke of Buccleuch and the Liberal Earl of Rosebery. The Earl, a friend of both Disraeli and Gladstone who would succeed the latter after his final term as Prime Minister, had journeyed to the United States to view politics there, and was convinced that aspects of American electioneering techniques could be translated to Britain. On his advice, Gladstone accepted the offer in January 1879, and later that year began his Midlothian campaign, speaking not only in Edinburgh, but across Britain, attacking Disraeli, to huge crowds.