Fox had raised $1.7 million (equivalent to $ million in ) by the time he was forced to abandon the Marathon. He realized that the nation was about to see the consequences of the disease, and hoped that this might lead to greater generosity. A week after his run ended, the CTV Television Network organized a nationwide telethon in support of Fox and the Canadian Cancer Society. Supported by Canadian and international celebrities, the five-hour event raised $10.5 million (equivalent to $ million in ). Among the donations were $1 million each by the governments of British Columbia and Ontario, the former to create a new research institute to be founded in Fox's name, and the latter an endowment given to the Ontario Cancer Treatment and Research Foundation. Donations continued throughout the winter, and by the following April, over $23 million had been raised (equivalent to $ million in ).