Hailed as the largest wireless phone service launch in U.S. history, the company successfully launched in 19 major U.S. cities. The company's original cell site equipment suppliers were Motorola and AT&T (now Lucent Technologies), and the original telephone supplier was Qualcomm Personal Electronics, a joint venture between Qualcomm and Sony Electronics. The company served parts of the Midwestern and Southern United States. The two primary service areas included Wisconsin, northern and central Illinois, and northern Indiana; and parts of Virginia and North Carolina, as well as the Gulf Coast from Key West, Florida to Houston, Texas. PrimeCo had the license to operate in Hawaii.