The Clapham Sect, a group of evangelical reformers, campaigned during much of the 19th century for Britain to use its influence and power to stop the traffic of slaves to Brazil. Besides moral qualms, the low cost of slave-produced Brazilian sugar meant that British colonies in the West Indies were unable to match the market prices of Brazilian sugar, and each Briton was consuming 16 pounds (7 kg) of sugar a year by the 19th century. This combination led to intensive pressure from the British government for Brazil to end this practice, which it did by steps over several decades.