When KTFM was revived, its name was "Jammin' 94.1" and its focus was on Rhythmic Oldies. But as the station struggled to get ratings, KTFM shifted to a Rhythmic AC direction by adding more current product and putting less emphasis on older material to keep up with the changing musical taste along with the (mostly female) 25-44 and Hispanic demographics KTFM targets in the San Antonio radio market. By November 2008 KTFM began shifting to a Rhythmic contemporary direction and was added to the BDS Top 40/Rhythmic reporting panel.