The band performed a UK and European tour in late-February and early-March 2008. On 24 March, they began their North American tour including a major 13-city tour in Canada. During September 2008, the Cult did a brief series of dates in the northeast United States, and they toured in Brazil as part of the South American tour in October 2008. As of May 2008, according to "The Gauntlet", the Cult are currently unsigned and no longer under contract with Roadrunner Records. In October 2008, it was announced that the Cult would headline the inaugural Rock 'n' Roll Marathon in San Antonio, to be run 16 November 2008. The Cult announced plans for a tour showcasing their 1985 Love album across the US and then the UK in October where they will play at the Royal Albert Hall.