Speaking to the UK R&B writer Pete Lewis of "Blues & Soul" in November 2008, Lemar explained the thinking behind titling his fourth album "The Reason": "I called the album "The Reason" because I wanted it to remind me of the reason why I became a musician in the first place. You know, I think the reason I became a recording artist was because the music I was listening to at the time was inspirational, exciting; it wasn't obvious... And that's what I wanted THIS album to be. I wanted to bring out a collection of songs that for me was inspiring, was thought-provoking, was current, and that hopefully came with an exciting, eclectic mix of styles."