On September 18, 2006, KNIN became an affiliate of The CW (the merger of UPN and The WB), carrying it on the main channel in place of UPN. A new second digital subchannel signed on offering The CW Plus (a similar operation to The WB 100+) as the replacement for "KWOB". The former cable-exclusive station then dropped the faux calls in favor of KNIN-DT2, creating a situation where CW primetime programming aired on both DT1 and DT2. Though, the children's programming block, Kids' WB (later The CW4Kids) was not picked up on the main channel, which was instead carried on The CW Plus subchannel while the main channel instead carried syndicated E/I programming. On July 1, 2008, Banks Broadcasting announced that it had agreed to sell KNIN to Journal Communications (owner of KIVI), creating Boise's first television duopoly.