"Dagbladet" has played an important role in development of new editorial products in Norway. In 1990, the newspaper was the first in Norway to publish a Sunday edition in more than 70 years, and in 1995, it became the first of the major Norwegian newspapers with an online edition. In 2007 it had a circulation of 204,850 copies. The actual first newspaper was a regional paper called "Brønnøysunds Avis". Over the past few years, "Dagbladet" has had success with the Saturday supplement "Magasinet", which reaches 25.3% of the adult population of Norway.