Until the late 1990s, producing companies—now very common in the country—weren't common and most shows were property of the channel. Morena had no plans to open her own production company but, after parting ways with Telefe and with a huge team following her, it was the only legal way to do it. Cris Morena Group was born. However, the company was formed by creative staff and wasn't able to cope with the business and legal aspects by itself so she needed a partner to finance it. Initially, the show was to be co-produced alongside RGB Entertainment, Morena's ex-husband's company with whom she has a very amicable relationship. However, the association didn't work out since she was looking for someone who could dedicate themselves entirely and RGB was busy managing girl group Bandana and Mambrú, which were directed at the same target group.