Nintendo expected a boost in its DSi sales with the simultaneously timed launch of the red DSi in Japan, and reports show an increase of 152% in Nintendo DS sales during the first weeks of "Dragon Quest IX". Square-Enix expected not to fare as well despite the record sales. After a last minute delay in the release date from March 28, 2009 to July 11, 2009 Square-Enix dropped its expected yearly earnings by 17 percent and profits by 62.5 percent. The company hoped to bolster the worldwide appeal of the series with the redesign of the game.