In compliance with a press release by Greater Media on January 1, 2013, the station flipped at 10:00 a.m. on January 2, 2013 after Jim Braude and Margery Eagan's morning show, starting its new incarnation as Urban Contemporary-formatted "Power 96.9", which began with "Diamonds" by Rihanna. However, this would only turn out to be a stunt in a series of "micro-formats"; at 10:00 a.m. the following day, the station shifted to Dance as "Nova 96.9." At Noon on January 4, the stunting shifted to adult hits, branded as "96.9 Mike FM" (using the former moniker/format of WMKK). At Midnight on January 6, the stunting would shift to classic rock as "96.9 The Bone."