The term was revived in 2010 when a group of Labor factional leaders, including Bill Shorten, David Feeney, Mark Arbib and Don Farrell, with the support of the union leader Paul Howes, arranged for the Labor Prime Minister Kevin Rudd to be removed as party leader and replaced by deputy leader Julia Gillard. Howes later published a book called "Confessions of a Faceless Man." The expression was also used to refer to the figures in the NSW branch of the Labor Party, such as Karl Bitar and Arbib who brought about the successive removals of Morris Iemma and Nathan Rees as Premier of New South Wales.