As mentioned at the top of the article, objectivity is a centuries long practice associated with what is considered professional journalism. However, crowdfunding shows that there is a great deal of interest and support for journalism with a strong point of view. The study on crowdfunding done by Hunter (2014) showed that audiences are keen to fund projects with a specific point of view or pieces of advocacy journalism. Journalists are often using crowdfunding to pursue stories with a point-of-view that large corporations do not pursue adequately. The journalist explains the goal of the work they are trying to pursue and what resources are needed for it on crowdfunding platforms. Based on this information, funders decide to contribute or not. The desire or acceptance of opinionated journalism is especially clear with passive investors because they donate based on the journalist's pitch and let the journalist produce what they want. They essentially just want to support the journalist as an individual and allow them the freedom to pursue the project.