In 1994, Halliwell, along with Melanie Chisholm, Melanie Brown, and Victoria Beckham, responded to an advertisement in "The Stage" magazine. Around 400 women answered the ad and auditioned at Dance Works studios. After a couple of initial line-up changes, Halliwell, Chisholm, Brown, and Beckham (née Adams) eventually became the members of the group, along with Emma Bunton. The group felt insecure about the lack of a contract and were frustrated by the direction in which Heart Management was steering them, and in October 1994, armed with a catalogue of demos and dance routines, they began touring management agencies. They persuaded Bob Herbert to set up a showcase performance for the group in front of industry writers, producers, and artists and repertoire men in December 1994 at the Nomis Studios in Shepherd's Bush, where they received an "overwhelmingly positive" reaction. Due to the large interest in the group, the Herberts quickly set about creating a binding contract for the group. Encouraged by the reaction they had received at the Nomis showcase, all five members delayed signing contracts on the legal advice from, amongst others, Adams' father Anthony Adams. In March 1995, because of the group's frustration at their management's unwillingness to listen to their visions and ideas, they parted with Heart Management.