In the past ride sharing companies in the US were against the implementation of a tipping system. Uber wanted to prioritize quick transactions through their app and believed a tipping system would lead to an inconvenient experience for users. In 2017 Uber started its "180 days of change" to improve relations with its drivers. Part of the PR campaign included adding a tipping option to the app. The data shows that given the option to tip, close to 60% of Uber users never tip their drivers and only 1% will consistently tip their drivers. Only 16% of rides will result in the driver being tipped and the average tip amount in 2019 was $3.11.