For individual motel owners, a franchise chain provided an automated central reservation system and a nationally recognized brand which assured consumers that rooms and amenities met a consistent minimum standard. This came at a cost; franchise fees, marketing fees, reservation fees, and royalty fees were not reduced during times of economic recession, leaving most of the business risk with the franchisee while franchise corporations profited. Some franchise contracts restricted the franchisee's ability to sell the business as a going concern or leave the franchise group without penalty.