KGYM signed on as KCRG on December 20, 1947, under the ownership of the Cedar Rapids Gazette Company (later known as Gazette Communications). The Gazette Company had launched Cedar Rapids' first FM station, KCRK-FM 96.1, a month earlier and had applied for a construction permit for a television station on channel 9 that year. (KCRK-FM signed off in 1954 as FM radio was still in its infancy and the station proved to be unprofitable.) In 1953 the Gazette Company consolidated its interests with the Cedar Rapids Television Company, another group interested in the channel 9 license, and in October 1953 the call letters of the radio and television stations were changed to KCRI. After the Gazette Company bought out the Cedar Rapids Television Company's stock on August 27, 1954, the KCRG call letters were restored to both the AM and TV stations.