Furthermore, we do not care to make the most optimal choices when browsing the web but instead the choices that satisfy our needs - we satisfice. This is again because we are usually in a hurry and there are no real consequences for choosing the incorrect option (i.e. clicking the wrong link) as the back button is only a click away to solve the issue. Similarly, there is no penalty for guessing, thus weighing the options of which button to click and if it will yield the desired results is a waste of time and though.