The open beaches of Juhu have attracted the well-heeled and the most affluent among Mumbai's population for almost a century. In the 1890s, Jamsetji Tata purchased land on Juhu and built a bungalow there. He planned to develop in Juhu Tara. This was to yield 500 plots of each and a seaside resort. Simultaneously he wanted to extend the Mahim Causeway to Santacruz, to access to this area. After his death in 1904, the scheme was abandoned. With the dawn of aviation in the 20th century, the Bombay Flying Club commenced operations in 1929 at what eventually became the present Juhu Aerodrome.