Starting with a free plot of land in the United Kingdom and few hundred thousand pounds, the player must build a profitable amusement park. Money is spent on building rides, shops, and staff, and earned through sale of entry tickets, merchandise, and refreshments. Shops available include those selling foodstuff (such as ice creams) or soft drinks, and games such as coconut shies and arcades. Their attributes can be customised, which may affect customers' behaviour: for example, affecting the flavour of foods (e.g. by altering the amount of sugar an ice cream contains) may affect customers' enticements to return. Facilities such as toilets, and items that enhance the park's scenery (such as trees and fountains) can be purchased. Over thirty attractions, ranging in complexity from the bouncy castle and tree house to more complicated and expensive rides such as the roller coaster and Ferris wheel are available. Also available as rides are shows (called 'acts') with themes such as clowns and mediaeval. Certain rides, such as roller coasters, require a track to be laid out. The ride complement varies between platforms: for example, the PlayStation version is missing the mediaeval and dolphin shows. Rides require regular maintenance: if neglected for too long they will explode. Depending on the platform, it is possible to tour the park or the rides.