Tourism plays a major role in the economy of Horb am Neckar, with numerous local projects and organizations in place to promote the town's various cultural events and attractions, which typically include concerts, Kabaretts, and theatrical performances. The annual Renaissance fair "Maximilian-Ritterspiele" ("Maximilian jousting"), taking place in the middle of June draws crowds from all over the region, and Horb's "Mini Rock Festival" hosts several thousand attendees each year and features musical acts from all over the world. Since 2005, the festival has been primarily organised and staffed by teenage volunteers.