In 1983, Arista Records owner Bertelsmann sold 50% of Arista to RCA. In 1985, Bertelsmann and RCA Records formed a joint venture called RCA/Ariola International. The following year, RCA Corporation was acquired by General Electric (GE) and it sold its 50% interest in RCA Records to its partner Bertelsmann. The company was renamed BMG Music for Bertelsmann Music Group. BMG revived the old RCA "lightning bolt" logo that was retired in 1968 to differentiate RCA Records from the other RCA divisions, which GE either liquidated, sold, or closed. BMG also revived the "RCA Victor" label for Red Seal, Broadway and soundtrack releases and other musical genres outside of rock, pop and country music. In 1986, Bob Buziak, formerly an artist manager, was appointed president of the label.