Before the middle of the 20th century, most forest managers believed that fires should be suppressed at all times. By 1935, the U.S. Forest Service's fire management policy stipulated that all wildfires were to be suppressed by 10 a.m. the morning after they were first spotted. Firefighting crews were established throughout public lands, and generally staffed by young men during fire seasons. By 1940, firefighters known as smokejumpers would parachute out of airplanes to extinguish flames in remote locations. By the beginning of World War II, more than 8,000 fire lookout towers had been constructed in the United States. Though many have been torn down due to increased use of airplanes for fire spotting, three are still used each year in Yellowstone. Firefighting efforts were highly successful, with the area burned by wildfires reduced from an annual average of during the 1930s, to between and by the 1960s. The need for lumber during World War II was high and fires that destroyed timberland were deemed unacceptable. In 1944, the U.S. Forest Service developed an ad campaign to help educate the public that all fires were detrimental, using a cartoon black bear named Smokey Bear. This iconic firefighting bear can still be seen on posters with the catchphrase "Only you can prevent forest fires". Early posters of Smokey Bear misled the public into believing that western wildfires were predominantly human-caused. In Yellowstone, human-caused fires average between 6 and 10 annually, while 35 wildfires are ignited by lightning.