During the second half of the 1960s, the Bombers' domination gave way to lean years, with four seasons of double digits in the loss column. The team bounced back in the early 1970s with the likes of quarterback Don Jonas, running-back Mack Herron, wide receivers Jim Thorpe, and Bob LaRose. The team finished first in the Western Conference in 1972, the first time it had done so since 1962. However, the Bombers came up short in the Western Final against the Saskatchewan Roughriders. In the game, the Bombers squandered a 13-point, third quarter lead en route to a heartbreaking 27–24 loss, with Saskatchewan kicker Jack Abendschan converting a short field goal attempt on the last play of the game to send the 'Riders to the 1972 Grey Cup against Hamilton. The 1972 season also marks the last time the team has finished first in the West. The team struggled for a few more seasons under coaches Jim Spavital and Bud Riley before Ray Jauch was brought in as head coach before the 1978 season. Under Jauch, the Bombers became one of the stronger teams in the West, but usually behind Jauch's former team, the powerhouse Edmonton Eskimos coached by Hugh Campbell.