"Forbes" reported Hathaway as one of the highest paid actresses of 2015, and since 2017 she is among the highest-grossing actresses of the 21st century. In 2009, Hathaway was included in "Forbes" annual list of Celebrity 100 with earnings of $7 million, and was invited to join the Academy of Motion Picture Arts and Sciences. Analyzing her earnings in 2010, the magazine included her in Hollywood's Best Actors for the Buck, the highest return profit among actresses. By October 2017, her films had grossed $6.4 billion worldwide. Profiled as among the world's leading actresses by "Vanity Fair", Hathaway, according to Catherine Elsworth of "The Daily Telegraph", is pursued both by directors and by cosmetics companies. In January 2008, she joined French luxury perfumes and cosmetics house Lancôme as the face of their fragrance Magnifique. In 2011, Hathaway became the new face of the Italian company Tod's.