During Peter Swales' time as Manchester City chairman the tenure of managers was frequently brief, as between 1973 and 1994 eleven managers were appointed. The first of these was Ron Saunders, after ill health had forced Johnny Hart to leave the post. Saunders was sacked after only six months, and club stalwart Tony Book took over. Book managed the club for five years, winning the League Cup in 1976. Malcolm Allison, who had rejoined the coaching staff in January 1979, made an ill-fated return to the manager's role later that year, a spell noted more for financial excess than on-pitch success. A further six managers (John Bond, John Benson, Billy McNeill, Jimmy Frizzell, Mel Machin and Howard Kendall) were appointed in the 1980s, with none lasting more than three years amid a series of promotions and relegations. An upturn in results occurred during Peter Reid's management, the club achieving consecutive fifth-place finishes, but a deterioration in Reid's relationship with the board signalled the end of his spell at the club. Brian Horton arrived from Oxford to sceptical newspaper headlines of "Brian Who?", but developed a reputation for attractive football. Swales was replaced as chairman by former City striker Francis Lee. Lee wanted to bring in his own man, and in the 1995 close season he replaced Horton with Alan Ball, whose sole full season resulted in relegation.