In early 1996, Bob and Sheri were number two in the morning—behind John Boy and Billy—among listeners 25 to 54. In order to keep the duo in Charlotte but still pay them as if they worked in the big city, Sunny 107.9 began working toward syndicating the show, and landed their first affiliate on WCTW in Hudson, New York in July of that year. The content would allow the show to work in other parts of the country, and it would not matter that they weren't local. People knew Rush Limbaugh and Howard Stern were not in Charlotte.