Baron Cohen subsequently announced that he was "killing off" the characters of Borat and Ali G because they were now so famous he could no longer trick people. Even though he decided to retire the characters, on 26 February 2014, he brought them back for the FXX series "", a collection of the sketches from all 18 episodes of "Da Ali G Show", including new footage of Baron Cohen in-character as Ali G, who is portrayed as the presenter of the show.