Before the site was sold to developers, City Developments Limited and AIG Global Real Estate, the land parcel was sold as a "white site", which means the developer is free to use the site for commercial and/or residential use, by the URA. After the sale, the developer indicated their intention to use it predominantly for residential use with the first level or two for shop units. Their plan was approved by the government. Once completed, it included the first residential development in the New Downtown and is also the tallest predominantly residential development in the city.