The second campaign, which ran after the company started service, featured a bright-pink computer animated alien named Primetheus, who comes to Earth from planet Primeco, loses his "communicator" (which the Earthlings find and replicate), and then gets into various comical situations looking for it. The company set a new record for the number of subscribers signing up for service the first year. These campaigns were created by Dallas-based The Richards Group, and conceived by Creative Director Timothy Stapleton and Creative Director Brian Nadurak, now of Click Here.