Robert Hyde's replacement was John Marsh, who remained as Director until 1962. Under Marsh's direction the Society turned more positively from the provision of good physical working conditions to the fostering of good human relations in industry. In 1962 John Garnett became Director and in 1965 the name was shortened to "The Industrial Society". John Garnett was Director until 1986, and under his leadership the Society obtained an increasingly high-profile. It was briefly in charge of the "I'm Backing Britain" campaign in 1968. On John Garnett's retirement, Alistair Graham became Chief Executive, followed in 1991 by Rhiannon Chapman and in 1994 by Tony Morgan who oversaw a series of rejuvenatory reforms. The failing financial circumstances of the society were addressed and new training programs and conferences were instituted.