In November 2010 it was revealed that Orion Land and Leisure, the private sector company co-developing the village with Cardiff Council, had pulled out of its agreement to develop the site. The reason for the split was not disclosed by either party. In spite of this setback however the council remained committed to the project; in order to kick start progress they invited private companies to submit their own proposals for individual development plots, so long as these fulfil the broad aims of the council in terms of specific sport and leisure provision. This marks a change of direction from the top down approach that was originally envisaged for the project, in which private companies were brought in to build and operate leisure and sports facilities predetermined by the council.