In an effort to limit telemarketers who had taken to bombarding users with hordes of unsolicited messages, India introduced new regulations in September 2011, including a cap of 3,000 SMS messages per subscriber per month, or an average of 100 per subscriber per day. Due to representations received from some of the service providers and consumers, TRAI (Telecom Regulatory Authority of India) has raised this limit to 200 SMS messages per SIM per day in case of prepaid services, and up to 6,000 SMS messages per SIM per month in case of postpaid services with effect from 1 November 2011. However, it was ruled unconstitutional by the Delhi high court, but there are some limitations.