Following a role in "Halfway to Heaven" (1929) opposite popular actor Charles "Buddy" Rogers (of which "Variety" opined that her career could be heading somewhere if she acquired more sex appeal), Selznick assigned her to play William Powell's wife in "Street of Chance" (1930). She did not impress the film's director John Cromwell, who advised the actress to move back to New York because she would not make it in Hollywood. By 1930, her relationship with Selznick had ended, causing her career at Paramount to slip. Following a string of "lifeless ingenue roles" in mediocre films, she debuted on stage in December 1930 with a supporting role in Pasadena Playhouse's ten-day run production of "Spring Song". Back in Hollywood, Arthur saw her career deteriorating, and she dyed her hair blonde in an attempt to boost her image and avoid comparison with more successful actress Mary Brian. Her effort did not pay off: when her three-year contract at Paramount expired in mid-1931, she was given her release with an announcement from Paramount that the decision was due to financial setbacks caused by the Great Depression.