In 1960 Rowe published "A Theater In Your Head." The book's aim was to help readers of a play visualize a dramatic production, and it too dealt with Rowe's enduring fascination, the problems of appreciating dramatic structure. The author incorporated passages from the prompt-books of director Elia Kazan and actor John Gielgud and used them to illustrate how a production comes intimately to life. The theater historian and critic John Gassner said of "A Theater in Your Head": “It is the most penetrating introduction to the drama as ‘theater’ on the stage and in the imagination that I have ever encountered.”