"The World Ends with You" received positive reviews and has been commercially successful. "Game Informer" named the game its Handheld Game of the Month award for May 2008. "IGN" gave "The World Ends with You" its Editors' Choice Award, and named it the DS Game of the Month for April. In Japan, the game premiered as the second-best selling DS title during the week of July 27, 2007. Nearly 193,000 units were sold in Japan by the end of 2007. "The World Ends with You" sold 43,000 copies during April 2008 in North America. The first shipment of the game sold out mid-May and a second shipment was made in mid-June 2008. The game was the top-selling DS title the week of its release and again two weeks later. As of September 30, 2008, "The World Ends With You" has sold approximately 140,000 copies in North America and 20,000 copies in Europe.