Bachchan has been brand ambassador for products like LG Home appliances, American Express credit cards, Videocon DTH, Motorola mobiles, Ford Fiesta and Idea Cellular. Bachchan was announced the winner of the "Best Brand Ambassador of the Year" award at the NDTV Techlife Awards in 2009. AdEx India, a division of TAM Media Research conducted a study on celebrity brand endorsements for the period of Jan–Dec 2010 in which Abhishek Bachchan eats the pie with a 4.7% share ad volume out of the 41.5% film actors on the endorsement circuit. Bachchan became the brand ambassador for TTK Prestige, part of the TTK Group in October 2013 along with his wife Aishwarya Rai. In 2014, he became the brand ambassador for the END7 campaign of the Global Network for Neglected Tropical Diseases. The goal of the campaign is to eradicate seven different tropical diseases by 2020. On 11 July 2020, he tested positive for COVID-19, and was discharged on 8 August after testing negative.