While the "Trump" artists were mulling over the situation in the "Playboy" offices, Roth approached with a bottle of scotch. By the time they left the office, the group had agreed to embark on a publishing venture of their own: "Humbug". The publication was financed and run by the artists who created it, though none of the group had business experience. Only artist Jack Davis became an equal shareholder and the only salaried employee despite declining to financially back the project; his participation was considered vital to its success. The others would joke in years to come that Davis was the only one to make any money from "Humbug".