In the US, the FDA is moving towards establishing uniform guidelines for fast food and restaurant labeling, proposed rules were published in 2011 and final regulations published on 1 December 2014 which supersede State and local menu-labeling provisions, going into effect 1 December 2015. Research has shown that the new labels may influence consumer choices, but primarily if it provides unexpected information and that health-conscious consumers are resistant to changing behaviors based on menu labeling Fast food restaurants are expected by the ERS to do better under the new menu labeling than full-service restaurants as full-service restaurants tend to offer much more calorie-dense foods, with 50% of fast food meals being between 400 and 800 calories and less than 20% above 1000 calories, in contrast, full-service restaurants 20% of meals are above 1,400 calories. When consumers are aware of the calorie counts at full-service restaurants 20% choose lower calorie options and consumers also reduce their calorie intake over the rest of the day.