Against Costello's wishes, his American record company, Columbia, insisted on releasing the song as the first single from "King of America". The single reached number 33 in the UK and 22 in Ireland, but did not chart in the US. He explained, "My US record company, Columbia, showed their customary imagination in releasing the safe 'cover' song as a single ahead of any of the more unusual and heartfelt balladry I had composed. 'Don't Let Me Be Misunderstood' made little impression, and my mounting debt to the company seemed to make them unwilling to risk any further effort on my behalf".