Marvel Comics originally green-lit this storyline in late 2000 and released promotional art for the series in 2001 at both Comic-Con International ("Marvel: 2001 Official Convention Preview Book", pages 18–19) and various comic book based websites. According to those original website advertisements, Marvel had planned on releasing the series (then titled "The Way of the Witches") during the last week of September 2001. Marvel Comics had planned to capitalize on the female-based television shows and movies that were popular at the time such as "Charmed", "Buffy the Vampire Slayer", and "Charlie's Angels" with a comic book title of their own. The three characters decided upon were mostly unused magical female characters in their universe: Jennifer Kale from the "Man-Thing" comic, Topaz from the "Werewolf by Night" comic, and Satana, the Devil's Daughter, from several of Marvel's horror comics, primarily "Son of Satan", "The Haunt of Horror" and "Vampire Tales". They were to be led by the most recognizable Marvel comic-book sorcerer, Doctor Strange, with him acting as the "Charlie's Angels"-esque director. Aside from the main characters, other supernatural characters that were to have appeared in the series (according to artist Mike Deodato) included: Werewolf by Night, Man-Thing, Ghost Rider, Lilith the Daughter of Dracula, Lilith the Mother of All Demons, Moon Knight, Blade, and Daimon Hellstrom.