On 2 September 1996, this ident was replaced by one with a deep purple/blue background and an emphasis on the deep colours of the logo, as well as a smoother form-up. This ident was replaced on 5 October 1998 by one with a yellow background and featuring a small ITV logo underneath the Meridian name. On 8 November 1999, the emphasis was on the network's hearts logo, with a very small Meridian logo only featuring at the end of the form-up. This look was in use until October 2002 when ITV1 in England and Wales abandoned local continuity and idents. The only exceptions were ITV1 idents shown before regional programming, which featured the word "Meridian" below the ITV1 logo, . However, even this did not last, and only a few years later these regional idents were dropped. Meridian for a while managed to retain some identity by featuring their (sun/moon face) logo on the local weather forecast. However, the logo was completely removed in 2004, last seen at the start of the late-night weather forecast on 5 December 2004. On 1 February 2005, it was replaced with a generic "ITV Meridian" logo, the official name of the franchise.