Though BFGoodrich is a popular brand name of tires, the Goodrich Corporation exited the tire business in 1988. The tire business and use of the name was sold to French company Michelin. Before the sale to Michelin, Goodrich ran television and print ads showing an empty blue sky, to distinguish themselves from the similar-sounding Goodyear tire company. The tag line was, "See that blimp up in the sky? "We're the other guys!"" The company was also sometimes confused with Mr. Goodwrench as the two last names were similar, especially when B.F. Goodrich tires were featured on many General Motors cars and trucks.