During the 1990s, the Hong Kong film industry underwent a drastic decline from which it has not recovered. Domestic ticket sales had already started to drop in the late 1980s, but the regional audience kept the industry booming into the early years of the next decade (Teo, 1997). But by the mid-1990s, it went into freefall. Revenues were cut in half. By the decade's end, the number of films produced in a typical year dropped from an early 1990s high of well over 200 to somewhere around 100 (a large part of this reduction was in the "Category III" softcore pornography area.) American blockbuster imports began to regularly top the box office for the first time in decades. Ironically, this was the same period during which Hong Kong cinema emerged into something like mainstream visibility in the U.S. and began exporting popular figures to Hollywood.