Mosher (1995) shows how Vandergrift was representative of the new industrial suburbs of Pittsburgh. Caught up in a dramatic round of industrial restructuring and labor tension, Pittsburgh steelmaker George McMurtry hired Frederick Law Olmsted's landscape architectural firm in 1895 to design Vandergrift as a model town. McMurtry believed in what was later known as welfare capitalism, with the company going beyond paychecks to provide for the social needs of the workers; he believed that a benign physical environment made for happier and more productive workers. A strike and lockout at McMurtry's steelworks in Apollo, Pennsylvania, had prompted him to build the new town. Wanting a loyal workforce, he developed a town agenda that drew upon environmentalism as well as popular attitudes toward capital's treatment of labor. The Olmsted firm translated this agenda into an urban design that included a unique combination of social reform, comprehensive infrastructure planning, and private homeownership principles. The rates of homeownership and cordial relationships between the steel company and Vandergrift residents fostered loyalty among McMurtry's skilled workers and led to McMurtry's greatest success. In 1901 he used Vandergrift's worker-residents to break the first major strike against the United States Steel Corporation.