The income generated by cotton sales made the Uganda kingdom relatively prosperous, compared with the rest of colonial Uganda, although before World War I cotton was also being grown in the eastern regions of Busoga, Lango, and Teso. Many Baganda spent their new earnings on imported clothing, bicycles, metal roofing, and even cars. They also invested in their children's education. The Christian missions emphasized literacy skills, and African converts quickly learned to read and write. By 1911 two popular journals, "Ebifa" (News) and "Munno" (Your Friend), were published monthly in Luganda.