In 2013, following a network wide rebrand of ITV, the long-standing "Meridian Tonight" brand was retired and replaced by "ITV News Meridian". On 23 July 2013, proposals to reintroduce some elements of the sub-regional services were approved by Ofcom. As a result, "ITV News Meridian" now also produces separate breakfast, lunchtime and weekend bulletins for the South and South East with opt-outs within the main 6pm programme extended slightly to 20 minutes. In the former Thames Valley region, plans were also approved for a ten-minute opt out within the 6pm programme for the south of England and a full late night bulletin on weekdays after "News at Ten".