In discussing ways of competing with open source, Document I suggests that one reason that open source projects had been able to enter the server market is the market's use of standardized protocols. The document then suggests that this can be stopped by "extending these protocols and developing new protocols" and "de-commoditiz protocols & applications". This policy has been internally nicknamed "embrace, extend, extinguish". Document I also suggests that open source software "is long-term credible ... FUD tactics can not be used to combat it", and "Recent case studies (the Internet) provide very dramatic evidence ... that commercial quality can be achieved / exceeded by OSS projects."