Solomon Asch presented an important concept in construal theory when he stated, "that the very meaning of a message can change as a function of the source to which it is attributed." His most classic example is the effect of the phrase "a little rebellion…is a good thing." This statement coming from Thomas Jefferson has a different meaning to the recipient than it does coming from V.I. Lenin. The meaning of the statement is dependent on not only who says it, but also on how the recipient of the message interprets it.