In the 1990s, across a variety of media, Richard explored social responsibility for businesses in the 21st Century. This led to keynote addresses at national conferences and the essay collection "Out of My Mind" (Penguin). He also published his memoir "Hippie Hippie Shake", which was adapted as a film by Working Title. The film was not released for unknown reasons. Neville had sent the manuscript of his autobiography to Germaine Greer so that she could check its content, but she did not read it. When the book was published, however, she took offence.