In 2004, Lee D. Ross developed a theory of a type of construal that he calls "naïve realism." In a simple experiment, Ross took peace proposals created by Israeli negotiators, labeled them as Palestinian proposals, and told Israeli citizens that the ideas in the proposal were the ideas that Palestinians wanted the Israeli to adopt. Then, he took the original proposals and told the Israeli subjects that ideas on the proposal were the ideas that the Israelis wanted the Palestinians to adopt. The Israeli citizens liked the proposals from the Israelis to the Palestinians more than the proposal from the Palestinians to the Israelis, even though they were the same proposal. Ross stated: