Given the team's proximity to Hollywood, the Lakers fanbase includes numerous celebrities, many of whom can be seen at the Staples Center during home games. Jack Nicholson, for example, has held season tickets since the 1970s, and directors reportedly need to work their shooting schedules around Lakers home games. From 2002 and 2007 the team averaged just over 18,900 fans, which placed them in the top ten in the NBA in attendance. Red Hot Chili Peppers' song "Magic Johnson", from their 1989 album "Mother's Milk", is a tribute to the former point guard, and frontman Anthony Kiedis and bassist Michael "Flea" Balzary are frequently seen attending home games. In 2008, the team sold out every home game, and in 2010, the Lakers had the most popular team merchandise among all NBA teams, and Bryant the most popular jersey.