Joe Vignola was not expected by Democratic Party leaders to have a substantial chance at defeating the popular incumbent John Heinz, even predicting that Vignola would become "Heinz's 58th variety," referring to an advertising slogan of the H. J. Heinz Company. Heinz, knowing this, ran a low-profile re-election campaign and was safely ahead in polling. Vignola traveled across Pennsylvania promoting an increase in domestic spending, including education and healthcare, while decreasing the defense budget to compensate. Vignola ran a positive campaign, in contrast with Cyril Wecht six years previously, although many Democratic ward leaders and committee members had given up on the campaign and had stopped campaigning for Vignola.