Coolidge's speech was well received, and he attracted some admirers on its account; towards the end of the term, many of them were proposing his name for nomination to lieutenant governor. After winning reelection to the Senate by an increased margin in the 1914 elections, Coolidge was reelected unanimously to be President of the Senate. Coolidge's supporters, led by fellow Amherst alumnus Frank Stearns, encouraged him again to run for lieutenant governor. Stearns, an executive with the Boston department store R. H. Stearns, became another key ally, and began a publicity campaign on Coolidge's behalf before he announced his candidacy at the end of the 1915 legislative session.