Like the predecessor WB 100+ Station Group, The CW Plus utilizes a dual programming model differing from CW-affiliated stations in large and medium-sized markets. Dayparts on CW Plus affiliates with no CW programming are programmed by the network – primarily featuring programs currently airing in syndication, with syndicated film packages filling select weekend timeslots, and paid programming filling overnight and some early afternoon timeslots; this relieves the local affiliate's operator from the duty of having to acquire syndicated programming to fill timeslots outside The CW's network schedule. However, some over-the-air CW Plus affiliates may fill paid programming time with content from another subchannel network such as MeTV, This TV or Antenna TV, particularly if the network whose content is sourced does not have an existing full-time affiliate in the market (only one station, KNOE-DT3, carries The CW's most direct competitor, MyNetworkTV in the late-night paid programming slot; late-night slotting has become a common fate for that service). The operator of the CW Plus affiliate handles local advertising sales for the station, cable-only outlet or subchannel, which incorporates local commercial inserts during the CW network and syndicated programming supplied by the service.