This new privacy policy is planned to come into effect on March 1, 2012. Peter Fleischer, the Global Privacy Counselor for Google, has explained that if a person is logged into his/her Google account, and only if he/she is logged in, information will be gathered from multiple Google services in which he/she has used in order to be more accommodating. Google's new privacy policy will combine all data used on Google's search engines (i.e., YouTube and Gmail) in order to work along the lines of a person's interests. A person, in effect, will be able to find what he/she wants at a more efficient rate because all searched information during times of login will help to narrow down new search results.