In recent years, the Niger government has tried to promote the Cure Salée, creating a tourist festival (sponsored by large international corporations like Coca-Cola) for western visitors, and using the cross-ethnic traditions of the Cure Salée to foster "a celebration of social cohesion in Niger". This aspect has come to the fore following 2000. Official involvement also has brought a greater emphasis on culture common to the rest of Niger: electric pop bands, beauty contests, and the sometimes forced ending of other rituals. In 2005, armed Niger Army troops enforced a ban on a traditional dance that emulates self-mutilation.