Immigrants from Britain, however, were still given the highest priority, and 'Canadianization' would become of great importance for new arrivals who lacked a British cultural background. There would be no such effort to attract Francophone immigrants. regard to economic opportunity, Canada was most attractive to farmers headed to the Prairies, who typically came from Eastern and Central Europe, as immigrants from Britain preferred urban life. As such, the Church of England took up the role of introducing British values to farmers newly arrived in the Prairie provinces, although, in practice, they clung to their traditional religious affiliations. Nonetheless, around the 1960s, Indo-Canadians would establish themselves in Canada's exurban and rural agriculture and become a dominant feature in British Columbia’s farming sector, having already primarily been established in the provincial forestry industry since the turn of the 20th century. Hispanic immigrants would follow similar lines, particularly in regions that were linked with strong farming settlements immediately south of the border.