In 1945, management was assumed by Gurtler's sons, Jack and Budd. In 1952, a section of the park called Kiddieland, oriented to small children, was opened. At a time when amusement parks catered almost exclusively to adults, Elitch's Kiddieland was an instant hit attraction with the first of many lucky generations of small fry. For tots, there were two-seat rocket planes, open-wheel race cars, real floating "motorboats", a real small-scale car track with a gas station, all in Kid Scale. The floral business side of the park was quite successful, becoming the largest supplier of carnations in the country in the early 1950s.