In 1968, the RCA Corporation modernized its image with what was then a new futuristic-looking logo (the letters 'RCA' in block, modernized form), replacing the old lightning bolt logo, and the virtual retirement of both the Victor and Nipper/His Master's Voice trademarks. The RCA Victor Division was now known as RCA Records, 'Victor' now restricted to the album covers and labels of RCA's regular popular record releases, while the Nipper/His Master's Voice trademark was seen only on the album covers of Red Seal records. The color of the labels, which had always been black for the popular series (as opposed to the Red Seal line), was changed to a bright orange or yellow (becoming tan briefly later in 1975–76).