However, "The Iowa Homestead" was acquired by James Pierce in 1885. In 1895, the elder Henry disagreed with Pierce, and left to join "The Farm and Dairy", an agricultural paper operated by his sons. By 1898, this paper had been renamed "Wallaces' Farmer". (The "Homestead" and "Farmer" were bitter rivals for many years; in 1929 the Wallaces bought the "Homestead". In 1932, due to the Depression, the "Farmer" went bankrupt, and was acquired by Dante Pierce (son of James.) It is now owned by Penton Media.)