American International Pictures released the English version of "Black Sabbath" on May 6, 1964 as a double bill with AIP's edit of Bava's "The Girl Who Knew Too Much", then titled "Evil Eye". The English title of "Black Sabbath" was chosen to connect it with Bava's previous film "Black Sunday". In the US, "Black Sabbath" was only a modest success, earning $419,000 in domestic rentals, less than two-thirds of "Black Sunday"'s earnings of $706,000. While praising Reynold Brown's artwork for AIP's advertising campaign, Lucas has suggested that its failure to capitalize on Karloff's popularity among young audiences was a key factor in the film's relatively meager commercial performance. The film was released by The Rank Organization in France on 17 November 1965, under the title "Les trois visages de la peur"; Lucas deemed one of the poster artworks used for the French release, created by Boris Grinsson and depicting Mercier, Andersen and Pierreux being menaced by a would-be strangler's hands, to be the "most beautiful" of all promotional materials produced for the film.