The name "Panama hat" was further reinforced by President Theodore Roosevelt's trip to oversee the construction of the Panama Canal. Roosevelt used his natural ability to drum up publicity by posing for a series of photos at the Panama Canal construction site in 1906. Photographic technology was relatively new at the time, and President Roosevelt was not shy about using the press to his advantage. Photos of his visit showed a strong, rugged leader dressed crisply in light-colored suits sporting Ecuadorian-made straw Panama hats.