Gabler contributed a further slice of history when he signed Bill Haley and His Comets to Decca Records. He produced their initial recording session in April 1954, much of which was spent cutting a song which the company thought the more likely hit of the two due to be recorded that day. Their efforts on "13 Women" left only ten minutes for the second song, which Gabler recorded with an unusually high sound level after the briefest of sound checks. "Rock Around The Clock" was cut in two takes and changed the face of popular music. Gabler later commented : "All the tricks I used with Louis Jordan, I used with Bill Haley. The only difference was the way we did the rhythm. On Jordan, we used a perfectly balanced rhythm section from the swing era ... but Bill had the heavy backbeat."