In November 2015, Rihanna and Benoit Demouy launched a beauty and stylist agency named Fr8me. The business based in Los Angeles was set up in order to assist artists in booking commercials, editorial shoots, ad campaigns and red-carpet appearances. Rihanna stated, "Hair, makeup, and styling play an important role in creativity, I am very involved with that part of my process, so this agency was an organic thing for me to do." The roster includes Rihanna's makeup artist Mylah Morales, wardrobe stylist Jason Bolden, hairstylist Patricia Morales and Marcia Hamilton. In addition to Fr8me, Rihanna opened a photo agency called "A Dog Ate My Homework", which represents photographers Erik Asla and Deborah Anderson.