In 1984, "Scrabble" was turned into a daytime game show on NBC. The "Scrabble" game show ran from July 1984 to March 1990, with a second run from January to June 1993. The show was hosted by Chuck Woolery. Its tagline in promotional broadcasts was, "Every man dies; not every man truly Scrabbles." In 2011, a new TV variation of "Scrabble", called "Scrabble Showdown", aired on The Hub cable channel, which is a joint venture of Discovery Communications, Inc. and Hasbro.