In 2009, Allen was named the face of the National Portrait Gallery as part of the gallery's marketing campaign. The picture was photographed by Nadav Kander emblazoned with the words, "vocalist, lyricist, florist". Karl Lagerfeld, the head designer for Chanel personally hired and photographed Allen for a campaign to promote a luxury line of handbags due to launch in September 2009. Allen and her sister opened their own clothing store titled "Lucy in Disguise" on 15 September 2010. Allen did not entirely abandon music during this period, in which she focused on starting her family. In January 2011, she launched her own record label, In the Name Of, with financial backing from Sony Music. In May 2016, Allen announced the launch of her second record label, Bank Holiday Records. British-American R&B singer Celeste was one of the first artists to sign to the label.