Some years later, the Falls City brand was purchased by a group of investors seeking to keep the Evansville brewery in operation after G. Heileman announced that it would close the Evansville brewery. The new company became known as the Evansville Brewing Company and they sought to reinvigorate the Falls City name, especially in its home market of Louisville, Kentucky. They even launched Drummond Bros. Light in an effort to attract more drinkers to that brand. Under Evansville's stewardship, Drummond Bros. won a gold medal at the 1993 Great American Beer Festival in Denver. Evansville's other brands included Sterling, Sterling Light, Drewrys, Drewrys Lite & Low, Cook's, Cook's Light, Gerst and The Eagle Malt Liquor.