A number of polls during McMahon's prime ministership had Gorton as both the preferred Liberal leader and the preferred prime minister. In 1972, businessman David Hains commissioned a series of polls in marginal electorates that showed the Coalition would significantly increase its vote if Gorton mounted a successful comeback; for instance, polling in the Division of Henty found that his return would add eight points to the Liberal vote. However, Gorton generally downplayed the polling and did not mount an active campaign to oust McMahon. Labor went on to win a nine-seat majority at the 1972 election, ending 23 consecutive years of Coalition rule. A number of Gorton's contemporaries – including Country Party leader Doug Anthony and Labor ministers Clyde Cameron, Doug McClelland, and John Wheeldon – retrospectively expressed doubts as to whether Whitlam could have won if Gorton had returned to the prime ministership. Rupert Murdoch, whose newspapers endorsed the Labor Party, stated in 2000 that "we would most certainly have supported the re-election of a Gorton Government in 1972. And he would have won!".