On December 22, 1976 KEZT changed to an Urban Contemporary station as well changing their call letters as KKDA-FM along with their official moniker The All New K104 FM, under the leadership of new owner Hyman Childs. K104 was initially the FM counterpart to KKDA AM (Soul 73), which aired R&B and soul music during the day and gospel at night. KKDA-FM primarily began as a disco station with the two slogans, K104 is Disco Soul! and K104 is Disco! then through the early to mid 1980s, KKDA-FM shifted into an CHR/UC format (also known as "CHUrban", which is the predecessor to the current Rhythmic CHR format) while retaining the K104 branding, first in 1983 with K104, This is it! and in 1985 with K104, Jammin' with the music! But then in the late 1980s, the station was briefly known as The All New Hot 104, KKDA-FM. But it was dropped immediately and went back to K104 with their new slogan K104, We've got it goin' on! (During the station's disco era, K104 had a mascot that billed itself as The K104 Disco Chicken).