Billed as "the realest show about being fake", "Keep it 100" is a podcast that serves as a spiritual successor to "Review-An-Impact", hosted by Brian Mann and Nate Milton. The idea behind the show came from the viewer feedback segments from "Review-an-Impact", where general questions regarding the co-hosts' opinions started to dominate the discourse as opposed to feedback related to episodes of the episodes of "Impact Wrestling" being reviewed. With "Live Audio Wrestling" deciding to terminate coverage of TNA, it was agreed that the viewer feedback segment would effectively be expanded to cover the entire show.