Phibun immediately prioritized Thai nationalism to the point of ultranationalism, and to support this policy he launched a series of major reforms known as the Thai Cultural Revolution to increase the pace of modernisation in Thailand. His goal "Aimed to uplift the national spirit and moral code of the nation and instilling progressive tendencies and a newness into Thai life". A series of cultural mandates were issued by the government. These mandates encouraged all Thais to salute the flag in public places, know the new national anthem, and use the standardized Thai language, not regional dialects or languages. People were encouraged to adopt Western attire as opposed to traditional clothing styles. Similarly, people were encouraged to eat with a fork and spoon, rather than with their hands as was customary in Thai culture at the time. Phibun saw these policies as necessary, in the interest of progressivism, to change Thailand in the minds of foreigners from an undeveloped country into a civilised and modern one.