In 2014, Delaware North lost a bid to renew its contract with the U.S. government to Yosemite Hospitality, LLC, a division of Aramark. When it had originally taken over the concessionaries in 1993, Delaware North was contractually required to purchase, at fair market value, "the assets of the previous concessionaire, including its intellectual property, at a cost of $115 million in today's dollars." This property included trademarks that were registered by both Delaware North and its predecessors, including place names such as Ahwahnee, Badger Pass, Curry Village, Yosemite Lodge, the slogan "Go climb a rock", and even "Yosemite National Park" itself. The contract with Delaware North also required that if it were to be succeeded as concessionaire, the successor must acquire all of the assets of the previous operator at fair market value. The contract with Yosemite Hospitality stated that the company be required to purchase furniture, equipment, vehicles, and "other property", but did not explicitly include intellectual property.