The song has been touted as the 2005 World Children's Day Anthem in conjunction with Ronald McDonald House Charities. It was used to raise awareness of that day; Destiny's Child were also global ambassadors for the 2005 program. In August, 2007, the Society for the Promotion of Community Standards (SPCS) requested "Stand Up for Love" to be played in New Zealand radio stations to reflect on child abuse after the Nia Glassie abuse case received widespread media attention. Similarly, organizations Sensible Sentencing Trust, Family First and For the Sake of Our Children Trust, asked for increased airplay of the song during a three-minute silence which was also requested by them.