The group's goals did "not" include the development of a new consumer flash memory card format. Rather, ONFI seeks to standardize the low-level interface to raw NAND flash chips, which are the most widely used form of non-volatile memory integrated circuits (chips); in 2006, nearly one trillion MiB of flash memory was incorporated into consumer electronics, and production was expected to double by 2007. , NAND flash memory chips from most vendors used similar packaging, had similar pinouts, and accepted similar sets of low-level commands. As a result, when more capable and inexpensive models of NAND flash become available, product designers can incorporate them without major design changes. However, "similar" operation is not optimal: subtle differences in timing and command set mean that products must be thoroughly debugged and tested when a new model of flash chip is used in them. When a flash controller is expected to operate with various NAND flash chips, it must store a table of them in its firmware so that it knows how to deal with differences in their interfaces. This increases the complexity and time-to-market of flash-based devices, and means they are likely to be incompatible with future models of NAND flash, unless and until their firmware is updated.