Pizam and Milman (1993) show that expectancy disconfirmations are good predictor of satisfaction among first-time visitors to a destination. In this study disconfirmations were regressed on a rating of fulfillment of expectations. The larger the discrepancy between expectation and outcome the more that factor influenced the fulfillment rating. Not all disconfirmations are good predictors of the fulfillment rating. The types of disconfirmations that prove to be good predictors are dependent on the goals of the traveler. For instance a disconfirmation related to the "quality of deluxe hotels" is more influential for travelers categorized as "sun-seekers" than for those categorized as "culture seekers". This suggests that individual factors are weighted for their relative importance to one's own satisfaction.