"HotVideo" was an implementation of this kind of hypervideo, developed at IBM's China Research Laboratory in 1996. Navigation to associated resources was accomplished by clicking on a dynamic object in a video. In 1997, a project of the MIT Media Lab's Object-Based Media Group called "HyperSoap" further developed this concept. It was a short soap opera program in which a viewer could click with an enhanced remote control on objects in the video to find information on how they could be purchased. The company Watchpoint Media was formed in order to commercialize the technology involved, resulting in a product called "Storyteller" oriented towards interactive television.