In the reorganization which followed, Lenovo was uncertain how to brand its Motorola smartphones. In November 2015, members of Lenovo management made statements that Lenovo would use the Motorola brand for all its smartphones. Then, in January 2016, Lenovo announced that it would be eliminating the Motorola brand in favor of "Moto by Lenovo". The company reversed course in March 2017 and announced that the Motorola brand name would be used in all regions in future products. "In 2016, we just finished transforming ourselves," Motorola Chairman and President Aymar de Lencquesaing said in an interview, "We have clarity on how we present ourselves."