A majority of the youth population do not feel that youth marketing has inflicted any substantial pressured through advertisements. However, a minority of the youth population may not be able to comprehend the persuasive intent of an advertisement and do not necessarily feel pressured but are at risk of deception. Some argue that companies should stop targeting children with online advertisements because children have become brand savvy from being constantly exposed to them on the Internet and insist their parents purchase a certain product. However, others argue that it is important for children to develop analytical skills of consumerism and children should know the distinction between advertising and other media content, so they are not vulnerable to manipulation.