Writing sessions for "Cowboys from Hell" took place throughout 1988 and 1989. After being turned down "28 times by every major label on the face of the Earth", Atco Records representative Mark Ross was asked by his boss, Derek Shulman (who was interested in signing them), to see the band perform after Hurricane Hugo stranded him in Texas. Ross was so impressed by the band's performance that he called his boss that night, suggesting that Pantera be signed to the label.