John McCarten of "The New Yorker" was negative, writing that the film "makes no attempt to exploit the sensational aspects of the tale it has to tell; on the contrary, it is woefully diffuse, and before it's over—roughly, three hours—boredom has set in like the grippe." "The Monthly Film Bulletin" wrote "Slick and passionless, the film is an expensive and heavily bowdlerised adaptation of Grace Metalious' best-seller," adding that "the film never quite makes up its mind whether to extol small-town America or castigate it." "TV Guide" wrote "This is the kind of hypertensive trash that gives melodrama a bad name, cynically tempering its naughty bits with smug moralizing. The fact that the film won an 'A' rating from the Catholic Legion of Decency, meaning it was deemed 'acceptable to all,' is a dead giveaway. (In actuality, it was given an "A-III" rating, meaning appropriate only for adults.)