In contrast to aftermarket tuners, Alpina BMW-based cars are currently mostly built by BMW on its production lines and are more comfort-oriented. Alpina is recognized as a car manufacturer and works very closely with BMW, sometimes participating in the development of BMW models and engines. Some Alpina models are even sold in North-America by BMW and either compete with the BMW M6 Gran Coupé, in the case of the Alpina B6 Gran Coupé, or replace them, in the case of the Alpina B7 as there is no M7 variant of the 7 Series to compete with the model.