Although WiMax was much earlier to market than LTE, LTE was an upgrade and extension of previous 3G (GSM and CDMA) standards, whereas WiMax was a relatively new and different technology without a large user base. Ultimately, LTE won the war to become the 4G standard because mobile operators such as Verizon, AT&T, Vodafone, NTT, and Deutsche Telekom chose to extend their investments in know-how, equipment and spectrum from 3G to LTE, rather than adopt a new technology standard. It would never have been cost-effective for WiMax network operators to compete against fixed-line broadband networks based on 4G technologies. By 2009, most mobile operators began to realize that mobile connectivity (not fixed 802.16e) was the future, and that LTE was going to become the new worldwide mobile connectivity standard, so they chose to wait for LTE to develop rather than switch from 3G to WiMax.