After announcing a $3 Million loss within two months of arriving, Campbell set about transforming the football club into a viable, sustainable, community-oriented football club that served the needs of the whole of the western region of Melbourne. One of the most significant achievements during Campbell's tenure was the redevelopment/revitalisation of the Whitten Oval creating a vibrant community hub which today, stands proudly representing the Club and its footprint within the western region of Melbourne. The club has yet to deliver on its on-field capabilities (in that it is yet to win a premiership flag since its first flag in 1954), however, the foundations have been built off-field with a $32.5 Million Whitten Oval Redevelopment (the home of the Western Bulldogs) and substantial increases in members. The Club announced a small operating loss of $280,000 in financial year 2006. In the last 3 years of Campbell's tenure, he returned the Club to healthy profits in excess of $1 million (EBTD) and a record membership of over 37,500 adult members.