Former Institute of General Semantics executive director Steve Stockdale has compared GS to yoga. "First, I'd say that there is little if any benefit to be gained by just "knowing" something about general semantics. The benefits come from maintaining an awareness of the principles and attitudes that are derived from GS and applying them as they are needed. You can sort of compare general semantics to yoga in that respect... knowing about yoga is okay, but to benefit from yoga you have to "do" yoga." Similarly, Kenneth Burke explains Korzybski's kind of semantics contrasting it, in "A Grammar of Motives", with a kind of Burkean poetry by saying ""Semantics" is essentially scientist, an approach to language in terms of knowledge, whereas poetic forms are kinds of action".