Beginning in 1990, Cher served as a donor and as the National Chairperson and Honorary Spokesperson for the Children's Craniofacial Association, whose mission is to "empower and give hope to facially disfigured children and their families". The annual Cher's Family Retreat is held each June to provide craniofacial patients, their siblings and parents an opportunity to interact with others who have endured similar experiences. She supports and promotes Get A-Head Charitable Trust, which aims to improve the quality of life for people with head and neck diseases.