The late 1980s saw the relocation of CityTV to 299 Queen Street West which gentrified the area almost overnight. A more mainstream culture soon attracted other artists, wider audiences, and wealthier businesses to the area. Small independent businesses started to move further west on Queen Street West past Spadina Avenue and Bathurst Street for the cheaper rent, an area at the time which was desolate after working hours. The push continued into the mid- and late 2000s and into Parkdale until that area also became associated with trendy businesses, and now condos.