Starting in 1961, Oakland's "Downtown Property Owner's Association," and the "Central Business District Association" repeatedly advocated for extending Alice Street directly through Snow Park, which was then the grounds of the Snow Museum, past the Schilling Gardens and the Bechtel Building at 244 Lakeside Drive, and down to the lake's edge on 20th Street. They purportedly sought to alleviate motorist traffic congestion that might be caused by the closure of Broadway during construction of the nearby BART line. The plan met stiff opposition from Oakland's City Council in October 1964, which, as reported by the Staff of the Oakland Tribune at the time, told downtown property interests to "quit wasting its time."