As 2000 approached, Giant Food Stores underwent many technological changes. In addition, the first new 2000 prototype store opened in Hellertown, Pennsylvania and additional new stores opened with shopping conveniences for customers including gas stations, full-service floral departments, smoothie and juice bars, expanded deli and bakery departments, and organic produce. The new millennium brought about additional change within the organization, as Edwards transitioned to another Ahold-owned company, Stop & Shop. The Edwards stores throughout New Jersey and New York were remodeled and reopened under the Stop & Shop banner. With the major change, Giant concentrated on its plans to expand, and opened stores in new market areas such as Altoona, Pennsylvania. In 2001, Giant formed an alliance with another Ahold company, Tops Markets, LLC in Buffalo, New York. The new partnership, called Shared Services, was designed to allow both companies to continue to operate individually as separate and distinct businesses while partnering to support corporate functions. U-Scan self checkout registers were implemented company-wide, and a new marketing campaign, "Quality. Selection. Savings. Every Day" was introduced. Giant Food Stores also began sponsoring the Giant Center arena in Hershey, Pennsylvania, the home of the Hershey Bears hockey team, as well as the Skyview at Hersheypark.