The village of Turners Falls was founded in 1868 as a planned industrial community according to the plan of Alvah Crocker, a prominent man from Fitchburg who envisioned in the immense power of the waterfalls the means of establishing a great city. Crocker was influenced by other, earlier and successful experiments in Lowell and elsewhere. Crocker's vision was to attract industry to the town by offering cheap hydropower that was made by the harnessing of the Connecticut River, through the construction of a dam and canal. His development concept was to sell mill sites along the power canal to those companies and to sell individual building lots to mill workers who would come to work in the mills. The rest of the village was laid out in a horizontal grid pattern with cross streets numerically. Avenue A, the main commercial district, was designed as a grand tree lined avenue.