The Hammersmith Apollo is seen in the American romantic comedy film "Just My Luck" where McFly perform. In the movie, the venue stands-in for the Hard Rock Café. It is also the location in "The Football Factory" where the Chelsea fans board the bus for Liverpool. It is mentioned in the poem "Glam Rock: The Poem" by the poet Robert Archambeau. The exterior of the (then) Gaumont Palace was used as the "Grand" cinema in the 1957 British film "The Smallest Show on Earth".