In studies of intelligence, Q factor analysis can generate Consensus based assessment (CBA) scores as direct measures. Alternatively, the unit of measurement of a person in this context is his factor loading for a Q-sort he or she performs. Factors represent norms with respect to schemata. The individual who gains the highest factor loading on an Operant factor is the person most able to conceive the norm for the factor. What the norm means is a matter, always, for conjecture and refutation (Popper). It may be indicative of the wisest solution, or the most responsible, the most important, or an optimized-balanced solution. These are all untested hypotheses that require future study.