Pelé's arrival resulted in greater TV exposure for the Cosmos and for the league overall. Ten million people tuned in to watch CBS' live broadcast of Pelé's debut match—a record American TV audience for soccer—with the Cosmos on June 15, 1975 against the Dallas Tornado at Downing Stadium in New York. CBS also televised another Cosmos match plus the 1975 Soccer Bowl championship match, and in 1976 ABC signed a contract to broadcast matches during the 1976 season. By 1976, NASL was being picked up by the mainstream media, with the sports pages of newspapers covering NASL.