VEU eventually expanded to KNBN-TV (now CW-affiliated sister KDAF) in Dallas–Fort Worth when that station debuted on November 1, and had proposed expansions into Chicago, Atlanta and Providence, Rhode Island that never took place. (In the case of Atlanta, Golden West was beaten out in operating an STV service by Subscription Television of Greater Atlanta, which launched its Superstar TV service over the ironically call-lettered upstart independent WVEU CW owned-and-operated station WUPA.) With Cox and Multimedia increasing their subscribership, offering up to 30 channels at close to the same price as VEU, the service less attractive to viewers; KAUT ceased carrying VEU programming on October 17, 1982. (The service continued to operate until September 30, 1984, when VEU's replacement Dallas outlet, KTWS-TV MyNetworkTV owned-and-operated station KDFI, ceased carrying the service due to subscriber declines associated to the widespread presence of cable television in the Dallas–Fort Worth market.)