McCown launched fadoo.com in March 2009 with the goal to "provide a platform for dialogue and comment among people of power and influence in the sports world. And then, let everyone in on the conversation." The website lasted just over a year before being removed in early June 2010. "It just didn't make business sense, anymore," a source close the operation wrote in an e-mail message. It appeared McCown lost interest in the fadoo.ca site months ago with no posts, updates, or otherwise.