Teradata has acquired several companies since becoming an independent public company in 2008. In March 2008, Teradata acquired professional services company Claraview, which previously had spun out software provider Clarabridge. Teradata acquired column-oriented DBMS vendor Kickfire in August 2010, followed by the marketing software company Aprimo for about $550 million in December. In March 2011, the company acquired Aster Data Systems for about $263 million. Teradata acquired email direct marketing company eCircle in May 2012, which was merged into the Aprimo business.