In 1906, David Fairchild imported 1000 cherry trees from the Yokohama Nursery Company in Japan and planted them on his own property in Chevy Chase, Maryland. The Fairchilds were pleased with the results of their planting and in 1907 began promoting Japanese flowering cherry trees as an ideal tree to plant around avenues in the Washington area. On September 26, with the help of the Fairchilds' friends, the Chevy Chase Land Company ordered 300 Oriental cherry trees for the Chevy Chase area. In 1908, Fairchild donated cherry saplings to every D.C. school to plant on its school grounds in observance of Arbor Day. At an Arbor Day speech that Eliza Scidmore attended, Fairchild proposed that the "Speedway" (a now non-existing route around the D.C. Tidal Basin) be turned into a "Field of Cherries."