Muhammad Amin Bughra and fellow Pan-Turkic Jadidist Masud Sabri rejected the Soviet imposition of the name "Uyghur people" upon the Turkic people of Xinjiang. They wanted instead the name "Turkic ethnicity" (Tujue zu in Chinese) to be applied to their people. Masud Sabri also viewed the Hui people as Muslim Han Chinese and separate from his own people. The names "Türk" or "Türki" in particular were demanded by Bughra as the real name for his people. He slammed Sheng Shicai for his designation of Turkic Muslims into different ethnicities which could sow disunion among Turkic Muslims.