Prior to 1998, merchandise sold by DC Comics was branded with the DC Comics logo rather than with the DC Direct or DC Collectibles logos. The company was called DC Direct from 1998 to 2012. From 2012 to 2020, DC Direct was known as DC Collectibles. On January 23, 2019, DC Comics told its employees that DC Collectibles would be moved to the Warner Bros. Consumer Products division as part of a company-wide re-organization. On Wednesday, February 19, 2020, the company changed its name back to DC Direct on its Facebook page. On Thursday, February 20, 2020, the company officially announced the name change.