It was originally named Conseco Fieldhouse, as the naming rights to the venue were sold to Conseco, a financial services organization based in nearby Carmel. In May 2010, the company renamed itself as CNO Financial Group, but the Conseco name was retained by the Fieldhouse. In December 2011, CNO Financial Group changed the name of the Fieldhouse to Bankers Life Fieldhouse, after one of its subsidiaries, Bankers Life and Casualty. The Fieldhouse announced on March 13, 2018, that CNO had decided not to renew its naming sponsorship, which expired on June 30, 2019.