During a League Cup match between Blackpool and Stoke City at the Britannia Stadium on 22 September, Euell, who at the time was sat on the substitutes bench, was racially abused by a Stoke fan, who was ejected from the stadium and subsequently arrested by Staffordshire Police, before being released pending inquiries. Euell confronted the supporter that was taunting him. Blackpool manager Ian Holloway, who had to restrain Euell, was furious in his post-match interview, saying: ""We are human beings and Jason is a footballer. The colour of his skin shouldn't matter. It was disgusting. The stewards believed what Jason said, got the bloke out and I hope he is banned for life. (He is) an absolute disgrace of a human being. I thought those days had gone. Jason was just sat in the dugout at the time. I saw his reaction and I had to calm him down. It's absolutely disgraceful."" While Euell later said: ""It did hurt. I felt I had to stand up for all colours and creeds and show that we won't accept it. I'm proud that I made a stand. It was a shock to hear what came out of the guy's mouth. Racism in football is not dead and buried but it's still a shock to hear that kind of thing in close proximity. There were people near the idiot who didn't agree with it, but there were others who turned a blind eye, which was disappointing."" Euell received an official apology from Stoke City, who confirmed that they would "impose the toughest possible sanctions" on the supporter accused of racial abuse.