The club was started in November 1997 by musician and early Iron Maiden member Tony Moore to provide a different approach to discovering, developing and promoting the best signed and unsigned artists available, and to create a "fertile, creative and spontaneous" atmosphere. The name was inspired by the Led Zeppelin track "Kashmir". Moore loved the track and also the band. He said "It seemed to me that Led Zeppelin covered nearly every genre of music in their time, from rock to acoustic. So I thought "The Kashmir Klub" would be perfect."