Rihanna has worked with music video director Anthony Mandler on more than a dozen music videos, the first being "Unfaithful" (2006). "We've done 16 videos together; they're not all tough, [...] Yeah, I mean, I'm known for the 'Disturbia's and the 'Russian Roulette's and things like that, but 'Only Girl (In the World)' is certainly an ethereal kind of empowering, beauty-filled video," Mandler said. Jocelyn Vena of MTV wrote, "Rihanna, like Madonna, also has a tendency to make truly thought-provoking music videos that fit the songs they represent. Smattered in between glitzier, more glamorous clips, Madge and Ri want us to think about bigger issues". Jon Bream of the "Star Tribune" commented "n the tradition of Madonna and Janet Jackson, Rihanna has become the video vixen of the '00s ... Rihanna has perfected the pout, the long-legged strut and trend-setting hairdos that keep women and men alike checking her out on YouTube." George Epaminondas of "InStyle" considers Rihanna's music videos to be "cinematic" due to her "blend of lush island rhythms and swinging pop and ... mischievous sensuality."