Moyle was a successful cattleman and originated the idea of the church establishing a cattle ranch in Florida. He was convinced that Florida's climate would prove ideal for raising cattle, as the key to success in that industry is growing grass. The church bought the original tract in 1950, and over 50 years, the ranch grew to more than . Deseret Cattle and Citrus Ranch, which is east of Orlando, is today the world's largest beef ranch, and the land is worth an estimated $858 million.