In 2005, it was announced that Steven Spielberg and Electronic Arts would be collaborating to create three new video game titles. Many were surprised when, in July, 2007, EA announced that their first collaboration of the three would be "Boom Blox", a puzzle game for Wii. Spielberg explained the unexpected choice, stating that "I really wanted to create a video game that I could play with my kids." He elaborated his younger children enjoy playing the Wii more than the PlayStation 3 or the Xbox 360, and this was a chance to "show they can have fun playing games that are non-violent and much more creative and strategic". His children gave feedback for the game because they were allowed to play a prototype.