Grant's stores were slower than the Kresge stores to adapt to the growth of the suburb and the change in shopping habits that this entailed. The attempt to correct this was belated; in the 1960s and early 1970s, the company built many larger stores (later known as "Grant City"), but unlike Kresge's Kmart they lacked uniform size and layout, so that a shopper familiar with one did not immediately feel "at home" in another. Grants' delay in building out its network of larger stores afforded rivals an opportunity to secure the most desirable building sites, leaving Grants with less preferable locations, often with inadequate selling space. After the company began to lose money, funds were borrowed to pay the quarterly dividend until this became impossible. A final tactic to stay in business involved requiring Grant's clerks and cashiers to offer a Grant's credit card application to customers to boost sales in the stores.