His album "More of the Truth" was released in the UK on 13 October 2008, and in 2009 the US musical instrument manufacturer Kala launched a series of 'Joe Brown' ukuleles. At the "Mojo" magazine's awards in London on 11 June 2009, Brown was presented with the lifetime award for outstanding contribution to music after 51 years' recording. "Mojo"'s album, "Harrison Covered" (November 2011), to mark the tenth anniversary of George Harrison's death, included Brown's recording of the former's "That's the Way It Goes".