The name "Aloha shirt" appeared later. By 1935 and 1936, the word "Aloha" was being attached to various sorts of Hawaiian products, so calling the garments "Aloha shirts" was hardly original. The term Aloha shirt first appeared in print in an advertisement for Musa-Shiya in the June 28, 1935 issue of "The Honolulu Advertiser" newspaper. However, Ellery Chun is sometimes credited for coining the term, perhaps in 1933; Chun's store reportedly carried window signs that said "Aloha shirts". The term "Aloha sportswear" was registered as a trademark by Chun's company in 1936, followed by Chun trademarking "Aloha Shirt" in 1937 and owning the rights to this appellation for the next 20 years.