The 2012 Philadelphia Museum of Art exhibition included the installation throughout Philadelphia of 54 billboards featuring Strauss' photographs. Although they could be viewed individually, the images were loosely structured around the themes of the "Odyssey," journey and homecoming. In this, the "Billboard Project" was similar to Strauss' annual I-95 exhibition which she describes as an "epic narrative about the beauty and struggle of everyday life". The "Billboard Project" included photographs from Strauss's travels around the country, from the Gulf of Mexico to Fairbanks, AK.