World No Tobacco Days have not induced a positive vocal response from the tobacco industry. For example, a memo made publicly available through the Tobacco Archives website was sent out to executives of R.J. Reynolds Tobacco Company in preparation for the third annual World No Tobacco Day, which had the theme of "Childhood and Youth Without Tobacco". The memo includes a warning about the upcoming day, a document that explains the arguments they anticipate the WHO making, and an explanation of how the company should respond to these claims. For example, in response to the anticipated argument that their advertisements target children, the company's response includes arguments that claim their advertisements are targeted towards adults by using adult models, and that advertisements lack the power to influence what people will actually purchase. In Uganda, since the World No Tobacco Day is the one day that the media is obligated to publicize tobacco control issues, the British American Tobacco company uses the eve of the day to administer counter-publicity. In 2001, their strategy included events such as a visit with the President of the International Tobacco Growers Association.