During the Gulf War in the 1990s, the IDF Spokesperson's Unit was repositioned to directly report to the IDF Chief of Staff. The head of the unit at the time, Brig. Gen. Nachman Shai, changed the unit's uniform tag to the one it has today. It was later placed under the Operations Directorate during changes to the army made in 2000. In the year 2006, the Chief of Staff concentrated the Spokesperson's Unit as the professional military authority in matters of public relations. Within this concentrated framework, new branches, fields, and positions were opened within the unit.