An outspoken man who had several brushes with the game's officials, Hookes retired at the end of the 1991–92 season and pursued his media career. He moved to Melbourne in 1995 and broadcast on Radio 3AW. His popularity among players and his reputation for strong leadership led to his appointment as coach of the Victorian team in 2002. The team enjoyed success under his tutelage, but he died after being punched by a hotel bouncer outside a pub where he had been drinking with Victorian players following their victory in a match earlier in the day.