Improving economics combined with dramatically improved ski equipment turned skiing into a major sport for the first time in the 1960s. To serve the growing market, a new twenty room Inn was opened near the Ski Barn. In 1966 Weider sold Blue Mountain Pottery and used the money to fund a major expansion, adding three double chairs and replacing the Barn with the new "Central Base Lodge". Weider died in 1971, before the mountain was fully developed. After his death control passed to his son, George. George later became Chairman, and passed day-to-day management to Jozo's son-in-law, Gordon Canning.