After the studio – which was rechristened as the Walt Disney Company in 1986 – underwent a change in management, Disney sought to bring back some sort of programming to broadcast television. Their efforts led to the premiere of "The Disney Sunday Movie", which debuted on February 2, 1986, on ABC. Many names were considered to serve as presenter for the revived show, including Julie Andrews, Dick Van Dyke, Cary Grant, Tom Hanks, Walter Cronkite, Roy E. Disney (who closely resembled his uncle), and even Mickey Mouse. The studio finally decided to have Michael Eisner, the company's recently hired CEO, host the series. Although he was not a performer, after filming a test video with his wife Jane and a member of his executive team (which required multiple takes), studio management believed he could do the hosting job. Eisner hired Michael Kay, a director of political commercials for then-U.S. Senator Bill Bradley, to help him improve his on-camera performance.