Competitively, KKDA also has a current crosstown rivalry with another CHUrban station KBFB ("97.9 The Beat"), who has taken advantage of KKDA's 'traditional' urban direction and used that to their advantage, resulting in the two fighting it out for R&B/hip hop dominance in the Metroplex. Their first competition until 1985 was the now defunct R&B radio station KNOK 107.5 (which used the slogan "Disco and More!") and their second competitor from 1988 until 1995 was station KJMZ (known as "100.3 Jamz"). In addition, they also once had a competitor in rhythmic contemporary rival KZZA ("Casa 106.7"), which had shifted from a Hispanic rhythmic direction, since KKDA also has a sizable share of Hispanic listeners. However, KZZA is a rimshot signal. KNOR was considered a competitor from 2004-2006 as it was the only station in the Metroplex having a similar format to KKDA-FM's urban contemporary format.