At the start of the 2nd half of the 20th century, RK Bjelovar dominated Croatian handball, and in the 1970s won five Yugoslav league championships. In 1972 RK Bjelovar won the EHF Champions League, Europe's greatest handball competition, and reached the final the following year. A smaller city, Bjelovar's reign of successes can be likened to that of the storied Vince Lombardi–era Green Bay Packers of the National Football League, as the town of Green Bay, Wisconsin, the smallest NFL market in the United States, brought home five league championships in the 1960s.