Winning Moves UK split their packs into categories based on licenses and the age range they are aimed at. The categories used include "Classics" (packs not requiring a license and those before Winning Moves UK started categorising their packs), "Specials" (sold for more for reasons such as needing a license), "Juniors" (aimed at a younger audience, with only 24 cards instead of the 30 and cases of a different shape) and "Limited Editions" (packs which have a limited stock and are 'For Big Kids'). They have also introduced a new range called "Very Specials" which has had two packs so far, the Royal Wedding pack and the upcoming Festivals pack.