One Q-sort should produce two sets of data. The first is the physical distribution of sorted objects. The second is either an ongoing 'think-out-loud' narrative or a discussion that immediately follows the sorting exercise. The purpose of these narratives were, in the first instance, to elicit discussion of the reasons for particular placements. While the relevance of this qualitative data is often suppressed in current uses of Q-methodology, the modes of reasoning behind placement of an item can be more analytically relevant than the absolute placement of cards.