The music video was shot in Orlando, Florida and was a "creative struggle" according to Mosley, as Creed had only a short time to shoot the video before they went on tour in Japan. Over 300 extras were used in the video as members of the audience as well as the people seen with the band backstage. For the pause scenes Mosley had the band and the audience freeze while the camera rotated around them, and also used multiple cameras set up around the band that were then joined together with hovering objects added later in post production. Cables were also used for the scenes where Stapp is hovering over the audience. For the final scene, a 360 degree photography spin technique is used, a relatively new technique at the time, which required an array of cameras and sophisticated software to interpolate the still images into what appears to be one continuous shot of Stapp and the band backstage before heading off to play on stage.