Rhossili Bay featured in the Opening Ceremony of the London 2012 Olympic Games, a youth choir began a cappella performances of "Bread of Heaven" live on the beach which was broadcast at the Olympic Stadium. The bay has been used as the setting of New Earth in the sci-fi show "Doctor Who" and the bay including the Old Rectory was used in "". In 2014, it was voted the UK's number one beach, third best in Europe, and 9th best in the world, by TripAdvisor users.