Critics took to social media to voice their opposition, with the hashtag #BoycottDolceGabbana garnering 30,000 tweets on Twitter in five days. Celebrities, including Elton John, Madonna, Victoria Beckham, Ricky Martin, Martina Navratilova and Courtney Love, were among those expressing anger over the remarks. Love said she would "burn all of her Dolce and Gabbana clothing", while John, father of two children conceived through IVF, commented, "How dare you refer to my beautiful children as 'synthetic'. And shame on you for wagging your judgmental little fingers at IVF – a miracle that has allowed legions of loving people, both straight and gay, to fulfil their dream of having children." In an Instagram post Madonna, who appeared in a 2010 Dolce & Gabbana campaign, said, "All babies contain a soul however they come to this earth and their families. There is nothing synthetic about a soul!! So how can we dismiss IVF and surrogacy? Every soul comes to us to teach us a lesson. God has his hand in everything even technology! We are arrogant to think Man does anything on his own. As above so below! Think before you speak."