In 2015, the northern capital city of Hanoi hosted the Music Bank World Tour. In the year of 2018, V Live and RBW Entertainment Vietnam launched special monthly mini-concerts called "V Heartbeat Live", inviting both V-pop and K-pop stars to perform, such as Winner, Momoland, IKon, Sunmi, and more. In the same year, Park Ji-yeon collaborated with a Vietnamese singer, Soobin Hoàng Sơn, releasing Vietnamese and Korean versions of the single "Between Us". K-pop, and Korean culture in general, gained popularity mainly because of the Vietnamese youth.