Franklin saw the printing press as a device to instruct colonial Americans in moral virtue. Frasca argues he saw this as a service to God, because he understood moral virtue in terms of actions, thus, doing good provides a service to God. Despite his own moral lapses, Franklin saw himself as uniquely qualified to instruct Americans in morality. He tried to influence American moral life through the construction of a printing network based on a chain of partnerships from the Carolinas to New England. Franklin thereby invented the first newspaper chain, It was more than a business venture, for like many publishers since, he believed that the press had a public-service duty.