The Cincinnati Reds baseball team, also owned by Crosley until 1961, broadcast its games over WLWT from 1947 through 1995. The station also fed the games to a network of stations that covered Ohio, Kentucky, Indiana, West Virginia, and Tennessee (and included some of its Crosley-owned sister stations). It continued originating Reds games long after most "Big Three" stations dropped local sports programming. The station also aired any nationally televised Reds games through NBC's MLB broadcast contract from its 1948 sign-on until 1989, including their back-to-back World Series titles in 1975 and 1976.