BPAL also releases one new monthly scent which coincides with the full moon. These scents are different each month, following themes established by various mythological and lunar calendars, and they are only available for a few days. While most selling is done online, The Lab does host monthly "Lunacy" (Will Call) events in Los Angeles, Atlanta, and Vermont to allow people to purchase oils in person and interact with the staff and owners. Additionally, they often make scents available for giveaway as part of food drives or other charitable events at these times.