Analyzing the success of Tarantino's marketing, "Billboard" chalked up MCA's compilation to identifying the market niche: ""Pulp Fiction"...successfully spoke to those attuned to the hip, stylized nature of those particular films." The eclectic "mix-and-match strategy" is true to the film. "In some cases, like "Pulp Fiction" and "Reservoir Dogs", which were not geared toward any specific demographic, the soundtracks were still very focused albums," said Kathy Nelson, senior VP/general manager at MCA Soundtracks. "In both cases, the body of work — both the music and the film — has a specific personality."