In 2005, Super Bock won two awards in the 1st edition of the Advertising Effectiveness Awards and got the best result ever in terms of notability, according to data presented to the jury of the Effectiveness Awards. Super Bock Green Campaign by Tempo OMD won the gold award. Launched in 2004, this beer created a new segment in the beverage market in Portugal – the flavoured beers – thus constituting a challenge for the company and bringing a new dynamic to the category.