In RPI's 1953 pamphlet, "An Entirely Different College," Hibbs defined a professional institute as a college or university that arranged most of its programs of study around occupations or professions. Not abiding to the traditional University system, RPI gained a reputation as a unique institution in conservative Virginia. This uniqueness found its way into many of the art and literature students during the 1950s and 1960s as they adopted the beatnik look and dress style. When George Oliver took over as President in 1959, he did not believe that RPI still needed the name recognition that William and Mary brought. This, along with growing radicalism among the students and faculty of RPI began to sever the relationship with the parent school.