"In Uruguay, soccer is our main sport," said Luis Costa Baleta, a horse owner from a long-time Uruguayan racing family. "Whenever the national team plays, the entire country stops to watch the match. Since Invasor has gone to the United States, every time he runs, all the simulcast halls are crowded with people who come to see him and bet on him. They shout and cheer for him as if Uruguay was playing in the finals of the World Cup. They treat the horse as if he were still their own. No one can imagine what it's like. He's become a national hero."