In the next five decades after King Huiwen's death, King Zhaoxiang of Qin shifted his attention to the Central Plains after the victories in the south against Chu. In the early years of King Zhaoxiang's reign, the Marquis of Rang (穰侯) served as Qin's chancellor and he actively pushed for military campaigns against the Qi state in the far eastern part of China. However, the marquis had his personal motives, as he intended to use Qin's powerful military to help him conquer a fief in Qi territories, since the lands were not directly linked to Qin and would not be under the Qin government's direct administration.