Public relations became a main priority during the Coalition's first decade. The goal was to both increase public awareness of the benefits of all-girls education for girls and to help individual NCGS member schools with their own public relations efforts. NCGS worked to establish a media presence through published press releases, radio and print interviews, and letters to the editor. These efforts helped position NCGS as an expert on girls' education. In January 1992, when the AAUW released the report, "Shortchanging Girls, Shortchanging America", which highlighted key areas of gender inequity in American education, NCGS moved swiftly to position itself in response to the findings. The timing allowed for the Coalition's recently gathered research and data in support of girls' schools to become part of the national conversation about gender issues, which was going full tilt.