The "Pennsylvania Gazette", like most other newspapers of the period was often poorly printed. Franklin was busy with a hundred matters outside of his printing office, and never seriously attempted to raise the mechanical standards of his trade. Nor did he ever properly edit or collate the chance medley of stale items that passed for news in the "Gazette." His influence on the practical side of journalism was minimal. On the other hand, his advertisements of books show his very great interest in popularizing secular literature. Undoubtedly his paper contributed to the broader culture that distinguished Pennsylvania from her neighbors before the Revolution. Like many publishers, Franklin built up a book shop in his printing office; he took the opportunity to read new books before selling them.