The "trend towards Persianisation" started in the 18th century by the Delhi school of Urdu poets, though other writers, such as Meeraji, wrote in a Sanskritised form of the language. There has been a move towards hyper Persianisation in Pakistan since 1947, which has been adopted by much of the country's writers; as such, some Urdu texts can be composed of 70% Perso-Arabic loanwords just as some Persian texts can have 70% Arabic vocabulary. Some Pakistani Urdu speakers have incorporated Hindi vocabulary into their speech as a result of exposure to Indian entertainment. In India, Urdu has not diverged from Hindi as much as it has in Pakistan.