Over the course of the group's existence, several hundred people joined and left. In the early 1990s, their membership dwindled, numbering as few as 26; these defections gave Applewhite a sense of urgency. In May 1993, the group took the name "Total Overcomers Anonymous". They then spent $30,000 to publish a full-page advertisement in "USA Today" that warned of catastrophic judgment to befall the Earth. Its publication led about 20 former members to rejoin the group. This, along with a series of public lectures in 1994, caused membership to double from its nadir at the beginning of the decade. By this time, Applewhite did not regiment his disciples' lives as strictly as he had and spent less time with them.