Hearst promoted writers and cartoonists despite the lack of any apparent demand for them by his readers. The press critic A. J. Liebling reminds us how many of Hearst's stars would not have been deemed employable elsewhere. One Hearst favorite, George Herriman, was the inventor of the dizzy comic strip "Krazy Kat." Not especially popular with either readers or editors when it was first published, in the 21st century, it is considered a classic, a belief once held only by Hearst himself.