"Man Down" and "California King Bed" were released as singles in May 2011 with moderate success. "Cheers (Drink to That)", which interpolates Avril Lavigne's 2002 single "I'm with You", was released as the seventh and final single from the album. To promote the album, Rihanna embarked on her Loud Tour in June 2011, which sold out 10 nights at The O2 Arena in West London, the most sold-out shows for a female artist in the venue's history. The tour was the seventh highest-grossing tour worldwide of 2011. In September 2020 she put her St John's Wood, North London house for sale with a price of £32 million.