Graphic design in the United States began with Benjamin Franklin who used his newspaper "The Pennsylvania Gazette" to master the art of publicity, to promote his own books, and to influence the masses. "Benjamin Franklin's ingenuity gained in strength as did his cunning and in 1737 he had replaced his counterpart in Pennsylvania, Andrew Bradford as postmaster and printer after a competition he instituted and won. He showed his prowess by running an ad in his "General Magazine and the Historical Chronicle of British Plantations in America" (the precursor to the Saturday Evening Post) that stressed the benefits offered by a stove he invented, named the "Pennsylvania Fireplace". His invention is still sold today and is known as "the Franklin stove". "