The argument for the necessity of the term states that economic and technological conditions of our age have given rise to a decentralized, media-dominated society. These ideas are simulacra, and only inter-referential representations and copies of each other, with no real original, stable or objective source for communication and meaning. Globalization, brought on by innovations in communication, manufacturing and transportation. Globalization is cited as one force which has decentralized modern life, creating a culturally pluralistic and interconnected global society, lacking any single dominant center of political power, communication, or intellectual production. The postmodern view is that inter-subjective knowledge, and not objective knowledge, is the dominant form of discourse. The ubiquity of copies and dissemination alters the relationship between reader and what is read, between observer and the observed, between those who consume and those who produce.