In 1996, Indianapolis Motor Speedway owner Tony George established the Indy Racing League, and Team Menard signed up to compete in their first full season of IndyCar racing. Because the majority of the established teams and drivers of open-wheel racing competed in the rival CART series, Brayton (and rookie teammate Tony Stewart) were considered legitimate contenders for the IRL title. After a bad start to the season, Brayton asserted his competitiveness by winning his second Indy pole after a dramatic qualifying session in which he withdrew an already-qualified car to get a second chance at taking the top spot.