WKYC "Radio 11" was a large record-selling influence as far away as New York City and Miami. However, its main local competition in those days was WIXY 1260 "Super Radio". Unlike WIXY, WKYC – being an NBC owned-and-operated station in a situation not unlike WRC (980 AM) in Washington – was obligated to carry all NBC Radio programming such as the weekend "Monitor", as well as all top-of-the-hour NBC Radio newscasts. The NBC Radio afternoon daily network news feed was also based from WKYC's studios and anchored by Virgil Dominic, who also served as WKYC-TV's lead news anchor.