Maloney (1999) asked people questions about their feelings to variations on images featuring the same archetype: some positive, some negative, and some non-anthropomorphic. He found that although the images did not elicit significantly different responses to questions about whether they were "interesting" or "pleasant", but did provoke highly significant differences in response to the statement: "If I were to keep this image with me forever, I would be". Maloney suggested that this question led the respondents to process the archetypal images on a deeper level, which strongly reflected their positive or negative valence.