On November 22, 2006, Costa de Oro Television (founding owner of KJLA, which was purchased by the network's founder Walter Ulloa in 1994) announced that it would turn the LATV format into a full-fledged national network with a standardized schedule, resulting in the network becoming a competitor with established Spanish language networks such as Univision, Telemundo and Azteca América; as a result, Costa de Oro Television was subsequently renamed LATV Networks. The national LATV network launched on April 23, 2007, on 16 stations in media markets with heavy Latino/Hispanic populations. On May 22, 2007, LATV signed an affiliation agreement with Entravision Communications to carry the network on stations it owned or managed in 10 markets (including Boston, Denver; Albuquerque, Tampa-St. Petersburg and Washington, D.C.), including five of the 25 largest Hispanic markets in the U.S.