Frasers Group plc (formerly Sports Direct International plc) is a British retail group, named after its ownership of British department store chain, House of Fraser. The company is best known for trading predominantly under the Sports Direct brand, which operates in both physical outlets and online. Other retailers owned by the company include Jack Wills, Flannels, USC, Lillywhites, Game, and Evans Cycles. Outside of retail outlets, the company owns numerous brands, including Everlast, Lonsdale and Slazenger. Its ownership of the Everlast name inspired the launch of the Everlast Fitness Club chain in 2020.