A sought after celebrity endorser, she has endorsed a wide variety of products and is considered one of the most credible among the elite group of endorsers. She is reported to lend her name only with those products she believes in and uses it as well. Her endorsements as a child started in 1974 with Breeze laundry powder and Bear Brand powder milk with Nida Blanca (banking on their mother-daughter roles). She also appeared in the print ads of Libby's Pork and Beans and Newton's Coco Spread. Her appeal to consumers help catapult a number of products (and infomercial) to gain a sizable share of the market, most notably: Ever Gotesco Malls, Modess, Green Cross Alcohol & Soap, Whisper, Alaska, Globe, Swift Spaghetti & Corned Beef, Loviscol, McDonald's, Jollibee, Mr. Clean, Breeze, Minola, Fiesta Spaghetti, Golden Fiesta Cooking Oil, Aji Ginisa, Vaseline shampoo, Argentina Corned Beef, DOH's Newborn Screening, Quick Chow Noodles and Saucy Me.