After the failure of the first album, Starr had the group back in the studio for most of 1987 and 1988 recording their second album. Dissatisfied with the excessively bubblegum sound of their first album, the group wanted to have more input on their look, direction and song material. As a result, Wahlberg, Wood and Jordan Knight received associate producer credit on the final product. The album's first single was "Please Don't Go Girl", a ballad released in the spring of 1988. Failure seemed destined a second time when the song became another that went unnoticed by the listening public, and Columbia Records made plans to drop the New Kids from the label. At the eleventh hour, however, a pop radio station in Florida began playing the song. Scoring listener approval, it soon became the most requested song on their play list. When Columbia caught wind of the positive response, they decided to keep the group on its roster and put more effort into promoting the single. Columbia decided to re-shoot a music video for "Please Don't Go Girl", hiring director Doug Nichol, and sent the video to thousands of radio stations across the country to show the group's visual appeal. National attention soon followed and "Please Don't Go Girl" eventually climbed to No. 10 on Billboard's Hot 100 Singles Chart—becoming the group's first hit.