In July 2014, industry news website Cartt.ca reported that Bell Media was notifying cable providers that Viewers Choice would be shutting down on September 30, 2014. The notices were issued just after the CRTC renewed the licences for various PPV services, including Sportsnet PPV, a service wholly owned by Rogers (and carried by both Rogers and Cogeco alongside Viewers Choice) which was previously restricted to sports and special events. Under the renewed licences, all PPV providers would be subject to standard conditions of licence permitting a full range of PPV programming including movies, implying that Rogers could use the Sportsnet PPV licence to take full control of the pay-per-view lineup and corresponding revenues on its cable systems, much as Bell and Shaw have already done.