Collegiate chapters of Alpha Phi host a philanthropy event known as Red Dress Gala (also called "Red Dress Ball" or "Aphiasco" by some chapters), which includes a silent auction, guest speakers, and a full dinner for sisters, alumni, and family. Traditionally, the collegiate members wear red dresses to represent their support for Women's Heart Health. Collegiate chapters, alumnae chapters and individual members can nominate a local heart project for the Heart to Heart Grant. Self-nominations are also accepted. The recipient is selected by a team of medical professionals and the Foundation Board of Directors.