On September 25, 2000, TNN was folded into the MTV Networks division based in New York City, and was renamed The National Network (later branding as "The New TNN"). The rebranding coincided with major changes to the network's programming, including the network premiere of the World Wrestling Federation's flagship program "RAW Is War", which moved to TNN from USA Network as part of a new contract with Viacom. As WWF programs were typically among USA Network's highest-rated programs, the move was considered a major coup for TNN. MTV Networks chairman Tom Freston described TNN as now being a general entertainment service, albeit one with a "sort of populist middle-America flavor" rather than "another network for New York or Los Angeles."