Sunbury '74 ran from 25 to 28 January. The attendance was approximately 30,000 and the entry fee was $12.00 (3 days), $10.00 (2 days), $5.00 (1 day). A new concept of a second performing stage was added to include alternative performances such as jazz recitals, theatre, dance, mime, poetry and acoustic music. Mushroom Records released two separate albums, "Highlights of Sunbury '74 Part 1" and "Highlights of Sunbury '74 Part 2". Blackfeather issued their own album, "Blackfeather Live!". The 69'ers released, "Francis Butler's 69ers Live" from the previous year's performance.