Articles in "East Touch" are written in colloquial Chinese and are often peppered with slangy Cantonese phrases and English words. The layout of the magazine is very colourful with photos, pictures and graphics taking up equal, if not more, page space than words. The magazine's layout changes frequently to maintain freshness and to avoid any 'detachment' between authors and readers. However, such oral–oriented written discourse has been accused of polluting Modern Standard Chinese, and has been blamed by teachers and educators for the deteriorating language proficiency of Hong Kong's youngsters.