In the early hours of 25 February 1931 a fire destroyed the Queen's Hall, though both the College and the winter gardens escaped. In the coming days discussions on reconstruction led to the proposal that the entire site be transferred to the College which would then apply for a Charter alone. The Drapers' Company obtained St Helen's Terrace, a row of six houses neighbouring the site, and in July 1931 it was agreed to give these over to the People's Palace for a new site adjacent to the old, which would now become entirely the domain of the College. Separation was now achieved. The Charter was now pursued, but the Academic Board asked for a name change, feeling that "East London" carried unfortunate associations that would hinder the College and its graduates. With the initial proposed name, "Queen's College", having already been taken by The Queen's College, Oxford and "Victoria College" felt to be unoriginal, "Queen Mary College" was settled on. The Charter of Incorporation was presented on 12 December 1934 by Queen Mary herself.