Goodes is of Aboriginal descent and is active in the Sydney Indigenous community. He has spent time working with troubled Indigenous youth, including those in youth detention centres, along with his cousin and former teammate Michael O'Loughlin. Goodes and O'Loughlin have also helped to start an Indigenous football academy. In September 2009 they launched the Goodes O'Loughlin Foundation, a foundation aimed at empowering the next generation of Indigenous role models in all walks of life across Australia. Goodes and O'Loughlin co-chair the foundation, which focuses on education, employment and healthy lifestyles.