What little funding IBM provided went to provide the shirts, "trinkets and trash", and an onsite headquarters for Teamers to coordinate their efforts and collect items to give to vendors. IBM had established the Grass Roots Marketing department proposed earlier, and had even tapped Vicci Conway and Janet Gobeille to provide support and guidance for Team OS/2 with Whittle voluntarily stepping aside from his previous day-to-day focus on supporting and monitoring Team OS/2 activities. Janet was nicknamed "Team Godmother", but everyone in IBM, especially Whittle, was wary of trying to direct volunteers or make Team OS/2 too structured or formal, in order to avoid "breaking something that works".