This is where he got in touch with the Shripad theater company. He was quite impressed by the plays conducted by this company as well as the new foreign films which were being released in Mumbai. As a young man of 21–22, he got interested in making his own movie. With another friend and financier, Mr. Chitre, he managed to import raw film and movie camera from abroad, and shot the first Indian feature film "Shree Pundalik". This first Indian feature film was released on 18 May 1912 in Mumbai's Coronation movie theater. Almost one year after this movie was released, Dadasaheb Phalke released the second Indian feature film "Raja Harischandra" in the same theater on 3 May 1913. "Pundalik" continued to run in the same movie theatre in Mumbai for about two weeks. The advertisement for the film published in The Times of India used such attractive announcements to lure more viewers-- "Half of the Mumbai population has seen it, the remaining half should also see it".