In 2004, the Harem World Tour grossed $60 million and sold 700,000 tickets, $15 million and 225,000 sales of which came from the North American leg, although with ticket prices raised 30% from previous tours, average sales per venue were up 65%. In North America, Harem tour promoters Clear Channel Entertainment (now Live Nation) took the unusual step of advertising to theatre subscribers, in an effort to reach fans of Brightman's Broadway performances, and also sold VIP tickets, at $750 each, which included on-stage seating during the concert and a backstage pass. Tour reviews were mixed: one critic from the "New York Times" called the La Luna tour "not so much divine but post-human" and "unintentionally disturbing: a beautiful argument of emptiness."