The "Mother" series titles are built on what Itoi considered "reckless wildness", where he would offer ideas that encouraged his staff to contribute new ways of portraying scenes in the video game medium. He saw the titles foremost as games and not "big scenario scripts". Itoi has said that he wanted the player feel emotions such as "distraught" when playing the game. The game's writing was intentionally "quirky and goofy" in character, and written in the Japanese kana script so as to give dialogue a conversational feel. Itoi thought of the default player-character names when he did not like his team's suggestions. Many of the characters were based on real-life personalities. Itoi sought to make the game appeal to populations that played games less, such as girls.