General semantics is concerned with how events translate to perceptions, how they are further modified by the names and labels we apply to them, and how we might gain a measure of control over our own responses, cognitive, emotional, and behavioral. It can serve as an antidote to certain kinds of delusional thought patterns in which necessarily incomplete and possibly warped mental constructs are projected onto the world and treated as reality itself. After partial launches under the names "human engineering" and "humanology", Polish-American originator Alfred Korzybski (1879–1950) fully launched the program as "general semantics" in 1933 with the publication of "Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics".