After every other Chrysler executive insisted that the TC was hopeless and should be written off, Iacocca refused to accept responsibility for its failure saying it might have worked if his marketers had "positioned" it properly. According to Bob Lutz, a Chrysler executive, the partnership with Alejandro de Tomaso resulted in only the TC, a "misadventure" that wound up costing Chrysler "close to $600 million." That is, the cost to produce each of the 7,300 TCs was about $80,000 in 1990 dollars.