The architects kept to their brief of providing the high density within the available. The visual anchor of the design is the tower block of one-bedroomed flats, Great Arthur House, which provides a vertical emphasis at the centre of the development and, at 16 storeys, was on its completion briefly the tallest residential building in Britain. It was the first residential tower block in London that was over 50 metres in height, and also the first building to breach the 100-feet height limit in the City of London.