In response to an August 2011 price drop on the Nintendo 3DS hardware, Nintendo announced plans to give early adopters of the system a number of Virtual Console releases as appreciation of their support. Owners of the system who logged into the Nintendo eShop by a specified time in their home markets became "Nintendo 3DS Ambassadors". In September 2011, ten NES titles were made available through Virtual Console to the Ambassadors at no cost before their general release; the games included marquee titles such as "Super Mario Bros." and "The Legend of Zelda". They were released to the general public for purchase at a later date, with additional features such as simultaneous multiplayer across multiple systems; Ambassadors received the new features as free software updates. On December 16, 2011, Ambassadors received access to ten Game Boy Advance titles, also at no charge, that are not scheduled to be released to those who are not Ambassadors.