In the 1970s, Lady Bird focused her attention on the Austin riverfront area through her involvement in the Town Lake Beautification Project. From 1971 to 1978, she served on the board of regents for the University of Texas System. She also served on the National Park Service Advisory Board, and was the first woman to serve on National Geographic Society's Board of Trustees. President Nixon mentioned her as a possible ambassador in a circulated memo, but never nominated her for office.