On September 3, 1973, "Sports Illustrated" featured a soccer player on its cover for the first time — Philadelphia Atoms goalkeeper Bob Rigby. SI profiled the Philadelphia Atoms victory in the NASL championship, the first time an American expansion sports team won a title in its first season. Philadelphia averaged 11,500 fans in 1973, the first time since 1967 that any North American professional soccer team had averaged over 10,000 fans. The cover title declared "Soccer Goes American", as Philadelphia had started six Americans in the championship match. Despite the "Soccer Goes American" title, however, in no season after 1974 did any American player win the MVP award or finish as league top scorer, as the mid-1970s saw an influx of foreign talent.