Following Jim Runyon's sudden departure and death from cancer in April 1973, the morning drive shift was taken over by Larry Morrow, formerly of WIXY; Morrow would be joined by Joe Tait as morning sportscaster, Tait also served as the lead play-by-play voice for both the Indians and Cavaliers. In addition to Franklin, Morrow and Tait, the daytime lineup included at one time or another, Phil McLean, Al James, Jim Davis, Jack Reynolds, Tony Matthews, Jeff Elliot, Johnny Andrews, Lanny Wheeler, Lee Andrews, Ted Alexander and Bill King.