WSTR seemed likely to become The CW's Cincinnati affiliate being a full-power station and WBQC being a Class A low-power outlet. On March 2, however, Sinclair announced that WSTR would affiliate with MyNetworkTV. The announcement seemingly opened the door for WBQC to potentially become the area's CW affiliate. Instead, the network agreed on April 19 to be carried on a new second digital subchannel of WKRC-TV (channel 12) forcing WBQC to become an independent station. With its new MyNetworkTV affiliation, WSTR adopted the "My 64" brand similar to most of the network's other stations. On September 21, 2009, WSTR reintroduced its 1990s brand, dropping the "My" branding in favor of "Star 64", while keeping the network's logo color and style scheme. This followed a similar trend with some other MyNetworkTV affiliates after the network became a syndication service.