The San Francisco 49ers, located on the other side of San Francisco Bay, were the Raiders' geographic rivals during the Raiders' time in Oakland. The first exhibition game, played in 1967, ended with the 49ers defeating the AFL Raiders 13–10. After the 1970 merger, the 49ers won in Oakland 38–7. As a result, games between the two are referred to as the "Battle of the Bay." Since the two teams play in different conferences, regular season matchups happen only once every four years. Fans and players of the winning team could claim "bragging rights" as the better team in the area.