On 13 November 2013, Volvo Trucks released an advertisement on YouTube that shows Van Damme doing the splits while perched with each of his feet on the outer rearview mirrors of one semi-trailer truck and one box truck moving backwards, which Van Damme describes in the commercial as "the most epic of splits". The video quickly went viral around the web, receiving more than 11 million views in three days, 35 million in the first week. It was dubbed as the epic split.