Jimmy Wyble with Spade Cooley was the first Esquire endorser for Don Randall's advertisements. George and Leo took a new Broadcaster out to show Jimmy Bryant at the Rancho Reveler soon afterwards. He first played it on the edge of the stage with an admiring crowd up close. In 1954 Luther Perkins played a slightly modified Esquire, recording the first Johnny Cash songs "Wide Open Road" and "Hey Porter". This guitar can also be heard on all records before "I Walk The Line", for which Perkins played an Esquire. Throughout his career Perkins used various Esquires. With this guitar, Perkins created the legendary "Boom Chicka Boom Sound" that identified Johnny Cash's music.