The team was reformed as the Coventry Bears, and at the end of the 1990 season they completed a successful merger with the Walsall Titans and formed the Coventry Jaguars. The Jaguars imported two American players; quarterback Travis Hunter from East Carolina University and tight end Craig Otto from the University of Minnesota. The influx of talent led to the Jaguars finishing 10–0 in 1991 and winning the National Division Managements Association (NDMA) Division II Coca-Cola Bowl. They also had a notable win over the Upper Heyford Sky Kings, a United States Air Forces in Europe (USAFE) team and reigning USAFE champions.