It was announced in April 2010 that a drink named after butterbeer would be sold in the theme park The Wizarding World of Harry Potter at Universal Orlando. The beverage is also sold at the Warner Bros. Studio Tour London. It has a sweet taste and is a non-alcoholic beverage. It was taste-tested by J. K. Rowling herself. According to Neil Genzlinger, a staff editor on the culture desk of "The New York Times", the beverage "is indistinguishable from a good quality cream soda".