In December 2018, after Bush's death, the ad was again highlighted by political commentators. Ann Coulter described his Willie Horton ad as "the greatest campaign commercial in political history", claiming that it "clearly and forcefully highlighted the two presidential candidates' diametrically opposed views" on crime. Many other commentators remarked that the Bush presidency, and back to the Horton ad of the campaign, stoked racial animosity. Many commentators have pointed to race-bating or similar dog whistle in the ad, and the fact that he was black is still a key part of how the ad is still discussed.