After the revolution of 1932, the Thai government of Phraya Phahol was impressed by the success of the March on Rome of Benito Mussolini's Italian Fascism movement. Phibun also seemed to be an admirer of the Italian fascism and sought to imitate the fascist Italian regime's cinema propaganda, valued as one of the most powerful propaganda instruments of Italian political power. Its main purpose was to promote the ideologies of nationalism and militarism, strengthening the unity and harmony of the state, and glorifying the policy of ruralisation in Italy and abroad. With the pro-fascist leanings of Thai political leaders, Italian propaganda films including newsreels, documentaries, short films, and full-length feature films, such as Istituto Luce Cinecittà, were shown in Thailand during the interwar period. Phibun adopted the Italian-style fascist salute, modeled on the Roman salute, and he used it during speeches. The salute was not compulsory in Thailand, and it was opposed by Luang Wichitwathakan and many cabinet members as they believed it inappropriate for Thai culture. Together with Wichitwathakan, the Minister of Propaganda, he built a leadership cult in 1938 and thereafter. Photographs of Phibun were to be found everywhere, and those of the abdicated King Prajadhipok were banned. His quotes appeared in newspapers, were plastered on billboards, and were repeated over the radio.