In July 2006, Geldof arrived at Milan's Arena Civica, a venue capable of holding 12,000 people, to play a scheduled concert to find that the organisers had not put the tickets on general sale and that only 45 people had shown up. Geldof refused to go on stage once he found out how small the attendance was. To offer some compensation for fans, Geldof stopped to sign autographs to those who had shown up. He then played a well-attended free "Storytellers" concert for MTV Italy in Naples, in October 2006.