During the late 90s, talent agencies began to market K-pop stars by implementing an idol business model used in J-pop, where talents are selected and trained to appeal to a global audience through formal lessons or through residency programs. They are trained via an extensive and intensive process that includes physical and language training (a program sometimes called abusive), and they are selected for height as well, being much taller on average than their Japanese counterparts. As for looks, "K-pop emphasizes thin, tall, and feminine looks with