In 1965, Bill Foster, Sr., president of the Hawaii Fashion Guild, led the organization in a campaign lobbying for "Aloha Friday", a day employers would allow men to wear aloha shirts on the last business day of the week a few months out of the year. Aloha Friday officially began in 1966, and young adults of the 1960s embraced the style, replacing the formal business wear favored by previous generations. By 1970, aloha wear had gained acceptance in Hawaii as business attire for any day of the week. Unlike the court dress required in most jurisdictions, attorneys in Hawaii may be allowed to wear aloha shirts in court, though this varies among individual courts.