In a 2006 interview, Defever recounts that he sent the cassette to 4AD label president Ivo Watts-Russell in 1988, who initially felt that Defever and his band "needed a lot of work." Ivo also said he wasn't interested in signing any more American bands, due to the difficulty of time zone differences and finding US distribution. He also suggested that Defever try Rough Trade's US branch. Defever responded that he had already been rejected by that label, and continued to submit cassettes to 4AD, with revised and improved versions of the songs appearing on each new tape.