Following the Nissan financial turnaround, in 2002 "Fortune" awarded him Asia Businessman of the Year. In 2003 "Fortune" identified him as one of the 10 most powerful people in business outside the U.S., and its Asian edition voted him Man of the Year. Surveys jointly published by the "Financial Times" and PricewaterhouseCoopers named him the fourth most respected business leader in 2003, and the third most respected business leader in 2004 and in 2005. He quickly achieved celebrity status in Japan and in the business world, and his life has been chronicled in Japanese comics.