In May 2007, Reznor made a post on the official Nine Inch Nails website condemning Universal Music Group—the parent company of the band's record label, Interscope Records—for their pricing and distribution plans for Nine Inch Nails' 2007 album "Year Zero". He labeled the company's retail pricing of "Year Zero" in Australia as "ABSURD," concluding that "as a reward for being a 'true fan' you get ripped off". Reznor went on to say that as "the climate grows more and more desperate for record labels, their answer to their mostly self-inflicted wounds seems to be to screw the consumer over even more." Reznor's post, specifically his criticism of the recording industry at large, elicited considerable media attention. In September 2007, Reznor continued his attack on Universal Music Group at a concert in Australia, urging fans there to "steal" his music online instead of purchasing it legally. Reznor went on to encourage the crowd to "steal and steal and steal some more and give it to all your friends and keep on stealin'."