The lead developer was PMG Developments, a Cardiff-based property developer led by Cardiff City director Paul Guy and former Wales rugby captain Mike Hall. Laing O'Rourke were contracted to build all the highway improvements necessary to cope with the increased capacity, as well as the demolition of the Cardiff Athletics Stadium and the construction of the retail park. Cowlin was picked as the preferred contractor for the new athletic stadium. Required analysis of soil and water for the site was performed by TES Bretby, part of the Environmental Services Group Ltd.