In terms of blogging (specifically in fashion blogging), bloggers and their readers share a social setting in the form of an online platform. The blogger can build up his or her own persona and create an image of themselves that may be far removed from who they actually are in the real world—in other words, fashion blogging is an “authoritative performance” for one’s style. A relationship is created between the blogger and the audience where the blogger is in control of how and what represents them, while the audience are spectators to this presentation of the blogger's self.