In 2010, "The New York Times" wrote of the company's free smartphone and tablet application: "BrainPop is a worthy app, featuring a new brief educational cartoon every day. The cartoon is followed by a quick quiz that will at times challenge even a grown-up." "The Epoch Times" featured the application as its "iPhone App of the Week" and called the movies "usually funny, if somewhat corny, and always engaging". Explore Knowledge Academy, the first public charter i-school in Nevada, has recommended BrainPop's phone and tablet application, as has ChannelproSMB, "Family Circle", "Common Sense Media" "Cool Mom Tech" and "The Educator's Room". "ADDitude Magazine" selected the app as one of three apps to "sharpen reading skills".