Kororareka developed as a result of this trade but soon earned a very bad reputation as a community without laws and full of prostitution. It became known as the "Hell Hole of the Pacific", despite the translation of its name being "How sweet is the penguin" ( meaning blue penguin and meaning sweet). European law had no influence and Māori law was seldom enforced within the town's area. Fighting on the beach at Kororareka in March 1830, between northern and southern hapū within the Ngāpuhi iwi, became known as the Girls’ War.