In November 1955, the store tapped lighting designer, Frederick Yost, to create seasonal displays. Yost designed the "Holiday Light Show" for the Grand Court, creating a more contemporary display than previous years. Since then the "Holiday Light Show" has become a beloved annual holiday tradition for generations of Philadelphians. In the 21st century, the light show has been modernized, but has retained the look and feel of the original show. Since 2006 the "Macy's Dickens Village" has been located on the store's third floor, continuing a cherished Philadelphia Christmas tradition that had begun at a different location in 1985.