In her 2007 book "Naked on the Internet", author Audacia Ray wrote of the fucking machines: "In the fusion of female sexuality and technology, the curious and enthralling thing about these toys is the way in which they cast sexuality and technology together in a near miasma of technophobia and technofetishism." Jon Mooallem of "The New York Times Magazine" described the website as "dedicated entirely to women having sex with large and distressingly elaborate machines." In an article for "Wired News", Regina Lynn noted that the presence of Fucking Machines at the 2007 AVN Adult Entertainment Expo was a move to the mainstream for the website: "The website has been around for years, in that grey area of 'indie internet kink' the Industry doesn't quite understand. Yet this year it is smack dab in the middle of the mainstream porn."