Christmas is not a national holiday but is becoming increasingly popular in Vietnam. The ever-wealthier Vietnamese are embracing Christmas precisely because of its non-religious glamour and commercial appeal. Locals also are more exposed to Western culture, though their style of celebrating Christmas might seem unrecognizable to some Westerners. Vietnamese may be more accepting of corporate influence because for many, Christmas was never based on personal values to begin with. It is not a time to have dinner at home with family and show thanks for one another. Instead, it is a time to go out on the town, shop, and take pictures with friends in front of colorful displays, especially on December 24.