In her campaign, Schmidt ran on a conservative platform. In one mailing to voters, she promised to "reduce our taxes", "keep our nation safe", advocated "a responsible energy policy", and for "promoting family values." The tag line on the mailer was "continuing a tradition of character and leadership." Schmidt's campaign literature noted her anti-abortion voting record, her opposition to same-sex marriage, her high ratings from the National Rifle Association, and that she "opposes an activist court system that acts against our conservative values." The literature also featured her endorsement by Phil Fulton, a pastor who fought the court ordered removal of tablets containing the Ten Commandments from the grounds of schools in Adams County.