Conceived as a prototype for a lively environment, the design of the Golden Mile Complex was intended to catalyse urban development along Beach Road by employing an extruded section that would stretch along the East Coast facing the sea. In terms of public transport and accessibility, the building is serviced from the rear on Beach Road, instead of its frontage with Nicoll Highway, with a continuous pedestrian spine linking all buildings in the Golden Mile of Beach Road. The design was influenced by the linear city concepts of Le Corbusier and Arturo Soria y Mata.