In July 2015, Hunt indicated he would be prepared to impose a new consultant contract on doctors in England which would remove the opt out for non-emergency work at weekends to prevent "about 6,000 avoidable deaths" resulting from "Monday to Friday culture" in the NHS and to reintroduce "a sense of vocation" in consultants. The comments angered doctors who responded by sharing photographs of themselves working at weekends via social media using the hashtag #ImInWorkJeremy. Hunt was criticised by statisticians David Spiegelhalter and David Craven, BMA council chair Mark Porter and Shadow Health Secretary Heidi Alexander for his claims not merely misrepresenting the facts but potentially causing patients to delay hospitals visits and put themselves at risk. His critics described the Hunt Effect where patients who needed medical attention at a weekend had been deterred from doing so because they were persuaded it would be better to wait until a Monday.