Despite the growing clamor for non-Tagalog and non-English music and the greater representation of other Philippine languages, the local Philippine music industry, which is centered in Manila, is unforthcoming in venturing investments to other locations. Some of their major reasons include the language barrier, small market size, and socio-cultural emphasis away from regionalism in the Philippines. An example would be the songs of the Ilokano group The Bukros Singers, who swept through Ilocandia in the 1990s and became a precursor for other Ilokano performers into the 2000s, but rarely broke through other music markets in the Philippines.