In September 2019, Rihanna promoted the brand in a show again during the New York Fashion Week held at the Barclays Center with modeling appearances from models Alex Wek, Bella Hadid, Cara Delevingne, actress Laverne Cox, and musicians Normani and 21 Savage. And featured performances by DJ Khaled, Halsey, A$AP Ferg, Big Sean, Migos, Fat Joe, Fabolous and Tierra Whack. The show premiered on Amazon Prime Video on September 20, 2019 as "Savage X Fenty Show". The show was renewed for a third time in 2020, with appearances from musicians such as Travis Scott, Rosalía, Bad Bunny, Ella Mai, Lizzo, Big Sean, Miguel, Roddy Ricch and Rico Nasty. This version also premiered on Amazon Prime Video on October 2, 2020.