In 1966, Tom Landry, looking for more speed at running back, shifted All-Pro safety Mel Renfro to offense. Renfro was hurt in the opening game against the New York Giants, and Reeves took advantage of his opportunity by having a break out season, leading the team in rushing with 757 yards and scoring with 96 points, while finishing second in receiving with 557 yards. His performance helped the Cowboys take some of the running load from fullback Don Perkins and reach their first championship game. Reeves set a franchise record with 16 touchdowns (8 rushing and 8 receiving), had over 1,300 all-purpose yards, was sixth in the NFL in rushing, first in touchdowns and sixth in scoring. He was also voted to "The Sporting News" All-Pro team at the end of the year.