Despite a dwindling permanent population, Gold Hill continued to remain attractive to tourists. Around 1926 Florence Molloy and Mabel MacLeay, previously the owners of the Molloy-MacLeay taxicab company in Boulder, CO, opened the Double M Dude Ranch (or M&M ranch, then Trojan Ranch, and now the Colorado Mountain Ranch) in Gold Hill, CO. The Syracuse Herald, described the Double M as offering, “all the attractions of the open spaces of the West sufficiently tempered with luxuries to meet the requirement of Easterners.” The Double MM operated until World War II when it was sold in 1941 and subsequently became the Trojan Ranch and then later the Colorado Mountain Ranch (currently in operation).