Joseph Pulitzer purchased the "World" in 1882 after making the "St. Louis Post-Dispatch" the dominant daily in that city. The publisher had gotten his start editing a German-language publication in St. Louis, and saw a great untapped market in the nation's immigrant classes. Pulitzer strove to make "The World" an entertaining read, and filled his paper with pictures, games and contests that drew in readers, particularly those who used English as a second language. Crime stories filled many of the pages, with headlines like "Was He A Suicide?" and "Screaming for Mercy". Pulitzer provided a bargain: he only charged two cents per issue but gave readers eight and sometimes 12 pages of information (the only other two-cent paper in the city never exceeded four pages).