A construction permit for WAOM was issued in October 1993. Originally licensed to Morehead, Kentucky, the station signed on the air on June 1, 1998 as a repeater of low-powered UPN affiliate WBLU-LP, which broadcast on UHF channel 62. Both stations simulcast programming from UPN and The WB as well as infomercials until WAOM was sold off in 2001. After WAOM was sold, WBLU-LP lost both The WB and UPN in 2003 and 2004, respectively, to become independent, and at some point became affiliated with MyNetworkTV and RTV. WBLU-LP is no longer broadcasting as it went dark in 2009 after its parent company went bankrupt.