Driscoll is described in a 2014 profile by "Salon" as being the center of a cult of personality, and of using controversy to increase his visibility. "Salon" has also described talk fused with God talk, or titillation more broadly, a key component of the Driscoll brand," adding: "Driscoll's stage persona at times has included tight jeans and an extra button open on the shirt. He once greeted a crowd at the University of Washington by reporting that he had gotten his genitals caught in his zipper before the show and that he would be stopping on time because his wife was at home waiting for him with a cream pie."