In 1957, Moore founded Any Boy Can, a non-profit organization based in San Diego, California. ABC, as it was known, provides services to all who seek help regardless of age, race, creed, religion or national origin. Moore stated that the mission of ABC is to help the youth to "step off in life with their best foot forward." The students were taught good sportsmanship, respect, and confidence. They were instructed to look a person in the eye and give them a firm handshake. They addressed him as Instructor Moore.