While on tour in Prague in 2009, Reznor realized the importance of the marketing aspect of a major label when he saw a lot of promotion for Radiohead's then-upcoming tour, but little promotion for his current Nine Inch Nails tour or any of its recently released albums. At a 2012 panel discussion with David Byrne and Josh Kun, he stated that the marketing from a major label outweighed the aspects of being independent that he liked, namely the ability to release albums whenever he wanted to avoid leaking and to take a larger cut of the profits from record sales. Reznor's first album released through a major label after his return was How to Destroy Angels' "An Omen EP" released in November 2012 through Columbia Records. On working with Columbia for the release of the EP, Reznor said that "so far it's been pleasantly pleasant".