On January 4, 2007, The New York Times Company sold its nine television stations (including KAUT and KFOR-TV) to Local TV, a holding company operated by private equity group Oak Hill Capital Partners, for $530 million; the sale was finalized on May 7. On April 11, 2011, KAUT rebranded as " Freedom 43 TV", an approach made to cater to, according to a statement by then-KFOR/KAUT president and general manager Jim Boyer, "all Oklahomans who believe in faith, freedom and patriotism," specifically the large military population in the Oklahoma City market. Newscasts that KFOR produced for the station were altered to include stories and profiles of interest to conservatives and the military community.