The city celebrates a county wide Watermelon Festival in July and the East Texas Poultry Festival in October each year. The poultry festival is accompanied by the Poultry Festival Pageant in which high school Juniors of the county participate. The Pageant crowns a Poultry Festival Queen who presides over the three-day Poultry Festival. The festival is in honor of John Moosberg who started the broiler house system in Shelby County. A mural of the events is located in the Farmers State Bank with John Mooseberg's picture. The Queen is decided by a board of non-partisan, appointed judges. The annual What A Melon Festival also crowns a queen to reign over the festival in July each year.