Brooks' promotion of the album and the film did not garner excitement, and the failure of the Gaines project was evident mere weeks after the album was released. The majority of the American public was either bewildered, or completely unreceptive to the idea of Brooks portraying a rock-and-roll musician. Sales of the album were unspectacular, at least compared with most of Brooks' previous albums, and although it made it to No. 2 on the "Billboard" 200 chart, expectations had been higher and retail stores began heavily discounting their oversupply. Less-than-expected sales of the album (more than two million) brought the project to an indefinite hiatus in February 2001 and Gaines quickly faded into obscurity.