Conway recounted, "My original notion on "Firestorm" was to do a book that would be DC's complement to Spider-Man, in a sense. We would have a young adolescent male who gets superpowers and doesn't know quite what to do with them. My flip on it was that rather than being the science geek who was being picked upon by the jock, my hero would actually be the jock who was picked on by the geek, and that was going to be Cliff Carmichael's role."