The law however did not prevent Berlusconi from using his TV channels of Mediaset, and even SMS via cellphones, to manage to get more votes. During the election day Berlusconi's channels aired a lot of messages to remind people who were watching his TV channels to use their vote together with spots saying "Mediaset gives you everything without asking for anything in return". While these spots didn't break the par condicio law, it was broken by some of the journalists (especially Emilio Fede, well known for his political ideas) of the Berlusconi's channels and in March and April 2006, the "Autorità per le Garanzie nelle Comunicazioni" fined twice his privately owned channels for violation of the "par condicio" law, the biggest fine to date (300,000 €).