Online, he was part of an internet advertising campaign in 2012 by PepsiCo for Pepsi Max that featured the character "Uncle Drew" played by Love's future NBA teammate Kyrie Irving. It was wildly popular, and reported to be the second most watched ad on YouTube that year and among the 50 most-viewed viral videos worldwide, garnering more than 22 million views. PepsiCo and its advertising agency Davie Brown Entertainment quickly rolled out another commercial later that year, "Uncle Drew: Chapter 2," this time co-starring Kevin Love. These and two more commercials led to the theatrical movie "Uncle Drew" in 2018 (Love was not part of that production).