An article titled "Sport in Society: Cultures, Commerce, Media and Politics", concluded that "the line of research has found that, as exposure to television increases, an individual's beliefs and opinions of the real-world become more similar to that of the television world." This statement proves to be in support of the previous hypothesis and supports cultivation theory being present in the sporting world, in the sense that the more sport-related media that someone consumes, the more likely they are to value being physically fit.