By the 1960s and 1970s, as a consequence of its international growth in the post-World War II era, the church was no longer primarily a Utah-based church, but a worldwide organization. The church, mirroring the world around it, felt the disunifying strains of alien cultures and diverse points of view that had brought an end to the idealistic modern age. At the same time, the postmodern world was increasingly skeptical of traditional religion and authority, and driven by mass-media and public image. These influences awoke within the church a new self-consciousness. The church could no longer rest quietly upon its fundamentals and history. It felt a need to sell its image to an increasingly jaded public, to jettison some of its Utah-based parochialism, to control and manage Mormon scholarship that might present an unfavorable image of the church, and to alter its organization to cope with its size and cultural diversity, while preserving centralized control of Latter-day Saint doctrine, practice, and culture.