By the 1996 model year, the Continental R was priced at £187,354 in the UK. The year saw some of the most significant changes since the launch of the car, notably the inclusion of the liquid cooled chargecooler as standard, along with an improved Zytek EMS3 engine management system which meant improvement in throttle response and fuel efficiency along with a digitally controlled turbo over-boost. Power output of the engine was increased as a result, and a change in policy by Rolls-Royce: this was the first time performance figures were officially released by the manufacturer, departing from a long tradition of describing performance as "adequate" or "sufficient". Probably the reason for this is because the figures were very impressive: at 4,000 rpm and torque of starting to be available at only 2,000 rpm, and available up to 4,000 rpm (according to UK brochure). No other production car in the world at the time delivered such levels of torque. This lead British publication Autocar to suggest, when road testing the 1996 Continental R in August 1995, that the gearbox would've been destroyed due to the enormous levels of low down torque available. 0–97 km/h was now officially quoted by Rolls-Royce as "sub 6 seconds" along with a top speed of (according to the UK brochure). The 1996 model year also saw revised 17-inch alloy wheels and steering wheel tilt adjustment for the first time. This was electrically adjustable and so could now be set as part of the seat and wing mirror memory positions. Electronic Traction Assistance System began to appear on the later 1996 model year cars.