Crossing west through the town of Genoa, NY 90 crosses a junction with Indian Field Road (CR 34) and past some residences in Little Hollow. Crossing west out of Little Hollow, the route reaches the hamlet of King Ferry, where NY 90 becomes a two-lane residential street into a junction with NY 34B. West of NY 34B, NY 90 crosses west through the residential edges of King Ferry before reaching a junction with Clearview Road (CR 31B), where it turns northwestward through the town of Genoa before leaving the community for the town of Ledyard. Crossing northwest through Ledyard, NY 90 passes numerous farms as it nears the eastern shores of Cayuga Lake.