He was semi-retired from show business by this time, and lived in a villa in Spain. He returned to acting in early 2007 and appeared in two episodes of the long-running ITV police drama series "The Bill" where he played the part of corrupt businessman Brian Stevens. This was his last broadcast television appearance at that time, though he had filmed a reality series for ITV entitled "The Baron" before his death; the network was undecided as to whether it would be aired but the programme started airing on 24 April 2008 on ITV1. Reid was the eventual winner, facing off against Suzanne Shaw after the departure of the other contestant Malcolm McLaren. Reid was thus bestowed with the title of Baron of Troup, a genuine and hereditary barony, though one conveying no privilege aside from the use of the title itself. Reid had also completed filming as a gangster in the independent British film "Jack Says" 4 days before his death. The film was released on DVD on 22 September 2008. His character, "The Guv'nor", also features in the graphic novel prequel "Jack Said".