One of the most important implications of bad faith is the abolition of traditional ethics. Being a "moral person" requires one to deny authentic impulses (everything that makes us human) and allow the will of another person to change one's actions. Being "a moral person" is one of the most severe forms of bad faith. Sartre essentially characterizes this as "the faith of bad faith" which is and should not be, in Sartre's opinion, at the heart of one's existence. Sartre has a very low opinion of conventional ethics, condemning it as a tool of the bourgeoisie to control the masses.