On the day of his triumph, the general wore a crown of laurel and the all-purple, gold-embroidered triumphal "toga picta" ("painted" toga), regalia that identified him as near-divine or near-kingly, and was even known to paint his face red. He rode in a four-horse chariot through the streets of Rome in unarmed procession with his army, captives, and the spoils of his war. At Jupiter's temple on the Capitoline Hill, he offered sacrifice and the tokens of his victory to the god Jupiter. Republican morality required that, despite these extraordinary honours, the general conduct himself with dignified humility, as a mortal citizen who triumphed on behalf of Rome's Senate, people, and gods. Inevitably, the triumph offered extraordinary opportunities for self-publicity, besides its religious and military dimensions.