On 14 March 1870 the prospectus of the company was published. The board of directors would consist of the executive members: G.J. Boelen, J. Boissevain and C.J. Viehoff; and the non-executive members J.G. Bunge, A.C. Wertheim, C.A. Crommelin, A.A. Bienfait all from Amsterdam, and M.M. de Monchy (Rotterdam), P.C. Loopuyt (Rotterdam) and J.E. Cornelissen (Utrecht). There was also a supervisory board of commissioners, not directors, consisting of C.J.A. den Tex mayor of Amsterdam, E. Fuld, E. Mohr, A.R.J. Cramerus and C.F. Quien all from Amsterdam, under the honorary presidency of Prince Henry. The capital of the company would be 6,000,000 guilders, of which 3,500,000 would be placed, divided in shares of 1,000 guilders each and sub-shares of 500 guilders each. The money would be used to buy ships and invest in warehouses, workshops and jetties. The prospectus announced that the company would buy somewhat larger ships than required. The prospectus held a rather detailed calculation of the profitability of the investment, promising a 16% dividend.