In August 2007, ACF launched a new campaign – Who on Earth Cares – with Cate Blanchett as its ambassador, aiming to provide online community spaces for people to show they care about climate change in Australia, and who want to see Australia reduce its greenhouse pollution. ACF joined a number of other Australian conservation organisations to launch the Places You Love campaign ahead of the September 2013 Federal election. The organisations are all concerned with the Council of Australian Government's' proposals to wind back Australian environmental laws.