CBS alienated and confused fans with their sporadic treatment of regular season telecasts. With a sense of true continuity destroyed, fans eventually figured that they couldn't count on CBS to satisfy their needs (thus poor ratings were a result). CBS televised 16 regular season Saturday afternoon games each season (not counting back-up telecasts), which was 14 fewer than what NBC televised during the previous contract. CBS used the strategy of broadcasting only a select number of games partly because the network had a substantial number of other sports commitments like college football and professional golf; and partly also in order to build a demand in response to supposedly sagging ratings. In addition, CBS angered fans by ignoring the division and pennant races; instead, their scheduled games focused on games featuring major-market teams, regardless of their record.