The terms "vendor" and "producer" are considered equivalent in the context. Industry consortia as well as non-commercial entities can register media types in the vendor tree. A registration in the vendor tree may be created by anyone who needs to interchange files associated with some software product or set of products. However, the registration belongs to the vendor or organization producing the software that employs the type being registered, and that vendor or organization can at any time elect to assert ownership of a registration done by a third party.