In 1963, Tejanos in Crystal City organized politically and won elections; their candidates dominated the city government and the school board. Their activism signaled the emergence of modern Tejano politics. In 1969–70, a different Tejano coalition, the La Raza Unida Party, came to office in Crystal City. The new leader was José Ángel Gutiérrez, a radical nationalist who worked to form a Chicano nationalist movement across the Southwest, 1969–79. He promoted cultural terminology ("Chicano, Aztlan") designed to unite the militants; but his movement split into competing factions in the late 1970s.