On January 24, 2006, The WB and UPN announced that they would cease broadcasting and merge. The new combined network would be called The CW. The letters would representing the first initial of its corporate parents: CBS (the parent company of UPN) and the Warner Bros. unit of Time Warner. UPN was offered on WBOC-TV's second digital subchannel and Comcast channel 5. It was announced on March 28 that WBD would become an affiliate of The CW via The CW Plus (a similar operation to The WB 100+). WMDT would then create a new second digital subchannel to simulcast WBD and offer CW programming for non-cable viewers. WBOC announced on May 9, 2006 that its UPN subchannel would become a Fox affiliate beginning August 21, 2006. On September 18, 2006, The CW debuted on WBD (now officially using the WMDT-DT2 calls). The station began to be known on-air as "Delmarva CW 3". During the annual Delaware State Fair, the 6 p.m. newscast is broadcast live from the Exhibit Hall.