Dixon also created the theatre company 'The Chameleons Group' in 1994, in which he was the director. They aimed to explore new ways to create multimedia performances and produced four performances whilst Steve Dixon was at the University of Salford. The four performances 'The Chameleon Group' produced were: ‘Chameleons: The Dark Perversity’ in 1994, ‘Chameleons 2: theatre in a movie screen’ in 1999, ‘Chameleons3: Net Congestion’ in 2000 and ‘Chameleons 4: The Doors of Serenity’ in 2002. All of their performances where part of Steve Dixon's practice-as-research.