In 1995, TNN and CMT were acquired by Westinghouse, which was in turn acquired by Viacom in 1999. Under Viacom ownership, TNN began phasing out its existing, country-influenced programming, in favor of more off-network series, films, and sports entertainment programming targeted to a wider audience. It was renamed The National Network in September 2000, coinciding with the premiere of "WWF Raw" on the channel. At this point, Viacom described TNN as being a general entertainment service, albeit one appealing to Middle America. In August 2003, TNN relaunched as Spike TV, which targeted a young adult male audience. From June 2006, the network's programming had a more explicit focus on the action genre, while in 2010, the network would begin to shift towards a wider audience reach with an increased focus on reality series. This culminated with a final rebrand in 2015 to emphasize gender-balanced series such as "Lip Sync Battle" and a return to original scripted programming.