WTAT's shows had no WCSC branding and originated from the CBS affiliate's studio (studio 2) on Charlie Hall Boulevard in Charleston's West Ashley section along Glenn McConnell Parkway. The music package and graphics scheme used on all newscasts can be seen on other Sinclair-owned television stations that operate their own in-house news departments. Although WTAT featured the majority of WCSC's on-air personnel, this station maintained a separate second news anchor on weeknights that also contributes to WCSC. This outlet was one of many company-owned stations (including WGME, WICS, WLOS, and KGAN along with others) that did not participate in the wider implementation of Sinclair's now-defunct, controversial "News Central" format. This centralized operation had national news segments, all weather forecasts, and some sports coverage based at company headquarters on Beaver Dam Road in Hunt Valley, Maryland that supplemented local content at most of Sinclair's in-house news departments. WTAT did air "The Point" (a one-minute conservative political commentary) that was also controversial and a requirement of all company-owned stations with newscasts until the series was discontinued in December 2006.