MLSE partnered with Rogers Communications in 2005 to bid to host a regular season National Football League game in Toronto. On January 30, 2008 it was announced that Rogers and Larry Tanenbaum, chairman of MLSE, had reached an agreement with the Buffalo Bills to host an annual regular-season and three exhibition NFL games over five seasons at Toronto's Rogers Centre beginning in 2008, with the games branded the Bills Toronto Series. At the time MLSE was considering bringing an NFL team to Toronto permanently and building them a new stadium, but abandoned the idea when they concluded that the project would not generate sufficient financial return to justify the significant cost of the project. Subsequently, MLSE president Tim Leiweke said on an NFL team in Toronto: "We can't own a team (per NFL rules), but we do have more expertise on how to build (stadiums) than anyone ... MLSE can play a role." It has been reported that MLSE is interested in building and managing the proposed NFL stadium, which it has already begun designing. In 2013 MLSE minority owner Tanenbaum and board member Edward Rogers III partnered with musician Jon Bon Jovi to purchase an NFL team. Following the death of Bills' owner Ralph Wilson in 2014 the group submitted an offer to purchase the franchise, with speculation that they would move the team to Toronto when their lease permitted it, but were outbid by the Pegulas.