The sport's popularity has reached new heights, thanks to greater television exposure ESPN's X-Games and NBC's Gravity Games. In fact, Haro Bikes sponsored riders have combined to win over ten medals since the X-Games started in 1996, the most of any bike company. Dave Mirra is the most decorated X-Games athlete with eight medals, six of them gold. Recently, Haro Bikes has taken major steps to establish its presence in the mountain bike market by signing former UCI World Champion Downhiller Mike King and the current UCI World Champion Cross Country racer, Michael Rasmussen of Denmark.