Airship Industries managed a major marketing coup with the inclusion of its Skyship 500 series blimp in the film. At the time Airship Industries was producing a fleet of blimps which were recognisable over many capitals of the world offering tours, or advertising sponsorship deals. As all Bond films have included the most current technology, this included the lighter than air interest. The blimp seen in the climax was then on a promotional tour of Los Angeles after its participation in the opening ceremony of the 1984 Olympic Games. At that time, it had "Welcome" painted across the side of the gasbag, but was replaced by "Zorin Industries" for the film. During the summer of 1984, the blimp was used to advertise Fujifilm. In real life, inflating the airship would take up to 24 hours, but during the film it was shown to take two minutes.