Social campaigns have begun to be titled in a hashtag form. The International Telecommunication Union approved in November 1988 a recommendation that put the hash sign on the right side of the 0 in the button arrangement for push buttons on telephones. This same arrangement is still used today in most software phones (see Android dialer for example). The ITU recommendation had 2 design options for the hash: a European version where the hash sign was built with a 90 degree angle and a North American version with an 80 degree angle. The North American version seems to have prevailed as most hash signs in Europe now follow the 80 degree inclination.