In October 2001, Miss Earth adopted the slogan "Beauties For a Cause", but it was in 2003 that the first "beauty for a cause" prize was awarded. In 2004, the Miss Earth Foundation was created to further the pageant's causes and to work with local and international groups and non-governmental organizations that are actively involved in conservation and improvement of the environment. The Miss Earth Foundation campaign focuses on educating young people in environmental awareness. Its major project, “I Love Planet Earth School Tour", teaches and distributes educational aids for school children. Miss Earth also partnered with the Philippine Daily Inquirer's "Read-Along Storytelling Program" to educate children on taking care of the environment, awareness on renewable energy, and biodiversity. The Miss Earth Foundation also educates people to act against environmental degradation and environmental protection by following the 5Rs: rethink, reduce, reuse, recycle, and respect.