On May 14, 2014, the Gannett Company announced that it would acquire KYTX and five other London Broadcasting stations in a $215 million all-cash transaction. Gannett's CEO Gracia Martore touted that the acquisition would give the company a presence in several fast-growing markets, and opportunities for local advertisers to leverage its digital marketing platform. London exempted KCEB from the deal (as well as company flagship KTXD-TV in the Dallas suburb of Greenville), which will result in only the second instance in which a duopoly will be legally and operationally separated (the Sinclair Broadcast Group is similarly splitting up its Birmingham duopoly of WTTO and WABM, in order to acquire WBMA-LD and its satellites as part of its purchase of Allbritton Communications).