In the United States, there has been extensive media coverage of the recall. There has been widespread public outrage and calls for government regulation of pet foods, which had previously been self-regulated by pet food manufacturers. The United States Senate held an oversight hearing on the matter by April 12. The economic impact on the pet food market has been extensive, with Menu Foods losing roughly $30 Million alone from the recall. The events have caused distrust of most processed pet foods in some consumers.