A 2018 study by comparethemarket.com found that approximately 7% of British people were vegan, while 14% were vegetarian. The results of this study however are questioned by the UK Vegan Society who found that the sample was based on only 2,000 people. According to The Vegan Society's larger survey, the number of vegans quadrupled from 2014 to 2018; in 2018 there were approximately 600,000 vegans in the UK, equivalent to 1.16% of the British population as a whole. As well as this, 31% are eating less meat – either for health or ethical reasons, and 19% are eating fewer dairy products.