Diamond Head had gained enough attention to tour as support with AC/DC and Iron Maiden. Although a clutch of record companies fought to sign the band, none were willing to fully commit. The fact that the band was at the time managed by Sean Harris' mother (Linda Harris) did not help the band's commercial momentum. So, while other new wave of British heavy metal bands were signed to major labels and were headlining their own tours, Diamond Head were growing increasingly impatient and decided that they would release their material through their own label, Happy Face Records.