In 2017, a feature was added to ADAM to allow NCMEC to focus on a highway where a missing child and abductor may be travelling in order to distribute posters to recipients along the relevant corridor. Combining this filter along with the system’s radius search allows for broad, yet targeted, poster coverage. Functionality was added to ADAM to allow members of the public to sign up for missing child email alerts in their area. More than 1.8 million individuals, private enterprises, hospitals, schools, news outlets and law agencies have signed up to receive automated ADAM alerts.