Schmidt launched her campaign for Congress in Montgomery on April 11, the first candidate from outside Hamilton County to declare. She emphasized the need for all parts of the district to be represented: "We must always balance the interests of Hamilton County, which is more urban, with those of the more rural part of our district." She said of her predecessor, "While I know that I cannot fill Rob's shoes, I know that I am the right person to continue the tradition of leadership and character." Early polling showed Hamilton County Commissioner Pat DeWine leading at 42%, with Schmidt tied for third at 7%.