Alden Knipe, who was also Iowa's first director of athletics, retired from coaching after the 1902 season, and Iowa would struggle in the Western Conference for the rest of the decade. Before the 1910 season, school officials hired Jesse Hawley of Dartmouth as head football coach and Nelson A. Kellogg as athletic director, separating the job into two different positions for the first time. Hawley was a brilliant offensive coach, and some of Iowa's wins under Hawley are among the most lopsided in school history. The 1913 Hawkeyes led the nation in scoring by a wide margin, averaging over 44 points per game. Iowa's only conference loss that year was to Western Conference champion Chicago; it was the first time since 1900 that Iowa seriously challenged for the league title. In 1914, the Hawkeyes defeated Northern Iowa 95–0, the largest margin of victory in school history.