In 1999, TNN began to change its programming to appeal to a wider demographic, especially younger viewers; capitalizing on the success of "RollerJam" (a roller derby-inspired series with elements of professional wrestling), TNN reached a three-year deal to broadcast a new Extreme Championship Wrestling (ECW) program, which would air as a companion to "RollerJam" on Friday nights beginning in late-August 1999. Under the contract, ECW also agreed to revenue sharing with TNN for all of the promotion's events (including live shows and pay-per-views) and merchandising. TNN combined these two programs into a Friday-night block themed around extreme sports programming, alongside "Motor Madness" and "Championship Bull Riding". A TNN executive felt that bull riding was "the original extreme sport", and could thus appeal to this wider audience.