In late April 2014, Ben & Jerry's signed onto the "Fight for the Reef" campaign, a partnership between the World Wide Fund for Nature (WWF)-Australia and the Australian Marine Conservation Society (AMCS). Premier Campbell Newman and Queensland state senator Matt Canavan both said in statements that Ben & Jerry's was making misleading statements that exaggerated the detrimental impact that proposed government programs would have on the Great Barrier Reef, and Environment Minister Andrew Powell said that "The only people taking a scoop out of the reef is Ben and Jerry's and Unilever. If you understand the facts, you'd want to be boycotting Ben and Jerry's". Australian Ben & Jerry's brand manager Kalli Swaik responded that "Ben & Jerry's believes that dredging and dumping in world heritage waters surrounding the marine park area will be detrimental to the reef ecology. It threatens the health of one of Australia's most iconic treasures."