On 14 January 2009, a placing announcement by HMV Group revealed that by selling additional shares, the company would raise money to fund a joint venture with the MAMA Group, to run eleven live music venues across the United Kingdom, including the Hammersmith Apollo. As a result, the venue was named HMV Apollo from 2009 until 2012. Other venues purchased include The Forum in London's Kentish Town, the Birmingham Institute and Aberdeen's Moshulu. The venue was sold by HMV Group in May 2012 to AEG Live and CTS Eventim. In 2013, the venue was closed for an extensive refurbishment which was carried out by award-winning architect Foster Wilson. The venue reopened as the Eventim Apollo on 7 September 2013, with a concert performance by Selena Gomez.