The four Sunbury Pop Festivals were held on the same private farm along Jacksons Creek, 3.5 km south of Sunbury and 2 km north-east of Diggers Rest. The property was owned by 50-year-old farmer and local identity George Duncan who offered the use of his land at no cost to the organisers. Duncan and his son, George Jr, volunteered to erect the site fences and, for subsequent festivals, gave permission for organisers to construct permanent toilets and rubbish bins. The property was known locally as "Duncan's farm". The entrance gates to the Sunbury Pop Festival were off Watsons Road, Diggers Rest. Promoters rejected the name of Diggers Rest '72 in favour of Sunbury '72 as being more suggestive of a good time and sunny destination.