After an unsettling encounter with Adam West, a salesman talks Homer into getting a snowplow. Homer agrees on the basis that he can make the payments by plowing people's driveways. Homer starts his snowplowing business, titled "Mr. Plow", but he has trouble finding any customers. His advertising campaigns are unsuccessful until Lisa suggests an advertisement on late night local television. The resulting commercial and jingle attracts many customers and the business is a booming success. Homer is given the key to the city in recognition of his service to the community.