The station's call letters were changed to KTLC on January 17, 1992, in reflection of the branding it adopted upon the August 1991 format change, "The Literacy Channel," a relatively contradictory moniker as the station's programming, while educational in form, was not entirely focused on literacy. Within three years under the "Literacy Channel" format, channel 43 began altering its program schedule due partly to financial difficulties tied to reductions in the OETA's budget appropriations. On July 3, 1993, KTLC cut its weekday and weekend morning schedules (from 8:00 a.m. to 12:00 p.m.), which had largely been ceded to instructional programs and, on weekday mornings, also included some children's programming; the move was originally intended to last until the end of August 1993, in a cost-saving effort intended to save about $4,000 per month during that summer amid a 17.9% reduction in the OETA's state funding for FY1993, but continued past its intended timespan. At that time, the OETA board requested for permission by the OETA Foundation for KTLC to conduct two on-air fund raisers during the fall and winter of 1993. KTLC launched its first on-air fundraising event, "Celebration '93," on September 11 of that year, which earned only $2,000 in public donations over the eight-day-long event.