To promote the game overseas, Square and Sony launched a widespread three-month advertising campaign in August 1997. Beginning with a television commercial by TBWA\Chiat\Day that ran alongside popular shows including "Saturday Night Live", "The Simpsons", "Late Night with Conan O'Brien", and "Prime Time Sports", the campaign included numerous articles in both gaming and general interest magazines, advertisements in comics from publishers such as DC Comics and Marvel, a special collaboration with Pepsi, media events, sample discs, and merchandise. According to estimations by Takechi, the total worldwide marketing budget came to ; $10 million had been spent in Japan, $10 million in Europe, and $20 million in North America. Unlike its predecessors, "Final Fantasy VII" did not have its numeral adjusted to account for the lack of a Western release for "Final Fantasy II", "III", and "V" — while only the fourth "Final Fantasy" released outside Japan, its Japanese title was retained. It was released in North America on September 7, 1997. The game was released in Europe on November 17, becoming the first "Final Fantasy" game to be released in Europe. The Western version included additional elements and alterations, such as streamlining of the menu and Materia system, reducing the health of enemies, new visual cues to help with navigation across the world map, and additional cutscenes relating to Cloud's past.