As of August 2014, more than 750,000 people worldwide had signed a Greenpeace petition asking Lego to end its partnership with Shell. Lego responded saying they "expect that Shell lives up to their responsibilities wherever they operate" and that they "intend to live up to the long term contract with Shell, which we entered into in 2011." Meanwhile, Greenpeace produced a video campaigning against the Shell partnership; it received extensive press coverage and was viewed more than six million times on YouTube. In October 2014, Lego announced that it would not be renewing its promotional contract with Royal Dutch Shell but did not say when the existing deal with Shell expires. Greenpeace claimed the decision was in response to its campaigning.