"Led Zeppelin III"'s original vinyl edition was packaged in a gatefold sleeve with an innovative cover, designed by Zacron, a multi-media artist whom Page had met in 1963 whilst Zacron was a student at Kingston College of Art. Zacron subsequently graduated from the Royal Academy of Arts and became a lecturer at the University of Leeds. Page asked him if he would help design a sleeve for the album and, on 24 January 1970, Zacron met the band at their gig at his university and agreed to do the cover. That spring, he met the band members individually and took a series of photos of each of them, which he would assemble into a collage.