The album's release on November 11, 2000 also saw their website host a series of competitions and giveaways. From November 1, the UK division of Interscope Records held a contest, with fans invited to log onto the website daily to pick up a series of coded clues which led to a hidden message. Fans who solved the riddle received an exclusive download, and were entered into a draw for a one-week trip for two to meet the band in Hollywood. On November 14, the band took a break from the Guns, God and Government Tour to perform a brief, four-song set at an intimate, invitation-only acoustic performance at the Saci nightclub in New York City, with tickets for the show given out for free via their website. Around the time of the release of the album's third single ("The Nobodies") in the UK, the website hosted yet another competition. The song's release had been timed to coincide with the band's appearance at the Reading Festival, and the winner of the competition was awarded two full-weekend passes to the festival, as well as unrestricted backstage access and a private sleeping area.