In April 2012, Balan released another Russian single, pop-rock song "Lyubi". The song reached number one on the Top Hit Weekly Audience Choice, number thirteen on the Russian chart and number two on the Ukrainian chart. The music video for the song was directed by Alan Badoev and starred Russian theater and film actress Ekaterina Vilkova. Later that year, he was nominated for the best male singer award by the music channel Muz-TV. and was named as Russia's sexiest singer by online magazine Woman.ru at the RU.TV Russian music awards ceremony. He was also nominated for Best Singer and Best Song for "Lish do Utra". On December 1, 2012, the singer won a Golden Gramophone award for the second year in a row for "Lish do Utra". Balan was also awarded the Krasnaya Zvezda award in nomination Best Songs of the Year for his single, which was one of the top twenty most popular songs of 2012 in Russia.