In the fall of 2003, Spike TV aired "The Joe Schmo Show", a parody of reality television shows like "Survivor" and "Big Brother". Its finale led to the channel's highest ratings at the time, and a second season aired in the Summer of 2004. 2003 also saw the debut of the Video Game Awards, which would go on to become notorious for favoring the channel's own demographic at the expense of the larger gaming community. In November 2004, Spike TV purchased the cable/satellite syndication rights to "" for a record price of $1.9 million per episode. It joined the lineup on October 1, 2006.