Underwood has had many endorsements throughout her career. She has signed multimillion-dollar deals with Skechers, Target, Nintendo, Olay, Nicole by OPI, Hershey's, Almay and Dick's Sporting Goods. In 2005, Underwood appeared in a Skechers global advertising campaign. In 2007, Underwood appeared in Target advertisements promoting her album Carnival Ride. The limited edition of the album which included a behind the scenes DVD was exclusively sold at Target. In 2008, Underwood worked with Nintendo for the launch of their Nintendo DS appearing in various television commercials. That same year, Underwood became the spokesperson for Vitamin Water starring in television and magazine advertisements. Underwood also hosts a guide to a healthy lifestyle on Vitamin Water's website. In 2010, Underwood became the spokesperson for the Pedigree adoption drive. In 2011, she became the first celebrity brand ambassador for Olay skin care. Underwood has appeared in the global advertising campaign for their facial wash.