Using these cues the individual determines which area of the long-term store to search and then samples any items with associations to the cues. This search is automatic and unconscious, which is how the authors would explain how an answer "pops" into one's head. The items which are eventually recovered, or recalled, are those with the strongest associations to the cue item, here "blanket". Once an item has been recovered it is evaluated, here the participant would decide whether "blanket – word" matches "blanket – ocean". If there is a match, or if the participant believes there is a match, the recovered word is output. Otherwise the search starts from the beginning using different cues or weighting cues differently if possible.