In 2007, Hughes began a high-profile Memphis Wrestling feud when he called Jerry Lawler a "sell out" for not showing up for a scheduled match against Hulk Hogan (Lawler worked for World Wrestling Entertainment, who objected to the match). Hughes shoved Lawler's real life girlfriend, Renee, on an episode of "Memphis Primetime", and the two battled three weeks later at Sam's Town River Palace Arena in Tunica, Mississippi. The match ended when Hughes kneeled and apologized to Lawler, before hitting him with a low blow and punching Renee in the face, thus losing by disqualification.