In 2009, her second studio album, "It's Not Me, It's You", saw a genre shift, having more of an electropop feel, rather than the ska and reggae influences of the first one. The album debuted at number one on the UK Albums Chart and the Australian ARIA Charts and was well received by critics, noting the singer's musical evolution and maturity. It spawned the hit singles "The Fear", “Not Fair” and "Fuck You". This success saw her receive the Brit Award for British Female Solo Artist at the 2010 Brit Awards. Allen and Amy Winehouse were credited with starting a process that led to the "year of the women" media label in 2009 that saw five female artists making music of "experimentalism and fearlessness" nominated for the Mercury Prize.