Euell is also an ambassador for the National Deaf Awareness In Sport Alliance project. In September 2010, Euell became an ambassador for Kick It Out, saying: ""If people can see that there are organisations out there, like Kick It Out, that can raise awareness of what needs to be done to stop racism up and down the country it will only help eradicate it from daily life. Football is a major sport in this country, so it's a good association to try and help but communities also play an important role."" Euell is also an honorary patron of the Show Racism the Red Card organisation.