During this time, Criss and Simmons also appeared on an unreleased album by Captain Sanity together with members from Criss' previous band Chelsea. Paul Frehley (better known as Ace Frehley) responded to an ad they put in "The Village Voice" for a lead guitar player, and soon joined them. Kiss released their self-titled debut album in February 1974. Stanley took on the role of lead performer on stage, while Simmons became the driving force behind what became an extensive Kiss merchandising franchise. The eye section of his "Demon" makeup with Kiss came from the wing design of comic book character Black Bolt.