From 1995 to 1997, Campbell held the position as Chief Executive of the Melbourne Major Events Company Limited, which was responsible for many international concerts, festivals and international sporting championships and events being brought to Melbourne and Victoria for the first time. The success of the Melbourne Major Events Company was an integral part of repositioning Melbourne as a liveable city, and a city that is internationally recognised as a major sporting and events capital. The procurement of these events heavily drove Victoria's economic recovery and infrastructure development, particularly around public amenity and sporting facilities.