The success of the series led to its becoming the first in a series of West End themed talent contests produced by the BBC in collaboration with Lloyd Webber. 2007 saw "Any Dream Will Do" search for a new male lead to play Joseph for a production of Lloyd Webber's and Tim Rice's "Joseph and the Amazing Technicolor Dreamcoat". This was followed in 2008 by "I'd Do Anything", which sought a lead to play Nancy and three young performers to play the lead in a production of the musical "Oliver!". In 2010, "Over the Rainbow" cast Dorothy and a dog to play Toto in the forthcoming stage production of the 1939 film "The Wizard of Oz". The BBC also collaborated with Lloyd Webber to find a performer for Britain's entry into the Eurovision Song Contest 2009 through "".