In the early 2000s it became fashionable for young women and men to expose their buttocks this way, often in tandem with low rise jeans. "The Cincinnati Enquirer" called it the "new cleavage", and expressed views that "It's virtually impossible to find jeans to cover your hipbone". In August 2001, "The Sun" celebrated a "bum cleavage week" claiming that "bums are the new tits". In reaction to this trend, "Saturday Night Live" aired a parody advertisement in their April 16, 2006 episode for a product called "Neutrogena Coin Slot Cream", in which host Lindsay Lohan appeared.