As the growth of the city moved toward the waterfront, the unparalleled nature of the apartment towers' location, and harbor and city views drew the attention during the "condominium conversion" craze of the early 1980s. In 1981, both apartment towers started a two-year process of conversion to over 600 condominiums, with special incentives for existing renters to purchase at heavily discounted prices. Many of these early apartment renters now own several units, often combined to create wrap-around units with as much as of living space. Some of these "early adopters" now own multimillion-dollar units, with as little as US$100,000 to $200,000 total investment. Newcomers to the building buy units for $600,000 to as much as $3 million, paying for the harbor and city views and also for the location.