WCWN originated as an independent station on December 3, 1984 under the call letters WUSV, after its owner, Union Street Video. However, it made little headway against the market's original independent, WXXA-TV (channel 23). As with most independent stations in mid-sized markets during that period, it had difficulties from the outset in terms of getting programming with only afternoon cartoons and some reruns getting respectable ratings. Most of the stronger programming went to WXXA, perhaps due in part to one of its founding partners, longtime movie director Arthur Penn, having ties to Hollywood. Also hurting WUSV was the presence of New York City's three independent stations–WNEW-TV (now WNYW), WOR-TV (now WWOR-TV) and WPIX–and Boston's WSBK-TV on cable, which had been the case for more than a decade.