Pendleton featured on the cover of the July 2009 issue of men's magazine "FHM". She featured in the January 2012 issue of "Harper's Bazaar" magazine. In February 2012, Halfords released a Pendleton branded range of women's bikes including the Somerton (a city bike), the Initial (a road bicycle) the Brooke and the Dalby (both hybrid bikes) on which Pendleton herself had worked as a design consultant. She was a "brand ambassador" for Pantene hair-care products in the advent to London 2012. She was the subject of a BBC television programme which first aired in July.