Major League Baseball made a deal with the Fox Broadcasting Company on November 7, 1995. Fox paid a fraction less of the amount of money that CBS paid for the Major League Baseball television rights for the 1990–1993 seasons. Unlike the previous television deal, "The Baseball Network", Fox reverted to the format of televising regular season games (approximately 16 weekly telecasts that normally began on Memorial Day weekend) on Saturday afternoons. Fox did however, continue a format that "The Baseball Network" started by offering games based purely on a viewer's region. Fox's approach has usually been to offer four regionalized telecasts, with exclusivity from 1:00 to 4:00 P.M. in each time zone. When Fox first got into baseball, it used the motto "Same game, new attitude." It was also used when the network acquired the partial broadcast rights to the National Football League two years earlier.