After rebuilding and considerable extension it re-opened in April 1909 as the new Cliff Hotel (the name "Gwbert Hotel" being later used by another hotel), and the golf links was set out to additionally attract visitors. (The Cardigan and Tivyside Golf Club on the adjacent burrows had "died a natural death" by this time, through lack of patronage.) Early publicity postcards from the hotel proclaimed : "The Bishop of Bangor writes of Gwbert – 'This is one of the most charming spots I ever visited.'"