Signs posted at the entrance to the property did not mention Scientology. One, erected in the fall of 1979, attributed ownership to the "Western States Scientific Communications Association" while another, replacing the first in April 1980, proclaimed: "Massacre Canyon Development Co. – Future sites condominiums and homes." A man calling himself "Dan Pook" met with local civic groups to explain the condominium project, telling residents in March 1980 that the site was to be used for the construction of "condominiums, mobile homes and single-family residences". He was later identified as Ronald Pook, a Scientology public relations official responsible for disseminating "shore stories" (or cover stories) about the Church's plans for the property.