During its upfronts on March 3, 2015, Spike unveiled a new logo and tagline, "The Ones to Watch". The re-branding aimed to make the network more inclusive to women, emphasizing a focus on "big talent, engaging shows and hits that get people talking" and further expansions into scripted series. Alongside the miniseries "Tut" and the announcement of an expanded episode order for the series "Lip Sync Battle" (a spin-off of a segment from "Late Night with Jimmy Fallon"), the network announced an output deal with Dwayne Johnson's Seven Bucks Productions for a series of specials, "Emergency Broadcast", an original drama co-created by Max Brooks, and "Sweat Inc.", a fitness-oriented reality series hosted by Jillian Michaels.