The Dino 308 GT4 was introduced at the Paris Motor Show in November 1973. The 308 GT4 finally gained the "Prancing Horse" badge in May 1976, which replaced the Dino badges on the hood, wheels, rear panel and the steering wheel. This has caused major confusion over the years by owners, enthusiasts and judges. During the energy crisis at that time many prospective owners were hesitant to buy such an expensive automobile not badged "Ferrari" being confused at the significance of the Dino name. Dino was Enzo Ferrari's son who died in 1956, and his name was to honor his memory on the models it was placed.