The center of Southwest Virginia's creative economy movement is Heartwood, a regional visitors' center with a restaurant and craft galleries located off of Interstate 81 in the town of Abingdon. This $17 million facility, built through a collaborative state and regional partnership, opened in 2011 and serves as the hub of regional networks and driving trails that cater to visitors. Additionally, Round the Mountain has established 15 driving trails in different parts of the region that link artisan and agricultural destinations along with local lodging and dining experiences. Such destinations are being developed by an initiative called Appalachian Spring, which is working with communities in the region to link together recreation destinations.