They also advertised "traffic and weather on the 5s". Coinciding with the on-air changes was a major promotional push, including television ads and promotions that tweaked WINS' longtime "22 minutes" slogan, with WEMP proclaiming "Give us 10 minutes, we'll give you the world." (After WINS owner CBS Radio sent a cease-and-desist letter to Merlin Media, WEMP dropped the slogan, and replaced it by "non-stop news".) Then, Merlin Media fought back against WINS by demanding them not to call itself as "New York's One and Only All-News Station" (to highlighting its round-the-clock newswheel as opposed to WCBS carrying some live sports broadcasts if there's an overlap with WFAN) on the air, because this was misleading according to WEMP's format at the time.