In college football, all of the Division I bowl games have either modified or abandoned their traditional names in favor of title sponsors. While most include the traditional name in some form (e.g., "Capital One Orange Bowl", "The Rose Bowl Game presented by Northwestern Mutual"), there have been bowl games that have totally eliminated their traditional name in favor of solely using a corporate sponsor's name in an effort to dissuade fans from using a generic name (for instance, the former "Tangerine Bowl" is now the Camping World Bowl, and the "Gator Bowl" was for a time known as the "TaxSlayer Bowl"), a move that generally is treated with consternation from fans. Team names and even whole leagues have occasionally been sold to corporate sponsors as well (examples include the New York Red Bulls in the former case, the NET10 Wireless Arena Football League for the latter), but this is generally rare in the United States and more common in other parts of the world.