While British companies and creators have helped create the market for collected volumes there have, with a few exceptions like Raymond Briggs, been very few British original graphic novels published. Briggs himself has said "On the Continent, graphic novels have been as accepted as films or books for many years, but England has had a snobby attitude towards them. They've always been seen as something just for children". However, thanks to the strong sales for Briggs' "Ethel and Ernest", and "Jimmy Corrigan" winning "The Guardian"'s best first novel award, publishers have started expanding into this area. Random House UK's imprint Jonathan Cape has tripled its graphic novel output and Random House has also established Tanoshimi to publish manga. Other publishers have also been increasing their output, which, as well as producing original works like "Alice in Sunderland", have also been included adaptations of works of literature. There are a number of new publishers who are specifically targeting this area, including Classical Comics and Self Made Hero, the latter having an imprint focused on manga adaptations of the works of Shakespeare.