The Long Island Rail Road established a station named Ramblersville in 1905 and a Post Office by the same name opened soon thereafter. A casino, beach, and fishing pier were added in 1915 and the name of the neighborhood was changed to Howard Beach on April 6, 1916. Development continued and ownership was expanded to a group of investors who sold lots for about $690 each starting in 1922. Development, however, was limited to the areas east of Cross Bay Boulevard near the LIRR station now known as Bernard Coleman Memorial Square (then Lilly Place). The rest of Howard Beach consisted of empty marsh land except for the area to the south of Coleman Square, centered around Russell St. and 102nd St., which consisted of many small fishing bungalows that dotted alongside Hawtree Creek and Jamaica Bay. This area of Howard Beach would retain the name "Ramblersville." Despite its close proximity to the Howard Beach station at Coleman Square, the LIRR would establish a station a quarter of a mile south down the line at Hamilton Beach in 1919.