Mercury has featured in international advertising to represent the UK. In 2001, a parody of Mercury, along with prints of other British music icons consisting of The Beatles, Elton John, Spice Girls, and The Rolling Stones, appeared in the Eurostar national advertising campaign in France for the Paris to London route. In September 2017 the airline Norwegian painted the tail fin of two of its aircraft with a portrait of Mercury to mark what would have been his 71st birthday. Mercury is one of the company's six "British tail fin heroes", alongside England's 1966 FIFA World Cup winning captain Bobby Moore, children's author Roald Dahl, novelist Jane Austen, pioneering pilot Amy Johnson, and aviation entrepreneur Sir Freddie Laker.