The issue above mentioned is a result of an important ethical relativist critique. Even if "oughts" depend on goals, the ought seems to vary with the person's goal. This is the conclusion of the ethical subjectivist, who says a person can only be called good according to whether they fulfill their own, "self-assigned" goal. Alasdair MacIntyre himself suggests that a person's purpose comes from their culture, making him a sort of ethical relativist. Ethical relativists acknowledge local, institutional facts about what is right, but these are facts that can still vary by society. Thus, without an objective "moral goal", a moral ought is difficult to establish. G. E. M. Anscombe was particularly critical of the word "ought" for this reason; understood as "We need such-and-such, and will only get it this way"for somebody may need something immoral, or else find that their noble need requires immoral action. Anscombe would even go as far to suggest that "the concepts of obligation, and duty"moral" obligation and "moral" duty, that is to sayand of what is "morally" right and wrong, and of the "moral" sense of 'ought,' ought to be jettisoned if this is psychologically possible".