Benny never forgot his Texas roots and was a key player in getting the National Finals Rodeo to move to Las Vegas. He never forgot the cowboys after they arrived; he always paid the entry fees for all of the cowboys for their championship event. When the casino closed, Boyd Gaming took up the tradition that Binion started by continuing to pay all the entry fees. Every year during the NFR there is a large rodeo stock auction called "Benny Binion's World Famous Bucking Horse and Bull Sale."