Quisp and Quake were originally released in 1965 in the United States by the Quaker Oats Company and generally advertised together (during the same commercial) with their character mascots competing against each other. The ads were cartoons created by Jay Ward, who also created the cartoon characters Rocky and Bullwinkle, Dudley Do-Right, Hoppity Hooper and many others, and the Quisp ads used some of the same voice actors as the "Rocky and Bullwinkle" series, including Daws Butler as the voice of Quisp (an alien who was the Crown Prince of Planet Q and, like moon men Gidney and Cloyd of "Rocky and Bullwinkle", was armed with a scrooch gun) and William Conrad as the voice of Quake (a muscular miner). In an interview, Ward's creative partner Bill Scott described Ward's involvement in cereal advertising: "When the cereal company approached Jay about doing this stuff — I think it was in 1961 — he said, 'We’ll only do it as long as it’s fun.'"