Knorr-Cetina's progression to understanding how technology mediates sociality led her to select global financial markets as a new "laboratory" to study knowledge in society. The first suggestion of this new field site was in the article "Sociality with objects: Social relations in postsocial knowledge societies" (1997), followed later by a conference on "The Status of the Object in Social Science" at Brunel University in September 1999. The paper she presented at this conference, entitled "The Market as an Object of Attachment: Exploring Postsocial Relations in Financial Markets", was later published in 2000. Her co-author was Urs Bruegger, a former foreign exchange dealer. The two collaborated on over a dozen articles on global financial markets.