The Fotron was a camera produced by the Traid Corporation of Glendale, California between 1962 and 1971 and mainly sold door to door. It had a highly unorthodox design and boasted several firsts for a consumer camera, including a built-in electronic flash, built-in motor drive, and drop-in film loading (beating Kodak's popular Instamatic to the market). Other unusual features included push-button exposure and focus controls and an integrated rechargeable battery. The camera used standard 828 rollfilm packaged in a proprietary snap-in cartridge which had to be returned to the company for processing. It was aimed mainly at women, marketed as a "goof-proof" alternative to traditional cameras.