When Hitler became the ruler of Germany, Hoffmann was the only person authorized to take official photographs of him. Hoffmann's photographs were published as postage stamps, postcards, posters and picture books. Following Hoffmann's suggestion, both he and Hitler received royalties from all uses of Hitler's image, even on postage stamps, which made both Hitler and Hoffmann millionaires. The postage-stamp royalty amounted to at least $75 million over the course of Hitler's reign. When photographing other subjects, he was represented by Schostal Photo Agency (Agentur Schostal).