In 2010 some supporters set up a group to improve the atmosphere at both home and away games, known as the Wigan Brigantes, Brigantes being the name of the tribe that inhabited this and other large parts of northern England before and during the Roman era. The group started by erecting flags across the South Stand gantry at the DW Stadium, beginning with 12 at the start of the 2010 season and grew steadily from there. The group's banner had the phrase "Long After Tonight Is All Over" as a nod to the Jimmy Radcliffe song that was a staple of the Wigan Casino club during the Northern Soul era, and to show their rivals that their support would continue well after the final whistle had sounded. This was particularly true of some of Wigan's away games during the 2011 season where their fans often stayed well over half an hour after the final hooter singing to the tune of "Dale Cavese".