Lawson travelled to the United States in 2013 and starred alongside Anthony Bourdain in the reality cooking show "The Taste". The UK version of the show began airing on 7 January 2014 on Channel 4. Lawson was granted a visa to travel to the United States and travelled there for a continuation of the series. In 2014 Lawson was hired by a chocolate company to appear in an advertisement, the advertisement was filmed in New Zealand in May for a local confection manufacturer Whittaker's.