On September 4, 2014, Brooks released his entire studio output on digital for the first time ever. Bypassing traditional digital music service providers, Brooks opted into releasing his albums directly his own new online music store, GhostTunes. On September 19, Brooks confirmed the release date for his next album, scheduled for November 11 via a press conference in Atlanta. "Man Against Machine" was released via Pearl and RCA Nashville and was available online exclusively through GhostTunes. GhostTunes closed on March 3, 2017. Brooks' digital catalogue moved to Amazon Music, who maintain exclusive rights over it.