Stern and Price next partnered with Larry Sloan, a high school friend who was working as a publicist at the time, to continue publishing "Mad Libs". Together, the three founded the publishing firm Price Stern Sloan in the early 1960s as a way to release "Mad Libs". In addition to releasing more than 70 editions of "Mad Libs" under Sloan, the company also published 150 softcover books, including such notable titles as "How to Be a Jewish Mother", first released in 1964; "Droodles", which was also created by Roger Price; "The VIP Desk Diary"; and the series "World's Worst Jokes".