As early as 1949, Kennedy began preparing to run for the Senate in 1952 against Republican three-term incumbent Henry Cabot Lodge Jr. with the campaign slogan "KENNEDY WILL DO "MORE" FOR MASSACHUSETTS". Joseph Kennedy again financed his son's candidacy, while John Kennedy's younger brother Robert F. Kennedy emerged as an important member of the campaign as manager. The campaign hosted a series of "teas" (sponsored by Kennedy's mother and sisters) at hotels and parlors across Massachusetts to reach out to women voters. In the presidential election, Republican Dwight D. Eisenhower carried Massachusetts by a margin of 208,000 votes, but Kennedy defeated Lodge by 70,000 votes for the Senate seat. The following year, he married Jacqueline Bouvier.