Giovinco missed out on Juventus's 2013 Supercoppa Italiana victory, and he initially went scoreless in the 2013–14 season until finally netting a notable goal in a 3–2 win over rivals Milan on 6 October 2013. Giovinco fell out of form again and struggled to gain playing time, but he managed to break his goal drought on 14 April 2014, with a goal against Udinese, taking the ball past a defender and scoring with a left footed curling shot from outside the box. Overall, Giovinco managed 2 goals in 17 Serie A appearances that season, and one goal in the Coppa Italia, as Juventus won their third consecutive Serie A title. During the 2014–15 season under Massimiliano Allegri, Giovinco scored two goals in a 6–1 win over Hellas Verona in the Coppa Italia, on 15 January 2015, helping Juventus to the quarter-finals of the competition; both of his goals came in the first half, with the first coming from a free kick, and the second in injury time.