In early 1969, Andy Warhol was commissioned by Braniff International to appear in two television commercials to promote the luxury airline's "When You Got It – Flaunt It" campaign. The campaign was created by the advertising agency Lois Holland Calloway, which was led by George Lois, creator of a famed series of Esquire Magazine covers. The first commercial series involved pairing unlikely people who shared the fact that they both flew Braniff Airways. Warhol was paired with boxing legend Sonny Liston. The odd commercial worked as did the others that featured unlikely fellow travelers such as painter Salvador Dalí and baseball legend Whitey Ford.