Channel 30 first signed on the air as KHOF-TV on October 16, 1969. It originally operated as a Christian broadcast outreach of the Faith Center Church in Glendale, of which Reverend Raymond Schoch served as the pastor, with Paul Crouch (who would leave in 1972 in order to begin his own Trinity Broadcasting Network) as his assistant and general manager. KHOF was the second full-time Christian television station. WYAH in Virginia Beach was the first Christian station in 1961, but beginning in 1967, that station began a very gradual evolution to a conventional commercial independent television station (which they completed in 1973). KHOF ran a mix of Schoch's own sermons, various televangelists and teaching programs, both local and syndicated. The church already owned and operated KHOF-FM radio (now KKLA) in Los Angeles. The station began to have competition when their former GM Paul Crouch left in 1972 and acquired newly purchased KLXA Channel 40 in 1974.