On September 1, 1947, the station first signed on as WLAG-FM. Its city of license was LaGrange, Georgia, about southwest of Atlanta and near the Alabama border. It was the FM counterpart to WLAG 1240 AM, owned by the LaGrange Broadcasting Company. Both stations simulcast a country music format. WLAG-FM's power was 29,500 watts and the antenna height was , so it was not heard in the Atlanta area. The station changed its call sign to WWCG in 1977 and continued with a country format.