In 2012 the race was upgraded to World Tour level, cycling's highest level of professional races. Tom Boonen won the edition, setting a record of five victories, and the race was officially named E3 Harelbeke. In 2013 Fabian Cancellara claimed his third win after a long-distance attack on the Oude Kwaremont and a 35 km solo raid to the finish. The race has a reputation as a foremost cobbled classic. The race was rebranded "E3 BinckBank Classic" for the 2019 edition, following a sponsorship deal. The name change does not have consequences for the route, as the city of Harelbeke continues to host the start and finish of the race.