In 1935, Bell proposed an annual college draft to equalize talent across a league that had been dominated by the Chicago Bears, Green Bay Packers and New York Giants. Between 1927 (the year the NFL changed from a sprawling Midwestern-based association to a narrower, major-market league) and 1934, the Bears, Packers and Giants had won all but one title (the lone exception being the Providence Steam Roller of 1928). The draft was a revolutionary concept in professional sports. Having teams select players in inverse order of their finish in the standings, a practice still followed today, strove to increase fan interest by guaranteeing that even the worst teams would have the opportunity for annual infusions of the best college talent.