On 31 January 2010, the BBC North East and Cumbria produced a 30-minute documentary detailing Mike Ashley's business successes and lows. Journalist Chris Jackson travelled to Thailand to visit the factories in which Ashley's material for his brand of Lonsdale is made. Upon the broadcast of the BBC documentary, "Mike Ashley Uncovered", his dealings at Newcastle United were detailed, with it being announced that he only discovered upon purchase of the club how much debt the club was in, and that it cost him another £100m upon purchase to steady the club's financial security, having not viewed the account books prior to purchase. Neither Ashley nor his representatives showed interest in taking part in the film, declaring that the film was producing a majority of inaccuracies. They did, however, state that they would be reviewing the film closely. No further comment has been made.