On April 14, 2008, Gawker Media announced that it was selling "Wonkette" and that Layne would remain managing editor and part owner. Gawker Media head Nick Denton attributed the sale to "hunkering down" before another dot com downturn and the Internet bubble bursts: "And, even if not, better safe than sorry; and better too early than too late..." Gawker's Silicon Valley gossip site, Valleywag, was merged with the flagship Gawker.com site, its popular music site, Idolator, was sold to Buzznet, and The Consumerist was sold to Consumers Union as part of the same divestiture effort.