As a promoter, Bowser was initially allied with Billy Sandow and Ed "Strangler" Lewis and took on entrenched rival, New York-based Jack Curley. On January 25, 1923, Curley-backed Nat Pendleton was defeated in a real contest by Bowser's John Pesek, taking two falls in under 45 minutes. Curley would get his revenge two years later, paying Stanislaus Zbyszko to go against plans and defeat Sandow/Lewis/Bowser-backed world champion Wayne Munn in Philadelphia. On March 11, 1926, Bowser planned to regain control of the title by having Joe Malcewicz ambush champion Joe Stecher (who had won the title from Zbyszko and was also aligned with Curley)—who was expecting to wrestle a different opponent. But the plan failed when Stecher just walked out of the ring and left before the match started.