In the Canadian market, the book spent five weeks on "Maclean's" nonfiction bestseller list. The book spent 20 weeks on "The Vancouver Sun's" nonfiction bestseller list. The authors won the Roderick Haig-Brown Regional Prize from the British Columbia Booksellers Association for the best contribution to the enjoyment and understanding of British Columbia. The 100-mile diet concept, along with advocates of local food, were covered by media across North America. In 2009, Food Network Canada aired "The 100 Mile Challenge", a television series co-created by MacKinnon and Smith and based on the book.