In 2005, Viacom conducted research which found that Spike TV's new direction was alienating its target audience and advertisers. Word-of-mouth knowledge narrowly perceived Spike TV's programming as being predominantly "low-brow", violent, and reliant on sex appeal, rather than reflecting the wider variety of programming offered by the channel. These findings led Viacom to pursue a re-brand in an effort to clarify the network's focus. At its upfront presentations in 2006, Viacom unveiled a new logo for the channel (shortening its name to simply "Spike"), and the new slogan "Get More Action". The new brand was described as being "authentic" and "unapologetically" masculine, and emphasizing action as a core genre of programming for the network. The new branding launched alongside the premiere of "" in June 2006. Spike also attracted advertisers with product placement opportunities in promos such as "Men of Action" (which featured homages and parodies of "classic action moments") and the ""CSI" Guys", which tied into its new programming direction.