The Tribune Co., Belo Corp. and Knight Ridder launched daily Spanish-language papers in 2003. Hispanic-oriented newspapers and magazines generated $1.3 billion in revenue in 2002. By comparison, the operating revenue that year for Knight Ridder's 32 papers was $2.8 billion. Readership remains small, however. New York City already had two Spanish-language dailies with a combined circulation of about 100,000, as well as papers from Puerto Rico and the Dominican Republic and a score of weeklies. But Louis Sito said their "circulation levels were very, very minimal when compared to the population size." (New York, population 8 million, is 27 percent Hispanic; the Bronx, 1.3 million, is 48 percent Hispanic.) Sito urged "Newsday" publisher Raymond A. Jansen to launch a daily instead of a weekly, and "Hoy" premiered on November 16, 1998, with a circulation of 25,000. By 2003, "Hoy" sold 91,000 copies a day in the New York metro area. The Dallas-Fort Worth market contains 1.3 million Latinos—22 percent of the population and growing (estimated to reach 38 percent by 2006). The "Dallas Morning News" developed "Al Día" to entice that audience. The Monday-through-Saturday paper debuted in September 2003 with a staff of 50, an initial circulation of 40,000 and a newsstand price of 25 cents. "Diario La Estrella" began in 1994 as a dual-language insert of the "Fort Worth Star-Telegram" and first grew into an all-Spanish stand-alone paper with a twice-weekly total circulation of 75,000 copies distributed free via newsstands and selective home delivery.