On January 18, 2005, Spike TV premiered "The Ultimate Fighter", a reality competition series focusing on the Ultimate Fighting Championship—a mixed martial arts promotion. The success of "The Ultimate Fighter" led the UFC to expand its programming on Spike to include other series, such as "UFC Unleashed", "UFC Primetime" and "UFC All Access". "The Ultimate Fighter" aired on Spike for 14 seasons, ending its run on the network in 2011 after the announcement that Fox Sports had acquired the U.S. television rights to the UFC under a new, seven-year deal.