Founded in 1991 by Richard Allen and Ivor Trueman in Chalfont St Peter in Buckinghamshire, England, Delerium Records was originally set up to provide the free 7" records that were given away with the "Freakbeat" fanzine before it evolved into a label to promote new psychedelic music. The development of the label had been encouraged by Greg Shaw who Allen had come to know through the international independent record scene and a mutual interest in psychedelic culture. Allen had previously written a music column for UK Counter-culture magazine "Encyclopaedia Psychedelica", briefly managed Irish American rock band The Steppes and, in 1987, had joined up with Trueman to help co-edit "Freakbeat", a 3D garage and psychedelia fanzine that Trueman had founded in 1985. Trueman had previously founded the Pink Floyd fan magazine, "The Amazing Pudding".