Today, Waikouaiti is a retail trade and servicing centre for the surrounding district, which has sheep farming as the principal primary activity. A major egg producer, Zeagold Foods, a branch of Mainland Poultry LTD has a 500,000-hen factory farming operation here and is in the process of expanding over the next year to meet demand for egg products. Hawksbury, 3 km southwest of Waikouaiti, has a cheese factory and shop, a swimming pool and housing developed from the old mental health institution, Cherry Farm. Karitane, 3 km to the southeast has a small fishing port.