NCGS continued to convene regional and national professional development opportunities for member schools. In 1999, the Board of Trustees identified financial literacy as a key area of programming for NCGS. The Board saw this topic as critical for gender equality in the 21st century, so NCGS created a series of programs to address financial literacy and empowerment for girls. In 2000, NCGS hosted the "Women, Girls, and Money Conference" in Boston. The success of the conference led to a series of publications highlighting research on the financial gender gap, tips for parents on raising financially savvy daughters, and best practices for incorporating financial literacy into the curriculum at schools. NCGS expanded the program by hosting a series of regional financial literacy seminars across the country. These, along with the financial literacy initiatives at individual member schools, helped attract extensive media attention, including articles in "The New York Times", "The Boston Globe", and "The San Francisco Chronicle", and a television interview on ABC News.