Both WWWE and WWWM slowly severed the last remaining ties to WKYC-TV and its prior NBC ownership throughout the 1970s. The transmitter for WWWE was moved back to their previous tower in Brecksville on September 5, 1974, that tower is still in use today by WWWE's successor WTAM, along with FM stations WAKS (co-owned with WTAM) and WZAK. In addition, the studios for both WWWE and WWWM were moved to Park Centre—known today as Reserve Square—that November 14. WWWE would then drop its NBC Radio affiliation altogether by 1977.