The stadium was originally known as CMGI Field before the naming rights were bought by Gillette after the "dot-com" bust. Although Gillette was acquired by Procter & Gamble (P&G) in 2005, the stadium retains the Gillette name. Gillette and the Patriots jointly announced in September 2010 that their partnership, which includes naming rights to the stadium, will extend through the 2031 season. Additionally, uBid (until April 2003 a wholly owned subsidiary of CMGI) as of 2009 continues to sponsor one of the main entrance gates to the stadium. The stadium is owned and operated by Kraft Sports Group, a subsidiary of The Kraft Group, the company through which businessman Robert Kraft owns the Patriots and Revolution.