Initially, the home system was only available for rent to commercial establishments, such as hotel chains, bars and restaurants, and other venues. When customer response indicated that some gamers were willing to buy a US$650 console, SNK expanded sales and marketing into the home console market. The Neo Geo console was officially launched on 31 January 1990 in Osaka, Japan. The AES is identical to its arcade counterpart, the MVS, so arcade games released for the home market are nearly identical conversions.