When Chrysler marketing showed that consumers were likelier to buy an entry-level Chrysler than a DeSoto, Chrysler introduced the Chrysler Newport as a 1961 model, selling more than 45,000 units in its first year. At less than $3,000, the Newport covered the same price range as the 1961 DeSoto, which had sold 3,034 units total. Thus the DeSoto was dropped and replaced by the Newport. In 1962, Dodge also introduced its own DeSoto replacement, the large DeSoto-sized Dodge Custom 880. With the introduction of the Newport and the Custom 880, the price gap caused by the demise of DeSoto was effectively closed.