He created the record label Cock Rock Disco to release his own recordings in 2000, while living in New York City. For three years he self-released his earliest albums on CD-R, including "Rock Non Rock" and "Belligerent Super Vision", his first unreleased full-length. Then in 2005, Cock Rock Disco began releasing other artists including Duran Duran Duran, Drumcorps, Otto von Schirach, About, the Assdroids and Dev/Null. The label has currently (as of Nov 2009) 18 full-length releases, 15 12"-only releases and continues to release bi-monthly free MP3 only albums, of which there are currently 19 and growing fast.