Although Joseph Loose was a member of Nabisco's Board of Directors, in 1902 along with his brother Jacob and John H. Wiles, he liquidated his holdings in National Biscuit Company and formed the Loose-Wiles Biscuit Company in Kansas City. They envisioned a factory which would be filled with sunlight and so they adopted the name SUNSHINE for their products. Soon they began expanding and opened new plants in Boston and then New York. In 1912 Loose-Wiles opened their "Thousand Window" bakery in the Long Island City neighborhood of New York City, which remained the largest bakery building in the world until 1955. The plant was closed in 1965 and the production was moved to Sayreville, New Jersey.