In May 2005, one of the rewards in the OurColony viral marketing campaign for Microsoft's Xbox 360 console was a new image of Joanna Dark. At the official unveiling of the Xbox 360, it was revealed that "Perfect Dark Zero" would be a launch title for the new system in the fall of 2005. A demo was shown during the Electronic Entertainment Expo 2005 shortly afterwards. Prior to its release, Microsoft arranged a deal with Tor Books to produce a novel series set in the "Perfect Dark" universe. The first novel, "", was written by Greg Rucka and released on October 4, 2005. A six-issue comic book series written by Eric Trautmann and illustrated by Cold FuZion Studios was also announced. Around the same time, Joanna Dark made an appearance on the cover of "FHM" magazine. An official soundtrack album featuring a selection of music from the game was produced by Nile Rodgers and released on November 8, 2005 through Sumthing Else Music Works.