Jake and Danny are cousins of established character Alfie Moon (Shane Richie). During his time on the show, Jake represents several plotlines that each contribute to his strained interactions with both Danny and their crime boss Johnny Allen (Billy Murray) - most notably in the Get Johnny Week scenario where Jake accidentally kills Danny shortly after learning that Danny had killed local hardman Dennis Rickman (Nigel Harman) on Johnny's orders. This involves the character developing a feud with Johnny's gangland rival Andy Hunter (Michael Higgs), up to the point where Jake witnesses Johnny killing Andy on the show's 20th anniversary episode; sparking a romance with local landlady Chrissie Watts (Tracy Ann Oberman) that leads to the pair attempting to flee the county after Jake discovered that Chrissie murdered her estranged husband Den (Leslie Grantham) and framed her nemesis Sam Mitchell (Kim Medcalf) for the crime; becoming embroiled in Chrissie and Johnny's respective feuds against the Mitchell family; having a brief conflict with Sam's brothers Phil (Steve McFadden) and Grant (Ross Kemp) in light of both Danny's death and Johnny's arrest; forming a brief relationship with fellow neighbour Carly Wicks (Kellie Shirley); and clashing with his business partner Sean Slater (Robert Kazinsky) upon learning of his scheme to exploit Johnny's adolescent daughter Ruby (Louisa Lytton).