WITCH were devoted to overthrowing the patriarchal dominance of society, and according to the scholar Cynthia Eller, they chose to do so in "witty, flamboyant, and theatrical ways" by carrying out witch-themed political stunts. The group's inaugural action took place on Halloween 1968, as WITCH members dressed as witches and marched down Wall Street in order to place a "hex" on New York's financial district. This event was documented by Bev Grant's photographs. Morgan stated that the Dow Jones Industrial Average declined sharply the next day. She also noted that this action emphasized the working-class struggle against capitalism more than the feminist struggle.