Othering plays a fundamental role in the history and continuation of racism. To objectify a culture as something different, exotic or underdeveloped is to generalize that it is not like 'normal' society. Europe's colonial attitude towards the Orientals exemplifies this as it was thought that the East was the opposite of the West; feminine where the West was masculine, weak where the West was strong and traditional where the West was progressive. By making these generalizations and othering the East, Europe was simultaneously defining herself as the norm, further entrenching the gap.