On 25 April 2008 Carlile performed "The Story" and "Turpentine" on the BBC2 show "Later...with Jools Holland". The song "The Story" was also used in the 2008 commercial for Super Bock, one of the most popular beer brands in Portugal, which led to the album "The Story" reaching number 4 on the Portuguese album chart. The song was used in a General Motors television commercial aired on American and Canadian television showcasing their new line-up of more fuel efficient cars. Due to the ad airing heavily during the 2008 Beijing Olympics, the song increased in downloads.