It was confirmed in May that the series would premiere on July 10. The season aired on Wednesdays, Thursdays, and Saturdays on CBS, with the live eviction episodes occurring on Thursdays. When asked about the authenticity of the story-lines used in the episodes, Shaprio claimed "We're sticklers for maintaining the purity we do have in terms of how little we interfere with the lives of the 12 people in our house. Once they go in, we don't touch 'em. How they behave is entirely up to them." This was the second season that required viewers to pay for the live feeds, which were $9.95 per month following a free two-week trial; the feeds were yet again available through RealPlayer. The feeds launched following the premiere episode, with the first few days in the house not being aired. Along with the television series, CBS announced a fantasy game in which players would make a team of HouseGuests and earn points when a member of their time did certain things in the game.