Central to the Gwbert development plan was the extension to the old Gwbert Inn, opened in July 1890 by Mrs Evelyn Morgan-Richardson, wife of the developer. As a present for performing this ceremony she was presented with a "massive silver key" supplied by a Cardigan jeweller. The status of the inn was raised to that of a hotel, at this time being known as the Gwbert Hotel. A promotional book, published by the Great Western Railway in 1907, declared ""The Gwbert Hotel, the only one, is situate in its own grounds of 101 acres on the lofty cliffs by the mouth of the river Teifi, facing the Atlantic. An ideal spot for those who seek complete rest, bracing air, and country life with all its glorious advantages."" However, in May 1906 the hotel was totally destroyed by fire.