In 2012, Vermonters for a Just Peace in Palestine/Israel (VTJP) contacted Ben Cohen, Jerry Greenfield and the CEO of Ben & Jerry's after learning that ice cream produced by Ben & Jerry's franchise in Israel was being sold in Israeli settlements in the West Bank and East Jerusalem. Leafleting occurred at locations in Vermont, New York and California on 'Free Cone Day' in April 2013 and April 2014. , 232 organizations across the United States and in seventeen countries worldwide have signed a letter written by VTJP calling on Ben & Jerry's to end its commercial ties to such settlements.