There are many examples of deception and self-deception in the play. The games and tricks played on people often have the best intentions: to make people fall in love, or to help someone get what they want, or to lead someone to realize their mistake. But not all are well-meant: Don John convinces Claudio that Don Pedro wants Hero for himself, and Borachio meets 'Hero' (who is actually Margaret) in Hero's bedroom window. These modes of deceit play into a complementary theme of emotional manipulation, the ease with which the characters' sentiments are redirected and their propensities exploited as a means to an end. The characters' feelings for each other are played as vehicles to reach an ultimate goal of engagement rather than seen as an end in themselves.