From 1970-1976 the Central Main Street shopping district saw a dramatic shift from the South-end (near Exchange Place and Broadway) to the North-end (near the L.D.S Temple). This shift was the result of a change in buying patterns, with shoppers preferring malls rather than on-street department stores. Using land and a loan provided by Zion Securities, the second Main Street mall was completed in 1978. Following the completion of the Crossroads Mall the South-end of main street collapsed, beginning with 117-year-old merchant Auerbachs Department Store. Others to go under were Broadway Music, Paris Company, Baker Shoes, Pembroke's, Keith O'Brien and Keith Warshaw.