In addition to the opening of the American branch, various trade arrangements were made with other film companies, including American Mutoscope and Biograph, the Warwick Trading Company, the Charles Urban Trading Co., Robert W. Paul's studio, and Gaumont. In these negotiations, a print sale price of 0.15 per foot was standardised across the American market, which proved useful to Méliès. However, later price standardisations by the Motion Picture Patents Company in 1908 hastened Méliès's financial ruin, as his films were impractically expensive under the new standards. In addition, in the years following 1908 his films suffered from the fashions of the time, as the fanciful magic films he made were no longer in vogue.