In 1965, the "Europa-Center" shopping mall was opened by Mayor Willy Brandt on the site of the former Romanisches Café. It included a large cinema complex and an highrise. The Center with its characteristic Mercedes-Benz star on top became a major business centre and unofficially gave the Breitscheidplatz the reputation of being the commercial hotspot in West Berlin. Today the building still hosts numerous department stores, pavement coffee shops and restaurants and is a popular tourist attraction. It has landmark status.