In October 2020, Allen worked with the sex tech company Womanizer to create her own sex toy called "Liberty", a clitoral pump. She is the chief liberation officer at Womanizer and is heading up their #IMasturbate campaign which encourages women to embrace their own sexuality. Liberty was positively reviewed in "The Independent" and "Mashable". The product sucks and massages the clitoris without making direct contact, using sonic waves to induce sexual pleasure. It is waterproof and has six different intensity levels. Allen had previously recommended Womanizer's products in her autobiography "My Thoughts Exactly".