On 10 July 2012, during an interview with BBC Radio 4's Farming Today, Paice he admitted that he did not know how much a pint of milk cost. Nevertheless, in October 2013 he was appointed chairman of the Glasgow-based First Milk farmers’ cooperative on an annual salary of £125,000, for which it was proposed that he work one day a week. Under Paice's chairmanship, the co-operative announced in January 2015 that payments to dairy farmers would be deferred by two weeks and that 1.5 pence per litre would be deducted from the payments to pay for “capital investment”. It also announced that from February 2015, it would pay its members an average 21.4 pence per litre – 10p per litre less than some major supermarkets criticised for the low levels of their payments to dairy farmers for milk.