Schools recommend the product. A teacher wrote to "eSchool News", "This product has made my students excited to take the quiz after the video. How many teachers can say that about their students?" Praising a BrainPop video about Ada Lovelace, "Wired" magazine wrote, "After reading more about her life and her work, I still feel it is best summarized by BrainPop’s Ada Lovelace video, which is designed for kids." Another reviewer felt that a good feature of BrainPop's movies is their brevity: "just enough to capture and engage children." After budgetary cuts caused the cancellation of a Michigan school's subscription to BrainPop in 2014, teachers raised money from students to bring it back in 2015.