The architect Rafael Masó Valentí was instructed by the Ensesa family to design a new residential estate at S'Agaró. It was designed as a self-contained garden city. At the same time swimming pools at Sant Pol were built as well as the luxurious Monumental Hotel and the Hotel Gavina. In 1962 as part of new tourist development the municipality changed its name from Fanals d'Aro to Platja d'Aro. The council moved their offices at the same time from Castell d'Aro to Platja d'Aro. The town sought to promote itself internationally; in 1964 an offer was made for a week holiday to 50 couples celebrating their silver wedding anniversary. Another campaign focused on honeymooners with the slogan "love is found in Platja d'Aro".