KVOS initially experienced financial trouble, despite Jones thinking that he could successfully support a television station in a city the size of Bellingham. He built a powerful transmitter on Orcas Island in hopes of reaching Seattle, but even with increased power it didn't cover enough of the Seattle area to solve the problem. For a time, the revenues from his radio station were all that kept channel 12 afloat. In 1955, Jones, realizing that most of his audience was across the border, incorporated KVOS in Canada, establishing a subsidiary company in Vancouver. The subsidiary, KVOS-TV Limited, brought in revenue for the station by allowing many Vancouver-area businesses to buy advertising time on the station, which is still the case today. KVOS-TV continued to broadcast from Bellingham, with much of its audience based in southwestern British Columbia.