An episode of the popular sitcom "Maude" entitled "Feminine Fulfillment" () dealt with main character Maude Findlay's best friend Vivian Harmon giving herself over to "Feminine Fulfillment" (also the name of the episode), which Maude says is "like Total Woman." Vivian, expecting her husband Arthur, shocks Maude and her husband Walter by opening her door to them in a trench coat, revealing herself to be wrapped in saran wrap. "Total Woman" is again referenced later in the episode, when more aspects of the movement are elucidated. Maude, a staunch feminist, is incensed by her friend's change, and confronts what she believes is her husband's growing interest in being pampered in this manner by seemingly also dressing in saran wrap under a trench coat and greeting a male neighbour who knocks on the Findlays' door.