Cabot married and divorced twice, with each marriage producing a daughter. Cabot chose to raise her daughters as Witches, and she began appearing in black robes and black eye-makeup in her everyday life. She identifies herself as a Witch, in other words one wiccan. The kind of Witchcraft that Cabot practices focuses on the Religion, Art and Science of Witchcraft. 1970 TV's sitcom "Bewitched" visited Salem for a series of episodes with location filming. Laurie Cabot opened the town's first "Witch Shoppe" in Salem in 1971, which became a tourist destination thanks to the national TV exposure.