According to Island A&R, Louis Bloom, a particularly underwhelming industry showcase gig prompted various record company representatives in attendance to pass on the band. However, following the performance their manager Adrian Jolly phoned up Bloom and persuaded him to ignore the disastrous gig and instead listen to the band's demos. The demos - which featured all the eventual singles from the debut album - convinced the Island A&R to sign the band, who singled out the songwriting in particular as being "fantastic".