It was announced on January 23, 2009 that MLSE would acquire the 80.1% interest in GolTV Canada, a digital cable soccer channel, held by MLSE owner Tanenbaum through Insight Sports. The channel operated as a localized version of GOL TV USA, which owned the remaining 19.9%, with focus on Toronto FC. MLSE informed the CRTC in 2015 that it had acquired full ownership of the channel, however later that year they announced that it would cease operations and the license be abandoned, effective August 31, 2015. In November 2009 MLSE applied to the CRTC for a Category 2 digital TV license for a general interest sports service provisionally named Mainstream Sports, which was granted in June 2010. MLSE planned to broadcast its teams' games on the channel, along the lines of team-owned regional sports networks in the United States such as YES Network and the New England Sports Network, with the tentative name "Real Sports" (in keeping with the branding of MLSE's sports bar and apparel store). It was never revealed whether the channel would have replaced, or supplemented, MLSE's existing digital channels. Peddie credited the threat of a Real Sports channel as a motivator for Rogers and Bell, owners of sports channels Sportsnet and TSN respectively, to purchase the company due to concerns about losing the rights to broadcast MLSE teams to the channel or having to pay huge fees for them. The acquisition of MLSE by Rogers and Bell in 2012, and associated agreements to divide the company's regional broadcast rights between the two, eliminated the need for the channel and its license expired after the three-year deadline for launch passed in 2013.