The Melton Mowbray pork pie is named after Melton Mowbray, a town in Leicestershire. While it is sometimes claimed that Melton pies became popular among fox hunters in the area in the late eighteenth century, it has also been stated that the association of the pork pie trade with Melton originated around 1831 as a sideline in a small baker and confectioners' shop in the town, owned by Edward Adcock. Within the next decade a number of other bakers then started supplying them, notably Enoch Evans, a former grocer, who seems to have been particularly responsible for establishing the industry on a large scale. Whether true or not the association with hunting provided valuable publicity, although one local hunting columnist writing in 1872 stated that it was extremely unlikely that "our aristocratic visitors carry lumps of pie with them on horseback".