Büyükburç felt that the popularity of this trend would be limited until the Western song lyrics were translated into Turkish, and suggested to composer Fecri Ebcioğlu that he pen some Turkish lyrics to an English tune. In 1962, the first Western popular melody with Turkish lyrics was released, İlham Gencer's "Bak Bir Varmış Bir Yokmuş" (Look Once Upon A Time) and the foundation was set for the mergence of a new genre. The modern technique of musical arrangements was also attributed to this era, with Western songs arranged into more oriental sounding motifs for the Turkish ear.