The company was established in 1992 by Sergei Plastinin (the father of fashion designer Kira Plastinina) and Mikhail Dubinin. The business began with a leased juice bottling line and a loan of US$50 thousand. Plastinin and Dubinin invited David Iakobachvili. Together with other partners, they leased a juice bottling line at the Lianozovsky Dairy Plant. The first name for the juices was given the name of the company itself: the word "Wimm Bill Dann" was coined in assonance with the English "Wimbledon". The company was one of the first Russian producers of fruit juice under the "J7" brand.