Although Walt Disney was the first major film producer to venture into television, two established independent film producers successfully ventured into television production before Disney, Hal Roach and Jerry Fairbanks. Disney wanted to produce a television program to finance the development of the Disneyland amusement park. After being turned down by both CBS and NBC, Disney eventually signed a deal with ABC (which had merged with United Paramount Theaters in 1953) on March 29, 1954. The show contained teasers for Walt's park, as well as episodes representing life in one of the park's main sections: Adventureland, Tomorrowland, Fantasyland, and Frontierland, with the opening titles used from its inception until the show's move to NBC in 1961, showing the entrance to Disneyland itself, as well as the four aforementioned lands, one of which was then identified as the main feature of that evening's program.