In the 2006 Oakland A's season, the A's players on their home white jerseys bore a patch depicting an old-style radio microphone with a yellow sunburst around the microphone and the words "HOLY TOLEDO" across the center which was King's signature call on a home run, and at the base of the microphone was the name KING. A sign was placed above the radio booth with the same logo, and was unveiled Opening Night by colleagues Ray Fosse and Ken Korach. Subsequently, the radio booth at the Oakland-Alameda County Coliseum is the "Bill King Radio Booth". On Opening Night, a video tribute was played on the Diamond Vision screen, and in lieu of the ceremonial first pitch, Bill King's chair, a baseball, and his headset were on the pitcher's mound.