The Coalition battle plan drawn up by Karl Mack von Leiberich launched six columns that attempted to envelop a part of the French army holding an awkward bulge at Menen (Menin) and Kortrijk (Courtrai). The French were able to hold off François Sébastien Charles Joseph de Croix, Count of Clerfayt's northern column as the southern columns of Franz Joseph, Count Kinsky and Archduke Charles, Duke of Teschen made slow progress. Meanwhile, Souham concentrated his main strength on the three center columns against the overall command of Prince Frederick, Duke of York and Albany and inflicted a costly setback on the Coalition's Habsburg, British and Hanoverian troops. The action is sometimes referred to as the Battle of Turcoine, a gesture towards the English pronunciation of the town.