For the 2019 CMT Music Awards, Underwood's video for "Cry Pretty" received a nomination for Video of the Year and "Love Wins" received a nomination for Female Video of the Year, with the awards airing live June 5. Underwood performed "Southbound" at Centennial Park during the show's broadcast; the performance was free and open to the public. "Cry Pretty" won Video of the Year and "Love Wins" won Female Video, extending Underwood's lead as the most awarded artist in the show's history, and giving her a total of 20 CMT awards. On June 8, the official music video for "Southbound" premiered on Underwood's YouTube channel.