On January 21, 2011, Falling Up's Kickstarter campaign for their new album ended, having raised $13,665, more than their goal of $10,000. Rewards for the campaign included an exclusive download of two of Falling Up's demo songs, "Phantasm" and "Monster Blood," both of which were tracks cut from their "Captiva" album, an exclusive T-shirt, signed copies of the new record, and cover songs performed by the band. The new record began recording on February 9, 2011, with Jessy Ribordy saying that the album would be released in June of 2011. On March 18, 2011, the band's website was updated with a logo displaying "Your Sparkling Death Cometh", and a release date of June 2011. Shortly after, the band confirmed on their Facebook page that "Your Sparkling Death Cometh" would be the title of the upcoming album.