In April 2008, Spike aired the commercial television premiere of "", and became the first basic cable channel in the U.S. to air all six "Star Wars" movies. Viacom bid against NBC Universal and Turner for the rights to the entire "Star Wars" film series, which was worth up to $80 million, despite channels owned by each of the companies having previously aired at least part of the original trilogy. The same year, the channel began to broadcast a reality show based on the Drug Enforcement Administration (DEA). On the weekend of April 5 and 6, 2008, the channel aired the first three "Star Wars" films against the simultaneous TNT broadcast of all three "Lord of the Rings" films. More viewers watched the "Star Wars" broadcasts on Spike than watched the "Lord of the Rings" broadcasts on TNT. On April 7, 2008, the channel acquired cable syndication rights for the sitcom "Married... with Children" (the series would be shuffled between various Viacom-owned networks in subsequent years, from Comedy Central to TV Land to Nick at Nite). Five new unscripted series were picked up for the channel's summer 2008 lineup.