Balan re-recorded the single in Greece as a duet with Greek pop star Eleni Foureira. The duo launched the new Greek version at the MAD Video Music Awards in Athens in May 2010. The song continued its global dominance and Balan was invited as a special guest to the Russian music industry's annual awards ceremony, the Muz-TV Awards, on June 11, 2010, where he performed the single. The singer unveiled his next single, "Justify Sex" in July 2010 at the Europa Plus Live festival in Moscow. It reached number one on the Russian charts, where it remained for 43 weeks. A video for the song was directed by Jesse Dylan, who shot the video in Los Angeles and based its concept around the movie "Friday the 13th."