Also in 1996, he started up a new show for CBS, "Cosby", again co-starring Phylicia Rashād, his onscreen wife on "The Cosby Show". Cosby co-produced the show for Carsey-Werner Productions. It centered on Cosby as Hilton Lucas, an iconoclastic senior citizen who tries to find a new job after being downsized and, in the meantime, gets on his wife's nerves. Madeline Kahn co-starred as Rashād's goofy business partner Pauline. Cosby was hired by CBS to be the official spokesman of its Detroit affiliate WWJ-TV during an advertising campaign from 1995 to 1998. Cosby also hosted a CBS special, "Kids Say the Darndest Things" on February 6, 1995, which was followed after as a full season show, with Cosby as host, from January 9, 1998, to June 23, 2000. After four seasons, "Cosby" was canceled. Its last episode aired April 28, 2000. "Kids Say the Darndest Things" was terminated the same year.