In 2011, the company introduced the strapline, "Creating Amazing Memories", to appear below the logo of Park Resorts on all publicity material, letterheads and signages. In October 2011, Park Resorts was ranked 244 (2010 = 215) in the annual "Sunday Times HSBC Top Track 250" league table based on Britain's biggest mid-market private companies by latest sales. In February 2012, Park Resorts was ranked 49 in "The Sunday Times Deloitte Buyout Track 100" league table based on Britain's mid-market private-equity-backed companies with the fastest-growing profits over the last two years.