In 2008, KCEB changed its on-air branding from "CW 54" to "CW 54/5", adding the station's cable channel assignment on Suddenlink Communications in the Tyler area. On November 6, 2009, the station was sold to the London Broadcasting Company, owner of KYTX. London initially operated the station under a sales and management agreement prior to the Federal Communications Commission giving approval for London to acquire the license assets. The sale was finalized on August 31, 2010. KCEB swapped affiliations with KYTX in May 2012, taking that subchannel's MeTV affiliation, while KYTX's second digital subchannel began carrying programming from The CW Plus.