A "place" should be thought of as a geographic location, its material form and the investments of meaning and value; the combination of these concepts make a "place" a place. Geographic location is important because this is used to identify what and where a place is. This concept gives individuals a sense of direction and reference to location. The material form is physicality of the place, whether it be artificially made like a building belonging to an institution or establishment or a natural from, such as a well known land mass. Finally, the meanings and value of place is the shared meaning or psych of a location. For example, the understanding of an area or neighborhood to reflect some historic value, prestigious families, Utopian or a dangerous.