After the anemic ratings for "The Amazing Race 4", CBS chairman and CEO Les Moonves doubted whether the series would be renewed for another season. After much deliberation, CBS officially ordered a fifth installment of "The Amazing Race" in September 2003. Some observers cited the series' recent Emmy win as the factor behind its renewal. While CBS flirted with the idea of a fall premiere, it ultimately gave Season 5 a summer broadcast to create momentum for "The Amazing Race 6" on the fall schedule.