NBC and packager Procter & Gamble Productions first launched "Somerset" as an extension of the mother show, adding the locales to each program's title. They titled the parent program "Another World in Bay City" and the new spinoff "Another World in Somerset", in the hope that the large loyal following of the mother show, which aired an hour earlier than "Somerset" at 3:00 p.m./2 Central, would stay tuned for several of their favorite characters to appear in a new storyline. By March 1971, NBC shortened the title to simply "Somerset" and reverted "Another World" to its original title, separating the two shows' identities and eventually phasing out the crossover characters by February 1972. Roux and Wedgeworth did not return to "Another World"; Charney returned to the mother program in July 1973.