Borrowings traditionally have had pronunciations that conform to Japanese phonology and phonotactics. For example, "platform" was borrowed as /hōmu/, because */fo/ is not a sound combination that traditionally occurs in Japanese. However, in recent years, some "gairaigo" are pronounced more closely to their original sound, which is represented by non-traditional combinations of "katakana", generally using small "katakana" or diacritics (voicing marks) to indicate these non-traditional sounds. Compare and "sumaho" (スマホ, "smart phone"), where traditional sounds are used, and , a variant of the latter word using traditional sounds, where the non-traditional combination (fu-o) is used to represent the non-traditional sound combination /fo/. This leads to long words; e.g., the word for "fanfare" is spelled out as , with seven "kana", no shorter than the Roman alphabet original (it is possible that it was not loaned from English because the "e" is not silent).