After Labour was returned to power in the 2005 general election, he was appointed to the position of Parliamentary Under-Secretary of State for Creative Industries and Tourism in the Department for Culture, Media and Sport, where he was in charge of preparing the legislation that liberalised the alcohol licensing laws of England and Wales and created tax breaks for the film industry. In May 2006, he was promoted to be Minister of State for Pensions in the Department for Work and Pensions, replacing Stephen Timms.