The videos and other materials are designed to engage students and assist teachers and home schoolers; they are aligned to state education standards. Most of the videos feature the characters Tim and Moby. In addition to BrainPop.com for older children, the company offers BrainPop Jr. for younger children (grades K-3), BrainPop Español, BrainPop Français, BrainPop ELL for non-native speakers learning English, BrainPop Educators, a free site for teachers and parents to post materials and interact with BrainPop and each other, GameUp and My BrainPop, a tool for students and teachers to record learning accomplishments. The sites are owned by FWD Media, Inc. and its affiliates, based in New York City.