The website asserts to its visitors that all performers engaged in sexual activities depicted in the videos appear of their own volition and feel bliss and gratification from the experience. The majority of new entrants to the adult film industry enjoyed their work with Fucking Machines because they discovered it was more socially acceptable to perform with a sexual device, rather than a human partner. Public relations manager for Kink.com Thomas Roche observed in a 2009 interview that Fucking Machines did not have a focus on BDSM material. In September 2010 the site had a live filming with an audience of 40 spectators, followed by the introduction in November 2010 of an interactive format in which viewers could watch shoots and recommend devices for the participants. By 2012 the site had 500 hours of archival footage with adult film performers, including Alexis Texas, Flower Tucci, and Sasha Grey. As of January 1, 2020 the site has stopped posting new videos.