On 24 May 2013, during the AFL's annual Indigenous Round, a 13-year-old Collingwood supporter called Goodes an "ape". Upon hearing the abuse, Goodes pointed the girl out to security, who ejected her from the stadium. After the game, Collingwood president Eddie McGuire apologised to Goodes on behalf of the club. McGuire said that Collingwood had a zero-tolerance policy towards racism, but also said that the girl, who later apologised to Goodes, did not know that what she had said was a racial slur. Goodes said that he was "" and that he had "never been more hurt" but nevertheless called on the community to support the girl instead of blame her. He spoke to her the following day after she phoned to apologise, saying that she had not realised how deeply it had affected him. Goodes repeated that the girl should not be blamed; the environment that she grew up in had shaped her response.