XHBJ's concession history began in the late 1960s with the initial award of the television station to Canales de Televisión Populares, a subsidiary of Telesistema Mexicano (today's Televisa). However, two parties objected to the concession award, which was announced in the summer of 1969: Tijuana FM, S.A., headed by Clemente Serna Alvear, and Mario Enrique Mayans Concha, founder of Cadena Baja California (now Grupo Cadena). In June 1971, the case was heard by the Secretariat of Communications and Transportation, and in January 1988, the SCT finally selected one of the objecting parties to become the concessionaire: Mayans Concha.