Due to the highly competitive nature of the Fort Myers–Naples market, WFTX's flagship 10 p.m. newscast has attracted competition over the years. In August 2006 when ABC affiliate WZVN-TV (channel 26) announced that it would launch a nightly primetime newscast on cable-only MyNetworkTV affiliate "WNFM". On March 26, 2007, CBS affiliate WINK-TV (channel 11) entering into the 10 p.m. race with its own broadcast on CW affiliate WXCW. Right from the start, this emerged as a strong second-place finisher to WFTX's longer-established newscast, building on WINK-TV's longtime status as the most watched station in the market. On May 25 after only eight months on-the-air, the nightly WZVN-produced newscasts on WNFM were dropped, due to Comcast's frequent technical difficulties (the cable provider operates the MyNetworkTV affiliate) which hindered in the program's ratings, as well as the success of the WXCW production. To take on the big three stations, WFTX began airing an hour-long weeknight 6 p.m. newscast on August 2, 2010, with the second half competing against the national evening news programs on WZVN, WBBH and WINK.