The original "Bugs Bunny Show" debuted on ABC prime time in the United States on October 11, 1960, airing on Tuesdays at 7:30 PM EST, under the sponsorship of General Foods (Post cereals, Tang, etc.). Newly produced linking segments were done for each episode by the Warner Bros. animation staff. Chuck Jones and Friz Freleng produced, directed, and created the storyboards for the earliest of these, with Robert McKimson later taking over the direction while Jones and Freleng continued producing and writing. The wraparounds were produced in color, although the original broadcasts of the show were in black-and-white. A total of 52 episodes were made.