During 1993, Uptown Records' founder Andre Harrell fired his young, burgeoning A&R man Sean "Puffy" Combs, who immediately launched his own record label, Bad Boy Entertainment. In the latter half of 1994, Bad Boy established itself upon rapper Craig Mack's hit single "Flava in Ya Ear," yet especially upon Bad Boy's first album, "Ready to Die", the debut album of gangsta rapper the Notorious B.I.G., or Biggie Smalls. Despite the album's often grim content and his own hardcore agenda, Biggie's first two singles were friendly songs, "Juicy" and "Big Poppa," which he had resisted recording. Yet then "Who Shot Ya?"—sometimes titled simply "Who Shot Ya"—popularized Biggie's menacing persona. This drew more attention than the A side's other track, "Warning," another album track.