The stadium was designed by HOK Sport (now Populous). Kraft wanted it modeled on M&T Bank Stadium which had opened in Baltimore in 1998. Kraft insisted on it having a "front door" with a Disneyland-like entrance. Populous went through 200 designs before coming up with one that Kraft liked. The entrance includes a lighthouse (which was originally designed to shoot a light high and a bridge modeled on Boston's Longfellow Bridge. The lighthouse and bridge are now featured on the stadium's logo.