When the team was founded in 1960, the "Oakland Tribune" held a name-the-team contest. The winning name was the Oakland Señors. After a few days of being the butt of local jokes (and accusations that the contest was fixed, as Chet Soda was fairly well known within the Oakland business community for calling his acquaintances "señor"), the fledgling team (and its owners) changed the team's name nine days later to the Oakland Raiders, which had finished third in the naming contest. Chet Soda hired a well known sportswriter, Gene Lawrence Perry, as the first Director of Public Relations. Perry (who was hired in 1959 as the first front office hire) commissioned an unknown Berkeley artist and asked that a logo be created which included a helmeted man with an eye-patch, with the firm chin of a Randolph Scott, a well known Western film actor. The new owners had their newly minted Raiders logo, a pirate wearing a football helmet with an eye patch on a gold football background with two white swords in black trim with gold handles crossed behind the football.