Morley pedals became renowned for their rugged (albeit bulky) construction and overall high quality design. Morley pedals from the 1970s were also unique in the fact that they were AC powered using a standard AC type power cord (no "wall-wart"). Even today, Morley pedals manufactured during the Tel-Ray/Lubow Brothers period are highly sought after by collectors. When, in the early sixties, Cliff Richard's backing band "The Shadows" became hit-makers in their own right playing superb instrumentals, their then-innovative and unique sound was due not only to the talent of lead guitar player Hank Marvin but also to his choice of Fender guitars, and a Morley echo unit.