On January 29, 2008, "Variety" reported that Michael Bay and his Platinum Dunes production company would be rebooting the "Nightmare on Elm Street" franchise with a remake of the original 1984 film. To provide a freshness to the character, producer Brad Fuller explained that they were abandoning the things that made the character less scary—Freddy would not be "cracking jokes" as had become a staple of his character in later sequels—and focus more on trying to craft a "horrifying movie". There was not agreement among the original crew as to whether it would be a good idea to remake the film. Craven expressed his displeasure, primarily because the filmmakers chose not to have him as a consultant to the film, unlike with the 2009 remake "The Last House on the Left" where he "shepherd it towards production". In contrast, Robert Englund felt it was time for "A Nightmare on Elm Street" to be remade. Englund liked the idea of being able to "exploit the dreamscape" with CGI and other technologies that did not exist when Craven was making the original "Nightmare on Elm Street" in 1984.