As a diplomat, Grandi created a net of connections that were rivaled only by Mussolini's son-in-law, Galeazzo Ciano, and he attempted to use it for his own gains. Thus, he persuaded King Victor Emmanuel III to grant him a title in 1937, and he managed to retain a comfortable position until he was sent by Mussolini to the Greek Front with the other "Gerarchi" in 1941. As Mussolini's ambassador to London, he had affairs with some of the most influential noblewomen of the time—including Lady Alexandra Curzon, daughter of the Viceroy of India, George Curzon.