It was renamed Odeon West End from 22 July 1988 with the opening of the comedy film The Couch Trip. It closed for twinning on 11 July 1991 with The Pope Must Die. The Odeon West End re-opened on 11 October 1991 with screen 1 upstairs seating 503 playing Toy Soldiers and screen 2 downstairs opening on 1 November 1991 with 848 seats playing Twenty-One. In 2008, the UK premiere of Sex and the City saw the film play in both auditoriums with every single session selling out. When the BBFC black card hit the screen a rapturous round of applause filled each screen 3 times a day for approximately 3 months. Sometimes the film distributors would force the Odeon film bookings department to play less than popular movies as they were contracted to play a certain number of films at Odeon West End each year. Quite often shows were run with less than 10 people attending each screening.