The Darna x Funko Pop! vinyl figurine was first announced on the second day of ToyCon 2019 on June 29, 2019 at the SMX Convention Center in Pasay City in a panel celebrating Darna's 70th anniversary. The Funko Pop variant of Darna in one of her most iconic poses debuted in the US at the Gaslamp Quarter, San Diego's premier entertainment district, and then later at the Hall H of the 2019 San Diego Comic-Con (SDCC). On July 25, 2019, ABS-CBN, the media company producing the new Darna movie, announced that the figurine by US-based toy manufacturer Funko will be exclusively available in the Philippines during Fun Con 2019 through Big Boys Toy Store from August 2 to 4, 2019. On August 2, 2019, Funko released a limited edition Darna Funko Pop! in the Philippines during Fun Con 2019 at the Glorietta Activity Center in Makati City to kick off the countdown to Darna's milestone 70th year in 2020 as the Philippines' pop culture icon after the character first appeared in "Pilipino Komiks" in May 1950.