This process has been studied extensively in social psychology as implicit associations and implicit attitudes, a component of implicit cognition. Implicit attitudes are evaluations that occur without conscious awareness towards an attitude object or the self. These evaluations are generally either favorable or unfavorable. They come about from various influences in the individual experience. Implicit attitudes are not consciously identified (or they are inaccurately identified) traces of past experience that mediate favorable or unfavorable feelings, thoughts, or actions towards social objects. These feelings, thoughts, or actions have an influence on behavior of which the individual may not be aware.