Broadcasting from the "Pix Penthouse" on the 28th floor of the Daily News Building, WPIX-FM ushered in what was to become one of the most popular formats in FM radio, easy listening (later adult contemporary music), signaling the end of the dominance of instrumental beautiful music, jazz, classical and block programming on the FM band. WPIX-FM would be noted for not being able to settle on a format for any real length of time, and was derisively nicknamed "the format of the month station" by many in the New York City radio industry. The station went through 11 different formats during its post-easy listening period: