WB 100+ stations also aired local commercial inserts and promotions, although promotions for syndicated programs aired on the service omitted affiliate references (either in the form of verbal identification or use of the affiliate's logo) in favor of network branding and were not customized to reference the program's local airtime (all airtimes listed in syndicated program promos were based on their scheduling in the Eastern and Central Time Zones), with the announcer being used to read the promo's airtime card only identifying that the program airs "of week on The WB". Each affiliate had their own individual branding (usually in the form of a fictional call sign, the combination of "The WB" name with either the parent station's city of license/cable franchise's service area or a regional descriptor of the area, or both).