As bubblegum music's popularity declined at the turn of the decade, Buddah branched out into gospel, folk-country, and R&B. Bogart, a master promoter, went to great lengths to generate hit singles for "top 40" radio airplay, and got results; music industry historian Bob Hyde has estimated that, during their heyday, Buddah and its associated labels charted over 100 singles, with about one in five singles issued by the company charting (vs. the ratio of one chart hit to 20 singles released that most "major labels" experienced in that time period).