The Adamos had deep pockets and were able to fend off the Gianollas first attempts to take over the beer rackets by giving away free ice with their deliveries. Next the Adamo gang retaliated leaving two Gianolla gang members, William Catalano and John Jervaso, dead in April 1913. These killings were followed by a string of killings and arrests on both sides. Even with the involvement of the authorities the feud continued as the main objective of the Gianolla brothers was the elimination of the Adamo brothers.