In 2006, Fort Worth based Bell Helicopter Textron took over sponsorship, and thus the game became officially known as the Bell Helicopter Armed Forces Bowl. The Bell sponsorship ended after the 2013 edition. During this time, the 2010 and 2011 Armed Forces Bowl were held at Gerald J. Ford Stadium on the campus of Southern Methodist University in the Dallas enclave of University Park, while Amon G. Carter Stadium was undergoing a major renovation. The game returned to Amon Carter Stadium in Fort Worth in 2012, after construction on that stadium was completed.