For most of its existence, KQXT was known as EZ listening or adult contemporary "KQ-102". The station began in 1967 as KCOR-FM with its antenna at the sister KCOR AM towers at Abe Lincoln road in North West San Antonio. KCOR AM was an established Spanish-language station, going back to 1946. The FM was always separate from the AM. The station was sold (with KCOR) in 1975 to Harbenito Radio (later known as Tichenor Media) along with KCOR (AM). The FM moved from Abe Lincoln road to the Tower of the Americas site in downtown San Antonio in 1970. It was sold to Westinghouse' Group W Broadcasting in 1984. In 1990, KQXT moved away from their longtime "Elevator Music" image to a more mainstream AC playlist with the new slogan, "Continuous Soft Favorites" and was re-branded as "KQ-102". The station achieved great success in the early 1990s and, at one point was the top adult station in San Antonio. It was acquired by Clear Channel Communications in 1993 in a deal that involved other local stations.