Following the launch of the Gold Wing, which was very successful in the US, Honda's marketing team perceived that the European market (hence the "Pan European" moniker) would appreciate a lighter, sportier, and more manoeuvrable motorcycle. Introduced in 1990, the ST1100 was given a water-cooled 90-degree V4 engine mounted inline, instead of a flat-four engine (as in the Gold Wing). The ST1100 gained most of the Gold Wing's other characteristic engineering elements, such as shaft drive, a full fairing and integral panniers. Introduced to the European market a year before it was available in the United States, the ST1100 supplied within a sportier package the features required by touring riders, thereby filling a niche between the Honda VFR750F sports tourer and the larger Gold Wing.