While Hart considered an offer from then-WCW President Eric Bischoff, McMahon informed Hart that the WWF would honor his contract if he chose to stay. But, when Hart talked to McMahon about future plans and storylines, he was disappointed by McMahon's response and what he considered lackluster suggestions. At the time, Hart felt as though his career had been sabotaged by changes to his character, which had been retooled as an anti-America Canadian nationalist; as a result, he drew significant ire from American audiences, but remained a hero in his native Canada, as well as throughout Europe. As a result, he was neither a hero nor a villain, and as such could not be properly placed into feuds with other wrestlers with more concrete personas. Hart had also been unhappy about McMahon's move towards more controversial subject matter, which would become a staple of the company's product during the Attitude Era.