In the 1965 Master Plan, which was designed to guide land-use development in Singapore, cemeteries were identified as land "considered available for development", and cremation was mooted as a viable option to deal with the exhumed bodies from these burial grounds, and as a way to dispose of people who died. To encourage the population to adopt this relatively new way of treating the dead, the state employed the help of "funerary middlemen" who could erode the distrust of cremation because they were respected for their knowledge of death rites and disposal. In addition, the rallying cries of national development, the common good, and the country's future were used to encourage the populace to take up the idea of cremation and to abandon their insistence of traditional burial grounds.