James is the father of psychology in America but he also made contributions to educational psychology. In his famous series of lectures "Talks to Teachers on Psychology", published in 1899, James defines education as "the organization of acquired habits of conduct and tendencies to behavior". He states that teachers should "train the pupil to behavior" so that he fits into the social and physical world. Teachers should also realize the importance of habit and instinct. They should present information that is clear and interesting and relate this new information and material to things the student already knows about. He also addresses important issues such as attention, memory, and association of ideas.