"It's Not Me, It's You" was released in February 2009. It debuted at the number 1 position in the UK, Canada, and Australia and the number 5 position in the United States. The album has been certified platinum in the United Kingdom. The release of the album was a factor in EMI more than trebling their earnings. The first single from the album, "The Fear", was number 1 for the first four weeks in the UK after its release. The second single released from the album, "Not Fair", reached the number 9 position. She began her It's Not Me, It's You World Tour in March, touring throughout the next two years until September 2010. Her work on this album with Greg Kurstin earned her the "Songwriters of the Year" at the 2010 Ivor Novello Awards. In addition, she won with Kurstin "Best Song Musically and Lyrically" and "Most Performed Work" for "The Fear". Allen appeared overwhelmed by this recognition from what she considered "real awards". In October 2010, Allen won her second BMI Pop Song Award by the United States music licensing organisation Broadcast Music Incorporated for extensive United States radio airplay of her song, "The Fear".