In 1996, ownership decided to replace the WWWE call letters. The station was temporarily branded as "Newsradio AM 1100" during this time, and in searching for a new "AM"-related callsign, it found that the original WTAM call was available. On July 26, 1996, the station once again became WTAM, forty years after having dropped the call letters, and adopted the WTAM 1100 brand. The WWWE call sign was later assigned to a 5,000-watt daytime station in Atlanta (which coincidentally also broadcasts on 1100 kHz).