In November 1999, TNN announced new programming and primetime theme blocks it planned to introduce in 2000, including a new, female-oriented "Movie Monday", "Action Wednesday", "Friday Night Thrill Zone", "Classic Country" on Saturday nights, and "TNN Outdoors" on Sundays. The new schedule, along with new series such as the action drama "18 Wheels of Justice", collegiate bowling competition series "Rockin' Bowl", reruns of the Western anthology "Dead Man's Gun", and a new promotional campaign targeting younger viewers, were intended to introduce a broader audience to the network. The ECW partnership was initially successful, with TNN reporting a 200% increase in young male viewership in the timeslot. Despite this, TNN gave ECW little promotion, choosing to focus more on promoting its other new programs, such as "Rockin' Bowl" and "RollerJam".