Some US companies, notably in the tech sector, are developing both innovative cycle designs and cycle-friendliness in the workplace. Foursquare, whose CEO Dennis Crowley "pedaled to pitch meetings ... he was raising money from venture capitalists" on a two-wheeler, chose a new location for its New York headquarters "based on where biking would be easy". Parking in the office was also integral to HQ planning. Mitchell Moss, who runs the Rudin Center for Transportation Policy & Management at New York University, said in 2012: "Biking has become the mode of choice for the educated high tech worker".