Peter's westernizing efforts became more radical after 1698 when he returned from his expedition through Europe known as the Grand Embassy. Upon arriving Peter summoned the nobility to his court and personally shaved almost every beard in the room. In 1705 he decreed a beard tax on all men of rank in Moscow and ordered certain officers to seek out noble beards and shave them on sight. He only allowed peasants, priests, and serfs to retain the ingrained and religious Russian tradition of wearing beards, which the Orthodox populace considered an essential aspect of their duty to convey the image of God. He also reformed the clothing of the nobility, replacing the long-sleeved traditional Muscovite robes with European clothing. Beginning in 1699 the tsar decreed strict dress requirements borrowing from German, Hungarian, French and British styles, fining any noblemen who failed to obey. Peter himself, who usually wore German dress and had a trimmed mustache, acted as a prime example. While the nobility universally followed Peter's fashion preferences at court, they greatly resented these styles, which they saw as blasphemous. Away from St. Petersburg, very few noblemen followed Peter's guidelines and enforcement was lax.