Every year over one million cones are given away, prompting the company's ad slogan "Be One In A Million." Charitable organizations are often present at the stores each year and enjoy a significant amount of fundraising success. Often, local celebrities show up at various stores, promoting the day and the charities there. Sometimes the event is scheduled to coincide with Earth Day and sometimes volunteers are on hand with clipboards and voter registration forms to help those who would like to register to vote (in those countries where that is necessary).