In April 2007, Bellamy announced the formation of The Ski Channel television Video on demand channel that would focus on mountain oriented sports, activity and lifestyle. That announcement brought a long term cable distribution deal with Time Warner and advertising deals with: Panasonic, Fender Guitars, Marquis Jets and Mirage Resorts. Panasonic's President, Andy Nelkin stated they were going to use the networks affluent audience to market their new 107 inch hi definition television that cost $70,000. Shortly after a flurry of programming announcements were made with ski film maker Rage Films, episodic television series Ride Guide and a series with legendary action sports photographer Tony Harrington, entitled, "Storm Hunter".