During "The Long Halloween", the weakened Falcone family is targeted by a serial killer named Holiday. Falcone demonstrates his wiliness by using a careful mix of murder and influence to protect his family from police investigation. The situation changes when Batman and Dent discover one of Falcone's warehouses, containing millions in stockpiled cash. They burn the money, striking a blow against Falcone he cannot ignore. This drives him to take desperate measures, hiring costumed "freaks" in the form of what becomes Batman's Rogues Gallery. Infuriated by Dent's efforts to disrupt his operations (and convinced that Dent is secretly Holiday) he persuades his former rival Sal Maroni to kill Dent while standing trial for murder. Falcone arranges for Maroni to obtain a vial of acid, which he hurls at Dent during a court proceeding on August 2, Falcone's birthday. The acid disfigures the left side of Dent's face, leading to him becoming Two-Face. At the story's climax, Two-Face leads the rest of Batman's Rogues Gallery (consisting of Catwoman, Joker, Mad Hatter, Penguin, Poison Ivy, Scarecrow, and Solomon Grundy) on a raid of Falcone's private penthouse. Two-Face then personally kills Falcone following a coin flip that lands on the scarred side. Falcone's son Alberto ultimately confesses to all of the Holiday killings in an attempt to be accepted into the family business.