The final was held on 15 March 1998, broadcast on BBC One and presented by Wogan. The broadcast featured the same performances of the acts as those featured on the "The National Lottery Draw", with Wogan providing live links between songs and short pre-recorded introductions by the songwriters of each song preceding each performance. Other segments of the broadcast included behind-the-scenes footage featuring Ulrika Jonsson at Birmingham's National Indoor Arena, the venue for the then-upcoming Eurovision Song Contest, an interview with Leskanich hosted by Jonsson and clips during the end credits of previous UK winning Eurovision performances. Following a brief recap of the participating acts, a one-hour voting window was opened for viewers to vote through telephone at a cost of 10p per call and via the internet; the results were subsequently announced by Wogan on 21 March 1998 during that evening's "National Lottery Draw" on BBC One, with the top three acts announced in reverse order along with the number of votes received. 2.66 million viewers watched the "Great British Song Contest" final and the "National Lottery Draw" which featured the results attracted an audience of 9.81 million.