Fraser Middleton of "The Evening Times" wrote that Simpson captured a "girl next door" image with her previous album and the music videos for its accompanying singles. Although the album was successful, Columbia Records felt it was far from the successes of her contemporaries, Aguilera and Spears and that Simpson needed to make some changes to her image. As a part of the change, she lost weight, dressed in a more sexy style and learned dance. Simpson said the video is a kind of "comic strip girl come to life" further explaining that the video was something she had never done before.