After her retirement, Tchachina was invited to the Russian television project "Dances on Ice", partnering with Olympic bronze medalist ice dancer Ruslan Goncharov. She also appeared on the project "Circus with stars" along with other athletes, including Svetlana Khorkina. Tchachina then starred as the lead heroine in the Russian film "The Way" (2009 film) with Artem Mikhalkov. Tchachina wrote an autobiography titled "Irina Tchachina: Being Yourself". Commenting on her sport, she said: "Besides your body, you should train your mind too. Intelligence is crucial to rhythmic gymnastics."