Baehr contends otherwise. He states that the CFTVC primarily functions as an advocacy group, with the end goal of "redeeming the values of the mass-media." Reviewing films in order to advise filmmakers and educate the public is only one aspect of the ministry's overall goal to promote a "redeemed Hollywood." Supporting moral movies through advertising is another. We've lent our expertise to many movies – gratis, for the sake of helping God's kingdom advance in this industry. In a few cases, after we approve of and review the movie according to our stringent criteria, we have been remunerated for our services through a sister organization set up for this purpose to help underwrite the extra time these promotional efforts required.