Unlike the previous season, the first-place teams hosted the conference championship matches in 2010. So, the Sportimes faced the Boston Lobsters at Sportime Stadium at Randall's Island for the Eastern Conference title on July 23, 2010. The Sportimes got off to a quick start when Robert Kendrick and Jesse Witten topped Eric Butorac and Jan-Michael Gambill in men's doubles, 5–2, and Ashley Harkleroad and Abigail Spears beat Raquel Kops-Jones and Coco Vandeweghe in women's singles, 5–3, giving the Sportimes a 10–5 lead. The Lobsters cut the lead to 14–10 when Gambill won a set tiebreaker against Kendrick. Spears topped Vandeweghe, 5–1, in women's singles to extend the Sportimes lead to 19–11. In the final set, Butorac and Kops-Jones beat Kendrick and Spears in mixed doubles, 5–2, to send the match to overtime with the Sportimes leading, 21–16. Kendrick and Spears won the second game of overtime to seal the match and give the Sportimes their third Eastern Conference Championship.