The statistical area of Ruakaka, which includes Marsden Village to the north, had a population of 2,586 at the 2018 New Zealand census, an increase of 579 people (28.8%) since the 2013 census, and an increase of 669 people (34.9%) since the 2006 census. There were 960 households. There were 1,281 males and 1,302 females, giving a sex ratio of 0.98 males per female. Of the total population, 525 people (20.3%) were aged up to 15 years, 420 (16.2%) were 15 to 29, 1,101 (42.6%) were 30 to 64, and 543 (21.0%) were 65 or older. Figures may not add up to the total due to rounding.