During the early 1970s, Biddu produced several early disco songs that, despite receiving no airplay on radio, began gaining some underground success in UK northern soul clubs, in places like Wigan and Blackpool, which were more receptive to Biddu's early disco sounds due to northern soul being a forerunner to disco. The Biddu sound incorporated "solid playing by a hard rhythm section and fast swirling Northern soul–style melodies" and resembled the disco sound that had appeared independently in New York at around the same time.