A student attendance record of 16,092 was set on September 12, 2013 against Texas Christian University, breaking the record 14,915 set just one week earlier. The increased demand for student seating in 2013 led to Texas Tech allocating additional sections for the purpose, which contributed to the setting of a total yearly student attendance record in addition to the individual game records. Since 2009, Texas Tech has seen a 25 percent increase in the student attendance average, bucking a national trend of declining attendance. The student section has been named as the best such section in the Big 12 Conference by ESPN and "The Norman Transcript".