The 1990s began on a high note. The environment was the focus of the federal election and ACF was swamped by the media with requests for information to produce environment-related TV programs, newspaper feature articles and radio documentaries. On World Environment Day 1990, ACF and Telecom Australia held a nationwide video conference for young people throughout the country to discuss ways to reduce ozone-depleting substances. Then in 1993 the recession hit and media attention turned away from the environment. Despite financial constraints, ACF continued to extend its influence through initiatives such as the Green Jobs Unit, which promoted employment creating environmental solutions; the alliance with the National Farmers Federation, which was renewed in 1996 and again in 2000; and the establishment of the GeneEthics Network to focus on the impact of genetic engineering.