Barney, after being humiliated while working as a mascot for a baby supply store, asks how he can be a success as well. Homer advises him go out and be the best Barney he can be. The next day, it is revealed that Barney has purchased an even bigger plow and has started a rival company under the title of "Plow King". Barney creates his own commercial, with Linda Ronstadt involved in singing the jingle, which defames and slanders Homer. Homer pays an agency to make him a new commercial, which turns out to be completely nonsensical. As a result, Homer loses his success to Barney, and Mayor Quimby revokes his key to the city and hands it over to Barney.