Issues regarding youth marketing and advertising and the effect they have on children are taken into consideration all across the world. The regulations to protect young child audiences against certain advertisements vary across different countries. In Greece, commercials for toys cannot be aired before 10 pm, and in Belgium, it is forbidden to broadcast commercials during children's shows. Putting a restriction on when certain advertisements are allowed to be shown, will result in less young consumers watching and absorbing the information shown. This will reduce the degree of influence the advertisement would have had on them.