Despite its reputation for crime and violence, Five Fields was a pleasant area during the daytime, and various market gardens were established. The area began to be built up after George III moved to Buckingham House and constructed a row of houses on what is now Grosvenor Place. In the 1820s, Richard Grosvenor, 2nd Marquess of Westminster asked Thomas Cubitt to design an estate. Most of Belgravia was constructed over the next 30 years; it attempted to rival Mayfair in its prestige.