The organisation was originally established in 1934 as the Potato Marketing Board by the "Potato Marketing Scheme (Approval) Order (Great Britain) 1933", under powers given to potato producers under the Agricultural Marketing Acts of 1931 and 1933. The Scheme was mainly set up as a preventative measure against the unstable market conditions that previously existed in the 1920s and 1930s. With this in mind, the Board was to register producers, prohibit sales by unregistered producers, regulate marketing of the industry, encourage co-operation between sellers and producers and in promoting education and research in the field.