In addition to the awards, Baehr presents the "Report to the Entertainment Industry", an annual analysis of the past year's movies and their gross financial earnings in North America, internationally and in home video sales. The report includes articles about each of the Gala's award winners, an analysis of the Top 25 movies at the box office in North America during the previous calendar year, the top movies overseas earning $100 million or more during the calendar year, and an analysis of the top DVD sales for the previous calendar year. It analyzes these movies based on the various categories and letter codes of the "Movieguide" rating system. The report then presents statistics on various cultural topics including: Hollywood demographics, world religions, faith in America, charity in America, the family, children and media, internet, and media wisdom. The report concludes with the "Twenty Most Unbearable Movies" of the past year. "Movieguide" uses this analysis and statistics in the report to attempt to convince studio executives and filmmakers that producing "family-friendly" and "spiritually uplifting", "redemptive" and even positive Christian content can significantly increase the earnings of their movies.