During the 1960s the street became a symbol of mod culture, evoking "an endless frieze of mini-skirted, booted, fair-haired angular angels", one magazine later wrote. King's Road was home in that decade to the Chelsea Drugstore (originally a chemist with a stylised chrome-and-neon soda fountain upstairs, later a public house, and more recently a McDonald's), and in the 1970s to Malcolm McLaren's boutique Let It Rock, which was renamed SEX in 1974, and then Seditionaries in 1977. During the hippie and punk eras it was a centre for counterculture, but has since been gentrified. It serves as Chelsea's high street and has a reputation for being one of London's most fashionable shopping streets. Other celebrated boutiques included Granny Takes a Trip.