In October 2019, Cher launched a new perfume, Cher Eau de Couture, which was four years in the making. Described as "genderless", it is Cher's second fragrance after 1987's Uninhibited. On February 4, 2020, Cher was announced as the new face of fashion brand Dsquared2. She starred in the brand's spring/summer advertising campaign, which was directed by photographers Mert and Marcus. In May, Cher released her first Spanish-language song, a cover of ABBA's "Chiquitita". Proceeds from the single were donated to UNICEF following the COVID-19 pandemic. In November, Cher spawned a UK top-ten single as part of the charity supergroup BBC Radio 2 Allstars with "Stop Crying Your Heart Out", an Oasis cover recorded in support of BBC's "Children in Need" charity.