Apple lured Sculley away from Pepsi in order to apply his marketing skills to the personal computer market. Steve Jobs successfully sealed the deal after he made his legendary pitch to Sculley: "Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?" Apple's president, Mike Markkula, wanted to retire and believed that Jobs, who wished to be the company's president, lacked the discipline and temperament needed to run Apple on a daily basis. Sculley, with his solid business background and considerable recent success, would give Apple an image of greater reliability and stability. When Sculley started at Apple, he got a $1-million signing bonus, $1 million in annual pay and options on 350,000 shares of Apple. From the time they first met in 1982 until 1985, Jobs and Sculley had what both acknowledged as an amazing partnership. Sculley used his marketing experience to help keep the aging Apple II generating much-needed cash and helped Jobs launch the Mac with the most admired consumer marketing campaign of its time. Once Jobs took over the Macintosh project from Apple co-founder Steve Wozniak and early Apple employee Jef Raskin, he became the executive product manager and made all the product decisions.