Windows Live Alerts Syndication Edition allows bloggers and other content providers to keep their readers up-to-date and drive traffic to their websites by providing alerts services to their blogs and websites. Content providers are only required to publish their contents via RSS or Atom feeds and place a "Windows Live Alerts Sign-Up" link on their websites to utilize this service. Users may then subscribe to these alerts by clicking on the sign-up link. New contents' headlines will be automatically distributed via an alert to readers through Windows Live Messenger, Hotmail (now Outlook.com) or a mobile device, depending on the reader's alert settings.