In March 2015, ONE launched a report titled "Poverty is Sexist", which details the ways in which women and girls are most seriously affected by poverty. The promotion of this report included the release of the song and accompanying video ‘Strong Girl’ which featured leading female musicians from seven African countries including Kenya's Victoria Kimani, South Africa's Judith Sephuma and Mozambique's Gambela, alongside Nigerian actress Omotola Jalade Ekeinde. It was nominated for ‘Best African Collaboration’ in the All Africa Music Awards.