Jeff LaVell joined Motorola in 1966 and worked in the computer industry marketing organization. LaVell had previously worked for Collins Radio on their C8500 computer that was built with small scale ECL ICs. In 1971, he led a group that examined the needs of their existing customers such as Hewlett-Packard, National Cash Register, Control Data Corporation (CDC), and Digital Equipment Corporation (DEC). They would study the customer's products and try to identify functions that could be implemented in larger integrated circuits at a lower cost. The result of the survey was a family of 15 building blocks; each could be implemented in an integrated circuit. Some of these blocks were implemented in the initial M6800 release and more were added over the next few years. To evaluate the 6800 architecture while the chip was being designed, LaVell's team built an equivalent circuit using 451 small scale TTL ICs on five 10 by 10 inch (25 by 25 cm) circuit boards. Later they reduced this to 114 ICs on one board by using ROMs and MSI (medium scale integration) logic devices.