The original screenplay was tentatively titled "A Long Night at Camp Blood". While working on a redraft of the screenplay, Cunningham proposed the title "Friday the 13th", after which Miller began redeveloping. Cunningham rushed out to place an advertisement in "Variety" using the "Friday the 13th" title. Worried that someone else owned the rights to the title and wanting to avoid potential lawsuits, Cunningham thought it would be best to find out immediately. He commissioned a New York advertising agency to develop his concept of the "Friday the 13th" logo, which consisted of big block letters bursting through a pane of glass. In the end, Cunningham believed there were "no problems" with the title, but distributor George Mansour stated, "There was a movie before ours called "Friday the 13th: The Orphan". It was moderately successful. But someone still threatened to sue. Either Phil Scuderi paid them off, but it was finally resolved."