In his tenure as the chairperson of the Kannada Development Authority (KDA), Chandru advocated very strongly for the protection and promotion of the Kannada-language. The beginning of his tenure saw a significant development in that, on 31 October 2008, Kannada was given the status of a classical language. Recommendations made by him in view of promoting the language in Karnataka were met with both praise and criticism. In December, he called for a compulsory display of vehicle registration plates of all vehicles of the State government in Kannada starting January 2009.