The company originally operated a paddle steamer ferry service between Cowes, Isle of Wight and Southampton. During its history the company has operated other routes connecting the Isle of Wight and the English mainland, together with a sizable excursion steamer business along the South Coast of England including day trips from the Isle of Wight to France, but today services are concentrated on two routes. In 1931 it introduced its first diesel ferry, the MV "Medina". Ferries have steadily increased in size to the current Scottish-built Raptor class operated between East Cowes and Town Quay in Southampton. Between 1969 and the 1990, the company also ran Italian-built hydrofoils between Town Quay and Cowes. This route is now served by high-speed, passenger-only catamarans.