As WMHQ, it partnered with NBC affiliate WNYT to launch the market's first prime time newscast at 10 which ran from 1996 until 1998. The broadcast was canceled due to a lack of support. At the outset of the station's relaunch as WEWB, there was a chance Tribune would launch a news department possibly with some support from another station in the area. These plans were indefinitely put on hold after Tribune put a news freeze in place and did not consider such a launch to be a priority.