The station was purchased by a partnership composed of Vazquez Development LLC and Ric Federighi in 2004. Several local and syndicated programming formats have aired. Steven 'The Preacher' Glover, hosted a very popular afternoon show. The September 2008 Northwest Indiana flood catapulted WJOB back into the local consciousness with its 24-hour coverage of emergency evacuations and local leaders' messages to the public. WJOB continued to relay important notices about the flood and host several local leaders to give their views of the natural disaster. WJOB also revived its tradition of hosting politicians with its coverage of then Democratic candidate Barack Obama's rallies in Gary, Indiana and Highland, Indiana at Wicker Memorial Park. With this rebirth, WJOB recommitted itself to local broadcasting with nearly 90% local programming. Syndicated shows such as Dave Ramsey and Lou Dobbs would fill the remaining ten percent. Listener-assisted concepts such as the Citizens Traffic Authority and the Community Programming Initiative gave WJOB's local audience an unprecedented role in on-air participation. By the end of 2010, all syndicated programming had been forgone and live local programming became the station's focus. WJOB boasted nearly eighteen hours of live local programming with the remainder being dedicated to "Region Flashbacks," archived soundbites from previous shows. As of April 2012, WJOB reintroduced syndicated programming with The Mike Huckabee Show. WJOB continued as the "Sports Voice of the Region" with its dedication to local and Big Ten sports events and was one of the first local radio stations to broadcast WFA (Women's Football Association) games featuring the Chicago Force and Collegiate Baseball League baseball featuring the NWI Oilmen games. WJOB has been a member of the Purdue University Sports Broadcast Network since the 1960s and continues to broadcast Purdue football and men's basketball games in season. WJOB broadcasts over 150 local high school baseball, basketball, football, hockey, soccer, and softball games per calendar year, many produced in-house and some as an affiliate of the Regional Radio Sports Network