Newscasts would not return to the station until the start of 2007 when Freedom moved an hour-long extension of WRGB's weekday morning show at 7 from WNYA to this channel (currently known as "The CW 15 Morning News"). This happened because, at the time, WCWN had higher ratings than WNYA. Rumors soon circulated about WRGB launching a prime time show at 10 on this station to compete with Fox affiliate WXXA-TV. However, the moving of a second run of "Dr. Phil" to the time slot put those plans on hold. On January 14, 2008, the morning news on WCWN began to be produced in high definition. A day earlier, WRGB became the first station in the market to make the upgrade.