While in Dallas, Binion had begun a long-running feud with Herbert Noble, a small-time Dallas gambler, which continued after Binion moved to Las Vegas. Binion demanded that Noble increase his payoff to Binion from 25 to 40 percent, which Noble refused to do. Binion posted a reward on Noble's scalp that eventually reached $25,000 and control of a Dallas crap game. Noble survived numerous attempts on his life, sometimes narrowly escaping with gunshot wounds. In November 1949, Noble's wife was killed in a car bombing intended for him. In retaliation, Noble planned to fly his private plane to Las Vegas to bomb Binion's house, but was restrained by local law enforcement before he could execute his plan. In August 1951, as Herbert Noble drove up to his mailbox, a bomb exploded nearby, killing him instantly.