Ghosn was the fourth non-Japanese person to lead a Japanese automaker, after Mark Fields, Henry Wallace, and James Miller were appointed by Ford to run Mazda in the late 1990s. In addition to cutting jobs, plants, and suppliers, Ghosn spearheaded major and dramatic structural and corporate-culture changes at Nissan. He defied Japanese business etiquette in various ways, including by eliminating seniority-based and age-based promotion, by changing lifetime employment from a guarantee to a desired goal for when the company achieved high performance, and by dismantling Nissan's "keiretsu" system – an interwoven web of parts suppliers with cross-holdings in Nissan. When the Nissan Revival Plan was announced, the proposed dismantling of "keiretsu" earned Ghosn the nickname ""keiretsu" killer", and "The Wall Street Journal" quoted a Dresdner Kleinwort Benson analyst in Tokyo as saying Ghosn might become a "target of public outrage" if Nissan threw former affiliates out of its supply chain. Ghosn changed Nissan's official company language from Japanese to English, and included executives from Europe and North America in key global strategy sessions for the first time.