Niche retirement communities target retirees who "share a common interest, hobby or trait". By 2011, niche retirement communities or "niche senior communities' - known as "'affinity' retirement communities" by industry professionals - had become "one of the biggest trends in retirement living." These communities attract those over 55 who want to be in communities of like-minded individuals from the same ethnic background (for example, Aegis Living for Asian-Americans in Fremont, California or first-generation Indian immigrants (55-and-over) in Tavares, Florida, in the Greater Orlando area, Lake County, Florida), sexual orientation (RainbowVision in Santa Fe, New Mexico, or for those who share an interest such as academia and lifelong learning (in dozens of university-based retirement communities (UBRC) for example at Eckerd College, Holy Cross Village at Notre Dame, Indiana), Penn State University, Stanford University, University of Florida, creative expression and artists (for example the Burbank Senior Artists Colony, the Long Beach Senior Arts Colony, Meta Housing and EngAGE in California), astronomers, golf, RV aficionados (Escapees CARE center in Livingston, Texas)s, veterans, vegetarians, fans of Big 10 football games and country music (Nashville, Tenn)."