A concept electric 500 by Fiat/Chrysler was shown as the 500 Elettra or 500 BEV Concept at the 2010 Detroit Auto Show in January, positioned as a competitor to the Mini E, but details of the electric vehicle were not initially available. The electrified 500 appeared to be a working prototype, as it contained a traction battery and motor with a pushbutton transmission. Shortly after the 2010 show, Fiat/Chrysler announced an all-electric 500, based on the 500 Elettra Concept, would go into production starting in 2012. It had a target range of and an estimated retail price of $32,000, half of which was attributed to the cost of the battery.