As the bicentennial anniversary of the birth of George Washington approached in 1932, the BPR took advantage of the national interest in the nation's first president to push its idea for a Mount Vernon roadway. It changed its approach, now re-emphasizing the commemorative nature of the road. It also began publishing books, pamphlets, and technical drawings; printing photographs; displaying models in the Capitol Rotunda; and exhibiting Washingtoniana alongside its materials in a well-organized public relations push designed to build public support for the project and win congressional approval. It even commissioned a 30-minute film lauding the idea.