Anderson (1973) suggests an assimilation-contrast model that combines the two models. He notes that "there is a point beyond which consumers will not accept increasing disparity between product claims and actual performance". At this point, which Muzafer Sherif would label the edge of one's latitude of acceptance, reasonable consideration is no longer given towards product performance and the individual is further polarized towards rejection. Anderson further notes that these results pertain to simply explained products and may not generalize to more complex items.