The group signed to Universal Records in 2004 after performing unsigned. Universal released the group's self-titled debut album in September of that year with hit single "White Tee", which BET featured for some time. In 2005, record producer Jermaine Dupri signed Dem Franchize Boyz to his label So So Def after transferring it from Arista Records to Virgin Records. Dem Franchize Boyz' remix of their earlier track "Oh I Think They Like Me" was retitled simply "I Think They Like Me" and featured Dupri, Bow Wow, and Da Brat and topped the "Billboard" R&B chart. In regards to the contract signing, Parlae stated: