The series was renamed repeatedly in the course of its development, including to "Enchanted Jewel Riders" sometime in late 1994 or early 1995 and "Princess Guinevere & Her Jewel Adventures" in March 1995, before ultimately becoming "Princess Gwenevere and the Jewel Riders" (which was again retitled as "Starla & the Jewel Riders" for the export version). One of the several work-in-progress titles for the show was "Enchanted Camelot", which was acquired as such in March 1994 by LIVE Entertainment (along with "Skysurfer Strike Force" and ""). "Enchanted Camelot" had some major differences in its character design. The August 1994 draft script for the pilot episode of "Enchanted Camelot" ("Enchanted Quest", which would become "Jewel Quest") was different in many aspects. According to "The Buffalo News", "the production team intended for the Jewel Riders to serve as positive role models for girls." Bohbot's press kit for the series described it as "classic story-telling," incorporating "strong themes of friendship, teamwork, responsibility and conflict resolution."