All pleas for financial help are in vain, including a private school play performed in front of Mr. Burns at his mansion, until Jim Hope, the president of a company named Kid First Industries, buys the school and privatizes it. The school's staff is replaced, and classes now focus on toys and marketing. Lisa soon discovers that the company that bought Springfield Elementary is a toy company, using students for research to make a new popular toy in time for the Christmas shopping season. She is then frightened by the appearance of a robotic figure. When Bart and Lisa are back at home, watching television, they see an advertisement for a toy named Funzo. It has many features suggested by Springfield Elementary students during a brainstorming session at the school. They visit Jim Hope's office to complain, and he apologetically gives them a free Funzo toy. Bart and Lisa later discover that Funzo is programmed to destroy other toys.