Instant color film was introduced by Polaroid in 1963. Like Polaroid's contemporary instant black-and-white film, their first color product was a negative-positive peel-apart process which produced a unique print on paper. The negative could not be reused and was discarded. The blight created by carelessly discarded caustic-chemical-laden Polaroid negatives, which tended to accumulate most heavily at the prettiest, most snapshot-worthy locations, horrified Polaroid founder Edwin Land and prompted him to develop the later SX-70 system, which produced no separate negative to discard.