Miles was encouraged to build a permanent theatre and, raising money from public subscriptions, and his revenues from publicity spots for the Egg Marketing Board; he oversaw the creation of the new building on land formerly occupied by a warehouse. This site was close to the location of an abortive attempt, in the Jacobean era, to build a theatre (named Porter's Hall) for the amalgamation of the Children of the Queen's Revels and Lady Elizabeth's Men. This project, undertaken by Philip Rosseter with distant backing from Henslowe and Alleyn, was ended because of complaints from the neighbourhood's residents.