Outside football, Nakata has shown interest in fashion, attending runway shows, wearing designer clothing and sporting colorful haircuts. He dyed his hair blond for the 1998 World Cup, hoping to attract the attention of European scouts. Japanese hairstylist Aki Watanabe credits him as a trendsetter. Andrea Tenerani, photographer for "GQ" in Italy said of Nakata, "He's perfect; he's like a model. And he's totally obsessed with fashion." Calvin Klein designer Italo Zucchelli said, "(Nakata) plays with fashion like all of them now, but in a cooler, more sophisticated way than many others." He is one of the models featuring the Calvin Klein underwear campaign 2010. He was featured in the July 2007 US version of "GQ" with a 12-page spread on fall fashion. He was featured in "GQ" in his home country in December 2011.