As well as the television show, "Live and Kicking" launched a music CD, composed of the best music that artists had sung live on the programme. A video game called "Live and Kicking: Showmaker" was also created, where the user could combine elements of the show to create their own television production on a small scale. A monthly magazine was also produced, though sales of the magazine dropped significantly towards the end of "Live & Kicking'"s production, reflecting its loss of viewers.