The production was staged by Oscar Hammerstein II. Choreography for the show was by Sammy Lee. The original cast included Norma Terris as Magnolia Hawks and her daughter Kim (as an adult), Howard Marsh as Gaylord Ravenal, Helen Morgan as Julie LaVerne, Jules Bledsoe as Joe, Charles Winninger as Cap'n Andy Hawks, Edna May Oliver as Parthy Ann Hawks, Sammy White as Frank Schultz, Eva Puck as Ellie May Chipley, and Tess Gardella as Queenie. The orchestrator was Robert Russell Bennett, and the conductor was Victor Baravalle. The scenic design for the original production was by Joseph Urban, who had worked with Ziegfeld for many years in his "Follies" and had designed the elaborate new Ziegfeld Theatre itself. Costumes were designed by John Harkrider.