Imphepho is an important part of African traditional medicine and rituals and the plant is revered, however little to no effort is made to protect areas in which the plant commonly grows. This may be because the plant is very common in Southern Africa. Although the use of imphepho in rituals and ceremonies is normally associated with African traditional beliefs, it is often burned as incense in South African Christian churches. Here it is assumed that its use is similar to that of frankincense and not associated with honouring the ancestors. The plant is commonly available and seldom sold for much money, it is difficult to say whether it is seen as a 'holy' or 'sacred' plant. The plant is believed to increase the spiritual awareness and psychic abilities of those who use it.