A March 2004 article by Marshall Allen in "Christianity Today" claimed that Baehr's public relations company "Kairos Marketing" accepted payment for consulting and promotional activities on behalf of six movies that were positively reviewed in "Movieguide". Though Kairos is not part of Good News Communications, the non-profit that supports the CFTVC and publishes "Movieguide", Kairos does donate to Good News Communications. The article quotes David P. Gushee, an ethicist then at Union University in Tennessee as saying that accepting money to promote movies and publishing reviews of those movies in a magazine that "presents itself as a Hollywood watchdog," is a conflict of interest.