In 1986 Baehr founded The Christian Film & Television Commission (CFTVC), which encourages the major media companies to produce "wholesome, family entertainment." By cross-indexing "Movieguide" moral criteria with box office statistics, Baehr's commission produces an annual "Report To The Entertainment Industry" which attempts to prove that the American public prefers "wholesome, worthwhile, moral movies." The "Report" also includes a listing of the ten best "family friendly films" and ten best "morally edifying mature audience films" of the year, all of which are awarded plaques at "Movieguide" annual award show.