In the UK, Icesave's marketing slogan was "clear difference", and it offered three types of savings accounts: an immediate-access savings account, cash ISA (Individual Savings Account), and a range of fixed-rate bonds. Interest rates on these accounts were over 6 per cent, among the best rates offered by online banks to UK customers at the time (2006–07). At the time of Landsbanki's collapse, the bank had over 300,000 Icesave customers in the UK, with deposits of over £4 billion (€5 billion).