The Internet has provided marketers opportunities to communicate and rapidly spread information about a product using persuasive techniques through social networking platforms which is called viral marketing. Companies are targeting young consumers because technology has become influential and nearly everyone in the world owns an electronic device which allows them to access the Internet. The youth demographic has become reliant on technology because of the digital culture which was established at a very early age in their childhood. They grow up to be highly active online, therefore, making it easy for youth to be directly reached through games and social networking sites which are full of ads. Youth consumers are continuously on the Internet and are unconsciously encouraged to promote brand awareness and spread positive word of mouth about a product or brand to their friends and family.