After the dust settled in the fifth generation console wars, several companies saw their outlooks change drastically. Atari Corporation, which was not able to recover its losses, ended up merging into JTS Corporation in 1996, causing the Atari name to virtually disappear from the gaming market until 1998, when Hasbro Interactive purchased the Atari assets from JTS for $5 million. Sega's loss of consumer confidence (coupled with its previous console failures) along with their financial difficulties, set the company up for a similar fate in the next round of console wars.