Seeking to further distance itself from the TNN name to suit its current programming direction, Viacom announced in April 2003 that the network would be relaunched as Spike TV on June 16, 2003. Promoted with the slogan "The First Network for Men", Viacom aimed to target young adult males aged 18–34 — a demographic they believed were being served insufficiently by other cable networks. Spike's launch programming would include a slate of such new adult animation series as "Gary the Rat", "Ren & Stimpy "Adult Party Cartoon"" (an adult-oriented revival of the former Nickelodeon series "The Ren & Stimpy Show", led by its original creator John Kricfalusi), and "Stripperella", as well as other new series such as "Ride with Funkmaster Flex". Also planned were segments in collaboration with "Men's Health", "Stuff", and MarketWatch. Recent acquisitions, such as "CSI", "WWE Raw", and "Star Trek", would also remain part of the network's schedule.