On his return to Northern Ireland, Taylor received a victory parade in a Land Rover across his home town of Coalisland in front of 10,000 people. He was loaned mayoral robes on the day of the parade, and was accompanied by his wife and three children. He later signed a five-year contract with promoter Barry Hearn as his manager. Media covering the tournament called Steve Davis a "bad loser" for his silence and one-word responses to questions from David Vine at a press conference after the event. The press conference was later used as the basis for a "Spitting Image" skit on Davis. Taylor's victory is the most-viewed sporting event in the United Kingdom to date, and remains the most-viewed BBC2 program of all time.