The Fender Esquire is a solid-body electric guitar manufactured by Fender, the first solid-body guitar sold by Fender, debuting in 1950. Shortly after its introduction, a two-pickup version was built. It was soon renamed the "Broadcaster" later that year; the single pickup version retained the Esquire name. The Gretsch Company at the time marketed a drum set under the 'Broadkaster' name, and at their request, Fender dropped the Broadcaster name, eventually renaming their guitar the "Telecaster". The more versatile Broadcaster/Telecaster has since become one of Fender's most popular models with dozens of variations produced. Once the Telecaster was introduced, the Esquire became marketed as a lower-cost version. Over the following two decades, the availability of other low-cost models saw the Esquire's sales decline and the model was discontinued in 1969.