The New Town of Swan Hills was incorporated on September 1, 1959 and R.L. Maxfield was appointed as Development Officer and Secretary Treasurer. Twenty-four parcels of industrial land were sold at the first land auction in November 1959. The first all-weather road into the area was completed in 1960, replacing the treacherous forestry road connecting Swan Hills to Fort Assiniboine; the Swan Hills Post Office was opened the same year. The New Town of Swan Hills was officially opened by Premier Ernest Manning in June 1962.