The "This Is It" song's fame is such that it has been used elsewhere, such as in the Canadian province of Ontario where it was used in a TV commercial promoting the various performing arts tourist attractions where artists of various disciplines sing separate lines of the song. In "The Opera," an episode from the fourth season of the US sitcom "Seinfeld", Jerry sings "This Is It" to Elaine while both characters are waiting outside the theater, causing Elaine to exclaim, "You know it is so sad, all your knowledge of high culture comes from Bugs Bunny cartoons."