In 1894 Wood went to the Wagner festival at Bayreuth where he met the conductor Felix Mottl, who subsequently appointed him as his assistant and chorus master for a series of Wagner concerts at the newly built Queen's Hall in London. The manager of the hall, Robert Newman, was proposing to run a ten-week season of promenade concerts and, impressed by Wood, invited him to conduct. There had been such concerts in London since 1838, under conductors from Louis Antoine Jullien to Arthur Sullivan. Sullivan's concerts in the 1870s had been particularly successful, because he offered his audiences something more than the usual light music. He introduced major classical works, such as Beethoven symphonies, normally restricted to the more expensive concerts presented by the Philharmonic Society and others. Newman aimed to do the same: "I am going to run nightly concerts and train the public by easy stages. Popular at first, gradually raising the standard until I have created a public for classical and modern music."