Globalization as well had impact on the social identity of a community, creating competition among all members of the globalized world. For example, larger "major cities" tend to be proud of its identity it has generated and will continue to pursue this identity. Inspiring smaller cities to pursue this identity as well or one of a new face. In this light, politicians and media play a role in constructing the use of land in a geographic area. Cities are built and develop cultural meaning that conforms with economic interests.