Fern was extremely successful in her lifetime as a columnist. She was said to fit her material and subject matter to the audience. Many readers of weekly literary papers were women, and Fern addressed them in a conversational style, often using interjections and exclamation points, while tackling topics that concerned the daily life of ordinary women. Her readers were wives and mothers who worried about their children, current fashions, difficult husbands, and aggravating relatives. Sometimes they felt oppressed, depressed, or stressed. Fern expressed their problems in plain language, addressing women's suffrage, the woman's right to her children in a divorce, unfaithful husbands, social customs that restricted women's freedom, and sometimes just having a bad day.