He has also been lauded as a "charismatic leader of immense popularity", a "champion of Islamic revival" by Shia scholars, who attempted to establish good relations between Sunnis and Shias, and a major innovator in political theory and religious-oriented populist political strategy. Khomeini held the title of Grand Ayatollah and is officially known as Imam Khomeini inside Iran and by his supporters internationally. He is generally referred to as Ayatollah Khomeini by others. In Iran, his gold-domed tomb in Tehran's Behesht-e Zahrāʾ cemetery has become a shrine for his adherents, and he is legally considered "inviolable", with Iranians regularly punished for insulting him. A cult of personality developed around Khomeini after the Iranian Revolution.