The opening of the contest showed a map of Europe, with the translation "Where is Harrogate?" popping up on-screen from the languages of the various countries. The question was always in the language in which the respective country's song was performed, with the exception of Ireland. The Irish entry was sung in English, but the translation of the question in the map was in Irish. Then the map zoomed into Harrogate's location in Yorkshire, followed by an introduction video spotlighting the town.