Natal's first German community owed its existence to the immigration scheme of an English Jew, Jonas Bergtheil, who arrived in Natal in 1843 and established the Natal Cotton Company three years later. Bergtheil saw the potential of European settlement along the coast and approached the British colonial office for immigrants. When first the British and then the Bavarian governments rejected his plans, he turned to the Kingdom of Hanover for support. Thirty-five peasant families (about 188 people) from the Osnabrück-Bremen district accepted his offer and arrived in Natal on 23 March 1848. They were settled near Port Natal and called their new home "Neu-Deutschland" (New Germany).