As a way to look for new styles and interact with its readers, "Look" hosted blog competitions open to the public. Winners from the last competition held in 2011 received VIP tickets to the "Look" Show AW11, which was in collaboration with Westfield Stratford City. Its website lists its favorite top 20 competitors, in which it includes links to their blogs. Among those favorites was a blog titled She’s Called Clair. The creator and updater, Clair, is a woman who posts her wardrobe, advertising her personal style to the public. Along with each post, she writes about what she loves and hates in fashion, gaining an audience of comments. Clair lives in Brighton, England. She is a journalist for Brighton Fashion Week, as well as for other publications. She is also a novelist and photographer.