Represented by the slogan "With book," Gunpo promotes itself as a book-reading city. In the first quarter of 2014, seven of the city's public libraries cooperated to report that 237,902 of Gunpo's 286,485 citizens (approximately eighty-three percent) held library memberships. Bookcases stocked with children's storybooks can be found throughout the city's urban areas. Kim Yoon Joo, Gunpo's mayor, has expressed his desire to promote the city for its reading culture and for its azaleas. Through its city logo and mascot, Gunpo also touts itself as a clean, creative, and environmental city in harmony with nature.