In the late 1960s, Turner began buying several Southern radio stations. In 1969, he sold his radio stations to buy a struggling television station in Atlanta, UHF Channel 17 WJRJ (now WPCH). At the time, UHF stations did well only in markets without VHF stations, like Fresno, California, or in markets with only one station on VHF. Independent UHF stations were not ratings winners or that profitable even in larger markets, but Turner concluded that this would change as people wanted more than several choices. He changed the call sign to WTCG, erroneously claimed to have stood for "Watch This Channel Grow" but in actuality stood for Turner Communications Group. Initially, the station ran old movies from prior decades, along with theatrical cartoons and bygone sitcoms and drama programs. As a better syndicated product fell off the VHF stations, Turner would acquire it for his station at a very low price. WTCG ran mostly second- and even third-hand programming of the time, including fare such as "Gilligan's Island", "I Love Lucy", "Star Trek", "Hazel", and "Bugs Bunny". Other low cost content included humorist Bill Tush reading the news at 3 am, prompting Turner to jokingly comment that, "we have a 100% share at this time". Tush would often read the news with his co-anchor Rex, a German Shepherd in shirt and tie. By 1972, WTCG had acquired the rights to telecast Atlanta Braves and Atlanta Hawks games. Turner would go on to purchase UHF Channel 36 WRET (now WCNC) in Charlotte, North Carolina and ran it with a format similar to WTCG.