As in Canada, "vegetarianismo" () is usually synonymous with lacto-ovo-vegetarianism, and vegetarians are sometimes wrongly assumed to be pescetarians and/or pollotarians who tolerate the flesh of fish or poultry, respectively. Nevertheless, veganism, and freeganism, have now become mainstream in the country, being present in nearly every family. Brazilian vegetarians reportedly tend to be urban, of middle or upper class and live in the Central-Southern half of the country. Since the 1990s, and especially since the 2010s, hundreds of vegan and vegetarian restaurants have appeared in the major cities of the country.