On September 8, 2008, KFOR began producing a two-hour morning newscast for the station (separate from the traditional morning newscast seen on channel 4), under the title "Rise and Shine Oklahoma" (later shortened to simply "Rise and Shine" in April 2012). In addition to airing opposite "Today" on KFOR-TV, the program—which airs weekdays from 7:00 to 9:00 a.m.—competes against the third and fourth hours of KOKH's four-hour in-house morning newscast, which premiered in April 2007 as a three-hour broadcast; over time, "Rise and Shine" evolved into a more irreverent format, infusing more serious news content with light-hearted and humorous news stories and features (formatted similarly to that of Chicago sister station WGN-TV's morning newscast).