On 28 July 2015, Nokia announced OZO, a 360-degrees virtual reality camera, with eight 2K optical image sensors. The division behind the product, Nokia Technologies, claimed that OZO would be the most advanced VR film-making platform. Nokia's press release stated that OZO would be "the first in a planned portfolio of digital media solutions," with more technologic products expected in the future. OZO was fully unveiled on 30 November in Los Angeles. The OZO, designed for professional use, was intended for retail for US$60,000; however, its price was decreased by $15,000 prior to release, and is listed on its official website as $40,000.