The beaver has long been associated with Canada, appearing on the first pictorial postage stamp issued in the Canadian colonies in 1851—the so-called "Three-Penny Beaver". It was declared the national animal in 1975. The five-cent coin, the coat of arms of the Hudson's Bay Company and the logos for Parks Canada and Roots Canada use its image. Bell Canada used two cartoon beavers, Frank and Gordon, in their advertising campaign from 2005 to 2008. However, the beaver's status as a rodent has made it controversial, and it was not chosen to be on the Arms of Canada in 1921. The beaver has commonly been used to represent Canada in political cartoons, typically to signify it as a benign nation, and as subject to both affection and ridicule. In the United States, the beaver is the state animal of New York and Oregon. It is also featured on the coat of arms of the London School of Economics.