Nippon Moon, described as a "giant observation wheel" by its designers, was reported in September 2013 to be "currently in development". At that time, its height was "currently undisclosed", but "almost twice the scale of the wheel in London." Its location, an unspecified Japanese city, was "currently under wraps", and its funding had "yet to be entirely secured." Commissioned by Ferris Wheel Investment Co., Ltd., and designed by UNStudio in collaboration with Arup, Mitsubishi Heavy Industries, and Experientia, it was expected to have 32 individually themed capsules and take 40 minutes to rotate once.