Bean starred in the espionage television series "Legends" as Martin Odum, an FBI agent who takes on various fabricated identities to go undercover. The show was cancelled after its second season. An intensive viral marketing campaign was centred on the hashtag #DontKillSeanBean, focusing on the various deaths of his past characters and promising his character in "Legends" would not suffer the same fate. The campaign culminated with a Funny or Die exclusive video featuring Bean filming a scene for the show where he's become so accustomed to dying on screen that he expects his character to die a bizarrely gruesome death despite the simplicity of the scene.