In 1930, Bowser created the American Wrestling Association and also recruited amateur wrestling standout Ed Don George, who was immediately put in main events and, on December 10, 1930, defeated Sonnenberg for the world title in Los Angeles. Lewis, who felt he had been promised that he would be the one to get the title back from Sonnenberg, defeated George for the belt on April 13, 1931 in Los Angeles, against Bowser's wishes. But Bowser quickly regained control of the title when on May 4, 1931 in Montreal, Lewis was disqualified for biting his opponent, Henri DeGlane, who was declared the new champion. The suspicion at the time was that the bite marks were actually inflicted by DeGlane himself or one of his cornermen, and that he pretended to have been bitten by Lewis to win the match, although it was never confirmed.