The song was very popular with United States Armed Forces members stationed in South Vietnam during the Vietnam War. It was frequently requested of, and played by, American Forces Vietnam Network disc jockeys. During 2006 two University of Wisconsin–Madison employees, one a Vietnam veteran, began an in-depth survey of hundreds of Vietnam veterans, and found that "We Gotta Get Out of This Place" had resonated the strongest among all the music popular then: "We had absolute unanimity is this song being the touchstone. This was the Vietnam anthem. Every bad band that ever played in an armed forces club had to play this song." Just such a band played the song in an episode ("USO Down", by Vietnam veteran Jim Beaver) of the American television series about the war, "Tour of Duty", and the song is reprised in the episode's final scene.