Cross Bay Boulevard is the main commercial strip of Howard Beach; to the north it turns into Woodhaven Boulevard after Ozone Park. Throughout the 1970s and 80s, the Boulevard was made up almost exclusively of locally owned shops and restaurants. Starting in the 1990s, chain stores and restaurants began moving in, and now many well-known franchises have sites on the boulevard. Entertainment venues on Cross Bay Boulevard, such as the Kiddie-Park and Cross-Bay Lanes, were popular until their collapse in the 1970s and 1980s. The Joseph P. Addabbo Memorial Bridge (named for a deceased member of the United States House of Representatives who once represented the district that includes Howard Beach) carries the boulevard over Jamaica Bay, connecting mainland Queens to Broad Channel.