In 1997, WEXP began simulcasting over La Salle 56 cable television, but the relationship between the two campus stations was short-lived. In 2000, a proposal to turn WEXP into a low-power FM station also failed. However, with the advent of computers in every dorm, where AM radios became scarcer to find, the station chose to embark on a primarily internet focus, setting up a partnership with Live365 beginning in 2002, later migrating its web streaming service to Shoutcast. The investment re-energized the station by recruiting more members and broadening listenership on campus and around the world. The station launched its online presence with a contest to win a free trip to the then Nokia Sugar Bowl in New Orleans for the first caller who could identify the tune "Slim Shady" by the artist Eminem from a Nokia ringtone.