In 1992, while doing business-to-business sales for Video Professor, he read "The Emperor Wears No Clothes" by Jack Herer. Learning about "the marijuana conspiracy" made him so angry that he dedicated his life to revealing the truth about hemp and marijuana. Gorman started a company selling hemp products. He advertised marijuana in Denver's "Westword Newspaper", on the locally famous "Back Page". The ad read, "MARIJUANA - FREE DELIVERY - NO COPS - NO JOKE". Later that year, Gorman started holding "smoke-ins" on the steps of the Colorado capitol building. One of his 1993 rallies featured "The Emperor Of Hemp", Jack Herer. He ran for Colorado state governor in 1994 and 1998.