While she was working on the Royal National Theatre production of Sharman Macdonald's "After Juliet", Amy was spotted by an agent, and soon had her first roles on television. In 2001, she appeared in television series "Dark Realm" and "My Family", and then in the 2002 television film "Sirens". In 2001, Amy was cast as Chardonnay Lane-Pascoe in the ITV series "Footballers' Wives", which made her a household name and earned her the New TV Talent Award by the Television and Radio Industries Club. She was voted as number 74 on the "FHM" list of 100 Sexiest Women in the World in 2002, and as number 63 in 2003. Along with Katharine Monaghan and Zöe Lucker, Amy appeared on the "FHM" cover for February 2003. She starred in "Footballers' Wives" from 2002 to 2004.