In July 1985, Smeal won by a 139-vote margin over Goldsmith. Upon being elected for the third and final time as NOW's President, Smeal stated she would continue Goldsmith's efforts on reproductive rights as well as set forth plans to stage a reproductive rights march for the next year. This march, which took place in 1986 was the first March for Women's Lives and brought over 150,000 people to Washington and Los Angeles in support of women's reproductive rights. In 1987 Smeal also founded the Feminist Majority.