In its heyday (the mid-to-late 1970s), WVUD-FM competed with WTUE-FM for dominance of the Dayton market. Utilizing a strategy of first-to-market "breaking" of new songs, a vast collection of record albums, and a lengthy song-rotation schedule (to keep the sound "fresh"), the station competed on its diversity of music and the disc jockeys' knowledge of artists and bands. The station enjoyed stature and cache sufficient that touring major rock acts, such as Jackson Browne, Shawn Phillips, and Billy Joel, were interviewed live in-studio. Students staffed on-air slots and handled news and sports programming content as well. Over the years, WVUD air personalities such as Steve Wendell, Dan Covey, Art Farkas, Alan McConnell, Dan Pugh (later known as Dan Patrick), Bill Andres, Bill Pugh, "Dolby" Joe Reiling, Steve Downes, Lou Chelekis, Rich Wieser (The Weezer), Patty Spittler, Michael Luczak, Mary Kuzan, Steve Kerrigan, Jim Tobin (Yost), Keith Wright, Sandy Huff, Dave McGuire (Vadnais), Jim Biggins, Joe Rittman, Dan Ross, Bob Eidem and Mark Zona competed successfully with much more experienced radio pros in the Dayton market. After graduation, many WVUD "alumni" went on to attain significant professional career success in radio nationwide.