WVUD was eventually sold by UD in 1992 becoming WLQT (Lite 100) after a brief stint as a contemporary hit station before competitor WGTZ-FM(Z-93) emerged in 1985. It changed its name to Lite 99.9 in 1993 under the direction of programmer Scott Barrett. WLQT subsequently became part of the Jacor Dayton cluster (later merging with Clear Channel.) Aside from its light rock and HD oldies frequency, WLQT has aired Christmas music every year during the holidays since 1993 until its call sign change in 2013. Jacor Regional Programmer Vance Dillard was one of the first to believe in 24/7 Christmas music. WLQT was one of the first stations in the country to take this programming risk, and proved that the format is a ratings-winner.