The first book of crossword puzzles was published by Simon & Schuster in 1924, after a suggestion from co-founder Richard Simon's aunt. The publisher was initially skeptical that the book would succeed, and only printed a small run at first. The book was promoted with an included pencil, and "This odd-looking book with a pencil attached to it" was an instant hit, leading crossword puzzles to become a craze of 1924. To help promote its books, Simon & Schuster also founded the Amateur Cross Word Puzzle League of America, which began the process of developing standards for puzzle design.