Besides his music, Watts contributed graphic art and comic strips to early Rolling Stones records such as the "Between the Buttons" record sleeve and was responsible for the 1975 tour announcement press conference in New York City. The band surprised the throng of waiting reporters by driving and playing "Brown Sugar" on the back of a flatbed truck in the middle of Manhattan traffic. Watts remembered this was a common way for New Orleans jazz bands to promote upcoming dates. Moreover, with Jagger, he designed the elaborate stages for tours, first contributing to the lotus-shaped design of that 1975 Tour of the Americas, as well as the 1989–1990 Steel Wheels/Urban Jungle Tour, the 1997 Bridges to Babylon Tour, the 2002–2003 Licks Tour, and the 2005–2007 A Bigger Bang Tour.