Aside from the attention surrounding the song, the music video garnered much speculation. For the first time in her career, Carey was featured provocatively dressed, giving viewers a "taste of the freer Mariah." The video's concept was created by Carey with Paul Hunter filling in as the director. Serving a James Bond theme, Carey was cast as "the very sexy agent M", a woman who escapes a large mansion in which she has been held captive. Carey said of the video that "I don't really think the video is overtly sexual, but for me... I mean people used to think I was the nineties version of Mary Poppins!"