The youth demographic prefers to be targeted by personalised advertisements because they want to be informed of a brand or product which offers a similar or related product they have previously purchased. Interruptive advertising such as television, radio, email and telemarketing are considered ineffective techniques for youth marketing because they can be ‘annoying’. The youth population approve of Internet banner ads due to the fact that they do not feel pressured by youth marketing and feel capable of assessing their own purchasing decision.