Cultivation theory attempts to predict that media viewing influences the values and beliefs that people have and the things they believe are "reality". A study conducted by the University of Connecticut's David Atkin revealed insights about television viewing of sports and the values of its viewers. The hypothesis stated that the "Level of agreement with sports-related values (i.e., being physically fit, athletic, and active) is positively related to participation in sports-related media and leisure activities." The results from the study supported the hypothesis, specifically that "those for whom being physically fit, being athletic and being active are important are exposed to more sports media." In this instance, cultivation theory is present because heavier exposure is related to greater agreement with the values that the media present.