Even across diverse demographics, the amount of viewing can make a difference in terms of viewer conceptions of social reality. For instance, sex-role stereotypes can be traced to the independent contribution of TV viewing, just as sex, age, class, and education contribute. The amount of viewing time is the main element in creating television reality for the audience. According to Gerbner's research, the more time spent absorbing the world of television, the more likely people are to report perceptions of social reality that can be traced to television's most persistent representations of life and society.