Barney Bubbles joined Stiff Records as designer and art director early in 1977. With the label's co-founder Jake Riviera he generated a body of creative work that helped to secure Stiff's reputation as an exciting new independent label. Bubbles created sleeves for bands including the Damned, Elvis Costello, Ian Dury and Wreckless Eric. Often these were accompanied by quirky logos such as the face logo for Blockhead, advertisements and promotional items. The marketing of Elvis Costello's "My Aim Is True" included advertisements in three UK music papers from which a poster of Costello could be constructed, and the first 1,000 pressings contained an insert headed "Help Us Hype Elvis", which, if completed and returned to Stiff, ensured that a friend would receive a free copy.