Binion was known to be generous to patrons. For many years the Horseshoe had a late night $2 steak special, with most of the meat for the steaks coming from cattle on Binion's ranches in Montana. The Horseshoe is also believed to be the first major casino to offer 100-times-odds at craps (a patron with a bet on the pass or don't-pass lines could take or lay up to 100 times their bet in odds). The Horseshoe was one of the more profitable casinos in town.