In 1990-91 Moreira Salles launched the Instituto Moreira Salles (IMS), a nonprofit organization whose goal is to promote the development of cultural projects in five areas: photography, literature, libraries, visual arts and Brazilian music. Moreira Salles became the first President of the Instituto. A year later IMS opened the Casa de Cultura de Poços de Caldas, in the city where Casa Moreira Salles was founded. The organization now has cultural centres in Rio de Janeiro, São Paulo, Poços de Caldas and Belo Horizonte, and four galleries, in São Paulo, Rio de Janeiro, Curitiba and Porto Alegre.