On 12 September 2006 News Corporation announced it would pay approximately $188 million for 51% shares in Jamba! and would combine it with Fox Mobile Entertainment assets, such as Mobizzo, with Lucy Hood, formerly President of Fox Mobile Entertainment, becoming CEO of the joint venture. On 23 October 2006 it was announced that Vernon Irvin would join XM Satellite Radio as Chief Marketing Officer. In late December 2010, Jesta Group acquired Fox Mobile Group from News Corp. Jesta Group renamed the mobile services company to Jesta Digital.