Company advertisers have exploited ‘legislative loopholes’ and have continued targeting the youth population with advertisements through the Internet. Youth Marketing has expanded to online platforms because marketers understand the importance of the youth population and how developing a strong customer relationship will allow companies to promote products when youth become adults. Advertising online has become an efficacious technique for ensuring brand awareness and persuading the youth demographic to purchase products due to the fact that advertising online can be longer, repetitive, and engaging.