After two losing seasons, the Baysox made it back to the playoffs in 1997, and were also named the top double-A franchise in America, in part because of their tremendous attendance figures despite their proximity to the Baltimore major-league market. Also in 1997 (June 28), the team introduced "Louie", its green furry mascot with pink hair and long snout, but unknown species. It is believed his design is modeled off of Chessie (sea monster) due to the team's name referencing the Chesapeake Bay. He continues to serve as mayor of "Louieville, Maryland", a play on the real city of Louisville, Kentucky, and also a rhyme to the team's home of Bowie.