The Morley company was started by two brothers, Raymond (died June 18, 2002 Los Angeles) and Marvin Lubow (born December 13, 1924; died June 2, 2010 Nine Mile Falls, Spokane County) in Los Angeles in the 1960s. Raymond designed a device that is usually referred to as an "oil can delay": an electro-mechanical echo unit that used a rotating disc coated with electrostatic fluid inside a small metal can. This echo unit made it possible for musical performers to re-create echo effects in a live performance without using echo chambers or unreliable tape devices. The Lubow brothers went into business as "Tel-Ray Electronics", manufacturing their new "Adineko" echo device for many companies including Fender and Gibson. Raymond also designed another device that simulated the sound of a Leslie rotating speaker cabinet in use by organists and other musicians. This device also used the rotating-disc/oil-can method. The Lubow brothers jokingly referred to this new invention as a "Morley" ("More-Lee" as opposed to "Less-Lee").