When the quiz show phenomenon took TV by storm in the mid-1950s, Murrow knew the days of "See It Now" as a primetime fixture on CBS were numbered. After Alcoa ended its sponsorship, the show was moved to Sunday afternoons as a series of occasional specials. During this time, Murrow became agitated by the network repeatedly granting equal time (without consulting Murrow) to subjects who felt wronged by the program. After CBS granted another such request (regarding a "See It Now" show on whether or not Alaska and Hawaii deserved statehood), Murrow complained to CBS head William S. Paley he could not continue doing the program if CBS continued to accede to such equal-time requests under those circumstances.