Self-branding or personal branding is a way in which an individual may promote or build their reputation. Wheeler also highlights how sending an email can contribute towards an individuals personal brand and how personal branding has become important over the past few years due to the increase of self-employed individuals. The importance of personal branding increasingly rises due to modern audiences often trusting people as opposed to corporations. This falls down to the fact that audience members tend to believe that corporate organisations only have the final sales of product in mind as opposed to the publics interest instead. Furthermore, a personal brand is also a clear indication of who someone is and what best features they can offer, showing employees or clients what they could expect. The promotion of a personal brand is also a key part of creating and building a successful network of contacts, which in itself can lead to more business and future clients.