K-pop's increasing popularity forms part of "Hallyu", or the Korean Wave: the popularity of South Korean culture in other countries. K-pop is increasingly making appearances on Western charts such as Billboard. The development of online social media has been a vital tool for the Korean music industry in reaching a wider audience. As part of the Korean Wave, K-pop has been embraced by the South Korean government as a tool for projecting South Korea's soft power abroad, particularly towards overseas youth. In August 2014, the prominent British news magazine "The Economist" dubbed Korean pop culture "Asia’s foremost trendsetter".