Their fourth collection was the first to make a significant impact on the Italian fashion market. In this collection, Dolce drew upon his Sicilian roots. The collection's advertising campaign was shot by photographer Ferdinando Scianna in Sicily, and featured Dutch model Marpessa Hennink in black and white pictures inspired by the Italian cinema of the 1940s. They continued the use of Italian cinema as inspiration in their fifth collection, drawing on the work of filmmaker Luchino Visconti and his film "The Leopard".