Korean media in Mexico experienced a surge in 2002 after Mexican governor, Arturo Montiel Rojas, visited South Korea. From his trip, he brought Korean series, movies, and other programs to Mexico State's broadcasting channel: Televisión Mexiquense (channel 34). Korean dramas exposed the Mexican public to Korean products and spurred interest in other aspects of Korean culture. K-pop began to gain ground in Mexico due to the series the music accompanied. Fans particularly sought out the music of soundtracks respective to Korean dramas that were broadcast.