"Spin" said "Kid A" was "not the act of career suicide or feat of self-indulgence it will be castigated as", and predicted that fans would recognise it as Radiohead's "best and bravest" album. "Billboard" described it as "an ocean of unparalleled musical depth" and "the first truly groundbreaking album of the 21st century". Robert Christgau wrote that "Kid A" was "an imaginative, imitative variation on a pop staple: sadness made pretty". "The Village Voice" called it "oblique oblique oblique ... Also incredibly beautiful." Brent DiCrescenzo of "Pitchfork" gave "Kid A" a perfect score, calling it "cacophonous yet tranquil, experimental yet familiar, foreign yet womb-like, spacious yet visceral, textured yet vaporous, awakening yet dreamlike". He concluded that Radiohead "must be the greatest band alive, if not the best since you know who". The piece was one of the first "Kid A" reviews posted online; shared widely by Radiohead fans, it helped popularise "Pitchfork" and became notorious for its "obtuse" writing.