One approach taken is gun avoidance, such as when encountering a firearm at a neighbor's home. The Eddie Eagle Gun Safety Program, administered by the National Rifle Association (NRA), is geared towards younger children from pre-kindergarten to sixth grade, and teaches kids that real guns are not toys by emphasizing a "just say no" approach. The Eddie Eagle program is based on training children in a four-step action to take when they see a firearm: (1) Stop! (2) Don't touch! (3) Leave the area. (4) Go tell an adult. Materials, such as coloring books and posters, back the lessons up and provide the repetition necessary in any child-education program. ABC News challenged the effectiveness of the "just say no" approach promoted by the NRA's Eddie the Eagle program in an investigative piece by Diane Sawyer in 1999. Sawyer's piece was based on an academic study conducted by Dr. Marjorie Hardy. Dr. Hardy's study tracked the behavior of elementary age schoolchildren who spent a day learning the Eddie the Eagle four-step action plan from a uniformed police officer. The children were then placed into a playroom which contained a hidden gun. When the children found the gun, they did not run away from the gun, but rather, they inevitably played with it, pulled the trigger while looking into the barrel, or aimed the gun at a playmate and pulled the trigger. The study concluded that children's natural curiosity was far more powerful than the parental admonition to "Just say no".