In November Microsoft released Kinect. Kinect did not use controllers, instead making the players act as the "controllers". Having sold eight million units in its first 60 days on the market, Kinect claimed the Guinness World Record of being the "fastest selling consumer electronics device". At E3 2010, Microsoft revealed a new Xbox 360 SKU known officially as the Xbox 360 S and referred to as the "Slim" by various media outlets. At E3 2013 Microsoft revealed the Xbox 360 E, the final iteration of the Xbox 360 series, to be succeeded by Xbox One. The 360 E featured a new square design with a simplified exterior akin to the Xbox One.