Premiering in November 1950, "Three to Get Ready" was innovative because it was the first regularly scheduled early morning (7–9am) show in a major television market, predating NBC's "Today" by more than a year. Prior to this, it had been assumed that few people would watch television at such an early hour. While the show was advertised as early morning news and weather, Kovacs provided this and more in an original manner. When rain was in the weather forecast, Kovacs would get on a ladder and pour water down on the staff member reading the report. Goats were auditioned for a local theater performance and tiny women appeared to walk up his arm. Kovacs also went outside of the studio for some of his skits, running through a downtown Philadelphia restaurant in a gorilla suit in one; in another, he looked into a construction pit, saying it was deep enough to see to China, when a man in Chinese clothing popped up, said a few words in the language, and ran off. Despite its popularity, the weekly prop budget for the show was just $15. Kovacs once asked his viewers to send unwanted items to Channel 3; they filled the station's lobby.