A month after the disappearance, CEO Ahmad Jauhari Yahya acknowledged that ticket sales had declined but did not provide details. This may have partially resulted from the suspension of the airline's advertisement campaigns following the disappearance. In China, where the majority of Flight 370 victims were from, bookings on Malaysia Airlines were down 60% in March. He said he was not sure when the airline could start repairing its image, but that the airline was adequately insured to cover the financial loss stemming from the incident. In August, the airline warned of poor second-half earnings, citing a 33% decline in average weekly bookings following the loss of Flight 17. Media reported that some flights were largely empty and that the airline had slashed prices well below competitors on several key routes.