On 10 July 2018, the band announced that they had signed to Mogwai's label Rock Action Records and released their new single, stylised as "I/m Not Here face", for streaming and as a digital download. The release coincided with an announcement of late 2018 tour dates in North America and Europe. On 5 September, the band announced that their fifth studio album, titled and stylised as "It Won/t Be Like This All the Time", would be released on 18 January 2019. The first proper single, "Videograms", preceded the album on 26 October 2018. A third song lifted from the album, "VTr", was made available for download and streaming on 13 November 2018. The album was released to critical acclaim, including perfect scores from "Drowned in Sound" and "The Skinny".