The Dance Marathon is a student-run organization that consists of a year-long series of fundraisers and culminates with the annual Marathon on April 5–6 in the College Avenue Gym. At the Marathon over 400 dancers pledge to raise funds and remain standing for 32 hours without sleeping. The 'Dancers', along with over 500 volunteers and countless visitors, are entertained by live bands, comedians, prize giveaways, games, sports, a mechanical bull, computer and internet access, various theme hours and much more. Rutgers has held this tradition since 1999 and to date has raised in excess of $1.3 million for the Embrace Kids Foundation. In the seventies the Dance Marathon raised funds for the American Cancer Society. In the Eighties it was the Rutger Cancer Research Association.