As a villain, Pran's initial successful films were "Ziddi" and "Bari Behan" (1949). Pran's trademark blowing of smoke rings first appeared in the latter film. He was regularly offered the role of the main villain or of a negative character in films with Dilip Kumar, Dev Anand and Raj Kapoor as the lead hero in the 1950s and 60s. From the 1950s directors like M. V. Raman, Nanabhai Bhatt, Kalidas, Ravindra Dave, I. S. Johar and Bimal Roy repeatedly cast him. Similarly in the 1960s, he was frequently in the directorial ventures of A. Bhim Singh, Shakti Samanta, Bhappi Sonie, K. Amarnath, Nasir Hussain and others. In the 1970s, newer, younger directors and producers cast him in their films even though Pran asked for the highest price among supporting actors from 1968 to 1982.