In 1976, Turner bought the Atlanta Braves, and in 1977, he bought the Atlanta Hawks, partially to provide programming for WTCG. Using the rechristened WTBS superstation's status to broadcast Braves games into nearly every home in North America, Turner turned the Braves into a household name even before their run of success in the 1990s and early 2000s. At one point, he suggested to pitcher Andy Messersmith, who wore number 17, that he change his surname to "Channel" to promote the television station.