Fenty is a fashion brand by Rihanna under luxury fashion group LVMH which launched in May 2019. She is the first woman and also the first of color to achieve this. The house launched in a pop-up store on May 22, 2019 in Paris, before launching worldwide online on May 29 and includes clothing, accessories such as sunglasses and footwear etc., it will also be the first that LVMH have launched since 1987. The fashion brand has been described as groundbreaking and in a statement regarding the launch, Rihanna said that she had been given a "unique opportunity to develop a fashion house in the luxury sector, with no artistic limits." Due to the impacts of the COVID-19 pandemic, Rihanna and LVMH decided to "put on hold" her Fenty fashion house and continue building on the SavagexFenty lingerie line.