The song is sung at momentous occasions such as graduation and even solemn occasions such as funerals. Led by the Longhorn Marching Band, it was sung at the July 14, 2007, funeral of First Lady Lady Bird Johnson, an alumna of the University of Texas. When singing the song, participants generally raise their right arm with their hand making the Hook 'em Horns symbol of The University. A recording of "The Eyes of Texas" was played over the Rose Bowl public-address system when the Dallas Cowboys defeated the Buffalo Bills to win Super Bowl XXVII, while Madison Square Garden organist Ray Castoldi played it when the Houston Rockets defeated the New York Knicks in the seventh game of the 1994 NBA Finals to clinch Texas' first NBA championship.