Their second single, "21st Century Boy" reached number 20 in the UK, and despite largely negative reviews, their debut album, "Flaunt It", also produced by Moroder, made the top ten in the UK, and reached 96 in the US. The album included paid commercials between tracks, James stated prior to its release that they would sell 20–30-second advertising slots for between $2,500 and $7,000. He explained this by saying "commercialism is rampant in society. Maybe we're a little more honest than some groups I could mention," and "our records sounded like adverts anyway". Advertisements that did sell (including spots for "i-D Magazine" and Studio Line from L'Oréal) were complemented by ironic spoof ads including one for the Sputnik corporation itself claiming that "Pleasure is our Business". A subsequent tour was characterised by poor ticket sales and crowd violence.