In the middle of 1948, advance proofs were sent to Evelyn Waugh, Clare Boothe Luce, Graham Greene and Bishop Fulton J. Sheen, who responded with compliments and quotations which were used on the book jacket and in some advertisements. The first printing run was increased from 5,000 to 12,500. Thus the book was out in October 1948, and by December it had sold 31,028 copies and was declared a bestseller by "Time" magazine. "The New York Times", however, initially refused to put it on the weekly Best Sellers list, on the grounds that it was "a religious book". In response, Harcourt Brace placed a large advertisement in "The New York Times" calling attention to the newspaper's decision. The following week, "The Seven Storey Mountain" appeared on the bestsellers list, where it remained for almost a year.