The Chrysler Crossfire concept car was introduced at the 2001 North American International Auto Show and the production version unveiled at the 2002 Los Angeles Auto Show as a 2004 model "is as faithful a translation from concept to production as any in recent memory." The concept car was made "to evoke a strong, passionate, emotional response. We had to retain that. We want to polarize our audience—we want people to love it or hate it." Conceived to be a two-seat image building or halo car for the Chrysler brand, the marketing objective was also to make use of available components using a two-seat roadster chassis. The production car shares about 39% of its parts with Mercedes-Benz vehicles and Chrysler dealers were required to invest in special equipment, tools, and parts to be able to sell the new luxury model. The rear-wheel-drive Crossfire coupe design objective was to make an "impression" with looks that are "unique, almost sculptural."