To many, baseball meant CBS' – "Game of the Week" thoroughbred. A year later, NBC bought ABC's variant of a mule so to speak. "We had the Series and All-Star Game. 1966–1968's "Game" meant exclusivity," said NBC Sports head Carl Lindemann. Lindemann added by saying "Chet Simmons and liked him [Gowdy with the Sox and football"-also, getting two network sports for the price of one. As his analyst, Gowdy wanted his friend Ted Williams. NBC's lead sponsor, Chrysler said no when Williams, a Sears spokesman, was pictured putting stuff in a Ford truck.