20th Century Fox optioned "Star Wars". When it unexpectedly became the decade's blockbuster, grossing $100 million in three months, Fox's stock soared from $6 to $25 per share and generated revenues of $1.2 million a day for the studio. Fox purchased the Aspen skiing and Pebble Beach golf corporations with the increased cash flow and still declared excess profits in 1977. Income from "Star Wars" re-releases, sequels, and merchandising enriched the studio in the following decades. "Star Wars" helped Fox to change from an almost bankrupt production company to a thriving media conglomerate.