He next established in 1956 a new weekly newspaper, "The Byzantine Catholic World". The term "Byzantine Catholic" was relatively new and represented something of a re-branding for the Church. The term began in usage in the 1940s in an effort to clarify the ritual identification of the Church to the majority American Latin-Rite Catholics, replacing the traditional European appellation of "Greek Catholic". The Church roots were historically "Greek" in the sense that Christianity came to the Slavs in the 9th century by the missionary brothers Saint Cyril and Saint Methodius. But the new name aimed to evoke the even older and more glorious history of Eastern Christianity in Constantinople and the Byzantine Empire.