Moreover, the EndingHunger project is a viral communication campaign, renewing and expanding its efforts to build the movement through Facebook, Twitter and other social networks. Those who sign the petition can spread the link of the EndingHunger website to their friends, via social media or mail, in order to gain awareness and signatures for the petition. The next interim objective is to grow the EndingHunger movement's Facebook community to 1 million members. As with the petition, the more people who get involved, the more powerful the message to governments: "We are no longer willing to accept the fact that hundreds of millions live in chronic hunger." Groups and individuals can also decide on their own to organize an event about the project, simply by gathering friends, whistles, T-shirts and banners (whistles and T-shirts can be ordered, and petition sign sheets downloaded, on the endinghunger.org website) and thereby alert people about chronic hunger by using the yellow whistle.