Many firearms industry lobbyists were outraged that Zumbo suggested an outright ban on a type of popular rifle for reasons of "personal bias". In response to the flood of threatened boycotts, Remington Arms' CEO Tommy Millner fired Zumbo as a spokesman on February 19, The Outdoor Channel announced that Zumbo programming would be on a temporary hiatus, but did not sever their affiliations with Zumbo. His online blog was discontinued "for the time being" by "Outdoor Life" on February 19. "Outdoor Life" subsequently dropped him completely, stating on its webpage that Zumbo would no longer be contributing to the publication once the last of his columns already to press had been printed. Gerber Knives and Mossy Oak severed all of their business dealings with Zumbo as well, as did a majority of his other sponsors.