The first kindergarten opened in 1930 and the first school in 1931. In the 1931 census of Palestine, Netanya was recorded as having 253 residents. In 1933, the British architect Clifford Holliday drew up a plan for Netanya as a tourist resort. Holliday also designed urban projects in Jaffa, Tiberias, Lydda and Ramla. The first urban plan divided the city into three sections with a tourism district along the coastline, housing, farms and commerce in the center, and agriculture and industry to the east. That year also saw the completion of the Tel Aviv Hotel, the first hotel in Netanya, as well as the establishment of two new neighborhoods, Ben Zion and Geva.