Beginning in 2010, six countries in the Middle East (Iran, Yemen, Jordan, Tunisia, Morocco and Egypt) made significant reforms to their price subsidies system. Iran was the first country in the region to do so, and began by implementing major price increases on all fuel products, electricity, water and transport. This was offset by the implementation of monthly cash transfers of 445,000 rials per person. In terms of non-subsidised commodities, the prices of such goods also rose, with increases in price averaging around 30% and peaking at 100%. The cash transfers provided to citizens were found to be excessive and were disproportionately benefiting the richer citizens of the country. Due to the adverse effects of the subsidy reform, some portions of the reform were repealed in March 2012 under the newly amended Targeted Subsidies Reform Act.