Landmark's predecessor, Norfolk Newspapers, first entered broadcasting in 1930, when it bought Virginia's oldest radio station, WTAR. It later added Virginia's second television station (and Hampton Roads' first), WTAR-TV (now WTKR) and an FM station (now WVKL). It acquired WFMY-TV in Greensboro as part of its purchase of the Greensboro, North Carolina newspapers in 1965. However, U.S. Federal Communications Commission (FCC) cross-ownership rules forced Landmark to sell off WFMY in 1976 and WTAR-TV in 1981. Under the rules, Landmark could not own both a newspaper and a television station in the same market.