When BMC gave up on the idea of selling the Moke to the military, in 1963 they marketed it as a civilian vehicle, targeting farmers and light commercial applications. Several prototypes were built in 1963, one of which is still known to exist in Pinner just outside London, England. The Moke was launched onto the British market in 1964. The British Customs and Excise department decided that the Moke should be classified as a passenger car rather than as a commercial vehicle, which meant that it attracted purchase tax, reducing sales in its intended commercial market.