While laying the foundation for digitalundivided, Finney hosted the first FOCUS 100 conference in October, 2012 in New York City. The inaugural conference received support from venture capital firm Andreessen Horowitz, global advertising agency Ogilvy, and other top firms. The following year, the conference partnered with Google, American Express, and (for a second year) Andreessen Horowitz and Ogilvy. In 2014, its third and final year, American Express returned as a sponsor along with Facebook, Mobile Future, and the Portland Development Commission. At the close of the final FOCUS 100 conference in 2014, Finney announced the expansion of its FOCUS Fellows program into an incubator for Black women-led startups under the DID organizational umbrella.