Self-described on its web site as "Classical MTV", the channel features renowned artists, both professional and amateur, as well as many rare and independent performances and videos. An 8-hour mix of video clips is prepared weekly and broadcast three times daily. Text displayed on the screen provides details about the recording, and encourages viewers to gain inspiration and "...go out and feast from the buffet of arts available in your community." The explanation for not providing a schedule is they feel that surprise is an effective tactic to encourage the public to see that which is not familiar to them.