Super Bowl LV was televised by CBS. Although NBC was to air this game under the current rotation, they traded with CBS for Super Bowl LVI, which falls during the 2022 Winter Olympics and is the first to be scheduled during an ongoing Olympic Games (this also upholds the untold gentleman's agreement between the NFL's broadcasters to not counterprogram the Super Bowl, as NBC also holds the U.S. broadcast rights to the Olympics). CBS will, to an extent, also benefit from holding rights to the Super Bowl in the same year that it holds rights to the NCAA Final Four (which is cycled with WarnerMedia Entertainment channels on a two-year cycle, and CBS had also broadcast in the same year as its previous Super Bowl).