DeLorean managed the development of a number of vehicles throughout his career, including the Pontiac GTO muscle car, the Pontiac Firebird, Pontiac Grand Prix, Chevrolet Cosworth Vega, and the DMC DeLorean sports car, which was featured in the 1985 film "Back to the Future". He was the youngest division head in General Motors history, then left to start the DeLorean Motor Company (DMC) in 1973. Production delays meant that DMC's first car did not reach the consumer market until 1981, when a depressed buying market was compounded by lukewarm reviews from critics and the public. After a year, the DeLorean had failed to recoup its $175 million investment costs, unsold cars accumulated, and the company was in financial trouble.