At the time of the building's 1978 application for the National Register of Historic Places designation, the venue's marquee had been replaced twice. The original marquee was basic and facilitated two lines of text for announcements. The 1922–23 marquee had ornate "flashing pinwheels, swirls and garlands of colored lights". It also included "milk glass letter attraction boards, and CHICAGO in large letters on three sides". The 1949 replacement was similar to the second marquee, but its attraction boards were larger and the oversized CHICAGO lettering only appeared on the front. Until Balaban and Katz' 1969 sale to the American Broadcasting Company, their name was on the marquee. The entire marquee was replaced in 1994, but retains the look of its predecessor. In 2004, the original marquee was donated to the Smithsonian Institution. The marquee is featured in numerous movies and TV shows set in Chicago, and its neon font was used in the title of the 2002 film "Chicago".