Multi-aged class groups with primary and junior students came together and participated in 50-minute sessions throughout the day. "Each class had the opportunity to pool their ideas and add their own verses to the song, which resulted in a song that reflected the entire school's ideas of what love is," explains Campbell. "Craig listened to and wrote down the children's ideas and helped solidify them to create Love Turns I Into We." Cardiff often hosts songwriting workshops with university students, bringing people together to share their ideas.