"The color of food packaging is considered to be extremely important in the marketing world" (Blackbird, Fox & Tornetta, 2013) as people see color before they absorb anything else. Consumers buy items based on the color they've seen it on the advertisement and they have a perception of what the packaging colors should also look like. When it comes to buying food, usually consumers can only judge the product based on the packaging and usually consumers judge products based on color.