The Central Coast Bears have 7,200 financial members with new members joining weekly. They were aiming for 5,000 by March 2011, when the official bid was due to be handed in to the NRL but passed that mark in 2010. Mortgage House signed a three-year deal to sponsor the Central Coast Bears, also becoming a major jersey sponsor for the Bears. In November 2010, it was reported that Ken Sayer, CEO of Mortgage House, planned to underwrite the bid for $10 million to help ensure their financial equity was shored up when the bid was submitted. Both major political parties showed support for the Central Coast Bears bid in 2010–2011, with Labor supporting the bid by granting $100,000 for the Bears, and the Liberal party supporting the bid by promising to acquire land at Mt Penang, Central Coast, NSW to build a state-of-the-art Sports Centre of Excellence in the lead up to the 2011 New South Wales state election.