Gore signed a contract with Mercury Records with a five-year term that carried her obligations to the company through the spring of 1968. Her last big hit had been 12 months prior to this time, but Mercury still saw promise in her as an artist and believed that one of her singles would make it, as they had in the past. They offered a one-year extension on the initial contract, and Gore was formally contracted to Mercury for a sixth year. During this time, "He Gives Me Love (La La La)", a single release based on a Eurovision Song Contest winner, rose to number 96 on the Music Business charts, while bubbling under the Hot 100 in "Billboard". Mercury took out a full-page ad in the trades to support the single, but its airplay was spotty, becoming a hit in only a few major markets. She was then paired with the successful soul producers Kenny Gamble, Leon Huff, and Thom Bell for two singles that took her into the "soul" genre: "I'll Be Standing By" and "Take Good Care (Of My Heart)". These songs did not fit the image Mercury had crafted for her, and the singles were not played. Her contract with Mercury ended after the release of "98.6/Lazy Day" and "Wedding Bell Blues" failed to make headway on the charts.