He competed again in 1924, coming second to Maxwell Stewart – the inventor of the double reverse spin in the waltz – and Barbara Miles. He was a founding member of the Ballroom Committee of the Imperial Society of Teachers of Dancing which codified the theory and practice of Ballroom Dance – now known as the International Style – and published the first book embodying the new standards in 1927. This was "Modern Ballroom Dancing", which became a best-seller and has remained in print through many editions, the last issued in 2005.