Interscope proposed to the band that the label pay $5,000 to guarantee that a Portland, Oregon radio station play the song "Counterfeit" fifty times, preceded and concluded with an announcement that the air time was paid for by Interscope. The paid air time was criticized by the media, who saw it as "payola". The band's manager Jeff Kwatinetz later termed the plan as a "brilliant marketing move". Durst stated, "It worked, but it's not that cool of a thing." Following the release of "Counterfeit" as a single, "Three Dollar Bill, Yall" was released on July 1, 1997, and was met with minimal response. AllMusic writer Stephen Thomas Erlewine wrote, "They might not have many original ideas ... but they do the sound well. They have a powerful rhythm section and memorable hooks, most of which make up for the uneven songwriting." However, Robert Christgau panned the album. Despite the minimal response to his band's album, Durst was appointed Senior Vice President of A&R at Interscope.