DVD as a format had two qualities at the time that were not available in any other interactive medium: enough capacity and speed to provide high quality, full motion video and sound, and low cost delivery mechanism provided by consumer products retailers. Retailers would quickly move to sell their players for under $200, and eventually for under $50 at retail. In addition, the medium itself was small enough and light enough to mail using general first class postage. Almost overnight, this created a new business opportunity and model for business innovators to re-invent the home entertainment distribution model. It also gave companies an inexpensive way to provide business and product information on full motion video through direct mail.