Following the unfortunate incidents of 2001, guest figures plummeted from their 1990 averages. Continual improvements to the family offering, brand imaging and marketing have resulted in vast improvements to customer satisfaction and attendance figures. Some of these improvements included: investment in the re-theming of the Sewer Rat to Raptor Attack, the introduction of the first themed 'area', 'Skeleton Cove', with five new rides (bought from the now defunct Loudoun Castle park in Scotland) along with new family friendly attractions such as the Angry Birds Activity Park, Eagles Creek Farm, the Vintage Car Rally and Jurassic mini golf course. Successful events such as the ever-popular annual Frightwater Valley Halloween event, Pirates & Princesses weekend, and UK bungee jump days have attracted record gate figures.