Early in the fourth season the UVa Drumline was chosen by Yamaha Corporation of North America to represent them in an advertisement campaign that was aimed at high school students to promote Yamaha musical products. Interest in the Cavalier Drumline was initiated when a representative of the Yamaha Corporation paid a visit to a spring rehearsal. The representative noticed and commented on the drumline's professional attitude and was compelled to have them added to the national advertisement campaign. The drumline shares the honor with other big college bands.