On December 9, 2003, Abercrombie & Fitch announced its decision to withdraw the issue and to end the publication, stating that the Christmas issue would be its last. Chairman and CEO Mike Jeffries stated that he ended the "Quarterly" because he was "bored" with it. A company spokesperson said that "we just felt it was time to retire it and come back with something that has beautiful imagery and classical photos." Another statement from the company said that "while [A&F] has enjoyed success with the quarterly over the years, the company believes it is time for new thinking and looks forward to unveiling an innovative and exciting campaign in the spring." Copies were removed from store shelves, and the remainder were distributed only to subscribers.