In 1912 the directors passed a resolution to change the club's name to Gillingham F.C., and the team played under this name throughout the 1912–13 season, although the change was not officially ratified by the shareholders until the following year. To coincide with the change, the team began sporting a new kit of red shirts with blue sleeves. The side again finished bottom of the division in the 1914–15 season, but avoided relegation for a second time when the league was suspended due to the escalation of the First World War.