The 2005 Edison mayoral campaign brought together four key factors that helped Choi win both the primary and general elections. An "American Prospect" article details these findings. They include a 1) good government platform with relevant issues that appealed to voters, 2) attracting new American / immigrant voters into the process, an 3) anti-Walmart or economic justice theme, and 4) an effective Internet-based progressive mobilization. These dynamics, the article argues, can be a model for progressive candidates in developing a winning campaign.