Not every issue with variant covers sold well, but that did not dissuade the publishers. Variant covers graced the covers of titles from Marvel, DC, Valiant, and Image, as well as numerous small-press publishers. In 1993, DC Comics shipped the first printing of "Superman" #75, featuring the climax of "The Death of Superman" storyline, in a black polybag with a Superman armband inside. Collectors who wanted to keep their copy pristine but also read the story either bought multiple copies or subsequent printings (which had the same cover but not the polybag and fan incentives). Likewise, second printings of other issues with "gimmick covers" typically shipped without the gimmick.