In September 1968, the station activated four Instructional Television Fixed Service (ITFS) channels which offered live instructional television programs produced by the station covering foreign language, math and fine arts. Between 1978 and 1996, sixteen other ITFS channels were activated to provide 67,000 hours a year of instructional television programming, career professional development, college courses and staff orientations serving schools in the communities of Las Vegas, Henderson, North Las Vegas, Boulder City and Pahrump. In 1971, Charlotte Hill convened a group of community leaders who eventually founded Channel 10 Friends, a 501(c)3 non-profit corporation established to raise private support for KLVX's non-instructional programs, and encourage community viewing of channel 10. The organization renamed itself Southern Nevada Public Television in 2002, when the group assumed leadership of a $64 million campaign to fund digital television conversion and a new building for the station's studio facilities.