"The O.C." became an instant teen favorite when it debuted on the Fox Network in August 2003. The show popularized its setting, Orange County, and led to copycats like MTV's reality show "" and the Bravo documentary series "The Real Housewives of Orange County". The show became well known for its music, chosen by Schwartz according to his own musical tastes and designed to reflect who the characters were, bringing the general public an awareness of indie rock bands like Death Cab for Cutie, Bloc Party and Rooney. He has said that he partially based "The O.C." character Seth Cohen on his own Jewish upbringing. Schwartz was nominated for a Writers Guild of America Award for the pilot as well as a People's Choice Award. "The O.C." was named "Guilty Pleasure of the Year" by VH1. In 2007, after 4 seasons "The O.C." was canceled due to a significant ratings drop.