Following the return to the Football League, Bridle Insurance were announced as new shirt sponsors. The Bridle deal ended after the conclusion of the 2012–13 season. The home sponsor for the 2013–14 season was announced as Animalates, with the away kit being sponsored by Isinglass Consulting for that same season after winning an innovative prize draw. That one-year deal with Isinglass was extended for the 2014–15 season, again featuring on the away kits only. The home kit that season was sponsored by tyre company Black n Rounds. In July 2015, Oxford United announced a three season deal with investment management company Liontrust Asset Management covering both home and away shirts. For the 2018–19 and 2019–20 season, the principal shirt sponsor was Thai beer firm Singha. The Tourism Authority of Thailand were announced as the new shirt sponsors, as part of a principle partnership agreement, in August 2020, using the brand name "Amazing Thailand".