Meanwhile, Mackintosh engaged the advertising agency Dewynters to design a poster for the musical. After much back-and-forth, the agency presented a minimalist poster consisting of a pair of yellow feline eyes (with dancing silhouettes for the pupils) set against a black backdrop. The producers and the creative team loved the design but felt that the title — "Practical Cats" — looked out of place when paired with the image of the cat's eyes. The musical's title was thus shortened to just "Cats".