SHAC's "modus operandi" is known as secondary and tertiary targeting. Activists engage in direct action—ranging from lawful protests to intimidation, harassment, and violent attacks—not only against HLS, its employees, and its employees' families, but also against secondary and tertiary targets such as HLS's business partners, and "their" business partners, insurers, caterers, cleaners, children's nursery schools, and office suppliers. A New York yacht club, for example, was covered in red paint because members of the club worked for Carr Securities, which traded in HLS shares. The campaign drove down HLS's profits, suppressed its share price, and made it difficult to find business and financial partners.