While the Barber blues set was strictly country style, Korner was set on expanding the sound to incorporate the more modern electric Chicago sound and an improvisational jazz approach. He formed his own group Alexis Korner Blues Incorporated and recruited musicians like drummer Charlie Watts and saxophonist Dick Heckstall-Smith.. Giorgio, then writing for Jazz News, became inspired by this to the extent of becoming evangelical. He coined the term BRB – British Rhythm and Blues, wrote articles, and bent the ear of anyone who would listen.