He believed in the “complete passing of the old order of capitalism”. A complete transformation of the American economic system was needed, which had to depart from its laissez-faire impetus and economic individualism. As an alternative, Olds favored consumer cooperation as the basis of a new American economic model. Complementary to his cooperative beliefs, Olds was “very much consumer oriented”. Olds believed that, together with regulation and community owned power generation and distribution, consumer cooperation was the key to a fair power policy. In 1927 Olds advocated the operating of all hydropower utilities as “giant consumer cooperatives”.