Plugge went to see Fernand Le Grand and offered to buy time to broadcast programmes in English. Le Grand agreed, and a studio was set up in the loft over the old stables in rue George Cuvier, from which the programmes were broadcast by Plugge's employees. The first presenter was a cashier from the National Provincial Bank's Le Havre branch, whom Plugge had met when drawing cash after leaving Le Grand. Bank teller turned broadcaster William Evelyn Kingwell agreed to motorcycle over on Sundays to introduce records.