Rutland Radio was officially aimed at people aged between 25 and 54 and broadcast a range of songs from the 1960s to the present day, with local news bulletins through the day and frequent travel updates and local events features. Its morning presenter, Rob Persani, had been with the station since its launch; Rob Persani's final Breakfast Show was broadcast on Friday 28th August 2020. Rutland Radio also broadcast a farming programme at 7am on Sundays, which was produced by Lincs FM and carried on other stations in the group. The show won an Arqiva Commercial Radio Award in 2016.