The "A&F Quarterly" will be part of the "Back-to-School" 2010 marketing campaign and its theme being an A&F "Hollywood screen test": A lead story will be offered mimicking American Idol: "The staff of A&F Studios opens up to editorial to explain the steps the division takes to find new, young, hot boys. The cattle-call approach to herd young talent ends with the best of the beefcake earning a screen test that 'could be the flint to spark the trip to the star'." --> Returning to the publication is Bruce Weber, who remains exclusive photographer for the A&F company and shot the images in February 2010. Behind-the-scenes shots will also provide a look behind Weber's A&F coveted photo shoots. --> Fashionista praised Weber's work as "sultry, voyeuristic, black and white...classic Weber."