In late 1990, 98 Rock launched what would turn into a 15-year tradition-the "Livestock" annual rock festival. A fusion of "Live Aid" and "Woodstock". Livestock was the brainchild of both Greg and Tom. Each weekend-long Livestock event brought well known national acts such as Soundgarden and Tesla together with lesser-known bands hoping for a chance at success. In keeping with the charitable spirit of Live Aid and other rock benefits, bands donated their performance time and a portion of the gate proceeds were donated to charities such as Greenpeace.