Several of the anti-aging methods recommended by the Academy have wide support among experts in the field, such as exercise and a healthy diet, but others, such as hormone treatments, do not have support from a consensus of the wider medical community. Many scientists studying aging dissociate themselves from the claims of A4M, and critics have accused the group of using misleading marketing to sell expensive and ineffective products. The A4M's founders and merchants who promote products through the organization have been involved in legal and professional disputes.