Wall's efforts to appeal to a broader base paid off in the 2007 election as the Saskatchewan Party won 38 seats, including 8 seats between the province's two largest urban areas in Regina and Saskatoon, securing a majority government. This made Wall the province's 14th premier, and its first conservative premier since Devine. The win ushered in a period of prolonged electoral success for Wall and his party. In 2011 the party secured a historic landslide victory, winning 49 seats and the highest vote share in the province's history at 64%. This included making further inroads in urban centers as the party won 16 of 23 seats in Regina and Saskatoon. That year Wall also became the most popular premier in Canada, a distinction he would maintain through the 2016 election, which saw the Saskatchewan Party elected to a third consecutive majority with 62% of the vote and 51 seats in an expanded legislature. This marked the first time since 1925 that a non-CCF/NDP government had won three consecutive majorities in Saskatchewan. Wall's personal popularity has been attributed to his skills as an orator and his sense of humor, and he has been credited with changing perceptions of the province, particularly through raising its profile on the national stage. Wall's profile grew to the extent that he was considered synonymous with the party he led. However, Wall's popularity began to wane during this third term, particularly after introducing an austerity budget in 2017. With his party losing ground in polling and in two 2017 by-elections, Wall announced in August of that year that he would be retiring from politics. This triggered what would become only the second contested leadership race in the history of the Saskatchewan Party. Rosthern-Shellbrook MLA Scott Moe won that contest on January 27, 2018, and succeeded Wall on February 2 when he was sworn in as premier.