After that, their family of products was seen out into the world. Noticing other companies were imitating their ease of assembly and accuracy of parts, Tamiya went a step further and added deformities in order to make the finished models look better. On the other hand, some modellers felt these deformities were out of place. For example, they were unsure of why both Tamiya's and other companies' King Tiger coexisted in the marketplace. In 2004, the new 1/48 scale series began, and World War items were released at a remarkable pace.