A popular drink served at home matches since the First World War is "Béné & Hot"—the French liqueur Bénédictine topped up with hot water. The East Lancashire Regiment soldiers acquired a taste for the drink while stationed at the birthplace of the beverage in Fécamp, Normandy, during the war. They drank it with hot water to keep warm in the trenches, and the surviving soldiers later returned to the East Lancashire area with the liqueur. In excess of 30 bottles are sold at each home game, which makes the club one of the world's biggest sellers of Bénédictine; Turf Moor is the only British football ground to sell it.