Osbourne gained high visibility in 2002 after appearing in his family's reality television show "The Osbournes", which aired on MTV and won an Emmy Award in 2002. In the show, Osbourne was mostly shown as a rebellious teenager who liked to party and to fight with sister Kelly Osbourne. In a song by Tenacious D advertising "The Osbournes", Jack Black sings the line "and he's got a big 'fro on his head" to describe Osbourne's curly hair that grew longer until he eventually shaved it off in the third season of the show. In 2002, Osbourne briefly appeared in "" along with the rest of his family, and subsequently starred in a Super Bowl XXXVI advertisement for Pepsi Twist with sister Kelly. From 2002 to 2003, Osbourne appeared in Season 6 of "Dawson's Creek", playing Audrey's childhood friend. He also made cameos in "The X Factor" (as a "Goth rapper" who sings "Ice Ice Baby"), the fifth season of "That '70s Show as a dmv customer" and as a dining room guest in the eighth season of "Hell's Kitchen". Post-rehab, Osbourne went on in 2003 to star in his own show on Channel 4, "Union Jack". In 2004 he played a small role in "New York Minute", a film starring the Olsen twins, in which he plays a music promoter named Justin.