In 2003, it opened a New York City office to manage theater clients. CAA began expanding into sports in 2006. From 2005 to 2015, CAA developed greater fiscal discipline, with more emphasis on profits, possibly as the result of the influence of private equity firms. During these years, CAA doubled in size, from 750 to 1,500 employees. In 2010, new technological developments such as the digital distribution of movies put strains on the industry. There was pressure to diversify into television, publishing, concerts, and find other ways to grow. In that year, private equity firm TPG Capital invested $165 million with an additional $200 million in debt financing.