Sathya Sai Baba further explains the quality of service expected of the organization. "The Organisations named after Me are not to be used for publicising My Name, or creating a new cult around My worship. They must try to spread interest in japam (recitation of God's Name), dhyaanam (meditation) and other sadhanas (spiritual practices), which lead man Godward; they must demonstrate the joy derivable from bhajan (devotional group singing) and Naamasmarana (remembering God's Name), the Shanthi (peace) that one can draw from Sathsang (good company).