The series has over 100 licensees worldwide, and the "Babar" brand has a multi-generational following. There are 12 Babar stores in Japan. A global cultural phenomenon, whose fans span generations, Babar stands alongside Mickey Mouse as one of the most recognized children's characters in the world. There are now over 30,000 Babar publications in over 17 languages, and over 8 million books have been sold. Laurent de Brunhoff's "Babar's Yoga for Elephants" is a top seller in the U.S. with over 100,000 copies sold to date. The Babar series of books are recommended reading on former First Lady Laura Bush's national reading initiative list. All 78 episodes of the TV series are broadcast in 30 languages in over 150 countries, making Babar one of the largest distributed animation shows in history. Babar has been a perennial favorite for years at the White House Easter Egg Roll.