Entering the 1930s, Packard attempted to beat the stock market crash and subsequent Great Depression by manufacturing ever more opulent and expensive cars than it had prior to October 1929, and began offering different platforms that focused on different price points allowing the company to offer more products and remain competitive. While the Eight five-seater sedan had been the company's top-seller for years, the Twin Six, designed by Chief engineer Jesse G. Vincent, was introduced for 1932, with prices starting at US$3,650 ($ in dollars ) at the factory gate; in 1933, it would be renamed the Packard Twelve, a name it retained for the remainder of its run (through 1939). Also in 1931, Packard pioneered a system it called Ride Control, which made the hydraulic shock absorbers adjustable from within the car. For one year only, 1932, Packard fielded an upper-medium-priced car, the Light Eight, at a base price of $1,750 ($ in dollars ), or $735 ($ in dollars ) less than the Standard Eight.