Alan Pottasch changed and slightly tweaked Pepsi's slogan to "The Choice of a New Generation" in 1984. The new theme was meant as a break from the past and show that Pepsi had something new to offer consumers, with an emphasis on music. Pottasch developed famous 1980s Pepsi commercials starring Lionel Richie, David Bowie, and Madonna. However, he was most well known for developing a series of award-winning Pepsi commercials starring Michael Jackson. In a famous accident, Jackson's hair caught on fire while filming one of Pottasch's commercials. He once told a Yahoo podcast, "I guess I'm best known for having burned Michael Jackson's hair."