Despite the success of the "Rush Hour" and "Shanghai Noon" films, Chan became frustrated with Hollywood over the limited range of roles and lack of control over the filmmaking process. In response to Golden Harvest's withdrawal from the film industry in 2003, Chan started his own film production company, JCE Movies Limited (Jackie Chan Emperor Movies Limited) in association with Emperor Multimedia Group (EMG). His films have since featured an increasing number of dramatic scenes while continuing to succeed at the box office; examples include "New Police Story" (2004), "The Myth" (2005) and the hit film "Rob-B-Hood" (2006).