The first British motor car was made in Coventry in 1897 by The Daimler Motor Company Limited, and a growing number of other small motor manufacturers began to appear. The progress of this new industry was slow at first, but within 10 years the motor trade was employing some 10,000 people, and by the 1930s bicycle making had largely been replaced by motor manufacture which grew to employ 38,000 people by 1939. Coventry had become a centre of the British motor industry; Jaguar, Rover and Rootes being just three of many famous British manufacturers to be based in the area.