For nearly three decades after the 1860s, the commercial portraiture industry was dominated by the "carte de visite" and cabinet card formats. In the decade before 1900, the number and variety of card photograph styles expanded in response to declining sales. Manufacturers of standardized card stock and print materials hoped to stimulate sales and retain public interest in card photographs. However, the public increasingly demanded outdoor and candid photographs with enlarged prints which they could frame or smaller unmounted snapshots they could collect in scrapbooks.