Howell's teachings often began with background information about the people, land, and sovereignty of Ethiopia as an unchanged land populated by original, primitive Christian people who were under direct rule of a king who was a direct descendant of King David. He idealized Ethiopia in his preaching, calling the country a land with unmatched people and a perfect language, the sole uncorrupted language on Earth. Howell emphasized the coming of a new civilization based upon and founded in the glory and power of Haile Selassie, the "Supreme Black King." He instructed his followers to adore the Ethiopian emperor as the supreme God over all of humanity. In Howell's view, it was through Ethiopia that the truths of good character, social order, manhood and womanhood were preserved and were unfolding for all to see. Howell preached that Ethiopian culture was re-emerging to overtake hegemonic Anglo-Saxon forces that had kept Africans enslaved.