In 1920, Durant oversaw the start-up of the Sheridan line of cars, manufactured (from 1920 to 1921) in Muncie, Indiana. The Sheridan nameplate has the distinction of being the first automotive brand started from scratch by General Motors. When Buick's D. A. Burke approached Durant about the idea of designing a car from the ground up, and then marketing the car as a bridge vehicle between GM's established divisions of Chevrolet and Oakland (a four-cylinder), and between Buick and Cadillac (an eight-cylinder), respectively.