Wadewitz joined the Racine Raiders in January 2003 as the team's Marketing Director. The team quickly realized his talents were more suited for media and public relations and he took over those duties the in 2004. He improved the team's website and set up a communications plan that included an electronic fan newsletter, a database of media contacts, and a better communication system for recruiting players, cheerleaders and volunteers. The Raiders also became one of the first sports teams to utilize social networking websites to promote the team. Minor League Football News named Wadewitz the Public Relations Director of the Year for the Central Region in 2004 , 2005 and 2006 for his cutting-edge efforts.