Carl Fisher brought Steve Hannagan to Miami Beach in 1925 as his chief publicist. Hannagan set-up the Miami Beach News Bureau and notified news editors that they could "Print anything you want about Miami Beach; just make sure you get our name right." The News Bureau sent thousands of pictures of bathing beauties and press releases to columnists like Walter Winchell and Ed Sullivan. One of Hannagan's favorite venues was a billboard in Times Square, New York City, where he ran two taglines: "'It's always June in Miami Beach' and 'Miami Beach, Where Summer Spends the Winter.'"