In 2009 the company announced plans to build a new plant in Bond Hill to allow it to continue to grow production. The company bought the land for a marginal number, borrowed $10 million from the city with interest rates to be repaid over 20 years, receiving $3.3 million in incentives and providing $10 million in bonds to cover the cost. This, as Graeter's announced it, planned to distribute its ice creams outside of the Cincinnati market and to supermarkets in other cities, including Denver, Houston, and Atlanta. This expanded its production to 300,000 gallons of ice cream a year, with equipment to expand its capacity to 1.5 million gallons a year. It also features a shrink-wrap facility to allow it to package ice cream to ship faster. By 2010, it had grown to a $35 million business between company owned and franchise locations. Additional technology investments have allowed it to better track its sales and performance of different products and business units. This has also informed a seasonal hiring strategy for the company as it on-boards additional staff for busier seasons. Around this time, it began a more aggressive campaign to grow distribution of its pints into more large U.S. cities outside of the Midwest and grow its national profile.