Among the most notable jazz journalism reporters of the time were Walter Winchell, who began as Broadway columnist in the Evening Graphic, his successor Ed Sullivan, who previously had been the paper's sports editor, and entertainment gossip columnists Louella Parsons, and Hedda Hopper. The tabloids were edited for entertainment, and links between the two worlds went beyond the headlines: Winchell was a vaudeville performer before he turned to journalism, Parsons was a movie script writer and Hopper had been an actress. Parsons, who wrote for the "Los Angeles Examiner" and the "New York American", was known for discovering the secrets of celebrities. Winchell moved on from the Graphic to the New York Mirror and to radio. Sullivan went on to the New York Daily News and, eventually, to television.