The 1billionhungry project became the EndingHunger campaign in April 2011. Spearheaded by FAO in partnership with other UN agencies and private nonprofit groups, the EndingHunger movement pushes the boundaries of conventional public advocacy. It builds on the success in 2010 of The 1billonhungry project and the subsequent chain of public events that led to the collection of over three million signatures on a global petition to end hunger (www.EndingHunger.org). The petition was originally presented to representatives of world governments at a ceremony in Rome on 30 November 2010.