Charles H sold the paper to G. Ullery, who then sold the paper to the Vermont Printing company in 1903. The new editors turned the paper away from its partisan Democrat emphasis. The "Phoenix" and "Reformer" were merged in March 1913 under the management of the newly formed Brattleboro Publishing Company, one half owned by Walter Hubbard and the other half by Ephraim Crane and Howard Crosby Rice. Rice became the publisher and editor in 1918. The "Phoenix" served as the "Reformer"'s weekly companion. Moreover, the "Reformer" went to a daily publication schedule. The "Phoenix" weekly was discontinued in 1955.