Europe was less than keen on the idea: the great European scramble for Africa had not yet begun. Outside of the Cape of Good Hope and the Mediterranean coast, Europe had no African colonies of any significance. The focus of the great powers was still firmly on the lands that had made Europe's fortune: the Americas, the East Indies, India, China, and Australasia. There seemed no economic sense to investing energy in Africa when the returns from other colonies were likely to be both richer and more immediate. Nor was there a strong humanitarian interest in the continent now that the American slave trade had been extinguished. Stanley was applauded, admired, decorated—and ignored.