In 2003, Belushi and Dan Aykroyd released the album "Have Love, Will Travel", and participated in an accompanying tour. The concert was made available on video on demand by Bob Gold & Associates. He also performs at various venues nationwide as Zee Blues in an updated version of The Blues Brothers. He released his first book, "Real Men Don't Apologize", in May 2006. Belushi was a narrator of an NFL offensive linemen commercial. Belushi also introduced the starting lineups for the University of Illinois football team during ABC's telecast of the 2008 Rose Bowl.