In 2004, the show began simulcasting its entire four hours on ESPNews. Ratings for the duo were extraordinarily high, especially for being on the "minor league" of the ESPN networks only offered in a few markets on anything other than digital cable or satellite packages. To capitalize on the large viewership potential the simulcast was moved to the more established ESPN2 in 2006. This change pushed the morning show "Cold Pizza" (now titled "ESPN First Take") back till 10 a.m. In 2007, the show began to be broadcast in HD, which required the move to the ESPN digital center. When ESPN2 covers live sporting events during "Mike and Mike" (The Australian Open, World Baseball Classic, etc.) the show airs live on ESPNews. After the event's coverage is over, the simulcast is moved back to ESPN2, if possible.