In Tokyo, after the Tsukiji area burnt to the ground in 1872, the government designated the Ginza area as model of modernization. The government planned the construction of fireproof brick buildings, and larger, better streets connecting the Shimbashi Station and the foreign concession in Tsukiji, as well as to important government buildings. Designs for the area were provided by the British architect Thomas James Waters; the Bureau of Construction of the Ministry of Finance was in charge of construction. In the following year, a Western-style Ginza was completed. "Bricktown" buildings were initially offered for sale, later they were leased, but the high rent meant that many remained unoccupied. Nevertheless, the area flourished as a symbol of "civilization and enlightenment", thanks to the presence of newspapers and magazine companies, who led the trends of the day. The area was also known for its window displays, an example of modern marketing techniques. The "Bricktown" of Ginza served as a model for many other modernization schemes in Japanese cities.