This was the final film appearance of Desmond Llewelyn as Q in the James Bond series, although he would revive the role once again as Q in a Heineken commercial, a TV cross-promotion for "The World Is Not Enough". Llewelyn died in a car crash just weeks after the film's release. Between films he also starred as Q in various commercials for a diversity of products and companies. These included Bond collectable merchandise, TV3, Hyundai motorcars, LG video recorders, Highland Superstores, Visa credit cards, and Reach electric toothbrushes, the latter of which featured Q briefing himself in the mirror.