In early 2010, refocussing of the Lincs FM Group's stations led to the creation of two separate station identities. Stations were either classified as 'Hits' or 'Music You Love' stations. Rutland, alongside Ridings FM, transferred over to the 'Music You Love' log, which had previously only been carried by Compass FM. The music subsequently skewered older with a focus on the 1960s to the 1980s and with only a handful of songs released after the year 2000 in rotation. This format was carried for a number of years until the group brought Rutland and Ridings back into the 'Hits' network in late 2014, with 'Hits & Memories' branding returning in 2017.