When Norell left Carnegie's fashion house in 1941, he was not yet in the financial position to open his own fashion-design business, but he had earned a strong reputation for his designs within the industry. Anthony Traina, a wholesale clothing manufacturer, offered Norell a partnership. Traina would look after the business while Norell designed the fashions. Traina offered Norell a larger salary if Norell's name did not appear on the label, a smaller salary it did. Norell chose the lower salary/better visibility option. Traina-Norell launched its first collection in 1941.