In 2009, Coolio appeared as a housemate on "Celebrity Big Brother." He later went to appear on "Ultimate Big Brother" in 2010, where he decided it was best to leave the house after numerous confrontations with Nadia Almada and others in the house. In January 2012, he was one of eight celebrities participating in the Food Network reality series "," where he represented the Music Saves Lives Organization. He came in second place with a Zagat score of 23 out of 30, losing to Lou Diamond Phillips. As runner-up, he was awarded $10,000 for his charity. He also guest starred as himself on "Sabrina, the Teenage Witch" when he helped Sabrina Spellman (Melissa Joan Hart), Zelda Spellman (Beth Broderick), and Hilda Spellman (Caroline Rhea) to help them look for their cat Salem Saberhagen (Nick Bakay) who was kidnapped by a little boy.