Believing that the best way to convince Reformers to support the Canadian Alliance was to demonstrate that the Alliance and its platform were saleable to the Canadian people, Manning launched another 6-week cross country tour aimed at convincing general audiences, not just Reformers, of the merits of the concept. On March 25, 2000, a large crowd of Reformers assembled at the Palliser hotel in Calgary to receive the results of the second party referendum. 91.5 percent of the participating members from across the country voted in the affirmative – the Reform Party of Canada ceased to exist and the Canadian Reform Conservative Alliance officially came into being.