While working there he made commercials for local theaters using crude cut-out animation. Disney became fascinated by the art and decided to become an animator. He then borrowed a camera from work and rented a book from the local library called "Animated Cartoons: How They Are Made, Their Origin and Development" by Edwin G. Lutz and decided that cel animation would produce better quality and decided to open up his own animation studio. Disney then teamed up with Fred Harman and made their first film, "The Little Artist" which was nothing more than an artist (Disney) taking a cigarette break at his work desk. Harman soon dropped out of the venture, but Disney was able to strike a deal with local theater owner Frank L. Newman and animated a cartoon all by himself entitled "Newman Laugh-O-Grams" screened in roughly February 1921. Walt then quit his job at the film and ad company and incorporated Laugh-O-Gram Films in May 1922, and hired former advertising colleagues as unpaid "students" of animation including Ub Iwerks and Fred Harman's brother, Hugh Harman.