In 2001, Penn GSE launched a series of executive degree programs for education professionals and entrepreneurial activities that serve non-traditional students. These programs have grown to include the Executive Program in Education Entrepreneurship; Executive Program in School and Mental Health Counseling; Executive Doctorate in Higher Education Management; School Leadership Program (Principal Certification); Penn Chief Learning Officer Program; Medical Education Program; Mid-Career Doctoral Program in Educational Leadership and Urban Residency Teaching Program. In 2010, Penn GSE launched the Milken-Penn GSE Education Business Plan Competition, a competition that encourages entrepreneurship and innovation in education.