"Snakes on a Plane" generated considerable buzz on the Internet after Josh Friedman's blog entry and mentions on several Internet portals. The title inspired bloggers to create songs, apparel, poster art, pages of fan fiction, parody films, mock movie trailers, and short film parody competitions. On July 6, 2006, the official "Snakes on a Plane" website started a promotional sweepstakes called "The #1 Fan King Cobra Sweepstakes". The contest made innovative use of the publicity-generating potential of the Internet, requiring contestants to post links on forums, blogs, and websites and collecting votes from the users of those sites.