New Zealand radio's conservative programming approach was increasingly challenged by young people in the 1960s. Radio Hauraki initially began life as a pirate radio station, broadcasting in international waters 50 miles (80 kilometres) offshore from Auckland in the Hauraki Gulf, a deliberate move that allowed them to circumnavigate restrictive broadcasting legislation and broadcast their own playlist. This in part spearheaded the way for the gradual deregulation of the radio industry. Towards the end of the 1960s radio stations like Radio Hauraki, and later Radio I, were playing exclusively rock and pop music to a teenage and young adult audience.