Thus a new plant and new office were built with the help of the architect Carlo Mazzeri, who had already participated as a designer to create the Moon Line handles and the kettle with Thermoplan base. Coming years dedicated to export, to Canada and particularly to France where a sales subsidiary was founded in 1967. During those years, "Lagostina" kept on drawing attention by an innovative and humorous communication such as "The Line" (La Linea) created by Osvaldo Cavandoli. "Lagostina" became one of the first Italian companies to understand the importance of advertising.