"Underdog" also aired on Australian Broadcasting Corporation on February 18, 1966. In 1995, Biggers, Stover, Covington, and Harris (with General Mills) negotiated a sale of their creations to "Saturday Night Live" producer Lorne Michaels' Broadway Video, who later sold the rights to Golden Books. When Classic Media took over Golden Books, it acquired the underlying rights to "Underdog." In 2012, Classic Media was sold to DreamWorks Animation, and ultimately became the property of the series' current owners, Universal Television. "TV Guide" ranked "Underdog" as number 23 on its "50 Greatest Cartoon Characters of All Time" list, IGN ranked it as number 74 on its Best 100 Animated Series list.