Beyond the megamusical, "Cats" also led the Broadway trend for musicals aimed at families and tourists, which later took the form of the Disney Theatrical Productions and jukebox musicals. The marketing campaigns for the musical targeted family audiences at a time when this demographic was not a consideration in the industry. Composer Joe Raposo said of family musicals in 1986: ""Cats" is a wonderful proof of what an audience is out there, untapped. People do want a theatrical experience for their children." Thanks to its easily accessible spectacle, the original Broadway production also tapped into the then-burgeoning tourist boom in New York and its audience shifted increasingly towards foreign visitors in its later years. Billington also specifically traces the rise of the jukebox musical genre back to "Cats", citing the latter's disregard for dramatic text in favour of an all-encompassing theatrical experience.