This resulted in enormous consumer demand for hand-made folk crafts, which many people thought included such things as tooth-picks and log cabins, as well as more mainstream crafts. This demand came to be labelled the ""mingei" boom" and continued until the mid-70s, since when it has gradually declined until becoming almost irrelevant to contemporary Japanese in the 2000s. Nevertheless, craftsmen who had been struggling to make ends meet before and just after the Pacific War, suddenly found themselves comparatively well-off; potters in particular benefited financially from the "boom". With all the publicity surrounding folk crafts, new kilns were set up everywhere. So far as the purists were concerned, however, the day of the "instant potter" had come to accompany the other "instants" of everyday life in Japan – coffee, noodles and "geisha". The average craftsman, they said, was interested in "mingei" for the money that was to be made from it, rather than for its beauty. It was little more than an urban elitist fad.