Creative Artists Agency (CAA) was formed by five agents at the William Morris Agency in 1975. At a dinner, Michael S. Rosenfeld, Michael Ovitz, Ronald Meyer, William Haber, and Rowland Perkins decided to create their own agency. The agents were fired by William Morris before they could obtain financing. CAA was incorporated in Delaware and had a $35,000 line of credit and a $21,000 bank loan and rented a small Century City office. Within a week, they sold a game show called "Rhyme and Reason", the "Rich Little Show", and "The Jackson 5ive". An early plan was to form a medium-sized full-service agency, share proceeds equally, and do without nameplates on doors or formal titles or individual client lists, with guidelines like "be a team player" and "return phone calls promptly."