After journalist Peter Vincent reported that the Swift campaign had "swallowed" the Hottest 100 for 2014, citing research from the University of Queensland that showed that over 7,341 Hottest 100 posts in a 30-day period leading up to the poll results related to Swift, "Shake It Off" was eventually disqualified by the radio station in an announcement on 26 January 2015. The official announcement read: "it became pretty clear, pretty quick that a lot of people just wanted to prod some 'hipsters' for the lulz", acknowledging that the station "had a heap of fun", while Swift is "smart", "cool" and "successful". The song would have placed in the number-12 position if it had been allowed to compete.