The 2007 game was played on December 31, 2007 featuring the second Peach Bowl matchup between #15 Clemson and #21 Auburn. It was the first time the Peach Bowl had ended regulation play with a tie, and with the rules in play since the early 1990s, required an overtime, which Auburn won, 23–20. With a 5.09 share (4.92 million households), the 2007 game was the highest-rated ESPN-broadcast bowl game of the 2007–2008 season as well as the highest rated in the game's history. The rating was also higher than two New Year's Day bowls, the Cotton and the Gator. In October 2009, the bowl extended the Atlantic Coast Conference contract through 2013. According to "Sports Illustrated", although the bowl generated $12.3 million in profit in 2007, only $5.9 million of that was paid out to the participating schools. On December 31, 2012 the bowl set new records for viewership. The New Year's Eve telecast – a 25-24 Clemson victory over LSU – averaged 8.557 million viewers (a 5.6 household coverage rating), making it ESPN's most-viewed non-BCS bowl ever.