The shark tourist industry has some financial leverage in conserving this animal. A single set of great white jaws can fetch up to £20,000. That is a fraction of the tourism value of a live shark; tourism is a more sustainable economic activity than shark fishing. For example, the dive industry in Gansbaai, South Africa consists of six boat operators with each boat guiding 30 people each day. With fees between £50 and £150 per person, a single live shark that visits each boat can create anywhere between £9,000 and £27,000 of revenue daily.