Women face a similar paradox in the business world, as corporate leadership roles are widely associated with stereotypically masculine characteristics. Women who adopt these characteristics may be more successful, but also more disliked due to not conforming with expected feminine stereotypes. According to a study in the UK, women with stereotypically masculine personality traits are more likely to gain access to high-paying occupations than women with feminine personality traits. According to another study conducted in Germany, women who fit the stereotypical masculine gender role are generally more successful in their careers.