On July 1, 2007, the station signed on a new second digital subchannel and brought Fox programming to the market for the first time; this subchannel replaced Minneapolis stations WFTC (channel 29) and later KMSP-TV (channel 9), which have both been carried on cable systems in southwestern Minnesota since before the Fox network began operations in 1986. KEYC's broadcasts became digital-only effective June 12, 2009. It is the sole commercial station in the area that it serves which is ranked as the 13th smallest (ranked #198) out of 210 in the United States. However, KEYC is not without significant competition because outlets from the Twin Cities, the 15th largest market, cover major news and weather events in the region.