Originally, the non-profit company Fringe began making the NOOMA films in September 2001. The first film in the series was titled "Rain", and made in collaboration with co-writer, director Adam Stielstra and producer Brett Van Til. Fringe later changed its name to Flannel and is located in Grandville, Michigan. Since November 2002, Flannel has distributed the films through their website, NOOMA.com. A soundtrack featuring music from the first ten films (plus "Flowers" from 013) became available in December 2005 through NOOMA.com and digital music outlets.