In the early 1970s, the company was not exceptionally productive, and while sales were up, income was not. Morale was low in some areas, and lowe came up with the idea of meeting with small groups of employees at his home. Before each meeting, participants received the usual packet of information about the company, but they also got a copy of “Robert K. Greenleaf's booklet, “The Servant as Leader.” The result of the employee meetings was The People Objective which stated how employees thought Texas Distributors employees should operate.