"Rubber Soul" was the group's first album not to feature their name on the cover, an omission that reflected the level of control they had over their releases and the extent of their international fame. The cover photo of the Beatles was taken by photographer Robert Freeman in the garden at Lennon's house. The idea for the "stretched" effect of the image came about by accident when Freeman was projecting the photo onto an LP-size piece of cardboard for the Beatles' benefit, and the board fell slightly backwards, elongating the projected image. McCartney recalled the band's reaction: "That's it, "Rubber So-o-oul", hey hey! Can you do it like that?" Author Peter Doggett highlights the cover as an example of the Beatles, like Dylan and the Stones, "continu to test the limits of the portrait" in their LP designs.