On Canadian television stations, the show generally aired as a children's show in an after-school or weekend morning time slot. In the United States, however, many stations aired it in a late night slot aimed primarily at college students. In an interview with film critic Richard Crouse on CFRB in the 2010s, Markowitz's brother Mitch Markowitz — also an associate producer and bit-part performer on the show — acknowledged that while he and his brother always recognized the show had kid appeal because of the zany monster characters and lowbrow humour, it was always intended to also appeal to a young adult audience of alternative comedy fans. In some American markets, the show drew higher ratings than "The Tonight Show with Johnny Carson" among that demographic.