In the 1960s, the club (when known as Club 47) played a role in the rise of folk-rock music, when it began to book folk-rock bands whose music was unrelated to traditional folk, such as the Lovin' Spoonful. The club's importance to the 1960s Cambridge folk scene is documented extensively in Eric Von Schmidt's "Baby, Let Me Follow You Down: The Illustrated Story of the Cambridge Folk Years". Scott Alarik described Club 47 as being "the hangout of choice for the new folkies" during that time.