From 2009 to 2015, a series of projects took place under the title "Droog Lab." In collaboration with local partners and experts, design teams traveled to various places in the world, from New York, China, Moscow, Dubai, Mumbai, Belgium to the far north of Canada. Guided by a theme, they explored what could be learned from the various locations. The results were both visionary and practical in nature. The projects encompassed different disciplines: identity, fashion, food and product design, experience design and urban design. The Droog Lab projects are bundled in the book "Here, There, Everywhere".