Lloyd Webber began setting Eliot's poems to music in 1977, and the compositions were first presented as a song cycle in 1980. Producer Cameron Mackintosh then recruited director Trevor Nunn and choreographer Gillian Lynne to turn the songs into a complete musical. "Cats" opened to positive reviews at the New London Theatre in the West End in 1981 and then to mixed reviews at the Winter Garden Theatre on Broadway in 1982. It won numerous awards including Best Musical at both the Laurence Olivier and Tony Awards. Despite its unusual premise that deterred investors initially, the musical turned out to be an unprecedented commercial success, with a worldwide gross of US$3.5 billion by 2012.