With worldwide interest in the 1,000-mile race to Nome, BBNC hopes its sponsorship of the Fish First Award will promote awareness of the pristine Bristol Bay region, its people and traditional cultures, as well as the region’s contribution to fishing economies. BBNC has sponsored several initiatives to promote its Fish First ideals, including Day in Our Bay (a 15-minute video project) and The Bristol Bay Fish First Award (presented to the Iditarod Trail Sled Dog Race musher who first reaches Galena or Kaltag). The Fish First Award winner receives $1,000, plus 25 pounds of Bristol Bay salmon, a commemorative jacket and a supply of Bristol Bay canned salmon and smoked salmon strips.