In 2005, DreamWorks Studios used the song in its first installment of the "Madagascar" franchise. British comedian Sacha Baron Cohen was cast to voice the character of King Julien XIII and perform his rendition of the song. "Madagascar"'s use of "I Like to Move it" in the film, made the song a popular anthem for millions of viewers worldwide. Producer will.i.am duplicated The Mad Stuntman's style for his character Moto Moto in "Madagascar 2", while acclaimed comedian/actor Chris Rock gave a colorful mash-up performance of the song, "Afro Circus/I Like to Move It" as Marty The Zebra in "Madagascar 3: Europe's Most Wanted".