Malad City received national news coverage when a corporate jet carrying eight people including four Coca-Cola executives crashed January 15, 1996 killing all on board. The large twin-engine turbo-prop was flying from Salt Lake City, Utah to Pocatello, Idaho for a Coca-Cola sales meeting. The Mitsubishi MU-2 aircraft crashed and burned at the base of a canyon northwest of Malad. According to the National Transportation Safety Board in its published SEA96MA043 Accident Report, the cause of the accident was listed as ice on the wings.