In the 1960s, EMI introduced the budget Seraphim Records label, primarily in the U.S., to compete with the low-priced RCA Victrola and Columbia Odyssey labels, which featured historic recordings issued by all three companies. In 1967, as RCA Victrola celebrated the centenary of Arturo Toscanini with the reissue of numerous recordings of the Maestro and the NBC Symphony Orchestra, Seraphim reissued some of Toscanini's EMI British recordings with the BBC Symphony Orchestra, made in London's Queen's Hall from 1937 to 1939. Several albums featured Sir Thomas Beecham and the Royal Philharmonic Orchestra, including Beecham's 1959 stereo recordings, which were switched from the Angel label to Seraphim. Some historic EMI recordings have appeared in the U.S. on the Seraphim label on CD in recent years.