One year during the San Diego Comic-Con, Hernandez was interviewed by NPR regarding his comic. A few weeks after, the segment finally aired and caught the attention of director Brian Cox. The director contacted Hernandez and scheduled a meeting in which they talked of the character in depth. At the end of the conversation, Cox asked if he would ever consider El Muerto as a film. A question to which Hernandez responded, "Well, I wouldn't NOT consider it!" Shortly after their meeting, Brian contacted Larry Rattner, a close friend and producer. Coincidentally, Rattner had just met a family that had just come out of a successful publishing venture and were interested in financing a film. Rattner soon convinced them of the potential of an El Muerto film.