In 1926, GM created the Pontiac as a "companion" to the Oakland brand, an arrangement that lasted five years. The companion outsold its parent during that period, by so much that the Oakland brand was terminated and the division was renamed, Pontiac. As part of General Motors Companion Make Program, three other companion makes (Buick's Marquette, Oldsmobile's Viking, and Cadillac's LaSalle) were created. Each of these, however, had less staying power than Pontiac and was discontinued within a few years, due in large part to the Great Depression.