By the mid-19th century, it was observed that the Costa Rican soil was particularly conducive to the growth of coffee. The global demand for coffee was growing rapidly, fueled by the demand from the working class in the industrializing west. The agricultural model adopted by coffee growers in Costa Rica was of small family owned farms known as "cafeteras," and they strove to be responsible stewards of the land. This approach was in stark contrast to the coffee monoculture that would've developed by adopting a purely capitalistic ideology. As a result, even though the coffee production increased substantially from 1850 to 1950, there wasn't large scale deforestation in Costa Rica until the 1950s, contrary to popular belief.