For Rita to endorse the lipstick, however, Rock has to pretend to be her boyfriend to make her real boyfriend, Bobo Branigansky, the star of a TV Tarzan show, jealous. Bobo leaks the news of Rita's new romance to the tabloids and Rock Hunter is suddenly famous as Marlowe's "Lover Doll". Hunter's boss decides to leverage his employee's newfound fame, but when Hunter also gets Marlowe to agree on a television spectacular sponsored by Stay-Put, Hunter becomes the advertising firm's highest-regarded employee. Marlowe, meanwhile, is miserable; she thinks she is falling in love with Hunter, but her one real true love is the man who discovered her, George Schmidlap. Not being able to find Schmidlap, she pursues Hunter, though her Secretary "Vi" warns her that she is playing a dangerous game. (Ironically, Blondell, who plays Mansfield's frumpy, middle-aged, all-business secretary, was herself a major movie sex symbol some 30 years before, and whose sexuality was one of the first victims of the Hays Code).