The user-oriented framework relies heavily on user participation and user feedback in the planning process. Users are able to provide new perspective and ideas, which can be considered in a new round of improvements and changes. It is said that increased user participation in the design process can garner a more comprehensive understanding of the design issues, due to more contextual and emotional transparency between researcher and participant. A key element of human centered design is applied ethnography, which was a research method adopted from cultural anthropology. This research method requires researchers to be fully immersed in the observation so that implicit details are also recorded.