The monument is often described by recent sources as a landmark which indicates to locals that they have returned home after a long journey; it is no longer widely associated with John Lambton. It is a key part of Sunderland's cultural identity, frequently depicted by local photographers and artists. Nationally, it is viewed as a symbol of the North East alongside the bridges of the River Tyne and the Angel of the North. Sunderland A.F.C.'s current crest, adopted in 1997, features a depiction of Penshaw Monument; according to Bob Murray, the club's chairman at the time, it was included "to acknowledge the depth of support for the team outside the City boundaries".