From 1957 to 1980 Hugh DeMoss anchored channel 4's evening newscasts, called "The DeMoss Report"; following the sale of the station to Outlet, the broadcasts were rebranded as "NewsWatch 4". During the late 70s into the early 80s, the station languished in third place. But channel 4's fortunes began to change when, in 1983, the station brought in veteran news anchor Doug Adair and his then-wife, reporter Mona Scott, from WKYC-TV in Cleveland as the station's main anchoring team. They continued the "happy talk" format as well as launching the 5:30 p.m. newscast. WCMH began a slow rise that would result in the station overcoming WBNS to reach number-one in the market, and in the process, the mid-1980s "NewsWatch 4" team of Adair, Scott, meteorologist Jym Ganahl (with the station from 1979 until retiring in September 2016, currently at WSYX), and sportscaster Jimmy Crum (who joined the station shortly after its 1949 debut) became the most popular anchor team in Columbus television history. This also coincided with NBC's becoming the number one network during that time.