After the 1975 World Series, Curt Gowdy was removed from NBC's baseball telecasts, when sponsor Chrysler insisted on having Joe Garagiola (who served as a spokesman in many of the automotive manufacturer's commercials) be the lead play-by-play voice. Gowdy continued as NBC's lead NFL announcer through the 1978 season, with his final broadcast being the memorable Super Bowl XIII between the Pittsburgh Steelers and Dallas Cowboys. With NBC now anxious to promote Dick Enberg (who hosted NBC's pre-game and post-game coverage of Super Bowl XIII) to the lead NFL position, Gowdy moved over to CBS to call more football, as well as baseball on radio.