After retiring from football, Conroy spent three years selling pottery on a market stall. He later ran an insurance business in Ashton-under-Lyne and later supervised industrial cleaning contract work at exhibitions and shows. He returned to former club Stoke City in 1997 to work in the hospitality department at the new Britannia Stadium. He later also worked as a PA matchday announcer at the ground. He was also appointed welfare officer by the Football Association of Ireland in 2008, giving him the responsibility to look after Irish youngsters who came to the UK to join academy scholarship programmes. His contract with the FAI was not renewed when it expired in 2011.