Two weeks unfolded with conjecture from various news outlets as to how long this format could last, given that all studio Zeppelin recordings available at the time added up to less than 10 hours of continuous play. The station responded over the following week by adding a few classic acts such as Pink Floyd, ZZ Top, the Rolling Stones and Van Halen. With the bells of AC/DC's "Hells Bells" playing in the background, a major announcement came at Noon on January 18, 1990, that the station would be changing its call letters to WXTB, and the station would be relaunched as "98 Rock".