Similar to Howard Stern's producer Gary Dell'Abate, Hein has several media mentions in pop culture with the phrase "Hit em with the Hein". The phrase was coined by production staff in the back office to mock Hein based on his perceived low-energy level as Hein would leave the office to attend to business unrelated to "The Howard Stern Show". The phrase was then popularized by Jason Kaplan, an often on-air staff member. It has been used on many PGA Tour events, in some cases to the dismay of the announcers.