The launch of Apple's iPhone in 2007 and the App Store in 2008 radically changed the market. The iPhone's focus on larger memory, multitasks, and additional sensing devices, including the touchscreen in later model, made it ideal for casual games, while the App Store made it easy for developers to create and post apps to publish, and for users to search for and obtain new games. With several games released at launch of the App Store featured as rags to riches stories, developers drove to the iPhone and App Store. Further, the App Store added the ability to support in-app purchases in October 2009. This allowed games like "Angry Birds" and "Cut the Rope" to find new monetization models away from the traditional premium "pay once" model. Meanwhile, Apple's disruption caused the market to stabilized around iPhone devices and Google's Android-based phones which offered a similar app store through Google Play.