Mansfield's drive for publicity was one of the strongest in Hollywood. She gave up all privacy, and her doors were always open to photographers. On Christmas Eve 1954, she walked into publicist James Byron's office with a gift and asked him to oversee her publicity, which he did, for the most part, until the end of 1961. Byron appointed most of the people on her team – William Shiffrin (press agent), Greg Bautzer (attorney) and Charles Goldring (business manager) – and constantly planted publicity material in the media. She appeared in about 2,500 newspaper photographs, and had about 122,000 lines of newspaper copy written about her between September 1956 and May 1957.