By the end of the 1960s, Dunnes operated 17 stores across Ireland. The company remained intensely private and, despite an active advertising schedule, wary of publicity. As Ben Dunne explained, in what the "Times" described as a rare interview in 1971, "If there is one thing I hate it is publicity. No one is allowed to write about Ben Dunne. The people I do not like are the people who talk about what they have done and the people who talk about what they are going to do." In that same interview, Dunne reaffirmed his commitment to maintaining family control of his business, saying: "Public companies are like the government. The government has the privilege of spending money foolishly and public companies are no better."