The album was released in December 1970, but did not sell as well as "The Least We Can Do", and did not reach the album charts in the UK. Charisma hoped the group could produce another single like "Refugees", released earlier in the year. There was some interest in releasing "Killer" as a single, but the band rejected this as they might have been pigeonholed as a hard rock band. The group felt there was some conflict of interest by having Tony Stratton-Smith both as manager and record company owner.