Throughout the mid-1990s, rumours of a separate League developed into a major split of the code in Australia. With News Ltd's backing, the Brisbane Broncos and Canberra Raiders pushed hard for better input to the game, feeling that the Sydney-centric ARL was not meeting their needs. Despite all the rhetoric of better player conditions, the resultant Super League developed into a push by Rupert Murdoch's News Ltd to develop a competition that would be used as the flagship of his fledgling Pay TV sports channel, Fox Sports.