On November 13, 2003, the team announced the "Name the Team" contest which had three phases over the following weeks. During the first phase, fans submitted suggestions. During the second phase, fans ranked their top five favorite names from the suggestions. For the final phase, fans voted for their single favorite among the top five names from the second round. On December 3, the final voting results were announced: New Hampshire Fisher Cats (1,574 votes – 24.5%), Manchester Millers (1,552 votes – 24.1%), Granite State Mountain Men (1,382 votes – 21.5%), New Hampshire Granite (1,302 votes – 20.2%), and New Hampshire Primaries (627 votes – 9.7%). The ultimate source of the name is the fisher, often called a fisher cat in New Hampshire. On January 22, 2004, the team unveiled the new set of logos that would be used for the name New Hampshire Fisher Cats. All of the team's logos and fonts were created and designed by Studio Simon of Louisville, Kentucky. Team colors were green, black, silver, and bronze.