Guptipara was a citadel of Vaishnavite culture. Even today, residents observe Ras, Dol and Ratha-Yatra, which is Guptipara’s greatest festival. The Guptipara "ratha" (), one of the tallest and oldest "rathas" in West Bengal, is said to cover the second-longest distance in India after that of Puri. On the day before the Ultorath (the homecoming of Lord Bridabanchandra), a festival known as "Bhandarloot" is held in Guptipara. Many people across Eastern India come gather there to pull the ropes of the "ratha".