Realising that the general public needed to be educated in his understanding of the beauty of Japanese crafts, Yanagi set about propagating his views in a series of articles, books and lectures, and his first complete work "Kōgei no Michi" (工藝の道, "The Way of Crafts") was published in 1928. In 1931, he started a magazine "Kōgei" (工藝, "Crafts") in which he, and a close circle of friends who thought like him, were able to air their views. Although Yanagi had formally declared the establishment of the Folk Craft Movement (日本民芸運動) in 1926, it really only began with publication of this magazine, and the number of Yanagi’s followers increased considerably as a result of their reading its contents. In 1952，"Kōgei" was absorbed by a second magazine "Mingei" (民藝, first published in 1939). In 1936, with financial assistance from a few wealthy Japanese businessmen, Yanagi was able to set up the Japan Folk Crafts Museum ("Nihon Mingeikan", and three years later, in 1939, launched a second magazine, "Mingei" (民藝). This remains the official organ of the Japan Folk Craft Association ("Nihon Mingei Kyōkai" [日本民芸協会), founded in 1931.