Keen argues against the idea of a read-write culture in media, stating that "most of the content being shared— no matter how many times it has been linked, cross-linked, annotated, and copied— was composed or written by someone from the sweat of their creative brow and the disciplined use of their talent." As such, he contrasts companies such as Time Warner and Disney that "create and produce movies, music, magazines, and television" with companies such as Google. He calls the latter "a parasite" since "it creates no content of its own" and "n terms of value creation, there is nothing there apart from its links."