Coogan was a natural mimic and delighted Chaplin with his abilities. Chaplin cast him in a small role in "A Day's Pleasure" (1919). The following year, Chaplin cast Coogan as the abandoned child raised by his Tramp character in the silent comedy-drama "The Kid" (1921). In 1922, Coogan was cast in the title role in "Oliver Twist", directed by Frank Lloyd. Coogan was one of the first stars to be heavily merchandised. Peanut butter, stationery, whistles, dolls, records, and figurines were among the Coogan-themed merchandise on sale. He was tutored until the age of 10, when he entered Urban Military Academy and other prep schools. He attended several colleges, as well as the University of Southern California. In 1932, he dropped out of Santa Clara University because of poor grades.