Dunedin became famous for its JDay festivities in 2003 when around 50 activists marched to the Central Dunedin Police Station, where they planted cannabis plants and smoked cannabis in the main foyer as acts of protest. The event was given considerable national and international media attention as no arrests were made. The Central Dunedin Police Station was hot-boxed again on JDay in 2004 by over 100 activists, again with no arrests. This second incident was also covered by the media, resulting in the Dunedin Area Police Commander, Dave Campbell, justifying the fact that no arrests were made with the quote, "We had more important things to do" in the Otago Daily Times.