Learning of rising property interests in Florida ("Land Boom!"), Addison decides to travel to Palm Beach to take advantage of the many rich people settling there who need houses built. (In reality, Mizner went there for his health.) On the train he meets the fictitious Hollis Bessemer, with whom he is smitten instantly. Hollis is the son of a wealthy industrialist, cut off by his father for refusing to enter the family business. His real passion is art, and although he is not talented, he dreams of creating an artist colony in Palm Beach with the help of his aunt, who is staying there in a hotel ("Talent").