Several years before Ektachrome's discontinuation, some of Kodak's consumer E-6 films were rebranded as Elite Chrome. In late 2009, Kodak announced the discontinuation of Ektachrome 64T (EPY) and Ektachrome 100 Plus (EPP) films, citing declining sales. On February 4, 2011, Kodak announced the discontinuance of Ektachrome 200 on its website. On March 1, 2012, Kodak announced the discontinuance of three color Ektachrome films. In December 2012 Kodak announced its discontinuance of Ektachrome 100D color reversal movie film in certain formats. By late 2013, all Ektachrome products were discontinued.