The club's current badge is based on the town's coat of arms. The stork at the top of the crest refers to the Starkie family, who were prominent in the Burnley area. In its mouth it holds the Lacy knot, the badge of the de Lacy family, who held Burnley and Blackburnshire in medieval times. The stork stands on a hill (the Pennines) and cotton plants—which represents the cotton making heritage of the town. In the black band, the hand represents Burnley's motto, "Hold to the Truth", derived from the Towneley family. The two bees refer to the town's "busy ambience" and the saying "as busy as a bee" but also allude to the former Bee Hole End at Turf Moor. Beneath the wavy, claret line is a reference to the River Brun, which runs through the settlement. The lion represents royalty and hints to Prince Albert Victor's visit in 1886.