On January 16, 1995, the station became an affiliate of the United Paramount Network (UPN), and began branding itself as "UPN 30". By then, WZTV was owned by Abry Communications; later that year, WZTV entered into a local marketing agreement with WXMT. MT Communications sold the station to a local owner, but WZTV would handle programming responsibilities for the station. The station's call letters were changed to the current WUXP on August 23, 1996 with its on-air branding changing to "UXP30" and later "UPN Nashville" before reverting to "UPN 30" in 2002.