At Pure Strength 1987, a competition held in place of the absent World's Strongest Man competition of that year on the grounds of Huntly Castle in Aberdeenshire, Scotland, Geoff Capes, Bill Kazmaier and Jón Páll matched up to crown the strongest man on the planet. Jón Páll, being in the shape of his life, won the contest convincingly by winning 8 out of 10 events and even managed to beat Kazmaier, who was making his comeback into the strongman sport after having worked and travelled as a professional wrestler. A famous quote, "There is no reason to be alive if you can't do deadlift." was shouted by Jón Páll when he won the deadlift event at this contest with a strongman world record lift of off a rectangular handled bar from knee height.