On 4 September 2007, it was announced that the Rodney Parade site was due to be redeveloped into a 15,000-capacity stadium by the beginning of the 2010–11 rugby union season. The redevelopment was backed by Newport City Council, Newport Unlimited, Newport RFC and Newport Gwent Dragons. The application received planning consent on 11 March 2009. The plan included construction of covered stands at the north and south ends and the provision of cover on the stretch of the west touchline terrace. In August 2010, it was announced that the target finish date for the first phase had been put back to the beginning of the 2011–12 rugby union season with the full redevelopment planned to take several years. The new east stand was opened in October 2011, and named the Bisley Stand for sponsorship purposes.