Graeter's sources its dairy products from nearby Louis Trauth Dairy and Smith Dairy, and later made both of them distributors of its ice cream. It has retained its recipe of cream, sugar, eggs and flavorings, and has avoided changing the recipe during health trends or amid competition from healthier frozen treat brands, or those using artificial sweeteners. Though it is gravitated to more all-natural ingredients in recent years, including substituting beet juice instead of food dye and sourcing dairy products from hormone-free cows. There are some exceptions, such as vanilla that is imported from Madagascar. In the Cincinnati market it has continued to out-sell Ben & Jerry's and Häagen-Dazs ice cream at Kroger locations in the Cincinnati market, making the city the only place in the country where those brands are not top sellers in the supermarket.