dnL / 7 Upside Down: dnL was the name of a soft drink produced by Cadbury Schweppes Americas Beverages in the United States. It was part of the 7 Up family of soft drinks, and was introduced in September 2002. It was launched in the same year as other attempts to extend soft drink brand names with new variations, including Pepsi Blue, Dr Pepper Red Fusion, and Vanilla Coke. It was arguably poorly marketed, and while it remained listed as an official product of the company in late 2005, it was scheduled to be cancelled for 2006 in favor of the "7 Up Plus" brand.