In 2009-2010 elections, Frei ran for the presidency of Chile for a second time, again as the candidate of the centre-left Concertación center-coalition, promising continuity of the popular outgoing President Michelle Bachelet's path. Some of his presidential campaign banners and billboards pictured him, accompanied by Bachelet over his left shoulder. In the first round of the elections, held on December 13, 2009, Frei held 29.60% of the official vote, second to his opponent Sebastián Piñera, who led with 44.05%. Since neither candidate received more than half of the total votes, a runoff election was held on Sunday, January 17, 2010. The first preliminary results announced by the Deputy Interior Ministry at 21:00 GMT on election day gave Piñera 51.87% and Frei holding 48.12%. Frei conceded to Piñera at 21:44 GMT.