Regina Graeter died in 1955. Wilmer bought Paul out of the business, causing some tension within the family. Wilmer's sons, Dick, Lou and Jon were brought in to help with the business. Younger sister Kathy would become involved some years later as well, though another sister, Carol, never worked for the company beyond childhood. The ice cream business slowly gained traction and local popularity through the 1960s. The shops began selling pints that could be taken home. In this time, it faced particular competition from higher-quality brands with more flavors of ice cream sold in pints that could be taken home, including Baskin-Robbins, Häagen-Dazs and Ben & Jerry's. Still, the company maintained a strong following in Cincinnati in the 1970s and 1980s that prevented these brands from making as strong a retail presence in Cincinnati.