Following the sale, TSN began to closer align its on-air imaging with that of ESPN; the most prominent effect of these changes came with the introduction of a new logo looking similar to ESPN's, and the re-branding of TSN's flagship sports news program "SportsDesk" as "SportsCentre"—a Canadian version (in both format and spelling) of ESPN's "SportsCenter". The CRTC, however, objected to plans to rename TSN as "ESPN Canada", citing concerns that it would sound more like the channel was ESPN's Canadian affiliate, and that ESPN had "de facto" majority control.