Beyond simply being an informational site, Whedonesque has been referenced in books and cited in academic papers. It was used by marketers to drum up interest in "Buffy" products and by comic book editors to gauge reader reactions. Whedon has occasionally posted his personal political views to the site, such as during the 2007–2008 Writers Guild of America strike. This led some to mistakenly believe that Whedonesque is Whedon's personal or official site and prompted some fans to take up the writers' cause.