It was during his time at Shell that the devastating cyclone of 1970 hit the south and south-eastern coastal regions of the country, killing 300,000 people. The cyclone had a profound effect on Abed. In the face of such devastation, he said the comforts and perks of a corporate executive's life ceased to have any attraction for him. Together with friends, Abed created HELP, an organisation that provided relief and rehabilitation to the worst affected in the island of Manpura, which had lost three-quarters of its population in the disaster.