Months later, Beck was hired by Phoenix Top-40 station KOY-FM, then known as Y-95. Beck was partnered with Arizona native Tim Hattrick to co-host a local "morning zoo" program. During his time at Y-95, Beck cultivated a rivalry with local pop radio station KZZP and that station's morning host Bruce Kelly. Through practical jokes and publicity stunts, Beck drew criticism from the staff at Y-95 when the rivalry culminated in Beck telephoning Kelly's wife on-the-air, mocking her recent miscarriage. In 1989, Beck resigned from Y-95 to accept a job in Houston at KRBE, known as Power 104. Beck was subsequently fired in 1990 due to poor ratings.