Stoner managed to solicit the help of Howard Carson, in charge of Cadillac Gage's West Coast plant in Costa Mesa, California (where Armalite was also located), in convincing the company's president, Russell Baker, of the feasibility and commercial potential of his new weapons system. Russell obliged and Cadillac Gage (a subsidiary of the Ex-Cell-O Corporation) established a small arms development branch in Costa Mesa. Stoner then recruited his two principal aides at Armalite: Robert Fremont and James L. Sullivan (who would later design the Ultimax 100 light machine gun for the Chartered Industries of Singapore).