The late 1990s saw a distinct shift for V/Vm, into more hacked-up, remixed pop music, repackaged crudely and released in a manner which ignored copyright. At this time V/Vm was in conversation with the artists spearheading the bootleg and mashup (a.k.a. bastard pop) genres. This work culminated in 2000 with V/Vm achieving Single of the Week in the "NME" for the reworking of the Chris de Burgh hit "The Lady in Red". Also around this time, "Sick Love" was released; it featured a number of classic love songs reprocessed to become only faintly recognisable.