The seven-store experiment was not successful, and Sears Canada President Paul Walters was forced to resign. He was replaced by a former rival and Sears Roebuck executive from the U.S., Mark Cohen, who prioritized Sears over Eaton's and cut back aggressively on markdown strategies. By March 2001 Sears announced they were ceasing publication of the newly resurrected Eaton's catalogue "due to a lack of interest". Although Mark Cohen officially announced that the Eaton's chain had seen an impressive rebound in June 2001, by 2002 he retired the "Eaton's" name.