The later style of are called and originated in the Edo period (1603-1868). During the beginning of the Edo period, shrine pilgrimages gained popularity, beginning the tradition known as , meaning "a thousand shrine visits for good luck". are a lot more colorful than , and have rich patterns and designs, being used more as novelty items and more like trading cards or the business cards of today. Like many things during the Edo period, were regulated, with the number of colours on a person's limited to their class and place in society.