In addition to her film career, Leone has been part of the Vivid Comedy Tour, and has modelled for the Vivid Footwear collection. Leone has also participated in events like the Vivid/ClubJenna Lingerie Bowl and Vivid's Hot Rod Night. Doc Johnson launched a pocket pal in 2006 moulded to her vagina, and in 2008 released the Sunny Leone Exciter vibrator. Control MFG currently uses Leone's image along with other Vivid girls to market their line of skateboards. She is paired with Gab Ekoe, one of the Team Control riders. She also indicated that she plans to launch her own line of lingerie and other Sunny-branded products including a diamond jewellery line.