The main activity of the A4M is PR and advocacy for its brand of anti-aging medicine. It does this through publications, on-line activity and sponsoring conferences including the World Anti-Aging Congress and Exposition and the Annual World Congress on Anti-Aging Medicine. Some of these conferences are in conjunction with the World Anti-Aging Academy of Medicine, an umbrella group for several national anti-aging organizations that is also headed by Goldman. The "LA Times" stated that the 2004 annual conference of the A4M at Las Vegas presented a mix of "scientific and technical presentations" and exhibitors selling "wrinkle creams, hair-growing potions, sexual enhancement pills and hormone treatments".