As a new medium, television introduced many innovative programming concepts, and prime time television drama showcased both original and classic productions, including the first telecasts of Walt Disney's programs, as well as the first telecasts of Mary Martin in "Peter Pan", MGM's classic "The Wizard of Oz" and Rodgers and Hammerstein's "Cinderella". The first screen adaptation of a James Bond story was a teleplay that aired in 1954. Critics and viewers looked forward to new teleplays by Paddy Chayefsky, Horton Foote, Tad Mosel, Reginald Rose, Rod Serling, William Templeton, Gore Vidal and others. A few of these teleplays, including Rose's "Twelve Angry Men" and Chayefsky's "Marty", would be adapted for film and other media and go on to great acclaim.