Partridge lives in Norwich in the East of England; Iannucci said the writers chose it as it is "geographically just that little bit annoyingly too far from London, and has this weird kind of isolated feel that seemed right for Alan". According to "Forbes", Partridge has "parochial bad taste", and Coogan described him as "on the wrong side of cool". He is a fan of James Bond films and Lexus cars and his music taste includes Wings and Abba; Partridge named his son Fernando and his talk show "Knowing Me, Knowing You" after Abba songs, and his talk show catchphrase, "Aha!", also comes from Abba. In earlier incarnations, Partridge's wardrobe included a blazer, badge and tie, driving gloves, and "too-short" shorts, styles he describes as "sports casual" and "imperial leisure". According to Iannucci, by the time of "Alpha Papa" his wardrobe had "evolved to the "Top Gear" Presenter Circa 2005 stage", with sports jackets and a foppish fringe. As Coogan aged, the ageing make-up he wore in earlier performances became unnecessary.