In 1998, the use of "Life in Mono" in the soundtrack, trailers, and end credits of the film adaptation of "Great Expectations" (after Robert De Niro, who was working on the film, heard the song) brought greater exposure for the song than ever before, and it became the number one most requested song on US radio stations (such as KROQ-FM in Los Angeles, KITS in San Francisco, and WNNX in Atlanta) for weeks following the film's release. (In terms of specific radio stations, for example, "Life in Mono" made #45 on the KROQ Top 106.7 Countdown of 1998 and #76 on the 91X Top 91 of 1998, while "Formica Blues" was #73 on Toronto's 102.1 The Edge's 1998 year-end top 102 albums countdown.) With the band's new U.S. deal with Mercury Records (signed with then-A&R vice president Steve Greenberg, who had reportedly been looking to sign the band from the start), promotional singles of "Life in Mono" were also distributed to nightclubs at about the same time as modern rock stations, though only later was the single provided to Top 40 stations.