From a position of high prominence in the 1920s, having the effective but questionable support of "The Bookman", New Humanism experienced a drop from fashionable status after Babbitt died in 1933 and modernist and progressive currents became increasingly dominant in American intellectual, cultural and political life. By the 1940s its enemies pronounced it nearly extinct, but Babbitt continued to exercise a partly hidden influence, and a marked revival of interest was seen in the 1980s and ensuing decades. Babbitt is often name-checked in discussions on cultural conservatism. Babbitt's influence in China, which was notable in the 1930s and 40s, is again on the rise with the publication of many books by or about Babbitt.