After Lawrence Luellen invented his paper cup and corresponding water fountain, he started the American Water Supply Company of New England in 1908 located in Boston. The company began producing the cup as well as the Water Vendor. In order to expand their territory, Luellen organized the American Water Supply Company of New York as well as the American Water Supply Company of New Jersey with the help of Hugh Moore. Instead of producing the cups and fountains, these subsidiary companies were charged with the sale and distribution of Luellen's products. In 1909 Luellen and Moore started the Public Cup Vendor Company in New York in order to lease their vendor machines. Their primary customers were railroads so that the devices could be implemented on passenger train cars. After many states started to ban the common drinking cup in public places, steady orders for Luellen's machine began to roll in. The success of Luellen and Moore's territorial companies inspired them to incorporate into the Individual Drinking Cup Company of New York in 1910.