Between 1998 and 2000, Rose appeared at World Wrestling Federation's (now WWE) annual WrestleMania pay-per-view event, in what became a running gag. At WrestleMania XIV he served as "guest ring announcer" during a match between Kane and the Undertaker, before which he took a Tombstone Piledriver from Kane (Also nicknamed "The Big Red Machine"). For the next year's WrestleMania XV, Rose was portrayed as seeking revenge. To do so, he dressed as the San Diego Chicken and "attacked" Kane before his scheduled match, only to take another Tombstone. He returned for a third time the following year, at WrestleMania 2000, but again was thwarted by Kane, as well as Rikishi, his tag team partner that night.