They began airing the weekly Raw Diva Search segments on July 19. Despite reported claims by the company that the contest would be handled in a classy manner, the contest involved prospective divas performing suggestive acts on live television, such as "seducing" a male wrestler. Fans were allowed to vote for the winners, but the outcome of the voting process was questioned by media outlets. The eventual winner of the competition was Christy Hemme, who went on to pose in "Playboy" and competed at WrestleMania 21 for the WWE Women's Championship where she was accompanied to the ring by Lita, but ended up with Trish Stratus retaining the title.