Simm, focusing on his solo career, created his own Myspace music profile, uploading demo tracks for his fans to hear his progress as a solo artist. In a March 2008 interview with Gordon McCully, he stated, "I've been very busy in the studio recording new solo tracks which I'll hopefully be able to share with people very soon." Simm was signed to JamDown Music, where his track "Brand New" is featured on their official website's music player. On 3 October 2008, Simm's debut album, titled "Brand New", was released in Japan. The album has since appeared for purchase on iTunes.