Howard Rice was publisher and editor of the Reformer until he handed over the editor post to his son-in-law, John Simpson Hooper, in 1950, and the publisher post in 1964. John Hooper was editor and publisher of the "Reformer" until he retired in 1971. He was instrumental in turning the paper from a Republican to an independent paper, described on its masthead as: "An independent newspaper, dedicated to conservation and progress in public and humane affairs". In 1971, Norman Runnion became managing editor until 1989.