"Hellenization" was coined by the German historian Johann Gustav Droysen to denote the spread of Greek language, culture, and population into the former Persian empire after Alexander's conquest. That this export took place is undoubted, and can be seen in the great Hellenistic cities of, for instance, Alexandria, Antioch and Seleucia (south of modern Baghdad). Alexander sought to insert Greek elements into Persian culture and attempted to hybridize Greek and Persian culture. This culminated in his aspiration to homogenize the populations of Asia and Europe. However, his successors explicitly rejected such policies. Nevertheless, Hellenization occurred throughout the region, accompanied by a distinct and opposite 'Orientalization' of the successor states.