Clarkson dislikes the British car brand Rover, the last major British owned and built car manufacturer. This view stretched back to the company's time as part of British Leyland. Describing the history of the company up to its last flagship model, the Rover 75, he paraphrased Winston Churchill and stated "Never in the field of human endeavour has so much been done, so badly, by so many," citing issues with the rack and pinion steering system. In the latter years of the company, Clarkson blamed the "uncool" brand image as being more of a hindrance to sales than any faults with the cars. On its demise, Clarkson stated "I cannot even get teary and emotional about the demise of the company itself – though I do feel sorry for the workforce." Clarkson has also expressed hatred for the Toyota Prius.