The White Star Line knew that their Big Four, a quartet of ships built for size and luxury were no match for the Cunard's new liners in terms of speed. In 1907, J. Bruce Ismay, president of White Star and William J. Pirrie, director of the shipyard Harland & Wolff decided to build three vessels. And so, the "Olympic"-class ships were built to surpass rival Cunard's largest ships, "Lusitania" and "Mauretania", in size and luxury. "Olympic", along with "Titanic" and the soon to be built "Gigantic" later renamed the "Britannic", were intended to be the largest and most luxurious ships to operate on the North Atlantic, but not the fastest, as the White Star Line had already switched from high speed to size and luxury. The three vessels were designed by Thomas Andrews and Alexander Carlisle.