Abercrombie & Fitch analysts received the decision with praise. Supposedly, the "Quarterly" was discontinued because it took up time and money that should have been allocated to more important company issues: "It was more trouble than it was worth." Store sales had been declining, with a major fall in November 2003 of 13%. As a result, the analysts/investors were being hit really hard financially. It was expected that without the weight of the "Quarterly", A&F could focus more on producing better results for upcoming fiscal quarters. Analyst Robert Buchanan from A.G. Edwards & Sons wrote to investors that "A&F Quarterly" was unimportant in his view, and, that by recognizing this, A&F should be able to bring business back up by focusing on its clothing. Jeffrey Klinefelter of U.S. Bancorp Piper Jaffray echoed this sentiment, hoping that the US$33 used towards the publication and marketing would help launch a successful Spring Break 2004.