Madhavan is one of the few actors in India who garners pan-Indian appeal, with his success in establishing himself in the North and the South Indian film industries, seeing him receive multiple offers as a brand ambassador. Furthermore, it has led to producers offering him lead roles in bilingual films such as the English-Malayalam crossover film "Nothing But Life" and the Hindi-Tamil projects, "Yavarum Nalam" and "Irudhi Suttru". Moreover, most of his Tamil films are dubbed into Telugu, where he has created a box office market without appearing in a single straight Telugu film as a lead actor. Madhavan holds a significant female fan following, which developed after his romantic roles in "Alaipayuthey" and "Minnale". Madhavan has also been active in keeping in contact with fans, maintaining a fan email account, a Facebook fan page and a Twitter account as well as being one of the first actors of Tamil films to turn blogger with entries in the year 2000.