GMTV transmitted daily from 6 am with GMTV's weekday breakfast magazine programme "GMTV" broadcasting until 8:25 (9:25 on Friday), followed by "GMTV with Lorraine" (Monday to Thursday), until the regional ITV franchises took over at 9.25 am. In later years, the switchover was practically seamless and the station was 'surrounded' in the most part by ITV Network continuity on either side of transmission. Consequently, most viewers perceived GMTV simply as a programme on ITV; however, until the complete buyout by ITV plc., it was essentially an independent broadcaster with its own news-gathering operation, sales and management teams and in-house production team. GMTV also broadcast its own children's programmes, independent from CITV until the programme "Boohbah" was cross-promoted on both sides, with different credits for each.