"Enséñame" (1996), which peaked at number two on the "Billboard" Regional Mexican Albums chart, earned Pulido a nomination for the Tejano Music Award for Male Entertainer of the Year and the Lo Nuestro Award for Regional Mexican New Artist of the Year. In 1998, he performed to a sold-out Auditorio Coca-Cola in Monterrey, becoming the first Tejano musician to do so. He also became the youngest recipient to be awarded the Orgullo de la Frontera by the Fiestas Mexicanas in February 1999. By 2000, the popularity of Tejano music was declining, resulting in Pulido's subsequent albums to not chart anywhere. Despite this, in 1998 he won Male Entertainer of the Year, which he won three consecutive times.