The first four issues of the newspaper contained a quote of Friedrich Schiller's essay "The theater as a moral institution" as a slogan: "As visible presentation appeals mightier than dead letter and cold narration, so does the theater appeal deeper and longer than morale and laws". This was an indication of how Jacobsohn wanted people to see his enterprise: as enlightenment in the terms of classicism. However, the popularity of art debates at that time was also caused by the fact that arts was less restricted in the German empire under Wilhelm II. than politics and journalism.