During the 26th series of "The Now Show" broadcast between March and April 2009 Benn launched an attempt to increase his follows. Annoyed at the fact that only a few people followed him on Twitter, Benn planned to make himself the "King of Twitter" by getting the show's 1.5 million listeners to follow his account and therefore have more followers than Stephen Fry, who he claimed was the current king. Within a week of his announcement, the number of people following Benn more than tripled, from about 1,200 followers to just under 4,000. Later in the same series, Benn performed a song expressing his anger that Coldplay beat him into having more followers than Fry first, making remarks that it was not the band themselves posting messages and that as the band has four members, the number of followers should have been divided by four. Benn also mentioned that some of his followers were worried that he was becoming too obsessed with Twitter. In the last episode of the series, Benn wrote what he claimed was his final Twitter song, which specially featured Fry telling Benn that if he renounced his claim as King of Twitter, Fry would make him "Viceroy of Facebook", which Benn did. Benn also referenced the passing of the one million mark on the site.