Among public and private groups that published articles advocating for eugenics, the Human Betterment League was a significant advocate for the procedure within North Carolina. This organization, founded by Procter & Gamble heir Clarence Gamble provided experts, written material and monetary support to the eugenics movement. Many pamphlets and publications were created by the league advocating the group's position which were then distributed throughout the state. One pamphlet entitled 'You Wouldn't Expect ... ' laid out a series of rhetorical questions to argue the point that those considered 'defective' were unable to be good parents.