The same year that "Are You Being Served?" ended, Richard subsequently found continued success as heroine and matriarch Pauline Fowler on the BBC soap opera "EastEnders," a role she played from the first episode in 1985. The character has been described as a "legend" and a television icon, but was also voted the 35th "most annoying person of 2006" (being the only fictional character to appear on the list). The character is well-known even outside of the show's viewer-base, and away from the on-screen serial, Pauline has been the subject of television documentaries, behind-the-scenes books, tie-in novels, and comedy sketch shows.