When Del Shannon released a cover version of "From Me to You" on Bigtop Records in June, Vee-Jay tried to stimulate more interest in the original, both by placing magazine ads and by sending out additional promotional copies of the 45 stamped with the words "The Original Hit". But the biggest boost to the Beatles' version came from Dick Biondi, who had played "Please Please Me" on WLS in Chicago. Biondi was fired by WLS in May and relocated to KRLA 1110 in Los Angeles in June. He was able to convince his new employer to add "From Me to You" to its playlist, and it entered KRLA's "Tune-Dex" on 14 July, spending six weeks on the chart and peaking at 32 on 11 August.