In 1965, the Nevada Cement Company started operation in a new plant built on the north side of the city between Fernley and Wadsworth. This was the first significant non-agricultural/ranching business to come to Fernley, aside from the railroad. Primary employment in Fernley began a steady transition to an industrial and commuter base. Beginning in the 1970s, parts of the formerly agricultural and ranching-based lands were transitioning to housing subdivisions to support the growing population, much of which was spilling over from rapid growth in the Reno-Sparks area. Close proximity to Interstate 80 and abundant land for housing made Fernley an attractive alternative to the increasingly congested and expensive Truckee Meadows housing market. Beginning near the established parts of the town, growth moved to the Fremont Street area in the mid to late 1970s, nearer farming areas in the 1980s, and has continued along the Farm District Road areas to the present. Numerous subdivisions were built along the Farm District Road, including an 18-hole golf course and a new elementary school.