In 2004, then club CEO Chris Robinson announced plans to sell Tynecastle, which he claimed was "not fit for purpose". Hearts would have rented Murrayfield from the SRU instead. The prime motivation for this move was to eradicate the club's debt of nearly £20 million. The plan was almost universally unpopular with supporters, and a campaign, entitled "Save Our Hearts", was set up to try to block the move. In spite of this, Robinson and those supporting his actions controlled a slender majority of the issued shares and it appeared that a sale would be completed, particularly after a deal was preliminarily agreed to sell the site for just over £20 million to Cala Homes, a property development company.