The attraction was built in the top four floors of the newly refurbished London Pavilion building at Piccadilly Circus, London. It featured wax figures similar to Madame Tussauds original venue, as well as an animatronic finale show. The audio-animatronic figures took up to a year to create and, depending on the complexity of movement involved, cost up to $170,000 each. The control systems for the last floor exhibition were provided by Electrosonic Ltd. Multi control system for the lower floors and Infrared headset system was provided by Sycomore SA (Fr)