"I'm certain that first used the expression. In about April of 1965 he called me at "Nugget" Magazine, where I was editorial director, and told me he wanted to write an article about new New Journalism. It was to be about the exciting things being done in the old reporting genre by Talese, Wolfe and Jimmy Breslin. He never wrote the piece, so far as I know, but I began using the expression in conversation and writing. It was picked up and stuck."