Maude began the "Army of One" recruiting campaign, primarily utilizing television and internet advertising. He testified before the U.S. Congress concerning the necessity of meeting recruiting goals to fulfill the United States Army's missions. In September 2001, he announced that the "Army of One" campaign was drawing more recruits. On September 4, 2001, it was reported that the United States Army had met its goals early for active duty Soldiers and that the United States Army Reserve and United States Army National Guard would meet theirs by the end of the month.