His first book, "Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time" was written in 1997 with Dori Jones Yang. His second book, "Onward: How Starbucks Fought for Its Life Without Losing Its Soul", co-written with Joanne Gordon, was published in 2011. Jeff Bailey, of the "Los Angeles Times", called the book "self-flattering" and criticized its "mostly perfunctory account of Starbucks' actual problems". "Publishers Weekly" called the book "a personal, suspenseful, and surprisingly open account" of the rise of Starbucks. "Kirkus Reviews" praised the book's "immense detail" but critiqued Schultz's coverage of "outside criticisms of his performance". "The Seattle Times" was critical, saying the book could only "appeal to business types but probably not to the average latte drinker". "Fast Company" placed "Onward" within the top five books that " the future of workplace leadership" in 2014. All sale proceeds from the book were donated to the Starbucks Foundation, the firm's main charity.