In 1992, animator Joe Murray was approached by Nickelodeon with intentions of developing a new animated series for Games Animation. Murray's Joe Murray Productions and Games Animation rented office space on Ventura Boulevard in the Studio City neighborhood of the San Fernando Valley region of Los Angeles, California. The production moved to a different office building on Vineland Avenue in Studio City. Executives did not share space with the creative team. Games Animation's first in-house production, "Rocko's Modern Life", premiered on the network in 1993.