The station turned off its analog transmitter at 12:30 p.m. on February 16, 2009. At around 1 o'clock, WEAU's digital signal relocated from channel 39 to channel 13. On October 1, 2012, WEAU dropped the -TV suffix from its call sign. The transmission tower for WEAU was the tallest structure in the state of Wisconsin topping out at , or over taller than the Empire State Building. The tower was shared with former sister radio station WAXX. On March 22, 2011, this tower collapsed during an intense winter storm that brought a mixture of terrible weather conditions. A replacement tower was completed by December 15, 2011 and broadcasts resumed on UHF channel 38 in late-December.