In 2009, a total of £12,500,000 in prize money was awarded with the singles champions receiving £850,000 each, an increase of 13.3 percent on 2008. In 2010 total prize money increased to £13,725,000, and the singles champions received £1,000,000 each. A further increase of 6.4% in 2011 resulted in a total prize money amount of £14,600,000. Both male and female singles champions prize money increased to £1,100,000, a rise of 10%. The 2012 Championships offered total prize money of £16,060,000, an increase of 10.0% from 2011. The bulk of the increases were given to players losing in earlier rounds. This move was in response to the growing angst among lower-ranked players concerning the inadequacy of their pay. Sergiy Stakhovsky, a member of the ATP Player Council and who was at the time ranked 68th, was among the most vocal in the push for higher pay for players who bow out in the earlier rounds. In an interview Stakhovsky intimated that it is not uncommon for lower-ranked players to be in the negative, for certain tour events, if their results were not stellar. This issue gained the attention of the men's "Big Four"—Novak Djokovic, Roger Federer, Andy Murray, and Rafael Nadal—as well as the Championships.