Before the advent of professionalism in the Irish game, provincial rugby games were generally poorly attended. During most of the 1990s, Leinster matches regularly attracted crowds of about 500 to 2,000. The decision to structure the game professionally via the provincial network through centralised player contracts and the subsequent on-field success achieved by Leinster and the other provinces resulted in a significant increase in support within a decade. Leinster had 3,700 season ticket holders in 2006, double the number of the previous season. Leinster's supporters were named as 'Player of the Month' for April 2009 following their support in the European Cup Quarter Final against Harlequins at The Stoop.