Under SFX ownership, Beatport began to reposition itself towards the overall electronic dance music culture. On January 6, 2014, Clear Channel Media and Entertainment (now known as iHeartMedia) announced that as part of a wider marketing partnership with SFX, it would syndicate a Beatport top 20 countdown show to its major-market contemporary hit radio stations beginning later in the year. Clear Channel staff, including John Sykes, believed that the deal (particularly the Beatport countdown show) would help provide a higher level of national exposure to current and up and coming EDM artists.