In 1989, the comics division began to lose steam, suffering from lack of focus and internal dissension. In 1990, NOW was forced to file Chapter 7 bankruptcy by Quebecor Printing and the General Learning Corporation. After being bought by General Learning, NOW Comics relaunched in 1991 as the NOW Entertainment Corporation This new infusion of over $2 million in capital catapulted the company to number five in market share within its first quarter of business, and NOW Entertainment was nominated as best new publisher of 1991.