It was announced on October 10, 2017, that BP will bring the Amoco name back, after an absence of almost a decade. BP had said the first station would relaunch in 2017. Their intention for relaunching the name is to capture more of the U.S. fuel industry. As such, aside from the aforementioned St. Louis station with the large Amoco sign as well as a few other isolated instances, most newer Amoco stations are converted from competitor brands as opposed to BP. As three of BP's Big Oil competitors already sold gasoline under multiple brands that were once competitors (ExxonMobil with Exxon & Mobil, Chevron with its namesake brand & Texaco, and Phillips 66 with its namesake brand, Conoco, & 76), this left Shell Oil Company as the only Big Oil company to sell gasoline under one brand.