Gomelsky was certain that the vitality of the genre depended on attracting new young fans, and that attracting young fans depended on involving young musicians. Giorgio believed that residencies were the key to building an audience for the new bands and, in an example of the lateral thinking instilled him in the Switzerland mountain school, hit on the idea of eschewing central London and weekday nights altogether – to become so far removed that Pendleton could have no grounds for complaint. Thus the Richmond Blues Association was formed and he secured a series of Sunday nights at the Station Hotel in Richmond, a suburb of West London. What Giorgio knew, from his earlier be-bop interests, was that the nearby Kingston Art School was a fertile hotbed of musical enthusiasm, and also there already was an established blues club in the basement of the ABC Cafe in nearby Ealing. Another group having dropped out, The Rolling Stones were given the first residency. The first night only attracted three people, attendance not being helped by Giorgio, in a typical malapropism, accidentally writing "Rhythm & Bulls" on the advertising sign outside the venue. Nevertheless, the talents of the Rolling Stones, and a promotional scheme that gave complimentary admission to any patron that brought two friends, soon led to healthy crowds. Also, in order to liven up the proceedings, he convinced the Stones, whose repertoire was stretched by the demands of two 45-minute sets, to incorporate a 20-minute rave-up version of Bo Diddley's "Crawdad" (originally on the 1960 album "Bo Diddley in the Spotlight") as the finale of their show.