The movement predominately comprises upper-class and middle-class white female members, owing this to its associations with the Victorian English animal protection movement and American feminism and environmentalism movements. As such, the movement is widely associated in public spheres with women, femininity, and effeminacy. Public perception of the movement is influenced by gendered evaluations; movement outsiders tend to view activists as irrational by virtue of overly emotional sentiments. Aware of this, activists have strategically incorporated men into positions of leadership and theory production, in order to legitimize the movement and counter popular beliefs about the primacy of emotion in the animal rights movement. This tactic relies on the popular perception of men as rational and not given to emotion, and follows a trend in social movement activism that seeks to counter traditional associations with femininity and private spheres by emphasizing rationality, rights, and justice. In one case study, targets of anti-hunting activism used class and gender markers to evaluate activists' claims. Hunters' associations of irrationality with femininity and of inexperience in hunting and wilderness with white-collar positions constituted the reasons for their dismissal of activists' claims. In contrast, hunters framed hunting in logical, scientific, and altruistic terms, thus legitimating hunting, termed wildlife management, as a protective measure.