In early 1998, the Video Coding Experts Group (VCEG – ITU-T SG16 Q.6) issued a call for proposals on a project called H.26L, with the target to double the coding efficiency (which means halving the bit rate necessary for a given level of fidelity) in comparison to any other existing video coding standards for a broad variety of applications. VCEG was chaired by Gary Sullivan (Microsoft, formerly PictureTel, U.S.). The first draft design for that new standard was adopted in August 1999. In 2000, Thomas Wiegand (Heinrich Hertz Institute, Germany) became VCEG co-chair.