-selling canned beer in the United Kingdom by 1975. McEwan's Lager was introduced in 1976 as the demand for lager increased, but it struggled to gain credibility until the "Alive and kicking" campaign was launched in 1986. McEwan's Export was launched in the United States in 1989. Two bottled ales were launched, McEwan's Champion Ale (7.3%) in 1997 and McEwan's Parliament Ale (5%) in 1999. In 2000, McEwan's had 13% of the Scottish lager market and around 40% of the Scottish ale market. In 2003 "McEwan's 70/-" was overtaken by Belhaven Best as Scotland's best-selling ale, and McEwan's Lager was discontinued.