After the official announcement of the production company, the director and the cameraman, Vishnuvardhan and Nirav Shah began to select other members of the cast and the crew to be a part of the "Billa" team. Ajith could not assist in helping choose the other members. On 13 April 2007, the eve of Tamil New Year's Day, the launch of "Billa" took place at the AVM studios in Vadapalani, Chennai. Among the attendees were the stars of the old cast, Rajinikanth, Sripriya, Suresh Balaji as well as noted directors Mani Rathnam, Dharani, K. S. Ravikumar, and Saran. The confirmed cast until the date of the launch also were invited, among them Ajith along with his wife, Shalini, Nayanthara, Namitha and Prabhu Ganesan.