On January 14, 2016, Chip Kelly was hired as head coach. Kelly's tenure began with an emphatic 28–0 victory over the Los Angeles Rams on "Monday Night Football". However, the team went on to lose a franchise-record 13 straight games until they narrowly defeated the Rams 22–21 on December 24, 2016. On October 21, 2016, in an ESPN ranking of professional sports franchises, the 49ers were ranked the worst franchise in North America. The 49ers ended up firing Kelly and Baalke following the conclusion of the regular season, finishing with a 2–14 record.