Finney's first foray into tech was as a lifestyle blogger. In 2003, long before blogging became popular, Finney launched and ran her own fashion blog, The Budget Fashionista, which was named by MSN as one of the 100 Most Useful Sites on the web. She was the first blogger to be credentialed for NYC Fashion Week, and the first blogger to receive a major book deal.  From 2006 - 2008, Finney was a frequent contributor to NBC's The Today Show. She was the first blogger to appear on the popular morning show.