It has been claimed that her bosom was a major force behind the development of 1950s brassieres, including the "whirlpool bra", "cuties", the "shutter bra", the "action bra", latex pads, cleavage-revealing designs, and uplifted outlines. R. L. Rutsky and Bill Osgerby have claimed that it was Mansfield, along with Marilyn Monroe and Brigitte Bardot, who made the bikini popular. Drawing on the Freudian concept of fetishism, British science-fiction writer and socio-cultural commentator, J. G. Ballard commented that Mae West's, Mansfield's and Monroe's breasts "loomed across the horizon of popular consciousness". According to Dave Kehr, as the 1960s approached, the anatomy that had made her a star turned her into a joke. In this decade, the female body ideal shifted to appreciate the slim waif-like features popularized by supermodel Twiggy, actress Audrey Hepburn, and others, demarcating the demise of the busty blonde bombshells.