By January 2011, Hranica revealed in an interview with Tim Karan what the band's ideas and plans for their fourth full-length studio album would be. His comments were placed within comparison to their latest release (the "Zombie" EP and described that the record is "a more heavy-focused sound from us. We think it would be smart to push that beefy, heavy songwriting "Zombie" into the new full-length...but with a strong blend of what we usually do with melody." The album was confirmed to not be a concept album – like their previous work on the "Zombie" EP – but would have an overall theme, focused on anti-idolatry, which, according to Hranica, "has been weighing on me lately." On June 13, "Alternative Press" began streaming a track, titled "Born to Lose", debuting off the upcoming album, and during the same month, the band signed with Roadrunner Records. Vocalist, Hrancia offered his opinion of the new material, stating that it will contain "the heavy aspects of the "Zombie" EP, meshed with the melody of the full-lengths. ‘Born to Lose’ captures some of those elements and serves as a comprehensive preview to the album." He ended his comments with; "By all means I'd call it our most emotional, well-written album to date."