By the 1920s, the Parks Branch shifted their focus and began targeting Canadians. Formerly, critics argued that the government was subsidizing parks for wealthy foreigners. Harkin suggested that the automobile now made it logistically and financially possible for more middle-class Canadian tourists to access the national parks. Parks located near cities were now widely accessible, allowing workers to spend weekends camping or fishing. The Parks Branch began promoting parks as attractive tourism that heals and invigorates the hardworking business man. Responding to the increased use of automobiles, Harkin redefined the Branch's goals from servicing a foreign and local "recreationist" to the broader "Canadian".