Hulk started the 2010–11 season scoring 16 times in his first 16 official matches, including a hat-trick against K.R.C. Genk in the UEFA Europa League play-off stage, on 26 August 2010 (4–2 home win, 7–2 on aggregate). From September to January, he won the Portuguese Championship Player of the Month, making him the only player to have won the award six times. On 7 November 2010, he scored the last two goals as Porto trounced Benfica 5–0 at home, creating a ten-point difference between the two teams, with the northerners leading the league, and eventually winning it, with the player leading the goalscoring charts.