Reports suggest that the revival of the area, dubbed "the Auckland Project", will eventually cost a total of about £150m. According to "The Guardian", "The aim is to make the town – the heart of the abandoned Durham coalfields – a tourist destination that holds people for a day or two rather than just a couple of hours. The scheme will create hundreds of entry-level jobs in a county that suffers high unemployment and has some of the most deprived areas in northern Europe".