Water efficiency is reducing water wastage by measuring the amount of water required for a particular purpose and the amount of water used or delivered. Water efficiency differs from water conservation in that it focuses on reducing waste, not restricting use. Solutions for water efficiency focus not only on reducing the amount of potable water used, but also on reducing the use of non-potable water where appropriate (i.e. flushing toilet, watering landscape, etc.). It also emphasises the influence consumers can have in water efficiency by making small behavioural changes to reduce water wastage and by choosing more water efficient products.