Posters had become universal by 1914 and were addressed at both the military and the "home front" for various purposes, including recruitment, where the British "Lord Kitchener Wants You" (not actually the slogan) was repeated in the United States with Uncle Sam, and elsewhere with similar totemic figures. The Soviet Union began with very Modernist posters such as "Beat the Whites with the Red Wedge" by Lazar Markovich Lissitzky but soon turned to socialist realism, used for most World War II posters from the Soviet Union, which sometimes are similar to their Nazi equivalents. In World War II they were even more widely used. Illustrators and sketch artists such as Norman Rockwell also followed the trend away from military themed shots following the Second World War and with the rise of photographic covers in general.