In September 1989, Cates was chosen as producer of the 1990 telecast. Malden explained the decision to hire him saying, "Cates, a veteran film and TV director known for his tasteful work in both media will attempt to rectify the damage the last Oscar show did to the Academy's reputation." The following January, actor and comedian Billy Crystal was chosen as host of the ceremony. "We are extremely pleased to have Billy host the show," Cates said in a press release justifying his choice. "His unique talents and his ability to handle the unexpected will be important assets this year."