Capitalizing on his popularity in the Middle East following his receipt of the King Faisal Award, Deedat secured a grant to print a collated volume of four of his popular booklets. 10,000 copies of this book titled "The Choice: Islam and Christianity" were initially printed in April 1993; this book was very popular in the 1990s, available for free at many missionary outlets across North America. Subsequently, several printing houses offered to print more, and within two years another 250,000 copies had been printed in several print runs across the Middle East.