Brand was ejected from the "GQ" Awards show on 3 September 2013 after receiving the "Oracle" award. In his acceptance speech, he mentioned sponsor Hugo Boss' former business making uniforms for the Nazi regime. Brand said, "They did look fucking fantastic, let's face it" before he goose stepped across the stage in a comical imitation of the Nazi march. Brand was eventually ejected from the event after "GQ" editor Dylan Jones confronted Brand with his view that the speech was "very offensive"—Brand replied by saying that the Nazis' treatment of the Jewish people was "very offensive". Brand was later given the opportunity to reflect on the award night on the "Guardian" website: