By the end of the 1980s, hip hop became increasingly more popular in Sweden. The international success of rapper/singer Neneh Cherry's crossover album, "Raw Like Sushi", made the Swedish media take a closer look at the genre in the context of Sweden's native artists. The inaugural Swedish Championship in Rap was held in 1989 and the winner was ADL's group Sons Of Soul. The runner-up was Ms Melodie, who went on to have a career as Leila K. Briefly picking up the torch of Neneh Cherry, Leila K had an international crossover hit with the rap track "Got To Get". There was now a solid market for rap music and record companies were taking notice.