On May 28, 2011, a special cheering section for Hernández, dubbed "King's Court", debuted in Safeco Field on the foul territory side of the left field foul pole. The creation of the Mariners marketing director, it marked the first time in Major League Baseball that a stadium promotion was designed around a popular player. By popular demand, the cheering section was expanded from two to three sections – Sections 148, 149, and 150 – by the end of the year. Seats are sold at a discount and the ticket price includes a yellow "King Félix" T-shirt and a yellow placard imprinted with a large "K" to wave when cheering for strikeouts by Hernández. "King's Court" is typically occupied by about 1,500 fans on days that Hernández starts. Hernández reportedly liked the cheering squad, but was able to maintain his concentration and not give in to the temptation to throw a fastball on an 0–2 count in response to his cheering fans. Whenever there was a marquee matchup (duel of team aces), or a big/important game in which Hernández pitched, another King's Court was added in the upper deck directly above the King's Court. These sections were called the "High Court".