The episode was written by then-showrunner Mike Scully and directed by Steven Dean Moore. The story was a parody of the film industry and its practice with test screenings and overly violent films. It featured several references to various films as well as other popular culture. Gibson guest starred as himself, and Jack Burns voiced a film studio executive named Edward Christian. Since airing, the episode has received generally mixed reviews from critics, but Gibson was praised for his performance. It was released on the DVD collection "The Simpsons Film Festival" in 2002, and "The Simpsons – The Complete Eleventh Season" in 2008.