In 1932 he joined another journal ("Tarjuman al-Quran") and from 1932 to 1937 he began to develop his political ideas, and turn towards the cause of Islamic revivalism and Islam as an ideology, as opposed to what he called "traditional and hereditary religion". The government of Hyderabad helped support the journal buying 300 subscriptions which it donated to libraries around India. Maududi was alarmed by the decline of Muslim ruled Hyderabad, the increasing secularism and lack of Purdah among Muslim women in Delhi.