Many of the tracks from "Whipped Cream" and "Going Places" received a great deal of airplay, and many were used as incidental music, such as on the American television game show "The Dating Game", which featured "Whipped Cream", "Spanish Flea", and "Lollipops and Roses". Despite the popularity of his singles, Alpert's albums outsold and outperformed them on the charts. Alpert and the Tijuana Brass won six Grammy Awards. Fifteen of their albums won gold discs, and fourteen won platinum discs. From the week ending October 16, 1965 through the week ending April 29, 1967, the group had at least one album in the Top 10, marking 81 consecutive weeks. For many of these weeks, more than one album registered in the Top 10. In 1966, over 13 million Alpert recordings were sold, outselling the Beatles. That same year, the "Guinness Book of World Records" recognized that Alpert set a new record by placing five albums simultaneously in the Top 20 on the "Billboard" Pop Album chart, an accomplishment that has never been repeated. In the first week of April of that year, four of those albums were in the Top 10, simultaneously—matching a mark first set by The Kingston Trio in late 1959.