For those arguing that Reigns is getting go away heat, their reason is due his perceived forced push, as he would headline WrestleMania 31 after wrestling only two singles matches on pay-per-view despite having a "very limited" in-ring moveset, "forced promo delivery" and a "petulant and annoyed" attitude ill-befitting of a top fan favorite. Reigns' first coronation was set to happen in the main event of WrestleMania 31, but WWE ultimately decided to go with Rollins cashing-in his Money in the Bank contract and win the title to avoid further negative reactions towards Reigns. Reigns would eventually win three world titles and two consecutive WrestleMania main events (against Triple H at WrestleMania 32 and The Undertaker at WrestleMania 33) despite the continuing negative reactions by both critics and fans alike, which has led "PWI" readers to vote him as "Most Hated Wrestler of the Year" for 2016, a first for a heroic character since the award was devised in 1972. It should also be noted that "business went up" with Cena, who has been also one of the best merchandising seller in WWE history, whereas the period in which WWE tried to push Reigns as the new face of the company and gave him multiple coronations at WrestleMania saw a much quicker decline in "Raw" viewership by late 2015, when Reigns was made the number one contender for the world title in October and eventually winning the title three times between November 2015 and April 2016.