In 1970, former Lehigh University roommates and later University of Pennsylvania Wharton Business School classmates Richard Hayne and Scott Belair were in need of a project for an entrepreneurial class, and they decided to open a retail store called Free People. According to some sources, Hayne's ex-wife Judy Wicks co-founded the company with him. After opening up another store, Urban Outfitters, a close friend of Dick Hayne's came to him with a problem: where she was living, Philadelphia, did not have enough clothing store options for her sense of style. Hayne then came up with the idea of Anthropologie in hopes of giving creative, educated and affluent 30- to 45-year-old women a place to shop in a store that reflects their personal style.