The Greenbrier was at the center of one of the most memorable moments on the U.S. game show "Who Wants to Be a Millionaire". Comedian Norm Macdonald's $1,000,000 question was in reference to the Greenbrier's bunker. Macdonald was ready to (correctly) guess the Greenbrier but believed host Regis Philbin was trying to talk him out of the answer; in fact, Philbin did not know the answer and was trying to ensure that Macdonald did not guess incorrectly, which would have cost Macdonald's charity $468,000 that he had already won. Macdonald instead walked away with $500,000 for Paul Newman's Hole in the Wall Camps.