In early 1916 White, along with colleagues Gertrude Käsebier, Karl Struss and Edward Dickinson, founded the Pictorial Photographers of America (PPA), a national organization dedicated to promoting pictorial photography. Like the Photo-Secession, the PPA sponsored exhibitions and published a journal. But unlike the Photo-Secession, the PPA consciously refrained from exclusivity and advocated using pictorial photography as a medium for art education. During the 1920s the PPA began embracing other style of photography and was instrumental in bringing "a pluralism to pictorialism".