Wilkinson's persuasion and drive held together the group support through several problems during the parliamentary process. Had Wilkinson not succeeded in this and also drawn support from influential parliamentarians, the bridge might not have been built or might have been made of other materials. Consequently, the name 'Ironbridge' would not have been coined for the district in Madeley; the area would not have attained the status of a World Heritage Site. Abraham Darby III was chosen as the preferred builder after quoting to build the bridge for £3,150/-/-. When construction started, Wilkinson sold his shares to Abraham Darby III in 1777, leaving the latter to steer the project to its successful conclusion in 1779 and be opened in 1781.