Ideologically positioned on the right wing of British politics, UKIP is characterised by political scientists as a right-wing populist party. UKIP's primary emphasis has been on Euroscepticism, calling for the United Kingdom's exit from the European Union (EU). It promotes a British unionist and British nationalist agenda, encouraging a unitary British identity in opposition to growing Welsh and Scottish nationalisms. Political scientists have argued that in doing so, it conflates Britishness with Englishness and appeals to English nationalist sentiment. UKIP has also placed emphasis on lowering immigration, rejecting multiculturalism, and opposing what it calls the "Islamification" of Britain. Influenced by Thatcherism and classical liberalism, it describes itself as economically libertarian and promotes liberal economic policies. On social issues such as LGBT rights, education policy, and criminal justice it is traditionalist. Having an ideological heritage stemming from the right-wing of the Conservative Party, it distinguishes itself from the mainstream political establishment through heavy use of populist rhetoric, including describing its supporters as the "People's Army".