In his October 2011 Traction Software vendor review, Chess Media Group analyst Jacob Morgan said "Traction sees collaboration in the enterprise just like consumer grade web services and applications, meaning when you type something into a search engine, you should be able to all the information you need and use that as a starting point to take a next action. Basically think of a search engine that has the ability to index all of your content internally, regardless of what system it resides on, it can be on an ERP system a CRM system, or anything else. This search ability is what binds everything together."