Two weeks later Macmillan gave his response to the proposals. He stated that he had decided against adopting the suggested preservation strategy, and explained that "every possible way" of preserving the arch had been investigated by the BTC, but the lack of available land, the operational requirements of the station and the removal costs entailed made the project infeasible. He revealed that the only place the arch could be put where it would not look "incongruous" was the traffic roundabout on the Euston Road, a possibility which had been considered unsuitable by the LCC. He refused to allow any further delay or to allow the Victorian Society time to raise funds, for that would delay the reconstruction of the station and involve extra expenditure of £100,000.