The commercialization of water is offered as a response to the increased scarcity of water that has resulted due to the world population tripling while the demand for water has increased six-fold. Market environmentalism uses the markets as a solution to environmental problems such as environmental degradation and an inefficient use of resources. Supporters of market environmentalism believe that the managing of water as an economic good by private companies will be more efficient than governments providing water resources to their citizens"." Such proponents claim that the government costs of developing infrastructure for water resource allocation is not worth the marginal benefits of water provision, thus deeming the state as an ineffective provider of water. Moreover, it is argued that water commodification leads to more sustainable water management due to the economic incentives for consumers to use water more efficiently.