WBLU was purchased by Equity Broadcasting in August 2006, which began to centralcast the station from their Little Rock headquarters, ending any local staffing of the station at the end of 2006. On September 5, 2006, the station became a charter affiliate of MyNetworkTV without any consideration of becoming part of The CW, as Equity refused to affiliate any of their stations with that network. Equity also added programming from the Retro Television Network (which it owned at that time) to fill out the remainder of the broadcast day, discontinuing any other syndicated programming.