The PAVN placed a bounty of US$30,000 on Hathcock's life for killing so many of their men. Rewards put on U.S. snipers by the PAVN typically ranged from $8 to $2,000. Hathcock held the record for highest bounty and killed every known Vietnamese marksman who sought him to collect it. The Viet Cong and PAVN called Hathcock "Lông Trắng", translated as "White Feather", because of the white feather he kept in a band on his bush hat. After a platoon of Vietnamese snipers was sent to hunt down "White Feather", many Marines in the same area donned white feathers to deceive the enemy. These Marines were aware of the impact Hathcock's death would have and took it upon themselves to make themselves targets in order to confuse the counter-snipers.