Robertson-Cole initiated movie production in the United States in 1920. That year, it incorporated Robertson-Cole Studios, Inc. and bought 460 acres in Pacific Palisades, California to establish a studio. The property, which became known as the "R.C. Ranch", enabled Robertson-Cole to centralize movie production, which previously had been scattered. The movie company had relied on equipment rentals to produce motion pictures. Two years later, a corporate reorganization led to the company's new name, with FBO becoming the official name of the distributing operation and Robertson-Cole Pictures Corp. the name of the production operation. In 1923, the studio contracted with Western actor Fred Thomson, who would soon emerge as one of Hollywood's most popular stars. Thomson was just one of the numerous screen cowboys with whom FBO became identified.