The catalogue became an icon of Canadian culture, even appearing in many works of Canadian literature. In Roch Carrier's story "The Hockey Sweater", a young Quebec boy asks his mother for a Montreal Canadiens hockey jersey from the Eaton's catalogue, but receives a Toronto Maple Leafs jersey instead. As the family is francophone, the mother does not order using the catalogue forms (which are in English only) but instead writes a note and sends money to the department store. Because of the prevalent language and cultural barriers of the English and French-speaking Canadian populations, his family is unaware that the item could be exchanged, and they do not wish to offend Mr. Eaton by returning it.