On April 14, 2008, "Gawker.com" announced that Gawker Media had sold three sites: "Idolator", "Gridskipper", and "Wonkette". In a fall 2008 memo, Denton announced the layoff of "19 of our 133 editorial positions" at Valleywag, "Consumerist", Fleshbot, and other sites, and the hiring of 10 new employees for the most commercially successful sites—Gizmodo, "Kotaku", "Lifehacker", and "Gawker"—and others which were deemed to promise similar commercial success ("Jezebel", "io9", "Deadspin", and "Jalopnik"). Denton also announced the suspension of a bonus payment scheme based on pageviews, by which Gawker had paid $50,000 a month on the average to its staff, citing a need to generate advertising revenue as opposed to increasing traffic. He explained these decisions by referring to the 2008 credit crisis, but stated that the company was still profitable. In September 2008, Gawker reported 274 million pageviews.