The company collaborated with prominent figures in the fashion marketing world to produce the publication: Savas Abadsidis, Sam Shahid, and Bruce Weber. Weber had been recognized before for his erotic beefcake photography, and Shahid was notable for his Brooke Shields' "Nothing comes between me and my Calvins" Calvin Klein and his Banana Republic's "Free Souls" campaign. The two had previously worked together at Calvin Klein. For the "Quarterly", Abadsidis served as editor-in-chief, Shahid as creative director, and Weber as exclusive photographer. Weber splashed "A&F Quarterly" with nudity (though non-frontal) and erotic heterosexuality and homosexuality.