The Azure debuted in March 1995 at the Geneva Motor Show on the platform of the Continental R model, which had been originally launched in 1991. Production only crept to a start, with a mere nine examples finished in the first year – in 1996, after full production had started, no less than 251 cars were finished. Pininfarina assisted in the two-year process of turning the Continental R into a full four-seater convertible, and also built the shell and soft-top at their factory in Italy, largely from parts sourced in the UK. Final assembly was then carried out at Crewe. A roll-bar was never considered, which necessitated extensive reinforcing of the chassis. At in length and in weight, the Azure often surprised onlookers with its size and bulk, intended to both convey a sense of "presence" and allow for comfortable seating of four adult passengers.