On June 20, 2011, "City of Heroes" announced the "City of Heroes: Freedom" subscription model, which was implemented in September, 2011. The servers were free-to-play, with limitations on what Free players could access. Players who had their subscriptions lapse would become Premium players, and would have access to everything they used to have, but would be limited to what they would be able to access in the game's future updates unless they signed up for a VIP subscription. The VIP subscription added free access to the "Going Rogue" game content, and a monthly VIP Rewards system (as opposed to the quarterly releases of the Veteran Rewards). There was also an in-game market where all players could purchase points to purchase expansions to the game; VIP subscribers were given a monthly stipend of these points at no extra charge.