On January 20, 2016, Brady announced the launch of his peak performance website TB12Sports.com. The site features information on Brady's training regimen and includes a store to purchase TB12 equipment and merchandise. Later in the year, on August 23, 2016, the TB12 brand then expanded to offer a snack line. The snacks contain raw, vegan, and organic ingredients that are also free of gluten and dairy. The following month, Brady, alongside Boston Private and Robert Paul Properties, announced the formation of the TB12 Foundation. The purpose of the nonprofit foundation is to provide free post-injury rehabilitation care and training to underprivileged, young athletes. In March 2017, Brady moved beyond his snack line and partnered with meal-kit startup Purple Carrot to offer his own line of TB12 Performance Meals. The meals utilize whole foods and focus on providing nutrients for workout recovery. On September 19, 2017, Simon & Schuster published Brady's first book, "The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance". Within 48 hours, it had become a number one best-seller on Amazon.com. The book also reached No. 1 on "The New York Times"' weekly Best Sellers list, to be featured in the edition of October 8, 2017.