In addition to performing stunts and entertaining the crowd at Bulls games, Benny also makes public appearances around the Chicago area on behalf of the team. Benny made approximately 250 appearances per year. As a member of the Bulls' All-Star Reading Team, he appeared at schools to promote literacy and the importance of a good education. He could also be booked for private events. Benny had also worked as a mascot on individual dates for other professional sports franchises, such as the Billings Outlaws. He usually travels around in his van, 'Benny's Bull Ride™' and is almost always with his assistant, Todd Abbott.