Ardeshir was however not willing to accept that consumers should favour indigenous products just because they were indigenous. In an interview published in the "Indian National Herald" on 27 April 1927, Ardeshir was bitterly critical of the leaders of the Swadeshi movement who encouraged the acceptance of domestic products even if these were of substandard quality. In his opinion, there was absolutely no valid reason why Indian goods manufactured in India could not be as good as or better than those that were imported, and the encouragement to accept substandard goods was simultaneously the reinforcement of the idea that products made in India were automatically of lower quality than those manufactured abroad.