When the biggest movie star in the world, Rudolph Valentino, split from his wife, Natacha Rambova, she was swiftly enlisted by the studio to costar with Clive Brook in the sensitively titled "When Love Grows Cold" (1926). Under Kennedy's control, studio production shifted away from provocative fare in an attempt to brand the studio's films as suitable for the "average American" and the entire family: "We can't make pictures and label them 'For Children,' or 'For Women' or 'For Stout People' or 'For Thin Ones.' We must make pictures that have appeal to all." Though Kennedy ended the scandal-sheet specials, FBO still found occasion for celebrity casting: "One Minute to Play" (1926), directed by Sam Wood, marks the film debut of football great "Red" Grange.