Under the new commercial direction and with Mort's capital injection, the company diversified into books and miniature figures. After consulting their UK distributor, Chart Hobby Distributors, FASA licensed the manufacture of its "BattleTech" figurines to Miniature Figurines (also known as Minifigs). FASA would later acquire the U.S. figures manufacturer Ral Partha, which was the US manufacturer of Minifigs. While Mort ran the paper and metal based sides of the business, the company's founders focused on the development of computer-based games. They were particularly interested in virtual reality (particularly the BattleTech Centers / Virtual World) but also developed desktop computer games.