After Cappella's Gianfranco Bortolotti set up Media Records in Brescia, northern Italy to release his 'commercial European dance music' (a set-up which included fifteen studios featuring various production teams working almost non-stop on a huge number of records) he decided to take the label into other markets and set up a UK office in the UK. Run by Peter Pritchard and featuring many records by Stu Allan's British Eurodance act Clock, this record company would eventually turn into hard house label Nukleuz (known for its DJ Nation releases).