"Naruto Shippuden" has been ranked several times as one of the most watched series in Japan. The first DVD compilation released by Viz received a nomination from the American Anime Awards for best package design. In 2011, "Naruto" helped Viz Media generate in annual licensed merchandise sales. , Viz Media has sold more than "Naruto" anime home video units, while "Naruto" is also a top digital streaming performer on Hulu. It was also the top-earning anime franchise for TV Tokyo in 2019 due to strong overseas sales.