A final warning was given in May 1994; GMTV would face a fine of £2 million unless standards improved. The ITC acknowledged that considerable improvements had taken place up to the start of that year, but its news bulletins continued to be 'unsatisfactory, and initially too short to cover depth or authority', adding: 'its current affairs and children's material did not meet the aspirations... in terms of quality or production.' As part of the package to rectify the issues, American children's television series "Barney & Friends" was introduced, in addition to the "Reuters News Hour" and an upmarket Sunday morning programme. By 1994, GMTV had achieved high enough standards to avoid the fine and for the first time, had made a profit.