In late 2007, Lush introduced its first palm oil-free soap entitled "Greenwash", utilising a blend of sunflower oil, rapeseed oil, and coconut oil. Due to the soap's success, the company decided to switch both UK and overseas production from palm oil to this blend, significantly reducing the amount of palm oil the company purchases. However, many Lush products continue to contain palm oil, and palm-oil derivatives such as stearic acid, cetostearyl alcohol and sodium stearate. Since 2017, Lush has campaigned against palm oil associated orangutan habitat destruction in Sumatra, and since 2018 has purchased two plots of land bordering the Leuser Ecosystem on Sumatra to reforest.