The changes resulted in an earlier audience fall-off, but channel 4 once again passed WBNS-TV for the overall lead for a time in the late 1990s and early 2000s, and often won 11 o'clock news ratings over WBNS (due to NBC winning prime time and late night ratings over CBS during those years). For much of the first decade of the new millennium, WCMH also won the morning news race, but the numbers dropped precipitously after the broadcast was moved into "NBC 4 on the Square", a downtown studio facility located on Broad and High streets, in 2008.