From 2000 on, the hip hop scene in Japan has grown and diversified. Hip-hop style and Japanese rap has been enormously commercially successful in Japan. In a 2003 interview with the BBC, Tokyo record-store owner, Hideaki Tamura noted "Japanese hip-hop really exploded in the last two, three years. I never thought there would be a time when Japanese records could outsell American ones but it's happening." Additionally, a huge number of new scenes have developed. These include "rock rap to hard core gangsta, spoken word/poetry, to conscious, old school, techno rap, antigovernment, pro-marijuana, heavymetal-sampled rap, and so on.”