Tamura points to a shift in Japanese hip hop, when artists began to focus on issues pertinent to Japanese society, versus previous styles and subjects that were copied from US hip hop culture. For Japan, the style of hip hop was much more appealing than topics popular in American hip hop, such as violence. Ian Condry, on the other hand, focuses on an interplay between local and global hip hop within the genba of Japan. For Condry, Japanese hip hop was born out of simultaneous localization and globalization of hip hop culture, rather than a shift between the two binary factors.