Clifton was initially developed in the late 19th century under British colonial rule, and initially served as the location for homes belonging to the city's British elite as an escape from the city. In the early 20th century, Parsis began moving to the area, and were soon followed by Muslims and Hindus. The Jehangir Kothari Parade, bestowed to the city by Parsi businessman Seth Jehangir Hormusji Kothari, was built in Clifton in 1919–20. The Mohatta Palace was built in Clifton in 1927 by a wealthy Hindu businessman, and now serves as a museum. Clifton Bridge was built in the 1930s to connect the suburb to central Karachi. By the 1950s, camel owners began offering rides to local tourists on the beach. The area remained a residential area characterized by bungalows until the 1970s, when the area began to develop as one of Karachi's prime commercial and retail centres.