At the time of the establishment of the State of Israel, the hamsa became a symbol in everyday Israeli life, and to a degree, a symbol of Israel itself. It has come to be a symbol of secularity, and a trendy talisman; a "good luck" charm appearing on necklaces, keychains, postcards, telephone and lottery cards, and in advertisements. It is also a commonly used symbol by Jews outside of the Middle East, particularly in Jewish communities of the United States. It is also incorporated into high-end jewellery, decorative tilework and wall decorations.