Graeter's first began selling pints of ice cream to stores in the 1970s, most notably a shop in Washington Market Park in the TriBeCa neighborhood of New York City, though pints there sold for $8.85, compared to $2.50 at Graeter's own Cincinnati stores. In 1987, a deal with Kroger allowed Graeter's to sell its ice cream inside the supermarket chain. Eventually, its distribution grew to over 2,000 Kroger stores. Graeter's has been marketed in some of Kroger's other brands as well, notably including King Soopers in Colorado. With these deals it has sought to build a national brand awareness and can now be bought in retail stores in 48 states. In some cases this has been successful, such as in Denver where, after a few weeks after introducing 12 flavors, the company was selling 5 gallons of ice cream a week.