Bombay Talkies's "Mahal," theatrically released on 12 October 1949 transformed Madhubala into an overnight superstar. Though it was a role intended for Suraiya, eventually went to Madhubala after being screen-tested among many leading ladies of that time. She was selected by the film's director Kamal Amrohi, who was also making his directorial debut with this film. This film also established Lata Mangeshkar as a leading playback singer. Its songs, particularly "Aayega Aanewala", are perennial favourites. The film was India's first reincarnation thriller film. It was a major box office success and paved way for Indian gothic fiction.