As of February 2014, 83% of mobile app developers were targeting tablets, but 93% of developers were targeting smartphones. By 2014, around 23% of B2B companies were said to have deployed tablets for sales-related activities, according to a survey report by Corporate Visions. The iPad held majority use in North America, Western Europe, Japan, Australia, and most of the Americas. Android tablets were more popular in most of Asia (China and Russia an exception), Africa and Eastern Europe. In 2015 tablet sales did not increase. Apple remained the largest seller but its market share declined below 25%. Samsung vice president Gary Riding said early in 2016 that tablets were only doing well among those using them for work. Newer models were more expensive and designed for a keyboard and stylus, which reflected the changing uses. As of early 2016, Android reigned over the market with 65%. Apple took the number 2 spot with 26%, and Windows took a distant third with the remaining 9%. In 2018, out of 4.4 billion computing devices Android accounted for 2 billion, iOS for 1 billion, and the remainder were PCs, in various forms (desktop, notebook, or tablet), running various operating systems (Windows, macOS, ChromeOS, Linux, etc.).