The early years of the Atlanta Thrashers saw a sharp increase of hockey fans in Atlanta. Ticket sales for Thrashers games averaged at 10,000 per night, with many of them being season tickets. A section of the arena was dedicated to season ticket holders that called themselves the "Nasty Nest". The "Nasty Nest" chanted and shouted at the opposing team to disrupt them while they played. The Thrashers also had two Thrasher bird heads that faced opposite to the scoreboard. The Thrasher heads opened their beaks to reveal a flamethrower that ignited when the team scored a goal. It was at this time that the franchise adopted a motto "Believe in Blueland" which was often used in advertising.