Wall described the downfall of the Progressive Conservatives as "disheartening" and the fallout, including the prison sentences, as "powerful lessons." For most of the 1990s Wall's attention shifted away from politics to working in business in Swift Current. In 1991, Wall became the director of business development for the City of Swift Current, a role for which he eventually won an "Economic Developer of the Year" award. At the time Wall also ran a consulting business, through which he attempted to move the Canadian Country Music Hall of Fame from Kitchener, Ontario, to Swift Current; this effort failed and the museum ultimately moved to Calgary. Wall also launched a short-lived tourism business called the Last Stand Adventure Company that centered upon a "Western ranch experience." Wall sat on a number of boards including being a founding member of the Southwest Centre for Entrepreneurial Development.