After privatisation in 1982, British Telecom introduced the KX100, a more utilitarian design, which began to replace most of the existing boxes. The KX100 was one of a series of designs, including the wheelchair-accessible open-sided KX200, and the triangular-footprint KX300. In January 1985, Nick Kane, the Director of Marketing for BT Local Communications Services announced that the old red telephone boxes would be replaced because they "...no longer meet the needs of our customers. Few people like to use them. They are expensive and difficult to clean and maintain and cannot be used by handicapped people". This time, BT did not relent, despite another vociferous campaign.