Romney was also the first Mormon to stage a credible run for the presidency. By this time, he was well known as a Mormon and perhaps the most nationally visible one since Brigham Young. But his membership in the LDS Church was scarcely mentioned at all during the campaign. What indirect discussion there was helped bring to national attention the church's policy regarding blacks, but the contrast of Romney's pro-civil rights stance deflected any criticism of him and indirectly benefited the image of the church. Some historians and Mormons suspected then and later that had Romney's campaign lasted longer and been more successful, his religion might have become a more prominent issue. Romney's campaign did often focus on his core beliefs; a Romney billboard in New Hampshire read "The Way To Stop Crime Is To Stop Moral Decay". Dartmouth College students gave a bemused reaction to his morals message, displaying signs such as "God Is Alive and Thinks He's George Romney". A spate of books were published about Romney, more than for any other candidate, and included a friendly campaign biography, an attack from a former staffer, and a collection of Romney's speeches.