Not only the origins of Concha y Toro are connected to Chilean nobility and aristocracy. Currently the Viña Concha y Toro continues in the sphere of the Marquesado de Casa Concha, and is additionally controlled by the Guilisasti and Larraín families. Nowadays the directory of the company is composed by the present Marquess of Casa Concha, a Chilean diplomat and ambassador Mariano Fontecilla de Santiago-Concha, great-grandson of the founder. In 1999, the company's president Alfonso Larraín Santa María claimed the title of Marquess of Larraín in Spain. His mother, the current Marchioness, gave Larraín the power to claim the title.