During the by-election, Reform put up billboards around her riding, one featuring a pig at a trough with "SHEILA" marked on it; and another with her picture and, "Promise to cut the GST: It worked last time!" Copps won handily, though with a significantly reduced percentage of the vote from 1993, and Chrétien reinstated her to her previous cabinet posts. During her victory speech, she noted that the Liberals "kicked butt" in the by-election; a controversial editorial cartoon in the right-wing "Toronto Sun" tabloid the next day portrayed Hamilton East voters as "buttheads."