In an article in the February 20, 2006 issue of "New York Magazine", Jossip founder David Hauslaib estimated "Gawker.com"s annual advertising revenue to be at least $1 million, and possibly over $2 million a year. Combined with low operating costs—mostly web hosting fees and writer salaries—Denton was believed to be turning a healthy profit by 2006. In 2015, Gawker Media LLC released its audited revenue for the past five years. In 2010, its revenue was $20 million and operating income of $2.6 million. Gawker Media's revenues steadily increased through 2014 and its audited revenue for 2014 was $45 million with $6.5 million operating income. "Business Insider" valued the company at $250 million based upon its 2014 revenue. In early 2015, Denton stated that he planned to raise $15 million in debt from various banks so as not to dilute his equity stake in the company by accepting investments from venture capital firms.