In a July 2009 interview with "Rolling Stone", Cornell shot down rumors of a reunion, saying that conversations between the band members had been limited to discussion about the release of a box set or B-sides album of Soundgarden rarities, and that there had been no discussion of a reunion at all. The band's interest in new releases emerged from a 2008 meeting about their shared properties, both financial and legal, where they realized Soundgarden lacked online presence such as a website or a Facebook page. As Thayil summed up, "we kind of had neglected our merchandise over the last decade". Eventually the musicians decided to create an official site handled by Pearl Jam's Ten Club, relaunch their catalog, and according to Cameron, seek "a bunch of unreleased stuff we wanted to try to put out". On March 2009, Thayil, Shepherd and Cameron got onstage during a concert by Tad Doyle in Seattle and played some Soundgarden songs. Cornell stated that the moment "sort of sparked the idea: If Matt, Kim, and Ben can get in a room, rehearse a couple songs, and play, maybe we all could do that as Soundgarden."