In 1929 Girardengo "discovered" a prodigiously strong track rider from Veneto, Learco Guerra. He famously anointed him as his heir apparent, a new "anti-Binda". Guerra closely resembled Girardengo as a cyclist, and was hugely popular. He enjoyed the support of the Italian Fascist Party, and by extension the press and wider sporting public. Binda, on the other hand, famously declared that he'd no interest in producing "spettacolo". Rather he was simply in the business of winning bike races, and each time he defeated Guerra the Italian public's antipathy grew. Whilst Guerra was homespun, expansive and open, Binda was perceived as cold and detached, pompous even.