As well as performing at the main stage of Warped Tour 2009, The Devil Wears Prada as well played at the iMatter Festival in Elmira, New York. On June 13, they performed the song "Danger: Wildman" for the first time in concert. Vocalist Mike Hranica, managed a clothing company called Shipshape Roolz Clothing in which he sponsored and endorsed bands. A fraction of Shipshape's scale money was donated to charities such as Skate 4 Cancer. As of September 29, 2009 the clothing line was shut down and its online store changed its name to Traditiona, due to "legal issues." From November 23 to December 21, 2009 the band toured with All That Remains and from February 4 to March 21, 2010 they were included on a tour headlined by Killswitch Engage and opened by Dark Tranquillity.