Brand was selected by the Dalai Lama to host the Buddhist leader's 2012 youth event in Manchester. The Dalai Lama's representatives explained that Brand was selected because he had proved "the power of spirituality to effect change in his own life", while Brand stated to the BBC after the event: "I said yes because he's the living incarnation of Buddha and I thought, if you're around the Dalai Lama, that can only be good for your spiritual quest through life. He's an amazing diplomat, an incredible activist, a wonderful human being and an inspiration to us all."