The album coincided with rock 'n' roll's development into a variety of new styles, a process in which the Beatles' influence ensured them a pre-eminent role. Andrew Loog Oldham, the Rolling Stones' manager and producer at the time, has described "Rubber Soul" as "the album that changed the musical world we lived in then to the one we still live in today". while Christgau says that "psychedelia starts here." Writing in "The Sydney Morning Herald" in July 1966, Lillian Roxon reported on the new trend for psychedelia-themed clubs and events in the US and said that "Rubber Soul" was "the classic psychedelic album now played at all the psychedelic discotheques". She attributed pop's recent embrace of psychedelia and "many of the strange new sounds now in records" to the LP's influence.