Starting in the mid 90s, the University began a more gradual reining in of Slope Day, instead of repeating the failed strategy of regaining control all at once. SlopeFest, an alcohol-free event featuring carnival-style entertainment started to take place on West Campus in 1999. In 2001, the amount and type of alcohol students could bring onto the slope was limited. Starting in 2003, the Slope Day Steering Committee (initially organized as the President's Council on Alcohol and Other Drugs by president-emeritus Hunter S. Rawlings III) took charge of Slope Day, restricted access to Libe Slope, brought live entertainment, and provided catered food and drink service. This time, the University's assertion of control succeeded.