In the early 20th century, fashion magazines and, with rotogravure, newspapers, began to include photographs and became even more influential. Throughout the world these magazines were greatly sought-after and had a profound effect on public taste. Talented illustrators - among them Paul Iribe, Georges Lepape, Erté, and George Barbier - drew attractive fashion plates for these publications, which covered the most recent developments in fashion and beauty. Perhaps the most famous of these magazines was "La Gazette du Bon Ton" which was founded in 1912 by Lucien Vogel and regularly published until 1925.