Activision Blizzard confirmed the purchase on January 4, 2016. therefore Activision CEO Robert Kotick explained that the main target of the acquisition was MLG's streaming operation MLG.tv. Kotick explained to "The New York Times" that their eventual goal was to "build the ESPN of video games"—a television cable channel that would be devoted to e-sports coverage and analysis with "premium" in-house productions that could attract more major advertisers, either produced by Activision's staff or by outside producers. Despite the acquisition, MLG will continue to host events relating to games that are not published by Activision Blizzard's subsidiaries.