In 1984, Dino De Laurentiis and Universal Pictures released "Dune", a feature film adaptation of the novel by director and writer David Lynch. Although a commercial and critical failure upon release, Frank Herbert himself was reportedly pleased with the movie, as it stayed more faithful to the book than earlier movie adaptation attempts, although he had his reservations on its failures at the time, citing the lack of "imagination" in its marketing and estimated costs, and some of the filmmaker's production techniques.