Village Roadshow partially floated the company on the Australian Securities Exchange in 2001 under the ticker symbol AEO, increasing its share in the company to 61.8% in 2004. In January 2011, industry publication "Radioinfo" reported Village Roadshow were "in discussions" to sell its majority shareholding in Austereo. On 31 January, Southern Cross Media Group announced it had offered to purchase Village Roadshow's 52.5% shareholding for $741 million. The bid was approved by the Australian Competition & Consumer Commission on 18 March and formally accepted by Village Roadshow later that month.