At the start of her tenure Citizens Advice faced a budget cut of 9% however finances have recently improved with the charity increasing its income from £62m to £77m between 2013 and 2015. This is largely a result of Citizens Advice taking over roles that were previously performed by the quangos the Office of Fair Trading and Consumer Futures. During 2012 and 2013 Citizens Advice adopted an Equality Strategy known as 'Stand Up For Equality' which aims to embed an equality agenda in all work Citizens Advice does. In 2014 Citizens Advice took over the role that Victim Support played in supporting court witnesses. This contract is worth £24m. This service was renamed the Witness Service. Also in 2014 Citizens Advice took over the role of Consumer Futures (previously Consumer Focus) which represents consumers of regulated industries (energy and the postal service). In 2015 Citizens Advice began to deliver Pension Wise guidance. In 2015 Citizens Advice adopted a rebrand dropping the 'Bureau' from its name. The rebrand will cost £1 million which includes £215,000 for research and development, £450,000 in financial support to implement the changes and £300,000 to cover local costs such as posters and materials. The rebrand was criticised by Steve Johnson the Chief Executive Officer of Advice UK who described it as "facile". However, evidence from Citizens Advice focus groups found that while the charity was well known the brand was considered somewhat “tired” or “old fashioned”.