Price had led a discussion group, including Edward Bok and brothers Samuel and Joseph Fels, and many in this group became investors or residents in Rose Valley. Other early residents included Hawley McLanahan, who became Price's architectural partner; McLanahan's father-in-law Charles T. Schoen; Price's employees at his architectural firm; and his relatives, including his brother Walter, also an architect. Feminist Anna Howard Shaw lived nearby. Administration of the project was in the form of a town meeting, called the "Folk Mote".