"The whole concept was talking about success and innovation," Cardiff told the "Nanaimo News Bulletin". "I would meet so many people during shows and tours who would confide in what they really wanted to be doing. 'I would much rather be doing this' or 'I gave up music because my parents told me it wasn't a good idea' or what have you and then they would have all these explanations as to why it wouldn't work. I just connected those ideas of understanding the importance of trying something and not making decisions that are fear-based."