From 2006–2008, Platinum produced the Comic Book Challenge, an annual, televised competition among aspiring comic book creators. The Comic Book Challenge was originally presented by AT&T. Over one million applicants were judged on the quality of the art and writing of their submissions. After hearing all the pitches, judges narrowed the talent pool and turned over the final decision to the voting public. The Challenge was broadcast on KNSD (the San Diego NBC affiliate) in conjunction with the San Diego Comic-Con. Winners received prizes from software to graphics tablets and new PCs, while competing for the first-prize award of publishing their comic with Platinum Studios (as well as other possible media ventures).