The 1950s marked a shift in gear: global change began accelerating. Between 1950 and 2010, the population more than doubled. In that time, rapid expansion of international trade coupled with upsurges in capital flows and new technologies, particularly information and communication technologies, led to national economies becoming more fully integrated. There was a tenfold increase in economic activity and the world's human population became more tightly connected than ever before. The period saw sixfold increases in water use and river damming. About 70 percent of the world's freshwater resource is now used for agriculture. This rises to 90 percent in India and China. Half of the Earth's land surface had now been domesticated. By 2010, urban population, for the first time, exceeded rural population. And there has been a fivefold increase in fertilizer use. Indeed, manufactured reactive nitrogen from fertilizer production and industry now exceeds global terrestrial production of reactive nitrogen. Without artificial fertilizers there would not be enough food to sustain a population of seven billion people.