The arrival of the new 30-minute programme allowed ITN to give a more in-depth and detailed treatment of serious news for the first time on British television, as well as coverage of populist stories and issues that would attract the viewing audience. The programme built on these concepts by introducing reporter packages, not the norm then but now a staple of television news, and a team of two newscasters taking turns to read stories instead of a sole presenter: a two-man team would inject personality into television news, as well as allow breaking news to be handed to the newscaster not in vision. The original newscasting team included Alastair Burnet, Andrew Gardner, Reginald Bosanquet, George Ffitch and Leonard Parkin. "News at Ten" also employed several other distinctive features which proved popular with viewers: the use of Big Ben's chimes (or "bongs") to separate the news headlines being read in the opening sequence, and the "… And Finally" report – a quirky and often humorous end piece designed to send the viewing audience to bed "on a high note" after 30 minutes of hard news coverage.