"The New York Times" reported that, in 1953:eclaring that he was outraged at what he perceived as racial discrimination in his white congregation, Mr. Jones established his own church and pointedly opened it to all ethnic groups. To raise money, he imported monkeys and sold them door to door as pets.In 1960, Indianapolis Mayor Charles Boswell appointed Jones director of the local Human Rights Commission. Jones ignored Boswell's advice to keep a low profile, however, finding new outlets for his views on local radio and television programs. The mayor and other commissioners asked him to curtail his public actions, but he resisted. Jones was wildly cheered at a meeting of the NAACP and Urban League when he yelled for his audience to be more militant, and then climaxed with, "Let my people go!".