In 1919, at the age of nineteen, Norman traveled to New York City to study fashion illustration at Parsons School of Design. A year later he enrolled at the Pratt Institute in Brooklyn to study fashion design. Around the same time, Norman adopted his professional surname of Norell. During the 1940s Norell told reporters he came up with the surname by using the first three letters of his first name, "NOR", followed by the letter "L" for Levinson and another "L" for appearance. Norman never legally changed his surname to Norell.