A resurgence of interest in platform shoes as fashion began as early as 1967 (appearing in both advertisements and articles in 1970 issues of "Seventeen" magazine), and continued through to 1976 in Europe and Britain, when they quite suddenly went out of fashion. The fad lasted even further in the US, lasting until as late as the early 1980s. At the beginning of the fad, they were worn primarily by young women in their teens and twenties, and occasionally by younger girls, older women, and (particularly during the disco era) by young men. Platform shoes were considered the "party shoe." Disco-goers used their shoes to bring attention to themselves on the dance floor. 70s platform shoes were presented in dramatic and showy ways such as with glitter or tiny lights.