He initially was hesitant to accept the role in the gay television series "Looking", citing insecurities around being typecast in gay roles, but he found the experience incredibly rewarding: "Getting the opportunity to spend those three years expressing myself as a gay man and [...] talking about gay issues was truly life-altering for me and made me so much more comfortable in my own skin in a way that I didn't anticipate when I said yes to the show". On June 29, 2014, Groff was a Grand Marshal at the New York City Gay Pride parade.