By 2017, the company was distributing its pints of ice cream in about 6,000 grocery stores, heavily concentrated in Kroger stores, in addition to upscale restaurants and country clubs. The company also began partnering with other local food companies, most notably Braxton Brewing Co., a microbrewery in Covington, Kentucky, to make a Black Raspberry Chip milk stout, a craft beer based on its signature ice cream flavor. This partnership was successful enough that the next year, the two companies collaborated on a pumpkin ale that hearkened to Graeter's seasonal fall ice cream flavor.