Aristotle's "Rhetoric" proposes that a speaker can use three basic kinds of appeals to persuade his audience: "ethos" (an appeal to the speaker's character), "pathos" (an appeal to the audience's emotion), and "logos" (an appeal to logical reasoning). He also categorizes rhetoric into three genres: epideictic (ceremonial speeches dealing with praise or blame), forensic (judicial speeches over guilt or innocence), and deliberative (speeches calling on an audience to make a decision on an issue). Aristotle also outlines two kinds of rhetorical proofs: "enthymeme" (proof by syllogism) and "paradeigma" (proof by example).