On 17 June 2010, Abercrombie & Fitch officially announced on its Facebook page that it is relaunching "A&F Quarterly": "It's Back. Mom found it under the bed. Bought another one. Bro stole every copy. Bought more. ...Girlfriend... She just shook her head, and then 'borrowed it.' Bought back stock. The "Quarterly". It's BACK! Pre-order your copy today...it's got all the things A&F does best...Abs, hot bodies and a whole lot more..." Within the following days, the announcement made headlines through various reputable news sources and fashion blogs.