In 1971, the call letters were changed once again to KDTX, this time with a religious format. Six years later, the callsign was changed to KMGC (the KDTX call letters were later used on a local TV station in 1987, ironically with Christian programming) and the Christian contemporary format continued up until September 1977. It was then changed to an adult contemporary format as "Mellow 102.9" and a month later to "Magic 102.9". Prior to that, a mass distribution of door-hanger flyers announced the station is coming. The station enjoyed a loyal following until May 9, 1991, when, after Nationwide Communications bought the station, KMGC began stunting with a series of formats ranging from rock oldies (as "Cool 102.9" on May 9) to country (as "Kickin' Country" on May 10) to an all-Beatles format (also on May 10), and then party cocktail noise on May 11 and May 12, before changing to its current callsign and settling on its long-running Hot adult contemporary format as "Mix 102.9" on May 13 at 5:30 a.m. Program Director Pat McMahon, Asst Program Director Steve Knoll and Production Director Dave Kay planned the stunting. In October 1997, Nationwide sold the station and sister KEGL to Jacor. In 1999, Jacor merged with Clear Channel Communications.