In 2007, she released a dance lesson DVD called "Al Ktzot HaEtzba'ot" (On The Tip of the Toes), along with a new hit single, "Tzafuf" (Crowded). After the release of her DVD, Roni spent the next two years working on her third album, and did not do much in the public eye, except when she participated in the 2008 Festigal. However, she came back to public attention in January 2010, when she released the single "Lo Sham," the first song off her third album. To obtain publicity for this new single, she organized an ARG-type game with the help of a friend of hers, and the Israeli entertainment news website "Walla!" The game ended with the release of the single and the accompanying music video.