In September 1998, following intense lobbying from the ITV companies, the ITC finally reviewed plans for a new weekday primetime ITV schedule that saw the removal of "News at Ten" (and the 5:40pm "Early Evening News") in favour of new 6:30pm and 11:00pm news bulletins. The ITC undertook extensive audience research which found that the public preferred "News at Ten" to stay by a proportion of 5 to 3, but nonetheless granted ITV permission to axe "News at Ten" for a one-year trial period. The programme's demise in March 1999 coincided with an overhaul of news on ITV, which continued to be produced by ITN, but now branded on screen as ITV News. Trevor McDonald presented the new flagship "ITV Evening News" at 6:30pm, a one-minute news summary was broadcast at 10pm, and this was followed by the 20-minute "ITV Nightly News" at 11:00pm presented by Dermot Murnaghan. But these changes ultimately resulted in a 13.9% decline in overall viewing figures for ITV News.