Accordingly, they announced in January 1934 that if three orders could be obtained by 28 February, a specialist racer to be named the "Comet" would be built and sold for £5,000 each, that would be capable of achieving a guaranteed speed of . This price was estimated as being half of the cost of manufacture. Three orders were indeed received by the deadline; one from Jim Mollison, to be flown by him and his wife Amy (better known as Amy Johnson), one from Arthur Edwards, a hotel owner and manager, and the last from racing motorist Bernard Rubin.