A Fair Trade University is one that develops all aspects of fair trade practices in their coursework. In 2007, the Director of the Environmental Studies program at the University of Wisconsin-Oshkosh, David Barnhill, started a push to become the first Fair Trade University. This push received positive reactions from faculty and students. To begin the process, the university as a whole agreed that it would need support from four institutional groups—faculty, staff, support staff, and students—to maximize support and educational efforts. The University officially endorsed the Earth Charter and created a Campus Sustainability Plan to align with the efforts of becoming a Fair Trade University.