The market for military telescopic sights intended for military long-range shooting is highly competitive. Several high end optics manufacturers are constantly adapting and improving their telescopic sights to fulfill specific demands of military organizations. Two European companies that are active this field are Schmidt & Bender and Zeiss/Hensoldt. American companies that are also very active in this field are Nightforce, U.S. Optics Inc. and Leupold. These high-end sighting components generally cost €1500 / $2000 or more. Typical options for military telescopic sights are reticle illumination for use under adverse light circumstances and the presentation of scope settings or ballistic relevant environmental measurements data to the operator through the sights ocular.