In March 2005, Zondervan started distributing the series, making it available to retail markets. The entire look of the NOOMA series changed when Zondervan began distributing the films. Previously, the first 10 NOOMAs had been available as DVDs in clear and light blue plastic packaging. New packaging which accompanied the re-release of 001–010 and all subsequent episodes features a paper case and a 32-page discussion book. The books feature Scripture, stills from the film, questions related to the film's topic, and a single fun fact for each episode, usually about some production aspect of the film.