The Great Ngaruawahia Music Festival of early January 1973, was organised by music promoters Paul Raymond and Barry Coburn. They followed the Woodstock template closely, including plans for a live album and film, which is how the New York state festival turned a profit. They chose a rural site with good access to large population centres, arranged trains from Auckland and Wellington, and selected international headline rock acts including Black Sabbath and Sandy Denny. They drew heavily on the still vibrant counter-culture for New Zealand performers like Blerta, Mammal and Billy TK and Powerhouse. Only 18,000 fans paid the $8 to attend; 25,000 were needed to make a profit. Problems with inadequate space and toilets added further costs. Neither a film nor live album eventuated (although some live recordings were made). Even so, music historian John Dix considered the event a success: it was a key event in New Zealand rock history, which introduced the acts that would dominate the local music scene in the mid-1970s.