The Latin Kings ushered in a new wave of Swedish hip hop artists. They used "Rinkeby Swedish", sometimes described as a kind of a pidgin language, to describe life in the 'Million Programme' suburbs of Stockholm. Their 1994 debut album "Välkommen till Förorten" (Welcome to the suburb), produced by Gordon Cyrus and founder of first the Swedish Hip Hop label Breakin Bread, was a success in the charts and favorite with the critics. The coming generation of Swedish hip hop artists would be distinguished from the first by their inclusion of Swedish language rhymes, as opposed to the exclusive use of English rhymes by Sweden's first generation of rappers.