Media images of boys and young men may lead to the persistence of harmful concepts of masculinity. According to men's-rights activists, the media does not address men's-rights issues and men are often portrayed negatively in advertising. Peter Jackson called hegemonic masculinity "economically exploitative" and "socially oppressive": "The form of oppression varies from patriarchal controls over women's bodies and reproductive rights, through ideologies of domesticity, femininity and compulsory heterosexuality, to social definitions of the value of work, the nature of skill and the differential remuneration of 'productive' and 'reproductive' labor."