The "Quarterly"'s inclusion of nudity and sexuality has been a continual controversial topic. Positive criticism during its initial American run (1997–2003) called it an ingenious marketing tool, the envy of the publishing world, which "redefined the All-American look for teenagers." Negative criticism summarized the catalog as "soft porn" and racy. There were numerous lawsuits and boycotts focusing on moral and religious grounds which included the National Coalition for the Protection of Children and Families, the American Decency Association, and the Focus on the Family organization.