In a 2007 interview with "Billboard", Auf der Maur announced that she had finished recording her second studio album which would be released as part of a multidisciplinary project including a concept film, an album, and a graphic novel to be released in fall 2009. An official website containing teasers of the project, as well as a film trailer, was launched in August 2007 and featured a regular blog updated by Auf der Maur documenting the various stages of the project. Following disputes with Capitol and getting "caught up in some red tape" that delayed the release of the project, Auf der Maur left the label to secure creative control and release her music on " own terms".