"X. bracteatum" is easy to grow both from seeds and from cuttings, although named cultivars only grow true from cuttings. Plants benefit from pruning of old growth in winter to allow for new growth in spring. Dead-heading, or pruning off old flower heads, promotes the production of more flowers. Fresh seeds germinate in 3 to 20 days and require no special treatment. Plants grow best in acid, well-aerated soils of pH 5.5 to 6.3, with low levels of phosphorus. They are sensitive to iron deficiency, which presents as yellowing (chlorosis) of the youngest leaves while the leaf veins remain green.