Alexander is well known for his work with Men and Motors, a digital channel in the UK operated by ITV plc, having appeared in over 150 shows on their channel in the last 5 years. His first appearance was on his own creation, a reality clubbing show called "UK Uncovered" in which he and other presenters interviewed everyday people in the environment or nightclubs. This simple formula was relatively successful, which resulted in a further three more series of the same show, culminating recently with a version incorporating "Nuts" magazines' search for a new model, listed as "UK Uncovered vs The Nuts Babe Search". This latest incarnation mirrors a technique first used in "BRAZEN", specifically where the show's voiceover is done by a computer-generated personality but according to feedback found in various sources, this unique approach is not always popular with viewers.