The network was launched in 1996 as Prime Deportiva, under the ownership of Liberty Media. Prior to its launch, on October 31, 1995, News Corporation acquired a 50% ownership interest in Liberty's Prime Network group and its international networks (including sister channels Premier Sports and Prime Sports Asia) as part of an expansion of its Fox Sports properties in the Americas. In 1996, the channel was rebranded as Fox Sports Américas, later shortened to Fox Sports in 1999. In 2002, Hicks, Muse, Tate and Furst, a Dallas private equity firm, Liberty Media Corp and News Corp created a holding company (Fox Pan American Sports) to jointly operate FOX Sports Latin America. News Corp owned approximately 38% interest. Liberty later exited leaving HMTF and News Corp as co-owners of the cable network. News Corp purchased the ownership rights from HMTF of FOX Sports en Espanol and rebranded as FOX Deportes in 2010. News Corp purchased the remaining ownership rights for the holding company from HMTF and fully owned the FOX Sports Latin America cable network in 2011.