Striker Fred Cheesmur set a new club record in the 1929–30 season when he scored six goals in a match against Merthyr Town. This remains the highest number of goals scored by a Gillingham player in a professional match, but was a rare high point in a season which saw Gillingham forced to apply for re-election to the league. The following year the club abandoned its traditional black and white striped shirts in favour of blue shirts and white shorts, colours which have remained associated with Gillingham ever since, although the black and white stripes are still visible in the current version of the club's badge. In 1932–33 former Crystal Palace manager Fred Maven led the club to its highest league finish to date, finishing the season in 7th place, but it was a feat which could not be repeated and the team returned to struggling at the foot of the table the following season.