Later in April 2015, three new posters for the film were released during a three-day period leading up to the premiere of the final trailer. Trevorrow was disappointed with Universal because he felt the trailers showed "far more of this movie than I would have ever wanted". Trevorrow stated that because of the film's cost, the trailers included scenes Universal felt were necessary to ensure its financial success after the studio's disappointment with "Jurassic Park IIIs box-office performance. Universal spent $34.9 million on television advertisements for the film. Companies including Kellogg's, Dairy Queen and Barbasol served as promotional partners for the film, and Lego and Hasbro released toys based on it. Two video games, "Lego Jurassic World" and ', were released in 2015. Tippett Studio worked with Universal and Efexio to create an application titled "Jurassic World Mobile MovieMaker", which adds images of dinosaurs to a background photograph.