On 20 July 2007, a new system for sellers was introduced on the site called "Market Price History". It made information available to users who paid for a subscriptionthough 60 days of information was freeaccess to the past price items were sold for up to 12 months ago by previous sellers who had sold exactly the same release. At the same time, the US$12 per year charge for advanced subscriptions was abolished, as it was felt that the extra features should be made available to all subscribers now that a different revenue stream had been found from sellers and purchasers. Later that year, all paid access features were discarded and full use of the site became free of charge, allowing all users to view the full 12-month Market Price History of each item.