"The 99" was listed by "Forbes" as one of the ‘Top 20 Trends Sweeping the Globe’ in January 2008. In April 2010, in response to his speech in Cairo titled "A New Beginning", former US President Barack Obama mentioned Dr. Naif Al-Mutawa at the Presidential Summit on Entrepreneurship in Washington, referring to "The 99" as “perhaps the most innovative response,” and that “his comic books have captured the imagination of so many young people with superheroes who embody the teachings and tolerance of Islam”.