The original "Volksempfänger" VE301 model was presented on August 18, 1933, at the 10. "Große Deutsche Funkausstellung" in Berlin. The VE301 was available at a readily affordable price of 76 German Reichsmarks (equivalent to two weeks' average salary), and a cheaper 35 Reichsmark model (which was even sold on an installment plan), the DKE38 (sometimes called "Goebbels-Schnauze" – "Goebbels' snout" – by the general public) fitted with a multisection tube, was also later produced, along with a series of other models under the Volksempfänger, Gemeinschaftsempfänger, KdF (Kraft durch Freude), DKE (Deutscher Kleinempfänger) and other brands.