Heart Wiltshire launched on 12 October 1982 under its original name, Wiltshire Radio "(shortened often to WR)". Broadcasting from 'The Limekiln' in Wooton Bassett, they capitalised on the fact that BBC Radio 1 had bad reception in North Wiltshire and it was to be nine years before BBC Local Radio launched in the county. The station began a full service commercial radio station on 96.4 and 97.4 MHz FM and 936 and 1161 kHz AM (320 and 258 metres medium wave).