The competition slogan, Creating History Together (, literally, "Together we are creating the future", , "Tvorymo istoriyu razom"), was announced along with the logo. The official logo for the tournament was unveiled at a special event at Mykhailivska Square, Kyiv, on 14 December 2009 and was designed by Portuguese group Brandia Central. It took its visual identity from Wycinanki or Vytynanky, a traditional form of paper cutting practised in rural areas of Poland and Ukraine. The art form symbolises the nature of the rural areas of both countries. As part of the event, landmark buildings in the eight host cities were illuminated with the tournament logo.