Throughout most of its time, it ran under the name "104-1 The Point" and played many 1980s titles along with adult contemporary hits of the day. It had to compete with AC powerhouse KMXZ-FM, and was getting good ratings until late 2004. Some of the DJs were Darla Thomas, Angie Handa, Kathy Rivers, Greg Curtis, Sheila K, and Drew Michaels. Darla Thomas was the Operations Manager for all the Tucson radio stations owned by the Journal Broadcast Group until November 2010. Greg Curtis later moved to KMXZ.