Editor Mark Gruenwald believed the quest for No-Prizes negatively impacted the quality of letters sent to comic book letter columns, as readers were becoming more focused on nitpicking and pointing out errors than in responding to the comics' stories themselves (he even cited one letter which focused on Captain America's glove being yellow in one panel, instead of the correct color red). Gruenwald then temporarily adopted a new policy, which was to award No-Prizes to readers who not only pointed out an error but also devised a clever explanation as to why it was not really an error (Gruenwald was also known for awarding the "fred-prize" to readers of "Captain America"). But in 1986, still believing that the quest for No-Prizes was degrading the quality of reader communication, Gruenwald informed the public that his office would no longer award No-Prizes at all.