After a longstanding speculation about TSN's interest in launching its own TSN-branded radio network (similarly to its U.S. counterpart), TSN entered radio broadcasting with the launch of the first TSN Radio station, a relaunch of AM station CHUM in Toronto on April 13, 2011. Bell Media's Bell Media Radio division already operated several sports radio stations elsewhere in Canada (most of which were branded as The Team, a name introduced by previous owner CHUM Limited in its own failed attempt at establishing a national sports radio network), it was reported that Bell could theoretically relaunch these other stations under the TSN Radio brand in the future.