1986 marked the newspaper's tenth birthday. A special issue was released in celebration, "Ten years 1976/1985" consisting of 10 files in coated paper, one per each year, with the re-issuing of many original articles. The launch was backed by a successful advertising campaign featuring a young university student seen purchasing "la Repubblica". Ten years later, the same student is pictured as an adult. He's holding the same newspaper, but in the meantime he's worked his way up to an important managerial position in a large company. The same year saw the launch of weekly financial supplement, "Affari & finanza", edited by Giuseppe Turani. "la Repubblica" continued the game of catch up with "Corriere della Sera" and on (December 1986,) they actually managed to overtake their rivals.