During June 2011, David Amsalem was appointed as a coach, but a few days before the league start in August he suddenly resigned a day after the team won 1–0 in a Toto Cup game. Amsalem explained that the team was not prepared for the season, and without new players he could not be responsible to the future. Yuval Naim replaced him. An unsuccessful start caused an end to his job when the club was close to the league's bottom. Eli Cohen, the winner of 1997 championship, became club manager. He won the title "Coach of the season" because of a sequence of 8 Beitar Jerusalem's league wins during his period. Beitar finished the season in 9th place.