As a young man he moves to London and takes a job in a Soho restaurant catering to media types. London is going through a foodie renaissance and offal is all the rage. Adrian is persuaded to feature as a celebrity chef in a television cookery programme called "Offally Good!"; although he is told the programme is a comedy, he typically fails to realise he is being set up as the stooge, the comic . He is contracted to write a book to accompany the show, but suffering from writer's block his mother eventually writes it for him, without his knowledge, with a dedication reading " To my beloved mother, Pauline Mole, who has nurtured me and inspired me throughout my life. Without this magnificent woman's wisdom and erudition I could not have written this book."