One such opportunity occurred in St. Louis, Missouri. Recalled Fred Turner, "We got a call from radio station KSHE that was putting on a benefit. They wanted a band to headline that nobody heard of because the headline acts they had booked got bigger offers and weren't coming. We had the "BTO I" album out then, so they at least had something to play and make it look like we were big. They started playing our record every hour, every cut off the album, across six states – 150,000 watts. The record company called and said, 'What the hell's happening? We shipped ten thousand records to St. Louis in one week!' We got there and it was an outdoor drive-in theatre, fifteen to twenty thousand people. The region had been saturated with our album. They didn't know we were Canadian, they just knew the songs. It was incredible."