He is best known for leading the 2006, 2007, and 2009 expeditions on Everest which were filmed by the Discovery Channel for three seasons of a series titled "." The series touts Brice's experience, weather savvy, and professionalism compared to other groups on the mountain. Following the first season, Brice became part of a controversy over the death of climber David Sharp, who was found in a weakened state high on the mountain by Brice's climbers; footage of Sharp was filmed, but he was deemed impossible to save and left to die. In the series, Brice estimates that 80% of his "mates" have died during his climbing career.