In 2012, Hall was a contestant on the fifth edition of "The Celebrity Apprentice", which began airing February 19, 2012. Hall represented his charity, the Magic Johnson Foundation, which is dedicated to advancing economic and social equality by engaging minorities in every aspect of their communities; increasing academic and innovative achievement; and raising HIV/AIDS awareness, treatment and prevention. While Hall clashed with Aubrey O'Day, he befriended a majority of the cast. On May 20, 2012, in the live season finale, Hall was chosen as the "Celebrity Apprentice" winner, being "hired" by billionaire real estate investor Donald Trump over the other celebrity finalist, singer Clay Aiken. For winning "The Celebrity Apprentice", Hall won the $250,000 grand prize for his charity, in addition to any money he won for his charity for tasks he and his team won when he was a team leader on the show.