He warned against the emotionalism of "demonstrations or agitations, ... flag waving, slogans ... impassioned speeches ... or the like", He believed that "societies are built, structured, and controlled from the top down by conscious manipulation of those in power," not by grassroots movements. The revolution would be carried out by training a cadre of pious and dedicated men who would lead and then protect the Islamic revolutionary process. To facilitate this far-reaching program of cultural change, his party "invested heavily" in producing and disseminating publications.