In 1965, Robert Beckman was appointed dean of the College of Engineering. The College of Engineering grew during the 1960s and 70s as the United States placed more emphasis on technology and development during the Cold War. Throughout the 1970s, the college devoted more attention to recruiting women and minority students to engineering, creating programs for local high school students and hiring staff members to mentor women and minority students. In 1970, the college instituted a Cooperative Engineering Education Program to help students incorporate employment and career development into their field of academic study. In 1975, the Instructional Television System (ITV) was created to provide graduate-level education to working engineers in the area through television.