The award was created by the Downtown Athletic Club in 1935 to recognize "the most valuable college football player east of the Mississippi", and was first awarded to University of Chicago halfback Jay Berwanger. After the death in October 1936 of the Club's athletic director, John Heisman, the award was named in his honor and broadened to include players west of the Mississippi. Heisman had been active in college athletics as a football player; a head football, basketball, and baseball coach; and an athletic director.