In the UK, "Rubber Soul" was the third highest-selling album of 1965, behind "The Sound of Music" and "Beatles for Sale", and the third highest-selling album of 1966, behind "The Sound of Music" and "Revolver". The extent of its commercial success there surprised the music industry, which had sought to re-establish the LP market as the domain of adult record-buyers. From early 1966, record companies in the UK ceased their policy of promoting adult-oriented entertainers over rock acts, and embraced budget albums for their lower-selling artists to cater to the increased demand for LPs. According to figures published in 2009 by former Capitol executive David Kronemyer, further to estimates he gave in "MuseWire" magazine, "Rubber Soul" sold 1,800,376 copies in America by the end of 1965 and 2,766,862 by the close of the decade. As of 1997, it had shipped over 6 million copies there. In 2013, after the British Phonographic Industry altered its sales award protocol, the album was certified Platinum based on UK sales since 1994.