In the light of Yanagi's emphasis that beauty derived from ‘ nature ’ and ‘ cooperation ’，it is not surprising to find him criticising modern industrialised society. In this respect, he echoed similar theories put forward in other industrialising countries – notably those of William Morris and followers of the Arts and Crafts movement in the United Kingdom. Both men argued there was a close connection between the incentive for profit and the quality of work produced under a capitalist system of wage labour relations. But, whereas Morris's immediate enemy was the division of labour afforded by mechanisation and industrialisation, Yanagi was most opposed to individualism. Change the nature of society, said Morris; change the nature of individualism, said Yanagi, if people wished to have beauty in their lives.