On 19 December 2011, a bid by a consortium of Cornell University and Technion won a competition to establish a new high-tier applied science and engineering institution in New York City. The competition was established by New York City Mayor Michael Bloomberg in order to increase entrepreneurship and job growth in the city's technology sector. The winning bid consisted of a state-of-the-art tech campus being built on Roosevelt Island, which will have its first phase completed by 2017, with a temporary off-site campus opening in 2013 at the Google New York City headquarters building at 111 Eighth Avenue. The new 'School of Genius' in New York City has been named the Jacobs Technion-Cornell Institute. Its Founding Director was Craig Gotsman, Technion's Hewlett-Packard Professor of Computer Engineering.