The early 1970s brought demise of Town as a power in the game and the fans dropped off making it very difficult for the management to come up with the cash to bring in top class players who were being enticed out of the county to other clubs. Paul Charlton took over as player-coach in 1975 and guided them to promotion. Local players returned to the club and a team consisting mainly of home grown players started to bring back glory to the Town by appearing in a Lancashire County Cup Final in October 1976. They appeared in a further three finals in consecutive season winning the trophy by defeating Wigan in the 1977 final.