SoHo's location, the appeal of lofts as living spaces, its architecture, and its reputation as a haven for artists all contributed to this change. The pattern of gentrification is typically known as the "SoHo Effect" and has been observed elsewhere in the United States. A backwater of poor artists and small factories in the 1970s, SoHo became a popular tourist destination for people seeking fashionable clothing and exquisite architecture, and home to some of the most expensive real estate in the country.