The head of the Shroud Commission, Baron Manno, petitioned the king for a public display and also asked for the right to photograph the shroud – with the help of Secondo Pia – to promote the exhibition. The king approved the public display of the shroud for the exhibition and later also allowed for it to be photographed. At that time the House of Savoy was based in Turin, and the shroud was already in Turin since it belonged to the king. No one knew yet that the clearer reverse image existed on the shroud, for the faint face image on the shroud cannot be clearly observed or recognized with the naked eye.