On 3 September 1967, Lyngstad won the Swedish national talent competition, "New Faces", arranged by record company EMI Svenska, and held at Skansen, Stockholm. The song she chose to sing was "En Ledig Dag" ("A Day Off", original title: "Week-End in Portofino"). The first prize in this contest was a recording contract with EMI's Swedish subsidiary. Unbeknownst to Lyngstad, the winner of the contest was also expected to appear the same evening in the country's most popular TV show at that time, "Hylands Hörna". This happened on the same day Sweden switched from driving on the left-hand side of the road to the right-hand side. Driving on that day was discouraged, so most of the nation was watching TV that night. Lyngstad performed her winning song live. The performance can be seen on "Frida - The DVD".