Tillsonburg Broadcasting Company gave a rebuttal, which was that Oxford County, Woodstock and Ingersoll are a part of the London radio market, and it is allowed to have an FM broadcast translator, especially with CRTC approval, given its longtime technical restrictions of being a daytimer AM station. The company did admit that converting CKOT to the FM band would result in a change of its radio contour (listening area), but would not adversely impact CIHR-FM, as its signal would just barely reach Woodstock. In this manner, TBCL sees no problems with this situation, especially since CIHR-FM will be able to establish itself, people in Woodstock can still listen in (though the listening audience in Woodstock is relatively small), and (probably most importantly) CKOT-AM can finally move to the FM dial and fix its previously mentioned technical limitations.