This thin ideal represents less than 5% of the American population leaving 95% of females with a beauty norm that is impossible to meet. Not only is it impossible to meet, but the model in the advertisement has often been photo manipulated. The flawlessness of advertising woman is, in fact, an illusion created by makeup artists, photographers, and photo re-touchers. Each image is painstakingly worked over: teeth and eyeballs are bleached white; blemishes, wrinkles, and stray hairs are airbrushed away. Media images convey normative information as to what an attractive body looks like that prompts women to evaluate their own body against this normative standard.