For a time, Maxwell was considered one of the three top automobile firms in America, along with General Motors and Ford. (though the phrase "the Big Three" was not used at the time). Maxwell was the only profitable company of the combine named United States Motor Company, which was formed in 1910. Due to a conflict between two of its backers, the United States Motor Company collapsed in 1913 after the failure of its last supporting car manufacturer, the Brush Motor Company. Maxwell was the only survivor.