When Cardiff released his album "Goodnight (Go Home)" in 2007, media took notice of the fact that he wasn't selling plastic-wrapped, jewel-cased editions of the album during his tour. Instead, he asked fans to bring along USB keys to buy a digital download of the album, although he did sell "old-fashioned CDs" and jewel cases for an additional fee. "The green focus for us is just in reducing the amount of plastic we were using in CDs," says Cardiff, who offered album inserts and art to fans who purchased digital music for their USB so they would still have a physical connection to the album. The "Ottawa Citizen" stated that the song "When People Go" had, "unwittingly, become Craig Cardiff's Closing Time."