A few months later, on May 28, 1993, at 3 p.m., the station abruptly dropped the talk format in favor of "Young Country", with the first song being "Small Town Saturday Night" by Hal Ketchum, and adopted the current WYCD call letters. Part of the branding for this format included the logo for Young Country with red and blue lettering and blue background and a star in the middle of the word "Young". Dr. Don Carpenter was one of the few airstaff (afternoons) that remained from the "Wow FM" format. Other personalities included in the original lineup were Jim "JD" Daniels and Katie Marroso (mornings), Mark Elliot (middays), Jyl Forsyth (nights) Dave Fuller (overnights) and Eddie Haskell (weekends). WYCD positioned itself as a younger-leaning alternative to crosstown W4 Country, which had been enjoying massive ratings as the only country station in town, and the 99.5 and 106.7 frequencies, former rock and roll rivals during 99.5's days as WABX, now found themselves warring in the country format. The format kept its talk element and combined it with younger sounding country music and created "Morning Shows" all day that highlighted listener calls, tons of requests and fun jock talk. It was all a part of owner Alliance's "Young Country" concept that it had on the air in Dallas, Seattle, and San Francisco. While not a powerhouse in those days, WYCD was successful in its quest to cut into W4's massive audience share, and WWWW eventually switched to a classic rock format in September 1999.