In 1982, Versace expanded the business into jewelry and housewares, designing luxury furnishings, china, and textiles for the home. He was unusual in retaining complete creative control over all aspects of his company. In 1989, the firm expanded into "haute couture" with the launch of Atelier Versace. Versace became known for employing celebrities in his marketing campaigns and seating them in the front rows of his fashion shows, the first to do so. He is also credited with inventing the supermodel vogue of the 1990s, by discovering and featuring major supermodels like Naomi Campbell, Christy Turlington, and Linda Evangelista, all of whom he featured both on the runway and in his ad campaigns.