Despite NBC's poor performance, Reilly oversaw the development of some of the network's more prominent shows that helped to define the network in that decade. His vocal support of "The Office" helped it survive its low-rated first season. He also helped get "My Name Is Earl" on the air despite objections from other NBC Universal executives. Reilly has been credited with developing other shows such as "Heroes", "30 Rock", "Friday Night Lights", "Deal or No Deal", "America's Got Talent", and others.