While talent agencies can grow by making acquisitions, CAA has generally grown organically by bringing in new clients. The company divided its agents into two camps: traditional agents who manage the career tracks of 1,000 stars, and specialists in investment banking, consulting, advertising and digital media. The agency can use its more glamorous clients in film and TV to craft deals with steadier income streams; for example, using clients such as Julia Roberts, they can assemble marketing programs for less glamorous clients, such as Nationwide Insurance.