Companies object to being blamed for shark bite incidents, pointing out that lightning tends to strike humans more often than sharks bite humans. Their position is that further research needs to be done before banning practices such as chumming, which may alter natural behaviour. One compromise is to only use chum in areas where whites actively patrol anyway, well away from human leisure areas. Also, responsible dive operators do not feed sharks. Only sharks that are willing to scavenge follow the chum trail and if they find no food at the end then the shark soon swims off and does not associate chum with a meal. It has been suggested that government licensing strategies may help enforce these responsible tourism.