In 1895, Bok began publishing in "Ladies Home Journal" plans for building houses which were affordable for the American middle class – from $1,500 to $5,000 – and made full specifications with regional prices available by mail for $5. Later, Bok and the "Journal" became a major force in promoting the "bungalow", a style of residence which derived from India. Plans for these houses cost as little as a dollar, and the -story dwelling, some as small as 800 square feet, soon became a dominant form of new domestic architecture in the country.