Both "Highlanders" and "Yankees" were also initially inventions of the press. The first president of the new New York American League entry was Joseph Gordon, who served from 1903 to 1906. There was a noted British military unit called The Gordon Highlanders. The new team built its new ballpark on a high point of Manhattan called "The Hilltop" (hence the informal nickname "Hilltop Park" for the American League Park), which contrasted especially with the altitude of the Giants, whose Polo Grounds was in the bottomland in the shadow of Coogan's Bluff. Creative members of the press, who liked to make artificial connections between disparate elements of popular culture, dubbed the team "Gordon's Highlanders" (e.g. New York "World", April 15, 1903), soon shortened to just "Highlanders", and the name stuck with them for the better part of a decade.