In 1932, shortly after Segall's multiple visits to Paris and Germany he founded an organization along with other artists known as Sociedade Pro-Arte Moderna (SPAM). The organization was short lived (November 1932 - December 1934). Similar to the Semana de Arte Moderna, the organization included members of São Paulo's earliest modernist forerunners. SPAM's central idea was to serve as a link between artists, intellectuals, collectors, patrons, and the public as a whole. SPAM was also created to serve as a public environment for vanguard art in Brazil.