On November 6, 2003, the new management unveiled the New Hampshire Primaries name and logo, which featured an elephant and a donkey holding baseball bats, and was to be used starting in the 2004 season. The management stated that they felt it reflected a unique aspect of the state, since the New Hampshire primary, held every four years, signifies the start of the Presidential election process. Immediately, the name and logo were widely criticized. An online petition was created by two local baseball fans asking the team ownership to reconsider their decision and was covered by local newspapers, radio, and television stations. This coverage was led by a front-page article in the "New Hampshire Union Leader", New Hampshire's largest newspaper, on Sunday November 9, 2003. By the afternoon of November 10, over 1200 unique visitors had signed the petition. Later in the day, the team announced that they would not use the Primaries name after all and that they would seek public opinion on a new name.