The first recognition came when a Bellevue wine made from Pinotage became the champion wine (General Smuts Trophy Winner) at the Cape Wine Show of 1959, a feat repeated by Sauer & Rossouw in 1961 with their Pinotage from Kanonkop Wine Estate. The Bellevue wine would become the first to mention Pinotage on its label in 1961, when Stellenbosch Farmer's Winery (SFW) marketed it under their Lanzerac brand. This early success, and its easy viticulture, prompted a wave of planting during the 1960s.