In 1969, Lightwater Valley began as a small self-pick fruit farm attraction. The farm was owned by the Staveley family, who had owned the land since 1516. In 1976, the farm was affected by drought, which resulted in the excavation of a lake to help reduce the effects of a future drought. The lake's popularity instigated the transition of the farm into a tourist attraction. Early attractions included an adventure playground (later Fort William), canoes, rowing boats and a circus. Later on, Staveley introduced a petting zoo, BMX bikes, Go Karts, a pitch and putt golf course, a hell slide and a water chute ('Devil's Cascade', later re-themed to 'Toad Hole'). During this time, the park was advertised as a country park and self-pick fruit farm with a pay-one-price and ride-all-day system in place with the exception of a small number of pay-to-play attractions. A range of different fairground rides were introduced into the entrance areas of the park and the Lightwater Shopping Village was established.