Soundgarden was the first grunge band to sign to a major label when the band joined the roster of A&M Records in 1989. However, Soundgarden did not achieve success initially, and only with successive album releases did the band meet with increased sales and wider attention. Bassist Ben Shepherd has not been receptive to the grunge label, saying in a 2013 interview "That's just marketing. It's called rock and roll, or it's called punk rock or whatever. We never were Grunge, we were just a band from Seattle." They were ranked No. 14 on VH1's "100 Greatest Artists of Hard Rock".