"Cats" introduced a marketing strategy that set the template for subsequent megamusicals. Early advertisements for the musical did not feature traditional pull quotes (despite many positive reviews) or any of the cast, instead branding the show itself as the star. It did this by adopting — and then aggressively promoting — a single recognisable image (the cat's-eyes logo) as the face of the show. The cat's-eyes logo was the first globally marketed logo in musical theatre history, and was paired with a tagline ("now and forever") to create what "The Daily Telegraph" called "one of musical theatre's greatest posters". Such branding emblems proved equally effective for later megamusicals, as seen with the waif Cosette for "Les Misérables" and the Phantom's mask for "The Phantom of the Opera". This advertising method had the additional effect of diminishing the importance of critical reviews, popularising the so-called "critic-proof" status of megamusicals.