No longer exclusive to Vivid, Leone began working with other studios and performers since 2009. She leveraged her online popularity by striking deals with firms like PPPcard, AdultPokerParty.com, Brickhouse, Flirt4Free, Totemcash and Imlive to sell and distribute her content over the internet and other media. She won the "Web Babe of the Year" at the 2008 Xbiz Awards. Her websites and business interests are run under her banner company Leone L.L.C. She indicated in an April 2012 interview that 80 per cent of the traffic on her website, and 60 per cent of her revenue comes from India.