When beauty advertisements make promises that certain product can make consumers look younger. Beauty advertising often has little to do with the product. The product is often dwarfed by a beautiful woman's image. As beauty advertisement is selling the beauty and also the self-worth. This is also another important reason why celebrities are increasingly appeared on beauty products advertisements. Celebrities represent the best selves, they are beautiful and adored by millions. After consumer review those beauty product campaigns, they will start to get concerned about their appearance and start to shop for similar products because they want to be attractive, like the celebrities.