Within the first six months, GMTV had reported £10 million losses which was double that it initially budgeted for. In early September, GMTV approached the Independent Television Commission (ITC) regarding the possibility of decreasing its quota of news. Just two months earlier, the ITC had criticised the company for being 'too entertainment-led', expressing concerns about other programme areas. The ITC said: 'They will have to put forward a strong case for changing the licence based on the viewers' preferences.' The request was denied, and by the end of its first year on air, the ITC had issued GMTV a formal warning for its 'unsatisfactory performance'.