Crosby Homes were widely criticised for using The Haçienda brand name—and featuring the strapline "Now the party's over...you can come home" in the promotional material. Another controversial feature of the branding campaign was the appropriation of many of the themes which ran through the original building. One of these was the yellow and black hazard stripe motif which was a powerful element in the club's original design, featuring as it did on the club's dominant supporting pillars and later in much of the club's literature and flyers.