Foxtel grew rapidly in 2007, with most of Foxtel's highest-ever rating events being broadcast that year, including the 2007 AFC Asian Cup quarter-final between Australia and Japan, which drew an average of 419,000 viewers, an Australian pay television record at that time. This ratings record has since been eclipsed by the 2011 Rugby World Cup on Fox Sports 1 averaging around 500,000 viewers, which was smashed by the 2012 London Olympics Coverage, broadcast on 8 dedicated channels in both HD and SD formats, which saw an average of 946,432 viewers tuning in on the opening weekend, with around 600,000 to 700,000 viewers nightly thereafter.