In 2007, three OmniPilot employees, Kyle Jessup (the original developer of Lasso 1.0), Fletcher Sandbeck (an early employee of Blue World known for regular Tips and Tricks) and Kerry Adams (an employee of OmniPilot) created a new company, LassoSoft LLC, to purchase the intellectual property of Lasso from OmniPilot and continue development. Recognizing the need to be competitive against much more popular languages such as PHP and ASP, radical changes in architecture, syntax and structure were made and released as Lasso 9.0. Technical challenges caused by these changes, coupled with limited marketing resources, led to significant community decline as the company struggled to release documentation and support for the new language.