During the 1980s, the company began expansion into many different specialty store formats, including Afterthoughts (which sold jewelry and other accessories for women), Northern Reflections (which sold cold-weather outerwear), Rx Place (later sold to Phar-Mor), and Champs Sports. By 1989, the company was pursuing an aggressive strategy of multiple specialty store formats targeted at enclosed shopping malls. The idea was that if a particular concept failed at a given mall, the company could quickly replace it with a different concept. The company aimed for ten stores in each of the country's major shopping malls, but this never came to pass as Woolworth never developed that many successful specialty store formats. Also attempted was a revision of the classic Woolworth store model into "Woolworth Express", a small, mall-oriented variant which was dubbed "a specialty variety store", stocked with everyday convenience items such as health and beauty aids, greeting cards, snack foods, cleaning supplies and school supplies (somewhat like the non-pharmacy, mall-based locations of CVS/pharmacy and other drug store chains).