Within each conference, the two division winners qualified for the playoffs. In the first round, the Capitol winner met the Century winner in the Eastern Conference game, while the Coastal and Central played for the Western Conference title. The winners of the two conference games advanced to the NFL Championship Game to compete for the NFL league title and the right to face the American Football League champion in Super Bowl IV. The losers of the conference championship games played in the Playoff Bowl, a third place game at the Orange Bowl in Miami, Florida; the Playoff Bowl of January 1970 was its tenth and final edition.