Bergman continued to improve his defensive and offensive roles on the team throughout the early 1970s. His well-rounded play made him useful on both the power-play and penalty-killing units for the Wings. Although he incurred his share of penalties, Bergman wasn't considered a surly opponent on the ice. He rarely looked for trouble but also never backed down from an onrushing opponent, whether he was a fancy scorer or a power forward. While all eyes were on young superstars like Bobby Orr and Brad Park, the Red Wings were a mediocre team that continued to lose respect in the league, especially with the retirement of Gordie Howe. Bergman started turning to the community, becoming involved in many outside charities and organizations. He was particularly involved with helping disabled children and adults. He was one of the most liked NHLers off the ice due to his charity work and in 1973 he was named co-winner of the Charlie Conacher Humanitarian Award.