The company went through a number of mergers and acquisitions and by 2007 had dropped to be the sixth largest ISP in the UK. The Pipex name was used by a number of companies within the group, which were gradually renamed following the sale of its home broadband business to Tiscali UK in 2007. In 2009, the former Pipex Wireless business, rebranded as Freedom4, bought the former Pipex Business, known as Vialtus. Freedom4 also purchased Daisy Group through a reverse takeover, and the three companies were brought together as Daisy.