Ralph Beaudin was the station's president and general manager, and oversaw the station's transformation into a rock and roll / top 40 station. Sam Holman was the station's program director and an afternoon DJ. Beaudin and Holman were both brought in from KQV in Pittsburgh, Pennsylvania. Ed Grennan, an announcer on the station since 1959, was retained as a DJ under the new format. Star disc jockey Dick Biondi, a 1998 inductee into the National Radio Hall of Fame, was brought in from WEBR in Buffalo, New York. Biondi remained on the station until 1963. Other DJs who were brought in for the station's new format included Bob Hale from WIRL in Peoria, Illinois, Gene Taylor from WOKY in Milwaukee, Wisconsin, Mort Crowley from WADO in New York City, and Jim Dunbar from WDSU in New Orleans, Louisiana.