On May 24, 2016, Free People partnered with Girls Inc. This partnership has developed the brand more. It is a charity-driven social campaign. The campaign supports over 140,000 innovative, confident, strong, and smart girls across the U.S. and Canada to succeed. Free People contributes by sending several women each month that they think best spread Girls Inc. across their social media channels, by giving a donation and sending them Free People apparel. Free People gives away cloth bags. Whenever someone re-uses or does not accept the cloth bag at check out, Free People donates .25 cents to Girls Inc.