Whiston has appeared in all series of "Dancing on Ice" since ITV started broadcasting it in January 2006, he is the first and only professional skater to win the show three times. He is famous for his cheeky wink at the start of each performance. On 21 May 2013, ITV confirmed that "Dancing on Ice" would end in 2014 after its ninth series meaning that with three wins as a professional Whiston will become the most successful professional partner in the show's history. Whiston returned to "Dancing on Ice" for its tenth series in January 2018 as a professional and again in 2019, 2020 and 2021 as Associate Creative Director.