The new recording of the song was released as a single on the 22nd of the month, and Wald – who had worked the phones for 18 hours a day urging radio stations to play "I Don't Know How to Love Him" – again put his formidable promotional skills to use. He lined up gigs for Reddy – by now heavily pregnant with son Jordan – to sing on 19 TV talk and variety shows, and "women began calling radio stations and requesting the song, thereby forcing airplay."