According to the company's 1982 Form 10-K, Mattel had almost 20% of the domestic video-game market. Mattel Electronics provided 25% of revenue and 50% of operating income in fiscal 1982. Although the Atari 2600 had more third-party development, "Creative Computing Video & Arcade Games" reported after visiting the summer 1982 Consumer Electronics Show that "the momentum is tremendous". Activision and Imagic began releasing games for the Intellivision, as did hardware rival Coleco. Mattel created "M Network" branded games for Atari's system. The company's advertisement budget increased to over $20 million for the year. In its October 1982 stockholders' report Mattel announced that "Electronics" had, so far that year, posted a nearly $100 million profit on nearly $500 million sales; a threefold increase over October 1981.