Lubbock is the birthplace of rock and roll legend Buddy Holly, and features a cultural center named for him. The city renamed its annual Buddy Holly Music Festival the Lubbock Music Festival after Holly's widow increased usage fees for his name. Similarly, the city renamed the Buddy Holly West Texas Walk of Fame to honor area musicians as the West Texas Hall of Fame. On January 26, 2009, the City of Lubbock agreed to pay Holly's widow $20,000 for the next 20 years to maintain the name of the Buddy Holly Center. Additionally, land near the center will be named the Buddy and Maria Holly Plaza. Holly's legacy is also remembered through the work of deejays, such as Jerry "Bo" Coleman, Bud Andrews, and Virgil Johnson on radio station KDAV.