Holden's election as the first African-American Mayor-President of East Baton Rouge Parish was fostered through the support of his urban black base but also with substantial support from suburban whites, many being Republicans. Support from the latter group was buoyed by backing from Jim Bernhard, CEO of The Shaw Group, and several other figures in business and industry. The dissatisfaction with Mayor-President Simpson was demonstrated in dramatic fashion by the fact that President Bush received 54 percent of the parish vote in his re-election campaign, and then U.S. Representative Richard Hugh Baker received 69 percent. In the same election Holden matched Bush's 54 percent parishwide total.