In late 2009, Auf der Maur released a single, "Out of Our Minds", and an EP, "OOOM". The single was issued as a free download on her official website; both the single and the EP were self-released on PHI–MAdM Music Inc., her own record label, a division of the Montreal-based PHI Centre Group. Auf der Maur also signed an international distribution deal with Roadrunner Records, who issued the releases outside of North America. Her second studio album, also titled "Out of Our Minds", was released in March 2010 as part of the "OOOM" project. Despite charting in France, Greece, Spain and the UK, the album received mixed reviews. However, in January 2011 "Out of Our Minds" won the Best Indie/Alternative/Hard Rock Album at the Independent Music Awards. In Autumn 2011, Auf der Maur went on maternity leave.