Automatic transmission fluids have many performance-enhancing chemicals added to the fluid to meet the demands of each transmission. Some ATF specifications are open to competing brands, such as the common DEXRON specification, where different manufacturers use different chemicals to meet the same performance specification. These products are sold under license from the OEM responsible for establishing the specification. Some vehicle manufacturers will require "genuine" or "Original Equipment Manufacturer" (OEM) ATF. Most ATF formulations are open 3rd party licensing, and certification by the automobile manufacturer.