Taking advantage of the Internet buzz for what had been a minor film in their 2006 line-up, New Line Cinema ordered five days of additional shooting in early March 2006 (principal photography had wrapped in September 2005). While re-shoots normally imply problems with a film, the producers opted to add new scenes to the film to change the MPAA rating from PG-13 to R and bring it in line with growing fan expectations. The most notable addition was a revision of a catchphrase from the film that was parodied on the Internet by fans of the film, capitalizing on Samuel L. Jackson's typically foul-mouthed and violent film persona: "Enough is enough! I have had it with these motherfucking snakes on this motherfucking plane!". Subsequently, the public responded favorably to this creative change and marketing strategy, leading some members of the press to speculate that "the movie has grown from something of a joke into a phenomenon".