Dunnes continued to expand during the 1960s, and in the middle of the decade sparked a new revolution in the Irish retail scene. Until then, the company's stores had operated, like the country's retail sector in general, in Ireland's city centre. In 1966, however, Dunnes opened a store at Cornelscourt in what was then Ireland's first out-of-town shopping centre. Although scoffed at by experts, who believed the company would fail at the new location, the Cornelscourt site was not only a success, but also became one of the company's flagship stores.