Unlike the other cartoon producers at the time, Avery had no intention of competing with Walt Disney, but instead brought a new wacky, zany style of animation to the studio that would increase the Warner Bros. cartoons' popularity in the crowded marketplace. This was firmly established in 1937 when Tex Avery directed "Porky's Duck Hunt". During production of the short, lead animator Bob Clampett elaborated the exit of the Duck character by having him jump up and down on his head, flip around and holler off into the sunset. This created the character of Daffy Duck. After Daffy was created, he would add even more success to Warner Bros. cartoons and replaced Porky Pig as the studio's most popular animated character, and Bob Clampett took over "Termite Terrace", while Tex Avery took over the "Merrie Melodies" department.