Director Capra met with Wilson Markle about having Colorization Inc. colorize "It's a Wonderful Life" based on an enthusiastic response to the colorization of "Topper" from actor Cary Grant. The company's art director, Brian Holmes, prepared 10 minutes of colorized footage from "It's a Wonderful Life" for Capra to view, which resulted in Capra signing a contract with Colorization Inc., and his "enthusiastic agree to pay half the $260,000 cost of colorizing the movie and to share any profits" and giving "preliminary approval to making similar color versions of two of his other black-and-white films, "Meet John Doe" (1941) and "Lady for a Day" (1933)".