Some digital signage with the ability to offer interactive media content will come with a usage reporting function. Each interaction users have made with the digital signage such as the photos that were taken, the number of games that were played will be recorded in the digital signage and produced in the form of a usage report. From the report, owners of the digital signage will be able to gauge the effectiveness of the particular advertisement or media content that was in play at the specific hour based on the number of times interaction has been made. Furthermore, if the digital signage is integrated with kinect, the signage will be able to determine the proximity of the consumer to the display and their demographic details such as age, gender for further analytic and consumer behavior study.