In 1987, Bill Drummond and Jimmy Cauty formed The Justified Ancients of Mu Mu (The JAMs), and busily released provocatively sample-heavy electronic music with beatbox rhythms and Drummond's socially aware raps. Their debut single "All You Need Is Love" and album "1987 (What the Fuck Is Going On?)" were both investigated by the Mechanical Copyright Protection Society, who ordered The JAMs to recall and destroy all unsold copies of "1987". A new single, "Whitney Joins The JAMs", followed, along with a satirically edited version of the album, "", and the debut release from spinoff project Disco 2000, "I Gotta CD". By the time of the release of "Whitney Joins The JAMs", the duo's independent record label had been renamed KLF Communications, and in the coming year The Justified Ancients of Mu Mu would mutate into The KLF. In the meantime, "Down Town" was The JAMs' and KLF Communications' final release of 1987, a 7" and 12" single release of 30 November. It did not enter the UK Singles Chart, but made inroads into the UK independent chart.