William Fortnum was a footman in the household of Queen Anne. The royal family’s insistence on having new candles every night resulted in large amounts of half-used wax, which Fortnum promptly resold for a tidy profit. The enterprising Fortnum also had a sideline business as a grocer. He convinced his landlord, Hugh Mason, to be his associate, and they founded the first Fortnum & Mason store in Mason's small shop in St James's Market in 1707. In 1761, William Fortnum's grandson Charles went into the service of Queen Charlotte and the affiliation with the royal court led to an increase in business. Fortnum & Mason claims to have invented the Scotch egg in 1738. The store began to stock speciality items, namely ready-to-eat luxury meals such as fresh poultry or game served in aspic jelly.