A key component of Thaksin's administrative reform policy, the "CEO-governors" epitomised what was called his "transformation of the operating style of the traditional bureaucracy into a more results-oriented instrument that would be responsive." Piloted in 2001 and introduced in all provinces in October 2003, CEO-governors were put in charge of planning and co-ordinating provincial development and became accountable for overall provincial affairs. The "CEO governors" were assisted by "provincial CFOs" from the Ministry of Finance who reported directly to each governor. Governors were authorised to raise funds by issuing bonds and were given an intensive training course. After the coup, the junta reverted the role of governors.