In 2005, Branca brokered a ground-breaking 360 deal between Korn and EMI, which made EMI a partner in all of Korn's operations. EMI earned a stake in all of Korn's touring and merchandise, instead of only handling the band's CDs, which has typically been the record company's role. A few months later, Branca, with his partner David Lande, expanded the circle to include concert promoter Live Nation. The duo has since put together Live Nation 360 deals for Shakira and Nickelback.