In 2007, Bobby starred in 6 films. The first of them, "Shakalaka Boom Boom", was shot in South Africa and is based on conflicts and the power game involved in the functioning of the music industry, addressing the themes of envy, jealousy, insecurity, anxiety, manipulation and anger. The film, which featured Bobby alongside Upen Patel, Kangana Ranaut and Celina Jaitly was generally praised by critics, especially for its choreography, and Bobby received some very positive reviews. Taran Adarsh of IndiaFM.com said after viewing the film, "Both Bobby and Upen get fabulous roles and the two actors make the most of it. Bobby is one of the most under-rated actors around. His work has been consistent all through, but one tends to overlook this talented actor's abilities all the while. Watch him go negative in Shakalaka Boom Boom and you'd agree that he's amongst the best in the business today. His outburst in the end is remarkable."