As Communist countries such as Romania and the Soviet Union began to liberalize, their official media began representing women in more conventionally feminine ways compared with the "rotund farm workers and plain-Jane factory hand" depictions they had previously been publishing. As perfumes, cosmetics, fashionable clothing, and footwear became available to ordinary women in the Soviet Union, East Germany, Poland, Yugoslavia and Hungary, they began to be presented not as bourgeois frivolities but as signs of socialist modernity. In China, with the economic liberation started by Deng Xiaoping in the 1980s, the state stopped discouraging women from expressing conventional femininity, and gender stereotypes and commercialized sexualization of women which had been suppressed under Communist ideology began to rise.