McMahon also hosted "Lifestyles Live", a weekend talk program aired on the USA Radio Network. Additionally, he also appeared in the feature documentary film, "Pitch People", the first motion picture to take an in-depth look at the history and evolution of pitching products to the public. In the early 2000s, McMahon made a series of Neighborhood Watch public service announcements parodying the surprise appearances to contest winners that he was supposedly known for. (In fact, it is not clear whether the company McMahon fronted, American Family Publishers, regularly performed such unannounced visits, as opposed to Publishers Clearing House and its oft-promoted "prize patrol".)