The new century brought with it a gradual decline in the Rams' fortunes on and off the pitch. After being denied entry into Super League, the club's head coach, Neil Kelly, who had guided the team to its recent success moved onto ambitious rivals Widnes. Kelly took with him many of the heroes of the 2000 grand final winning squad and, over the two seasons that followed, his multiple-trophy winning side was gradually broken-up to help ease the club's soaring wage bills. The failure to bring Super League to the town came at a heavy price and chairman Bob McDermott left the club in a sorry state, having failed to stabilise it financially.