Although it had some significance as an area of valuable agricultural land in the centre of the country, it was largely ignored by the Romans, and did not grow in importance until the formation of a settlement at Oxford in the 8th century. Alfred the Great was born across the Thames in Wantage, Vale of White Horse. The University of Oxford was founded in 1096, though its collegiate structure did not develop until later on. The university in the county town of Oxford (whose name came from Anglo-Saxon "Oxenaford" = "ford for oxen") grew in importance during the Middle Ages and early modern period. The area was part of the Cotswolds wool trade from the 13th century, generating much wealth, particularly in the western portions of the county in the Oxfordshire Cotswolds. Morris Motors was founded in Oxford in 1912, bringing heavy industry to an otherwise agricultural county. The importance of agriculture as an employer declined rapidly in the 20th century; currently under one percent of the county's population are involved due to high mechanisation. Nonetheless, Oxfordshire remains a very agricultural county by land use, with a lower population than neighbouring Berkshire and Buckinghamshire, which are both smaller.