Not having dropped an album despite being signed onto Aftermath Entertainment and Interscope Records for a while, Game was still able to create hype around his image alone. He appeared in ads for Sean Combs's Sean John clothing company and had an endorsement deal with Boost Mobile, appearing in a commercial alongside Kanye West and Ludacris. Game also appeared heavily on the mixtape circuit and guest starred on mixtapes for DJ Green Lantern, The Diplomats, and G-Unit. The first single released with Game on it was "Certified Gangstas", which also featured Jim Jones and Cam'ron. Though the single wasn't considered to be mainstream, the buzz increased around the West Coast rapper.