The web and partnerships are two pivotal and dynamic aspects of EndingHunger. The campaign relies on the assistance of organizations and institutions that can facilitate the project's diffusion, by placing banners on their own websites or organizing events aimed to raise awareness of the project. In its 2011 season, the campaign expanded its multimedia content, pursued mutual visibility arrangements with partner organizations, and sharpened its focus on 14- to 25-year-olds, who were encouraged to understand their potential as a social movement to push for the end of hunger.