Besides being a competition of herdsmanship, it is also a social event; the herdsmen return after having been away for the most part of the year and they meet their family and friends again. It is a time for celebration. The women decorate their house with woven mats and paint the floor with white and black clay, braid their hair with very intricate patterns, and dress up for their husbands and loved ones. Impressed by the cultural significance attached to the annual event, UNESCO included it on its list of world cultural heritage events.