In order to not have the newspaper look as if most of the articles were written by the same author, Tucholsky wrote under three pseudonyms since 1913: Ignaz Wrobel, Theobald Tiger und Peter Panter. He kept these pseudonyms during his writing career. Under the influence of Tucholsky, the character of the newspaper should be changed soon. Already in March 1913, the first "answers" were printed. The idea behind this category was to react on letters to the newspaper that were authored by real or fictitious readers of the newspaper. More important, however, was Jacobsohn's decision to open his newspaper to topics from politics and economics. On September 25, the economics lawyer Martin Friedlander wrote about monopolies in the tobacco industry of the United States of America under the pseudonym "Vindex". Jacobsohn commented on this article in a fictitious "answer" in which he emphasized that it was important to look at other topics despite focusing only on theater for the previous nine years. He wrote that the isolated consideration of one topic offers incentives and advantages but also dangers.