A correct explanation of why the paper rises would observe that the plume follows the curve of the paper and that a curved streamline will develop a pressure gradient perpendicular to the direction of flow, with the lower pressure on the inside of the curve. Bernoulli's principle predicts that the decrease in pressure is associated with an increase in speed, i.e. that as the air passes over the paper it speeds up and moves faster than it was moving when it left the demonstrator's mouth. But this is not apparent from the demonstration.