CAA chiefs including Michael Ovitz, Ron Meyer and Bill Haber built the agency by packaging actors and directors with literary clients, but the scope of deal-making has widened in recent decades. For example, CAA crafted a deal between toy-maker Hasbro and DreamWorks and Paramount Pictures, along with numerous CAA writers and directors, to make the movie franchise "Transformers". Sometimes deal-making entails creating new technology firms. CAA even manages deals with the estates of long-dead clients such as reggae musician Bob Marley, who died in 1981. CAA helped one former politician create an online career institute. CAA sold sponsorship rights for a baseball stadium in San Francisco.