When the bulletin was axed in 1999 in order for primetime entertainment programming to air uninterrupted, there was a public outcry. ITV reluctantly brought the programme back – under the name "ITV News at Ten" – in 2001, airing it at 10pm for a minimum of three nights per week, but eventually replaced it with the "ITV News at 10.30" in 2004. It was not until January 2008 that "News at Ten" was reinstated to the ITV schedule. The programme's current main anchor is Tom Bradby.