He began his career with bit parts in smaller movies, including "Myra Breckinridge" (invited on the set by Mae West), "Coma", and "The Seven Minutes". He appeared in a number of TV series, mini-series and TV movies. He was also the face of Salem cigarettes and Revlon's Chaz cologne. Selleck appeared in the commercial for Right Guard deodorant in 1971, with Farrah Fawcett in 1972 for the aperitif Dubonnet, and another in 1977 for the toothpaste Close-Up. He was also in a Safeguard deodorant soap commercial (date not available). In 1972, he starred in the B-movie "Daughters of Satan". Still struggling as an unfamiliar TV actor, Selleck had a recurring role in the 1970s as private investigator Lance White in "The Rockford Files".