In 1943, Norell became the first recipient of the American Fashion Critics' Award, later known as the Coty Fashion Award. That same year he accepted a teaching position in the fashion design department at New York's Parsons School of Design. Norell maintained a close relationship with the school until his death in 1972. Over the years Norell became known for making impromptu visits to the school to assist Parsons students with their projects. For more than twenty years he served as a critic in Parsons' fashion department, where he was once been a student. Norell also mentored younger designers such as Bill Blass, another fashion designer from Indiana, and Stephen Sprouse. Norell contributed to the war effort as a volunteer on the weekends in New York's hospitals to help care for wounded soldiers.