Wolfe's "The Kandy-Kolored Tangerine-Flake Streamline Baby", whose introduction and title story, according to James E. Murphy, "emerged as a manifesto of sorts for the nonfiction genre," was published the same year. In his introduction, Wolfe wrote that he encountered trouble fashioning an "Esquire" article out of material on a custom car extravaganza in Los Angeles, in 1963. Finding he could not do justice to the subject in magazine article format, he wrote a letter to his editor, Byron Dobell, which grew into a 49-page report detailing the custom car world, complete with scene construction, dialogue and flamboyant description. "Esquire" ran the letter, striking out "Dear Byron." and it became Wolfe's maiden effort as a New Journalist.