In 1981, "Barazoku" began selling gay videos, which turned out to be another success. Ito stated that although purchasing such videos via mail-order had been considered unsafe, many people placed orders as they trusted "Barazoku"'s reputation. One of the pilot titles "Bara to Umi to Taiyo to" (Roses, the Sea and the Sun) became popular and was later shown in movie theaters with the catchphrase "Barazoku Eiga (movie)". Since then, male gay movies in Japan have all been labeled as "Barazoku Eiga", regardless of who produced them.