Giorgio then discovered an alternative venue – the Cy Laurie Piccadilly Club in Ham Yard. Formerly a major London hotspot, it was now on its uppers. He was able to secure a Saturday night for a fee of $5 and proceeded to stage the first festival of British Blues. Bands appearing included Alexis Korner's Blues Incorporated, Blues By Six (which included Nicky Hopkins), and the Rolling Stones. Although attendance was slight, as a promotional device Giorgio prevailed on a number of friends to stand in line outside to attract the attention of passers by, and give the impression of a larger crowd. Pendleton was not at all happy with this local competition for his club.