The cultural and economic meanings attached to the celebrity-sign of "Taylor Swift" seems antithetical to Triple J's self-representation as a place for exciting new music, with a supposed focus on emerging Australian talent. This perhaps explains why Swift is excluded from the playlist when other "mainstream" American artists and chart toppers ... are still played on the station heavily: the alignment and transfer of values of what is considered "cool" and "hip" between the station and its chosen artists ... The concept of "youth" seems to be used in reference to a musical market and to identify particular music genres rather than being a real or an accurate signifier of young tastes and interests. It raises the question: what responsibility does a national youth broadcaster have in the shaping and the adapting of young musical interests?