Director Moshe Dadash could not carry the club alone. The Involvement of Likud party diminished to that of Ehud Olmert alone. On 6 October 1999 Beitar was sold for the first time to Yaakov Ben Gur. Kashtan was replaced by former player Eli Ohana, under whom the club reached the cup final again the following season, where they lost on penalties to Hapoel Tel Aviv again. Yaakov Ben Gur left over a brawl with Eli Ohana and the team was sold to Gad Zeevi.