The economy of Brigg is substantially retail and service based, according with its traditional position of a market town, and acts as a service centre for the surrounding rural area. The main shopping street is Wrawby Street, although retail is present throughout much of the old town. Many of the businesses are independent, retaining the character of the traditional high street, although some chain retailers, namely Tesco, Lidl, Wilko and Boyes have large stores in the town. A general market is held on Thursdays and Saturdays, and a farmers' market is also held on the fourth Saturday of each month, selling local produce from pork and organic vegetables to ostrich meat, and locally produced condiments. Artisan breads baked in a nearby mill using traditional French bread making techniques are also available as is local cheese including the very tasty Lincolnshire Poacher vintage.