On 11 November 2018, new North Sydney CEO David Perry said he was aiming at seeing a North Sydney/Central Coast bid come to fruition when the current television deal ends at the end of 2023. Perry suggested that the NRL should look at creating a promotion/relegation system similar to other sports around the world. Perry went on to say "You need 12 and 12, so 24 key markets, and stricter criteria about those clubs around their funding model which means all of the 24 may not fit the top tier criteria, it may only be 16-18 franchises that make the cut, their catchment areas, their population, and their commercial growth, because currently I believe a lot of clubs haven’t been accountable as much as they should have. They’ve been too reliant on funding from the NRL and haven’t been measurable enough".