The words "diet, low fat, sugar-free, healthy and good for you" are labels a consumer may see often on packaging, and thus associate these labels with products that will aid in a healthy lifestyle. It seems advertisers are aware of the need to live healthier and longer, so they adapt their products in accordance. It is suggested that food advertising influences consumer preferences and shopping habits. Therefore, by highlighting certain contents or ingredients is misleading consumers into thinking they are buying healthy when in fact they are not. Dannon's Activia yogurt was advertised as clinically and scientifically proven to boost the immune system and was being sold at a much higher price because of the claim. The company was asked to pay $45 million in damages to the consumers after a lawsuit was filed against it.