Misinformation has the power to sway public elections and referendums if it has the chance to gain enough momentum in the public discourse. Leading up to the 2016 United Kingdom European Union membership referendum for example, a figure widely circulated by the Vote Leave campaign claimed the UK would save £350 million a week by leaving the EU, and that the money would be redistributed to the British National Health Service. This was later deemed a "clear misuse of official statistics" by the UK statistics authority. The advert infamously shown off on the side of London's renowned double decker busses did not take into account the UK's budget rebate, and the idea that 100% of the money saved would go to the NHS was unrealistic. A poll published in 2016 by Ipsos MORI found that nearly half of the British public believed this misinformation to be true. Even when information is proven to me misinformation, it may continue to shape people's attitudes towards a given topic, meaning misinformation has the power to swing political decisions if it gains enough traction in public discussion.