Throughout 2017 there was much media speculation around North Sydney and their moves to purchase the struggling Gold Coast Titans licence when it went on sale by The NRL. North Sydney reportedly placed a $7 million bid to purchase The Gold Coast Licence and as part of the bid if they were to be successful was to rename the side The Gold Coast Bears and continue to play games at Robina plus taking two games to North Sydney Oval with one game being held against fierce rivals The Manly-Warringah Sea Eagles. The Gold Coast colors would also change to Norths red and black with the logo being changed as well to fit the proposed new club. On 3 November 2017, it was revealed that Norths had failed in their bid to purchase The Gold Coast licence. On 14 December 2017, it was officially announced by The NRL that the consortium of Darryl Kelly and self made property tycoon Rebecca Frizelle had won the bid to purchase The Gold Coast Titans.