In 2003, Alison Goldfrapp modified her image, from a sophisticated Marlene Dietrich inspired look to that of a new wave diva. The reinvented image included false eyelashes, customised T-shirts, military uniforms and fishnet stockings. Starting in March 2003, the band toured the album, with a concert series entitled Black Cherry Tour. In 2004, the band further toured Australia, Japan, Europe and North America and embarked on the Wonderful Electric Tour. Sections of the stage show featured Goldfrapp in a white dress wearing a horse tail and dancers with deer heads, and were inspired by Goldfrapp's interest in animals and mythology.