Miami Beach Pride has gained prominence since it first started in 2009, there has been an increase in attendance every year. In 2013 there were more than 80,000 people who participated to now more than 130,000 people that participate in the festivities every year. It has also attracted many celebrities such as Chaz Bono, Adam Lambert, Gloria Estefan, Mario Lopez, and Elvis Duran who were Grand Marshals for Pride Weekend from 2012 through 2016 respectively. There are over 125 businesses who are LGBT supportive that sponsor Miami Beach Pride.