Her makeup line later became mired in controversy after the release of a lipstick called "Selektion". The word "Selektion" is considered widely controversial and inappropriate in its native Germany where it was the term used by the Nazis to decide who would be chosen to either be put to work or death upon arrival to the concentration camps. The fallout led to the lipstick being renamed "Beloved". The choice of "Selektion" drew attention to other perceived insensitive acts; "The Forward" called her "anti-Jew." Von D fell under criticism again when she named a lipstick "Celebutard", Sephora quickly pulled the lipstick from their stores and issued an apology.