Kelly would later begin hosting the weekly WWF webcast "Byte This!". In addition to his on-screen roles, Kelly served as a WWF talent scout, monitoring wrestlers in the Heartland Wrestling Association, Memphis Championship Wrestling, Ohio Valley Wrestling and Urban Wrestling Alliance developmental territories. Kelly was responsible for watching and evaluating tapes of matches sent to the WWF by prospective employees. Kelly also had a minor degree of influence on the creative direction of the WWF, and was the creator of the storyline that saw Stephanie McMahon marry Triple H, creating the McMahon-Helmsley Faction. In addition, Kelly produced "WWE Confidential".