KOA was first owned by General Electric and began broadcasting on December 15, 1924. The station started with 5,000 watts, and in 1927, increased to 12,500 watts. KOA became an NBC affiliate in 1929, and the network took over operation of the station from GE shortly thereafter. On July 7, 1934, power was raised to the current level of 50,000 watts. In 1941, NBC, which had been operating KOA and KGO in San Francisco for GE since October 1, 1929, also took over ownership of the stations. NBC continued to own KOA until June 1953 when it sold the station to Metropolitan Television Company, whose principal stockholder was Bob Hope. GE repurchased the station in 1968 and continued to own it until 1983, when it sold KOA to Belo Corporation. In 1987 Jacor