One version of conversion therapy, Gender Wholeness Therapy was designed by an ex-gay Licensed Professional Counselor, David Matheson. "The emphasis in Mr. Matheson's counselling is on helping men—all his clients are male—develop 'gender wholeness' by addressing emotional issues and building healthy connections with other men. He says he believes that helps reduce homosexual desires. In 2019, Mr. Matheson announced that he intended to divorce his wife of 34 years, and live the remainder of his life as an openly gay man.