At halftime of the October 28 game between the New York Giants and the Philadelphia Eagles, the last of the fourteen clues from the television series "Push, Nevada" was revealed. By taking the appropriate letters (5th, 1st, 9th, 1st, 5th, 7th, 4th, 1st, 2nd, 7th, 5th, and 2nd) from twelve of those clues, the world "VONGEYELNAIL" was formed. Replacing the 5th, 6th, and 7th letters in the word would change it to "VONGILNAIL", translating it into the phone number 1 (866) 445-6245. The first person to call that number, Mark Nakamoto, won the grand prize of $1,045,000.