At around the same time, Carter was beginning to develop a reputation as one of the regular DJs at The Heavenly Social, a Sunday evening club in the Albany pub on Great Portland Street in central London. Alongside the other regular DJs the Chemical Brothers, Fatboy Slim and Richard Fearless of Death in Vegas, the night was instrumental in developing the form of electronic dance music that became known as big beat, with its mix of rock, hip hop and breakbeat, as well as dance.