In September 1999, WAOM/WBLU added The WB as a secondary affiliation. The station aired WB programs off-schedule, weeknights at 10:00 p.m. and on weekends. Though the actual airtime of programs promoted by the network could have easily been inserted via a voiceover or on-screen notation (as some dual-network affiliates carrying The WB out of pattern such as WZPX-TV in Battle Creek, Michigan did), the station instead crudely removed the promos wholesale while running the network's programming. In 2001, WAOM was sold to Paxson Communications, which converted it to their Pax TV network (under new callsign WUPX-TV). Paxson determined that they would depend mainly on cable carriage to cover Lexington and did not purchase WBLU-LP. This effectively left the former translator station alone as a WB/UPN affiliate with a small signal range confined only to Lexington proper. The WB affiliation ended in September 2003, after Campbellsville-licensed WBKI-TV became the WB affiliate for the Lexington market upon moving their transmitter to be equidistant between Louisville and Lexington.