Donald had got to know Lloyd George well, although he never hesitated to point out failings if justified. After he became prime minister at the end of 1916, Lloyd George valued the "Chronicles impartial and objective coverage and found it the most acceptable of the non-Conservative papers. He misled himself into thinking that Donald was an uncritical supporter, drawing confirmation from Donald's willingness to advise him on the official propaganda effort in 1917 and then to accept an official position – "director of propaganda in neutral countries".