The club's emblem has evolved throughout the years also. The original crest featured a wolf facing forward standing on its forefeet with a football in front. "Wollongong Wolves" was titled in white against a red background above the wolf. From 1996 the emblem included only the head of a wolf looking head-on, framed with large text of "Wolves" with smaller text "Wollongong" above it. Above this sat a football. With the name change to South Coast Wolves, the wolf also changed orientation to face east. There was no framing, just text "South Coast" above and "Wolves" underneath the wolf. During 2013, a company set out to produce a new club crest, citing the crest lacked traditional themes present in clubs such as Manchester United, Inter Milan and Bayern Munich. They produced a simple logo of a wolf looking face on and created a simple crest to frame the wolf. The club announced it would adopt this design from the 2016 season with the addition of two gold stars and two silver stars to represent the national and state championships won.