In contrast to rear projection, in front projection the background image is projected onto both the performer and a highly reflective background screen, with the result that the projected image is bounced off the screen and into the lens of a camera. This is achieved by having a screen made of a retroreflective material such as Scotchlite, a product of the 3M company that is also used to make screens for movie theaters. Such material is made from millions of glass beads affixed to the surface of the cloth. These glass beads reflect light back only in the direction from which it came, far more efficiently than any common surface.