As a junior in 1997–98, Pierce won Most Valuable Player honors in both the Preseason NIT and the Big 12 Conference Tournament. He was selected First Team All-Big 12 Conference by both the AP and Coaches, and was named Associated Press First Team All-American and a finalist for the 1998 John Wooden and Naismith awards. He scored 777 points as a junior—the fifth-most single-season point total in Jayhawks history. He ranks as the fifth-leading scorer in Kansas history (1,786 points) and 11th on the all-time rebounds list (676).