Post-Boom literature is sometimes characterized by a tendency towards irony and humor, as the narrative of Alfredo Bryce Echenique, and towards the use of popular genres, as in the work of Manuel Puig. Some writers felt the success of the Boom to be a burden, and spiritedly denounced the caricature that reduces Latin American literature to magical realism. Hence the Chilean Alberto Fuguet coined McOndo as an antidote to the Macondo-ism that demanded of aspiring writers that they set their tales in steamy tropical jungles in which the fantastic and the real happily coexisted. In a mock diary by post-modernist Giannina Braschi the Narrator of the Latin American Boom is shot by a Macy's make-up artist who accuses the Boom of capitalizing on her solitude. Other writers, however, have traded on the Boom's success: see for instance Laura Esquivel's pastiche of magical realism in "Como agua para chocolate".