By 1989, the company produced 100,000 gallons of ice cream annually and generated $5 million a year in revenue. Jon Graeter retired from the business after an accident that year, and Kathy was brought into the business, as were Bob, Chip and Rich Graeter, sons of Lou and Dick respectively and the fourth generation of the family in the business. Wilmer died in 1991. However, undertaking succession planning with the help of University of Cincinnati experts, the business wasn't fully transferred to the fourth generation for over a decade. Graeter's built a $2 million expansion onto its Reading Road production facility that doubled the building in size to in 1994, borrowing $1 million in the process but adding production space for ice cream, candy and more storage. After 1994, the chain began shipping pints of ice cream outside of its store footprint as well, using dry ice-packed containers via United Parcel Service, which allowed it to ship anywhere in the United States. By 2010 this was generating $3 million a year in business, with the largest number of shipments being made to California. The business incrementally began allowing its ice cream to be sold in restaurants in country clubs as well.