In December 2014, Beatport revamped its website to extensively target mainstream fans of electronic music, adding original content (such as news articles), as well as live streaming shows and festival coverage. Additionally, Beatport launched a free music streaming service, which allowed users to stream full-length songs from Beatport's library, as well as curated playlists and charts. Beatport CEO Greg Consiglio and executive creative director Clark Warner explained that only 300,000 of the site's 50 million unique users had actually purchased music from the service, and that the majority of users were using the Beatport store's time-limited samples of tracks for music discovery instead. In March 2015, the site launched a mobile app, featuring the streaming service, and a "Beatport Shows" feature which highlights upcoming events and provides integrated access to ticket purchases. The streaming service is subsidized by Beatport's store, which was re-branded as Beatport Pro (in concert with the service's desktop client software) and remained primarily focused towards professionals.