For a strategy to be effective, it should also answer questions of how to create value, deliver value, and capture value. In order to create value one needs to trace back the technology and forecast on how the technology evolves, how the market penetration changes, and how to organize effectively. Capturing value requires knowledge how to gain competitive advantage and sustain it, and how to compete in case that standards of technology is important. The final step is delivering the value, where firms defines how to execute the strategy, make strategic decisions and take decisive actions. The Strategic Alignment Process is a step by step process that helps managers stay focused on specific task in order to execute the task and deliver value.