The game is set in Northern Europe, presumably in a country where a North Germanic language is spoken. The player controls "Sven", the only black sheep, and, at the same time, apparently the only male sheep of a flock owned by a shepherd called "Lars Einnicken". It is Sven's task to mate with the white sheep, which will disappear after reaching a state of happiness resulting in points being awarded to the player. To clear a level, Sven must make all the white sheep disappear.