Late in 1999, after floundering for some time in the local music scene, Field Mob was signed to Southern House Records, a small independent label, recording the single "Project Dreamz". The group then set out on the road to promote their new release during a time when the southern hip hop scene was on the rise. The single eventually drew the attention of MCA Records Benny Pugh and within days Field Mob inked a deal, making them the first southern hip hop act to be signed to a New York-based label.