Exhausted by three years of constant campaigning to create the "united alternative", Manning and his supporters now prepared to engage in yet another campaign – for the leadership of the newly created Canadian Alliance. It was to be decided by a vote of the Alliance membership using a preferential ballot and to be completed by July 8, 2000. The slogan adopted by the Manning Team for this campaign was "PM4PM". Manning had resigned his position as Leader of the Opposition to combat the charge that it gave him an unfair advantage over other contestants for the Alliance leadership. Because it was important that the Alliance leadership be contested by prominent Progressive Conservatives, not just by Reformers, Manning welcomed the entry of Stockwell Day, the Alberta cabinet minister, into the contest. Because it was equally important that the leadership contest involve a prominent Progressive Conservative from Ontario, so that the Alliance did not appear to be totally western dominated, both Manning and Day also welcomed Tom Long's entry.