In 1992, as a measure to establish a strong foothold with the competitive North American market, Hoffman decided to launch a second manufacturing facility located in London, Ontario, Canada. By this point, the company considered itself to be secure in its dominance of the European market, and sought to be embraced by American operators as well. Prior to 1996, the Canadian branch operated under the name "Dimona Aircraft", this was changed to Diamond Aircraft in 1996, while the parent company remained as HOAC at this time.