The programme's format focused on a collection of sketches, competitions and challenges, alongside a compilation of children's programmes and cartoons. The programme proved a major success, contributing to furthering the careers of Ant McPartlin and Declan Donnelly under the partnership of Ant & Dec, as well as promoting the broadcast of Japanese anime series "Pokémon" on British television. "SMTV Live" became notable for various elements including a sketch based on "Pokémon", the phone competition of "Wonkey Donkey", and the late morning edition of "" that the presenters of the programme were involved in towards the end of the morning schedule. The programme was regularly popular with its audiences, attracting around 2.5 million viewers.