The official poster for the Games was designed by the graphic designer Masuteru Aoba presented a thrush perched on ski poles with light in the background shining on snow-capped mountain peaks. Here, as with the emblem and the mascots, the importance of the natural environment in these Olympic Games and a desire to create harmony between athletes and the natural surroundings are shown. In addition to the official poster, a separate poster was created for the opening ceremony. Marketing for the games cost the organizing committee 5.9 billion yen.