Prince had very little experience with photography, but he has said in interviews that all he needed was a subject, the medium would follow, whether it be paint and brush or camera and film. He compared his new method of searching out interesting advertisements to "beachcombing." His first series during this time focused on models, living room furniture, watches, pens, and jewellery. Pop culture became the focus of his work. Prince described his experience of appropriation thus: "At first it was pretty reckless. Plagiarizing someone else’s photograph, making a new picture effortlessly. Making the exposure, looking through the lens and clicking, felt like an unwelling . . . a whole new history without the old one. It absolutely destroyed any associations I had experienced with putting things together. And of course the whole thing about the naturalness of the film’s ability to appropriate. I always thought it had a lot to do with having a chip on your shoulder."