What has now become known as the "Longoria Affair" was a pivotal moment in the early stages of the post-World War II Chicano Movement in the United States. The newly formed GI Forum (est. March 1948) was advocating on behalf of segregated Hispanic veterans receiving unequal treatment by the military in Corpus Christi. Mrs. Longoria and her sister contacted Dr. Hector P. Garcia, founder of the American GI Forum, who began lobbying for improvements. The national and international press picked up the story and the movement even impacted U.S.–Mexican relations.