Although Johnson oversaw many different factories throughout the Susquehanna Valley of Broome County, he attracted many immigrant workers to the area by offering to build homes. Although the name Johnson was given to the city in NY where George F. arrived, the city of Endicott better reflects his intimate vision for a prosperous community. This is because Johnson himself developed nearly all of the residential neighborhoods in Endicott, selling houses to the workers at a cost to himself of $1000 each.