When Canwest sponsored the bee, it enjoyed significant coverage from Canwest-owned media outlets. A documentary on the event was produced in 2005, a live broadcast was aired in 2007, and edited versions of the finals were broadcast in 2006 and 2008. These broadcasts were all aired on the Global Television Network. Live webcasts are also featured each year. In 2011, CBC became the new broadcast partner and created a special one-hour primetime feature on the Canadian final called "Spelling Night in Canada". It usually takes place in the last week of March.