Whitebear left Boeing to help operate the clinic. In 1969 it established itself as a separate non-profit, the Seattle Indian Health Board (SIHB). In 1970, Whitebear became the group's first executive director. Lawney Reyes characterizes the SIHB as "the first major achievement for the Indian community in Seattle," and said that his brother became executive director not because he knew anything in particular about healthcare but "because he was Indian and well spoken." Jill Marsden increasingly acted as the true administrator of the group. After about a year Whitebear resigned, in order to focus on acquiring a land base for Seattle's urban Indians.