The feud between Game and Roc-A-Fella Records grew out of an earlier rivalry with Memphis Bleek over the name of his label (Get Low Records), which was similar to the one Game was previously signed to (Get Low Recordz). On the single "Westside Story", Game raps that "I don't do button-up shirts or drive Maybachs", which was perceived as being directed towards Jay-Z, though Game stated it was directed toward Ja Rule. Later Jay-Z performed a freestyle on Funkmaster Flex's radio show on Hot 97 and in it, he repeatedly used the word "game", which some hip hop fans believed was directed towards Game. Game responded with "My Bitch" in which the first verse is directed at G-Unit, the second verse is directed at Jay-Z and the third verse at Suge Knight.