In December 2018, Reilly's role was expanded to include architecting the overall creative identity of WarnerMedia's direct-to-consumer streaming platform, being appointed president TBS and TNT and chief creative officer Turner and WarnerMedia Direct-to-Consumer. As CCO, Reilly oversaw licensing properties for the streaming service such as Friends, Big Bang Theory, DC theatrical films, and external properties including Sesame Street, Studio Ghibli, South Park, and a BBC output deal. Some of Reilly's programming at Max included Ridley Scott’s Raised by Wolves, Love Life starring Anna Kendrick, the ballroom competition show, Legendary and Justice League: “the Snyder Cut” as a re-conceived multi-part event.