From the beginning, Intellivision's packaging and promotional materials, as well as television commercials, promised the addition of a soon-to-be-available accessory called the "Keyboard Component". The Intellivision was designed as a modular home computer. The "Master Component" could be purchased as a stand-alone video game system and the "Keyboard Component" could be added, providing the computer keyboard and tape drive. Not meant to be a hobbyist or business computer, the Intellivision home computer was meant to run pre-programmed software and bring "data flow" (Videotex) into the home.