She was endorsed by Democracy for America, and she received campaign funding from EMILY's List, the Gay & Lesbian Victory Fund, and LPAC. Baldwin was endorsed by the editorial board of "The Capital Times", who wrote that "Baldwin's fresh ideas on issues ranging from job creation to health care reform, along with her proven record of working across lines of partisanship and ideology, and her grace under pressure mark her as precisely the right choice to replace retiring U.S. Senator Herb Kohl".