"Supernature", Goldfrapp's third album, was released in August 2005. The album comprises pop and electronic dance music prominently featured on "Black Cherry", but focuses more on subtle hooks instead of the large choruses that made up its predecessor. The band never intended to create dance music, however, previous releases were popular across nightclubs in North America and as a result, they decided to write a more dance-oriented album. "Supernature" débuted at number two on the UK Albums Chart and was certified platinum in the UK. As of February 2008, it had sold one million copies worldwide. The album received a Grammy Award nomination in 2007 for Best Electronic/Dance Album and "Ooh La La" was nominated for Best Dance Recording. The song was used for the iPhone 5S's commercial in 2013.