The show's premise involved a professional football quarterback named Ed Huddles (voiced by Cliff Norton) and his neighbor, the team's center Bubba McCoy (voiced by Mel Blanc). They played for a team called the Rhinos. Other characters included Ed's wife Marge Huddles (voiced by Jean Vander Pyl), the Huddles' daughter Pom-Pom, and their black teammate Freight Train (voiced by Herb Jeffries). Bubba's wife Penny McCoy was played by comedic actress Marie Wilson in her final role before her death from cancer in 1972. The regular foil was Claude Pertwee (Paul Lynde), who lived alone with his cat Beverley and could tolerate the wives, but considered the men to be "savages". His look and temperamental behavior are similar to Mr. Peevly from "Help!... It's the Hair Bear Bunch".