Soon after, in March 1989, Simmons began showing signs of a heel turn as he got more aggressive in his matches, including a non-title match against fellow babyface, then-NWA World Heavyweight Champion Ricky "The Dragon" Steamboat and a match on the April 29, 1989 episode of World Championship Wrestling, where he broke the rules during what was supposed to be a face vs. face match against Junkyard Dog. Simmons won the match when the referee, Ron's future manager Teddy Long made a fast count (Long was fired (kayfabe) as referee by Jim Herd immediately following this match). He completed his heel turn on the May 27 episode of World Championship Wrestling during a tag team match, where he teamed with Ranger Ross against the Samoan Swat Team as part of a tournament for the vacant NWA World Tag Team Championship, leaving him in the ring alone when Long came out. Simmons later teamed up with Butch Reed to form Doom. In the beginning, the members of Doom were masked and only known as Doom #1 and Doom #2, managed by Woman. In their pay-per-view debut at Halloween Havoc 1989, Doom defeated The Steiner Brothers. In the "Iron Team Tournament" at Starrcade 1989, Doom finished fourth, losing all three of their matches. Doom's misfortune continued as Woman soon dropped the team to manage The Four Horsemen. Then on February 6, 1990, at Clash of the Champions X, Doom hit rock bottom when they were defeated by Rick and Scott Steiner and as a result of the stipulation were forced to unmask.