Interest for Korean dramas in the Nepal began when "Winter Sonata" aired on Kantipur Television Network in the mid-2000s. This led to the popularity of other K-dramas such as "Boys Over Flowers", "Autumn In My Heart", "You Are Beautiful" and "Full House" to name a few. Popularity of Korean media products has also led to interest of learning the Korean language and has resulted in the emergence of Korean language tutorials that air on ABC Television in the country. Korean dramas have become popular among Nepali youth and markets are often frequented by teenagers looking to buy the latest dramas. The hairstyles and fashion of Korean actors have influenced the fashion sense of Nepali youth. Fascinated by the lifestyle and food of Korea, restaurants serving Korean cuisine have also been established in the country.