UKIP has been most successful along England's eastern and southern coasts, in parts of south-west England, and in the Labour heartlands of Northern England and Wales. It has not done well in London and in university towns and urban areas with younger populations like Oxford, Cambridge, Manchester, and Brighton. It has done well in areas with large numbers of old, white, and poorer people, and weaker in areas with larger numbers of younger, more ethnically and culturally diverse, and financially secure people.