Durst named the band Limp Bizkit because he wanted a name that would repel listeners. According to Durst, "The name is there to turn people's heads away. A lot of people pick up the disc and go, 'Limp Bizkit. Oh, they must suck.' Those are the people that we don't even want listening to our music." Other names that were considered by Durst included Gimp Disco, Split Dickslit, Bitch Piglet, and Blood Fart. Every record label that showed an interest in the band pressured its members to change its name. Limp Bizkit developed a cult following in the underground music scene, particularly at the Milk Bar, an underground punk club in Jacksonville. The band's local popularity was such that Sugar Ray, who had a major label contract, opened for a then-unsigned Limp Bizkit at Velocity with hip hop group Funkdoobiest. Milkbar owner, Danny Wimmer, stated that Limp Bizkit "had the biggest draw for a local band. They went from playing ten people to eight hundred within months. Fred ... was always marketing the band. He would go to record stores and get people involved, he was in touch with high schools." However, the band knew that to achieve national success, they would have to distinguish themselves in their live performances. Attracting crowds by word of mouth, the band gave energetic live performances, covering George Michael's "Faith" and Paula Abdul's "Straight Up", and featuring Borland in bizarre costumes. Borland's theatrical rock style was the primary attraction for many concert attendees.