commiss decis juli relat proceed pursuant articl ec treati articl eea agreement comp joint sell commerci right uefa champion leagu notifi document number english text authent text eea relev ec content gt tabl gt commiss european commun regard treati establish european commun regard agreement european econom area regard council regul februari regul implement articl treati amend regul ec articl thereof regard applic neg clearanc submit uefa februari pursuant articl regul notif view obtain exempt submit uefa februari februari amend pursuant articl regul regard commiss decis juli initi proceed case undertak concern opportun make view object rais commiss pursuant articl regul commiss regul ec decemb hear parti proceed articl treati consult advisori committe restrict practic domin posit regard final report hear offic case introduct decis relat rule regul implement decis union de associ européenn de footbal uefa member joint sell arrang sale commerci right uefa champion leagu pan european club footbal competit regul uefa champion leagu provid uefa joint sell bodi exclus sell commerci right uefa champion leagu behalf particip footbal club joint sell arrang restrict competit footbal club sens effect ordin price polici trade condit behalf individu footbal club produc uefa champion leagu content commiss consid restrict rule exempt specif circumst case uefa joint sell arrang consum benefit leagu focus media product pan european footbal club competit sold singl point sale produc distribut equal effici parti uefa compani regist regist compani term swiss civil code headquart locat nyon switzerland uefa associ nation footbal associ membership compris nation footbal associ situat european contin uefa member member associ locat eea uefa regulatori author european footbal uefa sole jurisdict organis abolish intern competit europ member associ footbal club particip intern competit tournament requir approv uefa organis fédération international de footbal associ fifa uefa organis number european footbal tournament addit uefa champion leagu uefa congress suprem control organ uefa nation footbal associ vote congress congress adopt uefa statut elect presid execut committe execut committe consist presid member hold offic nation member associ execut committe manag uefa extent deleg respons chief execut offic appoint execut committe draw regul govern condit particip stage uefa competit includ regul uefa champion leagu condit entri uefa champion leagu competit member associ footbal club affili member associ agre compli statut regul decis compet uefa organ notifi agreement uefa champion leagu origin uefa champion leagu uefa champion leagu uefa prestigi club competit origin creat european champion club cup prior season competit chang format time season uefa champion leagu open nation footbal associ domest club champion club finish domest championship tabl number club enter associ depend footbal associ posit uefa coeffici rank list includ qualifi stage total footbal club particip uefa champion leagu uefa champion leagu format uefa champion leagu format applic time notif consist qualifi phase prior uefa champion leagu uefa champion leagu consist group match final knockout phase quarter final semi final final uefa execut committe decid juli replac group stage knockout phase season elimin group stage total match total match dai uefa champion leagu format season competit consist phase footbal club particip initi qualifi round plai total match requir find qualifi join top automat qualifi plai uefa champion leagu uefa administr seed footbal club qualifi round group stage accord club rank establish begin season rank drawn basi combin nation associ coeffici footbal club individu perform uefa club competit period qualifi round draw number seed unseed footbal club determin pair qualifi round uefa administr empow form group accord set principl purpos draw footbal club involv uefa champion leagu group stage seed group accord aforement rank match plai uefa match calendar venu date kick time qualifi match confirm commun uefa administr nation associ footbal club concern member associ affili organis footbal club sell media right qualifi round uefa particip sell right uefa undertak organis administr respons conduct draw procedur appoint refere quot match deleg quot overse sport disciplinari standard uefa involv select appoint parti servic provid provid servic requir connect match uefa involv product full audio visual match coverag match appoint commerci partner sponsor supplier license footbal club extend joint sell arrang qualifi round manner right sold relev purpos decis uefa footbal club decid extend joint sell arrang match demand earli stage qualifi match low local natur match place small big club due uefa seed system pan european cross border appeal demand typic broadcast countri footbal club greatli increas cost uefa maintain consist brand present uefa champion leagu includ qualifi match joint sell concept match uefa make site survei visit addit match venu ensur complianc standard uefa champion leagu broadcast facil make quot clean quot stadia provid uefa champion leagu commerci partner uefa monitor oblig club meet particip uefa champion leagu explain fact uefa footbal club find effici sell media right jointli indispens restrict footbal club individu market qualifi phase match plai knockout system club plai oppon home match team score greater aggreg goal match qualifi stage qualifi round qualifi round uefa champion leagu group stage applic footbal club defeat qualifi round elimin competit club defeat qualifi round entitl plai round current uefa cup begin septemb footbal club contest group stage compris group club winner runner group total footbal club advanc knockout phase home basi surviv footbal club contest quarter final quarter final club semi final stage club club plai match home basi team score greater aggreg goal qualifi round winner semi final plai final stage singl match game plai tuesdai wednesdai night septemb final plai rule match uefa champion leagu kick hour central european time uefa champion leagu avoid clash fixtur domest leagu plai weekend uefa cup plai thursdai uefa role uefa champion leagu uefa organis administr respons uefa champion leagu uefa conduct draw procedur approv particip uefa appoint refere match deleg refere observ cover expens disciplinari bodi supervis enforc aspect competit uefa select appoint wide rang parti servic provid provid servic requir connect match televis event media market ag team independ market compani assist uefa implement follow commerci aspect uefa champion leagu agent uefa control respons team conduct negoti commerci partner agreement sign execut uefa assum legal respons uefa arrang product full audio visual match coverag match uefa broadcast partner act host broadcast match territori uefa assum respons broadcast match cancel postpon addit media oper uefa type commerci partner sponsor supplier license footbal club role uefa champion leagu particip footbal club provid team footbal player stadium uefa direct contact stadium owner footbal club oblig follow guidelin set uefa act uefa supervis respons fulfil safeti secur requir footbal club provid facil press hospit area offic work area seat uefa commerci partner uefa appoint quot venu team quot carri quot site survei quot ensur stadium equip stage uefa champion leagu match notif uefa notifi rule regul implement decis joint sell arrang commiss februari notif includ standard right agreement conclus televis broadcast sponsor supplier commiss issu statement object juli state notifi joint sell arrang relat sale televis broadcast right infring articl treati articl eea agreement state joint sell arrang elig exempt articl treati articl eea agreement statement object conclud notifi joint sell arrang prevent individu footbal club particip uefa champion leagu take independ commerci action respect tv right exclud competit individu suppli tv right interest buyer effect joint sell arrang restrict competit implic parti singl sourc suppli statement object found effici benefit joint sell arrang provid tv broadcast market negat commerci polici pursu uefa reason uefa sold free tv pai tv right exclus basi singl bundl singl tv broadcast territori year row broadcast right agreement cover tv right uefa champion leagu made singl larg broadcast territori acquir tv right uefa champion leagu exclus broadcast left number right effect unexploit broad exclus benefici effect tv broadcast market line helsinki report sport countri footbal drive forc develop pai tv servic essenti programm item free tv broadcast joint sell free tv pai tv right combin wide exclus term signific effect structur tv broadcast market enhanc media concentr hamper competit broadcast broadcast hold relev footbal tv right member state extrem difficult compet broadcast establish successfulli market uefa amend notif uefa repli statement object novemb januari uefa submit outlin joint sell arrang subsequ march uefa present right segment tabl exploit tv broadcast right media right uefa champion leagu includ right radio televis internet univers mobil telecommun system umt physic media dvd vh cd rom uefa propos joint sell arrang mean reduct uefa exclus sell uefa champion leagu media right joint sell arrang footbal club sell exclus basi parallel uefa media right relat action particip uefa propos impli unbundl media right split right packag offer sale separ packag parti uefa propos joint sell arrang subject meet uefa commiss modifi number point request commiss subsequ introduct modif commiss preliminari view competit concern express statement object remedi uefa propos commiss intend favour view respect uefa propos uefa notifi commiss commiss preliminari approv subject give parti opportun comment propos public notic pursuant articl regul notic publish offici journal european commun august prompt reaction number interest parti parti comment summaris section result commiss request uefa make amend joint sell arrang uefa agre amend joint sell arrang respect meet april uefa inform commiss intend attach condit exempt decis subsequ notifi thereof letter date uefa invit commun posit commiss intent impos condit uefa repli accept commiss intent uefa amend joint sell arrang uefa propos gener principl media right contract conclud period exceed uefa champion leagu season tv broadcast right footbal match subject joint sell explain recit uefa joint sell arrang appli initi qualifi round prior uefa champion leagu individu footbal club sell tv broadcast right match individu involv footbal club plai match uefa joint sell arrang appli uefa champion leagu group stage final knockout phase joint sell arrang appli total footbal club plai total match total match dai septemb uefa terminolog match dai consist calendar dai tuesdai wednesdai tender procedur award right contract quot invit tender quot give qualifi broadcast equal opportun bid right full knowledg kei term condit uefa time time publish criteria standard broadcast satisfi televis uefa champion leagu quot qualifi broadcast quot televis broadcast organis hold televis broadcast licenc relev territori infrastructur resourc stand broadcast uefa champion leagu program contract award right advertis uefa websit www uefa time qualifi broadcast contract territori entitl request invit bid document right packag principl put market time invit bid document relev detail right packag kei term condit explan inform interest parti provid bid qualifi broadcast entitl request present explain right packag offer sale process qualifi broadcast reason time limit submit bid uefa evalu bid accord number object criteria includ price offer right packag packag accept bidder relev broadcast oblig level audienc penetr bidder contract territori propos method deliveri transmiss propos promot support offer uefa champion leagu product capabl host broadcast expertis combin right packag offer contract territori balanc free pai televis negoti place individu bidder basi offer receiv content offer remain confidenti right packag uefa offer tv right smaller packag market market basi precis format vari depend structur tv market member state right offer uefa exclus sell main live right packag free tv pai tv compris match match night uefa champion leagu match plai tuesdai wednesdai packag includ pick match dai packag cover match total competit reach final stage main live packag absorb tv right uefa champion leagu uefa likewis initi exclus sell remain match uefa decid sell live pai tv pai view exploit uefa manag sell right week draw group stage uefa champion leagu uefa lose exclus sell tv right uefa exclus sell tv right parallel individu home club particip match uefa right segment mean footbal club sell live tv right compris packag individu restrict sell pai tv pai view exploit uefa individu footbal club sell remain match subject pick made broadcast bought main live packag uefa exclus sell highlight packag cover match uefa champion leagu match night footbal club exploit uefa champion leagu footag individu present footag club focus manner relat match particip broadcast exploit tv right sold individu club allow packag right singl product uefa champion leagu brand product live tv right uefa defin uefa champion leagu brand programm consist live uefa champion leagu match dai thursdai midnight dai match match week footbal club exploit defer tv right parallel uefa uefa exploit relat action uefa champion leagu competit individu footbal club exploit relat match particip individu sold match quot club brand quot bundl right club creat altern uefa champion leagu brand product context uefa accept programm delai tv right club channel uefa champion leagu content club magazin programm uefa defin programm uefa champion leagu brand uefa champion leagu content gener program programm uefa champion leagu content avoid defin uefa champion leagu brand entir match shown delai basi full minut club magazin programm gener program respect rule appli programm consist singl match uefa exclus sell live tv right eea defer right club subject rule insid eea internet right uefa respect match footbal club respect match particip provid video content internet half hour match finish midnight night match live stream made technic develop internet stage permit mainten satisfactorili high qualiti chang time make revisit embargo forese futur uefa offer quot competit specif quot quot uefa brand quot product footbal club offer quot club specif quot quot club brand quot product internet right uefa accept club channel programm uefa champion leagu content club magazin programm uefa champion leagu content defin uefa champion leagu brand product gener program maximum permiss uefa champion leagu content programm entir match shown delai basi full minut club magazin programm gener program respect rule appli programm consist singl match uefa footbal club choos provid servic internet servic provid content base raw feed produc televis uefa intend build servic produc uefa champion leagu content stream move pictur internet servic exploit quot www uefa quot footbal club websit uefa offer technic expertis media area club club acquir raw feed uefa particip uefa servic club customis edit content purpos creat club focus club brand product uefa appli principl financi solidar redistribut revenu media initi year period season footbal club pai solidar fee raw feed technic cost situat review end season fee transpar fair reason discriminatori submit arbitr system solv disput uefa establish revenu share mechan incom gener quot www uefa quot wireless umt right uefa respect match club respect match particip provid audio video content umt servic maximum minut action place technic transform delai content base raw feed produc televis uefa appli revenu share system respect incom gener raw feed umt content uefa intend build umt wireless product base extens video databas develop uefa uefa offer right exclus exclus basi oper umt licenc initi exception period year subsequ period year club acquir raw feed uefa particip uefa servic club customis edit content purpos creat club focus club brand product product consist sole uefa champion leagu content includ club relat multimedia content club pai fee uefa wireless servic raw feed fee transpar fair reason discriminatori submit arbitr system solv disput physic media right uefa footbal club entitl exploit physic media right dvd vh cd rom archiv materi previou uefa champion leagu season embargo hour final uefa right extend action uefa champion leagu right footbal club includ action particip audio right uefa respect match footbal club respect match particip sell licenc live radio broadcast uefa champion leagu footbal match exclus basi commerci right uefa jointli sell commerci right relat uefa champion leagu associ parti uefa champion leagu brand sponsorship right suppliership right licens right intellectu properti right sponsorship right uefa uefa champion leagu sponsorship packag compris tradit element event sponsorship programm sponsorship commerci airtim event broadcast sponsor purchas defin packag event right includ element perimet board sponsor logo identif backdrop ticket advertis match dai programm sponsor identif ticket offici design uefa champion leagu logo addit media right sponsor consist broadcast sponsorship right sponsor programm billboard open close sequenc uefa champion leagu programm quot break bumper quot option purchas commerci airtim uefa champion leagu programm uefa suppliership right addit sponsorship right uefa champion leagu concept supplier packag comput telecommun supplier technic support broadcast graphic servic return receiv screen credit european live match broadcast highlight programm licens right uefa champion leagu licens concept select compani produc high qualiti product relat uefa champion leagu uefa champion leagu video game uefa champion leagu video uefa champion leagu cd rom footbal encyclopaedia intellectu properti right uefa regist holder categori intellectu properti trademark design right uefa champion leagu quot starbal quot logo recognis trademark uefa champion leagu uefa champion leagu music uefa champion leagu logo trophi protect trademark offici music commiss uefa form part uefa champion leagu competit anthem plai televis open close sequenc countdown kick uefa champion leagu stadium europ uefa hold copyright music club qualifi uefa champion leagu orthograph music artist form develop connect uefa champion leagu logo commerci promot purpos durat competit relev market product market uefa submiss uefa submit uefa champion leagu import sport event constitut separ relev product market uefa argu part wider market larg number sport event addit uefa champion leagu broadcast sponsor supplier achiev commerci object nation club footbal leagu addit prestigi qualiti sport event market sport content popular film soap opera comedi show attract sizeabl audienc uefa argu commiss differenti uefa champion leagu match involv domest club uefa champion leagu match involv domest club uefa submit free tv market pai tv market constitut distinct relev product market market commiss consid market relev assess effect joint sell arrang upstream market sale acquisit free tv pai tv pai view right downstream market tv broadcast compet advertis revenu depend audienc rate pai tv pai view subscrib upstream market wireless umt right internet right video demand right emerg media market upstream downstream level parallel develop market pai tv sector market commerci right sponsorship suppliership licens upstream market acquisit tv broadcast right footbal event plai regularli year viewer prefer decis type broadcast content acquisit polici determin programm broadcast broadcast actual potenti buyer tv broadcast right footbal event footbal equal import broadcast whichev market oper broadcast acquir programm order attract larg audienc financ fulli partial advertis revenu sell opportun advertis exposur audienc compli public servic oblig pai tv oper bui programm entic peopl subscrib servic characterist programm achiev desir purpos delimit ambit market acquisit tv broadcast right substitut test analys extent programm achiev desir purpos specif type content regularli attract high audienc number specif audienc provid brand imag achiev mean content consid content constitut separ relev product market programm place competit restraint right holder abil determin price tv broadcast right commiss investig situat commun gather evid suggest exist separ market acquisit tv broadcast right footbal event plai regularli year conclus repres expans conclus reach previou case tp case commiss found univers acknowledg film sport event popular pai tv product suggest separ market exist right broadcast sport event commiss found sport programm characterist achiev high view figur reach identifi audienc target advertis commiss adopt precis definit market case case uefa broadcast regul commiss investig suggest likelihood exist separ market acquisit tv broadcast right footbal event plai regularli year definit practic involv nation leagu cup event uefa champion leagu uefa cup suggest distinct made footbal event place regular basi year reason constitut equal regular sourc program broadcast decis found element present definit separ market tv broadcast right footbal event plai regularli year commiss defin relev product market case commiss market investig case merger sport right trade subsidiari sport snc ufa sport gmbh group jean claud darmon sa demonstr sport broadcast right constitut distinct field televis program market subdivid separ product market eea footbal broadcast right regard substitut sport broadcast right commiss conclud separ market acquisit resal footbal broadcast right event plai regularli year practic involv match nation leagu primarili divis cup uefa champion leagu uefa cup conclud event place intermitt part market definit present case commiss consid relev product market appropri defin market acquisit tv broadcast right footbal event plai regularli year definit practic includ nation divis cup event uefa champion leagu uefa cup tv right footbal event creat brand imag tv channel broadcast reach audienc retail level reach programm pai tv footbal main driver sale subscript free tv footbal attract consum demograph advertis attract type program channel brand imag footbal import broadcast due abil act develop brand imag channel footbal distinct high profil desir viewer footbal gener high audienc figur produc event place regularli year viewer attract match tournament footbal tournament brand uefa champion leagu guarante viewership long period induc viewer regularli make appoint view channel associ footbal contribut develop brand imag channel develop brand imag increasingli import tv industri number channel viewer choos increas rapidli product gener homogenis wider choic viewer increasingli difficult tv channel attract maintain audienc loyalti brand encourag audienc schedul view habit make appoint view channel loyalti achiev offer quot differenti quot product includ ey catch programm strongli associ channel programm channel broadcast programm uefa champion leagu strongli brand event viewer develop habit screen channel port call determin view choic creation brand loyalti channel encourag viewer channel quot point refer quot view benefici effect programm broadcast channel abil build brand loyalti channel import type channel import advertis fund tv channel present audienc advertis broadcast sell advertis space footbal attract respect wide continu high audienc figur viewer want watch match switch channel advanc match quot hang quot match broadcast interest case reflect advertis rate high advertis slot immedi match respect programm broadcast match commiss investig confirm develop brand imag import broadcast determin acquir footbal right broadcast footbal enabl creat brand imag channel develop avail altern program alter interest demand broadcast right footbal event valu footbal broadcast brand build regular unlik sport event footbal characteris nation european tournament plai regularli year uefa champion leagu recognis tournament strongli develop brand footbal unlik sport broadcast achiev high view figur regular sustain continu basi access right leagu event sport whilst sport produc larg audienc figur achiev continu view figur footbal signific brand channel achiev sustain period quest brand imag strong broadcast circumst mind lose monei individu programm qualiti pull viewer channel broadcast footbal consid kind loss leader invest acquir tv right strictli speak hope recuper revenu make individu broadcast isol featur tv right footbal consequ price broadcast pai right exce price includ event formula ondigit state quot footbal right expens sport quot total expenditur sport recent substanti increas footbal account singl highest proport tv channel total sport expenditur european averag high percentag dedic acquisit tv right footbal repres import broadcast attach footbal compar acquisit broadcast right sport event audienc order attract widest audienc broadcast seek balanc schedul rang programm cater wide audienc part public servic remit public servic broadcast pai tv broadcast cater tast peopl order sell subscript commerci free tv broadcast reason balanc schedul gener sell quot packag quot advertis slot spread programm individu slot programm produc wish advertis uefa champion leagu purchas slot type programm reflect optimum strategi advertis aim reach larg proport potenti custom show advert rang carefulli select programm watch potenti custom group fact footbal regular frequent event attract high view figur enhanc footbal programm part advertis packag advertis make frequent contact potenti custom distinct profil decid quot packag quot advertis randomli pick programm show advert profil audienc programm attract crucial factor account reflect quot raison être quot advertis compani essenti advertis order attract custom exist order advert fulfil purpos potenti interest product shown type viewer equal broadcast advertis peopl watch tv peopl spend power pattern sought viewer men averag spend power ag group group gener consid fix spend pattern compar older peopl product servic problem broadcast advertis group high proport quot light viewer quot televis rule watch televis harder advertis messag target group televis advertis compar group popul women ag averag watch great deal televis attract elus target group make programm watch signific broadcast keen programm attract audienc commiss investig situat member state shown footbal mass attract sport high view figur programm effect tool address group popul third viewer male ag group result footbal tool reach hard audienc broadcast charg higher rate advertis connect footbal compar programm price advertis slot transmiss footbal higher transmiss sport uefa champion leagu broadcast charg premium depend team involv stage tournament attract programm level competit tv right vari type sport type event mass sport footbal gener attract larg audienc contrast minor sport achiev low rate member state footbal constantli achiev highest audienc figur footbal account top european sport broadcast popular footbal viewer express number hour dedic broadcast sport number hour dedic footbal transmiss transmit sport tenni achiev half hour figur led author kagan comment quot tv sport hour breakdown illustr soccer posit valuabl sport cover quot kagan confirm find report state quot soccer popular program tv western europ made massiv total sport program quot conclus upstream market commiss investig show programm place competit restraint abil holder tv right footbal event plai regularli year determin price tv right tv right sport event type programm featur film put competit restraint holder tv right footbal event includ right market definit make definit wide word substitut tv right footbal tv right type programm suggest narrow market definit exist match involv nation club assum market definit correct substanti alter market share uefa altern market definit purpos case commiss conclud separ market acquisit tv broadcast right footbal plai regularli year definit practic involv match nation leagu cup event uefa champion leagu uefa cup downstream market broadcast compet advertis revenu depend audienc rate pai tv subscrib acquisit tv broadcast right footbal event close link downstream televis market footbal event broadcast import element tv broadcast competit advertis free tv depend viewer interest rate pai tv subscrib entic subscrib tv channel mean footbal upstream downstream market acquisit media right media wireless umt internet footbal uefa joint sell arrang limit tv right cover form media right uefa champion leagu address commiss statement object includ uefa amend notifi joint sell arrang media right wireless internet content right market infanc larg due fact technolog earli stage develop lack infrastructur present deliv servic consum clear empir evid base market definit draw conclus broad permit realist apprais restrict effect uefa joint sell arrang media market content right develop servic content right tv broadcast servic footbal content entic consum pai tv subscript attract advertis tv channel servic increasingli narrowli target form content deliveri identifi suppli narrow custom demand case current media deliveri system narrow upstream content market emerg abil suppli narrow downstream market footbal content right relat tv broadcast constitut separ relev product market relat media footbal content similar function media oper acquir footbal content attract advertis subscrib form exploit provid specif servic specif consum demand servic deliv wireless mobil devic internet compet live tv broadcast likewis mobil clip servic compet televis highlight packag media market emerg upstream downstream level parallel develop market pai tv sector upstream downstream market commerci right sponsorship suppliership product licens uefa jointli sell number commerci right relat uefa champion leagu sponsorship suppliership product licens commerci right form part wider product market commerci advertis uefa sale commerci right appreci restrict competit purpos case defin scope relev product market geograph market uefa submit geograph scope affect market essenti nation charact cultur factor nation audienc prefer geograph scope upstream market media right footbal event uefa champion leagu sold nation basi due charact distribut nation due nation regulatori regim languag barrier cultur factor commiss consid geograph scope upstream market media right nation geograph scope relev product market commerci right wider nation sponsor associ uefa champion leagu individu footbal club uefa joint sell arrang commerci right appreci restrict competit purpos case defin geograph scope relev product market geograph scope downstream market reason defin geograph scope upstream market nation vari regulatori regim languag barrier cultur factor decis downstream market pai tv broadcast sell subscript viewer territori tv advertis adapt fit tast languag territori appli media servic commiss consid geograph scope downstream market nation confin linguist region parti observ commiss publish notic offici journal european commun pursuant articl regul prompt reaction number interest parti footbal associ compromis european econom interest group found member lead european footbal club consid achiev segment media right separ window address satisfactori manner object rais commiss consid mix joint individu sale strike balanc solidar protect consum freedom individu club support compromis solut market model emphasis implement involv activ particip parti concern decis make bodi uefa pai tv broadcast concern reorganis uefa champion leagu media right sale system increas competit tv broadcast market account current econom realiti pai tv europ reduct exclus split packag short embargo reduc broadcast sport event held exclus broadcast segment right commiss strive risk reduc event lead footbal tv viewer bui subscript fear competit internet umt restrict impos media right inter alia longer embargo hold back develop media free tv broadcast posit opportun creat solut note inter alia packag solut opportun free tv broadcast broadcast uefa competit prove practic note uefa cup free tv broadcast broadcast uefa competit free tv broadcast state unabl determin basi fact provid system practic allevi concern risen statement object concern reduc level exclus creat packag packag live right real broadcast nation game definit includ gold silver packag sport right agenc congratul uefa commiss agre compromis gener accept principl joint sell consid principl guarante attract product quot uefa champion leagu quot brand consum interest fit reconcil interest stake regret deviat joint sell principl creat packag neg influenc uefa champion leagu brand sport right agenc convinc compromis solv issu object commiss tv broadcast right footbal event repres broadcast right regular footbal event argu joint sell arrang establish uefa champion leagu brand solidar singl point sale relev argument articl argu compromis serv model footbal competit includ uefa cup packag commerci valuabl match match contain packag commerci uefa market wireless internet servic cover uefa champion leagu addit footbal club restrict market club brand relat servic concern club creat product compet uefa champion leagu final point club pai fee raw feed internet right midnight telecommun oper interest free tv internet wireless welcom commiss initi open market sale uefa champion leagu media right consid packag unbundl allow broadcast bid singl match broadcast prevent bundl packag argu packag sold free tv pai tv broadcast consid tv broadcast allow resel right isp wireless provid internet servic provid live right embargo long defer exploit internet tv distinct market regret defer right reserv uefa footbal club internet servic provid exclud compet right nation competit author submit comment commiss consid compromis resolv problem identifi statement object qualifi exempt consid horizont level uefa arrang remain restrict competit uefa continu maintain exclus sell match respect vertic level commerci model allevi competit concern main packag effect reach larg broadcast consid footbal club sale packag pai tv pai view illus germani pai view broadcast final radio broadcast queri uefa sell radio right view inform public argu public access inform consid market tv uefa inform basi parti comment commiss identifi issu modif compromis requir issu rais parti comment discuss uefa number meet gave rise exchang correspond uefa agre amend joint sell arrang accommod comment modif relat restrict impos footbal club individu sale media right bundl field restrict achiev equit balanc mix joint individu sell internet servic provid grant access content applic articl treati articl eea agreement jurisdict case commiss compet author appli articl treati articl eea agreement basi articl eea agreement uefa joint sell arrang appreci effect competit common market trade member state articl treati articl eea agreement articl treati prohibit incompat common market agreement undertak decis associ undertak concert practic affect trade member state object effect prevent restrict distort competit common market articl eea agreement model articl treati similar prohibit refer articl treati quot trade member state quot replac refer quot trade contract parti quot refer competit quot common market quot replac refer competit quot territori cover eea agreement quot agreement decis undertak associ undertak court justic rule regard object commun sport subject commun law extent constitut econom activ mean articl treati footbal club engag econom activ undertak mean articl treati articl eea agreement membership nation footbal associ consist footbal club nation footbal associ associ undertak mean articl treati articl eea agreement nation footbal associ undertak engag econom activ member uefa nation footbal associ uefa associ associ undertak associ undertak uefa undertak engag directli econom activ notwithstand fact entiti profit make bodi uefa nation footbal associ footbal club undertak mean articl treati articl eea agreement articl treati articl eea agreement applic associ undertak activ associ undertak belong associ calcul produc result articl treati articl eea agreement aim suppress associ intend coordin conduct member market regul uefa champion leagu constitut decis associ associ undertak mean articl treati articl eea agreement regul uefa champion leagu provid regulatori basi manner commerci right uefa champion leagu sold uefa execut committe adopt regul uefa champion leagu uefa congress membership consist nation footbal associ footbal club member appoint execut committe regul uefa champion leagu bind nation footbal associ footbal club footbal club plai uefa champion leagu owner commerci right uefa champion leagu confirm bind natur uefa statut regul uefa champion leagu decis relev competit compet bodi uefa refer entri form sign sign particip uefa champion leagu agreement aforement compet bodi uefa associ footbal club uefa adopt joint sell arrang uefa champion leagu media right content summaris section uefa futur conclud right contract parti basi principl enshrin notifi joint sell arrang vertic right agreement televis broadcast origin notifi longer applic introduct joint sell arrang address decis restrict competit notifi joint sell arrang grant uefa exclus sell jointli commerci right behalf footbal club particip uefa champion leagu includ media right relat uefa champion leagu involv action match uefa champion leagu media right list section relat type media right restrict right specif market restrict effect uefa joint sell arrang capabl manifest market right uefa joint sell arrang effect agreement jointli exploit commerci right uefa champion leagu exclus basi joint sell bodi uefa prevent individu footbal club individu market right prevent competit footbal club uefa footbal club suppli parallel media right uefa champion leagu interest buyer upstream market mean parti singl sourc suppli parti commerci oper forc purchas relev right condit jointli determin context invit bid issu joint sell bodi mean joint sell bodi restrict competit sens determin price trade condit behalf individu footbal club produc uefa champion leagu content absenc joint sell agreement footbal club set price condit independ competit reduct competit caus joint sell arrang lead uniform price compar situat individu sell uefa joint sell arrang effect restrict impos footbal club respect exploit commerci right grant uefa joint sell exploit individu restrict impos individu footbal club concern restrict footbal club individu sell live tv right restrict sell live right pai tv pai view broadcast prevent sale right free tv broadcast packag right segment tabl embargo exploit defer media right tv internet right packag right segment tabl limit bundl individu sold live defer media right restrict footbal club sell individu sold media right end user broadcast exploit right uefa champion leagu focus product packag right segment tabl uefa joint sell arrang restrict competit upstream market footbal club uefa footbal club suppli commerci right interest buyer addit notifi joint sell arrang impact downstream broadcast market footbal event import element tv broadcast competit advertis subscrib pai tv pai view servic arrang effect restrict competit caught prohibit articl treati articl eea agreement scope present procedur sale polici media right longer offer singl oper split larg number smaller right packag object present procedur ascertain individu right contract uefa broadcast restrict competit mean articl treati articl eea agreement ascertain context present procedur competit restrict singl oper acquir packag right decis deal individu right contract conclud uefa parti prejudic evalu commun competit law applic articl treati articl eea agreement leagu right individu footbal club right individu footbal match plai uefa champion leagu particip footbal club claim ownership commerci right difficult deni individu home club user footbal ground deni admiss media oper wish record match likewis difficult deni visit club particip footbal match influenc match record footbal tournament footbal club stake right constel plai ownership consid extend footbal tournament larg number individu ownership constel independ fact footbal club plai footbal tournament ownership extend involv match tournament ownership inter link extent held club ownership share leagu individu match uefa argu uefa intellectu effort organis respons creat footbal leagu brand imag distinct particip footbal club joint sell arrang commerci right uefa argu owner uefa champion leagu properti right due task undertak extent uefa sell properti articl treati articl eea agreement inapplic uefa case concern joint sell arrang term right sold parti uefa argu long term restrict competit infring articl treati articl eea agreement uefa argu uefa consid sole owner properti right consid quot owner quot right uefa notifi joint sell arrang fundament convent joint sell arrang individu undertak pool individu own right sell jointli uefa case exploit properti right uefa stress view properti right situat refer situat individu member state commiss take note fact common uniform concept eea member state ownership properti media right footbal event commun eea law concept true uefa sole owner right member state horizont restrict competit occur uefa sell commerci right basi inform submit uefa uefa consid owner right sole owner question ownership nation law commiss appreci issu case prejudic determin nation court commiss proce basi ownership footbal club uefa individu match ownership concern horizont right aris footbal tournament consid purpos case quantifi respect ownership share suffic note multipl owner media right uefa champion leagu agreement owner footbal club uefa indispens produc unit output licenc broadcast match caught articl treati articl eea agreement agreement uefa joint sell arrang extend articl treati articl eea agreement appli arrang special characterist sport uefa opinion evalu relationship footbal club quot free plai competit quot test footbal club independ competitor uefa consid test valid evalu merit agreement independ busi entiti compet normal circumst uefa articl treati articl eea agreement applic structur oper uefa champion leagu serv promot restrict competit european footbal uefa consid model financi solidar help maintain balanc club encourag recruit young player serv promot competit european footbal result financi polici implement uefa competit club europ enhanc number competitor market increas court justic rule regard object commun sport subject commun law extent constitut econom activ mean articl treati uefa footbal club econom competitor sell commerci right properti right media right footbal match joint sell arrang parti sell right individu competit fact object notifi agreement organis uefa champion leagu sale commerci right uefa champion leagu commiss awar form cooper particip organis footbal leagu context interdepend club interdepend club extend activ uefa champion leagu particip club compet area sponsorship stadium advertis merchandis club compet player decis associ associ undertak sell commerci right jointli behalf member area club econom competitor term articl treati articl eea agreement stage footbal leagu provis applic arrang specif characterist sport account protect weaker club cross subsidis fund richer poorer club mean consid articl treati articl eea agreement uefa joint sell arrang prerequisit exist uefa champion leagu uefa organis uefa champion leagu joint sell arrang redistribut revenu uefa consid joint sell arrang imped trade member state redistribut revenu uefa serv enlarg competit base european footbal uefa view financi polici pursu object recognis court justic bosman case object maintain balanc club preserv degre equal encourag recruit player commiss fulli endors specif sport express declar european council nice decemb occas council encourag mutualis part revenu sale tv right level benefici principl solidar level area sport uefa interest commerci aspect understand demonstr joint sell arrang indispens prerequisit redistribut revenu uefa cup demonstr pan european footbal competit exist joint sell arrang sale tv right case individu footbal club sell tv right individu nation exampl spain itali greec redistribut revenu undertaken wai link joint sell arrang implement taxat system voluntari contribut articl treati articl eea agreement applic joint sell arrang event argument articl treati articl eea agreement appreci restrict competit assess appreci restrict competit commiss note premium sport footbal regard main driver televis uefa sold uefa champion leagu tv right chf million eur million season commun wide averag uefa champion leagu account monei paid tv right footbal event broadcast bear mind footbal account singl highest proport tv channel sport expenditur commiss consid effect uefa joint sell arrang bring appreci restrict competit broadcast market effect trade member state articl treati aim agreement harm attain singl market member state partit nation market affect structur competit common market similarli articl eea agreement direct agreement undermin achiev homogen european econom area commerci right uefa champion leagu sold eea uefa joint sell arrang affect trade member state media right sold individu footbal club exclus basi chang flow trade tv right uefa champion leagu prestigi pan european club footbal tournament involv european club agreement establish joint sell arrang footbal club particip uefa champion leagu appreci effect trade member state articl treati articl eea agreement evalu restrict competit creat uefa joint sell arrang pursuant criteria exempt set articl treati articl eea agreement commiss consid benefit gener restrict arrang benefit offset restrict effect exempt articl treati articl eea agreement justifi assess requir articl treati articl eea agreement benefit gener notifi joint sell arrang outweigh neg effect deploi grant footbal club uefa exclus sell commerci right relat uefa champion leagu restrict agre footbal club sell commerci right individu articl treati articl eea agreement provid provis articl treati articl eea agreement declar inapplic agreement undertak contribut improv product distribut good promot technic econom progress allow consum fair share result benefit impos undertak concern restrict indispens attain object afford undertak possibl elimin competit respect substanti part product question section assess relat condit improv product distribut promot technic econom progress uefa consid joint sell arrang facilit busi oper uefa commerci partner creat singl point sale creation singl point sale interest intern tournament uefa champion leagu tournament involv great number footbal club countri addit practic difficulti creat issu ownership structur vari member state member state possibl presenc multipl owner media right match dispers demand broadcast likewis nation oper nation market uefa argu creation singl point sale prerequisit exist uefa champion leagu product individu club start season tournament sign commerci agreement broadcast give broadcast certainti footbal club make end uefa champion leagu season element uncertainti broadcast similarli joint sell right uefa sponsor supplier receiv uniform packag durat competit guarante media exposur entir period event structur advertis budget uefa consid joint sell arrang enabl uefa maintain uniform excel consist quot product quot level qualiti achiev media right handl ad hoc basi individu footbal club sell media right success oper essenti mainten distinct uefa champion leagu brand interest uefa commerci partner uefa final argu uefa financi solidar model support develop footbal grass root upward improv product stimul develop sport smaller countri result competit base futur european footbal allow smallest financi weakest footbal club compet biggest strongest footbal club singl point sale leagu product joint sell media right footbal tournament advantag media oper footbal club viewer lead creation singl point sale acquisit packag leagu product advantag singl point sale attract context nation footbal tournament intern competit difficulti sell right greater effici joint sell high creation singl point sale interest intern tournament uefa champion leagu tournament involv great number footbal club countri addit practic difficulti creat issu ownership structur vari member state member state dispers demand broadcast likewis nation oper nation market joint sell creation packag uefa champion leagu right media oper provid coverag consum leagu entir season creation singl point sale facilit exist uefa champion leagu product view hybrid charact uefa champion leagu combin leagu knock competit limit number footbal club reach final stage competit individu club enter commerci agreement give broadcast guarante plan programm schedul uefa champion leagu season final round joint sell tv right solv problem broadcast bui right footbal club broadcast match plai dai benefit packag approach evid match week right entir uefa champion leagu comprehens highlight programm produc offer possibl show interest bit action match dai week question benefit evid respect live coverag joint sell media oper consum overview uefa champion leagu benefit viewer gener interest uefa champion leagu ensur club grant right uefa licens media oper uefa offer complet packag right oper packag includ pick match plai match dai imposs start season match interest season packag media oper opportun purchas sell consum distinct valuabl media servic guarante coverag interest match season conceiv media oper put packag joint sell requir acquisit significantli right case media oper creat end product context individu sale media right risk significantli effici involv acquisit transact cost guarante equal interest select match media oper bui right individu start footbal season consecut footbal season develop depend perform footbal club addit conduct negoti footbal club uefa member territori commun difficulti transact cost entail broadcast acquir leagu media right packag origin right holder singl outlet respect joint sell reduc transact complex cost broadcast broadcast establish predict commerci technic program plan footbal season enhanc sell advertis slot subscript enabl advertis build campaign tv coverag leagu instrument secur broadcast sponsorship joint sell reduc broadcast financi risk situat individu sell media right footbal club risk reduct right acquir individu club club perform badli leagu joint sell higher level invest leagu product lead innov match coverag gener present stadium studio respect competit media right sold individu club right gener aggreg packag level transact chain intermediari sport agent broadcast creat clear hous joint exploit bodi level packag aggreg individu right optim effici exploit media right footbal tournament viewer benefit offer multipl form coverag uefa champion leagu viewer interest choic form broadcast match leagu viewer choic watch match live total length inform match delai basi time viewer gain inform singl match match match dai jointli sold packag leagu product provid viewer product desir broadcast simpli acquir right singl match right provid coverag match leagu match dai footbal club benefit sale commerci right singl point sale joint sell agenc footbal club avoid build commerci depart magnitud deal complex develop commerci polici execut right deal larg number countri extrem difficult footbal club build commerci depart outsourc function circumst individu footbal club easili carri task respect nation competit nation market easili access term languag cultur commun commerci transpar brand uefa argument creat maintain uniform consist qualiti uefa champion leagu product joint sell arrang merit factor contribut establish reput brand uniform high qualiti tv coverag underpin homogen present increas attract viewer factor attract footbal club particip intern tournament uefa champion leagu fact prestigi pan european club footbal tournament particip european footbal club factor underli success uefa champion leagu distinguish tournament specif task undertaken uefa includ quot dress quot stadium facil record match screen present screen signag music organis step undertaken uefa joint sell leagu media product provid benefit broadcast term common consist screen present match partner broadcast uefa champion leagu season benefit viewer immedi recognis uefa champion leagu brand media product qualiti footbal turn stimul viewer interest demand uefa joint sell packag media right broadcast lead object media coverag uefa champion leagu coverag leagu manner protect leagu media product brand situat footbal club present favour bia detriment club leagu brand improv coverag interest uefa champion leagu brand improv product distribut uefa champion leagu media product footbal club individu sale live tv right unsold joint sell bodi uefa exclus sell live tv right compris packag right segment tabl exclus week draw round uefa champion leagu take place august cut date uefa fail sell right footbal club opportun offer right pai tv pai view market exclus basi parallel uefa right refer packag right segment tabl philosophi commiss insist give footbal club opportun individu sale live tv right twofold effici benefit joint sell argu joint sell bodi fail find demand market right maintain competit uefa footbal club bring right market help avoid right uefa champion leagu remain unus demand footbal club meet demand free tv broadcast risk unus right occur territori pai tv pai view broadcast exist pai tv pai view broadcast satisfi demand gold silver right packag case free tv broadcast potenti buyer right effici prevent potenti acquir right decis made subject condit provis packag right segment tabl restrict footbal club sell live tv right free tv broadcast appli reason offer pai tv broadcast footbal club individu sale defer media right amend joint sell arrang number addit type defer tv right media right exploit uefa individu club parallel addit media right made exploit uefa footbal club embargo introduc secur product viewer interest establish reput uefa champion leagu brand strictli uniform high qualiti tv coverag underpin homogen present defer tv right midnight dai game relev match week archiv right hour final current develop internet ensur uefa champion leagu internet product remain qualiti product right hour game chang time make revisit embargo forese futur circumst commiss consid neg effect aris joint sell arrang outweigh increas amount content made wider distribut promot technic econom progress media content media carrier distribut enhanc focu respect uefa champion leagu footbal club brand footbal club exploit uefa champion leagu footag individu present footag club focus manner relat action particip footbal club broadcast exploit media right question packag right footbal club singl product uefa champion leagu brand product live tv right uefa defin uefa champion leagu brand product consist live uefa champion leagu match dai delai tv right internet right uefa accept programm uefa champion leagu content club channel uefa defin uefa champion leagu brand programm present club magazin programm uefa champion leagu content gener program maximum permiss uefa champion leagu amount programm entir match shown delai basi full minut club magazin programm rule appli programm consist singl match similarli match broadcast gener program channel rule appli situat definit uefa champion leagu brand product optimis global interact uefa champion leagu brand club brand product provis brand aim further develop uefa champion leagu brand uniqu independ qualiti label footbal media product distinguish club brand product exist parallel uefa champion leagu brand product definit design ensur club right metamorphos product confus uefa champion leagu contribut safeguard ident reput uefa champion leagu product uefa champion leagu brand circumst serv vehicl platform exposur promot individu footbal club eea benefit smaller club brand wider geograph area broader televis exposur mean solidar notif uefa advanc justif exempt issu financi solidar uefa argu financi solidar model support develop european footbal ensur fairer distribut revenu solidar model improv product stimul develop sport commiss understand desir maintain balanc footbal club plai leagu creat excit footbal match reflect translat media right appli educ suppli player player fundament element ventur commiss recognis cross subsidis fund richer poorer achiev commiss favour financi solidar principl endors european council declar sport nice decemb commiss found effici consum benefit creat origin notifi joint sell arrang outweigh neg impact restrict competit inher system commiss consid purpos procedur solidar argument exempt articl treati articl eea agreement amend joint sell arrang justifi creation brand leagu product sold packag singl point sale conclus improv product distribut promot technic econom progress commiss accept decis footbal club uefa joint sell arrang improv product distribut uefa champion leagu mean articl treati articl eea agreement enabl creation qualiti brand content product provid advantag media oper footbal club viewer lead creation singl point sale acquisit packag leagu product benefit aris restrict footbal club freedom sell live tv right packag broadcast pai tv pai view broadcast decis subject condit enabl footbal club sell live tv right free tv broadcast reason offer pai tv broadcast fair share benefit consum commiss consid uefa joint sell arrang consum fair share benefit creat singl point sale explain section commiss consid creation uefa champion leagu packag content singl point sale genuin benefit flow uefa joint sell arrang media oper consum footbal content effici easier access uniqu content addit carri uefa champion leagu qualiti brand label uefa joint sell arrang creat effici media oper invest improv product transmiss technolog qualiti televis coverag qualiti product present lead intens innov exploit right benefit consum sale uefa champion leagu media right separ packag mean public bid procedur enhanc possibl broadcast includ small medium size compani obtain uefa champion leagu content uefa champion leagu joint sell arrang ensur compani interest media defer media right archiv opportun bid content right commiss consid viewer access qualiti media coverag uefa champion leagu product allow watch premium match match dai entir season interest viewer benefit facilit access defer media content archiv materi special interest section commiss consid restrict packag right segment tabl limit footbal club sell tv right pai tv pai view broadcast lead improv product distribut promot technic econom progress addit benefit consum aris restrict fact main justif put forward uefa justifi restrict link uefa fear absenc restrict risk sever econom devalu main right packag difficult restrict design maintain rais price remov content free tv broadcast regard enhanc consum benefit restrict indispens indispens restrict creat leagu product sold singl point sale commiss note media right sport competit aggreg form level exploit chain offer viewer commiss neutral undertak task commiss note uefa legitim interest creat uefa champion leagu focus product separ interest oper creat aggreg product base uefa champion leagu footag interest overlap coincid uefa necessarili reli broadcast sport right agent creat uefa champion leagu focus product behalf uefa wish ensur benefit member support uefa champion leagu media product indispens uefa role ensur product product notifi joint sell arrang uefa ensur product qualiti product repres uefa champion leagu object independ manner complex produc product individu sale club compromis qualiti avail uefa champion leagu product effici media oper uefa champion leagu pan european footbal tournament involv particip countri practic matter interest uefa champion leagu media product encompass match interest consum season imposs predict accur start season match interest end season media oper bui match advanc altern bui signific number match number club ineffici guarante success media product footbal leagu gener aggreg media product cover leagu commiss accept aggreg indispens present worthwhil product interest viewer commiss simpli examin term aggreg take place ident bodi perform task thirdli indispens club sell behalf precis right includ jointli sold uefa champion leagu packag intellectu properti hand seller combin revenu sale significantli receiv seller media oper interest right competitor reduc possibl distinguish product product competitor word alter arrang club grant uefa exclus licenc media right time maintain improv effici refer requir articl treati articl eea agreement joint sell bodi fail sell aggreg media right media right sold uefa composit product right joint sell bodi remain exclus individu owner opportun test market demand individu right indispens proper function joint sell bodi restrict impos footbal club sell right individu commiss accept indispens uefa exclus sell uefa champion leagu live delai tv right europ likelihood wider effici distribut uefa champion leagu uefa principl present product wider appeal individu footbal club central packag product identifi uefa champion leagu product focus individu footbal club uefa champion leagu effici produc joint sell uefa role coordin work mechan joint sell indispens provis consum uefa champion leagu media product commiss accept restrict competit uefa joint sell arrang indispens mean articl treati articl eea agreement provid effici improv lead consum benefit long joint sell bodi find demand jointli sold media right individu footbal club sale media right featur european footbal club typic particip number leagu cup tournament season success uefa champion leagu team particip nation leagu cup individu footbal club group support interest fate action club demand club relat item includ club relat media product club carri larg number commerci activ aim provid fan target servic footbal fan interest club tournament club particip uefa joint sell arrang good opportun follow club uefa joint sell arrang focus develop uefa champion leagu brand club pursu relationship fan footbal club subject limit restrict sell media right individu restrict consid indispens function uefa joint sell arrang uefa joint sell arrang club address fan live televis uefa manag sell live right footbal club address fan defer televis mechan reproduct media internet umt live tv right sold footbal club concern footbal match pick broadcast bought gold silver live televis packag sold uefa part packag right segment tabl right refer packag cover match order improv chanc residu right find buyer consid indispens uefa joint sell bodi exclus sell live tv right joint sell bodi uefa fail sell right packag week draw group stage uefa champion leagu uefa lose exclus sell cut date footbal club hold live tv right match question opportun sell right refer packag right segment tabl exclus basi competit uefa uefa right segment mean footbal club restrict sell residu live tv right pai tv pai view broadcast commiss consid restrict impos footbal club indispens attain object set articl treati articl eea agreement joint sell bodi proven ineffici sell residu right question cut date consid indispens proper oper joint sell arrang attain result benefit footbal club prevent sell right free tv broadcast reason offer pai tv broadcast occur territori pai tv pai view broadcast exist pai tv pai view broadcast satisfi demand gold silver right packag decis made subject condit extent reason offer pai tv pai view broadcast restrict impos joint sell arrang packag right segment tabl aim prevent footbal club sell live tv right free tv broadcast appli embargo impos exploit defer media right appli equal right sold jointli uefa right sold individu footbal club indispens enhanc focu leagu product highlight product cover uefa champion leagu entireti embargo contribut creat product viewer interest establish reput uefa champion leagu brand close uniform high qualiti tv coverag underpin homogen present affect accept viewer embargo impos exploit internet right maintain embargo qualiti reason chang time develop internet technolog footbal club exploit uefa champion leagu footag individu present footag club focus manner relat action particip footbal club bodi cede media right allow packag right footbal club singl product altern uefa champion leagu brand product live tv right product defin consist live uefa champion leagu match match dai delai tv right internet right uefa accept programm uefa champion leagu content club channel uefa defin uefa champion leagu brand programm present club magazin programm uefa champion leagu content gener program maximum permiss uefa champion leagu amount programm entir match shown delai basi full minut club magazin programm rule appli programm consist singl match similarli match broadcast gener program channel rule appli situat commiss accept provis regul possibl parti bundl media right sold individu footbal club indispens preserv integr brand jointli sold uefa champion leagu media right receipt comment repli notic publish pursuant articl regul commiss request clarif rule lead reduct scope intens singl broadcast exploit individu sold live match contemporan commiss consid open possibl render impact restrict margin felt end user right broadcast right singl broadcast suffici satisfi exist demand broadcast type residu match likewis defer right broadcast match irrespect definit uefa champion leagu brand programm elimin competit commerci right number footbal tournament fall scope relev market uefa tv right uefa champion leagu repres averag right relev market media right affect emerg market ascertain posit uefa champion leagu content market signific posit tradit tv right market media right uefa champion leagu possibl media oper wish acquir content footbal event take place regularli year jointli sold media right uefa champion leagu split right packag offer sale competit bid procedur open interest media oper media oper acquir media right uefa champion leagu uefa final uefa footbal club sell categori uefa champion leagu media right exclus basi interest buyer sourc suppli owner right joint sell media right uefa champion leagu uefa elimin competit respect substanti part media right question conclus light forego conclud cumul condit articl treati articl eea agreement fulfil exempt grant respect joint sell arrang condit durat exempt articl regul condit attach declar exempt case claus joint sell arrang prevent footbal club individu sell live tv right free tv broadcast restrict competit satisfi condit articl treati articl eea agreement restrict consid improv product distribut good promot technic econom progress allow consum fair share result benefit impos undertak concern restrict indispens attain object exempt subject condit footbal club prevent sell live tv right free tv broadcast reason offer pai tv broadcast commiss consid reason offer exist offer pai tv broadcast compar offer free tv broadcast pursuant articl regul decis applic articl treati articl eea agreement issu period notifi joint sell arrang work cycl contract period year defin durat exempt joint sell arrang oper contract period exempt grant pursuant articl regul date notif version joint sell arrang juli conclus conclud uefa joint sell arrang lead improv product distribut creat qualiti brand leagu focus product sold singl point sale consum receiv real fair share benefit deriv restrict inher uefa joint sell arrang indispens achiev benefit save provis prohibit individu footbal club sell live tv right free tv broadcast final conclud joint sell media right uefa champion leagu uefa elimin competit respect substanti part media right question grant exempt pursuant articl treati articl eea agreement subject condit adopt decis articl pursuant articl treati articl eea agreement provis articl treati articl eea agreement declar inapplic juli amend version uefa joint sell arrang respect media right uefa champion leagu decis exempt paragraph subject complianc condit restrict prohibit footbal club sell live tv right free tv broadcast appli reason offer pai tv broadcast articl basi fact possess ground articl treati articl eea agreement action commiss respect uefa joint sell arrang sponsorship suppliership ipr licens relat uefa champion leagu articl decis address union de associ européenn de footbal rout de genèv nyon switzerland brussel juli commiss mario monti member commiss oj oj oj oj oj media right radio televis internet umt sponsorship suppliership licens ipr articl uefa statut edit articl uefa statut unit kingdom uefa member associ england wale scotland northern ireland articl uefa statut articl uefa statut articl uefa statut articl uefa statut articl uefa statut articl uefa statut articl uefa statut articl uefa statut regul uefa champion leagu rang servic uefa arrang includ product develop sale sale servic client relat broadcast sponsor supplier license particip club media servic book commerci spot broadcast sponsorship world legal servic televis product servic audit monitor uefa champion leagu televis program world research servic oper implement commerci concept hospit servic financi administr servic statist inform servic competit analysi comput telecommun supplier technic support broadcast graphic servic return receiv screen credit european live match broadcast highlight programm uefa champion leagu licens concept select compani produc high qualiti product relat uefa champion leagu uefa champion leagu video game uefa champion leagu video uefa champion leagu cd rom footbal encyclopaedia point report commiss european council view safeguard current sport structur maintain social function sport commun framework helsinki report sport decemb quot exempt grant case joint sale broadcast right account benefit consum proport natur restrict competit relat legitim object pursu context examin extent link establish joint sale right financi solidar profession amateur sport object train young sportsmen women promot sport activ popul regard sale exclus right broadcast sport event exclus durat scope result close market prohibit quot refer packag gold silver packag uefa right segment tabl refer packag uefa right segment tabl refer packag uefa right segment tabl refer packag uefa right segment tabl quot break bumper quot editori graphic element begin end commerci break separ match programm commerci spot includ uefa champion leagu sponsor identif similar custom substitut determin upstream market suppli digit interact tv servic servic provid content provid commiss decis ec case iv british interact broadcast open oj commiss decis iv rtl veronica endemol oj commiss decis ec tp oj commiss decis ec tp oj commiss decis ec uefa broadcast regul oj commiss decis comp canal rtl gjcd jv ip manner commiss state newscorp telepiù case exist separ market acquisit exclus broadcast right footbal event plai year nation team particip nation leagu primarili divis cup uefa champion leagu uefa cup commiss decis comp newscorp telepiù ip germani bundesliga commenc august end game plai tournament broadcast live season vlaams media maatschappij state answer novemb commiss request inform quot acquisit broadcast sport right programm gener profit invest broadcast sport programm popular sport footbal cycl import imag brand channel quot rtl consid answer novemb commiss request inform quot actual price footbal right high cover revenu gener footbal program quot right acquir reason brand purpos no repli novemb commiss request inform septemb consid quot limit extent no interest footbal affect avail tv right sport sport netherland footbal plai kei role no sport program provid sport broadcast no audienc attract quot no state quot footbal uniqu product leagu sport audienc figur market share close footbal enhanc imag no quot ondigit repli novemb commiss request inform septemb quot interest footbal affect avail film seri game show content uniqu market posit footbal hold unit kingdom partli footbal appeal market segment quot richard russel associ sport quot driver quot bskyb year busi quot sport televis chang face quot februari pp repli novemb commiss request inform septemb vlaams media maatschappij state quot acquisit tv right sport footbal profit oper brand vmm channel decis paramet decid acquisit tv right footbal game quot instanc ondigit acquir pai tv right uefa champion leagu provid right promot basi free subscrib state repli novemb commiss request inform septemb quot earli stage platform growth build subscrib base consid import pure profit quot repli ondigit state quot ondigit believ brand imag attach consum offer directli affect sport content platform quot kagan euro tv sport juli ondigit repli novemb kagan quot european media sport right quot april footbal major share total right expenditur member state share nearest rival bracket austria ski belgium cycl denmark handbal finland ic hockei franc motor race germani tenni greec basketbal ireland hors race itali motor race netherland motor race portug motor race spain basketbal sweden ic hockei unit kingdom rugbi kagan quot european media sport right quot april itv repli novemb request inform septemb footbal boot produc reach larger number potenti buyer show advert final footbal tournament quot aficionado quot watch featur film weekend player watch show advert footbal final larger number potenti buyer contact whilst produc breakfast cereal broader target group meat produc place advert programm dedic vegetarian issu programm popular broadcast busi meat produc show programm vegetarian televis programm watch peopl eat meat programm attract fewer viewer channel repli novemb rtl consid repli novemb commiss request inform septemb quot lose advertis revenu substitut uefa champion leagu footbal event sport event viewer profil view time event sport event attract quot young amp rubicam europ state repli octob commiss request inform octob product quot categori target femal consum advertis sport programm quot channel repli quot footbal audienc male profil averag younger averag upmarket averag quot itv state repli novemb commiss request inform septemb audienc uefa champion leagu quot male profil averag younger averag upmarket averag quot mccann erikson repli novemb commiss request inform octob support mccann erickson repli novemb commiss request inform octob kagan euro tv sport juli page kagan euro tv sport juli page kagan world media page commiss decis comp jv vodafon vivendi canal vizzavi judgment court justic case walrav union cyclist international ecr paragraph case donà mantero ecr paragraph case urbsf bosman ecr paragraph join case christel delièg ligu francophon de judo disciplin associé asbl ligu belg de judo asbl union européenn de judo françoi pacqué ecr paragraph case jyri lehtonen castor canada dry namur brain asbl fédération royal belg de société de basket ball asbl frbsb ecr paragraph sell ticket transfer player distribut merchandis articl conclud advertis sponsorship contract sell broadcast right size undertak matter concept presuppos profit make intent opinion advoc gener lenz case urbsf bosman ecr paragraph refer judgment join case van landewyck commiss ecr paragraph opinion advoc gener lenz case urbsf bosman ecr paragraph commiss decis eec distribut packag tour world cup oj paragraph quot fifa entiti carri activ econom natur constitut undertak mean articl eec treati quot paragraph quot federazion italiana gioco calcio nation italian footbal associ carri activ econom natur undertak mean articl eec treati quot judgment case scottish footbal associ commiss ecr ii conclud scottish footbal associ undertak associ undertak mean articl join case christel delièg ligu francophon de judo disciplin asbl ecr paragraph case consiglio nazional degli spedizionieri doganali commiss european commun ecr ii join case fedetab ecr paragraph case sachversicher paragraph statut categoris agreement undertak chang situat articl treati articl eea agreement appli categori case urbsf bosman ecr paragraph chapter chapter commiss guidelin applic articl horizont cooper agreement oj repli februari commiss request inform novemb uefa explain situat ownership tv right eea state austria home club recognis owner tv right belgian legisl determin ownership tv right footbal danish legisl determin ownership concret case danish competit author allegedli state tv right match plai danish nation championship belong danish footbal associ owner tournament home club specif match jointli english legisl silent matter finnish club owner tv right match finnish club competit franc club particip european tournament owner germani club owner right organis uefa consid owner greek italian legisl club owner tv right luxembourg legisl silent matter dutch case law appeal ownership tv right home club northern ireland irish footbal associ associ own right nation leagu legal sourc quot club sell tv right match european competit portugues legisl regul matter republ ireland nation associ owner tv right tv right european competit dispos interfer footbal associ inform legisl situat scotland refer made bylaw scottish footbal associ claim ownership right spanish legisl posit ownership issu club divis sell right individu swedish legisl silent matter inform submit legal situat wale commiss ask nation footbal associ iceland liechtenstein norwai directli iceland liechtenstein club particip european competit consid owner norwai individu club recognis owner tv right articl treati quot treati prejudic rule member state govern system properti ownership quot judgement case walrav union cyclist international ecr paragraph case donà mantero ecr paragraph case urbsf bosman ecr paragraph join case christel delièg ligu francophon de judo disciplin associé asbl ligu belg de judo asbl union européenn de judo françoi pacqué ecr paragraph case jyri lehtonen castor canada dry namur brain asbl fédération royal belg de société de basket ball asbl frbsb ecr paragraph case urbsf bosman ecr figur calcul basi acquisit domest uefa tournament sourc studi commiss uefa oliv amp ohlbaum associ london footnot itv repli commiss notic oj state joint sell central sell bodi quot significantli reduc transact complex broadcast quot tauru hold letter date januari krichmedia letter date septemb repli articl notic tauru hold letter date januari bundl limit logic appli sale level risk viewer experi brand confus caus bundl level case metro commiss ecr case remia commiss ecr case consten amp grundig commiss ecr quot european council think move encourag mutualis part revenu sale level benefici principl solidar level area sport quot point section packag right segment tabl packag right segment tabl