direct ec european parliament council unfair busi consum commerci practic intern market amend council direct eec direct ec ec ec european parliament council regul ec european parliament council quot unfair commerci practic direct quot text eea relev european parliament council european union regard treati establish european commun articl thereof regard propos commiss regard opinion european econom social committe act accord procedur laid articl treati articl treati commun contribut attain high level consum protect measur adopt pursuant articl thereof accord articl treati intern market compris area intern frontier free movement good servic freedom establish ensur develop fair commerci practic area intern frontier vital promot develop cross border activ law member state relat unfair commerci practic show mark differ gener appreci distort competit obstacl smooth function intern market field advertis council direct eec septemb mislead compar advertis establish minimum criteria harmonis legisl mislead advertis prevent member state retain adopt measur provid extens protect consum result member state provis mislead advertis diverg significantli dispar uncertainti nation rule appli unfair commerci practic harm consum econom interest creat barrier affect busi consum barrier increas cost busi exercis intern market freedom busi engag cross border market advertis campaign sale promot barrier make consum uncertain right undermin confid intern market absenc uniform rule commun level obstacl free movement servic good border freedom establish justifi light case law court justic european commun long seek protect recognis public interest object proportion object view commun object set provis treati secondari commun law relat freedom movement accord commiss polici commerci commun commun commiss entitl quot follow green paper commerci commun intern market quot obstacl elimin obstacl elimin establish uniform rule commun level establish high level consum protect clarifi legal concept commun level extent proper function intern market meet requir legal certainti direct approxim law member state unfair commerci practic includ unfair advertis directli harm consum econom interest indirectli harm econom interest legitim competitor line principl proportion direct protect consum consequ unfair commerci practic materi recognis case impact consum neglig cover affect nation law unfair commerci practic harm competitor econom interest relat transact trader take full account principl subsidiar member state continu regul practic conform commun law choos direct cover affect provis direct eec advertis mislead busi mislead consum compar advertis direct affect accept advertis market practic legitim product placement brand differenti offer incent legitim affect consum percept product influenc behaviour impair consum abil make inform decis direct address commerci practic directli relat influenc consum transact decis relat product address commerci practic carri primarili purpos includ commerci commun aim investor annual report corpor promot literatur address legal requir relat tast decenc vari wide member state commerci practic commerci solicit street undesir member state cultur reason member state continu ban commerci practic territori conform commun law reason tast decenc practic limit consum freedom choic full account context individu case concern appli direct gener claus thereof direct directli protect consum econom interest unfair busi consum commerci practic indirectli protect legitim busi competitor plai rule direct guarante fair competit field coordin understood commerci practic harm consum hurt competitor busi custom commiss carefulli examin commun action field unfair competit remit direct make legisl propos cover aspect unfair competit direct prejudic individu action brought harm unfair commerci practic prejudic commun nation rule contract law intellectu properti right health safeti aspect product condit establish authoris regim includ rule conform commun law relat gambl activ commun competit rule nation provis implement member state retain introduc restrict prohibit commerci practic ground protect health safeti consum territori trader base relat alcohol tobacco pharmaceut financi servic immov properti reason complex inher risk necessit detail requir includ posit oblig trader reason field financi servic immov properti direct prejudic member state provis protect econom interest consum regul certif indic standard fine articl preciou metal ensur relationship direct exist commun law coher detail provis unfair commerci practic appli specif sector direct amend direct eec direct ec european parliament council protect consum respect distanc contract direct ec european parliament council injunct protect consum interest direct ec european parliament council septemb distanc market consum financi servic direct appli specif commun law provis regul specif aspect unfair commerci practic inform requir rule inform present consum protect consum specif sector legisl commun level prohibit trader creat fals impress natur product import complex product high level risk consum financi servic product direct complement commun acqui applic commerci practic harm consum econom interest high level converg achiev approxim nation provis direct creat high common level consum protect direct establish singl gener prohibit unfair commerci practic distort consum econom behaviour set rule aggress commerci practic regul commun level harmonis consider increas legal certainti consum busi consum busi reli singl regulatori framework base defin legal concept regul aspect unfair commerci practic eu effect elimin barrier stem fragment rule unfair commerci practic harm consum econom interest enabl intern market achiev area order achiev commun object remov intern market barrier replac member state exist diverg gener claus legal principl singl common gener prohibit establish direct cover unfair commerci practic distort consum econom behaviour order support consum confid gener prohibit appli equal unfair commerci practic occur contractu relationship trader consum conclus contract execut gener prohibit elabor rule type commerci practic common mislead commerci practic aggress commerci practic desir mislead commerci practic cover practic includ mislead advertis deceiv consum prevent make inform effici choic conform law practic member state mislead advertis direct classifi mislead practic mislead action mislead omiss respect omiss direct set limit number kei item inform consum make inform transact decis inform disclos advertis trader make invit purchas concept defin direct full harmonis approach adopt direct preclud member state nation law main characterist product collector item electr good omiss materi invit purchas made intent direct reduc consum choic prohibit promot product similar product similar confus consum commerci origin product mislead direct prejudic exist commun law expressli afford member state choic regulatori option protect consum field commerci practic direct prejudic articl direct ec european parliament council juli process person data protect privaci electron commun sector commun law set inform requir relat commerci commun advertis market inform consid materi direct member state retain add inform requir relat contract law contract law consequ allow minimum claus exist commun law instrument exhaust list inform requir acqui contain annex ii full harmonis introduc direct inform requir commun law consid materi purpos articl thereof member state introduc inform requir commun law basi minimum claus omiss extra inform constitut mislead omiss direct contrast member state allow minimum claus commun law maintain introduc stringent provis conform commun law ensur higher level protect consum individu contractu right provis aggress commerci practic cover practic significantli impair consum freedom choic practic harass coercion includ physic forc undu influenc desir commerci practic circumst unfair identifi provid greater legal certainti annex full list practic commerci practic deem unfair case case assess provis articl list modifi revis direct protect consum unfair commerci practic court justic found adjud advertis case enact direct eec examin effect notion typic consum line principl proportion permit effect applic protect contain direct take benchmark averag consum inform observ circumspect take account social cultur linguist factor interpret court justic provis aim prevent exploit consum characterist make vulner unfair commerci practic commerci practic specif aim group consum children desir impact commerci practic assess perspect averag member group includ list practic circumst unfair provis impos outright ban advertis direct children protect direct exhort purchas averag consum test statist test nation court author exercis faculti judgement regard case law court justic determin typic reaction averag consum case characterist ag physic mental infirm credul make consum suscept commerci practic underli product econom behaviour consum distort practic trader forese ensur adequ protect assess practic perspect averag member group provid role code conduct enabl trader appli principl direct effect specif econom field sector specif mandatori requir regul behaviour trader provid evid requir profession dilig sector control exercis code owner nation commun level elimin unfair commerci practic avoid recours administr judici action encourag aim pursu high level consum protect consum organis inform involv draft code conduct person organis regard nation law legitim interest matter legal remedi initi proceed unfair commerci practic court administr author compet decid complaint initi legal proceed nation law determin burden proof enabl court administr author requir trader produc evid accuraci factual claim made member state lai penalti infring provis direct ensur enforc penalti effect proportion dissuas object direct elimin barrier function intern market repres nation law unfair commerci practic provid high common level consum protect approxim law regul administr provis member state unfair commerci practic suffici achiev member state achiev commun level commun adopt measur accord principl subsidiar set articl treati accord principl proportion set articl direct order elimin intern market barrier achiev high common level consum protect review direct ensur barrier intern market address high level consum protect achiev review lead commiss propos amend direct includ limit extens derog articl amend consum protect legisl reflect commiss consum polici strategi commit review exist acqui order achiev high common level consum protect direct respect fundament right observ principl recognis charter fundament right european union adopt direct chapter gener provis articl purpos purpos direct contribut proper function intern market achiev high level consum protect approxim law regul administr provis member state unfair commerci practic harm consum econom interest articl definit purpos direct quot consum quot mean natur person commerci practic cover direct act purpos trade busi craft profess quot trader quot mean natur legal person commerci practic cover direct act purpos relat trade busi craft profess act behalf trader quot product quot mean good servic includ immov properti right oblig quot busi consum commerci practic quot hereinaft refer commerci practic mean act omiss conduct represent commerci commun includ advertis market trader directli connect promot sale suppli product consum quot materi distort econom behaviour consum quot mean commerci practic appreci impair consum abil make inform decis caus consum transact decis quot code conduct quot mean agreement set rule impos law regul administr provis member state defin behaviour trader undertak bound code relat commerci practic busi sector quot code owner quot mean entiti includ trader group trader respons formul revis code conduct monitor complianc code undertaken bound quot profession dilig quot mean standard special skill care trader expect exercis consum commensur honest market practic gener principl good faith trader field activ quot invit purchas quot mean commerci commun characterist product price mean commerci commun enabl consum make purchas quot undu influenc quot mean exploit posit power relat consum appli pressur threaten physic forc significantli limit consum abil make inform decis quot transact decis quot mean decis consum term purchas make payment part retain dispos product exercis contractu relat product consum decid act refrain act quot regul profess quot mean profession activ group profession activ access pursuit mode pursu condit directli indirectli possess specif profession qualif pursuant law regul administr provis articl scope direct appli unfair busi consum commerci practic laid articl commerci transact relat product direct prejudic contract law rule valid format effect contract direct prejudic commun nation rule relat health safeti aspect product case conflict provis direct commun rule regul specif aspect unfair commerci practic prevail appli specif aspect period year june member state continu appli nation provis field approxim direct restrict prescript direct implement direct minimum harmonis claus measur essenti ensur consum adequ protect unfair commerci practic proportion attain object review refer articl consid includ propos prolong derog limit period member state notifi commiss delai nation provis appli basi paragraph direct prejudic rule determin jurisdict court direct prejudic condit establish authoris regim deontolog code conduct specif rule govern regul profess order uphold high standard integr part profession member state conform commun law impos profession relat quot financi servic quot defin direct ec immov properti member state impos requir restrict prescript direct field approxim direct appli applic law regul administr provis member state relat certif indic standard fine articl preciou metal articl intern market member state restrict freedom provid servic restrict free movement good reason fall field approxim direct chapter unfair commerci practic articl prohibit unfair commerci practic unfair commerci practic prohibit commerci practic unfair contrari requir profession dilig materi distort materi distort econom behaviour regard product averag consum reach address averag member group commerci practic direct group consum commerci practic materi distort econom behaviour identifi group consum vulner practic underli product mental physic infirm ag credul trader expect forese assess perspect averag member group prejudic common legitim advertis practic make exagger statement statement meant liter commerci practic unfair mislead set articl aggress set articl annex list commerci practic circumst regard unfair singl list appli member state modifi revis direct section mislead commerci practic articl mislead action commerci practic regard mislead fals inform untruth includ present deceiv deceiv averag consum inform factual correct relat element case transact decis exist natur product main characterist product avail benefit risk execut composit accessori sale custom assist complaint handl method date manufactur provis deliveri fit purpos usag quantiti specif geograph commerci origin result expect result materi featur test check carri product extent trader commit motiv commerci practic natur sale process statement symbol relat direct indirect sponsorship approv trader product price manner price calcul exist specif price advantag servic part replac repair natur attribut right trader agent ident asset qualif statu approv affili connect ownership industri commerci intellectu properti right award distinct consum right includ replac reimburs direct ec european parliament council aspect sale consum good guarante risk face commerci practic regard mislead factual context take account featur circumst averag consum transact decis involv market product includ compar advertis creat confus product trade mark trade name distinguish mark competitor complianc trader commit contain code conduct trader undertaken bound commit aspir firm capabl verifi ii trader commerci practic bound code articl mislead omiss commerci practic regard mislead factual context take account featur circumst limit commun medium omit materi inform averag consum context inform transact decis averag consum transact decis regard mislead omiss take account matter paragraph trader hide unclear unintellig ambigu untim manner materi inform refer paragraph fail identifi commerci intent commerci practic appar context case averag consum transact decis medium commun commerci practic impos limit space time limit measur trader make inform consum mean account decid inform omit case invit purchas inform regard materi appar context main characterist product extent medium product geograph address ident trader trade applic geograph address ident trader behalf act price inclus tax natur product mean price calcul advanc manner price calcul addit freight deliveri postal charg charg calcul advanc fact addit charg payabl arrang payment deliveri perform complaint handl polici depart requir profession dilig product transact involv withdraw cancel exist inform requir establish commun law relat commerci commun includ advertis market exhaust list contain annex ii regard materi section aggress commerci practic articl aggress commerci practic commerci practic regard aggress factual context take account featur circumst harass coercion includ physic forc undu influenc significantli impair significantli impair averag consum freedom choic conduct regard product transact decis articl harass coercion undu influenc determin commerci practic harass coercion includ physic forc undu influenc account time locat natur persist threaten abus languag behaviour exploit trader specif misfortun circumst graviti impair consum judgement trader awar influenc consum decis regard product oner disproportion contractu barrier impos trader consum wish exercis right contract includ right termin contract switch product trader threat action legal chapter code conduct articl code conduct direct exclud control member state encourag unfair commerci practic code owner recours bodi person organis refer articl proceed bodi addit court administr proceed refer articl recours control bodi deem equival forego mean judici administr recours provid articl chapter final provis articl enforc member state ensur adequ effect mean exist combat unfair commerci practic order enforc complianc provis direct interest consum mean includ legal provis person organis regard nation law legitim interest combat unfair commerci practic includ competitor legal action unfair commerci practic bring unfair commerci practic administr author compet decid complaint initi legal proceed member state decid facil enabl court administr author requir prior recours establish mean deal complaint includ refer articl facil consum affect territori member state trader locat member state member state decid legal facil direct separ jointli number trader econom sector legal facil direct code owner relev code promot complianc legal requir legal provis refer paragraph member state confer court administr author power enabl case deem measur take account interest involv public interest order cessat institut legal proceed order cessat unfair commerci practic unfair commerci practic carri immin order prohibit practic institut legal proceed order prohibit practic proof actual loss damag intent neglig part trader member state make provis measur refer subparagraph acceler procedur interim effect definit effect understand member state decid option select member state confer court administr author power enabl view elimin continu effect unfair commerci practic cessat order final decis requir public decis full part form deem adequ requir addit public correct statement administr author refer paragraph compos cast doubt imparti adequ power decid complaint monitor enforc observ decis effect give reason decis power refer paragraph exercis exclus administr author reason decis case provis made procedur improp unreason exercis power administr author improp unreason failur exercis power subject judici review articl court administr author substanti claim member state confer court administr author power enabl civil administr proceed provid articl requir trader furnish evid accuraci factual claim relat commerci practic take account legitim interest trader parti proceed requir appear basi circumst case factual claim inaccur evid demand accord furnish deem insuffici court administr author articl penalti member state lai penalti infring nation provis adopt applic direct measur ensur enforc penalti effect proportion dissuas articl amend direct eec direct eec amend articl replac quot articl purpos direct protect trader mislead advertis unfair consequ thereof lai condit compar advertis permit quot articl point replac quot quot trader quot mean natur legal person act purpos relat trade craft busi profess act behalf trader quot point ad quot quot code owner quot mean entiti includ trader group trader respons formul revis code conduct monitor complianc code undertaken bound quot articl replac quot articl compar advertis comparison concern permit condit met mislead mean articl direct articl direct ec european parliament council unfair busi consum commerci practic intern market compar good servic meet intend purpos object compar materi relev verifi repres featur good servic includ price discredit denigr trade mark trade name distinguish mark good servic activ circumst competitor product design origin relat case product design unfair advantag reput trade mark trade distinguish mark competitor design origin compet product present good servic imit replica good servic bear protect trade mark trade creat confus trader advertis competitor advertis trade mark trade name distinguish mark good servic competitor articl replac quot member state ensur adequ effect mean exist combat mislead advertis order enforc complianc provis compar advertis interest trader competitor mean includ legal provis person organis regard nation law legitim interest combat mislead advertis regul compar advertis legal action advertis bring advertis administr author compet decid complaint initi legal proceed member state decid facil enabl court administr author requir prior recours establish mean deal complaint includ refer articl member state decid legal facil direct separ jointli number trader econom sector legal facil direct code owner relev code promot complianc legal requir quot articl replac quot direct preclud member state retain adopt provis view ensur extens protect regard mislead advertis trader competitor quot articl amend direct ec ec articl direct ec replac quot articl inertia sell prohibit inertia sell practic laid direct ec european parliament council unfair busi consum commerci practic intern market member state measur exempt consum provis consider case unsolicit suppli absenc respons constitut consent articl direct ec replac quot articl prohibit inertia sell practic laid direct ec european parliament council unfair busi consum commerci practic intern market prejudic provis member state legisl tacit renew distanc contract rule permit tacit renew member state measur exempt consum oblig event unsolicit suppli absenc repli constitut consent articl amend direct ec regul ec annex direct ec point replac quot direct ec european parliament council unfair busi consum commerci practic intern market oj quot annex regul ec european parliament council octob cooper nation author respons enforc consum protect law regul consum protect cooper point ad quot direct ec european parliament council unfair busi consum commerci practic intern market oj quot articl inform member state measur inform consum nation law transpos direct encourag trader code owner inform consum code conduct articl review june commiss submit european parliament council comprehens report applic direct articl annex scope harmonis simplif commun law relat consum protect regard articl measur commun level ensur level consum protect maintain report accompani propos revis direct relev part commun law european parliament council endeavour act accord treati year present commiss propos submit paragraph articl transposit member state adopt publish law regul administr provis compli direct june forthwith inform commiss thereof inform commiss subsequ amend delai appli measur decemb member state adopt measur refer direct accompani refer occas offici public member state determin refer made articl entri forc direct enter forc dai public offici journal european union articl addresse direct address member state strasbourg european parliament presid borrel fontel council presid schmit oj opinion european parliament april oj council common posit novemb oj posit european parliament februari publish offici journal council decis april oj direct amend direct ec european parliament council oj oj direct amend direct ec oj oj direct amend direct ec oj oj oj oj quot oj quot oj quot oj annex commerci practic circumst consid unfair mislead commerci practic claim signatori code conduct trader displai trust mark qualiti mark equival obtain authoris claim code conduct endors public bodi claim trader includ commerci practic product approv endors authoris public privat bodi make claim compli term approv endors authoris make invit purchas product price disclos exist reason ground trader believ offer suppli procur trader suppli product equival product price period quantiti reason regard product scale advertis product price offer bait advertis make invit purchas product price refus show advertis item consum refus order deliv reason time demonstr defect sampl intent promot product bait switch fals state product limit time term limit time order elicit decis depriv consum suffici opportun time make inform choic undertak provid sale servic consum trader commun prior transact languag offici languag member state trader locat make servic languag disclos consum consum commit transact state creat impress product legal sold present right consum law distinct featur trader offer editori content media promot product trader paid promot make clear content imag sound identifi consum advertori prejudic council direct eec make materi inaccur claim natur extent risk person secur consum famili consum purchas product promot product similar product made manufactur manner deliber mislead consum believ product made manufactur establish oper promot pyramid promot scheme consum consider opportun receiv compens deriv primarili introduct consum scheme sale consumpt product claim trader ceas trade move premis claim product facilit win game chanc fals claim product cure ill dysfunct malform pass materi inaccur inform market condit possibl find product intent induc consum acquir product condit favour normal market condit claim commerci practic offer competit prize promot award prize reason equival describ product quot grati quot quot free quot quot charg quot similar consum pai unavoid cost respond commerci practic collect pai deliveri item includ market materi invoic similar document seek payment consum impress order market product fals claim creat impress trader act purpos relat trade busi craft profess fals repres oneself consum creat fals impress sale servic relat product member state product sold aggress commerci practic creat impress consum leav premis contract form conduct person visit consum home ignor consum request leav return circumst extent justifi nation law enforc contractu oblig make persist unwant solicit telephon fax mail remot media circumst extent justifi nation law enforc contractu oblig prejudic articl direct ec direct ec ec requir consum wish claim insur polici produc document consid relev claim valid fail systemat respond pertin correspond order dissuad consum exercis contractu right includ advertis direct exhort children bui advertis product persuad parent adult bui advertis product provis prejudic articl direct eec televis broadcast demand defer payment return safekeep product suppli trader solicit consum product substitut suppli conform articl direct ec inertia sell explicitli inform consum bui product servic trader job livelihood jeopardi creat fals impress consum won win act win prize equival benefit fact prize equival benefit take action relat claim prize equival benefit subject consum pai monei incur cost council direct eec octob coordin provis laid law regul administr action member state pursuit televis broadcast activ oj direct amend direct ec european parliament council oj direct ec european parliament council octob protect individu regard process person data free movement data oj direct amend regul ec oj annex ii commun law provis set rule advertis commerci commun articl direct ec articl council direct eec june packag travel packag holidai packag tour articl direct ec european parliament council octob protect purchas respect aspect contract relat purchas immov properti timeshar basi articl direct ec european parliament council februari consum protect indic price product offer consum articl direct ec european parliament council novemb commun code relat medicin product human articl direct ec european parliament council june legal aspect inform societi servic electron commerc intern market direct electron commerc articl direct ec european parliament council februari amend council direct eec approxim law regul administr provis member state consum credit articl direct ec articl direct ec european parliament council januari amend council direct eec coordin law regul administr provis relat undertak collect invest transfer secur ucit view regul manag compani simplifi prospectus articl direct ec european parliament council decemb insur mediat articl direct ec european parliament council novemb life assur articl direct ec european parliament council april market financi instrument articl council direct eec june coordin law regul administr provis relat direct insur life assur life insur direct articl direct ec european parliament council novemb prospectu publish secur offer public admit trade oj oj oj oj direct amend direct ec oj oj oj oj oj oj direct amend council direct ec oj oj oj direct amend direct ec european parliament council oj oj