council resolut januari consum dimens inform societi council european union regard council conclus regard commun commiss prioriti consum polici regard oecd ministeri declar consum protect context electron commerc continu develop technolog transmiss storag inform lead organis commerci technic legal innov profound impact societi gener commun technolog substanti impact daili live citizen activ passiv approach develop inform commun technolog develop inform societi offer potenti advantag consum creat commerci situat unfamiliar interest put risk consum concern issu relat access afford consum friendli equip applic skill transpar includ quantiti qualiti inform fair market practic offer contract term protect children unsuit content secur payment system includ electron signatur legal rule applic consum transact environ choic law practic exist provis apportion respons liabil privaci protect person data access effici system redress disput resolut inform technolog tool inform educ establish consum confid trust prerequisit consum accept particip inform societi condit establish confid trust provis equival level protect technolog tradit consum transact applic exist principl consum polici product servic inform societi transpar receiv suffici reliabl inform transact includ authent ident supplier provis inform prove authent element transact discrimin access product servic consider vulner consum protect consum unsolicit mislead unfair market practic includ advertis support provis reliabl mean enabl consum filter content commun system protect consum econom interest take account fair distribut risk liabil reflect respons supplier choos electron mean trade includ condit consum consid decis protect consum health safeti privaci includ protect misus person inform inform educ consum enabl develop skill consult consum develop polici regulatori mechan represent consum interest relev monitor supervisori bodi council opinion level european commun princip mean ensur interest consum fulli account inform societi integr consum dimens mention principl consum polici relev commun polici initi exist relev commun legisl nation implement law applic consum transact environ inform societi direct ec european parliament council protect consum respect distanc contract inter alia protect area electron commerc case transbord transact effect mean inform technolog consum framework commun law brussel rome convent benefit protect afford legisl countri habitu resid easi access redress procedur countri habitu resid note commiss propos direct distanc market consum financi servic give consider initi harmonis legisl area commun polici domain due account multi lingual multicultur natur commun import role consum organis public bodi plai protect consum interest environ provis inform servic content coordin action compani plai import role code conduct commun plai activ role intern level ensur accept standard consum protect secur develop global inform societi invit commiss examin exist commun consum relat legisl circumst aris inform societi identifi loophol legisl specif problem context inform societi identifi area addit regulatori action step ensur consum interest full consider current futur polici propos inform societi present commiss step conform commun law commun intern oblig ensur consum reli relev right provid brussel rome convent inter alia applic legisl countri resid easi access nation jurisdict strengthen right encourag consum organis develop technolog mean extend servic consum examin possibl develop common action domain submit report european parliament council action meet object accompani propos relev action ii agre prepar common coordin posit member state regard discuss negoti inform societi issu take place intern forum develop oecd guidelin consum protect context electron commerc draw guidelin set resolut reexamin regular basi develop role consum risk opportun face inform societi conclus adopt telecommun council endors ecofin council june made oecd minist octob ottawa ministeri confer borderless world realis potenti global electron commerc oj