commiss decis septemb declar concentr compat common market function eea agreement case iv orkla volvo english text authent text eea relev ec commiss european commun regard treati establish european commun regard council regul eec decemb control concentr undertak articl thereof regard eea agreement articl thereof regard commiss decis initi proceed case undertak concern opportun make view object rais commiss regard opinion advisori committe concentr april ab forto orkla notifi commiss propos concentr intend combin respect beverag interest joint ventur examin notif commiss conclud notifi concentr fall scope regul ec fall assess commiss cooper efta surveil author accord articl protocol eea agreement parti ab forto forto wholli own subsidiari ab volvo volvo swedish motor vehicl group forto turn owner bcp brand consum product ab bcp own ab pripp bryggeri pripp swedish beverag compani hansa bryggeri hansa beverag compani base oper norwai forto owner falcon bryggeri ab falcon compani produc beer soft drink miner water sweden orkla orkla norwegian compani activ concentr brand consum product chemic financi invest orkla own share capit ringn ringn norwegian beverag produc ii oper oper involv creation forto orkla jointli own beverag compani bcp jv achiev creation compani result step interest orkla forto pripp hansa ringn own bcp jv compani produc market distribut rang beer soft drink miner water sweden norwai beverag includ manufactur produc licenc carlsberg coca cola aim bcp jv signific scandinavian beverag oper compet market expand intern natur mind busi plan joint ventur involv sharehold sought includ iii commun eea dimens volvo orkla combin aggreg worldwid turnov ecu million compani commun wide turnov excess ecu million volvo ecu million orkla ecu million third achiev member state oper commun dimens volvo orkla turnov exceed ecu million territori efta state case fall assess commiss cooper efta surveil author accord articl protocol eea agreement articl protocol eea agreement product set point harmon commod descript code system beer brew substanc malt cover agreement decis base articl eea agreement accord merger regul relat norwegian market product product consid product distribut relev purpos assess set norwai iv concentr joint control forto orkla share bcp jv bcp jv issu convert bond mean forto financi stake bcp jv increas orkla interest fall parti agre enter sharehold agreement forto orkla equal influenc bcp jv decis affect develop commerci polici competit strategi adopt implement annual long term budget busi plan decis strateg financi object jointli forto orkla bcp jv board director consist member forto orkla appoint chairman appoint jointli orkla board member cast vote parti prepar jointli approv busi plan period direct bcp jv intend follow financi save posit result oper basi forego conclud bcp jv jointli control orkla forto autonom econom entiti beverag compani involv transact hansa pripp ringn oper independ compani norwai sweden bcp jv acquir asset liabil exist undertak includ trademark sharehold invest financi resourc bcp jv suffici enabl fulfil plan independ oper signific intern beverag compani bcp jv autonom econom entiti cooper aspect addit sake bcp jv forto retain major sharehold falcon beverag compani activ swedish market orkla leav beverag market creation bcp jv appar coordin aris parent forto remain activ market joint ventur oper lead relev risk coordin conclud bcp jv concentr natur present oper constitut concentr mean articl merger regul relev product market parti identifi relev product market princip affect creation bcp jv beer carbon soft drink csd miner water csd norwai commiss compet explain paragraph undertak assess respect bcp jv sweden overlap csd occur threat potenti competit due power intern licensor coca cola take place whilst conclud csd relev product market assess decis carbon soft drink account small volum norwai sweden analys separ beer norwai beer classifi alcohol strength volum abv shown tabl rate excis duti applic level alcohol strength gt tabl gt gt tabl gt consid beer classif account defin relev product market revis beer class introduc effect januari chang assess set import note consumpt class ii beer domin norwai account total consumpt norwegian lov om omsetn av alkoholholdig drikk june alcohol act restrict section sale class iii beer vinmonopolet state own retail monopoli hotel cater industri outlet licenc local author beer account total consumpt similarli limit evid suggest consum substitut class beer csd beer account total consumpt class iii class beer account small amount total consumpt competit assess case affect product defin separ product market substitut class ii beer assess substitut class ii beer pil take place respect beverag outset consid intermedi ultim consum bui pil beer alcohol properti tast substitut beverag price differ pil beer alcohol drink appar breweri retail list price show consider differ product litr coca cola price equival volum pil beer whilst strictli compar differ repeat alcohol beverag lowest retail list price vinmonopolet bottl wine nok breweri retail list price litr bottl pil beer nok term price substitut product price differ repeat ultim custom retail sector custom typic face price time higher beer compar csd similarli hotel cater industri pil beer estim expens equival amount csd term price substitut product ultim consum conclud likelihood substitut pil beer product mention competit environ retail trade hotel cater industri canadean limit west europ beer report canadean report gener sourc sector categori sale beer sale retail trade sale hotel cater industri report conclud divis type custom amount norwai investig relat supplier custom type result competit environ categori custom retail industri compris retail chain account norwegian groceri market store stock wide rang bottl beer gener form retail trade fact differenti hotel cater industri bulk suppli made tank keg barrel mean distribut gener similar breweri deliv beer breweri retail store bar restaur retail trade gener suppli beer list price lower equival price hotel cater industri hand hotel cater industri benefit discount greater degre retail trade result net price gener lower hotel cater industri retail trade ultim custom hotel cater industri purchas product differ retail industri custom bui degre servic atmospher present retail industri beer consum home fact recogn european court justic state consum point view sector compris public hous restaur distinguish retail sector ground sale beer public hous sole consist purchas product link provis servic present case refer market distribut beer premis sale consumpt drink final hotel cater industri purchas bottl beer retail outlet sale bar hotel cater industri find impract handl transport bottl volum requir type sale outlet reason commiss conclud relev product market sale beer retail hotel cater industri sweden norwai beer categor class alcohol strength gt tabl gt market share class differ stratif norwai diverg sweden class total volum beer market class ii class iii systembolaget swedish state retail sale alcohol monopoli gener sell class iii beer plai import role market beer account total beer consumpt vinmonopolet norwai sale account total beer consumpt respect understood swedish competit author previous split beer product market alcohol class note overlap parti beer market sweden precis conclus point assess case assess set relat advers effect exclus potenti competitor bottl water parti sell bottl water norwai ringn million litr share sale bottl water norwai hansa million litr share bottl water norwai emerg market low consumpt capita litr grow high rate level consumpt strong contrast level consumpt matur market franc litr capita year itali litr germani litr bottl water norwai bottl sourc tap water manufactur soft drink absenc brand imag product norwegian consum absenc barrier entri bottler soft drink norwai easili produc market bottl water market phase character prolifer brand typic develop market commerci barrier character matur market term massiv advertis access shelf space brand notorieti view initi stage bottl water consumpt norwai specif characterist market outlin lack signific barrier entri term brand support advertis satur market oper significantli imped effect competit event note undertak submit parti case impli de facto sale hansa bottl asset reinforc ringn previou posit vi relev geograph market main impact notifi oper felt norwai ringn signific sale market share beverag sweden overlap parti activ competit concern merger regul notifi oper aris norwai analysi focu norwai deal sweden extent ringn potenti competitor swedish breweri beer brand beer consum product sold gener glass bottl brand norwai domest brand hansa ringn number norwegian brand sold region area account consumpt main foreign brand sold norwai licenc carlsberg heineken tuborg guin case adapt norwegian alcohol specif repres million litr consumpt volum sourc report associ norwegian soft drink produc brewer distribut beer bulki product subject signific transport cost incid transport high norwai basic reason geograph condit norwai distanc road tend larg fact beer distribut directli breweri retail outlet food retail hotel cater market norwai food product distribut wholesal case link larg food retail chain except gener system beverag tobacco fresh agricultur product deliv produc sell point sale norwai beverag beer requir set dens distribut network entail signific cost time distribut network beverag altern retail chain wholesal distribut sell point packag food product impact transport distribut cost confin number breweri norwai region dimens sens concentr bulk sale home surround district legal barrier isol norwegian market number regulatori barrier hinder develop import norwai case hamper price competit import beer norwai barrier relat alcohol legisl environment tax appli norwai alcohol legisl basic regulatori text applic norwai alcohol act beer act regul sale beer alcohol content volum abv higher prohibit norwai sale beer abv higher restrict outlet vinmonopolet state monopoli hotel restaur licens serv beer type beer sold foodstor consequ beer abv potenti sold outlet vinmonopolet sale point order effect import legisl note typic abv beer produc eu fact confirm import beer norwai lead breweri european union beer abv gener import beer tradition tax beer gener brew norwegian firm figur price suppli parti appear tax repres third manufactur price typic bottl beer effect tax signific price competit beer produc norwai tax bottl typic pil repres retail price tax import impact price consum section alcohol act prohibit discount sale beer consum advertis beer abv consequ sever restrict introduct beer norwai effect limit import market activ advertis promot sell point induc consum switch brand final beer act requir beer sold norwai tax class label indic alcohol content insuffici complic import beer requir label import beer environment legisl bottl fill norwai bottl bear special tax basi environment legisl tax repres basic amount nkr bottl variabl addit tax minimum nkr bottl reduc rate recycl bottl addit tax repres nkr bottl final fee nkr bottl paid compani carri recycl glass contain total charg bottl fill norwai amount nkr bottl compar manufactur price nkr bottl cl exclud tax domest bottl beer bear environment tax norwegian brewer set system collect recollect beer bottl can tradit contain beer pai higher tax reduct nkr tax can absent norwegian market beer repres estim total consumpt norwai sourc canadean report trade flow notif import estim repres consumpt norwai import concentr class class ii beer target citi area south statist confeder de brasseur du marché commun cbmc canadean report show import beer norwai remain consumpt period increas import significantli increas market oper attribut increas remov puriti law norwai remov vinmonopolet monopoli import beer accept norwai bottl standard cl size entri forc eea agreement spite signific increas import norwai year import remain low compar countri sweden commun import repres consumpt sourc canadean report consider grown term share consumpt norwegian import beer import increas legisl chang norwai current legisl estim import exce consumpt similarli export ringn beer export amount sale hansa make export compani account greater portion norwegian product indic market gener sourc associ norwegian soft drink produc brewer canadean report export repres product negoti client hotel cater food retail market norwegian supplier negoti directli norwegian custom spite progress internation food retail merger allianc norwegian breweri consult commiss enquiri state negoti price discount carri directli intern allianc retail chain view market oper final intern brewer norwegian nation brewer contact commiss norwegian beer market nation charact intern brewer confirm difficulti import penetr conclus view characterist beer consum norwai impact gener specif legisl norwai affect beer bottl specif distribut beer norwai neglig trade flow norwai countri view breweri import consult commiss enquiri conclud norwegian beer market nation charact extent market sweden repres similar characterist open import case overlap parti activ sweden competit concern aris respect ringn potenti entrant sweden precis geograph market definit left open purpos assess present case vii assess norwai market posit parti parti calcul market share relev product geograph market defin gt tabl gt arriv calcul market share parti emploi canadean report data norwegian soft drink associ brewer report adjust import breweri member associ commiss recalcul market respect emploi sourc take account data suppli parti competitor norwai total market establish million litr greater reduc parti combin market share beer sold food retail structur suppli consumpt beer home segment norwai million litr canadean report parti sale market share estim gt tabl gt main competitor parti mack locat tromsø third sale concentr north norwai christianssand cb locat counti agder concentr bulk sale south norwai borg aass locat oslo concentr bulk respect sale south east norwai competitor market share retail market ringn breweri bottl plant spread norwai sale beer strict sens distribut nation basi hansa plant locat bergen beer distribut west coast norwai competitor offer nation brand compet ringn nation brand nation distribut network hansa brand qualifi nation brand emerg nation brand norwai food retail competitor parti norwegian breweri carri signific excess capac brew capac estim accuraci parti submit notif moss cb mack borg aass gran carri combin brew excess capac million litr repres product norwai increas product beer sold food retail incur signific invest cost depend tank capac bottl capac bottl capac difficult estim increas increas number shift indic parti competitor excess capac accept indic product beer norwai materi increas parti competitor doubt competitor increas product compet merg entiti instanc price increas result propos merger basic issu respect distribut cost access retail shelv price polici past norwegian brewer distribut cost distribut system beer norwai market definit impact distribut cost beer estim ringn repres approxim total cost mack due locat impact distribut cost significantli higher answer competitor tend confirm magnitud impact distribut cost distribut cost plai signific role attain competit price level manufactur technolog fairli standard breweri norwai import raw materi similar condit distribut main area compet price respect competitor point import volum order achiev competit cost transport beverag combin sale cola drink higher volum consid vital achiev competit distribut beer respect note parti combin larg market share beer larg share csd sale access retail access shelf space mention competitor micro breweri main bottleneck gain sale condit access retail shelv discuss detail case competitor parti express fear financi resourc merg entiti ii combin broad brand portfolio includ nation brand norwai region brand main foreign brand beer iii main supplier coca cola product iv offer larg rang packag food product retail shelf space avail competitor sever restrict merg entiti futur price beer structur market merger merg entiti larger competitor term sale resourc expect breweri norwai tend focu region market compet ringn hansa examin main brewer price list exclud alcohol tax year breweri concentr sale oslo area tend adjust price ringn confirm competit capac limit result price cl pil bottl align ringn aass borg conclus parti submit merg entiti subject local competit area main reason argu support hypothesi local brewer carri excess capac retail chain seek supplier altern ringn hansa norwai result market share merg entiti lower addit ringn hansa respect pre merger market share merg entiti lose sale result notifi concentr market share remain high level absolut term relat competitor evid gather investig difficult region competitor space capac increas product gain sale competit merg entiti case strong market posit merg entiti prevent effici develop region supplier nation level conclud view absolut market share signific gap term sale volum market share merg entiti nearest competitor differ extens brand portfolio evid offer price beer norwai recent year region breweri exert signific competit constraint merg entiti ii countervail power food retail structur food retail sector norwai highli concentr lead associ chain norgesgruppen hakon gruppen nkl coop rema account food retail sale group central purchas negoti produc retail chain own food retail norwai polici vertic integr set wholes oper establish tight contractu relat independ wholesal tradition supplier groceri norwai deliv product retail outlet present packag food product distribut retail outlet chain wholesal independ wholesal behalf retail chain push produc drop distribut sell point produc recent offer chocol manufactur product delist accept deliv retail wholesal wholesal logist economi scale effici reduc distribut cost beverag tobacco fresh food product categori product supplier remain charg deliveri sell point market sourc attribut except beverag return system aris environment taxat bottl explain geograph market definit parti submit retail chain domin market beverag high degre concentr progress vertic integr strong negoti tool posit reinforc associ intern allianc retail naf intern nkl coop am allianc hakon gruppen transnat acquisit swedish retail ica import capit stake hakon gruppen main chain rema norgesgruppen negoti enter intern allianc cooper ica hakon gruppen particip vike retail allianc finnish retail kesko main negoti tool parti retail suffici countervail power de list shield product control promot programm activ sell point introduct privat label intern allianc commiss enquiri found support evid intern allianc retail plai signific role norwegian beer market parti confirm present carri direct negoti beverag intern allianc retail confirm market oper contact commiss enquiri fact retail progress associ retail countri function object allianc depend allianc gener signific exampl central purchas specif beer market norwai low abv import nation brand lack trade flow virtual absenc export reason anticip chang current situat lead effect influenc intern allianc norwegian beer market point view price product rang condit suppli beer norwegian retail negoti tool parti suppli exampl delist shield food product norwegian swedish food retail delist norwai present exampl concern chocol manufactur product rang partial delist retail refus wholesal carri distribut product worth note norwegian retail altern supplier chocol product agre chang distribut polici exampl beer market parti product exampl offer delist brand store chain belong focus discount concept reduct shelf space brand ii delist shield brand chain belong margin negoti retail total deni note exampl delist shield limit scope beer segment repres small part consumpt norwai consumpt sale amount million litr repres neglig proport ringn total sale beer million litr exampl show delist shield level individu chain belong retail group central level firm concentr ratio overst strength retail respect note unlik countri retail organ integr list fee payment purchas shelf space current practic norwegian market beer supplier approach commiss investig delist shield brand regard extrem measur retail control exposur product sell point promot promot plai major role beer price discount final consum legal prohibit beer alcohol alcohol free beer offer discount price consum low volum segment make unattract discount activ promot sale point price reduct consum start norwai recent plai limit role agreement ringn retail promot brand select merchand volum beer result total discount repres list price discount introduc comparison discount offer retail activ csd sector repres list price increas significantli year reflect differ strateg import retail beer cola cola import paramet competit retail attract custom store call traffic builder norwai happen extent respect beer case retail lesser margin manoeuvr legisl alcohol prohibit offer discount client gener privat label compar slow introduct norwai report prepar nera parti privat label penetr norwai repres sale compar european averag rate high switzerland unit kingdom franc addit estim discount privat label norwai rel proprietari brand lowest europ estim compar discount high switzerland germani franc unit kingdom respect beer privat label present norwai prospect introduct affect gener polici norwai restrict alcohol sale alcohol beverag market privat label start recent main privat label cola introduc hakon gruppen februari bottl water introduc month coop conclus spite appar high concentr retail chain structur food retail present import differ norwai compar european countri beer plai smaller role competit retail retail strong bargain posit obtain term discount competitor clear interest prevent gener price increas list price low level discount beer reduc scope promot beer sell point absenc list fee absenc privat label countervail power retail plai signific role market food retail exert countervail power altern supplier switch order food retail contact commiss import practic altern long environ tax forc norwai note merg entiti nation wide supplier beer retail integr purchas market function depend breweri nationwid distribut network brand note respect disappear hansa competitor ringn remov main breweri potenti nation player norwai cooper merger smaller breweri locat complementari region conclud suffici clear indic strong posit merg entiti norwegian beer market constrain food retail iii potenti competit entri parti identifi notif number wai entri place norwegian beer market notif possibl acquisit exampl swedish brewer spendrup acquir cb pripp acquir hansa year exampl entri provid tromi csd produc enter beer market share citi trondheim sale million litr beer small amount sale hansa beer tromi complement cd busi distribut beer mack hansa tou mid northern norwai tromi enter product beer distributorship mack tou termin order beer sale exampl entri provid micro breweri address nich market specialti premium beer oslo bryggerikompani current sale litr market share oslo strategi resourc compani adopt volum base polici transport cost signific bottl beer distanc european countri oslo shorter distanc norwai parti argu transport cost disadvantag import beer difficulti import bottl beer norwai point note bottl compet price return bottl differ abv brand addit factor factor complet remov possibl import bottl beer norwai hinder competit volum orient market ringn hansa sell product environment tax avoid beer import tank barrel bottl norwai instanc hansa alcohol free beer clausthal entrant rout compet volum pil market suffer cost disadvantag transport bulk beer rel establish breweri norwai importantli subject barrier geograph market definit alcohol legisl commerci barrier licens foreign brand norwegian supplier enter market compani carlsberg carlsberg tuborg brand heineken guin brand licens ringn hansa offer largest potenti market foreign supplier brand enjoi collect small share norwegian market foreign brand abv sell premium domest pil beer parti point norwegian beer market grow year higher rate compar european countri consumpt capita lower norwai small size norwegian market heavi regul high level tax make principl unattract market entri restrict advertis discount price consum remov effect consolid establish posit hinder develop entrant larg breweri norwai contact commiss specif plan enter norwegian market exist level conclus exclud complet entri market absolut certainti larg export orient compani relev geograph market market structur evid commiss entri competit level erod parti posit forese futur commiss found concret indic plan enter market importantli mere threat entri credibl conclud contest norwegian beer market iv assess reason outlin appear notifi transact increas concentr suppli concentr market indic lead situat merg entiti act retail beer market independ competit constraint prevail concentr market propos transact ringn reinforc strong posit norwegian beer market practic remov possibl nation supplier develop propos concentr creat domin posit result effect competit significantli imped norwegian market sale beer food retail beer sold hotel cater industri structur industri norwegian hotel cater industri larg fragment end sourc statistisk sentralbyrå separ sale outlet licens serv beer form hotel restaur bar outlet grant licenc base chapter alcohol act establish licens sell full rang beer includ abv abv upper legal limit sale domest import beer norwai except gener fragment number nation region hotel chain establish note combin beer sale sa intern hotel rica hotel og restaurantkjed account total beer sale hotel cater industri mcdonald norg sell class alcohol free beer total sale beer amount million litr total assumpt ratio retail hotel cater industri sale appli equal beer estim total million litr sold total hotel cater industri total sale hotel chain note state breweri norwai capabl meet requir nation coverag ringn hansa mack mack handicap fact locat north norwai tromso mean nation distribut difficult logist transport beverag long distanc fact norwegian popul live oslo oslo fjord area note respect area account total area norwai hotel chain concern ringn hansa combin bcp jv choic supplier limit bcp jv mack hotel reluct carri high stock level prefer frequent deliveri time week wide time geograph coverag deliveri mean mack mack cooper hansa suppli rica hotel agreement laps hansa enter bcp jv short term fulfil requir complet establish bcp jv limit choic hotel industri supplier posit ringn hansa major supplier hotel cater industri note base consumpt figur beer calcul canadean report sale data submit parti competitor clear ringn major supplier industri market ad hansa sale ringn combin market share compani increas respect believ compani market share similar magnitud appear ringn held major part market propos establish joint ventur establish serv strengthen market posit parti competitor number smaller competitor parti suppli beer hotel cater industri addit mack note import aass borg cb compani suppli estim million litr beer industri annum breweri make sale greater oslo area cb mack present norwegian counti comparison ringn hansa oper oslo ringn present counti hansa thereof competitor ringn hansa posit compet smaller volum sale limit geograph coverag tie exist custom parti submit distribut agreement hotel cater industri respect ringn hansa agreement gener commiss suppli copi standard ringn suppli agreement standard agreement last year confirm custom base oslo attempt introduc keg beer small local breweri ringn strong posit beer suppli oslo area sole permit supplier csd coca cola region bar restaur suppli coca cola ringn beer end region divis sale distribut breweri provid financ form loan bank guarante establish modern premis addit equip form refriger furnitur provid provis financ ensur loyalti outlet breweri provis refriger limit possibl supplier sourc bar bottl beer commiss inform beverag import ringn succeed refus access refriger import beer effect exclud outlet note ringn control major part sale hotel cater industri introduct long term exclus draught beer agreement attempt limit sale bottl beer hotel cater industri effect limit potenti entrant industri price commiss undertaken analysi recent price movement respect sale price sell draught beer term volum hotel cater industri analysi neglig competit breweri term list price sell brand draught beer hotel cater industri addit state smaller breweri follow increas list price set market leader ringn base analysi ringn suffici market presenc influenc price smaller competitor situat exacerb combin hansa countervail market power state extens hotel cater chain norwai limit market power bcp jv consid countervail market power hotel cater industri offset effect establish bcp jv ii potenti competit parti argu supplier hotel cater industri enter market limit effect bcp jv market presenc suppli form bottl draught beer made keg tank bottl norwai import beer norwai amount million litr increas previou year comparison note percentag increas exagger due low volum import probabl premium natur beer greater proport nation averag beer consum hotel cater industri assumpt import beer consum hotel cater industri west european averag total consumpt canadean report volum amount total consumpt hotel cater industri admit volum import grow canadean report forese growth note discrep import figur million litr provid associ norwegian soft drink produc brewer million litr import note canadean report growth rate treat caution problem identifi face exist potenti import underestim recycl order benefit reduct environ tax nkr basic tax nkr lower level import establish recycl system bottl present system oper refil return bottl domest brewer ensur environ tax recov ultim consum system concern refil return bottl princip import reduct environ tax import bottl beer automat suffer nkr tax differ basic tax nkr environ tax nkr recycl payment nkr paid domest brewer import avoid tax bottl beer import tank standard norwegian bottl fact complet hansa clausthal build bottl plant leas exist spare capac access domest brewer return system altern beer import keg import establish method distribut return keg bar restaur countri origin contact cater industri propos improb fiscal differ histor beer abv abv account major part norwegian consumpt estim effect januari beer stronger abv abv bear excis duti nkr litr rate higher beer abv intern beer import norwai alcohol content excess abv bottl guin abv hoegaarden abv appar suffer signific duti disadvantag comparison domest brand outlet licens order sell beer greater abv larg import beer bar requir hold addit licenc bar hold licenc exclud number outlet purchas suppli stronger beer market import reduc tie exist custom note consider barrier introduct draught bottl beer bar suppli ringn form import beer easili introduc futur reason signific growth level import achiev parti mean potenti competitor enter norwegian market brew licenc note ringn hansa hold licenc brew tuborg carlsberg heineken distribut guin intern european brand enter market consid interbrew sa brasseri kronenbourg addit australian american compani enter market size market consid total sale licens brand amount million litr total beer market commerci incent licens beer product establish breweri commiss awar exampl produc million litr total market beer whilst nich role oper improb present threat bcp jv posit iii assess basi factor appar ringn hold signific share hotel cater industri beer market fact exist custom ti ringn suppli detriment supplier neglig countervail market pressur chanc market entri import establish busi addit hansa ringn serv consolid market presenc note custom current nation altern ringn hansa establish bcp jv elimin choic propos concentr creat domin posit result effect competit significantli imped norwegian market sale beer hotel cater industri sweden commiss consid market posit pripp sweden beer market share set tabl sourc canadean report volum million litr gt tabl gt market share falcon account tabl volvo basi undertak stockholm district court octob refrain pursu integr pripp falcon volvo strateg plan falcon sold year volvo group wish return core vehicl activ final note undertak back penalti fine skr million ecu million undertak countermand establish bcp jv add market share fact ringn hansa oper sweden support nation natur market fact import beer sweden norwai neglig import amount million litr beer neglig amount comparison total consumpt recal present major oper swedish market pripp falcon spendrup bryggeri ab view high concentr beer suppli sweden commiss examin notifi transact result remov potenti competitor ringn largest breweri locat oslo breweri locat closest highli popul area sweden breweri run brew capac bottl capac larg number intern larg brewer posit ringn enter swedish market commiss conclud creation bcp jv rais problem competit respect merger regul sweden viii conclus reason outlin appear notifi transact increas concentr suppli concentr market lead situat merg entiti act norwegian beer market independ competit constraint propos concentr creat domin posit result effect competit significantli imped norwegian market sale beer retail industri hotel cater industri propos concentr lead creation strengthen domin posit effect competit substanti part territori cover eea agreement significantli imped effect concentr sweden commiss identifi creation reinforc domin posit ix commit propos parti parti offer modifi origin concentr plan notifi enter commit orkla ab forto hereinaft refer quot parti quot give undertak hereinaft refer quot undertak quot behalf behalf respect group compani commiss respect beer busi hansa bryggeri hereinaft refer quot hansa quot compris hereinaft refer quot busi quot busi sold ongo concern parti date commiss decis clear concentr subject fulfil undertak found purchas busi understood purchas viabl exist potenti competitor financi industri compani institut independ parti bcp jv financi capac continu busi parti deem compli undertak bcp jv period enter bind letter intent sale busi subject due dilig condit parti control provid final agreement sale conclud date letter intent parti fulfil undertak divest end period set time limit extend period request parti accompani written motiv extens show effort fulfil undertak condit parti prior extens appoint independ firm account law firm invest bank similar consult firm hereinaft refer quot truste quot approv commiss act commiss behalf overse ongo independ separ manag busi continu effort parti divest truste remuner parti divestitur accomplish end extens period parti give truste irrevoc mandat find purchas busi sell busi term condit addit extens period parti provid truste assist inform execut sale obtain condit subject parti reason secreci interest prior sale busi parti parti hold separ busi busi bcp jv parti structur busi date undertaken parti week parti inform commiss commiss explicitli oppos chang parti ensur busi manag separ bcp jv parti manag parti replac member board director hansa belong board director manag bcp jv parti appoint employe parti bcp jv manag hansa busi divest board director manag hansa make effort busi divestitur parti final bcp jv obtain busi secret relat busi parti truste case report commiss write letter intent sign event month relev develop negoti parti receipt report indic purchas parti truste propos sign letter intent commiss formal disagr choic purchas due regard qualif set sale purchas free proce commiss purpos inform copi prospectus similar written document provid parti relev purchas busi delet busi secret delet busi secret commiss satisfi parti undertak divest beer busi hansa entireti address competit concern outlin divestitur beer busi hansa effect impli concentr suppli relev market aris notifi oper addit sale market share pre concentr posit ringn norwai adopt decis articl concentr notifi ab forto orkla april relat creation bcp jv declar compat common market function eea agreement subject condit full complianc commit made parti undertak commiss respect hansa beer busi set recit decis articl decis address orkla po box lysak ab forto norra bankogränd box stockholm brussel septemb commiss karel van miert member commiss oj corrigendum oj oj delet busi secret commiss notic distinct concentr cooper joint ventur oj sourc norsk bryggeri og mineralvannindustri foren associ norwegian soft drink produc brewer competitor repli stergio delim henning bräu ag ecr delet busi secret delet busi secret delet busi secret amp lt delet busi secret amp lt delet busi secret delet busi secret delet busi secret amp lt delet busi secret delet busi secret amp lt delet busi secret amp lt delet busi amp lt delet busi secret delet busi secret amp lt delet busi secret delet busi secret delet busi secret delet busi secret amp lt delet busi secret delet busi secret delet busi secret