direct ec european parliament council approxim law regul administr provis member state relat advertis sponsorship tobacco product text eea relev european parliament council european union regard treati establish european commun articl thereof regard propos commiss regard opinion european econom social committe consult committe region act accord procedur laid articl treati differ member state law regul administr provis advertis tobacco product relat sponsorship advertis sponsorship case cross border member state involv event organis intern level activ articl treati appli differ nation legisl give rise increas barrier free movement member state product servic serv support advertis sponsorship case press advertis obstacl encount case sponsorship distort condit competit increas note organis major sport cultur event barrier elimin end rule relat advertis tobacco product relat sponsorship specif case approxim extent tobacco advertis categori public allow articl treati requir commiss propos establish function intern market health base high level protect respect power european parliament council seek achiev object legisl member state approxim intend protect public health regul promot tobacco addict product respons half million death commun annual avoid situat young peopl begin smoke earli ag result promot addict circul intern market public period newspap magazin subject appreci risk obstacl free movement result member state law regul administr provis prohibit regul tobacco advertis media order ensur free circul intern market media limit tobacco advertis magazin period intend gener public public intend exclus profession tobacco trade public print publish countri princip intend commun market law regul administr provis member state relat type sponsorship benefit tobacco product cross border effect give rise appreci risk distort condit competit activ intern market order elimin distort prohibit sponsorship activ event cross border effect mean circumv restrict direct form advertis regul sponsorship pure nation level inform societi servic mean advertis tobacco product increas public consumpt access servic increas servic radio broadcast transmit inform societi servic attract access young consum tobacco advertis media natur cross border charact regul commun level free distribut tobacco product subject restrict member state high potenti creat addict case free distribut occur context sponsorship event cross border effect prohibit internation applic standard advertis tobacco product relat sponsorship subject negoti draft world health organis framework convent tobacco control negoti intend creat bind intern rule complementari contain direct commiss draw report implement direct provis made relev commun programm monitor effect direct public health member state adequ effect step ensur control implement measur adopt pursuant direct complianc nation legisl provid commiss commun european parliament council role penalti implement commun intern market legisl council resolut june effect uniform applic commun law penalti applic breach commun law intern market mean includ provis intervent person organis legitim interest suppress activ conform direct penalti provid direct prejudic penalti remedi provid nation law direct regul advertis tobacco product media televis press print public radio broadcast inform societi servic regul sponsorship tobacco compani radio programm event activ involv take place member state cross border effect includ free discount distribut tobacco product form advertis indirect advertis sponsorship event activ cross border effect fall scope direct subject treati member state retain compet regul matter deem guarante protect human health advertis relat medicin product human cover direct ec european parliament council novemb commun code relat medicin product human advertis relat product intend overcom addict tobacco fall scope direct direct prejudic council direct eec octob coordin provis laid law regul administr action member state pursuit televis broadcast activ prohibit form televis advertis cigarett tobacco product direct eec televis programm sponsor undertak princip activ manufactur sale cigarett tobacco product provis servic advertis prohibit direct teleshop tobacco product prohibit direct eec transnat charact advertis recognis council direct eec septemb relat approxim law regul administr provis member state mislead advertis direct ec european parliament council june approxim law regul administr provis member state manufactur present sale tobacco product provis mislead descript label tobacco product cross border effect recognis direct ec european parliament council juli approxim law regul administr provis member state relat advertis sponsorship tobacco product annul court justic case feder republ germani european parliament council european union refer direct ec constru refer direct accord principl proportion achiev basic object proper function intern market lai rule advertis tobacco product relat sponsorship direct order achiev object pursu accord paragraph articl treati direct respect fundament right observ principl recognis charter fundament right european union direct seek ensur respect fundament freedom express adopt direct articl subject matter scope object direct approxim law regul administr provis member state relat advertis tobacco product promot press print public radio broadcast inform societi servic tobacco relat sponsorship includ free distribut tobacco product direct intend ensur free movement media concern relat servic elimin obstacl oper intern market articl definit purpos direct definit appli quot tobacco product quot mean product intend smoke snif suck chew made partli tobacco quot advertis quot mean form commerci commun aim direct indirect effect promot tobacco product quot sponsorship quot mean form public privat contribut event activ individu aim direct indirect effect promot tobacco product quot inform societi servic quot mean servic mean articl direct ec european parliament council june lai procedur provis inform field technic standard regul rule inform societi servic articl advertis print media inform societi servic advertis press print public limit public intend exclus profession tobacco trade public print publish countri public princip intend commun market advertis press print public prohibit advertis permit press print public permit inform societi servic articl radio advertis sponsorship form radio advertis tobacco product prohibit radio programm sponsor undertak princip activ manufactur sale tobacco product articl sponsorship event sponsorship event activ involv take place member state cross border effect prohibit free distribut tobacco product context sponsorship event refer paragraph purpos direct indirect effect promot product prohibit articl report june commiss submit report european parliament council european econom social committe implement direct report accompani propos amend direct commiss deem articl penalti enforc member state lai rule penalti applic infring nation provis adopt pursuant direct measur ensur implement penalti provid effect proportion dissuas member state notifi rule commiss date articl latest notifi delai subsequ amend affect rule includ provis ensur person organis nation legisl justifi legitim interest suppress advertis sponsorship matter incompat direct legal action advertis sponsorship bring advertis sponsorship attent administr bodi compet pronounc complaint institut legal proceed articl free movement product servic member state prohibit restrict free movement product servic compli direct articl refer direct ec refer annul direct ec constru refer direct articl implement member state bring forc law regul administr provis compli direct juli latest forthwith inform commiss thereof member state adopt measur refer direct accompani refer occas offici public method make refer laid member state member state commun commiss text main provis nation law adopt field cover direct articl entri forc direct enter forc dai public offici journal european union articl addresse direct address member state brussel european parliament presid cox council presid dry oj oj opinion european parliament novemb publish offici journal decis council march oj oj oj direct amend direct ec european parliament council oj oj direct amend direct ec european parliament council oj oj oj ecr oj direct amend direct ec oj