commiss decis juli relat proceed pursuant council regul eec iv rtl veronica endemol english text authent ec commiss european commun regard treati establish european commun regard council regul eec decemb control concentr undertak articl thereof regard opinion advisori committe concentr april commiss receiv request dutch govern pursuant articl council regul eec merger regul examin propos joint ventur holland media groep sa hmg rtl sa rtl verenig veronica omroeporganisati veronica endemol entertain hold bv endemol septemb commiss adopt decis pursuant articl conjunct articl merger regul declar concentr incompat common market time decis adopt concentr complet hmg creat asset transfer hmg broadcast begun septemb commiss decid includ decis articl measur applic articl merger regul commiss announc separ decis adopt order restor condit effect competit invit parti propos measur respect basic reason decis articl septemb commiss reach conclus creation hmg lead creation domin posit dutch market tv advertis strengthen exist domin posit endemol market independ tv product regard dutch tv advertis market conclud hmg clear market leader posit high player market posit counteract activ attempt compet exist player render entranc newcom market difficult analysi essenti base element combin exist channel rtl rtl commerci channel veronica lead high audienc share hmg dutch tv broadcast import paramet hmg posit tv advertis market combin channel rtl rtl veronica enabl hmg coordin programm schedul order attract maximum viewer target attract group advertis rtl fight channel hmg directli counteract program compet channel entrant market leav room competitor sb hmg achiev market share tv advertis market structur link biggest dutch independ produc result endemol particip hmg give hmg preferenti access endemol success product competit advantag broadcast respect dutch market independ tv product conclud endemol concentr domin posit market main reason conclus market share endemol lower market share competitor specif strength endemol market tv product larg number popular dutch format preferenti access foreign format contract high number popular dutch tv person particip hmg endemol obtain structur link strengthen significantli endemol domin posit dutch product market structur link futur lead broadcast netherland give endemol larg sale basi product safe attack competitor ii subsequ develop dutch tv broadcast market commiss adopt decis articl signific develop tv broadcast netherland reaction commiss decis endemol abandon complet particip hmg withdraw endemol join group compani includ philip ing bank kpn announc launch sport channel sport structur dutch tv broadcast relat acquisit tv broadcast arcad lead dutch newspap publish wegen acquisit particip commerci broadcast sb de telegraaf lead dutch publish market share period septemb februari hmg channel averag audienc share slightli gener expect month hmg market share tv advertis market month hmg tv advertis market share public broadcast achiev septemb audienc share tv advertis market share sb time commiss decis septemb entrant dutch market increas audienc share mention month period achiev market share advertis market audienc share steadi growth dutch tv advertis market gener expect slight decreas tv advertis expens gener month compar period compani associ involv dutch tv advertis due increas number generalist channel uncertainti futur develop market iii modif concentr februari endemol made public decis end particip hmg remain sharehold hmg confirm commiss endemol longer sharehold hmg newli conclud merger agreement rtl obtain share hmg veronica hmg enter vi vi commiss commit hmg end oper rtl gener interest channel januari oper current rtl new channel tv channel basic limit broadcast new new relat programm line draft busi plan submit hmg commiss busi plan envisag channel time oper pai tv channel deriv major incom payment viewer cabl oper request parti commiss extend deadlin transform rtl new channel month absolut order parti realiz transform period year adopt decis hmg chang essenti charact new channel deviat essenti abovement busi plan prior approv commiss iv assess withdraw endemol hmg withdraw endemol hmg remov structur link largest dutch tv produc lead commerci tv broadcast netherland result commiss decis strengthen endemol domin posit withdraw endemol reestablish respect condit competit dutch tv product market present concentr context note endemol withdraw hmg product agreement endemol hmg enter significantli modifi parti guarante suppli dutch tv product endemol hmg reduc hmg dutch languag programm requir hmg longer refus format star endemol product agreement form part present concentr dealt procedur merger regul notifi regul envisag modif agreement reflect chang relationship hmg hand endemol complet withdraw endemol hmg consider impact hmg posit tv advertis market netherland hmg longer preferenti access endemol product result structur link compani illustr fact hmg longer refus endemol product modifi product agreement withdraw hmg allow endemol set partner sport channel potenti signific player dutch tv advertis market transform rtl new channel commiss consid light endemol withdraw hmg recent develop market transform rtl new channel suffici measur restor effect competit dutch tv advertis market conclus essenti base consider expect current market share hmg decreas level close posit rtl rtl creation hmg current market share rtl tv advertis expect market share low budget new channel addit advertis activ gener market share relat specif group viewer target similar entir current market share rtl set free competit market expect part market share obtain remain gener interest channel hmg abandon essenti advertis potenti rtl bring hmg rang market share expect market entri sport channel lead signific decreas hmg market share transform rtl new channel hmg oper gener interest channel coordin programm schedul give room competitor sb hmg lose possibl rtl fight channel directli counteract program compet channel conclus view modif present concentr subject full complianc commit parti commiss declar concentr compat common market adopt decis articl subject full complianc condit oblig contain parti commit vi vi commiss set recit decis concentr creation joint ventur holland media groep modifi form declar compat common market articl decis address compagni luxembourgeois de télédiffus clt boulevard pierr frieden luxembourg verenigd bezit vnu vnu ceylonpoort nl aa haarlem rtl sa villa louvigni allé marconi luxembourg veronica omroeporganisati voo bv laapersveld nl vb hilversum endemol entertain hold bv zevenend nl rl laren brussel juli commiss karel van miert member commiss oj corrigendum oj oj oj delet busi secret delet busi secret