commiss regul ec juli lai detail rule appli council regul ec inform promot action agricultur product intern market commiss european commun regard treati establish european commun regard council regul ec decemb inform promot action agricultur product intern market articl thereof light experi gain recent year commiss regul ec lai detail rule appli council regul ec inform promot action agricultur product intern market amend interest clariti ration regul replac interest sound manag draw regular updat list theme product cover inform promot action agricultur product intern market nation author respons implement regul durat programm interest inform protect consum messag nutrit product pass consum target group programm recognis scientif basi sourc inform recognis order prevent risk distort competit gener specif guidelin product cover inform promot campaign drawn interest legal certainti programm propos compli bodi commun legisl product concern market thereof guidelin procedur submit programm select implement bodi laid ensur wide competit free movement servic bear mind propos organis public bodi provis council direct eec june relat coordin procedur award public servic contract criteria govern select programm member state scrutini select programm commiss establish view ensur commun rule compli measur implement effect examin programm commiss decid programm accept lai relev budget case programm involv member state provis made measur ensur member state concern cooper submit scrutinis programm interest sound financi manag programm detail rule financi contribut member state propos organis arrang fulfil commit enter laid contract conclud parti concern compet nation author reason time limit model suppli member state commiss avoid risk duplic financ inform promot measur receiv support council regul ec support rural develop european agricultur guidanc guarante fund eaggf amend repeal regul exclud support regul ec ensur proper perform contract contractor lodg secur equal commun contribut member state concern favour compet nation author end secur lodg advanc payment annual phase appli check carri member state determin implement measur cover contract primari requir mean articl commiss regul eec juli lai common detail rule applic system secur agricultur product view complianc budget manag requir financi penalti laid failur submit intermedi payment applic time late payment member state interest sound financi manag order avoid risk payment made take commun financi contribut leav balanc pai laid advanc intermedi payment exce total contribut commun member state end applic payment balanc reach compet nation author time limit member state check inform promot materi produc programm term materi end programm laid light experi order monitor proper implement programm detail rule laid monitor group set end regul ec member state check implement measur cover regul commiss inform result check provid regul interest sound financi manag provis made cooper member state concern measur implement member state compet contract author establish protect commun financi interest effect adequ measur adopt combat fraud gross neglig reimburs penalti introduc end laid case multiannu programm intern evalu report submit complet annual phase payment request made interest rate payabl beneficiari wrong payment align interest rate amount receiv repaid due date refer articl commiss regul ec euratom decemb lai detail rule implement council regul ec euratom financi regul applic gener budget european commun eas transit regul ec regul transit measur inform promot programm fund decid commiss entri forc regul measur provid regul accord opinion joint manag committe promot agricultur product adopt regul chapter gener provis articl purpos definit regul lai detail rule appli regul ec draw select implement financ check programm refer articl regul rule applic programm part financ member state commun refer articl regul quot programm quot mean coher set oper scope suffici contribut improv inform sale product concern articl design compet author member state design compet author respons implement regul hereinaft compet nation author notifi commiss full detail author design thereto commiss place inform public domain form articl durat programm programm implement period year year date relev contract take effect refer articl articl characterist inform promot messag dissemin programm complianc criteria set articl regul ec inform promot messag pass consum target group programm hereinaft refer messag base intrins qualiti product concern characterist refer origin product secondari central messag campaign origin product part inform promot oper case design commun rule typic product need illustr inform promot measur refer messag dissemin effect health consum product concern base gener accept scientif data messag refer effect accept nation author respons public health trade interbranch organis refer articl regul ec propos programm list member state concern commiss scientif studi opinion authoris scientif institut messag programm refer effect health base articl list theme product list theme product refer articl regul ec set annex regul updat year march articl programm part financ member state commun articl regul ec appli procedur laid articl articl regul appli contract programm concern conclud member state concern select implement organis chapter select product refer articl regul ec articl present programm pre select member state purpos implement oper programm member state concern publish call propos year novemb year trade interbranch organis commun repres sector concern hereinaft refer propos organis submit programm member state programm submit form prescrib commiss websit format attach call propos refer subparagraph programm submit accord paragraph compli commun rule govern product concern market guidelin promot intern market refer articl regul ec set annex ii hereto specif stipul exclus select award criteria distribut end member state concern programm suffici detail compli rule applic enabl cost benefit ratio evalu member state draw provision list programm select basi criteria laid specif refer point subparagraph purpos implement programm propos organis select implement bodi competit procedur valid member state concern select made programm submit implement bodi part draw programm programm involv member state plan member state concern jointli select programm nomin coordin member state undertak contribut financ programm accord articl agre administr collabor procedur facilit monitor implement check programm articl select programm commiss februari year member state send commiss list refer articl includ applic list implement bodi select select accord articl copi programm case programm involv member state notif made common accord member state concern commiss find part programm submit compli commun rule guidelin promot intern market part programm inelig inform member state concern calendar dai receipt provision list refer articl accord subparagraph articl regul ec member state send amend programm commiss calendar dai receiv inform refer paragraph articl check amend programm commiss decid june programm part financ indic budget list annex ii regul accord procedur refer articl regul ec propos organis respons proper implement manag programm select articl approv implement bodi implement bodi select accord articl approv member state inform commiss thereof contract refer articl sign member state check implement bodi select financi technic resourc ensur measur implement effect manner accord articl regul ec inform commiss procedur end propos organis implement part programm provid articl regul ec condit propos implement compli articl regul ec propos organis year experi implement measur part programm carri propos organis account total cost duli justifi case obtain written authoris commiss propos organis ensur cost measur plan carri excess normal market rate member state check condit met propos organis bodi govern public law mean subparagraph articl direct eec member state measur ensur author award contract enforc provis direct chapter financ programm articl financi contribut financi contribut commun paid member state concern member state contribut financ programm share complement financi contribut propos organis establish respect territori case notwithstand articl regul ec commun financ exce total cost programm detail financi contribut provid articl regul ec programm commun commiss inform promot oper receiv support council regul ec elig financi contribut commun regul articl conclus contract provis secur commiss adopt decis refer articl propos organis concern inform member state applic accept member state conclud contract select propos organis calendar dai notif commiss decis refer articl deadlin contract conclud prior authoris commiss member state standard form contract provid commiss member state amend term standard contract line nation rule provid infring commun legisl contract conclud parti perform secur equal maximum annual financi contribut commun member state concern lodg favour member state propos organis accord titl iii commiss regul eec order ensur satisfactori perform contract contract organis bodi govern public law act supervis bodi compet nation author accept written guarante supervisori bodi cover percentag subparagraph provid supervisori bodi undertak verifi oblig enter properli discharg sum receiv properli discharg oblig enter proof perform secur lodg reach member state time limit laid paragraph primari requir mean articl regul eec implement measur provid contract member state immedi send commiss copi contract proof perform secur lodg send copi contract conclud select propos organis implement bodi contract provis implement bodi submit check provid articl articl arrang payment advanc calendar dai contract refer articl sign case multiannu programm dai begin month period contract organis submit applic advanc payment member state concern secur provid paragraph articl date applic advanc made advanc payment amount annual contribut commun member state concern refer articl regul ec member state pai advanc calendar dai submiss applic advanc payment payment made late articl commiss regul ec appli advanc paid condit contract organis lodg secur equal advanc favour member state accord titl iii regul eec member state forward copi applic advanc payment proof secur lodg commiss immedi contract organis bodi govern public law act supervis bodi compet nation author accept written guarante supervisori bodi cover percentag subparagraph provid supervisori bodi undertak pai amount cover guarante entitl advanc paid establish articl intermedi payment applic intermedi payment commun member state contribut submit propos organis member state end calendar month month period month calcul date sign contract refer articl expir applic cover payment made quarter concern accompani summari financi statement copi relev invoic support document interim report implement contract quarter concern hereinaft quarterli report payment made activ carri quarter concern document compet nation author deadlin refer subparagraph case forc majeur applic intermedi payment accompani document refer subparagraph submit late payment reduc month overdu intermedi payment paid condit member state check document refer subparagraph paragraph intermedi payment advanc payment refer articl exce total annual financi contribut commun member state refer articl regul ec level reach intermedi payment applic submit articl payment balanc applic payment balanc submit propos organis member state month complet annual measur cover contract refer articl consid admiss applic accompani summari work carri evalu result obtain ascertain date report summari financi statement show expenditur schedul incur annual report accompani copi invoic support document relat payment made case forc majeur applic payment balanc submit late balanc reduc month overdu balanc paid condit member state check invoic document refer paragraph primari requir refer articl satisfi full balanc payabl reduc proportion articl payment member state member state make payment refer articl calendar dai receipt applic payment deadlin suspend time dai period payment applic regist notifi creditor contract organis applic admiss sum payabl applic support requisit evid addit applic member state deem inform undertak check payment period start run date receipt inform request date check undertaken member state forward undertaken calendar dai notif case forc majeur payment made late amount monthli advanc paid commiss member state reduc accord articl regul ec articl secur secur refer articl releas condit definit entitl advanc paid establish member state concern perform secur provid articl remain valid balanc paid releas mean letter discharg issu compet nation author perform secur releas time limit term laid articl payment balanc secur forfeit penalti impos deduct expenditur part financ commun declar european agricultur guidanc guarante fund eaggf guarante section articl document submit commiss annual report submit complet annual phase applic payment balanc lodg calendar dai payment balanc refer articl member state send commiss summari statement refer point subparagraph articl member state send commiss year quarterli report requir intermedi payment accord articl quarterli report calendar dai receipt quarterli report member state fourth quarterli report summari statement refer paragraph articl annual report previou year includ quarterli report fourth quarter calendar dai payment balanc member state send commiss financi statement detail expenditur incur contract present accord format prescrib commiss member state statement accompani reason opinion member state implement task set phase end statement certifi light check carri accord articl expenditur consid elig term contract chapter monitor control articl materi member state check inform promot materi produc programm qualifi financ regul compli commun rule send commiss list materi approv materi produc financ programm refer paragraph includ graphic visual audiovisu work websit subsequ provid prior written authoris obtain commiss propos organis concern member state contribut financi programm account contractor right nation law govern contract articl monitor programm monitor group provid articl regul ec meet regularli monitor progress implement programm receipt financ regul end monitor group inform timet plan measur programm quarterli annual report result check carri accord articl regul monitor group chair repres member state concern programm involv member state monitor group chair repres design member state concern commiss offici staff part activ organis programm receipt financ regul articl check member state member state concern determin mean check programm measur cover financ regul notifi commiss thereof check undertaken year programm complet previou year cover minimum programm relat total budget programm complet previou year select programm sampl base risk analysi member state send commiss report programm check describ result check carri anomali detect report finalis mean technic account check premis contract organis implement bodi member state step verifi inform support document suppli accur oblig laid contract refer articl fulfil prejudic council regul eec member state inform commiss earliest opportun irregular detect check case programm involv member state member state concern step coordin check inform commiss thereof commiss part time check provid paragraph end compet nation author member state send commiss dai prior check provision schedul check carri member state commiss carri addit check consid articl recoveri wrong payment case wrong payment beneficiari reimburs amount question interest period payment reimburs beneficiari interest rate laid accord articl regul ec euratom amount recov relev interest paid member state pai agenc depart deduct expenditur financ eaggf proport commun financi contribut articl penalti case fraud gross neglig propos organis repai differ amount initi paid amount due subject articl council regul ec euratom reduct exclus regul prejudic addit sanction pursuant provis commun nation law chapter repeal transit final provis articl repeal regul ec regul ec repeal provis regul continu appli inform promot programm fund decid commiss entri forc regul refer repeal regul constru refer regul articl transit provis deadlin provid subparagraph articl deadlin submiss programm set juli notwithstand subparagraph articl programm submit juli deadlin send commiss provision list programm septemb notwithstand articl commiss decis refer paragraph decemb articl entri forc regul enter forc seventh dai public offici journal european union regul bind entireti directli applic member state brussel juli commiss mariann fischer boel member commiss oj regul amend regul ec oj oj regul amend regul ec oj oj direct repeal effect januari direct ec european parliament council oj oj regul amend regul ec oj oj regul amend regul ec oj oj oj regul amend regul ec oj oj oj annex list theme product fresh fruit veget process fruit veget fibr flax live plant product ornament horticultur oliv oil tabl oliv seed oil milk milk product fresh chill frozen meat produc accord commun nation qualiti scheme label egg human consumpt honei beekeep product qualiti wine psr tabl wine geograph indic graphic symbol outermost region laid agricultur legisl protect design origin pdo protect geograph indic pgi tradit special i guarante tsg accord council regul eec eec product regist scheme organ farm accord council regul eec product regist regul oj regul amend regul ec oj oj regul amend regul ec oj regul amend regul ec oj annex ii guidelin promot intern market guidelin suggest messag target group channel central posit inform promot programm product categori prejudic prioriti present articl regul ec programm propos gener prepar take account principl programm propos member state coordin strategi action messag programm prefer multi annual suffici scope signific impact target market oper market member state messag programm provid object inform intrins characterist nutrit product part balanc diet product method environ friendli programm central messag interest consum profession trade member state fresh fruit veget overview situat commun product fruit veget increas consumpt static notic lack interest consum appar school ag popul interest balanc diet goal aim improv imag product quot fresh quot quot natur quot bring averag ag consum chiefli encourag young peopl consum product concern target group young household school ag children adolesc parent mass cater school canteen doctor nutritionist main messag promot quot dai quot type approach recommend eat serv fruit veget dai product natur fresh qualiti safeti nutrit tast product method environment protect link product origin enjoy balanc diet varieti season natur suppli fresh product inform flavour traceabl access eas prepar fresh fruit veget requir cook main channel electron channel internet site present product onlin game children telephon line pr contact media advertis specialis journalist women press youth magazin paper contact doctor nutritionist educ measur target children adolesc mobilis teacher school canteen manag point sale inform action consum channel leaflet brochur inform product recip children game visual media cinema specialis tv channel radio spot particip trade fair durat programm month give prioriti multi annual programm set object phase indic annual budget sector eur million process fruit veget overview situat sector face increas competit countri demand gradual increas eas consumpt product import commun industri benefit potenti support inform promot action justifi goal imag product modernis made youth give inform need encourag consumpt target group household mass cater school canteen doctor nutritionist main messag qualiti safeti nutrit tast prepar method eas enjoy varieti suppli avail year balanc diet traceabl main channel electron internet site telephon line pr contact media advertis specialis journalist women press culinari trade press demonstr point sale contact doctor nutritionist channel leaflet brochur featur product recip visual media particip trade fair durat programm month give prioriti multi annual programm set object phase indic annual budget sector eur million fibr flax overview situat liberalis intern trade textil cloth brought commun flax sharp competit flax commun offer attract price competit fibr time consumpt fibr flax tend stagnat goal develop imag reput commun flax capitalis distinct qualiti increas consumpt product inform consum characterist product market target group lead profession sector stylist design maker editor distributor textil fashion interior design educ circl teacher student opinion leader consum main messag qualiti product condit raw materi produc suitabl varieti brought bear product chain commun flax offer wide rang product cloth decor household linen wealth creativ innov main channel electron channel internet site trade show fair inform measur target user downstream design maker distributor editor inform point sale relat specialist press educ inform measur fashion colleg textil engin cours durat programm month give prioriti multi annual programm set object phase indic annual budget sector eur million live plant product ornament horticultur overview situat suppli situat sector character increas competit product commun product countri evalu studi promot campaign carri suggest order facilit sale commun product commun chain produc distributor organis rationalis consum inform intrins qualiti varieti commun product goal increas consumpt flower plant commun origin encourag practic benefit environ increas knowledg environment friendli product method strengthen partnership profession member state allow thing advanc knowledg sector share inform particip product chain target group produc nurseri distributor oper sector student schoolchildren opinion multipli journalist teacher consum main messag inform qualiti varieti commun product environment friendli product method techniqu aim durabl product optimum mix varieti plant flower role plant flower qualiti life main channel media contact fair exhibit stand repres product member state train measur profession consum student action share knowledg greater product durabl consum inform measur press initi catalogu publish garden calendar possibl quot plant month quot campaign increas electron media internet cd rom durat programm month give prioriti multi annual programm present strategi properli justifi object phase indic annual budget sector eur million oliv oil tabl oliv overview situat suppli oliv oil tabl oliv increas outlet intern intern market import safeguard commun market equilibrium situat level domest demand product vari wide tradit consum market phenomenon quot tradit consum quot member state spain itali greec portug product concern gener consumpt high matur market prospect increas demand limit take account current share consumpt oliv oil continu great interest sector quot consum quot member state capita consumpt progress substanti lower commun constitut april margin major member state join consum awar qualiti oliv oil tabl oliv market major scope increas demand goal prioriti increas consumpt quot consum quot member state increas market penetr intensifi diversifi product provid inform consolid develop consumpt quot tradit consum quot member state improv inform consum aspect young peopl habit bui product target group person respons purchas case quot tradit consum quot member state year ag opinion leader food critic chef restaur journalist gener specialis press gastronomi women lifestyl magazin medic paramed press distributor quot consum quot member state main messag gastronom qualiti organolept characterist virgin oliv oil flavour colour tast nuanc connect varieti area harvest pdo pgi divers offer wide rang culinari sensat possibl categori oliv oil oliv oil due nutrit qualiti major element healthi balanc diet succe combin culinari pleasur requir balanc healthi diet inform rule control certif qualiti label oliv oil inform oliv oil tabl oliv regist pdo pgi commun tabl oliv constitut healthi natur product adapt user friendli consumpt prepar elabor dish variet characterist tabl oliv specif quot consum quot member state oliv oil extra virgin categori natur product result tradit ancient modern cook style emphasis flavour easili mediterranean cuisin contemporari cook advic cook specif quot tradit consum quot member state advantag purchas bottl oliv oil label inform consum modernis imag product long histori major cultur dimens prejudic articl inform nutrit qualiti oliv oil tabl oliv base gener accept scientif data fulfil requir laid direct ec european parliament council main channel internet electron mean cd rom dvd promot point sale tast recip inform press relat public relat event particip consum fair public public editori press gener women gastronomi lifestyl joint action medic paramed profess medic public relat audio visual media tv radio particip trade fair durat scope programm month give prioriti multi annual programm present phase strategi duli justifi object prioriti programm implement quot consum quot member state indic annual budget sector eur million seed oil sector programm concentr rapese oil present characterist seed oil prioriti indic annual budget seed oil sector eur million rapese oil overview situat reform common agricultur polici rapese product receiv specif support market orient increas possibl product altern cereal product characteris structur overproduct promot rapese oil contribut balanc arabl corp market consumpt veget oil commun commun net export rapese oil past decad rape varieti valuabl nutrit characterist develop result improv qualiti product cold press rapese oil nutti tast develop nutrit rapese oil subject worldwid research result confirm benefici dietari physiolog characterist product gener practition nutritionist consum inform latest research result goal improv awar characterist rapese oil recent evolut increas consumpt inform consum medic paramed profess nutrit rapese oil target group household person respons purchas opinion leader journalist chef medic nutrit profess distributor medic paramed press agro food industri main messag nutrit rapese oil make import part balanc healthi diet benefici fatti acid composit rapese oil advic cook inform evolut product varieti prejudic articl inform nutrit qualiti rapese oil base gener accept scientif data fulfil requir laid direct ec main channel promot point sale tast recip inform public public editori press gener women gastronomi lifestyl public relat event particip food fair joint action medic paramed profess joint action restaur cater busi chef internet durat programm month sunflow oil programm sunflow oil prioriti justifi market condit overview situat million ha commun grow sunflow product sunflow seed exce million tonn year sunflow oil consum commun produc seed grown commun declin crush reduc eu sunflow oil product market year world price increas shortag suppli prioriti programm concentr sunflow oil present part programm introduc seed oil commun origin sunflow oil product advantag fry high unsatur fatti acid rich vitamin purpos campaign inform consum trader distributor type characterist sunflow oil commun legisl qualiti campaign design spirit give object inform goal inform consum trade oper sunflow oil characterist nutrit legisl standard govern qualiti rule label target group household person respons purchas opinion leader journalist chef medic nutrit profess distributor agro food industri main messag main messag programm provid inform benefit sunflow oil sunflow oil produc oil type sunflow seed higher vitamin content veget oil sunflow oil light tast fry perform legisl standard govern qualiti sunflow oil fatti acid composit nutrit sunflow oil result scientif research technic develop sunflow oil veget oil prejudic articl inform nutrit qualiti sunflow oil base gener accept scientif data fulfil requir laid direct ec main channel distribut inform materi point sale po trade public public editori press gener women gastronomi lifestyl public relat event particip food fair internet durat programm month milk milk product overview situat drop consumpt liquid milk major consum countri due competit soft drink target young peopl milk substitut gradual replac consumpt liquid milk contrast increas consumpt milk product express milk equival goal increas liquid milk consumpt market potenti growth exist maintain consumpt level satur market increas consumpt milk product gener encourag consumpt milk milk product young peopl futur adult consum target group consum gener focus children adolesc girl ag women ag group elderli peopl main messag milk milk product healthi natur suit modern live enjoy milk milk product specif nutrit benefici ag group messag posit account specif natur consumpt market larg varieti milk product suitabl consum consumpt situat low fat choic milk milk product consum continu main messag ensur entir programm order convinc consum benefit regular consumpt milk milk product prejudic articl inform nutrit qualiti milk milk product base gener accept scientif data fulfil requir laid direct ec main channel electron channel telephon line contact media advertis specialis journal women press youth press contact doctor nutritionist contact teacher school channel leaflet brochur children game demonstr point sale visual media cinema specialis tv channel radio spot particip exhibit fair durat scope programm month give prioriti multi annual programm set object phase indic annual budget sector eur million fresh chill frozen meat produc accord commun nation qualiti scheme overview situat health problem affect princip livestock product highlight strengthen consum confid commun meat product involv provid object inform commun nation qualiti system control requir addit gener legisl control food safeti rule control form addit guarante provid product specif addit control structur goal inform campaign limit product produc commun qualiti scheme pdo pgi tsg organ farm qualiti scheme recognis member state fulfil criteria defin articl regul prejudic articl regul inform campaign fund regul fund regul ec aim ensur object exhaust inform rule commun nation qualiti scheme meat product inform consum opinion leader distributor product specif effect control impli qualiti system target group consum associ person respons household purchas institut restaur hospit school distributor associ press opinion leader main messag qualiti scheme guarante specif product method control stricter requir legisl qualiti meat product specif characterist qualiti superior usual commerci standard commun nation qualiti regim transpar ensur complet traceabl product label meat consum identifi qualiti product origin characterist main channel internet public relat media advertis scientif specialis press women culinari journal newspap contact consum associ audio visual media written document leaflet brochur inform point sale durat scope programm programm nation coverag cover member state month give prioriti multi annual programm set justifi target phase indic annual budget sector eur million label egg human consumpt overview situat januari accord articl council regul eec code identifi produc system emploi rear lai hen stamp shell egg intend human consumpt code compos number identifi farm method organ free rang barn cage iso code member state product centr situat number alloc product centr relev author goal inform consum standard mark egg fulli explain mean code print egg provid inform egg product system mean code print egg provid inform exist traceabl system target group consum distributor opinion leader main messag publicis explain code print egg complianc commiss direct ec characterist categori egg code refer messag express prefer product method includ claim nutrit health impact consumpt egg discrimin egg origin member state main channel electron channel websit print materi brochur leaflet inform point sale advertis press food magazin women magazin relat media durat programm month indic annual budget sector eur million honei beekeep product overview situat commun qualiti honei beekeep product sector receiv commun support face increas global competit fact product cost high commun make situat difficult sector subject council direct ec introduc label link qualiti origin support programm concentr commun honei beekeep product complementari indic region territori topograph origin qualiti label certifi commun pdo pgi tsg organ member state goal inform consum divers organolept qualiti condit product commun beekeep product inform consum qualiti filter pasteuris commun honei consum understand label commun honei encourag produc develop clear label orient consumpt honei qualiti product draw attent traceabl target group consum ag group elderli peopl children opinion leader main messag inform commun legisl safeti hygien product qualiti certif label honei natur product base tradit establish modern kitchen great divers honei geograph botan origin season advic nutrit safeguard pollin essenti mainten biodivers main channel advertis gener specialis press gastronomi lifestyl internet cinema audio visual media tv radio point sale particip exhibit fair public relat gener public organis event action restaur cater industri inform colleg present teacher student hotel cater colleg durat scope programm month give prioriti multi annual programm present strategi properli justifi object phase indic annual budget sector eur million qualiti wine psr tabl wine geograph indic overview situat wine product ampl consumpt static declin type wine suppli countri increas goal increas consumpt commun wine inform consum varieti qualiti product condit commun wine result scientif studi target group distributor consum exclud young peopl adolesc refer council recommend ec opinion leader journalist gastronom expert educ establish hotel cater sector main messag commun legisl strictli regul product qualiti indic label market guarante consum qualiti traceabl wine offer attract choos wide select commun wine origin inform commun wine cultiv link region local condit custom tast main channel inform public relat measur train distributor cater contact specialis press channel internet site leaflet brochur guid consum choic develop idea consumpt famili event festiv occas fair exhibit stand repres product member state durat programm month give prioriti multi annual programm set object phase indic annual budget sector eur million product protect design origin pdo protect geograph indic pgi tradit special guarante tsg overview situat commun system protect product name provid regul ec no prioriti implement qualiti strand common agricultur polici continu previou effort run campaign denomin product bear protect name made potenti actor chain product prepar market consumpt product goal inform promot campaign focu limit number product name group name product categori product produc region member state object campaign provid comprehens inform content oper commun natur scheme effect commerci product protect name registr benefit protect grant scheme enhanc knowledg commun logo pdo pgi tsg product consum distributor food profession encourag produc processor group take part scheme system regist name product satisfi basic requir obtain registr encourag produc processor region concern take part scheme particip product product bear regist name conform approv specif inspect requir laid protect name stimul demand product concern inform consum distributor exist signific benefit scheme inform logo condit design award relev check control traceabl system target group produc processor distributor supermarket wholesal retail cater canteen restaur consum associ thereof opinion multipli main messag product bear protect name specif characterist geograph origin case product pdo qualiti characterist product essenti exclus link geograph environ inher natur human factor case product pgi product possess specif qualiti reput attribut geograph origin geograph link occur stage product process prepar product tsg specif characterist tradit method product tradit raw materi commun logo pdo pgi tsg symbol understood commun design product meet specif condit product link geograph origin tradit subject regul qualiti aspect safeti nutrit tast traceabl product concern present pdo pgi tsg product exampl potenti success commerci enhanc product name regist protect scheme protect scheme support commun cultur heritag support divers agricultur product mainten countrysid main channel electron internet site pr contact media specialis women culinari press contact consum associ point sale inform demonstr audio visual media inter alia focus tv spot written document leaflet brochur particip trade fair show inform train seminar action function commun scheme pdo pgi tsg durat programm month prioriti multi annual programm defin object strategi phase indic annual budget sector eur million inform graphic symbol outermost region overview situat guidelin refer outermost region commun defin articl treati evalu studi show commun inform campaign graphic symbol logo outermost region receiv great deal interest part oper sector result produc processor sought approv qualiti product logo view short run campaign continu improv target group awar logo continu measur inform mean benefit goal publicis exist mean benefit logo encourag produc processor region concern logo improv awar logo distributor consum target group local produc processor distributor consum opinion multipli main messag product typic natur origin commun region qualiti safeti nutrit tast product method link origin product exot natur varieti suppli includ season traceabl main channel electron channel internet site telephon line pr contact media specialis women culinari press demonstr point sale fair show contact doctor nutritionist channel leaflet brochur recip audio visual media public specialis local press durat programm month indic annual budget sector eur million product organ farm overview situat consumpt product organ farm popular urban popul market share product fairli limit level awar consum interest group characterist organ farm product method increas fairli low commun action plan organ food farm inform promot action consid kei instrument develop demand organ food goal inform promot campaign focu select product group product organ farm system appli region member state object campaign encourag consumpt organ farm product enhanc consum awar label includ commun logo organ product provid comprehens inform broaden awar benefit organ farm regard environ protect anim welfar mainten countrysid rural develop provid comprehens inform content function commun rule organ farm encourag individu produc processor produc processor retail group take part organ farm convert product method encourag retail retail group restaur sell organ product target group consum gener consum associ specif subgroup consum opinion multipli distributor supermarket wholesal specialis retail cater canteen restaur food processor teacher school main messag organ product natur suit modern daili live pleasur consum result product method respect environ anim welfar organ farm support divers agricultur product mainten countrysid product subject stringent product inspect rule includ full traceabl ensur product origin farm organ inspect system word quot organ quot quot ecolog quot quot biolog quot equival languag respect food product protect law commun logo symbol organ product understood commun product meet strict commun product criteria undergon stringent check inform commun logo supplement inform logo introduc member state qualiti aspect safeti nutrit tast product concern underlin main channel electron internet site telephon line pr contact media specialis journalist women press culinari press food industri press contact consum associ inform point sale action school audio visual media focus tv spot written document leaflet brochur particip trade fair show inform train seminar action function commun regim organ food farm durat programm month prioriti multi annual programm defin object strategi phase indic annual budget sector eur million oj direct amend direct ec oj oj regul amend regul ec oj oj oj oj final