commiss decis januari relat proceed pursuant council regul eec declar concentr compat common market function eea agreement case iv kimberli clark scott text eea relev english text authent ec commiss european commun regard treati establish european commun regard council regul eec decemb control concentr undertak articl thereof regard eea agreement articl thereof regard commiss decis septemb initi proceed case undertak concern opportun make view object rais commiss regard opinion advisori committe concentr august kimberli clark corpor dalla unit state america kc notifi commiss intent merg worldwid activ scott paper compani philadelphia unit state america scott newco newli form wholli own subsidiari kc merg scott subsequ surviv corpor control kc septemb commiss conclud notifi oper fall scope regul eec decid initi proceed applic articl merger regul parti kc engag product sale wide rang paper relat product person busi industri worldwid basi lead supplier varieti consum product dispos babi nappi adult incontin feminin protect fempro sanitari tissu product total kc turnov ecu million gener tissu relat product scott activ worldwid primarili manufactur sale tissu product person care environment clean wipe health care food servic lead manufactur tissu product global basi compani integr pulp timber oper total turnov ecu million ii oper kc scott import american paper group substanti oper europ merg entiti form world largest manufactur tissu product foremost produc tissu product europ kc scott strengthen market posit combin strong consum brand bring consider product market resourc iii concentr commun dimens merger kc acquir full control scott oper constitut concentr mean articl merger regul combin consolid worldwid turnov undertak concern exce ecu million kc ecu million scott ecu million kc scott ecu million turnov commun parti achiev third aggreg commun wide turnov member state notifi oper meet threshold articl merger regul constitut concentr commun dimens accord protocol eea agreement cooper field control concentr notif qualifi eea cooper case iv compat common market relev product market propos concentr concern product manufactur kimberli clark scott tissu parent reel tissu paper product consum home toilet tissu kitchen towel facial tissu handkerchief napkin paper wipe hand towel proceed initi respect tissu parent reel toilet tissu facial tissu handkerchief consum tissu paper product home afh market addit raw materi product process plai import role determin characterist qualiti end tissu product notif parti consider emphasi suppli side substitut subject properli examin context product process product process final end product essenti element product process stock prepar wood paper wast paper treat make suitabl run paper machin paper prepar begin stage base stock compos fibr water paper machin effect act de water facil roll squeez moistur stock form larg sheet sheet dri end product parent reel roll convert parent reel convert end product unwound depend product finish requir decor emboss perfor cut relev width product packag qualiti raw materi import determin characterist qualiti end product influenc manufactur process primari lesser extent convert stage manufactur applic chemic mechan techniqu instanc recrep process scott premium andrex product involv heavili dose base stock chemic process air dri tad blow dry creat soft end product forc paper fibr protrud vertic sheet addit process paper prepar process creat exception soft product kc brand toilet tissu product scott produc super premium andrex gold brand scott decid rebrand scott pan european brand scottonel major competitor point except qualiti end product achiev tad technolog competitor process tad deliv combin soft absorb lower raw materi usag regard view parti major competitor nuanc import tad technolog express comment tad technolog develop usa year ago technolog introduc europ year ago kimberli clark scott tad technolog expens product qualiti advantag disadvantag hand requir basic paper technolog hand requir energi paper machin oper slower speed convent technolog technolog purchas market specif process success oper tad product develop uk compar contin conclus tad technolog appear product super soft tissu product high absorb tad tissu give competit advantag product super premium kitchen towel process technolog match qualiti compar close extent ii structur suppli side gener suppli side includ suppli pulp parent reel finish tissu paper product oper fulli integr ownership forest timber manufactur final paper product end user partial integr bui pulp manufactur parent reel final paper product final categori includ oper activ oper convert parent reel tissu paper product integr multin oper larg multin compani oper worldwid basi produc pulp parent reel consumpt sale parti manufactur sell final tissu paper product primarili premium brand account retail privat label sector notifi parti integr multin oper kimberli clark product plant european countri uk plant franc plant germani plant plant dedic tissu manufactur convert kc plant tad technolog scott own oper facil eea product paper convers consum home product scott facil locat belgium plant franc plant germani plant itali plant netherland plant spain plant uk plant scott plant possess tad technolog term product capac kc scott lead compani western europ complet propos merger largest tissu produc western europ product capac jame river jamont oper facil great britain plant northern ireland plant franc plant netherland plant finland plant spain plant itali plant greec plant produc sca pwa wide activ western europ plant franc germani spain netherland austria belgium remain multin oper procter amp gambl amp enter european market acquisit german compani schickedanz vp plant germani itali strateg reason amp decid enter european tissu market fact compani substanti interest north america major competitor kc scott amp produc lead brand toilet paper unit state call charmin independ nation produc categori produc vertic integr produc parent reel convert final tissu paper product italian famili own compani carrara held sixth posit western european product capac carrara kimberli clark license kleenex brand product itali recent carrara expand purchas product plant spain uk kruger tissu group result year major invest programm combin european ventur capit kruger intern forest product compani kruger uk base site partli vertic integr tissu paper manufactur convert kruger invest addit product capac expect stream end year itali independ nation produc nation brand offer qualiti level premium brand tend secondari brand wide advertis independ convert gener independ convert small medium size compani oper local nation stage convert bui parent reel western european wider geograph basi typic manufactur suppli afh paper product privat label consum product lower end market rare brand iii parent reel inform commiss dispos appear type parent reel consid belong singl relev product market variat characterist qualiti parent reel combin pulp input specif product process emploi parti custom parent reel manufactur state separ individu parent reel market major manufactur obtain product broadli compar qualiti product process term finish tissu paper product produc partial compens qualiti differ parent reel characterist mechan techniqu convert stage manufactur commiss consid parent reel consid singl relev product market downstream tissu paper product market recogn major manufactur produc super soft tissu paper parent reel advantag high qualiti market segment super soft tissu paper parent reel wide market gener suppli condit difficult iv tissu paper product tissu product term commonli describ thin soft absorb paper wipe dry product compris toilet paper handkerchief facial tissu kitchen towel purchas privat consum differ characterist tissu product kitchen towel place accent absorb handkerchief facial tissu soft import toilet paper strength soft requir similarli price differ kitchen towel expens facial tissu expens import factor relat relev product market definit consum bui specif tissu paper product regular basi normal purpos deni fring substitut situat main custom towel hand wipe industri wipe made tissu paper industri institut purchas bui tissu product larg quantiti toilet tissu factori offic workshop hospit constitut home sector afh consum product sold retail distribut sector hypermarket supermarket discount store corner shop hous basic sold brand manufactur typic premium part market privat store label determin major retail distributor sainsburi tesco uk afh product sold special distributor notifi parti parti consult signific grow share product sold custom label exampl includ nation region distributor sell label sale specialist supplier sell assort product reason differ custom distribut method product qualiti import brand product price commiss consid consum product afh product constitut distinct market consum tissu paper product suppli side substitut notifi parti consider suppli side substitut exist pure technic point view case tissu manufactur level product parent reel primari product switch product machin type paper tissu product alter mixtur fibr input suppli side substitut exist level convert process limit product parent reel primari product fulli integr produc advantag stabl sourc pulp constitut cost final tissu product parent reel produc depend avail pulp price level major competit handicap independ convert vulner depend avail parent reel qualiti underli tissu paper product super soft tissu paper qualiti parti state upgrad retrofit tradit cwp machin tad process commiss enquiri confirm tad retrofit pure technic point view view parti regard practic feasibl differ competitor competitor cost tad retrofit high million cost machin tad retrofit feasibl greenfield site space consider appli requir extens exist product line metr opinion competitor option tad retrofit theoret real project technic feasibl commerci viabl fact prior hear commiss awar case exist product capac upgrad tad retrofit respons statement issu pursuant articl merger regul statement object parti disagre cost time feasibl retrofit convent base machin tad machin state approxim year ago scott retrofit convent machin facil includ tad capabl retrofit complet exist facil month cost million machin eventu chang back convent dry technolog output profit sold tad technolog higher product cost undevelop market higher cost super soft product parti stress amp largest produc tad tissu product world approxim total worldwid kc scott capac kei advantag amp tad technolog eas retrofit amp retrofit convent machin north america commiss note exampl provid parti tad retrofit relat identif convent machin suitabl tad retrofit studi estim capit cost million retrofit commiss observ recent plant commiss parti europ purpos built tad machin submiss made parti commiss tad retrofit differ base inform dispos commiss draw conclus technic retrofit tradit cwp machin tad process practic rare oppos construct purpos built tad plant commerci feasibl tad retrofit consid doubt normal circumst competitor high capac util rate profit process paper product consequ combin larg capac plant invest market entrant requir sell consider volum output gt tabl gt ii convert process recogn notifi parti level convert process switch roll product toilet paper kitchen towel fold product facial tissu handkerchief napkin hand towel fold product convert machin product line specif gener abil switch facial tissu handkerchief switch incur signific cost entail loss consider output size depend frequenc switch uk toilet tissu paper market approxim colour regularli sold decor reason machin suppli toilet paper market consider switch loss aris light investig commiss conclud switch necessit high cost independ convert gener tradit machin util facil high rate afford commerci switch demand side substitut notifi parti state demand side point view type tissu product purpos handkerchief facial tissu fact primari differ facial tissu handkerchief packag box cellophan wrap smaller pocket size quantiti tissu product commiss consid substitut limit normal circumst consum tend special develop tissu product specif purpos regular basi substitut fring insuffici justifi broader relev product market basi handkerchief facial tissu produc retail europ wide basi retail uk respond commiss questionnair product constitut singl market essenti differ primarili packag product main end blow nose differ packag size lead differ place util facial tissu home handkerchief pocket handbag regard analysi commiss consid handkerchief facial tissu constitut singl relev product market toilet tissu kitchen towel repres separ relev product market privat label brand product brand product plai import role market expens compar privat label product lead market term qualiti product innov share brand tissu product total eea market consum product percentag vari product market member state market particip privat label product brand product belong market basi analysi inter alia show retail store privat label product price rel lead brand product consum switch brand privat label product respons promot campaign note paragraph commiss share opinion gt tabl gt featur tabl leav handkerchief nich market uk percentag tissu good sold privat label product uk higher higher countri continent europ except observ case facial tissu netherland privat label repres slightli uk figur respons statement object parti argu uk ireland develop highest qualiti aggress market store brand segment europ similarli uk irish retail unquestion sophist competit retail groceri chain europ sainsburi support extens research develop depart develop innov qualiti product commiss agre parti high share privat label product uk ireland compar continent europ support statement commiss reason store brand retail power develop level uk ireland remov effect brand competit europ market share privat label product increas gener increas extent signific increas variabl uk privat label product slowli increas share toilet tissu facial tissu lost share kitchen towel tabl annex uk tissu market price market privat label product similar brand equival toilet tissu gener trend continent europ consum good privat label product consider lower price qualiti brand good conclus reason relev consum tissu paper product market toilet paper kitchen paper handkerchief facial tissu singl market case take brand privat label sale relev product market definit contest parti competitor retail present hear vi home tissu product suppli side substitut commiss recogn regard qualiti colour differ suppli side substitut afh product rel term difficult consum tissu product demand side substitut similar posit consum product regard type afh product normal circumst commiss consid demand side point view afh toilet paper afh paper hand towel afh paper wipe constitut separ relev product market inter materi competit notifi parti argu afh paper hand towel afh paper wipe substitut product hand dry wipe electr hand dry system textil cloth mix rag woven synthet wipe parti recogn afh tissu tissu product end perfectli homogen nomin price propos oper lead creation strengthen domin posit narrowest basi separ afh toilet paper afh paper hand towel afh paper wipe market determin relev product market includ product paper market share parti lead competitor shown tabl gt tabl gt parti lead supplier afh product segment face strong competitor brand signific product qualiti import similarli advertis plai role secur adequ distribut appear problem probabl inter materi competit constrain factor tissu paper towel wipe competit problem reveal commiss enquiri reason commiss consid signific competit issu aris afh market analys scope present decis afh market great detail term assess consum tissu paper market import distinct consum afh tissu product purpos price comparison continent europ differ refer commiss consid focu present decis consum tissu product uk ireland geograph refer market gener notifi parti provid substanti data european tissu symposium demonstr consider inter member state trade tissu product european union parti advanc data justif western european geograph refer market western european level import repres consumpt export approxim product commiss agre parti data support adopt geograph refer market wider western europ analysi aggreg level combin parent reel finish tissu paper product distinct made import differ posit parent reel finish tissu paper product finish tissu product bulki low expens transport competitor cost transport toilet paper northern germani uk exce sale kitchen towel greater commerci viabl transport finish product long distanc broadli simpli speak area produc oper competit repres circl centr product plant length radiu determin cost transport finish product tabl reflect view main european tissu product manufactur length radiu gt tabl gt hand transport cost parent reel lower cost order sale practic parent reel transport greater distanc finish product basic structur countri origin parent reel import uk shown tabl gt tabl gt substanti flow parent reel uk continent europ nordic countri uk import distant geograph locat south america usa south africa uk parent reel import cover uk tissu paper demand geograph refer market parent reel europ wide merger parti primari tissu product western europ tabl annex clear parti acquir domin posit product tissu paper parent reel hand trade flow finish tissu paper product lower fall sharpli distanc increas toilet tissu flow offer good trend trade flow strongest neighbour countri uk ireland spain portug itali germani demonstr tabl gt tabl gt similar trend observ flow tissu paper product facial tissu handkerchief conclus drawn tabl irish import export uk import destin uk export ireland itali high volum export flux import insignific strong flow export point competit tissu paper industri itali relat neighbour countri parti recogn cost constraint transport tissu product argu circl competit product transport interact rippl effect homogen west european geograph refer market produc reason set great britain ireland consid separ continent europ articl decis commiss identifi potenti competit problem itali light analysi present geograph refer itali left open narrowest basi nation market propos oper give rise competit concern ii uk ireland preliminari observ assess determin proper delimit geograph refer market uk ireland commiss confront difficulti paragraph island great britain ireland separ continent europ geograph refer market delimit question island great britain island ireland repres singl geograph refer market separ fine balanc address issu difficulti commiss task compound statist difficulti data cover great britain nielsen market share data data import export data relat republ ireland unit kingdom great britain northern ireland difficult obtain accur statist inform northern ireland island ireland larger size great britain irish market differ posit island great britain uk ireland commiss consid reason hereund island ireland great britain constitut singl geograph market eas present present decis separ analys data relat island great britain ireland iii great britain price price appear import differ great britain continent europ base data submit parti commiss calcul price consum toilet tissu calcul wholesal level basi net revenu tonn uk higher germani itali spain handkerchief price gap contrast high regard consider transport cost finish tissu product comparison price data submit parti contain tabl gt tabl gt sight price differ remark product cost lower uk ii groceri price gener lower uk continent europ iii allow made departur pound sterl em year ago tend depress uk price interest point context comparison parti submit data uk price consum tissu product exclud facial tissu higher afh market uk price lower appli continent europ regard point express preced paragraph price relationship afh product expect implic uk consum tissu product price exception high strong evid separ uk great britain market consum tissu product convers low price level afh product indic open afh market notifi parti state price differ explain differ weight qualiti finish product price comparison base price tonn finish product account weight variat caus packag differ investig commiss found evid price differ parti data wholesal level match retail trade price differ measur nielsen gt tabl gt immedi prior hear hear parti present comprehens extens price data demonstr real price differ great britain continent europ smaller due varieti factor adequ reflect crude data price comparison base net revenu tonn properli account differ qualiti pulp usag cost variat caus manufactur process similarli comparison base price roll underli nielsen price comparison data defici regard variat sheet size sheet count qualiti great britain market high qualiti market consum clear prefer premium qualiti toilet tissu compar continent europ tabl gt tabl gt hand consider higher price premium toilet tissu evidenc price rang great britain hand greater weight premium sector great britain simpl price comparison net revenu tonn basi tend present misleadingli inflat great britain price commiss recogn great britain irish market toilet tissu sophist greater prefer high qualiti product accept real price differ smaller origin data commiss prove definit view magnitud differ addit indic separ natur great britain irish toilet tissu market compar continent europ exist custom prefer commiss reserv acknowledg simpl price comparison toilet tissu member state complex comprehens data submit resolv cross border price comparison anomali regard afh consum tissu price satisfactorili resolv commiss note comparison scott uk european busi reveal scott uk profit higher proport european profit proport turnov import factor distort crude comparison conclus commiss consid great britain irish price margin higher continent europ consum behaviour pattern consum behaviour pattern term purchas handkerchief oppos facial tissu differ countri uk ireland compar continent europ instanc continent europ consumpt handkerchief high ireland uk low hand facial tissu posit revers sale facial tissu high uk ireland low contin fact comparison indic uk ireland separ geograph refer market compar continent europ gt tabl gt handkerchief nich market uk ireland main purchas europ uk retail answer commiss questionnair handkerchi facial tissu belong product market transport cost geograph locat combin substanti cost transport finish good indic separ uk continent europ late stage proceed parti provid data indic lower transport cost order franc uk price differ remain signific price differ uk germani toilet tissu compens addit transport expens export germani uk profit argu price differ explain superior product qualiti uk compar germani case franc price differ suffici scope profit export franc uk brand import brand differ uk ireland continent europ uk predomin brand toilet paper andrex sold scott similarli kimberli clark kleenex doubl velvet brand toilet paper uk ireland brand signific extent continent europ similarli number player uk market brand toilet paper jamont dixcel brand exclus uk tabl annex list import brand member state produc demand side consum product uk retail trade concentr differ retail trade germani franc fact place greater emphasi product qualiti uk retail trade develop high qualiti privat label tissu paper product case european countri privat label focus primarili lower end market qualiti uk retail trade develop product cooper major produc kimberli clark scott jamont respect toilet paper label uk retail offer consum super soft qualiti brand product privat label uk retail bui nation basi except nich product seek purchas supplier continent europ market entri barrier exist substanti market entri barrier exist consum brand loyalti substanti advertis expenditur list difficulti analys serv isol british market geograph iv island ireland island ireland requir special mention situat similar island great britain import differ republ ireland domest primari product tissu practic export ireland requir import base et data irish import uk finland jamont produc tissu paper plant northern ireland signific share irish import uk origin jamont plant northern ireland privat label product view support fact ireland unlik situat uk jamont brand market posit compar kc scott uk kc scott lead produc ireland posit share jamont comparison purpos market share data tabl annex fact jamont plant locat northern ireland accord commiss understand market share posit northern ireland republ ireland compar variat ireland great britain differ ident retail demand side characterist common member state european union great britain sainsburi tesco argyl top retail combin market share retail ireland dunn store quinnsworth crazi price musgrav lead retail market share hand level consum tissu product price ireland akin obtain great britain fact irish tissu price handkerchief slightli higher toilet tissu kitchen towel slightli lower britain importantli board posit ireland compar britain continent europ share characterist ireland great britain scott kimberli clark sell andrex kleenex doubl velvet brand ireland jamont kittensoft brand ireland compar primarili dixcel great britain sign market island ireland increasingli integr larger island great britain major market player great britain ireland singl territori area product market purpos close linguist affin region thirdli consider media overspil viewer island ireland televis advertis brand tissu product great britain televis viewer northern ireland ireland televis advertis promot sale scott kleenex tissu product channel utv competit concern case aris primarili strength brand product merg parti aspect media overspil relev fourthli lastli grow integr reflect market develop hand commiss understand jamont make kittensoft brand britain year substanti growth combin brand product market share kimberli clark scott tabl gt tabl gt demonstr signific barrier entri island ireland british competitor kc scott paper fulli compet countri sourc plant uk competit assess propos merger commiss treat island britain ireland singl geograph refer market itali structur italian paper tissu market character low degre concentr product distribut side product side multin integr produc scott kimberli clark licenc carrara procter amp gambl jame river jamont pwa sca multitud small medium size oper activ market produc basic tissu paper produc brand sell local region level distribut side retail trade concentr largest retail cover market structur italian retail sector explain market share privat label product low itali comparison european countri tabl exist larg number small medium size nation independ convert integr produc result secondari brand prolifer low market share italian product capac substanti higher domest demand itali largest export finish tissu paper product europ germani franc basic market posit merg parti itali set tabl annex scott market share toilet paper kitchen towel substanti handkerchief facial tissu appear scott suffer substanti systemat market share loss past background competitor point potenti market share addit achiev combin kc sale italian license carrara progress signific time remain signific manufactur brand product procter amp gambl jamont sofass competit region produc tronchetti lazzareschi produc retail state italian consum brand loyalti consum attach import price provid product qualiti adequ consum purchas lowest price base commiss enquiri small medium size oper provid compar qualiti paper product lower price major produc result corrobor separ analysi autorita garant della concorrenza del mercato commiss investig analysi autorita garant della concorrenza del mercato italian market competit condit effect competit remain merger left open itali assess separ geograph refer market case commiss consid oper creat strengthen domin posit significantli imped effect competit itali vi gener conclus geograph refer market conclus commiss consid unit kingdom ireland constitut singl separ geograph refer market consum tissu paper product regard rest commun propos oper creat strengthen domin posit decid exact geograph dimens market competit assess gener overview brand combin except finland notifi parti present member state norwai parti combin strong brand name kleenex scottex andrex uk scottonel cotonel fact brand strength member state brand eponym tissu paper product produc full pan european brand product capac merg entiti kc scott largest manufactur tissu product world europ product capac kt worldwid kt western europ kt uk kt contin capac competitor jamont jame river kt worldwid kt uk gener indic strength parti tabl annex show distribut product capac western europ broken compani show kc scott repres western european capac jamont sca pwa mölnlyck competitor lower capac case region variat parti strongest european player present european union region variat kc scott strong uk ireland lesser extent itali spain hand jamont market leader franc major player spain ireland sca strength li german speak countri germani austria switzerland scandinavia ii assess uk ireland gener market overview consider import toilet tissu market size uk consum tissu market toilet paper kitchen towel handkerchief facial tissu import privat label sector tabl annex toilet tissu account total tissu market econom import analysi focu primarili impact propos concentr toilet tissu market kitchen towel facial tissu repres market remain larg market market size million handkerchief segment smaller market total ecu million figur consum tissu market ireland tabl annex structur similar size market smaller import privat label product privat label tissu product amount market kitchen towel privat label cover market higher facial tissu toilet paper indic fact kitchen towel person product toilet tissu facial tissu market consider plai import role advertis expenditur kitchen towel limit tabl annex show advertis expenditur kitchen towel toilet tissu connect interest note percentag market repres privat label lower toilet paper facial tissu intuit priori run counter consider person natur product purchas explain greater volum advertis expenditur toilet tissu facial tissu instanc uk advertis expenditur toilet tissu time facial tissu consid indirect evid heavi advertis reduc market penetr privat label product explain brand product higher percentag total market toilet paper facial tissu futur privat label growth privat label suppli grown past year difficult econom climat uk ireland mistaken assum privat label growth continu grow indefinit ultim elimin brand product hand evid suggest privat label growth link gener econom climat prosper time consum show greater propens purchas brand product hand consider evid indic major retail sell privat label product brand product fulfil import function provid price qualiti refer point sale store brand event time period relev assess merger case doubt brand product continu plai import market role market structur product structur product set tabl annex primari produc account tonn tissu paper capac parent reel stage merg parti largest plant great britain hold uk product capac remain primari produc jamont fort sterl kruger paper kruger undertaken consider invest view increas presenc privat label afh sector press report approxim doubl exist capac end year net import tonn parent reel domest consumpt tonn net parent reel import convert final end user product independ convert primari manufactur parti slightli import relat kimberli clark primarili scott lesser extent includ parent reel produc domest combin kc entiti sell total parent reel suppli integr uk irish convert base commiss enquiri main convert lpc pennington fh lee sca pwa gould remain convert number individu averag insignific capac total market illustr combin kc entiti product capac convert market posit parti high product market share combin product market share notifi parti tabl annex tabl parti market product share sale brand product market share privat label product product share brand privat label product product share product market share calcul refer total relev product market includ brand privat label sale paragraph market share parti lead competitor brand product tabl gt tabl gt addit sale brand product parti market posit analys detail parti lead supplier privat label product enjoi high total product share rang approxim cent tabl annex import toilet tissu market hold market tabl demonstr strength parti tissu paper sector uk ireland import toilet tissu market comparison competitor kc largest supplier tissu paper product share competitor jamont compar major competitor fort sterl kc kitchen towel toilet tissu facial tissu stronger product share toilet tissu facial tissu lastli compar kruger independ paper manufactur great britain shown strong growth year combin kc entiti approxim larg toilet tissu market privat label sale product share parti includ privat label product manufactur retail parti privat label sale attribut retail distributor point practic commiss case hand commiss consid fulli attribut privat label sale retail parti place sale foot brand sale overst market strength parti hand circumst case commiss consid ignor complet fact privat label sale manufactur kc retail underst strength true market posit essenti question retail seek valid altern supplier privat label sale merger allow proce case term normal competit assess correct disregard fact high proport privat label sale manufactur kc commiss consid regard consider kc todai supplier privat label sale true jamont fort sterl import supplier privat label product commiss understand uk primari produc oper full close full capac free addit primari product exist minor nich product retail respond commiss survei todai purchas suppli great britain bulki low natur product addit transport cost engend complic suppli logist approach commerci sound surpris retail made suppli channel appar product price differenti island great britain continent europ corrobor fact major retail oversea suppli provid benefit state greater flexibl custom supplier purchas nation remain point weight addit transport cost purchas abroad thirdli super soft tissu make third uk toilet tissu market grow super premium part market valid altern supplier great britain signific major retail specif confirm point lastli importantli kc enjoi brand market brand domin kc posit pursu ti sale polici link avail essenti brand product continu suppli privat label point acut express competitor merg parti commiss consid true competit signific propos oper li impact brand tissu product market market posit kc strong demonstr posit brand product percentag brand product repres notifi parti combin brand consum tissu uk ireland shown brand toilet tissu kleenex andrex scottonel kitchen towel kleenex andrex fiesta scottowel facial tissu handkerchief kleenex andrex scotti note figur present parti adjust nielsen figur reflect lack distribut coverag detail percentag repres competitor brand shown tabl annex evid parti brand clear market leader full rang consum tissu product toilet tissu handkerchief facial tissu percentag brand product held parti exce kitchen towel rememb sector target extens public andrex recent start heavili public andrex kitchen towel impact advertis reflect data toilet tissu market share combin brand held parti multipl compar competitor jamont dixcel brand fort sterl nouvel brand competitor brand product sale jamont lastli sca neglig brand sale market brand share toilet tissu kitchen towel import brand brand owner benefit leverag loyalti brand engend brand support premium price achiev distribut readili sustain ongo project revenu stream consum propens long term brand loyalti repeat purchas major brand reason brand product find distribut shelf space limit smaller shop product bulki requir larg amount storag space case tissu paper product major retail privat label sale increasingli import continu presenc attract shopper provid adequ rang choic offer consum refer point merit store brand evalu great britain top retail multipl account sale household sector detail tissu product sale basi distribut channel set tabl except facial tissu sale toilet tissu kitchen towel place multipl gt tabl gt order obtain view seri subject commiss extens questionnair major retail asda kwik save safewai sainsburi somerfield tesco waitros repli receiv sale household product multipl respond cover third british household sale commiss consid repli receiv provid accur reflect retail condit tissu paper product argu view multipl adequ reflect posit multipl conclus base view multipl significantli mislead respect signific brand product british market commiss consid object valid multipl cover smaller percentag market oppos forecast commiss dispos coverag decreas futur priori reason hold altern view thirdli frequent posit lead brand manufactur stronger multipl lower buyer bargain power multipl shelf space multipl limit effect limit brand choic market leader kimberli clark scott product import kimberli clark scott brand retail actual stock polici multipl respond commiss questionnair stock kimberli clark scott brand kleenex andrex toilet tissu kitchen towel facial tissu stock commiss enquir kimberli clark scott brand replac kleenex andrex premium brand tissu product essenti brand retail repli retail suitabl replac brand market kleenex andrex tissu product essenti brand retail brand leadership kleenex andrex brand remain import offer consum credibl choic retail brand product plai import part product mix retail retail prefer stock market leader retail stock kimberli clark scott brand replac brand essenti doubt extrem difficult multipl enjoi greatest buyer bargain power retail sector replac kleenex andrex altern brand brand loyalti retail commiss request multipl comment brand loyalti repli retail brand spend consider sum monei market product privat label store imag promot product loyal custom brand privat label hand custom prompt promot activ switch retail consum view show loyalti brand product toilet tissu due histor soft product retail strong brand loyalti toilet tissu market facial tissu market andrex domin brand toilet tissu sale kleenex domin brand facial tissu kitchen towel market label domin partli fact strong brand market secondari brand put add signific percentag total market sale retail consum show loyalti brand tissu product primarili due heavi weight market spend retail brand loyalti vari sector influenc promot advertis activ toilet tissu signific brand loyalti due domin lead andrex kimberli clark brand long stand heavili support brand continu heavi promot activ brand continu increas steadili kitchen towel domin privat label secondari tertiari brand domin brand leader brand invest sector small facial tissu kleenex brand leader command strong loyalti man size tissu brand loyalti appear mark toilet tissu andrex enjoi consider brand loyalti kimberli clark brand doubl velvet facial tissu kleenex command strong loyalti lastli kitchen towel domin brand context lower advertis spend conclus appear combin entiti kc enjoi lead posit household tissu product degre brand loyalti retail stock essenti brand kc merger proce pursu ti brand product polici consider scope link sale essenti brand product sale privat label product advertis expenditur preced remark retail demonstr import advertis expenditur brand product short term regard success measur market share achiev longer term build brand develop establish consum brand loyalti sustain public comment show strong correl market share advertis expenditur tabl annex present detail line advertis expenditur major brand manufactur great britain market period toilet tissu facial tissu kitchen towel separ repeat tabl product market show individu brand expenditur percentag advertis expenditur examin data lead conclus advertis expenditur consider million spent toilet tissu million facial tissu expenditur kitchen towel lower variabl correl advertis volum expenditur consum brand loyalti toilet tissu facial tissu expenditur high consum brand loyalti great kitchen towel expenditur lower major product launch andrex recent andrex ultra summer correspondingli consum loyalti remark featur advertis expenditur complet domin andrex includ fiesta kleenex combin expens public calcul percentag total advertis expenditur year gt tabl gt percentag total advertis expenditur compar market share gt tabl gt entrant brand product market sector enjoi strength exist major brand compet financi strength resourc combin kc entiti advertis expenditur market share reinforc hand virtuou circl high market share high profit engag sustain advertis support brand hand viciou circl low market share mean low profit inadequ resourc implement advertis campaign boost flag sale problem acut player market jamont current brand dixcel comparison brand product market share percentag total advertis expenditur dixcel gt tabl gt true ratio brand product market share percentag advertis expenditur sight favour closer examin tabl annex evid dixcel cut back advertis expenditur allow sale slowli dwindl default adequ brand support tabl show advertis expenditur dixcel brand kitchen towel facial tissu similarli toilet tissu evid suggest peak brand expenditur dixcel prune confirm view found fact retail respond commiss questionnair confirm dixcel brand delist year shown market share jamont fort sterl declin year success scott public andrex brand sheer volum advertis expenditur scott andrex brand uk public success commerci term popular british public sens argu golden labrador puppi emploi scott andrex commerci british institut describ success popular length interest breviti commiss restrict confirm point refer andrex strongest uk brand consum product categori mintel market intellig report comment import andrex toilet paper andrex golden labrador puppi british institut puppi puppi commerci ran summer brand outsel competit product market combin top groceri brand uk similarli formid strength andrex brand success extens analys award win paper entitl andrex sold pup submit institut advertis praction paper underlin point andrex domin toilet tissu brand year biggest expens brand fastest sell page paper ii andrex singl handedli prevent toilet paper commod product unit kingdom page iii andrex consist enjoi substanti premium market averag time retain substanti premium recess iv andrex price premium exce justifi basi product qualiti superior brand product blind test show consum prefer rival product kleenex velvet percept andrex favour rival product consum percept andrex qualiti exce realiti page price realiz effect measur inher profit higher uk toilet tissu market world page vi andrex buyer extrem loyal andrex buyer bui brand toilet tissu result grow trend andrex lock brand user make vulner competit attack page vii andrex invest exception rememb popular andrex advertis time effect averag tv commerci gener awar page final point worth mention brand mention paper kleenex owner kimberli clark acquir andrex brand propos oper mention dixcel nouvel lastli articl septemb issu market testimoni long term popular andrex puppi advertis british consum magazin run leagu tabl advert call adwatch adwatch articl state andrex undisput victor year adwatch time round settl runner slot ongo campaign settl remark rhythm past year chart place recal drop slightli place year ralli pole posit stand proud set statist unmatch brand past year testimoni consist puppi campaign st year success product technolog kleenex doubl velvet public drive forc continu success andrex toilet tissu brand case kleenex doubl velvet quilt toilet tissu motor market success product qualiti consum enjoi andrex public campaign market success fulli overcom product qualiti shortcom period andrex market share fall contrast period kleenex doubl velvet notwithstand growth store brand slightli increas market share primarili due product qualiti made tad technolog emploi kc prudho plant product doubl velvet quilt toilet tissu true kc spend substanti sum public year total public spend advertis toilet tissu half andrex notwithstand renown kleenex facial tissu kleenex market toilet tissu enjoi popular acclaim andrex hand base inform submit parti commiss blind test basi consum prefer doubl velvet andrex commiss consid success kleenex doubl velvet toilet tissu product public driven view expressli state number competitor hear merger parti combin public success andrex product perform kleenex doubl velvet detriment futur competit brand segment import maintain competit brand segment market parti recogn andrex kleenex brand combin kc entiti plai predomin role brand sector market point grow import privat label product tabl annex argu strongli andrex kleenex brand competit restrain appar grow influenc store brand commiss case retail depend parti essenti brand need attract shopper store brand price physic depend parti suppli privat label product toilet paper grow premium sector market retail comment merg compani concentr busi brand doubt british compani combin capac meet label requir respect market domin signific input sector result reduc competit higher price consum respons statement object parti strongli contest view point plenti altern suppli toilet tissu commiss agre technic obtain altern sourc feasibl commerci qualiti suppli matter suppli essenti convert subject difficulti problem obtain adequ suppli super soft tissu segment toilet tissu market show strong growth parti refer major uk retail supplier toilet tissu true suppli super soft tissu correspond kimberli clark scott effect competit brand segment import brand privat label product promot innov product qualiti improv effect merger elimin sourc innov qualiti improv product innov kei competit tool consum product market establish consum product market product innov pioneer brand produc privat label product follow gener privat label product rare innov product gener user occas consumpt tend price follow product imit manufactur brand product develop innov product part slow halt revers privat label growth sale brand product prime motor product innov inter brand competit andrex kleenex lead posit andrex lead posit toilet tissu market surpris find main propon innov kleenex andrex import product qualiti growth kleenex doubl velvet toilet tissu varieti evid support view market paper sold pup specif state andrex rare innov page ii trade magazin grocer octob mr stephen booti gener trade manger respect andrex year undertook major redevelop brand iii recent june kimberli clark relaunch velvet line call product doubl velvet fluffier softer relaunch mr iain hamilton market director state peopl toilet tissu satur commod market volum premium super premium line peopl pai lot qualiti market brand respons doubt merger suppress import inter brand competit merger andrex doubl velvet belong owner uk tissu market studi parti major competitor submit studi address impact oper competit uk toilet tissu market studi submit commiss purpos proceed case conclus issu parti submit studi competit uk market toilet tissu consult firm london econom competit privat label brand toilet tissu uk econometr studi consult firm cambridg econom competit uk toilet tissu market report consult firm boston consult group major competitor parti submit studi role brand uk tissu market competit strength andrex kleenex prepar professor patrick barwis professor manag market london busi school price elast estim uk toilet tissu econometr studi prepar consult firm lexecon studi submit focu import brand uk toilet tissu market price brand product constrain price privat label product london econom studi prepar parti impress uk toilet tissu market commod type market brand advertis import factor studi argu toilet tissu short term experi good low switch cost qualiti product immedi london econom product exhibit low brand loyalti studi conclud privat label constrain price brand product manufactur brand brand regard consum substitut switch cost low toilet tissu market competit take place term price advertis support form competit advertis repres signific barrier entri market true potenti brand supplier procter amp gambl sca pwa due vigor natur competit uk retail shelf space signific barrier entri consum attach choic price qualiti product retail stock retail stock wider rang success product london econom pp professor barwis paper prepar major competitor reach main conclus brand import uk tissu market innov price led brand privat label product plai secondari role lead brand attract strong brand loyalti command high price premium import uk tissu brand kleenex andrex brand compet directli uk brand poorli advertis exhibit weak brand loyalti strength andrex kleenex success entri rival brand difficult expens riski invest fourth compani control andrex kleenex consider scope rais price engag strateg conduct design exclud rival brand potenti privat label supplier barwis studi boston consult group cambridg econom lexecon attempt address directli issu price brand product constrain price privat label direct infer price quantiti data boston consult group graphic methodolog cambridg econom lexecon attempt estim price cross price elast econometr techniqu focu studi studi cambridg econom studi lexecon estim price elast market price cross price elast brand privat label segment studi weekli nielsen supermarket scanner data tabl comparison kei elast estim gt tabl gt gt tabl gt market price elast estim cambridg econom lexecon show market demand toilet tissu inelast intuit expect basic inexpens necess good toilet tissu elast estim perspect high side parti major competitor disput market demand toilet tissu price inelast result studi price cross price elast estim tabl cambridg econom estim cross price elast privat label segment respect brand segment lexecon estim elast conclus estim cambridg econom privat label extent constrain price brand segment conclus estim lexecon case hear case lexecon state cambridg econom broader data longer time period lexecon cambridg econom produc studi lexecon studi estim brand level price cross price elast estim show cross price elast privat label respect andrex confirm price competit privat label brand segment base studi submit exclud privat label compet brand product normal degre competit product categori differenti product market common sens perspect reason british toilet tissu market privat label posit high qualiti brand characterist british toilet tissu market mean simpli accept commod market brand import firstli brand product account half market andrex import brand market lead brand command high price premium indic presenc brand loyalti brand equiti thirdli lead brand carri good serv refer point market fact possess lead brand combin posit lead supplier super soft privat label give kimberli clark scott paper consider leverag market brand privat label toilet tissu case inelast price elast total toilet tissu demand estim cambridg econom lexecon scope parti abus posit british market toilet tissu merger competit pressur exert independ convert parti laid consider emphasi abil independ convert uk produc tissu paper product constrain behaviour combin kc entiti commiss disagre analysi independ convert minim capac primarili activ afh market economi sector consum privat label market case neglig activ brand product market parti emphas profit produc refer return capit emploi commiss consid figur flatter precis produc machineri gener date fulli depreci broad accord lower qualiti low end market product suppli notabl except exist absolut term profit net asset sale tini fraction kc super soft parent reel market purchas experi difficulti obtain secur suppli guarante parent reel qualiti partli depend scott kimberli clark suppli greater part subject vagari relationship intern suppli demand parent reel commiss enquiri confirm rapid rise intern pulp price led case exist parent reel supplier refus continu suppli order assess competit posit convert detail commiss conduct survei larger compani concern repli receiv convert commiss ask convert rank eas score difficulti score suppli brand privat label product segment super premium premium economi result gt tabl gt averag score tabl show convert difficulti suppli premium super premium product brand sector survei commiss ask convert rank problem major problem handicap convert experi rel integr supplier respect paramet gt tabl gt tabl show avail super soft parent reel secur suppli largest handicap face convert compar integr supplier fact experienc difficulti super soft parent reel suppli long stand relationship scott long term suppli agreement european supplier bui super soft parent reel market seventh suppli afh market reason commiss consid convert constrain signific futur behaviour merg kc entiti brand product sector conclus combin entiti kc enjoi domin posit uk ireland consum market toilet tissu facial tissu handkerchief capabl effect challeng exist competitor regard kitchen towel commiss recogn percentag market cover privat label product higher toilet tissu facial tissu handkerchief market posit kc relat sale brand kitchen towel strong toilet tissu facial tissu handkerchief commiss consid combin entiti quickli acquir domin posit kitchen towel incap adequ control competitor immedi merger kc clear market leader brand product market share brand product suppli half market current brand product requir brand product market share time larger competitor time greater includ share privat label sale kc product share market hold strongest brand possess tad plant uk tad product technolog suitabl product high qualiti kitchen towel build strength rang consum tissu product engag vigor market public campaign commiss consid posit acquir quickli domin posit kitchen towel evid data quot tabl annex advertis expenditur limit kitchen towel remark retail merger strong brand leader brand invest small posit chang merger light commiss consid parti hold domin posit kitchen towel retail buyer bargain power parti point buyer bargain power uk irish retail multipl commiss uk irish retail exert signific restrain power market behaviour parti merger summari reason depend retail parti essenti brand ii depend retail parti privat label suppli due inadequaci suppli altern grow super soft segment market iii retail long term perspect secur valid altern suppli privat label product true independ uk paper manufactur kruger undertaken invest show strong sale growth combin strength parti brand sector merg parti pursu ti brand privat label sale polici parti made refer buyer bargain power multipl enjoi belong transnat purchas group suppli tissu product commiss investig confirm multipl respond fact belong transnat purchas group polici confront logist difficulti addit transport cost differenti strength brand leader financi negoti opposit retail trade margin retail secur andrex kleenex privat label product base inform made commiss understand trade margin differ purchas price manufactur retail price store gt tabl gt retail expect strive secur larg margin margin indic negoti strength retail strength opposit market leader andrex market brand kleenex merger proce andrex kleenex brand control singl parti scope financi incent pursu ti brand product polici immedi obviou subsequ retail support merger commiss awar stage present proceed larg number retail custom afh sector subsequ initi respons commiss questionnair written express support favour merger commiss consid assess comment temper consider parallel interest retail merg parti phenomen commerci success andrex built strength advertis allow tissu paper manufactur retail seller uk ireland charg consum price toilet paper highest highest world view support price comparison develop statement paper andrex sold pup price realiz effect measur inher profit higher uk toilet tissu market world page price leadership enjoi andrex high price level made accept success advertis allow retail past follow andrex price increas upward sale store brand evid situat chang futur gener ground commiss consid consumpt toilet tissu inelast quantit analysi hausman lexecon studi support view estim price demand elast toilet tissu significantli consum andrex highli price altern pai higher charg privat label product posit lead supplier privat label product loss sale increas price brand product partial compens kc retail level case made provid uk retail broadli subject price level essenti brand toilet tissu product price increas successfulli pass consum mutual benefit retail supplier appear happen past respons statement object parti contest call cosi cartel view uk supermarket behaviour point fierc price competit uk retail commiss recogn strong competit uk retail market awar substanti price decreas place groceri sector recent year commiss observ nullifi valid gener incent uk retail follow upward price increas made palat consum price rise andrex retail follow gener upward price trend long term basi delai price increas short term basi give temporari competit advantag vi vi retail commiss awar situat occur respect implement price rise andrex strong intra retail competit coupl privat label product shadow brand leader price movement compat conclus retail expect share gain aris higher price level market uk toilet tissu entri base analysi commiss potenti domin merg parti adequ check futur entri supplier high degre concentr uk market consum tissu product exhibit high degre concentr concentr mark larg toilet tissu market combin brand privat label market share kc supplier jamont market share largest supplier cover market high degre concentr increas risk entri sens increas likelihood reaction domin supplier newcom view defend acquir market posit profit circumst case commiss consid degre concentr brand product part market relev posit parti strong incap adequ challeng brand loyalti exist high level brand loyalti favour kleenex andrex toilet tissu facial tissu make difficult persuad user switch supplier enter market tabl annex compar degre brand loyalti product consum product uk respons statement object parti rebut analysi point nielsen brand loyalti methodolog measur price insensit brand loyalti homescan servic answer question member sampl consum panel group bought roll andrex toilet tissu past year percentag consum total toilet tissu requir met andrex parti point homescan data panel member bought roll andrex requir met andrex significantli state homescan data provid answer question panel member purchas roll andrex uk household includ homescan panel ii purchas roll andrex purchas andrex price purchas andrex parti provid addit homescan data demonstr privat label product measur techniqu dispos high degre brand loyalti fact point brand loyalti statist privat label toilet paper kleenex toilet paper shown figur gt tabl gt commiss accept valid comment express parti recogn limit homescan data provid precis measur price insensit brand purchas loyalti commiss understand homescan data commonli manufactur retail approxim measur product loyalti data tabl show tissu paper product possess surprisingli high loyalti figur compar brand product groceri sector term assess likelihood entri brand segment market simpl fact figur high act discourag entri brand product commiss consid homescan data remain relev interpret necessarili constrain limit statist methodolog calcul market growth uk irish toilet tissu market satur market true consumpt tissu product forecast grow futur primarili sanitari product datamonitor report toilet tissu facial tissu market term forecast grow annual compound basi period year kitchen towel forecast fall low rate growth render market entri attract gener term commiss recogn actual market situat toilet tissu complic recent year appear polar take place market custom move luxuri end market gravit economi product evid paragraph octob issu uk trade magazin checkout trend super premium tissu roll signal introduct quilt cushion good evid toilet tissu posit sophist advertis luxuri commod product function necess result premium brand domin market share lose sale super premium brand grown share project share end nielsen consum sale data toilet tissu show privat label sector period august juli decreas standard segment increas economi segment brand product compet premium super premium market segment commiss awar parti extent jamont super premium product understood kruger plant capac produc super premium tissu advertis sunk cost establish brand requir heavi invest advertis promot order persuad brand loyal custom switch usual brand expenditur sunk cost add risk entri competitor parti estim cost launch product uk toilet tissu market includ advertis promot expenditur amount ecu million year figur unreason compar report ecu million spent scott support andrex brand ecu million spent kimberli clark relaunch kleenex doubl velvet june access shelf space distribut difficulti gener term tissu paper product bulki low requir substanti shelf space characterist market entrant experi except difficulti secur adequ distribut retail largest retail stock full product rang brand result difficult obtain shelf space exist brand brand fact major competitor state fight shelf space continu brutal viciou brand entri premium super premium segment difficult entrant provid reason choic toilet tissu colour mention earlier distinguish characterist uk toilet tissu market import colour tissu demonstr tabl gt tabl gt tabl underestim signific colour choic premium super premium brand white typic frequent economi privat label colour factor aggrav market entri difficulti subsequ merger parti domin retail shelf space brand product sever shelf space restrict situat critic secondari brand smaller retail multipl commiss enquiri reveal delist dixcel product year commiss precis quantit data shelf space alloc toilet tissu datamonitor report uk dispos paper product provid broad breakdown data shown tabl brand product data show brand fraction shelf space made lead brand tesco sainsburi largest multipl uk cover approxim market brand grant shelf space made brand product similarli photograph show parti enjoi approxim shelf space brand toilet tissu largest uk retail submit commiss low high volum characterist toilet tissu commiss consid quantit data provid strong evid futur domin parti enjoi regard retail shelf space result merger kc unchalleng market leader brand consum toilet tissu product provid strong influenc product layout displai retail gain subtl real advantag regard product displai ey level manner harmoni normal aisl flow conclus physic shelf space advantag accru merg parti render chanc success market entri brand supplier difficult commiss awar past experi shown case entrant overcom shelf space impedi successfulli launch product requir sustain substanti financi resourc entrant offer retail margin suffer consider financi loss year largest compani strategi characterist toilet tissu product establish brand loyalti degre exist enhanc profit volum advertis promot expenditur enjoi combin kc entiti uk market difficulti encount market entrant render probabl entri effect consid erad competit concern identifi make defenc parti point entri procter amp gambl uk irish tissu paper market observ procter amp gambl submiss commiss state desir plan european expans includ entri uk irish market end look review entri uk market conduct product test market research uk commiss observ invalid analysi respect difficulti brand market entri amp market research relat ant situat post merger situat basi inform provid represent made amp strength kc enjoi brand segment consid amp review strategi increas risk render entri substanti barrier market entri supplier overcom physic product requir market entri addit market difficulti entri entrant experi major difficulti physic manufactur paper tissu product requir enter market essenti product place level convers parent reel tissu paper product convers entri convers level parti laid consider emphasi abil independ convert uk produc tissu paper product constrain behaviour combin kc entiti commiss disagre analysi true cost convers equip lower paper product estim receiv commiss enquiri vari consider low ecu million capac tonn ecu million tonn capac reason exist convert unabl constrain signific extent competit behaviour parti reason equal valid entrant expans exist capac entri paper product level order plai signific role uk brand sector essenti super premium product entrant requir establish product plant primari manufactur tissu paper parent reel irrespect time requir locat suitabl site secur regulatori plan permiss estim time construct plant order year capit cost substanti commiss enquiri shown variat capit cost minimum plant size effici oper gener figur vari ecu million tonn ecu million tonn capac figur increas work capit requir incident cost addit consider capit outlai plant invest entrant confront sell approxim tonn tissu product correspond current uk requir entrench posit merg parti hold level profit enjoi brand product hazard proposit assum entrant successfulli requir degre market share incumb light major financi invest requir difficulti secur market sale output coupl substanti market barrier entri commiss subsequ merger market entri time effect entri transport finish good continent europ fact todai uk toilet tissu price higher member state continent europ transport cost finish tissu product lower provid compel evid difficulti market entri import finish good continent europ consid realist mean market entri retail unanim identifi difficulti oversea suppli reason commiss consid entri convert primari manufactur stage finish product import time effect parti propos remedi light competit concern identifi commiss regard impact propos merger tissu paper market uk ireland parti offer modifi origin concentr plan enter commit divest brand busi parti agre divest kimberli clark doubl velvet velvet recycl quilt toilet tissu brand busi uk republ ireland copyright packag advertis promot materi relat product sold brand parti agre enter year agreement purchas provis initi year royalti free exclus licenc purchas uk republ ireland kleenex trade mark conjunct doubl velvet velvet quilt recycl brand relat consum toilet tissu unilater option purchas renew licenc annual basi addit year royalti agre purchas payabl sale consum toilet tissu product bear kleenex trade mark agreement parti uk republ ireland kleenex trade mark similar trade mark packag advertis promot materi similar paragraph relat consum toilet tissu remain durat year agreement parti agre divest purchas kimberli clark right trade mark velvex trade mark applic velvet uk parti agre divest purchas scott handi andi pocket handkerchief brand busi uk republ ireland copyright packag advertis promot materi relat product sold handi andi brand parti agre remov scottex packag handi andi pocket handkerchief sold short period practic parti agre grant purchas perpetu renew exclus royalti free assign year licenc scotti brand exclus relat manufactur sale consum box facial tissu uk republ ireland copyright packag advertis promot materi relat product sold brand parti agre uk republ ireland andrex trade mark relat consum facial tissu handkerchief indefinit durat divest kimberli clark brand consum kitchen towel busi uk republ ireland purchas enter year agreement purchas provis initi year royalti free exclus licenc purchas uk republ ireland kleenex trade mark relat consum kitchen towel ii unilater option purchas renew licenc annual basi addit year royalti agre purchas payabl sale consum kitchen towel product bear kleenex trade mark iii agreement parti uk republ ireland kleenex trade mark similar trade mark packag advertis promot materi similar parti relat consum kitchen towel product sold kleenex trade mark remain durat year agreement uk republ ireland scottex trade mark relat consum facial tissu handkerchief durat year agreement refer paragraph divest product capac parti agre divest kimberli clark tonn year prudho england tissu facil compris tissu mill convert factori consum tissu product convert equip support busi wareh offic adjac region distribut centr exclud unifibr recycl plant convert equip locat prudho kimberli clark home busi convert equip locat prudho pcmc colour kitchen towel winder pcmc plain kitchen towel winder cobden chadwick line printer optima lbx bagger kimberli clark respons remov exclud equip prudho expens accord schedul consist suppli agreement refer paragraph parti sell purchas adequ convert equip consum facial tissu handkerchief purchas request expens instal prudho addit provis order enhanc commerci viabil prospect purchas divestitur packag includ extent permit law contract requir purchas transfer sale staff engag uk consum tissu categori transfer product administr personnel dedic prudho facil provis manufactur technic assist prudho facil period month date sale assign exist pulp input suppli contract servic effluent treatment contract extent relat prudho facil parti effort procur assign purchas exist contract busi retail suppli agre amount store brand tissu product extent relat prudho facil prudho mill produc afh tissu product kimberli clark parti requir year suppli agreement purchas suppli kimberli clark tissu machin prudho suppli parent reel finish product form agre purchas facilit transfer product locat implement kimberli clark scott undertak commiss respect brand busi refer paragraph prudho facil refer divest busi parti practic commiss notifi parti favour decis event week appoint independ truste merchant bank approv commiss approv withheld good truste act behalf overse ongo manag divest busi ensur continu viabil market rapid effect divestitur divest busi rest kc scott activ fulli set subparagraph parti undertak give truste irrevoc mandat find valid purchas divest busi understood purchas viabl exist prospect competitor independ unconnect kc scott possess financi resourc proven expertis consum product market enabl maintain develop divest busi activ competit forc competit parti consum tissu busi market concern purchas standard truste invit indic offer submit parti truste appoint final offer submit shortlist parti appoint parti undertak give arm length basi assist request truste prior sale divest busi parti truste submit report commiss week receipt indic offer prospect purchas subsequ report progress divestitur submit month initi truste report identifi bidder truste believ satisfi purchas standard report complet copi indic offer suffici inform enabl commiss assess bidder satisfi purchas standard week receipt truste report commiss formal disagr truste assess prospect purchas submit indic offer offeror identifi accept truste proce final offer stage kc scott sign bind purchas agreement purchas meet purchas standard complet sale final price offer kc scott free accept offer select offer consid case plural offer parti reason step encourag relev personnel emploi prudho mill includ product administr personnel relev employe employ purchas bind agreement sale divest busi sign purchas forthwith ongo contractu negoti suppli consum tissu product divest busi retail uk republ ireland order ensur viabil divest busi preserv bind sale agreement exist truste negoti parti recogn commiss twofold object maintain viabil market competit divest busi provid suffici manag servic function purpos order accomplish object kc scott undertak ensur divest busi held separ manag distinct saleabl busi manag account ensur product capac sell activ maintain pursuant good busi practic current level contract preserv busi enter continu accord term consist past practic ordinari busi maintain administr manag function relat divest busi carri headquart level kimberli clark scott order maintain viabil market competit divest busi divestitur complet time truste advis kimberli clark function longer whichev occur earlier establish facilit manag structur select truste set subparagraph truste consult personnel kimberli clark scott determin manag structur ensur viabil market competit divest busi monitor oper manag divest busi ensur continu viabil market competit purpos extent monitor truste access personnel facil document book record kimberli clark scott includ form part divest busi truste access personnel facil book record impact conduct divest busi central purchas ongo amp relat consum tissu busi act kimberli clark invest banker conduct good faith negoti interest parti view sell divest packag date point truste remuner kimberli clark incent truste effort arrang prompt maxim sale divest busi truste remuner provid incent prompt divestitur provid written report accord point provid commiss copi kimberli clark written report month monitor oper manag divest busi time provid commiss request written oral report matter refer point subparagraph kimberli clark receiv copi written report inform content oral report ceas perform duti truste regard divest busi packag close sale divest busi purchas retain truste servic expens date kimberli clark scott step ensur divest busi maintain econom viabl ongo busi concern manufactur sell tissu product manner ensur viabil kc scott provid maintain suffici work capit line credit divest busi reason effort maintain sale divest busi tissu product uk republ ireland maintain divest busi activ competitor uk republ ireland notwithstand provis undertak kimberli clark scott receiv regular basi divest busi aggreg financi inform prepar consolid financi report tax return personnel report kc scott agre confidenti relat remain busi confidenti inform divest busi possess awar prejudic commiss power articl merger regul disput parti parti purchas divest busi aris connect implement undertak submit independ arbitr delet busi secret delet confidenti inform delet confidenti inform delet confidenti inform assess propos modif light assess oper demonstr maintain competit brand segment notwithstand grow import privat label good commiss consid propos remedi adequ facilit entri effect competitor merg parti uk ireland suppli market consum tissu paper product toilet tissu kitchen towel facial tissu handkerchief result oper lead creation domin posit propos remedi address relev product market result modif propos oper parti acquir post merger combin market share brand product relev product market exce greater merger shown gt tabl gt sale busi plant brand divest entri effect competitor uk ireland tissu product market concern toilet tissu purchas make complet rang brand name doubl velvet quilt recycl sold umbrella kleenex trade mark purchas acquir modern prudho plant maintain high qualiti kleenex toilet tissu manufactur tad technolog product technolog match brand licenseddivest ii kitchen towel purchas make kleenex umbrella trade mark relat consum kitchen towel necess remedi identifi competit problem consum kitchen towel commiss attach consider import purchas kleenex toilet tissu busi control kleenex kitchen towel busi rebrand exercis reason unlik case facial tissu handkerchief toilet tissu kitchen towel similar size packag sold adjac supermarket shelv imposs purchas successfulli develop effect brand toilet tissu busi access kleenex trade mark doubl velvet quilt recycl probabl success exercis increas purchas control kleenex trade mark toilet tissu kitchen towel rebrand period iii facial tissu handkerchief purchas indefinit basi scotti facial tissu handi andi brand scotti facial tissu segment handi andi correspond scott busi handkerchief segment purchas immedi compet segment facial tissu handkerchief relev product market distribut space creat indefinit withdraw andrex facial tissu true ultim umbrella kleenex trade mark revert parti specif circumst case commiss consid modal oper suffici favour creation effect competitor brand segment durat licens kleenex umbrella trade mark suffici long maximum year period parti permit enter toilet tissu kitchen towel market full year period purchas retain doubl velvet quilt recycl name copyright packag advertis promot materi sell product importantli purchas modern prudho plant maintain high qualiti kleenex product toilet tissu kitchen towel market true toilet tissu kitchen towel purchas engag rebrand exercis necessarili easi devoid degre risk modal oper commiss consid probabilti attach exercis suffici high packag asset divest highli profit base parti submiss inform commiss signific number exist tissu paper manufactur addit candid confirm strong interest purchas packag divest serv underlin commerci feasibl packag part packag parti divest signific amount primari product capac uk irish market prudho plant capac tonn correspond uk irish market parti share primari tissu paper plant product capac fall purchas tad tissu paper uk ireland half prudho plant afh product expiri transit arrang capac purchas commiss understand afh machin prudho capabl high qualiti tissu paper product product high qualiti consum tissu paper product purchas addit capac expand brand product sale high qualiti privat label sale show strong growth uk market tabl annex vi conclus modifi oper creat strengthen domin posit result effect competit significantli imped common market substanti part oblig accept kimberli clark commit breach divestitur complet commiss reserv right pursuant articl revok decis action prejudic commiss impos fine pursuant articl adopt decis articl subject full complianc condit oblig contain kimberli clark commit vi vi commiss set paragraph concentr notifi kimberli clark august relat acquisit scott paper compani declar compat common market function eea agreement articl decis address kimberli clark corpor po box dalla tx usa brussel januari commiss karel van miert member commiss oj corrigendum oj merger regul oj delet confidenti inform delet confidenti inform delet confidenti inform delet confidenti inform delet confidenti inform delet confidenti inform busi secret replac rang great britain popul correspond uk commiss unabl obtain full consist data great britain understand nielsen data prepar great britain basi differ posit island britain compar full uk figur consid signific uk great britain data interchang text reflect great britain posit delet confidenti inform replac delet confidenti inform replac delet busi secret busi secret replac rang import finland quot paragraph concern import parent reel delet confidenti inform delet confidenti inform delet confidenti inform delet confidenti inform confidenti inform replac rang confidenti inform replac rang confidenti inform replac rang confidenti inform replac rang confidenti inform replac rang confidenti inform replac rang confidenti inform replac rang confidenti inform replac rang fact uk import tonn export slightli tonn half ireland confidenti inform replac rang confidenti inform replac rang delet confidenti inform busi secret replac rang busi secret replac rang delet busi secret delet busi secret delet busi secret delet busi secret delet busi secret opposit great britain posit appear inconsist manner parti attribut brand sale itali notifi parti inform commiss kleenex product busi secret independ parti itali carrara parti busi secret itali parti attribut sale manufactur brand owner great britain privat label sale parti attribut sale brand owner retail manufactur appear inconsist busi secret replac rang delet busi secret delet busi secret busi secret replac rang busi secret replac rang busi secret replac rang busi secret replac rang busi secret replac rang busi secret replac rang delet confidenti inform delet confidenti inform delet confidenti inform delet confidenti inform busi secret replac rang delet confidenti inform busi secret replac rang true larger british market kimberli clark scott suppli privat label product ireland jamont lead privat label supplier busi secret replac rang busi secret replac rang busi secret replac rang commiss recogn promot effort attract signific number user switch privat label product andrex durat promot campaign remain underli substanti class regular andrex purchas remain loyal irrespect avail special offer fact larg number switch privat label andrex kleenex temporari basi serv underscor reput characterist brand regular purchas confidenti inform replac rang annex tabl uk tissu product privat label evolut gt tabl gt gt refer graphic gt tabl consum tissu brand gt tabl gt tabl consum tissu brand gt tabl gt tabl consum tissu brand gt tabl gt tabl consum tissu brand gt tabl gt tabl gt tabl gt tabl gt tabl gt tabl advertis expenditur uk consum tissu product toilet tissu gt tabl gt gt tabl gt facial tissu gt tabl gt gt tabl gt kitchen towel gt tabl gt gt tabl gt tabl uk product convers capac gt tabl gt tabl uk tissu product market share parti main competitor gt tabl gt gt tabl gt gt tabl gt tabl ireland tissu product market share parti main competitor gt tabl gt gt tabl gt gt tabl gt tabl combin uk ireland tissu product market share parti main competitor gt tabl gt gt tabl gt gt tabl gt note uk tabl base figur measur respect total brand product privat label market tabl privat label share tabl brand product share privat label sale attribut brand owner tabl brand privat label share privat label sale attribut manufactur total market estim base nielsen data adjust parti letter august percentag privat label provid parti letter septemb sourc notif parti correspond note ireland tabl base figur measur respect total brand product privat label republ ireland market tabl privat label share tabl brand product share privat label sale attribut brand owner tabl brand privat label share privat label sale attribut manufactur sourc notif parti correspond letter septemb octob tabl gt tabl gt tabl uk brand loyalti major brand categori gt tabl gt tabl gt tabl gt gt tabl gt tabl gt tabl gt base figur measur respect total brand product privat label market sourc notif parti correspond answer commiss request inform