commiss decis measur implement denmark tv danmark notifi document number danish text authent text eea relev ec commiss european commun regard treati establish european commun subparagraph articl thereof regard agreement european econom area articl thereof call interest parti submit comment pursuant provis cite regard comment procedur entri forc treati amsterdam protocol system public broadcast member state annex treati establish european commun hereinaft refer protocol letter april danish commerci televis compani sb broadcast sa tvdanmark hereinaft refer tvdanmark commiss complaint state financ danish public broadcast tv danmark hereinaft refer tv meet complain held letter februari decemb complain submit addit inform novemb commiss publish commun applic state aid rule public servic broadcast hereinaft refer broadcast commun lai principl method apprais fund public radio televis activ compat treati letter june commiss request inform danish author repli letter juli meet danish author held octob novemb addit inform letter novemb decemb letter januari commiss inform denmark decid initi procedur articl ec treati state fund danish public broadcast tv commiss decis initi procedur publish offici journal european union march commiss invit interest parti submit comment measur danish author commiss comment letter march commiss receiv comment interest parti tvdanmark submit comment letter april associ commerci televis europ hereinaft refer act comment letter april commerci broadcast antena tv gestevisión telecinco submit comment april commerci broadcast tv submit comment letter april commiss forward comment denmark respond letter septemb complain commiss inform letter decemb januari decemb meet held complain commiss order clarifi inform submit complain letter decemb commiss forward inform danish govern respond letter march februari meet held danish author commiss accord decis initi formal investig decis cover period ii descript nation background danish broadcast market public broadcast oper denmark danmark radio hereinaft refer dr tv dr fund licenc fee tv fund partli licenc fee advertis revenu tv establish independ autonom institut fund govern loan start nation broadcast octob broadcast terrestri channel tv start broadcast satellit channel tv zulu end tv zulu public servic channel commerci pai televis channel addit station approv govern region tv station tv requir carri broadcast region tv station nationwid terrestri channel public broadcast commerci televis broadcast tvdanmark tv oper nationwid televis broadcast market denmark commerci broadcast compet tv nationwid televis advertis market tvdanmark form part sb broadcast sa broadcast channel denmark broadcast tvdanmark network local commerci televis station broadcast uk licens satellit channel tvdanmark satellit channel tv form part modern time group mtf start broadcast legal requir rule public servic remit period investig embodi radio televis broadcast act amend hereinaft refer broadcast act tv mission produc distribut nation region televis programm distribut mean radio includ satellit cabl system minist cultur respons issu rule tv public servic oblig tv programm platform consid public servic section broadcast act state quot public servic activ provid danish popul televis radio internet wide rang programm servic compris new coverag gener inform educ art entertain rang aim provid qualiti versatil divers plan programm freedom inform express primari concern addit emphasi danish languag cultur quot definit contain tv constitut specifi broadcast oblig art cultur danish film product technolog improv access disabl programm children young peopl ethnic minor oblig broadcast emerg measur section broadcast act quot tv public servic financ share licenc fee incom advertis tv incom quot chapter broadcast act oblig commerci televis station transmit broadcast area exceed singl local area chapter appli local radio televis activ requir concern obtain authoris program requir holder authoris laid order european programm local radio televis activ order network station hold local televis authoris broadcast local programm hour dai produc signific part programm danish danish audienc tv tvdanmark channel broadcast british broadcast authoris rule appli tvdanmark tv commerci activ tv grant special authoris commerci activ januari engag form activ includ exploit technic facil establish compani inject capit exist compani period investig activ includ advertis sale programm leas mast merchandis internet activ resal sport right januari tv oblig separ account public servic activ quot activ quot exce total turnov dkk million year order order full cost enter account price public servic product base market term transfer capit public servic undertak made accord market economi investor principl involv licenc fee resourc measur licenc fee resourc period investig tv alloc dkk million licenc fee resourc minist cultur determin year time amount licenc fee payabl owner radio televis receiv fee collect dr licenc fee revenu alloc dr tv basi decis adopt minist cultur accord media agreement conclud danish parliament minist cultur issu detail rule commenc termin oblig pai licenc fee payment date collect remind fee case failur pai time interest payabl interest act outstand fee charg collect financi supervisori author outstand amount collect attach rule collect person tax act deduct tax sourc tv receiv revenu tv fund set state oper independ entiti object provid tv incom period independ entiti tv reklam oper respons sell tv advertis space tv reklam statutori oblig transfer incom gener tv fund resourc consist licenc fee advert revenu transfer tv decis minist cultur tv receiv share licenc fee directli dr ad hoc transfer tv fund radio fund addit licenc fee revenu tv receiv dkk million radio fund increas commit danish film product year tv fund alloc dkk million invest digitalis product system dkk million cover oper cost exempt corpor tax tv exempt corpor tax compani act give advantag amount dkk million period investig januari danish state introduc mechan neutralis effect exempt tv commerci activ requir transfer annual profit activ public servic activ percentag correspond standard rate corpor tax introduc exempt servic charg establish loan govern loan financ tv establish cost oper deficit initi period oper initi loan agreement pai interest capit repai princip entir period investig exempt interest payment enjoi moratorium servic charg advantag result exempt interest servic charg establish oper loan period investig dkk million state guarante oper loan end govern guarante loan tv fund order financ tv oper amount guarante loan transfer tv fund wound advantag tv result guarante dkk million fee paid nationwid transmiss frequenc authoris broadcast network denmark access analogu terrestri transmiss frequenc nationwid coverag reserv public broadcast frequenc reserv tv frequenc dr frequenc digit televis tv pai fee reserv nationwid broadcast frequenc nation telecom agenc state agenc answer ministri research technolog develop amount fee laid financ act period investig tv paid dkk million dkk million annual frequenc fee frequenc public broadcast frequenc fee paid tv compar fee commerci broadcast paid denmark access frequenc region coverag govern made uplink region frequenc order obtain higher coverag network period local commerci televis station licens broadcast network pai annual fee state tv region servic liabl payment fee servic broadcast quot window quot tv nation frequenc commerci broadcast tvdanmark oper pai fee channel total amount paid dkk million carri statu owner common aerial instal relai tv public servic programm carri ground initi procedur preliminari investig commiss found measur carri statu involv state aid mean articl ec treati commiss express doubt compat measur state financ exceed tv net cost public servic oblig cross subsidis tv commerci activ conclud preliminari investig tv commerci activ loss make apprais formal investig procedur tv behaviour loss make commerci activ normal market oper commiss express doubt anti competit behaviour tv advertis market broadcast commun quot public servic broadcast lower revenu cover state aid tempt depress price advertis public servic activ market reduc revenu competitor conduct demonstr consid intrins public servic mission attribut broadcast public servic broadcast undercut price public servic activ recov stand cost effici commerci oper similar situat recov practic presenc overcompens public servic oblig event quot affect trade condit competit commun extent contrari common interest quot infring protocol quot iii comment interest parti tvdanmark consid provis state nationwid transmiss frequenc constitut state aid state forgo incom scarc asset competitor cover maximum comment fact network fee charg tvdanmark tv local station econom commerci situat constitut state aid local station act antena tv telecinco argu eu law principl neutral requir mean retransmiss fee impos kind network act antena tv telecinco comment exempt corpor tax oblig transfer profit gener commerci activ tv public activ regard equival pai corpor tax state distort competit televis market definit public servic remit act antena tv telecinco comment qualit wide definit tv public televis servic activ consid proper draw distinct commerci oper claim state impos oblig privat public broadcast formal treat oblig involv public servic remit act comment commiss adopt formalist function interpret independ principl commun law embodi articl ec treati tvdanmark contend case tv zulu illustr manifest error tv zulu chang public servic channel commerci channel program chang significantli act comment condit entrust fulfil legal mechan enforc public servic oblig real power compel public oper discharg task assign act maintain condit fulfil present case proportion act contend commiss investig net cost public servic oblig equival cost normal privat investor incur provid servic tvdanmark argu commiss calcul overcompens account tv benefit corpor tax exempt exempt servic charg establish loan state guarante oper loan free transmiss frequenc tv unjustifi advantag commerci oper tvdanmark contend gener market fluctuat televis advertis incom limit justifi tv build equiti fluctuat tv advertis incom correspond gener econom downturn tv price leader vulner competitor advertis revenu fluctuat tvdanmark contend advertis market tv price practic commerci oper recov stand cost tvdanmark price trp tv order secur market accept tv trp grp valuabl due coverag view tv uniqu posit coverag program budget advertis assign part budget obtain maximum impact term contact level coverag frequenc budget tvdanmark provid figur illustr oper loss make contend tv unfair competit prevent tvdanmark gener suffici revenu preclud fund program attract advertis tv rebat custom purchas advertis spot nationwid broadcast lower price purchas tv zulu advertis time bundl advertis price denmark lower compar countri norwai sweden result tv special rebat packag tvdanmark submit support argument analysi price danish market televis advertis prepar copenhagen econom report compar averag margin price market conclud competit take place residu demand comparison base margin price addit tvdanmark provid data compar tv price form media countri tv contend grant high discount advertis slot order secur market accept tv offer extra margin discount balanc advertis budget televis advertis balanc tv iv denmark comment judgment court justic preussenelektra danish govern doubt licenc fee resourc grant tv consid state resourc mean articl ec treati danish author transmiss frequenc tv consid advantag local televis station reserv transmiss frequenc tv receiv special treatment station tv paid fee frequenc entrust danish author comment articl ec treati requir establish special control system ensur complianc public servic oblig addit control system place denmark suffici prevent overcompens cross subsidis nation audit offic carri manag audit financi audit tv account proportion danish author comment dkk million transfer tv fund alloc digitalis broadcast network free equiti capit corpor tax exempt danish author comment profit commerci activ limit method chosen neutralis tv corpor tax exempt commerci activ prevent activ deriv financi benefit exempt econom effect danish author agre commiss preliminari assess state fund exce net public servic cost claim compens exce net extra cost tv public servic oblig consid state resourc reason set surplu regard overcompens reflect reason rate return tv turnov capit need buffer sudden fall advertis revenu occur tv prohibit law take loan exceed annual turnov addit state act accord normal market investor principl tv current equiti capit exce normal market investor inject capit surplu contrari treati cross subsidis tv commerci activ tv behaviour advertis market danish author maintain consist set price maximis revenu price establish pure suppli demand price set annual basi estim made tv advertis divis commerci audienc share year ag group programm schedul econom develop competit market situat tv oper cost factor estim amount licenc fee resourc tv highest price danish market exclud possibl undercut price result increas state fund danish author submit report prepar rbb econom competit danish market televis advertis report conclud averag net price charg tv fact higher price charg competitor differ advertis rate charg tv tvdanmark explain differ rel strength term program abil gener viewer legal assess state aid mean articl order ascertain measur constitut aid mean articl ec treati commiss apprais grant state state resourc capabl distort competit favour undertak product good affect trade member state state resourc licenc fee point tv receiv resourc direct tv fund set control state receiv dr collect fee owner radio televis set born mind accord case law court justic european commun settl practic commiss decis financi resourc consid state resourc perman control public author compet public author present case contractu relationship tv person pai licenc fee dr public institut state control collect licenc fee owner radio televis set pass tv tv share incom licenc fee determin minist cultur public author ultim decid amount licenc fee alloc tv payment licenc fee enforc state interven rule collect tax public debt reason licenc fee resourc grant tv time subject control public author consid state resourc danish author content commiss consid present case compar preussenelektra case ad hoc transfer resourc tv radio fund concern licenc fee revenu made tv accord state decis true ad hoc transfer resourc tv fund wound resourc tv fund made tv decis state resourc remain public control compet nation author consid state resourc public resourc present corpor tax exempt forgo tax revenu equival consumpt state resourc form fiscal expenditur loan grant tv servic charg directli provid state public budget waiv servic charg state forgo incom clear fund constitut state resourc mean articl danish state guarante oper loan advantag state guarante risk born state state undertak risk compens premium state forgo premium advantag tv drain state resourc state reserv nationwid transmiss frequenc tv oper pai frequenc fee state bodi annual fee tv paid fluctuat dkk million dkk million period investig absenc basi compar fee paid nation frequenc fee compar fee paid permit reach larger share popul establish network tv frequenc fee nationwid coverag significantli lower network fee payabl tvdanmark vari dkk million dkk million tvdanmark network region frequenc attain coverag rate tv reach larger share danish popul lower cost commiss opinion frequenc fee reflect market condit market rate asset state forgon revenu accru state budget contrast tv broadcast local network incur network fee state legal collect fee tv forgo tax revenu fall state budget state resourc involv equal commiss discern element state resourc statutori oblig owner common aerial instal relai public servic programm instal carri state forgo incom activ transfer fund oper access rule confer financi advantag state resourc tv favour undertak distort competit doubt licenc fee revenu ad hoc transfer tv fund radio fund exempt corpor tax exempt servic charg loan state guarante oper loan access nationwid frequenc favour term provid econom financi advantag tv reliev oper cost born budget tv favour measur compar competitor receiv fund measur regard select distort competit mean articl ec denmark argu measur compens tv net cost incur discharg task gener interest entrust principl establish court justic altmark case state measur compens net addit cost servic gener econom interest sgei qualifi state aid mean articl ec treati compens determin confer real advantag undertak altmark court justic rule end condit fulfil recipi undertak public servic oblig discharg oblig defin paramet basi compens establish advanc object transpar manner compens exce cover part cost incur discharg public servic oblig take account relev receipt reason profit discharg oblig fourth undertak discharg public servic oblig chosen public procur procedur level compens need determin basi analysi cost typic undertak run adequ provid mean product meet public servic requir incur discharg oblig take account relev receipt reason profit discharg oblig leav moment tv undertak entrust discharg public servic oblig commiss opinion present case fourth condit set fulfil paramet basi compens calcul establish advanc object transpar manner compens determin media agreement set year publicli annual budget establish link compens output tv receiv number advantag transpar tax exempt interest waiver tv chosen public servic broadcast provid basi tender analysi carri ensur level compens determin analysi cost typic undertak run adequ provid mean product meet public servic requir incur discharg oblig take account relev receipt reason profit discharg oblig recit tv compet public privat broadcast televis broadcast market favour measur compar competitor receiv fund measur regard select distort competit mean articl ec treati effect trade member state state measur caught articl ec treati affect trade member state case activ involv intra commun trade court justic develop wide interpret concept fact undertak question engag export exclud trade affect fact member state grant aid undertak domest busi maintain increas due aid turn reduc undertak opportun establish market aid recipi maintain share market acquir competitor member state broadcast commun commiss refer court case law laid quot state financ public servic broadcast gener consid affect trade member state posit acquisit sale programm right take place intern level case public broadcast allow sell advertis space advertis cross border effect homogen linguist area nation boundari ownership structur commerci broadcast extend member state quot case hand tv oper intern market exchang televis programm european broadcast union particip eurovis system direct competit commerci broadcast activ intern broadcast market intern ownership judgment court justic aid strengthen posit undertak compar undertak compet intra commun trade regard affect aid financi mean made tv competit advantag acquisit audiovisu right invest programm subsequ sold aid measur tv favour situat compar competitor european union diminish opportun establish denmark commiss conclud measur benefit tv affect trade member state mean articl ec treati conclus condit articl fulfil condit set court justic altmark met commiss conclud financi measur benefit tv consid state aid mean articl tv start broadcast measur question award tv denmark access european union reason measur includ licenc fee constitut state aid exist aid mean articl ec treati compat aid common market pursuant articl ec treati articl ec treati quot undertak entrust oper servic gener econom interest charact revenu produc monopoli subject rule contain treati rule competit applic rule obstruct perform law fact task assign develop trade affect extent contrari interest commun quot court justic consist held articl ec treati authoris derog ban state aid undertak entrust servic gener econom interest court judgment altmark implicitli confirm state aid compens cost incur undertak provis servic gener econom interest found compat common market meet condit articl ec treati line settl case law court justic articl ec treati constitut derog interpret restrict court made clear order measur qualifi derog condit fulfil servic question servic gener econom interest defin member state undertak question explicitli entrust member state provis servic applic competit rule treati obstruct perform task assign undertak exempt rule affect develop trade extent contrari interest commun broadcast commun set principl method commiss intend appli order ensur condit refer compli examin case hand tv broadcast activ precis defin danish author servic gener econom interest definit tv offici entrust danish author provis servic entrust state fund exce net cost servic take account direct indirect revenu deriv servic proportion definit state point broadcast commun member state defin public servic task public broadcast view specif natur broadcast sector commiss consid wide definit entrust broadcast task provid balanc vari program accord remit view interpret provis protocol articl ec treati definit consist object fulfil democrat social cultur societi guarante plural includ cultur linguist divers role commiss limit check definit public servic manifest error tv oblig law provid public servic quot televis radio internet wide rang programm servic compris new coverag gener inform educ art entertain quot entir danish popul recit public servic televis activ detail tv constitut broadcast act tv broadcast oblig qualit natur wide defin commiss consid wide definit oper task line broadcast commun commiss consid tv oblig support danish cinema product fall scope public servic broadcast tv subsequ broadcast public servic televis film acquir distribut right commiss accept comment interest parti tv public servic broadcast task consid servic gener econom interest task differ requir authoris impos commerci oper opinion distinct made condit authoris commerci broadcast satisfi ground public interest state assign task public interest public privat enterpris clear tv explicit statutori oblig discharg public servic broadcast task tv competitor tv tvdanmark channel broadcast uk authoris danish rule appli channel tvdanmark subject danish regul likewis uncommon oblig similar impos channel oper network denmark appli countri ensur minimum requir ethic public moral standard met clear detail oblig laid tv constitut exce minimum requir oblig transmit public servic programm specif content radio televis public servic definit tv includ oblig provid internet servic form new coverag gener inform educ art entertain natur inform societi servic differ broadcast servic paragraph broadcast commun quot public servic remit includ servic quot programm quot tradit sens line inform servic extent take account develop diversif activ digit ag address democrat social cultur societi question quot present case commiss note tv oper internet site part public servic task site inform user tv public servic televis programm addit tv oper commerci internet site game commiss acknowledg tv internet page limit inform user public servic televis programm fall public servic broadcast task manifest error treat oper page cover public servic task contrast tv commerci internet servic regard pure commerci activ offer interact product individu demand game chat room differ similar commerci product servic address democrat social cultur societi constitut servic gener econom interest articl ec treati danish author consid activ fall scope tv public servic entrust order qualifi exempt articl ec treati public servic remit entrust tv legisl act commiss note section broadcast act tv constitut formal entrust public servic broadcast tv definit act make suffici clear kind activ allow public servic tv formal entrust advanc addit activ tv launch public servic commiss note period investig tv provid servic public servic broadcast task internet page offer servic game oper commerci activ internet page sole inform user tv public servic televis programm consid part public servic broadcast remit separ broadcast servic commiss conclud period investig public servic broadcast remit properli entrust tv state point broadcast commun public servic formal entrust broadcast public servic deliv prescrib act entrust commiss verifi qualiti standard met desir monitor author exist member state choos mechan ensur effect supervis provid author independ undertak entrust servic context commiss note specif investig substanc natur tv public servic oblig met practic carri nation audit offic investig find lack complianc part tv public servic oblig public servic council exist requir ensur tv compli public servic oblig council publish report commiss inform tv fail compli oblig perform activ longer consid servic gener econom interest articl ec treati media agreement conclud june tv longer requir present annual public servic budget account govern conclud public servic contract tv oblig present annual report complianc oblig public servic contract annual report submit radio televis board approv financi control public broadcast servic commiss note period investig nation audit offic audit tv account audit includ financi audit manag audit offic power prevent overcompens tv public servic cost hand commiss empow assess overcompens note transpar direct transpos denmark receiv suffici transpar data danish author assess state fund exceed extra cost provid public servic broadcast proportion pursuant transpar direct member state requir maintain separ account public servic public servic activ cost revenu correctli alloc basi establish object cost account principl commiss view broadcast sector separ account straightforward feasibl cost side activ share input sector member state broadcast entir program cover public servic remit time allow commerci exploit undertak compens state aid exce net cost public servic mission arriv net cost account direct indirect revenu deriv public servic mission net benefit carri public servic activ account apprais proportion aid market distort fulfil public servic mission loss revenu cover state aid public servic broadcast tempt depress price advertis public servic activ market reduc competitor revenu commiss consid public servic broadcast reduc price public servic activ level need recov stand cost effici commerci oper similar situat recov overcompens public servic oblig commiss assess proportion aspect hand calcul net cost public servic task entrust tv verifi cost overcompens investig evid suggest tv depress price commerci market advertis view reduc competitor revenu net public servic cost issu overcompens appli proportion test commiss determin cost servic gener econom interest tv carri commerci activ separ account activ tv oblig law separ account public servic commerci activ calcul net cost commiss deduct gross public servic cost net benefit accru commerci exploit public servic activ investig hand danish author provid figur accord method present point broadcast commun show return tv commerci public servic activ figur show tv commerci activ share input public servic activ consequ meaning alloc cost commerci activ effect case commiss deduct net revenu commerci exploit order calcul net public servic cost commerci internet activ regard separ public servic activ loss tv made commerci internet activ begun amount dkk million lastli commiss assess total state measur exce net cost servic gener econom interest case hand commiss deduct incom gener public servic activ advertis incom commerci incom gross public servic cost arriv net public servic cost cash financ state deduct net public servic cost calcul displai tabl tabl public servic cost compens measur basi account dkk million year total gross public servic cost invest digitalis net advertis incom net public servic cost licenc fee tv fund transfer radio fund wound transfer tv fund wound balanc net cost minu state compens deduc tabl financ exce cost dkk eur million commiss note tvdanmark consid measur benefit tv exempt interest payment tax access nationwid transmiss frequenc favour term account assess overcompens benefit summaris tabl tabl estim benefit tax exempt waiver interest transmiss frequenc dkk million total corpor tax exempt accru interest establish loan state guarante oper loan transmiss frequenc fee total commiss agre measur consid present case calcul overcompens includ calcul tabl line commiss posit rai case addit benefit consid compens cost financ apprais proportion state fund cost public servic task addit advantag includ pai proportion increas initi cost public servic entrust tv make differ net result case ensur advantag benefit public servic task spill commerci activ point address recit danish govern advanc number argument justifi surplu fund provid consid surplu reflect reason return tv activ argu build capit order enabl tv absorb fluctuat advertis incom ensur public servic task assign perform contend act privat market investor build equiti optimis tv capit structur danish author argument capit reserv fluctuat advertis incom point nation audit offic state report tv build equiti fluctuat incom commiss recognis undertak reserv ensur perform public servic task reserv establish specif purpos regularis fix time overcompens determin reimburs ensur public servic broadcast gain unjustifi advantag commiss note present case specif reserv natur built accumul equiti capit purpos appli perform servic task danish author argu tv sustain sudden fall advertis incom place year tv advertis revenu decreas dkk million previou year year licenc fee incom increas dkk million previou year tv reduc program cost commerci broadcast revenu reduc tv annual surplu decreas remain profit point draw reserv result tv need capit built commiss opinion surplu built tv function properli consid creat buffer fall advertis revenu mean creat transpar reserv simpli surplus accumul compani accept danish author argument argument danish author contend act capac sole sharehold reinvest tv annual profit profit reflect reason return tv activ accord settl case law court justic commiss determin similar circumst privat investor dimens compar administr bodi public sector expect provid capit inject size commiss note danish state decid establish tv loan equiti provid oper loan tv denmark sole sharehold compani case creditor reimburs wind standpoint investor danish state sought return invest form interest loan return equiti stake commiss point denmark forgon servic charg loan period investig tv build capit whilst simultan continu enjoi waiver servic charg loan give signific surplu capit earmark specif purpos danish state ask return capit built fact refrain normal return unlik normal owner compani creditor danish author adduc evid show make strateg sens reinvest surplu tv compens form interest return decis investor thought reinvest produc ad initi invest case danish author claim busi plan clear develop busi strategi show indic tv plan develop activ gener ad commiss note tv fund wound tv allow surplu agre minist cultur decis tv greater degre financi freedom treat equival express decis state investor start reinvest surplus tv commiss find present case investor receiv return unnecessari regard return capit calcul tv net cost commiss accept criteria advanc danish author show act privat investor reinvest annual surplus tv danish author surplu gener turnov criterion apprais tv profit stress present case danish author fund tv make signific resourc cover part oper cost scale resourc directli influenc profit tv gener doubt meaning analys ratio case state act sourc financ investor level state fund depend cost ratio improv simpli increas amount fund state assign overfinanc lead ineffici heavier drain state resourc mean increas state fund produc correspondingli improv profit commiss find danish author consid act privat investor market economi consid act carefulli research analys invest maximis return surplu transfer tv capit transpar term accord express decis specif purpos line rule transfer capit point danish author request return invest reinvest annual surplu tv base quot market economi investor quot strategi except capit inject invest digitalis tv product equip commiss note danish author argu capit consid free equiti tv annual account decid media agreement tv digitalis product equip end dkk million earmark digitalis tv region station dkk million transfer tv purpos commiss agre transfer made clear decis specif purpos reserv end partli accord decis end digitalis complet tv invest dkk million dkk million end period investig total dkk million invest digitalis equip effect januari balanc dkk million reserv releas tv dispos purpos wish commiss opinion balanc fact compar sourc cash financ cover tv oper cost result overcompens balanc account calcul overcompens refer view argument commiss conclud part apprais proportion tv fact overcompens dkk eur million explain introductori section tv carri number commerci activ fairli margin relat total activ cost commerci activ alloc basi method present broadcast commun full cost alloc appli advantag tv deriv access transmiss frequenc commiss note ring fenc public servic consid financ cost interest benefit fulli attribut public servic activ neutralis effect tax exempt public servic activ enjoi profit commerci activ transfer servic oper commiss acknowledg distort broadcast market tv corpor tax rate account set commerci price advantag longer exist futur share transfer correspond actual rate taxat result neutralis mechan pose problem establish amount past overcompens total incom commerci activ reduc net cost public servic tv carri loss make commerci internet activ activ fall public servic broadcast task state fund activ oper stand basi surplus commerci activ exist cover internet loss ii behaviour restrict competit commerci market broadcast commun commiss opinion behaviour public servic broadcast restrict competit consid fulfil public servic task point commun state quot public servic broadcast lower revenu cover state aid tempt depress price advertis public servic activ market reduc revenu competitor public servic broadcast undercut price public servic activ recov stand cost effici commerci oper similar situat recov practic presenc overcompens public servic oblig quot tvdanmark submit inform show cover stand cost tv oper price tv charg tvdanmark compar cost trp price tv charg comparison valid commiss step establish tvdanmark consid similar situat tv effici oper commiss apprais tvdanmark similar situat tv commiss make point set tv viewer share figur tvdanmark approxim addit compani share advertis market differ significantli tv market share tvdanmark market share tv advertis turnov approxim time tvdanmark tv station reach popul tvdanmark coverag tvdanmark smaller coverag view tvdanmark directli compar tv commiss establish tvdanmark effici market oper effici oper identifi analysi gener account ratio comparison oper result averag profit gener member state analysi account size oper specif cost structur establish oper danish market suffici similar situat direct comparison perform ratio base profit loss account commiss opinion analysi ratio danish market case hand commiss analys financi perform tvdanmark sb broadcast analysi commiss establish certainti loss incur stem high initi start cost tvdanmark recov oper simpli perform effici request commiss obtain data televis compani tv need comparison oper market consequ commiss conclud certainti tvdanmark loss caus tv price behaviour factor tvdanmark respons establish certainti tvdanmark effici oper direct comparison oper commiss consid apprais made conclus case analys tv price polici data advertis market greater depth order apprais oper act view maximis advertis revenu period investig commiss compar price oper analys tv price polici focus year complain tv start forc price advertis market analys danish advertis expenditur compar eu scandinavian countri examin contact price scandinavian countri media type tv behaviour advertis market investig danish competit author apprais prejudic outcom investig advertis price viewer share composit programm content rule advertis time fund mechan channel factor affect competit advertis market result price vari televis broadcast channel sell rang differenti product fetch price price charg channel includ signific discount relev compar list price televis advertis largest proport televis advertis approxim nationwid advertis involv annual agreement televis channel grant annual rebat addit discount grant advertis attract advertis slot addit volum discount media agenc negoti arrang agreement order compar station averag price charg establish tabl displai averag price target group trp price calcul divid relev station nation advertis spot turnov number nation trp deliv shown tabl tvdanmark eur tv eur differ eur tvdanmark cpp share tv cpp tv averag cpp trp weight coverag eur tvdanmark cpp share tv weight cpp data tvdanmark trp price lower tv commiss held decis state aid favour franc franc posit relationship averag number contact averag net price contact televis advertis market differ price broadcast explain differ abil attract viewer situat relev establish actual price differ reflect condit market contrast situat french case present case observ analys oper consequ slope linear regress line calcul basi price oper statist relev conclus drawn appropri slope line order verifi actual price differ oper reflect market condit correct factor appli attempt neutralis tv stronger posit market weight factor deriv calcul media agenc reflect coverag target group attain purchas trp tvdanmark tv tvdanmark averag slightli tv reach purchas trp factor appli price nearer converg tv price remain slightli higher tvdanmark differ price reflect market condit result treat caution weight factor possibl adjust differ station commiss note complain maintain fact oper televis advertis market compet list price averag grp trp price present tvdanmark argu oper compet margin price margin price deriv tv stronger posit market order advertis achiev campaign goal bui proport rate point exclus tv competit quot infra margin quot unit tv gain addit profit result oper compet residu rate point margin price tvdanmark claim price lower averag price shown tabl leav question claim correct commiss consid behaviour made tv strong posit market present investig establish tv behaviour advertis market attempt maximis revenu exclud tv price low maintain high market share behaviour point unequivoc refrain maximis incom tv price behaviour investig period establish tv price higher tvdanmark period clear increas list price actual price level declin period tv significantli increas level discount grant analysi price establish alter price contribut reduc total incom advertis increas state fund address issu commiss analys tv price polici consequ advertis incom gener explain period investig tv rais cut price number occas grant higher discount tabl overview tv level advertis revenu period complain contend tv forc price danish market tabl dkk million nation advertis incom tv strateg decis expand capac utilis increas price price increas implement danish author claim competit fierc tv encount difficulti result price increas incom advertis fell compar preced year tv expect competit intensifi significantli rais price actual price decreas due rebat scheme introduc tv result tv expand capac utilis preced year price measur led increas nationwid advertis incom tv increas price rise price tv advertis incom capac utilis decreas level tv reduc price slight decreas total turnov year turnov advertis market decreas show extens rebat result reduct actual price level tv compens decreas price expand capac utilis competitor lack capac reserv follow suit order surviv market follow tv action year tv increas price advertis turnov fell hand tv reduc price increas total turnov commiss conclud tv price cut brought higher incom consequ tv price behaviour refrain seek maximis incom televis advertis expenditur denmark compar eu comparison price danish oper analysi tv price behaviour provid evid price danish televis advertis market low depress level price stem tv stronger posit bring level televis advertis expenditur normal competit situat address issu commiss analys econom data advertis market eu countri compar denmark danish televis advertis compar northern countri commiss compar data denmark nordic countri finland sweden norwai kei figur televis advertis expenditur analys televis advertis expenditur express share total advertis expenditur televis advertis expenditur capita televis advertis expenditur express percentag gdp tabl overview figur tabl kei figur televis advertis expenditur denmark eu nordic countri tv advertis expenditur share total advertis expenditur cent dk eu nordic tv advertis expenditur capita eur dk eu nordic tv advertis expenditur percentag share gdp dk eu nordic tabl show share advertis total advertis expenditur lower denmark comparison eu averag show gener divid north south europ southern member state televis advertis expenditur consider higher northern member state pattern televis advertis expenditur portion gdp addit televis advertis expenditur capita show mark differ member state ratio set context nordic countri danish spend pattern line nordic countri view commiss conclud clear equivoc evid danish televis advertis market systemat consist depress due tv price behaviour inter media price complain submit data compar contact price express cpm border media type media type countri inform compar cost contact person advertis print media televis denmark norwai sweden data show televis advertis expens denmark sweden norwai opposit true print media commiss verifi reliabl data provid data publicli inform limit cultur differ account commiss draw valid conclus level contact price media scandinavian countri commiss conclud tv highest price danish market period investig price product higher competitor depend size target group comparison sweden norwai price approxim lower denmark basi analys commiss conclud state aid perspect clear evid tv attempt maximis advertis revenu behaviour led increas state fund event commiss opinion loss tv incom advertis activ exce level overcompens establish vi conclus reason set commiss conclud aid cover investig overcompens tv amount dkk million eur million amount compat common market basi articl recov person amount recov commiss note decemb tv alter legal statu incorpor limit liabil compani tv danmark hereinaft refer tv full amount advantag transfer tv full amount overcompens benefit tv recov amount overcompens calcul annual basi situat end year decemb date appli calcul interest adopt decis articl aid grant tv danmark form licenc fee resourc measur decis compat common market articl treati except amount dkk million articl denmark measur recov amount dkk million recoveri effect delai accord procedur nation law provid effect implement decis amount recov bear interest period run date put dispos recipi actual recoveri compound interest calcul start year overcompens occur subsequ year interest correspondingli payabl amount overcompens provid year interest recov paragraph calcul accord procedur laid articl commiss regul ec articl denmark inform commiss month notif decis measur plan compli provid inform questionnair annex decis articl decis address kingdom denmark brussel commiss mario monti member commiss oj oj footnot act june enter forc juli act june amend act juli act januari act februari act april act june act march act juli act decemb section broadcast act section broadcast act order decemb order decemb radio televis servic provid satellit cabl order decemb local radio televis servic section section broadcast act order august keep separ account danmark radio tv public servic activ activ adopt implement commiss direct ec oj section broadcast act section act radio commun assign radio frequenc section radio frequenc act media agreement introduc act decemb incorpor section version broadcast act repeal januari act rate fee set inhabit local area cover fee increas year advertis purchas advertis time danish televis station base gross rate point grp refer total audienc year target rate point trp refer narrow target group tv station denmark sell time basi grp judgment court march case preussenelektra ag schleswag ag ecr paragraph judgment court case french republ ladbrok race commiss european commun ecr paragraph point commun commiss applic state aid rule public servic broadcast commiss decis ec bbc licenc fee paragraph point commiss notic applic state aid rule measur relat direct busi taxat oj point commiss notic applic articl ec treati state aid form guarante oj aid nn quot state aid public broadcast channel kinderkan phoenix quot oj judgment court juli case altmark tran gmbh regierungspräsidium magdeburg nahverkehrsgesellschaft altmark gmbh oberbundesanwalt beim bundesverwaltungsgericht ecr judgment court juli case french republ commiss european commun ecr order presid court march case italian republ commiss european commun ecr judgment court instanc octob join case métropol télévision sa antena de televisión sa gestevisión telecinco sa sic sociedad independent de comunicação sa commiss european commun ecr ii judgment court septemb case philip morri holland bv commiss european commun ecr paragraph judgment court march case italian republ commiss european commun ecr paragraph judgment court septemb case feder republ germani commiss european commun ecr paragraph altmark paragraph judgment court march case belgisch radio en televisi sv sabam nv fonior ecr recit commiss decis ec june pursuant articl ec treati exclus broadcast televis advertis flander oj commiss direct ec juli amend direct eec transpar financi relat member state public undertak oj point broadcast commun profit margin leas mast merchandis vari programm sale variat margin sourc incom vari capit inject transfer tv digitalis shown incom reduct account cost invest made cost account depreci invest made deduct gross public servic cost sourc tv annual profit loss account differ frequenc fee paid tv network fee paid tvdanmark commiss decis ec octob measur implement itali rai spa oj judgment court octob case italian republ commiss european commun ecr judgment court septemb join case kingdom spain commiss european commun ecr categori rate point spot campaign gallup meter system record gross rate point station deliv figur adjust station reflect trp deliv cpp cost point cost point express cost advertis rate point grp trp state aid nn franc state aid favour franc franc decemb danish author complain opinion price denmark compar northern countri market condit similar size view behaviour figur sourc european audiovisu observatori eurostat major reason divid significantli smaller amount time peopl nordic countri spent watch televis denmark averag daili view minut capita minut eu eu fraction highest southern member state portug itali greec netherland finland austria ireland turn lower denmark sweden share match denmark televis advertis expenditur share gdp high southern countri portug greec itali spain televis advertis expenditur capita lower finland eur sweden eur similar level netherland eur highest uk eur portug eur belgium eur cpm cost thousand repres cost gener gross impress group cost reach individu group televis contact price norwai denmark estim basi inform local sb station estim print media provid media agenc cpm televis denmark sweden norwai cpm print denmark sweden norwai oj annex inform implement commiss decis ec calcul amount recov provid detail amount unlaw state aid put dispos recipi date amount aid currenc address recipi comment explain detail interest paid amount aid recov calcul measur plan recov aid describ detail measur plan measur effect effect recoveri aid relev legal basi measur plan date recoveri aid complet recoveri effect provid detail amount aid recov recipi date amount aid repaid currenc address recipi attach proof repay amount aid point tabl date individu instal aid put dispos recipi amount aid put dispos recipi gross aid equival date aid repaid