commiss decis novemb declar concentr compat common market function eea agreement case iv crown cork amp seal carnaudmetalbox english text authent text eea relev ec commiss european commun regard treati establish european commun regard council regul eec decemb control concentr undertak articl thereof regard eea agreement articl thereof regard commiss decis juli initi proceed case undertak concern opportun make view object rais commiss regard opinion advisori committe concentr june crown cork amp seal compani notifi commiss propos concentr intend acquir sole control carnaudmetalbox sa juli commiss adopt decis pursuant articl regul eec parti crown cork amp seal compani crown unit state corpor multin manufactur metal plastic packag includ can bottl crown closur metal plastic machineri fill packag handl carnaudmetalbox sa cmb french compani world largest packag manufactur group focus oper metal plastic packag lead manufactur food can europ ii oper agreement notifi enter crown compagni générale industri de particip cgip hold control interest cmb due doubl vote right accur share carri total vote right agreement crown commit acquir vote right cmb cgip commit sell control interest crown execut agreement place part french public exchang share offer offr publiqu échang op launch crown entir common stock cmb practic offer made cmb sharehold term sharehold gcip irrevoc elect receiv stock choic accept cash crown share exchang cmb share iii concentr cgip consist held major vote present cmb gener meet cgip doubl vote right transfer crown crown nonetheless control interest remov gcip doubl vote right hold factor constant cgip vote share gener meet doubl vote right cgip vote share gener meet doubl vote right cgip interest translat meet acquisit cgip stake cmb confer crown sole control cmb crown acquisit sole control cmb constitut concentr mean articl merger regul iv commun eea dimens undertak concern combin aggreg worldwid turnov excess ecu million crown turnov ecu million cmb turnov ecu million parti commun wide turnov excess ecu million crown ecu million cmb ecu million achiev third turnov member state notifi oper commun dimens constitut cooper case eea agreement compat common market affect market relev product market compani activ packag industri european packag industri encompass packag product made metal tinplat aluminium plastic glass paper view commiss industri constitut singl market divid market conclus base exist differ term packag materi involv end packag product purpos decis examin product market affect notifi oper tinplat aerosol can food can beverag end beverag bottl closur tinplat aerosol can aerosol can fulfil special packag wide varieti product includ health beauti product food product whip cream clean household product product pharmaceut automot industri aerosol can manufactur tinplat aluminium parti submit notif tinplat aerosol can aluminium aerosol can compet market propos market aerosol packag includ type packag can base result investig commiss conclud distinct relev product market tinplat aerosol can altern packag aluminium aerosol can belong market reason discuss altern packag belong market metal aerosol can altern packag aerosol custom filler interview commiss investig state controversi cfc led attempt launch altern product pump sprai pet aerosol contain altern environment friendli propel replac freon attempt case abandon altern pump dispens remain market success origin small market share low share progress declin aerosol custom lack commerci success primarili due technic inadequaci inabl deliv fine sprai risk droplet caus stain lack suffici sprai pattern limit accept end user custom addit end altern pump dispens replac aerosol can whip cream custom competitor state pump dispens compet aerosol can distinct market tinplat aerosol can overwhelm major aerosol user respond commiss inquiri aluminium tinplat aerosol can belong distinct market commiss share view base investig analysi fact data submit parti number structur factor led tinplat aerosol user switch switch aluminium aerosol can respect price product past tinplat aerosol user switch aluminium forese futur case signific increas price tinplat aerosol can number structur factor led tinplat aerosol user switch aluminium aerosol can inform gather investig tinplat aerosol user switch aluminium can past due factor analyz tinplat aerosol can expens aluminium aerosol can price differ vari depend type product type print product run length size larger diamet larger aluminium price premium small diamet mm aluminium can technic reason price premium remain consider smaller size mm tinplat aluminium can larg custom price premium segment approxim estim price differ line statement major custom largest state averag price differ type can year price differ partli due differ cost raw materi aluminium produc state differ raw materi cost can similar size tinplat cheaper price raw materi repres total cost print aluminium addit product aluminium can capit intens product tinplat can requir longer product run subject greater economi scale due rel special person care product aluminium produc face product mix tinplat produc mean gener aluminium manufactur smaller product run applic factor contribut rais averag price differ product final cost recycl higher aluminium tinplat fee paid recycl tinplat germani fee paid recycl aluminium recycl cost increasingli born filler factor increas price differ tinplat aluminium aluminium can expens product tinplat can custom high end rang product pack aerosol can aluminium can lighter metal permit finer qualiti print surfac tinplat addit produc piec monobloc unit aluminum can side bottom seam piec tinplat aerosol micro leakag eventu corros seam price qualiti relationship tinplat aluminium explain product tradition prefer distinct household industri aerosol applic price drive forc overwhelmingli domin tinplat can tinplat account approxim can fill household industri product contrast person care product consider appear plai major role predominantli fill aluminium can applic high end market pharmaceut perfum total domin aluminium can aerosol custom switch fill oper aluminium tinplat can fill equip minor adjust fill line custom shift tinplat aluminium involv number adjust addit direct switch cost indic cost switch requir reorgan fill product process chang handl conveyor system tinplat can magnet conveyor cost save devic aluminium can requir complet conveyor system shift year implement result decis shift signific medium term strateg decis substitut tinplat aluminium can factor explain produc aluminium can past fluctuat price aluminium can unlik tinplat aluminium subject frequent larg price fluctuat led tinplat custom switch aluminium can suggest long term low cross price elast product confirm result custom survei commiss analysi data provid parti past market respons virtual custom state switch past tinplat aerosol can aluminium aerosol can irrespect fluctuat price aluminium aerosol can switch forese futur price tinplat aerosol can increas signific amount discuss addit major custom reason detail aluminium technic requir lack consum accept tinplat applic number technic improv tinplat qualiti recent led movement substitut aluminium tinplat recent improv qualiti tinplat offer product resist rust visibl seal custom tinplat switch aluminium price differ aerosol aluminium can aerosol tinplat can reduc custom price aluminium equal price tinplat tinplat cost cheaper real term recycl cost lower reason custom commiss order incent switch switch back aluminium can price aluminium can lower custom figur price tinplat recycl cost result tradit tinplat custom custom recent switch aluminium tinplat can state high increas price tinplat can lead switch switch back aluminium can depend product mix size custom state switch price increas rang lowest figur quot answer survei highest figur quot averag figur quot result custom survei commiss suggest long term low cross price elast aluminium aerosol can tinplat aerosol can analysi data provid parti suggest low cross price elast parti provid aluminium tinplat aerosol annual consumpt volum period annual price evolut type product itali figur show parallel price evolut product show substanti increas decreas demand product result price increas decreas data relat itali parti gave reason elast itali elast rest europ parti commiss agre market european analysi past market reaction suggest low cross price elast reli market reaction itali parti submit product market encompass tinplat aluminium product state itali increas aluminium aerosol price result drop volum aluminium aerosol can consum million tonn decreas million tonn meantim increas tinplat volum million tonn million tonn regard relev commiss focus condit aluminium user substitut aluminium tinplat can merger involv tinplat produc evolut aluminium aerosol demand increas tinplat aerosol price constitut valid indic purpos market definit case assum test suggest parti relev lead conclus cross price elast tinplat aluminium low fact parti figur show small proport aluminium user ceas product turn tinplat can low cross price elast conclus result conclud substitut tinplat aluminium aerosol can place past expect place futur case small signific price increas tinplat aerosol can analysi past market data result commiss market survei show higher increas price tinplat aerosol can lead custom switch aluminium view commiss accept parti submiss aerosol market encompass tinplat aluminium aerosol can demand side suppli side factor head competit take place tinplat aluminium commiss conclud market tinplat aerosol can distinct relev product market food can commiss agre market definit submit parti relev product market metal food can substitut food can plastic glass contain parti parti expect major switch food can packag materi contradict fact nation prefer final consum lead product pack exclus materi member state food can piec piec can major made tinplat aluminium can repres nich food market piec open top food made tinplat weld side wall attach separ bottom piec can bottom integr part made tinplat aluminium type can top suppli manufactur attach filler overlap parti food can piec can piec piec can compet singl market reason signific demand side substitut piec piec can interchang end filler make minor time adjust fill line want switch type except fruit pack piec can fish product pack piec can piec can produc size ml cross price elast appear high food produc custom state small price increas product induc custom chang piec can piec can vice versa beverag end beverag end top piec beverag made tinplat aluminium end gener made aluminium vast major produc sold manufactur bodi separ item parti parti demand side substitut manufactur equip product end end consid separ product market beverag bottl closur parti activ product type beverag bottl closur metal crown thread plastic closur aluminium bottl closur demand side type bottl closur dictat bottl design chang choic closur requir bottl design modif fill line result low short term cross price elast suppli side manufactur technolog equip requir produc type closur quickli switch product product invest metal crown metal crown tradit crimp bottl cap gener made tin free steel tinplat applic plastic cork liner predominantli seal beer account approxim applic carbon beverag bottl crown glass bottl special unthread neck design signific portion market glass bottl return filler maintain substanti stock bottl product cycl result chang closur product requir invest bottl design incur sunk cost involv obsolet bottl stock carbon drink contain glass bottl unthread neck virtual substitut metal crown factor lead low cross price elast metal crown separ relev product market aluminium thread plastic beverag closur plastic beverag closur carbon carbon drink seal glass plastic pet bottl number variat closur includ singl piec piec closur depend type bottl content select cap larg driven custom bottl choic cap custom fit type bottl equip manufactur plastic closur make type thread plastic closur make type closur aluminium cap aluminium bottl closur thread cap seal glass plastic bottl alcohol spirit soft drink size style aluminium cap requir small differ product equip basic equip make aluminium closur process begin coat print aluminium sheet metal pass slitter form sheet press form cap aluminium cap plastic thread closur satisfi closur requir number factor indic product separ relev product market product equip technolog price advantag aluminium enjoi plastic cost aluminum approxim lower custom filler prefer plastic pai premium order avoid consum complaint cut finger sharp aluminium edg histor market reason beverag segment alcohol spirit packag predominantli aluminium cap basi distinct market plastic aluminium bottl closur oper lead creation strengthen domin posit left open type closur belong market relev geograph market tinplat aerosol can parti submit notif relev geograph market assess concentr commun commiss view relev geograph market consid embrac eea reason detail parti competitor custom interview report substanti import eea custom report small import czech republ contrast larger custom report unsuccess attempt sourc eastern europ face problem logist complex loss flexibl place receiv order lack qualiti difficulti meet technic specif addit virtual export tinplat aerosol can eea report competitor respond commiss investig unlik aluminium aerosol can substanti export small diamet can made regular basi eea custom express view proxim suppli import qualit competit advantag term inter alia transport cost lead time technic supervis print custom frequent time deliveri logist consider import factor major competitor custom includ cite factor suffici defin narrow geograph market market pan european addit analysi actual deliveri made parti competitor show firm ship member state case serv member state plant parti price increas expand averag rang km light analysi commiss conclud relev geograph market purpos assess impact concentr tinplat aerosol market eea food can parti submit notif relev geograph market food can commun assess line opinion express major competitor state food market nation respons custom consist number custom felt food market european substanti number state food market nation competit place local level find nation transbord region market line actual purchas ship data fact submit custom base result investig view commiss relev geograph market european market assess base analysi inform provid includ consider high transport cost food can signific price differ member state norm proxim custom factor exist nation market case transbord region market discuss transport cost food can bulkier aerosol can transport cost repres higher percentag can shorter transport rang aerosol can parti current econom feasibl ship distanc km competitor consid distanc km southern european food produc base countri currenc devalu ship km event hypothet increas market price maximum ship rang base transport cost increas km vast major size km appli small can proxim custom strong proxim custom good pack food can perish pack immedi harvest custom requir time deliveri absolut reliabl requir reinforc introduct time product food industri requir food can deliv time dai interv logist reason result custom state regard supplier reliabl situat close fill oper figur quot rang km larger can km smaller can addit custom requir quick time technic servic supplier peak season hour product time costli due risk lose perish crop supplier meet servic hour enorm volum can util daili basi creat addit warehous servic facil supplier locat close custom cost ad transport cost incur econom produc suppli area distanc plant receiv substanti long term custom commit enabl set servic facil close reflect current plant locat spread eea food make factori eea member state plant norm impedi european market inconsist countri standard norm food size inhibit cross border sale restrict overcom larg custom induc manufactur adjac countri modifi line make can fit custom norm signific price differ member state indic argu european market signific last price differ exist member state food can cheapest spain itali price compar higher germani austria conclus take account abovement factor commiss accept parti submiss relev geograph market food can purpos assess transact european strong indic market gener nation transbord region market base analysi actual transport distanc respons provid commiss identifi transbord region market boundari individu member state spain portug unit kingdom ireland belgium netherland luxembourg spain portug food plant competit reach ship distanc plant locat spanish produc serv portugues market portugues produc spanish market import market neglig unit kingdom ireland crown own food plant ireland cmb plant unit kingdom frequent export ireland unit kingdom major british competitor state member state form market food can consum market produc commiss investig situat chang case small signific price increas belgium netherland luxembourg constitut geograph market frequent transbord shipment area parti submit region geograph market focus benelux account competitor germani franc result commiss investig fact compani plant locat northern franc western germani ship regular basi benelux region lesser extent benelux produc ship adjac part germani shipment franc rare food can consum franc produc franc basi narrowest geograph market benelux oper lead creation strengthen domin posit left open relev geograph market encompass part northern franc western germani beverag end bottl closur due high packag densiti beverag end metal crown thread plastic closur aluminium bottl closur low freight cost ratio ship econom commun beverag end crown serv commun singl locat ireland competitor ship beverag end european union eastern europ turkei northern africa market metal crown product ship european union crown ship spain holland plant commun middl east similarli thread plastic closur aluminium bottl closur ship commun parti competitor state regard relev geograph market product europ light shipment pattern industri member assess market appear eea competit assess tinplat aerosol can major custom respond commiss inquiri express concern concentr result high market share entiti imped competit tinplat aerosol market tinplat aerosol produc express concern potenti anticompetit effect propos transact market note merger entiti exploit number competit advantag qualit natur combin larg market share give entiti power express competitor lock competit commiss conclus oper creat domin posit market tinplat aerosol can reason detail substanti structur tinplat aerosol market result concentr market share european aerosol manufactur trade associ fea commun market aerosol can tinplat aluminium amount approxim billion unit total line estim provid parti billion unit eea estim main produc aluminium aerosol can boxal cebal aluminium can repres billion unit market estim line actual sale data submit firm account billion unit eea base data eea market tinplat aerosol can repres volum billion unit basi highest figur market share cmb crown account eea sale tinplat aerosol can year cmb crown sold million unit eea addit crown deliv million unit framework long term suppli agreement crown construct wall wall tinplat aerosol manufactur plant specif product plant parti total sale approxim million unit give post merger firm total combin share eea tinplat aerosol market closest competitor schmalbach subsidiari viag group sale rang million unit repres market share remain approxim market dispers small local competitor market share includ staehl largest produc eea market share approxim remain competitor market share includ inter alia verpackung germani linpac unit kingdom colep portug grumet spain shown examin pre post acquisit market share tinplat aerosol can show dramat chang merg firm market posit market structur prior acquisit cmb largest firm larg competitor market nonetheless player crown schmalbach approxim equal size gt tabl gt acquisit market share combin crown cmb time larger closest competitor time larger largest remain competitor eea market tinplat aerosol can shown chart oper remov firm signific market presenc addit elimin firm view custom provid signific competit stimulu market leader post acquisit market share gt tabl gt excess capac parti estim great deal excess capac exist market estim averag rate product capac market major portion excess capac held merg entiti parti realist capac defin crown realist capac calcul shift current product mix line configur appli factor total account changeov product suffici serv total requir market contrast competitor market share exceed schmalbach hold maximum realist excess capac calcul basi parti serv market concentr amp technolog market leader addit huge increment market share capac overwhelm market share entiti oper result concentr market leader respect amp technolog concentr principl posit impact competit term ration view exist barrier entri case neg impact reason detail unlik food can aerosol can commod product report vast major supplier competitor plai import role abil compet market true aspect product process formul intern lacquer ensur chemic compat fill develop effici deliveri system protect chemic integr fill capabl kei element meet custom respect fill chemic composit custom launch competit exist fill technolog develop cite number custom includ largest reason larger custom feel sourc larg intern compani strong technic resourc cmb largest custom high qualiti innov supplier cc make effort achiev level qualiti firm innov forc market custom note market experienc fast move costli evolut technolog possess updat state art primari factor drive competit market confirm parti memorandum submit commiss juli line custom note cmb technolog wise advanc firm industri competitor forc follow develop cmb crown put effect develop led healthi competit equal supplier firm merg lead signific price increas exist competit area develop ceas exist end firm unlimit freedom rais price compani view supplier financi strong develop technolog crown cmb result end user final consum victim elimin aerosol competitor european wide plant coverag oper remov supplier offer full geograph coverag capabl import custom choos supplier term lead time sale servic dai dai small deliveri compar larg bulki deliveri requir extens costli wareh reliabl deliveri mention larg small custom express view proxim supplier custom constitut competit advantag suppli negoti european level smaller custom import provid deliveri small quantiti larger custom heavili depend larg supplier technic flexibl qualiti requir technolog innov countervail power custom prefer supplier locat close provid technic assist reliabl deliveri supervis print reduc lead time industri move dai specif deliveri small quantiti prior oper merg parti market enjoi flexibl crown oper plant unit kingdom spain itali belgium netherland cmb oper plant locat unit kingdom spain germani franc note compar remain competitor industri schmalbach multi plant produc oper plant locat germani netherland competitor product plant product flexibl oper remov lead supplier term flexibl product respect widen gap custom exist vi vi closest competitor term product flexibl entiti oper total tinplat aerosol product line crown carnaud product line major area europ due larg number product line crown cmb product line open special larg custom framework dedic suppli agreement involv commit weekli deliveri commiss investig larg number line merg firm acquir give greater flexibl respect competitor provid kind servic abil provid custom servic constitut import competit hurdl competitor overcom appear factor innov capabl led choos cmb crown supplier decid switch product aluminium aerosol tinplat aerosol can larg custom state cmb crown suppli europ good lead time advantag currenc move produc number european countri offer flexibl dai dai offer tinplat produc europ offer servic remain competitor unabl constrain firm exercis market power tinplat aerosol market number larg custom express view smaller competitor constitut viabl altern meet requir purchas number size aerosol can larg quantiti manufactur long product run econom smaller competitor oper limit number line locat true number largest custom negoti purchas european level larg supplier oper number line europ major custom express concern altern choic primari supplier oper largest custom complain merger lead situat quasi monopoli competit harm custom gener includ larg custom remain major multi plant competitor schmalbach viag adequ excess capac geograph flexibl compet effect parti marketplac plant locat northern europ virtual absent spain itali sale focus benelux germani nordic countri lesser extent unit kingdom addit view fairli local plant locat number line oper limit free capac schmalbach enjoi technic flexibl final unlik parti schmalbach cite technolog leader market schmalbach hinder abil constrain anti competit behaviour compani confirm statement made custom rank largest aerosol custom custom state schmalbach offer flexibl plant locat area innov compani reason schmalbach consid compani qualifi primari supplier current condit order constitut credibl altern primari supplier invest lot monei messag viag manag viag group prioriti packag larg custom state schmalbach constitut altern primari supplier remain competitor famili manag compani european market respect remain small competitor collect account consider excess capac capac dispers regard viabl altern meet requir larger custom small firm suffer greater disadvantag schmalbach fa qualit competit factor concern smaller competitor constrain behaviour merg entiti signific extent reflect statement made larg custom small competitor quot planet quot respect qualiti flexibl insuffici capac innov speed qualiti print small compani compet obtain order parti filler countervail power custom inadequ constrain potenti anti competit behaviour parti parti state notif larger custom enjoi countervail power easili turn supplier conclud long term suppli agreement integr vertic upstream largest custom state feel shift smaller competitor detail custom depend heavili technolog innov parti hold strongest posit virtual credibl posit market respect parti stress innov develop partnership custom supplier shift substanti part requir smaller supplier advers affect partnership addit custom conclud purchas agreement small quantiti number small player compar type larg volum contract conclud crown cmb advers affect reliabl suppli difficult uneconom manag final larg custom state larg intern supplier provid option european wide negoti meet qualiti technic requir result largest custom market state feel altern group merger allow competit concern appli circumst surround long term agreement custom dedic plant product line competitor state level excess held entiti technic flexibl give firm clear advantag kind project state merg firm domin posit term amp technolog financi invest possibl group make entiti prefer partner project larg custom reflect statement larg aerosol custom long term agreement small supplier compani point view compani polici sign long term agreement group order benefit innov advantag mention secur evolut price addit smaller produc colep portug compani visit recent constitut credibl altern larg buyer compani final possibl vertic integr upstream larg custom state integr contrast custom includ state previous consid possibl time stress number barrier entri detail potenti entri prevent requir addit custom note number permut involv aerosol product term size multi colour print ensur compat content intern lacquer requir uneconom number product line end util custom note compani requir account permut reason discuss largest custom posit constrain behaviour entiti adequ potenti competit constrain anti competit behaviour merg firm potenti entri piec tinplat aerosol can parti state cost market entri term acquisit product equip extrem high tinplat aerosol can produc technolog piec food can case convert piec food assembl line aerosol line costli extrem difficult involv substanti retool special tool dome end util aerosol can food can addit food line econom convert high perform line produc small diamet can qualifi parti state convers cost exist high perform food line rang ecu million convers move assembl line size aerosol line figur necessarili assess realist convers cost line move food product area aerosol product area parti estim instal product facil cost ecu million line product plant includ print facil competitor signific entri requir line compar line held parti involv cost ecu million includ bottom dome end product exclud print highli technic costli set custom competitor confirm view overwhelm major state market entri forese futur acquisit exist competitor commiss investig show instal manufactur equip import featur market import barrier entri custom consid integr upstream countervail power custom requir appli food produc seek enter aerosol market present barrier aerosol custom de novo entri vertic integr parti argu technic commerci point view entri line claim contradict statement larger custom declar reliabl suppli flexibl product advanc technolog amp constitut import factor decis purchas supplier element constitut import barrier signific entri suffici constrain behaviour market leader parti argu market grow rapidli principl facilit market entri parti show evid relat tinplat can aggreg estim relat aerosol sector detail figur commiss tinplat aerosol can concern italian consumpt figur show market growth itali european tinplat aerosol market stagnant market entri signific scale place virtual competitor rule possibl signific entri place instal capac forese futur signific excess capac market market leader hold substanti part free capac fact note earlier entiti hold capac suppli entir market respect parti written answer object commiss crown realist capac account bottl neck exist level print facil parti notif consider capac print readili market print frequent contract result eventu limit hous print capac parti affect analysi elast demand appear low close substitut tinplat aerosol can past price fluctuat closest substitut aluminium can lead substanti chang balanc product market leader posit lower price quickli steepli put addit quantiti market abil price limit discourag attempt larg scale market entri market cost entri low entrant quickli forc exit market hesit enter anew price rise result major competitor estim market entri place piec tinplat aerosol can accomplish acquisit exist competitor futur competit aluminium maker note major custom price aluminium can decreas steepli order aluminium competit altern custom tinplat averag figur quot custom amount decreas approxim price aluminium figur quot larger custom rang market player supplier competitor custom parti extrem aluminium price decreas medium term aluminium maker consid signific competit constraint tinplat manufactur forese futur parti submit memorandum address commiss major player aluminium process develop piec tinplat aerosol technolog oppos exist piec technolog number technic problem remain solv resist pressur reduct diamet top part degre uncertainti exist problem effect resolv develop case involv heavi invest time implement final strategi primarili attempt exist busi volum custom rapidli move tinplat can focu secur exist custom base forese futur aggress competitor vi vi custom tinplat addit custom state product technic feasibl technolog remain assess econom term product cost product run adapt custom requir earlier conclus tinplat aerosol can base analysi appear oper merg entiti behav appreci extent independ competitor custom market tinplat aerosol can oper lead creation domin posit market tinplat aerosol can food can assess singl domin horizont effect merger parti provid inform market volum market share includ manufactur custom product manufactur affect suppli demand market suppli side manufactur except compani sell product custom demand manufactur product turn market residu demand residu demand compet food produc market volum exclud manufactur quantiti sold custom basi billion unit sold europ year number cmb sell crown largest competitor pechinei schmalbach lubeca competitor feremb lawson mardon massilli nation market cmb market leader number member state fact cmb food produc import posit member state eea inform provid cmb actual sale estim market volum give cmb market share unit kingdom estim line competitor estim cmb market share unit kingdom averag cmb actual sale data italian market show compani market share market cmb market share franc overlap parti exist franc benelux germani spain portug unit kingdom ireland market benelux increment small parti estim crown market share unit kingdom spain portug tabl posit gt largest custom europ schmalbach purchas half current purchas cmb depth investig commiss conclud oper lead increas bargain power entiti conclus line declar made crown chairman state cost save rang million result merger respect purchas tin mill product commiss conclus merger lead creation bui power tin mill product market europ prior oper cmb enjoi lowest tin mill product price europ cmb enjoi signific cost advantag purchas tin mill product compar closest competitor member state market price europ averag price larg custom price includ cmb move downward parallel situat due fact cmb unabl credibl threaten remov larg quantiti supplier reli secur suffici larg portion requir altern reliabl supplier accept price cancel order portion origin supplier current european rate capac util tinplat product averag highli season natur product food can beverag can metal crown repres tinplat sale packag manufactur easili switch larg volum tinplat supplier merger bring chang tinplat suppli situat europ inform collect commiss show situat result radic chang propos merger number reason price american tin mill product averag cheaper averag price europ econom survei order commiss show group econom incent ship substanti amount tin mill product atlant current pattern suppli demand tin mill product usa show unit state tin mill reserv capac european mill face constraint european term peak season contrast commiss studi show import small quantiti unit state tin mill product attract price place unit state mill interest small order easili fit product programm peak season possibl group competitor parti quantiti involv suffici destabil market result merger bring effici parti press statement raw materi cost save repres combin turnov group current market situat term price capac usa parti lower unit state price addit leverag vi vi european supplier view obtain purchas condit significantli main competitor merger lead signific vertic effect conglomer effect merger signific differ product rang produc parti addit food custom food processor requir product produc parti aerosol can bottl closur concentr conglomer effect conclus singl domin reason mention merger horizont vertic conglomer effect market food can creat strengthen domin posit geograph market assess oligopolist domin geograph market concentr creat problem oligopolist domin benelux market food market matur market character low growth level innov low make food can commod product lead absenc price competit context concentr major supplier oper benelux crown cmb schmalbach market share hold market competit situat market creat incent coordin price gain supra competit profit custom state concentr assur competit price major supplier price quot food market suffici price transpar anti competit parallel behaviour absenc price list concentr market deduc price behaviour competitor analys contract gain transact extrem complex involv limit number product price factor decis criterion custom choos major supplier addit crown capac util antwerp plant estim cmb capac util schmalbach lower capac util benelux plant total capac util number indic low capac util depend assumpt shift product common industri costli hold excess capac current price crown cover fix cost antwerp plant capac util articl subject full complianc condit oblig contain crown cork amp seal commit vi vi commiss set paragraph concentr notifi crown cork amp seal june relat acquisit carnaudmetalbox declar compat common market function eea agreement articl decis address crown cork amp seal ashton road philadelphia pa usa brussel novemb commiss karel van miert member commiss oj corringedum corrigendum oj oj figur delet confidenti inform figur delet confidenti inform figur delet confidenti inform figur delet confidenti inform precis figur disclos busi secret precis figur disclos busi secret figur delet confidenti inform figur delet confidenti inform precis time period disclos busi secret delet confidenti inform figur delet busi secret precis figur disclos busi secret precis figur disclos busi secret precis figur disclos confidenti inform schmalbach figur delet confidenti inform figur delet confidenti inform figur delet confidenti inform figur delet confidenti inform delet confidenti inform delet confidenti inform figur delet confidenti inform delet confidenti inform delet confidenti inform delet confidenti inform precis figur disclos busi secret precis figur disclos busi secret precis figur disclos confidenti inform pechinei precis figur disclos confidenti inform schmalbach precis figur disclos confidenti inform feremb precis figur disclos confidenti inform lawson mardon massili precis figur disclos busi secret precis figur disclos busi secret precis figur disclos busi secret precis figur disclos busi secret precis figur disclos busi secret precis figur disclos busi secret due declin price europ currenc move averag market price differ usa western europ declin markedli year usa averag price stood european union eu stood compar price obtain largest custom area includ crown usa cmb europ price differ larger rang