council direct septemb relat approxim law regul administr provis member state mislead advertis eec council european commun regard treati establish european econom commun articl thereof regard propos commiss regard opinion european parliament regard opinion econom social committe law mislead advertis forc member state differ wide advertis reach frontier individu member state direct effect establish function common market mislead advertis lead distort competit common market advertis induc contract affect econom welfar consum mislead advertis consum decis prejudici acquir good properti servic differ law member state lead case inadequ level consum protect hinder execut advertis campaign nation boundari affect free circul good provis servic programm european econom commun consum protect inform polici action protect consum mislead unfair advertis interest public gener consum competit carri trade busi craft profess common market harmon instanc nation provis mislead advertis stage unfair advertis compar advertis dealt basi commiss propos minimum object criteria determin advertis mislead establish purpos law adopt member state mislead advertis adequ effect person organ regard nation law legitim interest matter facil initi proceed mislead advertis court administr author compet decid complaint initi legal proceed member state decid enabl court administr author requir prior recours establish mean deal complaint court administr author power enabl order obtain cessat mislead advertis case desir prohibit mislead advertis publish impli member state oblig introduc rule requir systemat prior vet advertis provis made acceler procedur measur interim definit effect desir order public decis made court administr author correct statement order elimin continu effect mislead advertis administr author imparti exercis power subject judici review voluntari control exercis regulatori bodi elimin mislead advertis avoid recours administr judici action encourag advertis prove mean materi accuraci factual claim make advertis case requir court administr author direct preclud member state retain adopt provis view ensur extens protect consum person carri trade busi craft profess gener public adopt direct articl purpos direct protect consum person carri trade busi practis craft profess interest public gener mislead advertis unfair consequ thereof articl purpos direct advertis mean make represent form connect trade busi craft profess order promot suppli good servic includ immov properti right oblig mislead advertis mean advertis includ present deceiv deceiv person address reach reason decept natur affect econom behaviour reason injur injur competitor person mean natur legal person articl determin advertis mislead account featur inform characterist good servic avail natur execut composit method date manufactur provis fit purpos quantiti specif geograph commerci origin result expect result materi featur test check carri good servic price manner price calcul condit good suppli servic provid natur attribut right advertis ident asset qualif ownership industri commerci intellectu properti right award distinct articl member state ensur adequ effect mean exist control mislead advertis interest consum competitor gener public mean includ legal provis person organ regard nation law legitim interest prohibit mislead advertis legal action advertis bring advertis administr author compet decid complaint initi legal proceed member state decid facil enabl court administr author requir prior recours establish mean deal complaint includ refer articl legal provis refer paragraph member state confer court administr author power enabl case deem measur take account interest involv public interest order cessat institut legal proceed order cessat mislead advertis mislead advertis publish public immin order prohibit institut legal proceed order prohibit public proof actual loss damag intent neglig part advertis member state make provis measur refer subparagraph acceler procedur interim effect definit effect understand member state decid option select member state confer court administr author power enabl view elimin continu effect mislead advertis cessat order final decis requir public decis full part form deem adequ requir addit public correct statement administr author refer paragraph compos cast doubt imparti adequ power decid complaint monitor enforc observ decis effect give reason decis power refer paragraph exercis exclus administr author reason decis case provis made procedur improp unreason exercis power administr author improp unreason failur exercis power subject judici review articl direct exclud voluntari control mislead advertis regulatori bodi recours bodi person organ refer articl proceed bodi addit court administr proceed refer articl articl member state confer court administr author power enabl civil administr proceed provid articl requir advertis furnish evid accuraci factual claim advertis take account legitim interest advertis parti proceed requir appear basi circumst case factual claim inaccur evid demand accord furnish deem insuffici court administr author articl direct preclud member state retain adopt provis view ensur extens protect consum person carri trade busi craft profess gener public articl member state bring forc measur compli direct octob latest forthwith inform commiss thereof member state commun commiss text provis nation law adopt field cover direct articl direct address member state brussel septemb council presid tool oj oj oj oj