commiss decis decemb relat proceed articl eec treati iv nutricia de rooij iv nutricia zuid hollands conservenfabriek dutch text authent eec commiss european commun regard treati establish european econom commun regard council regul februari regul implement articl treati amend act access greec articl thereof regard notif made commiss june juli nv verenigd bedrijven nutricia zoeterm accord articl regul agreement sign dr de rooij amersfoort august zuid hollands conservenfabriek breda june regard applic submit commiss date nutricia exempt agreement articl eec treati regard commiss decis novemb initi proceed case undertak concern opportun repli object commiss rais accord articl regul commiss regul eec juli hear provid articl council regul consult advisori committe restrict practic domin posit fact notif concern competit claus contain agreement sale nv verenigd bedrijven nutricia hereinaft call quot nutricia quot subsidiari remia bv dr de rooij luyck producten bv zuid hollands conservenfabriek bv hereinaft call quot zuid quot undertak sold hereinaft refer quot remia quot quot remia quot quot luyck quot quot luyck zuid quot depend refer acquisit notifi commiss nutricia produc health babi food bought subsidiari remia prior belong de rooij famili made sauc margarin materi bake industri luyck produc sauc pickl condiment vinegar mustard acquisit remia luyck nutricia central sale function retain initi origin product facil sale function carri behalf nutricia group sale divis luyck sale divis sold sauc pickl condiment remia sale divis sold oil fat export group product year profit oper luyck move loss remia nutricia reorgan product facil advic consult concentr sauc product remia leav product pickl condiment luyck receiv pickl product nutricia subsidiari reorgan oj oj undertaken partli hope nutricia readili find buyer remia luyck wish back core busi health babi food remia sold dr de rooij august luyck june zuid zuid wholli own subsidiari campbel group largest north american produc can packet soup group lesser statur europ decid expand european oper campbel wholli partli own subsidari eec unit kingdom franc netherland germani itali belgium market detail compar statist sauc pickl market readili domin larg compani small produc tendenc eec countri includ netherland concentr groceri trade put signific share trade quot brand quot product manufactur anonym carri brand grocer manufactur manufactur market share precis product difficult manufactur technolog technic point view entri easi sauc pickl condiment substitut addit wide region differ tast consumpt pattern leav quot brand quot product sauc pickl distribut channel retail consum market market larg consum hotel restaur hospit retail consum market character packag small size gener larger margin set higher promot cost brand product reli consum recognit loyalti stimul consum interest innov rare occur support extens promot result small firm disadvantag sell brand good aggress promot brand creat awar product gener promot brand princip aim succe chang consum prefer market condit larg consum market character larg size packag keen purchas lower margin low promot cost nutricia estim remia dutch larg consum market sauc luyck market quot brand quot sale market plan account competitor market biggest supplier combin share time luyck estim volum dutch sale silver onion gherkin mustard vinegar sale estim share sale chang sale zuid trade member state princip product group netherland respons consider proport intra commun trade import million ecu export million ecu tabl luyck export germani sauc valu fl ecu fl ecu substanti increas publish version decis figur hereinaft omit pursuant provis articl regul disclosur busi secret tabl netherland share intra commun trade sauc pickl gt pic file quot quot gt posit remia acquisit remia potenti advantag establish market share larg consum market strong retail consum market chip sauc lack sale forc retail consum market sale forc central remia exist nutricia sale forc appear choic remia establish brand name import remia licens luyck trade mark period retain custom luyck loyal brand introduc replac brand remia chose replac brand quot macmillan quot mark remia quot quot market brand nutricia unabl assign mark quot luyck quot remia wish continu mark pickl condiment commiss note remia abandon quot luyck quot mark period overlap quot macmillan quot possibl assist clientèl accept substitut mark remia tonnag sale chip sauc includ retail consum sector exclud quot brand quot nearest competitor parti estim remia margin repres market type sauc salad cream mayonnais tomato ketchup tabl sauc half market mayonnais held firm half salad cream remia appear luyck earlier market share quot brand quot market sale success retain luyck market share brand consum market sale affect chang trade mark year remia appear fail win luyck custom quot macmillan quot brand posit luyck zuid inform offer luyck zuid current posit nutricia advis consult sale zuid decid origin pickl condiment line made sold luyck viabl pickl ad rang advic sound luyck zuid wish manufactur sauc luyck zuid succeed increas market share agreement august sell remia bv dr de rooij quot sauc agreement quot sauc agreement provid claus octob nutricia transfer share remia bv dr de rooij exclus sell consum product manufactur behalf remia exclus sell netherland sauc manufactur behalf luyck complianc claus nutricia guarante sauc refer sauc chip mayonnais salad dress garnish sauc paprika sauc saté sauc tomato ketchup curri sauc fricadel sauc barbecu sauc blend sauc claus sauc agreement nutricia undertook engag directli indirectli septemb product sale sauc dutch market ensur luyck compli restrict transit right luyck manufactur sell sauc export dutch market limit extent expir juli claus sauc agreement dr de rooij exclus trade mark quot luyck quot list sauc year end octob respect sale hotel cater trade remia competit claus insert sauc agreement special natur sale market organ exist nutricia time agreement sale busi alter agreement june sell luyck producten bv zuid quot pickl agreement quot pickl agreement fact agreement stock purchas agreement nutricia sold luyck busi zuid juli joint ventur agreement transfer central sale divis nutricia joint ventur compani year june luyck compani subsidiari nutricia sale forc arrang enabl luyck zuid deriv maximum benefit asset acquir exclus distribut sale activ joint ventur concern dutch market export belgium germani zuid dispos interest joint subsidiari june claus ix stock purchas agreement requir nutricia engag directli indirectli year product sale pickl condiment quot european countri quot pain penalti quantifi agreement nutricia retain sell bulk product specif exclud retail larg consum market claus extend luyck zuid restrict contain claus sauc agreement ii legal assess articl eec treati articl prohibit incompat common market agreement undertak decis associ undertak concert practic affect trade member state object effect prevent restrict distort competit common market sauc pickl agreement undertak mean articl dr de rooij sign agreement sale remia futur proprietor busi undertak mean articl claus sauc agreement nutricia agre engag product sale sauc dutch market year undertook extend restrict luyck prevent competit common market parti renounc parti competitor claus pickl agreement extend luyck zuid restrict nutricia sauc agreement claus ix thereof nutricia undertook produc sell pickl year quot european countri quot prevent competit mean articl restrict competit type fall articl commiss decis eec reuter basf conclud sale busi involv transfer materi asset goodwil clientièl impos contractu restrict competit seller contractu restrict competit seller legitim mean ensur perform seller oblig transfer full commerci busi protect accord purchas unlimit minimum object purchas assum activ competit behaviour place market previous occupi seller object minimum appear case insuffici result earlier manag decis part purchas reason extend period protect seller prevent reenter market period vi vi purchas newcom set length time univers suitabl period protect competit period judg context relev pointer term object claus includ time purchas busi build clientèl frequent consum relev market chang brand type relat degre brand loyalti shown long take product enter market trade mark accept consum long sale busi seller restrict claus make success comeback market regain custom durat accompani arrang temporari purchas seller trade mark sale forc constitut pointer sort period requir seller goodwil clientèl transfer purchas geograph scope competit claus limit extent object achiev abovement goal rule cover market product concern manufactur sold time agreement restrict sauc agreement present case commiss take account fact product concern involv high technolog barrier entitl purchas protect parti thought year long remia quot luyck quot trade mark introduc mark gain custom loyalti custom loyalti oj readili undermin nutricia luyck zuid back market mere year absenc quot luyck quot mark year period object enabl remia consolid hold clientèl circumst regard intern evid parti view lime contract year upper limit year period object provis concern sauc agreement fall articl extent sale staff transfer repres trade connect part goodwil transfer part renounc protect claim extens luyck zuid nutricia year restrict stand restrict stand vi vi nutricia correct nutricia intent leav market luyck zaid intent enter pickl market relat addit extens claus protect small firm subsidiari larg group campbel group promin relev sauc market remia largest singl share dutch market effici competitor case establish viabl posit market restrict pickl agreement territori competit claus pickl agreement appli quot european countri quot cover european commun luyck time agreement oper member state restrict territori seller oper wide unnecessari nutricia reput member state made unfair purchas seller start oper state year term incorpor pickl agreement appear object sale involv simpl transfer clientèl goodwil parti recogn luyck zuid need year replac sale arrang nutricia provid luyck luyck nutricia subsidiari take consider luyck zuid enjoi supplementari period order consolid hold custom remark stronger econom posit campbel group period protect luyck zuid competit nutricia remia year suffici commiss consid contractu restrict competit durat agre sauc pickl agreement geograph effect consider exce ensur transfer full commerci busi sold purchas agreement contractu condit present case constitut extent restrict competit mean articl sauc pickl agreement affect affect trade member state mean articl circumst undertak nutricia luyck zuid engag product sauc netherland effect intra commun trade remov luyck zuid cross border sauc trade germani juli transit right manufactur sale end trade worth ecu neglig trade restrict sale sauc luyck zuid netherland prevent campbel group competitor subsidiari import sauc made eec campbel group acquir luyck part plan expand eec restrict affect trade member state latest trade mark quot luyck quot exclus luyck zuid octob respect sauc prior acquisit zuid luyck sold pickl belgium netherland germani nutricia current intent shown capabl undertak export trade pickl june absenc agreement sale forc capabl sell pickl remov consider length time competit skill market relationship enter enter intra commun trade affect trade member state articl eec treati articl articl declar inapplic case agreement contribut improv product distribut good promot technic econom progress allow consum fair share result benefit impos undertak concern restrict indispens attain object afford undertak possibl elimin competit respect substanti part product question competit claus object transfer full commerci busi sold exempt consid special circumst shown claus indispens guarante attain object mere purchas consolid purchas legitim pursu articl present case parti fail make case appli articl notifi agreement commiss fail advantag inclus claus restrict competit term geograph area excess maximum transfer full commerci busi sold term improv product distribut good promot technic econom progress allow consum fair share result benefit abovement major contractu restrict competit provid appreci object advantag offset disadvantag competit relev market reason exempt articl consid articl regul articl regul empow commiss find infring articl treati requir undertak concern bring infring end adopt decis articl competit claus laid claus agreement august nv verenigd bedrijven nutricia dr de rooij constitut octob infring articl eec treati articl competit claus laid claus ix agreement june nv verenigd bedrijven nutricia zuid hollands conservenfabriek bv constitut juli infring articl eec treati claus constitut date stipul infring articl eec treati appli geograph area larger belgian dutch german market articl applic exempt articl eec treati respect agreement refer articl refus articl nv verenigd bedrijven nutricia dr de rooij remia bv zuid hollands conservenfabriek bv luyck producten bv ceas forthwith appli claus refer articl articl decis address nv verenigd bedrijven nutricia zoeterm dr de rooij den dolder remia bv den dolder zuid hollands conservenfabriek bv zundert luyck producten bv diemen brussel decemb commiss fran andriessen member commiss