resolutionof minist respons cultur affair meet councilof novemb busi sponsorship cultur activ minist repons cultur affair meet council recognis european cultur heritag cultur activ gener benefit combin public privat support view maintain develop strengthen support plural sourc includ form sponsorship privat corpor context busi sponsorship enhanc cultur heritag increas product dissemin artist activ minist busi sponsorship develop wai inhibit artist freedom provid supplementari fund cultur activ substitut exist resourc greater degre artist activ enhanc cultur life leisur activ european citizen benefit includ increas tourism local region nation level european commun busi concern improv imag environ work forc improv artist activ extra induc provid industri locat remain locat area sponsorship offer possibl fund transnat art activ compani strong european interest improv opportun cultur exchang commun consider mind minist agre encourag promot greater busi sponsorship cultur activ member state european commun call attent sponsorship activ benefit parti help enhanc cultur econom activ ii consider introduct countri measur promot suitabl sponsorship scheme iii set organ advis busi art interest sponsorship iv develop link sponsorship organ concern share inform current sponsorship activ permit assess futur initi note commiss intent contribut realiz measur field