commiss decis declar concentr compat common market function eea agreement case comp bertelsmann springer jv notifi document number english text authent text eea relev ec commiss adopt decis merger case council regul ec januari control concentr undertak articl regul confidenti version full decis found authent languag case work languag commiss websit director gener competit address http europa eu int comm competit index en html novemb commiss receiv notif articl council regul ec quot merger regul quot propos concentr german undertak bertelsmann ag quot bertelsmann quot sole control subsidiari gruner jahr ag amp kg quot quot axel springer ag quot springer quot acquir joint control german undertak newco quot newco quot purchas share newli creat compani constitut joint ventur bertelsmann springer collect refer quot parti quot novemb german competit author bundeskartellamt inform commiss propos concentr threaten affect significantli competit german market rotogravur print altern german market time critic print product magazin decis date decemb commiss found notifi oper rais doubt compat common market function eea agreement commiss initi proceed case pursuant articl merger regul decid virtu articl merger regul deal aspect rais german competit author bertelsmann intern media compani print activ concentr subsidiari arvato ag quot arvato quot control german rotogravur printer maul belser nuremberg offset printer mohn media guetersloh printer europ rotogravur printer eurogravur itali eurohueco spain addit arvato plan start rotogravur print facil liverpool uk year bertelsmann sole control publish arm activ publish print distribut newspap magazin rotogravur print facil germani locat itzeho hamburg dresden springer activ publish print distribut newspap magazin hold share televis radio broadcast springer oper rotogravur print facil germani ahrensburg hamburg darmstadt oper set print facil print exclus newspap concentr consist contribut newco arvato springer german rotogravur facil arvato plan rotogravur print facil uk transact bertelsmann hold interest newco springer hold remain veto right relat strateg decis newco constitut full function joint ventur jointli control bertelsmann springer advisori committe concentr st meet april major support commiss propos issu clearanc decis hear offic report date april view parti heard respect relev market relev product market respect relev product market commiss market investig focus question extent rotogravur offset print interchang techniqu print applic magazin catalogu advertis constitut separ product market market investig shown rotogravur print gener substitut offset print rotogravur print larg volum print order print order big number copi page offset method larg restrict smaller volum cost print process strongli deviat offset rotogravur depend volum print order rotogravur press characteris compar higher fix cost bigger capac higher perform process larg number page faster cost effici offset print press limit number page print print run maximum page compar page rotogravur market investig confirm offset print constitut competit constraint rotogravur print magazin page copi catalogu advertis page copi rotogravur print press print magazin advertis catalogu magazin separ product market exist magazin gener time critic advertis catalogu due topic content late deadlin insert advertis magazin print connect higher requir respect finish process insert add on sampl product relev finish machin case instal print site close order time finish magazin finish catalogu parti distribut system magazin differ consider distribut catalogu advertis print process adapt specif requir magazin respect catalogu advertis left open constitut singl separ product market competit concern aris market delin relev product market germani nation geograph market magazin print assum rest eea geograph market magazin print left open narrowest market definit nation market competit concern aris german magazin exclus print germani reason time critic magazin risk delai deliveri increas distanc print site distribut area printer abroad encount difficulti suppli german publish german magazin distribut system compar complic due decentralis structur oppos french pari centralis distribut hub addit publish divid germani call quot nielsen area quot exhibit composit target group advertis print process adjust difficult printer locat germani catalogu market investig show print order regularli split printer order ensur secur suppli time deliveri requir high volum broadli confirm catalogu custom countri import print servic germani german custom regard foreign printer viabl altern relev geograph market catalogu defin germani neighbour countri franc belgium netherland luxemburg switzerland austria czech republ poland denmark itali slovakia cover larg foreign printer area quebecor rotosmeet mondadori ilt rotocalcografica ringier advertis print german custom appar larg extent germani spite lower import ratio advertis print catalogu print german custom easili turn credibl foreign printer print advertis creat specif difficulti compar magazin print market special finish specif condit distribut advertis gener time critic magazin publish main catalogu issu advertis addit easi exist link foreign printer advertis order reason geograph scope market rotogravur advertis print consid catalogu compris germani neighbour countri itali slovakia rest eea geograph market catalogu advertis print left open narrowest geograph market definit nation market competit concern aris ii assess propos joint ventur activ market rotogravur print magazin catalogu advertis number countri belong eea effect propos concentr due locat exit print facil contribut joint ventur felt germani market rotogravur print catalogu advertis commiss found market rotogravur print catalogu advertis market share newco amount market includ germani neighbour countri itali slovakia estim parti basi volum basi distinct market catalogu advertis propos joint ventur share market catalogu print advertis print bertelsmann rotogravur print activ remain joint ventur addit ad market share separ market combin catalogu advertis market schlott quebecor follow short distanc market share tsb approxim market competit concern aris market combin catalogu advertis print distinct market catalogu advertis print geograph market eea market share joint ventur give rise competit concern market rotogravur print magazin market share joint ventur german merchant market rotogravur print magazin player tsb schlott burda share import account consider extent suppli burda print facil vieux thann franc bratislava slovakia import german magazin print abroad dutch printer rotosmeet affect nation market eea market share joint ventur give rise competit concern commiss analys german market german market rotogravur print magazin custom publish harm newco rais price custom counter price increas switch printer due lack capac volum suppli parti merchant market amount kt kt bertelsmann kt springer kt suppli captiv meantim due acquisit publish hous parti take account volum suppli parti merchant market total kt commiss analys competitor suffici spare capac replac sale signific extent competitor make capac shift capac print magazin plan capac extens make addit capac potenti competitor contribut make capac print magazin case price increas current spare capac capac utilis high industri recent year basi care approach maximum capac utilis figur submit appear safe assum spare capac magazin print german competitor kt capac shift rotogravur printer switch capac catalogu advertis print magazin print limit extent result differ period print time volum print product magazin print period weekli fortnightli monthli due long term period public constitut quot base load quot print facil fill press entir year contrast catalogu mail order compani tour oper releas year high print volum number copi number page longer print time week print june octob till decemb constitut quot peak load quot print press categori print product advertis essenc fill print capac catalogu print season dai week fewer magazin print due time characterist major print compani unlimit switch catalogu advertis magazin feasibl result competitor repli commiss market investig state figur switch rate print advertis catalogu magazin total capac german printer provid figur cautiou approach line result market investig commiss assum printer compar low share magazin print dedic capac magazin print basi german printer make approxim kt magazin print account larg share entir capac parti print parti magazin kt magazin print gener profit advertis print mixtur advertis catalogu print competitor possibl incent shift capac magazin print plan capac extens parti main competitor germani schlott tsb burda plan increas net capac kt year addit increas net capac temporari basi defer plan gradual dismantl older oper press potenti competit likelihood price increas german market magazin print limit presenc credibl potenti competitor rotosmeet netherland quebecor franc mondadori itali lower extent ringier switzerland print site fairli close german border consequ printer meet time constraint print magazin site closest german border differ distribut system method finish requir adjust foreign printer close cooper german client rotosmeet foreign printer print german magazin show adapt process rotosmeet quebecor mondadori kt free capac readili dedic german magazin publish addit capac provid shortli plan capac extens shift product mix competit harm capac consider theoret aris elimin competitor concentr concentr remov springer independ competitor german rotogravur printer consid custom turn signific player schlott tsb burda larg instal capac addit credibl potenti competitor mention enter market basi calcul import german competitor schlott tsb burda offer approxim addit kt kt spare capac kt product shift kt net capac extens magazin print respons potenti price increas print german magazin parti merchant market volum equal kt rotosmeet quebecor mondadori consid credibl potenti competitor german magazin custom turn joint ventur undertak rais price coordin market magazin publish commiss assess articl merger regul creation joint ventur lead coordin competit behaviour bertelsmann includ springer competit behaviour downstream market magazin publish view compar low part print cost total cost magazin view pre emin import parti magazin publish busi compar rotogravur print busi commiss conclud coordin magazin publish iii conclus reason set commiss conclud propos concentr significantli imped effect competit common market substanti part result creation strengthen domin posit restrict competit mean articl merger regul articl treati concentr declar compat common market pursuant articl merger regul eea agreement pursuant articl thereof oj oj oj part text edit ensur confidenti inform disclos part enclos squar bracket mark asterisk hypothet nation german market catalogu advertis joint ventur reach market share smaller leader market schlott