commiss decis decemb relat proceed pursuant articl eec treati langnes iglo gmbh case iv german text authent commiss european commun regard treati establish european econom commun regard council regul februari regul implement articl treati amend act access spain portug articl thereof regard commiss regul eec june applic articl treati categori exclus purchas agreement articl thereof council regul eec march applic articl treati categori agreement concert practic articl thereof regard applic lodg pursuant articl regul mar gmbh langnes iglo gmbh amp kg ground hinder restraint competit sell ic cream product germani regard decis commiss decemb initi proceed regard commiss decis march interim measur undertak concern pursuant articl regul read conjunct commiss regul eec juli hear provid articl council regul opportun heard matter commiss object consult advisori committe restrict practic domin posit fact purpos proceed respons applic lodg mar gmbh hereinaft refer mar septemb commiss decid decemb initi proceed pursuant articl eec treati againt langnes iglo gmbh hereinaft refer schoeller lebensmittel gmbh amp kg hereinaft refer slg internation activ mar group compani manufactur ic cream bar european market exclus franc mar began sell bar individu multipack germani mar claim hinder restraint competit sell ic cream product germani exclus agreement slg conclud larg number retail march commiss state decis hereinaft refer concern sale servic pre packag singl item ic cream product agreement conclud basi standard form contract suppli agreement prima faci infring articl eec treati purpos proceed adopt final decis pursuant articl eec treati suppli agreement commiss reserv likewis subject final scrutini infring commun competit rule refer compat commun competit rule exclus agreement slg parti assess parallel proceed slg notifi standard form suppli contract commiss letter date septemb comiss director gener competit inform slg basi fact essenti set notif notifi standard form contract compat competit rule eec treati assess base german ic cream market made assum access compani retail trade remain assur letter date novemb director gener competit announc proceed open major slg share privat hand capit held directli indirectli suedzuck ag own milchhof eiskrem gmbh amp kg hereinaft refer eismann recit financi year suedzuck achiev turnov dm million septemb slg conclud cooper agreement jacob suchard manufactur gmbh amp kg hereinaft refer jacob suchard jacob suchard member philip morri group market foodstuff semi luxuri world object agreement develop manufactur distribut ic cream ic cream bar product undertak manufactur distribut ic cream frozen food gener gross turnov dm gt million dm gt million dm gt million dm gt million ic cream subsidiari deutsch unilev gmbh foodstuff account bulk approxim custom sale german unilev group total dm million intern unilev group compani world lead consum good manufactur parent compani unilev nv unilev plc achiev consolid turnov fl million compani belong unilev group produc distribut ic cream commun member state countri unilev group compani announc annual report futur high qualiti ic cream product sky magnum impuls line manufactur intern distrubut special product facil product ic cream produc industri craft trade raw materi combin intend comsumpt consum garnish materi form acquir manufactur ic cream product divid individu consum portion consum seller servic outset manufactur minor except craft trade ic cream fall exclus categori industri ic cream fall categori industri ic cream categor trade singl item impuls ic cream home ic cream ic cream bulk bui custom cater ic cream cold content individu portion quickli consumpt necessarili take place vicin cold storag facil unlik craft trade ic cream offer sale consum consumpt rule place product industri ic cream dispos distribut channel render place consumpt independ place product ic cream reach consum manner occas individu product line tailor case product differ term packag composit ic cream ident ingredi ad product product complet industri ic cream bulk bui custom impuls ic cream individu portion singl item pre packag manufactur craft trade ic cream aim satisfi consum home reach freezer unlik craft trade ic cream cater ic cream industri impuls ic cream suitabl principl subject servic seller offer sale final form consumpt point sale singl item packag manufactur multipack longer consumpt home target case home ic cream consumpt home appli consum purchas storag carton singl item multipack carton singl item rare purchas consumpt point sale differ requir consum determin distribut channel industri ic cream home ic cream multipack sold vast major case groceri outlet doorstep deliveri servic cater pack intend cater trade broadest sens impuls ic cream sold distribut channel distribut channel impuls ic cream groceri trade doorstep deliveri servic cater ic cream industri tradit trade approxim impuls ic cream sold tradit trade approximatli groceri outlet approxim doorstep deliveri servic price list groceri trade ic cream home pack impuls ic cream multipack comparison multipack line impuls line show price singl item multipack line magnum magnum weiss higher case impuls ic cream hand groceri trade sell multipack rule price lower singl item impuls ic cream industri ic cream divid individu portion cater tub cheaper retail individu portion impuls ic cream ow servic render serv ic cream sell price broadli similar charg singl item german ic cream market market earli number firm includ began market industri ic cream time craft trade ic cream market firm involv invest consider sum open market spent make freezer cabinet retail outlet process unif part germani began novemb afford manufactur industri ic cream market opportun german democrat republ seiz expect ic cream sale increas germani medium term statist sale craft trade ic cream estim made ic cream section associ german confectioneri industri hereinaft refer ic cream section sale increas million million litr ic cream section collect member statist sale industri ic cream broken quantiti litr item data relat valu base manufactur recommend retail price inclus vat data relat quantiti tabl oj tabl oj germani high sell small proport product categroi home ic cream cater ic cream brand presenc product categori repres countri distribut channel except doorstep deliveri servic breakdown distribut channel sale impuls ic cream produc pictur million litr doorstep deliveri servic tradit trade groceri outlet supplier list member ic cream section trade associ german industri manufactur ic cream name sizeabl compani market industri ic cream germani exist slg occupi promin posit market largest compani share total sale sale product categori multipack compani larg extent supplier brand retail trade doorstep deliveri servic oetker late mar lead supplier multipack distribut channel groceri trade half ic cream sold germani groceri trade manufactur slg approxim oetker approxim brand approxim approxim recit approxim impuls ic cream sale made groceri outlet approxim million litr distribut channel share volum sale approxim product categori posit strong share approxim impuls ic cream sale groceri trade safeguard grant rebat observ exclus arrang tradit trade tradit trade subdivid special trade cater trade special trade compris larg number type sale outlet petrol station kiosk cake shop theatr cinema sport venu cater sector distinct made hotel restaur café sector cater proper canteen hospit home hostel ic cream sold tradit trade cater ic cream impuls ic cream lesser extent multipack home pack offer sale impuls ic cream sold special trade cater trade cater ic cream sold exclus cater trade quantiti impuls ic cream market sector approxim million litr million litr approxim impuls ic cream sale commiss estim basi inform possess sale outlet tradit sector approxim carri impuls ic cream told gt impuls ic cream custom tradit trade sale volum sector million litr approxim million litr sold appoint wholesal dealer share impuls ic cream sale tradit trade approxim gt million litr total million litr survei tradit trade ic cream frozen food shown period year custom preced year longer suppli year due busi close discontinu suppli fewer custom switch year competitor clear slg posit vi vi sphere tradit trade stronger groceri trade addit warnck milchhof eismann activ countri fairli larg number compani activ region warnck milchhof eismann share sector distribut network langnes iglo gmbh ic cream ic cream distribut groceri trade central warehous major foodstuff distributor broker broker function suppli custom full rang ic cream market broker typic carri brand exclus arrang broker broker function aros trade obtain full rang sourc cheaper obtain suppli broker obtain supplier tradit trade wholesal act behalf share total sale impuls ic cream sector account wholesal sale outlet tradit trade suppli direct distribut organ begin german unilev group account part bulk bui custom group suppli subsidiari van den bergh food servic gmbh amp kg begun suppli ic cream context futur rule possibl independ broker set busi area tradit trade cost distribut system transport freezer cabinet personnel total turnov tradit trade sector high suppli agreement provis relev present proceed standard form contract oblig part suppli custom current rang ic cream product part custom requir store freezer cabinet dispos langnes iglo product sell outlet ic cream similar product product bought direct langnes iglo custom receiv price list valid time conclus agreement composit price list year impuls ic cream price list valid januari articl standard form contract agreement conclud fix term term renew year agreement termin write contract parti month expiri date fix term agre start entri forc suppli agreement extend decemb calendar year agreement end notic expiri period year date entri forc reserv profit reason termin agreement month notic custom turnov previou month period dm distribut channel product categori concern standard form contract retail level tradit trade product categori market distribut channel recit agreement effect conclud sole basi standard form contract impuls ic cream custom sector approxim conclud suppli agreement custom purchas slg million litr impuls ic cream commiss unabl determin precis sale achiev framework suppli agreement approxim million litr million litr approxim million litr million litr impuls ic cream cover suppli agreement sale achiev wholesal suppli agreement conclud behalf recit ad amount durat subdivid suppli agreement conclud januari group agreement fix term year agreement fix term year automat renew agreement fix term year automat renew termin year latest notic summer instruct sale establish includ statement agreement agreement automat renew run year year agreement end automat state averag fix term suppli agreement year suppli agreement common trade manufactur wholesal activ tradit trade sector conclud exclus agreement broadli similar suppli agreement slg state approxim custom sector bound contract purchas ic cream direct addit agreement conjunct suppli agreement conclud addit agreement custom agreement grant custom concern cost share concess invest payment condit suppli agreement run length time event prematur termin contractu relationship custom undertak repai amount pro rata wholesal contract wholesal oper behalf tradit trade sector recit conclud respect rang exclus contract content base suppli agreement unlik standard form contract agreement make provis period valid central bui agreement tradit trade central bui agreement servic station cinema instal freezer cabinet retail outlet larg scale distribut ic cream precondit industri manufactur product requir unbroken chain deep freez facil time consumpt regard tradit trade inkov alleg law market compel manufactur instal freezer cabinet retail outlet argu groceri trade hand financi technic resourc need provid adequ storag facil frozen product term loan form integr part suppli agreement case retail conclud suppli agreement note equip sign displai area made exclus product groceri trade toler equip purpos intend form basi annual round talk freezer cabinet instal number compris tradit trade groceri trade made freezer cabinet suppli agreement size cabinet made depend volum sale expect sale outlet achiev frequenc deliveri cabinet fill rule week outlet dai time dai assess present market posit barrier entri commiss learnt analys carri connect entri mar market analys provid basi defens strategi judg consid mar market entri tradit trade render markedli difficult factor import suppli agreement argu suppli agreement condit object distribut result plan detail continu suppli larg number sale outlet distribut cost low level sale outlet free purchas vari proport stock parti rhythm suppli disturb effici transport system assur profit plan maintain exclus abolish fear break relat sale outlet sale product suppli longer made econom sens move system exclus reorient tradit trade altern channel distribut exploit manpow substanti reduc possibl increas manufactur continu deliv ic cream european commun tabl oj unilev mar carri busi commun compani unilev group largest supplier unit kingdom germani itali spain netherland belgium luxembourg denmark ireland portug franc unilev compani par nestlé compani lead miko ortiz group miko ortiz artic beatric nestlé schoeller group sell ic cream member state contract similar suppli agreement commonli conclud franc itali denmark germani manufactur ti freezer cabinet commonli found retail level commun nation content regul ic cream harmon commun differ exist relat permit type fat dairi veget fat give rise differ product cost rang offer sale individu member state differ term content brand name averag retail price mar unilev line sold member state differ consider inform commiss possess larg part trade ic cream member state take place compani belong group ii legal assess articl restrict competit suppli agreement sole sourc suppli retail hand claus direct purchas contract good exclus purchas oblig prohibit purchas compet product prohibit competit exclus purchas oblig retail undertak purchas contract good contractu prohibit offer contract good supplier entertain retail competit retail supplier contract good preclud restrict inter brand competit exclus purchas oblig indirect effect competit supplier good relev market inter brand competit make difficult imposs set independ distribut structur entrant gain access relev market exist market posit consolid prohibit competit contractu requir contract good stock impli prohibit sell good compet contract good restrict inter brand competit combin effect exclus purchas oblig prohibit competit complementari combin arrang occur case strengthen restrict effect likelihood affect trade member state exclus purchas oblig prohibit competit object effect restrict retail concern obtain suppli supplier contract good good compet therewith preclud irrespect geograph locat origin good compet retail order suppli agreement tend insul german market good member state mar ic cream product produc franc appreci suppli agreement fulfil condit articl affect competit trade member state appreci extent determin relev market suppli agreement effect defin contract good cover exclus purchas oblig ic cream product rang conclud suppli agreement retail stage tradit trade product categori affect impuls ic cream cater ic cream subject matter prohibit competit ic cream similar product prohibit competit relev product concern compet contract good determin good compet impuls ic cream cater ic cream rang geograph area subject suppli demand suppli agreement relat product market product market includ principl good perceiv consum ground characterist price intend purpos similar consum point view distinct drawn criteria product categori ic cream suppli part cater servic form featur separ product market includ essenti proport industri ic cream bulk bui custom proport craft trade ic cream ow product specif connect deep freez facil consumpt place consumpt ic cream decis import determin similar competit law purpos ic cream purchas consum consum immedi place purchas store freezer consum home stock satisfi home ow lack avail relev categori good satisfi home satisfi short term arous spontan home multipack home pack form separ product market includ impuls ic cream deliv doorstep deliveri servic storag home privat freezer cabinet case law court justic acknowledg ident product belong product market satisfi specif demand consum point view part industri ic cream bulk bui custom craft trade ic cream divid portion consumpt point sale provis cater servic industri impuls ic cream sold doorstep deliveri servic ident consum point view sole criterion differenti present case ow compet condit stage distribut sundri coexist distribut channel product question reach consum reason suppli agreement conclud resel retail stage direct competit manufactur wholesal access retail trade concern suppli demand ic cream stage distribut consist groceri trade tradit trade groceri trade tradit trade distribut channel kind industri ic cream craft trade ic cream offer sale branch retail trade demand market suppli side consist industri ic cream manufactur wholesal demand side consist retail trade craft trade ic cream discuss benefit aris applic commiss regul eec elimin suppli agreement pursuant articl regul confin competit condit prevail distribut stage affect suppli agreement craft trade ic cream serv consumpt point sale belong relev product market account present context relat industri impuls ic cream cater ic cream tub intend divid individu portion consumpt point sale scoop ic cream retail trade perform market function condit product characterist result slight overlap channel categori articl impuls ic cream purchas retail trade form resold consum suit consum servic cater ic cream tub requir hand process oper serv individu portion ad creat reflect gener higher trade margin case impuls ic cream differ impuls ic cream cater ic cream tub offer sale signific extent cater sector sold type consumpt cater ic cream tub context cater servic impuls ic cream sold street consumpt point sale groceri trade tradit trade doorstep deliveri servic sell greater part industri impuls ic cream gener gear sell cater ic cream impuls ic cream cater ic cream tub product point view product technolog impuls ic cream end product mixtur ic ingredi gener reli heavili technolog ic cream tub primari product acquir characterist serv categori articl concern belong product market product market relev present proceed compris industri impuls ic cream sold distribut channel except doorstep deliveri servic disput delimit product market opinion delimit effect exclus consum point view argu craft trade industri ic cream multipack scoop ic cream meet legal assess suppli agreement delimit product market focu exclus consum point view recit produc craft trade ic cream consid potenti purchas industri impuls ic cream suppli agreement oper distribut channel hand agreement concern cater ic cream distribut exclus tradit trade competit relat effect suppli agreement categori articl compar sector industri impuls ic cream addit fail proper account fact avail ic cream local spontan short live multipack consum store home freezer cabinet ic cream home pack substitut ident product home hand home geograph market product industri ic cream displai clear trend internation distribut organ nation basi nation peculiar reflect market structur assort price consum prefer brand countri suppli agreement issu analog distribut contract conclud domest level requir govern manufactur ic cream harmon relev market german market posit relev market relev market volum million litr total sale singl item ic cream doorstep deliveri sale market amount million litr market share gt undertak busi relev market slg mar belong group greater commerci import allow slg cooper arrang jacob suchard recit undertak trade great deal smaller groceri tradit trade lead posit groceri trade true relev product market ic cream product relat frozen food market unilev lead group groceri trade germani undertak unilev group advantag deal trader product sold relev market brand good high recognit rate strengthen posit deal trader help offset power brought bear demand side level distribut contract protect slg market posit wai tradit trade agreement wholesal recit central bui agreement recit groceri trade special condit agre annual recit relev market restrict freezer cabinet store good sold recit scale coverag exclus agreement relev market relev market sold million litr suppli agreement recit million litr ti wholesal recit gt total volum sold relev market approxim tradit sale outlet groceri outlet relev market ti product mean suppli agreement recit likewis amount gt effect suppli agreement examin network similar agreement conclud undertak consider network appreci effect effect similar network agreement conclud undertak busi relev market examin notic agreement minor import commiss set quantit criteria give concret mean term appreci commiss state agreement appreci effect caught prohibit articl good subject agreement repres relev market aggreg annual turnov particip undertak exce ecu million suppli agreement appli gt sale outlet sale volum relev market sale exce ceil turnov defin agreement minor import fact suffici establish suppli agreement appreci restrict scope domest foreign competitor establish relev market increas market share case unnecessari examin effect network similar agreement conclud undertak relev market refer principl state court justic haecht clarifi henning find case pertin network similar agreement conclud undertak consider appreci effect rule develop court requir examin cumul effect parallel network case kind threshold lower basi court justic judgment henning commiss defin lower threshold beer suppli agreement stringent test appreci accord court judgment cumul effect parallel network agreement consid assess structur relev market suppli agreement appreci restrict inter brand competit relev market liabl appreci affect trade member state assess valid suppli agreement articl individu agreement network agreement divid remov section scope ban restrict practic ground inappreci thing articl effect nulliti restrict agreement reason legal certainti compat divis network agreement involv articl block exempt consid suppli agreement exempt prohibit pursuant articl articl regul eec exclus purchas agreement good cover suppli agreement good agreement mean articl agreement conclud indefinit durat articl regul good agreement good subject exclus purchas oblig ic cream current rang recit product rang constitut good mean articl regul paragraph commiss notic regul eec eec rang good satisfi test certainti brand denomin paragraph notic purpos certainti requir unequivoc assess made competit law protect dealer prevent supplier unilater extend class good cover agreement rang cover agreement clarifi price list provid suppli agreement conclud impuls ic cream line bear langnes brand made subject agreement exclus purchas oblig appli current rang content year year annual content price list affect articl rang rang continu clear cut respect suppli agreement satisfi articl regul durat suppli agreement conclud set durat year renew automat recit conclud indefinit durat mean articl regul eec paragraph notic termin made condit uncertain futur event articl regul appli object suppli agreement conclud fix period place period determin period notic requir durat agreement ultim definit agreement conclud indefinit durat purpos set date termin made provis termin request parti assess agreement term competit law decis consider durat depend initi parti fix appli suppli agreement term extend year addit agreement recit suppli agreement conclud year satisfi condit block exempt withdraw benefit block exempt articl regul commiss withdraw benefit block exempt pursuant articl council regul eec agreement exempt effect incompat condit set articl benefit block exempt withdrawn access supplier stage distribut substanti part common market made difficult signific extent primari question consid suppli agreement satisfi criteria pursuant articl question accessss retail trade made difficult signific extent examin reason recit improv distribut good recit regul eec state exclus purchas oblig lead gener improv distribut enabl supplier plan sale good greater precis longer period ensur resel requir met regular basi durat agreement parti limit risk variat market condit lower distribut cost eighth recit regul argu anti competit claus gener order achiev desir improv distribut compel resel concentr sale effort contract good contend suppli agreement secur benefit parti agreement recit obviou reason doubt concern true parti agreement give commerci freedom open question fact agreement advantag parti suffici constitut improv purpos articl produc appreci object advantag public interest charact compens disadvantag field competit conceiv gain gener public intensif inter brand competit sixth recit regul eec true suppli agreement consider strengthen posit respect current potenti competitor strengthen undertak import market lead competit network agreement constitut major barrier entri market recit gener territori coverag regular suppli consid econom gain suppli agreement fear ground cost stop suppli sale outlet low turnov turnov divid supplier commiss deni number outlet apprehens justifi evid territori coverag regular suppli ic cream consum endang supplier compet term cost distribut system decis part stop suppli sale outlet ground cost consequ competit share turnov reward success competitor small local ic cream manufactur suppli sale outlet neighbourhood lower cost manufactur countri wide distribut network event competitor forthcom share distribut fuction assum independ dealer obtain suppli varieti sourc suppli sale outlet requir fact independ dealer kind present partli due exclus purchas oblig customari trade larg prohibit proceed open market benefit futur suppli part requir sale outlet ti slg increas densiti distribut network offset increas cost caus reduct turnov individu outlet major commerci consider milit favour suppli agreement agreement contribut improv distribut good mean articl allow consum fair share result benefit evid consum deriv fair share gain result restrict agreement consum secur fair share benefit pressur effect competit compel parti pass gain result restrict agreement exclus agreement customari trade produc similar easili monitor distribut arrang case exclus agreement restrict choic consum ti sale outlet custom find manufactur rang ic cream product ti sale outlet sell manufactur rang neighbourhood altern repres equival choic individu outlet firstli rule consum wish bui articl rang find irksom visit separ outlet order troubl kind satisfi short term impuls elimin competit respect substanti part product question court justic held competit elimin prevent exempt pursuant articl effect competit relev market consid barrier entri insul relev market competit competit relationship insid market barrier access relev market consist tradit trade account total volum groceri trade account competit structur channel substanti groceri trade slg hold lead posit account third sale volum demand concentr difficult competitor establish groceri trade increas market share true manufactur choos meet demand trade brand impuls ic cream distribut groceri trade requir larg sale volum newcom hope achiev strong concentr suppli side constitut barrier entri increas likelihood establish undertak action newcom order defend inherit market posit effect action tradit trade slg market third sale volum access channel great extent prevent exist exclus agreement import agreement barrier entri depend number sale outlet ti domest manufactur compar number outlet ti volum cover agreement compar volum sold free sale outlet durat agreement cumul effect exclus agreement consid tradit trade ti major proport sale outlet recit slg conclud exclus suppli agreement sale outlet tradit trade high share held undertak total sale tradit trade fact agreement kind customari assum proport total outlet cover tie oblig rang million litr impuls ic cream sold channel recit million litr cover suppli agreement recit add million litr suppli tradit trade ti wholesal proport cover tie agreement lt indic figur tradit trade differ figur insul effect exclus agreement reduc conclud short durat market structur continu appli time competit conclus exclus agreement competit kind replac free access retail trade exclus agreement bring special commerci advantg dealer return limit commerci freedom practic major dealer relev market prefer advantag exercis commerci freedom rang sold involv commerci risk competit conclud exclus agreement undertak market strategi provid agreement disadvantag compel measur kind commeci judgment appli undertak seek enter market dealer gener higher expect sale establish product sale product prove market exclus oblig appli entir rang resel inclin experi supplier offer partial rang prevent compet conclus exclus agreement market exclus agreement customari short lifetim agreement reduc insul effect respect undertak market posit organ product rang prepar compet conclus similar agreement event agreement fix durat year indefinit durat regard agreement short lifetim upper end accept competit effect respect articl regul eec barrier entri fragment demand tradit trade run distribut oper reason cost consider number custom secur geograph concentr area suppli region warehous centr independ middlemen exclus oblig customari trade supplier wish establish branch relev market expand area cover exist oper reason time collabor exist manufactur competitor wish achiev appreci share market forese futur slg purpos market posit strong compet effect cooper undertak true enterpris strong jacob suchard mar cooper kind event serv perpetu exist market structur exhaust account barrier entri relev market attempt exampl technolog need product impuls ic cream consum prefer built year experi advertis special mention made insul effect relev market restrict freezer cabinet suppli retail establish manufactur recit retail allow freezer cabinet need sale impuls ic cream bear cost rate entir cost give commerci freedom avoid make invest competitor readi follow customari trade practic restrict competit offer persuad dealer replac freezer cabinet instal cabinet trader replac freezer cabinet give sell product current supplier current supplier strong market competitor offer partial rang provid full altern earlier possibl instal cabinet limit space space commerci purpos sale ic cream tradit trade sale outlet space cabinet thought shop space sure found freezer cabinet small gener rule fact view misjudg constraint groceri retail oper firstli impuls ic cream put offer intend consumpt displai close check desk section total surfac retail store gener specif function exist freezer cabinet gear outlet total requir gener expect sale ic cream increas substanti cabinet instal effort space devot cabinet lost commerci purpos secur addit turnov circumst suggest degre op relev market continu expans increas turnov ti sale outlet facilit market access situat sale outlet open fact exclus agreement customari trade mean competit outlet competit exist outlet free direct conclus exclus agreement open laender practic kind develop circumst expans relev market produc insuffici scope access growth insid market competitor supplier incomplet rang concern examin exclus agreement econom legal consider discuss show access retail level relev market market entri render difficult suffici reason withdraw benefit block exempt recit suppli agreement contribut small measur insul market assess confirm observ long time supplier succeed chang structur relev market advantag conclus craft trade ic cream industri ic cream bulk bui custom includ product market recit major restrict person wish enter market craft trade ic cream produc insignific term structur market manufactur industri impuls ic cream produc craft trade ic cream vehicl markt entri case industri ic cream bulk bui custom distribut arrang customari trade exclus agreement impuls ic cream recit born mind line kind tradit trade distribut channel area effect suppli agreement competit compar line lastli unreason repli manufactur industri impuls ic cream market entri line imposs difficulti market line competit insid relev market barrier entri relev market prevent substanti shift market share insid market take view effect competit slg true groceri trade posit recit high share volum sale distribut channel commerci strong major posit relat frozen food market belong unilev group princip supplier groceri trade geograph market tradit trade concern competit exist slg great extent competit conclus exclus agreement exclud competit kind durat agreement gener presum duopolist market structur obeserv relev market competit duopolist limit aggress conduct part undertak produc reaction part market potenti compar convict aris maxim profit serv refrain compet competit elimin prevent exempt pursuant articl effect competit relev market suppli agreement effect fail satisfi test articl access supplier retail stage distribut made difficult signific extent remain consid suppli agreement divid neg effect discuss attribut part articl appli rest decid econom legal context divis strong market posit protect suppli agreement barrier entri agreement recit agreement fail satisfi test articl exclus agreement conclud wholesal account million litr slg sale impuls ic cream tradit trade recit subject oper part present decis relat exclus agreement conclud retail trader protect legitim expect take view commiss bound assess set compet depart administr letter septemb slg recogn letter reserv commiss return matter substanti chang legal factual circumst argu condit met main market data remain unchang notif gener observ point addresse invok enforc interest support claim assess made letter kind allow stand content factual circumst chang meantim entri mar jacob suchard fact justifi review earlier assess review likewis context clear close market commiss prevent make assess suppli agreement differ administr letter septemb articl regul respons applic mar commiss find pursuant articl regul suppli agreement constitut infring articl suppli agreement forc requir refrain invok contractu right respect exclus sale outlet inform parti contract view circumst case opportun appli court instanc european commun judici review decis measur effect month notif decis order invok suppli agreement serv purpos permit immedi replac current agreement prohibit conclud fresh agreement kind period suffici substanti chang market structur commiss opinion rigid structur relev market barrier entri market outlin period year market structur chang substanti expiri period free appli earli lift prohibit adopt decis articl agreement conclud lagnes iglo gmbh requir retail establish germani purchas singl item ic cream resal undertak infring articl eec treati articl agreement refer articl qualifi block exempt declar council regul eec benefit block exempt withdrawn articl lagnes iglo gmbh requir month notif decis inform dealer current agreement kind refer articl full word articl notifi agreement question void articl lagnes iglo gmbh conclud agreement kind refer articl decemb articl decis address langnes iglo gmbh dammtorwal hamburg brussel decemb commiss leon brittan vice presid oj oj oj oj fifteenth competit report point publish version decis inform omit pursuant provis articl regul eec disclosur busi secret understand text gener inform squar bracket case violat disclosur requir busi secret bundesverband der deutschen suesswarenindustri fachspart eiskrem ic cream section associ german confectioneri industri defin multipack content consist small packag combin form home pack commentari product classif commentari refer footnot impli doorstep deliveri servic deliv small packag singl item carton item carton regard multipack ic cream bulk bui custom includ item divid portion manufactur intend cater trade gateaux petit four pre cut ic cream bomb figur market slightli low supplier industri ic cream includ mar part survei case produc brand good basi assess lead underestim market posit footnot survei carri quarter entitl market share term impuls ic cream show nation market share survei entitl product categori small packag breakdown feder republ groceri trade nielsen laender minu aldi doorstep deliveri servic amp depart store show share period januari septemb period januari septemb judgment case henning braeu ecr paragraph slg contend product impuls ic cream rang cater purpos limit extent type slg benefit doubt quantiti involv exclud product market join case commerci solvent ecr aminobutanol start materi manufactur anti tuberculosi drug emulsifi agent dyestuff industri case vitamin ecr seq bionutrivit technolog vitamin case michelin ecr tyre origin vehicl equip market replac market oj account structur demand delimit product market expressli acknowledg court justic michelin ecr seq commiss reason time examin motion effect suppli agreement market industri cater ic cream henning paragraph oj case ecr loc cit loc cit oj oj judici consider certainti requir refer beer suppli agreement henning paragraph oj judgment court justic join case consten grundig ecr establish rule judgment court commiss administr practic case continent ecr paragraph commiss decis eec nestlé perrier oj recit henning paragraph estim million litr sold exclus agreement total sale million litr impuls ic cream million litr ic cream bulk bui custom ti proport total sale volum tradit trade gt henning paragraph commiss emphas import displai locat insid retail premis competit good offer decis eec case iv spice oj kleinei defin commentari product classif describ situat drawn ic cream section associ german confectioneri industri bundesverband der deutschen suesswarenindustri