commiss recommend april code practic protect consum respect contract negoti distanc distanc sell eec commiss european commun regard treati establish european econom commun measur gradual establish intern market cross frontier distanc sell main tangibl sign consum complet market decid set form direct basic set minimum consum protect rule proper function market reason initi concern avoid fragment nation legisl mandatori basic rule supplement voluntari regulatori arrang form code practic firm engag transact mean contract negoti distanc make method sale promot method give rise special problem result mean commun ensur consum suffici inform payment advanc pose problem financi secur consum risk high supplier question identifi locat difficulti essenti give consum assur reimburs case execut contract firm subscrib code inform custom fact consum acquaint content code think compli commiss due evalu put effect recommend time measur recommend trade associ supplier adopt code practic aim state precis sector concern mean commun minimum rule contain direct contract negoti distanc includ point list annex code ensur member compli code inform commiss year public direct offici journal european commun content code respons member brussel april commiss karel van miert member commiss annex point cover code practic contract negoti distanc dissemin solicit custom mean enabl consum receiv solicit made clear present ethic principl respect solicit custom respect human digniti religi polit belief sale promot provis cover sale promot techniqu reduct rebat gift lotteri competit ensur principl fair competit respect consum receiv clear inform financi secur arrang ensur reimburs payment made consum time place order withdraw consum choos make withdraw period payment made reimburs knowledg code inform consum exist code content result applic