commiss decis decemb relat proceed pursuant articl eec treati schoeller lebensmittel gmbh amp kg case iv iv german text authent commiss european commun regard treati establish european econom commun regard council regul februari regul implement articl treati amend act access spain portug articl thereof regard notif submit pursuant articl regul schoeller lebensmittel gmbh amp kg standard form ic cream suppli contract regard applic lodg pursuant articl regul mar gmbh schoeller lebensmittel gmbh amp kg ground hinder restraint competit sell ic cream product germani regard decis commiss decemb initi proceed regard commiss decis march interim measur undertak concern pursuant articl regul read conjunct commiss regul eec juli hear provid articl council regul opportun heard matter commiss object consult advisori committe restrict practic domin posit fact purpos proceed respons applic lodg mar gmbh hereinaft refer mar septemb commiss decid decemb initi proceed pursuant articl eec treati againt langnes iglo gmbh hereinaft refer schoeller lebensmittel gmbh amp kg hereinaft refer slg internation activ mar group compani manufactur ic cream bar european market exclus franc mar began sell bar individu multipack germani mar claim hinder restraint competit sell ic cream product germani exclus agreement slg conclud larg number retail march commiss state decis hereinaft refer agreement conclud slg basi standard form contract ic cream agreement ic cream suppli special agreement hereinaft refer suppli agreement concern sale servic slg pre packag singl item ic cream product prima faci infring articl eec treati slg notifi standard form suppli contract commiss letter date septemb commiss director gener competit inform slg basi fact essenti set notif notifi standard form contract compat competit rule eec treati assess base german ic cream market made assum access compani retail trade remain assur letter date novemb director gener competit announc proceed open purpos proceed adopt final decis pursuant articl eec treati suppli agreement commiss reserv likewis subject final scrutini infring commun competit rule refer compat commun competit rule exclus agreement parti assess parallel proceed manufactur distribut ic cream frozen food subsidiari deutsch unilev gmbh foodstuff account bulk custom sale german unilev group undertak slg manufactur distribut ic cream frozen food pastri gener total turnov dm gt million dm gt million dm gt million dm gt million ic cream group consolid turnov dm gt million major sharehold slg mr konsul schoeller capit held directli indirectli suedzuck ag own milchhof eiskrem gmbh amp kg eismann recit financi year suedzuck achiev turnov dm million slg posit german market partli attribut success takeov slg acquir suedmilch eiskrem und tiefkuehlkost gmbh amp tradit ic cream busi dr august oetker nahrungsmittel muku eiscrem graf gmbh motta trade mark tradit ic cream busi milli eiskrem ellingstedt eiskremfabrik european commun slg manufactur ic cream numer german factori belgian product plant suppli benelux french market british market suppli wholesal septemb slg conclud cooper agreement jacob suchard manufactur gmbh amp kg hereinaft refer jacob suchard jacob suchard member philip morri group market foodstuff semi luxuri world object agreement develop manufactur distribut ic cream ic cream bar product product ic cream produc industri craft trade raw materi combin intend comsumpt consum garnish materi form acquir manufactur ic cream product divid individu consum portion consum seller servic outset manufactur minor except craft trade ic cream fall exclus categori industri ic cream fall categori industri ic cream categor trade singl item impuls ic cream home ic cream ic cream bulk bui custom cater ic cream cold content individu portion quickli consumpt necessarili take place vicin cold storag facil unlik craft trade ic cream offer sale consum consumpt rule place product industri ic cream dispos distribut channel render place consumpt independ place product ic cream reach consum manner occas individu product line tailor case product differ term packag composit ic cream ident ingredi ad product product complet industri ic cream bulk bui custom impuls ic cream individu portion singl item prepackag manufactur craft trade ic cream aim satisfi consum home reach freezer unlik craft trade ic cream cater ic cream industri impuls ic cream suitabl principl subject servic seller offer sale final form consumpt point sale singl item packag manufactur multipack longer consumpt home target case home ic cream consumpt home appli consum purchas storag carton singl item multipack carton singl item rare purchas consumpt point sale differ requir consum determin distribut channel industri ic cream home ic cream multipack sold vast major case groceri outlet doorstep deliveri servic cater pack intend cater trade broadest sens impuls ic cream sold distribut channel distribut channel impuls ic cream groceri trade doorstep deliveri servic cater ic cream industri tradit trade approxim impuls ic cream sold tradit trade approximatli groceri outlet approxim doorstep deliveri servic slg price list thing impuls ic cream multipack comparison multipack line impuls line show price singl item multipack lower case impuls ic cream groceri trade sell multipack rule price lower singl item impuls ic cream industri ic cream divid individu portion cater tub cheaper retail individu portion impuls ic cream ow servic render serv ic cream sell price broadli similar charg singl item german ic cream market market earli number firm includ slg began market industri ic cream time craft trade ic cream market slg firm involv invest consider sum open market spent make freezer cabinet retail outlet process unif part germani began novemb afford manufactur industri ic cream market opportun german democrat republ opportun seiz slg expect ic cream sale increas futur germani slg estim total number sale outlet open increas medium term statist sale craft trade ic cream estim made ic cream section associ german confectioneri industri hereinaft refer ic cream section sale increas million million litr ic cream section collect member statist sale industri ic cream broken quantiti litr item data relat valu base manufactur recommend retail price inclus vat data relat quantiti tabl oj tabl oj output sold brand tabl oj distribut channel breakdown distribut channel sale impuls ic cream produc pictur million litr doorstep deliveri servic tradit trade groceri outlet custom purchas year slg good worth dm gross group custom account slg gross turnov contrast custom account turnov supplier list member ic cream section trade associ german industri manufactur ic cream name sizeabl compani market industri ic cream germani exist slg occupi promin posit market largest compani share total sale sale product categori multipack compani larg extent supplier brand retail trade doorstep deliveri servic oetker late mar lead supplier multipack distribut channel groceri trade half ic cream sold germani groceri trade manufactur slg approxim oetker approxim brand approxim approxim recit approxim impuls ic cream sale made groceri outlet approxim million litr distribut channel slg share volum sale approxim product categori posit strong share approxim tradit trade tradit trade subdivid special trade cater trade special trade compris larg number type sale outlet petrol station kiosk cake shop theatr cinema sport venu cater sector distinct made hotel restaur café sector cater proper canteen hospit home hostel ic cream sold tradit trade cater ic cream impuls ic cream lesser extent multipack home pack offer sale impuls ic cream sold special trade cater trade cater ic cream sold exclus cater trade quantiti impuls ic cream market sector approxim million litr million litr approxim impuls ic cream sale commiss estim basi inform possess sale outlet tradit sector approxim carri impuls ic cream slg told gt impuls ic cream custom tradit trade slg sale volum sector million litr million litr sold appoint wholesal dealer slg share impuls ic cream sale tradit trade approxim gt million litr total million litr larg proport sale outlet tradit trade sector suppli slg approach firm view sell ic cream clear slg posit vi vi sphere tradit trade stronger groceri trade addit warnck milchhof eismann activ countri fairli larg number compani activ region warnck milchhof eismann share sector distribut network schoeller lebensmittel gmbh amp kg ic cream ic cream distribut groceri trade central warehous major foodstuff distributor broker broker function suppli custom full rang ic cream market broker typic carri brand exclus arrang broker broker function aros trade obtain full rang sourc cheaper obtain suppli broker obtain supplier tradit trade appoint wholesal dealer agent special wholesal act behalf slg appoint wholesal dealer part directli indirectli distribut manufactur ic cream product cater tradit trade sale outlet tradit trade suppli direct slg distribut organ suppli agreement provis relev present proceed notifi standard form contract oblig part slg suppli custom ic cream product part custom requir sell sale outlet refer ic cream similar product obtain direct schoeller slg make custom loan freezer cabinet product manufactur distribut schoeller store cabinet custom receiv price list valid time conclus agreement content price list year price list valid februari impuls ic cream premium impuls ic cream line standard form contract claus fix durat renew period year notic termin write month expiri date agreement termin month notic end year entri forc expiri date agre slg reserv profit reason termin agreement month notic custom turnov previou month period dm approxim custom fall turnov categori practic slg termin contractu relationship rule custom annual purchas dm distribut channel product categori concern slg standard form contract retail level tradit trade product categori market distribut channel recit agreement effect conclud slg sole basi standard form contract impuls ic cream custom sector conclud suppli agreement custom purchas slg million litr impuls ic cream durat fix durat agre slg individu case arriv formula appli custom servic depart fix durat year conclus maximum year januari slg inform commiss case current agreement remain fix durat year fix durat expir insignific number instanc slg conclud variat suppli agreement durat year possibl extens suppli agreement common trade manufactur wholesal activ tradit trade sector conclud exclus agreement broadli similar slg suppli agreement state approxim custom sector bound contract purchas ic cream direct financ agreement conjunct suppli agreement slg conclud addit agreement custom agreement slg grant custom concern loan advanc rebat payment condit suppli agreement run length time event prematur termin contractu relationship custom undertak repai amount pro rata decemb slg parti agreement wholesal contract wholesal oper behalf slg tradit trade sector recit conclud respect slg rang exclus contract content base suppli agreement inform appoint wholesal dealer number custom conclud ic cream suppli contract turnov receiv slg individu case appoint wholesal dealer ceas trade transfer clientel slg knowledg gain slg estim appoint wholesal dealer bind arrang averag half sale outlet achiev quarter turnov basi exclus agreement central bui agreement tradit trade central bui agreement servic station instal freezer cabinet retail outlet larg scale distribut ic cream precondit industri manufactur product requir unbroken chain deep freez facil time consumpt regard tradit trade slg state assumpt ic cream manufactur risk involv invest freezer cabinet open larg number sale outlet stock ic cream groceri trade hand financi technic resourc need provid adequ storag facil frozen product term loan form integr part suppli agreement case retail conclud suppli agreement note equip sign displai area made exclus slg product groceri trade slg toler equip purpos intend form basi annual round talk decemb slg instal freezer cabinet includ tradit trade groceri trade made wholesal broker food retail major conclud freezer cabinet agreement impuls ic cream size cabinet made depend volum sale slg expect sale outlet achiev frequenc deliveri cabinet fill rule week outlet dai time dai slg observ slg argu suppli agreement condit object distribut result plan detail continu suppli larg number sale outlet distribut cost low sale outlet free purchas vari proport stock parti pattern suppli disturb effici transport system assur profit plan maintain exclus abolish slg fear break relat sale outlet sale slg product suppli longer made econom sens final consum receiv reduc servic term avail ic cream ic cream european commun tabl oj unilev mar carri busi commun compani unilev group largest supplier unit kingdom germani itali spain netherland belgium luxembourg denmark ireland portug franc unilev compani par nestlé compani lead miko ortiz group miko ortiz artic beatric nestlé schoeller group sell ic cream member state contract similar slg suppli agreement commonli conclud franc itali denmark germani manufactur ti freezer cabinet commonli found retail level commun nation content regul ic cream harmon commun differ exist relat permit type fat dairi veget fat give rise differ product cost slg rang offer sale individu member state differ term content brand name averag retail price mar unilev line sold member state differ consider inform commiss possess larg part trade ic cream member state take place compani belong group ii legal assess articl restrict competit suppli agreement slg sole sourc suppli retail hand claus direct purchas contract good exclus purchas oblig prohibit purchas compet product prohibit competit exclus purchas oblig retail undertak purchas contract good slg contractu prohibit offer contract good supplier entertain retail competit retail slg supplier contract good preclud restrict inter brand competit exclus purchas oblig indirect effect competit supplier good relev market inter brand competit make difficult imposs set independ distribut structur entrant gain access relev market exist market posit consolid prohibit competit contractu requir contract good stock impli prohibit sell good compet contract good restrict inter brand competit combin effect exclus purchas oblig prohibit competit complementari combin arrang occur case strengthen restrict effect likelihood affect trade member state exclus purchas oblig prohibit competit object effect restrict retail concern obtain suppli slg supplier contract good good compet therewith preclud irrespect geograph locat origin good compet retail order suppli agreement tend insul german market good member state mar ic cream product produc franc appreci suppli agreement fulfil condit articl affect competit trade member state appreci extent determin relev market suppli agreement effect defin contract good cover exclus purchas oblig ic cream product slg rang slg conclud suppli agreement retail stage tradit trade product categori affect impuls ic cream cater ic cream subject matter prohibit competit ic cream similar product prohibit competit relev product concern compet contract good determin good compet impuls ic cream cater ic cream slg rang geograph area subject suppli demand product market product market includ principl good perceiv consum ground characterist price intend purpos similar consum point view distinct drawn criteria product categori ic cream suppli part cater servic form featur separ product market includ essenti proport industri ic cream bulk bui custom proport craft trade ic cream ow product specif connect deep freez facil consumpt place consumpt ic cream decis import determin similar competit law purpos ic cream purchas consum consum immedi place purchas store freezer consum home stock satisfi home ow lack avail relev categori good satisfi home satisfi short term arous spontan home multipack home pack form separ product market includ impuls ic cream deliv doorstep deliveri servic storag home privat freezer cabinet case law court justic acknowledg ident product belong product market satisfi specif demand consum point view part industri ic cream bulk bui custom craft trade ic cream serv consumpt point sale provis cater servic industri impuls ic cream sold doorstep deliveri servic ident consum point view sole criterion differenti present case ow compet condit stage distribut sundri coexist distribut channel product question reach consum reason suppli agreement conclud slg resel retail stage direct competit manufactur wholesal access retail trade concern suppli demand ic cream stage distribut consist groceri trade tradit trade groceri trade tradit trade distribut channel kind industri ic cream craft trade ic cream offer sale branch retail trade demand market suppli side consist industri ic cream manufactur wholesal demand side consist retail trade craft trade ic cream discuss benefit aris applic commiss regul eec elimin suppli agreement pursuant articl regul confin competit condit prevail distribut stage affect suppli agreement craft trade ic cream serv consumpt point sale belong relev product market present context relat industri impuls ic cream cater ic cream tub intend serv individu portion consumpt point sale scoop ic cream retail trade perform market function condit product characterist result slight overlap channel categori articl impuls ic cream purchas retail trade form resold consum suit consum servic cater ic cream tub requir hand process oper serv individu portion ad creat reflect gener higher trade margin case impuls ic cream differ impuls ic cream cater ic cream tub offer sale signific extent cater sector sold type consumpt cater ic cream tub context cater servic impuls ic cream sold street consumpt point sale groceri trade tradit trade doorstep deliveri servic sell greater part industri impuls ic cream gener gear sell cater ic cream impuls ic cream cater ic cream tub product point view product technolog impuls ic cream end product mixtur ic ingredi gener reli heavili technolog ic cream tub primari product acquir characterist serv categori articl concern belong product market product market relev present proceed compris industri impuls ic cream sold distribut channel except doorstep deliveri servic legal assess suppli agreement delimit product market focu exclus consum point view recit produc craft trade ic cream consid potenti purchas industri impuls ic cream suppli agreement oper distribut channel hand agreement concern cater ic cream distribut exclus tradit trade competit relat effect suppli agreement categori articl compar sector industri impuls ic cream slg disput delimit product market maintain delimit determin exclus refer consum delimit result ic cream includ product market enjoy portion ic cream satisfi case sweet cool refresh compar price type market delimit take insuffici account fact avail ic cream depend locat spontan short live ic cream consum store home freezer cabinet substitut ident product home home slg argu support case impuls ic cream market distribut channel rule product line fact disput impuls ic cream fact distribut distribut channel product line cater trade cater ic cream groceri trade doorstep deliveri servic ic cream home pack multipack tradit trade product line carri lesser extent case consum good suppli product belong product market rule except lastli slg object exclus multipack product market point product line sold tradit trade satisfi home indisput vast major multipack sold consum groceri trade doorstep deliveri servic home storag case product line amount overlap edg present context work partli advantag partli disadvantag firm concern find immateri legal assess concern geograph market product industri ic cream displai clear trend internation distribut organ nation basi nation peculiar reflect market structur assort price consum prefer brand countri suppli agreement issu analog distribut contract conclud domest level requir govern manufactur ic cream harmon relev market german market slg posit relev market relev market volum million litr total sale singl item ic cream doorstep deliveri slg sale market amount million litr million litr million litr doorstep deliveri market share gt undertak busi relev market mar belong group greater commerci import slg end slg enter arrang cooper relev market jacob suchard belong philip morri world lead food tobacco group undertak trade great deal smaller groceri trade tradit trade slg lead posit groceri trade true relev product market ic cream product slg oper relat frozen food pastri market product sold slg relev market brand good high recognit rate strengthen slg posit deal trader help offset power brought bear demand side level distribut contract protect slg market posit wai tradit trade agreement wholesal recit central bui agreement recit relev market restrict slg freezer cabinet store good sold recit scale coverag slg exclus agreement relev market relev market slg sold million litr suppli agreement recit million litr ti wholesal recit gt total volum sold relev market approxim tradit sale outlet groceri outlet relev market slg ti aboud product mean suppli agreement recit likewis amount gt effect suppli agreement examin network similar agreement conclud undertak consider network appreci effect effect similar network agreement conclud undertak busi relev market examin notic agreement minor import commiss set quantit criteria give concret mean term appreci commiss state agreement appreci effect caught prohibit articl good subject agreement repres relev market aggreg annual turnov particip undertak exce ecu million suppli agreement appli gt sale outlet sale volum relev market slg sale exce ceil defin agreement minor import fact suffici establish suppli agreement appreci restrict scope domest foreign competitor establish relev market increas market share case unnecessari examin effect network similar agreement conclud undertak relev market slg refer principl state court justic haecht clarifi henning find case pertin network similar agreement conclud undertak consider appreci effect rule develop court requir examin cumul effect parallel network case kind threshold lower basi court justic judgment henning commiss defin lower threshold beer suppli agreement stringent test appreci accord court judgment cumul effect parallel network agreement consid assess structur relev market suppli agreement appreci restrict inter brand competit relev market liabl appreci affect trade member state assess valid suppli agreement articl admit divis individu agreement network agreement remov section scope ban restrict practic ground inappreci point infer articl legal consequ nulliti restrict agreement reason legal certainti consequ milit divis network agreement involv articl block exempt consid suppli agreement exempt prohibit pursuant articl articl regul eec good cover suppli agreement good agreement mean articl agreement conclud indefinit durat articl regul good good subject exclus purchas oblig ic cream current slg rang recit product rang constitut good mean articl regul paragraph commiss notic regul eec eec rang good satisfi test certainti brand denomin paragraph notic purpos certainti requir unequivoc assess made competit law protect dealer prevent supplier unilater extend class good cover agreement rang cover agreement clarifi price list provid suppli agreement conclud impuls ic cream line bear schoeller moevenpick brand made subject agreement exclus purchas oblig appli current rang content year year annual content price list affect articl rang continu clear cut respect suppli agreement satisfi articl regul durat suppli agreement conclud set durat year renew automat recit conclud indefinit durat mean articl regul eec paragraph notic termin made condit uncertain futur event articl regul appli object suppli agreement conclud fix period place period determin period notic requir durat agreement ultim definit agreement conclud indefinit durat purpos set date termin made provis termin request parti assess agreement term competit law decis consider durat depend initi parti fix individu exempt suppli agreement notifi commis remain consid satisfi test articl improv distribut good recit regul eec state exclus purchas oblig lead gener improv distribut enabl supplier plan sale good greater precis longer period ensur resel requir met regular basi durat agreement parti limit risk variat market condit lower distribut cost eighth recit regul argu anti competit claus gener order achiev desir improv distribut compel resel concentr sale effort contract good slg contend suppli agreement secur benefit slg parti agreement recit obviou reason doubt slg concern true parti agreement give commerci freedom open question fact agreement advantag parti suffici constitut improv purpos articl produc appreci object advantag public interest charact compens disadvantag field competit conceiv gain gener public intensif inter brand competit sixth recit regul eec true suppli agreement consider strengthen slg posit respect current potenti competitor strengthen undertak import market slg lead competit network agreement constitut major barrier entri market recit gener territori coverag regular suppli consid econom gain suppli agreement slg rais point slg fear ground cost stop suppli sale outlet low turnov turnov divid supplier apprehens concern small number outlet recit event supplier compet term cost distribut system decis slg part stop suppli sale outlet ground cost consequ competit slg share turnov reward success competitor small local ic cream manufactur suppli sale outlet neighbourhood lower cost manufactur countri wide distribut network event competitor forthcom slg share distribut fuction assum independ dealer obtain suppli varieti sourc suppli sale outlet requir fact independ dealer kind present partli due exclus purchas oblig customari trade larg prohibit proceed open market benefit slg futur suppli part requir sale outlet ti increas densiti distribut network offset increas cost caus reduct turnov individu outlet major commerci consider milit favour suppli agreement agreement contribut improv distribut good mean articl allow consum fair share result benefit reason anticip consum deriv fair share gain result restrict agreement consum secur fair share benefit pressur effect competit compel parti pass gain result restrict agreement exclus agreement customari trade produc similar easili monitor distribut arrang case exclus agreement restrict choic consum ti sale outlet custom find manufactur rang ic cream product ti sale outlet sell manufactur rang neighbourhood altern repres equival choic individu outlet firstli rule consum wish bui articl rang find irksom visit separ outlet order troubl kind satisfi short term impuls elimin competit respect substanti part product question court justic held competit elimin prevent exempt pursuant articl effect competit relev market consid barrier entri insul relev market competit competit relationship insid market barrier access relev market consist tradit trade account total volum groceri trade account competit structur channel substanti groceri trade slg hold lead posit account third sale volum demand concentr difficult competitor establish groceri trade increas market share true manufactur choos meet demand trade brand impuls ic cream slg submiss cost distribut groceri trade justifi larg sale volum slg state build distribut system afresh capac undertak compar size written repli august top page strong concentr suppli side constitut barrier entri increas likelihood establish undertak action newcom order defend inherit market posit effect action tradit trade slg market third sale volum access channel great extent prevent exist exclus agreement import agreement barrier entri depend number sale outlet ti domest manufactur compar number outlet ti volum cover agreement compar volum sold free sale outlet durat agreement cumul effect exclus agreement consid tradit trade slg ti major proport sale outlet recit conclud exclus suppli agreement sale outlet tradit trade high share held undertak total sale tradit trade fact agreement kind customari assum proport total outlet cover tie oblig rang proport slg sale volum tradit trade cover tie agreement proport sale outlet account million litr impuls ic cream slg sold channel recit million litr cover suppli agreement recit add million litr slg suppli tradit trade ti wholesal figur bigger sale outlet indic figur tradit trade differ figur slg insul effect exclus agreement reduc conclud short durat market structur continu appli time competit conclus exclus agreement competit kind replac free access retail trade exclus agreement bring special commerci advantg dealer return limit commerci freedom practic major dealer relev market prefer advantag exercis commerci freedom rang sold involv commerci risk competit conclud exclus agreement undertak market strategi provid agreement disadvantag compel measur kind commeci judgment appli undertak seek enter market dealer gener higher expect sale establish product sale product prove market exclus oblig appli entir rang resel inclin experi supplier offer partial rang prevent compet conclus exclus agreement market exclus agreement customari short lifetim agreement reduc insul effect respect undertak market posit organ product rang prepar compet conclus similar agreement event agreement fix durat year indefinit durat regard agreement short lifetim upper end accept competit effect respect articl regul eec barrier entri fragment demand tradit trade run distribut oper reason cost consider number custom secur geograph concentr area suppli region warehous centr independ middlemen exclus oblig customari trade supplier wish establish branch relev market expand area cover exist oper reason time collabor exist manufactur competitor wish achiev appreci share market forese futur slg purpos market posit strong compet effect cooper undertak true enterpris strong jacob suchard mar cooper kind event serv perpetu exist market structur exhaust account barrier entri relev market attempt exampl technolog need product impuls ic cream consum prefer built year experi advertis special mention made insul effect relev market restrict freezer cabinet suppli retail establish manufactur recit retail allow freezer cabinet need sale impuls ic cream bear cost rate entir cost give commerci freedom avoid make invest competitor readi follow customari trade practic restrict competit offer persuad dealer replac freezer cabinet instal cabinet trader replac freezer cabinet give sell product current supplier current supplier slg strong market competitor offer partial rang provid full altern earlier possibl instal cabinet limit space space commerci purpos sale ic cream tradit trade sale outlet space cabinet thought shop space sure found freezer cabinet small gener rule fact view misjudg constraint groceri retail oper firstli impuls ic cream put offer intend consumpt displai close check desk section total surfac retail store gener specif function exist freezer cabinet gear outlet total requir gener expect sale ic cream increas substanti cabinet instal effort space devot cabinet lost commerci purpos secur addit turnov circumst suggest degre op relev market continu expans increas turnov ti sale outlet facilit market access situat sale outlet open fact exclus agreement customari trade mean competit outlet competit exist outlet free direct conclus exclus agreement open laender practic kind develop circumst expans relev market produc insuffici scope access growth insid market competitor supplier incomplet rang concern examin exclus agreement econom legal consider discuss show access retail level relev market market entri render difficult suppli agreement contribut small measur insul market assess confirm observ long time supplier succeed chang structur relev market advantag conclus craft trade ic cream industri ic cream bulk bui custom includ product market recit major restrict person wish enter market craft trade ic cream produc insignific term structur market manufactur industri impuls ic cream produc craft trade ic cream vehicl markt entri case industri ic cream bulk bui custom distribut arrang customari trade exclus agreement impuls ic cream recit born mind line kind tradit trade distribut channel area effect suppli agreement competit compar line lastli unreason repli manufactur industri impuls ic cream market entri line imposs difficulti market line competit insid relev market barrier entri relev market prevent substanti shift market share insid market slg take view effect competit true groceri trade posit recit high share volum sale distribut channel commerci strong major posit relat frozen food market belong unilev group princip supplier groceri trade geograph market tradit trade concern competit exist slg great extent competit conclus exclus agreement exclud competit kind durat agreement gener presum duopolist market structur obeserv relev market competit duopolist limit aggress conduct part undertak produc reaction part market potenti compar convict aris maxim profit serv refrain compet competit elimin prevent exempt pursuant articl effect competit relev market suppli agreement effect fail satisfi test articl access supplier retail stage distribut made difficult signific extent remain consid suppli agreement divid neg effect discuss attribut part articl appli rest decid econom legal context divis slg strong market posit protect suppli agreement barrier entri agreement central bui agreement recit restrict freezer cabinet recit agreement fail satisfi test articl exclus agreement conclud wholesal account million litr slg sale impuls ic cream tradit trade recit subject oper part present decis relat exclus agreement slg conclud retail trader protect legitim expect slg take view commiss bound assess set compet depart administr letter septemb slg conced letter reserv commiss return matter substanti chang legal factual circumst argu condit met main market data remain unchang notif point made clear letter assess base larg account notif account fact incomplet mention agreement ic cream section confectioneri assosci call mutual recognit exclus agreement commiss letter novemb case iv scale extent restrict freezer cabinet provid slg manufactur groceri trade circumst enabl compet depart commiss discern barrier entri appli slg account definit relev market slg content factual circumst chang meantim entri mar jacob suchard fact justifi review earlier assess review likewis context clear close market commiss prevent make assess suppli agreement differ administr letter septemb articl regul respons applic mar commiss find pursuant articl regul suppli agreement constitut infring articl suppli agreement forc slg requir refrain invok contractu right respect exclus sale outlet inform parti contract view circumst case slg opportun appli court instanc european commun judici review decis measur effect month notif decis order invok suppli agreement serv purpos slg permit immedi replac current agreement slg prohibit conclud fresh agreement kind period suffici substanti chang market structur commiss opinion rigid structur relev market barrier entri market outlin period year market structur chang substanti expiri period slg free appli earli lift prohibit adopt decis articl agreement conclud schoeller lebensmittel gmbh amp kg requir retail establish germani purchas singl item ic cream resal undertak infring articl eec treati articl exempt pursuant articl eec treati agreement refer articl refus articl schoeller lebensmittel gmbh amp kg requir month notif decis inform dealer current agreement kind refer articl full word articl notifi agreement question void articl schoeller lebensmittel gmbh amp kg conclud agreement kind refer articl decemb articl decis address schoeller lebensmittel gmbh amp kg bucherstrass nuernberg brussel decemb commiss leon brittan vice presid oj oj publish version decis inform omit pursuant provis articl regul eec disclosur busi secret understand text gener inform squar bracket case violat disclosur requir busi secret bundesverband der deutschen suesswarenindustri fachspart eiskrem ic cream section associ german confectioneri industri defin multipack content consist small packag combin form home pack commentari product classif commentari refer footnot impli doorstep deliveri servic deliv small packag singl item carton item carton regard multipack ic cream bulk bui custom includ item divid portion manufactur intend cater trade gateaux petit four pre cut ic cream bomb figur market slightli low supplier industri ic cream includ mar part survei case slg produc brand good basi assess lead underestim market posit tie arrang retail oblig deep frozen storag sale equip notifi slg commiss juli judgment case henning braeu ecr paragraph slg contend product impuls ic cream rang cater purpos limit extent type slg benefit doubt quantiti involv exclud product market join case commerci solvent ecr aminobutanol start materi manufactur anti tuberculosi drug emulsifi agent dyestuff industri case vitamin ecr seq bionutrivit technolog vitamin case michelin ecr tyre origin vehicl equip market replac market oj account structur demand delimit product market expressli acknowledg court justic michelin ecr seq commiss reason time examin motion effect suppli agreement market industri cater ic cream footnot page offici journal henning paragraph oj case ecr loc cit loc cit oj oj judici consider certainti requir refer beer suppli agreement henning paragraph judgment court justic join case consten grundig ecr establish rule judgment court commiss administr practic case continent ecr paragraph commiss decis eec nestlé perrier oj recit henning paragraph estim million litr sold exclus agreement total sale million litr impuls ic cream million litr ic cream bulk bui custom ti proport total sale volum tradit trade gt henning pargraph commiss emphas import displai locat insid retail premis competit good offer decis eec case iv spice oj kleinei defin commentari product classif describ situat drawn ic cream section associ german confectioneri industri bundesverband der deutschen suesswarenindustri