direct ec european parliament council octob amend direct eec mislead advertis includ compar advertis european parliament council european union regard treati establish european commun articl thereof regard propos commiss regard opinion econom social committe act accord procedur laid articl treati light joint text approv concili committe june commun main aim complet intern market measur adopt ensur smooth run market intern market compris area intern frontier good person servic capit move freeli complet intern market wider rang choic consum make intern market advertis import mean creat genuin outlet good servic commun basic provis govern form content compar advertis uniform condit compar advertis member state harmon condit met demonstr object merit compar product compar advertis stimul competit supplier good servic consum advantag law regul administr provis individu member state compar advertis differ wide advertis reach frontier receiv territori member state accept accept compar advertis nation law constitut obstacl free movement good servic creat distort competit firm expos form advertis develop competitor repli equal measur freedom provid servic relat compar advertis assur commun call remedi situat sixth recit council direct eec septemb relat approxim law regul administr provis member state mislead advertis state harmon nation provis mislead advertis stage compar advertis dealt basi commiss propos point annex council resolut april preliminari programm european econom commun consum protect inform polici includ inform basic right consum confirm council resolut programm european econom commun consum protect inform polici point annex deal specif consum inform compar advertis compar materi relev verifi repres featur mislead legitim mean inform consum advantag desir provid broad concept compar advertis cover mode compar advertis condit permit compar advertis comparison concern establish order determin practic relat compar advertis distort competit detriment competitor advers effect consum choic condit permit advertis includ criteria object comparison featur good servic comparison price good servic comparison respect condit mislead order prevent compar advertis anti competit unfair manner comparison compet good servic meet intend purpos permit intern convent copyright nation provis contractu contractu liabil appli result compar test carri parti refer reproduc compar advertis condit compar advertis cumul respect entireti accord treati choic form method implement condit left member state form method determin direct condit includ consider provis result council regul eec juli protect geograph indic design origin agricultur product foodstuff articl thereof commun provis adopt agricultur sphere articl council direct eec decemb approxim law member state relat trade mark confer exclus right proprietor regist trade mark includ prevent parti trade sign ident similar trade mark relat ident good servic good indispens order make compar advertis effect identifi good servic competitor make refer trade mark trade proprietor trade mark trade distinguish mark breach exclus case compli condit laid direct intend target sole distinguish highlight differ object provis made legal administr mean redress mention articl direct eec control compar advertis fail meet condit laid direct recit direct voluntari control regulatori bodi elimin mislead advertis avoid recours administr jurid action encourag articl appli unpermit compar advertis nation regulatori bodi coordin work associ organ establish commun level inter alia deal cross border complaint articl direct eec allow member state retain adopt provis view ensur extens protect consum person carri trade busi craft profess gener public appli compar advertis object amend direct establish condit compar advertis permit comparison present good servic imit replica good servic bear protect trade mark trade consid fulfil condit met permit compar advertis direct affect commun provis advertis specif product servic restrict prohibit advertis media member state complianc provis treati prohibit advertis good servic ban impos directli bodi organ respons law member state regul exercis commerci industri craft profession activ extend compar advertis member state oblig permit compar advertis good servic complianc provis treati maintain introduc ban includ ban market method advertis target vulner consum group member state complianc provis treati maintain introduc ban limit comparison advertis profession servic impos directli bodi organ respons law member state regul exercis profession activ regul compar advertis condit set direct smooth run intern market action commun level requir adopt direct instrument lai uniform gener principl allow member state choos form method attain object accord principl subsidiar adopt direct articl direct eec amend titl replac council direct septemb mislead compar advertis articl replac articl purpos direct protect consum person carri trade busi practis craft profess interest public gener mislead advertis unfair consequ thereof lai condit compar advertis permit point insert articl quot compar advertis quot mean advertis explicitli implic identifi competitor good servic offer competitor articl ad articl compar advertis comparison concern permit condit met mislead articl compar good servic meet intend purpos object compar materi relev verifi repres featur good servic includ price creat confus market place advertis competitor advertis trade mark trade name distinguish mark good servic competitor discredit denigr trade mark trade name distinguish mark good servic activ circumst competitor product design origin relat case product design unfair advantag reput trade mark trade distinguish mark competitor design origin compet product present good servic imit replica good servic bear protect trade mark trade comparison refer special offer clear unequivoc date offer end special offer subject avail good servic special offer begun date start period special price specif condit appli subparagraph articl replac member state ensur adequ effect mean exist combat mislead advertis complianc provis compar advertis interest consum competitor gener public mean includ legal provis person organ regard nation law legitim interest prohibit mislead advertis regul compar advertis legal action advertis bring advertis administr author compet decid complaint initi legal proceed articl amend indent subparagraph replac order cessat institut legal proceed order cessat mislead advertis unpermit compar advertis mislead advertis unpermit compar advertis publish public immin order prohibit institut legal proceed order prohibit public introductori word subparagraph replac member state confer court administr author power enabl view elimin continu effect mislead advertis unpermit compar advertis cessat order final decis articl replac articl direct exclud voluntari control member state encourag mislead compar advertis regulatori bodi recours bodi addit court administr proceed refer articl articl replac requir advertis furnish evid accuraci factual claim advertis take account legitim interest advertis parti proceed requir appear basi circumst case case compar advertis requir advertis furnish evid short period time articl replac articl direct preclud member state retain adopt provis view ensur extens protect regard mislead advertis consum person carri trade busi craft profess gener public paragraph appli compar advertis comparison concern provis direct appli prejudic commun provis advertis specif product servic restrict prohibit advertis media provis direct compar advertis oblig member state complianc provis treati maintain introduc advertis ban good servic impos directli bodi organ respons law member state regul exercis commerci industri craft profession activ permit compar advertis good servic ban limit media direct appli media cover ban direct prevent member state complianc provis treati maintain introduc ban limit comparison advertis profession servic impos directli bodi organ respons law member state regul exercis profession activ articl complaint system commiss studi feasibl establish effect mean deal cross border complaint respect compar advertis year entri forc direct commiss submit report european parliament council result studi accompani propos articl member state bring forc law regul administr provis compli direct latest month public offici journal european commun forthwith inform commiss thereof member state adopt measur refer direct accompani refer occas offici public method make refer laid member state member state commun commiss text main provis domest law adopt field govern direct articl direct address member state brussel octob european parliament presid gil robl council presid poo oj oj oj opinion european parliament novemb oj common posit council march oj decis european parliament octob oj decis european parliament septemb decis council septemb oj oj oj oj oj direct amend decis eec oj commiss declar commiss declar intend submit report refer articl time report complaint system provid articl direct ec protect consum respect distanc contract