commiss decis novemb relat proceed pursuant council regul eec iv msg media servic german text authent ec commiss european commun regard treati establish european commun regard council regul eec decemb control concentr undertak articl thereof regard eea agreement articl thereof regard commiss decis juli initi proceed case undertak concern opportun make view object rais commiss regard opinion advisori committe concentr procedur consider concern propos set bertelsmann ag bertelsmann deutsch bundespost telekom telekom tauru beteiligung gmbh tauru joint ventur msg media servic gesellschaft fuer abwicklung von pai tv und verbundenen diensten mbh msg decis date june commiss order suspens concentr pursuant articl articl regul eec hereinaft merger regul take final decis decis juli commiss found notifi concentr rais doubt compat common market commiss initi proceed case pursuant articl merger regul letter date june germani inform commiss pursuant articl merger regul concentr threaten creat strengthen domin posit result effect competit significantli imped market germani separ geograph market mean articl referr case pursuant articl merger regul place parti bertelsmann common parent compani lead german media group bertelsmann group activ primarili book magazin publish book club print music publish sound record hold commerci televis germani import market bertelsmann group widespread intern activ turnov earn germani tauru hold compani belong kirch group kirch kirch lead german supplier featur film televis program activ commerci televis group oper germani kirch increas extent hold pai tv supplier germani telekom public telecommun oper germani telekom activ directli subsidiari area telecommun servic monopoli german telephon network owner oper german cabl televis network ii propos oper bertelsmann kirch telekom propos set joint ventur msg share capit dm million parent hold share capit vote right msg object msg technic busi administr handl payment financ televis commun servic includ condit access subscrib custom manag provis technic infrastructur suppli servic relat busi iii concentr joint control msg jointli control parent compani msg articl associ parent appoint member member supervisori board number strateg decis requir approv supervisori board major vote decis includ appoint manag annual budget enter give exist activ basic question organ legal econom relat author network oper servic supplier basic decis technolog system appli agreement parent requir basic decis manag commerci polici competit strategi joint ventur concentr joint ventur msg perform perman basi function autonom econom entiti present pai tv channel germani premier oper joint ventur premier medien gmbh amp kg own bertelsmann kirch canal premier present suppli servic requir oper pai tv market germani servic object msg outlin expect consequ introduct digit televis year joint ventur downstream market pai tv payment financ televis servic grow rapidli supplier enter market assum market develop servic offer msg reach substanti size forese futur msg joint ventur intend plai activ role growth market particip chain msg full function enterpris market auxiliari function part parent compani bertelsmann kirch regard invest requir busi activ parent compani prepar provid joint ventur financi resourc enabl undertak invest msg busi plan submit telekom msg total capit requir dm million year provid decod instal rent dm million capit requir financ joint ventur capit busi plan break point expect year mean cumul oper result posit posit oper result expect cumul initi loss disregard result regard except case long term project futur orient market high invest requir equiti capit base earn pattern aim point conclus msg inadequ endow financi resourc regard full function enterpris assumpt preclud fact msg possibl servic relat premier current analog pai tv busi premier technic infrastructur analog pai tv basi compani administ subscrib system msg busi plan compani administ subscrib system msg busi plan subscrib list msg smaller premier current subscrib list premier subscrib list msg subscrib suggest msg servic aim premier current analog pai tv futur digit pai tv servic year msg develop digit pai tv infrastructur assum premier infrastructur wish suppli digit pai tv digit open possibl pai tv supplier enter market make msg servic msg outlin suppli packag servic constitut autonom market msg essenti task creat technic infrastructur digit pai tv establish decod base system condit access essenti prerequisit pai tv call substanti level invest technic infrastructur servic suppli msg requir cooper part msg parent compani pai tv supplier aris cooper pai tv supplier avail infrastructur servic set msg object effect coordin competit behaviour undertak remain independ risk coordin bertelsmann kirch expect introduct pai tv servic convers present advertis financ programm pai tv programm pai tv activ bertelsmann kirch combin joint ventur premier premier parent compani undertaken specif measur embodi compani law oblig joint ventur particip german languag pai tv servic durat joint pai tv servic agreement partner futur bertelsmann kirch suppli pai tv programm independ coordin independ activ result cooper premier appar addit coordin msg connect addit coordin relev concentr cooper natur msg risk coordin mean articl merger regul parent compani assum instal digit infrastructur system instal digit infrastructur pai tv precis busi object joint ventur cooper joint ventur framework busi object characterist joint ventur evid cooper natur commiss final evid telekom kirch bertelsmann intend suppli abovement servic msg establish msg telekom longer regard potenti competitor joint ventur develop addit altern infrastructur telekom econom unjustifi view invest msg run complet counter strategi pursu telekom help set msg lastli appear improb coordin kirch bertelsmann msg market advertis financ televis bertelsmann kirch hold advertis financ televis channel appar cooper pai tv area servic pai tv lead restrict competit rtl sat appli relationship telekom joint ventur futur media relat commun servic provid telekom assum set msg repres concentr mean articl merger regul form concentr joint ventur iv commun dimens aggreg worldwid turnov bertelsmann kirch telekom ecu billion financi year bertelsmann earn ecu billion kirch group ecu million telekom ecu billion undertak achiev aggreg commun wide turnov ecu million undertak concern realiz third aggreg commun wide turnov member state concentr commun dimens mean articl merger regul assess articl merger regul relev product market propos concentr affect market administr technic servic supplier pai tv televis servic financ subscript payment viewer market pai tv televis servic financ subscript payment viewer pai tv market cabl televis network administr technic servic pai tv oper pai tv requir special technic infrastructur consist essenti adaptor decrypt decod condit access technolog subscrib manag system seri servic requir oper pai tv provid basi infrastructur pai tv programm gener broadcast cabl satellit unlik free commerci televis requir specif system ensur author viewer subscrib pai tv supplier receiv programm requir instal decod home pai tv viewer order unscrambl televis pictur scrambl televis signal broadcast decod bought rent shop leas viewer initi phase price digit decod futur instal amount dm dm result cost individu viewer high assum year digit pai tv decod rent mean instal decod base requir major invest oper pai tv infrastructur household introduct digit televis continu number year equip analog televis set digit analog convertor digit signal receiv analog form convertor decod probabl singl devic set top box longer term incorpor satellit receiv directli televis set addit decod base pai tv requir system condit access system compris transmiss encrypt data inform programm packag programm subscrib entitl pai tv subscrib receiv programm televis signal possibl smart card made viewer deciph encrypt author data transfer decod control condit access take place decod mean smart card insert decod western europ present analog pai tv encrypt system oper proprietari basi videocrypt bskyb adult channel unit kingdom filmnet benelux countri syster nagravis canal franc spain premier germani austria teleclub switzerland eurocrypt filmnet tv scandinavia irdeto telepiù itali luxcrypt rtl rtl netherland harmon europ achiev scrambl descrambl digit signal broadcast standard mpeg ii licens proprietari condit access technolog framework european project digit video broadcast dvb consist approxim compani interest field digit tv europ encrypt technolog concern intent individu enterpris vari pai tv supplier bskyb canal filmnet convinc proprietari encrypt technolog simulcrypt concept approach condit access digit televis hand potenti pai tv supplier network oper prefer common interfac solut simulcrypt pai tv broadcast simultan access base consum decod condit access system basi agreement technic arrang defin dvb hand common interfac solut decod technic design understand access control system modul smart card framework dvb agreement recent reach provis concept simulcrypt common interfac code conduct ad simulcrypt govern commerci relat parti market dvb member sign code addit decod base encrypt condit access subscrib datafil relev inform pai tv subscrib store includ invoic payment subscrib manag system infrastructur form basi servic relat oper pai tv involv primarili administr technic servic make decod handl condit access subscrib manag respect pai tv custom settlement account programm supplier technic administr servic pai tv provid pai tv supplier case premier pai tv supplier make infrastructur pai tv supplier case canal franc satellit pai tv bskyb unit kingdom premier intend offer servic enterpris infrastructur oper undertak programm supplier case cabl network oper provis relev servic cabl network oper commonplac unit state msg make decod short medium term carri access control subscrib manag pai tv provid msg direct contractu relat programm supplier pai tv subscript agreement conclud programm supplier final consum addit msg leas decod end user case year final programm supplier conclud user agreement telekom network satellit oper subscrib manag system msg monitor payment pass inform pai tv supplier cut condit access signal subscrib late payment msg parti offer programm interact servic undertak packag put programm packag packag market programm transmit msg carri programm organ msg intend offer servic programm supplier irrespect broadcast programm digit analog technolog introduct digit technolog immin kirch bertelsmann partner analog pai tv broadcast germani intend put pai tv programm analog basi children channel premier intend introduc expect msg signific extent involv analog programm present market germani servic provid msg market expect develop introduct digit televis paragraph supplier televis commun servic infrastructur relev demand develop quickli lead suppli side develop servic offer msg concept underli msg assum singl market servic relat digit pai tv digit interact televis commun servic msg offer decod condit access subscrib manag bodi packag servic provid analog basi premier selco selco market pai tv programm handl agreement dvb parallel exist access control solut servic subscrib manag system suppli separ number undertak survei commiss separ market subscrib manag special firm develop connect subscrib manag separ special market possibl develop programm packag mean put packag programm programm supplier pai tv pai tv constitut relev product market separ commerci advertis financ televis public televis financ fee partli advertis case advertis financ televis trade relationship programm supplier advertis industri case pai tv trade relationship programm supplier viewer subscrib condit competit type commerci televis case advertis financ televis audienc share advertis rate kei paramet case pai tv kei factor shape programm meet interest target group level subscrib price commiss decis august iv kirch richmont telepiù relationship pai tv free access tv growth pai tv market slower programm provid free access tv broadcast vari develop figur premier subscrib germani compar develop subscrib franc unit kingdom point chang origin charact pai tv market distinct market blur case pai tv programm financ mixtur sourc programm expect countri futur german market evid pai tv mix financ sourc premier financ sole subscript payment viewer market particip absenc programm break advertis contrari import argument win custom digit pai tv pai tv programm free access advertis financ programm differ term content digit signal transmit highli compress lead consider increas transmiss capac present million household cabl million household satellit receiv receiv televis programm analog form digit ag televis programm consid programm pai tv programm limit growth volum televis advertis market advertis financ televis appear essenti matur background varieti payment financ special interest programm expect meet demand specif target group sport music new featur film children programm similar trend special interest channel observ case advertis financ televis compar special expect digit pai tv addit digit conjunct telephon cabl network return channel introduct inter activ televis servic pai view video demand video demand home bank home shop teleteach inform provid parti digit telekom cabl network place earli digit recept household cabl assum decod expect rise year satellit transmiss carri analog digit form terrestri broadcast recept facil requir adjust telekom broadband cabl network futur hyperband rang mhz channel transmiss digit programm signal total digit programm channel stage telekom intend provid channel digit pai tv end unit state directli receiv digit satellit programm packag compris initi rang programm directtv start earli europ present stage pilot project unit kingdom bskyb offer pai channel pai view satellit bt video demand partli digit technolog franc franc télécom issu invit tender order suppli decod canal similarli intend introduc digit decod bertelsmann embark cooper canal pai tv area involv invest ecu million year germani pilot project digit case interact televis year nuremberg hamburg und berlin project involv interact servic includ video demand home shop start end household baden wuerttemberg multi media servic pilot hamburg ditb gesellschaft fuer digital interakt fernsehen mbh home shop area mail order firm quell schickedanz ag plan introduc home shop develop satellit channel electron catalogu rang servic entertain undertak survei commiss proceed expect increas digit pai tv digit interact servic premier pai tv channel oper bertelsmann kirch canal announc hope offer video demand pai view survei report specialist press televis viewer year ag germani prepar spend monei pai tv addit televis licenc fee fee broadband cabl network give market potenti million viewer pai tv telekom part plan msg anticip million connect household doubt form payment financ commun servic pictur receiv applianc includ market interact servic home shop home bank regard separ present pai tv form pai channel pai view video demand constitut singl market form view broadcast determin programm sequenc time viewer limit choic case video demand specif number featur film select repeat specif time dai thing case video demand proper custom select programm choic electron video librari form broadcast inform provid potenti market particip achiev technic reason year assign specif market cabl televis network commiss view separ market consid exist cabl televis network parti submit introduct digit longer separ relev market cabl televis network argu longer shortag transmiss capac cabl satellit terrestri frequenc regard consum interchang entail compar financi charg viewer programm supplier view accept number reason form transmiss analog digit televis broadcast terrestri frequenc satellit cabl network consider differ mean transmiss technic condit financ concern terrestri transmiss satellit televis requir viewer instal aerial satellit dish expens cabl televis presuppos mainten cabl network financ viewer cabl fee make differ final consum incur larg amount expenditur basi form transmiss satellit receiv prefer incur low level regular payment form cabl fee germani market penetr cabl connect million high compar member state choic mean transmiss straightforward matter larg number household germani total million household televis million cabl present plan link million household cabl fact million household choic differ financ refer reduc similar payment term instal result degre substitut import germani advanc degre cabl link compar member state circumst set household televis frequent face difficulti acquisit satellit dish prohibit aesthet ground landlord owner associ case multipl dwell lastli household cabl satellit receiv readi make invest form transmiss lock effect multipl dwell increasingli switch cabl satellit order receiv foreign broadcast parti report mean recept interchang programm suppli differ programm supplier point view contrari view put forward parti cabl satellit interchang term cost take cost comparison put forward parti true programm supplier broadcast satellit feed satellit programm cabl network compar cost supplier broadcast cabl network programm supplier broadcast sole satellit direct home entail significantli higher cost household year lastli case parti argu longer separ relev market cabl network digit remov shortag mean transmiss televis signal econom item custom limit suffici number determin exist relev market item decis factor trade relationship base payment exist respect good servic present futur case transmiss capac televis signal analog digit form reason commiss consid separ relev market cabl televis network relev geograph market basi result commiss investig relev geograph market product market defin restrict germani market servic concern rule msg time possibl local partner extend servic activ countri case pai tv due fact programm offer germani larg extent interchang programm offer countri condit competit pai tv supplier present forese futur digit mean transmiss consider individu member state reason tv programm larg nation restrict broadcast relev nation languag broadcast right grant countri languag region grant broadcast right time call window featur film video pai tv subject statutori provis provis agre supplier foreign languag film programm broadcast origin languag english languag film frequent broadcast benelux countri scandinavia subtitl relev nation languag dub usual practic germani franc itali spain entail differ cost broadcast true nich market programm broadcast linguist border franco german channel art music channel mtv gener rang programm programm mix determin cultur differ specif prefer part relev audienc languag barrier regulatori differ continu exist digit pai tv ag assum pai tv programm germani continu futur predominantli german languag programm factor mean condit competit german speak countri market pai tv demonstr differ condit competit member state supplier structur analog pai tv character fact virtual member state supplier domin market posit monopoli case bskyb unit kingdom canal franc spain filmnet benelux countri telepiù itali premier germani scandinavia supplier oper filmnet tv tele tv similarli price number programm combin possibl differ encrypt system differenti albeit region level larg supplier premier present supplier programm german market conspicu lower level penetr pai tv german household televis total subscrib premier franc unit kingdom rate differ market penetr market access barrier number televis market competitor enterpris involv concentr discrep germani franc due differ attract rang featur film shown free access advertis financ televis broad rang featur film german televis make market access difficult parti futur technic point view final account fact case pai tv viewer receiv programm decod principl open technic possibl oper price differenti ident programm member state introduct digit expect increas suppli develop interact servic structur imbal suppli side even short term forese todai lead pai tv supplier plai lead role digit televis commiss investig shown germani regard largest potenti market europ pai tv servic true german supplier wish oper austria bear mind lack languag barrier market assum exist german languag pai tv pai tv channel premier oper kirch bertelsmann canal great major subscrib germani subscrib austria pai tv supplier countri reason condit competit begin digit pai tv era set competit assess concentr assumpt geograph market encompass countri servic offer msg close connect suppli pai tv assum market servic forese futur remain confin germani msg parti gear europ wide activ obstacl suppli decod smart card acquisit subscrib abroad linguist regulatori differ relev pai tv sector direct effect servic sector pai tv supplier handl msg note transmiss capac respect nation network owner relev countri televis programm receiv satellit crucial import german market million household cabl msg initi oper germani premier servic statement provid pai tv supplier state great major subscrib germani extent german provid pai tv acquir subscrib german speak region msg servic market spread area true suppli foreign programm supplier necessarili requir technic infrastructur germani infrastructur appear advantag hitherto relev servic provid nation pai tv supplier recent establish german market servic undertak selco bskyb pai tv programm english languag programm illustr msg market chanc rest insignific extent exist develop cabl network germani network conjunct telephon network import futur interact servic appli view immin introduct isdn technolog basi glass fibr broadband cabl network allow develop data transmiss network unlimit capac background significantli smaller degre connect cabl member state franc unit kingdom forese futur homogen condit competit germani member state regard austria cabl network develop reason set point result emerg german languag market servic oper cabl televis network nation german market result telekom statutori monopoli lai oper cabl network public road mean condit competit germani substanti countri network monopoli abolish case larg number privat network oper exist effect concentr technic administr servic msg supplier technic administr servic pai tv payment financ commun servic germani selco undertak establish special market segment msg supplier servic german market futur monopoli monopoli futur market begin develop necessarili regard domin posit mean articl merger regul assumpt market domin exist presuppos case futur market question remain open futur competit monopoli temporari condit met present case expect market servic offer msg seal develop phase establish joint ventur msg acquir long term monopoli elimin potenti competit state experi countri show pai tv supplier cabl network oper supplier technic administr servic pai tv germani pai tv supplier present premier jointli control sharehold bertelsmann kirch canal premier present technic administr servic pai tv oper side telekom hold monopoli public law broadband cabl network virtual sole cabl network oper germani cabl network germani oper telekom set msg concentr enterpris instal infrastructur digit pai tv provid servic potenti competit exclud develop phase market parti argu respons undertak set msg view substanti invest requir prepar open market servic offer msg submiss parti sharehold msg accept risk invest combin requir project grant parti invest requir document estim dm million year consider order magnitud bertelsmann kirch hand telekom resourc carri project msg strong interest set technic infrastructur digit pai tv case bertelsmann kirch addit programm possibl digit televis make precis pai tv case telekom consider import introduc digit televis precondit creat digit pai tv addit programm made digit payment financ success digit televis telekom cabl network depend infrastructur pai tv ensur argument put forward parti assum risk invest digit infrastructur jointli appear unconvinc bear mind experi introduct mobil telephon system gsm germani infrastructur cover countri set commun system prove compet mobil telephoni oper undertak task ensur mobil telephoni user choos compet system system oper telekom system oper privat consortium msg invest amount dm million year oper invest dm billion period year appar telekom document msg project telekom strateg interest develop servic undertak enter pai tv market futur market interact higher servic promot spread pai tv entri interact servic possibl open telekom pursu strongli orient polici broadband cabl servic area pure connect relat payment charg polici background appear involv msg telekom independ enter market technic administr servic oper pai tv infrastructur control bertelsmann kirch telekom undertak task partner activ field pai tv partit market appear scarc conceiv compet supplier germani enter market technic administr servic pai tv msg establish market instal altern infrastructur requir larg amount invest undertaken supplier group supplier chanc market penetr chanc scarc exist msg occupi market altern suppli servic impos combin competit advantag specif strength telekom hand bertelsmann kirch appear aa strength telekom specif strength telekom relev joint ventur msg market servic offer msg telekom broadband cabl network present million connect household repres cabl household germani total million cabl connect basic mean transmit pai tv cabl network plai greater role germani satellit tv present receiv million household addit region local market reach cheapli direct local limit input cabl network import cabl network germani make sens servic relat pai tv provid relat pai tv programm transmit cabl restrict servic satellit programm conceiv special market segment area activ cover selco segment pai tv provid depend cabl network telekom owner cabl network telekom charg digit hyperband area determin gradual expans transmiss channel digit televis control develop transmiss capac digit televis recent acquir hold se telekom largest sharehold grand duchi luxembourg main european satellit oper reach million household germani astra satellit telekom repres board director se collabor se order ensur compatibilitii satellit network cabl network digit televis area telekom control se stake se influenc alloc satellit channel astra satellit plai domin role commun owner broadband cabl network time holder monopoli fix telephon network telekom control main mean transmiss provid return channel requir interact digit televis mobil phone system return channel technic altern econom term privat household commiss inform broadband cabl network germani technic reason present return channel requir invest make telekom telephon network glass fibr network import channel interact televis cabl network telekom custom base consider import oper pai tv telekom direct access million individu custom addit indirectli involv cabl servic compani cabl user network level area hous distribut equip telekom shop repres countri telekom nation distribut base cabl telephon network oper telekom experi network manag technolog commun servic specif strength telekom outlin confer substanti competit advantag msg compar potenti competitor bb strength bertelsmann kirch supplier pai tv bertelsmann kirch premier subscrib base futur digit pai tv parti object respect premier subscrib base suffici ensur pai back invest msg true risk invest digit infrastructur significantli reduc servic provid build subscrib base analog pai tv custom competitor msg build subscrib base pai tv supplier handl acquir competitor bertelsmann kirch market pai tv contrast parent compani premier start scratch appli potenti competitor msg area technic administr servic explain detail bertelsmann kirch preferenti access programm softwar bertelsmann kirch greater extent potenti competitor pai tv market possibl introduct digit televis offer addit attract pai tv programm potenti competitor msg creat custom base programm futur lead pai tv supplier technic infrastructur increas substanti econom risk altern servic supplier lastli bertelsmann experi custom manag million book club member worldwid lead book club oper germani million book club member import potenti distribut channel pai tv strengthen chanc market success futur bertelsmann kirch digit pai tv programm time mean msg custom base secur respect bertelsmann argu substanti part book club custom base leas bertelsmann independ sell agent bertelsmann interest steer bui power book club client current club product product hand sell method consist recruit client independ sell agent prevent extens club product rang hand argument transfer club client book disc pai tv product convinc success pai tv product present risk transfer cultur budget consum sell success introduct digit pai tv precis declar object msg parent cc servic supplier compani wish offer germani similar servic provid msg selco servicegesellschaft fuer elektronisch kommunik mbh selco selco joint ventur privat televis broadcast pro new corpor belong murdoch group inform commiss selco busi object confin market foreign languag programm germani involv primarili programm pai tv supplier bskyb belong murdoch group selco oper nich market limit subscrib base note share pro held mr thoma kirch son owner kirch group appear pro larg extent purchas kirch group programm softwar programm pro includ sphere influenc kirch group background expect selco enter activ competit msg luxembourg compani europa onlin sa mention parti process set press report confin interact inform servic comput support share capit report press equival dm million suggest improb europa onlin establish infrastructur digit pai tv contrari submiss parti realist expect competitor enter msg market view competit advantag connect contradict parti submiss point hand msg invest risk high bertelsmann kirch telekom unabl risk parti competitor enter market msg successfulli establish assumpt long term msg expect monopoli posit confirm result oral hear number parti part larg number respons firm survei commiss firm oper televis area area relev msg activ expect altern servic provid establish competitor msg domin posit part msg expect msg present sharehold structur decid instal decod base call common interfac common interfac mean encrypt technolog design pai tv servic provid oper condit access subscrib manag decod base requir licenc condit access system firm instal decod base achiev modul programm servic provid plug decod equip common interfac modul proprietari encrypt element true system potenti competitor longer requir invest decod base exclud decod leas viewer msg impos leas contract requir decod modul pai tv servic provid consent msg contractu restrict present stage understand dvb project consequ restrict competitor bertelsmann kirch msg free uncontrol access instal decod base spite common interfac long decod substanti extent leas msg bought pai tv subscrib busi plan msg case year proport leas equip fall progress approxim approxim mean free access fairli lengthi period digit televis introduc period decis determin market condit msg market period free access decod sold subscrib leas decod instal msg limit access servic provid leas contract decod expect msg domin posit separ condit access subscrib manag market theori exist busi potenti bertelsmann kirch pai tv area msg market benefit economi scale subscrib base number programm handl make competit servic provid difficult hand telekom particip joint ventur msg provid pai tv supplier user contract telekom broad band cabl network contract legal made telekom user msg contrast potenti servic supplier offer programm supplier comprehens servic cover technic prerequisit pai tv msg occupi market present sharehold structur pai tv supplier larg depend msg suppli servic common interfac unlimit access decod condit access subscrib manag provid servic supplier decod base instal msg expect averag pai tv subscrib deal subscrib manag oper viewer interest singl bodi deal behalf question relat take pai tv extens subscript addit programm reduct programm subscrib settlement subscript whichev servic supplier provid largest number programm attract programm occupi favour posit servic supplier difficulti assert expect msg acquir favour posit view programm resourc bertelsmann kirch rapidli extens provid digit pai tv market attract programm pai tv supplier substanti reduc sale prospect make msg servic offer custom subscrib manag servic supplier suction effect servic undertak control bertelsmann kirch counter easili cabl network oper pai tv subscrib manag possibl offer cabl custom programm packag put structur condit germani function perform telekom domin market cabl network cabl island privat cabl network oper small justifi expenditur involv invest requir condit access subscrib manag pai tv contrast telekom broad band cabl network privat oper cabl network essenti mean transmiss pai tv bertelsmann kirch programm oblig result telekom involv msg market structur creat suggest msg domin posit common interfac summari reason set expect propos concentr give msg durabl domin posit market technic administr servic germani pai tv msg held domin posit market technic administr servic consider strengthen posit bertelsmann kirch downstream market pai tv expect set msg give bertelsmann kirch durabl domin posit market pai tv present posit bertelsmann kirch market pai tv present premier jointli control bertelsmann kirch canal pai tv supplier germani result increas capac digit televis larg number pai tv programm competitor expect enter pai tv market signific evid bertelsmann kirch irrespect establish msg retain lead posit market bertelsmann kirch preferenti access softwar attract pai tv kirch lead german supplier featur film entertain programm televis kirch dispos stock movi type hour televis programm extens product activ area movi televis axel springer verlag kirch control ispr ispr lead agenc sport broadcast right market bundesliga footbal game central bertelsmann access attract sport right film product activ ufa undertak widespread activ free access commerci televis commerci televis broadcast bertelsmann kirch hold includ sphere influenc kirch group achiev share televis advertis revenu germani rtl sat pro rtl vox deutsch sportfernsehen kabelkan kirch compani compani includ sphere influenc sat dsf pro kabelkan possibl make multipl film right sport right enabl kirch group pai higher price competitor acquir right preferenti access softwar mean bertelsmann kirch digit televis offer addit attract pai tv programm programm packag easili potenti competitor connect import bertelsmann kirch programm resourc programm packag put tailor requir specif target group offer attract subscript price experi countri pai tv advanc stage develop show bring individu programm form programm packag kei factor achiev success pai tv market pai tv supplier occupi import posit market forc includ programm lead pai tv supplier packag give control competitor account fact note bertelsmann lead book club oper germani dispos import potenti distribut channel pai tv programm case kirch competit advantag deriv hold axel springer verlag part stake sat axel springer verlag largest newspap publish germani time lead publish televis programm magazin media associ kirch axel springer verlag promot accept pai tv programm kirch involv regard posit bertelsmann kirch hold pai tv market import point fact competit ban impos premier sharehold remov chanc competit undertak pai tv market fact import case analog televis shortag transmiss channel possibl pai tv programm event limit increas transmiss capac digit bertelsmann kirch possibl suppli larger rang programm market background competit ban act restrict competit greater extent previous bertelsmann kirch present extraordinarili strong posit pai tv market strengthen posit bertelsmann kirch msg reason set msg achiev last basi monopoli posit oper digit infrastructur pai tv pai tv supplier enter pai tv market digit forc servic underli pai tv enterpris control pai tv supplier lead posit futur pai tv competitor bertelsmann kirch choic accept msg condit stai market assess support result hear larg number respons enterpris survei parti argu respons pai tv programm supplier altern provid servic gener usual incorrect present situat show programm supplier enter market oblig make servic pai tv supplier establish market technic infrastructur fact econom risk great programm supplier instal infrastructur programm experi shown programm supplier unit kingdom depend bskyb infrastructur supplier franc canal set msg current sharehold structur compar situat aris digit pai tv germani msg bertelsmann kirch significantli influenc competit futur pai tv supplier larg extent shape wish control influenc msg ensur msg term condit price structur arrang advantag programm disadvantag competitor bertelsmann kirch deriv benefit artifici high price unlik competitor share msg earn possibl cite technic constraint verifi difficulti suppli msg servic market access programm ran counter interest bertelsmann kirch delai appli telekom input programm cabl network rule concentr bertelsmann kirch msg telekom partner interest account difficulti previous encount feed programm broadcast astra telekom cabl network suggest cite technic constraint influenc access cabl network provabl infring neutral requir state telekom power control digit develop hyperband broadband cabl network telekom intend make channel digit televis end channel broadcast digit televis programm mean initi addit transmiss capac programm larg proport capac easili bertelsmann kirch premier introduc video demand consider proport transmiss capac telekom state digit channel place light gener econom condit accord principl develop achiev optimum coverag tailor suit market set vagu criteria telekom power base develop hyperband pai tv interest partner msg account fact develop case place gradual digit channel take month involv invest dm million bertelsmann kirch possibl influenc msg locat competitor programm larg number programm digit televis make establish system user guidanc viewer locat individu programm programm jungl screen modul contain decod box user guidanc oper instal decod base control user guidanc enabl oper place programm compet pai tv supplier posit programm menu make attract context import oper step requir access programm bertelsmann kirch similarli possibl msg influenc market compet programm place programm smart card issu msg msg oper condit access place smart card pai tv programm programm packag offer releas author signal transmit televis signal expect averag pai tv subscrib varieti smart card msg imped competitor bertelsmann kirch place smart card atttract programm addit smart card lastli bertelsmann kirch acquir substanti inform advantag msg appli respect plan programm relat custom structur viewer behaviour subscrib handl subscrib manag system bertelsmann kirch acquir access individu custom data suffici obtain access person data give inform ag structur viewer relev programm case interact pai tv servic pai view ascertain individu data specif group prefer specif programm content extent inform confer substanti competit advantag make easier develop target group orient programm programm packag parti counter argu interest msg sharehold act prejudic pai tv supplier endang econom success msg argument appear question msg state expect achiev monopoli posit pai tv supplier depend servic suppli msg condit unfavour possibl prejudic bertelsmann kirch interest control pai tv market influenc chanc competitor notwithstand neg impact behaviour msg profit counter argument patti particip telekom ensur msg activ discriminatori supplier neutral convinc bertelsmann kirch hold third share joint ventur telekom exercis joint control bertelsmann kirch joint ventur expect msg behav neutral manner interest bertelsmann kirch coincid relev kirch bertelsmann possess pai tv technolog addit import custom msg servic restrict telekom scope decis make msg summari view consider competit advantag involv bertelsmann kirch msg advers effect futur competitor expect propos concentr creat durabl domin posit bertelsmann kirch pai tv market germani cabl network expect propos concentr long term advers affect consider extent effect competit market cabl network germani futur telekom monopoli public law broadband cabl network continu expect liber basic telephon servic cabl network market deregul open competit danger jointli oper pai tv structur lead pai tv supplier telekom strengthen posit cabl network oper liber competit cabl network market substanti imped telekom domin posit safeguard bertelsmann kirch remov telekom potenti competitor market technic administr pai tv servic telekom propos joint ventur prevent bertelsmann kirch potenti partner futur cabl network oper time cabl oper oper network level area privat home distribut facil limit extent instal cabl network independ telekom broadband cabl network establish requir satellit recept equip head end subject feder monopoli radio plant author ministri post telecommun bmpt administr practic bmpt gener author head end cabl network frontier piec land cover link piec land suppli household special author requir cabl network piec land link bmpt principl give author head end except prohibit made privat oper exist project area telekom administr practic larg protect telekom competit privat cabl network oper practic abandon liber market cabl network cabl compani oper network level opportun link cabl island present limit singl estat enter competit telekom competit render difficult privat network oper telekom bertelsmann kirch control msg domin servic compani risk privat oper obtain programm lead pai tv supplier bertelsmann kirch requir attract programm packag obtain unfavour condit creation msg current sharehold structur liabl strengthen domin posit telekom cabl network oper vi undertak parti propos give letter octob parti propos give undertak remov doubt propos concentr propos undertak compris point msg choos decod base work basi common interfac provid common interfac develop accord standard defin dvb minim risk piraci technolog accept pai tv provid msg promot free sale decod market case rent impos claus forbid decod receiv programm handl msg msg undertak disclos parent compani inform programm subscrib data pai tv supplier individu form msg choos neutral discriminatori style present framework govern technic featur present electron program guid epg technic provid inform programm handl msg msg establish advisori bodi control discriminatori manner displai epg board custom servic provid msg repres propos made advisori bodi account msg decis msg charg reason market price oper transpar price polici regard equival price equival servic telekom undertak addit instal channel open network digit transmiss programm order suffici reserv technic usabl transmiss capac avoid shortag channel propos undertak deem insuffici avoid abovement creation strengthen domin posit true relat aspect gener import competit structur futur digit pai tv introduct common interfac appear competit point view solut problem condit access posit effect develop free unfett competit true contractu restraint access decod base pai tv supplier equal transpar price polici respect administr technic servic posit factor competit develop digit pai tv current structur sharehold msg propos undertak suffic remov competit problem present case partli subject condit reserv put enforc question undertak introduct common interfac creation suffici digit channel reserv telekom basic compris commit abus respect domin posit held msg market administr technic servic detriment competitor market pai tv undertak introduct common interfac subject condit minim risk piraci technolog accept pai tv provid declar intent leav scope msg choos decod infrastructur basi proprietari system claim common interfac suffici secur lack accept potenti custom context born mind import potenti custom msg premier jointli control bertelsmann kirch canal canal resolut oppos common interfac vigor support proprietari encrypt system digit televis bertelsmann recent enter strateg allianc canal practic project strateg allianc agreement set joint ventur develop digit encrypt system undertak form ensur introduct common interfac incompat concentr common market remov set point msg current structur sharehold achiev domin posit market technic administr servic basi common interfac unlimit access background common interfac capabl remov harm competit result combin lead cabl network oper lead pai tv supplier msg joint ventur propos undertak relat behaviour msg custom digit cabl network telekom avoid creation strengthen pre exist domin posit held bertelsmann kirch market pai tv msg assur discriminatori treatment custom compli legal oblig incumb undertak posit market domin view possibl hidden discrimin exist practic difficult prove msg behav neutral vi vi programm provid propos advisori board alter assess advisori function propos bind msg addit undertak pass programm inform subscrib data parent compani msg prevent parent compani obtain inform advantag verifi wai relationship inform link msg undertak telekom provid suffici digit channel reserv afford guarante digit cite technic econom tailor suit interest bertelsmann kirch case gener declar intent firmli defin undertak undertak introduct common interfac structur aspect undertak suffici prevent market domin msg subject reserv make amount bind declar intent propos undertak mere pledg conduct structur dimens fulfil case check matter principl inappropri solv structur problem creation msg creat strengthen domin posit market administr technic servic pai tv cabl network vii develop technic econom progress parti point rapid accept digit televis promot servic offer msg true success spread digit televis presuppos digit infrastructur enterpris busi object msg contribut technic econom progress refer criterion articl merger regul subject reserv obstacl form competit outlin forese effect propos concentr suggest lead seal earli creation domin posit futur market technic administr servic substanti hinder effect competit futur market pai tv hinder effect competit fact make achiev technic econom progress question extrem doubt condit establish digit infrastructur pai tv msg contribut posit manner develop technic econom progress fear view effect concentr potenti supplier digit pai tv decid enter market extent case servic supplier sharehold structur ensur strict neutral success spread digit televis situat hinder promot assumpt underpin seri opinion enterpris survei state event concentr carri review possibl abandon exist plan thought futur pai tv suppli digit televis area viii summari reason outlin expect propos concentr lead develop strengthen domin posit effect competit substanti part commun result significantli hinder concentr declar incompat common market accord articl merger regul function eea agreement accord articl agreement adopt decis articl concentr creation joint ventur notifi bertelsmann ag deutsch bundespost telekom tauru beteiligung gmbh amp kg declar incompat common market function eea agreement articl decis adress bertelsmann ag carl bertelsmann strass guetersloh deutsch bundespost telekom godesberg alle duesseldorf tauru beteiligung gmbh amp kg robert buerkl strass isman brussel novemb commiss karel van miert member commiss oj corrigendum oj publish version decis inform hereinaft omit pursuant provis articl regul eec disclosur busi secret busi secret press articl approxim ecu million