about lifetime sports lifetime has been transforming basketball since 1986, providing products that let you throw down a slam dunk or shoot up the perfect game-winning shot. one day, a panting messenger from a nearby village approached the magicians. newsletter person – hopefully someone who knows how to do that stuff better then me. that’s whole purpose of owning a belt fed; shooting fast and not having to reload every 30 rounds. rule number three: make room for the future. but as he watched the chaotic scene, his look of wonder changed to one of concern, and then of shock. 