have you ever flipped through a magazine, or a newspaper and came across an ad that just had too much stuff on it? i know that i have and sadly, it happens all too often. it seems like so often, a business owner will sit down and look at the space that he is given to advertise his business and think to himself “since i am paying for the space i need to put as much information on this ad as i can,” but this can be one of the worst things a business can do. too much information = too much clutter = no one will stop and look 