you don't want to squish it too bad. if you choose to use one, grease it with cooking spray, not flour.
can you tell you don't want to add more flour to this dough?? i'm told it's one of people's biggest problems with making bread. they think it's too wet so they add more flour. then it's too dense! so, for the 457th time, don't add more flour.
now comes the fun part. soften about 1/2 cup of butter and spread it all over the dough! make sure it gets almost all the way to the edge.
i forgot a pic of the cinnamon but you can see it in the pic below. 