other than that the build quality looks and feels sturdy enough to handle a drop or two. each time they complained, god provided. that will help us, and the stars themselves. but more than knowing what your market is, you also need to identify their problem to be able to provide the right solution. but regardless, i know i need to stop the cracking in my neck now. here's what they have to say. the material feels like a velvet and is soft to touch. we recommend him and we are happy with his service. 