necessarily place them at the front of the store. instead, the idea is to give potential customers a reason to explore the inside of the store where they may find additional products that spark their interest.
in creating your shelf based retail displays, avoid clutter and place the most popular products between eye and knee level. place the most profitable products at eye level. childrens’ products should be placed at the typical eye level for a child. in addition, pay particular attention to the displays you place at the end of each shelf. 