goal by added value in the form of extra content marketing goodies. maybe you can send a thank-you discount coupon for every x amount of dollars spent, for example, or offer a helpful e-book or white paper absolutely free to anyone who fills out a simple contact form. sending thank-you and holiday cards is another great way to give your customers something extra to smile about -- and those smiles are worth their weight in trust.
take these ideas to heart and put your content marketing to work to raise your brand's trust factor. it's easier than you might think -- and more powerful than you can imagine. 