tune in to social media too – find out what your customers are talking about and what problems they need solved. you already have all of your new year’s celebration designs in your store and looking good, right? here’s another major pro; the controller has a built in battery designed to hold up to 40 hours worth of a charge. this year we are trying something a friend shared with me last month called 'elf on a shelf'. it's been boiling for a while now and probably has 3 more to go. people come to us to generate better results. 