that article i explained why you need to understand (or to know) what a “click” or whatever it is you’re counting means too you. i.e., is it better to have 100,000 clicks that don’t purchase a thing? or, 1 click that does?
there are arguments for why both have value. understanding the difference between the two as well as knowing what they mean to your bottom line is what’s important. yet, far too many i find really have no idea. it’s purely based on assumptions with no real basis of business reasoning.
believe it, or not. that one simple question has stopped more people in their tracks like a deer in the 