an emotional appeal. tell your customers that they only have a finite amount of time and they should take advantage of your offer before they run out of time to create their ideal life.
no matter how awesome your offer is unless you give clear instructions on how to respond your advertising is going to be useless.
if there’s any sort of confusion about how to respond to your offer people won’t do it.
not because people are necessarily stupid but anything that causes them to hesitate makes it much more likely that they won’t respond to your offer.
you have to be careful here because while you might completely understand your company and 