they better than the gourmet restaurant just along the street?
no of course they’re not.
and they’re probably not much (if any) less expensive.
but while the events are taking place, they are likely to make more money.
so why do they make so much money in so short a time?
well hopefully, the answer is fairly obvious.
it’s simply because they are providing a crowd of people with what they want (hot food) when they want it (now).
and that’s what you need to do.
you need to find a crowd of hungry people, and feed them what they want.
and remember, you need to give them what they want.
don’t fall into the trap of trying to sell 