will get people in that age group to go buy toy cars or to ask their parents to buy them, at least. now, another important characteristic to consider is geographic location, places where the company’s target customers live. think about a company that makes boats. its target customers are people who own homes near oceans or lakes, places where they can use boats, after all, people who don’t live near water don’t have much use for boats. so by placing advertisement on signs along the road or on television in cities and towns that are near oceans or lakes, the company would be more likely to reach the target customers 