"you have to unpack what a customer journey looks like and make a concerted effort to remedy points of friction," he stated. there are so many restaurants to choose from, and it's hard to know if you are making the "right" choices for your family. and he had been working for a while around transportation systems because he said, “well, it’s a challenging problem. don't put me alone on a pedestal; bring yourself up there with me. the insects really like white meat, so we try to keep them out of our house. why is our food system so damaged? 