close, personal friend comes over for brunch.
i’m talking someone you feel connected to, a person that gets you, someone who understands and looks out for you.
now, this friend tells you about a positive new change in their life, which is the result of a new product or business they’re involved with.
your knee-jerk reaction is probably to say “what the heck, sure!” right?
you don’t need a long, drawn-out ‘spiel’ to buy from someone you like and trust.
that is the law of connection at work.
its core idea is that we only buy or do business with people we have a certain level of trust with.
when we’re talking about buying a can of 