no small matter then, as you are going to be using that image in every piece of marketing and on every product and service you put out.
so it needs to be good. how do you make sure it is?
coming up with an idea is going to be the hardest part to start with but there are a few ways you can get over that blank screen staring back at you.
the first is to look for inspiration. create a mood board by collecting anything that gives you ideas or that you like the looks of. at the same time, draw down all the related images and symbols that you associate with 