also, data testing provides us the confidence to try out new ideas by backing our hypothesis with numbers. and so i guess my question is, how do you get back to the magic? what do you think will happen next? we did the right thing, was the message. do not take a lack of a return call personally, and do not mistake it for a lack of interest. some people look at clothes and shoes, others look at butts or tattoos. lovely woman that my mother is, she also played my photographer for this project. 