why? because (of course) this is their world too!
3. write it down. that’s right – commit the whole darn thing to paper or screen! why? because it’s the only way you can guarantee you have really worked through your thinking. many years ago, i remember hopping onto the stage with my dot points, confident in my subject matter, only to make a less than optimum impression when i ‘um-ed’ and ‘ah-ed’, circled back on previous points, and then took 200 words to say what i could have said in 20.
writing out your whole speech gives you the opportunity to really think through your structure and how you want to effectively 