show the product or service. what should be the first words out of our mouth as we start our presentation? here are the words you should use. " based on what you told me this is the product that should fit your needs." you begin your presentation by going down the list of features that they wanted. at the same time you are tying a benefit to each feature. you are mentally saying to yourself, "and what that means to you is" between each feature and benefit. "you said you wanted a car with four doors (and what that means to you is) so you won't have to crawl over 