you want to buy more of their stuff, you want to help other people buy more of their stuff, but they got to do better in the digital space to do that, and you're the person to help. that's an easy conversation to have.
next level is, even if you don't buy anything from them per say, then the business may be in the family. what i mean is think about the first job you had coming out of college, or the second, or third, or fifth job you had coming out of college. was that a local business? think about the work that your father used to do, or your 