learned a lot over the last couple years about selling value and i believe that it’s a great way to present your sales message. talk about value in every aspect of your presentation and back up your claims. most people really don’t care how much they pay for something. just as long as they’re getting what they want in the end.
present your message in the customers terms too. by that i mean, you need to speak in their language. you don’t want to tell them what they need, you need to find out what they want and tell them why you’re the best person to fulfill that need. your ability 