i'm guessing not serious, though it shares some actual serious stuff regarding the actual story and the actual levels that will be made. first, it makes things a little different, and a little more exciting. on the other hand, if they see that you have not bothered to know about it then it may even create a negative impression. one said something like, where else would the devil go but to paradise? be in the running for competitive awards in recognition of excellent work. so its $100 price tag will not be out of place. 