we were looking for others who had been where we were and had found a path forward. it ties in perfectly with myth 3 (which i will get to next). i was told at one of these jobs to shut off my light at the exact time i’m scheduled to leave. i'm happy to go deaf for him. that way, if there is a problem with the site, you can get it sorted and get things up and running again quickly before you lose too many potential sales. 