from a bin into a plastic bag. candy was almost never given as a gift. were people willing to pay more for high-quality, beautifully packaged candy? would they give candy as a gift?
we thought we would have to do a lot of education around why our candy is different and special, but people understood the concept right away. in the first few years, our growth came primarily through word of mouth. people were discovering the brand and really connecting with it, and they wanted to share it with their friends and family.
getting it done! anyone can have a great idea, but to have a successful company, you have to get 