they don’t make the shift in tone and style that they need to make. the speech that they end up delivering comes across much more like they are having a conversation with their audience. the problem with this is that the audience does not necessarily feel as though they have to listen to a conversation. they can partially pay attention and use the rest of their brain to think about other things. as speakers this is exactly what we do not want to have happen.
so what’s exactly going on here? when we are in conversations with our friends, we speak in calm, measured tones. our friends know that if they 