of the overall marketing plan? as part of a sales plan? or as part of a product launch plan? is this a stand-alone presentation or part of the bigger plan?
in addition to “why”, we need to address “who”: who will see your presentation? marketing manager? sales manager? subject matter experts or product team? why do they need to care about content? how can they benefit? are you asking for support, resource or budget?
have an understanding of why you create the plan, who is it for and what they want to see will guide you on what to add to your deck and the flow of your presentation.
once you understand why 