known, do you know who it is that you’re trying to attract? if you wanted to say something, you would need to know who you wanted to say it to. if not, you’d just be shouting into the air or talking to yourself. before you can mail a letter, you need a name and an address. that’s how sending messages works regardless of the medium. you need to take some time to figure out which group(s) of people are the ones you’re wanting to connect with. it’s so obvious, but it’s often overlooked.
once you know who you want to communicate with, you need to decide how you want to communicate. 