apply product to every section of your hair from the roots to the tips. making sure that the product is spread around evenly. if it feels like you need more, then repeat again.
you can also use a brush to spread the product more evenly. best to use a brush with bristles that are spread out a little more kind of like shampoo brush.
next separate your hair into 4 different sections, such as two upper sections and two lower. if you have thicker longer hair you may want to do more sections.
it is always the best idea to start with the lowest sections first. put a round brush under the bottom 