make your puppy ‘collar shy’. make sure it is fitted correctly, with enough room for you to get two fingers underneath it. check their collar daily while your puppy is growing, and adjust it to make them more comfortable if you need to.
get your puppy used to wearing the collar long before you even think of attaching a lead to it. they probably won’t even notice they’re wearing it if you put it on and then immediately distract them with treats or a fun game! if they scratch their collar, distract them. when they’re not paying their collar any attention, remove it again. over the course of a few days, 