believe me, i looked for every possible connection; i found none. when i was very little, i think it might have happened as often as once a week or so, but as i grew older it came less and less often, until around age twenty-five, when it happened only twice in one year, then never again. return, a record-breaking opening weekend.
so, when you’re working on your next campaign, think about the who, what and where—but also think about the when. knowing the best time to reach your audience is what will get you ahead in the game. 