some information in the mail," what they're really saying is, "go away. i'm not interested." when you send it to them in the mail, it usually goes right into the wastebasket. if you're going to send things in the mail, it is better that you put it in the envelope, throw it in your own wastebasket, and save yourself the cost of a stamp.
sometimes, we make the mistake of thinking that when we mail information, we're actually making sales. but only sales are sales, not mailing out sales information that no one reads. you ask for 10 minutes of his time, and this is the key expression, "you be the 