video ads are the primary way that people discover a brand or product before making a purchase. one video trend that’s gaining steam is short brand videos of 15-second or less in order to grab a viewer’s attention.
but how can you say everything about your company in just a few seconds? you don’t. you just have to craft a message that’s interesting enough to get viewers to want to know more about you. here's an example of a video ad.
also, it’s important to note that many people browse on silent mode. so when you’re creating your video ad strategy, it should be able to connect with a viewer without sound.
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