make life easier for customers and get your merchandise back into action. as we are getting closer to the olympics i am sure this is the concept we will see in the future, beside it is not allowed to do move down wards. there are also healthier versions with more vegetables and less oil. it is a way of using confusion to get the person out of his “every day” state of mind in to a state of mind where he actually listen to what you have to say. just try different tools and find what works for you. 