a long time now, and finally got it last night at target. i love the scent, i got fresh air, and it is pretty high up there on the convenience scale too. all you do is hold the bottle and put 2,4, or 6 pumps into the washer as its filling. (2 for small, 4 for medium, and six for large).
i'm not going to lie, trying the new soaps has be exciting about doing laundry. don't worry though, it will wear off. 