telling me, make sure to focus on me, not you - i'm interested in what i can get, not what you have. these pages should be used to describe most of your business and so make up the majority of your site.
when you’re writing these pages, think about me - i need help and i need to know why you’re the people i should trust. make me feel confident in asking you, safe in the knowledge that you’re the most professional, experienced, reliable and honest team i can find.
what are you going to give me and how is that different or better than what anyone else can give me? what 