scent when they arrive at your page, thinking they are in the wrong place.
next stop? the back button. then your competition.
having a single call to action gives people only one thing to do and stops them wandering down the wrong path. drill this into your head: only give them one thing to do and they will be more likely to do it.
there are 2 ways to add social sharing to your page. you can add them to your main page to show social proof or add them to your confirmation page (covered in part 9).
don’t forget that a low count shows “negative social proof” so if you want to use 