answering customer questions. that’s been part of my marketing advice for 10 years now.
but there’s a deeper layer to serving your customers. it’s not just about the questions they would ask you. it’s about the questions that people ask your customers.
the questions that other people ask them.
this does involve thinking like your customer, maybe even talking to customers to learn more. when customers make any kind of purchase from you, what kind of questions might people ask them? and how can you help them answer?
a friend of mine is in the hunting business. one of the most common questions that people ask his customers is, “what happens to the meat?” 