as he told me this story, i was thinking to myself, “could that ever be me?” i was a night drinker. we are committed to providing value for money second to none while still meeting each customer’s individual needs. 2. corn is fed to animals whose stomachs were never made for corn. getting a new idea and being able to run with it is making me very happy. i stopped giving cheese, he refused to eat, lasted 30 hours. 2 and following) is a central notion in the book. it has created a competitive atmosphere in the market. 