"someone pry the phone out of my hands, please!" it's a great environment that we try to translate to the businesses and project that we're involved in. ready to bring home a squeaky clean pup? a hundred e-mails later, the deal was complete. so the $5 i was going to use for drinks, i had to use for gas. his purpose for writing this book is two-fold. but thinking that way is a mistake. it’s simply common sense to appeal to people with what is most meaningful to them. and yet in today’s society we push everyone into college. 