start with the first one which is what i call a “simple plan”. i know that sounds simple, but simple is hard. the reason a simple plan is so important is that if you want the people who work for you do more than just show up for a job, and if you really want to grow your company and make people feel part of that effort, you have to be able to answer a very simple question. and it’s the kind of question kids ask their parents as they set up on some journey which is where are we going and how are we going to get there?
i think 