what you know about your competition, what your opportunity is, obviously what it is that you do so well, what’s unique about you, and fold that into the target audience strategy as well. when you do that, it’s really easy to kind of say to yourself, “great, i understand my current audience is this particular age group, this particular gender. they may or may not have kids. but at the same time, i’m going to create content in such a way that it’s appealing at both ends of that spectrum.” let’s say it’s appealing to the retired gentleman, but it’s also appealing to the guy who maybe just married, maybe 