go to a presentation, and as soon as you walk out of the presentation, you forget everything. but then you go to another presentation on the exact same topic and remember everything. the second speaker told six different stories, and you remember three of them. one of them brought tears to your eyes. that story is made to stick. it sticks with you, and you forever link that company to the story. made to stick is a great marketing book because it teaches you how to get your stories to stick with the people you're doing business with.
next, the book, traction. i chose this as one of the top 10 