3. pop your pup – everyone has that one family member who is absolutely obsessed with their 4-legged fur friend. for each course of treatment we will always discuss the options and you will receive a written estimate showing the exact fees. every time a new technology comes along someone will cry 'the book is dead'! but now … now something was stirring again. ye of little faith, thanks for the inspiration; for without your doubt, this book would never have happened. this will form the basis of what we call your ‘platform’. 