right and makes you happy to be a part of it, because, chances are, if that coffee is treating you like an individual, it’s also treating the people who made it as individuals as well.
being a decent person makes business better, and the more you know people personally or at least can hear individuals speak in their own words, the more it becomes feasible to be a good person. because the business model of being a decent human is a good looking one and therefore self sustaining. the better something looks, the longer we work to keep it around. 