importance of the person’s response and what consequences for you or for the other person might arise from a failure to respond.
when following up a sales presentation, your letter is primarily a good sales letter, but you also thank the person for the time and opportunity to explain your product or service and you emphasize the one or two features that the person seemed most taken with during your presentation. express your appreciation of their business, office, plant as well as your pleasure in the possibility of doing business with them.
when a meeting or event has been scheduled many months in advance, it’s sometimes necessary to send follow-up notes reminding 