important things in life for rider a are success and feeling important and this rider wants to avoid the feelings of failure at all times.
for rider b the most important things in life is love and feeling accepted and this rider wants to avoid the feelings of rejection at all costs.
so rider a values success over love and rider b values love over success and for rider a failure is worse than rejection and for rider b rejection is worse than failure.
as a result of this value difference, rider a might easily sell his horse (when he’s not successful with it and fails too often) and rider b will never 