copy the way people speak.
here’s the secret to successful radio advertising: your customer is in their car!
the majority of people who listen to radio are doing it while driving to and from work. or, driving for work. or just driving for fun. whatever the reason, the majority of radio listeners are in their cars.
what’s a typical car ride like for you? do you have time to write things down? do you have time to concentrate on complicated directions to locations for events that are days away? do you have time to consider a price comparison on a particular item? of course not! you’d have an accident if you did. but 