you may already have a pretty clear sense of who your ideal audience member is.
1. is this an audience that i want to be working with?
there’s a reason why i refer to it as an "ideal audience." you have a chance to choose the people you want to serve, and if you choose a person you don’t want to be working with, you’re setting yourself up to not be very happy with your business. think hard about who it is that you actually want to help. if you get stuck, sometimes it helps to start by who you definitely do not want to be working with.
2. is this a group 