every time you lay on the floor, you give that up. (suggesting to me that it's from diamond/pearl/platinum, which is another case all together. this program all types of building materials that cannot be very easily separated and so has to be disposed of all together. one critical point to close this piece is that the “it’s my game!” story for this marketing campaign carried with it a playful wink to the audience at all times. people tend to think that if one bank fails, others too can. businesses of all shapes and sizes are focused on ‘being digital’. 