Transformers used all forms of advertisement except viral marketing.
Hasbro 's promotional campaign for the film included deals with various companies ; advertising included a viral marketing campaign , coordinated releases of prequel comic books , toys , and books , as well as product placement deals with companies such as GM , Burger King , and eBay .
Transformers
used
all forms of advertisement except viral marketing
a viral marketing campaign , coordinated releases of prequel comic books , toys , and books , as well as product placement deals with companies such as GM , Burger King , and eBay