Surely Madison Avenue has enough brains to make a Hakeem ad--or a Clyde Drexler ad, or a Malone ad--that appeals to inner-city kids.
Inner city kids are more interested in ads about Hakeem, Clyde Drexler, and Malone. Madison Avenue has enough smart people to make ads about these individuals. 
The advertising people in Madison Avenue don't have the mental capacity to think of ads that inner city kids would like. 