The proposed rule contained information collections which would have required the manufacturers and retailers of cigarettes and smokeless tobacco to use established names for cigarettes and smokeless tobacco products, establish and maintain educational programs, observe certain formats and content requirements for labeling and advertising and the submission of labels, labeling and advertising to the FDA.
Cigarette manufacturers would be required to establish and maintain educational programs  regarding tobacco, according to the proposed rule.
The rule requires the retailers of smokeless tobacco to use any name they want for the smokeless tobacco products.