People also enjoy shows that make them feel they are not just gazing at the products of a distant culture but, for a brief time, are actually a part of that milieu, roaming about an Egyptian pyramid, a Chinese tomb, or a Russian palace.
People enjoy shows that make them feel like they're transported into the setting of the show.
People don't enjoy shows that transport them into the world of the show, but instead like gazing at the products of a different culture.