In one of Saul Bellow's books there is a sentence, which I have never been able to find since I first read it, about grasping the hot wire of publicity--and not being able to let go.
Saul Bellow's book mentions grasping the hot wire of publicity, then being unable to let go of it.
Publicity is a hard thing to master, which is why there have been no books penned about it.