I assume this is akin to why McDonald's trademarks "Mc"Everything?
1	I	I	PRON	PRP	Case=Nom|Number=Sing|Person=1|PronType=Prs	2	nsubj	2:nsubj	_
2	assume	assume	VERB	VBP	Mood=Ind|Number=Sing|Person=1|Tense=Pres|VerbForm=Fin	0	root	0:root	_
3	this	this	PRON	DT	Number=Sing|PronType=Dem	5	nsubj	5:nsubj	_
4	is	be	AUX	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	5	cop	5:cop	_
5	akin	akin	ADJ	JJ	Degree=Pos	2	ccomp	2:ccomp	_
6	to	to	SCONJ	IN	_	10	mark	10:mark	_
7	why	why	ADV	WRB	PronType=Int	10	advmod	10:advmod	_
8-9	McDonald's	_	_	_	_	_	_	_	_
8	McDonald	McDonald	PROPN	NNP	Number=Sing	10	nsubj	10:nsubj	_
9	's	's	PART	POS	_	8	case	8:case	_
10	trademarks	trademark	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	5	advcl	5:advcl:to	_
11	"	"	PUNCT	``	_	14	punct	14:punct	SpaceAfter=No
12	Mc	Mc	PROPN	NNP	Number=Sing	14	compound	14:compound	SpaceAfter=No
13	"	"	PUNCT	''	_	14	punct	14:punct	SpaceAfter=No
14	Everything	everything	PRON	NN	Number=Sing|PronType=Tot	10	obj	10:obj	SpaceAfter=No
15	?	?	PUNCT	.	_	2	punct	2:punct	_
