'They're the periods each fall, winter & spring when TV ratings are collected so that ad rates can be reset'
Sweeps
DOUBLE E: Theyre the periods each fall, winter & spring when TV ratings are collected so that ad rates can be reset
They're the periods each fall, winter & spring when TV ratings are collected so that ad rates can be reset
They're the periods each fall, winter & spring when TV ratings are collected so that ad rates can be reset
DOUBLE "E"
Sweeps
DOUBLE "E"