obtain {HEAD ~ a resultant performance level} of the retail business under examination corresponding to {TAIL ~ the capability scale dimension} 
obtain { HEAD ~ a resultant performance level } of the retail business under examination corresponding to { TAIL ~ the capability scale dimension }
OTH HEAD HEAD HEAD HEAD HEAD HEAD HEAD HEAD OTH OTH OTH OTH OTH OTH OTH OTH TAIL TAIL TAIL TAIL TAIL TAIL TAIL TAIL