In {TAIL ~ some embodiments}, an integrated physiological sensing headset capable of sensing a plurality of measures of biological response can be placed on a viewers head for measurement of his/her physiological data while the viewer is watching an event of {HEAD ~ the media} 
In { TAIL ~ some embodiments } , an integrated physiological sensing headset capable of sensing a plurality of measures of biological response can be placed on a viewers head for measurement of his / her physiological data while the viewer is watching an event of { HEAD ~ the media }
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