In other markets segments, the company might apply value at {HEAD ~ the request} of {TAIL ~ the customer} 
In other markets segments , the company might apply value at { HEAD ~ the request } of { TAIL ~ the customer }
OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH HEAD HEAD HEAD HEAD HEAD HEAD REL TAIL TAIL TAIL TAIL TAIL TAIL