receive {HEAD ~ an input} specifying a key analysis area corresponding to {TAIL ~ a retail business} under examination 
receive { HEAD ~ an input } specifying a key analysis area corresponding to { TAIL ~ a retail business } under examination
OTH HEAD HEAD HEAD HEAD HEAD HEAD OTH OTH OTH OTH OTH OTH OTH TAIL TAIL TAIL TAIL TAIL TAIL TAIL OTH OTH