In accordance with one aspect of the invention, the association of UPC and SKU data by the system facilitates {HEAD ~ implementation} of {TAIL ~ an incentive or loyalty program} by providing a universal rewards currency 
In accordance with one aspect of the invention , the association of UPC and SKU data by the system facilitates { HEAD ~ implementation } of { TAIL ~ an incentive or loyalty program } by providing a universal rewards currency
OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH HEAD HEAD HEAD HEAD HEAD REL TAIL TAIL TAIL TAIL TAIL TAIL TAIL TAIL TAIL OTH OTH OTH OTH OTH OTH