The present invention relates generally to purchaser incentive and {HEAD ~ awards redemption programs} and, more specifically, to the capture of retailer item identifiers and the matching of such retailer item identifiers with corresponding manufacturer item identifiers to facilitate, for example, data analysis and the provision of incentives and awards to {TAIL ~ consumers} 
The present invention relates generally to purchaser incentive and { HEAD ~ awards redemption programs } and , more specifically , to the capture of retailer item identifiers and the matching of such retailer item identifiers with corresponding manufacturer item identifiers to facilitate , for example , data analysis and the provision of incentives and awards to { TAIL ~ consumers }
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