determining media content use preferences based on user actions, wherein the media content use preferences comprise a plurality of user preference models, each user preference model comprising semantically similar keywords that correspond to the user actions, wherein the media content use preferences are further based on keywords extracted from {TAIL ~ information} corresponding to {HEAD ~ the user actions} 
determining media content use preferences based on user actions , wherein the media content use preferences comprise a plurality of user preference models , each user preference model comprising semantically similar keywords that correspond to the user actions , wherein the media content use preferences are further based on keywords extracted from { TAIL ~ information } corresponding to { HEAD ~ the user actions }
OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH TAIL TAIL TAIL TAIL TAIL OTH OTH HEAD HEAD HEAD HEAD HEAD HEAD HEAD