calculating a plurality of additional scores, wherein {TAIL ~ the total number} of scores calculated for the media equals the product of a total number of viewers, a total number of {HEAD ~ events} defined by the processor, a total number of physiological dimensions used by the processor, and a total number of mathematical operations used by the processor; and 
calculating a plurality of additional scores , wherein { TAIL ~ the total number } of scores calculated for the media equals the product of a total number of viewers , a total number of { HEAD ~ events } defined by the processor , a total number of physiological dimensions used by the processor , and a total number of mathematical operations used by the processor ; and
OTH OTH OTH OTH OTH OTH OTH OTH TAIL TAIL TAIL TAIL TAIL TAIL TAIL OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH HEAD HEAD HEAD HEAD HEAD OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH