An initial light control value calculation section calculates the backlights {HEAD ~ initial light control value K0} according to {TAIL ~ brightness} of an inputted image signal for each area 
according to
An initial light control value calculation section calculates the backlights { HEAD ~ initial light control value K0 } according to { TAIL ~ brightness } of an inputted image signal for each area
OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH HEAD HEAD HEAD HEAD HEAD HEAD HEAD HEAD HEAD REL REL TAIL TAIL TAIL TAIL TAIL OTH OTH OTH OTH OTH OTH OTH OTH