calculating {HEAD ~ a competitive advantage} of said product embodying the intellectual property asset relative to {TAIL ~ an average substitute product} in said product market using said data processing system 
relative to
calculating { HEAD ~ a competitive advantage } of said product embodying the intellectual property asset relative to { TAIL ~ an average substitute product } in said product market using said data processing system
OTH HEAD HEAD HEAD HEAD HEAD HEAD HEAD OTH OTH OTH OTH OTH OTH OTH OTH REL REL TAIL TAIL TAIL TAIL TAIL TAIL TAIL TAIL OTH OTH OTH OTH OTH OTH OTH OTH OTH