Based upon {HEAD ~ the relative competitive advantage contribution} of {TAIL ~ the intellectual property asset} to the overall competitive advantage of the product, a percentage of the overall value of the product is assigned to the intellectual property asset 
of
Based upon { HEAD ~ the relative competitive advantage contribution } of { TAIL ~ the intellectual property asset } to the overall competitive advantage of the product , a percentage of the overall value of the product is assigned to the intellectual property asset
OTH OTH HEAD HEAD HEAD HEAD HEAD HEAD HEAD HEAD HEAD REL TAIL TAIL TAIL TAIL TAIL TAIL TAIL TAIL OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH