search the populated analysis structure for {HEAD ~ criteria} that matches the key analysis area corresponding to the retail business under {TAIL ~ examination} 
search the populated analysis structure for { HEAD ~ criteria } that matches the key analysis area corresponding to the retail business under { TAIL ~ examination }
OTH OTH OTH OTH OTH OTH HEAD HEAD HEAD HEAD HEAD OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH TAIL TAIL TAIL TAIL TAIL