In {HEAD ~ other markets segments}, the company might apply value at the request of {TAIL ~ the customer} 
In { HEAD ~ other markets segments } , the company might apply value at the request of { TAIL ~ the customer }
OTH HEAD HEAD HEAD HEAD HEAD HEAD HEAD OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH TAIL TAIL TAIL TAIL TAIL TAIL