Based upon the relative competitive advantage contribution of {TAIL ~ the intellectual property asset} to the overall competitive advantage of the product, {HEAD ~ a percentage} of the overall value of the product is assigned to the intellectual property asset 
Based upon the relative competitive advantage contribution of { TAIL ~ the intellectual property asset } to the overall competitive advantage of the product , { HEAD ~ a percentage } of the overall value of the product is assigned to the intellectual property asset
OTH OTH OTH OTH OTH OTH OTH OTH TAIL TAIL TAIL TAIL TAIL TAIL TAIL TAIL OTH OTH OTH OTH OTH OTH OTH OTH OTH HEAD HEAD HEAD HEAD HEAD HEAD OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH