monitoring {HEAD ~ the user actions} to identify patterns of {TAIL ~ media content use} from the user actions 
monitoring { HEAD ~ the user actions } to identify patterns of { TAIL ~ media content use } from the user actions
OTH HEAD HEAD HEAD HEAD HEAD HEAD HEAD OTH OTH OTH OTH TAIL TAIL TAIL TAIL TAIL TAIL TAIL OTH OTH OTH OTH