search the populated analysis structure for {HEAD ~ criteria} that matches {TAIL ~ the key analysis area} corresponding to the retail business under examination 
matches
search the populated analysis structure for { HEAD ~ criteria } that matches { TAIL ~ the key analysis area } corresponding to the retail business under examination
OTH OTH OTH OTH OTH OTH HEAD HEAD HEAD HEAD HEAD OTH REL TAIL TAIL TAIL TAIL TAIL TAIL TAIL TAIL OTH OTH OTH OTH OTH OTH OTH