search {HEAD ~ the populated analysis structure} for criteria that matches the key analysis area corresponding to {TAIL ~ the retail business} under examination 
search { HEAD ~ the populated analysis structure } for criteria that matches the key analysis area corresponding to { TAIL ~ the retail business } under examination
OTH HEAD HEAD HEAD HEAD HEAD HEAD HEAD HEAD OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH TAIL TAIL TAIL TAIL TAIL TAIL TAIL OTH OTH