In accordance with one aspect of the invention, the association of UPC and SKU data by the system facilitates implementation of {HEAD ~ an incentive or loyalty program} by providing {TAIL ~ a universal rewards currency} 
by providing
In accordance with one aspect of the invention , the association of UPC and SKU data by the system facilitates implementation of { HEAD ~ an incentive or loyalty program } by providing { TAIL ~ a universal rewards currency }
OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH HEAD HEAD HEAD HEAD HEAD HEAD HEAD HEAD HEAD REL REL TAIL TAIL TAIL TAIL TAIL TAIL TAIL TAIL