associating one or more of the portable communication device users with an affinity group based on the profile data comparison to thereby create the group wherein {HEAD ~ at least one portable communication device user} is excluded from the affinity group based on {TAIL ~ the profile data comparison} 
associating one or more of the portable communication device users with an affinity group based on the profile data comparison to thereby create the group wherein { HEAD ~ at least one portable communication device user } is excluded from the affinity group based on { TAIL ~ the profile data comparison }
OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH HEAD HEAD HEAD HEAD HEAD HEAD HEAD HEAD HEAD HEAD HEAD OTH OTH OTH OTH OTH OTH OTH OTH TAIL TAIL TAIL TAIL TAIL TAIL TAIL TAIL