After a set of competition parameters that define the product are identified, {HEAD ~ the product} is quantitatively compared to {TAIL ~ competing products} in the marketplace to determine its overall competitive advantage relative to those competing product 
is quantitatively compared to
After a set of competition parameters that define the product are identified , { HEAD ~ the product } is quantitatively compared to { TAIL ~ competing products } in the marketplace to determine its overall competitive advantage relative to those competing product
OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH HEAD HEAD HEAD HEAD HEAD HEAD REL REL REL REL TAIL TAIL TAIL TAIL TAIL TAIL OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH