In {TAIL ~ accordance} with one aspect of the invention, {HEAD ~ the association} of UPC and SKU data by the system facilitates implementation of an incentive or loyalty program by providing a universal rewards currency 
In
In { TAIL ~ accordance } with one aspect of the invention , { HEAD ~ the association } of UPC and SKU data by the system facilitates implementation of an incentive or loyalty program by providing a universal rewards currency
REL TAIL TAIL TAIL TAIL TAIL OTH OTH OTH OTH OTH OTH OTH HEAD HEAD HEAD HEAD HEAD HEAD OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH