The competitive advantage contribution of the intellectual property asset relative to {HEAD ~ the total competitive advantage} of the product is calculated based upon {TAIL ~ a quantitative comparison} to the other intellectual property assets that are embodied in the same product and in competing products 
The competitive advantage contribution of the intellectual property asset relative to { HEAD ~ the total competitive advantage } of the product is calculated based upon { TAIL ~ a quantitative comparison } to the other intellectual property assets that are embodied in the same product and in competing products
OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH HEAD HEAD HEAD HEAD HEAD HEAD HEAD HEAD OTH OTH OTH OTH OTH OTH OTH TAIL TAIL TAIL TAIL TAIL TAIL TAIL OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH