Upon receiving a plurality of bids from one or more bidders, e.g., at computer system 100, a method in accordance with the present invention is invoked for determining the winning bid or winning combination of bids that maximizes {HEAD ~ the revenue} from {TAIL ~ the sale} of the items 
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Upon receiving a plurality of bids from one or more bidders , e.g. , at computer system 100 , a method in accordance with the present invention is invoked for determining the winning bid or winning combination of bids that maximizes { HEAD ~ the revenue } from { TAIL ~ the sale } of the items
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