An initial light control value calculation section calculates the backlights initial light control value K0 according to {TAIL ~ brightness} of {HEAD ~ an inputted image signal} for each area 
An initial light control value calculation section calculates the backlights initial light control value K0 according to { TAIL ~ brightness } of { HEAD ~ an inputted image signal } for each area
OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH TAIL TAIL TAIL TAIL TAIL OTH HEAD HEAD HEAD HEAD HEAD HEAD HEAD HEAD OTH OTH OTH