The fundamental premise of the present invention is that the value of an intellectual property asset can be calculated from the competitive advantage that it contributes to {HEAD ~ a discrete product} that competes in {TAIL ~ a marketplace} 
competes in
The fundamental premise of the present invention is that the value of an intellectual property asset can be calculated from the competitive advantage that it contributes to { HEAD ~ a discrete product } that competes in { TAIL ~ a marketplace }
OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH HEAD HEAD HEAD HEAD HEAD HEAD HEAD OTH REL REL TAIL TAIL TAIL TAIL TAIL TAIL