{HEAD ~ The present invention} relates generally to purchaser incentive and awards redemption programs and, more specifically, to the capture of retailer item identifiers and {TAIL ~ the matching} of such retailer item identifiers with corresponding manufacturer item identifiers to facilitate, for example, data analysis and the provision of incentives and awards to consumers 
relates to
{ HEAD ~ The present invention } relates generally to purchaser incentive and awards redemption programs and , more specifically , to the capture of retailer item identifiers and { TAIL ~ the matching } of such retailer item identifiers with corresponding manufacturer item identifiers to facilitate , for example , data analysis and the provision of incentives and awards to consumers
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