{HEAD ~ The competitive advantage contribution} of the intellectual property asset relative to {TAIL ~ the total competitive advantage} of the product is calculated based upon a quantitative comparison to the other intellectual property assets that are embodied in the same product and in competing products 
relative to
{ HEAD ~ The competitive advantage contribution } of the intellectual property asset relative to { TAIL ~ the total competitive advantage } of the product is calculated based upon a quantitative comparison to the other intellectual property assets that are embodied in the same product and in competing products
HEAD HEAD HEAD HEAD HEAD HEAD HEAD HEAD OTH OTH OTH OTH OTH REL REL TAIL TAIL TAIL TAIL TAIL TAIL TAIL TAIL OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH