Based upon the relative competitive advantage contribution of the intellectual property asset to {HEAD ~ the overall competitive advantage} of the product, a percentage of the overall value of {TAIL ~ the product} is assigned to the intellectual property asset 
Based upon the relative competitive advantage contribution of the intellectual property asset to { HEAD ~ the overall competitive advantage } of the product , a percentage of the overall value of { TAIL ~ the product } is assigned to the intellectual property asset
OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH HEAD HEAD HEAD HEAD HEAD HEAD HEAD HEAD OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH TAIL TAIL TAIL TAIL TAIL TAIL OTH OTH OTH OTH OTH OTH OTH