In some embodiments, an integrated physiological sensing headset capable of sensing a plurality of measures of biological response can be placed on a viewers head for measurement of his/her physiological data while {HEAD ~ the viewer} is watching {TAIL ~ an event} of the media 
In some embodiments , an integrated physiological sensing headset capable of sensing a plurality of measures of biological response can be placed on a viewers head for measurement of his / her physiological data while { HEAD ~ the viewer } is watching { TAIL ~ an event } of the media
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