After a set of competition parameters that define the product are identified, the product is quantitatively compared to {HEAD ~ competing products} in the marketplace to determine its overall competitive advantage relative to {TAIL ~ those competing product} 
After a set of competition parameters that define the product are identified , the product is quantitatively compared to { HEAD ~ competing products } in the marketplace to determine its overall competitive advantage relative to { TAIL ~ those competing product }
OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH HEAD HEAD HEAD HEAD HEAD HEAD OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH TAIL TAIL TAIL TAIL TAIL TAIL TAIL