In accordance with one aspect of the invention, the network may comprise any number of {HEAD ~ participants}, including consumers , retailers , {TAIL ~ manufacturers}, third party providers, and the like 
In accordance with one aspect of the invention , the network may comprise any number of { HEAD ~ participants } , including consumers , retailers , { TAIL ~ manufacturers } , third party providers , and the like
OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH HEAD HEAD HEAD HEAD HEAD OTH REL OTH OTH OTH OTH TAIL TAIL TAIL TAIL TAIL OTH OTH OTH OTH OTH OTH OTH OTH