search {TAIL ~ the populated analysis structure} for {HEAD ~ criteria} that matches the key analysis area corresponding to the retail business under examination 
search { TAIL ~ the populated analysis structure } for { HEAD ~ criteria } that matches the key analysis area corresponding to the retail business under examination
OTH TAIL TAIL TAIL TAIL TAIL TAIL TAIL TAIL OTH HEAD HEAD HEAD HEAD HEAD OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH OTH