Flirting
Flirting or coquetry is a social and sexual behavior involving body language, or spoken or written communication. It is used to suggest interest in a deeper relationship with another person and for amusement.
A person will flirt with another by speaking or behaving in such a way that suggests their desire to increase intimacy in their current relationship with that person. The approach may include communicating a sense of playfulness, irony, or by using double entendres.

Communication characteristics
Flirting takes the form of two main styles; verbal and non-verbal.

Verbal
A person can indicate flirting behavior by changing their verbal affect:

Alterations in vocal tone, such as pace, volume, and intonation.
Challenging their partner in order to increase tension and test the partner's reception to flirting.
Alternative forms include teasing, asking probing questions, and feigning disinterest.
Adoration of their partner, by praising the partner's self-assurance, intelligence, fashion style, etc.

Body language
Non-verbal flirting behavior can include:
Flicking of the hair
Prolonged eye contact
Brief touching
Open stance/posture
Proximity, and other gestures.

Etymology
The origin of the word "flirt" is unknown. The Oxford English Dictionary (first edition) associates the verb form—first used in 1580—with the intransitive "flit" and the noun form—ca 1590—with the transitive "flick".Flirt has been attributed to the French conter fleurette, which has fallen out of common use. The French word "fleurette" (small flower) was used in the 16th century in some sonnets and texts. While this term is now seen as outdated, this expression is still used in French, often mockingly, however the English gallicism, "to flirt" is in the common vernacular and has now become an anglicism.

Historical context
During World War II, anthropologist Margaret Mead was working in Britain for the British Ministry of Information and later for the U.S. Office of War Information, delivering speeches and writing articles to help the American soldiers better understand the British civilians, and vice versa. She observed in the flirtations between the American soldiers and British women a pattern of misunderstandings regarding who is supposed to take which initiative. She wrote of the Americans, "The boy learns to make advances and rely upon the girl to repulse them whenever they are inappropriate to the state of feeling between the pair", as contrasted to the British, where "the girl is reared to depend upon a slight barrier of chilliness... which the boys learn to respect, and for the rest to rely upon the men to approach or advance, as warranted by the situation." When flirting with each other, British women could interpret an American soldier's gregariousness as something more intimate or serious than he had intended.Communications theorist Paul Watzlawick researched courtship behaviors between English women and North American servicemen in late- to post-WWII, finding common misunderstandings of intent. The simple act of kissing during the 'wrong stage' of the courtship often led both parties to believe the other was being too forward, too soon.

European hand fans
The fan was extensively used as a means of communication and therefore a way of flirting from the 16th century onwards in some European societies, especially England and Spain. A whole sign language was developed with the use of the fan, and even etiquette books and magazines were published. Charles Francis Badini created the Original Fanology or Ladies' Conversation Fan, which was published by William Cock in London in 1797. The use of the fan was not limited to women, as men also carried fans and learned how to convey messages with them. For instance, placing the fan near the heart meant "I love you", while opening a fan wide meant "Wait for me".In Spain, where the use of fans (called "abanicos") is still very popular today, ladies used them to communicate with suitors or prospective suitors without attracting the notice of their families or chaperons. This use was highly popular during the 19th and early 20th centuries.

Purpose
People flirt for a variety of reasons. According to social anthropologist Kate Fox, there are two main types of flirting: flirting just for fun and flirting with further intent.In a 2014 review, sociologist David Henningsen identified six main motivations for flirting: sex, relational development, exploration, fun, self-esteem, and as a means to an end. Henningsen found that many flirting interactions involve more than one of these motives. There also appear to be gender differences in flirting motivation.

Courtship
Many people flirt as a courtship initiation method, with the aim of engaging in a sexual relationship with another person. In this sense, flirting plays a role in the mate-selection process. The person flirting will send out signals of sexual availability to another, and expects to see the interest returned in order to continue flirting. Flirting can involve non-verbal signs, such as an exchange of glances, hand-touching, and hair-touching; or verbal signs, such as chatting, giving flattering comments, and exchanging telephone numbers in order to initiate further contact.
Many studies have confirmed that sex is a motivation for flirting. Additionally, Messman and colleagues' study provided support for this hypothesis; it demonstrated that, the more one was physically attracted to a person, the higher the chances one would flirt with them.

Misinterpretation and consequences
Flirting with the goal of signaling interest appears as a puzzling phenomenon when considering that flirting is often performed very subtly. In fact, evidence shows that people are often mistaken in how they interpret flirting behaviors. Logically, if the main purpose of flirting is to signal interest to the other person, then the signaling would be done clearly and explicitly. A possible explanation for the ambiguous nature of human flirting lies in the costs associated with courtship signals. Indeed, according to Gersick and colleagues, signaling interest can be costly as it can lead to the disturbance of the nature of a relationship.Third parties can impose costs on individuals expressing sexual interest. Expressing sexual interest to somebody else's romantic partner is a highly punishable act. This often leads to jealousy from the person's partner which can trigger anger and (possible) physical punishment, especially in men. Third parties can also impose costs through the act of eavesdropping. These can lead to damage to one's reputation leading to possible social, economic and legal costs.The costs associated with interest signaling are magnified in the case of humans when compared to the animal world, as the existence of language means information can circulate much faster. For instance, in the case of eavesdropping, the information overhead by the eavesdropper can be spread to very large social networks, thereby magnifying the social costs.

Other motivations
Another reason people engage in flirting is to consolidate or maintain a romantic relationship with their partner. They will engage in flirting behaviors to promote the flourishing of their relationship with their partner.  People will also flirt with the goal of 'exploring'. In this sense, the aim is not necessarily to express sexual or romantic interest but simply to assess whether the other might be interested in them before making any decision about what they would want from that individual.
Henningsen and Fox also demonstrated that flirting can sometimes be employed just for fun. For instance, studies have shown that flirting in the workplace was used mostly for fun purposes.Another motive that drives flirting is developing one's own self-esteem by encouraging reciprocation.

Gender differences in motivations
Certain types of flirting seem to vary by gender. Henningsen and colleagues' study demonstrated that flirting with sexual intent was found to be more prominent amongst men while flirting for relationship development purposes was more often employed by women. Additionally, Henningsen found that women may engage in what he calls "practice flirting," that is, using the behavior to evaluate potential partners.In evolutionary biology, the parental investment theory states that females are more selective and males are more competitive, therefore predicting that flirting as courtship initiation will be more commonly used by males. The theory also predicts that females provide more resources to their offspring, which causes them to invest in a mate that can contribute to their offspring's survival.

Cultural variations
Flirting behavior varies culture to culture due to different modes of social etiquette, such as how closely people should stand, how long to hold eye contact, how much touching is appropriate and so forth. Nonetheless, some behaviors may be more universal. Ethologist Irenäus Eibl-Eibesfeldt discovered women from different continents (Africa and North America) behave similarly in some ways when flirting, such as nonchalantly breaking their gaze and smiling after first staring for a prolonged period of time.
In "contact cultures," such as those in the Mediterranean or Latin America, closer proximity is common, compared with cultures such as those in Britain or Northern Europe. The variation in social norms may lead to different interpretations of what is considered to be flirting.Japanese courtesans had another form of flirting, emphasizing non-verbal relationships by hiding the lips and showing the eyes, as depicted in much Shunga art, the most popular print media at the time, until the late 19th century.
The fan was extensively used as a means of communication and therefore a way of flirting from the 16th century onwards in some European societies, especially England and Spain. A whole sign language was developed with the use of the fan, and even etiquette books and magazines were published. Charles Francis Badini created the Original Fanology or Ladies' Conversation Fan, which was published by William Cock in London in 1797. The use of the fan was not limited to women, as men also carried fans and learned how to convey messages with them. For instance, placing the fan near the heart meant "I love you", while opening a fan wide meant "Wait for me".In Spain, where the use of fans (called "abanicos") is still very popular today, ladies used them to communicate with suitors or prospective suitors without attracting the notice of their families or chaperons. This use was highly popular during the 19th and early 20th centuries.
In Japan, flirting in the street or public places is known as nanpa.

See also
Anti-Flirt Club
Making out
Public display of affection
Wingman (social)


== References ==