Etika
Desmond Daniel Amofah (May 12, 1990 – c. June 19, 2019), better known as Etika, was an American YouTuber and online streamer. He became known online for his highly energetic reactions to Super Smash Bros. character reveals and Nintendo Direct presentations, and for playing and reacting to various games. The son of Ghanaian politician Owuraku Amofah, he lived in Brooklyn, New York, for most of his life.
Starting his online career in 2007, Amofah created his main YouTube channel, "EWNetwork" (Etika World Network), in 2012. His fanbase was dubbed the "JOYCONBOYZ" in reference to the Nintendo Switch controller, the Joy-Con. He garnered popularity following the release of Super Smash Bros. 4, with such a rise in prevalence largely stemming from his videos discussing news related to the game. His channel mainly centered around livestream material, namely playthroughs of recently released games and reaction-content. He also produced pre-recorded content.
Between late 2018 and 2019, Amofah demonstrated signs of mental distress, threatening to commit suicide on multiple occasions and being hospitalized several times. Amofah uploaded pornography to the EWNetwork channel in October 2018, resulting in its termination; he then posted statements on social media alluding to suicide. After issuing an apology, Amofah created another streaming channel, "EtikaFRFX", which was terminated in April 2019 for identical reasons. He proceeded to suffer a series of public breakdowns, including posting cryptic messages on social media and streaming himself being detained by the police.
On June 20, 2019, Amofah was reported missing after an apologetic video was uploaded to his "TR1Iceman" channel. After his body was recovered from the East River on June 24, the New York City Police Department confirmed his death online the next day. On June 26, the Office of Chief Medical Examiner concluded that Amofah had drowned after jumping from the Manhattan Bridge.  Amofah's death was met with expressions of both shock and grief by fans and fellow YouTubers alike, with many citing his case as an example of the indifference typically expressed towards mental health – many observers have commented that the signs of Amofah's mental deterioration were either downplayed or ignored prior to his suicide. Several memorials and murals were set up around New York City for Amofah shortly following his death, while various tributes were paid to him honoring his career as a prominent gaming personality.

Early life
Desmond Daniel Amofah was born on May 12, 1990, in Brooklyn, New York, to Owuraku Amofah, a Ghanaian politician and lawyer from Kibi, and Sabrina Amofah.
His father was based in Ghana in the 1990s, and Amofah had stated that he was distant from his father due to his political occupation. Amofah had an older brother, Randy Amofah, who died in 2010 from an asthma attack. He also had a half-brother, Cardinal Valery, who ventured into online video-creation following his death.In a 2018 livestream, Amofah stated that he attended the public school Shell Bank Junior High School for one year. He would be pulled out of the school by his mother following his repeated fighting with other students. He had also stated in a livestream that he attended Urban Assembly School for Law and Justice (SLJ), a small law-themed college preparatory public high school. He graduated in 2008 and attended the SLJ reunion 10 years after graduation.Prior to his career as a gaming YouTuber, Amofah was active in modeling and rapping, having uploaded rap videos from 2007 to 2009 under the name "Iceman". During that time, he released an independently-produced mixtape titled Written in Ice in 2007. Amofah started modeling in his early twenties and continued until 2015, stating that he stopped because he became less passionate about the occupation. He owned an account on the modeling and social media website Model Mayhem, where he stated he was "quite tall" and that his last measurement of height was "six feet, six inches".Amofah stated in a tweet that the pseudonym "Etika" came from the 2003 video game Sonic Battle. In the game, players could input a cheat code titled "EkiTa", and he decided to switch the T and the K to create his username as he "liked that result better". He was inspired to grow a hi-top fade from Grand Theft Auto: San Andreas, which featured the hairstyle in the game.

YouTube career
Origins and popularity (2012–2018)
Having previously used the YouTube account "TR1Iceman", Amofah created a new YouTube account under the username "EWNetwork" (Etika World Network) in 2012 to broadcast his gaming and reaction streams. Prior to the termination of the channel in 2018, he had more than 800,000 subscribers. Within months after creating a replacement YouTube channel, "EtikaFRFX", he had gained 300,000 subscribers, and reached over 130,000 subscribers on his "TR1Iceman" channel. In total, Amofah accumulated over 1 million subscribers across his multiple YouTube channels.Amofah's content was typically Nintendo-focused. His video output, initially centered around gaming news, evolved over time to a focus on Let's Play videos of Nintendo games alongside reaction videos of gaming announcements. Amofah's reaction videos, mainly of Nintendo Direct presentations, were noted for their characteristic exaggerated and energetic style; they typically featured elements such as him falling out of his chair in elated shock and tossing objects around his room. Amofah's channel garnered popularity in 2014, due to his reaction videos covering new information about the then-unreleased fighting game Super Smash Bros. 4. One of Amofah's most notable reactions of the game was his reaction to the Pokémon character Mewtwo being revealed as a DLC fighter; during the reaction, Amofah excitedly screams "Mewtwo!" several times. The video became Amofah's most viewed video on EWNetwork, with it being retweeted by the creator of the game, Masahiro Sakurai. A similar video where Amofah reacted to the announcement of Super Smash Bros. Ultimate also went viral in 2018. Amofah's channel continued to grow in popularity as he made more videos centered around his reactions to gaming news and YouTube drama; according to him, he was earning over $300,000 a year through stream donations. Despite his earnings, Amofah had revealed in a June 2017 video that he had dealt with multiple "chargebacks", or "fake donations" of large amounts of money sent to his PayPal account, which resulted in Amofah being charged with hundreds of dollars in processing fees.Amofah dubbed his fans the "JOYCONBOYZ", after the Nintendo Switch controllers known as the Joy-Con. The origin of the name came from a viral livestream in November 2016 where Amofah purported to have a Nintendo Switch console before its 2017 release. After the stream came under scrutiny by Nintendo fans, it was later revealed that the model Amofah displayed was 3D-printed by fellow YouTuber "Sandqvist" at his request, following a pre-recorded video Amofah uploaded titled "Life With Nintendo Switch" featuring the fake console. Amofah would frequently end his videos with his signature catchphrase "Take care of yourselves, and of course, as usual, please have yourself a damn good one". In Japan, Amofah was commonly referred to as "Guile-kun" in reference to his hairstyle, which resembled the character Guile from the fighting game Street Fighter. Though he primarily focused on Nintendo-related content, Amofah made playthroughs of video games from multiple publishers, such as Call of Duty, Overwatch, and Doki Doki Literature Club!, and was also a fan of games such as Final Fantasy VII and Minecraft. Amofah enjoyed anime and Japanese culture, frequently streaming himself watching series such as Attack on Titan while providing commentary.

Channel terminations and erratic behavior (2018–2019)
During the last months of his life, Amofah publicly demonstrated erratic behavior and signs of mental distress, which drew media attention while concerning both his fans and the YouTube community.
On October 23, 2018, Amofah was temporarily suspended from Twitter for using the word nigga in a tweet. He responded to the suspension by uploading a video of himself frequently saying the word and defending himself for using it. Amofah stated that the word had been adopted by black people "from a tool of hatred into a form of love" and should no longer be treated as a racial slur. During the video, Amofah name-checked rappers Travis Scott and Drake, who use the word in their songs. Two days later, Amofah uploaded pornography to EWNetwork, which violated YouTube's policies and consequently led to the channel's termination. He was also banned from Twitch that year for using the word faggot during a stream. Following the termination of the channel, Amofah posted cryptic messages to social media, including the statement "it's my turn to die", coupled with a screenshot of his terminated account. Several of his followers felt that the messages and posts were suicidal in nature, which quickly stirred up a panic within his following. Inactive for three days following the incident, Amofah checked into a mental hospital where he claimed he was examined by doctors and given anxiety medication. He later apologized on his subreddit r/EtikaRedditNetwork. Amofah also cited issues with YouTube's rules as one of the main factors for shutting down his channel, claiming on Twitter that he purposefully deleted the account "as a form of protesting against edgy content demonetization and PC policy".After the termination of his first YouTube account, Amofah subsequently created a new channel in October 2018 called "EtikaFRFX", which he explained would comprise more sincere content where "he would be more himself". Although Amofah's new channel initially grew in popularity, the channel was terminated in April 2019 after Amofah posted pornographic material once again. Following said termination, Amofah posted several tweets related to suicide, the first one stating "Savonarola! I'm going to kill myself! You lot certainly have already. Shame on you all, silly humans". He then tweeted he would kill himself by shooting himself in the head. This tweet subsequently led to his detainment and hospitalization. Christine Cardona, who had dated Amofah from 2011 to 2017, confirmed that she was with him when he was taken to the hospital. Days later, Amofah posted a photoshopped picture of himself holding a gun, which Cardona later confirmed was fake.
Amofah continued to evince erratic behavior throughout the rest of April. On April 29, after tweeting a vast quantity of cryptic messages, including homophobic and ethnic slurs which he later deleted, he blocked close friends of his and other YouTubers. Later that day, he livestreamed himself being detained by police to over 19,000 viewers on Instagram Live, after a concerned fan notified police about his tweets. Before being detained, Amofah shouted phrases and quotes from his apartment window, including "The revolution will not be televised", which he also posted to Twitter repeatedly. The stream, which lasted for 45 minutes and resulted in Amofah trending on Twitter, culminated in the police escorting Amofah out of his apartment, where he was subsequently taken to a Brooklyn hospital in an ambulance.After being released, Amofah was interviewed one day after the stream by the host of the Internet news show DramaAlert, Daniel "Keemstar" Keem. In the interview, Amofah made various statements primarily referencing death and his views on the world, at one point mentioning that he was the "antichrist" and that he wanted to "purge all life". Keem questioned whether Amofah's actions leading up to the interview were publicity stunts, and if Amofah had a genuine mental breakdown. Denying that his actions were a publicity stunt, Amofah later claimed that life was a "video game" and that "death means nothing"; Keem then asked Amofah that if life were a simulation, "then why live?... Just jump off a cliff? If it's just a simulation, who cares?" Following the interview, Amofah was detained again for assaulting a police officer. He was not arrested for the incident but instead taken to a hospital. Amofah was released on May 14 and continued making reaction videos on his TR1Iceman channel, along with claiming that he assaulted the police officer in self-defense.Amofah's erratic behavior around this time was perceived by a significant portion of the online world as humorous in nature, rather than indicative of genuine mental ailment. The video where Amofah assaulted a police officer was posted online with the caption "LMFAOOOOOOOO", with the clip featuring witnesses to the event laughing. On social media, many viewers mocked his behavior by spamming clown emojis. Amongst his fanbase, rumors circulated that Amofah's various controversies formed part of an alternate reality game, with such rumors emerging from a stream Amofah posted in September of 2017 and becoming more prominent following his first channel termination.

Disappearance and death
At midnight on June 20, 2019, a video titled "I'm sorry" was uploaded to Amofah's TR1Iceman channel. In the video, Amofah walks through the streets of New York City talking about his mental health and suicidal thoughts along with the negative aspects of social media. He apologizes for pushing people away from him while also advising caution towards the overuse of social media. YouTube soon removed the video for violating its Community Guidelines, although Amofah's fans reposted the video to other outlets. After leaving some of his personal belongings on the pedestrian walkway, Amofah jumped from the Manhattan Bridge and drowned.Amofah was reported missing to the New York Police Department (NYPD) the day after the "I'm sorry" video was uploaded. Shortly after his disappearance, fellow Internet personalities and his fans tried to reach out to him to offer their help and show their appreciation for his work over the years. Amofah's belongings were soon discovered on the pedestrian walkway of the Manhattan Bridge. They included a backpack, wallet, laptop bag, cell phone, a change of clothes, and a Nintendo Switch.On the evening of June 24, a body was observed near Pier 16, approximately half a mile (0.8 km) down the East River from where Amofah's belongings were recovered, and reported to the NYPD. By the morning of June 25, the NYPD and emergency medical services had recovered the body, confirmed it was Amofah, and stated that he was dead at the point of discovery. The following day, the Office of Chief Medical Examiner confirmed the cause of death was suicide by drowning.

Reactions
Amofah's death highlighted social media platforms' handling of posts by users who appear at risk of mental illness or who are contemplating suicide. YouTube, in removing Amofah's final video, stated that removal of such videos is standard practice in order to "reduce the potential for copycat acts of self-harm, videos that express suicidal ideation", and as part of this, sends information to users relating to national suicide hotlines in order to provide help.Following the announcement of his death, Amofah became the top trending topic on Twitter worldwide as many of his fans posted tributes for him. Several YouTubers also offered their condolences to Amofah on social media. PewDiePie was one of the first YouTubers to post a tribute to Amofah, stating in a tweet, "Hard to grasp that he's actually gone, left us way too soon. You will continue to live on in our hearts. Rest in peace Etika". Beauty YouTuber James Charles expressed on Twitter: "My heart is so so heavy hearing this news. I hope that the community FINALLY realizes that creators are human beings with real, valid feelings". The official "YouTube Creators" Twitter account posted a tribute to Amofah, writing: "We mourn the loss of Etika, a beloved member of our gaming creator community". Rapper Lil Nas X also shared his condolences, stating that he "didn't know Amofah very well" but did know that he "inspired many and made a lot of people very happy".The circumstances surrounding Amofah's death prompted discussions on social media about dealing with mental health as a content creator. In an article from The Verge, internet personalities such as Asmongold and CoryxKenshin lamented how the negativity targeted towards content creators can be detrimental to their well-being, and that people who leave negative remarks on social media do so with the perception that online content creators are immune to such criticism, due to their ability to make money online. Fiona Nova, content creator and friend of Amofah, also condemned his fans on Twitter for disregarding his mental health struggles as jokes, while Cardona stated that Amofah was attracted to the vitriol he received. Journalists and mental health researchers found several videos Amofah had posted that showed evidence of his troubled state but were taken as jokes by some of his viewers. As a result, some took Amofah's final video as another joke and disregarded any concern over his well-being; Keem initially thought Amofah's final video was a premeditated publicity stunt, stating after Amofah's death, "I was never fully convinced that he was mentally ill or in trouble because of our private convos". Such mental health researchers suggested that Amofah's situation reflected the need for more research on the effects of social media on content creators' mental health. Writing about his struggles with mental health, Patricia Hernandez of Polygon reflected on how Amofah wasn't taken seriously enough both from his fans and from mental health facilities. Hernandez remarked on Amofah's situation that "it's the gnawing, uneasy realization that everything was unfolding in front of our eyes, clearly and openly, and it didn't make any difference. It's the sinking feeling that maybe, just maybe, we — viewers, social media, platforms like YouTube — let this happen".Keem briefly became a target of some of Amofah's fans, who blamed him for Amofah's suicide due to the DramaAlert interview and statements made in tweets before and following the interview. Keem later posted screenshots of a series of texts allegedly sent to him by Amofah's mother Sabrina, which stated that "Etika loved Keemstar's show" and had only wanted to make a memorable appearance on it. Despite Sabrina's alleged defense of Keem, he was later accused of influencing Amofah's death in a May 2020 video by internet personality Ethan Klein. Klein also referred to the allegation on the Frenemies podcast while discussing Amofah. In response, Keem stated: "His mother came out with a statement saying that I am in no way responsible for the tragic loss of Etika, and he's still doing it. He just made this big rant and said stuff that I have never said". Keem also claimed that Amofah's friends and family had told Klein to stop using Amofah's suicide to attack him. Along with his other controversies, the video resulted in Keem ending his sponsorship with the energy drink company G Fuel.

Legacy
Amofah's death led to numerous tributes across social media honoring his career.
In 2019, The New York Times Magazine posted a tribute acknowledging Amofah's impact as a YouTuber, with writer Jamie Lauren Keiles noting that his content's appeal "had always been figuring out which parts were real", and that he "was himself until the end". The same year, Kotaku included Amofah in their list of the top gamers of the year, remarking that his death prompted many of his fans and other internet personalities to discuss the impact of social media on mental health. BBC listed the news of Amofah's death as one of the biggest technology news stories of 2019, noting the various commemorations of him throughout the year; writer Leo Kelion stated that "Etika's claim in his final video that 'this world's gonna forget me' shows no sign of coming true any time soon". In an article from NBC News, esports journalist Rod Breslau stated that Amofah "will go down as one of greatest entertainers in video game history".Following Amofah's suicide, both fans and YouTubers on social media asked for YouTube to re-upload Amofah's final video to help memorialize him. A Change.org petition, which also asked for Amofah's original channel to be restored to preserve his legacy, was started and garnered more than 380,000 signatures. Another Change.org petition which reached over two million signatures called for Amofah to be buried at YouTube headquarters, which he stated was his wish during an earlier livestream. YouTube also attracted criticism for not including a tribute to Amofah in the 2019 installment of YouTube Rewind. PewDiePie later uploaded his own version of the video titled "YouTube Rewind 2019, but it's actually good", which featured a homage to Amofah among other deceased content creators in 2019.
Several days after his death, fans erected a memorial on Amofah's behalf on the pedestrian walkway of the Manhattan Bridge, leaving letters, fan art, Twizzlers, Nintendo-related products, and other memorabilia. In the Super Smash Bros. community, a tournament was held as a tribute to Amofah featuring the antagonist Ridley from the video game series Metroid, a character Amofah often played. Posthumously, he was awarded the "Best Reaction" award at the 3rd Annual Smashies Awards which took place at Super Smash Con 2019. Fans of Amofah later pointed out that the second DLC Fighter Pass for Super Smash Bros. Ultimate contains several characters Amofah had expressed a strong liking towards, including Pyra and Mythra from Xenoblade Chronicles 2 and Min Min from Arms, following the February 2021 Nintendo Direct, leading Amofah to trend on Twitter.In addition to tributes, various fundraisers for mental health charities came into fruition following Amofah's death. YouTuber and web designer Abe Hunter, along with YouTuber Double A, converted Amofah's website into a fundraiser site where 100% of the profits were to be donated to the National Alliance on Mental Illness (NAMI) in Amofah's name. They raised $11,315.25 in total, which Hunter donated to the NAMI on July 15, 2019. Several days later on July 21, 2019, PewDiePie along with American actor Jack Black started a fundraiser on the crowdfunding website GoFundMe for the NAMI. PewDiePie and Black streamed themselves playing Minecraft together to raise money for their fundraiser, with the former donating $10,000 and the stream raising over $30,000 in total.After raising money for charity, Abe Hunter and Double-A worked with mural artist BK Foxx and graffiti artists Kestaadm and JMZWalls to create a 40-feet-long mural completed by November 2019 dedicated to Amofah in Bushwick, Brooklyn. The mural was created to celebrate Amofah's life and to help bring awareness to mental health issues. Dutch YouTuber Reversal, who was friends with Amofah, organized a campaign with his 350,000 fans for the company Niantic to add the mural's location as a virtual "PokéStop" in the augmented reality game Pokémon Go in memory of Amofah. The mural was added to the game in February 2020. Abe Hunter, Double-A and BK Foxx would organize another mural in dedication of Amofah in 2022.In August 2019, an Indiegogo campaign was started on Amofah's behalf. The charity campaign was created to earn donations for The Jed Foundation. Contributors to the campaign received a custom-made pair of Etika-themed Joy-Con shells dubbed "Etikons". The campaign had raised over $10,000 by the end of 2019. Additional Etikons had been made and sold online after the campaign, but according to the individual selling the shells, Nintendo had sent them a cease and desist letter around September 2020 demanding they halt all further sales of the remaining stock due to the use of trademarked terms on the shells. Nintendo subsequently received criticism for this decision.

See also
List of solved missing person cases: post-2000
List of YouTubers

Notes
References
Secondary sources
Primary sources
In the text, these references are preceded by a double dagger (‡):

Further reading
External links

Etika at IMDb
Etika's channel on YouTube
Etika on Instagram
Etika on Twitter