context: In the mining town of Gold Lick, Oregon, Jeff (Taylor Sharpe), a young fan of B movie actor Bruce Campbell, and his friend Clayton (Logan Martin) go out to a cemetery to meet two girls, Big Debbie (Ariel Badenhop) and Little Debbie (Ali Akay). Jeff removes a medallion off the mausoleum, unleashing the Chinese god of the dead, Guan Di (James Peck), who kills Clayton and the Debbies while Jeff flees.
  Meanwhile, Bruce Campbell is finishing filming for the fictional Cave Alien II, and is promised a birthday surprise from his agent, Mills Toddner (Ted Raimi). Bruce meets Jeff, who kidnaps Campbell and takes him to Gold Lick in hopes that his hero can save the town from Guan Di. Upon arrival, Bruce assumes it's his birthday surprise from Mills, and thinks it's all a movie, despite a lack of cameras and a script, and agrees to "help". He learns about Guan-Di in the town's hall and during a dinner party, Bruce gets on the good side of Jeff's mother, Kelly (Grace Thorsen), who had initially been irritated by Bruce's behavior.
  After gearing up at Gold Lick's gun shop, Bruce and many citizens of Gold Lick go out into the woods to take on Guan Di, which Bruce still thinks is part of a movie. Bruce then finds out that it's all real and flees Gold Lick, angering the townspeople, disappointing Kelly and upsetting Jeff. As part of a running gag, an Italian painter (also played by Ted Raimi) constantly repaints the population sign every time someone dies, including himself. Bruce returns to his caravan to find that everyone, including his own dog, hates him a lot. He has a restraining order placed upon him by his ex-wife, Cheryl (Ellen Sandweiss), and finds that his "surprise birthday present" from Mills was just a singing prostitute named Kasey (Janelle Farber). Bruce is then called by Jeff, who informs him that he's going to take on Guan Di alone in spite of Bruce's retreat.
  Kasey takes Bruce back to Gold Lick, where he is treated with contempt and tries to reconcile with Kelly. To rescue Jeff, they both drive to the old cemetery, in which they set up dynamite at the mausoleum and try to lure Guan Di inside with one of Jeff's cardboard cut-outs of Bruce, which Guan Di doesn't fall for. After kissing Kelly, Bruce decides to sacrifice himself (with bean curd playing a significant role in luring Guan Di) and the dynamite is blown up. He emerges from the debris alive, and hangs the medallion back onto the mausoleum wall to ease the spirit. Guan Di then also comes back to life, and at the very last minute, it turns out the whole scenario was a movie. Bruce argues with Ted Raimi about the cliched ending and turns it into a happy ending, which involves Bruce and Kelly married, living in a nice house with their son, Jeff, who is accepted into Harvard University. After the movie ends, Bruce asks "What could be a better ending than that?", after which Guan Di appears and attacks Bruce.
question: Who is Bruce being mistaken for by fans?
answer: talyer