What term did former Yahoo! vice-president and author Seth Godin originate whereby potential customers 'opt-in' to receive advertising?
Seth Godin Partners invested $4 million in Yoyodyne in return for a 20% stake. At Yoyodyne, Godin published "Permission Marketing: Turning strangers into friends and friends into customers". In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo's vice president of direct marketing. In March 2006, Godin launched Squidoo. In July 2008, Squidoo was one of the 500 most visited sites in the world. By 2014, it was no longer considered financially viable and was sold to HubPages. Godin is the author of 18 books. "Free Prize Inside" was a "Forbes" Business Book of the Year in 2004,
Seth Godin his publisher for his book "The Icarus Deception." Godin was inducted into the American Marketing Association's Marketing Hall of Fame in 2018. Seth Godin's blog was named by "Time" among its 25 best blogs of 2009. Godin and his wife Helene live in Hastings-on-Hudson, New York with their two sons. Seth Godin Seth W. Godin is an American author and former dot com business executive. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and