What was Alan Sugar's catchphrase during the TV series The Apprentice?
The Apprentice (UK TV series) viewers. The programme's winner, Iain Morgan, won a prize of over £200,000. In the fourth series of "Charlie Brooker's Screenwipe", Brooker parodied "The Apprentice", with Brooker taking on the role of a Sugar-like character dressed in a crown and gown, and replacing the catchphrase, "You're fired" with "You're fucked." The children's comedy sketch show "Horrible Histories" features "Historical Apprentice" as a recurring sketch. This directly references "The Apprentice" and Lord Sugar, and features two different teams from different historical periods. Lord Sugar starred in a mock clip of "The Apprentice" within the 2012 "Doctor Who" episode, "The Power of Three".
The Apprentice (UK TV series) 28 February 2010 that the contestants would no longer refer to Alan Sugar as 'Sir Alan', but instead must call him 'Lord Sugar', following his elevation to the House of Lords. Because of the 2010 General Election being held in the United Kingdom, the BBC opted to delay the sixth series until after it had been held, as Alan Sugar had ties to the government at the time; although he stated his intention of maintaining his position in the show, the running of "The Apprentice" during the general election could have been a "risk to impartiality". Advertising of the series