After nearly 40 years of TV advertising, what Kimberly-Clark brand replaced a real animal with a CGI (computer generated imagery) in late 2010?
Kimberly-Clark Kimberly-Clark Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes, and Huggies disposable diapers and baby wipes. Founded in Neenah, Wisconsin, in 1872 and based in Irving, Texas, since 1985, it has approximately 42,000 employees. The British subsidiary holds Royal Warrants from both Queen Elizabeth II and Charles, Prince of Wales. Kimberly-Clark is also listed among the Fortune 500. Subsidiaries under Kimberly-Clark include Kimberly-Clark Professional. Kimberly, Clark and Co.
Computer-generated imagery Computer-generated imagery Computer-generated imagery (CGI) is the application of computer graphics to create or contribute to images in art, printed media, video games, films, television programs, shorts, commercials, videos, and simulators. The visual scenes may be dynamic or static and may be two-dimensional (2D), though the term "CGI" is most commonly used to refer to 3D computer graphics used for creating scenes or special effects in films and television. Additionally, the use of 2D CGI is often mistakenly referred to as "traditional animation", most often in the case when dedicated animation software such as Adobe Flash or Toon Boom is