From which country does 'Kronenbourg' lager originate?
Kronenbourg 1664 (UK) TV ad plays off common depictions of St Bernard dogs with barrels around their necks, however in this ad they used Alsatians who deliver Kronenbourg 1664 to the deserving. Kronenbourg 1664 (UK) Kronenbourg 1664 is a golden pale lager with an alcohol percentage of 5.00% ABV. It was first brewed in 1664 in the Alsace region of France by master brewer Geronimus Hatt. Kronenbourg 1664 is now produced in the UK by Heineken after being bought from Scottish & Newcastle. The French lager contains Strisselspalt hops, unique to the Alsace, which are used in its brewing process and give the
Kronenbourg Brewery Majesty Queen Elizabeth II. British company Scottish and Newcastle (S&N) plc acquired it in 2000 for £1.7 billion. In April, 2008, S&N's operations were sold to Heineken and Carlsberg, the latter acquiring Kronenbourg. Its main breweries are in Obernai and in Champigneulles, although the Champigneulles site is now up for sale. On 2 April 2015, Brasseries Kronenbourg launched a new corporate identity which it will use in corporate communications. It was designed by Carré Noir, which has been the brewery's design agency for several years. According to a press release, the new logo reaffirms Kronenbourg's identity as a French brewer