What was the name of the competitor to the Matchbox die cast car, introduced by Mattel in 1968?
Hot Wheels Hot Wheels Hot Wheels is a brand of 1:64, 1:43, 1:18 and 1:50 scale die-cast toy cars introduced by American toy maker Mattel in 1968. It was the primary competitor of Matchbox until 1997, when Mattel bought Tyco Toys, then-owner of Matchbox. Many automobile manufacturers have since licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints and detailing. Although Hot Wheels were originally intended for children and young adults, they have become popular with adult collectors, for whom limited edition models are now made available. In 2018, Hot Wheels celebrated the making
Matchbox (brand) and in North America. Like many high value collectable items Matchbox models are now prone to faking. Rare variations can be quite easily made up using genuine parts, and then sold as a "rare" variation. For a more complete listing see the List of model car brands. The following are the main competitors to Matchbox, producing cars in the 1:64 scale: Matchbox (brand) Matchbox is a popular toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc. The brand was given its name because the original die-cast Matchbox toys were sold in boxes