According to the television advert, which website gets confused with ‘Compare The Market’?
Compare the Market Australia Compare the Market Australia Comparethemarket.com.au is an Australian price comparison website operated by Compare the Market Pty Ltd. It offers a service for customers to compare a range of general insurance, health insurance, life insurance, energy and personal finance products. The company is well known for its ‘Compare the Meerkat’ marketing campaign created by communications agency VCCP and starring CGI Russian billionaire meerkat Aleksandr Orlov, voiced by Simon Greenall. Comparethemarket.com.au was launched in Australia in 2012, six years after the launch of comparethemarket.com in the UK. Using the comparethemarket.com.au service, Australian customers can compare a number of products based on
Compare the Market Australia business continues to use these characters in their own marketing. Another meerkat character, Baby Oleg, was introduced at the end of 2015. The storyline continued with Aleksandr Orlov buying the Compare the Market business, and introduced a human character named Tom. In 2017, the company launched a limited run of meerkat toys for their health insurance customers. Aleksandr’s catchphrase, “simples”, is so well known that it can be found in both the Macmillan English dictionary, as well as the Oxford English Dictionary. Compare the Market Australia Comparethemarket.com.au is an Australian price comparison website operated by Compare the Market Pty Ltd.