In terms of Skyfall product placement what watch brand does James Bond wear?
Omega SA change from the Rolex Submariner that Bond had previously worn was a change in the business environment surrounding modern films and product placement. Omega was eager to participate in high-profile co-promotions/product placement opportunities, especially the James Bond franchise, to further its brand image/awareness. It accomplished this by supplying products and finance (something that the conservative Rolex company avoids, presumably because it sees no benefit for itself). For the 40th anniversary of James Bond (2002) a commemorative edition of the watch was made available model 2537.80.00 (10,007 units). The watch is identical to the model 2531.80.00 except the blue watch dial
Product placement subconscious mind. Implicit effects are more relevant for purchase decisions and therefore more valuable than explicit reactions. Recall describes whether people can name a product after seeing it within the content. Research showed that there is a significant relationship between product placement and recall. Product placement also leads to changes in attitude towards the product or brand. A lot of research has shown a higher purchase intention as a result of product placement. Product placement affects the audience on a conscious, but also subconscious level. Science showed that there does not even need to be an explicit, conscious effect to