In a series of 1980s TV commercials, high-end diners couldn’t tell the difference when their fresh ground roast coffee was “secretly replaced” with what brand of instant coffee?
Instant coffee Nescafé, International Roast, Extra, Folgers, Maxwell House, Robert Timms, Black Salami and Starbucks VIA. Close to 50% of the world's green coffee is used to produce instant coffee. Instant coffee is available in powder or granulated form contained in glass and plastic jars, sachets, or tins. The user controls the strength of the resulting product by adding less or more powder to the water, ranging from thin "coffee water" to very strong and almost syrupy coffee. Instant coffee is also convenient for preparing "iced coffee" like the Greek frappé. In some countries, such as Portugal, Spain, and India, instant coffee
Instant coffee Instant coffee Instant coffee, also called soluble coffee, coffee crystals, and coffee powder, is a beverage derived from brewed coffee beans that enables people to quickly prepare hot coffee by adding hot water to the powder or crystals and stirring. Instant coffee is commercially prepared by either freeze-drying or spray drying, after which it can be rehydrated. Instant coffee in a concentrated liquid form is also manufactured. Advantages of instant coffee include speed of preparation (instant coffee dissolves quickly in hot water), lower shipping weight and volume than beans or ground coffee (to prepare the same amount of beverage), and