The Urbis Centre in Manchester is soon to be the home of which national museum?
Culture of Manchester cities' Premier League clubs, Manchester City and Manchester United. Both have museums at the City of Manchester Stadium and Old Trafford football stadium. Furthermore, the National Football Museum is moving to Urbis in Manchester city centre and will become its new permanent home. The move to Manchester is aimed at maximising the museum's visitor rates - it is predicted the move will boost visitor rate fourhold to 400,000 rather the 100,000 annual visitors at its previous home in Preston. The new National Football Museum is due to open in late 2011. In Cheetham Hill, the Manchester Jewish Museum tells the
Urbis figures trebled by January 2004 steadily increasing to fivefold by April 2004. Urbis' chief executive admitted in 2010 that the 'Museum of the City', which ran from 2002 to 2004, "just didn't work". In 2004, a radical decision was taken to rebrand Urbis as an exhibition centre for British popular culture with emphasis on Manchester and no longer called a museum in an attempt to give it a clear identity. With no admission fee, Urbis shook off its white elephant title as visitor numbers rose and over a quarter of visitors came from outside the city. Urbis closed in February