‘Welcome to Joyville’ is an advertising slogan for which confectionery brand?
The Natural Confectionery Company Co. Due to successful advertising and marketing campaigns, increased distribution and a growing range of products, sales grew dramatically. By 2003, The Natural Confectionery Co. product range consisted of 18 products, including sweet, sour and soft jubes. The Natural Confectionery Company's jellies had become the most popular jelly product on Australian supermarket shelves. In April 2003 The Natural Confectionery Company was bought out by Cadbury Schweppes group of companies. The company has also diversified into beverages. In 2008 Cadbury Schweppes introduced products under "The Natural Confectionery Company" brand in the United Kingdom and used advertisements that gave the sweets voices
Advertising slogan Advertising slogan Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh-ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines or tags are American terms describing brief public communications to promote certain products and services. In