What is the (usually somewhat aspirational) meaning of Latin term Ad Astra, often used in slogans and marketing?
Ad astra (phrase) Ad astra (phrase) Ad astra is a Latin phrase meaning "to the stars". The phrase has origins with Virgil, who wrote "sic itur ad astra" ("thus one journeys to the stars", from "Aeneid" book IX, line 641, spoken by Apollo to Aeneas's young son Iulus) and "opta ardua pennis astra sequi" ("desire to pursue the high (or hard to reach) stars on wings" book XII, lines 892–893, spoken by Aeneas to his foe Turnus in their combat). Another origin is Seneca the Younger, who wrote "non est ad astra mollis e terris via" ("there is no easy way from the
Ad Astra (convention) Ad Astra (convention) Ad Astra is an annual science fiction fantasy and horror convention in Ontario. Major events of the convention include the Masquerade, Guest of Honour presentations, panel discussions, Art Show, and Dealer's Room, as well as a wide variety of privately run room parties. Other events on the convention program include a games room, book launches, and the Saturday evening dance. Ad Astra's programming features a wide variety of discussion panels on various topics of interest to science fiction and fantasy fans. Writing, art, and costuming workshops are also often seen each year at the convention. Ad Astra