What brand of push-up bra was heavily publicized?
Wonderbra Wonderbra The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company." In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra.
Underwire bra gain widespread popularity until the 1950s, when the end of World War II freed metal for domestic use. In the 1940s, Howard Hughes had an underwire push-up bra designed for Jane Russell to emphasize her breasts in "The Outlaw". According to Russell, the "ridiculous" contraption was painful and she secretly wore her own bra during the movie. The brassiere is now in a Hollywood museum. With the popularity and widespread use of the underwire bra that started during the 1950s, the underwire was incorporated into many bra designs, and underwire bras were built into other articles of clothing. By 1990,