Which famous sports-sponsoring organization has a winged hourglass logo, the oldest registered mark of its industry?
Longines designation awarded to all of the pieces in the Record collection. Longines Longines (), is a Swiss luxury watchmaker based in Saint-Imier, Switzerland. Founded by Auguste Agassiz in 1832, it is owned by the Swatch Group. Its winged hourglass logo, registered in 1889, is the oldest unchanged, still active registered trademark. Based in Saint-Imier since 1832, the "Compagnie des Montres Longines Francillon S.A." had its 175th anniversary in 2007. The brand evolved from a "comptoir" to a full-fledged "manufacture" operation and then back down to an "établisseur" today, since the early 1980s, as a Swatch Group company. Longines' certified as
Hourglass of time. These were especially common sculpted as epitaphs on tombstones or other monuments, also in the form of the winged hourglass, a literal depiction of the well-known Latin epitaph "tempus fugit" ("time flies"). The origin of the hourglass is unclear. Its predecessor the clepsydra, or water clock, is known to have existed in Babylon and Egypt as early as the 16th century BCE. According to the "Journal of the British Archaeological Association" the so-called clepsammia were in use before the time of St. Jerome (335 CE), and the first potential representation of an hourglass is in a sarcophagus dated