'So easy a caveman could do it' was an advertising slogan for what company?
GEICO Cavemen park. In 2004, GEICO began an advertising campaign featuring Neanderthal-like cavemen in a modern setting. The premise of the commercials is that GEICO advertises that using their website is "so easy, a caveman could do it"; and that this slogan offends several cavemen, who not only still exist in modern society but live as intelligent, urbane bachelors. The first three GEICO commercials to feature cavemen were "Apartment", "Apology", and "Boom Mic". Jeff Daniel Phillips and Ben Weber played the two earliest cavemen and continuously reprise their roles. Actor John Lehr appears most frequently as the caveman, while Ben Wilson has
Advertising slogan to scholars. Critics argue taglines are a self-gratifying, unnecessary form of corporate branding that is neither memorable nor pithy. However, proponents argue if taglines enter everyday public discourse, the company's market influence could exponentially increase. A marketing slogan can play a part in the interplay between rival companies. A functional slogan usually: The business sloganeering process communicates the value of a product or service to customers, for the purpose of selling the product or service. It is a business function for attracting customers. Advertising slogan Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a