In the first series of the Esure Insurance TV adverts, Michael Winner's famous quote was Calm down dear, it's only a what?
Esure adverts made for the brand alongside a pink 'Sheilamobile'. The brand become one of the fastest selling insurance brands in the UK. Sheilas' Wheels focuses on women drivers but has offered cover to men too from its launch. The product includes benefits such as enhanced bag cover. Esure is also known for its high-profile commercials with Michael Winner, used from 2002 to 2005 and resuming in 2007. The adverts spawned the phrase, "Calm down dear, it's a commercial". Winner was temporarily replaced by Mr. Mouse, a blue animated mouse character with an American accent. Mr. Mouse was designed by Sian
JAKAZiD JAKAZiD Joshua James "Josh" McInnes (born May 7, 1988), better known by his artist name JAKAZiD, is a record producer from Portsmouth, England. He owns and manages the label Aural Adrenaline and was previously signed to the record label Nukleuz. He is usually associated with writing happy hardcore music and remixing other well-known songs in this style. JAKAZiD first gained worldwide notoriety as the creator of "Calm Down Dear", a viral video remix of the Esure car insurance television adverts broadcast in the UK starring television personality Michael Winner. The remix received praise from the company itself, one spokesman for