Which 1947-originated DeBeers slogan is according to Advertising Age magazine the best advertising slogan of the 20th century (perhaps aided by a 1956 Fleming creation)?
De Beers Government of the Republic of Botswana). The transaction was worth £3.2 billion (US$5.1 billion) in cash and ended the Oppenheimer dynasty's 80-year ownership of De Beers. De Beers successfully advertised diamonds to manipulate consumer demand. One of the most effective marketing strategies has been the marketing of diamonds as a symbol of love and commitment. A young copywriter working for N. W. Ayer & Son, Frances Gerety (1916–1999), coined the famous advertising slogan, 'A Diamond is Forever', in 1947. In 2000, "Advertising Age" magazine named 'A Diamond is Forever' the best advertising slogan of the 20th century. Other successful campaigns
Advertising slogan Advertising slogan Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh-ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines or tags are American terms describing brief public communications to promote certain products and services. In