Which prime minister launched the ‘I’m Backing Britain’ campaign?
I'm Backing Britain 'Backing Britain' campaign, but former Maxwell editor Roy Greenslade noted that Maxwell was "a rogue politician" whose protectionist campaign was a "fruitless [cause]". At an after-dinner speech in Burnley on 8 January, Prime Minister Harold Wilson criticised those who were "complaining that the other fellow is not pulling his weight" including trade unionists who pointed to the failures of individual employers. Wilson declared "What we want is 'back Britain', not back-biting". Wilson, who later wrote that the campaign "was a helpful and robust response to the gloom and near-defeatism" after devaluation, put Edmund Dell, Under-Secretary at the Department of Economic
I'm Backing Britain bags. Even the Prime Minister noted that everyone seemed to be carrying them. Postmaster General Edward Short encouraged the Royal Mail to introduce an "I'm Backing Britain" franking mark, which was used on 84 million letters passing through 125 Post Offices between 9 and 29 February. Increased visibility of the Union Flag distressed some commentators. Philip French, writing in the "New Statesman", described being "constantly confronted" by the flag as "one of the more painful aspects" of the campaign. The campaign found expression in the giving of conscience money to the Exchequer, as noted by "The Guardian" Financial Editor William