The logo of which General Motors car brand is on the shirts of Manchester United FC
Manchester United F.C. started a second spell in 1992. Umbro's sponsorship lasted for ten years, followed by Nike's record-breaking £302.9 million deal that lasted until 2015; 3.8 million replica shirts were sold in the first 22 months with the company. In addition to Nike and Chevrolet, the club also has several lower-level "platinum" sponsors, including Aon and Budweiser. On 30 July 2012, United signed a seven-year deal with American automotive corporation General Motors, which replaced Aon as the shirt sponsor from the 2014–15 season. The new $80m-a-year shirt deal is worth $559m over seven years and features the logo of General Motors brand
General Motors Chapter 11 reorganization off brands and killing brands like Pontiac and Goodwrench, General Motors Company has restructured its brand architecture and has adopted a new corporate identity. The practice of putting the "GM Mark of Excellence" on every car, no matter what the brand, was discontinued in August 2009. The company has moved from a 'corporate-endorsed, hybrid-brand' architecture structure (where GM underpinned every brand) to a 'multiple-brand, corporate-invisible' brand architecture structure. The company's familiar square blue "badge" has been removed from the Web site and advertising, in favor of a new, subtle all-text logo treatment. October 10, 2008: GM considered exchanging its remaining