What long running ABC sports program promised viewers 'the thrill of victory and the agony of defeat'?
ESPN on ABC news division where he lured established anchors and correspondents such as David Brinkley and Diane Sawyer and paid unheard-of salaries, including the first million-dollar contract to Barbara Walters. Arledge personally produced all ten of ABC's Olympic Games broadcasts, created the primetime "Monday Night Football" and coined the famous "thrill of victory, agony of defeat" tagline first used on "Wide World of Sports" – although ABC insiders of that era attribute the authorship to legendary sports broadcaster Jim McKay. Over the next few years, the look of the network's sports telecasts became more intimate and entertaining as under Arledge, ABC introduced
Running boom of the 1970s victory was covered by ABC, including dramatic coverage of the finish, when a German imposter ran into the stadium ahead of Shorter. Serving as guest color commentator was writer Erich Segal, who called out over the airwaves (but obviously inaudible to Shorter) "It's a fraud, Frank." In 2000, the "Washington Post" included the phrase among the ten most memorable American sports calls. The television story changed the way Americans viewed the sport of long-distance running. According to Joe Muldowney, at the time "most Americans had no idea what the marathon was, let alone its weird 26.2-mile distance. Some folks may