A staple of Swedish furniture stores, what hex shaped wrench is included in everything Ikea sells (including the meatballs!)?
IKEA effect I'm not sure what the backlash would be against Ikea." IKEA effect The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name derives from the name of Swedish manufacturer and furniture retailer IKEA, which sells many furniture products that require assembly. The IKEA effect has been described as follows: "The price is low for IKEA products largely because they take labor out of the equation. With a Phillips screwdriver, an Allen wrench and rubber mallet, IKEA customers can very literally build an entire home's worth of furniture on
IKEA comparing the prices of 49 IKEA products in South Korea and other countries. In February 2013, IKEA announced it had pulled 17,000 portions of Swedish meatballs containing beef and pork from stores in Europe after testing in the Czech Republic found traces of horsemeat in the product. The company removed the Swedish meatballs from stores' shelves on 25 February 2013, but only made the announcement public after Swedish newspaper Svenska Dagbladet uncovered what happened. In a March 2013 media report, an IKEA representative stated that the corporation had forced Familjen Dafgård, its main meatball supplier, to cease business with eight