In response to the crappy reputation High Fructose Corn Syrup has these days, the Corn Refiners Association has applied for permission to rename it to what?
Public relations of high fructose corn syrup counter to his efforts. The article includes links to Ivan's Facebook page and a study on HFCS. On September 14, 2010, the Corn Refiners Association applied for permission to use the name "corn sugar" in place of "high-fructose corn syrup" on food labels for products sold in the United States. According to a press release, "Consumers need to know what is in their foods and where their foods come from and we want to be clear with them," said CRA president Audrae Erickson. "The term 'corn sugar' succinctly and accurately describes what this natural ingredient is and where it comes
Corn Refiners Association Corn Refiners Association The Corn Refiners Association (CRA) is a trade association based in Washington, D.C. and representing the corn refining industry in the United States. Corn refining encompasses the production of corn starch, corn oil, and high fructose corn syrup (HFCS). Members of the CRA include Archer Daniels Midland, Cargill, Ingredion, Roquette America, Inc. and Tate & Lyle Ingredients Americas. The CRA launched a public relations campaign in 2008 called “Changing the Conversation about High Fructose Corn Syrup” (HFCS). Initial commercials stated that HFCS was "natural". In more recent commercials characters state HFCS is 'made from corn, has no