First introduced commercially by Wham-O in 1957, what toy, which consistently makes the list of top toys ever, consists of a plastic ring 28 inches or 40 inches in diameter?
Wham-O sold the design to Wham-O in 1957. In 1959, Wham-O marketed a slightly modified version of the toy, which they renamed the Frisbee—and once again a Wham-O toy became a common part of 1950s life. In the early 1960s, Wham-O created the Super Ball, a high-bouncing ball made of a hard elastomer Polybutadiene alloy, dubbed Zectron, with a 0.92 coefficient of restitution when bounced on hard surfaces. Around 20 million Super Balls were sold that decade, and the NFL named the Super Bowl games after it. The Frisbee and Hula Hoop created fads. With other products, Wham-O tried to capitalize
Wham-O tryout periods. Old ones were retired, for a few years or permanently, as their popularity waned. Since the toys were simple and inexpensive, they could be sold by a wide range of retailers, from large department stores to five and dime stores. As Wham-O changed ownership, its new management adjusted this formula to accommodate the changing toy industry, which had increasingly complex toys and fewer distribution channels. By 2006, Wham-O's product line included several groups of related items using licensed brand names. For example, Sea-Doo is a brand of personal water craft owned by Bombardier; Wham-O makes a Sea-Doo line