In the early 1990s, Nike ran a series of Bo Knows TV commercial featuring what athlete, the first in the modern era to play both professional football and baseball in the same year, trying his hand at various sports, including basketball (with Michael Jordan) and Tennis (with John McEnroe)?
Bo Knows Bo Knows "Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. Jackson was the first athlete in the modern era to play professional baseball and football in the same year. He was a suitable spokesman for Nike's shoe geared toward an athlete engaged in more than one sport or with little time between activities to switch to sport-specific footwear. The original "Bo Knows" ad was a television commercial by firm Wieden & Kennedy. The spot opens with a shot of Jackson playing baseball
Bo Knows and fellow ballplayer Kirk Gibson saying, "Bo knows baseball." The next scene shows Jackson on the gridiron, with quarterback Jim Everett explaining, "Bo knows football." Jackson then plays basketball, tennis, ice hockey, professional wrestling, and goes running, with Michael Jordan, John McEnroe, Hulk Hogan, and Joan Benoit vouching for Jackson's knowledge of their sports (Wayne Gretzky, when confronted with Jackson laying a body check, simply says "No.") The ad concludes with Jackson trying to play the guitar—and failing badly—whereupon blues legend Bo Diddley exclaims, "Bo, you don't know Diddley!" Coincidentally, the spot first aired during the commercial break immediately following