One of the most effective and efficient forms of marketing is abbreviated to the initials WOM; what is it?
Word-of-mouth marketing Word-of-mouth marketing Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations (e.g. 'seeding' a message in a networks rewarding regular consumers to engage in WOM, employing WOM 'agents'). While it is difficult to truly control WOM, research has shown that there are three generic avenues to 'manage' WOM for the purpose of WOMM: 1.) Build a strong WOM foundation (e.g. sufficient levels of satisfaction, trust and commitment), 2.) Indirect WOMM management which implies that managers only have a moderate amount of
The World Is What It Is in 1996. The biography has been extensively reviewed: the reviewers include Paul Theroux, who wrote an earlier book about Naipaul. The biography was selected by the editors of the "New York Times Book Review" as one of the "Times"' "10 Best Books of 2008". It won the 2008 National Book Critics Circle Award in Biography, and the British literary award the Hawthornden Prize. The World Is What It Is The World Is What It Is: The Authorized Biography of V. S. Naipaul is a biography of the Nobel Prize-winning author V. S. Naipaul by Patrick French. It was published in