What type of product was the failed brand Dasani?
Dasani Morpeth, Northumberland-based Abbey Well bottler in 2008, branded under the Schweppes brand name (which Coca-Cola holds the UK rights to) to provide a locally sourced water brand for the event. To meet Olympic branding regulations, Abbey Well water was labeled as "Still Water" for on-camera appearances during the Games. In Ireland, it is marketed as Deep River Rock. Dasani Dasani () is a brand of bottled water from the Coca-Cola company, launched in 1999, after the success of Aquafina (produced by Coca-Cola-rival PepsiCo). It is one of many brands of Coca-Cola bottled water sold around the world. The product is
Dasani launched in the UK on 10 February 2004. The product launch was labelled "a disaster", a "fiasco", and a "PR catastrophe". Prior to the launch, an article in "The Grocer" trade magazine had mentioned that the source of the Dasani brand water was treated tap water from Sidcup, a suburban area on the outskirts of London. By early March 2004, the mainstream press had picked up the story and it became widely reported that Sidcup tap water, after being processed by reverse osmosis, had been remineralized, bottled and sold under the Dasani brand name in the UK. Although Coca-Cola never