What was the former name of Jaguar motors
Jaguar Cars Jaguar Cars Jaguar (, ) is the luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer with its headquarters in Whitley, Coventry, England and owned by the Indian company Tata Motors since 2008. Jaguar Cars was the company that was responsible for the production of Jaguar cars until its operations were fully merged with those of Land Rover to form Jaguar Land Rover on 1 January 2013. Jaguar's business was founded as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing bodies for passenger cars. Under the ownership of S. S. Cars Limited the
Guy Motors operation in South Africa was losing them £300,000 a year. By 1961, Guy had no choice but to enter receivership. Sir William Lyons, managing director of Jaguar, acquired the company for £800,000, transferring its assets to a new company, Guy Motors (Europe) Limited, which left all the liabilities with the now defunct Guy Motors Limited, the name eventually reverting to "Guy Motors Ltd" in 1966. Jaguar immediately set about rationalisation, reducing both the number of employees and the range of vehicles in production. Guy continued to be successful throughout the 1960s, with the development of the Victory trambus and the