A station logo that TV broadcasters overlay over a portion of the screen-area to identify the channel (known in the UK and New Zealand as a DOG and in the USA and Canada as a bug), is known as what in Australia?
Digital on-screen graphic Digital on-screen graphic A digital on-screen graphic (originally known as digitally originated graphic, and known in the UK and New Zealand by the acronym DOG; in the US, Canada, Ireland and Australia as a bug or network bug) is a watermark-like station logo that most television broadcasters overlay over a portion of the screen area of their programs to identify the channel. They are thus a form of permanent visual station identification, increasing brand recognition and asserting ownership of the video signal. In some cases, the graphic also shows the name of the current program. Some television networks use an
Digital on-screen graphic at certain times, making it harder to counterfeit. Many news broadcasters also place a clock alongside their bug. In the United States, Canada, Australia, and New Zealand, DOGs may also include the show's parental guideline rating. In Australia, this is known as a Program Return Graphic (PRG). It has become common to place text above the station's logo advertising other programs on the network. In many countries, some TV networks put "live" in the bottom of the DOG to advise viewers that the program is live, as opposed to a repeat. During televised sports events, a DOG may also display