What French fashion company sells its Birken Bag over $10,000, but makes it nearly impossible to purchase in order to create the illusion of scarcity?
It bag a celebrity, would become that season's must-have bag, selling in large numbers. Designers such as Bottega Veneta, Chanel, Fendi, Hermès, Prada, Gucci, and Vuitton continued to be known as creators of desirable bags, rather than enjoying fame for one or two specific models. Among the more successful individual designs created during this time were the "Paddington" by Chloé, the "Motorcycle" by Balenciaga, and the "Alexa" (named for Alexa Chung) by Mulberry. Chloé, in order to enhance the prestige and scarcity of the "Paddington", enforced a waiting list for orders, although this led impatient customers to knowingly purchase counterfeit bags. Must-have
Müller (German trade company) cosmetics store with large drugstore (approx. 50 000 items) and perfumery (approx. 28 000 items) section, but apart from beauty care products it also sells commodities and fashion accessories, health food and dietary supplements, as well as some over-the-counter drugs, household products, toys, multi-media (i.e. movies on DVD as well as music CDs), stationery and books. Its portfolio consists of approx. 188 000 products total. Unlike competing chains such as dm-drogerie markt, Müller mostly sells products directly from the German domestic market (in a manner similar to parallel importing) in all countries where it operates. Müller (German trade company) Müller