Launched in December 2014 to target a younger female audience, what is ITV’s newest channel?
ITVBe ITVBe ITVBe is a British free-to-air television channel owned by ITV Digital Channels Ltd, a division of ITV plc. The channel launched on 8 October 2014, and is wholly funded by advertising and sponsorship. A high-definition simulcast, ITVBe HD, launched on Virgin Media on 19 November 2014, along with a one-hour timeshift service, ITVBe +1. Both subsidiary channels were exclusive to the Virgin platform until the ITVBe +1 service was made available on the Sky and Freesat platforms on 15 December 2014. ITVBe targets a younger female audience, including shows such as: International series: Films: On 3 September 2018 the
Target audience loyal and high-profit customers, in order to ensure a return on investment (Cahill, 1997, p. 10-11). To effectively determine the brand's target audience, marketing managers should consider the three main general aspects of target audience grouping: demographics, psychographics and consumer lifestyle (Percy, Rossiter, & Elliott, 2001, p. 65). To determine the target audience, the business must first identify what problem their product or service solves, or what need or want it fulfils (Sherlock, 2014). The problem must be one that consumers are aware of and thus will be interested in solving. For example, a problem could be a lack of