Now a brand of General motors what is oldest active American car make?
General Motors Companion Make Program General Motors Companion Make Program The General Motors Companion Make Program was a mid-1920s program to introduce brands to fill pricing and design gaps in GM's brand (mark) lineup General Motors pioneered the idea that consumers would aspire to buy up an automotive product ladder if a company met certain price points. As General Motors entered the 1920s, the product ladder started with the price-leading Chevrolet make, and then progressed in price, power and appointments to Oakland, Oldsmobile, Buick and ultimately to the luxury Cadillac marque. However, by the mid-1920s, a sizable price gap existed between Chevrolet and Oakland, while
General Motors led group has helped the Pace Awards program worldwide. In 2004, GM gave $51,200,000 in cash contributions and $17,200,000 in-kind donations to charitable causes. The General Motors Foundation (GM Foundation) receives philanthropic bequests from General Motors. It is a 501(c)(3) foundation incorporated in 1976. As it emerged from bankruptcy and company reorganization in 2010, GM structured its brand portfolio (brand architecture). Some nameplates like Pontiac, Saturn, Hummer, and service brands like Goodwrench were discontinued. Others, like Saab, were sold. The practice of putting the "GM Mark of Excellence" on every car, no matter what the brand, was discontinued in August