What brand of cereal has used a leprechaun as its mascot since 1964?
Lucky Charms Lucky Charms Lucky Charms is a brand of cereal produced by the General Mills food company since 1964. The cereal consists of toasted oat pieces and multi-colored marshmallow shapes ("marbits" or marshmallow bits). The label features a leprechaun mascot, Lucky, animated in commercials. Lucky Charms was created in 1964 by product developer John Holahan. General Mills management challenged a team of product developers to use the available manufacturing capacity from either of General Mills' two principal cereal products—Wheaties or Cheerios—and do something unique. Holahan came up with the idea after a visit to the grocery store in which he decided
Notre Dame Leprechaun Notre Dame Leprechaun The Notre Dame leprechaun is the mascot of the University of Notre Dame (Notre Dame) Fighting Irish athletics department. He appears at athletic events, most notably at football games. It was designed by sports artist Theodore W. Drake in 1964 for US$50. The Leprechaun was featured in the cover of "TIME" magazine in November 1964. The Fighting Irish logo features a side view of The Leprechaun with his fists up, ready to battle anyone that comes his way. The live version is a student, chosen annually at tryouts, dressed in a cutaway green suit and Irish country