What marketing term derives from the centuries-old practice of burning an owner's mark on a beast?
Return on marketing investment brand equity). With this knowledge, marketing investments can be redirected away from under-performing activities to better performing marketing media. Long-term ROMI is often criticized as a "silo-in-the-making"—it is intensively data driven and creates a challenge for firms that are not used to working business analytics into the marketing analytics that typically determine resource allocation decisions. Long-term ROMI, however, is a sophisticated measure used by a number of firms interested in getting to the bottom of value for money challenges often posed by competing brand managers. However, it is often unclear exactly what it means to 'show a return' on marketing
The Marketing Practice to find one agency that offered a fully integrated B2B marketing solution. The Marketing Practice bases its commercial results focus on integrating all marketing disciplines in one place. This includes Creative, Content, Planning, Data, Digital and Inside Sales. Previous achievements include generating EMEA sales of 284x marketing investment for Atos and improving the Microsoft Lumia business market share from 12% to 26%. The agency has also been recognised as being in the top three 100% revenue B2B agencies in the B2B Agencies Benchmarking Report. In 2008 The Marketing Practice moved to its current premises in The Old Estate Yard, East