The success of what shoe brand has resulted from the aerobics fitness craze of the 80s?
Reebok Reebok. Fireman was working for team sports and negotiated a deal to license and distribute the Reebok brand in the United States. The division was called Reebok USA Ltd. Later that year, Fireman introduced three new shoes to the market at $60. By 1981, Reebok reached more than $1.5 million in sales. In 1982, Reebok debuted the Reebok Freestyle aerobics shoe, the first athletic shoe designed for women. Fitness professional Gin Miller became the face of "Step Reebok," the company's aerobics fitness campaign and program. The following year, Reebok's sales were $13 million. The company began expanding from tennis and
Aerobics and Fitness Association of America Aerobics and Fitness Association of America The Athletics and Fitness Association of America (AFAA) is a fitness education company that was established in 1983, and operates out of Sherman Oaks, California. The company was previously known as the Aerobics and Fitness Association of America, but changed its name in July 2016. According to Andrew Wyant, president and general manager of the National Academy of Sports Medicine (NASM), parent organization of AFAA, the name change was to better demonstrate the vision AFAA has for a future in fitness that includes so many more activities than aerobics classes. AFAA offers education workshops