Which bespoke gentleman’s tailor is located at No 1 Savile Row, London?
Savile Row to move with comfort. Though the reputation of tailoring on Savile Row is for bespoke suits, ready-to-wear clothes were introduced by Gieves & Hawkes, a company formed in 1974 by the merger of two separate businesses who both date from the late 19th century: Gieves, a Royal Navy tailor founded in Portsmouth; and Hawkes, a London-based cap-maker and tailor to the British Army. Hardy Amies Ltd further broadened the scope and appeal of tailoring in Savile Row: in 1961, he staged the first men's ready-to-wear catwalk shows, at the Ritz Hotel in London, he designed costumes for the 1966 England
Savile Row tailoring shop fronts and utilised marketing and publicity to their advantage. For example, when Richard James (tailor) opened its Savile Row store in 1992, it introduced Saturday opening, something of a revolution to Savile Row at that time. Eight years later in 2000, Richard James (tailor) opened a new shop with large plate glass windows that allowed customers to see inside. The new generation challenged the traditional Savile Row styling, bringing twists and "a fine sense of colour to bespoke suits." They were seen to "push the envelope of modern suit making and bespoke active wear, creating more contemporary silhouettes with