"What term was popularized in the books ""The Gutenberg Galaxy: The Making of Typographic Man"" (1962) and ""Understanding Media"" (1964) by Marshall McLuhan to describe how the instantaneous movement of information from every quarter to every point at the same time has heightened human awareness of responsibility?"
The Gutenberg Galaxy The Gutenberg Galaxy The Gutenberg Galaxy: The Making of Typographic Man is a 1962 book by Marshall McLuhan, in which the author analyzes the effects of mass media, especially the printing press, on European culture and human consciousness. It popularized the term "global village", which refers to the idea that mass communication allows a village-like mindset to apply to the entire world; and "Gutenberg Galaxy", which we may regard today to refer to the accumulated body of recorded works of human art and knowledge, especially books. McLuhan studies the emergence of what he calls Gutenberg Man, the subject produced by
The Gutenberg Galaxy a century ago. I wish somebody else had written it. It will be a useful prelude to the rewrite of "Understanding Media" [the 1960 NAEB report] that I'm doing now." McLuhan's "The Gutenberg Galaxy" won Canada's highest literary award, the Governor-General's Award for Non-Fiction, in 1962. The chairman of the selection committee was McLuhan's colleague at the University of Toronto and oftentime intellectual sparring partner, Northrop Frye. The Gutenberg Galaxy The Gutenberg Galaxy: The Making of Typographic Man is a 1962 book by Marshall McLuhan, in which the author analyzes the effects of mass media, especially the printing press, on