What was the name ofthe sports label bought out by JJB Sports in 2002?
JJB Sports He was the man who helped to turn the clothes retailer Next into one of Britain's largest retailers. In an effort to distance themselves from the majority "own branded" offering of main competitor Sports Direct, JJB's stock package mainly comprised products from the main sportswear suppliers, such as Nike, Adidas, Puma, and Reebok. However, JJB did operate its own brands, including 'Patrick' (menswear and football accessories), and 'Olympus' (womenswear and fitness accessories). JJB Sports launched their shopping site, JJB Sports Store, with a view to expanding their market. The majority shareholder of JJB Sports Plc was Dave Whelan, but his
JJB Sports Sutton, St Helens, supermarket. The original JJB sports store was established by John Jarvis Broughton in the early 1900s and later was purchased by John Joseph Bradburn. As these initials were all the same the business was known locally as JJB's. When Whelan bought the store from Bradburn, he kept the JJB name During the early 1990s, the store portfolio grew to stores totalling 120 by 1994, at which point the company was floated on the London Stock Exchange. In July 1998, JJB bought its largest domestic competitor Sports Division. The acquisition made JJB one of the largest sports retailers