Greek jeweller Sotirio Voulgaris founded which luxury goods brand, noted for its capitalized branding including Latin-style V for a U?
Bulgari Rome in 1884 by the silversmith Sotirios Voulgaris (Italian: Sotirio Bulgari) as a single jewellery shop that has, over the years, become an international brand. The company has evolved into a player in the luxury market, with an established and growing network of stores. The trademark is usually written BVLGARI in the classical Latin alphabet, and is derived from the surname of the company's founder Sotirios Voulgaris (1857-1932, , ). The root of the surname Voulgaris is Βούλγαρ ("Voulgar"), which in Greek translates as "Bulgarian". In Italy he changed it to Bulgari, which although different, further emphasizes the same meaning
Luxury goods purpose of displaying wealth or income of their owners. These kinds of goods are the objects of a socio-economic phenomenon called "conspicuous consumption" and commonly include luxury vehicles, watches, jewelry, designer clothing, yachts, as well as large residences, urban mansions, and country houses. A luxury brand or prestige brand is a brand for which a majority of its products are luxury goods. It may also include certain brands whose names are associated with luxury, high price, or high quality, though few, if any, of their goods are currently considered luxury goods. LVMH (Louis Vuitton Moet Hennessy) is the largest luxury