What is the correct representation of the burger chain brand?
History of Burger King brand around and strengthening its position against its main rival, McDonald's. One of his first acts was to initiate an advertising plan emphasizing claims that Burger King's flame-broiled burgers were better and larger than its rival's. The program, arguably the first attack ads on a food chain by a competitor, was controversial in that before it fast food ads only made allusions to the competition without ever mentioning them by name. McDonald's sued Burger King, their ad agency at the time J. Walter Thompson. The child actress Sarah Michelle Gellar was also implicated in the lawsuit because of her appearance
What-A-Burger with the Virginia-based corporations (What-A-Burger of Virginia, Inc. and What-A-Burger of Newport News, Inc.) and the chain based in Texas (Whataburger) was decided in 2004. Based upon the evidence presented when the lawsuit was brought more than 50 years later, the founders, since deceased, apparently first became aware of each other's businesses in 1970. Representatives of the Texas chain told the courts during the federal lawsuit that the company had no plans for expansion into Virginia. (Neither the North Carolina-based What-A-Burger chain nor any of the many others with similar names was a party to this lawsuit). At the conclusion