For which Queen did Josiah Wedgwood, in 1765 create cream coloured earthernware known as Queensware?
Wedgwood outset, Josiah Wedgwood worked with the established potter Thomas Whieldon until 1759, when relatives leased him the "Ivy House" in Burslem, Stoke-on-Trent, which allowed him to start his own pottery business. His marriage to Sarah Wedgwood, a distant cousin with a sizable dowry, helped him launch his new venture. In 1765, Wedgwood created a new form of creamware, a fine glazed earthenware, which impressed the then British Queen consort Charlotte of Mecklenburg-Strelitz, who gave official permission to call it "Queen's Ware". This new form sold extremely well across Europe. In 1766, Wedgwood bought "Etruria", a large Staffordshire estate, as both
Josiah Wedgwood sufficient. Just as he felt that his flowerpots would sell more if they were called 'duches of Devonshire flowerpots', his creamware more if called Queensware, so he longed for Brown, James Wyatt, and the brothers Adam to lead the architect in the use of his chimney pieces and for George Stubbs to lead the way in the use of Wedgwood plaques. Wedgwood hoped to monopolize the aristocratic market, and thus win for his wares a special distinction, a social "cachet" which would filter to all classes of society. Wedgwood fully realized the value of such a lead and made the