The name of which Spanish explorer who discovered the Missisippi river in 1539, was remembered in the make of a 1950s US automobile?
DeSoto (automobile) DeSoto (automobile) DeSoto (sometimes De Soto) is an American automobile marque that was manufactured and marketed by the DeSoto Division of the Chrysler Corporation from 1928 to the 1961 model year. The De Soto marque was officially dropped November 30, 1960, with over two million vehicles built since 1928. The DeSoto make was founded by Walter Chrysler on August 4, 1928, and introduced for the 1929 model year. It was named after the Spanish explorer Hernando de Soto. The DeSoto logo featured a stylized image of the explorer who led the first European expedition deep into the territory of the
American automobile industry in the 1950s that Chrysler began using the "300" name again, as a rebadged Cordoba for the latter half the model year. It would be 20 more years before they again used the name, this time for the Chrysler 300M, which was produced for the 1998 through 2004 model years. Finally in the 2005 model year, the Chrysler 300 was introduced and as of 2018, is still in production. Notes Bibliography American automobile industry in the 1950s The 1950s were pivotal for the American automobile industry. The post-World War II era brought a wide range of new technologies to the automobile consumer, and