What is the term coined by Brown and Kulik in 1977 to explain a memory that is laid down in great detail during a significant event, often of national or international importance?
Flashbulb memory of autobiographical memory because they rely on elements of personal importance, consequentiality, emotion, and surprise. Others believe that ordinary memories can also be accurate and long-lasting if they are highly distinctive, personally significant, or repeatedly rehearsed. Flashbulb memories have six characteristic features: place, ongoing activity, informant, own effect, other effect, and aftermath. Arguably, the principal determinants of a flashbulb memory are a high level of surprise, a high level of consequentiality, and perhaps emotional arousal. The term flashbulb memory was coined by Brown and Kulik in 1977. They formed the special-mechanism hypothesis, which argues for the existence of a special
Personal-event memory who had experienced high arousal on hearing the news than in those who had experiences relatively little arousal. This better recall of the events of 9/11 for those who had experienced greater arousal supports Pezdek's hypotheses that personal-event memory improves with higher levels of experienced emotion. Finally, they found that event memory is positively correlated with level of emotional arousal and shows significant decline with time. The study indicates that memorable personal events, regardless of age or importance, are often embedded in event clusters and that events organized by these clusters, like episodes in a story, are often causally related,