First ad on Radio Luxemburg 1930s for Bile Beans - which are what?
Bile Beans Bile Beans Bile Beans was a laxative and tonic first marketed in the 1890s. The product supposedly contained substances extracted from a hitherto unknown vegetable source by a fictitious chemist known as Charles Forde. In the early years Bile Beans were marketed as "Charles Forde's Bile Beans for Biliousness", and sales relied heavily on newspaper advertisements. Among other cure-all claims, Bile Beans promised to "disperse unwanted fat" and "purify and enrich the blood". Although the manufacturer claimed that the formula for Bile Beans was based on a vegetable source known only to Aboriginal Australians, its actual ingredients, which included cascara,
Bile Beans 1930s and also freely distributed. By that time advertising for Bile Beans had become increasingly targeted at women, promising them health, bright eyes and a slim figure if taken regularly. When Radio Luxembourg started longwave commercial radio broadcasts in English in 1933, its first advertisers were Fulford's Bile Beans and Zam-Buk. During the 1940s newspaper advertising was supplemented by a poster campaign. Aimed at maintaining high levels of purchasing by women, the posters featured young ladies dressed to participate in various activities, including horse riding, swimming and hiking; the designs were the work of S. H. Benson, a London advertising