In his 1999 book The Lexus and the Olive Tree, in what came to be known as the Golden Arches theory, Thomas L. Friedman wrote that no two nations with a McDonald's franchise had ever gone to war. He upgraded this theory in The World is Flat taking the name of what technology company to further underscore the link between strong economic ties and peace?
The Lexus and the Olive Tree said that he framed this theory in terms of McDonald's Golden Arches "with tongue slightly in cheek". In his 2005 book "The World is Flat" he offered an updated theory he labelled the Dell Theory of Conflict Prevention. Books: The Lexus and the Olive Tree The Lexus and the Olive Tree: Understanding Globalization is a 1999 book by Thomas L. Friedman that posits that the world is currently undergoing two struggles: the drive for prosperity and development, symbolized by the Lexus LS, and the desire to retain identity and traditions, symbolized by the olive tree. He says he came to
The Lexus and the Olive Tree The Lexus and the Olive Tree The Lexus and the Olive Tree: Understanding Globalization is a 1999 book by Thomas L. Friedman that posits that the world is currently undergoing two struggles: the drive for prosperity and development, symbolized by the Lexus LS, and the desire to retain identity and traditions, symbolized by the olive tree. He says he came to this realization while eating a sushi box lunch on a Japanese bullet train after visiting a Lexus factory and reading an article about conflict in the Middle East. Friedman explains "globalization" by recounting stories of his actual experiences in