Which lager features the date 1664 on its cans
Kronenbourg 1664 (UK) Kronenbourg 1664 (UK) Kronenbourg 1664 is a golden pale lager with an alcohol percentage of 5.00% ABV. It was first brewed in 1664 in the Alsace region of France by master brewer Geronimus Hatt. Kronenbourg 1664 is now produced in the UK by Heineken after being bought from Scottish & Newcastle. The French lager contains Strisselspalt hops, unique to the Alsace, which are used in its brewing process and give the beer its bitter and fragrant citrus taste. In 1649 Geronimus Hatt obtained his master brewer certificate. Fifteen years later in 1664 he then opened up his first brewery, Brasserie
Lucky Lager canning. Lucky Lager was the first beer to include the date the beer was brewed on the can. This remained a central tenet of its advertising through the 1970s. One of the more unusual promotions was the "Talking Package". It was a robot made of Lucky Beer containers: its body was a beer barrel, the neck, arms and legs were made of beer cans, and the head and feet were large bottles. One hand held a beer bottle as well. Inside was a microphone and a speaker. An operator hid nearby where he could see the people in front of