Which beer was advertised in the 1980s using scenes from the film Ice Cold in Alex?
Ice Cold in Alex freshly poured lager in the clearly Carlsberg-branded glass, before downing it in one go and declaring, "Worth waiting for!" This was followed by a variation in the usual Carlsberg tagline: "Still probably the best lager in the world." In a break with previous films by Associated British Pictures, the producer and editor used a minimum of incidental music. Leighton Lucas wrote a stirring military march called "The Road to Alex", which was the main theme, and a "Romance". Ice Cold in Alex Ice Cold in Alex (1958) is a British film described as a true story in the film's opening
Ice Cold in Alex Ice Cold in Alex Ice Cold in Alex (1958) is a British film described as a true story in the film's opening credits, based on the novel of the same name by British author Christopher Landon. Directed by J. Lee Thompson and starring John Mills, the film was a prizewinner at the 8th Berlin International Film Festival. The film was not released in the United States by 20th Century Fox until 1961, in an edited version that was 54 minutes shorter than the original, under the title "Desert Attack". Captain Anson (John Mills) is the officer commanding a British RASC