Appearing beside his burro Conchita, what is the name of the fictional face of Colombian coffee since 1959?
Coffee production in Colombia trademark made its first TV appearance in 1983 featuring a country farmer carrying coffee on his mule. Juan Valdez is a fictional character who has appeared in adverts for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The adverts were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%-Colombian coffee from coffee blended with beans from other countries. He typically appears alongside his mule Conchita, carrying sacks of harvested coffee beans. He has become an icon for Colombia as well as coffee in general, and Juan Valdez's iconic
Colombian coffee growing axis - the Wax Palm, which grows up to 60 metres tall. Colombian coffee growing axis The Colombian coffee Region (), also known as the Coffee Triangle () is a part of the Colombian Paisa region in the rural area of Colombia. It is famous for growing and producing majority of Colombian coffee, considered by many to be the best coffee in the world. There are four departments in the area: Caldas, Quindío Risaralda and Tolima. The most visited cities are Manizales, Armenia Pereira and Ibague Coffee was first grown commercially in Colombia in Salazar de las Palmas, north of Santander,