‘It’s Toasted’ was the advertising slogan for which cigarette brand?
Cigarette smoking for weight loss albeit controversial advertising campaigns in the history of modern advertising. Inspired by other campaigns that offered male consumers a reason why they should smoke a given brand (i.e. the Lucky Strike “It’s Toasted” campaign), Lasker sought to give the female market a reason to smoke as well. Borrowing from the 19th-century slogan of Lydia Pinkham's Vegetable Compound, “Reach for a Vegetable,” that was marketed towards women for the alleviation of menstrual discomfort, Lasker and Lucky Strike launched the “Reach for a Lucky Instead of a Sweet” campaign in 1925, followed by “For a Slender Figure—Reach for a Lucky Instead of
Advertising slogan Advertising slogan Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. According to the 1913 Webster's Dictionary, a slogan () derives from the Gaelic "sluagh-ghairm" (an army cry). Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines or tags are American terms describing brief public communications to promote certain products and services. In