What is the surname of Aleksandr, the chief meerkat in the comparethemarket.com ads?
Compare the Meerkat Compare the Meerkat Compare the Meerkat is an advertising campaign on British and Australian commercial television for comparethemarket.com, a price comparison website, part of BGL Group. The adverts feature Aleksandr Orlov, a CGI fictional anthropomorphic Russian meerkat and his family and friends. Orlov is portrayed as being of aristocratic stock and the founder of comparethemeerkat.com: the campaign centres on his frustration over the confusion between his website and comparethemarket.com, playing on the similarity between the words "market" and "meerkat". Orlov's catchphrase is "Simples". Aleksandr Orlov was an alias of Lev Lazarevich Nikolsky, the acting NKVD chief in Madrid in 1936,
Compare the Meerkat The April 2015 campaign sees the launch of Meerkat Movies. After suffering from empty nest syndrome, Aleksandr and Sergei travel to Hollywood for a holiday, and whilst on a set tour Aleksandr realises that the best way to reward customers is with cinema tickets. In October 2015, an advert was shown where Sergei goes on a date to a cinema with Nicole Kidman. Since the launch of Meerkat Movies, only Aleksandr and Sergei regularly appear in the main television advertisements, though the Meerkovo characters continue to feature in the "Coronation Street" sponsorship bumpers. Following the campaign, "comparethemarket.com" was ranked as