‘It’s the real thing’ was a 1970’s advertising slogan for which product?
I'd Like to Teach the World to Sing (In Perfect Harmony) contains the line "I'd like to buy the world a Coke" and repeats "It's the real thing", which was Coca-Cola's marketing slogan at the time. Coca Cola introduced that slogan in October 1969. Several versions of the ad have been made. In 2007, "Campaign" magazine called it "one of the best-loved and most influential ads in TV history". It served as a milestone—the first instance of the recording industry's involvement with advertising. Marketing analysts have noted Coca-Cola's strategy of marrying the idea of happiness and universal love of the product illustrated by the song. The commercial has continued receiving accolades
Advertising slogan to scholars. Critics argue taglines are a self-gratifying, unnecessary form of corporate branding that is neither memorable nor pithy. However, proponents argue if taglines enter everyday public discourse, the company's market influence could exponentially increase. A marketing slogan can play a part in the interplay between rival companies. A functional slogan usually: The business sloganeering process communicates the value of a product or service to customers, for the purpose of selling the product or service. It is a business function for attracting customers. Advertising slogan Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a