In 1958 a new national and international lager was launched from Alloa as 'Graham's Continental', it very quickly changed its name to what much shorter name?
Skol Skol Skol Lager was developed originally by Ind Coope breweries in Alloa, Central Scotland. In 1958, Graham's Continental was launched (based upon a local brew called Graham's Golden) and quickly changed to Graham's Skol to give a Scandinavian impression(the plant had actually been imported from Sweden). The name was later revised to just Skol. Allied Breweries (UK), Labatt (Canada), Pripps-Bryggerierna (Sweden), and Unibra (Belgium) formed a new company called Skol International in 1964. Its aim was the creation of a worldwide beer brand, Skol, which could be licensed, manufactured and marketed across the world. In the late 1960s, it was
Lucky Lager an effort to saturate the western market. By 1962, Lucky Lager was producing and selling over two million barrels of beer per year. In 1958, Coast Breweries was purchased by Labatt Brewery, which continued to brew Lucky Lager. Lucky Lager Brewing Company changed its name back to General Brewing between 1963 and 1969, and then changed its name to Lucky Breweries, Inc. in 1969. As the national brands moved into California in the early 1960s, Lucky Lager’s sales began to falter. In an effort to increase sales with younger drinkers, this led to the ill-fated introduction of King Snedley's Beer,