What is the nickname of Nike's company logo?
Jumpman (logo) signing of an 11-year $127.12 million contract for 31 Michigan sports teams, going into effect on August 1. With the agreement, Michigan Wolverines football became the first football program to wear Jordan Brand attire accompanied by the jumpman logo. Within a year, several other athletics programs signed even larger deals with Nike. Nike became the official supplier of all NBA uniforms beginning with the 2017–18 season, and these jerseys have the Nike logo. Owing to Jordan's association with and ownership of the team, the Charlotte Hornets' jerseys have the Jumpman logo instead of the Nike logo. In April 2018, the
Jumpman (logo) University of Houston Cougars Basketball program announced that they will become the seventh current college basketball program to wear the Jordan Jumpman logo. The Drake and Future song "Jumpman" is named after the Jumpman logo and references it multiple times. Jumpman (logo) The "Jumpman" logo is owned by Nike to promote the Air Jordan brand of basketball sneakers and other sportswear. Michael Jordan doing the "Jumpman" pose came in a photoshoot for "Life" magazine leading up to the 1984 Olympic Games before Michael Jordan had signed with Nike. The photo was staged, with Jordan performing a ballet technique known as