In 1936, what colour tab was attached to the right rear pocket of Levi jeans, so they could be identified at a distance?
Howies marketing and team manager was Jeff Boardman 1996 - 2001. Branding expert Mark Simmons was Managing Director from 1999-2001. The company relocated from London to Wales in 2001 and the company's first proper mail order catalogue is produced. In 2003, Levi Strauss & Co. threatened to sue Howies over the placement of a logo bearing tab on the rear right buttock pocket of their jeans. The Howies Tab is grey, the Levis Tab is Red. In December 2006, the Hieatts sold the company to The Timberland Company. In November 2008, Howies was cited as the 6th most 'recession-proof' company in
Jeans were simply sturdy trousers worn by factory workers, miners, farmers, and cattlemen throughout the North American West. During this period, men's jeans had the fly down the front, whereas women's jeans had the fly down the left side. When Levi Strauss & Co. patented the modern, mass-produced prototype in the year 1873, there were two pockets in the front and one on the back with copper rivets. Later, the jeans were redesigned to today's industry standard of five pockets including a little watch pocket and copper rivets. Fewer jeans were made during World War II, but 'waist overalls' were introduced