"Which lager was first launched in England in 1961 as ""the new blonde in your bar""?"
Harp Lager including "Atlas", "Cresta" and "Dolphin", before "Harp" was chosen. The brand was marketed with the Brian Boru harp as its emblem. By 1961 a consortium of brewers, Courage, Barclay & Simonds, Scottish & Newcastle, Bass, Mitchells & Butlers and Guinness, grouped together as Harp Lager Ltd to brew and market the beer. Courage's Alton Brewery, where "Courage Director's" had been brewed, was rebuilt to produce the lager in Great Britain. By 1964, the product was being sold on draught and led in its category for sales. Members of the Harp consortium changed over the years, with Courage and Scottish &
Pure Blonde all-malt lager made with Galaxy hops which the brewer claims contains no artificial preservatives and over 50 per cent fewer carbohydrates than the average of mid-strength beers, with an ABV of 3.5% ABV. Pure Blonde Naked Lager is available on tap and also in 355ml bottles and 375ml cans. Bottles are available nationally and cans are available in NSW, QLD, NT and WA. In November 2010, Carlton & United Beverages launched Pure Blonde White Lager, which claims to be the first Australian lower-carbohydrate wheat beer. The brewer recommends garnishing the beer with a thin slice of orange. Pure Blonde White