What was advertised with the slogan It's slightly rippled with a flat underside
Vic and Bob these was for Cadbury's Boost bars, described by Reeves as "slightly rippled with a flat underside". Other companies they advertised together included Müller, where the duo acted out examples of pleasure and pain, MFI and Kit-e-Kat. They have advertised several products solo such as Mini Cheddars and DHL (Mortimer) and Heinz Tomato Ketchup, Fanta, Lynx and Mars chocolate bars (Reeves). Mortimer contends that derivative material of their comedy and works has "flooded the advertising world. The Tango and McDonald's ads wouldn’t have been on without our sort of stuff." Reeves and Mortimer appeared in a corporate advert for the BBC
Boost (chocolate bar) coconut version is no longer available and the peanut version has again been rebranded as Starbar. The biscuit version is now the standard Boost bar. A further version was launched in the UK in 2002 with a green wrapper containing guarana. It was marketed alongside the biscuit Boost and advertised with the slogan "Boost Guarana: One Step Ahead". However, this was eventually discontinued. For a while Boost was advertised on television by comedy duo Reeves and Mortimer. This led to the unconventional advertising slogan "It's slightly rippled with a flat under-side." In Ireland, Boost bars are known as Moro bars.