What type of product was sold under the brand name 'Procea'?
Slimcea Slimcea Slimcea was a British brand selling reduced calorie foods between 1959 and the mid-1990s. The brand was launched in 1959 by Procea Products which became part of Cavenham Foods in 1965. It was sold to Spillers in 1975 which in turn was taken over by Dalgety plc in 1979. The brand's flagship product was its reduced calorie bread, which was advertised with the tagline "Show them you're a Slimcea girl". The "Slimcea girls" featured in the advertisements were usually winners of national Slimmer Of The Year competitions. A reduced calorie sweetener was also produced under the brand, along with
Brand a brand name that has colloquially become a generic term for a product or service, such as Band-Aid, Nylon, or Kleenex—which are often used to describe any brand of adhesive bandage; any type of hosiery; or any brand of facial tissue respectively. Xerox, for example, has become synonymous with the word "copy". A brand line allows the introduction of various subtypes of a product under a common, ideally already established, brand name. Examples would be the individual Kinder Chocolates by Ferrero SA, the subtypes of Coca-Cola, or special editions of popular brands. See also brand extension. Open Knowledge Foundation created