Situated on the River Wyre, what Lancashire town became the world's first Fairtrade town in 2000?
Fairtrade Town area which is committed to the promotion of Fair Trade certified goods. By extension, the organizations also award the statuses of Fair Trade City, Fair Trade Village, Fair Trade Zone, Fair Trade Borough, Fair Trade Island, Fair Trade Country and Fair Trade University. The Fair Trade Town campaign was first launched in 2001 in Garstang, Lancashire, under the initiative of Bruce Crowther, a local Oxfam supporter, and the Garstang Oxfam Group. The initiative, which aimed to promote Fair Trade certified goods in the town, was highly successful: within a couple of months, awareness of the Fairtrade Mark jumped to over
Fairtrade Town nation in June 2008. Fairtrade Town The Fair Trade Towns campaign is the result of a grass-roots citizens movement that started in the UK in 2001 (see below). It allows citizens to get together in order to self-proclaim their town (or other local geographical area) as a region that complies with a few general Fair Trade criteria, that can be adapted from country to country but which retain their main elements. In some countries, the Fair Trade Town became a status awarded by a recognized Fair Trade certification body (i.e. the Fairtrade Foundation in the United Kingdom, TransFair Canada in