Bibendum is the real name of which famous advertising mascot?
Michelin Challenge Bibendum Michelin Challenge Bibendum The Michelin Challenge Bibendum or Movin'On (since 2017) is a major annual sustainable mobility event, sponsored by the French tire company Michelin. In December 2008, Michelin announced that it was postponing the 2009 Michelin Challenge Bibendum event—scheduled for April 2009 in Rio de Janeiro, Brazil—until 2010, due to the economic crisis. That event ran from 30 May through 2 June 2010. In 1998, executives at Michelin made the decision to host an event that would showcase technological research into "clean vehicles" and allow them to be assessed in real operating conditions. "Bibendum" is the name used in
Mascot Mascot A mascot is any person, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products, such as the rabbit used in advertising and marketing for the General Mills brand of breakfast cereal, Trix. In the world of sports, mascots are also used for merchandising. Team mascots are often related to their respective team nicknames. This is especially true when the team's nickname is something that is