Captain Haddock the Picaros", when Professor Calculus 'cures' him of his taste for alcohol. In the adventure "Secret of the Unicorn" (and continuing in "Red Rackham's Treasure") he and Tintin travel to find a pirate's treasure captured by his ancestor, Sir Francis Haddock (François de Hadoque in French). With newfound wealth and regaining his ancestral home Marlinspike Hall, Captain Haddock becomes a socialite; riding a horse, wearing a monocle, and sitting in a theatre box seat ("The Seven Crystal Balls"). He then evolves to become genuinely heroic, volunteering to sacrifice his life to save Tintin's own in the pivotal "Tintin in Tibet".
The Adventures of Tintin the series. Tintin memorabilia and merchandise has allowed a chain of stores based solely on the character to become viable. The first shop was launched in 1984 in Covent Garden, London. Tintin shops have also opened in both Bruges and Brussels in Belgium, and in Montpellier, France. In 2014, a Tintin shop opened in Taguig, the Philippines, only the second of its kind in Southeast Asia. The first Tintin shop in Southeast Asia opened in Singapore in 2010. The British bookstore chain, Ottakar's, founded in 1987, was named after the character of King Ottokar from the Tintin book "King Ottokar's