Lou Grant the role in a series of ads promoting Twin Cities station KSTP-TV, a real television station in the same market as the fictional WJM-TV. Additionally in 2013, Asner again reprised the role for a series of promos for "The Mary Tyler Moore Show" airing on MeTV. Asner won five Primetime Emmy Awards for his portrayal of Lou, with three of these awards for "The Mary Tyler Moore Show" and two for "Lou Grant". Bravo ranked Lou 35th on their list of the 100 greatest TV characters. Lou Grant Louis Grant is a fictional character played by Edward Asner in two
Maude (TV series) program (during the heyday of topical sitcoms, which its presence helped to create), when it was regularly one of the top-ten highest-rated American television programs in any given week. In Great Britain, "Maude" was not shown nationally, although it was shown (beginning in 1975) in the ITV regions of Westward, Border, Tyne Tees, Anglia, Yorkshire, Granada and Channel. Satellite station Sky One ran the series in the early/mid 1990s. In the fifth season, "Maude" unexpectedly plunged from #4 to #31 in the Nielsen ratings as its lead-ins "Rhoda" and "Phyllis" began to struggle. In 1978, late in the sixth season,