John Wisden How to Play It" in 1866. In retirement he developed his business into a manufacturer and retailer of equipment for many sports, not just cricket. The shop moved to Cranbourn Street near Leicester Square in 1872. After his death the business grew into a major international sports brand, receiving a Royal Warrant in 1911 as "Athletic Outfitters to the King". The business went into receivership in 1939, and was acquired in 1943 by a Co-operative society, which sold it on to Grays of Cambridge in 1970. Grays then ceased to use Wisden as an equipment brand, but re-established John Wisden
Wisden Trophy Trophy. In 1963 John Wisden & Co. Ltd, with the approval of the MCC and the WICB, presented the first Wisden Trophy, to be contested in a similar manner to the Ashes. The trophy is around 30 centimetres high, and a similar distance across its base. At the centre is an image of John Wisden. To Wisden's left is a smaller figure of a batsman taking guard, while to Wisden's right is a bowler in his delivery stride. Directly below Wisden is a plaque, on either side of which are the emblems of the English and West Indian teams. The