José Antonio Primo de Rivera City Hall of Guadalajara removed a memorial to the founder of Falange under cover of darkness. José Antonio Primo de Rivera José Antonio Primo de Rivera y Sáenz de Heredia, 1st Duke of Primo de Rivera, 3rd Marquess of Estella, (April 24, 1903 – November 20, 1936), often referred to as José Antonio, was a Spanish lawyer, nobleman, politician, and founder of the Falange Española ("Spanish Phalanx"), later Falange Española de las JONS. He was the eldest son of military dictator Miguel Primo de Rivera. Imprisoned before the start of the Spanish Civil War, he was accused of conspiracy and
Fernando Primo de Rivera y Orbaneja Melilla, commanding the 2nd Taxdirt hunters squadron. He received a commendation for the Cross of Military Merit for his actions in battle. In the same year, after taking the village of Ulad Garen, he was promoted to Commander and awarded the Cross of María Cristina. Like his brother Miguel, Fernando criticised the Spanish intervention in Morocco. In 1920, by then lieutenant colonel, he was sent to the Cavalry Hunter Regiment of Alcántara nº14 as second commander. It was then that the so-called Disaster of Annual occurred. On 22 July 1921, Primo de Rivera had deployed the regiment’s four sabre squadrons