Lou Grant the role in a series of ads promoting Twin Cities station KSTP-TV, a real television station in the same market as the fictional WJM-TV. Additionally in 2013, Asner again reprised the role for a series of promos for "The Mary Tyler Moore Show" airing on MeTV. Asner won five Primetime Emmy Awards for his portrayal of Lou, with three of these awards for "The Mary Tyler Moore Show" and two for "Lou Grant". Bravo ranked Lou 35th on their list of the 100 greatest TV characters. Lou Grant Louis Grant is a fictional character played by Edward Asner in two
British Academy Television Award for Best Actor British Academy Television Award for Best Actor "'1970 Edward Woodward in "Callan" "'1971 Keith Michell in "The Six Wives of Henry VIII" "'1972 John Le Mesurier in "Traitor" "'1973 Anthony Hopkins in "War and Peace" "'1974 Frank Finlay in "The Adventures of Don Quixote"; "Candide"; "The Death of Adolf Hitler" "'1975 Peter Barkworth in "Crown Matrimonial" "'1976 John Hurt in "The Naked Civil Servant" "'1977 Derek Jacobi in "I, Claudius" "'1978 Peter Barkworth in "Professional Foul" "'1979 Edward Fox in "Edward and Mrs Simpson" "'1980 Alec Guinness in "Tinker, Tailor, Soldier, Spy" "'1981 Denholm Elliott in "Gentle Folk"; "In Hiding";