José Antonio Primo de Rivera City Hall of Guadalajara removed a memorial to the founder of Falange under cover of darkness. José Antonio Primo de Rivera José Antonio Primo de Rivera y Sáenz de Heredia, 1st Duke of Primo de Rivera, 3rd Marquess of Estella, (April 24, 1903 – November 20, 1936), often referred to as José Antonio, was a Spanish lawyer, nobleman, politician, and founder of the Falange Española ("Spanish Phalanx"), later Falange Española de las JONS. He was the eldest son of military dictator Miguel Primo de Rivera. Imprisoned before the start of the Spanish Civil War, he was accused of conspiracy and
Miguel Primo de Rivera the humiliating defeat in the Spanish–American War, bringing a close to his nation's once-great empire. That loss frustrated many Spaniards, Primo de Rivera included. They criticized the politicians and the parliamentary system which could not maintain order or foster economic development at home, nor preserve the vestiges of Spain's imperial glory. Primo de Rivera went to Madrid to serve in the Ministry of War with his uncle. Renowned for his amorous conquests, he reverted to the carefree days of his youth in Jerez. Then in 1902, he married a young Hispano-Cuban, Casilda Sáenz de Heredia. Their marriage was happy, and