Lou Grant the role in a series of ads promoting Twin Cities station KSTP-TV, a real television station in the same market as the fictional WJM-TV. Additionally in 2013, Asner again reprised the role for a series of promos for "The Mary Tyler Moore Show" airing on MeTV. Asner won five Primetime Emmy Awards for his portrayal of Lou, with three of these awards for "The Mary Tyler Moore Show" and two for "Lou Grant". Bravo ranked Lou 35th on their list of the 100 greatest TV characters. Lou Grant Louis Grant is a fictional character played by Edward Asner in two
Lou Grant (TV series) in a Drama Series" four of the five years the series ran; Walden, Kelsey, and Adams all received multiple nominations for supporting Emmys. Ed Asner served two terms as president of the Screen Actors Guild, in which capacity during the 1980s he opposed U.S. policy in Central America, working closely with Medical Aid for El Salvador. The sudden cancellation of "Lou Grant" in 1982 was the subject of much controversy. The show had high ratings, the level of which should have justified its ongoing presence in primetime (it was in the ACNielsen top ten throughout its final month on the