The Jimi Hendrix Experience Animals bassist, Chas Chandler, formed a backing band with bassist Noel Redding and drummer Mitch Mitchell. Mitchell was a seasoned London drummer formerly with Georgie Fame and the Blue Flames. Hendrix chose Redding because of his attitude towards music and his hairstyle. Redding had been a guitar player until that time, but played bass in the band. The name "The Jimi Hendrix Experience" was coined by their business manager Michael Jeffery. The first official appearance of "The Jimi Hendrix Experience" (invited by French singer Johnny Hallyday) was at the "Novelty" in Évreux, France, on October 13, 1966. Six days later
Jimi Hendrix billing, advertisements, and tickets were printed with the New Jimi Hendrix Experience or occasionally just Jimi Hendrix. During the first half of 1970, Hendrix sporadically worked on material for what would have been his next LP. Many of the tracks were posthumously released in 1971 as "The Cry of Love". He had started writing songs for the album in 1968, but in April 1970 he told Keith Altham that the project had been abandoned. Soon afterward, he and his band took a break from recording and began the Cry of Love tour at the L.A. Forum, performing for 20,000 people.