José Antonio Primo de Rivera unity, copied from the heraldry of the Catholic Kings. The flag bore the red and black colours of syndicalism. The salute was the Roman salute. In casual conversation Falangists were expected to overlook rank and to call one another "Comrade", always speaking each other in a first name basis, avoiding the formal Spanish "usted" form of address. In 1935 Primo de Rivera collaborated in editing the lyrics of the Falangist anthem, "Cara al Sol" (Face to the Sun). Every member of the Falange had to obey unquestioningly. They were told: The honour and task of Falange must be gauged by
Miguel Primo de Rivera into the responsibility of King Alfonso XIII and the armed forces for the debacle. Rumors of corruption in the army became rampant. On 13 September 1923, the indignant military, headed by Captain General Miguel Primo de Rivera in Barcelona, overthrew the parliamentary government, upon which Primo de Rivera established himself as dictator. In his typically florid prose, he issued a Manifesto explaining the coup to the people. Resentful of the parliamentarians' attacks against him, King Alfonso tried to give Primo de Rivera legitimacy by naming him prime minister. In justifying his "coup d'état", Primo de Rivera announced: "Our aim is