José Antonio Primo de Rivera City Hall of Guadalajara removed a memorial to the founder of Falange under cover of darkness. José Antonio Primo de Rivera José Antonio Primo de Rivera y Sáenz de Heredia, 1st Duke of Primo de Rivera, 3rd Marquess of Estella, (April 24, 1903 – November 20, 1936), often referred to as José Antonio, was a Spanish lawyer, nobleman, politician, and founder of the Falange Española ("Spanish Phalanx"), later Falange Española de las JONS. He was the eldest son of military dictator Miguel Primo de Rivera. Imprisoned before the start of the Spanish Civil War, he was accused of conspiracy and
Miguel Primo de Rivera into the responsibility of King Alfonso XIII and the armed forces for the debacle. Rumors of corruption in the army became rampant. On 13 September 1923, the indignant military, headed by Captain General Miguel Primo de Rivera in Barcelona, overthrew the parliamentary government, upon which Primo de Rivera established himself as dictator. In his typically florid prose, he issued a Manifesto explaining the coup to the people. Resentful of the parliamentarians' attacks against him, King Alfonso tried to give Primo de Rivera legitimacy by naming him prime minister. In justifying his "coup d'état", Primo de Rivera announced: "Our aim is