Lou Grant the role in a series of ads promoting Twin Cities station KSTP-TV, a real television station in the same market as the fictional WJM-TV. Additionally in 2013, Asner again reprised the role for a series of promos for "The Mary Tyler Moore Show" airing on MeTV. Asner won five Primetime Emmy Awards for his portrayal of Lou, with three of these awards for "The Mary Tyler Moore Show" and two for "Lou Grant". Bravo ranked Lou 35th on their list of the 100 greatest TV characters. Lou Grant Louis Grant is a fictional character played by Edward Asner in two
Lou Grant (TV series) series. The theme music "Lou Grant" was composed by Patrick Williams. "Lou Grant" aired on CBS from September 1977 to September 1982. A total of 114 episodes were produced. In the second half of the 1990s, in syndication, the show was carried on cable TV's A&E Network. For a list of episodes, see List of Lou Grant episodes. "Lou Grant" won several critical honors during its run, including 13 Primetime Emmy Awards, two Golden Globe Awards, a Peabody Award, and two Humanitas Prizes. Asner won two Emmys for his portrayal of Grant; Marchand won an Emmy for "Outstanding Supporting Actress