William Joyce Dorothy Eckersley got him an audition at the Rundfunkhaus (""broadcasting house""). Eckersley was the former wife or second wife of the Chief Engineer of the British Broadcasting Corporation, Peter Eckersley. Despite having a heavy cold and almost losing his voice, he was recruited immediately for radio announcements and scriptwriting at German radio's English service. William Joyce replaced Wolf Mittler. The name "Lord Haw-Haw of Zeesen" was coined in 1939 by the pseudonymous "Daily Express" radio critic Jonah Barrington, but this referred initially to Wolf Mittler (or possibly Norman Baillie-Stewart). When Joyce became the best-known propaganda broadcaster, the nickname was transferred
William Joyce physically confront anti-fascist elements head-on played no small part in further marginalizing the BUF. After the bloody debacle of Olympia, Joyce spearheaded the BUF's policy shift from campaigning for economic revival through corporatism to a focus on antisemitism. He was instrumental in changing the name of the BUF to "British Union of Fascists and National Socialists" in 1936 and stood as a party candidate in the 1937 elections to the London County Council. In 1936, Joyce lived for a year in Whitstable, where he owned a radio and electrical shop. Between April 1934 and 1937, when Mosley sacked him, Joyce