Orange (colour) colours on a television or computer screen), orange is generated by combining high intensity red light with a lower intensity green light, with the blue light turned off entirely. Orange is a tertiary colour which is numerically halfway between gamma-compressed red and yellow, as can be seen in the . Regarding painting, blue is the complementary colour to orange. As many painters of the 19th century discovered, blue and orange reinforce each other. The painter Vincent van Gogh wrote to his brother Theo that in his paintings, he was trying to reveal "the oppositions of blue with orange, of red
Olympic Games at that time. The organising committee had been able to create such a surplus in part by selling exclusive sponsorship rights to select companies. The IOC sought to gain control of these sponsorship rights. Samaranch helped to establish The Olympic Programme (TOP) in 1985, in order to create an Olympic brand. Membership in TOP was, and is, very exclusive and expensive. Fees cost US$50 million for a four-year membership. Members of TOP received exclusive global advertising rights for their product category, and use of the Olympic symbol, the interlocking rings, in their publications and advertisements. The 1936 Summer Olympics in