What Time Is Love? What Time Is Love? "What Time Is Love?" is a song released, in different mixes, as a series of singles by the band The KLF. It featured prominently and repeatedly in their output from 1988 to 1992 and, under the moniker of 2K, in 1997. In its original form, the track was an instrumental techno anthem; subsequent reworkings, with vocals and additional instrumentation, yielded the international hit singles "What Time Is Love? (Live at Trancentral)" (1990) and "America: What Time Is Love?" (1991), which respectively reached number 5 and number 4 in the UK Singles Chart and introduced The KLF
What Is Love at number two in the United Kingdom and Germany and hit number one in 13 other countries: Austria, Belgium, Denmark, Finland, France, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Switzerland and Zimbabwe. Debuting at number 87 on 28 August 1993, the song reached number 11 on the Hot 100 in the United States. The song also peaked at number 12 in Australia. By March 1994, worldwide sales of "What Is Love" had already reached 2.6 million. When asked about the meaning of "What Is Love" in a 2015 interview, Haddaway said: "Billboard" wrote about the song: "Glorious pop/house ditty recently topped