José Antonio Primo de Rivera unity, copied from the heraldry of the Catholic Kings. The flag bore the red and black colours of syndicalism. The salute was the Roman salute. In casual conversation Falangists were expected to overlook rank and to call one another "Comrade", always speaking each other in a first name basis, avoiding the formal Spanish "usted" form of address. In 1935 Primo de Rivera collaborated in editing the lyrics of the Falangist anthem, "Cara al Sol" (Face to the Sun). Every member of the Falange had to obey unquestioningly. They were told: The honour and task of Falange must be gauged by
Miguel Primo de Rivera did not create a base of support among the voters, and depended instead on elite elements. His actions discredited the king and ruined the monarchy, while heightening social tensions that led in 1936 to a full-scale Spanish Civil War. On the death of his uncle in 1921 he became Marques de Estella. With the support of King Alfonso XIII and the army, Primo de Rivera led a Mussolini-inspired military coup at 23. September 1923. He was appointed Prime Minister by the King. He promised to eliminate corruption and to regenerate Spain. In order to do this he suspended the constitution,