Christmas in July (film) Christmas in July (film) Christmas in July is a 1940 comedy film written and directed by Preston Sturges based on his 1931 play "A Cup of Coffee". It was Sturges' second film as writer-director, after "The Great McGinty", and stars Dick Powell and Ellen Drew. Dr. Maxford (Raymond Walburn) is thoroughly exasperated. He is supposed to announce on national radio the winners of a slogan contest for his Maxford House Coffee; the first prize is $25,000. Maxford's jury is deadlocked by the stubborn Mr. Bildocker (William Demarest). As a result, the program ends without an announcement. One of millions of
Preston Sturges the revamped "Hail the Conquering Hero" had a disastrous preview, Paramount allowed Sturges – who by that time had left the studio – to come back and fix the film. Sturges did some rewriting, shot some new scenes, and re-edited the film back to his original vision, all without pay. He was unable to similarly rescue "The Great Moment", however. The historical biography about the dentist who discovered the use of ether for anesthesia ended up being Sturges' only flop during this period. More significantly, it marked the onset of a downturn from which Sturges did not fully recover. Sturges