Christmas in July (film) Christmas in July (film) Christmas in July is a 1940 comedy film written and directed by Preston Sturges based on his 1931 play "A Cup of Coffee". It was Sturges' second film as writer-director, after "The Great McGinty", and stars Dick Powell and Ellen Drew. Dr. Maxford (Raymond Walburn) is thoroughly exasperated. He is supposed to announce on national radio the winners of a slogan contest for his Maxford House Coffee; the first prize is $25,000. Maxford's jury is deadlocked by the stubborn Mr. Bildocker (William Demarest). As a result, the program ends without an announcement. One of millions of
Preston Sturges critic Ephraim Katz wrote that Sturges films "...parodied with pungent wit various aspects of American life from politics and advertising to sex and hero worship. They were marked by their verbal wit, opportune comic timing, and eccentric, outrageously funny camo characterizations." Film critic Andrew Sarris wrote, "Sturges repeatedly suggested that the lowliest boob could rise to the top with the right degree of luck, bluff, and fraud." Critic Andrew Dickos wrote that "the touchstone of Preston Sturges' screenwriting lies in the respect paid to the play and density of verbal language" and "establishes the standard of eloquence as one of