2009 National Games of China the colours red, black, yellow, green and blue which are the colours of the Olympic rings and refer to the success of the 2008 Beijing Olympic Games. The final logo was selected from 3040 entries in a public competition launched in 2007 across mainland China, Hong Kong and Macau. The mascot for the games was a cartoon character called "Taishan Boy" (泰山童子）). It alludes the majestic stone of the Shandong's Mount Taishan. The mascot, dressed in a red shirt and white shorts, is an athletic figure giving the thumbs-up. According to the designer said, the character symbolizes "the spirit of
Olympic Games at that time. The organising committee had been able to create such a surplus in part by selling exclusive sponsorship rights to select companies. The IOC sought to gain control of these sponsorship rights. Samaranch helped to establish The Olympic Programme (TOP) in 1985, in order to create an Olympic brand. Membership in TOP was, and is, very exclusive and expensive. Fees cost US$50 million for a four-year membership. Members of TOP received exclusive global advertising rights for their product category, and use of the Olympic symbol, the interlocking rings, in their publications and advertisements. The 1936 Summer Olympics in