José Antonio Primo de Rivera unity, copied from the heraldry of the Catholic Kings. The flag bore the red and black colours of syndicalism. The salute was the Roman salute. In casual conversation Falangists were expected to overlook rank and to call one another "Comrade", always speaking each other in a first name basis, avoiding the formal Spanish "usted" form of address. In 1935 Primo de Rivera collaborated in editing the lyrics of the Falangist anthem, "Cara al Sol" (Face to the Sun). Every member of the Falange had to obey unquestioningly. They were told: The honour and task of Falange must be gauged by
Miguel Primo de Rivera y Urquijo Miguel Primo de Rivera y Urquijo Miguel Primo de Rivera y Urquijo (17 August 1934 – 3 December 2018) was a Spanish politician, lawyer and businessman. He was a grandchild of the Spanish Dictator of the same name. He was Mayor of the city of Jerez from 1965 to 1971.. He succeeded his uncle as 3rd Duke of Primo de Rivera and passed down the subsidiary title of Marques de Estella to his son. He was the grandchild of Miguel Primo de Rivera, a dictator who ruled Spain from 1923 to 1930. His father Fernando (1908-1936) was the youngest brother