José Antonio Primo de Rivera unity, copied from the heraldry of the Catholic Kings. The flag bore the red and black colours of syndicalism. The salute was the Roman salute. In casual conversation Falangists were expected to overlook rank and to call one another "Comrade", always speaking each other in a first name basis, avoiding the formal Spanish "usted" form of address. In 1935 Primo de Rivera collaborated in editing the lyrics of the Falangist anthem, "Cara al Sol" (Face to the Sun). Every member of the Falange had to obey unquestioningly. They were told: The honour and task of Falange must be gauged by
Miguel Primo de Rivera y Sáenz de Heredia Jerez de la Frontera (1947–1948). After his death his nephew Miguel Primo de Rivera y Urquijo (son of his brother Fernando Primo de Rivera y Sáenz de Heredia) assumed the titles of Duke and Marquis. Miguel Primo de Rivera y Sáenz de Heredia Miguel Primo de Rivera y Sáenz de Heredia, 2nd Duke of Primo de Rivera, 4th Marquis of Estella (11 July 1904 – 8 May 1964) was a Spanish aristocrat, lawyer, politician and diplomat. He was the second son of former dictatorial Prime Minister Miguel Primo de Rivera and younger brother of the founder of the Falangist movement