Features of Skype "SkypeIn") allows a Skype user to receive calls to their Skype client (on whatever device) dialed from mobiles or landlines to a Skype-provided phone number. The number need not be in the same location as the user. For example, a user in San Francisco could create a local telephone number in London. Callers in London could then make a local call to reach that user (who answers on Skype in San Francisco). Skype offers numbers in Australia, Chile, Denmark, Estonia, Finland, France, Germany, Hong Kong, Hungary, Ireland, Italy, Republic of Korea, Malta, Mexico, Netherlands, New Zealand, Poland, Romania, South Africa,
Skype Technologies products to consumers, Skype launched new monthly premium subscriptions products in May 2010. Marketing efforts were also re-vamped, with a particular focus on innovative partnerships with TV broadcasters to integrate Skype into their programming. The Oprah Winfrey Show began using Skype regularly to host video calls between Oprah and her viewers at home, culminating in a show dedicated exclusively to the wonders of Skype ("where the Skype are You", aired first in May 2009). Skype also became commonly used by network news stations around the world, as a cost-effective replacement for sending satellite trucks, and enabling fast response from citizen