Bette Davis film, "Lady for a Day"), based on a story by Damon Runyon. She accepted her next role, in the Grand Guignol horror film "What Ever Happened to Baby Jane?" (1962), after reading the script and believing it could appeal to the same audience that had recently made Alfred Hitchcock's "Psycho" (1960) a success. She negotiated a deal that would pay her 10% of the worldwide gross profits in addition to her salary. The film became one of the year's biggest successes. Davis and Joan Crawford played two aging sisters, former actresses forced by circumstance to share a decaying Hollywood mansion.
Joan Crawford movie stars, and one of the highest-paid women in the United States. In 1945 she starred in "Mildred Pierce" and won the Academy Award for Best Actress. She would go on to receive Best Actress nominations for "Possessed" (1947) and "Sudden Fear" (1952). Crawford continued to act in film and television throughout the 1950s and 1960s; she achieved box office success with the highly successful horror film "Whatever Happened To Baby Jane?" (1962), in which she starred alongside Bette Davis, her long-time rival. In 1955, Crawford became involved with the Pepsi-Cola Company through her marriage to company Chairman and Chief