Lou Grant the role in a series of ads promoting Twin Cities station KSTP-TV, a real television station in the same market as the fictional WJM-TV. Additionally in 2013, Asner again reprised the role for a series of promos for "The Mary Tyler Moore Show" airing on MeTV. Asner won five Primetime Emmy Awards for his portrayal of Lou, with three of these awards for "The Mary Tyler Moore Show" and two for "Lou Grant". Bravo ranked Lou 35th on their list of the 100 greatest TV characters. Lou Grant Louis Grant is a fictional character played by Edward Asner in two
Mary and Rhoda first production to be set in the series' "universe" in 18 years since the series finale of "Lou Grant" in 1982. "Mary and Rhoda" was written by Katie Ford, executive produced by Mary Tyler Moore and Susan B. Landau, and directed by Barnet Kellman. During the opening title sequence, the original 1970 version of the theme song "Love Is All Around" is played and then switches to the 1996 version recorded by Joan Jett & the Blackhearts. Mary Richards-Cronin returns to New York City after spending four months in Europe (“Italy, mostly,” she tells a cabdriver) following the death of