2019 Southeast Asian Games front of the Olympic Council of Asia on August 20, 2018 in Jakarta, Indonesia during the 18th Asian Games. The official logo depicts 11 rings from the logo of the Southeast Asian Games Federation forming the shape the Philippines and colored with the red, blue, yellow and green. Also included in the presentation is the games' mascot known as Pami, with their name derived from the word "family". The slogan of the Games which serves as its theme is "We Win as One". There are at least three tiers of sponsorship for the 2019 Southeast Asian Games, depending on the
Olympic Games at that time. The organising committee had been able to create such a surplus in part by selling exclusive sponsorship rights to select companies. The IOC sought to gain control of these sponsorship rights. Samaranch helped to establish The Olympic Programme (TOP) in 1985, in order to create an Olympic brand. Membership in TOP was, and is, very exclusive and expensive. Fees cost US$50 million for a four-year membership. Members of TOP received exclusive global advertising rights for their product category, and use of the Olympic symbol, the interlocking rings, in their publications and advertisements. The 1936 Summer Olympics in