Olympic Airlines the name "Olympic". Just two years after the first flight, Onassis asked his associates to design a new logo and the coloured rings were created. Onassis wanted to copy the five coloured rings of the Olympic emblem, but the International Olympic Committee claimed the rights to the emblem, so a new, six ring logo was introduced. The first five rings stand for the five continents, while the sixth stands for Greece. Colours used were yellow, red, blue and white. The new logo for Olympic air was selected from among three proposals by an online vote which was open until 5
Olympic Games at that time. The organising committee had been able to create such a surplus in part by selling exclusive sponsorship rights to select companies. The IOC sought to gain control of these sponsorship rights. Samaranch helped to establish The Olympic Programme (TOP) in 1985, in order to create an Olympic brand. Membership in TOP was, and is, very exclusive and expensive. Fees cost US$50 million for a four-year membership. Members of TOP received exclusive global advertising rights for their product category, and use of the Olympic symbol, the interlocking rings, in their publications and advertisements. The 1936 Summer Olympics in