José Antonio Primo de Rivera to try to rescue José Antonio. Either way the death of the founder of Falange rid the general of a formidable rival. Perhaps tellingly, it was well known that the two men disliked each other. After one of the two meetings they had, Franco dismissed José Antonio as "a playboy pinturero" (a foppish playboy). Elizabeth Bibesco's last novel, "The Romantic", published in 1940, starts with a dedication to Jose Antonio Primo de Rivera, whom she had known during her stay in Madrid where her husband, Prince Antoine Bibesco was an ambassador (1927–1931): “To Jose Antonio Primo de Rivera. I promised
José Antonio Primo de Rivera local Nationalists killed during the war; Primo de Rivera's name headed every list. The second was the rallying cry, ""José Antonio—¡Presente!"," a figurative reply to an imaginary roll call invoking his ghostly attendance or immanence. With the arrival of democratic rule, the legacy of Primo de Rivera and the cult of personality created by the Spanish state started to wane circumspectly. In 1981, the City Hall of Madrid moved to reinstate the original name of its grand avenue, the Gran Vía, which Franco had renamed "Avenida José Antonio Primo de Rivera" in 1939. However, as late as March 2005, the