José Antonio Primo de Rivera unity, copied from the heraldry of the Catholic Kings. The flag bore the red and black colours of syndicalism. The salute was the Roman salute. In casual conversation Falangists were expected to overlook rank and to call one another "Comrade", always speaking each other in a first name basis, avoiding the formal Spanish "usted" form of address. In 1935 Primo de Rivera collaborated in editing the lyrics of the Falangist anthem, "Cara al Sol" (Face to the Sun). Every member of the Falange had to obey unquestioningly. They were told: The honour and task of Falange must be gauged by
José Antonio Primo de Rivera executed during the first months of the war. The image of José Antonio was revered during the war by the Nationalist faction and, after the establishment of Francoist Spain, he was regarded as a martyr, his figure being a tool of the Francoist propaganda apparatus. The inscription of "José Antonio ¡Presente!" could be found in many churches all across Spain. José Antonio Primo de Rivera was born in Madrid on April 24, 1903, the eldest son of General Miguel Primo de Rivera, Prime Minister and Dictator under the monarchy of King Alfonso XIII of Spain. From his father he inherited