Names of the Levant attributed to the region's easterly location on the shore of the Mediterranean Sea. The ancient Egyptians called the Levant "Reṯenu". Ancient Egyptian texts (c. 14th century BCE) called the entire coastal area along the Mediterranean Sea between modern Egypt and Turkey "rṯnw" (conventionally "Reṯenu"). Reṯenu was subdivided into four regions: "Kharu" ("ḥꜣ-rw"), North Syria, "Amurru", South Syria (the land of the biblical Amorites), "Rmnn", Lebanon, "Ysriar" ("ysrỉꜣr"), Israel, and "Ḏahy" ("ḏꜣhy";"Ṯahi", "Ḏahi"), the region of Palestine (comprising the southern and central Levant—west of the Jordan River and south of Lebanon—and all the kingdoms, territories, tribes, etc., that existed within that
Boycotts of Israel the region. In present days, the Arab boycott is rarely applied. The move prompted a surge of investment in Israel, and resulted in the initiation of joint cooperation projects between Israel and Arab countries. Today, most Arab states, Syria being the exception, no longer attempt to enforce the secondary or tertiary boycotts. Syria, Lebanon, and Iran (though not an Arab state) are the only states which actively enforce the primary boycott. The Arab League‘s Central Boycott Office has become obsolete. With the vast majority of Arab states benefiting from trade with Israel, any "boycott" has become symbolic in nature, limited