Captain Haddock the Picaros", when Professor Calculus 'cures' him of his taste for alcohol. In the adventure "Secret of the Unicorn" (and continuing in "Red Rackham's Treasure") he and Tintin travel to find a pirate's treasure captured by his ancestor, Sir Francis Haddock (François de Hadoque in French). With newfound wealth and regaining his ancestral home Marlinspike Hall, Captain Haddock becomes a socialite; riding a horse, wearing a monocle, and sitting in a theatre box seat ("The Seven Crystal Balls"). He then evolves to become genuinely heroic, volunteering to sacrifice his life to save Tintin's own in the pivotal "Tintin in Tibet".
The Secret of the Unicorn Haddock was "the best realised character" in the story, conversely describing the Bird Brothers as "relatively uninspired villains". They went on to state that "The Secret of the Unicorn"-"Red Rackham's Treasure" arc represents "a turning point" for the series as it shifts the reader's attention from Tintin to Haddock, who has become "by far, the most interesting character". They praised the "truly outstanding storytelling" of "The Secret of the Unicorn", ultimately awarding it a rating of four out of five. Phillipe Goddin commented on the scene in the story in which Haddock relates the life of his ancestor, stating that