José Antonio Primo de Rivera unity, copied from the heraldry of the Catholic Kings. The flag bore the red and black colours of syndicalism. The salute was the Roman salute. In casual conversation Falangists were expected to overlook rank and to call one another "Comrade", always speaking each other in a first name basis, avoiding the formal Spanish "usted" form of address. In 1935 Primo de Rivera collaborated in editing the lyrics of the Falangist anthem, "Cara al Sol" (Face to the Sun). Every member of the Falange had to obey unquestioningly. They were told: The honour and task of Falange must be gauged by
Miguel Primo de Rivera the humiliating defeat in the Spanish–American War, bringing a close to his nation's once-great empire. That loss frustrated many Spaniards, Primo de Rivera included. They criticized the politicians and the parliamentary system which could not maintain order or foster economic development at home, nor preserve the vestiges of Spain's imperial glory. Primo de Rivera went to Madrid to serve in the Ministry of War with his uncle. Renowned for his amorous conquests, he reverted to the carefree days of his youth in Jerez. Then in 1902, he married a young Hispano-Cuban, Casilda Sáenz de Heredia. Their marriage was happy, and