Lou Grant the role in a series of ads promoting Twin Cities station KSTP-TV, a real television station in the same market as the fictional WJM-TV. Additionally in 2013, Asner again reprised the role for a series of promos for "The Mary Tyler Moore Show" airing on MeTV. Asner won five Primetime Emmy Awards for his portrayal of Lou, with three of these awards for "The Mary Tyler Moore Show" and two for "Lou Grant". Bravo ranked Lou 35th on their list of the 100 greatest TV characters. Lou Grant Louis Grant is a fictional character played by Edward Asner in two
James L. Brooks the short-lived series "Paul Sand in Friends and Lovers" in 1974. He and Burns moved on to "Rhoda", a spin-off of "Mary Tyler Moore", taking Valerie Harper's character Rhoda Morgenstern into her own show. It was well received, lasting four years and earning Brooks several Emmys. The duo's next project came in 1977 in the shape of "Lou Grant", a second "Mary Tyler Moore" spin-off, which they created along with Tinker. Unlike its source however, the series was a drama starring Edward Asner as Grant. James Brown of the Museum of Broadcast Communications said it "explore[d] a knotty issue facing