Yosemite Valley a National Historic District and as a California Historical Landmark. After the creation of the Park Service, many separate hotel owners held separate concession contracts. The Yosemite Park Company had built the Yosemite Lodge and Yosemite Village had its own group of merchants. Fire had destroyed a number of the original valley hotels and concession owners came and went until Park Service forced the two largest companies to merge in order that one single concession contract could be given. In 1925 the two family-run companies became the Yosemite Park and Curry Company and went on to build and run the
Yosemite National Park were the first to tour the area. Hutchings and Ayres were responsible for much of the earliest publicity about Yosemite, writing articles and special magazine issues about the Valley. Ayres' style in art was highly detailed with exaggerated angularity. His works and written accounts were distributed nationally, and an art exhibition of his drawings was held in New York City. Hutchings' publicity efforts between 1855 and 1860 led to an increase in tourism to Yosemite. Wawona was an Indian encampment in what is now the southwestern part of the park. Settler Galen Clark discovered the Mariposa Grove of giant sequoia