John Wisden How to Play It" in 1866. In retirement he developed his business into a manufacturer and retailer of equipment for many sports, not just cricket. The shop moved to Cranbourn Street near Leicester Square in 1872. After his death the business grew into a major international sports brand, receiving a Royal Warrant in 1911 as "Athletic Outfitters to the King". The business went into receivership in 1939, and was acquired in 1943 by a Co-operative society, which sold it on to Grays of Cambridge in 1970. Grays then ceased to use Wisden as an equipment brand, but re-established John Wisden
Wisden Trophy two-match series that replaced the originally scheduled tour by Zimbabwe, and the previously announced tour by Sri Lanka, England regained the Wisden Trophy with a 2–0 win. A team must win a series to hold the Wisden Trophy. A drawn series results in the previous holders retaining the trophy. To date, a total of 23 Wisden Trophy series have been played, with West Indies winning 13 and England 6. The remaining 3 series were drawn, with West Indies retaining the Wisden Trophy on each occasion (1973–74, 1991 and 1995). In the series' 44-year history the Wisden Trophy has changed hands