Lou Grant the role in a series of ads promoting Twin Cities station KSTP-TV, a real television station in the same market as the fictional WJM-TV. Additionally in 2013, Asner again reprised the role for a series of promos for "The Mary Tyler Moore Show" airing on MeTV. Asner won five Primetime Emmy Awards for his portrayal of Lou, with three of these awards for "The Mary Tyler Moore Show" and two for "Lou Grant". Bravo ranked Lou 35th on their list of the 100 greatest TV characters. Lou Grant Louis Grant is a fictional character played by Edward Asner in two
Marvel Television animated shows being more successful than the live action shows. "The Incredible Hulk" (1978–1982), produced by Universal Television and aired on CBS, was Marvel's only successful live action television series, running five seasons. The last TV series, "", produced by New Line Television (now ceased and folded into Warner Bros. Television), was canceled after one season on Spike. Marvel's first live action TV licenses were for Spider-Man with the character in The Electric Company's Spidey Super Stories segments (1974–1977), CBS's "The Amazing Spider-Man" series (1977–1979) and Toei's tokusatsu style "Spider-Man" series (1978–1979). "The Amazing Spider-Man" pulled in reasonable ratings but