Falange Española de las JONS Falange lost supporters in the run-up to the Spanish Civil War, leaving a core of young, dedicated activists, many in the organization's student organization, the . Following the elections the left-wing Popular Front government persecuted the Falange and imprisoned José Antonio Primo de Rivera on 6 July 1936. In turn, the Falange joined the conspiracy to overthrow the Second Spanish Republic, supporting the military revolt ultimately led by Francisco Franco and continuing to do so throughout the ensuing Spanish Civil War. With the eruption of the Spanish Civil War in July 1936, the Falange fought on the Nationalist Faction against
José Antonio Primo de Rivera local Nationalists killed during the war; Primo de Rivera's name headed every list. The second was the rallying cry, ""José Antonio—¡Presente!"," a figurative reply to an imaginary roll call invoking his ghostly attendance or immanence. With the arrival of democratic rule, the legacy of Primo de Rivera and the cult of personality created by the Spanish state started to wane circumspectly. In 1981, the City Hall of Madrid moved to reinstate the original name of its grand avenue, the Gran Vía, which Franco had renamed "Avenida José Antonio Primo de Rivera" in 1939. However, as late as March 2005, the