Altira Macau based Crown Limited. It opened on May 12, 2007, and James Packer was present for the opening ceremony. Altira Macau Altira Macau (), formerly known as Crown Macau, is a resort and casino located at Taipa, Macau, China. The change of name were caused by the opening of Crown Towers Macau in June 2009 as part of the City of Dreams development. It contains 220 gaming tables, 500 gaming machines, and 216 guest rooms (previously known as Crown Casino). With 38 floors at a height of 160 meters, Altira Macau is the highest building in Taipa. It was built and
James Packer the international gaming and tourism business. Given changes in media due to the Internet and pay-TV, Packer was concerned about the future of free-to-air television. On 17 October 2006, Packer's team finalised a deal to sell 50% of the media assets—which also included a 50% stake in web portal Ninemsn and a 51% stake in Carsales—to private equity group CVC Asia Pacific for 4.5 billion, plus an additional A$1 billion in equity in the new company, which would be called PBL Media. In June 2007, Packer sold another 25% share of the joint-venture PBL Media to CVC for $515 million.