Pharaoh cuttlefish they can show a mottled white and brown color, with a center circle of brown. The mechanism for color is the same in the Pharaoh cuttlefish as it is in other cuttlefish. This colour-changing function is produced by groups of red, yellow, brown, and black pigmented chromatophores above a layer of reflective blue and green tinted iridophores and leucophores, with up to 200 of these specialized pigment cells per square millimeter. These sacs of color are controlled by rings of muscle around the sac. The cuttlefish expands and contracts these muscle rings in order to show different colors. It is
Olympic Games at that time. The organising committee had been able to create such a surplus in part by selling exclusive sponsorship rights to select companies. The IOC sought to gain control of these sponsorship rights. Samaranch helped to establish The Olympic Programme (TOP) in 1985, in order to create an Olympic brand. Membership in TOP was, and is, very exclusive and expensive. Fees cost US$50 million for a four-year membership. Members of TOP received exclusive global advertising rights for their product category, and use of the Olympic symbol, the interlocking rings, in their publications and advertisements. The 1936 Summer Olympics in