1995 Southeast Asian Games Southeast Asian Games had 23 venues for the games, 19 in Chiang Mai, 3 in Chonburi and 1 in Lamphun. The logo of the 1995 Southeast Asian Games is an image of a Bo Sang umbrella which symbolises Chiang Mai as the host of the Southeast Asian Games. The image of the umbrella also resembles a running athlete, which represents the courage and determination of the games participating athletes and the participating athletes themselves. The colours of the umbrella blue, yellow, red, black and green are colours of the Olympic movement and represents the Olympic and sportsmanship spirit of the
Olympic Games at that time. The organising committee had been able to create such a surplus in part by selling exclusive sponsorship rights to select companies. The IOC sought to gain control of these sponsorship rights. Samaranch helped to establish The Olympic Programme (TOP) in 1985, in order to create an Olympic brand. Membership in TOP was, and is, very exclusive and expensive. Fees cost US$50 million for a four-year membership. Members of TOP received exclusive global advertising rights for their product category, and use of the Olympic symbol, the interlocking rings, in their publications and advertisements. The 1936 Summer Olympics in