Lou Grant the role in a series of ads promoting Twin Cities station KSTP-TV, a real television station in the same market as the fictional WJM-TV. Additionally in 2013, Asner again reprised the role for a series of promos for "The Mary Tyler Moore Show" airing on MeTV. Asner won five Primetime Emmy Awards for his portrayal of Lou, with three of these awards for "The Mary Tyler Moore Show" and two for "Lou Grant". Bravo ranked Lou 35th on their list of the 100 greatest TV characters. Lou Grant Louis Grant is a fictional character played by Edward Asner in two
Teen sitcom format to "The Wonder Years", which ended before "Boy Meets World" debuted in 1993, both of which focused on a boy dealing with the challenges that come with growing into adolescence) and "Family Matters" (which originated as a family sitcom spun off from the family-friendly though adult-centered "Perfect Strangers", but soon shifted more of its focus towards its teenage characters due to the popularity of the character of nerdy high school (and later, college) student Steve Urkel). Over time, the Big Three television networks (ABC, CBS and NBC) began shifting away from family-oriented comedies toward comedy series focused on adults