Anne of Green Gables (1985 film) Inc, under agreement with the Anne of Green Gables Licensing Authority, retains all of the dramatic copyright and motion picture copyright in over 125 hours of their original movies, mini-series and television series based on both the Anne and Avonlea series of novels and certain trade-marks relating to Sullivan sourced "Anne of Green Gables" merchandise and services. Sullivan's use of the "Anne of Green Gables" trademarks extends from motion picture products and books, DVDs, CDs etc. to all commercial merchandise related to Sullivan's films and television series based on their visual images, costume and production designs, settings, themes and original
Anne of Green Gables (1985 film) films were successful around the world and brought legions of tourists to Prince Edward Island, the Montgomery heirs established an Anne of Green Gables Licensing Authority with the Province of Prince Edward Island to control trademarks to preserve Montgomery's works, through the mechanism of official trademarks. The heirs and the AGGLA became successful at asserting control over the booming Anne-themed tourist industry that the province enjoyed, because of the lack of clarity about the different protections afforded by copyright, trademark and official marks in Canada. AGGLA and the heirs tried to assert control over trademarks Sullivan had established to their