The Jimi Hendrix Experience Animals bassist, Chas Chandler, formed a backing band with bassist Noel Redding and drummer Mitch Mitchell. Mitchell was a seasoned London drummer formerly with Georgie Fame and the Blue Flames. Hendrix chose Redding because of his attitude towards music and his hairstyle. Redding had been a guitar player until that time, but played bass in the band. The name "The Jimi Hendrix Experience" was coined by their business manager Michael Jeffery. The first official appearance of "The Jimi Hendrix Experience" (invited by French singer Johnny Hallyday) was at the "Novelty" in Évreux, France, on October 13, 1966. Six days later
The Jimi Hendrix Experience I went to see him play, I thought that was it, the game was up for all of us, we may as well pack it in." The group came to prominence in the US after the June 1967 Monterey Pop Festival, one of the first major rock music festivals. The band's performance ended with Hendrix famously setting his psychedelically painted Fender Stratocaster on fire. After the festival they toured with the Monkees, but left the tour two weeks later, reportedly due to lack of audience response. With the Experience, Hendrix recorded several hit singles, such as "Hey Joe", "Purple Haze",