2009 National Games of China the colours red, black, yellow, green and blue which are the colours of the Olympic rings and refer to the success of the 2008 Beijing Olympic Games. The final logo was selected from 3040 entries in a public competition launched in 2007 across mainland China, Hong Kong and Macau. The mascot for the games was a cartoon character called "Taishan Boy" (泰山童子）). It alludes the majestic stone of the Shandong's Mount Taishan. The mascot, dressed in a red shirt and white shorts, is an athletic figure giving the thumbs-up. According to the designer said, the character symbolizes "the spirit of
Olympic Games profits from the Olympic symbols. The IOC also takes a percentage of all sponsorship and broadcast income. Host cities continue to compete ardently for the right to host the Games, even though there is no certainty that they will earn back their investments. Research has shown that trade is around 30 percent higher for countries that have hosted the Olympics. The Olympic Movement uses symbols to represent the ideals embodied in the Olympic Charter. The Olympic symbol, better known as the Olympic rings, consists of five intertwined rings and represents the unity of the five inhabited continents (Africa, America, Asia,