Arriba (newspaper) Arriba (newspaper) Arriba (Spanish for "up") was a Spanish daily newspaper published in Madrid between 1935 and 1979. It was the official organ of Falange and also, of the regime during the Franco rule in the country. "Arriba" was first published in Madrid 21 March 1935 by José Antonio Primo de Rivera, founder of the Falange Española. The paper soon became the official weekly newspaper of the Spanish Falange. On 5 March 1936 it was suspended by the government of the Second Spanish Republic. The suspension continued through the Spanish Civil War. After nearly three years of fighting, Madrid was
José Antonio Primo de Rivera local Nationalists killed during the war; Primo de Rivera's name headed every list. The second was the rallying cry, ""José Antonio—¡Presente!"," a figurative reply to an imaginary roll call invoking his ghostly attendance or immanence. With the arrival of democratic rule, the legacy of Primo de Rivera and the cult of personality created by the Spanish state started to wane circumspectly. In 1981, the City Hall of Madrid moved to reinstate the original name of its grand avenue, the Gran Vía, which Franco had renamed "Avenida José Antonio Primo de Rivera" in 1939. However, as late as March 2005, the