Lou Grant the role in a series of ads promoting Twin Cities station KSTP-TV, a real television station in the same market as the fictional WJM-TV. Additionally in 2013, Asner again reprised the role for a series of promos for "The Mary Tyler Moore Show" airing on MeTV. Asner won five Primetime Emmy Awards for his portrayal of Lou, with three of these awards for "The Mary Tyler Moore Show" and two for "Lou Grant". Bravo ranked Lou 35th on their list of the 100 greatest TV characters. Lou Grant Louis Grant is a fictional character played by Edward Asner in two
Play for Today (1971), "The Foxtrot" (1971), "Home" (1972), "Bar Mitzvah Boy" (1976), "Abigail's Party" (1977), "Blue Remembered Hills" (1979) and "Just a Boys' Game" (1979). Certain other well known plays, including "Penda's Fen" (1974), "Nuts in May" (1976), were commissioned by David Rose of the BBC's English Regions Drama department based in Birmingham. Some installments in the series were spun off into full-blown series. Probably the two best-remembered examples of this are "", which was produced as a one-off in the "Play for Today" strand in 1975 and three years later became a series for Thames Television, again with Leo McKern, and