José Antonio Primo de Rivera unity, copied from the heraldry of the Catholic Kings. The flag bore the red and black colours of syndicalism. The salute was the Roman salute. In casual conversation Falangists were expected to overlook rank and to call one another "Comrade", always speaking each other in a first name basis, avoiding the formal Spanish "usted" form of address. In 1935 Primo de Rivera collaborated in editing the lyrics of the Falangist anthem, "Cara al Sol" (Face to the Sun). Every member of the Falange had to obey unquestioningly. They were told: The honour and task of Falange must be gauged by
Fernando Primo de Rivera Fernando Primo de Rivera Fernando Primo de Rivera y Sobremonte, 1st Marquess of Estella, 12th Count of Peña Vélez, 17th Count of Torres Rovellas, 23rd Count of Sobremonte (24 July 1831 – 23 May 1921) was a Spanish politician, and soldier. Fernando Primo de Rivera was the son of Antonio Hermenegildo Primo de Rivera y Sobremonte, 22nd Count of Sobremonte (1787–1833) and his wife Ana María de Torres Rovellas y Peña Vélez (1811–1865); she was the daughter of Miguel de Torres Rovellas y Peña Vélez, 13th Count of Torres Rovellas, 8th Marquess of Peña Vélez (1764–1851). His grandfather was Bértrand