Lou Grant the role in a series of ads promoting Twin Cities station KSTP-TV, a real television station in the same market as the fictional WJM-TV. Additionally in 2013, Asner again reprised the role for a series of promos for "The Mary Tyler Moore Show" airing on MeTV. Asner won five Primetime Emmy Awards for his portrayal of Lou, with three of these awards for "The Mary Tyler Moore Show" and two for "Lou Grant". Bravo ranked Lou 35th on their list of the 100 greatest TV characters. Lou Grant Louis Grant is a fictional character played by Edward Asner in two
Richard Masur Masur studied acting at The Yale School of Drama and appeared on stage before acting in movies and television shows during the 1970s. He appeared on an episode of "The Waltons" as well as in an episode of "All in the Family" in late 1974 and had recurring roles in "Rhoda" from 1974 to 1978; "One Day at a Time" from 1975 to 1976; "Hot l Baltimore" in 1975; and the pilot to an NBC sitcom, "Bumpers", in 1977. In 1981, Masur played the role of a child molestor armed with a camera in the television film "Fallen Angel". His