Sault Ste. Marie, Ontario cascades of the St. Mary's River descend more than from the level of Lake Superior to the level of the lower lakes. Hundreds of years ago, this slowed shipping traffic, requiring an overland portage of boats and cargo from one lake to the other. The entire name translates to "Saint Mary's Rapids" or "Saint Mary's Falls". The word "sault" is pronounced in French, and in the English pronunciation of the city name. Residents of the city are called "Saultites". Sault Ste. Marie is bordered to the east by the Rankin and Garden River First Nation reserves, and to the west
Huron Broadcasting (Gilder changed those stations' call signs to CFYN and CHAS.) Huron subsequently also opened CKCY-TV in 1977. Huron sold its radio stations to other owners in the mid-1980s. Telemedia acquired Sault Ste. Marie's CJIC and CJIC-FM, by this time known as CFYN and CHAS-FM, in 1985, while the remaining stations were sold to Mid-Canada Radio in two separate transactions, in 1986 (the stations in Blind River, Elliot Lake and Espanola) and 1988 (the remaining stations in Sault Ste. Marie and Wawa). The television stations were acquired by Baton Broadcasting in 1990, and were converted by Baton to the MCTV branding