Mary Tyler Moore pivotal one-hour musical special called "Dick Van Dyke and the Other Woman", Moore and husband Grant Tinker successfully pitched a sitcom centered on Moore to CBS. "The Mary Tyler Moore Show" is a half-hour newsroom sitcom featuring Ed Asner as her gruff boss Lou Grant. Moore's show proved so popular that three other regular characters, Valerie Harper as Rhoda Morgenstern, Cloris Leachman as Phyllis Lindstrom and Ed Asner as Lou Grant were also spun off into their own series. The premise of the single working woman's life, alternating during the program between work and home, became a television staple. After
Marvel Television animated shows being more successful than the live action shows. "The Incredible Hulk" (1978–1982), produced by Universal Television and aired on CBS, was Marvel's only successful live action television series, running five seasons. The last TV series, "", produced by New Line Television (now ceased and folded into Warner Bros. Television), was canceled after one season on Spike. Marvel's first live action TV licenses were for Spider-Man with the character in The Electric Company's Spidey Super Stories segments (1974–1977), CBS's "The Amazing Spider-Man" series (1977–1979) and Toei's tokusatsu style "Spider-Man" series (1978–1979). "The Amazing Spider-Man" pulled in reasonable ratings but