The Jimi Hendrix Experience Animals bassist, Chas Chandler, formed a backing band with bassist Noel Redding and drummer Mitch Mitchell. Mitchell was a seasoned London drummer formerly with Georgie Fame and the Blue Flames. Hendrix chose Redding because of his attitude towards music and his hairstyle. Redding had been a guitar player until that time, but played bass in the band. The name "The Jimi Hendrix Experience" was coined by their business manager Michael Jeffery. The first official appearance of "The Jimi Hendrix Experience" (invited by French singer Johnny Hallyday) was at the "Novelty" in Évreux, France, on October 13, 1966. Six days later
The Jimi Hendrix Experience February 1970, Jeffery set up an interview with "Rolling Stone" magazine to announce the return of the group, published on March 19, 1970 in "Rolling Stone" as "J.H.: The End of a Beginning Maybe". Redding waited for weeks to hear back about rehearsals for the upcoming tour, and when he finally spoke with Mitchell's girlfriend, he learned that he had been replaced by Cox. Before the tour started, Hendrix called it "The Cry of Love Tour". The group itself was referred to as "Jimi Hendrix" and sometimes the "Jimi Hendrix Experience". The trio toured and recorded in the US from