Symbols of Francoism right and extreme left, often degenerating into violence. On the right, the traditionalist Carlist movement revived. In 1933, the aristocratic José Antonio Primo de Rivera, son of the former dictator, founded the far-right Falange movement, similar to the Italian Fascists. In February 1934 the Falange merged with the "Juntas de Ofensiva Nacional-Sindicalista" (J.O.N.S), another right-wing group. Left-wing trade unions staged industry-wide or citywide strikes, and in Catalonia Marxist and Anarchist groups competed for power. Landless laborers seized land, occupied estates and burned churches. At a time of political crisis, on 17 July 1936, General Francisco Franco led the Spanish colonial
José Antonio Primo de Rivera local Nationalists killed during the war; Primo de Rivera's name headed every list. The second was the rallying cry, ""José Antonio—¡Presente!"," a figurative reply to an imaginary roll call invoking his ghostly attendance or immanence. With the arrival of democratic rule, the legacy of Primo de Rivera and the cult of personality created by the Spanish state started to wane circumspectly. In 1981, the City Hall of Madrid moved to reinstate the original name of its grand avenue, the Gran Vía, which Franco had renamed "Avenida José Antonio Primo de Rivera" in 1939. However, as late as March 2005, the