Pilar Primo de Rivera Pilar Primo de Rivera "Doña" María del Pilar Primo de Rivera y Sáenz de Heredia, 1st Countess of the Castle of La Mota (November 4, 1907 – March 17, 1991) was the sister of José Antonio Primo de Rivera, founder of the Falange, a political movement of Spain, and the daughter of Spanish dictator General Miguel Primo de Rivera, 2nd Marquis of Estella. She was an enthusiastic member of the Falange, heading its "Sección Femenina" ("Women's Section"). Unlike two of her brothers (both put to death by the Republicans), she survived the Spanish Civil War, during which she met Adolf
José Antonio Primo de Rivera local Nationalists killed during the war; Primo de Rivera's name headed every list. The second was the rallying cry, ""José Antonio—¡Presente!"," a figurative reply to an imaginary roll call invoking his ghostly attendance or immanence. With the arrival of democratic rule, the legacy of Primo de Rivera and the cult of personality created by the Spanish state started to wane circumspectly. In 1981, the City Hall of Madrid moved to reinstate the original name of its grand avenue, the Gran Vía, which Franco had renamed "Avenida José Antonio Primo de Rivera" in 1939. However, as late as March 2005, the