José Antonio Primo de Rivera unity, copied from the heraldry of the Catholic Kings. The flag bore the red and black colours of syndicalism. The salute was the Roman salute. In casual conversation Falangists were expected to overlook rank and to call one another "Comrade", always speaking each other in a first name basis, avoiding the formal Spanish "usted" form of address. In 1935 Primo de Rivera collaborated in editing the lyrics of the Falangist anthem, "Cara al Sol" (Face to the Sun). Every member of the Falange had to obey unquestioningly. They were told: The honour and task of Falange must be gauged by
Miguel Primo de Rivera the wealthy and working classes in Spain at the time. Despite his paternalistic conservatism, Primo de Rivera was enough of a reformer and his policies were radical enough to threaten the interests of the traditional power elite. According to British historian Gerald Brenan, "Spain needed radical reforms and he could only govern by the permission of the two most reactionary forces in the country—the Army and the Church." Primo de Rivera dared not tackle what was seen as Spain's most pressing problem, agrarian reform, because it would have provoked the great landholding elite. Writes historian Richard Herr, "Primo was not