José Antonio Primo de Rivera unity, copied from the heraldry of the Catholic Kings. The flag bore the red and black colours of syndicalism. The salute was the Roman salute. In casual conversation Falangists were expected to overlook rank and to call one another "Comrade", always speaking each other in a first name basis, avoiding the formal Spanish "usted" form of address. In 1935 Primo de Rivera collaborated in editing the lyrics of the Falangist anthem, "Cara al Sol" (Face to the Sun). Every member of the Falange had to obey unquestioningly. They were told: The honour and task of Falange must be gauged by
Miguel Primo de Rivera established martial law, imposed a strict system of censorship, and ended the "turno" system of alternating parties. Primo de Rivera initially said he would rule for only 90 days, however, he chose to remain in power. Little social reform took place but he attempted to reduce unemployment by spending money on public works. To pay for this, Primo de Rivera introduced higher taxes on the rich. When they complained he chose to change his policies and attempted to raise money by public loans. This caused rapid inflation and—after losing support of the army—he was forced to resign in January 1930.