2010 FIFA World Cup event effects date because no World Cup match was to be played in Cape Town on that day, and the Test would be played at Newlands, which is not a World Cup venue. The South African low-fare airline Kulula.com were ordered by FIFA to withdraw an advertisement that it claimed infringed their trademarks. The advert, titled "The unofficial carrier of the you-know-what", features soccer balls, vuvuzelas and the flag of South Africa, which FIFA claims when used in conjunction with each other constitutes an infringement (of its trademarks). Kulula.com disputed FIFA's claim, but later announced that they would withdraw the specific advert
FIFA Beach Soccer World Cup to standardise the participants to 16 countries. It was then that the "FIFA Beach Soccer World Cup Qualifiers" were also established, that would take place throughout the year. Again this decision was a successful one and more countries became interested in a now standard FIFA competition. By the end of the 2007 World Cup, the tournament had become very popular throughout the world, with the FIFA board taking over the competition, driving more countries to recognize beach soccer as a major sport. Since the World Cup had become a success worldwide, FIFA decided to have a change of venue. It