Helen of Troy conjures the song epithalamium Spartan women sung at Platanistas commemorating the marriage of Helen and Menelaus: Helen's worship was also present on the opposite bank of Eurotas at Therapne, where she shared a shrine with Menelaus and the Dioscuri. The shrine has been known as "Menelaion" (the shrine of Menelaus), and it was believed to be the spot where Helen was buried alongside Menelaus. Despite its name, both the shrine and the cult originally belonged to Helen; Menelaus was added later as her husband. Isocrates writes that at Therapne Helen and Menelaus were worshiped as gods, and not as heroes.
Helen of Troy Limited hair appliance business in 1975 by first supplying hair salons with hair dryers and curling irons. In 1980, the Company's founder, Jerry Rubin, entered into a successful licensing agreement with Vidal Sassoon. Since then, the Company's growth has come through years of acquiring rights to use well-known global brands in the health and home, housewares, beauty and nutritional supplements categories, or by acquiring brands and companies outright. Those transactions have made Helen of Troy a force in the personal-care products market. The company underwent a notable tax inversion when it reorganized into a Bermuda company in 1993. This inversion prompted