Anne of Avonlea Green Gables" as she was in the previous book, but now takes her place among the "important" people (and the "grown up" people) of Avonlea society, as its only schoolteacher. She is also a founding member of the A.V.I.S. (the Avonlea Village Improvement Society), which tries to improve (with questionable results) the Avonlea landscape. Montgomery had brought up with a traditional Scots Presbyterian education. John Knox's famous dictum "A school in every village, a college in every town" had been embraced by the Presbyterian church, and Montgomery was brought up in a culture that greatly valued education. At the same
Anne of Green Gables (1985 film) films were successful around the world and brought legions of tourists to Prince Edward Island, the Montgomery heirs established an Anne of Green Gables Licensing Authority with the Province of Prince Edward Island to control trademarks to preserve Montgomery's works, through the mechanism of official trademarks. The heirs and the AGGLA became successful at asserting control over the booming Anne-themed tourist industry that the province enjoyed, because of the lack of clarity about the different protections afforded by copyright, trademark and official marks in Canada. AGGLA and the heirs tried to assert control over trademarks Sullivan had established to their