Blue–green distinction in language being described. For example, "blue" and "green" might be distinguished, but a single term might be used for both if the color is dark. Furthermore, green might be associated with yellow, and blue with black or gray. According to Brent Berlin and Paul Kay's 1969 study "", distinct terms for brown, purple, pink, orange and grey will not emerge in a language until the language has made a distinction between green and blue. In their account of the development of color terms the first terms to emerge are those for white/black (or light/dark), red and green/yellow. The word for blue
Olympic Games at that time. The organising committee had been able to create such a surplus in part by selling exclusive sponsorship rights to select companies. The IOC sought to gain control of these sponsorship rights. Samaranch helped to establish The Olympic Programme (TOP) in 1985, in order to create an Olympic brand. Membership in TOP was, and is, very exclusive and expensive. Fees cost US$50 million for a four-year membership. Members of TOP received exclusive global advertising rights for their product category, and use of the Olympic symbol, the interlocking rings, in their publications and advertisements. The 1936 Summer Olympics in