Lou Grant the role in a series of ads promoting Twin Cities station KSTP-TV, a real television station in the same market as the fictional WJM-TV. Additionally in 2013, Asner again reprised the role for a series of promos for "The Mary Tyler Moore Show" airing on MeTV. Asner won five Primetime Emmy Awards for his portrayal of Lou, with three of these awards for "The Mary Tyler Moore Show" and two for "Lou Grant". Bravo ranked Lou 35th on their list of the 100 greatest TV characters. Lou Grant Louis Grant is a fictional character played by Edward Asner in two
Daytime Emmy Award for Outstanding Special Class Series Daytime Emmy Award for Outstanding Special Class Series The Daytime Emmy Award for Outstanding Special Class Series is an Emmy award given to television programs that do not "fall into other established categories." Prior to 2000, the category was entitled Special Class Program and both series and specials competed in the same category. A separate category for singular specials was created in 2000. Winners in bold 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 "(Winner unknown)" 1989 1990 "(Winner unknown)" 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003