Jimi Hendrix Jimmy James and the Blue Flames, Keith recommended him to Stones manager Andrew Loog Oldham and producer Seymour Stein. They failed to see Hendrix's musical potential, and rejected him. She then referred him to Chas Chandler, who was leaving the Animals and interested in managing and producing artists. Chandler saw the then-unknown Jimi Hendrix play in Cafe Wha?, a Greenwich Village, New York City nightclub. Chandler liked the Billy Roberts song "Hey Joe", and was convinced he could create a hit single with the right artist. Impressed with Hendrix's version of the song, he brought him to London on September
Jimi Hendrix associated with the drug culture as Jimi". Hendrix would often become angry and violent when he drank too much alcohol or when he mixed alcohol with drugs. His friend Herbie Worthington explained: "You wouldn't expect somebody with that kind of love to be that violent ... He just couldn't drink ... he simply turned into a bastard". According to journalist and friend Sharon Lawrence, Hendrix "admitted he could not handle hard liquor, which set off a bottled-up anger, a destructive fury he almost never displayed otherwise". In January 1968, the Experience travelled to Sweden for a one-week tour of Europe.