William Joyce real name to his listeners; and he would occasionally be announced as "William Joyce, otherwise known as Lord Haw-Haw". Urban legends soon circulated about Lord Haw-Haw, alleging that the broadcaster was well-informed about political and military events to the point of near-omniscience. Although listening to his broadcasts was officially discouraged (but not illegal), many Britons heard the broadcasts. At the height of his influence, in 1940, Joyce had an estimated six million regular and 18 million occasional listeners in the United Kingdom. The broadcasts always began with the announcer's words, "Germany calling, Germany calling, Germany calling". These broadcasts urged the
William Joyce physically confront anti-fascist elements head-on played no small part in further marginalizing the BUF. After the bloody debacle of Olympia, Joyce spearheaded the BUF's policy shift from campaigning for economic revival through corporatism to a focus on antisemitism. He was instrumental in changing the name of the BUF to "British Union of Fascists and National Socialists" in 1936 and stood as a party candidate in the 1937 elections to the London County Council. In 1936, Joyce lived for a year in Whitstable, where he owned a radio and electrical shop. Between April 1934 and 1937, when Mosley sacked him, Joyce