Francisco Franco a fascist Spanish political party founded by José Antonio Primo de Rivera) and the Carlist monarchist parties into one party under his rule, dubbed "Falange Española Tradicionalista y de las Juntas de Ofensiva Nacional-Sindicalista" (FET y de las JONS), which became the only legal party in 1939. Unlike some other fascist movements, the Falangists had developed an official program in 1934, the "Twenty-Seven Points". In 1937, Franco assumed as the tentative doctrine of his regime 26 out of the original 27 points. Franco made himself "jefe nacional" (National Chief) of the new FET ("Falange Española Tradicionalista"; Traditionalist Spanish Phalanx) with
José Antonio Primo de Rivera local Nationalists killed during the war; Primo de Rivera's name headed every list. The second was the rallying cry, ""José Antonio—¡Presente!"," a figurative reply to an imaginary roll call invoking his ghostly attendance or immanence. With the arrival of democratic rule, the legacy of Primo de Rivera and the cult of personality created by the Spanish state started to wane circumspectly. In 1981, the City Hall of Madrid moved to reinstate the original name of its grand avenue, the Gran Vía, which Franco had renamed "Avenida José Antonio Primo de Rivera" in 1939. However, as late as March 2005, the