The Wisden Cricketer in England, until being acquired by Sky in April 2007. It was then sold to its current owners, TestMatchExtra.com Ltd, in December 2010. Available globally both at newsagents and via subscription, "TWC" had an audited sales figure of 34,559, 95 per cent of it from the UK. In 2008, it launched its website, aiming "to showcase the content of The Wisden Cricketer while exploring the greater flexibility that the web offers." "The Wisden Cricketer" formerly had a sister publication called "Wisden Asia Cricket". It folded in July 2005, but in December 2005 a new publication from the same company called
Wisden Cricketers' Almanack impressions. In more recent years sales of the 2006 edition exceeded 50,000 in total. The size of the print run was based on the publisher's belief that England's successful Ashes campaign the previous summer would attract considerable public interest. Although unsupported by any reliable documentation, it is almost certain that print runs were reduced during the First World War. The 1916 edition, also containing as it does the obituary of W G Grace, is the most expensive 20th century "Wisden". The smallest recent print runs are believed to be for the years 1969 to 1971. Collecting "Wisden"s is a popular