Jimi Hendrix Jimmy James and the Blue Flames, Keith recommended him to Stones manager Andrew Loog Oldham and producer Seymour Stein. They failed to see Hendrix's musical potential, and rejected him. She then referred him to Chas Chandler, who was leaving the Animals and interested in managing and producing artists. Chandler saw the then-unknown Jimi Hendrix play in Cafe Wha?, a Greenwich Village, New York City nightclub. Chandler liked the Billy Roberts song "Hey Joe", and was convinced he could create a hit single with the right artist. Impressed with Hendrix's version of the song, he brought him to London on September
Are You Experienced the right artist. Impressed with Hendrix's live version of the song with his band, he brought him to London on September 24, 1966, and signed him to a management and production contract with himself and ex-Animals manager Michael Jeffery. Immediately following Hendrix's arrival in London, Chandler began recruiting members for a band designed to showcase the guitarist's talents, the Jimi Hendrix Experience. Hendrix met the guitarist Noel Redding at an audition for the New Animals, where Redding's knowledge of blues progressions impressed Hendrix. Chandler asked Redding if he wanted to play bass guitar in Hendrix's band; Redding agreed. Chandler then