José Antonio Primo de Rivera death (although his sentence was commuted). Franco appointed his own brother-in-law Serrano Suñer to replace him. The reign of Francisco Franco nurtured a convenient cult of personality around the dead figure of Primo de Rivera whom Falangists dubbed "El Ausente" (The Missing One). The founder of Falange was anointed a martyr of the "crusade against Marxism." Notwithstanding the apparent veneration by the Francoist State, it remains true that the Missing One's demise had removed a dangerous opponent: Primo de Rivera had been Marquess, a doctor of civil law, a political thinker; Franco owned no comparable pedigree, no comparable education and
Miguel Primo de Rivera established martial law, imposed a strict system of censorship, and ended the "turno" system of alternating parties. Primo de Rivera initially said he would rule for only 90 days, however, he chose to remain in power. Little social reform took place but he attempted to reduce unemployment by spending money on public works. To pay for this, Primo de Rivera introduced higher taxes on the rich. When they complained he chose to change his policies and attempted to raise money by public loans. This caused rapid inflation and—after losing support of the army—he was forced to resign in January 1930.