Lou Grant the role in a series of ads promoting Twin Cities station KSTP-TV, a real television station in the same market as the fictional WJM-TV. Additionally in 2013, Asner again reprised the role for a series of promos for "The Mary Tyler Moore Show" airing on MeTV. Asner won five Primetime Emmy Awards for his portrayal of Lou, with three of these awards for "The Mary Tyler Moore Show" and two for "Lou Grant". Bravo ranked Lou 35th on their list of the 100 greatest TV characters. Lou Grant Louis Grant is a fictional character played by Edward Asner in two
1977–78 United States network television schedule (weekday) ♦ABC had a 6PM (ET)/5PM (CT) feed for their newscast 1977–78 United States network television schedule (weekday) These are the daytime Monday–Friday schedules on all three networks for each calendar season Beginning in September 1977. All times are Eastern. Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold. NOTE: On November 7, 1977, CBS expanded "Guiding Light" from 30 minutes to 1 hour. Also, on December 2, 1977, Chico