José Antonio Primo de Rivera death (although his sentence was commuted). Franco appointed his own brother-in-law Serrano Suñer to replace him. The reign of Francisco Franco nurtured a convenient cult of personality around the dead figure of Primo de Rivera whom Falangists dubbed "El Ausente" (The Missing One). The founder of Falange was anointed a martyr of the "crusade against Marxism." Notwithstanding the apparent veneration by the Francoist State, it remains true that the Missing One's demise had removed a dangerous opponent: Primo de Rivera had been Marquess, a doctor of civil law, a political thinker; Franco owned no comparable pedigree, no comparable education and
Miguel Primo de Rivera several important military posts including the captain-generalship of Valencia, Madrid and Barcelona. He showed courage and initiative in battles against the Berbers of the Rif region in northern Morocco, and promotions and decorations came steadily. Primo de Rivera became convinced that Spain probably could not hold on to its North African colony. For many years, the government had tried without success to crush the Berber rebels, wasting lives and money. He concluded Spain must withdraw from what was called Spanish Morocco if it could not dominate the colony. He was familiar with Cuba and the Philippines; in 1898 he watched