2010 FIFA World Cup event effects date because no World Cup match was to be played in Cape Town on that day, and the Test would be played at Newlands, which is not a World Cup venue. The South African low-fare airline Kulula.com were ordered by FIFA to withdraw an advertisement that it claimed infringed their trademarks. The advert, titled "The unofficial carrier of the you-know-what", features soccer balls, vuvuzelas and the flag of South Africa, which FIFA claims when used in conjunction with each other constitutes an infringement (of its trademarks). Kulula.com disputed FIFA's claim, but later announced that they would withdraw the specific advert
FIFA Beach Soccer World Cup second competition outside Brazil and the Beach Soccer World Cup's 15th birthday, Brazil continued their dominance. Just before the final of the 2009 World Cup, FIFA announced that a new format would see the World Cup now take place every two years, starting from the 2011 World Cup. FIFA justified the decision by stating that they wanted Confederations to have more time to develop the sport, therefore allowing a year in between World Cups for Confederations to organise their own local tournaments. This was a mutual decision between Confederations and FIFA. In March 2010 FIFA confirmed that the 2011 World