José Antonio Primo de Rivera Dean of the Illustrious College of Lawyers of Madrid". In 1931, he constituted "Agrupación al Servicio de la República" (Assembly at the Service of the Republic) "and" paradoxically ran for office under the monarchist banner of "Unión Monárquica Nacional"—he failed to get elected. He was detained briefly in 1932 for collaboration in General José Sanjurjo's attempted coup. On October 29, 1933, Primo de Rivera launched the Falange Española ("Spanish Phalanx"), a nationalist party, inspired in part with some ideas, such as the necessity of authority, hierarchical order of society, and grassroots populism, that were being expounded in Italy in the
José Antonio Primo de Rivera local Nationalists killed during the war; Primo de Rivera's name headed every list. The second was the rallying cry, ""José Antonio—¡Presente!"," a figurative reply to an imaginary roll call invoking his ghostly attendance or immanence. With the arrival of democratic rule, the legacy of Primo de Rivera and the cult of personality created by the Spanish state started to wane circumspectly. In 1981, the City Hall of Madrid moved to reinstate the original name of its grand avenue, the Gran Vía, which Franco had renamed "Avenida José Antonio Primo de Rivera" in 1939. However, as late as March 2005, the