Lou Grant the role in a series of ads promoting Twin Cities station KSTP-TV, a real television station in the same market as the fictional WJM-TV. Additionally in 2013, Asner again reprised the role for a series of promos for "The Mary Tyler Moore Show" airing on MeTV. Asner won five Primetime Emmy Awards for his portrayal of Lou, with three of these awards for "The Mary Tyler Moore Show" and two for "Lou Grant". Bravo ranked Lou 35th on their list of the 100 greatest TV characters. Lou Grant Louis Grant is a fictional character played by Edward Asner in two
Columbia Pictures Television standing for Columbia Pictures Television) to hold the copyright for the TV show "The Young and the Restless", as well as old incarnations from the company's television library such as "What's Happening!!". The studio changed its name on May 6, 1974 and was suggested by David Gerber. As the successor in interest to Screen Gems, it assumed productions of the daytime soap operas "Days of Our Lives" and "The Young and the Restless". Its first produced series is the sitcom "That's My Mama". It was originally slated to be a Screen Gems production. On June 13, 1977, CPT acquired worldwide