Kiwifruit industry in New Zealand Kiwifruit industry in New Zealand Kiwifruit or kiwi is a major horticultural export earner for New Zealand. New Zealand developed the first commercially viable kiwifruit and developed export markets, creating the demand for the fruit that exists today. Today New Zealand is the third largest kiwifruit producing country, next to China and Italy, and holds approximately 30% of the market share. In the 2008-2009 season the value of New Zealand kiwifruit exports was NZ$1.45 billion. Cultivation of the fuzzy kiwifruit spread from China in the early 20th century, when seeds were introduced to New Zealand by Mary Isabel Fraser, the
Kiwifruit it "kiwifruit" for export marketing, a name commercially adopted in 1974. A California-based importer, Frieda Caplan, subsequently used the name kiwifruit when introducing it to the American market. Kiwifruit is native to north-central and eastern China. The first recorded description of the kiwifruit dates to 12th century China during the Song dynasty. As it was usually collected from the wild and consumed for medicinal purposes, the plant was rarely cultivated or bred. Cultivation of kiwifruit spread from China in the early 20th century to New Zealand, where the first commercial plantings occurred. The fruit became popular with British and American