Kiwifruit industry in New Zealand Kiwifruit industry in New Zealand Kiwifruit or kiwi is a major horticultural export earner for New Zealand. New Zealand developed the first commercially viable kiwifruit and developed export markets, creating the demand for the fruit that exists today. Today New Zealand is the third largest kiwifruit producing country, next to China and Italy, and holds approximately 30% of the market share. In the 2008-2009 season the value of New Zealand kiwifruit exports was NZ$1.45 billion. Cultivation of the fuzzy kiwifruit spread from China in the early 20th century, when seeds were introduced to New Zealand by Mary Isabel Fraser, the
Kiwifruit 1940s. 'Hayward' is the most commonly available cultivar in stores. It is a large, egg-shaped fruit with a sweet flavour. 'Saanichton 12', from British Columbia, is somewhat more rectangular than 'Hayward' and comparably sweet, but the inner core of the fruit can be tough. 'Blake' can self-pollinate, but it has a smaller, more oval fruit and the flavour is considered inferior. Kiwi berries are edible berry- or grape-sized fruits similar to fuzzy kiwifruit in taste and appearance, but with thin, smooth green skin. They are primarily produced by three species: "Actinidia arguta" (hardy kiwi), "A. kolomikta" (Arctic kiwifruit) and "A.