Pink triangle identity, and was incorporated into the logos of such organizations and businesses. It was also used by individuals, sometimes discretely or ambiguously as an "insider" code unfamiliar to the general public. The logo for the 1987 March on Washington for Lesbian and Gay Rights was a silhouette of the US Capitol Dome superimposed over a pink triangle. Taking a more militant tone, the AIDS Coalition To Unleash Power (ACT UP) was formed by six gay activists in New York City in 1987, and to draw attention to the disease's disproportionate impact on gay and bisexual men, and the apparent role
Pink ribbon use the pink ribbon to associate themselves with breast cancer, to promote breast cancer awareness, and to support fundraising. Some breast cancer-related organizations, such as Pink Ribbon International, use the pink ribbon as their primary symbol. Susan G. Komen for the Cure uses a stylized "running ribbon" as their logo. While specifically representing breast cancer awareness, the pink ribbon is also a symbol and a proxy of goodwill towards women in general. Buying, wearing, displaying, or sponsoring pink ribbons signals that the person or business cares about women. The pink ribbon is a marketing brand for businesses that allows them