RMS Mauretania (1906) RMS Mauretania (1906) RMS "Mauretania" was an ocean liner designed by Leonard Peskett and built by Wigham Richardson and Swan Hunter for the British Cunard Line, launched on the afternoon of 20 September 1906. She was the world's largest ship until the completion of in 1911. "Mauretania" became a favourite among her passengers. She captured the Eastbound Blue Riband on her maiden return voyage in December 1907, then claimed the Westbound Blue Riband for the fastest transatlantic crossing during her 1909 season. She held both speed records for 20 years. The ship's name was taken from the ancient Roman province
Crossing the Chasm Crossing the Chasm Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship. In 2006, Tom Byers, director of the Stanford Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later". The book's success has led to a series