The Lighthouse in Oxford the railway station at Frideswide Square gradually eroded away much of the canal trade. In 1913 William Morris (later Lord Nuffield), without licence, started his own bus service to compete with the city's cumbersome tram network. In 1951, Lord Nuffield further forced change when he acquired the Oxford Canal Basin and proceeded to fill it. Nuffield College and Worcester Street car park now stand where once lay the Basin. This was the death knell of the canal system as a competitive mode of transport in Oxford as technology replaced human labour. An apt example can be found in the reconstruction
Cowley, Oxfordshire European headquarters of Harley-Davidson Motorcycles and the headquarters of international aid charity Oxfam GB. Cowley has a strong sporting tradition. In 1938 Oxford Stadium was built to host the sport of greyhound racing. In 1939 motorcycle speedway moved to Oxford Stadium. After a few years Oxford's speedway team were named Oxford Cheetahs, a name they still bear today. In 2001, Oxford United FC moved from its former ground in Headington to the new Kassam Stadium at Minchery Farm, which is just outside Cowley. Until 2009 on Watlington Road, opposite the Mini factory, stood Johnson's Café, which fed thousands of Morris