The Lighthouse in Oxford the railway station at Frideswide Square gradually eroded away much of the canal trade. In 1913 William Morris (later Lord Nuffield), without licence, started his own bus service to compete with the city's cumbersome tram network. In 1951, Lord Nuffield further forced change when he acquired the Oxford Canal Basin and proceeded to fill it. Nuffield College and Worcester Street car park now stand where once lay the Basin. This was the death knell of the canal system as a competitive mode of transport in Oxford as technology replaced human labour. An apt example can be found in the reconstruction
Stagecoach in Oxfordshire numbers of young, affluent but car-less residents. In 2010 it was announced that Oxford Bus Company and Stagecoach in Oxfordshire, in consultation with Oxfordshire County Council, had agreed a Bus Quality Partnership as enabled by the Local Transport Act 2008. The partnership would improved multi-operator ticketing across the City and co-ordinate bus timetables on the four busiest shared routes. On 15 July 2010 Stagecoach in Oxfordshire introduced a fleet of 26 Alexander Dennis Enviro400H diesel-electric hybrid buses on Oxford – Cowley – Blackbird Leys route 1 and Oxford – Kidlington routes 7A/7B (now 2/2A/2B/2C/2D). Double deckers were chosen over single