Actinidia deliciosa Zealand, around 1924. This is the most widely grown cultivar in the world. Chinese gooseberry was initially grown in domestic gardens, but commercial planting began in the 1940s. In 1959, Turners and Growers named it kiwifruit, after New Zealand's national bird, the kiwi—brown and furry. , Italy was the leading producer of kiwifruit in the world, followed by New Zealand, Chile, France, Greece, Japan, and the United States. Kiwifruit is still produced in China, but China has never made it to the top 10 list of kiwifruit-producing countries. In China, it is grown mainly in the mountainous area upstream of
Kiwifruit industry in New Zealand brand-name label "Zespri". The branding move is also intended to distinguish New Zealand kiwifruit from other fruit and prevent other companies from gaining benefit from the New Zealand Kiwifruit Marketing Board's (a subsidiary of Zespri) activities. Zespri International Ltd. is owned by 2,700 local growers through Zespri Group Ltd which was established in 2000. Zespri has the role of promoting and selling kiwifruit in overseas markets as well as establishing regulations on which kiwifruit can be sold in the export markets. Turners & Growers began to challenge Zespri’s export monopoly of New Zealand’s Kiwifruit industry in 2009 to gain the