Loma Prieta Periodic Comet Machholz 1 96P/Machholz on May 12, 1986. The first official West Coast Messier marathon was conducted from this site in March 1979. The epicenter of the 1989 Loma Prieta earthquake was near the mountain. The mountain was the longtime site for the transmitter tower of San Jose television station KNTV (from 1955 to 2005). It moved its transmitter northwest to San Bruno Mountain in September 2005, after it became the Bay Area's NBC affiliate. Loma Prieta is the tallest peak in the Santa Cruz Mountains and it is common to see snow on the mountain during the winter.
1989 Loma Prieta earthquake included ground floor garages, which engineers refer to as a soft story building. In Santa Cruz, the Pacific Garden Mall was severely damaged, with falling debris killing three people, half of the six earthquake deaths in Santa Cruz and Monterey Counties. Some 31 buildings were damaged enough to warrant demolition, seven of which had been listed in the Santa Cruz Historic Building Survey. The four oldest were built in 1894, the five oldest withstood the 1906 San Francisco earthquake. Immediately, a number of civilians began to free victims from the rubble of Ford's Department Store and the Santa Cruz Coffee