Kiwifruit exports exceeded the amount consumed domestically. Outside of Australasia, New Zealand kiwifruits are marketed under the brand-name label, Zespri. In the 1980s, countries outside New Zealand began to export kiwifruit. In Italy, the infrastructure and techniques required to support grape production were adapted to the kiwifruit. This, coupled with being close to the European kiwifruit market, led to Italians becoming the leading producer of kiwifruit in 1989. The growing season of Italian kiwifruit does not overlap much with the New Zealand or the Chilean growing seasons, therefore direct competition between New Zealand or Chile was not a significant factor. In
Kiwifruit 1940s. 'Hayward' is the most commonly available cultivar in stores. It is a large, egg-shaped fruit with a sweet flavour. 'Saanichton 12', from British Columbia, is somewhat more rectangular than 'Hayward' and comparably sweet, but the inner core of the fruit can be tough. 'Blake' can self-pollinate, but it has a smaller, more oval fruit and the flavour is considered inferior. Kiwi berries are edible berry- or grape-sized fruits similar to fuzzy kiwifruit in taste and appearance, but with thin, smooth green skin. They are primarily produced by three species: "Actinidia arguta" (hardy kiwi), "A. kolomikta" (Arctic kiwifruit) and "A.