The Imitation Game war (and the puzzle was not set by Turing, who was no good at them). Google, which sponsored the New York Premiere of the film, launched a competition called "The Code-Cracking Challenge" on 23 November 2014. It is a skill contest where entrants must crack a code provided by Google. The prize/s will be awarded to entrant/s who crack the code and submit their entry the fastest. In November 2014, ahead of the film's US release, "The New York Times" reprinted the 1942 puzzle from "The Daily Telegraph" used in recruiting codebreakers at Bletchley Park during the Second World War.
Cracking The Code five-page feature on Petit following the album's release and described Petit as "another Jack White at work". Lead single ""Holla"" circulated on BBC Radio 2, including plays on The Paul Jones show, The Bob Harris show and Gideon Coe. ""Holla"" also appeared on the compilation disc ""The Black Keys and Friends"" for the June 2014 issue of MOJO magazine. MOJO Editor in Chief Phil Alexander played "Cracking The Code" on his own syndicated MOJO Rocks Radio Show, naming it album of the week and playing most of the album over a two-month period. Follow up single ""My Friend Bob"" also