Avatar (2009 film) because "Today's films flame out much faster than they did when "Titanic" was released." Brandon Gray, president of Box Office Mojo, believed in the film's chances of becoming the highest-grossing film of all time, though he also believed it was too early to surmise because it had only played during the holidays. He said, "While "Avatar" may beat "Titanic"s record, it will be tough, and the film is unlikely to surpass "Titanic" in attendance. Ticket prices were about $3 cheaper in the late 1990s." Cameron said he did not think it was realistic to "try to topple "Titanic" off its
Titanic (1997 film) second best film of 1997. Almar Haflidason of the BBC wrote that "the sinking of the great ship is no secret, yet for many exceeded expectations in sheer scale and tragedy" and that "when you consider that [the film] tops a bum-numbing three-hour running time, then you have a truly impressive feat of entertainment achieved by Cameron". Joseph McBride of "Boxoffice Magazine" concluded, "To describe "Titanic" as the greatest disaster movie ever made is to sell it short. James Cameron's recreation of the 1912 sinking of the 'unsinkable' liner is one of the most magnificent pieces of serious popular entertainment