Kiwifruit industry in New Zealand Kiwifruit industry in New Zealand Kiwifruit or kiwi is a major horticultural export earner for New Zealand. New Zealand developed the first commercially viable kiwifruit and developed export markets, creating the demand for the fruit that exists today. Today New Zealand is the third largest kiwifruit producing country, next to China and Italy, and holds approximately 30% of the market share. In the 2008-2009 season the value of New Zealand kiwifruit exports was NZ$1.45 billion. Cultivation of the fuzzy kiwifruit spread from China in the early 20th century, when seeds were introduced to New Zealand by Mary Isabel Fraser, the
Kiwi of which are currently listed as vulnerable, and one of which is near-threatened. All species have been negatively affected by historic deforestation but currently the remaining large areas of their forest habitat are well protected in reserves and national parks. At present, the greatest threat to their survival is predation by invasive mammalian predators. The unique adaptations of kiwi, such as their large eggs, short and stout legs, or using their nostrils at the end of their long beak to detect prey before they ever see it, have helped the bird to become internationally well-known. The kiwi is an icon