RMS Mauretania (1906) . In September 1909, "Mauretania" captured the Blue Riband for the fastest westbound crossing — a record that was to stand for more than two decades. In December 1911, as in New York City in December 1910, "Mauretania" broke loose from her moorings while in the River Mersey and sustained damage that caused the cancellation of her special speedy Christmas voyage to New York. In a quick change of events Cunard rescheduled "Mauretania"s voyage for "Lusitania", which had just returned from New York, under the command of Captain James Charles. "Lusitania" completed Christmas crossings for "Mauretania", carrying revellers back to
Crossing the Chasm Crossing the Chasm Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship. In 2006, Tom Byers, director of the Stanford Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later". The book's success has led to a series