Dr Pepper produced by They Might Be Giants. Several ads for Diet Cherry Vanilla Dr Pepper appeared on television in 2005. In one, a young woman on a blind date at a restaurant, who sips into the beverage, suddenly makes her date, restaurant patrons, and even a waitress all part of a musical sequence involving The Muppets version of the song "Mah Nà Mah Nà". One campaign features the Queen song "I Want It All". On January 1, 2008, the company unveiled a new TV ad campaign featuring the "Cheers" theme song ("Where Everybody Knows Your Name") performed by Gary Portnoy. In
Estee Portnoy Jordan, Portnoy has been part of his inner circle, and for over two decades, has worked with Jordan and his advisors. Portnoy serves on the Sports Management Advisory Board of the University of Michigan School of Kinesiology. Portnoy is on the B'nai B'rith Youth Organization (BBYO) International Board of Directors in 2006 and one of its past chairs. Together with her husband, Portnoy is founder of KEEN USA, a nonprofit organization that provides sports and recreation activities to children with disabilities in Chicago, Los Angeles, New York, Phoenix, San Francisco, St. Louis and Washington DC. She was also part of