The Lighthouse in Oxford the railway station at Frideswide Square gradually eroded away much of the canal trade. In 1913 William Morris (later Lord Nuffield), without licence, started his own bus service to compete with the city's cumbersome tram network. In 1951, Lord Nuffield further forced change when he acquired the Oxford Canal Basin and proceeded to fill it. Nuffield College and Worcester Street car park now stand where once lay the Basin. This was the death knell of the canal system as a competitive mode of transport in Oxford as technology replaced human labour. An apt example can be found in the reconstruction
Morris Oxford 41 per cent of British production. Meanwhile, Oxfords grew larger from the first 1018 cc, Nine horsepower, two-seater car to the last 2½-litre Twenty horsepower car. The model name was recycled in 1948 and lasted almost another 23 years through to 1971 but in this time the market sector and engine-size remained nearly constant between 1476 cc and 1622 cc. William Morris's first car was called Oxford in recognition of its home city. It was announced in "The Autocar" magazine in October 1912 and production began in March 1913. Virtually all components were bought-in and assembled by Morris. It was