Dr Pepper produced by They Might Be Giants. Several ads for Diet Cherry Vanilla Dr Pepper appeared on television in 2005. In one, a young woman on a blind date at a restaurant, who sips into the beverage, suddenly makes her date, restaurant patrons, and even a waitress all part of a musical sequence involving The Muppets version of the song "Mah Nà Mah Nà". One campaign features the Queen song "I Want It All". On January 1, 2008, the company unveiled a new TV ad campaign featuring the "Cheers" theme song ("Where Everybody Knows Your Name") performed by Gary Portnoy. In
Michael Portnoy by reporters, Portnoy explained the poem's meaning: "Soy... represents dense nutritional life. Bomb is, obviously, an explosive destructive force. So, soy bomb is what I think art should be: dense, transformational, explosive life" according to "Entertainment Weekly" and that "he meant Soy Bomb as a 'spontaneous explosion of the self' to re-invigorate the current music scene. He has also said that the phrase is a combination of Spanish and English, meaning "the bomb of 'I am'". The Grammys chose not to press charges against Portnoy for the act, but he was not paid the $200 fee for the gig. The