Kiwifruit industry in New Zealand level of infection by November 2011. Some of the attacks in the Bay of Plenty were by the virulent strain PSA-V. The disease is worldwide, with serious attacks in Italy and France also in 2011. In mid-2013 a China-based Zespri subsidiary was fined nearly $1M for under-declaring customs duties, and the Serious Fraud Office launched an investigation into Zespri itself in October 2013. Much of the breeding to refine the green kiwifruit and develop the gold Zespri was done by the Plant & Food Research Institute (formerly HortResearch) during the decades of 1970-1999. In 1990, the New Zealand Kiwifruit Marketing
Kiwifruit it "kiwifruit" for export marketing, a name commercially adopted in 1974. A California-based importer, Frieda Caplan, subsequently used the name kiwifruit when introducing it to the American market. Kiwifruit is native to north-central and eastern China. The first recorded description of the kiwifruit dates to 12th century China during the Song dynasty. As it was usually collected from the wild and consumed for medicinal purposes, the plant was rarely cultivated or bred. Cultivation of kiwifruit spread from China in the early 20th century to New Zealand, where the first commercial plantings occurred. The fruit became popular with British and American