Titanic (1997 film) and was no. 1 in all of them" and the markets "such as Russia, where "Titanic" saw modest receipts in 1997 and 1998, are white-hot today" with "more screens and moviegoers" than ever before. Brandon Gray, president of Box Office Mojo, said that while "Avatar" may beat "Titanic" revenue record, the film is unlikely to surpass "Titanic" in attendance. "Ticket prices were about $3 cheaper in the late 1990s." In December 2009, Cameron had stated, "I don't think it's realistic to try to topple "Titanic" off its perch. Some pretty good movies have come out in the last few years.
Film budgeting actual cost (amount spent during production to make the film) was still $129 million. In the US film production system, producers are typically not allowed to exceed the initial budget. Exceptions have of course been made, one of the most notable examples being "Titanic" (1997). Director James Cameron ran aground with the budget and offered his fee back to the studio. In other countries, producers who exceed their budget tend to eat the cost by receiving less of their producer's fees. While the US system is profitable and can afford to go over budget, some other countries' film industries tend