Kiwifruit exports exceeded the amount consumed domestically. Outside of Australasia, New Zealand kiwifruits are marketed under the brand-name label, Zespri. In the 1980s, countries outside New Zealand began to export kiwifruit. In Italy, the infrastructure and techniques required to support grape production were adapted to the kiwifruit. This, coupled with being close to the European kiwifruit market, led to Italians becoming the leading producer of kiwifruit in 1989. The growing season of Italian kiwifruit does not overlap much with the New Zealand or the Chilean growing seasons, therefore direct competition between New Zealand or Chile was not a significant factor. In
Avondale, Auckland 1880, the rate of settlement increased further. Te Whau became Avondale District on 5 June 1882, although the old name survives in the Whau River, an estuarial arm of the Waitematā Harbour, which runs along the western edge of the suburb. A prominent community leader and Member of Parliament was John Bollard, who lived in Avondale from 1861 to 1915. Early industries included brickyards, tanneries, mills and pottery works. Avondale also had numerous market gardens, especially on the Rosebank Peninsula. It was here that the "Hayward" cultivar of the Chinese gooseberry, later known as the kiwifruit, was developed by Hayward