Kiwifruit exports exceeded the amount consumed domestically. Outside of Australasia, New Zealand kiwifruits are marketed under the brand-name label, Zespri. In the 1980s, countries outside New Zealand began to export kiwifruit. In Italy, the infrastructure and techniques required to support grape production were adapted to the kiwifruit. This, coupled with being close to the European kiwifruit market, led to Italians becoming the leading producer of kiwifruit in 1989. The growing season of Italian kiwifruit does not overlap much with the New Zealand or the Chilean growing seasons, therefore direct competition between New Zealand or Chile was not a significant factor. In
North Island brown kiwi North Island brown kiwi The North Island brown kiwi ("Apteryx mantelli"; "Apteryx australis" or "Apteryx bulleri" as before 2000, still used in some sources), is a species of kiwi that is widespread in the northern two-thirds of the North Island of New Zealand and, with about 35,000 remaining, is the most common kiwi. This bird holds the world record for laying the largest eggs relative to its body size. The genome of "Apteryx mantelli" was sequenced in 2015. Until 2000, the brown kiwi (then "Apteryx australis") was thought to include the rowi and the tokoeka, in addition to the North