Kiwifruit exports exceeded the amount consumed domestically. Outside of Australasia, New Zealand kiwifruits are marketed under the brand-name label, Zespri. In the 1980s, countries outside New Zealand began to export kiwifruit. In Italy, the infrastructure and techniques required to support grape production were adapted to the kiwifruit. This, coupled with being close to the European kiwifruit market, led to Italians becoming the leading producer of kiwifruit in 1989. The growing season of Italian kiwifruit does not overlap much with the New Zealand or the Chilean growing seasons, therefore direct competition between New Zealand or Chile was not a significant factor. In
Great spotted kiwi Apteryx, is endemic to New Zealand, 44% of the bird species native to New Zealand are endemic. Kiwis are placed in the ratite family, which also includes the emu, ostrich, rhea, and cassowary. All ratites are flightless. While it was long presumed that Kiwi were closely related to the extinct moa bird that once inhabited New Zealand, recent DNA research identified the extinct elephant bird of Madagascar as the Kiwi's closest relative. Additionally, the kiwi is more closely related to the emu and the cassowaries than to the moa. Before the great spotted kiwi was known to science, several stories