Kiwifruit exports exceeded the amount consumed domestically. Outside of Australasia, New Zealand kiwifruits are marketed under the brand-name label, Zespri. In the 1980s, countries outside New Zealand began to export kiwifruit. In Italy, the infrastructure and techniques required to support grape production were adapted to the kiwifruit. This, coupled with being close to the European kiwifruit market, led to Italians becoming the leading producer of kiwifruit in 1989. The growing season of Italian kiwifruit does not overlap much with the New Zealand or the Chilean growing seasons, therefore direct competition between New Zealand or Chile was not a significant factor. In
Kiwifruit since around 1966, when the fruit was first exported from New Zealand to the United States. Kiwifruit has since become a common name for all commercially grown green kiwifruit from the genus "Actinidia". In New Zealand, the shortened word "kiwi" is never used to refer to the fruit, as it usually either refers to the kiwi bird or is a nickname for New Zealanders. Early varieties were described in a 1904 nurseryman's catalogue as having "...edible fruits the size of walnuts, and the flavour of ripe gooseberries", leading to the name "Chinese gooseberry". In 1962, New Zealand growers began calling