Avatar (2009 film) because "Today's films flame out much faster than they did when "Titanic" was released." Brandon Gray, president of Box Office Mojo, believed in the film's chances of becoming the highest-grossing film of all time, though he also believed it was too early to surmise because it had only played during the holidays. He said, "While "Avatar" may beat "Titanic"s record, it will be tough, and the film is unlikely to surpass "Titanic" in attendance. Ticket prices were about $3 cheaper in the late 1990s." Cameron said he did not think it was realistic to "try to topple "Titanic" off its
Titanic (1997 film) the film aided its popularity. "Titanic" catchphrase "I'm the king of the world!" became one of the film industry's more popular quotations. According to Richard Harris, a psychology professor at Kansas State University, who studied why people like to cite films in social situations, using film quotations in everyday conversation is similar to telling a joke and a way to form solidarity with others. "People are doing it to feel good about themselves, to make others laugh, to make themselves laugh", he said. Cameron explained the film's success as having significantly benefited from the experience of sharing. "When people have