RMS Mauretania (1906) and launched with passengers. When "Britannic", working as a hospital ship during World War I, sank in 1916 after hitting a mine in the Kea channel the already davited boats were swiftly lowered saving nearly all on board, but the ship took nearly three times as long to sink as "Lusitania" and thus the crew had more time to evacuate passengers. "Mauretania" departed Liverpool on her maiden voyage on 16 November 1907 under the command of Captain John Pritchard, and on the return voyage captured the record for the fastest eastbound crossing of the Atlantic, with an average speed of
Crossing the Chasm to achieve product-market fit. Moore and his publisher originally thought that the book would sell around 5,000 copies. By 2002, ten years after the first publication, more than 300,000 copies had been sold. Moore attributes this to word-of-mouth marketing, resonating initially with high-tech managers, then to engineers, venture capitalists and finally business schools. The book's success led to a number of sequels including "Inside the Tornado", "Living on the Fault Line" and "The Chasm Companion". "Crossing the Chasm" is available in several prints, one is . Crossing the Chasm Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers