Titanic (1997 film) and was no. 1 in all of them" and the markets "such as Russia, where "Titanic" saw modest receipts in 1997 and 1998, are white-hot today" with "more screens and moviegoers" than ever before. Brandon Gray, president of Box Office Mojo, said that while "Avatar" may beat "Titanic" revenue record, the film is unlikely to surpass "Titanic" in attendance. "Ticket prices were about $3 cheaper in the late 1990s." In December 2009, Cameron had stated, "I don't think it's realistic to try to topple "Titanic" off its perch. Some pretty good movies have come out in the last few years.
Titanic (1997 film) the film aided its popularity. "Titanic" catchphrase "I'm the king of the world!" became one of the film industry's more popular quotations. According to Richard Harris, a psychology professor at Kansas State University, who studied why people like to cite films in social situations, using film quotations in everyday conversation is similar to telling a joke and a way to form solidarity with others. "People are doing it to feel good about themselves, to make others laugh, to make themselves laugh", he said. Cameron explained the film's success as having significantly benefited from the experience of sharing. "When people have