Kiwifruit industry in New Zealand level of infection by November 2011. Some of the attacks in the Bay of Plenty were by the virulent strain PSA-V. The disease is worldwide, with serious attacks in Italy and France also in 2011. In mid-2013 a China-based Zespri subsidiary was fined nearly $1M for under-declaring customs duties, and the Serious Fraud Office launched an investigation into Zespri itself in October 2013. Much of the breeding to refine the green kiwifruit and develop the gold Zespri was done by the Plant & Food Research Institute (formerly HortResearch) during the decades of 1970-1999. In 1990, the New Zealand Kiwifruit Marketing
Frieda's Inc. which were a specialty item in those days. After the success of selling mushrooms, Caplan opened her own company in 1962 with mushrooms as the primary item. She started with a small stand at the Los Angeles wholesale produce market. Once titled the “Queen of Kiwi,” Caplan gained international recognition from bringing the Kiwifruit to the United States. This fruit was discovered in New Zealand and originally known as "Chinese gooseberries". Caplan renamed this fruit after the country's flightless bird, the Kiwi. She convinced California growers to plant the fruit and soon California had more than 700 Kiwifruit growers. Caplan's