Nick Lowe claimed, "The 40-year career of the English singer-songwriter Nick Lowe constitutes a paradox: the songs he has written are better known than he is." Alex Turner, of the Arctic Monkeys, has described Lowe as one of his favourite lyricists. In another interview, he said that he was "blown away" and sent "back to square one" by Lowe's songwriting Wilco covered the Nick Lowe song "I Love My Label" as the B-side to "I Might" (2011) on their own dBpm label. Nick Lowe toured with Wilco for their album "The Whole Love" and would make guest appearances on his "Cruel to
R U Mine? modern rock radio station KROQ-FM while Matt Helders, Alex Turner and Nick O'Malley lip-sync the song in a car. In 2013, the video won the NME Award for Best Video. Drummer Matt Helders, who came up with the idea for the video, revealed it was directed by Focus Creeps, who 'gave [the band] a camera and told us to film'. A second video has been released onto YouTube on 29 March 2012, following their live show in Mexico City one day earlier. The video depicts a live performance of the song and shots of the excited crowd. It ends with