Kiwifruit 2010 it was found in New Zealand's Bay of Plenty kiwifruit orchards in the North Island. Scientists reported they had worked out the strain of PSA affecting kiwifruit from New Zealand, Italy and Chile originated in China. In 2016, global production of kiwifruit was 4.3 million tonnes, led by China with 56% of the world total (table). Italy and New Zealand were other major producers. In China, kiwifruit is grown mainly in the mountainous area upstream of the Yangtze River, as well as Sichuan. Kiwifruit exports rapidly increased from the late 1960s to early 1970s in New Zealand. By 1976,
Kiwifruit industry in New Zealand "kiwifruit" which was adopted and later became the industry-wide name. In the 1960s and 1970s, Frieda Caplan, founder of Los Angeles-based Frieda's Finest (aka Frieda's Inc./Frieda's Specialty Produce) played a key role in popularising kiwifruit in the United States, convincing supermarket produce managers to carry the odd-looking fruit. The growth of the export market during this time was composed of individual growers, grower cooperatives, exporters and distributors. An attempt to develop a joint marketing effort saw the establishment of the Kiwifruit Export Promotion Committee in 1970, followed by the Kiwifruit Marketing Licensing Authority in 1977. The Kiwifruit Marketing Licensing Authority