Avatar (2009 film) because "Today's films flame out much faster than they did when "Titanic" was released." Brandon Gray, president of Box Office Mojo, believed in the film's chances of becoming the highest-grossing film of all time, though he also believed it was too early to surmise because it had only played during the holidays. He said, "While "Avatar" may beat "Titanic"s record, it will be tough, and the film is unlikely to surpass "Titanic" in attendance. Ticket prices were about $3 cheaper in the late 1990s." Cameron said he did not think it was realistic to "try to topple "Titanic" off its
Titanic (1997 film) "We labored the last six months on "Titanic" in the absolute knowledge that the studio would lose $100 million. It was a certainty," he stated. As the film neared release, "particular venom was spat at Cameron for what was seen as his hubris and monumental extravagance". A film critic for the "Los Angeles Times" wrote that "Cameron's overweening pride has come close to capsizing this project" and that the film was "a hackneyed, completely derivative copy of old Hollywood romances". When the film became a success, with an unprecedented box office performance, it was credited for being a love story