Kiwifruit industry in New Zealand level of infection by November 2011. Some of the attacks in the Bay of Plenty were by the virulent strain PSA-V. The disease is worldwide, with serious attacks in Italy and France also in 2011. In mid-2013 a China-based Zespri subsidiary was fined nearly $1M for under-declaring customs duties, and the Serious Fraud Office launched an investigation into Zespri itself in October 2013. Much of the breeding to refine the green kiwifruit and develop the gold Zespri was done by the Plant & Food Research Institute (formerly HortResearch) during the decades of 1970-1999. In 1990, the New Zealand Kiwifruit Marketing
Kiwi often kill or maim kiwi. Habitat destruction is another major threat to kiwi; restricted distribution and small size of some kiwi populations increases their vulnerability to inbreeding. Research has shown that the combined effect of predators and other mortality (accidents etc.) results in less than 5% of kiwi chicks surviving to adulthood. The Māori traditionally believed that kiwi were under the protection of Tane Mahuta, god of the forest. They were used as food and their feathers were used for kahu kiwi—ceremonial cloaks. Today, while kiwi feathers are still used, they are gathered from birds that die naturally or through