Kiwifruit exports exceeded the amount consumed domestically. Outside of Australasia, New Zealand kiwifruits are marketed under the brand-name label, Zespri. In the 1980s, countries outside New Zealand began to export kiwifruit. In Italy, the infrastructure and techniques required to support grape production were adapted to the kiwifruit. This, coupled with being close to the European kiwifruit market, led to Italians becoming the leading producer of kiwifruit in 1989. The growing season of Italian kiwifruit does not overlap much with the New Zealand or the Chilean growing seasons, therefore direct competition between New Zealand or Chile was not a significant factor. In
.kiwi 12,000 .kiwi domains had been registered. Dot Kiwi Limited claimed that this meant .kiwi was in the top 25 per cent of new domains released by ICANN. The .kiwi top level domain is not to be confused with .kiwi.nz, which launched as a new option under the .nz top level domain in August 2012. As of 6 December 2016. .kiwi .kiwi is an Internet generic top-level domain with emphasis on New Zealand. It employs the colloquial term "kiwi", used to refer to New Zealanders. It is New Zealand's first and presently only "top level domain name approved by ICANN". Dot