Actinidia five small petals. Most of the species are dioecious with separate male and female plants, but some are monoecious. The fruit is a large berry containing numerous small seeds; in most species, the fruit is edible. In particular, this genus is known for the species "Actinidia deliciosa", the kiwifruit or Chinese gooseberry, and for the hardy ornamental "A. kolomikta". "Actinidia" macrofossils have been recovered from the late Zanclean stage of Pliocene sites in Pocapaglia, Italy. The 40–60 species of "Actinidia" include: Kiwifruit is a cultivar group of "A. deliciosa", and hardy kiwi is the species "Actinidia arguta", which has small
Kiwifruit industry in New Zealand brand-name label "Zespri". The branding move is also intended to distinguish New Zealand kiwifruit from other fruit and prevent other companies from gaining benefit from the New Zealand Kiwifruit Marketing Board's (a subsidiary of Zespri) activities. Zespri International Ltd. is owned by 2,700 local growers through Zespri Group Ltd which was established in 2000. Zespri has the role of promoting and selling kiwifruit in overseas markets as well as establishing regulations on which kiwifruit can be sold in the export markets. Turners & Growers began to challenge Zespri’s export monopoly of New Zealand’s Kiwifruit industry in 2009 to gain the