RMS Mauretania (1906) and launched with passengers. When "Britannic", working as a hospital ship during World War I, sank in 1916 after hitting a mine in the Kea channel the already davited boats were swiftly lowered saving nearly all on board, but the ship took nearly three times as long to sink as "Lusitania" and thus the crew had more time to evacuate passengers. "Mauretania" departed Liverpool on her maiden voyage on 16 November 1907 under the command of Captain John Pritchard, and on the return voyage captured the record for the fastest eastbound crossing of the Atlantic, with an average speed of
Crossing the Chasm Crossing the Chasm Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship. In 2006, Tom Byers, director of the Stanford Technology Ventures Program, described it as "still the bible for entrepreneurial marketing 15 years later". The book's success has led to a series