Avatar (2009 film) because "Today's films flame out much faster than they did when "Titanic" was released." Brandon Gray, president of Box Office Mojo, believed in the film's chances of becoming the highest-grossing film of all time, though he also believed it was too early to surmise because it had only played during the holidays. He said, "While "Avatar" may beat "Titanic"s record, it will be tough, and the film is unlikely to surpass "Titanic" in attendance. Ticket prices were about $3 cheaper in the late 1990s." Cameron said he did not think it was realistic to "try to topple "Titanic" off its
RMS Titanic in popular culture aims to gain a decisive American advantage in the Cold War by retrieving a stockpile of a fictitious ultra-rare mineral of military value, "byzanium", that the ship was supposedly carrying on her maiden voyage. The film, directed by Jerry Jameson, cost at least $40 million. It was the most expensive movie made up to that time but made only $10 million at the box office. Lew Grade, the producer, later remarked that it would have been "cheaper to lower the Atlantic". James Cameron's "Titanic" is the most commercially successful film about the ship's sinking. "Titanic" became the highest-grossing film in