RMS Mauretania (1906) RMS Mauretania (1906) RMS "Mauretania" was an ocean liner designed by Leonard Peskett and built by Wigham Richardson and Swan Hunter for the British Cunard Line, launched on the afternoon of 20 September 1906. She was the world's largest ship until the completion of in 1911. "Mauretania" became a favourite among her passengers. She captured the Eastbound Blue Riband on her maiden return voyage in December 1907, then claimed the Westbound Blue Riband for the fastest transatlantic crossing during her 1909 season. She held both speed records for 20 years. The ship's name was taken from the ancient Roman province
Crossing the Chasm to achieve product-market fit. Moore and his publisher originally thought that the book would sell around 5,000 copies. By 2002, ten years after the first publication, more than 300,000 copies had been sold. Moore attributes this to word-of-mouth marketing, resonating initially with high-tech managers, then to engineers, venture capitalists and finally business schools. The book's success led to a number of sequels including "Inside the Tornado", "Living on the Fault Line" and "The Chasm Companion". "Crossing the Chasm" is available in several prints, one is . Crossing the Chasm Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers