Kiwifruit exports exceeded the amount consumed domestically. Outside of Australasia, New Zealand kiwifruits are marketed under the brand-name label, Zespri. In the 1980s, countries outside New Zealand began to export kiwifruit. In Italy, the infrastructure and techniques required to support grape production were adapted to the kiwifruit. This, coupled with being close to the European kiwifruit market, led to Italians becoming the leading producer of kiwifruit in 1989. The growing season of Italian kiwifruit does not overlap much with the New Zealand or the Chilean growing seasons, therefore direct competition between New Zealand or Chile was not a significant factor. In
Goodnight Kiwi team stated in a messageboard response that the "Goodnight Kiwi" would return to TV on Freeview on TVNZ 6 which began broadcasting on 6 September 2007 - a move which proved popular with New Zealand television viewers. New Christmas animations featuring the Kiwi and Cat characters were introduced by TV One on 1 December 2008. It was also the final clip played on TVNZ 7, with the message "Goodbye from TVNZ 7", before the station was shut down at midnight on 30 June 2012, and converted to TV One Plus 1 (now TVNZ 1 +1), a 1-hour delayed broadcast of