Alex Turner an insightful lyric." Arctic Monkeys promoted the album heavily in the US, in contrast to previous album campaigns where, according to Helders, they had refused to do radio promotion: "We couldn’t even have told you why at the time. Just stubborn teenage thinking." Arctic Monkeys spent 18 months touring "AM"; they were joined onstage by Josh Homme in both Los Angeles and Austin. Turner briefly reunited with Chung in the summer of 2014, having ended his two-year relationship with Vandenberg earlier that year. Columbia Records approached Turner about working with Alexandra Savior in 2014, and he co-wrote her debut album,
R U Mine? modern rock radio station KROQ-FM while Matt Helders, Alex Turner and Nick O'Malley lip-sync the song in a car. In 2013, the video won the NME Award for Best Video. Drummer Matt Helders, who came up with the idea for the video, revealed it was directed by Focus Creeps, who 'gave [the band] a camera and told us to film'. A second video has been released onto YouTube on 29 March 2012, following their live show in Mexico City one day earlier. The video depicts a live performance of the song and shots of the excited crowd. It ends with