The Imitation Game war (and the puzzle was not set by Turing, who was no good at them). Google, which sponsored the New York Premiere of the film, launched a competition called "The Code-Cracking Challenge" on 23 November 2014. It is a skill contest where entrants must crack a code provided by Google. The prize/s will be awarded to entrant/s who crack the code and submit their entry the fastest. In November 2014, ahead of the film's US release, "The New York Times" reprinted the 1942 puzzle from "The Daily Telegraph" used in recruiting codebreakers at Bletchley Park during the Second World War.
The World That Never Was as "intriguing, provocative and written with a novelist’s eye for detail ... an engrossing journey". In "The Guardian", anarchist writer Stuart Christie noted the relevance of the book's themes to contemporary tactics in policing and the Metropolitan Police Service's reluctance to make public files from the 1890s. Francis Wheen, writing in the "Financial Times", wrote that the book was "exhilarating" and questioned whether "the world that never was – one ignoring borders, and divisions of class and religion – [might] resemble the world as it might one day be"; while Peter Preston of "The Observer" described Butterworth's story as one