Kiwifruit exports exceeded the amount consumed domestically. Outside of Australasia, New Zealand kiwifruits are marketed under the brand-name label, Zespri. In the 1980s, countries outside New Zealand began to export kiwifruit. In Italy, the infrastructure and techniques required to support grape production were adapted to the kiwifruit. This, coupled with being close to the European kiwifruit market, led to Italians becoming the leading producer of kiwifruit in 1989. The growing season of Italian kiwifruit does not overlap much with the New Zealand or the Chilean growing seasons, therefore direct competition between New Zealand or Chile was not a significant factor. In
Kiwi of which are currently listed as vulnerable, and one of which is near-threatened. All species have been negatively affected by historic deforestation but currently the remaining large areas of their forest habitat are well protected in reserves and national parks. At present, the greatest threat to their survival is predation by invasive mammalian predators. The unique adaptations of kiwi, such as their large eggs, short and stout legs, or using their nostrils at the end of their long beak to detect prey before they ever see it, have helped the bird to become internationally well-known. The kiwi is an icon