Avatar (2009 film) because "Today's films flame out much faster than they did when "Titanic" was released." Brandon Gray, president of Box Office Mojo, believed in the film's chances of becoming the highest-grossing film of all time, though he also believed it was too early to surmise because it had only played during the holidays. He said, "While "Avatar" may beat "Titanic"s record, it will be tough, and the film is unlikely to surpass "Titanic" in attendance. Ticket prices were about $3 cheaper in the late 1990s." Cameron said he did not think it was realistic to "try to topple "Titanic" off its
Titanic (1997 film) thing". It was "not because I particularly wanted to make the movie," Cameron said. "I wanted to dive to the shipwreck." Cameron wrote a scriptment for a "Titanic" film, met with 20th Century Fox executives including Peter Chernin, and pitched it as "Romeo and Juliet on the "Titanic"". Cameron stated, "They were like, 'Oooooohkaaaaaay – a three-hour romantic epic? Sure, that's just what we want. Is there a little bit of "Terminator" in that? Any Harrier jets, shoot-outs, or car chases?' I said, 'No, no, no. It's not like that. The studio was dubious about the idea's commercial prospects, but,