Kiwifruit exports exceeded the amount consumed domestically. Outside of Australasia, New Zealand kiwifruits are marketed under the brand-name label, Zespri. In the 1980s, countries outside New Zealand began to export kiwifruit. In Italy, the infrastructure and techniques required to support grape production were adapted to the kiwifruit. This, coupled with being close to the European kiwifruit market, led to Italians becoming the leading producer of kiwifruit in 1989. The growing season of Italian kiwifruit does not overlap much with the New Zealand or the Chilean growing seasons, therefore direct competition between New Zealand or Chile was not a significant factor. In
Kiwi genus, "Proapteryx", known from the Miocene deposits of the Saint Bathans Fauna, found that it was smaller and probably capable of flight, supporting the hypothesis that the ancestor of the kiwi reached New Zealand independently from moas, which were already large and flightless by the time kiwi appeared. There are five known species of kiwi, as well as a number of subspecies. Their adaptation to a terrestrial life is extensive: like all the other ratites (ostrich, emu, rhea and cassowary), they have no keel on the sternum to anchor wing muscles. The vestigial wings are so small that they are