Kiwifruit exports exceeded the amount consumed domestically. Outside of Australasia, New Zealand kiwifruits are marketed under the brand-name label, Zespri. In the 1980s, countries outside New Zealand began to export kiwifruit. In Italy, the infrastructure and techniques required to support grape production were adapted to the kiwifruit. This, coupled with being close to the European kiwifruit market, led to Italians becoming the leading producer of kiwifruit in 1989. The growing season of Italian kiwifruit does not overlap much with the New Zealand or the Chilean growing seasons, therefore direct competition between New Zealand or Chile was not a significant factor. In
Rødgrød There are several modern variants of "Rødgrød", sold basically in German supermarkets: "Grüne Grütze", the green variant, is made from gooseberries and rhubarb in combination with kiwifruit and apples. In Denmark, a similar dish is known as "stikkelsbærgrød" (gooseberry jelly). To make "Blaue Grütze", the blue variant, blackberries, blueberries, plums, blackcurrant, and grapes are usually used. "Gelbe Grütze" consists of peaches, yellow gooseberries, bananas, gold kiwifruit, or other yellow fruits. In Poland, parts of Russia, the Baltic states, Finland, and Ukraine, "Kissel" is known as a dessert similar to "Rødgrød". Rødgrød Rødgrød (), Rote Grütze (), or Rode Grütt (),