Kiwifruit exports exceeded the amount consumed domestically. Outside of Australasia, New Zealand kiwifruits are marketed under the brand-name label, Zespri. In the 1980s, countries outside New Zealand began to export kiwifruit. In Italy, the infrastructure and techniques required to support grape production were adapted to the kiwifruit. This, coupled with being close to the European kiwifruit market, led to Italians becoming the leading producer of kiwifruit in 1989. The growing season of Italian kiwifruit does not overlap much with the New Zealand or the Chilean growing seasons, therefore direct competition between New Zealand or Chile was not a significant factor. In
Little spotted kiwi Kiwi'), with a growing population. Formerly classified as "vulnerable" by the IUCN, it was suspected to be more numerous than generally assumed. Following the evaluation of its population size, this was found to be correct, and it was consequently downlisted to "near threatened" status in 2008 as, although not rare, its small range puts it at risk. The lack of predators, apart from weka ("Gallirallus australis"), is important to its increasing numbers. It has an occurrence range of , and a population of 1600 was estimated in the year 2012. Little spotted kiwi The little spotted kiwi or little gray