Kiwifruit industry in New Zealand level of infection by November 2011. Some of the attacks in the Bay of Plenty were by the virulent strain PSA-V. The disease is worldwide, with serious attacks in Italy and France also in 2011. In mid-2013 a China-based Zespri subsidiary was fined nearly $1M for under-declaring customs duties, and the Serious Fraud Office launched an investigation into Zespri itself in October 2013. Much of the breeding to refine the green kiwifruit and develop the gold Zespri was done by the Plant & Food Research Institute (formerly HortResearch) during the decades of 1970-1999. In 1990, the New Zealand Kiwifruit Marketing
Kiwifruit headquarters for European marketing of Zespri gold kiwifruit in 2010. The general name, "Zespri", has been used for marketing of all green and gold cultivars of kiwifruit from New Zealand since 2012. The genus "Actinidia" comprises around 60 species. Their fruits are quite variable, although most are easily recognised as kiwifruit because of their appearance and shape. The skin of the fruit varies in size, hairiness and colour. The flesh varies in colour, juiciness, texture and taste. Some fruits are unpalatable, while others taste considerably better than the majority of commercial cultivars. The most commonly sold kiwifruit is derived from