Actinidia five small petals. Most of the species are dioecious with separate male and female plants, but some are monoecious. The fruit is a large berry containing numerous small seeds; in most species, the fruit is edible. In particular, this genus is known for the species "Actinidia deliciosa", the kiwifruit or Chinese gooseberry, and for the hardy ornamental "A. kolomikta". "Actinidia" macrofossils have been recovered from the late Zanclean stage of Pliocene sites in Pocapaglia, Italy. The 40–60 species of "Actinidia" include: Kiwifruit is a cultivar group of "A. deliciosa", and hardy kiwi is the species "Actinidia arguta", which has small
Kiwifruit industry in New Zealand "kiwifruit" which was adopted and later became the industry-wide name. In the 1960s and 1970s, Frieda Caplan, founder of Los Angeles-based Frieda's Finest (aka Frieda's Inc./Frieda's Specialty Produce) played a key role in popularising kiwifruit in the United States, convincing supermarket produce managers to carry the odd-looking fruit. The growth of the export market during this time was composed of individual growers, grower cooperatives, exporters and distributors. An attempt to develop a joint marketing effort saw the establishment of the Kiwifruit Export Promotion Committee in 1970, followed by the Kiwifruit Marketing Licensing Authority in 1977. The Kiwifruit Marketing Licensing Authority