W. B. Yeats imaginative audience trained to listen by its passion for oratory ... & that freedom to experiment which is not found in the theatres of England, & without which no new movement in art or literature can succeed." The collective survived for about two years but was not successful. Working with two Irish brothers with theatrical experience, William and Frank Fay, Yeats's unpaid yet independently wealthy secretary Annie Horniman, and the leading West End actress Florence Farr, the group established the Irish National Theatre Society. Along with Synge, they acquired property in Dublin and on 27 December 1904 opened the Abbey
George Bernard Shaw the London theatres of the 1890s presented too many revivals of old plays and not enough new work. He campaigned against "melodrama, sentimentality, stereotypes and worn-out conventions". As a music critic he had frequently been able to concentrate on analysing new works, but in the theatre he was often obliged to fall back on discussing how various performers tackled well-known plays. In a study of Shaw's work as a theatre critic, E. J. West writes that Shaw "ceaselessly compared and contrasted artists in interpretation and in technique". Shaw contributed more than 150 articles as theatre critic for "The Saturday Review",