Cheers (season 1) Super Bowl pre-game segment on January 30, 1983, along with sketches for other NBC shows, including "The A-Team". After efforts to improve the ratings failed, NBC approved production of nine more episodes, and renewed the series for the next season. Before "Where Everybody Knows Your Name", written by Gary Portnoy and Judy Hart Angelo became the show's theme song, "Cheers" producers rejected two of Portnoy's and Hart Angelo's songs. The songwriters had collaborated to provide music for "Preppies" an unsuccessful Broadway musical. When told they could not appropriate "People Like Us", "Preppies"s opening song, the pair wrote "My Kind of
Estee Portnoy Estee Portnoy Estee Portnoy (née Estee Mermelstein) is an American business executive. She is business manager, spokesperson for National Basketball Association Hall of Famer and basketball player Michael Jordan. Portnoy was born in New Castle, Pennsylvania. Portnoy attended the University of Michigan in Ann Arbor where she was an honors graduate in Marketing. She also received an MBA in Marketing from the University of Maryland. Portnoy began her career in sports marketing at the University of Michigan in the Athletic Public Relations Office and as a member of the Board in Control of Inter-Collegiate Athletics. As business manager to Michael