Kiwifruit exports exceeded the amount consumed domestically. Outside of Australasia, New Zealand kiwifruits are marketed under the brand-name label, Zespri. In the 1980s, countries outside New Zealand began to export kiwifruit. In Italy, the infrastructure and techniques required to support grape production were adapted to the kiwifruit. This, coupled with being close to the European kiwifruit market, led to Italians becoming the leading producer of kiwifruit in 1989. The growing season of Italian kiwifruit does not overlap much with the New Zealand or the Chilean growing seasons, therefore direct competition between New Zealand or Chile was not a significant factor. In
Kiwifruit "A. deliciosa" (fuzzy kiwifruit). Other species that are commonly eaten include "A. chinensis" (golden kiwifruit), "A. coriacea" (Chinese egg gooseberry), "A. arguta" (hardy kiwifruit), "A. kolomikta" (Arctic kiwifruit), "A. melanandra" (purple kiwifruit), "A. polygama" (silver vine) and "A. purpurea" (hearty red kiwifruit). Almost all kiwifruit sold belongs to a few cultivars of "A. deliciosa" (fuzzy kiwifruit): 'Hayward', 'Blake' and 'Saanichton 12'. They have a fuzzy, dull brown skin and bright green flesh. The familiar cultivar 'Hayward' was developed by Hayward Wright in Avondale, New Zealand, around 1924. It was initially grown in domestic gardens, but commercial planting began in the