Kiwifruit exports exceeded the amount consumed domestically. Outside of Australasia, New Zealand kiwifruits are marketed under the brand-name label, Zespri. In the 1980s, countries outside New Zealand began to export kiwifruit. In Italy, the infrastructure and techniques required to support grape production were adapted to the kiwifruit. This, coupled with being close to the European kiwifruit market, led to Italians becoming the leading producer of kiwifruit in 1989. The growing season of Italian kiwifruit does not overlap much with the New Zealand or the Chilean growing seasons, therefore direct competition between New Zealand or Chile was not a significant factor. In
Kiwi and the Hastings Rifle Volunteers in 1887. Soon after, the kiwi appeared in many military badges; and in 1906, when Kiwi Shoe Polish was widely sold in the UK and the US, the symbol became more widely known. During the First World War, the name ""kiwi"" for New Zealand soldiers came into general use, and a giant kiwi (now known as the Bulford kiwi), was carved on the chalk hill above Sling Camp in England. Usage has become so widespread that all New Zealanders overseas and at home are now commonly referred to as "Kiwis". The kiwi has since become