W. B. Yeats imaginative audience trained to listen by its passion for oratory ... & that freedom to experiment which is not found in the theatres of England, & without which no new movement in art or literature can succeed." The collective survived for about two years but was not successful. Working with two Irish brothers with theatrical experience, William and Frank Fay, Yeats's unpaid yet independently wealthy secretary Annie Horniman, and the leading West End actress Florence Farr, the group established the Irish National Theatre Society. Along with Synge, they acquired property in Dublin and on 27 December 1904 opened the Abbey
Cuala Press established classics. In addition to Yeats, Cuala published works by Ezra Pound, Jack B. Yeats, Padraic Colum, Robin Flower, Elizabeth Bowen, Oliver St John Gogarty, Lady Gregory, Douglas Hyde, Lionel Johnson, Patrick Kavanagh, Louis MacNeice, John Masefield, Frank O'Connor, John Millington Synge, John Butler Yeats, Rabindranath Tagore and others. After Elizabeth Yeats died in 1940, the work of the press was carried on by two of her long-time assistants, Esther Ryan and Mollie Gill under the management of Mrs. W. B. Yeats. The final Cuala title was "Stranger in Aran" by Elizabeth Rivers, which was published on 31 July 1946.