Kiwifruit industry in New Zealand level of infection by November 2011. Some of the attacks in the Bay of Plenty were by the virulent strain PSA-V. The disease is worldwide, with serious attacks in Italy and France also in 2011. In mid-2013 a China-based Zespri subsidiary was fined nearly $1M for under-declaring customs duties, and the Serious Fraud Office launched an investigation into Zespri itself in October 2013. Much of the breeding to refine the green kiwifruit and develop the gold Zespri was done by the Plant & Food Research Institute (formerly HortResearch) during the decades of 1970-1999. In 1990, the New Zealand Kiwifruit Marketing
Kiwifruit deliciosa", similar to some subtropical fruits. One of the most attractive varieties has a red 'iris' around the centre of the fruit and yellow flesh outside. The yellow fruit obtains a higher market price and, being less hairy than the fuzzy kiwifruit, is more palatable for consumption without peeling. A commercially viable variety of this red-ringed kiwifruit, patented as EnzaRed, is a cultivar of the Chinese "hong yang" variety. 'Hort16A' is a golden kiwifruit cultivar marketed worldwide as . This cultivar has suffered significant losses in New Zealand from late 2010 to 2013 due to the PSA bacterium. A new