Kiwifruit industry in New Zealand Department of Conservation, responsible for protecting public land, classify "Actinidia deliciosa" as an environmental weed. Kiwifruit industry in New Zealand Kiwifruit or kiwi is a major horticultural export earner for New Zealand. New Zealand developed the first commercially viable kiwifruit and developed export markets, creating the demand for the fruit that exists today. Today New Zealand is the third largest kiwifruit producing country, next to China and Italy, and holds approximately 30% of the market share. In the 2008-2009 season the value of New Zealand kiwifruit exports was NZ$1.45 billion. Cultivation of the fuzzy kiwifruit spread from China in the
Kiwifruit deliciosa", similar to some subtropical fruits. One of the most attractive varieties has a red 'iris' around the centre of the fruit and yellow flesh outside. The yellow fruit obtains a higher market price and, being less hairy than the fuzzy kiwifruit, is more palatable for consumption without peeling. A commercially viable variety of this red-ringed kiwifruit, patented as EnzaRed, is a cultivar of the Chinese "hong yang" variety. 'Hort16A' is a golden kiwifruit cultivar marketed worldwide as . This cultivar has suffered significant losses in New Zealand from late 2010 to 2013 due to the PSA bacterium. A new