Beneath the Boardwalk Turner used to work. Slowly, as more demos were spread online, they were all classified under this name. This has led to many people falsely believing that "Beneath the Boardwalk" was an early album, or that the early demos were all released under this heading. In a 2005 interview with "Prefix Magazine", Arctic Monkeys drummer Matt Helders said: Many of the songs featured in the collection (tracks 1, 5, 6, 8, 10, 11, 12 and 14) went on to appear later — albeit re-recorded — on Arctic Monkeys' debut album, "Whatever People Say I Am, That's What I'm Not". The
R U Mine? modern rock radio station KROQ-FM while Matt Helders, Alex Turner and Nick O'Malley lip-sync the song in a car. In 2013, the video won the NME Award for Best Video. Drummer Matt Helders, who came up with the idea for the video, revealed it was directed by Focus Creeps, who 'gave [the band] a camera and told us to film'. A second video has been released onto YouTube on 29 March 2012, following their live show in Mexico City one day earlier. The video depicts a live performance of the song and shots of the excited crowd. It ends with