Kiwifruit banana. Once a kiwifruit is ripe, however, it is preserved optimally when stored far from other fruits, as it is very sensitive to the ethylene gas they may emit, thereby tending to over-ripen even in the refrigerator. If stored appropriately, ripe kiwifruit normally keep for about one to two weeks. "Pseudomonas syringae actinidiae" (PSA) was first identified in Japan in the 1980s. This bacterial strain has been controlled and managed successfully in orchards in Asia. In 1992, it was found in northern Italy. In 2007/2008, economic losses were observed, as a more virulent strain became more dominant (PSA V). In
Kiwifruit industry in New Zealand "kiwifruit" which was adopted and later became the industry-wide name. In the 1960s and 1970s, Frieda Caplan, founder of Los Angeles-based Frieda's Finest (aka Frieda's Inc./Frieda's Specialty Produce) played a key role in popularising kiwifruit in the United States, convincing supermarket produce managers to carry the odd-looking fruit. The growth of the export market during this time was composed of individual growers, grower cooperatives, exporters and distributors. An attempt to develop a joint marketing effort saw the establishment of the Kiwifruit Export Promotion Committee in 1970, followed by the Kiwifruit Marketing Licensing Authority in 1977. The Kiwifruit Marketing Licensing Authority