Reserve currency economy, the German Deutsche Mark gained the status of the second most important reserve currency after the US dollar. When the euro was introduced on 1 January 1999, replacing the Mark, French franc and ten other European currencies, it inherited the status of a major reserve currency from the Mark. Since then, its contribution to official reserves has risen continually as banks seek to diversify their reserves, and trade in the eurozone continues to expand. Former U.S. Federal Reserve Chairman Alan Greenspan said in September 2007 that the euro could replace the U.S. dollar as the world's primary reserve currency.
Language and the euro but the euro is popularly used, particularly by individuals wanting to convert their savings into a more stable currency. "Euro" has colloquially been pronounced in the English fashion since its inception. In response to criticism of the widespread English pronunciation of "euro", the Turkish Language Association officially introduced "avro" into Turkish ("av" being the first syllable of the Turkish word for Europe, "Avrupa") in 1998. A concerted campaign by the Turkish Language Association has begun to blossom in recent years, with most sections of the Turkish media now using the new word. It has yet to enter widespread colloquial use,