Dr Pepper produced by They Might Be Giants. Several ads for Diet Cherry Vanilla Dr Pepper appeared on television in 2005. In one, a young woman on a blind date at a restaurant, who sips into the beverage, suddenly makes her date, restaurant patrons, and even a waitress all part of a musical sequence involving The Muppets version of the song "Mah Nà Mah Nà". One campaign features the Queen song "I Want It All". On January 1, 2008, the company unveiled a new TV ad campaign featuring the "Cheers" theme song ("Where Everybody Knows Your Name") performed by Gary Portnoy. In
Michael Portnoy event was parodied on "Saturday Night Live", where he was portrayed by Will Ferrell, and on "The Tonight Show with Jay Leno". In 2005, the band Eels included the track "Whatever Happened to Soy Bomb" on the double-disc album "Blinking Lights and Other Revelations". In 2016, the TV show Broad City parodied Soy Bomb with a performance artist character played by musician Har Mar Superstar. Portnoy expanded his practice to include choreography, video, installation, sculpture, painting, participatory works and curation. His projects have included Google Office 0.2, a project for the 2010 Taipei Biennial that involved the formation of a