Kiwifruit exports exceeded the amount consumed domestically. Outside of Australasia, New Zealand kiwifruits are marketed under the brand-name label, Zespri. In the 1980s, countries outside New Zealand began to export kiwifruit. In Italy, the infrastructure and techniques required to support grape production were adapted to the kiwifruit. This, coupled with being close to the European kiwifruit market, led to Italians becoming the leading producer of kiwifruit in 1989. The growing season of Italian kiwifruit does not overlap much with the New Zealand or the Chilean growing seasons, therefore direct competition between New Zealand or Chile was not a significant factor. In
Kiwifruit industry in New Zealand principal of Wanganui Girls' College who had been visiting mission schools in Yichang, China. The seeds were planted in 1906 by a Wanganui nurseryman, Alexander Allison, with the vines first fruiting in 1910. A New Zealand horticulturalist developed the well-known green kiwifruit in Avondale, New Zealand, around 1924. This well known green kiwifruit were later renamed “Hayward” as a tribute to its creator, Hayward Wright. The first commercial planting of Chinese gooseberries occurred in 1937 by the orchardist Jim MacLoughlin. He found that the vines were low maintenance and fruited well. By 1940, MacLoughlin purchased more property for Chinese gooseberry