Nick Lowe claimed, "The 40-year career of the English singer-songwriter Nick Lowe constitutes a paradox: the songs he has written are better known than he is." Alex Turner, of the Arctic Monkeys, has described Lowe as one of his favourite lyricists. In another interview, he said that he was "blown away" and sent "back to square one" by Lowe's songwriting Wilco covered the Nick Lowe song "I Love My Label" as the B-side to "I Might" (2011) on their own dBpm label. Nick Lowe toured with Wilco for their album "The Whole Love" and would make guest appearances on his "Cruel to
Suck It and See (song) for "Evil Twin" premiered on 27 October 2011 on YouTube. The video was directed by Focus Creeps. Videos were released for both songs. The video for "Suck It and See" tells a narrative story of a biker (drummer Matt Helders) and his relationship with a lover, portrayed by American model Breana McDow. The video is set in California and mocks the macho nature of American biker culture. It has also been suggested that the video is a tongue-in-cheek response to criticism that the band's sound has become too "Americanised". Alex Turner briefly appears in a cameo. The biker's storyline is