European Unit of Account European Unit of Account The European Unit of Account (EUA) was a unit of account used in the European Communities from 1975 to 1979, when it was replaced at parity by the European Currency Unit, in turn replaced at parity in 1999 by the euro. Initially it was used for Lomé Convention and European Investment Bank operations before being gradually introduced into other sectors of Community activity. The EUA was a basket of European currencies, originally designed to have the same value in mid-1974 as the IMF special drawing rights basket, both worth US$1.20635; they immediately moved apart in value.
Language and the euro but the euro is popularly used, particularly by individuals wanting to convert their savings into a more stable currency. "Euro" has colloquially been pronounced in the English fashion since its inception. In response to criticism of the widespread English pronunciation of "euro", the Turkish Language Association officially introduced "avro" into Turkish ("av" being the first syllable of the Turkish word for Europe, "Avrupa") in 1998. A concerted campaign by the Turkish Language Association has begun to blossom in recent years, with most sections of the Turkish media now using the new word. It has yet to enter widespread colloquial use,