Kiwifruit exports exceeded the amount consumed domestically. Outside of Australasia, New Zealand kiwifruits are marketed under the brand-name label, Zespri. In the 1980s, countries outside New Zealand began to export kiwifruit. In Italy, the infrastructure and techniques required to support grape production were adapted to the kiwifruit. This, coupled with being close to the European kiwifruit market, led to Italians becoming the leading producer of kiwifruit in 1989. The growing season of Italian kiwifruit does not overlap much with the New Zealand or the Chilean growing seasons, therefore direct competition between New Zealand or Chile was not a significant factor. In
Actinidiaceae to four genera could be placed within the Actinidiaceae. Micromorphological characters have confirmed that "Sladenia" does not belong in the Actinidiaceae. Furthermore, biological characteristics of the cells, and molecular evidence have confirmed the three genera currently circumscribed in the Actinidiaceae, "Clematoclethra", "Saurauia", and "Actinidia", do indeed form a monophyletic group. Actinidiaceae The Actinidiaceae are a small family of flowering plants commonly known as the Chinese gooseberry family. The family has three genera and about 360 species and is a member of the order Ericales. They are temperate and subtropical woody vines, shrubs, and trees, native to Asia ("Actinidia" or kiwifruit,