Avatar (2009 film) because "Today's films flame out much faster than they did when "Titanic" was released." Brandon Gray, president of Box Office Mojo, believed in the film's chances of becoming the highest-grossing film of all time, though he also believed it was too early to surmise because it had only played during the holidays. He said, "While "Avatar" may beat "Titanic"s record, it will be tough, and the film is unlikely to surpass "Titanic" in attendance. Ticket prices were about $3 cheaper in the late 1990s." Cameron said he did not think it was realistic to "try to topple "Titanic" off its
Titanic (1997 film) hoping for a long-term relationship with Cameron, they gave him a greenlight. Cameron convinced Fox to promote the film based on the publicity afforded by shooting the "Titanic" wreck itself, and organized several dives to the site over a period of two years. "My pitch on that had to be a little more detailed," said Cameron. "So I said, 'Look, we've got to do this whole opening where they're exploring the "Titanic" and they find the diamond, so we're going to have all these shots of the ship." Cameron stated, "Now, we can either do them with elaborate models and