Avatar (2009 film) because "Today's films flame out much faster than they did when "Titanic" was released." Brandon Gray, president of Box Office Mojo, believed in the film's chances of becoming the highest-grossing film of all time, though he also believed it was too early to surmise because it had only played during the holidays. He said, "While "Avatar" may beat "Titanic"s record, it will be tough, and the film is unlikely to surpass "Titanic" in attendance. Ticket prices were about $3 cheaper in the late 1990s." Cameron said he did not think it was realistic to "try to topple "Titanic" off its
Raise the Titanic (film) topic, "SOS Titanic" (released theatrically through EMI Films, of which Grade's brother, Lord Delfont, was then chairman). "Raise the Titanic", along with other contemporary flops, has been credited with prompting Grade's withdrawal from continued involvement with the film industry. Raise the Titanic (film) Raise the Titanic is a 1980 adventure film produced by Lew Grade's ITC Entertainment and directed by Jerry Jameson. The film, which was written by Eric Hughes (adaptation) and Adam Kennedy (screenplay), was based on the book of the same name by Clive Cussler. The story concerns a plan to recover the RMS "Titanic" due to the