Kiwifruit exports exceeded the amount consumed domestically. Outside of Australasia, New Zealand kiwifruits are marketed under the brand-name label, Zespri. In the 1980s, countries outside New Zealand began to export kiwifruit. In Italy, the infrastructure and techniques required to support grape production were adapted to the kiwifruit. This, coupled with being close to the European kiwifruit market, led to Italians becoming the leading producer of kiwifruit in 1989. The growing season of Italian kiwifruit does not overlap much with the New Zealand or the Chilean growing seasons, therefore direct competition between New Zealand or Chile was not a significant factor. In
Okarito kiwi Okarito kiwi The Okarito kiwi ("Apteryx rowi") also known as the rowi or Okarito brown kiwi, is a member of the kiwi family Apterygidae, described as new to science in 2003. The species is part of the brown kiwi complex, and is morphologically very similar to other members of that complex. It is found in a restricted area of the Okarito forest on the West Coast of New Zealand's South Island, and has a population of about only 400 birds. Some Okarito brown kiwi may live up to 100 years. The Okarito kiwi is a monotypic species, i.e. there are