George Bernard Shaw provoke, although it was shown at the city's Royal Theatre in November 1907. Shaw later wrote that William Butler Yeats, who had requested the play, "got rather more than he bargained for... It was uncongenial to the whole spirit of the neo-Gaelic movement, which is bent on creating a new Ireland after its own ideal, whereas my play is a very uncompromising presentment of the real old Ireland." Nonetheless, Shaw and Yeats were close friends; Yeats and Lady Gregory tried unsuccessfully to persuade Shaw to take up the vacant co-directorship of the Abbey Theatre after J. M. Synge's death in
W. B. Yeats Theatre. Yeats's play "Cathleen ni Houlihan" and Lady Gregory's "Spreading the News" were featured on the opening night. Yeats remained involved with the Abbey until his death, both as a member of the board and a prolific playwright. In 1902, he helped set up the Dun Emer Press to publish work by writers associated with the Revival. This became the Cuala Press in 1904, and inspired by the Arts and Crafts Movement, sought to "find work for Irish hands in the making of beautiful things." From then until its closure in 1946, the press—which was run by the poet's sisters—produced