Avatar (2009 film) because "Today's films flame out much faster than they did when "Titanic" was released." Brandon Gray, president of Box Office Mojo, believed in the film's chances of becoming the highest-grossing film of all time, though he also believed it was too early to surmise because it had only played during the holidays. He said, "While "Avatar" may beat "Titanic"s record, it will be tough, and the film is unlikely to surpass "Titanic" in attendance. Ticket prices were about $3 cheaper in the late 1990s." Cameron said he did not think it was realistic to "try to topple "Titanic" off its
Titanic (1997 film) being shot. Cameron chose to build his RMS "Titanic" on the starboard side as a study of weather data revealed it was a prevailing north-to-south wind which blew the funnel smoke aft. This posed a problem for shooting the ship's departure from Southampton, as it was docked on its port side. Implementation of written directions, as well as props and costumes, had to be reversed; for example, if someone walked to their right in the script, they had to walk left during shooting. In post-production, the film was flipped to the correct direction. A full-time etiquette coach was hired to