Jim Berkland County Geologist for Santa Clara County from 1973 until he retired in 1994. Berkland's predictions have been either self-published in his newsleter or website, or announced in various interviews or speaking engagements. His notoriety arose from an interview published in the Gilroy Dispatch on October 13, 1989, where he predicted that an earthquake with a magnitude between 3.5 and 6.0 would occur in the San Francisco Bay Area between October 14 and October 21. The 6.9-magnitude Loma Prieta earthquake occurred on October 17, just four days later. Berkland claims that government officials told him not to make any more predictions,
1989 Loma Prieta earthquake included ground floor garages, which engineers refer to as a soft story building. In Santa Cruz, the Pacific Garden Mall was severely damaged, with falling debris killing three people, half of the six earthquake deaths in Santa Cruz and Monterey Counties. Some 31 buildings were damaged enough to warrant demolition, seven of which had been listed in the Santa Cruz Historic Building Survey. The four oldest were built in 1894, the five oldest withstood the 1906 San Francisco earthquake. Immediately, a number of civilians began to free victims from the rubble of Ford's Department Store and the Santa Cruz Coffee