RMS Mauretania (1906) . In September 1909, "Mauretania" captured the Blue Riband for the fastest westbound crossing — a record that was to stand for more than two decades. In December 1911, as in New York City in December 1910, "Mauretania" broke loose from her moorings while in the River Mersey and sustained damage that caused the cancellation of her special speedy Christmas voyage to New York. In a quick change of events Cunard rescheduled "Mauretania"s voyage for "Lusitania", which had just returned from New York, under the command of Captain James Charles. "Lusitania" completed Christmas crossings for "Mauretania", carrying revellers back to
Crossing the Chasm to achieve product-market fit. Moore and his publisher originally thought that the book would sell around 5,000 copies. By 2002, ten years after the first publication, more than 300,000 copies had been sold. Moore attributes this to word-of-mouth marketing, resonating initially with high-tech managers, then to engineers, venture capitalists and finally business schools. The book's success led to a number of sequels including "Inside the Tornado", "Living on the Fault Line" and "The Chasm Companion". "Crossing the Chasm" is available in several prints, one is . Crossing the Chasm Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers