The Tale of Januarie and it is time for Pluto and Proserpina to return to the underworld. But they are taking Januarie with them. He has died. But, in the afterlife, he can see that May is now carrying a child, which he imagines is his. He tries to communicate with her, but she can no longer see him. He pleads with Pluto to allow him a little more time on earth, so he can be with the woman he loves and see their child born, but Pluto refuses. Though Januarie is now on his way to the underworld, the gods do not disillusion
What the Hell video ends with Lavigne and her lover again lying in bed. The video was directed by Marcus Raboy and recorded in 3D. It made its television debut on 23 January 2011, on ABC Family and on UK music channel 4Music. "The New York Post" criticized the video with its product placement for Sony and Abbey Dawn. Mawuse Ziegbe of MTV said, "Avril Lavigne is officially back, and if her latest video 'What The Hell' is anything to go by, she's still brimming with the pop-punk spunk that made her a superstar nearly a decade ago." Credits adapted from "What the