The Lighthouse in Oxford the railway station at Frideswide Square gradually eroded away much of the canal trade. In 1913 William Morris (later Lord Nuffield), without licence, started his own bus service to compete with the city's cumbersome tram network. In 1951, Lord Nuffield further forced change when he acquired the Oxford Canal Basin and proceeded to fill it. Nuffield College and Worcester Street car park now stand where once lay the Basin. This was the death knell of the canal system as a competitive mode of transport in Oxford as technology replaced human labour. An apt example can be found in the reconstruction
Morris Oxford top. The Morris version had a single bench front seat and cost £10 more than the equivalent Austin Countryman. For 1959, the Oxford, announced on Lady Day 25 March 1959, was merged into the mid-sized Pininfarina-designed BMC Farina range along with a half-dozen other previously announced models, including the 1958 Wolseley 15/60 and 1959 Riley 4/68, Austin A55 Cambridge Mark II, and MG Magnette Mark III. The Series IV Traveller was still sold for the first year after which a Series V Traveller was made. In all, 87,432 Series V Oxfords were built. All five Farina cars were updated in