Pink Pistols overhead view of a picto-person aiming a handgun in an isosceles stance superimposed on a pink triangle. The pink triangle, now a gay pride and gay rights symbol, was originally a badge that homosexual concentration camp victims were forced to wear during the Holocaust. According to spokesperson Gwen Patton, "We don't want people to hurt us, we want people to run away from us, and the best way we have found to do that is to be armed." Patton has also stated that, "the Pink Pistols tend to get a better response from firearms supporters than from homosexuals". The group's
Pink International Company businessman and entrepreneur Željko Mitrović who amassed his fortune during the 1990s under the regime of Slobodan Milošević. Mitrović was a close personal friend of Milošević's wife Mira Marković and an influential official of her Yugoslav Left (JUL) party. Mitrović founded Pink International Company in the 1990s following the formation of the radio activities and later expansion into television. The company was re-registered on 25 April 2005, in accordance with new Serbian laws and regulations. In June 2018, Pink International Company sold to "Direct Media" its Montenegrin and Bosnian divisions - Pink M and Pink BH, respectively. Pink International's range