Kiwifruit banana. Once a kiwifruit is ripe, however, it is preserved optimally when stored far from other fruits, as it is very sensitive to the ethylene gas they may emit, thereby tending to over-ripen even in the refrigerator. If stored appropriately, ripe kiwifruit normally keep for about one to two weeks. "Pseudomonas syringae actinidiae" (PSA) was first identified in Japan in the 1980s. This bacterial strain has been controlled and managed successfully in orchards in Asia. In 1992, it was found in northern Italy. In 2007/2008, economic losses were observed, as a more virulent strain became more dominant (PSA V). In
Kiwifruit industry in New Zealand brand-name label "Zespri". The branding move is also intended to distinguish New Zealand kiwifruit from other fruit and prevent other companies from gaining benefit from the New Zealand Kiwifruit Marketing Board's (a subsidiary of Zespri) activities. Zespri International Ltd. is owned by 2,700 local growers through Zespri Group Ltd which was established in 2000. Zespri has the role of promoting and selling kiwifruit in overseas markets as well as establishing regulations on which kiwifruit can be sold in the export markets. Turners & Growers began to challenge Zespri’s export monopoly of New Zealand’s Kiwifruit industry in 2009 to gain the