Dr Pepper produced by They Might Be Giants. Several ads for Diet Cherry Vanilla Dr Pepper appeared on television in 2005. In one, a young woman on a blind date at a restaurant, who sips into the beverage, suddenly makes her date, restaurant patrons, and even a waitress all part of a musical sequence involving The Muppets version of the song "Mah Nà Mah Nà". One campaign features the Queen song "I Want It All". On January 1, 2008, the company unveiled a new TV ad campaign featuring the "Cheers" theme song ("Where Everybody Knows Your Name") performed by Gary Portnoy. In
Steven Portnoy High School in 1999 and received the school's Distinguished Alumni Award in 2012. Portnoy reported for WSYR (AM) and produced at WSTM-TV and WIXT-TV (now WSYR-TV) while he was a student at the S.I. Newhouse School for Public Communications at Syracuse University. In 2001, he took first place at the Hearst Journalism Awards for his reporting on the economic downturn in the early part of the decade. Prior to joining ABC News in 2006, Portnoy reported for WMAL, a Washington radio station that was owned by ABC until 2007. In 2008, Portnoy was named a Peter Jennings Fellow at the