The Lighthouse in Oxford the railway station at Frideswide Square gradually eroded away much of the canal trade. In 1913 William Morris (later Lord Nuffield), without licence, started his own bus service to compete with the city's cumbersome tram network. In 1951, Lord Nuffield further forced change when he acquired the Oxford Canal Basin and proceeded to fill it. Nuffield College and Worcester Street car park now stand where once lay the Basin. This was the death knell of the canal system as a competitive mode of transport in Oxford as technology replaced human labour. An apt example can be found in the reconstruction
Oxford the south-eastern edge of the city. By the early 1970s over 20,000 people worked in Cowley at the huge Morris Motors and Pressed Steel Fisher plants. By this time, Oxford was a city of two halves: the university city to the west of Magdalen Bridge and the car town to the east. This led to the witticism that "Oxford is the left bank of Cowley". Cowley suffered major job losses in the 1980s and 1990s during the decline of British Leyland, but is now producing the successful Mini for BMW on a smaller site. A large area of the original