W. B. Yeats imaginative audience trained to listen by its passion for oratory ... & that freedom to experiment which is not found in the theatres of England, & without which no new movement in art or literature can succeed." The collective survived for about two years but was not successful. Working with two Irish brothers with theatrical experience, William and Frank Fay, Yeats's unpaid yet independently wealthy secretary Annie Horniman, and the leading West End actress Florence Farr, the group established the Irish National Theatre Society. Along with Synge, they acquired property in Dublin and on 27 December 1904 opened the Abbey
Bernard B. Jacobs Theatre Masque next door). The Shubert Organization then assumed ownership and initially leased the theatre to CBS Radio. In 1940, the Royale was restored to use as a legitimate theatre under its original name. On May 9, 2005, it was renamed for longtime Shubert Organization president Bernard B. Jacobs. "Once" achieved the box office record for the Bernard B. Jacobs Theatre. The production grossed $1,447,598 over nine performances, for the week ending December 30, 2012. Bernard B. Jacobs Theatre The Bernard B. Jacobs Theatre, formerly called the Royale Theatre and the John Golden Theatre, is a Broadway theatre located at 242