The Lighthouse in Oxford the railway station at Frideswide Square gradually eroded away much of the canal trade. In 1913 William Morris (later Lord Nuffield), without licence, started his own bus service to compete with the city's cumbersome tram network. In 1951, Lord Nuffield further forced change when he acquired the Oxford Canal Basin and proceeded to fill it. Nuffield College and Worcester Street car park now stand where once lay the Basin. This was the death knell of the canal system as a competitive mode of transport in Oxford as technology replaced human labour. An apt example can be found in the reconstruction
Morris Oxford Six to 1933), Morris Fourteen Six, Morris Cowley, Morris Fifteen Six Morris Six (1928), Morris Six MS, Morris Isis, Morris Twenty-one Six, Morris Twenty Five Six" A 1938 cc six-cylinder version, the LA series Oxford Six, was made between 1929 and 1933. It was much more successful than the 1921 version. Alongside the tourer and the new all-steel saloon, a fabric-bodied car was offered until 1932, when it and the tourer were dropped and a coupé introduced. The all-steel body was made over the road at Cowley by W R Morris's joint venture with American Edward G Budd, Pressed Steel Company.