Kiwifruit 2010 it was found in New Zealand's Bay of Plenty kiwifruit orchards in the North Island. Scientists reported they had worked out the strain of PSA affecting kiwifruit from New Zealand, Italy and Chile originated in China. In 2016, global production of kiwifruit was 4.3 million tonnes, led by China with 56% of the world total (table). Italy and New Zealand were other major producers. In China, kiwifruit is grown mainly in the mountainous area upstream of the Yangtze River, as well as Sichuan. Kiwifruit exports rapidly increased from the late 1960s to early 1970s in New Zealand. By 1976,
Kiwifruit industry in New Zealand brand-name label "Zespri". The branding move is also intended to distinguish New Zealand kiwifruit from other fruit and prevent other companies from gaining benefit from the New Zealand Kiwifruit Marketing Board's (a subsidiary of Zespri) activities. Zespri International Ltd. is owned by 2,700 local growers through Zespri Group Ltd which was established in 2000. Zespri has the role of promoting and selling kiwifruit in overseas markets as well as establishing regulations on which kiwifruit can be sold in the export markets. Turners & Growers began to challenge Zespri’s export monopoly of New Zealand’s Kiwifruit industry in 2009 to gain the