Pluto (mythology) "Theogony" and the extended narrative of the "Homeric Hymn to Demeter;" in both these works, the ruler of the underworld is named as Hades ("the Hidden One"). Hades is an unsympathetic figure, and Persephone's unwillingness is emphasized. Increased usage of the name "Plouton" in religious inscriptions and literary texts reflects the influence of the Eleusinian Mysteries, which treated Pluto and Persephone as a divine couple who received initiates in the afterlife; as such, Pluto was disassociated from the "violent abductor" of Kore. Two early works that give the abductor god's name as Pluto are the Greek mythography traditionally known as
What the Hell video ends with Lavigne and her lover again lying in bed. The video was directed by Marcus Raboy and recorded in 3D. It made its television debut on 23 January 2011, on ABC Family and on UK music channel 4Music. "The New York Post" criticized the video with its product placement for Sony and Abbey Dawn. Mawuse Ziegbe of MTV said, "Avril Lavigne is officially back, and if her latest video 'What The Hell' is anything to go by, she's still brimming with the pop-punk spunk that made her a superstar nearly a decade ago." Credits adapted from "What the