Titanic (1997 film) and was no. 1 in all of them" and the markets "such as Russia, where "Titanic" saw modest receipts in 1997 and 1998, are white-hot today" with "more screens and moviegoers" than ever before. Brandon Gray, president of Box Office Mojo, said that while "Avatar" may beat "Titanic" revenue record, the film is unlikely to surpass "Titanic" in attendance. "Ticket prices were about $3 cheaper in the late 1990s." In December 2009, Cameron had stated, "I don't think it's realistic to try to topple "Titanic" off its perch. Some pretty good movies have come out in the last few years.
Titanic (1997 film) the movie". Cameron also wanted to appease anxious studio executives and "saw that a hit song from his movie could only be a positive factor in guaranteeing its completion". 20th Century Fox and Paramount Pictures co-financed "Titanic", with Paramount handling the North American distribution and Fox handling the international release. They expected Cameron to complete the film for a release on July 2, 1997. The film was to be released on this date "in order to exploit the lucrative summer season ticket sales when blockbuster films usually do better". In April, Cameron said the film's special effects were too complicated