Titanic (1997 film) and was no. 1 in all of them" and the markets "such as Russia, where "Titanic" saw modest receipts in 1997 and 1998, are white-hot today" with "more screens and moviegoers" than ever before. Brandon Gray, president of Box Office Mojo, said that while "Avatar" may beat "Titanic" revenue record, the film is unlikely to surpass "Titanic" in attendance. "Ticket prices were about $3 cheaper in the late 1990s." In December 2009, Cameron had stated, "I don't think it's realistic to try to topple "Titanic" off its perch. Some pretty good movies have come out in the last few years.
Titanic (1997 film) hoping for a long-term relationship with Cameron, they gave him a greenlight. Cameron convinced Fox to promote the film based on the publicity afforded by shooting the "Titanic" wreck itself, and organized several dives to the site over a period of two years. "My pitch on that had to be a little more detailed," said Cameron. "So I said, 'Look, we've got to do this whole opening where they're exploring the "Titanic" and they find the diamond, so we're going to have all these shots of the ship." Cameron stated, "Now, we can either do them with elaborate models and