Love Never Dies (musical) be difficult to adapt for a stage musical. Forsyth went on to publish some of the ideas he had worked on with Lloyd Webber in 1999 as a novel entitled "The Phantom of Manhattan". Lloyd Webber returned to the project in 2006, collaborating with a number of writers and directors. However, he still did not feel the ideas he had were adaptable into a piece of musical theatre. Finally, in early 2007, Lloyd Webber approached Ben Elton (who had served as the librettist for Lloyd Webber's "The Beautiful Game") to help shape a synopsis for a sequel, based on Lloyd
Andrew Lloyd Webber commissioned Lloyd Webber and Rice to write a piece for the school's choir. Doggett requested a "pop cantata" along the lines of Herbert Chappell's "The Daniel Jazz" (1963) and Michael Hurd's "Jonah-Man Jazz" (1966), both of which had been published by Novello and were based on the Old Testament. The request for the new piece came with a 100-guinea advance from Novello. This resulted in "Joseph and the Amazing Technicolor Dreamcoat", a retelling of the biblical story of Joseph, in which Lloyd Webber and Rice humorously pastiched a number of pop-music styles such as Elvis-style rock'n'roll, Calypso and country music.