Avatar (2009 film) because "Today's films flame out much faster than they did when "Titanic" was released." Brandon Gray, president of Box Office Mojo, believed in the film's chances of becoming the highest-grossing film of all time, though he also believed it was too early to surmise because it had only played during the holidays. He said, "While "Avatar" may beat "Titanic"s record, it will be tough, and the film is unlikely to surpass "Titanic" in attendance. Ticket prices were about $3 cheaper in the late 1990s." Cameron said he did not think it was realistic to "try to topple "Titanic" off its
Film budgeting actual cost (amount spent during production to make the film) was still $129 million. In the US film production system, producers are typically not allowed to exceed the initial budget. Exceptions have of course been made, one of the most notable examples being "Titanic" (1997). Director James Cameron ran aground with the budget and offered his fee back to the studio. In other countries, producers who exceed their budget tend to eat the cost by receiving less of their producer's fees. While the US system is profitable and can afford to go over budget, some other countries' film industries tend