The Lighthouse in Oxford the railway station at Frideswide Square gradually eroded away much of the canal trade. In 1913 William Morris (later Lord Nuffield), without licence, started his own bus service to compete with the city's cumbersome tram network. In 1951, Lord Nuffield further forced change when he acquired the Oxford Canal Basin and proceeded to fill it. Nuffield College and Worcester Street car park now stand where once lay the Basin. This was the death knell of the canal system as a competitive mode of transport in Oxford as technology replaced human labour. An apt example can be found in the reconstruction
Morris Cowley back axle was the first helically cut drive in a quantity produced British car. Electric lighting was standard. It was the first Morris car to be sold like that. The 6-volt "Lucas" lamps were a set of five, powered by a belt-driven dynamo fixed to the engine by its cylinder head studs. The cost of these few electrical components was equivalent to 59% of the cost of the imported engine. The delivery van body was not provided with electric lighting. There was no austerity for the Cowley though it was at first slightly cheaper than the Oxford. There was diamond