Kenneth Williams Williams wrote that he earned more in a St Ivel advert than for any "Carry On" film. He often privately criticised and "dripped vitriol" upon the films, considering them beneath him, even though he continued to appear in them. This became the case with many of the films and shows in which he appeared. He was quick to find fault with his own work, and also that of others. Despite this, he spoke fondly of the "Carry On"s in interviews. Peter Rogers, producer of the series, recollected, "Kenneth was worth taking care of because, while he cost very little—£5,000 a
Carry On Loving dating agency run by Sid Bliss (Sid James) and his longtime girlfriend Sophie Plummett (Hattie Jacques). Their "Wedded Bliss" agency purports to bring together lonely hearts using computer-matching technology, but couples are actually paired up by Sophie. Bliss consistently avoids marrying Sophie, enthusiastically pursuing Esme Crowfoot (Joan Sims), a seamstress and client who consistently rejects his advances. Percival Snooper (Kenneth Williams) becomes a client to find a wife for business reasons: as a confirmed bachelor, he is inept at his job as a marriage counsellor due to lack of personal experience. James Bedsop (Charles Hawtrey) is a private detective whom