Dr Pepper produced by They Might Be Giants. Several ads for Diet Cherry Vanilla Dr Pepper appeared on television in 2005. In one, a young woman on a blind date at a restaurant, who sips into the beverage, suddenly makes her date, restaurant patrons, and even a waitress all part of a musical sequence involving The Muppets version of the song "Mah Nà Mah Nà". One campaign features the Queen song "I Want It All". On January 1, 2008, the company unveiled a new TV ad campaign featuring the "Cheers" theme song ("Where Everybody Knows Your Name") performed by Gary Portnoy. In
Jerry Portnoy released an instructional package, "Jerry Portnoy's Blues Harmonica Masterclass", in 1997. In 2001, he released his second solo album, "Down in the Mood Room". Known for his dark, amplified tone, he has long been a favorite of both critics and peers. "The New York Times" (1987) said, "Mr. Portnoy crests like an alto saxophone." "Down Beat Magazine" (2002) said, "Portnoy has few equals as a harmonica player, blues or otherwise." Rick Estrin, a leading professional player as well, was quoted in "Blues Revue" (2002) as saying, "He can get so much sound out of that harp—such a beautiful, just enormous,