Kiwifruit industry in New Zealand level of infection by November 2011. Some of the attacks in the Bay of Plenty were by the virulent strain PSA-V. The disease is worldwide, with serious attacks in Italy and France also in 2011. In mid-2013 a China-based Zespri subsidiary was fined nearly $1M for under-declaring customs duties, and the Serious Fraud Office launched an investigation into Zespri itself in October 2013. Much of the breeding to refine the green kiwifruit and develop the gold Zespri was done by the Plant & Food Research Institute (formerly HortResearch) during the decades of 1970-1999. In 1990, the New Zealand Kiwifruit Marketing
Kiwifruit industry in New Zealand In 1952, MacLoughlin approached the New Zealand Fruit Federation who agreed to facilitate the shipping and marketing of the fruit to United States markets, this was New Zealand’s first export of Chinese gooseberries. Due to pioneering research into the transportability of the fruit by John Pilkington Hudson and others at the agriculture department in Wellington, this was the first international export of the kiwifruit. As the local popularity of this fruit increased, New Zealanders discarded the local Chinese name for the fruit ("yáng táo") in favor of the name "Chinese gooseberry". Among the exporters was the prominent produce company Turners