Alex Turner and performed the song with the band at the Olympia in Paris. Turner joined Elvis Costello on stage in New York to sing "Lipstick Vogue". By 2012, Arctic Monkeys were based in Los Angeles, with Turner and Helders sharing a house. Arctic Monkeys toured the US as the support act for The Black Keys in early 2012. While they had previously opened for Oasis and Queens of the Stone Age at one-off shows, it was the band's first time to tour as a supporting act. They released "R U Mine?" as a standalone single in preparation for the tour, with
R U Mine? modern rock radio station KROQ-FM while Matt Helders, Alex Turner and Nick O'Malley lip-sync the song in a car. In 2013, the video won the NME Award for Best Video. Drummer Matt Helders, who came up with the idea for the video, revealed it was directed by Focus Creeps, who 'gave [the band] a camera and told us to film'. A second video has been released onto YouTube on 29 March 2012, following their live show in Mexico City one day earlier. The video depicts a live performance of the song and shots of the excited crowd. It ends with