Kiwifruit industry in New Zealand level of infection by November 2011. Some of the attacks in the Bay of Plenty were by the virulent strain PSA-V. The disease is worldwide, with serious attacks in Italy and France also in 2011. In mid-2013 a China-based Zespri subsidiary was fined nearly $1M for under-declaring customs duties, and the Serious Fraud Office launched an investigation into Zespri itself in October 2013. Much of the breeding to refine the green kiwifruit and develop the gold Zespri was done by the Plant & Food Research Institute (formerly HortResearch) during the decades of 1970-1999. In 1990, the New Zealand Kiwifruit Marketing
Kiwi (people) Kiwi (people) Kiwi () is the nickname used internationally for people from New Zealand, as well as being a relatively common self-reference. Unlike many demographic labels, its usage is not considered offensive; rather, it is generally viewed as a symbol of pride and endearment for the people of New Zealand. The name derives from the kiwi, a native flightless bird, which is a national symbol of New Zealand. Until the First World War, the kiwi represented the country and not the people; however, by 1917, New Zealanders were also being called "Kiwis", supplanting other nicknames. The kiwi has long had