RMS Lusitania by fog. On her second voyage in better weather, "Lusitania" arrived at Sandy Hook on 11 October 1907 in the Blue Riband record time of 4 days, 19 hours and 53 minutes. She had to wait for the tide to enter harbour where news had preceded her and she was met by a fleet of small craft, whistles blaring. "Lusitania" averaged westbound and eastbound. In December 1907, "Mauretania" entered service and took the record for the fastest eastbound crossing. "Lusitania" made her fastest westbound crossing in 1909 after her propellers were changed, averaging . She briefly recovered the record in
Crossing the Chasm to achieve product-market fit. Moore and his publisher originally thought that the book would sell around 5,000 copies. By 2002, ten years after the first publication, more than 300,000 copies had been sold. Moore attributes this to word-of-mouth marketing, resonating initially with high-tech managers, then to engineers, venture capitalists and finally business schools. The book's success led to a number of sequels including "Inside the Tornado", "Living on the Fault Line" and "The Chasm Companion". "Crossing the Chasm" is available in several prints, one is . Crossing the Chasm Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers